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How to Write a Beauty Products Business Plan

10 steps to writing a beauty brand business plan

Updated: 22 March, 2022

As a founder of a beauty brand start-up, you’ll need a clear vision, a well-written beauty products business plan and to have put some skin in the game in terms of hard work, time and funds. But how do you go about getting started on that all-important business plan and what should it contain?

In this blog post, we summarise the 10 key steps new beauty entrepreneurs need to work through to write a business plan for a cosmetics company. This is essential reading for anyone wondering how to start a beauty business from home as it makes you aware of just what you will need to think through and start planning for.

Running a cosmetic business requires you to be very organised. You will need a strong business plan that leads you through all of the main components of your cosmetic business. The relief is that your business plan does not need to be the size of a thesis. In fact, the more concise it is the better as you will be able to tackle it and feel like referring to it in the future.

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Our step-by-step video guide below is based on the business planning exercises we provide as part of our Diploma in Beauty Brand Business Management . The Diploma is an extensive, six-module course that takes you on an intensive journey from would-be entrepreneur to empowered founder armed with a structured business plan. Pre-enrol to find out more about this diploma and our other courses.

10-Step Guide to Your Beauty Products Business Plan

Step 1: why your beauty business needs a plan.

The first step is to set yourself a challenge: ask yourself why you are writing a business plan in the first place. There is no point in going through the motions of writing a beauty product business plan. You need to buy into the very concept of business planning.

We know that the thought of writing a business plan can seem daunting. However, your business plan is a necessary and very important strategic document as it focuses your energy, time and resources on a clear end game; not only that of launching a successful beauty business, but also of ensuring it has the potential to thrive longer term.

Your business plan isn’t just to show potential investors and otherwise hide away in a filing cabinet. It is a tool to refer to every time you are faced with important decisions. Your plan guides your decision-making and makes the everyday of running your beauty business simpler and smoother.

It will take time to write your business plan as it summarises the hard work you need to do beforehand in discovering your vision, working out your ‘why’ and what your brand stands for, what you’ll be selling, where you’ll be selling, who your competitors are and what your market gap is, and how you’ll fund your business. It also entails drafting a full financial plan, based on things like sales’ forecasts.

With this mindset challenge out of the way, let’s cover the key areas of your plan in the next steps.

Step 2: Your beauty brand mission and vision

We’ve seen many start-up beauty entrepreneurs rush into designing their branding before they have even worked out why they are in business. Before branding, come your vision and mission. Often confused and easily ignored, these two statements are the guiding lights of your business.

First, let’s define them. Your vision is about your bigger dreams. It isn’t simply that you want to make organic formulations to sell to anyone. Your vision statement sets out how you want to make a difference with your beauty brand. At Formula Botanica, our vision, in brief, is to make natural formulation as commonplace as cookery.

Your brand mission statement says how you intend to achieve that vision. At Formula Botanica, our mission is to ‘teach the world to formulate’. As you can see from our example, the mission is practical and active and states how we accomplish our vision – through teaching and our online courses.

When you write your brand vision and mission statements, you’re not writing boring, bland, catch-all statements. Coming up with why your beauty brand exists and how it serves your customers is not a quick back-of-the-envelope exercise either. It may take you weeks to define your vision and mission, but this is time well spent as these statements are the heart of your beauty business. Don’t move on to the next steps until you have total clarity on them.

Step 3: Your niche and customers

It’s all well and good having your vision and mission, but if you don’t know your niche in the beauty market nor much about whom you are selling to, then you might not have a business at all. We’re sure you’ve heard this advice a hundred times, but you need to know exactly who you’re going to be selling to. You need to understand who this type of person is, how they live and how they shop.

Once you know who your target customer is, all of a sudden everything clicks into place and becomes easier in terms of selling. You know which marketing messages work best for your customer, you know what they’re looking for and you know how to sell to them. When starting your beauty products business, you need to have a niche and that niche cannot be ‘organic’ or ‘natural’. There are so many untapped niches in the beauty industry, for instance, skincare for women in their fifties, skincare for certain types of athletes (swimmers, runners, etc.), and skincare for teenage boys.

Jot down bullet points about your ideal customer; include where they live, what other brands they buy, how they holiday, what their key skincare issues are and so on. Be brief but on point. Home in on a single person – often called your brand ‘avatar’. It might sound tedious to do, but once you have that person clearly in your mind, everything in your business will work to meeting their needs. Just ensure that you really do have a niche that exists.

We reported on some trends from In-Cosmetics Global , in Paris (April 2019). We’re not suggesting you need to keep up with the latest fad in the beauty industry, but do your market research thoroughly so you can decide where to position your brand and products.

Step 4: Your beauty products

Your business plan needs to detail your initial product(s) and explain what their sales’ proposition is and how they meet your target customers’ needs. This sounds simple to do, but believe us when we say we have seen new beauty entrepreneurs incur huge expenses as they change their direction and minds on products just after launching. Bringing new products on board can often be a way of diverting yourself from the hard task of marketing and sales.

When you learn to formulate natural skincare, you create a diversity of products without much thought about how they fit together as a range or as a beauty routine for customers. When you think like a business, you need to understand very clearly what you are selling and what proposition your products offer your target customers.

It is possible to launch with a single product, and there are well-known examples of beauty brands with only a ‘hero’ product to their name. If you are creating a range, work out how the products complement each other. Also, given issues of sustainable consumption, think about how a single product can demonstrate a unique selling proposition by multi-tasking.

Your range has financial implications so you need to decide how many products to launch with and which create a minimal viable range that makes sense for your budget and for your customers’ needs. Above all, your cosmetics’ range will need to demonstrate it has a place in the market and how it improves your customers’ lives.

Step 5: Your competitors

Yes, your competitors most certainly have a place in your skincare business plan. You, as the founder, bring your individual perspectives and experiences to your brand, so in one sense you have uniqueness built into the foundations of your beauty business. That said, you need to keep a close eye on the movers and shakers in your niche and in particular at your product range’s price point. Knowing your competitors keeps you on your toes and is information any investor will ask for, up front and early on.

It can be frustrating at times to research your competitors as their websites might be PR speak and not give much away. Look for interviews with the founders and follow them on all their social media to glean more. Competitor research can help you identify areas where your brand can thrive and can show you more effective ways to grow customer loyalty – and build your business. See what they are doing so that you know what’s working for them and what isn’t. Write a list of their strengths and weaknesses to see how you can do better. You also need to know where to position yourself in comparison to your competitors.

Don’t obsess about your competitors, but check in on what they are up to every few months. Your aim is not to copy them, but to control your beauty products’ conversation. Again, if you have clarity on the earlier steps – mission, vision, niche and customer – then you are on solid ground. It is just good business sense to know what is going on in the market.

Step 6: Your manufacturing strategy

Your manufacturing strategy is a large part of your business strategy. You need to decide whether you will be producing your beauty products yourself in your own (home) lab – according to Good Manufacturing Practice (GMP) , using a contract manufacturer or opting for private label products. You need to define also which route suits you at launch and mention any plans to switch model later on.

Each model has its pros and cons depending on your mission and vision, as well as implications for important aspects of your business such as distribution, logistics, financing, and contractual obligations to retailers who stock your brand. How many units of products do you envisage creating a year? Which model suits your entrepreneurial ambitions and lifestyle? As you can see, your business model and manufacturing model go hand in hand. Having an end goal in sight is critical to shaping your overall business plan, the amount of capital you need to raise and the way you conduct your day-to-day operations.

There is no right or wrong choice here, but ensure you know the implications of whichever route your opt for. It might sound perfect making your own products at home in small artisanal batches, but we do know of beauty entrepreneurs who find their business sky rockets faster than they imagined. They then play catch up trying to find and fund outsourced manufacturing so they don’t let retail stockists down. This is a critical area of your business plan and needs you to consider your vision and ethos, as well as think about your own time, hiring staff, and your overall financial situation.

Step 7: Your retail strategy

We’ve seen many indie beauty entrepreneurs think they can sell direct to consumer from their website alone. To do this successfully, you need to invest in becoming a proficient digital marketer – or outsource the role. It can be tempting at the outset to want to sell directly from your own website because your keep all the profit yourself. However, although you receive lower profit margins by having your products stocked in stores and e-stores, retailers can help get your products sold and your brand known as they have a ready customer market; whereas you are unknown and have to build awareness of your brand from scratch.

The work you have done so far in defining your niche, customers, competitors and product range should indicate which retailers suit your brand best. Will your brand fit into the mass, so-called ‘masstige’, premium or luxury retail categories? And which retailers do you hope will stock your brand? What are their likely margins and what implications does this have for your manufacturing model and financial forecasts? Will you also work with distributors in certain markets, especially overseas, and again, how do their margins affect your bottom line?

You must address all these questions and more in your beauty business plan . It is no good working out how and where to sell once your products are all stacked in boxes in your living room or at a warehouse!

Step 8: Your funding

We might have left finances to last, but finding the money to fund your business is an issue that dominates your entire business plan. As you’ve seen, each previous step has financial implications. As we mentioned in our post on how to start a cosmetic business from home , you won’t be able to run a successful beauty brand without having a firm grip on finances. Having sound plans for raising finance at various junctures in your business is sound business practice.

Your business plan needs to cover the different types of funding options available to you now and in the future, whether ‘love money’ loaned from friends and family, bank loans or other sources such as crowdfunding. it needs to look at short-term and long-term sources of finance. You need to understand and pre-empt what your potential investors will ask you about financing and demonstrate in your business plan that you and your business are worth investing in.

Step 9: Your financial forecast

If you are reading this, it is likely you are thinking of starting an indie beauty business. As business plans are best written in the first year of your beauty business, you may well be pre-revenue when you draft it – or need it when pitching to investors. You may not have sales yet, but you can still show some key figures on the size of your market and your brand’s potential.

To introduce your financial forecast, you should include a timeline showing your milestones, such as when you started, your key achievements, any brand or packaging development, what stage you are at now, i.e. do you have a product in creation and how much have you invested or fund-raised so far? If you are already selling, then you can show how much investment has gone into the company already, what returns and sales you have and what your financial projections are.

There will be a need for you to factor in expenses you hadn’t thought of. One such ‘hidden’ expense we see many beauty entrepreneurs fail to predict is the need to cover retailers’ promotions. Stores generally expect you to contribute to their promotions of your products. Cashflow is everything in a business, even one selling successfully. You may face shortfalls of cash while waiting for retailers to pay you. That time lag means your day-to-day business can grind to a halt if your cash is tied up in stock and you have nothing to cover buying in more raw materials to keep production going or to cover promotions or seasonal campaigns.

As you can see, financial forecasting is about your day-to-day business, and this alone is one reason you need to revisit your business plan frequently. You need to keep an eye on your profit and loss sheets and map the trends monthly. Learn as much as you can yourself about financial forecasting and measuring your business’ financial health. Having an accountant or financial expert assist with this information can help you be better prepared both day to day and when talking about your finances to potential investors.

10: What to do with your plan now

Congratulate yourself. You have made it through the first draft of your business plan – or roadmap. But, now comes perhaps the hardest step of all; that of doing something useful with your business plan, as opposed to archiving it in some filing cabinet. This is a plan to revisit and adjust, and to assess your business’ health and performance against. It is not a document to present to banks and potential investors at the start of your business journey and then forget all about.

So, what exactly do you need to look at it for, and how often? Let’s take just a few examples of areas you will need to review.

First, you need to revisit your financial forecast monthly. See how your budgeting is measuring up against actual sales and expenses. Are things on track? Either way, yes or no, you will have a benchmark against which to measure your current business health. This information will guide you as you go forward.

Then, revisit your competitors and the overall market situation. How have things changed and how might this affect your product range, pricing or development? Be aware that you need time to get established in your market. Knee-jerk reactions can be costly. But use your plan to monitor things.

Examples of areas to review annually are your mission, vision and niche. Was your research when drafting the plan accurate? Have you proved the concept of your brand and product range? Access to a mastermind group of like-minded business founders, even in different sectors, or a mentor can help you work through any changes you think are necessary to your core statements. Again, think these through basing decisions on financials too.

Pre-enrol in a Formula Botanica course and learn how to start a cosmetic business

We hope our points have given you the outline of what you need in to think through in starting a beauty business. If you have a mission to create a beauty brand that’s bigger than yourself – a skincare brand, haircare line or makeup range that changes people lives – we can help you learn how to formulate your own products and all about bringing a brand to market.

Pre-enrol now in our Diploma in Beauty Brand Business Management – the ultimate online training programme in starting or growing your indie beauty brand. We like to refer to it as a Beauty Brand MBA. It is a combination of award-winning teaching materials and a web summit with 30+ influential speakers drawn from the best in the beauty and business community.

Or why not pre-enrol on one of our formulation diplomas and courses in skincare, haircare and cosmetic science to change your life through natural formulation? All our courses are fun and empowering and can be career changing.

Your start-up costs with a beauty business vary according to where you set your sights and relate very much to your personal goals and circumstances and not only to current funds and cash flow. The ballpark figure you find is around US $20,000 or similar in Euros. If you wish to outsource, initial start-up costs are high as most contract manufacturers require large minimum order quantities. Similarly, your branding and packaging also rack up costs especially if you are aiming at the more luxury end of the market. Writing a business plan to help you think through all the variables can give you a clearer idea of your beauty business start up costs and help you plan finances as your business grows. You can start on a small budget by making product at home to sell at local markets. Work out your personal goals and lifestyle needs first to have an idea of what costs you will face.

Indie beauty is flourishing and ever more skincare entrepreneurs find a niche and enter the market. But, finding a niche that resonates with customers is key to defining what type of beauty business to launch. Being clean, green, natural or even organic is not enough these days to necessarily differentiate your potential beauty business. Think carefully about how your beauty products will resolve the issues and fulfill the needs of a clear segment of consumers. Do not be all things all to people. By researching for and writing a beauty brand business plan, you will shape your ideas and define a viable product offer, customer base and route to market.

Join us at Formula Botanica, where tens of thousands of students and followers take our free and paid online courses to learn how to formulate organic skincare and haircare for themselves or to sell and also how to set up a beauty brand and business.

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Liz Ayling | Formula Botanica

Liz is Formula Botanica’s Content Coordinator and joined our team in August 2020. Liz worked as a professional blogger, journalist and site developer for many years and was also part of the Formula Botanica student community. Read more about the Formula Botanica Team .

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sample business plan for skin care products

Are you seeking an exciting venture that combines passion, wellness, and innovative technology? Well, the skin care industry might just be your next destination! The beauty of this industry is not merely skin deep. With an ever-growing global demand for effective skin care solutions and heightened awareness around health and wellness, the potential for success is truly remarkable.

Not only is skin care an exciting business prospect from a practical point of view. It’s a great opportunity to use your skills and your knowledge to really help people. While skin care may not be saving lives, as such, it is something that just about everybody will seek out at one point or another.

And when you can deliver a complexion-saving facial or series of treatments that leave your client with a radiant glow they never imagined achieving, you’ll see how incredibly rewarding and exciting this field can be.

To help you get to that all-important, super-fulfilling moment in your new career, let’s walk through everything you need to know before you get started in the skin care industry.

1. Understanding the Basics

Diving into the skin care industry requires an understanding of key terms and concepts. It’s not all exfoliating and moisturizing — and the world of skin care is constantly changing and improving, so it’s important not just to learn key terms now, but to stay up to date on trends and emerging research so you can provide your clients with the best possible options.

Let’s start by getting a handle on some cutting-edge basics so that when you step into a store ( or into our shop online ) to get your equipment, you don’t feel like a deer in the LED lights.

LED Therapy

LED skin care treatments primarily utilize red and green light wavelengths. These technologies have revolutionized the beauty world. Red LED light is known for its ability to help minimize the look of fine lines and wrinkles, while green LED light works to help soothe breakouts and reduce the appearance of blemishes. Together, these technologies offer a comprehensive solution for a wide range of skin concerns.

Microcurrent Therapy

Microcurrent is a low-level electrical current that mirrors the body’s natural current. It is thought to help support blood circulation, which can contribute to more youthful-looking skin. It is also thought to support proper muscle function and minimize the look of puffiness over time for even more benefits.

Plus, it’s non-invasive, which makes it a great option for sensitive skin, too.

High-Quality Skin Care Products

In addition to cutting-edge technology, the other key component of your burgeoning skin care practice is having the right products to offer and recommend to your clients. While you yourself may have a regimen that addresses all of your concerns, the key is getting to know all of the ingredients that can unlock the next level of radiance in your clients, no matter what their needs are.

This means knowing the difference between chemical exfoliants and physical exfoliants, and understanding how and why retinol is such a miracle worker . You’ll also want to familiarize yourself with which order products should be applied in (from lightest to heaviest) and which products shouldn’t be layered together due to negative interactions.

Basically, you’ll want to turn yourself into a walking skin care encyclopedia.

This won’t just make you knowledgeable about and good at your job — it’ll make it a lot easier to follow through with the next few steps because you’ll have a clearer idea of what your business looks like, what matters to you, and which products and ingredients you have a passion for!

2. Building Your Business Plan

Creating a solid business plan is the first big step towards making your skin care dream a reality after you feel like you have a grip on the industry at large. But where should you start? Well, it’s all about knowing your audience and highlighting what makes you stand out from the crowd.

You’ll want to think about your target audience. Are you targeting younger clients to help them with preventative anti-aging care? Do you prefer working with mature skin to help rejuvenate and refresh? Is your ideal client into high-end, cutting-edge treatments — or are they more of a traditional skin care client looking for a reliable routine and the occasional facial?

In addition to knowing who you’re targeting, you’ll also want to think about the core values of your company.

If you’re all about sustainable and eco-friendly skin care, that should be at the forefront not just of the products and treatments you choose, but of your branding as well, so you can appeal to clients who appreciate the same qualities. If you have a particular type of treatment or product that defines your practice, then that should be something you work into your literature.

While these things may seem broad and perhaps not super crucial, they’re so important as you move forward with your business, because they define every other decision you’re going to make!

3. Assembling Your Team

No skin care business can truly flourish without a dedicated, knowledgeable team. Your estheticians will be the heart and soul of your operation, so investing in their skills and education will be essential.

One of the ways to attract the best talent is by offering continuous learning opportunities. Remember, in the skin care industry, things evolve rapidly! As new trends emerge and technologies advance, your team should be on top of these changes. Continuous training sessions on skin care technologies, treatments, and best practices will not only enhance your service quality but also foster a team that’s passionate and driven.

But it’s not just about the technical skills — the estheticians are the face of your business, interacting with clients on a daily basis. Hence, honing their customer service skills is equally important. They should be able to convey the essence of your brand, whatever that may be.

While one company may prioritize a warm vibe from their employees that makes everyone feel like family, maybe your business is more sleek and to the point with clients who value quiet and privacy. Whatever your preference, it’s important to be sure anybody you bring into your company embodies the best possible version of your business!

4. Selecting Your Equipment

Investing in high-quality skin care equipment is like setting the foundation of a towering skyscraper — it provides stability, durability, and impressive outcomes. It also shows your clients that you’re serious about your business.

There’s a huge difference between stepping into an esthetician’s office and seeing some sheet masks and skin care products, and stepping into an office that’s outfitted with high-quality equipment. The confidence level your clients will have in you is guaranteed to skyrocket.

While it is important to know your intended clientele and the volume you intend to serve so you’re not going overboard with equipment, consider how your business can elevate any potential at-home experience and make it invaluable to your clients.

For instance, LED therapy can be conducted at home with a handheld device. But only your business can give your clients access to the Illuminate Full Face LED Panel , which will feel like a huge upgrade to even the most experienced at-home skin care maven.

None of this is to say, however, that skin care products themselves aren’t equally as important. Keeping yourself well-stocked with everything you might possibly need is crucial. You never want to run out of moisturizer after giving a client a peel, or not have something to offer if your client wants to try a serum you discussed.

That’s why purchasing products that are designed to serve a business rather than an individual in terms of quantity is non-negotiable.

5. Attracting Your Customers

Attracting customers and estheticians requires a strong online presence and an effective marketing strategy. Search engine optimization , or SEO, is one way to ensure you’re a highly searched skin care business. By using relevant keywords and producing engaging content, you can improve your website’s ranking on search engines, making it easier for potential clients and estheticians to find you.

Social media is another powerful tool. By regularly sharing before-and-after images, client testimonials, and information about your treatments, you can build an engaging online community. This not only raises brand awareness but also builds trust and credibility among your audience.

You can also look for fairs, markets, or other events that might allow you to provide free or discounted treatments or facials to potential customers. While it may be frustrating at first to offer your services for less than they’re worth, it can be a great way to create word of mouth and stir up interest in your budding business.

In the end, attracting customers and estheticians is about creating connections. Whether through your website, social media, or even word-of-mouth, every interaction is an opportunity to welcome a new member into your skin care community.

6. Nurturing Your Brand

When you start a skin care business, you aren’t just selling products or services — you’re nurturing a brand. This brand becomes a living, breathing entity that encapsulates your values, your mission, and your promise to your customers. It’s about striking a chord with your audience, and resonating with their aspirations and needs.

Your brand voice plays a pivotal role in shaping your identity. Picture it as the personality of your skin care business — it’s the voice your customers hear when they read your social media posts, blogs, newsletters, and even when they step into your skin care clinic.

Maintaining a consistent brand voice is crucial. It allows your audience to recognize you instantly, fostering a sense of familiarity and trust. You want your voice to be knowledgeable but also to reflect your individual passions, quirks, or idiosyncrasies — the things that make your business stand out from all of the others.

Engaging with your audience is another essential aspect of nurturing your brand. This isn’t just about responding to comments on social media or emails. It’s about fostering a two-way conversation, understanding your audience’s needs, and providing value that goes beyond skin care treatments. It’s about being a source of information and inspiration, fostering a community where everyone feels heard and valued.

Whether it’s a simple thank-you note for a positive review, a comprehensive response to a skin care query, or even a light-hearted, engaging skin care tip — each interaction is an opportunity to strengthen your relationship with your audience. And it’s these relationships that transform customers into loyal brand advocates.

Nurturing your brand isn’t a one-time task. It’s an ongoing process, from the moment your business opens and every moment after. As your skin care business grows, your brand will evolve, but its core — your brand voice and your commitment to your audience — should remain consistent.

It’s Time To Get Glowing!

From understanding the basics of equipment and skin care trends to building a business plan, assembling a team, and attracting customers, if you’re about to start your own skin care business, your to-do list is about to get pretty darn long.

But this is just the beginning of your journey, and with all of the hard work out of the way, you’ll be ready to enjoy your new enterprise and help your clients get the vibrant, radiant complexions they deserve.

Starting a skin care business can be a rollercoaster ride — thrilling, daunting, and rewarding all at the same time. But as long as you keep your focus on providing value, nurturing your brand, and building a community, success is always just around the corner.

Opening your own business may be a challenge, but it’s a challenge worth undertaking. With the right tools, team, and tenacity, you’re all set to create a skin care venture that’s successful, sustainable, and truly special. Good luck, and here’s to making the skin care world a brighter, healthier place!

Light-Emitting Diodes | The Journal of Clinical and Aesthetic Dermatology

Retinoids: Active Molecules Influencing Skin Structure Formation in Cosmetic and Dermatological Treatments | National Library of Medicine

How Does Search Engine Optimization Work? | International Trade Administration

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sample business plan for skin care products

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Cosmetic Business Plan Template

Written by Dave Lavinsky

Cosmetic Business Plan

You’ve come to the right place to create your cosmetic business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their cosmetic companies.

Below is a a sample cosmetic business plan to help you create your own cosmetic company business plan.

Executive Summary

Business overview.

Guilt-Free Glow is a cosmetics shop located in Spokane, Washington. The company’s mission is to provide customers with high-quality, cruelty-free cosmetics. We want our customers to look and feel their best without feeling guilty about the harm cosmetics do to the environment and animals. Therefore, the shop will sell a wide variety of vegan and cruelty-free cosmetics for people all over the world to enjoy. Some of these products include makeup, moisturizers, and hair care products.

The company is founded by Kiera Smith, who has been a vegan beauty vlogger for five years. During that time, she has amassed 500,000 followers through her beauty vlogs. She has always been committed to finding products that are vegan and cruelty-free. Now that she has gained popularity on Youtube, she is eager to start her own cosmetics line. She will offer an online shop for her followers around the world but also start a shop in downtown Spokane for local residents.

Products Served

The following are some of the vegan, cruelty-free products sold by Guilt-Free Glow:

  • Makeup tools and brushes
  • Shampoo and conditioner
  • Moisturizers

Customer Focus

Guilt-Free Glow will target both online customers and customers located in the Spokane area that are interested in vegan and cruelty-free cosmetics. Since the founder has a large following on Youtube and social media, we expect most of our customers will come from her fanbase. When marketing to local residents, we will focus our efforts on women ages 15 to 65, as this is traditionally the largest customer segment for the cosmetics industry.

Management Team

Guilt-Free Glow is led by Kiera Smith, who has been a successful beauty vlogger for five years. She creates tutorials on makeup techniques and offers other beauty tips. She has always been passionate about using vegan and cruelty-free products in her videos and encouraged her followers to do the same. Since there aren’t many cosmetics companies that dedicate their whole line to these values, Kiera Smith was inspired to create her own line of cosmetics and beauty care products.

Kiera Smith will be the owner of the company and will conduct much of the marketing efforts through her own social media channels. She will hire other staff to help her with the other aspects of the business, including running the retail shop.

Success Factors

Guilt-Free Flow will be able to achieve success by offering the following competitive advantages:

  • The founder, Kiera Smith, is a popular beauty guru, and her brand and popularity will help sales and minimize marketing costs.
  • Guilt-Free Glow offers great pricing in the vegan cosmetics industry. Vegan and cruelty-free products are often expensive and unaffordable to the average consumer. Guilt-Free Glow will sell all its products at a moderate price so that everyone can buy cosmetics without feeling guilty.
  • Guilt-Free Glow will hire friendly, knowledgeable, and highly-qualified staff to help both our online and in-store customers.

Financial Highlights

Guilt-Free Glow is seeking $300,000 in debt financing to launch its cosmetics business. The funding will be dedicated to securing a retail space, manufacturing the products, and purchasing the necessary supplies and equipment for the store. Funding will also be dedicated toward three months of overhead costs, including payroll, rent, and marketing costs. The breakout of the funding is below:

  • Retail space build-out: $50,000
  • Equipment, supplies, and materials: $25,000
  • Three months of overhead expenses (payroll, rent, utilities): $125,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for Guilt-Free Glow.

Company Overview

Who is Guilt-Free Glow?

Guilt-Free Glow’s History

In 2017, Kiera Smith started her Youtube channel, which focuses on beauty tutorials and product reviews. Kiera commits to promoting and working with vegan and cruelty-free brands and educates her audience on the importance of these values for the cosmetics industry. Over the years, Kiera has found that very few cosmetics brands commit to any pledge to be vegan or cruelty-free. Therefore, she decided to start her own cosmetics line that is committed to these values.

Since its incorporation, Guilt-Free Glow has achieved the following milestones:

  • Developed the company’s branding image, social media, and website.
  • Found a retail location and signed a Letter of Intent to lease it.
  • Found manufacturers to create the cosmetic products.
  • Obtained a sales and use tax permit for use in Spokane, Washington.

Guilt-Free Glow Products

The following are some of the vegan and cruelty-free products sold by Guilt-Free Glow:

Industry Analysis

According to Fortune Business Insights, the cosmetics industry is currently valued at $287.94 billion and is expected to grow to $415.29 billion over the next few years.

This growth is due to the increasing demand for high-quality cosmetics. The target market for cosmetics has expanded substantially over the past decade, with people of all ages and genders opting to pay good money for high-quality makeup, hair care, and other beauty products. This trend is expected to continue, and the cosmetics industry will only continue to grow rapidly.

Another important trend is the increasing popularity of environmentally friendly, vegan, and cruelty-free products. Guilt-Free Glow is taking advantage of this demand and selling exclusively vegan and cruelty-free cosmetics.

By capitalizing on these trends and our founder’s increasing popularity online, Guilt-Free Glow is expected to thrive in the cosmetics industry.

Customer Analysis

Demographic profile of target market.

Guilt-Free Glow will primarily target Kiera’s current fanbase on Youtube and social media. This fanbase includes 500,000 followers, with the majority being females and under the age of 40.

The company will also target residents of Spokane who may be interested in purchasing vegan cosmetics. Traditionally, the customer segment most interested in this industry is women ages 15 to 65.

The precise demographics for Spokane, Washington are:

Customer Segmentation

Guilt-Free Glow will primarily target the following customer profiles:

  • Women ages 15-65
  • Kiera’s fanbase
  • Beauty professionals and influencers
  • Spokane residents looking for vegan, cruelty-free cosmetics

Competitive Analysis

Direct and indirect competitors.

Guilt-Free Glow will face competition from other companies with similar business profiles. A description of each competitor company is below.

Ulta Beauty

Ulta Beauty is a major retailer in the cosmetics industry, being the ultimate provider of all beauty products for millions of people across the globe. The company aims to be the most loved beauty destination of its guests and has ultimately succeeded in that mission. At Ulta, you can find any beauty brand you are looking for, such as Dior, Chanel, and Lancome. Whatever item or brand you need, you are bound to find it at Ulta.

Since 1988, Sephora has been a giant in the cosmetics and beauty industries. It’s one of the top locations to shop for all your high-quality beauty and cosmetics needs and has dominated the cosmetics industry with its global presence. With 2,700 stores in 35 countries worldwide, there are very few locations around the world where you can’t find a Sephora store to visit.

At Sephora, you can find some of the hottest and most exclusive brands, such as Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna. Furthermore, Sephora has been recognized by Forbes as one of America’s Best Employers four years in a row and scored 100% on the Human Rights Campaign’s Corporate Quality Index three years in a row. When customers are looking to buy cosmetics conveniently and ethically, they often head to Sephora first.

The Cosmetics Company Store

The Cosmetics Company Store is an online cosmetics company that sells high-quality cosmetics brands to customers all around the world. They carry thousands of products for anyone in need of beauty products, including hair care products, makeup, and moisturizers. Customers can purchase from a wide variety of brands they love and are familiar with, including Estee Lauder, Clinique, and Aveda. In addition to having a large online store, The Cosmetics Company Store has a few retail locations in select areas.

Competitive Advantage

Guilt-Free Glow will be able to offer the following advantages over the competition:

  • Guilt-Free Glow offers great pricing in the vegan cosmetics industry. Vegan and cruelty-free products are often expensive and unaffordable to the average consumer. Guilt-Free Glow will sell all its products at a moderate price.

Marketing Plan

Brand & value proposition.

Guilt-Free Glow will offer a unique value proposition to its clientele:

  • Wide selection of cosmetics.
  • A focus on vegan and cruelty-free products.
  • Competitive prices that are more affordable than the competition.

Promotions Strategy

The promotions strategy for Guilt-Free Glow is as follows:

Guilt-Free Glow will be located in a very convenient, highly-trafficked area of Spokane that is frequented by men and women of all ages and backgrounds. The store will be in the same neighborhood as stores, restaurants, and salons. The area of Spokane is frequented by shoppers who live in the area and have disposable income to be able to spend frequently on cosmetics.

Social Media

Guilt-Free Glow will have Instagram, Twitter, and Facebook business profiles where Kiera will post frequently new arrivals to the store, featured clients who are using the products, and upcoming sales and events. The posts will be appealing with professional photographs and will engage customers with discount opportunities if they tag friends in the comments in order to grow their social media following. Kiera will also use her personal social media accounts to promote the company and its products.

Website & SEO Marketing

Kiera will reach out to a website designer to develop a website for Guilt-Free Glow. The website will be easy to navigate and include an option to purchase items online and schedule a pickup time in the store, contact information, and location. The SEO will also be managed to ensure that anyone searching “cosmetics store near me” or “Spokane cosmetics” will see Guilt-Free Glow listed at the top of the Bing or Google search engine.

Partnerships With Beauty Influencers

Kiera will partner with other beauty influencers to spread the word about her company. She will offer discount codes to the influencers’ audiences to entice them to shop for her products.

The pricing of Guilt-Free Glow will be moderate so customers feel they receive value when purchasing their products.

Operations Plan

The following will be the operations plan for Guilt-Free Glow.

Operation Functions:

  • Kiera Smith will be the Owner and President of the company. She will oversee the major operations of both the retail and online stores.
  • Kiera will hire a General Manager for the store. They will be in charge of day-to-day administrative functions, product inventory, supply orders, hiring, and training.
  • Kiera will hire an Assistant Manager to assist with product inventory, supply orders, and managing the store when Kiera and the General Manager are unable to be there.
  • The store will have 6 – 8 part-time and full-time employees to assist with stocking merchandise and customer service.
  • As the store grows and business picks up, more employees will be added to the team to keep up with customer demand.
  • Kiera will hire a Marketing Specialist and Web Designer to develop the store’s branding, logo, and social media accounts. The marketing specialist will also develop the website and manage the SEO.
  • She will also hire an Administrative Assistant to help her with the other operations tasks needed to run the company.


Guilt-Free Glow will have the following milestones completed in the next six months.

6/1/202X – Finalize lease agreement for 10,000 square foot retail storefront location.

6/15/202X – Begin build out of leased space.

6/30/202X – Finalize agreements with cosmetics distributors to schedule their upcoming product deliveries to the store.

7/1/202X – Kiera will meet with the web designer so they can get started developing

8/1/202X – Final walk-through and approval of the built-out beauty retail store.

8/2/202X – Begin social media marketing campaign of Guilt-Free Glow.

8/15/202X – The first shipment of store inventory arrives.

8/16/202X – Hire employees and begin training.

8/18/202X – Stocking and display of product inventory in anticipation of the Grand Opening.

9/1/202X – Grand Opening of Guilt-Free Glow.

Financial Plan

Key revenue & costs.

The revenue drivers for Guilt-Free Glow will come from the sales of cosmetics through the retail location and online store.

The cost drivers will be the cost of the cosmetics inventory, labor expenses, marketing expenses, rent, utilities, and overhead costs.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Initial Customers Per Month: 1000
  • Average Item Cost: $20
  • Annual Lease: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, cosmetics business plan faqs, what is a cosmetics business plan.

A cosmetics business plan is a plan to start and/or grow your cosmetics business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your cosmetics business plan using our cosmetics Business Plan Template here .

What are the Main Types of Cosmetics Businesses?

There are a number of different kinds of cosmetics businesses , some examples include: Niche market cosmetics, high-end cosmetics, kids cosmetics, beauty blogger/influencer, or make-up artist.

How Do You Get Funding for Your Cosmetics Business Plan?

Cosmetics Businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for a cosmetics business, a plan for a makeup company or a personal care products business plan.

What are the Steps To Start a Cosmetics Business?

Starting a cosmetics business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Cosmetics Business Plan - The first step in starting a business is to create a detailed cosmetics business plan PDF or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cosmetics business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cosmetics business is in compliance with local laws.

3. Register Your Cosmetics Business - Once you have chosen a legal structure, the next step is to register your cosmetics business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your cosmetics business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Cosmetics Equipment & Supplies - In order to start your cosmetics business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cosmetics business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cosmetics business:

  • How to Start a Cosmetics Business

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Beauty Supply Store Business Plan Template Retail Business Plan Template


Skincare Product Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Cosmetics Line

Are you about starting a skincare production business ? If YES, here is a complete sample skincare production business plan template & feasibility report you can use for FREE .

Starting a production / manufacturing business is not same as starting a service based business; it is always more expensive and to a larger demanding to launch a production / manufacturing company. The fact that you want your products to compete with similar products in the market place means that you would have followed due process and product testing et al before pushing your product to the marker.

If you are certain that you have a winning formula when it comes to producing effective skincare products; products that has been tested and proven to meet the requirement for such products, then you should consider launching your own skincare line.

It is a business that is still pretty much open for investors to come and compete for the available market in the country you intend launching the business. Over and above, if you have decided to start a skincare production company, then you should make sure that you carry out thorough feasibility studies and also market survey.

This will enable you properly locate the business in a community or city with the right demography; a location that can readily accept your products. Below is a sample skincare production company business plan that will help you successfully launch your own business;

A Sample Skin Care Products Business Plan Template

1. industry overview.

Companies that operate in the Cosmeceutical Skincare Production industry, manufacture cosmeceuticals – that is cosmetics with pharmaceutical capabilities. Some of the most common products manufactured by players in this industry include wrinkle-reducing moisturizers, facial scrubs / cleanser and creams that even skin tone et al.

In the united states of America, no governing body formally defines cosmeceuticals. The term is for marketing purposes to define beauty care products that function primarily as cosmetics but also have additional pharmaceutical properties to cure, treat or prevent mild skin disorders or diseases.

For instance, a large number of these products function mainly as a facial wash or moisturizer, but also contain additives to clear acne or protect the skin from the sun’s harmful rays. The products from the Cosmeceutical Skincare Production industry are gaining demand as consumers increasingly desire multi-functioning beauty care products.

The Cosmeceutical Skincare Production Industry is a thriving sector of the economy of the United States of America and they generate a whooping sum of well over $6 billion annually from more than 245 registered and licensed cosmeceutical skincare production companies scattered all around the United States of America. The industry is responsible for the employment of well over 7,507 people.

Experts project the industry to grow at a 10.0 percent annual rate from 2011 to 2016. Unilever, Procter & Gamble and L’Oreal USA, Inc. have the lion share of the available market in the Cosmeceutical skincare production industry in the United States of America and in some other countries of the world.

Research shows that the Cosmeceutical Skincare Production industry is in the growth phase of its life cycle, though it is likely to enter the mature phase in the near future. Industry value added, a measure of the industry’s contribution to the overall economy, is forecast to grow at an average annual rate of 10.0 percent in within the next 5 years.

This rate is significantly slower than GDP growth, which is anticipated to increase at an average annual rate of 2.2 percent during the same period.

While IVA growth slower than GDP growth is typically indicative of an industry in the mature or declining stage of its life cycle, the Cosmeceutical Skincare Production industry is still growing as it is still experiencing high rates of industry entrants and product development.

The bottom line is that; the Cosmeceutical Skincare Production industry is still very much open for new entrant; the competition within the industry is not as stiff as similar industry. If your product is good, it can gain fair share of the available market in any country or region you intend launching the business / skincare product.

2. Executive Summary

Stacie Roe® Skincare Line, LLC is a licensed and standard cosmeceutical skincare production company that will be located in an industrial area in Concord – New Hampshire. We have been able to secure a long term lease for a facility in a strategic location with an option of a long term renewal on an agreed terms and conditions that is favorable to us.

The facility has government approval for the kind of production business we want to run and the facility is easily accessible and we are deliberate about that because we want to facilitate easy movement of raw materials (chemicals and packaging containers) and finished products (skincare products).

Stacie Roe® Skincare Line, LLC is in the cosmeceutical skincare production industry to produce standard and effective skincare products such as anti-aging topical treatment products, Sun care products, Acne treatment products, Dry skin care products, lip care products and other skin care products.

We are also in business to make profits at the same to give our customers value for their money; we want to give people and businesses who patronize our cosmeceutical skin care products the opportunity to be part of the success story of our brand.

We are aware that there are several big scale and small scale cosmeceutical skincare production companies and cosmetic and beauty care product manufacturing companies scattered all around the United States and Canada whose products can be found in every nooks and crannies of The United States and Canada, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that can easily accept our products and brand.

We ensured that our facility is easy to locate and we have mapped out plans to develop a far reaching distribution network for wholesalers of cosmeceutical skincare products all around Concord – New Hampshire and throughout the United States of America.

Much more than producing quality, effective and safe cosmeceutical skincare products, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase any of our product and also to become our loyal customers and ambassadors.

Stacie Roe® Skincare Line, LLC will ensure that all our customers (wholesale distributors) are given first class treatment whenever they visit our factory. We have a CRM software that will enable us manage a one on one relationship with our customers (wholesale distributors) no matter how large the numbers of our customer base may grow to.

We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Stacie Roe® Skincare Line, LLC is family business that will be owned by Stacie Roe and her immediate family members. Mrs. Stacie Roe who is the Chief Executive Officer of the Company is Graduate of Cosmetology and she holds a Master’s Degree in Business Management (MBA).

She has well over 12 years of experience working in related industry as a senior manager prior to starting Stacie Roe® Skincare Line, LLC. She will be working with a team of professionals to build the business and grow it to enviably height.

3. Our Products and Services

Stacie Roe® Skincare Line, LLC is going to run a standard and licensed cosmeceutical skincare production company whose products will not only be sold in Hartford – Connecticut but also throughout the United States of America and Canada.

We are in the cosmeceutical skincare production industry to make profits and also to give our customers value for their money. We will ensure that we do all that is permitted by the law in the United States of America to accomplish our business goal and objective . These are some of the products that we will be offering;

  • Producing topical anti-aging cosmeceuticals
  • Producing acne cosmeceuticals
  • Producing sun care cosmeceuticals
  • Producing dry skin cosmeceuticals
  • Producing lip care cosmeceuticals
  • Shaving cream, shaving preparations and aftershave products
  • Face and body creams, beauty creams and lotions and hand cream or lotions

4. Our Mission and Vision Statement

  • Our vision is to establish standard cosmeceutical skincare production Company whose products will be only be sold in Concord – New Hampshire, but also throughout the United States of America and Canada.
  • Our mission is to establish a standard and world class cosmeceutical skin care production Company / brand that in our own capacity will favorably compete with leaders in the industry.
  • We want to build a business that will be listed amongst the top 20 cosmeceutical skincare brands in the United States of America and Canada.

Our Business Structure

Stacie Roe® Skincare Line, LLC is a business that is established with the aim of competing favorably with other leading cosmeceutical skincare product brands in the industry. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

  • Machine Operators
  • Accountants / Cashiers

Distribution Truck Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization.
  • Responsible for overseeing the smooth running of the cosmeceutical skincare production plant
  • Part of the team that determines the quantity and quality of cosmeceutical skincare products that are to be produced
  • Map out strategy that will lead to efficiency amongst workers in the plant
  • Responsible for training, evaluation and assessment of plant workers
  • Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office and factory activities.
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Responsible for the purchase of raw materials and packaging materials
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the company
  • Distributes mails in the organization
  • Handles any other duties as assigned by the line manager

Production Workers / Machine Operators:

  • Responsible for preparing, blending, compounding and packaging cosmeceutical skincare products
  • Handles labeling of cosmeceutical skincare products
  • Operates machines used in the manufacturing anti-aging topical treatment products, Sun care products, Acne treatment products, Dry skin care products, lip care products and other skin care products
  • Assists in packaging and loading cosmeceutical skincare products into distribution trucks
  • Assists in loading and unloading cosmeceutical skin care products
  • Maintains a logbook of their driving activities to ensure compliance with <a ” target=”_blank” rel=”noopener”>federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Assists the transport and logistics manager in planning their route according to a delivery schedule.
  • Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
  • Transport finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
  • Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collect and verify delivery instructions
  • Report defects, accidents or violations

6. SWOT Analysis

We are quite aware that there are several cosmeceutical skin care product manufacturing companies both large and small in the United States of America and Canada which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Stacie Roe® Skincare Line, LLC employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Stacie Roe® Skincare Line, LLC;

Part of what is going to count as positives for Stacie Roe® Skincare Line, LLC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also, the wide varieties of cosmeceutical skin care products that we produce, our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

A major weakness that may count against us is the fact that we are a new cosmeceutical skincare production company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big names like Unilever, Procter & Gamble and L’Oreal USA, Inc. et al are already determining the direction of the market both in the United States and in the global market.

  • Opportunities:

The opportunities available to cosmeceutical skin care products manufacturing companies with a wide range of products are enormous. This is due to the fact that almost all Americans and people from all over the world make use of cosmeceutical skincare products on a daily basis.

As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market for cosmeceutical skin care products and also to create our own new market. We know that it is going to requires hard work, and we are determined to achieve it.

We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power.

Another threat that may likely confront us is the arrival of a new cosmeceutical skincare production company or cosmetics and beauty care product manufacturing company in same location where ours is located.


  • Market Trends

If you are conversant with the existing trend in the cosmeceutical skin care production industry or even the cosmetic & beauty care products manufacturing industry, you will quite agree that despite the fact that there are competitions in different stages of the industry.

That is competitions amongst bigger corporations such as Unilever, Procter & Gamble, Estee Lauder, Mary Kay and L’Oreal USA, Inc. and also competitions amongst smaller and medium scale cosmeceutical skincare product manufacturing companies.

Most cosmeceutical skin care products manufacturing company are leveraging on creativity in terms of packaging and marketing to continue to stay afloat in the industry.

Another trend in this industry is the exploration of safer raw materials for the production of cosmeceutical skin care products. The truth is that people all over the world are looking for cosmeceutical skin care products that contain less chemical hence the increase in demand for cosmeceutical skin care products that are produced from herbal raw materials.

Lastly, the cosmeceutical skincare production industry is the adoption of eco – friendly approach towards the production and packaging of its products. As a matter of fact, the industry’s adoption of eco-friendly practices will likely persuade environmentally conscious consumers to buy its products, while increasing operators’ efficiency.

8. Our Target Market

When it comes to selling cosmeceutical skin care products, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who resides in our target market locations.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in wholesale distribution and to retail cosmeceutical skin care products to the following groups of people;

  • Cosmetic Shops
  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Everybody in our target market location

Our competitive advantage

A close study of the cosmeceutical skincare production industry cum cosmetic and beauty care products manufacturing industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other cosmeceutical skincare production companies cum cosmetic and beauty care product manufacturing companies in New Hampshire and throughout the United States and Canada.

Stacie Roe® Skincare Line, LLC is launching a standard cosmetic and beauty care product brand that will indeed become the preferred choice of residence of Hartford – Connecticut and every city where our cosmetic and beauty care product will be retailed.

Part of what is going to count as competitive advantage for Stacie Roe® Skincare Line, LLC is the vast experience of our management team , we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also the wide varieties of cosmeceutical skincare products that we produce our large and far reaching national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups cosmeceutical skincare production companies) in the cosmeceutical skincare production industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


  • Sources of Income

Stacie Roe® Skincare Line, LLC is established with the aim of maximizing profits in the cosmeceutical production industry in both the United States of America and Canada and we are going to go all the way to ensure that we do all it takes to sell a wide range of cosmeceutical skin care products to a wide range of customers.

Stacie Roe® Skincare Line, LLC will generate income by selling the following products;

  • Topical anti-aging cosmeceuticals
  • Acne cosmeceuticals
  • Sun care cosmeceuticals
  • Dry skin cosmeceuticals
  • Lip care cosmeceuticals

10. Sales Forecast

One thing is assured when it comes to cosmeceutical skin care production company, if your products are well – packaged and branded and if your production plant is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Concord – New Hampshire and every city where our cosmeceutical skin care products will be sold and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the cosmeceutical skincare production industry cum cosmetic and beauty care products manufacturing industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Concord – New Hampshire.

Below is the sales projection for Stacie Roe® Skincare Line, LLC, it is based on the location of our business and other factors as it relates to small scale and medium scale cosmeceutical skincare products and cosmetic and beauty care products manufacturing company start – ups in the United States;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $550,000
  • Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Stacie Roe® Skincare Line, LLC and also the kind of cosmeceutical skin care products we produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in our target market locations.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading cosmeceutical skincare brands in the United States of America and Canada.

We hired experts who have good understanding of the cosmeceutical skin care production cum cosmetic and beauty care product manufacturing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Concord – New Hampshire and other cities in the United States of America and Canada.

In other to continue to be in business and grow, we must continue to sell our cosmeceutical skincare products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Stacie Roe® Skincare Line, LLC will adopt the following sales and marketing approach to sell our cosmeceutical skincare products;

  • Introduce our cosmeceutical skin care products brand by sending introductory letters to residence, merchants, retailers and other stakeholders in Concord – New Hampshire and other cities both in the United States of America and Canada
  • Open our cosmeceutical skin care production company with a party so as to capture the attention of residence who are our first targets
  • Engage in road show in targeted communities from time to time to sell our products
  • Advertise our products in community based newspapers, local TV and radio stations
  • List our business and products on yellow pages ads (local directories)
  • Leverage on the internet to promote our cosmeceutical skin care product brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

In spite of the fact that our cosmeceutical skincare production plant is a standard one with a wide range of cosmeceutical skin care products that in few years from now will favorably compete with other leading brands in the industry like Unilever, Procter & Gamble, Estee Lauder, Mary Kay and L’Oreal USA, Inc..

We will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Yvonne Stallone® Cosmetic Line, LLC.

Stacie Roe® Skincare Line, LLC has a long term plan of distributing our cosmeceutical skin care products in various locations all around the United States of America and Canada which is why we will deliberately build our brand to be well accepted first in Concord – New Hampshire before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Stacie Roe® Skincare Line, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our cosmeceutical skin care product brand
  • Install our Bill Boards on strategic locations all around major cities in the United States of America and Canada
  • Engage in road show from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
  • Ensure that our products are well branded and that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as skin care products cum cosmetics and beauty care product, there are two sides to the coin.

We are aware of the pricing trend in the cosmeceutical skincare production industry cum cosmetic and beauty care products manufacturing industry which is why we have decided to produce various sizes of cosmeceutical skin care products.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various cosmeceutical skin care product brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our cosmetic and beauty care product brands.

  • Payment Options

The payment policy adopted by Stacie Roe® Skincare Line, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Stacie Roe® Skincare Line, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

Starting a standard cosmeceutical skincare production company is indeed a capital intensive business. This is so because the amount required in setting up a cosmeceutical skin care production plant is not a piecemeal. The bulk of the start – up capital will be sent on leasing or acquiring a facility and also in purchasing mixing, blending, compounding and packaging equipment.

Aside from that, you are not expected to spend much except for purchase and servicing of distribution trucks, purchasing raw materials, paying of your employees and utility bills. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Stacie Roe® Skincare Line, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring Business Consultant – $2,500.
  • The cost for insurance ( general liability , workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12months at $1.76 per square feet in the total amount of $105,600.
  • The cost for construction of a standard cosmeceutical skin care production plant – $100,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (mixing, blending, compounding and packaging equipment, raw materials, and packaging materials et al) – $80,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $60,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $4,000.
  • The cost of launching a website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our cosmeceutical skincare products production plant in Concord – New Hampshire. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funds / Startup Capital for Stacie Roe® Skincare Line, LLC

Stacie Roe® Skincare Line, LLC is a family business that is owned and financed by Stacie Roe and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 ( Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of any business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Stacie Roe® Skincare Line, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our cosmeceutical skin care products a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Stacie Roe® Skincare Line, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard cosmeceutical skin care production plant: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members and friends: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of the Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress

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Cosmetic Business Plan Template

Written by Dave Lavinsky

How to Start a Cosmetic Business

Cosmetic Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their cosmetic companies.

If you’re unfamiliar with creating a cosmetic business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a cosmetic business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your cosmetic business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a cosmetic business or grow your existing cosmetic company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cosmetic business to improve your chances of success. Your cosmetic business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Cosmetic Businesses

With regards to funding, the main sources of funding for a cosmetic business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for cosmetic companies.

Finish Your Business Plan Today!

How to write a business plan for a cosmetic business.

If you want to start a cosmetic business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your cosmetic business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of cosmetic business you are running and the status. For example, are you a startup, do you have a cosmetic business that you would like to grow, or are you operating a chain of cosmetic businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the cosmetic industry.
  • Discuss the type of cosmetic business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of cosmetic business you are operating.

For example, you might specialize in one of the following types of cosmetic businesses:

  • Niche market cosmetics: This type of cosmetic business specializes in one particular segment of cosmetics. For instance, a niche cosmetic business could sell only fragrance-free products, all vegan products, or gluten free products.
  • High-end cosmetics: This type of cosmetic business develops and sells premium make-up and skin care products.
  • Kids cosmetics: This type of cosmetic business specializes in producing inexpensive play-makeup products for children.
  • Beauty blogger/influencer: This type of cosmetic business involves trying out products from different types of cosmetic brands and providing tutorials, reviews, and other helpful information for people who may be interested in the products. Usually, beauty companies will pay the blogger/influencer to sample or endorse their products.
  • Make-up Artist: This type of cosmetic business involves providing make-up services for special occasions like weddings or graduation ceremonies.

In addition to explaining the type of cosmetic business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of products sold, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the cosmetic industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cosmetic industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cosmetic business plan:

  • How big is the cosmetic industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your cosmetic business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your cosmetic business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cosmetic business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cosmetic businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes mass market cosmetic brands and retailers, as well as secondhand cosmetic retailers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of cosmetic business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customers to acquire your products?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cosmetic business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of cosmetic company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide premium make-up, skin care products, or esthetician services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your cosmetic company. Document where your company is situated and mention how the site will impact your success. For example, is your cosmetic business located in a busy retail district, a business district, a standalone store, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your cosmetic marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cosmetic business, including answering calls, stocking shelves, greeting customers, and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your cosmetic business to a new city.  

Management Team

To demonstrate your cosmetic business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing cosmetic businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a cosmetic business or successfully running a small salon.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you expect to serve 20-30 customers per day, and will each customer purchase 1-5 items on average? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your cosmetic business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cosmetic business:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or photos of happy customers using your products.  

Writing a business plan for your cosmetic business is a worthwhile endeavor. If you follow the template above, you will be able to prepare a winning beauty product business plan, makeup business plan or a business plan for a cosmetic company. You will understand the cosmetic industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful cosmetic business.  

Cosmetic Business Plan FAQs

What is the easiest way to complete my cosmetic business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your cosmetic business plan.

How Do You Start a Cosmetic Business?

Starting a cosmetic business is easy with these 14 steps:

  • Choose the Name for Your Cosmetic Business
  • Create Your Cosmetic Business Plan
  • Choose the Legal Structure for Your Cosmetic Business
  • Secure Startup Funding for Cosmetic Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Cosmetic Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Cosmetic Business
  • Buy or Lease the Right Cosmetic Business Equipment
  • Develop Your Cosmetic Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Cosmetic Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Cosmetic business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

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How To Write a Business Plan for Organic Skin Care in 9 Steps: Checklist

By alex ryzhkov, resources on organic skin care.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Welcome to our blog post on How To Write a Business Plan for Organic Skin Care in 9 Steps: Checklist. As the demand for organic skin care products continues to grow, it's essential for entrepreneurs in this industry to have a solid business plan in place. In this article, we will outline nine crucial steps to help you create a comprehensive plan for your organic skin care business.

The organic skin care industry is experiencing rapid growth, with the global market expected to reach $25.1 billion by 2025 . Consumers are becoming more conscious about the ingredients they put on their skin and are actively seeking natural and sustainable products. By entering the market with a well-thought-out business plan, you can position yourself for success in this thriving industry.

So, let's dive into the nine steps you need to take to create a business plan for your organic skin care business. By following these steps, you'll be able to identify your target market, understand customer needs and wants, analyze the market and competition, establish a unique selling proposition, develop effective marketing and sales strategies, create a financial plan, set business goals, define your brand, and secure suppliers and distribution channels. Each step plays a crucial role in ensuring the success of your organic skin care business.

Stay tuned as we guide you through the process of writing a business plan for your organic skin care business. Let's get started!

Identify Target Market And Customer Needs/Wants

Before starting any business, it is crucial to identify your target market and understand their needs and wants. This step is the foundation of a successful business plan for organic skincare. By defining your target market, you can tailor your products and marketing strategies to meet their specific needs, resulting in higher customer satisfaction and increased sales.

To identify your target market, consider factors such as demographics, psychographics, and behavior. Demographics include age, gender, location, and income level, while psychographics focus on values, interests, and lifestyle preferences. Understanding your target market's behavior involves analyzing their buying habits, preferred shopping channels, and the specific problems they want to solve with organic skincare products.

Start by conducting market research to gather data and insights about your potential customers. You can use surveys, interviews, or data analysis tools to collect relevant information. This research will help you identify their pain points and desires, and determine whether there is a demand for organic skincare products in your target market.

Once you have gathered the necessary data, create buyer personas that represent the typical customers you aim to serve. These personas should encapsulate the characteristics, preferences, and aspirations of your target market. They will serve as a reference point throughout your business plan, helping you make informed decisions about product development, marketing, and sales strategies.

  • Consider conducting surveys or focus groups to gather insights directly from your target market.
  • Segment your target market into smaller niches based on specific needs and preferences to tailor your products and marketing efforts.
  • Stay updated on the latest consumer trends and preferences in the organic skincare industry.

Conduct Market Research And Competitive Analysis

In order to build a successful organic skincare business, it is crucial to conduct thorough market research and competitive analysis. This step will provide valuable insights into the industry landscape, customer preferences, and competitor strategies. Here are some key considerations to keep in mind during this process:

  • Identify market trends and demand: Research market trends, consumer preferences, and demands for organic skincare products. Identify emerging trends, such as the increasing demand for sustainable and cruelty-free products, and incorporate them into your product development and marketing strategy.
  • Define your target market: Determine the specific segment of the population that will be the primary focus of your organic skincare business. Analyze their demographics, needs, and preferences to tailor your products and messaging accordingly.
  • Analyze the competition: Study your competitors' offerings, pricing strategies, marketing tactics, and customer reviews. Identify their strengths and weaknesses to develop a unique selling proposition and differentiate your brand in the market.
  • Consider using online survey tools to gather consumer insights and opinions.
  • Engage in competitor analysis through visiting their websites, social media platforms, and participating in industry events.
  • Utilize industry reports and studies to gain a deeper understanding of the market size, growth projections, and consumer behavior patterns.
  • Identify market gaps and opportunities: Look for untapped niches or areas where your competitors might be falling short. This can help you position your organic skincare brand as a solution to unmet needs or offer unique features that set you apart.
  • Understand distribution channels: Analyze the existing distribution channels for organic skincare products. Determine whether selling directly to consumers through an e-commerce platform is the most effective approach, or if partnering with retailers or beauty salons would be beneficial.
  • Stay updated with industry regulations: Familiarize yourself with the regulatory requirements and certifications relevant to organic skincare products. Ensure compliance with organic standards and communicate your compliance to build credibility and trust with customers.

By conducting comprehensive market research and competitive analysis, you will be equipped with the insights needed to make informed decisions about product development, marketing strategies, and positioning your organic skincare business for success.

Determine Unique Selling Proposition And Competitive Advantage

One crucial step in creating a successful organic skincare business plan is determining your unique selling proposition (USP) and competitive advantage. Your USP is what sets your brand apart from competitors and appeals to your target market. It is what drives customers to choose your products over others in the market.

To determine your USP, first, identify the key features and benefits of your organic skincare products. What makes them different, better, or more appealing than what already exists in the market? Is it the use of specific natural ingredients, innovative formulations, sustainable packaging, or a commitment to transparency and ethical sourcing? Pinpointing these unique qualities will help you showcase the value of your products to potential customers.

Additionally, conducting a competitive analysis is crucial to understanding how your business will stand out in a crowded market. Analyze your competitors' strengths and weaknesses, their product offerings, pricing strategies, marketing tactics, and customer reviews. This information will help you identify gaps in the market and position your brand in a way that resonates with your target audience.

Tips for determining your USP and competitive advantage:

  • Focus on customer pain points: Consider common skincare concerns and challenges that your target market faces. Highlight how your products address these issues effectively.
  • Emphasize your brand values: Demonstrate your commitment to organic, sustainable, and ethical practices. Consumers increasingly choose skincare brands that align with their personal values.
  • Showcase product benefits: Highlight the unique benefits and results that your organic skincare products offer. Whether it's radiant skin, anti-aging properties, or soothing sensitive skin, clearly communicate the advantages your products provide.
  • Create a compelling brand story: People connect with brands that have a compelling narrative. Share the story behind your brand, your passion for organic skincare, and how your journey led you to develop high-quality products.
  • Consider customer experience: Pay attention to the overall customer experience, from browsing your website to receiving the products. Seamless ordering, exceptional customer service, and personalized recommendations can set you apart from competitors.

By determining your unique selling proposition and competitive advantage, you will be able to differentiate your organic skincare brand from others in the market. This will attract customers, build brand loyalty, and contribute to your overall business success.

Establish Pricing Strategy

Setting the right pricing strategy for your organic skincare products is crucial for the success of your business. It requires careful consideration of various factors to ensure that your pricing is competitive, profitable, and attractive to your target market.

Here are some important considerations when establishing your pricing strategy:

  • Cost Analysis: Calculate your production costs, including raw materials, packaging, labor, and any other expenses. Additionally, consider overhead costs such as marketing, website maintenance, and customer service. Understanding your costs will help you determine a baseline price for your products.
  • Value Proposition: Analyze the value proposition of your organic skincare products. Consider what sets them apart from competitors and how they fulfill the needs and desires of your target market. This will help you justify a higher price point if your products offer unique benefits or superior quality.
  • Competitor Pricing: Conduct thorough market research and competitive analysis to determine the pricing range of similar organic skincare products in the market. This will give you an idea of the industry standards and help you position your products competitively.
  • Target Market: Understand your target market's buying behaviors and their price sensitivity. Consider their disposable income, purchasing power, and willingness to pay for organic skincare products. This will help you determine the optimal pricing strategy to attract and retain customers.
  • Pricing Objectives: Define your pricing objectives. Are you aiming for maximum market penetration, maximum profitability, or somewhere in between? Understanding your objectives will guide your pricing decisions and help you align your strategy with your overall business goals.

Tips for Establishing Your Pricing Strategy:

  • Offer tiered pricing options to cater to customers with different budgets.
  • Consider offering discounts or promotional pricing during product launches or holidays to attract new customers.
  • Regularly evaluate and adjust your pricing strategy based on market trends, customer feedback, and competitive landscape.
  • Consider bundling products to incentivize customers to purchase multiple items.
  • Offer subscription options to encourage long-term customer loyalty and ensure a consistent revenue stream.

Establishing a well-thought-out pricing strategy for your organic skincare business is a crucial step in achieving profitability while attracting and retaining customers. By considering factors such as costs, value proposition, competition, and target market preferences, you can set competitive prices that align with your business objectives.

Develop Marketing And Sales Strategies

Once you have identified your target market and customer needs, it is time to develop effective marketing and sales strategies to promote your organic skin care business. These strategies will help you reach your target customers, increase brand awareness, and generate sales. Here are some important steps to consider:

  • Create a Marketing Plan: Develop a comprehensive marketing plan that outlines your objectives, target market, marketing channels, and messaging. This plan will serve as your roadmap for all marketing activities.
  • Utilize Digital Marketing: In the age of technology, digital marketing plays a vital role in promoting any business. Leverage various online channels such as social media, email marketing, content marketing, and search engine optimization (SEO) to reach a wider audience.
  • Implement Influencer Marketing: Collaborate with influencers in the skincare industry who align with your brand values and target market. Their endorsements or recommendations can help you reach a broader audience and build trust with potential customers.
  • Optimize Your E-commerce Website: Ensure that your e-commerce website is user-friendly, visually appealing, and optimized for search engines. This will improve your online visibility and attract potential customers.
  • Offer Samples or Trials: Encourage customers to try your organic skin care products by offering samples or trials. This allows them to experience the quality and effectiveness of your products firsthand, which can lead to higher conversion rates.
  • Invest in Customer Relationship Management: Implement a customer relationship management (CRM) system to gather and analyze customer data. This will help you understand customer preferences, track their buying behavior, and personalize your marketing efforts.

Tips for Effective Marketing and Sales Strategies:

  • Regularly monitor and analyze your marketing campaigns to measure their effectiveness and make necessary adjustments.
  • Stay updated with the latest skincare trends and incorporate them into your marketing strategies.
  • Build strong relationships with your customers through exceptional customer service and personalized communication.
  • Collaborate with complementary businesses or professionals in the beauty industry to cross-promote each other's products.
  • Consider offering loyalty programs or referral incentives to encourage repeat purchases and word-of-mouth marketing.

By implementing these marketing and sales strategies, you can effectively promote your organic skin care business, capture the attention of your target customers, and drive sales. Remember to regularly evaluate and adapt your strategies based on market trends and consumer feedback to ensure continued success.

Create A Financial Plan

A financial plan is a crucial component of any business plan, as it outlines how the company will allocate its resources and achieve its financial goals. Here are some important steps to follow when creating a financial plan for your organic skincare business:

  • Estimate start-up costs: Calculate the initial expenses required to launch your business, including the cost of product development, branding, marketing, website development, and any necessary equipment or supplies.
  • Project revenues: Forecast your expected sales and revenues over a specific time period, taking into account factors such as market demand, pricing strategy, and customer acquisition.
  • Develop a budget: Outline your projected expenses, including costs related to production, packaging, shipping, marketing, and any overhead expenses. Be sure to consider both fixed and variable expenses.
  • Identify funding sources: Determine how you will finance your business, whether through personal savings, loans, or investors. Research potential funding options and create a strategy to secure the necessary capital.
  • Consider cash flow: Analyze your projected cash flow to ensure that you have enough liquidity to cover expenses and maintain operations. Regularly monitor your cash flow to identify any potential issues or areas for improvement.
  • Set financial goals: Establish specific, measurable, and realistic financial goals for your organic skincare business. These goals can include sales targets, profit margins, return on investment, and any other relevant financial metrics.

Tips for Creating a Financial Plan:

  • Consult with a financial advisor or accountant to ensure the accuracy and viability of your financial projections and plans.
  • Regularly review and update your financial plan as your business grows and evolves.
  • Consider creating different financial scenarios or contingency plans in case of unexpected challenges or opportunities.
  • Track and analyze key financial metrics to measure the success and health of your business.
  • Be conservative in your financial projections, particularly when estimating expenses and potential risks.

Set Business Goals And Objectives

Setting clear and achievable business goals and objectives is crucial for the success of any organic skincare business. These goals provide a roadmap and help guide all aspects of the business, from product development to marketing strategies. Here are some important steps to consider when setting business goals and objectives:

  • Define your vision: Start by identifying and articulating the long-term vision for your organic skincare business. This will serve as the foundation for all your goals and objectives.
  • Identify specific goals: Break down your vision into specific and measurable goals. These goals should be realistic, time-bound, and aligned with your overall business objectives.
  • Consider your target market: Take into account the needs and preferences of your target market while setting your goals. This will help you tailor your offerings and strategies to meet their expectations.
  • Focus on growth: Set goals that aim for sustainable growth and expansion. Whether it's increasing sales, expanding your product line, or entering new markets, growth-oriented goals will keep your business on a upward trajectory.
  • Analyze industry trends: Stay updated with the latest trends and developments in the organic skincare industry. This will help you identify new opportunities and challenges, allowing you to set relevant and impactful goals.
  • Regularly review and revise: Set aside time to review and revise your goals and objectives on a regular basis. As your business evolves, it's important to ensure that your goals remain relevant and aligned with your changing circumstances.
  • Set both short-term and long-term goals to maintain focus and create a sense of accomplishment.
  • Ensure your goals are specific, measurable, achievable, relevant, and time-bound (SMART).
  • Communicate your goals and objectives with your team to foster alignment and collaboration.
  • Monitor your progress and adjust your goals as needed to stay on track and adapt to market conditions.

By setting clear business goals and objectives, you can create a roadmap for success, drive growth, and stay focused on achieving your vision for your organic skincare business.

Define The Brand And Create A Brand Strategy

Defining your brand and creating a comprehensive brand strategy is crucial for the success of your organic skincare business. Your brand is what sets you apart from competitors and represents the image and values of your business. It should resonate with your target market and create a strong connection with your customers.

When defining your brand, consider the following:

  • Brand Identity: Determine how you want your brand to be perceived by your customers. Consider your brand values, personality, and the emotions you want to evoke through your brand.
  • Target Market: Understand your target market and their preferences, needs, and wants. Tailor your brand message and positioning to align with their expectations.
  • Unique Selling Proposition (USP): Identify your unique selling proposition that sets you apart from competitors. This can be your use of organic ingredients, sustainable packaging, or a specialized skincare solution.
  • Brand Messaging: Craft a compelling brand message that clearly communicates your USP and resonates with your target market. Your messaging should be consistent across all platforms and channels.
  • Visual Identity: Develop a visually appealing and consistent brand identity that includes your logo, color palette, typography, and imagery. These elements should reflect and reinforce your brand values and personality.
  • Brand Voice: Determine the tone and voice you want to use in your brand communications. It should align with your target market and reflect the personality of your brand.
  • Brand Experience: Consider how you want your customers to experience your brand. This includes their interactions with your website, packaging, customer service, and social media presence.
  • Competitive Analysis: Analyze your competitors' branding strategies to identify gaps and opportunities in the market. Differentiate yourself by highlighting aspects of your brand that competitors lack.
  • Stay true to your brand values and messaging throughout all aspects of your business.
  • Regularly review and refine your brand strategy to adapt to changing consumer preferences and market trends.
  • Consistency is key – ensure your brand elements are consistently applied across all customer touchpoints.
  • Engage with your target market to build brand loyalty and gather feedback for continuous improvement.
  • Utilize storytelling to communicate your brand's story and engage your audience emotionally.

Identify And Secure Suppliers And Distribution Channels

One crucial aspect of setting up a successful organic skincare business is identifying and securing reliable suppliers and distribution channels. Your suppliers will provide you with the necessary ingredients, packaging, and other materials needed to create your products, while your distribution channels will ensure that your products reach your target customers efficiently and effectively.

When identifying suppliers, consider the following:

  • Quality: Look for suppliers that offer high-quality, organic ingredients and materials. Conduct thorough research and seek recommendations to ensure that your suppliers align with your commitment to organic skincare.
  • Reliability: Choose suppliers who have a proven track record of delivering products on time and meeting quality standards consistently. Establish clear communication channels and evaluate their ability to meet your supply demands.
  • Cost: While quality is important, it's also crucial to find suppliers who offer competitive pricing. Compare prices from different suppliers to ensure you are getting the best value for your investment.

Once you have identified potential suppliers, establish strong relationships with them. Regularly communicate your requirements, provide clear specifications, and discuss pricing and delivery terms. Building a reliable supplier network will ensure a smooth production process and consistent product quality.

When it comes to distribution channels, consider the following:

  • Online platforms: Utilize e-commerce platforms and marketplaces to sell your products directly to customers. Identify platforms that align with your target market and offer seamless integration for order management and customer support.
  • Retail partnerships: Explore partnerships with select retailers or spas that align with your brand values. This can help increase brand visibility and reach a wider customer base.
  • Wholesale: Consider selling your products to other retailers or beauty professionals at wholesale prices. This approach can help generate bulk sales and expand your distribution reach.
  • Establish clear contracts and agreements with your suppliers to ensure both parties understand expectations and obligations.
  • Regularly review and assess supplier performance to identify areas for improvement and make necessary adjustments.
  • Stay updated on industry trends and technological advancements to explore innovative distribution channels, such as subscription boxes or influencer collaborations.

By carefully identifying and securing suppliers and distribution channels, you will build a strong foundation for your organic skincare business, ensuring a reliable and efficient supply chain that meets the needs of your customers.

In conclusion, creating a business plan for an organic skin care company requires careful consideration of various factors. By following the nine steps outlined in this checklist, you can develop a solid foundation for your business and increase your chances of success in the competitive market. Remember to identify your target market, conduct market research, determine your unique selling proposition, establish pricing and marketing strategies, create a financial plan, set clear goals and objectives, define your brand, and secure suppliers and distribution channels. With a well-executed plan, your organic skin care business can thrive in the Direct-to-Consumer e-commerce space, leveraging social media and influencer marketing to attract a wider audience and drive sales.

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How to Use a Content Planner for Your Skin Care Business (10-Step Guide)

Content calendar, laptop, planners, and coffee

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How to Use a Content Planner for Skin Care Businesses Pinterest Pin

Learning how to effectively use a content planner for my handmade skin care business was the biggest piece of the puzzle that (finally) resulted in a full-time income.

I spent YEARS posting picture after picture of my products on social media, pinning all the Pinterest pins, trying to perfect SEO, etc. without seeing consistent results from my efforts.

While working full-time HOURS on my business, I was not even  close  to generating a full-time income.

Sound familiar?  (Good news ahead…)

Once I mastered the concept of using a content planner and how it helped in carrying out my actual business PLAN, everything went up.

Sales  went up,  productivity  went up,  efficiency  went up,  confidence  went up, and the  FUN  I had building my business went up.

I am beyond excited to share my process and template so that you can experience the same in your own skin care business!

Effective Content Planning for Your Skin Care Business (social image)

This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links (at no cost to you). Please  read the disclosure  for more information.

What is Content Planning?

In a sentence, content planning is when and how you organize ALL of the information you put out into the world about your business in a strategic way.

For a career skin care maker, this could include:

  • Product launch dates
  • Sales and events
  • Writing/Publishing Blog posts
  • Outgoing emails and newsletters
  • Social media posts
  • Pinterest pins
  • Other marketing avenues specific to your niche

Keeping all of that information organized is best achieved on a dated digital spreadsheet (also known as a content planner) that you can make yourself or get access to immediately here:

Content Planner Template for Skin Care Businesses

Get the Content Planner Template for Skin Care Businesses:

(Editable Using Google Sheets)

Why Use a Content Planner as a Skin Care Business?


Most skin care entrepreneurs are a business of ONE. It’s a lot to juggle.

Keeping a content planner is a very clean, impactful way to see your business tasks all at once.

Assigning yourself tasks all in one spot and checking them off as you go identifies which aspects of your plan are  working  for you and which ones you need to manage differently .

If you set up a content planner strategically  (we will do that together in steps 1-10 below) , you will see how all of your efforts connect together and how each cell on your spreadsheet is the piece of a larger business plan .

The visual impact of a well-planned spreadsheet is incredibly motivational and helps business owners to stick to an actual marketing  strategy .

Flat lay picture of a personal planner.

How to Set Up a Content Planner:

Setting up a content planner that works to BUILD your business (i.e., an actual strategy ) is much different than simply plugging tasks into a certain day and column on your spreadsheet.

Going through the steps below to set up a content funnel is the ticket to an efficient and organized plan.

Step 1: Set Goals for the Year

Set an annual s.m.a.r.t. goal:.

Setting an annual goal on the content planner for skin care businesses

  • Example – Annual Focus: Increase sales by 25% from LY by September. I will do this by launching 3 new items each quarter and repricing my entire skin care product line for at least a 20% profit margin on every item.
  • ( Is this not sounding familiar? Learn how to set S.M.A.R.T. goals for your handmade skin care business here )

Set Quarterly Goals (break your annual goal into four goals based on what you already know about your next twelve months):

Setting quarterly goals on the content planner for skin care businesses.

As makers, our busiest season is Quarter 4 in preparation for the holiday season ( you may have other peak seasons depending on your business model and demographic).

Keep these times in mind as you plan . You won’t be able to put the same amount of energy into a rebrand or new product formulation while also fulfilling Black Friday orders. Plan mindfully.

Break Quarterly Goals Down into Monthly Goals:

Setting monthly goals on the content planner for skin care businesses.

Business ideals aside, don’t forget about your personal schedule . Do you have a vacation planned in the coming year? Or kids with full activity schedules?

Note: You should always be working towards your goals…make sure they’re planned in a way that will set you up for success and balance .

Set Up Daily and/or Weekly Time Blocks Based on Goals:

Setting daily time blocks on the content planner for skin care businesses.

Dedicate a certain time every single week  that you will be working specifically on your goal.

Consistency is key.

Each morning from 9a-11a? M/W/F evenings from 7p-9p? Every Saturday morning from 8a-10a?  Choose the one you are most able to stick to.

Step 2: Add Goals to the Content Planner Monthly Tabs

  • Copy your annual, quarterly, and monthly goals to the top of every corresponding monthly tab in your content planner spreadsheet.
  • This not-so-small detail will be a visual reminder every day of your main focus(es), which will help to guide all of your other content , as well as the  unplanned business choices you need to make on the fly.

Adding goals to the monthly tabs in the content planner for skin care businesses.

Step 3: Organize Your Content Planner Columns by Priority

  • Edit the column headers on your content planner template in order of the LARGEST (most macro) of your tasks on the left down to the SMALLEST (most micro) on the right ( your column headers and tasks will be unique to your own business ).
  • I organize this by the actual size of the content I am creating . This way, I can repurpose content very efficiently. (As an example of repurposing content, if I write a blog post first, I can then simply copy certain paragraphs or sentences of it as captions for my Social Media Posts and Stories.)
  • By arranging them in this order on my content calendar, I visually know what any cell on any day will be referring to/supporting .  (This will make more sense in steps 7 & 8, hold tight!)

Edit content columns on the planner for skin care businesses.

Step 4: Add Skin Care & Beauty Holidays to Your Content Planner ‘Events’ Column

  • As you are considering the columns for your content planner, be sure to add a separate column for any  skin care or beauty holidays .
  • This column can be done at any time, but I like to do this as a first cell-filling exercise . It helps to overcome the feeling of working on a ‘blank canvas’ – it gets some spots filled in right away.
  • While holidays don’t specifically support overall annual goals, it’s content! The goal of social media isn’t always to sell or educate , but rather to keep your business top-of-mind. Just make sure you’re keeping your holidays on brand!

Add events and holidays to your content planner monthly tabs.

Step 5: Create a Visual Publishing Schedule in the Content Planner Cells

  • Create a visual publishing ‘schedule’ by deciding how often you will be tending to each of your column topics throughout the month/week.
  • Change the cell color of each ‘action date’ . E.g., how often you’ll be launching a new product, which day(s) you’ll be posting to Instagram, which day(s) you’ll start promoting a Pinterest pin, etc.  This changed cell color will mark that an action needs to take place.

Blocking out tasks on the content planner for skin care makers.

Step 6: Check Your Content Planner for Schedule Balance

  • Before filling in the colored cells with actual content, do a visual self-check to see if the schedule you set for yourself is ACHIEVABLE, which will be easy to see with the color-coding you did in step five.
  • Most of us are a business of ONE, meaning we have to do every task ourselves. The  ideal  publishing schedule isn’t always a  realistic  publishing schedule . We can’t do #allthethings WELL.
  • Tweak your task list and schedule as necessary to maintain balance, consistency, and some room for the unexpected.

Step 7: Fill in Your Most Important Tasks

  • Starting on the left with your most MACRO task column (which I am assuming will be product launches for your skin care line), fill in your cells with the exact details you’re planning to take action on the corresponding date.
  • PRO TIP: If you’re not sure when to launch an item, use  branded skin care holidays  as a guide  (new lip scent on National Lip Day, new aphrodisiac aromatherapy roller launched three weeks before Valentine’s Day, etc.)

Fill in content calendar tasks on corresponding day.

Step 8: Plan in Order of Importance

Every item on the rest of your digital content planner should trickle down from your macro task.

My personal business model example: After I create a product, I publish:

  • A blog post to promote it
  • A separate email newsletter sharing each new blog post
  • Three Instagram posts and three Instagram Stories to support blog post (which supports the new product) – be sure to check out the Skin Care Social Media Calendar for content ideas.
  • Three Pinterest pins (supporting the blog post and new product)
  • One promoted pin

Fill in content calendar tasks on corresponding day completely.

Step 9: Content Planner Management

  • Once you lay the groundwork  (and you just did if you followed along in the steps above!) , managing your business content planner is simple.
  • Have it up on your computer as an open tab EVERY DAY to keep your goals in mind and a super-clear focus.
  • Use your content planner as a visual to-do list by changing the color of a cell after a task has been completed.

This is motivational, as well as helps to highlight any trends in your publishing schedule – is there one platform that you’re always missing a post on? Are you having a hard time getting newsletters written by the scheduled date?

These are cues to revisit your overall task load and strategy.

Change cell color on content planner after task is complete.

Step 10: Quarterly Content Planner Review for Your Skin Care Business

  • Planning a whole year at a time (broadly) is recommended so that you can visualize the long term. However, checking back and looking ahead at the beginning of every quarter is also helpful.
  • Evaluate your quarter and see if your content planner needs to be tweaked or updated. Life happens, customer feedback is received, and goals shift. Don’t be afraid to bend if it means greater opportunities (or sanity)!

Learning how to use a content planner for my handmade skin care business has been the BEST tool for my overall success.

I look forward to hearing how it keeps you on track toward your goals as well!

Grow Your Skin Care Business!

Browse through the resources below to boost your handmade business visibility and profitability!

How to Use a Content Planner for Skin Care Businesses Pinterest Pin

As a seasoned and certified Aromatherapist, Essential Oil Specialist, and Organic Skin Care Formulator, Christine is dedicated to promoting holistic wellness through handcrafted personal care products. With a passion for empowering others, she also offers expert guidance as an E-commerce Business Coach, helping aspiring entrepreneurs turn their dreams into thriving home-based businesses.

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busines plan organic products

Why natural/organic skin care products?

With a rising awareness of a myriad skin hazards brought by the chemical-rich skin products, consumers these days are becoming much more inclined towards organic products. The growing access to herbal as well as complimentary ingredients and ready to use natural substances, users are able to enjoy greater control on the quality and safety of the beauty essentials that they choose to apply on their skin.

Therefore, the escalating awareness in health and well-being has caused a splurge in the demands for organic lotions, soaps, fragrances and skin care products. And when it comes to packaging, natural products sport a beautiful packaging that attracts consumers who can use it for themselves or gift away. So, starting your own business of top quality natural skin product can help you to reach wider clientele and though you cannot become rich overnight, you will be able to be your own boss and grow steadily without a startup cost.

Organic skin care products business opportunities

Regardless of which part of the planet you hail from, the demand for organic skin products are showing no signs of depreciating, implying that you have a huge scope to exploit. People want to buy skincare range that comprise of 100 percent natural ingredients and they are even desperate to spend a fair sum of money for them. By 2018, the organic products industry is estimated to reach a global demand of $13.2 billion.

So you would probably never find a time which is as favourable as now for launching your own business of organic natural skin care range. If you are determined and dedicated towards your business and have a passion to serve people improve their skin, there is a whole lot of opportunities for you. Remember that success doesn’t come by any magic and if you are willing to love, understand and care for your work; it will definitely pay you back.

Target consumers and scope of the business

So once you are determined to start your own business of natural skin product, the first thing to consider is what kinds of skin care products you would like to offer your consumers and who your target group of users would be. This will give you a better insight of the whole scene and you will be able to make informed decisions. The target consumers of the organic products are as varied as the products themselves.

The skincare products can be classified into three broad categories, haircare, skincare and makeup essentials. With the recent buzz about organic products, individuals, particularly women are showing a drift towards organic beauty products even if they are not sure of the efficacy. Plus, the age of the consumers also play a critical role; though women have been relatively much more interested in personal skin care products, but women aged between 25 to 34 years can be an easy target group to start with as they were found to have surely agreed to the fact that organic natural products are much more effective than beauty essentials of any other kinds.

Make your own natural cosmetic product or find a dealer

You can start by experimenting with virtually an endless number of recipes readily available online and see if you can customize them to create your unique formula of preparing skin care products. If you are willing to execute everything on your own and add your personal touch to everything you offer, you can take lessons from a professional instructor who can guide through the process. He can offer a practical solution to all your queries and you will gain hands-on experience; additionally you will meet peers who share the same interests as you and you would be able to imbibe more with the exchange of ideas. Webpages across the web are overloaded with lots of skin care product formulas and information to aid you. But if you have no prior experience in this niche and you are not prepared to take chances, you should look for a dealer who can help you with a ready supply of a host of products that may be in demand and inform you about various nuances that come to play towards making your business successful.

Register your business

One of the most important thing that you should now pay attention to is selecting a name and brand for your natural skin care products business. Go for a name that is not very long and consumer can remember effortlessly. It should be able to mirror the positivity, motto and objective of your products.

From a legal perspective, it is worthy to note that you will not choose a name that is already in use. If you are really interested in a name that’s been already taken, you will have to conduct a lawyer to help you in this regard; on the contrary you can go for something unique and unconventional. If you are planning to own a webpage for your own natural skin care products, you shall have to co-ordinate the name of your brand with an available domain name and then purchase it so that no other concern can grab it away before you.

Rent a shop

Regardless of whether you are looking to rent or buy a shop for your own, you should try to incorporate an eco-friendly design. Your store houses all your organic natural skin care products and therefore, if it appears gaudy and immodest, the whole impression of your enterprise would fall flat. So be very careful about the layout of the store, its building materials and interior design.

Even if you are having to recycle an old shop, consider making alterations that would help you appear greener like installing solar panels and skylights if your budget permits. You should also contact the local authorities before making the purchase to ensure that you can operate within that particular locality. Plus, bear in mind that if you are willing to prepare your organic skin care products, you will also need a fully-equipped laboratory that can take care of all the essential steps right from measuring various ingredients to packing the products to make them ready for sale.

Marketing your business

When you start manufacturing or procuring supplies of organic natural skin products, your first set of consumers would definitely be your friends, relatives and close acquaintances. These people can be your reliable source of honest feedback and it is advised to solicit those opinions before you are convinced to sell those products.

Once you are ready to sell, encourage all those who have already used your products to convey about the efficacy about your products to others. Your promotional venture can be simple in the beginning and slowly you should devote more time for elaborate marketing.

Read about marketing from every possible source and you can even seek professional aid. You can also create a web flyer or a business catalog that has all your products detailed on them and offer copies to as many people as possible. Setting up a webpage and online retail is critical at this point as it would allow you to reach those who are unable to come to your shop or stays nowhere within your close vicinity.

You can also arrange for seminars on organic skin care products and educate people about the importance of organic products and gift incentives to the people who come. You can also visit the salon, spas and gift stores in your area and offer your samples to them at wholesale pricing. These few tips are good to start with and you can expect to gain some reputation through them.

Profit margin

At a preliminary level the pricing can be done on the basis of three crucial factors, consumers, competition and costs. Also consumer based pricing comes in other variations as well. You can start off with a penetration pricing where your profit margin would be meagre but it would help you to gain ample recognition and initial market share. Then you can move on to consumer based pricing at a stage when your customers are available to see a clear advantage of using your products and therefore, your profit margin would be higher than before.

Competition based pricing is the most viable means of ensuring maximum profitability through three ways; if you are new to the market, keep the prices of your organic products lower than your competitors as it will help you reach and grab prospective consumers, once these new customers are converted, set the price same as other contenders in the market.

In the final stage, when you have a good share of customers in the market and you are sure that you offer something unique and useful, you can confidently set up a higher price for increased profit margin.

Educate yourself and create your own product at home

So the time when you picked up an organic product from a local store and read through the labels and dreamt of starting your own business is long gone. Now you are ready to be erudite about how you can create your natural products to help millions of women and even men to take care of their skin and hair.

So instead of depending on the local dealer who supplies you with the readymade skincare products, you should now purposely aim to craft your own range of beauty essentials as they would give you an opportunity to make a mark among your contenders. When you have found yourself a good instructor and leaned the ins and outs of preparing organic products, you will now have to search for a reputable supplier in your area who can offer excellent quality raw materials at a wholesale rate.

When you are choosing between suppliers, make sure to go for the one who can offer ingredients of paramount quality even for a greater price. After all, your products will be made from these ingredients and your success is dependent on the effectiveness of these products.

Weakness in organic skin care product business

Is there anything under the sun that doesn’t come with a weakness? You should be confident and able to take risks and if you are knocked down, you can still keep on going and the whole process is called learning which is crucial for the long term success of your business. As a successful entrepreneur, you got to manage many tasks at once and you cannot certainly be good at everything.

The greatest weakness in this particular business is quite like any other business- there are 24 hours in a day and you have to get things done within that span and sometimes it becomes impossible which in turn can negatively impact your business. So, in order to turn your weakness into strength, you will have to identify them first, delegate it and focus on what you are good at to help everything run top notch. When you start off as a small business owner, you will not be able to figure out the tremendous overflow of demands, responsibilities and duties that you are liable to face in the coming future and therefore being equipped in the first place can be the most plausible solution of turning your weakness into strength.

Threats in organic skin care products business

When you have setup your new business of organic natural skin care products, particularly out of love and passion,  it is obvious to feel tempted to jump right in and start putting in all your thoughts and knowledge into making as well as writing about the new products. But there is no scope for such immaturity; especially when the industry is infested with your rivals who are probably more experienced and know more than you do.

So, always offer superior products to your customers so that your creations can do the talking. You should be watchful of the opportunities for growth but do not undermine the threats that can put you down if you overlook them. No matter how well your products are formulated and how effective they are, your business is always at the mercy of the larger economy. And therefore, complying with it can bring you viable prospects whereas running contrary to the economic trends may lash you to the deep blue sea.


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Skin Care Marketing Strategy & How To Write a Skin Care Marketing Plan + Template


If you’re looking to start a skincare business, it is important to have a marketing strategy in place. A well-written marketing plan will help you outline your objectives and how you plan on achieving them. This article will discuss the basics of skin care marketing and how to write a marketing plan.

As a skincare business owner, you know that having a good marketing plan is essential to your success. After all, without customers, your business will not survive. But what goes into a good marketing plan? Below, we will go over the key components of a successful marketing plan for a skincare business.

Download the Ultimate Marketing Plan Template

Key Components of a Skincare Company Marketing Plan

A great marketing plan has eleven sections as follows:

Executive Summary

Target market segments.

  • Unique Selling Proposition (USP)

Pricing and Positioning Strategy

Distribution strategy, marketing materials, promotions strategy, digital marketing plan, conversion, referral, and retention strategy, financial projections.

We provide more detail for each of these key components below.

The executive summary is a brief overview of your entire marketing plan. It should include your overview information from the other sections, such as your target market, unique selling proposition, key promotions strategies, and financial projections.

When marketing a skincare business, it is essential to identify your target market segments. Who are your most likely customers? Consider age, gender, income, location, and lifestyle factors when determining your target market segments.

For example, a skin care business’ customers may include:

  • Women aged 25-54 who live in urban areas and have a high income
  • Men aged 18-24 who live in rural areas and have a moderate income
  • People of all ages who are concerned about their skin health

Identifying your target market segments will help you to create more targeted marketing campaigns that are more likely to resonate with your audience.

Break down each of these segments even further by considering their needs, wants, and pain points. For example, the needs of a skin care business’ customers may include:

  • Wanting to have flawless skin
  • Desiring to look younger
  • Needing help with acne-prone skin

By understanding your target market segments, you will be better equipped to create marketing messages that resonate with them.

Unique Selling Proposition

Your unique selling proposition (USP) is what sets your skin care company apart from other skin care businesses. What do you offer that nobody else does?

For example, your USP may be that you offer natural and organic skincare products or use only the highest quality ingredients.

No matter what your USP is, make sure it is clear in your marketing materials. Your clients/customers should be able to see immediately what makes you different from the other business in their area.

Your target market segments and unique selling proposition will determine your pricing and positioning strategy.

For example, if you are targeting high-end customers, your prices should be higher than if you were targeting budget-conscious customers.

Similarly, if your USP is that you offer natural and organic skincare products, you will want to position yourself as a premium brand. On the other hand, if your USP is that you offer budget-friendly skin care products, you will want to position yourself as a value brand.

No matter your positioning strategy, ensure your pricing strategy is competitive. Consider conducting a market analysis to identify how much other skincare businesses with which you compete are charging for similar offerings.

Your distribution strategy will determine how you get your skin care products into the hands of your customers. There are a few different options to consider, such as:

Retail stores : If you plan to sell your skin care products in retail stores, you will need to identify which stores would be the best fit for your products. You will also need to develop relationships with store buyers and negotiate terms of sale.

Direct to consumer: If you plan to sell your skin care products directly to consumers, you will need to develop an eCommerce platform or work with a third-party retailer. You will also need to invest in marketing and advertising to reach your target audience.

Wholesale : If you plan to sell your skin care products to other businesses, you must develop relationships with wholesalers and distributors. You will also need to create marketing materials that appeal to business buyers.

No matter what distribution strategy you choose, make sure you have a plan to fulfill orders. You will also need to consider how you will handle returns and refunds.

Providing offers through your business is a great way to entice customers to purchase. Consider offering discounts for first-time buyers or loyalty rewards for frequent customers. You could also offer promotional items such as coupons or free samples.

For a skincare company, some offers could include:

  • First-time buyer discount: 20% off first purchase
  • Loyalty rewards program: earn points for every purchase and redeem for discounts or free products
  • Free shipping on orders over $75
  • Promotional items: free travel-sized product with the purchase of a full-sized product

You can encourage customers to buy your products and build loyalty to your brand by providing offers.

Your marketing materials should be based on your unique selling proposition and target market segments. They should be designed to grab attention and generate interest in your business.

Some marketing materials you might want to create include product brochures, flyers, and website banners. You will also want to ensure your branding is strong and consistent across all marketing materials.

Your promotions strategy includes the methods you will use to attract new customers. It should generate excitement and encourage customers to try your business. 

Skincare businesses should consider the following promotional strategies:

  • Run a social media contest or giveaway.
  • Host a launch party or event.
  • Sponsor a charity event or cause.
  • Give a free sample with every purchase.
  • Run a special promotion for a limited time.
  • Provide product discounts to customers who refer friends.
  • Collaborate with other businesses in your industry.
  • Participate in trade shows or conventions.

By implementing a promotions strategy, you can attract new customers and build awareness for your business.

In today’s digital age, it’s essential to have a solid digital marketing plan. This will help you reach a wider audience and drive more traffic to your business.

Some digital marketing tactics you might want to use include search engine optimization (SEO), pay-per-click advertising, social media marketing, and email marketing. You will also want to ensure your website is mobile-friendly and easy to navigate.

Skincare businesses should consider the following digital marketing strategies:

  • SEO : Optimize your website for search engines so you can rank higher in the search results.
  • PPC : Advertise your products on search engines and social media networks.
  • Social Media Marketing : Share your products on social media platforms and drive traffic to your website.
  • Email Marketing : Send newsletters, coupons, and product updates to your email list.
  • Website : Make sure your website is mobile-friendly and easy to navigate.

By implementing a digital marketing plan, you can reach a wider audience and increase traffic to your business.

Your conversion, referral, and retention strategy should be designed to keep customers coming back. Consider offering loyalty rewards, referral discounts, and other incentives to encourage customers to continue using your business.

You will also want to make sure your customer service is top-notch. Respond quickly to any complaints or concerns, and always go above and beyond to exceed customer expectations.

Skincare businesses should consider the following conversion, referral, and retention strategies:

By implementing a conversion, referral, and retention strategy, you can keep customers coming back to your business.

Finally, you will need to create financial projections for your business. This will help you track your progress and ensure you are on track to meet your goals.

The critical information to include in these financial projections are your monthly marketing expenditures and expected sales. Be sure to update your projections regularly to reflect any changes in your business.

Financial projections for a startup skincare business may include:

  • Monthly Marketing Expenditures
  • Expected Sales
  • Projected Profit/Loss

By creating financial projections for your business, you can track your progress and ensure you are on track to meet your goals.

Following these steps, you can develop a quality marketing plan to help you launch and grow your skin care business successfully. Remember to be creative, think outside the box, and always put your customers first. With a little hard work and dedication, you will be well on your way to success!

Other Helpful Articles

Skin Care Products Market Analysis & Target Market Segmentation

Skincare Industry Statistics, Market Trends & Future Growth

Skincare Business Plan Template & Guidebook

Every skincare business needs a plan to succeed. With the right strategy and tools, any business can reach its goals. The #1 Skincare Business Plan Template & Guidebook offers a complete set of resources that are designed to help aspiring entrepreneurs create a comprehensive and effective business plan for their skincare brand. With a step-by-step guide, tips from experts, and detailed information about budgeting, market research, product development, and more, this template and guidebook will provide the support needed to ensure success for your skincare business.


Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Skincare Business [11 Steps]
  • 10+ Best & Profitable Skincare Business Ideas [2023]
  • 25 Catchy Skincare Business Names:
  • List of the Best Marketing Ideas For Your Skincare Business:

How to Write a Skincare Business Plan in 7 Steps:

1. describe the purpose of your skincare business..

The first step to writing your business plan is to describe the purpose of your skincare business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a skincare business:

Our mission at [Company Name] is to provide all our customers with the highest quality skincare products that are meticulously designed to promote healthier and more vibrant skin. We will strive to create a holistic and eco-friendly approach to beauty that is both empowering and accessible for everyone.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Skincare Business.

The next step is to outline your products and services for your skincare business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your skincare business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your skincare business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your skincare business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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sample business plan for skin care products

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a skincare business?

  • Medical Equipment (microdermabrasion machine, laser resurfacing machine, etc.)
  • Skincare Products (face masks, serums, moisturizers)
  • Business License
  • Operating Permit/ Certificate of Registration from local health department

5. Management & Organization of Your Skincare Business.

The second part of your skincare business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your skincare business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Skincare Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a skincare business varies based on many different variables, but below are a few different types of startup costs for a skincare business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your skincare business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your skincare business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your skincare business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

sample business plan for skin care products

Frequently Asked Questions About Skincare Business Plans:

Why do you need a business plan for a skincare business.

A business plan is essential for any business, including a skincare business. It will provide direction, establish performance benchmarks, and help create a structure to anticipate important decisions and contingencies. A business plan will also provide critical information for potential investors or lenders and will provide a roadmap for the success of the business. Additionally, it will help identify potential risk factors and areas for improvement that could help create a successful and profitable skincare business.

Who should you ask for help with your skincare business plan?

You should consult with a business consultant or a financial planner to help you create a business plan for your skincare business. Additionally, you may wish to seek advice from those in the skincare industry or experienced entrepreneurs who have launched successful skincare businesses.

Can you write a skincare business plan yourself?

Yes, you can write a skincare business plan yourself. You'll need to consider the following elements: target audience, product offerings, pricing strategy, marketing plan, budget and financial projections, operations plan, and resources needed. Additionally, you'll need to clearly outline goals and objectives for your business.

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I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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This plan is to set up a cosmetic shop in the name of " Briox Cosmetics Enterprise ", which will be located in Easy View Arcade Garage street Mbarara. The cosmetic shop will be a sole proprietorship owned by Akampurira Brian. I will use startup capital of 52,380,000 Uganda shillings. UGX 34,380,000 will be owners’ equity and the remaining UGX 18,000,000 will be a bank loan which will be secured from centenary bank at 10% interest rate. The key personnel at the cosmetic Enterprise will include Senior manager, buying inputs and overall supervisory work, operations and production staff, sales and marketing staff, skin therapy and hairdressing staff, record keeping and accounting, stock control and direct selling staff The key objective of the cosmetic shop will be to provide fresh quality cosmetics to our clients to enable them improve their general skin beauty, to obtain maximum customer satisfaction through continued quality production, to obtain continuous production and supply of our products to the customers, to create customer loyalty to our products such that they become well pronounced in the customer minds. To achieve our objective, the cosmetic shop will employ strategies such as: Offering quality, body skin lotions, oils and herbal cosmetics that help fight the skin diseases made from fresh fruit and vegetable which are nutritious through adequate research and proper mixture of the lotions, oils and herbal ointments to meet the standard skin contents and characteristics of customers in the market through advertisement by use of sign posts, direct selling and radio stations, offering special incentive to our regular clients, offering our cosmetics at relatively lower prices for market penetration, creating a conducive environment for our clients, employing people who understand the meaning of customer care and meaning of quality by giving them samples for use as a way of expanding our markets especially among the young children, youth and women. All this encompasses our strategies that include, communication strategy, supplier relationship strategy, marketing strategy, competitive strategy and human resource strategy. The vision of the cosmetic shop will be ‘To be the leading suppliers of quality, fresh and health skin booting cosmetics product’ Our mission will be, dedicated at improving the skin health and body look and appearance of our client. "We seek to become the recognized leader in our targeted local and international market for carrying a diverse line of in demand cosmetics including perfumes, makeup, and other accessories that will have a competitive edge towards customer satisfaction and retention at attractive prices. Our major customers will be corporate employees, students, market vendors, tourists and retailers who will be consuming a range of our products including; Perfumes 1st class, Lemon body lotion, Hair relaxer cream, Avocadoes body cream smoother and Hair glow. Our forms/ ways of distribution will include, through Retailers, distributors and wholesalers who will buy and sell in bulk to our final customers which we cannot sell to directly we shall also sell directly to the customers because we have a high customer traffic at our main outlet in Mbarara. We shall as well be using a van that will be leased to distribute to our customers who order in large quantities. In terms of our legal responsibilities, the following taxes apply to our business, sales tax, employees’ income tax, national social security fund and Mbarara Municipal Council Tax and other licenses like trading license, and Uganda National Bureau of Standards license. We shall as well need to the insurance for our business and also carry out other social responsibilities like corporate social responsibility, being environmentally friendly, and ensuring cleanliness of Mbarara town. Our products are costed and priced after comparison with our major competitor’s prices and costing information acquired through market research. We have as well carried out cash flow estimates to ensure that our business does not run out of cash. Our startup capital has been allocated to what we intend to start our business with that is renting building for two months, buying machines for mixing the inputs, Machines, leasing van, buying furniture and fittings, massage equipment, cloths and uniforms and other necessary things to start with including the employee salaries for the first two months. This plan will be effective on 1st January 2018 and that is when my business will begin in Mbarara Easy View Arcade.


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    To achieve our objective, the cosmetic shop will employ strategies such as: Offering quality, body skin lotions, oils and herbal cosmetics that help fight the skin diseases made from fresh fruit and vegetable which are nutritious through adequate research and proper mixture of the lotions, oils and herbal ointments to meet the standard skin cont...