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6 Steps for Logistics Marketing Planning

By: Sarah Gibson

Logistics and marketing go hand-in-hand. Like most businesses, logistics service providers need to find ways of attracting new right-fit clients, and a clear marketing plan is the best way to do that. As you Google terms like “how to get clients in the logistics business,” you’ll find various potential solutions—building an in-house team of marketers, outsourcing to a logistics marketing agency, or a mix of both. These options come with widely varying budgets and capabilities, but what they have in common is the goal to find help logistics companies acquire new business by meeting their audience where they’re at.

Potential logistics customers overwhelmingly use online search tools, social platforms, company websites, and digital publications to find and research suitable logistics service partners. No matter how you handle your marketing efforts, your overall strategic marketing plan should include market research, strategies aligned to business objectives, and marketing tactics in the digital space.

For logistics companies that transport goods from point A to point B, developing a logistics marketing plan is a similarly sequential and detailed process. Many links work together to make up a dependable and efficient supply chain, but various obstacles threaten to break the weakest among them. A strong logistics marketing plan holds together all of the tactics, or links, in a company’s marketing effort to help things run smoothly and guarantee success in the form of qualified leads, higher ROI, and more sales.

But what if your planning is out of practice? Or what if no one is steering the ship? Bring your internal marketing team back on track or work with an outsourced marketing agency to improve your logistics marketing planning process.

Here are 6 steps logistics companies should follow to develop a sound logistics marketing plan.

• Define Your Service Offer
• Determine Your Primary and Secondary Markets
• Identify Your Competition
• Articulate Your Value Proposition
• Allocate a Marketing Budget
• Develop a Tactical Marketing Plan

1. Define Your Service Offer

Do you deliver raw materials to factories or finished products to consumers? What modes of transportation do you use? Do you transport goods domestically or globally? What type of technology and tracking services do you provide?

These are all crucial questions to ask when chiseling out a concise definition for your service offer . It’s essential to establish a clear offer to avoid overpromising and subsequently under-delivering your sellable services to your clients. To define your service offer properly, develop a brand strategy that cohesively outlines your positioning statement and messaging platform.

2. Determine Your Primary and Secondary Markets

Are you managing the logistics of physical items, such as food, materials, electronics, equipment, or liquids? For new companies, your markets will be dictated by your capability and capacity for material handling, production, packaging, inventory, transportation, warehousing, and security.

Establishing your primary and secondary market focuses and reassessing the market opportunity each year are crucial. Markets shift over time, and so might the demographics that need your logistics services. By re-evaluating your primary and secondary markets, you’ll be able to adjust your marketing budget and goals better and, in effect, increase your ROI.

3. Identify Your Competition

Who are your tier-1 and tier-2 competitors? Are there specific companies that you consider to be a best-practice reference? What do you offer that your competitors don’t? How can you offer it differently or better? For example, does your competition use their own shipping department or a commercial carrier—and what are the benefits or challenges of each?

As a rule, every company has competition, regardless of how specified or niche their services or markets may be. Even if your business can’t identify direct competition, contextual competition still exists. Taking the time to thoroughly analyze any competition that may be lingering on the sidelines unnoticed can help your logistics company refine its vision and focus .

4. Articulate Your Value Proposition

Once you evaluate the competition, determine what makes your company stand out and articulate it in such a way that customers will understand. Is it lower prices, newer technology, operational efficiencies, or guarantees?

What makes your business stand out in a field that’s flooded with companies offering similar products or services? If you can’t think of obvious examples that highlight your business’s advantage, stand-out processes, or deliverable products, consider reevaluating your value proposition and the aesthetic it projects to your customers. For many business leaders, it’s difficult to remove yourself from the day-to-day operations to think strategically about your value propositions. An excellent way to start is by asking: What do our most satisfied clients say about us? This frame of mind will help you better understand and address your target market.

Broadcast these differentiators through great branding efforts that permeate all avenues of your company from the inside out. If you already advertise your value propositions but have no luck attracting qualified leads, find out where you are on the spectrum from a great brand to a brand that isn’t so great and make adjustments from there to get up to speed.

5. Allocate a Marketing Budget

When marketing logistics companies, determine how much money you want to spend on marketing and how to segment it. Will you disperse the budget across certain markets, or will it be spent promoting the company as a whole? Your logistics marketing strategy and goals depend on what your primary marketing focus is, which is why it’s crucial to establish a clear perspective and budget early in the process.

According to the 2023 B2B Marketing Mix Report, 62% of marketers shared that they’ll allocate more money to their marketing budgets, with major event marketing and SEO efforts. Check out the 2024 B2B Marketing Mix Report for updated facts and figures about B2B marketers and other interesting tidbits and tips for establishing a logistics marketing plan and budget.

6. Develop a Tactical Marketing Plan

Once you finalize your budget, determine what marketing channels you’ll use to promote your value proposition to your target markets. For example, where will you advertise, and what industry tradeshows will you attend?

What are your goals when it comes to marketing? Are you generating brand awareness , building customer interaction with your business, or working on converting brand trust into sales ? Having a clear, agreed-upon tactical marketing plan going forward is paramount to your logistic company’s success in the coming year, and an integrated marketing approach is most often the best methodology.

Through integrated marketing, CLX Logistics, a world leader in the chemical logistics space, providing managed transportation services, TMS technology, and supply chain consulting services, increased website conversions by 376% and brand impressions by 60% in six months. They operated on a tactical marketing plan to address their unique audience through multiple channels to great results. CLX has seen record lead generation and continues to be a market leader in the industry through effective logistics marketing

“We have seen great success in working with Sagefrog to boost our digital presence. The integration of marketing and logistics with social media marketing, website development, and SEM tactics have supported a new brand identity that unites our team and better serves our clients.” –CLX Logistics

Review All Marketing Channels

Ensuring that each of your primary marketing channels is functioning to the best of its ability is also essential when planning for the new year or improving upon your marketing efforts. Rather than searching for quick fixes, take the time to review your current strategies and note what’s working and what’s not. Compare your branding, website development, SEO, public relations, social media, and content marketing efforts against your competitors and the industry standard to see how you can improve .

If you need help assessing a specific channel, request a free marketing audit of your choice to get insights from our expert B2B marketing agency and test the effectiveness of your company’s strategy and performance against industry best practices. Get professional observations, custom recommendations, and tips for improvement.

Accelerate Your Success

Logistics Marketing Strategies & How To Write a Marketing Plan + Template

As a business owner, you know that marketing is key to your company’s success. But what are the best marketing strategies for logistics businesses? And how can you create a successful marketing plan?

This article will share top tips for marketing your logistics business and a step-by-step guide to writing a marketing plan.

Download the Ultimate Marketing Plan Template

Key components of a logistics marketing plan.

A great marketing plan has eleven sections as follows:

Executive Summary

Target market segments.

• Unique Selling Proposition (USP)

Pricing and Positioning Strategy

Distribution strategy, marketing materials, promotions strategy.

• Digital Marketing Plan

Conversion, Referral, and Retention Strategy

Financial projections.

We provide more detail for each of these critical components below.

The executive summary is a brief overview of your entire marketing plan. It should include your overview information from the other sections, such as your target market, unique selling proposition, key promotions strategies, and financial projections.

When marketing a logistics business, it is essential to identify your target market segments. Who are your most likely customers? Consider age, gender, income, location, and lifestyle factors when determining your target market segments.

For example, a logistics business’ customers may include :

• Businesses that need to ship products
• Consumers who need to ship items
• Third-party logistics providers (3PLs)

Break down each segment by considering their needs, wants, and pain points. For example, the needs of a logistics business’ customers may include:

• Efficient and cost-effective shipping
• On-time delivery
• Reliable customer service

By understanding your target market segments, you will be better equipped to create marketing messages that resonate with them.

Unique Selling Proposition

Your unique selling proposition (USP) sets your logistics apart from other logistics businesses. What do you offer that nobody else does?

For example, your USP may be that you offer the fastest shipping times in the industry or that you have the most competitive prices.

No matter what your USP is, make sure it is clear in your marketing materials. Your clients/customers should be able to see immediately what makes you different from the other business in their area.

Your target market segments and unique selling proposition will determine your pricing and positioning strategy.

For example, if you target businesses that need to ship products, you may want to position yourself as a premium service with competitive pricing. On the other hand, if you are targeting consumers who need to ship items, you may want to position yourself as a budget-friendly option.

No matter what your positioning strategy is, make sure your pricing strategy is competitive. Consider conducting a market analysis to see what other logistics businesses with which you compete are charging for similar offerings.

Your distribution strategy will determine how you get your products and services to your target market. There are a few different options when it comes to distribution, including:

• Direct shipping: You ship products and services directly to your customers.
• Drop shipping: You partner with a manufacturer or supplier who ships products directly to your customers on your behalf.

Your marketing materials should be based on your unique selling proposition and target market segments. They should be designed to grab attention and generate interest in your business.

Some of the marketing materials you might want to create include product brochures, flyers, and website banners. You will also want to make sure your branding is strong and consistent across all of your marketing materials.

Your promotions strategy includes the methods you will use to attract new customers. It should be designed to generate excitement and encourage customers to try your business. 

Logistics businesses should consider the following promotional strategies:

• Creating a loyalty program: Offer rewards to customers who use your business frequently.
• Running special promotions: Run sales or giveaways to generate interest in your business.
• Offering coupons or discounts: Give customers an incentive to try your business.
• Partnering with other businesses: Find complementary businesses to partner with to reach new customers.

 Digital Marketing Plan

In today’s digital age, it’s crucial to have a solid digital marketing plan. This will help you reach a wider audience and drive more traffic to your business.

You might want to use digital marketing tactics including search engine optimization (SEO), pay-per-click advertising, social media marketing, and email marketing. You will also want to ensure your website is mobile-friendly and easy to navigate.

Logistics businesses should consider the following digital marketing strategies:

• SEO: Use keywords and other optimization techniques to make sure your website appears as the top result for relevant searches.
• PPC: Advertise your business on popular search engines like Google and Bing.
• Social media: Use social media platforms like Facebook, Twitter, and Instagram to connect with potential customers.
• Email marketing: Send newsletters.

Your conversion, referral, and retention strategy should be designed to keep customers coming back. Consider offering loyalty rewards, referral discounts, and other incentives to encourage customers to continue using your business.

You will also want to make sure your customer service is top-notch. Respond quickly to any complaints or concerns, and always go above and beyond to exceed customer expectations.

Logistics businesses should consider the following conversion, referral, and retention strategies:

• Offering loyalty rewards: Offer discounts or other incentives to customers who use your business frequently.
• Discounts for referrals: Give customers a discount when they refer a friend or family member to your business.
• Customer service: Respond quickly to any complaints or concerns, and always go above and beyond to exceed customer expectations.

Lastly, you will need to create financial projections for your business. This will help you track your progress and ensure you are on track to meet your goals.

The key information to include in these financial projections are your monthly marketing expenditures and expected sales. Be sure to update your projections on a regular basis to reflect any changes in your business.

Financial projections for a startup logistics business may include:

• Startup costs: Include the cost of your website, branding, and marketing materials.
• Monthly marketing expenditures: Include your budget for SEO, PPC, social media, and email marketing.
• Expected sales: Include your projected revenue for the first year, second year, and beyond.

Running a successful logistics business requires careful planning and execution. By following the tips in this article, you can set your business up for success. Be sure to create a sound marketing plan, offer incentives to customers, and track your progress with financial projections. With hard work and dedication, you can build a thriving logistics business.

Other Helpful Articles

How to Create a SWOT Analysis For Your Logistics Company

How To Create a Logistics Business Name & 9 Business Name Ideas

Transportation & Logistics Industry Trends, Industry Growth & Future Outlook

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Effective Marketing Strategies For Logistics Companies

By Jennelle McGrath

11 march 2024, according to the u.s. bureau of labor statistics, the logistics industry is on track to experience an explosive 18% growth from 2022 to 2032..

While the landscape is ripe with opportunity, logistics marketing is becoming an even more essential component to standing out from the crowd. Join us for a thorough breakdown of how to build a marketing strategy for logistics company success.

Importance of Marketing for Logistics Companies

Let’s face it, logistics has become an incredibly competitive industry. Since the pandemic , companies around the world have been scrambling to adopt new logistics strategies to meet shifting customer and market demands.

Identifying the right marketing strategies for your logistics company can go a long way toward attracting new customers and keeping your current client roster happy. The right marketing approach can promote company growth, attract high-quality leads, and position your company as a trusted industry authority.

Form a Solid Marketing Foundation

Unleash your full online potential, make your crm your secret weapon, key marketing strategies.

First, it’s important to understand that logistics marketing relies on business-to-business (B2B) strategies , as opposed to those you’d use to attract individual consumers. B2B marketing can be a bit trickier, as it often involves winning over multiple shareholders. With that in mind, let’s look at several winning strategies that can set your company up for success.

The right information can make the path to success a lot smoother in pretty much any situation. Logistics marketing is no different, which is why a little research can go a long way. In order to map out a solid marketing plan, you'll need to get to know three things incredibly well:

Your Audience

To effectively reach your audience, you need to understand who they are, where to find them online, and how to talk to them. Assembling a collection of demographic and firmographic data can increase your odds of attracting high-quality leads with targeted marketing campaigns.

Your Company

The SWOT analysis is a time-honored business strategy that involves examining your company’s Strengths, Weaknesses, Opportunities, and Threats. By taking a good look at your company from every angle, you’ll gain insights that can help hone your approach.

Your Unique Value Proposition (UVP)

Why should a prospective client or customer choose your company over the competition? Your unique value proposition is a statement that should answer this question by highlighting the unique solutions you have to offer. Take your time finding and refining your UVP, as you’ll be drawing on it a great deal throughout your logistics marketing campaign.

Your Competition

We’ll let you in on a little secret – competitor analysis is not only common but encouraged in the marketing world. Scoping out your competition can help you differentiate your company’s offerings, find out which tactics are (and aren’t) working for your target audience, and spot industry gaps you may be in a unique position to fill.

The widespread adoption of the internet has forever changed the way marketing works. Today, many companies are making the shift to inbound marketing , a strategy that relies less on mass sales pitches and more on attracting the right leads with valuable online content. Here are a few key inbound logistics marketing strategies:

Have a professional website

A recent article by Forbes highlighted several reasons why a company’s website is now as important as its storefront. Among them were the facts that the average user forms an impression about a website in 0.05 seconds and that nearly 90% of visitors won’t return to a site where they had a bad experience. Not only can your website make a valuable first impression, but it can also be a powerful lead-generation tool.

Understand the buyer’s journey

Inbound marketing involves guiding prospective leads through a process known as the buyer’s journey . The buyer’s journey acknowledges the truth that few clients will arrive at your website ready to jump right in with a purchase order. Embracing this fact can help you carefully create content that guides leads through different stages: identifying their problem, understanding why you have the perfect solution, and converting to paying customers.

Select the right content formats and channels

One of the perks of inbound marketing is that it offers a wide range of different approaches. Some companies draw in new visitors with informative blogs and videos, while others launch social media marketing campaigns on sites like LinkedIn. Check out some online B2B marketing strategy examples and consider which might work well for your brand.

Many future trends in logistics marketing are already making early appearances on the scene. You can find some of the best logistics software on customer relationship management (CRM) platforms, like HubSpot. Here are some of the innovative tools HubSpot offers to boost your logistics sales , marketing, and customer relationship strategies.

Drag and drop web creation

Gone are the days when you had to speak code to have a killer website. HubSpot’s free marketing tools include everything you need to create website pages, ads, or forms.

Nurture leads

With HubSpot, you can launch a logistics lead nurturing campaign with tools like email templates, auto-personalization, and tracking.

Optimize your website’s performance

Analyze your website’s performance with free traffic analysis tools and search engine optimization recommendations.

Dashboard analytics

HubSpot’s free CRM also offers powerful visualization tools that can create custom reports for your marketing, sales, and service teams – all in the same place.

Contact management

Effortlessly store, organize, and track your contacts through every stage of the sales pipeline. HubSpot will even auto-populate each contact’s profile with information from a vast database of over 20 million companies .

In a rapidly evolving industry, marketing is becoming one of the most important logistics strategies for growth. The good news is that there are now plenty of great resources out there to help you bring your business up to speed. To learn more about digital marketing, email, search engine optimization, and more, head over to the HubSpot Academy . There you’ll find completely free online classes and certification courses that offer valuable insights into how to take your logistics marketing strategy to the next level.

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name; ?> --> Business & Sales A Logistics Marketing Plan: 5 Steps You Should Follow

Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of...

By Hector Sunol • Nov 21, 2022 • 7 MIN READ

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Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of looming competition and globalization. So, what can help your business survive and thrive? A sound logistics marketing plan can help.

Click Here: Implement Your Marketing Plan Effectively Using a CRM for Logistics

To create an effective and relevant logistics marketing plan, follow these essential steps:

1. Research

Before creating marketing materials or strategies, it is important to understand your business and industry environment. Some of the most basic yet essential exercises for this are SWOT and competitive analysis.

S.W.O.T. Analysis

Conducting a SWOT analysis will enable you to evaluate your company’s market position by identifying its strengths and weaknesses (internal factors) and opportunities and threats (external factors).

You can more effectively market your  logistics sales  services once you have determined the factors that you can leverage (strengths & opportunities) and ones that you should carefully consider and/or avoid (weaknesses & threats). This will give you an edge in achieving your goals and overcoming market obstacles that can hamstring your growth.

These questions will help you put together a simple but effective SWOT analysis.

• Strengths : Where does your logistics company excel, and what sets it apart? In other words, what makes it special? Why should customers buy from you and not your competitors?
• Weaknesses : What holds your organization back internally, or what factors can you improve? For example, do you lack the financial muscle to hire the best talent, have the best technology, or launch an extensive marketing campaign?
• Opportunities : What external factors can you capitalize on to gain a competitive advantage? For example, one opportunity small organizations have is the capability to personalize their service offerings. They are also nimbler because they don’t have multiple layers of management that need to review every decision.
• Threats : What external factors can harm or hinder your company? For example, are tariffs hurting imports or exports? Or are currency fluctuations impacting manufacturing?

Here’s an example of a SWOT analysis for your reference:

Competitive Analysis

Now that you understand your company’s market position, it is time to determine its direct and indirect competitors. This will help you understand the business’s unique selling proposition (USP) to attract your target market.

An easy way to do a competitive analysis is by making a competition grid. Generate a list of products or services your customers would buy if they didn’t buy yours. Put them on the first row. Judge each product or service, including yours, according to the category on the first column and add it to the grid. Here’s a template you can use to complete your competitive analysis.

2. Unique Selling Proposition

Now that you have analyzed your market and competitive position, you can effectively pinpoint your company’s unique selling proposition (USP). This factor will be your differentiator, convincing potential customers to buy from you rather than your competitors.

Your USP (unique selling proposition) does not have to mean having the best product or the lowest price. Your USP might stem from intangible values such as integrity, security, and expertise.

Consider your competitors’ marketing strategies, product characteristics, value propositions, distribution channels, and price structures to align your business with a unique market position. If you successfully equip your business with a clear and well-articulated USP, you can differentiate your company from your competitors and increase your chances of success. Remember, business is about bringing value to the market, which means doing something that few people, if any, are doing or doing it uniquely and cleverly.

• TOMS : Every shoe purchase gives another pair to a person in need
• M&Ms : The milk chocolate melts in your mouth, not in your hand
• Domino’s Pizza : You get fresh, hot pizza delivered to your door in 30 minutes or less, or it’s free
• Cyzerg : Custom warehouse technology solutions that fit your unique needs
• DHL : World market leader in sea and air mail

3. Buyer Personas

Your next step is to define your Buyer Personas.

Buyer Personas are semi-fictional representations of your target market detailing their demographics, behavior patterns, motivations, goals, channels, etc. They are critical in helping you understand how your potential customer thinks about buying and/or consuming your products and services.

Depending on your business, you could have as few as one person or as many as ten. However, when you have diverse personas, it is best to target fewer, thereby creating more stimulating and motivating marketing messages. This is important so you won’t try to satisfy multiple personas with multiple pain points. In marketing, the more specific you can get, the better. Here is an example of a buyer persona:

4. Channels

If you have conquered all the above tasks, you are close to having a complete marketing plan. The next step is to define the channels you will use to spread your message and reach your audience.

Marketing channels are platforms, whether online (such as social networks) or offline (such as tradeshows), where your customers can see and hear your marketing messages, promotions, business proposition & value, and more. You can determine which channel to target by understanding where and how your buyer persona consumes information or hangs around (this should be part of your buyer persona’s channels and sources).

Examples of Channels

One of the biggest and fastest-growing ad platforms is social media. For B2B logistics, the more appealing platforms are LinkedIn and Twitter. LinkedIn is a platform for professionals, so users browse through it with a business mindset. Conversely, CEOs and prominent business professionals use Twitter to converse and create a following, which can be a good opportunity to advertise.

Another effective marketing channel is blogging, which promotes SEO (Search Engine Optimization)—a technique for optimizing web pages to appear closer to the top of results in search engines such as Google, Bing, and Yahoo. Creating content your potential customers want to consume is an effective way to unobtrusively market your brand by exposing your company’s website and service offerings. Because this requires a time investment to produce content and generate organic traffic, speed will not be an advantage of this strategy.

So, these are just some of the digital marketing in logistics . You can utilize email, videos, webinars, print ads, and broadcast media.

Lastly, as with any business, measuring is standard practice. Remember: If you can’t measure it, you can’t improve it. Without metrics, you cannot track what is most effective, what needs improvement, and what’s just not working. There are many software and native ad platforms that can measure your marketing efforts. You can use free built-in tools such as Facebook Page Insights, YouTube Analytics, and Google Analytics to track your website data for free or use powerful paid tools such as HubSpot, Hootsuite, and Hotjar.

Define marketing metrics and key performance indicators (KPIs) to evaluate the performance of your marketing activities. Quickly adjust when plans are not going well while recognizing and retaining effective strategies.

With a marketing  business strategy , planning is just as important as execution. Charging head-on without any research or knowledge about the battle is suicide. Always come prepared and go the extra mile to ensure the success of your endeavors.

If you want more warehouse content, you can follow us on  LinkedIn , YouTube , X , or Facebook . You can also message us through our contact page if you have other inquiries.

Written by Hector Sunol Hector has 17 years of experience leading IT operations for large and mid-size businesses. He holds an MBA in Management and Bachelor's degree in Information Technology. Hector has a passion for books and creating opportunities for others to grow.

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Top 7 Easy & Effective Logistics Marketing Strategies To Boost Your Business

Published On - March 31, 2022

When people mention the word ‘logistics’, an image of old, rusty trucks comes to our minds. More than the trucks, it represents the conventional business it is perceived to be. We don’t think of it as one of the modern-day businesses that need to be digitized when it comes to logistics marketing strategy or other aspects of the business. Unfortunately, this also includes people within the industry. 

It might be an old-school business, but it’s also undergoing a digital transition. It must be noted that the global market size for digital transformation in transportation and logistics was valued at USD 54.92 billion in 2018 and is expected to rise to USD 145.28 billion by 2025 with a CAGR of 13.0% during the forecast period.

Some have understood it and started adapting, while others still operate the same way. The industry is so competitive in nature that the latter will have to embrace digitization sooner or later. You know where wisdom lies.

We’ve outlined seven steps to creating a robust logistics marketing strategy for your business in this blog post. I’ve tried to make it as concise as possible to make it easy for you to understand. You’ll need to dig in deep to understand each point before jumping to any action. 

7 Stepped Marketing Strategy for a Logistics Business

There’s no “standard” process for creating a marketing strategy, as it differs from one business to another. However, the steps I’ve outlined here work the best in my experience. Let’s go through them one by one.

Step 1: Do a SWOT Analysis of Your Company

The biggest mistake you can make while planning marketing is focusing only on the market and not taking a moment to understand your business. A good marketing strategy always starts with understanding and defining your brand. There’s no better tool to go about it than doing a SWOT analysis. 

Strengths: Where does your logistics firm excel? Where does it stand out among the competition? What makes it unique? Why should people choose you over your rivals?

I’d suggest you identify strengths in terms of marketing and put your whole business into perspective to get an overview of the areas you can leverage.

Your strengths could be anything from the following:

• Client relationships

Weaknesses: What is holding your company back internally? What are the factors you could improve upon? What is likely to become a stumbling block for marketing your business?

Opportunities: What external factors or situations can you leverage to get a competitive edge? 

Opposed to strengths, opportunities are external. Here are a few examples:

• Emerging demand
• Pricing or service advantage over competitors
• Fewer competitors

Opportunities are situations in which you could take advantage of using your strengths.

Threats: What external influences could harm or hurt your business? 

Don’t get confused between weaknesses and threats. Similar to opportunities, threats are also external factors. Examples of threats are tariffs, currency fluctuations, weather, government regulations, etc.

Step 2: Competitor Analysis

Competitive analysis can be described as a technique that involves studying significant competitors to gain insight into their offerings, sales, and marketing strategies. 

A competitive analysis will help you understand how your competitors operate and uncover potential opportunities to outperform them. It also allows you to keep abreast of trends in the industry and ensure you are keeping up with the industry trends and even exceeding the industry standards.

Here’s how you can do competitor analysis:

• Step 1: Identify your competitors.
• Step 2: Conduct a SWOT analysis of your competitors
• Step 3: Check out the websites of your competition and call their support staff to learn about the customer experience they offer
• Step 4: Determine the market positioning of your competitors
• Step 5: Examine your competitors’ prices, services and current deals
• Step 6: Find out about the technology that your competitors are using
• Step 7: Find out their future plans
• Step 8: Examine social media performance and review social media testimonials

Step 3: Define Your USP

After evaluating your competition, it’s time to identify what sets your company to stand out. Is it your service? Technological command? Faster operations? Customer support? Whatever it is, you must be as realistic as possible. A USP isn’t something you’re good at; it makes you exceptional among the herd of competition.

For many business owners, it’s challenging to disengage themselves from day-to-day business activities to consider strategically and identify your business’s value-added proposition. A great place to start is asking yourself what our most loyal customers have to say about your company and what makes them choose you over other companies.

Once you identify these points, it’s time to create an effective branding strategy around them. Be it your website content, sales pitch, social media posts, brochures, advertisements or any marketing channel; you must emphasize these points to communicate your unique value propositions. 

Step 4:  Buyer Persona & Firmographic

You know the competition and understand the business, but one piece is missing in this puzzle. Yes, it’s your customers. We’re in the age of growth marketing , and the days of getting results by running advertisements are gone. You need to market and engage with the right people to make the best out of your efforts. 

A buyer persona can be a great tool to identify your targeted customer. Here’s what you could identify to create a compelling buyer persona:

A buyer persona works great to target individuals but doesn’t give an idea about companies. It could be crucial if you’re in a B2B business. A well-researched firmographic comes to your rescue. Here’s how you can create a firmographic:

• Industry: Which industry segments would be the most eager to learn more regarding your offering? Consider identifying three to five segments or sectors that you could be targeting.
• Company size: Are you targeting unicorns, startups, or big players? It is essential to define your target businesses in team size and revenue.
• Locality: If your company depends on location, you need to determine the areas you wish to focus on first.
• Sales cycle stage: You need to determine where your company is within its sales cycle. Are they aware of your company? Do you recall having any interactions with them? Did they show any interest? Knowing this information will help you determine the best course of action at the right moment.
• Type of business: The kind or status of your targeted business could influence the process of making decisions. Here’s how companies can be classified: – Individual firms – Standalone entities – Subsidiaries of larger corporations – Corporate Limited Liability (LLC) – Partnerships – Companies owned by public shareholders – Privately owned businesses
• Performance: The growth curve will tell you if they are looking for products from you or not. Take the following factors into consideration when assessing the following: – The duration of existence – Rates of decline or growth – Profits and losses

Step 5: Identify Right Marketing Channels

Now that you know enough about yourself, your competition and your customers, it’s time to discover pockets or channels where you could market your business. The kind of channels you choose will depend on your targetted customers. 

The marketing channels function as online or offline platforms where your prospects can hear about you through promotions, announcements, ads, content, etc.

The simplest way to identify marketing channels for your business is by determining where and how your buyer’s persona consumes information. In my experience, the below channels play a crucial role when it comes to logistics marketing:

• Search Engine Optimization (SEO)
• Trade shows & conferences
• Google Ads (PPC)
• Email Marketing

Step 6: Create a Marketing Plan

The above five steps are part of your marketing strategy. Now it’s the time to grab the drawing board and plan your marketing. Creating a marketing plan is simple, but you must do it with a sense of reality. There’s no point in setting goals and making plans that you’ll never be able to achieve. 

Here’s how you can create an effective marketing plan for your transportation business :

• Set Goals & KPIs: 

Without goals, you won’t know where you’re going. Thus, the first step to creating a marketing plan is setting up SMART goals. The goals you set must be aimed at an outcome rather than the means. For example, instead of targeting x number of followers on social media, your goal should be to generate y amount of leads through social media. 

• Allocate budget & resources:

Marketing comes with a cost of money as well as time. Thus, it would be best if you allocated both in a way that doesn’t become a headache for your business and at the same time gives enough fuel to keep the show running. I want to point out here that optimally using the resources is much more critical than allocating. So, make sure that the ROI doesn’t depress you at month-end.

• Create content calendars:

If you’re going to do the marketing in-house, you’ll need to create content calendars to help you keep moving. The content calendar doesn’t need to be in micro details but must be able to give you enough clarity.

• Set up review & reporting systems

I’ve seen companies often undermining this part of the planning and then paying the price later. It would be best if you weren’t one of them. Regular reporting and review meetings help you take prompt action when things need improvement. I think weekly systems work great as it gives you enough time without losing too much.

Step 7: Measure, Learn & Adapt

This is not exactly a part of the strategy; it’s more about the attitude with which you’ll approach your logistics marketing strategy. No matter what kind of marketing activity you do, you must find ways to measure them and collect relevant data. As a thumb rule, avoid taking any decision with your “gut” or “experience” and only decide if you have enough data to back it up.

In addition, you must keep learning all the time when you’re executing a marketing strategy. If a campaign goes well, first find out what went right rather than celebrating. And, of course, it works the other way round as well. The more you keep learning; the more effective your marketing will be.

LeanSummits: Logistics Growth Marketing Agency

After watching transportation companies struggling to adapt to modern-day marketing, my friends and I decided to solve this problem by starting our transportation marketing agency . That’s how LeanSumiits was born as a modern-day marketing agency that specializes in logistics.

LeanSummits is a team of logistics experts with over 30 years of experience. We have been working with Brokers and Carriers and 3PL and 4PL companies. We are proud to help these companies adopt new strategies for managing their transportation and enhancing the supply chain. Our most important contribution is helping them identify new customers, opportunities for business growth and expansion.

We understand that external influences could impact your products and services. Marketing planning is the key to overcoming these external influences. Our years of experience in logistics marketing will help you grow your company .

Call us today to schedule a free consultation and learn more about our services for growing your transportation company.

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I was pretty pleased to discover this great site. I need to to thank you for your time for this particularly fantastic read!! I definitely appreciated every part of it and I have you book marked to see new stuff on your blog.

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Published On - April 8, 2022

Logistics Business Plan Template

Written by Dave Lavinsky

Logistics Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their logistics companies.

If you’re unfamiliar with creating a logistics business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a logistics business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Logistics Business Plan?

A business plan provides a snapshot of your logistics business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Logistics Company

If you’re looking to start a logistics business or grow your existing logistics company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your logistics business to improve your chances of success. Your logistics business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Logistics Businesses

With regards to funding, the main sources of funding for a logistics business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for logistics companies.

Finish Your Business Plan Today!

How to write a business plan for a logistics business.

If you want to start a logistics business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your logistics business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of logistics business you are running and the status. For example, are you a startup, do you have a logistics business that you would like to grow, or are you operating a chain of logistics businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the logistics industry.
• Discuss the type of logistics business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of logistics business you are operating.

For example, you might specialize in one of the following types of logistics businesses:

• Procurement Logistics Business: Specializes in procuring raw materials.
• Production Logistics Business: Specializes in managing the movement of procured materials once in a factory to include product management, packaging, and shipping of final products to a warehouse for distribution.
• Sales Logistics Business: Manages the shipment of products from the warehouse to retailers, wholesalers, and customers.
• Reverse Logistics Business: Specializes in recovering and recycling products and packaging.

In addition to explaining the type of logistics business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, reaching $X amount in revenues, or the number of cities served, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the logistics industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the logistics industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your logistics business plan:

• How big is the logistics industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your logistics business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your logistics business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of logistics business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Logistics Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other logistics businesses.

• What types of customers do they serve?
• What type of logistics business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier or faster for customers to obtain your services?
• Will you offer services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a logistics business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of logistics company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide procurement services, production logistics, sales logistics, or recovery logistics services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site of your logistics company. Document where your company is situated and mention how the site will impact your success. For example, is your logistics business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your logistics marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your logistics business, including answering calls, scheduling meetings with clients, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to convert your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your logistics business to a new city.  

Management Team

To demonstrate your logistics business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing logistics businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a logistics business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your logistics business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a logistics business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of intellectual property you have.  

Writing a business plan for your logistics business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the logistics industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful logistics business.

Logistics Business Plan Template FAQs

What is the easiest way to complete my logistics business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your logistics business plan.

How Do You Start a Logistics Business?

Starting a logistics business is easy with these 14 steps:

• Choose the Name for Your Logistics Business
• Create Your Logistics Business Plan
• Choose the Legal Structure for Your Logistics Business
• Secure Startup Funding for Your Logistics Business (If Needed)
• Secure a Location for Your Business
• Register Your Logistics Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Logistics Business
• Buy or Lease the Right Logistics Business Equipment
• Develop Your Logistics Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Logistics Business
• Open for Business

Learn more about how to start your own logistics business .

Don’t you wish there was a faster, easier way to finish your Logistics business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

A Step-by-Step Guide to Creating a Marketing Plan for Logistics Companies

Next article, sidney karanja.

Sidney is the founder of Savo Store , a logistics and procurement services provider that works with corporations, start-ups, and non-profits, to help them acquire and transport goods to their offices in Africa. Savo Store also operates a platform that allows individuals in Africa to shop hassle free at any U.S. retailer. Sidney founded Savo Store with the goal of eliminating some of the hurdles that plague cross-border transactions between Africa and the rest of the world.

Growth marketing is a buzzword in the marketing world, but it’s foundation and practices are hardly new. By focusing on the areas to improve, companies can use growth marketing to fuel incredible growth .

This is especially valuable for logistics companies, which rely on customer retention and longevity for profitability. Learn more about growth marketing and develop a growth marketing plan to fuel growth.

What is Growth Marketing?

Growth marketing is defined by these key components:

• Consistent experimentation across the customer journey to identify areas for growth
• Data analytics surrounding the user experience (UX) and areas of improvement
• A step-by-step process rather than a one-size-fits-all approach

Ultimately, growth marketing is about looking at a company’s current position and identifying inefficient processes that may prevent it from achieving its goals and objectives.

Difference Between Growth Marketing and Traditional Marketing

Unlike traditional marketing, which may be focused on a variety of goals related to brand awareness, conversions, or traffic, growth marketing is entirely focused on growth . The strategy looks at areas that are lagging and seeks to improve them to allow a business to scale effectively and earn valuable lifetime customers.

Why Logistics Companies Need to Implement Growth Marketing Plans

Shopping companies rely on long-term customers and retention for profitability. Leads and customer acquisition can be expensive, which is why growth marketing is a valuable strategy to optimize efficiency and attract loyal customers .

Growth Marketing Framework

A growth marketing framework is a methodical, step-by-step approach to identifying areas of improvement and maximizing efficiency. The process is repeatable in an effective framework, so it can be used as the business scales.

Growth marketing framework may be tweaked to each company’s needs, but the general approach includes:

• Research: This includes customer insights, social channel insights, core metrics, value propositions, the business model, and user journey.
• Goals and objectives: This is highly variable by the company, but it defines where the company is and where it wants to be.
• Prioritization: Data will provide valuable insights into areas for improvement, but avoid doing too much at once. Find the biggest areas for improvement and focus on them in the strategy.
• Testing the best ideas: The high-priority goals and objectives are perfect for testing, which should include a hypothesis, an experimental framework, limitations, and quantitative and qualitative information.
• Implementation: Once the results are in, implement the best solutions and reevaluate every few months.
• Analysis: Implementation will show the ideas that work and the ones that don’t, so analyze the efforts and find new areas of improvement.

Noticing a trend here? Growth marketing framework is a cyclical process. Ideas are defined and tested, then implemented and reevaluated, over and over. Throughout this process, you’ll learn more and more to make the next idea and effort more successful.

And best of all, this framework is measurable and repeatable, so it can be used again as the business scales.

5 Steps to Get Started with Growth Marketing

1. know the “north star metric”.

The North Star Metric refers to the singular focus of your strategy and growth, which may be sales, leads, subscriptions, or something else. Think of it as the measure of success that must be satisfied before looking into growth strategies and tools.

2. Determine Product/Market Fit

Many businesses make the mistake of scaling efforts before determining product or market fit. If the business isn’t addressing a need in a sizable market, it’s not ready for growth. In this case, it’s possible to consider other markets where it may be a better fit.

3. Use Data and Analytics

Growth marketing is all about data and analytics. You must be able to assess data to make informed decisions about marketing direction. Numerous tools are available to track data and glean important insights, such as traffic and conversions across channels . If necessary, develop a tech stack specifically for data analytics.

4. Analyze the User Journey

Each business has a unique set of user journey funnels that turn a prospect into a paying customer. Map the data from the analytics tools around the user journey to identify bottlenecks and implement solutions to make the funnel more efficient.

Think about the moment the user realizes the value of your service, the funnel stage at which they drop off (and why), and touchpoints that can be optimized to guide users toward conversion.

5. Analyze Traffic

The last step is to determine where users come from and how the channel can be used to drive qualified traffic . These can be grouped into organic and paid traffic, which may have further subcategories. The traffic mix is unique to each business.

Types of Growth Strategies Logistics Companies Can Use in Their Growth Plans

• Focus efforts on the appropriate channels that offer the largest and most targeted audiences.
• Stay ahead of digital trends to stand out from the pack.
• Focus on measurable, repeatable results.
• Get in-depth customer insights to identify any inefficiencies in the user journey and improve them.

Growth Marketing Metrics for Logistics Companies

There are virtually endless metrics that logistics companies can use for growth marketing, but here are the primary ones:

• Customer Lifetime Value: This is a major indicator of revenue earned from each customer and how it can be maximized.
• Cost Per Lead: Leads can be expensive to nurture, so the cost per lead allows you to focus on the low-cost, high-reward leads.
• Customer Acquisition Costs: This is an indicator of how much goes into bringing on a new customer, which is valuable in understanding how to qualify leads.
• Average Recurring Revenue: As mentioned, air freight logistics companies rely on customer retention more than bringing on new customers all the time. This shows the value of each customer on average and the volumes needed for consistent profits.

Use Growth Marketing to Boost Your Business

Logistics companies approach marketing a bit differently than other industries, especially when considering growth. A solid growth marketing strategy and framework can identify bottlenecks, inefficiencies, and other obstacles to long-term growth and profits.

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How B2B Marketing Brands Works in the Transport and Logistics Industry

9 July 2020

Successful marketing in the transport and logistics industry requires the right branding. Here are some great B2B marketing plan examples for those industries.

By Kompass International

According to reports, over  50% of B2B companies  invest more than 10% of their annual budgets in marketing.

Analysis of the future  of the logistics and transportation industries also shows that fierce competition is on the immediate horizon as online retailers and other businesses build their own logistics operations. The prediction also states that new entrants will drive down costs to consumers.

In this climate, transport and logistics companies must look to successful B2B marketing plan examples. Without strategic marketing, B2B operations in transport and logistics run the risk of losing market share and profitability.

To help you improve your transport and logistics marketing model, we are going to share with you some of the critical marketing factors for B2B companies. Read on to find out what these are.

Differentials matter

Thanks to ratcheting competition and innovation within the transport and logistics sector, B2B companies need to market their differentials.

Differentials are factors that make a company’s service unique. For example, do you offer reduced turnaround times? Low rates, thanks to innovation? Customer service guarantees?

Or perhaps you are a smaller, family-owned business that focuses on providing a very personal level of service?

Either way, any differentials need to be made known to your B2B customers. Promoting your key selling points is an essential part of any marketing plan. This is especially so in the logistics and transport space.

Data-driven campaigns take center stage

In the age of big data, B2B organizations are increasingly leveraging data and market analysis to inform their marketing campaigns.

One of the reasons  why market research is so important  is it allows companies to pinpoint who their target customers are. By identifying target customers and their needs, B2B operations in transport and logistics niches can create targeted marketing that hones in on pain points.

The use of structured data allows logistics and transport companies to  focus on the right leads . It also allows them to achieve effective prospecting. This reduces unnecessary marketing spend and increases conversion rates.

Good quality company websites are non-negotiable

Did you know that  B2B websites are notorious  for being poorly designed?

This is unfortunate. Stats show that for  37% of B2B clients , poor site design and navigation is one of the things that will make them leave a website.

For a B2B marketing plan to be successful, an engaging and well-functioning website is essential.

A B2B good website has to be able to move customers from the awareness stage to the sale phase with the least friction points. In some cases, B2B sites also need to provide customer account management functionalities.

To be effective marketing tools, B2B websites need to be:

• Easy to navigate
• Fast to load
• Fully SEO optimized
• Populated with clear information
• Rich in engaging and informative content
• Branded cohesively
• Optimized for mobile

Besides these elements, a B2B website should also be attractive. According to reports from Adobe,  66% of consumers  prefer to browse content that is attractively designed. B2B clients are likely no different.

To maximize the reach of company websites, transport, and logistics businesses also need to focus on getting their site listed on other sites, portals, and  B2B directories . “Dofollow” backlinks are an important ranking factor and can helo to increase website traffic.

What’s more, having a link to your site on a platform where your target customers are is an invaluable form of exposure.

Informative content is crucial

As listed above, one of the key components of a successful B2B marketing plan and website is content.

This is thanks to the marked changes that have happened in the traditional buyer journey. Where B2B buyers would previously get their information from reps, they are now undertaking their own research.

Statistics show  that 68% or B2B clients would rather do their own research online. In most cases, B2B clients will progress  70% of the way  through their decision-making process before they communicate with a sales representative.

This opens up a golden opportunity to non-invasively serve clients while they are in the research stage. The key is to publish content that is informative for B2B clients who are hunting for information. Besides building brand awareness, this will position you as a niche authority.

Content needs to cater to millennial expectations

A  report from Google  in 2014 showed that nearly 50% of buyers conducting initial research were millennials.

Millennials’ content expectations are famously high. Considering this, it is logical that outdated site design coupled with cumbersome content is not a good idea.

An example of this is video. Google’s report also showed that up to 70% of B2B customers view video during the buying process. Does your content plan extend to video? Or does it only consists of PDFs and hard to navigate blog posts?

If so, this might send millennial buyers running for a competitor who has more engaging content.

Coupon promotions suit certain marketing plans

If yours is a trucking or transport company, you may want to look into coupon promotions.

These are a decidedly conventional approach. However, they can be effective. If implemented in conjunction with other comprehensive strategies, coupon promotions can steadily draw in new customers.

Besides this coupon, promotions in the B2B scape hold a further key advantage. They can effectively reduce the timeframe of the typical B2B customer purchase cycle.

B2B purchase cycles are typically long. By offering a deal that clients can’t refuse, such as 70% off their first shipment, coupons can motivate clients to quicker decisions.

If you are starting out, some of your loads might be running at less than full capacity. Coupon deals are an efficient way to leverage empty cargo space as a marketing tool.

Social media marketing is relevant to the B2B marketing model

Social media is often underestimated in B2B marketing. However,  B2B social media statistics  show that social media influences 84 % of C-level executives’ and 75% of B2B buyers’ purchase decisions.

One of the top platforms to leverage for B2B marketing is LinkedIn. However, B2B marketers should also look at targeting Facebook, Youtube, and Instagram.

Both inbound marketing and digital advertising is important

To reach new audiences, B2B companies in transport and logistics implement  B2B digital advertising . Targetted ad campaigns can generate valuable results in short amounts of time.

Simultaneously, inbound marketing is an ideal marketing strategy for B2B.

B2B companies tend to have fewer, larger clients. Purchase cycles are longer, and strong working relationships are key. Inbound marketing targets all of these elements.

Therefore, be sure to devote equal attention to both inbound and outbound marketing.

Exploit your data to implement these B2B marketing plan examples

Before an organization can fully implement these B2B marketing plan examples, it will need access to accurate data. Data is essential for successful prospecting. Structured data can inform your logistics and transport marketing plan, making it more efficient, and more effective.

If you need assistance accessing and structuring your data, we are here to help. We offer  data consulting  and  data integration services . Check out our services to grow your leads and improve your marketing plan today.

If you have any questions, please feel free to  contact us .

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How to Create a Digital Marketing Strategy for a Logistics Company!

Content Marketing Strategy – The Decisive Guide!

The power of digitalization is evident in many spheres and industries, including the logistics one. As the technologies develop, the means for promoting logistics services with a digital marketing strategy has also changed.

For instance, logistics marketing heavily relies on digital channels of communication. The same goes for logistics advertising that primarily uses online promotion rather than standard media channels.

Companies that operate in the industry of logistics also have to keep up with the times and adjust the marketing strategy accordingly. This would help to maximize the effectiveness of the existing marketing effort and discover new horizons.

Read this article to find out more about logistics marketing and learn the specifics of logistics business plan creation.

What is logistics marketing?

Traditionally, the core purposes of marketing involve promotion, selling, pricing, distribution, and product management. In the case of the logistic company, these functions would be applied in accordance with logistics marketing. This means that traditional marketing concepts should be adopted particularly for the logistics industry, taking peculiar details into consideration.

To make logistics marketing as effective as possible, it should also consider the general development of the logistic industry. For instance, new transportation methods used help to speed up the overall process of shipping and delivery.

To learn more about the recent trends in logistics,  check this page  for more information.

How to organize the logistics advertising process?

As promotion is one of the core objectives of marketing, this concept means a lot in logistics marketing as well. In fact, promotion is done using logistics advertising in different channels, including social media, search engines, traditional media means, and others.

The principal function of logistics advertising is not only to increase sales but also to improve brand awareness. That way trustful interaction with your target audience could be established.

For making the logistics advertising as effective as possible, you should select the right channels that would be suitable particularly for your logistics company such as social media platforms and SEO approaches like using Instagram bots .

In the pursuit of effective logistics advertising, the key lies in selecting channels that resonate with your audience. While traditional mediums like radio, TV, and print publications still hold value, digital avenues, particularly search engine strategies, are increasingly vital.

Integrating approaches like social media engagement and  SEO optimization for Google searches  can significantly enhance your visibility and appeal. This harmonious blend of old and new methods forms a comprehensive strategy to attract and retain clients in the competitive field of logistics.

Consider that many people search for logistics companies and services on the web by typing the corresponding requests in Google. That is why it is highly important that your company has a business website that is optimized for search engines.

One of the best methods to do that is to get  PR links for sale  that would lead to your website from reputable online resources. This would increase the traffic to your website and raise its position in search results.

Logistics digital marketing strategy development

To take most of your logistics digital marketing strategy , you should either hire in-house specialists or refer to logistics marketing agency . Alternatively, you might develop a marketing strategy on your own in case you have had some previous marketing experience before. Everything depends on your budget and purposes to achieve with the logistics marketing strategy.

While elaborating on the logistics marketing strategy, the basics should be considered. This means that the concepts of product, price, promotion, place, and people should be paid attention to. Considering these aspects would help you to define your target audience as well as select proper advertising and distribution channels.

Social networks

The most widely used social media platforms these days are Instagram, Facebook, YouTube. They provide an opportunity to promote your business there as well as directly communicate with the customers. However, you should rely on these channels only in case your target audience tends to use them on the daily basis.

Paid advertising

This approach refers both to digital ads as well as the promotion on radio, TV, and publications. In case your customers and prospects tend to use search engines, then Google Ads would be the right choice in this case. Otherwise, advertisements with photod for printed media ( check details ) or TV would be the option.

Email marketing

Such a marketing strategy is particularly suitable when you have a solid database with a mailing list. Those could be the data of your existing users or that of prospects and leads gathered from landing pages. Depending on your marketing campaign, you might send announcements about the product to prospective leads or reach out to existing users about promotional offers and discounts via email.

How to create a logistics business plan?

Compared to a logistics marketing strategy, a logistics business plan includes more details. Before creating the particular one for your logistics company, you should also review logistics business plan examples to get a better idea of what should be done.

Define competitors

Detecting and analyzing competitors in the same sphere of operation is usually done even before starting a business. This helps to understand the general atmosphere on the market and make your products better than those of competitors or decide to proceed in the niche industry.

When it comes to the business plan and marketing strategy creation, the competitor analysis is done based on the approaches used. By performing proper investigation, it would be possible to define which marketing channels competitors use and how effective are those.

Product differentiation

When entering a market, it is crucially important to understand how your product or service stands out from the crowd. This is particularly important if you decide to operate in a highly competitive sphere such as logistics. If you provide a standard set of logistics services, you should think of the distinctive value to offer to your customers. That could be, for instance, fast delivery to remote locations or international shipping.

Determine goals

When creating a business plan and a marketing strategy, it is very important to set up explicit goals. Those could be, for instance, the number of new customers to gain or the percentage of profit to be increased.

Allocate budget

Depending on your marketing goals and chosen advertising channels, it would be possible to estimate the amount of money you are ready to spend for such activities. The budget allocation should be done in advance but could be further adjusted depending on the ongoing performance.

As logistics is a pretty competitive sphere, the creation of a business plan and marketing plan should be deliberate. Determine the specific value of your logistics products and services first of all and think about how they differ from those offered by other companies operating in the same industry.

Also, explore what your competitors are doing and which marketing channels work best for them. Based on that, you would be able to create proper logistics digital marketing strategy and advertising strategy.

Author Bio:

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.

Logistics digital marketing strategy article and permission to publish here provided by Frank Hamilton. Originally written for Supply Chain Game Changer and published on March 17, 2022.

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Your article is really great. Thanks for sharing valuable information with us. We are the best logistics and cargo services provider in canada.

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Marketing Plan for a Logistic Business

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Logistics companies are responsible for transporting goods from point A to point B and are often tasked with managing the flow of a product from the time it leaves a manufacturing site, until it reaches the consumer. To accomplish this task efficiently, logistics companies use technology to dispatch and track packages throughout their journeys. Development of a marketing plan for a logistics company is fairly straightforward.

Define what services your company provides. Do you deliver raw materials to factories, or finished products to consumers? Do you transport goods by ship to overseas locations, or focus on goods that are shipped within the country by truck? Do customers use online tools to ship products themselves, or work with your staff to book passage by phone? By clearly defining your services, you can develop tactics to market your offerings..

Articulate your target market. Perhaps you focus on shipping goods for the electronics industry, packages for online retailers or refrigerated food items for supermarkets. Do you seek a small number of large customers or many smaller organizations? Try to define who your primary market is, as well as any secondary markets.

Identify your competition. Who offers similar services or targets similar clients? Be sure to cast a wide net when considering your competition. You may find that when it comes to a group like online retailers, your competition is not another logistics company, but rather the postal service. Other prospects may use their own shipping department or a commercial courier. Identifying your competition will help you develop tactics to position your company to compete with them.

Identify your competitive advantage. Why would customers come to you instead of your competition? Perhaps you offer lower prices, newer trucks, better service or high tech tracking tools. Outline what makes you a better logistics choice than your competitors for your target market.

Set a marketing budget. How much money will you allocate towards marketing your business? Some companies will allocate a fixed amount of money for a year, while others allocate a percentage of revenue that is calculated each quarter. Will marketing dollars be allocated to specific target markets or directed to certain offerings or will budget dollars be spent promoting the company as a whole? You need to know how much money you have to invest before you can consider specific tactics.

Using your marketing budget as a guide, determine how you will communicate your differences to your target market. Consider where you will advertise, what trade shows you will attend, or what industry groups you will join to get your message across. Also consider how your competitors are delivering their message and whether you want to try similar media or try a different approach.

Chris MacKechnie is a graduate of Carleton University's Law Program and has been writing professionally for more than a decade. He is a regular contributor for a number of travel and business magazines and marketing websites, including "OutPost Magazine," "Report on Business" and several insurance trade publications. MacKechnie also writes extensively for several Fortune 500 companies located around the globe.

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Marketing Plan Sample of a Logistics Business

by Dana Severson

Published on 1 Jan 2021

A marketing plan for a logistics business generally begins by identifying your target market and business model. You review the price of your rates compared to your competitors and how much you can afford to invest in marketing materials. When done right, it can mean more success for a logistics service.

Target Customers

For any marketing plan to be effective you must identify a target audience. Start by looking at current customers and identify those providing the most business. Determining the most profitable clients provides an idea of who identifies best with your company and where you're already successful. Next, turn your attention to the competition and see if there’s an overlooked segment of the market. It could provide insights into where to make your next move. Using the data you’ve gathered, define the demographics of your target market, such as corporation size, industry, location and revenue. Identify the common characteristics of company decision-makers, including title, age, gender and background.

Business Benefits

Marketing plans should define why corporations do business with you. Since logistics companies offer the same basic service of freight management, you must rely on the benefits of doing business with your company instead of the competition. These factors make you unique in the marketplace. For example, your company might be more reliable than others or beat your competitors in customer service, freight bill auditing capabilities or information technology. If you don’t know what you offer clients your firm can’t distinguish itself from the rest of the logistics world and your marketing plan may not provide the desired return.

Price Points

The next piece of most marketing plans is price, which should be based on your target market and the benefits of your business model. With competitive pricing, your goal is to match the rates of your competitors. If you need to penetrate a market, price is often set lower than the competition with plans to raise rates as your customer base develops. If you offer a number of services, try setting incremental rates based on those services. You can also use promotional offers, such as a discount for signing a contract for a specified time or one for new customers.

Marketing Budget

Marketing should be treated like any other part of your business and you should allocate funds during the planning stage. Common allocation methods include a fixed sum per year, a percentage of revenue and a percentage of the overall budget.

Marketing Collateral

The development of marketing collateral is the nitty-gritty of your marketing plan. First, take a look at what materials already exist and how well they worked in the past. Identify which materials must be updated as well as any gaps in your marketing efforts. A new website, brochures or mailers can make a difference. Set up accounts on popular social media platforms. Focus on how you plan to reach both existing and potential customers.

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Logistics Business Plan

Both literally and symbolically, logistics businesses are the wheels of the whole global economy. As commodities go from supplier to customer, the transportation and logistics industry plays a crucial role in maintaining the American economy. So, the industry is as rewarding as important.

Need help writing a business plan for your logistics business? You’re at the right place. Our logistics business plan template will help you get started.

Free Business Plan Template

Download our free logistics business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Logistics Business Plan?

Writing a logistics business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary section by briefly introducing your business to your readers. This section may include the name of your logistics business, its location, when it was founded, etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Logistics services: Highlight the logistics services you offer your clients. The USPs and differentiators you offer are always a plus. For instance, you may include transportation, distribution, warehousing, packaging, etc.
• Management team & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• Freight forwarding: These companies transport goods from one place to another for big companies.
• Heavy haulage logistics: These types of companies specialize in transporting heavy goods.
• Courier and delivery services: They deliver goods at local and regional levels for companies and individuals.
• Reverse logistics: These businesses are experts at handling the processes involved in sending products back to the manufacturer from the client.
• Describe the legal structure of your logistics company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Ownership: List the names of your logistics company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established logistics service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, if you own a reverse logistics type, then you need to choose the location where people buy products mostly online.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors . Identify their strengths and weaknesses, and describe what differentiates your logistics services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• Regulatory environment: List regulations and licensing requirements that may affect your logistics company, such as business registration, insurance, environmental regulations, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your logistics business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Transportation
• Warehousing
• Distribution
• Freight forwarding
• Customs brokerage
• Packaging and crating
• Tracking and monitoring, and any other services you plan to offer
• Describe each service: Provide a detailed description of each service you provide, including the process involved, and the time required.
• Additional Services: Mention if your logistics company offers any additional services. You may include services like packaging, online booking, etc.
• Quality control: To ensure that products are handled safely and effectively, describe your quality control methods. Indicate how you’ll uphold quality standards for inventory management, shipping, and storage as part of the logistics process.

In short, this section of your logistics plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, excellent customer service, timely delivery, packaging, etc.
• Pricing strategy: Describe your pricing strategy—how you plan to price your logistics services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your service.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, email marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include how to generate leads, qualify prospects, and close deals.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing discounts on annual membership, personalized service, etc.

Overall, this section of your logistics business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your logistics business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees like operations manager, driver, dispatcher, etc. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your logistics business. Your operational processes may include sending quotations, scheduling appointments, transportation, handling deliveries, etc.
• Equipment & Machinery: Describe the hardware and software needed, such as logistics software systems, warehouse equipment, and vehicles, to carry out your logistics activities. Tell us how the technology will be improved, maintained, and acquired.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your logistics business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your logistics company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your logistics services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your spa’s anticipated net profit or loss should be computed and included.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a logistics business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your logistics business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This logistics company business plan will provide an idea for writing a successful plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our logistics business plan pdf .

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Frequently asked questions, why do you need a logistics business plan.

A business plan is an essential tool for anyone looking to start or run a successful logistics business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your logistics company.

How to get funding for your logistics business?

There are several ways to get funding for your logistics business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your logistics business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your logistics business plan and outline your vision as you have in your mind.

What is the easiest way to write your logistics business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any logistics business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Logistics Business Plan Template

Written by Dave Lavinsky

Logistics Business Plan

You’ve come to the right place to create your Logistics business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Logistics businesses.

Below is a template to help you create each section of your Logistics business plan.

Executive Summary

Business overview.

Rose City Logistics is a new logistics company located in Portland, Oregon. Our mission is to help local businesses in the Portland area thrive by providing them with convenient and affordable logistics services. We provide a suite of supply chain services to these clients, including warehousing, inventory management, order fulfillment, and shipping.

Rose City Logistics is run by Thaddeus Gladwell. Thaddeus has been a warehouse manager for several years, giving him the experience and knowledge needed to run a logistics business. His experience, expertise, and connections in the industry will be our most valuable assets.

Product Offering

Rose City Logistics will provide logistics and supply chain services to local businesses. These services include inventory management, order fulfillment, and shipping and delivery. We manage our clients’ entire inventories and fulfillment processes so they can focus on more important aspects of their business.

Customer Focus

We will primarily serve small and medium-sized businesses located in the Portland, Oregon area. We expect most businesses will be retail establishments, e-commerce businesses, and businesses in the food and beverage industry.

Management Team

Rose City Logistics is headed by Thaddeus Gladwell, who has worked in the logistics industry for decades. For several years, he has operated a logistics warehouse as a warehouse manager, giving him the experience needed to run a similar company. Furthermore, his extensive career has gained him many connections in the industry. His experience and connections make him the most valuable asset to our company.

Success Factors

Rose City Logistics will be able to achieve success by offering the following competitive advantages:

• A strong commitment to small and local businesses.
• Speedy shipping and transportation services.
• Accurate and thorough inventory services.
• Customized service that allows for small businesses to have their requirements accommodated.
• Proactive, helpful, and highly qualified team of warehouse staff and drivers.

Financial Highlights

Rose City Logistics is currently seeking $1,400,000 to launch. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital. Specifically, these funds will be used as follows:

• Warehouse design/build: $500,000
• Vehicle purchase and maintenance: $200,000
• Equipment, fixtures, and supplies: $300,000
• Six months of overhead expenses (payroll, rent, utilities): $200,000
• Marketing costs: $100,000
• Working capital: $100,000

The following graph outlines the pro forma financial projections for Rose City Logistics:

Company Overview

Who is rose city logistics.

Rose City Logistics is a new logistics company located in Portland, Oregon. Portland is home to many family owned and local businesses. However, we know that many of these businesses don’t have the space or means to keep a large inventory. Rose City Logistics was founded with local businesses in mind. Our mission is to help small businesses thrive by providing them with logistics services they need in order to grow their operations.

  Rose City Logistics is run by Thaddeus Gladwell. Thaddeus has been a warehouse manager for several years, giving him the experience and knowledge needed to run a logistics business. His experience, expertise, and connections in the industry will be our most valuable assets.

Thaddeus began researching what it would take to create his own logistics company and did a thorough analysis on the costs, market, demographics, and competition. Thaddeus has now compiled enough information to develop his business plan in order to approach investors.

Rose City Logistics’ History

Thaddeus Gladwell incorporated Rose City Logistics as an S-Corporation on May 1st, 2023. Upon incorporation, Rose City Logistics was able to achieve the following milestones:

• Found a warehouse location and signed a Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Determined equipment and fixture requirements
• Began recruiting key employees

Rose City Logistics’ Services

Rose City Logistics offers a suite of logistics and supply chain services to local businesses. These services include:

• Warehousing and storage
• Inventory management
• Order fulfillment and packaging
• Shipping and delivery

Industry Analysis

Logistics companies are the heart and veins of the economy. Many companies would not survive without building their own logistics fleet or trusting the help of logistics partners and services. Small businesses and e-commerce businesses are particularly dependent on logistics partners, as they often don’t have the space or resources to store and transport their products.

Logistics companies help store, manage, and transport inventory. This inventory can be delivered directly to a customer (through an online order) or be sent directly to the client to restock their business. Either way, logistics companies are essential and support the survival and growth of hundreds of industries.

According to Expert Market Research, the industry is currently valued at $9.96 trillion and is expected to reach $14.37 trillion by 2028. The industry is also expected to grow at a CAGR of 6.3% from now until then. Demand for logistics services is very high, which means that this is a great time to start a new logistics company in an underserved area.

Customer Analysis

Demographic profile of target market.

We will primarily serve small and medium-sized businesses located in the Portland, Oregon area. We expect most businesses will be retail establishments, e-commerce businesses, and businesses in the food and beverage industry. Our clients will most likely have fewer than 500 employees and earn an annual revenue of less than $5 million.

Customer Segmentation

The company will primarily target the following customer segments:

• Retail establishments
• Businesses in the food and drink industry
• E-commerce businesses

Competitive Analysis

Direct and indirect competitors.

Rose City Logistics will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mt. Hood Logistics

Mt. Hood Logistics serves the logistics needs for large businesses in the healthcare, energy, and technology sectors that are located in the Portland metro area. They provide specialized services for these businesses, including careful storage and management of their inventory. They also provide 24/7 customer service and aim to create long-lasting relationships with their customers.

Though Mt. Hood Logistics is a local competitor, they only work with a few industries: healthcare, energy, and technology. We currently do not serve these industries so we don’t expect much competition from Mt. Hood Logistics.

American Shipping Co.

American Shipping Co is the largest logistics company in the nation. The company has hundreds of warehouses across the country, and owns a fleet of thousands of trucks to help deliver goods from coast to coast. They serve clients from all industries and offer specialized storage and transportation services for essential or dangerous products.

Though American Shipping Co. is a large national competitor, many local businesses are looking for a more regional touch. They feel left behind and unvalued because they are smaller clients. Rose City Logistics’ mission is to cater to small, local businesses. Therefore, we expect we will be a far more attractive option for businesses in our community.

E-Ship Inc.

E-Ship Inc. is a warehousing and logistics service that caters particularly to e-commerce businesses of all sizes. They provide storage, inventory, order fulfillment, and shipping services so that e-commerce businesses can focus on growing their operations. As such, their business is particularly attractive to small businesses and solopreneurs who don’t have the means or resources to manage their own inventory and orders.

Though E-Ship will continue to thrive, they are notorious for their lack of good customer service. Rose City Logistics will hire a team of customer service professionals so our clients always feel valued and can get their complaints resolved quickly.

Competitive Advantage

Rose City Logistics enjoys several advantages over its competitors. These advantages include the following:

• Location : Rose City Logistics’ business is located in the heart of Portland and will cater to small businesses in the area.
• Management : Thaddeus Gladwell has been extremely successful working in the industry and will be able to use his previous experience to provide the best sales and customer service experience. His unique qualifications will serve customers in a much more sophisticated manner than our competitors.
• Relationships : Thaddeus knows many of the local leaders, business managers, and other influencers within Portland. His experience and connections will help the company develop an initial clientbase and grow its reputation.

Marketing Plan

Brand & value proposition.

Rose City Logistics will offer the unique value proposition to its clientele:

• Client-focused logistics services
• Thorough and accurate inventory management services
• Speedy order fulfillment and shipping
• Convenient location
• Moderate pricing

Promotions Strategy

The promotions strategy for Rose City Logistics is as follows:

Social Media

Rose City Logistics will maintain a solid social media presence to engage with clients. Our social media accounts will offer unique promotions and discounts to entice new clients to try out our services.

Website/SEO

Rose City Logistics will invest heavily in developing a professional website that displays all of the features and benefits of its services. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Client Referral Programs

Rose City Logistics will create an aggressive client referral program that gives discounts to existing clients for every successful referral. This strategy will become more effective with time.

Direct Mail

Rose City Logistics will blanket businesses with direct mail pieces. These pieces will provide general information on Rose City Logistics, offer discounts and/or provide other enticements for people to use our services.

Rose City Logistics pricing will be moderate, so clients feel they receive great value when utilizing our logistics services.

Operations Plan

The following will be the operations plan for Rose City Logistics. Operation Functions:

• Thaddeus Gladwell will be the Co-Owner and President of the company. He will oversee all staff and manage client relations. Thaddeus has spent the past year recruiting the following staff:
• Steve Lopez – Co-Owner and CFO who will be responsible for overseeing the accounts payable, accounts receivable, and managing the accounting department.
• Beth Kotka – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting. She will report directly to Steve Lopez.
• Tim Garcia – Marketing Manager who will provide all marketing, advertising, and PR for Rose City Logistics.
• Jason Williamson – Safety Manager who will provide oversight on all maintenance and safety inspections of the vehicles and drivers.
• The company will also hire several warehouse associates, customer service professionals, and drivers to provide logistics services to our clients.

Milestones:

Rose City Logistics will have the following milestones completed in the next six months.

• 05/202X Finalize lease agreement
• 06/202X Design and build out Rose City Logistics
• 07/202X Hire and train initial staff
• 08/202X Kickoff of promotional campaign
• 09/202X Launch Rose City Logistics
• 10/202X Reach break-even

Rose City Logistics’ most valuable asset is the expertise and experience of its founder, Thaddeus Gladwell. He has been a logistics warehouse manager for several years and as such has extensive knowledge of how to run a logistics company. After years of helping large corporations with their supply chains, he is now eager to apply everything he knows to his new company, which is dedicated to helping small businesses located in Portland.

Though Thaddeus has never run a business of his own, he has worked in the logistics industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He has also hired several professionals to help him run other aspects of the business he is unfamiliar with.

Financial Plan

Key revenue & costs.

Rose City Logistics’ revenues will come from the fees we charge our clients for utilizing our services.

The major costs will consist of salaries, vehicle maintenance costs, overhead expenses, and ongoing marketing expenditures.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number of client contracts:

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Logistics Business Plan FAQs

What is a logistics business plan.

A logistics business plan is a plan to start and/or grow your logistics business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Logistics business plan using our Logistics Business Plan Template here .

What are the Main Types of Logistics Businesses? 

There are a number of different kinds of logistics businesses , some examples include: Procurement Logistics Business, Production Logistics Business, Sales Logistics Business, and Reverse Logistics Business.

How Do You Get Funding for Your Logistics Business Plan?

Logistics businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Logistics Business?

Starting a logistics business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Logistics Business Plan - The first step in starting a business is to create a detailed logistics business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your logistics business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your logistics business is in compliance with local laws.

3. Register Your Logistics Business - Once you have chosen a legal structure, the next step is to register your logistics business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your logistics business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Logistics Equipment & Supplies - In order to start your logistics business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your logistics business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful logistics business:

• How to Start a Logistics Business

Logistics Company Social Media Marketing Plan Template

• Great for beginners
• Ready-to-use, fully customizable Task
• Get started in seconds

In today's digital age, social media is an essential tool for any logistics company looking to establish its presence in the market. With ClickUp's Logistics Company Social Media Marketing Plan Template, you can take your social media game to the next level and drive real results for your business.

This template empowers your team to:

• Develop a comprehensive social media strategy to showcase your logistics capabilities and build brand awareness.
• Create engaging and informative content that educates your audience about industry trends and positions your company as a thought leader.
• Implement a consistent posting schedule across various social media platforms to maximize your reach and engagement.
• Monitor and analyze your social media performance to identify areas of improvement and make data-driven decisions.
• Collaborate seamlessly with your team and streamline your social media marketing efforts in one centralized platform.

Take the first step towards social media success for your logistics company with ClickUp's Logistics Company Social Media Marketing Plan Template. Get started today and watch your online presence soar!

Benefits of Logistics Company Social Media Marketing Plan Template

A social media marketing plan template specifically designed for logistics companies offers a range of benefits:

• Streamlined strategy: The template provides a structured framework to develop a comprehensive social media marketing strategy tailored to the logistics industry.
• Targeted audience reach: By utilizing various social media platforms, you can effectively target and engage with your specific target audience, including shippers, manufacturers, and other potential clients.
• Brand promotion: The template helps you showcase your company's unique capabilities, industry expertise, and value proposition, enhancing brand awareness and establishing your logistics company as a trusted industry leader.
• Lead generation: Through strategic content creation and engagement tactics, the template helps drive traffic to your website, increasing the chances of lead generation and new business opportunities.
• Performance tracking: With built-in analytics and tracking tools, you can measure the effectiveness of your social media marketing efforts, identify areas for improvement, and make data-driven decisions to optimize your strategy.

Main Elements of Logistics Company Social Media Marketing Plan Template

ClickUp's Logistics Company Social Media Marketing Plan template is designed to help you streamline your social media marketing efforts and effectively manage your tasks. Here are the main elements of this template:

• Custom Statuses: Keep track of the progress of each task with statuses like "To Do," "In Progress," "Completed," and more, ensuring that your social media marketing plan stays on track.
• Custom Fields: Utilize 5 custom fields such as "Social Media Platform," "Content Progress," "Designer Editor," "Month," and "Copywriter" to provide important details and assign responsibilities to each task.
• Different Views: Take advantage of different views such as the List View, Board View, Calendar View, and Gantt Chart to visualize your tasks, plan deadlines, and ensure efficient collaboration throughout your social media marketing plan.

How to Use Social Media Marketing Plan for Logistics Company

If you're a logistics company looking to boost your social media presence, follow these steps to effectively use the Social Media Marketing Plan Template:

1. Define your target audience

Before diving into social media marketing, it's crucial to identify your target audience. Who are you trying to reach with your logistics services? Are you targeting businesses or individual consumers? Understanding your audience will help you create content that resonates with them and drives engagement.

Use custom fields in ClickUp to categorize and define your target audience based on factors like industry, location, and specific logistic needs.

2. Choose the right social media platforms

Not all social media platforms are created equal, and not every platform will be the right fit for your logistics company. Research and identify which platforms your target audience is most active on. For example, if you're targeting businesses, LinkedIn may be the ideal platform to showcase your expertise and connect with industry professionals.

Use the Gantt chart in ClickUp to plan and visualize your social media marketing strategy across different platforms.

3. Create engaging content

Once you've identified your target audience and chosen the appropriate social media platforms, it's time to create compelling content that captures their attention. Share informative articles, industry news, success stories, and behind-the-scenes glimpses of your logistics operations. Use visually appealing images and videos to make your content more engaging.

Utilize the Board view in ClickUp to brainstorm and organize content ideas, and create tasks for each piece of content to track progress and ensure timely delivery.

4. Engage with your audience and analyze results

Social media is all about building relationships and engaging with your audience. Respond to comments, messages, and inquiries promptly to show that you value customer interaction. Additionally, regularly monitor and analyze your social media metrics to measure the success of your marketing efforts. Identify what content performs well and adjust your strategy accordingly.

Use the Automations feature in ClickUp to set up notifications for new comments or messages on your social media platforms, ensuring timely responses. Additionally, utilize the Calendar view to schedule regular analysis and reporting sessions.

By following these steps and utilizing the Social Media Marketing Plan Template in ClickUp, your logistics company can effectively leverage social media to increase brand awareness, engage with your target audience, and drive business growth.

Get Started with ClickUp’s Logistics Company Social Media Marketing Plan Template

Logistics companies can use this Social Media Marketing Plan Template to streamline their social media efforts and effectively promote their services to a wider audience.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful social media marketing strategy:

• Use the Content Calendar View to plan and schedule your social media posts in advance
• The Analytics View will help you track the performance of your social media campaigns and make data-driven decisions
• Utilize the Campaign Tracker View to keep track of ongoing and upcoming marketing campaigns
• The Engagements View allows you to closely monitor and engage with your audience's comments and messages
• Organize tasks into different statuses such as Planning, Creating, Scheduled, and Published to keep track of progress
• Update statuses as you progress through tasks to keep team members informed of progress
• Monitor and analyze social media metrics to measure the effectiveness of your marketing efforts

Related Templates

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• Victoria Logistics Carrier LLC, St Petersburg, FL 33710
• +1 727 308 38 28
• [email protected]

Welcome to Victoria Logistics Carrier

Experienced specialists in the logistics business

Who We Are?

VLC is a company of experienced specialists in the logistics business.

Our business Philosophy

All interactions are aimed at providing a safe and timely service for our partners.

What we do for you

We working to create the productive and comfortable conditions for cooperation with our clients and partners.

Our partners and clients trust Us

A professional team of dispatchers and employees serving the transportation of loads, an expanded fleet of vehicles with experienced and punctual drivers are the indisputable advantages of our company.

Our Services

Dispatching.

Selection of loads at high rates in relation to market indicators and driver requests.

Outsourcing

We provide services of third-party dispatching for our partners.

Job Analytics

We provide information and form a income statement for the work performed.

Commercial Offer

While working in the US market, we managed to form a customer base of carriers and drivers with personal vehicles serving the small and medium-sized cargo market segment weighing up to 10,000 lbs.

Offers and Cooperation

We offer you to combine the resources of our companies for additional profit.

The profit for transportation is distributed in the most favorable ratio for the partner.

The logistics business for us is, first of all, safety, reliability and timeliness, mutually beneficial cooperation with our clients and partners.

We are focused and do our best for long-term and fruitfully cooperation with trucks owners. We want you to win with us. Win with Victoria!

Scheme of Interaction

Looking for a professional and profitable truck dispatcher.

Business planing

Call us or fill out the Callback form on the website.

Audit interaction

Enjoy long-term Cooperation in shipping your Vehicles.

Fruitful cooperation

Request for Call Back

Dear partners, we invite you to consider our commercial offer. Please leave your details and our specialists will contact you.

How would you rate this online request form's ease of use?

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How would you describe the overall convenience of navigating this website? (All feedback is anonymous and will help us improve your online experience.)

• [email protected]
• Deutschland
• Magyarország
• United Kingdom
• Česká republika
• საქართველოს

• Transport & Services

International transport and logistics company - AsstrA-Associated Traffic AG

Air transport

Road transport

Sea transport

Rail transport

Intermodal transport

Groupage transport

ASSTRA NEWS

AsstrA: A Recognized Expert in Wine Logistics

Intermodal Transport Optimization KR-UZ

ASSTRA - additional services:

Importer/Exporter of record, DDP

Customs services

Warehouse services

Project logistics

SUBMIT A TRANSPORT ENQUIRY

Loads in the volume from 1 pallet and/or heavier than 500 kg are accepted for transportation. For transportation of cargo with weight of less than 500 kg, use the services of LTL shipments or air freight . AsstrA company does not perform shipments of personal belongings.

It may take some time for us to investigate it and get back to you with an accurate response. If you need to resolve an issue urgently, please contact the experts at the AsstrA office nearest to you .

         Follow links and click like to stay up-to-date on news from the world of logistics.

OUR REFERENCES:

SUBMIT A TRANSPORT ENQUIRY AND WE WILL PREPARE A SHIPPING QUOTE PROMPTLY

Loads in the volume from 1 pallet and/or heavier than 500 kg are accepted for transportation. For transportation of cargo with weight of less than 500 kg, use the services of LTL shipments or air freight. AsstrA company does not perform shipments of personal belongings.

YOUR SINGLE-SERVICE PROVIDER FOR YARD LOGISTICS

Lazer Logistics specializes in yard logistics solutions that optimize throughput at transition points across the supply chain.

Want a free yard efficiency analysis?

Lazer Logistics provides visibility and efficiencies that drive profitability

RELIABILITY

We use new equipment such as EV Spotters and trailers to maximize uptime.

Our YMS – PowerYard – reduces unnecessary and costly idle time.

We are committed to investing in safety training, so you don’t have to.

With 700+ locations across North America, we’re everywhere you need.

DEPENDABILITY

We are a diverse and representative team that feels like family.

How Lazer Logistics Solves Problems

Lazer Logistics Key Differentiators

We create substantial additional value relative to the typical yard-spotting provider or internal operations.

The Scale to Manage Your Complete Yard Operations

We Manage the Fleet for You

• An experienced team dedicated to fleet management since 1996 • Delivering industry-leading uptime, complete with a backup program • Idle-time fuel savings between 87-92% with EV spotters and shuttles • Most extensive third-party dedicated yard management EV spotter fleet in North America

Committed to Saving You Money

• Fuel efficiency and cost savings - 18% idle time vs. 52% industry average • Visibility into performance, uptime, and billing accuracy with PowerBI customer portal • More productivity with efficient and faster spotting and shuttling with Lazer YMS • Dedicated Professional Solutions Analysts actively monitor accounts, looking for efficiencies and adhering to KPIs

Maximizing Performance With Industry-Leading Technology

• PowerYard: Yard Management System has the essential tools you need • LYTX Drivecam Program: In-cab monitoring for continuous training • Tomorrow IO Weather Platform: Advanced weather app maximizes safety and uptime • Optical resolution gate technology systems

Invested in Safety

• Sustained YoY reduction in accidents and injuries during the past 6 years • Customized driver onboarding tailored to specific work experience • Comprehensive safety program with a focus on risk control and prevention measures • Higher productivity with lower driver churn • Extensive use of technology in the safety process

Diverse and Experienced Team

• Training + Growth: C ommitted to supporting team members in their path to success • Safety: Extensive and ongoing training with industry-leading safety metrics • Diversity: M ore comprehensive experiences and backgrounds result in stronger teams • Sustainability: We recognize our responsibility to the planet and society at large

Moves Today

Fuel savings, yard labor savings, below customer target, calculate your savings.

According to the US Energy Information Administration the national idle time average is 52% – Lazer leads the logisitics industry with an idle time average of 15%!   How much diesel fuel could you save with Lazer Logistics? Click Here to find out for yourself. Then be sure to contact us to learn more.

Resolved issues, added value

Lazer Logistics took over a distribution center for a discount retailer. The operation had multiple issues. Lazer and the customer created a plan to improve performance.

HOW WE CAN HELP

Are you WAIRE Program compliant?

Lazer Logistics’ EV Solutions may be able to help warehouse owners and operators earn point offsets to meet obligations of the WAIRE Program (Rule 2305).

Diverse Customer Base

Servicing satisfied yard management clients in a wide selection of industries

Third-Party Logistics (3PL)

Lazer Logistics offers expertise, resources, and technology to streamline and optimize your yard management.

Consumer Packaged Goods (CPG)

Lazer understands the influences that affect CPGs, and we adapt to ensure your yard operations remain optimized.

Food • Beverage • Protein

Efficient yard management maintains product quality, complies with regulations, and minimizes costs.

Industrial • Manufacturing • Healthcare

Lazer can streamline your operations, improve efficiency, minimize downtime, and enhance overall effectiveness.

Grocery • Retail

Lazer’s yard management can optimize your supply chain, reduce costs, and deliver a better customer experience.

Testimonials

What our customers say …

Shared Services Manager

Lazer's commitment to helping us maximize uptime, reduce costs, and enhance efficiency is truly commendable.

Sterilization Operations Manager

Lazer always address issues we flag to them very quickly. From a customer service standpoint, they’re doing a great job.

AD, Indirect Procurement – Warehousing

When it comes to nationwide providers, Lazer is the first one. Lazer's size and scope make them valuable.

Director of Sector Logistics

Nobody else knocks it out of the park other than Lazer. I will always make Lazer one of my bidders, no matter where I am in the country.

Sr. Manager, NA Network Flow & Execution

Lazer is the best regarding equipment and maintenance costs – almost $400 less per week on equipment costs.

Lazer Logistics welcomes all Boone Logistics customers. On March 12, 2024, Lazer announced that it acquired Boone Logistics. If you are an existing BLS customer, please reach out to your account manager or send an email to [email protected] . If you are looking for a job, click here .

Thank you, and welcome to Lazer Logistics!