12+ SAMPLE E-Commerce Proposal in PDF | MS Word | Google Docs | Apple Pages

12+ sample e-commerce proposal.

E commerce Proposal Template

E-commerce Proposal Template

E commerce App Proposal Template

E-commerce App Proposal Template

E commerce Business Proposal Template

E-commerce Business Proposal Template

E Commerce Project Proposal Template

E-Commerce Project Proposal Template

E commerce Request For Proposal Template

E-commerce Request For Proposal Template

E Commerce Web Design Proposal Template

E Commerce Web Design Proposal Template

E Commerce Web Design Proposal Template1

E-Commerce Web Design Proposal Template

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e-Commerce Business Marketplace Platform

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Proposal For Ecommerce Website Design

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Proposal for E-Commerce for Project

What is e- commerce proposal, what are the objectives of an e-commerce proposal.

  • Renting a place in order to cater to clients while also providing a working environment for other team members
  • Creating a workplace to handle official business is a necessary step.
  • Recruiting team members with relevant experience in the field.
  • Computers and other electronic devices are being purchased.
  • Hiring employees to do a variety of tasks around the workplace, including management, administration, cleaning, client interaction, and other duties.
  • Spreading the word through the use of excellent marketing methods.

What Is the Significance of an E-Commerce Proposal?

Skills needed in every business, key section of an e-commerce proposal, how to design and develop an e-commerce proposal, 1.  project overview or executive summary, 2. the scope of the project, 3. phases and steps, 4. billing plan, 5. inform the client, 6. portfolio of work, 7. terms and conditions, what are challenges that the client will face, what are questions to ask before writing an e-commerce proposal, is there an e-commerce website design template for free, share this post on your network, you may also like these articles, 67+ sample consulting proposals in pdf | ms word | google docs | apple pages.

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e commerce website proposal sample pdf

What is an Ecommerce Business Proposal?

An ecommerce, e commerce, or e-commerce proposal is a document that freelancers and contractors use to pitch ecommerce website projects to potential clients.

Typically, ecommerce proposals include project details, pricing information, and a timeline, as well as other important information that clients use to make a decision.

They may also be referred to as an:

  • E commerce proposal template
  • E-commerce site proposal
  • Ecommerce website proposal
  • E commerce project proposal
  • Ecommerce development proposal
  • E commerce web design proposal

What to Include in an Ecommerce Proposal

An e-commerce proposal is made up of many different parts, all of which come together to help you convince a client that you’re the right person for the job. Whether you use proposal software, like Bonsai, to make your template, or you make one on your own, it should include:

1. A cover page

Your cover page should feature your brand colors, logo, and the name of the company and individual you’re sending it to.

2. The project overview and goals

Next comes the project description as well as an outline of the business goals you plan to meet. These should be made up of the information you gathered during any previous client meetings or calls.

For example, if they mentioned they want you to upgrade their existing website to facilitate online credit card payments, you can use this section to explain how you plan to do that. Or, if they explained that they frequently lose customers on a specific page in their online store, tell them exactly how you plan to address the issue.

3. Deliverables

Deliverables are made up of the products or services you plan to provide to a potential client. In an e commerce proposal, this may include:

  • Planning and implementation documents
  • Wireframes for online store designs
  • A fully functional e commerce website that allows for online payment processing
  • Responsive design for mobile phones

What you deliver depends on the client’s needs and the services you offer. You may also provide other services such as writing, photography, or digital marketing in your business proposal.

4. The process and timeline

In this section of your e-commerce proposal template, outline the process and expected timeline for the project. Include specific steps and estimated time commitments for each phase from beginning to end.

For example, your process and timeline might look something like this:

  • Initial design meeting with client - 1 day
  • Wireframes and design - 30 days
  • Project implementation - 14 days
  • Testing and feedback - 3 days
  • Bug fixes - 3 days

Make sure that the timeframes you provide leave you with enough wiggle room to handle unexpected issues or delays. And pay attention to whether a fast turnaround is important to the client. If so, you may want to bump up your timeline — within reason.

5. Work samples and competitor information

While the section of your proposal template is optional, it can help to sway particularly desirable clients. If you want to go the extra mile to convince a client to work with you, include relevant work samples and competitor information.

Look through previous projects to find clients or websites in a related industry or with a similar problem. Highlight your best ones to show the prospective client that you’re familiar with their business and that you feel confident and comfortable with taking on the work. A website link to a live project, a case study, or even a screenshot will do.

And, if you know they’re getting quotes from other contractors, use this section to showcase what sets you apart. For example, do you offer lower pricing or a faster turnaround? Are you more experienced in handling their unique needs or have you worked with a similar e commerce business before?

This is your opportunity to make a case for yourself, so do your best to highlight what makes you the best person for the job so you can seal the deal.

6. Pricing information

Pricing information is one of the most important aspects of your proposal template. Most clients with e commerce projects will have a budget, and this section can make or break whether they can afford to take you on.

In your pricing section, it’s important to include detailed information instead of just a random number. Break down the cost of each service so that the client knows exactly what they’ll be paying for. This will help them understand your value and services before they sign a contract.

Be sure to include:

  • Your pay structure (hourly, per project, or retainer)
  • Each service and its associated cost
  • Which services are necessary and which are suggested
  • Any discounts, additional fees, or required deposits
  • An estimated total

It’s beneficial to include this information near the end of your proposal template so that you have a chance to plead your case before any money is brought into the equation.

When to Use an Ecommerce Proposal

E commerce proposals can be used in a variety of circumstances. You should use one when:

  • You’re pitching an ecommerce project to a new client, such as a website with an online store
  • A client wants you to integrate payment processing software into an existing website
  • A client wants you to design and develop an e commerce platform
  • You’re pitching a web development project that involves ecommerce stores or sales software
  • A client needs you to build an e commerce website

You don’t have to use a proposal template for every client. Instead, save them for big projects and major clients where added professionalism and an impressive proposal are likely to make a difference.

Who Should Use an Ecommerce Proposal

You should use an ecommerce proposal if:

  • You’re a freelance web designer or developer pitching an ecommerce project to a client
  • You’re making a website design or development proposal that includes an e commerce element
  • You really want to work with a specific business or company
  • You want to showcase your ecommerce web development or design services in a professional package

How to Write an Ecommerce Proposal

Whether you create a proposal template from scratch or you use proposal software, like Bonsai, there are some best practices you should follow to ensure your pitch motivates the client to sign a contract .

1. Communicate with the client

In order for you to create a solid pitch, you need to have a clear understanding of what the business or company wants and whether you can meet its goals. Have a kickoff meeting with them before you make a proposal to discuss the project goals, scope, budget, and any other relevant details.

If you have questions while drafting your proposal, clarify them before finalizing your pitch so that you have the most accurate information.

2. Use proposal templates

Instead of making a new proposal for every client, draft a template that you can customize for each one. This will help to ensure that you don’t forget to include any important elements and it will save you time as well.

You can either design a template yourself or use software like Bonsai to customize a visually appealing and clean proposal.

3. Keep it simple

While a proposal should be detailed, be careful not to go overboard. The longer your proposal is, the less likely it is to be read in its entirety. Keep your content straightforward, simple, and succinct so that it’s easy to scan and absorb.

Use tables, bullet lists, and bold text to draw attention to important details and to break up large blocks of text. This will help with readability and make it easier for team members to find the information they’re looking for.

4. Stick to what the client asked for

While it’s totally acceptable to tack on some additional suggestions at the end of your proposal, make sure the focus is on what the client asked for. If you have other great ideas that you think would make the company’s website stand out, bring them up in a meeting or phone call separate from the proposal.

You don’t want to overwhelm your potential clients by focusing on too many other aspects of their website or pitching too many of your services all at once. If you do, you could miss out on making a deal.

5. Edit your proposal

Before you send your proposal package to the business or company you want to work with, review it for typos, grammatical errors, and accuracy. Pay particular attention to:

  • The spelling of the company or business name
  • How team members names are spelled
  • Any dates you’ve referenced

Run your proposal through a spell checker and get someone else to review it for you as well. This is essential for making a good impression and giving off a professional vibe.

Creating an Ecommerce Proposal is Simple with Bonsai

You’re a busy freelancer, which means that saving time and money is important to you. That’s why Bonsai makes it easy for you to create, edit, and send ecommerce proposals. As an added bonus, they’re completely customizable, which means you can include your logo, add or remove sections like executive summary and scope, and set branded colors.

Plus, you can send, accept, and sign proposals online, making the process easy and convenient for both you and your clients.

Ecommerce Proposal FAQs

What services can you use an ecommerce proposal for.

You can use an e-commerce proposal to outline any services associated with an e-commerce project, such as:

  • Web design and development
  • Platform research
  • Hosting setup
  • Online store maintenance
  • Responsive design
  • Web app audits

What counts as ecommerce?

E-commerce is made up of buying and selling products or services over an electronic network, such as the internet. For example, when you purchase an item on a website and pay for it using your credit card or PayPal account.

Related Documents ‍

  • Graphic Design Proposal : Use this template to propose graphic design projects to potential clients.
  • Digital Marketing Proposal : Use this template to propose digital marketing projects to prospective customers. ‍
  • Website proposal : Use this document to pitch website redesigns and updates to new clients.

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Proposal Templates > eCommerce Proposal Template

eCommerce Proposal Template

We’ve taken the guesswork out of putting together impressive looking proposals with our free and fillable eCommerce proposal template that can be customized to your needs in minutes. Edit, deliver, and track your proposal, then get approval with built-in eSignatures.    

eCommerce Proposal Template

Best proposal software ever! 

I’ve tried soooo many proposal softwares and I’ll never try another one after Proposable. It’s so easy to use and it looks good, which all the others don’t.

Account Executive , Grow.com

Smart, reliable, and constantly improving.

Proposable just works. I can make visually interesting sales presentations, dynamically insert content, and execute agreements. Proposable powers our entire sales process.

CEO , Periodic

e commerce website proposal sample pdf

Ecommerce Proposal Template To Close Deals

If you're a marketing agency or freelancer offering Shopify ecommerce services, our sample ecommerce proposal template shows an example of how to pitch those services.

The scope of the proposal includes deliverables like Shopify setup, content creation, design, development, training and includes a sample contract at the end. All of our templates are completely customizable.

Sign-up for a free 14-day trial to get access to the proposal template and start creating pain-free proposals today.

free ecommerce proposal template

All Proposify proposal templates are 100% customizable.

free web design proposal template

Web Design Proposal Template

Interactive designers and developers can customize this bid template guide when quoting on web design projects.

free web audit strategy proposal template

Web Audit/Strategy Proposal Template

For web development or digital marketing agencies, this example web audit/strategy proposal example can help pitch SEO and content audits, analytics reviews, and other web strategy services.

Learn why over 10,000 businesses love Proposify

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Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

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Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

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Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

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How to Make an Ecommerce Business Plan for Your Startup

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Darren DeMatas

January 30, 2024

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In addition to receiving commissions generated through affiliate marketing, we are able to fund our independent research and reviews at no extra cost to our readers. Learn more.

So you’ve decided that you want to quit your day job and start your very own ecommerce empire. That’s great!

But before you become the next Jeff Bezos  (and definitely before you quit your job!), it’s worth spending some time thinking about a business plan. In this article, we’ll dive into the key elements of an ecommerce business plan, which is very different than writing traditional business plans.

Ecommerce Business Plan 2020

Why You Should Create a Business Plan

We know that starting an ecommerce business is exciting, and it can be tempting to jump right in without constructing a business plan. READ: PLEASE DON’T DO THIS.

If you haven’t put your ideas, questions and concerns on paper, then you haven’t given your business model enough thought .

Taking the time to write a business plan might seem like a lot of work, but it can save you a lot of time and money in the long run by better preparing you for potential challenges and opportunities that you’ll face as a first-time entrepreneur. Think of it as a roadmap for your new business venture.

It’s exciting to start your own ecommerce business. However, you want to be well prepared and not jump into anything without having a solid, foolproof ecommerce business plan in place.

After all, you wouldn’t jump out of a plane without a parachute, so why start a business without a safety device in place? That safety device is your business plan.

Quote 5 Jeff Bezos Retail Is Details

The business plan is the brainstorming process that ensures your concept and goals are realistic.

This is more than just mental notes. True business plans take your ideas , questions, and concerns and put those in writing.

As you start creating your business plan, you’ll soon understand that it’s more than a single piece of paper with handwritten details on it. It’s a clearly constructed format of how your business will be created, how it will operate, and what you hope the future holds in terms of a successful ecommerce business.

When you write your business plan, be sure to have a target audience in mind. Are you going to look for investors or put a Kickstarter campaign into motion and use this as your descriptive platform? If so, make sure that your business plan contains everything the audience would want to know about your business (and more!). Many traditional funding solutions require a business plan in order to give you capital. However, there are alternative solutions, such as  Payability  that specialize in ecommerce and don’t require credit checks, a business plan, or any complicated paperwork. They can also get you approved in as little as 24 hours.

When your business plan is completed, you should have achieved the following goals:

  • Knowledge:  A greater sense of knowledge of the business aspects.
  • Resources:  The resources you’re going to need to make your business successful, such as partners, money, employees, etc.
  • Road Map: Have clear set goals to take you from the very beginning of your business and onward.
  • Viability: In other words, is your business possible? Will you have enough profit margins to keep the doors open long-term?

Now that you know why you should create a business plan, it’s time to move on to how you can create your business plan and get started putting your ecommerce business into motion.

How to Start an Ecommerce Business Plan

At the very beginning of the planning stages, it’s a good idea to develop a framework for your business model. This business model will continue to evolve as you create each section of your ecommerce business plan, so don’t strive for a perfect completed plan on the first try. You will be making tweaks to the plan of certain steps along the way.

There are many ways to sell products online and different business models  to pursue. Research and learn from successful ecommerce business examples in the market. The exact business model you follow will be one that makes the most sense with your resources, skills, and interests.

In order to create the best online business plan with your product in mind, you need to figure out the following things:

What are you selling?

The first step to creating an online business is to learn the absolute basics of what you can sell.

  • Physical products: Clothing , shoes, home goods
  • Digital products: Software as a Service products, ecourses, ebooks
  • Services: Consulting services, home cleaning

Who are you selling to?

  • Business-to-Business (B2B): You are selling to organizations, corporations, and non-profits rather than individual customers
  • Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses
  • Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.

How are you sourcing your product?

  • Manufacture in-house: You make your product or service in-house
  • Third-party manufacturer: You outsource the manufacturing of your product or service to a third-party manufacturer
  • Dropship: You partner with a dropship manufacturer. Basically, this means that they make your product, package it and ship it directly to your customer while your company handles the entire customer relationship.
  • Wholesale : You buy goods or services from other companies in bulk and re-sell those products on your online store

Additional References

  • Entrepreneurship: Business & Marketing Plans
  • Small Business and Entrepreneurship
  • Entrepreneurship Resources
  • Business Plan Resources

Executive Summary

Ecommerce Business Plan Template Executive Summary

The executive summary will be written according to your goals, and it’s recommended that this is done at the very end of your business plan completion. This will ensure that you include all of the important factors about your business and present your ideas in a concise and complete way.

Some of the features you’ll include in the executive summary include information showing that you’ve done your research, you have concrete sales forecasts, and the main details about your brand.

Business Model

When you’re figuring out your business model, you have to consider four different areas:

  • Monetization strategy
  • Product/industry
  • Target market
  • Sales channel

Monetization Strategy

The monetization strategy delves into the methods you are going to use to sell your products.

This strategy will look at different product monetization methods, including white label, private label , affiliate marketing, wholesale, dropshipping, and even selling ads.

Product/Industry

The product industry section is where you summarize your main niche.

For example, “Vegan Skincare Products.”

Target Market

In the target market section, you will write a sentence or so on who your target market, or ideal customer, is in the community.

If you’re selling vegan skincare products, your target customers might be women who embrace the vegan lifestyle and use natural skincare products in their daily beauty regimen.

Sales Channel

The sales channel refers to where you’re going to sell your products.

For example, you might be selling your products on your own website, and this should be entered in this section.

Business Overview

Ecommerce Business Plan Template Company Overview

This next section covers your company overview.

This section of your business plan will cover various features of your company, including the following:

  • Company type
  • Domain name
  • Value proposition
  • Brand traits

The brand name section lists your business name or brand name.

This is an extremely important aspect of your business plan as it’s what will set the tone for everything that follows.

Pick a brand name that’s simple yet unique and is something that can be used in a wordplay manner, if desired, but not pun-worthy.

Company Type

The company is how your business operates. For example, you might label your business as an LLC, S-corporation, sole proprietor, or some other type of business organization.

The best way to determine how you should categorize your company is to speak to your accountant. There are various tax and legal aspects to forming your business in a certain way.

Speak with the professionals in the company and corporation formation field to determine how to label your company and which company type best benefits your business in a variety of ways.

Domain Name

This section is where you list your domain name.

Choose a domain name that is memorable and embraces the overall traits and features of your business.

And, when choosing a domain name, be sure to think of SEO aspects when doing so. You’ll find out just how much all of these things tie together and ensure a frequently-visited website is the end result.

Keep in mind that with ecommerce, the domain name is just as important as the brand name. Maybe even more so!

Value Proposition

A value proposition is a short, crisp statement that will gauge how clear your idea is. Write this section as if you had one minute to explain your business to a potential investor or customer and then practice it over and over again.

The value proposition can be used on your ecommerce store as your company description.

Here’s a good example: Say you’re looking to start a hiking company called Atlas Hiking Co. which sells premium performance hiking shirts. A possible company description could be the following:

Atlas Hiking Co. is a lifestyle hiking company that produces high-performance hiking shirts for outdoor lovers. Our proprietary SPF40 fabric is one of the lightest fabrics on the market, providing mountain lovers with maximum comfort, both from a breathability and sun-protection standpoint. Our product is made in the U.S.A. and a portion of our profits are donated to preserve national parks around the country.

Pay special attention to all the sensory words !

The mission statement in your business plan is the “why” of it all.

For example, why you started the business, why you are selling the products you are selling, etc., can all be added to this section of your business plan.

You can make this portion as simple or detailed as you like. Just make sure to properly and clearly explain your business mission.

The vision part of the business plan is your “how” in the grand scheme of things. It is the dream you have for your company and the path you’re going to take to realize that dream.

When you write the vision portion of the business plan, think long-term. What are you hoping to achieve, not just in the near future but for the long haul of the life of your business?

Look into the future and plan out where you see your business in 5, 10, even 20 years from now.

This will help you construct the rest of your business plan if you know where you want your business to head, now and in the future.

Brand Traits

The brand traits section is a short section in your company overview.

Basically, in the brand traits section you’re going to want to list three to five words that describe your brand.

Think of your brand personality and describe it using a few separate powerful words.

The personnel section lists all individuals, including yourself, who will be involved in the daily operations of your business. You can create a separate section for a full operations plan or add that later.

Some business owners choose to handle all duties on their own or with a partner, while others will hire individuals to fill the following roles:

  • CEO (usually the business owner)
  • Management team
  • Customer service/logistics
  • PR/Social media specialist
  • SEO manager
  • Advertising manager

Competitive Market Analysis

Competitive Market Analysis

Here’s a fact you can bank on: there has never been a successful e-commerce entrepreneur that didn’t understand his/her target market cold.

That’s why this section is one of the most important in the entire business plan. It will force you to understand the industry in which you operate, the overall industry analysis and outlook, the existing competition, and your target customer demographic.

Market Segment

The market segment portion of the business plan will help you to put your ideas down on paper, make them more focused, and get your team together.

This area will include your niche selection, target market, and competitive analysis.

Niche Selection

The niche section  provides an overview of your niche, why you selected it, whether there’s a micro niche included, and the type of niche you’ve chosen.

The purpose of this section is to crystalize the ideas that you have and make sure they are understandable and viable.

The target market section covers an overview of your target market plus describes your market segments.

Ask yourself who your  target customer  is (population size, age, geography, education, ethnicity, income level) and consider whether consumers are comfortable with buying your product category online.

When listing the target market information, make sure to mention your target audience size as this is important for ensuring that your audience will be adequately covered.

Facebook Audience Size

Competitive Analysis

With the competitive analysis portion of your market analysis, you want to list your market leader and direct and indirect competitors.

After you mention who these entities are, you need to list the characteristics of each one, such as domain name, business model, monthly traffic, and pricing range.

However, before you even get started in writing this section, you need to spend several hours researching your target market.

Here are some of the most efficient ways to research a particular market:

Industry reports

Google is your best friend. Look for any recent industry reports on your market of choice. This will give you a good sense of how much growth the industry is experiencing, why this growth is happening, and what are the largest customer segments. In our example of Atlas Hiking Co., we should research the outdoor apparel market.

Outdoor apparel kids hiking hiking gear Google search Trends worldwide 2004-present

Let’s say that through our research of the outdoor apparel industry, we discovered that there was a huge boom in youth hiking apparel. Perhaps parents were increasingly concerned about their kids’ exposure to UV rays while hiking, so they began to spend more money on their kids. We could use this valuable information to guide our business strategy.

There’s only so much you can read online. Go to a nearby store that sells similar products to yours and interview the store representative. The store rep has interacted with hundreds of interested customers, which can lead to thousands of valuable insights! It’s amazing how these insights can translate into a meaningful business opportunity.

Here’s an example:

If I were going into Billy’s Outdoor Store to research the outdoor apparel market, I would probably ask Billy the following:

  • What are your best-selling products?
  • What are your worst-selling products?
  • Find products similar to yours and ask the representative his/her favorite features on products similar to yours.
  • How much are customers generally willing to spend on these types of products?
  • Do customers make repeat orders of any of these products?
  • Do you get a lot of customers that are looking to buy last-minute hiking gear before they go on a hike?

Competition

Create an Excel spreadsheet of all of your competitors. In your spreadsheet, you should have the following columns:

  • Competitor Name
  • Price point
  • Product Description
  • Key Features (e.g., fabric, waterproof, slim fit, etc.)

What is the competition missing? Is there a gap in the offering? Where you can add some additional value?

After conducting the competitor analysis, Atlas Hiking Co. might find that the competition’s hiking shirts offer very few features at a low price point, but no one offers a luxury hiking shirt with additional features at a higher price point.

This is just an example of the types of insights one can gain from market research which can drastically alter your business model.

Keyword Research

By using Google’s keyword planner  and trends pages, you can get a good sense of how in demand your product is and whether it’s trending upward or downward. Google is great for a general idea, just don’t bank on it.

Some other keyword tools you can use for keyword research include Ahrefs, JungleScout, and Viral Launch. Check out this list  for more ideas.

Trade shows

Are there nearby trade shows that you can go to? Again, creating connections with other people in your industry is a surefire shortcut to countless hours of reading on the internet. Trade shows are also a great opportunity to talk to competitors, meet manufacturers, and better understand where things are heading in your industry.

Once you finish researching the relevant industry, you should summarize your findings by answering the following questions:

General Industry

  • How big is the overall industry?
  • How big is the specific sub-industry in which you intend to operate?
  • Where has most of the historic growth in the market come from?
  • Why is this the right time to enter this market?
  • What are the sub-segments that are poised for future growth (e.g., youth apparel)?
  • How crowded is the product category with competition?
  • How is your competition distributing its product (online, retail, wholesale, etc.)?
  • What’s missing from the competition’s product offering?

Products and Offers

Ecommerce Business Plan Template Products and Offers

So we know we want to sell hiking shirts, but how do you research specific products?

But for some of us, we’re not quite sure what we should sell. To succeed in online retail, you need a product that is trending upwards in a growing niche.

Different types of products

Some of the different types of products include the following:

  • Convenience products: Frequent purchase products, little effort on buying
  • Shopping products: Less frequently purchased in between purchases, little more effort and planning, shop around
  • Specialty products: Strong brand preference and loyalty, will buy no matter what the price

The various types of niches include the following:

  • Hobby niches
  • Lifestyle niches
  • Problem niches
  • Weird/embarrassing niches

Existing products

Come up with detailed specifications for each product or service you intend to sell. If it’s a hiking shirt we’re selling, we would want to have:

  • Detailed sketches of the shirt
  • Fabric weight, materials, type
  • Key features (e.g., pre-shrunk, water-proof, SPF 40)

Future product pipeline

What are other products that you have in the pipeline? Perhaps once you’ve successfully sold hiking shirts, you’re able to leverage your manufacturing relationships to provide hiking socks and shorts. Include that information in this section.

The products and services section will cover the various selling categories of items.

These product offerings will include the following:

  • Core product

Each product group will have its own purpose in your sales catalog. For example, tripwire is the product that brings customers to your ecommerce store or online marketplaces  while the core product is your main seller.

Knowing what products you’ll include within each section allows you to have a firm grasp on what your main product will be and how the other types of products will work alongside your main product.

This section will also cover the search volume and Amazon pricing range.

You’ll need to calculate your true costs. You have to make sure you don’t overestimate your margins.

To tabulate your total true costs, you need to write down the costs in the following areas:

  • Target price
  • Supplier cost of the product
  • Total cost per unit
  • Net profit per unit
  • Profit margin per unit

Once you complete the pricing portion, you’ll have everything on one sheet and readily accessible whenever you need it.

Marketing Plan and Operations

Ecommerce Business Plan Template Marketing

So, now you’ve concluded that you have a great business idea, and it’s in a growing market. That’s fantastic – but how are you going to drive traffic to your ecommerce website and get customers to buy it ? And how much can you afford to spend on your product?

Marketing  is everything. It’s important that your marketing efforts match your business model.

If you have a website and no marketing, your site won’t have any visitors. With no visitors, you will make no sales. Then how do you grow and sell your ecommerce business (if that’s your long-term goal)? Even with the best possible products, nobody will buy them if they aren’t directed to them in some way.

In order to come up with a marketing strategy, you need to first know your customer inside out. You should be able to answer such questions as:

  • How old is your customer?
  • Where does your customer live?
  • What is the population of your customer base?
  • What is their education level?
  • What is their income level?
  • What are your customer’s pain points?

With so many channels to reach your customer, which one is best for you?

Once we know pretty much everything there is to know about our target customer, we can shift focus to our marketing strategy. You want to choose marketing strategies that equal positive conversion rates. What channels should you use to grab the attention of your customer demographic? Some of the key marketing channels include:

Paid Marketing

  • Pay-per-click – this online marketing typically involves using Google Shopping campaigns  and managing a product data feed.
  • Affiliate sales networks – Allowing other blogs and websites to sell your product for a cut of the revenue. List the different affiliate sale networks that you plan to promote through.
  • Facebook ads ⎯ Ads posted on Facebook to draw in buyers through social media means.
  • Influencer marketing ⎯ Hiring industry influencers to get the word out about your product through their social media platforms and contacts.

Organic Marketing

  • Social media (Facebook, Instagram , Pinterest, etc.): What is your strategy for social media, and where will you dedicate your attention?
  • Search Engine Optimization : Create and promote awesome content so people find your product organically through search.
  • Content marketing: Figure out how you’ll use content marketing in your business. Consider various article topics that will persuade your target audience to buy your products.
  • Blogger networks: could be organic or paid through affiliate sale programs.
  • Key bloggers: Develop a list of the key bloggers in your product category. For Atlas Hiking Co., this might be an influencer that blogs about the best hiking trails in America.

Finding the optimal mix of these advertising tools depends 100% on your customer segment as well as your product type. For example, a SaaS product targeting millennials will require an entirely different marketing strategy than an e-commerce physical product targeting baby boomers. Perhaps that should be a post on its own for another day!

How much should you spend to acquire a customer?

In order to understand this, we need first to discuss a concept known as customer lifetime value or LTV. In essence, this is a formula that helps you better understand how much an average customer will spend over time.

Here’s  a good read on how to calculate LTV.

It’s important to remember that for new businesses, you don’t have a lot of data on customer purchase habits so it’s a good idea to be more conservative with your assumptions in calculating LTV.

Let’s say, for Atlas Hiking Co., I determine that the average LTV per customer is $300. This means that over time, the average customer will spend $300. Let’s say, on average, if I receive $300 in revenue, $100 of that will translate to gross profit before I factor in my marketing costs (basically, I’m just subtracting the cost of making the shirts).

Knowing that my gross profit is $100 per shirt is a critical piece of information because it tells me that I can spend up to $100 in marketing to acquire a customer and still be profitable!

Some of the marketing options include social media marketing and content marketing.

Think about your business model and then line up your marketing budget. Your marketing budget may include the following items:

  • Sales/branded content
  • SEO/blog content
  • Facebook/Instagram ads
  • Influencer marketing
  • Marketing tools
  • Niche advertising

Choosing The Right Technology

With so much technology and SaaS products out there, it’s important to understand the various moving parts and diagram how they all integrate with one another.

Some of the different elements include:

  • Shopping Cart Platforms  – e.g., Shopify , BigCommerce , WooCommerce , or any open-source platform
  • Hosting – Nexcess , BigScoots , Kinsta , WPX
  • Payment Processo r – e.g., Stripe, Paypal
  • Fulfillment Center – e.g., Amazon, ShipBob
  • Apps – e.g., Zipify, BuildWooFunnels, Gelato
  • Accounting & Taxes  – e.g., Quicken, Xero
  • Marketing Automation – e.g., Klaviyo , Mailchimp
  • Marketing Tools – e.g.  Buzzstream, Ahrefs
  • Customer Loyalty Programs  – e.g., Antavo, Smile

Come up with a detailed list of the different products and services you need to run your business as well as the monthly and per-transaction cost of each of them. This will be important in understanding the impact of these services on your margins.

Matching your business model to your technology is essential, too. Certain website platforms are better suited for specific sales models.

Email marketing is another type of technology that should be carefully considered and matched up correctly with your business model.

Keep in mind that it takes, on average, 6-7 interactions with a brand before someone makes a purchase, so you need to keep using technology to get them back to your website.

As you explore the technology options and find out ways to draw potential customers in and keep them happy while they’re there, here are some key points to keep in mind:

  • What you say about yourself and your products with your website content
  • How you respond to questions on live chat and email support
  • How to make use of chatbots
  • How you connect on social media
  • The information you send through email marketing
  • What bloggers and influencers say about your brand
  • How existing customers review your company
  • How you advertise
  • How you establish loyalty beyond sales

After you figure out your technology methods, you have to come up with a technology budget.

The business plan must also include the operations side of things. Determine who will be your manufacturer, secondary manufacturer, and shipping and fulfillment  provider.

When looking at supply chain costs and options, ShipBob  is an ecommerce fulfillment provider you can consider.

Financial Plan

Ecommerce Business Plan Template - Financial Plan

When figuring out your financial plan, evaluating and pinpointing your startup costs  is essential.

The focus of the financial plan is how long it will take for you to make your money back. You also need to figure out if you need a business loan .

Traffic and conversion rates will help you determine how long it will be until you start making money back.

You’ll also want to use an income statement to detail financial information.

This section is used for financial projections, such as forecasting sales, expenses, and net income of the business. Ideally, you’ll want to create a monthly Excel balance sheet showing the following:

  • Projected revenue:  First, come up with your projected number of units sold and then come up with your projected revenue (Projected Revenue = # of Units Sold * Average Sales Price).
  • Fixed expenses:   these are expenses that are fixed no matter how much you sell. Typically, these relate to monthly SaaS subscriptions, employee salaries, or rent.
  • Variable expenses  – these expenses change in direct proportion to how much you sell. Common examples include the cost of goods sold and credit card payment processing fees.

This helps business owners better understand what they need to achieve to hit their profit goals. In reality, projections are usually always off the mark, but it’s good to give yourself some measurable goals to strive for.

This section should aim to answer the following questions about your product offering:

  • How much product do you need to sell per year to meet your income goals for the business?
  • What are the margins on your product? If you sell one hiking shirt for $50, how much do you make after paying your supplier, employees, and marketing costs?
  • What is the lifetime value of a customer?
  • How much can you spend to acquire customers? If you conservatively project that the average customer will spend $300 over time on your shirts, then you can afford to spend an amount less than $300 to acquire that customer using the paid marketing channels described previously.
  • Do you have any big capital expenditures early on that would require you to need to bring in investors?
  • Can you improve gross margins by making bigger orders from your suppliers?

There are various acquisition channels that will help your traffic to convert including:

Your revenue plan will contain a 12-month revenue forecast plan to help you map out each month of earnings.

There are different business earning models you can go through to determine how much you can make with your business.

You want to calculate how much traffic costs. This all depends on the methods you use to gain traffic to your site.

As you determine what your profit might be with your ecommerce business  or ecommerce businesses, there are certain math formulas to use:

  • The profit equation
  • Break-even analysis
  • Units needed to achieve the profit target

You should also consider how you will use fintech companies in your ecommerce business.

What are the key elements of an ecommerce business plan?

The main components of an eCommerce business plan include the executive summary, company description, market analysis, organization and management structure, product line or service, marketing and sales strategy, financial projections, and funding request, if applicable.

How do I create a budget for my ecommerce business?

Start by estimating your initial startup costs and ongoing expenses. Consider costs like website development, inventory, marketing, shipping, taxes, and any necessary licenses or permits. It’s also important to factor in a contingency plan for unexpected costs.

How do I find the right product to sell?

Research is fundamental. Look at market trends, customer needs, and competitor products. Use tools like Google Trends or social media platforms to understand what customers are currently interested in. Always consider your passion and knowledge about the product too, as this can drive your business forward.

How can I differentiate my product from competitors?

Differentiation can come from unique product features, superior customer service, better pricing, or a compelling brand story. Understand what your competitors offer and how you can do it differently or better.

Wrapping Up Your Business Plan

Careful planning is crucial to get your e-commerce business from the planning phase to the launch phase and to ensure its successful future.

Going through the exercise of writing a business plan will cement your own understanding of your business and your market. It will also position you to take advantage of lucrative opportunities while mitigating harmful threats to your business down the line.

Your turn! Have you written a business plan for your online store? Do you have anything to add? Tell us about it in the comments below!

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Design, UI, UX , Freebies , Web Development

11 free web design & development proposal templates.

  • By Sandra Boicheva
  • January 26th, 2022

In order to move forward with a project, businesses submit project proposals to decision-makers or external stakeholders. This written document summarizes the key information that stakeholders should know: goals, objectives, timeframe, budget, and process details. There are a lot of things to take into consideration when writing your proposal, such as the intended audience, all the important details, and making it appealing, interesting, and persuasive. With this in mind, we structured and designed 11 free web development and web design proposal templates , in PDF, Google Docs, and Microsoft Word, all editable according to your needs.

These web development and design proposal templates will help you focus on your content instead of thinking about the layout, structure, and appeal of the proposal. In addition, all templates already have a standard pre-written text for each section that you can edit to suit your specific proposal. This text will give you a starting point and will help you focus on what to include in your proposal much quicker.

You will find sections about the project, overviews, your team, process, cost breakdown, and payment information, as well as legal pages. The templates are more detailed in terms of sections, so they could include everything you might need. However, you can remove any section that you don’t find necessary in your specific case.

1. Free Graphic Design Proposal Template

Designed according to the best practices for writing project proposals, this graphic design proposal template has a simple but effective structure with clearly defined sections. Specially made for graphic designers, it has a tastefully designed theme of gradient colors that instantly grab the attention without distracting the reader from the actual content. You have sections to present your work and experience, introduce your team, share testimonials, explain your work process, as well as project cost breakdown and payment info.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info, Terms and Agreement

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

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2. Free eCommerce Proposal Template

The template for eCommerce project proposals has a cleaner and more minimalistic design with detailed sections for a schedule of deliverables, planning, storage, development, and timetable of deliverables, as well as a comprehensive sample price quote.  The rest of the template features an About Us section and testimonials structured like web pages, and legal texts. Its professional look will give a great first impression and help you add this project to your success stories.

Included Pages: Cover, Intro, Project Overview, Schedule of Delivery, Working Process, Project Breakdown, Payment Info, Team, Testimonials, Terms and Agreement

3. Free Website Development Proposal Template

Corporate and professional, the web development template focuses on the great presentation of your skills, what you can accomplish with the project in great detail from solution and website structure to progress timetable (broken into milestones), and price quote. It also has sections for project examples where you can show off your recent work and impress your prospective clients.

Included Pages: Cover, Intro, Project Proposal, Team, Project Scope, Project Examples, Our Solution, Working Process, Project Breakdown, Payment Info, Terms and Agreement

4. Free Logo Design Proposal Template

The logo design proposal template has a creative and clean design that can persuade any client to leave their logo creation in your hands. It’s perfect for logo designers who value creativity and the unique identity that each brand deserves. It has everything prospective clients are looking for and explains the creative process, capitalizing with experience, testimonials, a detailed sample price quote, and legal texts.

Included Pages: Cover, Intro, Project Overview, Working Process, Team, Portfolio, Testimonials,  Project Breakdown, Payment Info, Terms and Agreement

5. Free Mobile App Development Proposal Template

This proposal template is specially made with mobile app developers in mind to help them introduce themselves and show off their professionalism and expertise. It flows from a quick introduction, through client testimonials, app development, professional experience, project planning and schedule, costs, and legal texts.  Everything you need to make a great first impression of professionalism.

Included Pages: Cover, Intro, Testimonials, Team, Portfolio, Project Overview, Working Process, Project Breakdown, Payment Info, Terms and Agreement

6. Free UX Design Proposal Template

The UX design proposal template has a short and comprehensive structure that is easier to scan and read and focuses on your specific process on how you handle UX design projects to their successful completion. It shows your experience, dedication, and planning skills in a detailed process breakdown by phases, which will inevitably impress your prospective clients and nail you the project.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info

7. Free WordPress Web Design Proposal Template

This proposal template is ideal to communicate your expertise in handling WordPress web design projects. With the visual appeal, success stories, and a summary of your work process, you have everything you need to impress your prospective clients and get a green light to turn their project into a success story. The document also features legal texts such as payment, NDA, and signatures.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info NDA and Signatures Page

8. Free Website Redesign Proposal Template

This informative website redesign proposal template is what you need to impress your clients to upgrade their website and get rid of all problematic areas that might slow down their success. It’s structured specifically for the purpose with sections that will help you explain the project goals, identified problems, your solutions, process, and workflow. It also features a section for introducing your team and a portfolio to completely sell your idea like a pro.

9. Free Web Design Proposal Template

The first version of the two web design proposal templates follows all best practices to persuade your future clients to choose to benefit from your outstanding design work and professional outlook. It puts together everything the external stakeholders are looking for with social proof, website structure, your detailed process with scheduling and breakdown, and terms.

10.  Free Freelance Graphic Design Proposal Template

If you don’t work in an agency and offer your services as a freelancer, this template is specially crafted for you to introduce yourself, your professional background and expertise, and further win your future clients with testimonials, and sample projects. The proposal features sections for your design development work process, delivery timetable, and detailed price quote.

11. Website Design Proposal Template

The second one of the web design proposal templates is for creative agencies to help you communicate to your prospective clients that your agency offers the right professionals for the job. It has a tasteful clean design and everything you need to show how you work, the project scope, your pricing, and terms.  In addition, it features the responsibilities for both parties as well as legal texts, as well as agreement terms, general terms, and change requests.

What is a project proposal?

This is the written document that outlines the key information the stakeholders in a project should know, such as budget, timeframe, milestones, objectives, goals, and a summary of project details. Its purpose is to sell your idea and present your project in an efficient manner to the external stakeholders by keeping them involved in the initiative. There is a very important distinction between project proposals and project charters.

While project proposals happen during the initiation phase and aim to convince external stakeholders why you should carry out the project, the project charter comes later during the planning phase. As such, it’s a reference document that you create after the external stakeholders approve the project proposal.

What should a project proposal include?

Depending on the goal, there are six different types of project proposals. However, they all have the following key elements in common:

  • Case Proposals usually start with an overview of the project and a justification for why the project is needed. The more specific the better.
  • Objectives What goals the project intends to achieve and who (and how much) will benefit from it.
  • Plan An outlined plan that usually includes names and details of stakeholders, process or methodology of the project, tools, software, tasks with timelines.
  • Scope How will you meet the objectives throughout the project? This element outlines the stages, what is being built and implemented.
  • Risks This section of the proposal refers to the possible risks the external stakeholders should be aware of.
  • Timeline and Budget The most important part of the proposal is the project schedule and the budget. This includes when the client can expect the deliverables, broken by milestones, as well as costs of implementation and cost of maintenance.

What are the advantages of using proposal templates?

The obvious answer would be that templates keep the project proposal documents organized, visually appealing, and professional. They will save you a lot of time crafting your proposals from scratch. But what else?

1. Helps plan realistically

When you hand off your project proposal, you highlight your key strengths that will win your clients over. Your proposal gives a clear sense of what you can accomplish with the project and why do you want to accomplish it. And this is where templates come in to make your proposal show off your qualities and make you look more impressive and professional.

2. Secure great projects, clients & investors

Especially when it comes to crafting unsolicited project proposals, you will need to impress your potential client to the point they will choose to work with you on the project. By using a template, you will be able to deliver a clean, well-organized document without the risk to miss any key information that shows your company’s competence. This in itself will bring confidence to your clients that you can lead the project to success and will mark the beginning of a long-term healthy relationship.

3. Makes a great first impression

Let’s refer to your project proposal as what it is: a sales tool to help you establish your credibility as a reliable service provider. An effective project proposal works to your advantage as it communicates that you are capable to carry out such a project and fulfill the expectations. By handing a well-crafted, organized, consistent project proposal, you represent your business in style and make a great first impression. Templates help you develop and efficiently maintain a consistent corporate identity.

4. Set clear expectations

One of the main purposes of a project proposal is to set clear expectations for the relationship between the service provider and the client. It’s not a final agreement, however, it does outline details such as budget, timeframe, and deliverables that will go to the contract once the project gets the green light.

Tips for creating a brilliant project proposal

Before you sit down and write the proposal, take some time meeting with stakeholders and brainstorming ideas. Each stakeholder has their specific goal in mind as well as preferences. Now let’s see some tips on what to consider before crafting your project proposal.

Tip 1: Identify the decision-makers

Just like with everything else, knowing your audience and capitalizing on that knowledge gives you a huge advantage. Before writing your proposals, think of what kind of clients you’re trying to win over and what they want to hear. It’s good to be aware of how familiar are they with the particular problem, so you could give them background information on the topic if needed. You will be able to properly convey your proposal based on this.

Tip 2: Do your research

The best way to persuade potential clients to greenlight your project is to clearly and credibly define the benefits. Is there a problem, why is it a problem, what is your solution and how does it fix the problem? Having the hard data, charts, and figures ready to justify the project will make a more convincing project proposal.

Tip 3: Proofread

On one hand, proofread for any typos, grammar, punctuation, or spelling mistakes. On the other, make sure your proposal is clear, well-structured, comprehensive, and persuasive. To be more objective, you could take a day away from the document before proofreading it, or/and show it to a trusted colleague and ask for objective feedback. Make the necessary revisions and rewrite it if you have to.

Tip 4: Consider the SMART system

When it comes to building goals and objectives, they should be Specific, Measurable, Attainable, Relevant, and Time-Based.

What are the benefits of HTMLBurger’s web development and design proposal templates?

We made these free web development and design proposal templates to give you fuel to create your outstanding proposals quickly and clearly without having to worry about design and structure.

  • It helps you save time and effort Designing your proposal from scratch will take a lot of time and planning, so using the templates will help you focus on the content instead.
  • It’s customizable You can further customize the templates by adding your own images, graphs, charts, changing the fonts and colors within the layout in order to match your style
  • It ensures consistency Consistency is a key element for making a great impression with professional design. Our free templates ensure consistent design, structure throughout the entire project proposal.
  • It has a well-defined structure Each template follows a well-defined structure for the different sections and elements and follows a visual hierarchy so the documents are easy to scan, read and comprehend.

Final Words

Whether you’re a project manager in a creative agency or a freelance web designer or a web developer, you will inevitably need to craft persuasive project proposals. This doesn’t mean it has to be difficult. We prepared these 11 project web development and design proposal templates with appealing design, clear structure, and pre-written sections to help you use all that time to focus on your content.

You may also be interested in some of these related articles:

  • 8 UX/UI Trends That Will Dominate The Web Design World in 2022
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e commerce website proposal sample pdf

How to create a website proposal (with examples)

A solid website proposal is imperative in ensuring that you and your client are on the same page.

e commerce website proposal sample pdf

Working for yourself as an independent service provider or freelancer can be an exciting step in a web developer’s career, but many would say one of the biggest downsides is suddenly having to spend so much of your time handling paperwork and client communications.

There are tools that can help freelancers with many of the more complicated management tasks, but client communication often needs a more personal touch. Writing a solid website proposal will not only help you to land the projects you’re really excited about , but it will make sure you and the client are on the same page from day one, avoiding frustrating miscommunications along the way.

Know the goals your website proposal needs to serve

A website proposal serves multiple purposes, and you need it to be clear and concise. Focus on the goals your proposal serves in order to write one effectively:

It is a reference for important information

A website proposal should make all of the relevant information quick and easy to access. Clients should be able to get your contact info or identify which project your proposal references at a glance. You would be amazed at how frequently professional proposals are sent missing key information (like names, contact information, or dates). It’s also an easy place for clients to reference specific information, such as the timeline, during the course of the project.

It makes sure everyone is on the same page

You may feel like the information you include in your project proposal is repetitive. You likely have already had a discussion about what the client is looking for and what you’ll be able to do for them.

The purpose of writing that information into a proposal is to demonstrate to the client you’ve heard and understood their needs thoroughly enough for them to trust your approach. Having everything in writing will avoid miscommunications.

It gives you an opportunity to sell your skills

Your proposal is also your final opportunity to demonstrate your value to a client. An easy-to-read, aesthetic, and convincing proposal shows off the skills and judgment you’ll bring to their project. Clients are looking for attention to detail and will evaluate your proposal for its form as well as its content.

It is a website proposal, not a contract

A contract outlines concrete commitments and compensation and comes with a legal obligation. A project proposal is intended to sell your services by demonstrating to clients you understand and are able to serve their needs. Though they overlap — both will discuss deliverables, timetables, and compensation — they ultimately serve different purposes.

Lay out your proposal in clearly defined sections

Format your website proposal in clearly identified sections. It should be easy for a client to flip through and quickly find the information they’re looking for. In most cases, proposals should include the following information: 

Basic information about you, your client, and the project should be easily accessible on your cover page. Think of it as a cheat sheet with contact information. You can feature your logo or a relevant graphic. Make it eye-catching, and avoid including too much information.

The cover page should consist of:

  • The name of the project
  • Your name and contact information
  • The client’s name and contact information

Problem statement

The problem statement is the why of the project. You should outline the problem you’ll be solving for your client or the opportunity your project will help them fulfill. This section will demonstrate to your client that you’ve listened carefully to them and understand their needs.

Make sure you outline not only what they need but why they need it. If you’re making a website for a local cafe, for example, you might specify that they’re hoping to grow their clientele beyond current foot traffic. They may need a website that’s search-friendly and shows their food and seating options in order to appeal to the local university students.

Your solution

Outline exactly how the project you’re proposing will solve your client’s problem and benefit their business. A tip for writing an effective solution section — write as if you’re a member of their team convincing the decision-makers at their company to invest in the project. Use the company’s own language and framing to align with their approach and list specific benefits the project will bring to their company. Draw a direct line between your project’s features and outcomes, such as increased brand awareness, sales, or conversion.

If you’re trying to convince a client to try a new platform or migrate their site, you can use Webflow Pitch to help make the case for you and provide further information.

Webflow Pitch is our easy-to-use site that helps you create custom presentations to convince anyone in your life to use Webflow.

Deliverables/Overview of the project

List clear deliverables to give both parties a clear understanding of what is (and isn’t) included in the project. This is the area you want to get very specific about. You can set clear boundaries from the beginning by outlining the exact scope of the project. Specify the number of revisions you’ll complete for the client and the process for receiving feedback.

Your deliverables list needs to include the essential elements of the website build and any additional parts of the project such as SEO work , setting up an online payment portal , or creating a blog . If you’re setting up your client with a no-code platform like Webflow, you can add a lot of value to your proposal by listing pages that can be templatized and offering basic training to their marketing team . Often the best way to do that training is just sending over a quick video of the process the marketing team can use as a reference.

The cost of the project is often the first thing your client will flip to when they receive your proposal. Make it clear and straightforward. The project budget should already have been discussed with the client, so the final ticket price shouldn’t come as a surprise for them.

Break down the major elements of your project and the overall cost of each piece. This could include the cost of setting up the online store, design work, or creating the more complex custom-coded elements your client needs. Keep in mind that you don’t need to justify your rate — just give an overview of the cost of the project elements. Resist itemizing too granularly — it may just confuse your clients.

If your client hasn’t fully decided the scope of the project they want, this is the place to pitch packages, such as comparing a full website redesign vs. a refresh.

Specify the timeline for the project. Give yourself a little padding for unexpected roadblocks. Make sure to include very specific windows for client feedback and revisions to avoid the project dragging on, and build in time for testing. Agree on a website launch date, and make that the north star for the overall project timeline.

Timelines to include:

  • Discovery and strategy
  • Development
  • Testing and QA
  • Website launch date

Call to action

Close the deal! Conclude your proposal with a brief and encouraging call to action and an easy way for your client to accept the project. You want to avoid the client having to search for your contact info or any burdensome tasks, like printing and signing a document, which might slow down or get in the way of getting the project confirmed.

If you’ve sent a PDF, enable digital signing. If you’ve created a website, include an “Accept Project” button. Make it easy and exciting for the client to get the project started.

Choose a format for your website proposal

Once you have written out the core text of your proposal, choose a format to deliver it to your client. You want to show off your creative eye while still clearly communicating the key information your client will need to make a decision. Whatever format you ultimately send, it can be a good idea to include an additional simple, downloadable PDF of the text. This ensures the client has easy access if they need to quickly reference the information in your proposal.

A PDF is the most traditional format for a project proposal. It has the benefit of being easy to access, easy to share, and easy to include illustrations and images in. You could opt to use a cloud-based program instead, but make sure your file is edit-locked (like a PDF) so the information in it can’t be accidentally altered or deleted.

Presentation

Some businesses will want you to present your proposal in a meeting. A presentation format can also be a helpful format for clients who aren't especially technology literate and may need some additional hand-holding through the proposal process. Build a slideshow you can use to visually support your presentation and is also complete and self-contained enough to be sent to the client to refer back to afterward.

Your area of expertise is web development — why not make the proposal a web page? You can create a proposal site template with a no-code platform like Webflow in order to make new proposals quickly whenever they’re needed. You can also keep the proposal site confidential and secure by password protecting the page .

A proposal-as-website has the benefit of showing off your skills and giving you the opportunity to add life to your proposal with visuals and animations.

These four designers have made template sites that can be cloned as a great jumping off point for making your own.

Make a client dashboard

Memberstack created this incredible client dashboard template that not only serves as a proposal, but includes useful additions like a site asset gallery, downloadable documents, and illustrative charts! It can also be used as a dashboard to communicate information to the client throughout the development process. This template also includes a secure login page for your client.

Memberstack's client dasboard template which includes interactive charts.

Mimic a traditional document layout

Aaron Cougle’s proposal template mimics the form of a PDF rather than feeling like an interactive site using animations and other features. This gives the template a professional feel which could be ideal for more traditional clients or larger companies. This template also includes a useful breakdown of fees when giving clients multiple project options.

Aaron Cougle's proposal template in the style of PDF

Tailor your proposal to the project type

Sidney Ottelohé has made templates for specifically either a Website Redesign Proposal or an eCommerce Proposal. This template uses engaging interaction illustrations, feeling fresh and contemporary. It is clear and easy to navigate, giving a potential client all the information they need to move forward with your project.

Sidney Ottelohé's proposal template. Here we see the solution section where users can display what they can provide to their clients.

Make it easy to move forward with the project

Erendi Rani’s template makes it easy for clients to sign on to your project and it includes a place for them to leave questions or comments. This is a great example of an effective call to action.

Erendi Rani's template. Here, we see the E-signature section where clients can sign off on the proposal directly on the page.

Make a website proposal template for yourself

Most of the proposals you send during your career will contain similar elements. You can reuse layouts and even entire pages. Save yourself time and energy by making yourself a template you can customize for each new client.

If you’re using a PDF program to write your proposals, take an extra moment to create a templated master proposal for your own use. Keep your template, as well as current and past proposals, in an organized, accessible place for easy reference. If you’ve chosen to make a proposal site in Webflow, you can easily clone your project to create as many unique proposals as you need.

You can change your starting template over time to suit your needs more specifically. You may find you take on specific types of projects more frequently that have elements you want to add to the template. You may also find that certain approaches to pitching work better or worse for your target client. Use your proposal template to improve your website proposals over time, and keep landing on the types of projects you love doing.

Template Example

Your logo here

Proposal date

Project Name

Prepared by:

[your name]

[your contact info]

[their company]

[their contact info]

Problem Statement

Detail the problem your proposal will be solving or the opportunity your approach will help your client attain.

Detail the project you will be completing for the client and how that project will solve their problem.

Pages that will be included in your website:

Features that will address your needs:

Here are the specific business benefits this project will bring your company and how.

Deliverables

  • List each specific deliverable in the project
  • Elaborate on what is included in the deliverable
  • For example:
  • 2 rounds of revisions
  • Search engine optimization
  • A webshop and payment portal

Proposed Schedule

Here is our proposed schedule for the site launch, including revisions and testing.

Deliverable

Beta site delivered

Feedback received

Website Launch Date

Number of days or Target date

Here is our price quote for the name of this project for their company name to be paid in this time frame .

Estimated cost

Total Project Cost: $

This is the eye-catching call to action!

This is how you can initiate the name of this project !

[PDF e-signature here]

[Their name]

[Today’s date]

Contact [your name] at [your contact info] to discuss the project.

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How To Write a Great Website Design Proposal (Free Template)

  • Simon Shocket
  • on Business
  • Updated on: 18.08.21

e commerce website proposal sample pdf

Try Elementor, It’s Free

Being good at our craft and advertising our web design services does not guarantee us work. It doesn’t matter if we freelancers or a major web design company. 

Having a confidant, well-structured work proposal, however, will definitely make a great impression on that potential client, and boost our chances of getting the job.

e commerce website proposal sample pdf

What Is a Web Design Proposal?

A web design proposal is a written agreement between a web designer and prospective clients. It clarifies the needs of the client and the service or product that the web designer will provide, as well as the cost of this service.

The purpose of a web design proposal is to create a detailed and agreed-upon roadmap for the project that both client and provider can refer to. It’s not a contract, which is a legally binding agreement.

What to Include in a Web Design Proposal?

1. a problem overview.

e commerce website proposal sample pdf

In your web design project proposal, you should start with the problem overview where you show your potential client a problem their business is facing, or alternatively, an opportunity that they might be missing. 

This problem statement will help you hook the client’s attention immediately, showing them how well and intimately you understand their business, their problem, and their needs. 

Moreover, by stating the client’s problems, we will help them feel confident that we are the people that they are going to feel most comfortable working with and the ones that can solve their problems. 

In addition to showing your knowledge, this step will help you define your responsibilities and the project’s magnitude. 

2. The Proposed Solution

example of the solution section

Next, we’ll add an outline that exactly explains what you will be delivering and how you think that you can solve this problem, anything from the web design process (wireframing) to the number of webpages, specific graphic design, and the need for web development (if applicable). 

Here, you need to showcase and explain the benefits of your solution and how it will impact the company in a positive way. 

For example, you may point out that by implementing your design solution, the company will increase sales or conversion rates, or maybe, through your design, the company will increase its brand awareness, or maybe, you’ll help increase engagement on mobile devices and bring new clients.

Additionally, we can then add a list of project deliverables — a detailed list explaining what the client will receive in terms of products and services. This can appear as a separate part of the web design project, or combined with the next section.

This section is absolutely necessary, as it will help you avoid scope creep by presenting clear objectives. 

3. Schedule 

example of the schedule section

In this section, we can expand on how our workflow will operate within a timeframe. 

This is where we will specify when the client can expect to receive drafts, prototypes, tests, rounds of corrections, etc. 

Some also list the materials and work processes that will be needed throughout the workflow (e.g., editing images , editing texts, etc.).

We should also learn from the experience of others and clarify that our schedule is dependent on all the parties involved — the client, the outsourced experts — keeping to the schedule if we are to deliver all these assets on time.

4. Price Quote

e commerce website proposal sample pdf

As a general rule, we recommend that during your interview with the client, even before you start working on the proposal, you ask the client, directly, what their total budget for the project is. This will make you understand if you should pursue the project in the first place or not. 

Should the budget be sufficient, this section will help you break down the cost to its minute details, and show a comprehensible breakdown of costs and a total. 

This is good not only for your clients to see, but also to help you set the right price for the project, without overshooting or underpricing yourself. 

You don’t need to drill down to the amount of coffee and snacks that you will be consuming throughout the project. Just enough so that the client can see that your quote is justifiable and reasonable.

In this critical intersection, we are happy to know that with Elementor you will be able to put the most accurate price and timeline on your project since it eliminates many external variables. 

5. Call to Action

With the pricing out of the way, many professionals add another section — a call to action. 

You don’t want to create obstacles or reasons for them to not hire you for the job. Oftentimes, the process of printing out the proposal, signing it, scanning it with the signature , and sending it back to you may offput many of those potential clients and so you want to create the best user experience for your proposal. 

You want to offer them the opportunity to say “Yes” as soon as they read that last section. Some of these methods include: 

  • Adding the option to digitally sign on a PDF file. There are numerous services available online. 
  • You could also ask them to send you a confirmation to start the project.
  • There are also dedicated proposal tools available only, where the client will simply need to click on an ‘Accept’ button to kick-start the project. 

6. About Us & Contacts

Many of us like to add this as a final section. It’s the place for us to highlight what we bring to the table (as a team or an individual), the talents, our fields of expertise and advantages in choosing our services. I would also suggest adding a brief portfolio or a link to an online portfolio where you could also add social media links and testimonials from other clients, without it being forced on the potential client. 

Whether or not we choose to add an About Us section or a portfolio, the last thing we want to forget is our Contact Information . 

I suppose that it’s because this is such a trivial thing in a work proposal, that it’s the first thing that people forget to add. 

Cut Costs & Save Time With Elementor

It’s important that we know what to include and what we need to consider if we are going to land that job, and very importantly, how to price our services without losing money out of our own pocket. Especially if we are at the beginning and of our career or looking to become a more efficient professional. 

With Elementor, you know exactly how much time you need to spend, what costs you may incur and plan accordingly, so, take a look at our free website proposal template, and make sure to try Elementor, if you haven’t already — it’s free . 

Tips for Creating an Even Better Website Proposal

1. key questions to ask the client.

  • Why does our client need a website? (Or why do they want to change the one that they already have?)
  • What are their expectations of a new website? 
  • In what way are they expecting the new site to affect their business?
  • How does their website fit into their digital marketing strategy ? Do they invest in SEO (search engine optimization) and/or paid acquisition? 
  • To what extent will the site promote and showcase products and services in the near future?
  • Does the client hope to interact with visitors on the site? If so, how?
  • Who is their competition? What are they doing to get ahead? 
  • What is their inspiration? What sites, images, layouts do they, or their customers, find most appealing?

2. Evaluate Your Abilities, Resources, and Availability

We need to evaluate our abilities and expertise to assess whether we have all the expertise needed to provide our clients with the site they want. 

We must determine if we will have to outsource work to developers, content creators, photographers, animators, graphic designers, etc. If so, how much would this cost? 

Will we need to purchase plugins, addons, or any other products, software, or hardware? 

How long do you think this work will take once you have received all the necessary materials? 

Will you and your team be fully available during that time? 

You need to evaluate all these questions to truly understand the cost and the scope of the project. 

On a side note, professional Elementor users will tell you that if we’re building a site with several basic features (e.g., subscription forms, logins, email messaging, etc.), you do actually end up saving a lot more money, time, and resources by opting for Elementor and the features that it comes with. 

3. Create a Reliable Pricing System

We cannot give a client a competitive quote without a pricing system that will also make sure that we are not undercutting ourselves. 

There might be an infinite number of possible website designs, but for the purpose of pricing, we could probably narrow them down into three types:

A promotional or commercial website made up of 5-7 web pages, including: 

  • Contact page
  • Services page
  • Header / Footer

Standard + Blog

Very similar to the Standard, only that it also includes all the designs needed for maintaining a blog.

  • “Standard” pages
  • Single post page
  • Archive page

Standard + Online Store

Possibly, the most demanding type of website includes:

  • Product pages
  • Checkout page
  • Account page
  • Credit Card Billing
  • Sales & Special Offers

Consequently, we’ll find that the most basic page of any site is the Homepage. The homepage is the foothold , the foundation of our design, and as such, all other pages will relate to it. Therefore, the key to creating a correct pricing system must stem from your evaluation of how long it will take you to design and build a homepage.

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  • Business Templates
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FREE 10+ E-Commerce Web Design Proposal Samples in PDF | MS Word | Apple Pages | Google Docs

e commerce web design proposal samples

Gone are the days when people use to go walking around malls, retail stores , or groceries to buy their necessities since technology has taken over our lives. People now tend to buy anything and everything online from the comforts of their home or their offices, where they do not need to go out and get stressed out by traffic, pollution, crowds, and the heat or cold weather. This is why E-commerce is booming since people have adapted to it easily, albeit some of them have taken quite some time to get used to it. 

E Commerce Web Design Proposal

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e commerce web design proposal

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E-commerce is an online business platform where people can buy or sell their services and products. E-commerce comes in different forms, such as social media shops and mobile shopping applications which the consumer can access by downloading the app and signing up before ordering items or hiring someone’s services. There are many examples of E-commerce that are widely known to people, such as Amazon, Lazada, Shopee, FlipKart, Dollar Shave Club, and many others. Because of the success of many e-commerce businesses, many people have now started to teach younger generations and businessmen that want to try the business by releasing printed self-help books.

Do you want to get the interest of your clients by giving them the chance to remodel their e-commerce business website to help them maximize its functionality? In this article, we will help you make your own proposal that will surely get the interest of your clients. Here are some components of the web design proposal that you need to include in your document.

The first thing you would need to create when making your design proposal is a cover letter stating the very objective and plans of your project. You do not need to describe every single thing to a T, as you only need to write the outline here to give the clients a general idea of what you want to achieve and how they can benefit from it.

Next, you need to make a statement that should relate to the problem of the client’s current website and how you can solve the problem through your project. Remember, you need to be as detailed as possible, leaving no room for doubts and questions in the mind of your clients. If there are any multiple problems that their website is facing, then include all of those issues in your proposal. This will help you convince the client that you are invested in helping them address their problems that may affect their services to clients.

One way to catch the attention of any clients you are proposing your service to is to include your product portfolio as proof of your expertise. Clients like it when they see physical evidence of the web designer ’s previous outputs as this will help them decide whether they should get their services or not. Your portfolio may include images, illustrations, or website links so that they can also check it out for themselves.

One of the deciding factors of any business proposal is how much per service would cost the client. Of course, you do not want to shortchange yourself just to get the client’s approval, so write down the correct and appropriate amount that you will need when designing their website. If you can, include a cost breakdown so they will know exactly where the money would go should they ever decide to give your proposal a go.

Depending on the type of website’s platform, it will cost you more than just $10,000.00 as starting fee. For E-commerce websites, it will probably cost you more than $200,000.00, which might change without prior notice.

The most famous and biggest E-commerce platform on the Internet is Amazon.com. Currently, it has a revenue of almost $470 billion with over 1.7 million employees onboard.

There are three known types or categories of e-commerce business, which are: business-to-business, business-to-consumer, and consumer-to-consumer.

In making an E-commerce web design proposal, you need to know how to attract your customers with the right tools and presentation. You also need to show your in-depth knowledge of the industry so that you can establish your business with the right foundation. Download our editable and printable E-commerce web design proposal templates today by clicking our available samples on this website.

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e commerce website proposal

  • E commerce website proposal

Upload: neha-sharma

Post on 16-Jul-2015

support http

Scope of website, client http, website structure home, support maintenance, development approach, client web server, maintenance service.

Embed Size (px): 344 x 292 429 x 357 514 x 422 599 x 487

Page 1: E commerce website proposal

Custom e-commerce website development proposal.

http://www.seospecialistsindia.com/

Page 2: E commerce website proposal

• SEO Specialist India is an online platform where it provides various small, medium, and large sized businesses with set of integrated web marketing solutions – Website Designing, Website Development, Ecommerce ,Organic Search Ranking, Content Management and Social Media marketing.

• It has a team of experienced and enthusiastic digital marketing professionals who makes every effort to build your online reputation as well as deliver remarkable outcomes that drive in a noteworthy ROI.

• It's experts will get you Online, Take care about your Visibility, and Optimize your Business such that you utilize the power of the internet for your best.

Page 3: E commerce website proposal

Objective and Scope of website:

• Easy buying• Reliable and secure website• 360 degree customer view on product• Attractive design• Support and maintenance service in contract period• Personal attention for promoting website• Search engine visibility for new customers • Customer oriented features• Convenient structure and fast working site• Enhanced flexibility, scalability and security• Functional and visual compelling

Page 4: E commerce website proposal

Our development Approach:

• Website Design and Development

• Search Engine Optimization

• Results Measurement

• Fine Tuning

• Website maintenance and support

Page 5: E commerce website proposal

Common features:

• User friendly homepage• Products segment• New arrivals/promotional

offers• My account• FAQs• Contact us• XML Sitemap• Terms and conditions• Shipping policy• Delivery & Return Policy• Privacy Policy

Page 6: E commerce website proposal

Major features:

• Responsive web design

• Page graphics

• Zoom view

• Product attributes

• Basic shopping cart setup

• Dynamic Product Page

• Product List Page

• Category Navigation

• Checkout Page

• Search Option

• Filter Option

• Invoice/Thank You Page

• My Account

• Order Status Page

• History Page

Page 7: E commerce website proposal

Additional major features:

• Customize

• Social media integration

• Cross browser functionality

• Free website maintenance

Page 8: E commerce website proposal

Steps to build the website:

• SEO specialists India will outline all the pages recording the flow and will get a confirmation from the client.

• SEO specialists India will share a project plan with the client.

• Alpha testing after completion of the site.

• Beta testing on completion of all the errors arising from the alpha testing.

• Once the website is confirmed with the changes, it will be transferred to the client web server or Hosted Individual Server.

Page 9: E commerce website proposal

• Complete Project Cost: INR.

• Payment Terms:

– 30% advance payment prior project execution Or after Website Structure Home Page is confirmed.

– Remaining 70% of the payment at the time of site launch

– Payment Gateway Cost would be handled by Client

Page 10: E commerce website proposal

• Payment Mode:

– Cash/Cheque in the favor of “SEO specialists India”

– Six month post release support is included in the development.

• Support & Maintenance:

– SEO specialists India will be maintaining the website for the first six months as post-production support which is also termed as the warranty support

Page 11: E commerce website proposal

Maintenance consists of:

• Content / Product Update

• Image / Banner update

• Periodical Server Backup and Scan

• Website Bug or Spam protection

• Making sure website runs smoothly

• After free maintenance period; maintenanceconsists of all above would be charged INR. ------/-Per month

Page 12: E commerce website proposal

SEO activities:

• Complete SEO activities are charged INR ---------- per month and involve a contract of 6 months

• Maintaining the social media accounts, Google ad words (PPC) account costs 10% on total expenditure.

Page 13: E commerce website proposal

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Ecommerce Website Project Proposal Template

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slide 1

Are you ready to take your ecommerce business to the next level? Planning and executing a successful ecommerce website project requires careful consideration and a well-thought-out proposal. That's where ClickUp's Ecommerce Website Project Proposal Template comes in!

With this template, you can:

  • Clearly outline your project goals, timeline, and budget to ensure everyone is on the same page
  • Define the scope of work, including design, development, and integration requirements
  • Collaborate with your team and stakeholders to gather feedback and make informed decisions
  • Track progress and milestones to keep the project on schedule

Whether you're launching a new online store or revamping an existing one, ClickUp's Ecommerce Website Project Proposal Template has everything you need to make your project a success. Get started today and watch your ecommerce business thrive!

Benefits of Ecommerce Website Project Proposal Template

If you're in the business of selling products online, having a well-crafted ecommerce website project proposal is essential. Here are some benefits of using the Ecommerce Website Project Proposal Template:

  • Streamline the proposal process by providing a clear structure and format
  • Save time and effort by utilizing a pre-designed template
  • Impress potential clients with a professional and polished proposal
  • Clearly outline project scope, deliverables, and timelines
  • Increase your chances of winning the project by showcasing your expertise and understanding of ecommerce best practices
  • Ensure alignment between you and your client by including detailed pricing and payment terms.

Main Elements of Ecommerce Website Project Proposal Template

ClickUp's Ecommerce Website Project Proposal template is the perfect tool to streamline your project planning and execution. Here are the main elements of this Whiteboard template:

  • Custom Statuses: Keep track of the progress of your project with two customizable statuses - Open and Complete. Easily visualize the status of each task and ensure nothing falls through the cracks.
  • Custom Fields: Utilize custom fields to capture essential information about your ecommerce website project. Include details such as project budget, target audience, key milestones, and more. These fields help you stay organized and ensure all necessary information is readily available.
  • Custom Views: Access two different views to manage your project effectively. The Project Proposal view allows you to outline your project's scope, objectives, and deliverables. The Getting Started Guide view provides a step-by-step plan to kickstart your project and ensure a smooth execution.
  • Collaboration Tools: Collaborate seamlessly with your team using ClickUp's built-in collaboration features. Assign tasks, set due dates, and communicate within the platform to keep everyone on the same page.

With ClickUp's Ecommerce Website Project Proposal template, you can streamline your project planning, execution, and collaboration, ensuring the success of your ecommerce website project.

How to Use Project Proposal for Ecommerce Website

If you're looking to create a winning ecommerce website project proposal, follow these six steps:

1. Understand the client's needs

Before diving into the proposal, take the time to fully understand the client's requirements and expectations for their ecommerce website. What are their goals? What features and functionality do they need? Understanding their needs will help you tailor your proposal to their specific requirements.

Use the Goals feature in ClickUp to document and track the client's objectives for their ecommerce website.

2. Introduce your company and expertise

Start your proposal by introducing your company and highlighting your expertise in ecommerce website development. Showcase your previous successful projects and emphasize why your team is the right choice for the job. This will establish credibility and build trust with the client.

Create a Document in ClickUp to craft a compelling introduction that showcases your company's experience and expertise.

3. Outline the project scope

Clearly define the scope of the project in your proposal. Break down the different phases or milestones of the website development process, including design, development, testing, and launch. Provide a timeline and estimated completion dates for each phase to give the client a clear understanding of the project timeline.

Use the Gantt chart feature in ClickUp to visually represent the project timeline and milestones.

4. Detail the features and functionality

Outline the specific features and functionality that will be included in the ecommerce website. This can include product catalog management, shopping cart functionality, secure payment gateways, customer account management, and more. Be sure to explain the benefits of each feature and how it will help the client achieve their goals.

Create a Board view in ClickUp to list and categorize all the features and functionality of the ecommerce website.

5. Provide a breakdown of costs

Break down the costs associated with the project in your proposal. Include details such as design and development fees, hosting and domain costs, third-party integrations, and ongoing maintenance and support fees. Be transparent about the pricing structure and any additional charges that may apply.

Use custom fields in ClickUp to add cost estimates for each component of the ecommerce website project.

6. Include testimonials and case studies

To further build trust and confidence in your proposal, include testimonials or case studies from previous clients who have had successful ecommerce website projects with your company. This will demonstrate your track record of delivering high-quality results and satisfied clients.

Use the Docs feature in ClickUp to compile testimonials and case studies into a compelling section of your proposal.

By following these six steps, you'll be able to create a comprehensive and persuasive ecommerce website project proposal that showcases your expertise and addresses the client's specific needs. Good luck!

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Get Started with ClickUp's Ecommerce Website Project Proposal Template

Entrepreneurs and business owners can use this Ecommerce Website Project Proposal Template to create a professional proposal for their website development project.

First, hit “Get Free Solution” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a winning project proposal:

  • Use the Project Proposal View to outline all the necessary details for your ecommerce website project, such as goals, timeline, budget, and deliverables.
  • The Getting Started Guide View will help you create a step-by-step guide for your team to follow when starting the project, including resource allocation, communication plan, and onboarding process.
  • Organize tasks into two different statuses: Open and Complete, to keep track of progress.
  • Update statuses as you complete tasks, making it easy to track progress and manage project workflow.
  • Assign tasks to team members and set due dates, ensuring accountability and transparency.
  • Collaborate with stakeholders to gather feedback and make necessary revisions to the proposal.
  • Share the final proposal with clients and get their approval to move forward with the ecommerce website project.
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