Maid Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Service Industry » Housekeeping & Maid Service

Are you about starting a maid service business? If YES, here is a complete sample maid service business plan template & feasibility study you can use for FREE .

Okay, so we have considered all the requirements for starting a maid service business . We also took it further by analyzing and drafting a sample maid service marketing plan template backed up by actionable guerrilla marketing ideas for maid service companies. So let’s proceed to the business planning section.

Starting a maid services agency business is one sure way an aspiring entrepreneur who has the required skills and qualifications can earn cool cash in the united states of America.

The truth is that a maid agency business is one of the businesses that an entrepreneur can successfully start small and with a functional home office without breaking the bank for cash. At the same time, established entrepreneurs can also leverage on the high demand for maids to set up their own well-organized maid services in strategic locations within residential and business districts in the United States of America.

It is important to note that no matter the type of business you choose to start, before launching the business, you should ensure that you carry out your due diligence as it relates to market research, economic and cost analysis and of course feasibility studies.

If you get things right before launching your maid service business, it will not take you long before you breakeven and start smiling to the bank. Business plan is yet another very important business document that you should not take for granted while launching your maid service business.

Below is a sample maid service business plan template that will guide you towards writing your own and ultimately launching your own business.

A Sample Maid Service Business Plan Template

1. industry overview.

A maid, or housemaid or maidservant, is a female domestic worker who cleans and performs various other tasks in and around the house. Usually, maids were servants in large households and who reported directly to the lady of the house.

The Maids, Nannies and Gardeners industry is made up of private households that employ workers for activities primarily related to operating a household. Chefs, maids, nannies, butlers and outside workers, such as gardeners, caretakers and other maintenance workers are also part of the industry.

If you are close observer of the Maids, Nannies and Gardeners industry, you will agree that the industry has performed pretty well in recent time, even in the face of a few challenges during the beginning of the millennium.

The first half of the period was especially difficult as poor economic conditions forced households to reduce demand for professional nannies and maids. Going forward, with unemployment rates forecast to continue falling while disposable income levels continue to rise, conditions for the Maids, Nannies and Gardeners industry are expected to improve.

The Maids, Nannies and Gardeners industry is indeed quite large and pretty much active in most countries of the world and countries like the United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al are highly profitable destination.

Statistics has it that in the United States of America alone, there are about 652,985 registered and licensed maids, nannies and gardener agencies responsible for employing about 758,944 and the industry rakes in a whooping sum of $18 billion annually.

The industry is projected to grow at 4.1 percent annual growth within 2011 and 2016. It is important to state that there are no establishment in this industry that has a lion market share.

A recent report published by IBISWorld shows that the regions with the greatest concentration of industry participation include the Southeast, West, Mid-Atlantic and Great Lakes. The report further stated that the distribution of industry employees is based on the number of households and median income levels by region.

For that reason, the concentration of establishments varies according to population distribution, with the most heavily populated areas corresponding to the areas with the highest number of industry employees.

Just like any other business, the demand for maid agency services usually decline during economic downturn due to declining household spending on nanny and maid services. As the economy grow, and income increases, there will be corresponding increase in industry revenue.

Despite the fact that the industry seems over – saturated, there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own maid services.

Some of the factors that encourage entrepreneurs to start their own maid agencies is that the business is thriving, easy to setup and manage with minimal startup capital. Maid agency services businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.

2. Executive Summary

The name of our company is Theresa Brown® Maids and Nanny Services, Inc. We are a registered maid and nanny service business that is incorporated under the law of the United States of America. Our head office will be located in a densely populated residential estate in the heart of Dallas-Fort Worth – Texas, U.S.

Our basic service offering will revolve around recruiting, training and deploying maids that will be involved in running errands in and around the house. Although our intention of starting a maid services agency is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services.

At Theresa Brown® Maids and Nanny Services, Inc. we are passionate in the pursuit of excellence and integrity which is why we have decided to start our own maid service. We are quite optimistic that our values and quality of service offering will help drive our maid service business to enviable heights and also help us attract the number of clients that will make the business highly profitable.

We will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again. Our corporate business goal is to be among the top 10 maid services brand in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put process and structures in place that will ensure that we are always at the top of our game when it comes to trust, excellent and detailed services deliveries. We have been able to secure permits from all relevant departments in the state of Texas.

We are quite aware that in order to become the number one choice in our city, we must continue to deploy trusted and diligent maids to our clients and that is exactly what we will do. We will use of latest training and screening techniques in the maid, nanny and gardener services industry.

Theresa Brown® Maids and Nanny Services, Inc. is owned and managed by Mrs. Theresa Brown and her immediate family members. Mrs. Theresa Brown has a degree in Management and over 15 years’ experience in the maids, nanny and gardener services industry in the United States of America prior to starting Theresa Brown® Maids and Nanny Services, Inc.

3. Our Products and Services

Theresa Brown® Maids and Nanny Services, Inc. is a standard maid agency that offers a wide range of services and other complementary services. We intend giving our customers every reason to hire our services which is why we have customized our services.

Basically, our services will involve us recruiting, training and deploying maids to our clients to carry out the required services. The maids under our agency will carry out services such as;

  • Clean rooms, hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms and other work areas so that health standards are met.
  • Empty wastebaskets, empty and clean ashtrays, and transport other trash and waste to disposal areas.
  • Care for children and/or elderly persons by overseeing their activities, providing companionship, and assisting them with dressing, bathing, eating, and other needs.
  • Clean rugs, carpets, upholstered furniture, and/or draperies, using vacuum cleaners and/or shampooers.
  • Sweep, scrub, wax, and/or polish floors, using brooms, mops, and/or powered scrubbing and waxing machines.

4. Our Mission and Vision Statement

  • Our Vision is to become the number one maid service agency in the whole of Dallas-Fort Worth – Texas with active presence in major cities in the United States of America and Canada.
  • Our mission as a maid service is to develop a highly successful, profitable all round maid services agency business which provides quality services in our community and to become a standard for an ideal maid services business not only in the State of Texas but also throughout the United States of America and Canada where we intend selling our franchise.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our maid services agency on the right business foundation.

We are set to build a maid services business that will be a standard for the maid, nanny and gardener services industry in the United States of America. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.

We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why we will be putting structures and processes in place that will help us deliver excellent services and run the business on autopilot.

With the wide range of our service offerings and the plan to sell franchise, we are only expected to employ more than is required to run a conventional maid service business. We will have various employees to man the various service offering of Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. will employ professionals and skilled people to occupy the following positions;

  • Manager (Owner)
  • Accountant / Cashier

Marketing and Sales Executive

Client Service Executive

  • Maids and Nannies

5. Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Ensure that the facility  is in tip top shape and conducive enough to welcome customers
  • Carrying out induction and training of new team hires
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily activities of organization.
  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent Theresa Brown® Maids and Nanny Services, Inc. in strategic meetings
  • Help increase sales and growth for Theresa Brown® Maids and Nanny Services, Inc.


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Theresa Brown® Maids and Nanny Services, Inc.
  • Serves as internal auditor for Prime Theresa Brown® Maids and Nanny Services, Inc.
  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ services and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Maid services agency business is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard maid agency business with variety of services which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can run a normal maid agency business without going through the required protocol of setting up a new business including writing a detailed business plan, but because of the kind of maid service business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Coleman Carrington, a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Theresa Brown® Maids and Nanny Services, Inc. Dallas-Fort Worth – Texas;

Theresa Brown® Maids and Nanny Services, Inc. is centrally located in a densely populated residential estate in Dallas-Fort Worth – Texas; our location is in fact one of our major strengths. We are also one of the very few maid services in the whole of Dallas-Fort Worth – Texas that will carry out a wide range of services as it relates to maid services.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the maid, nanny and gardener industry.

Theresa Brown® Maids and Nanny Services, Inc. is a new business that is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the experienced hands in the industry.

  • Opportunities:

We are centrally located in one of the busiest areas in Dallas-Fort Worth – Texas and we are open to all the opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the industry.

The truth is that there are no standard maid services within the area where ours is going to be located; the closest maid services agency to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Theresa Brown® Maids and Nanny Services, Inc. is unfavorable government policies , demographic/social factors, downturn in the economy which is likely going to affect consumer spending and of course emergence of new competitors within the same location where ours is located.


  • Market Trends

The maid services market that is dependent on loads of factors. Of course, maid services businesses respond to increase in household spending and improvement in the economy which is why it is trendy to find maid services businesses located around areas where residents and businesses can afford their services.

Another common trend in the industry is that in a bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most maid services engage in other related services. Some of them even go as far as also recruiting, training and deploying nannies, gardeners and cleaners to clients because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our business , we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Those who will benefit from our service offering are households, facility managers, hospitals, hotels, hostels and government agencies et al. They cut across various different sectors of the economy. Below is a list of the people and organizations that our maid service agency is designed for;

  • The government
  • Facility managers
  • Hotels and Motels
  • Residential areas
  • Camp grounds
  • Retail locations
  • Medical facility (Hospitals)

Our competitive advantage

Maid services is an easy to set up business that does not require formal training to achieve; anybody can set a maid service if they have the required startup capital and informal training on how to hire, screen, train and deploy maids. It means that the possibility of a maid service business springing up in our location located can’t be ruled out.

We aware of this which is why we decided to come up with a business concept that will position us to become the leader in Dallas-Fort Worth – Texas.

Our competitive edge is that we are a standard maid service business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our business operation.

We can confidently say that the location of our maid services agency business will definitely count as a positive for us amongst any competitor that might start a maid service or any other related cleaning business in the same location where ours is located.

For the time being, Theresa Brown® Maids and Nanny Services, Inc. has no real competitors that can compete with the quality of service we offer and our business offerings et al.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.


  • Marketing Strategy and Sales Strategy

The marketing strategy for Theresa Brown® Maids and Nanny Services, Inc. is going to be driven basically by excellent customer service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers.

We are quite aware of how satisfied customers drive business growth especially businesses like house/residential cleaning.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our maid services agency by sending introductory letters alongside our brochure to corporate organizations, households and key stakeholders in and around Dallas-Fort Worth – Texas.
  • Print out fliers and business cards and strategically drop them in houses, offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our maid service and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Place a small or classified advertisement in the newspaper, or local publication about our maid service and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our maid services agency in relevant magazines, newspapers, TV and radio stations.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing from loyal and satisfied students
  • Join estate associations and local chambers of commerce and industry to market our services.

Sources of Income

Theresa Brown® Maids and Nanny Services, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract both individual and corporate clients on a regular basis. Theresa Brown® Maids and Nanny Services, Inc. will generate income by supplying well – trained and screened maids that will offer the following services;

10. Sales Forecast

One thing is certain; there would always be households and businesses in the hospitality industry that would need the services of maid agencies.

We are well positioned to take on the available market in Dallas-Fort Worth – Texas and we are quite optimistic that we will meet our set target of generating enough income / profits from our first six months of operation and grow our maid business and our clientele base.

We have been able to examine the maid, nanny and gardener services market, and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Theresa Brown® Maids and Nanny Services, Inc., it is based on the location of our business and the wide range of related services that we will be offering;

  • First Fiscal Year (FY1):  $200,000
  • Second Fiscal Year (FY2):  $450,000
  • Third Fiscal Year (FY3):  $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

Theresa Brown® Maids and Nanny Services, Inc. is set to create a standard for maid services agency businesses in Dallas-Fort Worth – Texas and throughout the United States which is why we will apply best practices to promote our business. Good enough there is no hard and fast rules on how to advertise or promote a maid services agency.

Here are the platforms we intend leveraging on to promote and advertise Theresa Brown® Maids and Nanny Services, Inc.;

  • Encourage our loyal customers to help us use the Word of Mouth mode of advertisement (referrals)
  • Advertise our maid agency business in relevant magazines, local newspaper, local TV and radio stations
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, LinkedIn, twitter, et al to promote our brand
  • Direct coupon mailing approach
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the maid, nanny and gardener services industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Dallas-Fort Worth – Texas.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.

  • Payment Options

The payment policy adopted by Theresa Brown® Maids and Nanny Services, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Theresa Brown® Maids and Nanny Services, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard maid service in Dallas-Fort Worth – Texas and here are the key areas where we will spend our startup capital;

  • The Total Fee for Registering the Business in Dallas-Fort Worth – Texas – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • The cost of accounting software, CRM software and Payroll Software – $3,000
  • The cost for leasing a small office facility – $70,000.
  • The cost for facility remodeling – $30,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al) – $10,000
  • The cost of launching a website – $600
  • The cost for our grand opening party – $5000
  • Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully launch our maid services business in Dallas-Fort Worth – Texas, US.

Generating Funds/Startup Capital for Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. will be owned and managed by Mrs. Theresa Brown and her immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Theresa Brown® Maids and Nanny Services, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to deploy our maids to clients a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Theresa Brown® Maids and Nanny Services, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

 Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment and training of employees and maids: In Progress
  • Creating Official Website for the Company: Completed
  • Creating awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party planning: In Progress
  • Establishing business relationship with business associates: In Progress
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How to Write a Business Plan, Step by Step

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1. Write an executive summary

2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. add additional information to an appendix, business plan tips and resources.

A business plan is a document that outlines your business’s financial goals and explains how you’ll achieve them. A strong, detailed plan will provide a road map for the business’s next three to five years, and you can share it with potential investors, lenders or other important partners.


ZenBusiness: Start Your Dream Business

Here’s a step-by-step guide to writing your business plan.

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This is the first page of your business plan. Think of it as your elevator pitch. It should include a mission statement, a brief description of the products or services offered, and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description, which should contain information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, it should cover the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out exactly what you’d like to accomplish, both in the near term and over the long term.

If you’re looking for a business loan or outside investment, you can use this section to explain why you have a clear need for the funds, how the financing will help your business grow, and how you plan to achieve your growth targets. The key is to provide a clear explanation of the opportunity presented and how the loan or investment will grow your company.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch the new product and how much you think sales will increase over the next three years as a result.

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

Your sales strategy.

Your distribution strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

business plan for domestic help

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

You may also include metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

» NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

List any supporting information or additional materials that you couldn’t fit in elsewhere, such as resumes of key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts and personal and business credit history. If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

Here are some tips to help your business plan stand out:

Avoid over-optimism: If you’re applying for a business loan at a local bank, the loan officer likely knows your market pretty well. Providing unreasonable sales estimates can hurt your chances of loan approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors, taking their mind off your business and putting it on the mistakes you made. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. You can search for a mentor or find a local SCORE chapter for more guidance.

The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

On a similar note...

business plan for domestic help

Transitional Housing Business Plan Template

Written by Dave Lavinsky

Transitional Housing Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their transitional housing businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a transitional housing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your transitional housing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a transitional housing business, or grow your existing transitional housing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your transitional housing business in order to improve your chances of success. Your transitional housing business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Transitional Housing Businesses

With regards to funding, the main sources of funding for a transitional housing business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for a transitional housing business.

If you want to start a transitional housing business or expand your current one, you need a business plan. Below are links to each section of your transitional housing business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of transitional housing business you are operating and the status. For example, are you a startup, do you have a transitional housing business that you would like to grow, or are you operating a chain of transitional housing businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the transitional housing industry. Discuss the type of transitional housing business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of transitional housing business you are operating.

For example, you might operate one of the following types of transitional housing businesses:

  • Housing for Teens : this type of transitional housing business focuses on providing housing to teens who are homeless or cannot live at home.
  • Housing for Women: this type of housing focuses on supporting women — potentially focusing on mothers and their children or survivors of domestic violence.
  • Housing for Addiction Recovery: this type of transitional housing is where people are supported in recovering from addiction to drugs and alcohol while they are given safe, drug-free shelter.

In addition to explaining the type of transitional housing business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date?
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the transitional housing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the transitional housing industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your transitional housing business plan:

  • How big is the transitional housing industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your transitional housing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your transitional housing business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: women and young mothers, teens, veterans and formerly incarcerated persons.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of transitional housing business you operate. Clearly, young mothers would respond to different marketing promotions than veterans, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most transitional housing businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other transitional housing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes homeless shelters and supportive housing programs.

With regards to direct competition, you want to describe the other transitional housing businesses with which you compete. Most likely, your direct competitors will be housing programs located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of housing and support services do they provide?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better housing, supervision and support services?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a transitional housing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of transitional housing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to transitional housing, will you provide job training, job opportunities in the community or any other support services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your transitional housing company. Document your location and mention how the location will impact your success. For example, is your transitional housing business located near amenities your housing population will need, such as groceries, public transportation, employment opportunities, healthcare, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your transitional housing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your transitional housing business, including onboarding new residents, supervising and supporting residents, applying for funding and meeting with potential donors and community partners.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to house your 50th resident, or when you hope to reach $X in funding. It could also be when you expect to expand your transitional housing business to a new location.

Management Team

To demonstrate your transitional housing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing transitional housing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing housing programs or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you secure one new grant or other funding source per month or per quarter? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your transitional housing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a transitional housing business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your housing program location lease or outlines of support programs you are working on.

Putting together a business plan for your transitional housing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the transitional housing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful transitional housing business.

Transitional Housing Business Plan FAQs

What is the easiest way to complete my transitional housing business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Transitional Housing Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of transitional housing business you are operating and the status; for example, are you a startup, do you have a transitional housing business that you would like to grow, or are you operating a chain of transitional housing businesses?

This is true for a transitional housing business and a sober living home business plan.

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Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

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A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

  • Product goals and deadlines for each month
  • Monthly financials for the first two years
  • Profit and loss statements for the first three to five years
  • Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

  • Executive summary
  • Description of business
  • Market analysis
  • Competitive analysis
  • Description of organizational management
  • Description of product or services
  • Marketing plan
  • Sales strategy
  • Funding details (or request for funding)
  • Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

  • What is the vision and mission of the company?
  • What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

  • What business are we in?
  • What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

  • Who is our customer? 
  • What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

  • Who is the competition? 
  • What do they do best? 
  • What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

  • What is the product or service?
  • How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

  • Who is the target market (if different from existing customer base)?
  • What channels will you use to reach your target market?
  • What resources does your marketing strategy require, and do you have access to them?
  • If possible, do you have a rough estimate of timeline and budget?
  • How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

  • What is the sales strategy?
  • What are the tools and tactics you will use to achieve your goals?
  • What are the potential obstacles, and how will you overcome them?
  • What is the timeline for sales and turning a profit?
  • What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

  • How much capital do you currently have? How much capital do you need?
  • How will you grow the team (onboarding, team structure, training and development)?
  • What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

  • How and when will the company first generate a profit?
  • How will the company maintain profit thereafter?

Business Plan Template

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

  • Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
  • Add a Company Overview Document the larger company mission and vision. 
  • Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
  • Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
  • Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
  • Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
  • Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
  • Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
  • Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
  • Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

  • Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
  • List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
  • Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
  • Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
  • Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
  • Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
  • Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
  • Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Lean Business Plan Templates for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

  • Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
  • Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
  • Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
  • Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
  • Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

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An exploding elderly population and expanding medical industry are dramatically changing the delivery or care and treatment to our seasoned seniors and disabled population.  If you fail to adapt your business to the changing environment your business risks missing out on a number of growing money-making opportunities.

One such opportunity that is rapidly growing is home care – a business that, if structured correctly, can put more money in your pocket 24-7, 365.  Especially when you compliment a medical transportation service with a home care agency, your business portfolio can exponentially multiply.

In addition to Joel’s best-selling Million Dollar Home Care manual, his Home Care Business Plan is guaranteed to focus and direct your strategies for implementation.


If you have only considered starting a home care agency but not yet started, there are several reasons why it’s time for you to move forward in getting started:

  • Your target market, the elderly population, is literally booming - going to double by the year 2030!  This growing niche market requires a wide variety of support services.  The more added value you provide to your clientele the more your profit earning potential. 
  • Building a personal home care agency is not complicated.  Many states have limited regulation for starting and operating a non-medical home care agency which makes it even easier to get started.
  • Joel works with client-providers across the country - affording him a very unique opportunity to evaluate the most profitable home care business models.  When you study Joel’s resources, you’re going to be learning the most profitable and successful home care business model – Guaranteed! 

Common problems keeping entrepreneurs from making serious money is they don’t see opportunity or, once they do, they don’t know how to properly position and scale their business. 

Joel’s Million Dollar Home Care Business Plan is going to reveal a Two Stage, three-year development strategy illustrating how you can scale and grow your business.

You’re going to discover how to structure a private pay non-medical home care business plan and, if you choose, can diversify into a medical care services.  This business plan is also going to illustrate how a successful medical transportation service provides an excellent platform to leverage and expedite the success of your home care agency.

If you’re a serious entrepreneur, serious about making REAL money in a troubled economy, then building multiple sources of revenue with longevity and staying power is essential. You need multiple sources of revenue to protect and insulate your business from market volatility and economic uncertainty.

If you’re ready to expand your business portfolio and  earning potential then Joel’s Million Dollar Home Care Agency manual and business plan will be your best investment. 

Dear Joel, 

I wanted to send you a personal note of appreciation for all that you do in sharing information and opportunity with people. I am sure there are many people like me who used to reach out to particular business owners only to be rejected or brushed aside because they did not want to disclose what they consider to be insider information. 

Several years ago you helped us with our NEMT business and now I am very pleased to say we are doing very well.  I won't bore you with details as I am sure you receive a lot of testimonials and success stories, but I do want to share how much your information has changed our lives. Since ordering your home care manual we have added several dozen clients to our roster and a growing number of aides.  Although we continue to be very busy, sometimes running short on time, it is very rewarding and we see the long-term possibilities.  Our reputation as a reliable and professional service continues to grow which translates into increased our revenue.

We are very excited because we have what we believe are a lot of new opportunities ahead of us because of the relationships we continue to build with our clients and facilities. If there is anything that I could share with the people you continue to help it would be to take the leap of faith and follow your instincts.  As you have always said, this is definitely not a get rich quick scheme, but with hard work the opportunities seem limitless.  There are a growing number of senior citizens that need a lot of services so follow your dreams and help those in need.  It is both rewarding and profitable! 

With sincere appreciation, Stephen & Beverly McNeal 

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Home Health Care Services Business Plan

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Wheatland Health Services

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is a significant need for quality home health care and social services within this region and we believe that by employing competent and well-educated staff and providing them with organized and responsive management, we can become the home health care/social service agency of choice in Southeastern Kansas.

Wheatland Health Services offers a unique combination of premier home health care and community-based social services to Southeastern Kansas.

The consumer base for Wheatland Health Services (Home Health Care Services) will be patients referred by physicians, health care facilities and other health care professionals. The majority of these patients will be covered by Medicare with a smaller portion being insured by Kansas Medicaid or other private insurance carriers.


The key factor considered by both consumers and referring professionals when purchasing home health care is trust in the professional reputation, reliability and quality of services provided by the home health Agency.

Wheatland Health Services strives to offer excellent and affordable home health care and community-based social services to individuals and families of Southeastern Kansas.


We are projecting growth and total annual sales very conservatively, with high projected expenses. Our cost of sales is relatively low, as this is a service agency and the primary costs involved in providing the services are those related to payroll. The costs of sales reflects the cost of mileage reimbursement to employees, because the services we provide are home- and community-based and require travel to and from service locations.

Financial Highlights by Year

Financing needed.

We will use $70,000: $50,000 five year loan and $20,000 cash from Elizabeth Patzer

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How to write a business plan for a domestic appliance repair shop?

domestic appliance repair shop business plan

Writing a business plan for a domestic appliance repair shop can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a domestic appliance repair shop business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a domestic appliance repair shop?

What information is needed to create a business plan for a domestic appliance repair shop.

  • What goes in the financial forecast for a domestic appliance repair shop?
  • What goes in the written part of a domestic appliance repair shop business plan?
  • What tool can I use to write my domestic appliance repair shop business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a domestic appliance repair shop business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your domestic appliance repair shop. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your domestic appliance repair shop to be in the next three to five years.

Once you have a clear destination for your domestic appliance repair shop, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your domestic appliance repair shop's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Whether you are a startup or an existing business, writing a detailed domestic appliance repair shop business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your domestic appliance repair shop has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a domestic appliance repair shop, let's take a look at what information is needed to create one.

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Writing a domestic appliance repair shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a domestic appliance repair shop

As you consider writing your business plan for a domestic appliance repair shop, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your domestic appliance repair shop.

You may discover that customers might be seeking more convenient appointment times. This could be due to their increasingly busy lifestyles. Additionally, you may find that customers are looking for more affordable repair services. They could want to make sure they are getting the best value for their money.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your domestic appliance repair shop.

Developing the marketing plan for a domestic appliance repair shop

Before delving into your domestic appliance repair shop business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a domestic appliance repair shop

As you embark on starting or expanding your domestic appliance repair shop, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

Staffing costs may include the salary of repair technicians, a manager, and administrative personnel. Equipment costs may include tools, replacement parts, and diagnostic equipment. Additionally, the shop may need to purchase safety equipment, such as protective eyewear and gloves, to ensure that technicians are protected while working on appliances.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your domestic appliance repair shop's financial forecast?

The financial forecast of your domestic appliance repair shop will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a domestic appliance repair shop are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a domestic appliance repair shop shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a domestic appliance repair shop business plan

Ideally, your domestic appliance repair shop's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established domestic appliance repair shop. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your domestic appliance repair shop

The balance sheet for a domestic appliance repair shop is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a domestic appliance repair shop business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your domestic appliance repair shop's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your domestic appliance repair shop's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a domestic appliance repair shop shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a domestic appliance repair shop business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your domestic appliance repair shop business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a domestic appliance repair shop.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a domestic appliance repair shop business plan

This table helps size the investment required to set up the domestic appliance repair shop, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your domestic appliance repair shop business plan, let's have a look at the written part of the plan.

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The written part of a domestic appliance repair shop business plan

The written part of a domestic appliance repair shop business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a domestic appliance repair shop business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your domestic appliance repair shop's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your domestic appliance repair shop, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

The second section in your domestic appliance repair shop's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your domestic appliance repair shop, you may want to emphasize the potential for growth. Explain how the area could be a desirable market for domestic appliance repairs, as it may have a growing population and increasing demand for such services. Additionally, you might want to discuss any potential benefits the shop may have from its location – such as easy access to customers, or the potential for other businesses that could help drive more foot traffic to your store. Finally, be sure to point out any potential advantages the location may offer in terms of cost savings, such as lower rent or taxes.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your domestic appliance repair shop business plan should include a detailed description of what your company sells to its customers. 

For example, your domestic appliance repair shop might offer services such as refrigerator repair, washing machine repair, and dryer repair to its customers. These services help customers maintain their appliances in order to ensure they continue to work properly and to avoid costly replacements. Additionally, the shop may offer maintenance services such as cleaning and adjusting components of the appliance to ensure optimal performance. Finally, the shop could offer parts replacement such as switches, knobs, and other components that can be easily replaced to restore functioning to the appliance.

The reader will want to understand what makes your domestic appliance repair shop unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the domestic appliance repair shop business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your domestic appliance repair shop, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your domestic appliance repair shop targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include people who own older appliances and need reliable repairs. These customers may be looking for an experienced repair technician that can provide a quick and accurate repair service for their home appliances. They may also be willing to pay more for a higher quality repair job that can extend the lifespan of their appliances.

In the competition subsection, introduce your main competitors and explain what sets your domestic appliance repair shop apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your domestic appliance repair shop.

5. The strategy section

When writing the strategy section of a business plan for your domestic appliance repair shop, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your domestic appliance repair shop may face the risk of not being able to source spare parts due to changes in the market or manufacturer discontinuing them. This could result in dissatisfaction from customers, leading to a potential loss in business. Another risk your repair shop may face is the potential liability associated with any damage caused to a customer’s appliance during repair. This could lead to costly legal fees and compensation costs, which would impact the business’s bottom line.

6. The operations section

The operations of your domestic appliance repair shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your domestic appliance repair shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as tools and equipment necessary for the repair of domestic appliances. These could include things like screwdrivers, pliers, wrenches, and spare parts. Additionally, you might have intellectual property such as customer data and repair techniques that enable you to provide a better service than competitors.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a domestic appliance repair shop business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my domestic appliance repair shop's business plan?

In this section, we will be reviewing the two main solutions for creating a domestic appliance repair shop business plan:

  • Using specialized online business plan software,
  • Outsourcing the plan to the business plan writer.

Using an online business plan software for your domestic appliance repair shop's business plan

The modern and most efficient way to write a domestic appliance repair shop business plan is to use business plan software .

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your domestic appliance repair shop's business plan

Outsourcing your domestic appliance repair shop business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the domestic appliance repair shop business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your domestic appliance repair shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a domestic appliance repair shop business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your domestic appliance repair shop business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a domestic appliance repair shop. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a domestic appliance repair shop? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Published on 28 Sep 2023 , last update on 29 Sep 2023 , as per our editorial standards .

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Domestic Abuse Treatment Center Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Domestic Abuse Treatment Center business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Domestic Abuse Treatment Center business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Domestic Abuse Treatment Center business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Domestic Abuse Treatment Center business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Domestic Abuse Treatment Center business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Domestic Abuse Treatment Center small business in the UK.

When you have completed your Domestic Abuse Treatment Center business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Domestic Abuse Treatment Center business startup.

If you are looking to limit your startup costs when starting up a Domestic Abuse Treatment Center small business in the UK, this free business plan builder tool will be it.

Starting a Domestic Abuse Treatment Center business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Domestic Abuse Treatment Center business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Domestic Abuse Treatment Center business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Domestic Abuse Treatment Center industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Domestic Abuse Treatment Center businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Domestic Abuse Treatment Center business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Domestic Abuse Treatment Center business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Domestic Abuse Treatment Center business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Domestic Abuse Treatment Center business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Domestic Abuse Treatment Center business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via and through the Small Business Startup Platform as a member.

If starting a Domestic Abuse Treatment Center business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

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The sun rises behind electricity pylons and a sub station in Manchester

National Grid increases investment plan but warns of clean energy logjam

Power utility says ‘fundamental reform’ of UK’s electricity network needed to tackle backlog of projects awaiting connection

National Grid has increased its investment plans to £42bn by 2026 as the backlog of clean energy projects waiting to connect to the UK’s power networks continues to grow.

The FTSE 100 monopoly, charged with running most of the UK’s power grids and some networks in the US, spent a record £3.5bn in the first half of the financial year as a result of the momentum of green policies on both sides of the Atlantic.

It also set out new plans to invest a total of £42bn in the UK and US in its five-year spending framework running up until the 2025 to 2026 financial year - £2bn more than it had planned in May.

However, the company’s chief executive, John Pettigrew, warned that “fundamental reform” of the UK’s electricity network planning was still required to help tackle the growing logjam of clean energy projects waiting for a grid connection.

The UK plans to run its grid entirely on clean electricity by 2035 but many renewable energy projects have been told they face a 10- to 15-year wait for a connection before they can begin providing the network with clean power.

Pettigrew told the Guardian that the queue of power projects grew by 50 gigawatts in the last quarter to around 400GW in total, well above the UK’s existing power capacity of around 65GW. Many of these projects are understood to be speculative applications that are unlikely to move forward.

National Grid has undertaken a string of new reforms to ease the green energy gridlock, which has raised concerns over the future of billions of pounds of green investment and could derail the UK’s progress towards its climate targets.

It offered energy developers an “amnesty deal” earlier this year to urge developers to get on with their projects or get out of the queue for a grid connection with no financial penalty. Pettigrew said this had shaved 5GW from the backlog.

The company has also retained a legal firm to help move aside delayed developments to make way for viable projects and is working with the regulator to tweak existing rules that developers can build their own grid connections which could take another 40GW from the backlog.

Pettigrew said the UK needed “fundamental reform” to create a connections regime “which is fit for purpose”.

He said the UK could tackle the problem of “zombie projects” by moving away from a first-come, first-served queue system and putting in place higher standards that projects must meet before developers can make a grid connection application.

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National Grid outlined its record investments alongside its financial results for the six months to the end of September, which revealed a profit of £1.4bn, down from £1.7bn in the same period last year.

The company has stepped up investment in 17 major onshore and offshore transmission projects in the UK that were fast-tracked by the energy regulator, Ofgem, earlier this year. In the US, the company said it was working on “a number of major transmission projects to unlock renewable generation”.

Pettigrew said: “We’re ready to meet the opportunities, and are set up to tackle the challenges ahead, to deliver a clean, fair and affordable energy future for all.”

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Electric Planes, Once a Fantasy, Start to Take to the Skies

How a small plane’s 16-day trip from Vermont to Florida might foreshadow a new era of battery-powered air travel long considered implausible.

Supported by

Niraj Chokshi

By Niraj Chokshi

Photographs and Video by Tony Cenicola

Niraj Chokshi covers the aviation industry and reported from Burlington, Vt.

  • Published Nov. 3, 2023 Updated Nov. 4, 2023

Chris Caputo stood on the tarmac at Burlington International Airport in Vermont in early October and looked to the clouds in the distance. He had piloted military and commercial aircraft over a long career, racking up thousands of flight hours, but the trip he was about to take would be very different.

That’s because the airplane Mr. Caputo would fly runs on batteries. Over the next 16 days, he and his colleagues flew the plane, a CX300 built by their employer, Beta Technologies, down the East Coast. They would make nearly two dozen stops to rest and recharge, flying through congested airspace over Boston, New York, Washington and other cities.

When the journey came to an end in Florida, Beta handed the plane over to the Air Force, which will experiment with it over the next few months. The trip offered a vision of what aviation could look like years from now — one in which the skies are filled with aircraft that do not emit the greenhouse gases that are dangerously warming up the Earth.

“We’re doing some really meaningful work for our state, our country and the planet,” Mr. Caputo said. “It’s hard not to want to be a part of it.”

The electric plane made by Beta Technologies that flew down the East Coast.

A Flurry of Activity

For most of aviation history, electric aircraft have been little more than a fantasy. But technological advancements, particularly in batteries, and billions of dollars of investment have helped make short-distance electric air travel feasible — and, its backers hope, commercially viable.

Beta, which is privately held, has raised more than $800 million from investors like Fidelity, Amazon’s Climate Pledge Fund and the private equity firm TPG Capital. The company employs about 600 people, mostly in Vermont, and recently finished building a factory in Burlington where it plans to mass produce its aircraft, which have yet to be certified by the Federal Aviation Administration.

The first will be the CX300, a sleek, futuristic plane with a 50-foot wingspan, large curved windows and a rear propeller. That plane is designed to carry about 1,250 pounds of cargo and will be followed soon after by the A250, which shares about 80 percent of the CX300’s design and is outfitted with lift rotors to take off and land like a helicopter. Both aircraft, which Beta markets as the Alia, will eventually carry passengers, the company says.

Beta is one of many companies working on electric aviation. In California, Joby Aviation and Archer Aviation are developing battery-powered aircraft capable of vertical flight that, they say, will ferry a handful of passengers short distances. Those companies have backers like Toyota, Stellantis, United Airlines, Delta Air Lines and large investment firms. Established manufacturers like Airbus, Boeing and Embraer are also working on electric aircraft.

The U.S. government has mobilized behind the industry, too. The F.A.A. aims to support operations of aircraft that use new means of propulsion at scale in one or more places by 2028. And the Air Force is awarding contracts and testing vehicles , including Beta’s CX300 and an aircraft that Joby delivered to Edwards Air Force Base in California in September.

‘Almost One With the Plane’

Beta’s plane is not as large and powerful as the jets that Mr. Caputo flew for the Air Force, Air National Guard or Delta. But what it lacks in heft, it makes up for in charm, he said, noting that the airplane is incredibly quiet and responsive, making it a pleasure to fly.

“You’re almost one with the plane,” Mr. Caputo said, adding later: “You can kind of hear and feel the air going across the flight control surfaces. We wear helmets right now because it’s experimental and safety is paramount, but we can literally take the helmets off in the aircraft and just talk to one another.”

Mr. Caputo said the CX300 and other electric aircraft could open up new opportunities, like better connecting rural areas that have little or no direct air service.

Beta’s airplane has flown as far as 386 miles on a single charge, but the company said it expected its customers to generally use it to carry out trips of 100 to 150 miles. The plane’s journey to Florida was allowed under limited authority granted by the F.A.A.

In addition to producing no emissions, electric aircraft are designed to be simpler to operate and maintain than conventional helicopters and planes. But they are not expected to take to the skies in large numbers for years. Initially, their trips are likely to be short — from Manhattan to Kennedy International Airport, for example, or Burlington to Syracuse, N.Y.

Modern batteries can support limited range and weight. As a result, the aircraft that they power can generally carry only a handful of passengers, or the equivalent load in cargo.

Early on, electric aircraft are expected to compete mainly with helicopters and cars and trucks. In cities, widespread flights won’t be possible without expanded infrastructure like vertical landing and takeoff sites and public support. The cost of producing such aircraft will also be high to start, limiting their use to the well-heeled and to critical services like medical evacuations, experts said.

In some ways, the challenge and the promise of electric aviation today are like those of the automobile at the turn of the 20th century, said Kevin Michaels, managing director of AeroDynamic Advisory, an aviation consulting firm.

“You had several hundred manufacturers around the world, all with their own unique approaches to making these machines, but you didn’t have the roads, you didn’t have traffic lights, you didn’t have insurance,” he said. But, he added, the industry eventually found its way. “Things settled down 20 years later, and eventually costs fell, and winners emerged. And it changed the way things were done, the way people lived.”

Aiming to Earn Trust

Kyle Clark, Beta’s founder, is attuned to those concerns, which is why, he said, Beta has taken a more methodical approach.

“I get it, the industry has a trust issue,” he said. “It’s too much change, too quick, in an industry that has an exceptionally high standard of safety.”

The company plans first to win F.A.A. certification next year for a motor it has developed, followed by approvals of its first and second aircraft in subsequent years. The CX300 will use runways to move cargo, avoiding the need for new infrastructure, Mr. Clark said.

That approach has been endorsed by several customers, according to Beta, including the shipping giant UPS and United Therapeutics, which plans to use the vehicles to transport organs for transplant. Bristow Group, another customer, plans to use the aircraft the way it uses helicopters today, to transport goods and people to offshore energy installations, run search and rescue missions for governments, and for other purposes.

Bristow, which is working with eight companies developing next-generation aircraft, expects the vehicles to create new opportunities because they are quieter than helicopters and are expected to be 60 to 70 percent cheaper to operate, according to David Stepanek, an executive vice president at Bristow.

In addition to building aircraft, Beta is establishing a network of chargers that can power its aircraft as well as cars, trucks and other vehicles. More than a dozen have been set up, including one at the Air Force site in Florida, making it the military’s first electric aircraft charging station .

The company also built a prototype landing site for aircraft capable of vertical flight, which sits atop repurposed shipping containers, which house energy storage and a small living space for pilots to rest between trips.

The day that Beta’s aircraft left Burlington in October, Mr. Caputo flew it on two legs, arriving at sunset at Griffiss International Airport in the foothills of the Adirondack Mountains, near where he grew up. He ordered Italian food for the Beta team from a restaurant he used to frequent with his family, and his mother drove out to see the aircraft in person for the first time. The next morning, he flew the plane to Syracuse, N.Y., and handed it over to colleagues who would fly it the rest of the way.

Much of the popular discussion about electric aircraft revolves around the idea that they will effectively be used as flying cars to whiz people around big cities. In the near future, though, they may just as likely be used to ferry goods and passengers outside dense urban areas, in places like upstate New York and Vermont.

“To me, it’s going to have a really meaningful impact on how we move organs and goods and services,” he said, “and reconnect the rural parts of America that I think get often forgotten.”

Niraj Chokshi writes about aviation, rail and other transportation industries. More about Niraj Chokshi

Tony Cenicola has been a photographer with The Times since 1999. More about Tony Cenicola


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Business | California homeowners bemoan high home/fire…

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Business | California homeowners bemoan high home/fire insurance costs

Experts say help to rein in the costs and make coverage more affordable may not arrive until 2026.

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While state regulators craft new regulations and consult with the insurance industry, many Californians are paying extra-high premiums — or going without insurance entirely.

In September, Gov. Gavin Newsom issued an executive order for “prompt regulatory action” to address the plight of California homeowners facing availability and affordability problems in home and fire insurance.

But at its present pace — and with doubts from consumers, lawmakers and insurers about the Department of Insurance’s proposals to alleviate the crisis — help for residents may not arrive until 2026, at least according to the most pessimistic outlook by the insurance industry.

Those waiting are Californians like the Smithlines, a retired couple in Forest Hill in Placer County, who actually saw their fire insurance premium balloon to the point that they’ve decided they will have to do without it.

Bobbi Smithline said their premium this year tripled to almost $6,000 from $1,800 in 2020. They were on the FAIR Plan — the last resort for residents who can’t find traditional insurance — because Farmers would not renew their previous policy three years ago.

“Our property taxes and homeowner insurance came at the same time as the FAIR Plan (bill),” Smithline said. “We can’t afford to do all three… that’s going to leave us with no savings.”

The FAIR Plan is mandated and regulated by the state. Premiums under the plan are usually more expensive, and they’re only getting higher. In September, California’s Department of Insurance approved a rate increase long sought by the insurers that finance the plan, for an average 15.7% rate hike.

As more and more people turn to the FAIR Plan because the biggest insurance providers in the state have either paused new policies or left the state altogether, the plan’s total number of policies climbed to more than 330,000 as of September, an almost 21% rise since the beginning of the year.

The Smithlines have lived in their three-bedroom, one-and-a-half-bathroom house for 45 years and raised most of their eight children there. They never had a wildfire until last year, when the Mosquito Fire burned more than 76,000 acres in their county and nearby El Dorado County, Smithline said.

Now she and her husband, Mike, have told their children — who will inherit the house — about their decision. If a fire destroys their house, their plan is to put a mobile home on their 7.2-acre property, or maybe live with one of their kids.

The Smithlines are among the many Californians affected by the insurance mess. But at least they have a choice. Because their home is paid off, they are not required to carry fire insurance like homeowners with a mortgage must do.

Another California homeowner, Donna Yutzy in Magalia in Butte County, told CalMatters that she will pay higher premiums — almost $7,000 a year for both fire and home insurance — because she doesn’t want to risk having no fire insurance.

And Rebecca Reis, another homeowner who recently received a non-renewal notice because her San Francisco building was built before 1925, said her homeowners association will have to raise its dues to cover the increase in premiums for their building, from $7,000 to almost $30,000.

Newsom’s September order followed the failure of proposed legislation to address the crisis, and now California’s Department of Insurance is working on new regulations to try to fix the problems.

The insurance industry cites a combination of inflation, climate change and several devastating and deadly wildfires since 2017, as well as what it calls outdated state regulations, as factors in carriers’ pulling back or pulling out of California.

There were a total of 8.73 million homeowners policies in 2021, and non-renewals of home and fire insurance policies climbed from 11% in 2018 to 13% in 2021, according to the state insurance department’s most recent data.

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Biden quietly tapped Obama to help shape his AI strategy

President Joe Biden and former President Barack Obama shake hands onstage at a midterms campaign rally in Pennsylvania

WASHINGTON — Former President Barack Obama quietly advised the White House over the past five months on its strategy to address artificial intelligence, engaging behind the scenes with tech companies and holding Zoom meetings with top West Wing aides at President Joe Biden’s request, according to aides to both men.

The joint effort culminated Monday when Biden signed an executive order establishing some government oversight of AI development. It’s the first time Biden has tapped his former boss to help shape a key policy initiative, aides said, and he did it because Obama shares his views on the issue and brings a certain heft that could help move the process along quickly.

“You have to move fast here, not at normal government pace or normal private-sector pace, because the technology is moving so fast,” White House chief of staff Jeff Zients recalled Biden saying. “We have to move as fast, or ideally faster. And we need to pull every lever we can.”

AI is one of the things that keep both Biden and Obama up at night, their aides said.

Zients said Biden, like Obama, has viewed AI as a technology that demands urgent attention given that it comes with great promise but also potentially dire consequences, depending on how it’s used.

The current and former presidents discussed the issue on a phone call in June, aides to both of them said. They agreed on the goal of maximizing the technology while limiting the risks, according to Obama and Biden aides.

After that, Biden asked Obama to consult with his team to develop a policy that encourages innovation but also directly addresses the dangers of AI, their aides said. They then continued the discussion during a lunch at the White House , they said.

They agreed that they have a “shared vision,” their aides said, and that the federal government should take swift action.

Over the rest of the summer and into fall, Obama kept in regular touch with Zients, deputy chief of staff Bruce Reed and national security adviser Jake Sullivan to offer input on the executive order, Biden and Obama aides said. They said their two teams were in touch about a dozen times, including as the administration finalized the order ahead of Monday’s announcement.

At a signing ceremony for the executive order Monday, Biden called AI “the most consequential technology of our time,” citing fears that AI-enabled cyberattacks and AI-formulated bioweapons could endanger the lives of millions. But if it is used properly, he said, the technology can be incredibly beneficial to developing new drugs and cancer research.

Obama was particularly helpful in laying the groundwork for tech companies to voluntarily sign on to have their AI models pressure-tested before they’re released to the public, Biden and Obama aides said. Part of his approach was to urge industry leaders to consider risks beyond national security, including information integrity, bias and discrimination.

“He helped really set the frame of mind that companies can innovate while also being responsible and that companies need to be accountable,” Zients said.

Obama also reached out to advocacy groups that are concerned about AI, as well as leading academics and researchers who know most about the issue, aides said. He used the conversations to inform the guidance he offered the White House, the aides said.

Obama told industry leaders that it was something he has been concerned about since his second term, when he tasked his administration with releasing a report on the future of artificial intelligence . He sees the swift rise and potential dangers of some social media platforms in recent years as a clear warning sign.

“Those people created platforms that helped us connect in new and exciting ways, but they also failed to anticipate the harm their tools could do. By the time it became clear, much of the damage had already been done,” he wrote this week. “We can’t make the same mistake again.”

The White House is particularly worried about the role AI could play in amplifying misinformation around key elections.

Already, former President Donald Trump, the Republican front-runner in the 2024 presidential race, is amplifying baseless conspiracy theories that imply Obama is somehow secretly still in power, for which there is no evidence.

A longtime “tech skeptic,” Biden has experimented with ChatGPT, an AI-powered language model, and voice-cloning technology, aides said. He has even seen deepfakes of himself, his aides said, some of which were credible enough that he joked to staff members, “When the hell did I say that?”

In April, Biden got a demonstration that included ChatGPT’s summarizing the Supreme Court’s New Jersey v. Delaware ruling with three prompts: for a first grader, for an associate out of law school and as the lyrics of a Bruce Springsteen song. Biden had kidded Springsteen about the case at a National Medal of Arts ceremony weeks earlier, given their respective roots and what the ruling says about the rights to the Delaware River.

What he saw “deepened his conviction” to move fast, a senior administration official said.

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Monica Alba is a White House correspondent for NBC News.

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