business plan for dollar store

How to Start a Dollar Store

start a dollar store

Starting a dollar store can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful dollar store.

Importantly, a critical step in starting a dollar store is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Dollar Store :

  • Choose the Name for Your Dollar Store
  • Develop Your Dollar Store Business Plan
  • Choose the Legal Structure for Your Dollar Store
  • Secure Startup Funding for Your Dollar Store (If Needed)
  • Secure a Location for Your Business
  • Register Your Dollar Store with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Dollar Store
  • Buy or Lease the Right Dollar Store Equipment
  • Develop Your Dollar Store Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Dollar Store
  • Open for Business

1. Choose the Name for Your Dollar Store

The first step to starting a dollar store is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own business:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your dollar store.

2. Develop Your Dollar Store Business Plan

One of the most important steps in starting a dollar store is to develop your simple business plan template . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your dollar discount store.
  • Company Overview – this section tells the reader about the history of your dollar store and what type of dollar store you operate. For example, are you a general merchandise dollar store, variety dollar store, or a discount grocery store?
  • Industry Analysis – here you will document key information about the dollar store industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what products/services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your dollar store? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your dollar store make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

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3. choose the legal structure for your dollar store.

Next you need to choose a legal structure for your dollar store and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the dollar store owner and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to open a dollar store together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the store’s profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a dollar store include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a dollar store is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your dollar store, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Dollar Store (If Needed)

In developing your dollar store business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a dollar retail store to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a dollar store that they believe has high potential for growth.

5. Secure a Location for Your Business

To find a store location, you’ll first need to consider the demographics of the area. You’ll want to target an area with a high population density and a strong buying power. You’ll also want to make sure that the area is accessible by foot, car, and public transportation.

Ideally, your store should be close to large shopping malls, grocery stores, schools, and other such establishments. This way you’ll benefit from the foot traffic these places generate. You can also tap into their customer base by selling similar products or items that complement the items they sell.

You’ll also want to check the zoning of the area for commercial use. If it’s not zoned for commercial use you can apply for rezoning, but this process will take time and money. 

6. Register Your Dollar Store with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your dollar store’s name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your dollar store to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

Depending on the location and type of dollar store you launch, you will have to obtain the necessary state, county and/or city licenses.

Common license requirements may include:

  • General Business License : getting your Articles of Incorporation as discussed above
  • Sales Tax License or Seller’s Permit : for selling products
  • Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a building or land for a particular purpose
  • Fire Department Approval : a process by which the local fire department reviews and approves the installation of a fire alarm system.

10. Get Business Insurance for Your Dollar Store

There are various types of insurance that are necessary to operate a dollar store.

Some business insurance policies you should consider for your dollar store include:

  • General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
  • Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
  • Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Dollar Store Equipment

You will need the following equipment to start your dollar store: cash register, storage racks, shelves, signage, and a security system.

12. Develop Your Dollar Store Marketing Materials

Marketing materials will be required to attract and retain customers to your dollar store.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your dollar store. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional dollar store website provides potential customers with information about the products you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your dollar store.

13. Purchase and Setup the Software Needed to Run Your Dollar Store

You’ll need a Point of Sale (POS) system to track your sales and inventory. You’ll also need accounting software to manage your finances, and a customer relations management (CRM) system to keep track of your customers’ contact information and purchase history.

14. Open for Business

You are now ready to open your dollar store. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Dollar Store FAQs

Is it hard to start a dollar store.

It can be hard to start a dollar store. There are some things you’ll need to do to set your store up for success. You'll need to create a business plan, find a location for your store, and stock your shelves with new dollar store merchandise . You'll also need to market your store and keep track of your finances. However, if you're willing to put in the work, a dollar store can be a profitable business venture.

How can I start a dollar store with no experience?

There are a few things you can do to start a dollar store with no experience. First, you can research the industry and learn about the different types of products that are typically sold in dollar stores. You can also reach out to other dollar store owners for advice and tips on how to run a successful business. Finally, you can create a detailed business plan and track your progress along the way. By taking these steps, you'll be on your way to starting a successful dollar store.

What type of dollar store is most profitable?

The most profitable type of dollar store is the variety store. A variety store is a store that sells a variety of products, including both dry goods and packaged foods, as well as small appliances, seasonal items, and toys. A variety store nearly always has a limited amount of space, meaning the products must be arranged carefully. A well-organized display can help increase the store's profitability. 

How much does it cost to start a dollar store?

The cost to start a dollar store can vary depending on the size and location of the store. Typically, the initial investment can range from $10,000 to $50,000. This includes buying or renting the building, the rent/mortgage expenses for a few months, hiring staff, and buying inventory.

What are the ongoing expenses for a dollar store?

A dollar store may have a variety of ongoing expenses, such as the cost of inventory, employee salaries, and rent. This would also include the cost of insurance, such as employee health and liability. The dollar store may also have to deal with miscellaneous expenses such as vehicle maintenance and utilities.

How does a dollar store make money?

A dollar store makes money by purchasing items in bulk and selling them to consumers. Another way to make money is by selling items that are close to their expiration date at a steep discount. Finally, most dollar stores make money by stocking items that people need, but may not want to purchase at the higher price points set by other types of stores. For example, many dollar store businesses sell food, personal care items, and cleaning supplies. By stocking these necessary items, the store is able to compete with big box retailers and grocery stores. 

Is owning a dollar store profitable?

There is no definitive answer, as profitability depends on a number of factors specific to each store. However, in general, dollar stores tend to be quite profitable, as they offer an affordable alternative to traditional retail stores.

One reason owning a dollar store can be profitable is because people are always looking for ways to save money. By offering a variety of products at low prices, a dollar store can attract customers who are looking for a good deal. Additionally, because a dollar store is not challenging to operate, it can be a relatively low-maintenance business venture.

Why do dollar stores fail?

Dollar stores fail for a variety of reasons, but often it boils down to the store not being able to generate enough traffic or sales to cover costs. Other reasons can include underperforming locations, competition from big-box stores, and a failure to keep up with changing trends.

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Dollar Store


3535 Lincoln Plaza Drive Dayton, Ohio 45402

Dollar Daze is a business specializing in general merchandise. The store has access to the purchasing power of buying centers offering merchandise at prices 10 to 30 percent below wholesale with immediate delivery and low to no minimum orders. These centers are well stocked and prepared to meet the increased demands of the peak selling seasons. Our mission is to provide the Dayton area with a wide variety of quality general merchandise generally priced at one dollar, in a clean and friendly atmosphere.


Company summary, market analysis summary, strategy & implementation summary, management summary, financial plan.

Dollar Daze is a business specializing in general merchandise. It will be located in the brand-new Town Square Plaza, which is in a high traffic area. The space will be next to Nicky's, a café and bakery. The space is easily accessible and provides ample parking for its customers. The space is visible from all points within the center itself as well as the traffic from Martin and Washington Streets. The business is a retail establishment selling current dollar variety merchandise at retail. The majority of the merchandise is priced within a one-dollar price range, thus attracting the widest possible range of customers.

Dollar Daze has access to the purchasing power of buying centers offering merchandise at prices 10 to 30 percent below wholesale with immediate delivery and low to no minimum orders. These centers are well stocked and prepared to meet the increased demands of the peak selling seasons such as Seasonal Changes, Back-to-School, Holiday Needs, etc. Since delivery from these centers to the business takes only five to ten days, Dollar Daze is assured of a well-stocked store regardless of seasonal demands. Also, since these buying centers are able to deliver in such a short time, there is not a necessity to carry an extremely large inventory in advance of peak selling periods.

Dollar Daze attracts its customers through the use of specialized advertisements, handbills, news releases in newspapers, as well as the traffic flow of which the area itself generates.

A Grand Opening will commence after Dollar Daze has been in business for six to eight weeks. This event will be held on a Saturday. Dollar Daze's owner Melinda Parker will coordinate the Grand Opening. It will include a local political official, ribbon-cutting ceremonies, pictures, speaking, etc. Professional news releases will be submitted to the local and market area newspapers, and possibly radio and television.

The storeowner of Dollar Daze has access to over 250 of the best buying centers in the country. The buying centers provide inventory and fixtures. Melinda Parker will take a buying trip for initial inventory with her close friend and professional buyer Jill Smythson. All staff will be provided with in-store training.

According to the information contained in this business plan, we feel that Dollar Daze is a sound business investment for the financial institution to consider for a loan in the amount of $35,000.

Key to Success

The key to our successful retail business is our flexibility. The buying habits of customers change and vary. The availability of equally varied merchandise gives us the freedom to change with our customers.

Our mission is to provide the Dayton area with a wide variety of quality general merchandise generally priced at one dollar, in a clean and friendly atmosphere.

Dollar Daze will rent a 1,300-square-foot space, having 1,000 square feet of selling space from Noel Sparks. Located in the brand-new Town Square Plaza, it is a high traffic area. The space will be next to Nicky's, a café and bakery. The space is easily accessible and provides ample parking for its customers. The space is visible from all points within the center itself as well as the traffic from Martin and Washington Streets.

Proposed hours of operation are from 9:00 A.M. to 7:00 P.M., Monday through Saturday and 12:00 P.M. to 6:00 P.M. on Sunday. Dollar Daze will also maintain extended holiday hours. The business will be closed Christmas Day as well as three other national holidays yet to be decided.

Since the selected location is in the heart of one of the busiest retail corridors in the area, we feel that this space is the best possible location in Dayton and surrounding areas.

Company Ownership

Dollar Daze is a sole-proprietorship and is registered to the owner, Melinda Parker.

Start-up Summary

Start-up costs will be financed through a combination of owner investment and a short-term loan. The start-up chart shows the distribution of financing.

Those expenses include:

  • Inventory, fixtures, and supply fees of $24,400
  • Marketing/advertising fees of $600 for our grand opening
  • Build-out fees of $3,000 for our location including our sign
  • Deposits on location, utilities, telephone, and insurance

Dollar Store

Equipment and Supplies

Listed below is our equipment and supplies list:

Inventory at cost Gondolas Shelving Pegboard & Slatwall Pegboard & Slatwall Hooks Cash Register (Multi-Department) 2 Rolls Register Tape 2,000 Plastic Bags 12 Shopping Baskets 1 2-Line Labeler 6 Rolls for Labeler Tissue Paper Weekly Bookkeeping & Record System Inventory Control System Supplier/Order System Advertising Manual Training Manual Promotional Idea Manual Custom Designed Handbills Customer Register Cards Pre-opening Guide Store Merchandise Guide Store Manual Buyers Guide Newsletter Service

Our product line will include items from the following categories:

  • Office Supplies
  • Schools Supplies
  • Baby Products
  • Bath Products
  • Cleaning Products
  • Pet Supplies
  • Safety & Security Items
  • Kitchen Items

We will always have an abundant selection of items available from which to choose.

The Dayton market faces the economic challenges of poverty, single parenthood, and public assistance, plus the generational squeeze of caring for the young and elderly at the same time. The majority of their budget goes to basics, such as rent and groceries. They are top-ranked for buying major household appliances and baby products and they tend to purchase fast food and takeout food.

General Statistics for 1999 in the 45402 zip code area are as follows:

Total Population - 39,889

Number of Households - 14,344

Population by Race

White - 11.8% Black - 86.5% Asian Pacific Islander - 0.1% Other - 1.6%

Population by Gender

Male - 46.2% Female - 53.8%

Income Figures

Median Household Income - $21,729

Household Income Under $50K - 75.3% Household Income $50K-$100K - 20.8% Household Income Over $100K - 4.0%

1990 Housing Figures

Average Home Value - $38,152 Average Rent - $272

Market Segmentation

Dollar Daze will provide high quality merchandise at a discount price range to its customers. Since the majority of its items offered will be in the one-dollar price range, Dollar Daze will be able to maintain its competitiveness.

The target female market is in a growing community that has a population in excess of 39,889 people, well over 14,344 households, of which approximately 53.8 percent are female. The median family income for Dayton is $21,729.

Target Market Segment Strategy

The approaches to be used to attract these customers will be a website, radio and print advertising, signs in the store windows, and word of mouth advertising from our satisfied customers.

Industry Analysis

In 1999, retail sales grew 9 percent to almost $3 trillion dollars. General merchandise and apparel grew to $784.5 billion, a 7.6 percent rise over 1998. According to the Department of Commerce, Internet shopping reached $5.3 billion or .64 percent of U.S. retail sales in 1999. The growth of traditional U.S. retailing should not be robust due to a dearth of economically favorable store locations. Many companies have responded by using their capital for other purposes such as reducing long-term debt and repurchasing their common stock.

Some companies can continue to grow their store count where they have a very specific demographic group to serve and locations can be developed in sparse locations at minimal costs. General Washington and Family Cents Savings for instance, continue to expand their store counts. Keys to their success are convenient locations, relatively small stores, and the ability to provide most nonfood merchandise to their lower-income customer bases.

The retailing industry is mature and slow growing. These factors mean companies will have to do a better job of managing their operations. Specifically, retailers must close unprofitable stores, locate in regions with faster growth, and manage their inventory better. Retailers must also invest in automated processes to keep their costs down. Some companies have taken steps to reduce their exposure to economic cycles and consumer trends.

Traditional retailers may have finally recognized the potential of Internet commerce and its impact on their business. Initially, retailers had just a website that was more for informational purposes than e-commerce transactional purposes. However, beginning in the year 2000, several retailers will devote more time to developing full blown e-commerce sites. Most notably, Target Stores plans to launch a major e-commerce program in the year 2000. Savings Marts' purchase of Billings in March 1999 is significant. It allows Savings Marts to use Billings's expertise and technology in direct marketing to further promote and enhance Savings Marts's Internet site. Picway also launched a comprehensive Internet site focused on their shoe retailing concept.

Industry Trends

Consumers are more value conscious than they've been in the past. Their shopping habits have shifted from department stores to discounters and mass merchandisers. Many consumers can find the same items at a mass merchandiser that they can find at a department store at a substantially lower price.

Competition and Buying Patterns

There is currently no other store of this kind in the area, which ensures its success!

Dollar Daze will offer a wide selection of general merchandise priced at only one dollar. Having over 25,000 different items to choose from for its inventory selection insures that Dollar Daze will be able to maintain a full and diverse inventory for its customers. It will have suppliers that can deliver these items within 5-10 working days, so the shelves and walls will remain full and well-stocked.

The Christmas season has traditionally been important to retailers but there has been lackluster growth in the past few years despite the booming economy. Part of the problem is shifting demographics. Older people tend to buy fewer items as they age. Since the baby boom generation is approaching their fifties, they will have less need for more items. So the target market of these stores lean towards men and women ages 18-49.

Some retailers have responded by offering theme promotions during other parts of the year, such as Valentine's Day, Independence Day, and Easter. Retailers are also requiring their suppliers to develop unique and exclusive merchandise and product assortments for their stores to avoid competition with another store for the same product.

Consumers are much more value-oriented which has contributed to the growth of mass merchandise stores. Another indication is the growth of the wholesale club and dollar store concept over the past two decades. These stores allow consumers to buy products in bulk and get more products for their money. These stores mostly carry fast-moving merchandise brands which are number one or two in their respective product categories.

The Dayton area continues to expand, offering the retail establishments an ever-growing opportunity for success.

Melinda Parker has chosen three strategies for implementation of Dollar Daze and they are:

  • to build sales volume
  • to create a customer database
  • to develop an effective product line and pricing strategy

During the first few years, the store's sales, she hopes, will grow through the use of promotional campaigns, magazine advertisements, and website sales. Trisha will develop the customer database through careful selection and screening of mailing lists. She plans to select an inventory she feels is affordable and unique when compared to the other dollar store products. For her pricing strategy, she will establish an ongoing campaign to purchase products at pennies less than her competitors, whereas sometimes she can sell items at $.99 instead of $1.00.

Competitive Edge

Dollar Daze will be locally owned and operated, insuring that the needs and desires of the local community are met. It will also be able to provide special ordering of items for its customers and offer a personal and friendly atmosphere that you cannot find in larger chain variety stores.

Sales Strategy

Our sales strategy is to:

  • develop a website for e-commerce sales within the next year
  • provide quality customer service
  • have a "no cash refund/exchanges only" policy
  • accept all major credit cards
  • survey our customers regarding products they would like to see added to our store
  • sponsor school and other community events
  • automate our sales process, such as using bar codes and a Point-of-Purchase cash register to track inventory and sales

Sales Forecast

Revenues of stores of this nature, using the available demographics, average between $176 to $177 in sales per square foot of selling space during their first year of business. This business projected its first year at 90 percent of low average.

Each year reflects an increase of 5 percent per year in fixed expenses to more than keep up with the current consumer price index (CPI).

Year 2 reflects a conservative growth rate of 15 percent. Year 3 reflects a growth rate of 10 percent. The information in the chart below is based on a 1,300-square-foot unit with 1,000 square feet of actual selling space.

Dollar Store

Melinda Parker, owner of Dollar Daze, has a B.A. degree in Marketing. For two years she has managed a dollar store similar to Dollar Daze. She has a full understanding of how to operate and manage a dollar store and its employees.

Personnel Plan

The personnel plan is included in the following table. It shows the owner's salary (Other) and two full-time salaries for cashiers. There will be no benefits offered at this time. Cashiers will have other duties as assigned.

Dollar Store

Our financial plan includes:

  • moderate growth with a steady cash flow
  • investing residual profits into company expansion
  • repayment of our loan calculated at a high A.P.R. of 10 percent and at a 10-year-payback on our $35,000 loan

Important Assumptions

We do not sell anything on credit. The personnel burden is low because benefits are not paid to our staff. We will continue to work on a short-term interest rate that is lower. We are also assuming the economy will continue to grow and there will continue to be a need for stores such as Dollar Daze.

Dollar Store

Break-even Analysis

A break-even analysis label has been completed on the basis of average costs/prices. With fixed costs averaging $5,979 and $176 to $177 in sales per square foot, we need $7,972 in sales per month to break-even.

Dollar Store

Projected Profit and Loss

We predict advertising costs will go down in the next three years as word of our store gets out to the public. Our net profit/sales ratio will be low the first year. We expect this ratio to rise at least 12 percent the second year and at least 3 percent in our third year. Normally, a startup concern will operate with negative profits through the first two years. We will avoid that kind of operating loss on our second year by knowing our competitors and having a full understanding of our target markets.

Dollar Store

Projected Cash Flow

We are positioning ourselves in the market as a medium risk concern with steady cash flows.

Dollar Store

Projected Balance Sheet

All of our tables will be updated monthly to reflect past performance and future assumptions. Future assumptions will not be based on past performance but rather on economic cycle activity, regional industry strength, and future cash flow possibilities. We expect a solid growth in net worth by the year 2005.

Dollar Store

General Assumptions

Dollar Store

Profit and Loss (Income Statement)

Dollar Store

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Dollar Store Business Plan: Professional Help with Planning for Success

Did you know that having a solid dollar store business plan is an essential part of any successful business strategy?

It’s true. Having a business plan for your dollar store venture is a must in this day and age, especially if you want to make it in a field that is growing exponentially.  A business plan serves as a blueprint for your business – your plan for tackling the competition and making your mark in a very profitable and opportunistic industry.

Opportunities await – but only if you are prepared with the right strategy in place.  At, we can deliver that strategy to you and help you make it with your new store.

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We offer the following services:

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With, you can rest assured that you will receive professional, timely, and valuable support and service from a dedicated staff that works for you.

What’s in a Dollar Store Business Plan?

A business plan for your dollar store is an essential document that lays out the strategy, from start to finish, for your location.

One of the main purposes of a business plan is to satisfy any requirements for obtaining a loan from your bank or lending institution.  Banks have conditions that must be met; a strong and clear business plan can work wonders when it comes to securing the financial support you need.

You will also need a location, supply chain with national wholesalers, training and personnel plan, sales projections and forecasts, cost analyses, and other crucial components of a well-planned strategy.

You don’t have to know all of this off of the top of your head, though.  Rely on our services to bridge the gap and take care of business in a prompt and professional manner.

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All you have to do to get started is give us a call.  We are standing by to connect you with the tools and resources you’ll need to turn your business vision into a runaway success.

A business strategy is integral to the success of any enterprise – and running a dollar store is no exception.  Allow us to lead you down the path to a strong beginning and foundation for your dollar store venture with a professionally-crafted business plan that dots the I’s and crosses the T’s.

Leave nothing to chance with your dollar store business plan .  Let the pros at take care of you. Contact us now for more information on starting up dollar store franchises . It’s your future – let us help you today!

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  • > Dollar Store Setup Opening

How to Start a Dollar Store

A dollar store is a type of general store that limits its prices. It can sell anything from discounted household goods to party supplies. While the name suggest that nothing can be sold for over a dollar, some stores will make exceptions for certain products while keeping the vast majority of stock at a lower price.

Learn how to start your own Dollar Store and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Dollar Store Image

Start a dollar store by following these 10 steps:

  • Plan your Dollar Store
  • Form your Dollar Store into a Legal Entity
  • Register your Dollar Store for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Dollar Store
  • Get the Necessary Permits & Licenses for your Dollar Store
  • Get Dollar Store Insurance
  • Define your Dollar Store Brand
  • Create your Dollar Store Website
  • Set up your Business Phone System

We have put together this simple guide to starting your dollar store. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Dollar Store Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your dollar store?

Business name generator, what are the costs involved in opening a dollar store.

Independent store costs depend on location, inventory, and advertising budget. While it would be difficult, it's theoretically possible to get started with as little as a few thousand dollars if opening in a less desirable section of town. Franchises can cost up to $267,000 or more for a 10,000 square foot store. These start-up costs cover everything from stock to marketing supplies, plus they give an owner a comprehensive plan on how to manage their business.

There are also DIY franchise packages that can be purchased for under $30,000 if the owner is willing to do the majority of the work on their own. If financing, make sure you get a loan that can stretch to include the cost of merchandise.

What are the ongoing expenses for a dollar store?

Dollar store businesses have to account for the costs of their location (rent, permits, etc.), as well as the cost of merchandise, advertising, and employee salaries. They’ll also need commercial insurance to protect against liability claims, natural disasters, and criminal activity.

Who is the target market?

The target market is anyone who appreciates a good deal. In certain communities, this may mean catering to those at the lower end of the income spectrum. However, the market is open to people of all earning brackets.

How does a dollar store make money?

Dollar stores charge a mark-up on the items they sell. They will typically get inventory by buying large quantities of stock at wholesale prices. By buying products at a deep discount, owners can afford to sell them for a dollar and still make a profit.

Some owners set their prices at $1 or less while others will make exceptions for higher ticket items. If choosing to make certain items more than $1, be sure to do so sparingly. Your base clientele will not appreciate having to hunt for prices when they’re in a dollar store.

Dollar stores aren't always the least expensive place to shop when compared to other types of discount stores. Many owners will sell off-brand items at odd sizes as a way to make it look as though customers are getting a better deal than they are.

How much profit can a dollar store make?

Dollar stores may make up to $.80 profit on items they sell, though the average is about $.35 for each item. This means a dollar store would have to sell 200,000 items a year to make around $70,000 in profit.

How can you make your business more profitable?

Selling certain items at big losses is a good way to attract people into the store, so they have the opportunity to pick up other items at a much larger profit. Running promotions or contests can help to attract new clientele too. Dollar store owners can also consider branching out as a franchise or potentially opening more conventional convenience stores in addition to their original venture.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your dollar store is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a dollar store business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A dollar store business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a dollar store business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your dollar store business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Dollar Store needs and how much it will cost you by reading our guide Business Insurance for Dollar Store.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a dollar store

Paper flyers, banners, and modest digital advertising are all ways to let the community know about a new dollar store. The ideal customer is someone who likes a good bargain, so they may not appreciate a store that’s spending money on fancy advertising campaigns. You can even throw a party using items exclusively from your store to attract and excite potential customers.

How to keep customers coming back

Customers don’t necessarily expect to be given the 5-star treatment when they’re in a dollar store, but that doesn’t mean they don’t deserve it. Customer service should be friendly and efficient, the store should be clean and well-stocked, and items should be easy to find. The more owners can keep a balance between maintaining order without sacrificing their selection, the more likely it is that customers will want to frequent their location.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

Owners should want to provide budget-conscious shoppers with a safe, spacious, and convenient place to shop. The dollar store can be a community resource that plays a vital role in maintaining a community and helping it thrive.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a dollar store?

The duties of the owner and staff are all tied in with the daily operation of the store. Stocking, selling, managing employees, ordering inventory, and marketing are all tasks that will need attention on a regular basis. Owners should also consistently be looking for new opportunities and avenues to find additional stock at the right prices.

What are some skills and experiences that will help you build a successful dollar store?

Dollar store owners should have some experience either managing or owning a related store (e.g., convenience store, general store, etc.) Having a general business degree may help, but is by no means required. Owners should be organized, good with people, and able to keep up with the needs of a diverse customer base.

What is the growth potential for a dollar store?

Dollar stores are big businesses in many parts of the US. Many people need a store near them where they can buy necessities and luxury items that they wouldn’t have the opportunity to buy at a conventional store.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a dollar store?

Dollar stores are like a more practical type of convenience store, which means the location of the store needs to be easily accessible to your customers. If there isn’t enough traffic in the area, it can lead to a store’s swift downfall.               

The next step is ensure you have the right relationships with wholesalers and liquidators. Not only is this a good way to get quality merchandise, it’s also usually the only way to get new merchandise on a regular basis. The more items you get into the store, the more you’ll entice people to stop by just for fun. Most people who shop at a dollar store are open to buying more than just the bare necessities, and new merchandise is a good way to inspire them to try new products.

Finally, make sure that the store is always clean and that you’re stocking things that your demographic can actually use. Customers need to see the value of shopping at your store over the other types of discount stores in their area. The more you can do this, the more you’ll get the word-of-mouth you need to convert more people into regular customers.

How and when to build a team

Most dollar stores function best when they’re open from morning to night seven days a week, so owners should hire a team right away. Look for employees who are responsible enough to handle different types of customers so there’s less chance of theft or disturbances (which can be a common occurrence in discount retail stores.)

Useful Links

Industry opportunities.

  • No Franchise Fee Liberty Dollar Store

Real World Examples

  • Dollar Tree

Further Reading

  • Dollar Stores by the Numbers
  • Why the American Dollar Store is Thriving

Have a Question? Leave a Comment!

Business Insider

Business Insider

Inflation pushed the wealthy to shop at dollar stores. Now even those places are seeing people get tighter with their money.

  • During the pandemic, more people with higher incomes started shopping at dollar stores.
  • Now, even the dollar stores are starting to struggle in a bad sign for the economy.
  • Shoppers are spending less on discretionary products and more on essentials. 

Where do people go to save money when they are already shopping at dollar stores and are starting to find that even some of those products are too expensive? They keep shopping in dollar stores, but they spend more time in the aisles with the most important products.

In a recent earnings call with investors, Dollar General reported that sales were down over the summer compared to the spring when sales were steady. Higher prices and interest rates were the reasons for more cautious spending among their customers .

"Our core customers continue to tell us they feel financially constrained," Dollar General CEO Jeff Owen told The Wall Street Journal . "Her savings are gone, and so certainly she is still living with the inflationary pressures."

Both Dollar General and its top rival, Dollar Tree, saw their customers spending less on discretionary, non-essential purchases, like electronics and toys, and were spending more on essential items for the household, including food, the Wall Street Journal reported.

This echoed what Owen said in June at the company's first-quarter earnings call. However, at that time, he cited lower-than-expect tax refunds for customers having less discretionary income.

This is yet another worrisome sign for the US economy as wealthier Americans have already increased their shopping at dollar stores looking for better values.

In mid-2022, both Dollar General and Dollar Tree reported increased sales and noticed a rise in high-income customers .

Dollar Tree's CEO, Mike Witynski, said during the 2022 second quarter that most of the store's new customers from the previous 12 months had been from households making $80,000 or more per year.

Witynski said during his company's earnings call that "our consumers are relying on our stores to meet their budget goals."

Last September, Dollar General's then-CEO Todd Vasos told CNN that its biggest sales boost had come from people making between $75,000 and $100,000 per year . He also noted that its "core customers" at the time typically earn under $40,000 annually.

Just before the pandemic struck, Dollar General had already started to make changes to attract wealthier customers. Specifically, it started to add more discretionary items with higher profit margins to its shelves, including home furnishings and party supplies.

But now, in addition to lower sales, Dollar General is dealing with an overflow of inventory. The store has started to mark down some products to just $0.01 to help clear shelves, even though it will eat at their profits.

Other businesses benefited from inflation

This recent surge in wealthier customers is not limited to just dollar stores. In 2022, more affordable restaurants like Applebee's, IHOP , and Chipotle reported more sales from higher-income customers.

Walmart also credited nearly 75% of market-share gains in early 2022 to customers with annual household incomes of $100,000 or more .

While new customers have flocked to these businesses, the changes in sales at the dollar stores should be a warning sign moving forward.

Inflation pushed the wealthy to shop at dollar stores. Now even those places are seeing people get tighter with their money.

  • Main content

Here's what analysts see in store for stocks as the US government barrels towards a shutdown

  • The US government is more likely than not to shutdown by the end of the month, Goldman Sachs warned.
  • But stocks could rebound quickly from any ensuing volatility, stock market experts say.
  • Congress has a long history of missing deadlines to pass spending bills. 

Insider Today

The US government looks it's headed for a shutdown as policymakers reach an impasse on the nation's budget for the next fiscal year. But the stock market's top strategists aren't much fazed by that possibility and there's a high chance investors could come out of the situation doing just fine, experts say.

To avoid a shutdown, Congress needs to pass all 12 of its spending bills for the next fiscal year by September 30, something it's historically been quite bad at. The last time it passed all of its spending bills on time was in 1997, according to an analysis from Charles Schwab.

The odds of a shutdown have already surpassed 50%, according to Goldman Sachs Research chief political economist Alec Phillips, with so far zero spending bills passed as policymakers spar over government budget constraints.

That can spell trouble for the market, which could take an immediate hit from a shutdown event. Stocks in September are already on track to post their worst monthly losses since the start of the year. And the last time Congress failed to strike a deal over the budget in time, the S&P 500 dropped 2.7% on the first day of the shutdown, according to Renaissance Macro data.

But there are promising signs that investors will be able to quickly recover any losses.

In the past 20 government shutdowns, the S&P 500 stayed relatively flat, with the benchmark index losing an average 0.4% the week before a shutdown and gaining .1% by the end of  a shutdown, according to a Reuters analysis of CFRA Research data.

And in some cases, stocks actually ended the shutdown period higher, with the market gaining a net 10% following the 2018-19 shutdown, according to Renaissance Macro.

Shutdowns lasting five days or more have also been known to see a quick market rebound, according to a 2021 Dow Jones analysis. On average, the S&P 500 had already moved into positive territory within one month of the shutdown. Shutdowns themselves are also relatively short. The last government shutdown, which was the longest-ever, lasted for 35 days. 

"In our view, any stock market pullback likely would be muted by the knowledge that the direct impact of past government shutdowns has been quickly reversed after the reopening," Wells Fargo strategists said in a recent note.

Rising recession risk

Though a shutdown might not be a significant drag on the market, analysts are concerned it could exacerbate other factors weighing on the US economy in the coming quarter. That includes a weakening labor market, rising interest rates, and the resumption of student loan payments, which could pinch American consumers and hike the chances of a downturn.

A shutdown could weigh on economic growth, dragging down year-over-year quarterly GDP by 0.2 percentage points per each week it lasts, Goldman Sachs estimated. The bank said it expected a shutdown to last two to three weeks. 

"I think the government shutdown itself isn't a major issue from a stock market perspective," Truist co-chief investment officer Keith Lerner said to CNBC on Monday. "But I think the challenge for the market right now isn't any one thing, it's all the obvious things we're talking about," he said, adding that stock right now are lacking "upside" catalysts.

"[W]e encourage investors to look beyond the market's twists and turns in the weeks before, during, and immediately following a potential shutdown by aligning with our more defensive portfolio guidance, positioning for an economy approaching an anticipated recession," Wells Fargo strategists wrote in their note.

business plan for dollar store

business plan for dollar store

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $250,000 for the development of a dollar store while showcasing the expected financials and operations over the next three years. Dollar Store, Inc. (“the Company”) is a New York based corporation that will sell general merchandise items for $1.00 or less to its customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Dollar Store intends to provide people with items at a cost of $1.00. Within the Company’s location, the business will maintain the following divisions within the market: • General Merchandise • Toys • Kitchen Products • Candy • Candles and Decorations The business, through scientific cost cutting measures, will have the ability to offer its customers most items at a price of $1.00. The third section of the business plan will further describe the services offered by the Dollar Store.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Dollar Store’s mission is to become the recognized leader in its targeted market for providing items at a cost of $1.00 or less.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Dollar Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Dollar Store requires $250,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Dollar Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Dollar Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Through its retail location, the Company will provide a full line of general merchandise products that are available for $1.00. The store will have a minimum of 3,000 square feet and will feature approximately 6 full time employees that will manage each aspect of the store. At this time, Mr. Doe is developing a number of connections with regional and national level wholesalers/inventory liquidators that will supply the business with the products to be resold to the general public. Mr. Doe anticipates that the business will generate gross margins of approximately 70% on each dollar of revenue generated by the business. This will be accomplished through bulk purchases of inventories from wholesalers and liquidators. As the Company will carry an expansive line of inventory, it is difficult to list all of the products that will be sold through the retail location. However, and as stated in the executive summary, the business will carry inventories such as general merchandise, cleaning supplies (mops, brooms, etc), kitchen supplies (pots, pans, napkins), and small packaged food goods such as beef jerky, candy, and caned goods.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the dollar store industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, dollar stores tend to operate with great economic stability as people, during economic downturns, will begin to more frequently shop at these locations in an effort to reduce daily living expenses. This is one of the few industries that tends to thrive during deleterious economic climates.

4.2 Industry Analysis

There are over 24,275 businesses that sell general merchandise for $1.00. These businesses have had a resurgence of growth over the last two years with many people actively seeking to save money whenever possible. The general economic decline of the later part of this decade caused many operators to develop stores that offer all of their merchandise for exclusively $1.00. Among these businesses, the industry generates more than $28 billion dollars per year, and provides jobs for more than 283,000 people. Each year, average annual payrolls reach $3 billion dollars. Variety and dollar stores have had growth of approximately 5% per year, which is in higher than the growth of the general economy.

4.3 Customer Profile

The Company expects that the average customer of the Dollar Store will have the following demographics: • Household/family income of $25,000 to $30,000 per year (in US Dollars) or less. • Has a family of four or five people. • Is seeking to buy affordable products for their low income budget. • Will regularly use the Company’s store once a quality rapport has been developed. Through these demographics, the Company will structure its advertising and marketing campaigns to appeal to the above demographics.

4.4 Competitive Analysis

There is a sizable amount of competition among super markets to gain a loyal customer base. Many supermarket sell items that are identical to one another, and as such, the business will maintain a competitive advantage by maintaining a flat fee pricing structure where products cost $1.00. However, with the current economic climate, Management may see more companies developing low cost (or flat $1.00 fee pricing structures) retail establishments that sell items similar to that of the Dollar Store. Mr. Doe is actively seeking to develop relationships with wholesalers and liquidators that can provide the business with quality merchandise, which will provide the business with a competitive advantage over existing dollar stores and potential new businesses entering the market.

5.0 Marketing Plan

The Dollar Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• Establish relationships with wholesalers and inventory liquidators within the regional market.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Retail marketing will be the most difficult portion of the marketing strategy. This is because one of the essential elements to reaching a retail audience is that the Company must build a brand affinity with the customer. Management fully expects to enlist the help of a local marketing firm to reach the Company's targeted low income consumer. The discount retail product industry is an extremely competitive market, and as such, the Management of Dollar Store, Inc. will need to develop a marketing program that creates a branded image edge over its competition. The Company will maintain a moderate level of traditional print and media advertising, which will be exclusively geared towards the Dollar Store’s lower income consumer. These traditional advertisements include billboards and distribution of flyers/circulars in controlled circulation publications. This will ensure that the target audience is continually aware of Dollar Store’s grand openings and regular discount promotions. Finally, the business will develop a small online platform (registered with several online directories) so that people can easily find the Company’s location by searching (via sites like Google, Yahoo, etc.) for low cost retailers and dollar stores.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• Dollar Store, Inc. will have an annual revenue growth rate of 7% per year.

• The Owner will acquire $250,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are not sensitive to changes in the general economy. People demand certain dollar store items as a necessity, and the business only expects that an economic catastrophe could result in decreases in revenue. The Company’s dollar programs for general merchandise will ensure that Dollar Store, Inc. continues to thrive despite deleterious changes in the general economy.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

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UK Small Business Startups and Funding

  • Business Type
  • Business Plan for Dollar Store

Dollar Store Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Dollar Store business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Dollar Store business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Dollar Store business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Dollar Store business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Dollar Store business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Dollar Store small business in the UK.

When you have completed your Dollar Store business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Dollar Store business startup.

If you are looking to limit your startup costs when starting up a Dollar Store small business in the UK, this free business plan builder tool will be it.

Starting a Dollar Store business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Dollar Store business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Dollar Store business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Dollar Store industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Dollar Store businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Dollar Store business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Dollar Store business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Dollar Store business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Dollar Store business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Dollar Store business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via and through the Small Business Startup Platform as a member.

If starting a Dollar Store business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

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Business Funding and Market Research

Dollar Store Business Plan

Oct 19, 2021

Dollar Store Business Plan

Table of contents

Summary of the report, description of the company, services and products, marketing strategy, operational strategy, organization and management, plan your finances.

  • Business plan difference between a 500, dollar 1500 dollar, and 10000 dollar,
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We’ve simplified the company planning process. The Microsoft Office Business Plan Template For Dollar Store is not only well-designed, but it’s also available in both MS Word and Google Docs formats. The company goals, strategy on the target market, S.W.O.T analysis, P.E.S.T.L analysis, financial summary, financial determination, and business activities and executives are all included in the rudiments of a business plan projection template. The planned templates were designed to provide you with detailed instructions on how to plan your company, including brief questions and instructive prompts. It is simple to alter and modify the template. You will undoubtedly discuss your Dollar Store Business Plan Projection Template with the target audience, which may include banks, advisors, investors, or members of other organizations.

Consider using the Dollar Store financial model excel template to supplement your company strategy with detailed financials.


The main overview should provide some insight into your company. It should include the intricacies of the problems your company will deal with, the market you’ll target, and the financial goals you’ll set for yourself. It’s a quick overview of your Dollar Store Microsoft Office Business Plan Template and its structure.

With a well-crafted main summary, you can immediately pique your reader’s interest. The main summary of the approach persuades readers to understand what your company plans simple template or proposal is marketing. It is unavoidable that financial professionals examine short details of a strategy arrangement when choosing an effort. A clear leader outline makes it simple for them to go forward. will walk you through the process of creating a practical and compelling chief outline that will help you stand out enough to get recognized.

A business depiction is a summary of the Dollar Store Business Plan Projection Template that is going to operate or is now operating. Business profiles are often written to appeal to potential financial professionals; nevertheless, they are essential if you are seeking sponsorship. The size of a company representation varies and is dependent on a number of variables, including if you’re looking for funding, the kind of products and services you’re providing, your sector, and the length of your small startup business plan. According to, business representations should be brief and concise.

After you’ve portrayed the company, you’ll need to show the goods or services you’ll be displaying. The product description explanation should be well-done in order to offer the reader a clear picture of your ideas. You may need to emphasize any outstanding characteristics or collections of ideas that are frequently present in the industry.

Be specific about how you’ll offer your company a competitive advantage. For example, your company will be superior since you will be able to quickly get a complete range of goods, while rival A does not. You’ll provide assistance after the deal is made; rival B doesn’t stand by what he sells. Your final output will be superior. You’ll make an unequivocal commitment. Competitor C is known for having the finest French fries in town; you will have the best Thousand Island dressing

An advertising strategy is a report that outlines a marketing strategy that a company will use to generate leads and reach its target market. A marketing strategy specifies the effort and public relations missions to be pursued throughout time, as well as how the organization will assess the results of these activities.

The following are the boundaries and parts of a marketing strategy:

Statistical analysis to aid in decision-making and the creation of new market segments

Custom-made lighting targets for certain economies and geographic zones

Stage assurance for updated product and administration, radio, the Internet, trade publications, and a combination of these stages for each mission

Measurements of the outcomes of displaying attempts and their announcing schedules

An advertising strategy is based on a company’s entire marketing strategy.

The tasks plan area in your Dollar Store Company Plan Projection Template shows the genuine requirements of your business’ movement, such as your physical location, offices, and equipment. It may also include information on stock requirements, suppliers, and a representation of the collection cycle, depending on the kind of company you’ll be running.

Maintaining your focus on the facts will assist you in completing this section of the company plan. Consider the operational plan to be a framework of capital and cost necessities that your company should follow on a regular basis.

In the duties section of your small startup business plan, you must explain what you’ve done so far to get your company up and running, as well as demonstrate that you understand the gathering or transportation pattern of producing your product or service.

This section will provide readers with an understanding of how the company will operate and who is behind the scenes. It is critical to get financing for a part of a start-up that requires a business plan projection template because investors want to know to whom they are entrusting their money, and they want to see a competent management team.

The Dollar Store Small Financial Company Plan Template is one of the most fundamental components of a business plan. Potential investors pay close attention to this section—a well-crafted strategic plan helps in establishing financial goals and determining the organization’s financial needs.

Any remaining processes for organization preparedness will be brought together in the Financial Plan section. You’ve just finished setting up your target market, clients, estimation strategies, and so on. These are the factors that drive sales and, as a result, revenue evaluations. A review of previous business plan projection template sections might also aid in calculating expected costs. You’ll be able to examine how lucrative the company is on an individual basis.


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Swedish furniture maker IKEA to open first Colombia store

Furniture is displayed at the first IKEA store in Colombia, the largest in South America, prior to its opening to the public in Bogota

[1/5] Furniture is displayed at the first IKEA store in Colombia, the largest in South America, prior to its opening to the public in Bogota, Colombia, September 27, 2023. REUTERS/Luis Jaime Acosta Acquire Licensing Rights

BOGOTA, Sept 27 (Reuters) - Swedish furniture maker IKEA will this week open its biggest South American store in Colombia, as part of an international expansion plan which includes growth in Peru and Chile with an investment worth $600 million, an executive said on Wednesday.

The Colombia store, to be opened on Thursday in the capital Bogota, will be the first in the country and will span three floors with 40 exhibition rooms.

"The opening of our first store in Colombia is part of the brand's plan to establish nine stores in Chile, Colombia and Peru over the next 10 years," Hasbleidy Castaneda, IKEA's manager in Colombia, said in an interview.

The investment plan includes opening two more stores in Colombia next year, to be located in Medellin and Cali, the country's second and third-largest cities respectively.

IKEA has 450 stores in 60 countries, including in Chile, Mexico and the Dominican Republic.

Reporting by Luis Jaime Acosta; Writing by Oliver Griffin; Editing by David Holmes

Our Standards: The Thomson Reuters Trust Principles.

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business plan for dollar store

Dollar Store Business Plan

Once your (potential) location is found, the next step is to create a business plan. Dollar Stores are most successful in busy, well anchored shopping centers. These places carefully select which stores they want. They usually require a detailed business plan as a means to determine how successful your store can be. Business plans are also a required addendum to all business loan applications. Your stores location is the most important step in the process. Business plans are also helpful for the potential store owner to determine how profitable a store will be in each location. The Business plan consists of a text summary of why you chose this business, why you chose this location, why your business will be successful, how close is your nearest competition, etc. It also includes a personal resume listing experience and accomplishments of all people involved in the business. The plan starts with the missions statement of the new business, describing the company, it’s goals, the owners, the start up summary, a description of the company and it’s products. A market analysis summary show’s the larger market, the targeted market, distribution patterns and marketing programs. The competition is illustrated showing both the direct and indirect competitors. Other topics covered include, value proposition, the operations plan, the organization plan, a description of the management team, the personnel plan, management issues, legal factors and other areas of vulnerability. In addition to the text, the business plan includes various projections of how your business should fare the first year and the first 5 years. This section includes financial plans, financial assumptions, break even analysis, projected profit and loss, projected cash flow, and critical risks. Your sales and overhead expenses are carefully estimated to prepare this. Once the location is found, the client makes an appointment with our accounting department for a three to five hours conference call, in order to gather all necessary information for the business plan. The finished projections, text and templates can be prepared in four business days.

Approximate time in processing the customized site analysis, demographics reports, projections estimates and business plan, may take 5 to 7 business days, provided that all information necessary has been submitted, (this services fee is of $ 995.00).

Contact us for more information. 


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Don't bother with copy and paste.

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Retail Discount Store Business Plan

Start your own retail discount store business plan

Dollar Store

Marketing & sales, marketing plan.

The Dollar Store will benchmark our objectives for sales promotion and mass selling.

We are focusing our marketing effort on the community of consumers that want a store that has an interesting variety of merchandise at bar gin prices. We will implement a strategy that treats these customers as a community. This means our marketing resources will be centered around both sales promotions (events, displays) and personal sales (customer service, friendly atmosphere).

  • We will stay within our marketing budget.
  • Marketing promotions will be consistent with the Mission Statement.

Social media is essential. Our target market is the community so we’ll inform people about events, happenings, weather, all general interest, for the most part. And only rarely about specifics of the store. 

Employees are paid a straight wage but can achieve a semi-yearly bonus based on profits and customer satisfaction rates.

All potential sales will be attended to in a timely fashion and long-term salesperson-customer relationships will take precedence over sales closure.

Locations & Facilities

We have leased a retail store which we use to market and merchandise our products. It is located one mile from Main St. on River Way in Bend, Oregon. The company was incorporated last year on January 2.

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are: 

  • The most popular products from one months to the next 
  • the # of our customers that return 
  • The reviews and tweets with our name 
  • inventory turn over 
  • staff satisfaction and turn over 

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business plan for dollar store

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The biden administration has a new student loan repayment plan. use this tool to see how much your bill would be.

Katie Lobosco

A new federal student loan repayment plan could lower monthly payments for millions of borrowers.

The Biden administration made the plan available ahead of the resumption of student loan payments in October after a yearslong pandemic-related pause.

The plan – known as SAVE (Saving on a Valuable Education) – calculates monthly payments based on a borrower’s income and family size and does not take into consideration how much student loan debt is owed.

Use this calculator to see how much your monthly payment would be this year if you’ve enrolled in the new program.

How Biden’s new program works

There are other federal student loan programs – known as income-driven repayment plans – that similarly tie monthly payments to a borrower’s income and family size.

But low-income borrowers will likely see the smallest monthly payment under SAVE .

Plus, unpaid interest will not accrue under the new plan if a borrower makes a full monthly payment. That means that a borrower’s balance won’t increase even if the monthly payment doesn’t cover the interest accumulated that month.

There is also a forgiveness component . Once the new repayment plan is fully phased in next year, some borrowers’ remaining balance could be wiped away after making at least 10 years of payments.

Most borrowers with federal student loans will qualify for the new repayment plan, but that doesn’t necessarily make it the best option for everyone. Since monthly payments are lowered, it may also increase how long it takes to pay off the loan, potentially resulting in more being paid back over time with interest.

Borrowers can apply for the SAVE plan by submitting an application for income-driven repayment plans on the Federal Student Aid website .

Why payments could change in the future

Once the new plan is fully implemented in July 2024, many enrolled borrowers will see their monthly payments cut in half.

This year, borrowers’ payments will equal 10% of their discretionary income. But next year, payments on loans borrowed for undergraduate school will be further reduced to 5% of discretionary income.

Widener Library on the Harvard University campus in Cambridge, Massachusetts, US, on Saturday, Aug. 26, 2023. The US Supreme Court effectively barred universities from using race as a factor in university admissions, marking the start of a new era in higher education and rolling back decades of precedents. Photographer: Simon Simard/Bloomberg via Getty Images

Are you ready to start repaying your student loans?

Borrowers who have loans from both undergraduate and graduate school will pay a weighted average of between 5% and 10% of their income based upon the original principal balances of their loans.

Payments under SAVE and any other income-driven repayment plan are recalculated on an annual basis and adjusted for any income or family size changes.

Generally, your monthly payment will go up if you get a raise or if you get married and your spouse has an income.

But married borrowers can potentially lower their monthly payment by filing taxes separately, allowing them to exclude their spouse’s income from the calculation.

Financial Model, Business Plan and Dashboard Templates - FinModelsLab

Dollar Store Business Plan

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Resources On Dollar Store

  • Financial Model
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Description

Executive Summary

Products & services, market analysis, marketing plan.

  • Management Plan
  • Financial Plan

The Dollar Stop fills a gap in the market for budget-conscious consumers seeking low-priced household goods, party supplies, and seasonal decorations. Many consumers struggle to balance their budget while still purchasing quality items for their homes and events. The Dollar Stop solves this problem by offering a wide variety of affordable products, ensuring that everyone can find what they need without breaking the bank. Our store's value proposition is to provide a budget-friendly shopping experience while still maintaining our profit margins. We aim to cater to the needs of individuals and families looking for cost-effective ways to run a household or host an event.

The Dollar Stop is the solution for budget-conscious consumers who are seeking low-priced household goods, party supplies, and seasonal decorations. Our retail store will provide a wide variety of affordable products that are of good quality and cater to the everyday needs of our customers. We also offer friendly and helpful customer service to ensure that our customers are satisfied with their shopping experience. By providing a budget-friendly shopping experience, we aim to solve the problem of limited purchasing power for our target market. Our low-priced items and welcoming store environment will allow customers to purchase all their necessities and add a little extra to their budget.

Target Market

The Dollar Stop will target budget-conscious consumers who are seeking low-priced household goods, party supplies, and seasonal decorations in Austin, Texas. Our primary customer base will include individuals and families who are looking for affordable options for everyday essentials, as well as those who are planning events and celebrations on a budget. We will also target students on a tight budget and bargain hunters who are always on the lookout for a good deal.

Our research has shown that there is a high demand for low-priced products in the area, and we aim to cater to this market by providing a wide variety of quality items at affordable prices. By offering a convenient location and a friendly shopping experience, we hope to attract and retain a loyal customer base that will drive our business growth and profitability in the long run.


There are several alternatives or substitutes for our dollar store in the market. Our primary competitors are other discount stores and retail chains that offer similar products at low prices. These include Walmart, Target, and Dollar Tree.

However, our store aims to differentiate ourselves by providing a wider variety of low-priced products and a more personalized customer service experience. Our focus on budget-conscious consumers also sets us apart from competitors who may not cater specifically to this demographic.

We will monitor our competitors' pricing, product range, and marketing strategies to ensure we remain competitive in the market and continue to offer our customers the best value for their money.

Financial Summary

Our financial plan is geared towards breaking even within two years of operations, and then moving towards profitability. Here are the key highlights:

  • The startup requires a capital injection of $500,000
  • We plan to raise funding through angel investors, crowdfunding, and loans
  • Our main revenue stream will come from the sale of low-priced items
  • Our cost structure will focus on low-cost inventory procurement and store management expenses
  • We aim to maintain our profit margins while offering affordable products to our customers
  • Our goal is to secure a loyal customer base and expand our reach to neighboring communities

Overall, we believe that our solid business model canvas, combined with efficient financial planning, will lead to a successful dollar store that offers affordable products to budget-conscious consumers in Austin, Texas.

Funding Requirements

Our startup, The Dollar Stop, requires a capital injection of $500,000 to cover initial expenses and start operations. The funding will be used for:

  • Lease of a physical store location
  • Procurement of low-priced inventory
  • Equipment and store fixtures
  • Initial marketing and advertising expenses
  • Employee salaries and benefits
  • Other operational expenses

We plan to raise our funding through angel investors, crowdfunding, and loans. With the right funding support, we are confident that we can successfully start and grow our business, providing a budget-friendly shopping experience to our customers while maintaining our profit margins.

Milestones and Traction

At The Dollar Stop, we have established a clear roadmap to achieve our business goals. Here are the specific milestones we plan to hit:

Our milestones are tailored towards ensuring that we achieve our goal of providing a budget-friendly shopping experience while maintaining profitability. We will regularly review and adjust our roadmap as necessary to ensure that we stay on track towards achieving our objectives.

Problem Worth Solving

There is a significant segment of the population that is on a tight budget and is always looking for ways to save money. This consumer group is often overlooked by high-end retailers, leaving them with limited options for affordable shopping. Our Dollar (Walk-in Off-line Retail Store) startup aims to solve the problem of limited shopping options by offering a wide variety of low-priced items, including household goods, party supplies, and seasonal decorations.

With our business, budget-conscious consumers will not have to sacrifice quality for affordability. Our wide selection of household items, groceries, and party supplies allows customers to purchase everything they need in one place and at a cost that fits within their budget. By providing a solution to the problem of limited affordable shopping options, we aim to become a go-to destination for these budget-conscious consumers in Austin, Texas, and the surrounding areas.

Our Solution

Our dollar store, The Dollar Stop, offers a diverse collection of low-priced household goods, party supplies, and seasonal decorations to our budget-conscious customers. We understand that maintaining a household can be expensive, particularly for those who are on a tight budget. Therefore, our store aims to provide an affordable solution for customers who are seeking quality products at a reasonable price.

Our products are carefully selected from low-cost suppliers, ensuring that we can offer our customers products that are priced below the market rate. We also strive to provide a friendly and helpful customer service experience to ensure our customers feel valued and appreciated.

By providing affordable products, we alleviate the problem of our customer base, allowing them to manage their finances while still maintaining their household and party needs. Our store offers a convenient solution to those who are seeking a one-stop-shop for their household, party, and seasonal needs.

Validation of Problem and Solution

There is a growing demand for affordable household goods, party supplies, and seasonal decorations among budget-conscious consumers. According to a research report by IBISWorld, the dollar store industry has experienced steady growth over the past five years, with a projected revenue of $36.9 billion in 2021. This indicates that there is a significant market for our low-priced products.

In addition to the market demand, we have conducted focus groups and surveys to gather feedback on our product offerings and value proposition. The majority of the feedback we received was positive, with respondents expressing a strong interest in our low-priced items. We have also conducted a trial run of our store in a small local market, which yielded positive results.

Overall, our research and testing have verified that there is a market for our business model, and that our low-priced products and friendly customer service experience can attract and retain customers.

Product Overview

The Dollar Stop offers a wide variety of low-priced items to budget-conscious consumers. Our products range from household goods and cleaning supplies to groceries, household appliances, party supplies, and seasonal decorations. We cater to customers who seek affordable and quality items without breaking the bank.

Our products and services benefit customers by providing a convenient shopping experience with items that fit their budget. We offer a one-stop shop for all the essential items that customers need on a daily basis. We understand the importance of saving money, and our low-priced products allow customers to do just that without sacrificing quality.

The budget-conscious consumer market is highly competitive, with many established players competing for customers. Current competitors include large discount stores like Walmart, Target, and Dollar Tree. These competitors offer a variety of low-priced items, including household goods, party supplies, and seasonal decorations.

However, The Dollar Stop differentiates itself from these competitors by offering a wider variety of products at even lower prices. Our focus on providing a budget-friendly shopping experience, combined with our friendly and helpful customer service, sets us apart from our competitors.

We also plan to expand our customer reach to neighboring communities, which will help us capture more market share and grow our customer base. By providing high-quality products at affordable prices, we believe that we will be able to establish a strong foothold in the budget-conscious consumer market.

Roadmap: Products & Services

At The Dollar Stop, we offer a wide variety of low-priced products that cater to the needs of budget-conscious consumers. Our main product categories include:

Through our low-priced products and friendly customer service experience, we aim to establish a loyal customer base and expand our reach to neighboring communities. Our goal is to break even within two years of operations and gradually move towards profitability, while maintaining our commitment to affordable prices and quality products.

Market Segmentation

By segmenting the market, we can tailor our marketing and product offerings to better meet the needs and preferences of each group. This can ultimately lead to increased customer loyalty and higher profits.

Target Market Segment Strategy

Our target market segment strategy is focused on budget-conscious consumers who are looking for affordable household goods, party supplies, and seasonal decorations. Our ideal customer is someone who values low prices and convenience, and does not want to compromise on quality. We believe that our business will appeal to a wide range of consumers, including bargain hunters, families on a tight budget, and event planners on a budget. By offering a wide variety of low-priced items, we aim to attract customers who are looking for affordable options without sacrificing quality or selection.

Key Customers

Our ideal customer archetype is the budget-conscious consumer who is looking to save money while still purchasing the necessary household items and party supplies. They are likely to be individuals or families who prioritize practicality and affordability over brand name or luxury items.

Our customers will not only save money by shopping with us, but they will also become our main advocates and supporters as they share the benefits of our low-priced items with their friends and families. We will strive to provide excellent customer service to ensure a positive shopping experience that will keep our customers coming back.

Future Markets

Below is a table of potential competitors in the dollar store market:

Our dollar store aims to differentiate itself by offering a wider variety of products and maintaining a physical location that provides easy access for budget-conscious consumers in our local area.

Marketing and Sales Plan

Our marketing and advertising strategy will focus on reaching out to budget-conscious consumers through various channels such as community events, flyers, local newspapers, and social media platforms. Our goal is to attract a large number of customers who seek to purchase quality household items, party supplies, and seasonal decorations at a discounted price.

We will track the success of our marketing efforts through customer surveys, sales data analysis, and social media engagement metrics to ensure that we are meeting our business goals and adjusting our marketing strategy accordingly.

Based on market research and analysis, we anticipate a steady stream of sales for our Dollar (Walk-in Off-line Retail Store). Our affordable pricing strategy will make our products appealing to budget-conscious consumers in Austin, Texas and neighboring communities.

Our capacity will be based on the size of our physical store location and the volume of inventory we can procure from our key partners - low-cost suppliers. With effective store management, we will ensure that our shelves are well-stocked with a variety of in-demand products that cater to the needs of our target market.

To maximize sales, we will also offer seasonal discounts, bundle deals, and promotional offers that make our low-priced products even more attractive to customers. By providing a friendly and helpful customer service experience, we aim to build customer loyalty and word-of-mouth referrals.

Overall, we anticipate a strong demand for our low-priced items, and we are confident in our ability to generate revenue streams through the sale of our products. Through effective management and customer engagement, we aim to exceed our sales projections and build a successful retail business in Austin, Texas.''

Location and Facilities

The Dollar Stop will be located in Austin, Texas. We have selected this location because of its high foot traffic and the presence of other popular retailers in the area that attract our target market of budget-conscious consumers. The retail store will be situated in a busy shopping plaza, ensuring maximum exposure to potential customers.

Our physical store location will offer ample space to display our wide variety of low-priced items, including household goods, party supplies, and seasonal decorations. We will ensure our store layout provides customers with an easy and seamless shopping experience.

The costs of operation will include rent, utilities, and store maintenance. We have conducted extensive market research to ensure that our rent and other operational costs fit within our budget while still being in a prime location with high foot traffic. We will also allocate funds to ensure that the store is well-maintained and properly outfitted with the necessary fixtures and equipment.

Although our business model focuses on offering low-priced items, we understand the importance of utilizing technology to enhance our marketing and sales efforts. To attract budget-conscious customers, we plan to leverage social media platforms to promote our products, target specific demographics, and drive traffic to our physical store location.

In addition, we plan to implement a point-of-sale (POS) system that will allow us to track sales and inventory in real-time. This technology will enable us to make data-driven decisions, optimize inventory levels, and ensure that we always have the most popular low-priced items in stock. By streamlining our operations with the help of technology, we can provide a better customer experience and improve our profitability.

Equipment and Tools

Our dollar store will require some essential equipment and tools to ensure smooth operations and to provide a comfortable shopping experience to our customers. The following is an outline of the required equipment or tools and their accompanying costs:

The total cost of equipment and tools is estimated to be $12,500. We plan to purchase the essential items outright to minimize long-term expenses and optimize our budget.

Management and Organization

Organizational structure.

Our dollar store will have a flat organizational structure with a store manager overseeing all operations. The manager will report directly to the owner and will be responsible for managing a team of sales associates and cashiers who will assist customers and handle transactions.

Roles and responsibilities:

The flow of information between levels of the organization will be primarily vertical, with the store manager providing updates to the owner, and the sales associates and cashiers receiving direction from the store manager.

Management Team

As a newly established dollar store, we are actively seeking potential candidates for our high-level management roles. Our ideal candidates possess strong leadership and organizational skills, as well as experience in inventory management, sales, and customer service.

We aim to cultivate a diverse and inclusive work environment, and we welcome applicants from all backgrounds. Our management team will play a crucial role in ensuring the success of our business and providing excellent customer service to our budget-conscious consumers.

Through rigorous hiring processes and ongoing training and development opportunities, we are committed to building a team of skilled and dedicated professionals who share our vision for providing affordable and high-quality products to our customers.

Management Team Gaps

Currently, the management team for the dollar store business does not have candidates ready to fill the roles of a marketing specialist and a financial analyst. These positions are crucial for the growth and success of the business. A marketing specialist can help to create promotional campaigns that will attract new customers, while a financial analyst can help to manage the finances of the business and ensure that it remains profitable. Finding qualified candidates for these positions will be a key challenge for the management team in the future.

Personnel Plan

Running a successful dollar store requires a team of employees who can manage the store, interact with customers, and maintain a well-stocked inventory. Below is a table of potential positions that we expect to require in order to run our business effectively:

Company history and ownership

The Dollar Stop is a newly established retail store that targets budget-conscious consumers who are seeking low-priced household goods, party supplies, and seasonal decorations. The idea of opening The Dollar Stop was conceptualized by the founder, John, who noticed a significant gap in the market for budget-friendly shopping options in Austin, Texas. John comes from a business background and has extensive experience in the retail industry, having previously owned and managed several successful retail stores.

After conducting thorough market research, John saw an opportunity to launch a dollar store that offers a wide variety of low-priced items to cater to customers from different income brackets. He believes that the affordability of The Dollar Stop's products will attract a loyal customer base and help the business achieve profitability in the long run.

To turn his vision into a reality, John has brought on board a team of experienced professionals who have a combined experience of over 15 years in the retail industry. Together, the team will ensure that The Dollar Stop meets its goal of providing a budget-friendly shopping experience while maintaining its profit margins.

As a management and organization strategy, we have developed a detailed roadmap in a HTML table format that outlines specific goals and objectives we plan to achieve to help manage and steer our Dollar store business.

This roadmap will help us stay on track and measure our progress as we aim to achieve our business goals and grow our retail store.

Key Metrics

In order to gauge the overall performance and health of our dollar store, we will be monitoring the following key performance indicators:

  • Sales per square foot
  • Customer traffic and conversion rates
  • Inventory turnover ratio
  • Gross and net profit margins
  • Customer feedback and satisfaction ratings

By regularly tracking these metrics, we can make data-driven decisions to improve our operations and better serve our budget-conscious customer base.

Financial Plan and Metrics

Sales forecast.

Below is the projected sales forecast for The Dollar Stop for the next three years, broken down by product categories:

Based on these projections, we expect to see steady growth in sales over the next three years. We will continually evaluate our sales and adjust inventory as necessary to ensure we are meeting the demands of our customers while maintaining our profitability goals.

The Dollar store will require both startup costs and operational expenses to operate effectively. The following tables outline the expected or incurred costs necessary to start and operate your business.

Startup Costs

Operational expenses.

These expenses are subject to change based on a variety of factors such as location, the size of the store, and the number of employees. It is important to regularly review and adjust expenses to ensure the business remains profitable.

Projected Profit and Loss

Our revenue streams will come solely from the sales of low-priced items, such as household goods, party supplies, and seasonal decorations. We predict a steady increase in revenue over the next three years.

Based on our projections and cost structures, we plan to break even within two years of operation and gradually move on to profitability. Our profits are expected to increase in the coming years as we increase our market reach and customer base.

Projected Cash Flow

Here is a table of the projected cash flow statement for three years (2023, 2024, 2025) of The Dollar Stop:

We aim to break even within two years of operations, and then gradually move on to profitability. With the projected cash flow statement, we believe that we can achieve our financial goals while providing affordable and quality products to our customers.

Projected Balance Sheet

Here is the projected balance sheet statement for the next three years of the Dollar (Walk-in Off-line Retail Store) business plan:

As you can see, we are projecting steady growth in assets, liabilities, and equity over the next three years as our business expands.

In order to operate the dollar store efficiently, we plan to hire a small but effective team. We will need a store manager who will be responsible for overseeing day-to-day operations, managing inventory, and supervising the staff. We will also require sales associates who will assist customers and maintain the store's cleanliness.

The compensation for the staff will be competitive, with hourly wages starting at minimum wage and a possibility for raises based on performance. We plan to hire individuals who are reliable, dedicated, and have a strong work ethic. Our employees will fit into the business operations by providing excellent customer service and maintaining the store's positive reputation.

Use of Funds

Our startup requires a capital injection of $500,000. The funds raised will be used for the following categories:

The majority of the funds will be allocated towards inventory procurement ($300,000) and store setup and renovation ($100,000) to ensure that we have a well-stocked store that is attractive to customers. The remaining funds will be used to cover marketing and advertising expenses, employee salaries and benefits, as well as legal and accounting services.

We are confident that the allocation of funds will allow us to achieve our business goals and break even within two years of operations, while providing quality and affordable products to our customers.

Exit Strategy

Our ultimate goal is to grow our dollar store business to its fullest potential before considering any exit strategy. If and when the time comes, we are open to exploring acquisition opportunities with larger retail chains or private investors who share our vision for affordable shopping options. Alternatively, we may also consider selling the business to a suitable buyer or passing it along to a family member or employee who has the passion and dedication to continue running the store successfully.

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From Idea To Grand Opening: Your Comprehensive Toolkit For Starting A Dollar Store

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Are you considering opening a dollar store, or looking to increase profits in your existing one? Look no further! This comprehensive guide reveals the secrets behind our mom and pop dollar store's success - growing from zero to $959,324.81 in just 33 months. Learn how to open and run a dollar-discount retail store and make it profitable. Get your copy today!

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5 restaurants with incredible views of Moscow

business plan for dollar store

The restaurant Sixty is located on the 62nd floor of the Federation Tower, one of Moscow's tallest skyscrapers. At 225 meters above the ground, its height is no joke. You can almost touch the clouds during the day or count the stars and lights of the Moscow City skyscrapers at night.

When entering the restaurant, you immediately notice its huge panoramic windows and birch trees (which, unfortunately, are not real). And if you’re not ready to visit this restaurant for the sake of these windows alone then its talented French chef, Regis Trigel, should be more than enough to persuade you.

business plan for dollar store

One guest named Alexander shared his impressions: "The point of the restaurant is the moment when the windows open, people get up from their seats to stand by the open windows and admire Moscow in the open air. In fact, from the usual procedure of airing the rooms, a whole show is made—that's great! It is said that this is the only place in all Moscow City where the upper parts of the windows are fully opened."

Keep in mind it is best to make a reservation in advance in order to get a table by the window.

International Business Center, Federation Tower, 60th floor,   Presnenskaya emb., 12

White Rabbit

White Rabbit took 23d place in The World’s 50 Best Restaurants. That’s already impressive enough, but its view also stands out. White Rabbit is located beneath a glass dome on the 16th floor of Smolenskiy Passage. In the evening, a stunning view of the city is guaranteed, but make sure to reserve well in advance to get a table near the window.

business plan for dollar store

Vladimir Mukhin, White Rabbit’s chef, makes Russian cuisine in line with the latest trends and using local products. Guests are usually delighted with the Chef's Table—evenings when Mukhin and other chefs from the restaurant present special menus. If you want to taste unusual combinations like borsch with carp or ice cream made from traditional black bread, this place is for you.

3 Smolenskaya square, 16th floor

Karlsson astonishes visitors with unbelievable views of the Kremlin and Moscow's historical center. The restaurant is especially pleasant in the summer when the veranda is open. The restaurant’s brand chef, Carlo Grecu from Italy, prepares Mediterranean cuisine. Try the risotto with king crab and avocado mousse.

Ovchinnikovskaya Embankment, 20/1, BC "Central City Tower"

Buono restaurant is located on the 29th and 30th floors of the renovated Ukraina Hotel, the new Radisson Royal, which is located in one of Moscow’s seven famous skyscrapers. Most of the seats are lined along panoramic windows on a covered terrace, providing a breathtaking view of the city. Another thing that attracts guests' attention is the wooden pizza oven. As you might have already guessed, Buono’s chef, Christian Lorenzini, specializes in classic Italian cuisine. Try the scallops with fresh spinach, green asparagus, morels and truffle sauce.

business plan for dollar store

You might also want to visit one more restaurant in the same building—the rather more brutal Mercedes Bar, situated on the 31st floor. In Mercedes Bar, Christian Lorenzini prepares dishes based on the top hits of modern European cuisine.

2/1 Kutuzovsky Ave., Bld. 1, Hotel Radisson Royal

Seventh Heaven Restaurant

This restaurant is located around 330 meters above ground in the Ostankino TV Tower. It was opened in 1967 but closed for reconstruction following a fire in 2000. It finally reopened in 2016.

The restaurant complex covers three floors. In order to get there, you need to buy a ticket to the observation point. Then choose where to eat: in a bistro, cafe or restaurant. The tables stand on a platform that rotates in 40-minute intervals, showing you Moscow from a bird’s-eye view. The different dining options vary in terms of menu, price and interior decoration. Chef Andrey Gurko is guaranteed to complement the views with equally impressive gastronomic adventures.

Ul. Academician Korolev, 15, building 2.

If you want to know more about restaurants in the Russian capital, read our guide "20 restaurants where American expats are happy to dine in Moscow".

If using any of Russia Beyond's content, partly or in full, always provide an active hyperlink to the original material.

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business plan for dollar store

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  1. Dollar Store Business Plan

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  1. How to Start a Dollar Store

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