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Coffee Shop Business Plan Sample

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Coffee shop business plan sample

The coffee shop business plan is an essential tool for coffee shop owners and those who want to open a coffee shop.

A coffee shop business plan will give you an idea of how much a coffee shop will cost, how those costs will be funded, and how much money you expect to make from it. 

When it’s ready, you can show it to investors, banks, partners, and anyone else who can help you open a cafe. Getting this document right is worth your time and effort, so make sure you do it right.

After helping entrepreneurs in the USA launch more than 400 independent coffee shops , we know that a business plan is vital for success.

We are here to help you write a coffee shop business plan.

Here’s a business plan sample pdf and a template that will give you some inspiration for what should be included in your coffee shop business plan.

1. Business Plan Title Page

3. market overview, 4. competitive analysis, 5. swot analysis, 6. marketing plan, 7. funding request, 8. management summary, 9. financial highlights, coffee shop business plan powerpoint presentation, download coffee shop business plan example pdf.

Coffee Shop Business Plan Template

Coffee Shop Business Plan Sample

A coffee shop business plan template should include the following sections. Let’s look at a coffee shop business plan template and discuss what each section should include.

1. Business Plan Title Page 2. Executive Summary 3. Market Overview 4. Competitive Analysis 5. Swot Analysis 6. Marketing Plan 7. Funding Request 8. Management Summary 9. Financial Highlights

Start with the legal name of your business. Provide the address of a likely location or website if you already have one. Include your company logo at the top or bottom of the title page. On the title page, there should also be a table of contents listing each section and its page number.

Coffee Shop Business Plan Template

What makes a great cover page for a business plan?

Visit our page on business plan cover page examples to download our free business plan cover page templates and create a beautiful cover page yourself.

2. Executive Summary

The Coffee Shoppe will be a business service provider based in Miami, Florida. Founded by Mrs. Nancy Harrigan.  The Coffee Shoppe will offer a menu of services which include coffee, lattes, capacinos, expressos, deli sandwiches and baked goods.

While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix.

The local area has been in dire need of a service of this type for some time and The Coffee Shoppe plans to adequately serve them through the consistent delivery of real-time hospitality. 

The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must be acquiesced. 

The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day to day operations of the organization.

The marketing for The Coffee Shoppe will be done through a variety of mediums including the Internet, mass media, print and networking. Internet efforts will center on the creation of a user-friendly website that clearly list all of the core services that will be offered. 

To read the full executive summary, click here to download the PDF

Read more: Executive summary examples

Financial Highlights

Financial highlights of coffee shop business plan Sample

The Company is entering the market at a time when the industry in which it operates is experiencing substantial growth. According to market research firm IBIS World, the Coffee & Snack Shops Industry has seen an average annual growth rate of 5.8% over the last five years, positioning industry revenue to be around $47.7 billion in

2018. The Coffee & Snack Shops industry is projected to see an average annual growth rate of 1.4% over the next five years, placing industry revenue at $51 billion in 2022.

Market Analysis

Market Analysis of Coffee Shop Business Plan Sample

Target Market

Target Market of Coffee shop business plan sample

The following is a listing of the primary competitive advantages of the Companv upon entering the market

  • Congenial customer service
  • A central location wit greater foot traffic Parking facility available for customers
  • Soothing ambiance for calm eating
  • Excellent visibility from the road
  • Aggressive marketing campaian
  • Understanding visitors food choices and integrating the same in the menu
  • Inviting feedback from customers
  • Key understanding of trends and flavor
  • The company will hire experienced management and staff

Competitive analysis of coffee shop business plan

The following is an analysis of the  SWOT analysis of the coffee shop business as well as the opportunities and threats present in the market.

  • Location. The location is one of the primary strengths of the The Coffee Shoppe business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.
  • The founder. Founder Nancy Harrigan is a seasoned, strategic business professional with an eye towards success, profit and achievement. These qualities will form the basis of the The Coffee Shoppe brand and be a catalyst that propels the success of the operation.
  • Servicing of a need. The services that will be brought to the local residents of Miami are one that is truly needed. The fact that The Coffee Shoppe will be satisfying this need will endear the organization to the customer base and allow for consistently strong growth.
  • Lack of funding. Funding is the sole weakness of the The Coffee Shoppe business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable business.


  • Limited competition. The limited amount of local competition is the primary opportunity for The Coffee Shoppe as it will give the organization the opportunity to develop a loyal customer base while erecting barriers to entry.
  • Small business growth. The projected growth of small businesses will provide another opportunity and will feed opportunities directly into the The Coffee Shoppe pipeline.
  • Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Marketing for The Coffee Shoppe will be done through a variety of mediums with television, print and the Internet being the primary drivers. The website will have SEO capabilities and will be developed using all of the latest in web and graphics technologies.

In addition to the home website, plans also call for the creation of a strong social media presence using Facebook.com and Twitter.com with regular updates occurring on each of the aforementioned pages.

Commercial time has already been purchased through ABC and commercial production will begin immediately following funding acquisition. Print marketing will consist of advertisements being placed in publications that are typically read by members of the targeted audience including small business owners and corporate types.

Networking will round out the The Coffee Shoppe marketing mix with the founder joining various networking groups that give her the ability to champion the brand that she has created.

Read more: how to do market research research

Fund Requirement for Coffee Shop Business Plan

Read more: ways to find investors for your business

Management Summary Coffee Shop Business Plan

Financial Indicators

financial indicators of coffee shop business plan samples

To learn more about financial indicators, click here to download the pdf

Break even analysis

Break even Analysis of Coffee Shop Business Plan

Profit and Loss Statement

profit and loss statement of coffee shop business plan samples

Projected Cash Flow

projected cash flow of coffee shop business plan samples

Projected Balance Sheet

balance sheet of coffee shop business plan samples

Coffee Shop Business Plan Sample. FAQs:

Starting a coffee shop can vary greatly depending on location, size, and concept. On average, the initial investment can range from $80,000 to $300,000. This includes lease deposits, equipment purchases, inventory, permits, and marketing expenses.

The specific permits and licenses needed will vary based on your location and local regulations. Common requirements include health department approvals, business permits, food service licenses, and zoning permits. It’s crucial to research and comply with all necessary legal requirements.

A successful marketing strategy is essential for attracting customers. Utilize social media platforms, collaborate with influencers, and host events to create buzz around your coffee shop. Offering unique beverages, outstanding customer service, and a welcoming ambiance will keep customers coming back.

While it’s not mandatory, offering organic or fair trade coffee can attract environmentally conscious consumers. It also reflects your commitment to sustainable and ethical practices, which can build a loyal customer base.

Track key performance indicators (KPIs) such as sales revenue, customer retention rates, average ticket size, and social media engagement. Analyzing these metrics will help you gauge the success of your coffee shop and identify areas for improvement.

Implementing a loyalty program, offering personalized perks, and providing excellent customer service are effective ways to retain customers. Engage with your audience on social media, respond to feedback, and continuously improve your offerings based on customer preferences.

Our free real sample business plans will show you how to write a plan that looks as polished and professional as this one.

Click to view the coffee shop business plan sample. Our experienced business plan writers professionally write each business plan and work with you to develop a winning plan.

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Cafe Business Plan

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How to Craft a Perfect Coffee Shop Business Plan? Access the Best PDF Word Document

How to Craft a Perfect Coffee Shop Business Plan? Access the Best PDF Word Document

Tamana Gupta


Planning to open your coffee shop in the town for all the coffee hoppers? Well, salute your entrepreneurial enthusiasm. Moreover, the café industry has experienced tremendous expansion over the past several years due to the recent upsurge in eating-out culture brought on by western influence. But it’s really important to have the right plan for opening a café business otherwise the enthusiasm will be squandered.

Consider your plan as a roadmap for your business enterprise; it's simpler than you might think to write one! This article will teach you how to create a successful business plan for your new coffee house.

What is Coffee Shop Business Plan?

A coffee shop business plan is a document that explains what your business idea is and how it will succeed. It provides answers to queries like how much it will cost to open a business, how those costs will be covered, and how much revenue you anticipate from your café. A coffee shop business plan includes information about your competition, target market, and price structure.

Purpose of having a Business Plan

Your business plan can be presented after it is complete to anyone who will assist you in opening your café, including potential partners, bankers, investors, and investors. As you can probably tell, it’s an extremely important document, so it is worthwhile to make it well.

Don’t worry! Learn the different pieces of information that will go into your business plan and SlideTeam help you pull the pieces together. The fundamental components of your business plan are detailed below, along with further advice on how to construct one.

Start with your Vision

Laying out your vision for your future cafe or coffee shop will help you dream big and take the first step toward realizing your ambition of owning a café. How will your cafe be designed? How is it going to be decorated? Where is it going to be? What products will you sell? Who will be frequent? How will guests find their way around your cafe, from the time they enter until they swipe or tap their credit card to pay?

It will be very motivating to look up at your original idea and be reminded of the finish line as you spend hours working on your business plan.

Here are a few steps that will aid in making a powerful coffee shop business plan document:

Step 1: The Executive Summary

A concise description of your coffee shop business plan is provided in the executive summary. It ought to contain all the crucial information about your company. If someone informed you they would just read this one portion of your plan, what would you want them to see? This will help you decide what to include.

For your coffee shop business plan, you can start by highlighting the basic information about the business. Mention the name of the café, web address, date of incorporation, location , etc.

The executive summary outlines the whole business plan in a concise, short, and sophisticated way. Highlight the start-up investment cost, the name of the founder, the products, and the target market.

Devise a plan of how your team will conduct its operations and introduce the leader/CEO of your company who has hands-on experience in the coffee Business.

Basically, highlight the Quick Pitch in the executive summary regarding the upsurge in the business today, market growth and the opportunity the coffee shop business can explore.

Discuss your marketing campaign ideas and tactics that you want to use to set yourself apart from other service providers in the market.

This way you can immediately draw the attention of an audience, who are interested in your business.

Coffee Shop Business Plan

Download the Word Document Now

Step 2: Company Overview

The company overview section should include practical details about your coffee shop business. To become the first choice of the target segment and further envisage becoming a renowned brand in the coffee market, one has to provide an overview of the entity/ company in the business plan insightfully.

You can start the company overview by presenting the Mission & Vision Statement .

Furthermore, highlighting the Goals and Objectives of the coffee business will give a broad perspective to the audience of the business plan.

To give an edge to the business plan, highlight the start-up summary under the company overview head. This section will portray the Coffee start-up summary, the feasibility of the business model, assumptions, equity, etc considered during the projections. To make the business plan more appealing insert a pie chart to showcase the different expenses incurred to start a coffee shop business.

Further to understand the business more deeply, every audience is curious to know what products & services you have to offer your customers. As these are the products that will decide the success of a business. Highlight the name of the different coffee you have included in your menu. For example- Latte, espresso, mocha, cappuccinos, etc.

Moreover, you can also highlight the Key Value Proposition by covering the founder’s knowledge and expertise, wide range of offerings & location.

Coffee Shop Business Plan

Step 3: Industry Analysis

The third step to formulating your coffee shop business plan is to present the Industry Analysis. In this way, you will communicate to the audience that you did thorough research while preparing a business plan.

Start the industry analysis by highlighting the:

Like every other aspect and industry, the cafe industry has some challenges. The insightful word document for coffee shop business plans must  exhibit some of the key challenges associated with the industry . Consequently, they can be: a lacks of Identity or Brand Popularity in the Market, wrong menu, dull Competitive Advantage, etc.

The coffee industry has some challenges that need to be taken into consideration but it also comes up with some amazing market opportunities . Consequently, the market size of the US coffee industry, the rise in demand for coffee consumption, and Millennials Driving the Market.

Highlight Industry Statistics to present facts and figures . Like, The coffee industry accounts for 1.6% of the United States GDP, and the coffee & snack shops industry will be worth $48.4 billion in revenue by end of 2022.

Furthermore, highlight Some important and interesting coffee industry statistics (2022 ) to make the business plan more relatable.

Consequently, present the current trends prevailing in the coffee industry. So, present the Industry Trend to grab the audience’s attention. Like, Technology is Driving Coffee Production, Growing Working Age Population, and Surge in Demand for Certified Coffee Products.

Moreover, to make the business plan more applicable highlight the recent developments in the industry. As these developments will regulate the market.

Target Market Analysis

Every business comes up with a target for a specific segment of customers, it’s essential to have a proper analysis of that. Showcase, the target market analysis in your business plan. Also, highlight Key Target Market Statistics to give insight.

The location and integration of your product into the actual market are determined by target market analysis. You can ascertain which markets are most and least useful to your company using this information. Create precise buyer personas. Look for market gaps where your items could fill them.

Market sizing is necessary to estimate the number of buyers of a particular product or users of a service. Highlight TAM, SAM & SOM in the form of a graph.

Industry Restraints

Start-ups in the coffee shop industry face several challenges which, if not adequately taken care can lead restrict their entry into the industry or lead to business failure. So, to give the overview of Industry Restraints in the plan.

SWOT Analysis

A SWOT analysis helps you assess internal factors that might affect your business (strengths and weaknesses) and external factors (opportunities and threats). A business needs to review and act on the results of the SWOT analysis, so present it carefully.

Porter's Framework

Further, highlight the PORTER’S FRAMEWORK , this model will identify and analyze five forces shaping the coffee industry in the US. Five forces analysis will also help in determining industry weaknesses and strengths and further leverage the company to structure its corporate strategy. Also, highlight the competitive landscape in the business plan to give Industry analysis an edge.

Geographical Analysis

Also, present Geographical Analysis in the plan to showcase various reasons why investing or starting up a business in the USA is lucrative.

Coffee Business Plan


Every business needs some marketing strategy to stay in the market, as it provides a comprehensive plan created specifically for attaining the organization's marketing. It offers a strategy for achieving these marketing goals. It serves as the foundation of a marketing strategy.

Highlight the online & offline marketing strategies of the business to establish credibility in the market. Namely, search engine marketing, social medial marketing, email marketing, newsletter, etc.

Furthermore, highlight the sales funnel by which the audience depicts the sales process from awareness to action.

Coffee Shop Business Plan Word Doc

Step 5: Management Summary

The management summary section of your business plan describes how your business is structured, who introduces it, who is involved, outlines external resources, and explains how the business is managed. Highlight the organizational structure of the coffee shop business under this step.

You can add the professional summary of the top executive by highlighting the educational details and employment history.

Further, presenting Roles & Responsibilities in the business plan will give the plan a more detailed outline. Highlight the responsibility of each department in this step.

Coffee Shop Business Plan Download

Step 6: Financial Summary

Financials for a business plan are essential since they let you budget for present and future costs and project the financial health of your company. A well-written financial section can also assist you in securing the funding you need from investors, enabling you to expand your company relevant to the industry and business. such as tax, inflation rates, operating, and other expenses.

Next, present the Revenue Model based on the historical data and the figures forecasted for the next 5 years.  Anticipate the numbers for each type of coffee and highlight the estimated revenue.

Now, present the Break-even analysis as this analysis provides an estimate of the minimum volume of revenue required to cover the fixed cost of business.

Further, showcase the Profit & Loss Statement that summarizes the revenues, costs, and expenses incurred during the period.  the Showcase of the estimated Gross Profit Margin to form an opinion.

Consequently, showcase the liquidity the business carries. So, it’s essential to showcase the Cash Flow Statement .

As this will give an idea, whether there is a sufficient amount of cash during the projected period to plan the expansion of the business.

To give an idea to interested parties regarding the company's financial position to allow them to make informed financial decisions, you need to present a Balance sheet Statement .

Next, the present scenario analysis which showcases the price and cost per product in each scenario which is calculated based on growth rate and inflation rate assumptions in each year. Resultant break-even revenue and profit after tax have been presented based on Nominal, worse than expected, & better than expected cases.

Now, to safeguard the interest of investors, including DCF valuation.  It determines whether an investment is worthwhile based on future cash flows.

Coffee Shop Business Plan


Seeing numbers converted to graphs, charts, and other representations  makes it easier for your audience to digest the information and, in turn, make better business decisions .

So, separately showcase the graphical representation of different financials like EBIT and gross profit. Also showcase total revenue, cash flow analysis, and total assets for the next 5 years.

Coffee Shop Business Plan

Step 8: Milestone

You use Milestones  to convert your business strategy and tactics into action . Highlight the major milestone in your business plan. This will influence their decision regarding the business.

Coffee Shop Business Plan Template

Slide 9: Exit Strategy

A business exit strategy is  a plan that a founder or owner of a business makes. To sell their company, or share in a company, to other investors or other firms .

Some of the exit strategies mentioned in the word doc are initial public offers, mergers, acquisitions, venture capital, etc.

An exit strategy  gives a business owner a way to reduce or liquidate his stake in a business. And, if the business is successful, make a substantial profit .

Coffee Shop Business Plan

Step 10: Key Abbreviations

Key abbreviations are shortened versions of business words and phrases that convey meaning in professional messages or correspondence. Highlight all the key abbreviations mentioned in the document in the last step of forming your business plan. They assist in making manuscripts easy to read and understand.

Coffee Shop Business Plan


You have all the information you need to gain an understanding of the market, and the sector, at once in the Coffee shop business plan word PDF document. But creating and organizing the essential components of a successful business plan is not everyone's cup of tea.

Now comes the part we play. A team of researchers and designers at SlideTeam collaborate on projects to write according to client specifications. However, one can even modify the same Word document to suit their particular business requirements.

So, access ten original start-ups and sector-specific investor presentations by purchasing our membership. The price of a membership is only $49.99. To know more, click on Coffee Shop Business Plan  template

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