business card write up

The Essential Dos and Don’ts to Creating the Perfect Business Card

Never underestimate the power of a business card. When you have something as compact and memorable as this piece of card stock, it’s important to measure its value based on how it’s designed, and what information is included on it. Many of us have personally received some poorly crafted cards and can tell you that they’ve either been thrown out or forgotten about. Yes, human interaction in a scenario of networking is important, but we can argue that a business card is the most important, as it leaves the “last” first impression of the person you’re giving your card to. 

We talked to some of our in-house designers, who helped us come up with a cohesive guide to creating the perfect business card. Whether you’ve hired a designer or are dabbling at designing a business card yourself, it’s important to be aware of what works and what doesn’t. With these clear-cut tips of dos and don’ts, you’ll be on your way to having a perfectly designed business card! 

business card write up

Conducting thorough research means you’ll be taking bits of inspiration and ideas from different channels to come up with your own design and concept. GP Designer Arnold D. says, “Research & critical thinking is a large part of the design. Be sure to have a solid understanding of your target audience & visually appeal to them with complementing colors, the right imagery and/or illustrations, and have just the right amount of text to communicate the correct message.”

  • Look into other designs on the web  in regards to the category you will be designing. Real estate, Restaurants, etc.
  • Go with the first idea you see or copy something identically.

business card write up

  • Make sure text size is large enough for anyone to read
  • Use a font case with multiple weights to help with information hierarchy. Condensed, Light, Regular, Semibold, Bold.

Don’t: 

  • Use several font cases. Keep it to 2, 3 at the absolute most.
  • Use script fonts in all caps. 

Information:

business card write up

GP Design Manager, Shanna R. , notes, “If the design is crammed with too much info, not only will it be hard to read and difficult to find the necessary information quickly, it doesn’t leave room for possible customers to write notes on the card. Also, spellcheck is VERY important!”

  • Include essential information like name, title, company, phone number(s), email, website
  • Include excessive information like years worked, experience level, etc. This is what a resume/portfolio is for.

Note: You can include the year the company was established, years worked refers to an individual and their time at a given company. 

business card write up

“Plan the design, sketch a visual, and then execute the artwork using creative ways to show your personality. Remember there is not a lot of room for a business card so make sure to have a nice contrast to emphasize what is important for you and your business. Use white/negative space as part of your design. Don’t try to fill up the whole card. Keep it simple and straight to the point.” – GP Designer, Danilo D.

  • Consider leaving white space to make your designs stand out.
  • Fill up the whole card with content/graphics. You have two sides to your business cards, using both sides will give you maximum impact, rather than cramming everything (design and text) on one side.

business card write up

  • Make your logo visible. Make sure the design is clean and concise and represents your brand across all platforms. Make sure it’s modern and eye-catching. 
  • Use an outdated logo. If your logo needs some revamping, we suggest you do so before creating new business cards. 

business card write up

If you are going to include images, 

  • Use high resolution images or vector graphics so quality is always high. Make sure your original image/graphic is 300 – 350 dpi (dots per inch) or ppi (pixels per inch).
  • Use low-quality images from the internet that would show up pixelated or blurry in your final print. 
  • Use any old image online, as you may be subject to copyright infringement 
  • Utilize random clip art images from Google and call it a day. Designs should be personalized to the best of your abilities.

Print Files: 

business card write up

  • Use our templates to give you the correct resolution, size, and bleed to print the perfect business cards.
  • Make sure your files are converted to CMYK color mode, as colors will not print the same way they are shown on your screen (RGB mode).
  • Increase the size and/or dpi values of your image.
  • Use a border in your design, as you risk your final prints being off-centered with an uneven border.

We’d love to see your final products! Send us a photo or post it to your social sites and tag us for a chance to be featured. As always, follow us on social media (Instagram, Facebook, Twitter) to gain inspiration for designs or to ask questions. @GotPrint

Happy designing!

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Blog Graphic Design

40+ of the Best Business Card Ideas, Examples and Templates

By Rada Abdo , Dec 19, 2019

Table of Contents

Photography Business Card Examples

Real estate business card examples, personal business card examples, professional business card examples.

  • Artist Business Card Example

When you network, these days you usually exchange social media handles.

But sometimes you don’t want to share your personal pages. Or you meet people who still have a traditional approach to connecting in your industry.

Having a business card allows you to stay connected outside of social media.

Whether you’re a new grad or seasoned in your field, business cards are still used by everyone. So if you’re serious about your business and want to market yourself tangibly, a business card is an asset to have. 

You don’t want to just limit yourself to having an online presence. You want to know that your name will be in someone’s jacket pocket for the next few weeks. 

With 40+ business card templates , tips, and examples, you can create your own business card in no time. Let’s get started with these awesome business card designs!

Why are business cards so important?

  • They give a first impression of your business
  • They give others options on how to contact you or your business
  • They showcase your brand
  • They offer your business more credibility

What should be on a business card?

The most important part of a business card is the information on it. Make sure these points are included in your professional business card: 

  • Your name and the name of your business 
  • Your basic contact information: name, email, website, social media, and your digits (personal or business phone number )
  • What you do, for example: artist , photographer , real estate agent, trainer , etc.
  • Your personal logo/or company logo

How can you design your own business card?

Designing_Business_Cards_Infographic

Below are 40+ of best business card examples to help inspire your design:

Nature Photographer Business Card Template

GET THIS Business card TEMPLATE

A great way to market yourself is by using your own photos in your business card. You are able to showcase your work without requiring people to go on your social media. 

You can add splashes of color like pink to add personality. The icons on the front side are a reminder of the distinct theme of nature photography. You can use your business card as a mini portfolio to show off your work.

Neon Vertical Photography Business Card Template

GET THIS BUSINESS CARD TEMPLATE

This creative business card is a great reflection of the brand’s personality. It portrays a sleek look that screams professionalism. The green is eye catching and the black brings boldness. Using your logo to match your card gives it a seamless look.

Lemon Yellow Photography Business Card Template

This minimal design photography card combines a simple look with stock photos for a fresh and clean finish. The pop of yellow highlights the purpose of the card along with the main point of contact.

You can choose neon colors to highlight the most important information on your business card.

Photography Business Card Template

Using a diagonal line in your photography business card design adds interest to your card. It’s simple in its tone but demanding in its appeal. The black and white background shades allow the simple gold logo to stand out. 

If you want to appeal to a wide range of clients, using black and white to contrast is the right decision. The ambiguity of this simple design attracts curiosity, since it’s not too obvious what your business is promoting. A great marketing tactic!

Real Estate Vertical Business Card Template

Not everyone is going to have the right photos on hand while creating their business card. So if you need to use a stock photo, make sure it is authentic, unique and high quality.

You don’t need to read any words to know what this business card is about. This vertical real estate business card idea is a fresh take on the traditional business card.

Home Contractor Vertical Business Card Template

Using bold complementary colors will always leave an impact on whoever is looking at your business card. The use of orange contrasted against a gentle muted blue here helps it jump off the business card.  Your brand colors have a big impact on your innovative business card. Make sure you really reflect on your color choices and what they mean to your brand before choosing colors.

Red Real Estate Business Card Template

This real estate business card gives an inviting feel because of its familiarity. The white borders around the text allow for the information of the business card to be the focal point. 

According to color theory , maroon gives a feel of confidence. Look behind the meaning of the color you select so that its purposeful and leaves an impact. 

As a final note, having your photo on your business card ensures your clients will not forget your face.

Dark Vertical Real Estate Business Card Template

Using black as the central color of your business card gives off a powerful vibe. It shows that you mean business.

Using capital letters for your job title and name adds authority to your real estate business card. The minimalism of this design also allows for the white font and logo to capture your focus.

Simple Gold Real Estate Business Card Template

This business card design is clean and basic. It gets right to the point without any distractions. The use of gold allows for an accented trim that gives off the feel of sophistication and class.

If you want your business card to get right to the point, less is more here. Less ink is also generally cheaper for printing, your bank account will be happy!

Gradient Polka Dots Personal Business Card Template

A great way of self promotion is placing an illustration of yourself in the middle of your graphic business card. It adds some spice to your business card, it would be boring without it! Your personal business card  ideas should reflect who you are as a person. 

If you want to send the message that you’re playful to whoever receives your card, you’re on the right track. The addition of hues of purple and blue give a sense of ambition and creativity.

Purple Plants Personal Business Card Template

This business card screams flower power! This card brings you back to the 1960s but with a modern punch. The use of purple, bright blue, and black reminds me of a negative color effect you see in photography. As if there was a color reversal. 

The slab of white space in the middle forces your attention to be concentrated on the important information. The elements here all work together to give a seamless but interesting feel to your business card.

Vibrant Gradient Personal Business Card Template

This playful business card will grab anyone’s attention. The use of neon green and yellow allows for a bright and inviting page, it gives it a modern and trendy feel. The card gives off a very friendly vibe to anyone who gets ahold of it. 

If you’re more outgoing and daring, this card is perfect for you. The addition of the illustration is a way of incorporating yourself without having a real picture of yourself, especially if you aren’t comfortable with it.

Blue Triangle Personal Business Card Template

Using abstract design with varieties of the color blue make for an appealing personal business card. The use of blue gives this business card the feel of depth and stability, which is soothing for any potential client. 

Be creative if your use of color blocking to add interest to your business card.

Light Simple Personal Business Card Template

Minimalism has been a popular design option in the past couple of years. If you’re looking for a simple business card, without any distractions, this is for you.

Being this simple adds a refreshing feel for your personal business card. Knowing less is always more, it gives your business card a sense of mystery.

Business Card Examples

You don’t need to stick to just one color for your business card if you’re having trouble picking the perfect one. A part of your branding may be that you have a color palette with varieties of color.

Instead of trying to fit every color into each business card, you can have a range in your business card pile. Your clients can pick whichever color appeals most to them. It’ll also give you an excuse to have more conversation with clients and industry professionals.

Business Card Examples

A neutral color palette on your business card will always feel modern and trendy. So will having a minimalist design with few words. All these elements come together beautifully. They leave your business card looking sleek and inviting.

Colorful Grid Business Card Template

This professional business card allows for an interactive visual experience. The use of icons in this business card template makes room for many illustrations.  Cute and informal but also with depth and meaning. The receivers of your card will take time to explore each icon and decipher the meanings. It reminds you of the Casper ad puzzles !

Business Card Example

The power lies in your name with this business card example. This heavy bold font contrasts the graphic design and color of the background elegantly. Bold brand fonts have been very popular lately, according to our latest Graphic Design Trends blog post. 

The use of this font creates a contemporary feel. Using similar styles of font allows for a strong and lasting impression for your business card.

Pink Business Card Example

This muted pastel color business card is creative yet subtle enough to appeal to everyone. The light pastel color schemes allows the card to look creative but not too bold. If you have a business card design that is complex, try balancing it out by having a basic color on the backside of your business card.

If you need help choosing colors, take a look at this in-depth guide to pick color schemes . 

Modern Hipster Business Card Template

When it comes to professional business cards, first impressions matter most. That’s why having the right color combination is important to your overall design. Creating a bright side on the back of the card that contrasts the dark front side allows for a fun surprise.

The gold accents on the trim and logo also give the card a 3D pop. It guides the eyes of your potential clients to the information that matters most.

Light Teal Studio Business Card Template

This muted blue professional business card uses white space to make its design jump off the card. The combination of blue, black, and white creates a great blend. 

The spacing is also a great addition that centers your attention. This business card is all about spacing. Have some fun playing around with the spacing of your business card to come up with creative designs.

Dark Blue Business Card Examples

Using 2 color choices keeps your business card simple. If you want to add a little spice to your minimalist business card the flip the color placements on the other side. Add an accent color as well.

This business card example is to the point. There are no distractions. It has as little but enough information as possible.

Simple Technology Business Card Template

Simplicity is beautiful. Getting to the point is what most clients want. This card has zero fluff and is very matter of fact in its design. It is fuss free and fast to use, requiring minimal effort. 

Depending on your clientele, you will know if this professional business card design is right for you.

Illustrations Professional Business Card Template

Who said you can’t have fun with your business card design? Depending on your personality and what you do, you can definitely have quirky illustrations for your design. This business card features animated fruits with lots of warm tones. 

It puts a smile on your face and melts your heart. This style doesn’t need to just be limited to illustrators and designers. Anyone can have some fun with their business card. 

Business Card Example Colors

Everything about the use of font in this business card is tasteful. It starts with the heavy bold font at the top to exaggerate the brand name. Underneath is a stylish cursive font to emphasize more detail.

At the bottom you see a more basic font to give the important information needed. The designer grabbed your attention by playing with creative elegant fonts , then for the detail they went with a general choice. Being intentional with your font choices helps you with leaving a lasting impression.

Business Card Examples Neutral

Use muted colors to give your business card an earthy natural feel. The darker tones on the corners of this business card direct your eyes to the center. This forces attention on the text in the middle.

Using flowy shapes and lines is a popular design trend this year.

Artist Business Card Examples

Blue Funny Illustrator Business Card Template

Nothing screams eye catching quite like this very playful business card design. Although having a busy business card may seem distracting, placing a bright color centers the images so that your eye also focuses on the information. 

The capitalized name in big font is a good choice as well in directing your client’s attention to who you are. Don’t be afraid to use content that jumps off the page!

Impressionist Illustrator Business Card Template

This impressionist inspired business card is one of a kind. Since the background image is so colorful, the information on the card needs to be minimal. Think about what you want your client’s to focus on. It differs for each person. 

Here we see that the visual element is the focus. Have fun and be whimsical with your business card!

Yellow Makeup Artist Business Card Template

If you want to create a fun and vivid business card, this card is a great inspiration. Not only does it utilize icons to symbolize all the services provided, it also allows for lots of space to keep it from feeling overwhelming. Using yellow gives a burst of quirkiness and presents a great  business card inspiration .

Red flower Illustrator Business Card Template

Vibrance is what is being displayed in this business card. The white flower against the bright red makes for such an exciting creative business card design . It screams drama. The handwritten font also personalizes this business card so that your clients feel your individuality.

Business Card Example Design

A business card design like this example is very hypnotizing. Symmetry in design is powerful and aesthetically pleasing. 

The design centers around the middle of the business card. A smart way to balance your business card if you want it to look busy but not distracting.

Colorful Painter Business Card Template

This artistic business card makes you reluctant to throw away. It captivates your client so that they are obliged to keep your card and contact you. That’s the influence that an artistic business card can have. 

To keep the background from stealing all the attention on the business card, having a solid shape at the forefront helps. It allows your text to pop and not be lost.

Red Photographic Makeup Business Card Template

The color scheme of this business card pulls from the photo. This creates a monochromatic look. The red demands your attention and leaves a lasting impression. 

The boldness of the card is captivating. Use bold colors to get a similar feel for your business card.

Professional Vertical Business Card Template

Replacing a photo of yourself with an icon is a good option if you’re not comfortable using a photo of yourself. It automatically draws attention to the information on your business card. The lines in the background add spice and interest to your business card as well. 

Using a border around your text is another good tip to help direct your eye to the important information like this business card does.

White Pianist Music Business Card Template

This business card does a great job reminding its potential customers of the service it offers. It uses a music sheet design to present the contact information on the front side of the card. On the backside is the actual piano. 

Sometimes literally visualizing your business on your card will help attract new clients — it gets right to the point.

Wedding Event Planner Business Card Template

If you’re a wedding planner then having a chic wedding business card is essential. Using a cursive font gives your card a more attractive effect. The diamond logo complements the chic theme of the card along with the classic dark blue and pink contrasting on each side. 

Depending on your business, pick a theme that matches what you do.

Pink Technology Professional Business Card Template

This business card takes it back to the beginning of business card history, with a modern twist. 

The modern twist is that this business card uses a QR code to share information quickly. You can use a QR code generator to easily give a technological touch to a classic business card.

If you don’t want to quickly have a business card with minimal effort, this business card is the perfect choice.

Gradient Creative Professional Business Card Template

We will end this post with his dreamy business card design that uses a great and interesting background image. The gradient color scheme also adds to the peaceful tone, giving you a great sense of calm. 

If your business card has a bold background color, white font can really pop.

Also, since the background is busy, spacing your information is integral. Make sure you use the space on the card strategically.

How can I make my creative business card stand out?

Think about all the conferences and events you attend in a year. Now reflect on the amount of business cards you receive in them.

Making your business card personal to you and your branding is one of the best ways of making it stand out. 

You can either keep it simple and to the point or be creative with it. It all depends on the main message you are trying to send out. 

Brainstorm different color palettes that will compliment your business card. What do these colors mean to you? What emotion do you want to evoke? 

Think about additional features you’d like to add to your business card. You can add icons and symbols , logos , or stock photos. Or unique fonts , colors , and illustrations.

We’ve provided you with many creative business card designs with many business cards ideas.

How much should I pay for business cards?

If you design your business card yourself using a template, the costs are much cheaper. 

Using an online template can cost around 0$-$100. You can customize your many different templates so that it fits your branding.

A batch of around 50 business cards can cost around $20. Not bad.

You shouldn’t need too many business cards so the costs can be quite low, with a big payback for your business.

What to Put on a Business Card: 8 Creative Ideas

What to put on a business card? It’s a tricky question. A business card that contains just the right information (and a stellar design) will grab attention and help you stand out. It’s the thing that makes someone else remember you, or your pitch.

Even in the digital age, a business card is a popular–and necessary networking and communication tool. Having a great business card provides legitimacy to your or your business, it’s a quick and easy way to exchange information, and can provide ways to help promote your work.

What you put on your business card says a lot to others. Here’s a guide to what to put on a business card, with plenty of creative ideas to help you get started.

1 Million+ Business Cards, Resume Templates and Design Resources With Unlimited Downloads

Download hundreds of stunning business card templates, resume templates, cover letters, and design assets with an Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 design templates, themes, photos, graphics, and more.

B&W Business Card

B&W Business Card

Floral Business Card

Floral Business Card

Minimal Business Card

Minimal Business Card

Business Cards Bundle

Business Cards Bundle

Stylish Business Card

Stylish Business Card

Business card.

Consultant Business Card

Consultant Business Card

Explore Business Cards

1. Identification and Contact Information

business card write up

No matter how you decide to create the design, every business card should include the basics.

It almost goes without saying, but there are too many beautiful cards out there with no real information to identify the source. Equate this to an awesome website that loads slowly. You will just move on to something else.

There are a few vital elements that every business card needs:

  • Name and business name (if you have one)
  • Basic contact information such as an email address or phone number
  • Something that tells people what you do – designer, photographer, web developer etc.
  • Website URL to showcase your work

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business card write up

2. An Image That Shows What You Do

business card write up

A great photo can take an average business card to the next level. Leave a visual impression with new connections by using an image that shows what you do or your work on the card itself.

This is a popular choice for photographers and artists, although it can be a little more tricky for web developers. Look for an image that’s sharp and easy to understand at a small size. (Your canvas is probably no bigger than 3.5 inches by 2 inches if you opt for a standard size.)

Other ways to use creative imagery for a business card design include using an image or illustration that shows what you do. Maybe you have a great “action” photo of yourself. Maybe you have a creative take on your job. Any stellar image can make an impression. The trick is to make sure it communicates exactly what you want to say visually.

business card write up

QR codes are one of the trendiest design elements on business cards because they provide a digital way to connect. Users can scan the code to save your contact information, web address, or get a map to your address.

Think carefully about what to include in your QR code and consider this option. You may also use a QR code with tracking or a UTM-based link so that you can determine how many people are linking from your business card.

As for the design, just make sure to make the code big enough to scan with ease.

4. Plenty of Color

business card write up

Black and white business cards can be kind of boring. Create maximum impact with high color visuals that connect to your personal (or business brand) and personality.

One of the best tricks to make sure your card stands out is to use thick paper with a color edge. Since most business cards will probably be on the thinner side (too many people do this to save a few bucks) and have a white edge.

A thick card with a color edge will be a lot more memorable, screams quality, and will be easy to find in those endless stacks of cards that get collected at professional conferences or networking events.

High color designs can work for any part of the business card design. Look for ways to incorporate a logo with a bright logo or typography on a white card or consider a color card with reverse lettering. (Just remember, the goal is to stand out professionally.)

5. Textured Effects

business card write up

Since a business card is a physical medium, make the most of it with something that users can see and feel.

Opt for a textured effect such as letterpress or foiling. Use high-quality printing (not copying) for production so there’s a subtle raised quality to letters on the card.

You can even look for a laser cutout or curved or nontraditional edges to make the most of a tactile design. The longer a user holds on to your card to examine these features, the more likely it is that they will have a stronger memory of it – and what you do. It’s an easy way to create a longer-lasting impression.

While these effects are some of the most costly on this list, there are ways to avoid breaking the budget. Print two types of business cards – one is a more standard design at a lower price point (use these in mailing and non-contact marketing touches), then have a second card with a premium design for top clients and meetings that you hand out in person. Try to use a similar visual design for each.

6. Amazing Typography

business card write up

There’s almost no design project where great typography isn’t a must-have element.

With something as small as a business card, typography is vital to creating a design that people can understand. A common flaw in business card design is typography that’s too small.

A good business card design has a typography hierarchy and structure just like any other project. Don’t be afraid to go big with important words such as your name or what you do.

Use clean, easy-to-read typography. This is especially important if your name is uncommon or your business name or location includes difficult words or spellings. Make it easy for the user.

7. Plenty of White Space

business card write up

Don’t cram your business card with too much stuff.

In addition to all the reasons why white space is good for the design, a bit of usable space can enhance business card usability. It allows the card recipient to make notes or write down information that they might need later.

If this is something you see happening a lot, consider a matte or flat finish so that taking notes directly on the card is easy and so that ink does not smear.

8. A Call to Action or Promo

business card write up

Physical elements such as business cards don’t come with the same measurable ROI or analytics that many of us are used to getting with digital products. Include a call to action or promo code for a product or service to help measure who is looking at and engaging with your card after a meeting.

It’s not a surefire way to measure results – many people never redeem promos – but it can help you give users something in exchange for their time. An enticing call to action or promo can at the very least drive some traffic to your website or generate emails or phone calls, so why not try it out?

Just because you need a business card, doesn’t mean you have to be boring. Make a great first impression with a strong business card design that lets people know who you are and what you are about. Use high-quality paper and printing techniques to solidify that impression.

And don’t be afraid to get creative. In a creative field, your business card should not just tell people who you are; it should also showcase your style.

Looking for more business card inspiration or love these ideas? You can find them all at Envato Elements .

What to Put On a Business Card: 8 Must-Have Elements (and 4 Things To Avoid)

Post main img

Business cards! They’re so small… So sophisticated…

But so utterly useless if you don’t include all the relevant information your contact needs. 😕

We may live in a digital age, but that doesn’t mean the business card is obsolete. On the contrary, a high-quality card can work wonders for your brand as far as networking and communication go. If you have the right design and information, that is.

If you’ve been wondering what to put on a business card to make it more successful, wonder no more. Our team has compiled this quick and easy guide that outlines what should be on a business card and why. 🤓

Genius Business Card Design Ideas for Your Inspiration

We’ve also thrown in some of the most common card mistakes to avoid and a few tips for ensuring that your card stands out from the competition.

Ready to learn what goes on a business card? Let’s go.

What To Include on a Business Card

business card write up

The primary purpose of your business card is to transfer information from one party to another. But what info is the most important?

Of course, you don’t have room to write a novel, but that doesn’t mean you can’t include the relevant stuff. Here are eight essential business card info elements you need if you want to be memorable and entice customers.

Your logo is one of the most memorable visuals connecting you to your brand. Unlike names and phone numbers, your contact is more likely to remember your logo. So, make sure it’s visible !

business card write up

Include your logo in a prominent place and make sure it’s big enough to draw attention. We also recommend using plenty of white space around the visual to ensure it stands out.

Company Name

For such an obvious element, you’d be surprised at how often people forget to include this. 😏 Your contact will have a better chance of recognizing and remembering you if you include your company name as well as your logo.

Display it in a prominent place (for example, the top of the card) and make sure it’s in a large type.

A tagline summarizes the main ideas of your business in a few catchy words. Delve into your brand’s mission, what you offer a customer, or what makes you different — but keep it simple. Include the tagline under your company name or logo.

What goes on a business card? How about you? They are your cards, after all! Be sure to feature your name noticeably. This will help create a personal connection between you, the contact, and the company. It will also help your contact remember who they’re talking to 😎 if and when they reach out.

business card write up

Job Title ( also – Skills, & Specialties)

After your name, list what exactly it is that you do — and be as specific as possible. Again, you aren’t trying to write a novel, but you also need to be descriptive if you can. For example, instead of listing “Jane Doe, Programmer,” say something like, “Jane Doe, Custom App Developer.”

You can also include any impressive and relevant skills or specialties that make you stand out.

Contact Information

When you’re considering what to put on a business card, we’re sure that you think of this. Contact information is the meat of your business card, after all. So list your relevant professional contact information (i.e., email, phone number, and your address if applicable).

And don’t forget social media, either! Providing your company Twitter, Facebook, or Instagram can be an excellent way for contacts to learn more about your business on their terms.

We recommend adding a URL for your website — or, even better, a URL for a dedicated landing page on your website. This will help establish some legitimacy and convert your contacts into leads. Choose an easy-to-input URL or a QR code to cut back on typing and make it easier to reach your page.

Follow this list is one thing, to design your card – is another. 🤓 See how our pro designers help creating custom designs.

A CTA or Promo

Why not say thank you to your contact with a little reward? Include a CTA (call to action) asking the contact to get in touch again. Reward the contact with free services, products, discounts, or other promotions when they do. This is a great way to ensure that your contact saves your card for later use.

Stop! Don’t Make These Common Business Card Design Mistakes

business card write up

We won’t mince words here — a poorly designed business card isn’t just ineffective; it’s a one-way ticket to the nearest trash can, too. The most common card design mistake is settling for a bland look, but that doesn’t mean it’s the only pitfall you have to avoid.

Here are four design no-no’s to avoid if you want to make a positive impact.

Too much visual clutter

Visual clutter doesn’t just look unprofessional; it also makes your card harder to read! There’s a reason that minimalist cards are so popular (and, no, minimalist does not have to mean boring).

Avoid this by:

  • Keeping info to a minimum,
  • Using both sides of the card,
  • Limiting visuals, fancy fonts, etc.,
  • Embracing white space.

Miniscule print

There’s no award out there for achieving the smallest print on your business card (trust us, we Googled it 😉😁 ). A small type can help you fit more info on your card, but it will also be tough to read. And if you choose a very fancy tiny font? Well, your contact might skip the trashcan and just set your card on fire.

  • Using type no smaller than 7 (least) or 8 point,
  • Making important info (for example, your company name) bigger,
  • Including only necessary info.

Unbelievable colors (or no color at all)

business card write up

We aren’t saying a black and white card can’t look great, but you’ll also want a bit of color to create interest and contrast most of the time. But beware — just slapping random colors on your card isn’t the way to go. Meaning – NO poor or harsh use of color!

Instead, choose colors carefully to avoid an unprofessional, sloppy, or hard-to-read design.

  • Using color choices that mimic your brand
  • Avoiding highly saturated hues
  • Choosing complementary colors

Cheap cards and/or materials

The DIY look is trendy these days — but not with business cards. Can you print your own cards? Yes. Will they be as good? Probably not. Don’t skimp when it comes to your business cards! What goes on a business card is just as important as the card materials and printing process.

  • Using professional printing services
  • Choosing high-quality card stock (preferably matte)
  • Utilizing textures and elegant materials, if possible
Our affordable design packages make it easy to create the pro-grade business card you need — without breaking your budget.

Make It Catchy — How To Ensure Your Business Card Is Memorable

business card write up

Now you know what to include on a business card, but that’s only half the battle.

Even if you follow all of the elements above and avoid those common mistakes, it’s not a guarantee that your card will stand out from the competition. But that’s exactly what you want it to do!

An eye-catching, memorable card is much more likely to stick in your contact’s mind and prompt them to get in touch with you at a later date.

It can be difficult to develop a stellar card design if you don’t have much experience with business cards. So, here are our top five tips for big to small businesses that will help create a unique, catchy business card.

  • Design for the customer. Remember, this card isn’t for you, so craft your message with the contact in mind. Avoid including information or design elements just because you like them.
  • Reflect your brand. Don’t go crazy when it comes to colors, fonts, taglines, or other elements. Instead, stick to your brand identity guidelines so that your card accurately reflects your company.
  • Get creative. That might mean using a non-standard shape, a unique design, special finishes, or something else entirely. Whatever you go with, remember that a creative card is a memorable card. So, think outside the box and make your card too interesting to throw away!
  • Proofread. You want your card to be memorable, but in a good way. If your business card is riddled with typos and errors, your contact will notice — and, trust us; they won’t be impressed. So, check your work at least twice before getting it printed.
  • Try out professional design. If your card doesn’t seem to be making an impact, don’t stress! Some excellent design templates on the web can help you get ideas. Alternatively, you can always reach out to a professional designer for help.
A memorable business card begins with a unique design. Learn how our designers can help you achieve that eye-catching look.

Here, Have My Card

Business cards may be small, but they can be powerful tools that help you create lasting client relationships and boost your sales. At least, they can if you design them the right way.

Now that you know what should be on a business card and how to make it memorable, put what you’ve learned to use! If you do, there’s a good chance your card will survive the quick trip to the trash that awaits all those other, more boring business cards.

Feb 03, 2022

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A copywriter with hundreds of projects under her (figurative) belt, Beka enjoys the challenge of crafting unique content. She loves writing just as some people love trolling online message boards :) — in an unabashedly enthusiastic and slightly concerning way.

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What to put on a business card?

Table of Contents

1. Logo and slogan

2. name and job title, 3. contact details, 4. landing page, 5. skills and expertise, 6. social media, 7. use white space wisely, 8. creativity, how countingup can help you and your business.

Even in today’s world, where everything is turning primarily digital, business cards still have their part to play. Approximately 57% of business owners think business cards are essential to have for their business. An effective business card represents your business and brand; clearly, concisely and smartly. However, it can be challenging to know what to put on it before you get it made. In this article, we cover the following topics:

  • Logo and slogan
  • Name and job title
  • Contact details
  • Landing page
  • Skills and expertise
  • Social media
  • White space

Your business card is supposed to represent your business and brand. The first thing that you need to have on it is your brand’s logo and slogan. You will need to make sure that your brand is instantly recognisable and is associated with your business. The main goal is that your brand is remembered and that potential customers recognise it. 

As obvious as it may seem, this is often a crucial part of the business card that people get wrong. Business owners make a common mistake by putting their formal name down on their business cards, even though they might never go by that. A business card doesn’t have to have your official name; you can put whatever name you like to be called. 

When you’re self-employed, you can have several different roles and responsibilities in your business. But, unfortunately, a lot of people aren’t sure exactly what they want to put down. Freelancer, entrepreneur, founder or CEO? 

The easiest way to decide is to pick the one that describes your main function or primary role in your business. While all of the previous titles might sound fancy, they can be unhelpful for people who might want to contact you. 

For example, if you run a graphic design agency, then you could write on your card: Graphic Designer and Founder.

Contact information is a fundamental part of your business card. You want to make it easy for potential customers to contact you. The last thing you want is to send them to an email address that you rarely use. 7

On the other hand, you don’t want to provide them with details that are too private either. The last thing you want is someone turning up to your home address or calling your personal phone number. You should also avoid using that old personal email address that doesn’t look professional. 

Should you include your address? It depends. Do you work in one area as a freelancer or as a contractor? If so, you could just put your general regional address or the city you live in. However, if you work entirely remotely, there is no point in putting down an address because it is irrelevant and takes up precious space. 

Your business card should be memorable but also inspire others to work with you. So instead of just sending them to a standard homepage, why not send them to a specific landing page that thanks them for using your business card. Or a particular page where they will be intrigued and interested in working with you. 

You could create a short welcome video or give them a free download that could help them solve a problem. You want to create a page that builds on the brief connection you had with that person. 

For the URL, make it simple and easy to remember. You could also put a QR code on your business card for added ease so people can scan it and bring them directly to the landing page. 

To learn more about creating a website, visit our article: What makes a good website?

At this point, your prospects can see a lot on your business card at a glance; however, do they know exactly what you specialise in? A simple change in your job title could change how prospects see you. For example, you could change Copywriter to Conversion Copywriter or Photographer to Portrait Photographer. 

Social media is a form of social proof and can be a great way to show off your portfolio and compliment your work. You don’t need to send them to a Facebook page that you set up years ago and hardly ever use. 

Instead, send them to something relevant. If you want to chat with people in business environments, then Linkedin is a great choice. You can share helpful tips and case studies relevant to them and their industry.

If you’re a photographer or a marketer, maybe Instagram might be another good choice to showcase your portfolio and make it easy for potential clients to contact you. 

Learn more about social media in our article: How to use social media for business .

The last thing that you want is a cluttered and unclear business card. Moreover, it takes away from the primary goal of your business card, which is to invite prospective clients to contact you. 

You will want to use all of the space wisely and keep it clear and concise. Don’t waste space by only using the front of the card; use the back as well. You can make the most of space by:

  • Removing unnecessary details
  • Replacing text with icons
  • Choose a minimalist template

The last part of making a memorable business card is creativity. Once you have all of the above information on your card, it’s all about presenting it creatively. If you boringly present everything, it might not make people want to connect with you or remember your business.  

You can search for a lot of different business card inspiration online. Depending on your occupation, there are many other imaginative ways to present your business card creatively. 

If you would like to design your business card, then you can use design tools such as:

  • Free Business Card Maker  

If you would like to hire a professional to design your business card, you could hire a graphic designer on a freelance website such as:

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The Ultimate Guide to Setting up your Business Card File

Team Jukebox

Jun 23, 2022

The Ultimate Guide to Setting up your Business Card File

As we return to in-person events and meetings, now is the perfect time to update your business card . A well-designed business card can make a lasting impression on potential clients and help you stand out from the competition. Don't settle for a dull, uninspiring business card – make yours memorable.  

This guide is designed to help you create a business card file that will ensure your cards look professional and make the right impression. We'll also help you understand some of the key phrases related to printing business cards, so you know what to look for when ordering.

CMYK vs RGB

RGB (Red, Green and Blue) is the color space for digital images. Use the RGB color mode if your design is supposed to be displayed on any kind of screen. ​​CMYK (Cyan, Magenta, Yellow, Key/Black) is the color space for printed materials so you need to make sure your document color settings and your used swatches are set to CMYK when using it for print. Learn more about CMYK and RGB for printing.

Bleed Margin

The Bleed Area is there to help the printer create a margin for the cutting process. If your business card has a size of 3.5” x 1.5” the document artwork needs to be a bit larger than that to avoid any blank spaces after cutting. For business cards, we would recommend adding at least 0.125” on each side of the artwork.

While the Bleed Area helps you on the outside of your document, the Safe Area (or, safety line) is there to avoid having important elements cut off. For business cards, we recommend keeping a margin of 0.125” on each side and keeping any important elements outside of that area.

This line is set to the exact place of your document size. So a 3.5” x 1.5” document has a trim line on those exact edges.

These marks are placed in the corners of your document to give the printer an exact guide to where the trims need to be made. Logically, these marks are set on the trim line to have your preferred document size as the final product.

Black vs Rich Black

While it’s logical to think that 100% K black in CMYK is 100% Black, it works differently with print. The amount of ink is limited which results in a lighter tone of black after printing. Instead, consider working with Rich Black. This adds more ink and will result in a darker, richer tone of black. Avoid setting all colors on 100% as this can cause wet, smeared prints. Instead, use C60, M40, Y40, or K100 as seen in the visual above.

This refers to the level of thickness of the paper. Consider using a thicker stock to give your business card a premium feel. In case you have some doubts about what thickness to choose, you can always order a sample pack including multiple types of paper to select your perfect fit.

Now we’ve tackled some of the most common terms in printing, let’s take a deep dive into the process of creating your first business card and how to set up your files correctly when printing with Jukebox.

Choose your size

This is already something that can set you apart from the masses. The standard size (3.5” x 2”) is great to use but because almost everybody uses this size there’s an opportunity for you to do this differently and use this to your advantage. Go for a Mini (3.5” x 1.5”), an Oversize (3.5” x 2.25”), or what about a square business card ? We offer multiple default sizes which are displayed on our business card product pages, Or, you could work with your own custom size.

Pick your software

Now that we have a size and dimension in mind, it’s time to get creative. Use your software tool of choice like Adobe InDesign or use our Jukebox Editor . This Editor lets you create your very own designs online without any cost and when you’re done you can order directly to make it as easy as possible for you. All guides and settings are taken care of so in case you’re not ready to work with professional software, we got you covered.

The guide below will help you set up your business card file in Adobe InDesign.

Create your business card file in InDesign

You know the size and you already have an idea of the direction you want to take with this business card. Let’s open up InDesign and create a new document (Cmd + N).

Set your preferred size for the business card and whatever that size may be, make sure to set the Bleed to 0.125 inches, set the Margins to at least 0.125 inches as well, and disable “Facing Pages”. Now, click “Create”.

Immediately check if the document color profile is set to CMYK. If the default colors in your Swatches panel are set to CMYK then you’re good to go. If these colors are set to RGB, head over to Edit > Transparency Blend Space > CMYK.

In case you prefer to work with some guides for reference, you can download the template on the product page that also includes an .idml + .indd file which gives you the correct sizes and guides directly.

Designing your business card file

Now it’s time to get creative! The design of your business is important because it should be a reflection of what you do and who you are. However, the process of finding the right direction for your design can be difficult and time-consuming. You want to find a tone that fits well with your business, and this can sometimes be challenging.

No matter the style you choose, it’s important to make sure that the card includes your contact information. Additional elements such as a logo, website address, or a quote can be added, but the primary focus should be on your contact info.

If you opt to utilize both sides of your business card, which is usually the case, be intentional with what information you include. Most people put their logo on the front and name and contact info on the back but feel free to get creative with how you want to structure your card. 

Before printing your business cards at home, make some test prints to double-check the sizes of your text and visual elements. We recommend keeping small texts above 6pt to keep your text clear and readable.

Check your copy

Once you’re ready with your design it’s time to check your content. If you want to make a good impression and share your info effectively, then you need to make sure your business cards are free of any typos or other flaws. So take the time to double-check everything, and ensure that all your links (to an email address, website, or social media channel) are working properly.

QR codes are gaining popularity on business cards as well to link directly to a website or an email address. However, the testing part of this gets overlooked a lot and we would recommend testing all QR codes before exporting your file. 

To create your own QR code in InDesign go to Object > Generate QR Code. In the “Type” dialogue box, set your preferred type of destination. For an email address, for example, select “Email” and set your email address, and the subject line. You can even determine how that email will start.

Check your links

Make sure to check that all links are updated and linked properly. You will get notified of any errors once you’re exporting but we would recommend checking this beforehand to avoid any unwanted flaws after printing.

Go to Window > Links to open up your Links Panel and check if there are any missing or outdated links. A yellow exclamation mark icon shows the links have been modified but not updated yet. A red question mark icon tells you that the link is missing and needs to be relinked. This can mean the location of the file has been changed, the file has been renamed, or has been removed.

Outline your text

In case you need to export your design to a file format other than PDF, we would recommend converting all the text elements to outlines. This removes any data from the font that could cause some issues during the printing process. You can do this to select all your text and go to Type > Create Outlines (Shift + Cmd + O).

It has become the logical thing to convert your text to outlines once you’re ready to export, but is it even necessary? Because PDF files are self-contained and all inclusive file formats that embed your font automatically, so unless your printer needs to open your file in other applications like Adobe Illustrator or Adobe Photoshop (which won’t be needed a lot) or deliver a file format other than PDF, you won’t need to convert your text to outlines.

So now we know that PDF files can embed your fonts, you still need to know how to do this properly. With most export options this would be done automatically but for you to be sure we have created a step-by-step guide on embedding your fonts with Adobe Illustrator so you’ll know how to embed your fonts correctly.

Check the Bleed Area

This sounds a bit daunting but actually, the Bleed Area is your best friend when creating a document for print. It’s the extra space (usually 0.125” / 3mm) added to your document size to create some margin for the printing and cutting process. The background of your design should ‘bleed’ completely through this area to avoid any blank areas after cutting.

We’ve already added the Bleed during the Document set up earlier but in case you overlooked this, go to Document Setup > Set Bleed to 0.125” / 3mm. 

A red guide is now added around your design and the background should run through that guide. We would even recommend to overlap this guide a bit because we know small areas get overlooked easily and could result in small irregularities, something you’d like to avoid happening to your design. 

Stay outside the Safe Area

While the Bleed Area makes sure there’s enough margin on the outside of your document, the Safe Area does this on the inside to avoid any important elements getting cropped during the cutting process. It would be a shame if that last digit of your phone number got cut off and you miss out on that million dollar deal, am I right? Scary stuff. The safety margin we recommend would be at least 0.125” / 3mm. 

We’ve already added this during the setup but in case you skipped it or if you want to change the size of this Margin, go to Document Setup > Set all the Margin values (Top, Bottom, Inside, Outside) to 0.125’’ / 3mm. A blue guide is now added inside your page and any important elements, like text or a logo, should be kept out of this area at all times.

Export your File

Once you’re happy with the design and you checked everything, it’s time to turn your document into a file that’s set up correctly for production.

  • Click on File > Export
  • InDesign - Click on File > Export
  • Set the Format to “Adobe PDF (Print)”, name the file and select “Save”
  • You will be prompted with a dialogue box of settings. Select  the “High Quality Print” preset. 
  • Under “Marks and Bleeds” check the box ‘Crop Marks’. Check the “Use Document Bleed Settings” box to include the Bleed Area you defined during the setup of your file. In case you haven’t done this during the setup, make sure to check the minimum size of the Bleed Area for your type of document.
  • Click “Export”.

Now you have your PDF file ready, it's time to upload it. Head over to the type of business card you have chosen, for example, a Silk Matte Business Card , and set your preferences regarding Stock Thickness, Printing Process, Color, Coating, Size, Quantity, Corners, and your time frame of choice.

Upload both sizes and place your order. Now it’s time for our Prepress Team to review your files and if there’s anything that needs to be changed regarding the technical settings you’ll hear this from them. So no worries, they’ll be there for you to help you out getting your business cards exactly how you want them to be.

You did it! Now it’s time to sit back and wait for the delivery to come in.

Create your own custom business cards

Business cards may be small, but they make a big impression. A well-designed card shows that you care about the details and are willing to go the extra mile. Everything from the design, to the size, to the paper stock and special finishing, works to show your customers you are focused on quality.

When it comes to the technical side of setting up your document and exporting it, remember to focus on the previous points to avoid any flaws in your prints after production. Every cutting machine, even the amazing ones, have small margins of which the trim can slightly move during the cutting process. This can affect the elements on the inside and outside of your business card file. When set up correctly in your design program, this small margin will be accounted for in the safety line of your business card export.

Want to have a checklist to help you whenever exporting files for print? We created this Quick Checklist for Exporting Your Print-Ready files to make sure your exported file is set up correctly. We even made a PDF for you to print and keep around your desk for future reference.

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8 Business Card Etiquette Tips to Make a Top Impression

business-card-etiquette

Going to a networking event armed with a set of brand new business cards and handing them out may seem very straightforward – and in some cases, it is. But there are some unwritten rules when it comes to exchanging business cards .  Unfortunately, business card etiquette is often trivialized or just completely ignored by many which can often lead to missed opportunities. 

Keep reading to see a list of the most crucial business card rules which you should be following (and some country-specific rules at the end).

Common Business Card Etiquette

1. don’t get caught empty-handed.

This is probably the single most important business card etiquette tip to remember as it alone dictates whether everything will go acc ordingly or not.   

Forgetting to bring your business cards is a mistake that you should never do as it leads to some very awkward  and disastrous moments . For example,  imagine saying “I for got them at the office ” when a client asks for a business card  –  total failure .  Worst yet, imagine reaching for your business cards then realizing you forgot them. How would that look in front of your client? Definitely not good.  

Aside from this, always having your business cards with you would benefit not only you but your potential clients. It would make communication a lot smoother  and will do away with any unnecessary back and  forth .  

business-card-empty-handed

2. Handle with Care

Business cards should always be kept in pristine condition  as they are a direct reflection of their owner .  Handing out clean and well-kept business cards to potential clients helps create a positive image of not just the person, but also the company th ey represent. In addition to this, it shows that the owner of the business card is tidy and responsible  which will help in having any client trust them.

If nothing else, no one would want to disappoint their clients by handing them a business card in poor condition.  Keeping them in a container specifically designed for business cards  away from moisture or heat  is always  a good idea.

Another important thing to remember is to avoid writing on any business card unless completely necessary (unless they are appointment cards). And if you must write on a business card , it is best to do so away from your client and not in front of them. It can be viewed as  unprofessional and maybe even be taken as an insult.  

business-card-holder

3. Always Have Them at The Ready

Having your business cards with you at all times is  just the first step. Keeping them in  “strategic” places on yourself goes above and beyond that.  

Always keep your business cards in places that are easy to access and require minimal e ffort  to bring out . These include jacket   breast/chest pocket s ,  shirt pocket s,  briefcases, handbags/purses, etc. Basically, the goal is to save time for you and your (potential) client  and to eliminate any unnecessary actions.   

Not only that, but it also makes the owner of the business card appear well-prepared and professional. It  can even make men appear suave or women elegant  in front of their clients. This will no doubt impress just about anyone and will leav e a great impression. Who wouldn’t want that?

business-cards-have-them-ready

4. Be Picky When Handing Them Out

Although business cards are made to be handed out, that doesn’t mean they should be blindly given to just anybody .  Unlike fliers that are made to be given out to everybody, business cards require a more selective approach. The main goal  for handing out business cards is to get guaranteed opportunities whether directly or indirectly.

It’s important to keep in mind that any well-made business card is an investment and is therefore not “cheap”. This means that haphazardly giving them out may cost more than originally intended  and can give a client the wrong idea ( that the card and their time are not worth much ) .  However, if it is given to  the right  person , it can easily turn that initial investment into profit while also making that person feel valued .  Thus, being smart with the distribution of business cards is  essential . Think of your ROI.

5. Always Face Up

When handing out business cards, the side with text should always be facing up.  This makes it easier for the client to take the card and look at it without having to flip it over first. Not only that, it shows them that they are indeed being h anded a business card and not just some piece of cardboard . 

Furthermore, p resenting a business card face up is also a sign of respect and will be greatly appreciated  by  the client.

business-cards-face-up

6.  When to Ask and When to Give

Business cards were created to be handed out to  (potential) clients as a way of establishing a line of communication. However, one cannot simply just give business cards  without a care in the world. There are certain “procedures” that need to be followed for the exchange to go smoothly .  

A business card should not be imposed on anybody. This may send the wrong message to your potential client and could lead them to think that you’re pushy. Any business card must be given in a manner  that is comfortable for both parties.  So, if a client shows interest in the service offered, then handing them a business card is only natural.  

Next, a void asking for a  person’s  business card, at least  not  initially.  Most of the time, any person who advertises their services will provide a business card .  But there are cases when they forget to give their business card,  this  mak es  asking for one the right move.  

And of course, under no circumstance should anyone ask for a business card from a superior or a colleague with whom one works closely. This may come as an insult as one should know who they are and how to contact them  even  without the business card .  

business-meeting-handshake

7. Let Them Know Why You’re Giving Them the Business Card

It is important to clarify why business card s   are  being given to avoid any confusion and misinterpretation . This also expounds on the previous  point about not imposing  them  on any person. By letting them know why they are being handed a business card, it helps disperse any feeling of obligation when re ceiving it.   

Of course, this is just one part of the equation. The next part is how to go about telling them. Lines like “ if you ever need  our services, please feel free to contact us ” can help ease a   potential client  of any discomfort they may feel about the exchange. It also places them in a position of power, so to speak. It gives them the  choice   of using your services which is something any client would feel great about.  

business-people-talking

8.  Don’t Just Take It, Read It  

Upon receiving a business card, it’s polite to give it a “ quick ” look. This simple act shows that you’re placing importance on th e business card  which can greatly impact any and all future interactions. No one wants to see something they offer given the “ whatever ” treatment.  That would be discouraging and downright insulting.  

It is also a good idea to notice elements of the business card and compliment them.  These business cards were created with much time and effort, and noticing  even the smallest details  can be a reward in itself. And who knows, this small gesture  may even start a great relationship between both parties   which is always favorable.  

what-information-to-include-on-business-cards

The Not-So-Common Etiquette (Per Country)

Now that the common business card etiquette has been covered , it’s time to go to more country-specific etiquette  that everyone should be aware of. Most of the things discussed above still apply but some of them might be different depending on which country is involved.  

Normally, a business card is handed directly to the intended person. However, in the case of France, it is to be handed to their receptionist  (or secretary) before the official meeting. This is to facilitate a smoother exchange between individuals  and to ensure that the business card is received accordingly later on. In addition to this, try to stick to (strictly) business and be professional at all times. Being very detailed in your discussions is also ideal.  

france-flag

In Russia, including a Russian translation is very advantageous. It gives the impression that one is eager to work with their client.  Also, it is important to keep in mind  that  Russians  are quite formal when it comes to business so it would be best to lean towards formality in most cases. They prefer to be very direct when it comes to communication, so be prepared.  

russia-flag

United Kingdom

Informal business card exchanges are fairly common in the UK. S o generally, you don’t need to worry about any  preset rituals .  Furthermore,  one can keep a received business card in a pocket without being seen as unprofessional.  However, do take note that business cards are rarely used in personal situations and should only be given out for business purposes.  

uk-flag

Business card exchanges are usually done upon initial meet without considering any formal rituals.  They are also mainly handed out for business purposes and nothing else, so keep that in mind. As a side note, not being given a business card may simply mean that one does not have one. Also,  Australians are quite direct and straight to the point when it comes to business ,  so for them to not study  a business card  should not be taken as an insult.

australia-flag

Having a Portuguese translation for a business card becomes very handy as it will be much appreciated by any Brazilian client. It is also important to keep in mind that they will more likely stand close to you and be inclined to use physical contact when in discussion. This is their way of  building trust and closeness.   

brazil-flag

United States of America

It is common to have informal business card exchanges in the USA similar to the UK. This usually starts off with some small talk before focusing on business . It is important to remember that the pace at which the exchange occurs will differ depending on what state it takes place. Generally,  time is valuable in busy cities so being direct is often preferred.

usa-flag

Formality is quite important when exchanging business cards with Chinese. Both giving and receiving a business card should be done with both hands. The card s should also always be in pristine condition which  is  viewed as a sign of respect. Unlike other count ries, it’s best to present your card first before asking for a client’s card. Once received, it is a common courtesy to study a card for a moment before putting it away.  

china-flag

Japan probably has the most formal (and respectful) business card exchanges of any country.  Bowing is the most common greeting and there are cases whe n it is also part of a business card exchange. Giving and receiving a card is done with both hands, and the card should be in excellent condition. It is also important to note that business card exchanges are an essential part of Japanese business  etiquette. It is part of all other social interactions including personal ones.  

japan-flag

Including a Hindi translation for one’s business card is  always welcome in India,  but not necessary .  The hand ing of a business card is always done with one’s right hand due to a cultural view of one’s left hand being seen as unclean. In fact, this is true when handing out anything so always keep that in mi nd. In addition to this, the word “no” is seen as impolite.  Thus, it is   common to see or hear someone being unsure of something.  

india-flag

United Arab Emirates

Business cards are always exchanged with one’s right hand for both giving and receiving. Using one’s left hand is seen as disrespectful so avoid doing so. It is also best to have an Arabic translation for your business cards .  Also, don’t get offended if they answer calls or text during the exchange as this normal.

uae-flag

It’s easy to dismiss business card etiquette as being “non-essential” .  Many may even completely forego it  in favor of other steps and procedures.  H owever,  it is always wise to practice them despite how simple and obvious they  may be .  Every step, regardless of how small, can greatly contribute to creating and establishing a great business relationship.  

Furthermore, great first impressions can often dictate  whether a business proposal will succeed or not.   It also shows that one values not only their clients and their practices but also themselves as well as who and what they represent. That  gives any potential client the assurance that they are in good hands.  

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Sand+stone business card design, the good grocer business card design, totup business card design, designing your business cards.

Whether you’re a total beginner or a creative professional, we have design options to help you create your own Business Card.

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Business Cards – Design inspiration

The MOO community is creative, inventive and more than a little bit brilliant. Head on over for creative Business Card designs, inspiring stories and tips to grow your business.

Business Card size and dimension guide

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Business Card etiquette around the world

An improperly presented Business Card can doom an international meeting before it begins. Read our top Business Card etiquette tips for success.

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FAQs - Business Cards

How soon can i get my business cards delivered.

We like to print business cards fast at MOO, but shipping speed will depend on the paper and options you choose for your cards. It can be as fast as 2 days, with Next-Day delivery available for various options if you order before 2pm (EST) Mon-Fri

What sizes of Business Cards do you offer?

We offer the following Business Card sizes:

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We also offer High Gloss cards, on Super paper but with a similar finish to Gloss and Cotton cards, which are uncoated and more textured than matte options.

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If you're wondering what to put on your Business Card, simply pick one of our  Business Card design templates  and customize the placeholder copy with your information. You can add your own logo and images, and even a catchy tagline!

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Printfinity means you can print a different design on the back of every card in a pack at no extra cost. That's up to 50 designs in each pack, so you can show the many (many) sides of your business.

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Your Guide to Author Business Cards. Design Successful Cards in 4 Quick Steps

guide to author business cards

Author business cards in the digital age? Yes, writers create business cards to simplify communication with their publishers and readers. 

Think about a conference or book-related event where you wish to connect with someone and ensure a way of contacting you in the future. Business cards are an excellent option.

Plus, author business cards can be a key ingredient when building an appealing author brand .

Creating an eye-catching author business card may raise a few questions. Are they efficient? Will they reflect one's style? 

This comprehensible guide goes over all the tips to know for creating the right author business card. 

Let's get started.

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A. Why Do Writers Need Author Business Cards?

With the ever-growing competition in the writing world, attracting the attention of potential readers can be challenging. Promotion through social media has been a successful way to express yourself.

Nevertheless, when a massive selection of books is in front of the reading community, you want to seize every opportunity to leave a mark on people's memory.

This is where an author's business cards come into play. They should reflect your personality, creativity, and your brand.

Consider author business cards as physical advertisements for your books and yourself as an author. 

Actively using these printed marketing materials (because, ultimately, this is what they are) help you achieve the most crucial goal of promoting yourself as a writer, i.e., simplifying book distribution and building professional relationships. This is important stuff for your writing career .

More often than not, cards become relevant at various conferences as a way to get noticed by your target audience and well-known retailers and publishers.

Creating an effective author business card design may be a bit demanding since writers should create something that reflects them. 

Let's see what you should include in it.

B. How to Create an Author Business Card?

how to create an author business card

There are a few basic things to know when designing author cards that help, not harm.

1. Pick a design that suits you

Authors can go for a minimalist or traditional designs that match their author brand. When you make your design, your name (or pen name) and email, should be in your brand colors and fonts.

If you’re not sure how to choose, you can’t go wrong with something classic. We go over the tricks to know in creating a solid card as a strategic item for your self-publishing promotion . 

1.1. New tech

New technologies can make our lives easier and sometimes even more exciting. This goes for business cards too. 

Here's an example.

Including a QR code on your card can make all the difference with printed products. A QR code gets users to your site in a matter of seconds.

All you need is the appropriate QR code generator and follow the instructions to set it up. Don't forget to list your official website or one of your most active social media author page s .

1.2. Magnets

Magnets have not lost their relevance; many still adore them as a way to decorate their fridge doors. Why not have readers display your info where they can see it? 

1.3. Bookmark design 

You can turn your writer's business card into a bookmark. After all, this is probably the best way a reader can use your printed material. 

Another great feature of a bookmark-styled author card is that it gives you enough space to create an excellent design and include more information about yourself. 

bookmark author business card

Image source

1.4. Non-traditional shapes

Rectangular shapes are a classic for business cards, but even here. Go ahead and experiment. You can create an author card in the form of a book, square, or whatever shape you find relevant to your industry. 

However, this can be a bit risky as non-standard-shaped cards may not fit into wallets. Do consider the size of these cards.

2. Add your information

W hat to put on your author business cards? This can be a hard nut to crack, since a business card requires a thorough selection of information to include.

2.1. Name and title

This seems simple enough. Let's clarify some aspects.

First, decide which name to put down on the author business card. Do you write under your real name? Or do you have a pen name by which your readers recognize you?

If your audience and potential readers may not know your real name, and you already have a recognizable pseudonym, put the recognizable name on your author's business card. 

Most writers who write under pseudonyms create two types of business cards. The first one is under their alias, and it's for their readers and the writing community. The second one has their real name, used for business and legal purposes.

Why not do two? Be ready for any circumstances, whether meeting with fans or business partners.

2.2. Contact information

The purpose of any business card is to provide the necessary information to anyone who wishes to contact you. But you need to know what exactly to put on the card.

So, let's focus on four types of data to include on your author business cards:

  • Phone number . To avoid pushy fans and unpleasant situations, get a contact number only for business purposes. Protect your boundaries and don’t provide your personal number.
  • Email address . Like the phone number situation, don’t use your personal email and rather create a business email address .
  • Your author website . This is where the reader can get all the information about yourself and get to know about you and your books better. A professional website helps boost your credibility, too.
  • Icons that indicate you're present on social networks and your handles . Most people have a profile on one or more social networks. Social media is a fantastic way to stay connected with your audience. For example, you can create a separate Facebook author page and mention it on the card.
  • Tagline . This one is optional, but if you have enough space to add it, it can help your brand identity as an author. 

What information not to add

There is no concrete list of items of what not to place. But we recommend sticking to this time-tested advice: keep it simple. A business card should be equally relevant today as in five or ten years. It's not so much about the design; it's about the content.

You want your card to stand the test of time.

Try not to pile too much information on a business card. Strive for eye-pleasing balance. When choosing a design for your author card, think about the white space principle: leave enough room between the card's elements. Keep things clear and visible.

3. Choose the right fonts

A business card is not a book. Still, its fonts are no less important. The style of a few lines can tell people about you as a writer and appeal to your potential readers. 

Using a standard horror font would be wrong if you're a children's book writer. Your font should be relevant to you as an author.

Think about how you want your cards to look, and the design process will be much easier. Keep in mind to choose the right typography that makes the text as legible and easy to read as possible.

Focus on three categories:

Most often, writers use a font size of 8 pts, to maintain readability. Though, all your text doesn’t have to be the same size. We recommend having the essential elements such as your name in larger sizes. And remember to leave space around each business card component. You don't have to fill the entire room.

3.2. Font type

Each font brings personality to a business card, making it unique. When creating an author's card, it is vital to choose a font that matches your brand style and reflects your personality.

Try choosing a font among these five font categories:

  • Serif fonts

These are timeless and elegant fonts, but you have to pick the right one since serifs can be hard to read in smaller sizes. The presence of serifs adds elegance and sophistication to the text, which is perfect for a romance writer.

  • Sans-serif fonts

These are a forever versatile and legible category of fonts, no matter where you use them. A sans-serif font speaks of rigor and objectivity, typical in science fiction works.

  • Script fonts

These give a feeling of familiarity since they look like handwritten letters. However, these could be harder to read in smaller sizes. The script font has creativity and expressiveness, quite a match for those who write humorous and funny content.

  • Monospaced fonts

These keep everything clean with a typewriter text kind of vibe. A monospaced font goes excellent with science and history genres.

  • Display fonts

These are great for making a statement, perfect for titles and names on the author cards.

When picking your font(s), don't neglect their commercial descriptions. You can find information about how legible specific fonts look in large or small sizes. And this is because some fonts that look amazing in small sizes become less attractive in large sizes, and vice versa.

If you have an author's brand, you probably have several colors that you use on the website, logo, and social media posts. You don't want to lose your branding, so use the same colors to design your business card. To keep your text readable and visible, choose a different color for the background, not a similar one. Experiment for your most desired results

Look into the fonts specific to the literary genre you are working in. The range of options is extensive enough for you to find something suitable.

Here is an example of an author business card that kept it witchy.

author business card example

4. Choose the right picture for your author's business card

Let’s say you’ve got all the necessary information and texts ready, and now you want to add a picture. A task that seems easy at first glance may give you a headache.

And even if the picture itself is not bad and fits into the general concept, it may not create the right impression.

Let's see what you can do.

To avoid potential problems, use these tips to choose the right picture for your business card. 

  • Create a stylistic match for your books . The most important aspect here is to use a picture that showcases your activity as a writer. For example, an illustration of a cartoon character might be very appropriate if you're writing for younger readers.
  • The image size plays a significant role. After finding your desired image, you must correctly scale it. Here's the catch: you can't scale all the pictures because they may lose their quality. So pay attention to that when you're in the searching phase. Otherwise, you may have to deal with blurry and low-quality material. Choose sizes where the picture is visible but do not take up most of the business card. 20-25% of the total area is optimal.
  • Using a book cover has its pitfalls. Taking pride in your published books is excellent, but in the context of a business card, the cover takes up too much space and may distract your readers from the main idea. 

You may wonder what kind of pictures you can use. 

Well, some writers place their headshots on business cards. If you choose this option, you should use only professional, high-quality photos that look nice and sharp on the card.

Here are some other options:

  • Stock images from specialized sites.
  • Photos that illustrate your writing genre.
  • Your author logo.
  • Attractive icons or abstract images.

Let's look at some author business card sample s :

author business card

Image source  

5. Add a QR Code to your business card

Most business cards get thrown away or are lost, so adding a QR Code linked with your vCard makes it easy for users to save all your contact information to their phone. A VCard QR Code is a type of QR Code that contains your contact details, such as your email, phone number, social media links, etc.

Here are its benefits:

  • Convenience: QR Codes allow people to easily access your contact information, website, or other relevant information by simply scanning the code with their mobile device. This eliminates their need to type in a URL or manually search for you online.
  • Increased Information Sharing: Business cards are limited in space, but a QR Code can link to a whole webpage or online profile, allowing you to share more information about yourself, your business, or your work.
  • Reduced Errors: Typing in contact information from a business card can lead to errors. By using a QR Code, you can ensure that your information is saved accurately.
  • Sustainability: If you want to change some information on your business card, you do not have to print it again if you add a dynamic QR Code. You can edit the content linking to the QR Code with updated information. This can help you save on reprinting costs.
  • Multimedia Content: QR Codes can link to more than just text. You can include videos, social media profiles, or other multimedia content to help you stand out and make a lasting impression.

To add a QR Code to your business, you need to create a QR Code first. You can use a customizable and dynamic QR Code generator tool like Uniqode. Uniqode is the highest-rated QR Code generator on G2 and is trusted by top companies like Nestle, Amazon, etc.

C. Best Business Card Printing Marketplaces

Now that you know how an author business card should look, it's time to talk about printing places. Here are the five best printing services to know.

This service provides its customers with the most affordable prices and discounts. This is one of the best options when you need to create printed self-publishing promotions at the initial stage of your author's development.

PsPrint products will please with text legibility, high image quality, and a good assortment of tools for the design process.

If the price of developing cards doesn't really matter to you and the main focus is obtaining a luxurious end product, Moo business cards are what you need. The company has established itself as a manufacturer of premium quality goods on the verge of luxury. For example, you can find various gloss and foil options for a more attractive exterior finish.

3. Elite Flyers

The balance of price and quality is often essential to writers. This company offers you both. With Elite Flyers, you can print business cards that have small details and fonts. They offer access to Pixabay for stock images and individual setting options. Most top-end cards will surprise you with their availability. 

4. Vistaprint

This company provides high-quality and professional execution of its products. Vistaprint business card services also shine when it comes to affordability. Even under a tight budget, you can print economy business cards. Besides, it will be a practical solution for mass distribution.

5. Jukebox Print

Jukebox Print has built a reputation for producing business cards of unparalleled quality that are sharp, readable, and color-accurate. The company offers an easy-to-use authoring tool and a wide range of settings to create authentic custom business cards. 

D. Design Your Author Business Card for Free

To simplify the task and find the right inspiration, writers often use free author business card templates. Among the available options, Canva business cards are one of the most preferred picks among authors..

Canva gives users access to a gallery of illustrations, vectors, and more. You can really personalize designs in the easiest ways. Thanks to a vast selection of ready-made layouts, you can find compelling examples, regardless of the genre you write in. Then, you can customize the selected template using the online editor to fit your idea .

The undoubted advantage of this service is the easy-to-use editor, which ensures a high speed of work.

Once you've finished creating your business card, you can download it as an image or PDF file. Also, Canva Print provides a business card printing service, which you can take advantage of to get your cards printed in no time.

The professional development of a writer and any author book promotion can easily involve business cards. 

Positioning your author's brand can help promote your services to the readers' community. With an original and thoughtful business card, win over and meet your future readers and collaborators.

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News Releases Category | March 28, 2024

Hilton and American Express Introduce Enhanced Hilton Honors American Express Business Card with Rewards and Benefits to Help Business Owners Elevate Their Travel

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Hilton Honors American Express Business Card

MCLEAN, Va. & NEW YORK – Today, Hilton (NYSE: HLT) and American Express (NYSE: AXP) introduced the enhanced Hilton Honors American Express Business Card , featuring new benefits and up to $240 each year in annual statement credits on eligible Hilton purchases, along with a simplified rewards structure to earn Hilton Honors Bonus Points wherever Card Members spend. The updated Card enables Card Members to use their business purchases to fuel future Hilton stays, all with the powerful backing of American Express.

“At Hilton, we understand the importance of small and medium-sized businesses and are committed to providing unique offerings for business owners and travelers,” said Mark Weinstein, chief marketing officer, Hilton. “Together with American Express, we’re proud to unveil the newly-refreshed Hilton Honors American Express Business Card, that makes Card Members’ Hilton stays especially rewarding. Our Card benefits can elevate business owners’ travel experiences – the accelerated points earned can be redeemed for work trips or unforgettable dream getaways.”

Hilton Honors American Express Business Card

“American Express and Hilton have partnered for over 70 years to provide elevated service and benefits for our business customers,” said Eva Reda, executive vice president, Global Commercial Services Products at American Express. “Business owners have challenging, around-the-clock jobs, and they need rewards that can be used for business trips to meet with clients, suppliers, or team members – or that can be used for personal trips to recharge and find new inspiration. The enhanced Hilton Honors American Express Business Card is designed to help Card Members balance work and life, rewarding business owners across both.”

Rewarding, Flexible Benefits for Everyday Business Spend and Elevated Travel

Hilton Honors American Express Business Card

Now with a sleek metal design, the newly enhanced Hilton Honors American Express Business Card provides accelerated ways for Card Members to earn rewards, an important need particularly for small businesses. 

  • Earn 12X Hilton Honors Bonus Points for each dollar of eligible purchases charged on your Hilton Honors Business Card directly with a hotel or resort within the Hilton portfolio
  • (NEW) Earn 5X Hilton Honors Bonus Points on other purchases made using the Card on the first $100,000 in purchases each calendar year, 3X Points thereafter
  • (NEW) Earn up to $240 back each year on eligible Hilton purchases made on your Card, with up to $60 in statement credits per quarter
  • (NEW) Complimentary National Car Rental® Emerald Club Executive® status. Enrollment in the complimentary Emerald Club ® program is required. Terms apply. 
  • Enjoy Complimentary Hilton Honors Gold status, with perks like an 80% Bonus on Base Points you earn on every stay, space-available room upgrades at select properties, and more
  • Upgrade to Hilton Honors Diamond status through the end of the next calendar year by spending $40,000 on eligible purchases on your Card in a calendar year to enjoy benefits like a 100% Bonus on Base Points you earn on every stay, premium Wi-Fi at select properties, and more

In addition to these benefits, the Hilton Honors American Express Business Card offers a number of built-in features that help small businesses seamlessly manage their accounts. Employee Cards can also be added with no annual membership fee.

With these new benefits, the Hilton Honors American Express Business Card will have an annual fee of $195 starting March 28, 2024. New Card Members can take advantage of a limited time welcome offer valid from March 28 – June 5, 2024, to earn 175,000 Hilton Honors Bonus Points after spending $8,000 in eligible purchases on their new Card in their first six months of Card Membership. Terms apply .

The enhanced Hilton Honors American Express Business Card follows the recently enhanced Hilton Honors American Express Surpass ® and Aspire Cards , announced in October 2023 to consumer Card Members. 

For more information, including terms and conditions, about the Hilton Honors American Express Business Card, visit here .

Media Contacts

About hilton.

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free  Hilton Honors app , guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit  stories.hilton.com  for more information, and connect with Hilton on  Facebook , Twitter ,  LinkedIn ,  Instagram  and  YouTube . 

About Hilton Honors

Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising nearly 7,500 properties in 126 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading  Hilton Honors app , where members can check in, choose and access their room using Digital Key. Hilton Honors offers its more than 180 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards . Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com . Learn more about Hilton Honors at  stories.hilton.com/hiltonhonors , and follow Hilton Honors on Facebook , Twitter and Instagram . 

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at  americanexpress.com  and connect with us on  facebook.com/americanexpress ,  instagram.com/americanexpress ,  threads.net/@americanexpress ,  tiktok.com/@americanexpress ,   linkedin.com/company/american-express ,  twitter.com/americanexpress , and  youtube.com/americanexpress .  Key links to products, services and corporate responsibility information:  personal cards ,  business cards and services ,  travel services ,  gift cards ,  prepaid cards ,  merchant services ,  Accertify ,  Business Blueprint ,  Resy ,  corporate card ,  business travel ,  diversity and inclusion ,  c o rporate responsibility  and  Environmental, Social, and Governance reports .  

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Business Credit Cards With the Best Sign-Up Bonuses of April 2024

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Bonus category cash back

Ink Business Cash® Credit Card

on Chase's website

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Bank of America® Business Advantage Unlimited Cash Rewards Mastercard® credit card

on Bank of America's website

  • High cash back rate
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  • This offer may not be available if you leave this page or visit our website. You can take advantage of this offer when you apply now.

Intro 0% APR period

U.S. Bank Business Triple Cash Rewards World Elite Mastercard®

on US Bank's website

Rates & Fees

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View Rates & Fees

Travel points

Ink Business Preferred® Credit Card

  • Bonus categories
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  • Earn 100k bonus points after you spend $8,000 on purchases in the first 3 months from account opening. That's $1,000 cash back or $1,250 toward travel when redeemed through Chase Travel℠
  • Earn 3 points per $1 on the first $150,000 spent on travel and select business categories each account anniversary year. Earn 1 point per $1 on all other purchases
  • Round-the-clock monitoring for unusual credit card purchases
  • Redeem points for cash back, gift cards, travel and more - your points don't expire as long as your account is open
  • Points are worth 25% more when you redeem for travel through Chase Travel℠
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Airline business card bonus offer

Southwest® Rapid Rewards® Performance Business Credit Card

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Amazon shoppers

Amazon Business Prime American Express Card

on American Express' website

  • No foreign transaction fees
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NerdWallet's editorial picks: Business credit cards with best sign-up bonuses

Ihg one rewards premier business credit card, gm business mastercard, other business credit card welcome offers, cash-back business credit cards with welcome offers.

  • Ink Business Premier® Credit Card : Earn $1,000 bonus cash back after you spend $10,000 on purchases in the first 3 months from account opening.
  • The American Express Blue Business Cash™ Card : Earn a $250 statement credit after you make $3,000 in purchases on your Card in your first 3 months. Terms Apply.
  • Capital on Tap Business Credit Card : Earn $200 cashback when you spend $15,000 in the first 3 months.

Travel business credit cards with welcome offers

  • The Business Platinum Card® from American Express : Earn 120,000 Membership Rewards® points after you spend $15,000 on eligible purchases with the Business Platinum Card within the first 3 months of Card Membership. Terms Apply.
  • U.S. Bank Business Altitude™ Connect World Elite Mastercard® : Limited Time Offer: Earn 60,000 bonus points, worth $600 if you spend $6,000 on the Account Owner's card in the first 180 days from account opening.
  • Southwest® Rapid Rewards® Performance Business Credit Card : Earn 80,000 points after you spend $5,000 on purchases in the first 3 months from account opening.
  • World of Hyatt Business Credit Card : Earn 80,000 points after you spend $5,000 on purchases in the first 3 months from account opening.

What is a business credit card sign-up bonus?

How do business credit card welcome offers compare with personal cards, ink business unlimited® credit card vs. chase freedom unlimited®, ink business preferred® credit card vs. chase sapphire preferred® card, capital one® spark® miles select for business vs. capital one quicksilver cash rewards credit card, why are business card bonuses typically higher, how to compare business credit card bonuses.

  • Required spending amount / bonus amount
  • Card A: 4,000 / 350 = 11.4
  • Card B: 3,000 / 250 = 12   

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Hilton Honors American Express business card unveils new profile, plumps up annual fee

Carissa Rawson

Allie Johnson

Allie Johnson

“Verified by an expert” means that this article has been thoroughly reviewed and evaluated for accuracy.

Grace Pilling

Grace Pilling

Updated 2:01 p.m. UTC March 28, 2024

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Featured Image

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Call it a makeunder. American Express has been tinkering with its Hilton cobranded card lineup, and the issuer’s latest endeavor revamps The Hilton Honors American Express Business Card * The information for the The Hilton Honors American Express Business Card has been collected independently by Blueprint. The card details on this page have not been reviewed or provided by the card issuer. (terms apply). In exchange for adding some new benefits, statement credits and an increased annual fee, the card is also losing some popular perks including Priority Pass access and free night awards. Let’s take a deeper look at what’s changing. 

All information about The Hilton Honors American Express Business Card has been collected independently by Blueprint.

What’s changing

The Hilton Honors American Express Business Card is a mid-tier business card that, in the past, offered limited benefits for its $95 annual fee. Now, the fee is increasing to $195 per year.

The higher cost brings new perks, including up to $240 a year in statement credits. 

Benefits of the card now include:

  • 12 Hilton Honors points per $1 on eligible purchases at hotels or resorts in the Hilton Portfolio, 5 points per $1 on the first $100,000 in other purchases made with the card each calendar year, then 3 points per $1 thereafter.
  • Earn up to $240 per year in eligible Hilton purchases; up to $60 in statement credits per quarter (a new perk).
  • Complimentary National Car Rental Emerald Club Executive Status (a new benefit, enrollment required, terms apply).
  • Complimentary Hilton Honors Gold elite status.
  • Upgrade to Hilton Honors Diamond status after spending $40,000 on your card in a calendar year. 

Note: Enrollment is required for select benefits. 

However, not all the changes to the Hilton Honors American Express Business Card are positive. 

Like American Express did earlier this year with the personal Hilton cards it offers, it has opted to remove Priority Pass access for the Hilton Honors American Express Business Card. This means new cardholders will no longer get 10 complimentary Priority Pass visits per year. 

For those who already hold the card and received the 10 Priority Pass visits, a Hilton rep confirmed that effective either July 1, 2024, or April 1, 2025, Priority Pass Select memberships will be canceled, depending on their original date of enrollment as set out below:

  • If you enrolled in the Priority Pass Select program on or before June 30, 2023, your Priority Pass membership will continue through June 30, 2024, and will be canceled as of July 1, 2024.
  • If you enrolled in the Priority Pass Select program between July 1, 2023, and June 30, 2024, your membership will continue through March 31, 2025, and will be canceled as of April 1, 2025.

Any unused lounge visits will be forfeited at the time of cancellation.

Amex is also doing away with the ability to earn up to two uncapped free night certificates after meeting tiered spending requirements in a calendar year. Since Hilton stays can cost $1,000 or more per night at some properties, these certificates offered immense value. 

Finally, the change to the earning rate may sound nice, but the card previously earned 6 points per $1 spent on eligible categories, including purchases at U.S. restaurants and U.S. gas stations as well as on flights booked directly with the airline or via Amex Travel, rental cars, shipping services and cell phone plans. 

This update caps the points earned each year while also eliminating specific bonus categories. For the most part, it’s a wash, since many other credit cards earn better bonuses on these spending categories. 

In addition to new benefits, the Hilton Honors American Express Business Card is also getting a new limited-time welcome offer: Earn 175,000 Hilton Honors points after spending $8,000 in eligible purchases in the first six months of card membership. Offer ends 6/5/24. 

Is the new version worth it?

The changes to the Hilton Honors American Express Business Card are in line with what American Express has been doing across the board. Sure, you’ll pay more in annual fees, but if you’re able to maximize the new statement credits, it’s easy to offset the cost. 

That said, the loss of Priority Pass is a blow, especially to travelers for whom 10 airport lounge visits per year was sufficient. Now, passengers will need to turn to other, more expensive, credit cards or pay out of pocket for lounge access. 

It’s also a shame that cardholders will no longer have the opportunity to earn two free night certificates after meeting annual spending thresholds. While not everyone was necessarily able to take advantage of this benefit, it offered significant value to those who did. 

Final verdict

The Hilton Honors American Express Business Card * The information for the The Hilton Honors American Express Business Card has been collected independently by Blueprint. The card details on this page have not been reviewed or provided by the card issuer. is seeing a refresh with new perks and an increased annual fee. Along with that, however, comes the loss of airport lounge access and the ability to earn two free night certificates each year. Still, for those who can take advantage of its statement credits, the Hilton Honors American Express Business Card is a worthwhile investment at a moderate cost.

*The information for the The Hilton Honors American Express Business Card has been collected independently by Blueprint. The card details on this page have not been reviewed or provided by the card issuer.

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Carissa Rawson

Carissa Rawson is a credit cards and award travel expert with nearly a decade of experience. You can find her work in a variety of publications, including Forbes Advisor, Business Insider, The Points Guy, Investopedia, and more. When she's not writing or editing, you can find her in your nearest airport lounge sipping a coffee before her next flight.

Allie is a journalist with a passion for money tips and advice. She's been writing about personal finance since the Great Recession for online publications such as Bankrate, CreditCards.com, MyWalletJoy and ValuePenguin. She's also written personal finance content for Discover, First Horizon Bank, The Hartford, Travelers and Synovus.

Grace Pilling is a deputy editor for credit cards at USA TODAY Blueprint. She believes credit cards are the ultimate choose-your-own-adventure tools of the financial world and gets excited about helping people discover the best credit card strategy for their unique goals. Prior to joining Blueprint, Grace worked on and led personal finance teams at Bankrate, CreditCards.com, MoneyUnder30 and MoneyGeek. She has a bachelor’s degree in English and writing and a diploma in editing and publishing.

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    MCLEAN, Va. & NEW YORK - Today, Hilton (NYSE: HLT) and American Express (NYSE: AXP) introduced the enhanced Hilton Honors American Express Business Card, featuring new benefits and up to $240 each year in annual statement credits on eligible Hilton purchases, along with a simplified rewards structure to earn Hilton Honors Bonus Points wherever Card Members spend.

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