business plan for miniature golf course

Mini Golf Course Business Plan Template & Guidebook

Running a mini golf course business is an exciting and rewarding opportunity for entrepreneurs. However, establishing a successful business requires careful planning and sound financial management. Fortunately, aspiring business owners can find help in the form of the #1 Mini Golf Course Business Plan Template & Guidebook, which provides all the tools needed to create a winning plan from scratch. Get ready to bring your mini golf dreams to life!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Mini Golf Course Business [11+ Steps]

How to Write a Mini Golf Course Business Plan in 7 Steps:

1. describe the purpose of your mini golf course business..

The first step to writing your business plan is to describe the purpose of your mini golf course business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a mini golf course business:

Our mission is to provide a fun, family-friendly mini golf experience by creating and maintaining an inviting, safe environment for our guests to enjoy. We strive to provide a challenging course that appeals to players of all ages and levels of experience. We aim to be the top choice for those seeking an enjoyable outdoor entertainment option within our local community.

2. Products & Services Offered by Your Mini Golf Course Business.

The next step is to outline your products and services for your mini golf course business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your mini golf course business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your mini golf course business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your mini golf course business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a mini golf course business?

• Mini golf set
• Scoreboard or timer
• Putters and other equipment for putting in order to successfully manage the mini golf course.
• Tee signs and banners
• Marketing materials
• Licenses, permits, insurance, and any local ordinances/regulations may apply.

5. Management & Organization of Your Mini Golf Course Business.

The second part of your mini golf course business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your mini golf course business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Mini Golf Course Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a mini golf course business varies based on many different variables, but below are a few different types of startup costs for a mini golf course business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your mini golf course business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your mini golf course business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your mini golf course business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Mini Golf Course Business Plans:

Why do you need a business plan for a mini golf course business.

A business plan for a mini golf course business is necessary to outline the key objectives of the business, define target markets, develop operational and financial strategies, and assess potential risks. It can also be used to attract potential investors or secure funding from lenders. A well-developed business plan can be an invaluable tool for launching a successful mini golf course business.

Who should you ask for help with your mini golf course business plan?

It is recommended that you consult a professional business plan consultant to help create your business plan, as they have the appropriate experience and knowledge to create the most comprehensive and successful business plans. Additionally, you could reach out to local mini golf course owners for advice, as they can provide useful tips and suggestions on successful mini golf course operations.

Can you write a mini golf course business plan yourself?

While it is possible to write a mini golf course business plan yourself, it may be beneficial to seek the advice of an experienced business professional or consultant who can provide guidance and recommendations based on their experience. Additionally, there are various online resources and templates that can be used when creating a business plan for a mini golf course.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How to Start a Miniature Golf Course

While the primary feature of this business is the mini-golf itself, many such businesses include other features such as arcade games, food, and activities like a climbing wall. This allows the business to bill itself as a kid-friendly entertainment center and achieve more year-round business.

Learn how to start your own Miniature Golf Course and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a miniature golf course by following these 10 steps:

• Plan your Miniature Golf Course
• Form your Miniature Golf Course into a Legal Entity
• Register your Miniature Golf Course for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Miniature Golf Course
• Get the Necessary Permits & Licenses for your Miniature Golf Course
• Get Miniature Golf Course Insurance
• Define your Miniature Golf Course Brand
• Create your Miniature Golf Course Website
• Set up your Business Phone System

We have put together this simple guide to starting your miniature golf course. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Miniature Golf Course Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your miniature golf course?

Business name generator, what are the costs involved in opening a miniature golf course.

The costs of opening a mini-golf business vary, but typically run up $500,000. One professional group estimates that it will cost between $15,000 to $30,000 to put a deposit on the land lease, and a further $100,000 to $140,000 to make all of the necessary improvements to the land itself. Providing the necessary decorations and moving elements of the course itself, as well as interior decorations, furniture, and arcade games, can add an additional $200,000. You will also need to pay between $7,500 and $15,000 for architectural plans and between $2,000 to $4,000 for insurance deposits. Basic equipment (including office computers supplies, computers, ticket machines, etc.) will be between $8,000 and $10,000, with the point of sale system costing up to an additional $7,500. To stock up on golf balls, clubs, and redemption prizes for games may cost up to $15,000, and legal and accounting fees may be as high as $4,000. Finally, you may require up to $9,000 to order eye-catching signage and up to $12,000 to advertise your grand opening.

What are the ongoing expenses for a miniature golf course?

The good news is that after the initial expenses to open a course, the ongoing expenses are relatively minor. Some of the costs will vary by business location and size, but utilities should be about $1,500 a month, and insurance about $500. Fresh supplies can run about $400 a month, while rent may be upwards of $6,000. Beyond that, your main concern will be paying the wage for your workers (typically $4,000 or so a month for a manager, and an appropriate hourly rate for other employees).

Who is the target market?

In general, your best clients will be families. This is because the parents will help to control the behavior of children (which will not be true of all your teenage customers), and larger families provide more cash at a time than smaller groups of customers. And they help create lifelong business for you as the children who enjoy the experience will enjoy coming back as they get older and eventually bring their own children.

How does a miniature golf course make money?

A mini-golf business simply charges customers a set fee in order for the customers to play on the course.

The exact cost may vary by region, but it is typical to charge customers about $5 to $7 to play 18 holes. This pricing makes your business a very competitive alternative to the increasingly pricey activities going out to movies, restaurants, etc.

How much profit can a miniature golf course make?

The exact amount of profit your business makes greatly depends on the region as well as what the local entertainment competition is. However, the relatively low ongoing expenses means that a steady stream of customers can easily make you over $100,000 a year, and some mini golf course owners report being able to pay off their initial investment within the first few years of opening this business.

How can you make your business more profitable?

In order to maximize profitability, be sure to have an advertising presence in logical areas for potential customers, including schools, churches, and local entertainment centers. Try to stay open as many days as possible—major holidays often prove to be big business for mini-golf courses, as people have time off from work and school and are happy to come out and play. Finally, be sure to have a social media presence that heavily features pictures of actual customers and their testimonials, as this will establish the legitimacy of your business within the community.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your miniature golf course is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a mini-golf business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

Miniature Golf Courses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a rink location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a mini golf course.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a rink :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your golf course will be in compliance and able to obtain a CO.

Music Licensing

In order to play music in a public setting, permission must be acquired from the composer or license holder. Typically, it is possible to obtain a  “blanket” license allowing a businesses to play music owned by a large catalog of artists and recording studios. Such licenses can be obtained from Performance Rights Organizations, such as ASCAP and BMI.

Learn more about music licensing requirements and how to obtain a blanket license here: https://printing.wsu.edu/copyright/

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Miniature Golf Course needs and how much it will cost you by reading our guide Business Insurance for Miniature Golf Course.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a miniature golf course

For your initial advertising rush, it's good to do a mixture of television, radio, newspaper, and online advertising. This helps you become established within the community. Over time, though, online advertising via social media and your website will be easy and virtually free, and it provides a natural venue with which to engage younger customers.

How to keep customers coming back

As mentioned earlier, one of the best ways to attract and retain customers is to encourage customers to have birthday parties and other events at your course. You can also have special days and times with certain promotions (such as bringing in four friends and getting a free game, or lower prices past a certain hour) in order to encourage more customers. Finally, within your budget, try to add interactive arcade games and other experiences that customers cannot easily have at home. This is one of the reasons that things like pinball, skeeball, and unconventional games like Dance Dance Revolution retain their popularity—customers cannot replicate these experiences easily at home.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

This job is definitely for someone who is enthusiastic about mini-golf. This helps you to not only enjoy your job but to facilitate minor repairs and maintenance of the course as needed. The job is also best for a “people person,” as you will be dealing with individuals and groups of very different ages, personalities, and temperament, and it takes a special skill to deal with everyone courteously and professionally.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a miniature golf course?

The daily activities for a mini-golf business are pretty simple. You will be talking to customers, taking their payment, providing them with equipment, and explaining any particular regulations for your course. Other time will be spent fixing and maintaining the course, ordering additional equipment when needed, and networking with other local businesses to help promote yourself. If you end up investing more and adding features such as arcade games, your daily activities may include the maintenance and repair of those machines as well.

What are some skills and experiences that will help you build a successful miniature golf course?

Prior experience working at a mini-golf business or other type of recreational center can be helpful to in starting this business. Similarly, being part of a network of other youth recreational venues in the area can help you in advertising and establishing your business. Finally, a formal education in a field such as business can help ensure that your early investments pay off.

What is the growth potential for a miniature golf course?

The exact growth potential of a mini-golf business varies by area. Nationally, businesses that focus purely on mini-golf have experienced a decline in recent years; however, businesses that have diversified their offerings by including features such as a video arcade typically do quite well, and the affordability of this as an entertainment option remains highly attractive to local residents in many cities.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a miniature golf course?

Make sure that you prominently advertise your business as a fun place for families and friends to throw birthday parties and other special events. Similarly, you may want to court local businesses and corporations to see if they would like to have any fun events at your location. Within your budget, make sure the decorations of the course itself are very dynamic and engaging—this will be the kind of thing prospective customers see from the road, so it needs to be good!

How and when to build a team

The nature of this job means that you will need staff from the very beginning, as it is difficult to manage the entire course, help out customers playing, and to process new customers as they arrive. Beyond that, you will typically expand your team in reaction to increased business, increased operating hours, or increased services offered.

Useful Links

Industry opportunities.

• Mini Golf Franchise Opportunity
• Mini Golf Directory

Real World Examples

• NYC’s 5 best mini golf courses
• Interview with mini golf owner

Further Reading

• Sample Business Plan
• The Future of the Mini Golf Industry
• Learn about more Family Fun Business Ideas!

Have a Question? Leave a Comment!

• +61 7 3823 2009
• [email protected]
• Australia and Worldwide

Latest Blog

How to Build a Mini Golf Course Business: 6 Tips to Make Sure it is Successful

• February 22, 2022
• Courses,Opportunities,
• Mini Golf Creations

Building a mini golf course business is not as difficult as you might think. To start with, contracting a turnkey company like Mini Golf Creations to design, build and deliver a ‘ready-to-play’ course can make life a whole lot easier.

However, before embarking on any new business venture , it’s very important to do your research to ensure your course will be a success.

Below we’ve outlined our 6 tips for how to build a mini golf course business .

1. Do your research

So you want to start a mini golf course business and are really passionate about the idea? That’s great! But before you get too carried away, the first thing you should do is conduct extensive research into the viability of your proposal.

To help determine if your business model will be a success, you should investigate:

• the population and demographics of your town/city/suburb
• if there are similar businesses in your area competing for the same slice of the market
• whether similar businesses in your area have succeeded or failed, and what they did right or wrong
• other mini golf courses—decide what you like and what you don’t like.

2. Know your market

Knowing your market means understanding who your average customer is: their interests, needs, desires, etc. This may mean conducting market research, or simply thinking about how to attract your target market.

The traditional market for mini golf courses (the old putt putt style) was families—Mum, Dad and the kids. However, the new, more realistic mini golf courses that we build at Mini Golf Creations have a much wider market appeal. They’re designed so that everyone—kids, teenagers, young adults, parents, and even golf pros—will want to play them.

3. Know the business

You don’t need any special qualifications to run a mini golf course business . In fact, once the course is built, the business will practically run itself with limited staffing and maintenance. It can also generate strong ongoing returns.

However, it’s a good idea to know the ins and outs of running a mini golf business before deciding to build one. We’d suggest speaking to someone who runs a mini golf course in a different area (not competing with you) to find out what it’s like.

4. Choose the right location

The old real estate motto, ‘Location, location, location!’ also applies to building a mini golf course business. Choosing the right location can be a huge factor in determining your success.

If you are thinking of adding a mini golf course to an existing business (e.g. a golf course, resort, amusement park, or holiday park), then your location will already be fixed. But, you can still think about how to locate the course on your existing site, as well as how to maximise visibility to traffic and passers by.

5. Ticket pricing

Another important factor to consider before building a mini golf course business is how much you can charge for tickets. This can determine how many people you attract, what kind of people, as well as how quickly you recoup your costs and make a profit.

You may need to do some market research to get this figure right. However, a good place to start is by checking the ticket prices of any similar or competing businesses in your area, as well as other mini golf courses in nearby towns.

6. Size of the course

The size of your mini golf course (the number of holes) is important for several reasons. It will partially determine how:

• much money you will need to invest upfront
• much you can charge for tickets
• likely you are to entice repeat customers.

In many cases, the size of a mini golf course will be determined by the size of your land. However, Mini Golf Creations can work with you and design a course to get the most out of your space.

Contact us about a mini golf course business

If you want to know how to build a mini golf course business, contact us at Mini Golf Creations. We can arrange a consultation to discuss your plans and explain the mini golf courses that we design, build and deliver.

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The Psychology of Mini Golf Course Design

September 16, 2023

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How to Start a Mini Golf Course

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 23, 2023 Updated on November 10, 2023

Investment range

$275,800 - $422,300

Revenue potential

$312,000 - $624,000 p.a.

Time to build

6 – 12 months

Profit potential

$93,000 - $186,000 p.a.

Industry trend

Mini golf is a great activity for families or even for a date night. Many mini golf courses also have other activities available, such as driving ranges, batting cages, or an arcade. If you are a mini golf lover, you could start your own mini golf course and get in on a $360 million industry in the U.S. 

But first, you’ll need to understand the business of mini golf. Luckily, this step-by-step guide is teed up with all the business insights you need to start a successful mini golf course. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

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Step 1: Decide if the Business Is Right for You

Pros and cons.

• Help people have a fun time
• Market is making a big comeback from the pandemic
• Good profit potential
• High startup costs
• Need to find available land in a convenient location

Mini golf course industry trends

Industry size and growth.

• Industry size and past growth – The U.S. mini golf course industry is worth $361.7 million in 2023 after declining an average of 2.6% annually for the last five years due to the pandemic.(( https://www.ibisworld.com/industry-statistics/market-size/miniature-golf-courses-united-states/#:~:text=The%20market%20size%2C%20measured%20by,was%20%24350.2m%20in%202022. ))
• Growth forecast – The U.S. mini golf course industry is projected to grow 3.3% in 2023.
• Number of businesses – In 2022, 1,006 mini golf course businesses were operating in the U.S.(( https://www.ibisworld.com/united-states/market-research-reports/miniature-golf-courses-industry/ ))
• Number of people employed – In 2022, the U.S. mini golf course industry employed 8,775 people. 

Trends and challenges

• Many mini golf courses today are themed, creating more immersive experiences.
• Newly designed mini golf courses are attracting people of all ages.
• The increased popularity of online gaming is keeping teenagers away from mini golf courses.
• Creating unique mini golf courses that attract people of all ages is getting more expensive.

How much does it cost to start a mini golf course business?

Startup costs for a mini golf course range from $275,000 to $420,000 or more depending on the extent of the facilities. The largest cost is of course the construction of the course and facilities.

You’ll need a handful of items to successfully launch your mini golf course business, including: 

• Facilities to make and serve food and beverages
• Golf putters and balls
• Equipment to care for the greens

How much can you earn from a mini golf course business?

You can likely charge $7 to $10 for a round of mini golf. You can also earn revenue from other activities plus food and beverage sales. These calculations will assume that the average person will spend $12 at your course. Your profit margin should be about 30%. 

In your first year or two, you might have 500 customers a week, bringing in $312,000 in revenue. This would mean $93,000 in profit, assuming that 30% margin. 

As you gain traction, sales could climb to 1,000 customers a week.  With annual revenue of $624,000, you’d make a tidy profit of $186,000.

What barriers to entry are there?

The only real barrier to entry for a mini golf course is funding the startup costs.

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Step 2: hone your idea.

Now that you know what’s involved in starting a mini golf course, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research mini golf courses in your area to examine their services, price points, and customer reviews.

• Make a list of mini golf courses that offer similar services. 
• Review your competitors’ services – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a jungle themed mini golf course or a mini golf course that sells beer.

You might consider targeting a niche, such as mini golf for families by offering other kid attractions.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

In addition to mini golf rounds, many mini golf courses also have arcades, driving ranges, or batting cages to bring in additional revenue. Of course, building those facilities would add to your startup costs, but it would bring a higher profit over time. You should also consider having a snack stand to offer beverages and snacks like hot dogs and soft pretzels. 

How much should you charge for mini golf?

Your prices should be based on market prices in your area, but also on your operating costs. 

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will likely be mainly families, but it could be people of all ages, so you should market on both Instagram and Facebook.

Where? Choosing the best mini golf course location

You’ll need to find land to lease or buy, so you should engage with a commercial real estate agent to help you. You’ll want a location that’s convenient and near family neighborhoods. Here are some factors to consider when choosing the perfect location for your mini golf course business:

• Target Audience: Near families, tourists, or specific age groups.
• Visibility: Roadside spots with good signage opportunities.
• Accessibility: Easy transport access and ample parking.
• Size & Terrain: Enough space for course & amenities; use natural landscapes.
• Competition: Avoid locations with many similar businesses.
• Regulations: Check zoning and permits.
• Climate: Favorable weather or consider shelter provisions.
• Nearby Amenities: Close to restaurants, shops, or attractions.
• Safety: Good area safety and lighting for evenings.
• Costs: Ensure lease or purchase fits your budget.
• Growth Potential: Space for expansion; growing neighborhood.
• Feedback: Test interest with temporary setups.
• Environmental Impact: Ensure no harm to local ecosystems.
• Expert Advice: Consult local real estate and business experts.

Step 3: Brainstorm a Miniature Golf Course Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “mini golf” or “mini golf course”, boosts SEO
• Name should allow for expansion, for ex: “PlayExpand Greens” and “OmniPutt Ventures” over “PuttParadise Lanes” and “TwilightTurf Mini Golf”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Miniature Golf Course Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: Summarize the key highlights and objectives of your mini golf course business, including its location, target audience, and unique features.
• Business Overview: Provide an overview of your mini golf course, including its theme, size, and the types of mini golf experiences it offers, such as themed courses or special events.
• Product and Services: Describe the various mini golf services you provide, such as regular rounds of golf, special packages for events or parties, and any additional amenities like a snack bar or arcade.
• Market Analysis: Analyze the local and regional market for mini golf entertainment, considering factors like population demographics, tourism potential, and the demand for family-friendly activities.
• Competitive Analysis: Identify and evaluate other mini golf courses in the area, highlighting what makes your course unique, such as innovative course designs or pricing strategies.
• Sales and Marketing: Outline your marketing strategies for attracting customers, including social media campaigns, partnerships with local businesses, and promotions for special events.
• Management Team: Introduce the team responsible for managing and operating the mini golf course, emphasizing their expertise in hospitality and entertainment.
• Operations Plan: Detail the day-to-day operations of the mini golf course, covering aspects like hours of operation, staff roles, maintenance schedules, and customer service protocols.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and expected profitability for your mini golf course business.
• Appendix: Include any additional materials that support your business plan, such as photos of the mini golf course layout, marketing materials, and financial statements.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to mini golf courses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your mini golf course will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation. Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a mini golf course business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Business Licenses/Permits

Starting a mini golf course business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your mini golf course business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Gatemaster , or BMI Leisure , to manage your bookings, registrations, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress , Wix , or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Course Now”. This can sharply increase purchases.

Online Marketing

Some of your business will come from the casual passerby or online visitors, but you should still invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness. 

Here are some powerful digital marketing strategies for small businesses: 

• Facebook: Great platform for paid advertising, allows you to target specific demographics, like men under age 50 in the Cleveland area. 
• Instagram: Same benefits as Facebook but with different target audiences. It’s a very good platform for creative businesses. 
• TikTok: This social media platform has over 1 billion monthly active users and it is used primarily by a younger demographic.
• LinkedIn: the most effective place for B2B marketers.
• Google and Yelp: For businesses that rely on local clientele, getting listed on Yelp and Google My Business can be crucial to generating awareness and customers.
• Email marketing/newsletter – Send regular emails to customers and prospects. Make them personal. 
• Start a blog – Start a blog and post regularly. Change up your content and share on multiple sites.
• Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
• Pay – per-click marketing – Use Google AdWords to perform better in searches. Research your keywords first.

Take advantage of your website, social media presence and real-life activities to increase awareness of your offerings and build your brand. 

Traditional Marketing

Traditional marketing is any form of marketing that uses offline media to reach an audience. Some options that might work for a mini golf course business include: 

• Competitions and giveaways – Generate interest by offering prizes for customers who complete a certain action, such as buy two rounds get one free.
• Signage – Put up eye-catching signage at your course and website 
• Flyering – Distribute flyers in your neighborhood
• Sponsor events – You can pay to be a sponsor at events that are relevant to your target market
• Billboards – Repeat exposure to a business message

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your mini golf course meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your mini golf course business could be: 

• Putt your way to excitement and adventure on our uniquely designed, one-of-a-kind mini golf course.
• Embark on a mini golf journey like no other, with our interactive and imaginative course that captivates players of all ages.
• Experience the perfect blend of fun and challenge with our meticulously crafted mini golf holes that keep players entertained and engaged.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a mini golf course business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in mini golf for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in mini golf courses. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

You will need workers to fill various roles. Potential positions for a mini golf course business include:

• Course attendants – guest registrations, customer service
• Snack bar attendants – sell food and beverages
• Maintenance workers – maintain courses
• General manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Mini Golf Course Business – Start Making Money!

Mini golf courses are making a big comeback since the pandemic, as people want to get out and enjoy activities. Now could be the perfect time to start your own mini golf course to help your community have fun and to get in on a rebounding industry. 

Now that you understand how the business works, you’re ready to find a property and get your successful mini golf course running!

• Mini Golf Course Business FAQs

A mini golf course can be a profitable business if well-managed and attracts a steady stream of customers. Profitability depends on factors such as location, pricing, marketing efforts, competition, and customer experience. Most see a return on investment in one to three years.

During a typical day at a mini golf course, customers arrive and register at a counter or booth where they pay for their round. They are provided with putters, balls, and scorecards. Customers then play through the course, navigating obstacles and challenges. Staff members are available to assist and ensure smooth operations. Regular maintenance and landscaping are carried out, and some courses offer additional amenities such as concessions, seating areas, or party facilities.

The growth potential of a mini golf course depends on factors like location, local demographics, competition, and demand for recreational activities. Effective marketing, good maintenance, and expanding offerings can contribute to growth.

A mini golf course is a leisure and entertainment business within the recreational industry. It caters to individuals, families, friends, and groups seeking an enjoyable and relaxed activity. Additional services like party hosting, event rentals, concessions, and merchandise sales may also be provided.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Miniature Golf Course Name
• Create a Miniature Golf Course Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Business Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Mini Golf Course Business - Start Making Money!

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How to Create a Mini Golf Course Business Plan

Venturing into the mini golf course business can be highly profitable, especially since it comes with low overhead costs. To set yourself up with the best chances of success, you should create a business plan. In fact, many banks require this before they will provide a loan. We’ll provide you with several tips for how to create a great mini golf business plan to help your mini golf course succeed. 

Conduct Industry and Competitor Research

Before getting started, you will need to do some preliminary research. Learn about the mini golf course industry, including your competition and the growing trends in mini golf. This will help you develop a customized business plan that works for you in your location.

For example, you will need to decide if you would like a 9, 18 or 36 hole course. Additionally, will you have any other attraction, concessions or merchandise available?

Find out what the other mini golf courses within your geographical area are offering that either contributes to or detracts from their success. Equipped with this knowledge, you will be better informed when it’s time to make decisions in your own mini golf course’s business plan.

Develop a Marketing Plan for Your Mini Golf Course

Now, it’s time to start thinking about how you will get the word out about your mini golf course. Are you going to put up flyers at the local community center, start a website, grow a social media following, or do all of the above? 

In today’s world, having a strong online presence is essential even if your target audience is predominantly local. Some ways you can attract customers is by offering an online booking discount.

Get All the Necessary Licenses

If your mini golf course will be an entirely new business (i.e., not an add-on to an existing business), you will need to know about registering your business and obtaining the necessary licenses. You may also need to look into business licenses for recreation and/or food and drink if you plan on selling them onsite. The expenses associated with licensure, as well as all the steps involved in acquiring liability insurance, should all be part of developing a great mini golf course business plan. 

Get Started with Harris Mini Golf

If you’re looking for guidance on how to develop a great mini golf course business plan, the best way to start is by requesting an investor’s kit (free of charge) from Harris Mini Golf. We’re here to help you turn your miniature golf course business into a total success.

Have any more questions about starting a mini golf course? Browse through our FAQs and get in touch with us to get started today!

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Master Acquiring Mini Golf: Ultimate Checklist!

By henry sheykin, resources on miniature golf course.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan

Are you considering buying or acquiring a miniature golf course business? With the popularity of this industry on the rise, it's no surprise that many entrepreneurs are looking to get in on the action. In fact, according to recent statistics, the miniature golf course industry in the US is experiencing steady growth, with revenue expected to reach $1.2 billion in 2021. So, if you're ready to dive into this thriving market, here's a checklist to help you navigate the process and set yourself up for success.

First and foremost, it's crucial to conduct market research to understand the demand for miniature golf in your target area. Identify any gaps in the market and take note of current trends to ensure your business stands out and attracts customers.

Once you've pinpointed potential locations, evaluate the financial performance of any existing miniature golf course businesses you're considering acquiring. This will give you insight into their profitability and help you determine if they are a wise investment.

Next, you'll need to secure financing or funding to fund the acquisition. Whether you explore loans, investors, or other financing options, make sure you have a solid financial plan in place before moving forward.

Developing a thorough business plan is essential for any acquisition. Outline your goals, target audience, pricing strategy, and potential revenue streams such as snacks, drinks, and merchandise sales. Consider hosting events or tournaments to attract even more customers.

Performing due diligence and engaging professionals, such as lawyers and accountants, is critical during the acquisition process. They will ensure all legal and financial aspects are in order, protecting both parties involved.

Once negotiations are complete, it's time to finalize the purchase agreement . Make sure all terms and conditions are clearly defined and agreed upon before moving forward.

Before opening your doors, it's crucial to obtain necessary licenses and permits . Research local regulations and ensure you comply with all requirements to avoid any legal issues down the line.

Finally, implement a solid financial model and review it regularly to monitor the performance and profitability of your miniature golf course business. Stay proactive in adjusting pricing, promotions, and services to maximize your success.

With careful planning, research, and execution, acquiring a miniature golf course business can be a lucrative venture. Follow this checklist, and you'll be well on your way to becoming a successful player in the industry.

Conduct Market Research

Before purchasing or acquiring a miniature golf course business, it is crucial to conduct thorough market research to ensure its viability and potential for success. This step will help you understand the demand for miniature golf in your desired location and provide insights into the competition and target audience.

To begin, gather data on the local population, visitor demographics, and the overall demand for recreational activities in the area. This information will help you determine if there is a sufficient customer base to support your miniature golf business.

Next, analyze the competitive landscape by identifying existing miniature golf courses in the vicinity. Evaluate their offerings, pricing, customer reviews, and overall popularity. This analysis will help you identify any gaps in the market or opportunities to differentiate your business.

Tips for conducting market research:

• Utilize online resources and local databases to gather demographic and population data.
• Visit and observe existing miniature golf courses to assess their customer traffic and offerings.
• Interview potential customers to gauge their interest in miniature golf and their preferences for amenities and pricing.
• Analyze online reviews and feedback about existing miniature golf courses to identify areas for improvement and customer satisfaction.

Once you have gathered the necessary information, you can use it to evaluate the market potential and determine the feasibility of acquiring a miniature golf course business. This knowledge will also assist you in developing a strong business plan and making informed decisions throughout the acquisition process.

Identify Potential Locations

Identifying potential locations for your miniature golf course business is a crucial step in ensuring its success. Location plays a significant role in attracting customers and generating revenue. Here are some important considerations when looking for potential locations:

• Demographics: Research the local demographics to determine if the area has a sufficient population and target market for your miniature golf course. Consider factors such as age groups, family presence, and disposable income.
• Accessibility: Look for locations that are easily accessible to your target audience. Consider proximity to residential areas, schools, parks, or tourist attractions, as these can increase foot traffic and visibility.
• Competition: Evaluate the competition in the area. Determine if there are any existing miniature golf courses nearby and assess their offerings, pricing, and customer base. Consider finding a location that has limited direct competition.
• Size and Layout: Assess the available space and determine if it is suitable for building a miniature golf course. Consider the necessary space for the number of holes, landscaping, and other amenities you plan to offer.
• Visibility and Signage: Consider locations with good visibility from main roads or high foot traffic areas. The presence of signage opportunities can help attract customers and create brand awareness.
• Visit different potential locations to assess the surrounding area and gauge the level of interest from potential customers.
• Consider consulting with a real estate professional who specializes in commercial properties to help identify suitable locations.
• Research the local zoning and land use regulations to ensure the chosen location allows for a miniature golf course business.

By carefully identifying potential locations that align with your target market and business goals, you can increase the likelihood of a successful miniature golf course venture.

Evaluate The Financial Performance Of The Existing Business

When considering the purchase of a miniature golf course business, it is crucial to thoroughly evaluate its financial performance. This step is essential in determining whether the business is a sound investment and has the potential for profitability.

Start by requesting financial statements from the current owner or management. This includes income statements, balance sheets, and cash flow statements. These documents provide an overview of the business's revenue, expenses, assets, and liabilities.

Examine the revenue trends over the past few years to understand the profitability of the business. Look for any patterns or fluctuations in revenue, and assess whether the course has been able to maintain a steady stream of customers.

Next, analyze the cost structure of the business. Take into account expenses such as maintenance and repairs, utilities, insurance, labor costs, and marketing expenses. Compare these costs to the revenue generated to determine the profit margin .

Additionally, consider the pricing strategy of the course. Evaluate whether the current pricing aligns with the market and if it provides a competitive advantage. Consider factors such as the average ticket price, discounts offered, and any package deals or promotions.

It is also important to assess the debt and liabilities of the business. Look into any outstanding loans or debts that may affect the financial stability of the course. This information will help you determine the overall financial risk involved in acquiring the business.

Tips for Evaluating the Financial Performance:

• Compare the financial performance of the miniature golf course business to industry benchmarks to gauge its competitiveness.
• Consider consulting with a financial professional or accountant to thoroughly review the financial statements and provide expert insight.
• Take into account any potential growth opportunities that may increase the revenue and profitability of the business.
• Assess the impact of seasonality on the financial performance of the business, considering fluctuations in revenue during different months or seasons.

Secure Financing Or Funding

Acquiring a miniature golf course business requires significant capital investment. Therefore, it is crucial to secure adequate financing or funding to support the purchase. Here are some steps to consider:

• Assess your financial situation: Evaluate your personal finances and determine how much you can contribute towards the purchase. This self-assessment will help you determine the amount of money you need to borrow or seek from investors.
• Research financing options: Research and identify available financing options, such as bank loans, Small Business Administration (SBA) loans, or alternative lenders. Consider their eligibility criteria, interest rates, repayment terms, and any additional fees or requirements.
• Prepare a comprehensive business plan: A well-prepared business plan can help you present a compelling case to potential lenders or investors. Include detailed financial projections, market analysis, and information about the specific miniature golf course business you intend to acquire.
• Consider reaching out to local banks or credit unions that may have experience financing small businesses in your area.
• Explore whether there are any government grants or assistance programs available for entrepreneurs looking to acquire an existing business.
• Be prepared to provide collateral or personal guarantees to secure the financing, as lenders may require them to mitigate their risk.
• Approach lenders or investors: Contact potential lenders or investors and present your business plan and financial projections. Demonstrate your understanding of the miniature golf course industry, market opportunities, and potential profitability to increase your chances of securing financing. Be prepared to answer any questions or concerns they may have.
• Negotiate financing terms: Once you receive offers from lenders or investors, carefully review the terms, including interest rates, repayment schedules, and any additional conditions. Negotiate these terms to ensure they align with your financial goals and capabilities.
• Finalize financing arrangements: Once you have selected a financing option, work closely with the lender or investor to finalize the arrangements. Provide any necessary documentation, complete the required paperwork, and ensure you fully understand your obligations and responsibilities.

Securing financing or funding is a critical step in acquiring a miniature golf course business. Take the time to carefully assess your financial situation, research available options, and present a strong business plan to increase your chances of success.

Develop A Thorough Business Plan

Developing a thorough business plan is crucial when purchasing or acquiring a miniature golf course business. A well-crafted business plan will serve as a roadmap that outlines your goals, strategies, and financial projections.

Firstly, identify your target market by conducting market research to understand the demand and competition in your chosen location. This will help you tailor your offerings and pricing to attract and retain customers.

Next, define your business objectives and outline how you plan to achieve them. This includes setting revenue and profit targets, determining your marketing and advertising strategies, and identifying any unique selling points that will set your miniature golf course apart from competitors.

When developing the financial section of your business plan, be sure to include projected revenue and expenses based on realistic assumptions. This should also consider seasonality and any additional revenue streams, such as food and beverage sales or hosting events.

Additionally, outline your operational plan to highlight how the business will run efficiently. This should include details on staffing requirements, maintenance schedules, and potential partnerships, such as with local event planners or schools for field trips.

A thorough market analysis is crucial to understanding the competitive landscape and identifying potential risks and opportunities. This should include information on local demographics, customer preferences, and an assessment of the existing miniature golf course's performance if applicable.

Finally, include a comprehensive marketing strategy that outlines how you plan to attract and retain customers. This may include online advertising, social media marketing, partnerships with local businesses, or traditional advertising methods.

Tips for Developing a Thorough Business Plan:

• Research industry best practices and consider incorporating them into your plan.
• Seek guidance from industry experts or consult a business advisor to ensure your plan is comprehensive and aligned with industry standards.
• Regularly review and update your business plan as market conditions and business needs evolve.

Perform Due Diligence And Engage Professionals

Performing due diligence is a crucial step in acquiring a miniature golf course business. It involves thoroughly examining the financial, legal, and operational aspects of the business to ensure there are no hidden risks or liabilities. Engaging professionals such as accountants, lawyers, and business consultants can greatly assist in this process.

1. Financial Due Diligence: Hire an accountant or financial advisor to review the financial records of the miniature golf course business. This includes analyzing the income statements, balance sheets, and cash flow statements to assess the financial health and profitability of the business. They can also help identify any potential financial risks or irregularities.

2. Legal Due Diligence: Engage a lawyer specializing in business acquisitions to conduct a thorough legal due diligence process. This involves reviewing contracts, leases, permits, and licenses to ensure they are valid and transferable. The lawyer should also assess any potential legal liabilities or pending litigation that could affect the purchase of the business.

3. Operational Due Diligence: Collaborate with a business consultant or operations expert to evaluate the day-to-day operations of the miniature golf course. They can assess the efficiency of the current processes, staffing needs, and overall management structure. This will help you identify any areas for improvement or potential operational challenges.

Tips for Performing Due Diligence:

• Request access to all relevant financial and operational documents, including tax returns, sales reports, and maintenance records.
• Interview current employees and gather feedback on their experiences working at the business.
• Seek professional advice from experienced individuals who have previously acquired or operated a miniature golf course.
• Consider hiring a professional appraiser to assess the market value of the business.
• Ensure confidentiality agreements are in place to protect sensitive information during the due diligence process.

By performing due diligence and engaging professionals, you can obtain a comprehensive understanding of the miniature golf course business you are considering acquiring. This will help you make informed decisions and mitigate potential risks, ultimately increasing your chances of a successful purchase.

Negotiate And Finalize The Purchase Agreement

Once you have found a miniature golf course business that meets your criteria and you are interested in purchasing, it's time to negotiate and finalize the purchase agreement. This step is crucial in ensuring a smooth transition and obtaining a fair deal. Here are some important considerations:

• Engage an experienced attorney: Hiring a competent attorney who specializes in business acquisitions is essential. They will guide you through the negotiation process, help draft and review the purchase agreement, and ensure your rights and interests are protected.
• Thoroughly review the terms: Carefully examine all terms and conditions outlined in the purchase agreement. Pay attention to key elements such as the purchase price, payment terms, asset allocation, liabilities, and any contingencies or warranties included.
• Conduct due diligence: Before finalizing the agreement, conduct a thorough due diligence to verify the accuracy of the seller's financial statements, contracts, permits, and any other relevant information. This will help you identify any potential risks or issues that may impact the business's value.
• Negotiate fair terms: Negotiation is a crucial part of the process. Be prepared to discuss and propose amendments or adjustments to the purchase agreement based on your findings during due diligence. Communicate openly and constructively with the seller to reach an agreement that benefits both parties.
• Consider professional valuation: If you are unsure about the value of the business, it may be beneficial to hire a professional business valuator who can provide an objective assessment. This can help you negotiate a fair purchase price and understand the business's profit potential.
• Engage experts for advice: Throughout the negotiation process, seek advice from professionals such as accountants and tax advisors to ensure that you understand the financial and tax implications of the purchase agreement. Their expertise can help you make informed decisions and avoid potential pitfalls.
• Stay focused on your goals and priorities during negotiations, but also remain open to compromises that can lead to a mutually beneficial agreement.
• Document all agreements and changes in writing to ensure clarity and avoid misunderstandings.
• Be patient and diligent throughout the negotiation process. Rushing or skipping important steps could have long-term consequences.

By carefully negotiating and finalizing the purchase agreement, you can ensure that both parties are satisfied with the terms and set the foundation for a successful acquisition of a miniature golf course business.

Obtain Necessary Licenses And Permits

Obtaining the necessary licenses and permits is a crucial step in buying or acquiring a miniature golf course business. These legal requirements ensure that your business operates within the boundaries set by local and state regulations, enabling you to provide a safe and compliant environment for your customers.

1. Research and identify the specific licenses and permits: Begin by researching the licenses and permits that are required to operate a miniature golf course business in your chosen location. Contact the local municipality or governing body to get a comprehensive list of the necessary documentation. Requirements may vary based on your specific location, so it is essential to be diligent during this process.

2. Complete the required applications: Once you have identified the licenses and permits you need, fill out the necessary applications accurately and completely. Pay close attention to any specific requirements or supporting documents that must be included, as incomplete applications could lead to delays or denials.

3. Submit applications and pay fees: Submit your completed applications along with the appropriate fees to the designated authorities. Ensure that you meet any deadlines and follow any specific submission instructions outlined by the licensing or permitting agencies.

4. Allow sufficient time for processing: The processing time for licenses and permits can vary, so it is crucial to anticipate potential delays. Start the application process well in advance of your intended opening date to allow ample time for review and approval.

5. Arrange inspections, if required: Depending on the type of license or permit, inspections may be necessary to ensure that your miniature golf course business meets safety and operational standards. Coordinate any required inspections with the relevant authorities and address any recommended modifications or improvements promptly.

• Engage with a professional licensing consultant or attorney who specializes in the local laws and regulations related to operating a miniature golf course. Their expertise can ensure that you have a complete understanding of the necessary licenses and permits.
• Maintain accurate records of all licenses and permits obtained, including expiration dates and renewal requirements. Compliance with ongoing licensing obligations is essential to avoid penalties or disruptions to your business operations.
• Periodically review local regulations to stay informed about any updates or changes that may impact your business. Stay proactive and ensure your licenses and permits remain valid and up to date.

Implement The Financial Model And Review Regularly

Once you have acquired the miniature golf course business, it's important to implement the financial model you developed during the business planning phase.

Start by tracking all revenue and expenses accurately and consistently. This will allow you to monitor the financial health of the business and make informed decisions moving forward.

Regularly review your financial statements to assess the profitability and revenue streams of the business. Look for areas of improvement or potential risks and identify opportunities for growth .

• Pay close attention to the revenue generated from mini golf rounds, as well as additional income sources such as food and beverage sales or event hosting.
• Compare your actual financial performance to the projections outlined in your business plan. Analyze any discrepancies and adjust your strategies accordingly.
• Consider benchmarking against industry standards to determine the competitiveness and efficiency of your financial operations.
• Regularly review your pricing strategy to ensure it remains competitive and profitable.
• Revisit your marketing efforts and promotional activities to boost customer acquisition and retention.
• Engage with your customers to gather feedback and insights that can help refine your financial model and improve the overall customer experience.

By implementing the financial model and reviewing it regularly, you'll be able to make informed decisions to optimize the profitability and success of your miniature golf course business.

Acquiring a miniature golf course business requires careful planning and consideration. By following this checklist, you can navigate the process successfully and increase your chances of running a profitable and enjoyable business. Conduct market research to understand the demand and competition, identify potential locations that are easily accessible and attractive to customers, and evaluate the financial performance of the existing business. Secure financing or funding, develop a comprehensive business plan, and engage professionals for due diligence. Negotiate and finalize the purchase agreement, obtain necessary licenses and permits, and implement a strong financial model. Regularly review your financial performance and continue to seek opportunities for growth and revenue diversification. With the right strategy and dedication, running a miniature golf course business can be a rewarding venture.

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Mini Golf Course Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Sports Sector

Do you want to start a miniature golf company and need to write a plan? If YES, here is a sample mini golf business plan template & FREE feasibility report. Have you ever thought of owning a golf course but you can’t because of the massive investment involved?

If your answer is yes, then you should consider constructing a miniature golf course. Miniature golf courses have 18 marked holes that are numbered. Players must complete each hole in number order without skipping any hole.

Players use their putters to hit the golf ball from the tee area and straight into the hole. The objective is to make it into each hole in as few strokes as possible. The recommendation for an 18-hole miniature golf course is between 15,000 and 22,000 square feet for the playing surface. Interestingly, a site as small as 9,000 square feet can be accommodated.

A Sample Mini Golf Course Business Plan Template

1. industry overview.

Miniature golf, also known as minigolf, mini-putt, crazy golf, or putt-putt, is an offshoot of the sport of golf focusing solely on the putting aspect of the parent game. The aim of the game is to score the lowest number of points. It is played on courses consisting of a series of holes (usually a multiple of 9) similar to its parent, but characterized by their short length (usually within 10 yards from tee to cup).

The game uses artificial putting surfaces (such as carpet, artificial turf, or concrete). Miniature golf course is a niche idea in the golf courses and country clubs industry and the industry is basically engaged in operating golf courses and country clubs that have dining and recreational facilities et al.

These facilities typically provide food and beverage services, equipment rental services and golf instruction. Golf courses can be public, private, semiprivate or an extension of a private country club . Activities in this industry does not include businesses that engage in golf driving ranges , miniature golf courses and resorts and hotels that have on-site golf courses.

The industry is experiencing steady growth in the last five years due to steadily rising consumer expenditure on recreation and culture, and growing spectator sport participation.

Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years. Golf course green fees comprise the largest source of revenue for the industry, generating 33.9%. Green fees are fees paid by golfers who are not members of a country club but wish to play an individual round of golf.

According to data from the National Golf Foundation, golf participation rates have been falling for the past decade; some individuals find the “etiquette rules” (e.g. no cell phones, specific dress code) off-putting, while others find that the game takes too long to play.

As a result, the number of adults who played golf at least once in a year decreased by about 4.0 million in the five years to 2014 (latest public data available from the NGA). The Golf Courses & Country Clubs Industry is indeed a very large industry and pretty much thriving in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 10,793 licensed and registered golf course & country clubs facilities responsible for employing about 308,033 employees and the industry rakes in a whooping sum of $23 billion annually with an annual growth rate projected at 1.2 percent. It is important to state that there are no establishments with a lion share of the available market in this industry.

Starting a mini golf course facility business in the United States of America can be stressful; it requires enough cash to acquire land large enough to accommodate the mini golf course and country club facility and also cash to equip the facility to meet the standard expected by members.

2. Executive Summary

Frank Nelson™ Mini Golf Course & Country Club is a standard mini golf course and country club facility that will be located in a growing community in Montgomery – Alabama.

Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Montgomery have a facility to play golf, stay fit by exercising regularly and maintain healthy lifestyle. We have been able to secure a standard facility in a central location in Montgomery.

Frank Nelson™ Mini Golf Course & Country Club is going to become the number one family – focused miniature golf course and country club facility in the whole of Montgomery – Alabama and we will work hard to build our facility to match the needs of the average family in the community.

Our mini golf course and country club has enough parking space to accommodate the number of people (golf players and spectators) we will accommodate per time.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Montgomery community is the right place to build of mini golf course and country club. As a matter of fact, our major aim of starting Frank Nelson™ Mini Golf Course & Country Club is to encourage people to play golf and also to encourage families in the community to cultivate the habit of regularly exercising.

Our mini golf course is specifically designed to take care of standard miniature golf tournaments as approved by the World Minigolf Sport Federation (WMF), headquartered in Göteborg, Sweden, we have active childcare services for toddlers and we have membership packages that is highly discounted for families that enroll with us or groups who would want to make use of our golf course and country club for games, recreations and camping.

Frank Nelson™ Mini Golf Course & Country Club will be open 24 hours a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preferences.

This is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce. Frank Nelson™ Mini Golf Course & Country Club is a family owned business with support from the State of Alabama.

The business will be managed by Frank Nelson, he has over 15 years’ experience as a leading community golf coach in the United States of America working with top golfers who have gone ahead to win laurels in golf tourneys both nationally and internationally.

He is a proud member of SportAccord and the World Minigolf Sport Federation (WMF), headquartered in Göteborg, Sweden.

3. Our Products and Services

Frank Nelson™ Mini Golf Course & Country Club is in the golf courses and country clubs industry to provide standard miniature golf course for residents of Montgomery – Alabama which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our facility will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients;

• Operating miniature golf courses and country clubs
• Providing food and beverage services
• Providing golf equipment rental services
• Providing golf instruction services
• Memberships
• Golf course green use
• Food and beverages
• Other facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Frank Nelson™ Mini Golf Course & Country Club is to build a world – class miniature golf course that will be listed amongst the top 5 in the world.
• Our mission for establishing Frank Nelson™ Mini Golf Course & Country Club is to create a platform for golf lovers to play the game and to be accredited as a miniature golf course that organizes World and Continental Championships in Europe, Asia and the United States.

Our Business Structure

Frank Nelson™ Mini Golf Course & Country Club is in business to become the leading mini golf course facility in the whole of Montgomery – Alabama and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

Our business will not only be built only for the purpose of giving our members value for their money, but also to make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• President / Chief Executive Office – CEO

Mini Golf Course Manager

• Accountant / Cashier
• Marketing and Sales Officer
• Mini Golf Instructor (5)
• Training Assistants (10)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

President/Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out induction for new team members
• Responsible for managing the mini golf course
• Responsible for providing food and beverage services
• Handle golf equipment rental services
• Responsible for providing golf instruction services
• Manage membership and registration
• Manage mini golf course and country club green use
• Handle food and beverages
• Handle other relevant facility operation

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent Frank Nelson™ Mini Golf Course & Country Club in strategic meetings
• Help increase sales and growth for Frank Nelson™ Mini Golf Course & Country Club.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Frank Nelson™ Mini Golf Course & Country Club
• Serves as internal auditor for Frank Nelson™ Mini Golf Course & Country Club

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the mini golf course
• Clean up after customers and clean work area.
• Wash glassware and utensils after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the golf course manager.

6. SWOT Analysis

Frank Nelson™ Mini Golf Course & Country Club is in business to provide mini golf course for golf lovers in Ashville – Alabama and also help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there are competitions in the golf course and country clubs industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our mini golf course facility, we will not have to struggle before attract loyal clients. We hired the services of Dr. Tony Martins, a Business Consultant with bias in business structuring to help us conduct SWOT analysis for our organization and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Frank Nelson™ Mini Golf Course & Country Club, Montgomery – Alabama;

One of the obvious strengths that will definitely stand as a plus for Frank Nelson™ Mini Golf Course & Country Club is the fact that our facility is centrally located in a densely populated residential area in Montgomery – Alabama; our location is in fact one of our major strengths couple with the support from the State of Alabama.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our facility and lastly our membership package is one of the best that anybody living in Montgomery – Alabama can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing golf facilities and even government own sports and recreation facilities in Alabama when it comes to acquiring latest golf equipment and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest and densely populated areas in Ashville – Alabama and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Frank Nelson™ Mini Golf Course & Country Club are unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumer spending and lastly, the emergence of new competitors within the same location where our mini golf course facility is located.

7. MARKET ANALYSIS

• Market Trends

Both the Golf Course and Country Club industry and the Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encouraging people to participate in sports.

Going forward, many people who are part of the baby boomers generation are expected to sign up for health and fitness club memberships or make use of mini golf course and country club or sports and recreation facilities in their communities, as they become more health – conscious as they grow older.

However, patrons of mini golf courses are anticipated to increasingly pick up membership from less expensive centers as against expensive all – inclusive clubs.

The trend in the golf course and country clubs industry is such that if a mini golf course facility is well positioned in a place where people can easily access without much stress, there is the likelihood that such facility will enjoy high patronage.

Just like in other business ventures, the owner of mini golf course and country club facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also corporate organizations et al to make use of their facility. Some even go as far as organizing mini golf tourneys on a regular basis.

As a mini golf course grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.

Little wonder some facilities now have fresh juice and smoothie bar within their facility to encourage people towards healthy drinking. In order words, it is very important for mini golf course facilities to continue to improvise if they want to grow their business.

8. Our Target Market

The target market for mini golf facilities cuts across people of different walks of life. The fact that people register in mini golf facilities for various reasons makes marketing the business interesting. The target market can be categorized into three various groups. The first group are the people who are looking towards shedding weight and staying healthy.

The other group of people are those who are interested in playing golf or learning how to play golf for fun or to compete at a national or international level and the last group of people are those (schools and golf clubs) who don’t have the required golf course or sports facilities for their students and sports club and would need a standard facility for training.

These are the category of people that we intend marketing our mini golf course and country club facility to;

• Working Class Adults / Corporate Executives
• Sport Clubs and Golf lovers
• Community and Corporate organization
• Business People/Entrepreneurs
• Sports Men and Women
• College Students

Our competitive advantage

The golf course and country clubs industry is indeed a prolific and highly competitive industry. Clients will only enroll in your facility if they know that you can successfully help them learn how to play golf, achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

Frank Nelson™ Mini Golf Course & Country Club is centrally located in a densely populated residential area in Montgomery – Alabama; this is obviously going to give us an edge amongst our competitors. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our mini golf course facility.

So also, our membership package is one of the best that anybody living in Alabama can get; it is cheap and affordable. Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Frank Nelson™ Mini Golf Course & Country Club is established with the aim of maximizing profits in the Golf Course and Country Clubs industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Frank Nelson™ Mini Golf Course & Country Club will generate income by offering the following services;

• Operating mini golf courses and country clubs

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business because the statistics that will be provided will be on a short – term basis.

Experts say that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operation and then in subsequent years we will grow our membership. Below are the sales projection for Frank Nelson™ Mini Golf Course & Country Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same services as we do within 4.5 miles radius from our facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.

The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Frank Nelson™ Mini Golf Course & Country Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration continuous service improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our mini golf course so as to attract people to enroll and become members. Part of the marketing and sales strategies that we will adopt are;

• Open our mini golf course and country club facility with a big party.
• Advertise our mini golf course and country club facility on national dailies, local TV and radio stations
• Promote our mini golf course and country home facility online via our official website and all available social media platforms
• Introduce our mini golf course and country club facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Montgomery – Alabama
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Making our first impression count positively to those making use of our mini golf facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our mini golf course and country club facility
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Ashville – Alabama
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the hearts of our target market.

We are set to become the number one choice in the whole of Montgomery – Alabama which is why we have made provisions for effective publicity and advertisement of our golf course and country club facility. Below are the platforms we intend to leverage on to promote and advertise Frank Nelson™ Mini Golf Course & Country Club;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based golf tourneys or sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our Billboards in strategic locations all around Montgomery – Alabama.
• Distribute our fliers and handbills in target areas
• List Frank Nelson™ Mini Golf Course & Country Club on local directories / yellow pages
• Advertise our mini golf course and country club facility in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Basically, a mini golf course that is open 120 days a year, and charges $7.50 per round, with a maximum of 80 rounds per hour and has 25 percent capacity during the daytime and 50 percent at nighttime, generates an estimated annual revenue of $333,000.

With the above, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Montgomery – Alabama.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or sports club or schools.

• Payment Options

At Frank Nelson™ Mini Golf Course & Country Club, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no hitches.

13. Startup Expenditure (Budget)

These are the key areas where you are expected to spend your startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of the mini golf course in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring a business consultant including writing a business plan – $2,500.
• The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for renting or leasing a facility that will be converted into the mini golf course and country club and that can accommodate the number of customers per time (Re – construction of the facility inclusive) will cost – $300,000.
• Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500) and phone and utility deposits ($2,800).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $80,000
• The cost for start-up inventory (stocking with a wide range of drinks and food) – $15,000
• The cost for the purchase of storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• The cost for serving area equipment (plates, ash trays, glasses, flatware) – $3,000
• The cost for store equipment (cash register, security, ventilation, signage) – $4,750
• The cost of purchase and installation of CCTVs: $2,000
• Equipping the arcade game lounge (different sizes and types of game machines, Flat Screen TVs, sound system, DVD players, Satellite dish and decoder, furniture (table, stools and sofas), telephones, filing cabinets) will cost – $80,000
• The cost of launching a website: $600
• The cost for our opening party: $3,000
• Miscellaneous: $2,000

From the rough estimate as listed above, you would need a minimum of five hundred and ninety – eight thousand nine hundred USD ($598,900) to establish a medium – scale but standard and well – equipped mini golf facility in Montgomery – Alabama.

Generating Funds/Startup Capital for Frank Nelson™ Mini Golf Course & Country Club

Frank Nelson™ Mini Golf Course & Country Club is owned and managed by Frank Nelson and family. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Frank Nelson™ Mini Golf Course & Country Club is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over in our mini golf facility is to equip our facility with state of the art gym and fitness equipment et al.

Frank Nelson™ Mini Golf Course & Country Club will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed golf, game machines and accessories, gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
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