milkshake bar business plan

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6 Tips for Starting a Successful Milkshake Business

by Brett Nestman July 20, 2021

Milkshakes are one of humankind’s greatest creations. Milkshakes will never go out of style—these tasty drinks make the world seem less atrocious than it is. The looming excitement over this dessert is just the tip of the iceberg.

Specialty ice cream shops and milkshake bars have popped up for many years now. An edge these businesses have in the industry is a reasonable investment with little competition. That said, kickstarting a foodservice business is no simple act. We’ve compiled a list of six tips for starting a successful milkshake business for your consideration. Here’s what you should keep in mind.

Create a Solid Business Plan: Franchise or Independent

When you begin your business, you should decide whether you want to franchise or independently start from scratch. Because of rising popularity, entrepreneurs can lean either way for profitable opportunities. Capitalizing on the growing demand through brand reputation or your imagination is up to you. Whatever the case, every foodservice business requires a solid business strategy for profitability. Calculate monthly expenses, payback predictions, and perform research on local prospects.

Balance Suitably Between Aesthetic and Convenience

Out of the six tips for starting a successful milkshake business, striking the right balance between trends and efficiency is at the top of the list. No business can succeed without quick and efficient service. While meeting current desires and producing quality products is key, you can’t serve all parts of the milkshake market: you must find a balance.

Create a Menu That Builds the Brand

A milkshake bar’s menu is dependent on its concept. The unique part of a business lies in the product. Today’s consumers have a wide array of dietary needs or eating habits. Even the most lactose-intolerant individuals on the planet can indulge in a non-dairy version of these iconic dessert drinks. Plant-based drinks or fruit smoothies are also ideal alternatives. Diversify your menu to build up a customer-satisfying brand.

Know Your Target Demographic

Milkshakes are solutions to life’s problems, but alas, they are not for everyone. Whether your business will lean more towards reliable quick-service or deluxe sit-down, consider your customer audience. Product taste and design depend on who your customers are. The ideal way to go is targeting older kids, teens, young adults, and families.

Consider Location, Location, Location

Decisions about size and setup are important for gaining customers from right where you are. A prime site that gets good foot traffic for your area is critical for success. The best revenue potential lies in recreation areas, tourist attraction sites, shopping malls or strip outlets, or well-visited parts of town.

Invest In the Right Equipment

A business won’t get far without the right equipment for the venture. Invest in high-quality kitchen or counter gear to get the job done correctly. Turn to DSL for the best and longest-lasting commercial foodservice solutions on the market. We offer a Taylor commercial milkshake machine for sale for unlimited flexibility in shake combinations. Reach out to us about product specifications—we’re here to serve you so you can serve future customers.

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6 Tips for Starting a Successfully Sweet Milkshake Bar Franchise

Who doesn’t love milkshake? Hardly anyone – that’s why starting a milkshake franchise is a great choice. In this article, we give you our top tips for opening your own successful business in the sector.

The milkshake market has expanded rapidly in recent years. As consumers increasingly look for new, innovative products, drinks retailers are looking for fresh ways to shake up the sector. Today, you’ll find everything from avocado and coconut milk vegan milkshakes to ‘freakshakes’ topped with cream, brownie bites and as many other goodies as you can get your hands on.

Experts now believe the global packaged milkshake market is worth more than £180 billion and will expand at a compound annual growth rate of 6.3 percent until 2025. Although there aren’t clear statistics on freshly made shakes, the indulgent drink is evidently increasing in popularity among consumers, which indicates that café and restaurant franchises should see future success.

Why start a milkshake bar?

Opening a milkshake bar will allow you to capitalise on the sector’s growing demand. Before we get into our top tips for launching your business, here are a few reasons why you should launch it in the first place:

• Milkshakes are ‘trending’ Milkshake bars have become incredibly popular places to spend time with friends and family, particularly among young people. Many nip into their local milkshake café during lunch breaks or after school.  
• They’re social media friendly Whether you’re serving gloriously minimalist milkshakes or creamy, overloaded freakshakes, there’s scope to put a focus on aesthetics and make sure your products are ‘Instagrammable’. Not only will this add to the customer experience, but it’ll also help get word of your business out and boost sales.  
• There are great franchise availabilities Because of the rising popularity of milkshakes, more and more entrepreneurs are recognising the opportunity to expand their business. As a result, there are a variety of franchises you can join to capitalise on the growing demand for milkshakes.

>> Read more:

• Open a Dessert Franchise: A Mouth-Watering Opportunity
• Top 9 Dessert Franchises in the UK
• Little Dessert Shop: Open Your Franchise Store
• Dessert Restaurants: What Franchises Are There in the UK?

Starting a successfully sweet milkshake bar franchise

So, how do you get started? Here are our six top tips for launching a successful milkshake bar.

1. Create a diverse product offering

Today, consumers have a huge range of dietary requirements and eating habits, so, if you want to maximise your profitability, you’ll need to offer a variety of different products. If your business isn’t a specialised ‘healthy shake’ bar, why not add plant-based milkshakes or fruit smoothies alongside your main offering?

You may argue that customers come to your shop to get their sugar fix. But diversifying your menu will help you make money from your customers’ health-conscious siblings, vegetarian parents or ‘Veganuary’-partaking friends.

2. Stay on top of the latest trends

If you start a milkshake bar, your target market will predominantly be young people. This demographic’s frequent use of social media helps trends develop and grow at a rapid pace. So, to get the most out of your business, consider taking note and working out how you can use them to your advantage.

Of course, basing your entire business around a trend could spell disaster when consumers move on to something else, but adapting a number of drinks could prove lucrative. Whether it’s incorporating a popular ingredient or boosting protein content, there are plenty of ways you can attract customers into your milkshake bar.

3. Bag a prime location

A milkshake bar needs to be in an area with high footfall if it’s to be successful. There’s no use in starting one up in an industrial estate or a quiet village in the countryside. The ideal location for a milkshake bar is on a busy high street with plenty of surrounding businesses.

By opting for a site in the middle of a popular shopping district, you can borrow the trade generated from other businesses to sell your shakes. A nearby cinema or fast-food restaurant, for instance, can offer plenty of customers looking for a sweet treat.

4. Hire great staff

Taking on the right employees can make all the difference in retaining customers. These are the people who will represent your brand’s personality, and if you get it wrong, your milkshake bar could fall at the first hurdle. While shoppers might not come for smiley staff, they’ll definitely be more likely to return if they are greeted by helpful, friendly people.

After all, visiting a milkshake bar is an ‘experience’. Customers should be able to watch their chosen milkshakes being made and have a chat with employees about their favourite flavours. After this, customers should feel more like a part of the brand and be more enthusiastic about returning than they would if they had been faced with indifferent staff.

5. Anticipate seasonal slumps

Inevitably, you’ll sell fewer milkshakes in the winter than in the summer. For this reason, you’ll need to make sure you save enough money in the summer months to cover your outgoings during the winter.

There are ways to increase sales during the winter to help you stay afloat. For example, you could bring out a range of new milkshakes and offer free tasters for passers-by to sample them. Alternatively, why not launch a promotional deal to encourage shoppers to indulge in their favourite drink?

6. Launch local marketing campaigns

If you join a franchise, you may find the franchisor takes care of nationwide advertising for you. You may have to contribute to a marketing fund every month in order to benefit from promotional activity that takes place on a brand level.

But there’s plenty you can do in your local area. Again, giving out free samples and launching money-saving deals can help draw in customers, or you could advertise your unit on a local radio station. Finally, one of the cheapest ways to get word out is to set up social media profiles. Posting high-quality photos of your delicious milkshakes should not only get people talking about your brand, but visiting your store too.

• Top 5 Ice Cream Franchises in the UK
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• Magnum Ice Cream Franchise – Do They Offer Franchise Opportunities?
• The Ice Cream Industry and Franchising in 2019

Milkshake Bar Franchise Opportunities

Here are our top milkshake franchises looking for new recruits – see below for more details.

Shakeaway is the world’s largest milkshake bar, responsible for reframing milkshakes as the fun and refreshing drink we know and love today. It uses fresh ingredients and makes every order by hand, offering 180 different flavours.

You can even make an endless list of combinations to find your perfect shake. As well as fruity smoothies, Shakeaway even has healthier fat-free and low sugar options on the menu, even in the form of frozen yoghurt.

• Becoming a Shakeaway franchisee: You don’t need any previous experience to start your own Shakeaway unit. To learn more and sign up, click here .  
• How much you need to invest: You can start up your own Shakeaway business with a minimum investment of £40,000 and a total investment of £100,000 overall.  
• What you get for your investment: The management team will support you in every aspect, from finding the perfect location for your store and recruiting the team, right down to the nitty-gritty of marketing administration.

Baskin Robbins

Founded in 1945 by Burt Baskin and Irv Robbins, this business has over 7,300 stores across almost 50 countries. Baskin Robbins serves milkshakes, smoothies and fruit creams alongside a huge selection of ice creams. The ice cream giant is known for its innovative approach. It sells hand-packed, mousse-textured ice creams and pioneered the use of traditional dessert ingredients like apple pie and cheesecake.

• Becoming a Baskin Robbins franchisee: When you join this franchise, you’ll be able to tempt customers with exclusive Baskin Robbins sundaes. To learn more and sign up, click here .  
• How much you need to invest: Franchisees looking for a piece of the action should be willing to make a total investment of £500,000.  
• What you get for your investment: Investors will get help finding suitable site locations, as well as guidance in operational support, management systems, food safety and health and safety. What’s more, quarterly franchisee meetings provide an opportunity to network with and learn from other franchisees on a regular basis.

Start your milkshake bar business today

If you want to start a fun and exciting business with a franchise, you’re in the right place. But remember, you don’t have to run a milkshake bar to sell shakes; why not open a food franchise selling milkshakes alongside a range of other tasty options? To view all your options, click here .

Alice Tuffery , Point Franchise ©

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How to write a business plan for a milkshakes shop?

Putting together a business plan for a milkshakes shop can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing milkshakes shop, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a milkshakes shop?

• What information is needed to create a business plan for a milkshakes shop?
• How do I build a financial forecast for a milkshakes shop?

The written part of a milkshakes shop business plan

• What tool should I use to write my milkshakes shop business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a milkshakes shop business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your milkshakes shop. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your milkshakes shop to be in the next three to five years.

Once you have a clear destination for your milkshakes shop, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small milkshakes shop runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your milkshakes shop's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your milkshakes shop business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your milkshakes shop's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your milkshakes shop, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your milkshakes shop has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your milkshakes shop, let's delve into the necessary information needed to craft an effective plan.

Information needed to create a business plan for a milkshakes shop

Drafting a milkshakes shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a milkshakes shop

As you consider writing your business plan for a milkshakes shop, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your milkshakes shop.

You might find that customers may prefer certain flavors over others. For example, they may prefer classic chocolate and strawberry milkshakes over more exotic flavors. Additionally, you might discover that customers may be willing to pay a premium for milkshakes made with organic or locally sourced ingredients.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your milkshakes shop.

Developing the sales and marketing plan for a milkshakes shop

As you embark on creating your milkshakes shop business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a milkshakes shop

Whether you are starting or expanding a milkshakes shop, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A milkshake shop might incur staffing costs such as wages for employees, taxes, and health insurance for employees. Additionally, the shop might need to purchase equipment such as blenders, refrigerators, and freezers, as well as other items such as cups, straws, and spoons.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your milkshakes shop, it is time to start creating your financial forecast.

What goes into your milkshakes shop's financial forecast?

The financial forecast of your milkshakes shop's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a milkshakes shop are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a milkshakes shop shows how much revenue and profits your business is expected to generate in the future.

Ideally, your milkshakes shop's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established milkshakes shop. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your milkshakes shop

The balance sheet for a milkshakes shop is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your milkshakes shop's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your milkshakes shop's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a milkshakes shop shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your milkshakes shop business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your milkshakes shop as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your milkshakes shop, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your milkshakes shop business plan, let's shift our focus to the written part of the plan.

The written part of a milkshakes shop business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a milkshakes shop business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your milkshakes shop's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your milkshakes shop, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

In your milkshakes shop business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your milkshakes shop, you could emphasize its potential for success. It may be situated in a busy area with a large population that could increase your customer base. The area could have a variety of other businesses around it that could draw customers to your shop. Additionally, the area might have good access to major roads and public transportation, which could make it easier for customers to reach your shop. Moreover, the shop could be in a well-maintained area with attractive sidewalks, parks, and other features that could help create a more inviting atmosphere.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your milkshakes shop might offer a range of classic milkshakes, malt milkshakes, and smoothies to give customers a variety of flavors. It might also offer customizations such as different flavors of ice cream, a variety of syrups or sauces, and toppings like chocolate chips, marshmallows, and sprinkles. Additionally, it could provide specialty milkshakes made with unique ingredients or offer seasonal flavors to keep customers coming back for more.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When outlining your market analysis in the milkshakes shop business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your milkshakes shop, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your milkshakes shop targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include teenage girls who are looking for a sweet treat. They want something that is tasty and convenient, so a milkshake is the perfect option. They can enjoy their treat while also having a fun outing with friends.

In the competition subsection, introduce your main competitors and explain what sets your milkshakes shop apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your milkshakes shop.

5. The strategy section

When crafting the strategy section of your business plan for your milkshakes shop, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your milkshakes shop faces a variety of risks. For example, you may experience theft of products or equipment. Additionally, you could be exposed to liability and property damage if an accident were to occur in the shop. These risks could lead to a decrease in profits and could severely harm the business. It is important to be aware of these risks and to take steps to mitigate them.

6. The operations section

The operations of your milkshakes shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your milkshakes shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

Your milkshake shop may have two key assets and IP that could be valuable to your business. These could be the recipes for your special milkshakes, or the logo and branding of your shop. The recipes for your milkshakes could be a closely-guarded secret, and the logo and branding could be a key part of your shop’s identity. Both of these assets and IP might be important for the success of your business.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a milkshakes shop business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my milkshakes shop's business plan?

In this section, we will be reviewing the two main solutions for creating a milkshakes shop business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your milkshakes shop's business plan

Using online business planning software is the most efficient and modern way to create a milkshakes shop business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your milkshakes shop's business plan

Outsourcing your milkshakes shop business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the milkshakes shop business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your milkshakes shop's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your milkshakes shop business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your milkshakes shop business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your milkshakes shop's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your milkshakes shop. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a milkshakes shop? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Published on 11 Sep 2023 , last update on 12 Sep 2023 , as per our editorial standards .

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Sample Smoothie Drink Bar Business Plan PDF [Template]

Smoothie drink business plan sample.

A smoothie drink bar requires adequate planning before the business is launched. Entrepreneurs sometimes find themselves in a fix on how to organize their business. This is where a business plan comes in handy.

Because of the benefits accrual to a business through the writing of an effective business plan, this smoothie drink business plan sample will include all the vital areas to aid the entrepreneur in writing out his/her unique business plan.

This comes with brainstorming, as it is expected that the entrepreneur will supply his/her own experiences and reality.

Here is a sample business plan for starting a smoothie drink business.

– Executive Summary – Products and Services – Our Vision Statement – Our Vision Statement – Market Analysis/ Trends – Publicity and Advert Strategy – Payment Channels – Sources of Funding – Marketing and Sales Strategy – Competitive Advantage – Sources of Revenue/Forecast

Executive Summary

Set to provide the best services in the smoothie beverage drinks industry sector, Tasty Smoothies is a budding smoothie drink business outlet with a strong desire and passion to provide exceptional services within this sector.

Making use of the best cutting-edge technology and a well motivated and highly professional workforce, this smoothie outlet, located in New York, intends to expand its operations within the first two years of its operations to cover the whole of New York.

Products and Services

Products from Tasty Smoothies will include varieties of smoothies, juices, protein bars and signature smoothie drink flavors from our stable.

Also, services to be rendered will include training which will not only be for Tasty Smoothie staff, but also for those clients interested in learning our production techniques and other services. These products and services will be very affordable and pocket-friendly to our clients.

Our Vision Statement

Our Vision at Tasty Smoothies is to provide premium products and services that will be satisfactory to all our target clients and to expand our operations within the shortest possible time. We have the vision to open more Tasty Smoothies outlets to provide services covering the whole of New York.

Our Mission Statement

Our mission is the total satisfaction of our highly esteemed customers while at the same time making profits, thus, creating a win-win situation for both our business and our customers. This will be achieved through the hire of the best hands in the industry and also business strategists who will be coordinating our operations.

Market Analysis/Trends

The smoothie drink industry has shown a huge potential to grow, this is evident by the growing number of outlets opened yearly within New York alone. Each of these smoothie bars have adopted unique strategies to serve their clients through innovative services such as the introduction of new smoothie flavors while retaining the standard smoothie flavor for those customers who will not like a change in flavor.

Also, there has been a growth of outdoor mobile services provided in sport arenas, holiday resorts and other public spaces recording a high number of foot traffic.

Publicity and Advert Strategy

The mode of publicity to be used by Tasty Smoothies will cover a wide variety of options to achieve the widest reach possible. We will be deploying technology which includes the use of the local radio and TV stations to advertise our products and services.

Also, the internet will be exploited, and a website setup to give us an online presence. Billboards bearing our services will be mounted at strategic places with high foot traffic and also fliers distributed to ensure that we increase our visibility.

Payment Channels

Customers and clients of Tasty Smoothies will have no worry having to pay for our services as there will be variety of channels for payment to accommodate the widest range of clients with varied choices of payment. Among the different channels of payments are the use of POS, the acceptance of cheques, cash payments, mobile banking among the several others.

Sources of Funding

Tasty Smoothies will be funded through two main sources of funding, the first source of funding will come from savings already made, representing 40% of the startup capital needed, translating to $40,000 while the remaining 60% of funding will be solely sourced through dept financing option. This loan will be sourced from the financial institution used by the proprietor.

Marketing and Sales Strategy

The publicity and advert strategy to be adopted by Tasty Smoothie includes the creation of distribution channels through the creation of distribution agreements with store owners to market our products in retail stores, department stores, mobile trucks, and the use of experienced marketing specialists to help in effectively marketing our products to achieve maximum market penetration.

Competitive Advantage

Our competitive advantage in this industry is the hiring of the very best hands to handle our production and marketing procedures. Because we know what a motivated workforce can achieve, we will be focusing on providing the best motivation, including an attractive remuneration package to enable them perform optimally, thereby providing satisfactory services to our clients at the long run.

Sources of Revenue/Forecast

Our source of revenue will come primarily through the marketing of our products and services. We will be profiting from the sale of our products and services and also from the training fees charged trainees for training. We have forecasted that within the first 3 years of our operations, we will have achieved financial inflows reflected on the table below;

– 1st Year $100,000 – 2nd Year $210,000 – 3rd Year $500,000

Provided above is a smoothie drink business plan sample with all the necessary areas stated. With the above information, the entrepreneur only needs to brainstorm and bring out information relevant to his own business using this sample guideline.

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Creating Content for a Milkshake Bar Business

If you own a milkshake bar, you already know you're in a competitive market. Your milkshakes need to be the top-notch and your content needs to be even better! Creating great content is the key to get customers choosing your milkshakes over the competition. Here are some tips on how to make content that leaves an impression.

Use inspiring visuals to engage potential customers. Whether it's making infographics or designing original images, great visuals can draw people into your content. Designing original images with tools like Desygner is easier than ever before. Showcasing your milkshakes on social media platforms with these unique designs will make them stand apart from the rest.

Another great way to go about creating content is by writing engaging blog posts related to milkshakes or desserts in general. You can write about unique flavor combinations or how people can make their own recipes at home. Or, discuss different toppings that can spruce up any milkshake or "freak shake". By regularly creating fresh content, you can keep potential customers interested in what your business has to offer.

Creating good content isn't always easy, but with a little creativity and dedication you can make sure that customers come back for more of your delicious milkshakes time and time again!

Uncommon Mistakes to Create Content for a Milkshake Bar Business

When thinking about how to create content for a milkshake bar business, it is easy to think you have to focus on the product. However, this is often not the best tactic. It is important to realize that much of the success of a milkshake bar business relies on its customer service and atmosphere, both of which can be highlighted in content creation.

The Right Content Strategies

It is more important to focus on the customer experience when creating content for a milkshake bar. For example, look at ways that customers can connect with your business online, such as through social media, your website or blog. Content can also highlight fun activities that take place at the shop and any events or community collaborations you might be involved in.

Content Formats That Engage Customers

When creating content for a milkshake bar business, it is important to get creative with different formats that will engage customers. Video content is becoming increasingly popular, and can be used to show off unique flavours or behind-the-scenes looks at what goes into making milkshakes. Other formats such as infographics or even podcasts could be great ways to create content that stands out.

Creating Quality Visuals

Quality visuals are essential when creating content for any business. When it comes to milkshakes, people want to see beautiful images that accurately represent what they'll find at the shop. If possible, try to create visuals that feature real staff members and customers enjoying the product.

Staying Consistent With Content Creation

Creating quality content consistently can help customers stay engaged with your milkshake bar business over time. This doesn't mean posting every day - instead focus on finding a schedule that works for you and make sure you stick with it. You may also consider using tools like Desygner for easier content creation!

Create Unique Content for Milkshake Bars Business

Creating content for Milkshake Bars business doesn't have to be hard. Here are 8 simple steps to make sure your content stands out.

• Know Your Audience: Make sure you understand the demographic of your customers so that your message resonates with them.
• Be Creative: Think outside the box and come up with creative ideas that will help make your content stand out from the rest.
• Focus On Quality: Quality content is always better than quantity, so don't skimp on quality in order to produce more content quickly.
• Analyze Your Competitors: Take a look at what other Milkshake Bars are doing and find ways to make your content stand out from the crowd.
• Utilize Social Media: Leverage different social media platforms to reach a larger audience with your content.
• Encourage Engagement: Create content that encourages people to interact with it by leaving comments, asking questions, etc.
• Make Use Of Desygner: Design catchy visuals using Desygner's easy-to-use tools and templates.
• Keep It Fresh: Make sure you're constantly updating and refreshing your content in order to keep it interesting for your audience.

By following these steps, you can create unique and engaging content for your Milkshake Bar business that will help you reach a wider audience and grow your business.

Don't forget to sign up with Desygner today to get started!

Marketing a Milkshake Bars Business

Starting a Milkshake Bars Business

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How to Start a Milkshake Business

• 14 comments
• 1 expert advice
• 41,433 views

It is very important nowadays for people to have a very healthy lifestyle because the modern time needs to consume more of our physical and mental strength in doing our work.

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If you are one of the individuals who want to boost your physical health, then fruits can be of great help to you.

Now, if you want to make money with these fruits, then you better venture in the milkshake business in which the fruits are processed and made even more delicious and nutritious.

In this kind of business, you have to make several considerations in order for you to assure the success of your business. You also need to pay attention to your competitors for you to be always on top of the competition. In addition, the location of your milkshake stand must also be your number one consideration because this will be the one to help you generate more leads and produce more green bills as well. The marketing technique or strategy you use will also be very important at the course of your business as this will establish your name in the milkshake industry. But wait! Don’t forget about the quality and taste of your milkshake since this will make or break your business.

Discover the Ways in Starting a Milkshake Business

Before anything else, what you need to prepare is the business plan which will serve as your compass in the milkshake business. You need to entail here your mission and objective in the business. The financial plan must also be well-stated so that your business will start off successfully.

When you have settled everything, you need to conduct research with regard to the cheapest and highest quality milkshake machines and stand. You can make use of the Internet as a place where you can find varieties of milkshake stands. You need to be watchful when it comes to auction sales so that you can find great deals.

When you have found a great one for you, proceed to getting the necessary permits and business licenses for you to operate well. Following the rules and regulations set by your state is very important because a business which is illegally operated will just be a shipwreck in the near future. You also need to fix all paperwork in the Internal Revenue Service so that your taxation will always be on an updated basis.

After that, you need to find a great location for your business. The mall is a great place for this business operation because it has a high traffic. Aside from that, you also need to prioritize the output of your business. Each week, you can use different fruit flavors so that customers will keep coming back to taste what you have in store for them. When everything has been done, you can already proceed to advertising your business.

14 Comments

• Paras mahato   said on August 15, 2013 I start diary at bihar but i have no idea who to start pls help me i have ten cow .dist west champaran vill.po.marjadawa.
• Aikee Giron   said on June 11, 2014 I am a third year student honestly im not a business administration student its far from that but I have this kind of will that I want to have my own business that will catch my attention. This is one of my dream that I want to fulfill and as a student I just want to ask how will I start a business like this? Thank you.
• joshua carter   said on March 14, 2015 Whitstable, Kent, England
• Sayan   said on February 22, 2016 I intend to start a milkshake outlet. But has no clue of it. I already have a ice cream outlet. But not getting surety of this business, as this area have low concentration of people loving this variety of taste. So, please guide.
• farhan Ahmed   said on February 17, 2017 if someone interested in milkshake business can consult me for franchise.
• Mark   said on February 21, 2017 how to run a milkshake business? concerns about products, what milk to use? etcc.... and procedures how to make milkshake....please help.
• vikas   said on March 4, 2017 @sayan , where r u from, even i intend to start in fact have all working done, but is lacking at a point, i.e the shop., and the location that what this business need...
• vikas   said on March 4, 2017 @farhan ahmed, what kind of business franchise you give, kindly mail me at [email protected]
• Najmaldeen   said on October 30, 2017 Hi Farhadn, I am kindly interested in starting my own milkshake/ice cream business in Yemen or be a franchiser for any businesses as well. kindly help in this regard.
• Mohammed Amer pasha   said on January 31, 2018 Hello, I want to start a milkshake venture in my hommetonw(warangal). please suggest me how to start up....

[email protected] || Startup Consultant

• George   said on July 31, 2018 @farhan ahmed, kindly email me your franchise business requirements. I am interested. my email is [email protected]
• Kessie   said on January 7, 2020 I want to start a milkshake business. template for business plan
• Somiel   said on March 17, 2021 Hi Sir I want to get into the business so I'm planning to open a small roadside milkshake cafe in my city just like other people I have a list of queries. 1) How much amount I need to invest? 2) What will be the machinery requirement? 3) How to get a food license? 4) What will be the affordable price of the items? 5) How it works in other countries?
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Smoothie Drink Bar Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Smoothie & Juice Bar

Are you about starting a smoothie drink business ? If YES, here is a complete sample smoothie bar business plan template & feasibility report you can use for FREE .

These days more than ever before, people are becoming more and more aware of the fact that they must eat and drink right. This is one of the reasons why people are becoming more and more serious with taking in fruit drinks. It is for this reason that smoothies now thrive a lot.

A Sample Smoothie Drink Business Plan Template

1. industry overview.

The Juice and Smoothie Bars industry has come a long way and it is still evolving with loads of smoothie drink makers bringing in creativity in terms of flavors and packaging into the industry. Smoothie drinks have been around for many years, but they are becoming more popular in recent time due to the health benefits that comes with it.

This industry consists of businesses that basically make and retail smoothies and fresh-made juices. A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice, frozen fruit or other frozen ingredients.

Some juice and smoothie bars give their clients option of add-ins, such as soy milk, whey powder, green tea and herbal or nutritional supplements et al. Smoothie drink is one commodity that is consumed in all parts of the world and of course those that are in the business of producing smoothie drinks are known to generate sales year in year out if the business is well – managed.

As a matter of fact, economic downturn hardly affects the consumption of smoothie drink simple because it is a commodity that is as affordable and considered a healthy substitute for soft drinks and other processed juices et al.

No doubt, The Juice and Smoothie Bars industry has grown steadily over the last five years as juice and smoothie bars have adapted to the rapidly changing consumer preferences and lifestyle. In recent years, the perceived high sugar content of some smoothies and juices has forced the industry to adapt its offering.

Because of this reason, cold press juice, which is made by hydraulically chopping and crushing produce such as spinach, kale and ginger without using heat, thereby yielding highly nutritious juice, has risen to prominence.

The Juice and Smoothie Bars industry is a thriving sector of the economy of the united states of America and they generates a whopping sum of well over billion annually from more than 1,435 registered and licensed juice and smoothie bar companies scattered all around the United States of America.

The industry is responsible for the employment of well over 35,861 people. Experts project The Juice and Smoothie Bars industry to grow at a 2.9 percent annual rate. Smoothie King and Jamba Inc. are the leaders in the Juice and Smoothie Bars industry; they have the lion market share in the United States of America.

With this kind of business, if you want to start on a small scale, you can choose to start around your home or even the whole of your local community. All you would need is contacts, packaging, networking and good marketing and customer service skills.

However, if you intend starting it on a large scale, then you should consider spreading beyond your local community to state level and even national level with adequate structure for chains of outlets and distribution networks.

If you are contemplating starting your own juice and smoothie drink business in the United States, you should ensure that you carry out a thorough market survey. If you get some key factors wrong before starting your own smoothie drink business , then you are likely going to struggle to stay afloat.

Over and above, juice and smoothie drink business is indeed a profitable line of business and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale servicing a community or you can chose to start on a large scale with several outlets in key cities all around the United States of America.

2. Executive Summary

Savannah’s Smoothie Drinks ®, LLC is a licensed and standard smoothie and juice bar business that will be based in Dallas – Texas, USA; a business that covers a wide range of clients both domestic and corporate clients. We are a unique smoothie drink brand simply because we do not just sell assorted smoothie drinks, but we will also engage in the sale of our franchise and also offer consultancy services in line with our area of business.

Savannah’s Smoothie Drinks ®, LLC is established by the awarding winning food nutritionist – Dr. Savannah Cole – Dollars who has B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). She has a robust experience in the food and drinks line of business having worked both in the public sector and the private sector prior to starting her own business – Savannah’s Smoothie Drinks ®, LLC.

Because of our corporate business goal of becoming the top 3 juice and smoothie bar companies in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard juice and smoothie bar.

Our bar and will be customized to fit into the kind of ideas we have of how a first class juice and smoothie bar should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game when it comes to that. We have been able to secure permits from all relevant departments in Texas.

Savannah’s Smoothie Drinks ®, LLC is set to redefine how juice and smoothie bar business should be run, not just in Dallas – Texas, but also in the whole of the United States of America.

This is why we have put plans in place for continuous training of all our staff at regular interval and also liaising with stake holder in the industry to contribute our quotas in the way smoothie and juice making equipment should be designed and fabricated to meet the ever changing demand of the industry.

No doubt the demand for fresh juice and smoothie et al is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our chains of juice and smoothie bars are going to be located and ensure that we create a wide range of distribution channels via franchising. 

3. Our Products and Services

At Savannah’s Smoothie Drinks ®, LCC we deal in assorted fresh juice and smoothie, we are an establishment that primarily prepare, serve / sell fresh juice and smoothies, as well as toppings. As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and trainings.

Our intention of starting Savannah’s Smoothie Drinks ®, LCC is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

• Selling smoothies made from frozen yogurt
• Selling fresh-made juice drinks
• Selling fresh-made smoothies
• Selling other beverage and food items
• Training, Advisory and Consultancy Services
• Selling Franchise

4. Our Mission and Vision Statement

• To be amongst the top 3 leading juice and smoothie bar companies in the United States of America before our 10 th anniversary.
• To build a juice and smoothie bar business that will meet the needs of all our customers and potential customers in the regions / cities where we have our outlets and to sell franchise all across the United States of America and Canada.

Our Business Structure

As part of our plan to build a top flight Juice and Smoothie Bar business in Dallas – Texas, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

The picture of the kind of frozen yogurt stores business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the juice and smoothie bars industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Savannah’s Smoothie Drinks ®, LCC;

• Chief Executive Officer

Bar Manager

Human Resources and Admin Manager

• Sales and Marketing Officer
• Accountants / Cashiers
• Drivers / Distributors
• Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the distillery plant
• Part of the team that determines the quantity of juice and smoothies that are to be produced
• Maps  out strategy that will lead to efficiency amongst workers in the juice and smoothie bar
• Responsible for training, evaluation and assessment of bar workers
• Ensures that the steady flow of both raw materials to the bar and easy flow of finished products (fresh juice and smoothies) through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the juice and smoothie bar meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office and bar activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Distribution Van Drivers:

• Delivers customer’s orders promptly
• Runs errand for the organization
• Any other duty as assigned by the sales and marketing executive and bar manager

Greeters / Customer Care Officer / Table Attendant

• Opens door and welcome customers
• Ensures that customers feel relaxed and at home
• Handle customers enquiries
• Assesses customers’ needs and preferences and make recommendations
• Ability to Sell or influence others for up selling and suggestive selling.
• Provides recommendations and suggestions to guest for choosing Drinks and Snacks.
• Serves customers in a friendly and helpful manner.
• Provides guidance to guests on resort activities, dining options and general resort and Regional information.
• Demonstrates a thorough knowledge of juice, smoothies and snacks, menus and Promotions
• Handle any other duty as assigned by the bar manager
• Responsible for cleaning the bar facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the bar facility
• Any other duty as assigned by the bar manager.

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard juice and smoothie bar business, we were able to engage some of the finest business consultants in Dallas – Texas to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard juice and smoothie bar company that can compete favorably in the juice and smoothie bars industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Dallas – Texas and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for Savannah’s Smoothie Drinks ®, LLC;

Our strength lies in the fact that we have a wide range of juice and smoothies that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet and emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a juice and smoothie bar business in a city with other juice and smoothie bars might likely pose a challenge for us in breaking into the already saturated market in Dallas – Texas. In essence our chosen location might be our weakness.

But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume fresh juice and smoothies on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce fresh juice and smoothies and they will readily find our government approved fresh juice and smoothie training center highly ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established juice and smoothie bars in Dallas – Texas and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.

7. MARKET ANALYSIS

• Market Trends

In recent time, loads of people are beginning to switch from drinking soft drinks / carbonated drinks to drinking fresh juice and smoothies because of the health benefits. As a matter of fact, the sale of smoothie making machine and juicers has increased tremendously.

As a matter of fact, most household now make it a point of duty to own a juicer or smoothie making machine and also to start grooming their kids to choose fresh juice and smoothie over soft drinks / carbonated drinks.

Another trend is that some juice and smoothie bars have gone beyond only selling their products in their bars to taking it out to people in parks, sport centers and public places through vans and mobile food trucks. Some juice and smoothie bars have even gone ahead to start retailing their products to the public through franchising; it is one of the strategies that is helping them gain a huge market share.

8. Our Target Market

When it comes to fresh juice and smoothies, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love fresh juice and smoothies and those who would want to try them out.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in wholesale distribution and to retail a wide variety of fresh juice and smoothies to the following groups of people;

• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target locations.

Our Competitive Advantage

A close study of the juice and smoothie bars industry reveals that the market has become much more intensely competitive over the last five years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other juice and smoothie bars in Dallas – Texas and throughout the United States and Canada. Savannah’s Smoothie Drinks ®, LLC is launching a standard juice and smoothie bar that will indeed become the preferred choice of residence of Dallas – Texas and every city where we intend opening our outlets.

Part of what is going to count as competitive advantage for Savannah’s Smoothie Drinks ®, LCC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also, the wide varieties of fresh juice and smoothies that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups juice and smoothie bars) in the bottled water industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Savannah’s Smoothie Drinks ®, LLC is established with the aim of maximizing profits in the juice and smoothie bars industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of fresh juice and smoothies to a wide range of customers. Savannah’s Smoothie Drinks ®, LLC will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to fresh juice and smoothie bar business, if your juice and smoothies are well – packaged and branded and if your juice and smoothie bar is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dallas – Texas and every city where our fresh juice and smoothies will be sold and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the juice and smoothie bars industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Dallas – Texas.

Below is the sales projection for Savannah’s Smoothie Drinks ®, LCC, it is based on the location of our business and other factors as it relates to small scale and medium scale juice and smoothie bars start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to launch Savannah’s Smoothie Drinks ®, LCC and also the kind of fresh juice and smoothies to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading fresh juice and smoothies brands in Dallas – Texas and the whole of the United States of America.

We hired experts who have good understanding of the juice and smoothie bars industry to help us develop. In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Savannah’s Smoothie Drinks ®, LLC will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors;

• Introduce our fresh juice and smoothie bar brand by sending introductory letters to residence, merchants and other stakeholders both in Dallas – Texas and in other cities in the United States of America
• Open our fresh juice and smoothie bar with a party so as to capture the attention of residence who are our first targets
• Engage in road show in targeted communities from time to time to sell our products and promote our juice and smoothie bar
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet to promote our fresh juice and smoothie brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our fresh juice and smoothie bar is a standard one with a wide range of fresh juice and smoothie products that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Savannah’s Smoothie Drinks ®, LLC.

Savannah’s Smoothie Drinks ®, LLC has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Dallas – Texas before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Savannah’s Smoothie Drinks ®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Billboards on strategic locations all around major cities in the United States of America
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as cup of fresh juice and smoothies, there are no hard and fast rules, the price depend on the size and packaging. Generally, the prize for cup of fresh juice, smoothies and similar products like frozen yogurt, ice cream and confectioneries are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various fresh juice and smoothie brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

At Savannah’s Smoothie Drinks ®, LLC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a juice bar business; it might differ in other countries due to the value of their money.

When it comes to starting a juice and smoothie bar business the major areas that you look towards spending the bulk of your cash is in the purchase of latest smoothie making machines and juicers and of course renting or leasing well located facilities.

Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Texas – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Savannah’s Smoothie Drinks ®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (raw materials and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for juicers and smoothie making equipment – $20,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our juice and smoothie bar business in Dallas – Texas. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funding / Startup Capital for Savannah’s Smoothie Drinks ®, LLC

Savannah’s Smoothie Drinks ®, LCC is a family business that is owned and financed by Dr. Savannah Cole – Dollars and Family. They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Savannah’s Smoothie Drinks ®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our fresh juice and smoothies a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Savannah’s Smoothie Drinks ®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard juice and smoothie bar: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed smoothie making machines and juicers: Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of delivery vans: Completed

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Welcome To Our Blog “GuideBusinesses”

Are you looking for inspiration and guidance to start your own business? Then you have come to the right Location. Our blog is dedicated to providing valuable information and innovative ideas to help entrepreneurs and aspiring business owners turn their dreams into reality.

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How to Start a Hood Cleaning Business (2024) Kitchen Exhaust

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How to Start a Milkshake Business (2024) [Plan, Ideas, Steps]

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How To Start A Milkshake Business? Step By Step Guide

It is important to have a healthy style because modern time needs to consume our physical and mental strength in doing work. So it makes it more important to work on a healthy lifestyle. You can go for a milkshake business considering current trends.

If you are one of the individuals who want to focus on their mental health, fruits can be of great help to you. Now, if you want to make money with these fruits and start a milkshake business, it can be profitable for you. Starting a milkshake business where fruits are processed and made more delicious and nutritious will help you start a business that helps other people lead a healthy lifestyle. 

Want to know how to start a milkshake business?

Continue reading as I will tell you things you should consider before starting a milkshake business. 

Read: How To Start A Knife Selling Business?

Table of Contents

Factors affecting milkshake business

• Notice your competitors as it will help you be at the top of the competition. 
• Yes, it does affect your business because location plays an important role in generating leads and producing more green bills. 
• The next thing that you should know about how to start a milkshake business and make it successful is your marketing strategy. 
• Don’t forget about the quality of your milkshake because you can’t grow your milkshake business without providing a quality product.  

Read: How To Start A Skid Steer Business? | Complete Guide

What are the ways that will help you in starting a milkshake business?

• Let’s discuss the methods. Before anything else, you need to create your business plan, which will serve as your compass in your business. Remember that you add your mission and objective to your plan to help you perform better. 
• Look over if you have enough finances to start your business. After setting all these things, you need to conduct research with regard to the best quality milkshake machines and stands. You can also use the internet to find varieties of milkshake stands. Make a list of all the products and then compare the quality and prices as it will help you choose the best machines and stands for your business. 
• The next thing is getting the necessary businesses and permits for your business, as without these, you can’t run your business smoothly. Following all the rules and regulations set by your state is because an illegal business will just be a shipwreck in the future. 
• You need to fix all the paperwork because the taxation of your business should always be updated. You can do this in internal revenue service. 
• The following work is finding an excellent location for your business where you can get high traffic. Malls can be a great option for operating your business. Prioritize the output of your business. You can also use different fruit flavors as customers will keep coming back to taste what new you have stored for them.  
• After setting up the business, you can start advertising. 

I hope I have helped you in getting an answer on how to start a milkshake business. 

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Starting A Milkshake Selling Business {Ultimate Guide}

The milkshake business has been growing at a fast pace making people wonder is starting a milkshake selling business profitable? Retailers of beverages are on the lookout for novel methods to shake up the industry in response to customers’ need for novel items. Avocado and coconut milk vegan milkshakes sit beside ‘freakshakes’ piled high with whipped cream, brownie bits, and anything else the blender can handle.

The popularity of freshly produced shakes seems to be on the rise, and this bodes well for the milkshake business that serves them.

Fruits are a fantastic option for anybody looking to improve their physical fitness. Now, if you want to earn money off of these fruits, you could start a milkshake selling business where they can be turned into something even tastier and healthier.

There are a number of factors to think about in this line of work if you are thinking of starting a milkshake selling business. If you want to stay at the head of your field, it is essential that you keep tabs on the competition.

How to open a milkshake-selling business? If this is running in your mind then remember, the location of your milkshake stand is also crucial. It will determine how many customers you get and ultimately how much money you make.

Read:- How to Start a Knife Selling Business? 5 Easy Steps to Follow

Starting a milkshake selling business requires developing an advertising plan. your choice of advertising method or plan is equally crucial. Oh, but wait! The success or failure of your milkshake business hinges on the satisfaction of your customers, so pay special attention to the milkshakes you serve.

Table of Contents

Why should you think of starting a milkshake-selling business

You can cash in on the booming milkshake market by opening your own shop. Before we get into our advice about how to open a milkshake selling business, here are some of the reasons why you think of starting a milkshake selling business in the first place:

• It is a “fashion” to drink milkshakes. In recent years, the milkshake business has become a trendy hangout for young people and their friends and families. It is common for students to stop by milkshake restaurants during free periods and after class.
• While starting a milkshake selling business, there is room to place an emphasis on aesthetics and guarantee your goods are “Instagrammable,” whether you are delivering delightfully simple milkshakes or thick, overflowing freak shakes.

This will improve your customers’ overall shopping experience, as well as spread positive word of mouth about your company and increase revenue.

• If you are contemplating how to open a milkshake-selling business, remember, franchise opportunities are many. Milkshakes are becoming more popular, and business owners are beginning to take notice. Many franchise opportunities have arisen to meet this rising need for milkshakes.

Read:- Apartment Prepping Service Business Plan {Ultimate Guide}

Learn the Steps to Creating a Successful Milkshake Company

A well-thought-out company strategy is crucial for starting a milkshake selling business. This will help for success in the milkshake industry. The purpose and goals of the company should be outlined here. If you want your company launch to go off without a hitch, you will need a solid strategy on how to finance it.

When you are ready for a milkshake selling business, investigate the best milkshake machines and stand for the least amount of money without sacrificing quality. Internet searches may help you locate a wide selection of milkshake-selling business. You need to keep your eyes peeled at auctions if you want to get a good price.

Once you have settled on the perfect one, you can go through with registering your company and obtaining the required licenses and permits. In order to avoid the inevitable sinking of your firm, it is crucial that you operate within the confines of the law in your state. To ensure that your taxes are always accurate, you should also rectify any documents with the Internal Revenue Service.

The next step while thinking about how to start a milkshake selling business is to choose an ideal location for your company. The mall’s foot flow makes it an ideal location for this kind of enterprise. Beyond that, it’s crucial to put the company’s products first. Change up the fruit varieties you utilize every week to keep people interested in what you have to offer.

As soon as you finish setting up shop, you may start advertising your milkshake selling business.

Read:- Starting A Wig Business | 8 Easy Steps To Follow

Start advertising in the area

There is a possibility that the franchisor handles all your national advertising if you sign up with them. In order to take advantage of brand-level promotional activities, you may be required to make a monthly contribution to a marketing fund.

You can do a lot of fun things right in your own personal capacity. Another effective method of attracting clients is to promote your unit on a local radio station, in addition to offering free samples and introducing special discounts.

Finally, creating social media accounts is one of the most inexpensive methods of spreading the word. Good images of your tasty milkshakes posted online should increase not just brand awareness but also foot traffic to your establishment.

We hope this blog helped you to get some ideas about how to start a milkshake-selling business.

If you are starting a milkshake selling business, let us know in case of any queries.

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The Total Guide to Writing a Marketing Plan for Bars

By Tiffany Regaudie

The bottles are lined up behind your freshly waxed bar, and the bar stools you had imported from Mexico are ready and eager to be used. So how exactly do you go about becoming the place where everybody knows your name? Marketing for bars is the key to your success, and a well-written marketing plan will make the execution of your strategy super easy.

So here it is: everything you need to know to write the perfect marketing plan for your bar. In this article, we’ll walk you through all the components of a complete marketing for bars strategy – which you can of course tailor to the needs of your business .

To set you up for success, we’ve also put together a template you can download, customize, and fill in with your own marketing strategy. Take everything you learn here and follow along with your template – at the end of this process, you’ll be well on your way to creating an expert-level promotion strategy specifically tailored to your bar.

What Is a Marketing Plan? 

While a business plan establishes how you will conduct your business in the future, a marketing plan is a blueprint of the ways you will make your business known within the market. 

A marketing plan:

• Acts as an instruction manual for promoting your business 
• Sets goals and milestones for customer growth and retention 
• Determines roles, responsibilities, and budget for promoting your bar

Keep your business plan handy as you build your marketing plan. The two documents – while distinctly different – should rely on each other like a codependent power couple. 

Planning to Write Your Marketing Plan

There are a few things you should check off your to do list before you actually start writing your marketing plan. Here we’ll take you through all the elements you’ll need to prepare before you start writing your plan. 

Competitor Analysis

Whether you beat ‘em or decide to join ‘em, you need to know what “‘em” are up to. Here’s what you need to do to conduct an effective competitor analysis. 

• Sign up for your competitors’ e-newsletters
• Follow your competitors on social media
• Keep a spreadsheet of your competitors’ offers and promotions (including if, when, and how they run their happy hour)
• Then perform a formal competitive analysis: their channels, voice and tone, target audience, strengths, weaknesses, opportunities you have to beat them, and threats they may pose to your business 

SWOT Analysis

You probably conducted a SWOT analysis of your own business when you wrote your business plan. If you did not, perform one now:

• List your business’ strengths: the things that make you stand out
• List your business’ weaknesses – and make sure to be honest
• Write down opportunities your business has to stand out from the crowd, whether it’s a killer happy hour deal or a specialty cocktail with a secret ingredient
• List any threats to your business, like competitors or a change in your neighbourhood 

Compare your SWOT analysis to the ones you did for your competitors. Note any interesting overlap, and keep this information close at hand when you’re writing your marketing plan. 

Marketing Plan Overview

Before diving into the nitty-gritty details of a marketing plan, you’ll want to remind yourself of your vision, goals, and target audience. Ideally, you can pull this information straight from your business plan. Here’s what you’ll need to include:

Mission statement : Your mission statement is the reason your business exists. Mission statements are usually one to three sentences and approximately 50 words. They describe your bar’s value, inspire your customers, staff, and stakeholders, are plausible and realistic, and they are specific and to the point. 

Elevator pitch : Your elevator pitch is how you would describe your bar to a stranger if you only had 60 seconds. Make sure you include your business’ name, specialty, and what makes you unique. 

Target audience : Describing your target audience can be fun. Some people like to create personas, which are characters who represent your target demographic and psychographics. Imagine your ideal customer walks in and sits down at the bar. Who are they? What are they looking for?

Voice and tone : Now that you’ve created your persona, how do you want to talk to them? Will your tone be more casual or formal? How would the bartender greet them? This is your chance to define a personality for your business. 

Goals : Not to get too existential, but what’s the point of all the work you’re doing here? You’ll want to list some tangible goals you can use to measure your overall success in your marketing efforts. 

Some obvious examples are: 

• Customer acquisition (XX% growth in 12 months)
• Customer retention (XX% by end of year)
• Local share of voice (XX media mentions this year) 

You may have others, and that’s great! Just remember that as you go through the components of your marketing plan, you’ll want to return to these goals to make sure each element of your strategy rolls up to one of these goals.

Writing Your Marketing Plan

For each section of your marketing plan, identify the following: 

• Goal : Refer to your primary goals. Which goal will each particular tactic or strategy support? 
• Audience : If you have a segmented audience, identify which segment you’re targeting with each marketing effort. 
• Channels : Based on who you’re targeting and which goal you’re aiming to meet, determine which channels you will have the most success reaching your audience with. 
• Timeline : Key events and milestones you hope to hit throughout the year ahead. 
• Measuring success : We’re talking tangible ways of measuring whether a marketing strategy is working or not. Key performance indicators. 
• Roles and responsibilities : Who will execute on the elements of your strategy and what will they do? 
• Budget : Fairly self explanatory. List your budget line items for each tactic. Include a note about return on investment if you’ve done the research. 

Note : Don’t feel pressured to execute on all the components of this plan! You know your capacity best, from budget to human resources. We’re giving you the full menu of marketing ideas for bars, but we also want to stress that you should prioritize what’s best for your business.

Public relations / media marketing 

Media exposure for your bar is marketing gold, Jerry, gold! Especially if you can secure some cool local media when you’re first starting out. But the thing is, you need to give journalists something to write about.

So how do you make your business newsworthy? Here are some ideas:

• Story mining : Journalists usually do this – but they’ll love you if you can do it for them. Special events, celebrity guest bartenders, or efforts to make your bar more socially conscious – these are the kinds of stories local media outlets drink up (pun intended). 
• Tap into trends : What’s trending? If you can draw a link between your business and what’s hot in the news – a hot new design trend, a community event, or a social justice issue – you’ll be seen as newsworthy. 
• Pull on heartstrings : Make people feel something about you and the media will follow. One of the easiest ways to do that is through human interest storytelling. Pay attention to your staff and customers. Everyone has a story.

Events & community partnerships

This may sound odd, but you’ll want to go back to your list of competitors for this one. Get to know your fellow business owners, and maybe even consider collaborating with them on specific initiatives where you may both benefit. The advantage is that this can cost you next to nothing, and you can benefit from tapping into another bar’s customer base. 

Whether you’re participating in a block party, hosting a singles night, or running a private events program, events are a great way to get people into your bar and aware of your brand. 

Here are some of the key items you’ll want to strategize ahead of time: 

• Events calendar : Keep an up-to-date events listing on your website. Make sure it’s easy to navigate and that each event listing is search engine optimized using keywords related to the event. 
• Engagement : Events are a great opportunity to encourage people to share their photos of your bar on their social media channels. Create a unique hashtag, encourage people to use it, and tag your business in photos. If you really want to take it to the next level, create an incentive for people to share, like discounts on drinks or VIP access to the next event.  
• Track your success : Obviously you’ll be measuring your success against your revenue targets for the day, but tracking mentions of your hashtags and traffic to unique URLs will help you determine how successful an event was in the online world.  
• Talk to your neighbors : Make friends with the florist next door or the food truck owner down the street. You may be able to come up with events or partnerships that are mutually beneficial. 

Website and SEO

Your website is the online face of your business. You’ll want to make sure you include certain key assets to make it easy and enjoyable to navigate: 

• Easy to find opening hours, location, and contact information
• High-quality photos of your bar and specialty drinks
• A detailed and descriptive online menu 
• Your bar’s history and mission statement 
• Links to your social media profiles and online review site profiles 
• An events and promotions calendar 

When designing your website, you should also be thinking about search engine optimization (SEO). SEO helps your bar rank as high as possible when people are searching for places to have a drink with friends.

On a basic level, here’s how to improve your search engine rankings: 

• Optimize for relevant keywords 
• Write effective title tags
• Include keywords in your meta descriptions

Social media

Social media marketing for bars is a must.

It wasn’t so long ago that social media marketing was viewed as cutting-edge. Today social media is a standard component of any marketing plan – which means your competitors are also vying for attention across channels. 

A bar is an inherently social place, so it goes without saying (but we’ll say it anyway) that social media is an excellent tool for marketing your bar. 

Get to know the various social media channels before you develop your bar’s social media strategy. Every channel comes with its own features, characteristics, and potential problems you’ll need to be aware of. 

Instagram, for example, is a no brainer for you, given that people love to post pictures of themselves out on the town with their friends. Creating a geotag and engaging with users who have posted photos at your bar is a great way to drive traffic to your account and interest in your bar.

Twitter requires constant monitoring and maintenance, but is a great platform for updating users in real time about promotions and events.

And while Google+ may seem like a backwater social media channel that basically no one uses, just having a presence on the channel has been said to boost search rankings. 

An effective and thorough social media strategy will include the following: 

• Channels : Which social media channels you will actively use to interact with your target demographic
• Unique hashtags : A short list of unique hashtags people can use to interact with your bar online
• Trending hashtags : List more widely used hashtags your bar will use to join broader conversations
• Paid promotion strategy : Which posts will you pay to promote and what is your budget? 
• Driving engagement : What kinds of incentives will you offer your customers to encourage them to engage with your social media channels? Is there a selfie booth in your bar? Do you offer a free shot to people who share a photo of a specialty menu item and tag your bar? 
• Engagement strategy : The above item determines how you will drive engagement from others, but your engagement strategy outlines how you will manage your own level of online interactions. Responding to comments, liking photos posted under your geotag, and reposting photos your customers posted using your unique hashtags are all great examples. 

Consider your goals and the conversations you want to be a part of on social media. This will help you focus your efforts when you’re mapping out what should be a significant portion of your overall marketing strategy.

Happy hour promotion ideas 

Making your bar everybody’s favorite watering hole is no easy task, but a list of some original and enticing happy hour promotions is a great place to start! 

• Does your bar have a theme? If so, play on that. If your bar has a total Mad Men vibe, then offer up discounted Old Fashioneds on weeknights. 
• Are you located in the heart of the fashion district? Look into what time most people finish work and schedule a discounted cocktail hour. 
• Are you smack dab in the middle of the action? If you’re surrounded by other bars, stay open on the night they all close and host an industry night with discounted drinks for local bartenders and servers. 

Play into your strengths, and strengthen your weaknesses by offering promotions on nights that tend to be slower or discounts on menu items you’re having a hard time selling. 

Content marketing

Content marketing for bars is where you really get to have some fun. It’s all about brainstorming and pushing out creative content that will get people’s attention and keep them coming to you for information, entertainment, or all of the above. 

Think of content marketing as the more creative element to your marketing plan. It goes above and beyond just having a website and doing standard email and social media marketing, although it’s important to note there will likely be overlap. Content marketing’s main focus is on the relevance and quality of the content itself. 

So whether you’re publishing a how-to guide for making the perfect Old Fashioned on your blog, or creating a short video about the science behind mixology, content marketing is all about creating relevant and highly engaging content to drive traffic to your website, blog, social media channels, and eventually to your bar. 

Contests & giveaways 

It’s no marketing secret, people love free stuff. Tap into that by hosting contests and giveaways to drive traffic to your website and increase engagement across your social media channels. 

• Incentive : In the words of Bonnie Raitt, Let’s give ‘em something to talk about! You don’t have to play Oprah and give away a car to get people talking, but make sure the prize is exciting enough to incentivize your audience into sharing with their networks.
• Set expectations : Make sure contest rules and instructions are clearly indicated. Be specific about when you will announce a winner and stick to it. 
• Keep it simple : The more hoops people have to jump through for the prize, the less likely they are to engage with your giveaway. Keep your calls to action simple but make sure they will directly benefit you. Consider things like: follow our account, tag a friend, and share an image of your food using our hashtag. 
• Measure your success : What is your end goal? Do you want more followers? Or are you trying to drive people to purchase a specific item? Contests are a fun way to incentivize people to engage with your business in a new way. Determine your goals and establish key performance indicators to track your success. 

Email 

If a customer has gone so far as to provide you with their email address, it means they care enough about your restaurant to want info about its success, promos, and events, so don’t leave ‘em hanging!  

But how do you go about collecting customers’ email addresses to get started? Here are some tips:

• Place an email newsletter subscription button on your website
• Cross-promote your email newsletter across your social media channels and direct mail campaigns 
• Create an option to email (instead of print) receipts at checkout 

SMS text message marketing 

The power of mobile marketing for bars is often overlooked and underestimated. With 81% of people turning to their mobile devices when choosing a place to meet up with friends, mobile marketing means they’ll be eating out of the palm of your hand … or wait, you’re in the palm of their hand – either way, it’s effective. 

Here are a few things to set you up for mobile marketing success: 

• Opt-in strategy : This differs slightly from email marketing opt-ins which typically require you to subscribe by clicking a button. With SMS text messaging, recipients are asked to respond a specific keyword to a 6-digit short code number. Familiarize yourself with SMS text message opt-in regulations to avoid hefty fines or penalties. 
• Calls to action : Make sure you have a clear, succinct, and easy to follow call to action in your text message. It could be directing people to your website, asking them to use a specific coupon code, or replying to the text message. 
• Trigger an emotional response : Choose powerful keywords that are relevant to your brand and trigger an emotional reaction in your recipients. 

Online review sites

Word of mouth is nothing new, and it’s tried and true. 

You provide customers with an experience, they talk to their friends about that experience, then those people either choose to hang out at your bar or stay away. 

Online review sites are just word of mouth through the world’s biggest megaphone. 

Here are some of the reasons why you should claim your business on review sites:

• Be found : Ensure your business information (website, contact info, location schedule, menu) is up to date so people searching by location or category can find you. 
• Boost search rankings : The more reviews your business has, the higher your bar will rank on Google. When searching, users usually only look at the first few search results, so it’s important you rank as high as possible.
• Build relationships with customers : Thanking positive reviewers is a great way to solidify their positive experience with you. And when you address issues raised in a negative review, you’ll be more likely to turn a displeased customer’s opinion around. 
• Improve your business : When you’re paying attention to online reviews, you’re getting insight into what’s working and what’s not, so you know which menu items to promote and how to improve customer experience.

Remember that no two plans are the same – the most successful marketing ideas for restaurants and bars prioritize what’s most important to the business based on budget, time, and resources. But also don’t be afraid to take some risks, as you’ll need to test certain initiatives before you can know whether or not they worked. Make sure to fail fast, learn, and optimize your efforts for the next round. 

Tiffany was the Content Marketing Manager at TouchBistro, where she shared knowledge with restaurateurs on how to run their business. She’s passionate about traveling the world and getting to know communities through great food.

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