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How to Write a Successful Business Plan for a Loan

Lisa Anthony

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Table of Contents

What does a loan business plan include?

What lenders look for in a business plan, business plan for loan examples, resources for writing a business plan.

A comprehensive and well-written business plan can be used to persuade lenders that your business is worth investing in and hopefully, improve your chances of getting approved for a small-business loan . Many lenders will ask that you include a business plan along with other documents as part of your loan application.

When writing a business plan for a loan, you’ll want to highlight your abilities, justify your need for capital and prove your ability to repay the debt. 

Here’s everything you need to know to get started.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

A successful business plan for a loan describes your financial goals and how you’ll achieve them. Although business plan components can vary from company to company, there are a few sections that are typically included in most plans.

These sections will help provide lenders with an overview of your business and explain why they should approve you for a loan.  

Executive summary

The executive summary is used to spark interest in your business. It may include high-level information about you, your products and services, your management team, employees, business location and financial details. Your mission statement can be added here as well.

To help build a lender’s confidence in your business, you can also include a concise overview of your growth plans in this section.

Company overview

The company overview is an area to describe the strengths of your business. If you didn’t explain what problems your business will solve in the executive summary, do it here. 

Highlight any experts on your team and what gives you a competitive advantage. You can also include specific details about your business such as when it was founded, your business entity type and history.

Products and services

Use this section to demonstrate the need for what you’re offering. Describe your products and services and explain how customers will benefit from having them. 

Detail any equipment or materials that you need to provide your goods and services — this may be particularly helpful if you’re looking for equipment or inventory financing . You’ll also want to disclose any patents or copyrights in this section.

Market analysis

Here you can demonstrate that you’ve done your homework and showcase your understanding of your industry, current outlook, trends, target market and competitors.

You can add details about your target market that include where you’ll find customers, ways you plan to market to them and how your products and services will be delivered to them.

» MORE: How to write a market analysis for a business plan

Marketing and sales plan

Your marketing and sales plan provides details on how you intend to attract your customers and build a client base. You can also explain the steps involved in the sale and delivery of your product or service.

At a high level, this section should identify your sales goals and how you plan to achieve them — showing a lender how you’re going to make money to repay potential debt.

Operational plan

The operational plan section covers the physical requirements of operating your business on a day-to-day basis. Depending on your type of business, this may include location, facility requirements, equipment, vehicles, inventory needs and supplies. Production goals, timelines, quality control and customer service details may also be included.

Management team

This section illustrates how your business will be organized. You can list the management team, owners, board of directors and consultants with details about their experience and the role they will play at your company. This is also a good place to include an organizational chart .

From this section, a lender should understand why you and your team are qualified to run a business and why they should feel confident lending you money — even if you’re a startup.

Funding request

In this section, you’ll explain the amount of money you’re requesting from the lender and why you need it. You’ll describe how the funds will be used and how you intend to repay the loan.

You may also discuss any funding requirements you anticipate over the next five years and your strategic financial plans for the future.

» Need help writing? Learn about the best business plan software .

Financial statements

When you’re writing a business plan for a loan, this is one of the most important sections. The goal is to use your financial statements to prove to a lender that your business is stable and will be able to repay any potential debt. 

In this section, you’ll want to include three to five years of income statements, cash flow statements and balance sheets. It can also be helpful to include an expense analysis, break-even analysis, capital expenditure budgets, projected income statements and projected cash flow statements. If you have collateral that you could put up to secure a loan, you should list it in this section as well.

If you’re a startup that doesn’t have much historical data to provide, you’ll want to include estimated costs, revenue and any other future projections you may have. Graphs and charts can be useful visual aids here.

In general, the more data you can use to show a lender your financial security, the better.

Finally, if necessary, supporting information and documents can be added in an appendix section. This may include credit histories, resumes, letters of reference, product pictures, licenses, permits, contracts and other legal documents.

Lenders will typically evaluate your loan application based on the five C’s — or characteristics — of credit : character, capacity, capital, conditions and collateral. Although your business plan won't contain everything a lender needs to complete its assessment, the document can highlight your strengths in each of these areas.

A lender will assess your character by reviewing your education, business experience and credit history. This assessment may also be extended to board members and your management team. Highlights of your strengths can be worked into the following sections of your business plan:

Executive summary.

Company overview.

Management team.

Capacity centers on your ability to repay the loan. Lenders will be looking at the revenue you plan to generate, your expenses, cash flow and your loan payment plan. This information can be included in the following sections:

Funding request.

Financial statements.

Capital is the amount of money you have invested in your business. Lenders can use it to judge your financial commitment to the business. You can use any of the following sections to highlight your financial commitment:

Operational plan.

Conditions refers to the purpose and market for your products and services. Lenders will be looking for information such as product demand, competition and industry trends. Information for this can be included in the following sections:

Market analysis.

Products and services.

Marketing and sales plan.

Collateral is an asset pledged to a lender to guarantee the repayment of a loan. This can be equipment, inventory, vehicles or something else of value. Use the following sections to include information on assets:

» MORE: How to get a business loan

Writing a business plan for a loan application can be intimidating, especially when you’re just getting started. It may be helpful to use a business plan template or refer to an existing sample as you’re going through the draft process.

Here are a few examples that you may find useful:

Business Plan Outline — Colorado Small Business Development Center

Business Plan Template — Iowa Small Business Development Center

Writing a Business Plan — Maine Small Business Development Center

Business Plan Workbook — Capital One

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U.S. Small Business Administration. The SBA offers a free self-paced course on writing a business plan. The course includes several videos, objectives for you to accomplish, as well as worksheets you can complete.

SCORE. SCORE, a nonprofit organization and resource partner of the SBA, offers free assistance that includes a step-by-step downloadable template to help startups create a business plan, and mentors who can review and refine your plan virtually or in person.

Small Business Development Centers. Similarly, your local SBDC can provide assistance with business planning and finding access to capital. These organizations also have virtual and in-person training courses, as well as opportunities to consult with business experts.

Business plan software. Although many business plan software platforms require a subscription, these tools can be useful if you want a templated approach that can break the process down for you step-by-step. Many of these services include a range of examples and templates, instruction videos and guides, and financial dashboards, among other features. You may also be able to use a free trial before committing to one of these software options.

A loan business plan outlines your business’s objectives, products or services, funding needs and finances. The goal of this document is to convince lenders that they should approve you for a business loan.

Not all lenders will require a business plan, but you’ll likely need one for bank and SBA loans. Even if it isn’t required, however, a lean business plan can be used to bolster your loan application.

Lenders ask for a business plan because they want to know that your business is and will continue to be financially stable. They want to know how you make money, spend money and plan to achieve your financial goals. All of this information allows them to assess whether you’ll be able to repay a loan and decide if they should approve your application.

On a similar note...

Financing | Templates

How To Write an SBA Business Plan [+Free Template]

Published June 13, 2023

Published Jun 13, 2023

Tricia Jones

REVIEWED BY: Tricia Jones

Andrew Wan

WRITTEN BY: Andrew Wan

This article is part of a larger series on Business Financing .

  • 1. Write the Company Description
  • 2. Identify Organization & Management
  • 3. Specify the Market Analysis
  • 4. Write Descriptions of the Products or Services
  • 5. Indicate the Marketing & Sales Strategy
  • 6. List Financial Data & Projections
  • 7. Write the Financing Request
  • 8. Fill In the Appendix & Supplemental Information
  • 9. Complete the Executive Summary
  • Additional Resources

Bottom Line

If you’re applying for a loan from the Small Business Administration (SBA), there’s a good chance that you’ll need a business plan to get approved. An SBA business plan provides a summary of the various aspects of your business, and we will guide you through the process of creating it, from writing your company description and marketing and sales strategies to completing financial data and projections and your executive summary.

Although there is no standard format, and to help you ensure nothing is overlooked, you can use our SBA business plan template to ensure you cover the most important areas of your company. A well-prepared business plan can improve your chances of getting an SBA loan.


SBA Business Plan Template Download

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Step 1: write the company description.

This section should contain information about the purpose of your business. It should include a description of the problem or challenge your product or service aims to solve and what types of individuals or organizations will benefit.

A strong company description should also address the following questions:

  • Why does your company exist?
  • What problems does your business aim to address?
  • What prompted you to start your business?
  • What organizations or individuals will benefit from your company’s product or service?
  • What makes your company different from others?
  • What competitive advantages does your business offer?
  • What would a successful product launch look like?
  • Does your company have strategic partnerships with other vendors?

Step 2: Identify Organization & Management

Details about the legal and tax structure of your business should be included in this section. It can also be helpful to include an organizational chart of your company. You can include information about each team member’s background and experience and how it is relevant to your company:

  • Highlight what business structure you have selected and why. Examples commonly include a sole proprietorship, limited liability company (LLC), partnership, S corporation (S-corp), and C corporation (C-corp)
  • Include an organizational chart showing which team members are responsible for the various aspects of your company
  • You can include resumes for members of your leadership team highlighting their experience and background

Step 3: Specify the Market Analysis

The market analysis section of your SBA business plan should look at who your competitors will be. Look at what they are doing well, what their weaknesses are, and how your company compares.

The SBA’s market analysis page contains information on how you can approach this. Questions you should also consider addressing should include:

  • Who are the major competitors in the market?
  • What are competitors doing well and are there areas for improvement?
  • How does your company compare to the top competitors?
  • How has the product or service evolved over time?
  • Are there any trends for supply and demand throughout the year?
  • What can your company do to stand apart from the top competitors?

Step 4: Write Descriptions of the Products or Services

In this section, you should detail the product or service offered by your business. You should explain what it does, how it helps your customers, and its expected lifecycle. You can also include things like any expected research and development costs, intellectual property concerns such as patents, what the lifecycle of your product looks like, and what is needed to manufacture or assemble it.

Here are some things to consider as you are working on this section:

  • Description of what your product or service does
  • How your product or service works
  • How your customers will benefit from your product or service
  • Illustration of the typical lifecycle
  • Any patents or intellectual property you or your competitors have
  • Pricing structure
  • Plans for research and development
  • Discuss plans for handling intellectual property, copyright, and patent filings

Step 5: Indicate the Marketing & Sales Strategy

Details of your marketing and sales strategy will be highly dependent on your business. It’s also something that may evolve and change over time in response to things like the overall economic environment, release of competitor’s products or services, and changes in pricing.

With that being said, here is a list of some items that should be addressed:

  • Who is your target audience?
  • How will you attract customers?
  • How and where will sales be made?
  • If applicable, what will the sales process look like?
  • Where will you market and advertise your product or service?
  • How does your marketing strategy compare to other companies in the industry?
  • How much should you spend on marketing?
  • What is the expected return on investment for marketing?
  • Do you have any data showing the effect of marketing?

Step 6: List Financial Data & Projections

If your business has been running, you should include information about its finances. This should include all streams of revenue and expenses. Data for financial projections should also be included, along with a description of the methodology you used to reach those conclusions.

If available, you should be prepared to provide the following financial documents for at least the last three years to five years:

  • Personal and business tax returns
  • Balance sheets
  • Profit and loss (P&L) statements
  • Cash flow statements
  • Hard and soft collateral owned by your business
  • Business bank statements for the last six to 12 months

Financial projections should include enough data to offer some confidence that your business is viable and will succeed. It’s recommended that you provide monthly projections looking forward at least three years, with annual projections for years four and five.

  • Projections for revenue and methodology used in arriving at these figures
  • Expected shifts in revenue or expenses as a result of seasonality or other factors affecting supply and demand
  • Expected expenses from loan payments, rent, lease payments, marketing and advertising fees, employee salaries, benefits, legal fees, warranty expenses, and more

You can use our SBA loan calculator to help you estimate monthly payments for the funding you’re currently looking for and projections for any additional loans you may need. Monthly payments can fluctuate depending on the terms of your loan. If you’re looking for accurate estimates, you can read our article on SBA loan rates .

Step 7: Write the Financing Request

This section is where you should specify how much funding you need, why you need it, what you’ll use it for, and the impact you expect it will have on your business. It’s also a good idea to indicate when you expect to use the funds over the course of the next three to five years.

Here is a checklist of some important items you should cover:

  • How much funding you need and why
  • When you will use the funds over the next three to five years
  • What you will use the funds for
  • The expected impact this will have on your business and how it will help reach your business goals
  • The anticipation of any recurring needs for additional funding
  • Your strategy for how you expect to pay off the loan
  • Any future financial plans for your business

Step 8: Fill In the Appendix & Supplemental Information

This last section of your SBA business plan should include any additional information that may be helpful for lenders. This can include more detailed explanations or clarifications of data from other sections of your business plan.

Here are some examples of documents you can include:

  • Business licenses
  • Certifications or permits
  • Letters of reference
  • Photos of products
  • Resumes of business owners
  • Contractual agreements and other legal documents

Step 9: Complete the Executive Summary

The executive summary, which is the first section in a business plan, should be no more than one to two pages and provide a high-level overview of the items listed below. Since each section above is already detailed, a brief description of those sections will be sufficient:

  • Your company’s mission statement
  • The background and experience of your leadership team
  • The product or service and what purpose it serves
  • Your target market for the product or service
  • Competitive analysis of other products and services
  • Your competitive advantage or why your company will succeed
  • Marketing and sales strategy
  • Financial projections and funding needs

Depending on the type of SBA loan you’re applying for, certain areas of your business plan may be weighed more heavily than others. You can learn about the SBA loan options you can choose from in our guide on the different types of SBA loans .

Additional Resources for Writing an SBA Business Plan

If you’re looking for additional resources to help you write a business plan, you can consider the options below. Since a business plan is just one of many documents you’ll need, you can also read our guide on how to get an SBA loan if you need help with other areas of the loan process:

  • SBA: SBA’s business guide contains information on how you can start a small business. It includes steps on creating a business plan, funding your company, and launching a business.
  • SCORE: Through SCORE, you can request to be paired with a mentor and get business-related education. Educational courses come in several formats, including webinars, live events, and online courses.
  • Small Business Development Center (SBDC): SBDCs provide training and counseling to small business owners. This can help with various aspects of your company such as getting access to working capital, business planning, financial management, and more. You can use the SBA’s tool to find your closest SBDC .

Having a strong SBA business plan can improve your chances of getting approved for an SBA loan. If you’re unsure where to start, you can use our guide and template to cover the most important aspects of your business. You can also see our tips on how to get a small business loan . To get even more ideas on creating a strong business plan, you can also utilize resources through organizations such as SCORE and the SBA itself.

About the Author

Andrew Wan

Find Andrew On LinkedIn

Andrew Wan is a staff writer at Fit Small Business, specializing in Small Business Finance. He has over a decade of experience in mortgage lending, having held roles as a loan officer, processor, and underwriter. He is experienced with various types of mortgage loans, including Federal Housing Administration government mortgages as a Direct Endorsement (DE) underwriter. Andrew received an M.B.A. from the University of California at Irvine, a Master of Studies in Law from the University of Southern California, and holds a California real estate broker license.

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How to Write an SBA Business Plan + Template

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Noah Parsons

10 min. read

Updated November 21, 2023

Applying for a Small Business Administration loan typically requires a business plan.

Unfortunately, there’s no SBA loan business plan format that guarantees approval. The SBA even states you should “pick a business plan format that works for you.” 

While I agree with this sentiment, I’ve found that entrepreneurs who explain how funds will be used and how they will repay the loan tend to be more successful. 

Luckily, these details can be covered using our SBA-lender-approved business plan format . I’ll go over that structure in this article, and focus on the sections that the SBA prioritizes, so you can maximize your chances of getting funded .

You can even download a free SBA-lender-approved business plan template to fill out as you read. 

Let’s get started.

  • Why you need a business plan for SBA loans

SBA loans require good documentation of your business and personal finances. You’ll need to pull together your past tax returns, bank statements, and various application forms depending on the type of SBA loan you apply for.

The bank issuing the loan will also want to know about the future of your business. 

They’ll want to see how the loan will be used and if future cash flow projections are realistic and indicate you can afford loan payments.

That’s where writing an SBA business plan comes in. 

Not only will your business plan describe your business to the lender, but it will include the financial projections the bank will use to determine if you qualify for the loan .

  • What your business plan should include, according to the SBA

Business plans for SBA loans follow a fairly standard structure, but that doesn’t mean you need to follow it exactly. 

The SBA even recommends adjusting the plan outline to serve your needs. If a section does not apply to your business, it’s fine just to remove it.

Here’s the successful business plan structure I recommend for SBA loans:

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1. Executive summary

A great executive summary is a short, simple overview of your business. It should be easy for a loan officer to read and clearly understand what your business does. 

When applying for an SBA loan, highlight your: 

  • Business opportunity
  • Financial forecast
  • How much money you want to borrow and how it will be used

Remember, an executive summary should be short and to the point. The rest of your business plan will provide additional details.

[Dig deeper: How to write an executive summary ]

2. Company description

Some people call this section “Products and Services.” Either option is fine. The important thing is that you use this section to explain what your business opportunity is. 

You need to cover: 

  • The problem you solve
  • Who you’re solving it for
  • What your solution is and why it’s better

Be specific and tell the story of your business and your customers. Focus on your strengths and what sets you apart from competitors. 

If your company is developing a product, include information on:

  • What the product life cycle looks like
  • Intellectual property filings
  • Current research and development

If these topics don’t apply to your product, that’s fine. Just be sure that the description of what you sell is clear.

3. Market analysis

The market analysis chapter explains who your customers are. It provides an overview of your target market, competition, and industry.

Your target market is essentially a description of your ideal customers. Be sure to include specific demographic information (like age, gender, location, income) and psychographic information (hobbies, purchasing behaviors). 

This data should reinforce that your target market needs your solution .

It’s helpful to also include information on the size of your target market . Lenders will want to see evidence of enough potential customers to drive growth. 

While your target market information describes your customers, an industry overview discusses the type of business you’re in and its potential for growth. 

For example: If you’re starting a fast-casual restaurant, your industry overview might discuss the increased interest in fast-casual dining and how more people are eating in these types of restaurants every year. 

Finally, you’ll need to include a competitive analysis . This is a list of current competitors and alternatives, with explanations of why your business is a better option. 

Your goal is to show how your business is unique, what opportunities and threats there are, and how you plan to address the competition.

4. Organization and management

Also known as your company overview, this section is where you describe your legal structure, history, and team .

For your SBA loan application, you should focus on describing who is managing the business as clearly as possible. 

You may want to include an organizational chart. You should provide detailed resumes for everyone in leadership positions. Each team member’s experience, skills and professional qualifications can mitigate risk in the eyes of a lender .

To show you’re thinking ahead, it’s also helpful to include key positions you plan to fill as you grow. 

5. Sales and marketing plan

Your goal in this section is to summarize how you will attract, retain, and sell to your customers.

The marketing strategies and sales methods you describe should always have the customer top of mind, and demonstrate that you know how to connect with them. 

To help a loan officer visualize this, you can provide examples of marketing messaging, visuals, and promotions. If you have any research or results to show that your strategy has merit, include those as well. 

6. Financial projections

SBA lenders typically require 5 years of financial projections — including profit and loss statements , balance sheets , and cash flow statements . 

Be sure to include the SBA loan in your projections in the following areas: 

  • A liability on your balance sheet.
  • Payments on your cash flow.
  • Interest expenses on your profit and loss statement. 

I’ll dive into specific details of what you should focus on in the “how to improve your chances” section.

Your first year of financial projections should include monthly details. After that, annual summaries are usually sufficient for most SBA lenders. Occasionally, a lender might require 24 months of monthly projections, so check with your bank before submitting your business plan. 

If your business is up and running, you must also provide historical financial reports for the past 12-24 months of operations—including income statements and a current balance sheet.

Typically, you will also need to provide reports on your personal finances , including any assets you have, such as a home or car. 

Finally, include a section explaining your use of funds—what exactly you plan to use the loan for.

7. Appendix

The appendix is your chance to provide additional documents that support sections of your business plan. 

When applying for a loan, these may include:

  • Employee resumes
  • Licenses and permits
  • Patents and other legal documents
  • Historical financial statements
  • Credit histories

Don’t worry about stuffing your appendix full of additional documentation. Only include information if you believe it will strengthen your approval chances, or if your lender specifically asks for it.

  • How to improve your chances of being approved for an SBA loan

Your SBA business plan needs to focus on the loan you are applying for and how that will impact your business financially. 

Make sure to include the following information in your financial plan to increase your chances of success with your lender:

Funding request 

In your executive summary, document how much money you are asking for. It’s best to put your number where it can be clearly read, instead of trying to bury it deep within your business plan.

Remember, there are limitations to how much you can borrow through SBA-backed loans.  Most have a maximum loan amount of $5 million, while SBA Express loans have a maximum loan amount of $350,000. 

Use of funds

You should also describe how you plan to use the loan and which aspects of the business you want to invest in. 

Some SBA loans are designed specifically for expanding export businesses or funding real estate transactions. So, make sure your use of funds description is appropriate for the loan you are applying for.

Cash flow forecast

Be sure to include the loan in your cash flow statements and projections . You want to demonstrate that you’ve planned how you will use and repay the loan.

You need to show:

  • When you anticipate receiving the loan.
  • How the loan will impact your finances. 
  • Loan payments for the life of the loan. 

Having this prepared won’t just increase the chances of your application being approved—It  will make it much easier to manage the loan after you receive funding . 

Balance sheet 

You’ll also want to put the loan on your projected balance sheet , and show how the loan will get paid down over time. 

The money you owe will show up on your balance sheet as a liability, while the cash you receive from the loan will be an asset. Over time, your forecasted balance sheet will show that the loan is getting paid back. 

Your lender will want to see that you have forecasted this repayment properly.

Profit & Loss forecast

Your P&L should include the interest expenses for the loan, and show how the interest will impact your profitability in the coming months and years.

  • How long does an SBA business plan need to be?

The SBA doesn’t have an official recommended or required business plan length . As a general rule of thumb, you should make your business plan as short and concise as possible. 

Your business plan is going to be reviewed by a bank loan officer, and they will be less than excited about the prospect of reading a 50-page business plan.

If possible, keep the written portion of your business plan between 10-15 pages. Your financial forecasts will take up several additional pages. 

If you’re struggling to keep it short, try a one-page plan

A great way to start your business plan is with a simple, one-page business plan that provides a brief and compelling overview of your business. 

A good one-page plan is easy to read and visually appealing. Once you have your one-page plan, you can expand on the ideas to develop your complete written business plan, and use the one-page plan as your executive summary. 

Loan officers will appreciate a concise overview of your business that provides the summary they need before they start looking at your complete business plan and financial plan .

  • Resources and tools for writing an SBA business plan

Remember, you can download a free SBA-lender-approved business plan template . It includes detailed instructions to help you write each section, expert guidance and tips, and is formatted as lenders and investors expect.

If you’re looking for a more powerful plan writing tool, one that can also help you create financial forecasts for the use of your loan, I recommend you check out LivePlan . 

With LivePlan, you get:

  • AI-powered recommendations: Generate and rewrite sections of your plan to be more professional and persuasive.
  • Step-by-step instructions: In-app examples, tutorials, and tips to help you write an impressive business plan.
  • Automatic financials: Skip the spreadsheets and complex formulas, and quickly create accurate financial forecasts with everything a lender needs.
  • A built-in pitch presentation: Print or share your full business plan, one-page pitch, and financial reports—all with a professional and polished look.

Whether you use the template, LivePlan, or try writing a business plan yourself, following the structure and tips from this article will improve your chances of getting an SBA-backed loan. 

And for additional SBA-focused resources, check out our guide on how to get an SBA loan .   

Create a business plan that maximizes your chances of securing funding

Content Author: Noah Parsons

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

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cash loan business plan pdf

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It contains a road map for the company from a marketing, financial, and operational standpoint. Some business plans are more detailed than others, but they are used by all types of businesses, from large, established companies to small startups.

If you are applying for a business loan , your lender may want to see your business plan. Your plan can prove that you understand your market and your business model and that you are realistic about your goals. Even if you don’t need a business plan to apply for a loan, writing one can improve your chances of securing finance.

Key Takeaways

  • Many lenders will require you to write a business plan to support your loan application.
  • Though every business plan is different, there are a number of sections that appear in every business plan.
  • A good business plan will define your company’s strategic priorities for the coming years and explain how you will try to achieve growth.
  • Lenders will assess your plan against the “five Cs”: character, capacity, capital, conditions, and collateral.

There are many reasons why all businesses should have a business plan . A business plan can improve the way that your company operates, but a well-written plan is also invaluable for attracting investment.

On an operational level, a well-written business plan has several advantages. A good plan will explain how a company is going to develop over time and will lay out the risks and contingencies that it may encounter along the way.

A business plan can act as a valuable strategic guide, reminding executives of their long-term goals amid the chaos of day-to-day business. It also allows businesses to measure their own success—without a plan, it can be difficult to determine whether a business is moving in the right direction.

A business plan is also valuable when it comes to dealing with external organizations. Indeed, banks and venture capital firms often require a viable business plan before considering whether they’ll provide capital to new businesses.

Even if a business is well-established, lenders may want to see a solid business plan before providing financing. Lenders want to reduce their risk, so they want to see that a business has a serious and realistic plan in place to generate income and repay the loan.

Every business is different, and so is every business plan. Nevertheless, most business plans contain a number of generic sections. Common sections are: executive summary, company overview, products and services, market analysis, marketing and sales plan, operational plan, and management team. If you are applying for a loan, you should also include a funding request and financial statements.

Let’s look at each section in more detail.

Executive Summary

The executive summary is a summary of the information in the rest of your business plan, but it’s also where you can create interest in your business.

You should include basic information about your business, including what you do, where you are based, your products, and how long you’ve been in business. You can also mention what inspired you to start your business, your key successes so far, and your growth plans.

Company Overview

In this section, focus on the core strengths of your business, the problem you want to solve, and how you plan to address it.

Here, you should also mention any key advantages that your business has over your competitors, whether this is operating in a new market or a unique approach to an existing one. You should also include key statistics in this section, such as your annual turnover and number of employees.

Products and Services

In this section, provide some details of what you sell. A lender doesn’t need to know all the technical details of your products but will want to see that they are desirable.

You can also include information on how you make your products, or how you provide your services. This information will be useful to a lender if you are looking for financing to grow your business.

Market Analysis

A market analysis is a core section of your business plan. Here, you need to demonstrate that you understand the market you are operating in, and how you are different from your competitors. If you can find statistics on your market, and particularly on how it is projected to grow over the next few years, put them in this section.

Marketing and Sales Plan

Your marketing and sales plan gives details on what kind of new customers you are looking to attract, and how you are going to connect with them. This section should contain your sales goals and link these to marketing or advertising that you are planning.

If you are looking to expand into a new market, or to reach customers that you haven’t before, you should explain the risks and opportunities of doing so.

Operational Plan

This section explains the basic requirements of running your business on a day-to-day basis. Your exact requirements will vary depending on the type of business you run, but be as specific as possible.

If you need to rent office space, for example, you should include the cost in your operational plan. You should also include the cost of staff, equipment, and any raw materials required to run your business.

Management Team

The management team section is one of the most important sections in your business plan if you are applying for a loan. Your lender will want reassurance that you have a skilled, experienced, competent, and reliable senior management team in place.

Even if you have a small team, you should explain what makes each person qualified for their position. If you have a large team, you should include an organizational chart to explain how your team is structured.

Funding Request

If you are applying for a loan, you should add a funding request. This is where you explain how much money you are looking to borrow, and explain in detail how you are going to use it.

The most important part of the funding-request section is to explain how the loan you are asking for would improve the profitability of your business, and therefore allow you to repay your loan.

Financial Statements

Most lenders will also ask you to provide evidence of your business finances as part of your application. Graphs and charts are often a useful addition to this section, because they allow your lender to understand your finances at a glance.

The overall goal of providing financial statements is to show that your business is profitable and stable. Include three to five years of income statements, cash flow statements, and balance sheets. It can also be useful to provide further analysis, as well as projections of how your business will grow in the coming years.

What Do Lenders Look for in a Business Plan?

Lenders want to see that your business is stable, that you understand the market you are operating in, and that you have realistic plans for growth.

Your lender will base their decision on what are known as the “five Cs.” These are:

  • Character : You can stress your good character in your executive summary, company overview, and your management team section.
  • Capacity : This is, essentially, your ability to repay the loan. Your lender will look at your growth plans, your funding request, and your financial statements in order to assess this.
  • Capital : This is the amount of money you already have in your business. The larger and more established your business is, the more likely you are to be approved for finance, so highlight your capital throughout your business plan.
  • Conditions : Conditions refer to market conditions. In your market analysis, you should be able to prove that your business is well-positioned in relation to your target market and competitors.
  • Collateral : Depending on your loan, you may be asked to provide collateral , so you should provide information on the assets you own in your operational plan.

How Long Does It Take to Write a Business Plan?

The length of time it takes to write a business plan depends on your business, but you should take your time to ensure it is thorough and correct. A business plan has advantages beyond applying for a loan, providing a strategic focus for your business.

What Should You Avoid When Writing a Business Plan?

The most common mistake that business owners make when writing a business plan is to be unrealistic about their growth potential. Your lender is likely to spot overly optimistic growth projections, so try to keep it reasonable.

Should I Hire Someone to Write a Business Plan for My Business?

You can hire someone to write a business plan for your business, but it can often be better to write it yourself. You are likely to understand your business better than an external consultant.

Writing a business plan can benefit your business, whether you are applying for a loan or not. A good business plan can help you develop strategic priorities and stick to them. It describes how you are going to grow your business, which can be valuable to lenders, who will want to see that you are able to repay a loan that you are applying for.

U.S. Small Business Administration. “ Write Your Business Plan .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Fund Your Business .”

Navy Federal Credit Union. “ The 5 Cs of Credit .”

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cash loan business plan pdf

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Micro Lending Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Financial Service Industry » Lending & Loan Brokerage Business

Are you about starting a micro lending business? If YES, here is a complete sample micro lending business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a micro lending business . We also took it further by analyzing and drafting a sample micro lending company marketing plan template backed up by actionable guerrilla marketing ideas for micro lending businesses.

What Does It Take to Start a Micro Lending Business?

Building a micro lending and mortgage business is not different from building a normal brokerage or loan business. Micro lenders may actually broker loans to small businesses without collateral, but they are different from brokers because they have the license and right to lend money to people seeking home financing.

Building your own Micro lending and mortgage business might seem or sound easier and the joy of creating your own hours and keeping your commissions may be very attractive. You may also avoid office drama and politics and plan your own advancement opportunities.

But bear in mind that handling some logistics properly will be very crucial to getting your micro loan business running successfully. This is why it is very important that you learn all the ropes of the business before you look at starting yours. There are many grey areas of the micro lending business that needs to be mastered.

One of the ways to get really conversant with the micro lending business is to carry out your own feasibility research. Also you may want to use a business plan template to learn all that the business involves. The cost of starting, how many employees you will need amongst many others. Here is a sample micro lending business plan;

A Sample Micro lending Business Plan Template

1. industry overview.

Even in hard economic conditions, people and enterprises go for loans to be able to pay for the purchase of real estate and other transactions, which in turn make the lending business a recession-proof business. But before going into the micro lending and mortgage business, you need to know the contours and crannies of this large industry.

The Micro lending and mortgage business is actually coming back from a drastic crash in the housing market, economic recession and also riding with the swelling competition from commercial banks within the five years to 2016. The Micro lending and mortgage industry revenue doubled prior to the recession because of the unequivocal consumer demand for credit and the popular use of a wide variety of micro options for previously unqualified borrowers.

Due to the steady and good improvements in the housing sector in the past few years, the micro lending and mortgage industry has moved its focus toward earning back its reputation. In the approaching years to 2022, the micro lending and mortgage industry it is believed to continue recovery due to raising economy, and the housing market will favourably help the industry’s growth.

The Micro lending and mortgage industry may also venture into a declining stage of its economic life cycle because of the competition they face from commercial banks which is becoming imminent. The industry value added (IVA), which actually decides the industry’s contribution to the overall economy, is expected to grow at an annual rate of 1.5% within the 5 years to 2022.

Earnestly, the US GDP is believed will grow at a yearly rate of 2.2% during the same period. All these figures explain that the industry’s share of the US economy is quietly declining. A

lso during the past 10 years, the immediate introduction of brand new products, including subprime mortgages, Alt-A mortgages and NINJA loans, and reduced lending standards supported demand for home loans, has explicitly injected a positive pressure on the need for micro lenders and brokers that have actually enjoy unlimited access to these products and to a enjoy variety of interest rates.

2. Executive Summary

Vanguard lenders LLC is an outstanding micro lending and mortgage firm that will be attending to the enormous needs of small businesses, real estate professionals, builders and individual home buyers. We have access to a full range of microfinance and we offer the right loan–with the best rates, terms and costs–to meet our prospective customer’s enormous needs.

Vanguard lenders LLC offers high-quality micro lending and mortgage services to residential and business customers. Our major aim is to provide our customers with substantial microloans at reasonable prices and rates, while also keeping our customers Informed and active throughout the process.

Vanguard lenders LLC will also strive to become friends and advisers to our customers as well as quality service providers. Vanguard lenders LLC is a good firm to work, a professional work environment that is challenging, rewarding, innovative, and respectful of our customers and employees ideas and plans.

Vanguard lenders LLC will unanimously provide excellent value to our customers and fair reward to its owners and employees. Vanguard lenders LLC is also a legally registered micro lending and mortgage firm which will be located in the City of Alexandria, Virginia.

We will be occupying a standard office facility in the business district of the city, giving us the suitable traffic to attract customers. We plan to mould Vanguard lenders LLC into the very best of Micro lending and mortgage firm and actually compete favourably in the industry.

Our business goal which is to take over the market completely may seem outrageous, but we are very positive that it will be realized because we have done an extensive research and feasibility studies and we believe we have dotted all our i’s and made all reasonable judgements to position Vanguard lenders LLC for the war to take over Virginia entirely.

Vanguard lenders LLC are capitalized by two principal investors, Mr John Taylor and Mr Alfred Garth. Both are well renowned in the lending industry with a combined experience of over 30 years in the industry.

3. Our Products and Services

We’re going to be offering a varieties of services within the parameters of the micro lending and mortgage services industry in the united states of America and of course on the global stage. We are well place to maximise profits in the industry and we plan to do all within the proximity of the law in the United States to achieve these goals, aim and ambition. Our business offering are listed below;

  • Offer loans to small businesses
  • Providing residential mortgages
  • Providing commercial and industrial mortgages
  • Providing home equity loans
  • Providing equipment loans
  • Providing vehicle loans
  • Providing residential mortgages loans online
  • Providing mortgage financing online
  • Providing home equity loans online
  • Providing an online mortgage marketplace
  • Providing other related loan cum mortgage consulting and advisory services

4. Our Mission and Vision Statement

  • Our vision is to build loan services brand which will become the lead choice for individuals, smaller businesses and corporate clients in the whole of Virginia.
  • Our vision shows our zeal, values, integrity, security, service, excellence and teamwork.
  • Our mission is to provide professional, reliable and trusted microloan services that assist individuals, start – ups, corporate organization, and non-profit organizations in achieving their goals with little or no stress .
  • We will build our business to become one of the leading firms in the micro loan services line of business in the whole of America, starting with Alexandria Virginia.

Our Business Structure

Vanguard lenders LLC is a micro loan service firm that we hope to grow big in order to compete favourably with leading microloan service firms in the industry both in the United States and on a global stage. We understand the need to create a solid business structure and hire capable hands that will aid in making Vanguard lenders LLC the best among the best.

The sort of loan services we hope to build and the great goals we want to achieve is what moved us to choose the list of offices and individuals we need to hire. We believe that these portfolios will be filled with well experienced and learned individuals, who understand the do and don’ts of the lending market.

We also hope to hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

Chief Executive Officer

  • Business consultant

Human Resource and Admin Manager

  • Sales and Marketing director
  • Company accountant


5. Job Roles and Responsibilities

  • The Chief Executive Officer will be responsible for providing work direction for the business
  • He will be responsible for building, communicating, and implementing the vision, mission, and direction of Vanguard lenders LLC – which also includes leading the achievement and implementation of all strategies.
  • The Chief Executive Officer is also in charge of fixing prices and signing business deals for the business
  • He is also responsible for employment
  • He also pays workers salary
  • He signs checks and documents for and on behalf of the agency
  • The Chief Executive Officer also Evaluates the success of the organization

Business Consultant

  • Will be in charge of providing residential microloans
  • Responsible for providing commercial and industrial microloans
  • Will be obligated to provide home equity loans
  • Also provides equipment loans
  • Charged with providing vehicle loans
  • Is also in charge of fixing micro and mortgage financing online
  • The business consultant is also charged with fixing home equity loans online
  • Provides an online micro and mortgage marketplace for the company
  • Also responsible for providing mortgage related loan cum lending consultancy
  • Oversees the running of HR and administrative tasks for Vanguard lenders LLC
  • In charge of Monitoring office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Makes sure of the operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Is tasked with staying updated on job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Builds the reputation of the firm by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Tasked with stating job positions for recruitment and managing interviewing process
  • Responsible for organising staff induction for new team members
  • Tasked with organising trainings, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Tasked with overseeing the smooth running of the daily office activities.

Sales and Marketing Director

  • Responsible for organising external research and coordinating all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Responsible for creating demographic information and analysing the volumes of transactional data generated by customer purchases
  • Expected to understand, prioritizes, and reaches out to new partners, and business opportunities et al
  • Tasked with understanding development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • It’s the job of the director to supervise implementation, advocate for the customer’s needs, and communicate with clients
  • The sales and marketing director is also charged with creating, executing and evaluating new plans for expanding increase sales
  • Keep all customer contact and information
  • Represents the company in strategic meetings
  • Aid to increase sales and growth for the business

Company Accountant

  • The company accountant is responsible for preparing financial reports, budgets, and financial statements.
  • Also provides the managements with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • The company accountant is also tasked with the company’s financial forecasting and risks analysis.
  • Should be able to understand and take care of the firm’s cash management, general ledger accounting, and financial reporting
  • In charge of developing and managing financial systems and policies
  • The company secretary is also responsible of administering payrolls
  • Ensures that Vanguard lenders LLC complies with taxation legislation
  • Also take care of all financial transactions for Vanguard lenders LLC
  • Is the internal auditor for the organization
  • The receptionist is expected to welcome clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Is tasked with providing all clients with a personalized customer service experience of the highest level
  • Is expected to use every opportunity to build client’s interest in the company’s products and services
  • Responsible for managing administrative duties assigned by the Admin manager in an effective and timely manner
  • Beware of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • The receptionist will also Receives parcels / documents for the company
  • It’s tagged with Distributing mails in the organization
  • Handles any other duties as assigned by the Admin manager
  • Responsible for the cleaning the floors of Vanguard lenders LLC facility
  • Keeps note and make sure the toiletries and supplies don’t run out of stock
  • Ensures that both the interior and exterior of the firm are always clean
  • Handles any other duty as assigned by the restaurant manager.

Security guard

  • The security guard is responsible for protecting the firm and its environs
  • Also controls traffic and organize parking
  • He is Tasked with giving security tips when necessary
  • Should also Patrol around the building on a 24 hours basis
  • Will be expected to give security reports weekly

6. SWOT Analysis

We at Vanguard lenders LLC are prepared to build a super– structured microloan services firm that can take over the entire microloan service industry. Which is why we inculcated the help of well known consultancy firm, a firm known for its strict and precise way of doing business and also renowned for offering the best when contacted.

We contacted Brick Lewis Financial consults to help us with a SWOT Analysis in our designated business location and long term goals. Brick Lewis financial consults being the best in what they do, involved the management of Vanguard lenders LLC in conducting a SWOT analysis.

Here is a summary from the result of the SWOT analysis that was conducted for Vanguard lenders LLC by Brick Lewis financial consults;

It was literally noted that the strength of Vanguard lenders LLC doesn’t really rest on our fierce business network with other financial lending institutions, professional brokers in the industry or players in the real estate industry, but on the capacity, vision and experience of our team.

Vanguard lenders LLC has a team that are prepared to offer our clients the very best; a team that is well placed, professional and ready to pay attention to details and to maximise financial profits for the business. Vanguard lenders LLC are also positioned in a city with more family values and acknowledgement for each other, which will serve as a force to move our business to its destination.

Brick Lewis Financial consults believe our weakness would be how easy we break into the market and gain acceptance since we are just a new firm, especially from corporate clients in the already saturated micro lending and mortgage industry; that is perhaps our major weakness. But we’re positive that our publicity and advertisements would aid us in this aspect.


The opportunities in the lending industry is very big and daring, going by the size of people, business start ups and without doubt corporate organizations who are all in need of microloans to aid them reach their individual goals and vision.

Vanguard lenders LLC being a standard and well – positioned microloan services firm, we are well – prepared and ready to clamp any opportunity that comes our business path within the proximity of the law in the United States.

Brick Lewis Financial consults believes that most of the threats that we at Vanguard lenders LLC are likely to face as a microloan service firm operating in the United States will be unfavourable government policies, the introduction of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power.

It was also envisaged that we should beware of huge losses in three situations: due to sharp, sustained increases in interest rates, accounting control fraud, or the collapse of hyper-inflated residential real estate bubbles. So, to mitigate these threats, we have induced the use of credit scoring software like and we hope and are well prepared to use else any of these threats to our own advantage.


  • Market Trend

We all know and understand how massive and enormous the microloan services industry is and of course it is one industry that works for individuals and businesses across different industries.  A lot of people depend on the services provided by the industry to empower themselves and businesses, showing how important and helpful this industry has been and will still remain.

The micro lending and mortgage industry flows with a low level of capital intensity. It is believed that for every $1.00 spent on wages, the micro lending and mortgage industry will allocate $0.08 in capital investment. This 2016 figure indeed shows a slight increase from $0.05 in 2011.

The micro lending and mortgage industry gives loans to businesses, agencies and individuals by raising funds in the secondary market. These businesses will continue to perform these functions without depending on significant capital expenditure.

Most of the capital expenditure for the lending business is related to computers and technology used to process loans and store information. We expect the increase in the investment in technology infrastructure in the micro lending and mortgage industry, particularly delivering online services.

It is sincerely true that without the services of the loan services industry, most individuals and even start – up businesses will find it hard to access loan or save – up to purchase a property. The lending industry is explicitly responsible for helping individuals and businesses bypass the bureaucracies involved in obtaining loans from banks and other financial institutions et al

Within the past few years, the lending industry has aided in reducing unemployment in the United States and has also boosted the revenue generated in the United States. So also, the microloan service industry has benefited from the advancement of online platforms.

Moving higher, increasing product penetration and of course an expanding customer base is expected to drive growth in the industry.

8. Our Target Market

The lending industry is an industry that has without doubt aided a lot of individuals, companies and start ups. At Vanguard Mortgages, we will first and foremost serve small to medium sized business, from new ventures to other bigger businesses and individual clients, we hope to take the market one step at a time and without much notice take over the market quickly.

Vanguard lenders LLC being a standard micro lending and mortgage  business will capitalize on the  large variety of microloan service and other industry related services we wish to offer, hence made sure all are employees are well trained and equipped to serve a diverse range of clientele base.

Vanguard lenders LLC target market will slice across businesses of different sizes and individuals. We believe our business is equipped with a breath taking business concept that will help us work with individuals, small businesses and bigger corporations in Alexandria, Virginia and all other cities in the United States.

Outlined below is the list of businesses and organizations that we have categorically designed our products and services for;

  • Small businesses
  • Individuals and interested homeowners
  • Real Estate companies and investors
  • Nongovernmental organizations
  • House of worships and other religious organizations
  • Educational institutions
  • Corporate companies

Our Competitive Advantage

We at Vanguard lenders LLC understands explicitly the level of competitive in the microloan service industry, and due to our extensive research and planning, we should be able to penetrate the market and offer our prospective clients with easy to access microloans; thereby deleting the hard and long process needed to obtain loans from the bank and other financial institutions.

Vanguard lenders LLC might be a new micro lending and mortgage business in the United States of America lending industry, but it cannot be denied that the workforce and owners of Vanguard lenders LLC are considered micro lending and mortgage industry gods.

Right from the primary foundation of the business, who are the owners, up to the very height of our employees are core professionals, well trained and highly qualified microloan consultants in the United States. This is a fact that will push us ahead of competitors in the lending industry.

We also help to create a comfortable business environment for our employees and also inculcate them into the business by offering work bonus and loyalty bonus which will be calculated with more or less 10 years duration, which will push them to give their all and stay loyal to the business, and also help us to build a classic business that will be the topmost micro lending and mortgage business in the whole of United States.


  • Sources of Income

A vanguard lender LLC was founded to become the lead player in the micro lending and mortgage loan field. We also hope to bring in good and substantial profit, while also giving our customers and satisfaction they deserve to achieve their goals and targets.

We plan to generate income by offering the following microloan services for individuals, real estate companies, NGOs and for corporate organization. We plan to maximise profits and get substantial incomes by offering the following services;

10. Sales Forecast

We at Vanguard lenders LLC actually understand how hard and the rigorous process people go through to obtain loans from banks and other financial institutions, we hope to make this process less tough and create a substantial base of happy and satisfied clients.

This goes to show that the potential to generate income for the business cannot be ruled out. Vanguard lenders LLC was established to lead the war against poverty and we hope to make it the best of the best, and on our online platforms and we are very positive that we will meet our set target of getting substantial income / profits from the first six month of work and grow the business and our clientele base within and outside Virginia

After our extensive market research and with the help of the various consultancy firms we employed, we came out with our sales forecast for the next three years. The sales forecast was calculated and planned based on information gathered on the field and some assumptions that are common with new entrants in the Industry.

Outlined below is a detailed sales forecast for Vanguard Mortgages, which we believe and hope we will surpass with hard work and perseverance. This sales forecast is also based on the location of our business and the innovative business we will be offering to our clients.

  • First Fiscal Year -: $750,000
  • Second Fiscal Year -: $1.4 million
  • Third Fiscal Year -: $3.2 million

Note : The above forecast was done based on what can be gotten in the industry and with the expectation that there won’t be any major economic meltdown and natural disasters within the next three years in the whole of Virginia.

We also hope there won’t be any fierce competitor offering all the services we hope to offer to our customers in Alexandria Virginia. It will also be worthwhile to note that the above forecast might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We all at Vanguard lenders LLC are very much aware of the threats and strict competition in the micro lending and mortgage business, and we have devised our strategic means to win and suppose them. This may include hiring the best hands for the job and also creating a more attack minded marketing plan.

Our sales and marketing director will be employed based on his/her undeniable experience and innovative competition winning mind-set in the industry and we hope to train him or her extensively with other sales and marketing workers to be prepared and well equipped to meet their targets and the overall goal of Vanguard Mortgages.

We also hope to make sure that our genuine and businesslike approach speaks volume for us in the industry; we also plan to build a business that will use or employ the use of customer satisfaction to boost our client base.

The major goal of Vanguard lenders LLC is to grow a business that will be considered the very best in Virginia and one of the top 5 micro lenders in the United States of America which is why we have after much consideration and research outlined strategies that will help us lead of the Alexandria market and grow to become a major force to consult with in Virginia in the next two years.

We hope to make use of the listed strategies to build our business and become the war Vanguard for the battle against economic recession;

  • We plan to introduce Vanguard lenders LLC by sending introductory letters with our business brochure to individuals, households, corporate organizations, schools, players in the real estate sector, and all the people of Alexandria.
  • We also plan to advertise Vanguard lenders LLC in important financial and business related magazines, newspapers, TV stations, and radio station.
  • We also plan to Vanguard lenders LLC on yellow pages ads (local directories)
  • We also plan to attend important international and local real estate , finance and business expos, seminars, and business fairs et al
  • We also hope to Create different packages for different category of clients (individuals, start – ups and established corporate organizations) in order to work with their budgets
  • We also plan to make use the internet to promote our business
  • We hope to encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

Vanguard lenders LLC have also contacted the service a renowned firm that is known for its legit ways of boosting a company’s brand awareness, to help us create publicity and advertising strategies that will aid us to attract and keep our target market, and also make our presence known and felt by all and sundry.

We also want to take Alexandria Virginia by storm with our undefiled publicity and advertising strategies. Listed below is the summary of capable strategies suggested by Artwork business consult for Vanguard Mortgages;

  • We hope to place adverts on both print (community based newspapers and magazines) and electronic media platforms; we will also advertise Vanguard lenders LLC on financial magazines, real estate and other relevant financial programs on radio and TV
  • Vanguard lenders LLC will also sponsor relevant community based events / programs
  • We also plan to make use of various online platforms to promote the business. This will make it easier for people to enter our website with just a click of the mouse. We will take advantage of the internet and social media platforms such as; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • We also plan to mount our Bill Boards on strategic locations all around Albany – New York.
  • We at Vanguard lenders LLC also plan to engage in road show from time to time
  • We also plan to distribute our fliers and handbills in target areas all around Alexandria
  • We plan to make sure that all our workers wear our branded shirts and all our official vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

We all at Vanguard lenders LLC understand that the industry is moved by the increase in demand and availability of real estate / properties which is why there can never be a price model that will be suitable for the lending industry. As we all know, the prices for properties fluctuates on a regular basis.

We are also aware that most lending firms rely on commissions since they serve as middlemen between those seeking for microloans and the secondary financiers but we hope to create a more direct approach by offering those loans ourselves which can be very possible due to the large incentives our founders are willing to inject.

We hope to keep the prices of our services and commissions at Vanguard lenders LLC below the average market rate for our clients for the maintime.

We also hope to provide them with loans coupled with low interest rates that will bring them closer to the firm, and we hope to move our prices a little higher when we have achieved a substantial corporate identity in the micro lending and mortgage industry.

  • Payment Options

We plan to provide various a wide varieties of payment options to suit our clients at Vanguard Mortgages. We understand the need and the diverse countenances of people, and the way they understand and process things differently, and we tend to provide a suitable platform that will suit all and sundry equally. Listed below are the payment options that we will make available to Vanguard Lenders LLC.

  • Payment through bank transfer
  • Payment through online bank transfer
  • Payment with check
  • Payment with bank draft
  • Cash payment

With reference to the above platforms, we have chosen a well renowned bank in the United States to aid in our business.

We have chosen and opened a corporate current account with Capital one financial Corporation. Our bank account numbers will be made available in website and promotional materials to clients who may want to make cash deposit and it will also be given explicitly to clients on request.

13. Startup Expenditure (Budget)

We at Vanguard lenders LLC understand that starting a Micro lending and mortgage Business is not an easy task especially due to its capital constraints; this is because you are not expected to acquire expensive machines and equipment, be capable to provide loans and solve other issues and legal proceedings.

Also one need to be concerned about is the enormous amount needed to acquire or lease a standard office facility in a good and busy business district, the price needed to acquire furniture and equip the office, the money needed to purchase the required software applications, the needed to pay bills like phone bills and water bills, obtain license, advertise the business. Outlined below is a detailed financial projection and costing for starting Vanguard Lenders LLC;

  • Price of incorporating the Business in the United States of America – $750.
  • Our budget for basic insurance policy covers, permits and business license – $200,000
  • Acquiring a suitable Office facility opposite the city hall of Alexandria, Virginia (Re – Construction of the facility inclusive) – $75,000
  • The budget envisaged for capitalization (working capital) – $1million
  • Budget for settling other legal processes (acquiring business license and all, all Alexandria Virginia city dues et al) – $2,500
  • Equipping the office with suitable and standard equipment(computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $7,000
  • Purchasing of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $10,500
  • Launching Vanguard lenders LLC official Website – $600
  • Our expenditure for paying at least three employees for 3 months plus utility bills – $12, 000
  • Other Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $4,000
  • Miscellaneous: $10,000

With the above detailed cost analysis of starting a Micro lending and mortgage  Business, it is understood that we need $1,322,350 to successfully set up Vanguard lenders LLC which is a large scale micro lending and mortgage  business.

Generating Funding / Start-up Capital for Vanguard lenders LLC

Vanguard lenders LLC is a well licensed and registered Micro lending and mortgage business which is capitalized by two principal investors, Mr John Taylor and Mr Alfred Garth. They are the founders and financiers of the business and hope to remain so for now, with hope to accept partners at a very ripe and mature stage in the business.

Due to less constraint in financing Vanguard Mortgages, we have outlined the few ways we can acknowledge funding and start up capital. These was may include;

  • Generate part of the start up capital from the two principal investors
  • Accept soft loans from family members and friends
  • Agreeing to angel investors
  • Apply for business loan from my Bank (if need be)

Note : Vanguard lenders LLC has been able to generate an enormous $1.4 million from its two principal investors, who aligned and individually prune out $700,000 each. We believe that the amount is substantially enough to run the business for the first three months, which by then we expect to sustain the business by the cash and incentives generated from our business proceedings.

14. Sustainability and Expansion Strategy

Every business wants to expand and stand the test of time, and this achievement lies in the number of loyal customers in their clientele base and the competence of the employees, investment procedures and the business structure they choose. A business without these mentioned criteria is not business but a playground that will end even before it starts.

Vanguard lenders LLC was established to spread its wings across the sky of Virginia, and also expand and fly all through the nick and crannies of the United States, clamping and taking over the market in each turn. We believe with our unique business structure and competent hands, we will be able to start surviving with the cash we make right from the second month of operations.

We also understand that one of the strategies of gaining approval and winning customers over is to offer innovative services to our customers at a cheaper than what is obtainable in the industry and we have made plans to survive and compete favourably within those periods.

We all at Vanguard lenders LLC will ensure that we employ the right foundation, structures and processes, and also make sure that our employees starting from our guards up to our investors are well catered for. We hope to create a family in the firm, that value work ethics, same zeal and goal to move Vanguard lenders LLC to its expected height.

We also plan to employ profit-sharing arrangement which will enable our management staff enjoy the fruit of their labour.

This arrangement will be decided upon during a considerable duration of 5 years and upon decision of the board of the organization. With these and many more attractive employees focused incentives, we hope to hire and retain employees that are the best in any field they are hired for.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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  • Payday Loan Service Business Plan [Sample Template]
  • Loan Officer Business Plan [Sample Template]
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Sample Micro Money Lending Firm Business Plan

Micro money lending business plan sample.

Starting a money lending business does not have to be an impossible idea. You will discover that my claims are not fraudulent if you can take your time to read through this post.

Most commercial banks make money in two major ways.

They give out grants and small business loans at particular interest rates, for instance, AB – MFB Microfinance Start-up loans. They also lend money to investors using funds that you deposit with them through cash, check deposit, or electronic money transfer.

I won’t be referring to commercial banks’ subsidiary functions like giving out credit letters and Forex transactions.



The truth is most of these functions are too technical for your own money lending business. The good news is many lending business ideas would be able to receive cash and give out advance money and will duly be registered. Here is how to open a small money lending business.

What Do I Need To Start A Money Lending Business

– Education – Passion – Close Monitoring – Capital Base (Less Than 100k)

How To Set Up a Money Lending Business

It is difficult to start your own money lending business that caters to the whole country considering your current resources. This is the reason you should think about localization. You will later need an official base where new and existing clients can come to get their issues sorted out.  The place must be conspicuous, accessible, and presentable.

Good affordable furniture and a PC with the necessary money lending business software installed are important too.

How To Register A Money Lending Business

You will need to get your business register and secure the appropriate license. The requirement for lending out funds are country-specific but are generally lesser than those for establishing commercial and micro-finance banks.

Who Should I Target?

Since you don’t have what it takes to lend to big companies and corporations like P&G, MTN, BAT, SHELL, and others; you should target those investors and individuals at the bottom of the economic pyramid. Small salary earners, petty investors, market women, and artisans are a good market to generate a client base for your money lending business.

What Is The Best Money Lending Business Strategy?

Although there is no shortage of customers for the money lending business, you cannot take on everybody. This is due to what is called credit appraisal. To take care of the fund receipt and repayment process, each client should be made to deposit at least 20% of the loan sought. To protect your money, enable daily and weekly loan repayment and these people have a high tendency to become less aware of their obligations after receiving the loan.

Studying trends of operations and advertising in micro-finance banks and using it to develop marketing strategies for money lending business is recommended. You don’t have to hire a lot of people for a start. As your money-lending business expands its capital base, you would need to employ more people to do the footwork. If you want to start with say 90k, loan out 20k to each client. That is like 4 clients already. Don’t make the mistake of giving out all your funds at once. No business ever does that.

Call it whatever you like. Giving out loans as money lending business ideas, I call it smart banking 🙂


Here is a sample business plan for starting a micro-lending company.

If you are reading this, then I will agree that you are interested in starting a money lending business. So many have gone into this business and have greatly improved their status and their lifestyle, and in a very large way, they have helped those making use of their services.

Money is an essential part of living, sad though, humans will not always have the exact amount needed, and at such moments, they might need to borrow to sort the urgent situation they are in out, as a moneylender, that’s where your work comes in.

The way humans look at the idea differs, some see it as a good option, while others see it as something bad. Either way, only those who have once tried it can agree that the money lending business is a very good one.

The reward of starting a money lending business is unimaginable, your interest will keep growing, and you will always have people who need your services, some will pay back before the expected day; still, you will get your complete interest.

In this article, we are going to provide you with a guide that will help you in your endeavor to write your award-winning money lending business proposal sample which will help you get reasonable and willing investors to back your business up.

Here are the essential subheadings that must be included in your business plan to make it an award-winning and complete business plan.

  • The Introduction Or The Overview Of The Industry

The Executive Summary

  • Risk And Strength Analysis

The Market Analysis

The Competition

  • The Sales And Marketing Strategy
  • Financial Analysis And Forecast
  • Sustainability And Expansion Strategy

Let us now discuss in detail how you can develop each of these points to get a unique business plan

Overview Of The Industry

The introductory part of the business plan is the part where you will be writing about the entire shape of the local and international money lending business, in this part, you need to provide a brief history of the money lending industry.

In this section of your money lending business plan, you will need to provide brief information about the company and the people setting it up. In this section too, you will need to provide the vision of the company as this helps your investors to see if there are plans for the future or not. Most prefer using terms like ‘’ to become a leading brand in the world’’

Your business mission will also be discussed in this section as this very important if you will get reasonable investors for your business. Your business structure is also fundamental, and as such it will be discussed in this part. Your structure will go a long way in defining your future so you must develop this very well.

The key roles to be filled will include Chief Executive Officer (CEO), Accountant, Sales, and Marketing Agent, Receptionist, etc.

Risk and Strength Analysis

In this section of your business plan, you will need to write about your understanding and analysis of your Strength, Weakness, Opportunities, and Threats This is popularly referred to as the SWOT ANALYSIS.

Your strength might involve the latest technology that will help you run a secure money lending business; your threats might be the effect of economic instability or late payment on the part of the borrowers.

This part is one of the essential parts of your business plan. The market analysis segment will prepare you for what you will meet in the money lending market. Your understanding of the business will be brought to the test to see if you have the basic needed understanding. There are trends that the market follows, some forces that define the activities of the market, the role of the economy, and the government in the business.

In this part, you will define your target market, those who will be using your services. Your services will be need by virtually everyone especially students, business owners, industries amongst others.

In this section, you will need to show that you understand the level of competition in the market, and your plans to succeed in the light of these competitions. Your competitive advantage will also be discussed. Your competition might include banks offering loans.

The Sales and Marketing Strategy

In this section, your strategy for advertising and publicizing your business to people both far and wide will be scripted, those mediums like social media, use of news media, and another advertising medium will be discussed.

Your interest rate or how much people will be charged for using your services will also be discussed.

Financial Analysis and Forecast The finance part of your business is very important. For that reason, you need to take this part seriously. Your source of income and the expected income will also be discussed. Other important points include your expenses and the total cost to be incurred, your projected profit for a set period (usually within 5 years)

Sustainability and Expansion Strategy

Your plans to and expand your money lending business will be discussed in this part.

At this point in your money lending business plan, you will be expected to summarise the entire content of the business plan and also include your concluding remarks.

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How to Write a Loan Officer Marketing Plan + Template

loan officer marketing plan template

In this article, we will show describe what should be included in each component of your loan officer’s marketing plan and provide some marketing strategies that can help you get started.

Download our Ultimate Marketing Plan Template here

What is a Loan Officer Marketing Plan?

As a loan officer, your job is to help people finance their homes. But in order to do that, you need to generate leads. A loan officer marketing plan will help you identify your target market, create messages that resonate with them, and determine the best channels to reach them.

Your marketing plan should be built around your unique selling proposition (USP), which is the one thing that sets you apart from other loan officers. Once you have identified your USP, you can start developing your marketing strategy. This should include a mix of online and offline marketing tactics, as well as a plan for tracking and measuring results.

Next, you need to determine which channels will be most effective for reaching your target audience. There are many options available, including online advertising, direct mail, and public relations. You’ll need to experiment with different channels to determine which ones generate the most leads.

Once you have a plan in place, it’s important to track your results and make adjustments as needed. Your marketing plan should be a living document that evolves as your business grows.

Why You Need a Marketing Plan As a Loan Officer

There are a number of reasons why you need a marketing plan as a loan officer. First, a marketing plan will help you focus your efforts and ensure that you’re using your time and resources effectively. Without a plan, it’s easy to get bogged down in the details and lose sight of your overall goals.

Second, a marketing plan will help you track your progress and measure your success. You’ll be able to see which strategies are working and which ones need to be tweaked. This information is essential for making decisions about where to allocate your resources.

Third, a marketing plan will give you a roadmap for growth. As your business grows, your marketing plan will evolve. But having a plan in place will help you make sure that you’re always moving in the right direction.

Marketing Plan Basics

A typical marketing plan includes the following components:

  • Executive Summary : The executive summary is a brief overview of your marketing plan. It should include your USP, target market, distribution strategy, and financial projections.
  • Target Market Segments : Who are you trying to reach with your marketing? Be as specific as possible when defining your target market.
  • Unique Selling Proposition (USP) : What makes you different from other loan officers? Your USP will be the foundation of your marketing messages.
  • Pricing and Positioning Strategy : How will you price your services and position yourself in the market?
  • Distribution Strategy : How will you get your marketing materials in front of your target audience?
  • Offers : What incentives will you offer to potential customers?
  • Marketing Materials : What collateral will you need to support your marketing efforts? This could include website content, brochures, or email templates.\
  • Promotions Strategy : How will you promote your business and generate awareness? This could include online advertising, direct mail, or public relations.
  • Digital Marketing Plan : How will you reach your target audience online? This could include SEO, social media marketing, or email marketing.
  • Conversion, Referral and Retention Strategy : How will you convert leads into customers and keep them coming back for more?
  • Financial Projections : What are your expected costs and revenue for the next 12 months?

How to Write a Loan Officer Marketing Plan

Now that we’ve covered the basics of what a loan officer marketing plan is and why you need one, let’s take a look at how to write one. Here are the essential components of a loan officer marketing plan:

Executive Summary

Although the first section of your loan officer marketing plan, it should be the final section of your marketing plan that is written.

In two or three pages, summarize all of the information you have presented in the other sections and include a summary version of any graphs or charts you have included.

You should also include your marketing goals, objectives, and success metrics for the first year of operations.

Target Market Segments

In this section, you will identify your target market segments. Begin by defining your ideal customer. Who are they? What are their demographics? What are their needs and wants?

Once you have defined your ideal customer, you can begin to segment them into smaller groups. For example, you might segment them by age, location, or income level.

As you segment your target market, be sure to keep your unique selling proposition (USP) in mind. Your USP is what sets you apart from other loan officers and will be a key element in determining which segments you target.

You can use this information to create targeted marketing campaigns that will speak to each segment’s specific needs.

Unique Selling Proposition (USP)

Your USP is the one thing that sets you apart from other loan officers. It’s what makes you unique and gives you an advantage over your competition.

To develop your USP, start by identifying your unique strengths. What do you do better than anyone else? What can you offer that no one else can?

Once you have identified your USP, you can begin crafting messages that resonate with your target market segments. These messages should be included in all of your marketing materials, from your website to your business cards.

Pricing and Positioning Strategy

In this section, you will define your pricing strategy and position yourself in the marketplace. To do this, you will need to research your competition and see what they are charging for their products and services. You will also need to consider your own costs and overhead.

Once you have a good understanding of the market, you can begin to develop your pricing strategy. There are a number of pricing strategies you can use, but the most important thing is to be consistent with your pricing across all channels.

You will also need to develop a positioning strategy. This is how you will position yourself in the marketplace. For example, you might position yourself as the “low-cost leader” or the “high-end choice.”

Distribution Strategy

Your distribution strategy outlines how you will get your products and services into the hands of your target market. It should include information about your distribution channels, your partner relationships, and your sales process.

There are a number of ways to distribute your products and services, including online, offline, and through a network of partnerships.

You will need to consider the costs and benefits of each distribution channel and determine which one is best for your business.

In this section, you will develop special offers for your target market segments. These offers should be designed to meet the needs of your target market and should be based on your USP.

For example, if you are targeting first-time homebuyers, you might offer a special discount on your services. Or, if you are targeting high-end buyers, you might offer a free consultation.

Marketing Materials

Your marketing materials are the tools you will use to reach your target market. They should be designed to attract attention and get your target market to take action.

Some of the marketing materials you will need include a website, business cards, brochures, and email templates.

Promotions Strategy

Your promotions strategy should be designed to generate interest in your products and services. There are a number of ways to promote your business, including online advertising, social media, and public relations.

You will need to consider the costs and benefits of each promotion channel and determine which one is best for your business.

Digital Marketing Plan

In this section, you will develop a digital marketing plan to reach your target market online.

Some examples of digital marketing strategies include:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Email marketing
  • Content marketing

Conversion, Referral and Retention Strategy

In this section, you will develop strategies to convert leads into customers, referral partners into advocates, and customers into repeat buyers.

You will need to consider the following:

  • What offer will you make to your target market?
  • What is your call-to-action?
  • What are your follow-up procedures?

Financial Projections

In this section, you will need to provide financial projections for your business. This includes a sales forecast, expense budget, and cash flow statement.

Common Marketing Strategies for a Loan Officer

For most loan officers, there are several traditional and digital marketing strategies that are effective for promoting their business and generating leads.

Some common marketing strategies for loan officers include:

  • Networking – Networking is a great way to meet potential clients and referral partners. Attend local business events, Chamber of Commerce meetings, and networking luncheons. You can also join professional organizations such as the National Association of Realtors or the Mortgage Bankers Association.
  • Referrals – Ask your current clients for referrals. Provide them with referral cards that they can give to their friends and family members. You can also offer a referral incentive, such as a discount on your services.
  • Direct mail – Direct mail is a great way to reach potential clients in your target market. Send postcards, flyers, and newsletters to your list of prospects.
  • Online advertising – Online advertising, such as Google AdWords, is a great way to reach potential clients who are searching for loan officers online.
  • Social media – Social media is a great way to connect with potential clients and referral partners. Create a profile on LinkedIn, Twitter, and Facebook. Be sure to post interesting content that will get people talking about your business.
  • Public relations – Public relations is a great way to generate positive publicity for your business. Write press releases, hold events, and give interviews to local media outlets.
  • Content marketing – Content marketing is a great way to attract potential clients to your website. Write blog posts, create infographics, and produce videos that offer valuable information about the loan process.
  • Email marketing – Email marketing is a great way to stay in touch with potential clients and referral partners. Send weekly or monthly emails with mortgage tips, industry news, and special offers.
  • Search engine optimization (SEO) – SEO is a great way to ensure that your website appears at the top of search engine results pages. Use keyword-rich titles and descriptions, and link to your website from other websites.
  • Pay-per-click (PPC) advertising – PPC advertising is a great way to reach potential clients who are searching for loan officers online. Advertise on Google, Bing, and Yahoo! using keyword-targeted ads.
  • Lead generation programs – Lead generation programs, such as MortgageLeads.com, are a great way to generate new leads for your business. These programs provide you with access to a database of potential borrowers who are interested in taking out a loan.

These are just a few of the many marketing strategies that you can use to promote your loan officer business. Choose a few that you feel will be most effective for your business and start implementing them today.

When creating your marketing plan, be sure to include a budget for each of the strategies that you intend to use. This will help you track your progress and ensure that you are not overspending on your marketing efforts.

Once you have created your marketing plan, implement it and start generating new leads for your business. With a little hard work and dedication, you will be on your way to success.

Sample Marketing Plan for a Loan Officer

Example – abc loans.

ABC Loans is a loan officer business that specializes in helping people get the loans they need. We offer a variety of loan products, including home loans, auto loans, and personal loans. We are committed to providing our clients with the best possible service and terms.

To help promote our business, we have developed a marketing plan that includes a variety of strategies, such as online advertising, direct mail, and social media. We have also included a budget for each of these strategies so that we can track our progress and ensure that we are not overspending on our marketing efforts.

Our goal is to generate new leads and business through our marketing efforts. We expect that our marketing plan will help us to achieve our goal of becoming the leading provider of loans in our area.

Our target market segments include individuals and families who are in need of a loan.

The individuals and families who are in need of a loan are typically in need of a large amount of money, and they may not have the time or resources to go through the traditional loan process. They are looking for a loan officer who can help them get the loan they need as quickly and easily as possible.


The following is a breakdown of our target market by demographics:

  • Female: 50%
  • Suburban: 30%
  • $25,000-$49,999: 30%
  • $50,000-$74,999: 30%
  • $75,000-$99,999: 20%
  • $100,000-$149,999: 10%
  • $150,000+: 10%

Family Status

  • Married: 50%
  • Single: 30%
  • Divorced: 10%
  • Widowed: 10%

Employment Status

  • Full-time: 70%
  • Part-time: 20%
  • Unemployed: 10%

We also target businesses that may need a loan for expansion or other purposes.

Businesses that may need a loan typically have a good credit history and are looking for a loan officer who can help them get the loan they need as quickly and easily as possible.

The following is a breakdown of our target market by business type:

  • Small businesses: 90%
  • Large businesses: 10%
  • Manufacturing: 30%
  • Retail: 20%
  • Service: 30%
  • $1-$5 million: 50%
  • $5-$10 million: 30%
  • $10-$50 million: 15%
  • $50 million+: 5%

At ABC Loans, we pride ourselves on our commitment to customer service. We understand that taking out a loan is a big decision, and we are here to help our clients through every step of the process. We offer a variety of loan products, including home loans, auto loans, and personal loans. We also offer competitive rates and terms.

Our pricing strategy is based on providing our clients with the best possible rates and terms. We position ourselves as a provider of loans that offer competitive rates and terms.

Our distribution strategy is based on providing our clients with the best possible service. We offer a variety of loan products, and we work with our clients to find the best product for their needs. We also offer a variety of payment options, so that our clients can choose the option that best suits their needs.

We distribute our loans through a network of loan officers. We also have an online application process that allows our clients to apply for a loan from the comfort of their own home.

We offer a variety of loan products, including home loans, auto loans, and personal loans. We also offer competitive rates and terms.

To help promote our business, we have developed a variety of marketing materials, such as website banner ads, direct mailers, and social media posts.

ABC Loans will use a variety of promotional strategies to reach our target markets. We will use online and offline strategies, as well as a mix of paid and organic methods.

The digital marketing plan includes the following elements:

The website will be the primary focus of the digital marketing effort. The website will include a variety of features, such as a loan calculator, an online application form, and a blog.

Search Engine Optimization (SEO)

We will use SEO to improve the visibility of our website in search engines. We will target key phrases that are relevant to our business and our target markets.

Social Media

We will use social media to create awareness of our brand and to drive traffic to our website. We will use a mix of paid and organic methods on social media.

The goal of the conversion, referral, and retention strategy is to convert leads into customers and then retain them as long-term clients.

To convert leads into customers, we will offer a variety of incentives, such as discounts on loan products, free consultations, and complimentary services.

To retain customers, we will provide a high level of customer service. We will also offer loyalty programs and other incentives to encourage our customers to continue doing business with us.

Based on our marketing plan, we expect to generate the following results:

Profit Margin

  • 5%: $1-$5 million
  • 10%: $5-$10 million
  • 15%: $10-$50 million
  • 20%: $50 million+

Break-Even Point

  • $1-$5 million: $500,000
  • $5-$10 million: $1 million
  • $10-$50 million: $3.33 million
  • $50 million+: $10 million

How to Finish Your Loan Officer Marketing Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your marketing plan?

With Growthink’s Ultimate Marketing Plan Template you can finish your plan in just 8 hours or less!

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5 steps to create a loan business plan, 5+ loan business plan templates, 1. auto loan business plan template, 2. loan officer business plan template, 3. restaurant business plan to get a loan template, 4. micro loan business plan template, 5. sample loan business plan template, plan templates, 4+ loan business plan templates in google docs | word | pages | pdf.

For the development and improvement of any business, be it a small business or a large one, it needs some amount of fundings or loan. To apply for these business loans, you need a set of documents that you can use to sell yourself or your business in the eyes of the lender. Such plans should be simple but exhaustive enough to document the details of a particular company. Create a loan business plan by utilizing some of our plan templates which should help you create an image of the company.

cash loan business plan pdf

Step 1: Provide an Outline of the Plan

Step 2: process of execution, step 3: give details of your financial plan, step 4: give an executive summary, step 5: proofread.

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We have several payment methods which you can use to buy the business plans.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card) – R500

To purchase the business plans using Visa Card/Master Card click here: Business Plans Store . After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Click the button below to purchase business plans using Visa Card/ Mastercard.

South Africa Business Plans

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method  2 – (Instant EFT – FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

Other payment methods.

  • Cash deposit into our FNB Company Bank Account
  • EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

About the Business Plans

We decided to introduce the South African business plans after noting that many South Africans were venturing into businesses without a full understanding of the industry, market, how to run the businesses, the risks involved, profitability of the businesses and the costs involved, leading to a high failure rate of the start-ups.

Our business plans will make it easier for you to launch and run a business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the business plans will lay out all the costs involved in setting up and running the business. They are designed uniquely for the South African market.


These business plans can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your business
  • As a project proposal
  • Assessing profitability of the business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation


All our pre-written plans include, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in that type of business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your business in South Africa

All our agriculture pre-written business plans include technical aspects of how to keep and rear the animals / farm the crops. They also include a mini-directory with contacts which will prove to be helpful in launching and running the business. E.g. for broiler poultry we will provide the contact details for South African suppliers of feeds, equipment, day old chicks, abattoirs, training companies etc)

The Business plan package consist of 4 files

  • Business Plan – PDF file (Comprehensive – Between 70-105 pages)
  • Business Plan – Editable Word File (Comprehensive – Between 70-105 pages)
  • Business Plan Funding Version – Editable Word File (Short version for applying for a loan – between 35-50 pages)
  • Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change an item eg unit price, and all the other financial statements will automatically adjust to reflect the change.


About The Author


BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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More From Forbes

What Is Needed For A Small Business Bank Loan?

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Stepping into the financial space to secure a small business loan can often feel intimidating but understanding what is needed for a small business bank loan can make all the difference for your business.

Traditional banks are known for their rigorous loan application processes, veiled in complex jargon and strict requirements. But fear not, understanding the nuances of bank loans can be the leap you need to fuel your business ambitions.

Understanding the Bank Loan Landscape

Before you even set foot inside a bank, it's you must understand the lay of the land. Different types of small business loans are available, each tailored to serve specific business needs and profiles. Whether it's a term loan for expansion, a line of credit for ongoing expenses, or a Small Business Administration (SBA) loan that's guaranteed by the government for underprivileged segments, knowing which loan suits your purpose is your first step.

Types of Small Business Loans

Term loans: A lump sum is given upfront, which is repaid over a specific period with a set interest rate.

SBA loans: Backed by the Small Business Administration , offering more favorable terms and require extensive application documentation.

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Commercial real estate loans: Tailored for businesses that need to purchase real estate to house operations.

Equipment financing: An equipment loan is a loan that is secured against the equipment that you are purchasing.

Lines of credit: Flexibility in borrowing against a set credit limit, akin to a credit card.

Invoice financing: Leveraging unpaid invoices to secure immediate working capital.

What Loan Officers Look For

Loan officers are the gatekeepers to capital, and understanding their perspective opens windows of opportunity. They evaluate potential borrowers through the lens of risk assessment, seeking assurances that a loan will be repaid.

Your creditworthiness, business plan, financial statements, and industry outlook are the key focal points.

Your credit score is vital in this process. Your score isn't just a number; it symbolizes your history of managing financial commitments. Loan officers review credit reports to gauge your reliability. A credit score in the good to excellent range provides a clear edge.

Your business plan isn't just a formality as it demonstrates your intentions and strategies to build your business. Loan officers will scrutinize it for viability, growth prospects, and market understanding.

Balance sheets, income statements, and cash flow projections aren't just paperwork as they tell the financial story of your business. Loan officers will dissect these documents to determine your business's health and capacity to take on debt.

In many cases, banks will require collateral to secure the loan. Collateral can take many forms such as real estate, equipment, or inventory. Collateral serves as a buffer for the bank in case of default and is a significant factor in the loan offer.

Best Practices for Loan Negotiation

Once you've made it to the loan negotiation table you need to understand that each step from rates to terms matter.

Everything in your application is up for discussion. Be ready to articulate and defend your position, from the major transaction you're targeting with the loan to how economic shifts might impact your business.

Remember not to limit your options. You are a customer in this process and it’s a smart move to approach several banks to get a sense of different rates, terms, and personalities. This gives you leverage, showing prospective lenders that you're not exclusively relying on them.

Finally, understanding the agreement of the loan is non-negotiable. Don't be swayed by the loan amount and rate; the terms and conditions can hide pitfalls. Consult a lawyer or someone experienced with contracts to explain the implications of each clause.

The bottom line is that securing a small business loan from a traditional bank is a marathon, not a sprint. It demands preparation, patience, and perseverance. But with a solid understanding of the process, meticulous attention to detail in your application, and strategic negotiation, you could cross the finish line with the financial boost your business needs.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business . She is the founder of She Means Profit, which is a podcast and blog . As a Finance Strategist for small business owners, Melissa helps successful business owners increase their profit margins so that they keep more money in their pocket and increase their net worth.

The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.

Melissa Houston

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  1. PDF Micro Loan Business Plan Outline

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  6. How To Write an SBA Business Plan [+Free Template]

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  7. How To Write a Business Plan For a Loan

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  11. Micro Lending Business Plan [Sample Template]

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  12. PDF Micro Loan Business Plan

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  13. PDF Business Plan Workbook

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  17. 4+ Loan Business Plan Templates in Google Docs

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    The Business plan package consist of 4 files. Business Plan - PDF file (Comprehensive - Between 70-105 pages) Business Plan - Editable Word File (Comprehensive - Between 70-105 pages) Business Plan Funding Version - Editable Word File (Short version for applying for a loan - between 35-50 pages)

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