24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

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I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

how to write an award winning business plan

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

Image Source

Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

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Blog Business

15+ Business Plan Examples to Win Your Next Round of Funding

By Jennifer Gaskin , Jun 09, 2021

15+ Business Plan Examples to Win Your Next Round of Funding Blog Header

“If you fail to plan, you are planning to fail,” according to words of wisdom dubiously attributed to Benjamin Franklin. While there’s no solid evidence that Franklin actually coined this phrase, the sentiment rings true for any business.

Not having a solid plan makes it unlikely you’ll achieve the goals you seek, whether the goals are getting your to-do list done or launching a successful organization.

In the early stages of a company, that means developing things like pitch decks, business plans, one-sheeters and more. With Venngage’s Business Plan Builder , you can easily organize your business plan into a visually appealing format that can help you win over investors, lenders or partners.

Learn more about  how to create a business plan  so you can hit the ground running after reading through this list for inspirational examples of business plans.


Click to jump ahead:

Simple business plan example, startup business plan example, small business plan example, nonprofit business plan example, strategic business plan example, market analysis business plan example, sales business plan example, organization and management business plan example, marketing and sales strategy business plan example, apple business plan example, airbnb business plan example, sequoia capital business plan example.

While your business plan should be supported by thorough and exhaustive research into your market and competitors, the resulting document does not have to be overwhelming for the reader. In fact, if you can boil your business plan down to a few key pages, all the better.

business plan example


The simple, bold visual aesthetic of this  business plan template  pairs well with the straightforward approach to the content and various elements of the business plan itself.

Use Venngage’s My Brand Kit  to automatically add your brand colors and fonts to your business plan with just a few clicks.

Return to Table of Contents

An essential startup business plan should include a clear and compelling value proposition, market analysis, competitive analysis, target audience identification, financial projections, and a well-defined marketing and operational strategy.

For a typical startup, the need to appear disruptive in the industry is important. After all, if you’re not offering anything truly new, why would an investor turn their attention toward your organization. That means establishing a problem and the ways in which you solve it right away.

business plan example


Whether it’s a full-scale business plan or, in this case, a pitch deck, the ideal way for a startup to make a splash with its plans is to be bold. This successful business plan example is memorable and aspirational.

In the Venngage editor, you can upload images of your business. Add these images to your plans and reports to make them uniquely your own.

All businesses start out small at first, but that doesn’t mean their communications have to be small. One of the best ways to get investors, lenders and talent on board is to show that you’ve done your due diligence.

business plan example

In this small business plan example, the content is spread over many pages, which is useful in making lengthy, in-depth research feel less like a chore than packing everyone on as few pages as possible.

Organizations that set out to solve problems rather than earning profits also benefit from creating compelling business plans that stir an emotional response in potential donors, benefactors, potential staff members or even media.

business plan example


Simplicity is the goal for nonprofits when it comes to business plans, particularly in their early days. Explain the crisis at hand and exactly how your organization will make a difference, which will help donors visualize how their money will be used to help.

Business plans are also helpful for companies that have been around for a while. Whether they’re considering new products to launch or looking for new opportunities, companies can approach business plans from the strategy side of the equation as well.

business plan example

Strategic business plans or strategy infographics should be highly focused on a single area or problem to be solved rather than taking a holistic approach to the entire business. Expanding scope too much can make a strategy seem too difficult to implement.

Easily share your business plan with Venngage’s multiple download options, including PNG, PNG HD, and as an interactive PDF.

One-page business plan example

For organizations with a simple business model, often a one-page business plan is all that’s needed. This is possible in any industry, but the most common are traditional ones like retail, where few complex concepts need to be explained.

business plan example

This one-page strategic business plan example could be easily replicated for an organization that offers goods or services across multiple channels or one with three core business areas. It’s a good business plan example for companies whose plans can be easily boiled down to a few bullet points per area.

Especially when entering a saturated market, understanding the landscape and players is crucial to understanding how your organization can fit it—and stand out. That’s why centering your business plan around a market analysis is often a good idea.

business plan example

In this example, the majority of the content and about half the pages are focused on the market analysis, including competitors, trends, pricing, demographics and more. This successful business plan example ensures the artwork and style used perfectly matches the company’s aesthetic, which further reinforces its position in the market.

You can find more memorable business plan templates to customize in the Venngage editor. Browse Venngage’s  business plan templates  to find plans that work for you and start editing.

Company description business plan example

Depending on the market, focusing on your company story and what makes you different can drive your narrative home with potential investors. By focusing your business plan on a company description, you center yourself and your organization in the minds of your audience.

business plan example

This abbreviated plan is a good business plan example. It uses most of the content to tell the organization’s story. In addition to background about the company, potential investors or clients can see how this design firm’s process is different from their rivals.

With Venngage Business , you can collaborate with team members in real-time to create a business plan that will be effective when presenting to investors.

Five-year business plan example

For most startups or young companies, showing potential investors or partners exactly how and when the company will become profitable is a key aspect of presenting a business plan. Whether it’s woven into a larger presentation or stands alone, you should be sure to include your five-year business plan so investors know you’re looking far beyond the present.

business plan example


With Venngage’s Business Plan Builder , you can customize a schedule like this to quickly illustrate for investors or partners what your revenue targets are for the first three to five years your company is in operation.

The lifeblood of any company is the sales team. These are the energetic folks who bring in new business, develop leads and turn prospects into customers. Focusing your energy on creating a sales business plan would prove to investors that you understand what will make your company money.

business plan example

In this example sales business plan, several facets of ideal buyers are detailed. These include a perfect customer profile that helps to convey to your audience that customer relationships will be at the heart of your operation.

You can include business infographics in your plan to visualize your goals. And with Venngage’s gallery of images and icons, you can customize the template to better reflect your business ethos.

Company mergers and shakeups are also major reasons for organizations to require strong business planning. Creating new departments, deciding which staff to retain and charting a course forward can be even more complex than starting a business from scratch.

business plan example

This organization and management business plan focuses on how the company can optimize operations through a few key organizational projects.

Executive summary for business plan example

Executive summaries give your business plan a strong human touch, and they set the tone for what’s to follow. That could mean having your executive leadership team write a personal note or singling out some huge achievements of which you’re particularly proud in a business plan infographic .

business plan example

In this executive summary for a business plan, a brief note is accompanied by a few notable achievements that signal the organization and leadership team’s authority in the industry.

Marketing and sales are two sides of the same coin, and clever companies know how they play off each other. That’s why centering your business plan around your marketing and sales strategy can pay dividends when it comes time to find investors and potential partners.

business plan example

This marketing and sales business plan example is the picture of a sleek, modern aesthetic, which is appropriate across many industries and will speak volumes to numbers-obsesses sales and marketing leaders.

Do business plans really help? Well, here’s some math for you; in 1981, Apple had just gone public and was in the midst of marketing an absolute flop , the Apple III computer.  The company’s market cap, or total estimated market value,  could hit $3 trillion this year.

Did this Apple business plan make the difference? No, it’s not possible to attribute the success of Apple entirely to this business plan from July 1981, but this ancient artifact goes to show that even the most groundbreaking companies need to take an honest stock of their situation.

business plan example

Apple’s 1981 business plan example pdf covers everything from the market landscape for computing to the products that founder Steve Jobs expects to roll out over the next few years, and the advanced analysis contained in the document shows how strategic Jobs and other Apple executives were in those early days.

Inviting strangers to stay in your house for the weekend seemed like a crazy concept before Airbnb became one of the world’s biggest companies. Like all disruptive startups, Airbnb had to create a robust, active system from nothing.

business plan example

As this Airbnb business plan pitch deck example shows, for companies that are introducing entirely new concepts, it’s helpful not to get too into the weeds. Explain the problem simply and boil down the essence of your solution into a few words; in this case, “A web platform where users can rent out their space” perfectly sums up this popular company.

Sequoia Capital is one of the most successful venture capital firms in the world, backing startups that now have a combined stock market value of more than $1 trillion, according to a Forbes analysis .

For young companies and startups that want to play in the big leagues, tailoring your pitch to something that would appeal to a company like Sequoia Capital is a good idea. That’s why the company has a standard business plan format it recommends .

business plan example

Using Sequoia Capital’s business plan example means being simple and clear with your content, like the above deck. Note how no slide contains much copy, and even when all slides appear on the screen at once, the text is legible.

In summary: Use Venngage to design business plans that will impress investors

Not every business plan, pitch deck or one-sheeter will net you billions in investment dollars, but every entrepreneur should be adept at crafting impressive, authoritative and informative business plans.

Whether you use one of the inspirational templates shared here or you want to go old school and mimic Apple’s 1981 business plan, using Venngage’s Business Plan Builder helps you bring your company’s vision to life.


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How to Write a Winning Business Plan

  • Stanley R. Rich
  • David E. Gumpert

The business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won’t even grant an interview. And the plan must be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat […]

The Idea in Brief

You’ve got a great idea for a new product or service—how can you persuade investors to support it? Flashy PowerPoint slides aren’t enough; you need a winning business plan. A compelling plan accurately reflects the viewpoints of your three key constituencies: the market , potential investors , and the producer (the entrepreneur or inventor of the new offering).

But too many plans are written solely from the perspective of the producer. The problem is that, unless you’ve got your own capital to finance your venture, the only way you’ll get the funding you need is to satisfy the market’s and investors’ needs.

Here’s how to grab their attention.

The Idea in Practice

Emphasize Market Needs

To make a convincing case that a substantial market exists, establish market interest and document your claims.

Establish market interest. Provide evidence that customers are intrigued by your claims about the benefits of the new product or service:

  • Let some customers use a product prototype; then get written evaluations.
  • Offer the product to a few potential customers at a deep discount if they pay part of the production cost. This lets you determine whether potential buyers even exist.
  • Use “reference installations”—statements from initial users, sales reps, distributors, and would-be customers who have seen the product demonstrated.

Document your claims. You’ve established market interest. Now use data to support your assertions about potential growth rates of sales and profits.

  • Specify the number of potential customers, the size of their businesses, and the size that is most appropriate to your offering. Remember: Bigger isn’t necessarily better; e.g., saving $10,000 per year in chemical use may mean a lot to a modest company but not to a Du Pont.
  • Show the nature of the industry; e.g., franchised weight-loss clinics might grow fast, but they can decline rapidly when competition stiffens. State how you will continually innovate to survive.
  • Project realistic growth rates at which customers will accept—and buy—your offering. From there, assemble a credible sales plan and project plant and staffing needs.

Address Investor Needs

Cashing out. Show when and how investors may liquidate their holdings. Venture capital firms usually want to cash out in three to seven years; professional investors look for a large capital appreciation.

Making sound projections. Give realistic, five-year forecasts of profitability. Don’t skimp on the numbers, get overly optimistic about them, or blanket your plan with a smog of figures covering every possible variation.

The price. To figure out how much to invest in your offering, investors calculate your company’s value on the basis of results expected five years after they invest. They’ll want a 35 to 40% return for mature companies—up to 60% for less mature ventures. To make a convincing case for a rich return, get a product in the hands of representative customers—and demonstrate substantial market interest.

A comprehensive, carefully thought-out business plan is essential to the success of entrepreneurs and corporate managers. Whether you are starting up a new business, seeking additional capital for existing product lines, or proposing a new activity in a corporate division, you will never face a more challenging writing assignment than the preparation of a business plan.

how to write an award winning business plan

  • SR Mr. Rich has helped found seven technologically based businesses, the most recent being Advanced Energy Dynamics Inc. of Natick, Massachusetts. He is also a cofounder and has been chairman of the MIT Enterprise forum, which assists emerging growth companies.
  • DG Mr. Gumpert is an associate editor of HBR, where he specializes in small business and marketing. He has written several HBR articles, the most recent of which was “The Heart of Entrepreneurship,” coauthored by Howard. H. Stevenson (March–April 1985). This article is adapted from Business Plans That Win $$$ : Lessons from the MIT Enterprise Forum, by Messrs. Rich and Gumpert (Harper & Row, 1985). The authors are also founders of Venture Resource Associates of Grantham, New Hampshire, which provides planning and strategic services to growing enterprises.

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How to Write a Business Plan, Step by Step

Rosalie Murphy

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.


A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

how to write an award winning business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

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Harvard Business Review

How to Write a Winning Business Plan

By: Stanley R. Rich, David E. Gumpert

A well-conceived business plan is essential to the success of an enterprise. Whether you are starting up a venture, seeking additional capital for an existing product line, or proposing a new…

  • Length: 7 page(s)
  • Publication Date: May 1, 1985
  • Discipline: Organizational Behavior
  • Product #: 85314-PDF-ENG

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A well-conceived business plan is essential to the success of an enterprise. Whether you are starting up a venture, seeking additional capital for an existing product line, or proposing a new activity for a corporate division, you will have to write a plan detailing your project's resource requirements, marketing decisions, financial projections, production demands, and personnel needs. The plan must reflect the viewpoint of three constituencies: the customer, the investor, and the producer. Too many business plans focus excessively on the producer.

Learning Objectives

To ensure that one's business plan includes proof that a large market exists for the proposed offering and that it addresses investors' concerns, such as when they can cash out.

May 1, 1985


Organizational Behavior

Harvard Business Review


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how to write an award winning business plan


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How to Write a Winning Business Plan

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Even though you may be an expert when it comes to your product or service, you may need to find out where or how to attract potential investors to your business in order to succeed.

There is no doubt that each successful business has benefited from the technical, financial, and mentoring support of other professionals. It is crucial that you are able to write a winning business plan if you wish to draw in the right team for your business.

A business plan is a document which should describe the characteristics of your company and its prospects for the future. Whether you use free AI Writing Software or go on your own, certain aspects of a business plan must be present for success.

Let's take a closer look at how to write a winning business plan.

Business plan mind map.

Executive Summary

Here is where you begin to create your business plan. This is the elevator pitch that you will use to introduce yourself. A mission statement as well as a description of your products or services should be included in your business plan, as well as an overview of your plans for financial growth in the future. You might find it easier to write the executive summary at the end of the document, even though it will be read first by your investors. The information that you have presented in the other sections of the plan can be highlighted when you do this.

Company Description

The description of your company should explain the nature of your business - whether it is a sole proprietorship, partnership, or corporation - and the level of ownership each owner has. It is important to describe the history and nature of your company in your company description, as well as its current business practices. It is through a detailed description of your company that potential investors will be able to gain a deeper understanding of what your company is about and its goals.

Your company description should go beyond a list of your products or services. You should show potential investors more about how your company is built. In this section, it is appropriate to include a list of staff, suppliers, vendors, and contributors. You may also describe in detail the members of your business team, their expertise, and their responsibilities.

Objective Statement

In a business plan, the objective statement describes the company's goals and objectives for the future. It is in this section that both short- and long-term goals are set out. If you're seeking a loan or external investment, explain why you need funds, how they will help you grow your business, and how you'll reach your growth targets. You must make sure that you clearly outline the investment opportunity and how you intend to utilize the resources to grow your company in this section.

Products and Services

In this section of your business plan, you will describe in more detail what your product or service is and what it does. You can use this space to describe what you are offering as a company in more detail. One of the most important considerations is that you need to thoroughly describe your product, how it works, and how much you anticipate charging.

It is important that you provide investors with a complete picture of your company, beyond the products and services you are providing. The best way to describe your supply chain, customer base, marketing strategy , and distribution channels is to provide them with a detailed description. Here is the section where you can discuss the future of your products if there are any pending trademarks or patents.

Marketing and Sales Strategies

There will be a lot of interest from prospective investors in terms of how you plan to reach out to your potential customers with your product in order to get them interested in the product. It is essential that you conduct market research before you outline this section of your business plan. In your plan, you should identify your potential customer base, and include the results of your research.

Describe your marketing and sales strategy in detail to investors in order to attract their attention. Tell them what you plan on doing in order to keep in touch with your customers, bring in repeat business, and build a trusted brand for the future in order to build a successful business.

Financial Analysis

In the early stages of your business, you may not know how your business is doing financially. Those businesses that are already in operation and are looking to expand their operations should include all pertinent financial information about their company in their application. You should include the following information in this section:

  • A balance sheet
  • Profit and loss statements
  • Cash flow details
  • A list of your debts and assets

Company Projections

The inclusion of this element in your business plan is essential if you are planning on seeking funding or investors for your company, or even if you are planning to raise funds yourself. Investors are looking for information in your business plan about how you plan on making money or repaying your loan. Assuming that you've obtained a new loan, you'll provide:

  • Sales for your business on a monthly or quarterly basis
  • Estimates of profits over the next three years

It is very important that you make accurate projections , so you will need to analyze your past and present financial statements before you can do so. While it may be okay to have lofty financial goals, your projections should be realistic as well.

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There is no doubt that if you have not yet created a business plan, you may find the task daunting. The key is to have confidence in your company and your expectations of success. Search online for established business plan templates that will help you to format your information into a readable proposal. Follow these steps to ensure that you include all the relevant company information that will assist you in drawing in investments.

Continue to: Developing a Business Idea Establishing a Business: Legal and Financial Aspects

See also: Business Writing 10 Things to Consider When Starting a Business How to Make Your Business More Sustainable

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How To Write A Winning Business Plan: 10 Tips

How To Write A Winning Business Plan: 10 Best Tips | Enterprise Wired

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A business plan serves as the sturdy backbone of any successful entrepreneurial endeavor. Whether you are on the thrilling journey of launching a brand-new venture or seeking the growth of an existing one, the significance of a meticulously structured business plan cannot be overstated. It’s akin to an architect’s blueprint, providing a comprehensive roadmap that guides your actions, decisions, and aspirations.

In this article, we will share 10 business plans, unraveling the intricate threads that make up this vital document. We will start with the very essence of crafting a business structure that not only charts your course but propels you toward success.

Your plan is your compass, ensuring that every step you take aligns with your goals and objectives. It’s your pitch to potential investors, partners, and stakeholders, conveying your vision with precision and passion. A well-structured plan goes beyond being a mere document; it is your strategic ally, your reference point, and your assurance of preparedness in the ever-evolving business landscape.

As we progress through this article, we will provide you with invaluable insights, strategies, and 10 indispensable tips to empower you in the creation of a business structure that stands out among the competition. With a well-crafted plan in hand, you’ll not only gain clarity on your business’s direction but also foster the confidence needed to navigate the intricacies of entrepreneurship.

So, whether you’re a seasoned business expert trying to fine-tune your strategy or a first-time entrepreneur, buckle up as we start on this illuminating journey into the world of business strategies, where success begins with rigorous planning and execution.

Here are some tips for writing a winning business plan;

1: start with a clear vision.

The foundation of a winning business is a clear and compelling vision. Before you start writing, take the time to define your business’s purpose, mission, and long-term goals. What problem will your business solve? What value will it bring to customers? Having a strong vision will guide every aspect of your business.

2: Know Your Audience

How To Write A Winning Business Plan: 10 Best Tips | Enterprise Wired

Understanding your audience is crucial when writing a business strategy. Are you seeking investors, lenders, or partners? Tailor your plan to their specific needs and interests. Investors, for example, will want to see the potential for a return on their investment, while lenders will focus on your ability to repay loans. Customize your plans accordingly.

3: Conduct Thorough Market Research

A winning business plan is grounded in solid market research. This involves gathering data on your industry, target market, and competitors. What are the current trends? Who are your competitors, and what are their strengths and weaknesses? Your research should provide a comprehensive view of the market landscape.

4: Define Your Unique Value Proposition

What sets your business apart from the competition? Your unique value proposition (UVP) should be a central focus of your mission. Clearly explain what makes your product or service unique and why customers should choose you over others. Your UVP should resonate throughout your entire plan.

5: Outline Your Business Structure

Your business strategy should provide a detailed description of your company’s structure. Include information about your team, their roles, and their qualifications. Also, clarify your legal structure, whether it’s a sole proprietorship, partnership, LLC, or corporation. Investors and partners want to know who’s driving the ship.

6: Develop a Solid Marketing Strategy

A successful business plan should outline your marketing strategy. How will you attract and retain customers ? Consider your marketing channels, pricing strategy, and promotional tactics. Be sure to discuss your customer acquisition and retention plans, as these are critical for long-term success.

How To Write A Winning Business Plan: 10 Best Tips | Enterprise Wired

Also read: Strategies for Balancing Marketing Priorities during a Slow Economy

7: Create Realistic Financial Projections

Financial projections are a key component of any business. Provide detailed financial forecasts for at least the next three to five years. Include income statements, balance sheets, cash flow statements, and break-even analysis. It’s crucial to be realistic and conservative in your projections to build credibility.

8: Address Potential Risks and Mitigations

No plan is complete without addressing potential risks. Identify potential challenges your business may face and detail how you plan to mitigate them. This shows investors and lenders that you’ve thought through the potential hurdles and have a plan to overcome them.

9: Be Concise and organized.

A winning business plan is clear, concise, and well-organized. Avoid unnecessary jargon and overly technical language. Use headings and subheadings to structure your plan, making it easy for readers to navigate. Remember, busy investors and lenders appreciate brevity and clarity.

10: Seek Feedback and Revise

How To Write A Winning Business Plan: 10 Best Tips | Enterprise Wired

Once you’ve drafted your business plans, seek feedback from trusted advisors, mentors, or industry experts. They can offer valuable insights and help you identify blind spots. Use their feedback to revise and improve your plan. A well-reviewed and polished business plan is more likely to succeed.


In conclusion, the importance of a well-structured business plan cannot be overstated; it is undeniably the GPS guiding you through the labyrinthine terrain of entrepreneurial success. Beyond a mere document, your business strategy emerges as a strategic cornerstone, capable of steering you through the tumultuous waters of business ownership, helping you navigate the inevitable challenges, and seizing the countless opportunities that come your way.

The 10 invaluable tips we’ve explored here form the bedrock upon which your business plan should be built. This blueprint is not just a static representation of your vision; it’s a dynamic tool designed to evolve with your business. It encapsulates your entrepreneurial aspirations, market acumen, unique value proposition, and financial foresight. It is a reflection of your dedication, strategy, and unwavering commitment to your dream.

Moreover, your plan is the compass by which potential investors, lenders, and partners will gauge your seriousness and preparedness. It’s the key to unlocking the doors of financial support and collaboration, showcasing not only your business acumen but also your ability to adapt and thrive in an ever-changing landscape.

However, the journey doesn’t end with the completion of your business strategy. It’s a living document, ready to pivot as your business evolves. Regularly revisiting and updating your plan ensures that you remain on the right track, responding to market shifts and seizing emerging opportunities.

In essence, with meticulously prepared and continuously nurtured plans, you’re not just setting sail; you’re charting a course toward the realization of your entrepreneurial dreams. Your vision, strategy, and unwavering determination will undoubtedly propel you towards the zenith of success. So, armed with a winning business plan, embark on your entrepreneurial journey with confidence, knowing that every step is guided by your well-crafted roadmap.

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Write a Winning Business Plan With These 8 Key Elements Before you launch your company, create a document that will serve as its foundation.

By David Ciccarelli • Jun 23, 2014

Opinions expressed by Entrepreneur contributors are their own.

For everything in life, you need a plan, right?

The same can be said for business. Every business, whether a startup or a full-fledged, profitable organization, needs a business plan. To know where you are going, you have to know where you came from and what came before you.

Here are the key elements of a winning business plan .

how to write an award winning business plan

Executive summary

An executive summary is a one- or two-page summary of your entire business plan. It's often easiest to write your executive summary after you've finalized all the details within the plan itself.

Related: Don't Go Too Lean. On America's Main Street, Business Plans Still Work.

how to write an award winning business plan

Business description

In your business description, you'll need to include and define various aspects of your service offerings, the history of your field and any current happenings and your personal goals and objectives, elements that add to your success and the ownership of your company. This section is the backbone of your business plan and will set the stage for the information included in the rest of the plan.

how to write an award winning business plan

Products and services

Everyone has a product or service that they are offering to a prospective client. You should be able to describe what it is that you are selling as well as identify what makes your product or service unique.

how to write an award winning business plan

Sales and marketing

This section is very important. It gives you a window into your industry, the state of the market, general costs, how business is acquired and also affords you an opportunity to distinguish yourself from competitors.

While you are making the most of this section, also realize that just as people who walk by physical stores on the street can see what's going on at a place of business, visitors to your website also have the ability to browse your merchandise and become familiar with your personal branding.

Make your website your online storefront both in thought and deed. Consider the following:

  • You can provide samples or demonstrations of your product.
  • Graphics and or photographs are your visual marketing materials.
  • The URL (website address) is your "location."
  • Equipment that you use and product delivery methods are manufacturing and shipping tools.
  • Website navigation is like the layout of a physical store.
  • If you have a site map, it helps to direct people to what they are looking for like a map in a department store.
  • Showcasing testimonials, affiliations and experience in easily accessible areas of your website builds credibility and instills trust with a customer.

Presenting your contact information enables people to do business with you. Detailing information about yourself, even though you aren't actually in the presence of a prospective customer, gives a good first impression of your personality, qualifications and services.

Related: Your Mission Statement May Be Utterly Useless or a Gold Mine

Rather than just thinking of your website as a dormant place to tack your name on, kick it up a notch and view your website as an online storefront -- the place where business gets done.

how to write an award winning business plan

This purpose of this section is to help you outline the more administrative side of your business, including how you operate, where your office is located, your staff or assistant if applicable, equipment, overhead and other expenses, legal relationships, your network of suppliers and credit policies.

how to write an award winning business plan

Management team

If you have a few advisers or people who help you to manage your business, this is where you acknowledge their involvement and the capacity by which they contribute to your overall success. Also, if there is a hierarchy of positions within your company, you would detail that hierarchy and the relevancy of each relationship.

how to write an award winning business plan


This is where you can dream a bit. Not everything in this section is based upon pure fact like the information you would have provided in the other sections. Project into the future and think big. Development is a necessary part of business to remain competitive, so be sure to spend a significant amount of time when writing this part of your plan.

how to write an award winning business plan

Financial summary

Now, back to reality! You'll need to provide a record of your financial dealings, investments, if any, and how you came to the position you are in today. With some flexibility, you can project how your company will be operating and assess your financial status, including how things balance out at the end of each month, the overall financial health of your business and your cash flow.

Related: How Do I Build a Business Plan? (Infographic)

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Start-Up Resources: Write a Winning Business Plan

Click on each heading to learn more about writing a business plan.

Business Plan Basics

Buerk Center Advisory Board members’ presentations on writing a business plan.

Marc Barros , Entrepreneur, co-founder and former CEO of Contour “Start your company! . . . Did you start your company yet? . . . Seriously, you’re already behind!” Marc emphasizes the business plan as a tool to organize thoughts for a business you’ve already started. View slides

T.A. McCann , Gist T.A. is the founder and CEO of Gist, which was acquired by RIM in 2011. His past experience includes Vulcan Capital and Polaris Venture Partners, where he was an entrepreneur-in-residence. View slides

Writing Resources

Resources for writing a stellar business plan.

How to Write a Great Business Plan Harvard Business Review Thorough article that covers the essential elements that belong in a business plan. A must read for anyone about to write a business plan.

How to Structure a Business Plan Inc. Magazine Magazine Extensive resource that covers everything from idea feasibility to presentation.

How to Write a Great Business Plan Inc. Magazine Advice for small businesses on what it takes to create a solid business plan, including forming an outline, integrating financial specifics, and spelling out your marketing strategy.

Business Plan Basics MIT Excellent slide deck from the MIT Course, The Nuts and Bolts of Business Plans . Covers why you write a plan, what you should cover in it, and who should write it. Content starts on slide 13.

Writing a Business Plan Sequoia Capital Includes elements of sustainable companies and a straightforward business plan outline.

Presentations on marketing your start-up. Who are your customers? What drives them to make a purchase? How do you segment the market? How do you market your business on a shoestring budget?

Marketing in a Competitive Environment Sharelle Klaus , CEO of DRY Soda Sharelle brings more than a decade of entrepreneurial, financial and technology experience to DRY Soda. Her presentation provides the tools you need to overcome marketing challenges commonly faced by start-ups. View slides

How to Market Consumer Products Presentation Jason Stoffer , Maveron Jason is a principal at Maveron, a local VC firm that is focused solely on consumer businesses. His presentation covers the key elements of a consumer products pitch, as well as the questions you should be able to answer about your product and the market it exists in. View slides

Presentations on the fundamentals of financial projections–What are they? How do you create them? How do you avoid the common pitfalls that drive investors crazy?

SEC Filings and Forms All publicly traded companies must disclose financial information to the SEC. Research companies that have similar cost structure, distribution channels, customers, etc. to help you estimate costs for your start-up.

Financials and Funding for Start-Ups Presentations Alan Dishlip, CFO of Billing Revolution Alan joined Billing Revolution as CFO in 2009, after holding that position at WildTangent Games for five years. He has both operational and venture capital experience and has been involved in helping build and grow early-stage companies for more than 30 years. View slides

Be boundless

© 2024 Foster School of Business, University of Washington | Seattle, WA


Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Write a Business Plan for Trophy And Award in 9 Steps: Checklist

By henry sheykin, resources on trophy and award.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

If you're considering starting a trophy and award business, you're entering into a thriving industry. According to recent statistics, the trophy and award market in the US is projected to reach a value of $4.1 billion by 2026, growing at a CAGR of 6.2%. With such promising growth prospects, it's important to lay a solid foundation for your business by writing a comprehensive business plan. In this blog post, we'll guide you through the essential steps to create a successful business plan for your trophy and award venture.

First and foremost, it's crucial to identify your target market and customers. Are you targeting sports teams, schools, corporations, or individuals? Understanding your audience will help you tailor your products and marketing efforts accordingly.

Conducting thorough market research and analysis is the next step. This will help you gauge the demand for trophy and award services in your local area, identify competitors, and uncover any market gaps or opportunities to differentiate yourself.

Defining your unique selling proposition is essential for standing out in a crowded market. Determine what sets your business apart, whether it's offering a wide range of customizable options, exceptional craftsmanship, or outstanding customer service.

Your business goals and objectives should be clearly outlined in your plan. This will provide you with a roadmap for success and enable you to track your progress and make necessary adjustments along the way.

Researching and analyzing your competitors is vital to understanding the competitive landscape. Identify their strengths and weaknesses, and use this information to refine your own business strategy and offerings.

Determining the pricing and cost structure of your products is a crucial step. Consider factors such as material costs, labor, overhead expenses, and desired profit margins to ensure your pricing is competitive yet profitable.

Assessing the startup costs and financial requirements is necessary to secure funding for your business. Calculate the costs of equipment, supplies, marketing campaigns, and any other necessary expenses. This will help you develop a realistic budget and seek funding if needed.

Developing a strong marketing and sales strategy is essential for attracting customers and growing your business. Consider online and offline marketing tactics, networking opportunities, and partnerships to reach your target audience effectively.

Finally, prepare a SWOT analysis of your business idea. Evaluate your strengths, weaknesses, opportunities, and threats to gain a comprehensive understanding of your business's position in the market.

By following these nine steps and crafting a well-thought-out business plan, you'll be setting your trophy and award business on the path to success in this lucrative industry.

Identify The Target Market And Customers

The first step in writing a business plan for a trophy and award business is to identify the target market and customers. Understanding who your customers are and what they need is essential for developing a successful business strategy.

Start by considering the different types of customers that may be interested in purchasing trophies, plaques, medals, or awards. This could include individuals, organizations, schools, sports teams, or businesses. Determine the specific demographics and characteristics of your target market, such as age, gender, location, and interests.

Next, research and gather data on the demand for personalized or unique trophies and awards in your local area. Look for trends, events, or occasions that frequently require such products. This will help you identify potential customers and tailor your offerings to meet their needs.

  • Consider partnering with local sports teams or schools to provide trophies and awards for their events and competitions.
  • Reach out to local businesses or organizations that may require recognition or corporate gifts for their employees or clients.
  • Research online marketplaces or forums where individuals or event organizers may search for unique and customized trophies.
  • Use surveys or questionnaires to gather feedback from potential customers and understand their preferences and expectations.
  • Stay updated with the latest trends and industry news to identify emerging customer needs and interests.
  • Consider offering specialized trophies or awards targeted towards specific niches or industries to attract a more focused customer base.

Conduct Market Research And Analysis

Conducting market research and analysis is a critical step in developing a solid business plan for a trophy and award business. This process enables you to gather valuable information about your target market, identify customer preferences, and understand industry trends. By conducting thorough research, you can make informed decisions and develop strategies that will help your business thrive in a competitive market.

When conducting market research, consider the following:

  • Identify your target market: Determine who your ideal customers are and what specific demographic, psychographic, or geographic characteristics define them. This will help you tailor your marketing efforts and products to meet their needs.
  • Analyze customer preferences: Research customer preferences and trends in the trophy and award industry. Look for popular materials, designs, customization options, and pricing strategies that resonate with your target market.
  • Evaluate market size and growth potential: Understand the size of the trophy and award market and identify any potential growth opportunities. This can be done by analyzing industry reports, trade publications, and conducting surveys or interviews with potential customers.
  • Examine industry competition: Research and analyze your competitors to identify their strengths, weaknesses, and market share. This information will help you differentiate your business and develop strategies to gain a competitive advantage.

Tips for conducting market research and analysis:

  • Utilize online resources: Take advantage of various online platforms, such as industry forums, social media groups, and online surveys, to gather insights and opinions from your target market.
  • Stay updated on industry trends: Read industry publications, attend trade shows, and join professional associations to stay informed about the latest trends, innovations, and market demands in the trophy and award industry.
  • Consider conducting focus groups or interviews: Engage with potential customers through focus groups or interviews to gain deeper insights into their preferences, experiences, and expectations. This can provide valuable information for refining your product offerings and marketing strategies.

By conducting comprehensive market research and analysis, you will be equipped with the knowledge and insights necessary to make informed decisions, differentiate your business, and tailor your products and services to meet the needs of your target market.

Define The Unique Selling Proposition

A unique selling proposition (USP) is a key element in differentiating your trophy and award business from competitors. It is the factor that sets your business apart and makes it stand out in the market. To define your USP, you need to identify what makes your business special, what value you offer to customers, and why they should choose your products over others.

Here are some important steps to help you define your unique selling proposition:

  • 1. Understand your target market: Develop a deep understanding of your target market's preferences, needs, and pain points. This will help you tailor your USP to address specific customer demands.
  • 2. Identify your unique strengths: Evaluate your business's strengths, such as your expertise, craftsmanship, quality materials, or exceptional customer service. Highlight these strengths as part of your USP.
  • 3. Research your competition: Analyze your competitors to identify gaps in the market or areas where you can outperform them. Differentiate yourself by offering something that they don't.
  • 4. Focus on benefits: Clearly communicate the benefits that customers will gain from choosing your trophy and award products. Whether it's customization options, quick turnaround time, or competitive pricing, emphasize these advantages in your USP.
  • 5. Consider customer pain points: Address specific pain points or challenges that customers may face when buying trophies or awards. Offer solutions that alleviate these issues, positioning your business as the go-to solution.
  • 6. Craft a compelling message: Use concise and impactful language to craft a memorable USP. The message should clearly convey what makes your business unique, memorable, and valuable.
  • Do thorough research to understand the unique features that customers value in trophy and award businesses.
  • Consider conducting surveys or interviews with potential customers to gather insights on what they find appealing in such businesses.
  • Create a strong and catchy tagline that encapsulates your USP and resonates with your target market.
  • Showcase your USP across your marketing materials, website, and social media channels to create a consistent and compelling brand image.

Outline The Business Goals And Objectives

Clearly defining the business goals and objectives is crucial for the success and sustainability of your trophy and award business. These goals and objectives serve as a roadmap, guiding your decisions and actions towards achieving the desired outcomes. Here are some key considerations when outlining your business goals and objectives:

  • Identify the overall vision: Begin by considering the long-term vision for your business. What do you want to achieve in the next 5 or 10 years? Visualize the growth and expansion opportunities, and align your goals accordingly.
  • Create specific and measurable goals: Make sure your goals are specific, measurable, attainable, relevant, and time-bound (SMART). For example, instead of simply aiming to increase sales, set a goal to increase sales by a specific percentage within a specific timeframe.
  • Focus on customer satisfaction: Prioritize customer satisfaction as one of your key objectives. Define strategies and targets to deliver outstanding customer service and exceed customer expectations.
  • Emphasize product quality and craftsmanship: Set goals to maintain the highest standards of product quality and craftsmanship. This will help you differentiate your business from competitors and build a reputation for excellence.
  • Explore growth opportunities: Assess potential opportunities for growth and expansion in the trophy and award industry. This could include targeting new markets, diversifying your product offerings, or introducing innovative customization options.

Tips for outlining business goals and objectives:

  • Ensure your goals and objectives are aligned with your target market's needs and preferences.
  • Regularly review and update your goals as your business evolves.
  • Break down long-term goals into shorter-term milestones for easier tracking and evaluation.
  • Involve key stakeholders, such as employees and suppliers, in the goal-setting process to foster commitment and engagement.
  • Consider incorporating sustainability and social responsibility objectives to contribute positively to the community and environment.

By outlining your business goals and objectives, you provide a clear direction for your trophy and award business, aligning your efforts towards success. Regularly revisit and assess your goals to stay on track and adapt to the ever-changing market dynamics.

Research And Analyze Competitors

When starting a trophy and award business, it is crucial to research and analyze your competitors in order to gain a competitive edge in the market. Here are some important steps to take:

  • Identify direct and indirect competitors in the same niche or geographical area. Direct competitors are those who offer similar products and services, while indirect competitors may provide alternatives or substitutes.
  • Analyze their pricing strategies to determine how they position themselves in the market. Compare their prices with your own and assess whether you can offer a better value proposition.
  • Examine their product range, customization options, and materials used. Look for any gaps or areas where you can differentiate yourself by offering something unique.
  • Study their marketing and advertising tactics. Identify the channels they use to reach their target audience and evaluate the effectiveness of their campaigns. This will help you plan your own marketing strategy.
  • Assess the reputation and customer reviews of your competitors. Look for any recurring complaints or areas where customers are dissatisfied. This will give you insights into how you can improve your own customer experience.
  • Visit your competitors' physical stores or websites to get a firsthand experience of their products and services. Take note of any unique features or aspects that you could incorporate into your own business.
  • Engage with their customer service representatives or inquire about their processes to gain a deeper understanding of how they operate. This will help you identify any areas where you can offer a better customer experience.
  • Monitor their social media presence and engage with their followers. This will give you insights into how they communicate with their audience and allow you to identify potential opportunities for improvement.

By thoroughly researching and analyzing your competitors, you can gain valuable insights that will inform your business strategy. Use this knowledge to differentiate your trophy and award business and position yourself as a leader in the industry.

Determine The Pricing And Cost Structure

When running a trophy and award business, it is crucial to determine the right pricing and cost structure to ensure profitability and competitiveness in the market. Here are some important considerations:

  • Research the Market: Conduct market research to understand the pricing range for similar products and services offered by competitors. This will help you determine a competitive yet profitable pricing strategy.
  • Calculate Costs: Identify all costs associated with producing and delivering trophies and awards, including materials, labor, overhead, and any additional services such as engraving or shipping. Calculate the average cost per unit to use as a baseline for pricing.
  • Markup or Margin: Decide whether to apply a markup or margin to your pricing. A markup is a percentage added to the cost price, while a margin is a percentage of the selling price. Consider your desired profit margin and the perceived value of your products when deciding which approach to use.
  • Consider Value-Added Services: Assess the additional services you offer, such as engraving or packaging, and determine whether to include their costs in the base price or charge for them separately. Offering value-added services can help differentiate your business and justify higher pricing.
  • Competitive Pricing: While it's essential to cover your costs and generate profit, stay mindful of the pricing strategies of your competitors. Pricing too high may deter customers, while pricing too low can lead to undervaluing your products and diminishing profitability.
  • Regularly Review and Adjust: Monitor the market and periodically review your pricing strategy. Adjust prices if necessary to accommodate changes in material costs, competition, or customer demand. Continuously strive to strike a balance between profitability and customer satisfaction.

Tips for Determining Pricing and Cost Structure:

  • Consider offering different price tiers or packages to cater to various customer budgets and needs.
  • Offer discounts or promotions for bulk orders or repeat customers to encourage loyalty and repeat business.
  • Regularly analyze your costs and find ways to optimize them, such as sourcing materials from reliable yet cost-effective suppliers.
  • Keep an eye on market trends and customer preferences to identify opportunities for new pricing strategies or product offerings.

Assess The Startup Costs And Financial Requirements

Before launching your trophy and award business, it is crucial to assess the startup costs and financial requirements involved. This step will help you determine the amount of initial investment needed to get your business off the ground and sustain it in the long run.

  • 1. Inventory and Equipment: Begin by estimating the cost of acquiring the necessary inventory, including materials for making trophies, plaques, medals, or awards. Factor in the cost of equipment like engraving machines, cutting tools, and packaging materials.
  • 2. Location and Rent: Consider the cost of renting or purchasing a suitable physical space for your business. Take into account the size of the space required to display your products and accommodate your production equipment.
  • 3. Labor: Determine the number of employees you will need to hire and their associated salary and benefits. Additionally, consider the cost of training them to ensure they have the skills required to produce high-quality customized trophies and awards.
  • 4. Marketing and Advertising: Allocate a budget for promoting your business and reaching your target audience. This may involve creating a website, printing marketing materials, running online ads, and participating in trade shows or local events.
  • 5. Legal and Licensing: Consult with an attorney to understand the legal requirements and obtain necessary licenses and permits to operate your business. Take into account the associated fees and costs.
  • 6. Insurance: It is essential to protect your business and its assets with adequate insurance coverage. Research the types of insurance relevant to your industry, such as general liability insurance and product liability insurance, and budget accordingly.
  • 7. Contingency Fund: It is wise to set aside a contingency fund to cover any unforeseen expenses or emergencies that may arise during the initial stages of your business. This fund will provide a safety net and ensure the smooth operation of your business.
  • Seek expert advice from an accountant or financial advisor to help you accurately estimate the startup costs and financial requirements.
  • Consider alternative financing options such as small business loans, crowdfunding, or seeking investors if you require additional capital.
  • Regularly review and update your financial projections to ensure they align with your business goals and market conditions.

Develop A Marketing And Sales Strategy

Developing a strong marketing and sales strategy is crucial for the success of your trophy and award business. It will help you promote your products and services, reach your target market, and generate consistent sales. Here are some key steps to consider:

  • Identify your target market and understand their specific needs and preferences. This will allow you to tailor your marketing messages and promotions accordingly.
  • Define your unique selling proposition (USP), which sets you apart from your competitors. Highlight what makes your business different and why customers should choose your trophies and awards.
  • Utilize various marketing channels to reach your target market. This may include online advertising, social media marketing, search engine optimization, and traditional marketing tactics such as print advertisements or direct mail campaigns.
  • Create a compelling website that showcases your products, provides detailed information, and offers an easy way for customers to contact you or place orders.
  • Harness the power of social media platforms to engage with potential customers, share success stories, and promote special offers or discounts.
  • Offer incentives or referral programs to encourage satisfied customers to recommend your services to others.
  • Collaborate with local businesses or organizations to cross-promote your trophy and award products.
  • Attend industry trade shows or networking events to connect with potential customers and showcase your products.
  • Monitor and analyze the effectiveness of your marketing and sales efforts regularly. Make adjustments as needed based on customer feedback and market trends.

Remember, a well-executed marketing and sales strategy can significantly contribute to the growth and profitability of your trophy and award business. Continuously evaluate and refine your approach to stay competitive and meet the evolving needs of your target market.

Prepare A SWOT Analysis Of The Business Idea

As an essential part of the business plan, preparing a SWOT analysis allows you to assess the strengths, weaknesses, opportunities, and threats associated with your trophy and award business idea. This analysis will give you valuable insights into the internal and external factors that may impact your business's success.

  • Strengths: Identify the unique qualities and advantages your business possesses. This could include your expertise in customizing trophies and awards, high-quality craftsmanship, excellent customer service, or a strong network of suppliers.
  • Weaknesses: Acknowledge the areas where your business may face challenges or limitations. These could be a lack of brand recognition in the market, limited financial resources, or a need for additional staff or equipment to accommodate high-demand periods.
  • Opportunities: Explore the potential growth opportunities and market trends that can benefit your business. This may include an increasing demand for personalized trophies and awards, partnerships with event planners or corporate clients, or the ability to expand your product offerings to cater to different customer segments.
  • Threats: Identify the external factors that may pose a threat to your business's success. These could include strong competition from established trophy and award providers, economic downturns affecting customers' discretionary spending, or changes in regulations or industry standards.
  • Be honest and objective when conducting the SWOT analysis. It is crucial to accurately assess your business's strengths and weaknesses to develop effective strategies.
  • Consider seeking feedback from trusted individuals, such as mentors or industry experts, to gain a fresh perspective on your business's potential strengths and weaknesses.
  • Regularly revisit and update your SWOT analysis as market conditions, competitors, and customer preferences may change over time.
  • Use your SWOT analysis findings to inform your business strategies, such as marketing campaigns, pricing structures, or investment decisions.

A well-prepared SWOT analysis can help you make informed decisions and develop strategies to maximize the strengths and opportunities while mitigating the weaknesses and threats associated with your trophy and award business idea. It provides a solid foundation for the overall business plan and lends confidence to potential investors, partners, and stakeholders. By thoroughly understanding your business's position in the market, you can navigate challenges effectively and build a successful and sustainable venture.

In conclusion, writing a business plan for a trophy and award business requires careful consideration and strategic planning. By following the nine steps outlined in this checklist, you can ensure that your business is well-prepared to succeed in the competitive market.

Identify your target market and customers, conduct thorough market research, and define your unique selling proposition to stand out from competitors. Additionally, outline your business goals and objectives, determine pricing and cost structures, and assess startup costs and financial requirements.

Developing a strong marketing and sales strategy is essential for attracting customers and growing your business. Finally, don't forget to prepare a SWOT analysis to identify your business's strengths, weaknesses, opportunities, and threats.

By following these steps, you will be equipped with a comprehensive business plan that will guide your trophy and award business towards success. With a focus on quality craftsmanship, competitive pricing, and exceptional customer service, you can build a loyal customer base and thrive in the industry.

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  • Sat. Feb 24th, 2024

Your Business, Your Trade

How to Write an Award-Winning Business Plan (Sample)

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A business plan is a document that describes your business goals and how you plan to achieve them. It is an essential tool for any entrepreneur, whether you are starting a new business or seeking funding for an existing business.

A well-written business plan can help you to:

  • Attract investors
  • Secure loans
  • Partner with other businesses
  • Attract and retain employees
  • Grow your business



How to Write an Award-Winning Business Plan

To write an award-winning business plan, you need to focus on the following key areas:

  • Executive summary:  The executive summary is a one-page overview of your business plan. It should include your business goals, strategies, and financial projections.
  • Company description:  The company description should provide a detailed overview of your business, including its history, products or services, target market, and competitive landscape.
  • Products or services:  The products or services section should describe your products or services in detail, including their benefits and features.
  • Marketing plan:  The marketing plan should outline your strategies for reaching and acquiring customers.
  • Management team:  The management team section should introduce your key management team members and highlight their experience and qualifications.
  • Financial projections:  The financial projections section should include your projected revenue, expenses, and cash flow.

Tips for Writing an Award-Winning Business Plan

Here are some tips for writing an award-winning business plan:

  • Be clear and concise. Your business plan should be easy to read and understand. Avoid using jargon and technical language.
  • Be specific. Don’t just say that you want to increase sales. How much do you want to increase sales by? When do you want to achieve this goal?
  • Be realistic. Don’t make unrealistic financial projections. Your investors will be able to spot this from a mile away.
  • Be thorough. Make sure that your business plan covers all of the key areas, including the executive summary, company description, products or services, marketing plan, management team, and financial projections.
  • Get feedback from others. Once you have drafted your business plan, ask trusted advisors, such as mentors, investors, and accountants, to review it and provide feedback.

Image: Example of a business plan structure

business plan structure

business plan structure

Here is a sample business plan for a small coffee shop:, executive summary.

This business plan outlines the strategy for launching a new coffee shop in the city of [insert city name]. The coffee shop will be located in a high-traffic area with a mix of residential and commercial businesses. The target market is young adults and professionals who are looking for a convenient and affordable place to get a cup of coffee and a bite to eat.

The coffee shop will offer a variety of coffee drinks, as well as pastries, sandwiches, and other light fare. The coffee shop will also have a free Wi-Fi connection, making it an ideal place to work or study.

The coffee shop will be owned and operated by [insert owner name], who has over 10 years of experience in the coffee industry. The owner has a passion for coffee and is committed to providing customers with a high-quality product and experience.

Company Description

The coffee shop will be located at [insert address]. The shop will be open seven days a week from 7am to 10pm. The coffee shop will have a seating capacity of 20 people.

The coffee shop will be decorated in a modern and inviting style. The shop will have a warm and inviting atmosphere, making it a great place to relax and enjoy a cup of coffee.

The coffee shop will employ a staff of four people, including a manager, two baristas, and a cashier. The staff will be trained to provide customers with a friendly and efficient service.

Products and Services

The coffee shop will offer a variety of coffee drinks, including espresso drinks, brewed coffee, and cold brew coffee. The coffee shop will also offer a variety of pastries, sandwiches, and other light fare.

All of the coffee drinks will be made with high-quality coffee beans that are roasted fresh daily. The pastries and sandwiches will be made fresh daily using fresh, local ingredients.

Marketing Plan

The coffee shop will market itself through a variety of channels, including social media, print advertising, and word-of-mouth. The coffee shop will also offer a loyalty program to reward customers for their patronage.

The coffee shop will also host regular events, such as live music and open mic nights, to attract customers and build a community around the shop.

Management Team

The coffee shop will be owned and operated by [insert owner name]. The owner has over 10 years of experience in the coffee industry and is passionate about coffee.

The owner will be responsible for the overall management of the coffee shop, including setting the strategic direction of the business, overseeing the staff, and managing the finances.

Financial Projections

The coffee shop projects that it will generate $300,000 in revenue in its first year of operation. The coffee shop expects to be profitable within two years of operation.

The coffee shop has secured a loan of $100,000 from a bank to finance the startup costs of the business. The owner is also investing $50,000 of his own money into the business.

Writing an award-winning business plan takes time and effort, but it is worth it in the end. A well-written business plan can help you to achieve your business goals and grow your business. Your contribution in welcomed in the comment section below. Click the notification to get instant update when new post is uploaded. 

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