social media marketing plan for travel agency

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Social media marketing for travel agents (+20 examples & tips).

• The 5 best social media marketing networks for travel agents.
• How to implement social media marketing strategies for your agency.

Social Media Marketing for Travel Agents – The 5 Best Social Networks

• How many social media networks do you have the time and money to run?
• Where is your audience and which social media networks should you choose?
• How often can you schedule posts and do you need tools to help you?
• How will you integrate all of your social media channels and your website?
• How do you want to tackle a social media marketing advertising strategy?
• How important is social media management and which tools do you want to use for it?

Which Social Media Platforms are the Best for Your Travel Agency?

Facebook social media marketing for travel agents, instagram and pinterest social media marketing for travel agents, twitter social media marketing for travel agents, linkedin social media marketing for travel agents, other social media marketing options for travel agents, how to use social media to market travel as an agency.

• Stay on top of hot trends and vacation spots.
• Hold sweepstakes and run contests on social.
• Crowdsource images and promote user-generated content.
• Push your blog content, add reviews, and curate great travel content.
• Articles on Hot Spot Locations
• Travel Tips and Warnings
• Packing Tips and Local Fashion
• Travel Guides and Must See Lists
• Unique Hotels and Accommodation
• Bucket Lists and Dream Vacations
• Use Periscope or Facebook Live to live stream content.
• Cruise Ship Tour
• Hotel Review
• Food Experience
• Museum Tour
• Street Performance
• Local Event or Festival

Social Media Marketing for Travel Agents and Tour Operators

UPDATED: October 23, 2023

Are you using social media marketing to promote your tours? If yes, then you should know that these platforms provide the perfect opportunity for travel companies to reach out to their target audience.

Social media marketing for travel agents and tour operators has become a powerful tool to connect and engage with travelers .

In fact, according to a study conducted by HubSpot , consumers trust brands that engage with them through social media.

There are several ways to boost your social media posts. These include posting images, videos, or infographics. They also include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, etc.

How Do Tour Companies Get Clients?

"As of January 2022, there are 3.96 billion total social media users across all platforms."- Social Media Usage Statistics, Sprout Social

A travel agency that wants to connect with past customers and potential customers should consider the importance of an active online presence. Consumers trust brands that engage with them through social media channels.

With customers on social media, travel companies need to create engaging content that makes sense. This content should be informative, entertaining, or both. It should also be shareable.

The best way to create shareable content on social media is to post images, videos, or infographics because these types of content are more likely to be shared than text-based posts.

Step-by-step Guide: Social Media Marketing for Travel Agents

There is no secret to creating great content and winning social media marketing, but there are strategies to compete well. To start with, here are some content ideas for your travel tours business:

1. Content Ideas for Social Posts

It can be hard to know what content to post on social media, and even harder to come up with new ideas on a regular basis.

If you're feeling stuck when it comes to creating content for your social media accounts, you're not alone. Most businesses struggle with this same challenge.

Here are some ideas for social media efforts you can start with:

Share a Food Recipe Inspired by a Favorite Travel Memory

When it comes to travel, one of the best things about it is the food. There are so many different cultures and cuisines to explore, and each one is unique and delicious.

If you’re looking for a way to spice up your social media posts, why not share a food recipe inspired by your favorite travel memory?

Whether it’s a traditional dish from your home country or something you discovered while exploring a new city, this is a great way to engage with followers and share your love of travel.

Ask the Question: “Where are you planning to travel next?”

Asking your followers where they are planning to travel next is a great way to get engagement and generate discussion. It can also help you get ideas for your own travel plans.

By asking your followers where they are planning to travel next, you can get a variety of responses and learn about new places to visit.

You can also use this question as inspiration for your own social media posts, sharing photos and videos of your favorite travel destinations.

Start a Travel Photo Chain

One way to engage followers and generate discussion is to start a travel photo chain. This is where you post a photo and ask followers to share their own photos in response.

This can be a great way to see the world through your followers’ eyes and learn about new places they’ve visited.

To get started, post a photo of your favorite travel destination and ask followers to share their own photos in the comments. Then, choose a few of your favorites and repost them on your page. Be sure to tag the original poster so they can see their photo being shared.

This is a great way to get engagement and interaction from your followers while also getting some great content for your social media feeds.

Focus on Sharing Domestic Destination Ideas and Experiences

When it comes to digital marketing, local businesses should focus on sharing domestic destination ideas and experiences.

This can help local businesses connect with future customers in a meaningful way and boost their social media marketing online on every single social media platform possible.

Here are some ideas:

• Sharing photos and videos of favorite domestic destinations
• Asking followers to share their favorite domestic travel experiences
• Creating lists of domestic travel destinations
• Highlighting special deals and discounts for domestic travel
• Post online reviews of happy customers during their travel

By focusing on sharing domestic destination ideas and experiences, businesses can improve brand engagement and boost online visibility.

Share Interesting Cultural Facts and History

When it comes to travel, one of the best things about it is learning about new cultures and customs.

By sharing interesting cultural facts and history in your social media posts, you can engage followers and educate them about the world around them.

Some ways to share interesting cultural facts and history in your social media posts include:

• Sharing photos and videos of interesting places and landmarks
• Asking followers to share their own photos and videos of cultural experiences
• Creating lists of interesting facts about different cultures
• Highlighting special deals and discounts for cultural travel experiences
• Encouraging user-generated content by sharing photos and videos from followers

By sharing interesting cultural facts and history in your social media posts, you can boost your social media engagement and connect with customers in a meaningful way.

2. Boost Your Social Media Posts

There are a few things travel industry businesses can do to boost their social media posts and increase engagement.

Here are ways how you can boost your social media posts and increase your travel business' brand presence:

Use images, videos, or infographics

Images, videos, and infographics are more likely to be shared than text-based posts. Aside from being shareable, they are more visually appealing and easier to consume.

• Boost brand awareness
• Visually appealing and engaging
• Shareable to consumers' connections

Connect with Social Media Channels

In order for tour operators engage with customers on a social media platform, it is important for businesses to create accounts for their brands.

This can include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, or any other type of social media marketing.

By creating accounts for their brands, a travel company can increase its social media engagement and connect with customers in a meaningful way.

• Increase social media engagement
• Connect with customers in a meaningful way
• Reach more potential customers
• Establish brand authority

Engage and build relationships

In order to build relationships with customers on social media platforms, it is important to engage with them. This can include responding to comments or messages, sharing user-generated content, or hosting giveaways or contests.

By engaging with followers, businesses can show that they care about their customers and build long-term relationships. Which is another great way to boost your social media posts and increase brand awareness online.

• Boost social media posts
• Show customers you care
• Strengthen customer relationships

Post regularly

One of the most important things you can do to boost social media marketing is to post regularly on your social media accounts. This will help keep your audience engaged and increase the visibility of your brand.

To boost your social media posts, make sure you post regularly on your social media accounts. This can include posting daily, several times per week, or whatever frequency is best for your business and audience.

• Keep your audience engaged
• Increase the visibility of your brand
• Boost your social media posts

Invest in paid advertising

While organic reach on social media platforms has declined, businesses can still increase their visibility and engagement by investing in paid advertising.

There are many different types of paid ads that businesses can use to boost their posts and connect with customers. These include sponsored posts, promoted tweets, display ads, banner ads, etc.

To boost your social media posts and presence online, consider investing in paid advertising. This can help increase your brand visibility and engagement with customers on social media platforms.

• Instant results
• Build stronger relationships
• Gain better customer understanding

Use hashtags

Hashtags are a great way to increase the visibility of your social media posts. When used correctly, hashtags can help connect your content with like-minded individuals and groups.

When creating social media posts, businesses should consider using hashtags. This type of content is more likely to be shared and can help increase brand awareness.

• Increase the visibility of your social media posts with hashtags
• Connect with like-minded individuals and groups using hashtags
• Get more shares and brand awareness with hashtags
• Improve customer engagement with hashtags

Social Media Marketing for Travel Agents & Tour Operators: Best Practices

Aside from boosting your social media posts, tour operators must also consider a handful of things to better build travel business on social platforms.

Understand your target audience

" 44% of users shop for products on Instagram weekly (and 28% of those shopping activities are pre-planned)."- Social Media Usage Statistics, Sprout Social

When it comes to social media marketing, it is important for businesses to understand their target audience.

This means understanding who they are, what they want, and what they are looking for.

By understanding their target audience, businesses can create content that is relevant and appealing to them. This can help increase social media engagement and connect with customers in a meaningful way.

Research your competition

When it comes to social media marketing, it is important for businesses to research their competition.

This means understanding what they are doing on social media, what type of content they are sharing, and how they are engaging with followers.

By researching your competition, you can learn what works and what doesn’t, and then apply those findings to your own social media strategy.

Create interesting and engaging content

One of the most important things businesses can do to boost their social media marketing is to create interesting and engaging content. This will help keep followers engaged and increase the visibility of your brand.

To create interesting and engaging content, make sure you post regularly on your social media accounts. This can include posting photos, videos, infographics, or other types of content. You can also consider collaborating with influencers or creating user-generated content.

By creating interesting and engaging content, businesses can build strong relationships with customers and boost their social media marketing online.

Keep up with industry trends

It is important for businesses to keep up with industry trends in order to stay competitive. By understanding the latest trends, businesses can create content and marketing strategies that resonate with customers.

One of the best ways to stay up-to-date on industry trends is to follow industry publications and blogs, as well as social media platforms such as Instagram and Facebook.

Offer unique experiences that set you apart from the competition

When it comes to social media marketing, it is important for travel industry businesses to offer unique experiences that set them apart from the competition. This can help businesses connect with customers in a meaningful way and boost their social media marketing online.

Some ways businesses can offer unique experiences that set them apart from the competition include:

• Offering exclusive deals and discounts
• Creating custom content
• Hosting contests and giveaways
• Collaborating with influencers
• Creating user-generated content

Know the best times to post

Posting at the right time is essential for businesses looking to boost their social media channel engagement. By knowing the best times to post, tour operators can ensure their content is seen by the most people and reaches the right audience.

"TrackMaven recommends 9 pm-8 am as the ideal times for posting pictures and videos. Actually, during these times, and specifically on Thursdays and Mondays, there are more chances to get a great response to your posts."- Best Times to Post on Social Media in 2022, Social Pilot

The best times to post on social media vary depending on the social media platform. However, general rules of thumb include posting during the weekday and during business hours.

Mastering Social Media Strategy for Travel Agency & Tour Operators

The social media landscape is always changing, and tour operators that want to stay ahead of the curve need to be willing to experiment with new platforms and strategies.

Stay up-to-date on industry trends, create engaging content, engage with followers, and invest in paid advertising. These are all essential components of a successful social media strategy.

If you’re looking for tour operator software that can help you boost your social media marketing, we have just what you need. Our software is designed to help businesses connect with customers and increase sales. Contact us today to learn more!

How can I effectively promote my travel agency on social media?

Promoting a travel agency on social media requires a strategic approach that combines engaging content, targeted advertising, and consistent interaction with your audience.

Here are our quick tips on how to promote a travel agency on social media:

• Select Platforms: Prioritize Facebook for travel deals and a description for your travel agency's Facebook page. Use Instagram for captivating travel photos.
• Engaging Content: Boost your travel agent business by sharing travel photos, videos, and blog posts about travel tips and trends.
• Be Consistent: Most travel businesses plan with a content calendar. With one, you can manage your post frequency, come up with creative content variations, and publish in a timely manner, especially during special holidays.  
• Use Hashtags: Incorporate popular travel-related hashtags and create a unique one for your agency.
• Engage & Collaborate: Respond to comments, share customer testimonials, and partner with travel influencers.
• Special Offers: Offer exclusive deals to your social media followers to improve your travel agent business.
• Analyze & Adjust: Use analytics to refine your strategy, ensuring consistent growth.

By following these steps, you'll learn how to improve your travel agent business and create an effective marketing strategy for travel agencies on social media.

What should I post on social media for a travel agency?

For the travel and tourism industry, it's essential to post visual content showcasing destinations, travel packages, and customer experiences. Engage audiences with video content, travel ideas, and fun content like quizzes about specific destinations. Run social media contests to encourage participation and showcase positive customer reviews. Managing comments, both positive and negative, is crucial to maintain a strong brand image.

What is the best social media platform for travel agencies?

Instagram is a top choice for the tourism industry due to its emphasis on visual content. However, Facebook is also vital for its ad campaigns and the ability to create a detailed description for a travel agency's social media account. Different strategies work on different platforms, so maintaining multiple social accounts is beneficial.

How do I grow my travel agent business?

To grow in the travel and tourism industry, maintain a strong online presence. This includes being visible online in search engines through local SEO and having active social media accounts.

Other effective marketing efforts include:

• Engage existing customers with email marketing, offering discounts on future trips.
• Run social media contests to engage prospective customers and showcase destinations.
• Collect online reviews, especially positive ones, to build trust among prospective customers.

How do travel agents get leads?

Travel agents in the travel and tourism industry generate leads by:

• Enhancing their online presence, making them easily discoverable by prospective customers.
• Collaborating with online travel agencies.
• Running ad campaigns targeting specific demographics.
• Engaging with audiences on social media accounts, especially through social media contests.
• Email marketing to engage existing customers and offer special travel packages.
• Ensuring customer satisfaction through positive reviews and efficiently addressing negative comments.

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• Infographics
• Photo Books

• Background Remover
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• Rotate Images
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• Creative Assets
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Social media marketing for travel businesses: Best practices, tips, and ideas

Table of Contents

As the travel industry recovers from a two-year coronavirus break, tourism social media marketing is becoming more and more competitive. 

If you want your travel business to stand out from the crowd, you need to make sure you master the art of social media marketing and develop a robust strategy. 

We’ve put together a list of the nine best ideas to diversify your travel agency’s social media content plan, keep your engagement levels at an all-time high, and land more deals — with real-life examples from businesses that have already managed to do so! 

Read this article till the end to pick ideas that you like best and design a stunning visual to bring those ideas to life. 

Luckily for you, we can help with the latter, too. VistaCreate offers thousands of ready-made design solutions for your travel business — from Instagram Stories to Facebook Ads — that will boost your agency online.

Before you get started with travel social media marketing…

It’s important that we cover the basics before jumping right in. 

First things first, you need to settle on your travel business social media marketing goals:

• Do you want to improve your brand awareness?
• Is it your brand image you want to fix?
• Do you want to generate more leads?
• Are you interested in converting leads into paying customers?

After that, you need to decide who will be managing your travel business’s social media account:

• How many people do you need for your company to successfully meet goals for sourcing and creating content, posting, managing comments and DMs, and keeping an eye out for complaints?
• Are you a single-location or a multi-location company that caters to audiences in different time zones?
• Do you have all the necessary skills to execute your travel business social media marketing yourself, or should you consider outsourcing it to a social media marketing agency?

Then, you need to get your budget in order:

• Do you have all the software and equipment required to produce high-quality content for your social media?
• How much money can you allocate to social media marketing?
• How much money can you allocate to paid promotion on social media? 

Depending on the answers to these questions, you’ll decide which social media platform (and how many of them) to invest your resources into, and whether or not to hire a professional social media manager.

If you’re a small travel agency or an independent travel agent, you might want to consider using some DIY solutions to manage your travel business social media marketing. 

For example, VistaCreate allows you to create beautiful social media designs for free. You can choose from numerous ready-made design solutions for tourism businesses , customize them to fit your business , as well as schedule and publish your posts directly to Instagram, Facebook, or Pinterest .

How to promote your travel business online: 9 best travel business social media ideas and strategies

Now that you know all the basics of travel business social media marketing, it’s time to shape your content calendar. 

The key to a successful and popular travel business social media profile is varied content. The more different types and formats of publications you share with your audience, the more exciting it is to follow you. And, as a rule of thumb, more followers equates to more brand exposure and, granted your travel business is a good one, more conversions. 

So, even if your audience enjoys a specific type of content, you shouldn’t limit yourself to it. Experiment with different ideas, keep up with trends, and mix things up every now and then. 

Explore our guide on content marketing for small businesses. 

We know how hard the ideation process can be , so we’ve decided to take this weight off your shoulders and put together a list of top-8 post ideas for your social media content plan. 

Showcase your offers 

The very reason why travel agencies get involved with social media marketing is to generate leads and get more people to book tours with them. So, the first — and, perhaps, the most apparent — content idea for your travel business social media profile is publications that tell more about your travel offerings.

View this post on Instagram A post shared by Touch Down Earth (@touch_down_earth)

In fact, this should be the backbone of your social media marketing strategy; at least a third of all your social media publications should promote your business and the products you offer. Essentially, you want to promote your services in the majority of posts you publish, regardless of its type — either in the visual, in the caption, or elsewhere. 

Now, there are lots of different ways in which you can share information about your tours, current deals, and future destinations:

• Keep it short and sweet by only sharing a few alluring pics from the destination and a CTA to learn more about the tour.
• Share as much information about your tour as possible, including the itinerary, the highlights, all the available dates, and prices. 
• Start the countdown to the next big trip of yours. 

View this post on Instagram A post shared by Carnival Cruise Line (@carnival)

• Explain the benefits of your travel package to make your travel offer impossible to turn down.
• Inform your audience about any upcoming discounts or big sales.

Show behind the scenes of your travel business

Sharing information about your tours and the other services you offer isn’t the only way to put yourself in the spotlight and make your social media account all about your travel business. Another thing you can do to promote your agency online is create a personal connection with your audience by showing them behind the scenes of your travel business.

There are numerous benefits of putting a face to your brand:

• It helps humanize your travel agency and, therefore, strengthen your credibility and build customer loyalty. When your leads and customers know that there are actual living people behind a social media account, they tend to relate to it and trust it more. 
• It helps showcase your expertise. From improvised Q&As to interviews and “background checks”; this is where your team shares stories of how they entered the travel business and what they did prior to representing your travel agency. Behind-the-scenes content can prove to your audience that you know exactly what you’re doing.
• It can help you increase your brand exposure. People are naturally curious creatures — we want to know everything about everything! So, giving your audience a sneak peek into how things are being done at your company is a way to generate a lot of views for your profile. 

Here are some of the most effective ways to introduce behind the scenes of your travel agency and your team on social media…

For example, you could start a regular rubric where you share your guide’s travel advice . It’s up to you to decide how you want to angle these tips. For instance, you could go in one of the following directions: 

• must-know travel secrets;
• best hidden gems;
• low-key bars and restaurants only locals know about;
• “what I can’t live without on a trip”; etc.

On top of that, you can also decide on how detailed these publications should be. It can either be a short designed visual or a full-blown multi-paragraph post. 

The best thing about this format is that it doubles as unique, evergreen content that — granted you optimize your posts well — can get you lots of traffic. 

Alternatively, you can introduce your team and let them tell more about themselves and their travel business experience in a series of short publications or Stories. Here’s a brilliant example of how a travel agency can do it from Liberty Travel :

Or you could show your office where all the magic happens. Show how and where all the majestic tours get planned:

@kristenmedina88 ✨My Travel Agency office tour! ✨✈️🌎 #fyp #travelagent #travel #travelagency #tiktokph #tiktokphilippines ♬ Blue Blood – Heinz Kiessling & Various Artists

@vcdwestmountravel Comment for a part 2! ✈️ 🧳 #traveltiktok #montrealtravelagency #travelagency #vacation #airplanes #trip #travel ♬ Che La Luna – Louis Prima with Sam Butera & The Witnesses

Finally, you can make the experience a bit more interactive and let your audience ask the questions they want to know. Depending on the social media platform you use, you can either leverage the benefits of the Instagram Story Questions Sticker and get your followers to ask you anything by leaving their questions in the designated window, host a live AMA session where people can ask you questions in real-time, or encourage your audience to leave questions in your DMs and publish your answers in bulk, either as a post or as a Story. 

Here’s an example of a cruise vendor, Carnival Cruise Line , doing just that. On their Instagram page, Carnival Cruise Line shares a Story highlight with the cruise director, Matt Mitcham, answering the most frequently asked questions about his business life and cruises:

Share educational content about traveling

Even though we previously said to focus on your brand and travel offers, you can’t only post self-promotional content. Every now and then, you need to dilute it with neutral posts that can get you a lot of exposure.

The easiest way to increase your engagement rate is to publish educational content. Evergreen content about traveling is timeless; it gets liked, saved, and shared; and it can be great for filler posts.

Here are some ideas for educational content:

• Interesting facts about X destination
• X Instagrammable places in [country]
• X things to do in [country]
• X best destinations for honeymoon/Christmas/4th of July/etc

If you ever run out of topics to cover on your social media page, you can tap into topics adjacent to traveling. For example, you can talk about the following: 

• The benefits of booking a holiday with a traveling agency
• Key points for first-time travelers
• How to beat sea-sickness 
• How to pack light for a long trip
• The importance of travel insurance
• How to save money for traveling
• X top travel hacks everyone should know about
• What is eco tourism

VistaCreate Pro Tip: No matter which topic you decide to cover, make sure you design a high quality visual for your post.

Traveling is fun — so your travel business social media marketing should be as well

At the same time, you need to remember that your social media content plan can’t only focus on content that is helpful and educational. It’s important to leave room for entertainment, too. At the end of the day, this is exactly what people look for when they log onto a social media platform — a fun way to spend their time. 

The easiest way to mix things up and make your travel agency account a bit more laid back is to publish memes . Beware, though! Memes can seem like a quick fix and an easy way out, but they’re actually quite tricky — you need to keep tabs on all the latest trends so that you don’t post something cringe. Posting something that’s dated won’t give you any likeability points. 

However, if you do see a hot trend, a fresh joke format that is going viral, by all means go ahead and adjust it to the travel industry. For example, here’s Touch Down Earth’s variation of the “he’s a 10 but” joke:

If you want fun content to be your social media profile’s unique selling point that differentiates you from your competition, publishing a meme every now and then won’t cut it. You need something more engaging. 

For maximum fun, you can gamify your travel business social media marketing and incorporate some of the following ideas in your content plan:

• This or that Instagram poll where you give your audience a chance to build their perfect destination by choosing between different options.
• Your next travel destination based on your date of birth/last digit of likes/battery percentage/etc.
• Find the difference. Edit a photo of one of your top destinations so that it looks slightly different, put it side to side to the original, and invite your followers to spot the difference between the two. 
• A maze. Create a maze and offer your followers to find the right exit (for example, from the office to a holiday destination).

An honorary mention goes to Carnival Cruise Line and their Fun Slider Stories. These stories don’t have any purpose other than to get followers to interact with the account and, therefore, improve engagement rates for visibility. Yet, this activity looks fun and welcoming — we couldn’t help but slide all the sliders!

Run contests and giveaways

If you come up with a particularly challenging social media game, you can encourage people to participate in it by offering some sort of incentive and turn it into a competition.

A lot of travel agencies like the trivia format. They post questions on their social media pages and offer a small cash gift for the person that gets the question right first:

If you like this format, you can try the following question topics:

• Fun facts about your top destinations
• Unusual laws in different countries of the world
• Fun facts about your travel business
• Fun facts about traveling

Alternatively, you can give out prizes to tap&hold/screenshot game contestants. Animate an element on your visual so that it moves sporadically and only appears in the right position once. Then, invite your followers to screenshot the post, or tap and hold the Story so that the object is in the right place. Whoever succeeds first gets a small prize:

The aforementioned, however, can only give you a short-termed boost. If you want your travel business to enjoy all the benefits of social media contest marketing , you can run a big one or launch a giveaway. 

They’re always a popular thing, especially if you offer the winner a sizeable prize. Besides, with a long-term contest, you can build anticipation and buzz by posting regular updates:

• Talk about the prizes (video would be appropriate here, too)
• Highlight funny or noteworthy entries
• Count down days until the winner is announced

Some contest ideas for a travel agency on social media include:

• “What’s the funniest thing that happened to you while traveling?”
• “Describe your first traveling experience in one sentence/with a film name”
• “Share a video of your summer [year] travel experience”
• “Share your best picture from a local travel experience”
• “Share your dream travel itinerary”
• “Share your experience traveling with pets”

VistaCreate Pro Tip: Make sure you make your contests as inclusive and easy to participate in as possible. Otherwise you risk getting less entries. 

Make use of User-Generated Content 

If you regularly run contests, you should have loads of user-generated content. Make sure it doesn’t go to waste — incorporate it into your content plant! This will take the strain off you (you won’t have to worry about not having enough content to post), strengthen your bond with the audience, and encourage them to partake in the future contents.  

But even if you aren’t an avid contest runner, you can still get your hands on plenty of UGC. Go through your tags on social media, pick photos and videos that look good, and repost them to your profile (don’t forget to tag the creator!). 

Alternatively, you can launch challenges and get people to tap into their nostalgia (post a throwback to their summer travels, a throwback to their first mountain trip, etc) all while promoting your travel brand. 

Respond to reviews and comments

We can’t stress how important feedback management is for your travel business social media marketing. 

Since the travel industry sells intangible goods, experiences, and its customers are significantly more influenced by reviews and feedback they read online. 

So, it’s important to promptly react to all mentions of your travel business on social media and respond to comments. If you come across negative comments, put effort into mediating the conflict. 

If there are positive comments, use those testimonials to market your travel business on social media:

Not only will responding to comments make you seem way more approachable, but it will also increase your chances of getting more eyes on your travel agency social media profile. 

The thing is, for many social media platforms, the number of comments is one of the most telling signs of user engagement. The more comments a publication gets, the more relevant, interesting, and noteworthy it is in the eyes of the almighty social media algorithm. So, by responding to every single comment you receive, you essentially double the number of comments and, subsequently, your chances of landing on the Explore page. 

And, since we’ve already touched on the topic of comments and how important they are for your social media growth, let’s look at the most popular and effective ways of stimulating social media engagement (likes, comments, shares, and saves):

• Ask about your followers’ favorite memory from their trips
• Ask for a restaurant/cafe/bar recommendation in a certain location
• Discuss an piece of news that impacts the travel industry (don’t get too political unless it’s on-brand for you)

Tap into other people’s and brands’ following bases 

The quickest way to grow your travel business account on social media is to borrow someone else’s following base. 

Now, there are several options you can try: 

Partner with a local business , e.g. a local winery, restaurant, pub, bar, museum, or gallery. Then, add several “local gastronomic tours” or “local art tours” that would be exclusive to social media. Make sure both you and your partner advertise it well and a steady influx of new social media followers is guaranteed.

Partner with a tech company to develop a VR tour — the Metaverse is one of the hottest social trends these days, and you need to take advantage of that. 

Organize influencer travel events and cover them in real-time. In fact, you can even invite influencers to take over your social media account and use it as their travel diary. 

When it comes to travel business social media marketing, you can either implement all of the aforementioned ideas into your content plan, or mix and match them until you find the perfect combination that works best for you. 

The only thing you need to remember is that regardless of what you post, it should look professional and visually appealing. 

Maintain the quality of your visuals with VistaCreate’s design solutions for travel businesses.

Valerie Kakovkina

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Social Media Marketing for Travel Agents

By Travefy Academy

Successful social media marketing for a travel business can be a huge opportunity to grow your leads. This is due to the appeal of sharing beautiful destination photos, captivating your audience with fun travel videos, and so much more. In this article, we will share:

• How to get started with social media.
• Building a social media strategy.
• Ideas to get you rocking and rolling to new client leads!

Is social media right for my travel business?

The answer to the question is yes, of course! However, it’s important to recognize that social media isn’t going to be everyone’s bread and butter for creating new leads. That’s why it’s important to be honest with yourself on where you want to put your marketing efforts and grow.

This isn’t to say you shouldn’t use social media. You absolutely should because it helps get your business discovered. But don’t stress – you don’t have to use all platforms and try to excel at everything they have to offer.

A great first step is to create a profile for the main social media networks: Facebook, Twitter, Instagram, YouTube, LinkedIn, and any others that feel important and relevant to your target audience. The reason why you will want to create profiles in all of these channels to make sure your branding is visible and you can claim your username/profile name.

Pro Tip: Fill out your entire social media profile and be sure that your logo and photos appear correctly. Always make sure you have contact information listed so a new lead knows how to reach you.

The next step is to better understand each platform’s demographics and what type of content you are wanting to share and create. If images and videos are more your thing, you might want to focus on Instagram and YouTube. But if you are more interested in writing blogs on your website or sharing travel inspiration articles from other sources, maybe Facebook and Twitter are the best channels for you.

A great place to start is to research each platform and search for inspiration. See what other travel agents are doing and understand who the audience is on these platforms and make sure they match with your ideal client.

Building a Social Media Strategy

Once you have taken consideration into which social media channels you would like to focus on, begin planning how you will market to these channels. What type of content are you planning to share? Start to jot down different topics or themes you would like to focus on (see ideas in the next section for inspiration to get started). As examples, here are some focus themes: Destination focused, travel tips, lifestyle, quotes, etc.

Next, decide a goal for how often you will post to each channel. Consider using a social media scheduling tool to be more mindful with planning instead of trying to come up with something last minute as well.

Below is an example of a simple social media schedule:

This is just an illustration but it gives you an idea of how you can lay out what you will focus on where and when. It’s also important to note that you don’t have to post 4+ times a week. If you just want to work on 2 posts a week, that’s okay too!

Once you do begin posting content, be sure to check on your data and total reach for each post so that you can learn to adjust accordingly. As an example, maybe Sunday isn’t a popular day to get views, so you move posts from Sunday to Monday. Always pay attention to what’s working and what’s not so you can define what works best for you.

Social Media Content Ideas

So you have your social media channel(s) ready to go, now what? Here’s the fun part of creating content that your audience and potential new leads will enjoy. Below you will find 10 different ideas to get inspiration flowing for new content to share:

1. Introduce Yourself

Consider sharing a post every so often about yourself. This gives you the opportunity to welcome new followers and audience. Share information about who you are and fun facts like your all-time favorite trip or travel destinations.

2. Share a Food or Drink Recipe

Why not share one of your favorite recipes with the audience? You can create a video or share an image with a description. If it’s from a certain destination, tell your followers about it. It’s all about inspiring future travel!

3. Highlight a Destination or Experience

After all, travel is your speciality so be sure to share travel ideas to your audience. Create a weekly segment of #TravelTuesday and highlight a different place each week. Share the top things to do and see there and what makes it so special.

4. Travel Tips and Hacks

Have a unique packing trick that you swear by? Share that! This can also be special tips for visiting a destination like a hidden speakeasy in NYC or something similar that would make people want to save that post for later viewing.

5. Host a Q&A

This could be live with audience involvement or you can put out a post asking for people’s travel questions. You can begin answering those in one or multiple posts. This can also be a great way to get new content and see what your followers are most interested in.

6. Inspiring Quotes

Share an inspiring quote or saying. You can even find a beautiful picture and add text to it and voila, you have an inspiring post!

7. Share “Behind the Scenes”

Are you working from a coffee shop planning your client’s next trip? Snap a photo and share it with the world! It’s always fun for your clients to get a glimpse into what you’re doing behind the scenes making their travel dreams come true!

8. Get Personal

Don’t be afraid to share insight into your life beyond your travel business. Maybe you just got married or you’re on a weekend getaway with your best friends. Don’t be afraid to live your brand and share your life with your clients and followers.

9. Ask for Engagement

Ask your followers a question and get a conversation going in the comment section! A great question is as simple as “Where is your next travel destination?” or “What is your favorite travel memory?”. Don’t forget to reply back to comments, engage and even share your own answer!

10. Host a Contest

Create a fun content with your audience! You can have a simple trivia question or ask for others to participate in the post. The winner could get a special gift or maybe you offer a waived fee or discount on their next booking.

How to promote a travel agency on social media

The way in which holidaymakers are researching and booking holidays is evolving as technology advances. Social media is now a key player in tantalising a tourist’s taste buds, selling users their dream destinations through enticing images, videos and posts which flag up any exciting offers. With the travel industry jumping on social media channels to reach their customers, let’s look at some of the ways you can promote your travel agency on social media and grow your business.

Before you can think about what social media channels to utilise and effective forms of advertising, you need to consider your brand’s goals. Ask yourself the following questions:

• Who is my target audience and what social media platforms do they use?
• How does my target audience interact with social media?
• What is my budget? - this will inevitably play a part in your social ad campaigns!
• What do I want to achieve through social media advertising ? - for example, are you looking to better target returning customers, raise brand awareness or improve content visibility?

By determining your goals, you can focus your marketing efforts on what really matters as you understand who you are targeting and how to target them to successfully spread awareness of your travel agency and maximise sales, leads and conversions.

Tips for promoting your travel agency on social media

Determine which social media platforms will work best for you.

There are several social media platforms that can be used to promote your travel agency, some of the top ones include Facebook, Instagram, Pinterest, Twitter, Linked In and Youtube. Let’s take a quick look at each of these channels and how you can use them to reach your target audience…

Facebook is a very popular platform for travel agents to use in their social media marketing efforts as it has a range of engagement opportunities, marketing tools and access to a huge user base. Facebook is ideal for advertising travel destinations , handling customer enquiries, promoting content, interlinking social accounts and posting about events and competitions.

Let’s look at the Hays Travel Facebook page as an example...

Firstly, if a user clicks onto the Hays Travel Facebook page, they will be met with attractive travel destination images which can immediately draw them in. There’s a banner which highlights the agency’s expertise and USPs and action buttons such as ‘call now’ and ‘send message’ which makes it easy for prospective customers to get in touch. By ‘liking’ the page, users can become part of the agency’s community and keep in the loop of any holiday deals. Moreover, the navigation bar to the left gives users easy access to other social media platforms, events, customer reviews and more.

Of course, not all users will actively be looking at a travel agency’s Facebook page, and not all users will be part of the community which is informed of current deals - that’s where paid ads come in.

In the above ad, we can see that Hays Travel are promoting a holiday package by including key selling points and information users will want to know (when, where, what’s included etc.) with accompanying images to sell the destination. Users will have the option to ‘see more’ about the deal, comment on the post to share any thoughts or ask questions and have the ability to share the promotion with Facebook friends. This is a great way to engage audiences and encourage them to share the ad with others who may be interested.

Moreover, Facebook Ads and its social media management tools enable you to target the right users, measure the effectiveness of your ads and get actionable insights to make further improvements to your ad campaigns.

Instagram is the perfect social media platform for visual ads and can be extremely rewarding for the travel industry which is very photogenic. Instagram will allow you to integrate content strategies and drive targeted groups to your CTA - this could be a link to your website, important travel information (such as COVID-19 restrictions) or a support page to name a few. Below we can see travel company Kayak’s Instagram page which includes links to several useful pages that can help to enhance user engagement. They even encourage users to use their brand’s hashtag to be featured on their page which helps to build a sense of community.

You can also use Instagram to run paid ad campaigns which will get you in front of relevant users who are most likely to convert.

Similar to Instagram, Pinterest is an image-focused social media platform. As a travel agency, you can create mood boards on Pinterest which are visually appealing to your target audience, enticing them to enquire about a particular location. Let’s look at Expedia as an example…

As you can see, Expedia has created a range of boards, from international travel to specific locations and seasonal travel. If we take a look at the mood board ‘Travel in the USA’ (below), we can see how they publish relevant content which is designed to inspire users and give them travel ideas which could encourage them to visit Expedia’s site and purchase a trip.

Twitter is an exceptionally good platform when it comes to customer care and communicating with your target audience. You can use your Twitter account to build a community, keep travellers up to date with any important travel information, keep up with travel trends, promote your content and drive traffic to your site. Here’s a tweet by travel agency TUI which promotes a specific destination with a short and snappy description...

Aside from users being able to like, save, comment on and share the tweet, TUI have included a link which directs users to the relevant destination page on their website, driving users towards the next stage of the purchasing funnel and encouraging them to find out more about the packages on offer.

Now, LinkedIn is a more business focussed social media channel but it can help you to establish yourself as a thought leader in the travel and tourism industry. This is particularly useful if you’re looking to promote your brand for recruitment purposes but you can also appeal to those looking to book business trips. For example, here’s how you might promote your travel agency if you’re hiring...

Essentially, LinkedIn is a great social media platform to use for online recruitment but it can also be used to promote your content and establish your expertise in the travel industry (it’s also not a bad place to advertise to working people looking for an escape!).

Youtube has been crowned as the second most used social media platform worldwide, with approximately 2.29 billion users ( Backlinko )...that’s a lot of users you can reach out to. For the travel industry, the opportunities are pretty endless as you have more creative freedom to present a location in an engaging way. Moreover, Google has highlighted how many consumers will watch online travel videos when they’re thinking about taking a trip, so you can take advantage of users already actively looking for an agency to travel with.

Let’s look at TUI as an example…

Here we can see that TUI has published a wide range of videos which showcase different hotels, destinations and more so that users are well informed before making a decision. Not only are you able to entice users through visuals, creating informational content about destinations and travel information helps to show prospective customers that you care and want them to find a destination that best appeals to them and their needs.

Use the right types of paid ad campaigns

Paid ads can take many forms - from static images and videos which showcase more of a destination to carousel ads that let users quickly flick through various travel packages, it’s important to run the types of campaigns that are getting the most love. Here’s a quick roundup of the main types of social ad campaigns and their benefits:

• Video - video ads allow for more creative freedom and there’s of course the potential to grab hold of a user’s attention for longer! Video ads are particularly beneficial for travel agencies who want to show users more of a destination and really sell a holiday package or location.
• Carousel - these types of ads enable you to display a number of different travel packages and deals at a time, so users can simply swipe through your promotions until they find an option that best suits their interests. You could even get creative here by trying to build a narrative around a particular destination to build up more excitement.
• Static images - this is a very simple way to promote any deals and packages you have. If you’re making an Instagram post, you can also include details, such as travel package prices, what’s included and more.

Got an offer or promotion running? Let your audience know!

If you’re running an offer, let your audience know by running ad campaigns which create a buzz around deals, discounts and promotions so they have even more incentive to book a trip.

Consider running competitions

Some travel agencies will run competitions which encourage users to interact with the agency in order to win a prize such as a free trip. For example, an agency might ask users to like their page, subscribe to their newsletter, share their post on their own social media account and tag them so that they can select a winner. This is a great way to draw in prospective customers as they can follow your brand online and to keep existing customers on their toes!

Encourage and promote user-generated content

Earlier we highlighted how Kayak encouraged users to use their hashtag in their personal pictures, and crowdsourcing images is something many travel agencies do to build a collection of inspiring images that both creates a sense of community and can draw in other users looking to get away. User-generated content can be an effective way to promote your travel agency on social media as research suggests that we trust user-generated content above other forms of social media marketing.

Push your content and keep generating travel

You can use your social media accounts to push your content, driving more traffic to your site whilst highlighting your industry expertise and keeping users updated with travel news and giving them ideas for future trips. Ensure that your content is of good quality, optimised to drive organic traffic to the site and is posted daily to keep users engaged.

Find out how we can help your travel business with our content marketing services.

Publish positive reviews and offer great customer service

If customers are raving about your services and travel packages, don’t be shy, share it with the world! Reading reviews is a great way for prospective customers to decide whether they want to go with a certain company and trust them to deliver a flawless experience.

With regards to customer service, don’t neglect users when they message you or comment on your posts - firstly, posts are public and a good response to questions or complaints is just as important as positive reviews. Secondly, if you can’t manage your social media accounts and respond to users to help them with any queries, your promotional efforts are wasted. Ideally, you should aim to reply to users on the same day and you should most definitely maintain a friendly tone...don’t forget that users can easily share your replies to private messages online.

Final thoughts

It’s essential for many sectors to improve their social ad campaigns, but especially for the travel industry where pictures can speak volumes and promotions can be easily shared. High street travel agencies may have taken a hit following the covid pandemic, but there is a treasure trove of opportunity waiting in the digital world we’re now living in. It’s now easier than ever for travel companies to get in front of the right audience, informing them of destinations of interest and promoting any deals.

Want to find out more about how to advertise your business on social media?

Want help promoting your travel agency on social media.

Here at Adido, we have years of experience in helping clients in the travel and tourism industry to improve their digital presence, putting them in front of the right audience at the right time. Our PPC team are experts in enhancing paid social ads that will get your travel agency the attention it deserves - increasing brand awareness and driving more traffic to your site which can lead to more sales and conversions. For more insights on travel marketing, read our travel consumer habits and behaviour blog .

Take a look at our social media advertising services or contact us today to see how we can help.

Further reading

• SEO strategies for travel websites
• The role of SEO in travel marketing

Anna Heathcote

Content Manager

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[Beginner – 105] Creating Your Travel Agency’s Online Marketing Plan

In order to create a travel agency marketing plan that appeals to customers and increases a travel agency’s return on investment (ROI), a travel agency needs to know its niche and target market, and how to plan around that. For help on putting together a great marketing plan for your travel agency, refer to the following tips:

Personalize Your Website, Content, and Services

If you want to draw attention to your travel agency, then creating a unique persona is essential. Doing something different than what’s already being done, and creating a website, content, and services that are unique and personalized is the first step. You can make your travel agency stand out by offering personalized services, one-on-one customer interaction, and unique recommendations.

Use Social Media

It today’s digital world, the importance of social media should never be underestimated. If you’re not already using Google+, Facebook, LinkedIn, and Twitter, you need to start today. Social media can give you a huge business advantage by connecting you to more people than ever before. Plus, social media provides you with a forum to share content, promotions, information, and more about your travel agency.

Create Great Content

The truth is, if your website isn’t loaded with great content, then it’s not going to generate the traffic that it needs to make your travel agency successful. Not only does content need to be interesting, original, creative, informative, personal, and engaging to be great, but it also needs to be well-written. If you’re not comfortable in your writing skills, consider hiring a copywriter to create high-quality content for you, or take some time to improve your writing skills.

Rely on Reviews

Review websites, like Yelp or Google+ Local, are great for building up your reputation online. If you’re not on a review site, it’s time to be. As you start out, make an effort to reply to both negative and positive reviews – showing your customers that you’re willing to listen and care about what they’re saying can greatly improve your customer relationships, and can be monumental in growing your customer base.

Have an Awesome Website

While content is king, a great website on which the content is featured is pretty important, too. A great website will be easy on the eyes, simple to navigate, provide a unique and interesting design, and will load text/images/videos quickly. A great website – and great formatting – will also make use of different fonts and text styles, headers, great graphics, and an interesting layout.

As part of your website, make sure that your business information is listed on each and every page. At the bottom of each website page, contact information – including a phone number, email address, and address – should be listed.

With more and more people relying on smartphones and tablets rather than desktop or laptop computers to access websites, having a site that’s mobile friendly is extremely important. Your travel agency has two options for going mobile. First, you can create a mobile-optimized site, which means that when your site is loaded on a smartphone or tablet, a smaller, simpler version of your regular website will appear. Or, you can consider creating an app for your business. An app usually provides a more personalized user experience, and can be beneficial in that regard. However, creating an app takes a lot of work, and is more expensive that creating a mobile-optimized version of your site.

Blog, Blog, Blog

You’re a travel agency, which means that people want to hear about your experiencing traveling, planning trips, the ins and outs of finding the best deals, and more. As such, your field of business has an obligation to the consumer to share knowledge and insights. The best way to do so? Blogging. Through blogging, you can highlight personal experiences, talk about different customer interactions, tell stories, make lists of great places, provide tips for traveling in comfort, and more. A blog serves as a great way to hook in your audience, as well as advertise your own personal skills and travel know-how. Again, if you’re not comfortable in your writing, make sure to practice, and always have someone edit for you before posting.

Use Images and Videos

While you may be able to tell a great story about your hike to Ushguli, the highest inhabited village in all of Europe where you were exposed to a language that’s known by less than 80,000 people in the world and milked a cow, nothing tells it quite like a photo. Or, better yet, a video. People love to see pictures and often skip the text in a blog to focus on images alone. As such, make sure you don’t deny your audience the value of photography, and always choose great photos or videos to accompany your blogs and other pieces of website content.

Set Goals, Monitor, and Improve Your Travel Agency Marketing Plan

As you begin to put in place your online travel agency marketing plan, you’ll probably start to notice a change in your business. After some time has passed, you’ll begin to start collecting data on what really makes your audience tick. Are the blogs that tell a story receiving the most attention? Do people prefer “top five…” style lists? Is your app getting a lot of downloads? Are you getting very little response to your social media efforts? Have you received any negative reviews – if so, what about? All of these things are aspects of your travel agency marketing plan that should be assessed and analyzed. After doing so, appropriate changes should be implemented. For example, if one style of blog is completely dominating over the other, then you should be considering adding another similar post type each week. Or, if your followers on Twitter are numerous, but Facebook hasn’t been nearly as advantageous, you should think about re adjusting your social media strategy.

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Bigger journey, same expectations

Today, a traveler’s journey begins and ends on social. Being a companion for every step of that experience—from wanderlust to booking and beyond—presents big challenges for brands:

• Engaging customers and delighting them at every social touchpoint, from planning until long after check out
• Assisting customers through their journey so that they feel safe and supported
• Juggling multiple accounts, across multiple regions and multiple workflows
• Understanding the impact of your work and accurately measuring brand health and reputation

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Elevate the travel experience with Sprout

Our all-in-one solution gives travel and hospitality marketers the exact publishing, engagement and analytics tools they need to maintain multiple feeds across social, analyze the impact of your work and reach and delight travelers everywhere.

Deliver first-class care

Be every traveler’s social concierge with a centralized platform that empowers your team to proactively engage, inform and support customers—from booking to getaway.

Respond faster

Surface important conversations, guest questions or issues with keyword monitoring in our filterable Smart Inbox.

Get personal

Build relationships with customers with access to conversation histories and detailed contact information.

Sprout’s automated rules help teams accelerate case routing and respond to inquiries faster, making more time for strategy.

With Sprout we are able to get all our social messages in a single location, and not only see who we need to respond to, but know what actions have already been taken by other team members.

Simon Kopec Director of Social Media & Content Strategy, Loews Hotels & Co

Captivate travelers, gain customers

Execute and maintain a strong content strategy across multiple feeds with reliable publishing tools that help you show travelers what their ideal trip is made of.

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Inspire your audience across multiple profiles and networks with a queue of curated content you can schedule ahead of time.

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Make it easy for your entire team to stay on brand and respond quickly with Approval Workflows.

Manage assets

Publish with ease across teams using pre-approved photos, videos and messaging pulled from a centralized Asset Library.

Boost content

Get the most out of social content with paid promotion to reach travelers looking for their next trip.

The content strategy for hotel marketing can be pretty dense, and difficult to carry out across multiple locations. Using Sprout has shortened processes, helped optimize our content and increased the productivity of our community managers.

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Data with a view

Proactively monitor your brand health with easy to understand reports showing you a holistic view of your social performance.

Easy metrics

Understand at a glance the value your social accounts and teams are bringing to the business.

Dive deeper

Understand your campaign performance with the tools to analyze organic and paid efforts more deeply.

Spot trends

Always have a pulse on audience sentiment, traveler reviews and who’s influential in your space.

Proactively listen

Surprise prospective travelers by becoming part of relevant conversations happening across social.

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We look forward to showing you how our platform can help you engage customers at every touchpoint and more deeply understand the impact of your work.

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Additional resources

How to set up a social media for travel marketing strategy

Social media plays an important role in the customer journey and travel companies should recognize it or risk stagnation.

Social media and hospitality: How 3 brands are serving 5-star experiences

Exceptional guest experiences are the hallmark of best-in-class hospitality, and these 5 brands are excelling.

How to effectively run a multi-location review management strategy

Managing reviews can be a challenge for businesses with just a single location. The effort is multiplied when you have multiple locations or a franchise model.

EWP Marketing

The 7 best social media platforms for travel agencies 2023.

Best Social Media Platforms for Travel Agencies 202 3

Table of Contents

With so many platforms available, it can be hard to know which will work best for your business. Each platform has different features, so you’ll want to choose the one that meets your needs and your budget but how do you decide? This guide will help you understand the benefits of different social media platforms for travel agencies so you can make an informed decision about which one to use to get the most out of your business. And manage their websites, including how to select each one and which features they offer.

Travel Agencies should consider their industry

When marketing a travel agency, there are a few different options. First, general travel agency marketing services can be used to reach a broad audience. These services typically include things like online advertising, email marketing, and social media campaigns.

However, more specific travel agency marketing can also target potential customers who may be interested in your company’s products or services. For example, if you’re a travel company specializing in adventure travel, you may want to consider using targeted online ads or even organizing events specifically for adventure travelers. No matter which routes you choose with your marketing, the important thing is to ensure you’re reaching the right people with your message.

Which social networking platforms are best for travel Agencies

Different interactive media will attract different kinds of people. For example, Facebook is great for building relationships with potential customers, while Twitter is perfect for sharing updates and special offers. LinkedIn is ideal for connecting with other industry professionals and is a great way to connect with potential customers actively searching for travel-related information.

Pinterest and Instagram are excellent platforms for sharing beautiful photos and inspiring travel stories, while YouTube is ideal for creating engaging video content. The primary objective should be selecting the platform that aligns most closely with your business objectives and audience profile rather than trying to use every existing platform. Following are some social media platforms for travel agencies that will help you get more customers for your business. Let’s look at them.

#1. Facebook

You want to be where your potential customers are as a travel agency. And these days, that means being on Facebook. With over 2 billion monthly active users, Facebook is the perfect place to connect with potential customers worldwide. Whether they live in America or Japan, they can find your business and start talking to you through social media.

You can get more people on board by making sure they can easily book their next vacation through the platform to provide an easy way for them to contact you and see what deals you have available for rentals. They might even like your page enough to share it with their friends who could use some encouragement about traveling.

Benefits of Facebook for travel agency

Facebook is also great for building relationships with potential and current customers. Here are seven ways a travel agency can benefit from using Facebook. This platform also provides the opportunity to advertise their business on the News Feeds of over 1 billion people daily. 

• Your travel agency has the chance to be featured in ads that run on Facebook, boosting their exposure even more.
• They may want to ask customers to review them and post these reviews publicly on their page or create video testimonials that they then post publicly as well. 
• Customers who visit your website will see these reviews before deciding whether or not to purchase anything from you.
• You might consider posting content that drives traffic back to your websites, such as special deals or offers.

#2. Instagram

If you’re a travel agency, then you should be on Instagram. Why? Because it’s a visual platform, and it’s all about sharing beautiful photos and videos. Plus, it’s a great way to connect with potential customers who might be interested in your services. Instagram is the perfect place to share those photos and videos! You can post your travel agency there or even add links where people can book vacations from their phones.

Benefits of Instagram for travel agency

Every social media manager loves using Instagram as a marketing tool. If you’re not using it, you should be! They have grown to 300 million monthly active users in the past year alone. And many travel agencies have seen the benefit. First, let’s talk about what your profile page can look like. Your main profile picture should be an attractive photo that represents your brand. In addition, I recommend including a slogan or a few words on what you do at the top of your bio. 

After this look at Instagram stories. Stories offer another great way to share information about your agency and what you do with your clients. For example, as a travel agency, you can post photos of client trips, and thank you messages. And other fun behind-the-scenes peeks that your followers will love! You can also use Instagram stories to promote your deals. Even you can share some insider tips on how to get a better price on things like airplane tickets or hotel rooms.

#3. LinkedIn

If you’re in the business of planning amazing vacations for your clients, then you need to be on LinkedIn. Why? Because that’s where your clients are hanging out online. According to recent studies, LinkedIn is now the best platform travel professionals use when researching destinations and looking for trip ideas. Plus, it’s a great place to connect with other travel professionals and industry experts.

Finally, an advanced search engine feature can help you find just about anyone connected to the travel industry.

Benefits of LinkedIn for travel agency

There are many benefits of using LinkedIn for travel bureaus. People use LinkedIn to look for jobs. It is a great place to find employment opportunities, connect with other people in the industry, and learn about what others in the industry are doing. For example, 74% of employers use LinkedIn to find candidates.

It can also be a great place to get your company’s name and connect with potential customers. How does this work? LinkedIn could benefit your business through sponsored content, which means you can pay to have posts show up on someone’s profile.

To do this, create an ad using your skills and expertise as keywords to attract qualified professionals looking for those skills in their next career move. As a bonus, by targeting specific audiences with sponsored content ads, you will reach them when they’re most likely to convert into leads or clients. Another way that LinkedIn could help promote your business would be through publishing blog posts on the platform.

#4. Twitter

If you’re running a travel agency, then you need to be on Twitter. Why? Because that’s where your potential customers are. A presence on Twitter allows you to build relationships with potential customers, and share your brand’s story. And drive traffic to your travel agency. And if your agency is mobile-friendly, it will allow people to book their travel right from the app!

A travel agency can also help bring in new business by listing all its services.

So, potential clients know what they’re getting when they sign up. The other important thing is making sure that it is mobile-friendly and easy to navigate. If it isn’t, users might not use it or find it as applicable as other options available on their phones.

This means thinking about layout, content hierarchy, and font size. And style, responsive design for devices like tablets or laptops, video support for showcasing destinations or deals, and more.

Benefits of Twitter for travel agency

How you advertise your travel agency determines how many people see it. Therefore, you should research and create a strategy to get the most eyes on your site. One platform that can be used is Twitter. The benefits of the social web for holiday companies are many. It is free and has an expansive user base, making it an excellent option for small businesses like yours.

The only downside to this social media site is that you will need to invest time into maintaining a solid following to be successful. But if you put in the work, you will succeed with Twitter. It takes patience and dedication to your business to make your travel agency more visible.

#5. Pinterest

Pinterest is an excellent social networking website for holiday companies because it is visual and easy to use. Customers can browse through pins to find inspiration for their next vacation and then click on the website to book. Pinterest is a great way to showcase your agency’s unique offerings and get customers excited about booking a trip with you. If you’re not using Pinterest yet.

Here are some tips on how to set up your Pinterest account . And what types of posts will be most successful. A recent study found that 97% of Pinners have purchased an item after viewing it on Pinterest.

Benefits of Pinterest for travel agency

Many benefits of Pinterest for travel agencies include increased traffic and customer engagement. With increased engagement, you can gain more followers and make more money. Some great strategy to implement with Pinterest are Pinning popular travel destinations and attractions. Pinning maps and places people want to visit on your travel bureau. Posting beautiful pictures of travel destinations that people may not have heard about before. Or posting ideas for what to do when traveling abroad (including links).

With all these awesome perks, it is no wonder why a lot of companies are using this platform for marketing! The possibilities are endless as there is a lot you can do on Pinterest. From figuring out where to go next vacation to booking plane tickets in one place-there is something for everyone! Although it does take some time and effort, having a Pinterest account could be a lifesaver in the future if everything else falls through. Among numerous social media platforms for travel agencies , Pinterest proved to be the most effective one.

#6. YouTube

There’s no doubt that YouTube is a powerful marketing tool. But is it the right platform for your travel agency? The answer to this question depends on what you’re looking to accomplish with your video content. And how much time do you want to invest in posting new videos and managing comments?

Benefits of YouTube for travel agency

YouTube is an excellent platform for travel agencies . Because it allows you to show potential customers what your agency is all about through videos. For example, you can use YouTube to give virtual tours of popular tourist destinations. Which can help convince people to book a trip with your agency.

You can also use YouTube to show off your staff and customer testimonials. Which can help build trust with potential customers. The great thing about YouTube is that it’s free to set up and easy to use. 

You can even add links in your description box. Therefore, if a person wants more information on a particular destination, you’ve shown off, they can click a link and be taken to another page of your website. Because videos on YouTube can embed in other sites. It also helps potential customers spread the word about your agency when they share it with their friends and family. The possibilities are virtually endless!

#7. Snapchat

If you’re a travel bureau , you should be on Snapchat! Why? Because it’s a great way to connect with potential and current customers. Plus, it’s a fun way to show off your destination expertise. Some travel agencies even offer curated stories of their destinations that followers can subscribe to. This means travelers can get the inside scoop about your destinations without visiting you or social media channels. And, who doesn’t love insider information? For those who aren’t ready to plunge into Snapchat just yet.

Benefits of Snapchat for travel agency

Snapchat provides many features to users. Snapchat is also a best option among the social media platforms for travel agencies to create and share fun travel-related videos with their followers. These videos allow potential travelers to see destinations, attractions, and hotels in a new light. It also makes it easier for travel agents to connect with their followers more personally. Additionally, by using Snapchat, they’re also able to provide behind-the-scenes content that they would otherwise be unable to share.

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Set Goals for Your Travel Agency Define Your Target Audience and Client Financial Goals Branding and Online Presence Goals Building an Online Presence Craft the Vision for Your Online Presence Choosing a Domain Name Launch Your Official Website or Blog Types of Content You Intend to Share and Promote Types of Marketing Strategies for Travel Agents and Travel Agencies Social Media Marketing Social Media Marketing Tips for Travel Agencies Email Marketing Content Marketing PPC/Third-Party Advertising/Marketing Building Connections Connect and Communicate Using Social Media The Importance of Transparency Online FAQ’s

Working as a travel agent is one of the best ways to help others explore the world and discover unique locations and elements of the planet around them. Whether you are working for a travel agency or running your own, maximizing your company’s viability and ability to generate leads and attract clients is essential, especially in a highly competitive market or industry.

One way to expand your reach is to do so with social media posts for travel agents. Using social media marketing for travel industry businesses can make a tremendous difference when it comes to attracting clients and solidifying a professional brand and reputation online. Learning how social media marketing travel industry methods can help you to outperform the competition while making a name for yourself is a great way to take any travel agency to the next level of success.

FACTS : Facebook is the primary content distribution channel for marketers today. In fact,  Over 1.6 billion people around the world are connected to a small business on Facebook. ( Hubspot )

Social Media Goals for Your Travel Agency

Before you can create social media marketing for travel industry strategies, you must first set goals and a plan of action into place for your travel agency itself. Identifying and assessing what is most important for your travel agency can help you with promoting your services as well as crafting travel social media content for your visitors and prospective clients in the future.

Define Your Target Audience and Client

When you manage or own a travel agency, it is imperative to define your target audience and clientele before you begin travel agent social media posting and using online platforms for promotional purposes. Define the audience you intend to market to and reach based on what type of traveling plans you assist with most when it comes to your business. While defining your target audience of clientele, ask yourself the following questions:

• What age range, gender, and location am I most interested in reaching and appealing to with my travel agency? Why am I interested in reaching this specific audience or demographic?
• Who is most likely to take advantage of the services I provide with my travel agency?
• How can I spread the word about my travel agent social media content and the booking services I provide both locally as well as online in my area or region?
• Who is most likely to respond to my promotions as well as the digital marketing strategy I launch to promote my services as well as my travel agent’s social media presence online?
• What incentives can I offer to prospective travelers and clients who are interested in traveling and are seeking out a travel agency to represent them?

Financial Goals

Setting financial goals also matters when it comes to managing and operating a successful travel agency. If you have financial goals that need to be met at the end of each week, month, or even entire year, be sure to keep them in mind at all times. Determine how many new clients or travel booking packages you need to maintain in order to remain profitable and successful year-round, even during the off-season.

Branding and Online Presence Goals

Consider your branding and online presence goals when building a campaign for social media marketing travel industry style. Using the internet is one of the quickest and easiest methods of sharing information and spreading the word about a business, which is why it is important to consider what type of travel agent social media posting is best for you based on your location, the type of services you offer, as well as the clients you are trying to reach.

When creating an online presence, consider what goals are most important to you, such as:

• Maximizing your online reach and boosting the visibility of your website and social media presence
• Boosting your website’s SEO, or search engine optimization within top search engines such as Google, Bing, Yahoo!, and Duckduckgo
• Showcasing your services to those who may have otherwise been unaware of the existence of your travel agency and the services you offer
• Increasing the chatter surrounding your travel agency and all of the services you offer among those online, thus driving more traffic to your website and helping to increase the number of leads you generate

Building an Online Presence

Before you begin writing and publishing social media posts for travel agents, there are a few steps to remember and keep in mind. Building an online presence is not always as simple as pressing a few buttons, but it does not require much beyond a bit of brainstorming to get started off on the right foot.

Craft the Vision for Your Online Presence

What does your vision of an online presence look like for your travel agency? Do you want to appeal to those in your local area who travel frequently, or are you more interested in appealing to those who do not have experience with traveling or booking their own flights and hotel accommodations?

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Choosing a domain name.

If you do not have a website or an official blog yet, it is important to register a relevant domain name. Registering a domain name is a simple and straightforward process that only requires a few minutes to get started, even if you are new to the process itself. When selecting a domain name, keep the following tips in mind, especially if you are registering a domain name for the very first time:

• Choose a “.com” domain name when registering a domain for your official website or travel agency blog. Because a .com is the most popular and common domain name, it will be easier for new users and visitors to remember.
• Avoid using difficult or quirky spellings in your domain name. Always register the same domain name as the name of your business whenever possible. If your preferred domain name has already been registered, be sure to research the taken domain to ensure that it is not already a competing travel agency.
• Avoid using hyphens and odd or unique spellings within your chosen domain name, especially if the name does not match your official agency name. Always streamline the name of your business and/or brand with the domain name you choose to purchase.

(Image Credit: Love2Dev )

Launch Your Official Website or Blog

After you have registered your official domain name, you can then begin building and launching your official website or blog. Whether you opt for a website builder or if you prefer CMS (content management solutions) such as WordPress, you can get started with the build of your website immediately after purchasing a domain name as well as a web-hosting package that is right for your website’s needs. Here is an example of what WordPress looks like:

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(Image Credit: Design Solutions )

Types of Content You Intend to Share and Promote

When developing a content marketing strategy for your travel agency, consider the type of content you intend to share as well as the audience you want to reach. What content is most likely to appeal to the widest audience possible? How do you intend to share the content you publish? What platforms are best for you to promote your content and attract new prospective clients?

Are you solving problems or addressing specific pain points with the content you intend to create for your visitors and prospective clients? How will you increase engagement with your posts from your visitors with each new content marketing strategy you launch?

Types of Marketing Strategies for Travel Agents and Travel Agencies

Once you have a domain name and a blog system in place, you can begin deploying various marketing strategies to help spread the word about your agency and the services you offer.

Social Media Marketing

Social media marketing is one of the best strategies to consider as the owner or manager of a travel agency. With a myriad of platforms including Facebook, Twitter, Instagram, Pinterest, and even Snapchat, maximizing your reach and visibility online has never been easier or quicker with the right social media marketing for travel industry strategy in place.

Social media marketing is free to use and has become one of the most popular tools for digital marketers and strategists alike today. With social media, you can begin building your presence and spreading the word about your travel agency immediately.

When creating social media pages and accounts, be sure to do so by selecting a name that is the same as your travel agency itself as well as your official website and domain name. Choosing the same names and page URLs when creating a social media marketing strategy can help users to locate your agency if they are otherwise unfamiliar with your agency and its name.

Once you have your social media pages created, upload logos and media that are relevant to your agency. Streamline your social media account pages with the same logo and/or graphics of your travel agency name. Streamlining your social media pages helps with establishing your online presence and branding your agency itself. For instance:

Social Media Marketing Tips for Travel Agencies

Running a successful and thriving travel agency online with the use of social media marketing does not require extensive programming, marketing, or communication skills. When cultivating a following on social media and using social media to spread the word about your agency’s services, keep the following tips and tricks in mind:

• Consistency is key : Consistency is key when it comes to developing and fleshing out an online presence, especially with the use of social media. Use social media regularly to share updates, news, and other content with your followers and prospective clients. Implement a posting schedule to avoid going too long without providing your followers and clients with proper updates. For example:

(Image Credit: Business 2 Community )

• Branding matters : Use the same branding for your travel agency across all websites and social media platforms online. Branding can help others to remember your business while also helping you to solidify a professional reputation within your market and preferred industry.
• Content marketing : Use your content marketing strategy in conjunction with your social media marketing strategy to maximize your reach and ability to appeal to new prospective travelers and customers in need of representation. Integrate your current content and email marketing strategies into your social media marketing strategy. Share your blogs, content, and promotional materials on all of your social media account directly from your website or blog itself. Use social media as a platform to promote already-existing content on your website that you find relevant, interesting, or extremely useful to your followers and audience. Put social media to work for you by implementing all of your content for maximum exposure.

Email Marketing

Email marketing still goes a long way, especially for local businesses such as travel agencies and firms. Using email marketing is one of the most intimate and personal methods of communicating with current and prospective customers or clients, especially those who are always working on-the-go or maintaining busy and hectic lifestyles.

Email marketing provides a unique method of communicating with current and prospective clients without overspending on printed material and direct mail campaigns. Using email marketing is also a way to remain more personal and intimate with current and prospective clients while addressing problems and pain points you are working to solve with your travel agency. The image below shows a travel agency email:

(Image Credit: Campaign Monitor )

With the use of email marketing, you can also better gauge which readers and subscribers of yours have a genuine interest in traveling and who is less than eager to hear from you again in the future. Email marketing may seem outdated, but it is still one of the most efficient tools used in digital marketing today for just about any business, brand, or niche.

Did you know??? Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. What’s more, in 2019, the number of global email users amounted to 3.9 billion . ( Hubspot )

We hope that you found this article useful.

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Enter Your Website

In most industries today, content marketing is still considered king. Without content marketing, establishing a business or brand as authoritative becomes increasingly difficult. Using content marketing is one of the best ways to show that you are an expert and an authoritative source in any market or industry, even those that are highly saturated or rife with local and online competition.

Developing and executing a working content marketing strategy can help you to take any business or agency to the next level of success. With informative, useful, and engaging content, outperform locals while also attracting newcomers as you simultaneously garner their trust.

PPC/Third-Party Advertising/Marketing

PPC, or pay-per-click marketing, is one of the most popular marketing strategies for businesses and brands in all industries. Using PPC marketing, you choose which websites, domains, and blogs you wish to advertise on as well as other locations such as search engine results that may be optimal for your agency’s visibility. For example:

(Image Credit: Neil Patel )

Using PPC ads is ideal for anyone interested in boosting SEO, or search engine optimization for their website or domain name. Additionally, PPC ads can also be extremely helpful once you have established your agency’s name as well as your website’s domain name within your specific market and niche.

Building Connections

Using social media is also optimal for building connections and strengthening the relationship(s) you have with current and previous clients.

Connect and Communicate Using Social Media

With the use of social media, you can quickly connect and communicate with those who have a genuine interest in your travel agency as well as those who have turned to you for services in the past. Use social media to respond directly to comments, inquiries, and even criticism.

The Importance of Transparency Online

With social media, connect with users instantaneously while also showcasing and highlighting your own agency’s transparency. Transparency goes a long way when establishing a business and building a professional and positive reputation. With social media, you can showcase transparency at all times by always responding professionally, courteously, and in a timely manner.

Avoid responding harshly or negatively, even if an individual is being rude or untruthful. Showcasing transparency is one of the best ways to build a positive and professional reputation for your business, brand, or agency.

Diib®: Hit Your Social Media Posting Goals

Working towards travel agent social media content that is not only relevant to your prospective clients, but also relevant to the services you offer is a way to create a branded image of your company in your city and/or state. Partnering with Diib Digital will offer you an added measure of security that you’re posting content that is relevant and effective. Here are some of the features of our User Dashboard we’re sure you’ll love:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Call today at 800-303-3510 to speak with one of our Professional Growth Experts or click here for your free 60 second site scan.

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FAQ’s

How does social media promote travel agencies.

We recommend starting out your social media strategy with Facebook. From here you can begin posting, adding photos, answering questions, advertising and creating events. Think of Facebook as your social media home base.

How do travel agencies get corporate clients?

The first, and likely most important thing to do to get corporate clients, is to network. Network on social media, events, digital ads and real life approaches.

How do I promote my travel business on Instagram?

We recommend starting off with earning likes and connecting with social influencers. Share your content consistently, including lots of destination photos. Create a social media calendar and stick to it and utilize IGTV. Video can be a powerful sales tool.

Do hashtags get followers?

Yes, hashtags are one of the most reliable ways to get followers on Instagram. As they can be used across platforms, they are valuable on Facebook as well.

What hashtags get the most likes?

• #photooftheday.
• #instagood.
• #picoftheday.

How can diib® help me improve my website today? (expand over by the down arrow)

Welcome to diib! Our analytics platform syncs to your Google Analytics account (not required to start) in just 60 seconds and helps over 250,000k business owners affordably grow their website by showing them how to grow. We offer a free basic website scan and a variety of PRO memberships starting at just $29.99 a month.

With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

• Quality backlink development (DA10-DA80 websites)
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• Keyword research
• Article writing and publishing (500-5000+ words)
• Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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Table of contents

Captivating travel agency content ideas for 2024: 16 expert tips.

Irina Tanase

Jul 3, 2024

No credit card required!

It’s well-known that a trip lasts longer than the days you spend at the destination. The emotional journey meanders through the mind for much longer. When your travel agency content ideas reflect this breadth of feeling, they become more engaging, informative, and interactive posts that position your agency as a top-of-mind travel brand.

That’s why your social media calendar needs to plug into the traveler’s dreams, mood boards, and pins saved from way before leaving. And don’t forget the corkboards filled with maps, printed photos, and ticket stubs from after the holiday.

For so many, planning a trip and gathering inspo is a form of emotional regulation. One trip lives a thousand lives in our minds, as we keep adding dishes we’d like to try and attractions that seem right up our alley. The more your content engages with this year-long practice, the more your brand gets increased visibility, enhanced customer engagement, and improved sales.

To help you get started, I’ve gathered some of the most captivating ideas you can use in your social media and content marketing strategy during 2024. So, keep reading.

How do you make inspiring travel content?

Here’s the knack to making engaging content that makes travel enthusiasts want to be on your team: map out your social media content ideas on the emotional checkpoints people go through before, during, and after a trip. From fantasy to memory.

Tell stories with authenticity and zest, all while balancing visual appeal with useful facts. Consider using a mix of content forms to keep your audience engaged and maximize reach and engagement.

  View this post on Instagram   A post shared by Alternative Athens Tours (@alternativeathens)

Blog posts are crucial for holding evergreen travel agency content and archiving your best customer stories. They’re also great for gathering your best social media posts that share a common theme. Attract readers and engage them long-term by displaying your unique knowledge of specific places and different ways travelers can make the most of them while respecting local culture.

A lively travel blog can create intensely bookmarkable content and showcase your local knowledge in a way that dispels ambiguity for the more angsty traveler (hi, that’s me). Not to mention how it can shape people’s travel wishes and bucket lists.

Social media channels

The best travel agencies have social media channels that are finely calibrated but still exude this fizzy, exuberant quality. You’ll want to put out a consistent vibe while also making the best of channel-specific features and how they relate to the hyper-specific feel of destinations you work with.

@handluggageonly ♬ Benny and Chiquitita – reymifasol

Switch it up between static posts, carousels, Reels, videos, and YouTube shorts, all while keeping an eye on the bigger picture. Consider Instagram, Facebook, YouTube, TikTok, and Pinterest, sure. But also consider what your travel agency is really good at, aka how you can maximize reach and engagement by growing gradually and zooming in on local highlights one at a time.

What can be repurposed for different dates and channels? What’s worth gathering into a blog post with a quirky theme? Most of all, what seems to really strike a chord with specific subsets of your audience? Answering these questions helps focus your calendar planning. Experimenting is key.

Content ideas for travel agencies to enhance their online presence

1. explore destinations with a fresh perspective.

You can frame things like ` These are my social media content ideas for the week. ` Or ` This is where the travel destinations I work with really shine. How can I put those features in the best possible light? ‘

Sharpen your visual storytelling with high-quality images or videos, then get creative with repurposing them (a drum I will keep on beating).

@silly.girl.guide Fun things to do in #barcelona We visited the Big Fun Museum on Las Ramblas last sunday! There’s so much to see 🥰 our favorite was definitely the upside down rooms 🙃 #barcelona #bcntiktok #barcelonatiktok #invite #barcelonaguide #barcelonacity #whattodoinbcn #whattodoinbarcelona ♬ The Look – Instrumental – Metronomy

2. Expose annual trends

Some of my personal favorite travel agents gather insights with a light touch. They’re plugged into trending destinations, but also provide unique insights for approaching culinary hotspots or niche music festivals.

What specialist knowledge do you hold that intersects with the features of your destinations? Make a blog post about a city seen through a book lover’s eyes, highlight summer outdoor cinemas, or gather the best places to shop for seasonal flowers.

3. Leverage user-generated content (UGC)

Your engagement really improves when you balance content that establishes your subtle authority with authentic photos, stories, and reviews from your travelers. Get permission, foster long-term collaboration, and you’ll be able to offer new fans a more well-rounded view of a destination. Being able to see the same place from different perspectives is worth so much.

Make sure people tag you in their posts and use a tool like Planable to easily distribute or recycle content across various platforms.

Multiple social posts selected in Planable’s list view

4. Answer travel queries

So many of the same questions get asked again and again. So many of us rejoice when finding a Reddit post from 2018 addressing our exact query. Reframe your local knowledge as answers to people’s questions (platforms like Quora are a great starting point), then outline a detailed blog post or a social media nugget that deserves to be pinned at the top of your page.

5. Revamp classic blog formats

Breathe new life into familiar travel topics by bringing in your good friend and mine, the list. Use the left column to list content topics or juicy insights about specific places, all throughout the seasons. In the right column, list different formats, then connect the two and consider the possibilities.

Which insight or attraction matches up best with a listicle, a how-to guide, or an expert interview? These kinds of questions may have more than one answer, but bring your best strengths into the mix and the picture clears up right away.

The blog posts you write can then be repurposed as posts for different social media platforms, so that you reach a wider audience.

To make your job easier, look into Planable’s  Universal Content feature bundle, which is tailor-made for collaboration and approval. Use it to whip up stellar content for social media and beyond, all from a single calendar. Emails, blog posts, newsletters, press releases, ads, they’re all possible.

Collaboration on a newsletter in Planable

6. Create detailed travel guides and insider tips

The more insightful and empathetic your advice, the more goodwill you gather for your travel business. But go beyond guides that include required documents and optimal visiting times (though those are super-important). As a travel agency, becoming a primary digital resource for people involves engaging with the culture in a respectful way and passing on that knowledge to your readers.

@thaitraveltips Prepare before visiting Thailand #thailandtips #travelthailand #thailandguide #fyp ♬ Sunrise – Official Sound Studio

Paint a vivid picture of a specific cultural norm and its history. Approach cultural etiquette with the world-weary but loving vibe of someone like Anthony Bourdain. The more travel agents provide context for cultural norms, the more they build trust.

As you gather insights, you’ll see larger themes emerging. These themes can become pillars for your social media strategy , and a tool like Planable can help you make the most of it by providing the perfect space for your team to collaborate on new ideas.

Collaboration and approval in Planable

7. Showcase experiences from your customers

Sitting down with agency clients to flesh out in-depth stories can make for great evergreen content. Real-world insights are unparalleled when it comes to giving your content that special personal touch, no matter the format (which is worth experimenting with). Someone’s story might work better as an interview, someone else’s as a guest post.

It’s super interesting to see how different types of people travel. Yes, I want to know exactly how a chronic list-maker and a lover of spontaneity make an itinerary work for them both. I want to see how an artist travels to a warm place and how a mother might find kid-appropriate activities somewhere frosty. The texture, the specificity. That’s where the juice is.

You could get creative with this one too. Imagine an Instagram grid with photos showcasing a location, all provided by customers who loved it and accompanied with quote captions! Perfectly organized and previewed in Planable’s grid view before posting too.

Instagram grid preview in Planable

8. Present promotions and exclusive offers to spark interest

Exclusive promotions, last-minute deals, and special packages boost your bookings for multiple reasons. Many make the decision as a couple. Somebody suggests Zagreb next Tuesday and the other can’t resist. For others, it’s the last little nudge they needed to commit to a destination that had been calling their name from that bookmarks folder for months.

Campaigns and content featuring promotions may need an extra approval step before going live – just to make sure all the details are correct. Using Planable’s multi-level approval workflow lets you set things up in the way that makes the most sense for your team.

Multi-level approval workflow in Planable

9. Post travel guides by season

Here’s one of my favorite all-time insights: it’s not just hanging out in a forest or being surrounded by houseplants that calms our nervous system. Actual plastic plants (I’m not  kidding) and even just pictures of greenery have a similar effect. Product designers know this. It’s why so many items come with a leaf pattern.

Locals know how a spot changes with the seasons and travelers love to partake in this knowledge. List out season-based activities and events, but also lean into what the flora and fauna are doing, even in a big city. Getting the houseplant and birdwatching girlies on your side will always be a win.

So many trips started after the mental seed was planted by a single picture. One sun-kissed shot of bougainvillea growing on a Greek island rooftop can spur someone into action, especially if accompanied by info about the season’s other local attractions.

10. Share insights from the organization

It’s so important to cultivate trust and loyalty. Behind-the-scenes content is crucial in the process, so lean into the personal stories your travel agents can share. Shedding light on planning techniques strengthens the bond in more than one way: you clue people in on your specific MO but also help them become more savvy travelers.

Everyone with a neat insight to share should be able to contribute. And Planable’s workspaces let you easily grant permissions for external collaborators, making it an absolute breeze for folks to pitch in with their contributions.

Workspace permissions in Planable

11. Communicate important travel news and updates

If you save someone hours over a document they might’ve never even packed, you’re their hero. Screenshots of your content will live on travelers’ phones for a long time. Keep an eye out for travel warnings related to visas, traffic, weather, health and safety, and beyond.

@ifeandlonimi Here are 5 things to know if you’re travelling to Tirana, Albania! These tips will prepare you! #traveltips #albania #vacation #couplestrip #traveltiktok #naijatiktok ♬ original sound – Ife&Lonimi | Motherhood

This is all the more important if you work with specific destinations – your local knowledge will be crucial for putting updates in context. For best results, intersperse posts about travel insurance and other travel-related paperwork with more lighthearted content.

When you use Planable’s calendar to schedule social media posts , it’s easy to keep updates fresh and organized. If something changes last minute, one drag and drop and you’re in the clear.

Social media calendar with drag and drop in Planable

12. Engage people in competitions and giveaways

It’s not news that travel agents build buzz by creating clever giveaways and customizing travel packages, complete with little contests as a twist. Travel deals expand your target audience and endear you to the existing one. Creating targeted marketing campaigns with these goodies is also a good idea, especially if you can match tailored promos to different sub-sections of your followers.

Also, consider going about it the other way around: encourage user-generated content by thinking up clever prompts. Visualize the resulting posts before launching the contest, then curate and repurpose them over time.

13. Sprinkle your content with expert insights

Seasoned travelers and newbies alike will appreciate a bird’s-eye view. Look at shifting travel industry trends with the help of the most forward-thinking people in your network. Interviews and research (with proper credit, of course) do wonders for establishing a travel agent’s brand.

Here are the kinds of conversations I’d like to see more of when it comes to content ideas for travel brands: environmental changes affecting travel destinations, technological advancements in travel planning, or economic trends influencing global travel. Readers appreciate a balanced view, so include optimistic forecasts alongside potential challenges.

One thing, though: remember the difference between presenting different viewpoints and bothsidesing subjects that cannot, in good faith, be bothsidesed (such as climate change).

14. Share a one-year event calendar from a popular destination

Just like travel agents, the best part of travel aficionados are planners. Sure, others are likely to just jump on a plane. But that’s rarely accessible for people traveling on a budget, and failing to consider seasonal closures, for example, can put a lid on some trips.

As many a traveler knows, spontaneous romps like spending a day without a schedule or venturing off a nice-looking side street work much better within the structure of a cleverly pre-planned itinerary. So lean into this.

Take the time to go deeper with specific destinations and neatly organize all the events happening across an entire year, from Jan. 1 to New Year’s. Consider how different types of travelers might enjoy it at different times, and consider how specific clusters of local events could make for a good holiday. The more your travel tips find their way onto their mood boards, the more you build customer loyalty.

Planable’s content calendar is great for having a bird’s eye view of your year-round initiatives. All your content, on and off social media, lives in one place.

Content calendar in Planable

15. Create sharable content by leveraging travel quotes

You might feel like quotes belong to a previous internet era, and I’d be tempted to agree. But I say they’ve got potential if done right. We don’t need another rehash of motivational bon mots that sing the praises of travel in general or deem travelers to be more well-rounded than other people. It’s basic stuff.

But there  is  room for quotes that reframe things a bit, that open up a different, more compassionate way of looking at travel. You can really improve customer engagement when using listicles, posts, and carousels to focus on taking the pressure off just a little bit. Like how a trip doesn’t have to be perfect to generate joy, or doing things like the locals can be more fun (and more respectful) than bringing all your routines with you.

16. Post engaging content that contains travel fails and how to avoid them

People really appreciate travel fails, especially when they’ve got a winning combo of useful information and humor. The more you empower folks to anticipate common problems and tackle them like pros, the more engaging your content becomes. Remember to add all this content to the repurposing queue: it usually does good numbers on social media, but also works great collected in a blog article or newsletter.

@pubity Her phone had had enough… 😩😂 (Via: Insta/Tiffanyscarabelli partnersonthego) #travel #fail #phone ♬ dark beach – void

Word to the wise: keep it lighthearted and kind. A lot of fail content out there is downright mean-spirited, so be wary of going down that route. Consider the power dynamics at play or if a certain piece contributes to harmful stereotypes.

Trust your gut, but if you’re having second thoughts about striking the right tone, you can always ask Planable AI to give you a few more suggestions on how to phrase things.

Rewrite posts and captions with Planable AI

Strategic content calendar for travel agencies

Two things are essential for a rich content calendar with regular, relevant posts.

First up: emotional granularity is your friend. Consider how hyper-specific positive feelings from the emotion wheel map onto available activities in the areas you cover (and onto a traveler’s long-term plans).

Source: Medium

Second, make sure the process behind those emotional rollercoasters is optimized.

Planable’s content calendar tool helps you plan and schedule posts with no fuss, all while avoiding gaps and last-minute fumbles. It’s a cinch to collaborate with everyone involved and get approvals. Plus, you can schedule all your social media posts from the same place.

Your online presence stays consistent and engaging, but it’s also easier to cultivate that specific je ne sais quoi that only your agency can bring.

Found the ideal content ideas for your travel agency?

Make a shortlist of the content ideas that spark the most enthusiasm for you, then prioritize trying them out. The more you do it, the more well-rounded your digital footprint becomes and the more travelers you reach.

Planable can help you simplify content creation, planning, and distribution in a way that brings out the very best of what travel agents and destinations have to offer. Why not give it a try? You get 50 free posts when you sign up!

Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.

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Creating a Social Media Calendar for Travel Agencies

Table of Contents

What is a social media calendar, basics of making a social media calendar, advantages of creating a social media calendar for travel agencies, best practices and things to remember while creating a social media calendar, top content pillars to use in social media calendar for travel businesses, boost roi, save time, and create at scale with ai, sample weekly social media calendar for travel businesses, wrapping it up .

Planning relevant and enticing social media content for a travel agency business can be an overwhelming task. From creating engaging posts to highly captivating images and updates, it gets challenging for businesses to stay organized. And this is where a social media calendar for travel agencies comes in!

It allows you to stay organized by offering a centralized location for all your social media content ideas, schedules, and deadlines to ensure consistent branding across social channels.

Besides, it also saves you a lot of time and effort by having a calendar in place that you can customize to fit your business’s specific needs.

A social media calendar refers to a detailed and strategic plan that outlines the upcoming social media posts for various social platforms of your travel business, organized as per their published date and time.

Apart from the publish date and time for posts, a social media calendar for travel agencies can also have elements such as tags, links, mentions, copy, and various media elements such as videos, GIFs, and images.

Here, you can also use AI-based applications, such as  Predis.ai , that can help you generate tailored images and videos and also let you directly link your social media account to Predis.ai and schedule content.

Apart from this, a social media content calendar also serves as a strategic tool to keep your social media presence much more organized, thus ensuring a regular and effective posting schedule.

To create a social calendar for the travel business, here are the steps you need to follow:

1. Perform A Social Media Audit

Conducting a social media audit enables you to evaluate your accounts, social media presence, accounts, and engagement for your travel business. This then lets you see things that are working and not working and where to make improvements.

2. Choose the Social Media Channels and Content

Once you are done with your audit, identify the channels that are best for your audience and what kind of content will help you attract them. The next step is to match your top content types and budget with the social media platform that’s the best fit for your needs.

3. Plan the Content You Wish to Create for Each Channel

As soon as you have identified the social media platforms, it’s time to plan your content. The first step to begin the planning process is to review your team and budget. This will offer you a realistic sense of how much high-quality content you can produce.

4. Decide What A Social Media Calendar for Travel Agencies Should Include

This is the step where you need to plan your social media content by strategy, season, or campaign.

For instance,  if you are creating an Instagram calendar for travel, the basic rule is to keep things organized to decide what content you want to include in your calendar for the desired results.

There are several advantages to using a social media calendar for travel agencies. Among these are:

1. Helps You Maintain A Regular Schedule

While there is no fixed rule for how much you should post on your social media accounts, it’s important to post frequently to maintain an active presence among your target audience.

A well-planned social media content calendar allows your travel business to both prioritize quality and build higher consistency in terms of brand voice and style.

2. Saves Time and Resources

Having a well-planned social media calendar for your travel business helps you save a great deal of time by staying organized.

If your calendar is prepared well in advance, it also saves you from the hassle of hunting for trending topics and stories every day, looking for fresh ideas, thus giving you more time to focus on creating high-quality content.

3. Quality Assurance

A social media calendar and proactive scheduling of content allow travel teams to keep a watch on their work and ensure proper quality assurance.

This is simply because it is easier to catch a mistake or type a mistake or control a potential public relations crisis when you have enough time to follow a workflow approval process.

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Here are some of the best practices and things to remember while creating a social media calendar for your travel agency business:

1. Pick the Post Types and Formats Wisely

The best practice here is to include a content mix such as videos, images, gifs, articles, reposts, and formats such as reels, polls, carousel posts, stories, live videos, and more.

For best results, you can start by filling your social media calendar with recurring events such as holidays, sales, company news, Q&A, and more.

2. Define Your Posting Frequency

The next important thing to remember here is to establish your posting frequency. Ideally, your publishing schedule should be based on factors such as business goals, resources available, and audience engagement patterns.

3. Choose the Relevant Platforms

Depending on your business goals, target audience, and resources, choose the most relevant social media platforms to post on. If you are not sure which ones to start with, pick the three most popular ones, including Facebook, Instagram, and LinkedIn.

4. Schedule, Track, and Monitor Your Posts

Scheduling, tracking, and monitoring your posts gives you and your team enough time to edit and fact-check the information. Planning with a detailed social media calendar also means that you have other stakeholders approve the content to ensure that it is in line with the brand guidelines.

Content pillars are essentially the core topics or themes that guide your social media strategy for business. These content pillars serve as the foundation for your social media content creation, thus allowing you to consistently deliver relevant, valuable, and engaging material to your target audience.

Once you’ve established your content pillars, it is best to create your social media content calendar accordingly in a way that outlines when and how you’ll address each of the identified pillars.

Here are a few examples of content pillars for travel agencies that you can include in your social media strategy:

1. Top Lists of Travel-Specific Posts

This content pillar is largely about travel-related guides, such as:

• The Best Places to Visit During the Winters
• The Top Adventure Activities in India
• Breathtaking Places for Paragliding
• The Top Places to Celebrate Unique Festivals

2. Destination-Specific Traveling Guides

These types of content pillars focus specifically on particular destinations. The idea here is to share or mention information such as the best places to visit, local food markets, and things to look out for.

It is recommended to choose the most popular destination places here that are relevant to your target audience and accordingly come up with content that is valuable as well as interesting for them.

Another important thing to take care of here is to enhance the readability of the content by adding a lot of images to gain readers’ attention.

3. Cover the Latest News and Events

Regardless of the type of social media content you are creating, it’s best to offer a mixture of timely and popular material. For instance:

• Upcoming festivals and other celebrations, including film and music festivals, holiday events, carnivals, etc.
• The latest transportation deals.
• Microtrends impacting a destination or neighborhood, such as a type of food, music scene, etc.
• Travel photography and stories.
• Tips for budget travel and solo adventurers.

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Here’s a sample of a weekly social media calendar for travel agencies to help you manage your tasks so that the amount of work required to listen, interact, engage with the audience, articulate, and demonstrate is better distributed throughout the week.

A sample social media calendar for a travel business might look like this:

Engaging:  Take enough time to check out and reply to mentions on various social media accounts or blogs that you heard on previous days.

Articulating:  If you are writing a blog post or other similar type of content, make sure to use this day to publish your article.

Tuesdays are the ideal time to send newsletters to customers or post an article, as typically users are too busy clearing their mailboxes on Monday. Here, you can also continue to listen and respond to your brand mentions, if any.

3. Wednesday

Articulating-Demonstrating:  This is the day of the week when you need to post images or videos to various social media pages, including Facebook, Instagram, YouTube, and more.

4. Thursday

Engaging-Demonstrating:  After the demonstration, you need to review your social networking pages and accordingly respond to comments or mentions. Also, do not forget to thank your customers when they post comments on your social pages.

Listening-Engaging:  When the weekend starts, you again need to focus on listening and engaging with the audience by responding to mentions, tweets, and more.

6. Saturday

Active listening:  Treat this as a break day, but keep listening to what the audience has to say. The best way to do this is to check Google Alerts and look for any mentions that sound worth considering.

Keep this day only for listening. If there is no urgency to respond, it is best to wait until Monday.

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Creating a well-planned social media content calendar for your travel agencies helps you streamline as well as strategize your content marketing strategy across social channels in advance. This helps you maximize your social media presence, engage your audience effectively, and achieve your desired outcomes.

If you are looking to up the marketing game for your travel agency business by creating social media calendars, look no further than  Predis.ai .

Predis.ai is an AI-based social media content generation and management tool that can help you make posts from just a simple text input. The tool is also equipped to generate and schedule a variety of social media content types, including videos, reels, memes, captions, and hashtags.\

You may also like,

Travel UGC guide for Instagram

Instagram story ideas for Travel

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Online Travel Agency Social Media Marketing Plan Template

• Great for beginners
• Ready-to-use, fully customizable Task
• Get started in seconds

In the fast-paced world of online travel agencies, having a solid social media marketing plan is essential to stand out from the competition and attract your dream customers. With ClickUp's Online Travel Agency Social Media Marketing Plan Template, you can take your marketing game to the next level and achieve your business goals.

This template is designed to help you:

• Create a comprehensive social media strategy that aligns with your business objectives
• Plan and schedule engaging content across various social media platforms
• Track and analyze the performance of your social media campaigns
• Monitor social media trends and stay ahead of the curve

Don't let your online travel agency get lost in the sea of competitors. Get started with ClickUp's Social Media Marketing Plan Template today and watch your bookings and revenue soar to new heights!

Benefits of Online Travel Agency Social Media Marketing Plan Template

When using the Online Travel Agency Social Media Marketing Plan Template, you can enjoy a range of benefits to boost your business:

• Streamline your social media strategy and save time by having a clear plan in place
• Increase brand visibility and reach by effectively promoting your travel services across various social media platforms
• Engage with potential customers and build a loyal following by creating compelling and relevant content
• Drive more traffic to your website and convert visitors into bookings by strategically linking your social media posts to your travel offers
• Track and measure the success of your social media efforts with built-in analytics, allowing you to optimize your marketing strategy for better results.

Main Elements of Online Travel Agency Social Media Marketing Plan Template

ClickUp's Online Travel Agency Social Media Marketing Plan template is designed to help you effectively manage your social media marketing efforts. Here are the main elements of this Task template:

• Custom Statuses: Keep track of the progress of each social media task with custom statuses such as To Do, In Progress, and Completed.
• Custom Fields: Utilize 5 custom fields including Social Media Platform, Content Progress, Designer Editor, Month, and Copywriter to provide specific details about each task and easily track its progress.
• Custom Views: Access different views to manage and monitor your social media marketing plan. Some of the available views include Calendar View to schedule and visualize your social media content, Board View to track the progress of tasks using a Kanban-style board, and Table View to organize and filter tasks based on different criteria.

With ClickUp's Online Travel Agency Social Media Marketing Plan template, you can streamline your social media marketing workflow, collaborate with your team, and achieve your marketing goals efficiently.

How to Use Social Media Marketing Plan for Online Travel Agency

If you're an online travel agency looking to boost your social media presence, follow these steps to effectively use the Social Media Marketing Plan Template in ClickUp:

1. Define your target audience

Before diving into your social media marketing plan, it's crucial to understand who your target audience is. Are you targeting adventure seekers, luxury travelers, or budget-conscious tourists? Knowing your audience will help shape your content strategy and ensure that your messaging resonates with the right people.

Use custom fields in ClickUp to define your target audience based on demographics, interests, and travel preferences.

2. Set clear goals

What do you want to achieve with your social media marketing efforts? Do you want to increase brand awareness, drive website traffic, or generate leads? Setting clear and specific goals will give you a roadmap to follow and help you measure the success of your campaigns.

Use Goals in ClickUp to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your social media marketing plan.

3. Plan your content strategy

Now that you know your target audience and have set your goals, it's time to plan your content strategy. Determine the types of content you want to create, such as travel guides, destination highlights, or user-generated content. Consider which social media platforms are most relevant to your audience and how often you'll post.

Use the Board view in ClickUp to create a content calendar, organize your ideas, and schedule posts for different social media platforms.

4. Analyze and optimize

Regularly analyzing your social media performance is essential to understand what's working and what needs improvement. Track metrics like engagement, reach, and conversion rates to identify trends and optimize your strategy accordingly. Experiment with different types of content, posting times, and hashtags to find what resonates best with your audience.

Use Dashboards in ClickUp to monitor your social media analytics in real-time and gain valuable insights to refine your social media marketing plan.

By following these steps and utilizing the Social Media Marketing Plan Template in ClickUp, you can effectively promote your online travel agency, engage with your target audience, and drive more bookings and revenue. Happy traveling!

Get Started with ClickUp’s Online Travel Agency Social Media Marketing Plan Template

Online travel agencies can use this Social Media Marketing Plan Template to effectively promote their services and engage with potential customers on social media platforms.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful social media marketing plan:

• Use the Content Calendar view to plan and schedule your social media posts in advance
• The Campaign Tracker view will help you keep track of your ongoing marketing campaigns and their performance
• Use the Analytics view to monitor and analyze the success of your social media efforts
• The Customer Engagement view will allow you to engage with your audience, respond to inquiries, and build relationships
• Organize tasks into different statuses, such as Planning, Creating, Publishing, and Analyzing, to track progress
• Update statuses as you complete each task to stay organized and ensure accountability
• Monitor and analyze your social media metrics to measure the effectiveness of your campaigns and make data-driven decisions.

Related Templates

• Musicians Social Media Marketing Plan Template
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UK election latest: New cabinet start arriving at Downing Street; victory claimed in last undeclared seat after multiple counts

Sir Keir Starmer has named the bulk of his cabinet, with Rachel Reeves the first female chancellor, and will chair his first cabinet meeting as prime minister this morning.

Saturday 6 July 2024 08:56, UK

• General Election 2024

Please use Chrome browser for a more accessible video player

Need to know

• Sir Keir Starmer to give cabinet 'their matching orders' | Cabinet arriving for first meeting
• Sam Coates: One of the most orderly and stable entrances to power
• Lib Dems claim victory in final undeclared seat
• Jon Craig: Who will become next Tory leader?
• Sam Coates analysis : A loveless landslide
• Labour vote share down in areas with large Muslim populations
• How Reform vote compares to UKIP in 2015 - is it really a big gain?
• How night unfolded in eight videos - from exit poll to defeated Rees-Mogg's film quote
• Ed Conway : The new political geography
• Results in every constituency

Live reporting by Tim Baker and Brad Young

While Sir Keir Starmer may have finished his campaign, his teenage children are still in the midst of theirs.

The prime minister's son and daughter have reportedly been lobbying their parents for a pet dog in Number 10.

He previously told ITV's This Morning the pair would "ramp up their campaign" should he win the election.

"German shepherd is the current favourite – although there's a range of possibilities, so we shall see," said Sir Keir, when asked about the idea by Times Radio.

"I'm getting into dangerous territory now because if my boy and girl get hold of this footage, I'll be confronted with it when I get back to them."

He wouldn't be the first prime minister to move a four-legged resident into Downing Street.

In 2019, Mr Johnson brought in Dilyn, a Jack Russell-cross puppy.

Nova the labrador retriever came with Rishi Sunak, apparently leading to some "heated exchanges" with Larry the cat.

So if the Labour leader's children hope to succeed in their campaign for a new dog, they may have to convince the Chief Mouser too.

From the cost of living crisis and small boat crossings to the drive for green energy and the war in Ukraine, the Labour government has its work cut out.

To get a sense of the challenges facing Sir Keir Starmer, we spoke to our specialist correspondents about their patches.

By Deborah Haynes , security and defence editor

Defence and security will have to dominate the first few days of the new government as the prime minister prepares to travel to Washington for a major NATO summit of world leaders.

However, you can expect national security and military operations to be a dominant focus throughout Sir Keir Starmer's time in office as global tensions mount amid Russia's war in Ukraine, conflict in the Middle East and the growing threat from China.

Labour has pledged to conduct a sweeping review of UK defence and security within the party's first 12 months in power, and to set a path towards increasing the defence budget to 2.5% of national income from just over 2%.

Yet military insiders believe the armed forces are in need of clear direction now, not later.

Experts worry that waiting until 2025 for the government to produce yet another thorough plan for the size and shape of the army, Royal Navy and Royal Air Force - framed by whatever ambitions Sir Keir has for them - will simply waste more time.

The new cabinet is starting to arrive in Downing Street for their first meeting.

Deputy Prime Minister Angela Rayner, Chancellor Rachel Reeves and Chief Whip Sir Alan Campbell have all been seen entering.

Ms Reeves gave a smile and a nod to the journalists outside Number 10 as she entered.

Green Party co-leader Adrian Ramsay has vowed to push Labour to be bolder and ensure it sticks to its promises.

Mr Ramsay told Sky News the country needs to step up on climate and the cost of living crisis in terms of home insulation and public transport.

The Greens defied polling expectations on Thursday, winning their best result to date with four MPs.

"People have turned away from the two traditional parties in record numbers and that's because they want a greater diversity of voices in the debate," said Mr Ramsay, who was among those elected to parliament.

Voters wanted Greens in parliament to "push the new government to be bolder" over the environment and public services, he said.

They hope to "bring ideas into the debate that would not otherwise be heard" and to ensure Labour follow through on their promises on renewable energy and the NHS.

"We believe in a more progressive, more mature form of politics that's less tribal, where you do work together in the national interest."

Liberal Democrat MP Munira Wilson is speaking to Sky News on behalf of the party this morning.

There are many big smiles on Lib Dem faces after they soared to 71 seats  - with hopes they can win the final seat to declare later today as well.

Ms Wilson is asked whether party leader Sir Ed Davey will keep up his campaign antics, such as bungee jumping.

She says Sir Ed had a "great campaign" and enjoyed all the stunts he took part in.

"I suspect we'll probably have some more celebratory dad dancing next week when all the MPs come together to celebrate our successes," she says.

On the more serious topic of how the party will function after gaining 63 seats, Ms Wilson hinted her party may try and take the place of the official opposition.

The second-largest party is always the opposition, but the Lib Dem MP suggests the Conservative Party finding a new leader might preclude them from carrying out the role fully.

She says the Tories are in "disarray" and have been for "many months and year". 

Ms Wilson adds: "They are going to be tearing themselves apart, working out who their new leader is and which direction they're going in.

"And it's really important for the British people that there are opposition MPs asking tough questions and scrutinising the legislation that Labour are going to bring forward.

"And I can assure you that every Liberal Democrat MP in the House of Commons will be doing that and will be focussed on the job and not worried about where the party's going. "

After the marathon that was election day on Thursday and results day on Friday, it is understandable that a lot of people in politics will be taking today as a day of rest.

Prime Minister Sir Keir Starmer and the Labour Party will be quite active - as a morning cabinet is held, and more ministers are expected to be appointed.

But Conservative, Reform, Lib Dem, Green and SNP MPs might be less visible as they recover from mammoth stints - some having stayed up for close to 48 hours in a row.

There are still important developments - like how we expect the race to replace Rishi Sunak as Tory leader to develop - that we will be keeping across.

Could we see something from Jeremy Hunt? The former chancellor delivered a strong speech after winning his seat in Surrey about the future of the party.

Or maybe we could see Boris Johnson surface - he was not as actively involved in the election and results day.

Nigel Farage may also appear before the media as he celebrates finally winning a parliamentary seat.

Sir Keir Starmer is summoning his cabinet later this morning for a meeting to establish their agenda after the election win.

Following the gathering, Sir Keir will hold a news conference - the first since he was elected as prime minister.

It means he will likely face questions from the press as the country's leader for the first time, rather than as leader of the opposition.

Now he has the keys to Downing Street, he will probably hold the event in the recently built indoor briefing room.

With all the chaos of the election, some people might have forgotten there is a football tournament on.

This afternoon, England faces off against Switzerland in the quarter-final of the Euros.

A St George's Cross has been hoisted above No 10 this morning.

The new prime minister is a keen football fan, but it is not clear if he will watch the match from Downing Street or elsewhere - having previously been pictured watching games in pubs.

There is also an England rugby game this morning, with the side playing their first game in a tour of New Zealand... and the British Grand Prix is on at Silverstone this weekend too.

The leader of the Scottish Liberal Democrats has claimed victory in the final undeclared election seat.

Alex Cole-Hamilton posted on X: "Now the SNP have conceded Inverness, Skye and West Ross-shire".

Votes have already been counted twice in the constituency, with another recount to begin at 10.30am.

The SNP's Drew Hendry is locked in a close battle with Liberal Democrat candidate Angus MacDonald.

The BBC reported on Friday evening that Mr Hendry had conceded defeat ahead of the count, meaning the seat would  become the Liberal Democrats' sixth in Scotland.

This would come as a further blow to the SNP in what has been a bruising election, having lost 39 of the 48 seats they won in 2019, mainly to a resurgent Labour.

Labour now has 37 seats to the SNP's nine, a marked turnaround from the 2019 UK election when Labour returned just one MP.

The Scottish Conservatives lost one of their six seats after leader Douglas Ross was narrowly defeated by the SNP's Seamus Logan in Aberdeenshire North and Moray East.

With just the Inverness, Skye and West Ross-shire seat left to be officially declared, here is how Scotland stands:

• SNP, nine 
• Conservatives, five
• Liberal Democrats, five.

Sir Keir Starmer is expected to hold the first meeting of his new cabinet this morning.

He made a raft of appointments yesterday, including Rachel Reeves as the UK's first female chancellor, Yvette Cooper as home secretary and David Lammy as foreign secretary.

Pat McFadden, who played a central role in shaping Labour's election campaign and was named chancellor of the Duchy of Lancaster, said Sir Keir will quickly allocate responsibilities and "give his new cabinet their marching orders".

"We have a NATO summit next week. That will be his first moment on the international stage. And while he's doing that, he will want his new cabinet to get on with it pretty quickly.”

High on the agenda will be the six first steps Labour has set out: delivering economic stability, cutting NHS waiting times, launching a new border security command, setting up Great British Energy, cracking down on anti-social behaviour, and recruiting 6,500 new teachers.

And Sir Keir will be propelled onto the international stage on Tuesday, jetting to Washington DC for the NATO leaders' summit, where discussions will include support for Ukraine.

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