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Comprehensive guide to start poultry farming in Tanzania

Start poultry farming in Tanzania with this comprehensive guide. Learn about species selection, disease prevention, chicken coop design, and essential poultry farming equipment. Get expert advice on how to establish and manage a successful poultry business in Tanzania.

Brief overview of the current state of Tanzanian poultry farming

Tanzania’s poultry industry is experiencing a remarkable growth trajectory, which represents an attractive opportunity for farmers and investors alike. With a rapidly growing population and increasing demand for poultry products, the industry has great potential for the country’s economic development and food security.

Currently, Tanzania’s poultry industry is undergoing a major transformation. It has evolved from a survival-based activity to a commercially viable and technologically advanced sector. This shift drive by a number of factors, including growing consumer demand, supportive government policies, and the adoption of modern farming practices.

Import dependencies: In 2019, Tanzania imported more than 180,000 tonnes of poultry meat to meet domestic demand, a huge gap between supply and demand. The country’s heavy dependence on imports presents a huge opportunity for local poultry farmers to meet market demand and reduce their dependence on imports.

poultry farming in Tanzania

Growth potential of Tanzanian poultry farming industry

Start poultry farming in Tanzania witnesses a bright future. The current situation of the poultry industry in Tanzania is an ever-growing market, with huge undeveloped potential. Annual poultry consumption in Tanzania has reached about 250,000 lakhs, with an average annual growth rate of 5%. Tanzania’s poultry consumption has been growing at a rate of 3% per year, and the demand for this type of protein-rich food source is growing steadily. With the growing population and the changing food customs of the city, the demand for poultry products such as chicken eggs and chicken meat is growing rapidly. This is due to the change in the organization and commercialization of the agricultural industry after this business review.

The growth potential of Tanzania poultry industry is enormous. By 2035, the population will reach 1 million, and the demand for protein-rich foods (especially poultry products) will increase. This is a lucrative opportunity for farmers, and an entry-level market due to unsatisfactory demand and utilization.

In addition, the Tanzania government has recognized the importance of the poultry industry, and has implemented various measures to support its development. It provides comprehensive financing channels, improvement infrastructure design, and provides training programs with high-level agricultural skills and knowledge. The government’s support for this kind of step has strengthened the poultry industry’s growth potential.

Key points you should know about starting poultry farming Tanzania

There are some key points poultry farmers should know about start poultry farming in Tanzania.

Chicken species

In Tanzania, there are several poultry breeds that are suitable for the local environment. Here are some commonly breeds and species for poultry farming in Tanzania:

1. Kuroiler:

   – The Kuroiler breed is a dual-purpose chicken that is well suitable for the Tanzanian climate.

   – It is known for its adaptability, disease resistance, and ability to thrive under local conditions.

   – Kuroilers are efficient for both meat and egg production, making them a popular choice for small-scale farmers.

   – SASSO (Sélection Avicole de la Sarthe et du Sud-Ouest) is another breed suitable for local conditions in Tanzania.

   – It is a slow-growing, dual-purpose breed known for its excellent meat quality and adaptability.

   – SASSO chickens are resilient, have good foraging abilities, and are well suitable for free-range or backyard systems.

3. Indigenous Breeds:

   – Indigenous or local chicken breeds adapt to the Tanzanian environment and are known for their disease resistance and hardiness.

   – Examples of indigenous breeds in Tanzania include Kuchi, Masai, and Kuchi Hart, among others.

   – These breeds are typically smaller in size but valuable for their ability to survive in challenging conditions and for their flavorful meat and eggs.

   – For commercial egg production, hybrid layer breeds such as Lohmann Brown, ISA Brown, or Hisex Brown are commonly use in Tanzania.

   – These breeds are known for their high egg production potential and efficient feed conversion.

Poultry Farming in Tanzania

Chicken house type:

     – Open chicken house: Tanzania is hot and humid all year round, with an average temperature of 21-25°C in most areas. Open houses are suitable, they allow natural ventilation and ample sunlight. However, protection from predators is necessary, such as fencing or barbed wire.

     – Enclosed coops: Enclosed coops provide better protection from predators, extreme weather conditions and diseases. They allow better control over ventilation, temperature and lighting. Closed houses are usually use in intensive or semi-intensive production systems.

Chicken House design and construction:

     – Regardless of the type of house, it should be designed and constructed to provide enough space for the chickens to move, roost and lay comfortably.

     – Houses should be well ventilated to ensure good air circulation and minimize ammonia buildup.

     – Proper insulation and roofing materials should be used to protect birds from extreme temperatures and rain.

     – Houses should have proper flooring and drainage to keep them clean and prevent moisture build-up.

Install suitable poultry farming equipment :

Install proper poultry farming equipment considering automation and modern technology. Such as automatic feeding, automatic egg collection, automatic manure cleaning, environmental control system, etc. to optimize production and reduce labor demand.


The poultry industry in Tanzania is going through a transformation phase driven by growing demand, government support and a favorable market environment. The industry holds great promise for farmers and investors looking for profitable opportunities. With the right strategy and investment, start poultry farming in Tanzania has the potential to make a significant contribution to the country’s economic development and food security.

poultry farming business plan in tanzania

How to Start a Successful Poultry (Chicken) Farming Business

For the past 3-years popular chicken sellers have raised their prices for a 1.3 kg chicken from around TZS 9,000 to TZS 12,000.

Zoom Tanzania

Zoom Tanzania

Tanzania is a nation of meat lovers, and kuku (chicken) is consumed in large amounts throughout the year.

Even as prices rise, people are still willing to pay to get their poultry fix. For instance, in the past 3-years popular chicken sellers have raised their prices for a 1.3 kg chicken from around TZS 6,000 to TZS 9,000. However, they are still making a profit.

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As a result, this makes poultry farming a potentially profitable business to start, as the demand for chicken is always high. And luckily, the market is not fully saturated with sellers – as long as people want to eat chicken then there’s always room for more poultry farms.

Why is poultry farming a profitable business?

Increased awareness of health issues associated with red meat has made chicken consumption a great alternative for many.

Chickens mature very quickly, meaning the business has the potential to generate high returns on your investment in a short period of time.

Not just households consume chickens, but a great number of restaurants, hotels, and other food services in Tanzania usually have chicken on their menu

So if you’re interested in making some money and starting your own poultry farm. Here are the steps you need to take:

1. Pick the type of bird you will have

While most people have chicken farms, there are several types of birds you can specialize in. These include:

Domestic fowl

Guinea fowl

However, for now, we will just focus on domestic fowl (regular chicken).

2. Decide on the type of poultry farm you want

There are a number of things you can do as a poultry farmer, these include:

Breeding chickens for sale

Producing eggs for sale

Producing chicken meat for sale

Producing poultry feed (chicken food) for sale

Processing eggs and chicken meat for sale

The niche you pick will be determined by your capital, and the demand in your area.

So for instance, chicken meat and eggs have high demand in Dar es Salaam. However, it’s a more saturated market than in many other areas, so if you have enough money then processing eggs and chicken meat or even offering refrigerated storage facilities and transport could be a more lucrative option.

So it’s important to do your research (ask other poultry farmers) on what type of poultry farming is profitable in your area and how much it will cost you to start. However, for this article, we will focus on poultry farming for egg and meat production.

3. Do you have enough money?

The size of your poultry farm will depend on your capital. In general:

A small farm will need capital of about TZS 1.5 mill – TZS 3 mill

A medium sized farm will need capital of about TZS 4 mill – TZS 10 mill

A big farm will need capital of about TZS 20 mill and more.

4. Where will your farm be located?

When picking a location, consider:

Is the land affordable?

Are the costs of transportation of eggs and meat low? Is it close to the market and your buyers?

Do too many people live in the area? This may cause problems because of the bad smell from the poultry farm.

Is the area safe? Does it have a history of theft or wild animals that may kill the chickens?

Instead of finding a new plot of land, some people build their chicken farm in their own backyard. This greatly reduces costs, but it also requires some consideration, including:

The constant bad smell of chickens and chicken droppings that will be in your backyard. This may also bother your neighbors.

Are there any land regulations in your area against farming animals on your property? You should consult your district’s office (serikali za mtaa) to verify if any additional steps need to be taken before you start your farm.

5. What type of housing system will you use for your birds?

How you house your birds is very important to the profitability of your farm. The more elaborate the system is, the more successful your farm will be. There are three main types of housing systems:

Free-range: This is the old school poultry farming system where you allow the chickens to roam freely outside and feed them regularly. While this is considered the most humane way to raise chickens, it is not the most profitable as there are a lot of risks involved including;

Predators may harm chickens

People may still chicken

Chickens may get lost

It’s hard to identify sick chickens so diseases may spread quickly

More difficult to monitor growth of chickens

However, this system is easy to set up and afford.

Chicken Litter/Deep Litter System: This is the most popular housing system for small and medium sized chicken farms. The chickens are put in an enclosed area (with either a wired fence or concrete wall), and wood shavings or sawdust are spread on the ground as bedding for the chickens.

This system enables farmers to manage a large number of chickens with more security. However, like the free range method, it also allows for diseases to spread quickly as it’s difficult to single out sick birds.

Battery Cage: This is a very common system for large-scale poultry farmers, as it has the least amount of risk involved – though it can get quite expensive. Chickens are placed in small metal cages containing a feeding and water rack. A small number of chickens are in each cage, and they also have room for laying eggs. Because of the separation the chickens get, it is easy to spot chickens which are ill or not producing eggs.

6. What equipment do you need to buy?

In addition to constructing the house for the birds, you will need a decent amount of equipment and facilities for your poultry farm. This includes:

Lighting system

Waste disposal system

Heaters or brooders

Cages and coops

Find the equipment you need, here.

7. How will you feed your birds?

Just like humans, in order to grow and be healthy, birds must eat. In fact, feeding your birds will take up the majority of your costs. What you need to figure out is, will you buy their food or make it yourself?

Making your own poultry feed requires more capital, however, over time it lowers costs than continuously buying feeds from elsewhere. Moreover, it can be another source of income if you also sell your poultry feed to other farmers. However, this may be a more feasible method for bigger farms with more capital.

All in all, your decision will depend on researching each option and figuring out if the costs will yield you the benefits you want.

8. Who do you need to hire?

No matter how small the poultry farm is, unless it’s your full-time job , you will need to hire some staff to help you run things. They should include:

Manager/Accountant: This person will oversee the daily running of your business, calculate and manage costs, sales, and overall profits.

Farm Hand: Monitor the state of the chickens, feeding times, growth and habits.

Security Guard: Protect your farm against theft of chickens, money or equipment.

Marketer: You can do this job, but essentially you need to find ways to market your farm online on directories like ZoomTanzania , social media and offline with flyers, street advertisements and more.

9. Vaccines for the chickens, and regular health check-ups

As your farm grows, it’s important to consult a veterinarian and get your chickens vaccinated to prevent disease epidemics from spreading amongst your flock, and even worse, to your customers.

Remember, the number one factor that clients care most about is not your price but the the health of your chickens and freshness of your eggs and meat. (Though a competitive price is always good for business).

A business that pays off

Starting a chicken farm requires some dedication but once the profits start coming in you will be glad you did it!

Find everything you did to start your poultry farm, here.

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Opportunities for Investment in Tanzania’s Poultry Sector

More and more Tanzanians are consuming chicken and eggs every year. The increasing demand offers many opportunities for companies looking to invest in the poultry sector in Tanzania. Currently the sector is growing slow, and in order to support this growth and to identify where the main opportunities lie for Dutch companies, the Embassy of the Kingdom of the Netherlands commissioned a quick scan of the poultry sector. This study provides Dutch businesses willing to invest in the sector with useful insights such as its current status, challenges, opportunities and facts & figures related to the different production areas in Tanzania, a stakeholder analysis, and information on the different subsectors.

The poultry subsector in Tanzania

The Poultry Subsector in Tanzania consists of approximately 72 million chickens, emerging steadily both in indigenous and exotic chicken. With changing eating habits in urban areas and a growing economy the domestic market for exotic chicken and eggs is likely to keep expanding.

With enough land to grow chicken feed, opportunities for expansion can be found at the commercialisation of the sector.

Markets could be better organised, supply of quality feed and day-old chicks could be stabilized and veterinary costs remain high. Also, improvements could be made by developing processing industries and by improving the sector’s distribution system and installing a third-part logistics cold chain for the movement of poultry and poultry products from the farms to consumers.

Business opportunities

Until date, the potential of the poultry sector in Tanzania has remained untapped, which opens opportunities for investments to revamp the sector and related industries. The Tanzanian poultry sector is ripe for investment with opportunities ranging from input supply all the way across the value chain to retailing and exporting. The Poultry Quick Scan gives a clear overview on the current status of the Tanzanian poultry sector and suggests possible areas for interventions.

Capacity Building

Emerging areas for capacity building include biosecurity enhancement and sector coordination. Biosecurity enhancement focusses on the reduction of the entry of diseases to the farms. This can be done through: farm management, such as quality control, quality feeds; record keeping; the availability and affordability of veterinary services; pilot contracting farming arrangements.

Sector coordination includes advocacy and governance. Advocacy entails the formation of strong poultry associations which can play a key role in guiding the poultry industry and strengthening the animal feed industry. Governance focuses on improving the climate for private investment in both breeding farms and animal feed companies.  

To read the full study, please click this link.

Regional opportunities

As the demand for poultry products is not only rising in Tanzania but also in its neighboring countries, Wageningen University and Research together with the Netherlands Africa Business Council (NABC) have published a report on Regionalization in Poultry Development in Eastern Africa. This study goes into depth on the interdependency between East African countries in poultry production. To read the study, please visit this page.

This study attracted a poultry trade mission from the Netherlands to Tanzania in October 2018. Eleven Dutch companies visited Tanzania in order to broaden their network and exchange information with local poultry farmers and other stakeholders. In order to provide a better understanding of Tanzania’s poultry sector for interested companies to invest in the Tanzanian poultry sector the Poultry Quick-Scan was commissioned. The complete report and its findings were then presented at a stakeholders meeting during the trade mission at the Embassy of The Netherlands.

About the Poultry Impact Cluster

As a follow-up to the poultry trade mission, NABC invited seven of the participating companies to form a consortium called the 'poultry impact cluster '. This impact cluster agreed to work together to strengthen the poultry value chain in Tanzania and will address some of the challenges identified during the poultry trade mission. The impact cluster, called ‘Kukua na Kuku,’ is a three-year program which aims to strengthen the Tanzanian Poultry sector. To mark the start of this cluster, the NABC will organize an official launch on 6 May 2019 in Moshi. To stay up to date on the activities of the impact cluster, please visit this page . In case you want to attend the launch, please contact NABC via: [email protected]

Regular updates on developments in the agriculture sector in Tanzania will be given on this website and on twitter . If you would like to receive more information about the agribusiness in Tanzania please subscribe to our newsletter, by e-mailing us at [email protected] .

See also links:

Poultry Impact Cluster

Financial Instruments

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SMEs digest: Modern, commercial poultry farming making a difference

New Content Item (1)

By  Gadiosa Lamtey

Business Reporter

Mwananchi Communications Ltd

What you need to know:

  • Mr Greyson Kahise, 26, decided to use his university education in seeking to positively contribute to the poultry sub-sector

Dar es Salaam. After seeing gaps in the poultry business that have led many farmers to losses – with some of them losing hope in the business – Mr Greyson Kahise, 26, decided to use his university education in seeking to positively contribute to the poultry sub-sector.

Among the goals outlined in Tanzania’s National Development Vision 2025 is that there should be enough livestock – including poultry – whose rearing is to a large extent commercially-oriented.

According to Mr Kahise, many poultry keepers do so as a hobby rather than as a commercial undertaking.

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Unfortunately, many people invest a lot of money in poultry keeping believing that, by simply doing so, they will almost automatically become rich just like that! They forget that successful poultry keeping is more than that.

Born in Iringa Region in southern Tanzania, Mr Kahise grew up in Ushirombo, Geita District. During his school days, his biggest dream was to raise poultry on a commercial basis – and, to that end, he studied Animal Science at the Sokoine University of Agriculture (Sua) in Morogoro Region where he graduated in 2019.

Speaking to this reporter, he told the SMEs Digest that poultry farming is a very promising business if the farmer follows all the procedures for the business, including vaccinating the birds as and when due, as well as closely monitoring their progress all along the line.

Failure to do all that – and the farmer will end up empty-handed, with all the invested capital gone down the drain, so to speak.

After doing a research while at school to find out the reasons why farmers are struggling to make ends meet, Mr Kahise found that many livestock farmers do not have a sound understanding of animal husbandry.

This discovery motivated the young Kahise to write a book on commercial poultry farming practices, and which explains all the steps that poultry farmers need to know and follow if they are to succeed in their venture.

With the knowledge that he acquired at Sua – soon after he graduated from the University – Mr Kahise went to Ushirombo where he set up a poultry keeping project, starting with 350 chicks which he purchased using a loan of Sh850,000 from his uncle as start-up capital.

The market for chickens and chicken products is quite large, and the poultry business is very promising if chicken farmers would only go about the business functionally.

Last year alone, Mr Kahise managed to sell more than 1,700 copies of his book on poultry farming.

The is most encouraging, he says, adding that the book is enabling him to access many opportunities in the business, and he is seriously considering opening practical training facilities on the subject.

Indeed, he has already created an online platform which provides training to farmers on modern poultry farming for profit.

How he started and current situation

After he graduated from Sokoine University, young Kahise went straight to Geita in the Ushirombo where he set up a small poultry farm, starting with 350 Kuroiler breed of chickens.

Kuroilers chickens are dual-purpose breeds reared for both their meat and eggs. They can feed on a diet of chicken and agricultural waste, and produce around 150 eggs per year, compared to the native Tanzania hens that can lay only 40 eggs per year.

Kuroiler chickens have unique genetic features that make them highly resistant to diseases, and breeding them is consistently changing the poultry industry in Africa – both at subsistence and commercial level.

In the event, he was able to collect between eight and ten trays (of 30 eggs each), which helped to increase his capital.

That was also when he decided to seek a salaried job to augment his income and expand his chicken project as well as gain more marketing skills and general awareness.

“I got a job at the end of last year (2020), for which I had to move to Moshi in Kilimanjaro Region. So, I had to find someone to take care of the chicken project.

Unfortunately the new management was not good enough, so the chicken numbers started to decline,” he said.

“In the short time that I have been in formal employment, I have learned a lot. But, the main thing is to develop my online platform that links me with many farmers and professionals. This also gives me a very large income,” he shared.

The fellow has opened a trading company in the name and style of ‘Kahise Poultry Solutions,’ and a plan is underway to start a poultry farm in the Same District of Kilimanjaro Region after acquiring three acres of land.

By November this year, he plans to invest over Sh10 million in a new chicken project, starting with 1,000 chicks – and employing young Tanzanians in the value chain.

“I have chosen Kilimanjaro as the place in which to make a living due to itsfavourable climate – and also where the demand for poultry is high, based on the tourist arrivals in the region,” he said.

The Kahise Company currently earns more than Sh1 million a month from selling chicken eggs alone. He also earns about Sh300,000 a month from sales of his book – as well as more than Sh400,000 monthly from his training programmes for poultry farmers.

Through its online platform, the company has reached more than 3,000 farmers who have learned about poultry husbandry and increased their productivity.

“I have been getting several feedbacks on my contribution to Society. My goal is to help farmers to excel in commercial poultry farming – and stop from doing it as a hobby.

“I believe that my contribution has improved the lives of the people that I have been able to reach through my online platform, through increased incomes,” Mr Kahise told SMEs Digest.

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Profile image of EYMAAN EL ZAWAHEER

Kissiwa's poultry is a farm focused on both egg and meat production that provides for a large market range. It also produces manure as a by-product. It is based in Dar es Salaam city. The founders have noticed the health implication of red meat and are creating a business to meet the increased demand for white meat and eggs. Chickens happen to be a great source of white meat and are also largely known for egg production. The persons who have come together to start this business are Mrs.Sakina Not only are the founders interested in meeting the demands of the customer, we also plan to create outmost satisfaction for these customers. The founders also want to use this business as a means of creating employment within the community it is based in and to contribute to the economy of the country. We plan on provide products with quality and maintain this supply efficiently. This is a partnership business that plans on distributing eggs and chicken to restaurants, home delivery food...

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Poultry industry grows across east africa, but challenges remain.

The global poultry population is approximately 16.2 billion, of which 71.6 percent is found in developing countries. Chickens are the most popular poultry grown worldwide. In sub-Saharan Africa, rural chicken production makes up about 60 percent of poultry, with indigenous chickens accounting for 70 percent of the total chicken population.

In East Africa, over 80 percent of the human population lives in rural areas, and over 75 percent of these households keep indigenous chickens . Poultry is an inexpensive, quality source of protein and is vital to reducing malnutrition among rural populations. The poultry sector has the potential to promote economic growth in developing countries.

Growth Potential and Challenges of Poultry Production

The poultry industry across East Africa (including the countries of Kenya, Rwanda, Tanzania, and Uganda) has been growing rapidly for the past 8–10 years , driven by rapid urbanization, growth of the middle class, a rise in the number of quick-service restaurants in urban areas, and a growing need for animal protein. Kenya’s poultry sector is the most mature, but the other three East African economies have also made significant inroads to growing and expanding their own poultry sectors.

However, smallholder poultry farmers encounter several challenges, including these:

  • rising costs of farm inputs resulting from competition for key raw materials.
  • inability to control poultry diseases because of increasing vaccine costs and lack of vaccine and disease knowledge and management.
  • limited information regarding both input and output markets.

In fact, improved feeds and necessary vaccinations are the most limiting resources in indigenous poultry production.

A series of other challenges also hinder the growth of the commercial value chain across East Africa. These include the availability and production of high-quality feed at competitive prices. Despite policy changes to incentivize the import of raw materials for feed, challenges remain. For example, the disparity in terms of available land for corn cultivation means the cost and eventual market price for corn differs dramatically across East Africa.

In addition, there is a shortage of day-old chicks across East Africa, making it difficult for farmers to plan and manage their costs.

Finally, access to markets is often difficult. Citizens of the member states are, in principle, allowed to work, do business, and trade with one another freely. However, even though the East African Community is the most advanced economic bloc in Africa, it still faces challenges to implementing certain policies collectively .

The livestock industry contributes one-third of the protein that people consume worldwide, and the poultry sector has been the biggest contributor to the industry’s growth in recent years. Globally, poultry production has grown at more than 5 percent annually since the 1960s. Poultry’s contribution to world meat production doubled from 15 percent in 1960 to 30 percent in 2000.

Poultry products are among the most affordable foods and are a healthy protein source with no religious restrictions . In addition, they have the lowest environmental footprint in terms of water use per kilogram of meat or eggs produced, land use, and environmental stress.

Despite these advantages, indigenous poultry production in rural areas continues to generate unrewarding returns. Although governmental and nongovernmental programs provide support to increase production and bridge the gap between the increasing demand and low supply of poultry products, weak management practices and traditional production practices continue to be used.

Increased Extension Presence Needed

Smallholders are unable to fully utilize available technologies, resulting in low productivity. Additional Extension personnel, particularly women , are needed to help smallholder farmers and disseminate information focused on best management practices, disease control and prevention, proper vaccination procedures, and biosecurity principles (Figure 1).

While some improvements have been noted, many more field livestock Extension workers are needed, and the few existing ones need to be re-trained to equip them with new technologies and motivate them to get out in the field and help clients. Optimal productivity can only be obtained when technology is efficiently used. However, challenges abound, including gender issues, lack of adequate infrastructure, inability to reach individuals in remote areas, and competency levels of Extension personnel.

In addition, multiple other challenges impede the development of an effective supply chain network for poultry meat:

  • selfish traders and middlemen
  • a fragmented agricultural supply chain
  • poor marketing infrastructure for poultry products
  • weak transportation infrastructure
  • ineffective warehousing and storage facilities
  • lack of effective packaging, branding, marketing, and certification of poultry meat produced for local markets
  • low productivity of small-scale farmers
  • difficulty accessing financing for small-scale farmers
  • inadequate safety and security of poultry meat
  • lack of sophisticated technology to increase production capacity
  • inadequate availability of electrical power

Extension is a source of science-based information, and experts educate farmers on emerging production technologies that promote increased production. Smallholders with increased contacts with Extension experts are better informed and aware of trending issues in both input and output poultry markets. Training in agriculture has a positive and significant impact on technical knowledge , which equips smallholder farmers to increase production levels.

However, most smallholders are not adequately informed on current and emerging issues in poultry production. This limited access to training and Extension programming means rural smallholders have a high risk of uncertainty regarding the overall production process.

Production Systems

The poultry sector in Africa today is a combination of three production systems:

  • A local village (backyard) system (low input, low output).
  • A commercial production system (high input, high output) that uses exotic hybrid genetic stock in combination with commercial housing, feeding, veterinary, and biosecurity systems.
  • An intermediate system (intermediate input, intermediate output).

Because of the rapidly increasing demand for poultry products across East Africa, the contribution of commercial production systems is growing. This growth is expected to continue at an even faster pace in the coming decades as population and urbanization increase and incomes rise. However, while the ratio of village to commercial chickens differs among countries, the largest volume of both eggs and poultry meat is still produced by the local village-type production system across East Africa.

The intermediate production system is gaining in popularity and offers unique opportunities for smallholder farmers to gradually transition from an extensive village production system to a more market-driven system that uses dual-purpose breeds that require somewhat less intensive management than commercial hybrid meat-type breeds. These dual-purpose breeds will thrive on a combination of scavenging supplemented with limited commercial feed, whereas commercial meat-type hybrid birds are not good scavengers and should be fed only a commercial diet.

Feed (quality and cost), day-old chicks (cost and availability), limited or non-existent vaccination programs, access to markets, and a severe shortage of Extension personnel with poultry expertise are bottlenecks to expanding poultry production across East Africa. Meat consumption, driven particularly by chicken, is at such a level that supply can’t meet demand. The potential is great to develop the poultry industry across East Africa and improve the food security situation, although numerous challenges stand in the way. However, food security is critical to poverty reduction, sustainable growth, and economic stability . Improved training for both smallholder farmers and Extension personnel that focuses on feed quality and improved feeding programs, vaccination and disease control programs, and improved housing and biosecurity require immediate attention. In addition, forming production and marketing groups and improving the poultry value chain would allow smallholder farmers to obtain a premium for their products.

Abadi, T., M. Gezahegn, A. Teklehaimanot. 2018. Assessment of factors affecting adoption of exotic chicken breed production in North Western Zone of Tigray, Ethiopia. Int. J. Livest. Prod. 9(11):293–299.

Ambetsa, F. L., S. C. Mwangi, and S. N. Ndirangu. 2020. Technical efficiency and its determinants in sugarcane production among smallholder sugarcane farmers in Malava sub-county, Kenya. Afric. J. Agric Res. 15(3):351–360.

Baliyan, S. P., and M. B. Masuku. 2017. Socio-economic factors as determinants of farm management skills among broiler poultry producers in Botswana. Int. J. Agric. Econ. 2(2):27–34.

Daghir, N., M. Diab-El-Harake, and S. Kharroubi. 2021. Poultry production and its effects on food security in the Middle Eastern and North African region. J. Appl. Poult. Res. 30(1):100110.

de Vries, M., and I. J. M. de Boer. 2010. Comparing environmental impacts for livestock products: A review of life cycle assessments. Livest. Sci. 128:1–11.

FAO. Food and Agriculture Organization. 2015. The white meat value chain in Tanzania: A report from the Southern Highlands Food Systems Programme. FAO. Rome.

FAO. 2019. Poultry sector – The United Republic of Tanzania. FAO Animal Production and Health Livestock Country Reviews. No 12. Rome.

Hirwa, C. D. A., D. R. Kugonza, A. Kayitesi, T. Murekezi, F. Semahoro, G. Uwimana, and R. Habimana. 2019. Phenotypes, production systems, and reproductive performance of indigenous chickens in contemporary Rwanda. Int. J. Livest. Prod. 10(10):213–231.

Kejela, Y., S. Banerjee, and M. Taye. 2019. Some internal and external egg quality characteristics of local and exotic chickens reared in Yirgalem and Hawassa towns, Ethiopia. Int. J. Livest. Prod. 10(5):135–142.

Mathiu, E. M., S. N. Ndirangu, and S. C. Mwangi. 2021. Production of indigenous poultry among smallholder farmers in Tigania West Meru County, Kenya. Afric. J. Agric. Res. 17(5):705–713.

Milkias, M., M. Molla, and S. Tilahun. 2019. Productive and reproductive performance of indigenous chickens in Gena Bossa District of Dawro Zone, Ethiopia. Int. J. Livest Prod. 10(1):24–32.

Mwobobia, R. M., D. A. Amwata, T. I. Kanui, and S. A. Nguku. 2016. Comparing production characteristics of poultry farmers in Katulani District, Kitui County, Kenya. Livest. Res Rural Dev. 28(5):20–36.

Nabarro, D., and C. Wannous. 2014. The potential contribution of livestock to food and nutrition security: The application of the One Health approach in livestock policy and practice. Rev. Sci. Tech. 33:475–485.

Njuguna, C., L. W. Kabuage, and E. K. Bett. 2017. Economic analysis of indigenous chicken production: The case of smallholder farmers in Makueni and Kakamega Counties, Kenya. Int. J Ag. Ext. Rural Dev. 5(5):564–570.

Ntabakirabose, G. 2017. An economic analysis of the factors influencing maize productivity and efficiency in Rwanda: A case study of Gatsibo District. Master’s thesis. Jomo Kenyatta University of Agriculture and Technology. Juja, Kenya.

Ogolla, M. A. 2016. Factors influencing poultry production among poultry farmers in Eldoret Town, Uasin Gishu County, Kenya. Master’s thesis. University of Nairobi, Kenya.

Randolph, T. F., E. Schelling, D. Grace, C. F. Nicholson, J. L. Leroy, D. C. Cole, M. W. Demment, A. Omore, J. Zinsstag, and M. Ruel. 2007. Invited review: Role of livestock in human nutrition and health for poverty reduction in developing countries. J. Anim. Sci. 85:2788–2800.

Sumuni, C. 2020. Poultry meat supply chain in East Africa: Literature review and a proposed framework for future research. European J. Bus. Manage. 12(18):103–110.

Tabler, T., M. L. Khaitsa, S. H. Mbaga, J. N. Jeckoniah, J. Moon, and J. Wells. 2020. Poultry Extension personnel needed across East Africa. Mississippi State University Extension Service Publ. No. 3494. July.

Vaarst, M., S. Steenfeldt, and K. Horsted. 2015. Sustainable development perspectives for poultry production. World’s Poult. Sci. J. 71:609–620.

Vernooij, A., M. N. Masaki, and D. Meijer-Willems. 2018. Regionalisation in poultry development in Eastern Africa. Wageningen Livestock Research, Report 1121.

Publication 3730 (POD-11-21)

By Tom Tabler , Extension Professor, Poultry Science; Margaret L. Khaitsa , Professor, Epidemiology (International Emphasis), Pathobiology and Population Medicine, College of Veterinary Medicine; Jessica Wells , Assistant Clinical/Extension Professor, Poultry Science; and Jonathan Moon , Poultry Operation Coordinator, Poultry Science.

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Serving the poultry industry through education, communication and technical assistance

 Eleven associations were represented at the founding meeting of the Poultry Association of Tanzania (PAT)  on 29 November 2017:

  • Tanzania Animal Feed Manufacturers Association (TAFMA)
  • Tanzania Poultry Breeders Association (TPBA)
  • Ushirika wa Wafugaji Kuku Morogoro (UWAFUKUMO)
  • Kisutu Poultry Cooperative Society (KIPOCOSO)
  • African Women in Agribusiness Network Company Ltd (AWAN)
  • Arusha Poultry Keepers Association (APOKA)
  • Tanzania Broiler Farmers Association (TABROFA)
  • Tanzania Layer Farmers Association (TALFA)
  • Tanzania Veterinary Paraprofessionals Association (TAVEPA)
  • Umoja wa Wafugaji wa Kuku Dar es Salaam (UFUKUDA)
  • Tanzania Commercial Poultry Association (TCPA)


Mlimani city, sam nujoma road, ubungo, dar es salaam, tanzania 18-19 october 2024.

We are excited to announce that the registration form for exhibitors at the Tanzania Poultry Show 2024 is now available for download!

If you're eager to showcase your products and services to a diverse and engaged audience, this is your opportunity. Simply download the form, complete the necessary details, and secure your spot at one of the most prominent poultry events in the region.

Don't miss out on the chance to be part of this thriving community. Download the form today and join us for another exciting year of poultry excellence!


Tanzania Poultry Show 2023, themed "Chicken & Eggs - The Leading Protein," was a resounding success. The event brought together industry representatives, exhibitors, and speakers, creating an informative and vibrant platform for poultry enthusiasts and professionals. We extend our heartfelt gratitude to all those who participated and contributed to the event's success. Your dedication and enthusiasm were instrumental in making this show a great triumph. As we reflect on the achievements of this year, we eagerly anticipate next year's event, with the hope that it will be even more enriching and inspiring. Thank you, and see you at the next Tanzania Poultry Show!

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

poultry farm business plan

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

  • Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
  • Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
  • Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

  • How big is the poultry farm industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Poultry Farm Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What kinds of poultry do they produce (breeders, broilers, pullets)?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you use superior production methods?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in trade papers and magazines
  • Reaching out to local agriculture extension offices
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

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Poultry Farming Business Plan Sample

OCT.12, 2016


Do you want to start a Poultry Farming business plan?

Starting a business in the food sector requires an ambitious plan. For a poultry farm business, a good business plan for poultry farming will be needed to make it successful. 

The primary step to starting this business is to learn how to write a business plan for poultry farming. You can go for food delivery service business plans if the major focus of your startup will be to deliver poultry products. 

However, if you are looking to open a farming business in the poultry sector, reading an organic farm business plan or reading this example is a great start. Just like any other business, you will need to develop a solid business plan for a poultry farm. It can help you get required permits as well as investors in situations of need. Here, we will be presenting the business plan for Chuck’s Produce Farm.

Executive Summary

2.1 about the farm.

Chuck’s Produce Farm will be a poultry farm started by Henry Chuck. The primary objective of the business will be to provide poultry products such as chicken meat and eggs to supermarkets as well as nearby restaurants. 

2.2 How will the Farm be Managed?

According to its Chicken Farming business plan , Chuck’s produce farm will be managed through a detailed plan. The business plan of the poultry farm will include management guides for all aspects of the business, from finances to operations. Henry read through many business plan poultry farming samples to ensure that his chicken poultry farm business plan address all the possible tricky aspects of the business. 

In this business plan online template, we will show you how to make a poultry farm business plan for your business. 

2.3 Customers of Poultry Farming Company

Our customers will primarily be other businesses to whom we will provide our products and services to be transferred to the general public. Thus, our main customer groups will include:

  • Supermarket Chains
  • Small Produce Businesses 
  • Food Factories
  • Restaurants 

2.4 Business Target

The target of Chuck’s Produce Farm will be to become the major supplier of poultry products to businesses in and around Dallas. The business will aim to gain at least a 60% share in the local market by the end of the second year. 

The financial targets that the business is aiming to achieve are demonstrated below:

Poultry Farming Business Plans - 3 Years Profit Forecast

Company Summary

3.1 farm ownership & management.

Henry Chuck will be the owner and primary manager of Chuck’s Produce Farm. He studied biology and biochemistry as a student and then worked with many organizations to manage product dissemination operations. His father had a farm, and it was always his dream to make use of the farm to create an organic business. 

3.2 Why is the Farm Being Started?

Henry noticed that with an increase in the consumption of food, especially poultry products, industries had started to resort to harmful chemicals just to meet demands. He wanted to change the narrative by providing organic and healthy poultry substitutes so that local people could consume poultry products without the added harm of chemicals. 

3.3 Basic Steps to Start Poultry Farm Business

Step1: Refine Your Idea

The first step to the start of anything new is an idea. So, before Henry even thought about how to set up a poultry farm , he needed a basic business idea. Refining the idea before he developed a business plan on poultry farming was a great advantage as it helped him limit the scope of his planning. 

Step2: Develop the Uniqueness 

The next step before writing a poultry farming business plan is to develop the unique areas of your business. Henry used this step as a build-up of the idea. He knew the importance of marketable businesses and products, so he created a brand around the unique propositions of his farm. 

Step3: Location Selection and Permits

Henry already had a location for starting Chuck’s Produce Farm. However, since one cannot start a commercial farm on a whim, he worked to get the required permissions from local authorities. This will allow him to run his business smoothly without any legal complications. 

Step4: Online Presence

Since Henry’s business idea is focused on commercial customers instead of the public, so most of the orders will be in bulk. In order to manage such orders and keep up to date with customers and their demands, Henry decided to invest in the development of an online portal with which his customers could put in orders. Henry also decided to develop social media profiles for his business for a greater audience reach about organic products. 

Step5: Follow the Plan

One cannot learn how to run a poultry business or any other business without dedicating research to a developed plan. After developing the business plan for poultry farm pdf, Henry will follow the guidelines to establish a sustainable farming business.

Poultry Farming Business Plans - Startup Cost

When thinking about how start a poultry farming business , Henry zoned in on the services he would be providing to his customers. This helped him filter out what operations needed planning and which ones didn’t. To start a poultry farm business or any other business for that matter, a refined list of marketable products and services is needed. In his small scale poultry farming business plan, Henry decided to add all the services that his produce farm aimed to provide. To learn how to open a poultry farm, you can look at the list of services we are providing in this poultry farm business plan. You can also refer to a cattle farming business plan to understand what scale of services is best to start a business. 

  • Chicken and Turkey Products

The first set of products offered by Chuck’s Produce Farm will be chicken and turkey. We will offer clean meat that is processed in different ways. Our customers will be able to buy full chickens or turkeys ready for roast, boneless meat, and so on. 

Chuck’s Produce Farm will also rear chickens for laying eggs. This will be an added facet to Henry’s pdf on poultry farming business plan. The farm will provide these eggs to our customers regularly at a wholesale price. 

  • Poultry Rearing Services

The farm will also aid other smaller poultry farms with proper rearing of poultry and chickens for both eggs and meat. In this regard, our farmers will give training sessions and tips to the locals.  

  • Chick Shipments

Our last service will be to provide chicks to poultry farms in other parts of the country. This is to promote the development and rearing of own meat and poultry in all parts of the country. This service will help in the sustainable consumption and rearing of poultry in the industry.

Marketing Analysis of Poultry Farming Company

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Starting a poultry farm business requires the collection and use of a lot of information. No business can be started without knowing about your target market. Whether you are developing a dairy farm business plan or a business plan for a poultry farm pdf, you need to learn about the target market. 

Therefore, Henry decided to do some research into the poultry farm industry when learning how to set up a poultry farm business. He learned that the business plan of poultry farming should include its products and services along with its unique propositions over the market. It should inquire into the previous trends and predicted future trends to invest in operations that are useful in figuring how to establish a poultry farm. 

After looking into the industry, Henry knew the major trends which he decided to utilize in developing his business plan for poultry farm . Through these trends, Henry identified the target customers for his business as presented in the poultry farming business plan template below.

5.1 Market Trends

According to IBISWorld, chicken and turkey meat production has a market share of around $30 Billion in the United States alone. And according to Reportlinker’s “Poultry Global Market Report 2021: COVID-19 Impact and Recovery to 2030” report, the industry has a growth rate of 3.8%. This means there is significant room in the industry for another player like Chuck’s Produce Farms.   

5.2 Marketing Segmentation

The target customers of Chuck’s Produce Farm are as follows:

Poultry Farming Business Plans - Marketing Segmentation

5.2.1 Supermarket Chains

Our primary customers will be the supermarket chains in Dallas. We will provide the products for their meat and produce sections. We will also provide eggs and other meat options for these chains. Thus, they will be our indirect link to the public. 

5.2.2 Small Produce Businesses

The second set of customers we expect to serve will be small produce businesses. Smaller businesses have a harder time setting up their operations and properly rearing poultry. Thus, Chuck’s Produce Farm will offer training and shadowing services to these new businesses to promote the production of poultry on a local scale. 

5.2.3 Food Factories

Our third target group of customers will be food factories in the nearby areas that need poultry like chicken and turkey along with eggs to create their products. We expect to have contracts with quite a few of these factories. 

5.2.4 Restaurants

Our final target group will be restaurants in Dallas. Usually, restaurants look for the wholesale rate of poultry products to save expenses. Therefore, Chuck’s Produce Farm will reach out to many restaurants for an exclusive contract to supply organic poultry products.

5.3 Business Target

  • To achieve the status as the best organic poultry farm in Dallas.
  • Promote the production of clean poultry products across the country.
  • To provide chemical-free meat and poultry products to our customers.
  • To increase the preference for organic, chemical-free poultry over regular one.

5.4 Product Pricing

Since our products have to compete with industrial products at a commercial level, our prices will be similar to the market competitors. However, at the same price, we will be providing chemical-free products that can be checked for health benefits against competing products.

Marketing Strategy

To write a business plan on poultry farming, Henry ventured to search for his target market. This allowed him to develop a business plan sample for poultry farm that could focus on marketing for these particular customers.

A marketing plan is an essential element of a farming poultry business plan. In fact, it is a very important part of every business plan, whether it is a pig farm business plan or a broiler poultry farming business plan.

Therefore, in this business plan, we are presenting the marketing plan and strategies for Chuck’s Produce Farm.

6.1 Competitive Analysis

  • We will provide meat that is free of chemicals usually used to increase the growth rate or size.
  • We will offer organic products that stem from proper poultry grooming.
  • We will aid local poultry farms and focus on a helping business model.
  • We will use organic and eco-friendly feed and products that harm neither the poultry nor its consumers.

6.2 Sales Strategy

  • We will offer organic products as compared to the chemically treated ones in the market.
  • We will reach contracts with local restaurants and businesses.
  • We will advertise through word of mouth and local training and guide sessions held throughout Dallas.

Any questions? Get in Touch

6.3 sales monthly.

Poultry Farming Business Plans - Sales Monthly

6.4 Sales Yearly

Poultry Farming Business Plans - Sales Yearly

6.5 Sales Forecast

Poultry Farming Business Plans - Unit Sales

Personnel plan

If you have hen business ideas or something of the like, you may be trying to learn how to start a small poultry farm. Henry had the idea of an organic farm business plan which is how he developed the idea of Chuck’s Produce Farm. To ensure the success of his business, Henry added an employee section in his business plan for a poultry farm . The workforce needed to start Chuck’s Produce Farm can be found below for reference. 

7.1 Company Staff

  • 1 Co-Manager to help in overall operations
  • 10 Trained Poultry Farmers
  • 8 General Cleaners
  • 1 Technician to maintain machines
  • 3 Sales and Marketing Executives
  • 1 Accountant

7.2 Average Salary of Employees

Financial plan.

Starting a poultry farm requires much more than a food idea. It requires consistent effort and planning to maintain the business. In order to develop a successful business plan for poultry farming, Henry put in a significant amount of effort in the financial analysis section. 

To start and run a sustainable business, Henry planned out the costs for different operations of the farm along with expected sales and product prices. This kind of financial analysis is necessary for every business plan, may it be a goat farming business plan . For making a financial plan for your startup, you can follow the example below for guidance.

8.1 Important Assumptions

8.2 break-even analysis.

Poultry Farming Business Plans - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Poultry Farming Business Plans - Profit Monthly

8.3.2 Profit Yearly

Poultry Farming Business Plans - Profit Yearly

8.3.3 Gross Margin Monthly

Poultry Farming Business Plans - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Poultry Farming Business Plans - Gross Margin Yearly

8.4 Projected Cash Flow

Poultry Farming Business Plans - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

  • How do I start a poultry farm business plan?

You can start chicken farm by looking at poultry farming business ideas and developing a good business plan like the one above. 

  • How much profit does a poultry farm make?

According to ChickenFeedMachinery, a poultry farmer can make up to $2000/month for 300 egg-laying chickens, but it varies from one type of business to the next. 

  • Is poultry farming a profitable business?

A poultry farming business can be highly profitable if you have a commercial poultry farm business plan like the one shown above. 

  • Which poultry is most profitable?

The success of a poultry business depends more on its management than its type. So, you can download a poultry farm business plan like the one above to sharpen those skills.

Download Poultry Farm Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Poultry Farming Business Plan

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We’ll walk you through a sample chicken farming business plan so you can start writing yours right now with Upmetrics .

A business plan outlines your five-year growth strategy and a current picture of your poultry farm. It outlines your company’s objectives and your plan for achieving them.

Download the sample poultry farming business plan and get started with your business.

How to Write a Poultry Business Plan?

You need a business plan if you want to start a chicken farm or grow your existing one. We will go over each section of a detailed business plan for a chicken-raising company.

Poultry Farming Business Plan Outline

This is the typical structure for a business plan for a poultry farm, and it includes all the key elements that you should have in your plan.

Business Plan Outline

Mission statement.

  • Keys to success
  • Location and Facilities
  • Industry Analysis
  • Challenges facing the poultry industry
  • Market segmentation
  • Target market segment strategy
  • Market trends
  • Startup costs
  • Product Description
  • Future products
  • Service Description
  • Future services
  • Competition
  • Competitive edge
  • Marketing strategy
  • Pricing and promotion strategy
  • Web Strategy
  • Sales strategy
  • SWOT analysis
  • Socio-cultural
  • Technological
  • Management team
  • Faustin Hategekimana
  • Aisha Alimi
  • Khadijah Khalid
  • Asmau Abubakar
  • Eric Hagenimana
  • Lawal Nura Bada
  • Hiring Plan
  • Projected Profit and Loss
  • Projected Cash Flow
  • Projected Balance Sheet
  • Financial risks
  • Health risks
  • Technological risks

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poultry farming business plan in tanzania

Executive Summary

Although it is typically the last piece you write because it summarises each important element of your poultry farm business plan , your executive summary serves as an introduction to your business plan.

The investor’s attention should be quickly captured by your executive summary. Inform them of the type of poultry farm you manage and its current condition.

For instance, do you operate poultry farm businesses across the country, are you just starting, or do you already have one and want to grow it?

Poultry Farm Business Plan mission statement marketing strategy

Keys To Success

Financial summary.

Projected costs at the moment, or in the upcoming five years, mention them all. Attach all the financial statements.

  • Net Income: The profitability indicator is known as net income and is calculated by subtracting total business expenses, interest costs, taxes, and depreciation from the total money your company generated over a given time.

Business Overview

Your business overview’s opening line should serve as a kind of elevator pitch for your organization. A succinct statement outlining who you are and what you do.

Name all the owners and the part of their roles they will be playing in your firm. If you are confused, then to get the exact idea about how to write it download our sample chicken farming business plan template

Describe the location in your  chicken business plan , and also what facilities you are going to provide.

Market Analysis

You must give a general summary of the poultry farm industry in your industry analysis as given in our poultry farm business plan template.

Although it may appear unneeded, this provides several functions.

You gain knowledge by researching the poultry farm sector. It helps you gain a better understanding of the field in which you work.

Your plan can be improved with the help of market research, particularly if you discover market trends.

Define your target industry and all the challenges possible in your broiler chicken farming business plan.

Startup Summary

A start-up summary in a business plan includes a description of your goods and services, the organization of your company, your target market, your marketing approach, the necessary funding financial predictions, and licensing requirements.

It functions as a road plan for your company.

Products And Services

Give details about the products and services you provide in this section. Whatever your future plans for all the services and products are, mention them too.

If there are any additional services you want to provide, then mention them too in your poultry farm business plan. For instance, “We want to offer home delivery as a manner of providing for our customers for clients willing to purchase at least a specified quantity of our things.”

Competitive Analysis

Before focusing on the latter, your competitive analysis should list your company’s direct and indirect competitors.

The other poultry farms with whom you compete should be listed in terms of direct competition. You’ll likely face the most competition from nearby poultry farms.

List the benefits and drawbacks of each of these rival companies in a concise description. If you haven’t previously worked there, it won’t be possible for you to know everything about your competitors’ businesses.

Your areas of competitive advantage should be listed as the last component of your competitive analysis. For instance:

  • Will you employ better production techniques?
  • Will you offer services that aren’t offered by your rivals?
  • Will your customer service improve?
  • Will you provide lower prices?

Consider strategies to beat the competition and list them in this portion of your  poultry farm business plan template.

Market Strategy And Implementation

Your marketing team has a roadmap thanks to a marketing implementation in your  chicken farming business plan. It also demonstrates how marketing will appear in the future.

In essence, a marketing implementation strategy uses methods like marketing processes, sprints, checklists, and marketing templates to transform everything into a clear process.

Do the SWOT analysis here, and share your sales strategy, pricing & promotion strategy in this section.

Download the template and get started with your business plan-making process.

Management And Organization Structure

A solid management staff is crucial to proving the viability of your poultry farm.

Highlight the information and experience that show your key players’ ability to grow a business and draw attention to their backgrounds.

You and/or your team members should ideally have first-hand knowledge of running a chicken farm. If so, emphasize your experience and knowledge in the  broiler farming business plan.

Highlight any experience you believe will assist your firm in succeeding.

Financial Plan

Financial Summary

Your 5-year financial statement, broken down into monthly or quarterly segments for the first year and then annually after that, should be included in your financial plan.

Your cash flow, balance sheet, and income statement are all components of your financial statements.

Risk Assessment

Through the process of risk assessment, it is possible to examine potential consequences if a risk arises.

A business impact analysis (BIA) is a technique for evaluating the effects of potentially interrupting time-sensitive or important company processes. There are various risks to take into account, here below are some:

Include all of your financial estimates in the appendix of your  poultry farm business plan template , along with any additional materials that can strengthen your case.

You may, for instance, provide the lease or title to your farm, as well as the production facility’s plans.

The Quickest Way to turn a Business Idea into a Business Plan

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Download a sample poultry farm business plan

Need help writing your business plan from scratch? Here you go;  download our free poultry farming business plan pdf  to start.

It’s a modern business plan template specifically designed for your poultry farm business. Use the example business plan as a guide for writing your own.

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Download Poultry Farming Business Plan

Poultry Farming Business Plan In Kenya

[Pdf Sample] Poultry Farming Business Plan In Kenya Docx

Starting a poultry farming business in Kenya can be a lucrative venture, given the country’s growing demand for poultry products. This article aims to provide you with a comprehensive business plan for poultry farming in Kenya.

Whether you are a beginner or an experienced farmer looking to expand your operations, this guide will walk you through the essential steps and considerations to ensure a successful and profitable poultry farming venture.

[Pdf Sample] Business Plan Proposal For Poultry Farming In Kenya Docx

To write a business plan, here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm, let us go:

Read Also:  [Pdf Sample] Palm Oil Farming & Production Business Plan Docx

Executive Summary

Market research and analysis.

Conducting thorough market research is crucial before starting a poultry farming business . This section delves into analyzing the demand and supply dynamics of the poultry market in Kenya. It includes factors such as consumer trends, competition, pricing strategies, and potential risks. By understanding the market landscape, you can make informed decisions regarding product positioning and target markets.

Read Also:  [Pdf Sample] Poultry Farming Business Plan In South Africa Docx

Farm Setup and Infrastructure

Breeds and selection.

Choosing the right poultry breeds is crucial to maximize productivity and profitability. This section provides an overview of the different chicken breeds suitable for commercial poultry farming in Kenya. Factors such as egg production, meat quality, disease resistance, and adaptability to local conditions are discussed to help you make informed decisions.

Feeding and Nutrition

Proper feeding and nutrition are vital for the growth and health of your poultry . This section explores the various types of poultry feeds , including their composition and nutritional requirements. It also discusses feeding strategies, feed formulation , and cost-effective approaches to optimize feed utilization.

Disease Control and Biosecurity

Maintaining a disease-free environment is essential to prevent outbreaks and ensure the well-being of your poultry flock. This section focuses on disease control measures, vaccination schedules, biosecurity protocols, and hygiene practices. By implementing effective biosecurity measures, you can minimize the risk of diseases and protect your investment.

Poultry Housing and Equipment

Poultry farm management.

Efficient farm management is crucial for the smooth operation of your poultry farm. This section covers topics such as flock management, record-keeping, monitoring growth and production parameters, and ensuring optimal conditions for your poultry. Effective management practices will help you identify and address issues promptly, leading to increased productivity and profitability.

Marketing and Sales Strategies

Financial planning and projections.

Creating a comprehensive financial plan is essential to assess the feasibility and profitability of your poultry farming business . This section covers aspects such as startup costs, operational expenses, revenue projections, and return on investment. By conducting thorough financial analysis, you can make informed decisions and secure funding if required.

Risks and Challenges

Every business faces risks and challenges, and poultry farming is no exception. This section identifies potential risks such as disease outbreaks, market volatility, feed price fluctuations, and regulatory changes. It also discusses strategies to mitigate these risks and ensure the long-term sustainability of your poultry farming venture.

Here is a Download Links to The Poultry Farming Business Plan in Kenya

How much capital do I need to start a poultry farming business in Kenya?

What is the typical lifespan of a chicken in commercial poultry farming, are there any government regulations or permits required for poultry farming in kenya.

Yes, there are specific regulations and permits that need to be obtained before starting a poultry farming business . It is essential to consult with local agricultural authorities or experts to ensure compliance with the necessary legal requirements.

How can I market and sell my poultry products effectively?

What are the common diseases that affect poultry in kenya, and how can i prevent them.

In conclusion, starting a poultry farming business in Kenya offers significant opportunities for entrepreneurs and farmers. By following this comprehensive business plan , you can lay a strong foundation for a successful and profitable venture. Remember to adapt and innovate based on market trends and evolving consumer demands to stay competitive in the poultry industry.

Author: Adewebs

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    The size of your poultry farm will depend on your capital. In general: A small farm will need capital of about TZS 1.5 mill - TZS 3 mill. A medium sized farm will need capital of about TZS 4 mill - TZS 10 mill. A big farm will need capital of about TZS 20 mill and more. 4. Where will your farm be located? When picking a location, consider:

  6. Opportunities for Investment in Tanzania's Poultry Sector

    More and more Tanzanians are consuming chicken and eggs every year. The increasing demand offers many opportunities for companies looking to invest in the poultry sector in Tanzania. Currently the sector is growing slow, and in order to support this growth and to identify where the main opportunities lie for Dutch companies, the Embassy of the Kingdom of the Netherlands commissioned a quick ...

  7. Tanzanian poultry entrepreneur's innovative franchise model

    Entrepreneur Ann-Elizabeth Swai is the founder of poultry business AKM Glitters in Tanzania.Instead of selling chicken meat and eggs directly to the public, she has built a franchise business model where AKM Glitters provides its franchisees, or 'brooder enterprises', as the company calls them, with the farm inputs and technical services to run their own poultry ventures.

  8. Poultry production in Tanzania

    The traditional indigenous poultry subsystem is family orientated and an extensive scavenging dual-purpose system, with low egg production (50 eggs/year) and meat production (1.5 kg for mature chicken).

  9. SMEs digest: Modern, commercial poultry farming making a difference

    Speaking to this reporter, he told the SMEs Digest that poultry farming is a very promising business if the farmer follows all the procedures for the business, including vaccinating the birds as and when due, as well as closely monitoring their progress all along the line. Failure to do all that - and the farmer will end up empty-handed, with ...

  10. Poultry Industry in Tanzania: A Remarkable Success Story and ...

    In recent years, the poultry industry in Tanzania has emerged as a shining example of success, propelled by the collective efforts of various associations and stakeholders. The strategic formation ...

  11. PDF The Dutch Africa Poultry Platform

    The Dutch Africa Poultry Platform (Dapp) is a network of Dutch companies and knowledge institutions that aim to support the development of the poultry sector in Africa. In this report, you can find the results of a comprehensive study on the poultry market and value chain in Tanzania, conducted by Dapp in collaboration with local partners. The report provides insights into the opportunities ...


    Kissiwa's poultry is a farm focused on both egg and meat production that provides for a large market range. It also produces manure as a by-product. It is based in Dar es Salaam city. The founders have noticed the health implication of red meat and are creating a business to meet the increased demand for white meat and eggs.

  13. US firm backs large poultry project in Tanzania

    WASHINGTON - AgriSol Energy, a US firm and a Tanzanian partner, will invest more than $100 million over the next 10 years to develop a large-scale commercial crop and poultry farming project in ...

  14. (PDF) A proposal for poultry production at the iThemba Agricultural

    A proposal for poultry production at the iThemba Agricultural Centre of Excellence - building bridges to the mainstream economy through a community based training programme September 2011 Authors:

  15. Poultry Industry Grows across East Africa, but Challenges Remain

    The poultry industry across East Africa (including the countries of Kenya, Rwanda, Tanzania, and Uganda) has been growing rapidly for the past 8-10 years, driven by rapid urbanization, growth of the middle class, a rise in the number of quick-service restaurants in urban areas, and a growing need for animal protein. Kenya's poultry sector ...

  16. Structure and profitability of poultry value chains in Tanzania

    Poultry represents a small share of this and on average, between 2015 and 2017, Tanzanians consumed approximately 2 kg of poultry per person per year. This compared to 35 kg per person in South Africa and 47 kg per person in the USA. Whereas poultry has been the preferred meat type globally, beef consumption exceeds that of poultry in Tanzania.

  17. Poultry Association of Tanzania (PAT)

    Poultry Association of Tanzania (PAT) - Serving the poultry industry through education, communication and technical assistance. Email us; Home; ... View the Exhibition Floor Plan. TANZANIA POULTRY SHOW 2023. Tanzania Poultry Show 2023, themed "Chicken & Eggs - The Leading Protein," was a resounding success. ... Newsletter Agriculture Department ...



  19. PDF Poultry production in Tanzania

    Tanzania, 3.7 million households keep poultry • Indigenous chickens are mainly raised by rural dwellers and contribute almost 100% of the poultry meat consumed in the rural areas and 20% of eggs consumed urban areas Baseline poultry numbers per farm for different regions within Tanzania (box plots show 10th, 25th, 50th, 75th and 90th

  20. Poultry Farm Business Plan Template & Guide [Updated 2024]

    Your poultry farming business plan is a living document that should be updated annually as your company grows and changes. Sources of Funding for Poultry Farms. With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. ...

  21. Poultry Farm Business Plan Sample [Update 2024]

    Step2: Develop the Uniqueness. The next step before writing a poultry farming business plan is to develop the unique areas of your business. Henry used this step as a build-up of the idea. He knew the importance of marketable businesses and products, so he created a brand around the unique propositions of his farm.

  22. Poultry Farming Business Plan

    Create a Business Plan. We'll walk you through a sample chicken farming business plan so you can start writing yours right now with Upmetrics. A business plan outlines your five-year growth strategy and a current picture of your poultry farm. It outlines your company's objectives and your plan for achieving them.

  23. [Pdf Sample] Poultry Farming Business Plan In Kenya Docx

    Read Also: [Pdf Sample] Business Plan For Farming In South Africa Docx Feeding and Nutrition. Proper feeding and nutrition are vital for the growth and health of your poultry.This section explores the various types of poultry feeds, including their composition and nutritional requirements.It also discusses feeding strategies, feed formulation, and cost-effective approaches to optimize feed ...