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Why a clear communication plan is more important than you think

More often than not, clear communication can make or break successful projects. Clear communication in project management isn’t just about where you should be communicating—it’s also about which team members should be receiving which types of messages.

The good news is, creating an effective communication plan isn’t difficult. All you need to do is define your communication channels and align on when team members should use each. In this article, we’ll walk you through how to set up a communication plan and show you a template so you can create your own.

What is a communication plan?

Sharing a communication plan can give your team clarity about which tools to use when and who to contact with each of those tools. Without a communication plan, you might have one team member trying to ask questions about work in a tool that another team member rarely checks. Rather than being able to clearly communicate and move forward with work, each team member would end up frustrated, confused, and disconnected from the work that matters. Then, if they don’t have clear insight into who is responsible for each channel, they might end up reaching out to an executive stakeholder with questions that person can’t answer. What started out as a simple miscommunication has spiraled into three frustrated team members—and all the while, work isn’t moving forward.

What should a communication plan include?

Your communication plan is your one-stop-shop for your project communication strategy. Team members should be able to use the communication plan to answer project questions like:

What communication channels are we using? What is each channel used for?

When should we communicate in person vs. asynchronously?

What are the project roles? Who is the project manager ? Who is on the project team? Who are the project stakeholders ?

How are important project details, like project status updates, going to be communicated? How frequently will these be shared?

What shouldn’t be included in a communication plan?

A communication plan will help you clarify how you’re going to communicate with your project team and project stakeholders—whether these are internal team members that work at your company, or external stakeholders like customers or contractors.

A communication plan in project management is not a PR plan. This plan will not help you align on your social media strategy, identify a target audience, or establish key messages for different demographics. If you need to build out those plans, consider creating a  social media content calendar  or a  business strategy plan .

The benefits of a communication plan

Obviously  clear communication in the workplace  is a good thing. But do you really need a written communication plan to do that?

In a word: yes. A good communication plan can help you communicate the right information to the right project stakeholders. Executive stakeholders don’t need to be notified about every project detail—similarly, every project team member might not need to be on a conference call with your external partners. By clarifying where and how you’ll be communicating, you can reduce the guessing game and unblock your team.

Less app switching

We recently interviewed  over 13,000 global knowledge workers  and found that the average knowledge worker switches between 10 apps up to 25 times per day. Instead of focusing on high-impact work or even collaborating effectively with their team members, knowledge workers are sinking hours into simply trying to figure out where they should be communicating.

A communication plan can eliminate this guessing game. For example, if your team knows that you only communicate about work in a  work management tool , they can search for key information there—instead of digging through document folders, Slack messages, and multiple email chains. Similarly, when you know that a team member is only tangentially working on the project—and is only being looped in during high-level status reports—you won’t bother them with a question about when the next  project deliverable  is due.

We have created communication guidelines around what software or what tools are best for what. Asana is for action, Slack is for quick responses or answers to things that are floating around. Email is more official and mostly external facing. By doing that, and creating the proper communications guidance, it really helps reduce the noise.”

Increased collaboration

Team collaboration isn’t an effortless process that happens by itself—it’s a skill that you and your team have to build. One part of creating effective  team collaboration  is clarifying your team’s communication conventions. That’s because a big barrier to effective collaboration is feeling comfortable communicating—especially if you work on a  remote or distributed team . If your team feels unsure because they’re still trying to figure out how or where to communicate, they won’t be fully comfortable talking to one another.

Your communication plan is a chance to clarify where team members should be communicating. Depending on the level of detail, you can also include when team members should be communicating—and clarify team conventions towards setting “Do not disturb” mode or snoozing notifications.

By providing these guidelines, you’re effectively removing one of the biggest barriers to easy communication and collaboration between team members. When team members know where to communicate—and just as importantly, where not to communicate—they can be confident they’re sending the right message at the right time.

Less duplicative work

Currently, knowledge workers spend  60% of their time on work about work  like searching for documents, chasing approvals, switching between apps, following up on the status of work, and generally doing things that take time away from impactful work. Part of this work about work is not knowing where things should be communicated.

If team members don’t have a clear sense of where information is shared—things like your  project plan  or  project timeline —then they’ll have to dig through multiple tools or ask several team members just to find the right information. As a result, team members who are unclear about where they should be communicating about work also have a harder time simply finding existing work.

Work about work leads to more manual, duplicative work and less clarity overall. In fact, according to the  Anatomy of Work Index , we spend 13% of our time—236 hours per year—on work that’s already been completed. By sharing your communication plan, you can give your team clarity into exactly where work lives, so they don’t have to spend all that time finding it themselves.

How to write a communication plan

A communication plan is a powerful tool—but it’s also relatively easy to create. You can create a communication plan in four steps.

1. Establish your communication methods

The first step to creating a communication plan is to decide where your team will communicate—and about what. This includes when to use which tools and when to communicate live vs. asynchronously. Live, synchronous communication is communication that happens in real time. Conversely, asynchronous communication is when you send a message without expecting someone to reply right away. We all use asynchronous communication every day without realizing it—most notably, every time we send an email.

As you define your communication plan, identify what to use each tool for. For example, you might decide to use:

Email to communicate with any external stakeholders.

Slack for synchronous communication about day-to-day updates and quick questions.

Asana to communicate asynchronously about work, like task details, project status updates , or key project documents.

Zoom or Google Meet for any team meetings, like project brainstorms or your project post mortem.

2. Align on communication cadence

Now that you know where you’ll be communicating, you also have to identify how frequently you’ll be communicating. Your communication cadence is your action plan for updating different stakeholders about different project details.

For example, you might decide to schedule:

Weekly project status updates posted in Asana to all project stakeholders and sponsors.

Monthly project team meetings to unblock any work or brainstorm next steps.

Asynchronous project milestone updates in Asana as needed.

3. Add a plan for stakeholder management

Running a successful project often depends on getting stakeholder support and buy-in. At the beginning of the project, you’ll do this during the  project kickoff meeting —but it’s also critical to maintain stakeholder support throughout your project.

Take some time as you’re drafting your communication plan to detail when to communicate with each project stakeholder, and about what. Some people, like your key project team members, will be communicating about this project regularly—maybe even daily. Other project stakeholders may only need to be looped in during project status updates or maybe just at the final readout.

By listing out how you’ll be managing communication with stakeholders, you can ensure they’re being contacted at the right time about the right things. The communication they recieve should answer questions at their level of detail and with a focus on business results and overall, high-level impact.

4. Share your communication plan and update it as needed

Once you’ve created your communication plan, it’s time to share it with your project team. Make sure your communication plan is accessible in your central source of truth for all project information. We recommend using  Asana  to track all project communication and work, so you can talk about work where you’re working.

If any changes impact your project communication plan, make sure you update it and communicate those changes. That way, team members always have access to the most up to date information.

Example communication plan

Communication plan template

Description of communication.

What type of communication is it?

How often will you be communicating?

Which tool will you be using? Is this synchronous or asynchronous communication?

Who is receiving this communication?

Who is in charge of sending out this communication?

Good communication starts with a communication plan

Clear communication can help you send the right message at the right time. Empower effortless collaboration while also ensuring every team member is being looped in at the right times. That way, your team can spend less time communicating about work and more time on high-impact work.

Related resources

6 tips to use portfolios for cross-project planning

What is resource management? Your guide to getting started

What is RAPID decision-making?

Stay on track with a project plan that actually works

Corporate Communications Plan: The Roadmap for Success

Learn how a Fortune 50 hires the best people

Successful companies are strategic with the way they communicate. In fact, developing a corporate communications plan can be one of the most important ways to build a stronger brand.

Trust is created by the ways that businesses share authentically about themselves and how they respond to difficult situations.

Communications teams benefit from putting a lot of effort into the way they craft messaging and tell stories about their brand. And those that are most equipped to handle challenges and adapt to change are the ones that have plans in place.  

A 2019 study showed that 96% of people think the businesses they deal with could improve when it comes to communication and project management. So clearly this is something more businesses need to address!

Let’s explore what successful corporate communications plans include and have in common, and how they can benefit your organization.

What is a Corporate Communications Plan?

A corporate communications plan is the framework for how a business shares messages internally and externally. You can think of it as the roadmap for how a company communicates with their stakeholders, employees, customers, the media, and regulators. 

Part of the plan includes what information to share, who the target audience is, how frequently to provide updates, and what channels are the best to relay these messages.

Having a plan in place shapes how a company will handle communications during times of crisis, change, and launches of campaigns and new products.

What Are the Types of Corporate Communications?

The two main types of corporate communications are:

Internal Communications: How a business shares information with its employees, leadership teams, managers, and board members. 

The interactions can be formal modes of communications such as all-hands meetings to discuss strategic initiatives and performance, updates about organizational changes, company newsletters , and internal memos about policy changes. 

Or they can also include more informal communication like using messaging apps to collaborate, welcoming new hires, celebrating work anniversaries, or sharing details on winning new business.

External Communications: Any information shared outside of the organization. 

Whether it is a formal press release or branded content on social media, these communications build the company’s public image and impact the perception of a brand and its products or services. 

Marketing, content, and advertising created by the company to promote it are included as external communication methods. 

Press releases and financial reporting are another way that companies share messaging about the organization with the outside world.  

Why is Having a Corporate Communications Plan Important?

Corporate communications plans lead to sharing clearer and better messages with your target audience. 

Whether that audience includes your own employees or potential customers, you want to be heard in the right place and at the right time. Setting up a framework to achieve that is essential. 

Sometimes you might be thrown a curveball, and a communications plan will help your business be prepared for any unexpected changes or crises that come your way. 

Surprisingly, a JOTW Communications Survey showed that 59% of communicators say they have a communications strategy drafted, but only 45% admit to having a documented crisis communications plan.

Having a plan in place will also allow for speedier recovery to any public relations issues. For example, responding to negative feedback and being open about mistakes can build trust with your brand and get you back on the right track in the eyes of customers and potential clients.

Communicating effectively and transparently shows that your brand values engagement by taking a proactive approach to be included in conversations about your brand or industry. 

A corporate communications plan for internal communications will also help define and build a transparent company culture. This can improve employee engagement by keeping team members included in conversations about where the company is heading and what it values.

If there are sudden changes on a team, you’ll be better able to communicate the changes in a way that makes employees feel comfortable and cared for if you have a plan for how to share that information first for those immediately affected and then across the company.

What Should A Corporate Communications Plan Include?

It takes time and consideration to develop an effective corporate communications plan. You’ll want to include details for the objectives, approach, and tracking measures for the goals of your messaging.

In simple terms, you’ll want to include the who, what, when, where, why, and how.

Here are the elements your corporate communications plan needs:

• Target Audiences – these are the groups of stakeholders that will be receiving the messages. They could be employees, customers, media members, investors, leadership teams, and managers. Age, location, job level, interests, and lifestyle are all helpful to know about the receivers of your messaging.
• Objectives – most communications are created with a call to action or a desired outcome in mind — these are your ultimate objectives or goals. They should be tied to your overall organizational goals to drive business outcomes.
• Message content – what you want to say and what you are trying to help your readers understand. Tone and personality are important to formulate in your message to get your reader’s attention.
• Distribution strategy – the channels and venues that your communications will be delivered on are an important aspect of the communications plan. Paid, earned, owned, and shared media channels have different benefits for reaching audiences.
• Frequency – how often you will be sharing or updating content to reach your target audience. This will depend on your team’s budget and resources, as well as an understanding of your target audience and being mindful of attention fatigue. 
• Measures of evaluation – how you’ll know if your communications were successful. These should be highly attached to your objectives and goals so that you can track progress and understand areas for improvement.  

How to Create a Corporate Communications Plan

You can follow these steps to design a corporate communications plan that is thorough and takes into account the many facets that go into a successful communications strategy.

1. Establish goals

Pick 3-5 measurable goals for your communication plan. They could be connected to brand awareness like increasing website traffic or generated a certain number of new leads.

Or they could be related to employee engagement, such as increasing the employee satisfaction score on your next survey or increasing the number of shares of branded content.

2. Set a clear process

Knowing the steps involved to launch a communications campaign and having teams on board with the process will ensure that your plan is scalable.

Document the steps involved from content creation to distribution to collecting feedback and share those with any teams that are included in the action.

You should also define clear roles for who will be involved in creating the communications and which stakeholders need to be involved for approving messages and compliance.

3. Identify and segment targets

Take time to think through who your target audience will be and how they may be different. Knowing your audiences can help you tailor your content and tone to appeal to audiences.

Use customer analysis and social listening to determine your audience’s preferred social channels and the best forms of content to encourage visibility of your content.

The way your company shares information with employees will likely be different than how it presents to the board or investors so it’s important to segment your audiences.

4. Develop key messages

Craft the copy and creative materials needed to effectively communicate your messaging. Think about what you are trying to articulate and how it could be conveyed in the clearest and understandable way for your target audience.

The content-type should also be considered — should the message be shared in a meeting or email or video? How can the audience react and ask questions about the announcement? These are all questions to consider when creating the content for both internal and external communications.

5. Choose a channel strategy

You’ll need to determine the channels and frequency of your communications to meet your goals. 

For example, if your communication strategy is for internal communications you’ll evaluate whether an email or meeting is the best way to share the news. 

Do teams prefer shorter, weekly updates or to get more information at the end of the month? Get feedback from your audiences to determine what makes the most sense for your communication cadence.

6. Measure objectives and progress

Before you start implementing your plan, think through how you can measure success for your communications with metrics like reach, open rates, and engagement.

That way you will be set up to continuously improve your content strategy and messaging. 

Collect feedback from employees or customers on how to improve your messaging and enact these changes so that you are don’t run the risk of turning off or disengaging your audience.   

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What are the Main Channels for Corporate Communications?

Companies have many software platforms and tools to choose from that can help streamline communications. You’ll want to use a mix of communication channels to achieve different goals.

For external communications, social networks, media publications, and videoconferencing are some of the most effective ways to reach potential customers and grow brand awareness. 

All of the content that you publish on your website reflects the values and goals of your brand and can be a powerful way to make connections by providing valuable resources to potential buyers.

For internal project communication, email and messaging apps are the easiest ways for people to collaborate at an organization. They make it easy to share files and resources, get input from colleagues, and track project status updates. 

Internal blogs, company newsletters, and intranets are some examples of methods that companies have used to keep employees informed and connected.

For building company culture and employee engagement, internal enterprise social networking platforms provide a more flexible and easy to use way to share company content. 

Employee advocacy for corporate communications

Employee advocacy platforms like EveryoneSocial make it easy to link to external social networks, bridging the gap between internal company conversations and sharing them externally to strengthen brand engagement.

Press releases are important tools for sharing announcements and launching new products. And those efforts can be amplified when you have employees that want to share that content to their own networks, as well.

Beyond externally distributing communication messages, EveryoneSocial has unique features that keep your people engaged, connected, and informed — no matter where they are working. 

For example, some features for communications include: 

• Internal newsletters
• Push notifications
• Mobile apps
• Real-time messaging
• Follow company employees
• Tag employees on important info
• Read-only content

Want to learn more about how Everyone Social can be used to improve your corporate communication plan? Schedule your demo with us and we’ll share how some of our enterprise customers are communicating better by enabling their workforce with EveryoneSocial!

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Published: January 05, 2023

Remember the " Tide Pod Challenge ?" That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America's teens swallowing their toxic product. Tide's parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan .

In this post, you'll learn how to create an effective communication plan that prepares you and your company for any situation.

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What is a communications plan.

A communications plan enables you to effectively deliver information to appropriate stakeholders. The plan will identify the messages you need to promote, to whom you're targeting those messages, and on which channel(s). Communications plans can be used in times of crises, but they are also used when pitching new initiatives or launching new products.

Communication plans can help you clarify the purpose of a product launch or new initiative and officially determine the messages you want to deliver to your intended audience(s).

Additionally, a communication plan can help your business during a time of crisis if a previous marketing message or business decision damages your reputation with internal stakeholders or customers.

If companies don't have a communication plan , they'll be unprepared when disaster strikes. It may be unlikely that your company will find teenagers eating your product for internet fame, but not so unlikely that you'll never find yourself needing a procedure to effectively handle difficult situations.

Need a free, easy-to-use communication plan template? HubSpot has 12. Check out this toolkit for everything you need to build your own.

This is part of a template offered in the toolkit. For this particular template, the organization is separated into phases, a description of that phase, and who needs to complete that action.

Download These Templates for Free

Now that we've gone over how a communication plan can be helpful, let's learn how to write one that will be effective.

How to Write a Communications Plan

• Conduct an audit of your current communications materials.
• Set SMART goals for your communications plan based on the results from your audit.
• Identify the audience to whom you plan to deliver your communications plan.
• Outline and write your plan, keeping your audiences in-mind.
• Determine the channel(s) on which you need to deliver your messages.
• Decide which team members are responsible for delivering the message.
• Estimate a timeline for how long each step should take.
• Measure the results of your plan after presenting to stakeholders, and determine successes and areas for improvement.

1. Conduct an audit of your current communications materials.

Before sitting down to get rollin' on your plan, you need to first decide where it'll fit into your business. So it's important you complete a "state of the union," or an audit of the current climate of communications within your company. This can help you identify any problem areas.

For instance, let's say you need to create a communications plan for a new product launch. To create your plan, you'll first need to perform an audit to identify gaps in your current marketing approach.

After performing the audit, you might find there is a major gap in your marketing materials in which you rarely discuss a topic that aligns well with your new product. You'll want to ensure this topic makes it into your communications plan.

Crisis Communication and Management Kit

Manage, plan for, and communicate during your corporate crises with these crisis management plan templates.

• Free Crisis Management Plan Template
• 12 Crisis Communication Templates
• Post-Crisis Performance Grading Template
• Additional Crisis Best Management Practices

You're all set!

Click this link to access this resource at any time.

Free Communication Plan Template

Fill out the form to access the template..

To conduct an audit, you'll need to carefully gather and interpret data on your current marketing plan performance and build a path forward based on those results. Additionally, you might consider hosting focus groups or sending surveys to your audience to find gaps in your current communications materials.

Of course, you'll want to have the goal of your communications plan in-mind when conducting an audit. In the example above, noticing you're lacking material on a certain subject only matters if your goal is to drive leads and conversions to a product that aligns with that subject.

For instance, if you're launching a new email marketing tool and you notice you're lacking content on Google Ads, this might not be relevant information for your communications plan. However, if you're missing content on email marketing best practices, that's important information you can use to tailor your communications plan appropriately.

2. Set SMART goals for your communications plan based on the results from your audit.

After your audit, you'll want to lay out a few goals based on the data from the results. What do you want to achieve with this plan?

When in doubt, remember that your goals should be SMART : Specific, Measurable, Attainable, Relevant, and Time-based.

For instance, if a small agency is writing a communications plan for its client, they might write a goal along these lines: "We plan to increase employment applications for our client by 25% over the course of one quarter."

Alternatively, perhaps your HR team needs to write a communications plan to pitch designing a new growth matrix for individual contributors who don't want to become managers.

If that's the case, your HR team will need to identify specific goals they hope to achieve as a result of their plan, even if the results are less quantifiable — for instance, their goal might be to "increase employee retention rates by 10% over the next year" or even "increase employee satisfaction, as indicated by their next NPS scores." They'll need to pitch these goals to stakeholders to get leadership on-board.

Download Your Free SMART Goal Template

3. Identify the audience to whom you plan to deliver your communications plan.

Good communication starts with knowing and understanding your listener. In this case, if a crisis communication plan is for stakeholders, which one(s) are you writing for? Stakeholder examples include employees, investors, customers, local government officials, or media outlets.

If you're writing for media outlets, a press release detailing your goals is a good idea for that audience. There should be a process for who will speak to the media outlets, an outline of what they will say, and an action plan put in place moving forward.

Alternatively, if your audience is your employees, you might want to create an up-to-date internal document for employees to refer to, as well as the contact information for the internal DRI if they have follow-up questions.

4. Outline and write your plan, keeping your audiences in-mind.

When you're ready to outline and write your plan, it's likely easiest if you start with a table or chart to identify the messages you need to promote, to whom you're targeting those messages, and on which channel(s).

Once you've created a general outline, here's how you'll want to structure your communications plan (feel free to copy these sections into a Table of Contents for your own plan):

• Purpose (what is this communications plan for)
• Escalation Framework (including 'first line of defense' and 'greater response team')
• Roles and responsibilities of each employee
• Do's and Don'ts
• How to maintain an effective response plan

(If you need help writing a communications plan, download our free, ready-to-use communications plan templates .)

When writing your communication plan, work with groups or representatives from your stakeholders to improve accuracy. Strategies should solve for goals or potential risks.

For instance, if you work for an agency aiming to promote a client's product, a risk might be spending money on paid ads without a guaranteed ROI. To solve for that risk, the agency should detail different steps to ensure the ads are effective before going public.

5. Determine the channel(s) on which you need to deliver your messages.

The channels you choose to communicate with your audience depends on your message, and to whom you want to deliver that message. For instance, if you're creating a communications plan for internal employees, you might send out your communications plan in a company-wide email, use a team communication app , or in-person team meetings to deliver your message.

Alternatively, if you're communicating with customers, you might determine it's best to communicate via an email newsletter, or via a press release.

Of course, the channel(s) you choose will depend on your goals, but it's important as you're writing your communication plan that you keep your distribution methods in-mind.

6. Decide which team members are responsible for delivering the message.

Once you determine your audience and channel(s) on which you'll deliver your communications plan, figure out the DRI for delivering the message.

For instance, if your HR team is pitching a new growth matrix to leadership, you might ask your Director of HR to deliver the initial pitch in the first meeting. Once leadership is on-board, you might ask each HR representative to deliver one training session for each internal team to ensure every employee understands what's changing internally, and why.

7. Estimate a timeline for how long each step should take.

You should have a ballpark estimate of how much time each step in executing your strategy will take. For instance, if your plan needs to go from the higher-ups down to the employees, it's good to take into account how long going through the chain of command will take. It's also smart to infer how long a media cycle will last.

For instance, for a minor slip-up on an ad campaign, the advertising agency might estimate the cycle for controlling the issue will take a month — including meeting with the client, stakeholders, and employees to discuss steps moving forward.

8. Measure the results of your plan after presenting to stakeholders, and determine successes and areas for improvement.

There's always room for improvement. Measure the results of the plan after presenting it to stakeholders, and determine aspects that went well, and areas for improvement next time.

For instance, the ad agency might not have met its goal of increasing prospective applications by 25% within a quarter. They might rework their goals to give themselves more time or pivot their quarterly focus to fit those goals.

Alternatively, if you notice certain language in your communications plan evokes a level of stress or fear with internal stakeholders, consider how you can re-word next time to ensure your communications plan feels helpful, beneficial, and positive.

Some aspects of building a communication plan can be a "choose your own adventure" journey. The key is choosing aspects that best reflect what your business needs in times when effective communication is key. What do your stakeholders need to know, and how are you going to best communicate that?

Communication Plan Examples

• Strategic Communication Plan
• Project Communication Plan
• Marketing Communication Plan
• Corporate Communication Plan
• Crisis Communication Plan

Communication plans can get tricky, but writing an effective one will prove itself with its longevity. The following communication plans include analysis for stakeholders you'd respond to and the procedures for what to include in those communications.

1. Strategic Communication Plan

Bright Hub Project Management's communication plan explains how, when, and why communication happens within its organization.

This example is great because it details how communication managers write crisis plans and acknowledges that sometimes the busy marketer or project manager takes on this responsibility.

Image Source

2. Project Communication Plan

Here's an example of a Billing Upgrade Project from Simplicable . This communication plan maps out all the important meetings and documents needed for the project. As you can see, it also includes necessary sections including audience, goals, format, and DRI.

3. Marketing Communication Plan

A marketing communication plan is essential for communicating to your target market, especially when launching new products or initiatives. This example from Smartsheet allows you to plan marketing communications strategies for customers, sales prospects, media partners, internal stakeholders, and events.

4. Corporate Communication Plan

Corporate communication plans outline how organizations communicate internally and externally. This example from Smartsheet is a nine-step roadmap that includes space for a mission statement, executive summary, situation analysis, key messages, and more.

5. Crisis Communication Plan

This communication checklist below, by Prezly , gives a great overview of the details of a crisis plan from beginning to end. It can be used as an effective guide when drafting a crisis management strategy.

Communication Planning Tips

Communication planning can be tricky, so here are some extra tips to keep in mind to help your plan shine: when describing procedures for handling crises, include who the situation involves. This lets stakeholders envision decision-making processes.

Additionally, if you're part of a larger company with a broad stakeholder list, it's okay to split up target audiences for your plan.

For instance, maybe your audience is more than just "consumers." Split stakeholder groups for easier comprehension and more distinct solutions.

Ultimately, your communications plan needs to clearly and succinctly provide necessary information to everyone involved in the business decision, product launch, or PR crises. Use the strategy mentioned above, as well as our communication plan templates , to ensure yours is as effective as possible.

Editor's note: This post was originally published in September, 2019 and has been updated for comprehensiveness.

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