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Coffee Shop Business Plan

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Starting your day without a cup of coffee is unimaginable. Similarly, brewing a fresh cup of coffee is an enormous challenge as it contains different variables to consider.

The cultural shift around geography affects the consumption of coffee and how businesses redefined their business strategy too. Deep diving into the coffee industry to know what it has to offer supports your startup.

Industry Overview

Coffee is the second-largest traded commodity in the world. In the United States of America, over 50% of 18 years of age drink coffee every day, which means 150 million daily coffee drinkers.

Presently there are 24000 coffee shops in the US, which is expected to increase to 50000+ in a year. The average consumption of coffee in the US is 2 cups a day per capita.

According to research, the US retail coffee market size is $46.2bn in 2021 with a growth of 2.6%.

Things to Consider Before Writing a Coffee Shop Business Plan

Before starting any business, knowing about the latest industry trends is important. What business practices are followed by the industry at present and what are the future trends they are planning to pursue?

Decide a theme for your coffee shop

Budgeting and resource planning.

Though having decor that catches attention is essential, you shouldn’t go overboard with it.

Get creative, think of ideas that’ll help you save money in the beginning, and keep updating and building around your theme as your business grows.

Target audience and products

Knowing your target audience and what they want. It helps you build a business that serves your customers’ needs better and makes them turn up more often. When you start a coffee shop, pay special attention to the location of your coffee shop and its accessibility, availability of parking space, and so on.

Competitive survey

Staying updated with what your competitors are doing is essential. It helps you stay at the top of everything and helps you devise business strategies to overcome competition.

How to Write a Coffee Shop Business Plan

If you are planning to start a new coffee shop business , the first thing you will need is a business plan. Use our sample coffee shop business plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new coffee business, spend as much time as you can reading through some examples of Food, Beverage & Restaurant Business Plans .

Reading some sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample coffee shop business plan for you to get a good idea about how a perfect coffee shop business plan should look like and what details you will need to include in your stunning business plan.

Coffee Shop Business Plan Outline

This is the standard coffee shop business plan outline which will cover all important sections that you should include in your business plan.

Executive Summary

  • Mission Statement
  • Guiding Principles
  • Keys to Success

Business Overview

  • Start-Up Summary
  • Location and Facilities

Products and Services

  • Product/Service Sourcing
  • Inventory Management
  • Warehousing and Fulfillment
  • Future Products/Services

Market Analysis

  • Competitive Landscape
  • Products, Operations, Technology
  • Market Size
  • Industry Participants
  • Market Segments
  • Market Tests
  • Market Needs
  • Market Growth
  • Positioning

Competitive Analysis

  • Competitive Comparison
  • Roasterie Cafe
  • Take Five Coffee Bar
  • Homer’s Coffee House

Marketing And Sales

  • SWOT Analysis
  • Strategy Pyramid
  • Unique Selling Proposition (USP)
  • Competitive Edge
  • Positioning Statement
  • Pricing Strategy
  • Promotion and Advertising Strategy
  • Marketing Programs
  • Sales Forecast
  • Sales Programs
  • Exit Strategy

Organization and Management

  • Organizational Structure
  • Management Team
  • Management Team Gaps
  • Personnel Plan

Financial Plan

  • Important Assumptions
  • Start-Up Costs
  • Source and Use of Funds
  • Income Statement Projections
  • Balance Sheet Projections
  • Cash Flow Projections

Download a sample coffee shop business plan

Need help writing your business plan from scratch? Here you go;  download our free coffee shop business plan pdf  to start.

It’s a modern business plan template specifically designed for your coffee shop business. Use the example business plan as a guide for writing your own.

Putting together a business plan for your coffee shop business is a worthwhile endeavor. If you follow the above template, by the time you are done you will truly be an expert. You will understand your business, its competition, and your customers. You will have developed a marketing plan and will understand what it takes to launch and grow a successful Coffee Shop business.

After getting started with upmetrics , you can copy this coffee shop business plan template into your business plan and modify the required information and download your coffee shop business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

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coffee shop business plan sample pdf

Business Planning Guide & Resources

We have plenty of  free business planning resources  available to help you with your planning. You can download our resources to learn all about business planning.

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Coffee Shop Business Plan Sample

Fill the form to download coffee shop business plan example.

Coffee shop business plan sample

The coffee shop business plan is an essential tool for coffee shop owners and those who want to open a coffee shop.

A coffee shop business plan will give you an idea of how much a coffee shop will cost, how those costs will be funded, and how much money you expect to make from it. 

When it’s ready, you can show it to investors, banks, partners, and anyone else who can help you open a cafe. Getting this document right is worth your time and effort, so make sure you do it right.

After helping entrepreneurs in the USA launch more than 400 independent coffee shops , we know that a business plan is vital for success.

We are here to help you write a coffee shop business plan.

Here’s a business plan sample pdf and a template that will give you some inspiration for what should be included in your coffee shop business plan.

Coffee Shop Business Plan Template

Coffee Shop Business Plan Sample

A coffee shop business plan template should include the following sections. Let’s look at a coffee shop business plan template and discuss what each section should include.

1. Business Plan Title Page 2. Executive Summary 3. Market Overview 4. Competitive Analysis 5. Swot Analysis 6. Marketing Plan 7. Funding Request 8. Management Summary 9. Financial Highlights

1. Business Plan Title Page

Start with the legal name of your business. Provide the address of a likely location or website if you already have one. Include your company logo at the top or bottom of the title page. On the title page, there should also be a table of contents listing each section and its page number.

Coffee Shop Business Plan Template

What makes a great cover page for a business plan?

Visit our page on business plan cover page examples to download our free business plan cover page templates and create a beautiful cover page yourself.

2. Executive Summary

The Coffee Shoppe will be a business service provider based in Miami, Florida. Founded by Mrs. Nancy Harrigan.  The Coffee Shoppe will offer a menu of services which include coffee, lattes, capacinos, expressos, deli sandwiches and baked goods.

While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix.

The local area has been in dire need of a service of this type for some time and The Coffee Shoppe plans to adequately serve them through the consistent delivery of real-time hospitality. 

The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must be acquiesced. 

The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day to day operations of the organization.

The marketing for The Coffee Shoppe will be done through a variety of mediums including the Internet, mass media, print and networking. Internet efforts will center on the creation of a user-friendly website that clearly list all of the core services that will be offered. 

To read the full executive summary, click here to download the PDF

Useful Resource: How to write an executive summary for a business plan

Financial Highlights

Financial highlights of coffee shop business plan Sample

3. Market Overview

The Company is entering the market at a time when the industry in which it operates is experiencing substantial growth. According to market research firm IBIS World, the Coffee & Snack Shops Industry has seen an average annual growth rate of 5.8% over the last five years, positioning industry revenue to be around $47.7 billion in

2018. The Coffee & Snack Shops industry is projected to see an average annual growth rate of 1.4% over the next five years, placing industry revenue at $51 billion in 2022.

Market Analysis

Market Analysis of Coffee Shop Business Plan Sample

Target Market

Target Market of Coffee shop business plan sample

4. Competitive Analysis

The following is a listing of the primary competitive advantages of the Companv upon entering the market

  • Congenial customer service
  • A central location wit greater foot traffic Parking facility available for customers
  • Soothing ambiance for calm eating
  • Excellent visibility from the road
  • Aggressive marketing campaian
  • Understanding visitors food choices and integrating the same in the menu
  • Inviting feedback from customers
  • Key understanding of trends and flavor
  • The company will hire experienced management and staff

Competitive analysis of coffee shop business plan

5. Swot Analysis

The following is an analysis of the  SWOT analysis of the coffee shop business as well as the opportunities and threats present in the market.

  • Location. The location is one of the primary strengths of the The Coffee Shoppe business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.
  • The founder. Founder Nancy Harrigan is a seasoned, strategic business professional with an eye towards success, profit and achievement. These qualities will form the basis of the The Coffee Shoppe brand and be a catalyst that propels the success of the operation.
  • Servicing of a need. The services that will be brought to the local residents of Miami are one that is truly needed. The fact that The Coffee Shoppe will be satisfying this need will endear the organization to the customer base and allow for consistently strong growth.
  • Lack of funding. Funding is the sole weakness of the The Coffee Shoppe business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable business.


  • Limited competition. The limited amount of local competition is the primary opportunity for The Coffee Shoppe as it will give the organization the opportunity to develop a loyal customer base while erecting barriers to entry.
  • Small business growth. The projected growth of small businesses will provide another opportunity and will feed opportunities directly into the The Coffee Shoppe pipeline.
  • Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.

6. Marketing Plan

Marketing for The Coffee Shoppe will be done through a variety of mediums with television, print and the Internet being the primary drivers. The website will have SEO capabilities and will be developed using all of the latest in web and graphics technologies.

In addition to the home website, plans also call for the creation of a strong social media presence using Facebook.com and Twitter.com with regular updates occurring on each of the aforementioned pages.

Commercial time has already been purchased through ABC and commercial production will begin immediately following funding acquisition. Print marketing will consist of advertisements being placed in publications that are typically read by members of the targeted audience including small business owners and corporate types.

Networking will round out the The Coffee Shoppe marketing mix with the founder joining various networking groups that give her the ability to champion the brand that she has created.

7. Funding Request

Fund Requirement for Coffee Shop Business Plan

8. Management Summary

Management Summary Coffee Shop Business Plan

9. Financial Highlights

coffee shop business plan financial highlights

Financial Indicators

financial indicators of coffee shop business plan samples

To learn more about financial indicators, click here to download the pdf

Break even analysis

Break even Analysis of Coffee Shop Business Plan

Profit and Loss Statement

profit and loss statement of coffee shop business plan samples

Projected Cash Flow

projected cash flow of coffee shop business plan samples

Projected Balance Sheet

balance sheet of coffee shop business plan samples

Coffee Shop Business Plan Sample. FAQs:

Starting a coffee shop can vary greatly depending on location, size, and concept. On average, the initial investment can range from $80,000 to $300,000. This includes lease deposits, equipment purchases, inventory, permits, and marketing expenses.

The specific permits and licenses needed will vary based on your location and local regulations. Common requirements include health department approvals, business permits, food service licenses, and zoning permits. It’s crucial to research and comply with all necessary legal requirements.

A successful marketing strategy is essential for attracting customers. Utilize social media platforms, collaborate with influencers, and host events to create buzz around your coffee shop. Offering unique beverages, outstanding customer service, and a welcoming ambiance will keep customers coming back.

While it’s not mandatory, offering organic or fair trade coffee can attract environmentally conscious consumers. It also reflects your commitment to sustainable and ethical practices, which can build a loyal customer base.

Track key performance indicators (KPIs) such as sales revenue, customer retention rates, average ticket size, and social media engagement. Analyzing these metrics will help you gauge the success of your coffee shop and identify areas for improvement.

Implementing a loyalty program, offering personalized perks, and providing excellent customer service are effective ways to retain customers. Engage with your audience on social media, respond to feedback, and continuously improve your offerings based on customer preferences.

Our free real sample business plans will show you how to write a plan that looks as polished and professional as this one.

Click to view the coffee shop business plan sample. Our experienced business plan writers professionally write each business plan and work with you to develop a winning plan.

Coffee Shop Business Plan PowerPoint Presentation

Download coffee shop business plan example pdf.

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Starting a Coffee Shop Business Plan (PDF)

Coffee Shop Business Plan

Coffee is a delicacy that’ll never get out of style because many people love it. The consumption of coffee is steadily and consistently growing and thus making a coffee shop business very lucrative. The beauty of the coffee shop business is that you can offer many remarkable coffee blends and associated food products that you don’t typically find in homes. This therefore means that as much as people might make coffee at home they would still prefer uniquely-made coffee from coffee shops. It’s also a common trend for people to meet-up for a business meeting or a date over coffee. So a coffee shop business is definitely a worthy undertaking that wields huge prospects. This article will outline how to start the coffee shop business, and the coffee shop business plan – PDF, Word and Excel.

Business Model

The coffee shop business is basically a retail type of business. As such the most common business model for a coffee shop is direct sales. The common items sold in a coffee shop are coffee and certain food snacks. There is room of course to expand the product and service range. For instance, you can find juices, smoothies, and fast foods being served in a coffee shop. The thrust is always to have diverse offerings so as to draw in more customers.

Market Research

Coffee consumption trends tend to be location-specific and highly segmented. There are even possible scenarios where introducing the idea of a coffee shop will be a very new idea to the target market in question. This all means that extensive research must be done to ascertain that a steady stream of customer inflows will be guaranteed.  It’s very possible that after setting up a coffee shop you can fail to get substantial customer inflows so be diligent in research. You must study your competitors. Find out what products or services they’re offering, operating hours, niching approaches, marketing strategies and pricing strategies. You must study the target market to have an idea of their average income levels and coffee consumption habits. The failure to plan is the beginning of business failure. You should ensure that you have a detailed coffee shop business plan before you venture into this business.

Location And Premises

A coffee shop should ideally be located at a place that has high volumes of vehicle and human traffic. In your choice of a location, ensure that you factor in the size of the pool from which potential customers will come from. Be absolutely sure about the income levels of people in that pool. Coffee shops are best situated at shopping centres, in residential areas, shopping malls, central business districts or strategic standalone locations. A coffee shop must be clearly visible to anyone moving up and down in the vicinity.

Your premises must be spacious enough to have parking space that adequately accommodates your customers. The building should be large enough to accommodate all your equipment, offices, and space for customers. Staff and customers must be able to move around without any inconveniences. Your coffee shop business plan should cater for the costs of buying or leasing the premises.

Competitive Analysis

The coffee shop is quite competitive in most places. There are numerous notable coffee shop brands you must consider. That does depend on where your coffee shop business will be located. In some parts of the world you might have to contend with the likes of Starbucks. You have to consider at least 3 significant coffee shops who are your direct competitors. Check out the type of services and products they offer. Study their customers and find out their preferences. Look into why they choose the locations they are using. Find out about their prices and payment options.

Study how they reach out to prospects and how they retain customers. You are doing all this to figure out your competitors’ strengths and weaknesses. It also helps to study the dynamics around those who make their coffee at home. Understanding that can inspire strategies you can employ to appeal to that pool. There are many people who make their coffee at home so it a competition element you must study. That is why conducting some poll or survey to better understand people’s needs, comes in handy.

Equipment for a Coffee Shop

If you want to run a cutting-edge coffee shop then there’s a wide range of specialized equipment that you’ll need. Your equipment plays a major role in how your coffee shop will perform. You’ll require things like drip coffee makers (preferably automatic ones), espresso machines, coffee grinders, freezers, refrigerators, storage containers, ovens, toasters, POS system, cooking and baking gadgets plus utensils and blenders, amongst other equipment.  It’ll also be necessary to have cold counter displays or just basic display platforms or containers. So there’s a significant amount of money that’ll be required to purchase the equipment. Obviously tables, chairs, countertops, plates, saucers, spoons, cups, glasses and so on will be needed. The costs of purchasing the furniture and equipment should be included in the coffee shop business plan.

Permits/Licenses, Insurance & Business Bank Account

Start off with formally registering your coffee shop business. Get in touch with your local authorities to get guidance on applying for an operating license. Be prepared for some rigorous assessments which are typical when applying for a license to operate a food business. Contact reputable insurance providers to weigh your options in terms of getting the coffee shop business insured. It is financially prudent to open a separate business bank account for the coffee shop business. It is important that you separate your personal finances from the coffee shop business.

The major product of virtually any coffee shop is coffee or coffee-based beverages. There are also several other types of beverages and wide ranges of foods which are sold in coffee shops. A study of other players or your competitors will give you an idea of what products or services are popular in your area. Your menu has an effect on the number of customers that your coffee shop will attract, so you have to thoroughly research on this aspect. Some of the popular offerings are lattes, espressos, cappuccinos, americano, tea and different types of coffee (gourmet, flavoured, iced or specialties). There are other accompanying treats that can be included such as bread, cakes, bagels, cookies, sandwiches, donuts, croissant, pastries, salads, beverages, blended drinks (e.g. smoothies). The products that you will be offering should be included in your coffee shop business plan.

Cappuccino Coffee

Staff And Management

Having expert baristas is vital for you to guarantee the production of high quality coffee. From the beginning you should have exceptional baristas working in your coffee shop. Focus on getting passionate and driven staff with hospitality and catering experience. The number of staff needed will depend on the size of your coffee shop and the range of services or products that you offer. Waiters plus cashiers will be needed – they must be passionate about customer care and service. Management size again depends on size of operations but to keep human resource costs low you can start with a lean management. Other required staff include accountants, supervisors, security team, stock controllers and managers, though this depends on the size of your coffee shop.

Your coffee shop should have sufficient number of well trained staff. This is because repeat purchases and ever-growing customer inflows are a product of swift and quality service from the staff. Having a small or skeletal staff makes it very difficult to provide swift service. Remember we are living in a fast-paced world where people don’t want to be kept waiting for too long. The salaries of all your employees must be catered for in the coffee shop business plan.

Marketing And Sales Strategies

Build a digital footprint.

This entails setting up a website and social media accounts. Then you have to actively post and engage with your audience. Your content must be characterised by alluring food visuals. You also have to incorporate online ordering and online payment options. You also have to include delivery options. This will go a long way in driving sales for your business. Regularly hold online contests meant to generate leads. Get notable social media influencers associated with your coffee shop business.

Hosting Events

You can offer a service where people can pay to host events at your coffee shop. This would entail them paying to use the venue and also paying for your food services. You can realize more money in a shorter time this way. Examples of events you can host can be luncheons, parties, weddings, presentations, and the like. Especially if your coffee shop is big and or has a big backyard, you can cash in on this. At the same time, this will put your coffee shop business’ name out there.

Attending Strategic Events

There are a number of events you can attend to showcase your coffee shop business. Such events serve a dual purpose i.e. brand awareness and revenue generation. For example, you can attend trade fairs, expos, entertainment events, and so on. Whilst marketing your coffee shop business you will also be generating revenue.

The market for coffee is huge and ever increasing. Demand for coffee continues to be dominated by instant coffee supported by consumers’ changing lifestyles, particularly amongst the younger generation, which is increasingly opting for convenience to suit their busy lives. More consumers are drinking coffee and spending time and money in restaurants and coffee shops. Some professionals and businesspeople make use of coffee shops for their meetings whilst some like to hang out in coffee shops during their breaks. You should invest lots of time and effort in marketing your business especially on the internet and social media. A proper marketing strategy should be included in the coffee shop business plan.

Keys To Profitability

Personalization or customization is key.

Customers prefer coffee shops that tailor their products or services to their needs. Coffee shops which are rigid and provide generic offerings will not cut it. Make it possible for customers to specify their needs and you should be able to provide them. Nowadays customers are keen on getting personalized or customized services. This is especially so for a coffee business so ensure you can provide that. Build a system that enables data collection and analysis. For instance, having an electronic point of sale system (EPOS) helps in this. This make is easier to know customer preferences and buying patterns informed by data. It will also be essential to inventory management which is pivotal in the coffee shop business.

Customer Loyalty Programme

Customer loyalty can be a huge driver of brand awareness for your coffee shop business. Customer loyalty needs to be encouraged and rewarded. Once customers know their loyalty gets rewarded they will actively spread word of mouth. They will work towards making referrals. The rewards you can offer can be discounts or certain goodies they can win. This marketing strategy is highly effective since most people prefer to try a food service recommended by someone. Customer loyalty programmes are also much cheaper than other marketing strategies. Profitability is boosted by effectively setting up a customer loyalty programme for your coffee shop business.

It is important to appreciate that niching in vital for a coffee business. Your coffee shop business must have a clear brand identity that appeals to a specific niche. Quality, convenience, and speed are core aspects you must ensure in your coffee shop business.

Pre-Written Coffee Shop Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the coffee shop business, we encourage you to purchase our well-researched and comprehensive coffee shop business plan. We introduced the business plans after discovering that many were venturing into the coffee shop business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global coffee shop business plan will make it easier for you to launch and run your coffee shop business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a coffee shop. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the coffee shop business.

Uses of the Coffee Shop Business Plan (PDF, Word And Excel)

The coffee shop business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your coffee shop business
  • As a coffee shop business proposal
  • Assessing profitability of the coffee shop business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Coffee Shop Business Plan (PDF, Word And Excel)

The business plan for coffee shop includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the coffee shop business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your coffee shop business

The coffee shop business plan package consists of 4 files

  • Coffee Shop Business Plan – PDF file (Comprehensive Version – 85 Pages)
  • Coffee Shop Business Plan – Editable Word File (Comprehensive Version – 85 Pages)
  • Coffee Shop Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
  • Coffee Shop Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Coffee Shop Business Plan (PDF)

Coffee Shop Business Plan PDF

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How to Craft a Perfect Coffee Shop Business Plan? Access the Best PDF Word Document

How to Craft a Perfect Coffee Shop Business Plan? Access the Best PDF Word Document

Tamana Gupta


Planning to open your coffee shop in the town for all the coffee hoppers? Well, salute your entrepreneurial enthusiasm. Moreover, the café industry has experienced tremendous expansion over the past several years due to the recent upsurge in eating-out culture brought on by western influence. But it’s really important to have the right plan for opening a café business otherwise the enthusiasm will be squandered.

Consider your plan as a roadmap for your business enterprise; it's simpler than you might think to write one! This article will teach you how to create a successful business plan for your new coffee house.

What is Coffee Shop Business Plan?

A coffee shop business plan is a document that explains what your business idea is and how it will succeed. It provides answers to queries like how much it will cost to open a business, how those costs will be covered, and how much revenue you anticipate from your café. A coffee shop business plan includes information about your competition, target market, and price structure.

Purpose of having a Business Plan

Your business plan can be presented after it is complete to anyone who will assist you in opening your café, including potential partners, bankers, investors, and investors. As you can probably tell, it’s an extremely important document, so it is worthwhile to make it well.

Don’t worry! Learn the different pieces of information that will go into your business plan and SlideTeam help you pull the pieces together. The fundamental components of your business plan are detailed below, along with further advice on how to construct one.

Start with your Vision

Laying out your vision for your future cafe or coffee shop will help you dream big and take the first step toward realizing your ambition of owning a café. How will your cafe be designed? How is it going to be decorated? Where is it going to be? What products will you sell? Who will be frequent? How will guests find their way around your cafe, from the time they enter until they swipe or tap their credit card to pay?

It will be very motivating to look up at your original idea and be reminded of the finish line as you spend hours working on your business plan.

Here are a few steps that will aid in making a powerful coffee shop business plan document:

Step 1: The Executive Summary

A concise description of your coffee shop business plan is provided in the executive summary. It ought to contain all the crucial information about your company. If someone informed you they would just read this one portion of your plan, what would you want them to see? This will help you decide what to include.

For your coffee shop business plan, you can start by highlighting the basic information about the business. Mention the name of the café, web address, date of incorporation, location , etc.

The executive summary outlines the whole business plan in a concise, short, and sophisticated way. Highlight the start-up investment cost, the name of the founder, the products, and the target market.

Devise a plan of how your team will conduct its operations and introduce the leader/CEO of your company who has hands-on experience in the coffee Business.

Basically, highlight the Quick Pitch in the executive summary regarding the upsurge in the business today, market growth and the opportunity the coffee shop business can explore.

Discuss your marketing campaign ideas and tactics that you want to use to set yourself apart from other service providers in the market.

This way you can immediately draw the attention of an audience, who are interested in your business.

Coffee Shop Business Plan

Download the Word Document Now

Step 2: Company Overview

The company overview section should include practical details about your coffee shop business. To become the first choice of the target segment and further envisage becoming a renowned brand in the coffee market, one has to provide an overview of the entity/ company in the business plan insightfully.

You can start the company overview by presenting the Mission & Vision Statement .

Furthermore, highlighting the Goals and Objectives of the coffee business will give a broad perspective to the audience of the business plan.

To give an edge to the business plan, highlight the start-up summary under the company overview head. This section will portray the Coffee start-up summary, the feasibility of the business model, assumptions, equity, etc considered during the projections. To make the business plan more appealing insert a pie chart to showcase the different expenses incurred to start a coffee shop business.

Further to understand the business more deeply, every audience is curious to know what products & services you have to offer your customers. As these are the products that will decide the success of a business. Highlight the name of the different coffee you have included in your menu. For example- Latte, espresso, mocha, cappuccinos, etc.

Moreover, you can also highlight the Key Value Proposition by covering the founder’s knowledge and expertise, wide range of offerings & location.

Coffee Shop Business Plan

Step 3: Industry Analysis

The third step to formulating your coffee shop business plan is to present the Industry Analysis. In this way, you will communicate to the audience that you did thorough research while preparing a business plan.

Start the industry analysis by highlighting the:

Like every other aspect and industry, the cafe industry has some challenges. The insightful word document for coffee shop business plans must  exhibit some of the key challenges associated with the industry . Consequently, they can be: a lacks of Identity or Brand Popularity in the Market, wrong menu, dull Competitive Advantage, etc.

The coffee industry has some challenges that need to be taken into consideration but it also comes up with some amazing market opportunities . Consequently, the market size of the US coffee industry, the rise in demand for coffee consumption, and Millennials Driving the Market.

Highlight Industry Statistics to present facts and figures . Like, The coffee industry accounts for 1.6% of the United States GDP, and the coffee & snack shops industry will be worth $48.4 billion in revenue by end of 2022.

Furthermore, highlight Some important and interesting coffee industry statistics (2022 ) to make the business plan more relatable.

Consequently, present the current trends prevailing in the coffee industry. So, present the Industry Trend to grab the audience’s attention. Like, Technology is Driving Coffee Production, Growing Working Age Population, and Surge in Demand for Certified Coffee Products.

Moreover, to make the business plan more applicable highlight the recent developments in the industry. As these developments will regulate the market.

Target Market Analysis

Every business comes up with a target for a specific segment of customers, it’s essential to have a proper analysis of that. Showcase, the target market analysis in your business plan. Also, highlight Key Target Market Statistics to give insight.

The location and integration of your product into the actual market are determined by target market analysis. You can ascertain which markets are most and least useful to your company using this information. Create precise buyer personas. Look for market gaps where your items could fill them.

Market sizing is necessary to estimate the number of buyers of a particular product or users of a service. Highlight TAM, SAM & SOM in the form of a graph.

Industry Restraints

Start-ups in the coffee shop industry face several challenges which, if not adequately taken care can lead restrict their entry into the industry or lead to business failure. So, to give the overview of Industry Restraints in the plan.

SWOT Analysis

A SWOT analysis helps you assess internal factors that might affect your business (strengths and weaknesses) and external factors (opportunities and threats). A business needs to review and act on the results of the SWOT analysis, so present it carefully.

Porter's Framework

Further, highlight the PORTER’S FRAMEWORK , this model will identify and analyze five forces shaping the coffee industry in the US. Five forces analysis will also help in determining industry weaknesses and strengths and further leverage the company to structure its corporate strategy. Also, highlight the competitive landscape in the business plan to give Industry analysis an edge.

Geographical Analysis

Also, present Geographical Analysis in the plan to showcase various reasons why investing or starting up a business in the USA is lucrative.

Coffee Business Plan


Every business needs some marketing strategy to stay in the market, as it provides a comprehensive plan created specifically for attaining the organization's marketing. It offers a strategy for achieving these marketing goals. It serves as the foundation of a marketing strategy.

Highlight the online & offline marketing strategies of the business to establish credibility in the market. Namely, search engine marketing, social medial marketing, email marketing, newsletter, etc.

Furthermore, highlight the sales funnel by which the audience depicts the sales process from awareness to action.

Coffee Shop Business Plan Word Doc

Step 5: Management Summary

The management summary section of your business plan describes how your business is structured, who introduces it, who is involved, outlines external resources, and explains how the business is managed. Highlight the organizational structure of the coffee shop business under this step.

You can add the professional summary of the top executive by highlighting the educational details and employment history.

Further, presenting Roles & Responsibilities in the business plan will give the plan a more detailed outline. Highlight the responsibility of each department in this step.

Coffee Shop Business Plan Download

Step 6: Financial Summary

Financials for a business plan are essential since they let you budget for present and future costs and project the financial health of your company. A well-written financial section can also assist you in securing the funding you need from investors, enabling you to expand your company relevant to the industry and business. such as tax, inflation rates, operating, and other expenses.

Next, present the Revenue Model based on the historical data and the figures forecasted for the next 5 years.  Anticipate the numbers for each type of coffee and highlight the estimated revenue.

Now, present the Break-even analysis as this analysis provides an estimate of the minimum volume of revenue required to cover the fixed cost of business.

Further, showcase the Profit & Loss Statement that summarizes the revenues, costs, and expenses incurred during the period.  the Showcase of the estimated Gross Profit Margin to form an opinion.

Consequently, showcase the liquidity the business carries. So, it’s essential to showcase the Cash Flow Statement .

As this will give an idea, whether there is a sufficient amount of cash during the projected period to plan the expansion of the business.

To give an idea to interested parties regarding the company's financial position to allow them to make informed financial decisions, you need to present a Balance sheet Statement .

Next, the present scenario analysis which showcases the price and cost per product in each scenario which is calculated based on growth rate and inflation rate assumptions in each year. Resultant break-even revenue and profit after tax have been presented based on Nominal, worse than expected, & better than expected cases.

Now, to safeguard the interest of investors, including DCF valuation.  It determines whether an investment is worthwhile based on future cash flows.

Coffee Shop Business Plan


Seeing numbers converted to graphs, charts, and other representations  makes it easier for your audience to digest the information and, in turn, make better business decisions .

So, separately showcase the graphical representation of different financials like EBIT and gross profit. Also showcase total revenue, cash flow analysis, and total assets for the next 5 years.

Coffee Shop Business Plan

Step 8: Milestone

You use Milestones  to convert your business strategy and tactics into action . Highlight the major milestone in your business plan. This will influence their decision regarding the business.

Coffee Shop Business Plan Template

Slide 9: Exit Strategy

A business exit strategy is  a plan that a founder or owner of a business makes. To sell their company, or share in a company, to other investors or other firms .

Some of the exit strategies mentioned in the word doc are initial public offers, mergers, acquisitions, venture capital, etc.

An exit strategy  gives a business owner a way to reduce or liquidate his stake in a business. And, if the business is successful, make a substantial profit .

Coffee Shop Business Plan

Step 10: Key Abbreviations

Key abbreviations are shortened versions of business words and phrases that convey meaning in professional messages or correspondence. Highlight all the key abbreviations mentioned in the document in the last step of forming your business plan. They assist in making manuscripts easy to read and understand.

Coffee Shop Business Plan


You have all the information you need to gain an understanding of the market, and the sector, at once in the Coffee shop business plan word PDF document. But creating and organizing the essential components of a successful business plan is not everyone's cup of tea.

Now comes the part we play. A team of researchers and designers at SlideTeam collaborate on projects to write according to client specifications. However, one can even modify the same Word document to suit their particular business requirements.

So, access ten original start-ups and sector-specific investor presentations by purchasing our membership. The price of a membership is only $49.99.

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Cafe Business Plan

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The Russet Cup will be a one of a kind coffee house / café located in Overland Park, Kansas. The 1,500 square foot café will be located in the newly constructed Market Square Plaza located on the northeast corner of 135 th Street and Mission Street. The anchor tenant, the Price Chopper grocery store, has already taken occupancy and the excellent location brings more than 10,000 shoppers weekly.

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16+ Coffee Shop Business Plan Templates

Typography is an important design element that makes a huge difference to any piece of design work. When it comes to creative advertising designs, most of them play with typography. No wonder, Typography Designs are an exclusive design area in itself. Advertisers use typography to make the advertisement more impactful and bold. They also use it to mix the text and design part of the advertisement design. Here are some interesting advertising and social media posts that have creatively used typography to bring out a clever and crisp advertisement.

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