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Your Guide to Writing a Business Plan

If you’re starting a new business, then you need an effective plan. Not only does this enable you to plan your company, but it also gives potential clients an insight into how your business works. A business plan is also vital if you want to attract investors or secure a loan from the bank. Drafting a business plan is a complex process, but it doesn’t have to be. This guide will ensure you create a definite plan to impress investors and clients.

When creating your business plan, there are some essential elements you must include. The Executive Summary provides a description of your business, and what you hope to achieve. People usually write at least one page, but leave their Executive Summary until last.

You’ll also need to detail what your business offers and define your target audience. This makes it easier for people to see whether your company has a chance of succeeding. The opportunity section is also an excellent way for you to see what competitors offer and how you can create a USP to stand out from the competition.

Appealing to Investors

Every business that wants growth and prosperity must ensure they promote themselves to potential investors. Business plans aren’t just about what the business is, but who is part of it too. Detail your current team members and explain what they bring to the company. Investors want to know they’re making a wise investment.

Your current finances and financial forecast are also essential aspects of your business plan. Look at your products, how much you’re selling them for and what kind of profit margin you expect to gain. It’s also vital you detail your outgoings and look at how various economic situations could affect your finances.

Writing a Winning Executive Summary

There are problems in every market, and a successful business solves that problem. If you can show how you’ll be able to offer solutions in your business plan, you’ll appeal to investors. Choose your target audience based on research and ensure you show your research. There are many ways to conduct market research including defining SOMs, SAMs and TAMs.

TAM stands for Total Available Market and comprises everyone you want your product to reach. Your Segmented Addressable Market (SAM) is a specific portion of the market you’ll target. This is important because it shows you’re able to direct your product at the right people and not just everyone. Your SOM (Share of the Market) is what you feel you’ll gain with your product.

How to Determine Pricing

Pricing your product is one of the most challenging things you’ll have to do. There are many things to consider, such as how much it’s worth and making sure you don’t charge unrealistically. Many new businesses believe undercharging is the best way to go, but doing this can undermine your company’s authority and cause fewer people to be interested in investing.

Market-based pricing involves looking at your competitors and evaluating their prices. Which company has the most customers? How does their pricing match others? These are all vital aspects you should consider. Remember, customers expect quality and a fair price, so make sure you combine the two.

Future Goals

Investors and banks want to know that you’ve considered what the future will hold for your company. When you write your business plan, be sure to take into account how you see the company growing, what you’ll do to ensure it thrives and that you understand the potential risks. Banks and investors want to know that you can build a business and are aware of the obstacles you’ll have to overcome.

Starting your own business doesn’t have to be difficult. If you ensure you produce a robust business plan, it can be an exciting process. Your business is part of your future, so start by outlining your goals and look forward to seeing results.

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Writing a business plan

Your business
Starting a business
Getting started

At Spencer Woods we can provide objective assistance with writing a business plan, based on our experience in helping start-ups in the York area. Here are some of the key aspects to consider...

Creating a business plan is one of the most important things you will do when starting up. It will help determine whether you gain funding from potential investors, and it will help you to clarify your business objectives and direction.

In this section we look at how to write an effective plan, the ingredients it should contain, and some of the common pitfalls to avoid.

Before you begin writing

Before you start writing a plan, you will need to consider what information you need to assemble, the initial decisions to be made, and the sales and marketing options open to you.

Assess the expertise and assistance you already have, and decide what additional help you will need to prepare your plan and harness your resources effectively. For example, you might need accountancy or marketing assistance.

Examine your business ideas critically and check these against your initial perception of the marketplace. Perform a 'SWOT' analysis on your business: look at its S trengths and W eaknesses, and consider the O pportunities open to you, and the T hreats you face.

The marketplace is the key to the success of your business. You should review the market for your goods or services, and the competition you face. Use market segmentation to identify potential customers, and market survey methods to characterise your customers and their needs.

Presentation

The length of the business plan will depend on individual circumstances, but it should be short enough to maintain the interest of any potential investor.

The presentation should be professional and clear, with graphics and charts where appropriate.

Essential ingredients

Your business plan should include:

Avoid some common pitfalls

Here are some business plan traps which you should be careful to avoid.

An ongoing process

Like keeping a 'To Do' list, writing a business plan is an ongoing process. Don't make the mistake of abandoning or forgetting about your business plan after you've presented it to investors. The plan should adapt to changes in your company, its market and the economy - and that means regular reviewing and updating.

Creating your plan will open your eyes to the realities of your business. Keeping it updated will help you stay on the right track.

Start-ups and established businesses in the York area looking for help with writing a business plan should contact Spencer Woods for more help and advice.

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The standards for communicating information have changed, and so should your business plan. Van York specializes in the next generation of business plan writing services that elevate your communication strategy.

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The Next Generation of Professional Business Plan Writers

Your business plan is your ultimate marketing tool. It defines your fundamental purpose as a company, your product offering and target market, as well as the future opportunities available to both you and your investors. Our business plan writing approach has two objectives: to effectively capture your business narrative, and to communicate that narrative using modern tactics that engage your audience. When your business plan is in the hands or device of a potential investor, it is competing with countless opportunities to engage with interesting content. We believe that championing your value proposition in a sophisticated and compelling way is the key to cut through the noise of competing content.

Business Plan Writing Services: Reinvented

Traditionally, business plans painted a black and white picture of your company, your goals and your finances. We take these same fundamental elements and pair them with visual content that enhances your story. A branded and visually-compelling document is a great way to define your market positioning and communicate your competitive edge. Likewise, branded content lends credibility to your business plan by showcasing your understanding of the target demographics, instilling investor confidence as a result.

Our business plan writers work with professional designers to ensure your story leaves a lasting impression with the audiences who matter most.

The information.

Our analysts compile comprehensive market research to convey relevant insights throughout your business plan, telling a credible and consistent story.

We strive to find creative and clever ways to illustrate key data and information, using infographics and data visualization as a mode of storytelling.

The Experience

We employ qualified analysts and professional graphic designers who join forces to create both an intelligent document and a memorable reading experience.

Our Business Plan Writers Deliver Top-Level Analysis Coupled with Engaging Visuals

We are firm believers that design should enhance credibility. While we use visuals to make our business plans look and feel like brochures, our business plan writers ensure that the executive-level content is a valuable resource for your finance managers, securities lawyers and more. We strongly believe that an effective business plan is one that helps streamline your corporate pursuits, with analysis supporting everything from your valuation report to your legal team’s due diligence process. Our first step is working with you to develop a strong business narrative that is supported by key market research and a solid business model. Brand elements and visuals are then used to transform your business plan into an engaging document.

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Our business plan writers have worked with dozens of different industries, from booming sectors such as cannabis and blockchain, to niche markets such as sports equipment and online gaming. We are passionate about identifying the nuances of each individual market and applying that expertise to our clients’ business plans and marketing materials. With market data acting as the backbone of our approach, our comprehensive industry analysis is used to strategically craft everything from your business narrative to your brand identity.

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Elements of A Business Plan - New York StartUP! 2023 Business Plan Competition

What is a Business Plan? The Business Plan is perhaps the most important document an entrepreneur can create. The Business Plan helps guide the direction of the company's first several years in business and gives potential investors an idea of the company structure, goals, and future plans. Companies at all levels of success create business plans. It is a working document that should be updated on a quarterly or yearly basis.

Deadline: Business Plans must be uploaded in PDF format to the competition site no later than 11:59 PM on May 31, 2022.

The following business plan template is adapted from Rhonda Abrams, Successful Business Plan .

The Business Center and other libraries have many other business planning resources which you should consult.

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Working together

for a stronger York

BUSINESS PLAN

2021–2026

www.theyorkbid.com

FOREWORD

As the first 5 year term draws to a close, I am pleased to say York BID has stayed

true to its initial business plan and has delivered against all of the key objectives. You

said you wanted safer, cleaner, more vibrant streets and the BID has delivered this

through Street Rangers, Street Cleansing, and Winter Lights along with a host of other

programmes highlighted in this document. Around £4 million has been raised and

put directly into programmes to benefit business. Impressively, the BID has levered a

further £1 million of external funding, something that would not have happened if the

BID was not deemed a credible delivery body.

Covid-19 has had a devasting impact on trade in York city centre, due to our strong

visitor market and the fact we have many retail, hospitality and leisure businesses. We

have lost some well-known brands which impacts our tight-knit business community.

However, the pandemic has highlighted issues that we already knew needed to change,

so we must take this opportunity to build back better, and in a sustainable way.

The BID Board will naturally continue to look at programmes that can specifically

help businesses in the Covid recovery (as it has during the past year), but a lot of the

strategy the BID had shaped pre-Covid is still relevant. For example, we have said

the city centre needs more people living in it; that it needs more green space for

people to dwell; and it needs large vacant units broken down into mixed use. The BID

is at the heart of all these discussions representing you, and with key developments

such as York Central and Castle Gateway given the green light, the city has reason to

look to the long term with ambition and optimism.

I would like to thank those businesses that have contributed to shaping this plan.

A vote for another 5 year term will unlock another £4m+ investment and allow the

programmes you want to continue to be shaped. A strong business

voice is needed now more than ever, so I hope we can look

forward to more shared success.

Michael Hjort | Chairman York BID

Director of York Food & Drink Festival / Owner of

Walmgate Ale House

2 | Business Plan 2021-2026

CONTENTS

4 Your BID

6 5 Years of Achievements

8 Key Statistics

10 Coronavirus Business Support

12 Consultation

14 Our Vision

15 Our 4 Programmes

26 The Ballot

27 What You Could Lose

28 The BID Area

30 The BID Levy & Finances

32 Governance

35 Partners

YOUR BID

York Business Improvement

District (BID) is an

independent organisation

working to deliver support and

success through partnership

with its members.

Through collaboration, creative initiatives and the

careful application of new technologies, York BID

will be at the forefront of the city’s recovery after

the coronavirus pandemic.

Covid-19 will have long-term effects on

consumer behaviour and industry-wide structural

changes are inevitable in all sectors. The BID will

work hard to create value for our members and

return the city to being a place of experiences and

excitement for both residents and visitors.

This plan for a second term has been developed

in consultation with our member community and

can be voted on by all businesses who are eligible

in the upcoming ballot.

I would like to thank our businesses for the

great engagement we have had over the

past 5 years. For me, a good BID is one that

listens and works with levy payers. Projects

such as York Fashion Week, Micklegate

Soap Box Race and Indie York are testament

to this. There are many business owners

who give up their free time to sit on

committees, or bodies such as the Retail

Forum, and it cannot be underestimated

how this helps with project delivery and

adds to the feeling of community in the city.

I would also like to thank my BID delivery

team, including the Street Rangers and

Cleaners. We are only small because we

believe that the majority of levy money

should be spent on projects to benefit

business, but I feel the team punches above

its weight when it comes

to delivery, with some

of the national

accolades and

awards won being

testament to that.

Andrew Lowson | Executive Director

Remember, it’s your BID. Be a part of it, get involved,

and help us to create a better city centre.

4 | Your BID

YOUR TEAM

Jo Little

Comms &

Engagement Lead

Carl Alsop

Operations Manager

Andrew Lowson

Executive Director

Chris Bush

Business Manager

Rachel Bean

Business Admin

Officer

5

Image Credit: Olivia Brabbs

5 YEARS OF

ACHIEVEMENTS

Our flagship Street

Rangers scheme

improving safety and reducing

small crime and ASB

Since its launch in April 2016, York BID has

delivered a wide variety of projects, services and

improvements for York city centre that have helped

to enhance the trading environment for over 1,000

levy paying businesses. Here is a selection of

achievements from the past 5 years.

Award-winning Winter

Lights scheme

Partnered

with CYC to

upgrade two city

centre car parks

to pay on exit

technology

Delivered

Summertime

floral displays

featuring over

100 separate

installations

Contemporary

new wayfinding

& signage

Street Cleaning service

operating 7 days a week to

keep the city looking its best

The removal

of the redundant

fountain and

toilet block on

Parliament Street

Trained over

100 employees

from local

businesses in

First Aid

Funded and supported

business-led initiatives

including Indie York, York Retail

Forum, and Trade Associations

3 successful

Restaurant Week

events worth

£250,000 for York’s

hospitality sector

Invested in vinyl

wraps to improve

the appearance of

vacant shops

Launched a Taxi

Marshals scheme for

Duncombe Place

A York Gift

Card scheme

accepted at

more than 300

businesses

Invested in Events

and Festivals bringing

people into the city

including Micklegate Run

Soapbox Challenge, York Ice

Trail, Bloom!, Yorkshire Day,

Wimbledon at Coppergate

and Fossgate Festival

Commissioned a new

trade waste scheme

with improved value for

money, collection times and

recycling opportunities

Commissioned

and supported

Street Art projects

5 Years of Achievements | 7

KEY STATISTICS

Invested over

£4 MILLION

into York city centre projects and

initiatives across a five-year term

Identified over

£156,000

of savings for businesses

on their bills and utilities

The York Winter

Lights Display consists

of over

160,000

LED bulbs, spanning

16km end-to-end

Over

£55,000

worth of spend locked into

York city centre via

York Gift Card

(as of Jan 2021)

Over £1 MILLION

of investment leveraged

from partners for city centre

development

Jet washed over

200,000

square metres of city centre

pavements, paths and snickleways

Rangers made

46,338

business visits

or engagements

Recovered

or deterred

£112,973

worth of stolen stock for

local businesses

33,152

public engagements

made/directions given

Prevented

or detained

4,552

cases of crime and

3,378

of anti-social behaviour

in York city centre

Cleaned up

16,700

reports of bio-waste

(human/animal/

food etc.)

17,127

city centre bins, benches

and alleyways cleaned

Removed over

1 MILLION

pieces of chewing gum from

city centre pavements

8 | Key Statistics

“

“Together with the support, work and

coordination of York BID, the Council

has been able to develop a stronger

relationship and understanding with city

centre businesses, something that has been

invaluable in our efforts to support local

businesses through the pandemic. It is this

strong partnership that has achieved over

£800K of CYC investment in business backed

projects, including the

recent wayfinding project,

and will drive our efforts

to build back better over

the coming months.”

Duncombe Place Winter Lights 2020

Image Credit: Alan Milner

Cllr Keith Aspden | Leader

City of York Council

“York BID has been an innovative force for

good since it launched in 2016. It has been

a catalyst for positive change. The need for

this catalyst is now greater than ever. Our

city has been hit hard by the pandemic. We

are a resilient business community, and I am

sure we will rise again. But the support and

direction of York BID will help us rise further

and faster than we could on our own.

As one of the largest employers in York, with

approaching 2,000 employees, we want our

home city to thrive. A thriving home city is

good for our business; good

for our people; and good for

the community in which we

live. York BID has, and can

continue, to help us thrive.”

Alistair McQueen | Aviva plc

CORONAVIRUS BUSINESS

SUPPORT

In response to challenges

posed by the Covid-19

outbreak and the resulting

national restrictions, York

BID and partners rolled out a

number of practical initiatives

to support businesses through

challenging times.

COLLEGE GREEN

POP-UP

College Green Pop-up was an ambitious

initiative to transform a green area

owned by York Minster into an outdoor

seating space to support hospitality

businesses in the Goodramgate area

after lockdown. A tipi-style tent was

erected, surrounded by tables and

chairs where the public could rest and

consume food and drink purchased

from nearby restaurants, cafes, pubs

and bars. The project was fully managed

for a 10 week period and received an

overwhelmingly positive response from

businesses and the public.

BUSINESS SUPPORT

From the outset of the pandemic, the BID

team focused their efforts on disseminating

relevant information and guidance to city centre

businesses. We assisted with a substantial number

of grant funding applications and proactively

contacted businesses to ask how we could

support them.

Out of understanding for business hardship

during the lockdown, the BID offered a 3 month

payment holiday to all its levy paying members (levy

payments would normally be due in April 2020).

STREET RANGER

PROPERTY CHECKS

Whilst the city centre was in lockdown, our Street

Rangers performed daily commercial property

checks to flag any potential issues whilst business

owners and staff were elsewhere. Over 200

businesses signed up for the service which will

continue during any further lockdowns.

CITY HOSTS

After spring

lockdown, our

City Hosts gave the

public confidence that

York city centre was open

and safe to visit. Hosts were stationed

in major footfall areas offering a

welcoming presence and helpful advice.

HAND SANITISER STATIONS

In the interest of promoting Covid

safety and cleanliness,

we strategically

placed 17 hand

sanitiser stations

across the city’s

main squares

and thoroughfares.

ADDITIONAL SIGNAGE

OUTDOOR SEATING SUPPORT

The BlD invested in temporary

signage in support of the extended

pedestrianised zones,

highlighting that

streets were

closed to

vehicles but

very much open

to the public.

We assisted many businesses in

applying to the local authority for

road closures, foot street

enhancments,

and pavement

cafe licences

to support the

business trading

environment.

Coronavirus Business Support | 11

CONSULTATION

York BID is dedicated to delivering projects and services that

businesses value, and that benefit both them and the local economy.

In preparation for the new BID term, we launched an extensive consultation process where city

centre businesses were invited to give feedback on existing BID services and to highlight their

priorities for the future. During September 2020, a hard copy of our consultation survey was

sent to all levy paying businesses by post as well as via targeted newsletters, social media, and

the BID website.

When asked ‘how valuable are York BID projects and services’ the

majority of businesses chose Street Rangers, Street Cleaning and

Winter Lights as the most valuable across the four programme areas.

YOUR PRIORITIES FOR BID TERM 2

Safety (Street Rangers, lobby for better policing of foot streets, work

with partners to reduce ASB)

Appearance (cleanliness, working with landlords/ agents to

improve vacant shops, floral displays)

Encouraging the experience economy (support events

programme, street art, family friendly, winter lights)

Representing the business community (support trade

associations, networking, input on city development)

Promoting the city to local audiences (using

smart data and targeted marketing)

Promote green initiatives (more recycling,

accessibility, green spaces/ pocket parks)

12 | Consultation

“We have worked very closely over recent

years on a number of successful projects

in the Minster Precinct, most recently

being the pop-up seating area in College

Green. York BID have been

fantastic to work with,

hugely professional and

bringing fresh ideas to

the city with many more

in the pipeline.”

Alex McCallion | Director of Works & Precinct

York Minster

“The York BID has made a huge difference

to businesses in the centre of York over

the past 5 years, especially during the

CV19 crisis. Their regular comms, advice,

money saving initiatives and events across

the city have made York a safer and more

enjoyable place to spend time, shop and

relax. This has attracted more visitors

and helped a range of

businesses through

these challenging times.

Thank you for all your

work so far.”

Phillip Thorn | Hiscox, UK

13

Image Credit: Karl Moran

OUR VISION

We believe that a clear vision

is vital for the future economic

prosperity of York. The BID will

build upon the success of its first

term but will also incorporate

new elements after feedback

from the business community,

working with partners to progress

the following strategic objectives:

Encourage an

accessible city centre

Encourage the

experience economy

Promote green

and sustainable intiatives

Be instrumental in

shaping a city centre

master plan in the context

of ‘evolving high streets’

Promote greater

integration between digital

and physical infrastructure

14 | Our Vision

OUR 4 PROGRAMMES

Based on the successes of the first 5 years and feedback we have

received from levy payers, the Board has chosen to keep the BID’s key

programmes consistent with those from the initial business plan. During

the new term, programmes will come under the following headings:

1

Appearance & Environment

3

Experience

2

Safe & Secure

4

Business Support

Your dedicated BID team will build upon the strong foundations and partnerships established over

the past 5 years. It is evident that businesses value tangible services that aid them in their day-to-day

activities, which we will endeavour to continue. We will strive to enhance the trading environment and

work to provide leadership and representation as we work towards economic recovery post-Covid-19.

There is no replacement body that will deliver the objectives,

projects and services outlined in this proposal.

Fossgate Festival 2018

Image Credit: Alice Little

Our 4 Programmes | 15

APPEARANCE &

ENVIRONMENT

Appearance and cleanliness

will continue to be a top

priority. York is a famously

beautiful city and we want

to ensure that its streets

and public spaces shine.

Wherever possible, the

BID will look to deliver

projects that enhance the

appearance of city spaces

and make them more

vibrant than ever before. We

also want to do more for the

environment by increasing

recycling and looking at

ways to reduce air pollution

from delivery vehicles.

16 | Appearance & Environment Bloom! Festival 2018

Image Credit: @Sarah lmb

STREET CLEANING

We will continue to invest in

a dedicated Street Cleaning

team for the city centre. We will

aim to develop our services,

ensuring better coordination

with Council cleaners and rapid

response to business call outs.

CITY DRESSING

We will continue to work with

landlords and agents to dress

and utilise both occupied and

vacant commercial properties,

which will ultimately improve the

appearance of the city streets.

GREENER AND CLEANER

The BID will deliver projects

that encourage greener and

cleaner business operations,

specifically looking at trade

waste removal and introducing

new recycling programmes.

“Our working partnership with the BID has been

established through a mutual passion for the

city’s environment, be this the built, economic,

cultural, natural or historic environments.

Indeed, many of the projects the Civic Trust and

the BID have worked on together show that

these environments are interconnected.

Two particular projects come to mind in

demonstrating this: one that the Trust led on,

the other that the BID has driven. The BID was

a major partner and funder of the new Fossgate

Banner during the project’s deliverance in

2016-2018. The Trust led on this project as

part of its City Enhancement Programme. The

new steel banner replaced a tatty, tarpaulin

one. In doing so, the banner now

acts as a prominent, visual

identity and contributes

to the revitalisation of this

important historic street in

the city.”

Andrew Morrison | Chief Executive

York Civic Trust

Coney Street Mural

LAST MILE LOGISTICS

The BID will look to work with

the Local Authority to explore

the feasibility of supporting

greener deliveries to the city

centre, with an aim to minimise

congestion and air pollution.

SAFE & SECURE

It is no surprise that during

consultation, businesses voted

safety as their top priority for

the future. York city centre is

home to a vibrant mix of retail

and hospitality businesses that

rely on a safe and welcoming

environment in which to do

business. Our Street Rangers

will continue to be a reassuring

presence in the city centre

and we will look to build upon

their existing relationships with

both the Police and the Local

Authority. Together we will aim

to create a vibrant, welcoming,

and family-friendly city centre

that the public will be confident

is safe to visitpost-Covid-19.

STREET RANGERS

Our Street Rangers programme

is undoubtedly one of York BID’s

most popular initiatives. We will

continue to invest in delivering

this award-winning service for

the entirety of the new term,

operating in the city centre 7

days a week.

DETERRING

ANTI-SOCIAL BEHAVIOUR

The Street Rangers, utilising

their keen knowledge of the

city centre and CSAS powers

will continue to discourage

and deter anti-social behaviour

and aggressive begging on

York streets.

HOMELESSNESS

Homelessness is a growing

issue that all major cities and

towns in the UK are having

to address. The BID team and

Street Rangers will continue

to work with partners and

agencies to encourage better

coordination of support for the

homeless and vulnerable.

ENCOURAGING

PARTNERSHIP WORKING

We will continue to meet

regularly and exchange

information with partners

in the Local Authority and

the Police, ensuring a joined

up approach is maintained.

Together they will encourage

better enforcement of footstreet

hours and enhanced

partner working around

weekend ASB issues.

18 | Safe & Secure

“York BID has formed a unique relationship with the Police

which has led to many joint operations and initiatives within

the city centre, tackling issues raised by the community.

The presence of the BID Rangers and regular communication

with businesses and neighbourhood policing

teams has enhanced the city, particularly

the ability to deal with anti-social behaviour

together. They are a trusted partner and I

hope we can continue the great work into

the future.”

Inspector Andrew Godfrey | North Yorkshire Police

Street Rangers Jack & Dave,

on patrol in Parliament Street

EXPERIENCE

We are aware that

customer behaviour is

changing and that the

experience economy is

what modern-day cities

must plan for. We will

continue to support

established festivals but

also look at creating

new cultural experiences

that locals are proud of

and visitors will travel

to see. The BID will aim

to generate activity that

supports the city centre as

a whole, not just the most

central locations, as well as

the early evening economy.

20 | Experience

Yorkshire Day 2019

Image credit: Andy Little

YORK CITY OF FESTIVALS

The BID will work with partners

to develop a visible and

coherent events plan that serves

all regions of the BID area and

generates opportunities for

local businesses to participate.

WINTER LIGHTS DISPLAY

We will look to enhance our

nationally renowned annual

Winter Lights experience along

with other festive offerings.

ANIMATING THE CITY

We will seek to introduce Street

Art and Floral Display projects to

different areas of the city centre.

“Running city centre attractions, it’s

important to York Museums Trust that

York as a city welcomes visitors and

that residents and tourists alike enjoy its

wonderful heritage assets.

We have found York BID to be very

effective at improving York’s welcome

and experience whether that’s through

the Rangers’ help and advice, by

attracting people to look at Christmas

lights or supporting our staff when York

Museum Gardens gets busy.

As a business, we don’t underestimate

the benefits to the city of the humbler

work that the York BID

does keeping the city

looking beautiful. The

BID levy is good value

for York!”

Reyahn King | Chief Executive

York Museum Trust

GREEN SPACES

Wherever possible the BID

will identify opportunities to

introduce new green spaces

such as pockets parks or parklets

which the public can enjoy.

The Magical Tree of Light 2020, the Eye of York

FAMILY FRIENDLY

We will focus on delivering

activity that is deemed familyfriendly,

is attractive to York

residents and supports the early

evening economy.

We will continue to seek out new ways to support and empower local

businesses. We want to utilise intelligent data and smart technology

to help the city centre adapt and keep pace with changing customer

behaviour. We will continue to lobby for long-term transport plans to

make it easier to access the city by car, bus, bike or foot.

“During my time working with the York BID, it

was evident that it reflects the entrepreneurial

spirit of the York business community. The

level of engagement with the York BID team

and Andrew Lowson in particular has been

very positive and has helped us at First York to

support the wider agenda of the city. Creating

an effective partnership, facilitated by the

York BID has allowed us to kick-start new late

evening Park&Ride services which support

the night time economy

in York. We’re proud of

our relationship with the

York BID and support

its continuation.”

Marc Bichtemann | Managing Director

First York

CITY PERFORMANCE

MONITORING

The BID will look to invest in

smart technologies and data

that allow us to more accurately

monitor the city centre’s

performance, such as footfall

volumes, sales indices and

visitor profiling.

NETWORKING OPPORTUNITIES

We will seek to provide better

networking and promotional

opportunities for professional

services clusters.

College Green Pop-up 2020

PROMOTING LOCAL &

INDEPENDENT OFFERINGS

The BID will find opportunities

to market the city as an

attractive destination to local

audiences and to support

independent businesses.

ACCESSIBLE CITY CENTRE

the local authority and transport

providers to make the city as

accessible as possible.

BUSINESS VOICE

We will consistently lobby the

Council and other public sector

organisations on issues that the

business community care about.

“As the Co-owner of two retail stores in York,

I have had many opportunities to work with

York BID and I have to say, of all the local BIDs

we work with York is by far the best. From the

helpful Rangers who always seem to be at

hand to deal with all the issues we throw at

them, to support when we need it at a higher

level to iron out problems with bodies such as

the Council and Highways. I

think York BID offers great

value for money providing

services we need now

more than ever.”

Marcus Doyle | Director

The Yorkshire Soap Company

Business Support | 23

Forge Recycling, Trade Waste Services

Bloom! Festival 2018, Exhibition Square

Micklegate Run Soapbox Challenge 2018

Fossgate Festival 2018 Yorkshire Day 2019

York Ice Trail 2019, Parliament Street

Fantastic Fiction Display 2020, Davygate

Wimbledon in Coppergate 2019

THE BALLOT

All businesses who occupy

commercial premises in the BID

area with a rateable value higher

than £17,500 will be eligible to

vote in the BID ballot.

Every 5 years, a Business Improvement District is required by law to renew its mandate to work on behalf

of levy paying businesses by means of a ballot. The York BID ballot is scheduled to take place between 18 th

February and 18 th March 2021.

Ballot papers will be issued by post to the person confirmed as having responsibility for casting the vote on

behalf of each company/organisation. Your voting papers should arrive via post no later than 18 th February

2021 and you will have 28 days to return them in the pre-paid envelope provided (the ballot will close on

18 th March 2021 at 5pm).

How is the result calculated?

The ballot will be managed by Civica Electoral Serves. A successful result will authorise the continued

operations of the York BID for another 5 year term, commencing on 1 st April 2021. In order for the ballot to

be successful the following two criteria must be met:

• The majority of votes counted must be in favour

• The total representative rateable value of votes counted in favour must exceed that of those opposed

The results will be announced 19 th March 2021.

If you have any questions about the ballot, please feel free to contact us at [email protected]

or 01904 809970

26 | The Ballot

• The voter list has been developed by York BID

based on National Non-Domestic Rates (NNDR)

listings provided by City of York Council, and

through consultation with businesses. NNDR

listings as of 04/01/2021 show there are 912

hereditaments eligible to vote.

• Voters are identified as the person confirmed to

have authority to cast the vote on behalf of each

company/organisation or the person/organisation

named on the NNDR list as of 04/01/2021.

WHAT YOU COULD LOSE

If York BID is not successful in the

ballot, all current activities and

services will cease on 31 st March

2021. This would be a huge step

backwards for York as there is no other

organisation to attract this level of

investment or deliver these projects

and services on behalf of businesses in

York city centre.

X APPEARANCE & ENVIRONMENT

• No daily Street Cleaning and Rapid

Response services keeping the streets

looking their best

• No city dressing initiatives - annual

floral displays, wraps for vacant shops,

improved signage and wayfinding, street

art projects

• No green and clean trade waste

alternatives and recycling initiatives

• No plan for better coordinated city

centre deliveries

X EXPERIENCE

• No Christmas/Winter Lights displays

• No investment for family-friendly events

and experiences to attract additional

footfall and spend

• No investment into green spaces, pocket

parks and parklets

• No investment and support for events,

home grown by local businesses and

trade associations

X THE BIG PICTURE

• No £4 million of investment for York city

centre from levy income

• No additional monies leveraged from

partner organisations (worth £1m 2016-21)

• No influential voice to lobby on behalf of

city centre businesses

• No dedicated BID team working to improve

the trading environment

X SAFE & SECURE

• No award-winning Street Ranger scheme

keeping city centre streets safe and

ASB free

• No continued partnership operations with

the local Council and Police

• No Taxi Marshals or a business voice on

homelessness

• No safety training for local businesses

X BUSINESS SUPPORT

• No York Gift Card scheme to lock spend in

the city centre

• No marketing and promotion targeted at

attracting local audiences and to support

independent businesses

• No investment in city centre performance

monitoring - footfall volumes, sales indices

and visitor profiling

• No coordinated business voice on

improving accessibility into the city centre

VOTE YES 18 FEB - 18 MAR 2021

What You Could Lose | 27

YOUR BID AREA

The York BID area is largely within the city’s

inner ring road, contouring the ancient city

walls and has 912 levy paying business residing

within it. The BID area remains unchanged from

the first term and is made up primarily of retail,

hospitality and leisure businesses. A full list of

streets is available at www.theyorkbid.com

YORK BID BUSINESSES BY SECTOR

Retail 42%

Hospitality 31%

Leisure 7%

Other 7%

Professional 13%

28 | The BID Area

THE BID LEVY & FINANCES

1. The levy rate to be paid by each property

or hereditament will be fixed at 1% of its

rateable value (as per the 2017 Rating List)

for the duration of the BID term. The rate

remains unchanged from the previous term.

2. Under the Local Government Act 2003 and

the Business Improvement District Regulations

(England) 2004, the levy is mandatory by law

for the full period of the term (not exceeding 5

years) and will be charged annually in advance

for each chargeable period from April to

March (starting on 1 st April 2021).

3. The BID levy will apply to all eligible

hereditaments located within the defined

BID area and with a rateable value of over

£17,500 (as per the 2017 Rating List). The

threshold has changed from £12,500 in the

previous term.

4. Businesses in the BID area who are exempt

from the levy charge due to their rateable

value can apply to become a voluntary

levy payer. Details of this scheme will be

announced on the launch of the new term.

5. Liability for the full year’s levy falls upon the

Non-Domestic Ratepayer for the property

on the date of billing (typically the first week

of April). If the property is empty on the date

of billing, then liability shall fall upon the

property owner.

6. No refunds will be made either fully, or

in part, in respect of levy amounts paid

should there be a change in Non-Domestic

Ratepayer during the financial year. Neither

the BID Company nor the Council will

enter into negotiations between outgoing

and incoming levy payers, and all said

negotiations to recoup part-year payments

must be resolved independently by the

individual or company concerned.

7. Non-retail/leisure based businesses with

charitable status will pay 50% of the levy

that would otherwise apply. Medical

practices that are wholly owned by the NHS

will be made exempt from any levy charge.

8. Please note, no exemption or discounts will

be issued to listed buildings and those who

pay discounted business rates are not entitled

to a levy discount as well.

In light of recent events, a

cautious approach has been

adopted to providing the

indicative budget for the

renewed BID term. The table to

the right outlines how income

will be allocated across the

four programme areas.

30 | The BID Levy and Finances

INCOME 2021/22 2022/23 2023/24 2024/25 2025/26 TOTAL

£k £k £k £k £k £k

Levy income @ 1% 700 795 795 795 795 3,880

Levy collection fee -25 -25 -25 -25 -25 -125

Total Income 675 770 770 770 770 3,755

EXPENDITURE 2021/22 2022/23 2023/24 2024/25 2025/26 TOTAL

Appearance 200 200 200 200 200 1,000

Safe 160 160 160 160 160 800

Experience 150 150 150 150 150 750

Business Support 140 140 140 140 140 700

Total Programmes 650 650 650 650 650 3,250

Management 120 120 120 120 120 600

Total Expenditure 770 770 770 770 770 3,850

NET reserves 130 35 35 35 35 35

1. All figures are estimates based on historic and likely future trends. Programme costs may change over the term

subject to Board approval.

2. Levy income figures are estimated based on National Non-Domestic Rates listings as of January 2021. A

reduced levy collection rate of 85% is estimated for year 1, due to Covid-19. For the following 4 years, it is

assumed to return to the typical rate of 97%.

3. As well as revenue generated from the levy, the BID will seek to secure additional funding from sponsorship,

voluntary contributions and other sources.

4. Management costs are estimated at 16% of total expenditure.

5. City of York Council will be responsible for collecting the levy, after which all collected funds will be transferred

to the BID. It has been agreed that the annual fee for levy collection services will not exceed £25,000.

6. During the first term, the BID adopted a prudent reserves policy that provided flexibility to deliver ad-hoc

projects e.g. in response to Covid-19. Some reserves will be carried forward from term 1 to maintain cashflow.

7. NET reserves brought forward from term 1 will be deemed a contingency fund and will bolster finances in light

of any future disruption caused by Covid-19 (e.g. shortfall in levy collection).

GOVERNANCE

The York Business Improvement District (BID) is an independent, not

for profit company that is solely accountable to its members. The

company is governed by a voluntary board of directors and advisors

who provide strong governance, strategic direction and ensure

oversight and scrutiny of the delivery of the BID business plan.

The Board is made up of influential representatives from the key business sectors, partner organisations

and levy paying businesses in the city centre. Board positions are refreshed every two years as per the

company articles of association and elections ratified during an annual general meeting which typically

takes place in June each year.

An Operating Agreement, which includes the Council’s Baseline service commitments, has been agreed

with City of York Council. A copy can be found at www.theyorkbid.com. The Company shall meet

quarterly with the City of York Council, as the Billing Authority, to monitor service delivery, levy collection

and financial management issues.

THE BOARD

Michael Hjort (Chairman)

York Food & Drink Festival/

Walmgate Ale House & Bistro

Robert Onyett

Harrowells Solicitors

Cllr Andy D’Agorne

Deputy Leader of City of

York Council

Frank Wood

R. A. Braithwaite Jewellers

Phil Pinder

York Retail Forum/ The Potions Cauldron

Colin Crawford

Aviva (retired)

Neil Sanderson

York Minster Fund

Sarah Czarnecki

Hospitality Association York/

Grays Court

Angela Horner

Browns Department Store

Cllr Andrew Waller

Executive Member for Economy

& Strategic Planning

Neil Setterfield

Fenwick York

Sean Bullick

Make It York

Lotte Inch

Lotte Inch Gallery

Alistair Graham

York City Centre Resident

32 | Governance

““We’re really pleased with how the York

BID has supported York businesses during

Coronavirus restrictions and lockdown. It has

stood out as one of the most proactive and

dynamic organisations, and has been one of

the few that has actually made any positive

impact on our hotel and restaurant business in

York city centre. The outside seating area on

College Green was a clever way to support our

fellow food operators who

did not have any outside

space; and the street

rangers provided a happy,

friendly, and welcoming

face to the city.”

Rebecca Hill | Galtres Lodge Hotel

““It’s

never felt so important for different

educators, businesses and organisations in

York to be working together with common

purpose. The York BID helps us to do that.

Its work on making the city a clean, safe, and

attractive place to live, learn and visit is an

essential part of the overall offer

to people who are choosing

where to study, and

something we really value at

York St John University.”

Marc Fleetham | Director of Business

Development & Knowledge Exchange

York St John University

““The York BID is something which has brought

benefits to the city centre on several fronts.

My personal thoughts relate to the improved

appearance of the streets and the removal of

defacing graffiti. Both elements are important

to enhancing the city’s offering. Also assistance

with shopfronts being made more attractive

when they have been vacated as shops,

pending re-letting, is a contributory factor in

this respect.

Anything which enhances overall appearances

must be beneficial to the city as a whole and

help to attract visitors to the

centre and thereby increase

footfall, so very important

to the wellbeing of retailers

in particular.”

Barry Crux | Director

Barry Crux & Company Chartered Surveyor

““City Cruises York really value our relationship

“The

with York BID. Their city centre initiatives are

of great benefit to us as a business, to our

passengers, and also our employees who are

also residents of York. We certainly feel that the

services we receive are excellent value for the

levy we pay each year. In particular,

the Street Rangers, the

Street Cleaning, and York

Restaurant Week have

made a noticeable

difference to the city.”

great thing about having York BID

in place is the reassurance it gives you as

an independent business that there is a

collective working together to improve the

local economy and experience for all, not

just tourists but our local community. We

are delighted to be part of York

BID and look forward to

continuing to support

their great work over the

coming years!”

Mark Mattinson | Sales & Marketing Manager

City Cruises York

Sarah-Jane Taylor | Operations Director

Preston & Baker

PARTNERS

We would like to take this opportunity to say thank you to partner

organisations who have supported the BID during its first term as

well as collaborated to deliver significant improvements for York

city centre. Here are just some of the organisations we’ve worked

with to add value to your investment:

Partners | 35

Contact

The York BID

The Red House

1 Duncombe Place

York

YO1 7ED

Email

[email protected]

Phone 01904 809970

Website

theyorkbid.com

Social Media @theyorkbid

Credits

Cover images by Gareth Buddo | Furmoto

Other images provided by Visit York, York Mix

& Andy Little

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Working together for a stronger York BUSINESS PLAN 2021–2026 www.theyorkbid.com

Page 2 and 3: FOREWORD As the first 5 year term d
Page 4 and 5: YOUR BID York Business Improvement
Page 6 and 7: 5 YEARS OF ACHIEVEMENTS Our flagshi
Page 8 and 9: KEY STATISTICS Invested over £4 MI
Page 10 and 11: CORONAVIRUS BUSINESS SUPPORT In res
Page 12 and 13: CONSULTATION York BID is dedicated
Page 14 and 15: OUR VISION We believe that a clear
Page 16 and 17: 1 APPEARANCE & ENVIRONMENT Appearan
Page 18 and 19: SAFE & SECURE It is no surprise tha
Page 20 and 21: 3 EXPERIENCE We are aware that cust
Page 22 and 23: BUSINESS SUPPORT We will continue t
Page 24 and 25: Forge Recycling, Trade Waste Servic
Page 26 and 27: THE BALLOT All businesses who occup
Page 28 and 29: YOUR BID AREA The York BID area is
Page 30 and 31: THE BID LEVY & FINANCES 1. The levy
Page 32 and 33: GOVERNANCE The York Business Improv
Page 34 and 35: ““The York BID is something whi
Page 36: Contact The York BID The Red House

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How to Create a Business Growth Plan (+Template)

February 17, 2022

Every startup should have a strategic business growth plan to create clear alignment and accountability. A plan with achievable and measurable goals can make the difference between success and stagnation.

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Measurement

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