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Marketing Strategy Powerpoint Presentation Slides

Build an overall business plan to reach your prospective clients and turn them into customers using these Marketing Strategy PowerPoint Presentation Slides. Marketing strategy is a long-term forward-looking approach to planning which is used to achieve sustainable competitive advantage over others. However, this can only be achieved after setting actionable goals. This strategic planning PowerPoint presentation can be used to showcase your SMART goals. It can also be employed to state your brand strategy, define your target audience, create buyer personas and other important elements. Having as many as 18 visually attractive and attention-grabbing slides, this business marketing plan PowerPoint slideshow can be used to display the entire customer journey. This helps in facilitating customer engagement. You can also make use of this marketing strategy framework to throw light on some digital marketing channels that you will be using in order to reach out to a larger audience. Therefore, without any further ado, download this engaging marketing strategy plan PowerPoint complete deck now.

Marketing Strategy Powerpoint Presentation Slides

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Presenting this set of slides titled Marketing Strategy Powerpoint Presentation Slides. Our topic specific Marketing Strategy Powerpoint Presentation Slides presentation deck contains eighteen fully editable slides.  With all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates you can add personal touches. You can also alter the colors, fonts, font size, and font types of the template and convert it into formats like PDF, JPG, and PNG.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Marketing strategy. State Your Company Name and begin. Slide 2 : This slide shows Content of the presentation. Slide 3 : This slide presents Goals Setting in tabular form. Slide 4 : This slide displays Brand Strategy with related imagery. Slide 5 : This slide represents Define Target Audience on the basis of the mentioned parameters, you can fill in the details as per the requirements. Slide 6 : This slide showcases Create a Buyer Persona including- Name, Description, Demographics, Job Title, Industry, Education, etc. Slide 7 : This slide shows Buyers Journey with stages as- Awareness, Interest, Decision, Advocacy. Slide 8 : This slide presents Marketing Channels and Strategic Approach. Slide 9 : This slide displays Budgeting with related imagery. Slide 10 : This slide showcases Marketing Strategy Icons. Slide 11 : This slide is titled as Additional Slides for moving forward. Slide 12 : This is Our Mission slide with related imagery and text. Slide 13 : This is Our Team slide with names and designation. Slide 14 : TThis is About Us slide to show company specifications etc. Slide 15 : This is Our Goal slide. Show your firm's goals here. Slide 16 : This is a Blub or Idea slide to state a new idea or highligh information, specifications etc. Slide 17 : This slide is titled as Sticky Notes. Post your notes here. Slide 18 : This is a Thank You slide with address, contact numbers and email address.

Marketing Strategy Powerpoint Presentation Slides with all 18 slides:

Use our Marketing Strategy Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

Marketing Strategy Powerpoint Presentation Slides

Defining a target audience helps to create more effective and targeted marketing campaigns that resonate with the specific needs and preferences of the audience. This leads to higher conversion rates and return on investment.

Budgeting helps to allocate resources and funds effectively to achieve marketing goals. It helps to prioritize marketing efforts and measure the success of marketing campaigns.

A buyer persona is a detailed description of a fictional ideal customer that represents a specific segment of the target audience. It helps to understand the target audience better and create more personalized and effective marketing messages.

The stages of the buyer's journey are awareness, interest, decision, and advocacy. By understanding these stages and creating targeted marketing messages for each stage, marketers can better guide potential customers through the journey and increase conversion rates.

Brand strategy is a long-term plan for building and developing a strong brand identity and reputation. It is important in marketing because a strong brand can help to differentiate a company from its competitors and create a loyal customer base.

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Marketing Strategy Presentation Template

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Marketing Strategy PPT

Having a marketing strategy presentation is essential for any business, large or small. It forms the base plan that the company will use to attract clients and sell its product. A diversified company needs multiple marketing strategies, each for a different product aimed at a different market.

Coming up with a marketing strategy isn't a simple task and drawing one up from scratch can be intimidating. By using our recommended marketing strategy template, you can be sure that you've addressed all the vital elements of a marketing strategy, all in a slick business presentation format.

Our marketing strategy slide deck can be easily adapted to all sorts of sectors and markets and can be used for almost any type of organization. It's easy to add or remove slides, providing you with the perfect business presentation template when you finally bring your marketing strategy to light.


Much of marketing is focused on creating a strong brand for your particular product. By placing this the brand name at the forefront of the marketing strategy template, we can create interest early in the presentation.


This slide can be used to provide a brief overview of the product and what the expected results from the campaign are. Keep this relatively short and succinct, as the slides will go into much more detail further on.


The next couple of slides take an in-depth look at the company, the product and the goals of the marketing strategy.

The main goal of the marketing strategy needs to be at the forefront. This goal should be clearly stated, specific and measurable. Additional goals may be goals that help achieve the main goal or supplementary goals that are 'nice-to-have' but aren't the main focus of the marketing strategy.

Corporate culture and how the company is perceived play a very important role in the marketing of the product. Use this slide to provide the background of the various elements of corporate and external culture that may influence the marketing of the product.

Market share

Market share is an important consideration, especially if one of the aims of the marketing strategy is to increase market share of an existing product.


Knowing who the customer is has become a priority in today's marketing environment. Target marketing is effective in creating long-time customers who will retain brand loyalty and drive sales.

Customers in region

A good marketing strategy will take into account regional differences to different strategies in different markets. Knowing how many customers are in a region can help determine which regions are a priority.

Core customer audiences

The core customer audience is the one that repeatedly buys the product and drives most of the revenue of the business. Identifying these audiences ensures that the marketing strategy is effectively targeting the population that will provide the largest ROI.

Value drivers

These are the aspects of the product that make it stand out from the competition and increase its value to customers. Value drivers constantly shift as market conditions change and may not even directly relate to the product. All of these need to be identified in order to take advantage of them during the marketing campaign.

Customer base per product

If a business has more than one product, it's worthwhile to see how these products compare in terms of sales. This can be useful if the core audience is the same for all products, but may also provide insight into how various customer bases react to various products.


Use this slide to identify various competitors and what they're doing better than you in the same market space.

These are the aspects where your product is better than your competitors', and a good marketing strategy will leverage these as much as possible.

Market segmentation

Market segmentation analysis provides a baseline of understanding how the market uses the product and what they are seeking in similar products, essential for a great strategy.


To identify something that works, it's also worthwhile to analyze what hasn't worked. Use this space to discuss various other strategies that were considered and which aspects of these strategies made it into the eventual marketing plan.


These slides can be further expanded on to detail the marketing strategy and marketing plan, or can simply be used as a teaser for a subsequent marketing plan presentation.

Once you've done all the hard work of coming up with a marketing strategy, use our slides to convey your message across effectively during any business presentation.

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Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

cover for the essential guide to marketing plan presentations article

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

  • Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

  • Step 3 – Building a market analysis

Step 4 – Defining the target market

  • Step 5 – Defining marketing objectives
  • Step 6 – Building marketing strategies
  • Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

  • What are marketing tactics?
  • Content Marketing tactics
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  • Social Media Marketing tactics
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  • Marketing budget
  • What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

  • Why do you need a marketing strategy?
  • Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

  • Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

  • Establishing measurable goals
  • Actionable consistency for business strategy
  • Working within a budget for clear financials and detailed expenditure
  • Improves your relationship with customers
  • Helps businesses to gain new investors
  • It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

example of SMART goal setting for marketing goals

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Applying a KPI dashboard template to showcase the sales performance of a company by year and growth potential

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

A competitor analysis slide intended for an e-commerce site in the digital photography niche

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

creating a SWOT analysis for a photography e-commerce business

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

creating a ICP analysis for an e-commerce business in a new marketing plan strategy

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

A TAM SAM SOM presentation for a marketing plan purpose

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

A USP slide in a marketing presentation plan

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

application of a 4Ps marketing mix

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

The 7Ps of Marketing explained

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

defining marketing channels for your business

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation, and reusable purposes.

1. Marketing Plan PowerPoint Template

marketing strategy business plan ppt

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

marketing strategy business plan ppt

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

marketing strategy business plan ppt

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

marketing strategy business plan ppt

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

a presenter introducing the marketing budget

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

  • Executive Summary Slide : A brief overview of your marketing plan
  • Business Goals Slide : Represent precisely what your business depicts
  • A. Identify your target customer.
  • B. Identify your direct and indirect competition and state how your business will differ?
  • Market Objective Slide : Define the economic and market-psychological objectives of your business.
  • Market Strategies Slide : Identify how you will achieve the set targets in the market.
  • Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
  • Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
  • Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
  • Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

  • Defines the goals to be measured in the marketing plan
  • Helps to define vision and long-term objectives
  • Helps to decide which marketing channels the efforts should be focused on
  • Allows companies to address where the money should be spent
  • It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

a slide containing the marketing implementation for the strategy to apply

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

  • Analyze the various needs of client groups and focus on the market.
  • Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
  • Set out necessary aims and create an efficient action plan to implement your marketing strategies.
  • Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
  • Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

  • Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
  • Do not rely on a smaller number of consumers.
  • Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

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Marketing Plan

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Lack of internal alignment, budget limitations, absence of innovation, broken data and inaccurate customer insights are some of the pain points that keep marketers up at night. The good news is that a solid marketing plan might be the answer to most of them. With our Marketing Plan deck, you can make your goals visible and measurable to minimize customer churn and maximize profits.

Slide highlights

Use this slide to communicate the results of your Segmentation, Targeting and Positioning (STP) research. This means talking about your strategy to Segment your market, Target your best customers and Position your offering.

Introduce main marketing objectives (brand's defined goals) to your stakeholders with this slide. Make sure that your objectives are specific, measurable, achievable, relevant and time-bound. Also mention, how you'll will qualify them.

Marketing executives are often challenged with justifying budgets to the company leadership. That is why discussing financial objectives is imperative. Talking about expenses upfront will better your chances of staying within the allocated budget.

Strategic marketing plans focus on the marketing objectives and explain how marketing efforts will help the organization achieve its bigger goals. They also focus on the company's resources on reaching target customers and encouraging them to act.

Some of the most common marketing strategy plans are:

  • Quarterly Marketing Plan
  • Annual Marketing Plan
  • Paid Marketing Plan
  • Social Media Marketing Plan
  • Content Marketing Plan
  • New Product Launch Marketing Plan

Our Marketing Plan deck begins with an Executive Summary, then moves on to Environmental Analysis, Segmenting-Targeting-Positioning (STP) modeling, Market Base and Customers, Target Market Segmentation, Market Share and Competition, Strengths and Weaknesses Profile, Opportunities and Threats Analysis, Chance-Risk Analysis, Key Marketing Objectives, Marketing SMART Goals, Marketing Mix, Product Mix, Product Portfolio Analysis, Promotional Mix, Pricing Strategy, Marketing Communication Policy, Marketing Management Process, Personnel Requirements, Financial Requirements, Marketing Plan Rollout Timeline, Gantt Chart and, finally, a variety of Marketing KPI Dashboards to always keep your goals in check.


"A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal," HubSpot team says. According to them, the below steps will help you put together a comprehensive marketing plan.

  • State your business's mission – a mission is specific to your marketing department, however, it should serve your business's main mission statement. "Be specific, but not too specific. You have plenty of space left in [your] marketing plan to elaborate on how you'll acquire new customers and accomplish this mission," HubSpot experts say.
  • Determine the KPIs for this mission – describe how the department will track its mission's progress and determine your key performance indicators (KPIs).
  • Identify your buyer personas – a buyer persona is a description of whom you want to attract, including age, sex, location, family size, job title and other details. "Each buyer persona should be a direct reflection of your business's customers and potential customers. Therefore, it's critical that business leaders all agree on what your buyer personas are," the experts say.
  • Describe your content initiatives and strategies – include the main points of your marketing and content strategy here.
  • Define your plan's omissions – a marketing plan's purpose is to explain what the marketing team is going to focus on and what the marketing team is not going to focus on. HubSpot team explains that omissions help to justify your mission, buyer personas, KPIs and content.
  • Define your marketing budget – your strategy might leverage many free channels and platforms, but there are always hidden expenses to be accounted for, such as freelance fees, sponsorships or a new full-time marketing hire. Develop a marketing budget and outline each expense in this section of your marketing plan.
  • Identify your competition – "part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one in this section," the experts say.
  • Outline your plan's contributors and their responsibilities – explain who's doing what and assign tasks and make it clear which teams and team leaders are in charge of specific content types, channels, KPIs, etc.

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Expert advice

Top industry specialists shared enlightening tips with "Inc." magazine. Here are some of the most inspiring ones:

Andrew Pickering and Pete Gartland, co-founders of Andrew and Pete

"Spend 90% of your marketing efforts doing something remarkably well and 10% experimenting."

Jeff Sauer, founder of Data Driven U

"Take a step away from Google Analytics and go as low tech as possible; use a whiteboard or Excel to write down your objectives."

Emeric Ernoult, co-founder and CEO of Agorapulse

"Focus on monetization, retention and acquisition. Companies that focus on these key factors grow three times faster than those working solely on the acquisition. While the acquisition is important and seems easier, it isn't the driving factor of growth for most businesses. By spreading your energy across retention and monetization, you can reap the full benefits from current customers."

Julia Bramble, social media strategist for Bramblebuzz

"Act more like a friend on social media. [...] Businesses must begin to share the tips and information that our friends need. That means sharing a funny story, asking questions, being empathetic, following up and raising a smile."

Ieva Zelca, CMO at Accuranker

"Experimenting with strategies can help strengthen the weak areas within your business, as long as you create actionable goals and record the new method's impact over time. It's important that you measure your results because, then, you'll learn more about what works for you and what doesn't."

Sarah-Jayne Gratton, technology futurist

"Keep an eye on artificial intelligence. Marketers need to be aware of how predictive analytics can understand and see the behavior in retail, or any aspect of the business."

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Strategic Marketing Plan

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All companies nowadays need to have strong marketing departments, as they help a lot in terms of making the products known to the public and increasing brand awareness. If you need to present a marketing plan and, at the same time, impress your audience, try this template. The slides contain gradients, abstract shapes and some spots with a blur effect. All layouts contain rounded rectangles where you can enter the contents. What kind of content? For example, timelines, target customers, budget or a SWOT analysis.

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