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Get facts and insights on topics that matter, jun 27, 2024 | esports, twitch: most followed channels 2024.

As of June 2024, ninja (real name: Richard Tyler Blevins) was the most followed live streamer on Twitch with over 19.05 million followers. Ninja saw a meteoric rise to fame when he was one of the first top-ranked players to stream the then newly-release Fortnite Battle Royale at the end of 2017 and beginning of 2018. Second-ranked auronplay (real name: Raúl Álvarez Genes) was ranked second with 16.37 million followers on Twitch. The top games on Twitch Despite being released way back in 2013, GTA V is still among the most popular games on Twitch. The action adventure classic accounted for 5.5 percent of total hours watched on the platform in December 2023. In contrast, the most popular game on Twitch in terms of average number of channels was Fortnite - the battle royale title had 5,373 channels streaming the game in October 2023. Other top ranked games include Valorant, Apex Legends, and Call of Duty: Modern Warfare II. Twitch - how it all began Founded in 2011, Twitch was initially launched as a spin-off of the general-interest streaming platform Justin.tv. The site primarily focuses on video gaming, including play through of video games, broadcasts of e-sports competitions, and more recently, creative content. Twitch Creative, the outlet for creative content, was launched on October 28, 2015. The launch included a marathon of Bob Ross ' "The Joy of Painting". Some of the most popular channels on Twitch are owned by YouTube gaming personalities who are taking advantage of the website’s live streaming capabilities in order to interact more with their audiences. Users are able to participate in a live chat during video broadcast, with broadcasters frequently reacting to and replying to comments and questions from the chat in real time. In August 2014, Twitch was acquired by Amazon for 970 million U.S. dollars. It was the company’s fifth most expensive acquisition of all time.

Jun 30, 2024 | Elections

French legislative elections' first round results in 2024, by political party.

In the first round of the French legislative elections in 2024, the National Rally came first with 29.25 percent of the votes. Depending on the source, the results of the far-right party even reached 33 percent, when adding the score of the alliance with Les Républicains, which represented almost four percent of the votes. On the other hand, the New Popular Front coalition, which groups most of the leftist parties, won around 28 percent of the votes.

Jun 25, 2024 | Cosmetics & Personal Care

Brand value of the leading 10 cosmetic brands worldwide 2024.

This statistic shows the brand value of the leading 10 cosmetic brands worldwide in 2024. In that year, L'Oréal was at the top of the list, with a brand value of about 13.4 billion U.S dollars. Cosmetics worldwide Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for 41 percent of the global market in 2022. United States: a lucrative market In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years, more affordably priced merchandise and do it yourself at home products were key in the beauty market. However, with Generation Z entering the job market, there is now a a big driver of the cosmetics market ; especially in the United States. The United States is the biggest cosmetic market in the world, with an estimated total revenue of about 49 billion U.S. dollars as of 2022. A look to the future In the coming years, in order to attract new consumers, global cosmetic companies will continue to focus their efforts on product innovation and especially, on responding to the needs of consumers, such as sustainable products that do not harm the environment or animals, as well as inclusive products , so that cosmetics and beauty can be accessible to anyone.

Jun 26, 2024 | Income & Expenditure

U.s. the richest people in america 2024.

As of June 2024, Elon Musk was estimated as the wealthiest person in the United States with a net worth of around 195 billion dollars.  Richest people in the United States - additional information Every year since 1982, the American business magazine Forbes has been compiling lists of the 400 richest people in the United States, known as the “Forbes 400.” In addition to that, since 1987, the publication has also been compiling a ranking of the 500 richest people in the world (excluding royalty and dictators), as well as more specialized tops, such as “World's Most Powerful Women,” “America's Richest Families,” “Most Valuable Brands” or “30 Under 30,” which focuses on young entrepreneurs from various fields which have gained millions in the past year by the use of social media , technical innovations and generally new and fresh approaches to business.

Jun 26, 2024 | Online Video & Entertainment

Youtube: most watched latin artists' music videos 2024.

As of June 2024, the music video of Luis Fonsi's and Daddy Yankee's "Despacito" had a total of 8.47 billion views, being the most-watched video on YouTube by a Latin American artist and the second most-viewed video of all time . It was also the first video in the history of YouTube to surpass six billion views, already in 2017. Another Reggaeton artist, Panamanian El Chombo, ranked second with "Dame Tu Cosita" (featuring Jamaican singer Cutty Ranks), with more than 4.68 billion views. Among Latin American artists, Shakira was the only female pop star to appear twice in the top ten, ranking third with the official song of the 2010 FIFA World Cup, "Waka Waka", and sixth with "Chantaje" (featuring fellow Colombian singer Maluma).

The popularity of Latin artists on YouTube is not just a matter of cultural success, but also a case of the medium being part of the message. Mostly free and easily accessible on desktop and mobile devices, the video platform is one of the defining aspects of  social media usage in the Caribbean . YouTube is omnipresent in the Latin American online video landscape, with markets like Brazil and Mexico being the platform’s third and fifth-largest markets worldwide .

The growth of mobile connectivity in Latin America and the Caribbean indeed helps the expansion of social and media platforms like YouTube, but structural problems on the continent might still hinder part of its population’s access to its cultural production. The homeland of Shakira, Colombia, has much higher access to YouTube on desktop devices than on mobile, highlighting the country’s regional differences in internet penetration . Nonetheless, the overall imbalance in the region’s purchase power makes YouTube’s free version much more accepted than its paid premium format.

Jun 25, 2024 | Cloud

European cloud computing market size 2018-2029, by segment.

The revenue is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2018 to 2029. It is estimated that the indicator is continuously rising in all segments. In this regard, the Software as a Service segment achieves the highest value of 182.68 billion euro in 2029. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in Germany and a comparison of revenue growth in Italy . The Statista Market Insights cover a broad range of additional markets.

Jun 27, 2024 | B2C E-Commerce

United kingdom: top online grocery stores 2023.

Tesco.com topped the ranking of online grocery stores in the United Kingdom, generating an estimated 4.16 billion U.S. dollars in e-commerce net sales in 2023. Sainsburys.co.uk ranked second, with 3.8 billion U.S. dollars in online grocery sales. Online grocery market in the UK After skyrocketing into double-digit figures during the pandemic, the online share of food sales in the United Kingdom has stabilized post-pandemic. As of March 2024, approximately nine percent of all food retail sales were made online. Compared to the pandemic peak of 12 percent in January 2021, demand for online grocery in the UK has not waned and remained robust despite the return of in-store shopping. Online grocery shoppers In March 2024, a fifth of the UK population was purchasing food and drink online , a figure eight percentage points lower than the e-commerce penetration rate achieved at the height of the pandemic in March 2021. However, current penetration rates in the food and beverage e-commerce market are markedly higher than pre-pandemic. UK online shoppers were the most frequent buyers of fresh food and beverages online among their European counterparts in 2022.

Jul 1, 2024 | Travel, Tourism & Hospitality

Number of international visitor arrivals in singapore 2014-2023.

In 2023, the total international visitor arrivals to Singapore was approximately 13.61 million. The number of international visitors to Singapore had significantly increased, indicating a recovery from the impact of the Covid-19 pandemic.

Singapore is one of Asia’s leading transport hubs for international air passenger traffic , and serves as a transit point between Asia and the rest of the world. It is surrounded by several popular destinations among international tourists, such as Thailand, Bali in Indonesia, and Malaysia. Even so, Singapore had managed to market itself as a must-visit tourist destination in its own right, attracting repeat visitors by offering unique city experiences such as the Gardens by the Bay, and integrated resorts boasting casinos and amusement parks.

Indonesia was  Singapore’s largest feeder market for international visitors in 2023, followed by China and Malaysia. The majority of international visitors to Singapore were there for  holiday purposes , and stayed for an average of 3.79 nights. The relatively expensive cost of accommodation in Singapore and the relatively compact location of the major attractions make it easier for tourists to see the sights in a short period of time.

Jul 1, 2024 | Stocks

Leading domestic companies in japan 2024, by market capitalization.

Toyota Motor Corporation was the leading domestic company in Japan based on market capitalization, which amounted to around 52 trillion Japanese yen in June 2024. Mitsubishi UFJ Financial Group ranked second with a market capitalization of 21.3 trillion yen. With an  aggregate market capitalization of over 867 trillion yen in 2023, the Tokyo Stock Exchange is one of the largest stock exchanges in the world.

Jun 25, 2024 | Crude Oil

Leading oil producing countries in africa 2023.

Nigeria was the leading oil producer in Africa as of 2023. Oil production amounted to roughly 74 million metric tons in the country. Algeria, Libya, and Angola followed, each with an output above 55 million metric tons. In the same year, the overall production of oil in Africa, including crude oil, shale oil, oil sands, and NGLs, reached 341.5 million metric tons, 2.4 percent more than in 2022.  Main producers, main exporters While being the main oil producer in Africa, Nigeria was also the largest crude oil exporter in the continent . The country sold nearly 1.4 million barrels of oil daily to the international market in 2022. Angola and Libya followed, with an export volume of roughly 1.1 million  and 920,000 barrels per day, respectively. North and West Africa's contribution to the global oil exports reached nearly eight percent as of 2023.  Reserves and refinery capacity Africa’s crude oil reserves remained stable in 2021, accumulating to 125.3 billion barrels. From a country perspective, Libya had the highest  amount of crude oil reserves in the continent, 48.4 billion barrels, while the Nigerian reserves amounted to 36.9 billion barrels. When it comes to oil refining, Egypt led, with a refinery capacity of 833 thousand barrels daily.

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Top 9 Market Research Websites (2024 Guide)

There isn’t one single best website for market research — there are a number of different market research solutions, and different resources provide different insights.

So if you want to get a holistic view of what your customers and competitors are up to, and gather actionable insights to improve your business strategy, you need a mixed bag of market research tools in your tool belt.

And in today's guide we'll cover the top market research sites in 2024: 

1. Exploding Topics

Exploding Topics specializes in identifying trends early on. 

You can skip challenging (and time-consuming, tedious) trend monitoring, and avoid expensive market research firms — and instead,  discover new products, technologies, startups, trending topics, and other business opportunities from our interactive database .

Our proprietary AI constantly monitors online sources like news outlets, social media platforms, streaming sites, eComm marketplaces, forums, etc. looking for signs of early new trends. Then, our analysts take over and do more in-depth digging into each opportunity our AI finds.

We pull extra market data and look at consumer behaviors to understand which trends are likely to be short-term “fads,” and which trends will remain relevant long into the future.

Every trend that makes it through the two-step verification process is added to our database so you can start trend research knowing all data is sourced and vetted by industry experts. Then we offer several tools so you can find new trends in your area of interest, analyze the available trend data, and track saved trends.

Now, let’s explain how to use our trend research features and gather insights to aid in your market research process. 

Trends Database (Nearly 1M Trends)

Our platform is entirely self-service, so you can login and research new trends any time you wish.

One of the easiest ways to find new trends is through the trend database — this is where we store all available trends and trend data . When you get to this page, you can sort trends by category to find opportunities you’re interested in. We cover trends in beauty, fashion, fitness, health, DTC, tech, SaaS, marketing, media, lifestyle, sports, gaming, and more.

We also have a number filtering options so you can tailor results to your research goals. For example, you can sort by "Discovered Date" to look at the most recent trends added to our database in that category. 

After you find a trend you’re interested in, you can look at more detailed trend data, including growth rate and channel breakdown (where the trend is trending) and a projected forecast of growth over the next 12 months.

You can also access our improved  search feature (from the database or the left-hand menu bar) if you want to look up trends you’ve already heard about. Type in any word or phrase and we’ll show you interest in the general category and other trends that relate to your search.

So for example, say you’re curious about collagen peptides and want to see which collagen products are most popular — you could search “collagen peptides” to gauge interest in the product category…

And see a list of collagen products, with associated trend data.

You can even refine the search results and look at data in different geographic locations (if you plan to sell products in international markets).

Meta Trends

Then we have our  Meta Trends library — here, you can get a little more specific in your research and browse collections of related trends by topic. You can see product categories like “DTC Self-Care Products” and “Enterprise FinTech” or concepts like “Kits for Everything” and “Link-in-Bio Commerce” — we provide a background on each Meta Trend and show you all of the topics that relate.

Here’s a look at the page for Pre-Employment Testing Tools as an example:

Trend Tracking Dashboard

We automatically save trends to your personal dashboard so you can check trend growth and set real-time alerts for major updates. This way, you can use trend data to guide decision-making and act on opportunities before popularity surges.

As you save trends, you drop them into Projects; this lets you segment and organize saved trends so your dashboard doesn’t become cluttered. For example, in the screenshot above, trends are organized by “Luxury Organic Skincare” and “Design & Home Decor,” so this user can navigate to the category of trends they’re interested in and quickly find the products they want to check on.

We also display lists of related trends and Meta Trends, based on what you’ve saved, so you can easily see new opportunities in your category of interest and save trends to Projects. Plus, we provide quick links to the latest trend reports so you can reference those as needed.

Get Started

Exploding Topics simplifies trend research and lets you get ahead of early opportunities: all of the trends on our site are verified by experienced analysts, and our tools are user-friendly enough that even beginners can learn the ropes quickly.

We offer three different plans — Entrepreneur, Investor, and Business— but you can start a Pro Trial for $1 to unlock full site access and see how our platform works.

Now, Exploding Topics isn’t the only resource to conduct market research — let’s look at some other market research websites to have on your radar.

2. Buzzsumo 

While Exploding Topics lets you find long-term trends, you can use Buzzsumo to see popular topics on sites like Facebook, Twitter, and YouTube and strategically plan new social posts and blog topics. 

This site is widely popular amongst social media and content marketing teams because it allows them to stay ahead of what’s trending and produce more “viral” content. You can also use Buzzsumo to monitor what customers are saying about your business and better manage brand perception.

Some of the features include:

• Content Discovery — to see what’s trending now and find new content ideas.
• Content Research — to dig into previously-popular topics and see what your customers are talking about most frequently.
• Find Influencers — to find the right influencers to promote and represent your brand.
• Monitoring — to monitor trending topics and brand mentions, and keep tabs on what interests you most.

Plans & Pricing:

Buzzsumo offers a 30-day trial and a free plan with limited access. Paid plans range in price from $199 to $999 per month.

Semrush has a pretty heavy-duty suite of features to help with  keyword research, optimize website content, track website performance, and keep tabs on competitors.

Semrush has dozens of tools depending on the research you want to do — these include:

• Keyword research tools
• On-page SEO tools
• Competitor analysis tools
• Link building tools
• Rank tracker
• PPC keyword research tools

Semrush offers a variety of plans, all tailored to different businesses. The most basic plan includes just SEO, social, and PPC tools and costs $119.95 per month. The Guru and Business plans give you access to more features, and they range in price from $229.95 to $449.95 per month. You can see the options here .

4. SurveyMonkey 

SurveyMonkey is used to create and distribute online surveys, and report on feedback — so you can easily gather valuable insights straight from any audiences.

They provide questionnaire templates and tools to brainstorm what questions to ask. Then, they offer collaborative services to help you analyze and interpret feedback from your respondents.

SurveyMonkey offers a great way to conduct qualitative research within your own customer base. However, you can also essentially buy survey responses from a panel if you want to learn more about a specific audience. 

• Survey templates (for a wide variety of survey types and research goals).
• Customization options, to add branding elements like logos, fonts, and colors to surveys.
• “Different question types,” to provide guidance and insights on the types of questions to ask.
• Collaborative services, to aid in feedback analysis.

You can access some of SurveyMonkey’s tools for free, but they offer a variety of packages for teams, individuals, and enterprise businesses. Business users can contact them for a custom quote, or you can check out the paid plans here .

5. Make My Persona 

Make My Persona (powered by HubSpot) is a buyer persona generator that lets you compile demographic information to learn more about target audiences.

The platform is pretty user-friendly — they even offer a whole course so you can learn more about buyer personas and the benefits of doing this research.

The platform has intuitive features to conduct research surveys and draft productive interview questions. But it also shows you how to work with the customer information you already have. For example, you can compile data like customer age, highest level of education, job titles and responsibilities, social media handles, preferred contact methods, etc. to understand who your customers are, what pains they have, and more.

When you enter the site, it walks you through each step of the journey, from gathering data to interpreting findings. And the best part of HubSpot’s tool is that it’s entirely free.

6. Tableau 

Tableau is a market research tool focused on data analysis and visualization, and they have several business intelligence applications, depending on the type of analysis you need.

The concept is simple: you connect all of the data sources you want to pull from and analyze, then Tableau AI extracts data and compiles it into intelligible reports. You can look at and graph data out data in different ways, and the platform will even refine data for you based on research goals. Finally, you can create and save research dashboards to monitor insights and forecast future developments.

You can download a free trial of Tableau to demo some of the features and see if they’re a good complement to your tech stack. You can also start in one of the paid packages, ranging in price from $5 to $70 per month. Learn more here .

Loop11 is a great tool to optimize your website’s usability and learn more about the people that visit your website.

Loop11 provides detailed reports on the outcome of each test — you can look at things like task completion rates (and time spent on tasks) and heat maps — but you can also request video and screen recordings to get more detailed feedback from participants.

Some of their key features include:

• Online usability testing
• Mobile and tablet testing
• Prototype testing
• Benchmarking
• A/B usability testing

Loop11 offers a 14-day free trial to get you started with the platform. Then paid packages range in price from $199 to $599 per month.

8. Statista

Statista is an online research portal to find data on just about any topic. You can find research reports on a wide range of topics — for example, recent reports cover smartphone app market share and oil prices.

Statista’s market insights span across industries like Consumer Goods & FMCG, Media & Advertising, Retail & Trade, Transportation & Logistics, Travel & Hospitality, and more. They report on both current events and “market outlooks” so you can understand what’s happening now and plan for the future.

In addition to the reports available in their platform, Statista also offers custom market research services so they can learn more about your goals and conduct targeted research to help you gather valuable insights.

Statistia offers plans for individuals, businesses, and academic institutions — you can access some of the reports on their site for free, and paid plans range in price from $39 to $785 per year. If you’re interested in custom market research, you can contact them for a free quote.

9. Gartner 

Gartner is not necessarily a market research tool, but rather, a market research agency that you can hire to do personalized research based on your business goals (though they have some free resources available on their site).

These types of services are often reserved for enterprise or global businesses that have the budget to outsource market research, but if you don’t have the bandwidth to tackle this research in-house, you might find the investment worth it.

If you’re interested in hiring a market research agency, you can contact Gartner to discuss your goals, receive a custom quote, and gameplan next steps.

Honorable Mentions & Free Market Research Sites

Some of the tools we mentioned above (like Make My Persona) are available for free or offer free trials to demo their software. But we wanted to mention a few other free tools in case you’re working with a tight budget:

• Google Trends lets you search trending topics to look at keyword search volume and related opportunities. (You can also read our post on Google Trends alternatives here .)
• Think With Google shows you popular topics so you can plan your digital marketing strategy and come up with new content ideas around what’s currently trending.
• Google Analytics lets you dig into website traffic (so you can see where users are coming from, which pages they’re finding, and how long they stay on your site) and measure website conversions.
• Facebook Page Insights — You can use Facebook analytics to measure engagement with your Facebook page. See how often you’re being found and look at what users are doing once they reach you.
• Living Facts — Part of Pew Research Center, this site pulls data from PRC, American Trends Panel, U.S. Census Bureau, and other market research resources so you can access insights all in one place. They provide reports on a variety of topics, and the entire site is free to use.

That wraps up our list of the best websites for conducting market research in 2024.

If you enjoyed this list, you may also want to check our our guide on market research tools (ie. software that helps you with market research vs. a dedicated agency). 

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The 8 free market research tools and resources you need to know.

With over 400,000 new businesses opening in the United States each month, the need for individual companies to conduct their own market research has never been more urgent.  However, conducting market research isn’t an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

Does that mean businesses with small (or non-existent) budgets are out of luck? Absolutely not.

Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

But first, some housekeeping:

What is market research?

Market research is the process of gathering and analyzing information about your customers — both current and prospective — with the intent of optimizing your business strategy.

Customer-related information that you may want to gather includes (but is not limited to):

• The goals they want to achieve
• The pain points they want to alleviate
• The income or budget that constrains them
• The products and/or services they use (a.k.a. your competitors)
• The strengths and weaknesses of the products and/or services they use

Why is market research important?

Market research is important because — if you’re thorough and open-minded — it dramatically improves your chances of long-term success. Only through market research can you uncover the insights you need to develop a product or service that (1) satisfies the demands of your prospects and (2) stands out from the competition.

For a complete overview of how conducting market research can benefit your business, here’s Market Research Defined and How to Get Started .

Cool? Cool. Let’s dive into the good stuff.

Top 4 Free Market Research Tools

For clarity, we will define a free market research tool as any tool that:

• Costs nothing, and
• Helps with the collection and/or analysis of customer-related information

Keep in mind that “customer-related information” encompasses everything from a pain point to a weakness of one of your competitors’ products.

1. Google Trends

If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.

All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies'' in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:

Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:

The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.

Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.

2. SurveyMonkey

As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey .

Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.

Open-ended questions you may ask your customers include (but are not limited to):

• Why did you buy our product?
• What has our product helped you accomplish?
• How does our product compare to others that you’ve used in the past?

With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ weaknesses .

3. Make My Persona

As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas : detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.

Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona .

Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.

Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.

4. WordSift

Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift , the final free tool we’ll be discussing today.

Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:

Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.

What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!

Top 4 Free Market Research Resources

Again, for clarity, we will define a free market research resource as any resource that:

• Helps with the collection of customer-related information

The scope of “customer-related information" remains the same  —  encompassing everything from a pain point to a weakness of one of your competitors’ products.

5. Bureau of Labor Statistics

A government organization that “measures labor market activity, working conditions, price changes, and productivity in the U.S. economy to support public and private decision-making,” the Bureau of Labor Statistics (BLS) is a wealth of information.

Because this is a blog post about market research — not an economics class — we’ll focus on BLS’ industry- and region-specific information. If you’re on the homepage and you hover over the Data Tools drop-down menu, you’ll see a hyperlink to something titled “Industry at a Glance.” Click on that, find your industry of interest, and explore the dozens of statistics that BLS has aggregated.

If, for example, you’re interested in the apparel manufacturing industry — either because you’re in the industry or you sell into it — you can see how earnings, prices, and productivity figures are changing over time.

Head back to the homepage, hover over the Subjects drop-down menu, and you’ll see a section labeled Geographic Information:

Select your region of interest, filter by state or metropolitan area (if necessary), and take a tour of BLS’ enormous library of area-specific data.

6. U.S. Census Bureau

On a mission to “serve as the [United States’] leading provider of quality data about its people and economy,” the U.S. Census Bureau is another terrific resource that costs nothing to use.

Just as we did with the BLS, we’ll focus on industry- and region-specific information. Admittedly, using the Census website to find industry-specific information is slightly more complicated than it is when using the BLS website. If you’re on the homepage and you hover over the Explore Data drop-down menu, you’ll see a hyperlink titled “Explore Data Main.”

Click on that, and you’ll be brought to the Census’ search engine. Then, click inside the search bar and select “Advanced Search.”

Underneath “Find A Filter,” type in the name of the industry you’re interested in researching. Once the search suggestions load, simply check the appropriate box and click “Search.”

From there, you’ll be able to explore thousands of data tables, maps, and whitepapers — many of them chock-full of industry-specific information that you can use to your advantage.

Finding region-specific information is a bit more straightforward. Head back to the Advanced Search engine, select “Geography” from underneath Browse Filters, and go from there:

7. Pew Research Center

A nonprofit dedicated to “inform[ing] the public about the issues, attitudes, and trends shaping the world,” the Pew Research Center is one of the most authoritative sources of information for anyone striving to make better business decisions.

Whereas the BLS and the Census are (among other things) aggregators of economic data, the Pew Research Center is a “fact tank” — an organization focused on public opinion polling, demographic research, media content analysis, and other forms of social science inquiry. 

So, although you can’t necessarily use Pew to uncover hyper-specific insights related to your industry or region, you can use it to learn more about your target audience. The best way to do this is through the Topics section of the Pew website.

Clicking that hyperlink brings you to an index of dozens of topics, ranging from Online Video to Homeownership to Democracy. Selecting any of these topics will bring you to a list of relevant content — reports, fact tanks, transcripts, and other forms of media that can date back as far as the early 1980s.

As an example, let’s say you’re developing a product or service that targets new homeowners. If you were to click on the Homeownership topic, you’d land on a list of reports like this one:

If I were you, that’s not a report I’d want to overlook!

We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.

G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.

If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”

If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:

And just like that, you’ve got access to dozens of valuable insights like this one:

Start using market research tools today!

If you try to bring a product or service to market without an understanding of your target customers, your chances of success are slim. According to the most recent State of Competitive Intelligence Report , 84% of businesses say their industry has gotten more competitive in the last three years. With the range of choices at your prospects’ fingertips growing by the day, the need for a thorough market research strategy only intensifies.

We hope you find these free market research tools and resources useful. And if you decide to make the leap to a paid solution, make sure to request a demo of Crayon — the competitive intelligence platform that enables you to track, analyze, and act on everything happening outside your businesses’ four walls.

Seeing is believing! Check out Crayon for yourself.

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How To Present Your Market Research Results And Reports In An Efficient Way

Table of Contents

1) What Is A Market Research Report?

2) Market Research Reports Examples

3) Why Do You Need Market Research Reports

4) How To Make A Market Research Report?

5) Types Of Market Research Reports

6) Challenges & Mistakes Market Research Reports

Market research analyses are the go-to solution for many professionals, and for good reason: they save time, offer fresh insights, and provide clarity on your business. In turn, market research reports will help you to refine and polish your strategy. Plus, a well-crafted report will give your work more credibility while adding weight to any marketing recommendations you offer a client or executive.

But, while this is the case, today’s business world still lacks a way to present market-based research results efficiently. The static, antiquated nature of PowerPoint makes it a bad choice for presenting research discoveries, yet it is still widely used to present results. 

Fortunately, things are moving in the right direction. There are online data visualization tools that make it easy and fast to build powerful market research dashboards. They come in handy to manage the outcomes, but also the most important aspect of any analysis: the presentation of said outcomes, without which it becomes hard to make accurate, sound decisions. 

Here, we consider the benefits of conducting research analyses while looking at how to write and present market research reports, exploring their value, and, ultimately, getting the very most from your research results by using professional market research software .

Let’s get started.

What Is a Market Research Report?

A market research report is an online reporting tool used to analyze the public perception or viability of a company, product, or service. These reports contain valuable and digestible information like customer survey responses and social, economic, and geographical insights.

On a typical market research results example, you can interact with valuable trends and gain insight into consumer behavior and visualizations that will empower you to conduct effective competitor analysis. Rather than adding streams of tenuous data to a static spreadsheet, a full market research report template brings the outcomes of market-driven research to life, giving users a data analysis tool to create actionable strategies from a range of consumer-driven insights.

With digital market analysis reports, you can make your business more intelligent more efficient, and, ultimately, meet the needs of your target audience head-on. This, in turn, will accelerate your commercial success significantly.

Your Chance: Want to test a market research reporting software? Explore our 14-day free trial & benefit from interactive research reports!

How To Present Your Results: 4 Essential Market Research Report Templates

When it comes to sharing rafts of invaluable information, research dashboards are invaluable.

Any market analysis report example worth its salt will allow everyone to get a firm grip on their results and discoveries on a single page with ease. These dynamic online dashboards also boast interactive features that empower the user to drill down deep into specific pockets of information while changing demographic parameters, including gender, age, and region, filtering the results swiftly to focus on the most relevant insights for the task at hand.

These four market research report examples are different but equally essential and cover key elements required for market survey report success. You can also modify each and use it as a client dashboard .

While there are numerous types of dashboards that you can choose from to adjust and optimize your results, we have selected the top 3 that will tell you more about the story behind them. Let’s take a closer look.

1. Market Research Report: Brand Analysis

Our first example shares the results of a brand study. To do so, a survey has been performed on a sample of 1333 people, information that we can see in detail on the left side of the board, summarizing the gender, age groups, and geolocation.

**click to enlarge**

At the dashboard's center, we can see the market-driven research discoveries concerning first brand awareness with and without help, as well as themes and celebrity suggestions, to know which image the audience associates with the brand.

Such dashboards are extremely convenient to share the most important information in a snapshot. Besides being interactive (but it cannot be seen on an image), it is even easier to filter the results according to certain criteria without producing dozens of PowerPoint slides. For instance, I could easily filter the report by choosing only the female answers, only the people aged between 25 and 34, or only the 25-34 males if that is my target audience.

Primary KPIs:

a) Unaided Brand Awareness

The first market research KPI in this most powerful report example comes in the form of unaided brand awareness. Presented in a logical line-style chart, this particular market study report sample KPI is invaluable, as it will give you a clear-cut insight into how people affiliate your brand within their niche.

As you can see from our example, based on a specific survey question, you can see how your brand stacks up against your competitors regarding awareness. Based on these outcomes, you can formulate strategies to help you stand out more in your sector and, ultimately, expand your audience.

b) Aided Brand Awareness

This market survey report sample KPI focuses on aided brand awareness. A visualization that offers a great deal of insight into which brands come to mind in certain niches or categories, here, you will find out which campaigns and messaging your target consumers are paying attention to and engaging with.

By gaining access to this level of insight, you can conduct effective competitor research and gain valuable inspiration for your products, promotional campaigns, and marketing messages.

c) Brand image

When it comes to research reporting, understanding how others perceive your brand is one of the most golden pieces of information you could acquire. If you know how people feel about your brand image, you can take informed and very specific actions that will enhance the way people view and interact with your business.

By asking a focused question, this visual of KPIs will give you a definitive idea of whether respondents agree, disagree, or are undecided on particular descriptions or perceptions related to your brand image. If you’re looking to present yourself and your message in a certain way (reliable, charming, spirited, etc.), you can see how you stack up against the competition and find out if you need to tweak your imagery or tone of voice - invaluable information for any modern business.

d) Celebrity analysis

This indicator is a powerful part of our research KPI dashboard on top, as it will give you a direct insight into the celebrities, influencers, or public figures that your most valued consumers consider when thinking about (or interacting with) your brand.

Displayed in a digestible bar chart-style format, this useful metric will not only give you a solid idea of how your brand messaging is perceived by consumers (depending on the type of celebrity they associate with your brand) but also guide you on which celebrities or influencers you should contact.

By working with the right influencers in your niche, you will boost the impact and reach of your marketing campaigns significantly, improving your commercial awareness in the process. And this is the KPI that will make it happen.

2. Market Research Results On Customer Satisfaction

Here, we have some of the most important data a company should care about: their already-existing customers and their perception of their relationship with the brand. It is crucial when we know that it is five times more expensive to acquire a new consumer than to retain one.

This is why tracking metrics like the customer effort score or the net promoter score (how likely consumers are to recommend your products and services) is essential, especially over time. You need to improve these scores to have happy customers who will always have a much bigger impact on their friends and relatives than any of your amazing ad campaigns. Looking at other satisfaction indicators like the quality, pricing, and design, or the service they received is also a best practice: you want a global view of your performance regarding customer satisfaction metrics .

Such research results reports are a great tool for managers who do not have much time and hence need to use them effectively. Thanks to these dashboards, they can control data for long-running projects anytime.

Primary KPIs :

a) Net Promoter Score (NPS)

Another pivotal part of any informative research presentation is your NPS score, which will tell you how likely a customer is to recommend your brand to their peers.

Centered on overall customer satisfaction, your NPS Score can cover the functions and output of many departments, including marketing, sales, and customer service, but also serve as a building block for a call center dashboard . When you’re considering how to present your research effectively, this balanced KPI offers a masterclass. It’s logical, it has a cohesive color scheme, and it offers access to vital information at a swift glance. With an NPS Score, customers are split into three categories: promoters (those scoring your service 9 or 10), passives (those scoring your service 7 or 8), and detractors (those scoring your service 0 to 6). The aim of the game is to gain more promoters. By gaining an accurate snapshot of your NPS Score, you can create intelligent strategies that will boost your results over time.

b) Customer Satisfaction Score (CSAT)

The next in our examples of market research reports KPIs comes in the form of the CSAT. The vast majority of consumers that have a bad experience will not return. Honing in on your CSAT is essential if you want to keep your audience happy and encourage long-term consumer loyalty.

This magnificent, full report KPI will show how satisfied customers are with specific elements of your products or services. Getting to grips with these scores will allow you to pinpoint very specific issues while capitalizing on your existing strengths. As a result, you can take measures to improve your CSAT score while sharing positive testimonials on your social media platforms and website to build trust.

c) Customer Effort Score (CES)

When it comes to presenting research findings, keeping track of your CES Score is essential. The CES Score KPI will give you instant access to information on how easy or difficult your audience can interact with or discover your company based on a simple scale of one to ten.

By getting a clear-cut gauge of how your customers find engagement with your brand, you can iron out any weaknesses in your user experience (UX) offerings while spotting any friction, bottlenecks, or misleading messaging. In doing so, you can boost your CES score, satisfy your audience, and boost your bottom line.

3. Market Research Results On Product Innovation

This final market-driven research example report focuses on the product itself and its innovation. It is a useful report for future product development and market potential, as well as pricing decisions.

Using the same sample of surveyed people as for the first market-focused analytical report , they answer questions about their potential usage and purchase of the said product. It is good primary feedback on how the market would receive the new product you would launch. Then comes the willingness to pay, which helps set a price range that will not be too cheap to be trusted nor too expensive for what it is. That will be the main information for your pricing strategy.

a) Usage Intention

The first of our product innovation KPI-based examples comes in the form of usage intention. When you’re considering how to write a market research report, including metrics centered on consumer intent is critical.

This simple yet effective visualization will allow you to understand not only how users see your product but also whether they prefer previous models or competitor versions . While you shouldn’t base all of your product-based research on this KPI, it is very valuable, and you should use it to your advantage frequently.

b) Purchase Intention

Another aspect to consider when looking at how to present market research data is your audience’s willingness or motivation to purchase your product. Offering percentage-based information, this effective KPI provides a wealth of at-a-glance information to help you make accurate forecasts centered on your product and service offerings.

Analyzing this information regularly will give you the confidence and direction to develop strategies that will steer you to a more prosperous future, meeting the ever-changing needs of your audience on an ongoing basis.

c) Willingness To Pay (WPS)

Our final market research example KPI is based on how willing customers are to pay for a particular service or product based on a specific set of parameters. This dynamic visualization, represented in an easy-to-follow pie chart, will allow you to realign the value of your product (USPs, functions, etc.) while setting price points that are most likely to result in conversions. This is a market research presentation template that every modern organization should use to its advantage.

4. Market Research Report On Customer Demographics 

This particular example of market research report, generated with a modern dashboard creator , is a powerful tool, as it displays a cohesive mix of key demographic information in one intuitive space.

By breaking down these deep pockets of consumer-centric information, you can gain the power to develop more impactful customer communications while personalizing every aspect of your target audience’s journey across every channel or touchpoint. As a result, you can transform theoretical insights into actionable strategies that will result in significant commercial growth. 

Every section of this responsive marketing research report works in unison to build a profile of your core audience in a way that will guide your company’s consumer-facing strategies with confidence. With in-depth visuals based on gender, education level, and tech adoption, you have everything you need to speak directly to your audience at your fingertips.

Let’s look at the key performance indicators (KPIs) of this invaluable market research report example in more detail.

a) Customer By Gender

This KPI is highly visual and offers a clear-cut representation of your company’s gender share over time. By gaining access to this vital information, you can deliver a more personalized experience to specific audience segments while ensuring your messaging is fair, engaging, and inclusive.

b) Customers by education level

The next market analysis report template is a KPI that provides a logical breakdown of your customers’ level of education. By using this as a demographic marker, you can refine your products to suit the needs of your audience while crafting your content in a way that truly resonates with different customer groups.

c) Customers by technology adoption

Particularly valuable if you’re a company that sells tech goods or services, this linear KPI will show you where your customers are in terms of technological know-how or usage. By getting to grips with this information over time, you can develop your products or services in a way that offers direct value to your consumers while making your launches or promotions as successful as possible.

d) Customer age groups

By understanding your customers’ age distribution in detail, you can gain a deep understanding of their preferences. And that’s exactly what this market research report sample KPI does. Presented in a bar chart format, this KPI will give you a full breakdown of your customers’ age ranges, allowing you to build detailed buyer personas and segment your audience effectively.

Why Do You Need Market Research Reports?

As the adage goes, “Look before you leap“ – which is exactly what a research report is here for. As the headlights of a car, they will show you the pitfalls and fast lanes on your road to success: likes and dislikes of a specific market segment in a certain geographical area, their expectations, and readiness. Among other things, a research report will let you:

• Get a holistic view of the market : learn more about the target market and understand the various factors involved in the buying decisions. A broader view of the market lets you benchmark other companies you do not focus on. This, in turn, will empower you to gather the industry data that counts most. This brings us to our next point.
• Curate industry information with momentum: Whether you’re looking to rebrand, improve on an existing service, or launch a new product, time is of the essence. By working with the best market research reports created with modern BI reporting tools , you can visualize your discoveries and data, formatting them in a way that not only unearths hidden insights but also tells a story - a narrative that will gain a deeper level of understanding into your niche or industry. The features and functionality of a market analysis report will help you grasp the information that is most valuable to your organization, pushing you ahead of the pack in the process.
• Validate internal research: Doing the internal analysis is one thing, but double-checking with a third party also greatly helps avoid getting blinded by your own data.
• Use actionable data and make informed decisions: Once you understand consumer behavior as well as the market, your competitors, and the issues that will affect the industry in the future, you are better armed to position your brand. Combining all of it with the quantitative data collected will allow you to more successful product development. To learn more about different methods, we suggest you read our guide on data analysis techniques .
• Strategic planning: When you want to map out big-picture organizational goals, launch a new product development, plan a geographic market expansion, or even a merger and acquisition – all of this strategic thinking needs solid foundations to fulfill the variety of challenges that come along.
• Consistency across the board: Collecting, presenting, and analyzing your results in a way that’s smarter, more interactive, and more cohesive will ensure your customer communications, marketing campaigns, user journey, and offerings meet your audience’s needs consistently across the board. The result? Faster growth, increased customer loyalty, and more profit.
• Better communication: The right market research analysis template (or templates) will empower everyone in the company with access to valuable information - the kind that is relevant and comprehensible. When everyone is moving to the beat of the same drum, they will collaborate more effectively and, ultimately, push the venture forward thanks to powerful online data analysis techniques.
• Centralization: Building on the last point, using a powerful market research report template in the form of a business intelligence dashboard will make presenting your findings to external stakeholders and clients far more effective, as you can showcase a wealth of metrics, information, insights, and invaluable feedback from one centralized, highly visual interactive screen. 
• Brand reputation: In the digital age, brand reputation is everything. By making vital improvements in all of the key areas above, you will meet your customers’ needs head-on with consistency while finding innovative ways to stand out from your competitors. These are the key ingredients of long-term success.

How To Present Market Research Analysis Results?

Here we look at how you should present your research reports, considering the steps it takes to connect with the outcomes you need to succeed:

• Collect your data 

As with any reporting process, you first and foremost need to collect the data you’ll use to conduct your studies. Businesses conduct research studies to analyze their brand awareness, identity, and influence in the market. For product development and pricing decisions, among many others. That said, there are many ways to collect information for a market research report. Among some of the most popular ones, we find: 

• Surveys: Probably the most common way to collect research data, surveys can come in the form of open or closed questions that can be answered anonymously. They are the cheapest and fastest way to collect insights about your customers and business. 
• Interviews : These are face-to-face discussions that allow the researcher to analyze responses as well as the body language of the interviewees. This method is often used to define buyer personas by analyzing the subject's budget, job title, lifestyle, wants, and needs, among other things. 
• Focus groups : This method involves a group of people discussing a topic with a mediator. It is often used to evaluate a new product or new feature or to answer a specific question that the researcher might have. 
• Observation-based research : In this type of research, the researcher or business sits back and watches customers interact with the product without any instructions or help. It allows us to identify pain points as well as strong features. 
• Market segmentation : This study allows you to identify and analyze potential market segments to target. Businesses use it to expand into new markets and audiences. 

These are just a few of the many ways in which you can gather your information. The important point is to keep the research objective as straightforward as possible. Supporting yourself with professional BI solutions to clean, manage, and present your insights is probably the smartest choice.

2. Hone in on your research:

When looking at how to source consumer research in a presentation, you should focus on two areas: primary and secondary research. Primary research comes from your internal data, monitoring existing organizational practices, the effectiveness of sales, and the tools used for communication, for instance. Primary research also assesses market competition by evaluating the company plans of the competitors. Secondary research focuses on existing data collected by a third party, information used to perform benchmarking and market analysis. Such metrics help in deciding which market segments are the ones the company should focus its efforts on or where the brand is standing in the minds of consumers. Before you start the reporting process, you should set your goals, segmenting your research into primary and secondary segments to get to grips with the kind of information you need to work with to achieve effective results.

3. Segment your customers:

To give your market research efforts more context, you should segment your customers into different groups according to the preferences outlined in the survey or feedback results or by examining behavioral or demographic data.

If you segment your customers, you can tailor your market research and analysis reports to display only the information, charts, or graphics that will provide actionable insights into their wants, needs, or industry-based pain points. 

• Identify your stakeholders:

Once you’ve drilled down into your results and segmented your consumer groups, it’s important to consider the key stakeholders within the organization that will benefit from your information the most. 

By looking at both internal and external stakeholders, you will give your results a path to effective presentation, gaining the tools to understand which areas of feedback or data are most valuable, as well as most redundant. As a consequence, you will ensure your results are concise and meet the exact information needs of every stakeholder involved in the process.

• Set your KPIs:

First, remember that your reports should be concise and accurate - straight to the point without omitting any essential information. Work to ensure your insights are clean and organized, with participants grouped into relevant categories (demographics, profession, industry, education, etc.). Once you’ve organized your research, set your goals, and cleaned your data, you should set your KPIs to ensure your report is populated with the right visualizations to get the job done. Explore our full library of interactive KPI examples for inspiration.

• Include competitor’s analysis 

Whether you are doing product innovation research, customer demographics, pricing, or any other, including some level of insights about competitors in your reports is always recommended as it can help your business or client better understand where they stand in the market. That being said, competitor analysis is not as easy as picking a list of companies in the same industry and listing them. Your main competitor can be just a company's division in an entirely different industry. For example, Apple Music competes with Spotify even though Apple is a technology company. Therefore, it is important to carefully analyze competitors from a general but detailed level. 

Providing this kind of information in your reports can also help you find areas that competitors are not exploiting or that are weaker and use them to your advantage to become a market leader. 

• Produce your summary:

To complement your previous efforts, writing an executive summary of one or two pages that will explain the general idea of the report is advisable. Then come the usual body parts:

• An introduction providing background information, target audience, and objectives;
• The qualitative research describes the participants in the research and why they are relevant to the business;
• The survey research outlines the questions asked and answered;
• A summary of the insights and metrics used to draw the conclusions, the research methods chosen, and why;
• A presentation of the findings based on your research and an in-depth explanation of these conclusions.
• Use a mix of visualizations:

When presenting your results and discoveries, you should aim to use a balanced mix of text, graphs, charts, and interactive visualizations.

Using your summary as a guide, you should decide which type of visualization will present each specific piece of market research data most effectively (often, the easier to understand and more accessible, the better).

Doing so will allow you to create a story that will put your research information into a living, breathing context, providing a level of insight you need to transform industry, competitor, or consumer info or feedback into actionable strategies and initiatives.

• Be careful not to mislead 

Expanding on the point above, using a mix of visuals can prove highly valuable in presenting your results in an engaging and understandable way. That being said, when not used correctly, graphs and charts can also become misleading. This is a popular practice in the media, news, and politics, where designers tweak the visuals to manipulate the masses into believing a certain conclusion. This is a very unethical practice that can also happen by mistake when you don’t pick the right chart or are not using it in the correct way. Therefore, it is important to outline the message you are trying to convey and pick the chart type that will best suit those needs. 

Additionally, you should also be careful with the data you choose to display, as it can also become misleading. This can happen if you, for example, cherry-pick data, which means only showing insights that prove a conclusion instead of the bigger picture. Or confusing correlation with causation, which means assuming that because two events happened simultaneously, one caused the other. 

Being aware of these practices is of utmost importance as objectivity is crucial when it comes to dealing with data analytics, especially if you are presenting results to clients. Our guides on misleading statistics and misleading data visualizations can help you learn more about this important topic. 

• Use professional dashboards:

To optimize your market research discoveries, you must work with a dynamic business dashboard . Not only are modern dashboards presentable and customizable, but they will offer you past, predictive, and real-time insights that are accurate, interactive, and yield long-lasting results.

All market research reports companies or businesses gathering industry or consumer-based information will benefit from professional dashboards, as they offer a highly powerful means of presenting your data in a way everyone can understand. And when that happens, everyone wins.

Did you know? The interactive nature of modern dashboards like datapine also offers the ability to quickly filter specific pockets of information with ease, offering swift access to invaluable insights.

• Prioritize interactivity 

The times when reports were static are long gone. Today, to extract the maximum value out of your research data, you need to be able to explore the information and answer any critical questions that arise during the presentation of results. To do so, modern reporting tools provide multiple interactivity features to help you bring your research results to life. 

For instance, a drill-down filter lets you go into lower levels of hierarchical data without generating another graph. For example, imagine you surveyed customers from 10 different countries. In your report, you have a chart displaying the number of customers by country, but you want to analyze a specific country in detail. A drill down filter would enable you to click on a specific country and display data by city on that same chart. Even better, a global filter would allow you to filter the entire report to show only results for that specific country. 

Through the use of interactive filters, such as the one we just mentioned, you’ll not only make the presentation of results more efficient and profound, but you’ll also avoid generating pages-long reports to display static results. All your information will be displayed in a single interactive page that can be filtered and explored upon need.  

• Customize the reports 

This is a tip that is valuable for any kind of research report, especially when it comes to agencies that are reporting to external clients. Customizing the report to match your client’s colors, logo, font, and overall branding will help them grasp the data better, thanks to a familiar environment. This is an invaluable tip as often your audience will not feel comfortable dealing with data and might find it hard to understand or intimidating. Therefore, providing a familiar look that is also interactive and easier to understand will keep them engaged and collaborative throughout the process. 

Plus, customizing the overall appearance of the report will also make your agency look more professional, adding extra value to your service. 

• Know your design essentials 

When you’re presenting your market research reports sample to internal or external stakeholders, having a firm grasp on fundamental design principles will make your metrics and insights far more persuasive and compelling.

By arranging your metrics in a balanced and logical format, you can guide users toward key pockets of information exactly when needed. In turn, this will improve decision-making and navigation, making your reports as impactful as possible.

For essential tips, read our 23 dashboard design principles & best practices to enhance your analytics process.

• Think of security and privacy 

Cyberattacks are increasing at a concerning pace, making security a huge priority for organizations of all sizes today. The costs of having your sensitive information leaked are not only financial but also reputational, as customers might not trust you again if their data ends up in the wrong hands. Given that market research analysis is often performed by agencies that handle data from clients, security and privacy should be a top priority.  

To ensure the required security and privacy, it is necessary to invest in the right tools to present your research results. For instance, tools such as datapine offer enterprise-level security protocols that ensure your information is encrypted and protected at all times. Plus, the tool also offers additional security features, such as being able to share your reports through a password-protected URL or to set viewer rights to ensure only the right people can access and manipulate the data. 

• Keep on improving & evolving

Each time you gather or gain new marketing research reports or market research analysis report intel, you should aim to refine your existing dashboards to reflect the ever-changing landscape around you.

If you update your reports and dashboards according to the new research you conduct and new insights you connect with, you will squeeze maximum value from your metrics, enjoying consistent development in the process.

Types of Market Research Reports: Primary & Secondary Research

With so many market research examples and such little time, knowing how to best present your insights under pressure can prove tricky.

To squeeze every last drop of value from your market research efforts and empower everyone with access to the right information, you should arrange your information into two main groups: primary research and secondary research.

A. Primary research

Primary research is based on acquiring direct or first-hand information related to your industry or sector and the customers linked to it.

Exploratory primary research is an initial form of information collection where your team might set out to identify potential issues, opportunities, and pain points related to your business or industry. This type of research is usually carried out in the form of general surveys or open-ended consumer Q&As, which nowadays are often performed online rather than offline . 

Specific primary research is definitive, with information gathered based on the issues, information, opportunities, or pain points your business has already uncovered. When doing this kind of research, you can drill down into a specific segment of your customers and seek answers to the opportunities, issues, or pain points in question.

When you’re conducting primary research to feed into your market research reporting efforts, it’s important to find reliable information sources. The most effective primary research sources include:

• Consumer-based statistical data
• Social media content
• Polls and Q&A
• Trend-based insights
• Competitor research
• First-hand interviews

B. Secondary research

Secondary research refers to every strand of relevant data or public records you have to gain a deeper insight into your market and target consumers. These sources include trend reports, market stats, industry-centric content, and sales insights you have at your disposal.  Secondary research is an effective way of gathering valuable intelligence about your competitors. 

You can gather very precise, insightful secondary market research insights from:

• Public records and resources like Census data, governmental reports, or labor stats
• Commercial resources like Gartner, Statista, or Forrester
• Articles, documentaries, and interview transcripts

Another essential branch of both primary and secondary research is internal intelligence. When it comes to efficient market research reporting examples that will benefit your organization, looking inward is a powerful move. 

Existing sales, demographic, or marketing performance insights will lead you to valuable conclusions. Curating internal information will ensure your market research discoveries are well-rounded while helping you connect with the information that will ultimately give you a panoramic view of your target market. 

By understanding both types of research and how they can offer value to your business, you can carefully choose the right informational sources, gather a wide range of intelligence related to your specific niche, and, ultimately, choose the right market research report sample for your specific needs.

If you tailor your market research report format to the type of research you conduct, you will present your visualizations in a way that provides the right people with the right insights, rather than throwing bundles of facts and figures on the wall, hoping that some of them stick.

Taking ample time to explore a range of primary and secondary sources will give your discoveries genuine context. By doing so, you will have a wealth of actionable consumer and competitor insights at your disposal at every stage of your organization’s development (a priceless weapon in an increasingly competitive digital age). 

Dynamic market research is the cornerstone of business development, and a dashboard builder is the vessel that brings these all-important insights to life. Once you get into that mindset, you will ensure that your research results always deliver maximum value.

Common Challenges & Mistakes Of Market Research Reporting & Analysis

We’ve explored different types of market research analysis examples and considered how to conduct effective research. Now, it’s time to look at the key mistakes of market research reporting.  Let’s start with the mistakes.

The mistakes

One of the biggest mistakes that stunt the success of a company’s market research efforts is strategy. Without taking the time to gather an adequate mix of insights from various sources and define your key aims or goals, your processes will become disjointed. You will also suffer from a severe lack of organizational vision.

For your market research-centric strategy to work, everyone within the company must be on the same page. Your core aims and objectives must align throughout the business, and everyone must be clear on their specific role. If you try to craft a collaborative strategy and decide on your informational sources from the very start of your journey, your strategy will deliver true growth and intelligence.

• Measurement

Another classic market research mistake is measurement – or, more accurately, a lack of precise measurement. When embarking on market intelligence gathering processes, many companies fail to select the right KPIs and set the correct benchmarks for the task at hand. Without clearly defined goals, many organizations end up with a market analysis report format that offers little or no value in terms of decision-making or market insights.

To drive growth with your market research efforts, you must set clearly defined KPIs that align with your specific goals, aims, and desired outcomes.

• Competition

A common mistake among many new or scaling companies is failing to explore and examine the competition. This will leave you with gaping informational blindspots. To truly benefit from market research, you must gather valuable nuggets of information from every key source available. Rather than solely looking at your consumers and the wider market (which is incredibly important), you should take the time to see what approach your direct competitors have adopted while getting to grips with the content and communications.

One of the most effective ways of doing so (and avoiding such a monumental market research mistake) is by signing up for your competitors’ mailing lists, downloading their apps, and examining their social media content. This will give you inspiration for your own efforts while allowing you to exploit any gaps in the market that your competitors are failing to fill.

The challenges

• Informational quality

We may have an almost infinite wealth of informational insights at our fingertips, but when it comes to market research, knowing which information to trust can prove an uphill struggle.

When working with metrics, many companies risk connecting with inaccurate insights or leading to a fruitless informational rabbit hole, wasting valuable time and resources in the process. To avoid such a mishap, working with a trusted modern market research and analysis sample is the only way forward.

• Senior buy-in

Another pressing market research challenge that stunts organizational growth is the simple case of senior buy-in. While almost every senior decision-maker knows that market research is an essential component of a successful commercial strategy, many are reluctant to invest an ample amount of time or money in the pursuit.

The best way to overcome such a challenge is by building a case that defines exactly how your market research strategies will offer a healthy ROI to every key aspect of the organization, from marketing and sales to customer experience (CX) and beyond.

• Response rates

Low interview, focus group, or poll response rates can have a serious impact on the success and value of your market research strategy. Even with adequate senior buy-in, you can’t always guarantee that you will get enough responses from early-round interviews or poll requests. If you don’t, your market research discoveries run the risk of being shallow or offering little in the way of actionable insight.

To overcome this common challenge, you can improve the incentive you offer your market research prospects while networking across various platforms to discover new contact opportunities. Changing the tone of voice of your ads or emails will also help boost your consumer or client response rates.

Bringing Your Reports a Step Further

Even if it is still widespread for market-style research results presentation, using PowerPoint at this stage is a hassle and presents many downsides and complications. When busy managers or short-on-time top executives grab a report, they want a quick overview that gives them an idea of the results and the big picture that addresses the objectives: they need a dashboard. This can be applied to all areas of a business that need fast and interactive data visualizations to support their decision-making.

We all know that a picture conveys more information than simple text or figures, so managing to bring it all together on an actionable dashboard will convey your message more efficiently. Besides, market research dashboards have the incredible advantage of always being up-to-date since they work with real-time insights: the synchronization/updating nightmare of dozens of PowerPoint slides doesn’t exist for you anymore. This is particularly helpful for tracking studies performed over time that recurrently need their data to be updated with more recent ones.

In today’s fast-paced business environment, companies must identify and grab new opportunities as they arise while staying away from threats and adapting quickly. In order to always be a step further and make the right decisions, it is critical to perform market research studies to get the information needed and make important decisions with confidence.

We’ve asked the question, “What is a market research report?”, and examined the dynamics of a modern market research report example, and one thing’s for sure: a visual market research report is the best way to understand your customer and thus increase their satisfaction by meeting their expectations head-on. 

From looking at a sample of a market research report, it’s also clear that modern dashboards help you see what is influencing your business with clarity, understand where your brand is situated in the market, and gauge the temperature of your niche or industry before a product or service launch. Once all the studies are done, you must present them efficiently to ensure everyone in the business can make the right decisions that result in real progress. Market research reports are your key allies in the matter.

To start presenting your results with efficient, interactive, dynamic research reports and win on tomorrow’s commercial battlefield, try our dashboard reporting software and test every feature with our 14-day free trial !

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25 Useful Market Research Resources to Check Out

by Sarah Schmidt , on December 5, 2018

Look through the links below to explore a variety of useful market research resources — including tools, websites, articles, and free data.

Valuable Market Research Tools

You can find and access the research you need quickly and easily on the platforms featured below. We've included videos to explain each option.

MarketResearch.com

MarketResearch.com is your one-stop shop for ready-made market research reports. You can quickly search through thousands of reports from hundreds of top market research companies. Plus, if you have questions or want help, you can always speak to a research specialist for free. 

If you want to stretch your research budget — and you only need to locate specific data points — Profound is a great option. It’s the only comprehensive service on the web that allows you to purchase market research reports by the section. It also includes convenient search tools to help you find what you are looking for fast.

Knowledge Centers

Do you want a regular flow of new data and insights from top industry analysts? A research subscription through a Knowledge Center may be the right choice for you. The Knowledge Center makes it easy for you to create custom reports and presentations and search through an entire collection of research, rather than managing dozens of individual PDFs.

MarketResearch.com Academic

For students and faculty, MarketResearch.com is an ideal way to access the same industry-leading research that top global corporations use on a regular basis. 

Helpful Market Research Websites

In addition to MarketResearch.com, you can find expert information on many different market research websites. Explore these sties to check out recent press releases, report abstracts, blog posts, and white papers for new data and analysis.

The Freedonia Group

The Freedonia Group publishes studies on automotive, construction, energy, industry components, plastics, chemicals, packaging, security, and more.

Simba Information

Simba Information is widely recognized as the premier authority for market intelligence in the education and professional publishing industries. 

Packaged Facts

Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors for more than 50 years.

Freedonia Focus Reports

Freedonia Focus Report publishes high-level analysis in concise 20-30 page reports on a wide variety of markets and industries, from raw materials to finished manufactured goods.

Popular Market Research Articles

The MarketResearch.com blog and The Freedonia Group blog provide a steady stream of market research articles that provide practical strategies and recommendations. Here are some of the most popular articles on our sites that you may also find helpful.

• 5 Steps to Estimate Your Market Size

Conducting Market Research? Don’t Miss These 3 Critical Steps

Primary Data vs. Secondary Data: Market Research Methods

5 Key Questions for Evaluating External Secondary Data

Internet Market Research: Using Paid vs. Free Information

3 Important Business Problems That Market Research Can Solve

Research Beyond the Search Engine: 4 Reasons You Need a Trusted Source

The Strategic Value of a SWOT Analysis

5 Benefits of Market Research Reports

8 Leading Experts Share Their Top Market Research Tips for 2018

Social Media as a Research Methodology

The Top 6 Strategic Benchmarks to Measure Company Performance

5 Keys to Conducting a Market Opportunity Analysis

Warning: Your Company Data May Be Misleading

Was Your Corporate Library Cut? Here's How We Can Help

Free Market Research Data and Analysis

If you want more in-depth information than what can be found in an article, be sure to check out the extension collection of white papers and e-books that market research companies produce. These resources contain free market research on many different industries. We’ve included a few links below to get you started.

MarketResearch.com’s Ebooks and White Papers

Get market research insights on consumer goods, financial services, food and beverage, healthcare, technology, and more.

White Papers on Food and Beverage, Pets, & More

You can also find a wealth of information about the food companies, pet industry trends, and innovative products on the Packaged Facts resource page.

Free Resources from The Freedonia Group

The Freedonia Group has published a growing collection of white papers and ebooks, covering everything from the building envelope to off-highway equipment.

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Company Symbol Price %Chg Upland Soft... 2.63 +10.04% BRF 4.20 +3.19% J.Jill 35.92 +2.63% ARKO 5.92 +2.60% Navios Mari... 52.59 +2.39%

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Intellichec...		3.77	+7.10%
American Su...		24.09	+4.83%
LendingTree...		41.65	+4.81%
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Harte Hanks...		8.65	+4.85%
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ARKO		5.92	+2.60%
Central Jap...		10.71	+1.58%
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Upland Soft...		2.63	+10.04%
BRF		4.20	+3.19%
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ARKO		5.92	+2.60%
HUYA		4.22	+2.43%

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Pitney Bowe...		6.25	+5.04%
MS&AD Insur...		23.72	+3.72%
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Reported Earnings Surprises

Symbol	Time	Expected	Reported	%Surprise
	08:02	-0.87	-0.59	+32.18
	16:07	0.16	0.19	+18.75
	06:31	1.33	1.33	+0.00

EPS Positive Surprises for Jul 02, 2024

Symbol	Time	Expected	Reported	%Surprise
	16:10	0.03	-0.07	-333.33

EPS Negative Surprises for Jul 02, 2024

Upcoming Earnings ESP

Symbol	ESP	Most Accurate Estimate	Consensus Estimate
	1.81%	4.24	4.16
	0.33%	1.27	1.26
	2.78%	0.58	0.56
	1.93%	1.45	1.42

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Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

• Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
• Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

Free Market Research Kit

• SWOT Analysis Template
• Survey Template
• Focus Group Template

Download Free

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You're all set!

Click this link to access this resource at any time.

Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What's trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience
• Consumer attitudes about a particular topic, pain, product, or brand
• Whether there‘s demand for the business initiatives you’re investing in
• Unaddressed or underserved customer needs that can be flipped into selling opportunity
• Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

• Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
• Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

• Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
• Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
• Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
• Focus Groups
• Product/ Service Use Research
• Observation-Based Research
• Buyer Persona Research
• Market Segmentation Research
• Pricing Research
• Competitive Analysis Research
• Customer Satisfaction and Loyalty Research
• Brand Awareness Research
• Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

• Define your buyer persona.
• Identify a persona group to engage.
• Prepare research questions for your market research participants.
• List your primary competitors.
• Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

Don't forget to share this post!

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Free Guide & Templates to Help Your Market Research

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Money blog: M&S loses 'grocer of year' crown - as Sainsbury's claims title for first time in 20 years

Welcome to the Money blog, your place for personal finance and consumer news and tips. Leave a comment on any of the stories we're covering below.

Wednesday 3 July 2024 12:02, UK

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A motoring research charity says a case should be made for raising driving test fees for learners who repeatedly fail.

The RAC Foundation said this would encourage prospective drivers to wait until they are ready to pass, easing the "unacceptable" backlog of tests in the UK.

Last month, AA Driving School said it obtained Driver and Vehicle Standards Agency (DVSA) figures suggesting the average waiting time for a test at the start of February was more than 18 weeks.

A ban on driving tests during COVID  lockdowns plus a driving examiner strike has led to a bottleneck of demand.

Before 2020, the average wait time was six weeks, from booking online to turning up at the test centre.

One way of addressing the issue, according to RAC Foundation director Steve Gooding, is to consider additional fees for those with several previous failures and even to offer a rebate to first-time passers.

"Forget about all the traffic jams out on the road, there is now an unacceptable amount of congestion in the test system with learners often waiting many months for a slot," he said.

"In part these jams are being caused by people who have failed multiple times and come back to take a test that might be their fourth, fifth or sixth attempt, or even greater."

Government figures show 93,204 practical car driving tests taken in the year to the end of March were at least the candidate's sixth attempt at passing.

Under the current pricing plan, practical driving tests cost £62 during weekday daytimes and £75 during evenings, weekends, and bank holidays.

Marks & Spencer's title as Britain's grocer of the year was taken away yesterday as Sainsbury's took the crown for the first time in nearly two decades.

At a lavish ceremony held at the Royal Albert Hall, Sainsbury's took home the top prize in the Grocer Gold Awards ahead of M&S, Tesco, Lidl, Aldi and social enterprise The Company Shop.

The supermarket was praised for being the only "big four" supermarket (Tesco, Asda, Sainsbury's and Morrisons) to have gained shopper spend from both Aldi and Lidl amid the cost of living crisis.

"Restoring growth while increasing profits is not an easy thing to do at the best of times, but especially with the highest inflation in decades, and the discounters - and other rivals - also opening a significant number of new stores," said Adam Leyland, chair of the judging panel.

"But Sainsbury's has given shoppers permission to enjoy its wide range of food and drink through much more competitive pricing, most notably the launch of Nectar Prices last April, and its impressively rapid rollout."

Other awards handed out on the night included Britain's favourite supermarket, which was won by Tesco for the 10th year in a row.

Tesco also took home the award for employer of the year for its "pioneering" work in supporting diversity and inclusion as well as its support to young people, competitive pay, and step up in maternity and paternity benefits.

The award for customer service was won by Waitrose, while the Grocer Cup went to Greggs CEO Roisin Currie, recognising the success Greggs has had going from a high-street bakery chain into the UK's biggest fast food chain.

Santander has become the latest lender to announce cuts across a range of its mortgage products. 

The high street bank has said selected residential fixed rates will be reduced by up to 0.16% on election day.

The move, which comes after three other banks cut rates this week, could "ramp up the battle" between the UK's biggest lenders. 

Halifax and NatWest slashed rates by up to 0.23%, and Clydesdale Bank by 0.38%, earlier this week. 

"This is Santander reacting to its competitors and joining the rate reduction party," the managing director of Yellow Brick Mortgages, Stephen Perkins, told Newspage. 

"This move from Santander has the potential to ramp up the rate battle between the UK's biggest lenders." 

He said more cuts were likely, ahead of the expected base rate reduction in August. 

"Things are really hotting up now in the mortgage market," he added.

Simon Bridgland, director of Release Freedom, was less impressed by the move, saying it they are "abysmal rate reductions". 

"Any poor soul wanting a remortgage or existing Santander borrowers in need of a new deal will just have to stay on the higher existing rates," he said. 

"Residential lenders need to jump to it and drop rates further." 

By Sarah Taaffe-Maguire , business reporter

The index that tracks the share price performance of the 500 largest companies listed on US stock exchanges reached a new high last night. 

The rise followed comments on lowering inflation from the head of the US central bank, known as the Fed, which sparked market optimism. 

Some of the world's biggest companies make up the index, Microsoft and Amazon being two prime examples. 

Tesla's comeback in the form of a more than 10% share price rise will also have helped the new S&P 500 record. 

Its shares were at a five-month high after the electric car maker beat Wall Street expectations as price cuts helped stimulate demand.

Here in the UK, both the FTSE100 and 250 indexes are up 0.49% and 0.47% respectively. 

The biggest faller on the FTSE 100 list of most valuable companies was JD Sports which has had a run of losses for more than a week. Today its share price was down 3.61%. 

Bad news for motorists continues as the oil price tipped higher again today, reaching $86.64.

Anyone going on holidays to a country using the euro or importing goods from the continent can get €1.1797 for their pound. 

Sterling has crept up against the dollar this month with a pound buying $1.2691. 

Oreo has released a new limited edition vanilla latte flavour.

The product is already available in select supermarkets and combines a double cream vanilla filling with a vanilla latte one.

Each pack comes with 16 biscuits included and has a recommended retail price of £1.39. 

Becky Latcham, brand manager for Oreo, said: "We're absolutely thrilled to introduce Oreo's latest innovation.

"We know Oreo fans love to be playful with the way they eat their cookies so we couldn't resist putting our own spin on the original cookie that people know and love."

People aged 18 to 22 are being offered a half-price Amazon Prime membership in a bid to make the subscription "more accessible to young people".

It means anyone in this age bracket can get things like free next day delivery and Prime Video for £4.49 a month (£47.49 per year) instead of the usual £8.99.

"We're always looking for ways to provide more value to our customers and offering 18 to 22-year-olds 50% off Prime membership helps to make the wide range of Prime benefits even more accessible to young people," said John Boumphrey, UK country manager at Amazon. 

He said at an "important time" in their lives, helping young people save will "make a big difference" whether they are heading to university, starting work or moving away from home.

The half-price offer has been open to students since 2014, but this is the first time the company has offered it to all 18 to 22-year-olds.

Every Wednesday we ask Michelin chefs to pick their favourite Cheap Eats where they live and when they cook at home. This week we speak to Aktar Islam, chef patron of Opheem - the first Birmingham restaurant to be awarded two Michelin stars. 

His entry coincides with him being crowned UK chef of the year at The Cateys last night - congratulations, Aktar!

Hi Aktar , c an you tell us your favourite places in Birmingham  where you can get a meal for two for less than £40?

I'm a big fan of Tiger Bites Pig . Grab a counter seat and watch them smash out some of the best Taiwanese bao buns in the UK. My favourite is the chicken - it's seasoned with Sichuan chilli oil and topped with chicken crackle. I could eat one every day.

Bonehead is the best fried chicken spot in Birmingham. Their Bonehead and Hothead seasonings are corkers. I usually get the burgers or the strips with a side of Nashville fries. If I'm feeling brave I'll get a pickleback too, but they are punchy!

Qavali is an Indo-Persian restaurant which takes its inspiration from the Indian subcontinent and uses spices and techniques rooted everywhere from Turkey to India. Marinated meat is grilled over charcoal, and often served in richly spiced sauces and broths. I'm a meat eater, so nothing makes me happier than a big plate of grilled meat and this is my go-to.

What's your go-to cheap meal at home?

I tend to cook with a lot of pulses when I'm at home. I usually opt for a roast vegetable and lentil dish. I just grab a tin from the cupboard and use any vegetables that I have knocking around. I add garlic, cumin, and chilli. It's so simple and flavourful. Serve with a roast chicken - perfect.

We've spoken to lots of top chefs and bloggers - check out their cheap eats from around the country here...

If you regularly order your supermarket shopping online, chances are you'll have had a delivery turn up late at least once.

The bad news is that if you didn't try to claim back any extra you paid for a specific delivery slot, you may have missed out.

The good news is you now know for future.

Consumer group Which says: "If you paid extra for special delivery and your order arrived later than agreed, you can claim back the extra delivery cost as the service wasn't delivered."

We asked Scott Dixon, from The Complaints Resolver , to go into a bit more detail - and he flagged S49 of the Consumer Rights Act 2015, which states:

"Every contract to supply a service is to be treated as including a term that the trader must perform the service with reasonable care and skill."

Scott says: "Late delivery would be considered as a breach of contract under the Consumer Rights Act 2015, as you paid for a time-specific delivery as part of the contract you entered into.

"You could request a refund of the delivery charge as the time-specific part of the contract constitutes a breach and has not been fulfilled.

"I would contact customer services and be nice about it, as you are more likely to elicit a better outcome that way given the value involved."

The inspiration for this post was one of the Money team seeing their shopping arrive 45 minutes late last weekend.

They rang Tesco's customer service team who, full marks, took down the details and refunded the £7 delivery charge without much fuss.

Tesco's media team later told us they judge things case by case - but they do encourage you to contact their customer relations teams if there's any delay.

We asked the other supermarkets for their policies.

Asda said...

"Asda always aims to deliver goods within the delivery slot agreed with the customer. However, if an order is delivered outside of this slot, we will let the customer know and they are then able to request a refund for the delivery charge."

"We offer customers a one-hour delivery slot of their choice. If we're running late, we'll always contact the customer directly to let them know. On the rare occasion that we're really late, our customer hub advisors can issue refunds - these are assessed on a case-by-case basis."

Morrisons...

"We work with customers on a case-by-case basis to resolve any late delivery issues."

Waitrose...

"In the event of a delay, the shop makes every effort to contact each customer directly in advance of their delivery to explain the situation and provide an updated ETA. If the customer is no longer able to accept the delivery, we work with them to reschedule it at a time that suits. While delays are often beyond our control, we assess each situation on a case-by-case basis, and Partners can offer a gesture of goodwill when customers are inconvenienced."

Regardless of their policies, it's worth (politely) pushing - as the law is on your side.

The average UK house price ticked up in June, leaving first-time buyers spending almost £2 out of every £5 on their mortgages.

Typical house prices rose by 0.2% to £266,064, meaning there has been a 1.5% increase on the same time last year, a report by Nationwide found.

June saw prices rise at half the pace they did in May, but housing affordability is "still stretched", said Robert Gardner, Nationwide's chief economist.

And Amy Reynolds, head of sales at estate agency Antony Roberts, observed more people were looking to downsize to release capital to live on and pay bills in a "hugely concerning" trend.

A bank with millions of customers in the UK will soon start charging people to use their debit cards abroad .

Metro Bank emailed customers last week to tell them it will introduce a 2.99% charge on all transactions outside the UK, including Europe, as of 29 August.

Anyone wanting to withdraw cash from their account will also pay the fee plus a £1.50 ATM charge.

The bank currently does not charge for debit card use and cash withdrawals in Europe.

Walkers have confirmed one of its  snacks has been discontinued . 

The Walkers Stax, which were similar to Pringles, are no longer available in the UK. 

Writing on X, a customer said he had been able to find the product abroad and asked if he could buy them over here. 

"We used to make Walkers Stax here in the UK, but sadly they're no more," the crisp brand replied. 

It also said there were no plans to bring them back to market.

However, it seems like the crisps might not have been around for some time...

In 2021, Walkers replied to another online post saying it was sorry that they were no longer available. 

Savers transferred £4.2bn extra into cash ISAs in May, according to new figures from the Bank of England - a record for the month.

It built on the previous record £12.3bn poured into the accounts in April, as people made the most of their annual tax-free savings.

Investment platform AJ Bell said figures show the 2024-25 tax year has "started with a big bang" for cash ISA savers.

Laith Khalaf, head of investment analysis, said: "Early bird ISA savers are no doubt out in force because they know taxes are rising as a result of frozen income tax thresholds."

He added: "At the same time tax thresholds have been frozen, interest rates have risen, making it more likely that savers will breach their tax-free savings allowance," he said.

"That means more people pushed up into the higher rate income tax band, where the personal savings allowance (the amount of interest you can earn each year before paying tax) falls from £1,000 to £500, or indeed to £0 for those in the additional rate tax bracket."

ISA savers can earn tax-free interest on their ISA savings, which are limited to £20,000 each year.

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