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Here is a free business plan sample for a florist shop.

florist profitability

Have you been nurturing the idea of opening your own florist shop but feel overwhelmed about where to start?

In the following paragraphs, we will present to you a comprehensive business plan sample tailored for a florist business.

As you may already be aware, a detailed business plan is crucial for any entrepreneur. It serves as a roadmap, guiding you through the establishment and growth of your business, outlining your objectives, and detailing the strategies you will employ to achieve them.

To streamline the process and help you bloom into a successful florist entrepreneur, you can utilize our florist business plan template. Our team is also on standby to provide a free review and offer suggestions for improvement.

business plan flower shop

How to draft a great business plan for your florist shop?

A good business plan for a florist must cater to the unique aspects of the floral industry.

Initially, it's important to provide a comprehensive overview of the market. This includes up-to-date statistics and identifying emerging trends within the floral sector, similar to what we've outlined in our florist business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as local residents, event planners, corporations, or wedding clients) and establish your florist shop's distinctive appeal (eco-friendly, exotic flowers, local sourcing, etc.).

Market analysis is the next critical component. This requires a thorough understanding of local competitors, market tendencies, and consumer preferences specific to the floral industry.

For a florist, it's imperative to detail the range of products you intend to offer. Describe your selection of flowers, arrangements, related gifts, and additional services, and explain how these cater to the desires and needs of your clientele.

The operational plan is equally vital. It should outline the location of your florist shop, the design of the retail space, supplier relationships for fresh flowers and materials, and the logistics of bouquet assembly and delivery.

As a florist, highlighting the quality and source of your flowers, arrangement artistry, and care in handling and delivery is crucial.

Then, delve into your marketing and sales strategy. How do you plan to attract and keep customers? Discuss promotional tactics, customer loyalty programs, and potential supplementary services (like floral workshops or corporate accounts).

Incorporating digital strategies, such as an e-commerce website or social media engagement, is also critical in the modern marketplace.

The financial framework is another fundamental section. This should encompass the initial investment, sales projections, ongoing expenses, and the point at which the business will break even.

In the floral industry, certain products may have slim margins, so precise planning and a solid grasp of your financials are essential. For assistance, consider using our financial forecast for a florist .

Compared to other business plans, a florist's plan must pay particular attention to the perishability of inventory, the seasonality of flower availability, and the timing of peak demand periods such as holidays and wedding seasons.

A well-crafted business plan will not only help you define your vision and strategies but also attract investors or secure loans.

Investors and lenders are looking for comprehensive market analysis, realistic financial projections, and a clear plan for day-to-day operations of a florist shop.

By presenting a thorough and substantiated plan, you showcase your dedication and preparedness for the success of your florist business.

To achieve these goals while saving time, you can simply fill out our florist business plan template .

business plan florist shop

A free example of business plan for a florist shop

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a florist .

Here, we will follow the same structure as in our business plan template.

business plan florist shop

Market Opportunity

Market data and figures.

The floristry industry is a vibrant and evolving market with significant economic presence.

As of recent estimates, the global flower and ornamental plant market reached a value of over 50 billion dollars. This market is expected to continue its growth trajectory, driven by the increasing demand for fresh flowers, ornamental plants, and related services.

In the United States alone, there are over 30,000 florist businesses, contributing to an annual revenue of approximately 5 billion dollars for the industry.

These statistics underscore the integral role that florists play in American social and cultural events, as well as their substantial contribution to the economy.

The floristry industry is experiencing a wave of trends that reflect changing consumer preferences and societal values.

Eco-friendly and sustainable practices are becoming more prevalent, with customers showing a preference for locally sourced and organically grown flowers. This shift is leading to an increase in the use of biodegradable packaging and a reduction in the carbon footprint associated with flower transportation.

Personalization is another growing trend, as customers seek unique and customized floral arrangements for events and personal gifting.

Technology is also making its mark, with online flower delivery services expanding rapidly, offering convenience and a broad range of options for consumers.

Moreover, the use of social media for marketing has enabled florists to showcase their designs and reach a wider audience, while also providing inspiration for customers.

These trends highlight the dynamic nature of the floristry industry and its adaptation to the evolving demands of modern consumers.

Success Factors

Several factors contribute to the success of a florist business.

Foremost, the quality and freshness of flowers are paramount. Florists who provide vibrant, long-lasting blooms are more likely to develop a dedicated clientele.

Innovation in floral design, including the use of non-traditional plants and materials, can distinguish a florist in a crowded marketplace.

The location of the florist shop is also critical, as high-traffic areas can lead to increased visibility and sales.

Exceptional customer service is essential for building relationships and encouraging repeat business. Personal touches, such as remembering customer preferences and offering tailored advice, can make a significant difference.

Lastly, effective cost control, embracing sustainable practices, and the ability to adapt to industry trends, such as the rise of online ordering and delivery services, are crucial for the longevity and prosperity of a florist business.

The Project

Project presentation.

Our boutique florist shop project is designed to cater to the sophisticated tastes of customers seeking premium floral arrangements and related services. Ideally situated in a bustling urban area or within a high-end shopping district, our florist shop will offer a diverse selection of fresh-cut flowers, exotic plants, and bespoke bouquet services, all crafted with the utmost care and attention to detail.

We will emphasize the quality, beauty, and artistry of our floral arrangements to provide an unparalleled aesthetic experience.

Our florist shop aims to become a distinguished establishment known for its unique floral designs, contributing to the enhancement of our customers' special moments and everyday life.

Value Proposition

The value proposition of our boutique florist shop project is centered around providing exquisite and artfully designed floral arrangements that cater to the discerning tastes of our customers.

Our dedication to quality, beauty, and personalized service offers a superior experience for those looking to express their emotions through the timeless gift of flowers.

We are committed to fostering an atmosphere of elegance and charm where customers can find the perfect expression for any occasion, and we aim to educate our customers about the language of flowers and the importance of sustainable floristry practices.

Our florist shop aspires to be a cornerstone in the community, offering a luxurious alternative to conventional flower shops and enhancing the lives of our customers through the beauty of flowers.

Project Owner

The project owner is a floral designer and entrepreneur with a profound appreciation for the art of floristry.

With a background in design and horticulture, as well as experience in luxury retail, they are poised to create a florist shop that stands out for its artistic flair, exceptional customer service, and commitment to sustainability.

Driven by a vision of beauty and a passion for floral art, they are determined to provide stunning arrangements that capture the essence of both modern trends and timeless elegance, all while contributing to the well-being of the environment and the local community.

Their dedication to excellence and their love for flowers are the heart of this project, aiming to bring joy and beauty to customers' lives through the power of sophisticated floral design.

The Market Study

Market segments.

The market segments for this specialized florist shop are divided into several categories.

First, there are individual customers who seek fresh flowers for personal occasions such as birthdays, anniversaries, or as a means to express emotions like love, sympathy, or congratulations.

Next, there are event planners and wedding coordinators who require floral arrangements for creating memorable and aesthetically pleasing events.

The market also includes corporate clients who need floral decorations for their offices, events, or as corporate gifts to employees and clients.

Finally, online shoppers represent a growing segment, as they look for the convenience of ordering flowers and gifts for delivery directly to recipients.

SWOT Analysis

A SWOT analysis of this florist shop project reveals several aspects.

Strengths include a deep knowledge of floral design, a commitment to customer service, and the ability to source a wide variety of fresh flowers.

Weaknesses could include the perishable nature of inventory and the challenge of maintaining flower freshness during delivery.

Opportunities lie in leveraging social media and online marketing to reach a broader audience, as well as in offering floral subscription services or workshops.

Finally, threats could include competition from supermarkets and online flower delivery services, as well as economic downturns affecting discretionary spending.

Competitor Analysis

Competitor analysis in the florist industry reveals a mix of traditional brick-and-mortar flower shops, online flower delivery services, and supermarkets with floral departments.

These competitors vie for customers by offering convenience, price points, and a range of floral products.

Potential competitive advantages include superior floral arrangement design, personalized customer service, unique and exotic flower offerings, and a strong local brand presence.

Understanding competitors' strengths and weaknesses is crucial for carving out a niche in the market and for customer loyalty building.

Competitive Advantages

Our dedication to the artistry of floral arrangements sets us apart in the florist industry.

We offer a curated selection of high-quality flowers and plants, coupled with bespoke design services to cater to our customers' unique preferences and occasions.

Our focus on customer experience ensures that each interaction is personal and memorable, fostering a loyal customer base.

We also prioritize sustainability by sourcing locally grown flowers where possible and implementing eco-friendly practices in our operations.

You can also read our articles about: - how to open a florist shop: a complete guide - the customer segments of a florist shop - the competition study for a florist shop

The Strategy

Development plan.

Our three-year development plan for the boutique florist shop is designed to bloom beautifully and sustainably.

In the first year, we will concentrate on cultivating a loyal local clientele, emphasizing exceptional customer service, and creating a strong brand identity.

The second year will be focused on expanding our reach by establishing an online store and considering pop-up shops in high-footfall locations to increase visibility.

In the third year, we aim to diversify our offerings with a wider range of flowers and related products, and to form partnerships with event planners and corporate clients for steady growth.

Throughout this period, we will remain dedicated to the artistry of floral design, the freshness of our products, and the personal touch that sets us apart in the marketplace.

Business Model Canvas

The Business Model Canvas for our florist shop targets customers seeking premium floral arrangements, gifts, and decor for various occasions.

Our value proposition lies in providing artistically crafted bouquets, exceptional customer experiences, and personalized services for events and special occasions.

We will sell our floral products through our physical shopfront and an online platform, utilizing our key resources such as skilled florists, a well-curated supply of fresh flowers, and a strong supply chain.

Key activities include floral design, customer service, and maintaining strong supplier relationships.

Our revenue streams will flow from the sales of floral arrangements, related gift items, and event decoration services, while our costs will be mainly associated with purchasing flowers, marketing, and maintaining our storefront.

Discover a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is rooted in visual appeal and emotional connection.

We plan to showcase the beauty and quality of our arrangements through social media platforms, collaborations with influencers, and community events.

We will also offer floral arrangement workshops to engage with customers and create a community around our brand.

Partnerships with wedding planners, event coordinators, and local businesses will help us reach new customer segments.

Our promotional efforts will be complemented by a loyalty program and seasonal campaigns to keep our brand top-of-mind for all floral needs.

Risk Policy

The risk policy for our florist shop is designed to mitigate risks associated with perishable goods, supply chain management, and market fluctuations.

We will implement strict inventory controls to ensure the freshness of our flowers and minimize waste.

Building strong relationships with a diverse group of suppliers will help us manage supply risks and ensure a consistent quality of products.

Prudent financial management and a flexible business model will allow us to adapt to changing market demands and economic conditions.

We will also secure insurance to protect against business interruptions and liability claims, ensuring that we can continue to delight our customers with minimal disruption.

Why Our Project is Viable

We are passionate about bringing the joy of flowers to people's lives and believe that our boutique florist shop will flourish in the hearts of our community.

With a focus on quality, creativity, and customer experience, we are poised to stand out in the floral industry.

We are excited to nurture our business and watch it grow, contributing to the happiness and well-being of our customers.

We are adaptable and ready to evolve our strategies to ensure the success and vibrancy of our florist shop.

You can also read our articles about: - the Business Model Canvas of a florist shop - the marketing strategy for a florist shop

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a florist and our financial plan for a florist .

Initial expenses for our florist shop include the cost of leasing a retail space, purchasing refrigeration units to keep flowers fresh, acquiring initial inventory of flowers and plants, designing and setting up the shop layout, and investing in marketing to attract customers to our new business. We will also need to consider the cost of obtaining any necessary licenses and insurance, as well as funds for staff training to ensure excellent customer service and knowledge about our floral products.

Our revenue assumptions are based on a thorough analysis of the local market demand for floral products, taking into account factors such as seasonal events, weddings, funerals, and the general trend towards home and office beautification.

We expect sales to grow steadily as our florist shop becomes known in the community for its quality, variety, and creative floral arrangements.

The projected income statement reflects anticipated revenues from the sale of floral products and related services, the cost of goods sold (including flowers, supplies, and labor), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our florist business.

The projected balance sheet will display assets such as our inventory of flowers, leasehold improvements, and equipment, against liabilities including any loans and accounts payable.

It will provide a snapshot of the financial condition of our florist shop at the end of each fiscal period.

Our projected cash flow statement will detail the inflows from sales and outflows for expenses, giving us a clear picture of our financial position and helping us manage our cash to ensure we can meet our financial obligations at all times.

The projected financing plan outlines the sources of funding we intend to tap into to cover our initial setup costs and to support the business until it becomes self-sustaining.

The working capital requirement for our florist shop will be carefully managed to maintain sufficient liquidity for day-to-day operations, such as purchasing fresh flowers, maintaining inventory levels, and covering payroll.

The break-even analysis will show us the volume of sales we need to achieve to cover all our costs and begin generating a profit.

This will be a critical milestone for our business, indicating when it can be considered successful.

Key performance indicators for our florist shop will include the gross margin on floral arrangements, the inventory turnover rate to measure the efficiency of our stock management, and the customer satisfaction level to gauge the quality of our service and products.

Monitoring these indicators will help us ensure the financial health and success of our florist shop.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a florist shop .

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Flower Shop Business Plan Template

Written by Dave Lavinsky

start a flower shop

Flower Shop Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their flower shop companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a flower shop business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your flower shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a flower shop business or grow your existing flower shop company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your flower shop business to improve your chances of success. Your flower shop business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Flower Shop Businesses

With regard to funding, the main sources of funding for a flower shop business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for flower shop companies.

Finish Your Business Plan Today!

How to write a business plan for a flower shop business.

If you want to start a flower shop business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your flower shop business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of flower shop business you are running and the status. For example, are you a startup, do you have a flower shop business that you would like to grow, or are you operating a chain of flower shop businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the flower shop industry.
  • Discuss the type of flower shop business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of flower shop business you are operating.

For example, you might specialize in one of the following types of flower shop businesses:

  • Retail Flower Shop : this type of flower shop is located in a retail location as part of a  shopping mall, store, or is housed in a stand-alone building. Customers served are typically from the local residential and business areas, with a high rate of repeat customer business. Flower delivery is usually offered at an additional cost.
  • In-Store & Online Flower Shop: this type of flower shop supplies flower arrangements in various formats for both walk-in or call-in retail customers and, additionally, serves online retail customers. Pricing for flower arrangements is congruent in both types of sales; however, delivery charges vary according to the type of delivery required.
  • Online-Only Flower Shop : As the name suggests, this type of flower shop is concentrated on the primary website of the business and offers numerous floral arrangements created and delivered to customers who order online. No services exist for walk-in or call-in customers and there is no store location.
  • Mobile Flower Cart : Customers of a mobile flower cart include those who work in businesses or frequent busy city districts. Mobile flower carts typically carry floral bouquets wrapped in paper or loose arrangements rather than formal floral arrangements that  include vases.

In addition to explaining the type of flower shop business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of flower shop customers served, the number of deliveries made, reaching X number of mobile flower carts, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the flower shop industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the flower shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your florist business plan:

  • How big is the flower shop industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your flower shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your flower shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, wedding parties, families and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of flower shop business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Flower Shop Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other flower shop businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores selling loose flowers, flower farms, or wholesale flower markets. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of flower shop business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide packages for wedding floral arrangements?
  • Will you offer preferred customer discounts that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer floral arrangements for all budgets?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a florist business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of flower shop company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide floral arrangements for weddings, funerals, social gatherings and corporate events?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your flower shop company. Document where your company is situated and mention how the site will impact your success. For example, is your flower shop business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your flower shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your flower shop business, including answering calls, building floral arrangements and delivering them, billing corporate accounts, or restocking your mobile flower cart daily, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell you Xth floral arrangement, or when you hope to reach $X in revenue. It could also be when you expect to expand your mobile flower carts to reach your entire city.

Management Team

To demonstrate your flower shop business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing flower shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a flower shop business or successfully running a small gift shop.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 50 floral arrangements per day, and/or contract with corporations for monthly floral services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your flower shop business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a flower shop business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of corporations interested in long-term contracts for floral services.

Writing a business plan for your flower shop business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the flower shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful flower shop business.

Flower Shop Business Plan FAQs

What is the easiest way to complete my flower shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your flower shop business plan.

How Do You Start a Flower Shop Business?

Starting a Flower Shop business is easy with these 14 steps:

  • Choose the Name for Your Flower Shop Business
  • Create Your Flower Shop Business Plan
  • Choose the Legal Structure for Your Flower Shop Business
  • Secure Startup Funding for Your Flower Shop Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Flower Shop Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Flower Shop Business
  • Buy or Lease the Right Flower Shop Business Equipment
  • Develop Your Flower Shop Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Flower Shop Business
  • Open for Business

Learn more about how to start your own flower shop business .

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Flower Shop business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan writer can create your business plan for you.

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Home » Sample Business Plans » Wholesale & Retail

How to Write a Flower Shop Business Plan [Sample Template]

Are you about starting a flower shop? If YES, here is a complete sample flower shop business plan template & feasibility report you can use for FREE . If you have eyes for colors and designs, as well as have a penchant for beauty, then you may want to tinker with starting your own Flower Shop. The market for both fresh flowers and artificial flower has continued to soar from generation to generation. This is as long as we still have weddings, burials and other special events taking place all around us.

Why Start a Flower Shop?

Fact remains that as insignificant as most people think flower is, it is still a major requirement for weddings (Bouquet for the brides), burial designs (wreath), love gathering and design and decoration of event centers and even worship centers.

No doubt if you are interested in making brides happy on their wedding day or adding colors to people’s events, then you should consider starting your own flower shop. It is indeed a profitable venture especially if you know how to roll with big – time events and wedding planners.

One beauty about this kind of business is that you could decide to specialize in either artificial flowers or natural flowers and also you can decide to specialize in both. With natural flower, you can even start by growing them in a garden in your compound if you have enough space and also you can order your artificial flowers and flower pots directly from the manufacturer at a cheaper rate if you know how to bargain.

A Sample Flower Shop Business Plan Template

1. industry overview.

A flower shop is a place where flowers are retailed. The florist industry or flower shops basically retail cut flowers, floral arrangements, potted plants and artificial flowers. Industry operators purchase these goods from domestic and international flower farms and wholesalers, and then sell them to the general public. This industry excludes operators that primarily function as electronic shopping websites and mail-order companies.

The Florists industry has been on a downward movement over the last five years. Bad economic conditions during the recession period reduced disposable income, dissuading households from making discretionary purchases on flowers and plants.

So also, intensified competition has worsened declining demand; discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional flower shop. The Florist industry is a thriving sector of the economy of the united states which generates a whooping sum of well over billion annually from more than 35,343 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 83,208 people. Experts project the florist industry to grow at a 1.4 percent annual rate. No single florist store can boast of having a lion market share in the industry. The Florists industry has minimal barriers to entry, with low start – up capital and no specific licensing requirements.

The majority of flower shops operate as non – employers and the capital costs of establishing retail outlets are not substantial relative to many other retail industries, such as department stores. On the other hand, the high level of competition and market saturation in a declining industry can prove challenging to aspiring entrepreneurs who want to start their own flower shop – business.

Most players in the florist industry are small- to medium-size establishments that cater to the local community. With this kind of business, if you want to start on a small scale, you can choose to start it as a part time business from your home. All you would need is contacts, business cards and your catalogue.

However, if you intend starting it as a full – time business person, then you should consider renting a shop in an area that is prone to high human and vehicular traffic. The good thing about ensuring that your flower shop is visible to all is so that people may easily walk into your shop to make enquiries even if they aren’t buying at that moment. With that you will be able to build your potential client list that you can use for marketing purpose.

Over and above, the florist industry / flower shop is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Natures Delight™ Flower Shop, LCC is a standard and registered flower shop business that will be located in one of the busiest roads in Orlando, Florida. We have been able to lease a facility along a major road that is big enough to fit into the design of the kind of flower shop that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Orlando, Florida.

Natures Delight™ Flower Shop, LCC will be involved in the production / cultivation, commerce and trade of flowers. Our product and services encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. We will also sell bulk flowers and related supplies to professionals in the trade.

We are aware that there are several large and small flower shops all around Orlando – Florida, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have self – service options for our customers, and our outlet is well secured with the various payment of options.

Much more than retailing cut flowers, retailing of fresh and artificial flowers, retailing floral arrangements, retailing potted plants and retailing complimentary gift items , our customer care will be second to none in the whole of Orlando, Florida.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our flower and also to become our loyal customers and ambassadors. Natures Delight™ Flower Shop, LCC will ensure that all our customers are given first class treatment whenever they visit our flower shop.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the retail / florist industry and we are not only going to operate a system where our customers would have to come to our flower shop to make purchase or whatever they want but we will also operate an online store and our customers can order flowers and related merchandize online and they will get it delivered to their houses or any location they want us to deliver the goods to within Orlando.

Natures Delight™ Flower Shop, LCC is a family business that is owned by Bernie Vandross and Family. Bernie Vandross is florist per excellence; he has a B.Sc. in Business Administration, with well over 15 years of experience in the florist and retailing industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Orlando – Florida, but there is a plan to open other outlets all around Florida and perhaps in other key cities in the United States of America.

3. Our Products and Services

Natures Delight™ Flower Shop, LCC is in the florist industry / flower shop line of business to make profits and we will ensure we go all the way to make available a wide range of flowers both natural and artificial and other related merchandize to our clients.

Our product and service offerings are listed below;

  • Retailing cut flowers
  • Retailing of fresh and artificial flowers
  • Retailing floral arrangements
  • Retailing potted plants
  • Retailing complimentary gift items

4. Our Mission and Vision Statement

  • Our vision is to become the leading flower shop – brand in the florist industry in Florida and to establish a one stop flower shop in Orlando and in other cities in Florida.
  • Our mission is to establish a flower shop business that will make available a wide range of both fresh / natural and artificial flowers at affordable prices to the residence of Orlando, Florida and other cities in Florida where we intend opening of chains of flower shops.

Our Business Structure

Natures Delight™ Flower Shop, LCC do not intend to start a flower shop business like the usual mom and pop business around the street corner; our intention of starting a flower shop business is to build a standard and one stop flower shop in Orlando, Florida.

Although our flower shop business might not be as big as other related business that are into retailing, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Shop Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants / Cashiers
  • Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Shop Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Interfaces with third – party suppliers (vendors)
  • Controls goods distribution and supply inventory
  • Supervises the workforce
  • Responsible for retailing cut flowers
  • Responsible for retailing of fresh and artificial flowers
  • Responsible for retailing floral arrangements
  • Responsible for retailing potted plants
  • Responsible for retailing complimentary gift items
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of both natural and artificial flowers in our shop
  • Responsible for the purchase of flowers and related products for the organizations
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the shop facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the store facility
  • Handles any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our flower shop in Orlando, Florida is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Florida.

We are quite aware that there are several Supermarket who retail flowers and flower shops all over Orlando and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Natures Delight™ Flower Shop, LLC employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Natures Delight™ Flower Shop, LLC;

Our location, the business model we will be operating on (physical flower shop and online flower store), varieties of payment options, wide range of flowers and related products and our excellent customer service culture will definitely count as a strong strength for Natures Delight™ Flower Shop, LLC.

A major weakness that may count against us is the fact that we are a new flower shop – business and we don’t have the financial capacity to compete with multi – billion dollars supermarkets who are into retailing of flowers and other big – term florist companies who are into mass production of flowers and related products when it comes to retailing at a rock bottom prices for all their goods.

  • Opportunities:

The fact that we are going to be operating our flower shop in one of the busiest streets in Orlando, Florida provides us with unlimited opportunities to sell our flowers and related products to a large number of people. We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our flower shop; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket that is into retailing flowers and other flower shops in same location where ours is located.


  • Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about flowers. You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your flower business.

You can as well go ahead to open an online flower shop where people can order flowers for their special occasion from your shop. You must ensure that your delivery system (shipping) is efficient if you intend to do well with your online flower shop.

You might not have all the designs and color combination of your flower per time in your shop, but one smart thing you may do for your business is to prepare a comprehensive catalogue that contains all form of flower designs.

Your catalog should be your number one marketing tool so you must ensure that it is well designed and of high quality. You should be ready to always update your catalog when you have new designs – that is where your graphics skills will come in handy.

Another key factor that could help you grow your business fast is to leverage on existing platforms. You can join a florist association in your area, as well as can with wedding and event planners in your area. Better yet, you can also work with caskets seller too. If you are in good business relationship with all these people mentioned, then you can be rest assured that your business will grow in within a short period of time.

8. Our Target Market

There are loads of people who can’t do without flowers either natural or artificial flower and there are loads of functions such as wedding ceremonies, burial ceremonies and many other events. This goes to show that if a flower shop is well positioned, they will continue to sell their products to a wide range of clients on a regular basis.

In view of that, we have positioned our flower shop to service the residence of Orlando, Florida and every other location our flower shop will be located in key cities all over Florida. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of flowers and related merchandize to the following groups of people;

  • Event Planners
  • Churches and other religious centers
  • Funeral Homes
  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our Competitive Advantage

A close study of the florist industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with flower shops and other leading supermarkets that are into retailing of flowers in Orlando, Florida.

Natures Delight™ Flower Shop, LLC is launching a standard flower shop that will indeed become the preferred choice of residence of Orlando, Florida. Our flower shop is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Orlando, Florida. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide range of flowers both natural and artificial and related products available in our shop at all times. It will be difficult for customers to visit our flower shop and not make a purchase of flowers or other related products.

One of our business goals is to make Natures Delight™ Flower Shop, LLC a one stop flower shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups flower shops) in the florist industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


  • Sources of Income

Natures Delight™ Flower Shop, LLC is in business to retail a wide range of flowers (both natural and artificial) and related products to the residence of Orlando, Florida. We are in the florist industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of flowers and other related products at affordable prices. We will generate income by;

10. Sales Forecast

One thing is certain when it comes to flower shop business, if your shop is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Orlando, Florida and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the florist industry / flower shop line of business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Orlando, Florida.

Below is the sales projection for Natures Delight™ Flower Shop, LLC, it is based on the location of our business and other factors as it relates to flower shop start – ups in the United States;

  • First Fiscal Year-: $50,000
  • Second Fiscal Year-: $150,000
  • Third Fiscal Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Natures Delight™ Flower Shop, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Orlando, Florida. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the florist industry / flower shop line of business to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Orlando.

In other to continue to be in business and grow, we must continue to sell the flowers and related products that are available in our shop which is why we will go all out to empower or sales and marketing team to deliver. In summary, Natures Delight™ Flower Shop, LLC will adopt the following sales and marketing approach to win customers over;

  • Open our flower shop in a grand style with a party for all.
  • Introduce our flower shop business by sending introductory letters alongside our brochure to organizations, religious centers, funeral homes, event planners, households and key stake holders in Orlando, Florida
  • Ensure that we have a wide range of flowers (natural and artificial) and other related merchandize in our shop at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our flower shop
  • Position our signage / flexi banners at strategic places around Orlando
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our flower shop.

11. Publicity and Advertising Strategy

Despite the fact that our flower shop is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Natures Delight™ Flower Shop, LLC. Natures Delight™ Flower Shop, LLC has a long term plan of opening outlets in various locations all around Florida which is why we will deliberately build our brand to be well accepted in Orlando before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Natures Delight™ Flower Shop, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Orlando, Florida
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, religious centers, funeral homes and event planners et al by calling them up and informing them of Natures Delight™ Flower Shop, LLC and the products we sell
  • Advertise Natures Delight™ Flower Shop, LLC business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retailers and flower shops, it is normal for consumers to go to places (flower shops) where they can get flowers and related merchandize at cheaper price which is why big player in the florist industry will continue to attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with bigger and well – established flower shops, but we will ensure that the prices of all the products that are available in our flower shop are competitive with what is obtainable amongst flower shops within our level.

We are aware that there are contracts for flower supply by government, sports organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

  • Payment Options

At Natures Delight™ Flower Shop, LLC, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a flower shop business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Orlando, Florida – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Peak Lane Grocery Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for Shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of flowers (both natural and artificial, flower pots, and other related merchandize) – $100,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase and installation of CCTVs: $5,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $5,000
  • Miscellaneous: $5,000

We would need an estimate of $250,000 to successfully set up our grocery store in Orlando, Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Natures Delight™ Flower Shop, LLC

Natures Delight™ Flower Shop, LLC is a private business that is solely owned and financed by Bernie Vandross and family. They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Natures Delight™ Flower Shop, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our flowers, flower pots and other related merchandize a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Natures Delight™ Flower Shop, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our shop: Completed
  • Establishing business relationship with vendors – suppliers of flowers, flower pots and related merchandize – In Progress

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Florist business plan template

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florist business plan template

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Florist business plan template content

This template includes a complete business plan, with a financial forecast and the following sections:

  • Executive summary: The executive summary gives the reader a clear and concise overview of your business idea
  • Company: This section lays out the structure of your business, including its location, management team and legal status
  • Products and services: Here, you'll give an overview of the services or products offered by the company
  • Market analysis: The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
  • Strategy: This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
  • Operations: This step lays out the company's operational organisation, including the recruitment plan
  • Financial plan: The financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
  • Appendices: This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

business plan template florist: table of contents

Florist business plan template extract

Executive summary.

A Plant A Day will be a florist located near the Place Saint Sauveur in the city of Caen, France.

A Plant A Day will have a traditional range composed of selections of prepared bouquets, indoor plants and accessories. We will also offer a selection of cut flowers allowing customers to compose their own bouquets. We will also offer one hour workshops to teach customers how to care for their plants.

Located at 23 Place St Sauveur in Caen, A Plant A Day will be ideally situated between the town hall and the castle of Caen.

The neighborhood is particularly popular with young working people with its bars and restaurants, but also with families and seniors thanks to its local shops such as butchers, hairdressers, tobacconists, etc. The arrival of a florist will complete the range of local shops in the street and thus enhance its attractiveness.

The proximity of the St Sauveur market, a food market that takes place every Friday morning, will allow A Plant A Day to benefit from additional activity on weekends.

A Plant A Day is a limited company run solely by David M.

The company will be managed by David who holds a certificate in floristry and a Master's Degree in Floral Art, and has more than 7 years of experience in the field of flower sales.

David will be assisted by Valérie, an experienced florist, who holds a floristry diploma and has 2 years of experience working for a well-known franchise in the region.

After a difficult period between 2010 and 2013, with a 6% decline in sales, the French flower market stabilized with a turnover close to two billion euros.

Sales are divided into several major categories:

  • Indoor flowers (31.5%)
  • Green and flowering indoor plants (30%)
  • Funeral flowers (16.5%)
  • Flowers and outdoor plants (13%)
  • Product outsourcing (7.5%)
  • Decoration items (1.5%)

Customers buy flowers for different reasons. However, more than 50% of purchases are related to events (birthdays, funerals, invitations, parties, etc.), while pleasure purchases represent 29% of sales.

There are 14,913 florist companies in France, 57% of florists are women while 43% are men.

French Market

In terms of figures, the average turnover per company is estimated at €130,450 before tax with a gross margin of 55%. The majority of flower retailers have less than 3 employees.

With an average age for company managers between 47 and 49 years old, a significant number of retirements are expected in the next ten years.

On the demand side, the average customer for florists can be profiled by the following: they reside in homes, are between 45 and 57 years of age and enjoy a comfortable income. Customers are generally females whom purchase flowers anytime of the year.

We also note the emergence of a new segment of clients, that of ‘millennials’ more often wishing to surround themselves with house plants and flowers with aims to improve their mental well-being. These customers buy less regularly, however the numbers are growing.

Customers are often looking for the advice and expertise offered by a reputable florist, whose main selling points increasingly settle upon their passion and knowledge for floristry.

Local Market

According to the latest INSEE report, Caen had 103,830 inhabitants in 2019, a slight decrease compared to previous years.

We have identified the following customer segments in the local market:

  • Occasional customers : their purchases are generally for a specific occasion such as a birthday, funeral, Mother's Day, wedding anniversary, Valentine's Day, etc. They visit the florist 2 to 6 times a year.
  • Connoisseurs : these are looking for flowers and plants they don't know and will be able to add to their collection. They are above all looking for novelty and advice. They visit the store regularly up to 10 times a year.
  • Traditional customers : these customers want a close relationship with their florist and need advice. Their purchases concern both occasions and pleasure purchases. Their visits vary from 6 to 8 times a year.


Direct competition

Florists in Caen are mostly located in the city center, three competing florists are located near the Place St Sauveur:

  • Rouge Pivoine (independent)
  • Au Lilas Blanc (franchisee interflora)
  • Cameo Flowers (independent)

We expect strong competition with these florists whose shops are comparable in size to ours.

However, we believe that A Plant A Day will be able to differentiate itself and make its place on the local market, thanks to our prime location next to the market on Place St Sauveur, and our innovative selfservice offer for a personalized bouquet.

Indirect competition

We will also be in indirect competition with :

  • Supermarkets : Monoprix & Carrefour City, which notably offer bouquets of cut flowers at low prices, but they have a limited choice and do not offer the same quality of service and advice.
  • Garden centers:  Bavent garden centres and Jardiland offers a wide choice, however the centre can only be reached if you drive.
  • Online florists : we think we can differentiate ourselves from them thanks to our artisanal know-how, face-to-face approach to advising customers, and our home-delivery offer.

Financial Highlights

We expect A Plant A Day to be profitable from the first year of operation.

In Year 1, we expect to achieve sales of €188,340 and EBITDA of €13,457 (i.e. 7.15% margin).

We anticipate an improvement in sales in the following years, with growth of 3.64% in year 2 and 3.00% in year 3.

In total, we expect to achieve €201,040 in sales and €19,467 in EBITDA (i.e. 9.68% margin) in year 3.

The gross profit margin should remain constant at around 56.00% over the duration of the plan. The improvement in EBITDA margin is mainly due to better absorption of fixed costs following the increase in sales.

We expect positive cash generation throughout the plan. Cash flows generated by the business should be sufficient to cover loan repayments while maintaining a headroom to deal with unforeseen events.

Our initial financing requirement amounts to €85,000. The sole partner, David M., will personally contribute a sum of €30,000 (35% of the total), and we would like to obtain a loan for the remaining €55,000.

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How to Open a Flower Shop

Writing a Business Plan for Your New Flower Shop

Biz Plan

Every business needs a business plan. It gets all those juicy ideas out of your head and on paper – trust me when I say it’s important to do this since the ideas in your head may not make sense when you see them on paper.  A business plan outlines the identity of your business and your financial goals for your business. It helps you get investment or loans and is ultimately your roadmap of where you want to go.

Before opening your flower shop business , you need to write a business plan.  You will want to come back to it when things get overwhelming and there is so much going on and you realize you don’t know.  It will help you remember why you went into the flower business in the first place and where you ultimately want it to go.

A flower shop business plan includes:

  • Executive summary
  • Business overview
  • Legal structure (sole proprietorship, partnership, corporation, Limited Liability Company (LLC)
  • Overview of the floral industry
  • Description of potential customers and the size of your potential customer base
  • Marketing strategy and how you will meet the market needs
  • Market research of your florist competitors (both direct – retail florists and indirect – supermarkets)
  • Description of your shop location, business hours, and retail store layout / online operations
  • Overview of the business owners, business partners, and suppliers to your flower shop
  • Employee plan
  • Key performance indicators and business goals
  • Financial assumptions – costs to start your flower shop , explanation of your source of income, annual sales, operating expenses, monthly payments, etc.
  • Financial statements (pro forma balance sheet, income statement (also called a profit and loss statement), and cash flow projections. This is a really important section for any business owner since it will help show the potential profitability of your flower shop business. In some cases, the numbers won’t let you make enough money to pay your bills. Better to find that out now and not after you quit your well-paying day job. You will also use the business plan to help you make the necessary financial calculations, allocate your resources, and make just about every decision along the way.

Because it is a plan outlining every detail of your new business and how you will repay borrowed money, a good financial plan is a crucial part of any flower shop loan application .

It also is the basis for good leadership for yourself or your manager and your employees. For help on writing a business plan, see the starting a business section of the  Small Business Administration’s web site  for a blank template. There are also  flower shop business plan templates  you can use to get started from LivePlan.

Don’t get bogged down by the details at first. You may not even have the answers yet for many of the sections and that’s ok, that’s what the business plan is for.  It’s better to learn this on paper and not after you pay on a 12-month lease on a building that you can’t open because you forgot to get your licensing in place. Start with an outline of your proposed business, and stick to the basics. Create broad topics such as Market, Facilities, Staffing, Insurance, Advertising, etc. Then you can shuffle the cards and add details as you learn them. Before long, you’ll have a pretty good picture of your new flower shop. When it comes time to put the business plan into writing for your bank or for a lending organization, you’ll have most of the information at hand.

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Flower Shop Business Plan Sample

JUN.09, 2018

starting a flower shop business plan

Florist business plans for your own flower business

Are you planning to starting a flower shop business ? Floriculture is profitable business to venture in when planned properly. The history of floriculture industry began back in 1800 in England where flowers were grown on large scale on estates. Today, growing of flowers as greatly changed and have been embraced by many people across the world. For instance, in 1950s the flower growers in the United States was less than US $3billion. In 1992, this figure had increased to US$100 billion. In 2003, the global trade for flowers had tremendously increased to US$101 billion. According to reliable sources, the floral industry grows more than six percent annually. Venturing into the floral industry is definitely a great idea, but it needs proper planning and finances to make in the flower shop business plan . With this flower shop business plan, you will have a clear picture on what it required of you to succeed in the industry. Flowers are loved by many and with the right customer target, you are in for business.

Executive Summary

2.1 the business.

The flower shop will be registered using the name Kate’s Blossoms and will be situated in Seattle, Washington. The shop will be owned and managed by Kate Spencer who is an experienced florist.

2.2 Management Team

Kate Spencer owner and manager of Kate’s Blossoms is an expert florist who has worked extensively in the flower industry for over a decade. During her career, Kate worked for high profile and flower shops across United States. Considering her extensive, it wasn’t difficult for her to open a flower shop business .

2.3 Customer Focus

Before beginning a flower shop, it is essential to have an in-depth understanding of your flower market and statistics. Kate’s Blossoms plans to set up its shop in a strategic location with plenty of people traffic. Customers are anyone who is a flower enthusiast or keen on purchasing some flowers for different reasons.

2.4 Business Target

Prior to s tarting a flower shop business , Kate went through a couple of flower shop business ideas , so as to make the right decision. Kate’s Blossoms intends to offer different types of flowers for various occasions to a wide range of customers visiting the shop. Kates’s Blossoms plans to find a creative marketing approach to survive competition and get good market.

Flower Shop Business Plan - 3 Years Profit Forecast

Florist Business – Company Summary

3.1 company owner.

Kate Spencer is an experienced florist specialist with a successful career journey in the flower industry. She has also majored in flower farming and attained excellent floral certification in her career. Having worked for various famous shops and companies across the United States, she has an immense understanding of the procedures required for starting a flower shop business . With this experience and knowledge, Kate is positive that the launching of the flower shop with go as planned and customers will start visiting the shop soon to make purchases.

3.2 Aim of Starting the Business

The modern society presenting flowers as a gift to friends and loved ones has become a tradition and for this reason, the demand for flowers has gone up. The fact that flowers are beautiful and yet affordable, is the reason why many people prefer using them for expression. With the flower trend as a tradition across the United States, Kate thought it was the right time for starting a flower shop business  to address market needs.

3.3 How the Business will be Started

With over 10 years’ experience in the flower industry, Kate Spencer enjoys a massive experience in the industry. For this reason, she has a keen understanding on what it required to start the flower business. After carefully studying local flower shop market trends, Kate has worked closely with experts to come up with a comprehensive financial analysis. In addition, she has invested to have an in depth flower shop business plan that will cover all sectors required to set up the floral shop. A good marketing plan will be greatly helpful to market the business to reach as many people as possible in Seattle, Washington and across the United States.

Self Storage Business Plan - Startup Cost

Most flower shops aim at providing a wide range of flower products and services.

A Floral Services for Customers

Unlike small flower shops who only sell flowers to individuals, Kate’s Blossoms floral shop will focus on availing flower products and related services to different types of people and go a step further to offer customized flowers in accordance to customer preferences. Kate’s Blossoms intends to provide a wide variety of floral services to different customers. When planning on opening a flower shop business , you should survey the market and determine what customers are looking for. In this case, Kate’s Blossoms intends to offer the following products at its Seattle floral shop:

  • Offer bouquets with flower arrangements to make each occasion memorable.
  • Offer floral settings and table setting, wedding receptions, corporate events and ceremony venues.
  • Provide floral consultation services to help a customer choose the flowers that complement the theme and style of their occasion.
  • Offer exquisite floral arrangement for the perfect finish.

To open a flower shop and make it successful depends on the creativity and diversifying consumer products. This is why it’s essential to come up with a realistic and competitive florist business plan .

Marketing Analysis of Florist Businesses

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The flower industry is raking in impressive numbers and for this reason, businesses venturing into the industry are witnessing fast growth and high profitability. However, when coming up with a business plan for flower shop , it’s essential to do your homework well. With each passing day, new flower shops continue to emerge in Settle, Washington. Understanding your local market is key to give you intimate knowledge of local trends. Many floral shops are working hard to meet the growing demand for flowers and a creative customer oriented approach is required to make your flower shop dream come true. A good floral shop should be in a position to offer fresh and healthy different types of flowers to potential customers.

5.1 Market Segment

In order to ensure Kate’s Blossoms to meet its obligations, the flower shop will focus on selling various flower products and services. The aim it to introduce a wide array of services that are exclusively associated with Kate’s Blossoms. A good flower shop business plan sample should be in a position to identify potential customers for the flower shop business plan . Kate’s Blossoms will basically reach out to anyone who’s interested in flower and services being offered. After extensive market research, the flower shop has identified the following customers to patronize the facility.

Flower Shop Business Plan - Market Segmentation

5.1.1 Individuals

One of the biggest markets for Kate’s Blossoms is individuals who love flowers. The concept of buying flowers for personal use has been embraced by many people across United States. For instance, some people buy flowers to keep in their house for beauty or other could get rose flowers for a loved one to express their feelings. During special occasions such as Mother’s Day, Valentine’s Day or Father’s Day to mention but a few people tend to buy flowers more compared to normal days. According to many florist business plans , statistics indicate that Americans spent $31.3 billion on floriculture in 2015. The growth witnessed in the floral industry has been attributed to an increasing number of people embracing the flower giving lifestyle. This flower shop business proposal sample is designed to focus on reaching out to current flower enthusiasts in a bid to encourage them to try out different types of bouquets arrangements.

5.1.2 Corporates

This group consists of customers who are looking to hosting events that require some floral arrangements. This group consists of people drawn from various corporates and firms from various professional and industries looking for a flower shop provide top notch arrangement for the perfect finishing touch or completely transforming a space. Once in a while, corporates usually host parties and events and require a professional to handle the arrangement. Kate’s Blossoms, wishes to target these kind of events to provide floral services as well as table setting. The business will provide a conducive environment for your planned event for your flower shop business plan partners, employees and potential business partners to meet, exchange ideas, celebrate and socialize. Seattle is a big city with a lot of companies that hold events once in a while. For this reason, Kate worked on the perfect plan on how to start a flower store business plan that will target these corporates for frequent gigs.

5.1.3 Weddings

Weddings happens all the time across Seattle city. One of the main requirements to have a beautiful wedding receptions are flowers. Most couples when planning for a wedding they want to deal with a company that provides top notch flower service to make their day memorable. According to the sample business plan for a flower shop, Kate’s Blossoms intends to focus on couples planning a wedding to provide over the top flower arrangement for their special day. The flower shop will give couples the options to choose the flowers they want so as to get a customized service. Today, people getting married are willing to spend a considerable amount of money to grace their occasion with beautiful flowers and table setting. The flower shop business plan example plans to invite potential couples to visit the floral shop to look at previous successful work and benefit from experts advice.

5.1.4 New Mothers

Presenting a bouquet of beautiful flowers to a new mother is always a heart melting action. Kate’s Blossoms floral shop business plan will focus on targeting people having new mothers in their lives to spoil them with some flowers. New mothers will also be a business target when it comes to baby arrangements. These flower arrangements will be arranged depending with the gender of the child. For instance if it’s a baby girl, a mixture of daisies and pink roses can be arranged in a basket to celebrate the birth of a new baby girl. In another instance, a baby boy can get an arranged bouquet of yellow Asiatic lilies, green pompons and blue delphinium.

5.2 Business Target

Everyone wants to become part of the floral culture and Kate’s Blossoms has an excellent opportunity to launch its services on the market. Settle is a large city and the floral shop intends to set up in a strategic location with high human traffic. In order to boost revenue, the flower shop plans to offer a diversified product range of services for its customers. With a good strategic business plan flower shop in place, Kates’s Blossoms hopes to achieve a 28-35% increase in annual sales.

5.3 Product Pricing

When planning how to open your own flower shop, it is necessary to do a market study and compare product prices from competitors. You should also make use of free flower shop business plan ideas available in the internet to have helpful information on how to run a successful floral business. When it comes to pricing the services, a proper research needs to be carried out to come up with attractive packages. Given the increasing number of flower shops, Kate’s Blossoms is keen to have competitive pricing in order to stay afloat and compete favorably with other industry players. The business will also capitalize on introducing awesome packages that are not be offered by other flower shop to attract even more customers.

The flower industry is experiencing rapid growth as giving of flowers as a form of gift becomes more predominant. With more people and corporates keen on finding a sensitive and beautiful way to express themselves, the of floral shops has drastically increased and there is need for Kate’s Blossoms to find the best strategic plans of how to open up a flower shop business and remain relevant in a fast growing industry.

6.1 Competitive Analysis

Kate’s Blossoms plans to come up with business model that will sustain business operations and ensure customers enjoy superior quality products. There are other flower shops in the city but the business has identified strategies to help it remain ahead of competitors.

6.2 Sales Strategy

For the flower shop to attain its sales goals, the following strategies have been identified to help market the business.

  • Organize a grand party for the entire neighborhood to introduce the flower shop to customers. During the event, offer customers free coffee and snacks for them to show them what the flower shop business plan s to offer.
  • Offer training sessions to keep staff up to date about the latest floral services available in the flower shop. Doing this empowers staff to convince customers why they should spend their money on various flower services and products.
  • Embrace SMS text messaging as a way to retain clients and build long-term customer relationships and loyalty
  • Place signage at strategic points within the customer target areas to create awareness and market the flower shop.
  • Come up with loyalty plan that see loyal customers enjoy goodies from the floral shop and remain committed clients
  • Advertise the flower shop on local media channels such as radio, newspapers and television
  • Use social media channels such as Facebook, Twitter and Instagram to market the flower shop

6.3 Sales Forecast

To achieve its targets, Kate’s Blossoms has formulated a sales forecast to demonstrate how the floral shop will perform when it starts operations. Before you venture into how to start a floral design business, you have to have a comprehensive flower shop business plan with achievable goals. Kate Spencer has the right information on how to start a flower shop and believes the business will be the best in Seattle.

Flower Shop Business Plan - Unit Sales

Personnel Plan

High quality business plan and professional support.

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Kate’s Blossoms hopes to employ well trained and experienced personnel to run the operations of the flower shop on a daily basis. According to many floral business plans , the business costs should include a personnel budget to enable the business have an idea how much it will spend on salaries.

7.1 Personnel Plan

Kate’s Blossoms is owned by Kate Spencer who will also be the manager of the flower shop. As preparations are put in place for the business to open doors to the public, the following staff will be employed in the flower shop.

Owner/Manager Operation Manager 2 Marketing Executives 1 Cashier 2 Cleaners 6 Florists

Successful applicants will be undergo training to familiarize themselves with flower shop operations to boost productivity and performance. The flower shop business plan s to encourage everyone to work as a team for smooth day to day operations.

7.2 Salaries

Kates’s Blossoms plans to compensate its members of staff the following salaries within the first three years of operation. If you are planning on how to start my own flower shop business , paying your employees a competitive package should be among your priorities to motivate them.

Financial Plan

Kate’s Blossoms has come up with a detailed financial plan that will guide the operations of the flower shop. Initial capital and business expenses need to be well-defined in the flower shop business plan template . In this flower shop business plan , Kate Spencer will finance the flower shop business plan assisted by two investors. A bank loan will be secured to help finance budget deficiencies. When it to how to start a floral business , you shouldn’t be afraid to seek help form experts to come up with a comprehensive financial plan. If you are wondering on how to start your own flower shop and make it successful, you will need to come up with an awesome flower shop business plan that will guide you to achieving your goals.

Below is important financial data for Kate’s Blossoms.

8.1 Important Assumptions

Financial forecast for Kate’s Blossoms shall be based on the assumptions below.

8.2 Brake-even Analysis

The Brake-even Analysis for Kate’s Blossoms is shown in the graph below.

Flower Shop Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 monthly profit.

Flower Shop Business Plan - Profit Monthly

8.3.2 Yearly Profit

Flower Shop Business Plan - Profit Yearly

8.3.3 Monthly Gross Margin

Flower Shop Business Plan - Gross Margin Monthly

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Kate’s Blossoms is shown below.

Flower Shop Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Below is a summary of pro forma cash flow, subtotal cash received, subtotal cash spent on operations, subtotal cash spent and subtotal cash from operations.

Flower Shop Business Plan - Projected Cash Flow

Download Florist Business Plan Sample in pdf

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Business Funding and Market Research

Florist Business Plan

Updated on January, 2024

Florist Business Plan

How to Write a Florist Business Plan?

Florist Business Plan is an outline of your overall florist business. The florist business plan should include a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the florist business plan as you need to consider various factors that can impact the business’s success. Read the sample florist business plan in order to have a clear understanding of the process.

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our Florist Business Plan to write a plan in just 2 days .

This depends on your expected revenue and cost. Also, we need to consider the startup cost. Find out the answer- Is Florist Business Profitable?

Table of Contents

Executive summary, how to write an executive summary.

An executive summary should include four sections: an overview, a mission, a vision and an industry overview. The overview section should include details such as the business name, founder details and primary services and products. You can also include any USPs to highlight your competitive advantage. Click on this box to read the details of executive summary writing process. The executive summary should be written at the end and it should inspire the reader to go through the entire business plan. Checkout this sample executive summary for your florist business plan.

Elena Rodriguez opened the beautiful Bloom Haven Florist in the middle of Miami’s busy cityscape. Our company is well-known for its beautiful flower arrangements and other associated services of the highest quality. The creative approach to floral creation at Bloom Haven is fueled by Elena’s considerable expertise in botany and design. The use of flowers that are responsibly obtained, our bespoke design services, and our in-depth knowledge of both modern and classic floral trends are the cornerstones of our unique selling proposition (USP). Whether it’s a formal event, a private party, or a business environment, we have the experience to create a custom arrangement that is perfect for our customers.

Mission: We want to enhance Miami’s beauty via personalized, environmentally conscious floral creations that prioritize sustainability. Through elevating their memorable occasions with our one-of-a-kind arrangements, we want to establish enduring connections with our patrons.

Vision: We want to be the best florist in Miami, known for our creative creations, dedication to sustainability, and happy customers. While fostering relationships with the local community and the environment, we want to be the flower industry leaders.

Industry Overview:

With a projected market value of $25.9 billion in 2023, the flower business in the United States is a prosperous sector. With a predicted CAGR (compound annual growth rate) of 3.4%, this market is expected to reach $33.4 billion by 2028, thanks to factors including increasing disposable income, e-commerce, demand for event flowers, and knowledge of the health benefits of flowers.

Financial Highlights

Earnings & profitability.

Screenshot 2023 12 28 at 1.00.49 PM

Break-Even Analysis

Screenshot 2023 12 28 at 1.08.02 PM

Business Description

Business Name: Bloom Haven Florist

Founders: Elena Rodriguez

Management Team: [You can ignore this/ delete this but its better to provide it]

1 3

Legal Structure: LLC

Location: Miami

Goals & Objectives:

  • Customer Base Expansion: Targeted marketing, community involvement, and outstanding customer service will increase the client base by 20% per year.
  • Revenue Growth: By specializing on high-margin items and services, such as custom arrangements and event floral design, you may increase your yearly income by 15-25%.
  • Sustainability Initiatives: Using eco-friendly products, cutting down on waste, and supporting local farmers are just a few examples of the sustainability measures that should be implemented and achieved annually.
  • Service Diversification: Workshops in flower design, subscription services, or eco-friendly home décor are just a few examples of the new offerings you may launch twice a year.
  • Online Presence Enhancement: Create and maintain an extensive web presence with the yearly goal of increasing online sales and social media engagement by 30%.
  • Brand Recognition: Through active participation in local events, partnerships, and sponsorships, elevate Bloom Haven Florist to a prominent Miami brand within three years.
  • Customer Loyalty Program : Get at least 25% of your consumers to join your customer loyalty program by providing them with rewards and individualized service.
  • Team Development: Ensure that every employee has access to a minimum of two professional development opportunities per year to help them grow professionally and improve their skills in areas such as floral design and customer service.
  • Community Engagement: Get involved with local events and charities as often as possible; each year, try to team up with a minimum of four different gatherings.
  • Operational Efficiency : Make steady progress toward operational efficiency goals, with a yearly cost reduction target of 10% to be met via enhanced inventory management and process simplification.

Products : 

  • Custom Floral Arrangements: Tailored bouquets and arrangements for personal gifts, celebrations, and special occasions.
  • Event Floral Services: Floral decor for weddings, corporate events, parties, and other large gatherings, including centerpieces, stage decor, and venue arrangements.
  • Seasonal Collections : Curated floral collections that change with the seasons, offering fresh, seasonal blooms and designs.
  • Subscription Services: Regular flower delivery services for homes and businesses, offering weekly, bi-weekly, or monthly fresh flower arrangements.
  • DIY Floral Kits : Kits with fresh flowers, accessories, and instructions for customers who enjoy creating their own arrangements.
  • Indoor Plants : A selection of popular and easy-to-care-for indoor plants, both flowering and foliage varieties.
  • Garden Supplies and Plants: A range of outdoor plants, herbs, and garden accessories for gardening enthusiasts.
  • Floral Workshops and Classes: Conducting workshops for various skill levels, teaching floral arrangement, care of plants, and other related skills.
  • Gift Items: A range of complementary gift items such as vases, greeting cards, scented candles, and artisan chocolates.
  • Eco-Friendly Floral Products : Special line of eco-friendly and sustainable products, including organic flowers and biodegradable pots and packaging.
  • Sympathy and Funeral Arrangements: Specialized floral arrangements for funerals and memorials, emphasizing empathy and respect.
  • Holiday Specials: Unique arrangements and decor for major holidays like Valentine’s Day, Mother’s Day, Christmas, etc.
  • Corporate Services: Tailored services for businesses, including office decor, corporate gifting, and event arrangements.
  • Online Exclusive Arrangements: Unique arrangements available exclusively for online customers, encouraging online sales.

Financial Overview

Startup cost, revenue & cost projection, profitability & cash flow projection, business model, tips on business model canvas.

The Business Model Canvas is a high-level overview of the business model. It can also be considered as the business model map in the overall freight broker business plan. The important partners, key activities, value proposition and cost & revenue sections are only some of the nine vital components. A company idea’s complexities may be mapped out, analyzed and communicated with the use of the canvas. It shows the whole picture of a company’s value creation, delivery and capture processes. It helps new business owners hone their ideas, encourage creative thinking and make sound strategic decisions. It’s a helpful resource for coming up with ideas, organizing plans and presenting business models to key players freight broker business plan.


Tips on SWOT Analysis

A SWOT analysis is integral to the florist business plan. It offers a clear lens into a company’s strengths, weaknesses, opportunities and threats. This self-awareness enables effective resource allocation and strategic positioning against competitors. Businesses can mitigate risks, make informed decisions and set realistic goals. In addition, presenting a SWOT analysis in a business plan communicates to stakeholders that the company possesses a deep understanding of its market environment. In essence, SWOT ensures a business’s strategy is grounded in reality enhancing its chances of success.


Marketing Plan

How to write your marketing plan.

In your florist business plan, the marketing plan concisely focuses on customer engagement & competitive strategies, incorporating a marketing budget, promotional channels, brand management and a go-to-market approach. It requires understanding the target audience and competition, setting defined marketing goals and developing a strategy that blends these elements. This approach ensures efficient budget use, leverages appropriate channels for promotion, maintains brand integrity and executes a solid market entry strategy.

Promotional Channels

Social media marketing – $15,000 (30%).

  • Platform Focus: Focus on platforms like Instagram, Pinterest, and Facebook, ideal for showcasing visual content. Post high-quality images of arrangements, behind-the-scenes glimpses, and customer testimonials.
  • Paid Ads: Utilize targeted ads to reach potential customers interested in events, weddings, home decor, and gardening.
  • Content Strategy: Regular posts featuring floral arrangements, seasonal specials, DIY tips, and collaborations. Include interactive content like polls and quizzes to engage followers.

Website and SEO – $10,000 (20%)

  • Website Revamp: Ensure the website is visually appealing, user-friendly, and effectively showcases your products, services, and customer testimonials.
  • Blog Content: Regular blog updates with content on flower care, arrangement tips, seasonal trends, and sustainable practices in floristry to drive organic traffic.
  • SEO: Optimize for keywords related to floristry, event decorations, sustainable flowers, and local floral services to improve search rankings.

Email Marketing – $5,000 (10%)

  • Newsletter: Develop a monthly newsletter featuring new arrivals, special offers, seasonal bouquets, and highlights from events or workshops.
  • Segmentation: Tailor content for different audiences, such as event planners, individual customers, and corporate clients.

Local Partnerships – $7,000 (14%)

  • Community Events: Collaborate with local events, fairs, and community gatherings, offering floral decorations or workshops.
  • Partnerships with Wedding Planners and Venues: Establish connections for wedding floral services.

Influencer and Local Celebrity Collaborations – $6,000 (12%)

  • Collaborations: Partner with local lifestyle influencers or celebrities for custom bouquet creations, leveraging their audience for wider reach.
  • Sponsorship Deals: Offer floral services for local events or photo shoots in exchange for social media exposure.

Direct Mail and Local Advertising – $4,000 (8%)

  • Direct Mail: Send out well-designed brochures or discount offers to local businesses, wedding planners, and event venues.
  • Local Media: Invest in advertising in local magazines, community newsletters, and sponsor local community events to build presence.

Referral Program – $3,000 (6%)

  • Referral Incentives: Implement a program where customers receive discounts or special offers for referring new clients to your florist shop.

Brand Management

Social media marketing.

  • Brand Voice and Visual Identity: Establish a brand voice that resonates with your target audience, focusing on creativity, elegance, and sustainability. Use a consistent visual style across platforms featuring your floral arrangements, events, and behind-the-scenes work.
  • User-Generated Content:  Encourage customers to share their experiences and photos of their purchases. Repost these on your platforms to build credibility and authenticity..
  • Live Sessions: Host live sessions showcasing flower arrangement tutorials, Q&A with your team, or behind-the-scenes glimpses into your workshop.

Search Engine Marketing (SEM) and Local SEO

  • Ad Copy: Emphasize unique selling points like sustainable practices, bespoke designs, or specialty in events and weddings.
  • Website Optimization: Ensure your website is visually appealing, showcases your portfolio, and uses relevant keywords such as “sustainable florist,” “wedding flowers,” and “Miami flower delivery.”
  • Google My Business: Keep your listing updated with attractive photos, detailed service descriptions, and contact information.

Email Marketing

  • Newsletter: Share updates about new offerings, seasonal collections, special promotions, and highlight beautiful arrangements created for clients or events .
  • Segmentation: Tailor emails for different groups such as event planners, regular customers, and corporate clients.

Local Partnerships and Sponsorships:

  • Community Events and Festivals: Collaborate with local events, offering flower decorations as prizes or sponsorships, increasing visibility among local residents and businesses.
  • Collaboration with Wedding Planners and Venues: Offer exclusive deals or showcase collaborations to attract wedding-related business.

Content Marketing

  • Educational Content: Create blog posts and videos about flower care, arrangement techniques, and the latest trends in floristry.
  • Behind-the-Scenes: Share stories and photos from event setups or special arrangement creations to give insight into your work process.

Influencer and Local Celebrity Collaborations

  • Partnerships with Local Influencers: Work with lifestyle or event influencers for stylized shoots, leveraging their audience for broader exposure.
  • Content Collaboration: Co-create content that showcases your floral designs and the influencer’s styling or event planning skills.

Offline Advertising

  • Local Media and Print: Advertise in local lifestyle magazines, community newspapers, and bridal publications with visually appealing ads.
  • Community Boards and Boutiques: Place eye-catching flyers and business cards in local boutiques, wedding shops, and community centers.

Referral Program

  • Incentivize Referrals: Offer discounts or special services to clients who refer new customers to your business.

Go To Market Strategy

Online presence and community engagement.

  • Professional Website: Develop a website showcasing your floral services, arrangements, and event work. Include a user-friendly ordering system and a gallery of past projects.
  • Content Marketing: Publish blog posts or articles on floral design, care tips, and trends to drive search engine rankings.
  • Local Directory Listings: Ensure your business is listed in local online directories and floristry portals to enhance local search visibility.
  • Partnerships:   Collaborate with local event planners, wedding venues, and community organizations to offer promotional deals and build a network within the local community.

Studio Launch Event and Promotional Offers

  • Grand Opening Event: Host an event to introduce your florist shop. Invite local businesses, event planners, and community members to experience your floral designs.
  • Introductory Discounts: Offer special rates for first-time customers or bundle packages for events and weddings to attract new clients.

Digital Marketing and Customer Relations

  • Social Media Campaigns: Utilize platforms like Instagram, Pinterest, and Facebook to showcase your floral designs. Post behind-the-scenes content, customer testimonials, and highlights from events.
  • Email Marketing: Send regular newsletters with updates, special offers, seasonal collections, and floristry tips to keep your audience engaged.
  • Loyalty Program: Implement a program to reward repeat customers with discounts, exclusive offers, or early access to new collections .

Brand Awareness and Public Relations

  • Local Media Outreach: Engage with local media for features, interviews, or lifestyle segments. Share stories about your unique floral designs or sustainable practices.
  • Community Involvement: Participate in community events or sponsor local programs to increase brand visibility.
  • Influencer Partnerships: Collaborate with local lifestyle bloggers or influencers for stylized floral shoots and share this content across social media.

Performance Tracking

  • Analytics and Feedback: Regularly monitor the effectiveness of your marketing strategies through tools like Google Analytics, social media insights, and customer feedback.
  • Adaptation: Be prepared to adjust your strategies based on performance, staying flexible to market trends and customer preferences.

Organizational Overview

How to write your organizational overview.

Organizational overview in a florist business plan provides a snapshot of how a company is structured and operates. It outlines the ownership structure, roles, responsibilities of key management personnel and the reporting hierarchy within the organization. This section offers stakeholders, investors and other readers a clear understanding of the company’s leadership and its chain of command. Additionally, it may give insight into the company’s culture, values and operational philosophy. florist business plan

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Elena Rodriguez brings a wealth of knowledge in botany and creative design to her work as the creative director of Bloom Haven Florist, a cutting-edge flower business in Miami. An artistic sensibility and a deep appreciation for the natural world set her on the path to a career in floristry, where she later became an expert in sustainable techniques, floral design, and botany. Elena has a deep knowledge of plants and flowers and the creative talent to design beautiful arrangements thanks to her unusual educational background.

Elena has honed her abilities over the years in the floristry industry, working in design, sourcing, and event planning, among other areas. She is an expert at flower arrangement and has a keen grasp of client cooperation. Her mastery of eco-friendly and forward-thinking floral arrangements, together with her sixth-sense for what her clients want, makes her a legendary personality in the world of flowers.

The choice to open Bloom Haven Florist in Miami, a city renowned for its bright aesthetics and lively culture, marks Elena’s business adventure. Beyond just selling flowers, her dream for the company is to make it a place where people can relax and enjoy nature while seeing each arrangement as an artistic creation. Her belief in tailoring her service to each individual customer is reflected in the one-of-a-kind flower arrangements she designs.

At its heart, Bloom Haven Florist is her dedication to eco-friendliness and new ideas. The boutique claims to be a sanctuary for environmentally concerned and artistically motivated customers because to its staff’s deep regard for the environment and their use of only flowers obtained from sustainable sources.

Furthermore, Elena is actively involved in the Miami community outside of her shop. She is very involved in the community, attending seminars and events where she may meet other passionate people, share her expertise in sustainable floral design, and make connections with local companies and customers. Through her engagement, she gains a deeper understanding of the floristry industry’s trends and shows her commitment to creating an environment where the art of floristry is valued and appreciated.

Bloom Haven Florist, headed by Elena Rodriguez, is destined to become a Miami icon in the floristry industry, renowned for its dedication to individualized creative floral expressions, environmental conscience, and high quality. An exemplary career, an abiding love of floristry, and a dedication to enhancing Miami’s cultural environment are all on display in Elena’s life story.

Positions and Responsibilities

Chief executive officer (ceo) – elena rodriguez.

Elena Rodriguez is in charge of the day-to-day operations of the company, establishes long-term objectives, and represents Bloom Haven Florist at trade shows and in negotiations as CEO. Making key decisions, overseeing resource management, and facilitating productive communication between staff and management are all responsibilities of hers. In ensuring the company’s continued dedication to quality and sustainability, her position is critical to its future success.

Floral Design Manager

All floral arrangements are created and executed under the supervision of the Floral Design Manager. Supervising the design team, checking their work for originality and quality, and meeting unique customer needs are all part of this position’s remit. Their knowledge of floral design trends allows them to update the boutique’s selection accordingly.

Senior Florist/Floral Designer

Crafting floral arrangements, these experts must be well-versed in aesthetic concepts and make sure every arrangement is up to the boutique’s high standards. From basic bouquets to extravagant event décor, they collaborate closely with customers to realize their floral dreams.

Delivery and Logistics Coordinator

Delivery of flower arrangements and other merchandise is part of this role’s responsibilities. The coordinator is responsible for coordinating the logistics of event installations and big orders, as well as managing delivery schedules and coordinating with drivers to guarantee effective and timely service.

Marketing and Social Media Coordinator

In charge of creating and executing marketing plans to advertise the boutique and its offerings. Among these activities include community engagement, maintaining the brand’s social media presence, and content creation for promotional purposes.

Financial Controller

Ensures that Bloom Haven Florist’s accounting, budgeting, and financial planning are all run smoothly. This person is responsible for overseeing payroll and bills, ensuring financial compliance, and providing financial data and insights to aid in strategic decision-making.

Junior Florists and Support Staff

Team members like these help the senior florists out with things like flower processing, cleaning, and arranging the workplace. They also lend a hand with other operational areas like packing and displays, and they help with making simpler floral arrangements.

Facilities and Maintenance Coordinator

Keeps the floral shop’s physical environment in good repair, watching out for its functionality, safety, and aesthetic appeal. Taking care of routine maintenance, repairs, and any enhancements or decorations that are required to improve the workspace’s functioning and the client experience falls under this category.

Visual Merchandiser

The visual appeal of the business and its window displays is the primary emphasis of this position. The job of the visual merchandiser is to improve the shopping experience for consumers by creating eye-catching displays.

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Operational Overview

Custom floral arrangements.

  • Making custom flower arrangements using flowers that are grown in an environmentally responsible manner.
  • Perfect for party favors, house décor, workplaces, and individual celebrations.
  • Personalized service with a range of convenient choices for online and in-store purchases.

Event Floral Design Services:

  • Flowers designed by experts for special events like weddings and business galas.
  • Making use of one-of-a-kind patterns and themes for every occasion.
  • Floral installations, centerpiece design, and venue decorating are all part of the service.

Subscription Services:

  • Fresh flower bouquets delivered to homes or companies on a regular basis.
  • Personalize your plan according to your preferred frequency and size.
  • Weekly, biweekly, or monthly delivery are available as options.

Floral Workshops and Classes:

  • Workshops on ecological techniques, flower arrangement, and maintenance are held regularly.
  • Workshops given by seasoned floral arrangers and designers.
  • Targeted workshops for holidays and special occasions, such as Valentine’s Day, Mother’s Day, and holiday crafts.

Gardening and Plant Care Consultation:

  • Professional guidance on gardening and plant maintenance, both inside and out.
  • Personalized consultations to help with choosing and caring for plants.

Gift and Accessory Sales:

  • Decorative goods, gardening equipment, and vases are some of the supplementary things for sale.
  • A hand-picked assortment of handmade and environmentally conscious hardware.

Wedding and Bridal Services:

  • Floral accessories, venue décor, and bouquets are all part of our all-inclusive wedding service.
  • Tailored advice and designs to complement any wedding theme.

Corporate Services:

  • Office décor and special corporate occasions may both benefit from our personalized flower arrangements.
  • Office arrangement subscription models for regular delivery.

Eco-friendly and Sustainable Options:

  • Emphasis on environmentally conscious arrangements and methods.
  • Organic flowers and packaging that breaks down naturally are part of the offerings.

Seasonal and Holiday Specials:

  • Festive centerpieces and garlands for Thanksgiving, Christmas, and Easter.
  • Discounts and special designs in honor of different holidays.

Delivery and Setup Services:

  • Trustworthy flower delivery service for all your floral needs.
  • Expert event and large-order setup services.

Industry Analysis

Tips on industry analysis.

The industry analysis section of the florist business plan offers a detailed exploration of the market environment. It identifies current challenges and potential opportunities within the industry, segments the target market to pinpoint specific consumer demographics, assesses the market’s overall size for growth potential and examines influential industry forces. This thorough analysis is essential for developing strategic business approaches, aligning objectives with market trends and positioning the company for competitive success.

With a projected CAGR of 3.5% between 2020 and 2025, the worldwide flower market is projected to reach a value of USD 103.9 billion by the year 2025. growing levels of knowledge about the health advantages of flowers, together with growing levels of disposable money and urbanization, are driving this increase.

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About a quarter of the world’s flower sales take place in the United States, making it the biggest market in the world. From 2020–2025, the US flower market is projected to increase at a CAGR of 3.1%, reaching a value of USD 25.8 billion. Rising e-commerce platform use, demand for corporate gifts, and online flower purchasing are the main factors fueling this expansion.

With a compound annual growth rate (CAGR) of 3.8% from 2020–2025, the Miami florist industry is projected to reach USD 1.2 billion by 2025. Reasons for this expansion include the city’s big and varied population, thriving tourist sector, and the rising demand for online flower delivery

Industry Trends :

There are several key trends that are shaping the florist industry, including:

  • Online flower ordering : Online flower ordering is becoming increasingly popular, as it is convenient and allows customers to compare prices and selection from a wide variety of florists.
  • Sustainability : There is a growing demand for sustainable flowers, as consumers become more aware of the environmental impact of the floral industry.
  • Direct-to-consumer (DTC) models : DTC models are becoming increasingly popular, as they allow florists to sell their flowers directly to consumers without the need for intermediaries.
  • Social media marketing : Social media is becoming an increasingly important tool for florists to market their businesses and reach new customers.

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Challenges for Florists

There are also several challenges that florists in Miami face including:

  • Competition: The florist industry is highly competitive, and there are many florists in Miami vying for customers’ business.
  • Seasonality: Flower sales are seasonal, and florists may experience slow periods during certain times of the year.
  • Rising costs: The cost of flowers and other supplies is rising, which can put pressure on florists’ profit margins.

Industry Problems 

  • Limited Selection or Availability of Flowers: Seasonal changes or problems with the supply chain could cause certain flowers to be unavailable to customers.
  • Delivery Delays or Issues : Dissatisfaction on the part of the consumer could result from delivery issues like delays, broken items, or wrong orders.
  • High Price Points : Custom or high-end flower arrangements might be more expensive than what some consumers are used to, particularly those who buy mass-produced bouquets.
  • Lack of Customization Options: Problems may arise for customers who have very particular design requirements if the available customization choices are limited or if the staff does not completely grasp their needs.
  • Perishability of Products : Complaints may arise if there are problems with the lifespan or quality of the flowers upon delivery, as they are perishable goods.
  • Website or Online Ordering Challenges: Customers may have problems with the online buying procedure, have trouble browsing the website, or not discover enough information about the items and services.
  • Miscommunication Over Design or Services : The end result of an arrangement or event decoration could be disappointing if the client and designer do not fully communicate their idea.
  • Limited Knowledge of Flower Care : Clients may not know what they’re doing when it comes to flower maintenance, which might reduce the product’s longevity..
  • Allergic Reactions or Sensitivities : Failure to adequately inform clients about potential floral allergies or sensitivities might lead to unpleasant situations.

Industry Opportunities

  • Diversified Supply Chain : To overcome the problem of seasonal flower shortages, broaden your supply base and work with greenhouse partners to provide a variety of flowers, including exotic and off-season types.
  • Reliable Delivery Partnerships : Reduce delivery delays and problems by establishing solid connections with dependable delivery firms. Make it possible for consumers to monitor the progress of their orders in real time.
  • Tiered Pricing Strategy : Ensure broader consumer appeal by offering a selection of items at different price points to accommodate varied budgets, from more inexpensive to luxurious settings.
  • Enhanced Customization Service : Make sure the customer’s preferences are understood and their vision is correctly transferred into the final product by developing a strong consultation process, which may be conducted in-person or online.
  • Educational Content on Flower Care : Incorporate flower care instructions into every product you sell and host online classes or articles to show people how to keep their flowers looking beautiful for longer.
  • User-Friendly Online Platform : Make an investment in an online ordering system and a user-friendly, straightforward website. Customers will be able to make better judgments with the help of thorough product descriptions, care instructions, and a frequently asked questions section.
  • Clear Communication Channels: Make sure there are good ways to talk about design and service requirements. Examples of these may include digital previews, design mock-ups, or visual assistance.
  • Allergy-Friendly Options : Clearly mark anything that might cause allergies and provide a variety of hypoallergenic floral selections.
  • Exceptional Customer Service Training : To improve the customer service they provide, train your employees to be quick to respond, empathetic, and skilled at addressing problems.
  • Feedback and Continuous Improvement: In order to make your services and products better over time, it is a good idea to regularly ask customers for their feedback in the form of surveys or comment cards.

Target Market Segmentation

Geographic segmentation.

  • Miami-Dade County Residents: Focus on residents for personal floral needs, including home decor, gifts, and special occasions.
  • Miami Neighborhoods: Target specific neighborhoods like Coral Gables, Brickell, and Coconut Grove, known for their affluent residents and businesses that could require high-end floral services.

Demographic Segmentation

  • Age Groups: Cater to a range of age groups, acknowledging that different age brackets may have varying floral needs, from young adults in need of gifts to older clients looking for home floral arrangements.
  • Income Levels: Offer a variety of services and products, from more affordable, ready-made bouquets for budget-conscious customers to luxury, custom-designed arrangements for high-end clients.
  • Cultural Diversity: Embrace Miami’s multicultural environment with flowers and designs that cater to different cultural traditions and celebrations.

Psychographic Segmentation

  • Event Planners and Wedding Organizers: Focus on individuals and businesses organizing events, offering bespoke services for weddings, corporate events, and parties.
  • Home Decor Enthusiasts: Target customers interested in enhancing their home aesthetics with floral arrangements and indoor plants.
  • Eco-Conscious Consumers: Cater to those who prefer sustainable and environmentally friendly products and services.

Behavioral Segmentation

  • Regular Gifting Customers: Focus on individuals who purchase flowers for regular occasions like anniversaries, birthdays, and holidays.
  • Corporate Clients: Target businesses and corporate clients for office decor, events, and gifting needs.
  • Seasonal Buyers: Cater to clients who purchase floral arrangements for specific seasons or holidays, such as Valentine’s Day, Mother’s Day, or Christmas.

Lifestyle Segmentation:

  • Wedding and Event Clients: Those planning weddings or large-scale events, requiring comprehensive floral services.
  • DIY Enthusiasts and Hobbyists: Offer workshops and DIY kits for customers interested in learning about floral arrangement and gardening.

Market Size

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  • Total Addressable Market (TAM) for Florist Business: The total addressable market (TAM) for Bloom Haven Florist encompasses the whole US market for floral goods and services. Everyone interested in home design and gardening, as well as those in need of floral arrangements for special occasions (weddings, funerals, business functions, etc.), falls under this category. Online flower delivery services, the growing interest in floral design as home and event décor, and the move towards eco-friendly and sustainable goods are all factors that are impacting the TAM for your company. In 2023, the TAM offers a wide-ranging potential in the industry, mirroring the national demand for floral goods and services.
  • Serviceable Addressable Market (SAM) for Florist Business: Your flower store, Bloom Haven Florist, may more precisely target a subset of the market in the SAM, which is a more narrow subset of the TAM. Everything from the neighborhoods and particular areas of Miami to the floral services and products you provide (such as wedding flowers, floral seminars, corporate events, and custom arrangements) and the demographics you want to serve in Miami fall under this category. A florist who focuses on ordinary retail flower sales or internet delivery would have a different SAM than Bloom Haven Florist, which specializes in high-end wedding bouquets or sustainable and organic floral items. In order to find the best market for your goods and services, this segmentation is essential.
  • Serviceable Obtainable Market (SOM) for Florist Business: Bloom Haven Florist’s potential market share, or SOM, is a subset of the SAM. This key performance indicator shows how much of the Miami market your company can realistically hope to capture given its present strengths, weaknesses, opportunities, and threats. Bloom Haven Florist’s reputation, the originality of your floral arrangements, the quality of your goods and services, your sales and marketing tactics, and your capacity to meet the demands and preferences of your Miami target consumer groups are all factors that impact your SOM. To help you concentrate your operational and strategic choices on efficiently acquiring and extending your share in the most relevant local market segment, the SOM gives a realistic objective for your organization in terms of sales, revenue, and customer base.

Industry Forces

Market demand and floral industry trends:.

Flower industry developments and wider lifestyle changes impact Miami’s demand for flower services. Personalized floral services for parties and special occasions are on the rise, as are flowers that are sustainably and locally grown. You may also see flowers used more often in home décor. The demand for creative floral arrangements has been on the rise, thanks in part to the proliferation of online flower delivery services and the popularity of photo-sharing platforms like Instagram. To take advantage of these trends, your firm may provide a variety of eco-friendly, creative flower arrangements and use digital platforms to connect with customers and make sales.


Local flower shops, internet flower delivery businesses, supermarkets with flower sections, and event-specific florists are all competitors in the florist sector. Bloom Haven Florist may differentiate itself by providing distinctive services, such as eco-friendly arrangements, innovative design workshops, and outstanding customer service. Boutiques that highlight their sustainable practices and specialized services tend to have more loyal customers.

Technological Advances

In order to attract and engage consumers, it is crucial to stay informed with the newest developments in digital marketing and e-commerce. A more engaging and loyal client base may be achieved by the implementation of a user-friendly online ordering system, the usage of customer relationship management software, and the strategic use of social media for marketing purposes. Additionally, you may maintain the attractiveness and novelty of your offers by using innovative floral design technologies and methods.

Regulatory Environment

For your flower shop to thrive, it is essential that you follow all applicable employment, environmental, and commercial management rules. You should keep yourself updated on any changes to floristry legislation that may influence your services and business model. These changes may pertain to waste disposal or sustainable sourcing, for example. The credibility and smooth running of your company depend on your adherence to all applicable laws and regulations.

Economic Factors

The demand for your services is affected by the economy, especially by consumer expenditure on discretionary products like flowers. Your customers’ propensity to spend on floral arrangements and events is susceptible to economic swings, which in turn affects your bottom line. Your pricing, advertising, and product strategies may be fine-tuned if you keep these considerations in mind.

Supplier Dynamics

Because of how dependent your company is on floral suppliers, shifts in supply, price variations, and international trade dynamics may all have an impact on how you do business. Keeping abreast of floral industry trends and cultivating strong connections with a variety of suppliers are crucial for keeping ahead of the competition and guaranteeing a steady supply of high-quality items.

Customer Preferences and Expectations

Customers in the floristry industry often have particular tastes when it comes to the flowers, the designs, and the services they need. The secret to happy customers is catering to their individual tastes and needs. Typical customer expectations include fresh flowers of good quality, prompt delivery, and aesthetically pleasing arrangements.

Social and Environmental Responsibility

More and more people are becoming concerned about the environment, which means that florists that use sustainable techniques can potentially reach a wider audience. Incorporating eco-friendly waste management procedures, participating in community events, and utilizing flowers produced locally are all examples of what this might entail.

Workforce Availability and Skills

You can’t run a successful flower shop without hiring talented people and giving them ongoing training in areas like sustainable practices, customer service, and floral design. To maintain a driven and competent staff, it is necessary to implement measures to increase employee happiness and retention rates.

Health and Pandemic-Related Impacts

Changes towards contactless delivery and virtual consultations have been driven by the need of adaptation, which has been highlighted by the COVID-19 pandemic. Ensuring the well-being of clients and personnel is of utmost importance, and health and safety regulations play a key role in this. These protocols impact service delivery and may even influence customers’ preferences and purchasing patterns.

Tips on Financial Modeling & Analysis

One of the most important and comprehensive parts of a florist business plan is the financial modeling and analysis section. It includes essential elements such as an Investment and Capital Expenditure Summary that details the necessary funds, a Revenue Summary that estimates profits, a Cost of Goods Sold (COGS) Summary that details the expenses of manufacturing or services and an Operating Expenses (OpEx) Summary that presents the costs of everyday operations. An Income Statement that shows how profitable the business is, a Cash Flow Statement that shows how liquid the funds are and a Balance Sheet that shows the overall financial health of the organization round out the part. For stakeholders to make educated decisions it is crucial to have a comprehensive picture of the company’s financial health and development possibilities.

Investment & Capital Expenditure

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Revenue Summary

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Cost of Goods Sold Summary

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OpEX Summary

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Income Statement

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Cash Flow Statement

Screenshot 2023 12 28 at 12.53.57 PM

Balance Sheet

Screenshot 2023 12 28 at 12.54.16 PM

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That’s usually because they are not knowledgeable enough to write a business plan on their own.

Or do not have the budget to pay a professional business plan writer.

If you have ever wanted to start a flower shop and you need to write a business plan to get funding then our Hybrid DIY Business Plan Template is for you.

Our Hybrid Business Plan Template is a high quality thoroughly researched flower shop business plan template that has examples for you to insert your own market and business specifics into.

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Flower Shop business plan

Use your completed business plan to:

Seek funding from banks or investors Be more confident about your flower shop Plan ahead for any future issues that may arise Express your flower shop business better Be prepared when meeting a future potential investor

This flower shop business plan template includes the following sections:

  • Executive Summary
  • The Enterprise
  • The Business Concept and Need
  • Industry/Market Overview
  • Growth Strategy and Implementation Summary
  • Management Plan
  • Risk Factors
  • Financial projections
  • Use of Proceeds

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flower shop business plan

Why You Should Start a Flower Shop

Roses are red, violets are blue, flower shops turn profits, and soon you can, too! Starting a floral business is more than just buds and blossoms—it has the potential to become a steady source of income. So what in “carnation” are you waiting for? With a little flower power, soon your sales will be in full bloom.

Is starting a floral business a good investment?

An eye for design and a green thumb are essential tools for any florist. These skills paired with a researched flower shop business plan and well-organized business model will take your hobby from a side gig to a successful revenue generator. Like many small business models, the revenue gained by a floral business is dependent on its location, level of efficiency, and its size. The completion of special orders provides the opportunity to create customized contracts and expand your network of clients.

Here are just a few reasons why you should consider starting your own flower shop:

  • The demand for flowers lasts all year round. From weddings and anniversaries to holidays like Valentine’s Day, a consistent stream of customers translates to high revenue for flower shops.
  • You don’t need to have a special degree to be a florist.
  • This type of business does not require a large pool of capital to start. You can start as a home-based floral business and flower shop and eventually expand to an off-site location once your base of clients starts to grow.
  • You get to meet new people and hear their stories. People buy flowers for special occasions—whether it’s a birthday party, school dance, or dinner party. By making connections with your customers, each arrangement you create will be that much more meaningful.

The state of the flower shop industry

According to Goodman, a florist can make a salary worth 10 percent of yearly sales of up to $500,000. For sales that exceed $500,000, the salary is 15 percent of that amount. In addition to this, a florist can make 10 percent in profits. For example, a person running a flower shop that makes $500,000 in annual sales can take home a salary of $50,000 and $50,000 in profit as well. Furthermore, a report by the Society of American Florists shows that a retail flower shop makes a mean yearly revenue of $362,318.

flower shop business plan

This flower shop business plan template will be delivered via digital download in fully editable Microsoft Word and includes flower shop pre-written example text, general industry research, general financials, example graphs and charts, references and narrative already completed for you.

Edit this business plan example for your local market and unique business qualities and you will end up with a far more distinctive and superior business plan at the fraction of the cost of a professional plan.

Red instructional text above each section is included to let you know what to insert in that section. In some areas, you can just add your information, in others you will need to use the example text as a basis to write your own business specifics. What sets you apart, your local market, your business team etc.

Example graphs and charts are also included for you to use as an example of what to insert in those areas for your market and location specifics.

Click here to view sample pages of this business plan template

This is a great d.i.y. (do-it-yourself) realistic alternative to paying a high priced business plans writer., add these extras as needed:.

  • Flower Shop Financial Template in Microsoft Excel (recommended) to calculate your finances. This excel template will allow you to enter financial data specific to your business and will produce proforma financial statements for use in your business plan. The worksheets (Set-up, Start-up, Sales, Headcount, Inventory, Operating Expenses, Capital Budget, Equity & Debt, and Amortization Schedule) contain instructions, questions for you to answer, and boxes (cells) for data entry. Cells in which you are to answer questions or enter data are yellow. Purple cells contain formulas that will be calculated automatically.

flower shop business plan

  • Flower Shop Funding Package includes a Microsoft PowerPoint transition slideshow template “Pitch Deck” to show lenders and investors your concept at a glance. It includes 12 slide flower shop images with instructional text for you to insert your specific business information into. This funding package also includes 51 raising capital documents covering topics such as Loans and Borrowing Documents, Investment Analysis Summary, Bank Loan Request Sheet, Loan Application Review Form, Loan Calculator, Pledge of Shares of Stock and more to help you with the paperwork prior to seeking funding.

flower shop business plan

Click here for sample pages of the items you will be receiving.

This is NOT a “turn-key” fill in the blanks plan. You will need to put in work to make it effective for your needs. Use this flower shop editable example business plan as a foundation/base to write your own plan upon.

This business plan template has been researched and custom written for the flower shop industry and has never been published to the public.

I am honest about what I am offering. No Gimmicks and No Promising that it will be Easy. You will receive a 35+ page flower shop editable business plan template in Microsoft Word for you to edit for your needs. If you are willing to put in the work to edit this plan you will end up with something far more unique and effective.

The best part about of our business plan template is that the TIME-CONSUMING parts are DONE for YOU.

Our Hybrid Fusion Business Plan Template saves you time as most portions are already completed for you to edit or to use as examples such as the narrative, industry research, formatting and general financials.

flower shop business plan

But I don’t want to sell you on EASY.

I want to make sure you obtain a well-researched industry-specific business plan template that you are able to build a realistic and truly investor-friendly business plan upon.

With our business plan template you will need to put in work but in the end, you will have something extensive, unique as well as researched to set you apart from the competition when applying for funding.

Do-it-yourself and not only save, but learn more about your business as well.

Here are what just some of our customers are saying:

Florist Business Plan

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flower shop business plan

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Florist Business Plan

Start your own florist business plan

Red, White & Bloom

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

“ If, at any time, it comes into my head, that a present is due from me to somebody, I am puzzled what to give, until the opportunity is gone. ”   Ralph Waldo Emerson “ Gifts ,” Essays, Second Series (1844).

In the 160 years since Emerson made this statement, certain things haven’t changed: some of the most successful businessmen still have trouble purchasing gifts – especially flowers – for their wives, fiancées or girl friends. While some things don’t change, fortunately others – such as technology that can make the gift-giving process easier – do.

Red White & Bloom believes there is an opportunity to use technology to make it simple for male executives to easily purchase custom flower arrangements, with delivery on days they determine in advance, for their loved ones. The company plans to approach its goal short term by targeting affluent executive businessmen in Midtown and Downtown Atlanta for a very upscale, Frequent Flower Gift Program and, long term, to debut the city’s first floral art gallery in a neighborhood that is building its name as the next major arts community in Atlanta. Red White & Bloom will differ from traditional florists by cultivating personal relationships through the use of technology and marketing, offering a gift program that makes purchasing flowers easy (and forgetting special dates a thing of the past), and delivering exceptional customer service. Ideally the company plans to open its gallery in March in Castleberry Hill, one of Atlanta’s historic loft neighborhoods that is less than one mile from Downtown Atlanta.

The company anticipates modest first year total revenue with the opportunity to increase Year Two revenue dramatically because of Valentine’s Day sales (excluded in Year One due to a March opening). Additional revenue growth should stem from the maturing Castleberry Hill area as a destination shopping district. At the time of opening the Castleberry Hill area will have approximately 1,500 residents. Studies indicate that a population of 10,000 is necessary to support a traditional retail florist; therefore, it is important to point out that Red White & Bloom will not be a typical retail florist. In Years One to Three of Red White & Bloom’s development, the company will not depend on retail traffic, but will instead use technology and savvy marketing programs to target ideal, repeat buyers (individuals and commercial accounts) in the more than 1,500 targeted businesses in Midtown and Downtown Atlanta office buildings.

With the anticipated expansion of Castleberry Hill as an arts district for leading Atlanta galleries, along with continued projected commercial and residential growth for the downtown area by Central Atlanta Progress, the Castleberry Hill location presents steady growth opportunities for Red White & Bloom. The company is forecasting conservative, yet healthy, revenue projections for Years Two and Three. If the company manages to this plan, revenues should consistently reach over $170,000 each additional year.

Red White & Bloom is an S-Corporation started by Jamie Muir, who is the majority owner.

Florist business plan, executive summary chart image

1.1 Mission

Red White & Bloom will use technology to identify and serve an ideal target audience within a five-mile radius of Castleberry Hill. The company will use sophisticated marketing techniques to secure a core clientele of executive businessmen and corporate accounts, and will differentiate from other traditional retail and on-line florists by offering Frequent Flower Gift Programs with personalized service (e.g., customers can select the specific delivery dates) and custom floral designs (e.g., customers can specify flowers, colors, scents, etc.).

Red White & Bloom is dedicated to operating with a constant enthusiasm for learning, being open to implementing new ideas, and maintaining a willingness to adapt to evolving market conditions.

1.2 Keys to Success

  • Using technology to develop loyal, frequently-buying male clients instead of traditional, walk-in retail shoppers.
  • Designing and selling innovative, high quality fresh flower arrangements using a variety of design styles, flowers, and containers.
  • Creating a storefront that resembles an art gallery, with fresh, avant-garde floral arrangements displayed like art (and always for sale).
  • Offering additional products, including gourmet chocolates and original artwork from local artists.
  • Communicating with potential customers through direct mail, print advertising and an easy-to-use website.
  • Offering complimentary in-store events, such as book signings, cheese tastings, and art showings, that coincide with other neighborhood gallery openings.

1.3 Objectives

  • Generate healthy total revenue of $79,600 in Year One.
  • Maintain an average direct cost of sales 40% or lower, and a high gross margin.
  • Build pricing programs based on the assumption of 10% profit.
  • Increase sales approximately 72% in Year Two and 21% in Year Three.*

*Note: Red White & Bloom will open after Valentine’s Day and Easter/Passover in Year One. The large percentage increase in Year Two reflects a full 12-months of revenue (versus 10 months in Year One), the benefit of one year of marketing, and the inclusion of Valentine’s Day and Easter/Passover. Valentine’s Day alone typically accounts for one third of a florist’s yearly revenue.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Red White & Bloom will initially target two key audiences within one geographic market:

Affluent businessmen who work in Midtown and Downtown Atlanta: They are ideal candidates for an automatic, fresh flower delivery program that will help them keep romance alive with their spouses or significant others. The concept involves establishing flower arrangements as a way to foster romance, and the company will target men with higher levels of discretionary income who are more accustomed to spending money on loved ones. With Red White & Bloom’s floral delivery program, these men will never have to worry about missing a loved one’s special day (anniversary, birthday, holiday) and fresh flowers will also be promoted as a way to say “I Love You” on any day of the year. Also, instead of delivering flowers to a woman at home, Red White & Bloom will deliver flowers to the man who works in Midtown/Downtown Atlanta, and let him reap the benefits of delivering the flowers to his loved one in person. To address the inconvenience of transporting flower arrangements from work to home, Red White & Bloom will develop special packaging to keep containers upright and spillproof. This packaging will be well branded with the company’s logo, and will serve as an additional marketing vehicle once delivered to a customer’s workplace (office building).

Midtown and Downtown Atlanta: These are prime areas from which to attract a handful of commercial accounts that require weekly floral arrangements. Downtown Atlanta alone, defined as a four-square mile area centered near the intersection of Peachtree Street and Andrew Young International Blvd, is home to more than 136,000 employees daily. Almost half of the dozen Fortune 500 firms headquartered in Atlanta are either headquartered downtown or have a major office presence downtown. More than 6,500 banks, hotels, large corporations, law firms, upscale restaurants, and consulate/foreign trade offices are located in this defined area, and these businesses are prime candidate for weekly floral arrangements for their lobbies and/or reception areas.

The main selling points for buyers will be twofold:  peace of mind for the male customer, that is, never worrying about missing a loved one’s special day, and customized services for commercial accounts, including long-lasting arrangements designed to accent a specific business’ decor and delivered routinely based on an established frequency (weekly, bi-monthly).

Store Location Because Red White & Bloom will not seek traditional retail customers, the company plans to locate in an area of Atlanta close to its downtown clients, but without the price tag of downtown retail space. Red White & Bloom plans to open a small gallery with warehouse workspace in Castleberry Hill, an up-and-coming arts district located approximately one mile from downtown Atlanta. The Castleberry Hill Arts District is currently home to several distinctive galleries, included Skot Forman Fine Art, the Marcia Wood Gallery, the Ty Stokes Gallery, 3TEN Haustudio, and the Wolf Fisher Gallery. In addition, the well-established Atlanta-based speciality furniture store, No Mas! Productions, plans to relocate its main store to the Castleberry Hill area, and create a distinctive destination shopping area for metro Atlanta shoppers. As a floral design gallery, Red White & Bloom will blend perfectly into this neighborhood, and can possibly secure some of the art galleries and stores – and their customers – as its own clients. During the first five years of operation, the company does not anticipate enough retail neighborhood foot traffic to generate desired revenue, but Red White & Bloom would be open to the public six days a week, and would offer a frequent buying program for residents.

Red White & Bloom plans to open in March, occupying approximately 600 square feet. Approximately one-third of the space would be allocated for retail use, and the other two-thirds would be used for workspace and storage. At this time, there are no other planned florists in the Castleberry Hill area.

Free parking is available for the shoppers who visit the area; however, the majority of Red White & Bloom’s revenue will come from routinely delivered floral arrangements outside of the Castleberry Hill area.

Atlanta is served by a large international airport, and access to imported flowers is excellent. Several of the city’s largest floral warehouses are located nearby: Hall’s (less than three miles); Cutflower Warehouse (less than six miles); and Floral Park (less than three miles). Red White & Bloom will also use the Internet to purchase from wholesalers throughout the country who offer a wide variety of flowers throughout the year and can drop ship directly to a retail florist.

Store Design The exterior of a florist shop is estimated to account for the attraction of 35% of all customers. While short term the company will not have a large amount of retail walk-in traffic, Red White & Bloom will still create an inviting storefront, one designed to be distinctive and inviting, including:

  • Very simple, modern design with attractive displays
  • Spacious interior design with lots of light and accent lighting to illuminate flower designs
  • Unobstructed windows to showcase flower arrangement in a “gallery” format, with access to the store from the street
  • Clear large glass windows with dramatic lighting and clear branding
  • High visibility from the street, as well as visually pleasing at night
  • Movable floor and ceiling displays to allow easy and frequent redesign of store
  • Clearly priced merchandise
  • A variety of pre-designed floral arrangements.

Store Operation Red White & Bloom will be open for operation Monday – Saturday, and closed on Sunday and on major holidays. Hours of operation will be 10:00 a.m. – 5:00 p.m. Monday – Friday, and from noon – 4:00 p.m. on Saturday. Hours may be extended during the holidays.

Owner Jamie Muir, who has more than 14 years of experience in corporate marketing and has trained as a florist, will create floral arrangements and run the business (manage operations, inventories, marketing and sales). She will engage the services of a part-time delivery person, and, for certain floral-intensive holidays, may employ temporary staffing.

Store Policies The company will invest in customer relationship management software (CRM) and a simple point of sales (POS) system to track sales and collect customer information, including names, address, e-mail address and other pertinent information (pets, flower likes/dislikes, color preferences, allergies, birthday, anniversary). This information will be used with e-mail and direct mail efforts to build custom marketing programs, establish customer loyalty and drive revenue. The company will offer a 24-hour return/exchange policy to build trust with customers and to maintain retention and loyalty.

2.1 Start-up Summary

Working capital, cash sufficient to cover build out costs in the second month, and long-term assets (such as refrigeration units) will make up the majority of the start-up requirements. Start-up expenses, which are detailed in this section, comprise the remaining 12% at $11,600.

Funding As detailed in Sources and Uses of Funds, Red White & Bloom requires $95,000 to soundly begin operations and have suitable cash reserves for a start-up company. Jamie Muir has secured a loan for $45,000, and is seeking additional funding. 

Sources & Uses of Funds The following chart recaps the sources and uses of funds for Red White & Bloom:

Florist business plan, company summary chart image

2.2 Company Ownership

Red White & Bloom is an S-corporation, and is majority-owned by Jamie Muir.

Products and Services

Red White & Bloom will offer a variety of products and services.

  • Original Floral Designs, Using A Wide Mix of Flowers. Each Red White & Bloom floral arrangement will be a natural, original work of art. The company is committed to making each arrangement unique and custom-designed based on each customer’s needs. Red White & Bloom’s floral arrangements will feature a wide range of seasonal flowers. All sample arrangements in the store will be available for purchase.
  • Unique Containers. Red White & Bloom will select and offer distinctive vases for the discretionary buyer or for a special occasion, as well as affordable options for routine purchases.
  • Green and Flowering House Plants. Red White & Bloom may occasionally offer a selection of seasonal green and flowering house plants.
  • Gourmet Chocolates. With consumer’s heightened awareness of chocolate brands and a seeming willingness to pay for a better product, Red White & Bloom will carry several lines of exclusive gourmet chocolate bars, that is, the brands will not be sold by other metro Atlanta retailers. The sale of gourmet chocolate is a perfect complement to flowers, and encourages consumers to indulge and experience something new because they are worth it.
  • Paintings and Artwork from Local Artists. To create a gallery environment, the Red White & Bloom store will feature paintings and/or drawings from local artists, and the artwork will be for sale. The company will collect a small percentage of each sale (5%).
  • Variety of prices. Red White & Bloom will offer a variety of arrangement sizes, and will always create a unique arrangement to meet anyone’s stated budget.
  • Hand-tied Bouquets. For customers who prefer to use their own vases, Red White & Bloom will offer hand-tied bouquets.

Forget-Me-Not Club . Special occasions account for four out of every ten floral purchases made. To capture a portion of this market and to foster overall romance, Red White & Bloom will offer a Frequent Flower Gift Program called the Forget-Me-Not Club designed for men. This program will let each customer register a minimum of six days per year (birthdays, holidays, anniversaries or any day except Valentine’s Day) on which Red White & Bloom will automatically plan to deliver a floral arrangement to his place of work (which must be in Midtown or Downtown Atlanta). A courtesy call will be given or an e-mail sent to each customer 48-hours in advance. To make it as easy as possible for its customers to transport flower arrangements from work to home, Red White & Bloom will develop special packaging to keep containers upright and spillproof. This packaging will be well branded with the company’s logo, and will serve as an additional marketing vehicle once delivered to a customer’s workplace (office building). The customer must agree to the cost of each arrangement (minimum $100), in advance and the service must be guaranteed by a credit card in advance. The credit card will not be charged until the day of each delivery.

Commercial Account Program including :

  • Free initial consulting . For retail and office tenants who are interested in a weekly delivery program, Red White & Bloom will conduct an initial free, on-site visit to the customer’s office or store to determine the optimum floral design plan.
  • Priority delivery program . Red White & Bloom will work with each commercial customer to determine a weekly delivery schedule, and will assure that arrangements are delivered on the same day each week at the same time.
  • Birthday Blooms . Red White & Bloom will offer a free arrangement to each office manager for a commercial account on his or her birthday.
  • Referral Program . Red White & Bloom will offer a one-time 25% discount to each commercial customer for every additional commercial referral that becomes a customer.

Castleberry Hill Residential Program . For residents of Castleberry Hill, Red White & Bloom will offer a monthly fresh flower program with free delivery to encourage the habit of keeping fresh flowers in their homes. More frequent delivery options are available, and residents will be given a $5 discount if they pick up the flowers in the store, which will decrease delivery expenses as well as increase exposure to additional buying opportunities. Other special programs for local residents include:

  • Forget-Me-Not Club. (As defined above.)
  • Narcissus Club . For residents who desire a custom-designed floral plan for their homes, Red White & Bloom offers the upscale Narcissus Club, which includes a free in-home consultation to assess the customer’s home and the recommendation of a floral design plan; a minimum investment of $75 per month; and a minimum of a six-month commitment. The commitment must be guaranteed by a credit card in advance. This service will also be offered as a gift certificate (limited delivery).

Unique-buying experience . As the Castleberry Hill area becomes a destination shopping venue, Red White & Bloom will contribute to the experience by offering a pleasant shopping experience through the gallery-like design of its storefront, and its selection of materials and floral designs.

In-Store Presentations . In the spirit of education and event marketing, Red White & Bloom will offer periodic in-store workshops to attract potential customers. Topics will be seasonal in nature, and will feature guest artists such as regional cuisine, interior design tips from local designers, books signings, jewelry shows, and local artist showings.

Gift Cards . Red White & Bloom will offer $25, $50, $75 and $100 gift certificates, as well as gift cards for the Forget-Me-Not program that would enable women to receive the program as a gift, and then select the characteristics of each scheduled delivery.

Surveys/Comment Cards . Red White & Bloom will use in-store comment cards as well as occasional surveys to ensure products and services are meeting customers’ expectations.

Market Analysis Summary how to do a market analysis for your business plan.">

The following section presents a broad range of market information and projections, including:

  • Who is the typical floral buyer, and who is the typical floral buyer at Red White & Bloom?
  • How and why does he or she purchase flowers?
  • What are the prevailing buying patterns in the floral industry?
  • What is the size of the Atlanta market that Red White & Bloom plans to target?
  • What is the overall buying potential/revenue for Red White & Bloom?
  • Who is the competition in the Atlanta market?

4.1 Buying Patterns

Factors that Drive Typical Floral Purchases Holiday purchases traditionally drive the florist industry. The holidays, along with birthdays and anniversaries, are ideal dates for men to select as part of a Frequent Flower Gift Program. For reference, the following chart ranks floral purchases by holiday:

Percent Ranking by Retail Dollars

Source: American Floral Endowment Consumer Tracking Study

Capturing Valentine’s Day Business Valentine’s Day ranks number one in single-day holiday cut flower purchases, capturing 34 percent of transactions and 36 percent of dollar volume. Eighty percent of consumers who buy florals for the romantic holiday purchase cut flowers. According to the International Mass Retailers Association (IMRA), men are more likely to give flowers than women, and men plan to spend $95 on the average, while women plan to spend $60. The average amount spent per household is approximately $94.50, and the trend is an upward one.

To maximize Valentine’s Day revenue with add-on sales, Red White & Bloom will offer special, seasonal gourmet chocolates in addition to the store’s normal gourmet chocolates. Chocolates account for 75% of Valentine’s Day candy sales, which totaled an estimated $1.1 billion in 2002. A survey conducted by the Chocolate Manufacturers Association revealed that 50 percent of women are likely to give a gift of chocolate to a man for Valentine’s Day.

Profile of Traditional Buyers of Floral Arrangements Which households buy fresh cut flowers, how often and how much do they spend? According to the American Floral Endowment Consumer Tracking Study, consumer spending is on the rise. For example, the percentage of U.S. households making at least one fresh cut flower purchase during the year continues to increase. The frequency of consumer flower purchases is also remaining consistent.

  • 27.7% of all US Household purchased fresh cut flowers at least once per year.
  • The average floral purchase per buying household was 3.7 times.
  • The average purchase price per buying household was $62.63.
  • The most frequent purchases are women over 35, with incomes in access of $30,000 who live in metropolitan areas with populations greater than 2.5 million.
  • Seventy percent of floral buys are planned purchased.

Source: American Floral Endowment Consumer Tracking Study.

Profile of a Red White & Bloom Customer As noted earlier in this plan, Red White & Bloom will not be a typical retail florist, and therefore will target and serve a very different primary market, one that is described in detail in the next section.

4.2 Market Summary

Midtown and Downtown Atlanta Demographics Red White & Bloom will primarily target businessmen who work in highly-paid professions in Midtown and Downtown Atlanta. A second market includes businesses in Midtown and Downtown Atlanta that need weekly floral arrangements. The following chart provides an overview of potential prospects (businessmen and companies) within the defined areas.

  • Midtown is defined as a one-mile radius from 10th NE at Peachtree.
  • Downtown is defined as a four-mile radius from Peachtree and Andrew Young Intl Blvd.

*Represents Finance, Insurance & Real Estate Source: Central Atlanta Progress

To meet its target revenue goals, Red White & Bloom estimates that it needs the following number of clients:

  • 2005 : Five commercial accounts (businesses); 50 Frequent Flower Gift Program Members (businessmen).
  • 2006 : Eight commercial accounts (businesses); 75 Frequent Flower Gift Program Members (businessmen).
  • 2007 : Ten commercial accounts (businesses); 100 Frequent Flower Gift Program Members (businessmen).

Given the combined 6,596 businesses located in Midtown and Downtown Atlanta, and the 1,510 ideal business (banks, law firms, securities firms, real estate, insurance companies and hotels), Red White & Bloom believes it has set realistic target levels for commercial accounts. Also, given the 195,149 employees who work in Midtown and Downtown Atlanta, with 26,010 identified as ideal prospects and assuming that 50% are men, the company also feels confident about its opportunity to reach its target goal for the Frequent Flower Gift Program.

For example, to reach its goal of five commercial clients in 2005, the company needs to secure .03% of its target company market (1,510), .05% in 2006, and .06% in 2007. To meet its Frequent Flower Gift Program estimates, the company needs to secure .04% of its targeted businessmen (13,005), .06% in 2006, and .08% in 2007.

Florist business plan, market analysis summary chart image

4.3 Competition

Red White & Bloom plans to differentiate through its Frequent Flower Gift Programs for businessmen, and will treat in-office deliveries to its male clients as an opportunity to establish brand awareness with office managers for potential commercial account business. From preliminary research of the competition, Red White & Bloom has not identified any traditional florist in Atlanta, nor an on-line florist, that is offering a Frequent Flower Gift Program that allows the customer to choose random delivery dates in advance. As a result, the florists listed below are considered competition for commercial accounts: 

Carithers . 1893 Piedmont Road. Carithers is recognized as the leading florist in Atlanta, with three locations (one in town).

Petals: A Florist . 1422 Woodmont Lane NW. Petals offers flowers for delivery, as well as for special events such as weddings. The store uses fresh flowers to create designs with a natural garden feel. It also sells twig baskets and stone-finished containers with longer-lasting greenery and blooming plans, and offers baskets of fruit and gourmet food.

Lilly’s . 1197 Peachtree Street NE – Colony Square. Lilly’s is a full-service florist that serves the Colony Square retail and office clientele, along with the Sheraton Hotel.   

Twelve . 976 Piedmont Avenue – at 10th Street. Located in a former Midtown residence, the store carries unusual flowers and orchids. It also carries jewelry, designer handbags and sunglasses, throw pillows and bath towels.

Fuji Designs . 1157 West Peachtree Street. Fuji Designs is a Japanese-style florist, offering silk and fresh flower arrangements, along with Japanese gifts, jewelry, glassware and handbags.

Stems . 999 Peachtree Street – at 10th Street.  Located in the First Union building, Stems serves commercial clients in the building and is also a full-service floral shop. 

On-line Florists . In addition to traditional florists, floral arrangements can be purchased via the Internet. Such services are offered by Jackson & Perkins (, Calyx & Corolla (, Hallmark Flowers (,, Harry & David (, and many others. These companies offer a monthly delivery program; however, customers cannot select custom arrangements (they have to accept the “selection of the month”), nor can they specify a delivery date (they have to choose a “month” and the date of the delivery is determined by the company). Also, when the floral arrangements arrive, they require arranging, and often the finished product may not match the photo that drove the purchase. Deliveries present another challenge if the gift recipient isn’t home. The flowers are either returned to the shipper’s distribution center where they remain in a box, or they are left in the box on a doorstep for an undetermined amount of time. In either situation, the quality of the live, perishable flowers is reduced.   

Given the lack of Frequent Flower Gift Programs by Atlanta florists and on-line florists, Red White & Bloom believes there is a positive opportunity to establish a premium, niche service.

4.4 Target Market Segment Strategy

Buyer Characteristics  

Ideal characteristics of a typical Red White & Bloom customer are: 

Frequent Buyer Program Subscriber

  • Male executive
  • Works in Midtown or Downtown
  • 25-60 years of age
  • Married, engaged or in a long-term relationship
  • Makes $150,000+
  • Quality conscious
  • Probably works as a banker, real estate agent, lawyer or financial analyst
  • May have a preference for luxury items (cars, clothes, watches, homes, vacations)
  • Homeowner, possible multiple home owner
  • Has discretionary income

Commercial Accounts Customer Profile

  • Primarily female office or store manager
  • Professional 25-60 years of age
  • Probably works for a law firm, hotel, large retail store, bank, real estate agency, foreign consulate or insurance agency

4.5 Market Projection

Using the target market numbers identified earlier in this section and the Midtown and Downtown Atlanta demographics, Red White & Bloom has made the following assessments regarding market opportunity and revenue potential:

POTENTIAL REVENUE FOR FREQUENT FLOWER GIFT PROGRAM CUSTOMERS: 13,005 Businessmen in Midtown & Downtown Atlanta x $600 (average purchase price [six deliveries per year, $100 per delivery])= $7.7 million of revenue opportunity. POTENTIAL REVENUE FOR WEEKLY COMMERCIAL ACCOUNTS CUSTOMERS: 6,596 Businesses in Midtown & Downtown Atlanta x $150 (average cost of an arrangement each week) x 52 weeks per year = $51.4 Million. If we assume (20) competitive florists in this area, that’s still $2.5M in potential revenue per florist. Or, if examined from another perspective, if the company can capture .05% of this potential business, that’s $257,244 in revenue opportunity.

As indicated previously, Red White & Bloom needs five commercial accounts and 50 Frequent Flower Gift Program Members to meet its first year revenue goals, and, given the breadth of the target market, the company believes these targets are reachable.

Strategy and Implementation Summary

According to the first American Express/RoperASW Global Affluent Study (October 2003), about half of high-income consumers around the world would choose to have more time in their lives than more money. Red White & Bloom’s goal is to facilitate this desire by creating marketing messages that emphasize being able to spend more time with love ones by: automating the flower arrangement buying process, fostering romance with the consistent delivery of flowers, and eliminating the worry of ever missing a loved one’s special day. The company’s intention is to gain market share with niche positioning, high quality products and, eventually, a unique shopping experience in an arts gallery district. The following sections review the various strategies that will support this effort.

5.1 Competitive Edge

Red White & Bloom will differ from traditional florists by creating customer intimacy based on personalized relationships that will save its male customers time and reduce anxiety often associated with the gift buying process. The company will achieve this goal by:

  • Using technology to make the floral buying experience easy for customers and, at the same time, enable the company to identify and track its customer base.
  • Creating a new fresh flower arrangement buying experience for customers – Atlanta’s first floral art gallery.
  • Offering exquisite, artistic arrangements.
  • Offering additional self-indulging products, including original artwork and gourmet chocolates.
  • Building a customer database that identifies contact information as well as preferences (colors, vases, frequency, allergies, pets, children/spouse, birthday, anniversary, etc.).
  • Adopting proactive customer service policies, for example, contacting each Frequent Flower Gift Program Member by phone call or e-mail within 48 hours of a scheduled delivery, and calling commercial clients after each delivery to ensure satisfaction.

As part of the definition process, it’s important to outline what Red White & Bloom is not. Unlike traditional florists, the company will not offer:

  • FTD or Teleflora wire services. By recreating arrangements defined by another organization, this approach limits creativity.
  • Weddings. Floral services for weddings are a specialty area. To remain focused on its Frequent Flower Gift Program objectives, Red White & Bloom may choose to refer potential wedding clients to other Atlanta florists.
  • Funerals. Floral services for funerals are a specialty area. To remain focused on its Frequent Flower Gift Program objectives, Red White & Bloom may choose to refer potential funeral clients to other Atlanta florists.
  • Balloons or stuffed animals.
  • Atlanta-wide delivery services. Red White & Bloom will cater to Midtown and Downtown businesses, residents and workers.

5.2 Marketing Strategy

Overall Strategy It’s a widely-held thought that there are not too many florists in this country – there are too many florists who are the same. A florist with a well-defined niche business can thrive. Red White & Bloom’s marketing strategy is to develop a specialized, independent niche business that centers around Frequent Flower Gift Programs and features quality products, custom designs and outstanding personalized customer service.

Marketing Objectives Red White & Bloom needs to establish a reputation as an automatic, easy way to buy flowers and foster romance with loved ones, specifically with affluent men who work in Midtown and Downtown Atlanta. A measurable and specific objective includes initiating marketing efforts in the fall of 2004, and having a minimum of 25 male clients in a Frequent Flower Gift Program at the time of the store’s opening in March 2005.

Red White & Bloom needs to establish itself as a creative source for retail and office tenants in Midtown and Downtown Atlanta that need weekly flower arrangements. Measurable and specific objectives are to have five offices signed up for weekly deliveries by the time of the store’s opening.

Red White & Bloom needs to establish brand recognition to attract local shoppers who will eventually visit Castleberry Hill as a destination shopping area. Given the district’s art galleries, a measurable and specific objective includes having a least one local gallery as a client within one month of the store’s opening.

Positioning Red White & Bloom offers an upscale Frequent Flower Gift Program targeted to affluent businessmen, featuring custom, high-quality floral arrangements and personalized service. Additionally, the company plans to create a unique shopping experience with its floral design gallery, which is located in an up-and-coming arts district area.

Marketing Mix As outlined previously in this business plan, Red White & Bloom plans to serve three markets:

  • Primary: Businessmen who work in Midtown and Downtown Atlanta.
  • Secondary: Businesses in the same area.
  • Tertiary: Residents of Castleberry Hill.

The company’s marketing efforts will focus on targeting men, and as a by-product of deliveries and promotional giveaway programs, the company plans to secure commercial accounts. Residential clients will stem from word of mouth and visibility of Red White & Bloom to neighborhood pedestrian and automotive traffic. The overall market approach involves creating brand awareness through targeted advertising, public relations and a website; and generating leads through co-marketing efforts with select venues, traditional direct mail/e-mail and events.

Primary Market: Businessmen Who Work in Midtown & Downtown Atlanta

Why should men subscribe to a frequent delivery program from Red White & Bloom?

  • To foster romance with regular floral gifts for spouse/significant others.
  • To eliminate “forgetting” about birthdays, anniversaries and other special dates.
  • To be able to spend more time with loved ones and less time shopping for loved ones.
  • Personalized service.
  • Easy and convenient.
  • Quality flowers and unique floral arrangements.
  • One-of-a-kind gourmet chocolate available in addition to flowers.
  • Free deliveries.

Other Markets

Why should commercial tenants buy from Red White & Bloom?

  • Custom floral plan for each business.
  • Frequent delivery program available.
  • Free in-office/store consulting service available.
  • Gourmet chocolate available as corporate gifts (for delivery).

Why should local residents buy from Red White & Bloom?

  • Unique shopping experience.
  • In home consulting available.
  • Free neighborhood deliveries – discount for pickups.
  • GOURMET chocolate.
  • Event floral services (parties) available to local residents only.
  • Support a local merchant.

Strategy For businessmen who work in Midtown & Downtown Atlanta in select industries, Red White & Bloom will emphasize services (Forget-Me-Not Club) to keep romance and love alive.

  • Make giving flowers to loved ones an effortless, automatic process.
  • Make the flower buying experience fun and easy.
  • Make flowers a habit by encouraging men to take flowers home routinely, not just for special occasions.
  • Shift the flower buying responsibility from women to men.

Public Relations While the company will primarily target men with its advertising efforts, it will target women in an effort to educate women about the Frequent Buyer Program, and the women may encourage their spouses/fiancées/significant others to participate.

  • Announce the store’s Grand Opening and the availability of services.
  • Issue at least one press release per quarter to local newspapers.
  • Target Atlanta publications for possible feature stores (one per story per quarter).
  • Press List: Around the Rings, Atlanta Downtown, Atlanta Homes & Lifestyles, Atlanta Intown & The Studio Arts/Culture, Atlanta Jewish Life, Atlanta Jewish Times, Atlanta Journal-Constitution (Home/Living Sections, Business Section), Atlanta Magazine, Atlanta Press, Atlanta Woman, Communities Magazine, Creative Loafing – Atlanta Edition, David Atlanta, Designer’s Handbook, Dixie Living, Hotlanta Buzz, Jezebel Magazine, Northside Newspaper, Peachtree’s Symbol of the South, The Piedmont Review, Post Notes, Southern Changes, Southern Lifestyles, Southern Living, Veranda, Westside Atlanta, Where Atlanta, Zoom.

Advertising The advertising program will explicitly target men.

  • Develop a 1/8 page, one-color ad for routine insertions in the Atlanta Business Chronicle, the sports page and/or the business page of The Atlanta Journal & Constitution.
  • Start ads in the fall of 2004 to build awareness and to generate business (in the form of gift certificates) for Christmas and Hanukkah.

Co-marketing Efforts

  • Investigate contacting Peachtree Center Athletic Club, located in Downtown Atlanta, as a possible business partner. Offer free bi-monthly  floral arrangements in exchange for the opportunity to market to club members (which includes businessmen).

Direct Mail/Postcards

  • Develop a list of potential clients for routine communications about holiday specials and frequent buyer/gift programs.
  • Push users to a website that will enable them to see sample designs, read about the Forget-Me-Not Club, and complete a form to request a free phone consultation.
  • Buy/develop an e-mail list for routine communications about holiday specials and frequent buyer programs.
  • Push users to a website that will enable them to sign-up for a free phone consultation.

Marketing Materials Develop a consistent look and feel for all corporate collateral, including:

  • Comment cards – collect name, addresses, e-mail, plus feedback on services.
  • One-page brochure describing Frequent Flower Buyer Programs.
  • Stationery – business cards, letterhead, envelopes.
  • Gift cards.
  • Packaging – develop no-spill packaging to make it easy to transport flowers and use all packaging for branding opportunities for Red White & Bloom logo and website.
  • Highlight frequent flower program (for individuals and businesses), enable visitors to schedule a free phone consultation, spotlight the floral design gallery and any local gallery events. Photos will change monthly.

For Commercial Accounts: Identify 20 initial top retail and office prospects, especially new businesses in Centennial Park. Identify the primary buyer at each location, and deliver a free arrangement as a way of introduction.

  • Network with store and office managers by researching and joining three key local business groups. 

For Local Residents

  • Grand Opening Reception (April 2005).
  • Hold Floral Design Gallery Shows in conjunction with other Gallery Openings in the neighborhood.

To keep costs down, events will be promoted using in-store signs (three-month forward-looking Calendar of Events), press releases and the company website.

5.3 Sales Strategy

Direct Sales

Today, over 90% of Americans cite word-of-mouth as one of the best sources of ideas and information. Word-of-mouth is rated as important as advertising or editorial content, and Americans place one-and-a-half times more value on it today than they did 25 years ago. ( Source: RoperASW, 2003 ). Red White & Bloom plans to foster direct sales by offering an exceptional level of personalized service to male executives in order to build loyalty, and ultimately, word-of-mouth referrals to their peers:

  • The company will keep a database of customer names, addresses, e-mail addresses and preferences. This information will be used for e-mail and direct mail efforts to build customer loyalty.
  • The company will offer a 24-hour return/exchange policy to build trust with our customers and maintain retention and loyalty.

Indirect Sales/Partner Opportunities

With its strategy of not offering special event or funeral arrangements, Red White & Bloom has an opportunity establish a referral service and partner with several key florists who can provide such floral services. The company would collect a flat percentage of each referral sale, with the sum payable at the end of each month.

5.3.1 Sales Forecast


The estimates above equate to approximately six deliveries per week for the Frequent Flower Gift Program, and five deliveries per week for Commercial Accounts.  


The estimates above equate to approximately nine deliveries per week for the Frequent Flower Gift Program, and eight deliveries per week for Commercial Accounts. 


The estimates above equate to approximately twelve deliveries per week for the Frequent Flower Gift Program, and ten deliveries per week for Commercial Accounts. This sales activity level represents the maximum amount of clients that Red White & Bloom can handle without adding another full-time floral designer and a full-time driver. 

Florist business plan, strategy and implementation summary chart image

5.4 Milestones

The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in the detail in the previous topics.

Florist business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Owner Jamie Muir brings more than 15 years of marketing and management experience to Red White & Bloom. Her background in the technology and applications software industry includes using the Internet and integrated marketing communications to attract customers and develop brand loyalty. Jamie graduated cum laude from the University of Georgia in 1988 with a degree in Journalism. She has also completed training at the Vermont Academy of Floral Design, and apprenticed at De tuin van Heden, a retail flower shop in Ghent, Belgium. She currently holds a full time job as the public relations manager for a profitable, publicly traded technology company in Atlanta.

6.1 Personnel Plan

Red White & Bloom will not employ any staff members directly. As an owner of the company, Jamie Muir will take quarterly payments in the form of an after-tax draw. Although actual draw may vary with realized sales and profits, we are projecting owner’s draw will steadily increase from the first year to the third year. Other employees, when necessary, will be employed via a local temporary agency. These labor expenses can all be found in the Profit and Loss table, below.

Jamie Muir will oversee financial management, merchandising and operations for Red White & Bloom. Responsibilities will include: selling to commercial accounts; ensuring a profitable sales picture; establishing pricing policies; keeping up-to-date on trends by monitoring trade journals, vendors, sales reps, buying trips, industry meetings and educational programs; preparing and executing marketing programs, including advertising, publicity and lead generation programs (via direct mail and e-mail); establishing partner relationships as needed and designing arrangements.

She will also oversee sales, design and delivery. Responsibilities will include selling to walk-in retail customers; designing arrangements; ordering flowers, plants and greens; purchasing supplies, vases and containers; pricing and selling merchandise and orders for profit; spot checking orders to ensure quality products; knowing social and religious customs of various holidays; and handling complaints.

Delivery Person

The delivery person’s primary tasks will include planning deliveries (right time, right day); loading and unloading products carefully, securing plants and flowers during transportation; repairing, returning and replacing any transit-damaged products; keeping track of deliveries; and performing on-site credit card transactions. This position will be secured through a local employment agency, and will work part-time. Based on projected sales for the first year, a delivery person will be required approximately two hours per day, four days per week in the first year; hours needed will increase proportionally with sales in years two and three.

Characteristics: courteous, knowledgeable, neat and clean. The person should know the Midtown and Downtown areas of Atlanta.

Temporary Help

Red White & Bloom will employ temporary employees via a local staffing agency to assist with sales and customer service prior to Valentine’s Day, Mother’s Day, Easter/Passover, Thanksgiving and Christmas/Hanukkah.

Second Year: Contract Floral Designer As Needed for Holidays & Special Events

The contract floral designer will create arrangements using flowers, floral products and/or plants, working directly with customers regarding price and type of arrangement or following information from an order form. Other tasks include giving estimates on design work; working promptly and profitably, including tracking all materials used in every arrangement for accurate pricing; keeping the design area clean; keeping the cooler clean and rotating flower stock. The designer may assist walk-in customers, operate the cash register, and handle customer concerns and complaints. This position will be a part-time contractor.

Financial Plan investor-ready personnel plan .">

  • Contracted Labor and Rent make up over 40% of the operating expenses.
  • Red White & Bloom wants to finance growth through cash flow.
  • Marketing will remain at or below 6% of sales.
  • Company expansion, while not a necessity, will be an option if sales projections are met and/or exceeded.

7.1 Break-even Analysis

For our break-even analysis, we assume running costs which include our full payroll, rent, and utilities, and an estimation of other running costs. The chart shows what we need to sell per month to break even, according to these assumptions.

Florist business plan, financial plan chart image

7.2 Projected Profit and Loss

This business plan assumes an eventual 10% profit and is built using the following allocations of gross revenue:

  • 30% labor (including owner’s draw)
  • 10% inventory
  • 27% overhead
  • 23% cost of merchandise

Florist business plan, financial plan chart image

7.3 Projected Cash Flow

The Cash Flow table, below, shows a solid cash balance from day one. Because Red White & Bloom will sell on a cash-basis only, and will stock only slightly more than one month’s inventory at any time, we do not anticipate any problems with cash flow, once we have obtained sufficient start-up funds.

Florist business plan, financial plan chart image

7.4 Projected Balance Sheet

The Balance Sheet, below, shows our projected assets and liabilities for the three years of the plan, including accumulated depreciation of long-term assets.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5992, Florists, are shown for comparison.

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Business Plan Templates

Florist Business Plan

This free, printable business plan can assist florists provide flower and gift delivery for special events and holidays in the public and private market.

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Sample text from Florist Business Plan:

1.0 Executive Summary


COMPANY NAME provides flower and gift delivery to the [CITY], VA area. Upon receipt of grant funding, the Company will launch a wholesale floral operation in [CITY], [STATE].

COMPANY NAME retail location is in [CITY], [STATE].

The Company

The Company offers a large variety of fresh cut flowers, arrangements and gifts. COMPANY NAME is a sole proprietorship owned 100% by INSERT NAME. INSERT NAME has been in the floral business since 1999. COMPANY NAME is committed to quality and service. The Company's 100% Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers.

Our Services

COMPANY NAME will offer a variety of floral products and services including; fresh cut flowers, flower arrangements, flower vases/containers, gifts, delivery and internet ordering.

COMPANY NAME retail store is located in [CITY], [STATE]. The wholesale operation will be located in [CITY], [STATE]. The Company will target households and floral shops in [CITY] and [CITY], [STATE] and the surrounding City and County areas.

Financial Considerations

The current financial plan for COMPANY NAME is to obtain grant funding in the amount of $600,000. The grant will be used to launch our wholesale division including leasehold improvements, purchase coolers and display cases, purchase of office furniture, fixtures and equipment, purchase of Company vans and cars, upgrading our website, hiring employees and launching an advertising campaign.

1.1 Objectives

COMPANY NAME has the following objectives:

1. To exceed our customers' expectations with quality, value and professional service

2. Build a loyal satisfied customer base

3. Expand operations in the [CITY] and surrounding areas

4. Launch a wholesale floral operation in [CITY], [STATE]

5. Launch an advertising campaign in the first quarter of 2011

6. Hire employees to help with unemployment in our area

7. Financial stability and future growth using grant funds over the next three years

1.2 Mission

COMPANY NAME mission is to provide quality customer services and 100% guarantees on all products and services. To give back to the community by providing needed services and promote quality of life.

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Flower Shop / Florist Business Plan Template

Flower Shop / Florist Business Plan Template in Word, Google Docs, Apple Pages

Download this Flower Shop / Florist Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Being a talented florist is not enough to be successful in this industry. You need to create a business plan that will make your business flourish and keep up with the tight competition in the market. If you’re determined to open your own flower shop, we recommend that you use our Flower Shop_Florist Business Plan Template. Its original content is well-researched and written by business professionals so that you don’t need to hire a consultant anymore, which can be costly. Download this template on any of your devices so you can edit it anytime, anywhere. Stop having second thoughts and download this Flower Shop_Florist Business Plan template today!

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Business-in-a-Box's Flower Shop Business Plan Template

Flower Shop Business Plan Template

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This flower shop business plan template has 39 pages and is a MS Word file type listed under our business plan kit documents.

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Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

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Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

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Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

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Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

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  1. Flower Shop Business Plan Template Sample Pages

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  2. Flower Shop / Florist Business Plan Template

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  3. Business plan for flower shop Free Essay Example

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  4. Flower Shop/Florist Sales Plan Template

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  5. Flower Shop / Florist Business Plan Template

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  6. Flower Shop Business Plan Template (With images)

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  1. How to become a florist in 3 easy ways! #florist #howtobecomeaflorist #flowershop

  2. Flower Vlog

  3. When your florist business gets invited to events #southafricanyoutuber

  4. How to Write a Business Plan, Step by Step

  5. How to Start an Abaya Business


  1. Florist Shop Business Plan Example (Free)

    A free example of business plan for a florist shop Here, we will provide a concise and illustrative example of a business plan for a specific project. This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary.

  2. Florist Business Plan Example

    Florist Business Plan Start your own florist business plan Red, White & Bloom Executive Summary " If, at any time, it comes into my head, that a present is due from me to somebody, I am puzzled what to give, until the opportunity is gone. " Ralph Waldo Emerson " Gifts ," Essays, Second Series (1844).

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    Download our Ultimate Business Plan Template here > What Is a Business Plan? A business plan provides a snapshot of your flower shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

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    This flower shop business plan template will help you get started, understand what to include in your plan, and make it compelling for investors. Ready to begin? Let's start by understanding what is a flower shop business plan. → Download Now: Free Flower Shop Business Plan What is a Flower Shop Business Plan?

  5. Free Florist Business Plan Template + Example

    Download a free florist business plan template in PDF or Word doc format What you'll get with this template: A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out.

  6. Free Flower Shop Business Plan Template to Attract Investors

    The flower shop business plan template is designed to help you gain the attention of various investors to invest in your business. It is also a summary that you can look into at the end of every year to evaluate the current status of your business. Table of Contents Executive Summary Company Summary Products and Services Market Analysis

  7. Flower Shop Business Plan [Sample Template for 2022]

    Flower Shop Business Plan [Sample Template for 2022] Home » Sample Business Plans » Wholesale & Retail How to Write a Flower Shop Business Plan [Sample Template] Are you about starting a flower shop? If YES, here is a complete sample flower shop business plan template & feasibility report you can use for FREE.

  8. PDF Flower Shop Business Plan Example

    Get access to Upmetrics software, invite your team members and start writing your business plan. 1. Get tried and tested tips. Upmetrics business plan builder gives you everything you need to stay in sync and guides you on every step of your business plan writing. 3. Stunning business plan cover pages.

  9. Florist business plan template

    Download this florist business plan template in PDF or Word format, or tailor it to your project directly in our business plan software. Find out more Business plan templates Florist business plan template Discover our florist business plan template Not accustomed to writing business plans?

  10. Writing a Business Plan for Your New Flower Shop

    Employee plan. Key performance indicators and business goals. Financial assumptions - costs to start your flower shop, explanation of your source of income, annual sales, operating expenses, monthly payments, etc. Financial statements (pro forma balance sheet, income statement (also called a profit and loss statement), and cash flow projections.

  11. Flower Shop Business Plan Sample

    JUN.09, 2018 Flower Shop Business Plan Sample ( 4 votes, average: 5.00 out of 5) Article Business Plan Templates Farm & Agriculture Business Plans Flowers Business plans Retail & Ecommerce Business Plans Table of Content Florist business plans for your own flower business Are you planning to starting a flower shop business?

  12. Florist Business Plan

    Florist Business Plan is an outline of your overall florist business. ... We have helped raise more than $300 million using our business plans! You can use our Templates or order a Custom Business Plan. Business Plan Template. BUSINESS PLAN TEMPLATE; ... You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free ...

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    Flower Shop Business Plan Template (Microsoft Word) - $47.00 +Add Excel Worksheet (Recommended) - $30.00 +Add Funding Package Pitch Deck PowerPoint - $35.00 Buy Now Flower Shop Business Plan

  14. Florist Business Plan

    Free business plan template. A fill-in-the-blank template designed for business owners. Download Now. Sample Plans. ... Start your own florist business plan. Red, White & Bloom Appendix . Pro Forma Profit and Loss: Month 1: Month 2: Month 3: Month 4: Month 5: Month 6: Month 7: Month 8:

  15. Florist Business Plan

    Download Free Version (DOC format) Download the Start-Up Pack for $27 50 editable start-up printables in one convenient download My safe download promise. Downloads are subject to this site's term of use. Downloaded > 2,750 times Top 100 popular printables This template belongs to these categories: specific

  16. Florist Business Plan

    Download for $70 The business plan shown here is an example from the Cryotherapy business plan template. Naturally, the Florists Business Plan is customised for your business instead. FULLY EDITABLE & EASY TO CUSTOMIZE Change the information indicated between [brackets] to make it your own, among others: Name of the business

  17. Flower Shop / Florist Business Plan Template

    Instantly Download Flower Shop / Florist Business Plan Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. Available in A4 & US Letter Sizes. Quickly Customize. Easily Editable & Printable.

  18. Florist Financial Model

    Fully editable financial model template in Excel format including a pre-built 5-year financial plan, 20+ charts and metrics and a valuation report. 5-year financial projections. 3 pro forma financial statements. 20+ charts & metrics. 40hrs of work put into this spreadsheet.

  19. Flower Shop Business Plan Template

    3,000+ Templates & Tools to Help You Start, Run & Grow Your Business. Created by lawyers & experts. Professional-looking formatting. Simply fill-in-the-blanks & print. 100% customizable files. Compatible with all office suites. Export to PDF and .doc.

  20. Create a form in Word that users can complete or print

    In Word, you can create a form that others can fill out and save or print. To do this, you will start with baseline content in a document, potentially via a form template. Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to ...


    4. Present categorized requirements in a readable format - See template here 5. The requirements should be reviewed throughout the project as stakeholder needs may evolve with time. The BABOK Guide provides 8 criteria to be used for assigning priorities to requirements. They are: Business Value: Which requirement provides the most business ...

  22. LLC "TFN" Company Profile

    / business directory / retail trade / sporting goods, hobby, musical instrument, book, and miscellaneous retailers / other miscellaneous retailers / russian federation / moscow region / elektrostal / llc "tfn"

  23. PDF by Brian Balmages

    CMP Teaching Plan Chris Gleason [email protected] . Background Information Piece was written in 2003. Mostly minor tonality, with extensive yet playable percussion parts for middle schoolers. Moscow, 1941 was commissioned by the Perry Hall Middle School Band and funded by the PTA. Piece was dedicated to Larry Bondar, a well liked and

  24. Full Power Project: Adopt a Watt

    Want to donate more? Call Bob at 208-874-7359 or send a check to: Radio Free Moscow 114 E . 3rd St Moscow, ID 83843