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Blog Graphic Design
40+ of the Best Business Card Ideas, Examples and Templates
By Rada Abdo , Dec 19, 2019
Table of Contents
Photography Business Card Examples
Real estate business card examples, personal business card examples, professional business card examples.
- Artist Business Card Example
When you network, these days you usually exchange social media handles.
But sometimes you don’t want to share your personal pages. Or you meet people who still have a traditional approach to connecting in your industry.
Having a business card allows you to stay connected outside of social media.
Whether you’re a new grad or seasoned in your field, business cards are still used by everyone. So if you’re serious about your business and want to market yourself tangibly, a business card is an asset to have.
You don’t want to just limit yourself to having an online presence. You want to know that your name will be in someone’s jacket pocket for the next few weeks.
With 40+ business card templates , tips, and examples, you can create your own business card in no time. Let’s get started with these awesome business card designs!
Why are business cards so important?
- They give a first impression of your business
- They give others options on how to contact you or your business
- They showcase your brand
- They offer your business more credibility
What should be on a business card?
The most important part of a business card is the information on it. Make sure these points are included in your professional business card:
- Your name and the name of your business
- Your basic contact information: name, email, website, social media, and your digits (personal or business phone number )
- What you do, for example: artist , photographer , real estate agent, trainer , etc.
- Your personal logo/or company logo
How can you design your own business card?
Below are 40+ of best business card examples to help inspire your design:
GET THIS Business card TEMPLATE
A great way to market yourself is by using your own photos in your business card. You are able to showcase your work without requiring people to go on your social media.
You can add splashes of color like pink to add personality. The icons on the front side are a reminder of the distinct theme of nature photography. You can use your business card as a mini portfolio to show off your work.
GET THIS BUSINESS CARD TEMPLATE
This creative business card is a great reflection of the brand’s personality. It portrays a sleek look that screams professionalism. The green is eye catching and the black brings boldness. Using your logo to match your card gives it a seamless look.
This minimal design photography card combines a simple look with stock photos for a fresh and clean finish. The pop of yellow highlights the purpose of the card along with the main point of contact.
You can choose neon colors to highlight the most important information on your business card.
Using a diagonal line in your photography business card design adds interest to your card. It’s simple in its tone but demanding in its appeal. The black and white background shades allow the simple gold logo to stand out.
If you want to appeal to a wide range of clients, using black and white to contrast is the right decision. The ambiguity of this simple design attracts curiosity, since it’s not too obvious what your business is promoting. A great marketing tactic!
Not everyone is going to have the right photos on hand while creating their business card. So if you need to use a stock photo, make sure it is authentic, unique and high quality.
You don’t need to read any words to know what this business card is about. This vertical real estate business card idea is a fresh take on the traditional business card.
Using bold complementary colors will always leave an impact on whoever is looking at your business card. The use of orange contrasted against a gentle muted blue here helps it jump off the business card. Your brand colors have a big impact on your innovative business card. Make sure you really reflect on your color choices and what they mean to your brand before choosing colors.
This real estate business card gives an inviting feel because of its familiarity. The white borders around the text allow for the information of the business card to be the focal point.
According to color theory , maroon gives a feel of confidence. Look behind the meaning of the color you select so that its purposeful and leaves an impact.
As a final note, having your photo on your business card ensures your clients will not forget your face.
Using black as the central color of your business card gives off a powerful vibe. It shows that you mean business.
Using capital letters for your job title and name adds authority to your real estate business card. The minimalism of this design also allows for the white font and logo to capture your focus.
This business card design is clean and basic. It gets right to the point without any distractions. The use of gold allows for an accented trim that gives off the feel of sophistication and class.
If you want your business card to get right to the point, less is more here. Less ink is also generally cheaper for printing, your bank account will be happy!
A great way of self promotion is placing an illustration of yourself in the middle of your graphic business card. It adds some spice to your business card, it would be boring without it! Your personal business card ideas should reflect who you are as a person.
If you want to send the message that you’re playful to whoever receives your card, you’re on the right track. The addition of hues of purple and blue give a sense of ambition and creativity.
This business card screams flower power! This card brings you back to the 1960s but with a modern punch. The use of purple, bright blue, and black reminds me of a negative color effect you see in photography. As if there was a color reversal.
The slab of white space in the middle forces your attention to be concentrated on the important information. The elements here all work together to give a seamless but interesting feel to your business card.
This playful business card will grab anyone’s attention. The use of neon green and yellow allows for a bright and inviting page, it gives it a modern and trendy feel. The card gives off a very friendly vibe to anyone who gets ahold of it.
If you’re more outgoing and daring, this card is perfect for you. The addition of the illustration is a way of incorporating yourself without having a real picture of yourself, especially if you aren’t comfortable with it.
Using abstract design with varieties of the color blue make for an appealing personal business card. The use of blue gives this business card the feel of depth and stability, which is soothing for any potential client.
Be creative if your use of color blocking to add interest to your business card.
Minimalism has been a popular design option in the past couple of years. If you’re looking for a simple business card, without any distractions, this is for you.
Being this simple adds a refreshing feel for your personal business card. Knowing less is always more, it gives your business card a sense of mystery.
You don’t need to stick to just one color for your business card if you’re having trouble picking the perfect one. A part of your branding may be that you have a color palette with varieties of color.
Instead of trying to fit every color into each business card, you can have a range in your business card pile. Your clients can pick whichever color appeals most to them. It’ll also give you an excuse to have more conversation with clients and industry professionals.
A neutral color palette on your business card will always feel modern and trendy. So will having a minimalist design with few words. All these elements come together beautifully. They leave your business card looking sleek and inviting.
This professional business card allows for an interactive visual experience. The use of icons in this business card template makes room for many illustrations. Cute and informal but also with depth and meaning. The receivers of your card will take time to explore each icon and decipher the meanings. It reminds you of the Casper ad puzzles !
The power lies in your name with this business card example. This heavy bold font contrasts the graphic design and color of the background elegantly. Bold brand fonts have been very popular lately, according to our latest Graphic Design Trends blog post.
The use of this font creates a contemporary feel. Using similar styles of font allows for a strong and lasting impression for your business card.
This muted pastel color business card is creative yet subtle enough to appeal to everyone. The light pastel color schemes allows the card to look creative but not too bold. If you have a business card design that is complex, try balancing it out by having a basic color on the backside of your business card.
If you need help choosing colors, take a look at this in-depth guide to pick color schemes .
When it comes to professional business cards, first impressions matter most. That’s why having the right color combination is important to your overall design. Creating a bright side on the back of the card that contrasts the dark front side allows for a fun surprise.
The gold accents on the trim and logo also give the card a 3D pop. It guides the eyes of your potential clients to the information that matters most.
This muted blue professional business card uses white space to make its design jump off the card. The combination of blue, black, and white creates a great blend.
The spacing is also a great addition that centers your attention. This business card is all about spacing. Have some fun playing around with the spacing of your business card to come up with creative designs.
Using 2 color choices keeps your business card simple. If you want to add a little spice to your minimalist business card the flip the color placements on the other side. Add an accent color as well.
This business card example is to the point. There are no distractions. It has as little but enough information as possible.
Simplicity is beautiful. Getting to the point is what most clients want. This card has zero fluff and is very matter of fact in its design. It is fuss free and fast to use, requiring minimal effort.
Depending on your clientele, you will know if this professional business card design is right for you.
Who said you can’t have fun with your business card design? Depending on your personality and what you do, you can definitely have quirky illustrations for your design. This business card features animated fruits with lots of warm tones.
It puts a smile on your face and melts your heart. This style doesn’t need to just be limited to illustrators and designers. Anyone can have some fun with their business card.
Everything about the use of font in this business card is tasteful. It starts with the heavy bold font at the top to exaggerate the brand name. Underneath is a stylish cursive font to emphasize more detail.
At the bottom you see a more basic font to give the important information needed. The designer grabbed your attention by playing with creative elegant fonts , then for the detail they went with a general choice. Being intentional with your font choices helps you with leaving a lasting impression.
Use muted colors to give your business card an earthy natural feel. The darker tones on the corners of this business card direct your eyes to the center. This forces attention on the text in the middle.
Using flowy shapes and lines is a popular design trend this year.
Artist Business Card Examples
Nothing screams eye catching quite like this very playful business card design. Although having a busy business card may seem distracting, placing a bright color centers the images so that your eye also focuses on the information.
The capitalized name in big font is a good choice as well in directing your client’s attention to who you are. Don’t be afraid to use content that jumps off the page!
This impressionist inspired business card is one of a kind. Since the background image is so colorful, the information on the card needs to be minimal. Think about what you want your client’s to focus on. It differs for each person.
Here we see that the visual element is the focus. Have fun and be whimsical with your business card!
If you want to create a fun and vivid business card, this card is a great inspiration. Not only does it utilize icons to symbolize all the services provided, it also allows for lots of space to keep it from feeling overwhelming. Using yellow gives a burst of quirkiness and presents a great business card inspiration .
Vibrance is what is being displayed in this business card. The white flower against the bright red makes for such an exciting creative business card design . It screams drama. The handwritten font also personalizes this business card so that your clients feel your individuality.
A business card design like this example is very hypnotizing. Symmetry in design is powerful and aesthetically pleasing.
The design centers around the middle of the business card. A smart way to balance your business card if you want it to look busy but not distracting.
This artistic business card makes you reluctant to throw away. It captivates your client so that they are obliged to keep your card and contact you. That’s the influence that an artistic business card can have.
To keep the background from stealing all the attention on the business card, having a solid shape at the forefront helps. It allows your text to pop and not be lost.
The color scheme of this business card pulls from the photo. This creates a monochromatic look. The red demands your attention and leaves a lasting impression.
The boldness of the card is captivating. Use bold colors to get a similar feel for your business card.
Replacing a photo of yourself with an icon is a good option if you’re not comfortable using a photo of yourself. It automatically draws attention to the information on your business card. The lines in the background add spice and interest to your business card as well.
Using a border around your text is another good tip to help direct your eye to the important information like this business card does.
This business card does a great job reminding its potential customers of the service it offers. It uses a music sheet design to present the contact information on the front side of the card. On the backside is the actual piano.
Sometimes literally visualizing your business on your card will help attract new clients — it gets right to the point.
If you’re a wedding planner then having a chic wedding business card is essential. Using a cursive font gives your card a more attractive effect. The diamond logo complements the chic theme of the card along with the classic dark blue and pink contrasting on each side.
Depending on your business, pick a theme that matches what you do.
This business card takes it back to the beginning of business card history, with a modern twist.
The modern twist is that this business card uses a QR code to share information quickly. You can use a QR code generator to easily give a technological touch to a classic business card.
If you don’t want to quickly have a business card with minimal effort, this business card is the perfect choice.
We will end this post with his dreamy business card design that uses a great and interesting background image. The gradient color scheme also adds to the peaceful tone, giving you a great sense of calm.
If your business card has a bold background color, white font can really pop.
Also, since the background is busy, spacing your information is integral. Make sure you use the space on the card strategically.
How can I make my creative business card stand out?
Think about all the conferences and events you attend in a year. Now reflect on the amount of business cards you receive in them.
Making your business card personal to you and your branding is one of the best ways of making it stand out.
You can either keep it simple and to the point or be creative with it. It all depends on the main message you are trying to send out.
Brainstorm different color palettes that will compliment your business card. What do these colors mean to you? What emotion do you want to evoke?
Think about additional features you’d like to add to your business card. You can add icons and symbols , logos , or stock photos. Or unique fonts , colors , and illustrations.
We’ve provided you with many creative business card designs with many business cards ideas.
How much should I pay for business cards?
If you design your business card yourself using a template, the costs are much cheaper.
Using an online template can cost around 0$-$100. You can customize your many different templates so that it fits your branding.
A batch of around 50 business cards can cost around $20. Not bad.
You shouldn’t need too many business cards so the costs can be quite low, with a big payback for your business.
10 Original Business Cards Quotes and Saying Ideas
Putting quotes on business cards is an excellent way to attract more customers, drive more traffic, and inspire others.
Business card quotes or sayings can prove effective in many ways.
For example, inspirational quotes in your will leave customers with something to ponder about and connect with. Additionally, funny business card quotes will leave people with a laugh, good mood, and positive picture of you and your business in mind.
Why Put Quotes on Business Cards?
Whether they are wise back of business card sayings or creative business card design quotations, putting quotes on your cards allows much room for creativity, inspiration, and motivation that will touch both your company and your customers with inspirational business thoughts.
People want to make investments in companies with values. Moreover, it’s important for your team to be reminded of what those values are in the midst of all the work.
Inspirational, funny, or motivational quotes that appear on the first thing potential customers see as well as on something that represents your company will display your corporation’s values, philosophies, and mottos.
Potential Partnering Companies Want Someone Professional and with Success in Mind
When in a meeting with other managers, directors, CEOs, and many more important people of fellow businesses, one of the most basic things both companies will do is exchange business cards.
While it’s definitely important and obvious to include contact information, names, and some creativity with a logo, companies are looking for professional character and someone who seeks success, but also knows how to achieve it.
By including a quote with your own philosophy and a motto you live by, companies with your card will see what you stand for.
For example, the famous quote by Benjamin Franklin, “failing to plan is planning to fail,” would be a professional outlook on life and the way your company does business.
Potential Customers Want Someone They Can Trust
Once again, displaying your core beliefs, values and character show who you are as a corporation. For most businesses, the impression you are striving to make is that you are a serious, prepared, and successful person who knows what they want and how they’re going to get there.
Customers, however, want to know that the person they might be giving their money to is someone they can trust.
When appealing to customers, the businessperson should strive to create an attraction to the product or services, a feeling of trust, and a personal appearance.
Knowing Your Audience Is Extremely Important
Your business card is designed to appeal to certain people you want to attract to your business. Deciding which quotes and sayings to put on your card requires knowledge of who your ideal audience is.
If you’re a company that offers party or event planning services, your audience would be consumers who will trust and hire you to plan their events. Therefore, your audience is the consumers, or, potential customers who want organization, a plan, and strategy.
If your company works and partners with international businesses, is working to spread awareness to a cause, or attempting to introduce a new idea to the market, the audience would be fellow entrepreneurs and corporations. Therefore, you know they are looking for a more professional appearance.
Your audience is what should determine the quote, design, and information on your business card, and if your company might be dealing with both audiences at certain times, there is no need to worry.
There are several quotes and saying ideas that are back-of-the-card worthy that can give a little bit of both impressions.
1. “There Are No Secrets to Success. It is the Result of Preparation, Hard Work, and Learning From Failure.” – Colin Powell
This quote works amazing when trying to appear to rising companies, training up other entrepreneurs and small businesses, or targeting an audience of people trying to grow their own businesses.
Serving mainly as motivation, this quote will show the public what drives you to do what you do, how you’ve come so far, and how you continue to learn. A great professional and personal work ethic is described here, where growth, dedication, and diligence is demonstrated.
2. “Don’t Wait for the Right Opportunity: Create It.” – George Bernard Shaw
This is another example of how a quote can speak volumes about your company’s outlook and passion for what you are doing.
If you want to create a professional, but definitely personal impression, this saying by George Bernard Shaw will give your potential customers trust in the fact that you love what you’re doing and are looking to serve them and place their needs first.
3. “Losers Quit When They Fail. Winners Fail Until They Succeed.” – Robert Kiyosaki
Talk about a way to display quality character!
This quote communicates to your audience that you are a business and person dedicated to doing their job diligently. You are here for a reason. You have a goal and a vision for the future, and you won’t allow yourself to stop until you’ve accomplished it and more.
This is also a great motto to share with your team. By placing this quote on your business card, you are proudly displaying your confidence in your company, the dedication you have to customers and your team, as well as motivating everyone involved.
4. “Success Comes from Delegating, Risk-Taking, and Having a Good Team.” – Sir Richard Branson
Quote number four is similar to the one above and works great especially if your audience is fellow businesses and corporations.
The definition of an entrepreneur in economic terms is “a risk-taking individual who introduces new products or services in search of profits.” I believe the keyword here that is oddly but rightly emphasized is risk-taking.
This quote will appeal especially and strongly to entrepreneurs and businesses alike. If the impression you want to achieve is a loyal, hard-working person who takes risks for their business but has strategic plans and knows what they’re doing, then Sir Richard Branson was speaking for you.
5. “If You Want Something You Never Had, You Have to Do Something You’ve Never Done.” – Thomas Jefferson
Doing something you or possibly anyone else has ever done relates to the definition of an entrepreneur: taking risks.
This quote is especially suitable for your business if your audience is people looking for motivation or advice, rising businesses and entrepreneurs, or if you are looking for partnerships that might be risky or you both have a set goal in mind that will positively affect the people, industry, or even the economy.
Overall, this is an excellent inspirational quote. If you wish to inspire other people or impress other businesses, this quote works as a double-edged sword that will bring you both audiences.
6. “If Opportunity Doesn’t Knock, Build a Door.” – Milton Berle
Once again, this is an amazingly inspirational saying that will inspire anyone who comes across your business to take risks and take action.
Choosing this quote to represent you will indicate to your audiences that you don’t wait around for something to happen. You make it happen.
7. “The Value of an Idea Lies in the Using of It.” – Thomas Edison
Thomas Edison, one of the most well-known inventors, might be onto something. We see the repetitive theme of ideas without actions is useless. Your business card could be the inspiration your audience needs to stop dreaming big and start adventuring big.
8. “You Will Never Know Your Limits Until You Push Yourself to Them.” – Anonymous
Motivating someone to act now and take risks is a smart and effective way to appeal to your audience and drive traffic faster. Why? Because your business card just persuaded someone to stop thinking, act now, and test the boundaries.
This anonymous quote is well known, but using it as a core value displayed on your business card will encourage potential customers to think outside the box.
Businesses will likewise be impressed by your entrepreneurial outlook and dedication to personal and company growth.
9. “At First They Will Ask Why You’re Doing it. Later They’ll Ask How You Did it.” – Anonymous
Is your niche in self-help, how-to’s, personal growth, or encouraging people to take up a difficult task the average person might deem crazy and impossible, such as teaching yourself a foreign language? If so, this quote will work better than any of the others in appealing to your audience.
10. “If You Change the Way You Look at Things, the Things You Look at Will Change.” – Anonymous
Convince someone to look at the world from a different perspective. Encourage other businesses to see or address a problem in the industry that you can offer a solution to. Give people trying to better themselves the motivation they need to keep fighting the good fight. Inspire others to stop dreaming and take action towards those dreams.
Inspiring Business Card Quotes Are a Great Way to Make a Long-Lasting Impression on Your Audience.
You want your business to stand out but also prove to your target audience that you represent something they will admire. Putting inspirational quotes on your business cards is a great way to do that.
Business Card Design Proposal
Easily customize this business card design proposal and send it online to impress your clients and get more proposals signed.
Prepared For IS.GRAPHICS
A business card is often the first place your business’s first impression. It must be a clear representation of you and your mission, providing just the right amount of information without a crowded design. I will work with you to learn about your business, and your vision for your business cards. Together, we will translate it into a business card that is just right for your needs. The design will contain elements consistent to your branding and designed to be memorable, with input from you every step of the way. The goal of this project is to communicate your business identity and/or product through design elements into a business card, and set you up with a clear visual message to potential contacts.
I am a perfect fit for your project. Here’s why: 1. I work quickly and your time matters to me. You will have high quality work in your hands in the quickest possible time-frame. 2. I have a long history designing branding elements for business. My business card designs have been supporting entrepreneurs for years. 3. I make deadlines my priority. Every single one will be met promptly.
Here are the elements of the design process and their cost:
Here is a list of the suggested milestones we meet for this project. You may contact me if you feel additional milestones are needed.
Making this process easy for you my top priority! I would love to answer any question you have about the process detailed here. You may get in touch via phone or via email. Once you approve the final design, you and I will set up a meeting, either in-person or via video conference, to discuss your requirements in detail. Work begins as soon as the first payment clears, and all necessary resources and elements have been provided.
1. Payment structure: 30% upfront, 70% after you have approved the final business card. The payment methods I accept are: PayPal, Credit card and bank transfer. 2. All design elements needed to complete the work, including but not limited to fonts, stock, images, and existing branding elements to be paid for by the client. The client will retain the right to use all such elements. [This agreement does not include logo design. Logos will be provided by the client.] 3. Any requested additional work outside the scope of this document will be charged at [price]/hour. (e.g. more revisions, design mockups, last-minute changes). 4. Any new elements of design requested outside the scope of this document will be subject to a new estimate and invoice. 5. The freelancer will only begin the business day count after the client has submitted all brand info and design elements. 6. Usage rights: After the work is completed and payment has been received, the client will own the rights to the design. 7. In case the project is canceled after the work has started, the client will pay for work hours already completed.
Marketing | Listicle
35 Cool Business Card Ideas (+ Examples for Inspiration)
Published March 13, 2023
Published Mar 13, 2023
REVIEWED BY: Elizabeth Kraus
WRITTEN BY: Hazel Emnace
- 1 Luxe Elegance
- 2 Oversize Graphic
- 3 Modern Selfie
- 4 Vintage Imagery
- 5 Mini Size (Big Impact)
- 6 Set the Stage
- 7 Notebook Background
- 8 Calming Cards
- 9 Travel-themed
- 10 Add a QR Code
- 11 Separate Info With a Silhouette
- 12 Get More Space With Folded Cards
- 13 Use Texture
- 14 Logo and Brand Color
- 15 Adapt Your Favorite Template
- 16 Appointment Reminders
- 17 Go Retro
- 18 Use Icons
- 19 Raised Print
- 20 Minimalist
- 21 Call Out Your Specialty
- 22 Showcase Your Expertise
- 23 Double Down on Color
- 24 Use Images as Layout
- 25 Frame the Details
- 26 Use Original Artwork
- 27 Close Up Cut
- 28 Opt for an Unexpected Shape
- 29 Add Shine with Foils
- 30 Die Cut to Stand Out
- 31 Keep It Classic
- 32 Add Embossing
- 33 Create Intrigue
- 34 Tell Your Story
- 35 Use Creative Finishes
Whether you’re networking or want to pass along your contact info to a prospect or client, business cards are the fastest way to connect. To make a lasting impression, your business card design should be legible, eye-catching, and on-brand. Check out our curated list of business card ideas and examples below to inspire your design.
1. Evoke a Luxe Feeling With Color, Layout & Finishes
Black and gold are a classic in conveying elegance in business card designs. More importantly, having a cohesive look gives your business cards a sense of professionalism and appeal and supports your efforts to build a strong brand identity .
This idea utilizes the logo as the design on one side against a black background. Black is often used in luxury marketing, is aesthetically pleasing, and makes the logo shine. When printing your design, choose a provider like VistaPrint that offers foil or metallic ink to create the full effect of the luxe elegance you want for your brand.
Black and gold business card example with minimalist mountain logo (Source: Canva )
2. Create Interest Using Oversized Graphics & Initials
When a person receives countless business cards, how do you make yours stand out? An oversize graphic with colors that pop is a great way to start. This example uses a close-up shot of a flower as the background of the design and the large initials “S | G” to evoke the brand name in a color that stands out from the colorful background.
Example of a business card with oversize graphic and initial caps (Source: VistaPrint )
When your design is ready, go with our top pick, VistaPrint, or any provider from our list of the best places to print business cards . Each has options to make your finished product shine with standout materials, finishes, shapes, and more.
3. Take a Modern Selfie
Imagery that puts you in the spotlight as your business’ brand creates a personal connection. This example is very modern and editorial in feeling. It could work equally well for various creative professionals, from photographers to interior designers, graphic designers, copywriters, authors, and personal service providers like child care or dog or home sitters.
Business card examples with a modern selfie and color-blocked design (Source: MOO )
4. Lean on Classic Images & Vintage Fonts
Most companies in the automotive industry use business cards, whether they sell vehicles, change tires, or offer repair services. Business card design ideas that hint at the industry look professional and are versatile enough for any automotive business. This example, in particular, evokes a vintage, classic feel, which could be effective for nearly any type of auto sales, repair, or collector.
An example of a vintage auto business card design (Source: Canva )
5. Go Big or Go Mini
Not all business cards have to be the same standard size. Going oversize gives you more space to work with, but going mini can be equally impactful in capturing people’s attention. The example below is for a makeup artist; the card’s size makes it easy to keep in a wallet or hand out with samples.
Example of mini business card design ideas for a makeup artist (Source: Zazzle )
6. Set the Stage for Romance
The elements you choose to include can bring up all the right associations. For example, a soft pink motif with bespoke handwritten fonts, florals, and ribbons inspires feelings of love and excitement—perfect for wedding-related businesses like event planners, florists, caterers, bakeries, and venues. When coming up with creative business card ideas, think about how the design, colors, and fonts work together to evoke feelings or associations.
Business card idea for wedding planners (Source: Canva)
7. Read Between the Lines
The business card design idea below offers a clever nod to educators, tutors, and similar businesses with its notebook paper graphic. It’s versatile enough to work for administrators, teachers, and even writers. It’s also practical in that it’s easy to read, and you can choose a strong, eye-catching statement color for the side featuring your company name.
Business card idea for education-related companies (Source: PS Print )
Not sure what colors would work best for your business card and brand? Get inspiration from our list of the best website color palettes to fuel your business card ideas.
8. Create a Sense of Calm
A simple business card that leverages a calming color might be all you need to get your point across. For example, this muted green design showcases the company name and slogan. It is straightforward, uses earthy, calm colors and abstract shapes to hint at the business type, and doesn’t overwhelm people with a complicated design.
Yoga studio or fitness professional business card idea (Source: VistaPrint )
9. Take People on a Journey
A striking and memorable card that evokes thoughts of travel, like the passport imagery on the business card example below, can inspire people to hold onto your business card. Travel agents, hoteliers, travel planners, and others who work in the travel industry could easily make this layout work.
Travel-themed business card idea (Source: Staples )
10. Drive Traffic to Your Site With a QR Code
Combining helpful elements onto one card makes it as valuable for a customer as possible, which is why this example made our list. Adding a QR code gives customers a quick way to view your menu or daily specials online. The design in this example is meant for restaurants, but by replacing the fork and knife icon graphic, it could work for nearly any type of business.
Business card ideas for using QR codes (Source: VistaPrint )
Did you know?
QR code usage quadrupled in 2022 . Short for “quick response,” QR codes are barcode-like graphics people can scan with their smartphone’s camera. When they do, they can instantly visit the website URL associated with the QR code. VistaPrint has a free QR code generator to design your business cards.
11. Use a Silhouette Backdrop to Separate Content
Construction businesses have the potential to connect with contractors, subcontractors, real estate agents, and homeowners, often daily. When you use a clean design with a single identifiable element, like the silhouette below, it showcases what your business does and adds a design element that can be used as part of the overall layout of your content.
Creative business card ideas with industry silhouette graphics (Source: VistaPrint )
Want more examples of business cards for construction industry companies? Check out our roundup of the best construction business cards for ideas and inspiration.
12. Get Twice the Space With Folded Cards
Folded business cards are ideal for service-based industries, like the cleaning services example below. It essentially gives you twice the space of traditional cards, with room to print a service or pricing menu, list of products used, or instructions. Plus, with extra space to work with, it’s easier to add a QR code to take people straight to your appointment booking page.
Cleaning services folded business cards with a QR code (Source: Zazzle )
13. Use Texture to Make a Tactile Impression
There are many ways to make sure your marketing materials stand out from the competition. Using a different texture or type of material for your card, like the brown construction paper texture in the example below, is an excellent way to catch a person’s attention. Printers like VistaPrint usually have unique options for texture, not only through paper stock but also with finishes and techniques like embossing and raised lettering.
An example of alternative paper stock for business cards (Source: VistaPrint )
14. Let Your Logo & Brand Colors Do the Work
A simple, basic business card design with your logo and a bold statement color is a great choice for businesses wanting to create an instantly recognizable brand. This design from a Fiverr freelance graphic designer is a great example. You might also notice the use of icons that point people to the phone number, email, and web address, making it easy for them to find the best way to reach you.
Put your logo front and center to make your card recognizable (Source: Fiverr )
If layout and graphics aren’t your forte or you want a custom design, there are affordable options. For example, you can hire a freelance graphic designer for as little as $5 to create designs for your corporate cards (and many other types of marketing materials for small businesses ) on Fiverr.
15. Find a Layout You Like & Make It Your Own
An easy way to come up with cool business card ideas is to find examples you like in terms of overall layout and fonts. Then simply keep the elements you want in place and replace things like the main photo with pictures representing your work or brand.
For example, bakers and caterers can take the template below, upload their own imagery, and even print multiple designs in the same run with a business card printer like MOO. This way, they can show off a range of different types of products for various events or client types.
Example of a bakery business card (Source: MOO )
16. Add Reminders for Appointments
Including appointment reminders is very helpful for businesses like dentists, hair stylists, manicure and pedicure businesses, counselors, physicians—or any appointment-based business. It’s also easy to customize premade appointment reminder cards on sites like VistaPrint with your brand’s colors and visuals representing your company or industry.
Appointment reminder business card ideas (Source: VistaPrint )
17. Go Retro to Reach Your Target Audience
Use retro-inspired images and colors to give all your marketing materials a fun vibe. Not only do graphics help represent what your brand is about, but they also add to the appeal of your design, especially with members of your audience who “remember when.” This is a great jumping-off point for cool business card ideas for a wide variety of industries.
Retro business card idea (Source: Canva )
18. Use Icons to Send a Subtle Background Message
Small touches like icons and backgrounds that hint at your business make it easy for a client to know who you are and why they’re keeping your marketing collateral handy. In this example, it’s clear that the business is pet-related, yet the design appears almost floral and feminine, conveying a sense of the business owner’s brand and style.
Pet sitter or pet groomer business card idea (Source: Zazzle )
19. Elevate Your Brand Image With Raised Lettering
Any time your marketing materials stand out with unique finishes and textures, it elevates your brand image vs competitors that opt for the least expensive options. While it’s hard to tell from the image below, the text and logo on the finished product are raised. Adding this small difference to appeal to the sense of touch can make a lasting impression on a client and makes your business card design stand out among others that fall flat.
Example of business cards with raised letter embossing (Source: Staples )
20. Keep It Simple to Emphasize Your Authority
Minimalist layouts are often preferred by professionals like accountants, architects, and lawyers. They generally rely on white space to make important information stand out, which also helps to avoid a cluttered appearance. Bold fonts take the place of images, while brand color is still served with a simple bar.
A simple and minimalist business card idea for professionals (Source: MOO )
21. Use Graphics to Call Out Your Specialty
Marketing collateral with industry-evoking graphics and bold colors can be very effective, as the example below demonstrates. This particular design could work well for private detectives, forensic experts, law enforcers, and related industries.
Utilize colors and graphics to come up with different business cards ideas (Source: VistaPrint )
22. Make Your Expertise Obvious
A great trick to make sure clients can find your card quickly when they need your help is to make its design bold and the connection obvious, like the idea below for electricians. Nothing else is needed on the front of the card, and your contact info on the back will be more than enough when they need you.
Electrician or electrical contractor business card idea (Source: Zazzle )
23. Double Down on Color
Bold, contrasting colors and geometric shapes can replace logos and photos. In this example, one side doubles down on color using negative space to make your information stand out, while the other side makes the color stand out through the use of white space. Using bold colors helps your cards stand out in a sea of neutral-colored business cards and over time, establishes a signature color people come to associate with your brand.
Ideas for using your brand’s signature color in marketing collateral (Source: Staples )
24. Use Images to Dictate Information Layout
It might seem obvious, but one of the most essential elements of any business card is your contact details. The example below makes it clear you’re in the real estate industry and puts your contact info in the spotlight. Add a logo to the front or back, or use your professional headshot. For more inspiration, check out these 28 real estate business card ideas we love.
Real estate industry business card idea (Source: PS Print )
25. Put the Most Important Info in the Main Frame
Using a bold color puts your business’ contact details into the spotlight, as the example below showcases. This particular design is easily adaptable for landscapers, decking companies, and the like; however, the photo could easily be changed out to make it suitable for any type of business.
Landscaper or decking company business card idea (Source: Staples )
26. Showcase Your Own Original Artwork
Artists with talent in visual and graphic design have an advantage when it comes to coming up with cool business card ideas to represent their work. Instead of leveraging stock imagery or photography, creating your own artwork and uploading it when ordering your cards makes them truly one of a kind.
If you go through MOO, you can even upload multiple designs that will print in the same run. This would work well for graphic designers and artists as well as museums, galleries, theaters, and more.
An example of how to use original artwork on marketing collateral (Source: MOO )
27. Be Brave With a Close-up Close Cut
Modern, editorial photo-based business card designs are perfect for beauty industry professionals. Stylists can use images of their work to remind customers of their hair color, trim, or style.
Include your website, email address, and phone number on your business card to make it easy for customers to connect. Better yet, if you have a landing page with online booking tools, add a QR code people can scan to easily book their next appointment.
Close-cut photo business card idea for barbers and stylists (Source: MOO )
28. Get Attention With an Unexpected Shape
A rustic, hand-made business card design is a great look for craft and jewelry entrepreneurs, wedding planners, local gift and home goods shops, and more. The square shape, rounded corners, and textured stock of this template all speak to a personal aesthetic. They are more memorable than traditional rectangular cards and support a higher-end brand and curated customer experience.
Examples of square business cards that feel handmade (Source: Zazzle )
29. Make Your Card Shine With Metallic Foil Ink
For a great first impression with your business card, add some bling—as in the gold or silver foil or metallic finishes many business card printing services offer. The shine adds texture and your cards are sure to be noticed by anyone you give them to. It’s bright and bold, and the material with a strong geometric design replaces other types of graphics.
Ideas for using metallic ink and foil on marketing materials (Source: MOO )
30. Use Die Cutting to Give Your Brand an Edge
One of the unique styles of business cards is a die-cut card. You can choose almost any kind of cut shape to make your card look and feel different from other business cards. In the example here, the bite cutout shape mimics the name of the business. This die-cut method is similar to using raised fonts to appeal to the sense of touch, and visually it offers a bit of whimsy.
Die-cut business card examples (Source: PS Print )
31. Keep It Classic
You can stick to the basics and still get a bold, modern design with a classic business card. The great thing about this example is that you can add or remove whatever you’d like to make it uniquely yours. It’s more of a blank slate for any type of business, but the blue jeans pocket look of the graphic could also make this great for a handy services business or painter.
If unsure, stick to the classic business card design that makes your business look professional (Source: Staples )
32. Amp Up Your Design With Embossing
As we touched on above, effective business card design doesn’t rely on visuals like images or color alone. In the example below, it’s all about texture. You can intrigue a contact by including textural elements, like embossed dots, to make your business card stand out (and the use of bold color doesn’t hurt, either).
Ideas for embossed business card designs (Source: MOO )
33. Create Intrigue With Art-inspired Graphics
In this example, the eye-catching abstract graphic element mimics the movement of a musical conductor’s motions on the front and back of the card. In fact, if you hand a card like this with the graphic-only side up, they are almost sure to turn the card over to find the story behind the design.
Cool business card ideas for musicians or conductors (Source: 99designs )
If you’ve got an idea for a custom graphic but can’t create it, or you’re struggling to come up with cool business card ideas, 99designs can help. You can hold a contest on the platform inviting multiple artists to submit designs and choose the one that best represents your brand.
34. Get People Interested in Your Story
A traditional layout can be simple and still stand out with a professionally designed logo and bright colors. A traditional layout usually includes the logo on the back and your basic information on the front of the card. This example combines several elements that catch the eye, from a bold standout color to a whimsical fish logo in the shape of a storybook, and great use of white space.
A business card idea for a poke restaurant (Source: 99designs )
35. Use Creative Finishes to Stand Out
In this example, a Fiverr designer used non-traditional colors to create the appearance of holographic iridescence with pastel rainbow colors and shading. When ordering your cards, printers like VistaPrint may be able to support this further with metallic inks and glossy finishes. Finding a way to make your business card pop in a handful of other business cards can be challenging, but getting creative with finishes can help.
Examples of business cards with a holographic feel (Source: Fiverr )
Frequently Asked Questions (FAQs)
How do i design a professional business card.
The easiest way to design a professional business card is to go to a platform like VistaPrint, find a template you like, and edit it with your information and branding. If design isn’t your forte, you can get low-cost designs from graphic designers on Fiverr for as little as $5 or search online for free templates you can edit yourself. For more options, check out the templates and editing tools offered by top business card printers .
What should you not put on a business card?
You shouldn’t put any information on a business card you wouldn’t want to be public information (such as your home address or a personal phone number). Another general guideline is to avoid putting too much info on your cards. Otherwise, they might look cluttered or make it hard for prospects to figure out how to reach you.
How can I make my business card stand out?
To create cool business card designs that stand out (while also representing your brand well), make your brand colors the star of the show. Add an eye-catching visual like a QR code that does double-duty in sending traffic to your website or landing page. And upgrade from standard paper weights, colors, shapes, and finishes to fully set your cards apart.
Take some time in the design stage of creating business cards to leverage colors, images, white space, and other elements effectively. Think about the ideas or emotions you want to come to mind when people see your cards, as well as what will make your design stand out in a memorable way that represents your brand.
The easiest way to make your business card idea a reality is with VistaPrint. Start with any of the thousands of free templates, or start from scratch, and use the platform’s editing tools to finalize your design. Then select the finishes, paper stock, and other options that can take your cards to the next level.
About the Author
Find Hazel On LinkedIn
Hazel Emnace is determined to provide all businesses an equal opportunity to thrive in the digital world. Her background of experience includes digital marketing in the USA, Australia, South East Asia, and New Zealand. Driven by a thirst for growth, she enjoys writing helpful articles on marketing strategies and tools. She strengthens her expertise by consistently researching and assessing social media algorithms, AI marketing software, and marketing trends.
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Small business marketing blog (412) 228-0504, what should be on a business card for small businesses.
Business Cards Updated June 19, 2020 • 7 minute read
Should you put anything on the back of a business card? Is it important to list your website url?
Just because you only have a few inches of real estate to work with doesn’t mean you still can’t get your message across and do it in a way that doesn’t require packing every possible bit of information about your business.
Your business card is often the first place prospective customers look when they’re searching for contact information for your small business. Having a professional looking business card forms a first impression that can mean the difference between them picking up the phone or throwing your business card in the trash.
Table of Contents Quick Links:
- Logo and tagline
- Your job title (ex. sales, owner)
- Contact info
- QR codes (never)
- Links to social media profiles
- Multiple websites (never)?
- Business card best practices
1. Logo and Tagline
If you want your business card (and your business) to really get noticed, it all starts with great design and quality printing. Your brand should be immediately recognizable. That means should always include the name of your business , logo, and tagline (if applicable) somewhere on your card. Need help creating a tagline for your business? Check out this article .
2. Job Title
One of the questions I see the most frequently from small business owners is whether to list a title on their business card and, if so, what exactly to include.
There are a lot (and I mean a lot) of opinions and discussions around the topic of what job title to use on a business card when you own a small business.
Typically, job titles fall into 3 categories--no title, organizational role (ex. CEO or President), or function (ex, Director of Sales and Marketing).
Here's my take...
- For small businesses with only 1 or 2 employees , referring to yourself as President seems a bit blowhardy.
- If you want people to have a clearer understanding of your day-to-day responsibilities , then something more functionally specific makes more sense (ex. Business Development Manager).
- If you're trying to establish credibility with prospective contacts who prefer to deal directly with the owner, then go that route
3. Contact Information
Back in the day, businesses had one (or at most two) telephone numbers. Now you’ll often see business cards that include an 800 number, a direct line, a cellphone, and possibly even a home number. Totally ridiculous! Your customers shouldn’t have to play a game of telephone tag.
Why not keep it simple? Include the one or two numbers where your customers will be able to reach you. That’s all, that’s it!
Related: How to Design a Business Card
Along with your phone number, always be sure to include your email address. Notice I said “your” email address and not some generic “[email protected].” Nothing says “Please don’t contact me—I really don’t care about you” more than pointing people to an anonymous inbox.
Do you need to include a physical address?
That depends on your business. If you have an ecommerce store with no brick and mortar storefront, operate out of your home, or there's no reason customers would need to visit you, leave it off. Otherwise, it's entirely up to you. However, I have spoken with a number of folks over the years who feel a physical address helps validate the legitimacy of a business.
On the front you'll typically want to include 1) a contact name 2) email 3) phone number 4) address and 5) website --all the information prospective customers will need if they want to get in touch.
Of course I can’t talk about business card content without mentioning the fax. Of all the superfluous information you could possibly include, this has to be at the top of the heap. With the ability to scan and email documents, listing a fax number generally isn’t necessary (unless you know your customers are going to use it).
4. QR Codes (Never!)
Let's just nip this one in the bud right now. Including a QR code on your business card isn't going to make you look hip or cool .
The fact of the matter is most people aren’t actually going to “do” anything with your business card until they get in front of a computer or tablet. At that point, it’s going to take just as much time for them to pull out their phone, waste time scanning a QR code , connect to the web, and check it out as it would for them to just type in your url.
5. Links to Social Media Profiles
If your small business is on Facebook, Twitter, LinkedIn, Pinterest, and Google+, it doesn’t take long before you wind up with a proliferation of social media profiles on your business card. Instead of giving people different ways to connect, you end up overwhelming them with a sea of social media icons and links.
Focus on the 1-2 primary social media channels your customers actually use and leave all of the other links for your website.
6. Services (Sparingly)
If you have the room including a short list of services can definitely help reinforce your offerings with current and prospective customers.
Notice I said short. Trying to list everything under the sun will only junk things up. I know when I get business cards that have a massive laundry list of services my eyes usually just glaze over.
7. Multiple Websites (Never!)
If you have a business website, an ecommerce site, a blog, and three social media profiles—you’re much better off pointing prospective customers to one url where they can then access all of your other information. In other words, don’t junk it up.
Business Card Best Practices
Don’t be afraid to use both sides of your business card. Doing so gives you more space so you allow your content to breath and also make it easier to digest for current and prospective customers. For starters, add your small business logo and tagline to the back side of your card. Then use the front side for your name and title, physical address (if you have a brick-and-mortar storefront), your phone number (one is almost always enough), and your email address and website.
Two popular options for ordering custom business cards online are MOO.com and Vistaprint . Vistaprint is definitely cheaper running promotions for 500 business cards for $9.99, but speaking from personal experience the print quality of MOO business cards can't be beat.
Designing Your Business Cards
MOO.com and Vistaprint both make ordering business cards online super easy. You can browse their business card design templates or upload your own design/logo.
Have additional questions about what to include on a business card for your small business? Leave a comment below or send them to me directly .
As a disclaimer, I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.
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thank you for giving your suggestion about the business card. I can understand how much it is importance for any business.? I used a simple business card where have a few of service such as types of rent agreement , digital signature, and many. I updated my card.
A well-designed business card is crucial for small businesses, and this article provides a concise and informative guide on what should be included. It emphasizes the importance of essential information like the business name, contact details, and website URL. Additionally, highlighting unique selling points and incorporating a visually appealing design can make a lasting impression on potential clients. This article serves as a valuable resource for small business owners looking to create impactful business cards. Great insights!
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This was a good suggestion that you put up here...dude…..hope that it benefits all the ones who land up here.
Hey just checking in to make sure you're ok with all of this craziness in the word!
That's a great tip. Those notes definitely come in handy once you start following up with those new contacts.
I used to always print both sides of the card and had an area designated for "notes" on the other side. You would think it was obvious to use the back of the card for notes about your meeting, but people really liked it.
Nice. I almost (almost) ordered cards that were paper on one side, wood on the other. So I get where you are going with those. Show stoppers.
Um ... well ... funny you should use the term "over-the-top". You see, my existing cards (which have blown every recipient away -- in a GOOD way) are black metal with silver ink. I just put an order in to switch things up. The new cards will be engraved brushed copper. (BRUSHED, not polished. Polished looked and felt to be way too much, and actually a bit too hard to read the engraving with all the reflection.)
Yes. If you can't trust your gut, trust the voice of your great Aunt. As I read your comment, it really struck home as I've always been the exact same way. Here's the great thing about business cards...you're not sending them out to everyone you've ever met. You're likely handing them out in small batches. So, if you get the sense that someone thinks you're too over the top with them based on how they react, you can cut bait and reprint. One plug for Moo while we're talking about business cards--more than anything that's ever been on my cards--I've noticed more people pause as they feel the texture/quality. Definitely one of the best business card decisions I've made personally.
Please promise me this--circle back soon to let me know how the cards are going. I know it sounds silly, but I don't always get closure on this stuff and it's something I'd definitely love to know.
Best of luck!
Thanks for the quick replay, Shawn! You know, as I get older I'm finding it increasingly difficult to hear what my "gut" is actually saying these days, if that makes any sense. But looking back over my past 50 years of life, one recurring theme keeps smacking me in the face: my entire life I've played things too "safe"; I've not taken the risks that I should have ... I've demurred and acceded when I should have put myself forward. Opportunities that practically threw themselves at me were ignored because I felt I wasn't "ready" or "good enough" or hadn't yet "paid my dues". And now more than ever I'm hearing the voice of my great Aunt who used to tell me, "Matthew, you need to get used to tooting your own horn, because no one -- NO ONE -- is going to do it for you." I think I've just answered my own question. ;)
Hey Matt - Great question. What's your gut tell you? It sounds like you think it might be a bit much to do it but I could definitely see the benefit of adding the additional details. One way to think about it--if you only list writer, producer, broadcaster, that could pretty much apply to anyone with a similar background. Adding the credits would likely help you stand out. Do you have any trusted colleagues in the industry you can check with? I'm never usually short on opinions, but I don't have any direct experience in this space. And I'm a big believer in trusting your gut. Does that help?
Hi Shawn (Pittsburgh native here - recognized your area code). I'm redesigning my business cards and I have a really specific question. I'm a freelance network television writer and producer as well as a freelance radio news anchor (and soon to be podcast host). My business cards are primarily for media consulting and financial writing gigs in the corporate world. The recipients are typically C-level executives. I'm a huge fan of minimalism: the front of my card has only my name (inside the outline of a television screen), and the back (also inside the outline of a television screen) has my name, plus the line "WRITER - PRODUCER - BROADCASTER" ... and another line with my phone number and email address. However, in an effort to really distinguish myself and add credibility, I've been tempted to add a line that includes my major television writing and producing credits (just the networks' letters), plus a line listing my Emmy Award for one of those networks. My question: Would it be gauche to add those two lines with credits and the Emmy award?
Hi Kat - Great question. 1) it depends on how you want to present yourself as investors. Are you a tandem always? Are there times where you'll operate more independently? 2) knowing your audience, do you anticipate they would think it's tacky? To your point--contact information could get a little jumbled--especially if you want to make it quick and easy to reach one of you specifically. For example, I just got a business card from a business the other day. Sent an email to the general email address. The person I was trying to reach never got it. Likely went to their other store location. Womp womp.
My husband and I just started a real estate investment business. Is it tacky or unprofessional to put both our names on the cards? They currently state "Jon & Kat Luckey" with "Real Estate Investors" underneath that.. Realizing we maybe should have our own.. Thoughts? They would both have the same company name, email, and phone number which all go to me atm...
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Thanks for the comment, Reba. I don't know that I'd go so far as "never" but nothing has been able to replace them yet. Likely due to the connection and tangible reminder you mentioned.
A good business card is not just a tool for giving your information out to prospects but an opportunity to connect with a new prospect on a personal level. For that reason, good business cards will never be replaced by any of the digital networking tools at our disposal, because digital tools lack the human factor of the equation.
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Hi Ben - Thanks for asking. I'm 100% against QR codes unless someone can provide a compelling case to convince me otherwise and so far that hasn't happened. With cinematography, would the people you are trying to reach use it? Usually when you see a QR code, it's a tell that the person is trying to look like they're up on the latest technology but the opposite is true.
Hi, just curious about your thoughts on the QR codes again. I'm a cinematographer and I thought it might be useful to provide a QR link to my demo reel. Could this be an exception, or do you have other ideas for my situation. Appreciate your input. Thank you for the article. Ben
Thanks for the comment, Don. Yes. Totally agree. Websites are still the hub for most businesses and the place you want to drive people not only for simplicity but also because that's where they are more likely to buy.
If there is a strong social component to your business, then perhaps. Otherwise, I would use your main website (and perhaps email signature) as the conduit to the various social destinations you might have. LESS IS MORE.
Hi Dina - Two titles are fine. If you think your customers and contacts need both and you can do it in a way that doesn't cause confusion or make your business card difficult to read/scan, go for it.
Thank you for this great information please advice, what about putting two titles at the card such as (Customer Service Manager G.M Deputy)
Hi Gary - Do the 3 different contact names also work in different job functions/have different titles? Tell me more about what you are trying to accomplish. Is there a reason why you would want all of the information on one card versus having a unique card for each employee?
Hi Shawn, What do you think about more than one Contact name & number on a card for a small business? It would be for a separate office with 3 contact names.
I'm a big fan of using both sides of the card. Do you think it would be helpful for contacts to have the names and specialties of all of the Drs and therapists on one card? Depending on the number of contacts, it might be hard to include everything without junking it up. Would individual emails all be necessary? Is that the way patients typically get in touch? Or would they call?
Thank you for sharing your ideas on the net!!! How do you feel about all associates listed on the same card? I like your idea of basic info on one side and personal on the other Listing of Dr's and therapist and their specialty/email on one side. Logo, address, phone and tag line on the other?
Thanks! I did and we are definitely a House of Brands. We've decided to have both business cards, one for the brand and another for the business when we start developing the other brands. Very helpful advice!
You are very welcome. Let me know which way you decide to go. If you google "Branded House" vs. "House of Brands" you'll see a really helpful illustration of P&G (house of brands) vs. Virgin (branded house).
It depends on how you want to position your business. Are you a branded house? Or a house of brands? One option would be to do both--start incorporating your new business name as the umbrella and add brands underneath as you continue to grow.
Shawn, I bought a brand that is 32 years old, but started a new company to manage it and I'm looking to create more brands in the future under the same company. should I make the business cards with the brand name I actually have, or with the company name? Thanks!
@Guest, the overwhelming majority of times business cards are used in a professional context, not a personal one. People want to know who they are dealing with. Professionally that means knowing not only the company but also knowing the credentials of the person representing the company. I understand where you are coming from. In the past, my position on the matter where closer to yours. But keep in mind that if I'm just shipping simple packages, "Brown" and what "Brown can do for you" (UPS commercial from the past) might be enough. But if the nature of our business dealing involves something more substantial, just "Brown" isn't gonna cut it.
definitely exception to the rule. QR codes incredibly inefficient for the very reasons previously stated. They exist merely to dupe clients into thinking they'll look cool and at the other end, people use them because they mistakenly think it makes them look cool, as opposed to looking like a mental patient taking pictures of already printed docs..
Listings are tough. It's easy to get caught up in trying to get your business listed everywhere but in most cases a few directories will drive most of the traffic. Have you looked at https://moz.com/local?
Are you seeing engagement from Facebook?
Speaking of tracking--do you have Google Analytics and Google Webmaster Tools tied to your site?
Don't worry we definitely won't be putting a qr code on them. We have so many things our company is listed on that it would take up a lot of space to put them all. We want out Facebook base to expand since that is where we put up a lot of offers/specials and tips for our customers. Most of our business is word of mouth or people seeing our vehicles. We get most of our online business from BBB or Yelp but we have only been tracking it since we bought this company in January.
Just don't put a QR code on the back. There are much effective ways to use the space.
Based on your comment, I do think Business Manager is the way to go.
Since you paid for the BBB designation, I would showcase it.
Do you also have your business listed in other relevant online directories/Google My Business?
Shawn, Thank you for the suggestion. I think I'm going to go with business manager as my title since I'm the one doing most of the networking and dealing with all of our vendors and everything. I think I will also use your suggestion and just do a small batch of ones that have the coupon for the referral and see how that goes. We just joined the BBB a month ago and have already had 5 customers do business with us that found us there so I might add it. Thank you again, Danielle
Danielle - How do your customers refer to you and/or what roles/support are they looking for when they contact each of you specifically? I was going to suggest Field Manager and Office Manager/Business Manager since you didn't want to list owner, but see you don't like Office Manager.
Referrals can definitely work great. You could always experiment with a small batch and then track their reaction and how many get redeemed. Great idea.
Do you know how many customers find you via the BBB? It probably won't hurt unless it's junking up your card.
My husband and I own an air conditioning and heating company. We have 3 technicians and one other person in the office but he is the main guy in the field and I am the main person in our office. What would you suggest our titles be? I don't want to put owner on mine because this is mainly a "mans business" and if they feel they need to climb the ladder they would rather talk to him, which is ok with me, but I also don't want to put office manager on my card either. What would you think of offering something on the back of our card? Like refer a friend and get a $25 visa gift card or is that tacky and unprofessional? Or could we put something on there that a lot of people tend to overlook in our industry like helping improve their indoor air quality? There are a lot of a/c businesses out in Arizona and we would like to try to stand out but be professional. Also do you recommend putting our BBB seal on the cards? We always put our license number and state that we are bonded and insured since people tend to shy away from contractors that aren't.
Jvalin - That depends on whether you want people to visit your site or email you. One thing I personally don't like is writing the information on the card. If it's important, order new cards. If you can get by, you can add to the next order.
I forgot to include website in my business card, but included the email. I believe its pretty much straight forward to understand what needs to be put before the domain name. Any suggestions or do I need to order new cards
I forgot to put my website and included email address, do I need to order a new card?
Hey, nice article! I believe business cards are an amazing tool for small businesses. In fact I have recently started a business of my own where I help companies get more sales and conversion through business cards! I am really excited about helping people bring in more sales. If anyone wants to check it out and learn about it you can email me at [email protected] . I would give the link to the website but I don't want to post my link on someone else website.
Hi Diana - Cell phones are definitely optional. It depends on how accessible your employees need to be and how accessible you want them to be. I see a lot of mobile numbers on business cards from sales people but there are also more cells listed overall.
As a small business, should we put an employee's personal cell phone number on his business card? We don't for sales people as we purchase their phones and they get a business number. This person is an operations director and is in the office most of the time. They occasionally travel to see customers. What do you think?
No worries at all.
Kimberly - Thanks for asking. Totally personal preference. If you are in a relationship-focused business, a picture can work--it's just something I rarely see and, when I do, it's almost always for Realtors. And most of the headshots are almost always not great.
yikes. Please disregard types. :(
I notice you dont advise including a photo, unless you are sell real estate. Why do you say that? I am an attorney at a small law firm (civil litigation) and the owner uses a photo on his business card, but I dont really care either way. I just care that its professional, appropriate and to-point.
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Thanks for closing the loop. Given all of the reasons you pointed out, that definitely sounds like your best alternative. I know I struggle with them. But maybe I'm "older people."
Thanks for your opinion.
In the end we decided to put both on the card. Many of our clients are older people and our eyes aren't getting any better. For the reasons you pointed out, it makes it a little more user friendly, especially for those who aren't accustomed to or can't see those tiny letters under the numbers on their phones. And with the vanity number, it's still memorable.
Congratulations. It sounds like you have been busy!
A question for the ages. I think you are both right. As a consumer of vanity numbers, I know I find myself finger picking, squinting at the phone, and repeating the alphabet out loud. Vanity numbers are memorable and catchy, but personally I always spend a lot more time trying to decipher the numbers. But it seems to be working for Southwest Airlines 1-800-I-FLY-SWA and other companies.
If the vanity number is super important, I would suggest starting with just that number. These won't be the last batch of business cards you'll ever print, so you can always compare response rate when you spell the number out.
But I agree. Clean is always better than clutter.
Thanks for the article, Shawn. My business partner and I have redesigned our small business in the past week. New name, new website, new logo and instead of using our personal cell phones, we purchased a vanity number which will transfer the call to us individually or simultaneously depending on the extension the caller hits.
The last part is where my question is... We're in the process of designing new business cards now that we have the new logo from our graphics designer. We're debating on how the phone number should be presented. I feel that having the vanity number and the number spelled out is too much clutter and defeats the purpose of the vanity number. My partner feels that having the number spelled out makes it simpler to use.
IE: I want 1800 ABCDEFG He wants 1800 ABCDEFG / 1800 222 3334
What is your opinion?
Again a wornderful and great post you have here. I also shared this content on my blog if you don't mind. http://wp.me/p5yV5X-cy
You definitely don't want to do anything illegal when it comes to business cards. If they need to include an LLC number, definitely something that should be on there. Possibly in bold.
For not having LLC number (it's construction company)
Thanks for the comment, Kathleen. Great catch!
Hate to tell you this, but as a proofreader and editor, I found an error in the paragraph under "Business Card Best Practices"-it's "breathe" not "breath". If you correct that, it would be better for you.
Happy to help. I'm not sure why LinkedIn doesn't push that more. I use the link shortener a lot when I'm referring someone to a shared connection.
Thanks Shawn - your excellent advice has pointed me in the direction of simplifying my linkedin address (which I didn't know you could do) to uk.linkedin.com/in/kevinallen9... What a star!
I was going to mention messy urls in the first comment but didn't want to get into the weeds with boring details. That's definitely a concern. At some point, it's easier for someone to just search for your name than it is trying to retype a complicated and lengthy address. Do you have the option of simplifying your profile url? I know I did that at one point which made it a little cleaner www.linkedin.com/in/grahamshaw...
Thanks Shawn. How about the format of the LinkedIn link - mine for example is uk.linkedin.com/pub/kevin-alle... which is rather messy!
Hi Kevin - Yes. If you want LinkedIn to be one of the primary ways contacts connect with you, then it makes sense to include a link. Savvy networkers will likely look to LinkedIn either way--but that's likely only a small fraction of the people you'll meet. Including a prompt might be just want they need to take action.
Hi Shawn - How about including a LinkedIn address with the logo?
I'm not a huge fan of quotes in general so I'm a little bit biased. However, you could always experiment and see if the humor/quote resonates. That's the good thing about business cards--they're generally inexpensive which means you can play around more than if you were doing a large run of brochures.
Shawn, how do you feel about humor on a card. A humorous quote on the back or tagline. Nothing outrageous, just a touch of humor. My gut says "go for it". It's who I am, life is short. My head says "no way", too risky. My client base are blue collar business owners who don't always appreciate a corporate approach. It's a sticky wicket for sure.
Two sided card. One for each?
The sidebar banner definitely does look a lot better--thanks for sharing that example.
Interaction makes sense since I'm guessing the bulk of folks on Google+ are business focused and/or tech enthusiasts whereas Facebook is more "personal" in nature.
We are getting some traction with a few clients, it takes time.. & depends on industry abit, also we find that the +1's and interaction is higher per # of users compared to facebook for sure. I personally have just started deeper research and plan to use the app on my phone more this week...getting into the conversation & imo the design is better than facebooks. You can get a sidebar banner for your site that has your circle profile image and a feature for people to add you to circles right there on the banner ( like the facebook LIKES button on sites ) this site has one lower right sidebar. http://rebekahradice.com/
Makes sense. Are you getting a lot of traction on G+?
Yes, I am looking at mock-ups now with the icons only and it makes so much more sense. Free's up room on the card -the icons signify someone who knows how to use the 4 I choose FB, TW, LI, G+ that they can get me there if they try. I want contact via phone or email & I'll gladly respond to someone who makes a connection thru social. thanks!
Jeff - So you're asking if it makes sense to include the social media icons without including the direct links to the social media profiles? Of course you can do that although it can also make sense to include the direct links to make it as easy and clear as possible for people to find you.
Overall, it depends on how you would like people to contact you. If you'd prefer they call, that's the focus. If you want them to visit your website, point them in that direction.
Does that answer your question?
Curious to your opinion on Social Media Icons with no addresses. Like my company can be found in 2 sec on any social media site as I own my company name for all... but that would look silly, even the website, email, twitter, facebook, local number & toll free is adding up to be over kill - I was thinking just puttin the icons alone of the more prominent places I'm active ? I've seen it done and appears to be clean looking... down in lower left corner or something much like you would see in the footer on a website. thx
Thanks, Jeremy. That definitely seems to be the exception and not the norm. For every 10 businesses I hear from that are using or have tried QR codes, maybe one can point to data that shows they're actually being used.
good info but suggesting that QR codes are a bad idea... well is a bad idea. The use of a QR code is extremely beneficial. I have had several very large clients use my QR at conferences and then pitch them the next at a meeting directly related to them seeing my website from the QR. jeremy
You might need a separate carrying case for those. 32 pt is some serious business. If you're ordering from Moo, consider using the link at the end of the post pointing to ready-made business card designs. They're an affiliate. No pressure.
I am going to try the new Luxe Card by Moo at 32pt : - I'll likely order only a small amount as I only hand out 6-12 per month at most.
24 pt? Nice. I think my moo cards are 16 pt and even then, the quality difference is noticeable--you can see it when people hold the card for the first time.
I totally agree about skimping. If you print your business cards in the basement and/or you can see still see the perforation marks, that's probably not the best reflection of your business or your brand.
I always buy 24 pt or higher, its such a small cost yearly to leave a decent impression. While everyone else buys $20 business cards, mine feel like a credit card, high quality, different !! ...cheap business cards say thats the way you run your business and live your life.
Thank you for the great input. I always love to real world use cases and data.
If I make it back to Malaysia again, I would be happy to give a talk.
Thank you Shawn :)
Your analysis does help with my design on my business card.
Well, Malaysia will always welcome you, if you decided to drop by again to give talks, perhaps? :)
All great points. There's a need for what QR codes do--bridging the physical and virtual world. It just seems like there wasn't enough education when they first came out to really reinforce the value. Having to download something to scan is another barrier. Employees who aren't able to encourage participation seems to be another hindrance in my experience.
I love the thought you're putting into your business cards.
I visited Malaysia a few years ago.
Percentage of having people to email is higher than call a contact is most probably because of it is easier to express or describe the service that you were looking for, with/ without attachment. Furthermore, I'm from Malaysia and I do accept project from foreign country. It would cost them for the call, as well as the timezone differences would make it harder for them to call.
QR codes is rather look "fancy" to have and show that "wow, you use some technology thingy..." but it is not practical.
My card would rather easy to understand what business am I in. The logo itself is depicting I'm doing IT and the color that I used is similar with Windows 8 style. No, I didn't put what are my services because I found that would make the card perception like a "Jack-Of-All-Goods". So, yes, I'm using "psychology" to let people feel that I'm doing business, and I really mean to do business with them. Furthermore, is a very common perception that the receiver would think you only provide those service that listed.
Thanks for sharing the data. I wonder how that compares to the % of people that email or call a contact after receiving a business card--I'm guessing that's also really low.
Your data is really telling. It's not that they scanned the code and didn't find what they were looking for--386 out of 405 never scanned it.
I have been doing business in the IT industry for 7 years and I have QR codes on my card. The QR code is to link to my website and I did a statistic to track. Out of 406 cards distributed to-date, only less than 5% eventually care about the QR codes.
Just my 2 cents.
That's great Shawn. Thankyou so much for your insight.
It was something you were concerned about and--as you pointed out--having cards with the wrong location could also cause concerns for some folks. In fact, when it comes to business cards nothing looks work than scratching out a phone number or address--at least for me.
You have a few different options.
Don't list an address. If you don't have a storefront, it doesn't serve much purpose beyond giving the appearance that you are legitimate.
List a state or region. "Serving Eastern Pennsylvania"
List an address and risk an outdated address.
Hi Shawn, that was quick! I haven't got the cards yet. Usually people dont ask because my address has always been there. However this time as we were thinking of moving again I thought I would leave it to the client to find my address on my website. However I feel I should have kept it on the cards to be honest. We have only moved around in the same state.
Thanks for the question, Matthew. You could. Some people still like to see a physical address even though so much information is available online. Have you had customers ask where you're located? Do you move around in the same area (state or region)? Or are you all over the place?
Hi Shawn. I run a cleaning company and for the first time have left the address off. We move a lot you see and its a pain having to reorder with new address. Do you think I will lose credibility without an address on my cards?
You're welcome :)
Thank you for the kind words, Monique.
Monique - The answer has a lot of moving parts. If you know an intellectual property attorney, I would suggest contacting them first so they can walk you through your options. Shopify also has a really helpful post on the topic for ecommerce businesses http://www.shopify.com/blog/74...
Thank you Shawn, you are wonderfully practical and intelligent.
When you create your own logo for your card, do you have to register a logo?
This is applicable to www.phoneinlookup.com in business transactions since if we would like to find a potential business partner, we can make use of this technology along with whitepages and yellowpages.
Sure thing. Any time. Happy to help.
Thank you, Shawn.
I'm sure they'd appreciate one card vs. two, but if you handle different areas of the business and have different contact information, I would think it would be more helpful to keep them separate.
You could always make a mockup and share it with a few of your best customers and ask for feedback..."Would combining everything into one be helpful...one less business card to keep track of, etc., etc., etc.)
We do have separate cards now and there are no issues. It was an idea we are throwing around, but not completely sold on it. I am afraid it is too busy and will take away from the design of our card. I am not sure how this will make it more convenient for customers. Maybe we should keep the separate cards.
Very helpful. If I'm a customer and I get a card with both names on it and two email addresses, two phone numbers, etc., that could definitely get too busy/confusing. It could also be a pain on your end to answer the phone if the call is for the other employee.
Are you using separate business cards now? If so, how is it working? Do you think it would be more convenient/clear for your customers to combine everything into one?
No, we each have a cell number and email address. We do have a shared email address, but we don't use it that often. Customers usually copy both of us on emails or either contact the first one they met. We do handle different aspects of the business, but can discuss either with clients.
That's a great question, Julie. How do you handle contact information? One central phone number? Email address? Tell me more.
What is your opinion on having two peoples names on one business card? We are a small company and always together when we meet with clients.
Joe - Just to make sure I understand--are you asking about an image of a sunrise on the business card? If so, that would depend on your brand and the images and messaging you'd like to be associated with.
Shawn - Again thank you so much for your valuable tips. What do you think of putting a real sunraise background?
Joe - Business Management LLC doesn't scream "Real Estate" to me. I would definitely consider adding a tagline or descriptor. See if you notice any difference in number of leads from in-person networking events and tweak accordingly.
It reminds me of a local business. The name of the company was XYZ Construction. He had a vehicle cling and said people always thought he built decks--which was totally not his focus. They just assumed construction meant "residential construction." That created immediate confusion and is something he could have cleared up either with the business name, the tagline, and/or the overall branding.
Shawn - thank you for your reply. My company name is Business Management LLC. and we own rental town homes, some time we sale some and buy another. So my question is should I put for instance "Real estate" underneath the company name? Just to make it easy to remember especially with foreign customers/investors.
Joe - Thanks for the question. Are people confused or unclear when you give them a card? My answer depends on the name of your business, whether you have a tagline, and most importantly if you get the sense that people aren't making the connection.
Hi Shawn, I need your help and your suggestion on this. I own a real estate LLC company for (town homes), and on my business card I put the company name, and was wondering if I need to put something like (real estate) under my company name? what do you suggest? Thanks in advance.
Custom Printing Business card is a critical marketing tool for any business type. They contain business information about you and your company. A Business Card gives the basic information of your business to your potential customers in a simple and compact way.
Thanks for the comment, Marc. I agree in theory but I've yet to have anyone show real numbers from scans of QR codes on a business card from any of my conversations. And believe me, it's something I talk about a lot.
I agree with everything except the QR code. In our mobile, instant gratification society, people will and do scan the QR code BEFORE they get back to their PC. This is especially true of Gen X, GenY and Millenials.
Great idea. Or a negative way.
Okay, Shawn, thanks for the replies. Other readers should let us know if they remember anyone in a very positive way because of their cards and follow up for that reason.
I don't know about that. Depending on the business, a cheap card could form a negative impression that costs you customers.
I'm sure someone has studied the impact of expensive vs. inexpensive business cards.
Well, I notice that I'm impressed by an impressive card but I can only think of one case where that led me to remember the card long term. And I wd have remembered that organization anyway. So I don't think an well done card is going to get you any more mileage than a cheap one. Some sociologist should do a study.
Thanks for the comment RecruitingANIMAL. It's definitely more about quality--design, brand identity, content, overall look and feel. Sometimes that means they're more expensive.
Expensive business cards are very impressive but they don't help people remember you.
I will..... I plan to worrrrrk them business cards..... lol
Thanks, Tabitha. I really appreciate it. Good luck with your business cards and postcards--you'll have to let me know how they work.
Thank you very much! You're the best and I pray you strive in all your business ventures. You were prompt in your responses to everyone here and to me prompt followup makes the BEST BUSINESS PRACTICE.......I'm learning from the best..... :-) Thanks again....
That could work. Trust and credibility are hugely important with home care--a photo could help personalize the business.
Thank you...... I was thinking of having business cards and make some business postcards with more about the services we render. On the back of the post card I was thinking about adding my photo and a little about the company. I'm starting a home care agency. I don't know if it's the best approach, but I want to share a touch of who we are as a company because people tend to call other people who they know or can relate to......What do you think??
Tabitha - Great question. Typically, I only recommend photos on business cards for Realtors. Over the years, I've seen them in a few other industries/sectors, but they still seem to be the exception (less than 5%) and not the norm.
That was funny. I totally agree with everything;)...
Should you include a professional photo of yourself on your business cards?
So you're the one of three people scanning QR codes? Kidding. But I think you'll agree they really haven't lived up to their potential.
With business cards, I really don't see the point. At least for me, I take them back and then either add the information to my contacts or type in their url. Scanning doesn't save a ton of time. I was actually having the same discussion with a colleague who was trying to prove me wrong--the smartphone wouldn't focus on the QR code correctly, she couldn't get a network connection, and it just didn't work.
Do you have a QR code on your business card? And if so, do you find a lot of contacts scan it?
I must be one of the rare few who actually scan QR codes on my smartphone when I come across them :P Are they really that terrible to have on a business card?
Thanks for asking, Ganesh. It depends on what you're trying to accomplish. Since it's not directly related to your business, I'm guessing you're thinking it could help form more of a personal connection with your audience? Without seeing the site and the blog, I would recommend just focusing on your primary business website.
Hi Shawn In case I have a personal blog, which is kind of but not directly related to my business (which in this case is an online store), would you recommend putting the blog url on the card as well? Does it make the company look smaller or more like a mom-and-pop shop (which it does not intend to be)? Thanks Ganesh
Exactly, Raj. When it comes to confirming a business is legit, PO boxes don't bring much to the table. If it helps, I don't have a physical address on my cards and in three years, I've only had one person make a comment about it.
Hi Shawn - The only reason to "see" an address I think is to confirm the biz is legit. A quick Google of my address will show a prospect that it's residential. I should add that my typical customer is not local to this area so maybe it matters less? I kind of think perception of a PO Box might be less than an actual address and of course less convenient for me
Raj - Thanks for asking. Do you feel as though your customers want to see a physical address? I've actually had that come up in the past.
In your case, it's definitely optional. Although I'd say a PO Box doesn't add much if any value unless people are sending you mail and packages.
Home based business - My business does not require commercial space for meetings, payments, etc. Should I get a virtual address, PO Box, leave blank or go ahead and use my home address (which I have up to now)?
I have mixed feelings on including a photo. Although it's incredibly practical, I just don't see that much at all unless it's a business card from a Realtor.
Taglines are a definite must exactly for the reason you stated!
Thanks for the comment, Sukhpreet!
For not listing LLC or for not listing industry-specific licensure (ex. financial services, counseling, etc.)?
Very nice points raised here. Besides these, the business cards should also have your photo and a tagline. Photo would give out a short, one-sentence description of your blog/business. This would not only make it stand out but also trigger in the recipient a memory of when/where they met you. A tagline is important for a variety of reasons, the most important of which is to provide a concise description of what you focus on and why your blog/business is relevant/important.
Thanks Shawn! Because i design and print business cards for small business very often and recently one of my clients was told that because there is no licences on the card it's illegal and he can get in trouble...
Great question, Lex. That's totally up to you. There are no hard and fast rules on LLC, etc. If you think it's something you need to communicate to your customers, go for it. If not, keep it simple and clean.
What kind of legal information (LLC numbers, etc.) do you have to have on the business card?
Thanks, Mike. How would you like to present yourself and your title? Owner, Business Development Lead? Something else?
There are plenty of options that can be a lot more descriptive.
My all-time favorite still has to be "Ambassador of Buzz" for someone working in PR. Two seconds into our conversation, I knew that title was spot on!
Shawn can you recommend some titles that would be appropriate for small business owners that don t come across as to impersonal like 'Director' or 'CEO' Personally I like to know who I am dealing with whether its a sales rep, customers service rep or manager etc. but such positions usually dont exist for owner operated or new startups. Thanks!
Thanks for the comment. Given your views, I would definitely recommend not including a title. You feel very strongly about not including one, and ultimately it's your call.
I despise titles. I am who I am and that's it. The fact that I am the CEO of a Mining Company should not make a difference. If you are going to respect me because of a piece of paper, then there is something wrong with you.
Yet, now that I have to reprint business cards people are saying I have to put a title. Director seems idiotic, since anyone can be one. Executive Director, Managing Director and all of the rest seems the same to me.
How important is a job title on a business card today? I find it frivolous, stupid and childish. You need a way to contact me. Period. Here's your way. And my name if you should forget it - I put it all on a little piece of scrap paper for you.
I have read your reply to someone else's comment below. But regarding my views, would you still recommend I put a title?
Your advice in this regard will be greatly appreciated.
Thanks for asking, Arlene. Of course. What's appropriate for a job title depends on how your business is structured and how you want to present yourself on your card. Options include President (I would only go that route with multiple employees but that's just me), Founder or co-founder (popular with startups), or Owner.
Should you use a 'job title' on your business card and if so what is appropriate?
I'm not sure. You can always check. They have the mini cards and one that's slightly larger on a recycled cardstock that is substantial. People always seem to notice the texture when I give them out.
Can you do that at MOO? I didn't see custom card stock or anything other than the two sizes in their templates. I guess I should e-mail or call with a design.
I had mini cards from MOO for my book and people really seemed to like them and the smaller size. Square 1 Bank in North Carolina had a really cool square card. The cards I use now are slightly larger and thicker and they seem to stand out.
Any thoughts on using a different size or shape? I was thinking about square with the side being the size of the traditional small side of a business card.
Liz - Thanks for the comment. I was actually thinking you might be in one of the industries that could actually justify including a fax number. Now QR codes are an entirely different story.
Please disregard my fax number on my card!
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18+ Business Card Examples, Templates & Design Ideas
Business Cards Examples
Elements of a good business card, 12 business card templates, 6 business card examples of famous people, simple tips for an excellent business card layout, steps to designing a good business card, types of business cards.
- Name of the individual: Probably the most important and most prominent element of a business card—the name of the individual or the name of the person giving the business card designs . You may forget incorporating the other elements of the business card but never the name. You can add a bit of personal touch to the name as you can edit the font size and font style. Also, don’t forget to include name titles or positions if applicable (i.e. Mr. , Ms. , Mrs. , Sir , Madam , Dr. , Atty. , Engr. , etc.).
- Name of the business organization or firm : If you are connected to a firm or business organization, then you should include the name of the business organization in the business card. This assures clients if they have concerns if you really associated with a company or not, or if you are working as a freelancer.
- Address: Similar to the name of the business organization or firm, the address will assure your clients that you are working as a legitimate business (even if you are working for a firm or doing freelance work). The complete address should be listed—room or office number, building name, street number, city, and zip code. Listing down the country is not necessary unless you will be giving the business card to a foreign customer or client. If you do not have a physical address or if your company is home-based, list down your home address instead or list down your corporate or business email address.
- Phone number: The phone number plays a very important role in the business card. Your potential clients need to contact you and they can’t contact you if you don’t provide your contact details, specifically your phone number. When listing down the contact number, include the area code as your clients might contact you from another area or city. If you have another phone number, list it down in the business card but make sure that you are using the alternate number you listed down. No more than two numbers should be listed in the business card.
- Email address: Speaking of an email address, the email address is also an essential element in a business card. The email address you will be incorporating in an email address should be business or corporate email address, the one that you will use for business transactions and conversations only. Never include your personal address in the email signature as you don’t want to mix up your personal affairs and your business affairs.
- Use the initials of your name in the email address, or you can spell out your entire name. Don’t include your middle name (mother’s maiden surname). If your name is too long, use the first and last name.
- Utilize an underscore (_) if the email address you intend to use has already been taken. Don’t use multiple underscores as it looks corny and unprofessional.
- Adding numbers can also be an option. It is highly suggested that you only use two numbers, preferably to be listed after your name. Adding too much numbers is similar to adding too much underscores; they look corny and very unprofessional.
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