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How Does Cold Laser Physical Therapy Work?

Cold Laser Physical Therapy is a laser that uses low intensity light to treat sprains, strains and other tissue issues painlessly. With this relatively new procedure, there are many advantages to cold laser physical therapy.

What Is Cold Laser Physical Therapy?

The procedure doesn’t require an incision or medication, which some patients find as a great benefit, according to Spine-Health. The cold laser, low-level or near-infrared laser therapy delivers low level light energy to the areas that have caused patients discomfort and pain. The laser works as an anti-inflammatory, and the method can deliver great relief for patients where, in the past, a more painful procedure may have been necessary. One drawback in doing cold laser physical therapy is that the jury seems to be out on how long it’ll last, and most patients need additional treatments before they feel better for a longer period of time.

How Is It Performed?

During the laser procedure, you’ll probably feel the laser touching your skin, but you will not feel any pain or hot or cold sensations, according to Healthline. The treatment should only take a few minutes each visit. Different amounts of low level light will be delivered to the target area during the treatment.

What Can Cold Laser Physical Therapy Be Used On?

Cold Laser Physical Therapy can be used on sprains, strains, tendonitis, lower back, knee and neck pain according to Healthline. Pain clinics have begun using laser therapy for various conditions, such as carpel tunnel and fibromyalgia. Healthline says it’s effective on skin rejuvenation, wounds and acupuncture. Dentists, physical therapists, doctors and other medical professionals are utilizing cold laser therapy on those that need fast relief from inflammation and pain.

Does Insurance Cover the Procedure?

Not all insurance companies cover cold laser physical therapy. You may want to check with your company before having treatments that might not be paid for. You can also ask at the facility, and staff may be able to help you learn what your specific coverage is.

Are There Home Treatments?

It’s possible to purchase the equipment to perform your own cold laser physical therapy treatments at home. Learn everything you can about the equipment you’re thinking about buying because the machines deliver different levels of laser output, and you’ll want to make sure you’re getting what you paid for and what you need to treat the specific condition you have. Some of the machines are marketed to help you stop smoking, lose weight or remove wrinkles. Most of the claims have no guarantee because the procedure is very new and there’s still a lot to be learned.


physical therapy clinic business plan

5 Elements of a Successful Physical Therapy Business Plan

Starting an outpatient PT practice? You're gonna need a business plan.

image representing 5 elements of a successful physical therapy business plan

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Whether you’re in the process of starting your own business, or you’ve been in business for years now but just never got around to writing your business plan, this blog post is for you. Here, we’ve compiled some great information to help you put together this ultra-important document. But before we get into the details of a great business plan, let’s cover the basics:

What is a business plan?

A business plan is a formal document detailing everything about your business. Venture coach Stever Robbins writes in this article on that a business plan includes “your value proposition, marketing assumptions, operations plan, financial plan, and staffing plan.” He also points out that your business plan drives the future of your organization, because it contains goals for all major areas: sales, expenses, hiring, and financing. “Once laid out,” he writes, “the targets become performance goals.” As such, your business plan will act as both:

  • a baseline for monitoring your progress so you remain accountable, and
  • a tool for “after-the-fact learning” if you perform better or worse than expected.

Who needs a business plan?

In short, anyone who is running a business should have a business plan—especially when working with investors, partners, or employees. According to another article on , “…anybody beginning or extending a venture that will consume significant resources [money, energy, or time]…and that is expected to return a profit, should take the time to draft some kind of plan.”

What are the elements of a business plan?

Now, let’s dive into the specifics of your business plan. Keep in mind that, just as no two PT clinics are identical, business plans will differ from practice to practice. Furthermore, your business plan should be a living document that you can adapt as your practice grows and the market changes.

1. Executive Summary

In essence, the Executive Summary is a general overview of a practice’s purpose and goals—and it’s often the make-or-break section of a business plan. This section should clearly and succinctly describe how your practice plans to address patient health concerns while remaining profitable. It also works as a type of framework you can refer back to when developing the rest of your business plan. So, each element should be easy to expand on. If any part is fuzzy or unclear, it’ll make it difficult to hammer out later on down the line.

In the case of an outpatient physical therapy practice, this section should briefly summarize:

  • what niche your clinic intends to fill ,
  • the services your clinic will provide,
  • how you intend to spread the word about your services , 
  • the clinic’s growth potential, 
  • competitive advantages, and
  • overall funding requirements.

2. Objectives

Now it’s time to dig into the nitty-gritty. What does your practice actually do? And what are your goals? If your business is already up and running, you can probably outline your objectives and services pretty easily. But even if you’re a seasoned veteran, it can be exponentially more difficult to explain what you want to accomplish long term without putting your goals to paper. So, in this section, start by thinking about where your business is now versus where you want it to be later on down the line—as well as the action items necessary for realizing that growth. Here are a few questions this section should answer:

Who are you? 

Consider your clinic’s overarching purpose: are you focused on keeping athletes in top shape to help them perform their best? Or, are you more focused on raising awareness about health and wellness in a specific community? And what is your clinic’s treatment philosophy? Some practices may focus heavily on overall health and wellness, while others are intent on restoring function after injury.

What services will you offer?

No matter how you answer the questions above, the services you provide should align with your goals. For example, if you’re community-focused, services like employment health screenings are a great way to serve the population at large. Alternatively, fitness assessments and injury prevention services help athletes stay sharp and improve performance.

What is your patient market like?

The point of this section is to justify your goals by identifying who your audience is—and making sure you can easily reach your desired patient population.

Who is your competition? 

Look at the current market in your locale. Are there other practices in your area that focus on the same things that are important to you? This question is important, because:

  • you don’t want to practice in an over-saturated market, and
  • existing competitors will give you an idea of what works versus what doesn’t, which will be especially crucial once you start formulating your marketing strategy.

Also, performing a SWOT analysis will help you understand how you stack up to surrounding PT practices. This analysis includes everything from practice location and niche services to the payers you’re credentialed with.

Where do you see yourself in five to ten years?

Now, it’s time to get out your crystal ball and gaze into the future. (If you don’t have one handy, your imagination will do just fine.) Think about some tangible goals for your practice, such as:

  • how large you want your practice to be (e.g., building square footage, number of locations, etc.);
  • what community events you’d like to be involved in—or create yourself; and
  • how many clinicians and front office staff you want on your team.

3. Marketing

While your goals and services are unquestionably important, how you plan to market your practice is just as crucial—if not more so. After all, your services will have little impact if your target audience doesn’t know you offer them. Ideally, you should break this section down into three smaller subsections:

The Message You Want to Deliver

Your ideal patients need to know who you are and what you’re about, so ponder what you want your messaging to communicate. The contents of this section are informed by:

  • your practice’s strengths,
  • the benefits of physical therapy versus other types of treatment,
  • trends in physical therapy and wellness services, and
  • how patients can access your services.

Who Your Ideal Patients Are

This section should talk about your target audience. It should explain:

  • who your ideal patients are,
  • what types of activities they engage in, 
  • which services they’ll benefit from, and
  • the types of marketing they engage with (e.g., social media, print, events, etc.).

How You’ll Deliver Your Message

Once you know who your target audience is and what message you want to communicate to them, research effective ways to engage with your audience. For example, social media marketing can be an effective tool for engaging with patients of all ages. However, some social platforms have a user base that skews towards the under-30 crowd (e.g., Twitter ), while other platforms tend to attract users over the age of 30 (e.g., Facebook ). Then there’s print marketing, which is a great way to market to people who are less likely to be on any social media platforms at all (e.g., people 65 and older). Remember, though, that you don’t want to make any assumptions about seniors and technology: depending on your specific audience, older patients may very well use digital platforms on a regular basis.

That’s why it’s important to do your due diligence and explore the varied ways in which your messaging reaches your intended audience. As we mentioned above, this also includes assessing your competitors’ marketing strategy, borrowing inspiration from similar practices, and filling any market gaps. Then, outline your marketing strategy for the next few years—while allowing some room for adjustment as the market changes. 


4. Operations

Here’s where the rubber really meets the road. Understanding your day-to-day operations—as well as who’s in charge of what—can make or break your success in private practice. According to this article from , your operations section should answer the following questions:

  • “What facilities, equipment, and supplies do you need?
  • What is your organizational structure? Who is responsible for which aspects of the business?
  • Is research and development required, either during start up or as an ongoing operation? If so, how will you accomplish this task?
  • What are your initial staffing needs? When and how will you add staff?
  • How will you establish business relationships with vendors and suppliers? How will those relationships impact your day-to-day operations?
  • How will your operations change as the company grows? What steps will you take to cut costs if the company initially does not perform up to expectations?”

I know, it’s a lot. However, if you’ve worked in a physical therapy practice before, then you should be able to answer a lot of these questions off the top of your head. As for the hypothetical questions, it’s best to glean some wisdom from your mentor or various owners of existing PT practices.

5. Financials

You can’t run a practice effectively without assessing the fiscal landscape, so you’ll need to dig into the dollars and cents as you pen your business plan. Start by laying out your initial start-up costs—as well as whether you plan to fund them through loans, grants, or savings—including:

  • facility construction and renovations,
  • building lease, and
  • equipment and supplies.

Additionally, advises that all business plans include—at the very least—the following five reports or projections:

  • Balance Sheet (i.e., assets, shareholders, liabilities, and earnings to fund future growth)
  • Income Statement (i.e., projected revenue and expenses)
  • Cash Flow Statement (i.e., cash receipts and expense payments)
  • Operating Budget (i.e., detailed breakdown of income and expenses)
  • Break-Even Analysis (i.e., projection of revenue required to cover fixed and variable expenses) 

As a final note, it’s absolutely crucial that these numbers be as accurate as possible, so we definitely advise working with your accountant to pull it all together.

There you have it: everything you need to know about putting together a business plan. Got any tips and tricks for creating an effective plan? Let us know in the comment section below!

Get your name in front of the patients you want.

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physical therapy clinic business plan

Physical Therapy Business Plan Template

Written by Dave Lavinsky

physical therapy business plan template

Physical Therapy Private Practice Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their physical therapy businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a physical therapy private practice business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your physical therapy private practice as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a physical therapy practice, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your physical therapy business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Physical Therapy Businesses

With regards to funding, the main sources of funding for a physical therapy business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for physical therapy businesses.

How To Write a Business Plan for a Physical Therapy Private Practice

If you want to start a physical therapy business or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of physical therapy private practice you are operating and the status. For example, are you a startup, do you have a physical therapy business that you would like to grow, or are you operating a chain of physical therapy businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the physical therapy industry. Discuss the type of physical therapy business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of physical therapy business you are operating.

For example, you might operate one of the following types of physical therapy businesses:

  • Sports Physical Therapy : this type of private practice focuses on providing therapy for sports-related injuries and performance issues.
  • Pediatric Physical Therapy: this type of practice focuses on physical therapy for children.
  • Geriatric Physical Therapy: this type of physical therapy practice focuses on helping elderly people with issues related to aging.

In addition to explaining the type of physical therapy business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served or number of positive reviews, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the physical therapy industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the physical therapy industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the physical therapy industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your physical therapy private practice? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: hospitals and rehabilitation centers, the elderly, parents of young children and athletes.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of physical therapy practice you operate. Clearly, elderly customers would respond to different marketing promotions than athletes, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most physical therapy businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other physical therapy businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes hospitals, orthopedic doctors and chiropractors. You need to mention such competition as well.

With regards to direct competition, you want to describe the other physical therapy businesses with which you compete. Most likely, your direct competitors will be practices located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of physical therapy do they specialize in?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better physical therapy services?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a physical therapist, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of physical therapy company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to physical therapy, will you provide personal training or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your physical therapy company. Document your location and mention how the location will impact your success. For example, is your physical therapy business located in a busy retail district or shopping plaza, near a large medical center, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your physical therapy marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your physical therapy business, including scheduling new patients, treating patients, writing reports and billing.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to schedule your 100th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your physical therapy business to a new location or city.  

Management Team

To demonstrate your physical therapy business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing physical therapy businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing physical therapy clinics or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you gain ten new clients per week or per month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your physical therapy business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a physical therapy business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a schedule of your daily operations.  

Putting together a business plan for your physical therapy business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the physical therapy industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful physical therapy business.  

Physical Therapy Practice Business Plan FAQs

What is the easiest way to complete my physical therapy business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your business plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of physical therapy practice you are operating and the status; for example, are you a startup, do you have a physical therapy practice that you would like to grow, or are you operating a chain of physical therapy private practices?

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Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.  

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Physical Therapy Business Plan

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Starting a physical therapy clinic is one of the most rewarding and profitable business ventures for any professional physiotherapist.

However, being an excellent physiotherapist isn’t enough to start a physical therapy clinic. You need to understand business dynamics, hone your business skills, and create a business plan.

A business plan is not just about raising funding; it also provides a framework for your daily operations and keeps you on the right track.

Need help writing a business plan for your physical therapy business? You’re at the right place. Our physical therapy business plan template will help you get started.

How to Write a Physical Therapy Business Plan?

Writing a physical therapy business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your physical therapy business, its location, when it was founded, the type of physical therapy business (E.g., outpatient rehabilitation center, pediatric physical therapy, geriatric physical therapy.), etc.

Market opportunity:

Product & services:.

  • For example, a geriatric physical therapist treats elderly patients to help them improve mobility and prevent falls.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Industrial physical therapy
  • Integrative physical therapy
  • Geriatric physical therapy
  • Pediatric physical therapy
  • Sports physical therapy
  • Describe the legal structure of your physical therapy clinic, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, a geriatric physical therapy clinic may target elderly patients 65 years and above suffering from mobility and joint pain.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, remote monitoring systems are in trend nowadays.

Regulatory environment:

Here are a few tips for writing the market analysis section of your physical therapy clinic business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products offered to patients. To write this section should include the following:

Mention your services:

Mention the physical therapy services your business will offer. This list may include services like,

  • Exercise therapy
  • Sports injury management
  • Rehabilitation and recovery services
  • Education and counseling
  • Providing assistive devices (E.g., crutches, wheelchairs, etc.)

Describe each service:

  • For example, if you’re describing the process of sports injury management, it may include injury assessment, diagnosis, treatment, rehabilitation, and returning to the sport.

Service packages:

Insurance & payment options:.

  • In addition to these payment options, describe if your clinic offers any regular patient discounts or membership plans.

Additional services:

In short, this section of your physical therapy plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, state-of-art equipment, specialized services, and convenient clinic location could be some of the great USPs for a physical therapy clinic.

Pricing strategy:

Marketing strategies:, sales strategies:, patient retention:.

Overall, this section of your physiotherapist clinic business plan should focus on patient acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your physical therapy business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

  • In addition, provide details on the sourcing and maintenance of these instruments and equipment. Explain how these technologies benefit your patients and help you stand out as a physical therapy service provider.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your physical therapy business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

  • It should include key executives, physical therapists, and other department managers (e.g., office managers) involved in the business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your physical therapy services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

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9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.\
  • Provide data derived from market research, including stats about the physical therapy industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your physical or sports therapy business plan should only include relevant and important information supporting your plan’s main content.

This sample physical therapy business plan will provide an idea for writing a successful physical therapy plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our physical therapy business plan pdf.

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Frequently asked questions, why do you need a physical therapy business plan.

A business plan is an essential tool for anyone looking to start or run a successful physical therapy business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your physical therapy clinic.

How to get funding for your physical therapy business?

There are several ways to get funding for your physical therapy business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your physical therapy business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your physical therapy business plan and outline your vision as you have in your mind.

What is the easiest way to write your physical therapy business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any physical therapy business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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The 9 Essentials For A Cash-Based Physical Therapy Business Plan

Cash-Based Physical Therapy Business

As a lot of cash-based physical therapists go through the Mentorship Program … they see their clinics grow… And so, something I always get asked is…

‘How do I create the perfect business plan?’

In this article, I’ll lay out the advice I give them…

Keep reading to find out just how simple it can be to create the perfect business plan.

What Is A Physical Therapy Business Plan?

Running your own physical therapy private practice isn’t easy… But your business plan should make it a lot easier.

Your business plan is your map to success…. It is an executive summary of what you’re going to do and how you’re going to do it.

If you’re in cash-based physical therapy and don’t have the luxury of insurance contracts to fall back on it’s going to be the key to growing your clinic and attracting patients.

Why Do I Need A Business Plan For A Cash-Based Physical Therapy Clinic?

You wouldn’t have a patient sign up for ten sessions without giving them a treatment plan ? So why would you run your physical therapy clinic without a business plan?

Just like your treatment plan is a roadmap to a pain-free life… your business plan is a roadmap to a successful clinic…

It will outline the steps you need to take to get where you want to be…

But you shouldn’t be fooled into thinking a business plan is just for start ups…

No matter where you are in your career… whether you’re already running a physical therapy practice or you’re just beginning, the perfect business plan will help take your private practice to the top.

Cash-Based Physical Therapy Business Plan

The Critical Components To Include In Your Physical Therapy Business Plan

1) do your research….

Before you sit down to write your business plan… Do your research.

It is important to know your target market, clients, and competition inside out…

What is the state of the market? How do you fit in?

Speak to friends, patients, people in the community , and other practices.

Taking these steps will make sure you have the information you need to start writing.

2) Mission Statement

Your mission statement is a picture of your end goal… but you should also make this act as an executive summary.

Yes… set out your goals… but try to spell out exactly how you’re going to achieve those goals…

How will you get your practice to the top? This should be an overview but also is an opportunity to go into the finer details.

For example…

What is the vision? Describe your goals. What are you offering? Use this section to lay out how you fit into the wider market.

If you’re looking for funding or to bring investors on board, this information should be your elevator pitch….

If you can show them in detail just how great your physical therapy business will be then it will set you apart from others.

Tip – If you’re finding this hard look at some case studies. Case studies of your competitors or physical therapists you admire will help you visualise the future.

3) Practice Description

This section is the ideal place to get you and your story across. Even if you aren’t presenting this to people it can cement your vision in your mind…

What do you need? Well, start with…

Your business name. How does your practice look now and how will it look? What are you providing and how is it different from other practices? What problems do you solve for potential patients?

4) Marketing Strategy

A marketing strategy or marketing plan is essential…

If you’re like me, you didn’t spend years at university studying for a marketing degree…

But this shouldn’t be hard… you’re selling your business to new clients.

Here are a few basic questions to ask yourself… They will help you discover how you can market your business…

Why you? Why not your competition? Do you have a niche? What is your unique selling point? Know your referral sources.

Tip – If you’re struggling with this… make a detailed list of why you and your therapy practice are the best choice for a potential patient. How can you help them in a way that no one else can?

5) Finances

This should be an executive summary of all financial parts of your business…

It goes without saying that this area of your business plan is incredibly important…

It will give you clarity on your financing… but also allows you to share that information with others…

Baby boomers will remember how easy it used to be to get investors on board… Not anymore… You need a watertight financial section to secure funding…

For a small business approaching lenders, this section could make or break their decision on whether they take the steps to help your clinic grow.

Here’s what you’ll need to cover…

Expenses – Everything from purchasing equipment to wages and site rental should be covered here. Forecast – This will be an estimate of your future financial outcomes monthly and annually. Include pricing information. Cash Flow – Explain how much money is coming in and out of your clinic. Funding – How are you financing the project? Are there investors? If you’re approaching lenders then you need to have a strong business and financial plan. Projection – Gather all of the information above and project your profits and losses. Factor in investor reimbursement rate.

Tip – Statistics are your friend here. Take the current numbers from your practice and use statistics to make effective estimations.

6) Management And Operations

You have to decide how your physical therapy practice will run.

Remember you’re in the rehabilitation market, most practice owners forget that. You offer rehab solutions to get people fit and healthy… How will this work on a day-to-day basis?

Systems you will put in place to make everything happen. Who is doing what in your clinic? Will you hire a physical therapist, massage therapists, or a PT to help? If you are, what credentialing process will you use to hire?

Go into real detail here… Even to the point of, will you have your own custom email address?

The more you plan the fewer surprises there will be.

This section can get overwhelming… But don’t panic… There is help out there…

7) Use Small Business Administration Help

There are plenty of obstacles when running your own physical therapy practice…

One big hurdle I see people fall at is administration.

Your business grows and your clinic is busy… But not everyone has the luxury of an office manager…

Whether it’s answering an email or getting patients in the diary, there are plenty of systems for any start up or small business to use…

For example, Asana can help you with productivity and team management.

Don’t be afraid to use the technology available.

8) Use Your Plan

It may sound stupid… and I’m going to state the obvious but… use your business plan .

There is no use spending time writing an excellent business plan for it to sit in a draw and collect dust.

It will be a positive addition to the way your therapy clinic works.

The information in the plan will be your map to success, so use it…

Memorise it… Base your daily routine around it… And consult it to make sure you’re hitting targets…

It can become an issue in physical therapy practices when someone doesn’t understand their role… Make sure your employees and partners know your business plan…

If they know their goals and roles then you can create an effective working environment and a real community.

9) Update Your Plan

Running a business is fluid but your objectives should be concrete…

Stick to your objectives but as your practice grows, update your plan to fit…

Things will come up… so tweaking your plan along the way is worth your time and effort.

Final Thoughts

Whether you’re a start up or one of the bigger physical therapy practices, writing your business plan can get overwhelming…

Spending hours at the computer away from your clinic and your patients will get old… You’re in the rehab market, right? You should be treating patients? Well just remember…

Your business plan is a tool to get you where you want to be…

Once you have mastered your business plan, you can go on to master your private practice…

Here Is My Own Physical therapy Business Plan Strategy…

If you’re looking for help on creating your own physical therapy practice business plan…

Download mine below and start writing.

Physical Therapy Practice Business Plan Step 1

If you want more help turning your practice into the Go-To clinic , click the button below, and we will give you the exact plan we use to build a profitable and sustainable clinic.


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How to Create a Business Plan For Your Physical Therapy Private Practice

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You Can't Get Where You're Going Without a Plan

A business plan is an essential formal document and should outline every aspect of an existing or new physical therapy private practice. And while it contains vital information about your finances, management, market, and funding requests—it doesn’t have to be complicated. Excellent business plans provide structure for an organization for the first five years of operation. They’re also a fantastic device for goal-setting in all major areas, including sales, expenses, hiring, and financing.So what’s included in a business plan? And how can you write one for your physical therapy private practice? In this article, we’ll break down each section of the business plan and give you the tools you’ll need to write your very own.

Business Plans Are Not Just for Start-Ups

While business plans are most associated with new practices looking to get open, the reality is that having a business plan can serve all practices. Start-ups absolutely need a business plan to guide and aid them in getting loans or additional funding. Even if you're not planning to seek external funding, having a business plan is crucial to success; the plan will act as a roadmap and as a roadmap. For established practices, the exercise of writing a business plan or updating an existing plan can help provide an opportunity to think about what's working and what's not and to then plot a way forward. This could include new markets, new referral sources, new markets or just fine-tuning existing strategies.

Executive Summary

Writing the executive summary is perhaps the most integral part of creating a business plan for your private physical therapy practice. Not only does it provide a clear and concise overview for readers, but it promotes other benefits such as attracting potential investors and determining if your practice will be profitable in the long-run. Writing the executive summary for private practices requires market research. You should begin with the essentials:

  • Description of your practice
  • Services your PTs will provide
  • Mission statement and overlying purpose for creating the clinic
  • Opportunity statement to investors or lenders explaining the marketplace for physical therapy and how your clinic will contribute
  • Detailed analysis of the rehabilitation marketplace pinpointing your clientele, marketplace growth, and competitor data.

Furthermore, you’ll write a summary of your management expertise and projected financials to hook your audience.

Practice Description

A practice description should tell the reader everything they need to know about who you are, where you’re at, and what you do. People want to get a good sense of who they’re conducting business with. Great practice descriptions include information about why you’re getting into business, what therapy your practice excels at providing, and why your clinic is equipped to provide those services. People want solutions—what shortcomings is the business solving right out of the gate in your respective market? How is your business leveraging the chosen location to secure clientele? Answer these questions, and do the research required to build your business plan on a solid foundation.

Market Analysis

After showcasing your expertise, providing solutions to problems, and building a buzz around the qualified individuals who are running the practice—what does the market look like?Market analysis needs to dive deep and provide answers for any form of skepticism. Every private practice has a different clientele, competition, and operational challenges to combat, but there are some universal questions business owners should ask themselves while writing a market analysis:

  • Who are our successful competitors?
  • What are they doing correctly to make them successful?
  • How can our private practice do it better?
  • What would I want as a patient receiving therapy at our clinic?
  • What does the past, present, and future look like in our target market?

There are thousands of questions you can ask yourself, but getting a good grip on the competition, landscape, and projected need for the physical therapy you provide is essential.

Organization and Management

Simply put, this is the hierarchy of your practice and will explain how tasks are completed. Each position is plotted on an organizational chart detailing who’s responsible for what. This section of a business plan provides an excellent opportunity to highlight exceptional skills, talents, and achievements. It can also be used to show how you can delegate tasks and reduce costs by implementing physical therapy software . The organization and management section is also used to discuss the legal structure of your practice. While most private practices are sole proprietorships, it’s important to disclose any legal agreements.

Marketing Strategy

Now the fun part, selling your business to the public and other clinics. Building a powerful marketing strategy instills brand confidence , which generates more patients. You should explore how to write a compelling ad for your physical therapy practice and cater advertisements to selected marketing platforms. Use the market analysis and competitor research you’ve compiled to make strategic decisions. Remember, there’s no one way to approach a marketing campaign. The best policy is to do your research, take a shot, analyze the campaign data, and adjust future campaigns for enhanced results.

Funding Request

Not all business plans will require a funding request, but for those that do, you’ll want to outline the request in detail. Funding requests should begin with a summary of how much funding you’ll need for the first five years of operation. It will be a step-by-step analysis covering any required start-up and future expenses including everything from rent to individual PT salaries . Business owners want to specify whether you want debt or equity, terms and conditions, and the time the funding request will cover. Finally, there needs to be an element of future-sight included in the request. You’ll need to let investors know plans of paying off debts , selling the business, or opening up multiple clinics in the long-term.

Financial Projections

Selling the unknown takes a lot of charisma and data. This stage of your business plan will encompass your entire financial projections for the first five years of business. The financials should include, but are not limited to: ‍ Sales forecast – By using the market and competitor data, you’ll want to project the monthly sales data for your practice. The forecast should include a pricing structure for each treatment rendered and how many patients you expect to see per month. You should be meticulous by doing a month-by-month analysis within the first two years of business. Afterward, you can defer to quarterly sales projections. ‍ Expenses budget – In detail, explain the overhead and varied costs in any given month. Investors will want to see a profit yield on physical therapy provided to clients. ‍ Cash Flow Statement –The cash flow statement will depict how much money is coming into your practice versus how much is going out. Unfortunately, starting a private practice from scratch offers little perspective on the real cash flow analysis. However, you can use sales forecasting, industry knowledge, and the expense budget to hit projections accurately. Revenue will often lag in cases where patients pay off their physical therapy debts on payment plans. Be mindful of carried balances when pinpointing the cash flow so your business can project accurate revenue on hand. ‍ Profit and Loss Statement – A culmination of your sales projections, expense budget, and cash flow analysis used to provide insight on what the clinic will—or won't take home in the next five years. Most new businesses will add a break-even projection goal to educate on when the clinic will start turning a profit. ‍ Balance Sheet – A detailed list of all assets and liabilities, providing you with a bottom-line value of the clinic.

Supporting Documents Required

Finally, you’ll want to provide some supporting documents relevant to your situation. These could include but are not limited to blueprints of the clinic, marketing mock-ups, quotes and estimates from contractors, legal documents about your physical therapy practice, and accolades such as industry awards or customer letters.

Be Flexible and Keep Your Plan Updated

Once you get your plan completed and begin implementing it, keep it handy for reference and update it often as you learn what's working and what isn't. The plan should be a guide giving you a path to success with the understanding that market realities may cause you to need to tweak or change your path - in some cases considerably. It's OK to grow and change, that should be part of the plan too but with a plan in hand you'll be able to be very clear on what you're changing and why. It will also help you give clarity to your team and potential investors or bank, as needed.

The Bottom Line

Sit back with an umbrella and a bendy straw and enjoy your new business plan. Creating an outline is the first big step towards owning a private practice. And while starting is difficult, hopefully, each section of the business plan equips practice owners with a strategy. If you’re looking to simplify your scheduling, EMR, billing, organization, and other aspects of your new physical therapy practice experience our free live demo that’s guaranteed to streamline opening a clinic.

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Physical Therapy Business Plan Template [Updated 2023]


I. Executive Summary

This Section's Contents

Business Overview

Products served, customer focus, management team, success factors, financial highlights.

[Company Name], located in [insert location here] is a new physical therapy clinic that focuses on providing a holistic, personalized approach to each client’s treatment. The clinic offers comprehensive services for those requiring physical therapy. Each session includes manual treatment, therapeutic exercise, patient education and behavioral-modification strategies. The clinic employs a highly-trained and skilled staff dedicated to increasing their clients’ quality of life through physical therapy.

[Company Name] will provide physical therapy services for all ages. Services will include rehabilitative physical therapy, occupational physical therapy, geriatric physical therapy, and pediatric physical therapy.

Services are provided based on orders from the patient’s doctor and each therapist will be in close contact with the physician to update them on their progress, if they are having any issues and/or need to modify their therapy plan.

[Company Name] will primarily serve the residents within a 5 to 10-mile radius of our location. The demographics of these residents are as follows:

  • 75,626 residents
  • Average income of $53,000
  • 52.6% married
  • 36.4% in Mgt./Professional occupations
  • Median age: 41 years

In addition, about 36% of the residents are seniors. This customer segment constitutes a large percentage of physical therapy patients.

[Company Name] is led by [Founder’s Name] who has been a physical therapist for over 30 years. He has worked in hospitals, private practice, and other clinics in the community and has a very positive reputation. Not only does [Founder] have all the experience, qualifications, and training necessary, he has employed a qualified and experienced team of physical therapists who specialize in the many services [Company Name] has to offer.

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • The location will be providing a valuable service to an underserved industry in the community. There are many residents seeking physical therapist options and they don’t have a lot of physical therapy clinics to choose from.
  • The location is in a high-volume area that is nearby to hospitals, other physician offices, and urgent care centers.
  • The management team has a track record of success in the physical therapy industry.
  • The pricing model is beneficial for everyone involved. Patients will feel they are receiving value for the therapy they are receiving and the clinic’s profit margin is wide.
  • [Company Name] will accept most insurances.

[Company Name] is seeking a total funding of $250,000 of debt capital to open its physical therapy clinic.

  • Physical therapy clinic design/build-out: $100,000
  • Equipment and supplies: $75,000
  • Working capital: $75,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

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Physical Therapy Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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How to build a strong physical therapy business plan

Physical Therapy Business Plan

What are a few components of a strong physical therapy business plan?

Alliance ptp wants to help you build a strong physical therapy business plan.

So, you’ve made the decision to start your own physical therapy business. Now your next step is to put together a detailed business plan. But what elements should your plan encompass?

There are so many different components that go into creating a business plan , but if you’re looking to create a plan for your physical therapy clinic, here are just a few aspects to focus on.

  • Know who your patients are — You’ll want to understand who your audience is before you start your business. Who are you going to target? Who do you think will primarily use your physical therapy services? How can you make the physical therapy experience more customized to them?
  • How you’re going to market your business — Marketing is so important for any business. You should be sure to come up with a marketing strategy to reach your target audience or be ready to hire someone who is qualified to do so. 
  • Know your competition — One of the most important steps of any business plan is learning about your competition. You’ll want to understand how they market themselves to their patients and what makes your business stand apart from them. You’ll need to be able to do this to manage a more efficient business .

Alliance Physical Therapy Partners firmly believes that partnership means creating something that is greater than the sum of its parts. Alliance PTP is proud to bring together physical therapy clinics around the nation to help people get the kind of treatment they’re looking for and then exceed their expectations. Want to learn more about joining Alliance PTP’s growing list of partners? You can read more on our page for practice owners here . If you’re looking for guidance as you build a physical therapy business, don’t hesitate to reach out to Alliance PTP for guidance. We’re a team of seasoned professionals who can help you create the business you’ve dreamed of.

Contact our team today for more information about how we can help your practice or to find out how you can join our partnership in care.

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Sports Therapy Business Plan

Start your own sports therapy business plan

Cyclist Repair Center

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Cyclist Repair Center (CRC) is a cycling specific sports clinic serving the Boulder, Colorado community. Cyclist Repair Center has been founded by Arthur Mendosa-Cadiz. Arthur created the center as a Colorado registered corporation in January 2004. Cyclist Repair Center is expected to quickly gain market penetration through a focused strategy, doing what they do best, serving cyclists.

The Market Cyclist Repair Center has identified two distinct customer segments which they will target. The first segment is the competitive cyclist. Within this segment there are two subgroups, those that are professionals and those that are experts. There are a total of 4,500 potential competitive cyclists with an annual growth rate of 4%. This group is seeking therapeutic repair/recovery services or training services to make them more competitive in their races.

The second group is composed of recreational cyclists. This group has 32,090 potential customers and a 5% growth rate. These cyclists may race occassionally, but generally they are just people with a passion/enjoyment for cycling. The demographics for the recreational cyclist indicate a more affluent group relative to the competitive cyclist since cycling is not one of the more economically rewarding professions.

Cyclist Repair Center has chosen to locate their center in Boulder, CO. Boulder is renowned as a high mountain sports town and cycling is one of its favorite sports. Boulder offers hundreds of miles of road cycling directly out of town. As for mountain biking, there are too many trails to count, all within a few minutes drive or ride from town. Recognizing the importance of Boulder relative to cycling, the United States Cycling Federation has located their olympic training center here.

Services Cyclist Repair Center offers a wide range of cycling specific sports medicine and training services that range from the proactive to the reactive. Offered services include:

  • Sports massage- for greater comfort as well faster recovery.
  • Personal training- for weight loss, increased speed, or increased endurance.
  • Bike fit- for increased comfort, power, or speed.
  • Fitness assessment- includes such tests as: VO2 max, lactate threshold, aerobic threshold, anaerobic threshold.
  • Cycling related injuries- diagnosis and treatment by physicians and physical therapists.

Cyclist Repair Center will have on staff a USCF Category I or II racer turned personal coach/trainer, a sports medicine physician, massage therapists, physical therapists, as well as a wide range of cycling specific equipment to assist these service providers.

Management Cyclist Repair Center has been founded and will be led by Arthur Mendosa-Cadiz. Arthur has been immersed in cycling for years. Starting after undergraduate schooling, Arthur was a competitive cyclist for several years while working in the bicycle industry. These years racing provided him with tremendous insight regarding cycling and its effects on the cyclist’s body. Arthur then earned a Master’s in Sports Physical Therapy and practiced physical therapy for several years. Arthur will be able to leverage his passion and experience for bicycles, as well as his empirical experience as a physical therapist to offer Boulder a wonderful cycling service.

By locating in Boulder, a cycling town, and offering focused services targeting different types of cyclist, Cyclist Repair Center will quickly generate customers and revenue. Revenue for years two and three is $369,000 and $443,000 respectively.

1.1 Objectives

  • To reach profitability by the end of year two.
  • Generate revenue exceeding $400,000 by year three.
  • Achieve a net profit of at least 10% by year three.

Sports therapy business plan, executive summary chart image

1.2 Mission

The Cyclist Repair Center’s mission is to provide clients with individualized, cycling specific assessment, diagnosis, treatment, and training programs. Clients will receive national class service with an emphasis on education, empowering each athlete.

1.3 Keys to Success

  • Maintain our focus on cycling specific injuries and training.
  • Offer a wide range of services meeting all of the cyclist’s needs.
  • Design and employ strict financial controls, a requisite for an efficiently run organization.

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