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Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

A boxing gym owner holding a clipboard, standing in front of punching bags.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

  • How does your business work?
  • How are you going to succeed?
  • What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Two people working in front of a laptop.

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

  • Your mission/purpose
  • How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

  • What have you done in the past?
  • Have you had any other businesses?
  • What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

A picture of a well-equipped gym.

Some potential products you could invest in are: 

  • Gym equipment like treadmills and rowing machines 
  • Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
  • Food and drinks like energy drinks or healthy foods 

And services like: 

  • Personal training sessions 
  • Group classes like yoga, spinning, or body pump 
  • Lockers for storing belongings while working out 
  • Spa amenities like saunas or massages 
  • A swimming pool 
  • Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

  • Working professionals
  • Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

  • How can I make this customer base loyal?
  • What makes my company unique?
  • What's the best membership package I can offer?
  • Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

  • Improving your services
  • Advertising and sponsorship
  • Loyalty plans and website promotions
  • Email marketing campaigns
  • Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

  • Services and products they offer 
  • Target audience 
  • Pricing and business model 
  • Strengths and weaknesses

gym business plan cover page

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

  • Lawyer fees
  • Recruiting expenses
  • Constructional endeavors
  • Exercise equipment for the workplace
  • Three months' worth of bills and other operational costs
  • An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

  • Unit sales per month
  • Any relevant past data
  • How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

  • Loans from friends or family members
  • Crowdfunding campaigns
  • Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

A picture showing a planner and a pen.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

  • Write a business plan
  • Register business
  • Apply for a business license and permit
  • Open business bank accounts
  • Select an online payment platform
  • Obtain taxpayer's ID
  • Purchase insurance
  • Rent/purchase facility
  • Purchase/rent equipment
  • Secure funding
  • Recruit employees
  • Drafting contract documents along with any other legal documents required
  • Design company logo
  • Develop website
  • Write website content
  • Create social media accounts
  • Design leaflets & brochures
  • Organize branded uniforms
  • Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

  • Choose your area/location
  • Develop a comprehensive business plan
  • Apply and obtain all necessary licenses
  • Find and hire certified trainers
  • Invest in the right equipment for your business
  • Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

  • Executive summary
  • Company overview
  • Services and amenities
  • Management team
  • Market research and marketing
  • Competitor analysis 
  • Financial projections
  • Financial forecasting
  • Financial strategy
  • Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.

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Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

  • Strength training equipment
  • Cardio equipment
  • Free weights/dumbbells
  • Aerobic equipment
  • HIIT group classes
  • Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

  • Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
  • Knowledgeable and friendly staff of trainers.
  • Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
  • Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

  • Securing warehouse space, gym build-out, and design: $25,000 to $125,000
  • Gym equipment purchase: $50,000 to $100,000
  • Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
  • Marketing & advertising: $15,000
  • Working capital: $10,000

gym business plan cover page

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

  • Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
  • Registered Steven’s Gym, LLC to do business in the State of Texas.
  • Began the branding image, logo, website, and social media accounts for the gym.
  • Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

  • High school and college students
  • Locally-based Military
  • Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

  • Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

  • Large, clean, spacious, and well-equipped facility.
  • Dedicated team of trainers.
  • Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

  • Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
  • Steven will hire a gym manager to be in charge of members and member management.
  • A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
  • A local CPA will manage all high level accounting functions, such as payroll and tax payments.
  • Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Initial Number of New Clients per Month: 60
  • Average Monthly Membership Fee: $150
  • Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

  • How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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How To Draft the Perfect Gym Business Plan

A gym

A good gym involves a lot more than just the right exercise equipment. You need to think of the type of clientele you’ll be serving, membership and subscription fees, hosting fitness classes, and finding new ways to make your gym stand apart from your competitors. Setting up a gym is by no means an easy task, which is why the best way forward is to start off with a gym business plan.

So what is a business plan?

It is a formal document that lays down who you are as a business and gives a realistic picture of where the business will go in the future. At a fundamental level – It is a document that shows exactly how your business works, how it’s going to succeed, and the steps you need to take to get there.

Do you even need a business plan for your gym?

Industries are now gradually clawing back to their pre-pandemic growth rate. Old enterprises are re-opening and new businesses are popping up faster than we can imagine. To new entrepreneurs, business plans are more of a formality that can be overlooked. But sometimes, undermining the importance of a strategic plan for the growth of your business can backfire.

According to a study , business owners who have a well-defined business plan have almost twice the probability of securing capital and growing their enterprise when compared to those who don’t. 

Business plan statistics

How will a gym business plan help you?

The primary purpose of a plan is to create a roadmap of how a gym will progress in the foreseeable future. Writing a business plan can be a useful exercise to help you discover fresh ideas which you might have missed and gauge if there is any room for improvement. While starting a gym, you can rely on your business plan for things like:

  • Deeper assessment of the market : Making a business plan forces you to research the various aspects that will influence your gym’s success. These could include things like your ideal clients, target market, facility and equipment costs, local competitors, and any other market variables that could impact your business’ success.
  • Choosing the right way forward: By getting ideas down on paper through various rough drafts of plans, you will be able to evaluate what has the best chance of success. This allows you to focus your time and energy wisely.
  • Fund acquisition: Without a clear image of how the money will be used, no smart investor or lender will put money into a business. A good business plan lays out how the money will be spent and what the primary goals will be.
  • Detailed mapping: Even though you have company goals in mind and rough ideas for achieving them, having your strategies written down is not the same as having them in your head. A good gym business plan will include thorough plans for marketing, resource allocation, hiring new staff, and other initiatives to help you achieve your objectives. It can assist you in understanding the scope of the fitness industry and determining the resources required to get started.

How do you go about writing one?

Creating a business plan is an organized and detailed process that helps you define the key metrics associated with your business. For this, you need to have a mindset that helps you to make strategic decisions while having realistic expectations . To begin with, ask yourself: 

  • Where are you right now?
  • Where do you want to be in the future?
  • And, how do you envision yourself getting there?

Understanding the answers to these questions will put you in the right spot to draft the best possible plan for your gym. Generally, there are 2 types of business plan templates: 

  • Lean start-up business plan ; and
  • Traditional business plan .

A lean start-up business template highlights the key components of your strategy which allows you to view all the relevant details of your business in a single go.

gym business plan template

However, having just a lean start-up plan for your business isn’t enough. Banks and financial institutions require extensive business plans as they can showcase an in-depth study of your business and how you plan to take it forward.

A compromise between the two might be the best for your gym . A lean business plan template could be useful for having an overview of your setup. There will be many occasions where you might need to refer to your plan for some important decision, and a lean business plan would be useful in those instances. On the other hand, a detailed gym business plan will be a necessity during fund acquisition, asset expansion, and internal guidance. So keeping both of these handy will not put you at a disadvantage, to say the least 🙂

The 9 key elements of a detailed gym business plan

Drafting a gym business plan is by no means an easy task. You have to strategize a plan of operation, dig deep into the market, run competitor analysis, project financial data for upcoming years, and collate everything in a single document.

We have established businesses that can be susceptible to changes, so owners of pre-existing gyms need to know about how they should update their business plans for future reference.

On the other hand, upcoming gym owners might not know what to include in their business plan, simply because this isn’t something people do on a daily basis. On top of that, they also have to keep their preparation for setting up their gym on track.

While all of that may seem a little overwhelming at first, it’s okay to work at your own pace and do your tasks one step at a time. You don’t have to learn everything at once. This is why, for your reference, we have put together a series of blog posts on:

  • How to draft a gym business plan; and
  • How to start a gym . 

Now that you have a fair idea of what a gym business plan means and how important of a role it plays in the growth of a gym, let’s look at its 9 key elements which will help you cover every single aspect of your gym without missing out on anything:

  • Executive Summary
  • Gym Business Overview
  • Market Analysis
  • Competitor Analysis
  • Products and Services
  • Sales and Marketing Strategies
  • Management and Operation Plan
  • Financial Projections
  • Funding Requirements

We have also included a sample gym business plan for you at the end of this blog ( Click here to go right to it ) .

1. Executive Summary

Having a strong executive summary is crucial if you’re looking for investors or loan sanctions. If your first few pages aren’t compelling enough, potential investors or loan officers would find the document mundane, which is the last thing you would want! 

This section is basically a summary or an overview of the business plan. Give a brief description of your gym along with a summary of the market analysis that you have done. Then explain why your gym is uniquely qualified to fit in this market. Your executive summary should address the following questions:

  • What is your business model and its strengths?
  • What market demand will your gym fulfill?
  • What key market data supports your concept?
  • What is your competitive advantage?
  • What will be your support line in terms of revenue, expenses, and profit/loss for the first three years?
  • What are you requesting in terms of funding?

While you’re working on the executive summary, you might find yourself wanting to fill in more data than required, and it is important that you DON’T . The purpose of the executive summary is to highlight your goals for the gym and to give a very high-level understanding of the steps you will be taking in order to achieve those goals. You will have plenty of opportunities to fill in all the relevant information under the coming sections.

2. Gym Business Overview

This is a more detailed description of your gym, the clientele you serve (or the clients you hope to serve), and how it stands out from the competition. This is also a good place to include your goals for your gym

The executive summary captures the mission statement and a high-level understanding of the goals that you want to achieve. You can build on these points in your gym business overview to provide further detail. Try to cover:

  • The purpose of your gym – Spreading awareness about maintaining good health, helping people stay fit, etc.
  • Target audience ; niche-specific type of gym
  • The founding details of your enterprise
  • Strategies you will be adopting in different departments to achieve your goals
  • The legal structure of your business

3. Market Analysis

Focus on writing about what your market is about and the specific niche your gym fits into. Think of things like:

  • Do you have a niche?
  • What kind of audience comes under this niche? 
  • What are the current trends in the fitness industry? Do your business plans cover these trends and how compatible are these trends with your ideal clients?

Carefully examine your local market and your gym’s potential to fit into that market successfully. It’s a good idea to include some hard data and statistics to show where the market has been and where it’s expected to go.

4. Competitor Analysis

Research your competitors . You should make a list of direct and indirect competitors with their strengths and limitations, as well as how your gym compares to them.

  • Direct competitors: This includes gyms similar to yours in the local area that are going after the same type of customer.
  • Indirect competitors : These are the other types of gyms, health and fitness-based centers in your local area that target your market with different kinds of products and services.

You can talk to locals, hand out questionnaires, and do surveys to gain some insights. Ask them why they chose their current gym, what all do they think they are missing out on, and try to capitalize on that. Getting real-time information can be difficult but it is the most valuable feedback you can get . Collate the data under this heading and highlight how your gym can fulfill the wants of your potential customers.

5. Products and Services

This section is a detailed breakdown of what you offer to your customers. It should cover membership options, group classes, available exercise equipment, and personal training opportunities. You can also include child care options, or special training sessions, whatever fits your idea.

Discuss the needs that your services fill for your target audience. Use this section to detail any plans to add or change services, including the projected cost and payoff for those changes.

You could also explore opportunities to sell products. This can help you establish your brand and kick off an additional source of revenue. Ensure that if you plan to sell health food items, keep in check with food hygiene standards and include procurement sources and a budgeting overview. 

6. Sales & Marketing Strategies

Sales & marketing strategies are a key part of the fundamentals of funding plans and financial projections. These are highly dependent on market research and competitor analysis . Your marketing strategy can comprise of:

  • Improving services
  • Advertising
  • Sponsorship
  • Loyalty plans
  • Website promotions
  • Email marketing
  • New equipment

There are no boundaries to your ideas here. It is very important to try and cover all possible bases because these strategies will help you maintain the rate of client acquisition and increase your client retention period. For an in-depth understanding, this section should address the following questions:

  • What membership types will you offer and what will you charge for them?
  • What are your sales forecasts?
  • What is your strategy to get your target market into your club and convert them into members?
  • What is your unique selling proposition?
  • What promotional offers and marketing strategies will you use during pre-sale and post-launch?
  • How will you retain your members?

It’s easy to overlook marketing strategies while doing extensive research on other things which constitute your business plan, which is why we’ve created a list of some simple, low investment, and high ROI gym marketing ideas. Check out this blog to learn about different ways to get more clients for your gym.

7. Management & Operations Plan

This is one of the most important sections of a business plan, while you’re in the phase of opening a gym because this will outline how your gym will actually function and what are the various moving parts involved.

Lay out the key members of your management team and the experience they can bring to help grow your business. This should not be limited to fitness experts and trainers you hire, but also people with business experience who will help you with administrative tasks. It is important to show any potential investors that the right people are in place to help your gym succeed.

If you plan on managing the club, include your bio alongside the rest of the management team’s profile in the appendix. Provide an organizational chart along with a description of any non-management staff you’ll need. They can include:

  • Personal Trainers
  • Sales/membership managers
  • Storage handlers
  • Customer service
  • Maintenance personnel

Outside of rent, labor is the biggest expense for most fitness club operators, so having the right compensation is critically important. Break down your management and staff profile, along with their compensation and benefits plans. ( Xanax )

How you structure compensation and benefits will impact your ability to attract and retain a strong team and can make the difference on whether or not your business is profitable in the short and long term. So give these points and good thought before cementing anything in your plan.

8. Financial Projections

Include your financials for the most recent year, as well as your projected revenue for the coming years. These projections should be based on the solid market research you’ve done.

Create comprehensive financial projections that include income statements, balance sheets, and cash flow statements for the next three years based on the expected best and worst-case scenarios. Provide context for these numbers by comparing them to industry benchmarks. Start-up costs, payroll expectations, debt payment schedules are important to reference as well.

Make sure to consider membership and revenue-generating service ramp-up, membership churn, and staff compensation in your projections.

9. Funding Requirement

Use this as an opportunity to think realistically about your business. Include the key external resources you might consider to get funded. These could be:

  • Personal savings
  • Soft loans (family members, friends, gifts)
  • Crowdfunding
  • Sponsorship from other business

Detail exactly where you plan to get your funding from, and how much . If you’ve previously made loan applications, make a note of them here for any potential investor to consider.

Conclusion (+ Free template)

Starting a business has its own set of challenges, but the payoff is well worth the effort in the end. If you have a gym business plan that covers all you’ve learned so far, you’ll be able to kickstart a gym with a bang! Simply because your plan:

  • Will act as a point of reference for you when you have to make important decisions.
  • Be a resource to help you secure investment.
  • Give you the security that you have explored all aspects of your new business.
  • Show partners or new employees which direction you aim to head in.

Want a template to get you started? 

Check out this gym business plan template that we’ve created for you. 

gym business plan cover page

Download the FREE gym business plan template!

Save it or print it out and use it to create a robust business plan!

Yay! You are one step ahead in a successful personal training business!

Every business is unique. So, don’t be afraid to tailor your own gym startup business plan that is specific to your needs.  Even though sample business plans are designed to assist you in creating the ideal presentation for your clients and investors, it is ultimately up to you to decide how you can best communicate your ideas.

About Appointy

We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day. 

If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below. 

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BUSINESS STRATEGIES

How to create a gym business plan

  • Annabelle Amery
  • Sep 5, 2023

how to create a gym business plan

When starting a business , it’s crucial to create a comprehensive and clear business plan. This applies to all types of businesses , including a gym business . A gym business plan is a strategic document that outlines the goals, objectives and strategies for starting and running a successful gym.

A gym business plan serves as a roadmap for entrepreneurs, providing guidance on how to navigate the challenges and complexities of the fitness industry. It helps entrepreneurs define their vision, mission and target market, as well as identify the resources and steps needed to achieve their goals.

Need a way to promote your gym business online? Get started with Wix’s website builder , which includes built-in marketing and scheduling tools.

Why create a gym business plan?

A gym business plan is particularly important for individuals who are new to entrepreneurship. It provides a structured approach to starting a gym by outlining the necessary steps, such as securing funding, finding a suitable location and acquiring equipment. Some of the other main advantages include being able to:

Attract funding: A well-written gym business plan can attract potential investors or lenders who may be interested in supporting your venture financially. It demonstrates your understanding of the market, your competitive advantage and your plans for profitability.

Understand resource requirements: A comprehensive gym business plan helps entrepreneurs identify the resources required to start and operate their gym successfully. This includes business registration (cost to start an LLC ), equipment, staff, marketing materials and other supplies necessary for day-to-day operations.

Achieve long-term success: A gym business plan provides entrepreneurs with an opportunity to thoroughly analyze their target market and competition. By conducting market research and competitive analysis, they can develop strategies to differentiate their gym from others in the industry.

Set goals: A well-crafted gym business plan helps entrepreneurs set realistic and measurable goals for their gym. These goals can include financial targets, membership growth, customer satisfaction levels and other key performance indicators.

Make better decisions: Having a clear business plan in place helps entrepreneurs make informed decisions about various aspects of their gym, such as pricing, marketing strategies and expansion plans. It serves as a reference point for evaluating options and making choices that align with the overall business strategy.

Guide your website messaging and design: A gym business plan also includes considerations for creating a business website . In today's digital age, making a website is crucial for attracting customers and promoting your gym. The business plan can outline the website's purpose, design, functionality and marketing strategies to drive traffic to the site.

How to write a gym business plan in 6 steps

A gym business plan is a crucial document that outlines the strategies and goals for starting and running a successful gym. It provides a roadmap for entrepreneurs, guiding them through the process of establishing and growing their fitness facility. To create an effective gym business plan, it is important to include six main parts:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising

Financial plan

01. Executive summary

The executive summary is a concise overview of your gym business plan. It provides an introduction to your gym, highlighting its unique selling points and summarizing the key elements of your plan. The executive summary should include a brief description of your gym, your mission statement, an overview of the target market and competitive landscape, a summary of your marketing, your advertising strategies and an outline of your financial projections (including how you plan to raise money for your business ).

Example of an executive summary for a gym:

“ABC Fitness is a state-of-the-art gym located in downtown Cityville. Our mission is to provide a welcoming and inclusive environment where individuals of all fitness levels can achieve their health and wellness goals. With top-of-the-line equipment, certified trainers and a variety of group exercise classes, we aim to be the premier fitness destination in our community.

In an increasingly health-conscious society, the demand for fitness facilities continues to grow. ABC Fitness differentiates itself by offering personalized training programs tailored to each member's specific needs. Our strategic location in the heart of the city ensures easy accessibility for our target market of urban professionals.

To attract customers, we will implement a comprehensive marketing campaign that includes online advertising, social media promotions, and partnerships with local businesses. We project steady growth in membership numbers over the next three years, resulting in increased revenue and profitability.”

02. Business and domain names

Choosing the right business name for your gym is crucial for building brand awareness and trust. It should reflect your gym's values, target market and unique selling proposition. Here are some steps to consider when deciding on a company name:

Brainstorm keywords and concepts related to fitness, health and wellness

Use a business name generator (or specifically a small business name generator ) for inspiration and to generate unique name ideas

Consider the availability of domain names associated with your chosen company name

Check the availability of the chosen domain name using domain registration websites

Be inspired: Gym business name ideas , Fitness business name ideas

Learn more about registering your business once you’ve landed on your business name and legal structure.

03. Market analysis and research

Including market analysis and research in your gym business plan is essential for understanding the competitive environment and developing a better business strategy.

Target market: Analyze the target market by identifying demographics, psychographics, and fitness preferences of potential customers. Conduct a SWOT analysis (strengths, weaknesses, opportunities and threats) to assess your gym's internal and external factors.

Competitors: Research competitors in your area to understand their strengths, weaknesses, pricing strategies and marketing efforts. Identify opportunities for differentiation by offering unique services or targeting underserved segments of the market.

04. Operations plan

The operations plan outlines the logistical aspects of your gym, including location, premises, equipment and staffing needs. Make sure to select a suitable location that is easily accessible, has ample parking and aligns with where your target market is based.

Then determine the size and layout of your gym space based on the number of equipment, exercise areas, locker rooms and amenities. Research and budget for the necessary gym equipment, including cardio machines, weightlifting equipment and fitness accessories.

Lastly outline staffing requirements by identifying the number of trainers, instructors, front desk staff and maintenance personnel needed.

05. Marketing and advertising plan

The marketing and advertising plan lays out the strategies and campaigns you will implement to promote your gym business. To do this you’ll need to first identify your target audience and tailor your marketing efforts to reach them effectively.

Then, plan out a strong brand identity by creating a logo, color scheme and visual elements that resonate with your target market. (Need help creating a logo? Check out these fitness logo ideas or Wix’s free logo maker .)

Consider using various marketing channels such as social media platforms, online advertising, local partnerships and community events. Then plan compelling content that highlights the benefits of joining your gym and showcases success stories from existing members. You can also implement referral programs or incentives to encourage current members to bring in new customers.

06. Financial plan

The financial plan is a cornerstone of any gym business plan, providing an in-depth overview of how the business will secure initial funding, manage expenses, generate revenue and outline the projected time frame for achieving profitability. This section is pivotal in demonstrating the financial viability and sustainability of the gym business to potential investors, stakeholders and lenders.

Startup costs and funding: Starting a gym business entails various upfront costs that should be carefully estimated for accurate financial planning. These costs include lease or purchase of the gym space, equipment procurement, interior design, licensing and permits, marketing, initial staffing and operational supplies. Funding for these startup costs can come from diverse sources, such as personal savings, business loans, grants, partnerships or investments.

Revenue projections: Revenue projections provide a forecast of the expected income over a specific period, usually the first few years of the gym's operation. These projections should be based on thorough market research, competitor analysis and realistic expectations.

Profit and loss projection: The profit and loss projection, also known as the income statement , offers an overview of the gym business's revenue, expenses and net profit or loss over a specific period. It provides insights into the financial health of the business and its potential profitability.

Time frame for profitability: The time frame for achieving profitability in a gym business depends on factors like membership growth, marketing strategies, operational efficiency and retention rates. Typically, gyms aim to reach profitability within the first year or two of operation

steps to developing a business plan

Gym business plan examples

Creating a gym business plan from scratch can be a daunting task, especially if you're new to entrepreneurship. Fortunately, there are many resources available that provide gym business plan templates to help you get started. These templates serve as a framework for organizing your ideas and ensuring that you include all the necessary components in your plan. Here are two draft business plans for hypothetical gym businesses, incorporating the main parts discussed earlier.

By using templates as a starting point, you can customize them to fit your specific vision and goals for your gym. Remember to conduct thorough research, analyze your target market and develop strategies that set your gym apart from the competition. With a well-crafted gym business plan in hand, you'll be well-equipped to start your journey towards building a successful fitness facility.

Business plan template #1: neighborhood fitness studio

The Neighborhood Fitness Studio is a boutique gym located in a residential area, catering to individuals seeking a personalized fitness experience. Our mission is to provide a welcoming and supportive environment where members can achieve their health and wellness goals. With certified trainers, state-of-the-art equipment and a variety of group exercise classes, we aim to become the go-to fitness destination in our community.

Company name and domain name

We have chosen the name "FitHub" for our neighborhood fitness studio. The domain name www.fithub.com is available and aligns well with our brand identity.

Our target market consists of local residents aged 25 to 45 who value convenience and personalized attention

Competitor analysis reveals that there is no other gym within a two-mile radius offering specialized fitness programs tailored to individual needs

We plan to differentiate ourselves by offering personalized training plans, nutrition counseling and small group classes

We have secured a 2,000 square foot space in a commercial building with ample parking for our gym

The gym will be equipped with cardio machines, free weights, strength training equipment and a designated area for group exercise classes

We will hire certified personal trainers, fitness instructors and front desk staff to ensure excellent customer service

Marketing and advertising plan

We will utilize social media platforms like Facebook and Instagram to promote our gym and engage with potential customers

Local partnerships with health food stores and wellness centers will allow us to reach a wider audience

We will offer a free trial period for new members and implement a referral program to incentivize word-of-mouth marketing

Business plan template #2: upscale fitness center

The Upscale Fitness Center is a premium gym targeting affluent individuals who prioritize luxury and exclusivity. Our mission is to provide a high-end fitness experience that combines cutting-edge equipment, personalized training and luxurious amenities. With our state-of-the-art facility, expert trainers and exclusive membership perks, we aim to become the preferred fitness destination for the elite in our city.

We have chosen the name "Elevate Fitness" for our upscale fitness center. The domain name www.elevatefitness.com is available and reflects our commitment to helping members elevate their fitness journey.

Marketing analysis and research

Our target market consists of high-income individuals aged 35 to 55 who value personalized service and are willing to invest in their health

Competitor analysis reveals that there are no other fitness centers in our city offering the same level of luxury and exclusivity

We plan to differentiate ourselves by offering VIP amenities, personalized training programs and exclusive member events

We have secured a 10,000 square foot space in a prime location, featuring high-end finishes and top-of-the-line fitness equipment

The fitness center will include dedicated areas for cardio, strength training, group exercise classes and a spa-like relaxation area

We will hire certified personal trainers, nutritionists and spa professionals to provide a comprehensive wellness experience for our members

We will leverage digital marketing strategies, such as targeted online advertising and influencer partnerships to reach our affluent target market

Exclusive membership events and collaborations with luxury brands will create buzz and attract high-profile individuals

We will offer personalized consultations and complimentary services to prospective members to showcase the unique value of our fitness center

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How to Create a Fitness Studio Business Plan

February 8, 2023

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Whether you are starting a studio, or already run one, a well-crafted fitness studio business plan is essential for building a profitable fitness business. A solid gym business plan helps you stay on track by identifying key market dynamics, illuminating opportunities for competitive advantage, and giving you key performance metrics to focus on. 

Your fitness studio business plan may drive such critical decisions as where to locate your gym, how large a space to buy or lease, how many staff members you hire, what their pay rates should be, how many fitness classes and what type of classes and training programs you’ll offer, and the most effective ways to promote your fitness business. 

If you own and operate an already established fitness business, revising your business plan – or creating one if you never have – can make a huge difference in boosting your bottom line and helping you to grow, especially if your gym’s growth has plateaued. A business plan is a constantly evolving blueprint that should reflect where your fitness business is in the moment, and let stakeholders know where you’re going and how you plan to get there. 

In this post, we’ll review the elements of a solid small gym fitness plan, give you some gym business plan examples and links to gym business plan templates.

Here are the key elements of any good fitness studio business plan:

Executive summary.

In this section of your gym’s business plan get down on paper your “why.” What is the purpose of your fitness business plan? What elements will you include in your gym’s business plan and why? How will this business plan demonstrate the viability of your fitness studio over time? What are your long term goals and how will you define success? Consider this section your “elevator pitch.” 

Starting a fitness business is no small feat. Doing your homework up front will not only give you confidence to weather the ups and downs of running your own business, but show potential investors that you’re prepared. Imagine being an investor who is reading your business plan, and whom you want to assure that you’ve got a solid vision backed up by well researched facts and figures. Add a few lines about your fitness business’s “why” that inspire and demonstrate your passion and commitment as a small gym or fitness business entrepreneur. 

Company Overview

This is the place to give all the details about who, what, where, when and why your fitness business exists. Include your mission and vision plus a detailed description of the type of services your fitness business offers and to whom. How is your gym or fitness studio structured? Is it independently owned by one or more people? Is it a franchise? Is there more than one location? What is the ownership structure? Are there shares? How are important business decisions made and by whom? 

This is the place to give clear, concise information about the products and services you offer, why you started your fitness business and what differentiates you in your local market. 

Industry Analysis

Taking time to research your market, understand trends and map the competitive landscape can make or break a fitness business, whether you’re in start-up mode, or an established player. 

What is your population size? How far are the people living in your area willing to travel to work out? What is your target demographic in terms of age, gender, income and other lifestyle factors? Pinpoint your major competitors. Get to know their pricing and promotions. Is there an unmet need in your area that your fitness business can tap into? You may want to consider using a SWOT format, outlining the strengths, weaknesses, opportunities and threats for competing gyms and your fitness studio. 

Also, make sure you’re on top of the latest national and global fitness industry trends like online workouts and gym-goers’ preference for small boutique fitness experiences versus big box gyms. What innovative programs and services are top companies offering? Why? 

Marketing Strategy

Many small fitness business plans rely solely on word of mouth to promote their gym. While getting great recommendations through your community is an essential step in building a thriving fitness community, long-term, your fitness studio needs to have a solid, multi-channel marketing strategy to maximize your brand’s exposure to potential new customers. 

In today’s competitive fitness industry landscape, it’s essential to understand how to efficiently use digital marketing platforms like social media, local search and email. To effectively run promotional programs, having a fitness business software platform that tracks your customer’s engagement and includes email, web and social media integrations is essential. 

List all the key members of your fitness studio’s leadership team and include professional, biographical information that highlights their skills and experience. Your gym’s leadership team could include owners, board members, investors, lead instructors, sales and customer service representative and any business advisors you may have brought on board. 

Describe how each person on the team will guide your fitness business to success. Consider including compensation structures and information about performance bonuses. Plan ahead for an eventual sale of your fitness business and formalize how owners and/or investors will be paid. 

This is the section where many new business owners are overly optimistic. Base your financial projections on fact and always over-estimate expenses and under-estimate revenues. This includes being realistic about membership sales, seasonal fluctuations, attendance and staff turn-over. Calculate your gym’s monthly expenses and then figure out what your revenue per class or training session needs to be to cover your expenses plus owners’ compensation. From here you can determine how many class passes and/or monthly membership’s your fitness business will need to be profitable. 

There can be a high turn-over rate in the gym business, so you’ll need a steady stream of potential new students coming through your doors each month, and know at what rate they will convert into long-term customers. Know your fitness niche’s average new student conversion rate. 

Build out at least five years of financial profit and loss estimates. Be sure to take into account any rent increases in your lease, taxes, increases in instructor pay and get granular with your expenses, from phone and internet to Facebook ads to the toilet paper in the bathroom, and don’t forget all those new cleaning products you’ll need to operate safely and courteously in a post-pandemic world. 

Gym Business Plan Templates

BusinessPlanTemplate.com This site offers a free outline of all the core content you’ll need to include in a fitness studio business plan. You can purchase a step-by-step business plan builder, including access to customer service and expert advise for $97. Business Plan Template.com is rated A+ by the Better Business Bureau and has strong, positive ratings from satisfied customers. 

Bplans If you need a bit of inspiration check out or Bplans DIY gym sample plans for fitness centers, corporate fitness, gyms, health clubs, as well as martial arts studios, gymnastics schools, and a number of other athletics businesses.

For those who want a higher level of support in creating a full fleged, modern business plan, Bplans offers a paid option called LivePlan . It contains the same templates and information you can access for free on the company’s website, plus additional guidance to help you develop a complete plan. Pricing starts at $12/mo. for a year subscription or $18/mo for a 6 mo. plan.

Institute of Personal Trainers This well-respected trade organization offers personal trainers a free business plan that includes step-by-step instructions. You can download the guide using the link on the association’s website. The institute understand that during the process of writing a business plan you will be presented with questions, ideas or challenges that you might not have thought of before. According to the organization, this alone makes it worth doing.

Remember, it’s better to start the process of creating a gym business plan, even if you feel intimidated, than to procrastinate until you feel you’ll get it perfectly right. There is a wealth of knowledge to be gained simply by going through the process. Writing out your fitness studio business plan may open your eyes to blind spots in your business strategy or long-term performance goals and shift your business into a whole new realm of growth opportunity in the coming year. 

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Gym Business Plan

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Is exercise or fitness your passion? Or do you have a good understanding of gym equipment and workout routines?

If yes, you might have considered having your own gym at some point. After all, who doesn’t want to turn their passion into a profession?

And guess what! Just like you wouldn’t hit the gym without a workout plan, starting your own gym demands a comprehensive gym business plan!

If you’re seeking investors to kickstart a new fitness center or aiming to expand an existing gym business, a modern business plan is an essential tool.

A well-written gym business plan will help you pay attention to every detail, and support your entrepreneurial journey to make the best strategies for a profitable business.

But before diving right into the detailed gym business plan; let’s check out some interesting facts about the fitness industry.

Fitness Industry Outlook

  • The growing enthusiasm for fitness and the desire for a healthy lifestyle has led to the demand for gyms. As of now, 39% of Americans have gym memberships.
  • The fitness industry has been booming in recent years, and it is expected to have 230 million members by 2030 .
  • The Health and fitness market revenue is estimated to grow at a rate of 11.52% annually, reaching a market volume of US$2.32 billion by 2027.
  • The fitness industry is expected to increase its revenue by 172% from 2021 to 2028 – reaching $435 billion.
  • From 2011 to 2019, the revenue for gyms and health centers in the United States consistently increased each year.
  • Recently, the United States led the world in gym industry revenue and is expected to add 15.6 million more members by 2030.

Now that you know the fitness industry outlook, it’s time to explore all the key components you will need to include in your professional gym business plan outline:

Key Components of a Gym Business Plan (w/ Examples)

  • Executive Summary
  • Company Overview
  • Industry and Customer Analysis
  • Competitor Analysis
  • Service Offerings
  • Marketing Strategy
  • Management Team
  • Operations Plan
  • Financial Plan

1. Executive Summary

The executive summary is the first and foremost section of the business plan. Generally, it is a quick overview of your entire gym business plan.

It should be clear, concise, and engaging as it will create your first impression and draw readers to delve further into your plan.

You can start this section with a brief introduction to your gym business and discuss the following key elements:

  • Market Opportunity
  • Vision & mission statement
  • Target market
  • Your products and services
  • Marketing strategy
  • Management team
  • Financial Outlook

After that, end your summary with a clear call to action to invite potential investors or readers to the next meeting.

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gym business plan cover page

2. Company Overview

The company overview section provides a more detailed description of your gym business.

It includes the legal structure, location, ownership, critical success factors, business history, and everything about your business.

First, provide the basic details of your gym including what is the name and what type of gym you are operating.

Mention the names of your gym owners/partners along with the qualifications. You can also include the business history(if any) and milestones you have achieved.

After that, describe your business goals to convey a high level of aspirations and vision that you want to achieve. Here is an example, describing the business goals and objectives:

Setting future business goals for a gym is a crucial step in outlining a clear path to achieve success and growth. The Stayfit Company’s goals and objectives include;

  • Increase the client base by 100 customers within the first year of operation.
  • Relocating to a large and more appropriate location facility by the first year of operation.
  • Expand service offerings to provide a comprehensive fitness experience.
  • Establish partnerships and increase brand visibility to become a recognized fitness brand in the community.
  • Increase total memberships to 500 within 5 years.

Remember, this section gives an in-depth understanding of your business and business owners. So, make it clear and intriguing.

3. Industry and Customer Analysis

In the industry and customer analysis section of your gym business plan, it’s necessary to offer a comprehensive overview of the fitness industry and target market.

This section gives you a deep understanding of your industry and target customer attributes which will help you in business planning.

Here are some questions that will help you in the analysis:

  • What is the current market size of the fitness industry in terms of revenue?
  • What are the current trends in the gym business?
  • Who are the target audience, and which customer segment do you wish to serve?
  • What is the growth forecast for the gym business?

For example, look at this market segment and target market of the gym business with the help of Upmetrics:

market segment and target market of the gym business

As a gym owner, you can target the following customer profiles:

  • Blue-collar employees (factories, warehouses, service industry)
  • White-collar individuals(corporate or government employees)
  • High school & college students
  • Military members and their families
  • Athletes who often train for fitness competitions

In short, a thorough industry analysis will educate you about the local market and help you prepare marketing strategies according to the market trends.

4. Competitor Analysis

This competitor analysis will help you understand the top competitors and identify the strong points of their service offerings.

As a gym business, you should make a list of the number of gyms or other fitness businesses operating in your locality, their size, and their customer base. Try to specify who are your direct and indirect competitors.

  • Direct competitors can be other local gyms
  • Indirect competitors can be another type of gym or fitness center, or health club in your area.

Now, let’s focus on your direct competitors and provide an overview of each competitor, including their size and where they’re based. Evaluate their strengths and weaknesses including their service offerings and pricing structures.

Refer below example; showing competitor analysis description:

gym business competitor analysis description

A better way to conduct this analysis is by noticing things from a customer’s perspective. You might even ask your competitors’ clients what they like or dislike about them to get valuable insights.

This way you can understand what makes your competitors successful and what gaps you can fill. Also, consider the unique selling proposition of your gym business.

Specify your tactics to stay ahead in the competitive landscape and make all the difference in the local gym market.

5. Service Offerings

Next, specify the scope of your service offerings and elucidate how they meet the diverse needs of your clientele.

This section must be informative, precise, and client-focused, as it is a detailed breakdown of what your fitness business offers your customers.

You can include a comprehensive suite of services encompassing types of membership options, available exercise equipment, personal training sessions, group fitness classes, or nutritional counseling.

Here, you can take a reference from the below example written using Upmetrics AI Assistant :

Also, detail any membership fees or pricing plans in this section to add or revise services. Mention if your gym provides any additional services, like physical therapy, massage therapy, recovery modalities, etc.

6. Marketing Strategy

Writing the sales and marketing plan section means jotting down all the customer acquisition strategies and the tactics for how to retain them.

You can consider the following marketing approaches to gaining and keeping customers for your new gym business:

Unique Selling Proposition

Define your gym’s USPs depending on the market you serve, the gym equipment you use, and the unique services you provide. Highlight certified gym trainers, specialty programs, and regular community events.

 gym's USPs

Social media marketing

Use social media platforms to attract more users. Create engaging content and entice your audience with inspirational posts and special offers. Connect with your customers digitally as well as in the gym.

Establish a professional website and brand symbol (gym’s logo) to reach a wider audience. Showcase all your service offerings and build trust among potential customers.

Loyalty plans

Consider loyalty plans to retain existing gym members and encourage long-term commitment. Create membership tiers or referral programs to offer discounts or additional benefits.

Collaborations

Partner with local businesses (health food stores, fitness centers, or clothing brands), and fitness influencers to cross-promote services or offer collaborative discounts. That can expand your gym’s reach and draw a broader audience.

Offline advertising

Traditional offline marketing can still be effective in engaging with your local community. Clearly state your advertising strategies, including open bulletin boards, print marketing, flier distributions, or community events. For instance,

Consider following offline advertising strategies to reach specific demographics:

  • Local Print Media: Advertise in local newspapers, magazines, or community newsletters to target residents in your area.
  • Flier Distribution: Distribute flyers or brochures in strategic locations such as community centers, local cafes, or residential areas to raise awareness about your gym.
  • Community Events: Sponsor or participate in community events, fairs, or health expos. This not only promotes your gym but also allows for direct interaction with potential members.

Pricing strategy

Try to develop detailed strategies, like offering special introductory discounts, free trials, seasonal promotions, or membership packages with additional services to attract and retain members.

7. Management Team

A strong management team is essential to showcase your gym’s ability to thrive in the industry. This management team section emphasizes the key members who can help grow your fitness business.

You can highlight your key managers, fitness experts, personal trainers, or nutritionists. Also, explain each member’s expertise and roles.

Also, discuss the compensation plan in this section, along with their salaries, incentives, and other benefits. For instance,

compensation plan of gym business

8. Operations Plan

This operations plan is like a map that shows how you will make your business work.

It provides detailed insights into the day-to-day operations of your gym and highlights key areas such as staffing and operational processes.

Consider adding below essential components to your operational plan:

Try to mention the number of trainers, support staff, and therapists needed. Briefly outline the duties they will perform and detail their qualifications & training required.

Operational Process

Summarize the processes and techniques you will use to run your gym. Your operational process section may include hosting fitness classes, assigning trainers, scheduling the group HIIT classes, billing, training staff, etc.

Equipment & Machinery

You can include the list of gym equipment and machinery required for the gym, such as strength training equipment, pull-up bars, cardio equipment, free weights/dumbbells, and aerobic equipment.

Refer to the below example written using our AI assistant:

9. Financial Plan

Presently, you are in the business planning phase, but devoting some time to putting together the most realistic financial projections is also crucial when you start seeking funding from investors.

It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs.

So, mention all the below elements in your gym business plan outline:

  • Profit and loss statement
  • Cash flow statement
  • Balance sheet
  • Break-even analysis
  • Business ratios
  • Exit strategy

This financial forecast has a substantial value in terms of whether you secure funding or not. And evaluate the funding resources, including bank loans, SBA-guaranteed loans, crowdfunding, or personal savings.

Here’s an example of a projected P&L statement for a gym business plan with the help of Upmetrics:

projected profit and losss statement for a gym business plan

Download Free Gym Business Plan PDF

Need help writing your gym business plan from scratch? Well, here you go; download our free gym business plan pdf now and start writing.

This modern, user-friendly business plan template is specifically designed for your gym business.

With a step-by-step guide and example, it helps you write a solid gym business plan without missing any crucial steps.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Start Drafting Your Plan with Upmetrics

With Upmetrics, you will get easy-to-follow steps, 400+ sample business plans, and AI support to streamline your business planning approach.

Our financial forecasting tool will help you develop accurate financial forecasts for 3 or more years if you’re not great with financial formulas.

Whether you’re venturing into a new business or aiming for expansion, Upmetrics provides valuable resources and insights to build successful and professional business plans that perfectly align with your objectives.

So, don’t wait; start planning now !

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Frequently asked questions, where can i find examples of successful gym business plans.

There are various online platforms where you can find sample business plan templates. Consider reputable sources like Upmetrics , which offers a successful gym business plan template for your specific needs.

What should I include in my gym business plan?

You should include the following key elements in your gym business plan:

  • Executive summary
  • Company overview
  • Industry and market analysis
  • Customer Analysis
  • Competitor analysis
  • Service offerings
  • Marketing Plan
  • Operations plan
  • Financial plan

What are important gym location factors to consider when writing a business plan?

While writing a business plan, consider the following gym location factors:

  • Easy accessibility and high visibility area
  • Assess the availability of sufficient parking space
  • Check and comply with local zoning laws and regulations
  • Analyze the local demographics to align with the target market
  • Evaluate the proximity of competitors

How often should I update my gym business plan?

It is very necessary to regularly update your gym business plan, especially in dynamic industries like gym & fitness. Consider updating it at least once a year or more often if there are significant changes in your business.

What are the common mistakes to avoid in a gym business plan?

Following are some of the most common mistakes you should consider avoiding when writing a gym business plan.

  • Ignoring thorough market research
  • Overestimating financial projections
  • Neglecting competitors analysis
  • Overlooking marketing strategy

About the Author

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Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Gym Business Plan Template

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We are ABC Gym and we provide excellent and effective health and fitness services. We produce outstanding results in terms of influencing, training, and guiding our customers to achieve their fitness goals.

We have talented trainers and instructors who use effective strategies for health and fitness that will surely capture and be loved by our client's future customers.

Our goal is to make our clients happy by helping them achieve their health and fitness goals. We also provide high-quality fitness equipment, world-class trainers, and motivational coaches.

Listed below are the services that ABC Gym is planning to offer:

In the competitive analysis above, it is noticeable that our institution has an edge in terms of the number of services offered and the pricing. However, the competitors have more members compared to us. This is acceptable because ABC Gym is a new institution.

It is important to identify and determine our target audience so that we can tailor our advertising and marketing strategies based on the data provided to us. Here are the following strategies that we will use:

  • Making sure the brand name is spelled and pronounced correctly.
  • Designing a brand logo that is related to the product and appealing to the audience.
  • Creating a related video and sharing it in social media space.
  • Having the best customer service department.
  • Being active in spreading the presence of the brand on social media.
  • Implementing SEO optimization and SEM marketing including keywords and ads.
  • Creating an official website that indicates most information about the company.

Executing the plans in order to have a successful business is vital to the organization. It is important to perform the assigned plans in order for the organization not to lose track of the goals and missions of the institution.

Here are some actions that we'll be doing:

1. Apply for a bank loan 2. Look for a location 3. Buy tools and equipment 4. Hire professionals in building and designing the facility 5. Hire legal professionals to make sure the establishment does not violate any state or country laws 6. Hire staff 7. Hire a compliance officer to make sure that the establishment is compliant with the law 8. Hire trainers 9. Invest in advertising and marketing 10. Evaluate the initial result

We will be doing a performance evaluation every week in addition to the monthly report so that we can closely monitor the outcome of the plans that we made to become successful in this business. Here are the evaluation list questions that we'll be using:

  • Was the weekly goal met?
  • How many new customers availed our services?
  • How many new customers sign up for a regular subscription?
  • How much are the total earnings for the week?
  • How much is the average earning of the institution on a daily basis?
  • What's the current Customer Satisfaction score?
  • From 1-10, how do you compare our services with our competition?

Currently, we have 3 members of the team. We will be applying for a bank loan in order to start building this Gym business from scratch. Here are the details about our initial budget:

Gym Business Plan Template

Gym Business Plan Template is a document that shows the goals, objectives, and plans of a gym institution on how they will approach a building or maintaining a gym business. This document is important for the investors, bank, or any funding company to see because it will determine if they will invest in your plan or if the bank will grant you the loan.

This Gym Business Plan Template shows a cover page, company overview page, services offered, competitive analysis, advertising and marketing plans, implementation plan, evaluation plan, and financial strategy. This PDF template is using the Input Table tool to display the data of the competitors and the breakdown of the financial budget. This PDF template also utilizes the Form Calculation widget that can calculate the value of multiple cells in the Input Table. This PDF template also uses the Configurable List widget so that the respondent can add more services offered by their gym as much as they want. This tool allows you to add similar fields by clicking the add button. With the help of the PDF Editor, it is easy to customize and format this PDF template.

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A Business Operational Plan PDF Template encompasses critical details of a company or an organization. To put it simply, it is what the organization or company wants to achieve, such as financials, budget planning, etc. Accountants and managers in an institution or company often take so much time to create an operational plan template that they end up procrastinating other significant organizational events. This operational plan sample is structured with important details for your organization. It comes ready to print, but since most organizational details and structures are different, you can simply edit the fields by putting your own organization information. Also, using the Jotform PDF editor template, you can quickly add and delete fields, choose your own color options, etc. Finally, you can share your draft with your team members via email.

These templates are suggested forms only. If you're using a form as a contract, or to gather personal (or personal health) info, or for some other purpose with legal implications, we recommend that you do your homework to ensure you are complying with applicable laws and that you consult an attorney before relying on any particular form.

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Plans, strategies, roadmaps – Businesses rely on these things to gain perspective on what’s about to happen. Milestones laid down in strategic and careful planning for growth and expansion, visions of where the company’s headed 10 years from now, goals that should meet timelines, all these require a smart, prudent and calculated planning.

Whether you’re a startup, an SMB, or close to a Fortune 500, a solid business plan is crucial. And of course, writing business plans is a huge task. But, what if you needed something that requires input from others though? Say, an online form or a PDF template where responses from your colleagues and managers matter? Well, here’s a collection of PDF templates for business planning.

These are beautifully designed templates, specifically tailored for businesses and companies who don’t know where to start. The hard part was already done and that’s designing the template. These will serve as boilerplates for whatever milestone your business needs. You won’t need to worry on building something from scratch, you just need to focus on the content. Some of these templates will contain or collect executive summaries, opportunities, expectations, execution, financial plans, forecasts, the whole nine yards.

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Focus on the future and keep your company moving forward with Jotform’s Strategic Plan Template. Simply fill in the attached form with your company overview, delve deeper with a SWOT analysis, and finish off by determining your strategic goals, actions, and financial plans. Our fully-customizable template converts submitted information into polished PDFs, which you can download, print, or share instantly.

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Managing a marketing campaign or promotion is a challenging task. You need to have a marketing plan in order to execute the campaign smoothly with the time and budget provided. Creating a Marketing Brief is very beneficial because it summarizes the marketing strategy for a specific campaign.If you are in the advertising agency or part of the marketing department, then this Marketing Creative Brief Template is for you. This well-designed template contains the client information, project information, and the marketing materials that will be used. The project details explain the project title, description, objectives, target audience, budget overview, advertising guidelines, and competitors.

Glamping Business Plan Template - PDF Templates

Glamping Business Plan Template

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Lean Business Model Canvas Template - PDF Templates

Lean Business Model Canvas Template

See your business from a new perspective with Jotform’s Lean Business Model Canvas Template. Simply fill in a short form with problems your business could solve, how they are currently being solved in the market, and how your company can uniquely work to solve these problems. Our template instantly converts the information into polished PDFs you can download or print for your next big meeting.Our Lean Business Model Canvas Template already looks professional, but you can personalize it further to match your business. Jotform PDF Editor lets you rearrange form fields or add your company logo at the touch of a button! By instantly converting your business model into an accessible PDF format, our Lean Business Model Canvas Template can help you see the bigger picture and determine how to take your business to the next level.

SOP Template - PDF Templates

SOP Template

Create a process to organize your employees in managing specific cases or scenarios by using this SOP Template. This template is commonly used in any organization whether it is a small, medium, or large group.

Creative Brief Template - PDF Templates

Creative Brief Template

A Creative Brief is used in advertising, branding, and marketing industries. In order to have a strong and outstanding creative campaign, you need to have a game plan to follow. This serves as a guideline that will help in making decisions related to the campaign.This Creative Brief Template PDF discusses the project details like the project name, due date, and project description. The marketing materials that will be used are listed in the document which includes its specifications like the dimension size, the medium that will be used, and the quantity. This is the best Creative Brief Template you can use for your next creative marketing campaign.

Business Model Canvas Template - PDF Templates

Business Model Canvas Template

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Blog Post Outline Template - PDF Templates

Blog Post Outline Template

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Gym Business Plan Template - PDF Templates

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Meeting Minutes Template

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Memorandum of Understanding Template - PDF Templates

Memorandum of Understanding Template

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Pressure Washing Estimate Template - PDF Templates

Pressure Washing Estimate Template

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Business Hours Template - PDF Templates

Business Hours Template

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Scope of Work Template - PDF Templates

Scope of Work Template

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Custom Sales Funnel Plan

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Curriculum Vitae

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Preliminary Notice Template

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Credit Analysis - PDF Templates

Credit Analysis

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Retainer Agreement

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Business Plan Financial Template - PDF Templates

Business Plan Financial Template

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Transaction Summary - PDF Templates

Transaction Summary

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Code of Conduct Template

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What are the seven parts of a business plan?

  • Executive summary. This is an overview of your business plan. The executive summary should include your company’s offerings, mission, goals, and projections. Think of it as the elevator pitch for your business plan. If you can’t get investors interested here, it’s unlikely they’ll want to keep reading.
  • Company description and history. Describe your business’s legal structure and history in addition to what you do. If you just started this business, you may replace company history with your leadership team’s experience. The purpose of this section is to explain the company structure and build confidence in the people running the company.
  • Products and services. Talk about what your company offers, whether that’s products, services, or a combination of the two. Describe your products and services in detail. Explain what makes your offering unique, what your profit margins are, what kind of demand you’re seeing for it, etc.
  • Market and competitor research. Investors want to know if there’s demand for your offering. Describe the target market and how your product or service benefits potential customers. Include projections of where the industry is headed over the next few years. Additionally, detail your competitors and how saturated the market is.
  • Sales and marketing strategy. This part of the business plan explains how you’ll promote your product. Outline elements such as your ideal customer profile (ICP) as well as your marketing channels, budget, and methods.
  • Operations and logistics. Explain how you’ll source materials if you sell products as well as the technology you need to deliver such products and services. Also, provide details about your team, like how many people you’ll need and how you’ll manage employees.
  • Financial plan and projections. It’s crucial to prove that your business will be financially viable. For this, you’ll need revenue and expense projections. Many investors want to see sample account statements, balance sheets, and cash flow projections.

How do you write a business plan?

Your business plan should be a realistic roadmap that helps you build a successful company. When writing it, take a balanced approach so that you’re not blind to the potential pitfalls and risks. You’ll draft each of the seven sections previously discussed.

Tackling these sections can be overwhelming, so some people like to start with a one-page business plan that includes short paragraphs for each element. Another way to give yourself a head start is by working from a business plan template. Once you have a good start, you can expand each section to make a compelling case for your business.

Can I write a business plan myself?

Yes, you can. However, depending on your writing experience and goals, you may want outside help. If the business plan is for internal use with the purpose of improving business functions, you’ll likely be OK tackling it alone. But if you’re trying to secure funding from a bank or investors, a professional business plan writer can give you a leg up.

Even if you decide to do it yourself, have a trusted friend or business mentor review your plan and provide feedback. An objective point of view will help you refine your work.

What are the four types of business plans?

  • One-page or mini business plan. The one-page option is a great way to improve the focus of your business plan and highlight the essential elements. It can be an effective way to workshop your company’s plan or quickly give others a rundown of your entire business.
  • Traditional business plan. The traditional business plan is more in-depth than its one-page counterpart and will be more thorough in each section (often, plans exceed 40 pages). For example, it may contain detailed financials, branding samples, and competitive research documents.
  • Business model canvas (BMC). The business model canvas is a more visual representation of your business architecture. It includes sections for infrastructure, offering, customers, finances, etc. Many businesses find the BMC appealing since it can be summarized in a single page.
  • Strategic business plan. The strategic business plan can have different purposes, like proving feasibility, discussing planning operations, or projecting growth. It will outline the company’s goals, its strategy for reaching them, and the company structure. The main difference between this and the traditional plan is its focus on specific strategic initiatives.

What are the common mistakes in business plans?

  • Poor writing. Sloppy writing may suggest that you’re not serious about your business or you lack the needed professionalism.
  • Unrealistic expectations. While you should be optimistic about your business, if your financial projections reflect your hopes more than reality, people may hesitate to back your business.
  • Lack of supporting documentation. People reviewing your business plan want to see how you back up your claims. You can include research docs, sample financials, and estimates to make your case.
  • Failing to define the target audience. For a successful marketing plan, you need to define your target audience. Investors and financial institutions need to see if you’re confident about who you’re selling to.
  • Unbalanced. It’s important to lay out the risks and potential upsides. This analysis shows investors that you’re considering the whole picture regarding your business.

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How To Create A Gym Business Plan? Step-by-step Guide For Fitness Centers

  • Updated on May 10, 2023

Most gym rats’ dream is to start a gym business . You would see tons of confusing information when you start googling how to open a gym. Here is the complete guide for starting a fitness business and writing a gym business plan.

Table Of Content

  • Why does Gyms Become So Popular?
  • The Nature of the Sports Business

What types of Fitness Business Are There?

  • How to start a Fitness Business?
  • How to Write a Gym Business Plan?

How to charge the customer for a Fitness Center?

  • How to start an online Fitness Coaching Business?

The Total Cost to Open a Gym

Why does gyms become so popular.

In the Modern World, people are getting more calories than they need so they become fat. For their health and look so many people are demanding fitness centers. That’s why so many new gyms (fitness centers) are opening and they all need a gym business plan.

Therefore, people are trying to take care of their bodies. There are 2 reasons to start a gym or take a personal trainer from fitness coaches .

fitness-business-plan-S03

A Sound Mind in A Sound Body

As we said, modern consumption addictions, make everybody eat more than they need. It is one of the biggest reasons that there are more health issues related to food consumption. People who really care about it, are looking for a way to lose weight. Especially, easiest method for it is starting a fitness.

Look Good, Be Good

2nd biggest reason is starting a gym is, of course looking good 😊. When people look better, they have more confidence. It leads to a better, happier life. In other words, whoever does fitness regularly, can feel better, and builds confidence, and self-love.

In Conclusion, people have their own reasons to start a gym but as a result of this kind of demand, more people are thinking about how to open a gym.

The Nature of Gym Business and Gym Business Plan

Whoever thinking about starting a fitness business , should understand that their best ad that their trainers ! When customers start wondering about a fitness center, they just don’t look for a place to train, most people still do not have enough knowledge to train in a better way. Also, most people need help from an expert trainer .

In other words, people just don’t come for a fitness center, they also come for an expert trainer. Expert trainers might be hard to find in your area, but it is an important part of starting a gym business.

Lastly, the nature of a successful sports business lays down how people want to look so your PT’s (Personal Trainers’) body would be an example and goal for the customer.

Business-Plan-Template-Someka-Excel-SS1

Currently, there are several types of Fitness businesses in the market. We can count them as, PT businesses (Personal trainer businesses), casual gym businesses, inclusive fitness center businesses, CrossFit Gym Businesses, boot camp gym businesses, and small group fitness center businesses. There are 5 different physical fitness businesses in the market.

Yes, it might sound like a lot of options for starting a gym business but they all have different working methods and styles. If you have gym or fitness center experience before you can easily, choose whichever you want to make. If you don’t, do not worry We got you!

PT Businesses (Personal Trainer Businesses) with Gym Business Plan

PT business (Personal Trainer Business) is giving a customer certain training by a personal trainer. People who choose personal trainers are mostly chosen for timing and want to get results sooner. In addition to this, they would prefer privacy and they might not feel comfortable with training other customers. You can specialize your personal trainer business plan with your own design. You should include your choice on gym business plan.

Casual Gym Businesses

As you can guess, casual gym businesses are the most common ones. You can easily reach them in nearly every neighborhood. Their service can be counted as an essential service in the modern world. Most people who choose casual gyms, choose for the location or easy-to-access features.

Inclusive Fitness Center Businesses

These types of fitness center businesses are giving tons of different services to their customers. They also have a huge fitness area and exclusive features such as indoor/outdoor swimming pools, dance classes, massage rooms, and saunas.

CrossFit Gym Businesses

CrossFit Gym is a bit different than fitness centers. People who go for it, do it similar training activity in an hour and leave the gym. It is hard to do for beginners but they could get faster results than casual gyms.

Boot Camp Gym Businesses

Boot Camps are designed for group training with most gym equipment. These are similar to classes but it is different than CrossFit or dance classes . Boot Camp activities are scheduled at certain times and it is a highly intense training module.

Small Group Fitness Center Businesses

Lastly, small group fitness center businesses might sound similar to boot camp gyms but it is made by the same group of people at the same time but it is a less intense training module. This can be done by 4-10 people at the same time. Family or friend groups are likely to choose this module.

Small-Business-Excel-Bundle-Banner

How to start a Fitness Business with Gym Business Plan?

Firstly, you should decide which kind of fitness business you want to build. When you decide, you can start writing your own gym business plan . It may vary, depending on your capital and placement. There are several factors before starting a fitness business. Such as target market, financial planning, workplace, etc.

Placement is as important as your capital. You should prepare everything before you start a gym business. If you are thinking about how to write a fitness business plan, keep reading…

How to write a Gym Business Plan ?

You can write your own fitness business plan from the starch. If you are keen to do it, you can do it step by step. There are 6 different steps. The steps cover of gym business, the introduction of the fitness center, marketing of your sports business, Organization of your Personal trainers, financial planning of the fitness center, and a summary of the whole gym business. Whether you write a personal trainer business plan or just a fitness business plan, you can use this guide.

Like any other business, gym businesses need a catchy name, logo, and other basic information such as phone number and address. After you choose the type of fitness business, you can design them by yourself easily. Gym business plan’s first page is all about basics.

Introduction

Secondly, you should decide deep introduction to your facility and services. For example, if you are a boot camp fitness business, you can add your class times. A fitness business plan should include every detail about your sports business.

Additionally, You can explain how your personal trainer works and the working time of your gym business .

Like many other businesses, the gym business needs marketing efforts to find more customers and grow. Marketing efforts are just more than publishing ads and putting a banner to the corners. You should plan your marketing efforts under analysis and targeting.

Someka’s Business Plan Template helps you to create all of the 6 sections with unique analysis tools such as swot, Porter’s Five Forces, Target Market analysis, and many more…

After you make your gym business and market analysis you should decide on your approach for your sports business.

Organization

Management and human resources studies are the keys to any type of business including the fitness business. That’s why, you should be careful while writing a fitness business plan on this topic. Your management skills and plans could lead you to success or failure. You should hire enough personal trainers and coaches. Also, you should plan their workload and time as effectively as possible.

Whether you have big capital for starting a gym business or not, you have to plan your financial model detailed. Market changes and your company’s income ways should be prepared before the grand opening. The balance sheet is the key page for the fitness business plan . The clear balance sheet will show you that you have done best and worst.

If you are not good at math, our financial model can help you with all the calculations.

Gym feasibility study

Download Gym Financial Model from Someka

If you have done everything so far, congratulations you are close to finishing your fitness business plan . The last you have to write is a summary section.

The summary section includes a business model canvas which means how you are planning to earn money and what you give to customers. The business timeline is the other part of the summary. How long do you plan to work in this work and What is the ROI time (return of investment time)?

Lastly, you can summarize your company’s goals and targets in the executive summary. This part is also important for other investors. If they believe your executive summary, does not matter you have a bad balance or financial plan, you can find a partner for the sports business. Now, you just finish the summary section too, your gym business plan is well done!

If you think you might need help while making a gym business plan , Someka’s Business Plan  got you!

Porter's Five Forces Analysis Someka

There are several ways to monetize your gym business. Most sports center businesses earn money from monthly payments and the sale of sports equipment. Depending on your sports center style you can monetize your gym business. As you should explain in the business model, you can monetize fitness centers in many ways. Such as one-entry payments, monthly payments, equipment sales, consumable product sales, inclusive area rents (saunas, massage rooms, PT hourly rates, etc.

What Must An Entrepreneur Do After Creating a Business Plan Someka SS3

How to Start an Online Fitness Coaching Business (Online Personal Trainer Business)?

There are 2 types of PT business (Personal Trainer Business). It could be online or face-to-face or online. You can do it either if you have an expert personal trainer. Both styles have their own positive and negative sides. Such as face-to-face personal training needs a proper place to work out but online does not need it. You can do it from home with the needed equipment. If you are thinking about how to start an online fitness coaching business, you should start with an online personal trainer business plan.

Someka’s Online Personal Trainer Business Plan can help you with that.

Every gym rat might think about starting a fitness business and the first thing they thought is the total cost to open a gym. A Dreamed gym’s cost can be varied. Such as if you are dreaming small gym with less equipment in the neighborhood, it could cost less than you can imagine . In addition, if your dream gym is huge with exclusive services, it might cost a lot.

In conclusion, the total cost to open a gym depends on what kind of gym you are planning to open. If you are thinking about how to open a gym, you should understand your capital first and then you should design your dream gym. First you need to do is writing a gym business plan.

Lastly, do not forget the cost to open a gym is just a small part of your dreams.

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How To Start a Gym Business In 7 Steps (+ Start-up Templates)

Published by caroline @ wellness creative co on 11 october 2023 11 october 2023.

Want to know how to start a gym business? Perhaps you’ve always loved fitness and want to start your own studio, or worked in the industry for years and it’s time to become your own boss. Whatever your reason for starting a gym, we’ve got you covered.

In this article – learn how to start a successful gym in 7 steps, including business planning, securing funding, and pre-launch marketing.

We’ve helped several new gyms and fitness studios to launch their businesses, so we know exactly what’s involved. Having worked in the fitness industry for 15+ years, we understand the operational, marketing, and financial aspects to setting up a successful business. So, you can shortcut the learning curve and benefit from our expertise in this guide…

How To Start a Gym or Fitness Studio – Overview

Here’s an overview of the seven steps towards opening a gym or fitness studio…

  • Define your idea
  • Create a plan
  • Secure funding
  • Find a location
  • Set up your gym
  • Grow your business

Let’s dive into each of these start-up steps in more detail…

#1 – Define Your Gym Business Idea

The very first step is to define the business idea for your gym, fitness studio, or health club. What’s the concept? Who is it aimed at?

For some people, this will come easily. They may have had a great fitness-themed business idea for a long time but only just decided to give it a go. But for others, this initial part can be tough. 

Perhaps you’re keen to start a fitness business but aren’t sure what kind of venture to go for. Or you want to look at all the options before making a decision. If so, then here is a list of gym business ideas that you can consider…

  • Classic gym or fitness centre
  • Boutique fitness studio
  • Gym franchise (Anytime Fitness, Snap, Orange Theory, etc.) 
  • Yoga or Pilates studio
  • Personal training studio
  • CrossFit box
  • Health club
  • Online fitness training business
  • Or you can start a business related to gyms, like a fitness equipment or accessories distributor, workout clothing brand, mobile personal training business, or fitness supplement manufacturer .

At this stage, it’s also important to think about what will make your fitness club different from others in the local area. Will you be aiming for a specific target market or type of exerciser? Will your gym be a high-end premium concept, a boutique studio that specialises in doing one thing well, or high-volume low-cost model?

The fitness industry is competitive, so for your gym to be successful, it’s vital to think about what’ll give you a competitive edge. Doing this from the start means you can mainstream it into your business plan, make your funding bids more appealing, and choose a location that supports your concept. Defining your unique selling point (USP) will set your business up for success long-term, so it’s crucial to do this from the get-go.

Fitness Business Ideas List Pinterest

#2 – Create a Gym Business Plan

Once you’ve defined your idea, you need to create a business plan for it. This will help you assess the viability of your concept and consider all of the little details. It’s also required for things like loan applications and renting commercial space.

Creating a business plan for your gym is vital if you want it to be a success. In fact, research shows that people who complete business plans are nearly twice as likely to successfully grow their businesses, or obtain capital. 

“Business plans double the chance of success”.

A solid gym business plan should include the following…

  • Executive summary
  • Industry and local market analysis
  • Company overview
  • Products and services
  • Sales and marketing strategy
  • Financial information
  • Implementation plan

Fitness Business Plan PDF Template

By covering these points, you’ll ensure that there’s adequate demand for your offering and you have a well-defined gym target market . It’ll also help you to understand the exact costs involved and whether you can afford to do it alone or need outside funding.

For a more detailed explanation of what each of these areas should cover, check out our article on writing a fitness business plan (with samples). Or get the start-up planning cheat sheet as part of our Fitness Business Templates bundle…

#3 – Secure Funding For Your Fitness Business

Once you’ve developed a sound business plan, you’ll be armed with the right info to seek funding for your gym. For some gym start-ups, this might involve securing several hundred thousand dollars to cover initial business costs. For leaner fitness businesses, you can do it on a smaller budget without the huge overheads.

Your business plan will help you estimate how much money is needed to start your fitness venture. It costs between $2000 and $4m to start a gym business, depending on the location and model you choose. Based on stats from Entrepreneur, here are approximate costs of starting different types of fitness business…

  • Big-box gym start-up costs (e.g. Planet Fitness) – $1.1-$4.2m 
  • Cost to start a small-medium sized gym (e.g. Anytime Fitness) – $77,000-$520,000
  • Boutique gym start-up costs (e.g. Orange Theory) – $575,000-$1.5m
  • Cost to start a fitness studio (e.g. Pure Barre) – $198,000-$446,000
  • Pilates studio start-up costs (e.g. Club Pilates) – $168,000-$280,000
  • Cost to start a group exercise class business (e.g. Jazzercise) – $2000-$7000
  • Bootcamp business (e.g. Fit Body Boot Camp) – $136,000-$198,000

As you can see, the money required to start a gym varies from a couple of thousand to several million dollars. Factors like the venue type, location, and equipment required will all influence the overall cost.

So, how do you secure funding for your gym or fitness studio? The most common sources of finance are…

  • Business loans from traditional banks
  • Business loans from online lenders
  • Loans from gym franchise preferred suppliers
  • Personal savings

Choosing the right funding option for your business will depend on a huge number of factors. It’s best to do your own research, speak to financial experts, and read the small print thoroughly so you know all of the implications involved in any borrowing.

If you want to open a gym with no money, then the key is to start small . Running a personal training business or selling online fitness programs are both good options. Neither requires investments in rent, equipment, or staff salaries, so you can save money towards a gym studio while running them.

You can also look for creative ways to cut your costs and open your gym on a tiny budget…

  • Find empty commercial spaces or shops and negotiate with the landlord. They might agree to let you run a short-term fitness pop-up for free rather than let it stand empty or be open to a revenue-share agreement where they receive a percentage of your profits instead of rent.
  • Ask gym equipment manufacturers if they’ll lend you some kit for free , in return for being a case study or showcase site. Equipment companies are always looking for impressive locations where they can show off new products, stage photo shoots, and customers who’ll give testimonials to other gyms.
  • Call in favours from your network to reduce costs wherever you can. You’re bound to have friends or family who can help with painting, carpentry, plumbing, graphic design, and numerous other jobs that’ll save money when opening your gym.

Opening your own gym or fitness studio can be expensive, but it doesn’t have to be. The key is to find creative ways of cutting the big costs, like rent and equipment. Don’t be afraid to ask – you might get a few ‘nos’ but when you finally get a ‘yes’ it’ll be worth it!

#4 – Find a Good Location for your Gym

The next step is to find the perfect location for your fitness business. There are lots of things that go into a good venue but the key is to find a place where your target customers are and rent is affordable.

Central gym locations will be more expensive. It’s great if there’s plenty of passing traffic but ask yourself if they’re your ideal demographic. Being close to your target market’s places of work, favourite hangouts, or residential areas are all good bets.

But it’s not just customers and cost that define a good gym location. In fact, Virgin highlight six different factors to consider when choosing the perfect business location . These are…

  • Accessibility
  • Competition
  • Business rates
  • Skills base in the area
  • Potential for growth

How easily customers and staff can access your location, security and crime rates, and proximity to competitors can all affect whether a location is suitable. It’s also important to consider local business rates (for utility bills), whether staff in the area will have the right gym skills, and if the location can accommodate growth. Doing your research, knowing what you want, and being patient until the right gym location becomes available will all stand you in good stead.

#5 – Set Up Your Gym

Once you’ve got a location sorted you can begin to actually set up your gym business. This means getting everything ready, from business licences and staff, to interior decor and equipment. 

You should aim to do this as quickly as possible without undermining quality. Once you’ve started paying rent on your location, your bank balance will start decreasing quickly. So, it’s vital to open and get your members in the door as soon as possible. 

To start a gym you will need…

  • Business license
  • Electrics and plumbing
  • Changing areas, toilets, and shower facilities
  • Interior fit-out, design, and decoration
  • Gym equipment and accessories
  • Trained staff
  • Operational processes
  • Membership models and pricing

Let’s look at each of these areas…

Business License

Obtaining a business license is a crucial first step. Research your local regulations, complete the necessary paperwork, and pay the required fees. Compliance with local laws ensures your gym operates legally and avoids potential legal complications in the future.

Acquire comprehensive insurance policies tailored for gyms. This includes liability insurance to safeguard against accidents, property insurance to cover equipment and facilities, and potentially business interruption insurance to protect against unforeseen events that could disrupt your operations.

Electrics and Plumbing

Ensure your gym has a safe and efficient electrical and plumbing setup. Hire licensed professionals to assess, repair, or install wiring, lighting, and plumbing fixtures. Safety and functionality are paramount to providing a secure environment for your clients.

Changing Areas, Toilets & Shower Facilities

Design comfortable and hygienic changing rooms, equipped with lockers, benches, and adequate lighting. Install clean and accessible toilet and shower facilities. Think about ease of cleaning and privacy when designing these areas to enhance the gym experience for your clients.

Interior Fit-Out, Design & Decoration

Create an inviting gym atmosphere by incorporating the right lighting, colour schemes, and branding elements. A well-designed interior can boost motivation and create a positive gym environment, which both have a positive impact on member retention and cash flow.

Gym Equipment & Accessories

Invest in quality gym equipment that’s tailored to your target audience’s needs. Depending on the type of gym you’re opening, this might include cardio machines, free weights, resistance training equipment, and accessories like mats and water stations. Balance functionality, durability, and cost-effectiveness when selecting equipment.

Trained Staff

Recruit certified trainers , experienced instructors, friendly front-desk staff, and meticulous cleaners. Ensure they are well-versed in customer service, first aid, and emergency protocols. Regular training sessions keep staff updated with fitness trends and ensure a professional and knowledgeable team.

Operational Processes

Establish efficient operational processes, including membership management, class scheduling, payment systems, and cleaning routines. Use gym management software to streamline administrative tasks, track memberships, and communicate effectively with members. Clearly defined processes ensure smooth day-to-day operations.

Membership Models and Pricing

You will have already developed pricing models in the business plan stage, but now is the time to refine and establish them. Determine your pricing structures, payment methods, and cancellation policies. Transparent and flexible membership options enhance customer satisfaction.

By addressing these areas during the setup phase, you’ll establish a safe, appealing, and well-equipped space for your members. It’ll build a strong foundation for success and allow you to press ahead with promoting your new fitness facility…

#6 – Launch Sales & Marketing

When opening a new gym or fitness studio, your launch efforts are vital to its success. It’s essential to sell as many memberships as possible in advance to maximise cash flow from the start. This means going all out on your sales and marketing efforts asap.

Some of the most effective ways to market a gym and generate pre-sales include…

  • Early-bird offer – offer a big discount to members who sign up two months before opening, and decrease the discount as the deadline gets closer (so customers are incentivised to act immediately or risk missing out).
  • Use 3D layouts and fly-through videos – to help potential members visualise the gym space. It’s natural for people to want to wait and see what the gym’s like before committing. But visuals help overcome this objection.
  • Elevator pitch – You’ll need a one sentence elevator pitch to use when talking to potential new members. It should summarise exactly who you help, what you do, and how long it takes e.g. “ We help [insert ideal client] to [overcome common problem] in [time frame]”.
  • Sales pitch – You’ll also need longer sales points to use with potential clients and answers to common objections. Explain the concept, what you’re trying to achieve, and the story behind why you’re doing it. Then talk about all of the start-of-the-art equipment, brand new training techniques, or anything else that sets your club apart from the competition. 
  • Website & Social Media – Create a website for your gym and social media profiles . Your website should contain all the info about your facility that a prospect or existing member might have, and both should act as a sales funnel for generating new membership leads .
  • Google My Business Listing – Set up your a free ‘ Google My Business ‘ listing so that anyone who searches for your gym online will see its location and contact details.
  • Organise a big launch event – to celebrate the gym’s opening and invite local media to attend. Promote the event on social media and give people a good reason to attend. They may not care about an opening but they will care about free fitness workshops, nutritional counselling, or tasty treats.
You might also like… 10 Effective Ways To Market Your Gym Or Fitness Centre .

It can be helpful to have a ‘soft-launch’ prior to the main event. This enables you to test out all of your processes and equipment before the hoards arrive. It also allows new staff to put their training into practice so that everything operates super-smoothly when you do open properly.

#7 – Grow Your Gym Business

Congratulations – at this point your brand new gym will be open! Of course, some would say that this is when the hard work really starts. But it’s a fantastic feeling to have opened the doors after all the effort getting your gym started.

Now it’s all about running your gym successfully and growing your business. We’ve seen gym owners do this in endlessly creative ways, but a few of the most effective include…

  • Marketing & Promotion – Continue your marketing efforts post-launch to drive a continual stream of leads and customers. Combine social media, digital and local advertising , and community events to promote your gym. Consider offering promotions or referral incentives to attract new members.
  • Community Engagement – Foster a sense of community within your gym. Organise fitness challenges , workshops, and member-exclusive events. Encourage trainers and staff to engage with members, creating a friendly and supportive atmosphere.
  • Maintain Your Equipment – Establish a regular maintenance schedule for gym equipment. Prompt repairs and replacements ensure that all machines are safe, functional, and in good condition. Regular maintenance also prolongs the lifespan of your equipment, saving costs in the long run.
  • Member Feedback & Satisfaction – Implement systems for collecting feedback from members. Regular surveys or suggestion boxes can provide valuable insights into member satisfaction. Address concerns promptly and use positive feedback for testimonials and marketing materials.
  • Continually Improve & Innovate – Strive to enhance the experience for members, to keep them coming back and telling all their friends too! Along with acting on feedback, use tech to improve your operations. Consider implementing apps or software for class bookings, personalised workout plans and progress tracking, or to aid administrative tasks, making operations more efficient.

Starting a Successful Gym Business

So, now you know exactly how to start a gym business and set it up for success. By following these steps, you’ll maximise your cash flow and profitability early on. This is the key to ensuring that your business lasts over the long-term and becomes a well-established brand in your community. 

If you’d like a little help along the way, then check out our Fitness Business Templates . They include a business planning cheat sheet, 50+ creative brand name ideas, and loads of sales and marketing resources too. 

Start a Successful Fitness Studio Gym Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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Manage your business, booking options, coach your clients, retain your customers, billing your clients, your mobile app, marketing tools, integrations, creating a gym business plan - a complete guide.

If you’ve found your way here, there’s a good chance you’re either looking to open a gym or revamp your current business plan - Congratulations!

Any business can benefit by starting with a solid business plan. Even if you’ve already hit the ground running, it’s never too late to put one together. In fact, most people are pleasantly surprised that business plans are not all that time consuming to create and that creating a gym business plan can significantly improve your already established business.

A business plan reveals who you are as a business and gives a logical preview of where you’re heading. It is a roadmap that lays out how your business is structured, how you plan to make it succeed, and the exact steps you need to take to get there.

A gym business plan will clearly define the structure of your business , give you a comprehensive insight into your target market and help you lay out your management structure, marketing strategy and financial strategy.

Though we might think of a gym business plan as a one and done type of document, it is actually an ever-evolving plan that grows and changes with you and your business. Ready to carve out a space for yourself in a multi-billion dollar (and climbing!) industry?

First off ask yourself a couple of tough questions:

  • Can I afford to run a gym?
  • How much time can I invest in this?
  • Do I feel comfortable working with people face to face on a daily basis?

Here’s the thing: starting a gym from the ground up is not an inexpensive venture. Between equipment costs, hiring PTs and group class instructors, insurance, rent, etc. you will need to be honest with yourself if this is a business you can afford to get involved with.

If finances are not an issue, it’s time to reflect on how much time you have /are willing to put into this new venture- especially at the onset. Owning and operating a gym or boutique studio is not a 9-5 job and working for yourself can make it extremely difficult to carve out a work/life balance.

Finally, getting started in a fitness business means you need to prepare yourself for an onslaught of face-to-face interaction with members, staff, investors, etc. If that much one-on-one interaction is not something you had prepared yourself for, you might want to re-think this venture.

The good news is that if owning and operating a gym is your dream - the money and hard work that you need to invest in making it a successful venture will be truly worth it.

Your Gym Business Plan Template at a Glance:

Step 1: Executive Summary

The first part of your gym business plan template is your executive summary. This is a quick, to-the-point statement that delineates the what, why and how of your business. It needs to be impactful and concise in framing your goals, your mission and your vision. Don’t worry if you feel like you have more to say - you can add more details in your company overview.

Step 2: Company Overview

If the executive summary was an outline of your gym business, the company overview is where you have the opportunity to go more into depth with your overall vision. Here you will go over the purpose and plans for your gym, your business model and the strategies you will employ to accomplish these objectives. A general overview of your target clients and what products/services you will provide for them can be included as well, but you will get more into detail regarding your target audience and services below. Don’t be afraid to get personal here! Include your own history in the world of health and fitness and/or business. Clearly communicate your vision for this gym. These are all relevant details for potential partners and investors to know when they are deciding on getting involved with you and your business. Aim to build your know-like-trust factor.

Step 3: Management & Operations

The management & operations section of your gym business plan is where you will present the plans for your employee ladder . What are the positions you need to fill and what sorts of skills will these employees need to have in order to make your gym successful? Think beyond your PTs and group class instructors. You’ll also likely need sales and membership personnel, marketing managers, customer service professionals, a maintenance team, etc. What responsibilities will each of these employees have?

Set up and present an organized chart that breaks down all of your staff positions, detailed descriptions of their roles, compensation structure, and benefits plan as well as incentives to attract and retain quality employees.

If you already have your management team in place, be sure to expound upon their individual skill sets, relevant experience and how they will contribute to the success of your gym.

Step 4: Market Research and Marketing

The market research and marketing step is the part of your gym business plan where you will explore: Your niche (the clients you will cater your gym to) Current trends in the industry that your target audience is looking for What your competitors are offering and for how much Plans for marketing your gym

Market research

You must start with market research and dive into who is in your local market and who you are focusing on as your target audience, your ideal clients - your niche. Are they students, working professionals, stay-at-home moms or dads, etc? Or will you target a specific group of fitness enthusiasts: bodybuilders, yogis, cyclists, etc. How do you plan to successfully fit your gym into your decided upon demographic?

When your target market is sorted out you can start researching your competitors. Direct competitors are those with gyms or boutique studios similar to yours in your area who are also going after a similar target audience. What are their strengths and weaknesses? How does your gym compare to theirs? What do your target clients have to say about them?

Once you are comfortable with your niche and your offerings in comparison to those of your direct competitors, the marketing portion is all about how you plan to get your gym and its services/amenities in front of this target audience and how you will attract them to your gym. It’s time to let your creativity shine! A detailed strategy, who will be handling this job, plus estimated cost is ideal. Your marketing strategy might include social media marketing, email marketing, TV or print advertising, sponsorships, loyalty plans, membership promotions, referral programs and more. Marketing can be any idea you have that will help make your gym stand out, build your customer’s loyalty and increase your revenue at the end of the day.

Step 5: Services and Amenities

In your company overview you briefly described the services and products you plan to offer at your gym, and here you will expound upon these services. This will give a clearer picture of what your gym or studio will look like for your members. Services will cover everything from membership options, group classes and personal training options to the specific exercise equipment you will offer. Amenities will include things like lockers, spa services, a swimming pool, child care options, etc. Products are physical items you plan to offer for additional revenue opportunities: juices, snack bars, protein powders or pre-workout, t-shirts, towels, etc.

Go into details about how the services you offer will fill the needs of your target audience and describe the benefits of each. Finally, create a pricing list that clearly outlines the costs for each product and service. This will make it easier when you get to the financial forecast and strategy section.

Step 6: Financial Forecast & Strategy

Finances are easily the most important part of your business, and are generally how you will measure success and profitability. The financial forecast and strategy is where its time to get real with an in-depth and up close projection for the future of your gym.

First, where do you need to spend your initial capital? Rent or building maintenance/upgrades, hiring costs, gym equipment, operational costs for the first 3-4 months, legal fees and marketing costs among others are all places you’ll want to investigate. Give a realistic cost estimate next to each. Then, add it all up: how much money will you need to successfully launch your gym?

Next you will dive into where your income will come from. Estimate how much your services (memberships, classes, PT, physical products) will bring in. The idea here is to show your potential partners/investors/employees that you have a plan with a solid ROI.

Finally, use all of this information to project a sales forecast for the first, second and third year in business breaking down each month as well as annual earnings and expenses.

Step 7: Payment Options

A big thing to think about is what sort of gym management software you will use. A streamlined system like Virtuagym , that automates membership billing and other fees, simplifies online and onsite scheduling, enables easy booking for classes or PT sessions, as well as other backend processes not only looks great for potential investors, it also serves to increase member retention and improve the overall client experience.

Step 8: Funding

You will round out your business plan with a clear description of where any start-up capital is coming from. Personal savings, bank loans, partners, sponsorships or even “soft loans” from family members or friends are all resources you might consider.

You’re Almost There!

Starting a gym has a multitude of benefits but is no easy task to undertake. That said, with the right business plan your rewards will far outweigh your challenges and you can look forward to a happy and successful future within the fitness industry. Refer back to your business plan whenever you need to make important decisions, secure new investments or show new partners or employees the greater vision and direction of your business.

A Personal Checklist:

Feel free to use this checklist to help you through the next stages of running your own gym. Refer to it throughout the development of your business to ensure you don’t miss a thing.

  • Write business plan
  • Register business
  • Apply for business license and permit
  • Open business bank accounts
  • Select online payment platform
  • Obtain tax payer’s ID
  • Purchase insurance
  • Organize rental space / purchase facility
  • Purchase / rent equipment
  • Secure funding
  • Set up Direct Debit service
  • Recruit employees
  • Draft contract documents and any other legal documents required
  • Design company logo and brand
  • Develop website
  • Write website content
  • Create accounts on social media platforms
  • Design leaflets and brochures
  • Organize branded uniforms
  • Hold launch party!

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Contact Information

Nicolas Fisher

Nick is a Marketing Specialist with a keen eye for market introspection and relevant insights. Adept in relating to people, he often seeks ways in which we can use human relations to bring our businesses and clients closer together to create lasting bonds by using his insights and expertise in the industry.

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Fitness Business Plan Template (+ Free Examples)

Use this free fitness business plan template to modify and use as you learn how to create a fitness business plan.

Fitness Business Plan Template

Do you dream of starting your own fitness business ? With the increasing demand for health and wellness services, now is the perfect time to turn your passion for fitness into a profitable venture. There are many ways to make money with fitness (you can even start a fitness business from home or start a fitness business with no money ). However, before diving headfirst into the world of entrepreneurship, it is crucial to develop a comprehensive fitness business plan that will serve as your roadmap to success.

Fitness Income Ideas

Looking to start a fitness business? Our comprehensive fitness business plan template will guide you through the process, helping you create a solid foundation for success. Then learn how to create a gym business plan , how to create a gym budget , how to create a gym sales forecast , how to get a gym loan , and more—all part of understanding how much it costs to open a gym , how to start a fitness business , and how to start a gym . Or maybe you want to learn how to become a fitness influencer —we’ve got you covered with the best online fitness coaching software and the best fitness software for fitness influencers who want to start a fitness influencer business online.

And, of course, managing your fitness business online with the best gym management software and the best personal training software means that you can easily create fitness session plans, waivers, forms, fitness assessments, lead forms, registration forms, online booking, workout plans, and much more. Save yourself some time and hassle and get a demo with the best fitness business platform: Exercise.com.

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Fitness Business Plan Template

[business/brand name], executive summary.

Business Concept

  • Briefly describe the fitness business idea, its core offerings, and unique value proposition.
  • Outline the short-term and long-term goals of the business.

Mission Statement

  • A clear statement defining the business’s purpose and approach to reaching its goals.

Vision Statement

  • A depiction of what the business aspires to achieve in the future.

Business Description

Nature of the Business

  • Detailed explanation of the type of fitness business (e.g., gym, personal training studio, online coaching service).

Target Market

  • Description of the target demographic and their fitness needs.
  • Details about the business location and why it’s beneficial.

Market Analysis

Industry Overview

  • Overview of the fitness industry, current trends, and future projections.

Target Market Analysis

  • Detailed analysis of the target market, including demographic, psychographic, and behavioral aspects.

Competitive Analysis

  • Analysis of competitors, their strengths and weaknesses, and your business’s competitive edge.

Services and Products

Service/Product Offering

  • Detailed description of services and products offered (e.g., personal training, group classes, wellness programs).

Pricing Strategy

  • Rationale behind pricing models for services and products.

Marketing and Sales Strategy

Marketing Plan

  • Strategies for reaching and attracting the target market.
  • Channels and tactics to be used (e.g., social media marketing, community events, referral programs).

Sales Strategy

  • Approach for converting prospects into customers.
  • Sales funnel and customer journey mapping.

Operational Plan

Daily Operations

  • Description of daily business operations, including opening hours and staffing.

Facilities and Equipment

  • Details about the physical space and equipment required for the business.

Suppliers and Partnerships

  • Information on any third-party suppliers and partnerships.

Management and Organization

Organizational Structure

  • Breakdown of the business’s organizational structure.
  • Roles and responsibilities of key team members.

Management Team

  • Profiles of key management team members.

Financial Plan

Start-Up Costs

  • Detailed list of initial expenses to start the business.

Revenue Projections

  • Forecast of revenue for the first few years.

Profit and Loss Statement

  • Projection of income, expenses, and profitability.

Funding Requirements

  • Total amount of capital needed to start and run the business.
  • Plans for securing funding (e.g., loans, investors).
  • Additional supporting documents like market research data, resumes of key team members, detailed financial forecasts.

Using a platform like Exercise.com can significantly enhance the operation of a fitness business. Its comprehensive tools for client management, workout programming, scheduling, and reporting can streamline business processes and improve client engagement and retention.

This template provides a structured approach for creating a fitness business plan. It can be customized to reflect the specifics of your fitness business idea, market, and operational strategy.

Fitness Business Plan Example 1: Dynamic Pulse Gym

Dynamic pulse gym.

  • Dynamic Pulse Gym, a state-of-the-art fitness center specializing in personalized training programs and high-energy group classes.
  • Short-term: Establish a member base of 500 within the first year.
  • Long-term: Expand to multiple locations and incorporate wellness services.
  • To provide an empowering fitness environment that motivates members to achieve their health goals.
  • To be recognized as the premier fitness destination in [City/Region] that transforms lives through innovative fitness solutions.
  • A full-service gym offering cutting-edge equipment, diverse fitness classes, and personalized training.
  • Health-conscious adults aged 20-50, looking for a motivating and supportive fitness environment.
  • Situated in [City/Region], in a densely populated area with high foot traffic.
  • Growing interest in personal health and fitness, with an increase in demand for versatile workout options.
  • Busy professionals and fitness enthusiasts seeking convenient and varied workout options.
  • Competitors include local gyms and fitness studios. Dynamic Pulse Gym differentiates itself with advanced technology integration and a wide range of services.
  • Personalized fitness assessments, one-on-one personal training, various group classes like yoga, spin, and HIIT.
  • Wellness workshops and nutritional counseling sessions.
  • Competitive membership fees with premium options for additional services.
  • Launch campaign with social media ads, local partnerships, and community events.
  • Ongoing engagement through a referral program, member testimonials, and fitness challenges.
  • Focus on building relationships through free trial sessions and personalized gym tours.
  • Implement a tiered membership system to cater to different customer needs.
  • Operation hours from 5 AM to 11 PM, with a staff of trained fitness professionals.
  • 10,000 square feet facility equipped with cardio machines, weightlifting areas, a yoga studio, and a spin room.
  • Equipment sourced from leading manufacturers; partnerships with local wellness brands.
  • Led by a CEO, with departments for operations, marketing, and training.
  • CEO with extensive experience in the fitness industry.
  • Operations Manager with a background in gym management.
  • Marketing Manager skilled in digital marketing.
  • Estimated $250,000 for facility lease, equipment purchase, and initial marketing.
  • Projected $500,000 revenue in the first year based on membership and service sales.
  • Expected profitability within the first two years with controlled operating expenses.
  • Seeking $300,000 in funding for initial start-up and operational costs.
  • Market research data, equipment lists, detailed biographies of management team members.

Exercise.com’s comprehensive platform enhances Dynamic Pulse Gym’s operational efficiency, offering seamless scheduling, client management, workout creation, and progress tracking. This robust system ensures that Dynamic Pulse Gym operates at the forefront of the fitness industry with superior client engagement and retention.

Fitness Business Plan Example 2: Holistic Harmony Online Coaching

Holistic harmony online coaching.

  • Holistic Harmony, an online coaching service focusing on holistic health, combining fitness, nutrition, and mental wellness.
  • Short-term: Build a client base of 100 active clients in six months.
  • Long-term: Develop a holistic wellness app and expand service offerings.
  • To guide clients towards a balanced lifestyle through tailored online coaching.
  • To become a leading online platform for holistic health and wellness coaching.
  • Online personal coaching with a holistic approach, offering custom workout plans, nutrition advice, and mindfulness coaching.
  • Individuals seeking a balanced approach to health, particularly remote workers and those with busy lifestyles.
  • Fully online operation with the potential for global reach.
  • Increasing demand for online health services and a shift towards holistic health approaches.
  • Individuals aged 25-45, primarily working professionals who prefer the flexibility of online coaching.
  • Other online fitness and wellness platforms. Holistic Harmony’s comprehensive approach and personalized services provide a competitive edge.
  • Custom online fitness programs, nutritional planning, and virtual mindfulness sessions.
  • Subscription-based pricing with different tiers based on service levels.
  • Digital marketing strategy focusing on content marketing, influencer collaborations, and targeted social media campaigns.
  • Offering free initial consultations and introductory discounts to new clients.
  • Leveraging testimonials and success stories for client acquisition.
  • Regular client check-ins, content creation for the platform, and ongoing program adjustments.
  • No physical facility required. Investment in a high-quality website and coaching software.
  • Collaboration with freelance nutritionists and mental health experts.
  • Founder-led with a small team of certified coaches and administrative support.
  • Founder with expertise in fitness training and holistic health.
  • Team of freelance professionals for specialized coaching needs.
  • Approximately $50,000 for website development, marketing, and initial software setup.
  • Anticipated $150,000 in the first year, based on subscription model and consulting services.
  • Profitability projected within the first year with minimal operating expenses.
  • Seeking $75,000 in seed funding for initial setup and marketing.
  • Detailed website plan, service descriptions, and credentials of coaching team.

Utilizing Exercise.com’s versatile platform, Holistic Harmony can streamline client management, workout and nutrition plan creation, and progress monitoring. This platform facilitates efficient operations and high client engagement, positioning Holistic Harmony as an innovative leader in online holistic coaching.

These examples demonstrate how a fitness business plan can be structured for different types of fitness ventures, emphasizing the integration of Exercise.com as a key tool for operational efficiency and enhanced client service.

AMPD Golf Performance

Why You Need a Fitness Business Plan

A fitness business plan is more than just a document. It is your blueprint for building a thriving fitness empire. Whether you are seeking investors or planning to self-finance your venture, a well-crafted business plan will demonstrate your understanding of the industry, your target market, and your sustainable competitive advantage. Moreover, it will provide you with a clear roadmap and actionable strategies to navigate through the challenges and uncertainties that come with starting and running a fitness business.

Additionally, a fitness business plan can help you secure funding from banks or other financial institutions. Lenders often require a detailed business plan to assess the viability and potential profitability of your fitness business. By including financial projections, market analysis, and a comprehensive marketing strategy in your plan, you can increase your chances of obtaining the necessary funding to launch or expand your fitness venture.

Key Components of a Fitness Business Plan

When creating a fitness business plan, there are several key components that you need to include. These components will ensure that your plan covers all essential aspects of your fitness business, allowing you to make informed decisions and allocate resources effectively.

The first component is setting clear goals and objectives for your fitness business. This includes defining what you want to achieve and outlining specific milestones that will measure your progress. By setting clear goals, you can stay focused and motivated throughout your journey.

The second component is defining your target market. Understanding your ideal customers is crucial for tailoring your products and services to their needs and preferences. By conducting thorough market research, you can identify your target market’s demographics, interests, and pain points, enabling you to position your fitness business as the ultimate solution.

Next, you need to develop a unique selling proposition (USP) for your fitness business. Your USP is what sets you apart from your competitors and gives your target market a compelling reason to choose your fitness services over others. By identifying your unique value proposition, you can communicate your brand’s distinctiveness effectively.

Another essential component is analyzing the competition in the fitness industry. By assessing your competitors, their strengths, weaknesses, and market positioning, you can gain valuable insights to refine your business strategies and maximize your competitive advantage.

Creating a comprehensive marketing strategy is also crucial for attracting and retaining customers. Your marketing strategy should outline the channels and tactics you will use to reach your target market effectively. This includes online and offline marketing, social media, content creation, and building strategic partnerships.

Designing your products and services is another vital component of your fitness business plan. You need to clearly outline the range of services you will offer, including personal training, group classes, or specialized programs. Additionally, you should consider the equipment, facilities, and technology required to deliver exceptional experiences to your clients.

Outlining financial projections is essential for creating a sustainable business. This includes estimating your revenue, expenses, and profit margins. By projecting your financials, you can determine pricing strategies that balance profitability and competitiveness.

Estimating startup costs and funding sources is another critical component of your fitness business plan. This involves identifying the capital required to launch and operate your business and exploring financing options, such as loans, investors, or personal savings.

Formulating a management and organizational structure is crucial for streamlining your operations and ensuring smooth business processes. This includes defining roles and responsibilities, creating a hierarchy, and establishing efficient communication channels.

An effective sales and customer service strategy is essential for driving revenue and creating customer loyalty. You need to define how you will generate sales, whether through memberships, packages, or partnerships. Additionally, you should outline your approach to customer service, including feedback collection, complaint handling, and staff training.

Developing a strong brand identity is crucial for standing out in the crowded fitness market. Your brand identity should encompass your mission, values, visual elements, and tone of voice. By aligning your brand with your target market’s aspirations, you can create a powerful connection that inspires loyalty and drives referrals.

Implementing technology solutions is vital for enhancing your fitness business’s operations. This includes utilizing management software, scheduling systems, and online booking platforms to streamline administrative tasks and improve customer engagement.

Creating an actionable timeline and milestones will ensure that you stay on track and achieve your business goals within a specific timeframe. This involves breaking down your business plan into smaller, manageable tasks and setting deadlines to complete them.

Evaluating risk factors and formulating contingency plans is necessary for protecting your fitness business from potential threats and uncertainties. By identifying risks and establishing protocols to mitigate their impact, you can ensure business continuity and resilience.

Finally, monitoring and reviewing the performance of your fitness business based on the plan is essential for making data-driven decisions and adapting to market changes. By regularly analyzing key performance indicators (KPIs), such as revenue, customer satisfaction, and employee productivity, you can identify areas of improvement and make necessary adjustments to drive growth.

In conclusion, creating a comprehensive fitness business plan is the first step towards turning your fitness passion into a successful business venture. By addressing all key components, you can ensure that your plan covers every critical aspect of your fitness business, allowing you to make informed decisions and navigate challenges with confidence. Remember, a well-crafted business plan is not only a roadmap; it is your recipe for success in the ever-evolving fitness industry.

Jimmy Myers Relentless Sports Performance

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10+ Gym Business Plan Examples [ Fitness, Small, Student ]

Gym Business Plan

According to Statista , the health and fitness industry generates over $80 billion of revenue every year. With annual revenue that big, it shows that many people are mindful of their physical health. And that they’re willing to make room in their  budget to keep themselves in excellent shape. So if you ask us about opening a gym or physical fitness center, we’d say that it’s a profitable business. That said, if you’re planning on launching such a business, we’ll help you get started by offering our business plan examples for a gym!

10+ Gym Business Plan Examples

1. gym business plan template.

gym business plan template

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Size: A4, US

2. Annual Gym Business Plan

annual gym business plan

Size: 570 KB

3. Fitness Business Plan Template

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Size: 115 KB

4. Play Center Gym Business Plan

play center gym business plan

Size: 103 KB

5. Sports Gym Business Plan

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6. Sample Gym Business Plan

sample gym business plan

Size: 329 KB

7. Gym Business Plan in PDF

gym business plan in pdf

Size: 78 KB

8. Gym Working Business Plan

gym working business plan

Size: 175 KB

9. Fitness Business Plan in PDF

fitness business plan in pdf

10. Simple Gym Business Plan

simple gym business plan

11. Gym Business Plan Example

gym business plan example

What Is a Gym Business Plan?

A gym start-up business plan is what you’ll need to formulate strategies and actions to open your gym facility. Its basic elements and functions are the same as those of other business plans . With the countless things that a gym business needs, such as equipment, licenses , permits, and start-up budget , it’ll be hard to prepare them without using a new gym business plan example. It serves as your guide to keep track of your gym business’s progress and status. Other than that, entities who might be interested in supporting your gym will want to see a business plan. They will want to know how feasible it is before they form a partnership with you.

How to Launch a Gym Business

There are several preparations you must do to plan for the gym you want to open. But what we’ll show you here are its four crucial foundations. They’re pretty basic, but they hold tremendous importance for your gym to be successful.

1. Formulate a Budget

Every business needs a budget; that’s the golden rule. Without a budget, a business can’t start operations. But if it does, its owner is in danger of suffering substantial financial losses. So make sure to establish enough budget to purchase your gym’s necessities. When you make your budget, try to limit the cost of opening a gym as much as you can. As a business owner, it’s essential to have a cost-effective mindset.

2. Search for a Good Location

Gyms have to be accessible. Otherwise, not many people will be able to visit them. With that in mind, make sure to find a good location for your gym. Aside from being accessible, the location must have plenty of people around it. You can choose areas with other businesses surrounding it, such as malls and business parks.

3. Purchase High-Quality Gym Equipment

Of course, you can’t call your business a gym without the proper equipment. So make sure to purchase ones with high quality. See to it that all of them are made of quality materials and are safe for the users. Your gym won’t be able to attract people if it has substandard equipment.

4. Look for Skilled and Knowledgeable Personal Training Staff

It’s hard to manage a gym all by yourself. Plus, you can’t act as a personal trainer to all of your clients. That’s a lot of responsibility to carry. For that reason, you should hire personal trainers. They can help you plan fitness regimes , plot workout schedules , and entertain clients. Hire those that have a rich fitness background and have experience in managing gym facilities. Offer them an employment contract to be with you for the long term.

How to Write a Gym Business Plan

Earlier, we’ve talked about a gym business plan and how important it is. Not just important, but also necessary. So here, we’ll show you the four steps in writing a gym business plan.

1. Describe Your Gym and Its Programs

Talk about what makes your gym unique from other ones. And explain how its training programs will help clients achieve their fitness goals . You can also provide previews and descriptions about how the facility will look and what equipment it’ll have.

2. Explain Your Marketing Strategy

A marketing plan plays a big part in putting your gym business on the map. So make sure to explain it thoroughly in your business plan. Talk about how you’ll promote your gym and what platforms you’ll use to make it popular.

3. Structure Your Gym’s Business Model

The business model is a system of how your gym will get clients, generate revenue, cover expenses, and grow. It showcases your entire gym’s operations. It would help if you had a well-structured business model so that you’ll have a clear direction on how to run your gym. And for sure, potential investors of your gym will want to know its business model.

4. Write Your Executive Summary

Most gym and fitness center business plan examples online have an executive summary . It’s the first section of a business plan, and it’s an overview of the business. So, make sure to write one for your gym business plan. It may be the first section, but it’s best to write it last. Please take note that it’s a summary. So it’s like a bird’s eye view of your business plan. If you write it last, it’ll be like writing a short recap, which is more manageable.

What are the various types of gym facilities?

These are the types of gyms that you can do business out of:

  • Training gym
  • Membership gym
  • 24-hour access gym

How can I make my gym more popular?

Here are excellent approaches to bring more people into your gym:

  • Use social media as a marketing platform
  • Organize competitions for charity, such as Crossfit games
  • Establish a referral program
  • Offer one-time free sessions, such as yoga and Zumba classes
  • Host corporate wellness activities

What are suitable names for my gym?

If you’re looking for some gym names ideas, we have some for you:

  • Strip and Gain Gym
  • Kratos Power Gym
  • Beast Mentality Gym
  • 24/7 Intensity Gym
  • Warrior’s Den Gym

Those are names that we made up ourselves. You can get inspiration from them.

You might not know it, but your gym will be a place that can change lives for the better. Fitness is key to a better and healthier life, and your gym can bring that to many people. So start moving! Make preparations for your gym business as soon as you can. And let our gym business plan templates help you.

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How to Create a Business Plan for Your Gym – 2024 Guide

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Table of Contents

This is an educative piece to help you start your gym or fitness studio business.

You’ll learn:

  • Why a business plan is important
  • How to conduct market research
  • The steps to writing a viable business plan for a gym

Let’s get started right away.

How to create a business plan for your gym or fitness studio

Introduction

Are you thinking about opening a gym or fitness studio?

If yes, you need a business plan.

In this guide, we’ll reveal what a business plan is , why you need one, and how to write it. 

I also highly recommend that you take the quiz and find out which personal trainer certification is best for your career goals.

How to Create a Business Plan for Your Gym - [year] Guide 4

What certification is right for you?

We developed this critical quiz to help you find the best certification for you and your goals.

What is a business plan?

In many ways, a business plan for a fitness studio or gym is a lot like writing a workout program. 

Why? Because it follows a logical structure, you have something that will produce the results you want by the time you get to the end. 

For a workout, that means a happy, healthy client.

For a gym business plan, it means you’ll know if your ideas are viable and how you will make your dreams of gym ownership a reality. 

A business plan is a document that outlines every aspect of your project.

It explores your new business’s feasibility and answers all the critical questions that will affect your success.

While writing an opening a gym business plan may seem like a lot of work (and it is), it’s also crucial to your success.

A good business plan reveals your strengths and also highlights any potential weaknesses so that, before you start, the odds of success are already in your favor. 

A business plan may also reveal that your gym or studio is not viable.

While that IS sad and can be disheartening, it’s better to abort during the planning stage than start your business and then fail, which would be a colossal waste of time, energy, and money. 

As you may have heard, prior planning prevents piss-poor performance, and that’s as true for training your clients as it is for setting up a gym.

Increase your chances of success by following these business planning steps!

It all starts with market research

Before you start your business plan, do some market research to determine if there are enough potential customers and space in the marketplace to support another gym or fitness studio.  

After all, the fitness industry is a fast-growing business.

Some areas are already saturated with fitness facilities. 

A gym without customers won’t last long.

Sure, having the place to yourself means you can blast out your favorite workout tunes as loud as you like and hang out with your buddies instead of working, but that won’t pay the bills, and the aim of any business is to be profitable. 

When determining viability, consider the following points:

  • Demand – do people want what you are selling? 
  • Market size – are there enough potential clients to sustain your business? 
  • Pricing – what do you want to charge for your services, and what do similar businesses charge? 
  • Local economy – can your intended clientele afford your prices? 
  • Location – is the location within easy reach of your intended customer base?
  • Competition – are there other nearby gyms or studios that could dilute your potential customer base?

Market research can be time-consuming and even tedious.

After all, you want to get your gym open and start training clients. 

But, time spent now could save you a lot of heartache and money in the future.

After doing your due diligence, you might find that your current business model isn’t viable.

It’s better to discover that now rather than after you have opened your doors.

To get the information you need, you’ll have to get out and investigate, using all your detective skills to determine the practicality of your basic business idea.

Ways to do this include: 

  • Surveys and questionnaires 
  • Talk to other business owners and operators 
  • Polls 
  • Speak to local business advisors 
  • Join a small business owners’ club or association 

Once you’ve determined that your business has the potential to be successful, it’s time to start writing your business plan.  

How to Create a Business Plan for Your Gym - [year] Guide 5

Writing a small gym or fitness studio business plan

A good business plan for a gym is critical for your success.

Some prospective gym owners think they can skip this stage, but they’re the ones you’ll never hear about – because they FAILED!

A business plan will identify all your strengths and weaknesses, list your resources, determine your needs, and help you secure funding.

Even if you don’t need financing to get off the ground, you still need to create a detailed business plan. 

Think of your business plan as a map to your success.

Expect to waste a lot of time and energy getting lost. In business, that usually means losing money. 

So, you’re probably thinking, “How do I write a business plan for a gym?” and the reality is there is no right or wrong way to do it.

What’s important is that it meets your needs. 

There are gym business plan templates you can use, but most of them follow what is usually called the traditional business plan format.

These plans are very comprehensive and take time to complete, but lenders and investors typically need this type of document. 

You don’t have to stick to this exact format, and some of the following headings may not be relevant to the type of business you want to open, but this is a solid framework that should be more than adequate for your needs. 

0. Cover and contents page

While this will probably be the last part of your plan that you write, it should be the first part of your completed business plan.

Like a book has a cover and index page, so too should your gym start-up business plan. 

The more professional your business plan looks, the more likely you are to be treated as a professional.

First impressions count, and this is your chance to use your business plan to make a good one. 

1. Executive summary 

It might seem weird to put a summary at the start of your plan, but this is your hook to get the reader interested in your project.

Tell the reader what your business is, and why you think it will be successful. 

Include basic company structure, location, and brief but relevant financial information, such as how much money you need from potential investors and how much you are investing yourself. 

While the tone of this section should be positive, avoid hyperbole.

Also, keep your paragraphs short, avoid typos, and stick to the facts.

Grab the reader’s attention so they want to learn more. 

2. Company description

In this section, explain how your gym or health club will work. Include information on: 

  • Your certifications and experience 
  • Target clientele 
  • Their needs 
  • Your services 
  • The location or locations if you are still scouting  

Also, include details of the main team members, describing their experience and capabilities. 

3. Market analysis

You should have already done this, so it’s just a matter of slotting your market analysis information into your starting a gym business plan. 

Ensure you include details on any competition and discuss why you think you’ll be able to secure your share of the marketplace.

If you can offer a better service than the competition, mention it here. 

4. Organization and management

This section is usually short for most small gyms and fitness studios.

It could even be just you.

But, if you have a business partner or intend to have employees, this is the place to list them. 

Use an organizational chart to show who will be doing what within your company, and consider adding the resumes of any key team members. 

Not hired your team yet? No worries! Just list the job titles and roles you have yet to fill. 

Next, describe your company’s legal structure, explaining whether you are a sole trader, a general or limited partnership, a corporation, or an LLC. 

Not sure about this stuff yet? Maybe you need some legal advice before going further. 

5. Description of services

It’s a mistake to assume that the person reading your business plan knows what personal trainers do.

They might not even exercise.

Make them a true believer by explaining the services you anticipate offering.

Use non-technical language, not gym jargon, to ensure they know what you are discussing. 

Make sure you mention the benefits of the services you intend to offer and how you’ll ensure those services stay relevant over time. 

6. Marketing and sales

Outline how you will market your gym or fitness studio and convert that interest into sales.

Create a marketing strategy that lists how you will raise your company profile.

Also, explain how you intend to retain your customers. 

Ideas include: 

  • Website  
  • Social media advertising campaigns 
  • Local print media advertising campaigns 
  • Community outreach and open days 
  • Referral incentives 
  • Joint and family membership discounts 
  • Seasonal initiatives, e.g., spring “New You” promotion, Twelve Days of Christmas fitness, etc. 
  • Discounts for founder members 
  • Block booking PT discounts  

7. Financial projections 

The aim of this section is to convince the reader and reassure yourself that your business can make money. 

Project your expenditure and income for the next five years.

Include your start-up costs, building rent, salaries, licenses, taxes, advertising and marketing, consumables, and any other expenses you can anticipate.

This section is a great place to use charts and graphs. 

Balance this with all potential income streams. 

Speaking of income, make sure you consider: 

  • Monthly and annual fees from members 
  • Income from personal training 
  • Income from rent from personal trainers, therapists, etc. 
  • Food and beverage income 
  • Income from gym clothing sales

Plus, any other potential revenue streams.

Things like gym fees, PT rents, and PT income depend on things like location, market value, inflation, and what your competitors charge; they are not set in stone. 

However, these figures form the basis of your income projections, so make sure they are as realistic as possible.

Don’t project that you’ll charge $100 per hour for PT when the local average is $50. 

Inflated projections give investors an unrealistic impression and may give you a false sense of financial security.

It’s always better to underestimate than overestimate when it comes to income.

Hope for the best, but plan for the worst, as they say. 

Anyway… 

For the first 12 months, provide monthly or quarterly breakdowns and projections.  

For the next years, widen your view to six-monthly projections. 

After that, annual projections should suffice. 

8. Request for funding

By now, you should have calculated your start-up costs.

If you are opening a small gym or studio, you may be able to do it without funding.

That’s especially true if you are going to be doing things like functional training, bodyweight training, or other workouts that require space but very little equipment. 

However, if you open a “real” gym, you will need a full range of workout gear and a lot of additional incidentals.

This stuff isn’t cheap! 

Identify ALL your start-up costs to know exactly how much money you’ll need to get up and running. 

If you need seed money for your business, now is the time to ask.

This section explains precisely what you need the money for and how it will be used.

Break it all down, item by item, making sure you don’t omit anything you wish you’d included later on.  

Specify what type of funding you want – a loan or equity.

If a loan, what repayment terms are you looking for.

If you offer equity, how much of your business will the investor own? 

Remember to build in a small safety margin because you will probably underestimate how much money you need, even with the most meticulous planning.

Note this is under contingencies or emergency funds. 

Now is also an excellent place to mention how much of your money you put into your new business.

It might not be a large sum, but any self-investment demonstrates a commitment that could impress a potential investor. 

9. Potential for expansion

How do you see your business growing over the next few years?

Is it the start of a franchise? Do you hope to move to bigger premises?

Have you got plans to add additional services or staff, or update your equipment? 

There is no need to be overly precise in this section.

After all, you can’t see into the future!

But introducing the idea that you are thinking “big picture” shows you are in this project for the long run, and, for investors, that can be reassuring. 

10. Appendix

Use this section for anything that doesn’t fit into the previous nine categories.

You could include mock-ups of logos, ideas for the layout of your gym, proposed color schemes, mocked-up advertorials, or anything else that demonstrates how you intend to make your business a success.

If nothing else, this section suggests to the reader that you already see your gym business as a living, breathing entity. 

Wrapping up

Writing a business plan is not easy; doing it right will take time.

It may require lots of amendments as your ideas take shape.

Your first draft will not be your only draft. 

But trust us when we say this; it is absolutely crucial for your successes. 

First of all, a business plan will determine if your ideas are even viable.

After writing your plan, you could find that your set-up costs will make it impossible to turn a profit.

Don’t let this put you off.

Just go back to your plan and start over.

Maybe cancel that order for solid gold dumbbells?!

Once you’ve determined that your business has potential, a business plan will show you all the things you need to consider before starting. 

From the company’s organizational structure to marketing to financial projections. 

Having all this information from the get-go will make the first 12 months of operation much less stressful. 

A good business plan is also vital for securing funding.

No one but a loan shark will lend you money without a detailed business plan.

Loan sharks are not a recommended source of financing!

Finally, writing a business plan is an excellent way to determine if you are ready to own and operate a gym.

If it all seems like too much hard work, you probably aren’t ready to take on the responsibilities of business ownership. 

But, if all the writing and planning get you pumped, you could have the right stuff for gym ownership. 

So, what are you waiting for? Fire up your computer and get typing! 

References:

  • “10 Market Research Tools You Should Be Using.” Qualtrics , https://www.qualtrics.com/blog/10-market-research-tools-you-should-be-using/ .
  • “Write Your Business Plan.” U.S. Small Business Administration , https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan .
  • “Best Web Hosting Providers.” Business.org , https://www.business.org/services/website/best-web-hosting-providers/ .

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Gym Business Plan Templates

Looking for a Professional Template to Make a Gym Business Plan? Download Template.net's Free Editable and Printable Templates. Avail of Our Templates and Use Them to Create Various Documents Such as Marketing Reports, Sample Proposals, Cover Letters, Personal Planners, Simple Marketing Plans, Marketing Strategy Reports, Personal Training Checklists, and Executive Summary Presentations.

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Are you owning a small fitness studio or a start-up gym business? Do you want an increase in your capital through loans and investors? If so, then potential investors would like to review your business plan. Here at Template.net, making your business plan is not a problem. Come to avail of our templates that are 100% customizable, printable, and easily editable. You may take advantage of our Gym Business Plan Template to achieve your business goals. This can be customized and downloaded in file formats like Google Docs , MS Word , and Apple Pages . Don't just stare at your screen. Download this high-quality template today! 

How To Make A Gym Business Plan

A business plan is a written document that contains business objectives, methods on how to achieve those objectives, and the time frame these objectives need to be achieved. A strategic business plan also defines the nature of the business, information of an organization, financial projections, and the methods to achieve a specific target. Business plans are often used to get a bank loan or any kind of financing. If you are daunted by creating your own gym business plan, you may refer form this article to know how to make one. 

1. Executive Summary

Creating a well-made summary is important if you want to attract investors. Having an uninteresting few pages are not captivating. Prospective clients won't read on. Your summary must comprehensively layout a catchy business case. It is advisable if you create this section after you finish the rest of your legal documents . 

2. Have a Market Research

Market research serves as a key element of a successful business. If you're just new to the business industry, you should conduct research and understand fitness industry trends. Additionally, discuss your specific location in detail. List down details about your competition and the basic information of your target audience. 

3. Provide a Forecast on Marketing and Sales 

In this section, you have to outline the strategies of marketing and sales . You may want to address questions like " What type of membership you can offer?", "What are the forecast of your sales?", What are your strategies to get your audience?", and "How can you retain your audience?".

4. Define Products or Services

In your simple business plan , define the philosophy of your products, services, and the environment you're planning to create. Ask yourself whether you want your environment to look classy, scary, or even jolly. Also, you have to provide a breakdown of income and non-income services your gym will offer. Include products for sale like food and beverages. 

5. Describe Facilities and Equipment

If you already own a site or facility, define its main features and advantages such as size, visibility, availability, parking, zoning, the potential for build-out, lease expectations, demographics of the region and publicity to your target market analysis . In your small business plan, include a simple map showing the exact location. If you want to explore location options, you may include criteria to evaluate potential facilities. 

6. Include Staffing

In this section, you should breakdown your company profile, staff profile, the structure of the organization, and benefits plan. If you manage a club, provide a bio together with your company profile. Afterward, present your organizational chart with descriptions.

7. Provide an Ownership Structure

In your business plan, you may want to list down the legal structure. Moreover, if you want to bring in investors, this is where you'll detail how much cash you're looking, how much capital they're going to get in exchange, their predicted ROI, and prospective ways they can exit the investment. For example, by selling the company or buying them out from you or other investors. 

Upgrade to Business

How to Write Your Business Plan Cover Page + Template

Cover of a book with a lightbulb. Represents creating a cover page for your business plan.

6 min. read

Updated January 3, 2024

The cover page is likely the last thing you’ll consider when writing a business plan . 

While it’s not the most vital part of your business plan, a well-formatted cover page can be a nice touch when pitching to investors , banks , or business partners. 

In this article, we’ll cover what to include and how to format your cover page so you can assemble an impressive page in just a few minutes.

  • What is a business plan cover page?

The business plan cover page – or title page – is the introduction to your business plan document. It should be simple and straightforward—only providing logistical information about your business for stakeholders to reference.

Unlike your executive summary , a summarized version of your business plan, the cover page is strictly meant to provide contact information and set the tone for what they are about to read. The quality, formatting, and readability can all impact a stakeholder’s expectations for your plan and business.

Why do you need a cover page for a business plan?

To be clear, the cover page is not a required section of your business plan. 

It’s a largely decorative addition meant to grab the attention of a stakeholder. It should introduce you, your business, and the planning document and make it easy for the reader to find your contact information.

If you’re writing a business plan purely for internal purposes , you probably don’t need to spend time on a cover page.

But if you pitch to investors , apply for a loan , or approach a potential partner—a cover page can be a nice touch that makes you (and your business) look more professional.

What to include in your business plan cover page

It’s best to keep your cover page simple. The page should only include:

  • Company logo
  • Business name
  • Value proposition (optional)
  • Business plan title
  • Completion and/or update date
  • Address and contact information
  • Confidentiality statement

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How to create your business plan cover page

Creating a cover page shouldn’t take too long. Gather all the information listed above, and then fine-tune the formatting. Here’s how we recommend you organize the information:

1. Start with your logo

Including your logo should help your business be more memorable. Just be sure it’s memorable for the right reasons.

That means adding a reasonably sized, high-resolution image at the top of your cover page. Just don’t make it so large that it takes attention away from other information on the page.

2. Add your business name 

You want readers to connect your business name to your logo. So, add some space (2-3 lines) and drop your name front and center. Consider using a large and bold font option to ensure it’s easy to read and immediately noticeable.

3. Include your value proposition (optional)

While optional, including your value proposition can be useful if it effectively describes your business purpose. 

4. Craft a title

Now you need to describe the document’s purpose. Don’t overthink it – start by adding “Business Plan” to the center of the page. Keep the bold font, but apply a slightly smaller font size than with your business name. 

From there, you can apply a title that frames the type of business plan you’re creating: “ One-page ,” “ 5-year ,” “Merger,” “ Growth plan ,” etc. 

Expanding the title is optional and should only be done if you believe it will benefit the reader.

5. Add the completion date

Including the completion date shows how fresh and up-to-date your plan is. Ideally, you’re revisiting your plan regularly (especially the financial projections in your plan). So the date should be relatively recent.

This information alone can show how focused and dedicated you are to running a successful business. 

As far as formatting is concerned, keep it simple. Include the month, day, and year – either numerically (9/15/2023) or spelled out (September 15, 2023).

6. List your contact information

This is the true purpose of your cover page. The last thing you want is for an investor or lender to love your pitch only to have to scrounge around for your email or phone number.

Add a header that states “Contact Information” centered near the bottom of the page. Then, on separate lines, add your name (or other points of contact for your business), email address, phone number, business website, and physical address. 

Tip: If you’re sending your plan digitally, add links to your email address and website so they can reach you quickly.

7. Include a confidentiality statement

The confidentiality statement is meant to help legally protect your information and ensure that no one shares or copies portions of your business plan. 

You can include a simple “Confidential” watermark near the top of the page or write a more thorough statement to sit at the bottom.

Here’s an example:

“This document contains confidential and proprietary information created by [your business]. It is exclusively designed for informational purposes and should not be disclosed, shared, or copied without the consent of [your business].”

Don’t worry too much about emphasizing this information. It can sit as smaller text in the footer of your cover page. 

  • Tips to make your cover page memorable

Adding the information should be quick. Now, spend some time on these best practices to get your business plan title page ready to share.

Apply consistent formatting

Inconsistent formatting looks unprofessional and can make a document more difficult to read. So check that your character and line spacing, font choices, and text alignment are consistent to ensure they are identical. 

You should also print out the document (as a Word Document and PDF) to check if the format changes.

Use your brand color scheme

Adding your brand colors to text, borders, and other design elements can strengthen the presence of your brand identity in your business plan. It also better connects non-visual elements to your logo. 

Just don’t force adding color to your plan. If it takes away from the text or takes too much time to get right, it’s best to avoid it.

Check your cover page from top to bottom for spelling errors and mistakes (you should do this for your entire business plan). If possible, have someone else proofread it to ensure you didn’t miss anything.

Business plan cover page examples

To help you visualize your cover page design, here is an example from our free business plan template :

gym business plan cover page

We recommend you avoid creating an overly designed business plan. However, if you believe a more visual cover page will grab your reader’s attention—check out these other examples.

gym business plan cover page

Spend more time on the rest of your business plan

We’ve already emphasized that you shouldn’t spend too much time creating a business plan cover page. While it can be a nice addition, it’s often quickly skipped over and only referenced again if the reader needs your contact information. 

And it’s unnecessary altogether if you’re not planning to share your plan with anyone. If that’s the case, focus your time and effort on writing the rest of your business plan. 

Check out our full plan writing guide for step-by-step walkthroughs for every section. 

You can also download a free business plan template (that includes a cover page) to ensure you cover everything about your business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Kody Wirth

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Check out LivePlan

Table of Contents

  • Why do you need a cover page?
  • What to include
  • How to create a cover page
  • Cover page examples
  • Focus on the rest of your business plan

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gym business plan cover page

IMAGES

  1. Fitness Gym Business Plan Template Sample Pages

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  2. Business Plan Template For A Gym

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  3. GYM BUSINESS PLAN

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  4. Gym Business Plan With Layout pertaining to Business Plan Template For

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  5. Gym Business Plan Template

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  6. Gym Business Plan Guide

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VIDEO

  1. How To Design Your Workout Plan

  2. How To Design Your Own Workout Plan

  3. How to start GYM business

  4. How to start GYM business

  5. Ek 100 Rupiya Mile Ca😜🤣 #motivation #attitude #gym #status #viral #shorts

  6. MAKE GYM BUSINESS CONNECTIONS

COMMENTS

  1. Gym Business Plan: A Checklist With Templates & Examples

    For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month. Open Comment Form. In this article, you'll find a checklist of everything you need to create a business plan for your gym or fitness business.

  2. Gym Business Plan Template + Example

    Written by Dave Lavinsky Gym Business Plan & Example You've come to the right place to create a gym business plan. We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms. You can easily download the gym business plan (including a full, customizable financial model)

  3. How To Draft the Perfect Gym Business Plan

    A good gym business plan will include thorough plans for marketing, resource allocation, hiring new staff, and other initiatives to help you achieve your objectives. It can assist you in understanding the scope of the fitness industry and determining the resources required to get started. How do you go about writing one?

  4. How to create a gym business plan

    A gym business plan is a strategic document that outlines the goals, objectives and strategies for starting and running a successful gym. A gym business plan serves as a roadmap for entrepreneurs, providing guidance on how to navigate the challenges and complexities of the fitness industry.

  5. Gym Business Plan Guide

    1. Executive Summary Get straight to the point - why should they invest in your business? Include your mission, key financials, and unique selling points. Although it goes at the beginning of your plan, you should do this section last. 2. Industry & Local Market Analysis

  6. Gym Business Plan Template & Guide [Updated 2024]

    Written by Dave Lavinsky Gym Business Plan If you want to start a new gym business or expand your existing business, you need a detailed gym business plan. Since 1999, we have helped over 10,000 business owners create business plans to start and grow their gym, health club and fitness businesses.

  7. How to Create a Fitness Studio Business Plan

    Gym Business Plan Templates. BusinessPlanTemplate.com This site offers a free outline of all the core content you'll need to include in a fitness studio business plan. You can purchase a step-by-step business plan builder, including access to customer service and expert advise for $97.

  8. How to Write a Business Plan for a Gym

    Steps to Create a Gym Business Plan. Follow these steps to create a business plan for a gym, then check out our free gym business plan template examples below. Step 1: Conduct Preliminary Research. Before you start writing your business plan, conduct preliminary research on the fitness industry, market demand, and competition in your area.

  9. How to Write a Gym Business Plan [Free Template]

    Fitness Industry Outlook. The growing enthusiasm for fitness and the desire for a healthy lifestyle has led to the demand for gyms. As of now, 39% of Americans have gym memberships. The fitness industry has been booming in recent years, and it is expected to have 230 million members by 2030.; The Health and fitness market revenue is estimated to grow at a rate of 11.52% annually, reaching a ...

  10. Gym Business Plan Template

    This Gym Business Plan Template shows a cover page, company overview page, services offered, competitive analysis, advertising and marketing plans, implementation plan, evaluation plan, and financial strategy. This PDF template is using the Input Table tool to display the data of the competitors and the breakdown of the financial budget.

  11. Gym Business Plan Template (FREE)

    A gym business plan is a comprehensive document that outlines the strategy, goals, and details of your gym business. It's a crucial tool for planning, securing funding, and guiding your business to success. This plan should cover every aspect of your gym, including the target market, services offered, marketing strategy, and financial projections.

  12. Gym Business Plan: Ultimate guide for fitness centers & PT's

    There are 6 different steps. The steps cover of gym business, the introduction of the fitness center, marketing of your sports business, Organization of your Personal trainers, financial planning of the fitness center, and a summary of the whole gym business. Whether you write a personal trainer business plan or just a fitness business plan ...

  13. How To Start a Gym Business In 7 Steps (+ Start-up Templates)

    #1 - Define Your Gym Business Idea The very first step is to define the business idea for your gym, fitness studio, or health club. What's the concept? Who is it aimed at? For some people, this will come easily. They may have had a great fitness-themed business idea for a long time but only just decided to give it a go.

  14. Creating a Gym Business Plan

    Step 2: Company Overview. Step 3: Management & Operations. Step 4: Market Research and Marketing. Step 5: Services and Amenities. Step 6: Financial Forecast & Strategy. Step 7: Payment Options. Step 8: Funding. A Personal Checklist: If you've found your way here, there's a good chance you're either looking to open a gym or revamp your ...

  15. Fitness Business Plan Template (+ Free Examples)

    [Business/Brand Name] Executive Summary Business Concept Briefly describe the fitness business idea, its core offerings, and unique value proposition. Objectives Outline the short-term and long-term goals of the business. Mission Statement A clear statement defining the business's purpose and approach to reaching its goals. Vision Statement

  16. Gym Business Plan

    1. Gym Business Plan Template 2. Annual Gym Business Plan 10+ Gym Business Plan Examples 1. Gym Business Plan Template Details File Format MS Word Pages Google Docs Size: A4, US Download 2. Annual Gym Business Plan ymcatg.org Details File Format PDF Size: 570 KB Download 3. Fitness Business Plan Template boostfitnessmarketing.com

  17. How to Create the Ultimate Business Plan for Your Gym

    Project your expenditure and income for the next five years. Include your start-up costs, building rent, salaries, licenses, taxes, advertising and marketing, consumables, and any other expenses you can anticipate. This section is a great place to use charts and graphs. Balance this with all potential income streams.

  18. Gym Business Plan: Building a Roadmap for Fitness Center Success

    Danielle Collard 23 Oct 2023 Facebook Twitter LinkedIn In this comprehensive guide, we'll show you how to craft a winning gym business plan that sets you on the path to success. If you're passionate about fitness and looking to transform that passion into a thriving business, starting a gym business might be the perfect venture for you.

  19. Gym Business Plan Examples

    If you need a bit of inspiration check out or gym sample plans for fitness centers, corporate fitness, gyms, health clubs, as well as martial arts studios, gymnastics schools, and a number of other athletics businesses. If you're looking to develop a more modern business plan, we recommend you try LivePlan. It contains the same templates and ...

  20. FREE Gym Business Plan Template

    Looking for a Professional Template to Make a Gym Business Plan? Download Template.net's Free Editable and Printable Templates.

  21. How to Write a Business Plan Cover Page + Template

    What is a business plan cover page? The business plan cover page - or title page - is the introduction to your business plan document. It should be simple and straightforward—only providing logistical information about your business for stakeholders to reference.

  22. Gym Business Plan PowerPoint Template

    The Gym Business Plan PowerPoint template is ideal to obtain investment or seed funding for your business idea. Showcase your strategy and growth plan in eye-catching slides. You'll be able to cover your market analysis, customer segmentation, marketing and financial plan, and future goals. Are you ready to take your gym business to the next ...

  23. PDF Free Version of Growthinks Gym Business Plan Template

    NOTE: this is the Free version of Growthink's Ultimate Gym Business Plan Template. Much of the information from the paid version, including the integrated financial graphs and charts have been removed from this version. The real version of Growthink's Ultimate Gym Business Plan Template is much more than a fill-in-the-blanks template.