The Ultimate Guide to Cloud Financial Management

The Complete guide to Cloud financial management

Importance of Cloud Financial Management

The 4 key pillars of cloud financial management, cloud financial management implementation, measuring cloud financial management results, common cloud financial management challenges, the solutions, why go for discovercloud.

Cloud Financial Management (CFM) is a pivotal system that empowers organizations to efficiently manage and maximize their cloud investment returns. CFM integrates strategic planning, governance structures, and real-time access to financial data like reports, payments, payroll, and budgets.

This enhances operational productivity and user experience, ultimately saving costs. The significance of CFM is reflected by the fact that 60% of infrastructure and operations leaders will encounter public cloud cost overruns through 2024 that will negatively impact their budgets, as per a prediction by Gartner .

So, we’ll delve into the key aspects of Cloud Financial Management and the roadmap to its successful implementation to ensure that you can make the most of modern cloud technology without breaking the bank. 

That’s not all! We’ll also discuss how you can work with DiscoverCloud and leverage its powerful accelerator to manage your cloud finances effortlessly and affordably. Let’s begin!

Importance of Cloud Financial Management

Cloud Financial Management (CFM) plays a pivotal role in ensuring organizations harness the full potential of their cloud investments, and here is why:

Optimizes spending- It helps to align cloud spending with business goals and outcomes and to create a cost-conscious culture across teams and functions. By planning, budgeting, and governing the cloud costs and usage, organizations can ensure that they are spending efficiently while clearly measuring and communicating the business value of their cloud investments.

Enhances agility, innovation, scalability, and security- By managing and optimizing the cloud costs and value through CFM, organizations can leverage the cloud to respond faster to changing market conditions, deliver new products and services, scale up or down as needed, and protect their data and assets. It is also crucial during the cloud migration or modernization process to help maintain efficiency and direction.

Improved Return on Investment (ROI)- CFM improves the ROI of cloud spend and increases customer satisfaction. By saving and optimizing the cloud costs and performance, organizations can reduce their operational expenses, improve their margins, and deliver better quality and reliability to their customers.

Enhanced Financial Transparency- Cloud Financial Management provides organizations with a clear and detailed view of their cloud expenditures. This transparency allows for better decision-making, ensuring that resources are allocated effectively and wastage is minimized.

Adaptability to Market Dynamics- With CFM, organizations can quickly adapt their cloud strategies based on market trends and demands. This flexibility ensures they remain competitive and can capitalize on new opportunities as they arise.

Streamlined Operations and Reduced Overheads- CFM promotes the efficient use of cloud resources, helping organizations avoid unnecessary costs. By identifying and eliminating redundant processes or underutilized resources, organizations can streamline operations and reduce overheads.

Empowers Informed Decision Making- With a robust CFM system in place, organizations have access to data-driven insights. This empowers them to make informed decisions regarding their cloud investments, ensuring optimal outcomes.

Promotes Collaboration and Accountability- CFM fosters a collaborative environment where different departments work together towards cost optimization. It instills a sense of accountability among teams, ensuring everyone plays their part in managing and optimizing cloud costs.

Despite all its benefits and importance, CFM remains a difficult area for most businesses due to its high complexity and requirement of expertise. The solution is often to work with a seasoned agency like DiscoverCloud, which offers specialized advice and analytical tools that help you make the most of your finances and maximize ROI.

4 Key Pillars of Cloud Financial Management

As we discussed, Cloud Financial Management is the process of managing and optimizing the costs and value of cloud services. It involves planning, monitoring, analyzing, and optimizing the cloud spending and usage of an organization. According to AWS, the four key pillars or aspects of CFM to ensure this are-

See- This pillar is about gaining visibility and understanding of the cloud costs and usage. It involves using tools and metrics to track and report cloud spending and consumption patterns across different dimensions, such as services, accounts, regions, projects, teams, etc. This aspect helps to identify the drivers and trends of cloud costs, as well as the opportunities and risks for cost optimization.

With DiscoverCloud’s Trekora, you can get detailed cost visibility at a resource-level, allowing you to see where every dollar from your budget is going. It’s not just about visibility; it’s about achieving actionable insights that can make a real difference to your ROI.

Save- This is about reducing cloud costs and increasing the efficiency and value of cloud services. It includes applying best practices and strategies to optimize the cloud architecture, design, performance, and operations. Some of the common ways to save on cloud costs are: choosing the right pricing model, resizing or terminating unused or underutilized resources, leveraging reserved or spot instances, implementing auto-scaling and load balancing, using storage tiers and data lifecycle policies, etc.

Moreover, an agency like DiscoverCloud that offers the best managed cloud services can greatly ease the burden. At DiscoverCloud, we optimize your cloud architecture and handle the nitty-gritty of everyday cloud management so you can focus on what really matters: growing your business.

Plan- This pillar is about forecasting and budgeting the cloud costs and usage. It entails setting cost targets and goals, creating cost models and scenarios, estimating future cloud demand and capacity, and allocating cloud resources and funds accordingly. Proper planning lets you align the cloud spending with the business objectives and outcomes, as well as avoid surprises and overspending. 

DiscoverCloud’s Trekora accelerator can make all the difference here by offering detailed and actionable insights that help you make informed decisions and create plans that are ambitious yet practical.

Run- This pillar is about governing and managing the cloud costs and usage. It involves establishing policies, processes, roles, and responsibilities for Cloud Financial Management. It also involves implementing tools and automation to enforce the policies, monitor compliance, alert the anomalies, and remediate the issues. This helps to ensure accountability and transparency of cloud spending and usage, as well as to foster a culture of cost awareness and optimization.

Once again, you can greatly benefit from the expertise and accelerators offered by DiscoverCloud as they can help you optimize your cloud operations and make informed choices to maintain direction. They also help you detect and correct deviations from your plan timely and empower you to plan into the future, so you are always a step ahead of your competitors!

Cloud Financial Management Implementation

To implement Cloud Financial Management, organizations need to follow a framework that consists of five building blocks: inform, operate, optimize, plan, and govern. These building blocks should be covered chronologically during implementation:

Inform- Provide near real-time visibility and analysis of cloud cost and usage data to support decision-making for topics such as spend dashboards, optimization, spend limits, chargeback, and anomaly detection and response.

Operate- Achieve cost efficiency at scale by applying best practices and tools to optimize cloud resources for cost, speed, and quality. This includes rightsizing, purchasing commitments, spot instances, containerization, serverless computing, and automation.

Optimize- Improve product profitability by correlating cloud costs to business KPIs and value drivers. Optimization involves identifying and removing unutilized or underutilized resources, redundant integrations, and wasteful processes. It also requires driving costs down as a principle without compromising business goals.

Plan- Modernize budgeting, forecasting, and chargeback methods to allow for iterative, innovative, and cost-effective development practices. This includes estimating costs and modeling solutions before building them, setting appropriate budgets and alerts based on historical trends and future projections, and allocating costs accurately to relevant entities based on user-defined methods.

Govern- Establish guardrails and policies to guide permissions and accessibility as related to cost control. This involves consolidating billing accounts for higher discounts and lower administrative overheads, setting granular user permissions based on roles and responsibilities, and enforcing compliance with standards and regulations.

Looks complicated? Don’t worry! As we discussed, DiscoverCloud can make CFM implementation effortless with its vast expertise and powerful accelerator that helps you create and implement a customized and  data-driven strategy accurately.

Once you have implemented CFM, the next natural question is- How can I measure the effectiveness of Cloud Financial Management?

The answer is KPIs. You can measure the effectiveness of Cloud Financial Management accurately and reliably by using such key performance indicators (KPIs) that reflect your business value drivers and objectives:

Cost per unit- This measures the cost efficiency of your cloud resources based on a relevant unit of output, such as transactions, users, requests, etc.

Cost per value- This measures the cost-effectiveness of your cloud resources based on a relevant value metric, such as revenue, profit margin, customer satisfaction, etc.

Cost variance- This measures the deviation of your actual cloud spend from your planned or budgeted spend.

Cost optimization rate- This measures the percentage of your cloud spend that is optimized by applying best practices or tools for rightsizing, purchasing commitments, spot instances, etc.

KPIs can give you an idea about your strengths and weak points, helping you optimize your CFM efforts to optimize cloud performance and cost efficiency. With Trekora, you’ll find that measuring the effectiveness of your CFM strategies is a breeze. 

This is because Trekora provides real-time KPIs that are tailored to reflect your specific business needs. And this makes it quick and easy to optimize your cloud performance and cost-efficiency.

Cloud technology is a complex and dynamic area, and it is natural to face challenges during Cloud Financial Management. Here are some common hurdles you must prepare for while implementing CFM:

Cloud waste- This refers to incurring unnecessary cloud costs due to overprovisioning, idle resources, orphaned resources, suboptimal pricing models, or lack of visibility. It is a very common problem while implementing Cloud Financial Management, which is ironically meant for the exact opposite purpose of cost saving!

Cloud complexity- This is the difficulty of understanding and managing the dynamic, scalable, and sometimes complex cloud environment. This includes dealing with multiple cloud providers or services, different pricing models or discounts, frequent changes or updates in cloud offerings, or usage patterns.

Cloud culture- This refers to the need to change the mindset and behaviors of both finance and technology teams to adopt Cloud Financial Management practices. This requires breaking down silos between teams and functions, fostering collaboration and communication across stakeholders, and promoting financial accountability and ownership among cloud users. And that’s a tough nut to crack!

The good news is that you can easily the challenges during CFM implementation with the right guidance and tools from companies like DiscoverCloud. Some of the solutions to overcome these hurdles and optimize the ROI are:

Cloud FinOps consultants or agencies- These are professional services providers that help organizations to implement or improve their Cloud Financial Management practices. DiscoverCloud offers managed services that take care of the heavy lifting, and our tool Trekora helps you keep track of every cost element. We offer guidance on how to align cloud spending with business value drivers, how to establish governance structures and policies for cost control, and how to leverage best practices and tools for cost optimization.

Cloud cost management & optimization tools- These are software solutions that help organizations to monitor, analyze, report, forecast, budget, allocate, and optimize their cloud costs. They provide visibility into cloud spending patterns and trends, identify opportunities for cost savings or efficiency improvements, and recommend actions or automation for optimization. 

Best Practices- By adhering to these proven best practices any IT-enabled businesses can ensure that they are spending wisely on the cloud and maximizing their return on investment-

  • Establish a Cloud Budget- Before diving into cloud services, set a clear budget. This will serve as a guideline for expenditures and help in monitoring and controlling costs.
  • Regularly Monitor and Analyze Costs- Continuous monitoring of cloud expenses is essential. Regularly review and analyze your cloud bills to identify any unexpected costs or spikes in usage.
  • Implement Cost Allocation Tags- Use tags to allocate costs to specific departments, projects, or teams. This helps in tracking which units are consuming resources and aids in accurate chargebacks.
  • Optimize Unused or Underutilized Resources- Regularly review your cloud resources. Turn off unused instances, and resize underutilized resources to match the actual demand.
  • Leverage Reserved Instances- If you have predictable workloads, consider purchasing reserved instances. They often come at a discounted price compared to on-demand pricing.
  • Implement Governance and Policies- Establish clear governance structures and policies for cloud usage. This includes setting up approval workflows for provisioning resources and defining who can spin up new instances.
  • Educate and Train Teams- Ensure that your teams are well-informed about cloud costs and best practices. Regular training sessions can help them make cost-effective decisions.
  • Forecast Future Costs- Use historical data to predict future cloud expenses. This will help in budget planning and ensure that there are no unexpected costs.
  • Optimize Data Transfer Costs- Data transfer, especially across regions or out of the cloud, can be costly. Optimize data transfers by keeping data in the same region as your services and minimizing data egress.
  • Review and Optimize Storage- Regularly review your storage needs. Delete old snapshots, optimize databases, and ensure that you’re using the most cost-effective storage class for your needs.
  • Automate Cost Optimization- Implement automation tools that can help in rightsizing resources, shutting down unused instances, and alerting when there are cost overruns.
  • Stay Updated with Pricing Models- Cloud providers frequently update their pricing models. Stay informed about these changes and adjust your strategies accordingly to benefit from cost savings.
  • Establish a Cloud Center of Excellence (CCoE)- Create a dedicated team or group that focuses on cloud best practices, governance, and optimization. 

We know all these tips look a little elaborate, and that’s why our experts are here to help you at DiscoverCloud.

There are a plethora of Cloud tools and agencies, and then there’s DiscoverCloud ! What sets us apart as your best partner for CFM is that we are an active partner committed to ensuring that your businesses harness the full potential of the cloud affordably. Not only do we provide comprehensive managed FinOps services that align with the best practices outlined above, but our unique accelerator, Trekora, offers unparalleled insights into your cloud expenditure at a granular, resource-level. And that’s just scratching the surface! Here’s more about what we offer:

Holistic Approach- DiscoverCloud doesn’t just focus on cost optimization. We look at the bigger picture, ensuring that businesses not only save money but also derive maximum value from their cloud investments. Our approach is business-centric, ensuring that the solutions we provide are tailored to meet the precise needs of companies undergoing digital transformation.

Unique Accelerators- Our robust accelerators – SAP Assist, Traverse, and Trekora – are designed to make cloud services more efficient, effective, and accessible. Let’s have a look at the comprehensive benefits and Finops features of Trekora, our cloud cost optimizer-

  • Scrutinizes cloud expenditure and offers cost-saving recommendations and transparent visibility. 
  • Uncover real-time cloud spend insights including overlooked costs like data transfer fees, S3 API costs, etc. This helps you jumpstart informed cloud management.
  • Optimizes commercial, architectural, and operational facets to maximize your ROI.
  • Helps you create tailored strategies and enhance savings while ensuring ongoing improvement.
  • Helps you align commerce, deploy tech, and allocate smartly so you can stay agile and efficient on your financial cloud journey.

Expertise and Experience- DiscoverCloud’s blend of cloud expertise and a proven operational track record sets us apart. Our team has vast experience in business strategy, operations, and implementation, ensuring that our clients receive the best advice and solutions.

Strategic Partnerships- Our collaborations with leading cloud providers like AWS, GCP, and Azure mean that we have access to cutting-edge technologies, specialized training, and enhanced support, and we’re always at the forefront of the latest developments in the cloud industry. As a result of these partnerships, we bring the benefits from the strengths and advancements of the tech behemoths to our clients in a personalized package.

De-Risking Digital Transformation- In a rapidly evolving digital landscape, businesses face numerous challenges. DiscoverCloud acts as a strategic co-pilot, helping businesses navigate the complexities of cloud management. Our holistic approach de-risks financial, operational, and technological challenges, ensuring accelerated business outcomes.

Focus on Innovation- More than just managing the existing cloud ecosystem, DiscoverCloud enables businesses to implement data and AI strategies, build modern applications, and conduct complex SAP migrations. This ensures that businesses are always ahead of the curve.

Don’t take our word for it! Reach out to DiscoverCloud today and see how we can take your cloud financial management to the next level. Remember to also check out our customer testimonials to learn how we have helped diverse clients. For instance, here’s what our client Sai Deep from Innvendt has to say about us-

“Trekora is an absolute game-changer. Thanks to its incredible analysis and expert recommendations, we slashed our AWS costs effortlessly. With Eficens managed services team, the entire process was smooth, and the savings were immediate. Trekora is the real deal – highly recommended!”

Cloud Financial Management is crucial to achieving the full benefits of cloud adoption and aligning cloud spending with business goals and outcomes. In this guide, we saw that it can be implemented systematically by following a framework that consists of five building blocks: inform, operate, optimize, plan, and govern. However, it does involve some challenges such as cloud waste, cloud complexity, and cloud culture implementation. 

However, these challenges can be easily overcome and the ROI can be optimized by using cloud cost management & optimization tools or cloud FinOps consultants like DiscoverCloud. Why struggle with cloud costs when you can partner with DiscoverCloud for managed FinOps? 

Reach out to us today to optimize your cloud expenditures effectively and sustainably, and enjoy an unprecedented ROI. All the best!

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Cloud Financial Management: Your Guide to Achieve Cost Control

How to Use Cloud Financial Management to Tame Costs_blog

Hosting workloads in the cloud can feel almost limitless. Businesses that were once constrained to on-premises frameworks can achieve greater scalability, agility, and innovation potential after cloud migration. However, cloud spend can also feel limitless, easily getting out of control without the right framework in place. Organizations should look to cloud financial management (CFM) strategies to optimize their cloud finances and get the most out of their cloud environments without going overboard.

What is Cloud Financial Management?

Cloud financial management is a comprehensive approach to managing your finances in the cloud that covers many different aspects. Businesses that engage in cloud financial management will do so to improve cost visibility and transparency, cut down on unnecessary usage, improve their budgeting and forecasting capabilities, and form guidelines for automated financial controls.

Cloud Financial Management vs. Cloud Cost Optimization: What’s the Difference?

Cloud financial management and cloud cost optimization are closely related, but not identical. Most of the difference has to do with the focus and scope. Cloud cost optimization is mainly concerned with techniques that optimize costs, such as right-sizing resources and taking advantage of pricing models that result in the most cost savings. Cloud financial management, on the other hand, encompasses cloud cost optimization alongside broader strategies, such as budgeting, forecasting, and developing policies.

The Importance of Efficient Financial Management in Cloud Services

Efficient cloud financial management can prevent cloud waste , maximize ROI, lead to more informed financial decisions, improve transparency around cloud spend, and support business agility and greater innovation.

By gaining more visibility on your cloud spend and creating guardrails around financial management and cloud use, you can reduce your cloud costs, allocate spend more effectively, and reserve more of your budget for product and service development, or other more strategically focused initiatives.

Essential Elements of Cloud Financial Management

The foundation of successful financial management in the cloud relies on a few essential elements, including cost allocation, cloud optimization , and reporting to identify successes and new opportunities.

cloud finance business plan

Cost Allocation and Budgeting

It’s easier to manage your cloud finances once you can accurately track and allocate cloud service costs across business units, departments, or projects. Getting more specific with your cost allocation and cloud budget can help you reduce your bill over time. Use historic spend to build a realistic budget plan and use forecasting tools to anticipate future resource needs.

Cost Optimization and Savings

Use previous cloud usage data to find areas for cost optimization, which could include right-sizing resources, negotiating new pricing with cloud providers, or adding more reserved instances for predictable workloads.

Cloud Financial Management

While this may feel redundant, cloud financial management also refers to an advanced approach that uses data analytics and automation tools to gain deeper insights on cloud financials. This approach can help organizations gain more control over their cloud finances.

Reporting can include tools that offer real-time visibility into cloud spending with multiple filters to see where spend is concentrated, as well as retrospective tools that illustrate trends and highlight anomalies. Both reporting methods can help businesses make proactive cost management moves.

Cloud Financial Management Benefits & Challenges

Engaging in cloud financial management can be hugely beneficial to your business, but it also comes with challenges you’ll need to overcome to make the most of your cloud environment.

cloud finance business plan

  • Increased visibility and control : Cloud costs tend to creep up over time, largely due to a lack of oversight. Creating a cloud financial management framework will increase the visibility on your cloud spend and help you find opportunities to control this spend.  Having a dedicated team or personnel proactively managing and monitoring cloud usage allows for proactive identification of unnecessary spend and enforcement of financial discipline within the cloud environment.
  • Improved forecasting and budgeting : Being intentional about cloud financial management means that you are bringing a greater focus on previous cloud usage and financial data that will enable you to forecast and budget more accurately in future years.
  • Better efficiency with automation : Creating automated rulesets can prevent unexpected spikes in spend and provide instant feedback to departments and other organizational divisions.
  • Simplified compliance : A cloud financial management tool can help businesses adhere to financial regulations and internal policies around cloud spending without having to repeatedly go back to the drawing board.
  • Integration complexity : Some environments may be more ready to integrate with cloud financial management tools than others. Legacy frameworks will require more configuration and may not fully integrate with cloud-first or cloud-native tools.
  • Cloud contract negotiation and pricing models : Different cloud providers offer different contracts and pricing models for their cloud resources. Understanding your options based on pricing, and negotiating effectively, requires background knowledge and time to weigh your options.
  • Accounting for non-IaaS costs : It’s easy to think about cloud finances in terms of infrastructure as a service (IaaS). However, there are many other costs associated with the cloud, including software as a service (SaaS), platform as a service (PaaS), and data storage fees.
  • Eliminating cloud waste : Identifying and getting rid of cloud waste isn’t a one-time project. It needs to be part of a regular maintenance task to manage finances most effectively. 
  • In-house skill gaps : An in-house team will need to know what a “good” spend is in the cloud to implement cloud financial management measures effectively. Businesses will either need to have someone on staff with experience in cloud cost management, financial management, and data analysis , or they may need to rely on outside help .

Strategies for Effective Cloud Financial Management

Challenges shouldn’t stop businesses from implementing cloud financial management. They should simply serve as a list of things to look out for on your way to building an effective strategy.

Optimize Resource Allocation and Usage

Right-sizing, reserved and spot instances, and automated scaling can all help you optimize your resource allocation and usage. Regularly survey your cloud usage to decide whether you need to scale your resource up or down to fit your needs. This keeps you from paying more than what you’re actually using.

Reserved instances offer pricing at a significant discount for predictable workloads. For more savings, businesses can use spot instances for workloads that are more variable and can afford to be interrupted.

Once you understand your typical capacity range, autoscaling policies can help your business adjust resources up and down based on preset thresholds. Autoscaling can increase capacity in peak times, as well as cut down on overprovisioning in quiet times.

Utilize Cloud Financial Tools and Solutions

Most major cloud providers have some kind of cloud financial management tools. For example, AWS Cloud Cost Financial Management and Azure Cost Management feature recommendations for reserved instances, cost allocation tools, and anomaly detection services. Businesses that have a multicloud or hybrid cloud environment can also use third-party CFM solutions for better integration or necessary features.

The right financial tools should help you better understand what factors most influence your cloud spending, also known as cloud economics . From there, you can make more informed decisions and optimize your spend more wisely.

Incorporate AI/ML

Certain artificial intelligence (AI) and machine learning (ML) tools can identify patterns, pinpoint anomalies, and create automations that build on a foundational cloud financial management approach. Because of the real-time nature and faster processing of AI/ML tools, businesses can often make financial decisions with greater speed and accuracy when they implement these technologies.

Establish Governance Policies

Automated solutions and financial management tools should be used in accordance with clear guidelines and limitations outlined in a cloud financial governance policy.

Ensure that everyone is on the same page before implementing these tools by gathering input and developing a policy that promotes accountability and cuts down on uncontrolled spend. Creating a FinOps team , a partnership between IT and finance teams, can also be a good way to develop and carry out an effective cloud financial policy.

The policy may also dictate which individuals and groups are able to access certain controls that can provision additional resources if necessary.

How to Take a Strategic Approach to Cloud Financial Management

Taking a strategic approach to financial management starts by fostering a collaborative environment, involving the right teams to create a financial policy, and using the right tools to automate much of the cost optimization. If your team needs support with developing a cloud financial management approach, TierPoint’s cloud consultants can help. Contact us today to learn more . In the meantime, download our whitepaper to discover how to boost ROI by utilizing top cloud cost optimization strategies.

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5 min to read FinOps Services

What is cloud financial management?

A man wearing glasses and a blue shirt.

Cloud financial management or FinOps is when a company creates a strategy and governance structure to solve the problem of cloud inefficiencies and higher cloud costs.

While moving to the cloud is non-negotiable for organizations, not everyone has been able to realize its full potential.

Organizations usually chalk out a plan to migrate existing data and applications to the cloud and enable stakeholders to create and deploy new applications that offer new functionalities, features, and more. The cloud, ultimately, becomes the engine that delivers growth, business value, and innovation.

The journey to the cloud is exciting. However, in order to make the most of what the cloud has to offer, organizations need to build some kind of governance framework in the early stages of their migration journey.

Although it may seem like an administrative task at first, it is critical to orchestrate cloud resources that are aligned with the company’s original cloud mission and vision. Neglecting to do this creates inefficiencies in an organization’s cloud ecosystem that must be addressed later at a significant cost.

What is cloud financial management or FinOps?

Cloud financial management, also known as FinOps, involves devising a strategy and implementing a governance structure that addresses cloud inefficiencies and higher cloud costs. Investing time, effort, and resources in FinOps helps companies deliver the best experience to internal and external users. Cloud financial management ensures stakeholders receive the cloud-related return on investment (ROI) they were initially promised.

Cloud financial management is a critical milestone in the cloud migration journey. FinOps is an essential phase in any cloud maturity model. Without it, organizations risk paying more for a cloud infrastructure they do not need. Companies set themselves up for failure by creating complexities in their cloud footprint that require more effort and costs.

Why are cloud costs variable and difficult to estimate?

When business leaders initially talk about the cloud, they believe that move will bring several cost advantages to their organization. Further, it is often claimed that this advantage accrues immediately, as soon as organizations choose the cloud.

Typically, organizations have had to spend significant sums of money on building IT infrastructure, investing in real estate space and hardware, and creating capacity and supporting their digital ambitions.

Since these costs have to be paid up-front, they are considered capital expenses (CAPEX). They are often amortized over some time without creating any actual financial capability for the organization to upgrade, overhaul, or rebuild these facilities when needed in the future.

Comparatively, moving to the cloud looks simple from a financial standpoint.

Organizations have to pay cloud vendors for resources based on agreements that allow dedicated use of specific fixed capacity every month while providing an option to support a temporary or permanent rise in demand at a particular cost.

Since this model allows vendors to issue invoices for expenses incurred, they are considered operating expenses (OPEX). They are deducted from revenues in the organization’s profit and loss (P&L) statement annually.

On the surface, any organization that can estimate its needs accurately should be able to determine its cloud expense with a high degree of certainty. Further, as usage patterns become apparent, their ability to determine costs and control them should improve.

Sadly, managing cloud costs is only easy in theory.

In practice, gaining clarity in an organization's cloud environment becomes difficult because of the number of people able to buy cloud resources by using a credit card or by provisioning additional resources using a dashboard or portal.

A cloud costs scenario

To better understand this, let’s visualize the following scenario. A retail company’s IT and finance teams set up a cloud budget based on past usage patterns and forecasts at the start of the year. Two of their operations teams say—inventory management and logistics—came up with new ideas during the year to create applications that enabled the company to deliver better experiences to customers. They pitched the idea to the engineering leaders in the organization, who saw the benefits, allocated development resources to the project, and deployed them on new cloud instances.

This was an excellent opportunity to deliver innovation to the engineering team's leaders, an essential key performance indicator (KPI). However, the new instances added additional line items to the organization’s cloud bill that its IT and finance teams couldn’t foresee. Further, once the organization migrated to the cloud, it has been focused on re-architecting applications for the cloud and running them smoothly.

Nobody is assigned the responsibility of reviewing and optimizing cloud usage for the organization. As a result, data that is not used often, such as historical transaction data and accounting, compliance, and tax reporting backups, are stored in cloud instances meant to hold frequently recalled data and support front-end applications. This automatically means that the organization is not making the most of its cloud investments and demonstrates why it needs help with cloud financial management.

According to a recent study by The FinOps Foundation, as organizations spend more money on cloud resources, they see a greater need for cloud financial management. Specifically, their data revealed that as spending crosses the $1 million-per-year mark, C-suite executives start to place a stronger emphasis on gaining visibility into the cloud bill, managing it, and optimizing it.

Where do we start with FinOps?

While understanding the framework we will discuss next is essential, creating a culture of accountability will be the differentiator in standing up a successful cloud financial management practice. We ask our engineers and developers to create and innovate faster than ever. Cloud and the agility that comes with it is key to their success. Striking the balance of enabling those teams while instilling that culture of accountability is core to FinOps.

This culture change, executive sponsorship, and collaboration will require some strategic planning. Spending the time upfront will massively impact the time to value. Taking advantage of existing change champions/sponsors, learning management systems, and other successful organizational tools will also help launch FinOps initially and foster continuous improvement.

How can companies gain visibility into their cloud spending?

Organizations that want to gain visibility into their cloud spending should consider working with an experienced partner in the cloud space to develop and deploy a cloud financial management plan and solution. Finding the right partner and solutions is critical to success as experience plays a significant role in identifying optimization opportunities.

Ultimately, for any organization, the journey to cloud financial management involves three key phases: inform, optimize, and operate. Together, they help leaders make sure that everyone in the organization understands the importance of the initiative, has all the information they must support cost-related goals and keeps up with their own individual or group priorities when innovating on the cloud.

Because almost anyone can demand (provision) cloud resources, business, IT, and finance teams must cooperate to share data around consumed cloud resources and their costs.

Working together helps gather the information needed to estimate and forecast cloud usage and pinpoint which teams have a stake in cloud technologies and how their usage may be optimized without hindering their need to innovate.

Three phases of cloud financial management

Let’s dive into the three phases of cloud financial management to understand how each helps the organization move towards its goal of optimizing its cloud footprint.

Phase 1: Inform

In the first phase, organizations must clarify cloud usage and create a dashboard that allows everyone to gain access to insights around resources deployed and their costs.

The tactical way to move past this stage is to leverage a solution like SoftwareOne’s proprietary PyraCloud, which not only makes it easy for individual stakeholders to generate reports on-demand but also helps predict the impact on the organization’s cloud bill if new resources are requested or if changes are made to existing deployments.

However, behind the scenes, leaders must work with experts to create a strategic plan when embarking on their cloud financial management journey. They must bring key cross-functional stakeholders together to form a body of cloud governance or a cloud center of excellence (Cloud CoE) to give their cloud financial management agenda some momentum and focus.

The Cloud CoE usually includes representatives of IT and finance teams and operations leaders, and IT/cloud security managers in the company. Further, the Cloud CoE must also have all of the business product owners in the organization; since this cohort works closely with developers to leverage cloud resources to create new capabilities, functionalities, and applications, they can offer significant insights.

Once a Cloud CoE is established, and a solution such as SoftwareOne’s PyraCloud has been deployed, organizations gain visibility into their entire cloud footprint, allowing them to think about the next phase of their cloud financial management journey.

Phase 2: Optimize

When all cloud stakeholders talk to each other, they can create incredible value for the organization. Further, thanks to SoftwareOne’s PyraCloud, they can see usage in real-time, generate reports on-demand, and take action quickly to optimize their cloud bills.

It’s essential to address the fact that when multiple stakeholders work together, they’re not only able to balance their need for public and private cloud environments but are also able to optimize their multi-cloud deployments. One group in the organization might have spare capacity in one cloud instance with a particular cloud vendor. It may be able to share it with another group that seeks a multi-cloud deployment to ensure uptime or support a seasonal uptick in demand.

SoftwareOne’s PyraCloud makes it easy to identify such cost-saving opportunities once it is set up. Further, it can provide intelligent recommendations to business product owners and engineers/developers who are thinking about creating new functionalities, capabilities, or applications to drive the organization’s innovation agenda forward.

Two essential strategies that companies leverage during the optimize phase of their cloud financial management include right-sizing and right-costing. The former involves changing the technical specifications of cloud deployments to maximize resource utilization. The latter identifies and uses commercial cost-savings programs each cloud vendor offers individually.

While right-sizing is a significant first step, the quantum of benefits delivered by right-costing is often more important because it does not involve giving up cloud resources. However, right-costing usually requires specialist knowledge, and hence, working with a partner like SoftwareOne is critical. Further, a partner can help seize other opportunities such as automating elasticity, power cycling, and reducing under-utilized resources.

A recent study by the FinOps Foundation we cited earlier said that organizations often spend more than $1 million per year on the cloud. Further, Gartner has recently forecasted that organizations will spend close to $500 billion on public cloud services in 2022. These statistics show just how valuable advice from a reliable partner can be.

Phase 3: Operate

The final phase of financial cloud management is focused on the future. It directs the attention of stakeholders to the data they now hold, thanks to the platform they rolled out during the ‘inform’ phase and the cost reductions they were able to create for themselves as a result of expert advice received during the ‘optimize’ phase. This helps them think about what the future holds.

Despite their best efforts, organizations might resort to old patterns once this ‘financial management’ exercise/campaign is over if policies around what the Cloud CoE can and cannot do are not implemented and if cloud optimization doesn’t become part of the mandate for every key stakeholder in the organization.

Thanks to PyraCloud, organization’s leaders can monitor costs and utilization in real-time, create dashboards and reports on-demand, gain insights and receive intelligent recommendations about where and how costs can be reduced while delivering the best cloud resources to users inside and outside the organization.

How can cloud financial management help organizations?

Every business leader today understands that the cloud is critical to their success. Cloud resources must be freely available to teams when they want to scale applications quickly, be agile with functionalities and capabilities, and drive innovation that creates new victories. Following the three-phased approach to cloud financial management can help these organizations set themselves up for success in the long term.

Five benefits of cloud financial management

Companies receive five key benefits of cloud financial management. Let’s dive into what they are.

  • Drive cloud maturity:  Investing in cloud financial management, in and of itself, is a sign of a high degree of cloud maturity. Further, cloud financial management solutions help unlock the ROI in long-term cloud investments, making the journey to the cloud more exciting for all stakeholders involved.
  • Maximize cloud utilization:  Cloud resources may be deployed by different stakeholders across the organization based on their individual and group needs. However, using a sound cloud financial management solution ensures that every investment in the cloud is used optimally.
  • Avoid cloud spend waste:  Cloud spending waste is common in the cloud era, as organizations don’t always know what resources their groups and departments have invested in. Cloud financial management helps gain visibility and reduce wasted cloud resources.
  • Enable automation and forecasting:  Cloud financial management solutions such as PyraCloud make it possible to automate the discovery of cost optimization opportunities and forecast future usage based on insights from business product managers. This allows organizations to spend more time on innovating.
  • Reduce compliance and security risks: Cloud financial management also plays a vital role in identifying and mitigating risks, especially from a compliance and security point of view. Working with a specialist advisors team can help create policies that systemically reduce these risks.

Maximizing the ROI of cloud migration with cloud financial management

Organizations are told that the cloud offers significant cost advantages when moving to it. Companies expect to only pay for what they use, quickly scale their cloud deployment up (and down), and avoid maintenance and management costs.

In practice, it’s easy to see that although migrating to the cloud is critical to business, delivering on the ROI requires careful planning and the support of an experienced partner. Together, they can create an effective cloud financial management strategy, deploy solutions such as PyraCloud, and leverage vendor-led commercial cost-savings programs to get more out of their investments.

Remember, migrating to the cloud can deliver significant advantages to an organization. If optimized and managed efficiently, it can also be advantageous financially. Check out our free online resources to learn more about cloud financial management or FinOps. You may also want to work with our team to explore how your organization can benefit from cloud financial management.

Dan Ortman FinOps & Cloud Services Director, SoftwareOne

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Cloud Computing Business Plan Template

Writing a successful business plan for your cloud computing business + template.

If you’re looking to start or grow a cloud computing business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a cloud computing business plan, and provide you with a cloud computing business plan template that includes an overview of what should be included in each section.

Why Write a Business Plan For a Cloud Computing Business?

There are many reasons to write a business plan for a cloud computing company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Cloud Computing Business

While every business plan is different, there are 10 essential components that all cloud computing business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of cloud computing business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

For organizational purposes, you could create headings for each main section of your business plan to highlight the key takeaways.

For example, your cloud computing executive summary might look something like this:

Company Overview

[Insert Company Introduction / Short Summary]

Business Goals

[Insert Business Goals & How You Plan To Achieve Them]

Industry Overview

[Insert Industry Statistics on the Size of Your Market]


[Insert Overview of Competitors & Your Competitive Advantage]

[Insert Information About The Marketing Strategies You Will Use To Attract Clients/Customers]

Financial Overview

You can add and/or remove sections as needed, but these are the basics that should be included in every executive summary.

The next section of your cloud computing business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

  • Company History & Accomplishments To Date

Mission Statement and/or Company Values

With regards to the company overview, here you will document the type of cloud computing company you operate. For example, there are several types of cloud computing companies such as:

  • SaaS (Software as a Service)
  • PaaS (Platform as a Service)
  • IaaS (Infrastructure as a Service)

For example, a cloud computing company description might look something like this:

We are an X type of cloud computing company.

Company History

If an existing company: Since launching, our team has served X customers and generated $Y in revenue.

If startup: I conceived [company name] on this date. Since that time, we have developed the company logo, found potential space, etc. 

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

  • What is the overall size of the cloud computing industry?
  • How is the industry growing or changing?
  • What are the major trends affecting the cloud computing industry?
  • Who are the major players in the cloud computing industry?

For example, your industry analysis might look something like this:

The size of the cloud computing industry is $XX billion.

It is currently growing at an annual rate of more than 20%.

This rapid development is being driven by the country’s strong economic growth, which is expected to continue in the coming years.

Major trends affecting the industry are the ever-growing popularity of social media platforms, the increase in online spend by consumers, and the continued growth of the e-commerce industry.

How We Fit Into The Industry

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your cloud computing business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

  • Who are your target customers?
  • What are their needs?
  • How do they interact with your industry?
  • How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Target Market & Demographics

The demographic (age, gender, location, income, etc.) profile of our target cloud computing customer is as follows:

– Age: 25-44

– Gender: Male/Female

– Location: United States

– Income: $50,000+

– Education: College


Our core customer interests are as follows: 

– Technology: They are early adopters of new technology and trends

– Social Media: They use social media platforms regularly

– Business: They are small business owners or work in small businesses

– E-commerce: They are comfortable making purchases online

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

  • Who are your major competitors?
  • What are their strengths and weaknesses?
  • How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Major Competitors

XYZ Company is our major competitor. Its offerings include this, this and this. Its strengths include XYZ, and its weaknesses include XYZ.

Competitive Advantage

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

  • Products/Services : Here is where you’ll document your product/service offerings.
  • Price : Detail your pricing strategy here.
  • Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
  • Promotion : Here you will document how you will reach your target customers. For instance, cloud computing businesses often reach new customers via promotional tactics including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, etc.

For example, your marketing plan might look something like this:


We offer the following products/services: 

We will use a premium pricing strategy to establish ourselves as the highest quality brand.

We will serve customers directly and through a partnership with XYZ company.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

  • What are your company’s daily operations?
  • How are your company’s operations structured?
  • Who is responsible for each task?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Daily Operations

Our company’s daily operations include XYZ.

Operational Structure

Our company is structured as follows:

  • Department 1
  • Department 2
  • Department 3

Each department is responsible for XYZ tasks.

Long-Term Goals

Our long-term goals for our operations are to achieve the following over the next five years.

Date 1: Goal 1

Date 2: Goal 2

Date 3: Goal 3

Date 4: Goal 4

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

  • Who is on your management team?
  • What are their qualifications?
  • What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Our management team is comprised of the following X individuals with the following experience.

Team Member 1: 

Team member 1’s qualifications and experience include XYZ.

Team Member 2: 

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

  • What are your company’s projected revenues?
  • What are your company’s projected expenses?
  • What is your company’s projected growth rate?
  • How much funding do you need and for what purposes? For example, most startup cloud computing businesses need outside funding for capital expenditures (CAPEX), such as servers, and working capital (OPEX), such as salaries.

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

Our company’s projected revenues over the next five years are $XYZ.

Expenses & Net Income

Our company’s projected expenses and net income over the next five years are $XYZ.

Uses of Funding

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

  • Full financial statements
  • Resumes of key management team members
  • Letters of reference
  • Articles or press releases
  • Marketing materials
  • Product information
  • Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a cloud computing business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.

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A chi è rivolto

Piano Industriale - Business Plan  è rivolto a dirigenti d’azienda e consulenti (Commercialisti, Advisor finanziari, CFO, Manager, Direttori Finanziari, etc.) che devono redigere un Piano Industriale e/o un Piano Finanziario dettagliato, puntuale ed analitico

Rispetto a questi attori il software Piano Industriale - Business Plan risulta idoneo a soddisfare differenti tipologie di esigenze:

  • reporting previsionali agli azionisti e agli stakeholder aziendali
  • comunicazione di strategie e fabbisogni finanziari agli istituti di credito
  • richiesta di finanziamenti e/o contributi pubblici
  • verifica della sostenibilità e della redditività di nuovi investimenti
  • valutazione dell’impatto economico finanziario del lancio di  nuovi prodotti/servizi
  • analisi attuali e previsionali del Rating aziendale e del merito creditizio
  • verifica dell ’andamento previsionale e  dell’equilibrio economico finanziario a valle delle strategie individuate
  • Redazione di un Piano Industriale  in seguito ad incarico professionale
  • d. Consolidamento e moratorie dei debiti sia nei confronti dei fornitori che del sistema bancario.

dif table 001 old

Semplice da utilizzare

Il software Piano Industriale - Business Plan  è rivolto a clienti esperti ed esigenti, che richiedono un Piano Industriale completo e dettagliato, frutto di elaborazioni e calcoli complessi. Alla complessità delle elaborazioni realizzate in automatico dal sistema corrisponde la massima semplicità di utilizzo perché il software, grazie ai suoi algoritmi di business intelligence, supporta l'utente nelle fasi di input del processo e realizza in automatico le fasi di elaborazione e redazione del piano 

1. Input dati di bilancio


  • evidenzia e schematizza i dati da inserire: l’imputazione dei dati risulta agevolata dal format di inserimento che ripropone una maschera del tutto simile al bilancio ufficiale (schema “IV direttiva CEE”)
  • segnala eventuali errori   


  • inserisce  i dati dei bilanci a consuntivo nelle maschere di input

2. Input dati previsionali

  • evidenzia i dati da inserire
  • facilita la conversione delle ipotesi previsionali in dati e parametri consentendo di inserire valori più generali o progressivamente più puntuali a seconda del livello di precisione e dettaglio desiderato dall'utente
  • segnala eventuali errori tecnici o logici nei valori immessi
  • suggerisce le correzioni aiuta ad ottimizzare la strategia alla base delle ipotesi previsionali consigliando interventi per migliorare la performance e il valore dell'azienda
  • definisce le ipotesi previsionali , in coerenza con strategie che possono interrompere le tendenze in atto (evidenziate dai bilanci a consuntivo)
  • converte , assistito dal sistema,  le ipotesi previsionali in dati espressi come incrementi percentuali rispetto all'ultimo bilancio o come valori assoluti

i dati da inserire riguardano essenzialmente:

  • il piano degli investimenti e le relative aliquote di ammortamento
  • le fonti di finanziamento: equity e/o debito a medio e lungo termine
  • i contratti di leasing
  • i costi e i ricavi di produzione 
  • il costo delle risorse umane
  • il livello delle rimanenze
  • la stagionalità delle vendite
  • i giorni di dilazione clienti/fornitori
  • l'importo degli affidamenti

3. Elaborazione

“raccorda”  con l’ultimo bilancio  approvato  le ipotesi previsionali definite dall'utente ed elabora le proiezioni riportando per 8 esercizi successivi:

  • lo Stato Patrimoniale previsionale
  • il Conto Economico previsionale
  • l'analisi del Cash Flow previsionale
  • l'analisi attuale e previsionale per Indici di bilancio 
  • l'analisi dell'evoluzione della Posizione Finanziaria Netta Previsionale 
  • i Rating secondo i metodi Standard & Poor's, Altman e Prof. Damodaran
  • il Rating di Medio Credito Centrale (accesso al Fondo di Garanzia PMI Legge 662/96) e la bancabilità
  • l'analisi finanziaria sulla sostenibilità dell'investimento e sul fabbisogno finanziario
  • l'analisi del Budget di Tesoreria Mensile previsionale  

Come funzionano gli algoritmi di business intelligence

Attraverso sofisticati algoritmi il software genera automaticamente delle frasi che descrivono la situazione economico finanziaria dell’azienda.

Un semplice esempio chiarirà il funzionamento. Poniamo il caso che, inseriti i dati degli ultimi 3 bilanci ed impostati i parametri previsionali, l’azienda si trovi una PFN descritta qui di seguito.

Posizione finanziaria netta

Il software genererà automaticamente la seguente frase di descrizione:

La Posizione Finanziaria Netta dell'azienda all'esercizio 2019E risulta positiva e pari ad € 20.279.684 in ragione del fatto che la sua posizione finanziaria lorda, pari ad € 22.747.614, è superiore al valore aggregato di crediti finanziari e disponibilità liquide che, attestandosi su un importo complessivo di € 2.467.930 non sono sufficienti a coprire l'esposizione determinando così una PFN positiva.                                                                       

La posizione lorda è determinata dalle seguenti componenti: debiti verso soci per finanziamenti, che ammontano ad € 38.000, mutui passivi, pari invece ad € 2.380.370, altri debiti finanziari per € 2.308.662, debiti bancari a breve, che si attestano su un importo di € 17.220.582 ed infine debiti per leasing di € 800.000. Il valore delle voci attive di cui va diminuita la posizione lorda per ottenere la PFN è riconducibile invece ad un'unica voce, ovvero l'ammontare della cassa, pari come detto a € 2.467.930, mentre non risultano iscritti a bilancio crediti finanziari.        


Ogni indice di bilancio è a sua volta commentato:                                                                                                                                                                                       


Il software genererà la seguente frase di commento:

Il rapporto D/E nell'esercizio 2019E è pari a 1,96, in virtù di un valore dell'Equity di € 10.365.400 e di un valore del debito, in termini di Posizione Finanziaria Netta, di € 20.279.684. L'indice è migliorato, rispetto all'esercizio precedente, di 0,18. Il valore dell'indebitamento risulta equilibrato, per quanto concerne il rapporto tra fonti finanziarie onerose esterne e fonti proprie. D/E si mantiene in definitiva sostanzialmente stabile rispetto all'anno 2018E in cui si attestava su un valore di 2,14. L'indice non fa segnare quindi significative variazioni, nonostante sia il valore dell'Equity che quello del debito mostrino entrambi sensibili cambiamenti rispetto all'anno precedente, risultando ambedue in calo. Nello specifico, l'Equity passa da un valore di € 10.846.440 nel 2018E ad € 10.365.400 nell'anno in corso, con una diminuzione di 4,4 punti percentuali mentre il debito si attesta su un valore di € 20.279.684 nel 2019E a fronte di € 23.185.351 dell'anno precedente evidenziando a sua volta un calo percentuale di 12,5 punti.    


Chiaramente questi sono solo alcuni piccoli esempi della potenzialità del software.

Il nostro reparto di ricerca e sviluppo è costantemente al lavoro per creare nuove frasi sempre più complesse al fine di automatizzare tutto il processo di analisi. Per tale motivo gli aggiornamenti al software sono continui e, come è nella nostra politica, completamente gratuiti.

Risultati Finali

Piano Industriale - Business plan genera un report finale autoconsistente e completo di tabelle, grafici e commenti automatici. Ogni commento segue i dati inseriti ed i risultati dell'analisi ed è formulato da specifici algoritmi di business intelligence. Il report finale può essere generato nei seguenti format, predisposti per le diverse esigenze dell’utente:

cloud finance business plan

Tutti i report sono scaricabili in  formato Word, garantendo all'utente la possibilità di integrare i documenti con informazioni, commenti e personalizzazioni aggiuntive o con il proprio logo.

Gli schemi di riclassificazione dei bilanci previsionali ed i metodi di valutazione si basano su standard normalmente utilizzati dagli istituti di credito e dagli operatori finanziari nazionali ed internazionali, rispondendo all’esigenza di una corretta e puntuale informazione finanziaria

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Cloud Kitchen Business Plan

cloud finance business plan

Online food delivery has become the new norm. People are favoring home delivery over dine-out, so starting a cloud kitchen in this increasing demand is a great idea.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your cloud kitchen business? You’re at the right place. Our cloud kitchen business plan template will help you get started.

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  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Cloud Kitchen Business Plan?

Writing a wholesale business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Cloud kitchen menu:.

Highlight the cloud kitchen products or services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of cloud kitchen company you run and the name of it. You may specialize in one of the following cloud kitchen businesses:

  • Single-brand cloud kitchen
  • Multi-brand cloud kitchen
  • Aggregator cloud kitchen
  • Delivery-only restaurant
  • Virtual restaurant
  • Describe the legal structure of your cloud kitchen business, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established cloud kitchen business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your cloud kitchen business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your menu:

Mention the cloud kitchen menu your business will offer. This list may include,

  • Main courses

Quality measures

: This section should explain how you maintain quality standards and consistently provide the highest quality service.

Value-added Services

In short, this section of your cloud kitchen plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your cloud kitchen business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your cloud kitchen business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for a cloud kitchen, such as cooking equipment, food preparation equipment, refrigeration & storage, food holding & warming equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your wholesale business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your wholesale services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your cloud kitchen business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This sample cloud kitchen business plan will provide an idea for writing a successful cloud kitchen plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our cloud kitchen business plan pdf .

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Write a Cover Page for Business Plan

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Frequently asked questions, why do you need a cloud kitchen business plan.

A business plan is an essential tool for anyone looking to start or run a successful cloud kitchen business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your cloud kitchen business.

How to get funding for your cloud kitchen business?

There are several ways to get funding for your cloud kitchen business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your cloud kitchen business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your cloud kitchen business plan and outline your vision as you have in your mind.

What is the easiest way to write your cloud kitchen business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any cloud kitchen business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a cloud kitchen business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding. Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Practice Cloud Financial Management

Managing cloud finance requires evolving your existing finance processes to establish and operate with cost transparency, control, planning, and optimization for your AWS environments.

Applying traditional, static waterfall planning, IT budgeting, and cost assessment models to dynamic cloud usage can create risks, lead to inaccurate planning, and result in less visibility. Ultimately, this results in a lost opportunity to effectively optimize and control costs and realize long-term business value. To avoid these pitfalls, actively manage costs throughout the cloud journey, whether you are building applications natively in the cloud, migrating your workloads to the cloud, or expanding your adoption of cloud services.

Cloud Financial Management (CFM) allows finance, product, technology, and business organizations to manage, optimize, and plan costs as they grow their usage and scale on AWS. The primary goal of CFM is to allow customers to achieve their business outcomes in the most cost-efficient manner and accelerate economic and business value creation while finding the right balance between agility and control.

CFM solutions help transform your business through cost transparency, control, forecasting, and optimization. These solutions can also create a cost-conscious culture that drives accountability across all teams and functions. Finance teams can see where costs are coming from, run operations with minimal unexpected expenses, plan for dynamic cloud usage, and save on cloud expenses while teams scale their adoptions in the cloud. Sharing this with engineering teams can provide necessary financial context for their resource selection, use, and optimization.

AWS CFM offers a set of capabilities to manage, optimize, and plan for cloud costs while maintaining business agility. CFM is paramount not only to effectively manage costs, but also to verify that investments are driving expected business outcomes. These are the four pillars of the Cloud Financial Management Framework in the AWS Cloud: see , save , plan , and run . Each of these pillars has a set of activities and capabilities.

Descriptions of the four CFM pillars see, save, plan, and run.

The four pillars of Cloud Financial Management.

See: How are you currently measuring, monitoring and creating accountability for your cloud spend? If you are new to AWS or planning on using AWS, do you have a plan to establish cost and usage visibility?

To understand your AWS costs and optimize spending, you need to know where those costs are coming from. This requires a deliberate structure for your accounts and resources, helping your finance organization track spending flows and hold teams accountable for their portion of the bottom line.

AWS Services: AWS Control Tower, AWS Organizations, Cost allocations tags, Tag policies, AWS Resource Groups, AWS Cost Categories, AWS Cost Explorer, AWS Cost and Usage Report, RIs and SPs

Resources: AWS Tagging Best Practices, AWS Cost Categories

Save: What cost optimization levers are you currently using to optimize your spend? If you are not using AWS, are you familiar with common usage-based and pricing model-based optimizations?

In the save tenet, we optimize costs with pricing and resource recommendations. Optimizing costs begins with having a well-defined strategy for your new cloud operating model. Ideally, this should start as early as possible in your cloud journey, setting the stage for a cost-conscious culture reinforced by the right processes and behaviors.

There are many different ways you can optimize cloud costs. One of them is selecting the right purchase model (RIs and SPs) or whether your workload is immutable and containerized so that you can adopt Amazon EC2 Spot Instances. In addition, scale your workload using Amazon EC2 Auto Scaling Groups.

AWS Services: RIs and SPs, Amazon EC2 Auto Scaling Groups, Spot Instances

Resources: Reserved Instances, Savings Plans, Best practices for handling Amazon EC2

Plan: How do you currently plan for future cloud usage and spend? Do you have a methodology to quantify value generation for a new migration? Have you evolved your current budgeting and forecasting processes to adopt variable usage of the cloud?

The plan tenet means improving your planning with flexible budgeting and forecasting. Once you’ve established visibility and cost controls, you will likely want to plan and set expectations for spending on cloud projects. AWS gives you the flexibility to build dynamic forecasting and budgeting processes so you can stay informed on whether costs adhere to, or exceed, budgetary limits.

AWS Services: AWS Cost Explorer, AWS Cost and Usage Report, AWS Budgets

Resources: Usage-Based Forecasting, AWS Budget Reports and Alerts

Run: What are some of the operational processes and tools you are currently using to manage your cloud expenditures, and who is leading those efforts? Have you put any thought into how things will work from a daily operations perspective once you start using AWS?

The run tenet is actually managing billing and cost control. You can establish guardrails and set governance to ensure expenses stay in line with budgets. AWS provides several tools to help you get started.

AWS Services: AWS Billing and Cost Management Console, AWS Identity and Access Management, Service Control Policies (SCP), AWS Service Catalog, AWS Cost Anomaly Detection, AWS Budgets

Resources: Getting Started with AWS Billing Console

The following are Cloud Financial Management best practices:

Best practices

  • COST01-BP01 Establish ownership of cost optimization
  • COST01-BP02 Establish a partnership between finance and technology
  • COST01-BP03 Establish cloud budgets and forecasts
  • COST01-BP04 Implement cost awareness in your organizational processes
  • COST01-BP05 Report and notify on cost optimization
  • COST01-BP06 Monitor cost proactively
  • COST01-BP07 Keep up-to-date with new service releases
  • COST01-BP08 Create a cost-aware culture
  • COST01-BP09 Quantify business value from cost optimization


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More From Forbes

Top 5 essentials for new entrepreneurs starting a business.

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Top 5 Essentials For New Entrepreneurs

Being an entrepreneur is one of the most exciting and rewarding endeavors you can undertake. It offers the freedom to innovate, the opportunity to pursue your passion, and the potential for significant personal and financial growth. Because the path to entrepreneurial success is filled with challenges, it's crucial for new entrepreneurs to set themselves up for success by establishing a solid foundation from the start.

Having the right skills is crucial for setting your business up for success. These skills enable you to navigate the complexities of entrepreneurship with confidence and precision. Effective communication, strategic thinking, financial literacy , and marketing acumen are just a few of the essential competencies that can help you make informed decisions, manage resources efficiently, and adapt to changing market conditions. By honing these skills, you can build a resilient business, attract and retain customers, and create a sustainable growth strategy.

In essence, the right skills empower you to transform challenges into opportunities, driving your business toward long-term success.

Here are the top five essentials every new entrepreneur needs when starting a business:

1. clear vision and mission.

Your vision and mission are the cornerstones of your business. They define what you want to achieve and how you plan to get there. A clear vision provides direction and purpose, while a mission statement outlines your business's core values and goals. These elements not only guide your decision-making but also inspire your team and attract customers who resonate with your purpose.

Tip: Spend time refining your vision and mission. Make sure they are specific, achievable, and aligned with your personal values.

2. Comprehensive Business Plan

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A well-thought-out business plan is essential for laying out your roadmap to success. It should include your business goals, target market analysis, competitive landscape, marketing strategy, operational plan, and financial projections. A robust business plan helps you stay focused, secure funding, and measure your progress.

Tip: Use business plan templates and resources available online to structure your plan. Regularly update it as your business evolves.

3. Strong Financial Management

Don’t underestimate the importance of financial management . Sound financial management skills are crucial to build a financially stable business. This involves budgeting, forecasting, managing cash flow, and keeping accurate financial records. Understanding your finances allows you to make informed decisions, avoid unnecessary debt, and ensure your business remains profitable.

Tip: Consider hiring a professional accountant or using accounting software to keep your finances in order. Review your financial statements at a minimum of monthly to stay current on your business’s financial health.

4. Solid Marketing Strategy

A strategic marketing plan is vital for attracting and retaining customers. This includes understanding your target audience, creating a strong brand identity, leveraging social media, and utilizing various marketing channels to reach potential customers. Consistent and effective marketing helps build brand awareness and drives sales.

Tip: Invest in digital marketing tools and techniques such as SEO, content marketing, and email marketing. Track your marketing efforts and adjust your strategies based on what works best.

5. Supportive Network and Resources

Building a supportive network of mentors, advisors, and peers can significantly impact your entrepreneurial journey. These connections provide valuable advice, support, and opportunities for collaboration. Additionally, access to resources such as industry events, workshops, and online communities can help you stay informed and motivated.

Tip: Join local business groups, attend industry conferences, and engage with online forums. Don’t hesitate to seek mentorship and build relationships with experienced entrepreneurs.

The bottom line is that embarking on the entrepreneurial journey is both thrilling and demanding. By focusing on these five essentials—clear vision and mission, comprehensive business plan, strong financial management, solid marketing strategy, and supportive network and resources—you can set a strong foundation for your business. Remember, success doesn’t happen overnight. Stay committed, keep learning, and adapt as needed. With determination and the right tools, you can turn your entrepreneurial dreams into reality.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business and the founder of She Means Profit . As a Business Strategist for small business owners, Melissa helps women making mid-career shifts, to launch their dream businesses, and I also guide established business owners to grow their businesses to more profitably.

The opinions expressed in this article are not intended to

replace any professional or expert accounting and/or tax advice whatsoever.

Melissa Houston

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DXC Technology tumbles as investors fret over latest restructuring plan

(Reuters) - Shares of DXC Technology slumped 18% on Friday, after the IT services provider unveiled a new revamp and forecast fiscal 2025 revenue and profit below estimates.

The latest attempt comes as a sale bid failed last year and exits of top executives and a slowdown due to high interest rates hampered efforts to pivot away from its declining legacy business of IT outsourcing services to cloud-based solutions.

"DXC has been in a transition for multiple years and despite the best efforts of multiple leaders, one has to ask the question as to if this business can be fixed," analysts at RBC Capital Markets wrote in a client note.

"New management is undertaking yet again another restructuring to streamline the business, which suggests that FY25 will be another transition year."

The latest restructuring will cost an additional $250 million in fiscal 2025 and aimed to cut back on excess capacity in its legacy business, finance chief Robert Del Bene said in a post-earnings call.

Bene assumed the role after Ken Sharp departed in September. In December, Raul Fernandez took charge as chief executive after Mike Salvino stepped down.

The restructuring will also weigh on DXC's free cash flow, with the company forecasting about $400 million for fiscal 2025, well below the $756 million it reported in FY24.

"Stock tolerance for yet another restructuring that consumes near-term free cash flow and pauses share repurchases in FY25 is likely low," J.P.Morgan analysts said.

Shares of DXC, which announced a $1 billion buyback in May 2023, have lost 13% of their value so far in 2024, after crashing a combined 30% in the past two years.

It was on track to lose more than $635 million in market value on Friday.

At least nine of the 14 analysts covering the stock lowered their target prices, according to LSEG data.

(Reporting by Harshita Mary Varghese; Editing by Shilpi Majumdar and Sriraj Kalluvila)

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  1. AWS Cloud Financial Management 101: The Definitive Guide

    This guide covers AWS Cloud Financial Management (CFM) in full detail from the basics of CFM to best practices you can employ for cloud financial success. ... PLAN for dynamic cloud usage, and drive COST SAVINGS while maximizing business value. In AWS, Cloud Financial Management covers three aspects: use case, capability, and ideal tool ...

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  3. PDF AWS Cloud Financial Management Guide

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  8. Introduction to Cloud Financial Management

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    Download your plan as a PDF or Word doc so you share it easily. Print out your plan to get a clean, professional document. See inside a completed plan ». Get Started Risk Free. Start My Business Plan. 35-day money back guarantee. Start planning for $20 per month. "LivePlan is incredibly simple and easy to use.

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