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Internet Cafe Business Plan Template

Written by Dave Lavinsky

Internet Cafe Business Plan

You’ve come to the right place to create your Internet Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Internet Cafe businesses.

Below is a template to help you create each section of your Internet Cafe business plan.

Executive Summary

Business overview.

Internet Coffee Cafe is a startup internet cafe company located in Tulsa, Oklahoma. The company is founded by Kurt Stands, who has experience managing internet cafes. Now, with the expertise of knowledge and business acumen, he has determined he can confidently start and effectively grow a successful internet cafe company. Kurt believes his experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of internet installation and maintenance practices will provide everything needed for long-term growth and profitability.

Internet Coffee Cafe will provide a comprehensive array of products and services for a wide variety of clients. Internet Coffee Cafe will be the one-stop internet shop, providing services and products for each customer, while supporting the strategic goals of the company. Internet Coffee Cafe will be the ultimate choice in Tulsa for customers, as the Internet Coffee Cafe ensures that not only will high-speed internet be on the menu, but a variety of beverages and light meals will be offered, as well.

Product Offering

The following are the products and services that the Internet Coffee Cafe will provide:

  • High-speed reliable internet services
  • Comfortable environment for customers
  • Social video games for groups
  • High top pub-style tables and comfortable stools
  • Casual and fully-cushioned sofa, chairs and low tables
  • Multiple varieties of cabled internet choices.
  • Electrical outlets at each work area
  • Resource library with current periodicals
  • Discounts for return customers
  • Online reservation system to secure an internet line
  • “Meet & Greet” customer parties
  • Computer and iPad accessories, earbuds, cases and internet-related products for sale

Customer Focus

Internet Coffee Cafe will target all individuals in Tulsa, Oklahoma. They will target individuals who need internet service, such as students, apartment renters, and those in outlying areas of Tulsa, such as on ranches and farms. They will target online social game circles of two or more people. They will target schools and new businesses. They will target those who enjoy a cafe atmosphere while working. They will target individuals seeking a light meal or beverage in a midtown location.

Management Team

The Internet Coffee Cafe will be owned and operated by Kurt Stands. He recruited his former associate, Steve Thoresen, to take the role of manager of the internet cafe. He also recruited his former executive assistant, Carla Manson, to be the back-office operations assistant.

Kurt Stands is a graduate of the University of Oklahoma with a bachelor’s degree in marketing. He has 5 years of experience as a staff member in his first internet cafe position and 5 years of experience in a different internet cafe as the cafe manager. He’s earned a reputation among his customers as being reliable, helpful, and always willing to go the extra mile. Because of this, several customers have already committed to follow him to the new Internet Coffee Cafe.

Steve Thoresen will assume the role of manager of the Internet Coffee Cafe, where he will handle customer requests, assist with internet connections and oversee the food and beverage area of service. Providing an outstanding customer experience will be his main task. Steve has over 6 years of experience as an internet cafe manager and customers frequently compliment the service provided. Steve’s friendly personality and commitment to excellence will serve the Internet Coffee Cafe very well.

Carla Manson, a former work associate with Kurt Stands, will take on the position of back-office operations assistant. This will include overseeing the online social game venues for groups of two or more users, inventory of food, beverage ingredients, kitchen tools and equipment, and all supplies related to the cafe. Her role will also include operation of the internet service, computer systems, and related software and hardware.

Success Factors

Internet Coffee Cafe will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly-qualified team of Internet Coffee Cafe
  • Online social games for groups
  • Cafe serving light meals, beverages and snacks
  • Online reservation system
  • Internet Coffee Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Internet Coffee Cafe is seeking $200,000 in debt financing to launch its internet cafe. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Internet Coffee Cafe.

Internet Coffee Cafe Pro Forma Projections

Company Overview

Who is internet coffee cafe.

Internet Coffee Cafe is a newly established, full-service internet cafe in Tulsa, Oklahoma. Internet Coffee Cafe will be the most reliable, cost-effective, and enjoyable choice for any individual who requires internet service in the city and the surrounding communities. Internet Coffee Cafe will provide a comprehensive menu of internet access, in addition to a comfortable environment and an online social game venue. In addition, a cafe that serves light meals, snacks and beverages will be on site. Their full-service approach includes a relaxing and enjoyable environment offering internet service.

  Kurt Stands will oversee Steve Thoresen and Carla Manson in their managerial capacity roles. In addition, he will hire the wait staff for the cafe and other personnel who will assist within the cafe. The team of professionals are highly qualified and experienced in operating internet cafes and the environments that make the experiences highly pleasurable. Internet Coffee Cafe removes all headaches and issues of finding and using the internet, and the cafe will ensure all customers are taken care of expeditiously while delivering the best customer service.

Internet Coffee Cafe History

Internet Coffee Cafe is owned and operated by Kurt Stands, who has an extensive degree of experience in managing internet cafes. He holds a marketing degree from the University of Oklahoma and he has successfully managed internet cafes with online social games and food service in various locales. Kurt’s tenure as a manager has given him the skills and technological knowledge to venture out on his own, starting his own company. He has gained the trust and commitment of several former customers, who are now eagerly awaiting the opening of the Internet Coffee Cafe.

Since incorporation, Internet Coffee Cafe has achieved the following milestones:

  • Registered Internet Coffee Cafe, LLC to transact business in the state of Oklahoma.
  • Has a contract in place for a 10,000 square foot office at one of the midtown buildings
  • Reached out to numerous contacts to include Internet Coffee Cafe as their “home base”.
  • Began recruiting a staff of cafe team members to work at Internet Coffee Cafe

Internet Coffee Cafe Services

The following will be the services Internet Coffee Cafe will provide:

  • Social online game parties for two or more

Industry Analysis

The internet cafe industry is expected to grow over the next five years to over $22 billion. The growth will be driven by online gamers who enjoy the social aspect of gaming together and the competition the games bring. The growth will additionally be driven by the number of consumers who enjoy working out of their own home environment while remote from the office. The growth will also be driven by technology and innovation, as new processes will result and new applications of the internet will be discovered. Growth will be driven by consumers who work in the central portion of the city and will appreciate a midtown cafe that caters to luncheon guests, serving light meals that allow the consumer to briefly take a break and return to the workplace.

Costs will likely be reduced as additional online games and educational uses for high-end computers and high speed internet are innovated using technology and software. With the growing audience and differentiation of the products offered, costs are gradually reduced.

Customer Analysis

Demographic profile of target market, customer segmentation.

Internet Coffee Cafe will primarily target the following customer profiles:

  • Individuals who do not have internet services in their own residence
  • Online game players who play within social circles
  • Schools and private learning centers
  • Individuals seeking a warm cafe environment
  • Individuals seeking a light meal in the midtown area

Competitive Analysis

Direct and indirect competitors.

Internet Coffee Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Goofy’s Gamer Cafe

Goofy’s Gamer Cafe hosts online social games for interactive play. The company is owned and operated by Chad Edwards, a former manager of an internet cafe for seven years. He offered premium customer experience while learning to handle operations, back-office inventory, customer relationships and other strategic aspects of the industry. The company is housed in Tulsa, Oklahoma and caters to those who enjoy competitive online ranching and cowboy video games.

Goofy’s Gamer Cafe caters to a young demographic, ages 15 to 30, and offers beverages and snacks as an additional avenue to gain revenue. The staff consists of a manager, Chad Edwards, three staff hostesses and three beverage and snack servers. The company logo is, “Satisfaction Equals Sales,” which indicates that by keeping their customers satisfied, the customers will purchase additional game play and products.

Tulsa Internet Business Cafe

The Tulsa Internet Business Cafe, located within a few blocks of the Tulsa courthouse and judicial system departments, caters to professionals and business users, such as attorneys and lawmakers. The Tulsa Internet Business Cafe has developed a very high-speed internet service that outshines any government-provided internet connection; therefore, the Tulsa Internet Business Cafe is often packed with professionals who are stretched for time. The Tulsa Internet Business Cafe is owned by Jack Adams who is the previous owner of an internet cafe in a suburb of Tulsa. He sold that internet cafe and brought his concept to the inner core of business areas in Tulsa, where he has provided customers with excellent internet connections and service for over five years. In addition, his business offers document printing, scanning, and small conference rooms.

Mid-City Internet Cafe

The Mid-City Internet Cafe was started by Tracy Harrington in 2019 to meet the needs of small businesses. She innovated the combination of a traditional internet cafe with co-working spaces, which allows patrons to work together as needed, or individually, if preferred. Offering comfortable furnishings and a quiet and serene environment, the Mid-City Internet Cafe includes high-speed internet and other professional amenities in one distinctive workspace. Included are printers, coffee makers, food vending machines in a kitchenette, and desk items such as pens, pencils, and staplers.

The Mid-City Internet Cafe is most popular with freelance professionals who are in downtown Tulsa and need a workspace for a morning or afternoon. Entrepreneurs and remote workers often visit the Mid-City Internet Cafe, as well, due to the quiet and serene atmosphere.

Competitive Advantage

Internet Coffee Cafe will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly-qualified team at the Internet Coffee Cafe

Marketing Plan

Brand & value proposition.

Internet Coffee Cafe will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees that is able to provide a comprehensive set of services and products designed to fit with the internet usage needs of each customer.
  • Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Internet Coffee Cafe is as follows:

Word of Mouth/Referrals

The staff of the Internet Coffee Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients. The contacts and clients will follow them to the new company and help spread the word of Internet Coffee Cafe.

Professional Associations and Networking

Kurt Stands and Steve Thoreson will join the professional associations within Tulsa that will help drive business to the company. In addition, they will offer to take on official roles within those associations to further the name of the Internet Coffee Cafe. They will both network within the national trade groups and during trade shows.

Print Advertising

Print advertising will be focused on individuals who may not currently have high-speed internet in their homes or workplaces. Direct mail pieces will announce the opening of the company and offer discounts to “try out” the Internet Coffee Cafe.

Website/SEO Marketing

The Internet Coffee Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that are offered. In addition, online reservations can be made for a single workspace or an online game group of two or more individuals. The website will also list their contact information and meals and snacks for sale. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Internet cafe” or “Online gamers near me,” Internet Coffee Cafe will be listed at the top of the search results.

The pricing of Internet Coffee Cafe will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Internet Coffee Cafe. Operation Functions:

  • Kurt Stands will be the owner and president of the company. He will oversee all staff and manage client relations. Kurt has spent the past year recruiting the following staff:
  • Steve Thoreson will become the business manager who will conduct the office administration, client files, and accounts payable.
  • Carla Manson will assume the role of back office operations assistant and oversee inventory, product control, internet connectivity and other areas of note.


Internet Coffee Cafe will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease office space
  • 5/15/202X – Finalize personnel and staff employment contracts for the Internet Coffee Cafe
  • 6/1/202X – Finalize contracts for Internet Coffee Cafe vendors
  • 6/15/202X – Begin networking at industry events
  • 6/22/202X – Begin moving into Internet Coffee Cafe
  • 7/1/202X – Internet Coffee Cafe opens its doors for business

Carla Manson, a former work associate with Kurt Stands, will take on the position of back office operations assistant. This will include overseeing the online social game venues for groups of two or more users, inventory of food, beverage ingredients, kitchen tools and equipment, and all supplies related to the cafe. Her role will also include operation of the internet service, computer systems, and related software and hardware.

Financial Plan

Key revenue & costs.

The revenue drivers for Internet Coffee Cafe are the fees they will charge to customers for their services. .

The cost drivers will be the overhead costs required in order to staff Internet Coffee Cafe. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Internet Coffee Cafe is seeking $200,000 in debt financing to launch its internet cafe. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Customers Per Month: 350
  • Average Revenue per Month: $16,500
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, internet cafe business plan faqs, what is an internet cafe business plan.

An internet cafe business plan is a plan to start and/or grow your internet cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Internet Cafe business plan using our Internet Cafe Business Plan Template here .

What are the Main Types of Internet Cafe Businesses?

There are a number of different kinds of internet cafe businesses, some examples include: Internet kiosks, Cyber cafe, Gaming cafe, and Commercial cafe.

How Do You Get Funding for Your Internet Cafe Business Plan?

Internet Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Internet Cafe Business?

Starting an internet cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop An Internet Cafe Business Plan - The first step in starting a business is to create a detailed internet cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your internet cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your internet cafe business is in compliance with local laws. 3. Register Your Internet Cafe Business - Once you have chosen a legal structure, the next step is to register your internet cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your internet cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Internet Cafe Equipment & Supplies - In order to start your internet cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your internet cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.


Home » Sample Business Plans » Technology

How to Write an Internet Café Business Plan [Sample Template]

Are you about starting an internet cafe ? If YES, here is a complete sample internet cafe business plan template & feasibility report you can use for FREE . Since the advent of the internet, a lot of other big things have happened to information technology. You too can begin to look at ways to tap into the vast opportunity that exists in this industry. One of the hurdles that is readily needed to be scaled when you are looking to start an internet cafe business is research.

To a very large extent, you will need to carry out some extensive research. This is so that you know what is required of you in the venture that you plan to embark on. Yet another thing that you will need to look at is the business plan aspect. Here below is a sample internet café business plan;

A Sample Internet Café Business Plan Template

1. industry overview.

The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place which provides Internet access to the public, usually for a fee.

Most internet cafés usually provide snacks and drinks, hence the café in the name. In an internet café, the fee for using a computer that is connected to an internet facility is usually charged as a time-based rate. The internet café or cyber cafe phenomenon in the united states was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network.

Gregori designed, built and installed 25 coin operated computer terminals in coffeehouses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail.

But the first public, commercial American Internet café was conceived and launched by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was named The High Tech Cafe. After then, three other internet cafés subsequently opened in the East Village neighborhood of New York City: Internet Cafe opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich.

So also in 1996, the Internet café Surf City opened in downtown Anchorage, Alaska. The Internet Café / Cyber Cafe industry is indeed a large industry and there is hardly any airport (international) that you won’t find an internet café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.

Though for some players in this industry would prefer to build their call centers in places where they can maximize profits; countries like India, China and The Philippines readily comes to mind

One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.

So all you need to do if you want to maximize your internet café business is to strategically position the business and you will be amazed at the rate people troop to your internet café, not only those that want to browse the internet, but also those who may just want to hang out with friends over a cup of coffee and snacks.

2. Executive Summary

Planet One Cyber Café®, LLC is a one stop, standard and licensed internet café and coffee shop that is fully equipped with the latest technology in the cyber café industry. Our cyber café will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned in a location with the right demographic compositions of people who are regular users of public cyber café.

Planet One Cyber Café®, LLC will operate as a standard cyber café where clients are expected to surf the internet at the speed of light, make internet phone calls, conduct teleconference, and scan and send documents online. We also engage in the sale of snacks and coffee, operating a full fledge business center and the sale of data bundle and call cards for various telecommunication providers.

Our business goal is to work towards becoming one of the leading cyber café brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class internet café from the scratch requires huge capital base especially for the purchase of world – class and up – to date internet equipment (server, and computers) and software applications et al, which is why we have perfect plans for steady flow of cash.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week cyber café with a well – planned shift system.

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Planet One Cyber Café®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Planet One Cyber Café®, LLC is owned by Garry Boston and his wife Geraldine Boston. Geraldine Boston is a certified cyber café administrator; she has over 15 years of experience in the internet café / cyber cafe industry. Her husband Garry Boston will be the administrative head of the business. He has an MBA from University of California and he has occupied senior managerial roles before joining his wife to start Planet One Cyber Café®, LLC.

3. Our Products and Services

Planet One Cyber Café®, LLC is going to offer varieties of services within the scope of the internet café / cyber café industry in the United States of America. Our intention of starting our internet café in Inglewood – Los Angele is to make profits from the internet café / cyber café industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offering are listed below;

  • Providing fast and secured internet browsing services
  • Providing cheap and secured international internet calls
  • Providing fast and secured teleconference services
  • Providing document scanning and photocopy services
  • Sale of soft drinks, coffee and snacks
  • Sale of call cards, and internet bundles from various telecom service providers
  • Providing related internet café advisory and consultancy services

4. Our Mission and Vision Statement

  • Our vision is to become the number one public cyber cafe in the whole of Los Angeles, California within the first five years of starting the business.
  • Our mission is to build a world class and well equipped public cyber café brand that will become the preferred choice for a wide range of client ranging from individual client to corporate organizations in the Los Angeles – California.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Planet One Cyber Café®, LLC will build a solid business structure that can support the growth of our internet café business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading cyber café brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Planet One Cyber Café®, LLC;

  • Chief Executive Officer

Cyber Café Manager / Cyber Café Supervisor

Admin and HR Manager

  • Marketing and Sales Executive
  • Customer Care Officer / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily running of the cyber café, including sourcing equipment, effective resource planning and implementing cyber café strategies and operations;
  • Carries out needs assessments, performance reviews and cost/benefit analyses;
  • Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
  • Ensures all relevant communications, records and data are updated and recorded;
  • Advises clients on products and services available;
  • Liaises with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
  • Maintains up-to-date knowledge of industry developments and involvement in networks;
  • Coordinates staff recruitment, including writing vacancy advertisements and liaising with HR staff;
  • Reviews the performance of staff, identifying training needs and planning training sessions;
  • Records statistics, user rates and the performance levels of the cyber café and preparing reports;
  • Handles the most complex customer complaints or enquiries;
  • Responsible for organizing staffing, including shift patterns and the number of staff required to meet demand;
  • Responsible for coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
  • Responsible for forecasting and analyzing data against budget figures on a weekly and/or monthly basis.

Information Technologist

  • Manages the organization website and serve room
  • Responsible for continuous update of our online security platform
  • Ensures that our payment platform is secured 24 / 7
  • Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
  • Manages logistics, Web servers and POS (point of sale) systems
  • Responsible for continuous upgrade and maintenance of IT systems
  • Responsible for generating tickets for the cyber café
  • Handles any other technological and IT related duties.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitates and coordinates strategic sessions.
  • Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
  • Oversees the smooth running of the daily office activities.

Marketing and Sales Executive (Business Developer)

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Help to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executives / Front Desk Officer

  • Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

We very much know the importance of knowing the areas we are good at and the areas that we struggle with.  That is the reason why Planet One Cyber Café®, LLC employed the services of a core professional in the area of cyber café consulting and business structuring to assist the organization in building a standard cyber café that can favorably compete with other leading cyber café brands in the United States of America and the world at large.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Planet One Cyber Café®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Planet One Cyber Café®, LLC;

Our core strength lies in our service offerings, the power of our team and the state of the art cyber café equipment and software applications that we have – fast, secured and reliable internet. We have a team that can go all the way to give our clients value for their money.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our cyber café for business.

As a new cyber café in Los Angeles, it might take some time for our organization to break into the market and attract some well – established corporate clients; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.

  • Opportunities:

The opportunities in the cyber café / internet café industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.

The truth is that with the advancement of technology and cheaper internet data bundles, it is now easier for organizations to conduct their teleconference from their office and for individuals to purchase internet bundle and browse on their mobile gadgets (smart phones, tablets and pads).

So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new cyber café in same location where our target market exist and who may want to adopt same Business model like us.


  • Market Trends

It is known fact that cyber cafés are a natural evolution of the traditional café. As a matter of fact, cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information.

As Internet access is in increasing in demand, many pubs, bars and cafés have terminals, so the distinction between the cyber café and the traditional café is eroded. For instance, in some, countries in Europe, the number of pure cyber cafés is decreasing since more and more normal cafés offer the same services.

However, there are European countries where the total number of publicly accessible terminals is also decreasing. Germany is one good example of such countries where publicly accessible terminal is on the decrease. The reason for this trend is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of wireless internet hotspots.

Lastly, while most cyber cafés are privately own businesses, many have been set up to Help Bridge the ‘digital divide’, providing computer access and training to those without home access. For example, the uk government has supported the setting up of 6000 telecentres.

8. Our Target Market

One of the things that make businesses breakeven is the number of clients that command per time. This is one of the reasons why we will leave no stone unturned in seeing that we get the right words out there to people about what we are doing.

The target market for the cyber café / internet industry is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our services.

We have conducted our market research and survey and we will ensure that our cyber café attracts the kind of clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

  • Corporate organizations (basically for teleconference and similar web meetings)
  • All adults in the locations where our internet café is located
  • Students who would need internet facility to fill forms online and to make photocopies and scan documents
  • Job applicants who would need to fill online applications and to forward their CVs and documents
  • All coffee lovers in Inglewood – Los Angeles, California
  • All online gamers in Inglewood – Los Angeles, California
  • People with smart phones, tabs and pads who would want to purchase internet bundles and call cards.

Our Competitive Advantage

We are mindful of the fact that there will always be stiff competition in the cyber café / internet café industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Planet One Cyber Café®, LLC might be a new entrant into the cyber café / internet café industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class cyber café with the latest equipment and software applications  in the industry. We are well – positioned in Inglewood Los Angeles – California.

Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers per time in our cyber café.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups cyber café businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.


  • Sources of Income

It is the duty of anyone going into business to identify how he/she intends to generate startup funds. It is for this reason that  Planet One Cyber Café®, LLC is established with the aim of maximizing profits in the internet café / cyber café industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Planet One Cyber Café®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain when it comes to cyber café services; it is always cheaper and reliable for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any cyber café that is well – equipped and well positioned will always attract corporate clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Inglewood – Los Angeles, California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Inglewood to the whole of Los Angeles – California.

We have been able to critically examine the cyber café market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start – ups in the United States;

  • First Fiscal Year-: $75,000
  • Second Fiscal Year-: $150,000
  • Third Fiscal Year-: $350,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same internet café services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We will work really hard to see that we attract the type of sales and leads that will make us break even at all times. Cyber café business is not a business that you have to go out there to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to patronize of cyber café and coffee bar.

Our sales and marketing team will be recruited based on their vast experience in the cyber café / internet café industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place; we want to build a standard and well equipped cyber café that will leverage on word of mouth advertisement from satisfied clients.

Our business goal is to build our cyber café business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Inglewood, Los Angeles, but throughout California as well.

Planet One Cyber Café®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our cyber café by sending introductory letters alongside our brochure to, residence, organizations and key stake holders in Los Angeles and other parts of the U.S.
  • Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local internet café relevant expos, seminars, and fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver top notch services (for teleconference and web meetings)
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the cyber café / internet café industry by storm which is why we have made provisions for effective publicity and advertisement of our cyber café.

Below are the platforms we intend to leverage on to promote and advertise Planet One Cyber Café®, LLC;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant TV shows and radio programs
  • Maximize our official website to promote our business
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
  • Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
  • Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations, schools, Non – Profits Organizations and start – ups by calling them up and informing them of Planet One Cyber Café®, LLC and the services we offer
  • Advertise our cyber café business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars / buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

We do not want to overprice ours services, and that is why we will go around and sample the price system of other businesses like our internet cafe business. The nature of internet café services makes it easier for operators in this industry to charge her clients fees based on the number of hours / time spent; usually this fee is charged based on the discretion of the cyber café.

At Planet One Cyber Café®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help them organize teleconference or web meetings / webcast et.

  • Payment Options

At Planet One Cyber Café®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a cyber café business; it might differ in other countries due to the value of their money.

The bulk of the money that is expected to be spent when setting up a cyber café is in the purchase of equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Cosmos Call Center Agency, LLC in the United of America;

  • The Total Fee for incorporating the Business in Los Angeles, California – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility with enough space for standard cyber café in a business district 6 months (Re – Construction of the facility inclusive) – $120,000.
  • The Cost for equipping the cyber café (telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX),printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $70,000
  • The Cost of Launching our official Website – $600
  • Budget for paying  at least 3 employees for 3 months and utility bills – $80,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $1,000

Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard call center in the United States of America.

Generating Funding / Startup Planet One Cyber Café®, LLC

Planet One Cyber Café®, LLC is going to start as a family business that will be solely owned and managed by Garry Boston and his wife Geraldine Boston. Both of them will be the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Planet One Cyber Café®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our cyber café facility with state of the equipment, technology and software applications.

Planet One Cyber Café®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Renting of Office cum Call Facility: Completed
  • Setting Up Of The Cyber Café Facility: In Progress
  • Intellectual Property Protection and Trademark: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed call center equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: In Progress

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Internet Cafe Business Plan Template

Written by Dave Lavinsky

internet cafe business plan

Internet Cafe Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet cafe companies.

If you’re unfamiliar with creating an internet cafe business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet cafe business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your internet cafe business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an internet cafe business or grow your existing internet cafe company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet cafe business to improve your chances of success. Your internet cafe business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Cafe Businesses

With regards to funding, the main sources of funding for an internet cafe business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet cafe companies.

Finish Your Business Plan Today!

How to write a business plan for an internet cafe business.

If you want to start an internet cafe business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet cafe business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet cafe business you are running and the status. For example, are you a startup, do you have an internet cafe business that you would like to grow, or are you operating a chain of internet cafe businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the internet cafe industry.
  • Discuss the type of internet cafe business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet cafe business you are operating.

For example, you might specialize in one of the following types of internet cafe businesses:

  • Internet kiosks : In this type of internet cafe business, small kiosks are built and positioned to be temporary internet cafes, as customers who visit the kiosks search the internet for directions, locations and other information.
  • Cyber cafe: A cyber cafe is similar to an internet cafe, although the usage of the internet may be mixed with gaming and internet searches.
  • Gaming cafe: Popular with teens, a gaming cafe offers computers and gaming accessories connected to very high bandwidth, which allows for specialized gaming.
  • Commercial cafe: These internet cafes exist to serve commercial establishments with a need for high bandwidth and dedicated spaces.

In addition to explaining the type of internet cafe business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of commercial contracts on file, or reaching X number of return gamers served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet cafe industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet cafe business plan:

  • How big is the internet cafe industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your internet cafe business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, gamer groups, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet cafe business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet cafe businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes private homes with high bandwidth internet services, video game lounges, and gaming casinos. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of internet cafe business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for multiple rounds of gaming play?
  • Will you offer internet services that your competition doesn’t?
  • Will you provide snacks and other amenities?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet cafe company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an internet cafe that serves light snacks and meals, along with a gaming lounge area?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet cafe company. Document where your company is situated and mention how the site will impact your success. For example, is your internet cafe business located in a busy retail district, a neighborhood strip mall, or a standalone building near a college? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet cafe marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise on radio stations and/or gaming magazines
  • Reach out to websites
  • Distribute flyers to card collector and game stores
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet cafe business, including setting up game play for groups, planning and providing internet sessions, billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming session, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet cafe business to a new city.

Management Team

To demonstrate your internet cafe business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet cafe businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet cafe business or successfully running a card and game store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 30 internet customers per day, and/or offer group gaming sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet cafe business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet cafe business:

  • Cost of equipment and accessories
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, internet bandwidth, office supplies

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your multi-year contract for internet services or your location lease.

Writing a business plan for your internet cafe business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the internet cafe industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet cafe business.

Internet Cafe Business Plan FAQs

What is the easiest way to complete my internet cafe business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet cafe business plan.

How Do You Start an Internet Cafe Business?

Starting an Internet Cafe business is easy with these 14 steps:

  • Choose the Name for Your Internet Cafe Business
  • Create Your Internet Cafe Business Plan
  • Choose the Legal Structure for Your Internet Cafe Business
  • Secure Startup Funding for Your Internet Cafe Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Internet Cafe Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Internet Cafe Business
  • Buy or Lease the Right Internet Cafe Business Equipment
  • Develop Your Internet Cafe Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Internet Cafe Business
  • Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan services can give you a winning business plan.

Other Helpful Business Plan Articles & Templates

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Internet Cafe Business Plan

Every business starts with research and planning. The main purpose for writing a business plan is to get aware of those things that you might not have known or thought of yet. Depending on your case, you might be interested in devising a gaming lounge business plan or an esports arena business plan. As these are very close to the concept of Internet cafe we offer to use this as a template, expanding it with additional points where necessary. Besides, in this article you will find many useful information to assist you on the way.

Executive summary

Starting an internet cafe business can be a challenging task, especially if you lack entrepreneuring experience. However, devising a business plan will greatly facilitate you along the way. First of all, it will help you to gather many important information and facts, come up with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this business, and even think about its future development. When getting down to work, the first questions coming to your mind might be whether it is a profitable business, how much does it cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article probably won’t furnish you with a full answer, rather it will give you a general description of internet cafe business, while adding more questions for you to consider.

Internet cafe business overview

An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of providing the public with a PC along with access to the Internet for a charge has been in expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and had only two 16-bit-computers connected to the online system of networks. Today internet cafes can be found all around the globe, while their purpose has evolved from basic webmail and instant messaging to multiplayer gaming. Since modern games often require modern computers and expensive gadgets more and more gamers prefer shared-access models over personal ownership.

Depending on location, target audience, and social agenda of the proprietors, cybercafés come in a wide range of formats and can be quite a profitable business. Internet cafes also appear as gaming lounges, cybersports arenas, or PC bangs – equipped with VR headsets, gaming consoles like Xbox and Playstation, and broadcasting esports tournaments on a big screen.

The majority of the entrepreneurs, engaged in this field are men of 22 – 50 years old, who understand computers at the level between the advanced user and system admin. Most of them also enjoy playing online games, keep abreast of new developments in the realm of computers and gaming equipment, be up to date with the latest developments in the cyber industry, follow the news about gaming teams and tournaments. As a rule, these people don’t have a wage job. Their work is focused on Internet cafes, gaming lounge business, bets, and sometimes other related businesses. Usually, these people start with a small budget and gradually increase their income.Those who managed to properly organize their business and make a profit, begin to open a chain of Internet cafes, some sell franchises.

On rare occasions, there are businessmen, possessing entrepreneurial experience from other projects, with a million-turnover, who open Internet cafe out of curiosity and desire to try something new. In this case, they invest a lot of money at once. Often, these business owners are interested in holding tournaments in specially equipped cyber arenas.

There are also those who don’t know anything about this kind of business, rather they’ve been told that opening an Internet cafe business is a way to make money easily and fast.

No matter which group you belong to if you are considering launching an Internet (cyber) cafe you will need to devise a business plan. Hereby we introduce an example of an internet cafe business plan, which can be modified according to your geographies and goals.

esports gamer plays games at cyber arena

Pros & Cons of starting an Internet Cafe

Before establishing a business it is always useful to make up a list of advantages and disadvantages. We have gathered some of them, which are relevant for an Internet cafe business, yet keep in mind, that it might look different in each case, depending on the particular market and the entrepreneurial experience of yours.

  • Business works 24/7. In practice this means that as an entrepreneur you have to be constantly in touch to solve problems that may arise (e.g., violation of the rules by clients, various unforeseeable situations etc.) At least in the beginning you need to be fully involved in order to understand the specifics of the business, the target audience, identify weak spots etc. It is also necessary to be aware of the latest innovations in the field of gaming and esports.
  • It is difficult to scale the business.  Internet cafe business has its limits. Once a company is launched, pays back and starts to bring net profit, there are just a couple of options to scale: either to sell franchises or open a network of Internet cafes. You can establish a business and get a stable income, yet it will always remain at the same level.
  • Regular update/replacement of equipment.  Each product has its life cycle. Since computers in Internet cafes are used constantly, their wear and tear happens way faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is necessary to completely replace the equipment every 2-4 years. First of all, because of its wear and secondly, due to outdated parameters. Every year new games are released, increasing the requirements to the computer components – processor, video card, memory etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes. Thus, if you do not update the equipment, you risk to lose part of the target audience.
  • Low budget needed for start.  Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income.
  • Payback after 12 months (average).  Cyber cafe business, you can quickly setup and configure all the processes, provided you thought everything through and made preliminary calculations. The payback of such a business can take from 9 to 14 months. Then you get a net income and can plan to expand. Of course, everything depends on your particular case, and if you add a bar and kitchen in parallel, then it may take more time.
  • Little competition.  15 years ago, when Internet cafes were very popular, there was a big competition. There were many cybercafes where one could go, and there were a few or no empty seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made for the atmosphere, community, and a possibility to play on professional PCs. The second wave of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to quickly attract the target audience to your place. At the same time, more tournaments are being held every year.
  • Combination with other types of business.  As a rule, the main service of your business will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you can expand your business with related services. If you decided to start a cybercafe business you might face the situations when some of your clients ask for photocopies, printing documents, photos, etc. By simply buying a printer-scanner you can get additional income, while it will also be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring extra income and allow your clients to spend more time in your cybercafe.

What products and services cybercafe business provides?

When devising a business plan for your Internet cafe it is helpful to distinguish between the primary and additional services.

Primary service  – within this section think of the core service that your cyber cafe company provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive software for a small price, or an equipped coworking space? Pick out one thing that will serve as a pillar for your business, think of it as your unique selling proposition (USP).

While choosing a core service mention in your business plan the impact that it will cause. Speculate on how your customers’ life will be affected by the service(s) that you provide? Maybe you make people happy, satisfied, productive, entertained. You help the local community to stay connected with the rest of the world and fulfil their goals by the help of Internet connection / modern computers / gaming facilities etc.

It might be that your core service will be focused on esports. This field is getting more and more popularity, encouraging e-Sports schools being opened around the world. With this regard, many cybercafes nowadays also provide separate rooms for training esports teams.

Additional products/services.  Now time to brainstorm further. Make up a list of accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write about the impact they are supposed to make for your customers. You can also use the items that were mentioned above, yet were not defined as a primary service. Additionally, you can include the following options to your service list:

  • Cafe serving beverages / snacks / healthy meals
  • Copy center services
  • Private working space (rooms)
  • Kicker, darts, etc.

Once your list of primary and additional services is ready keep it at hand. The next step would be to define their prices. Easily said, but this task will require thoughtful consideration. Besides checking the prices of your competitors and willingness of customers to pay, you will also need to count your expenses and comply with financial goals you set. You should also observe the habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are flexible and depend on the day time and demand). You should also consider introducing system of discounts, special offers for loyal customers etc.

Comparison to competitors

Check your competitors, define their market share, strong and weak spots. This will then help you to find your position or niche on the market, as well as set more realistic goals on sales and profit.

Why should customers choose you over your competitor? This question is very important for defining your unique selling proposition (USP), discovering the pillars of your internet cafe. Check the list below, pick the points that are relevant for your case and expand if necessary.

  • Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox, Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming wheels, controllers etc.)
  • Comfortable gaming chairs
  • Fast and reliable Internet & Wi-Fi hotspots
  • Besides state-of-the-art hardware the computers will also come with professional software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon customer request, the Internet cafe business can also acquire a license for a particular software.
  • Possibility for open space and private working rooms/cabins
  • Convenient (central, unique, extraordinary) location
  • Fair prices, convenient booking system and payment options, bonuses, client discounts etc.

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Internet cafe business plan introduction

Business name.  Give your internet cafe a name. Be creative, make sure it fits into the whole picture of your business concept. Double-check that it’s different from those of your competitors and easy to remember for your customers. Here you can also consider buying a franchise. In this case, you will build your institution based on the existing internet cafe business model which proved its success. Basically, you will get a ready-to-use guide on how to open an Internet cafe, which will save you time, resources and efforts. However, keep in mind that along with convenience and support that you get as franchisee, you are limited to a certain level in strategic and managerial decisions. Thus, for experienced and ambitious entrepreneurs, nurturing novel and fresh business ideas in mind, franchising won’t be a suitable option.

Legal business structure.  Every business is a legal unit with a specific structure. Think of yours. Will it be a sole proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there any investors involved? While choosing a structure for your business consider such impacting factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.

Brief description of what your business does.  Here you should be able to explain in a nutshell your business concept.

Mission.  Besides making profit your internet cafe first of all should serve a public good. Think of those social solutions that you bring. Your cybercafé can, for example, fulfill the following missions:

  • It provides an easy, reliable, safe and affordable access to the Internet.
  • It serves a meeting place for sharing online experiences.
  • It accommodates a creative and comfortable environment for people to learn, work, play and relax.

What problem does your Internet cafe solve for your customers?  Possible answers here might be the following:

  • bad PCs at home that do not allow people to play at maximum settings or in the latest games;
  • no privacy at home (parents/ partner or children interfere, etc.)

Think of any other relevant points, depending on your case. Maybe it is also useful to conduct a focus group to identify other customer needs.

What results does your internet café create?

  • Customers get things done by means of having a quick, reliable safe and affordable access to the Internet
  • Customers enjoy being in a creative environment, using affordable upscale equipment for their studies, work, gaming or entertainment
  • Customers are happy to have another place for making friends and connections, while sharing their online experiences.

Think of any other relevant points, depending on your case.

How does your internet cafe create those results?  By means of providing necessary equipment (computers, software and access to the Internet) in comfortable premises at a convenient location, offering other services (e.g., food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-class user experience.

Who does your company serve?  Again, think of your Personas. Which customer cluster reflects the main target audience? Are these travelers, students, professionals, gamers etc.? What is their average age? What are their core needs? It is important to remember that the choice of business model and related services will change the target audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and students. At the same time the related services a cybercafe provides will directly influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the clients will then be different. You can also expand the target audience by means of equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.

Why do you do what you do?  Reasons for you to run an internet cafe might be numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an exper t in the field of cybercafes or you possess suitable resources for this business. Maybe there is a sharp demand for such a place, but none or little supply. Maybe you yourself belong to the target audience and know the needs of the customers as no one else. Or it has always been your dream to own an internet café. Sincere answer to this question will help you to understand your motives and plan more realistically not just in a short term, but in a long-term perspective.

PC and console components for an internet cafe

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Internet cafe setup requirements

Think here on your step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:

  • Location (rent or buy or build)
  • Design and renovation of the premises
  • Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
  • Provider of the Internet
  • Supplier of computers, and other devices
  • Software Licenses
  • Supply of additional services (drinks, catering)
  • Team – number of employees, their roles, responsibilities, shifts
  • Internet cafe management software

Here it is relevant to remind that provided you go with the franchise option, the proprietary system as well as the main cyber cafe requirements will be provided by franchisor for you to use. Of course, the terms and conditions might be different depending on the agreement, but the fundamental restrictive unit for the beginning you will get in most of cases.

What are your objectives? (define your goals)  Last but not least – schedule your goals. Elaborate some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future development of your business. Think of your goals in terms of short-and long-time perspectives. Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper use the rule of S.M.A.R.T. In other words, keep your goals Specific, Measurable, Achievable, Relevant and Time-bound.

Market analysis

At this stage, make sure to gather as much information about the market, as possible. Invest enough time to research the general state of matters and trends. A useful technique to apply at this stage would be PESTLE analysis. The name stands for the abbreviation of the components of the analysis and is used to scan the following macro-environmental factors – political, economic, social, technological, legal and environmental. When analysing the above mentioned factors, try to identify the elements within each of them, as well as seek to understand what is their business impact. For example, does the current political situation create a solid basis for you to start the internet cafe business? Is the economic condition favourable for introducing your service to the market? Is the society open/ willing to pay for your service etc.? The following table provides the respective questions to assist you in conducting PESTLE analysis.

Additionally, you can make a SWOT analysis to identify strengths, weaknesses, opportunities and threats for your business.

Market trends & needs

To gather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields – Online Gaming, Video Streaming, Cyber Security, esports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Some introductory data and insights can be found at For example, the esports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of esports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.

eSports audience size worldwide 2018-2023 - graphic statistic by statista

The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for esports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed esports, with the figure expected to rise to 15.5 % by 2023.

distribution of eSports viewers worldwide in 2019, by region - graphic statistic by statista

As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and esports.

eSports viewers in United States 2018-2023 - graphic statistic by statista

Internet cafe marketing plan and strategy

Every marketing action – be it a message, flyer, social post or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.

Demographics & Psychographics.  Define the demographics of your target audience – what is their age, gender, income, place of living etc. Then collect their psychographic characteristics – such as interests, desires, fears etc. In the process of collecting these data you might come up to the fact that there are several groups / clusters of you TA. Use Personas method to differentiate them. This will help you achieve the goal of your marketing campaigns, improve your lead generation and conversion strategy, as well as offer more suitable products/ services to your clients.

Remember, that a slight detail can make a huge difference. What if a significant part of your customers are vegans, environmental activists living a sustainable life? How can you make their experience in your cafe more comfortable – provide vegan snacks, supplying the place with renewable energy sources, equipping it with eco-friendly furniture etc. The variations are endless here. Your task is to identify the factors that will signify the interest and bonds of the customers to your Internet cafe.

Where can you find your clients?  Where can you find each of them – online or off-line? Think on which online services and social media they use. Do they actively participate in social media groups, do they read expert magazines or do they attend festivals? The clearer picture you will get on this stage the easier it will be for you on the next steps – when drawing marketing strategy (visibility, lead generation and conversion).

Visibility (awareness) strategy.  How people will learn about your Internet cafe – via ads in Google or social media, through paid commercials on TV or in YouTube, by means of influencers, flyers or word-of-mouth? Options and combinations can be numerous. The key factors here are budget and efficacy. You can spend thousands and get zero results, or you can spend almost nothing but hit the target. Look first at the answers from the previous step, identify the channels through which you can reach your audience, compare the prices of the channels. And then build your strategy. Remember, that the advantage(benefit) of digital marketing is that you can test different strategies with relatively low budget, see what works best and then rise the costs. Consider turning to a digital marketing agency if that corresponds to your needs.

Additionally, brainstorm for info drivers and events that can be part of your cybercafe marketing strategy. One of the possible promotion steps for your business can be hosting esports tournaments.

This step requires much thought and effort. The core question here is “How will you establish contact with potential customers?” It is most likely that you will apply digital tools and online marketing. In this case your lead generation will comprise the following elements: content, SEO, promotion, conversion and analytics. Let’s briefly look into each of these.

lead generation strategy graphic that contain: content, seo, promotion, conversion, analytics strategy lists

Content strategy comes first.  This will characterize the story behind your services, the key messages you send to your target audience and, also, the tone of voice in which they will be articulated. The content will be sent through all possible channels you decide for: website, landing pages, emails, social media, blog post as well as Call to Action.

Website strategy.  If your internet cafe can’t be discovered on the web, then it doesn’t exist. In other words to make your cybercafe visible you need to have a website. Besides raising the rating of your Internet cafe, a website is also an excellent informative tool, that helps to attract more clients from organic search. Generally, a website will build trust to your institution from clients and partners. Thus, if one day you decide to grow by selling cyber cafe franchises, a website will be a big plus.

Promotion strategy  as a rule starts nowadays with Social Networks – Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For example, TikTok and Snapchat are the main channels for attracting teenagers, while adults are bound to be found elsewhere. Some question here to help you with the decision are the following:

  • Where can you gather most of your TA (target audience)?
  • Which of those are most efficient with regard to available budget?
  • Which Social Media fits the best to your content strategy and chosen tone of voice?

In case you identify several platforms which are relevant for your internet cafe business it’s then worth trying to try all of them and see which ones work best in your field, region, market. Within your promotion activity you also manage social posts and email communication.

Conversion strategy.  Once you’ve got your leads it’s time to convert them into prospects or customers. The method of communication you decide – be it a phone call, email or personal message in social media. Within this stage you should look at the lead nurturing lifecycle and devise a complex of measures to acquire, keep and grow your customers – e.g. outreach programs, loyalty programs, organisation of events, system of upselling, cross-selling etc.

Analytics strategy.  The essential part of every strategy are the metrics and indicators that help to measure and analyse the results of the steps having been taken. Principal performance indicators are CTR, CPL, (Website) Rate of Conversion, Leads to qualified leads, Leads per channel etc. All the necessary info regarding these and other indicators can be found in the Internet, thus we shall not focus on them within this article.

What you need to keep in mind however, that analytics is an important task, which you better not skip. Once you identify the cost of a lead from each channel, try to reduce it to a minimum without loss in quality. Check the reports and regularly manage your advertising budget. After six months, compare the figures, analyse the amount of money spent on acquired leads to the quality of these leads.

business plan template for internet cafe

Internet Cafe Business Plan

Ready to start your own internet cafe business? Set yourself up for success by creating a solid business plan. Download this business plan template, with pre-filled examples, to inspire your own plan.

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What you'll get with this template:

  • A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours.
  • A professional business plan template All 550 of our business plans are in the SBA-approved format that's proven to raise money from lenders and investors.
  • Instructions and help at every step Get help with clear, simple instructions for each section of the business plan. No business experience necessary.
  • A Word doc you can edit We don't just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Key sections in this internet cafe business plan:

All of our sample business plans are complete and include all of the sections that bankers and investors expect to see. Every plan includes the following sections:

  • Executive Summary : A quick overview of your plan and entices investors to read more of your plan.
  • Company : Describes the ownership and history of your business.
  • Products and Services : Reviews what you sell and what you're offering your customers.
  • Market Analysis : Describes your customers and the size of your target market.
  • Strategy and Implementation : Provides the details of how you plan on building the business.
  • Management Team : An overview of the people behind the business and why they're the right team to make the business a success.
  • Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

If you're interested in learning how to write a business plan, read our free in-depth guide to writing a business plan , download our free Business Plan Template , and check out LivePlan —our award-winning business planning software.

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business plan template for internet cafe

INTERNET CAFE BUSINESS PLAN: Best 2023 Practices With Template (Updated)

  • by Kenechukwu Muoghalu
  • August 13, 2023
  • No comments
  • 9 minute read

internet cafe business plan

Table of Contents Hide

What is an internet cafe business plan, the importance of having an internet cafe business plan, #1. executive summary, #2. company overview, #3. market analysis, #4 competitor analysis, #5. sales and marketing strategy, #6. financial plan, is an internet café profitable, how do i start an internet café, how do i make my internet café successful, what is the target market of internet café, what are the disadvantages of internet cafe, what are the benefits of an internet cafe, let us develop a plan for you, final thoughts, is running a cafe hard, what equipment do i need to start an internet cafe, does the uk have internet cafes.

The one big secret that can ensure the success of every business is the ability to own a working business plan, including that internet cafe business you are about to start. Starting a business in the UK might be an overwhelming task to undertake, but when a business plan is involved, it helps you narrow down the elements needed to strategize a startup business. It helps you stay focused till a huge amount of growth is attained. Without further ado, let’s go into details on why a business plan is important and how you can create an internet cafe business plan using our unique template. 

We have also constructed a pre-made Internet cafe business plan to help you avoid the process of creating one yourself. 

One can define an internet cafe business plan as a living document that harbours the multiple business ideas you have for your enterprise and then tells you how to achieve them. Before starting your internet cafe business, you need to take your time to explain your ideas via a business plan. The essence of this function is to help you understand all the aspects of your ideas before setting up your internet cafe business to run like a well-oiled machine. 

Imagine having a road map that clearly outlines your business ideas for proper assimilation of the actions you need to take and when you need to take them. Don’t you think your business will experience a quick boost and have a long lifespan? Having a great idea for your internet cafe investment is just the first step. Owning a business plan is the most practical initial step.

Aside from the obvious reasons that were mentioned above, a business plan has other vast benefits. Having an internet cafe business plan can help you come up with a lot of important information and facts, including a variety of internet cafe business ideas. When you have this data in hand, you can then come up with a solid plan of action that can guide you in the near future. You can also easily spot all errors and issues that might hamper the growth of your business. 

A business plan can also help you achieve that when seeking grants or any form of financial assistance. It will make your business look credible and thus give them more reasons to offer you the help you seek. A business plan can also help you understand the type of market you wish to operate in, coupled with the types of services that are more profitable in your environment. Knowing this information will surely set you on the right foot. Having explained these benefits, let’s now focus on how you can create your internet cafe business plan using our template below. 

How To Write an Internet Cafe Business Plan

Constructing a business plan requires that you follow a particular pattern to be able to achieve your desired result. A business plan needs to be written in sections or bits, and each section should have a specific function or purpose. To help you get started, we have carefully buttressed each of these sections that are to be contained in a business plan. This internet cafe business plan template is very easy to use and interactive, and will easily help you create a plan. Let’s go into details.

Your executive summary is the first section of your business plan that is mostly concerned with the briefing of other sections contained in your internet cafe business plan. It is more like a summary of the whole contents of the plan, including market analysis, operational plan, sales and marketing plan, etc. Most of the time, your reader might not have the luxury of reading through your business plan. They might decide to come to this section to get a quick overview. While writing this section, it is advised to use a pitching tone coupled with clear and concise language that your reader will find easy to access. You can also complete this part of your plan after constructing other components. 

A company overview section is where you get to talk about your internet cafe company and how it all started. This section should be a brief background history of your business, who the owner is, the products and services you offer, your multiple business ideas that will enhance the growth of the company, your pricing method, and a host of other questions. This will help your reader understand your business concepts and what you aim to achieve. Just as the name implies, this section should really describe your company.

Before you even get to write this section down, you need to run an actual market analysis on your business. When you hear the term “ market analysis ,” then you should understand that it has to do with in-depth research on the internet cafe market. And the reason behind the process is to easily identify who your client base is and how best to offer your services to them. From this same course, you can also decipher what the market trends are, the cost of goods, and the volatility of prices to aid you in making a better decision that suits the market. Although in this case, computers might come off as consumer staples, you can still get to put other discoveries into use.

When you have gathered enough information, then you can carefully explain your points to your readers, as this will prove how credible and vast you are when it comes to the market industry. 

The competitor analysis and the market analysis are likely the same. The only difference is that this section focuses more on your competitors. In this section, you will have to research other top internet cafe owners in your locality and write about them. Find out what their services are and how they offer them to potential customers, among others. From your discovery, you will be able to pick some points that can also be applied to your business. In all, you should be able to tell your readers how your company is unique compared to others.

The sales and marketing strategies should cover all you plan to do to ensure that you run a smooth marketing campaign and promotional plans while attracting customers and creating awareness for your business. You should be able to list out all the marketing tools you will be employing. Remember that these promotional plans can either be carried out through an online presence or using manual methods. You should discuss how you will offer and deliver your services when these customers finally reach out to you.

To develop the financial plan section of your internet cafe business plan using this template, you need to read through the lines and take proper action. A financial plan is most important when seeking funding from a bank or an investor. This means you will take extra care to provide information that will cause your lenders to approve your startup capital. You need to identify how much you will need to start your business, how the funds will be allocated, and in what areas they will be invested. You will also need to state how you will make massive profits in the near future.  

Yes, you can make large profits from running an internet cafe business. Internet cafes normally come with a short payback period. In essence, it means that you do not need to wait for ages before you start making reasonable returns. If you take all sectors of your business seriously, you will surely succeed while running an internet cafe business.

The process of starting an internet cafe is not much of a big deal, but if you choose to start on the right path, then follow these steps accordingly. 

  • Find a conducive location to set up your business
  • Create a working business plan
  • Get important licenses and permits
  • Get your computers and other equipment right
  • Perform some marketing strategies and give out promotional offers
  • Get to business. 

It is one thing to open an internet cafe, and it is another to make it successful in a vast market where you are merged with numerous competitors. But you can still be afloat by keeping strictly to some steps. To make your internet cafe successful, you need to:

  • Manage your computers and keep them ready for your next customer
  • Offer discounts for selling more login tickets in your internet cafe
  • Having vast options for special and additional services that you can extra-charge
  • Get a game license
  • Give options for multiplayer games 

As an internet cafe owner, you should focus your attention on individuals that do not have access to a computer, the internet, or those that cannot access some functions on their computers. It should be purely based on people who are in need of the services you offer. So, during your marketing campaign, you will need to focus on that audience. It could be a student or an in-house parent that is in need of a fast connection or a large screen. 

Aside from the multiple advantages that come with owning an internet cafe, there are also some disadvantages you should not ignore. It could be an issue of privacy. You will find out that most internet cafes are not secured. This is because if you fail to clear the recent operations that were done on the computer, a stranger might have access to your private information. Other disadvantages might be staffing, risk of failing, and countless responsibilities, among others. 

There are numerous benefits to running an internet cafe. These benefits include: no equipment hassle, low startup cost, the luxury of working from different locations, ease of setup; and a host of others. If you have been having doubts about opening an internet cafe business, then don’t. You shouldn’t forget that you can easily set it up and manage it effectively till it starts yielding profits. 

Most people won’t tell you this, but creating a business plan can be fun and daunting at the same time, especially when it’s your first time trying. 

But because time waits for no man, you have to take the easier route out, and for this reason, we have created a ready-made internet cafe business plan for your convenience. 

Over the years, businessyield consult has specialised in creating professional business plans and, so far, has helped millions of businesses stand on their feet, and we are happy to help you too. Get started here .

Creating a business plan is not an impossible task to perform. Especially when you have all the right facts about your business. You can easily create one for yourself or still reach out for our pre-made option here . Remember that after creating your internet cafe business plan using our unique template above, you should always refer back to it and make a few edits from time to time. Doing this will help you stay right on track. Rightly employing these actions in your new startup will always enhance growth. 

Running an internet cafe comes with numerous responsibilities, no doubt, including handling bustling workdays, working long hours, and handling other difficult moments. But this is mainly faced by beginners who are still having a change in the new environment. Once you settle into it, you will find it less difficult, so don’t be discouraged.  

To effectively run your internet cafe and set it up in the right manner, you need to make provisions for some necessary equipment you will be needing. You will need software, a good number of PCs or computers, a router, a central internet server, chairs and workstation tables, a location, legal licensing from local authorities and labour. 

The UK has a widespread internet cafe brand, with branches open across the country. ranging from small to big brands that make tremendous profits from the services they offer. Even in some remote areas, you would be able to trace businesses that offer web surfing services. 

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Kenechukwu Muoghalu

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Internet Cafe Business Plan Template | Free Business Plan Software

Internet Cafe Business Plan Template

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Here's the Business Plan Template's Table of Contents :

1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary Table: Start-up 3.0 Products and Services 4.0 Market Analysis Summary 4.1 Market Segmentation Table: Market Analysis 4.2 Target Market Segment Strategy 4.3 Service Business Analysis 4.3.1 Competition and Buying Patterns 5.0 Strategy and Implementation Summary 5.1 Competitive Edge 5.2 Marketing Strategy 5.3 Sales Strategy 5.3.1 Sales Forecast Table: Sales Forecast 5.4 Milestones Table: Milestones 6.0 Management Summary 6.1 Personnel Plan Table: Personnel 7.0 Financial Plan 7.0 Financial Plan 7.1 Start-up Funding Table: Start-up Funding 7.2 Important Assumptions 7.3 Break-even Analysis Table: Break-even Analysis 7.4 Projected Profit and Loss Table: Profit and Loss 7.5 Projected Cash Flow Table: Cash Flow 7.6 Projected Balance Sheet Table: Balance Sheet 7.7 Business Ratios 7.7 Business Ratios Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Internet Cafe Business Plan Market Analysis Summary Sample

[BUSINESS NAME] is faced with the exciting opportunity of being the first-mover in the Eugene cyber-cafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Eugene. 4.1 Market Segmentation [BUSINESS NAME]'s customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. [BUSINESS NAME]'s target market falls anywhere between the ages of 18 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In addition to these two broad categories, [BUSINESS NAME]'s target market can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table below for more specifics.

4.2 Target Market Segment Strategy [BUSINESS NAME] intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, [BUSINESS NAME] will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use [BUSINESS NAME]'s PCs, or plug their notebooks into Internet connections. [BUSINESS NAME]'s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers. 4.2.1 Market Trends A market survey was conducted in the Fall of 1996. Key questions were asked of fifty potential customers. Some key findings include:

  • 35 subjects said they would be willing to pay for access to the Internet.
  • Five dollars an hour was the most popular hourly Internet fee.
  • 24 subjects use the Internet to communicate with others on a regular basis.

4.2.2 Market Needs Factors such as current trends, addiction, and historical sales data ensure that the high demand for coffee will remain constant over the next five years. The rapid growth of the Internet and online services, that has been witnessed worldwide, is only the tip of the iceberg. The potential growth of the Internet is enormous, to the point where one day, a computer terminal with an online connection will be as common and necessary as a telephone. This may be 10 or 20 years down the road, but for the next five years, the online service provider market is sure to experience tremendous growth. Being the first cyber-cafe in Eugene, [BUSINESS NAME] will enjoy the first-mover advantages of name recognition and customer loyalty. Initially, [BUSINESS NAME] will hold a 100 percent share of the cyber-cafe market in Eugene. In the next five years, competitors will enter the market. [BUSINESS NAME] has set a goal to maintain greater than a 50 percent market share. 4.3 Service Business Analysis The retail coffee industry in Eugene experienced rapid growth at the beginning of the decade and is now moving into the mature stage of its life cycle. Many factors contribute to the large demand for good coffee in Eugene. The University is a main source of demand for coffee retailers. The climate in Eugene is extremely conducive to coffee consumption. Current trends in the Northwest reflect the popularity of fresh, strong, quality coffee and specialty drinks. Eugene is a haven for coffee lovers. The popularity of the Internet is growing exponentially. Those who are familiar with the Internet are well aware of how fun and addictive surfing the Net can be. Those who have not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable learning about and utilizing the current technologies. [BUSINESS NAME] seeks to provide its customers with affordable Internet access in an innovative and supportive environment. Due to intense competition, cafe owners must look for ways to differentiate their place of business from others in order to achieve and maintain a competitive advantage. The founder of [BUSINESS NAME] realizes the need for differentiation and strongly believes that combining a cafe with complete Internet service is the key to success. The fact that no cyber-cafes are established in Eugene, presents [BUSINESS NAME] with a chance to enter the window of opportunity and enter into a profitable niche in the market. 4.3.1 Competition and Buying Patterns The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to [BUSINESS NAME]'s (i.e. educated, upwardly-mobile students and business people). Competition from online service providers comes from locally-owned businesses as well as national firms. There are approximately eight, local, online service providers in Eugene. This number is expected to grow with the increasing demand for Internet access. Larger, online service providers, such as AOL and CompuServe are also a competitive threat to [BUSINESS NAME]. Due to the nature of the Internet, there are no geographical boundaries restricting competition. 4.3.2 Business Participants There are approximately 16 coffee wholesalers in Lane County. These wholesalers distribute coffee and espresso beans to over 20 retailers in the Eugene area. Competition in both channels creates an even amount of bargaining power between buyers and suppliers resulting in extremely competitive pricing. Some of these major players in the industry (i.e. Allann Brothers Coffee Co., Inc. and Coffee Corner Ltd.) distribute and retail coffee products. The number of online service providers in Eugene is approximately eight and counting. These small, regional service providers use a number of different pricing strategies. Some charge a monthly fee, while others charge hourly and/or phone fees. Regardless of the pricing method used, obtaining Internet access through one of these firms can be expensive. Larger Internet servers such as America Online (AOL), Prodigy, and CompuServe, are also fighting for market share in this rapidly growing industry. These service providers are also rather costly for the average consumer. Consumers who are not convinced they would frequently and consistently travel the Internet, will not be willing to pay these prices. 4.3.3 Distributing a Service The dual product/service nature of [BUSINESS NAME]'s business faces competition on two levels. [BUSINESS NAME] competes not only with coffee retailers, but also with Internet service providers. The good news is that [BUSINESS NAME] does not currently face any direct competition from other cyber-cafes in the Eugene market. There are a total of three cyber-cafes in the state of Oregon: one located in Portland and two in Ashland. Heavy competition between coffee retailers in Eugene creates an industry where all firms face the same costs. There is a positive relationship between price and quality of coffee. Some coffees retail at $8/pound while other, more exotic beans may sell for as high as $16/pound. Wholesalers sell beans to retailers at an average of a 50 percent discount. For example, a pound of Sumatran beans wholesales for $6.95 and retails for $13.95. And as in most industries, price decreases as volume increases. Marketing Strategy and Implementation Summary [BUSINESS NAME] has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, [BUSINESS NAME] hopes to educate and train a loyal customer base. The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at [BUSINESS NAME]. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting.

The third strategy focuses on building a social environment for [BUSINESS NAME] customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at [BUSINESS NAME], these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide.

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StartupBiz Global

Starting an Internet Cafe Business Plan (PDF)

Internet Cafe business plan

We are living in a digital age where access to the internet and social media are no longer a luxury. That is why the internet café business is a lucrative business to start today. An internet café is a shop designed to primarily provide fast, reliable, and safe internet access to customers and other related services like printing. Internet cafes can also be called cyber cafes. The importance of internet cafes is apparent. There are many people who do not have what it takes to set up internet connectivity at their homes. Such people get to participate in the digital economy via the use of internet café services.

Operating an internet cafe business is a lucrative and profitable venture. The internet cafe has become the go-to place for people who wish to do their surfing and administrative work without having to go home. For some corporate types, it is a lunchtime pastime where they can surf without facing the scrutiny of their employers. The internet cafe offers a very good gateway for people with limited capital and an ambition to do business in technology. All the positive things about an internet cafe business do not diminish its demands and specifications. You have to be on point in terms of your customer care. Good understanding of the business is a must, otherwise you will be swallowed up by the competition. This article will outline how to start the internet cafe business, and the internet cafe business plan – PDF, Word & Excel.

Market Research

Conducting a market research for your internet café business is imperative. You will get to study your intended target market to see if there is need for an internet café. You will have to check to see if there are any already existing internet cafes. If there are, these will be invaluable case studies from which to draw essential insights. Taking time to visit them and use their services will give you a feel of the market. Your market research can also involve looking through current statistics and trends regarding internet access. You have to take this market research seriously because if you do not, you might regret later.

Location And Premises

You should select locations that are well within the vicinity of your potential clients. For example, you may locate your internet cafe business in shopping centers & malls,  near offices, schools, universities and airports. This is where the clientele is likely to come from so you are in the best position to gain access to them. Test the internet quality because nobody is going to pay for anything less than full-time high speed services. Good internet is both fast and reliable. It is never a good idea to congregate with other internet cafes. That essentially means that you are inviting competitors to take away your potential customers. You need a good power source and a backup generator. In the age of green technology, try to make use of energy savings when operating your internet cafe business. For example, the use of solar power in hot climates is ideal.

The internet cafe space can be leased or bought. The advantage of leasing is that you are not saddled with a mortgage. If you want to move your internet cafe business for any reason, it is merely a case of giving notice at the end of the month. Moreover, not having a mortgage reduces your initial capital requirements. The money that would have been spent on purchasing an office space could be distributed between leasing and other essential business expenses. Meanwhile the companies that let out office space tend to provide a number of important peripheral services. These include a post office box, administrative support, toilets and a cafeteria. That means that you can give your customers a very rich experience and convenience without spending too much money on it. The costs of purchasing or leasing the premises should be included in the internet cafe business plan.

Permits/Licenses, Insurance & Business Bank Account

Company registration and relevant licenses.

To be a recognized internet café business you must register it first. This refers to your basic business or company registration. Then you are usually obligated to get an operating license for your internet café shop. Maybe you could be renting it, buying it, or building it; an operating license will be needed. Depending on the nature of your internet café services, there might software licenses you must get. It is common practice for people to use bootlegged software. However, it would be wise to use only properly licensed software in your internet café.

Insurance & Business Bank Account

The internet café business is usually characterized by costly infrastructure, furniture, and gadgets. The value of these items necessitates the importance of getting insurance cover. There are many possible incidents that can occur so getting insured is prudent. Your internet café operations must have their own business bank account. This makes financial management easier. Plus you protect yourself from being personally liable if things go south. That separation protects your personal finances and assets.

Equipment, Products & Services

You need computers and internet routers for your internet cafe business. An internet cafe can have anywhere between two and an large number of computers. The number of computers to buy depend on the size of the premises, your budget, and your target market. You might consider including some peripheral items such as a scanner, printer, photocopier, binder and facsimile. These are services that might be of benefit to the people that come to your internet cafe. In effect you are enriching their experiences at your establishment without requiring them to travel somewhere else. The primary service for an internet cafe is internet surfing & browsing. The other services that you can offer in your internet cafe include printing, photocopying, binding, typing, lamination, selling computer accessories, snacks and beverages. If you are selling drinks & refreshments that means you will require a refrigerator. It’s also wise to offer gaming in your internet cafe as that attracts a lot of young customers. Your internet should be fast and reliable – so take your time when selecting an internet service provider. This is key to the success of an internet cafe business.  The cyber cafe business plan should include the costs of purchasing the equipment that you require.

Depending on the level of activity, you may want to have an electronic ticketing and point of sale system. This ensures that there are no long queues for service with people complaining that they have been overlooked. Some cyber cafes even use a bar-code scanner. This way, they can audit every single product that is sold. The normal unit of measurement for internet services is the amount of time that the user spends. You can use other methods such as a token system. Do not forget to install some air-conditioning. The equipment is bound to heat up considerably in such a confined space, with such heavy-duty usage. Inevitably you may have to hire a technician to configure and maintain the different computers. It is likely that there will be issues from time to time which require professional attention.

Business Model

Charging customers for internet access.

The internet café business model is simple straightforward. Customers come to pay to access the internet. This is often based on charges per 30 minutes or an hour. There can be discounted rates when someone pays for a substantial number of hours. There is also an approach where a client opens up an account which they can load up with credit. That way they can come in several times to access the internet. Once the credit is used up they can load more and so forth. Another different approach is that a client pays for data instead of a time slot. This means they get to purchase a certain amount of data e.g. 15 gigabytes. The data can have an expiration time or date or it can be carried over to the next time they log in. This shows you that there are many ways to use in revenue generation pertaining to internet access.

Adding On Monetizable Related Products Or Services

When running an internet café you can also make lots more money from other products or services. For instance, you can include computer repairs and sale of parts or accessories. You can also venture into mobile device and accessory sales and repairs. You can include a gaming arcade for all sorts of games. You can include vending machines or general sales of refreshments. You could provide on-demand services such as typing, printing, and photocopying, amongst others. Another revenue generator can be providing a co-working space. Depending on the size of your location you can rent work space, work desks, or rooms. These are just some of the many ways to make money running an internet café. It is unwise to solely just focus on providing internet access services.

Rules and Regulations For Internet Cafe Business

You will need to set out the terms of service which are publicly available. For example, some internet cafes do not allow the consumption of food and drinks. Others place restrictions on the content that can be searched, processed and downloaded. The state will also take an interest in internet activity and you may therefore be asked to maintain records. These rules may temporarily inconvenience some of your customers. However, they are essential in order to ensure that the entire process runs smoothly and that you do not get into trouble with the regulators.

Some cyber cafe business owners take preventative measures by warning their prospective clients about the rules. They also install a monitoring system that will tell them when things are going wrong. Beware that there are some clients that will want to take advantage of a weak system. For example, they may do all their office downloads in the cafe whilst restricting the payments that they make. This means that your bandwidth is facing pressure and yet you are not getting paid for it.

Staff and Management

The number of employees required depends on the size of your internet cafe. This is not a labour intensive business. At the minimum you need  internet cafe assistants. Their job include:

  • Welcoming customers, serving them and collecting payments
  • Help customers with the use of computer software or any challenges they might face
  • Maintaining cleanliness in the internet cafe
  • Provide services such as printing, photocopying, scanning etc.
  • Monitor use of computers to ensure compliance with internet café policies and applicable laws and regulation

Other staff positions include manager, IT Technician, finance & accounting staff, sales & marketing staff, though most of those can be done by one person for a small internet cafe business. The cyber cafe business plan should cater for the salaries of all your employees.

Marketing Plan

An internet café business has two broad set of potential customers. There are people who are unfamiliar with using the internet. Then there are people who are substantially familiar with the internet. Your marketing efforts seek to lure both sets of prospects. Breaking it down further you will be targeting students, business people, entrepreneurs, and random people. Create and spread out your digital footprint by putting up a website and social media accounts. Propagate promotional material in print and other electronic media. Good examples of these are radio, television, podcasts, skits, and newspapers. You can also participate in or contribute to strategic events where your target pools will be there. Put up posters and banners inside and outside the internet café.

The market for internet services is huge world-wide. More and more people are using the internet daily. Potential customers for an internet cafe include students, gamers, job seekers, business people, freelancers and professionals from various fields. It’s essential that you offer fast internet so as to attract more customers. Your employees should be knowledgeable and friendly. A proper marketing strategy should be included in your internet cafe business plan. This is one of the least capital intensive businesses. The internet cafe business is a huge income earner for individual entrepreneurs. It also employs countless numbers of people in the developing world. The internet cafe business is particularly lucrative in the developing world. This is because many people have some knowledge of the internet but are not rich enough to purchase their own personal computer for home use.

Keys To Profitability

Offer discounts for heavy internet users. Provide an account-based internet access for repeat customers. These two elements put together build customer loyalty. This is the kind of loyalty that promotes word of mouth and results in referrals. Ensure your computers or gadgets in general, are up to standard all the time. Ensuring the internet speed is fast and reliable is pertinent. Couple that with fast processing and reliable gadgets as well. That will keep customers coming back to your internet café. Diversify your revenue by offering as many services as you can. This is the most important key in increasing your profits. You internet café must go beyond by offering additional products and services. That is how you get to start a profitable internet café business. It is worth reiterating that market research must be thorough here. This also implies that your choice of location will be paramount. The internet café business can be quite lucrative. You just have to ensure you have a sustainable market for it.

Pre-Written Internet Cafe Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the internet cafe business, we encourage you to purchase our well-researched and comprehensive internet cafe business plan. We introduced the business plans after discovering that many were venturing into the internet cafe business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global internet cafe business plan will make it easier for you to launch and run your internet cafe business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for an internet cafe business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the internet cafe business.

Uses of the Internet Cafe Business Plan (PDF, Word And Excel)

The cyber cafe business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your internet cafe business
  • As an internet cafe business proposal
  • Assessing profitability of the internet cafe business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Internet Cafe Business Plan (PDF, Word And Excel)

The business plan for an internet cafe includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the internet cafe business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your internet cafe business

The internet cafe business plan package consists of 4 files

  • Internet Cafe Business Plan – PDF file (Comprehensive Version – 74 Pages)
  • Internet Cafe Business Plan – Editable Word File (Comprehensive Version – 74 Pages)
  • Internet Cafe Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
  • Internet Cafe Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Internet Cafe Business Plan (PDF)

internet cafe business plan pdf

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Get the Internet Cafe Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

internet cafe business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your internet cafe business! Check out our collection of business plans  , and more business ideas .

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Cyber-Café Business Plan Template

FEB.14, 2018

business plan template for internet cafe

Are you planning to open an internet café ?

Internet penetration across the globe has grown exponentially and everyone these days relies on a stable internet access for both work and play. Even though the latest technologies including mobile technology is widely used across the world, there is still a high demand for good quality internet cafes offering superior quality service. People want to walk into a professionally managed facility with fast-speed internet infrastructure.

For a cyber café business to succeed, the first step is to have a well-structured business plan that will guide the entire process of business set-up. Before embarking on a starting a cyber café, you need to have a well-laid out business plan that will effectively take care of all issues that need your attention.

In case you aren’t sure of how to come up with a professional business planning for your cyber café company, here is a detailed sample plan written for an upcoming cyber cafe, YellowNet in Manhattan.

Executive Summary

The Cyber Café Business

2.1 The Business

YellowNet Cyber Café will be located on Street X in downtown Manhattan which is an busy area with a lot of activity. The neighborhood was selected because it is the heart of business, leisure and entertainment activities. With a number of world famous landmarks within the vicinity, it is the perfect place to open internet café business . The café is situated within one of the world’s busiest Central Business Districts. The internet café will be situated in close proximity to world renowned landmarks such as The Metropolitan Museum of Art, Central Park, Empire State Building and One World Observatory among others. The location was selected to serve city dwellers as well as visitors and tourists.

YellowNet will be run by Michael Thicke and his wife. Michael has extensive experience working for various Internet Service Provider companies while his wife has worked with various business management consultancy firms. With experience in the internet service provision and business consultancy, the couple is well versed with intricate details of how to open an internet café and successfully run it. Michael knows too well he has to be innovative and think outside the box to offer a unique and exemplary service that meets the demands of his customers. Michael will be in charge of the day-to-day running of the cyber café business. He has studied other similar business models to craft a winning strategy for starting an internet café .

Cyber cafe business plan - 3 Years Profit Forecast

2.2 Objectives

YellowNet Cyber Café has set up its objectives it intends to achieve the following in the first three years of operation. The objectives have been summarized as follows:

  • Creation of a cozy, unique and quiet environment different from other competitors where customers can comfortably enjoy services.
  • Make the community aware on what services the cyber café offers.
  • Ensure the environment is conducive and can accommodate people with diverse beliefs, cultures and backgrounds.
  • Provide great coffee and sumptuous bakery items at affordable prices.

2.3 Keys to Success

The following risks have been identified with starting YellowNet:

  • Is YellowNet in Manhattan providing services which are in demand?
  • Will internet craze continue to become popular in order to support the café’s growth?
  • Will customers be willing to part with their money for YellowNet’s services?
  • Will the cost of home internet drop so significantly that YellowNet will no longer find customers interested in Internet café services?
  • Will access of internet via mobile platforms become so popular that customers will prefer to instead use their mobile gadgets to access the internet?

2.5 Company Targets and Forecasts

Michael’s target is to become the best internet café in New York and be a trendsetter by providing a unique, highly-customized and professional service. Michael has forecasted a 15% market share and calculated an average gross and net profit margin expected in the next three years. He strongly believes in his business model which will gradually begin with lower net margins, but pick up to bring in a good net profit margin in the second and third year.

Company Summary

3.1 who is the owner.

  • YellowNet is owned and operated by Michael Thicke.
  •  He has vast experience in the internet service provision industry spanning a total of 12 years.
  • Throughout his life, Michael has worked for various internet service providers, and therefore thoroughly understands how the industry works.
  • Michael is a graduated with a degree in Information Technology from Pace University in New York, He also holds an MBA from Columbia Business School.
  • Working in the technology division, Michael was instrumental in the SME technical support division.
  • During the course of his career, he helped several local small businesses successfully set up their internet infrastructure.
  • He rose through the ranks and served as an IT Manager in the various companies that he worked for.

3.2 Why did he start his business?

  • Having been in the industry for long, Mike knew how to start a internet café.
  • Despite increase in domestic internet use, he knew there was still a demand for cyber cafes especially in densely populated areas of the city.
  • He had seen how other cyber cafes operated and seen the loopholes he could exploit to offer a unique and customized service.
  • There was need to offer a great internet facility where residents, visitors and tourists could access high-speed internet services in NYC City.
  • Online gaming inspired Michael to think about starting a gaming café where he could provide a cozy environment for customers looking to have fun online.

3.3 How the business will be started

The total startup cost for YellowNet will be drawn for Mike’s personal savings which he has accumulated during his career life. However, there is a funding shortfall which will be covered by a loan.

The proposed site for the business will be on 3rd avenue Manhattan and will be leased for an initial period of 2 years from June 2018 with an option to extend. Reasons for choosing 3 rd avenue include;

  • Proximity to a large downtown business community
  • Close to major tourist attractions frequented by many tourists
  • Availability of sufficient parking
  • Reasonable rent rates compared to other areas of the city
  • Premises is strategically located and highly visible

Even though Michael has been in the internet service provision industry, he plans to hire five additional staff to help in running the internet café.

Cyber cafe business plan - Startup Cost

Services for Customers

YellowNet will be a professionally managed and equipped with the latest cutting edge technologies to meet the demands of clients. In a bid to stand out as a unique and modern establishment, the business intends to go an extra mile and cultivate strong relationships with its customers. The intention of offering a wide variety of services under one roof is to offer clients the best value for money, and at the same time make profits in accordance to the law,

The quality of service is expected to be exemplary right from accessing the internet to general customer service etiquette. The target is to ensure customers enjoy themselves while at the facility and look forward to coming back again.

Products and services to be offered at YellowNet include:

  • Offer fast and secure internet browsing services
  • Help clients access reliable and affordable international internet calls
  • Avail the required hardware and software to facilitate video teleconference services
  • Provision of document printing and scanning services
  • Offer highly sophisticated infrastructure for computer gaming
  • Sale of call cards and internet bundles from various service providers
  • Offer caffeine, snacks and various types of soft drinks
  • Provide consultancy and advice in internet related services

YellowNet has invested heavily in a wide array of internet applications. As part of internet café business introduction strategy, the establishment intends to harness the latest technologies to ensure the business is fully technology compliant.

With the realization that many people are increasingly becoming keen on online gaming, Michael is keen on branding his business as a computer game café with the best gaming applications you cannot find anywhere else.

In future, YellowNet intends to establish a small internet training center that will offer learners a chance to be trained by experts on how to effectively use the internet.

Marketing Analysis of Cyber Café Business

Comprehensive cyber cafe business plans always offer a detailed analysis of the target market. YellowNet is expected to operate in a highly profitable environment that will allow the business be a trendsetter in the cyber-café industry. With a growing number of people embracing the coffee culture and more people looking for fast internet facilities, the business caters for both groups. This is no doubt an excellent concept that is poised for success. This internet café business model is a combination of two related businesses under one roof.

5.1 Target Market Segment

YellowNet intends to offer people looking for somewhere quiet, comfortable and cozy to browse the internet. The establishment admits both experienced internet users as well as novices willing to gain knowledge on utilizing the internet. YellowNet’s customers can be divided into two broad categories. The business is targeting an age group of between 18 to 60 years and beyond.

Group One consists of customers who are internet savvy and are just looking for a comfortable and inviting facility aside from their homes and offices to browse the internet and enjoy a cup of coffee and snacks. Group Two consists of customers who aren’t yet familiar with the internet but for various reasons, have to visit an internet café to accomplish various tasks.

Basically, anyone who has a passion for computers and internet is a potential customer. Because many people have internet at home or on their mobile gadgets, it is difficult to find a social setting especially in the Central Business District where you can access high-speed internet.

YellowNet intends to target both local and travellers who wish to check their emails, work or play games in a friendly environment. Customers coming into the premises will either use YellowNet’s PCs or plug in their notebooks and tablets into internet ports. The business targets a wide demographic; from youngsters who’re computer savvy to computer novices who’ve realized computer and internet knowledge is a must have.

This well-laid out internet café business plan focuses on these market segments:

5.1.1 University Students

University students are an important target niche in this cyber cafe business plan because they’re always in constant need of internet access and various computer programs. Because they’re always working on projects and assignments, they will find it helpful to work from a cyber cafe where they can have access to unlimited internet. Because they don’t earn an income, students might not be able to afford to pay for home internet packages and therefore, will opt for an internet café which could be cheaper.

In addition, they’re always in need of scanning, printing and document preparation tasks. On many occasions, students remain in the cyber café for extended time are an excellent target for YellowNet. The growing number of students in universities means there is a steady demand for quality yet affordable internet service.

5.1.2 Office Workers

These are professionals who either reside in New York City or travelling professionals who have visited NYC for conferences. Modern career professionals are always on the move and require quick access to fast internet and other cyber-related utilities to effectively perform their work. Often they will need a quiet, well managed and professional internet café to either read work emails, print, scan or work with diverse applications such as Google, Microsoft Office and Adobe Photoshop. YellowNet understands office workers are sensitive and knows too well professionalism must be top-notch.

5.1.3 Teenagers

Teenagers are excited with anything to do with technology landscape. Therefore, they are a major target for YellowNet. If you’re thinking how do internet cafes make money , you cannot afford to ignore teenagers. These tech savvy youngsters want to be online the entire day playing online games, chatting online and posting photos and multimedia content on social networks. For them, life without internet is worthless. YellowNet intends to always have the newest hardware and software to facilitate intensive online gaming sessions.

5.1.4 Seniors

Seniors are not so much fascinated about computers and the internet. However, they do need to accomplish tasks that require them to visit an internet café. In most cases, seniors are a unique but very lucrative target niche for any cyber related business. Because of their old age, they need somewhere comfortable and friendly to access the internet. In most cases, they will need to be assisted by employees to accomplish various tasks such as browsing, printing and scanning. Seniors always need good customer service because they’re sensitive and require staff to be patient with them.

Cyber cafe business plan - Market Segmentation

5.2 Pricing of Packages

YellowNet offers competitive pricing after carefully evaluating the pricing structure for competitors. Since the business targets middle income customers, prices have been structured to effectively cater for this economic and social group.

A summary of YellowNet Prices is indicated below:

  • Browsing per Minute $0.05
  • Document Printing Per Page $1
  • Scanning per Page $2
  • Gaming Per Hour $5
  • Special Packages $2 per hour (After browsing for three hours)

Prices are client-conscious in order to allow them see value in services offered by YellowNet. There are also special packages in place for those who wish to browse the internet for extended hours or print large volumes of documents. Prices outlined in this business plan are friendly to both the customer to ensure they get the best value for their money, while at the same time ensure the business makes good profits from services rendered.

5.3 Business Target of the Company

While there are many internet cybers operating , YellowNet plans to follow a business strategy services that will deliver good results for the business. Before setting up shop, the business has analyzed customer demand, trends and behaviors in order to respond better to their needs.

Fortunately, YellowNet is the first cyber café to be set up on 3 rd Street and enjoys a niche-market that extends over one kilometer. The business targets to enjoy great advantages especially in brand recognition and customer loyalty. Initially, the company will command an almost 100 percent market share in the immediate surroundings. However, in the next couple of years, chances are high, other internet cafes may open. The goal is to still retain over 70% of the market share in the wake of competition.

After doing extensive market research, the following was concluded:

  • YellowNet cyber will need to adjust its working hours in order to get more clients. For instance, the cyber will open earlier that competitors and remain open till late after other internet cafes have closed.
  • Charge a slightly lower browsing, printing and scanning rates compared to what others are offering their clients.
  • There will be a large number of clients visiting the premises especially when international conferences, shows and exhibitions are taking place in the surrounding.
  • The cyber will be extremely busy especially during the weekends and weekday evenings as people seek somewhere to browse the internet and socialize as they enjoy a cup of their favorite drink.
  • A lot of customers particularly those reading emails only will visit the premises for a shorter period of time compared to those doing research and projects.
  • Always have admin on duty to assist special customers especially seniors and those who may need someone to quickly respond to general enquiries.
  • Fully implement this gaming café business plan to ensure YellowNet is popular for online gaming as its latest catch especially amongst the youth.

Without a solid strategy, opening an internet café will be a failed mission. In this section, we look at the strategies that YellowNet intends to put in place to ensure it meets its expectations. This cyber has formulated three key strategies which include;

  • Focus on attracting a higher number of novice internet users with a friendly and accommodating environment that doesn’t make novices feel intimidated. YellowNet aims to put in place training opportunities to grow and maintain a loyal customer base.
  • Attract more Power Internet users who’re extremely knowledgeable when it comes to using the internet. This is an important customer segment for YellowNet as they’re always in need of cyber café services. Their web-browsing experience makes them to be admired by novice internet users.
  • Focus on establishing a friendly and comfortable social setting for YellowNet customers. A good social environment incorporates entertainment attracting customers that would ordinarily not need to access the internet from a cyber café. Once in the cyber, these customers should find an entertaining environment that will make them realize how fun it is to access the internet in a cyber café.

6.1 Sales Strategy Pyramid

The following points outline specifics on how YellowNet will implement the three strategies outlined above. Strategy pyramid graphics can be found in the appendix section of this plan.

6.1.1 Attract Power Internet Users

This strategy will place more emphasis on putting in place initiatives that will attract power internet users. These users are critical to the success of YellowNet and the following strategies will be used to attract these customers;

  • Stay abreast and offer the best computing technologies; these users love using the latest technologies.
  • Offer printing and scanning services
  • Allowing clients to access powerful software applications.

6.1.2 Offer a Social Hub

This strategy lays emphasis on building a safe, nice and friendly environment for YellowNet customers. Starting a cyber café goes beyond just offering PCs and internet.

  • The cyber will focus on availing standard entertainment facilities on the premises to entice more customers to come in. Soon clients who come in to enjoy entertainment will realize there is fast internet on site that they can utilize.
  • Invest in beautiful and well-designed sitting areas, tasteful furniture and decorate appropriately with lively themes that promote comfort.

6.1.3 Entice Novice Internet Users

YellowNet’s sales strategy involves reaching out to more novice internet users. This is a lucrative market that many cyber café business plans tend to neglect. Even though these customers don’t have browsing experience, they can be transformed into loyal cyber café customers. YellowNet intends to attract novice customers by:

  • Ensure YellowNet is known for a novice friendly environment. The facility will be staffed by knowledgeable and experienced personnel to ensure novice customers feel welcomed and their needs are promptly attended to.
  • A customer service desk will be manned by YellowNet personnel throughout to offer any help in case a customer has a question or wishes to raise a concern.
  • YellowNet hopes to introduce internet and email classes for beginners. The goal of these classes is to help novice users familiarize themselves with internet browsing and how to use computer systems available at the cyber café.


The purpose of SWOT analysis is to enable us understand both internal strengths and weaknesses that YellowNet must deal with. It also points out opportunities available for the business as well as the potential threats.

YellowNet has numerous strengths and advantages that will offer the business a competitive advantage and drive success. Before the plan to start an internet café was initiated, adequate market survey was done to identify the strengths, weaknesses, threats and opportunities.

6.2.1 Strengths

  • Well trained, professional and friendly staff. YellowNet has gone an extra mile to hire and train staff who have a passionate to train and help clients.
  • High-tech equipment which includes super-fast PCs, flat screen displays and high quality printers.
  • Fine ambience. Every customer who walks into YellowNet should immediately feel comfortable and welcomed.
  • A well-laid out vision as YellowNet knows what it takes to effectively meet client needs.

6.2.2 Weaknesses

  • Rapid changing technologies means YellowNet has to always keep abreast of the latest technology.
  • Significant expenses associated with keeping sophisticated hardware and software. YellowNet must -find ways to balance technology with other key business needs.

6.2.3 Opportunities

  • Rapid population increase of internet users means more people will need YellowNet services.
  • Social bonds and networks built as a result of the internet gives the business a platform to grow communities by establishing dedicated chat areas and community programs.

6.2.4 Threats

  • Massive reduction of internet access costs. The cost of internet is dropping rapidly and may end becoming cheap that nobody may be willing to visit a cyber café. YellowNet is aware of this reality and will constantly monitor pricing.
  • Emerging local competition: In future, new cyber cafes will be opened but YellowNet is well-prepared to take on this challenges.

6.2.5 Competitors

  • Because of Michael’s experience in the internet service provision industry, YellowNet has a competitive advantage over other cyber cafes.
  • The business has a unique sales and marketing strategy that effectively addresses how do internet cafes work in a highly competitive environment.

6.2.6 Sales Forecast

  • YellowNet Cyber is expected to get a regular influx of customers throughout the day and the sales are expected to vary from day to day and month.
  • YellowNet has based projected internet sales based on number of hours every terminal is active. Coffee and espresso sales are based on a financial data provided by Kobrick Coffee Company.

Cyber cafe business plan - Sales Forecast

6.2.8 Milestones

The Yellow Net Cyber Café has come up with some basic milestones to keep the business priorities in check. Responsibility of implantation will be overseen by Mike Thicke and his wife Tracy Thicke, who is the manager of the business. The milestone table below will be updated with an actual table as the year progresses.

Cyber cafe business plan - Milestones

Personnel Plan

Michael Thicke is the CEO and Owner of YellowNet Cyber. He manages and oversees all daily activities in the internet café. Mike will be helped by his wife Tracy, who is the Manager and will oversee financial books for the business. Both Mike and Tracy are responsible for making key management decisions.

Three staff members are Admin Assistants working part-time earning $7.00 per hour for 30 hours per week. There is one full-time technician working 40 hours per week at $12 per hour. The role of the technician is to offer technical support to clients and fix minor terminal bugs while Admin Assistants perform general administration duties. Intensive interviews and training is done to ensure only qualified personnel work in the establishment.

The simple staff structure ensures efficient distribution of duties and seamless workflow. It also allows better communication among team members to facilitate quick decision making. YellowNet management knows the secret to success is how to start your own internet café business with minimal but efficient personnel.

The following table is a representation of employee salaries for the next three years.

Financial Plan

YellowNet has developed the following financial plan which outlines how this cyber will achieve its financial goals within first three years. A financial way forward of how to start an internet cafe is essential to help the business realize its financial targets. There are plans in the pipeline to launch other establishments in NYC. For this to happen, the company must formulate a workable financial plan that will drive success.

8.1 Important Assumptions

Basic assumptions are indicated in the table below. These assumptions are expected to show variations due to various factors, but the result will not have any significant effect on the company’s financial strategy.

8.2 Brake-Even Analysis

Brake-even data for YellowNet is illustrated in the chart and table below.

Cyber cafe business plan - Brake Even Analysis

8.3 Projected Profit and Loss

Payroll Expense: The founder of YellowNet, Michael Thicke will get a salary of $26,000 in year one, $28,000 in year two, and $30,000 in year three. YellowNet has put in place plans to hire 3 part-time after first year ends for $6 per hour while a full-time technician will earn $12 per hour.

Lease Expenses: The facility intends to lease a 1,500 square foot facility at $1.875. According to the lease agreement signed by YellowNet, rent due every month totals to $800 for a total of 24 months. After five hundred and twenty days, the lease is availed for consideration. Right to renew or cancel the agreement is based on issues at hand.

Utilities Expense: As indicated in the signed lease agreement, the lessor is responsible for utility payments which include; real estate taxes, gas and garbage disposal among others. YellowNet is expected to cater for the internet cafe business phone bill expenses.

Marketing Expenses: YellowNet has allocated $20,000 for promotion related expenses for year one. This money will cater for placing adverts in local dailies to boost customer awareness.

Insurance Expenses: YellowNet Cyber has allocated $7,000 for insurance for the first year, second and third year. In future, the business intends to spend more on insurance coverage.

Taxes: Since YellowNet is an LLC, it is not taxed but there is a 15% payroll obligation.

A Comprehensive profit and Loss data is illustrated in the table below.

Cyber cafe business plan - Profit Monthly

8.4 Projected Cash Flow

YellowNet’s projected cash flow is shown in the table below.

Cyber cafe business plan - Projected Cash Flow

8.5 Projected Balance Sheet

YellowNet’s projected balance sheet is shown in the table below.

8.6 Business Ratios

The SIC (Standard Industrial Classification) code for Internet Service Provider Industry is “Remote data base information retrieval “7375.9903. “information retrieval services” 7375 report was used to generate the industry profile. YellowNet is also a food café so it could have used “Eating Places” ratios based on SIC classification 5812. YellowNet Café belongs to two business segments that makes the ratios a combination of two industries.

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business plan template for internet cafe

How to create a financial forecast for an internet cafe?

internet cafe financial forecast

Creating a financial forecast for your internet cafe, and ensuring it stays up to date, is the only way to maintain visibility on future cash flows. 

This might sound complex, but with the right guidance and tools, creating an accurate financial forecast for your internet cafe is not that hard.

In this guide, we'll cover everything from the main goal of a financial projection, the data you need as input, to the tables that compose it, and the tools that can help you build a forecast efficiently.

Without further ado, let us begin!

In this guide:

Why create and maintain a financial forecast for an internet cafe?

  • What information is used as input to build an internet cafe financial forecast?

The sales forecast for an internet cafe

The operating expenses for an internet cafe.

  • What investments are needed for an internet cafe?

The financing plan of your internet cafe

What tables compose the financial plan for an internet cafe.

  • Which tool should you use to create and maintain your internet cafe's financial projections?
  • Financial forecast template for an internet cafe

The financial projections for your internet cafe act as a financial blueprint to guide its growth with confidence and ensure its long-term financial viability. 

To create them, you will need to look at your business in detail - from sales to operating costs and investments - to assess how much profit it can generate in the years to come and what will be the associated cash flows.

During challenging market conditions, maintaining an up-to-date financial forecast enables early detection of potential financial shortfalls, allowing for timely adjustments or securing financing before facing a cash crisis. 

Your internet cafe's financial forecast will also prove invaluable when seeking financing. Banks and investors will undoubtedly request a thorough examination of your financial figures, making precision and presentation essential.

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

What information is needed to build an internet cafe financial forecast?

The quality of your inputs is key when it comes to financial modelling: no matter how good the model is, if your inputs are off, so will the forecast.

If you are building a financial plan to start an internet cafe, you will need to have done your market research and have a clear picture of your sales and marketing strategies so that you can project revenues with confidence.

You will also need to have a clear idea of what resources will be required to operate the internet cafe on a daily basis, and to have done your research with regard to the equipment needed to launch your venture (see further down this guide). 

If you are creating a financial forecast of an existing internet cafe, things are usually simpler as you will be able to use your historical accounting data as a budgeting base, and complement that with your team’s view on what lies ahead for the years to come.

Let's now zoom in on what will go in your internet cafe's financial forecast.

The sales forecast, also called topline projection, is normally where you will start when building your internet cafe financial forecast.

Creating a coherent sales projection boils down to estimating two key drivers:

  • The average price 
  • The number of monthly transactions

To do this, you will need to rely on historical data (for an existing business), market research data (for both new and existing internet cafes), and consider the elements below:

  • Location - The location of your internet cafe can greatly impact the average price and number of monthly transactions. A busy, high-traffic area may allow you to charge higher prices and attract more customers, while a remote or less accessible location may result in lower prices and fewer transactions.
  • Technology trends - As technology continues to advance and evolve, it may affect the average price and number of monthly transactions at your internet cafe. For example, if more people start using mobile devices or laptops instead of desktop computers, you may need to adjust your prices or services to cater to this shift in technology.
  • Competition - The presence of other internet cafes in your area can also impact your business's performance. If there are many competitors offering similar services, you may need to lower your prices or offer unique services to attract customers. On the other hand, if you are the only internet cafe in the area, you may be able to charge higher prices and attract more customers.
  • Seasonal fluctuations - Depending on your location, there may be seasonal changes in demand for internet services. For example, during the summer months, there may be more tourists in your area who need internet access, resulting in higher prices and more transactions. In contrast, during the slower winter months, you may need to adjust your prices to attract local customers.
  • Customer preferences - The preferences and needs of your target customers can also impact your sales forecast. For example, if your internet cafe caters to a younger demographic, you may need to offer more affordable prices to attract students. On the other hand, if your target customers are professionals, you may be able to charge higher prices for premium services.

After the sales forecast comes the operating expenses budget, which we will now look into in more detail.

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The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

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Once you know what level of sales you can expect, you can start budgeting the expenses required to operate your internet cafe on a daily basis.

Expenses normally vary based on how much revenue you anticipate (which is why, from experience, it is always better to start your forecast with the topline projection), and where your business is based. 

Operating expenses for an internet cafe will include some of the following items:

  • Rent: Monthly cost of leasing the space for the internet cafe.
  • Electricity: Cost of electricity for powering the computers and other equipment.
  • Internet Service Provider (ISP) fees: Monthly cost of internet connection for the cafe.
  • Telephone expenses: Cost of landline and/or mobile phone for customer service and communication purposes.
  • Staff costs: Salaries, benefits, and taxes for employees such as customer service representatives and technicians.
  • Accountancy fees: Cost of hiring an accountant to manage financial records and taxes.
  • Insurance costs: Monthly or annual premiums for business insurance to protect against potential risks and liabilities.
  • Software licences: Cost of purchasing and renewing licences for software used in the internet cafe, such as anti-virus and productivity tools.
  • Marketing and advertising expenses: Cost of promoting the internet cafe through online and offline channels to attract customers.
  • Maintenance and repair costs: Cost of regular maintenance and repairs for computers, printers, and other equipment.
  • Cleaning services: Cost of hiring a cleaning company to maintain the cleanliness of the internet cafe.
  • Office supplies: Cost of purchasing essential office supplies such as paper, ink, and stationery.
  • Security expenses: Cost of security measures such as CCTV cameras and alarms to protect against theft and vandalism.
  • Banking fees: Charges for using banking services such as credit card processing and business checking account fees.
  • Furniture and decor: Cost of purchasing and maintaining furniture and decor for the internet cafe.

This list will need to be tailored to the specificities of your internet cafe, but should offer a good starting point for your budget.

What investments are needed to start or grow an internet cafe?

Creating and expanding an internet cafe also requires investments which you need to factor into your financial forecast.

Capital expenditures and initial working capital items for an internet cafe could include elements such as:

  • Computer equipment: This includes desktop computers, laptops, monitors, keyboards, and mice that will be used by customers and staff in your internet cafe.
  • Furniture: You will need to purchase tables, chairs, and other furniture to create a comfortable and functional space for your customers to use your internet services.
  • Networking equipment: This includes routers, switches, cables, and other networking equipment that will be used to connect your computers to the internet and to each other.
  • Point-of-sale system: You will need to invest in a point-of-sale system to track sales, manage inventory, and process payments from your customers.
  • Security equipment: To ensure the safety of your customers and your equipment, you may need to purchase security cameras, alarms, and other security equipment for your internet cafe.

Again, this list is not exhaustive and will need to be adjusted according to the circumstances of your internet cafe.

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The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The Business Plan Shop's Business Plan Software

The next step in the creation of your financial forecast for your internet cafe is to think about how you might finance your business.

You will have to assess how much capital will come from shareholders (equity) and how much can be secured through banks.

Bank loans will have to be modelled so that you can separate the interest expenses from the repayments of principal, and include all this data in your forecast.

Issuing share capital and obtaining a bank loan are two of the most common ways that entrepreneurs finance their businesses.

Now let's have a look at the main output tables of your internet cafe's financial forecast.

The projected profit & loss statement

The projected profit & loss shows how profitable your internet cafe is likely to be in the years to come.

internet cafe profit and loss forecast

For your internet cafe to be financially viable, your projected P&L should ideally show:

  • Sales growing above inflation (the higher the better)
  • Profit margins which are stable or expanding (the higher the better) 
  • A net profit at the end of each financial year (the higher the better)

This is for established internet cafes, there is some leniency for startups which will have numbers that will look a bit different than existing businesses.

The projected balance sheet

Your internet cafe's projected balance sheet provides a snapshot of your business’s financial position at year-end.

It is composed of three types of elements: assets, liabilities and equity:

  • Assets: represent what the business possesses including cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: represent funds advanced to the business by lenders and other creditors. They include accounts payable (money owed to suppliers), taxes payable and loans from banks and financial institutions.
  • Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

financial projections: internet cafe balance sheet example

The cash flow projection

The cash flow forecast of your internet cafe will show how much cash the business is expected to generate or consume over the next three to five years.

internet cafe cash flow projection

There are multiple ways of presenting a cash flow forecast but from experience, it is better to organise it by nature in order to clearly show these elements:

  • Operating cash flow: how much cash is generated by the internet cafe's operations
  • Investing cash flow: what is the business investing to expand or maintain its equipment 
  • Financing cash flow: is the business raising additional funds or repaying financiers (debt repayment, dividends)

Your cash flow forecast is the most important element of your overall financial projection and that’s where you should focus your attention to ensure that your internet cafe is adequately funded.

Note: if you are preparing a financial forecast in order to try to secure funding, you will need to include both a yearly and monthly cash flow forecast in your internet cafe's financial plan. 

Which tool should you use to create your internet cafe's financial forecast?

Creating your internet cafe's financial forecast may sound fairly daunting, but the good news is that there are several ways to go about it.

Using online financial forecasting software to build your internet cafe's projections

The modern and easiest way is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.

There are several advantages to using specialised software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You have access to complete financial forecast templates
  • You get a complete financial forecast ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast, and recalibrate your forecast as the year goes by
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck
  • It’s cost-efficient and much cheaper than using an accountant or consultant (see below)

If you are interested in this type of solution, you can try our forecasting software for free by signing up here .

Hiring a financial consultant or chartered accountant

Hiring a consultant or chartered accountant is also an efficient way to get a professional internet cafe financial projection.

As you can imagine, this solution is much more expensive than using software. From experience, the creation of a simple financial forecast over three years (including a balance sheet, income statement, and cash flow statement) is likely to start around £700 or $1,000 excluding taxes.

The indicative estimate above, is for a small business, and a forecast done as a one-off. Using a financial consultant or accountant to track your actuals vs. forecast and to keep your financial forecast up to date on a monthly or quarterly basis will naturally cost a lot more.

If you choose this solution, make sure your service provider has first-hand experience in your industry, so that they may challenge your assumptions and offer insights (as opposed to just taking your figures at face value to create the forecast’s financial statements).

Why not use a spreadsheet such as Excel or Google Sheets to build your internet cafe's financial forecast?

Creating an accurate and error-free internet cafe financial forecast with a spreadsheet is very technical and requires a deep knowledge of accounting and an understanding of financial modelling.

Very few business owners are financially savvy enough to be able to build a forecast themselves on Excel without making mistakes. 

Lenders and investors know this, which is why forecasts created on Excel by the business owner are often frowned upon. 

Having numbers one can trust is key when it comes to financial forecasting and to that end using software is much safer. 

Using financial forecasting software is also faster than using a spreadsheet, and, with the rise of artificial intelligence, software is also becoming smarter at helping us analyse the numbers to make smarter decisions.

Finally, like everything with spreadsheets, tracking actuals vs. forecasts and keeping your projections up to date as the year progresses is manual, tedious, and error-prone. Whereas financial projection software like The Business Plan Shop is built for this.

Use our financial projection templates for inspiration

The Business Plan Shop has dozens of financial forecast templates available.

Our examples contain a complete business plan with a financial forecast and a written presentation of the company, the team, the strategy, and the medium-term objectives.

Whether you are just starting out or already have your own internet cafe, looking at our financial forecast template is a good way to:

  • Understand what a complete business plan should look like
  • Understand how you should model financial items for your internet cafe

The Business Plan Shop's financial forecast templates

  • Having a financial forecast enables you to visualise the expected growth, profitability, and cash generation for your business over the next three to five years.
  • Tracking actuals vs. forecast and keeping your financial projections up-to-date is the only way to get a view on what your internet cafe future cash flows may look like.
  • Using financial forecasting software is the mordern and easy way to create and maintain your forecasts.

This is the end of our guide on how to build the financial forecast for an internet cafe, we hope you found it useful. Don't hesitate to contact us if you want to share your feedback or have any questions.

Also on The Business Plan Shop

  • Example of financial forecast

Know someone who owns or is thinking of starting an internet cafe? Share our forecasting guide with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Top 10 Cafe Business Plan Templates with Samples and Examples

Top 10 Cafe Business Plan Templates with Samples and Examples

Sapna Singh


It is well-known that people enjoy a freshly prepared cup of tea or coffee at any time of the day! Experts estimate that over 2.5 billion cups of coffee are consumed globally daily. It is the world’s second-most traded commodity after crude oil. The ready-to-drink sector, which includes cafés, is expected to rise by 67%. Unsurprisingly, cafés are becoming popular as hangouts for friends, family, and other gatherings. This present boom demonstrates that opening a coffee shop may be profitable, if done correctly!

Opening a restaurant, cafe, or coffee shop is both exhilarating and daunting. Explore SlideTeam’s finest Business Plan Templates  to help you transform your culinary passion into a profitable venture.

A thorough business strategy is essential whether you are opening a small coffee and internet café or a coffee house bistro. It will serve as a roadmap for the development of your café and is critical to its success.

Café Business Plan: Roadmap for your entrepreneurial adventure

You can validate your company idea using this document. It enables you to identify your target market, marketing approach, and strategies to set yourself apart from your rivals.

Explore our Bakery Business Plan Templates  as your ideal partner in making your culinary art dreams a reality. Click here  to learn more.

This blog lays the framework for turning your idea of the café into a reality. It provides examples and samples to write your first café business plan. Use SlideTeam’s Top 10 Café Business Plan Templates to develop a strategic plan to present to potential backers, partners, and investors. These templates provide a description of your company’s concept and its success strategy of providing exceptional customer service, a magnificent menu, and a calm atmosphere for customers to enjoy their coffee. The 100% customizable nature of the business plan ppt templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Use SlideTeam’s PowerPoint Templates to help you plan, start, and grow your café business!

Create a niche for your café in the market and set a course to success with the PPT Templates listed below.

Template 1: Executive Summary Related to the Company PPT

Use this PPT Template to present a brief overview of your coffee shop business plan. This executive summary template includes your café business idea, with a company overview, services, mission, consumer focus, and success factors. Mention the cafe’s name, website address, year of formation, location, etc. to sum up the business plan. Employ this presentation template to provide a description of the coffee shop's identity and principles, providing potential investors or stakeholders a clear idea of what the company stands for and its goals. Get it now!

Executive Summary Related to the Company PPT

Download this template

Template 2: Business Unique Selling Propositions

Highlighting the unique traits of your café marketing plan to help you enhance sales. Use this PPT Template to sell your traits through a café business strategy to attract your ideal customer. It promotes clarity and concentration, premium taste, high-quality beans, etc., to develop a reputation in the industry for quality and dependability. This value proposition positions the café for success in the competitive coffee shop industry with emphasis on these critical differentiators. Employ this download to increase the visibility of your standout elements and attract the attention of new and existing customers, making your brand more engaging. Get it now!

Business Unique Selling Propositions

Template 3: Coffee Shop Financial Summary Projections

Use this PPT Template to present a financial projection overview for your café startup plan. This coffee shop business plan temmplate is intended to assist you in estimating revenue based on customer traffic. Use this template to showcase EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), net income, and net income, with significant notes, that demonstrate your ability to repay a loan and the possible return on investment that potential investors can expect. This presentation offers a new set of projections for your new coffee business. Get it now!

Coffee Shop Financial Summary Projections

Template 4: Competitive Analysis and Competitor Pricing

Need a detailed analysis of key areas of competition to optimize your café business strategy? Use this PowerPoint Presentation to compare and contrast major stakeholders in your café startup plan. This slide depicts competition analysis and price of types of food such as coffee tea, breakfast, lunch, etc., to discover areas where the café may differentiate itself and build a distinct value proposition. The results of this study can be used to modify the company’s offerings to match the needs of its target market and strategically position it to increase market share. This analysis is carried out on products and services, strengths, food types, area/location serviced, and social media presence. Use this presentation template to make crucial strategic decisions for the café. Get it now!

Competitive Analysis and Competitor Pricing

Template 5: Marketing Plan with Promotional Strategy

Create a framework for your café marketing plan with this PPT Template. This slide contains a complete café business strategy to help you launch a new café or create continuing marketing promotions to promote sales. It comprises steps such as reaching out to customers through direct mail, public relations, advertising, etc., to engage with them and create demand. This enables you to display and advertise your company. Deploy this presentation to learn how to establish a restaurant brand that stands out, draws guests, and encourages repeat visits. To know more, click on the Restaurant Business Plan template

Marketing Plan with Promotional Strategy

Template 6: Management Team for Startup Coffee Shop Business

Use this PPT Template to highlight the organizational structure of your café business. This management summary portion of your café startup plan describes the structure, management team, skills and portfolios etc. This template specifies roles and responsibilities as well, providing a complete framework for the strategy. Use this download to highlight the management team’s talents and experiences that demonstrate their capacity to expand a business. Get it now!

Management Team for Startup Coffee Shop Business

Template 7: Source and Use of Funds

Your coffee shop business plan must include a precise funding breakdown. Use this PowerPoint Presentation to demonstrate the sources and uses of finances, such as owner contributions, commercial loans, lines of credit, etc., to demonstrate where the money you require is coming from and what it will be used for. This will enhance the value of your café business plan by demonstrating to a lender how much finance you require, what you have as collateral, and the size of loan you require. Grab it now!

Source and Use of Funds

Template 8: One-Pager Café  Opening Business Plan

This one-page PPT Template summarizes a coffee shop business plan. Use this presentation template to showcase your compelling café business idea and profile that includes your café name, logo, founder, vision and mission statement, business summary, industry analysis, and marketing plan. This template underlines your USP with a pricing plan that ensures profitability and affordability. It helps you navigate marketing strategies and difficulties with answers, as well as identify your competition.  Grab it now!

One-Pager Café Opening Business Plan

Template 9: Restaurant Café  Business Idea PPT

A thriving coffee house requires three components to convert visitors into regulars: Selection, quality, and seasonality by stocking up on popular products. Use this PPT Template to create a café business strategy that focuses on providing something distinctive and capitalizing on seasonal phenomena. This complete deck will help you meet specific customer expectations by showcasing your executive summary, challenges, solutions, USPs, financial estimates, etc. Highlight key insights that will not only aid with service sourcing, but also raise consumer demand. Grab it now!

Restaurant Café Business Idea PPT

Template 10: Bi-fold Café Bistro Business Plan Report

Use this PowerPoint Template to present a café bistro business strategy. This plan provides an opportunity for financial institutions to assess our vision and strategic emphasis. It includes details on company, products and services, market emphasis, action plans and forecasts, management team, and financial plan. Use this presentation to foresee elements of managing and operating a café and establish a solid foundation for making your café ideas a reality. Grab it now!

Bi-fold Café Bistro Business Plan Report

The unspoken component of running a successful café business

A café business plan is a basic summary of your company’s concept and success approach. Use SlideTeam’s PPT Templates to create a well-written business plan that shows your investors and yourself why your café is capable of success.

P.S. Do you want to open a coffee business but aren't sure where to start? Check out our Coffee Shop Business Plan PPT Templates  to help you create a complete and effective business plan.


What is a café business plan.

A café business plan is a framework for planning and forecasting areas of managing and operating a café, such as the menu, location, competitive analysis, market research, sales, financing, employee development, and much more. It is beneficial to explain your business concept and how it will prosper. This document offers information about your competition, target market, and pricing structure to get investment partners.

How do I start a café business?

  • Research the coffee business
  • Define your vision
  • Create a business plan
  • Choose a location
  • Find the best suppliers
  • Source commercial equipment
  • Design your café and a menu
  • Hire the right people
  • Market your café

Click here to discover more about the many types of information that will go into your café business plan, as well as further tips on how to create one.

How do I attract customers to my café?

Following are some tactics for attracting people to your café or coffee business:

  • Set reasonable prices and provide discounts
  • Marketing and promotion on social media
  • Email and website marketing:
  • Loyalty programs
  • Use a POS (Point of Sale) system and contactless menus to improve your business processes for your customers. This includes shorter client wait times, faster payments, and so on.
  • Offer gift vouchers, freebies, and free Wi-Fi.

Related posts:

Starting a restaurant, cafe, or coffee shop here are 18 best business plan templates for you, how to craft a perfect coffee shop business plan access the best pdf word document, coffee shop business plan templates: a pathway to profitable brews.

  • How to Design the Perfect Service Launch Presentation [Custom Launch Deck Included]

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Home > Industry Templates > Internet Cafe Business Plan Revenue Projection

internet cafe revenue projection template v 1.0

Internet Cafe Business Plan Revenue Projection

This internet cafe revenue projection template is the first step in starting an internet cafe business plan. As can be seen below the template provides a quick and easy method to estimate revenue for an internet cafe for the next 5 years.

internet cafe revenue projection template

The template allows for additional sundry revenue types to give a complete revenue projection for the five year period.

A daily revenue summary by revenue type, computer rental, food and drinks, and services is provided for analysis purposes.

Internet Cafe Business Plan Revenue Projection Download

The internet cafe business plan revenue projection template is available for download in Excel format by following the link below.

About the Author

Chartered accountant Michael Brown is the founder and CEO of Plan Projections. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

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Internet Cafe Business Plan

If you're looking to secure finance for your internet cafe business, then you'll need a robust business plan.

Every lender requires a business plan from you and the Business Plan Academy has made this task quick and easy for you. Through our 20 years business planning experience, we've worked with many banks and perfected the 18-page internet cafe business planning system.

At the heart of this system is an already completed internet cafe business plan with every section your lender requires already completed.

Simply enter your own business data to tailor the narrative to your business. Then use the "Financial Forecasting Wizard" to create all your financial plans.

The Benefits of This System

  • Specific for an internet cafe business.
  • Every section already complete.
  • Easy to tailor to your own business.
  • Specially formatted for banks.
  • Hundreds of examples to help your own thinking.
  • No special software required (uses Microsoft Word).
  • Downloadable online so you can start immediately.
  • Saves you time as you can start from a completed plan.
  • Guaranteed to get you finance - or your money back.

Business Plan Contents

  • Executive Summary
  • Description of Business
  • Product Summary
  • Business Strategy
  • Financial Summary
  • Market Research
  • Market Trends
  • External Research
  • Market Estimates
  • Management Team
  • Business Location
  • Business Organisation
  • SWOT Analysis
  • Competitive Analysis
  • Customer Segments
  • Customer Demographics
  • Sales Strategy
  • Pricing Strategy
  • Marketing Plan
  • Advertising Plan
  • Objectives & Plans
  • Resource Allocation
  • Budget Allocation
  • Startup Budget
  • Forecast Profit & Loss Account
  • Forecast Balance Sheet
  • Forecast Cash Flow
  • Sales & Profit Forecasts
  • Sales Charts & Graphs
  • Bank Preferred Format
  • Suitable For PC and Mac

Additional Guides Also Included

The internet cafe business plan also comes with the following comprehensive business planning tools at no additional cost to you:

Fast-track Business Plan Guide

This step-by-step guide takes you through every element required for your plan. It includes over 250 examples to make completing your business plan a simple task.

Business Plan Template

You can choose to edit the sample internet cafe business plan directly or use this template to add in your details. The template structures your information into the correct format for final preparation.

Financial Forecasting Wizard

Completing financial statements is one of the hardest things to do. Therefore, you'll receive the Financial Forecasting Wizard. This interactive spreadsheet model automatically calculates your Profit & Loss, Cash Flow, and Balance Sheet from your base business data.

Free Online Support

With your business plan, you receive unlimited access to our online business community. Here you can make partnerships, discover new ideas, discusss joint ventures or get immediate solutions to any challenge you may face.

100% No-Risk, 90-Day Money-back Guarantee

We're confident that this Internet Cafe Business Planning System will enable you to quickly complete a robust business plan for your business. We also guarantee it will secure the finance you require, or we'll refund your purchase in full within 90 days.

How To Download

The complete system is only £29.95 including VAT.

As you are ordering over the internet, you can order and download 24 hours a day. You can select the secure servers or Worldpay or Paypal to process your order.

Click here to download The Internet Cafe business plan and business planning tools


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Starting an Internet Cafe Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

Starting an Internet Cafe Business in South Africa – Business Plan (PDF, Word & Excel)

An internet café is a profitable business to start in South Africa. With the increasing number of internet users in the country, there is still a significant number of people with no internet access especially in rural areas -only 2% of rural homesteads have access to the internet. An internet café especially one that offers other services such as gaming, printing and utility payments is a lucrative business that can provide you with good profits. This article will outline how to start an internet café business in South Africa the internet cafe business plan – PDF, Word and Excel.

There are some essential things you need to consider before you venture into such a business venture. You have to decide on the size of your internet cafe; the location of your shop, the kinds of products and services you will sell, and your target market. These choices will be affected by the amount of capital you have, and the market you are targeting. You should carry out a feasibility study, market research and have a good internet café business plan before you venture into this type of business.


Market research is a critical part of every business. The more you know about your market and its needs, the easier it will be for you to develop your business strategy and find the right customers. When conducting market research for an Internet cafe business, check out your competition: You need to know who else is in your market so that you can decide what makes your business different from theirs. Consider visiting your local internet cafes and seeing what their offerings are, as well as how they differ from yours. Find out whether or not they offer something that you don’t already have in place, and take note of their weaknesses. You must check out the size of your market in order to understand just how large your industry is before launching your internet cafe business. After conducting a market assessment, you will be in a much better position to segment your ideal market. You can segment your customers based on age, hobbies, and buying habits. This way, you can find out if your services are suitable for them.


An Internet café, also known as a “cybercafé,” provides the use of computers with high bandwidth Internet access for a set price. The use of these computers is generally charged by the minute or part of an hour. The internet cafe business model is a simple one that you can implement. You must have a physical location in order to run your internet café business. You will also need some equipment and software, as well as staff to run the business and serve customers. A typical day at an internet cafe involves opening up for business during the morning or afternoon hours, from 8 a.m. to 4 p.m., but that will depend on your target market and location. You can hire staff to greet customers and take their orders for the duration of their online stay (usually 30 minutes). These staff members can also monitor the computer use of minors under 18 years old. Since internet services have become readily available in most parts of South Africa, you can supplement your services by offering gaming services, printing, and utility payments too. You can also offer coffee, tea, and some snacks to attract clients to your shop.


The location of your business is an important decision to make before you start an internet cafe. It’s important that you locate your internet cafe close to your target market. Consider the amount of road traffic, find an easily accessible location where people can stop and quickly get service. There are several possible locations, including shopping centres, malls and the city centres. The location you plan for your internet café has an effect on your marketing strategy. Opening an internet café close to places that typically have potential for traffic such as near schools could be ideal depending on your target market. It is also important to be strategic about your neighbouring businesses because you are more than likely to feed into each other instead of competing. Your internet cafe should be large enough to accomodate the number of computers you intend to have, and space for other services you intend to offer. Customers should be able to freely move within the internet cafe. Your internet cafe business plan should cater for the costs of purchasing or leasing the premises.


You need various equipment for your internet cafe business. The equipment you need will depend on the size of your internet café and the kinds of products and services you will offer. The basic equipment required for an internet café are computers and Wi-Fi routers which provide high-speed internet connection. The other equipment will be determined by the extra products and services you will offer at your internet café. For example you may need printers, laminating machines, binding machines if you intend on offering those services. You will also need a refrigerator if you plan on selling refreshments. Your internet cafe business plan should cater for the costs of purchasing the relevant equipment.


The products and services you will offer will depend on your target niche. Most internet café offer internet surfing, gaming, printing & related services, computer accessories, refreshments, and you can also purchase or pay your utility bills in other internet cafés. It is best to offer differentiated services to your customers in order to attract more customers and to increase cashflow. It may be a good idea to sell beverages and snacks to complement your internet products and services. Another essential factor in running an internet café is is selecting the right Internet service provider (ISP). Your internet service provider should offer you reliable and high speed connection that will allow you to offer quality internet services that way you can attract and retain customers. The are many internet service providers you can use for an internet cafe like Vodacom Business Internet,  Telkom Business Internet and many other fibre companies. Your internet cafe business plan should clearly outline the different products and services you will offer.


It is critical to compare your internet cafe business to other similar businesses when setting one up and running one. In this way, you can determine what the strengths and weaknesses of your competition are and how they compare to yours. As part of this process, you should consider the following questions. What makes your internet cafe better? Why would people come to your shop instead of going somewhere else? How does your internet cafe differ from the other competitors’ offerings? Look out for any opportunities for you to improve upon the services you offer your customers? With a competitive analysis, you can discover where your internet cafe business can do well, where you need to improve, and which trends you need to get ahead of. You should conduct a competitive analysis on a regular basis, not just when you first open your internet cafe business. Your competitive analysis should include your competitors’ features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture, and customer reviews. Your cybercafé chases similar  customers as its competitors. Since you offer comparable products or services to each other, you need to understand why you win some clients but lose others, and a competitive analysis helps you do that.


As a customer-centric business, its important that you hire employees that are friendly and efficient. Your employees should be passionate about serving and assisting clients. If you want to hit the ground running it is better to hire a team of people who have experience in running an internet café. Your staff members should be computer literate and able to teach and assist your customers. Inexperienced staff members need to get extensive training before they can be given intricate tasks. There are risks associated with running an internet café. It is important that your staff are always on the lookout for scammers and cybercriminals who prey on unsuspecting customers and your business. Thus, the issue of security cannot be underestimated when it comes to running an internet café.  Some of the required staff for an internet café include, the café assistant, security and administration to name a few.  Your internet cafe business plan should cater for the salaries of your staff.

Some of the day-to-day operation of this business involves:

  • Help customers with the use of computers and applications.
  • Respond to customers who encounter error messages from accessing sites, emailing, or downloading content.
  • Monitor use of computers to ensure compliance with café policies and applicable laws and regulations.
  • Time customers of the number of minutes or hours they will use the computer, internet and playing online games.
  • Serving refreshments


A marketing and sales plan is a document that contains all the information you will need to set up and run your internet cafe business. Your plan should contain research on how well your target market will respond to your internet cafe products and services, plus it should outline the steps you must take in order to reach your customers. Your marketing plan will also include a detailed sales strategy that describes how you will make money from the sale of your cybercafé services. You should clearly outline how you will set up your internet café and the kind of complimentary services you will offer. Some of the strategies you can include in your sales and marketing plan include, offering discounts for selling more login tickets and buzz marketing, where you can focus on creating excitement among consumers about a particular game or service at your cafe. Consider event marketing, which can be both online and offline, in order to promote your internet cafe. This can be a gaming night where regulars and new clients can be invited to play games for a price. That can be a great way to promote your business. You must not neglect word-of-mouth marketing when creating your sales and marketing strategy. Word of mouth marketing is still a great way to raise awareness about your internet business.

Although there is a huge gap between internet access in urban and rural areas, South Africa has one of the fastest growing internet penetration in Africa. The demand for internet services has been growing at a fast rate, with a lot of business being conducted online. Even though some people in urban areas have access to internet connection at home, they still make use of internet café for other services such as printing and laminating. Even in the urban areas a lot of people access internet from internet cafes as not everyone has internet at home. Business peoples, students, freelancers are big users of internet in internet cafes. Another market that has been growing all over the world including in South Africa is online gaming.  However, not everyone in urban areas has the proper equipment for gaming. In rural areas few people have access to the internet so there is a ready market for the traditional services of browsing and emailing. Thus, each market, has unique needs that can be met by an internet café. Ensure that you conduct a feasibility study for your business before you set it up in your chosen location. A proper marketing strategy should be included in your internet cafe business plan.


To start a successful internet business, consider opening one in a neighborhood with a middle- to low-income population. Opening up an internet café in a high-income neighborhood is not ideal. A lot of people from high-income neighborhoods already have WI-FI and computers, and the majority of them also have multipurpose printers and gaming devices. The only time you’ll get business is when the ink on their printers runs out. Many new entrepreneurs appear to make this error. Also, leasing a space in a high-income neighborhood can be very costly. Your business will run at a loss and ultimately fail. Consider locating your cafe in townships or middle- to low-income neighborhoods to ensure a steady flow of customers. You should take your internet café to people who actually need it. The city center of any town is not a bad place to have your shop, especially in small towns that are surrounded by rural areas where you will likely get a lot of clients, especially if you don’t have a lot of competition.

Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in an internet café is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out internet cafe business plan will help you in both the short term and long term for your investment. There are various risks associated with running an internet café, like any other venture, your internet business plan should clearly outline these risks involved and ways to minimise them.


For an in-depth analysis of the internet cafe business in South Africa, purchase our internet cafe business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the internet cafe business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run an internet cafe business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the internet cafe business plan will lay out all the costs involved in setting up and running the business. The business plan is designed specifically for the South African market.


The internet cafe business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your internet cafe business
  • As an internet cafe project proposal
  • Assessing profitability of the internet cafe business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation


The business plan includes, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in the internet cafe business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your internet cafe business in South Africa

The Internet Cafe Business Plan package consist of 4 files

  • Internet Cafe Business Plan – PDF file (Comprehensive – 82 pages)
  • Internet Cafe Business Plan – Editable Word File (Comprehensive – 82 pages)
  • Internet Cafe Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 43 pages)
  • Internet Cafe Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.


We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

business plan template for internet cafe

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

business plan template for internet cafe

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

  • Cash deposit into our FNB Company Bank Account
  • EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link ). Email: [email protected] .


About The Author


BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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7 Cafés in Moscow That Are Perfect for Book Lovers

Golden cup and basket with books

Culture Trip has already told you about Moscow ’s best coffee places and loveliest bookstores . Now we’ve put together a list of cafés where you can satisfy your passions for delicious coffee and a good read.

1. kvartira 44.

Cafe, Restaurant, Bar, Coffee, Russian

This restaurant’s name translates to ‘apartment 44’, and it is, indeed, styled like an old-school apartment of Moscow Intelligentsia. Complete with homely lamp shades, shabby bookshelves and an antique piano, Kvartira 44 offers satisfying meals, live piano music after 9 pm and a one-of-a-kind ambience.

business plan template for internet cafe

2. Bookvodom

3. literary cafe.

Cafe, Coffee, Russian

One of Moscow’s biggest and most celebrated bookstores, Moskovskiy Dom Knigi is also a home to the pleasant Literary Cafe with surprisingly good food, exciting workshops, book readings and a plethora of books from which to choose. Here you can recharge your batteries by curling up with a good book on a snug sofa.

Cafe, Coffee, Georgian, French

This multi-space venue comprises a café, an artsy bookstore, a small art gallery, a designer shop and a conservatory – the latter of which hosts music performances on weekends. Founded by Vasili Tsereteli, whose father created Moscow’s Peter the Great statue, Mart shares the building with the Moscow Museum of Modern Art. Apart from the exciting cultural agenda, the café offers delicious Georgian and French dishes.

One of Russia’s most famous centres for contemporary art boasts the best museum café in Moscow. The pleasantly laid-back establishment offers an inventive menu and friendly service. As for books – you can always borrow one in the Garage Library or get one from the museum’s bookstore.

LES, located in the Museum of Moscow, is a perfect spot if you’re looking for some peace and quiet. Loved for its minimalist design, exquisite drinks and coffee-savvy staff, LES is also home to a small but well-chosen library.

7. Cafe Pushkin

Cafe, Restaurant, Patisserie, Dessert Shop, Pastry Shop, Bakery, Russian

One of Moscow’s best and most famous restaurants, Cafe Pushkin has an entire dining hall named ‘Library’. Grab a book and enjoy some of the best meals you can have in Russia’s capital, all while soaking in the atmosphere of a historic pre-revolutionary mansion.

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Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

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Moscow International Business Centre (MIBC)

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is

Estimated Investment

$12 billion

Construction Started

Moscow, Russia

Project Type

Business complex (city within a city)

CITY JSC, Moscow City Government

business plan template for internet cafe

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is on an old urban area near the river embankment. The goal of the project is to create a new business district within the city.

The whole complex is to be built on a 100ha site (divided into 30 plots) designated for new development on the Krasnopresnenskaya embankment. The management company for the project is CITY Joint Stock Company (CITY JSC), a company first set up in 1992 as a collaboration between the Russian government and private investors.

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The project was first launched in the early 1990s but has been stalled for much of the last 10 years due to a lack of investment. In 2003 the project started to attract investment again and has been gaining momentum ever since.


The first major building constructed in the MIBC project on Plot 1 was the Bagration Bridge (pedestrian bridge) and mall, completed in 1999. The second project was the Tower 2000 office complex, a multi-use business complex begun in 1996 and completed in 2001. The building is 106m high and has 30 storeys above ground and four storeys below. The total floor area of the complex is 60,000m².

The underground area contains parking garages, restaurants, retail areas and a fitness centre. Floors 3–15 and 17–26 are business offices while floors 8 and 27 have a media centre, large exhibition hall and piano bar.

The business areas are served by structured cable network, fibre optic cable, satellite broadcasting, Wi Fi and ADSL Internet access, automatic digital telephone exchange with integration of services, local broadcasting system, municipal broadcasting network, electric timing system, data collection and processing system, audio and video systems, simultaneous interpreting system, conference system, video projection system and security systems including biometric access control and a monitoring system.

The tower also has a central air conditioning system, auxiliary exhaust ventilation system, cooler and heat supply systems, Uninterruptible Power Supply system (UPS), automatic fire security system, automatic volumetric fire-fighting system, sprinkler system and automatic smoke removal system.

The general contractor for the tower was Promstroytechnologia-M Company Ltd. The facade of the tower, which is made of glass and structured concrete, was constructed by Transwall Technology. The tower is equipped with 17 computerised rapid elevators, supplied and installed by Schindler Aufzuege AG, and an outer panoramic elevator, supplied and installed by Kone Lifts. The exterior lighting equipment was supplied and installed by Thorn.


The sites designated by plots 2 and 3 are now to be developed as the Moscow Wedding Palace and City Square. This will include a city square, an underground retail complex and a 14 storey multipurpose complex, which will include the Wedding Palace, banquet halls, restaurants, shops and a hotel.

The developer is Capital City Developments. The architect is Mosproject – 2. The construction started in 2005 and is scheduled to be complete by the end of 2007.


The Aquapark leisure complex was started in 2002 and was completed in 2005. The site occupies a 1.74ha area adjacent to Krasnopresnenskaya embankment. It includes:

  • Complex of swimming pools, water mountains and leisure attractions, restaurants and cafes and retail areas (24,352m²)
  • Five-star, 30-storey hotel complex (54,640m²) built on a six-storey podium containing retail areas, restaurants and nightclubs
  • Parking to accommodate 425 vehicles (13,050m²)
  • The aqua park will be connected with a mooring on the Moscva River

The developer of the complex was Aqua-City Palas Company Ltd. The project required an estimated investment of $230 million. The general contractor was Liard Stroy Ltd and the designers were Mosproekt-2 of Russia and Tkhomesto Engineering of Finland.


A large underground complex containing the central core of the MIBC, an underground mall and two metro stations is located on these plots. Construction started in late 2001 on the 5.1ha site and was completed in mid-2004. The complex has a total floor area of 150,000m² and includes:

  • 35,000m² shopping mall
  • 20,000m² multi-purpose performance complex
  • 10,000m² dancing complex
  • 15,500m² sports and leisure complex
  • 30,000m² ‘Wonderful World of Entertainment’ theme park
  • 7,000m² restaurant complex
  • 30,000m² hotel

The complex developer was CITY JSC and the designers were Mosproekt-2. The construction engineers were Bovis Europe and Jones Lang Lassale of the UK.


This project involves the construction of two connected tower blocks and a dome. The towers will be of 73 and 62 storeys high, with a 16-storey domed building containing an atrium. Connecting the buildings will be a podium building with three storeys above ground and 4–6 below ground.

The lower levels of each tower will be for office space (200,000m²), while the upper levels (above 80m) will be residential and the dome will be used as a retail area. The investment for the project is $250 million.

The developer is Capital Group; the construction engineers are Bouygues Construction and the architects are Erick van Egeraat Associated Architects of Holland. Construction has been underway since 2005 and the project is scheduled for completion in mid-2007.


This project involves the construction of a new office and apartment complex consisting of three A-Class buildings 16 (86m), 27 (135m) and 52 (250m) storeys high, with a total floor area of 220,000m². The construction began in mid-2003 on the 2.55ha site with the smallest of the three buildings.

The first building was completed in autumn 2004. Enka, a Turkish construction company , is carrying out the development and construction. Enka has invested a total of $150 million so far. Work is continuing on the other two buildings with completion expected in 2007.


The major project on these plots will be a 300m, 75-storey, mixed-use tower block with over 204,000m² of floor space. The facilities will include commercial and government offices, residential areas, retail space, leisure and health centres and a four-star hotel.

Offices will occupy the floors 4–45, while apartments are on floors 48–66. The building was designed as a two-tier skyscraper, 30 floors in the first tier and 37 in the second one. The second floor of the building will be occupied by a casino. The 47th floor will be occupied by a gymnasium.

The designers for the project are Swanke Hayden Connell Architects and the investors are Techinvest, who are investing $270 million. The contractors for the construction are Summa, a Turkish development company. Groundwork was carried out by Kaskatas. Construction on the building started in the third quarter of 2004 with completion scheduled for late 2006.


The Federatsiya (Federation) office complex is to consist of two towers, one 57 storeys high and the other 87 storeys (345m), and a podium. The 87-storey tower will hold offices and the 57-storey tower will include residential apartments and a hotel. The total floor area of the complex will be 240,000m².

The podium will have three to five levels and 30,000m² of floor space and will contain retail areas, banking facilities, cafes, restaurants and leisure facilities. The complex will have 14 lifts built between the two towers, including four ‘Shuttle’ round-observation lifts.

Stroimontage and NIKoil Financial Group will invest more than $500 million in the project. The architects for the project are P Schweger, S Tchoban and A Asadov of Germany. Stroimontage is the general contractor for the project. Construction started in April 2004 and the complex is scheduled for completion by 2008.


Plots 2 and 3 are owned by the Moscow City Government and original plans were for the new City Hall and Dumas (Parliament) buildings to be located there. However, these buildings will now occupy Plot 15.

The construction on Plot 15 consists of four 70-storey interconnected 308.4m buildings. The project started in November 2005 and will be finished by the end of 2007.

It is expected that all government administration will be accumulated in the new complex to provide better organisation, allowing the buildings currently in use to be sold.

The four skyscrapers will be connected by several two storey bridges between towers and eight storey bridges at the top. The highest bridges will be built in shape of letter ‘M’ for ‘Moscow’.


Plans for a 600m-tall tower to be built in Moscow to designs by British architect Sir Norman Foster were released in March 2006. ST Towers is the developer behind the project and is part of the ST Group.

The Russia Tower will be more than 50% higher than the Empire State Building and is to be built within the Moskva-City development on Plot 16 near the site’s border with the Third Ring Road. It will overshadow the 430m Federation Tower under construction at Moskva-City, which developers say will be the tallest building in Europe when it is completed in 2008.

The 420,000m² tower is a striking design comprising three blade-like structures arranged in a trefoil-like plan around a central core and tapering sharply toward the top, with part of the steel structure exposed on the outside like an exoskeleton.

Described by the architect as a vertical city, the tower is to house parking and retail space on nine underground levels, a public ice rink on the first floor under a spacious, pyramidal atrium, a hotel with serviced apartments above, 24 floors of office, high-end apartments on the top levels and a public observation deck at the very top. The resident population of the tower could be 25,000.

The Russia Tower is billed as an environmentally friendly project, maximizing natural ventilation and lighting, with solar cells, the collection of rainwater and snow to reduce water demand and the recycling of energy between areas with varying levels of demand. In addition, atria several floors high are to be spaced throughout the building’s central core and decorated with plants, providing the luxury apartments on the upper floors with private gardens in the sky.

The construction of the tower is expected to cost about $1.5 billion; of this about $150 million to $200 million would be supplied by ST Towers. Plans for the tower have been approved and it should be finished by about 2010. Construction has not yet started.


The multipurpose complex will include two towers (80 and 78 floors), with a common underground space for parking. The high tower will contain office premises and the second tower will be a hotel.

The complex will also contain a roof-top restaurant with a panoramic view, cafes and bars, conference halls and billiard club. The architect is Skidmore, Owinds, and Merrill LLP. No dates have yet been announced.


An office complex is being developed on this plot by ZAO Severnaya Bashnya. The Northern Towers will consist of three buildings – two 12-storey and one 29-storey. These will contain 135,000m² of floor space.

The architect is Project Institute 2 and the construction engineer is Bau Holding Strabag AG (Austria). Interior design in the building will be carried out by ABD Limited, and legal services with regard to lease documents are provided by PricewaterhouseCoopers.

The first phase of Northern Tower is scheduled for shell and core delivery by the fourth quarter of 2006. The marketing and leasing campaign has already started. Raiffeisenbank has agreed to become the first tenant of the complex.

Northern Tower will feature spectacular atriums, prime office premises and a multi-level parking for 688 cars. There will also be a multi-functional conference hall for up to 200 people, banking premises, restaurants and cafes, a fitness centre with a swimming pool operated by Reebok, a professional dental clinic and a beauty parlour.


The power supply for the new MIBC has been a subject of much contention among foreign investors. The complex requires an efficient power distribution system operating at 20kV rather than the more typical 10kV.

CITY JSC and power supplier Mosenergo JSC put forward a proposal in 1999 to the Moscow City Government to develop a new power network for the MIBC, mini-metro, metro junction core, Eurostation and Sheremetyevo-Moscow Rapid Transit System.

The power and heat supply for the MIBC will be provided from three sources: the Mosenergo power station ‘SS-CITY-1’; the district heat and power station ‘Krasnya Prsnya’; and the MIBC power plant on Plot 7A, which entered its first phase of construction in 2002–2003 and is now well into its second phase with completion expected in 2006.

Having established the power supply sources, the next part of the project was the bulk power and distribution network to support the MIBC. Phase 1 of the MIBC power plant has seen the construction of a Gas Turbine Unit (GTU) and Heat and Power Plant (HPP) with a capacity of 50MW and a substation with two transformers for 110V from 20kV and 110V from 10kV and two 63MVA distribution units. The next phase will see an increase of capacity up to 100MW.

The developers of the power plant are CITY JSC and CITY-ENERGO Company Ltd. The contractors for the project are Liard-Stroy Ltd and the designers of the plant were Mosproekt-2 and VNIPI Energoprom.


The Moscow–Sheremetyevo line is the first phase of the RTS to connect the three satellite airports to the centre of Moscow. This first line, 34.3km in length, will provide interconnectivity between the airport, regional centres and urban junctions and also interconnect with the existing municipal transport system. The project was started in 2001 and eight stations were planned. This stage is now complete.

The developer for the RTS is CITY JSC in collaboration with the City of Moscow; the designer is SNC Lavalin of Canada. The Phase 2 section of the project to extend the line to cover Vnukovo Airport was started in 2004 and is now nearing completion (scheduled to open in 2007).

The RTS development not only concerns rail links to the new commerical centre of Moscow but it is also a development in its own right. The Plot 11 development will include the construction of the new Moscow transport terminal uniting the RTS, three lines of the underground and the intercity bus terminal.

The complex will include transport stations with waiting rooms, boarding areas for VIPs, a hall of customs inspection, left-luggage offices, a 342 room hotel and ticket offices.

For this section of the development Citer Invest B.V. of the Netherlands is the developer, Behnish and Behnish Architekten of Germany are the architects. The investment is $200 million and construction is underway with an expected completion in 2007.


A mini-metro line was also constructed to provide transportation within the MIBC and to connect with the historical centre of Moscow. There are three stations, one constructed in Phase 1 of the project and two in Phase 2. The three stations are Dorogomilovskaya, International and Moscow – City.

The length of the line is 5.85km. The engineering and transport contractors were Metrogiprotrans JSC. The line along with the International and Moscow – City stations came into operation in September 2005.

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Business Analysis Blog

How to do a MoSCoW Analysis and prioritise requirements in a complex environment?

business plan template for internet cafe

How to do a MoSCoW Analysis and prioritise requirements effectively in a complex environment?

As a Business Analyst, the question of how to prioritise requirements may seem like an easy question to answer but it can also be wrought with a variety of complications and interesting complexities. Once you have overcome these potential complexities which can come with requirements prioritisation, the most relevant Business Analysis technique to apply is what is known as the MoSCoW Analysis.

This blog article will cover both how to apply the MoSCoW Analysis for requirements prioritisation as well as the considerations and complexities for a Business Analyst to understand about their environment before attempting to prioritise requirements.

So let’s start by talking about some of these complexities that can face a Business Analyst when it comes to requirements prioritisation.

#1: Different perspectives on what is important

business plan template for internet cafe

#2: Lack of leadership

This factor walks hand in hand with the previous factor (and is most likely the cause of it!) where people have different perspectives on what takes priority. A lack of leadership in the project or initiative team causes confusion around what is important and this is when people will end up providing their own perspective around priorities rather than following business priorities or guidelines. This causes problems in various ways and can put the Business Analyst in a very awkward position. Sometimes this lack of leadership can mean that a stronger or more senior stakeholder might get the requirements prioritised according to his/her team’s preferences due to his/her position and level of influence in the organisation rather than it being the true priorities for the good of the organisation. This leads to requirement priorities which is not necessarily being implemented in the most valuable or efficient manner and consequently reflects badly on the project as a whole.

It is imperative for a Business Analyst to receive clear direction from their project manager or project steering committee about what are the clear business objectives (with their relative priorities outlined) that requirements must deliver against so that the Business Analyst can use these business objective priorities to guide the conversations when requirement prioritisation activities take place.

#3: Not prioritising requirements

In some organisations or projects there is simply no formal and explicit effort undertaken to prioritise requirements at all. This doesn’t mean requirements are not in some sort of priority, it simply means that the requirements are not prioritised in a structured and collaborative way. This type of approach can cause problems when expectations are not managed about what will be delivered by when but it can also be that prioritising the requirements are very clear cut in a particular type of project and hence this informal way works in those circumstances. So although the Business Analyst must be very careful when choosing to not formally go through a requirements prioritisation activity, it can be the most logical and suitable approach for certain types of projects.

#4: Priority levels are not well defined

The last complexity or consideration for the Business Analyst to pay careful attention to before embarking on requirements prioritisation activities are simply the definition of the priority levels and what each priority means. Many organisations have adopted a method or set of priority levels which they are used to using without it necessarily being the most effective way to prioritise.

business plan template for internet cafe

So now that we have discussed some of the common complexities in projects and organisations that make requirements prioritisation somewhat tricky for the Business Analyst lets now look at the MoSCoW Analysis technique and how best it can be applied.

The MoSCoW Analysis Technique

The MoSCoW Analysis is a very common and effective requirements prioritisation technique because it allows not only for three clear priority levels but also covers the requirements that will end up not being included in the currently delivery or project at all. This works very well because it allows people to explicitly agree the different priorities including the requirements, which will be excluded or referred to a future release.

Let’s have a look at how this prioritization technique works:

MoSCoW is an acronym.

M = Must ‘Must’ level requirements are those requirements which will definitely be included to be delivered. There is no negotiation around whether they will be delivered and are considered mandatory requirements.

S = Should ‘Should’ level requirements are those requirements which should be included if at all possible. If the project have capacity and time and it will not jeopardise any of the “Must” requirements, then these requirements should be delivered or included in whatever the prioritisation is done for.

C = Could The ‘Could’ level requirements are the requirements which could be included if it doesn’t have any impact on any of the ‘Should’ or ‘Must’ requirements.

W = Won’t The ‘Won’t’ level requirements tend to be the requirements which will not be included to be delivered or implemented this time but are requirements that would be favoured for a future delivery or implementation.

In Conclusion

As a final point to make, it is important that although the Business Analyst uses a best practice requirements technique , the outlined complexities listed here should be addressed as much as possible prior to embarking on a requirements prioritization activity to ensure a successful and accurate outcome.


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