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Mango Farming Business Plan Guide for Beginners

Here in this article, we list down all the basic steps to follow to start and run a profitable mango farming business. It includes the cultivation process, best soil, varieties, harvesting, and much more.

Mango is an important fruit in India. Mango belongs to the family of Anacardiaceae. The scientific name is Mangifera indica L. Besides its delicious taste, excellent flavor, and attractive fragrance, it is rich in vitamin A. That is why the popular name for mango is ‘King of Fruits’.

The tree is hardy in nature and requires comparatively low maintenance costs. Mango occupies 22% of the total under fruits comprising 1.2 million hectares, with a total production of 11 million tonnes. Major mango-producing countries are India, China, Thailand, Indonesia, Pakistan, Mexico, Brazil, and Bangladesh.

Mango farming with a proper plant management system is a profitable business for fruit farmers. However, you must adopt high-yielding and improved variety to get the maximum profits.

Economic Importance of Mango Cultivation

Due to its wide range of adaptability, high nutritive value, richness in variety, delicious taste, and excellent flavor, it is very popular with the masses. In addition, it is a rich source of vitamins A and C. Anyone can consume the fruit raw or ripe. Good mango varieties contain 20% of total soluble sugars.

However, the acid content of ripe dessert fruit varies from 0.2 to 0.5 % and the protein content is about 1 %. Raw slices in brine, amchur, pickle, jelly, juice murabba, chutney, panhe (sharbat), etc are the popular value-added products of mango. Mango woods are a great resource for timbers.

Among internationally traded tropical fruits, mango ranks only second to pineapple in quantity and value.  India occupies a top position among mango-growing countries of the world and produces 40.48% of the total world mango production.  Therefore, the major 5 importing countries of India’s Mangoes are the USA, Bangladesh, the UK, Saudi Arabia, and Nepal respectively.

How to Start Mango Farming Business

  • First of all, you must adopt improved cultivars. Adoption of high-density planting in cultivars is a must.
  • In addition, you must regulate flowering and the intensity of flowering.
  • You must perform pruning malformed mango shoots at the bearing stage.
  • Therefore, you must manage the alternate bearing by reducing fruiting during a year by adopting of pruning and thinning practices.
  • You must provide life-saving irrigation at the critical stage of fruit growth etc.
  • Furthermore, integrated nutrient and water management is important.
  • Manage the spongy tissue through sod mulching.
  • In conclusion, you must adopt integrated pest and disease management practices. Timely control of pests and diseases, at the fruit development stage especially after rains, is important.

Health Benefits of Mango

  • Research shows that the mango protects against colon, breast, leukemia, and prostate cancers.
  • The high levels of fiber, pectin, and vitamin C help to lower serum cholesterol levels, specifically Low-Density Lipoprotein.
  • Mangos help clear clogged pores and eliminate pimples.
  • One cup of sliced mangoes supplies 25 percent of the needed daily value of vitamin A. Therefore, it promotes good eyesight and prevents night blindness and dry eyes.
  • The tartaric acid, malic acid, and a trace of citric acid found in the fruit help to maintain the alkali reserve of the body.
  • The fiber in mangos also helps digestion and elimination.
  • Finally, mango helps to boost the immune system in the human body.

Best Varieties For Mango Farming

In India, you will find more than a thousand varieties in different parts of the country. Most of the commercial cultivars are characteristically specific to geographical adoption. And their performance is satisfactory in a particular region. Therefore, you must select the variety for mango cultivation on the basis of its suitability for a particular region. Some of the popular varieties are

  • Mallika: It is a cross between Neelam and Dashehari.
  • Amrapali: It is a cross between Dashehari and Neelam. However, it is a dwarf vigorous type with regular and late bearing variety.
  • Alphonso: The pulp is yellow to orange in color. Therefore, it is soft, firm, and fibreless. It is a mid-season variety.
  • Mangeera: It is a cross between Rumani and Neelam. It is a semi-vigorous type with a regular bearing habit.
  • Ratna: It is a cross between Neelam and Alphonso. Therefore, it is a regular bearer and free from spongy tissue.
  • Langra:  The lemon-yellow flesh is juicy and flavourful. It is scarcely fibrous, a mid-season variety.
  • Arka Aruna: It is a hybrid between Banganapalli and Alphonso with regular bearing habits and dwarf in stature.
  • Arka Puneet: It is a regular and prolific bearing hybrid of the cross between Alphonso and the Banganapalli. Also, it is a good variety for the processing industry.
  • Arka Anmol: It is a semi-vigorous plant type from the cross between Alphonso and Janardhan Pasand. However, it is also a regular bearing and free from spongy tissues.

Agro Climatic Condition For Mango Cultivation

Mango thrives well in tropical and subtropical climates. The ideal temperature for the crop ranges from 24° to 30° C along with high humidity. Temperature below 10° C and above 42° C retards growth and adversely affects the flowering time of mango. A cool and dry period, which slows or stops the growth, is essential for flower induction.

Most of the mango varieties thrive in places with good rainfall (75 to 375 cm per annum) and dry seasons. However, the distribution of rainfall is more important than its amount.  Rainfall during the flowering period adversely affects the fruit set. Fog and cloudy weather at the time of flowering from November to February also result in the poor setting of fruits and favors pest attack and diseases.

Suitable Soil For Mango Farming

Mango grows well on a wide variety of soils, such as lateritic, alluvial, sandy loam, and sandy. Although it grows very well in high to medium-fertility soils. Even you can grow successfully in low-fertility soils with appropriate management, especially during the early stages of growth.

Read:   Is Soil Testing Important In Agriculture?

However, you must avoid very poor and stony soils on the hill. The loamy, alluvial, well-drained, aerated, and deep soils rich in organic matter are perfect for mango cultivation. In addition, mango prefers a pH range of 5.5 to 7.5. The extremely sandy, shallow, rocky, water-logged, heavily textured, and alkaline or calcareous soils are not suitable for mango cultivation.

Basic Cultivation Steps for Mango Farming

1. soil preparation.

Sterilize the soil by both physical and chemical means. Physical control measures include treatments with steam and solar energy. Chemical control methods include treatments with herbicides and fumigants. During soil solarization, the incoming solar radiation penetrates the transparent plastic film.

It helps to absorb the soil. The absorbed radiation converts into heat energy, which raises the soil temperature and kills many soil-borne organisms including plant pathogens and pests.

2. Propagation

You can use random seedling rootstocks for propagation. However, you can adopt various methods in the vegetative propagation of mango. Inarching, veneer grafting, budding, stone epicotyl grafting, and softwood grafting are common methods.

3. Planting

Spacing varies from 10 m x 10 m, in the dry zones where growth is less, to 12 m x 12 m, in heavy rainfall areas and rich soils where abundant vegetative growth occurs. However, you can plant new dwarf hybrids like Amrapali at closer spacing.

In addition, you must fill the pits with original soil mixed with 20-25 kg well-rotten FYM, 2.5 kg single superphosphate, and 1 kg MOP. You must give irrigation immediately after planting. In the initial one or two years, it is advisable to provide some shade to the young plants and also stake to make them grow straight.

4. Training & Pruning

Normally, mango trees require very less or no pruning. However, the training of the plants in the initial stages is essential to give them the proper shape. Especially when the graft has branched too low, the process of training becomes very important.

5. Irrigation

The amount and frequency of irrigation depend on the type of soil, prevailing climatic conditions, rainfall, and distribution, and age of trees. Never irrigate during the monsoon months unless there are long spells of drought. During the first year when the plants are very young with a shallow root system, you must irrigate every 2-3 days in the dry season.

6. Manuring

Nutrient uptake in mango is from the large volume of soil. Therefore, it is able to sustain growth even in low-fertility soils. But, its efficient management involves the replenishment of the nutrients used up by the tree for its growth and maintenance, harvested produce, and natural losses from soils through leaching and runoff.

7. Inter Cropping

You can grow intercrops such as vegetables, legumes, short-duration, and dwarf fruit crops like papaya, guava , peach, plum, etc. However, you must depend on the agro-climatic factors of the region. You must take care of the water and nutrient requirements of the intercrops separately.

8. Rejuvenation

In general, 40-45 years old mango trees exhibit a decline in fruit yield because of the dense and overcrowded canopy. The trees do not get proper sunlight resulting in decreased production of shoots. However, you can convert these unproductive trees into productive ones by pruning the developed techniques.

9. Plant Protection

Mango suffers from several diseases at all stages of its life. All the parts of the plant, namely, the trunk, branch, twig, leaf, petiole, flower, and fruit are attacked by a number of pathogens including fungi, bacteria, and algae. They cause several kinds of rot, dieback, anthracnose, scab, necrosis, blotch, spots, mildew, etc. Some of these diseases like powdery mildew are of great economic importance as they cause heavy losses in mango production. Therefore, you must adopt the right management system.

Also Read: Most Profitable Cash Crops to Grow

10. Harvesting & Yield In Mango Farming

You can expect an average yield of 150-225 marketable fruits (50 kg) per plant per year. You can harvest mature green fruits with 8-10 mm long stalks to prevent sap burn and undesired spots on the ripened fruits.

However, you can decide maturity in mango fruit is the color of the pulp, which turns cream to light yellow on maturity and hardening of stone.

After harvesting the mango fruits are graded according to their size, weight, color, and maturity. Therefore, you can pack the fruits in corrugated fiberboard (CFB) boxes.

For export, you must enclose each individual fruit in a clean, white, soft, expandable, and netted-type polystyrene sleeve to prevent bruising before packing it in a box. Govt. of India has established agri-export zones. It definitely helps to inspire commercial mango cultivation in the country.

business plan for mango production

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Mango Farming: Best Guide For Beginners & 23 Tips

Commercial mango farming is a very old and profitable business idea. Mango is a very popular fruit throughout the world, especially in India and some other south Asian countries.

Mango is actually a stone fruit produced from numerous species of tropical trees belonging to the flowering plant genus Mangifera. And these trees are cultivated mostly for their edible fruit.

Mangoes are native to South Asia, from where the ‘common mango’ or ‘Indian mango’ (magnifera indica) has been distributed worldwide to become one of the most widely cultivated fruits in the tropics.

Today, there are several hundred varieties/cultivars of mango available throughout the world. And the mango fruit varies in size, shape, taste and skin color depending on the cultivar.

Mango tree is the national tree of Bangladesh . And the fruit is the national fruit of India. Flesh color of the fruit may vary from pale, yellow, gold or orange depending upon the cultivar.

Mango trees are large and can grow up to 130 feet tall depending on the variety. These trees are long lived, as some specimens still fruit after 300 years.

Leaves of these trees are evergreen. The young leaves are orange-pink in coloration, and rapidly change to a dark, glossy red, and then dark green as they mature.

Mangoes have actually been cultivated in many South Asian countries (especially in India) for thousands of years and reached Southeast Asia between the fifth and fourth centuries BCE.

Today, mango plants are available and cultivated in many different countries throughout the world. It is mainly cultivated in the most frost-free tropical and warmer subtropical climates.

India is the world’s largest mango producer. And almost half of the word’s total mangoes are cultivated in India alone. And the second largest country is China .[ 1 ]

However, commercial mango farming is a very old business. And this business is among the very old traditional business for the rural people. You can also start this business, even if you are a beginner.

Table of Contents

Mango Nutrition & Health Benefits

Mango is called as the ‘king of fruits’ in some parts of the world. It is a native fruit of India and Southeast Asia and has been cultivated for thousands years.

Mango is a very popular and common fruit in many countries. It has very good taste, it is delicious and it is also very nutritious.

Many studies link mango and it’s nutrients to health benefits, such as improved immunity, digestive health and eyesight, as well as a lower risk of certain cancers.

Nutritional Value of Mango

A raw mango is around 84% water, 1% protein, 15% carbohydrates and negligible amount of fat.

The energy value per 100 g (3.5 oz) serving of the common mango is 250 kJ (60 kcal). Fresh mango contains only vitamin C and folate in significant amounts of the Daily Value as 44% and 11%, respectively (table).

According to healthline , one cup (165 grams) of sliced mango provides:

  • Calories: 99
  • Protein: 1.4 grams
  • Carbs: 24.7 grams
  • Fat: 0.6 grams
  • Dietary fiber: 2.6 grams
  • Vitamin C: 67% of the Reference Daily Intake (RDI)
  • Copper: 20% of the RDI
  • Folate: 18% of the RDI
  • Vitamin B6: 11.6% of the RDI
  • Vitamin A: 10% of the RDI
  • Vitamin E: 9.7% of the RDI
  • Vitamin B5: 6.5% of the RDI
  • Vitamin K: 6% of the RDI
  • Niacin: 7% of the RDI
  • Potassium: 6% of the RDI
  • Riboflavin: 5% of the RDI
  • Manganese: 4.5% of the RDI
  • Thiamine: 4% of the RDI
  • Magnesium: 4% of the RDI

So, mango is very nutritious. It is low in calories but high in many essential nutrients particularly vitamin C, which aids immunity, iron absorption and growth and repair.

Health Benefits of Consuming Mangoes

Consuming mangoes has many health benefits. Here we are trying to describe about the top health benefits of consuming mangoes.

  • Mango is packed with different type of polyphenols (including mangiferin which is especially powerful). Polyphenols are plant compounds that function as antioxidants inside the body.
  • Consuming mango help to boost immunity. Because it is a good source of folate, several B vitamins, as well as vitamins A, C, K and E. All these nutrients help to boost immunity.
  • Mango is a good source of potassium, magnesium and the antioxidant mangiferin. And all these nutrients support healthy heart function.
  • Mango has digestive enzymes, water, dietary fiber and other compounds that aid different aspects of digestive health.
  • Lutein, zeaxanthin and Vitamin A support eye health. Lutein and zeaxanthin may protect from the sun, while a lack of vitamin A can create vision problems. Mango contain all these nutrients, that’s why consuming mangoes is good for eye health.
  • Mango provides vitamin A, which promotes healthy hair.
  • Consuming mango is also good for your skin. Because it contains vitamin C which gives your skin it’s elasticity and prevents sagging and wrinkling.
  • Mango polyphenols may fight oxidative stress, which is linked to colon, lung, prostate, breast and bone cancers.
  • Most importantly, mango is delicious and you can enjoy it in many different ways.

Advantages of Mango Farming Business

Commercial mango farming is a very common and popular business. It is very easy and even the beginners can also start this business .

Commercial production is a great way for making profits. Here we are trying to describe more about the top advantages/benefits of mango farming business.

  • It’s a very old business. So, you don’t have to worry much about starting it. You will be able to find many experienced farmer within your area to learn practically.
  • Commercial mango production is very profitable, and you will be able to make good profits from this business.
  • It’s a very old and established business. So, you don’t have to worry much about this business.
  • Mango plants grow easily and it’s very easy to take care of them.
  • Both price and demand of mangoes are high.
  • Marketing mangoes is very easy. Because this fruit already has good market demand. You will be able to sell your products in the local market.
  • Commercial mango production is profitable. So, it can be a good employment source for the unemployed people, especially for the educated young people.
  • Commercial mango farming doesn’t require high investment, but it will require long time (several years). But once the trees are established, then you will get fruits continuously for many years.
  • Mango fruits is very tasty and nutritious. And consuming mangoes on a regular basis has many health benefits. You can enjoy fresh mangoes if you start your own mango farming business.

How to Start Mango Farming Business

Mango plants are very strong and hardy, and caring them is very easy and simple. You can care them easily, even if you are a beginner.

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You can easily start this business. Here we are trying to describe more information about starting and operating this business from planting, caring, to harvesting and marketing.

Select Location

First of all, you have to select a very good location for starting your mango farming business. Although you can use your existing land for growing mango trees.

Actually, mango trees can be grown in a variety of soil types. But deep soil without any hard pan up to depth of 4 feet is required for mango cultivation. pH of the soil should be less than 8.5%. And mango plants don’t grow in salty soil.

Prepare Soil

Preparing the soil perfectly is very important for growing mango plants. Do ploughing, cross ploughing of land and then level the land.

And then prepare the land in such way that water stagnation should not occurred in field. Take one deeper ploughing after levelling, and then divide lands in blocks.

Try to add as much organic fertilizers as you can during preparing the land. Spacing is varied from place to place.

Climate Requirements For Mango Farming

Mango plants are very strong and hardy, and they can grow in many different areas around the world. They generally require less maintenance than other commercial fruit plants.

So, mango plants can be grown anywhere, where there is not much humidity in the atmosphere along with good rainfall and dry atmosphere. But low temperature is essential at the time of flowering.

Hot and temperate climatic conditions are the main habitat of the mango tree. Temperature ranging between 24°C and 30°C is considered as the best suitable for mango cultivation (for getting increased number of mangoes).

Planting can be done any time if you have enough irrigation facilities. But the plants are planted in the month of July to August in the rainfed areas.

Choose Variety/Cultivars

There are many different varieties of mangoes available throughout the world. You should choose the right breed for your business depending on it’s availability, price and market demand.

Some common and popular mango varieties in India are Amrapai, Arka Arjun, Arka Puneet, Arka Anmol, Dusheri, Langra, Alphonso, Gangian Sandhuri, Mallika, Ratna, Sindhu, Manjeera, Bombay Green, Dashahari, Kesar, Himsagar, Chausa, Neelaum etc.

Purchase Plants

Mango plants are easily available. You will be able to easily purchase plants from any of your nearest nurseries. Today, there are some nurseries available with online presence. So, you can also consider ordering online.

The mango trees are mainly propagated by the grafting method (such as veneer grafting, arching grafting, epicotyl grafting etc.) in commercial production business.

Keeping adequate distance between plants is very important. Use a distance of 9m x 9m for grafted varieties and plant them in square system.

Dig pits at the distance mentioned above, at least one month earlier before planting. Expose them to sun and mix organic and chemical fertilizers.

You can start planting the plants when the land become ready. Try to plant during afternoon, and choosing the rainy days for planting is a very good idea. Water the plants immediately after planting, if the soil is dry.

Mango plants are very strong and hardy. So, they require relatively less caring, and the caring process is relatively easy. Here we are trying to describe more information about caring mango plants.

Fertilizing

Providing fertilizers is very important for good growth of the plants and also for better production. Follow the chart below.[ 2 ]

Adequate watering is also very important for good growth of the plants. Exact amount and interval of irrigation depend upon many factors (such as soil type, climate and source of irrigation).

Provide light and frequent irrigation to the young plants. Light irrigation always give good result as compared to flood irrigation.

Apply irrigation at interval of 5-7 days during summer. And increase irrigation interval to 25-30 days during winter. No irrigation required during rainy season.

Bearing trees require irrigation during fruit development period at interval of 10 to 12 days. Light irrigation is a must before and after applying fertilizers.

Mulching not only helps to retain moisture into the soil, but also helps to prevent weed growth. So, mulching is a must. You can use either polythene or organic materials as mulch.

Weed controlling is also very important, because weeds consume nutrients from soil and the mango plants suffer.

Weeding and earthing up should be done around newly planted crop. Inter-crop can be taken till plant gets well acquainted to surrounding atmosphere up to plant start bearing.

Depending upon variety, it can take between 5 and 6 years to start bearing fruits commercially (some varieties also start bearing fruit after 1 year, but commercial production takes time).

Inter-cropping helps to minimize weed control, and at the same time you can utilize your space for making extra money.

Leguminous crop like mash, moong , gram and lentil can be grown as inter-crop. Also crop like onion , tomato , radish , beans , cauliflower , cabbage are useful for inter-cropping. Avoid Bajra, maize and sugarcane as inter-cropped.

Pests & Diseases

Like many other commercial crops, the mango plants are also susceptible to many diseases and pests. Here we are trying to describe more about these pests and diseases and their preventing methods.

Pests & Their Control

Mango fruit fly.

It is a serious pest of mango. Females lay eggs below epidermis of young fruits, later on maggots feed on pulp afterwards fruits starts rotting and get drop.

Destroy the infected fruits away from field. Hang traps of 100ml emulsion of methyl Engenol 0.1% during fruit development stage.

Start spraying of Chlorpyrifos 20EC@2ml/Ltr of water for three times with interval of 20days. Do this in the month of May.

Mango Hopper

Mango hopper infestation is observed mostly in February to March month when crop in flowering stage. If you observe infestion of these pests, then spray Cypermethrin 25EC @3ml or Deltamethrin 28EC@9ml or Fenvelarate20EC@5ml or Neembicidine 1000ppm@20ml in 10Ltr water on whole tree.

Mealy bug causes damage to crop by sucking sap from inflorescences, stem, leaves and shoot. Spray Acephate@2gm/Ltr or Spirotetramat@3ml/Ltr of water to control mealy bug.

Stem borer is a serious pest of the mango crop. It create tunnel under bark and destroy the tree by feeding on internal tissue. Larva of stem borer excreta is observed outside of tunnel.

If you observe the infestation of stem borer, clean tunnel with hard wire and insert cotton swab dip in mixture of Kerosene and Chlorpyriphos in ratio of 50:50 and then close it with mud.

Diseases & Their Control

Anthracnose/dieback.

In this diseases, dark black or dark brown spots are observed on shoots. Some small, raise, dark spots are also observed on fruits.

Cut infested, dead portion and apply Bordo Paste on it to control this disease. If infestation observed in field take spray of Copper oxychloride@30gm/10Ltr on infected trees.

If Anthracnose observed on new flush. Spray with Thiophanate methyl@10gm or Carbendazim@10gm/10Ltr of water.

Black tip affected mangoes get abnormally elongated at tips along with pre-mature ripening of fruits. Spray Borax@6gm/ltr of water plus Copper Oxychloride@3gm/Ltr of water for three times with 10-15days interval, during flowering stage.

Powdery Mildew

Whitish powdery growth observed on inflorescence and the floral parts. In severe condition, they get drop. Also fruits, branches and floral part show dieback symptoms.

Spray 1.25kg wet able sulfur in 200litre of water. Do this before flowering, during flowering and after fruit set. Take second spray with interval of 10-15 days, if needed.

If infestation is observed in field, take spray of 178% Imidacloprid@3ml along with Hexaconzole@5ml/10Ltr water or Tridemorph@5ml or Carbendazim @10gm/10Ltr of water.

You can start harvesting when the mangoes start changing color. Changing of fruit color is a sign of fruit maturity. It generally take 15 to 16 weeks after fruits set to get mature.

Pick each fruit with help of ladder or bamboo having sharp knife and having net to collect harvested fruits. Avoid falling of fruits on ground as it will damage fruits during storage.

Post-Harvesting

After harvesting, do sorting and grading of mangoes according to their size, color and then packed in boxes. Place harvested fruits on polynet upside down.

Marketing mangoes is very easy and simple. You can easily sell your products in the local market. You can also consider selling to the commercial companies. Determine your marketing strategies before starting this business.

These are the common steps and ways for starting and operating a successful mango farming business. It’s really very easy and simple. Hope this guide has helped you! Good luck!

Tips for Successful Mango Farming Business

Mango farming is a lucrative business and can be very profitable business if you can manage everything properly. Here we are going to provide you with some best tips for mango farming business to help you get started.

1. Choose the right variety

There are many different varieties of mangoes available, each with its own unique characteristics. Some varieties are better suited for commercial farming, while others are better suited for home gardening.

2. Select a suitable location

Mango trees grow best in areas with well-drained soil and plenty of sunlight. The location should also be protected from strong winds.

3. Prepare the land

The land should be cleared of any debris or weeds, and fertilizer should be added to the soil.

4. Plant at the right time

Mango trees should be planted during the rainy season when there is enough moisture in the soil.

5. Use high-quality seeds

Only use seeds from reputable sources to ensure healthy and robust trees.

6. Use grafting techniques

Grafting can produce stronger and more productive trees than planting from seeds.

7. Mulch around the trees

Mulching helps to retain moisture in the soil and suppress weed growth.

8. Water regularly

Mango trees need regular watering, especially during dry spells.

9. Fertilize regularly

Regular fertilization ensures healthy growth and high yields.

10. Prune the trees

Pruning removes dead branches and encourages new growth.

11. Control pests and diseases

Mango trees are susceptible to pests and diseases, so it’s important to control them.

12. Use organic methods

Organic methods can be effective in controlling pests and diseases without the use of harmful chemicals.

13. Harvest at the right time

Mangoes should be harvested when they are ripe but not overripe.

14. Handle with care

Mangoes are delicate fruits and should be handled with care to avoid bruising or damage.

15. Store properly

Mangoes should be stored in a cool, dry place to prolong their shelf life.

16. Sell at the right price

The price of mangoes should be set competitively to attract buyers.

17. Market wisely

Mangoes can be marketed through various channels such as farmers’ markets, grocery stores, and online marketplaces.

18. Network with other farmers

Networking with other mango farmers can provide valuable information and support.

19. Attend agricultural fairs

Attending agricultural fairs can provide opportunities to showcase your mangoes and network with potential buyers.

20. Use technology

Technology can be used to monitor soil moisture levels, weather conditions, and pest infestations.

21. Keep records

Keeping detailed records can help you track your expenses and profits.

22. Continuously improve

Continuously improving your farming practices can lead to higher yields and profits.

23. Seek advice

Seeking advice from experienced farmers, agricultural experts, and extension officers can provide valuable insights and guidance.

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Pinoy Bisnes Ideas

Mango Production and Farming Business

  • Agri Business

Prospects and Strengths * Mango growing is in line with the initiatives of both government and private sectors in terms of production, processing and marketing support * Once productive, a 10-15 year old tree will yield approximately 500 kilos * There is a niche market for both fresh and processed mangoes locally and abroad. The export market is expanding * Technologies from propagation to post-harvest handling have been tested,verified and adopted nationwide * Processing technologies are also available and continuing efforts are exerted to develop new products * There is a pool of experts in the country that can be tapped to provide technical assistance to mango growers and processors * Research and development activities on emerging pests and diseases are given priority by relevant agencies of the government * Expansion of large production areas in Mindanao which are free from typhoons

Favorable Growing Conditions

* Elevation: within 600 meters above sea level (400 m considered ideal) * Temperature: 21°C-27°C * Weather for inducing maturity of vegetative parts and flowering: distinct wet and dry (3 to 5 months-dry) * Weather for fruit development: plenty of sunlight * Ideal soil: loamy, relatively high in organic matter * Soil pH: 6.0 to 7.0 * Soil texture: good water holding capacity * Topography: flat to rolling, not exceeding 45 degrees gradient * Drainage: well-drained soil; less moisture level needed during maturation of leaves and buds, flowering, fruit set and ripening * Distance of planting: depending on variety

Popular Varieties

* originated from India, Burma and Malaya (Indo-Burma region) * tree has coarse, large and conical trunk with shallow and small cracks on bark, canopy dome shaped * fruit is elongated and kidney-shaped, weighs about 240 grams, with thin, yellow pulp, very tender taste and slight aroma

* originated from India, Burma and Malaya (Indo-Burma region) * tree has upright growth, open crown; has deeper cracks on bark * kidney-shaped fruit weighing about 230 grams; distinct beak on the apex, flesh is fibrous and thick, light orange yellow and sweeter than ‘Carabao’ variety

3. KATCHAMITA

* originated from India * has compact crown and lower tree stand than ‘Carabao’ and ‘Pico’ * fruit is small to medium, rounded/oval, green skin with yellowish flesh and preferably eaten as green

Propagation Practices

There are two methods of propagating mango, namely, sexual and asexual propagation

1. Sexual propagation – Growing of rootstocks 1. Extract seeds from ripe fruits 2. De-husk seeds to hasten germination 3. Sow the seeds in seed boxes or elevated plots. The ideal medium is a mixture of one part compost and the one part garden soil. Composting materials like sawdust, coconut coir dust, rice hull and other similar organic materials can also be used. 4. Water seed boxes or seed plots to maintain enough moisture. Provide drainage for excess water. 5. Transfer seedlings with 2 to 3 leaves in black plastic bags (7”x11”) filled with garden soil mixed with decomposed organic materials. 6. Note: Seeds germinate in 10-15 days from planting. Apply fertilizer (16-20-0 mixed with urea) 30 days after potting at the rate of ¾ teaspoon per bag. 7. Thereafter, spray foliar at weekly intervals. 8. Apply fertilizer again (same as step 6) every 30 days. 9. Spray with pesticide when the need arises. Most common problems are scale insects, cecid fly, corn silk beetle and anthracnose. 10. Rootstocks are ready for grafting upon attaining “pencil size” stem diameter (10-12 months germination).

2. Asexual propagation (grafting, budding, inarching, etc.)

Through Grafting 1. Grow the rootstock seedlings up to pencil size diameter (8 to 12 months) 2. Get mature scion (pencil size with plump end) from healthy mother trees having superior characteristics 3. Remove the leaves and clean the scion. Immediately place inside plastic bag to prevent transpiration and drying up 4. Cut the stem of the rootstock preferably at the tender joint near the active growing shoot one foot from the base. Make an incision, ¼ inch deep from the cut, at the center of the stem 5. Make a clean V cut at the base of the scion 6. Insert the scion’s V cut base at the incision of the rootstock, seeing to it that the cambium layer or skin of both the scion and the rootstock meet 7. Bind them together gently but firmly with plastic tape. Wrap the entire scion from the joint to the tip to prevent drying 8. Place the newly grafted seedlings in partly-shaded environment 9. Water regularly until flushing (appearance of new leaves) occurs. This is usually observed in 15 to 20 days 10. When this happens, remove the plastic strip that covers the tip to enhance growth. Leave the strip that binds the joint. 11. Grafts are ready for disposal after 8 to 10 months. Hardening is however, recommended prior to field planting 12. Grafts not sold after 1 year should be re-bagged using bigger plastic containers

Land Preparation

1. Prepare lay-out of the farm

There are four lay-outs to choose from: 1. Square system (how tos) 2. Triangle system (how tos) 3. Quincunx system (how tos) 4. Contour system (how tos)

2. Place stakes (markers) at the site of the planting 3. Dig one cubic meter hole and refill with fertile soil (usually soil mixed with decomposed organic materials and fertilizer). 4. Pour water into the hole and allow the water to be absorbed by the soil. 5. Remove the plastic bag carefully. 6. Plant the graft in the center and cover the hole with the remaining soil. 7. Protect the newly-planted graft from intense heat by providing shed using coconut leaves. 8. Apply mulch to conserve soil moisture.

Crop Establishment

Distance of Planting

Factors to consider:

* topography of the land * development program of the farm * variety * soil fertility * planting of intercrops – kinds of intercrops * (to include a table containing recommended distance of planting and total number of trees per hectare using different systems of planting)

Pruning and Thinning

As a general rule, the farmer should begin pruning and thinning when the crown or foliage of the trees starts to meet. Pruning is the removal of undesirable vegetative parts of the tree, usually the crowded branches. Insect-infested and diseased branches, leaves, flowers or other plant parts need to be removed also.

An integral part of pruning is training the canopy to a manageable size, shape and height.

Type of Canopy Training:

* open center * formative * modified ladder * conventional * Dwarfing

Pruning is done to allow sunlight to penetrate in the crown and free air circulation, thereby reducing incidence of insect pests and diseases. In general, pruned trees produce bigger and high quality fruits compared to unpruned trees.

The best time to prune is after harvest. When done during summer, the wounded parts dry and heal faster.

Other Considerations when Pruning

1. Select only the parts to be pruned (minimal pruning) 2. Cut small branches first followed by large branches (minimal pruning only) 3. Always make a clean cut at the base of the branch and avoid leaving stumps where unwanted water sprouts may grow 4. Paint or spray the open cut with fungicide, tar or disinfectant when pruning is done during wet season 5. Remove all debris and maintain cleanliness of the surrounding areas.

Nutrient Management

In the first five years, the trees need high rate of nitrogen fertilizers. To promote faster vegetative growth, organic fertilizer application is also recommended. As the trees reach bearing age, more emphasis should be given on phosphorous and potassium. Phosphorous fertilizer promotes root and flower development while potassium is for fruiting and ripening. Apply fertilizer containing 4-5% phosphoric acid and 8-15% potash.

Important Considerations in Fertilizer Application:

1. When applying fertilizer, dig a few holes (6-8 holes) around the tree or a canal within the area covered by the canopy. For big trees, follow canopy drip line. 2. The zone of maximum and efficient utilization of fertilizers is 30 deep and 100 cm from the trunk of 5-10 year old trees. This goes a little farther as the tree crown becomes wider 3. The preferred time of fertilizer application for non-bearing trees or at the juvenile stage is at the start and before the end of the rainy season, when the soil is still wet. Fertilizer can also be applied during the dry season if there is irrigation. 4. The procedure for fertilizer application is similar for both bearing and young trees. 5. At flowering, spraying of foliar fertilizer is recommended as supplement.

Flower Induction

In inducing mango trees to bear flower, the following should be considered:

1. Different mango varieties have varied flowering and fruiting habits. The ‘Carabao’ variety under normal conditions bears fruits every two to three years.

2. Chemical flower inducers should not be used under the following circumstances:

* When the tree is too small or still young * When the leaves and buds are young * When the tree is weak and sickly * During rainy days * Just after harvest or when the tree has fruits or is in flushing stage

3. High dosage of flower inducers (2.0 to 3.0% KNO3 ) should be used when:

* Trees are just starting to mature * Leaves and buds are maturing * The tree is healthy with vigorous buds and leaves * During cloudy weather * Sprayed six to seven months after harvest

4. Use low dosage of flower inducers (1.0 to 2.0% KNO3 ) when:

* Trees are big, old or fully mature * Leaves and buds are fully mature * Tree is healthy with dormant buds * Sprayed during sunny weather * Sprayed seven to nine months after harvest

5. Induce flowering only once a year 6. From flowering to harvest, it takes 7-8 months to rejuvenate and accumulate enough nutrients for the next fruiting season 7. Trees that bear fruits last season but have not flushed should not be induced to flower 8. Spraying should be done when the tree and leaves are dry and with no expected rain within the next 6 hours

Potassium nitrate is the generic name of chemical flower inducer in mango. The chemical symbol of this compound is KNO3. This contains 13% nitrogen and 46% potash, thus, 13-0-46. When sprayed, it supplies the potassium deficiency of the tree and in the process, induces flowering.

When spraying potassium nitrate, follow this simple steps:

1. Prepare a 1-3% solution depending on the condition of the tree. 2. Spray the leaves and branches totally wetting but not dripping. 3. Spray early in the morning (from sunrise to 9:00 am) or late in the afternoon (from 4:00 pm to 5:00 pm). This prevents leaf burning due to sunlight.

Water Management

For young mango trees, weekly manual watering should be done during dry months by saturating the soil with enough water followed by mulching. If drip irrigation is available, fertilizer application can be incorporated in the irrigation water.

For flowering trees, apply water weekly during flower initiation and fruit development and stop one month before harvest. Irrigate developing flowers and fruits to enhance fast development, minimize fruit drop and increase fruit size. The volume of water ranges from 60 to 100 liters per tree depending on size.

Pest Management

Fruit Protection Wrapping or bagging of fruits is practiced in many areas because of the following:

* Minimizes incidence of fruit fly and other fruit insects * Minimizes disease (fungal) infection * Reduces incidence of mechanical damage * Paper used serves as absorbent for latex flow during harvest * Results to cleaner fruit skin and more attractive light green color * Provides an estimate of harvestable fruits per tree

In general, bagging is recommended to protect fruits from pests and to reduce spraying of insecticides. This practice is done when fruits are about chicken’s egg size (55 to 60 days after flower induction)

Insect Pests

1. Mango leaf hopper

Damage: Sucking of plant sap causes withering and drying of tender shoots, flowers and very young fruits. In the process, insect secretes sticky fluids (honeydew) that promotes development of sooty mold, fungal disease.

Control: Spray recommended chemicals starting from flower/bud formation to fruit setting. Confidor is effective against hoppers.

2. Mango tip borer

Damage: Shoots wilt and terminal parts die. If infested, panicles break and the flowers shed off.

Control: * Prune dead branches to discourage spread of insect. Burn parts that are affected. * Since the adults start to destroy the flowers from the bud emergence to elongation, it is necessary to spray insecticides to protect these stages especially during hit months. Insecticides used for mango hopper control are also recommended for tip borer.

3. Twig cutters

Damage: This is very destructive during the dry season. When present, the number of flowers that will be formed is reduced. The most visible indication of the problem is the presence of dead twigs and leaves in the canopy.

Control:Pruning and burning e dead branches to discourage spread of insect. Protect flushes from adults by spray application of insecticide.

4. Pulp weevil

Damage: This is a unique pest since the larvae of the insect feed inside the fruit and destroy the pulp, yet the peel has no visible damage even up to harvest. The insect is present only in some parts of Palawan.

Control: 1. Pruning of crowded mango trees allowing light to penetrate in the canopy is unfavorable to the weevil. Dead or overcrowding branches should be removed. 2. Keep each tree free from weeds, fallen leaves, fruit droppings and other debris. Cultivation of soil is advantageous since this exposes and kills the weevil hidden in the soil after harvest. Burn infested fruits to eliminate sources of infestation during the next fruiting season. 3. For chemical control, Cypermethrin at 50 ml/100 li water provides good protection against the weevil. Fenvalerate and Carbaryl are also effective against the pest. The insecticide should be applied at 14 days interval from fruit set to full development of the fruits.

Note: Insecticides are not effective once the pest is inside the fruit.

5. Mango fruit fly

Damage: Adults lay eggs on mature fruits and larvae feed on the flesh. Affected fruits drop to the grown and are easily contaminated by microorganisms.

Control: Bagging, collection and proper disposal of fallen fruits and harvest at the proper stage of maturity. If chemicals have to be used, spray at 90 or 110 days after induction.

6. Mealy bugs

Damage: Attack newly-flushed leaves, flowers and fruits and suck vital plant saps. Affected parts turn yellow, dry up and eventually fall.

Control:Removal of infested fruits, flowers and leaves. Spray insecticides to kill ants associated with mealy bug.

7. Capsid bug

Damage: Attacks young leaves, twigs and fruits. Saliva of the insect is very toxic and the site of the puncture is marked by sunken blister. The lesions turn brown after 24 hoursbecoming black and scabby in 2-3 days. Infected young fruits fall prematurely. Locally, the damage is called ‘kurikong’ or ‘armalite’ or ‘buti’.

Control:Prune trees before induction, underbrushing areas around the tree, spray insecticide late in the afternoon and remove alternate hosts like cashew, guava and cacao.

8. Mango cecid fly

Damage:Adults, which are mosquito-like in appearance, lay eggs on new flushes. The larvae mine the leaves producing galls or swelling of tissues. Heavy infestation results to wrinkling of the leaves; the leaves remain yellow in color. Close examination of the leaves shows dark green, circular galls randomly distributed on the leaf blade.

Control: 1. Prune or cut infested leaves and burn. 2. Practice orchard sanitation. Underbrush weedy areas since adults stay in these areas. 3. Spray either Sevin, Decis, Karate or Stingray (3-4 tbsp per 16 liters water) to minimize damage.

9. Scale insect

Damage: In nurseries, leaves of grafted mangoes are readily infested with scale insects, causing them to dry and fall. On bearing trees, high populations of the insect cause blackening of canopy due to the growth of the fungus ‘sooty mold’. Affected leaves become covered with thin, black papery film which produces unsightly appearance. In addition, affected branches are deformed producing gall like protruberances.

Control: 1. Young scale insects are carried and distributed by red ants to different parts of the tree. To prevent infestation, destroy ants by spraying Malathion at 1 ½ tbsp per 16 liters water, Decis at 1-5 tbsp per 16 liters water or Karate at ¾ – 1 ½ tbsp per 16 liters water.

2. Prune and burn heavily infested plant parts like branches and leaves. This should be followed by spray application of insecticides recommended for this pest and application of high dose of nitrogen.

Important Diseases

1. Anthracnose

Damage: This is the most prevalent and destructive disease of mango both in the field and after harvest. Symptoms are exhibited not only on the fruits bust also on flowers and leaves.

Prevention and Control: 1. Field sanitation 2. Prune infected branches, burn them and bury the trash 3. Schedule flower induction after the rainy season or during the dry months 4. Include insecticide and fungicide when spraying flower inducer 5. Wrap the fruits 50-60 days after flowering to protect them from pests and diseases. 6. After harvest, practice hot water treatment

2. Stem end rot

Damage:This is another post-harvest disease of mango and appears during storage and transit. The disease occurs only in ripened fruits.

Control Measures: 1. During harvest, leave one centimeter pedicel attached to the fruit to avoid too much latex staining. The casual organism germinates and grows in the presence of latex. 2. Pack mangoes in boxes of two layers to avoid injury due to compaction 3. Do not use organic materials during packing

Damage: The disease occurs in nurseries and during moist weather. Damage occurs while fruit is still green

Control Measures:The methods of control are similar to that of anthracnose. However, scab is effectively controlled using copper fungicide. 4. Gummosis

Damage: This fungal disease causes stem bleeding, crown and root rot. Infection may start during the seedling stage and may appear during both dry and wet season.

Control Measures: 1. Plant in well-drained soil. 2. Disinfect nursery sites before planting with methyl bromide, Chloropictin or other fungicides 3. Avoid too close planting to allow aeration and ventilation. 4. Remove dirt, weeds or trash 5. Avoid dumpy soils for long duration at the base of the trees. 6. Cultivation to aerate the soil is necessary to reduce fungal infection 7. Prune crowded branches 8. Foliar spray of ethyl phosphate metaxyl ot prosethal at 2g per liter water every 80 days 9. Drench infected parts, exposed damage and cover with slurry of fungicide

5. Sooty mold

Damage:The causal organism (fungus) develops in the presence of honeydew excreted by insects like hoppers, scales and mealy bugs. As such, it stains the fruits and makes them look dirty and unattractive.

Control Measures:Spray insecticide to kill hopper, scales and mealy bugs. Bag fruits at 60 DAFI.

Integrated Pest Management

This involves the following practices:

1. Planting of healthy seedlings. 2. Proper land preparation and cultivation. This includes clearing and removal of infected plant residues in the field and exposing the soil to direct sunlight. This will help eliminate soil-borne pathogens. 3. Proper irrigation and drainage to avoid water logging and reduce water-borne diseases. 4. Correct distance of planting and row orientation. This will allow maximum sunlight penetration, aeration and ease of farm operations such as pest and disease control, cultivation, plowing, smudging, fertilizer application, harvesting, etc. 5. Introduction and maintenance of natural enemies and other biological control methods like entomophagous fungi against mango hoppers. Intercropping with trees that can repel harmful insects and serve as wind breaks. 6. Application of recommended fertilizers and soil conditioners, maintain the right pH of 6-7. 7. Practice of clean and sanitary culture. This includes pruning, weeding, thinning, cultivation and burning of infested debris. 8. Using insecticides and fungicides derived from plant extracts like neem, china berry and custard apple. 9. Use of baits and light traps for fruit pest (fruit fly and borers). 10. Monitoring of pest population and application of pesticide only when necessary. 11. Combine cultural, biological and chemical means to minimize pests.

Harvest Management

The following are the indications that mango fruits are ready for harvesting:

1. At 110 days (for very warm and dry environment), 120 days (warm climate) and 130 days (cool and high elevation) after flower initiation; 2. When the flesh is turning yellow; 3. When powdery deposit or “bloom” on the surface of the skin is detected; 4. When fruit has flattened shoulders at the stem end; or 5. When the pedicels of fruits turn dark green to brown in color; 6. 75% mature fruit samples sink when submerged in 1% salt solution

Harvesting by hand is the most effective way in order to avoid bruises or damage of the fruits. The best time to harvest is between 9:00 am and 3:00 pm since the tree and fruits are dry and the latex flow is minimal. Harvest with pedicel intact (1.5-2.0cm).

Trim off pedicels and let the latex dry before packing.

Post-Harvest Treatments

In order to sell quality fruits, the following post-harvest treatment are practiced:

1. Washing of fruits in water – To remove dirt on the surface. 2. Hot water treatment – This involves heating dipping the fruits for 5 to 10 minutes in heated water (52-55°C). This is followed by hydro-cooling (washing in cool water) and air drying. 3. Vapor Heat Treatment (VHT) – This involves heating the fruit with water vapor saturated air until the fruit pulp reaches 46°C for 10 minutes.

Ripening of Fruits

Fully mature fruits may be induced to ripen faster and with uniform color. There are two ways to do this:

1. Use of calcium carbide (‘kalburo’) at the rate of 5 to 6 grams per kilo of fruit. This is done by wrapping the calcium carbide in paper or leaves and placed at the bottom of the container. The container should be covered for 2 to 3 days. For best result, allow fruits to produce yellow color and place ‘kalburo’.

2. Use of ethylene gas or ethyl water solution. The use of ethylene gas involves a chamber while in ethyl solution, the fruits are simply dipped in the solution.

Mango Processing Technologies

Being a perishable commodity, mango is processed in various forms to:

* Protect it from chemical deterioration and microbial contamination * Provide additional income * Ensure adequate and continuous supply of mango products the whole year round

Processed forms of mango:

* Dried mango * Mango chutney * Mango jam * Mango cubes * Burong mangga * Mango atsara * Mango puree * Mango pickles (sweet and sour blend) * Mango candy

Sources: bar.gov.ph/agfishtech/crops/mango.asp. Sept 2009. HVCC. 2001. Mango, Techno-Guide For Mango In The Philippines. philippineherbalmedicine.org/mango.htm. Photo: merinews.com

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28 responses.

  • Comments 28
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Hi, good day! What should be done as the first step? My mango farm haven’t been induced ever. I long to make a harvest this year.. Can you please provide me with an outline form of a program? Example: 1 step fertilization (Schedule) 2nd step deweeding (Schedule) 3rd step pruning (Schedule)

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If you want to go into mangoes farm business, There are so many company platform this days like www virtatrade com that will enable you as a beginner to raise the fund you need to start up your mangoes farm business without you seeking for a loan.

This company platform is where so many business dealers from different part of the world raise funds to backup their various businesses financially.

I used this company to backup my cocoa beans export business each time my business is running down financially.

You can visit and register with the company website here www virtatrade com to raise the fund you need now to start up your mangoes farm business now.

' src=

I find this post to be very informative and helpful . Thank you very much.

' src=

Thank you for sharing this valuable guide.

' src=

Your article is very meaningful, the content is quite interesting and impressive, I hope in the near future you will have many good and meaningful articles to bring to readers.

' src=

May mangahan Kami 400 plus na puno kng Sino gusto upahan 3k kada punong kahoy. Pm 09999580567

' src=

For those who are interested in MANGO SEEDLINGS, we have varieties in our plant nursery. You can reach me at 09982283099

' src=

Hi maam, where is your location?

' src=

how much one seedling of mango and where you located?

' src=

Hi can i have the oportunity to learn from you expert? 09175363553

' src=

Please get in contact with me I have over 30years as a skilled mango grower .. can send you C.v

' src=

Hi! My parents currently own a farm with recently planted mangoes. Honestly, they are not being managed right now since my parents decided to stop since they can’t find the time and someone who can.

Looking for someone who knows how to manage this and can act as our advisor. If you know anyone who can help, please reply. Thank you! It will be greatly appreciated.

' src=

Hi. Elain If you still looking for someone to manage your farm, you can call me , my name is manuel ching and my number is 0919 583 1125

' src=

Hi, Our company is looking for 3000 carabao mango plant to export to Sibu, Sarawak, East Malaysia.

Kindly give us your best price soonest.

Many thanks,

Adam M. Isa +60192169911

21st Century Resources & Consultant Sdn Bhd

Hi Sir, if your company still need carabao mango, please consider our plant nursery you can also visit our fb page https://www.facebook.com/kavsonlinejardin/ you can reach me at 09982283099

' src=

hi, this is very informative.. naghahanap po ako ng mango contractor? i have mango farm but i dont know how to manage.. kadi i have no idea about farming.. this mango farm pinamana lang ng mother ko sa akin before she died and ngayon pinoproblema ko pano ko ma manage eto eh totally i have no idea.. nakatiwangwang lang for almost 13 yrs.. so anyone can help me?? 😐😐😐

' src=

Are you now producing mangoes? Our company is presently looking for potential mango suppliers. Hope you can supply us… You can contact me at 0912-375-5097. Thank you!

Hello Carolyn, Are you sill looking for someone to manage your mango farm, you may contact me at 0919 583 1125

' src=

For Mango Contractors, we accept PDCs (3-4months) We offer our CONCENTRATED FOLIAR AGRIBOOSTER FERTILIZER with a dilution rate of 60ml /200Liters

Benefits of using Agribooster: -Promotes Faster Growth -Can give Higher Yield/Harvest -Fight pests and insects And many more!

Can be used on: seed soaking, basal & foliar

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' src=

Thank you so much for sharing the information

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thanks for the info.

informative

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WANTED:                    MANGO BUYERS INFORMATION:           450 Bearing Fruit trees to be harvested on April 2012 with complete technology. ORIGIN:                     Norzagaray, Bulacan CONTACT PERSON:     TERESITA HONOR SAMIOS UY CONTACT NO.:            landline:  (02) 4933089                                    cellphone no. 09215916657

Good day! Our company is presently looking for a potential supplier of mango for the production of our new product. Hope you can be our supplier… Pls. contact me at 0912-375-5097. Thank you!

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Make Money Online

10 Most Profitable Mango Based Business Ideas with Low Investment: Money Making Tips

Table of contents, understanding the market potential of mango products, low-investment mango processing and packaging business, starting a mango juice manufacturing unit, establishing a mango pulp production business, starting a mango ice cream parlor or frozen dessert shop, setting up a mango pickle making business, creating a mango jam and jelly manufacturing venture, exploring opportunities in dried mango production, venturing into mango export business.

Mango, the “King of Fruits”, offers many business opportunities thanks to its versatile usage in various products and widespread appeal. It’s essential for anyone aspiring to delve into this arena to have a comprehensive mango business plan. A robust strategy helps understand the mango farm investment and sheds light on how to start a mango business.

Many entrepreneurs wonder, “Is mango business profitable?” The answer lies in the array of low-investment ventures one can pursue. From the mango farming business to mango contract farming, a goldmine of possibilities is waiting to be explored.

The market is teeming with a demand for mango products. As consumer preferences shift towards natural, fresh, and organic produce, mangoes find their sweet spot in global demand. Understanding the market potential is paramount with diverse products ranging from juices, pickles, pulps, jams, and dried versions. 

Thorough market research can guide you to pinpoint where the demand lies, whether it’s the local community hankering for fresh mango juice or an international clientele desiring gourmet mango jams. By addressing these needs, you can guarantee your business’s long-term profitability and viability.

Mango Based Business Ideas

One of the initial ventures in the mango business domain is processing and packaging. With minimal investment, you can begin by buying mangoes in bulk, processing them based on the product you aim to sell, and then packaging them attractively. This idea appeals to a broad audience, especially health-conscious people seeking fresh, untampered products. Good quality packaging can increase mango products’ shelf life and attract a wider consumer base due to its aesthetic appeal.

The allure of fresh mango juice on a sweltering day is undeniable. A mango juice manufacturing unit is an excellent venture for those looking to quench this demand. With the right equipment and quality mangoes, you can produce juice that stands out in taste and quality. Ensure the hygiene and quality control measures are in place to maintain a consistent taste. The returns can be quite fruitful by marketing it rightly and establishing a trusted brand name.

In case you missed it: Money Making Business Ideas for Coconuts: Proven Methods

Mango Based Business Ideas: Mango Juice Manufacturing Unit

Mango pulp finds its use in various industries – from confectionery to beverages. Starting a mango pulp production business can be lucrative if done right. This involves pulping the mangoes, preserving them, and packaging them for sale. With the escalating demand for ready-to-use products, mango pulp can be a game-changer, especially if you can guarantee consistent quality and taste.

The tantalizing blend of mango’s natural sweetness with the rich creaminess of ice cream has always been a summer favorite. However, with consumers’ evolving palates and increasing demand for unique and diverse flavors, starting a mango ice cream parlor or frozen dessert shop can be a venture ripe with potential. This business requires understanding the ice cream-making process, sourcing quality mangoes, and innovating with combinations that range from the traditional to the exotic.

Imagine a mango-chili ice cream or a mango-coconut frozen dessert. The ambiance of the shop also plays a significant role in attracting customers. A cozy, thematic interior that resonates with the tropical vibe of mangoes can enhance the customer experience. Marketing strategies, including seasonal offers, loyalty programs, and interactive events like ‘create your mango dessert’, can further boost business growth.

Mango pickle is a delicacy that many cherish. With its tangy and spicy flavor, it complements various meals. Setting up a mango pickle-making business requires understanding the intricate details of pickling, including the spices, oil, and preservation techniques. With a unique recipe and effective marketing strategies, this venture can have consumers returning for more.

The sweetness and texture of mango make it perfect for jams and jellies. By establishing a mango jam and jelly manufacturing venture, you can cater to a broad audience, from children to adults. With the right combination of sweetness, texture, and packaging, your mango jams and jellies can find a place in many households. It’s also a great way to preserve the taste of mangoes all year round, making it an evergreen product.

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Mango Jam and Jelly

Dried mangoes have emerged as a beloved snack, sought after for their concentrated flavor, longevity, and convenience. The drying process preserves the mango’s natural sweetness and extends its shelf life, making it an attractive product for consumers year-round. Exploring the dried mango business entails understanding the various drying techniques to maintain flavor integrity, nutrition, and appearance. Deciding whether the production will lean more towards organic, with no added sugars or preservatives, or a more commercial route with added sweeteners is essential. 

Packaging plays a pivotal role in this industry; innovative and airtight packaging ensures product freshness while capturing potential buyers’ attention. Marketing, too, is crucial. In today’s health-conscious society, dried mangoes can be positioned as a healthier alternative to many other snack items, with campaigns targeting fitness enthusiasts, travelers, and the general populace who desire a taste of this tropical delight at any time of the year.

Mangoes hailed as the king of fruits, enjoy immense popularity across global markets. Venturing into the mango export business provides an opportunity to tap into this vast international demand, presenting a world of lucrative possibilities. This venture, however, is more complex than local sales. It demands thorough research on target markets, understanding their preferences, and meeting quality standards set by various countries.

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Mango Export

For instance, certain countries may prefer sweeter mango varieties, while others might lean towards the tangier ones. Adhering to international packaging and shipping standards and understanding the regulations, tariffs, and certifications required is paramount. Establishing reliable contacts in target countries, attending global food expos, and leveraging digital platforms can help create brand awareness and build trust. Furthermore, ensuring consistent quality and taste will garner repeat business and pave the way for a successful mango export venture.

Mangoes offer many business opportunities with their widespread appeal and versatile usage. Whether considering a small-scale venture or looking to tap into international markets, the mango business has something for everyone. By understanding the market, ensuring quality, and innovating, you can reap the sweet rewards of this fruitful venture.

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Mango Production Business Plan

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Resources On Mango Production

  • Financial Model
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Description

Executive Summary

Products & services, market analysis, marketing plan.

  • Management Plan
  • Financial Plan

Mango enthusiasts and health-conscious consumers in the US face challenges in finding high-quality mangoes that meet their expectations. The current mango supply chain involves several intermediaries, resulting in a decline in mango quality, longer shelf life, and reduced nutritional benefits. The farmers also face difficulties in establishing direct relationships with local customers and earning a premium price for their mangoes. This leads to a lack of brand awareness and low profits for the farmers.

Mango Farms aims to solve these problems by establishing a direct-to-consumer business model that provides high-quality mangoes directly to the local customers, mango enthusiasts, and health-conscious consumers. By eliminating intermediaries, we can guarantee fresh, ripe, and nutrient-packed mangoes that meet our customers' expectations. We also aim to establish a solid brand reputation for high-quality mangoes, building loyalty and awareness among customers. Our model will enable us to create a win-win situation for both the farmers and customers, resulting in long-term profitability and sustainability.

Mango Farms aims to offer a wide range of high-quality mangoes and products directly to our customers, solving the problem of limited access to fresh and tasty mangoes in the US. Our mangoes will be sourced from our very own mango farms in Florida, ensuring the highest quality and taste. We will provide personalized and direct customer relationships to understand their preferences and offer them a product that caters to their needs. With our Direct-to-Consumer business model, we will earn a premium price for our mangoes while also building brand awareness and loyalty among our customers. Our product offerings include fresh mangoes, frozen mangoes, mango puree, and mango juice, all made from our high-quality mangoes. These offerings will cater to the diverse needs and tastes of our customers, providing them with a delicious and nutritious solution to their mango cravings.

Target Market

Competition.

As a mango production business, we will be facing competition from other mango producers and distributors in Florida. There are several alternatives and substitutes available in the market, including imported mangoes, local and regional mango varieties, and other tropical fruits.

However, we believe that our direct-to-consumer business model and focus on high-quality mangoes will differentiate us from our competitors. Our ability to offer personalized and direct customer relationships, coupled with our understanding of customers' preferences and nutritional needs, will enable us to stand out in the market and build a loyal customer base.

We will also invest in marketing and promotional activities to raise brand awareness and attract new customers, including social media campaigns, events, and collaborations with local businesses and community groups.

Financial Summary

Key highlights of the financial plan:

  • Start-up cost: $500,000
  • Projected revenue in the first year of operation: $1.5 million
  • Expected significant revenue increase in subsequent years
  • Combination of equity and debt financing sources, including angel investors, venture capital firms, and bank loans
  • Direct-to-consumer business model to achieve higher sales revenue
  • Investment in marketing and promotional activities to attract and retain customers
  • Focus on controlling production costs to maintain profitability

Funding Requirements

As a Direct-to-Consumer mango production business, Mango Farms requires a startup capital of $500,000 to fully establish its operations and become profitable. The following are the breakdown of costs:

  • Land acquisition - $150,000
  • Farm machinery - $100,000
  • Production costs - $100,000
  • Marketing and promotional costs - $50,000
  • Working capital - $100,000

We plan to raise the capital through a combination of equity and debt financing, including investments from angel investors, venture capital firms, and bank loans. In the first year of operation, we aim to generate a revenue of $1.5 million, with a considerable increase in subsequent years.

Milestones and Traction

At Mango Farms, we have a clear roadmap of where we currently are and where we plan to be in the next few years. We believe in setting specific milestones for ourselves and working towards achieving them with dedication and hard work. Our milestones and traction plan is as follows:

We understand the importance of hitting these milestones and believe that they will play a crucial role in our success. As we move forward, we will continue to evaluate our progress and adjust our plans as needed to ensure that we meet our goals and become a profitable enterprise.

Problem Worth Solving

One of the major pain points that Mango Farms aims to solve is the lack of availability of high-quality mangoes in the local market. Many consumers have to settle for low-quality or imported mangoes that lack the flavor and ripeness of fresh, locally grown mangoes. Furthermore, there is a gap in the market for mango products, such as frozen mangoes, mango puree, and mango juice, which are not widely available in the local market. Mango Farms aims to fill this gap by providing a wide range of high-quality mango products sourced from our very own mango farms in Florida.

Another problem that we intend to solve is the lack of direct and personalized customer relationships in the mango production industry. By establishing direct relationships with our local customers, we aim to understand their preferences, provide them with personalized recommendations, and ensure their satisfaction with our mango products. This personalized service will lead to increased customer loyalty and repeat business, ultimately contributing to the long-term success of Mango Farms.

Our Solution

At Mango Farms, we offer high-quality mangoes directly to our customers through our Direct-to-Consumer business model. We understand that many customers face challenges in finding fresh and high-quality mangoes in the market, and that is where our solution comes in.

Our mangoes are grown locally in Florida, ensuring that our customers receive fresh produce with all its nutritional benefits intact. We offer a wide range of mango varieties and products, including fresh mangoes, frozen mangoes, mango puree, and mango juice, catering to the diverse needs and tastes of our customers.

Our solution is different from other mango suppliers as we prioritize personalized and direct customer relationships. Our deep understanding of customers' preferences enables us to provide mangoes that meet their specific tastes and preferences, and our marketing and promotional activities ensure that customers continue to choose Mango Farms as their preferred mango supplier.

At Mango Farms, we aim to alleviate the problem of finding fresh and high-quality mangoes by providing premium mangoes directly to our customers, coupled with a personalized experience that creates long-lasting relationships and brand loyalty.

Validation of Problem and Solution

Product overview.

Mango Farms is dedicated to bringing high-quality, fresh, and delicious mangoes directly to our customers. Our product line includes a wide range of mango varieties, including Haden, Keitt, Tommy Atkins, and Kent, among others. We also offer frozen mangoes, mango puree, and mango juice to cater to different needs and preferences. Our products are carefully grown and handpicked from our very own mango farms in Florida, ensuring the utmost quality and freshness.

Our mangoes are perfect for local customers who are looking for fresh and nutritious fruits, mango enthusiasts who appreciate the distinct flavors and textures of different mango varieties, and health-conscious consumers who seek a natural source of vitamins and antioxidants. Our mangoes are not only delicious but also packed with essential nutrients that promote good health and well-being.

By purchasing our products, customers can enjoy the unique taste and nutritional benefits of high-quality mangoes while supporting a local business that is committed to sustainability, fair trade, and community involvement. Our direct-to-consumer model ensures that our customers can enjoy a personalized and direct relationship with us, enabling us to understand their preferences and provide them with the best possible mango experience.

Roadmap: Products & Services

At Mango Farms, we aim to establish ourselves as a leading producer and distributor of high-quality mangoes in Florida. Our Direct-to-Consumer business model will allow us to build a loyal customer base and earn a premium price for our products. Here are the steps we have taken so far and our plans for the future:

By following this roadmap, we are confident that Mango Farms will become a profitable and successful business in the mango production industry. We will continue to focus on high-quality products, understanding our customers' preferences, and building strong relationships to achieve our goals.

Market Segmentation

Market segmentation is the process of dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies. The potential groups of customers for our direct-to-consumer model for mango production can be divided based on specific characteristics, such as:

Understanding the market segmentation is key to creating tailored marketing strategies for each segment and maximizing revenue potential.

Target market segment strategy

Our ideal customer segment is comprised of local customers who value high-quality, fresh, and nutritious mangoes. These customers are typically health-conscious and interested in purchasing food directly from farmers to support local agriculture. Additionally, we aim to attract mango enthusiasts who appreciate the unique flavor profile of our mangoes and are interested in trying new varieties.

To target this segment, we will focus on building personal and direct relationships with customers through farmer's markets, online marketplaces, and community-supported agriculture (CSA) programs. We will also invest in marketing and promotional activities to showcase the unique attributes of our mangoes, such as their flavor profile, ripeness, and nutritional benefits. By understanding our customers' preferences and communicating the value of our products, we can build brand awareness and loyalty among this ideal customer segment and ultimately drive sales revenue for our direct-to-consumer business model.

Key Customers

Future markets.

Based on the analysis of the mango production market, there is a high potential for growth in the direct-to-consumer model. With an increasing demand for high-quality and healthy produce, mango farmers can tap into the mango enthusiasts and health-conscious consumer segments. By establishing relationships with local customers and investing in marketing and promotional activities, farmers can build brand awareness and loyalty among target customers. Moreover, by focusing on customer preferences and unique attributes of the mangoes, farmers can differentiate themselves from competitors and earn a premium price for their produce. As the market continues to evolve, there is an opportunity for mango farmers to expand their distribution channels and target broader customer segments, such as through wholesale partnerships with local grocery stores and restaurants. With a clear understanding of the market dynamics and customer needs, mango farmers can position themselves for long-term success in the US market.

In analyzing the market for mango production, it is important to consider potential competitors. The following table outlines some potential competitors in the direct-to-consumer mango market:

Our business will differentiate itself through our focus on high-quality, customized mango production and personalized customer relationships.

Marketing and Sales Plan

Our marketing strategy is to attract local customers and mango enthusiasts through personalized and direct customer relationships. We plan to establish relationships with farmer's markets, online marketplaces, and community-supported agriculture (CSA) programs to sell our high-quality mangoes at a premium price. Our advertising channels will be social media, flyers, and posters. Our goal is to build brand awareness and loyalty by highlighting the unique attributes of our mangoes such as their flavor profile, ripeness, and nutritional benefits. We will invest $5,000 in marketing and promotional activities during the first year of operation.

Based on our market analysis and the current demand for high-quality mangoes, we anticipate strong sales performance for Mango Farms. In the first year of operation, we expect to sell approximately 10,000 pounds of mangoes, generating a revenue of $150,000. As our customer base grows and we expand our production capacity, we aim to increase our sales by 30% each year and reach a revenue of $450,000 by the third year of operation.

We will implement a pricing strategy that reflects the premium quality of our mangoes and the direct relationship we establish with our customers. Our prices will be slightly higher than those of our competitors, but we will offer value-added products such as frozen mangoes, mango puree, and mango juice to diversify our revenue streams and target different customer segments.

To achieve our sales targets, we will leverage a mix of marketing channels, including farmer's markets, online marketplaces, and CSA programs. We will also establish partnerships with local grocery stores and restaurants that share our commitment to quality and sustainability. Our marketing and promotional activities will focus on educating customers about the unique attributes of our mangoes, such as their flavor profile, ripeness, and nutritional benefits. We will also use social media and email marketing to engage with our customers and generate loyalty.

Location and Facilities

Equipment and tools.

Our marketing and sales plan requires the use of several equipment and tools to effectively communicate the unique attributes of our high-quality mangoes to customers. Here is an outline of the required equipment or tools and the cost associated with purchasing or renting them:

Investing in these equipment and tools can help us to effectively market and promote our mangoes to our target customers, build brand awareness, and ultimately increase sales and revenue.

Management and Organization

Organizational structure.

Our Mango Production Business Plan will have a simple organizational structure with clear roles and responsibilities for each employee. The following table outlines the different roles and responsibilities:

The flow of information between levels of the organization will be direct and straightforward. The farm supervisor will report to the owner/manager and the sales and marketing manager will report to the owner/manager as well. The customer service representative will work closely with the sales and marketing manager and delivery driver, ensuring that orders are fulfilled and delivered on time.

Management Team

As we grow our Mango Production business, we anticipate taking on high-level management roles within our company and are currently scouting potential candidates. Below is a table highlighting our desired qualities and qualifications for each role:

Our management team will be essential to the success of our business and we will be diligent in selecting candidates that possess the necessary skills and experience to help us achieve our goals.

Management Team Gaps

In our Mango Production Business Plan, we currently do not have candidates ready to fill the role of a marketing specialist or a sales representative who can establish and maintain relationships with local customers. We recognize the importance of marketing and promoting our mangoes to attract new customers and retain existing ones. Therefore, we plan to hire someone with expertise in marketing and sales to fill this gap.

Personnel Plan

As a mango production business, we will require a team of skilled individuals to manage different aspects of the business. We anticipate hiring for the following positions:

Company History and Ownership

Mango Farms was founded in 2022 by a team of experienced agricultural experts and business consultants with deep knowledge of the mango market in Florida. The founding team saw an opportunity to establish a mango production company that focuses on providing high-quality mangoes directly to consumers while building a strong brand reputation and customer loyalty.

The company is privately owned by the founding team, who collectively own 100% of the shares. The team has a strong track record of business success and a shared vision for building a profitable and sustainable mango farming business that caters to the diverse needs and tastes of customers.

Management and Organization of Mango Farms has planned a detailed roadmap of specific goals and objectives to steer the business towards success.

Key Metrics

The following key performance indicators (KPIs) help gauge the overall performance and health of the mango production business:

  • Sales revenue
  • Customer retention rate
  • Customer feedback on mango quality and flavor profile

These metrics will be regularly tracked and analyzed to ensure the direct-to-consumer model is successful and profitable.

Financial Plan and Metrics

Sales forecast.

Below is the projected sales forecast for Mango Farms for the next three years (2023-2025).

Our sales forecast assumes increasing sales revenue driven by our Direct-to-Consumer business model, high-quality products, and promotional activities over the next three years. We will monitor our sales metrics closely to ensure that we are meeting our financial goals and making progress towards our long-term vision of becoming a leading mango producer and distributor in Florida.

The following tables outline the expected and incurred costs for starting and operating our Mango Production business:

These numbers are estimates and subject to change as the business grows and evolves.

Projected Profit and Loss

Our anticipated revenue in the first year of Mango Farms' operation (2023) is $1.5 million, with projected increases in subsequent years as our customer base grows. The following table presents a profit and loss statement for the first three years:

In conclusion, we expect to make a significant profit in the first year of operation, with a steady increase in revenue and profit margin in the coming years as our business grows and gains brand recognition among mango enthusiasts and health-conscious consumers. Our financial plan aligns with our primary business goal of establishing Mango Farms as a leading mango producer and distributor in Florida by leveraging our Direct-to-Consumer model and providing high-quality products and personalized customer relationships.

Projected Cash Flow

Here is the projected cash flow statement for Mango Farms for the next three years (2023-2025):

As shown in the table, Mango Farms expects to generate significant revenue through its Direct-to-Consumer model, leading to a positive net cash flow and cumulative net cash flow year after year.

Projected Balance Sheet

Here is a balance sheet statement for our Mango Production Business Plan for the next three years (2023, 2024, and 2025).

As we can see from the balance sheet, our assets increase while our liabilities and equity also rise in the next three years. We will track these numbers closely to ensure we are meeting our financial goals and making smart investments for the future of our business.

For the initial phase of our business, we plan to hire a team of 3 employees: a mango farmer, a marketing specialist, and a sales representative. The farmer will be responsible for the production of high-quality mangoes, while the marketing specialist will develop and execute marketing campaigns to attract and retain customers. The sales representative will establish a direct relationship with our customers and manage mango sales through farmer's markets and online marketplaces.

As a startup, we plan to offer competitive compensation packages to attract and retain top talent. The farmer will be paid a base salary plus a performance-based bonus, tied to the quality and quantity of mangoes produced. The marketing specialist and sales representative will be offered a base salary plus commission on sales made. As we grow, we intend to add additional personnel to support our expanding production and sales operations.

Our employees will be an integral part of our business, and we will ensure that they are aligned with our company's mission and vision. We value diversity, inclusivity, and teamwork and will provide ongoing training and development opportunities to our employees to help them grow and succeed in their roles.

Use of Funds

Below is a breakdown of how the startup costs of $500,000 will be used:

This breakdown of expenses will be shared with investors and lenders to show where the startup costs are being allocated and how they will benefit the growth and success of Mango Farms.

Exit Strategy

Our exit strategy for the Mango Production Business Plan includes exploring various options, including acquisition, selling, or passing the business along to a family member or employee who shares our passion and vision for delivering high-quality mangoes. Our goal is to create a profitable and sustainable business that not only benefits our customers but also offers an attractive opportunity for potential investors or buyers in the future.

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business plan for mango production

Dried Mango Business Plan

The mango business plan covers all aspects from fruit selection to drying (problems that may arise during the drying process) to analysis of the benefits of dried mangoes, as well as market sales. As a mango dryer manufacturer, based on our many years of industry experience, we have Some experience summaries of clients who want to do dried mango business.

How to choose mango fruit?

High-quality dried mango products must start from the strict selection of fresh fruits. There are many varieties of mangoes in the world. Among them, there is a mango with small stone and small skin, thin skin and thick flesh, so it is often used by locals to make dried mangoes. After years of repeated experiments, we have come to the conclusion that the fresh mangoes used for drying are the best, and the mangoes that are too ripe or too raw will affect the drying taste of the mangoes. The moisture content of dried mango is 15%-18%, the taste is the best, the appearance is also the best, and the preservation effect is also the best.

business plan for mango production

How to dry mango?

The process from fresh mango to dried mango chips generally takes about 12-15 hours. At present, two drying methods are commonly used on the market, one is natural drying, and the other is drying room. Here I mainly talk about heat pump drying technology, using conventional mango drying machine , using reasonable air duct design to make all dried mango chips evenly heated, the temperature design is 38 degrees, 41 degrees, 43 degrees three stages and three temperatures bake. At the same time, the alternating hot and cold air cycle and dehydration technology are used every 30 minutes to make the dried mango chips more yellow, more transparent, more tender, sweet and sour, sour and fragrant, very chewy and layered feel.

What can go wrong with dehydrating dried mango chips?

Dried mango baking is very particular, and the actual temperature design will be deviated. It will change according to the weather conditions and the sugar content and moisture content of the mango. For example, if the sugar content of the mango is too high, the temperature will be appropriately lowered. , otherwise it will be easy to turn black, the fruit with too high water content, the temperature is too high, it is easy to foam or crack, the temperature is too low, it is easy to bake and so on. In general, the baking pass rate of more than 85% is considered qualified. You can do trial and error based on local fruit varieties.

how to make mango chips

Dried Mango Chips Benefit Analysis.

One hundred kilograms of fresh mango can yield 10 kilograms of dried mango chips. Now the main producing area of ​​mangoes recycles about one yuan per kilogram in large quantities (the price is often fluctuated). Sometimes mangoes are unsalable and the price is unimaginably low. Dried mango chips can achieve a profit of more than 30%. Because our processing technology is better than that of the general counterparts, the dried mango chips are bright in color, uniform in shape without cracking, and moderate in taste and hardness. Higher profit of 3-5 yuan per catty.

Dried Mango Chips Market sales.

We have a self-operated high-end dried fruit brand in Vietnam and an OEM production route. The taste of dried fruit is the most important. Generally, dried fruit can be put on the market after drying. He said that the taste is the best at this time. In order to maintain the best taste, we recommend customers to use vacuum packaging. It can be extended to more than 6 months, or even longer, which greatly reduces the risk of production and sales. Now our Vietnamese customers are in short supply of dried fruit products. At the same time, we have also undertaken the OEM business of several brands, and have been doing well in the local area.

business plan for mango production

Since this article will involve a lot of data analysis, dried mango fruit practitioners and friends who are interested in dried fruit processing projects are very welcome to learn, exchange and discuss together. At the same time, this project is also a small investment, low cost, and belongs to the processing of agricultural and sideline products. The certification procedures are very simple. If there are abundant fruit resources in the local area, it is not limited to mangoes, but also peaches, strawberries, bananas, pineapples, etc., the origin of these fruits. friends can also find out.

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ProfitableVenture

Mango Export Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Import & Export

Are you about starting a mango exporting business? If YES, here is a complete sample mango export business plan template and feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a mango exporting business. We also took it further by analyzing and drafting a sample mango export business marketing plan template backed up by actionable guerrilla marketing ideas for mango exporting businesses. So let’s proceed to the business planning section.

Why Start a Mango Export Business?

Mango, known as the king of fruits is the favorite fruit of a lot of people not only in Nigeria but globally as well. Asides from the sweetness of the fruit, mangoes are believed to have medicinal properties that can cure ailments. Also, there are various uses of mangoes in the food industry, health industry and the beauty industry.

Starting a mango exporting business is therefore one of the most lucrative businesses that a serious minded entrepreneur can start up and in no time start making profit.

However, exporting the fruit is quite different from selling the fruit locally and a number of things have to be put in place before your mangoes can be exported out of Nigeria to countries in Europe, united kingdom, North America, Middle East and the United Arab Emirates, where there is a high demand for it.

One of the requirements you would need to fulfill before getting started as a mango exporter is in registering with the Nigeria Export Promotion Council (NEPC), where you will then be given a certificate and an access to foreign buyers. The council will also help you with information such as the best way to preserve and package your mangoes for exporting in line with the international food laws of the countries you would be exporting to.

You will also need to establish a business relationship with any local bank here in Nigeria that handles international business, as the bank will help you handle the transactions and ensure that your credit remains afloat. Another important aspect that should not be overlooked is a business plan. If you cannot write a business plan yourself, below is one that has been written for you.

A Sample Mango Export Business Plan Template

1. industry overview.

To successfully run a mango exporting business, you need to know all the kinds of mangoes that exist, so that you would know which ones are peculiar to Nigeria and which countries would want the mangoes that are being grown in Nigeria, before going into the export business.

Mangoes are classified into known types like Amelia, Julie, Kent, Ruby, Alphonso and Apple Haden. All these types of mangoes grow in Nigeria depending on the climatic condition as well as the prevailing agricultural practice in the area.

Mangoes are medicinal contrary to popular belief that they are just a sweet fruit. Every part of mango, from the bark, leaves, pit or skin has been used as remedies for some sort of ailments. The medicinal properties of this sweet fruit can perform such functions as; contraceptive, laxative, cardio-tonic, aphrodisiac, anti-septic, expectorant, anti-parasitic, cough, anti-asthmatic et al.

The climatic condition here in Nigeria has tripled the country’s potentials over other suppliers of mango globally. Even though the input cost is somewhat high, the steady export rate has more than compensated for this. The export price per ton is dependent on the grade of the mango, if it is single, and if it is a slice or concentrate.

Mangoes are also important due to the various other drug and food derivatives that is being sourced from it such as jam, juice, flavors, marmalade, syrup, body products and a host of others.

Even though mangoes are grown in more than 85 countries in the tropical and sub-tropical regions according to research, with over 63 countries exporting over 20 million metric tons, more than 97 percent of what is produced globally is from developing nations such as india and Nigeria.

Nigeria’s position in the global community of countries exporting mangoes as at 2006 was number 8. Most of the states that produce these mangoes for exporting purposes are Kaduna, Benue, Kano, Jigawa, Bauchi, Plateau, Sokoto, Yobe, Adamawa,  Kebbi, Taraba, Niger and the FCT.

The demand for mangoes as seen globally is in response to the increase in demand from Europeans, Middle East and the Arabs.

While the Europeans see mangoes as a fruit that can help with health concerns, the Middle East and Arabs see it as meeting their non-alcoholic dietary needs. According to a market survey conducted by the International Trade Center in Geneva on fresh fruits, it was found that the volume of trade regarding mangoes annually stood at $5 billion.

2. Executive Summary

Juicy mango Exporter Ventures is a mango exporting business that has been fully registered by the Corporate Affairs Commission (CAC) and licensed by the National Exporting Promotion Council (NEPC) here in Apapa – Lagos. We intend to offer our global customers the following products and services such as; exporting of frozen mangoes, exporting of preserved mangoes, exporting of dried mangoes, consultancy and advisory services.

Our intention is to ensure that we run a standard mango exporting business that will not only generate revenue and maximize profit but will also stand out and compete favorably against our competitors. Our mango preservation and packaging methods are the best and adhere to international best practices.

In order for us to achieve this, we intend to build a solid business structure that will allow us run our business with as less hitches as possible. We will ensure that we source for and hire the best hands in the field to help handle and run our business.

Our food technologist for instance is one that knows the best preservation methods for our mangoes, and our purchasing manager understands the best areas to source for mangoes for our organization.

In order to ensure that our employees remain motivated enough, we would not only ensure that they work in an environment that is conducive, we would make sure that they receive the best pay and welfare packages better than their counterparts in similar start-ups such as ours.

Finally our Chief Executive Officer and owner, Alhaji Bintu Ahmed is an agro allied professional and has been in the industry as well as the exporting industry for more than 10 years. He understands fully how to run businesses like this and will ensure that we are able to attain all our goals and objectives.

3. Our Products and Services

Juicy Mango Exporters Ventures is a business that is not only fully registered with the Corporate Affairs Commission (CAC) but also fully licensed by the Nigeria Exporting Promotion Council (NEPC) and other relevant agencies here in Apapa – Lagos to generate revenue and also maximize profit in the agro-processing industry cum agricultural industry.

We intend to provide the best services to all our international clients. Therefore the products and services that will be made available to all our clients include;

  • Exporting of frozen mangoes
  • Exporting of preserved mangoes
  • Exporting of dried mangoes
  • Consultancy and advisory services

4. Our Mission and Vision Statement

  • Our vision is to ensure that we become the preferred brand for all our international customers through our quality products and services. We intend to be known as the number one mango exporter here in Nigeria.
  • In order to achieve our vision, we intend to ensure that we hire competent and experienced employees that will ensure that we source for the right mangoes and that proper preservation and packaging methods are carried out according to international laws.

Our Business Structure

Juicy mango Exporters Venture is a standard mango exporting business that is set to become a class leader here in Nigeria through our services and products that will allow us not only to stand out in the industry but also enable us compete favorably against our competitors in the whole of Nigeria.

With this in mind, we have resolved to build a solid business structure that will see us sourcing for only the best to come and work in our company.

We intend to source for and hire a management team that do not only come with experience but understands the industry quite well and knows how best to achieve all our goals and objectives. Our management team will ensure that all our company policies are adhered to and implemented so that we can rise from becoming a start-up to a national and international force to reckon with.

Due to the additional services that we intend offering in order to enable us retain a huge share of the market, we would be hiring more employees than necessary to help handle the tasks and responsibilities that would occur from the new positions created.

We will ensure that our employees are well paid and receive incentives that will allow them remain motivated and committed to ensuring that we achieve all our goals and objectives. The business structure that we therefore intend to build here at Juicy Mangoes Exporters Ventures is;

Chief Executive Officer

Human Resources and Admin Manager

Accountant/Cashier

Marketing Team

Business Development Officer

Purchasing and Inventory Officer

Food Technologist

Customer Care Executive

Security Guard

5. Job Roles and Responsibilities

  • Creates the necessary policies and strategies that would impact the overall direction of the organization
  • Prepares the budget that would be used by the organization
  • Evaluates the success of the organization as a whole
  • Ensures that the administrative functions are smoothly performed
  • Interviews and hires the best employees on behalf of the organization
  • Appraises the performance of the employees and uses this to determine their worth to the organization
  • Prepares all the financial information, statement, budget and reports on behalf of the organization
  • In charge of preparing  employee payrolls and the overall budget of the organization
  • In charge of monitoring the inflow and outflow of monies generated by the organization and ensures that every naira is accounted for
  • Conducts marketing research to determine new target markets on behalf of the organization
  • Creates effective marketing strategies that will generate income for the organization
  • Generates revenue for the organization by sourcing for clients and negotiating with them
  • Sources for likely new business models that will generate revenue on behalf of the organization
  • Sources for new foreign distributors and agents on behalf of the organization
  • Creates new revenue streams on behalf of the organization
  • Sources for reliable suppliers and mango farmers and ensures that there are back-ups always
  • Ensures that the mangoes that arrive at the organization for preservation are all according to company policies and industry standards
  • Knowledgeable about industry trends and knows the going rate for what grams is acceptable by foreign distributors and how it is weighed here in Nigeria
  • In charge of using the best ways possible to ensure that the mangoes are preserved for exportation
  • Carries out quality assurance on each preserved mangoes to ensure that they are in line with international practice
  • Ensures that the mangoes to be exported are well packaged
  • Attends to all the enquiries and orders on behalf of the organization
  • Remains updated about industry trends and company policies in order to offer customers accurate information
  • Keeps an updated and accurate customer database on behalf of the organization
  • Runs official errands on behalf of the organization
  • Ensures that mangoes to be exported are duly delivered at the port of departure
  • Ensures that the vehicle is cleaned at all times and carries out preventive maintenance on the official vehicle
  • Ensures that the premises is cleaned before official working hours
  • Ensures that cleaning stocks are always in supply and reports any depleted stock to the human resources manager
  • Carries out any other duties as determined by the human resources manager
  • Monitors incoming and outgoing individuals in the company
  • Ensures that all visitors fill a form indicating who they are, who they intend to see and times of arrival and departure
  • Carries out any other duties as determined by the management

6. SWOT Analysis

While starting a mango exporting business might be seen to be straightforward and easy, there are certain factors that must be taken into consideration if one is expected to succeed in the business. We have therefore hired the services of a reputable consulting firm here in Apapa – Lagos to help us look through our business concept and determine how likely we are to make an impact in this business once we have started.

Using our strengths, weaknesses, opportunities and threats to thoroughly determine how our business would likely fare and compete effectively against our competitors not only here in Lagos but all around Nigeria as well. The therefore of the SWOT analysis that was conducted on behalf of Juicy Mango Exporters Ventures are;

We have several strengths in our favor. The first is that we are offering other services in addition to our core service which has seen us have a larger share of the target market and compete favorably against our competitors.

Also, we have employed those who not only have the necessary experience and competence but are also dedicated to the growth and prominence of our mango exporting business. Our chief executive and owner is one that has the necessary experience and will ensure that we are able to attain all our goals and objectives.

We are a relatively new exporting business and because of this, it is not so easy for us to get a bank that will offer us a line of credit as other already established exporting businesses. Also, even though we have locally sourced for financing to help with our local operations, we do not have enough to compete effectively against already established mango or fruit producers.

Our staff strength is also somewhat limited and this will greatly affect our chances of growth. Also, since we are relatively a new brand, we have to deploy effective publicity strategies that would allow us be seen and known.

  • Opportunities

The opportunities that abound for us in this industry is huge especially as the different services that we would be offering would allow us have a huge share of the target market and the other opportunities that will be made available to us that our international customers have to offer. Our global ranking is enough for us to secure enough opportunities that will allow for the growth of our company.

Every business faces threats every now and then and so the threats that we are likely to face in this mango exporting business is having to deal with changing government policies regarding exports, dealing with falling value of the dollar which will see us not making as much profit as we should, having to deal with the arrival of competitors offering same services to the same target market, and also an economic downturn globally that will cause consumers in the countries we export to, to spend less than they usually do.

7. MARKET ANALYSIS

  • Market Trends

The trend when it comes to exporting of mangoes is that the mangoes are usually harvested half ripe before being packed for export, this is due to the standard stipulated by the international law on food by America and Europe. This is not to say however that consumers in these countries don’t prefer that imported mangoes ripen with traces of green. Those that distribute these mangoes in foreign countries prefer mangoes that weigh between 225g and 400g.

Exporters often use various ways to ensure that the exported mangoes retain a longer shelf life. Most exporters therefore favor freezing, which allows the fruit to retain its original color and flavor.

Another method is in preserving the fruits with preservative solutions such as brine, sulphur oxide gas and any other approved solutions, even though this increases the shelf life of the mangoes for more months, the color of the mango is usually affected.

8. Our Target Market

Even though the mangoes we source for are to be exported to certain countries, we cannot, without conducting a market survey decide on which countries will be most favorable to us. In this regard we intend to carry out a market survey in order to identify what countries would most likely be beneficial to our business. The aim of the market survey is to enable us understand our target market and know what it is they expect from us.

According to our market survey, those that will be benefiting from our  exported mangoes in the countries that we would be exporting to are; food industries, households, beauty industries, drug industries, supermarkets and grocery stores, government agencies, wholesalers and distributors.

Our competitive advantage

Even though there are a number of people that engage in growing and selling these mangoes locally, there are few who export these mangoes to international customers.

Our vision is to ensure that we become the preferred brand for all our international customers through our quality products and services and to achieve this, we have laid down plans and processes that will allow us have several competitive advantages against our competitors.

Our sourcing, preservation and packaging of mangoes for our internal consumers is one of the competitive advantages we have over our competitors. We have a purchasing manager who knows all the credible suppliers of the best mangoes that were grown organically and how to also get us the best deals.

Our facility is one of the best as we not only ensure that it is kept clean and well ventilated, it is also well secured against theft and bugs, thereby ensuring that our customers get mangoes that haven’t been contaminated in whatever manner.

Also, the fact that we offer additional services is a plus for us against our competitors. Another competitive advantage that we have against our competitors is the fact that our employees come with a vast amount of experience and proficiency and therefore understand how to ensure that a start-up such as ours is able to achieve all its intended goals and objectives, thereby becoming a force to reckon with nationally and internationally.

Our employees fully understand our policies and philosophies and are committed to ensuring that we are able to achieve all that we set out to do.

We intend to ensure that our employees are well taken care of, as their welfare package is the best amongst start-up categories such as ours here in the agro-processing and allied cum agricultural industry. This high pay structure for our employees is one sure way of ensuring that they not only remain committed to our business but remain motivated to work in helping us attain our goals and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Juicy Mangoes Exporter Ventures is a mango exporting organization that has been established with the sole aim of generating revenue and maximizing profit here in Apapa – Lagos State and we intend to go all the way to ensure that we generate enough profit to not only sustain the business but grow it as well. Therefore our mango exporting organization will generate income by offering the following services;

10. Sales Forecast

Mango is regarded as the king of fruits globally because of the medicinal, dietary and beautification purposes that the fruit offers, and that is why there will always be demand year round from our various customers, which therefore leads to revenue generation and increase for our business.

Our location here in Apapa – Lagos is very strategic as we are very close to the ports and not too far from the airports. This will make us spend less to ensure that our mangoes get to the ports or the airports. This has given us massive advantage over our competitors who are located in the mainland or deep in the islands or even in other states.

We have however carried out critical examination of the agro processing and allied industry cum agricultural industry, in order to determine our chances at succeeding in this business. Our analysis has allowed us to come up with an accurate sales forecast.

Our sales forecast was based on certain information and data garnered from already established mango exporting organizations or new start-ups such as ours. We are therefore confident that we would be able to make profit within the first year of business.

In view of this, the results that were gotten for Juicy mangoes Exporter Ventures based on certain facts and assumptions from similar businesses such as ours here in Lagos and all over Nigeria are below;

  • First Fiscal Year-: N3,000,000
  • Second Fiscal Year-: N5,500,000
  • Third Fiscal Year-: N12,000,000

N.B : The above sales projections were done based on what was obtainable in the industry as at that time and the assumptions used.

The assumptions were that there won’t be a global economic crises and that our naira would remain strong against the dollar. Should any of the prevailing circumstances change, it would lead to an increase or decrease in the figures stated above.  

  • Marketing Strategy and Sales Strategy

Marketing for every profit oriented organization is very important because this is one of the major ways that they are able to generate the revenue that would not only sustain but grow the business as well.

Marketing is also used to create awareness for the business which is why any serious organization takes its time to create effective marketing strategies that would best suit the organization as well as ensure that a marketing budget is kept separate to handle all the marketing affairs of the company.

In ensuring that we create the right marketing strategies for our business, we intend to carry out a market survey that will allow us understand the industry we are going into, who our target market is, what they are expecting from us and what we should expect from them as well.

This market survey we intend to carry out would allow us to penetrate the market and get a large share. It would also allow us know how best we can effectively compete against our competitors – either already established mango exporters or ones that are just newly starting up.

Because we intend to have the most effective strategies, we have engaged the services of a reputable and experienced marketing firm here in Lagos State who thoroughly understands the sector we are in and the international stage we intend to play in and who knows the right marketing strategies to help us create marketing strategies that would not only be effective but allow us stand out.

We have also empowered our marketing team to ensure that every marketing strategy created is in line with our corporate sales goal. In view of that, the following are the marketing and sales strategies that we intend to adopt at Juicy Mangoes Exporter Ventures;

  • Formally introduce our company and the services we offer to intending customers and target market from the database given to us by the National Exporting Promotion Council (NEPC)
  • Engage in massive adverts online especially in foreign agriculture and food blogs and websites
  • Create social media platforms such as Facebook, Twitter and Linkedin in order to connect with our international audience
  • Deliver consistent customer experience to all our clients and ensure that not only are they satisfied but that they also refer us to others
  • Use the email blast approach to penetrate our target market
  • Create a website and ensure that our services are vigorously promoted and advertised and then pay for a consultant to drive massive traffic to the site

11. Publicity and Advertising Strategy

Having the right publicity strategy is very important for our business because we intend to run a standard mango exporting business here in Apapa – Lagos that will not only stand out but also allow us to compete favorably against our competitors, and so creating the right awareness for our business is a must for us to grow and thrive in this industry.

Due to the fact that we intend to get it right with our international audience, we have hired the services of a reputable publicity and advertising company here in Apapa, who have been long in this business and therefore possess the necessary experience that would allow us not only generate the necessary revenue to grow and maintain our business but also create the awareness that would enable us stand out and positively communicate our brand.

The platforms we therefore intend to use in promoting and advertising our brand include;

  • Place adverts on popular online blogs and websites in order to create awareness about our business
  • Use our social media platforms such as Facebook, Twitter and Linkedin to massively promote our business
  • Ensure that our mango exporting business is listed in online directories
  • Pay an SEO consultant and a traffic generating expert to generate more traffic to our website
  • Write for blogs and websites and use that to promote our own business
  • Send emails and e-newsletters to our target market

12. Our Pricing Strategy

There is no need to undergo a detailed deliberation on what our prices for our mangoes would be, as various factors would determine how much we would export our mangoes for. The factors are; the kind of mangoes we would be sourcing for, what purposes the mangoes would be used for, what preservation and packaging method would we use and also what our competitors are charging.

We are also mindful of the fact that our prices would be dependent on the stipulated weight as set by our foreign distributors. The smaller weight would of course come with a less price while the higher weight will be more expensive. This is not to say that we would not offer other complimentary services based on what is obtainable globally.

  • Payment Options

Due to the fact that our customers are global, the payment options that would be made available to them would not be too varied even as it intends to suit all the various preferences that our customers are likely to have. Therefore the payment options that we intend to make available to all our various customers here at Juicy Mangoes Exporters Ventures are;

  • Payment via online bank transfer
  • Payment via online payment portal
  • Payment via PayPal

The above payment options were deliberately chosen for us by our local bank here in Nigeria and would ensure that we are able to conduct our business smoothly without any hitches whatsoever. The payment options are also ones that would be very convenient to all our customers.

13. Startup Expenditure (Budget)

Even though we would not be involved in any production whatsoever, there are still certain capital intensive costs that would be borne by us in the event of running our mango exporting business. We would for instance need to source for mangoes, transport them, rent a facility where we would store and preserve them before exporting them to our customers.

We would also need to pay the employees and also settle certain bills that we would incur during the cause of running the business. While our start-up capital will generally define what scale we would be running our mango exporting business, several costs will still remain in place regardless of the scale we would be on.

Also, the cost of doing business in Lagos must be taken into consideration as an entrepreneur starting this same business elsewhere is likely to spend more or less depending on several factors that would need to be considered. Therefore, below are the requirements that we would need to consider and fulfill when starting our mango export business;

  • Total fee for registering our mango export business as a venture in Lagos State, Nigeria – N25,000
  • Obtaining of the necessary exporting licenses and permits, accounting and inventory software as well as other legal expenses – N20,000
  • Cost of hiring a business consultant – N30,000
  • Insurance coverage (General liability, workers’ compensation, transportation insurance, property insurance ) – N25,000
  • Marketing expenses for the promotion of the grand launching of Juicy Mangoes Exporters Ventures as well as general marketing promotion expenses for at least a year – N50,000
  • Cost of renting a warehousing facility for use for at least two years and carrying out the necessary renovations – N400,000
  • Operational cost for the first three months (salaries of employees as well as payment of bills) – N300,000
  • Cost of purchasing a truck for use for picking mangoes from sources and delivering to ports – N800,000
  • Cost of preserving the mangoes (refrigerator, chemical solutions, local dehydrator) – N500,000
  • Cost of getting a KVA generating set – N300,000
  • Cost of packaging (shelves, racks, cartons and wrappers) – N200,000
  • Other start-up expenses (furniture, computers, printers, signage, cash register, security and phones) – N100,000
  • Cost of launching a website – N25,000
  • Cost of throwing a launching party – N30,000
  • Miscellaneous – N50,000

From the above estimate, we would need the sum of N2,855,000 in order to successfully start-up and run a standard mango export business here in Apapa – Lagos.

It should be noted that the amount will cover renting a facility for the period of two years, buying a truck, sourcing for and preserving the mangoes as well as paying the salaries of employees for at least three months till the business is able to pay them itself.

Generating Funding/Startup Capital for Juicy Mango Exporters Business

Every business requires capital to start running and our exporting business is no different. We know that for our business to become a reality, we would need to source for the necessary finance that would allow us attain all our intended goals and objectives.

While it is not so easy for an entrepreneur to source for funds for his business, it is not something that can be avoided. Juicy Mangoes Exporters Ventures is a mango exporting business that is owned by Alhaji Bintu Ahmed and his immediate family.

Alhaji does not intend to seek external partners for his mango exporting business, which is the reason why he has decided to restrict the sourcing of his start-up capital to just three sources. Therefore the areas where we intend to source for our start-up capital are;

  • Generate part of the start-up capital from personal savings
  • Source for soft loans from family members
  • Apply for loan from the bank

N.B : We were able to generate the sum of N1 million from personal savings and the sum of N855,000 from family members.

After approaching the bank for a loan of N1 million to be repaid in 5 years and at a 3% interest rate, we have come to an agreement as all documents approving the loan has been signed and we have been told that our business account will be duly credited by the end of the week.

14. Sustainability and Expansion Strategy

In order to sustain and grow our business and knowing how important the future of our business is to us, we have put several factors into consideration such as the loyalty of our customers, our standard of running the business, as well as our business structure.

The loyalty of our customers is very important to us and as such we have adopted a customer care approach that is excellent.

We have ensured that all our loyal customers get incentives from us in a bid to increase their loyalty to us, and those that refer us to other paying customers also get special incentives from us as well. We have a responsive customer care that understands industry trends and is able to offer our customers accurate information.

Due to the fact that we run a business that is global, we intend to ensure that our mango sourcing, preservation and packaging methods are according to international best practices. We also intend to set the pace as well in the industry, so we have employed the best food technologist.

Our desire to build a solid business structure is borne out of excellence. We have gone the extra mile to hire the best employees that have the right experience, attitude and proficiency in running our mango exporting business successfully.

Our employees also understand the industry and will do all it takes to ensure that we attain all our intended goals and objectives.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing/Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party/launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers/merchants: In Progress
  • Purchase of trucks: Completed

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Business plan for mango production

How to start mango farming, how to grow mango orchards at home, how to set up a profitable mango plantation,what are mango trees and how to raise them. what is the right climate for growing mango and how to propagate mango plants.

Business plan for mango production

Mango farming is a tropical fruit tree, which requires warm weather. The tree grows well in the tropical and sub-tropical areas. There are several varieties of mangoes, including Alphonso and Dashehari. A good mango plantation can provide you with a good income if you have the right plan for your mango farm.

Mango plant is a perennial plant that needs to be planted once in your lifetime. It can survive for more than 10 years without any further care or maintenance.

Mango plant needs little watering compared to other plants like banana or sugarcane. It does not require any special fertilizer or pesticide application as it is resistant to pests and diseases.

The cost of starting a mango farm depends on the type of variety of mangoes you want to grow in your farm. You can start with one acre, but it will take time before you get good returns on your investment.

With the growing demand for mangoes in India, it is no wonder that more and more people are taking up mango farming as a business venture. In fact, it is one of the most profitable fruit crops to grow in India.

Mango farming requires very little investment and maintenance. However, it is important to follow certain steps to ensure success in this business.

A detailed plan is necessary before you start mango farming. You will need to decide on the location for planting your crop, as well as which variety of mangoes will be best suited for your area.

Mango Farming Production Guide, Profit and Tips.... - Farm news India

How to Start a Mango Farming Business?

Mango is a tropical fruit that is native to Asia. It has been cultivated for thousands of years and is now grown in many parts of the world. The mango tree can reach a height of up to 100 feet and it takes about five years for it to bear fruit.

Mango trees are easy to grow and require very little maintenance. They can be planted in containers or in the ground and need full sun exposure. In fact, they do better in warmer climates than cooler ones.

The first step towards starting a mango farm is selecting the right variety of mangoes for your region and climate. There are over 1000 varieties of mangoes available which vary greatly in taste, color, size, shape and flavor according to their origin. If you live near a tropical region where temperatures remain high throughout the year then you should go for Alphonso variety which produces juicy fruits with sweet flesh inside them. However if you live in a cold climate then go for Tommy Atkins variety which produces small but sweet tasting fruits even during winter months when temperatures drop below 20 degrees Celsius (68 F).

The next step is finding an appropriate area where you can grow your mango trees as this will affect how much yield they

Tropical fruit production is a profitable business. The major tropical fruits are bananas, pineapple, mangoes and papayas. There are many other fruits that can be grown in the tropics and subtropics.

Organic Mango Farming, Cultivation Practices | Agri Farming

Tropical fruit production can be started on a small scale and can be expanded as the business grows. The following are some steps you should follow to start a tropical fruit farm:

1) Selecting your land: If you want to start a small-scale farm, then it would be best if you could find an area with good sunlight, soil fertility and drainage. You should also consider whether there are any restrictions on farming in that particular area or not.

2) Selecting trees: If you want to grow high-yielding varieties of mangoes or papayas then you should select those varieties that give highest yield per acreage so that your investment returns are higher than usual. In case of bananas and pineapples, it is better to go for dwarf varieties as they have shorter life spans and therefore require less maintenance over time compared to full-grown trees which live for decades!

Mango growing is a profitable business for those who are looking for a home based business idea. This tropical fruit is popular in both domestic and international markets.

Mango trees require high temperatures, plenty of sunlight and rich soil to grow well. The trees can tolerate some drought but they should not be left dry for long periods of time.

Mango trees have lush green foliage, which makes them an attractive addition to any landscape. They also produce large quantities of fruit each year, which can be picked before they ripen to extend the harvest season.

There are two main varieties of mangoes: Indian and Philippine. Indian mangoes are smaller than Philippine varieties but they have a more distinct flavor and aroma than their larger counterparts.

Mango farming is a profitable business and there are many people who want to grow mango trees.

How To Start Fruit Salad Production In Nigeria Or Africa: Complete Guide

Mango farming requires patience because it takes a long time before you get the fruits from your tree. There are several things that you need to consider when planting your mango tree such as soil type, water availability, sunlight, and fertilizing.

If you want to start a mango plantation per acre, then there are some tips that you can follow:

Make sure that the location of your land has enough sunlight most especially during summer season. This will help improve the growth of your plants especially during this time of the year where there is heat stress on your plant due to extreme weather conditions.

Mango farming is a profitable business. It is an ideal crop for small land holders and new farmers. Mango trees require little maintenance and care. They are very easy to grow, requiring little maintenance and care.

Mango plantation per acre

The average annual growth of mango trees can be between 7-10 feet. One acre of mango orchard requires about 1000 saplings of different varieties to produce around 40 tons of mangoes annually. This is equal to 10 tons per acre of mature trees.

Mango plantation cost

The cost of planting 1000 saplings will vary from state to state depending on the availability of saplings in that area and the type of soil available for planting them in the orchards. If you have enough experience in this field then you can try planting your own saplings from seeds as well as from cuttings but if not then it is better to buy saplings from other farmers who are already into mango farming so that you don’t get stuck with too many problems at once when starting off with your own mango orchard business

Mango is a tropical fruit tree that can be planted in the tropics. It has high commercial value and provides good income to the growers. The trees need water and fertilizer to grow properly, but the crop is not sensitive to soil types or climate conditions. Mango trees can be grown on plantations or backyard gardens.

The optimum land coverage for a mango plantation per acre should be 0.5 to 1 hectare (1 hectare = 2.471 acres). The site should be sloped towards north or northeast direction and have good drainage system because the plant does not tolerate excess water content in its soil. However, it needs regular watering during dry weather periods because it does not tolerate drought conditions well either.

The fruit takes about 14 months from flowering stage to ripen after pollination takes place on female flowers only. The fruit takes another two months before it becomes ripe and ready for harvest once it has fallen from the tree naturally.

Mango farming has been a very popular business in India and many other countries. In fact, it is one of the most profitable crops to grow.

Mango is one of the most popular fruits in the world. It is known for its delicious flavor and texture.

Mangoes are rich in vitamins A, B1, C, E and K. They also contain potassium, calcium and manganese. Mango leaves have been used traditionally as a remedy for diarrhea and dysentery.

Mango is a tropical fruit that belongs to the genus mangifera. Mangos are one of the most popular fruits in the world, and they are very delicious. There are many types of mangoes like Alphonso, Langra, Kesar, Chausa etc., but the most popular ones are Alphonso and Langra.

Mangoes grow in tropical regions and subtropical regions. In India, mangoes are grown in Maharashtra and Karnataka. In Pakistan it is grown in Sindh province only. Mango trees grow to a height of 12-15 meters. The leaves are large and leathery with pointed tips which have several small teeth on each edge. The bark is smooth when young but later becomes rough with deep cracks running down it lengthwise. The flowers develop into small yellowish-green fruit 3-4 centimeters in diameter having a fleshy outer layer (peel) around an inner stone (pulp). Mangoes are rich in vitamins A and C as well as potassium and phosphorus which makes them ideal for health benefits such as improving eyesight, preventing cancer, heart disease etc..

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Sample Mango Juice Production Business Plan

  • March 24, 2023

Do you need help starting a mango juice production company? If YES, here is a sample mango juice business plan template.

It is very important for the success of your business which is why we have written this mango juice business plan sample. This will help you in no small measure in having a clear plan of action.

Many times a lot of new entrepreneurs encounter difficulties in drafting workable plans.

MANGO JUICE BUSINESS PLAN SAMPLE

With this sample, you are guided through different parts of a plan. Each of these provides direction on what should be contained therein.

Here is a sample business plan for starting a mango drink business.

  • Executive Summary

Mangoes! LLC is a mango juice business that specializes in preparation of a variety of mango juice flavors. Mangoes! LLC will be located in Idaho. It is a business owned and managed by Chris Cohn. The owner is an expert in the industry with over 2 decades of experience in the juice industry.

We have created a variety of delicious mango juice flavors with our secret recipes. These have been tested and the reception has been overwhelmingly successful. We have set our sights at capturing a fair share of the market size.

This will be achieved through constant improvement and continuously creating and experimenting new products.

  • Our Products and Services

We have created several mango juice flavors using our recipes which are a trade secret. Some of these products include ginger flavored mango juice, vanilla flavored juice, Turmeric-infused juice products and much more. In addition to these, we will offer advisory and consultancy services to clients interested in what we do.

  • Vision Statement

We at Mangoes! LLC seek to establish a thriving mango fruit juice business. Our sights are set on becoming a major player not only in Idaho, but in the United States. We plan on achieving this within a definite set time which is within a decade from the time of commencement of business operations.

Several growth strategies will be deployed. These include aggressive marketing, the use of state-of-the art equipment as well as constant improvement on our product offerings.

  • Mission Statement

Our products will not only be meet the health needs of our valued customers, but will also become their favorite. Our mission is to create a greater awareness about the benefits of consuming our products.

  • SWOT Analysis

To ensure we commence on a strong footing, we have done a series of test on our business to ascertain our level of readiness. The results have been revealing and we seek to use this information to create a better and profitable business model.

Most types of similar businesses offer a variety of fruit juice businesses. There are only few that provide specific fruit juice products like ours. While we offer only mango juice products, these are made in different flavors. We will consolidate on our expertise to create products that people love.

Already, a test-run of our products has received tremendous support and satisfactory results. This has even gone beyond expectations.

There is a stiff competition among fruit juice businesses. This competition is targeted at capturing a fair share of the market. Another downside is that the industry is dominated by players with greater capital.

However we are doing something a bit different by focusing on a specific fruit juice-mango.

  • Opportunities

An opportunity we have is that people are always willing to try or taste a new product. We see this as a way to make them fall in love with our carefully formulated multi-flavored mango juice products. 3 years from the time of commencement of business operations, we intend to start a franchising arm.

During this time, our recipes will be taught to all franchisees.

Threats for our business will come by way of an economic recession. This will significantly affect all players within the industry. The good thing is that this does not happen often. Unfavorable government policies may also play a part in distorting our business.

  • Target Market

Our target market is wide and covers all segments of society. These include teachers, sportsmen and women, tourists, households, the young and old. What this means to us is that to exploit these groups, our products need to be exceptional.

This is why tremendous effort is being made in creating new variants of mango juice as well as improving on the general look of these products.

  • Sales Projection

Feasibility studies and analysis reveals huge potentials for profits. Using the current demand for juice products we have projected a steady growth in revenues. This is summarized by the chart below;

  • First Financial Year $250,000.00
  • Second Financial Year $590,000.00
  • Third Financial Year $1,200,000.00
  • Competitive Advantage

Our location is strategic and is easily visible and accessible to pedestrian traffic. This is a densely populated area of Idaho that sees daily visitors in their thousands! This can easily translate to patronage using the right marketing strategies.

Another competitive advantage we have are our highly motivated workforce in addition to a friendly work environment.

We also have a world class quality control department that ensures that only the best products are churned out. All these contribute in giving us an advantage over our competitors.

  • Sales and Marketing Strategies

To create awareness about our products, more people need to be informed. This will be achieved through the use of different channels. These consist of the use of social media, creating a befitting website and the creation of radio and TV adverts. We are also printing out handbills and mounting billboards at strategic locations as well.

This mango juice business plan sample details the various plans to be implemented in a non-existent mango juice business. The tips provided here can be applied when writing your own plan. Caution should be exercised when writing the plan.

The better your plan is, the greater the potential for the success of your business.

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Mango juice production business plan in nigeria.

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Mango Juice Production Business Plan in Nigeria

This sample Mango Juice Production Business plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Mango Juice Production Business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

BUSINESS DESCRIPTION OF MANGO JUICE PRODUCTION BUSINESS PLAN IN NIGERIA

Mango Juice Production Business Plan in Nigeria

Business: MANGO JUICE PRODUCTION     

Industry: juice Processing Industry (Mango Juice Production Business plan in Nigeria)

PATILAD is a Mango Juice Production company based in Ogun State, Nigeria. We are registered as a limited liability company owned by Dayo Adetiloye, Pelumi Agunbiade, and other investors under the Nigerian Corporate Affairs Commission (CAC) and legally licensed by the National Agency for Food Drug Administration and Control (NAFDAC) here in Ogun State. We have also been able to secure all necessary permits and documents from all concerned departments across all levels.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website located at www.fruityjuice.com
  • Acquired land and planted our Mangos which we have been selling fresh to the market over the years
  • Determined building, equipment, and fixture requirements
  • Began recruiting key employees

At PATILAD, we are involved in the growing, processing, and distribution of the finest quality Mango juice. We ensure that there is very minimal intervention in the juice-making process to ensure the authentic flavor of our products. This is made possible with the use of advanced technology and the hard work of our professional team. We have also put in place plans, processes, and structures that will ensure we are at the top of our game with hygiene.

We are in the Mango Juice Production Business because we want to take advantage of the numerous opportunities in the agricultural sector, to help Nigeria’s economy improve by increasing domestic food production, exporting agricultural products from Nigeria to other nations, reducing waste, and above all else, to make a profit.

We are committed to sustainability as a company and we actively contribute to the development of our host community. We are equally committed to meeting our customers’ needs precisely and completely. As such, we hold ourselves accountable to the highest standards.

PATILAD has been able to put together a group of great professionals and the best available equipment to run. As such, we are strategically positioned to become one of the top Mango Juice producing companies in Nigeria. As needed by Nigeria’s regulatory organizations, we have implemented procedures and strategies that will enable us to use best practices for Mango farming, juice processing, packaging, and distribution.

With the goal of reaching the larger national market and the intention to go international, PATILAD continues to focus on marketing, distribution, brand development, research, and development.

Market Potential

There is high demand for fruit juice in Nigeria. With a population of over 165 million people and an estimated national population growth rate of 5.7% per annum, an average economic growth rate of 3.5% per annum in the past five {5} years, Nigeria has a large market for fruit juice.

With the recent ban on imported food items including fruit juice, there exists now a favorable climate for local producers of fruit juice. Today, fruit juice, such as “five alive” and “Just juice” are now beyond the reach of average Nigerians, and juices are demanded for occasions such as weddings, birthdays, burials, and cooperate events. There now exists a great opportunity for local producers of juice as locally produced ones can effectively compete well with imported items in terms of price.

Prior to the ban, approximately 80 percent (about 170 million liters per year, valued at $255million) of Nigeria’s demand for fruit juice was filled by imports. Interestingly, this growth in the juice market seemed to defy the poor performance indices the Nigerian economy has been recording.

People and Interests

Products and Service

PATILAD will concentrate on operating a standard and licensed Mango juice company whose products will not only be sold in Nigeria but will be well suitable for export to other countries such as ECOWAS countries, America, and Europe. We are in the business to make profits and also to give our customers value for their money. As such, our products will include:

  • Cultivation of Mangos
  • Selling Franchise
  • Processing and selling of Mango juice.

Our Target Market

Those who benefit from the commercial value chain of the fruit industry are undoubtedly widespread and all-inclusive this is basically because loads of people are beginning to switch from carbonated drinks to fresh fruit-related drinks as they’re becoming more aware of the health benefits therein.

Due to this, we have set up our Mango Juice Production Business to cater to the following client base:

  • Supermarkets and Grocery Stores
  • Restaurants
  • Outdoor caterers
  • Sports Men and Women
  • Event planners
  • Tourists and everyone at our targeted location

Our Vision Statement

Our Vision is to become one of the top 3 leading fruit juice-producing companies in Nigeria as well as the west African countries within the next 5 years.

Read also: shellfish processing and packaging business plan in Nigeria

Mission for the Mango Juice Production Business Plan in Nigeria

  • To fill every corner of Nigeria and other west African nations with our professionally packaged and processed Mango juice.
  • To establish a standard for how top-notch fruit juice company should be managed in Nigeria.

Management Team of the Mango Juice Production Business

Pelumi Agunbiade: She has over nine years of experience business and has over the years assisted in growing several businesses having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).

Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.

Mango Juice Production Business Plan in Nigeria

Our Business Structure

Knowing fully well the kind of Mango Juice Production Business we intend to build and our hopes to grow big by entering the international market. We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own.

We have also put in place a structure that allows all of our senior management workers have access to profit-sharing arrangements, which will be dependent on their success over time.

In light of the aforementioned, we have chosen to hire talented and experienced personnel to fill the following positions:

  • Chief Operating Officer
  • General Farm Manager
  • Administrator/Accountant
  • Processing Plant Manager
  • Customer Service Executives
  • Social Media Manager
  • Sales and Marketing Officer
  • Security Guard
  • Truck Drivers
  • casual farm/ factory workers

Our Competitive Advantage for Mango Juice Production Business in Nigeria

Juice production industry is fiercely competitive and PATILAD is fully aware of this competition that is available when it comes to selling fruit juice all over the globe. We are prepared to compete favorably with other juice processing companies in Nigeria and beyond.

Some of our competitive advantages include;

  • Our location
  • The uniqueness of our product in the market
  • Our distribution networks
  • The vast experience of our team
  • Our excellent customer service culture
  • Proper care and development opportunities for our employee
  • Our leverage of the internet by using our websites and social media platforms
  • We are involved in palm farming, juice processing, packaging, and distribution for both local and international markets and this allows us to take advantage of all the available opportunities in the industry.

To buy the remaining part of this business plan, including the detailed financial analysis, call any of our business plan consultants at 08105636015, 08076359735, and 08113205312. You can send a WhatsApp message or email us either at [email protected] or [email protected].

We help institutions and organizations write concepts, implement Business plans, and train in business Plan writing in Nigeria.

We can help you write a detailed, bankable and comprehensive business plan for your business idea.

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IMAGES

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  2. Group 6 mango graham shaketea

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  3. Model Business Plan Mango Pineapple Banana 1 1 1

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  5. (PDF) Geographical Perspectives of Mango Production in India

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COMMENTS

  1. Master Mango Farming: Your 9-Step Business Plan Guide!

    A well-thought-out production plan will optimize your mango yields and quality. Choosing the right mango varieties is crucial for success in the mango industry. Research different varieties, considering factors such as taste, yield, disease resistance, and market demand.

  2. Mango Farming Business Plan

    Mango Farming Business Plan - How to Start - 99BusinessIdeas Mango Farming Business Plan Guide for Beginners Here in this article, we list down all the basic steps to follow to start and run a profitable mango farming business. It includes the cultivation process, best soil, varieties, harvesting, and much more.

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    9 Steps to Start a Mango Farm Business: Checklist Starting a mango farm business can be an exciting and rewarding venture. To ensure a successful launch, it is important to follow a comprehensive checklist. Here are the essential steps you need to take before opening your mango farm: Conduct Market Research And Identify Target Consumers

  7. Master Mango Production: 9 Steps to a Winning Business Plan

    Welcome up our blog post on how to write a business plan for mango production! If you're consider entering the mango industry and draw in the direct-to-consumer market, you're in the right place. The mango production industry includes the US is thriving, equal a global market value of over $17 billion and a projected growth fee of

  8. Mango Production: A Lucrative Business Idea

    Key Takeaways The business idea targets mango farmers in the US who want to adopt a direct-to-consumer model for their mango production. The idea involves selling high-quality mangoes through farmer's markets, online marketplaces, or community-supported agriculture programs.

  9. Profitability and Cost Estimates for Producing Mango

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    1. CARABAO * originated from India, Burma and Malaya (Indo-Burma region) * tree has coarse, large and conical trunk with shallow and small cracks on bark, canopy dome shaped * fruit is elongated and kidney-shaped, weighs about 240 grams, with thin, yellow pulp, very tender taste and slight aroma 2. PICO

  11. Good Management Practices for Mango Production and Trade

    Abstract. Horticultural crops contribute around 28 per cent of the GDP from a cultivated area of about 13.1 per cent. Mango, the most important fruit crop of the country, contributes 18.6 per cent ...

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  13. Model Business Plan Mango Pineapple Banana 1 1 1

    0.1 The following model business plan relates to the establishment of. a profitable plant for the production of dried fruits (mango, pineapple and banana), this document is a conclusion of. feasibility study research report earlier presented in this regard. 0.2 In this model business plan, figures have now been applied to the.

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    SWOT Analysis Business Model G 04/04/2023 Glen Cool Frequently Asked Questions What is included in the Executive Summary section of the Mango Production business plan template? What information is covered in the Market Analysis section of the Mango Production business plan template?

  15. Dried Mango Business Plan

    Dried Mango Business Plan 2022/2/17 The mango business plan covers all aspects from fruit selection to drying (problems that may arise during the drying process) to analysis of the benefits of dried mangoes, as well as market sales.

  16. PDF Mango Clean Planting Material Business Plan

    The mango business plan guides entrepreneurs to adherer to structures that will assure production of quality seedlings as per the existing standards and protocols for different plants propagated from seeds or vegetative materials. Thus, the procedural manual and business plan address shortfalls and interventions required in the mango seed system.

  17. Mango Export Business Plan [Sample Template]

    Total fee for registering our mango export business as a venture in Lagos State, Nigeria - N25,000. Obtaining of the necessary exporting licenses and permits, accounting and inventory software as well as other legal expenses - N20,000. Cost of hiring a business consultant - N30,000.

  18. Mango MOTO Business Plan 14

    Chapter 1 Introduction 1 Proposed Business Name Our company decided to name our company to "Mangomoto". We came up to this name since our product will be mango. We will be having Mango float and also mango itself with shrimp paste. We came to "Mangomoto" from the words, "Mango mo ito". 1 Address of the Business 1.2 Location of the ...

  19. Business Plan For Mango Production

    Business plan for mango production. Mango farming is a tropical fruit tree, which requires warm weather. The tree grows well in the tropical and sub-tropical areas. There are several varieties of mangoes, including Alphonso and Dashehari. A good mango plantation can provide you with a good income if you have the right plan for your mango farm.

  20. Business Plan.docx

    Financial Plan A. PROJECT COST ESTIMATED PROJECTED COST OF PRODUCTION COST Direct Material Graham Crackers P 104 Mango 150 Condensed milk 64 Nestle Cream 112 TOTAL DIRECT MATERIAL COST P 430 Indirect Material Small plastic cups P 60 Sticker logo 15 TOTAL INDIRECT MATERIAL COST P 75 TOTAL PRODUCTION COST P 500 OPERATION COST Direct Labor Cost ...

  21. Sample Mango Juice Production Business Plan

    Here is a sample business plan for starting a mango drink business. Executive Summary. Mangoes! LLC is a mango juice business that specializes in preparation of a variety of mango juice flavors. Mangoes! LLC will be located in Idaho. It is a business owned and managed by Chris Cohn. The owner is an expert in the industry with over 2 decades of ...

  22. MANGO JUICE PRODUCTION BUSINESS PLAN IN NIGERIA

    We help institutions and organizations write concepts, implement Business plans, and train in business Plan writing in Nigeria. We can help you write a detailed, bankable and comprehensive business plan for your business idea. Call any of our business plan consultants on 08105636015, 08076359735 and 08113205312.

  23. Business Plan For Mango Production

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