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How to Write an Event Center Business Plan [Sample Template]

Do you want to start an event center and need to write a plan? If YES, here is a sample event center business plan template & FREE feasibility report. Event centers are in existence and thriving due to the fact that there are always various events for people – individual and businesses – to throw, from weddings, graduation parties, reunions, anniversaries, business meetings, fundraisers, dinner party and so on.

These events are usually conducted in halls that provide convenient facilities for guests than would have been achieved in a home or office. These days there are more events being thrown, which requires the use of event centers, this is why this is the best business to start for any entrepreneur. Below is one of such, a sample event center business plan;

A Sample Event Center Business Plan Template

1. industry overview.

The event center business is becoming a popular one as new event centers are opened everyday somewhere in the world. Most businesses in the hospitality industry are also leaning towards this trend by constructing multi-purpose halls or renovating existing facilities so as to be able to tap into the trend of hosting parties and conferences.

Globally according to reports, the hotel industry has also recognized the importance of having centers to host and service meetings to its revenue base and has started expanding its offer to cover these areas. This has helped to boost the bottom line for most of these hotels.

Asides hotels, educational institutions such as colleges and Universities have started focusing on increasing the number of conferences centers available to clients. Other unusual institutions such as museums, theatres, cinemas, zoos, castles, theme parks, aquaria, football stadia and racecourses, have also started making centers available to host meetings and other events.

There are new categories of venues that are now being added which create diversity to the other services in the market. These venues are unusual and are also growing in popularity as they are regarded as funky and edgy and are preferred by the younger generation, especially as they do not require overnight accommodation.

Companies are now picking brands that identify with their corporate values and brands, as this is seen as being appreciated by their customers and other stakeholders. Also, guests to these meetings are likely to see the venue as a reflection of the company’s goals.

Venues have also begun to shift towards smarter designs that not only make them accessible but smart as well which mean accommodating all kinds of transportation in order to save attendees added stress.

Venues have also seen the need to ensure that those attending events can connect with the outside world, by ensuring that connectivity is being provided for at events. This has become a priority for event centers and is one detail that clients appreciate.

Event centers are no more focusing on just providing halls for use but also adding other services as well such as catering, event coordination, wait staff, bartending, décor and rentals of several of equipment not included in contract.

2. Executive Summary

Sheldon Event Center, a leading event center is based in 3900 NW 120 St, in Urbandale – Iowa, USA. We offer unique and personalized services to all our clients domestic and corporate. We provide event coordination and offer our clients planning expertise as well as an extraordinary wait staff service, in addition to our core service which is the provision of a conducive hall to host all kinds of events.

As any other business, we have established our business not only to offer our customers an unforgettable experience but to also make profit whilst ensuring that we can favorably compete with other competitors in the same industry.

Our halls are not only conducive but also offer modern amenities that will make the guests of our clients turn into our clients. We have the best facilities and also the right people to handle these amenities. Our staffs are not only professionals with the added touch of competence but have the experience to anticipate the needs of our clients.

Our strong business structure has led us into deploying the best means of sourcing for and recruiting the best staffs for our business. We not only believe in recruiting the best but in ensuring that they are in tune with our vision and objectives and are committed to seeing us achieve our goals as a company.

We believe in ensuring that our employees are not only productive but that they remain happy whilst carrying out their tasks, it is for this reason that we have created a unique welfare package for them that is the best in the industry amongst our category. Also, we have put in place polices that will allow for the continuous trainings of our employees in order to enhance their skills.

Our customer care service is excellent as we have those who not only have a thorough knowledge of the industry but keep informed on current trends to handle this position and therefore help inquiring clients better understand what they are seeking for.

Because we know how important our clients are, we have strategies in place that will ensure that our loyal clients get incentives which comes in form of a discount for every client they refer to us. This has made most of our clients turn into active marketers on our behalf and has grown our revenue base tremendously.

Finally, our Chief Executive Officer, Ms. Lori Sheldon has over 15 years of experience in event coordination as well as in catering. This experience in addition to several certifications in event planning will help take our business to the desired level it intends to attain.

3. Our Products and Services

Sheldon Event Center is the one stop event center that intends to offer our various customers a beautiful experience while also exceeding their expectations with the various services that we intend to offer them at our event center.

Our intention of establishing Sheldon Event Center is to make profit just like any other business and so in addition to our core service, we intend to offer other services as well so as to create multiple sources of income for our business. All our services will be offered within the permissible laws of the service industry as well as the laws of the united states of America.

Therefore some of the services we intend to offer are;

  • An event center for weddings, business meetings, rehearsal dinners, holiday parties, corporate parties, and fundraisers
  • Tables, chairs, China and linens rentals
  • Audio/visual equipment rentals
  • Event hosts and wait staff
  • Consultancy services

4. Our Mission and Vision Statement

  • Our vision as an event center is to exceed the expectations of our clients by giving them a beautiful experience as well as event space for all their types of special events.
  • In order to achieve our vision we have the required coordination and planning expertise for all types of events, with professional and competent staff that would help make the events of our clients a memorable one.

Our Business Structure

Having the right business structure is very important to us as at Sheldon event center and so we have laid the right plans that will ensure that our foundation is not only right but stays true to our core values and vision as a company. This is why we sourced for and have hired competent professionals who are diligent and true to work ethics into the various positions we have in our company.

Our vision as a company is to ensure that all our clients’ expectations are not only met but exceeded as well. This is why all the staff which we have hired are ones that have not only identified with our vision but know what it takes to take our company from where we are at present to where we intend to and should be in future.

Our staff also have the expertise required to work in this industry and bring it to an enviable standard compared to that of our competitors.

Due to the fact that we intend to run several services in addition to our core service, we have ensured that we have the required number of staff to handle the various services which we intend to offer at Sheldon Event Center. Below is the business structure that will be built at Sheldon Event Center;

Chief Executive Officer

Facility Manager

Human Resources and Admin Manager

Marketing Executives

Customer Service Executives

Event Coordinator

Security Guard

5. Job Roles and Responsibilities

  • In charge of drafting strategic policies on behalf of the organization and ensuring that it is implemented
  • Drafts the budget in collaboration with the accountant on behalf of the organization
  • Sources for high deals on behalf of the organization
  • In charge of ensuring that the facility is ready for events whenever the needs arises
  • Inspects the facilities to ensure that everything is up to standard and effects repairs when need be
  • Sources for clients on behalf of the event center
  • Sources for and recruits the right staff either permanent or temporary on behalf of the event center
  • In charge of staff welfare and training as well as other incentives due to staff
  • Ensures that all the administrative functions are conducted smoothly
  • Prepares all the financial statements on behalf of Sheldon Event Center
  • Ensures that balances between banks and the event center are reconciled each month
  • Prepares and submit correct tax reports to tax officials on behalf of the organization
  • Conducts market research on behalf of the organization in order to determine new markets
  • Drafts and reviews marketing strategies to ensure that they are more effective on behalf of the organization
  • Empowered to conduct direct marketing to clients on behalf of the organization
  • Handles all inquiries of clients as well as bookings
  • Creates and maintains an accurate customer database on behalf of Sheldon event Center
  • Ensures that clients complaints are promptly attended to and resolved
  • Ensures that events are coordinated according to the requirements of the clients
  • Ensures that clients expectations are not only met but exceeded positively
  • Coordinates with other staff to ensure that event is a success
  • Ensure that the premises is kept secure especially during events
  • Monitors the security cameras during events to prevent security mishap
  • Provides security tips to all staff so as to enable them carry out their jobs better
  • Ensures that they deliver our supplies and also pick up same as at when due
  • Carry out light maintenance on the vehicle and ensure that it is in good condition
  • Carry out other duties as might be assigned by the administrative manager
  • Ensure that the premises are kept clean before and after an event
  • Ensure that the convenience for staff, clients and their guests is kept clean at all times
  • Ensures that cleaning supplies are adequately stocked and replaced as at when due

6. SWOT Analysis

Like every successful business out there, we intend to ensure that our event center is of the required standard whilst also offering the best services and so to ensure that we attain this, we hired a reputable business consultant here in Urbandale _ Iowa, to help us critically look through our business concept and determine if we had what it takes to become a standard company.

Due to our request, the hired business consultant had to use the SWOT analysis in taking stock of our strengths, weaknesses, opportunities and threats to determine how we were likely to fare in the industry fare in the industry here in Iowa and in the whole of the United States of America as a whole.  Below is the result of the critical analysis conducted on behalf of Sheldon Event Center;

Our strength lies in the fact that we offer diverse services that will meet any requirements by our clients, which allows us stand apart from our competitors. Also, we have professional and competent staffs at hand to ensure that every event no matter the kind is conducted smoothly.

Our halls are not only well designed but also convenient as well as we also have the grounds for customers who want an outdoor ceremony. Finally, the expertise of our Chief Executive Officer, Ms. Lori Sheldon who not only has amassed several years of experience but also has several qualifications, is another of our strength at Sheldon Event Center.

This industry is saturated with these kinds of businesses; however, we intend to stand apart from our competitors by offering unique services that will attract the customers and offering excellent customer care that will retain most of our customers.

  • Opportunities

There are various opportunities that abound for us because the halls can be converted to any kind of event that intends to be hosted by our clients. We also can cater to religious bodies who intend to use our halls for regular meetings.

There are various threats that exist to every business in general, and so the probability of facing threats is not alarming to us. The threats we are likely to face in the course of starting and running the business are the off-peak periods, where there are less likely events to be thrown.

We however have come up with other services that will generate income for us during these periods. Another threat is having a major competitor offering same services in the same location. We have proactive measures in place that will ensure that we remain unique and different in all the services that we would be offering.

7. MARKET ANALYSIS

  • Market Trends

Every month there is an event of some sort that is being thrown, which makes having an event center one of the best businesses for any entrepreneur to go into. It should however be noted that this industry have peak periods such as during the middle and end of the year where more events are thrown than during any other times in the year.

Therefore any entrepreneur going into this business must be conversant with the peak and off peak periods in the industry so as to be able to accordingly make proactive plans that would be strategic for the growth of the business.

What most event centers have started incorporating into their core services is the addition of other services – such as catering, bartending, professional wait staff, event coordinator – that will make it easier for their clients who are planning for an event; this would ensure that clients do not have to bother about contracting others for these services, therefore creating more income for these event centers, whilst also allowing them to gain a huge share of the market.

Event centers that do not offer such services are now few but they however are in contact with professionals that run such services thereby making it easy for clients, who do not wish to have to source for these extra services themselves.

Finally, the advent of technology especially the internet has upped competition amongst event centers and also caused most to review the services offered so as to be amongst the industry leaders.

Every event center now has a website that not only point to all the services they offer but also show the clients attractive pictures of the center so as to attract more clients to patronize their services. Also, social media platforms such as Instagram and Facebook are being used to effectively market to clients.

8. Our Target Market

The target market for this industry is quite huge as there are events that are being thrown every now and then consisting of different types of crowd, which makes for a huge customer base for event centers.

Therefore, our event center cannot be restricted to just hosting weddings, parties, fundraising and business meetings but it can host any event that our client deems worthy to celebrate or carry out. Our strategic location in Iowa has offered us ample opportunity to be able to tap into the target market.

However, we intend to conduct a market research in order to fully understand our target market and know what they expect from us, this will help us properly draft the strategies that would be needed to attract more customers to our business.

From the result of our market research, we have found that we are in business to offer our wide range of services to the following groups of people;

  • Business organizations
  • Government agencies
  • Non-profit organizations
  • Religious bodies
  • Educational institutions
  • Financial institutions
  • Celebrities

Our competitive advantage

Whilst starting Sheldon Event Center, we intend to ensure that our business is not only established to make profit but is also able to compete favorably with our competitors in the industry. Our vision is to ensure that we not only meet but exceed the expectations of all the clients that make use of our event center and our services, and this is one of our competitive advantages against our competitors.

Our event centers have modern and conducive facilities such as 4 room options that have various capacities of 30 to 500 guests, thereby giving our clients varied options in terms of picking something suitable for their event.

Another competitive advantage we have is the fact that we have an individual event coordinator that will help coordinate the events of clients’ throughout the duration of the event, thereby allowing our client have a stress-free event.

Asides, the event coordinator, we also have a professional wait staff that have the experience of handling different kinds of occasions that will crop up at our event center. All our staff project and communicate our brand all the time by giving excellent customer service to our clients regardless of events or packages.

Another competitive advantage we have is our décor service which is also part of the services we offer. We go beyond the average décor and give our clients a wonderful experience that is best experienced.

Finally, we are the best at caring for our employees as we offer the best salaries and welfare packages in the whole of Iowa within our category as a start-up event center in the industry. We also ensure that our employees undergo training that will enable them become better and more productive for our business.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Sheldon Event Center has been established to offer our clients a full range of services for their events with the aim of maximizing profits for our business in the service and hospitality industry in the United States of America. We have different other services that are not only intended to generate income but also to be able to cater to all the needs of our different clients.

Therefore, Sheldon Event Center will generate income by offering the following services;

10. Sales Forecast

This industry is one that will never dip as there are always events that are usually conducted every now and then, thereby resulting in the booking of event centers.

Our location in Urbandale – Iowa has us quite optimistic in that we will not only met our set revenue generating target in the first year but that we will make marginal profit that will allow us grow our business and eventually expand it during the second year.

However, to be able to make a factual sales projection, we have been able to take a critical look at the industry in order to analyze our chances and come up with a sales forecast that we can use to adequately plan and draft strategies for our business.

The sales projection was however gathered based on information and assumptions that were peculiar to event center start-ups here in Urbandale – Iowa. Therefore below are an accurate sales projection for Sheldon Event Center based on the location of our business and several other assumptions;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $500,000
  • Third Fiscal Year-: $900,000

N.B : The above projection was done based on what is obtainable in the industry, and also on several assumptions such as an arrival of a major competitor in same location, as well as a continuous and steady economic growth, within the period of the above projections. Should there be any change in the assumptions either positively or negatively, it is likely to affect the above stated figures, causing an increase or a decrease.

  • Marketing Strategy and Sales Strategy

The event center business just like any business will require marketing in order to not only create awareness for the business but to also ensure that revenue is generated to keep the business going. To draft effective marketing strategies that will bring the best results for Sheldon event Center, we conducted a market survey that allowed us privy to information that will enable us to not only penetrate the market and attract the right customers but also compete favorably with other top event centers here in Urbandale – Iowa.

We have also hired the services of a reputable marketing consultant, who understands the business and industry well to help us achieve our intended marketing goals and objectives. The marketing consultant will look at what strategies will be more effective for us in the short and long run.

Our marketing teams have been empowered to look through the strategies and ensure that they align with the company’s core values and will communicate our brand positively to customers. Our marketing teams have also been empowered to review, tweak and remove strategies that are considered ineffective on behalf of the company.

We know how important the internet especially as regards improving the effectiveness of marketing. We intend to build an interactive website that will show our attractive halls and other services to clients, especially potential ones. Our social media platforms will also be used to target our customers online and generate interest about our event center.

Therefore the following are the strategic measures we will adopt at Sheldon Event Center to market our various services;

  • Visit corporations and government agencies to formally introduce our event center and all the services we offer
  • Throw a unique themed party when we open our business in order to generate interest and create awareness about our vent center
  • Advertise our event center in local newspapers, magazines as well as on radio and television stations
  • Engage in direct marketing
  • Ensure that our business is listed in online and offline directories
  • Use social media platforms such as Instagram, Facebook and Twitter as well as our website to market our event center

11. Publicity and Advertising Strategy

Publicity is a very important process for any business that intends to create awareness in the industry. Even though we offer the best and unrivaled services here at Sheldon Event Center, we intend to continue to publicize this so that our customers – existing and potential as well as our competitors can be aware of what we are offering. In publicizing our event center, we intend to explore all means that will allow us gain the awareness we seek.

Publicity and advertising is a two edge sword because not only does it make a business gets noticed, it also serves as a means of generating revenue for the company. This is why our publicity and advertising strategies will be drafted with a publicity consultant so that we not only advertise and increase our awareness but also effectively communicate our brand.

Therefore, below are the various platforms, we intend to use in publicizing and advertising Sheldon Event Center;

  • Ensuring that we place adverts in local newspapers, magazines as well as on radio and on television stations
  • Writing free columns for the local newspapers that are focused on event centers
  • Allowing one non-profit organization have a free slot every quarter of the year
  • Ensure that we use social media platforms like Instagram, Facebook and Twitter to vigorously promote our business
  • Distribute our handbills and paste our fliers in target and conspicuous areas
  • Install our bill boards on strategic locations all around Urbandale – Iowa

12. Our Pricing Strategy

When it comes to the rates we intend to charge for our services, we have come up with a pricing strategy that will meet with the budget of our clients here in Iowa. There are different packages and categories with varying rates available for all our different clients and we have ensured that each package is not only affordable but will meet and exceed the needs of all our different clients.

In a bid to raise awareness and also attract customers to our business, we intend to offer our customers a discount for the first three months of business. We have ensured that the discounted rates we will offer our clients will in no way allow us run at a loss even though we might be operating on a low profit margin for the duration of the discounted prices.

  • Payment Options

Due to evolving technologies, we at Sheldon Event Center understand that there are varied payment options that our clients would prefer, and we have come up with different payment platforms that will be suitable for our different clients;

Below are the payment options that will be made available to our clients;

  • Payment by check
  • Payment via credit card
  • Payment via online payment portal
  • Payment via Point of Sale (POS) Machine

The above payment options were careful chosen by us and will run without any form of hitches or inconvenience to our clients.

13. Startup Expenditure (Budget)

Starting an event center can be quite demanding especially at the initial stage, where one is expected to spend the bulk of capital on certain on certain aspects in order to ensure that the event center is up to standard. Most of the bulk of the capital usually goes to securing a hall and then equipping the hall to certain standards for clients.

Also, start-up capital is usually used to sustain the business by paying salaries of employees and certain bills until the business is able to generate the revenue that will allow it sustain itself. Therefore the key areas where we intend to spend our start-up capital are;

  • Total business incorporation fees in the United States of America – $750
  • Other legal expenses as well as obtaining of accounting software and licenses – $1,250
  • Cost of hiring a business consultant – $1,500
  • Insurance coverage (property insurance, general liability and workers’ compensation) – $2,000
  • Cost of leasing a facility for a year and carrying out renovations – $70,000
  • Operational cost for the first 3 months (salaries of employees, bill payments) – $100,000
  • Marketing promotion expenses (for grand opening as well as general marketing expenses) – $3,000
  • Other start-up expenses (stationery, furniture, computers, printers, and phones) – $10,000
  • Cost of start-up inventory (cutleries, linens, napkins, china and glassware) – $10,000
  • Cost of purchasing a van – $20,000
  • Cost of launching a website – $500
  • Cost of throwing a grand opening party – $3,000
  • Miscellaneous – $8,000

From the above analysis, we would need the sum of at least $230,000 in order to successfully start and run our event center business in Urbandale – Iowa. The amount above includes leasing of the facility for use as well as paying the salaries of employees for at least 3 months.

Generating Funding / Startup Capital for Sheldon Event Center Business

Sheldon Event Center is a local business owned and financed by Ms. Lori Sheldon. Ms. Sheldon does not intend to seek for external investors in running or financing her business, hence her reason for restricting the sources of income to just 3 sources;

The three areas where the start-up capital will be generated from are;

  • From personal savings and sale of stock
  • Soft loan from family members and friends
  • Loan from commercial bank

N.B: Sheldon Event Center has been able to generate $30,000 from the personal savings of Ms. Sheldon. $15,000 was gotten from family members and friends and the business is at its final stage of obtaining the sum of $185,000 from the bank. As it stands all the necessary documents have been signed and the amount will likely be credited to the business account any moment from now.

14. Sustainability and Expansion Strategy

Every business that is established to make profit intends to use such profit in sustaining itself and possibly expanding based on the vision and objective of the company. Our sustainability and expansion strategy at Sheldon Event Center is drafted in such a way as to ensure that we continue in the business for a long time to come.

Firstly, we intend to ensure that we hire only competent and professional staffs that fully understand our core values as a company as well as the industry. Also, our staffs have the required expertise to ensure that our business is taken to the level it should be.

To keep our employees happy and productive, we intend to ensure that we provide a conducive working environment, have great welfare packages for them and also ensure that they undergo training every now and then that will not only enhance their skills but make them more productive for the company.

We intend to offer various services at our event center so as to be able to build a revenue base that will sustain us and ensure that we do not constantly go to seek for loans to be able to run the business. Our various services will also make us stand out from our competitors whilst ensuring that we have a healthy bottom line.

Finally, we intend to retain a high percentage of our clients by ensuring that we offer them the best customer service by our trained customer executives. Asides offering excellent customer care, we also intend to ensure that clients that refer us get an incentive and that repeat clients get a discount. These are the strategies we intend to apply in sustaining and expanding our event center business.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

More on Real Estate

Event Venue Business Plan Template

Whether you are a seasoned event planner or just starting out, having a comprehensive business plan is essential to your success. Our free event venue business plan template is designed to guide you through the process of creating a detailed and effective plan for your event venue business. It includes all the necessary sections such as executive summary, market analysis, marketing strategy, financial projections, and more. With our free template, you will have a solid foundation to build your business on and increase your chances of success.

event centre business plan

Get the free business plan template here!

Are you thinking about starting an event venue business? One of the most crucial steps to success is creating a comprehensive business plan. A well-written business plan not only helps you to stay focused on your goals but also attracts potential investors and partners.

Our free event venue business plan template that provides a detailed and structured approach to creating your business plan. Our template is designed to help you create a plan that is tailored to your business, outlining everything from market analysis and marketing strategy to financial projections.

With our free event venue business plan template, you will have a solid foundation to build your business on. Our template covers all the essential sections that are necessary for a successful business plan, including:

Event Venue Business Plan Executive Summary:

The executive summary is a brief introduction to your business plan that provides a snapshot of your event venue business. This section should highlight the key points of your business plan, including your business objectives, target market, and financial projections.

Market Analysis: The market analysis section provides an overview of the event venue industry, including the trends, competition, and potential customers. You should identify your target market, analyze your competition, and explain how your business will differentiate itself from others.

Marketing Strategy: In the marketing strategy section, you should describe how you plan to promote your event venue business to potential customers. This section should also include a budget for marketing expenses and a timeline for implementing your marketing plan.

Operations Plan: The operations plan provides an overview of how your event venue business will function on a day-to-day basis. This section should include information about the location, facilities, equipment, and staffing required for your business to operate.

Financial Projections: The financial projections section provides an overview of your business's expected financial performance. You should include your projected revenue and expenses, as well as your expected profits and cash flow.

By using our free event venue business plan template, you will have a clear and structured approach to creating your business plan. Our template is designed to help you develop a plan that is tailored to your specific business needs, allowing you to make informed decisions and stay focused on your goals.

Don't wait any longer, download our free event venue business plan template today and take the first step towards building a successful event venue business!

Event Venue Business Plan Frequently Asked Questions

Why do i need a business plan for my event venue business.

A business plan is essential for any business, including an event venue. It provides a roadmap for your business and helps you stay focused on your goals. It also serves as a tool to attract potential investors and partners.

What should I include in my event venue business plan?

Your event venue business plan should include an executive summary, market analysis, marketing strategy, operations plan, and financial projections. These sections provide a comprehensive overview of your business, including your target market, competition, marketing strategy, operations, and expected financial performance.

How do I determine my target market?

To determine your target market, you should conduct market research to identify your potential customers. Consider factors such as age, income, location, and interests. You should also analyze your competition and identify any gaps in the market that your business can fill.

How do I create a marketing strategy for my event venue business?

To create a marketing strategy for your event venue business, you should identify your target market and develop a plan to reach them. This may include advertising, social media, and networking events. You should also set a budget for marketing expenses and create a timeline for implementing your marketing plan.

How do I create financial projections for my event venue business plan?

To create financial projections for your event venue business plan, you should research your market and competition to determine your expected revenue and expenses. You should also consider factors such as location, staffing, and equipment costs. Your financial projections should include projected revenue, expenses, profits, and cash flow for at least the first three years of your business. You can use a financial projection template to make the process easy!

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

event centre business plan

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

event centre business plan

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

event centre business plan

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Planning Pod Blog

Fresh insights and best practices for event professionals.

Starting and Opening an Event Venue Business - 20 Secrets From Experts

How to Start an Event Venue Business: Two Experts Share 20 Secrets for Opening an Event Space

by Amanda Knaebel | Jan 13, 2021 | Best Practices , Business , Business Management , Catering , Event Vendors and Suppliers , Event Venues , Marketing , Sales , Tech , Tools and Software , Venues

Opening an event venue comes with a long checklist of items that must be in place for a successful launch … and chances are, as a new event space entrepreneur, you’ve probably already read a dozen or so articles that have run you through the basics.

But while these checklist articles can be helpful, they don’t answer the one vital question you should be asking: “What things do seasoned experts know that I don’t about how to successfully launch a venue and be profitable in Year 1?”

Of course hindsight is always 20/20, but when you’re in the midst of starting an event venue and you are new to this, you simply don’t know what you don’t know. 

To help you fill in those gaps and provide you with new insights that aren’t already on your to-do list, we interviewed two of our clients and long-time industry pros to tell us the secrets that helped them along the way and maybe a few things they wish they would’ve known when starting an event space business. 

Join us as Dianne Kohler, CEO of Camrose Regional Exhibition Center, and Michael Hallford, CEO of Hallford & Hallford event and venue management firm, open the vault on their most-valued industry secrets for launching a new venue.

Building out your processes and internal operations ahead of time is critical to generating revenue as you prepare to open your new venue. Planning Pod’s all-in-one platform gives new event facilities 20+ easy-to-use tools to set up systems for managing booking calendars, sales, client communications, contracts, billing, payments and more. Sign up for a free trial today!

event centre business plan

#1 – Researching your target audience, competition and location area is easily the most important step in opening a new venue

Chances are you’ve come across plenty of articles that mention you should evaluate the competitive landscape and identify your ideal client base. But according to Dianne and Michael, this isn’t just another item on a list … in fact, it should take priority over just about everything else, because if you don’t get this right, your new venue won’t be in business long.

“Before you write out your business plan, you need to already know who your target audience is, and that’s who you build your venue for, so this starts with research long before you build or buy a venue,” said Michael. 

Michael also warns about automatically trying to go for the clients with the deepest pockets. 

“Keep in mind that your target audience doesn’t necessarily have to be your wealthy ‘Beverly Hills’ type client because that audience isn’t necessarily your highest profit margin,” he added. “Those luxury clients tend to be really demanding and expect a lot. And if they don’t get it the way they think they should get it, then you’re going to have issues afterward with PR. That’s just not something you want to have to deal with.”

“Your best market is probably going to be whoever is the largest demographic in your area who is willing to pay for your services. But you need to plan for that. You’ve got to know what they want, how they want it, when they want it, and why they want it. Then, be prepared to meet those needs as you put together your business plan and buildout plan.”

Dianne agrees that assessing your target audience’s needs and what venue options are already in the area should be done long before you lay a single brick for your new conference center or event space.

“Knowing your market is the number one thing that’s most critical to succeeding with a new facility,” said Dianne. “Because if you don’t understand what the market expects or wants from you, how are you going to provide it? You do this by doing a market needs assessment on other existing venues and the population and demographics in your surrounding community of who you want to sell to.

She also credits thorough upfront planning as an indicator for an event center that will both launch successfully and survive the long term, a challenge for all new small business owners. 

“If you’re building a new venue, you’re building something based on your demographic’s needs for the next 10 years,” she said. “To do this, you need to reach out to your target market and ask them questions and collect data, because the more data you can get before you build or buy a venue, the better.”

“The type of venue you buy or build depends on their needs and the needs of the community you serve. Yes, maybe nobody in the area has a ballroom that’s 30,000 square feet. But are there events that require a ballroom with 30,000 square feet? These are the things you need to consider.”

“All this market research and data is then going to drive your marketing engine for when you’re getting ready to launch.”

#2 – Devising a business plan makes the process of launching an event space business vastly smoother

Once you’ve narrowed in on your audience, you should focus next on developing your business plan. This document can be quite lengthy and in-depth because it fleshes out every detail regarding your venue business – from facility and organizational structure to finances, budgets and marketing. And just like with your target audience, it should be well-researched and realistic if you want it to be useful.

“A business plan is a must, and your plan must budget for covering your first six months of business expenses with zero or little income, just in case,” said Michael. “You should also plan for overages in construction, like around 30%, as that’s just normal.”

In addition to understanding how you’re going to build a special events venue for your ideal client (and what that’s going to cost), you should narrow in on how you will market them.  

“Along with your business plan you have to have a marketing plan that outlines your marketing, branding, PR goals and expenditures, including the few months prior to opening day,” added Michael. 

#3 – Getting your pricing right will prevent lost business and vanishing margins

Before scheduling your first customer walkthrough or booking your first party, make sure your pricing is dialed in properly. Are you charging too much? Are you charging enough? Dianne says that understanding your target audience’s needs, your competitors’ price points and your cost of operations (overhead, mortgage/rent payments, staffing, food and beverage costs, utilities, cleaning, out-of-pocket rentals, etc.) will help you develop the perfect price point that will make your customers happy and keep your venue in business.

event centre business plan

“An important part of your business plan is setting your pricing and this goes back to knowing your market,” Dianne reminds us. “What are your clients willing to pay for your services and how are you going to provide real value to them?

“Your market survey and research should include your competitors’ pricing to make sure your pricing is in line with what others charge for similar services. If you want to charge a premium, justify why you can charge it. If you charge less or at a discount, why would you do that and why will it serve the business better?”

One tactic that some new business owners of venues take is to start out by setting their prices lower in order to land more event clients out of the gate (but not so low that you are losing money) and then adjusting their rates upward once cash is flowing regularly.

However, these are all questions you need to ask yourself before pricing and pitching your space.

#4 – Planning out your space thoroughly before you build will add value for your customers

Designing a banquet hall may seem straightforward (just provide ample room for social events and corporate events, right?) but Michael warns that not thoroughly thinking through your design pre-construction can leave you wishing you would have made different decisions.

“If you are in pre-build, the most important step is that you really need to plan your space,” said Michael. “You have to have a plan for adequate storage, proper ingress and egress, about what your fire marshal and local building codes are going to require, how much office area you will need, and if you are going to need a full kitchen or prep kitchen.”

You should also consider what are going to be the biggest elements of your design with regard to ergonomics and those areas where clients and guests expect high quality. 

“An example of this is that people really care a lot about venue washrooms and want them to be bigger, clean and nice. So you should invest more there,” suggests Michael. “If you are going to have food and beverage on site, those are probably two of the biggest things that customers will remember after they leave the event, so those should also take priority in your building and preparation.”

Michael stresses that thinking through these things before you engage a construction contractor will save you many headaches during operations and prevent a remodel down the line. From capacity minimums and maximums down to the number of doorways you will need, “It’s really getting to those fine details, before you actually even design a space. You have to plan for how the space is going to be used.”

And while you’re planning, be sure to add in a little extra room for storage. 

“Surprisingly, you actually need a lot of storage,” exclaimed Michael. “Tables, chairs, linens, staging, dance floors, even just your daily products like cleaners and mop buckets, all of that has to go somewhere. And the worst thing to do is to build a venue and not have enough space for your items.”

#5 – Surprise your clients with unique and flexible design elements

When building and designing your space, Dianne recommends giving it a unique element while leaving room for flexibility for all types of events and setups. She mentioned that over the last five years, more and more event planners and their clients have been searching for places that are unique and new.

“One thing with venues that has been trending for the last five years and will continue is the demand for unique spaces,” said Dianne. “Clients don’t want to book events in empty, spare looking ballrooms or meeting rooms. They want a unique space that is maybe shaped differently or has interesting grounds or flexible decor. So you should consider far in advance what could you add into your space to make it unique for your audience. It doesn’t have to be crazy and cost crazy money. Maybe it’s interesting paint choices or programmable uplighting or downlighting.”

With people really looking to bring the wow factor to their event and to post it on social media, they need an event space that is unique enough to stand out amongst the sea of conference centers, but is also flexible enough to be completely reimagined to meet an event planner’s vision.

“You also want to make your space sizable and flexible for different sizes of groups so you can host groups of 25 as easy as you can 500,” said Dianne. Which means you may need to consider dividable spaces that you can partition off for smaller groups or for hosting multiple parties that can overlap.

#6 – Decide early on if you are a venue rental business or event producer (or both)?

If you’re running a wedding venue or party venue, you’re going to have slower off seasons – times when your event space may sit empty. So, you’ll need to account for how you will handle those empty calendar days.

“As a venue manager, you understand that it’s normal that you’re going to have dark periods where nobody’s renting,” said Dianne. “So, you have to make the determination early. Are you going to rent? Are you going to just ride through the dark areas? Or are you going to get into self production as a way to fill the space on typically dark nights and boost overall revenue? It’s part of the planning process to consider this.”

Starting an Event Venue Business - Event Production

Some venue owners do decide to cushion their wedding receptions and private events bookings with their own productions (like music performances, seasonal parties and staged shows) on days that their venue tends to sit unoccupied. It can be a great way to cushion income and even perhaps draw in new business, but will take additional resources, marketing and event planning.

Also, if you offer full catering services, you may want to consider offering off-premise catering to maximize revenue from your full-service kitchen (but remember that this comes with its own costs and challenges like maintaining a full-time kitchen staff, marketing, delivery, etc.).

#7 – If something isn’t right with your buildout, speak up with your contractor now (or risk living with elements that turn off your clients)

“Once you’re in the building phase, be very, very picky with your contractors,” said Michael. “If it’s not done exactly the way you want it done, have them redo it. This has got to be part of your contract with each vendor, whether you’re using a general contractor, or you’re contracting things out yourself.

“So if you’ve got a trim carpenter who’s doing crown molding, and there’s a little gap, well that needs to be filled and resanded and repainted. You don’t pay them their last dollar until every single thing is done to your liking.

Reserving the right to thoroughly inspect the work of your contractors, and even stop them in their process to change or correct something, will ensure that your build is completed exactly how you (and your potential clients) envision it. Remember, even if you aren’t being nitpicky, your guests and customers will be, and shoddy workmanship can lead to clients taking a pass on leasing your space.

#8 – Design your venue to impress your most difficult client

When designing, building and finalizing your event venue, you have to oversee the buildout or remodel with the eye of your most difficult customer in mind, says Michael. 

“You’ve got to think about what your most discriminating client is going to look for when they walk through your doors, and you must have that covered,” says Michael. “Because you’re going to have event planners and very discriminating clients who are very picky — whether it’s about the decor, floral arrangements, or food options — and they’re going to nitpick it all.”

Without research, it can be difficult to know exactly what elements are turning potential clients away, and that’s because, as Micheal says, “if they walk through and see something that’s not right for them, they’re not going to say anything to you. They’re just going to take you off their list and move on.”

To avoid this, you may want to have your architect or venue designer create a few different mockups and show them to your target audience members as well as local event planners to get their opinions and feedback.

#9 – Full kitchen or prep kitchen? Decide which is going to work best for your space, your audience and your bottom line

Most venues either opt for a full-service kitchen that they either staff themselves or reserve for their preferred caterer, or they go with the less expensive option of a prep kitchen that outside caterers can use to stage pre-cooked cuisine. Our experts have some slightly different preferences and insights on both of these options, both equally illuminating.

“In our venue, we currently have a prep kitchen,” said Michael “We’ve got the refrigerator, ice maker, two hot boxes, plenty of counter space, sink space, the whole nine yards. All a caterer has to do is come in, bring in a few specialty pieces that they need and they are set.”

“A full service kitchen ideally would be my preference because you get the freshest food,” Michael adds. “If you’re building a facility from scratch, I would recommend planning an actual full kitchen, but it takes a little more prep work in advance because you have to know what kind of grease hold you need to have, what kind and size of venting you need to have in place and things like that. But that sets you up so you can either offer the kitchen space to an outside vendor as a prep kitchen or to an in-house vendor as a full kitchen.”

event centre business plan

Dianne counters, “If all you’re doing is banquets and you have a large banquet hall, invest in the full kitchen. But I’m not a fan of full kitchens unless you know you’re going to book out 300 catered events a year in your event center. Remember that kitchens are costly, and your gross margin on a kitchen and food is almost always going to be razor thin. Ask yourself ‘If you build it, do you have all the business to support it?’”

“For example, we closed our staffed commercial kitchen in 2019 because we had been losing money,” said Dianne. “It has now been turned into a prep kitchen. And honestly, unless you have a hotel or conference center with restaurants and room service and you can make money outside of the event space with those other options, a full kitchen requires lots of staffing and the food costs are only going up, which cuts your margins even more.”

Dianne also offers that there are many great caterers in practically every market that your clients can choose from, so if you take the prep kitchen route it can lower your costs on your kitchen build (one time) and staffing (ongoing) and also provides more flexibility for your clients and event planners.

“By having a prep kitchen that we let any client bring their caterer into, it opened up a whole new revenue stream for our private events [as opposed to requiring clients to use our food and beverage services],” added Dianne. “And anyways caterers are going to have better pricing than you, the venue, because it’s all they do and they usually have less overhead and lower staffing costs.”

#10 – You can still make money outsourcing to caterers, too. 

“Our relationship with our in-house caterer and our preferred beverage vendor is that they give us a specific percentage back on the back end of their food and beverage sales,” said Michael. “In exchange for that, they are our in-house provider.”

This partnership means that Michael consistently recommends and sells his catering partner to her clients, only relenting when clients are persistent on bringing in their own food vendors to fit their vision.

Micheal has also established a similar partnership with his beverage vendor, which he doesn’t budge on because this in-house vendor also carries the proper alcohol licensing that covers Michael and his facility from a liability and regulatory standpoint, giving him peace of mind. 

Dianne does have a different viewpoint and finds value in her choice to leave catering options completely open to her potential clients. 

“I’m not a big person for official suppliers, especially caterers,” said Dianne. “I kind of buck the trend on that one, because I want the client to come in and bring in who they trust and who they work with as opposed to me telling them that they have to work with an in-house caterer. You lose the bigger piece of the business – the space rental – over providing food, which is usually making little to no margin.”

Reviewing your target audience can help you decide whether partnerships will be right for your client base. If your ideal customer isn’t an expert at planning their own corporate or social events, they may appreciate the simplicity of choosing from a preferred vendor list. However, if you frequently cater to professional event planners and event production firms, it may be a smarter choice to allow your customers to bring in their own vendors.

#11 – Establish vendor relationships early on

If you’re building an in-house team of preferred vendors, then building relationships with quality vendors can be extremely helpful to a venue startup when launching a wedding venue or conference space. 

“Before you’re even in the facility, it’s all about your networking, starting with who your preferred vendors are and what kind of relationships are you going to set up with them,” said Michael. “Do you want to do a cross referral back and forth with commissions you send each other’s way? That’s not a bad thing at all, but you do need to establish good business boundaries and respect for each other. And you really need to have vendors who are going to go above and beyond for you whenever you need it.”

When searching for and selecting the vendors you want to work with, Michael suggests trying to find a vendor for each category that you don’t already serve in house (catering, beverage, floral, DJs, AV, etc.) then narrowing it down to who has the best reputation. Try to create and build on those relationships well before opening so you already have a team of vendors who understand your business and your facility, and who you can refer clients to.

Even if you decide not to have preferred or in-house vendors, simply compiling a list of reliable local vendors for your clients (so they can choose their own) is a great value-add … and it also helps ensure that the vendors coming through your doors are responsible and committed to delivering on behalf of your clients.

Making vendor connections can happen anywhere, but our experts recommend that venue owners start with attending local networking events for event planning professionals as well as asking around about vendors that stand out in your local hospitality industry.

“Visit the bridal shows, look for vendors who have the best setup and talk with event planners there because they’re going to give you the 411 about who you need to know vendor-wise,” said Michael. “Then, take them to lunch, take them to dinner, send them a gift, show them the progress on your space. They will love it because they’re excited about creating that relationship and that new potential business.”

#12 – Hire flexible, multi-skilled staff who can do everything

In addition to acquiring a list of quality vendors you can lean on, you should also build a team of multi-talented employees who can serve in multiple functions in your event business. 

“Our full time staff members don’t have job titles,” said Dianne. “Because today you may be doing marketing, tomorrow you’re creating an event, the next day you might be answering the phone, the day after that you’re working as a bartender … because all our staff are certified to serve alcohol.”

Dianne suggests that, instead of filling each slot with a specialized person, you should create a “lean-and-mean” team of generalists who are interested in learning the industry and enjoy the flexibility and freshness of an ever-evolving position.

“Even though my staff could probably go out and get any variety of jobs, they love working here because they’re not doing the same thing over and over again and we pay them good money,” said Dianne. “This way it keeps them learning and engaged and there’s always a challenge for them.”

She also warns against overextending yourself and your staff by trying to run full-time, night-and-day event operations with a part-time staff. Instead, try to build a solid crew of reliable full-time employees and supplement where needed. See where and how you can stretch your resources without creating staff burnout.

#13 – Start your marketing efforts long before opening your event space (at least six months out)

When you open the doors to your new event space, you already want to have your event and meeting rooms pre-booked with as many weddings, birthday parties, corporate events, conferences and festivals as possible. The way to do this is by marketing and building an audience before cutting the ribbon on opening day.

Michael says that venue owners who haven’t created a venue website and built a following online via social media platforms (especially Facebook, Instagram and Pinterest) prior to opening have a harder time filling their calendar and tend to have a slower start. 

“You’re going to be paying rent or a mortgage, all these utilities, employee expenses, and if you don’t have a following yet, you won’t be able to start covering all these expenses out of the gate,” said Michael.

“Six months out from opening day, you need to begin your social marketing,” added Michael. “You want to show your progress, announce new relationships with vendors and get them to reciprocate via social media.

“You will need a website built with search engine optimization and with pictures, and if you don’t have pictures yet you can at least have architect renderings and staff pictures.”

Of course, all of these tactics should line up with your overall marketing strategy outlined in your business plan.

#14 – Hire a sales manager six months prior to opening

When you launch your marketing campaigns, you’ll need to have a sales manager in place who can speak with potential clients as well as start an outbound sales effort.

“If you’re not planning six months in advance with hiring a sales manager, then expect your first 90 days in business to be really hard because you’re not going to have those immediate bookings that can begin to pay your bills after your opening,” said Michael.

Sales Manager for Opening an Event Venue

Some venue owners may assume responsibility for generating sales themselves to stay lean, but Michael suggests that hiring someone to cover this task while you focus your energy on getting your startup venue in shape is a wise investment.

“Unless you can generate sales yourself while you oversee all the details of your construction and all of the other obstacles you will face … and there will be a many … your best bet is to hire a sales manager to focus on getting clients in the door when you open,” said Michael. 

Michael suggests leaning on existing networks and checking out local Facebook groups to find talented salespeople who aren’t already attached to a property and may be interested in your vision. Just don’t poach staff from other venues, which will create a bad first impression and negative word of mouth in the industry, something you don’t need before you launch.

FYI … Here’s a great resource with expert insights for growing event sales for venues .

#15 – Don’t skimp on venue management software and tools … and have them in place when you hire your sales manager

Once you have your marketing and sales team in place, ideally, you’ll start to receive bookings. This means that you should also have your software and systems in place. Trying to piece it together as you go can create a chaotic flow and disjointed processes for you, your staff and your clients and can cause some costly mistakes early on. 

Michael suggests getting a Planning Pod account set up as soon as possible so that you can begin to manage your bookings, business, sales and marketing efforts. Planning Pod also allows you to build reusable templates for contracts, proposals, invoices, BEOs and floor plans so that you can create these ahead of time before you launch.

Micheal also recommends setting up a voice-over-IP phone answering service so your personal cell phone doesn’t become the business phone … which you will regret as your business grows. He also stresses that you should get your important legal documents in order before you start booking events and have an attorney draft your contract so that it’s ironclad with regard to cancellation, refund and damages policies (a painful lesson learned by many special events venues during the coronavirus pandemic).

#16 – Don’t forget to institute safety measures and policies … and don’t try to save by not insuring yourself

“Safety is a huge priority when considering operations,” said Dianne. “Whether it’s food safety, setting up furniture or stages, guest safety, fire safety or capacity requirements. If you’re not an expert on facility safety, hire a consultant, because if you don’t get this right it will bite you in the bum faster than anything else.”

Dianne also mentioned that human resources and insurance policies should be things that you put in place very early on (general business, property and liability policies are a must).

#17 – Have all your furnishings, equipment and supplies on-hand and available three months before opening day

As part of your timeline for opening an event venue, you’ll need to determine when you should order all your supplies and furnishings so that it’s on premise in plenty of time for your opening.

“Three months before you open is when you want to make sure that you have all of your furnishings on hand and in the facility,” said Michael. “This includes all of your tables and chairs, tableware, plateware, silverware, chargers and linens.”

Some pieces can be outsourced, and Michael actually recommends looking into using a linen service at first, which can save you money as you start a venue business. However, he emphasizes that, “tables and chairs should be bought upfront because within just four to six months you will have paid in rental costs what it would have cost you to purchase initially. Just think of this as an investment of getting started.”

And if you aren’t sure which style chair to go with, Michael has an affinity for Chivari chairs, simply because they are very classic. He warns against wooden chairs, which typically need to be replaced in less than a year’s time due to wear-and-tear.

“You can opt for the resin-over-steel-frame version, but I would recommend the clear polycarbonate resin because they have a much longer life and they’re not going to change color,” said Michael. “It’s a much better investment long term. Also make sure the tables and chairs you buy can stand up to tough cleaning products, because you are going to be cleaning these quite often.”

If you plan on having a busy rental business side of your venue, you may also want to purchase items like dance floors, stages, podiums and decor, as you will end up saving money much like you would by purchasing chairs and tables upfront.

Whatever style you choose, just make sure to order them in time. Some items may take longer to fulfill than expected, and things can get backstocked, lost in transit or arrive damaged. When your items do come in, you should inspect each piece and log them into your inventory system, especially if you’re planning on leasing items.

#18 – Practice makes perfect and mock-ups can help sell new clients

Dianne believes that new and seasoned venue owners alike should take advantage of dry runs. Running through a dummy event can help you and your team iron out kinks in your processes and also makes clients feel more confident knowing that you have rehearsed things.

Setting up your room in various styles also helps potential clients visualize your space and gives them an idea of how flexible you can be in realizing their vision.

“I would go in and set up rooms and spaces with tables, chairs, decor and drapes, all in various styles – classrooms, banquets, whatever,” said Dianne. “Then, I’d create floor plans based on these setups and take pictures so you can show your customers and put them on your web site. That way, they can realistically see what things will look like.”

That last idea is a great tip, because these dry-runs and mock-ups give you photos and images that can be shared on your social media profiles and posted on your website until you have photos of actual events.

#19 – Make the most of your grand opening 

Your grand opening needs to be so much more than sending out some email invites and putting out a few appetizers and beverages for whoever stops by. It’s really about making valuable and necessary connections in your industry and community while showing off everything you have to offer. You are an event venue, after all, so your grand opening should be extremely well planned, immaculately executed and heavily attended.

“Always, always do an open house,” said Dianne. “Invite industry people in to snoop around, because they love it. If you’ve got food and beverage in house, this is when you’re highlighting the new menu and getting people to savor it.”

Starting and Opening an Event Venue Business - 20 Secrets From Experts

She also said to make sure to chat up all the local event planners, meeting planners and people who produce big events. She encourages venue owners and sales managers to join local associations way ahead of time, even if you have to sign up as a supplier (which is usually more expensive), just to get your name out there and to get these key contacts to attend your event.

“Long before your grand opening gala, you need to get involved with your local Chamber of Commerce, a local Rotary Club, local chapters of industry associations like ILEA [ International Live Events Association ], NACE [ National Association for Catering and Events ] and MPI [ Meeting Professionals International ] and local wedding association chapters like ABC [ Association of Bridal Consultants ],” agreed Michael. “And don’t just sign up, but be actively involved with them and make those relationships. That way, when it comes time to announce your open house, they are all on your invite list and eager to attend.”

Michael also recommends sending out a press release about 30 days prior to your grand opening gala, and he swears by using an experienced PR firm that will have the experience and media connections to help capture the attention of local reporters. 

Dianne’s insider secret is to “invite politicians, like your mayor or city council members to your grand opening, because they will let every media outlet in the area know that they will be attending. It’s a good news story for them, and you’d be amazed at how many other people will attend if they know a politician is showing up.”

#20 – Become a integral part of your community and it will pay huge dividends

“Your mindset prior to and long after your launch should be how you can serve and immerse yourself in your community,” said Dianne. “The more you put into the community, the more you will get back in goodwill, word of mouth and bookings.”

Dianne recommends building business by becoming a community staple, and to do that, you may want to consider offering some spiffs and freebies early on.

“Think about how you can participate in your community, in organizations and on boards, and how you can promote other businesses in your community, because they will reciprocate if you become their trusted partner and promoter,” said Dianne. “If you get involved in the community and be a good community member, I practically guarantee you’ll have success.”

Some tactics she has used before include using dark nights or unbooked days to let speakers host engagements for free or offering her facilities or meeting rooms as a monthly meeting space for local nonprofit groups.

“When you first start out, you simply want boots through the door to check out your new space and kick the tires,” said Dianne. “The more people see it, the more they get familiar with it.

Donating unused, un-rented space to help the pillars of your community doesn’t cost much and can lead to much bigger returns.

“These groups may only have 20 or so people at their meetings, but they all have social networks, and because you are doing them a favor, they will spread the word into the community about you. You’d be amazed how many community group organizations that we’ve helped out have promoted us on social media, and that became another big marketing channel in driving clients through our doors.”

Starting an event space? Don’t forget to talk to seasoned pros like Dianne and Michael

Launching any new business comes with its fair share of learning curves. However, relying on the advice and experience of industry experts can go a long way in helping you gain insights from their successes and prevent making the same mistakes that they did. Experts like Dianne and Michael come with decades of experience of hosting all types of events (and the hard-earned lessons that come with it).

At Planning Pod, as a venue management software solution used by hundreds of venues, we come across our fair share of experienced venue owners, from L.A. to New York and everywhere in between, who wish they knew what they know now before they opened an event space.

As such, we encourage you to reach out to other venue owners and pick their brains about what you should (and shouldn’t) be doing as you move forward with your event space startup. This might require you to join a professional organization like ILEA or MPI, to reach out to hospitality business owners outside of your area or to even hire a venue consultant to help you through the process.

In the end, all this preparation is worth it because it starts you down the right path to success. Having the right tools and processes in place is part of this preparation, and that’s where Planning Pod comes in. Our all-in-one venue management software provides everything you need to manage your bookings, sales, billings, communications and more. Sign up for a free trial.

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Denise Laidley

This is an excellent guide!

Marja

Very thorough and practical advice. One of the best resources I have come across so far – thank you!

Sarah

This was amazing content. Easy to understand. I learned a lot of new things I never thought to consider. Thank you!

Carol Musoke

Excellent!!! A very easy guide – all things I feel are doable! Thank you!

Robin Blanchard

Awesome step by step content! I loved the part where you mentioned to design your venue to impress your most difficult client! Very informational article – Thanks!

Eric Reaves

WOW!!! Just WOW!!! Can’t even imagine what this info would’ve cost! I’m 10x more excited to break into the event venue bus in. Now. THANK U THANK U THANK U!!!

Murjana

Wow! Great. The content is very very informative. Thank you.

Fola

Very detailed explanation, I gained so much insight into this new project and I am really excited about it

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Home > Business > Business Startup

How to Start an Event Venue Business: A Comprehensive Guide

Rachel Christian

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From weddings and corporate events to reunions and birthday parties, event spaces are always in demand. 

But opening your own event venue is hard work. You’ll need to secure a location, obtain permits and licenses, buy equipment, hire staff and market your space - all before opening day. 

With so many factors to consider, it can be overwhelming to know where to start. 

Don't worry, though - we’re here to guide you through the process step by step.

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How to start an event venue

1. do your research.

Before you start scouting properties or buying equipment, sit down and do some research. 

Start by focusing on the type of event venue you want to create. Are you interested in weddings, corporate events, or something else? 

By specializing in a specific niche, you can tailor your business to meet the needs of your target audience.

For example, if you want to cater to corporate events, you may want to focus on offering services like audiovisual equipment and conference rooms.

Once you have a general idea of what you want to offer, research the market to see what’s already out there. 

Look at other event venues in your area and find out what they offer, how they market themselves, and what their prices look like. This will help you figure out what your event venue can provide that’s unique and competitive.

It can also be helpful to list out all the pros and cons of starting an event venue business. Consider factors such as the time, money, and resources it will take to get your space up and running.

2. Create a business plan

It's important to have a solid business plan in place before you start sinking money into your venue.

A business plan outlines your goals, target market, products, pricing, marketing strategy, and financial projections. You’ll need one if you plan to apply for any business loans . 

Here are the basic parts of a business plan.

  • Executive summary: Provides a brief overview of the venue, including its name, location, and unique selling proposition.
  • Market analysis: Look at your competitors' prices and target audience to identify gaps in the local market your event venue could fill. 
  • Product and services: Will you offer catering? What other add-on services do you plan to offer?
  • Marketing and sales plan: This section details how you plan to advertise your venue, grow your sales, and reach customers. 
  • Financial plan and projections: Determine the startup costs, including equipment, leasing or buying the property, renovations, and any employee wages. You'll also need to consider ongoing expenses like insurance and maintenance. Then map out your projected sales for the next one to five years. This will help you determine how much funding you'll need to start your business and how long it will take to break even.

3. Find the perfect location

Location is everything when it comes to event venues. You want a spot that’s accessible with the right vibe for your niche. Look for areas with easy access to transportation, parking and nearby hotels.

You’ll also want to make sure the space is zoned for the type of events you want to host.

When it comes to the venue itself, you'll need to consider the size of the space, the layout and any necessary amenities. For example, if you're targeting weddings, you'll need space for a dance floor, a bridal suite, and a ceremony area.

Look for spaces with high ceilings, plenty of natural light and an easily customizable open floor plan.

Maybe you already own a location and are interested in turning it into an event venue. You’ll still need to assess the property and determine if it’s missing certain amenities or if it needs any renovations. 

4. Obtain the necessary permits and licenses

Before you can open your doors, you'll need to get the proper permits and licenses. 

Requirements will vary depending on your state and the type of events you plan to host, but in general, you'll need to get a business license and liability insurance. Additional permits and licenses may also be required if you plan to serve alcohol and food or play music at night. 

You may also need to hire contractors and inspectors to ensure that your space is up to code and ready to pass any safety and fire inspections. 

Check with your local government to find out what’s required in your area.

5. Take care of business

Certain elements of starting a business remain the same, whether you’re starting a bakery or opening an event venue. 

Here are the legal and financial steps to take before you can open. 

Pick a business structure

There are four major legal business entities you can register as: a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation. 

An LLC is usually the best legal structure for a new event venue business because it offers liability protection for its owners. Sole proprietors and partnerships don't, which means If someone is injured on your property or if you're sued for another reason, you could be held personally responsible for any damages. 

Of course, it's important to consult with a legal and tax professional to determine the best legal structure for your business. 

Figure out your taxes

As a business owner, you’ll need to pay a host of new taxes, including federal taxes, sales taxes and payroll taxes .

Consulting with an accountant is a smart move. A tax professional can advise you on how to structure your business to minimize your tax bill and help you file your tax returns.

You’ll also need an employer identification number (EIN) , a unique identifier assigned by the Internal Revenue Service.

You can apply on the IRS website for free, and the EIN is usually issued immediately.

Best small business tax software

Taxes can be complicated. Here’s everything you need to know about how to file small business taxes .

Open a business bank account

You may be required by law to open a separate business bank account for tax purposes, depending on which state you live in. Either way, it’s a good idea to have dedicated accounts in your business’ name. Many banks and credit unions offer business checking and savings accounts .

You may want to consider opening a small business credit card , too. It can help you rack up points and cash back on business expenses, while keeping your personal and business finances separate.

Top banks for small businesses

Pro tip: Need to pay for start-up costs? Here are the best high-limit business credit cards .

6. Figure out your pricing

Pricing your venue may seem tricky, especially when you're just starting out. 

Researching your competitors’ rates is the best place to start. As a new business, you’ll want to offer a lower price initially to help get clients in the door. 

Something else to consider: Different types of events come with different budgets. You can usually charge more for a wedding than a corporate meeting, for example. Consider the type of events you plan to host and adjust your pricing accordingly.

Offering different packages or tiers can also help you appeal to a wider range of clients. You could offer a basic four-hour package that only includes the space rental for $800 and a premium six-hour wedding package that includes catering and linens for $5,000.

7. Secure funding

Starting an event venue business involves significant upfront costs. Unless you’re sitting on gobs of cash, you’ll likely need to obtain some kind of funding. 

Here are a few of your options. Keep in mind that a lending marketplace, like Nav , can offer access to more than one product.

Business line of credit

A business line of credit works similarly to a credit card, where the borrower is approved for a maximum amount of credit that they can draw upon as needed.

Interest rates for business lines of credit are usually higher than those for commercial loans, but they can be a good option for businesses that need quick access to cash.

Compare the best business lines of credit

Data as of 3/21/23. Offers and availability may vary by location and are subject to change.

Small business microloans

The Small Business Administration (SBA) offers microloans worth up to $50,000 to help small businesses start and expand. Big caveat: These loans cannot be used to purchase real estate.

Traditional commercial loans

To qualify for traditional commercial loans , which are available at banks and credit unions, you'll need to have a solid business plan and a good credit score. You’ll also need collateral, such as a home or car, and time in business or revenue thresholds for some loans. 

Be prepared to provide financial statements, tax returns, and other documents to support your loan application.

Pro tip: About 75% of small businesses get turned down for loans by big banks. Here’s a list of the best alternative business loans from online lenders.

8. Hire a sales manager - and the rest of your staff

As the owner, you’ll be busy managing the overall operations of your business. You’ll need someone to focus on attracting clients so your new event venue can turn a profit.

A good sales manager can help increase revenue by booking events, building relationships with clients and generating leads.

A sales manager should arguably be the first employee you hire. After all, you don’t need wait staff if your venue can’t land contracts.

Eventually, you’ll need to hire other staff, including:

  • A venue coordinator
  • Kitchen staff
  • Set-up and clean-up crew

Hiring your own employees can be expensive and time-consuming. An employment agency or partnering with a caterer might be an alternative when you’re starting out. They can provide you with pre-screened and qualified candidates — without the administrative hassle of hiring your own full-time staff.

Creating a clear written communication plan for your staff is also key.

Jackie Espinosa is a small business owner in Kissimmee, Florida, who opened her venue, Chandeliers Ballroom and Event Center , several years ago. Her space fits up to 80 people and hosts everything from intimate weddings to bar mitzvahs and baby showers.

“Getting a reliable and happy team behind you will make it so much easier to create fun memories for families,” Espinosa said.

She added: “Checklists are a must. Detail is everything and will keep people coming back.”

9. Start buying stuff

An event venue is more than a big, open space. To host great parties, you’ll need lots of equipment and supplies, including tables, chairs, plates, silverware, audiovisual equipment, table linens, and glasses. 

“We knew our capacity was 80 people, so we purchased 100 of everything,” Espinosa said. “Just in case something breaks.”  

Buying all these items upfront can set you back thousands of dollars.

To keep costs low, consider renting or leasing some of your supplies from an outside vendor until you can afford to buy it outright. 

You can also look for second-hand tables, chairs and lighting equipment from other event venues, liquidation sales, or online marketplaces like Facebook Marketplace and Craigslist. 

However, don’t scrimp on quality just to save a few bucks. 

“My advice to new venue owners is to purchase high quality tables and chairs,” Espinosa said. “It’s a great investment because they get plenty of wear and tear. Also, good linens will save you time and energy.”   

Don’t forget about the decor either. You’ll need to create a stellar ambience, and that might require a sizable investment. 

“Decorating the venue was a large expense,” Espinosa said. “We spent a lot of money on collections of centerpieces and decided to bring on two decorators.”

10. Market your event venue

Once your event venue is up and running, it’s time to get the word out.

Here are a few ways to market your business without breaking the bank.

  • Leverage social media: Use platforms like Instagram, TikTok, and Facebook to showcase your space, share photos of past events and connect with potential clients. You can also run targeted ads on these platforms to reach a larger audience.
  • Feedback and referrals: Encourage satisfied clients to leave reviews on sites like Yelp or Google, and offer referral discounts to help pull in new clients.
  • Attend networking events: Local networking events and trade shows are a great way to meet other business owners. Bring business cards and be prepared to talk about what sets your venue apart from others in the area.
  • List your business on directories: Websites like WeddingWire and The Knot offer a database couples can use to search for wedding venues in their area. Make sure yours is listed and keep your profile up-to-date.
  • Partner with local vendors: Building relationships with local vendors like caterers, florists, and photographers can be a win-win for both parties. Offer to feature their services on your website or social media and, in exchange, ask them to promote your venue to their clients.
  • Make a website: A website is a must-have for any business. Make sure yours includes high-quality photos of your space, contact information, and pricing details.

Compare the top website builders for small businesses

How much does it cost to start an event venue business.

The cost of opening an event venue varies widely, but expect to spend anywhere from $50,000 to $1 million. 

Why such a huge range?

Your overall costs largely depend on the location you choose. If you already own the space, your startup costs will be significantly lower than someone who plans to purchase a historical concert hall near downtown Boston. 

You’ll also need to factor in the cost of renovations and all the equipment you’ll need to buy. The cost will vary depending on the size of your venue. For example, a small event venue may require around 100 chairs and tables, which may cost around $5,000, while a larger venue may require 1,000 chairs and tables, which could run upwards of $50,000.

At the end of the day, opening an event venue is a costly endeavor. But it can be extremely rewarding, too. 

“We get to help capture and create a moment in time for people,”  Espinosa said.  “It’s a fun and memorable experience.”

With the right funding sources and business plan in place, you can transform your hard work into steady profits. 

Rachel Christian is a Certified Educator in Personal Finance and a senior writer at The Penny Hoarder. She focuses on small businesses, retirement, investing and taxes.

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Event Planning Business Plan

Start your own event planning business plan

Corporate Retreat Professionals

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Companies need to make sure their employees have the best training and tools available.  They use the retreats to help colleagues get together and work well together which helps avoid turnover. Happy coworkers mean happy customers

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers.  CRP will offer two types of services, retreat training services as well as product launch event planning.  The retreat training services will be either leadership development training or teaming skills training.  For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners.

The corporate market for event planning is steady and profitable.  For some large companies, economic downturns mean cuts in training. This is, however, only the case for short sighted companies.  The benchmark companies may trim down the workforce during a downturn, but they do not cut funds for training.  They recognize that investing in human resources is always a good investment.  CRP intends to profit nicely from this.  Additionally, even in economic downturns, companies still have product launches and will still need someone to organize these events.  In short, the need for corporate event planning/hosting services rarely diminishes, it is a steadily increasing demand that CRP will capitalize on.

Competition

In the past, the buying patterns for the larger corporations was in the past to have an in-house solution. This pattern is is disappearing in favor of outsourcing as there is the constant drive for gains in efficiency, something outsourcing can offer.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Expectations

Financial highlights by year, financing needed.

We will be getting $50,000 from the owner and founder of the company. 

Problem & Solution

Problem worth solving, our solution.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Target Market

Market size & segments.

CRP will serve the corporate customer in the event planning market.  CRP will be specializing in two important niches.  The first is leadership development and teaming skills development.  With the recent trend in corporate downsizing, corporations are ditching their in-house solutions in favor of outsourcing.  Even though we are in the midst of an economic downturn, investments in human capital are generally not reduced.  Corporations still have the need for leadership development and teaming skills development.  These are investments that cost a bit up front but pay nice returns in the long run.  These are the services that CRP will specialize in.

Additionally, CRP will offer event planning for product launches.  Product launches are an integral stage in the release of a new product, communicating to the public about the new "thing" the company has just released.  Our customers will be companies seeking to raise awareness about their new product release.  CRP will provide a complete service of planning and hosting these product release events.

4.1 Market Segmentation

CRP is providing services to corporate customers only.  We will not be going after the "social market" which is an alternative market within the event planning niche. 

The corporate customer is a company that contracts with CRP to plan and typically host an event for the company.  Corporations will be turning to CRP to plan the events because:

  • It is cost effective for a third party to plan the event.  This is the case because the third party only does event planning so they can plan and host the event more efficiently.
  • The company does not have additional people that can be taken away from their daily tasks to invest time in this infrequent event.

Our event planning services for corporate retreats will typically be utilized by larger corporations.  A larger company can be generally defined as one with more than 40 employees.  Smaller companies sometimes will utilize this service of ours, however, it is the larger corporations that typically have the budget for this activity.

For our product launch event planning, we will be servicing companies of all different sizes.  Typically the companies that use this service will be product based companies, but we will also offer this service to service-based companies who desire to announce a new service that they are offering.

CRP is targeting large companies for our corporate retreat event planning.  The large corporations typically have the budget and the foresight to recognize the value in corporate retreats.  In addition, it is the larger corporations that typically use the corporate retreat as a training session for their employees.  The training is typically in leadership development or teaming skills.  While they do have these retreats at different intervals through the year,  it is more cost effective for them to hire a service such as CRP to plan the events when needed instead of paying the carrying costs of having a full-time, trained employee ready to do the planning when it is needed.

CRP’s product release planning services will be targeted at all different size companies.  Companies of all sizes have product release and it is unusual for them to have product release many times a year requiring someone to be a full-time planner on staff.  Therefore, it makes sense for them to hire an outside service to plan the event using their expertise in event planning to drive down the costs of production and hosting.

Current Alternatives

Currently there are three other companies that offer event planning specifically to corporations. They however, tend to do events that are more general in scope such as parties to reward customers or employees, or events to change the company image. There is no company that specializes in event planning of corporate training and product release events. There are companies that offer corporate training, but these companies provide the actual training and do not do any of the actual event planning/ logistics of the entire event.

There are companies that provide product-release services, but they do not specialize in it. Because event planning is a tight market, CRP will benefit from their specialization in this area.

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CRP’s second competitive edge is based on the use of strategic relationships. CRP clearly realizes that they cannot be good at everything. CRP believes it is better to concentrate on a few things, excel in those areas, and form strategic partnerships with companies that excel in the service areas that CRP doesn’t. Applying this philosophy, CRP has decided in addition to planning corporate retreat training sessions, they want to offer the service of hosting/leading these events as well. The service of hosting/leading however, is quite different than planning and CRP believes that it would be more cost effective to form a strategic relationship with an expert in this field instead of trying to become proficient themselves. CRP then is able to offer a top-notch service offering of hosting/leading the training seminars but does not have to invest heavily in developing the program.

The use of strategic relationships is unusual in the event planning space. Most event planners are generalists and try to do a little of everything. CRP is following the model of benchmark companies in other industries that have recognized the value of specialization and the use of strategic relationships.

Keys to Success

Our keys to Success are: 

  • Create a service-based company whose #1 value is exceeding customer’s expectations.
  • Utilize of CRP’s services in 10 of the 100 top performing companies as listed by the Seattle Business Journal.
  • Increase our number of served clients by 20% per year through superior service.
  • Develop a sustainable, profitable start-up business.

Marketing & Sales

Marketing plan.

CRP will, for the most part, be using the sale strategy of personal selling. With his five years of consulting for larger corporations, Jeff has formed relationships throughout the business community. Jeff will initially leverage these relationships to form some initial clients. Once things get rolling and CRP has developed some satisfied clients, Jeff will be developing relationships with his network of friends developed through the Chambers of Commerce and trade shows.

Jeff’s spiel to prospective customers will be based on the high level of service offered and cost advantages by going with CRP. The cost savings can be quantified and shown to the customer while the higher level of service can be guaranteed as well as communicated through testimonials from satisfied clients.

Additionally, the website will be used not only to communicate information to prospective customers but also a method of communication where CRP can provide more specialized information such as cost estimates as well as answering questions through the site.

CRP will offer event planning for the corporate market.  CRP will concentrate on two types of event planning:

  • Corporate retreats – These events are typically used for two different reasons.  They are either a leadership training or teaming skills training where employees of the corporations are sent away to develop these skills.  In addition to the planning of the events, CRP will be able to host the event as well.  While CRP’s core competencies are not in hosting, CRP will align itself with a well-respected host of leadership development/teaming skills programs and have them assist CRP in the hosting aspect.  Using a strategic partner, in this case, allows CRP to stick with a narrow focus but still offer the service to our customers.
  • Product launches – These are events where the corporation is releasing a product and they have an event that is open to people outside of the corporation.  The purpose of the product launch event is to create visibility for the new release. 

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are: 

  • # of monthly customers, we would like to slowly increase our monthly customers 
  • #of return customers 
  • # of reviews and recommendations 
  • food and drink inventory turnover
  • each even cost of goods 
  • cost of training our staff 
  • # of events and of rooms occupied to break even 

Ownership & Structure

CRP is a Washington corporation whose sole stock holder is Jeff Organizer. Jeff will be incorporating to protect himself from personal liability.

Management Team

Jeff Organizer, Founder and President, has a degree in Business from the University of Washington. After college, Jeff spent five years working for Andersen Consulting. During these years, Jeff became familiar with a large number of companies and the important players in the Seattle business community. While working for Andersen, Jeff attended an MBA night program and received his MBA in 1996.

After completing his degree, Jeff decided to join Boeing in their PR department. It was at Boeing where Jeff learned the bulk of his organizing and event planning skills. These skills, in conjunction with his MBA education, gave Jeff the confidence to handle a wide range of business propositions. After three years at Boeing, Jeff decided to start his own business. Corporate Retreat Professionals was finally born

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Our key assumptions are: 

  • Personnel are the difference between customers choosing one company over the other, training is key 
  • happy bonded coworkers mean longer hours and better products 
  • there are a set number of events we need to breakeven. more will make us a profit. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Legal 1,000

Stationery etc. $300

Brochures $300

Consultants $300

Insurance $200

Rent $1,000

Office equipment $300

TOTAL START-UP EXPENSES$3,400

In addition we will be having $5,000 of long term assets.  The remainder of the $50,000 will be used as cash to help fund the operations. 

Sources of Funds

We will be getting $50,000 from the owner. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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Welcome to Trilith Guesthouse, Fayetteville, GA, A Tribute Portfolio Hotel

Boutique, storytelling hotel in fayetteville, ga.

Welcome to our boutique hotel in Fayetteville, Georgia, a captivating destination where the art of storytelling comes to life. Nestled in the Town at Trilith, our 193-room grand hotel is designed, not to rest weary travelers, but instead, to awaken the storyteller in all who visit. Retreat to our sophisticated accommodations curated to provide the utmost comfort and style. Embark on a culinary journey at our signature restaurant, Prologue Dining & Drinks, or ascend to our European-inspired rooftop bar, Oliver’s Twist Bar & View, for creative cocktails and sweeping views of Trilith. Host a memorable event with 17,000 square feet of versatile indoor and outdoor venues designed to inspire collaboration and productivity. Envisioned as a gathering place for creatives, artists, and storytellers, endless adventure awaits with an array of shopping, remarkable dining, and more just steps away. Discover a world where every corner tells a unique tale, and where your stay becomes an immersive experience like no other.

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Where the story begins. With inspiration at every turn in the Town at Trilith, the hotel's signature restaurant is the catalyst for culinary creativity. Rich flavors are paired with the joy of shared meals, breaking bread, and a touch of Southern charm.

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Oliver's Twist Bar & View

Revelries on the rooftop are met with a whimsical English touch. On the hotel's fifth floor, indulge in elevated pub fare and soak in scenic views of the Town at Trilith, all while mixologists take center stage with innovative cocktails.

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Trilith guesthouse, fayetteville, ga, a tribute portfolio hotel.

350 Trilith Parkway, Fayetteville, Georgia, USA, 30214

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For more information about the physical features of our accessible rooms, common areas or special services relating to a specific disability please call +1 866-791-7417

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The check-in time at Trilith Guesthouse, Fayetteville, GA, A Tribute Portfolio Hotel is 4:00 pm and the check-out time is 11:00 am.

The pet policy at Trilith Guesthouse, Fayetteville, GA, A Tribute Portfolio Hotel is:

The parking options at Trilith Guesthouse, Fayetteville, GA, A Tribute Portfolio Hotel are:

The property amenities at Trilith Guesthouse, Fayetteville, GA, A Tribute Portfolio Hotel are:

Yes, Trilith Guesthouse, Fayetteville, GA, A Tribute Portfolio Hotel has free Wi-Fi available to hotel guests.

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TRILITH GUESTHOUSE, FAYETTEVILLE, GA, A TRIBUTE PORTFOLIO™ HOTEL

350 Trilith Parkway,

Fayetteville, Georgia, USA, 30214

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INTERNATIONAL

Starting A Small Business Seminar - April 23rd, 2024

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Starting a small business seminar - april 23rd, 2024.

Starting a business and want to make sure you're on track? Wondering how to bring your business to life? Learn start up steps & resources!

Date and time

About this event.

  • 1 hour 30 minutes

With a range of programs and services tailored to meet your needs, the London Small Business Centre in Ontario, Canada , can help you start and grow your business. Attend this free, 90-minute webinar for a full overview of programs and services and key business startup information.

Learn about:

• government programs available

• financing and grants

• no charge, confidential consultations with a Business Advisor

• workshops and seminars to start and grow

• government regulations

• do I have what it takes to operate a small business

• ownership types

• legal & tax considerations

• general licensing & zoning information

• start-up steps

• the importance of creating a business plan

A City Hall's Business Hub representative will be available to answer questions regarding municipal licenses, zoning permits, and other by-laws necessary for operating a business in the City of London, Ontario, Canada .

You will leave with a better understanding of how to get started and utilize many of the small business resources available!

Presented by the Small Business Centre

  • Online Events
  • Things To Do Online
  • Online Seminars
  • Online Business Seminars
  • #entrepreneur
  • #londonontario
  • #side_hustle
  • #business_resources
  • #how_to_start

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Americas Best Value Inn & Suites Extended Stay Tulsa

Welcome to tulsa, oklahoma hotel.

Welcome to Americas Best Value Inn and Suites - Extended Stay Tulsa, conveniently located in Central Tulsa off I-44 (exit 231) and off Highway 51 Broken Arrow Expressway (Memorial Drive Exit). All rooms and suites include free Wi-Fi, flat screen TVs, premium cable TV with Showtime, microwave, mini-fridge, coffeemaker, work desk with lamp, hairdryer, iron, ironing board, free local calls, and wake-up service. ALL ROOMS FEATURE FULL KITCHENS (utensils NOT included), and the majority of our rooms include newly remodeled bathrooms and new carpeting. Children age 18 and younger stay free in their parent's room with existing bedding.

Pets are welcome for a non-refundable nightly charge of $15 per pet or $50-week in select rooms. Americas Best Value Inn and Suites - Extended Stay Tulsa offers comfortable accommodations, affordable rates, and a friendly staff to make this your home away from home. Our hotel's amenities include a business center, meeting rooms and seasonal outdoor pool. Special extended stay rates are available for stays as short as 3-nights and deeper discounts apply for stays of 7-nights or longer.

This hotel is conveniently located near Oral Roberts University, University of Tulsa, Tulsa Expo Square and Hard Rock Casino in Downtown Tulsa. The hotel is near several attractions including Woodward Park, Tulsa Garden Center, Tulsa State Fairground, ONEOK Field, Oxley Nature Center, Tulsa Air and Space Museum and Planetarium, Oklahoma Aquarium, Tulsa Zoo and Living Museum, and Gilcrease Museum. Downtown Tulsa includes BOK Events Center and is full of shopping, restaurants, and nightlife including the Tulsa Performing Arts Center, the Tulsa Ballet, the Tulsa Opera, historic Greenwood Jazz District or the Blue Domes Arts District. Tulsa hosts many annual events including The Great Gatsby, Mayfest, Oklahoma Scottish Festival, Oktoberfest, Art in the Square, Satellite Battle of the Bands, and the U.S. National Arabian Horse Show. The Tulsa International Airport is located just 5 miles away.

Select Your Room

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What's Nearby

Hotel details.

Amenities At Our Tulsa Hotel Rooms

Amenities At Our Tulsa Hotel Rooms

Features For A Relaxing Stay

Sleep easy with these features and amenities.

  • Business Center
  • Complimentary Local Calls
  • Guest Laundry
  • Internet Access
  • Meeting Space
  • Non-Smoking Rooms
  • Outdoor Pool
  • Pets Welcome
  • Restaurants Nearby
  • Vending/Ice Machines
  • Air Conditioning

Hotel Policies:

Kitchens in guest rooms do NOT include utensils. Please bring your own. Thank you.

Eat Out At Tulsa Restaurants

Eat Out At Tulsa Restaurants

Looking for some quick grub or a nice dinner? Check out these nearby restaurants.

  • Cattleman's Steakhouse, 0.1 mi.
  • Ruby Tuesday, 0.4 mi.
  • IHOP, 0.6 mi.
  • Pizza Hut, 0.6 mi.
  • 5 and Diner, 0.6 mi.
  • McDonald's, 0.6 mi.
  • Village Inn, 0.7 mi.
  • Cracker Barrel, 0.7 mi.
  • Chop House BBQ, 1.1 mi.
  • Pana Empanadas, 1.1 mi.
  • Whataburger, 1.1 mi.
  • Tokyo Garden, 1.2 mi.
  • Ichiban Teriyaki Japanese, 1.2 mi.
  • Sonic Drive-In, 1.6 mi.
  • Thai-Siam Restaurant, 1.8 mi.
  • Carino's Italian, 2 mi.

Tulsa Group Travel

Tulsa Group Travel

Bring Everyone Along

Coming with a group? Ask us about reserving group room rates. Americas Best Value Inn and Suites Tulsa offers meeting rooms for up to 80 people and a board room.

Let Us Plan Your Next Event Or Book A Block Of Rooms

Let Us Plan Your Next Event Or Book A Block Of Rooms

For room blocks or to plan an event please click here

Things To Do In Tulsa

Things To Do In Tulsa

Turn Your Trip Into An Adventure

Check out these Tulsa attractions during your stay.

Off-Site Recreational Activities

  • La Fortune Park Golf Course, 3.6 mi.
  • Woodland Hills Mall, 3.9 mi.
  • Tulsa State Fairground, 4 mi.
  • Tulsa Garden Center, 6 mi.
  • Woodward Park, 6 mi.
  • Linnaeus Teaching Garden, 6 mi.
  • Katy Trail, 12 mi.
  • Chandler Park, 13 mi.

Area Attractions

  • Big Splash Water Park, 3.9 mi.
  • Tulsa Expo Square, 4 mi.
  • BOK Events Center, 8.2 mi.
  • Tulsa Convention Center, 8.3 mi.
  • ONEOK Field, 8 mi.
  • Hard Rock Casino, 9 mi.
  • Oklahoma Aquarium, 10 mi.
  • Gilcrease Museum, 11 mi.
  • Tulsa Air and Space Museum and Planetarium, 12 mi.
  • Tulsa Zoo and Living Museum, 12 mi.
  • Discoveryland, 20.1 mi.

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IMAGES

  1. 8 Best Tips For Making Your Event Business Plan Template

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  2. Sample Floor Plan Showcase

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  3. Venue

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  4. FLOOR PLAN

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  5. Event Management Business Plan Template [Free PDF]

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  6. How to plan a successful event

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COMMENTS

  1. Event Venue Business Plan Template & Example (2024)

    Starting an event venue business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.. 1. Develop An Event Venue Business Plan - The first step in starting a business is to create a detailed event venue business plan that outlines all aspects of the venture. This should include potential market ...

  2. Here's How to Make an Event Venue Business Plan

    Before you list your event space, you need to envision how its potential uses as well as the neighborhood, your target market, etc. Overall, you should be spending lots of time understanding your product, how it fits into the larger market, and the nature of your competition. 2. Brainstorm possibilities for your space.

  3. Sample Event Venue Business Plan

    This article will provide a sample business plan for an event venue business following our proven event venue business plan format and including all necessary sections. Download our Ultimate Event Venue Business Plan Template here. It is important to keep in mind that this is a sample to be used as a guide to help you create your own custom ...

  4. Event Center Business Plan [Sample Template for 2022]

    Therefore below are an accurate sales projection for Sheldon Event Center based on the location of our business and several other assumptions; First Fiscal Year-: $250,000. Second Fiscal Year-: $500,000. Third Fiscal Year-: $900,000.

  5. Event Venue Business Plan Guide + Free Example

    All of the unique financial projections you see here were generated using ProjectionHub's event venue financial projection template. Use PH20BP to enjoy a 20% discount on the template. The Financial Projections section provides an overview of the startup costs and the financial performance of the business.

  6. Event Venue Business Plan [Free Template]

    If you are planning to start a new event venue business, the first thing you will need is a business plan. Use our sample event venue business plan created using Upmetrics business plan software to start writing your business plan in no time.. Before you start writing your business plan for your new event venue business, spend as much time as you can reading through some examples of services ...

  7. Event Venue Business Plan Example + Template & How to Write One

    Oren Co estimates that the average cost per event is $1,500, which includes the costs of catering, decoration, entertainment, photography and other amenities. Therefore, Oren Co's cost of goods sold for the first year is $150,000. Operating expenses: This is the cost of running and managing its business.

  8. Event Venue Business Plan Template [Updated 2024]

    Event Venue Business Plan Template. If you want to start an Event Venue business or expand your current one, you need a business plan. Over the past 20+ years, we have helped over 7,000 entrepreneurs and business owners create business plans to start and grow their Event Venue businesses.

  9. Event Venue Business Plan Template

    Use this free Event Venue Business Plan Template when you're launching a new event space and need a structured blueprint to attract investors and outline your operational strategy. It's a valuable tool to ensure your venture is well-prepared for success in the competitive event industry. . Company: [Sender.Company] .

  10. Free Event Venue Business Plan Template

    Our free event venue business plan template is designed to guide you through the process of creating a detailed and effective plan for your event venue business. It includes all the necessary sections such as executive summary, market analysis, marketing strategy, financial projections, and more. With our free template, you will have a solid ...

  11. How to Start an Event Venue Business

    1. Choose the Name for Your Event Venue Business. The first step to starting a event venue business is to choose your business' name. This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable.

  12. How to Start an Event Venue Business: Two Experts ...

    Building out your processes and internal operations ahead of time is critical to generating revenue as you prepare to open your new venue. Planning Pod's all-in-one platform gives new event facilities 20+ easy-to-use tools to set up systems for managing booking calendars, sales, client communications, contracts, billing, payments and more.

  13. Event Venue Business Plan Template [Updated 2024]

    Operations Plan - The Operations Plan will provide a detailed overview of the day-to-day operations of your event venue business. This includes staffing, scheduling, event planning, and managing local vendors. Management Team - In this section, you will discuss the background and qualifications of your management team.

  14. Guide to Starting an Event Venue Business

    An event venue business plan should include: Executive summary. Company overview. Industry analysis and competitive analysis. Customer analysis. Operations plan. Marketing plan. Funding request. Financial plan with detailed expenditures and a three- to five-year revenue forecast.

  15. PDF Event Venue Business Plan Example

    Event Venue Prepared By John Doe (650) 359-3153 10200 Bolsa Ave, Westminster, CA, 92683 [email protected] https://upmetrics.co Business Plan Sit back while we create the experience of a lifetime.

  16. How to Start an Event Venue Business: A Comprehensive Guide

    Consider factors such as the time, money, and resources it will take to get your space up and running. 2. Create a business plan. It's important to have a solid business plan in place before you start sinking money into your venue. A business plan outlines your goals, target market, products, pricing, marketing strategy, and financial ...

  17. How to Start an Event Venue: The 6-Step Guide

    1. Do your research. Before starting an enterprise, it is important you educate yourself on the challenges and requirements needed to be successful. The same is true when trying to determine how ...

  18. Events Business Plan Examples

    The same applies to your business. Check out these sample business plans for event planning, wedding consultants, special event planners, and other event management businesses. Then use what you learn to write the plan for your own business. Explore our library of Events Business Plan Templates and find inspiration for your own business.

  19. Event Planning Business Plan Template & Guide [Updated 2024]

    Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your event planning business such as interviewing clients, making arrangements, keeping the store/studio clean, etc. Long-term goals are the milestones you hope to achieve.

  20. Event Planning Business Plan Example

    The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer two types of services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training.

  21. The Business Show Asia 2024

    Event overview. Asia's largest business show is back for 2024, returning to Marina Bay Sands Expo & Convention Centre on the 28th & 29th of August! The Business Show Asia will help SMEs and startups grow and develop with a focus on getting Asia back to business by disclosing the secrets of business innovation and adaptation.

  22. Visit San Antonio lands global conference via Europe

    By W. Scott Bailey - Senior Reporter, San Antonio Business Journal. Mar 28, 2024. Listen to this article 3 min. Visit San Antonio has struck an agreement with InCyber Forum, Europe's largest ...

  23. Event Venue Business Plan Template Summary

    Event Venue Business Plan Summary. Putting together a business plan for your Event Venue business is a worthwhile endeavor. If you follow our template, by the time you are done, you will truly be an expert. You will really understand the Event Venue business, your competition and your customers. You will have developed a marketing plan and will ...

  24. Trilith Guesthouse Fayetteville, GA, a Tribute Portfolio Hotel

    Host a memorable event with 17,000 square feet of versatile indoor and outdoor venues designed to inspire collaboration and productivity. Envisioned as a gathering place for creatives, artists, and storytellers, endless adventure awaits with an array of shopping, remarkable dining, and more just steps away.

  25. Starting A Small Business Seminar

    With a range of programs and services tailored to meet your needs, the London Small Business Centre in Ontario, Canada, can help you start and grow your business. Attend this free, 90-minute webinar for a full overview of programs and services and key business startup information. Learn about: • government programs available • financing and ...

  26. Americas Best Value

    Location. Americas Best Value Inn & Suites Extended Stay Tulsa. 3509 South 79th East Avenue, Tulsa,OK74145Get Directions918-663-3900Call Hotel.