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Writing a Business Plan

While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.

Executive Summary

The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.

Company Description

The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.

Services and Products

This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.

Market Analysis

The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.

Organization and Management

Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.

Financial Projections & Appendix

The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.

The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.

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How to Write an Invoice

If you’re planning to start a business, you may find that you’re going to need to learn to write an invoice. For example, maybe you provide lawn maintenance or pool cleaning services to a customer. Once you’ve completed the job, you’ll need to write out an invoice so you can collect a payment for those services. Knowing how to write an invoice accurately and professionally can improve your reputation, show customers that you are legit and help you keep track of payments for your own records.

Consider a Customized Template

Before you begin writing your invoice, think about how you want it to look. A blank sheet of paper or blank email is good enough, but a customized template adds a touch of professionalism to your business. Whether you plan to print your invoice and hand it to the customer in person or send it digitally, look into software, tools and word processing documents that will help you create a custom invoice with your business name, logo and colors.

Start with Your Contact Information

Your invoice should clearly state that it’s from your business. The company name should be in a prominent position at the top. Beneath the company name, at minimum, you’ll want the company address and phone number. You may also opt to include your name or the name of the person who is in charge of billing, along with any other contact information that the customer can use if he or she has questions. This may include an email address, social media handles, fax numbers or additional phone numbers.

Give It Dates and Invoice Number

Beneath your contact information, you’ll want to add a date and invoice number for record-keeping purposes. The date generally reflects the day you performed the services, or the day you completed the services if it took multiple days. The invoice number will vary based on how you keep your books. In this area, you’ll also want to add a due date. It may be the same as the date you completed the services or it may be a date in the future.

Add the Customer’s Contact Information

Next, you’ll want to add the contact information of the customer who received the services. This may start with the person’s name or his or her company name. You may also add an address for an extra level of identification, especially if you performed the services at the customer’s home or business address.

Add the Services, Products, Prices and Quantities

Now it’s time to write the important part of the invoice: the list of services and their prices. While it varies from template to template, you’ll generally have three columns. The first one is a list of services provided and products used. The second one tells the quantity. For example, if you cleaned someone’s pool and added two chlorine tablets to it, your first line will explain the services with a quantity of one, and your second line will list the chlorine tablets with a quantity of two. The last column of each line will show the price itemized for each item.

Total It Up and Add Any Additional Information

Once you’ve listed all of your products and services, you’ll want to calculate and write the grand total at the bottom. Be sure to list and add any local or state taxes as required by law as well. After you’ve added the total to the invoice, you can add anything else you like, such as “thank you for your business.” If you are sending the invoice electronically, you may want to link the customer back to your website via a “pay now” button to make paying simple.

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Your Guide to Writing a Business Plan

If you’re starting a new business, then you need an effective plan. Not only does this enable you to plan your company, but it also gives potential clients an insight into how your business works. A business plan is also vital if you want to attract investors or secure a loan from the bank. Drafting a business plan is a complex process, but it doesn’t have to be. This guide will ensure you create a definite plan to impress investors and clients. 

When creating your business plan, there are some essential elements you must include. The Executive Summary provides a description of your business, and what you hope to achieve. People usually write at least one page, but leave their Executive Summary until last.

You’ll also need to detail what your business offers and define your target audience. This makes it easier for people to see whether your company has a chance of succeeding. The opportunity section is also an excellent way for you to see what competitors offer and how you can create a USP to stand out from the competition. 

Appealing to Investors

Every business that wants growth and prosperity must ensure they promote themselves to potential investors. Business plans aren’t just about what the business is, but who is part of it too. Detail your current team members and explain what they bring to the company. Investors want to know they’re making a wise investment.

Your current finances and financial forecast are also essential aspects of your business plan. Look at your products, how much you’re selling them for and what kind of profit margin you expect to gain. It’s also vital you detail your outgoings and look at how various economic situations could affect your finances. 

Writing a Winning Executive Summary

There are problems in every market, and a successful business solves that problem. If you can show how you’ll be able to offer solutions in your business plan, you’ll appeal to investors. Choose your target audience based on research and ensure you show your research. There are many ways to conduct market research including defining SOMs, SAMs and TAMs. 

TAM stands for Total Available Market and comprises everyone you want your product to reach. Your Segmented Addressable Market (SAM) is a specific portion of the market you’ll target. This is important because it shows you’re able to direct your product at the right people and not just everyone. Your SOM (Share of the Market) is what you feel you’ll gain with your product.  

How to Determine Pricing

Pricing your product is one of the most challenging things you’ll have to do. There are many things to consider, such as how much it’s worth and making sure you don’t charge unrealistically. Many new businesses believe undercharging is the best way to go, but doing this can undermine your company’s authority and cause fewer people to be interested in investing.

Market-based pricing involves looking at your competitors and evaluating their prices. Which company has the most customers? How does their pricing match others? These are all vital aspects you should consider. Remember, customers expect quality and a fair price, so make sure you combine the two. 

Future Goals

Investors and banks want to know that you’ve considered what the future will hold for your company. When you write your business plan, be sure to take into account how you see the company growing, what you’ll do to ensure it thrives and that you understand the potential risks. Banks and investors want to know that you can build a business and are aware of the obstacles you’ll have to overcome.

Starting your own business doesn’t have to be difficult. If you ensure you produce a robust business plan, it can be an exciting process. Your business is part of your future, so start by outlining your goals and look forward to seeing results. 

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550+ Free business plan examples

Need help writing your business plan? Explore over 550 free real-world business plan examples from a wide variety of industries to guide you through writing your own plan. If you're looking for an intuitive tool that walks you through the plan writing process, we recommend LivePlan . It includes many of these same SBA-approved business plan examples and is especially useful when applying for a bank loan or outside investment.

Find your business plan

Accounting, Insurance & Compliance Business Plans

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Cleaning, Repairs & Maintenance Business Plans

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• Cleaning Products
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Clothing & Fashion Brand Business Plans

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Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation Business Plans

• Entertainment
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Farm & Agriculture Business Plans

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Finance & Investing Business Plans

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Fine Art & Crafts Business Plans

Fitness & Beauty Business Plans

• Salon & Spa
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Food & Beverage Business Plans

• Bar & Brewery
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Hotel & Lodging Business Plans

• Bed and Breakfast

Finish your plan faster with step-by-step guidance, financial wizards, and a proven format.

IT, Staffing & Customer Service Business Plans

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Manufacturing & Wholesale Business Plans

• Cleaning & Cosmetics Manufacturing
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Medical & Health Business Plans

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Nonprofit Business Plans

• Co-op Nonprofit
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Real Estate & Rentals Business Plans

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Retail & Ecommerce Business Plans

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Technology Business Plans

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Transportation, Travel & Logistics Business Plans

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• View All 62

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2023.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template , or get started right away with LivePlan .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples. Or for a modern pitch solution that helps you create a business plan and pitch deck side-by-side, you may want to check out LivePlan . It will help you build everything needed for outside investment and to better manage your business.

Get LivePlan in your classroom

Are you an educator looking for real-world business plan examples for your students? With LivePlan, you give your students access to industry-best business plans and help them set goals and track metrics with spreadsheet-free financial forecasts. All of this within a single tool that includes additional instructional resources that work seamlessly alongside your current classroom setup.

With LivePlan, it's not just a classroom project. It's your students planning for their futures. Click here to learn more about business planning for students .

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

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Business Plan Writing Services

We offer 100% custom business writing and editing services to our clients.

Business Plan writing

The process of coming up with a business plan starts back in school where students are asked to develop a plan for a potential business. This kind of academic writing is not an easy task, and the student has to show that he knows how to go about it. Thanks to the knowledge provided by the lectures, the students have a gist of what the process entails. However, that does not mean that everybody performs well in this kind of assignments. Writing skills vary from one student to the next. It is important to point out that understanding the whole process will help the student in achieving his academic goals.

This also applies to those people who want to start a business and want to have a good plan for it. This information is crucial in helping you achieve your dream business through the plan that you come up with. Every successful business hinges on a solid business plan, and this is how you go about it.

Three Rules of Business Plan Writing

1. keep your business plan short.

Business plans should be short and precise. The reasoning behind it is that you want your business plan to be read. No one is ready to read a 100 page or even a 50-page business plan. Secondly, a business plan is meant to help you in running and growing your business. This implies that your business plan is subject to amendments and refining over time. A long business plan is a huge hassle to deal with, and it only means that your business plan will be thrown into a drawer of a dustbin. If you are a student, your professor will not waste his time reading long text, and that might not work well for you.

2. Know your audience

Your business plan should use a language that your audience will easily understand. For instance, if your company is developing a complex scientific process, but the people you target are not scientists and do not understand all that jargon, you need to change your tactic.

3. Do not be intimidated

Most of the business owners and entrepreneurs are not business expert, and some of them do not even have college degrees in business. The process of developing a busies plan can seem difficult,but it does not have to be. Having the knowledge and passion for your business plan and then leveraging your plan for growth it’s not difficult as previously thought. You do not need to start with a detailed business plan, a single page business plan would suffice, and you can build on it later.

Components of a Business Plan

Remember that this information is not only meant to help you build a good business but also how to write your business assignment.

1. Executive summary

This gives the overview of your business and the plans. It is the first section of your paper and ranges between one to two pages. Some of the people write it after completing other sections of the paper. Do this if you are sure you can pull it.

2. Opportunity

This is where you answer the questions of what you are selling and how you intend to solve the need on the market. You also specify who your competition in the market is.

3. Execution

This is where you explain how you are going to take the opportunity and turn it into your business. You have to explain about your marketing and sales plan, operations, and how you are going to measure your success.

4. Team and company

Great teams and ideas attract investors. This is where you explain your current team and whom you intend to hire. You also need to provide a brief overview of your legal structure, location,and history if you are already established.

5. Financial plan

You have to provide a financial forecast in your business plan, which has details of monthly projections for the first year and the projection for the next three to five years.

6. Appendix

It is not a required chapter, but it is useful when you want to out tables, charts, legal definition notes and more.  If you have a patent or patent pending, or even your products illustrations, this is where you put them.

Just like any other academic papers, business plan writing can be tricky to a student. If one is not committed to the whole process, there is no guarantee that they will meet the requirements of their supervisors. The above overview has just touched on the superficial information but has provided a gist of what the process entails

If you face difficulties in the process of writing this paper, it is prudent that you seek relevant help. There is no point of being immersed in worries simply because there is something you did not do good. You are free to seek what you deem best for your academic career.

As such, IsEssay.com is a trusted company that offers any sort of help that a student might needs. With business plan writing, the student has to think of the best business idea to enable them to write a good business plan. Although it is a short type of academic writing, much goes into it. At IsEssay.com, we are ready to develop a competent business plan that will not only impress your supervisor but has the power to win you funding for your startup.

We offer 100% custom business writing and editing services to our clients. We have been writing for a long period. Thus our experience is enough to help you achieve that business goal you have in mind. When you think of the best online writing company, think about IsEssay.com. We have the best human and infrastructural resources to achieve every goal we set. We have research facilities that have enabled us to write well-researched business documents to our clients.

Some of the business writing services that we offer include a business research paper , business essays, business case studies , business dissertations, business plans, business thesis, business speech as well as business term papers . Our writers are conversant with the details of each paper and are prepared to provide the best quality paper to meet your needs.

To a student, we are the link that closes the gap between him and the good grade to which he looks forward. To professional businesses, we offer writing, proofreading, and editing services to all professional business papers presented to us. We are all-around when it comes to our service delivery. At IsEssay.com, we understand all the key disciplines in the world of business. Through our competent writers, we can dispense professional services at any given time, and to all clients of any level. This is why you should try our services.

Quality Assurance

If you want IsEssay.com to develop your business plan, rest assured you will get 100% business writing service that is of high quality. Our writers know how to maintain quality thanks to their expertise in various business fields. We try hard to avoid vague writing services because that would not only injure our reputation, but it would impact negatively on the vision of our clients. This is why we assure you that IsEssay.com will render quality service to you.

Professional Business Plan Writers

We have the best business writers in the industry. They are trained in all aspects of business writing and are capable of handling the most complex of ideas. They are selected using a rigorous process that includes writing tests to test their knowledge and ability in writing. They also givetests that fall within a strict deadline to demonstrate their efficiency. By the time they are done with this, we can determine the best candidates to join our team. This is why we are very confident about our writers.

Customized Approach

When you hire IsEssay.com writers, you will receive a customised approach to your business plan writing order. The paper that we write for you will be developed from scratch based on the specifications you provided from the onset. The approach is customised in that the writer is in constant communication with you to ensure that everything you desire in your business plan has been covered. It is also possible to engage the writer in making relevant changes to your documents. This shows our commitment to your dream.

On-Time Delivery

We understand the essence of keeping time. Once you have placed an order at IsEssay.com, we ensure that delivery will be made before the lapse of the deadline. If you are a student facing a tight schedule, you can use the services of IsEssay.com to get your business plan done. You will make your submission of the required date, and there will be no compromise on quality.

Plagiarism free papers

Every paper that we write is authentic. Our writers work hand in hand with a team of editors who ensure that your paper, be it a business proposal, business plan or a research paper is free from plagiarism. The paper is 100% original and does not resemble anything written by any other person.

Papers written with passion

As a company, we are in the writing business for the long haul. We are not doing it for the money; instead, we are here because we love writing. We have a passion to pen ideas on paper based on the requirements of our clients. Our writers are passionate enough about what they do, and that is why they do it with serious and unmatched passion. In other words, at IsEssay.com, writing is our hobby.

Affordable Prices

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Starting a Business | Buyer's Guide

6 Best Business Plan Writing Services

Published October 21, 2020

Published Oct 21, 2020

WRITTEN BY: Blake Stockton

This article is part of a larger series on Starting a Business .

A well-written, well-researched business plan is vital to the success of a new business or venture. It can attract investors and help you get a bank loan. Not every businessperson has the time or expertise to craft a winning business plan. Fortunately, there are companies with decades of experience that will assist. We evaluated several and found the six below to be the best business plan writing services available.

Top 6 Business Plan Writing Services

How we evaluated business plan writing services.

All the business plan writing services we evaluated had MBA writers and years of experience in many industries. To distinguish the best, we examined the following:

• Price: Most do not list prices, although customer quotes put many of them in the $3,000 range.
• Expertise: We considered years in service, qualifications of the writing and management teams, and industries served.
• Types of Business Plans: Some companies focus only on plans for funding or strategic planning. Others offered more specific plans like visa business plans. Still, others narrowed their focus more tightly. Some also offer pitch decks and presentation-ready formats.
• Turnaround Time: The average business plan turnaround time was two weeks, with additional time for revisions. Always ask about how much time you get for revisions and if there are additional costs involved.
• Additional Services: Several of these companies offer additional services to help you succeed. If you are considering mentorship or know you’ll need some assessment, having one of these companies build your plan could give you a head start in building a relationship.

Bargain Business Plan: Best Overall Business Plan Writing Service

Bargain Business Plan is one of the least expensive business plan services we reviewed. Still, it offers experienced writers and a wide range of plans that includes immigration and visa plans. Overall, it has excellent reviews from customers. You can view samples of their well-designed plans. It’s the only service that provides flat-rate pricing as well.

Visit Bargain Business Plan

Bargain Business Plan Pricing

• Bargain: $1,599. For startup businesses with simple business models looking to apply for small business loans or seeking a blueprint for development
• Economical: $1,999. For startup and existing businesses with a more complex operation, such as restaurants and child care centers
• Optimum: $2,799. For businesses seeking government grants, investments from venture capitalists, and funding through the SBA’s CDC/504 Loan Program
• L-1 Visa: $1,999
• E-2 Visa: $2,199
• EB-5 Visa: $3,499
• Consultations: Free

Bargain Business Plan Services

• Detailed Business Plans: All plans include custom written business plans with market analysis, financial projections, and marketing plans. Higher-level plans offer more details, and each plan is designed for its specific purpose. For example, SBA loan versus visa.
• Quick Turnaround: Drafts are done in seven to 10 days, with 14 days of unlimited revisions.
• Experience: Bargain Business Plan has served 900 industries over the past 12 years and has worked with 500 partners and 10,000 customers. For immigration business plans, they work with immigration experts across the country. User reviews praise their expertise and attention to detail as well as share successes.

Why We Like Bargain Business Plan

Startups don’t always have a big budget for business plans, but it can be a key document for achieving success. Bargain Business Plan offers custom, well-researched, and beautifully designed business plans at excellent prices. The willingness to revise is a big plus as well.

Optimal Thinking: Best Plan Writing Service for Startup and Growing Companies

Optimal Thinking says it best works on business plans for “early stage and existing businesses expanding organically or via acquisition.” It claims a 92% success rate with its business proposals. In addition, it offers other programs to help businesses succeed.

Visit Optimal Thinking

Optimal Thinking Pricing

Varies anywhere from $5,000 to $30,000, depending on plan and scope. Call for a quote.

Optimal Thinking Services

• Expertise: Optimal Thinking has team members who are senior business executives, MBA writers, and industry experts in financing, operating, and marketing companies of all sizes. It  also has 27 years’ experience in writing business plans.
• Plans address potential roadblocks: Optimal Thinking helps ensure success by anticipating potential business challenges, such as restrictive government regulations, economic issues, or market industry changes. Then, it includes ways to work around or through these issues.
• Additional Programs: The company offers mentorship, employee motivation programs, and business assessments of communications, resources, opportunities, and more.

Why We Like Optimal Thinking

Optimal Thinking works with large companies such as Red Bull and Warner Brothers. Its writers have extensive experience in financials and business. Applying that knowledge to a business plan, even for a startup, means you will get not only a well-written and well-researched plan but also one that is informed by their years of expertise. This is also a company you can build a relationship with—get coaching and assistance in other areas of your business.

Wise Business Plans: Best Business Plan Writing Service for Specialized Plans

Wise Business Plans has one of the widest varieties of plans of the providers we reviewed. Its business plans are well-researched and thought out, as well as beautifully designed. It works to make sure your ideas and the plan are sound and offer additional services to help you with execution, including funding referrals.

Visit Wise Business Plans

Wise Business Plans Pricing

Pricing varies, though users have quoted prices around $3,000. To get a specific quote, call for a consultation. After the first revision, Wise Business Plans charges $199 per revision.

Wise Business Plans Services

• Investor Business Plan
• Bank Business Plan
• Strategic Business Plan
• Nonprofit Business Plan
• Franchise Business Plan
• L-1 Business Plan
• E-2 Business Plan
• EB-5 Business Plan
• EB-5 Regional Centers
• Merger And Acquisition Business Plan (M&A)
• Private Placement Memorandums (PPM)

It also offers professional feasibility studies, PowerPoint presentations, pitch decks, and straight market research.

• Bookkeeping Services
• Graphic Design Services
• Logo Design
• Flyer and Brochure Design Services
• Business Printing Services
• Concierge Services
• Business Consulting Services for Startup Company
• Website Design
• Business E-books Resources
• Small Business Marketing Services
• Experience: Wise Business Plans hires MBA writers, financial and market analysts, and graphics designers. The company has done thousands of business plans in over 400 industries.

Why We Like Wise Business Plans

Wise Business Plans has a reputation for doing more than creating a plan for you. It challenges you to make sure your assumptions and ideas are the best they can be. Reviewers on its Facebook page praise the quality of the final product, noting especially the graphics.

Pro Business Plans: Best Business Plan Writing Service for Startups & Canadian Visas

Pro Business Plans gets props for the focus of its plans. While all the services we reviewed will build custom business plans, Pro Business Plans is one of the few that has plans that specifically focus on specific issues. It also has industry experts in finance/accounting and immigration.

Visit Pro Business Plans

Pro Business Plans Pricing

Pricing varies—call for a consultation.

Pro Business Plans Services

• Focus: Pro Business Plans offers the usual range of business plans: SBA/bank, investment, L-1, E-2, EB-5. However, it also has plans specifically for nonprofits, startups, and the Canadian visa (PNP) program. It also has a pure market analysis product if your goal is to understand your industry before launching your business or expanding into a new area.
• Experience: Many Pro Business Plans team members come from major accounting firms or have extensive experience working in venture investment capital. The company has served over 900 industries and has over 500 partners, including contacts in the visa application process.
• Fast Turnaround: You can get your business plan drafted in four to seven calendar days, with seven days of close collaboration to get all the details polished.

Why We Like Pro Business Plans

In addition to the variety of plans and experience of the writers, what impressed us about Pro Business Plans was that users said they often went beyond simply writing the plan, providing advice and coaching during the process. Other reviews praised its market and financial research.

Go Business Plans: Best Business Plan Writing Service for Visa Business Plans

While Go Business Plans can work with any industry, its business consultants have had notable success with E-2, EB-5, and L-1 visa business plans. It can create business plans for investors, Small Business Administration (SBA) loans, and strategic and internal planning.

Visit Go Business Plans

Go Business Plans Pricing

Go Business Plans does custom pricing within the range of $2,000 to $10,000.

Go Business Plans Services

• Customized templates: The writers create custom plans. First, they schedule a one-hour interview with you for the basics, then conduct market research, financial analysis, and company and industry analysis, and compare you to the competition. They work with you to ensure it meets your expectations as well as SBA standards.
• Advice and Assistance: Go Business Plans brainstorms and researches business strategies to advise you and can help with creating a website, generating leads, implementing marketing, and other services.
• Immigration/Visa Business Plans: Go Business Plans has helped entrepreneurs from over 100 countries get their visas. It has drafted plans for 300 lawyers and over 1200 applicants. It works directly with your lawyer to make sure the plan and the legal applications are consistent as well.
• Extensive market research: The business consultants have access to over 15 market research databases, including some of the top-tier ones like IBISWorld, Euromonitor, Hoovers, Mintel, Statista, Freedonia, Frost & Sullivan, Forrester, and First Research.

Why We Like Go Business Plans

This business plan writing service offers expertise at competitive prices, and according to past customers, is willing to go the extra mile to help ensure success. Many customers of its business plans went on to use its other services such as website development.

LivePlan: Best Business Plan Writing Software for DIY

Rather than a consulting service that writes the plans for you, LivePlan is a software that helps you build a business plan. Plans start at $20 per month, and prices decrease if you purchase a six-month or annual plan. It offers additional tools to monitor your company’s progress, as well. This is the right choice for the entrepreneur on a budget or one who has done the research and needs a software to help them put it into an attractive format for presentation.

Visit LivePlan

LivePlan Pricing

LivePlan has a pay-as-you-go system but discounts for multiple months. Your first month is only $10, and it offers a 60-day money-back guarantee.

• $20 per month, for monthly plans (First month $10)
• $18 per month for six months
• $15 per month for 12 months

LivePlan Features

• Ease of use: Start by filling out the questionnaire and follow the instructions to create a basic plan. The software creates the financial tables, charts, and reports. Choose from 10 themes to create a professional-looking report that is SBA-approved.
• Integrations: Sync to your QuickBooks or Xero to create reports or update sections. Export plans to Word or PDF, or put it in PowerPoint to make a slideshow presentation.
• Tools that go beyond the business plan: LivePlan offers real-time performance dashboards to track budgets and goals. Benchmark data shows you how you are faring compared to others in your industry or location. Create and track milestones for measuring your progress as you grow.
• Help features and examples: If you are blocked or unsure how to create a part of your plan, you can access over 500 examples in all types of industries and watch expert tutorials. Have a problem with the software? Reach support by phone, email, or chat.

Why We Like LivePlan

LivePlan offers an economical way for businesses that are comfortable with their data to create professional business plans for investors or banks. Additionally, it lets you create as many as you wish, so you can customize your plans for your audience or need or update them as your company grows. With budgeting and forecasting tools, it also helps you execute your business plan so your company can succeed.

Other Business Plan Writing Services Worth Considering:

• Cayenne Consulting: Cayenne provides a highly qualified team of writers and has experience not only in business plan writing but also in other investment materials and private placements. It’s a good service for those looking for funding.
• Growthink: This company has highly qualified and educated writers with extensive international experience. It is good for international businesses and business plans for strategic planning and mergers or acquisitions.
• Masterplans: This company is more expensive than most on our list (prices ranging from $10,000 to $49,999) but is a highly reputable company that has created over 18,000 business plans for SMBs to multimillion-dollar investment projects.
• Way2markit: This company provides business plans for investing, franchises, nonprofits, banks/SBA loans, and more. It also provides other business services from idea development to website design.
• Freelance: You can find qualified business plan writers on freelance sites like Upwork. They may be less expensive. Before hiring anyone, be sure to check their qualifications and portfolio.

Bottom Line

Business plans are not cheap to create, but they can pay off by getting additional investment, secured loans, visas, or a clear direction for your company’s growth. For research purposes, be sure to know which type of business plan is right for your company. Each of the six business plan writing services reviewed offers decades of experience, high-quality reports, and reasonable prices.

Learn more about How to Start a Business in our complete guide.

About the Author

Find Blake On LinkedIn Twitter

Blake Stockton

Blake Stockton is a staff writer at Fit Small Business focusing on how to start brick-and-mortar and online businesses. He is a frequent guest lecturer at several undergraduate business and MBA classes at University of North Florida . Prior to joining Fit Small Business, Blake consulted with over 700 small biz owners and assisted with starting and growing their businesses.

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24 Best Sample Business Plans & Examples to Help You Write Your Own

Published: August 17, 2023

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

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• Pitch to investors.
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Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term.

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But what does a business plan look like? And how do you write one that is viable and convincing? Let's review the ideal business plan formally, then take a look at business plan templates and samples you can use to inspire your own.

Business Plan Format

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. Referencing one will keep you on the path toward success. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, you might be wondering, "Where do I start? How should I format this?"

Typically, a business plan is a document that will detail how a company will achieve its goals.

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

Most business plans include the following sections:

1. Executive Summary

The executive summary is arguably the most important section of the entire business plan. Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

Most executive summaries include:

• Mission statement
• Company history and leadership
• Competitive advantage overview
• Financial projections
• Company goals

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, including only the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

And the executive summary below tells potential investors a short story that covers all the most important details this business plan will cover in a succinct and interesting way.

Image Source

Tips for Writing Your Executive Summary

• Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market. Where is the gap in the current industry, and how will your product fill that gap?

In this section, you might include:

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry. You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Speaking of market share, you'll need to create a section that shares details on who the top competitors are. After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another. Performing a competitive analysis can help you uncover:

• Industry trends that other brands may not be utilizing
• Strengths in your competition that may be obstacles to handle
• Weaknesses in your competition that may help you develop selling points
• The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

The competitive landscape section of the business plan below shows a clear outline of who the top competitors are. It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

This section will describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Ask yourself:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

It can be helpful to build a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

The example below uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. You might consider including information on:

• The brand positioning vision and how you'll cultivate it
• The goal targets you aim to achieve
• The metrics you'll use to measure success
• The channels and distribution tactics you'll use

It can help to already have a marketing plan built out to help you with this part of your business plan.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler. It offers a comprehensive picture of how it plans to use digital marketing to promote the community.

Tips for Writing Your Marketing Strategy

• Include a section about how you believe your brand vision will appeal to customers.
• Add the budget and resources you'll need to put your plan in place.
• Outline strategies for specific marketing segments.
• Connect strategies to earlier sections like target audience and competitive analysis.
• Review how your marketing strategy will scale with the growth of your business.
• Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll review the key features and benefits of your products and/or services. Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use . It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

The example below outlines products and services for this business, along with why these qualities will attract the audience.

Tips for Writing Your Key Features and Benefits

• Emphasize why and how your product or service offers value to customers.
• Use metrics and testimonials to support the ideas in this section.
• Talk about how your products and services have the potential to scale.
• Think about including a product roadmap.
• Focus on customer needs, and how the features and benefits you are sharing meet those needs.
• Offer proof of concept for your ideas, like case studies or pilot program feedback.
• Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. For this reason, you might outline:

• The specific pricing breakdowns per product or service
• Why your pricing is higher or lower than your competition's
• (If higher) Why customers would be willing to pay more
• (If lower) How you're able to offer your products or services at a lower cost
• When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

This business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Tips for Writing Your Pricing and Revenue Section

• Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
• If you are asking a premium price, share unique features or innovations that justify that price point.
• Show how you plan to communicate pricing to customers.
• Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
• Share plans to develop new revenue streams in the future.
• Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
• Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

This section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more. According to Forbes , you'll want to include three main things:

• Profit/Loss Statement - This answers the question of whether your business is currently profitable.
• Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
• Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details you'll want to include.

Financials Business Plan Example

This balance sheet example shows the level of detail you will need to include in the financials section of your business plan:

Tips for Writing Your Financials Section

• Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
• Include any data that supports your projections to assure investors of the credibility of your proposal.
• Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
• Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
• Triple-check all financial information in your plan for accuracy.
• Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

Business Plan Types

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. So, we’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business. You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. Internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Sample Business Plan Templates

Now that you know what's included and how to format a business plan, let's review some templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow. Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why We Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it. There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders. It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis. The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made. Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly. It’s especially useful if you don’t have an accountant on the team. (We always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

We absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service. You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of our favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business. Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you. It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things we love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, we especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan. Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

Top Business Plan Examples

Here are some completed business plan samples to get an idea of how to customize a plan for your business. We’ve chosen different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Take a look.

1. LiveFlow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue. We included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives. This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best. For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement should not only resonate with consumers but should also serve as a core value compass for employees as well.

Outdoor clothing retailer, Patagonia, has one of the most compelling mission statements we’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University . While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

5. NALB Creative Center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more. Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission. The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s also essential to front-load your company’s mission if it explains your "Why?" In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. You can also use this template as a guide while you're gathering important details. After looking at this sample, you'll have a better understanding of the data and research you need to do for your own business plan.

8. Plum Sample Business Plan

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Business plan writing help and services for hire, will you review my plan and make changes.

Our review-only service just includes feedback, but if you decide you'd like to engage in our full plan writing service after participating in a review, we'll give you a discount.

What if I already started writing my plan?

If you have a partially completed plan, we can work with that. In fact, it helps the plan writing process go faster because we'll have to ask fewer questions, but you'll want to choose the full business plan writing service.

Do you do market research? What does that include?

Yes, we do market research. We have access to industry reports for most industries and we will use them to lend more credibility to your plan and validate the assumptions we are making in your financials.

What is included with the full plan writing service?

When it's all said and done, you'll have a full, lender or investor ready business plan, a one page pitch, and a free year of LivePlan so you can make changes to your plan as well as use our cash flow and business management tools to stay on track.

Can you guarantee that my business will get funded?

There are a lot of factors that go into the decision making process for lending that are beyond our control, like your personal credit. What we can say is that it is very difficult to get funding without a solid business plan and we make solid business plans.

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How long will it take to finish my plan? / Do you offer an expedited service?

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We deliver in PDF format, Word and we also give you access to edit your plan in a free LivePlan account.

How many pages is the average business plan?

We subscribe to the lean business planning method so we try to keep your plan short and to the point. Depending on the complexity of your business, your finished plan can end up being anywhere from 25-50 pages.

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How much does this service cost.

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Do you offer a review service?

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Do you offer an expedited service?

What if i don't like my plan.

You'll have the opportunity to review and leave feedback after each draft. We recommend taking the time to be thorough and thoughtful in your feedback as that is your chance to help mold your plan into something that really resonates with you.

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Who writes my business plan.

You will be paired with one dedicated individual from our small team of highly trained and experienced business planning professionals. Each one is a uniquely qualified business planning expert who can translate your ideas into a business plan that will appeal to your audience.

Is my plan writer an expert in my industry?

Our business plan writers are experts specifically in business plan writing. We've worked with every industry imaginable so the likelihood that they have some familiarity with your industry is high, but if you are looking for a business consultant this may not be a good fit.

What kind of background will my writer have? Are they outsourced from other countries? Have they been writing business plans for very long?

We are a small team of well educated business planning experts. Each writer's background varies but they all have financial or business education as well as years, small business management or consulting and business plan writing experience. They are all well vetted and really good at what they do, which is write plans that help you get funded.

Small Business Definitions

What is a business plan.

In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals. At its heart, a business plan is just a plan for how your business is going to work, and how you're going to make it succeed. Read our full article on "What is a business plan" here.

What is in a business plan?

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. Most people write it last, though.

The opportunity section answers these questions: What are you actually selling and how are you solving a problem (or "need") for your market? Who is your target market and competition?

In the execution chapter of your business plan, you'll answer the question: how are you going to take your opportunity and turn it into a business? This section will cover your marketing and sales plan, operations, and your milestones and metrics for success.

Investors look for great teams in addition to great ideas. Use the company and management chapter to describe your current team and who you need to hire. You will also provide a quick overview of your legal structure, location, and history if you're already up and running.

Your business plan isn't complete without a financial forecast . We'll tell you what to include in your financial plan, but you'll definitely want to start with a sales forecast, cash flow statement, income statement (also called profit and loss), and your balance sheet.

If you need more space for product images or additional information, use the appendix for those details.

Read our full article "How to Write a Business Plan — the Comprehensive Guide" for more information, here.

Why is a business plan important?

There are many reasons why it is important to have a business plan. A business plan is essential if you're seeking a loan or investment, can help you make big spending decisions with confidence and is a solid foundation for ongoing strategic planning and prioritization. Read our full article on "8 Reasons Having a Business Plan is Important" here.

What is a business plan writer/consultant?

A business plan writer/consultant is a business and financial expert who can help guide you through the process of creating a business plan and do much of the labor involved in creating it. They will work with you to understand your business model, do market research, create financial projections and offer guidance as all of those pieces are brought together in a full business plan document.

How to pick a business plan writer/consultant?

Picking a business plan writer or business plan consultant is an important decision — you'll want to find someone dedicated to your success, with experience in your industry or field and that is in it for the long haul. Read our full article on "Things to Look for When Hiring a Business Plan Writer" here.

Why should you pay someone to write your business plan?

You don't have time. Starting a business is time consuming. Oftentimes people have to juggle a regular 9-5 job while working on starting their business. That doesn't leave a lot of time for a big writing project. Hiring a professional to write your business plan can help you give you time to focus on the tasks that are critical to getting your business off the ground.

You want to make sure it is done right, the first time. You only get one chance to make a first impression. Hiring a professional to write your plan for you can give you the peace of mind that your plan is the best it can be when you present it to potential lenders or investors.

W r iting your business plan just got easier.

Our Interactive Business Plan Builder will provide you with guidance and support when it comes to putting together a compelling business plan. Th is free interactive tool is for anyone—from aspiring entrepreneurs with a new business idea , to existing business owners looking to pivot their current business model or secure new funding.

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We know writing a business plan alone can seem like a big undertaking. Our free Business Plan Builder makes writing your business plan simple —t he tool walk s you through the business planning process from start to finish and includes tips, examples, and 1:1 support along the way from our Business Strategists.

The tool breaks down your plan into easy-to-manage steps and sections and allows you to save your work as you go so that you can complete it whenever it works for you. When you’re finished putting everything together, you can submit your business plan for review and our Business Strategists will provide one-on-one coaching and support.

Who is it for?

• Entrepreneurs & aspiring entrepreneurs in Alberta with a new business idea
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Whether you are just getting started or an experienced business owner, this tool can help you with your business plan. Still feel lost? Our Small Business Basics video series and Small Business Guides can provide the clarity you need to get started. We can also review your business plan when you are done with your plan.

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Check out our Interactive Business Plan Builder!

Don’t have a business plan yet? Get started with our free Interactive Business Plan Builder. The tool will walk you through the business planning process with details on what to include in each section, helpful tips, and examples.

Have your business plan reviewed

Our small business strategists can review your business plan and provide you with feedback and coaching to get it to where it needs to be – whether you’re looking for financing, or just need to work out the details of your business idea.

Don’t have a business plan yet? Get started with our free interactive Business Plan Builder . The tool will walk you through the business planning process with details on what to include in each section, helpful tips, and examples. When you’re done, export your plan and submit it for review!

Cash Flow Templates

Do you plan on asking for funding for your small business? Access the cash flow template you need to go with your funding request.

Is there a time limit to complete my business plan?

No. Take your time to do the necessary research needed to complete your business plan. Don’t forget to contact us for help if you need it!

Should I complete all the sections in order?

The business plan is designed to guide you through the process; however, you can work on the sections in any order you like.

Can I duplicate my business plan?

Yes. Go to “My Business Plans” and find the business plan you want to duplicate. Click on the “Duplicate” button and rename your business plan.

Can I collaborate with my business partner(s) (another user) on creating the business plan?

Unfortunately, this tool doesn’t currently offer this functionality. However, you can export your plan and collaborate with others outside of the tool if needed.

If I need some help while writing my business plan, where can I go?

At Business Link, we’ve got a number of different resources and supports that can assist you in creating a compelling business plan, depending on what type of assistance you need. Here are some resources to get you started:

1. In each business plan section, we provide tips and examples to point you in the right direction.

2. On the right-hand side navigation bar, you’ll find more resources to help you work through your business plan. You can also download our Cashflow Template here .

3. Have specific questions and want one-on-one help? We understand that writing a business plan can feel like a daunting task. Many of our business strategists are or have been entrepreneurs themselves, so they know the struggle. Contact us for personalized support.

Can I further customize my business plan, for example, by adding a business logo?

Definitely! Simply export the business plan as a Word Doc or Google Doc and you can begin further customization from there.

Will my business plan be shared with anyone?

Your business plan is your intellectual property (IP), and we take confidentiality seriously. We will never share your data or your business plan with anyone unless we get explicit permission to do so. If you submit your plan for review by a business strategist, only that strategist will have access to your plan.

Now my business plan is completed! What’s next?

Feel free to submit your business plan to us for review ; one of our business strategists will provide feedback and help you with one-on-one support.

I completed my business plan using a template found online, can I still submit it for review?

Yes! Just connect with one of our business strategists through our contact us form before submitting a copy for review.

Doing market research  is an important part of a business plan and I know you offer that service. Is there any way to bundle these services together?  

We have teams that are experts in different areas, so it’s tough to create a package of different services right now.  However, if you access our secondary market research services, we’ll send you a promo code that will give you a discount when you submit your business plan for review.  

Did you have a business plan in the old business plan builder? Unfortunately, after September 30th you can no longer access your Business Link user account to export your business plans, as the account function has been removed. To receive a copy of any plans you had in the original builder, please contact us today and we will be happy to help you.

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