Free Hair and Beauty Salon Sample Business Plan PDF

Author: Elon Glucklich

Elon Glucklich

6 min. read

Updated February 7, 2024

Looking for a free,  downloadable hair and beauty salon sample business plan Word doc  or  PDF  to help you create a business plan of your own? Bplans has you covered.

Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching an upscale, full-service salon in a bustling city or a neighborhood barbershop, the details will be different, but the bones of the plan will be the same.

Are you writing a business plan for your salon because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company.

No two salons are alike. Your business model will be different if you’re renting space to independent hairstylists, rather than taking on employees, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success.

  • What should you include in a hair and beauty salon business plan?

Your hair and beauty salon business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections:

  • Executive summary
  • Company summary and funding needs
  • Products and services
  • Marketing plan
  • Management team
  • Financial plan

One of the things that makes a salon business plan different from some service-based business plans is that you might decide to offer a combination of products and services.

Maybe you’ll sell shampoo, beard oil, or other cosmetics and beauty products, in addition to offering services like haircuts, manicures, or massages. If that’s the case, make sure you include your ideas for upselling products to customers to increase the value of every appointment you book.

Here’s an example of a salon business plan outline.

Hair and beauty salon sample business plan outline.

Brought to you by

LivePlan Logo

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

  • The 7 elements of an effective hair and beauty salon business plan

1. Executive Summary

The  executive summary  provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

Your salon’s mission statement should describe its purpose and what sets it apart from competitors. For example, you may aim to offer a personalized experience for each customer or provide eco-friendly hair and beauty services.

The keys to success are the factors that will help your salon thrive. These may include a prime location, hiring experienced staff, excellent customer service, or a unique product and service range.

2. Company Summary and Funding Needs

The company summary offers a detailed overview of your salon, including its legal structure , location, and history. Also, it highlights your salon’s funding needs if you are seeking financial support.

Clearly state how much funding you need, what you will use it for, and how it will benefit the salon. For instance, you may need funds to renovate the premises, purchase equipment, or boost marketing efforts.

3. Salon Products and Services

This section should detail the products and services your hair or beauty salon will offer. These may include haircuts, hair treatments, manicures, pedicures, massages, and beauty treatments.

If you plan to retail beauty products such as shampoos, conditioners, or skin care items, include this information too. Highlight any unique services or products that differentiate your salon from competitors.

4. Salon Marketing Plan and Analysis

Your marketing plan should outline the strategies you will use to attract and retain customers. These strategies might include social media advertising, loyalty programs, partnerships with local businesses, and special promotions.

Additionally, you should conduct a thorough market analysis. Understand your target customers, their preferences, and their spending habits. Identify your competitors, their strengths and weaknesses, and how you can differentiate your salon.

5. Salon Management Team

The management team section provides information about the salon’s key personnel. This could include the salon owner, managers, stylists, beauticians, and other staff members. Highlight their roles, responsibilities, qualifications, and experience.

If you plan to rent chairs to independent stylists rather than hiring employees, describe how this arrangement will work and the advantages it offers for your business.

6. Financial Plan and Forecasts

Your financial plan should present detailed financial projections, including revenue, costs, and profitability. Include a cash flow statement, income statement, and balance sheet. This section should clearly demonstrate the salon’s potential profitability and financial viability.

Also, outline your pricing strategy. How have you priced your services and products, and how do these prices compare with competitors? What are your wage costs, and how will they affect your profitability?

7. Appendix

The appendix includes any additional supporting documents that complement your business plan. This might be market research data, lease agreements, employee contracts, or licensing and permit documents.

While not always necessary, the appendix can provide valuable context and proof to support your business plan’s content.

  • Crafting a Successful Salon Business Plan: Key Considerations

Understanding your target clientele’s needs is crucial to writing a hair or beauty salon business plan that you can put into action. To ensure your business plan is the foundation of a growing operation rather than just checking boxes, ask yourself whether you’re taking these considerations into account.

1. Comprehensive Services Offering

In the beauty industry, customer preferences vary significantly, and staying versatile in your offerings can help cater to a broader clientele. Include a wide range of services that cater to different demographics. You may also consider offering unique or specialized services that distinguish your salon from others.

2. Pricing Strategy

Pricing can make or break your salon. Competitive pricing attracts customers, but your pricing should also cover your costs and ensure profitability. Effective market research can help you understand the average cost of services in your area, which you can use to set your prices competitively.

3. Salon Atmosphere

The ambiance of a salon plays a significant role in attracting and retaining customers. Consider factors like décor, cleanliness, and customer service when planning your salon.

4. Staff Training and Expertise

Quality service is crucial in the hair and beauty industry since word-of-mouth exposure from existing clients is a major driver of new business. Investing in ongoing staff training ensures that your team stays updated with the latest trends, techniques, and customer service skills.

5. Digital Presence

Although word of mouth is one business driver, many of today’s customers research online before visiting a salon. Having a strong online presence, including a well-designed website, effective search engine optimization and active social media accounts, can significantly boost your business.

  • Download your free hair and beauty salon sample business plan PDF

Download this  hair and beauty salon sample business plan PDF  for free right now, or visit Bplans’ gallery of more than  550 sample business plans  if you’re looking for more options.

There are  plenty of reasons  salon business owners can benefit from  writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Start stronger by writing a quick business plan. Check out LivePlan

Table of Contents

Related Articles

Cannabis business plan

15 Min. Read

How to Write a Cannabis Business Plan + Free Sample Plan

business plan for a beauty salon

How to Write a Business Plan for an Outpatient Medical Practice

business plan for a beauty salon

12 Min. Read

How to Write a Food Truck Business Plan (2024 + Template)

Brewery business plan

7 Min. Read

How to Write a Brewery Business Plan + Free Sample Plan

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

LivePlan pitch example

Discover the world’s #1 plan building software

business plan for a beauty salon

PlanBuildr Logo

Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

  • Color Treatment
  • Healthy Hair Treatment
  • Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

  • Latest hair and nail trends
  • Modern and comfortable environment
  • More selection of each service offered than any other salon in town
  • Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

  • Beauty salon build-out: $30,000
  • Opening inventory, furniture, equipment, decorations:  $40,000
  • Three months of overhead expenses (payroll, rent, utilities):  $15,000
  • Marketing costs: $5,000
  • Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

business plan for a beauty salon

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

  • Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
  • Has obtained the necessary salon permits and licenses for the state of California.
  • Has a lease contract in place for the 5,000 square foot beauty salon.
  • Has developed the complete list of salon services and products.
  • Has developed the beauty salon’s logo and branding image.
  • Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

  • Stay at home mothers and fathers
  • Working professionals
  • College students
  • Retired females
  • Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

  • Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
  • Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
  • Casual and comfortable environment with a luxurious feel.
  • Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

  • Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
  • Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

  • Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
  • Melanie Brooks – Head nail technician that will oversee the nail department.
  • Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
  • Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.


Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Beauty Salon Services Sold Per Month: 300
  • Average Revenue per Month: $20,000
  • Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

Build a client experience

Run your business, grow your business, build your brand, size of business.

business plan for a beauty salon

How to Write the Perfect Salon Business Plan in 6 Steps

Discover how to craft a winning salon business plan in just six steps! Boost your salon's success with expert tips, market analysis, and strategy insights.

business plan for a beauty salon

No credit card required.

business plan for a beauty salon

As a salon owner, having a well-thought-out business plan is essential to the success of your business. A salon business plan outlines your business goals, market analysis, marketing strategies, financial projections, and other key details, serving as a roadmap that guides you through the process of starting, running, and growing your salon. In this article, we’ll go over the key elements of a salon business plan and provide tips on how to write the best business plan for salons in 2023.

How Much Does It Cost to Run a Salon? 

Before you start writing a salon business plan, it’s important to get an idea of the startup and ongoing costs. As we discuss in this article , the costs of starting a salon range from $62,000 for an existing salon to $90,000 for a new operation. With some of the expenses, you’ll incur one-time costs – other expenses will be ongoing such as supplies and inventory. Here are some of the typical costs associated with starting a salon: 

Existing Salon 

When you buy an existing salon, be it a hair salon or nail salon, you save on the costs of buildout, salon equipment , and salon marketing, assuming the salon already has some of these elements in place. Here’s what you can expect to pay for the following:

  • Rent deposit: $4,500
  • Buyout of current salon: $10,500
  • Leasehold improvements: $15,000
  • Equipment: $10,000
  • Initial supplies: $8,000
  • Initial inventory: $4,000
  • Certifications and licenses: $4,000
  • Marketing: $5,000
  • Legal or consulting fees: $1,000

Grand total: $62,000

The upfront costs of building out a brand-new salon, marketing it to local clients, and getting the business up and running will likely exceed those of buying an existing salon. Here are the typical expenses you can expect to incur for a new salon:

  • Buyout of current salon: $0
  • Leasehold improvements: $35,000
  • Equipment: $25,000
  • Marketing: $8,000

Grand total: $89,500

You may also want to budget for the following:

  • If you need a loan or financing to cover startup costs, expect to pay interest rates of 1.25% to 10%.
  • Salon insurance ranges from $50 to $1,000 per month.
  • Salon booking software and a point of sale (POS) system range from free to $500 per month. GlossGenius starts at an industry-low $24 per month with low payment processing fees and includes a website, a branded card reader, and other extras.
  • A salon website can cost you thousands, but with GlossGenius, it’s included free! Beautiful and customizable, your website is packed with scheduling features and is easy to navigate, helping to increase bookings and future appointments.

How Profitable Is Owning a Salon?

If you owned a salon during the pandemic, no doubt you experienced your fair share of struggles between lockdowns, closures, and reduced business hours. According to Statista , the U.S. market size of beauty salons dropped from $69 billion in 2019 to $42.3 billion in 2020. Fortunately, things are beginning to look up for hair, skin, nail, and other types of salons, with the market valued at $53.6 billion as of 2022.

You can take advantage of the comeback by approaching your salon startup with a solid plan in place, a realistic budget, and a marketing strategy. A beauty salon business plan can help you identify any questions , opportunities, and potential roadblocks so you can have the best chances of getting funding, earning a return on your investment and achieving profitability. The more you control your expenses and market your business successfully, the more profitable you will be – so be sure to take your time creating a salon business plan for your needs.

6 Steps to Writing a Hair Salon Business Plan

The business plan is the most important document for any salon owner. It’s a formal, written plan that describes the future of your business and how you intend to achieve it. A good business plan will help you stay on track, get funding if you need it, and avoid costly mistakes as you navigate through choppy waters in this industry. 

We know what you’re thinking – that a business plan is a monster of a document that will take a ton of time to create. But, it doesn’t have to be. In fact, you can pare it down to one page and still have an effective, clear document that outlines everything you (and any other interested parties) need to know about your new salon. Below are six steps to writing a salon business plan that will ensure your success.

Here are six steps to creating your salon business plan:

  • Create an Executive Summary
  • Map Out Your Branding Vision
  • Research Your Industry
  • Create a Client Acquisition Strategy
  • Management and Operations
  • Financial Planning

Let's dive deeper into each one.

1. Create an Executive Summary

The executive summary is the first section of your business and management plan and provides a brief overview of your salon business. This section should include your mission statement , business objectives, target market, products and beauty services, and financial projections. It should be concise, engaging, and compelling to grab the attention of potential investors, lenders, or partners. It also serves to clarify your goals so you can come back to them anytime you need a refresher or wish to update this information.

Your executive summary is just that: a summary. This means you do not have to get into every detail in this section; you’ll provide a more complete analysis in the individual sections of your business plan. Here are some key elements to include in the executive summary:

  • An opening “hook.” The first sentence or two of your executive summary needs to draw in the reader; otherwise, your business plan might not get the attention it deserves. Grab your audience’s attention by sharing a compelling fact about your company, a memorable story related to your industry, or some other well-crafted description of your business that will make your business plan stand out.
  • Summary of your business. Describe what your company does, what services and products you will offer, who will run the company, and other high-level details.
  • Market analysis. Briefly describe the market landscape for your own salon to show there is a proven need for your services. Be sure to address who your competitors are, any advantages you have compared with others, and any research you’ve conducted to demonstrate there is a demand for your services in the area. 
  • Products and services. Highlight the specific services your salon will offer, any products you will sell, and any other information showing that your salon will fill the need you’ve described in your market analysis summary – and how you’ll do it better than the competition.
  • Financial information and projections. Give your reader an overview of your business financials, including any current sales and profits, the funding amount you’re looking to acquire or any funding you already have, and your projections for growth.
  • Future plans. Tell your reader exactly how you plan to use any funds you acquire and how their investment could pay off. Imagine where you want your business to be in a year, five years, and so on. Make it clear how funding will help you get there.

2. Map Out Your Branding Vision

Branding isn’t just about creating a unique identity for your business; it’s also about helping people connect with that identity and remember your name anytime they need your services. Branding helps both current clients and new customers recognize who you are and why they would want to seek out your salon. In your business plan, be sure to map out your branding vision by including:

  • A description of your salon business. Describe who you are and what you do.
  • Your mission and vision statement. Briefly summarize why your salon should exist, its primary objective, and how you plan to achieve your goals.
  • An overview of your products and services, your pricing strategy, and any unique features or benefits that differentiate your salon from others in the market. Discuss the specific services you will offer and their price points, plus any product lines you will carry, such as hair care products, makeup, or skincare.
  • A description of the target audience and customer demographics. Include relevant research on your market and the people who will buy what you’re offering.

3. Research Your Industry

This section should include a market analysis that provides an in-depth look at the salon industry, including trends, customer demographics, competition, and opportunities. It should also identify your target market and describe how you plan to reach them. This section should demonstrate your knowledge of the market and your ability to capitalize on it, with details on:

  • The industry and trends. Provide an overview of the salon industry with relevant statistics, especially those that pertain to your area of expertise and geographic location.
  • Your competition. Conduct a competitive analysis to gain insights into your competition, their marketing strategies, and the services and products they offer. The goal is to show how you will capture market share using stronger business strategies that set you apart from your competitors.
  • Market segmentation. With market segmentation , you break down a larger target market into a smaller group of customers you plan to serve. Demographics such as age and income, geographic location, lifestyles or psychographics, and behavioral factors like price sensitivity or product loyalty are just a few approaches to market segmentation that you can consider for your business plan.
  • SWOT analysis. The SWOT analysis is a way to assess your strengths, weaknesses, opportunities, and threats. It's an effective method for identifying your business strengths and weaknesses as well as external factors that may affect the success of your salon business.

4. Create a Client Acquisition Strategy

The client acquisition section of your salon business plan should describe how you plan to attract and retain customers as a hairstylist . It should outline your advertising and promotional strategies, such as social media marketing , SMS marketing , email marketing, and referral programs. This section should also discuss your sales strategy, including how you plan to increase sales and generate revenue.

  • Description of marketing channels and tactics . Outline the different channels you will use to generate leads, such as social media, blog articles, emails, and text messages. 
  • Sales forecasting and projections. Discuss how you will convert leads into clients, nurture them through the pipeline, and retain a loyal clientele. Include a realistic estimate of the quantity of goods and services you can sell within the forecast period (for example, monthly, quarterly, and annually). For a salon business, it’s helpful to determine the customer lifetime value of your typical client as well as the customer acquisition cost. You can then break down this number for the forecast period to determine the costs and sales projections.
  • Customer acquisition and retention strategies. Include which strategies you will use and the associated costs, such as pay-per-click (PPC), search engine optimization (SEO), and paid ads on social media. Describe how you will retain customers – for example, through loyalty programs and responses to feedback and reviews on social media and Google. ‍
  • Pricing strategy. It’s critical that you price your services and products competitively to drive revenue and profits. Detail the pricing strategy you plan to implement based on your buyer persona and competitive analysis. The strategy could be based on a variety of factors, but geographic location and local competition will likely be the biggest factors dictating your salon pricing strategy.

5. Management and Operations

The management and staffing section of your salon business plan should describe the organizational structure of your salon, including the roles and responsibilities of each staff member. It should also discuss your hiring and training practices, employee benefits , and compensation plans. This section should demonstrate your ability to attract and retain a skilled and motivated team, with information on your:

  • Organizational structure. Spell out who runs the show and who reports to whom.
  • Management team and staff. If you plan to hire a manager , look for someone who has experience in the industry and understands what it takes to run a salon. This person should also have good people skills and be able to work well with others.
  • Business operations and processes. Consider which other support personnel you will need, such as an accountant and a dedicated marketing specialist. Don’t be a hero; you can’t do it all alone. ‍
  • Legal and regulatory requirements. Include information on any legal advice you will employ to stay compliant with local, state, and federal guidelines.

Note that with GlossGenius, you can manage your team and collaborate with them to make your operations run more smoothly. Our software helps you delegate, mentor, and partner with others based on customizable permissions that let you grant as much or as little access as you wish. Easily manage your scheduling, booking, commissions, and reporting from one intuitive dashboard.

6. Financial Planning

Financial planning is a crucial section to include in any salon business plan. A cash flow forecast shows the anticipated amount of money coming into the business, as well as what you will spend on expenses. It also projects growth over time, which allows you to make predictions about future revenue and expenses so that you can better plan for them in advance.

The best way to get started with your financial projections is by creating an income statement (also called a profit and loss statement), which breaks down all income sources by category (e.g., retail sales and commissions), along with their associated costs (e.g., salaries). This will help provide insight into where your profits are coming from as well as areas where they could improve. Here are some key areas to cover in your salon business and marketing plan:

  • Revenue and expense projections. Your revenue projections should consider the number of clients you expect to serve, as well as the average price per service. Your expense projections should reflect all costs associated with running your salon, such as utilities, rent, and supplies.
  • Capital requirements and funding sources. Detail how much money you need to start and run your small business, including all costs associated with opening the salon. Describe the funding sources that you intend to use for starting your salon business, whether from personal funds, salon loans , or investors.
  • Break-even analysis and profitability projections. A break-even analysis is a financial tool that shows how much revenue you need in order to cover your fixed costs (rent, utilities, etc.) and variable costs (such as salons supplies and staff wages). Profitability projections show how much profit you expect from your salon business for each year of operation. This is based on your estimates of revenue and expenses. You can use this information when seeking funding from investors or lenders.
  • Financial ratios and metrics. A financial ratio is a measurement of the relationship between two numbers, usually expressed as a percentage or a fraction. For example, the working capital ratio compares your current assets to liabilities; this metric allows you to measure liquidity. Include the appropriate ratios and metrics in your business to demonstrate your company’s financial health.

A well-written salon business plan is essential for the success of your business. It provides a roadmap for achieving your business goals, attracting investors, and securing funding. By following the tips outlined in this article, you can write the best business plan for your salon and ensure your salon’s success!

As you’re creating your salon business plan, remember to start your free trial with GlossGenius and give yourself the best chances for success. From salon management to payment processing, we’ve got your new salon covered – making it easier to get up and running sooner rather than later.

business plan for a beauty salon

related posts

Join our genius newsletter.

Get the latest articles, inspiring how-to’s, and educational workbooks delivered to your inbox.

Run your business the smart and stylish way with GlossGenius

Workbooks & more.

business plan for a beauty salon

Join our Genius Newsletter

Run your business the smart and stylish way with glossgenius..

business plan for a beauty salon


business plan for a beauty salon

© 2024 GlossGenius. All Rights Reserved.

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

  • Sample Plans

Customer Success Stories

Business Plan Course

Small Business Tools

Strategic Planning Templates

E-books, Guides & More

  • Sample Business Plans
  • Beauty Salon & Fitness

Hair Salon Business Plan

business plan for a beauty salon

Cutting and styling hair is an art not many are adept with.

After all, it takes more than artistic talent to give cuts that suit different hair. And if you are someone who has this talent, then you might have thought of having your hair salon business.

Having your hair salon business is possible and just requires two things for success. That is, skills to make people’s hair look pretty and a hair salon business plan .

Here are a few facts about the hair salon industry and steps to setting up your business. But at the same time, the prospect of having a business is overwhelming to many of us. You don’t need to worry, though!

Industry Overview

The spa and salon market stood at an impressive value of $138.9 billion in 2020, and as people continue to return to salons after the pandemic, the market’s value is expected to rise at a higher rate.

The rise in personal care and beauty spending is one of the major reasons for the growth of the hair salon industry.

Apart from beauty purposes, hair salon businesses have also seen a rise due to the increasing demand for hair care services.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

CTA Blue

Things to Consider Before Writing a Hair Salon Business Plan

Find your usp.

A hair salon gives several services including cutting, coloring, styling, and hair care. Apart from that, your customer service, prices, and a lot of other things make your services a package deal for your customers.

But out of everything that makes up your business, you have to do something that you do differently or better than your competitors. This would help you stand out and become memorable to your customers.

Build your client base

Although this is an ongoing process, getting a head start with building your client base is essential. Know what sources you can use to reach out to your clients, what makes them pick a hair salon service, what makes them come back, and so on.

Knowing these things gives you an edge over businesses that dive right in without an action plan.

Find the ideal location

The ideal business location will be both accessible and functional. A good location for a hair salon would be either located in a busy neighborhood or a place that people frequent between home and work.

A good location makes accessing your services more convenient and hence more in demand.

Design your salon for both form and function

Although, it is advisable to hire a designer to design your salon in a way that is functional and also looks appealing. But cash crunches, startup costs, and whatnot might leave lesser scope for a designer in your budget.

In such a case, you can design your salon with the help of catalogs, outside inspiration, and your creativity to make it as functional as possible and build upon and redesign it as your business grows.

Writing Your Business Plan

If you are planning to start a new hair salon business, the first thing you will need is a business plan. Use our sample hair salon business plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing a business plan for your new hair salon business, spend as much time as you can reading through some samples of hair and beauty salon business plans .

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample hair salon business plan for you to get a good idea about how perfect a hair salon business plan should look and what details you will need to include in your stunning business plan.

Hair Salon Business Plan Outline

This is the standard hair salon business plan outline which will cover all important sections that you should include in your business plan.

  • Business Overview
  • Our Services
  • Goals and Objectives
  • Keys to Success
  • Katarzyna Doe
  • Legal Business Description
  • Hiring Plan
  • Products & Services
  • Market Trends
  • Target Market
  • Market Analysis
  • Customer Profile
  • Competitive Summary
  • Competitive Advantage
  • Sales & Marketing Strategy
  • Sources of Income
  • Sales Forecast
  • Pricing Strategy
  • Publicity and Advertising Strategy
  • Personnel Plan
  • Startup Costs
  • Important Assumptions
  • Profit & Loss Projections
  • Balance Sheet Projections
  • Cashflow Statement
  • Business Ratios

After  getting started with Upmetrics , you can copy this hair salon business plan example into your business plan and modify the required information and download your hair salon business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Download a sample hair salon business plan

Need help writing your business plan from scratch? Here you go;  download our free hair salon business plan pdf  to start.

It’s a modern business plan template specifically designed for your hair salon business. Use the example business plan as a guide for writing your own.

Related Posts

Hair Extension Business Plan

Hair Extension Business Plan

Business Licenses Guide

Business Licenses Guide

Pricing Strategy for Business

Pricing Strategy for Business

Barber Shop Business Plan

Barber Shop Business Plan

About the Author

business plan for a beauty salon

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

bpb AI Feature Image

Create a great Business Plan with great price.

  • 400+ Business plan templates & examples
  • AI Assistance & step by step guidance
  • 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Download Hair Salon Business Plan

Hair salon business plan: a complete guide

hair salon empty business plan

Learn how to build a hair salon business plan, from budgeting to deciding upon your ideal client, logo, and more.

Table of contents

If you landed on this page, you are likely about to start your journey as a new hair salon owner. We welcome you, dear beauty entrepreneur, to the world of cash flow statement, market analysis, business management, and marketing strategy.

Having your own salon is a wild ride, and we at Appointible want to help you start on the right foot (aka, beauty salon business plan).

In today’s article, we will present a hair salon business plan outline, from defining your services to growing a healthy business.

We also support the idea that a beauty salon business plan should be rich but straightforward enough that salon owners can see clear, actionable steps; thus, we include things like tools and resources and leave others out, such as an executive summary.

Step 1: Define your hair salon services

hair stylist dying hair of female client

The first step in building a business plan for your salon starts with defining your services. You may already have an idea of the hairstyles and services you want to offer, but it’s essential to consider some critical factors before finalizing your offerings.

Some of these factors are easy to understand, while others may require more attention, so in this section of the article, we will go through each of them.

List what you know how to do (and what you don’t)

Start by creating a list of all the hair styling services you can provide. List what hair-cutting styles and hair-care services you can perform. Consider all your certifications, work experience, and others to build your list.

Then, list the hair and beauty services that you lack the knowledge to perform. It can be that you miss the required qualifications or is just out of practice; either way, list them as things you can’t offer at your new salon.

If there are gaps in your knowledge that you want to cover, mark them distinctively, as we will come back to courses, training, and certifications later in this article.

Decide if you will hire employees.

Deciding whether you will hire employees – and how many – depends on your budget as much as on your business goals. We already discussed in Appointible  how to assess if you need to hire employees  for your salon business, so be sure to check that one out.

Nonetheless, a more minor salon may only require a couple of employees, such as a stylist or assistant. In contrast, a larger hair salon business may need a bigger team to manage multiple services, as well as tasks such as cleaning, reception, and marketing.

Take a peak at competitor salons.

When it comes to listing your hair salon services, your local competition is a great place to start. Start by analyzing what different hair cutting, hair care, and beauty services the competition offers, as it will give you an idea of what the local market expects from a hair salon.

This step of your beauty salon business plan should start from your immediate competition – neighborhood or city – but not leave out important salons from other parts of the state or country.

Keep up with industry trends.

It’s crucial to stay up-to-date with the latest trends in the hair industry to give your salon a competitive advantage. Following trends not only ensure that your business remains relevant but it also helps attract and retain clients.

Consider subscribing to trade magazines and blogs that cover the latest news and developments in the hair industry. This comprehensive list of beauty blogs ( ) from Blogging Tips gives an idea of where to start. Attending conferences, trade shows, and workshops is also an excellent way to learn from other professionals and get insights into the newest techniques, products, and services.

This knowledge can help you tailor your offerings to meet the changing demands and preferences of your clientele.

Why Appointible?

  • Free online booking website
  • Access from any device
  • SMS & Email reminders
  • Take customer Before & After photos
  • Multi-location support
  • 30 days money back guarantee

Step 2: Create a detailed financial plan

Now that you have a clear idea of your target market, what services you will provide, and a general idea of at what price point, it is time to start building a financial plan for your hair salon.

Needless to say, you will need much more than a business bank account and card to call it a day and claim you have a financial plan in place. Let’s see in this step of the article how to effectively create a solid financial plan for your hair salon business.

A: Calculate your beauty salon budget

As we discussed previously in the article  top 10 habits of successful businesses , a budget is telling your money where to go instead of wondering where it went. This mentality of always being equipped with a proper budget will go a long way on your road to success.

Here are some of the budget lines you might consider when you write a business plan.

For courses and certifications

hair dresser student at course cutting hair of a model

Earlier in this article, we had you write all the hair services you feel confident (or have the certification for) providing, as well as identify the gaps in your knowledge and what courses and learning paths you should take.

This is the moment of your salon business plan where your list of services and connect them to what courses and certifications you will need to invest in – whether for you or for employees.

Pro tip: plan ahead and save some recurring budget for learning for you, your stylists, and even your management team – some courses can be related to marketing, productivity, or other admin-related fields.

For a Hair salon business license

All legal business entities must have their respective licenses. Business licenses need to be paid and applied for, so the best way to deal with it is to contact a professional specialized in the beauty salon industry or approach the competent local chamber and institutions.

As licenses vary depending on location and specific services you offer, we can’t provide an exact figure. Prepare a budget line for an expense of around $500.

For Utilities and rent

Another important budget line for a hair salon business plan is the cost of utilities and rent. Rent will likely be your largest recurring expense, so it’s important to budget accordingly. You should research the average rent costs in your area and factor that into your budget, but you can expect to pay around $1000 to $2000 on rent alone.

Additionally, you’ll need to consider the cost of utilities such as electricity, water, and gas. To save on utility costs, consider investing in energy-efficient appliances and lighting and making sure your space is well-insulated. You wouldn’t believe how much these savings slowly add up in your finances.

For Hair salon equipment and supplies

You’ll need to purchase equipment such as chairs, styling stations, hair dryers, and shampoo bowls, as well as supplies such as hair products, towels, and cleaning items. Create a list of all the salon equipment and supplies you will need, and then run market research.

Ideally, run a search on wholesale beauty e-commerce, such as . Alternatively, network with a local community of hair stylists and salons to get an idea of there are local suppliers that offer more competitive prices.

For marketing efforts

Marketing is a crucial aspect of any successful business, including a hair salon. It’s important to allocate a budget for marketing efforts to reach prospective customers as well as retain existing clients. Think of social media, website development, ads in local outlets, etc.

To save on marketing costs, consider using free marketing channels such as social media and email marketing. You can also create your own marketing materials using free online design tools such as or .

For Hiring hair stylists

hair stylist caring for clients hair in a hair salon

If you plan to hire hair stylists for your salon, you’ll need to factor in the cost of hiring and onboarding new employees. This can include expenses such as job postings, recruiting fees, and training costs.

When budgeting for hiring, consider the average salary and benefits for hair stylists in your area. You may also want to factor in the cost of providing employee benefits such as health insurance and paid time off.

To save on hiring costs, consider using free job posting websites or social media to advertise open positions. You can also offer referral bonuses to current employees to incentivize them to refer qualified candidates.

It’s important to have a clear understanding of your staffing needs and to create a hiring plan that aligns with your business goals. This will help you avoid overstaffing or understaffing your salon and ensure that you have the right team in place to provide high-quality services to your clients.

B: Calculate your rates and prices

Once you have a clear understanding of your salon’s expenses, it’s important to calculate your rates and prices in order to generate revenue and make a profit.

When setting your rates and prices, consider factors such as your expenses, your target audience, and your competitors’ pricing. You should also consider the value of your services and the quality of your customer experience.

Here are some steps you can take to calculate your rates and prices:

Run a break-even analysis: This is the point at which your salon’s revenue covers your expenses. To calculate your break-even point, divide your total expenses by the number of services you expect to provide each month.

Research your competitors’ pricing: Research the pricing of other salons in your area that offer similar services. This will give you a sense of the market rate for your services.

Set your prices: Once you’ve determined your break-even point and researched your competitors’ pricing, you can set your prices. Consider pricing your services slightly above the market rate to reflect the quality of your salon and the value of your services.

Review and adjust your pricing: It’s important to regularly review your pricing to ensure that it aligns with your expenses and your business goals. You may need to adjust your pricing over time as your expenses or market conditions change.

Step 3: Build your brand and target market

Building a strong brand is essential for any successful hair salon business. A strong brand helps to create a loyal customer base and can differentiate your salon from competitors. Here are some steps you can take to build your brand and target market.

Define a good mission statement.

A mission statement is a clear and concise statement that defines the purpose and values of your salon. It should communicate the core values of your salon and what makes it unique.

To create a good mission statement, ask yourself the following questions:

What do you want to achieve with your salon?

What values do you want to communicate to your customers?

What makes your salon unique?

Once you have answered these questions, you can use them to create a clear and concise mission statement that reflects your salon’s values and purpose.

Define your hair salon’s ideal clients.

professional hairdresser drying hair of the ideal client

Defining your ideal clients is an important step in building your brand and targeting your marketing efforts. Knowing your ideal clients helps you to tailor your services and marketing messages to their needs and preferences.

To define your ideal clients, consider factors such as age, gender, income level, and lifestyle. You can also consider the types of services and products that your ideal clients are likely to be interested in.

With a defined ideal client, you can create marketing messages and promotions that resonate with them and attract them to your salon.

Define your hair salon’s name.

Choosing a name for your hair salon is a vital part of brand-building – so much so that we wrote an entire article on  picking a name for your hair salon . In short, your salon name should be memorable and reflect your salon’s values and purpose.

When choosing a name, consider factors such as: What do you want your salon name to communicate to your customers? Is the name easy to remember and pronounce? Is the name available as a domain name and social media handles?

We highly advise you to read through the article above, as you will surely come out with a name fit for successful businesses.

Step 4: Pick your salon location

outdoor from a hair salon venue without logo

Location is the most important aspect of any real estate deal, whether you are renting a place for your new business or buying a house.

Choosing the right location for your hair salon is crucial to the success of your business. Here are some steps to help you pick the perfect location:

Understand the local market and competition.

Researching the local market and competition will help you understand the demand for beauty services in the area and identify potential competitors.

Consider factors such as population demographics, income levels, and the proximity of other hair salons. Look for gaps in the market that your salon can fill or areas where you can differentiate yourself from the competition.

Pick a location with your target clients in mind.

Time to refer to the part of your beauty salon business plan where you defined your ideal client. Look for a location that is easily accessible and convenient for your target clients. For example, if your target clients are busy professionals, you may want to choose a location near office buildings or shopping centers.

Align with your brand.

Your salon location should align with your brand and communicate the values and personality of your salon. For example, if your salon is focused on eco-friendly and sustainable practices, you may want to choose a location that is environmentally friendly or close to parks and nature reserves.

Choose the right salon size.

Choosing the venue size is another make-or-break point when it comes to location. Consider factors such as the number of chairs you need, the size of your waiting area, and the size of your backroom for storage and supplies. A larger salon may allow you to accommodate more clients, but it may also come with higher overhead costs, as well as potentially looking “empty.”

Ultimately, choosing the right location for your salon requires careful research and consideration. Take the time to evaluate your options and choose a location that will help your salon thrive.

Step 5: Craft a marketing plan for your hair salon

A well-crafted marketing plan is essential to help you promote your hair salon, increase service sales, and keep existing customers coming back. Here are some tips to help you create an effective marketing plan.

Share your work online.

We could name this section “create a social media presence.” However, if there is one thing you should be working on systematically in social media is sharing your work. Yes, indeed, you would also benefit from a website, but social media is hands down the best place to show actual clients hair cuts and their feedback.

Share before and after photos, and short videos of the end result of a client’s hairstyle, ask for 5-star reviews, and more. Aim to share your work at least every second day on social media.

Continuously launch new promos.

Offering promotions and discounts is a great way to attract new customers and encourage existing ones to come back. Consider launching different types of promotions, such as referral discounts, seasonal discounts, or loyalty programs.

Keep your promotions fresh and exciting to encourage repeat business. For example, offer a discount on new services or products you introduce or host a giveaway for a free hair care package.

Build a text message marketing routine.

Text message marketing is an effective way to communicate with your customers and keep them informed about promotions, new services, and other updates. Collect your customers’ phone numbers and build a text message list to reach out to them.

Send regular updates to your text message list, but be sure not to overdo it. Limit the frequency of your messages and offer valuable content such as special promotions or early access to new services.

Step 6: Pick a dedicated booking system

Choosing the right booking system is essential for running a successful hair salon. So much so that we dedicated an entire step in your salon business plan to it; a reliable booking system can streamline your operations, help you manage appointments, and keep your clients happy.

Pen and paper can only do so much for your salon business, and free services, such as Google Calendar, are simply not fit for the job. Here are some of the things you will get to do once you pick an online appointment scheduling software for your hair salon:

You will receive appointments 24/7

With appointment scheduling software, you can get clients any time of the day, any day of the week. Working hours will become a thing of the past when it comes to selling your services.

You will boost your marketing strategy.

An appointment scheduling software can help you integrate your marketing efforts seamlessly. With automated emails and SMS reminders, you can promote your services, offer discounts, and send personalized messages to your clients. This way, you can stay top-of-mind with your customers and ensure that they keep coming back to your salon.

You will reduce the admin workload

Gone are the days of answering endless phone calls, jotting down appointments, and dealing with booking conflicts. With an online booking system, you can automate your scheduling process, send automatic appointment reminders, ask for confirmations, and more, freeing up time to focus on growing your business.

You will seamlessly manage your staff.

With a booking system, you can assign staff members to specific services, manage their work hours, and monitor their performance. You can also give your stylists access to their own calendars, which will allow them to see their schedules and manage their bookings.

An appointment scheduling software for salons looking to grow in 2023

business plan for a beauty salon

Appointible is a powerful appointment scheduling software that is specifically designed for the hair and beauty industry. With Appointible, you can manage your salon’s bookings, staff schedules, and customer data all in one place. Appointible offers a range of features, including online booking, automated reminders, staff management tools, and an analytics dashboard, to help you streamline your salon’s operations and grow your business.

Create a free account with Appointible  and elevate your salon business plan.

Step 7: Your salon’s growth

If you followed the previous steps correctly, your hair salon is now up and running smoothly. However, you may wonder how to keep your salon growing and thriving in the competitive market. That’s why we dedicated this section to showing you the different paths for salon growth.

Horizontal salon growth

One way to grow your salon business is through horizontal growth. This means expanding your services, hiring more stylists, opening new locations, and so on. If you plan to expand horizontally, it’s important to reflect that in your branding and salon size from the outset.

For example, if you plan to have a bigger salon and offer more services, invest in the necessary equipment and create a marketing plan to attract new customers. This way, you can make sure your salon is ready for growth when the time comes.

Vertical salon growth

Another way to grow your salon is through vertical growth. This means specializing in a select number of services and aiming to become the best in the industry. By focusing on quality over quantity, you can charge higher prices and keep payroll, supplies, and overhead costs to a minimum.

To achieve vertical growth, you need to build a strong reputation and brand identity around your specialty services. This might include targeted marketing campaigns, creating a niche social media presence, and offering exceptional customer service.

No matter which growth path you choose, it’s important to research your options, plan carefully and stay up-to-date with the regulations in your area. Continuously review your efforts and tweak your strategies as needed to ensure your salon continues to grow and succeed.

We hope this article has been helpful in guiding you through the steps of opening and growing a successful hair salon business. Remember to stay dedicated, maintain a strong brand, and always put your customers first. Good luck in your journey to success!

Get Appointible now.

Start managing your appointments with confidence and ease. Get it for free and bring in more clients.

Session expired

Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.

Business Plan Template for Beauty Salon

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
  • Get started in seconds

slide 1

Planning to open or manage a beauty salon can be an exciting endeavor, but it also requires careful planning and strategy. That's where ClickUp's Business Plan Template for Beauty Salon comes in handy!

Our comprehensive template is specifically designed for entrepreneurs in the beauty industry, helping you outline every aspect of your salon's vision, target market, services offered, marketing strategies, financial projections, and operational details. With this template, you'll be able to attract investors, secure financing, and set yourself up for success.

From defining your unique selling proposition to analyzing market trends, our Business Plan Template for Beauty Salon has got you covered. Get started today and turn your salon dreams into a reality!

Business Plan Template for Beauty Salon Benefits

When it comes to opening or managing a beauty salon, having a solid business plan is essential. With ClickUp's Business Plan Template for Beauty Salon, you can:

  • Clearly outline your vision and goals for your salon
  • Identify and target your ideal market, ensuring you reach the right audience
  • Detail the services you will offer, showcasing your unique offerings
  • Develop effective marketing strategies to promote your salon and attract clients
  • Create accurate financial projections, helping you secure financing and manage your budget
  • Plan out the operational details of your salon, ensuring smooth day-to-day operations
  • Increase your chances of attracting investors and achieving long-term success

Main Elements of Beauty Salon Business Plan Template

When it comes to planning your beauty salon business, ClickUp's Business Plan Template has got you covered with all the essential elements:

  • Custom Statuses: Track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Add important details to your business plan with custom fields like Reference, Approved, and Section, allowing you to easily organize and categorize your information.
  • Custom Views: Access different perspectives of your business plan with views like Topics, Status, and Timeline to keep track of tasks, monitor progress, and plan your timeline effectively.
  • Collaboration and Communication: Utilize ClickUp's features like comments, notifications, and reminders to collaborate with your team, get feedback, and ensure everyone is on the same page.
  • Getting Started Guide: ClickUp's Business Plan Template comes with a pre-built Getting Started Guide view, providing you with step-by-step instructions on how to make the most of the template and create a comprehensive business plan for your beauty salon.

How To Use Business Plan Template for Beauty Salon

Starting your own beauty salon can be an exciting venture, but it's important to have a solid business plan in place. Follow these six steps to use the Business Plan Template for Beauty Salon in ClickUp:

1. Define your vision and mission

Begin by clearly articulating the vision and mission of your beauty salon. What is the purpose of your business? What specific services and experiences do you want to offer to your clients? This step will help you establish a strong foundation for your business plan.

Use a Doc in ClickUp to outline your vision and mission statements for your beauty salon.

2. Conduct market research

Before diving into the details of your business plan, it's crucial to understand your target market and the competitive landscape. Research the beauty industry in your area, analyze the demographics of your potential customers, and identify your competitors. This information will help you make informed decisions about pricing, marketing strategies, and service offerings.

Create custom fields in ClickUp to track your market research data and organize it for easy reference.

3. Develop your service offerings

Based on your market research and your own expertise, determine the range of services you will offer at your beauty salon. Consider services such as haircuts, styling, coloring, manicures, pedicures, facials, and waxing. Determine the pricing structure for each service and any packages or promotions you may offer.

Use tasks in ClickUp to create a list of your services and assign pricing and package details.

4. Outline your marketing plan

To attract and retain clients, you'll need a strong marketing strategy. Identify your target audience, and develop a plan for reaching them through various channels such as social media, local advertising, partnerships, and events. Outline your marketing budget and set goals for customer acquisition and retention.

Use the Calendar view in ClickUp to plan and schedule your marketing campaigns and track their effectiveness.

5. Create a financial forecast

Building a financial forecast is a critical step in your business plan. Estimate your startup costs, including equipment, supplies, rent, and licenses. Project your revenue based on your service offerings and pricing. Calculate your monthly expenses, including staff wages, utilities, and marketing costs. Finally, determine your break-even point and set goals for profitability.

Use Dashboards in ClickUp to create visual representations of your financial forecast and track your progress.

6. Review and revise

Once you've completed your business plan, take the time to review it thoroughly. Ensure that all the information is accurate and aligns with your vision and goals. Seek feedback from mentors or industry experts, and make any necessary revisions. A well-developed and regularly updated business plan will serve as a roadmap for your beauty salon's success.

Set a recurring task in ClickUp to review and update your business plan regularly, ensuring that it remains relevant and guides your decision-making process.

Get Started with ClickUp’s Business Plan Template for Beauty Salon

Entrepreneurs planning to open or manage a beauty salon can use the ClickUp Business Plan Template to create a comprehensive and professional business plan that covers all aspects of their salon.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful beauty salon:

  • Use the Topics View to outline and organize different sections of your business plan, such as Executive Summary, Market Analysis, Marketing Strategy, Financial Projections, and more.
  • The Status View will help you track the progress of each section of your business plan, with statuses like Complete, In Progress, Needs Revision, and To Do.
  • The Timeline View will give you a visual representation of the deadlines and milestones for your business plan, allowing you to stay on track.
  • The Business Plan View provides a comprehensive overview of your entire business plan, allowing you to easily navigate and review all sections.
  • The Getting Started Guide View will provide you with step-by-step instructions and tips on how to use the template effectively.
  • Use custom fields like Reference, Approved, and Section to add additional information and categorize different sections of your business plan.
  • Collaborate with team members and stakeholders to gather input, feedback, and revisions to ensure a thorough and well-rounded business plan.
  • Monitor and analyze the progress of your business plan to make necessary adjustments and ensure its success.
  • Business Plan Template for Content Creators
  • Business Plan Template for Network Security Analysts
  • Business Plan Template for Quality Control Analysts
  • Business Plan Template for Food Service Industry
  • Business Plan Template for Charitable Foundations

Template details

Free forever with 100mb storage.

Free training & 24-hours support

Serious about security & privacy

Highest levels of uptime the last 12 months

  • Product Roadmap
  • Affiliate & Referrals
  • On-Demand Demo
  • Integrations
  • Consultants
  • Gantt Chart
  • Native Time Tracking
  • Automations
  • Kanban Board
  • vs Airtable
  • vs Basecamp
  • vs MS Project
  • vs Smartsheet
  • Software Team Hub
  • PM Software Guide

Google Play Store

  •  Contact Us

hair stylist on a table in a hair salon

  • February 27th, 2024
  • Business Tips

How to Write a Hair Salon Business Plan

Are you thinking about opening your own hair salon? Or maybe you already have a salon and are thinking about opening another location?  

Well, when it comes to opening a new salon business, knowing how to write a hair salon business plan can make or break your success. The good news is—we’re here to help. 

In this article, we’ll go over the ins and outs of creating a hair salon business plan. This includes everything from market analysis and financial projections to your goals for the future. Having a plan will help you obtain funding and stay on track as you grow. 

Let’s get started. 

Do I Really Need to Write a Business Plan for a Hair Salon?  

You wouldn’t drive from San Francisco to Boston without either a GPS or a map, right? So, you shouldn’t run a business without a plan either. 

A hair salon business plan is a roadmap for your beauty business. Whether you have two chairs or 200, it’s essential for your ongoing success. 

In fact, opening or expanding a business has a lot more at stake than a drive across the country. You may have saved or taken out a loan to start your salon. And you likely have employees or contractors who are dependent on your business sense, too. 

A business plan gets you organized when you’re first starting out or opening a new location. Plus, it keeps you on track as you grow. You can reach or exceed your goals, but you must know what they are first. And you need to have a detailed set of strategies to use along the way. 

Let’s go back to our road trip metaphor.  

Suppose you want to get from California to Massachusetts. First, you figure out how many miles or hours the journey will take. Then, you divide that by how many miles or hours you can comfortably drive in a day. That’s how many days it will take. Finally, you plan overnight stops along the way for each of those days to make the drive doable. 

A salon business plan isn’t much different. You probably have goals for things like: 

  • How much gross income you want to bring in 
  • How much profit you want after overhead and labor 
  • Ideal business model structure (e.g., booth rent vs. commission) 
  • Services you would like to offer clients 
  • Places where you’d like to open additional salons 

Without a specific business plan for how to make them happen, those are just pie-in-the-sky dreams. You need a more granular approach to turn them into a reality. 

For instance, how much money do you need to make each month to reach your desired net profits? If that’s how much you need to make each month, what do you need to make daily, assuming you’re open five days per week? How many chairs do you need to have? At what capacity do you need to operate? 

Not to mention, you’ll almost certainly need a formal business plan if you want to get financing for your salon. Salon equipment and real estate can be quite expensive. A bank may loan you money to get set up, but only if they see you have done your homework first. 

Lenders don’t want to back a business that is more likely to fail than to succeed. And new hair salons have an average success rate of 50% in the first three years of operation. 

That means half of those businesses will fail. Most fail not because of a lack of talent or ambition but because the owner doesn’t know how to properly run a business. You can be the best hairstylist in the world. But if you consider things like business accounting and marketing, you will likely lose more money than you are bringing in every month. 

Do you want to be in the 50% of new salons that thrive? Keep reading to learn the step-by-step method of developing a business plan for your salon. 


Owning a Hair Salon: Your Launch Guide  

hair stylist at salon front desk on laptop

How to Write a Hair Salon Business Plan: Step by Step  

Below you’ll find information on each section commonly included in a business plan. But first, here’s a tip to help you make the most of these categories. 

Use the SMART method for setting goals. What are SMART goals ? They are: 

  • Specific – highly detailed, not vague 
  • Measurable – able to be quantified with hard numbers and actionable items mapped out to achieve the goal you’ve set 
  • Achievable – doable within the framework of your business model 
  • Relevant – related to your salon today, not somewhere else or too far in the future 
  • Time-bound – tied to specific dates for end goals and milestones 

Any time you set a long-term or short-term goal, ask, “Is it SMART?” If not, dig deeper to get the details you need to make it work. 

Executive Summary  

Think of the executive summary as the introduction to your salon business plan. It gives brief information about: 

  • The purpose of your salon and who it will serve 
  • Your business objectives (offer something novel, expansion, etc.) 
  • How your salon will be different from your competitors 
  • Why you think the business will perform well 

For instance, you could talk about how you plan to open a salon in a busy urban area to cater to downtown employees. Your client demographic is primarily white-collar workers aged 25 to 45. 

Your unique selling proposition , or USP, is what makes the salon special. Say it’s that it will offer 20 and 50-minute appointments to fit into standard lunch breaks. Additionally, you’ll have 10-minute appointments for fast services during coffee breaks. 

Customers can get a quick trim on their fringe or ends. Beard and mustache trims are another rapid service you will offer. Everything can be booked and paid for online to streamline the process and get customers in and out in a jiffy. 

Maybe after work hours, your salon will be open for more traditional appointments. And you’ll have more quickie services available for businesspeople going out at night. They can get an updo, blowout, or style refresh before a date. On Fridays, you’ll offer manicure services too. 

In your business plan, you’d want to outline howyour USP will help your salon be successful. For our example, you might say you believe the salon will do well financially because of three factors: 

  • The area is currently underserved by hair salons. 
  • You are catering to the needs of businesspeople in your locale. 
  • You hired an experienced stylist who’s bringing their clients with them. 

You don’t have to get into a ton of detail yet. This is a proverbial bird’s eye view of your business proposition. You could, however, outline a rough roadmap of how you envision your business will start and where you see it going in one year and five years. 

For instance, perhaps you plan to start with one location and 10 chairs. Five years from now, you want to open two additional locations. At that time, you will add new services like brow waxing and makeup consultations. 

You can mention market analysis in this section, too. Market analysis looks at competition and consumer needs in your niche. However, there will be a place later in your business plan to address this in more detail. 

Remember, your executive summary is an investor or lender’s first impression of your salon business. Therefore, you want to make it shine. 

Company Description  

This section goes into detail about the structure of your company. How long have you been in business? Who are the owners and managers? 

You’ll also want to review how many employees or contractors you plan to have. Will they be employed under W2 status, or will they contract as 1099 workers? 

Will hair stylists pay you a fee for the use of a chair? Will your salon take a cut of their fees? How will tipping be structured? 

For example: 

  • Our salon is a startup organization that is not yet in business. 
  • It is co-owned by two stylists who participate 50-50 in leadership. 
  • There will be 10 chairs in total in the salon. 
  • Eight contract stylists will be working as 1099 independent contractors. 
  • Contract stylists will pay a monthly chair rental fee and a percentage of their billables to the owners. 
  • All tips will go to the employed stylists, with a percentage going to a shampoo assistant. 
  • Contract stylists make a commission on products sold in the salon. 
  • You will also have two paid receptionists who will be W2 employees. 

You will go into more detail about financials in the Services and Pricing section. But this section should give readers an understanding of the basics of your planned salon operations. 

You can also include funding or investing requests in this section. Again, you will have further opportunity to dive into financials later. But touching on what you need to open or expand gets readers primed as they go through the next four sections. 

woman reading a laptop and taking notes

Market Analysis  

The market analysis section of your business plan is another area where you can wow readers and make your salon stand out. It answers the question, “Why you, and why now?” 

Remember, you don’t want to fit in with all the other salons in the area. Instead, you want yours to be unique . 

Your hair salon might be unique because of its business model, like the hypothetical one described in the executive summary. Or it could be you have a string of well-known stylists. 

Perhaps you offer extra luxury services and product lines. Maybe you offer great prices. It could be the whole vibe of your salon that’s one of a kind. Maybe it’s a retro nod to the ‘70s or a high-tech glimpse into the future. 

You don’t want to pitch your salon with a kitchen sink-style of features. After all, when you appeal to everyone, you really appeal to no one. But you can list several unique attributes that will give you a competitive market edge. 

In this section, you’ll show what the current market is like in your location. How many other salons are within a mile or two? Who do they cater to? Is there a gap you can fill to capture more market share? 

Be realistic. If everyone who comes through your door is on a tight budget, you can’t offer $300 color jobs. You need to match your services to your demographics. 

If you’ve ever sold a real estate property, you’ve done something similar to a business market analysis. You or your agent prepare “comps” or comparables. The comps show how your property is special, while reviewing what the rest of the area has to offer. 

Whether your salon is brand new or you’re opening a new location for your existing salon business, you may need to conduct market research. You can do this on your own or hire a consultant to do it for you. 

The more populated the area in which you operate, the more complicated market research is likely to be. If you’re in a suburb or rural community, there may only be a few hair salons to compete with. 

Don’t forget to include how your USP and ability to fill a need relates to industry trends. Let’s use the example above. There is a current national trend towards more online conveniences for salon customers. So, offering online payments and booking is going to help you stay at the front of the curve. 

Also, employees are feeling busier than ever these days. They struggle with work-life balance. And many are returning to the office after working remotely for several years. 

Your salon leverages this trend as well by providing stress-free quick appointments that fit into work breaks. Workers can get their hair done over their lunch hour and make better use of their personal time after work. 

If you have an existing business that you’re expanding, you can survey your clientele. Maybe you’re going to a second location because it’s underserved. Or perhaps you’re adding more services because that’s what clients want.  

It’s great to be able to give objective data that says there’s a need for your services. 

Hair Salon Industry Trends for Growing Your Salon Business  

Marketing Strategy  

How do you plan to promote your new salon or additional location? That’s the focus of this section of the plan. 

Some common salon marketing methods include: 

  • SEO website 
  • Social media accounts 
  • Paid advertising 
  • Loyalty programs 
  • Cross-promotion with other businesses 
  • Flyers in area office buildings 
  • Bulk mailings with coupons 
  • Free makeovers 
  • Local news editorial coverage 
  • Online review platforms 

An SEO (search engine optimized) website is a great place to start promoting your business. You can add other components later. An optimized website is set up to rank higher on search engines like Google and Bing. 

How do you improve a website’s SEO? 

  • Use keywords related to your exact services that clients would search for when looking for a hair salon. 
  • Be sure to mention your location multiple times on the website, including your state and local landmarks. 
  • Add a blog for value-added content with links to authoritative sources. 
  • Get your salon mentioned on other websites and in social media mentions. 

This section overlaps with your market analysis. You’ll be using your unique selling proposition to focus marketing campaigns. Every marketing effort is an opportunity to promote what makes your salon stand out. 

Talk about how you plan to cement the two cornerstones of a healthy salon business: 

  • Repeat customers who book appointments regularly 
  • New customers who keep things fresh and balance natural attrition 

How to Design and Roll Out a Beauty Salon Rewards Program  

Management and Organization  

Here’s where you can go into more detail about your salon’s company structure and staff payment plan. You can include elements like credentials here, particularly if you or a manager have a business background or education. 

Don’t simply list how you plan to pay workers. Explain why this is best for your salon business’s long-term financial health. 

Are you and any other owners taking a salary? What corporate structure are you using (LLC, S corp, etc.)? Your state may determine how you want to set this up.  

Speaking with an accountant can clarify questions for you, especially about taxes. 

stylist and client choosing hair dye color from a book

Services and Pricing  

This section of your hair salon business plan outlines the meat and potatoes of what your salon will offer. It is essentially a menu of all the services and treatments you provide. It also includes prices for each. 

You can mention why you chose the pricing model you did. For example, if you’re serving affluent clients in a resort area, you can justify charging a little more. Or you might do group pricing because you serve a lot of bridal parties. 

Don’t forget to add any products you plan to sell. Why is carrying these items beneficial to your business? 

Financial Projections  

Financial projections are the nuts and bolts that lenders want to see. They’ll also keep you on the right path as you grow your salon. 

You’ve already outlined your services and pricing. Now, it’s time to do the math and calculate what that means in terms of income. 

Answer these questions first: 

  • What do you expect your salon to gross (total income) in a year? 
  • What are your overhead expenses (rent/mortgage, staff, utilities, wholesale supplies, etc.)? 
  • What portion of your expenses are due to payroll? 
  • Do you have to make capital purchases for equipment? Will these be paid with a lump sum, financing, or rental payments? 
  • What is the net profit you expect (gross income minus overhead and expenses)? 
  • Where do you predict expenses or income will change over the next few years? 

You want to make your business plan financial projections look truly professional. So, break them down into these categories: 

  • Sales forecast – total sales expected over the next several years 
  • Expenses budget – all the costs you need to operate 
  • Profit and loss (P&L) statement – a 12-month summary of revenue versus expenses 
  • Cash flow statement – how cash moves in and out of your business, including monthly payments 
  • Projected balance sheet – items that aren’t in your P&L, like interest debt, equity, and other factors that affect the net worth of your business 
  • Break-even analysis – what you need to earn (at least) to make your expenses and start turning a profit 

A certified public accountant (CPA) can help you put together this part of your business plan for a reasonable fee. It’s well worth it if it helps you obtain investors or bank funding. 

How You Can Start Writing a Hair Salon Business Plan Right Now  

Ready to get started on your hair salon business plan today? Use these tips right away to make it both convincing to lenders and helpful as an internal roadmap: 

  • Write a mission statement. To write a solid executive summary, it’s helpful to first compose a mission statement. This delves into why you want to open your business in the first place. Some people include this in their executive summary. Others keep it private and use it as an inspirational jumping-off point. 
  • Include milestones in your financial projections. These are points where you will examine progress and see if you’re on target. Be ready to course correct if you’re not hitting your goals. 
  • Compile an appendix. It’s a good idea to include an appendix in your business plan with copies of extra materials. This is an ideal place to include photos of your salon, certifications, licenses, and financial documents. It will keep everything organized for you and make you look more professional to lenders. 
  • Enlist help. If you have questions about certain sections of your salon business plan, consider consulting with the appropriate professionals. Paying a one-time fee to an attorney or CPA can save you money and headaches down the line. You could even consider hiring a business manager to deal with office and financial issues. 
  • Research your competition. If you’re not sure what services to offer or how you stand out, do some in-person recon. Visit competitor salons and check out influencers on social media. How can you align with service gaps and trends to make the most of your business? 
  • Explore salon management software. Salon management software can save you a lot of time and make your job a lot easier. For instance, you can use it to quickly and easily generate reports to keep a pulse on your performance. It’ll also help you with other tasks related to your financial success. The best salon management software can automate appointments, keep track of inventory, and assist with marketing. 

Learn How to Manage a Hair Salon Business with SalonBiz  

Share Article Online:

Download Marketing Toolkit Ebook

Follow us on Instagram

business plan for a beauty salon

Most Popular

woman looking at business report on a computer

Top Salon Reports You Should Be Running 

salon owner turning over an open sign on a door

How Much Does It Cost to Open a New Salon Location

stylist frames clients hairstyle with hands looking into mirror

19 Consultation Questions to Ask New Salon Clients Before an Appointment 

SalonBiz | gift card promotion

Salon Gift Card Promotion Ideas for 2024

Sign-up for our newsletter, related posts.

Imagine having a crystal-clear view of everything from your sales to how happy your customers are. That’s what salon reports offer. And they can truly be a game-changer for your

The American beauty industry is booming. From hair to nails, everyone wants to look Instagram-ready. But even without our image-obsessed tendencies caused by social media, appearance matters. It impacts how

Stepping foot in your salon is the start of a new adventure for every client. But nailing that first impression takes more than just skill with scissors. You need to

Table of Contents Bonus Gift Cards Add-On Savings Special Packages and Bundles Sweepstakes and Giveaways Freebie Swag Bags Best Practices Setup Gift Card Promotion with SalonBiz The salon gift cards

Let's Connect

We’d love to learn more about your business! Give us 20 minutes and we’ll show you how SalonBiz can help you crush your goals.

  • 3601 Walnut St. Unit 400 Denver, CO 80205
  • 1.888.809.2802
  • [email protected]
  • Hardware Requirements
  • IP Update Request
  • Privacy Policy
  • Terms of Use
  • Patron Terms

Need a business plan? Call now:

Talk to our experts:

  • Business Plan for Investors
  • Bank/SBA Business Plan
  • Operational/Strategic Planning
  • L1 Visa Business Plan
  • E1 Treaty Trader Visa Business Plan
  • E2 Treaty Investor Visa Business Plan
  • EB1 Business Plan
  • EB2 Visa Business Plan
  • EB5 Business Plan
  • Innovator Founder Visa Business Plan
  • UK Start-Up Visa Business Plan
  • UK Expansion Worker Visa Business Plan
  • Manitoba MPNP Visa Business Plan
  • Start-Up Visa Business Plan
  • Nova Scotia NSNP Visa Business Plan
  • British Columbia BC PNP Visa Business Plan
  • Self-Employed Visa Business Plan
  • OINP Entrepreneur Stream Business Plan
  • LMIA Owner Operator Business Plan
  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
  • Franchise Business Planning 
  • Landlord Business Plan 
  • Nonprofit Start-Up Business Plan 
  • USDA Business Plan
  • Cannabis business plan 
  • eCommerce business plan
  • Online Boutique Business Plan
  • Mobile Application Business Plan
  • Daycare business plan
  • Restaurant business plan
  • Food Delivery Business Plan
  • Real Estate Business Plan
  • Business Continuity Plan
  • Buy Side Due Diligence Services
  • ICO whitepaper
  • ICO consulting services
  • Confidential Information Memorandum
  • Private Placement Memorandum
  • Feasibility study
  • Fractional CFO
  • How it works
  • Business Plan Examples

Salon Business Plan Sample

Feb.11, 2015

Average rating 4.8 / 5. Vote count: 6

No votes so far! Be the first to rate this post.

beauty salon business plan Sample

Table of Content

Beauty salon business plan for starting your own salon service

People like feeling good about themselves, and a salon business can help them to achieve that. The Professional Association estimates the salon and spa industry contributes approximately $40 billion annually to the U.S. economy Approximately half the industry is classified as salon business offering mostly hair care services. However, entrepreneurs interested in making a beauty salon business plan have many options as to the variety and level of services offered, ranging from a beauty salon business plan to a full-service spa. Salons can be setup in innumerable ways, so the purpose of the beauty salon business plan  is to pin down the details to improve the chances of long-term success. Planning should always start with identifying the customer. There may be several customer persona’s depending on your target market, people over 50 years old are a very different market to the Gen X clients.

Executive Summary

2.1 the business.

Julia’s Salon will be a licensed and registered salon located near Brookhaven College, Atlanta. The business will be based on providing hair-cutting, styling, coloring, skincare and other services in the salon as well as by going to people’s homes.

2.2 Management

Before starting a salon, it’s essential to make a beauty salon business plan  and enlist major decisions about your start up salon. In this sample business plan for a salon, we’re providing all details of Julia’s Salon ranging from startup expenses to management structure.

The main working structure of Julia’s Salon include hairdressers, makeup artists, expert cosmetologists, and general assistants. Besides them, the beauty salon business plan will hire sales executives, accountants, and web developers.

To ensure efficient working from the first day, the salon will be making all arrangements one week before the launch. Staff will also be hired a week before because the owner of Julia’s Salon wants to assess staff herself.

2.3 Customers

Our major customers will be the young and adult men and women of our society. Besides them, senior citizens and teens are also expected to avail our services.

2.4 Business Target

Our target is to become the most renowned salon in our vicinity and to establish an average repeat customer rate of 60% by the end of the first year.

Company Summary

3.1 company owner.

Julia’s Saloon will be owned by Julia Fox. Julia is a graduate in social sciences. She has taken many courses related to works. After working for three years in Sports Clips she has gained expertise in hair care and styling.

3.2 Why the salon business is being started

Julia has always remained interested in  cosmetics works. It was due to her passion and interest in the industry that she got a job in a top company. As Julia wanted to start a salon she took several courses relevant to the field while she was in her college.

A few months ago she started exploring beauty salon business plan s and finally decided to initiate her own salon to generate profit through a business that is solely her passion. She believes that an exceptional mission statement for a salon can lead her to the success, she is looking for.

3.3 How the salon business will be started

Julia decided to rent a large ground story to convert it into a salon. For writing a beauty salon business plan , she decided to hire a marketing and financial expert.

After acquiring the required licenses and registrations, Julia will purchase the required equipment such as furniture, mirrors, cosmetic tools and accessories, hair styling tools, hair treatment products, and other things.

She has also decided to hire her staff a week before the lauch so that she can assess them and they can understand the beauty salon business plan environment and aims. To facilitate their clients, Julia’s salon will be providing services by going to their homes too. Moreover, the salon will set up a web-based system so that customers can pre-order or pay online.

Services for Customers

Before formulating a beauty salon business plan outline you must finalize which services you’ll be providing your customers because this decision of yours will be affecting the business in the long run.

The services as mentioned in Julia’s Salon business plan are given in detail here.

Our major salon service will comprise of works related to hair. However, we’ll also offer some other services as described here:

Hair Cutting: Our primary service will be cutting the hairs of people of all ages and gender. We’ll hire haircut experts so that every customer will be able to get the look of their desire.

Hair Styling & Coloring: We will hire experts who will be able to make several hairstyles according to the customer’s looks and desires. Moreover, we’ll also provide services like hair coloring, highlights, color blending, hair shadowing, etc.

Makeup Services: We will provide makeup services for parties and usual events.

Hair & Skin Care Services: Our third major service will be providing hair treatments such as Fusio-Dose and protein treatment. Moreover, we’ll also be offering services in skincare and treatment like manicures, pedicures.

Salon Marketing Analysis

Before you start a salon you must know what are objectives of a salon business plan . Generally, the aim is to satisfy your customers by enhancing their looks, and that is only possible when you have studied the market and market trends thoroughly.

Before finalizing your beauty salon business plan template, you must research on what are the traditions, norms and modern fashions that are arising in your target market. Only then you will be able to recognize customers’ demands and decide what aspects to include in you beauty salon business plan to meet the expectations of your customers.

5.1 Market Trends

Hair salons are one of those businesses that are flourishing in the market for a long time. Currently, 972,000 such businesses are running in the United States. According to the IBISWorld report, the business has seen a 1.4% growth rate over the period of the last five years. The industry is responsible for employing more than 1,352k people and has generated a revenue of $47bn in only 2019. To summarize, the salon business plan has a lot of potentials and can be extremely profitable if you plan it accurately.

5.2 Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

Landlord Business Plan Writing

5.2.1 Young & Adults: Our first target group will be young adults between 18 and 35 years of age. The people of this age run after the latest fashions and styles. That’s why we’ll be coming up with hairstyles, coloring and makeup techniques that are popular in people of this age group.

5.2.2 Senior Citizens: Our second target group comprises of citizens above 35 years of age. Since such people are interested in acquiring decent looks while following their norms and traditions thus we’ll be carrying out research to provide services of their interest.

5.2.3 Teens & Kids: Our third target group is expected to be accompanied by other target groups. For this group, we’ll be providing hairstyles and services that are liked by children and teens.

5.3 Business Target

  • To balance startup expenses by earned profits by the end of the first fifteen months
  • To achieve the net profit margin of $10k per month by the end of the first year
  • To maintain customer repeat rate of 60% by the end of the first year
  • To maintain an average rating of 4.6 by the end of the first year

5.4 Product Pricing

Our prices will be in the same ranges as that of our competitors, however, to get introduced to a wide group of people we’ll be offering several discounts in the first three months.

Marketing Strategy

Excellent preparation of business plan ….

Excellent preparation of business plan reporting and timing of all deadlines. I am extremely satisfied with the services. Thank Alex for all your excellent work.

This section should describe how you are going to find your ideal client and make sure they become aware of your products and services. Once you have found your clients, how will you attract and retain them? If you have a bricks-and-mortar business, is the location good for your type of clients? Does your ideal client read traditional printed advertising or are they more focussed on digital marketing? If online is important, describe the process your clients go through to make a purchase. Is it quick and easy? Starting a beauty salon business plan  will help you to focus on these points.

In this salon marketing business plan for a salon  sample we are providing the competitive aspects of Julia’s Salon as well as the advertising schemes, the salon will be employing to attract more and more customers.

6.1 Competitive Analysis

Our biggest competitive advantage is our top-class service. We’ll use high-quality material with extreme care to serve our customers. Secondly, our staff is expert in their respective domains. Besides, we’re highly customer-care oriented and we’ll always be ready to do unlimited modifications to satisfy our customers. Lastly, we’re providing home services because senior citizens usually want to have such tasks done at their own homes.

6.2 Sales Strategy

  • We’ll ensure a strong web presence
  • We’ll advertise us through Facebook and Instagram
  • We’ll get featured in magazines and local newspapers
  • We’ll offer a 20% discount on hair treatment services for the first month

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

To get an idea of how much you’ll need to spend on your business plan for a salon , you must first create a list of salon equipment with price and a list showing your employees, their job responsibilities and salaries.

7.1 Company Staff

Julia will manage the salon herself and hire the following people

  • 1 Accountant to take financial records
  • 1 Sales Executive to carry out the company’s sales business strategy plan
  • 5 Hairdressers/Hairstylists/ Hair Coloring Experts to do clients hair
  • 2 Makeup Artists to do client’s makeover
  • 1 Cosmetologist to do with hair and skin treatments
  • 2 Manicure/Pedicure Specialist
  • 4 General Assistants to carry out general tasks
  • 2 Drivers to provide transport
  • 1 Web Developer to manage company’s sites
  • 1 Customer Representative to receive customers

Financial Plan

The last step before starting your salon is to craft a detailed map showing and analyzing the investment group business plan for salon, costs of equipment, payrolls, taxes, and other expenses. A financial plan for a salon business plan must contain all the financial statements, details of projected profit and loss and measures to achieve estimated profits.

We’re providing a sample of Julia’s financial plan for anyone who wants to benefit. However, it is highly recommended to seek help from a financial advisor to have an accurate financial plan according to your figures.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow.

Download Beauty Salon Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as eyelash extension business plan , business plan for a nail salon , nail polish business plan , tanning salons business plan , tattoo shop business plan , laser hair removal business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

business plan for a beauty salon

How to Start a Plumbing Business in 2024: A Detailed Guide

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Vegetable Farming Business Plan

Trading Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

How To Write A Textile Manufacturing Business Plan

Start a Vending Machine Business in 2024: A Detailed Guide

Start a Vending Machine Business in 2024: A Detailed Guide

Oil and Gas Business Plan

Oil and Gas Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Growthink logo white

Beauty Salon Business Plan Template

Beauty salon operations plan.

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your beauty salon such as serving customers, procuring supplies, keeping the beauty salon clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.


  • Beauty Salon Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Beauty Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

StyleSeat Pro Beauty Blog

Salon & Business Tips for Stylists

  • Hair Trends
  • Hair Styling
  • Makeup Trends
  • Business Growth
  • Marketing Tips
  • Client Relationships
  • All For Pros
  • Success Stories
  • All Our Community

25 Salon Marketing Ideas To Attract More Clients & Grow Your Beauty Business

' src=

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. These strategies blend online and offline methods, ensuring a comprehensive approach to attract and retain customers. For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features.

Online Salon Marketing Ideas To Boost Sales In 2024

Having a robust digital strategy is crucial. That’s where salon marketing ideas come into play, offering innovative ways to enhance your online presence and connect with your target audience. 

By combining salon marketing tools and creative salon ideas into your strategy, you can not only capture the attention of potential clients but also keep your current clientele engaged and satisfied. In this guide, we dive into the essentials of salon marketing, providing you with a blueprint for success in today’s digital landscape. 

From leveraging social media platforms to employing cutting-edge digital advertising techniques, these strategies are designed to showcase your salon’s unique services and build a loyal customer base.

1. Social Media Marketing

Social media remains a potent tool for salon marketing. By creating engaging content that showcases your salon’s services, such as transformations and exclusive promotions, you can attract new clients and engage with existing ones. This platform allows for direct interaction with your audience, building a strong brand community.

2. Online Booking Systems

Introducing an online booking system is a top strategy for enhancing client convenience. This approach not only makes it easier for clients to schedule appointments but also optimizes your salon’s operations, leading to increased customer satisfaction and retention. With StyleSeat’s advanced online booking system , your clients can enjoy the ease of booking appointments at their convenience, directly through your StyleSeat profile. This seamless integration not only elevates the client experience but also streamlines your scheduling process, ensuring your salon operates efficiently and effectively.

3. Email Marketing Campaigns

Email marketing is a cornerstone of effective salon marketing. It allows you to keep your clients informed about new services, upcoming promotions, and salon news. Personalized campaigns keep your brand top-of-mind and encourage repeat visits, creating a loyal customer base.

4. Managing Online Reviews

Online reviews significantly impact your salon’s reputation. Encouraging satisfied clients to share their experiences and addressing any negative feedback promptly shows potential clients your commitment to customer satisfaction.

5. Utilizing Google and Facebook Ads

Exploring digital advertising through Google and Facebook ads allows you to reach potential clients based on specific demographics, interests, and behaviours. This targeted approach can increase your visibility and attract new customers to your salon. In a world where the value of beauty services continues to rise, understanding the art of pricing is crucial.

6. Content Creation: Blogs and Videos

A content strategy that includes a salon blog and video content can greatly enhance your marketing efforts. This content establishes your salon as an authority in the beauty industry, improving SEO and attracting organic traffic to your website.

7. Client Engagement on Social Media

Tagging clients in before-and-after photos (with permission) is a unique way to showcase your work and encourage clients to share their salon experiences. This strategy can be enhanced with StyleSeat , making it easier for satisfied customers to book future appointments and share their experiences with their network.

8. Interactive Q&A Sessions on Social Media

Host live Q&A sessions on platforms like Instagram or Facebook to directly engage with your audience. This provides a platform to answer beauty-related questions in real time, offer expert advice, and showcase your salon’s knowledge and personality. Interactive sessions can significantly boost engagement and foster a stronger sense of community around your brand.

9. SEO Optimization for Salon Websites

Invest in SEO (Search Engine Optimization) to ensure your salon’s website ranks high in search engine results for relevant keywords. This involves optimizing your website’s content, structure, and on-page elements like meta tags and descriptions, making it more attractive to search engines. A well-optimized website attracts more organic traffic, leading to increased visibility and potential client bookings.

10. Partnerships with Influencers and Local Celebrities

Collaborate with influencers and local celebrities to reach a wider audience. Having them share their experiences at your salon or endorse your services can lend credibility and allure to your brand, attracting their followers to your salon. Choose partners whose image and audience align with your salon’s target market for the most impact.

11. Virtual Tours of Your Salon

Create a virtual tour of your salon and share it on your website and social media channels. This allows potential clients to explore your space online, giving them a sense of the atmosphere and comfort your salon offers. Virtual tours are particularly effective for attracting new clients who prefer to see what to expect before making their first visit.

Offline Salon Marketing Ideas in 2024

While the digital world offers vast opportunities for salon marketing, the importance of offline methods remains undiminished. These traditional strategies provide a tangible and personal touch that can significantly enhance client loyalty and brand visibility. 

In this section, we’ll explore 10 essential offline salon marketing ideas that can complement your online efforts. By integrating these salon ideas with innovative salon marketing tools, your salon can achieve a well-rounded and impactful marketing strategy that resonates with a wide audience.

12. Loyalty Programs

Developing loyalty programs is one of the most effective salon marketing ideas for encouraging repeat business. Offer rewards, discounts, or exclusive services to your loyal clients to show appreciation and incentivize continued patronage.

13. Hosting Events and Promotions

Organizing salon events or special promotions are excellent salon ideas for attracting new clients and engaging existing ones. Consider hosting beauty workshops, product launch parties, or seasonal discount days to create buzz and drive foot traffic.

14. Public Relations Efforts

Leveraging local media and participating in community events are key salon marketing tools for enhancing your salon’s visibility. Collaborate with local charities, sponsor community events, or offer expert beauty advice in local publications to build your brand’s reputation.

15. Networking with Local Businesses

Networking with other local businesses can open up cross-promotional opportunities, making it a valuable salon marketing strategy. Partner with local gyms, boutiques, or spas to offer joint promotions, enhancing exposure for both businesses.

16. Professional Business Cards

Investing in high-quality, professional business cards is a timeless salon idea that ensures your contact information is readily available. Distribute them to clients, local businesses, and at networking events to keep your salon top-of-mind.

17. Referral Programs

Implementing a referral program is an impactful salon marketing approach that turns your existing clients into brand ambassadors. Offer incentives for clients who refer new customers, effectively broadening your client base through word-of-mouth.

18. Team Up with Local Schools

Partnering with local schools for events or beauty education programs is an innovative salon marketing idea. This not only introduces your salon to a younger demographic but also builds community goodwill.

19. Host Contests

Hosting contests is a fun and engaging salon idea that can generate excitement and attract new clients. Whether it’s a social media photo contest or a raffle for salon products, contests are a great way to increase engagement.

20. Offer Add-On Services

Promoting add-on services at a discounted rate is a strategic salon marketing method to enhance customer satisfaction and increase sales. This approach encourages clients to try new services they might not have considered otherwise.

21. Create a Memorable Client Experience

Focusing on creating an unforgettable client experience is the foundation of effective salon marketing. From the moment clients enter your salon, ensure they feel welcomed, valued, and pampered. Personal touches, exceptional service, and a comfortable atmosphere can turn first-time visitors into loyal clients.

22. Collaborative Community Service Projects

Engaging in community service projects, in collaboration with local organizations, can significantly boost your salon’s image and client loyalty. By organizing or participating in events that give back to the community, your salon demonstrates a commitment to social responsibility, attracting clients who value community engagement and support.

23. Customized Salon Merchandise

Create and offer salon-branded merchandise, such as eco-friendly tote bags, hair care products, or stylish accessories. This approach not only serves as a constant reminder of your salon but also promotes your brand outside the salon. Offering these items as part of a loyalty program or as rewards for referrals can enhance their appeal.

24. Salon Tours and Open Houses

Invite potential clients and local business owners to your salon for tours and open houses. This provides an opportunity to showcase your facilities, services, and the unique experience your salon offers. Pairing this with live demonstrations or free mini-services can make these events more engaging and memorable.

25. Local Artist Showcases

Transform your salon into a local art hub by showcasing works from local artists on your walls. This initiative not only beautifies your space but also attracts a diverse clientele interested in local culture and art. Hosting art openings or “meet the artist” evenings can turn your salon into a vibrant community space, fostering a deeper connection with your clientele.

Why Are Client Relationships So Essential?

The magic doesn’t just lie in the snip of your scissors or the hue of your dyes—it flourishes in the depth of your client relationships. These connections are the vibrant colors on the canvas of your salon’s success, transforming occasional visitors into loyal enthusiasts. Let’s dive into some engaging strategies to enrich these invaluable bonds:

  • Personal Touch: Tailor each interaction to reflect your client’s unique style and preferences, making them feel exclusively catered to.
  • Open Ears, Open Heart: Actively listen to your clients’ wishes and concerns, showing genuine interest and building trust.
  • Surprise and Delight: Occasionally surprise your clients with small tokens of appreciation or exclusive offers, adding an element of joy to their visits.
  • Feedback is Gold: Encourage and value feedback, showing clients that their opinions are instrumental in shaping your services.
  • Educate and Inspire: Share valuable insights to help clients understand the value behind your services.

To thrive in the competitive salon industry, innovative online and impactful offline marketing strategies are essential. By embracing these comprehensive salon marketing ideas and utilizing tools like StyleSeat, salons can enhance their online presence and provide memorable in-salon experiences. Discover more about optimizing your salon’s potential with StyleSeat’s Premium Plan . This dual approach ensures a broadened client base, increased loyalty, and significant sales growth. Integrating these dynamic strategies into your marketing plan for 2024 sets your salon up for unparalleled success.

Pro banner

Related articles

business plan for a beauty salon

Get business tips right to your inbox.


Get customized results?

We’ll ask a few questions to find more savings.

Business Electricity Rates for Merchants

Learn more about securing the best electricity plan for your salon or auto shop.

Allie Ogletree

At Choose Energy, our reporters seek out information that puts you in control of your energy. Our partners do not direct our editorial content, though we may reference their products in our posts. Read about how we make money to learn more.

Are you moving to a new address?

  • Choose Energy
  • for business

Business energy rates and plans for merchants

If you’re a business owner, you’re likely aware of how costly energy bills can impact your company. Whether you run a nail salon, hair salon, or auto shop, choosing the best commercial electricity plan can help you maximize your budget. 

According to the Energy Information Administration (EIA), the average U.S. commercial electric rate is currently 12.81 cents per kilowatt-hour (kWh). Commercial electricity rates are typically cheaper than residential ones because businesses rely on a large amount of energy to keep their facilities running properly. For example, the cost of heating water in hair and nail salons can quickly add up. Likewise, keeping your auto shop cool during hot summer days can significantly increase your electricity bill. Lighting and equipment for large facilities also add up on energy bills.

Table of contents

How to find the best business electricity provider, importance of energy efficiency for small businesses in the service industry, energy conservation strategies for salons and auto shops .

As a merchant, one way you can save on business costs is by finding the best business electricity rates and plans near you. Choose Energy makes the process of finding the right commercial energy provider and plan simple. We partner with top commercial electricity providers to connect customers with their best options. To get in touch with one of our expert agents, fill out our business electricity form or call the number on your screen. 

When shopping for a business electricity plan, you’ll come across two common pricing structures on the market: fixed-rate plans and variable-rate plans. Here’s how each one works.

  • Fixed-rate plans: These plans have a set rate for the duration of the contract, which usually lasts 12, 24, or 36 months. You’ll have a consistent rate, but you may incur an early termination fee (ETF) if you switch providers or plans before the end of your contract.
  • Variable-rate plans: These plans have rates that change from month to month depending on the energy market. You may save on energy during low-demand periods, but you’ll also be more likely to pay more during peak periods like summer. 

Call (855)-404-2027 to speak with one of our energy specialists today. 

Small businesses can implement energy efficiency strategies to lower their electricity bills, help protect the environment, and boost their reputation. 

Lower operating costs

Energy efficiency can help your business decrease its operating costs. You can boost your bottom line by lowering how much energy you consume. You can also choose a 100% green business energy plan from a top provider in your area offering green energy plans sourced from wind and solar energy .

Better for the environment

Another benefit of energy efficiency is that it helps lower your company’s carbon footprint and reliance on fossil fuels. When you decrease your energy consumption, you help reduce the amount of emissions released from electric power generation.

Boost your reputation

Your commitment to a sustainable future can be a valuable boost for your company’s reputation to help you stand out to eco-conscious shoppers and business investors. Identify ways to save energy in your daily operations and shop for a green energy plan using Choose Energy to market your mission for sustainability to prospective customers.

While shopping for a cheap energy rate can help lower your expenses, energy conservation can help you save even more overall. Here are some basic energy conservation strategies for businesses in the nail salon, hair salon, and auto shop industries:

  • Swap out incandescent light bulbs for LED lighting.
  • Install motion-activated lighting with dimmer settings.
  • Replace outdated appliances with ENERGY STAR-certified air conditioners, water heaters, washers, and dryers.
  • Invest in routine appliance maintenance and tune-ups.
  • Choose cleaning products, materials, and supplies from companies dedicated to sustainable business practices.
  • Unplug electronics that aren’t in use.
  • Lower your water heater to 120 degrees Fahrenheit.
  • Invest in solar energy and solar battery storage solutions.
  • Encourage staff to make energy-smart decisions, like turning the water off while applying shampoo and conditioner to hair.
  • Wash towels at a lower temperature and shorter cycles.

If you’re ready to learn more about business electricity for your company, call the number on your screen. 

135 episodios

Join Patricia Nowakowski every Thursday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia shares her two decades of experience in the beauty industry, packing each episode with practical advice that will take you from feeling overwhelmed to feeling empowered in your business!

The Elevate Podcast Elevate Insider

  • Economía y empresa

Escuchar en Apple Podcasts Requiere suscripción y macOS 11.4 o una versión posterior

117. If Your Salon Doesn't Have The "Wow Factor," It's Time To Rethink Your Experience

Last year was my year for concerts. I traveled to countless states and saw many artists, but only one stood out: ODESZA. Why? Because they created an incredible "wow factor" that I haven't experienced at any other concert. Their first concert was so impactful, that I've seen them multiple times since. This got me thinking... How are you creating a "wow" experience for your clients? How are you guaranteeing your clients will book again? I share all my thoughts on this topic in today's episode! To see one of my favorite ODESZA Instagram posts, click here: To download my salon's playlist, click here: Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit Want my best (and free!) business tips sent straight to your inbox? Get your free guides here:

116. How To Rank Your Salon Higher On Google [And Other SEO Tips] (with Lindsay May)

Social media is great, but there are more powerful ways to reach new clients online. This week I welcome Lindsay May to The Elevate Podcast and we talk everything SEO, Google rankings, blog posts and Pinterest to help your salon stand out online. Lindsay owns The Happy Marketing Co., an SEO, website, and marketing consultancy helping small-to-medium-sized businesses grow via strategic marketing. Lindsay has 15+ years of experience leading editorial, digital marketing, and operations teams for a variety of brands and coaches. This episode is full of practical advice and tips that you can implement today to help optimize your website and online presence. To connect with Lindsay, visit her website: To download The Happy Marketing Co.'s free "Get On Google Guide," click here:

  • 30 ABR 2024

Elevate Insider: 16. A Comprehensive Plan To Retain Your Clients

What are you doing to actively retain your client base? Clients are expensive to acquire, and it's important to show appreciation for the clients we currently have. In today's episode, I'll walk you through multiple ways to retain your clients, including what I've implemented in my salon that works. To join The Elevated Salon Owner Collective, visit

  • 17 ABR 2024

115. My Stylist Wants To Rent A Suite

Hearing that our stylist wants to leave our salon can bring up a lot of emotions, especially stress and fear. Today I'm sharing how I handle this news and how I coach my stylist into this next phase of their stylist journey. To join my upcoming extension class on May 19, click here: To join my top program, The Elevated Salon Owner Collective, click here: 

  • 10 ABR 2024

114. This One Service Changed My Whole Business

This one service completely changed by whole business and now allows my stylists to take home a consistent career income. Today I'm sharing all the details that go into being an extension focused salon and how you can reap these benefits. To join my upcoming extension class on May 19, click here: To join my top program, The Elevated Salon Owner Collective, click here: 

113. Why I Celebrated My Stylist's Redo

A few weeks ago, one of my stylists received her first ever redo and I celebrated. Redos are full of learning experiences and will help your team grow a lot of skills. Tune in to find out why I celebrated and how you can coach your team through redos. Are you looking to get clear on your vision and grow your business? Brand Builders is the perfect choice. Their team of experienced business coaches and strategists provide personalized, 1-on-1 support to help you define your business objectives, create an actionable business plan, and develop the right marketing and sales strategies to reach your goals. Their track record of success with small business owners speaks for itself- I have been working with them the last year and cannot recommend them enough! To learn more about Brand Builders, visit

Top podcasts de Economía y empresa

Quizá también te guste.

Photo of Salon J - St. Peters, MO, US. Color & cut by Julia

Location & Hours

Suggest an edit


1345 Triad Center Dr

St. Peters, MO 63376

You Might Also Consider

Milan Laser Hair Removal

Milan Laser Hair Removal

5.1 miles away from Salon J

Get 1 FREE Treatment!

in Laser Hair Removal

The Red Beauty Salon

The Red Beauty Salon

The Red Beauty Salon specializes in hair extensions, customized color, & haircuts. Owned and operated by Sarah Hayek, whose credentials include working for a large corporate beauty company as an educator and field manager. She has… read more

in Hair Extensions

Browzz By She

Browzz By She

in Eyebrow Services

Ask the Community

Ask a question

Yelp users haven’t asked any questions yet about Salon J .

Recommended Reviews

Photo of Username

  • 1 star rating Not good
  • 2 star rating Could’ve been better
  • 3 star rating OK
  • 4 star rating Good
  • 5 star rating Great

Select your rating

Overall rating

Photo of Jacque T.

I accidentally found Salon J , so glad I did, Julia is amazing. She has years of experience & I really love how she consults; she listens, and then suggest her recommendations and she was spot on. Before I knew it, she was finished and I felt like a million bucks, again I am so thrilled I found Julia. I would like to add, her salon is beautiful and sparkling clean & Julia is outgoing & professional, thank you Julia. Hope to see you soon.

Color & cut by Julia

Color & cut by Julia

Photo of Jackie L.

I had heard about Salon J through someone else. My own stylist had retired after doing my hair for almost 40 years, and after having my hair butchered by inexperienced ones in the past, I really didn't want to pick just anyone. I really needed someone who knew what she was doing. I'm so glad I decided to give Julia a try. After showing her a couple of pictures of past cuts, she knew right away what I wanted. She did an awesome job! I love my new cut and style! Thank you, Julia, for being my new stylist!

Photo of Paul H.

Julia is an amazing stylist for a great haircut. I'm able to make prompt same day hair appointments. My hair never looked better. I would recommend Julia at Salon J to everyone!

Julia is an excellent hair stylist. She is a experienced professional who cuts and styles hair to the smallest details. Julia is very knowledgeable and friendly, Salon J is modern clean and stylish. For cut, the latest styIe, coloring, or waxing I highly recommend making your next hair appointment with Julia. You will be so glad that you did!

Photo of Awesome S.

Today was my first time meeting Julia and she was amazing. I have long hair and so many times I'm disappointed with the long layers that I requested. My hair looked beautiful when she was finished and I definitely plan on going back.

Business owner information

Photo of Julia F.

Business Owner

Apr 22, 2023

Thank you for taking your time to leave a review, Shala! We appreciate your business!

1 other review that is not currently recommended

Mahogany Beauty Bar and Head Spa

Mahogany Beauty Bar and Head Spa

This all-inclusive beauty oasis is a safe space, where hair and skin dreams come true. Stacey Phillips brings to The Chop Shop East, Mahogany Beauty Bar & Head Spa LLC, serving up All Shades of Beauty! With almost 15 years of… read more

in Kids Hair Salons, Makeup Artists, Hair Extensions

Think Pink Nail & Spa

Think Pink Nail & Spa

Kiara C. said "Stopped in after being referred by a friend. This place is sooooo adorable and clean. The customer service is through the roof. I was immediately greeted with all smiles as soon as I walked through the door. The gel and polish color…" read more

in Eyelash Service, Nail Salons, Waxing

People Also Viewed

Platinum Hair Salon on Yelp

Platinum Hair Salon

Eclips Salon on Yelp

Eclips Salon

Bliss Beauty Bar on Yelp

Bliss Beauty Bar

Dominic Michael Salon on Yelp

Dominic Michael Salon

The Color Cottage on Yelp

The Color Cottage

Hair by Deana on Yelp

Hair by Deana

Salon One Seventy Eight on Yelp

Salon One Seventy Eight

J Brokaw Salon on Yelp

J Brokaw Salon

Accents Salon on Yelp

Accents Salon

Studio 703 on Yelp

Browse Nearby


Things to Do

Other Hair Salons Nearby

Find more Hair Salons near Salon J


  1. Hair Salon Business Plan Template Sample Pages

    business plan for a beauty salon

  2. Beauty Salon Business Plan Template

    business plan for a beauty salon

  3. Hair and Beauty Salon Business Plan

    business plan for a beauty salon

  4. One Page Hair Salon Business Plan Presentation Report Infographic Ppt

    business plan for a beauty salon

  5. Hair and Beauty Salon Sample Business Plan

    business plan for a beauty salon

  6. FREE Salon Business Plan Templates [Edit & Download]

    business plan for a beauty salon


  1. Do This Before Opening A Salon Business

  2. Salon franchisee VS Brand

  3. The way I communicate with my mother, cute pet debut plan, beauty salon, confusing behavior award

  4. Beauty parler|face wash #viral #beuty #face #subscribe #mekup #shorts #youtubeshorts

  5. How to start parlour or salone 2023/parlour open kernay KA kitna kharcha atta hay

  6. Reliance Enters the Beauty and Personal Care Market #reliance #beautycare #personalcare #mint


  1. Free Hair and Beauty Salon Sample Business Plan PDF

    The 7 elements of an effective hair and beauty salon business plan. 1. Executive Summary. The executive summary provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

  2. Beauty Salon Business Plan Template (2024)

    Download a customizable beauty salon business plan template with financial model and example. Learn how to start or grow your own salon with market analysis, product offering, and success factors.

  3. How To Write the Perfect Salon Business Plan in 7 Simple Steps

    Here we've broken down the entire process into 7 easy-to-follow, foolproof steps, along with their templates, to help you create a successful salon business plan. Write a mission and vision statement. Create an executive summary. Analyze and identify your target market. Perform a competitor analysis.

  4. How to Write a Beauty Salon Business Plan: Complete Guide

    Beauty Salon 5-Year Financial Projections. In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your beauty salon. Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

  5. How to Write the Perfect Salon Business Plan in 6 Steps

    1. Create an Executive Summary. The executive summary is the first section of your business and management plan and provides a brief overview of your salon business. This section should include your mission statement, business objectives, target market, products and beauty services, and financial projections.

  6. Beauty Salon Business Plan Template & Guide [Updated 2024]

    A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business's goals, business model, the type of services you will offer (beauty services, spa services, nail services, skin care services and/or hair salon services), management team, target market, and a marketing plan for the many ways you can reach ...

  7. Hair Salon Business Plan: Guide & Template (2024)

    Industry Overview. The spa and salon market stood at an impressive value of $138.9 billion in 2020, and as people continue to return to salons after the pandemic, the market's value is expected to rise at a higher rate. The rise in personal care and beauty spending is one of the major reasons for the growth of the hair salon industry.

  8. Hair salon business plan: a complete guide

    Step 1: Define your hair salon services. The first step in building a business plan for your salon starts with defining your services. You may already have an idea of the hairstyles and services you want to offer, but it's essential to consider some critical factors before finalizing your offerings.

  9. Business Plan Template for Beauty Salon

    With ClickUp's Business Plan Template for Beauty Salon, you can: Clearly outline your vision and goals for your salon. Identify and target your ideal market, ensuring you reach the right audience. Detail the services you will offer, showcasing your unique offerings. Develop effective marketing strategies to promote your salon and attract clients.

  10. How to Write a Hair Salon Business Plan (2024)

    Sales forecast - total sales expected over the next several years. Expenses budget - all the costs you need to operate. Profit and loss (P&L) statement - a 12-month summary of revenue versus expenses. Cash flow statement - how cash moves in and out of your business, including monthly payments.

  11. How To Create a Successful Salon Business Plan

    8. Get your finances in check. If you've already set your prices, take a bow — the hardest part of your salon's financing strategy is already done. However, you'll need to take your money a step further to get a rough idea of how your business will progress on a monthly and annual basis.

  12. Beauty Salon Business Plan PDF Example

    The Plan. Our beauty salon business plan is designed with clarity and thoroughness, addressing all crucial aspects needed for a comprehensive business plan. It details the salon's operations, strategic approach, market environment, competitive landscape, management team, and financial projections. Executive Summary: Provides a snapshot of ...

  13. Hair Salon Business Plan Template & Guide

    Hair Salon Business Plan. Over the past 20+ years, we have helped over 5,000 entrepreneurs and salon owners create business plans to start and grow their hair salons. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a hair salon business plan template ...

  14. Beauty Salon Business Plan Template

    Whether you're starting a nail salon or hair salon business, this salon business plan template will help you sell your business idea to whoever you need to get on board. Unlimited templates & signatures for 19$/month. Explore all plans . First and foremost in this salon business plan template is an executive summary. Developing an executive ...

  15. How to write a business plan for a beauty salon?

    A business plan has 2 main parts: a financial forecast outlining the funding requirements of your beauty salon and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

  16. Salon Business Plan: How to Write a Beauty Salon Business Plan

    Marketing Strategy. Your market analysis will serve as the foundation for your marketing strategy. First, define the type of clients you would like to attract. Create a detailed picture of your ideal clients: their age, gender, income, lifestyle, occupations, desires and needs. Then, outline your position.

  17. How to Write a Salon Business Plan that Yields Profits

    Start with an executive summary. An executive summary serves as your plan's overview. Think of the summary as a clear, concise preview for the reader of what's to come. Your executive summary should include the objectives of your salon and your mission statement. Use it to paint the big picture.

  18. Salon Business Plan Sample [2024 Updated]

    Currently, 972,000 such businesses are running in the United States. According to the IBISWorld report, the business has seen a 1.4% growth rate over the period of the last five years. The industry is responsible for employing more than 1,352k people and has generated a revenue of $47bn in only 2019. To summarize, the salon business plan has a ...

  19. Beauty Salon Business Plan Operations Plan

    While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your beauty salon such as serving customers, procuring supplies, keeping the ...

  20. 25 Salon Marketing Ideas To Attract More Clients & Grow Your Beauty

    6. Content Creation: Blogs and Videos. A content strategy that includes a salon blog and video content can greatly enhance your marketing efforts. This content establishes your salon as an authority in the beauty industry, improving SEO and attracting organic traffic to your website. 7.

  21. Electricity for Nail Salons, Hair Salons, and Auto Shops

    If you're a business owner, you're likely aware of how costly energy bills can impact your company. Whether you run a nail salon, hair salon, or auto shop, choosing the best commercial electricity plan can help you maximize your budget.. According to the Energy Information Administration (EIA), the average U.S. commercial electric rate is currently 12.81 cents per kilowatt-hour (kWh).

  22. ‎The Elevate Podcast en Apple Podcasts

    Join Patricia Nowakowski every Thursday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia shares her two decades of experience in the beauty industry, packing each episode with…

  23. SALON J

    The Red Beauty Salon specializes in hair extensions, customized color, & haircuts. Owned and operated by Sarah Hayek, whose credentials include working for a large corporate beauty company as an educator and field manager. She has… read more