Examples of Effective Short-Term, Mid-Term, and Long-Term Business Goals

By Kate Eby | September 7, 2023

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Setting effective goals is vital to your business’s success. Good goals help organizations move forward and keep employees on track. We’ve talked with experts and gathered examples of solid short-term, mid-term, and long-term business goals.

Included on this page, you’ll find examples of long-term , mid-term , and short-term business goals and how they work together. Plus, check out an easy-to-read chart on which framework is best for setting time-based goals and a free, downloadable goal-setting worksheet that can help your team create your goals.

Common Time Ranges for Different Business Goals

Companies set large overarching goals to achieve in two to five years. To attain long-term goals, set goals with shorter time frames that work toward the long-term objective. Depending on the type of goal, some experts might refer to it as a strategy or an objective . However, there is a difference between a goal, an objective , and a strategy. 

Examples of Long-Term Business Goals

Long-term goals focus on the big-picture vision for the future of the organization, generally covering two years or longer. They typically don’t cover more than five years, since the business and technology environment can change drastically after that time frame.

short term goals in business plan

Long-term goals are more aspirational and might not have the specificity of short-term and mid-term goals. “These goals ought to be aligned with the overall vision of the company,” says Izzy Galicia, President and CEO of global professional services firm the Incito Consulting Group and an expert in Lean enterprise transformation.

The long-term goals also must be realistic. “We know from the literature and practical experience that you want goals that are challenging, but they're also achievable. You don't want to have a goal that people don't buy into at all, or it's just so outrageous that you can't possibly achieve it,” explains Lee Frederiksen, managing partner of Virginia-based Hinge Marketing and former Director for Strategy and Organizational Development at Ernst & Young.

Here are four examples of long-term business goals:

  • Increase Sales: A common long-term goal is to increase sales significantly. A company might establish a long-term goal of increasing total sales by 40 percent in three years.
  • Become Niche Leader: Another company might have its sights on becoming dominant in its industry. It would set a long-term goal of becoming the leader in its market niche in four years.
  • Expand Company Locations: Adding storefronts over the next few years is also a common long-term goal. A company with that aim would set a long-term goal of expanding its one restaurant location to four locations in four years.
  • Create and Develop a Non-Profit Entity: An organization or group of people can also establish a long-term goal of establishing a successful nonprofit organization focused on environmental conservation.

Examples of Mid-Term Business Goals

Mid-term goals help an organization meet a long-term goal. They can take an organization six months to two years or so to reach. 

Here are examples of mid-term goals that will help a company reach a specific long-term goal: 

A company’s long-term goal is to open three more restaurants in the next four years. These examples are some of the mid-term goals they would need to achieve first:

  • Systematize Standard Operating Procedures for Running the Restaurant: The mid-term goal would be to document and systematize its standard operating procedures to efficiently operate its original restaurant within a year.
  • Develop a Hiring Process That Attracts Talented Employees: The company sets a goal of developing and implementing a hiring process to attract committed employees in the next 14 months. 
  • Research and Evaluate the Best Locations to Open the New Restaurants: The company would set a goal of continually scouting and evaluating possible locations for new restaurants over the next two years.

A group of people have the goal of creating a successful nonprofit organization in five years. Here are some examples of mid-term goals they would set and meet first:

  • Establish Partnerships with Local Environmental Organizations: The group of people would like to start a nonprofit focused on environmental conservation. A mid-term goal would be to develop and establish partnerships with key local environmental organizations within the next two years.
  • Develop and Implement a Solid Fundraising Strategy: The nonprofit needs funding to be successful. The organization would set a mid-term goal of developing an effective fundraising strategy within the next 18 months.
  • Build a Dedicated Team of Volunteers: To help it reach its long-term goal of establishing a successful nonprofit focused on environmental conservation, the organization would set a goal of building a system to attract and retain volunteers for the organization within the next year.

Examples of Short-Term Business Goals

Short-term business goals encompass work that helps an organization reach its mid-term goals. These goals are often meant to be reached in a month or a quarter. Some might take six months or so to accomplish. Only one department — or even only one worker — might work on some short-term goals.

Some experts call short-term goals objectives. They might call the shortest short-term goals tactics . (Learn more about the differences between business goals vs. business objectives and strategies vs. tactics.)

Keith Speers

“If one of my goals is to develop a content strategy — so that more people are aware of my company — I can't jump into Year Three and say, ‘I have a content strategy,’” shares Keith Speers, CEO of Consulting Without Limits , which provides business consulting, leadership coaching, fractional leadership, and other consulting services. “Part of that one- to three-year plan is developing my audience, curating them, creating content, and establishing myself as someone who's a thought leader in a specific field. All of that requires establishing short-term goals or objectives.”

The short-term goals or objectives are “more about the measurable steps or actions to take in order to reach that (mid- or long-term) goal,” states Marco Scanu, a business coach and CEO of Miami-based Visa Business Plans , a consulting firm providing attorneys and investors with business planning services.

Marco Scanu

Here are examples of short-term goals to build toward achieving the mid-term goals associated with expanding a company’s restaurant count from one to four: 

  • Assemble a Team to Develop a Standard Operating Procedures (SOP) Document for Current and Future Locations: To help reach the goal of systematizing its SOP for running its original restaurant, the company would set a short-term goal of developing a SOP document for the company’s original and future locations by the end of the next quarter.
  • Work With an HR Consultant to Attract and Retain Qualified Staff: To reach the mid-term goal of developing a hiring process that attracts talented workers who will stay with the company, the business would set a goal of hiring and working with a human resources consultant to find ways to attract and retain employees within the next month.
  • Create an Internal Team to Improve Compensation and Increase Retention: To reach the goal of developing a prosperous hiring process, the company would set a short-term goal of forming an internal team to assess ways to improve employee compensation and retention within the next two months.
  • Research Demographic/Economic Trends in the Metro Area: To achieve the goal of researching and evaluating the best locations for new restaurants, the company would set a short-term goal of researching demographic and economic trends within neighborhoods where they want to add new restaurants.
  • Work With a Real Estate Agency to Find Potential Buildings: To complete the mid-term goal of researching and evaluating the best locations for new restaurants, the company would set a goal of hiring and working with a real estate agency within the next two weeks. The real estate agent would continually search for good locations for possible new restaurants.

Here are examples of short-term goals necessary for a group of people to create a successful environmental conservation nonprofit:

  • Research and Identify Potential Partner Organizations and Establish Connections: To reach the mid-term goal of establishing partnerships with local environmental organizations, the founding group would set a goal of identifying specific organizations that might be good partners and connecting with their representatives in the next six weeks.
  • Research Grant Applications, Methods for Individual Donations, and Fundraising Events: To reach the goal of developing a solid fundraising strategy, the organization would set a short-term goal of researching the elements of  a fundraising plan that includes grant applications, individual donations, and fundraising events.
  • Identify and Collect Contact Details of Potential Volunteers: To build a dedicated team of volunteers, the organization would set a goal of meeting and collecting contact details of potential volunteers over the next four months.

Examples of Short- and Mid-Term Business Goals Contributing to Long-Term Goals

These examples break down how to strategically set short- and mid-term goals to achieve a company’s long-term more visionary goals. “I think of short-term and mid-term goals as stepping stones to your long-term goals, things you have to accomplish to be able to get to the next goal,” Frederiksen explains.

  • Short-Term Goal: Use customer relationship management (CRM) software to gather better information about potential and existing customers.
  • Short-Term Goal: Increase production of website content.
  • Short-Term Goal: Create and implement a new Google ad strategy.
  • Short-Term Goal: Establish an engineering and product team to tweak product features.
  • Short-Term Goal: Hire a new vice president of sales. 
  • Short-Term Goal: Add three new members to the overseas sales team.
  • Short-Term Goal: Hire a rebranding consultant.
  • Short-Term Goal: Hire a contractor to lead the website redesign.
  • Short-Term Goal: Find more opportunities for the new CEO to speak at industry events.
  • Short-Term Goal: Become a key sponsor of an annual industry conference.
  • Short-Term Goal: Empower the marketing vice president to pursue other sponsorship opportunities.

Business Goal-Setting Frameworks

When setting goals, it helps to use an established framework. Experts point out that, in setting business goals, people most often use one of five goal frameworks . Those frameworks are SMART, management by objectives (MBO), objectives and key results (OKR), key results areas (KRA) , or big hairy audacious goals (BHAG). Here are details on each of these business goal-setting frameworks and which goal length they work best for:

Which Business Goal-Setting Framework to Use

Learn more about goal-setting frameworks and use goal-setting and goal-tracking templates to get started working on your goals.

Business Goals Worksheet Template for Excel

Business Goals Worksheet Template

Download the Business Goals Worksheet Template for Excel

Use this free template to guide your team in setting long-, mid-, and short-term business goals. Identify long-term goals, and then the mid-term and short-term goals that serve them. You have room to add any tasks and actions that must be completed to reach those goals. The downloadable worksheet is fully customizable.

Improve Your Goal-Setting With Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

40 Short-Term Business Goals Examples to Set in 2023

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  • OKR - Objectives & Key Results

For more than 10 years Weekdone has provided tens of thousands of teams from startups to Fortune 500 with world leading goal-setting software called Weekdone . These are our lessons learned.

Short-term business goals should be a road map that shows where you want to go. Setting short-term goals for a business can get a bit trickier. As they must be very clear, practical, and easily understandable for employees. That is why we’ve compiled 40 + examples of short-term business goals and objectives in this article. Feel free to try them out in Weekdone for free.

What’s more, when setting business objectives you must always keep the long game in mind. Otherwise you might stray from the really impactful daily tasks.

Leader looking at graphic steps to success - weekdone short term business goals examples blog

How to Set Business Goals with OKRs

For setting business goals, you can use the popular Objectives and Key Results ( OKR ) method. This is an increasingly flexible methodology for increasing your own and your team’s productivity and focus. In simple terms, OKR is an easy process of setting company, team, and personal goals then connecting each goal with 3-5 measurable results.

Objectives should be qualitative and describe the desired outcome. Make it inspirational and understandable to those reading and working toward it! Key Results are the quantifiable measures that help explain how from reaching your Objective you are – adding metrics to Objectives.

Set OKR Goals in Weekdone

Use the popular OKR goal management framework in a dedicated OKR software with OKR examples to get teams on the right track from day one!

Examples of Short Term (Quarterly) OKRs

Here are some of the example business Objectives you can find also from our resource: okrexamples.co

Objective: Research and improve customer satisfaction. Key Result #1: Achieve Net Promoter Score (NPS) of over 8.0. Key Result #2: Get 1000 survey responses to annual satisfaction survey. Key Result #3: Conduct 50 phone interviews with top customers. Key Result #4: Conduct 15 phone interviews with recently churned customers. Key Result #5: Present an action plan of 10 improvements for next quarter. Sign up to add this goal to Weekdone
Objective: Improve internal employee engagement. Key Result #1: Conduct 3 monthly “Fun Friday” all-hands meetings with motivational speakers. Key Result #2: Interview 48 employees on their needs for improving our work culture. Key Result #3: Implement using OKRs and Weekdone software in all of our 23 teams. Key Result #4: Reach weekly employee satisfaction score of at least 4.7 points. Sign up to add this goal to Weekdone
Objective: Successfully launch version 3 of our main product. Key Result #1: Get over 10000 new signups. Key Result #2: Get published product reviews in over 15 publications. Key Result #3: Achieve sign-up to trial ratio of over 25%. Key Result #4: Achieve trial to paid ratio of over 50%. Sign up to add this goal to Weekdone

40 Examples of Short Term Business Goals

In the next 40 examples, we’ll consider the SMART goals criteria. Meaning a suitable goal will follow the SMART formula: Specific, Measurable, Achievable, Realistic, and Timed.

1. Gain X New Customers by the end of X month

Setting business goals in the short term is generally from 1-3 months time. Usually, setting a 3 month (quarterly) period is a good timeframe to satisfy the: achievable, realistic, and timed aspects of the SMART criteria. You’ll gain enough meaningful data to start making better decisions for your company as well.

With all that in mind, ask yourself, when do you want these customers? How many new customers do you want? How can teams set goals to drive this forward as well?

2. Increase Revenue by X Amount This Month

Another great short-term goal to have as a business is to increase your revenue. More revenue = more profits 💵

Set a realistic goal for the amount of revenue you believe you could make in a month.

Note: Before you set your goal, first look at what you’ve done in the past to ensure it really is realistic. If you do reach this goal, you can always make the next month’s goal more ambitious.

Related: Weekdone helps you define your ambitions when setting OKRs since you can set your Objective (goal) with a related confidence level and type! How confident are you that you’ll achieve this goal?

Set Confidence levels (High-Low) and Moonshot or Roofshot types in Weekdone OKR software

Moonshot: Otherwise known as “stretch goals”, are seemingly impossible to achieve. Forcing you to shoot for the moon (get it?!) and everyone contributing to the success of this goal out of their comfort zone. Aim for 70% achievement here!

Roofshot: These are your more “committed” goals. Maybe you’ve achieved this target before, but it’s been some time. You’re in your comfort zone, but still want to achieve 100%. That’s your drive!

Read more about the difference between aspirational and committed goals.

3. Successfully Host an Event

As a small business owner, a great way to market yourself is by setting business goals that center around hosting events.

While the above goal is a bit broad, you would have to take the event itself and center a more specific and actionable goal around the event.

To use an OKR example for this short term goal, we could frame it like this:

Objective: Host a successful golf tournament with at least 70% attendance Key Result #1: Distribute invitations to 100% of customers Key Result #2: Sign contracts with 12 industry partnerships/sponsors Key Result #3: Raise $50,000 for X charity associated with tournament Sign up to add this goal to Weekdone

Key Results help you to break down the Objective into more “bite-sized pieces”. Within each measurable Key Result, you will have various activities that help you make progress toward achieving those targeted outcomes! Using OKRs helps you keep weekly focus on your short term and long term goals.

4. Increase Employee Retention Through the End of the Fiscal Year

If you are a business that sees many employees come and go throughout the year, it’s a good idea to make one of your goals centered around employee retention to reduce turnover.

Whether you choose to put in an incentive program or go through the ropes to find something that makes employees happier like scheduling team-building activities or something else of the sort, setting a goal to keep your employees around is a great way to help the business grow!

5. Reduce Monthly Expenses this Quarter

If you notice that you are spending a lot of money each month, a great short-term goal is to reduce monthly expenses. Review your current expenses to see what you are spending money on, but once you do that, you should be able to eliminate some of the heftier expenses that you realize aren’t needed.

Thinking outside of the box to manage monthly expenses can benefit your business.

6. Create a Budget Tracker

If your business doesn’t have a budget tracker or dedicated accountant, this is a great short term goal! This is the only way to visualize how you’re spending is going and how you can allocate resources better for the next goal term, or quarter.

There are many programs you can use for budget tracking as well as simply using Excel. Just remember to document every single expense so you have access to historic data in order to make better accounting decision in the future

7. Research Various Market Opportunities

As a business, it’s always smart to consider growth and expansion. You’ll notice that this short-term goal only covers “research” – since looking into your possibilities is a big task. Focusing here can set you up for the trial/experimental phase in the next quarter.

If you’re a service provider, are there other parts of the market that you could expand into to offer more services? If you sell products, what other products are in your niche that you could offer to customers? See what opportunities come about as you do some competitor research!

8. Implement a Hybrid Work Model

This short term goal has potential to be carried out in a quarter (3 months) if done so efficiently with the leadership team completely on board!

With so many people working from home these days, hybrid work has proved its value. Happier employees with more flexibility, and offering companies the option to downsize and save on overhead costs.

Of course, in order to do this successfully, you’ll need to find a software solution to support your business goal management and satisfies employees as to keep momentum going rather than deplete it!

Use OKR Software

9. create a social media content plan.

Over 4 billion people use social media, so it shouldn’t go unnoticed as an opportunity to gain new customers or higher engagement levels!

One way to implement social media into your marketing technique is to put all of your energy and focus into one platform until you grow that one. Another way to go about this is to choose several to focus on.

To make sure you are giving social media the time of day, you could consider hiring an agency to do the work for you so you can focus on other parts of the business. Otherwise, it could be an employee’s part-time job to run the social media accounts and calendar.

Whatever you do in terms of who runs your social media, you should ensure that you are posting on your social media platforms a few times per week. The most important thing is to stay consistent. If you post once a week and it’s every Wednesday, keep doing that so customers know when to expect to hear or see something from you!

10. Improve Customer Service

When setting business goals, you have to also take into account who you are serving. This goal is specific to Customer Service Teams, if you find that your rate of engagement with customers is on a downward trend, can set the short term goal of making improvements!

When setting this goal, you have to take actionable steps within this goal to guarantee you are reaching it. How do you plan to improve customer service? What are the challenges you need to surpass in order to achieve the expected outcome?

Here are a few ideas: (if using OKR goals , these would be your Key Results )

  • Increase our ratings on 10 review websites
  • Create an “after purchase” email automation flow that receives a 2.5% open rate
  • Complete 50 customer account checks weekly to reduce churn from 3.2% to 1.5%.

Each of these items will have various activities (or initiatives) that individual teammates work on during the timeline to drive the changes and see progress on a weekly basis!

11. Stay Up-to-Date With Marketing Trends

Since trends are constantly changing, you need to be looking out for the newer trends. Simply being behind the times can make you less successful than if you stayed on top of current trends.

So what types of trends should you be looking for?

As of 2022, marketing is trending toward short-form videos and social media. Most is digital rather than in paper form as well.

12. Develop a New Product

Is it time to create or make changes to your product to meet the demand of what people want?

For example, let’s say you make and sell soy candles. While reviewing sales from last quarter, and discussing customer requests with your Sales team, you learn that customers have been asking for a diffuser option! This is a great time to ramp up production on something new.

Having conversations with your teams is crucial to help find new areas of opportunity. The OKR goal setting methodology helps companies and teams adopt a collaborative process with goal-setting at the forefront!

Read why OKRs are so beneficial to teams

13. Create an Employee Incentive Program 

Employees love recognition. About 45% of workers in America leave their jobs – because they don’t feel recognized by their employers. It’s so important to create some type of employee incentive and recognition program.

As a business owner, it’s important to ensure that your employees feel recognized, motivated, and fulfilled, otherwise a new opportunity awaits them and they could end up leaving your company.

Something as simple as sending a weekly email to acknowledge a job well done, or something worth supporting will go a long way.

14. Create a Blog

Content creation is a huge marketing win and opportunity for people to find you online through organic search.

On the blog, you have to guarantee that you are posting simply about your niche. If you are a lawn care service company, you most likely don’t want to post about the best going-out clothes to wear around town.

Creating a blog is a great example of a short term goal for your marketing team. Here’s an OKR example to show how it would look:

Objective: Create a WordPress blog that stands out among competitors Key Result #1: Research 30 competitors in our niche and create 1 master competitor’s analysis spreadsheet Key Result #2: Create a content calendar and write 10 articles to promote Key Result #3: Research and test SEO tools, choose 1 to move forward with Sign up to add this goal to Weekdone

15. Go Paperless

Going paperless is a step closer to being more environmentally friendly as a business. With more and more customers (78% of customers to be exact) preferring to purchase from a green company, you will have a leg-up in the industry if you choose to go paperless.

This could mean a few different things, and doing even just one of these things to start will be working toward your goal.

  • Eliminate paper checks for employees
  • Eliminate flyers and mail marketing
  • Change menus or services/products to online menus

This could be a goal that you set over a three-month period. From there, you could do one of these each month. Making the objective more attainable for a shorter term.

16. Make Company Meetings More Efficient

Teamwork makes the dreamwork, right? So, in order to come up with innovative solutions, create products, or solve problems meetings should give everyone a voice, in an efficient way!

Setting a short term business goal like this, proves to everyone that you:

  • understand there is a problem with the current process,
  • value individuals’ needs and time,
  • are committed to making an improvement

17. Improve Company Data Analysis

It’s always great to implement goals and techniques, but without analyzing how it works, you may be left with more questions than answers.

Make a short-term business goal to improve your collection and analysis of data. This is a very general goal, but for example you could create reports for individual teams based on what they need to measure their success on short-term team goals.

18. Prepare an Investment Portfolio

Investing in your business is crucial for growth and opportunity. If you don’t already have a portfolio for investments, this is a great short-term business goal to implement!

Set yourself a timeline of 3 months (1 quarter) to review investment opportunities, meet with investors or a financial advisor, or whatever you need to make this goal achievable and lasting.

Of course, once you achieve this goal, you could consider an annual goal surrounded by the growth you hope to see within 1 year.

Read about annual vs. quarterly goals

19. Test OKR software for Better Goal Setting

There are so many goals you can have as a business owner, as well as individual team goals. But if you’re not using software to track everyone’s progress it can be frustrating trying to keep up with others, losing momentum all around!

So, it may be time to consider using software to help you track quarterly goals company-wide! At Weekdone, we fully believe in the benefits of the OKR methodology – OKRs not only help you break down your goals into measurable outcomes, but the framework brings focus back to what’s really important.

Read our extensive list of the best OKR software . It shares details about 24 goal management tools + their supporting features that help you make positive changes with lasting results!

20. Raise Brand Awareness on Social Media

As a brand, you should always consider how to grow your audience, whether through social media, blogs, or various email campaigns. For a short-term business goal about raising brand awareness, consider choosing one outlet – social media, or even further, Instagram! This removes the ambiguity and gets you that specificity!

What is your Objective? What is motivating you to raise awareness on social media this quarter? Maybe you saw a drop in traffic from this channel and would like to see more referrals coming in. Consider the “why” and surround your focus on this!

Marketing Short Term Business Goal Example (specific to raising brand awareness using OKRs )

Objective: Increase organic traffic from Instagram and raise brand awareness Key Result #1: Solidify 10 influencer partnerships within our niche Key Result #2: Create, run, and optimize 2 paid advertisement posts to drive organic traffic Key Result #3: Improve engagement from 50% to 90% Sign up to add this goal to Weekdone

Now, in order to reach your desired outcome for each Key Result, to drive your Objective forward, you’ll have to create some initiatives or larger projects to work on daily that keep you on track!

Initiative Examples connected to Key Result #3 Example #1: Prepare, Run, and Analyze results from an Instagram Giveaway Example #2: Share 50 relative accounts from ours in stories/reels Sign up to add this goal to Weekdone

Now, you have larger projects that help you stay focused on your goal! Using these, set yourself some weekly plans , and daily tasks to improve focus and motivation for yourself!

21. Test various hashtag methods

On social media, you also want to focus on getting your content seen! There is a method to all of the madness that is social media, and one of them is focusing on the hashtags you use when you post.

For instance, if you are a travel agency, you may use hashtags like:

  • #travelagency
  • #webooktravel
  • #travelmore
  • #travelandexplore

Expanding your reach on social media with hashtags is a great option and you could dedicate some time (possibly even shorter than 3 months) to analyzing and testing different options!

22. Start producing video content

Videos are an upward trend for marketing campaigns. Whether you post a short-form customer testimonial video on your website or create a reel on Instagram or TikTok, these are fast moving attractors!

With short playing times, they hold people’s attention a bit longer. Sometimes they are also played quickly, so people will watch them more than once (which, on social media helps you get more reach, and more reach means more customers!).

Short-form videos are trending on websites, blogs, YouTube, TikTok, Instagram, and even other platforms, too!

23. Improve Customer Feedback Channels

Having a short-term business goal related to customer feedback, allows you to think further into how you receive it, measure it, and what you do with it!

You can get more feedback from your customers through: anonymous customer satisfaction surveys, rewards for reviews, check-in calls or emails! However makes sense for your business.

24. Improve Employee Morale at Work

As a company, you want to ensure your team is connected, happy, and motivated. Some initiatives that could help drive this goal forward are:

  • Plan and hold X company events this quarter
  • Test and implement an employee engagement tool for the company
  • Hold 1:1 weekly check-ins with employees

25. Go Green

Our society is making the push to go green, so your company should also make this a goal. While this is a large goal in itself, there are ways to chunk this “go green” goal into smaller goals.

For instance, as mentioned before, you could take three months to go paperless.

One month you could make the goal to hire a green cleaning company to use healthier cleaning products and fewer paper towels. The next month you could install energy-efficient hand dryers in the workplace.

Another month you could incentivize workers to walk or carpool to work.

Every month could be a different goal toward going green, but each month you grow closer to being as green as possible! The short-term goals help to lead you to your long-term goals.

26. Formulate your Company Mission Statement

Having a mission statement as a company is not only helpful for customers and others to see, but it also helps make the workplace more cohesive. Everyone knows the values and goals you have as a company.

To achieve this goal, it’s important to gather the leadership team for a brainstorming session. Only after this should you include individuals, maybe you could create an anonymous worksheet to help float ideas around and understand what the company means to your workers.

27. Promote a New Version of Your Product

After creating products, you also need to promote them to make sure they sell.

Just before the launch of your new product, start planning the next quarter to be your active promotion time. During this time, Marketing team prepares promotional materials, the Product team is fixing any reported bugs to ensure proper functioning, the Design team could be working on a new landing page on the website to share feature developments!

28. Organize Business Expenses

If you don’t have a way of tracking items that you can write-off for tax purposes, you may find yourself stressed when tax season rolls around since you have to get everything in order. Instead of waiting until the last minute – have a system in place to meet the goal of not being stressed once per year.

Your goal could be to track your business expenses every Monday. This is a short-term goal is more of an individual weekly goal that will help you with your business tracking and tax filing every single year.

29. Improve Internal Organizational Structure

As your company grows, responsibilities are dispersed among teams and you can easily lose sight of whats going on in the day to day, feeling overwhelmed and confused! That’s why it is important to have a system that works and can grow with you as you scale up.

We recommend finding a way to improve this internal struggle for yourself and your employees! There are plenty of tools out there to help you save the day, however we wholeheartedly recommend the OKR framework to help you turn that chaos into confidence! Building internal processes, structure and ultimately a more positive organizational culture through goal-setting and tracking!

30. Improve Company Communication

As a business, it can be difficult to keep track of what everyone is doing! And with so many tools available, where did you make that important note? Improving company communication is a great short term goal or initiative that you should start seeing positive changes immediately!

Some ideas to help you get started here are:

  • Create a digital company calendar where everyone has access
  • Use a digital communication tool like Slack or MS Teams so everyone stays connected
  • If you choose to improve organizational structure and communication in one quarter – test out these OKR software with Slack integrations!

31. Hire consultant for X project

Say you have a new project coming up, but your current resources and employees cant handle the workload, or it’s outside of their wheelhouse – you’ll need to hire outside of your team.

This short term goal would begin with creating a job description, finding the right platforms to list it, interviewing consultants, negotiating contracts, and whatever else you may need.

32. Increase customer retention

If you’ve noticed that your customers are less active over time, or are churning quicker than before – retention is a great place to start. Begin with your Sales team and discuss numbers and try to place where the issue started based on collected customer feedback, product issues, and more. Then start setting yourself some targets related to retention. This helpful article shares 10 customer retention metrics you may want to consider using to help you achieve your outcome!

33. Improve New Market Knowledge

By setting the short term business goal of improving your knowledge and understanding of a new market, you’ll be more active in getting to know potential customers, competitors, and value you could bring to this new market.

This is a short term goal that you could set for yourself in 1 quarter; make sure you consider putting together your research in a report and comparing it against other markets down the line. Having this data will allow you to see how quickly things change and what you’ll need to do to adapt if you want to grow.

34. Participate in X Community Events

This short term marketing goal could be a part of a broader Company Objective to expand community outreach. However, with your Marketing Team aligned with that Objective you’ll be able to move things forward with actionable outcomes.

How many events can you realistically participate in during a 3 month period? Consider choosing, planning, and preparing – given your current available budget and resources.

35. Test New Messaging on X

If your business is going through a transition phase, this is a great short term goal to try out some new messaging. Before you change elements across all of your platforms, it’s important to see what sort of engagement and people this new message drives to your product.

The Marketing team could test and optimize the message, while your Sales Team analyzes the quality of those new leads. A collaborative short team goal that can provide valuable insights into the next quarter.

36. Improve the SEO on Your Website

Assuming you have a website and are creating content for your users, you need to go through and  improve the SEO  throughout.

There are plenty of ways to do this, but to get started:

  • Ensure your website is mobile friendly (check Google Search Console )
  • Sign up for a tool like SEMrush or Ahrefs to help analyze keywords and current positioning.
  • Learn some SEO best practices and implement them, examples: strategic internal linking, best page structure, and optimizing images for search.

It’s important to note that SEO is a long term game, most results will show in 3-6 months time, but tracking and keeping up with it will improve your organic reach to bring in new customers!

37. Facilitate More Employee 1:1s

As a business owner or manager, it is crucial to have one-on-one time with employees to make sure they feel valued. This is also a time for them to voice their concerns as well.

Having a monthly meeting to check in with individuals’ progress, challenges, and general thoughts on their role and responsibilities helps employees improve in addition to you as a manager. Ask and give feedback regularly – make it your goal to be a better leader.

38. Complete a Course on X

Learning opportunities are always a great short term business goal to set. You should allow and encourage your employees to do the same. Whether you give them a quarterly stipend to enroll in a certification program, or take a course together as a team/company, you won’t regret it.

39. Encourage Monthly Self Care

To avoid burnout, you need to take care of yourself, and you also need to take care of your staff. But it’s not enough to tell everyone to take care of themselves! 

You have to encourage it in the short and long-term.

Here are a few ways to encourage self-care in the workplace:

  • Allow employees the flexibility to work from home
  • Give employees one half-day on a Friday each month
  • Give a gym stipend to employees every month
  • Create a contest that centers around self-care

40. Change Up the Office Space to Be More Trendy

Another goal of yours as a business owner could be to change up the office space. This could be to make it a space that people like to be in or to simply stay up with the times of more collaborative office spaces.

Instead of having individual offices, you could have an open space with tables, couches, and chairs for employees to hang out in and work.

Start with a budget and go from there.

Ready to Set Awesome Business Goals?

Without short term goals for your business, you’ll be overwhelmed by the long-term agenda.

There are so many examples of short-term goals to choose from that it can be easy to get distracted. Ultimately, you’ll want to use these examples as inspiration. In the end, remember the SMART formula for effective goal setting – S pecific, M easurable, A chievable, R ealistic, and T imed.

If you found our OKR examples interesting, read more about how to write and set good OKRs .

Try Weekdone to help you set more strategic goals with Objectives and Key Results and lead your company with confidence. Weekdone is your leading OKR software for status reporting, aligning team OKRs with business goals, and visualizing weekly and quarterly achievements. The fundamental concepts of appropriate alignment, structure, and connectivity are important to us. From the ground up, we can make your organization feel more connected by achieving business goals together. Sign up now .

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Short-term vs. long-term business goals: comparison + examples

short term goals in business plan

Monika Gudova

Content Writer and Editor

short term goals in business plan

Table of contents

Not unlike the recipe for your mum’s famous chocolate cake, the recipe for business success calls for various ingredients and steps plus time and patience. It requires short-term work (baking) to yield long-term results (happy tummies). 

In business, short- and long-term goals are used tactically to help a business move forward. But what are they? And how are they set? We’ll define and compare short-term and long-term goals and show you 15 examples of what they look like in business.

What is a long-term business goal?

It’s all in the name — long-term outcomes are what your company wants to achieve in the long term. They’re high-level goals or strategies you want to accomplish in the coming years, driving you closer to your vision. Good long-term goals should be adaptable to technological, political and other environmental changes.

No exact period defines long-term goals, but most organisations think of them as goals you aim to achieve in the next one to ten years. While ambitious, they inform short-term goals and day-to-day business flow and vice versa. Knowing a general direction is essential, but keeping a bottom-up approach that supports adaptability, creativity and more input into decision-making is still crucial.

What is a short-term business goal?

The term ‘short’ is key in describing short-term goals. They define business goals you want to achieve in the near future, which can span from a week to a year, depending on the project and organisational preferences. They focus on the present, promoting productivity and good time management.

Short-term goals are clear, easily actionable and geared toward individual or team efforts rather than overall strategy. That being said, short-term goals should still be set with long-term strategy in mind — to set short-term goals, you need to know generally where your business is heading. In simpler terms, short-term goals are the steps you need to take to get where you want to be and a tool to check you’re heading in the right direction.

Short-term vs long-term goals

Short-term and long-term goals may differ, but it’s not quite David and Goliath. Below we’ve listed three key factors that set short- and long-term goals apart.

The biggest difference between short-term goals and long-term goals is their purpose. Long-term goals are strategic — they’re a plan for the future of the business. Short-term goals contribute to business success but have more to do with your current performance.

There’s no one-size-fits-all approach to defining what’s considered short-term or long-term, but generally speaking, short-term goals are more likely to be measured by weeks or months and long-term goals by years. Long-term business strategies require many short-term goals to meet.


Short-term goals and long-term organisational goals are also different in adaptability. Short-term goals are typically more clearly defined and actionable, whereas long-term goals are flexible to changes in strategy.

Examples of both short- and long-term goals in business

Looking for some real-world examples to help you write business goals? Using the SMART methodology — which requires goals to be Specific, Measurable, Achievable, Relevant and Time-bound — we’ve compiled some examples of long- and short-term business goals that are easily adaptable.

Short-term vs long-term marketing goal examples

A long-term marketing goal might sound like this:

  • Drive more traffic to the shop tab on the website

And the short-term goals that support this long-term strategy might look like this:

  • Develop a social media strategy that boosts posting from 3 times a week to daily
  • Plan an email campaign that achieves an average click rate of 10% before new product launch 

Short-term vs long-term finance goal examples

The following might be a long-term finance goal:

  •  Reduce operating costs 

And to support the long-term strategy, short-term finance goals may look like this:

  • Automate 50% of payroll duties by adopting accounting software by June 30
  • Reduce cost of goods sold (COGS) expenses by 20% this quarter

Short-term vs long-term HR goal examples

Long-term HR goals would include:

  • Improve employee retention rate

Whereas the short-term HR goals for the long-term strategy may look like this:

  • Allocate 10% of HR budget to personal development training
  • Implement one feedback form a month for more visibility across company issues

Short-term vs long-term sales goal examples

A typical goal for long-term sales growth may look like this:

  • Increase total sales revenue 

In contrast, the short-term goals for sales might be as follows:

  • Generate 50% of sales from clients X and Y by the end of June
  • Make $30,000 in new deals by the end of the quarter

Short-term vs long-term customer service goal examples

An example of a long-term customer service goal might be:

  • Increase customer satisfaction

Whereas customer service short-term goals are more likely to be specific:

  • Increase the first-contact resolution rate by 10% by the end of quarter
  • Improve first reply time by 5% overall by the end of the month

How to set short- and long-term goals with OKRs

Whether you’re 20 years into trading or in the early stages of business, getting past the ‘vision’ part of goal setting is not always easy. You may know where you want to be, but getting there is the hard part.

A goal-setting framework like Objectives and Key Results (OKRs) bridges the gap between vision and strategy. It uses short-term targets to support medium- and long-term goals. 

If your long-term vision is to grow revenue, your quarterly OKRs may look like this:

Objective: Improve monthly sales revenue

  • KR1: Increase number of cold calls from 10 to 20 a day
  • KR2: Increase average purchase amount from $300 to $500 per person
  • KR3: Reduce customer churn from 40% to 15%

The process to turn goals into OKRs is simple:

  • Write down your goal
  • Pick up the best metrics and/or KPIs that have a high correlation to success
  • Set a target for improvements

Of course, there's a bit more subtleties to master, but there are some guides that can help you turn a vision into a simple set of OKRs .

How to track short and long term goals

short term goals in business plan

Benefits of tracking your goals

Setting goals is only the first step you take to achieve success. Without goals, it's difficult to determine what you want to accomplish and how to reach your destination.

But, tracking your progress towards your goals is equally important. This is what helps you stay focused and motivated. By tracking your short-term and long-term goals, you can keep yourself accountable and on track towards achieving your objectives.

Short-term goals help you maintain a sense of urgency and motivation while working towards a larger long-term objective. Long-term goals, on the other hand, help you maintain a clear vision and a sense of direction. Tracking both short and long-term goals helps you maintain a healthy balance between the two.

Limitations of spreadsheets for goal-tracking

Using spreadsheets to track progress can be limiting, as they do not provide a comprehensive view of your progress. Spreadsheets are static and require manual updating, making them prone to human error. It can also be difficult to extract meaningful insights from spreadsheets as they don't provide data visualization tools that can help you identify trends and patterns. Spreadsheets also have limited functionality, which makes them unsuitable for complex tracking needs.

Why should use a proper goal-tracking software

A good goal-tracking platform provide a more structured and organized approach to setting and tracking goals. It allows users to define specific objectives and key results, assign ownership, and track progress against each goal. This structured approach ensures that goals are aligned with business priorities and that progress is measured against specific metrics.

A good platform will allows users to track progress against key results, see trends and patterns, and get real-time updates on progress. This level of visibility enables users to make informed decisions and take corrective action when needed. This, in turn, can help organizations improve performance, foster a culture of transparency and accountability, and achieve their business objectives.

Simplify goal setting with Tability

Set, share and track goals without a hitch using user-friendly software like Tability . Tability's easy-to-use tools and check-in emails support team buy-in, making it easy for your business to adopt it. Give it a go with a free trial today.

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short term goals in business plan

short term goals in business plan

How to Set and Achieve Short-Term Goals in Your Business (+30 Examples)

Discover how to set and track short-term goals for your business that you can actually achieve, plus 30 short-term goal examples to inspire you.

short term goals in business plan

Do you have a big vision for your company that seems unattainable?

That’s a long-term goal that can seem pretty overwhelming at first glance.

Fortunately, setting manageable, short-term goals for yourself and your team can help ensure that you not only achieve your long-term vision but also reach optimal levels of productivity along the way.

But what exactly are short-term goals, and how are they different from long-term goals? And how do you strategically set them?

In this article, we’ll look at short-term goals and how they can help your employees and business achieve success. We’ll also show you how to set and measure short-term goals and give you a list of 30 examples to use as inspiration.

What are short-term goals?

Short-term goals are specific objectives you want to achieve in the near future or in a relatively short period of time.

In the context of running your business, short-term goals focus on helping your business succeed in several areas, including finances, client satisfaction, and output.

Setting short-term goals (that take a few days, weeks, or months to complete) and breaking them down into bite-sized tasks will give your team the direction they need to finish larger projects on time and deliver top quality.

What’s the difference between goals and aspirations?

While goals and aspirations may seem very similar and are often used synonymously, there are some key differences that make goals more useful than aspirations.

‎The main differences between goals and aspirations are as follows:

  • Goals are more specific than aspirations  and often have numbers linked to them. For example, whereas a goal would look something like, “We want to host an online summit for 2,000 attendees by the end of March,” an aspiration would be, “We want to host a summit.”
  • Goals are backed by action  and have detailed tasks to attain them. Aspirations, on the other hand, are often thought of as dreams or wishful thinking since they don’t involve a plan for reaching them.
  • Goals have a specific time frame  and are often bound to a particular date. That way, the person knows precisely how much time they have to reach the deadline. By contrast, aspirations don’t have to be achieved in a specific period.

What’s the difference between short- and long-term goals?

Like aspirations, there are differences between short and long-term goals . Here are a few of them:

  • Time frame:  A short-term goal is an objective you want to achieve relatively soon, perhaps in a few days, a week, a month, or a year. A long-term goal is a larger objective you want to achieve in the distant future, usually in the next 5 to 10 years. Long-term goals require more planning and patience due to their longer time frames.
  • Flexibility:  Due to their specificity, short-term goals are less flexible than long-term goals. This is because smaller goals have more precise tasks and urgent deadlines. Long-term goals have broader timelines, and specific aspects of your life or business can quickly impact them — making them more flexible.
  • The number of goals:  You can have several short-term goals simultaneously. Most long-term goals consist of various short-term goals that make the process of reaching the long-term objective easier. By contrast, you will likely only have a minimal number of long-term goals since they’re more significant and far more daunting.
  • Difficulty:  It’s far easier to achieve short-term goals since it’s easier to track their progress and gain prompt feedback on them. Long-term goals are more difficult to reach since they take longer, their success often only measurable in years. This makes it more likely for people to give up on them along the way.

Why are short-term goals crucial to business success?

Unfortunately, around  80%  of people never set goals. Yet, setting goals can mean the difference between success and failure — for individuals and businesses alike.

Here are some of the primary advantages of setting short-term goals for you and your team to reach deadlines and satisfy clients:

1. Gives you and your team greater focus

Setting short-term goals will give your employees greater focus and direction. They’ll know what needs to be done and by when since they’ll have a clear plan in place with actionable steps to follow.

This will increase their motivation and make it less likely that they will become overwhelmed or confused. They’ll also be able to organize their days more efficiently since they’ll know which tasks to prioritize and when.

2. Pushes employees to overcome procrastination

Studies find that  20%  of adult men and women worldwide are chronic procrastinators. This means that a fifth of your employees are likely to procrastinate when they don’t have a clear plan of action.

‎You can help  stop your employees from procrastinating  by giving them a specific and time-bound goal so that they know what tasks need to be taken care of and by when.

3. Helps manage time effectively

Defined deadlines will give your employees a clear indication of the duties that need to be completed during different phases of a project so it can progress to the next stage.

If they know a project needs to be completed by a specific date, they can use that deadline to determine when each subtask needs to be done.

This will help them manage their time better so that they don’t end up damaging their work-life balance . Instead, they’ll have enough time to complete their work and home life responsibilities.

Discover  12 effective time management strategies  you can use in your business.

4. Gives quick feedback

Short-term goals give you the ability to get instant and insightful feedback instead of having to bank on the success of a long-term goal that could take years to reach.

These smaller milestones provide consistent updates on how your project is going and can help bring to light any obstacles or risks that could prevent you from reaching your long-term objective.

You’ll be able to see the gains you’re making toward your bigger vision — which will build the confidence of all employees involved.

5. Creates productive behavior patterns

Having a clear plan of action will not only help your employees overcome procrastination, but it’ll also make them more productive. There’s  clear research that shows that the “way” a goal is pursued directly affects how effectively behavioral change takes root.

With clear and well-articulated short term goals, individuals are likely to be more efficient and complete an optimal number of tasks, which then reinforces that behavior. Eventually, their output will align with their and the company’s expectations.

‎In some cases, more productivity can even lead to higher employee satisfaction since they feel like they’re making a difference and doing a good job.

Examples of short-term goals for your business

Now that you understand the importance of short-term goals for your business, you’re probably wondering what these goals should look like.

Here are 23 examples of short-term business goals:

  • Grow the business’s Instagram following to 1,000 followers in one month.
  • Leave the job site at 6 pm every day for two weeks for a better work-life balance.
  • Publish eight blog posts in one month to increase web traffic.
  • Increase service prices by 3% over the next six months.
  • Increase quarterly sales revenue by 5%.
  • Make sure staff capacity remains at 120% for the summer season.
  • Plan and begin an employee rewards program by the end of April.
  • Enhance customer satisfaction over the next quarter.
  • Hire three new employees over the next three months.
  • Run a weekly giveaway campaign on Facebook for one month to increase brand awareness.
  • Offer a training program for outbound sales associates to increase conversions by 10%.
  • Implement an “Employee of the Month” program by June 30.
  • Create a LinkedIn business page, and post on it thrice weekly over the next three months.
  • Get your business site on the first page of Google within the next year.
  • Launch a new product or service within six months.
  • Get 50 customer reviews in three months.
  • Host a team-building weekend at the end of November.
  • Automate 40% of payroll duties by implementing AI accounting software by August 31.
  • Decrease the costs of goods by 10% this quarter.
  • Allocate 15% of the human resources budget to communication and leadership training.
  • Increase the first reply time by 3% by the end of this month.
  • Increase the number of cold calls from five to 20 per day.
  • Give 2% of the company’s monthly income to charity for a year.

You can also set  professional development goals  to become a better leader, which could positively affect your employee attrition rate. According to Statista,  34%  of employees leave their jobs due to uninspiring leaders.

‎So being a good manager or team leader could inspire your employees to work harder and stay with your company.

Examples of professional development goals include the following:

  • Take a three-month advanced management course to develop your skills.
  • Attend four additional staff meetings per month.
  • Increase the level of productivity through time management strategies.
  • Earn a new certificate within one year.
  • Build your network with 20 professionals in three months.
  • Read one business or personal development book per week for three months.
  • Speed up your morning routine and get to work 20 minutes early every day for two weeks.

Luckily, you can manage both your individual and team goals with  Motion . Motion allows you to sync your personal and team goals so you can have all your tasks in one place.

This makes keeping track of your work and personal tasks easy with the click of a few buttons. You’ll never feel overwhelmed or confused again.

How to set short-term business goals

Follow the four steps below to set strategic and achievable short-term goals for your business.

1. Determine key focus areas for your business

Look at areas of your company that need improvement or in which you’d like to succeed. It’s best to consider areas with quantifiable results so that you can measure performance metrics throughout the process.

Make sure you focus on something that affects your business’s growth and success, such as its profitability, market share, or customer satisfaction. These types of goals will have KPIs that you can track, such as CLV (customer lifetime value), NPS (net promoter score), and ETR (employee turnover rate), to name a few.

Areas that make the best candidates for immediate improvement are ones that directly impact revenue.

For example, you may consider creating a training overhaul or implementing new sales training. While it costs money to do this, it has a direct, quantifiable impact to bottom-line revenue because offering training programs to sales employees means they’re better able to convert leads into sales.

And this increases the business’s overall profitability as a result.

2. Visualize the end result

Now that you’ve identified the area you want to focus on, you’ll need to set a short-term goal. The first step in creating such a goal is to know what you’d like to achieve by the end of it.

Keep in mind that short-term goals are often linked to more important long-term goals. Thus, you’ll be able to use your long-term goal as the guiding light.

3. Reverse-engineer the goal

Once you have an endgame (or long-term goal) in mind, you can work your way backward to determine which steps you need to implement to achieve it.

Do this by breaking your long-term goal into short-term goals and then breaking those goals into manageable tasks.

For example, if your long-term goal is to expand your company to 500 employees within the next 5 years, you’ll need to set short-term goals, such as hiring 100 new employees per year, creating employee awards programs for higher retention, and adjusting infrastructure and operations to support this growth.

Then, based on these three "short-term goals, you can formulate smaller, actionable tasks by quarter, month, and even week. This type of visibility will also help you understand the key stakeholders you can delegate tasks to and provide clear benchmarks for success.

4. Use the SMART formula and the OKR framework

Making your short-term goals as specific as possible is essential because, as mentioned earlier, a goal that isn’t specific and doesn’t have a timeline isn’t a goal but an aspiration.

Making sure your goal has a focus and can be measured will ultimately determine its success since you’ll have a clear path toward reaching it and a way of measuring results.

This is where the SMART goal method comes into play.

The SMART framework is a popular goal-setting technique that people have adopted worldwide.

‎With this framework, you can ensure your goals are specific, measurable, achievable, relevant, and time-bound.

You can also use the objectives and key results (OKR) strategy, which allows you to create actionable stepping stones that’ll serve as a “roadmap” to attaining your goals.

In the OKR framework:

  • The  objective  is the short-term goal you want to achieve.
  • The  key results  are the smaller action steps (or tasks) that you must take to achieve the goal.

‎By thinking of the actions that’ll need to be taken to achieve each short-term goal, you’ll be able to provide your employees with a detailed action plan for every project.

How to track your goals so you can achieve them

All goals need to be tracked.

This is especially essential for businesses with employees in the field who need to meet specific deadlines or a certain amount of sales.

For example, construction companies may set a short-term goal for their workers to lay the foundation of a building. To achieve this goal, the construction workers will need to track their tasks, such as excavation and footing installation, to ensure that they can get to the next part of the process on time.

Helping employees track their progress will directly impact your company’s performance since your employees will know exactly what’s expected of them.

Here are three excellent strategies you can use to track your goals:

  • Communicate progress:  Make sure your employees communicate with management and vice versa so there’s no confusion about the status of the goal and who’s contributing to it.
  • Create project milestones, and celebrate hitting them:  As your team progresses, it’s important to celebrate each milestone that’s hit. This will motivate your employees and help ensure that the larger objectives are reached.
  • Use software to manage your goals:  You can  use Motion to manage your goals  by connecting your team’s work in one place. This way, your entire team will fully understand the project’s status. With Motion, you can set daily or weekly goals and even set the urgency of each task so workers know when they need to work faster to stay on track.

Ready to create achievable short-term goals?

Short-term goals pave the way to success in your professional life and business.

By following the steps and strategies outlined above, you can create short-term goals that are both measurable and achievable. Furthermore, if you’re a manager, you can set goals for both yourself and your employees to get projects done more efficiently.

Are you or your employees struggling to achieve short-term goals because you simply don’t have enough time to finish the work? Discover  how Motion users complete their work two hours faster every day .

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  • The importance of setting short-term go ...

The importance of setting short-term goals (with examples)

Sarah Laoyan contributor headshot

Goals help you take action on larger ideas or visions. Short-term goals specifically help you to plan and take action on tasks that can be completed in the near future. In this article, get two strategies to help you create short-term goals more effectively. Then, check out some examples of short-term goals, plus how to track and use them so they have the highest impact.

Whether it’s launching a new product with your team, building your dream house, or achieving your big hairy audacious goals (BHAGs) , it's easy to feel overwhelmed when your goal is a large, ambiguous idea. Setting short-term goals can help you reach larger objectives and make progress towards your desired outcome.

What is a short-term goal?

A short-term goal is a goal that you want to complete in the near future, such as within the next week or the next month. These are often stepping stones towards larger goals, though not always. You can also use short-term goals to take action on smaller projects or ideas. As a result, short-term goals tend to be easier to achieve. 

20 examples of short-term goals

10 short-term professional goals examples:

Manage the next quarterly project from start to finish in Q3.

Get certified in a project management tool by EOY.

Increase net promoter score by five points this quarter.

Build social reach with five LinkedIn posts a day for the next 30 days.

Schedule three networking lunches this month.

Call 50 new prospects this quarter.

Log off at 6:00 PM every day this week.

Reduce creative requests backlog by 10% in Q1.

Publish six new blog posts in the next 60 days.

Update portfolio with new designs by end of next month.

10 personal short-term goals examples:

Put 5% of your monthly income into a savings account starting next month.

Eat meat-free dinners one day a week starting today.

Read two books this month.

Reduce screen time daily average by 15 minutes this week.

Track spending for 30 days.

Call a friend every Saturday morning this month.

Walk for 15 minutes every day starting next week.

Practice daily deep breathing for the next 60 days.

Journal for 20 minutes every Sunday starting next month.

Play with your kids for 30 minutes every night starting today.

Notice that ‌these goals all have a specific time frame assigned to them. This makes your goal more actionable by connecting those actions to a specific amount of time.

What are the benefits of setting short term goals?

Short-term goals can be used to break down larger, more general goals. They don’t replace these big, overarching goals, but rather give you a path to achieve them.

Setting and working on short-term goals helps you:

Realize what you can accomplish today and take action

Get quick feedback

Get started faster

Define deadlines

Manage and prioritize tasks 

The difference between short-term goals and long-term goals

A long-term goal is your North Star. It’s the bigger objective that you want to achieve. Short-term goals are different. They focus on a smaller portion of work in a shorter time frame. By breaking a larger, long-term goal into many short-term goals, you can prevent procrastination and stay focused on the task at hand. 

Let's look at an example of a long-term goal that has smaller short-term goals built into the action plan .

Long term goal: A sales team is looking to close $500,000 in new sales in the next year. 

Short term goal: The small- and medium-sized sales team wants to close $50,000 in new sales in Q1.

You could then break the short-term goal down into even smaller, more specific goals assigned to each sales representative. For example, Areej will aim to close $8,000 in new sales during each month of the quarter.

Strategies for setting short-term goals

Being strategic about how you set your goals can help focus them—which will ultimately make it more likely that your goals pay off. Try these strategies to get more specific, actionable short-term goals:


SMART goals are a common goal setting technique. SMART is an acronym that stands for:

Ensuring that your goals contain every facet of a SMART goal can help you get clear on what you want to accomplish, how you’re going to do it, and when it needs to be done.

Objectives and Key Results (OKRs)

When setting short-term goals, it's important to connect specific actions to your goals. By creating actionable stepping stones, you can set up a strong roadmap towards achieving your goals—both short-term and long-term ones.

You can see this approach in action with OKRs, or objectives and key results . The objective is the goal you want to achieve. The key results are the metrics by which you'll measure progress towards those goals.

Goals can be used in conjunction with OKRs to help you make progress on key results. Think about what actions you need to take to achieve the desired key results and use those to set your goals. 

Example of how to set short-term goals

Let’s say your social media team's OKR is to increase your social media following by 400% this fiscal year. 

There's no clear plan for how to get to that 400%, so the team gets together to brainstorm actionable steps they can take to increase their social media following. One team member suggests hosting giveaways twice a quarter to increase follower counts. Another team member suggests using paid ads to increase awareness. Another suggests working with different influencers every week to promote their brand. 

All three of these ideas are good options, and all of them can be set as short-term goals to achieve the main OKR. Here's what those three goals would look like written out:

Host a giveaway two times a quarter.

Gain 250 followers through paid advertisements every quarter.

Promote each account through an influencer channel once a week.

Each of these shorter goals focuses specifically on a task that contributes to a longer-term company goal. Aligning tasks with smaller team goals, and bigger company objectives is a central aspect of building a pyramid of clarity. With the pyramid of clarity, you can connect your day-to-day work to your short-term goals. That way, your entire team is working towards the same objective, bringing your organization closer to achieving it.

Tracking goal progress

Whether it’s a long-term career goal or a short-term personal one, goal tracking is essential to ensure that you’re making progress. 

According to a recent survey by Asana , only 26% of knowledge workers have a very clear understanding of how their work contributes to company goals. If your team members don’t know what goals they're contributing to, they might not be producing work that impacts those big picture company goals.

Goal tracking helps you see if the work your team is doing contributes towards a bigger goal. But how do you ensure that your team is regularly working towards those goals? Here are a few strategies:

Communicate progress clearly: When everybody sees how work is progressing, there's no confusion as to whether or not the work is contributing to the goal. 

Create (and celebrate!) project milestones : As your team progresses, it's important to celebrate incremental progress so they don't get discouraged halfway through or lose focus.

Manage goals with software: Connect your team's work with your company's goals all in one place. By using work management software like Asana , your team will have one source of truth for all work. 

One of the major benefits of goal tracking is that it gives you visibility into whether your strategies are working. If you're actively monitoring your key results and not seeing the desired outcomes, you can dig further to discover what’s missing. Does one of your team members have too much on their plate? Is one of your strategies not as effective as you thought it would be?

Monitoring your goals gives you the opportunity to pivot your strategy when things aren’t going according to plan. 

Using short-term goals for professional development

You might not be able to control everything about your professional life, but setting goals helps you take advantage of those you can control. Whether it’s prepping for a review six months away, taking an online course, or a complete career change, these short-term goals will help you zero in on how to move the needle in your professional life.

Managing team goals to become an effective manager

As a manager, it could be challenging to create your own personal goals without first looking at your team’s individual goals. Great managers help unblock contributors so that goal-achieving tasks can get done. 

Before setting personal goals as a manager, look at your team’s goals. Base your goals on the work your team is contributing to so that everyone is aligned and making progress. 

Monitoring personal professional development with short-term goals

In addition to using short-term career goals to monitor your team’s or company's progress, you can monitor short-term goals to track your own—or a team member’s—personal development. If you’re developing new skills or taking on new responsibilities, track how those skills are helping you achieve your goals. 

Let’s look at an example.

Taylor is a sales development representative at a SaaS company. They don’t particularly enjoy spending time on sales calls, but they’ve found several tools to help them create an automated email flow to reach out to their prospects. 

Taylor’s manager notices that they are not making the recommended number of sales calls, but they’re still hitting their sales goals because of how well their prospect emails convert.

Taylor’s manager sees this as an opportunity for growth, and asks Taylor if they would like to transition to a role that allows them to further create email marketing opportunities for other SDRs on the team. By monitoring how Taylor was progressing towards their goals, Taylor’s manager was able to create an opportunity for them to grow into a position that was a strong fit for their skillset. 

Setting goals for your own personal development

Goals can be used to help your personal development as well. If you have long-term life goals, you can set up short-term personal goals as you would professional ones. Set measurable goals to serve as small stepping stones for your progress. 

You can use short-term personal goals for a variety of different aspirations. For example, you can set up short-term financial goals to hit a bigger goal of reducing credit card debt. Or, maybe you use weekly goals to develop a fitness or morning routine. These shorter, targeted goals can have a big impact on your daily life.

Here’s an example of how you can break down a personal goal:

Long-term personal goal: Run a half marathon within 6 months 

Short-term goals :

Be able to run a mile without stopping by end of week 2

Run a 5K by the end of month 1 in under 35 minutes

Run a 10K by the end of month 2 in under an hour

As you can see, the short-term goals are incremental, but they all work together to achieve the big goal at the end—running a marathon.

Track short-term goals more effectively

Looking for a way to effectively track your goals, both short-term and long-term? Tracking your goals using work management software like Asana can help you break your goals into actionable tasks.

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Kelli María Korducki

Contributing Writer

Dominic Price

Work Futurist

Dr. Mahreen Khan

Senior Quantitative Researcher, People Insights

Kat Boogaard

Principal Writer

short term goals in business plan

Don’t underestimate the outsized impact of short-term goals

If long-term goals are the destination, short-term goals are the roadmap.

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Whether you realize it or not, you probably already set quite a few short-term goals for yourself.

You want to sort your to-do list before your morning meeting. You want to go for a walk over lunch at least three days this week. You want to land five speaking opportunities this quarter. 

Throughout your day, week, month, or year, you set small-in-scope, attainable finish lines that give you a little boost of forward momentum. Those are short-term goals. But what exactly makes these bite-sized objectives so helpful? 

Let’s explore the power behind short-term goal-setting – and how you can hack these goals to boost your own motivation and sense of satisfaction.

What is a short-term goal?

A short-term goal is exactly what it sounds like: it’s something that you want to accomplish in the relatively near future. 

Simple enough, but it’s worth digging a little further into the mechanics of this type of goal. A short-term goal:

  • Can be accomplished in a short timeframe (most experts say within a year or less)
  • Details a specific action to take or target to accomplish
  • Supports a broader vision for your career or life

Here are a few short-term goals – both personal and professional – to get your own wheels turning: 

Short-term career goal examples

  • Complete company’s three-month leadership training program
  • Lead a cross-functional project this quarter
  • Provide praise and positive feedback to at least one employee per week this month

Short-term personal goal examples

  • Stretch every day this week
  • Read two books this month
  • Pay off car loan by the end of the year

Long-term goals vs. short-term goals: What’s the difference? 

So how do short-term goals stack up against long-term counterparts? It’s easy to think about them in terms of duration – short-term goals impact the near future and long-term goals look further out. But to get a more nuanced handle on the difference between short-term and long-term goals, it’s better to think about their intent :

  • Long-term goals reflect your overall values, beliefs, and desires.
  • Short-term goals are the specific actions you take to pursue those broader ambitions.

If your short-term goal is to complete your company’s leadership training program, that might feed your long-term goal of moving into a management position. Or your short-term goal might be to pay off your car loan because your long-term goal is to be debt-free.

Why bother setting short-term goals?

If you have your sights set on a faraway finish line anyway (whether that’s a promotion, financial independence, or something else), what’s the point of making pit stops along the way? Short-term goal setting is beneficial for a few important reasons. 

1. Short-term goals are more motivating

Use motivation theory to inspire your team’s best work

Use motivation theory to inspire your team’s best work

Anybody who’s ever set a New Year’s resolution (and then kissed it goodbye come February) will admit that it’s tough to muster the gumption to actually achieve a goal. Fortunately, short-term ambitions can give your motivation a much-needed boost.

You can thank the neurotransmitter dopamine for that. While it’s typically thought of as the feel-good brain chemical that’s released in response to a reward, research shows that it’s actually closely tied to motivation too. Dopamine is what pushes us to seek the reward in the first place.

Your brain knows that it feels good to accomplish things – it wants to cross that finish line. So, you’ll not only get a dopamine spike when you set the goal, but also when you’re close to achieving it . 

Basically, your brain would much prefer an immediate celebration over delayed gratification, and short-term goals offer a more instant reward. 

2. Short-term goals make the process feel more manageable

What feels easier? Going for a 30-minute walk today or training for an entire marathon? Even elite runners will likely admit that the walk requires a lot less sweat (both literally and figuratively).

Pursuing our goals often requires changing our behavior , whether that’s in big or small ways. And even on a good day, altering our habits, attitudes, and actions is tough. Short-term goals make it all feel a little more doable, not by changing your lofty and intimidating goals, but by dividing them into more attainable guideposts. 

3. Short-term goals give you an action plan

It’s easy to figure out where you want to go – getting there is the hard part. While setting a long-term goal pinpoints the target, it doesn’t actually fuel your journey.

That’s why you need short-term goals too. They detail the smaller behaviors and actions you need to take to move toward your long-term objectives. 

If long-term goals are the destination, short-term goals are the roadmap. 

4. Short-term goals allow for regular reflection and adjustments

Much like your desires and values, your goals will change over time. In addition to short-term goals serving as milestones when you can celebrate your progress, they also provide an opportunity for reflection.

How do you feel accomplishing this goal? Is it as rewarding as you thought it would be? Why or why not? Does it still align with your overarching vision?  

That’s not to say you need to sit yourself down for in-depth self-analysis every time you check something off your list. Sometimes it’s just a gut check that occurs naturally. 

If you finish that leadership program and feel drained rather than energized? That’s an indicator that you should reevaluate if you want to move into a management position at all, or if perhaps your aspirations have shifted somewhere along the way.

Better to change course now than when you’re at the end of the road.

How to set motivating short-term goals

How to write SMART goals

How to write SMART goals

Short-term goals are more action-oriented than your longer-term objectives. But then what separates them from all of the tasks that you frantically scribble on your daily to-do list? Short-term goal setting requires a little more thought and intentionality than jotting down every task you need to check off that day. One of the best ways to ensure you’re investing the right amount of planning is by using the SMART goal framework .

In case you haven’t heard of SMART before, it’s an acronym to help you remember that your goals should be: 

  • Specific: Be clear about what exactly needs to be accomplished. In the case of short-term goals, this should be an explicit action you want to take.
  • Measurable: Include a quantifiable benchmark so you’ll know when you’re successful.
  • Achievable: Especially since your short-term goals don’t stretch on forever, you need to confirm that they’re realistically attainable in a shorter time frame.
  • Relevant: Remember that your short-term goals are intended to support something bigger, so they need to be relevant to your overall vision.
  • Time-bound: Every goal needs a deadline—and that’s especially true for short-term goals. What’s the end date for when you need to take that action?

Most of the short-term goal examples we listed above already incorporate elements of the SMART framework, but we can expand on them further to provide more helpful details. Here’s what that could look like: 

SMART short-term career goal examples

  • Complete company’s three-month leadership training program this May
  • Kick off a cross-functional project involving at least three teams by the end of the quarter
  • Provide praise and positive feedback in-person or in writing to at least one employee per week this month

SMART short-term personal goal examples

  • Stretch for at least 10 minutes every day this week
  • Read two books (one fiction and one non-fiction) by the end of the month
  • Pay off remaining $4,000 balance on car loan by the end of the year

Short-term goals might not look years down the line, but that doesn’t mean they aren’t worthy of some careful thought and planning. The SMART goal framework will help you set meaningful targets, rather than hollow or trivial to-dos. 

Short-term goals: So much more than quick wins

Yes, short-term goals are objectives you set for the near future – but they’re so much more than low-hanging fruit you can grab for some instant gratification and a quick hit of dopamine.

Short-term goals give you a detailed action plan to realize your bigger ambitions and values. And they give you plenty of opportunities to reflect on whether the path you’re on is the one you actually want to stay on. 

That’s a pretty big impact for a supposedly small goal.

Advice, stories, and expertise about work life today.

Dividends Diversify

5 Examples of Short-Term Business Goals to Set Now

January 17, 2024, best short-term goals for a new business or old.

Let’s talk about short-term goals for business today. Because I have 5 examples of short-term business goals you must have for your company right now.

We will also review how to set your business goals. And how to measure the daily activities leading to the achievement of those goals.

That is what we are going to cover. So, let’s not delay. And get on with short-term goals for your business today…

short-term goals for business

Disclosure: At no cost to you, I may get commissions for purchases made through links in this post.

Examples Of Short-Term Business Goals

Here are my 5 best short-term goals for businesses:

  • Define your value proposition
  • Analyze your target market
  • Develop a business plan
  • Increase profits this year
  • Make smart investments for future years

First, this group represents great short-term goals for a new business. Or, an old business you are trying to revitalize.

And be sure to understand that this…

Your short-term business goals should be achieved in the next 12 months. While medium-term business goals are 1-5 years out. And, long-term goals span more than 5 years .

Finally, you might be surprised. That long-term thinking is required. When setting these 5 short-term business goals examples .

Here is what I mean. Starting with short-term business goal #1…

Short-Term Business Goal Example #1: Define Your Value Proposition

short-term business goals: strategy

Clearly define your value proposition. Because if you don’t identify your customers. And deliver value to them.

You don’t have a business.

So, think long and hard about who your customers are. And what they desire from your product or service. In addition to the customer service level they require.

Furthermore, your value proposition should be closely tied to your business strategy. And you should know there are 3 generic business strategies…

1. Cost leadership strategy.

This strategy relies on being a low-cost producer . It is usually best for a commodity-type product or service. But it can be of benefit to other types of businesses too.

2. Differentiation-focused strategy.

Where delivering a unique product to your customer is valued over all else.

Branding, design, and innovation. They are several elements that make this strategy a success.

3. Niche strategy.

Here, both cost and differentiation take a back seat. To a narrow focus on a target market or target customer. And their highly specific needs.

Maybe you have heard the expression. “The riches are in the niches”.

Finally, one of these 3 strategies should be dominant. Because it is very difficult to be good at more than 1.

So take a step back. And do some deep thinking about goals at an early stage in your business. And, the right business strategy to deliver on those goals.

Ask yourself. What value do you want your business to offer? And how does that value relate to the business strategy you want to adopt.

Because a business value proposition. And business strategy should be tightly linked.

And, they should be supported by our second short-term business goal example…

Short-Term Goals For A Business Example #2: Analyze The Market

short-term business goals

There is no sense in defining your value proposition. And determining your business strategy. Without knowledge of the market. That your business pursues.

Market analysis involves, at a minimum, knowing the market opportunity. Or, the revenue potential.

Allow me to give you an absurd example to drive home the point…

Let’s say you are going to start a niche retail clothing store in Southern Florida. The store’s focus will be selling heavy winter coats.

Well, I doubt there is much of a market for the products from a store like this in Southern Florida. So, I predict this business will fail.

In theory, the business may have a great value proposition. And a sound strategy.

But, it won’t be successful in Florida. I suggest relocating the business to a city like Minneapolis.

So, complete enough research to suggest that if successful. The market opportunity will support your business.

In addition, there are many other important aspects to market analysis. Beyond market size. For example, pricing and competition are also important things to understand.

What if the market size, pricing, and level of competition do not support your value proposition and business strategy?

Then go back to short-term business goal #1. And reassess.

Once, you have short-term objectives examples for business numbers 1 and 2 working together. It’s time for our 3 rd example of short-term business goals every successful company must have…

Business Short-Term Goals Example #3: Develop A Business Plan

short term goals in business plan

After you have a value proposition. Linked with a business strategy. And supported by a market assessment.

Then you are on your way to having a business plan. But, I suggest you make your business plan more comprehensive.

Because every business should have a plan. No matter how big or small the business happens to be.

Think about and document how you intend to market and sell your product…

Will you use advertising? Develop a social media strategy? Sell through a website? Or have a salesforce?

How will you produce your product or service? Do it yourself out of your home? Secure a facility and hire employees? Or, contract out the production process to a 3 rd party?

Finally, you should complete a financial planning exercise.  Specifically, prepare budgeted financial statements.

Do this to project the financial success of your business. And any outside funding it will require.

If you need help. Outsource your financial management.

Then put all of these pieces together. With an executive summary at the beginning.

And you have the makings of a business plan short-term goal to complete. Get it done in the next six months. Or, twelve months at the very latest.

Because a business plan is your road map.

A perfect tool for pitching your business to partners and investors. It is a key ingredient for setting additional short-term goals for a small business owner .

Okay. Let’s pause for a moment and reflect.

Reflecting On Short Term Business Goals #1-#3:

The first 3 short-term business goals examples must be done immediately. Certainly in the first 12 months of starting a new business. Or, trying to pump new life into an old one.

They require long-term planning and thinking. Even though they are the short-term goals of a business.

So, think long-term. But get these goals done in the short term.

Because your business is more than the side hustle you were running. To improve your finances in your 20s .

Then you are ready for the 4 th short-term business goal…

Short-Term Business Goals Example #4: Increase Profits

financial planning

Profits, and the cash flow they generate, are the lifeblood of your business. So set a short-term goal to increase your business profits in the next 12 months.

This is one of many standard financial business goals . That every company should have.

There are 3 ways to go about increasing business profits in the short term.

3 Examples Of Short-Term Business Goals For Improving Financial Performance

1. Raise prices.

Increasing prices can be the fastest way to boost profit. Because price increases fall right to the bottom line profits of a business.

But make sure your pricing strategy aligns with your business strategy.

For example, if you sell a commodity.  Raising prices may not be one of the best financial goals .

Because your customers will switch to a lower-cost supplier. Since there are other products like yours in the market.

On the other hand, a differentiation-focused business strategy. Is usually better suited for price increases.

2. Sell more.

As long as your product or service is profitable. Increase market share by selling more.

So, put some sales and marketing muscle behind your business. And sell more to make more money.

3. Reduce costs.

Finally, and especially for executing a cost leadership strategy. Look for ways to reduce expenses.

Go through every expense line on your income statement. Look for ways to reduce costs. And become more productive. To benefit from higher cash flows .

Here’s another suggestion to reduce costs. ..

Do you make purchases online? Then save money on everything you buy with Rakuten. 

Rakuten offers electronic cash rebates for buying things you need anyway!  So, it is money in your business’s pocket!

You can learn about Rakuten here . And it works fine for any personal purchases you make too.

Okay. It’s time for our 5 th and final short-term business goal example. And we are going back to long-term thinking again…

Short-Term Goals For Business Example #5: Make Smart Investments For The Future

short-term business goals examples

Identify investments to make in your business . During the next 12 months.

That will increase profits. Not only in the following year. But for many years in the future.

Only you can decide what is a smart investment for your business. Some examples include:

  • Outsourcing a business process
  • Adding a new employee
  • Buying a new piece of machinery
  • Implementing business software
  • Expanding facilities
  • Developing a new product
  • Moving to a business-friendly state

The possible investments come down to a simple formula. Will the money spent today bring more money back in profits in the future?

Once again. It takes long-term thinking. To set short-term goals in a business.

And remember. Your business investments must support your value proposition and business strategy. And they should be included in the cash flow of your business plan .

Finally, making an investment for the future is much easier. When your business makes money today. So, don’t forget about short-term business goal #4: increase profits.

However, some investments will require outside funds. So, you may need financing.

Consider a small business loan. Look for a lender who is easy to work with. And offers very competitive rates.

I hope you are starting to see it. Specifically, how these short-term goals for business inter-relate. And need to fit within your business strategy.

Okay. It’s transition time as I promised at the beginning of this article. To discuss business goal setting…

Make Your Short-Term Goals For Business SMART

You can learn much more about setting SMART goals . But allow me to give you a brief overview.

SMART goals have 5 main ingredients. They are…

Define precisely what you want to accomplish. Because a goal is the desired outcome.

Document your short-term business goals. And include as many details as possible.

Next, determine how you will measure your success. Success is when the desired outcome is achieved.

Each of the 5 short-term business goals examples we discussed today is easy to measure. For example, take the goal “increase business profits this year”.

The goal should state exactly how much profit increases. Will meet the desired outcome.

It’s okay to set aggressive business goals . But, make them achievable.

Is increasing profits by $100,000 this year your goal?. Well, it may sound like a good goal. But perhaps only $50,000 is achievable.

Business goals must be realistic too. This is closely related to achievability. But, slightly different.

For example, increasing revenue by $200,000 may be achievable. Especially if you have done your market research. And fine-tuned your value proposition.

But if it requires 5 new people on the sales team. And you haven’t hired 1 yet. Perhaps this is not a realistic goal in the next 12 months.

A better goal might be hiring and training the 5 salespeople. Then setting a medium-term goal to increase revenue by $200,000.

Finally, give yourself a date to accomplish the goal. We are talking about short-term goals for business today. So the completion date must fall within the next 12 months.

Okay. One more topic. And then I will wrap up.

You now have 5 examples of short-term goals for a business. They represent both financial goals. And non-financial business goals too.

Furthermore, you know the characteristics of SMART short-term goals for a small business. Or, a larger business you are trying to refocus and revitalize.

Then here is our final topic. That is measuring the daily activities required. To achieve the business goals you have set forth.

Key Performance Indicators (KPIs) To Support Each Of These Short-Term Business Goals Examples

business planning

KPIs are daily, weekly, and monthly performance indicators. They measure the activities required to achieve your business’s short-term goals.

Underlying them are the employee activities that drive business outcomes you desire. So companies set and measure KPIs. To achieve their business goals.

Thus, a KPI is a measurable activity. That drives the result. That result is the achievement of a business goal.

For example, let’s say the short-term business goal is to increase revenue by $200,000. And you feel you have the resources in place to do just that.

Then what is the activity that will drive the achievement of the goal? That’s for you to decide depending on the type of business you are in.

But let’s say you determine increasing sales by $200,000 is realistic and achievable. But only if each salesperson calls on 5 potential new accounts each week.

Then there is your KPI. 5 new sales calls by each salesperson each week. Because you believe this activity will result in achieving the increased sales goal.

This assumes the products or services your sales staff is promoting. Are tightly aligned with your business strategy and value proposition.

Finally, as your business meets with more success. I think it is wise to keep your personal finances separate from the finances of your business.

I use Personal Capital to pull all of my non-business expenses and investments together in one place. And keep them separate from my business.

Best of all, Personal Capital is free to sign up and use. You can learn more about Personal Capital here .

Let’s summarize to wrap this article up…

Summary: Short-Term Goals For A Business

First of all, understand that long-term thinking is required. When setting and achieving short-term goals .

Then we have the goals…

Short-Term Goals Examples For Business

List of short-term goals for business examples:

Short-Term Goals Of A Business Should Be SMART

Furthermore, make your business goals SMART. Whether they are short-term, medium-term business goals , or long-term business goals.

SMART is an acronym that stands for:

Short-Term Goals Business KPIs

Finally, set key performance indicators (KPIs). They are the daily activities required. To meet each of these short-term business goals examples we have discussed today.

That’s all for now. Good luck to the small business owners in the audience. And the big business owners too.

Now it’s time to get to work on the 5 examples of short-term goals for businesses.

More Reading About Setting And Achieving Goals

  • Our money management library of articles
  • Make financial plans in your 30s and beyond

Excellent Resources To Jump-Start Your Business Goals

I mentioned several resources throughout the article. They are useful for attaining both your individual financial goals. And your business goals.

Here is a summary…

  • Get cash back on your online purchases with Rakuten
  • Manage all your money with Personal Capital

conclusions about business short-term goals

Author Bio : Tom Scott founded the consulting and coaching firm Dividends Diversify, LLC. He leverages his expertise and decades of experience in goal setting, relocation assistance, and investing for long-term wealth to help clients reach their full potential.

Short-Term Goals For Business

Your Business Nation

11 Short-Term Business Goals: Set Smarter and More Effective Goals

short term goals in business plan

Written by Jacques Skuteeki

Jacques Skuteeki, Business Innovation Strategist, transforms success through comprehensive strategies. Our team excels in market research, audience targeting, needs assessment, and competitive analysis. Experience the impact of our content strategy, delivering quality, engaging, problem-solving content. Trust Jacques Skuteeki for innovative business guidance. Stay tuned for more insights on our holistic approach.

So you have started your business. Congratulations! But the simple, ugly truth is that your business might fail before it reaches its second anniversary. I don’t mean to be blunt, but it is just the truth.

You might be wondering why. The reason why most businesses might fail before they reach their second anniversary is because of a lack of goals.

One of the most important things you can do for your business is to set goals, no matter how old your business is, how profitable it is, where you are located, or even what you sell. Goals help you keep track of your business and prevent it from becoming stagnant.

The misconception a lot of people have about business goals is that they are something we set at the start of every business year. However, it shouldn’t be that way. You should be setting goals multiple times a year, tracking your progress, and modifying the strategies you are following in order to achieve a prosperous business.

You can create a successful small business if you set smart, attainable, short-term goals. Whether you want to expand your business into a new market, make new hires, or acquire new leads, short-term goals will help you sustain momentum over the long run.

It might seem simple, but setting goals for a business is always difficult. Setting short-term goals for a company is also challenging, because they must be practical, clear, and easily understandable to employees.

To help you get started with your business goals, here is a list of 11 short-term goals that have the potential to turn your business around.

Tip: Pick some goals that are good for your business, turn them into SMART GOALS, and create a great plan to achieve them one by one.

You may have noticed that I highlighted “SMART GOALS.” That is because it is important to turn your short-term goals into smart goals.

So what exactly are SMART GOALS?

Every business has a goal. However, it is important to know that providing a good description of this goal will help you achieve the goal more quickly. This is where SMART GOALS come in. SMART stands for Specific, Measurable, Acceptable, Realistic, and Time-Bound. It is a method used to achieve every goal successfully; it gives a sense of direction to the goals you want to achieve.

Still, don’t understand the concept of SMART GOALS? Don’t worry – you will after you read the explanation of each of the letters in S-M-A-R-T.


Every business needs a specific goal, not random goals. Let me explain. For instance, you want to increase your business’s sales, because your current sales situation is not satisfactory. However, “increasing sales” is not a specific goal, so it is unclear how to achieve this goal. SMART goals should be formulated so that this goal is achievable.

The goal must describe an observable result, behavior, or action. So by answering the WH- questions, the goal will become more clear, specific, and achievable:

  • What do we want to achieve? (Increase sales by 40%)
  • Who is involved? (The marketing department and sales department)
  • When is it going to happen? (From April 1st to November 30th)
  • What parts of the goals are important? (Advertising should be used actively, and the sales department must work harder)
  • Why is this goal important? (Competition is increasing, and to survive in the market, you have to become a key market player)


Every SMART goal should have a starting point and a finishing point. These points are indications of the effort that must be made to achieve your business goal. So it is advisable that you have a benchmark of the situation. Using the same goal example, “increase sales,” we can measure the benchmark answering these questions:

  • How much sales did you make in the past year? (5 million in 2018)
  • How can you calculate if the goal has been achieved? (40% of 5 million is 2 million, which means your goal is achieved if you make 7 million)
  • What efforts do you have to put in place? (A great advertising campaign has to be put in place with consistent follow-up actions from the sales department)
  • How can you measure your goals? (Your goals can be measured by comparing the monthly sales with the figures from the past year. If it is greater, you are achieving your goals; if otherwise, you need to step up your game)


You can’t just set goals because you think they will work; you have to set goals because they are acceptable. Your goals have to be acceptable by you and your department or group. Only then does that goal stand a chance of succeeding. When your employees accept a goal and actively work on it with you, that goal stands a chance of succeeding. For instance, if increasing your sales by 40% is too ambitious, then you can adjust the percentage to about 20% (something that would be acceptable).


A goal can be specific, measurable, or acceptable, but not realistic. In order for your business goal to be realistic, you have to consider the practical situation and the work that everyone is involved in. Let’s face it: it is not possible that everyone will be committed to the same goal all the time. The goal must be important to those who are going to work on it. It also must be ensured that the entire team in charge of working on the goal has the time and manpower to focus on that goal for the specified period of time.

Most importantly, the goal must be challenging enough to motivate the entire team in charge of working on it. Otherwise, it will have a demotivating effect on the entire team, and the goal won’t be achieved.

So the concept “Realistic” in SMART has to do with the feasibility of the goals.

If you are going to stick to short-term goals, it is best they are SMART. Although the T in SMART doesn’t always work for long-term goals, it is very important for short-term goals.

Most people confuse Time for Measureable, but they aren’t the same. Time is the period allocated to reach or achieve the goals. A SMART goal should have a start and end time.

Using the same example, “increase sales,” instead of giving a random time, you can narrow it to a specific time by answering the question, “When is it going to happen?” For this example, the answer is from the 1st of April to the 30th of November. So you are anticipating to make two million extra sales within the given dates.

Since we have talked about the concept of “SMART,” let’s dive back into the main discussion of short-term business goals.

How can you set short-term business goals?

In order to figure out which goals you need to reach within the next six or twelve months, you need to answer these questions:

  • Is my service or product evergreen or will it go out of trend? For instance, if you have a  clothing line  that creates clothes based on certain trends, you need to consider creating a new line as soon as another trend hits the market.
  • In what other areas is my business presently active? In what other areas will it be active in about three years from now? Being able to answer all these questions will help you plan your short-term or long-term goals and their allocated budget.
  • In what areas does my business have to improve? Who do I have to network with to stay aligned with my goal? If you have a clothing line and create trendy clothes, your short-term goal may be to network with top-notch designers. You could come up with a trendy clothing line for the next fall or summer.


1.grow faster.

If your business is facing some real competition, it is best to add at least one fresh product to your inventory as needed. For instance, you run a clothing business, so obviously, there are lots of competitors. To grow faster and be ahead of your game, you have to add at least one new collection as needed. However, not just any collection will do. You have to make sure it is a trendy collection that will draw customers in – think outside of the box.

Regardless of your type of business, the new product should be something you can price high and then bundle with a less popular product to trigger interest, which will help to boost sales and create massive brand recognition.

2.Up Your Online Game

This is 2019, not 1960… Everything is done online, from making inquiries to making orders. You name it… everything. So getting your online visibility to its peak is one of the major goals you should pursue.

You might decide to start a social media campaign and a website all by yourself, which is fine. But do you have the time to learn about SEO (Search Engine Optimization), website analysis, online sales, and all the other stuff that have to do with online visibility? If your answer is no, then your goal should be to hire a social media manager to manage your social media accounts, and a website consultant to work on your site, boost its SEO, and improve its efficiency.

If you want to grow faster and make more money, you should make sure you are visible online.

3.Build Awareness

If you are a startup business, one of your short-term goals should be to build awareness for your business. Building awareness is measured in terms of percentages. For instance, your goal for the first three months might be to achieve a  brand-awareness  level of 5% of all businesses and customers in the area.

You can build awareness for your business solely through advertising and calculate the results through marketing research surveys.

4.Establish a Customer Base

Once you have succeeded in building awareness for your business, your next goal should be to establish a customer base. One way to establish your customer base is by getting as many people to buy your services or products. You can also distribute coupons or fliers, offer special deals on various services or products, or place ads in newspapers.

Another tested way to establish your customer base is by introducing products at a low price. Here is the deal: people will flock to your business if you offer a product that is high in demand at a low price (everyone loves low prices).

The major key to establishing a customer base is  REPEAT SALES . When a customer likes your product, he/she will come back and purchase more products. So your goal is to retain customers! You can maintain a database of customers to keep track of how much your customer base grows.

5.Establish Good Relationships with Agencies and Suppliers

Although you might be wondering why this is even a short-term goal, it is a goal that you should work towards achieving. Once you develop a good relationship with your suppliers, they will be more apt to meet your shipping requirements, which is good for your business. That’s not all; you might also receive special deals on shipments due to your good relationship with them.

If you are working with agencies like the marketing and advertising agencies, you have to make sure you establish a good relationship with them.

6.Make a Profit

One of your short-term business goals should be making a profit as soon as possible. Without profits, you won’t be able to expand your inventory or advertising, which means you might not attract customers. Without profits, it will be very difficult to pay your bills. So making a profit should be one of your major short-term business goals. The best way to make a profit is by  increasing your sales  and keeping your expenses within their allocated budget. You have to make sure the amount you spend on advertising, hiring, and rent doesn’t exceed the profit you are making.

7.Cut the Use of Paper and Go Paperless

You might be wondering why “going paperless” is a short-term goal, but it is a goal. Cutting the amount of paper you use in your business can help reduce expenses and improve productivity. However, you need to keep in mind that going paperless is not for every business. Find out if going paperless will work for your type of business. If it does, we advise you go paperless; if it doesn’t, you can just stick to the paper.

8.Collaborate With Your Team to Brainstorm New Ideas

It doesn’t matter if your team members are located in the same office or not; you should make sure you collaborate with your team often. Collaboration will help increase productivity, efficiency, and will strengthen the team’s bond.

Make sure you set aside time every week or every month (whichever works better for your team) to brainstorm new ideas to solve problems, create new opportunities, and improve your product.

9.Promoting a New Service or Product

This short-term goal is not mandatory; it just happens organically. You only get to promote a new service or product when you have something new to promote. If you have got nothing to promote, then don’t worry about this business goal.

Promoting a new service or product is something that gives most business owners the chills. If you want to launch a new product, it is very important to have a specific objective in mind. This objective could mean selling a specific amount of the product or service within the first month of launch. It could also be hosting an event to introduce the product or service to your customers.

Your objective solely depends on you and your type of business. Once you have determined your objective, then you will have something to work on.

10.Revitalize Your Market Analysis

What you are trying to achieve is finding new ways to market to your niche.

You can offer some of your clients or customers a discount or free product in exchange for interviewing them. You can ask generic questions about how they feel about the market and how they spend time with others just like them. The purpose of all the interviews is for you to get to know your customers more. It will help you narrow down your target audience so you know specifically what they want, what they like, what they do, and even how they behave.

11.Manage Cash Flow

Managing cash flow is an essential short-term business financial goal. A lot of people confuse cash flow with profit, but they are two different things.

Cash flow is all about the money going out of your business and coming into your business in terms of payments. If the amount coming into your business is higher than the amount leaving your business, then you are in cash flow positive.

There are so many things that take money from a business, including paying suppliers, buying and managing inventory, and paying employee salaries. If you can’t manage cash flow, then you are sure to run into losses before the third year of business.

Every business must ensure that inventory management is in place, that receivables against invoices are expedited, and that payments are made close to the due dates.

All of this boils down to cutting costs wherever possible and managing cash flow to make sure your business doesn’t run into loss.

Choosing your short-term goals will not be the same for every business as every business is different. However, when you are deciding on your short-term goals, be sure to also keep your long-term goals in mind.

Your marketing strategy and short-term goals should help you boost your business and take it to the level you want it to be. But you should always think of your overall marketing plan when you are choosing any goal, be it long term or short term, or you stand the risk of wasting all of your time and money.

So here are 11 short-term business goals that will help you decide on goals for your business.

Content By: Ethan Perkins | May 4, 2019 | Read More Here

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19 Small Business Goals You Can Set This Year

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for The Balance and other popular small business websites.

short term goals in business plan

Goal setting is one of the most important activities you can do in your small business, regardless of how old your business is, where you are located, how profitable it is, or what you sell. Goals help you stay focused and they can prevent your business from becoming stagnant. Your business goals keep you moving forward and set the stage for ongoing success. 

Although we often think of goal setting as something we do at the start of every year, the truth is that it is extremely important to work on your business goals all year long. You should be setting goals multiple times each year, tracking your progress, and refining the strategies you are following in order to achieve your goals on an ongoing basis. 

To help you get started with your small business goals this year, here is a list of goals that have the potential to change your business for the better. Pick one or two that are fitting for your small business, turn them into SMART goals (more on that at the end of this article!) and create a plan to tackle them in the coming months. 

Reduce Ongoing Business Expenses

This is a goal that is fitting for most small businesses. After all, what business owner would not want to reduce the costs of running his or her business? As you set this goal for the year, be specific about how you will reduce business costs — using more technology, reducing debt, or changing up your operations — in order to make it stick. 

Hire Your First Employee

If your solo business has reached the point where you can't continue to maintain it in your own, make this the year you expand by hiring an employee. Take time to consult your accountant and attorney to make sure you follow all of the necessary regulations, and to confirm that now is the right time for you to hire an employee before moving forward. 

Ramp Up Productivity in Your Business

Your level of productivity can directly impact your bottom line, so it's never a bad idea to set a goal to boost your productivity and the productivity of your team. You can become more productive by eliminating distractions during the work day, improving the way you use business tools such as email, and by incorporating the use of productivity apps. 

Create a New Customer Service Process

How do you communicate with your employees and ensure their satisfaction with your business and products and services? Set a goal that focuses on making your customer service process exceptional, handling customer complaints more effectively, or incorporating customer service into your social media practices. And don't forget about the power of asking your customers for feedback in order to identify what your business can be doing better. ​

Increase Traffic on Your Business Website or Blog

More website traffic often translates into increased sales and customer loyalty, making this a great goal for small businesses. There are many ways to get more eyes on your website or blog. Start by creating a plan to ramp up your content marketing strategy . Then, once you have relevant and engaging content ready to share on your website or blog, try one of these five ways to drive targeted website traffic. 

Create a New Product

If you haven't changed up your product line in a while, one way to give your business new life is by creating a new product to add to your offerings. Consider the feedback you have received from customers and their buying behavior as you get started with this goal. You can also consider changing up the way you market an existing product since sometimes a new spin can give an older product new life. 

Start Using Social Media Marketing in Your Business

It is never too late to add a new marketing tactic in your business, and if you have been resistant to social media, this is the year to dive in. Learn more about using social media for small business by reading this collection of articles, then pick on social platform and set a goal to incorporate it into your marketing plan this year. 

Improve the Financial Health of Your Business

Do you have a handle on what money is coming in and going out of your business every day? Do you have an ongoing budget to guide your expenditures? Make this year the year you lock down your spending and improve the fiscal health of your business. Start with these tips for giving your small business a money makeover. 

Open a Second Business Location

If you have a brick-and-mortar shop that is doing well, it may be time to consider opening a second location. Follow these tips on choosing a location for your business as you explore if expanding your footprint is the right move for your small business. 

Go Paperless

Eliminating or reducing the amount of paper you use in your small business can cut costs and improve productivity, if it is done successfully. But keep in mind that going paperless is not right for every business. Before you commit to this goal, take a look at the pros and cons of a paperless office to decide if this is can work in your small business. 

Conduct a Marketing Audit

Sometimes we get caught up in the "doing" and forgot to check if what we are doing is worth the time and money we are investing in it. When was the last time you took stock of all of the marketing activities you are doing in your small business, and measured the level of success of each of them? Commit to doing a marketing audit this year to improve the effectiveness of your marketing investment.  

Do a Thorough SWOT Analysis

A SWOT analysis is a tool that helps you identify the strengths and weaknesses of your business, a new product offering and of the competition. It can be used in any stage of business to help you determine what makes your business unique, identify potential new areas of the market that are untapped, and explore what your competition is doing better than you are. Do a SWOT analysis this year as part of a larger process to improve your decision-making ability. 

Increase Your Market Share

Capturing a larger part of the market is a key component in making your business more competitive and increasing profitability. One way to start with a goal of increasing market share is by doing market research . Then, try one of these five ways to increase market share and capture a larger part of the market. 

Create a New Employee Incentive Program

Keeping up the morale and motivating your employees to work hard in your business can be a challenge. This is especially true for small businesses that do not always have the resources to offer financial incentives. The good news is that employee incentives do not necessarily need to be financially driven.  Take a look at these non-monetary and low cost incentive ideas.

Find New Opportunities for Networking

If you are not actively networking in your small business, set a goal this year that gets you in front of more people and expands your business network. You can attend more conferences, ramp up your online networking on platforms like LinkedIn , and even share your expertise by speaking at small business events. 

Work on Your Personal Brand

Many times in small business, success is reliant on the business owner and his or her ability to stand out in the crowd. This is why it is so important to develop a personal brand. If you have not spent time on creating your own brand yet, make it a goal for this year, and boost your credibility at the same time. 

Revamp Your Business Plan

You probably created some type of business plan when you started your business, but when was the last time you took a look at it? This year is the perfect time to dust off your business plan, see where you are in relation to where you expected to be, and create a new plan that helps you get even further with your small business. Try this quick and easy business planning exercise and these 14 business plan writing tools  to get started.

Schedule a Break From Your Business

If it has been a while since you took a break from your business, you should consider scheduling one this year. Not only can time off help to reduce stress and prevent burnout,  but it can also give you a fresh perspective that you can use in your business when you return. Of course, taking a break — even a short one — from your business is often easier said than done. Consider these tips for taking a working vacation that gives you some downtime without being completely disconnected. 

Use SMART Goal Setting

Once you have some ideas about goals you can set in your small business, it is time to take the next step and turn each goal into a SMART goal. A SMART goal is one that is specific, measurable, attainable, relevant and time-based. For example, a goal to increase your market share could become: Increase market share by 3% before the 4th quarter of 2017. This version of the goal meets all of the SMART criteria.

Review this article on  SMART goal setting  and use the resources in the  Ultimate Guide to Small Business Goal Setting  to set and achieve all of your small business goals this year. 

Examples of Long- & Short-Term Goals for a Business

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Growing a business requires setting short- and long-term goals. Often the short-term goals are the steps necessary to achieve the longer-term goals. You can choose related areas such as advertising and revenue, and base short- and long-term goals within these categories.

An example of a short-term goal is to increase your advertising budget each month for the next three months. An example of a long-term business goal that the short-term goal helps achieve is to double business revenue by the end of the fiscal year.

Revenue Goals and Supporting Goals

If your long-term revenue goal is to double revenue by the end of the current fiscal year, another example of a supporting short-term goal is to contract an advertising consultant for one month to help you analyze and capitalize on your customer's buying trends. Another short-term goal example is to spend the next month learning your primary competition and brainstorming on what you offer that they don't. You can us this research and design a new advertising campaign that highlights the unique points about your business or products.

Customer Service Goals

One long-term goal for customer service would be achieving at least 95 percent positive customer feedback. An example of a supporting short-term goal is to redesign the customer service research process to include new questionnaires and incentives, such as monthly drawings for free products or discounts on future purchases for customers who take the time to respond.

Employee Appreciation Goals

Some businesses establish a long-term employee appreciation goal of awarding an employee of the year award to the employee who provides the most creative input during the year in terms of practical ideas to improve the company. Supporting short-term goals are to award employee of the month designations each month throughout the year to mark the progression of creative input, and to include more employees in the reward process than is possible with a single annual award.

Community Outreach Goals

Building the company's name recognition within the community through community outreach projects is a popular long-term goal for businesses. Examples of short-term supporting goals are to reward employees who volunteer with designated community programs with additional time off, bonuses or gift cards. Another short-term supporting goal is to choose one or two high-profile annual charity events to sponsor.

Website Traffic Goals

A long-term goal regarding web traffic is to increase traffic to your company's site by at least 50 percent by the end of the current fiscal year. Supporting short-term goals are to research and purchase web traffic analysis software to better pinpoint current traffic trends, to hire a web consultant for one month to propose and implement programming changes to make the site appeal to a broader audience than your traffic trend research suggests currently exist.

Another example of a short-term goal is to select a medium for advertising your site other than the Web, such as a bus campaign where you advertise your site address on the side of city buses for one month, or billboards, where you lease a billboard in a conspicuous place in town for one month.

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An attorney for more than 18 years, Jennifer Williams has served the Florida Judiciary as supervising attorney for research and drafting, and as appointed special master. Williams has a Bachelor of Arts in communications from Jacksonville University, law degree from NSU's Shepard-Broad Law Center and certificates in environmental law and Native American rights from Tulsa University Law.

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What are Short and Long-term Business Goals?


A critical aspect of having a successful business is its functionality and goals. Having a business goal is essential to an entrepreneur or organization because this helps them to measure success and foresee the longevity of their business.

Business goals are preferably the things that a company expects to accomplish during a specific time period. They guide you in the proper direction and motivate you to take the necessary steps to get there. Setting business goals is beneficial to both large and small businesses. However, when it comes to establishing goals, you need to identify the purpose of short-term and long-term goals.

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What are short-term goals in business?

Short-term goals are something you wish to achieve in the  nearest future.  The term  nearest future  refers to the current day, week, month, or year. Short-term goals are sometimes known as smaller goals because they have a shorter time range. The time range for short-term goals is usually substantially shorter for when the time span exceeds a year, you’ve reached the level of long-term goals.

What is a long-term goal in business?

Business goals establish a clear understanding of what a business wants to accomplish over a given period of time. They help establish the desired result that employees can work towards and observe the progress being made, which boosts morale. Contrary to short-term objectives, long-term business goals are things that you want to achieve in one, three, five years or more into the future. Any successful business has clear and defined long-term business goals that set the direction of the company.

Importance of business goals

Business goals are clearly defined steps and processes to achieve significant business objectives within an established time. For all employees participating in the business, goals must be precise and clearly stated. Having clear, well-communicated business goals, especially when you run a small business allows all employees to be on the same page for how you want the company to operate and reach the goal in the most effective way. Here are a few additional reasons why businesses require business goals.

Defines Success

One importance of business goals is to define success. But, in order for you to achieve business success, you should define what success looks like to your employees. Also, you need to consider what you believe your company is capable of when setting business goals.

Keep team working together

With goal setting, the management team can develop strategies and methods to enhance the performance goals of the team. Having the ability to keep the team working together around set goals is one of the most important advantages of utilizing business goals.

Maintain accountability

You can break down your business goals to the individual level once you have established them. Having business goals can help you to maintain accountability for all the levels of the organization, from the highest management all the way down to the individual company members. When team members are given responsibilities of their own, it is easy for managers to monitor how they are performing and when if they need further assistance.

Improve decision making

If your organization tracks both its short-term and long-term business goals on a regular basis, you can utilize previous goals to guide your decision-making and planning. For example, if your company implements a new marketing strategy to measure its growth and success, you may use the information to develop a performance-based business strategy for the future year.

How to set a goal?

Determine your goals.

The first stage in developing both short and long-term business goals is to identify the things you want to achieve in the following years. Many people believe that creating goals set for ten years is good, but you can create goals that can be achieved as soon as one year, five years or as far in the future as thirty years. Set business goals as you can for your company with the time frame you choose.

Think SMART goals

Your employee/s contributes a lot to the success of your organization. Perhaps, if you want to serve a bigger market in your industry, make sure that you think of SMART goals. SMART goals are one that is designed to make goal setting easier. SMART goals include all of the following factors to help you focus your efforts and increase your chances of success.

Specific: A goal should be defined that is both clear and explicit. If the goal is not clear, you won’t be able to focus your efforts or feel motivated enough to attain them.

Measurable: Maintaining a record of your progress will help you keep on track, remain motivated, fulfill deadlines, and take pleasure in the feeling of excitement of getting closer to your objective.

Achievable: While planning a realistic goal, you may discover new and untapped opportunities or resources that can help you attain it. Of course, a larger goal means larger opportunities open with technical skills needed, so keep in mind all the time the precautionary steps you need to take in order to attain a goal.

Relevant: You do not want to create goals that are not relevant to the industry that your business belongs. As a result, ensure that your methods and plan will be in the right direction and also guarantee that you reach the goals related to the business.

Time-bound:  Every goal requires a deadline to focus on and something to work towards. Give classification to your plan and categorize it if it is a short-term goal or a long-term goal. by doing you can set and arrange them according to priority.

Arrange your goals according to priority

Many businesses have a number of long-term goals they intend to achieve. As a result, it’s critical to prioritize the goals on which you want to reach out first and devote your company’s resources to achieving them before moving on to other objectives. Setting priorities will help the people involved in the business environment to keep their center of interest and effort to the ones that shall be done first while still making progress for the long-term goal.

Make an action plan

Your goal will never be accomplished if you do not put any action into it. When listing setting business goals, make sure that you also have an action plan on how to attain them and perform specific actions in response to your listed business goals.

Track your progress regularly

Regularly tracking short and long-term goals is a key part of reaching them. It’s easy to forget about long-term goals or lose sight of the end goal because they can take a long time to reach. Keeping track of your progress toward each objective can help you stay on track and make any required changes.

What are three examples of long-term goals?

You already have the meaning and purpose of a short-term and long-term goal, yet we do not stop there. You are about to know the three popular examples of long-term goals, the following are the details:

Personal Goals

Whether it is for business or own life, personal goals are essential. Setting personal goals can help you improve your life. In this way, you will feel satisfaction in achieving your dreams, overall happiness and well-being. But before you set your personal goals, make sure that you identify your purpose or what you want your life to be in a few years.

Professional goals

Professional goals are what you set so you can retire satisfied with your career and business life. In other words, they are your long-term career goals. Setting a long-term goal for your business identifies its success. Let’s take an example of the fast-food chains, many of them started way before the ’80s or ’90s, but up until now, they are still in service. Do you wonder how it happened? It is because they set an amazing goal for their business and pass it through generations. If you want your business to reach this level, make sure that you set a concrete goal for it.

Financial goals

Long term financial goals differ from personal and professional goals because it has a purpose in both personal and professional aspects. In business, financial goals play a big role when lifting your feet off the ground. You started your business small, so you will begin receiving pennies in return, but in the long run, when you have already overcome the system, you will indeed receive big among in return for your hard work. While for professional reasons, you surely want to retire early and not worry about expenses during those times so, it is good to have long-term goals for your finances.

What can hinder the business goal?

Some concrete examples that can hinder a business goal are the sudden changes in how the business works under a government ruling. Many businesses did not expect this to happen, just as they did during the first few months of the pandemic. But when you have a business goal, you can adapt and be prepared for such circumstances that might occur.

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Written by Earl Timothy

A writer, who wants to share his thoughts with people of any age and converse with them through his writing. He writes in different niches, from pets, travel, adventure, and more. But now, he is currently writing business and industry articles for the Government Contracting sector.

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57 Short-Term Goals Examples to Help You Succeed Today

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Are short-term goals really necessary?

If goals are our vision of an ideal future, shouldn’t we just focus our attention on achieving our long-term goals?

However, short-term goals are just as important as long-term ones. In fact, without the former, there is a higher chance of failure to achieve our long-term goals.

In this article, we will give 57 short-term goals examples to inspire you to reach the success you envision for your own life.

Table of Contents

What Are Short-Term Goals?

A short-term goal is an outcome you want to achieve in 12 months or less . A short-term goal is easier to accomplish than a long-term goal because it focuses on the immediate future. A short-term goal can be accomplished with simple milestones, broken down into daily goals and weekly goals .

For example, a great short-term goal would look like: “I will increase my salary by 10% in the next six months.”

Short-term goals allow you:

  • focus on doing the necessary things to achieve something
  • see where you’re headed and what you need to do to achieve something
  • identify the next steps you have to take
  • check on your progress to see if you’re still on track
  • overcome your tendency to procrastinate

Let’s use the analogy of driving at night to an unfamiliar destination. The map to the place is the long-term goal. The car’s headlamps that allow us to see through the dark and to drive safely are the short-term goals.

RELATED: 21 Examples of SMART Goals

Want to set goals you can actually achieve? Then watch this video that provides a quick overview of SMART goals with 21 examples.

Short-Term Financial Goals

1. set up a savings account this month.

A savings account is a one of the more secure ways to keep your money safe. Moreover, the capital earns interest over time, especially if you open a high-interest account.

The money you have in the bank can be used for future projects, unforeseen expenses, or for funding your retirement cruise.

2. Reduce or eliminate your credit card debt this year

Paying off credit card debts can eat up a large chunk of your monthly income. Also, outstanding debts can negatively impact your credit score. More importantly, credit card debt has been linked to some  health disorders .

By reducing or fully paying your debt, you’ll be less stressed, you will be able to spend your money on things you really enjoy, and you can improve your credit score. Eliminating your credit card debt this year can be your ticket to long-term financial security.

3. Start tracking your budget

We’re still talking about financial security in the near future. When you track how you spend your money, you become aware of your spending habits and stop spending unnecessarily.

One way to track your budget is to write down your daily expenditures (down to the last penny) in a small notebook. Another way is to use a money-saving app designed for this purpose. Head over to this post to check out our review of  the best money-saving apps this year .

4. Set aside some money for a “rainy-day fund”

Apart from the savings account you’ve opened recently, setting up a rainy-day fund is also a practical short-term goal. This money, whether stored in your house inside a jar or deposited in the bank in another account, is what you’ll dip into when you need to pay for some minor emergency expenses.

The rainy-day fund had been used by others for home repairs, tire replacements, and buying the groceries in the event of a job loss.

5. Learn about stocks and investments

Even if you don’t invest in stocks this year, learning all you can about it can help you make sounder financial decisions in the future. Learning about it now gives you the knowledge about the stock market and how to maximize your investments.

Investing in stocks is considered one of the long-term ways to achieve financial security.

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6. Save $1000

When it comes to savings , experts say people should have at least $1,000 in an emergency fund to cover unexpected expenses. If you don’t have $1,000 saved, start by saving $50 from each paycheck until you reach your goal.

You can always get a fireproof safe to store any emergency cash you have in your home.

7. Invest in precious metal

Precious metals, such as gold and silver, are a great way to diversify your investment portfolio. Gold is a good hedge against inflation, and silver can be a good investment in industrial growth.

If you don’t have a lot of money to invest, you can start with just a few ounces of silver or gold. You can also invest in precious metal mutual funds or ETFs.

8. Pay down student loans

If you have student loans, it’s important to start paying them down as soon as possible. The sooner you pay off your loans, the less interest you will have to pay. You can make extra payments on your loans, or you can refinance your loans to get a lower interest rate.

If you have private loans, you may be able to get a lower interest rate by refinancing. You can also consolidate your loans to get a lower monthly payment.

Certain professions qualify for loan forgiveness. If you are a veteran, teacher, nurse, etc., you may be eligible for loan forgiveness.

9. Open a checking account at a separate bank

The bank crash that happened a decade ago is a good reminder of why you shouldn’t keep all your eggs in one basket. If you have all your money in one bank and that bank goes under, you could lose everything.

To protect yourself, it’s a good idea to open a checking account at a different bank. That way, if one bank fails, you will still have access to your money.

10. Sell old items

You can increase your access to cash by selling old items you no longer need or want. Look around your house for things you can sell, such as clothes, furniture, electronics, etc. You can sell these items online or at a garage sale.

If you have a lot of old clothes, you can also take them to a consignment shop. Consignment shops will sell your clothes for you and give you a percentage of the sales.

Short-Term Goals for Your Career

11. be early by 15 minutes for work or for an event.

Getting to work earlier than most people gives you a certain edge when it comes to performance and productivity. The quieter work environment allows you to relax before the start of the daily grind. You are more receptive to ideas and are able to focus better.

Being early for work-related events also gives you the chance to spend extra time with the presenter or trainer. You might gain some insight that won’t be discussed during the event.

People appreciate it if you arrive early. It means you care enough to hear what’s going to be said. And leaders usually notice the early birds. Being early can positively impact your career.

12. Keep your workstation organized and free from clutter

When your workstation is organized, you’ll increase your productivity. Furthermore, having an organized area for working boosts your morale. You will be more inspired to work.

The tidy office also denotes professionalism. It shows your boss, clients, and colleagues that you are dedicated to your job and capable of taking care of details.

13. Earn a professional certificate

Employers usually hire or promote individuals working for them based on their skills and knowledge. Furthermore, they like to see employees who continue to improve their competence.

It shows that one has ambition and is willing to work harder than most to achieve results. Even if you were motivated for purely personal reasons to obtain a professional certificate, eventually your efforts will be noticed. Many employers use professional development, especially if self-motivated, as the basis for promotions and pay raise.

14. Strengthen your communication skills

Having good communication skills in the workplace is advantageous in many ways. Foremost, it helps to resolve conflicts whenever they arise.

In addition, being a good communicator is a big plus when it comes to establishing client relationships, engaging in customer service , ensuring the unity of a team, and provides a room for others to express themselves and share their ideas for the good of the company or the work you do.

Feeling shy to reach out to others? Here are some suggestions on how to  overcome shyness .

Have trouble communicating your strengths to potential clients? Read our tips and examples on professional goal statements.

15. Improve your networking opportunities

Many career experts say that networking leads to success. It contributes a large part to the development of your career. When you meet with people within your company, in the industry where you work, or even in areas outside of your usual interest and expertise, you give yourself the opportunity to improve professionally.

Through networking, you can meet new advisors and mentors. Supervisors will take notice of you. It also gives you the chance to work on your soft skills.

Interested to know more about soft skills? This post gives over a hundred examples of  soft skills you can develop for the workplace .

You can also check out this post to learn how to create SMART networking goals to help you stay focused .

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16. Get a job in my field of study

If you just graduated or are working in an unrelated field, you may need to take extra steps toward getting a job in your field of study. This could involve sending out resumes, attending job fairs, setting up online profiles, or getting an in-house transfer.

The company you are currently at may allow you to transition to your relevant department if something opens up.

17. Start my own business or side hustle

Even if you have an amazing day job, you can start a small business in your off time. Many side hustles become so successful that they eventually lead to quitting your day job.

Don’t be afraid to start small. If you dream of running a bakery, start by baking and selling some cakes or cookies on the weekends as you grow clients.

18. Learn more about the company

You may be surprised by how much you can learn about a company by simply doing some research. You don’t need to be on the inside to understand the company’s mission, values, and goals.

This research can come in handy during a job interview or performance review as you’ll be able to relate your goals to the company’s. Keep up with company info even after you get hired. Staying on top of things may lead to a promotion, raise, or knowledge of discounts others may not know about.

19. Make a career change

A career change can happen by switching to a new company or industry, getting promoted, or taking on a different role within your current company.

You may want to consider changing careers if you’re unhappy with your current situation, are interested in a new challenge, or want to earn more money.

The side hustle option mentioned above is one way to embark on a career change.

20. Get a pay raise

Do some research to see how much people in your field and region with your experience level are making. If you find that you’re significantly underpaid, start looking for a new job. If you’re just a little underpaid or think you could be making more, have a conversation with your boss.

You may be able to negotiate a pay raise by sharing your research, discussing your accomplishments, and having a solid case for why you deserve more money.

21. Revamp my work wardrobe

A new wardrobe may not seem like a career goal, but it can actually help you succeed in your job. Dressing for success can give you the confidence you need to tackle tough projects, make important decisions, and network with clients.

If you don’t have the budget for a complete makeover, start with a few key pieces that will help you feel your best.

22. Learn a new language related to career

Many jobs require at least some knowledge of a second language. Even if another language is not required, it can enhance your career and networking prospects.

For example, if you work in customer service, you may need to be able to speak Spanish to communicate with clients. If you’re in the business world, learning Mandarin may help you network with international clients and partners.

Start by taking a class or downloading a language-learning app. Then, practice using the new language as much as possible. If you are short on time, a language app allows you to study anytime, anywhere. You can also take classes with a live online tutor.

Short-Term Study Goals

23. improve your overall academic performance.

Doing well academically has several positive benefits. It can help you qualify for scholarships. You may not have to worry about money for college.

With good grades, you are usually more confident and more opportunities open up for you when it comes to social life and future career prospects.

24. Spend more time in the library this term

One surefire way to develop the mind is through reading. It helps you grasp the basic requirements in order to function in society.

Moreover, reading is a vital skill when you start looking for a well-paying job. In addition, it helps you discover interesting things about our world and develops your imagination. Reading also sharpens your creativity. Lastly, reading is essential in developing a healthy self-image.

25. Submit all your class requirements (research paper, projects, etc.) a week before their deadlines

Submitting your term paper, book report, projects ahead of time has certain advantages. It frees you from the stress of cramming to meet the deadline.

Finishing class requirements ahead of time is a reflection of your ability to manage your time wisely. Furthermore, once you’ve handed in your assignment, you’ll have peace of mind and you can spend your free time having fun.

26. Enhance your note-taking abilities

Taking notes in class has several benefits beyond the obvious recording of what transpired during a lecture. It actually heightens your alertness and helps you  stay awake in class .

Effective note taking engages your brain and helps you organize the information you’re receiving. You are able to highlight the important parts of a lesson. Reviewing for an exam is easier with notes you’ve taken during class.

You can choose to write your notes by hand or use a note-taking app. Check out our review of the most effective  note-taking apps currently available.

27. Get to know your professors

For a student whose long-term goal includes doing well in school, getting to know your lecture professors is one of the best short-term goals to help you achieve this. Keeping in contact with your professors can be an opportunity for getting higher grades because you are in the position to ask them further information about class materials.

Professors can be a source of inspiration that will be able to point you in the direction of the right career path. Moreover, they can inform you of available internships or career opportunities, considering that college professors are usually involved in various fields of research.

28. Spend less time on the TV

A  2016 Nielsen report revealed that American adults are glued to the TV screen on an average of 5 hours per day. This time could be used for studying or expanding your social circle.

When you watch less TV, you will increase your productivity, establish and strengthen meaningful relationships, and have sharper focus. Check out this post for the other positive benefits of lessening or  stopping your TV habit .

29. Stop procrastinating

Procrastination can lead to stress, poor grades, and unfinished work. If you want to be successful in school, you need to learn to stop putting things off to the last minute. While cramming for exams is common, it is not the most effective way to learn.

30. Find a partner or form a study group

An accountability partner will help keep you on track with your studies . Find someone who is also taking the same course as you and agree to study together for a set amount of time each week.

If you can’t find a partner, try forming a study group with other students in your class. You can meet up to discuss the material and help each other prepare for exams.

31. Create a set study period at home

Set aside a set time to study at home each day. This will help you develop a routine and make time for studying in your busy schedule. Even if you finish your homework early, you can use your home study period to study something extra like a new language or topic.

Short-Term Health and Fitness Goals

32. enroll in a fitness program at the gym.

Exercise benefits you in so many ways. It keeps your endorphins up, thus improving your mood.

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A regular fitness regimen can also help keep your weight down, and strengthens your muscles and improves your bone density. When done right, it can help you live longer. Now, isn’t that the long-term goal for most of us?

Need more workout inspiration? You might also want to check out our posts about  fat-burning workouts and  staying lean .

33. Buy new pair of running shoes

Keeping your motivation high when it comes to exercising can sometimes become a challenge. When you feel your commitment to exercise flagging, you might want to get yourself a new pair of running shoes or other exercise gear.

34. Get up between 5:30 and 6:00 am

Waking up earlier can help jump start success in other areas of your life. When you get up earlier than most people, you have the chance for “me” time.

Take this time to do some  self-care before being swept away with the busy-ness of the day.

35. Cut back on eating out at restaurants and fast food joints

Unhealthy eating habits usually involve eating too much fast food. When you avoid dining out and prepare home-cooked meals as much as possible, you will see an improvement in your health, as well as in your pocket book.

Check out our suggestions on  healthy slow-cooker meals you can try this week.

36. Weigh closer to your ideal weight

The closer your numbers are to your ideal weight, the happier you will be. It also means that you have a lower risk of developing health problems.

For more examples, check out our post on short term fitness goals you can focus on next .

37. Add green smoothies to routine

Green smoothies are a great way to get more fruits and vegetables into your diet . They are also an easy way to make sure you are getting enough vitamins and minerals. If you’re not sure how to make a green smoothie, there are plenty of recipes online.

To make a green smoothie, start by adding some spinach or kale to a blender. Then, add a banana, apple, and some water or juice. Blend everything together until it’s smooth. You can also add other ingredients, such as flaxseed or chia seeds.

38. Quit smoking

If you smoke, quitting is one of the best things you can do for your health. Quitting smoking can reduce your risk of cancer, heart disease, wrinkles, and other health problems. It can also help you save money.

When you’re ready to quit smoking, there are plenty of resources to help you. You can start by talking to your doctor. There are also many quit-smoking programs available.

39. Leave the car keys behind

Try walking or riding your bike instead of driving all the time. Walking and biking are good exercises that can help you save money on gas and contribute to an eco-friendly life. A scenic walk to work or school may also help you relax and reduce stress.

If you live in a city, you may be able to take public transportation instead of driving. This mode of transport can also save money and keep fewer cars on the road.

40. Get a skin exam

Skin cancer is the most common type of cancer in the United States. Early detection is key to treatment and survival. That’s why it’s important to get a skin exam every year.

If you have a family history of skin cancer, you may need to get more frequent skin exams. You can talk to your doctor about how often you should get a skin exam.

41. Cut down on alcohol

Happy hour is a fun way to socialize with friends and colleagues. You can enjoy this time without going overboard. Try to stick to one or two drinks. Sip your drink slowly and alternate with water.

Cutting down on booze will improve your health, help you save money, and may even make you more productive.

Short-Term Personal Goals

42. write 2 pages in your journal every morning.

Enrich your personal life and unleash your creativity with this new habit.  Journaling allows you to be more present in your daily life.

The act of writing down your thoughts is a form of meditation that keeps you rooted to the present. If you’re a writer, this habit can help improve your craft immensely. For the non-writers, keeping a journal helps you develop self-awareness.

43. Establish a morning routine

Getting up early, your daily journal writing, and a fitness regimen the moment you wake up can all be part of a morning routine. A set  morning routine teaches you discipline in how you go about your day.

The positive benefits of this short-term personal goal can spill over to other areas of your life, giving it a sense of order and harmony.

44. Develop one positive habit this month

You may never realize it but habits dictate our lives. Almost half of your actions during the day are not done by conscious choice but by force of habit.

Habits are such a powerful force that you must learn to develop positive ones. Head over to our post that lists over 200  good daily habits that you can apply in your own life.

45. Try something new every day

Embrace the unknown.  Learn a new skill today. When you do, you are actually helping your brain become better at absorbing new information.

When you try something new each day, you will be a more interesting person. You’ll find that it’s easier to relate to others. There will never be a boring day if you have something new to look forward to each time.

46. Attend at least two local personal-development seminars this year

Personal development is not only limited to the workplace. We never really stop learning.

Attending personal-development workshops is a great way of improving yourself. It is also an opportunity to expand your network.

47. Find Inspiring media

Look for some inspiring podcasts, book series, or tv series that can help you on your personal growth journey. It can be really helpful to have some sort of motivation when working on bettering yourself.

48. Take yourself out on a date

Whether you are single or attached, treat yourself to a special date every once in a while. It doesn’t have to be anything big or fancy. Just something to show yourself some love.

49. Get back to an old skill

Do you wish you continued playing the flute , painting, or biking? It’s never too late to get back into an old hobby (even one from childhood), and you may find you enjoy it now more than ever.

50. Start a journal

Daily journaling is a great way to write down things you are grateful for, document your personal growth journey, and work through any challenges you may be facing. You can always look back through old entries to see how far you have come.

Short-Term Goals for Relationships

51. create daily family rituals.

Daily rituals give members of the family, especially the younger ones, a sense of belonging. These activities help bring the members closer to each other.

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If  you are a parent , the rituals can be the springboard for teaching family values such as responsibility, compassion, and kindness.

52. Make at least one new friend

You are never too old to make a new friend. Bringing new people into your life where you are now can help you learn and grow from different perspectives.

While those old friends are treasures, some may not be able to understand the point you are at now.

53. Have a weekly date night

If you are in a relationship, make time for a regular date night. This romantic evening can always be at home – just make sure you don't get disturbed. Date night is a great way to keep the romance alive and reconnect with your partner. If you have kids, you may need to hire a babysitter or trade-off with another couple.

54. Volunteer together

Volunteering is a great way to give back and it can also be a bonding experience for couples. Find a cause that you are both passionate about and sign up to volunteer together.

You can build houses with Habitat for Humanity, walk dogs at the local animal shelter, or serve meals at a soup kitchen. Help the environment and clean up your local park or beach.

55. Reconnect with an old friend or family member

With our busy lives, it's easy to lose touch with the people we care about. Make an effort to reconnect with an old friend or family member. You may be surprised at how much you have in common now. However, don't be alarmed if you don't end up close again – some people are just meant to be in our lives for a season.

Short-Term Goals for Spirituality

56. create daily affirmations.

Choose a few positive affirmations that resonate with you and write them down. Read them out loud to yourself each day, preferably in the morning when you wake up. Doing this activity regularly can help train your mind to focus on the positive and attract more good into your life.

57. Read different spiritual scriptures

From the bible, the Koran, to the Bhagavad Gita, there are many spiritual scriptures out there. Pick one that you are curious about and commit to reading a bit each day. You may find that it provides you with guidance and wisdom in your life.

Well, that’s it. Short-term goals are just as important as long-term ones.

As a reminder, your full commitment is necessary to achieve the goals you set for yourself, whether they are for intermediate , medium term , or short or long term . (To help you plan better, you can use one of these monthly goals templates .)

Rewarding yourself when you’ve accomplished a goal is a way to stay motivated. Check out our article  on how to reward yourself after accomplishing a task or goal for ideas to try.

Which specific short-term goals examples resonate with you? We’d love to hear about your own experience of having goals that changed your life. Feel free to share it in the comments section below.

Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals .

short term goals examples | medium term goals | list of short term career goals

Worried About Your Kids Future? Here Are 10 Tips To Secure Financial Future To Your Child

Feb 19, 2024

Save Money For Higher Education

Plan early and start saving for higher education to provide a good education. ​

Get A Term Insurance

Term insurance ensures financial stability in the face of unexpected tragedies, and offers security to families in times of crisis.

​Open a Bank Account ​

Setting up a dedicated bank account in the child's name for gifts and savings.

Take A Health Insurance

Include health insurance in your investment plan to shield your child from unforeseen events, providing crucial financial support when needed.

Plan for Short-Term Goals

Focusing on short-term expenses like education, clothes, and baby food.

​Teach Money Lessons​

Passing down valuable lessons on saving and handling money from childhood sets the foundation for a secure financial future.

Optimise And Diversify Investments

Avoid risks by diversifying across asset classes in your financial plan. Shift from equity to debt as you approach your goal for balanced returns.

You may also like

​open money talks at dinner.

Encourage financial discussions at the dinner table to foster an open mindset about money, breaking traditional norms.

Emergency Fund: Be Prepared

Always stay ready for unexpected emergencies. Despite thorough planning, unforeseen situations can arise. An emergency fund acts as a safety net.

Track Your Plan for Success

Keep tabs on your financial plan to ensure success. Regularly update your budget, aligning expenses with goals. While challenges may seem endless, consistent efforts today ensure a brighter future for your children.


The visual story is meant for informational purposes only, and should not be considered as any investment advice. Times Now Digital suggests its readers/audience consult their financial advisors before making any money-related decisions.

Thanks For Reading!

Next: Elevate Your Wealth: Master These Golden Rules For Sip Growth


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    Short-Term Business Goal Example #1: Define Your Value Proposition Clearly define your value proposition. Because if you don't identify your customers. And deliver value to them. You don't have a business. So, think long and hard about who your customers are. And what they desire from your product or service.

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    11 Short-Term Business Goals: Set Smarter and More Effective Goals So you have started your business. Congratulations! But the simple, ugly truth is that your business might fail before it reaches its second anniversary. I don't mean to be blunt, but it is just the truth. You might be wondering why.

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    05 of 19 Increase Traffic on Your Business Website or Blog Getty Images More website traffic often translates into increased sales and customer loyalty, making this a great goal for small businesses. There are many ways to get more eyes on your website or blog. Start by creating a plan to ramp up your content marketing strategy.

  15. Examples of Long- & Short-Term Goals for a Business

    A business needs to set short-term and long-term goals as part of its planning. Goals can be chosen in areas like Revenue, customer service, employee appreciation, community outreach and web traffic.

  16. What are Short and Long-term Business Goals?

    The term nearest future refers to the current day, week, month, or year. Short-term goals are sometimes known as smaller goals because they have a shorter time range. The time range for short-term goals is usually substantially shorter for when the time span exceeds a year, you've reached the level of long-term goals.

  17. Short Term Goals: 15 Examples and How to Achieve Them

    Guides Jul, 13 2021 Updated: Jul, 5 2022 • 5 min read Short Term Goals: 15 Examples and How to Achieve Them Time to put some plans to action! Use this guide to create short term goals and set yourself up for success with actually achieving them. Many of us think about setting big life goals. Maybe you want to win the New York City Marathon.

  18. The Key Differences Between Short- and Long-Term Planning

    Short-term planning can factor in these concepts to reach success: Cash flow Budget Savings of capital Investments of stock Organization Communication Ability to network Attention to detail Daily routines What is long-term planning? Long-term planning displays how your business can be successful over a continued period.

  19. Why Business Is About Both The Short-Term And The Long-Term

    They overemphasize neither the short- nor the long-term. They realize it is not a case of choosing one or the other; it's about both. They push the organization to maximize near-term performance ...

  20. 57 Short-Term Goals Examples to Help You Succeed Today

    36. Weigh closer to your ideal weight. The closer your numbers are to your ideal weight, the happier you will be. It also means that you have a lower risk of developing health problems. For more examples, check out our post on short term fitness goals you can focus on next. 37. Add green smoothies to routine.

  21. 14 Short-Term Goals to Improve Your Career Today

    Jennifer Herrity Updated July 31, 2023 Video: How To Create Time-based Goals We explain how to harness time-based goals and give examples of powerful goals with measurable milestones along the way. Short-term work goals can improve your career prospects by helping you define your objectives for a certain period of time.

  22. Worried About Your Kids Future? Here Are 10 Tips To Secure Financial

    Plan for Short-Term Goals. Focusing on short-term expenses like education, clothes, and baby food. Credit: iStock ... Keep tabs on your financial plan to ensure success. Regularly update your budget, aligning expenses with goals. While challenges may seem endless, consistent efforts today ensure a brighter future for your children. ...