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How to Write a Day Spa Business Plan: Complete Guide

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  • January 3, 2023
  • Beauty & Wellness

day spa business plan template

Whether you’re looking to raise funding from private investors or to get a loan from a bank for your day spa, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your day spa business plan. Use this template to create a complete, clear and solid business plan that get you funded. Let’s dive in!

1. Executive Summary

This is the first part and the most important section of your business plan. This is the first thing lenders and/or investors will have a look at.

Before we dive into the specifics, keep in mind the executive summary is a summary: keep it to 2 pages maximum.

Your executive summary should briefly sum up the key sections of your business plan as well as presenting the funding ask.

Why businesses prepare business plans?

The funding ask (or funding requirement), as explained below, is the reason why any business would have a business plan. Business plans are prepared for one of the 3 following objectives:

  • Obtain financing from a bank or any other lender (a SBA loan for example)
  • Obtain financing from private investors (business angels, investment funds, etc.)
  • Get approval for a private or public grant

How to write an executive summary for a day spa business plan?

Day spas should include the following information in their executive summary:

  • Business overview : the name of your company, its legal structure, the business model (franchise vs. independent day spa) and the type of treatments you will offer (massage parlor, sauna & wellness day spa, manicure & pedicure beauty spa, etc.)
  • Market analysis : how big is the spa and wellness industry in your area? How many day spas are there? How many customers do they have per day, per week? How much are your competitors quoting on average for their treatments?
  • People : who is the management team? what is your/their experience in the spa industry?
  • Financial plan : what is your expected revenue and profitability for the next 5 years? When do you expect to break-even? Simply include here a chart of your key financials (e.g. Revenue, Gross Profit, Net profit )
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

day spa business plan example

2. Business Overview

The business overview (or “Company description”) is the 2nd section of your business plan. It should cover all the important aspects of your day spa: what treatments and other services you sell, how are the treatments priced, who are your customers, how the company is structured, etc.

Let’s now see one by one the different pieces of information you should cover here:

As an introduction, briefly explain the genesis of the project: when, how and why you decided to start your own day spa. What gave you the idea to start a new spa today?

Anything that shows investors or lenders passion and most importantly the background and rationale of you deciding to open a new spa today goes a long way.

For example, you might be a massage therapist who realised there was a gap in your neighborhood between the potential customers who enjoy getting a massage regularly and the existing massage offering.

Are existing competitors always overbooked? Are existing day spas only offering beauty treatments but no massages? Those may be signs that there is a real need to open a new massage parlor in your area.

Business Model

You should explain here whether:

  • You plan to open a new independent day spa ; or
  • Whether you are buying an existing spa which you intend to take over ; or
  • You are franchising with an existing well-known day spa brand.

day spa business plan example

Treatments and services

An important part of any day spa business overview is to explain to your readers (investors or lenders) what type of day spa you intend to open. In other words, what are your day spa treatments you will offer.

Indeed, there are a variety of day spas and it’s always better to specialise.

For example, you may open a day spa that solely focuses on massages, facial and body scrub treatments. Instead, you could focus on relaxation but avoid beauty treatments, such as a sauna and steam room day spa with massages.

You could even specialize in a mineral springs spa where you offer hydrotherapy treatments. Another good example of a specialized spa are airport spas that offers short massage & treatments to busy professionals and travellers.

Pricing strategy

A great addition to this section is to include your price list. This will give investors and lenders a very clear view on your establishment’s offering and pricing strategy, which they will later tie into your financial projections (see more on that below).

day spa price list

Target Audience

Another important part of the business overview section of your day spa business plan is your target audience.

Who is your typical customer? What is their age range? What percentage of your target customers are female vs. male? Why do they go to a day spa: for relaxation (e.g. massages) or beauty treatments)?

For example, it may be better to open a massage parlor offering short (30min and 45min) massages in a busy city center rather than a sauna & steam room offering a $175 flat rate offer for 3h access to a sauna in addition to a 1h massage.

Knowing exactly who are your target customers will give you an edge over competition to attract and retain them.

day spa business plan example

Legal Structure

Finally, your business overview section should specify what type of business structure you opt for. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

day spa business plan example

Spa Financial Model

5-year financial projections

Suitable for bank loan applications and investors

3. Market Analysis

The market analysis is an important section of your day spa business plan. Here, you should show lenders and/or investors that you understand the day spa industry and its current trends.

More importantly, it should prove to anyone that opening your day spa in your area today makes total sense based on market and competition dynamics.

For example, it’s always best to open a day spa in an area where competition is limited (as long as there is sufficient demand). Also, you wouldn’t open a high-end spa charging day rates including massages and beauty treatments in an low middle class neighborhood.

Market trends

The first part of your market analysis should answer the following 2 questions:

  • What is your market size ? In other words, how big is the day spa industry in your area?
  • How fast is your market growing today?

First, you will need to define what is your market. Is this the day spa industry in the US? Or are you referring specifically to the massage spa industry in Austin?

Keep in mind that it’s always better to be more specific. For example, it’s better to define your market at a city level where you plan to open your gym (Austin here for example) vs. for the US as a whole.

Don’t get us wrong, it’s always good to add national figures as an introduction. For example, PwC estimated in 2018 that the average annual revenue for a day spa was $803,000 . Given there were over 21,000 day spas in the US in 2020, we can estimate the US day spa market at around $17 billion per year.

You can do the same math for your area. For example, how big is the day spa industry in your area? Assuming it’s Austin, then how big is your market?

When it comes to growth, pay attention to the number of day spas in your area. For example, assuming there were 200 day spas in Austin in 2021 and 220 in 2022, we can assume your market is growing by 10% each year.

day spa business plan example


The 2nd step of your market analysis is to describe competition in your area. There are a few questions to answer here:

  • How many day spas are there in the area?
  • What types of spas are they (massage spas, medical spas, beauty treatment day spas, etc.)?
  • What type of treatments do they offer?
  • What is the price point of your competitors (how much do they charge on average per treatment)?
  • How many staff do they employ?
  • How many customers do they have (approximately)?

Why you need a competitive analysis in your day spa business plan

The conclusion to your competitive analysis should be that there is a strong rationale for opening a day spa in your area today. For example it can be that:

  • There is no existing high-end day spa offering beauty treatments, a pool, sauna and steam rooms despite being an affluent area
  • Existing massage parlors only offer thai massages. There is no day spa offering other types of massages e.g. aromatherapy, hot stone or even deep tissue massages. There could be a great opportunity to offer some beauty treatments as well (facials for example)

day spa business plan example

We already touched upon your target audience in the Business overview section earlier.

Here instead, the objective is to show lenders and investors that your target audience actually exists and live in the area where you plan to open a new day spa.

As such, you should explain here who are the customers who go to other day spas in your area. Especially, you should be able to answer the following questions:

  • What is the age range of day spa customers in your area?
  • What percentage of your target customers are female vs. male?
  • What’s their average disposable income? Are they more middle class or affluent?
  • What are existing day spa customers in your area interested in? Are they looking for a weekly 45min massage or instead a unique experience where they would go once or twice a year for an entire day (like a day package)?
  • Are existing customers more looking for relaxation or beauty treatments? If the latter, is the demand already filled by beauty salons in the area, or would it make sense to include beauty treatments as part of your day spa?

When you present customers here, you should always tie it into competition. Are day spa customers in your area finding what they want, or is there a gap to fill in the market instead?

Studying competition is also very important to find information about potential customers. For example, it wouldn’t make any sense for you to open another massage parlor in an area where your only competitor is already struggling to pay rent.

4. Sales & Marketing Strategy

Your day spa business plan should include a sales & marketing plan where you outline your strategy to acquire your target customers.

For example, you should answer the following questions:

  • What channel(s) do you plan to use (online vs. offline marketing channels)?
  • How does it make sense for your target audience? For example, social media may be your best bet to attract young adults to your new day spa. Instead, billboards may be too expensive in certain areas

What is your unique selling proposition?

  • What is your expected marketing budget?
  • How will you track whether your marketing strategy is profitable? What’s your customer acquisition cost (CAC)?
  • What strategies and promotional offers do you plan on using in the early days to attract your first customers?

Let’s expand a bit on a few questions below:

What marketing channels do day spas use?

A few marketing channels day spas typically use are:

  • Email marketing
  • Social media
  • Pay-per-click campaigns (e.g. Google Ads )
  • Sponsorships (especially for B2B customers)
  • Partnerships (for example with gyms and fitness clubs , companies, etc.)

day spa business plan example

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

  • Price : you may be cheaper vs. your competitors
  • Location : your day spa might be closer to your target customers or in a busier street for example
  • Quality : you offer higher-quality treatments (better trained therapists and aestheticians), state-of-the-art equipments (e.g. steam rooms, sauna), an overall better design and layout, etc.
  • Pure player : you aim to be the go-to spa for high-end day packages (e.g. honey moon, anniversary gifts, etc.)

5. Management & Organizational Structure

The 5th section of your day spa business plan should be about people. It should include 2 main elements:

  • The management team and their experience / track record
  • The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of day spas would need more detail vs. an independent spa.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

day spa business plan example

Organizational structure for a day spa

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, therapists, receptionists, etc.)? Are they any key supervisory roles who aren’t part of the management team (e.g. team leaders). Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

day spa business plan example

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your day spa is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to open a new day spa, purchase new equipment, renovate your facilities, etc.)
  • The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a day spa, startup costs are all the expenses you incur before you can open your spa and make money.

These expenses mostly include:

  • The lease deposit for the space you rent
  • The design and renovation of the existing facilities
  • The equipment and furniture

It costs on average $203,000 – $328,000 to open a new day spa.

The startup costs depend on a number of factors, for example the size of your spa (how many treatment rooms you have), the quality of the design, interior and equipment, and the treatments you offer. Whilst a casual massage spa without any beauty machines can keep costs down to $10,000, a premium day spa with 4 – 5 sets of high quality machines (e.g. facial machinery, steamers, etc.) can spend more than $50,000 easily.

For a full review of how much it costs to open and run a day spa, have a look at our complete guide here .

Financial Projections

In addition to startup costs, you will now need to build a solid financial model over 5 years.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your day spa.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of members / customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information, read our article on  how much it costs to open a day spa .

day spa business plan example

7. Funding Ask

This is the last section of your day spa business plan. Now that we have explained what your day spa business model is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any day spa business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation of the building?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our day spa financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Spa Business Plan Template

Business Plan Outline

Spa Business Plan Home

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Spa Plan Here

You’ve come to the right place to create your spa business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their spas.

Below are links to each section of your spa business plan template:

Next Section: Executive Summary >

Spa Business Plan FAQs

What is a spa business plan.

A spa business plan (or day spa business plan) is used start and/or grow your spa business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.  

You can  easily complete your spa business plan using our Spa Business Plan Template here .

What Are the Main Types of Spa Businesses?

There are many types of spa businesses. Some spas offer more health-focused services like body rejuvenation, dietician recommendations, and gym and exercise facilities. Other day spas offer luxury accommodations such as massage therapies and skin treatments, while relaxing with wine in the most comfortable setting. A latest trend in  spa services is being able to offer cryotherapy service. 

What Are the Main Sources of Revenue and Expenses for a Spa Business?

The primary source of revenue for spas are fees for services paid by the client. The client will choose from a list of spa services and purchase the package or service they want.

The key expenses for a spa business are the cost of purchasing the spa equipment and supplies. Other expenses are the rent and utilities for the facility as well as payroll and marketing costs.

How Do You Get Funding for Your Spa Business?

Spa businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Outside investors, friends, and/or family are other common funding sources. This is true for a business plan to open a spa as well as a sauna business plan.

What are the Steps To Start a Spa Business?

Starting a spa business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Spa Business Plan - The first step in starting a business is to create a business plan for your spa that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.   

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your spa business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your spa business is in compliance with local laws.

3. Register Your Spa Business - Once you have chosen a legal structure, the next step is to register your spa business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your spa business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Spa Equipment & Supplies - In order to start your spa business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your spa business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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day spa business plan example

Sample Spa Business Plan For New Spa Owners

sample day spa and medical spa business plan

Writing a business plan is essential for any aspiring spa business owner. Not only does it provide a roadmap of what to expect and how to achieve success in the future, but it also serves as a means to attract potential investors and secure funding opportunities. For those just starting out, having access to sample spa business plans can be extremely beneficial in setting them up for success.

Download our Ultimate Spa Business Plan Template

Having a comprehensive business plan in place is essential for any spa venture. It serves as the foundation of your operations, outlining goals and objectives that will act as a guide when making decisions and taking action. A well-crafted business plan can also provide insights into realistic financial projections and help you secure financing from lenders or investors. Looking at an example of a day spa business plan can help you write your own and ensure that all key elements are included.

Below is an example spa business plan to get you started, though it may not be as comprehensive or successful in raising capital as Growthink’s Ultimate Spa Business Plan Template . It can still provide guidance when writing a detailed spa business plan for your business.

Spa Business Plan Example – Miracle Rejuvenation Spa

Table of contents, executive summary.

  • Company Overview

Industry Analysis

Customer analysis.

  • Competitive Analysis

Marketing Plan

Operations plan, management team, financial plan.

Miracle Rejuvenation Spa seeks to provide the best of both worlds when it comes to spa services – traditional and medical. Located in Miami, Florida, Miracle Rejuvenation Spa will offer a variety of treatments including facials, massage therapy, waxing, makeup application, and more. With a focus on providing quality service and an excellent customer experience, we aim to become the premier destination for spa services in the greater Miami area.

In order to achieve our goals of providing superior service and becoming a leader in the field of spa services, Miracle Rejuvenation Spa will utilize several key strategic initiatives. These include offering comprehensive training for our staff members; creating an environment that is welcoming and relaxing; implementing technology-driven systems to streamline operations; building relationships with leading suppliers of beauty products; utilizing marketing strategies to drive awareness and attract customers; investing in high-quality equipment; and developing partnerships with local physicians and hospitals to provide medical spa services.

Since launching our business plan, we have identified two primary sources of finance through which we hope to secure startup funding: (1) bank business loans; and (2) angel investors who are passionate about beauty products and services. We believe that these two sources will enable us to raise enough money to cover our initial expenses such as rent deposits, licenses & permits fees, insurance premiums, equipment purchasing/upgrading costs, employee salaries & benefits packages, targeted marketing campaigns, etc.

To ensure long-term success for Miracle Rejuvenation Spa’s operations, we have also developed a comprehensive financial plan that takes into account various factors such as expected revenue growth rates & projections over 5 years; break-even analysis; budgeting & cash flow plans; pricing strategies & cost control measures, etc. Through disciplined execution of the above-mentioned strategies along with ongoing market research & analysis – Miracle Rejuvenation Spa aims to be the most preferred choice for spa services within Miami and its surrounding areas by 20XX.

Company Description

Miracle Rejuvenation Spa is a traditional spa with medical spa services located in Miami, Florida. Our mission is to provide the best of both worlds when it comes to spa treatments and services. We offer a variety of treatments including facials, waxing, massage therapy, makeup application, and more – all designed to meet our customers’ needs for relaxation, rejuvenation, and self-care. Our staff prides themselves on offering exceptional customer service as well as utilizing technology-driven systems for streamlined operations.

We are dedicated to having the highest standards when it comes to quality equipment and products sourced from reliable suppliers in the spa industry. Additionally, we are looking into developing partnerships with local physicians & hospitals in order to provide even more comprehensive medical spa services than what our current offerings allow us.

At Miracle Rejuvenation Spa, we strive not only to look after our clients’ physical well-being but also their mental well-being by providing a friendly environment that exudes calming vibes so they can relax while being pampered like royalty.

The industry for traditional spas and medical spas is a highly competitive one in the Miami area. It is estimated that there are currently around 200 spas located within a 30-mile radius of the city, with more opening up every year. This means that Miracle Rejuvenation Spa will need to differentiate itself from the competition in order to succeed. This can be done by offering top-of-the-line services, excellent customer service, and competitive pricing.

The industry is also driven largely by demographic trends. It has been shown that baby boomers are the largest group of consumers when it comes to spa services and treatments, meaning that Miracle Rejuvenation Spa should focus its marketing efforts on this particular demographic. Additionally, professional women ages 25-44 are increasingly seeking out spa services due to their busy lifestyles; thus, our business should focus its marketing campaigns on these individuals as well.

Finally, the industry is driven by technological advancements such as online booking and payment solutions that streamline the customer experience. Miracle Rejuvenation Spa should take advantage of these technologies to make it easier for customers to book and pay for services.

By focusing on offering excellent day spa treatments, providing great customer service, targeting the right demographics, and utilizing technology, Miracle Rejuvenation Spa will be able to differentiate itself from its local competitors and successfully establish a foothold in the industry.

The customer analysis for Miracle Rejuvenation Spa should focus on two main target customers, Baby Boomers and Professional Women ages 25-44.

Baby Boomers are the largest consumer of spa services and anti-aging treatments, making them an ideal target demographic for Miracle Rejuvenation Spa. This age group is typically more likely to choose indulgent treatments such as facials, massage therapy, and waxing. They are also more likely to pay for higher-end treatments and services due to their disposable income.

Professional Women ages 25-44 are the second largest consumer of spa services and treatments due to their busy lifestyles that often don’t allow them time for self-care. This age group tends to prefer more convenient treatments such as makeup applications and quick waxing sessions.

The customer analysis for Miracle Rejuvenation Spa should also include an understanding of their spending habits, which will allow us to tailor our services and offerings accordingly. For example, Baby Boomers may be willing to pay more for luxurious treatments while Professional Women may be more interested in quick and convenient services.

By understanding our customer base and their respective spending habits, Miracle Rejuvenation Spa can successfully cater to both target demographics and develop a loyal customer base.

Competitor Analysis

Miracle Rejuvenation Spa is entering a highly competitive industry in the Miami area, with over 200 spas located within a 30-mile radius. In order to stand out from the competition and succeed, Miracle Rejuvenation Spa will need to identify and analyze its main competitors.

One of the primary competitors that Miracle Rejuvenation Spa will face is La Vita Bella, a traditional spa that has recently added medical spa services to its offerings. La Vita Bella boasts a highly trained staff and offers treatments such as Botox and laser hair removal. This makes it a formidable competitor, as it can offer more specialized treatments than Miracle Rejuvenation Spa.

Another major competitor in the area is The Haven Spa, a luxurious spa with an emphasis on pampering and relaxation. This spa offers treatments such as facials, massage therapy, and body wraps. The Haven Spa is known for its impeccable customer service and high-quality products, making it a tough competitor for Miracle Rejuvenation Spa.

Finally, there is the recently opened Ultra Luxe Spa, a high-end spa that offers treatments such as facials and body scrubs. This spa has made a name for itself by providing premium services at an affordable price.

In order to stand out from these competitors, Miracle Rejuvenation Spa will need to focus on offering excellent spa treatments, providing great customer service, targeting the right demographics, and utilizing technology. By focusing on these areas, Miracle Rejuvenation Spa will be able to differentiate itself from its competitors and successfully establish a foothold in the industry.

The marketing plan for Miracle Rejuvenation Spa will focus on the 4Ps of marketing: product, pricing, placement, and promotion.

Product : The spa offers traditional spa services such as massage therapy, waxing, facials, and body treatments. In addition to these services, they have added medical spa services such as Botox and laser hair removal to their offerings. They also offer luxury products including skincare and cosmetics that can be purchased in-store or online.

Price : The prices for each service are competitive with the local market rates but slightly higher than what is offered by some of its competitors in order to reflect the high quality of their services.

Placement : The physical location of Miracle Rejuvenation Spa is easily accessible with plenty of parking available and close to shopping centers in Miami making it a prime spot for customers looking for a luxurious experience at an affordable price point. They also have an extensive online presence through their website which allows customers to book appointments or purchase products from anywhere around the world.

Promotion : To promote their brand they will use both digital and traditional methods such as social media marketing, billboard advertising, radio spots etc., along with offering discounts during peak seasons (such as holidays or special occasions). They will also build relationships with local influencers and celebrities to help spread the word about their services.

By using a mix of marketing methods and tactics, Miracle Rejuvenation Spa can effectively promote its brand, differentiate itself from its competitors, and drive more business.

The operations plan for Miracle Rejuvenation Spa will include daily operational procedures and milestones that will help demonstrate the business’s success. In order to ensure smooth operations, the spa must have well-defined processes for customer service, employee management, inventory tracking, financial management, and quality assurance.

Customer Service : Customer service is of the utmost importance for Miracle Rejuvenation Spa, so it is essential that they provide a positive customer experience. This can be achieved by having friendly and knowledgeable staff who are willing to go the extra mile for customers, providing accurate information about services and products, offering convenient online booking options, and actively responding to customer feedback.

Employee Management : Miracle Rejuvenation Spa will need to ensure that they have highly qualified and experienced staff who are able to provide the highest quality of service. They should maintain an efficient hiring process, provide adequate training for employees, and create a positive work environment.

Inventory Tracking : The spa must track its inventory in order to ensure that they have the products and services available for customers when needed. This can be achieved by keeping accurate records of inventory levels, regularly restocking items, and placing orders in advance when necessary.

Financial Management : Miracle Rejuvenation Spa must have a reliable financial management system in place to track expenses, manage payroll, and ensure that profits are maximized. This can be achieved by setting up a budget, tracking spending against the budget, and regularly reviewing financial statements to identify any discrepancies or opportunities for improvement.

Quality Assurance : Miracle Rejuvenation Spa must have a quality assurance system in place to ensure that its services meet customer expectations. This can be achieved by having a detailed procedure for each service, regularly assessing customer feedback, and taking corrective action when necessary.

By having an effective operations plan in place, Miracle Rejuvenation Spa can ensure that its services are of the highest quality and meet customer expectations. This will help them stand out from their competitors and build a loyal customer base.

The owner of Miracle Rejuvenation Spa is Alfredo Lopez. He is a passionate and experienced medical spa expert, having owned several successful day spa businesses throughout his career. With a degree in business administration and extensive experience in the spa industry, he brings unparalleled knowledge and expertise to the table. He understands that there is no one-size-fits-all solution for running a successful spa and is committed to creating tailor-made solutions that achieve maximum results.

In addition to Alfredo, the management structure includes a human resources manager, an operations manager, a marketing manager, and a finance manager. Each of these positions will be staffed with highly qualified professionals who have experience in their respective fields and are dedicated to providing the highest level of service and satisfaction to customers.

With a talented management team in place, Miracle Rejuvenation Spa will be well-positioned to succeed in its target market. The team’s expertise and experience will help ensure that the day spa is operating at maximum efficiency and delivering results that are above and beyond customer expectations.

Startup Costs

In order to open its doors, Miracle Rejuvenation Spa will need to make an initial investment of $150,000. This money will be used for startup costs such as renting a space, purchasing furniture and equipment, hiring staff, obtaining permits and licenses, and other related costs.

Income Sources

Once the spa is operational, income will come from customers paying for services, product sales, and membership fees. Additional revenues may be generated through promotions and special events.

The main expenses for Miracle Rejuvenation Spa will include rent and utilities, salaries for staff, inventory costs, marketing costs, and other miscellaneous expenses.

Break-Even Analysis

The spa will need to generate $125,000 in revenues each month in order to break even. This break-even point is based on monthly expenses of $100,000 and a gross profit margin of 25%.

Miracle Rejuvenation Spa has the potential to be a successful and profitable business. With a passionate and experienced owner, an experienced management team, and an effective operations plan in place, Miracle Rejuvenation Spa is well-positioned to succeed in its market. The spa’s financial plan shows that it can break even with revenues of $125,000 per month, which is attainable given the popularity of medical spas and the quality of services offered by Miracle Rejuvenation Spa. With these strategies in place, Miracle Rejuvenation Spa is sure to be a successful business.

Financial Projections

Balance sheet.

[insert financial statement]

Income Statement

Cash flow statement, how to finish your spa business plan in 1 day.

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With Growthink’s Ultimate Spa Business Plan Template you can finish your plan in just 8 hours or less!

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Spa Business Plan Sample

NOV.11, 2016

spa business plan pdf

Spa Business Plan for Starting Your Own Spa Salon

With people getting more and more sensitive and careful about health, Spas are becoming a lucrative business and can help you earn quite a bit of money. If you have a solid spa marketing plan, you can make serious money in this spa business plan . We are presenting this spa and salon business plan to help you start such a business of your own.

Spas have become something much more than just some beauty parlors with steam baths. If you want to know how to how to start a spa business plan pdf , you will need to know everything from Himalayan salt baths to Thai massage.

Let’s now see what the experts of professional business planning say about this business.

Executive Summary

2.1 the business.

Sarah’s Spa will be a registered and licensed spa in Miami, Florida. It will provide all the modern alternative therapy services. Just like any massage therapy business plan , this spa business plan needs to be discreet about all the details of the business. That’s why we are following the example of Sarah’s Spa. This will serve as one of the perfect business plans for investors .

2.2 Management of Spa Center

Moving forward with the spa business plan example, the next thing we need to talk about is the management structure of the spa. The chief executive and owner of the Spa will be Sarah Jones. She will actively run the spa and will monitor the day-to-day operations. However, to run the whole setup smoothly, she will hire 2 managers who will be responsible for operations and marketing.

This medical spa business plan template will also address all the other aspects involved in starting and successfully running a spa.

2.3 Customers of Spa Salon

The customers of the spa will be of a range of different types. The ones we are focusing for this spa salon business model will include:

  • People who want beauty enhancement treatments.
  • People who want to try alternative therapy.
  • Customers coming in for therapy suggested by a doctor.
  • Customers who want to try modern detox and other health enhancement procedures.

2.4 Business Target

The subjective target of Sarah’s Spa is to provide quality spa services to clients in Miami. Objectively, the following targets have been set for the business:

  • Gaining at least 100 permanent clients within a year of starting the business.
  • Establishing Sarah’s Spa as a brand in all of Florida as a trustworthy name.
  • Expanding the business to include more spa and salon services with the passage of time.

Spa Business Plan Sample - 3 Years Forecast

Company Summary

3.1 company owner.

Sarah Jones is the owner of the business. This spa business plan template depends a lot on Sarah. This is because she has a degree in alternative therapy and has been in the spa business for the last decade. Now she has the investment and wants to start a spa of her own.

3.2 Why the Spa is being started?

Sarah is going to build a spa salon because the business has a lot of scope in Miami. The city is known for its wealthy high-profile people, the type conscious about their health and looks. Sarah plans to monetize on this opportunity and a spa is the best way for that. Moreover, from her experience in the field, Sarah knows that there is a serious gap in the field and if she can bridge it she can make a lot of money, and that too, doing something she is passionate about.

3.3 How the Spa Business will be started?

Step1: Planning the Feasibility

The most important part of this massage spa business plan is the feasibility planning of the business. At this stage, a detailed market survey will be conducted. This will be focused on getting the views of people about the business. This is the stage where we will find out what is the demand for the business and what is the condition of the competition, we are likely to face. This will make the base of this business plan sample for spa.

Step2: Developing a Brand

As Sarah is planning to target the wealthy, high-profile portion of the population of Miami, this is of cardinal importance to develop a brand. The class Sarah wants to target only buys services from brands. All resources will be used to establish a reputable brand.

Step3: Establishing the Spa 

The next thing will be to set up the spa. Sarah is in the final stages of acquiring a building on Citrus Drive Miami. This is a former school and has plenty of rooms to set up different facilities of the spa.

Step4: Going Online

The next step will be to establish an online presence. People go to the internet for everything these days and the importance of having appropriate web presence cannot be overstated for the spa business. Just like a reiki marketing plan , this spa business plan needs to have a solid presence on the web.

Step5: Promotion and Marketing

While all that is being done, promotion and marketing of the spa will be initiated via all media channels, print, electronic, and social to make Sarah’s Spa a household name in all of Florida and particularly Miami.

Spa Business Plan Sample - Startup Cost

Before the launch of the spa, it is important to have a plan of the services that it will offer. As the spa field is so vast and is so closely linked to alternative medicine and therapy, it is not possible to encompass all the services a spa can offer in this business plan for spa. So we will focus on four of the most important services in this salon and spa business plan pdf .

Full Body Massage

This is one of the basic services provided by any spa. We will hire the most qualified and talented massage artists to provide this service. This will be the legacy service of the business.

Detox Baths

This is an emerging service and a relatively untapped market. We will offer Himalayan salt, and Chinese detox baths for people looking to restore their skin to its formal glory.


Essential oils aromatherapy will also be a service offered by our spa. This will include alternative therapy options for relieving stress and depression with essential oils.


Last, but not the least, physiotherapy will also be one of the services Sarah’s Spa will offer.

Marketing Analysis of Spa

This spa salon business plan pdf also covers the marketing analysis of the spa business. In this section we will see how the market is evolving, what are the areas that still have a chance for new entrants and how can the gap in the industry be monetized. This spa business plan will tell you all of that.

If you want a complete medi spa business plan sample, you can have all of it in the lines that follow.

5.1 Market Trends

If you want to get into this spa business plan , this is the best time for it. Analysts say that the spa industry is currently under its fastest growth period. The industry is expected to be worth more than $150billion by 2022. If you want to know how to start spa salon, this document will tell you all about it.

Within the spa industry, the medical spa branch is the most rapidly growing one. As a matter of fact, it is one of the most registered new businesses in the world right now.

5.2 Marketing Segmentation

The expected customers of Sarah’s Spa will be divided into the following market segments:

Spa Business Plan Sample - Marketing Segmentation

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5.2.1 Beauty-Conscious People

This segment of the market will be the most highly paying one for us. Just like a beauty supply business plan , we will monetize the will of people to look good. This segment of the market will also earn us some of the most loyal customers.

5.2.2 Health-Conscious people

This segment of the market will be made up of the people who are interested in things like detox and body cleansing. These people will be given all the services they need. These will also be repeat customers of the business.

5.2.3 People Referred by Doctors

Doctors can sometimes refer people to get alternative therapy. This segment of the market will not be made up of repeat customers but will be a high-paying one.

5.2.4 Salon Customers

People coming to have their hair or makeup done will fall into this category.

5.3 Business Target

  • To provide authentic and dependable spa services to the clients.
  • To establish a spa and beauty brand that people can trust and feel comfortable with.
  • Having as many regular customers/clients as possible.
  • Starting to make more than $30,000 a month by three years after the launch of the spa.

5.4 Product Pricing

The prices of our services will be considerably higher than those of the competitors in the market. This will be done to make it clear to the clients that we are a superior brand. The costs will also need to be higher than them because we are offering a level of service no other in the area is providing.

Marketing Strategy

A solid marketing strategy is the backbone of any spa business plan even if it is a barber business plan . We will conduct a thorough study of the industry and the situation in Miami and all of the state of Florida to make sure that our salon spa business plan pdf has a dependable and scalable marketing strategy.

Let’s see how this free spa business plan template tackles this problem.

6.1 Competitive Analysis

  • We have gathered intel and have come to know that the area does not have a reputable spa that people can use.
  • The spas in the area are all about beauty salon services and steam baths. We will offer all the modern things that make a spa what it is.
  • We will hire educated therapists and alternative therapy experts to deliver a level of service unheard of in the area.

6.2 Sales Strategy

  • Sarah’s Spa will be advertised through print electronic and social media.
  • We will offer concessions and discounted packages for new customers to drive sales in the start.
  • We will provide our clients real value and an unparalleled quality because nothing can be more effective than providing impeccable services to the clients.

6.3 Sales Monthly

Spa Business Plan Sample - Sales Monthly

6.4 Sales Yearly

Spa Business Plan Sample - Sales Yearly

6.5 Sales Forecast

Spa Business Plan Sample - Unit Sales

Personnel plan

The next thing that is an important part of a business plan for a spa business plan is a plan of the staff that will be needed to run the spa. Just like a spa business plan pdf , this business is dependent on the staff to operate profitably. People pay money to get grade-A services and they cannot be delivered if we don’t have the skilled and educated staff for it.

7.1 Company Staff

The following people will be needed to run the business:

  • Sarah Jones will be the owner and CEO of the business.
  • 2 managers for operations and marketing.
  • 6 therapists.
  • 3 attendants.
  • 3 beauticians.
  • 1 reception clerk.
  • 1 telephone operator.

7.2 Average Salary of Employees

Financial plan.

The last thing we need to complete this med spa business plan sample is the financial plan for the business. This natural skin care business plan needs quite a bit of money to start and operate and the accurate estimate of all the costs involved in it is very hard to prepare. However, we have put together a list of the essential expenses that the starter needs to have:

  • The cost of setting up the spa an buying the equipment, furniture, and machinery.
  • The cost of acquiring consumable materials used in the procedures.
  • The money needed to hire the staff for the spa.
  • The salary of the staff for the duration after which the business will start breaking even.
  • The cost of developing a website and creating an online presence.
  • The cost of marketing and promoting the spa.

8.1 Important Assumptions

8.2 break-even analysis.

Spa Business Plan Sample - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Spa Business Plan Sample - Profin Monthly

8.3.2 Profit Yearly

Spa Business Plan Sample - Profit Yearly

8.3.3 Gross Margin Monthly

Spa Business Plan Sample - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Spa Business Plan Sample - Gross Margin Yearly

8.4 Projected Cash Flow

Spa Business Plan Sample - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Spa Business Plan Sample in pdf

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very well executed

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Beauty Salon and Day Spa Business Plan [Sample Template for 2024]

Home » Business ideas » Beauty Care Industry » Beauty Salon

Beauty Salon Business

Are you about starting a beauty salon and spa? If YES, here’s a complete sample day Spa business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a beauty salon and spa. We also took it further by analyzing and drafting a sample beauty salon and spa marketing plan template backed up by actionable guerrilla marketing ideas for beauty salon and spas. So let’s proceed to the business planning section.

It is true that one have got to eke out a living, but, it is even more important to know that all work and no relaxing could deal a sad blow on the body.

This is one of the reasons why there has been a rise in the spa business all over the world. In America for instance, there are loads of day spas and health spas, which see to it that customers are given the best services that will give you one of the best experiences yet.

One of the ways through which you could capture the hearts of all and sundry and get them coming over and over again, is helping them de-stress from the hectic day to day schedules. This is one of the things that those who already run a spa business have at the back of their minds.

They know that one of the ultimate reasons   why they are in business is to make life easier for people. Here is a sample spa business plan that will help you effectively write yours without much hassle.

A Sample Beauty Salon & Day Spa Business Plan Template

Table of Content

1. Industry Overview

3. our products and services, 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 8. our target market, 9. sales and marketing strategy, 10. sales forecast, 11. publicity and advertising strategy, 12. our pricing strategy, 14. sustainability and expansion strategy.

In the united states of America there is always the need to work so as take care of the basic needs of life. Some folks get to work round the clock with little or no time left for them to take care of their selves. Some do not even mind looking the way they are, since there isn’t ample time to take a second look at how they are.

Yet others wouldn’t mind to muster some little time to pamper their selves. These set of people are the types that do not mind to visit a spa or have a spa attendant come home for a massage. They do not even mind to pay a premium to have all these services and more.

Over the years we have come to see that the spa business have continued to be on the rise, as the demand for it continues to increase. One of the very good things about this trade is the ability to have a spa attendant come for a private service.

In the past this used to be an issue, as some attendants were skeptical. However, today, it is a different ball game entirely, as the spa business have become a no holds barred type of service rendering business. It is no wonder that very business upwardly mobile people can rest assured that they can get the best of spa services.

Starting a spa just like every other business needs for one to be thoroughly calculative. This is because of the need to start on a right footing.

Steps like renting or buying a facility to use, procuring the various equipment that is needed, finding the right employees, as well as getting the required skills involved in starting a spa business, are just some of the hurdles that must be scaled. Nonetheless, there are other very technical steps that have to be cancelled out too.

It is also very important that in running a spa business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, Spa business also provide some other services asides from the typical spa.

Some go as far as having a drink and food lounge, where customers can unwind whilst they wait, or even after being serviced.

For the spa owners these are also other areas through which they are able to generate more funds for profitability and for running the business to grow successfully. When starting a Spa business, it becomes important to choose a location that is close to a boutique, hair salon or nail salon. This is o that there would be ample opportunity to attract the kind of people that want spa services.

2. Executive Summary

LaCozy Spa World is a new classy neighborhood in Maryland, Washington DC. It promises an all-round day spa experience.

We offer four classy, ultra- chic treatment rooms with premium spa linens and equipment. Our massage styles are second to none, as we offer the very best. They include; the traditional Swedish Massage, Hot Stone Massage, Deep Tissue work, Pregnancy, Sports, Reflexology, amongst many others.

We also have very effective facial and body treatments. We have also got the latest anti-aging products and techniques that can effectively meet the needs of our clients. As a matter of fact, we are specifically located near hair and nail salon, so that we are able to attract clients who would also be in need of spa services.

LaCozy Spa World is a standard Spa lounge in a 4,000 square feet facility. It is therefore no joke to say that we have one of the biggest spas with the latest products and service techniques in Mary land Washington Dc. We have got the very best of attendants who have been well trained to make clients visit a worthwhile and fun packed one.

We have a posh and classy environment that can attract all and sundry to come have a taste of what it means to run an ultra- chic spa. Furthermore, we have gifts for each customer who come to patronize us. Our Spa will be open from 8 a.m. and close 10 p.m. from Mondays to Thursdays, and will run a   24 hour service from Friday to Sunday.

We decided to operate in this format because from our market survey and feasibility studies, we realized that customers have the most flexible time schedules during the weekends. It is pertinent to state that we have the finest DJs in the house every single day of the week, who have been trained to serenade the clients whilst they get serviced.

LaCozy Spa World has well trained employees who have hands on skills, as to how to give clients the very best. It is no wonder that out Mantra at LaCozy is customers first. Our products are majorly organic, and so customers can rest assured, knowing that there wouldn’t be any reaction whatsoever on their skin.

Whether it is the male folks, or the women folks, or even children, bottom line is that we have what it takes to leave them smiling and satisfied. Our bar attendants and those who man our restaurant arm of business, have the best of drinks and foods that can leave them satisfied.

One of the things that most clients look out for in a spas, is the level coziness; we have therefore done adequate research in that area , which is why we have spent quite a lot in making our Spa really beautiful and conducive. Our state of the art facility in Maryland Washington Dc, USA is so attractive that people who our services need cannot but walk in because we use the latest technology in the industry.

Our excellent customer service is second to none, as we have exhaustively trained our employees to know that customer is king in this trade. Furthermore, LaCozy Span World is owned and managed by Madame Helen Oakwood and her family.

She is the financier, and she functions as developer and manager for LaCozy Spa World. She has been a business administrator and sales professional for over 1o years, with a track record that speaks volume. She has worked as a manager in one of the leading Spas in Washington DC. After her retirement there, she decided it was time to start her own business.

At LaCozy Spa World, our paramount aim is to give our clients an all-round experience so that they do not have to look elsewhere. As such, this is one of the reasons why we propose to offer a wide range of services offered by licensed therapists and aestheticians that would keep our clients asking for more.

Our Ultra- chic facility and ambience sure does promises a lot. Some of the services and amenities that we offer to clients include the following that have been listed below. These are the services and amenities that will be made available to our customers;

  • Therapeutic Massage Services
  • Body Treatments
  • Anti-aging Treatments
  • Our Vision is to be the number one Spa Lounge in Washington DC.
  • Our mission is to run a money-making business by offering therapeutic massage and aesthetician services in a gentle, classy, professional setting.

Our Business Structure

LaCozy Spa World is set to become one of the leading Spas in Maryland, Washington DC. As such, there would be the need to lay down a solid business structure foundation. This is so that we are able to meet and even surpass our expectation.

We do not intended to take our customers for granted, which is why we are set to make excellent customer our watch word. In realizing this, we know that hiring the best hands would deliver. Web also will lay emphasis on giving our employees a thorough training.

Essentially, we want to build a dedicated workforce that will work together to help the organization achieve its projections. This is so because we know that with the right structure in place, we are able to build systems and structures that will make the business even run on autopilot.LaCozy Spa World will employ skilled people to occupy the following position;

  • Manager (Owner)
  • Accountant/Cashier
  • Marketing Officer

Spa Attendant


  • Coffee and Bar Manager

Restaurant Manager

  • Security Guard

Manager (Owner):

  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities at the Laundromat
  • Ensures that the facility is in tip top shape and conducive enough to welcome customers
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Handles procurement
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team hires

Marketing Officer (2)

  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information.
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company
  • Manages the company’s CRM system
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Sees to it that clients are attended to and on time
  • Books clients for massage sessions
  • Passes information to the aesthetician about clients
  • Reaches out to clients when information needs to reach them
  • Takes and book clients for massage sessions
  • Carries out all massage styles and formula on the clients
  • Makes sure they are satisfied at all times
  • Makes sure that all beauty and massage therapies are body friendly.

Coffee Café and Snacks Bar Manager:

  • Interacts with customers, take orders for coffee and snacks.
  • Responsible for preparing different flavor and style of coffee for customers
  • Makes lists of supplies in conjunction with the bar manager
  • Ensures that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
  • Responsible for quality control
  • Assesses customers’ needs and preferences and make recommendations
  • Makes lists of supplies in conjunction with the management
  • Prepares inventory or purchase requisitions as needed to replenish supplies.
  • Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
  • Interacts with customers, take orders for food.
  • Responsible for preparing different flavor and style of food for customers
  • Makes lists of supplies
  • Ensures that each meal that leaves the kitchen is tailor made and meet the request of each customer
  • Ensures that the assigned restaurant area is fully equipped with tools and products needed for whipping up meals and serving guests.


  • Moves round the machines to collect payment after each working shift
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the manager
  • Mops the floors
  • Wipes down the machines
  • Cleans the soap dispensers in your front-load washers
  • Washes off the folding tables
  • Cleans the bathroom
  • Empties the trash
  • Washes the windows
  • Cleans the vending machines, change machines and video game screens

Security Guards

  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Handles any other duty as assigned by the restaurant manager

Without a shadow of doubt, starting a Spa indeed needs loads of cash, and this especially applies to aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We know that loads of cash is vital in the setting up of a standard Spa business, which is why we decided to do all that is required to build a profitable business.

As such, we are taking meticulous steps in seeing that we do the needful. Part of the needful step required to be taken, is conducting a SWOT Analysis.

It is for that reason that we employed the services of Mr. Adolphus Nettune, an HR and Business consultant who is renowned for the trade, to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of LaCozy Spa World;

LaCozy Spa World is centrally located where there are salons and nail studios. We see this as a strength, as we will be able to attract clients who might as well need to be massaged, pampered, amongst others.

We believe that locating our business in Maryland, Washington Dc would eventually work out for good as we look to attract a great deal of people. Yet another strength is the fact that we have equipment that are second to none and the equipment will help us give our clients the best of services.

The weakness of LaCozy Spa World can be said to be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

  • Opportunities:

We are centrally located in one of the busiest areas of, Maryland, Washington DC and we are open to all the available opportunities that the city has to offer. Our business concept has us positioned in such a way that we will attract all and sundry.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that may likely just affect us is the competition which is found in the spa industry.

Every day, more and more people are going into the industry, and we dare add that only the strong will survive, which is why we are working hard to position ourself in a way that makes everyone want to check us out.


  • Market Trends

The ability for spa business owners to continue to seek out ways to serve their clients in the most appropriate ways is one of the keys to attracting loads of clients. This is where a beauty salon & spa marketing plan comes in handy. One of the ways that this is done is by having additional complementary services to their business offerings.

It is for this reason that once a Spa is classy, conducive and relaxing, then profit is assured because people would always want to check the services out. It is also as a result of this that we at LaCozy Spa World have some additional services, like a drink bar; where clients, or even their family or friends can hand out and wait for them whilst they get their bodies massaged and cared for.

Also there is a Karaoke session that allows our in- house DJ to entertain folks. We have also got a restaurant that would offer great meals for the delight of customers. In Maryland, Washington DC for instance; there are only a few people offering these services and so we want to key into the trend.

Yet another thing that can be attributed as one of the success factor, as can be observed about other successful existing Spa, is the fact that they have invested quite a lot in making the Spa Facility a haven to behold. We have also keyed into the trend and we have succeeded in making the interior and exterior   a classy one indeed.

Before arriving at the place that would be suitable for our ultra- chic Spa, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

As a result we found that Maryland, Washington DC just might be our best bet, as we are sure to attract upwardly mobile people, working class folks, as well as non- working class people.  Hence, these are the category of people that we intend marketing our Spa business to;

  • Busy Corporate Executives
  • House Wives
  • Business Owners
  • Visitors/Travelers

Our competitive advantage

From our recently concluded feasibility studies and market survey, we observed that the competition sure is a stiffer one because there are quite a number of people who run spas around where we are located. It is for this reason that we have added some more services like the drink bar, restaurant and the Karaoke lounge, because we know that there are only a very few who measures up to want we want to offer.

Yet another competitive advantage we have over others is that we have a standard Spa facility that offers additional complementary services that will definitely help us attract and retain customers. We are categorically hopeful that we have a state of the art Spa facility with the best massage techniques ever.

We also have an advantage because of the type of products we offer our clients, which has no side effect at all. We know how harmful some chemicals can be, that is why we have keyed into using organic products.

  • Sources of Income

LaCozy Spa World will generate income from the following service offerings;

  • Offering massages
  • Offering skin therapies
  • Sale of organic beauty products
  • home services

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Maryland, Washington DC.

We know that we are well positioned and we will definitely attract clients that will not only patronize our spa, but clients that will patronize our bar and restaurant. This means that we will generate additional income from these sources.

Below is the sales projection for our business, it is based on the location of our LaCozy Spa World and the type of services and products that we will be offering;

  • First Year-: $80,000
  • Second Year-: $120,000
  • Third Year-: $180,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Spa offering same additional services like us within 4.5 miles radius from our facility.

  • Marketing Strategy and Sales Strategy

Essentially, the marketing strategies which we will adopt will be such that can guarantee us a great turn over. Furthermore, our sales strategies is going to be driven basically by making available an ultra- chic facility, excellent customer service and provision of complementary services.

We will be on our toes all the time to make sure that we build a loyal customer base. These customers are such that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales through using really effective organic products, excellent services, so that we can surpass the expectations of the clients we are able to attract overtime. We shall also keep our clients glued to us by the constant trainings which we will give to our employees so that they can continue being at the plateau of their skills.

Over and above, our unique selling proposition is that we have various complementary service offerings such as a drink bar, Karaoke lounge, restaurant, as well as the massage techniques we have to offer. We make bold to say that there aren’t too many people who are into Spa business, the way want to run ours.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer. Part of the marketing and sales strategies that we will adopt are;

  • Open LaCozy Spa World with a loud party. We shall also offer free trial for all our visitors for the first three days of launching the business.
  • Advertise our Spa business on national dailies, local TV stations and local radio station
  • Promote LaCozy Spa World online via our official website and all available social media platforms
  • Continuously Improving the performance of our brands
  • Hire the services of experts to make our brands the first choice for in Washington DC
  • Delivering consistent customer experiences to all our guest; making our first impression count positively
  • Make use of attractive hand bills to create awareness and also to give direction to our state of the art facility.
  • Adopt direct mailing coupon marketing approach
  • Position our signage/flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our business.

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At LaCozy Spa World, we will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise LaCozy Spa World;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our Laundromat business in relevant magazines- beauty and non-beauty magazines, local newspaper, local TV stations and local radio station.
  • Promote our Spa business online via our official website
  • List our Spa business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Direct coupon mailing approach
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas all around Las, Vegas.

At LaCozy Spa World, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the city we are located.

Be that as it may, the management of LaCozy Spa World have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (Organic skin care products, drinks, foods, amongst others) will be same as what is obtainable in any part of the United States of America.

  • Payment Options

Basically, we have put in place different receiving payments options; especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

  • Payment by cash /coins
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Maryland, Washington DC – $750.
  • Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,000.
  • Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the Spa – $70,000.
  • Cost for facility remodeling – $50,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
  • The cost for Washer hook-up fees (sewer connection) – $800
  • Cost for serving area equipment for Bar and Restaurant( glasses, flatware) – $5,000
  • The cost for the purchase of furniture and gadgets (, Printers, Telephone, TVs, Sound System, toys, vacuum cleaner, tables and chairs et al) – $30,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $5,500
  • Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our Spa business in Washington DC Please note that the startup cost is higher than the average startup cost for a Spa business simply because we intend adding a bar, and restaurant.

Generating Funding/Startup Capital for LaCozy Spa World

LaCozy Spa world is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for LaCozy Spa World;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from family members and friends (soft loans)
  • Generate a larger chunk of the startup capital from the bank.

LaCozy Spa World is set to become the number Spa business in the whole of Washington DC, which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our business is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit licenses ( Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al ): Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of Massaging machines and: In Progress
  • Purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al): In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed laundry accessories, drinks, and tobacco et al: In Progress

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Day Spa Business Plan

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Pamperzhou Day Spa

Ownership & structure.

Pamperzhou Day Spa is a Sole Proprietorship owned by Madame Pamperzhou. Madame Pamperzhou functions as developer and manager for Pamperzhou Day Spa

Management Team

Madame has been a marketing and sales professional for over 15 years with a proven track record, who has been working in the medical industry for the last five years.  While her tenure with X Company, a leading dental manufacturer, she built the Metropolis territory from $400k per year to over $1.8 million per year. During Madame’s sales career she also built a territory from zero per year to over $3.6 million per year at Y Computer Systems.  At her current position with Z Dental Systems, she continues to excel and currently ended 2004 at 117% of the sales budget. 

Earlier in her career, as a leasor / manager for an Apartment community, she consistently maintained a 100% lease level while managing a 140-unit apartment community. Prior to that, she worked in the budget department for an overseas United States Military installation in Bamberg, Germany. Madame’s unique cold-calling, sales, budget, management and people skills will be a perfect fit for building the client-base in a new business and seeing it through to success. 

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Mahash Day Spa

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  • Pionerskaya • 8 min walk
  • Kuntsevskaya • 8 min walk

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Mahash Day Spa - All You Need to Know BEFORE You Go (with Photos)

  • Sun - Sat 10:00 AM - 10:00 PM
  • (0.28 mi) Hotel Angelina
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  • (0.35 mi) Check-In Rublevka Hostel
  • (5.80 mi) Lotte Hotel Moscow
  • (5.63 mi) AZIMUT City Hotel Smolenskaya Moscow
  • (0.10 mi) Papa John's
  • (0.10 mi) Diora
  • (0.27 mi) cafe Port Royal
  • (1.08 mi) Anderson
  • (0.69 mi) Lamazo Khinkalnaya

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21 Things to Know Before You Go to Moscow

Jun 06 2018.

A primer on traveling well in Russia’s swaggering capital.

If you had visited in the last days of the Soviet Union, and then returned to live in the mid-90s, as I did, then you could be forgiven a bit of heartbreak for Moscow and the people who lived there. The radiant enthusiasms of perestroika were gone by 1995, murdered by crony capitalism or the disastrous Chechen wars or their shambolic boozehound of a president. Moscow had always been the epitome of Russia, but for a long period, that simply meant that the city was crueler, less equal, more chaotic and dangerous than it had been before.

All of that seems now a distant memory, as if scrubbed clean by one of those maniacal sidewalk-water-Zambonis that pressure-wash the sidewalks of the city center every night. Central Moscow now is repainted and so clean it can feel like Slavic Disneyland. It’s a perfect reflection of Putin himself: pinched, wealthy, disciplined. God help you if you’re an outspoken artist, a disgruntled activist, a run-of-the-mill fall-down drunk or some other kind of undesirable. Moscow has no place for you these days.

I have no nostalgia for the old chaos, though. Life in Moscow is easier these days, especially for visitors. The streets are safe at night. Russians are, despite what you might have heard, enthusiastic hosts. The grand buildings and bejeweled churches gleam everywhere. And thanks to a falling Ruble, prices are reasonable across the board. This is actually, despite all the geopolitical burbling, an excellent time to visit. — Nathan Thornburgh

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Save up for your Visa. The price of a Russian tourist visa keeps creeping up, and the requirements—like needing an official invitation from an approved organization —remind one just a bit of the Soviet days. If you stand in line at a consulate in the U.S., you can get a visa for US$123. If you use a passport service and need a quick turnaround and expedited visa, that can creep up to nearly US$500. It’s absurd. Although, importantly, it’s not nearly as egregious as what many have to go through to visit the U.S. Good news for World Cup ticket-holders: you can enter Russia without a visa if you have a Fan ID , which gets you free public transportation as well.

[Already been to Moscow? Here’s R&K’s guide to Saint Petersburg.]

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Don’t fear the Ruble. Moscow used to be expensive. Like, weird-expensive. Luanda -expensive. But with the Ruble being one of the first currencies to go down the slide that we’ll all be on soon enough, this is actually a great time to visit. A quality hotel in central Moscow can be yours for US$110/night or less (except during the World Cup of football, aka the Beautiful Gouge). Moscow is still a city where people spend to make a statement, so you may find yourself with a heavy dinner bill if you aren’t careful, but even the very highest-end restaurants like White Rabbit don’t cost what a pedestrian upscale meal in New York might.

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Download some Russian. Moscow is far more English-friendly than most places in Russia, but without at least some basic words and some translation firepower, you’ll struggle at times. Download Yandex Translate [ Apple // Android ], which works offline too and translates text from photos. (It has 94 languages so you can use it for future trips, too.) Here are the Russian words you really should know: выход (VY-khod) exit; вход (v-KHOD) entrance, ресторан (resto-RAHN) restaurant, туалет (tua-LYET) toilet, аптека (ap-TYEK-a) pharmacy. And, for good measure, something weird and local like ботва (baht-VA), which means the leaves and stalks of root vegetables or tubers, but is used as slang for nonsense or a trifling.

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Carry your passport. It’s unlikely that you’ll get stopped by police, who mostly seem to stand around waiting for opposition leader Alexei Navalny, but if you do, you’ll definitely want to have your passport on you. Take it with you at all times.

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Don’t drink the water. The water system here is better than in rickety Saint Petersburg, but bottled water is still king.

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Go small with cash. Carry a wad of cash, because not everywhere takes credit cards (and almost nowhere takes American Express). And as is true of Russia generally, make sure you get plenty of small bills (100₽ and 500₽ notes) and not just a lean stack of 5,000₽ notes that no one will want to break for you.

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Know your Rings . Russia’s eternally autocratic tendencies have deeply shaped Moscow. Moscow is the heart of Russia, and the Kremlin is the heart of Moscow, so the entire city spins out from the ancient fortress in a series of concentric rings. The first ring—the Boulevard Ring—is actually more of a horseshoe, but the Garden Ring after that and the Third Ring Road trace great looping circles around the capital. The Circle Line of the metro does the same underground slightly further out from the Kremlin than the Garden Ring.

For visitors, this means the sweet spot for accommodations is probably between the Boulevard and Garden Rings. Further in, and hotels get more expensive. Further out, and you’re going to be far from everything—Moscow is a big sprawl. If you are saving money by being a bit further out, just make sure you’ve got easy Metro access. Moscow traffic will break your spirit, no matter what ring you’re on.

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Git your Teremok. Moscow may be the city that went mad for McDonald ’s, but Russian fast-food chain Teremok delivers a real hit of flavor and sense of place for a reasonable price. We will always enjoy the ability to get a buttery blini with roe for under US$10, or even this thing , which they call an E-mail Blini and which comes with mushrooms and melty cheese, like all email should.

day spa business plan example

Get that Rideshare. Moscow’s informal cab economy in the late Soviet days and throughout the 1990s was strong. Civilians of all kinds would cruise around in their personal cars and look for people flagging them down on the side of the road. For drivers, it was a way to make some much-needed cash. For riders, it was chaotic and sometimes tricky (you had to negotiate your fare and watch your back), but incredibly convenient. As ambivalent as we are about ridesharing around the world, it is a lifeline in Moscow. Thanks to the ubiquity of Uber and Yandex Taxi (which recently acquired Uber’s Russia business), the good old days are back: only now instead of waving a couple fingers toward passing cars, you just tap on your phone and a (licensed and registered) car will whisk you away. Prices are similar in both apps and low by European standards (a 15-minute ride can run $6 or less).

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Go underground. Moscow’s larger avenues and streets don’t have pedestrian crossings, so don’t keep walking, expecting to find one at the next corner. Instead, the city’s networks of underground passageways are how you navigate your way across the street. It can take a while to get your bearings underground and figure out which exit you need: some of the larger hubs are like underground cities and have a dozen or so. These passageways are also centers of commerce: you can buy clothes, groceries, get your watch repaired, etc.

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Make friends over meat pockets. Cheburek is a delightfully greasy oversized crescent of meat-filled pastry that the Tatar people brought to Moscow. Cheburek Friendship (Чебуречная  Дружба) is a somewhat oddly named purveyor of these delights. It’s a brilliantly humble place, with fluorescent lighting and communal sinks for washing your hands before and after. It’s just 40₽ (US$0.64) per cheburek. Also, you’ll want to get some vodka in you as soon as possible in Moscow, and you can definitely do that here: savvy (or just alcoholic) patrons chase each fatty bite with a swig of vodka followed by a gulp of Fanta. Our kind of place.

day spa business plan example

Find Ivan and his offal. There are plenty of restaurateurs in Moscow, many of them slick operators with a consistent, glossy portfolio of market-tested dining concepts. Ivan Shishkin isn’t like that. He’s an old friend of Roads & Kingdoms and one of the true iconoclasts in Moscow’s dining scene. His two main restaurants are Delicatessen (a basement speakeasy with a nearly blasphemous food menu) and Youth Cafe (a restored bordello on Trubnaya with big, wild plates to choose from). For the quickest hit of Shishkin’s off-kilter genius, slink down the stairs at Delicatessen and order the fried calf brains in egg yolk sauce with pike roe, or get the caviar pizza or perhaps the horse tartare seared with a branding iron at your table. Eat, drink, and think: this is a man who embraces freedom wherever he can find it.

day spa business plan example

Head for Food City. You might think that calling Food City (Фуд Сити) , an agriculture depot on the outskirts of Moscow, a “city” would be some kind of hyperbole. It is not. This is an entire cosmos (ok, that is hyperbole) of vendors and farmers and chefs and laborers and laypeople who all have roles to play in feeding a megacity. For any food obsessive, it’s well worth the 40-minute cab ride south to get there and walk the aisles of Moscow’s breadbasket. And because Central Asians dominate the labor of this industry, there is some of Russia’s best plov—inexpensive, fragrant rice steamed with spiced meats—and fresh flatbread served at stalls on the fringes of the market. Think of it as a Tsukijii Market for vegetables and Uzbek rice.

day spa business plan example

Be caviar savvy. The ancient species of Caspian Sea sturgeon whose beloved roe has fed Tsars and peasants alike is endangered, and it’s illegal in Russia to poach or sell wild, black caviar. (Although this hasn’t stopped people from smuggling and poaching in all kinds of creative ways, including stashing 1,000 pounds of it in a coffin .) Most legal caviar in Russia comes from farmed Siberian sturgeon. You probably can’t know the source of every spoonful caviar you encounter, but if someone tries to sell you wild black caviar, it’s either illegal, not sturgeon, or a lie. If you want to drop some cash on excellent caviar and vodka in a restaurant, chef Ivan Shishkin recommends Beluga . If you want to score some top-end black gold and avoid the restaurant mark-up, try the Rybnaya Manufactura chain of seafood stores, or the admittedly pricier high-end grocers such as Eliseevskiy or the GUM shopping mall’s Gastronome No.1 , where you can taste before you buy. You can also order online at Osetr, and they’ll deliver to you anywhere in the city.

day spa business plan example

Visit the Hotel Ukraine. Even if you’re not staying there. The hotel is now part of the Radisson chain, but they’ve left the original lettering intact from when it was the grand Hotel Ukraina, commissioned by Joseph Stalin and occupying the second-tallest of his gothic, Soviet power-showcase Seven Sisters skyscrapers. Come for the panoramic view from the very top of the hotel, reachable by separate elevator from the upper bar. Order a Moscow Mule—which was not invented in Moscow , by the way—at the terrace bar if you must, but this is a playground for karaoke-drunk oligarchs and cocktails are pricey. Whatever you do, don’t miss the diorama in the lobby—a 1:75 scale model of Moscow and the Kremlin complex, with a 5-minute audio spiel explaining what’s what. It’s a lot of fun, and a perfect introduction to Moscow’s heart. For an excellent view of the Kremlin, go to the roof restaurant at the Ritz-Carlton Hotel .

day spa business plan example

Join the masses at the Kremlin. As the beating fortress heart of Moscow, and therefore, all of Russia, the Kremlin complex and Red Square has a staggering share of Eurasia’s prime real estate, treasures, and historical artefacts—including Lenin’s Mausoleum (or strictly speaking, Lenin’s embalmed corpse). It will be busy, especially from May to September, so plan your visit in advance and try to go early in the morning. The Kremlin Armoury has a limited number of tickets available each day, for example. Booking tickets through the official Kremlin website will enable you to skip the ticket lines. When planning, avoid Russian public holidays: the museums might be closed, or busy with locals.

day spa business plan example

…then look beyond the Kremlin. There are world-class treasures and bling, naturally, but Moscow’s charms include dozens of obscure museums. There are scores of writers’ and poets’ houses (“ The Master and Margarita ” fans should check out the rival Mikhail Bulgakov House and state-run Bulgakov Museum , which are both in his former apartment building but don’t acknowledge each other); a vodka history museum; a museum dedicated to valenki (Russian felt boots); a gallery of working Soviet-era arcade games; an ice sculpture museum; and an opulent bunker built after the first round of nuclear tests. Note that some museums charge different prices for locals and foreigners.


But note that Monday is a day of rest… For Moscow’s museums, at least. Except for the Kremlin museums and St Basil’s Cathedral, it seems that Mondays are a universal day off for the keepers/houses of Moscow’s historic and cultural treasures.

RK-line-19 (1)

Go to GUM for food, not the Chanel. Moscow’s landmark posh department store dates back to the 18th century, and is a barometer of sorts for the city’s consumption power. Its stores were more bare in the Soviet era, but GUM now has a full stable of upmarket chains. The real charm here is its food store, Gastronome No.1, which stocks the international and hyper-local product you need, such as Soviet candy. Also, try a deeply nostalgic Soviet-era ice-cream cone at one of GUM’s kiosks, and, finally, spend 150₽ for a most luxurious restroom experience in the “Historic Toilets.”

day spa business plan example

Tchotchke tip. If you must buy topless Putin calendars and nesting matryoshka dolls, then we recommend the little souvenir shop staffed by friendly Central Asian women on at Arbat 20, just between Dragon Tattoo and the Irish Pub. They have some schlock, of course, but a lot of high quality at decent prices—look for the matryoshki with traditional motifs of a farmwife holding a black chicken.


The Moscow Metro is your friend. Moscow traffic is some of the worst in Europe, if not the world. The Metro is cheap, fast, reliable, and gorgeous. It’s also not as complicated as it looks to a non-Cyrillic reader. Read our primer. Also, if you’re going traveling all over the city, you should get a refillable Troika card , good for all forms of transport: Metro, trams, buses, and suburban railways. (The card also comes in bracelet and key ring form for maximum convenience.) Now, go sort out your visa.

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How to Write a Day Spa Business Plan

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The spa industry is a rapidly growing one. In fact, the International Spa Association reported that the U.S. spa industry experienced a 24 percent growth between 2007 and 2008. The association also reported that the industry’s target market abounds with more than 32 million active spa-goers, up 25 percent from 2006 to 2007. In this, your day spa business plan should address how your business will embrace this ever-growing industry while retaining customers and neutralizing competition.

Include a list of your business’ owners. Provide a brief explanation of each owner’s professional experience and any special qualities or attributes that are especially beneficial for your business, such as a masseur’s manager license or professional marketing experience.

Explain your day spa’s operations. Identify your day spa’s hours of operations, including holidays and weekend hours. Create a list of the furniture and fixtures that your spa will need, such as massage tables, lounge chairs, special basins and nail technician tables. Explain the costs for each item and identify if your business will rent, purchase or lease these items. Include the cost of your spa’s location, such as utilities, monthly mortgage, zoning licenses and taxes.

Develop your day spa’s marketing plan. Create a list of your day spa’s products and services, such as facials, massage services and anti-aging treatments. Research the day spa industry in your area to determine the demands of the customer market and the challenges of the competing spas. Identify your target market. Develop a price list for your spa’s products and services based on the findings of your research. Base your price on the quality of your products rather than trying to match costs with your competitors. Explain your day spa’s competitive edge and the strategies that your business will use to maintain its success in the industry.

Provide details about your day spa’s staff. Identify the various departments of your spa and detail the function of each department manager’s responsibilities. Explain if you will use full-time employees, part-time employees, contracted employees or a combination of these types, and outline the costs of each employee, such as payroll, benefits and training costs. Explain any booth rental costs that apply to contracted employees.

Complete a personal financial statement for each of the day spa’s owners. Provide a balance sheet, income statement and cash flow statement for your day spa. Use accurate information and provide realistic assumptions and projections for forecast figures. Identify if your spa will use a cash or accrual accounting system and explain the steps that your business will use to maintain accurate records.

Provide supporting documents in the appendix of your day spa’s business plan. Include documents, such as tax returns, leasing agreements, equipment purchases, register receipts, licenses, zoning compliance orders and bank statements.

Introduce your business in the executive summary. Identify your business’ objectives and missions, and highlight the key aspects that will lead your day spa towards success. Provide a brief review of your target market and competition, along with a brief introduction of your competitive strategies. Complete this portion last and place it at the beginning of your business plan. Limit the length of the executive summary to three pages.

  • International Spa Association: The U.S. Spa Industry - Fast Facts
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Writing professionally since 2004, Charmayne Smith focuses on corporate materials such as training manuals, business plans, grant applications and technical manuals. Smith's articles have appeared in the "Houston Chronicle" and on various websites, drawing on her extensive experience in corporate management and property/casualty insurance.

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