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How Animation Apps Can Transform Your Social Media Marketing Strategy
In today’s fast-paced digital world, it’s crucial for businesses to stay ahead of the curve when it comes to social media marketing. One effective way to capture your audience’s attention and stand out from the competition is by incorporating animation into your content. Animation apps have become increasingly popular tools for businesses to create engaging and eye-catching visuals that can truly transform their social media marketing strategy. In this article, we will explore how animation apps can benefit your business and provide tips on how to effectively use them.
Enhance Visual Appeal
In a sea of static images and text-heavy posts, animated content has the power to grab attention like no other. Animation allows you to bring your ideas to life in a visually captivating way, making it easier for users to connect with your brand and message. By using animation apps, you can create dynamic visuals that are not only aesthetically pleasing but also convey information more effectively.
One of the main goals of any social media marketing strategy is to increase engagement with your audience. Animation apps provide a unique opportunity to do just that. Animated content tends to be more shareable and has higher chances of going viral compared to static images or text posts. With the ability to easily create animated videos or GIFs using animation apps, you can encourage users to like, comment, and share your content, thereby amplifying its reach.
Tell Compelling Stories
Storytelling has always been a powerful tool in marketing, as it helps establish an emotional connection with your audience. Animation apps allow you to tell stories in a visually compelling way that captivates viewers from start to finish. Whether you’re explaining complex concepts through animated infographics or creating animated characters that resonate with your target audience, animation adds depth and personality that can make your brand more relatable.
Stand Out from Competitors
With millions of businesses vying for attention on social media platforms, it’s essential to find ways to stand out from the crowd. Animation apps give you a competitive edge by enabling you to create unique and visually stunning content that captures your audience’s imagination. By incorporating animation into your social media marketing strategy, you can differentiate yourself from competitors and leave a lasting impression on your target audience.
In conclusion, animation apps have the potential to transform your social media marketing strategy by enhancing visual appeal, increasing engagement, telling compelling stories, and helping you stand out from competitors. By leveraging the power of animation, you can create content that not only grabs attention but also resonates with your audience on a deeper level. So why wait? Start exploring animation apps today and unlock the full potential of your social media marketing efforts.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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Social Media Marketing for Travel Agents and Tour Operators
Are you using social media marketing to promote your tours? If yes, then you should know that these platforms provide the perfect opportunity for travel companies to reach out to their target audience.
Social media marketing for travel agents and tour operators has become a powerful tool to connect and engage with travelers .
In fact, according to a study conducted by HubSpot , consumers trust brands that engage with them through social media.
There are several ways to boost your social media posts. These include posting images, videos, or infographics. They also include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, etc.
How Do Tour Companies Get Clients?
"As of January 2022, there are 3.96 billion total social media users across all platforms."- Social Media Usage Statistics, Sprout Social
A travel agency that wants to connect with past customers and potential customers should consider the importance of an active online presence. Consumers trust brands that engage with them through social media channels.
With customers on social media, travel companies need to create engaging content that makes sense. This content should be informative, entertaining, or both. It should also be shareable.
The best way to create shareable content on social media is to post images, videos, or infographics because these types of content are more likely to be shared than text-based posts.
Step-by-step Guide: Social Media Marketing for Travel Agents
There is no secret to creating great content and winning social media marketing, but there are strategies to compete well. To start with, here are some content ideas for your travel tours business:
1. Content Ideas for Social Posts
It can be hard to know what content to post on social media, and even harder to come up with new ideas on a regular basis.
If you're feeling stuck when it comes to creating content for your social media accounts, you're not alone. Most businesses struggle with this same challenge.
Here are some ideas for social media efforts you can start with:
Share a Food Recipe Inspired by a Favorite Travel Memory
When it comes to travel, one of the best things about it is the food. There are so many different cultures and cuisines to explore, and each one is unique and delicious.
If you’re looking for a way to spice up your social media posts, why not share a food recipe inspired by your favorite travel memory?
Whether it’s a traditional dish from your home country or something you discovered while exploring a new city, this is a great way to engage with followers and share your love of travel.
Ask the Question: “Where are you planning to travel next?”
Asking your followers where they are planning to travel next is a great way to get engagement and generate discussion. It can also help you get ideas for your own travel plans.
By asking your followers where they are planning to travel next, you can get a variety of responses and learn about new places to visit.
You can also use this question as inspiration for your own social media posts, sharing photos and videos of your favorite travel destinations.
Start a Travel Photo Chain
One way to engage followers and generate discussion is to start a travel photo chain. This is where you post a photo and ask followers to share their own photos in response.
This can be a great way to see the world through your followers’ eyes and learn about new places they’ve visited.
To get started, post a photo of your favorite travel destination and ask followers to share their own photos in the comments. Then, choose a few of your favorites and repost them on your page. Be sure to tag the original poster so they can see their photo being shared.
This is a great way to get engagement and interaction from your followers while also getting some great content for your social media feeds.
Focus on Sharing Domestic Destination Ideas and Experiences
When it comes to digital marketing, local businesses should focus on sharing domestic destination ideas and experiences.
This can help local businesses connect with future customers in a meaningful way and boost their social media marketing online on every single social media platform possible.
Here are some ideas:
- Sharing photos and videos of favorite domestic destinations
- Asking followers to share their favorite domestic travel experiences
- Creating lists of domestic travel destinations
- Highlighting special deals and discounts for domestic travel
- Post online reviews of happy customers during their travel
By focusing on sharing domestic destination ideas and experiences, businesses can improve brand engagement and boost online visibility.
Share Interesting Cultural Facts and History
When it comes to travel, one of the best things about it is learning about new cultures and customs.
By sharing interesting cultural facts and history in your social media posts, you can engage followers and educate them about the world around them.
Some ways to share interesting cultural facts and history in your social media posts include:
- Sharing photos and videos of interesting places and landmarks
- Asking followers to share their own photos and videos of cultural experiences
- Creating lists of interesting facts about different cultures
- Highlighting special deals and discounts for cultural travel experiences
- Encouraging user-generated content by sharing photos and videos from followers
By sharing interesting cultural facts and history in your social media posts, you can boost your social media engagement and connect with customers in a meaningful way.
2. Boost Your Social Media Posts
There are a few things travel industry businesses can do to boost their social media posts and increase engagement.
Here are ways how you can boost your social media posts and increase your travel business' brand presence:
Use images, videos, or infographics
Images, videos, and infographics are more likely to be shared than text-based posts. Aside from being shareable, they are more visually appealing and easier to consume.
- Boost brand awareness
- Visually appealing and engaging
- Shareable to consumers' connections
Connect with Social Media Channels
In order for tour operators engage with customers on a social media platform, it is important for businesses to create accounts for their brands.
This can include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, or any other type of social media marketing.
By creating accounts for their brands, a travel company can increase its social media engagement and connect with customers in a meaningful way.
- Increase social media engagement
- Connect with customers in a meaningful way
- Reach more potential customers
- Establish brand authority
Engage and build relationships
In order to build relationships with customers on social media platforms, it is important to engage with them. This can include responding to comments or messages, sharing user-generated content, or hosting giveaways or contests.
By engaging with followers, businesses can show that they care about their customers and build long-term relationships. Which is another great way to boost your social media posts and increase brand awareness online.
- Boost social media posts
- Show customers you care
- Strengthen customer relationships
One of the most important things you can do to boost social media marketing is to post regularly on your social media accounts. This will help keep your audience engaged and increase the visibility of your brand.
To boost your social media posts, make sure you post regularly on your social media accounts. This can include posting daily, several times per week, or whatever frequency is best for your business and audience.
- Keep your audience engaged
- Increase the visibility of your brand
- Boost your social media posts
Invest in paid advertising
While organic reach on social media platforms has declined, businesses can still increase their visibility and engagement by investing in paid advertising.
There are many different types of paid ads that businesses can use to boost their posts and connect with customers. These include sponsored posts, promoted tweets, display ads, banner ads, etc.
To boost your social media posts and presence online, consider investing in paid advertising. This can help increase your brand visibility and engagement with customers on social media platforms.
- Instant results
- Build stronger relationships
- Gain better customer understanding
Hashtags are a great way to increase the visibility of your social media posts. When used correctly, hashtags can help connect your content with like-minded individuals and groups.
When creating social media posts, businesses should consider using hashtags. This type of content is more likely to be shared and can help increase brand awareness.
- Increase the visibility of your social media posts with hashtags
- Connect with like-minded individuals and groups using hashtags
- Get more shares and brand awareness with hashtags
- Improve customer engagement with hashtags
Social Media Marketing for Travel Agents & Tour Operators: Best Practices
Aside from boosting your social media posts, tour operators must also consider a handful of things to better build travel business on social platforms.
Understand your target audience
" 44% of users shop for products on Instagram weekly (and 28% of those shopping activities are pre-planned)."- Social Media Usage Statistics, Sprout Social
When it comes to social media marketing, it is important for businesses to understand their target audience.
This means understanding who they are, what they want, and what they are looking for.
By understanding their target audience, businesses can create content that is relevant and appealing to them. This can help increase social media engagement and connect with customers in a meaningful way.
Research your competition
When it comes to social media marketing, it is important for businesses to research their competition.
This means understanding what they are doing on social media, what type of content they are sharing, and how they are engaging with followers.
By researching your competition, you can learn what works and what doesn’t, and then apply those findings to your own social media strategy.
Create interesting and engaging content
One of the most important things businesses can do to boost their social media marketing is to create interesting and engaging content. This will help keep followers engaged and increase the visibility of your brand.
To create interesting and engaging content, make sure you post regularly on your social media accounts. This can include posting photos, videos, infographics, or other types of content. You can also consider collaborating with influencers or creating user-generated content.
By creating interesting and engaging content, businesses can build strong relationships with customers and boost their social media marketing online.
Keep up with industry trends
It is important for businesses to keep up with industry trends in order to stay competitive. By understanding the latest trends, businesses can create content and marketing strategies that resonate with customers.
One of the best ways to stay up-to-date on industry trends is to follow industry publications and blogs, as well as social media platforms such as Instagram and Facebook.
Offer unique experiences that set you apart from the competition
When it comes to social media marketing, it is important for travel industry businesses to offer unique experiences that set them apart from the competition. This can help businesses connect with customers in a meaningful way and boost their social media marketing online.
Some ways businesses can offer unique experiences that set them apart from the competition include:
- Offering exclusive deals and discounts
- Creating custom content
- Hosting contests and giveaways
- Collaborating with influencers
- Creating user-generated content
Know the best times to post
Posting at the right time is essential for businesses looking to boost their social media channel engagement. By knowing the best times to post, tour operators can ensure their content is seen by the most people and reaches the right audience.
"TrackMaven recommends 9 pm-8 am as the ideal times for posting pictures and videos. Actually, during these times, and specifically on Thursdays and Mondays, there are more chances to get a great response to your posts."- Best Times to Post on Social Media in 2022, Social Pilot
The best times to post on social media vary depending on the social media platform. However, general rules of thumb include posting during the weekday and during business hours.
Mastering Social Media Strategy for Travel Agency & Tour Operators
The social media landscape is always changing, and tour operators that want to stay ahead of the curve need to be willing to experiment with new platforms and strategies.
Stay up-to-date on industry trends, create engaging content, engage with followers, and invest in paid advertising. These are all essential components of a successful social media strategy.
If you’re looking for tour operator software that can help you boost your social media marketing, we have just what you need. Our software is designed to help businesses connect with customers and increase sales. Contact us today to learn more!
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How to set up a travel social media marketing strategy
Written by by Jenn Chen
Published on December 17, 2019
Reading time 7 minutes
We’ve all seen the social posts: selfies from a beach vacation, airplane wings en route to a faraway destination and delicious meals in a different city. Through all the changes and growth that social media has experienced in the last decade, some things stay the same. Vacations are posted about in all of their stages: planning, sourcing recommendations and the trip itself. Social media plays an important role in all of this and travel companies should recognize it or risk stagnation.
Whether you’re a luggage company or a hotel, our tips should give you some ideas to test out on social. You’ll notice that a lot of the ideas are centered around content and that is because travel lends itself to a more visual audience. People want to see what the experience will be like and they need to see it often. Read on to find out how to take advantage of social media to get the message out about your travel or hospitality brand.
Basics: Set yourself up for success
If you’re starting your strategy from scratch or just looking to update your current one, taking a look at the resources available to you is always step one. You can’t manage four different social networks by yourself if you have a large and active audience. Responding to comments alone would take up a lot of your time. So what kind of resources are we talking about?
Staff is the most obvious one. How many people do you need for your company to successfully meet goals for sourcing and creating content, posting, managing comments and DMs and keep an eye out for complaints? Is your company large enough that you need a 24-hour watch on social media? Managing a single-location company is far more different than managing a multi-location one, especially if it spans multiple time zones.
The next basic resource to pay attention to is skill . This ties closely to staff because you want to make sure you have all the right skillsets to execute your strategy. And if you don’t, then you’ll need to be comfortable outsourcing. Social media managers tend to have a lot of different skills , including excellent communication and writing.
Third, get your budget in order. Ads are an important part of the travel industry. If you’re running flash deals on social media, ads are the way to go and you need to make sure you have the budget to promote them.
Lastly, document your strategy with goals . Without clear social media goals per network, your strategy will flounder. The best way to set these up is to evaluate your current audiences and see how they’re using each network. For example, if your customers like to use Twitter for direct customer service, set up goals on response time and a feedback loop of how well your responses are performing. Have a response plan in place for common questions and complaints.
Setup might take a while and you’ll go through several iterations in trial and error, but having a basic plan in place will save you wasted effort in the long run. Having a total picture of the resources available to you will help you know if you should be active on that additional social network or not.
Plan posts for each portion of the purchase cycle
For more expensive getaways and items, the purchase cycle will be longer. For travel brands, this means you’re playing the long game and need to make sure you have posts targeted for each stage.
At the beginning of 2019, Pinterest released their travel personas and trend report . It noted that “69% of Travel Pinners use Pinterest to discover travel services when deciding what to book.” The Pinners typically booked within two months of starting research and research included everything from what to bring to what to do.
Instead of directly promoting their services to customers, cruise company Carnival created a “Cruising Tips” Pinterest board for those still thinking about going on a cruise or have recently booked. The guides are a nice mix of what to expect when you go on a cruise to how to stick to your exercise routine.
It doesn’t matter if you’re a hotel or a travel backpack company. The principles of targeting consumers at each part of the purchase cycle remain the same. Don’t forget that you’re not done when they’ve made the purchase. You want to keep them constantly engaged and reminded of your product or service.
Understand different generations
Millennials and the younger Generation Z groups have more spending power now but to market to them, you’ll need to understand their social media use. An Expedia study of millennial and Gen Z travel behaviors found that they were heavily influenced by social media.
Eighty-four percent of Gen Z and 77% of millennials surveyed had been influenced by social media when planning their travel. More than 70% surveyed were open to help and inspiration during the planning process.
Both Gen Z and millennials named appealing imagery and deals as the two most informative pieces of social media content. Photos and videos maybe costly to create and produce but they will be worth it in the long run.
To ease the content sourcing pain, include user-generated content from past customers. This works particularly well for high-ticket purchases. Potential customers get to see what they’ll be buying through the lens of someone who’s already been. It establishes credibility to your brand so you’re not the only ones talking about you.
Walk into sophisticated spaces designed to expand the mind and spark new ways of thinking. / 🎥: @RonTimehin at @RdamMarriott pic.twitter.com/CIcsoioVx6 — Marriott Hotels (@Marriott) September 6, 2019
Marriott Hotels consistently uses user-generated content to promote its various hotel locations. They give glimpses into what it’s like to stay at a location. While some photos and videos on your account will be staged, you can bring in additional authenticity by reposting ones created by their guests.
Why your entire team needs access to social business intelligence
Respond to reviews
Reputation management is important in travel and this doesn’t mean only responding to complaints. According to a Harvard Business Review study with TripAdvisor, it found that once hotels started responding to reviews, they saw a drop in the amount of short negative reviews. Knowing that management was reading and responding to reviews made for more thoughtful posts.
In a 2019 study , TripAdvisor noted that 81% of respondents frequently rely on reviews before booking a hotel. Travel purchases represent a major investment of money, time and even the emotional expectations people place on anticipating a great vacation, so your audience depends on feedback from reviews and social media to figure out how to spend their money and effort. This is why staying engaged and responsive on both social networks and review sites is key to building a travel brand’s presence.
To make it easier on yourself, use Sprout’s new review management tool to respond to reviews on Google My Business, Facebook and TripAdvisor all in one place.
The next essential step is to create an online review management strategy . This involves coming up with tone, vocabulary and common scenarios that might need addressing.
Online reviews do influence consumer behaviors so it’s best to approach them like any compliment or complaint you might have in person. Be sure to respond in a timely manner, listen to what they’re saying, offer a resolution if you’re able to and e sure to avoid a defensive tone. Pretend that you’re being recorded and the video will be posted publicly for eternity–this will help you avoid lashing back at difficult customer feedback in the heat of the moment. Future customers will read your responses, so how you respond is important.
Divide & conquer
For multi-location businesses, it’s sometimes best to create separate accounts for your national and local brands. The national brands can amplify local messaging and connect with loyal brand advocates while the local brands can address in-the-moment customer service queries and promote their immediate area.
Following the lead of other large corporations, you may even set up a separate account to address customer service inquiries. All of this is up to your company and your available resources. For whichever circumstances you fall under, Sprout makes it easy for enterprise companies to post in a cohesive and collaborative manner. Divide your local branches up into groups but still give them access to your Sprout Asset Library .
View this post on Instagram A post shared by Ace Hotel (@acehotel)
View this post on Instagram A post shared by Ace Hotel & Swim Club (@acehotelpalmsprings)
Ace Hotel does a good job of creating a cohesive national brand presence while their local accounts focus on what’s happening in that location or city. Each local account also runs promotions to make following them more appealing to those who are thinking of booking.
The travel industry is large and encompasses many different types of companies. But whether you’re a single-location vacation rental or a multi-location global company, travelers still want to hear from you. Your best bet is to plan carefully and get creative. Take inspiration from other companies and be sure to invest in a strategy and professional imagery.
Idyllcove Vacation Cabin is a great example of one location doing their best at promotion. The shots posted are always on brand even when they’re user-generated content. To help potential visitors cement their decision, they created a highlight that tours the cabin. And the Guest Snaps highlight makes use of user-generated Story content.
View this post on Instagram A post shared by Airbnb (@airbnb)
Airbnb, on the other hand, is on the opposite end of the vacation rental spectrum. The company uses Instagram to highlight its many available places to book and what you can expect out of each one. In the above example, you can not only picture yourself there but you also get ideas on what you can do while you’re staying there.
Whatever your specialization is in the travel industry, the basic tenets are the same: get your basics down, respond to reviews in a timely and gentle manner and don’t forget the newer generation.
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How to promote a travel agency on social media
The way in which holidaymakers are researching and booking holidays is evolving as technology advances. Social media is now a key player in tantalising a tourist’s taste buds, selling users their dream destinations through enticing images, videos and posts which flag up any exciting offers. With the travel industry jumping on social media channels to reach their customers, let’s look at some of the ways you can promote your travel agency on social media and grow your business.
Before you can think about what social media channels to utilise and effective forms of advertising, you need to consider your brand’s goals. Ask yourself the following questions:
- Who is my target audience and what social media platforms do they use?
- How does my target audience interact with social media?
- What is my budget? - this will inevitably play a part in your social ad campaigns!
- What do I want to achieve through social media advertising ? - for example, are you looking to better target returning customers, raise brand awareness or improve content visibility?
By determining your goals, you can focus your marketing efforts on what really matters as you understand who you are targeting and how to target them to successfully spread awareness of your travel agency and maximise sales, leads and conversions.
Tips for promoting your travel agency on social media
Determine which social media platforms will work best for you.
There are several social media platforms that can be used to promote your travel agency, some of the top ones include Facebook, Instagram, Pinterest, Twitter, Linked In and Youtube. Let’s take a quick look at each of these channels and how you can use them to reach your target audience…
Facebook is a very popular platform for travel agents to use in their social media marketing efforts as it has a range of engagement opportunities, marketing tools and access to a huge user base. Facebook is ideal for advertising travel destinations , handling customer enquiries, promoting content, interlinking social accounts and posting about events and competitions.
Let’s look at the Hays Travel Facebook page as an example...
Firstly, if a user clicks onto the Hays Travel Facebook page, they will be met with attractive travel destination images which can immediately draw them in. There’s a banner which highlights the agency’s expertise and USPs and action buttons such as ‘call now’ and ‘send message’ which makes it easy for prospective customers to get in touch. By ‘liking’ the page, users can become part of the agency’s community and keep in the loop of any holiday deals. Moreover, the navigation bar to the left gives users easy access to other social media platforms, events, customer reviews and more.
Of course, not all users will actively be looking at a travel agency’s Facebook page, and not all users will be part of the community which is informed of current deals - that’s where paid ads come in.
In the above ad, we can see that Hays Travel are promoting a holiday package by including key selling points and information users will want to know (when, where, what’s included etc.) with accompanying images to sell the destination. Users will have the option to ‘see more’ about the deal, comment on the post to share any thoughts or ask questions and have the ability to share the promotion with Facebook friends. This is a great way to engage audiences and encourage them to share the ad with others who may be interested.
Moreover, Facebook Ads and its social media management tools enable you to target the right users, measure the effectiveness of your ads and get actionable insights to make further improvements to your ad campaigns.
Instagram is the perfect social media platform for visual ads and can be extremely rewarding for the travel industry which is very photogenic. Instagram will allow you to integrate content strategies and drive targeted groups to your CTA - this could be a link to your website, important travel information (such as COVID-19 restrictions) or a support page to name a few. Below we can see travel company Kayak’s Instagram page which includes links to several useful pages that can help to enhance user engagement. They even encourage users to use their brand’s hashtag to be featured on their page which helps to build a sense of community.
You can also use Instagram to run paid ad campaigns which will get you in front of relevant users who are most likely to convert.
Similar to Instagram, Pinterest is an image-focused social media platform. As a travel agency, you can create mood boards on Pinterest which are visually appealing to your target audience, enticing them to enquire about a particular location. Let’s look at Expedia as an example…
As you can see, Expedia has created a range of boards, from international travel to specific locations and seasonal travel. If we take a look at the mood board ‘Travel in the USA’ (below), we can see how they publish relevant content which is designed to inspire users and give them travel ideas which could encourage them to visit Expedia’s site and purchase a trip.
Twitter is an exceptionally good platform when it comes to customer care and communicating with your target audience. You can use your Twitter account to build a community, keep travellers up to date with any important travel information, keep up with travel trends, promote your content and drive traffic to your site. Here’s a tweet by travel agency TUI which promotes a specific destination with a short and snappy description...
Aside from users being able to like, save, comment on and share the tweet, TUI have included a link which directs users to the relevant destination page on their website, driving users towards the next stage of the purchasing funnel and encouraging them to find out more about the packages on offer.
Now, LinkedIn is a more business focussed social media channel but it can help you to establish yourself as a thought leader in the travel and tourism industry. This is particularly useful if you’re looking to promote your brand for recruitment purposes but you can also appeal to those looking to book business trips. For example, here’s how you might promote your travel agency if you’re hiring...
Essentially, LinkedIn is a great social media platform to use for online recruitment but it can also be used to promote your content and establish your expertise in the travel industry (it’s also not a bad place to advertise to working people looking for an escape!).
Youtube has been crowned as the second most used social media platform worldwide, with approximately 2.29 billion users ( Backlinko )...that’s a lot of users you can reach out to. For the travel industry, the opportunities are pretty endless as you have more creative freedom to present a location in an engaging way. Moreover, Google has highlighted how many consumers will watch online travel videos when they’re thinking about taking a trip, so you can take advantage of users already actively looking for an agency to travel with.
Let’s look at TUI as an example…
Here we can see that TUI has published a wide range of videos which showcase different hotels, destinations and more so that users are well informed before making a decision. Not only are you able to entice users through visuals, creating informational content about destinations and travel information helps to show prospective customers that you care and want them to find a destination that best appeals to them and their needs.
Use the right types of paid ad campaigns
Paid ads can take many forms - from static images and videos which showcase more of a destination to carousel ads that let users quickly flick through various travel packages, it’s important to run the types of campaigns that are getting the most love. Here’s a quick roundup of the main types of social ad campaigns and their benefits:
- Video - video ads allow for more creative freedom and there’s of course the potential to grab hold of a user’s attention for longer! Video ads are particularly beneficial for travel agencies who want to show users more of a destination and really sell a holiday package or location.
- Carousel - these types of ads enable you to display a number of different travel packages and deals at a time, so users can simply swipe through your promotions until they find an option that best suits their interests. You could even get creative here by trying to build a narrative around a particular destination to build up more excitement.
- Static images - this is a very simple way to promote any deals and packages you have. If you’re making an Instagram post, you can also include details, such as travel package prices, what’s included and more.
Got an offer or promotion running? Let your audience know!
If you’re running an offer, let your audience know by running ad campaigns which create a buzz around deals, discounts and promotions so they have even more incentive to book a trip.
Consider running competitions
Some travel agencies will run competitions which encourage users to interact with the agency in order to win a prize such as a free trip. For example, an agency might ask users to like their page, subscribe to their newsletter, share their post on their own social media account and tag them so that they can select a winner. This is a great way to draw in prospective customers as they can follow your brand online and to keep existing customers on their toes!
Encourage and promote user-generated content
Earlier we highlighted how Kayak encouraged users to use their hashtag in their personal pictures, and crowdsourcing images is something many travel agencies do to build a collection of inspiring images that both creates a sense of community and can draw in other users looking to get away. User-generated content can be an effective way to promote your travel agency on social media as research suggests that we trust user-generated content above other forms of social media marketing.
Push your content and keep generating travel
You can use your social media accounts to push your content, driving more traffic to your site whilst highlighting your industry expertise and keeping users updated with travel news and giving them ideas for future trips. Ensure that your content is of good quality, optimised to drive organic traffic to the site and is posted daily to keep users engaged.
Find out how we can help your travel business with our content marketing services.
Publish positive reviews and offer great customer service
If customers are raving about your services and travel packages, don’t be shy, share it with the world! Reading reviews is a great way for prospective customers to decide whether they want to go with a certain company and trust them to deliver a flawless experience.
With regards to customer service, don’t neglect users when they message you or comment on your posts - firstly, posts are public and a good response to questions or complaints is just as important as positive reviews. Secondly, if you can’t manage your social media accounts and respond to users to help them with any queries, your promotional efforts are wasted. Ideally, you should aim to reply to users on the same day and you should most definitely maintain a friendly tone...don’t forget that users can easily share your replies to private messages online.
It’s essential for many sectors to improve their social ad campaigns, but especially for the travel industry where pictures can speak volumes and promotions can be easily shared. High street travel agencies may have taken a hit following the covid pandemic, but there is a treasure trove of opportunity waiting in the digital world we’re now living in. It’s now easier than ever for travel companies to get in front of the right audience, informing them of destinations of interest and promoting any deals.
Want to find out more about how to advertise your business on social media?
Want help promoting your travel agency on social media.
Here at Adido, we have years of experience in helping clients in the travel and tourism industry to improve their digital presence, putting them in front of the right audience at the right time. Our PPC team are experts in enhancing paid social ads that will get your travel agency the attention it deserves - increasing brand awareness and driving more traffic to your site which can lead to more sales and conversions. For more insights on travel marketing, read our travel consumer habits and behaviour blog .
Take a look at our social media advertising services or contact us today to see how we can help.
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Creating Your Travel Agency’s Digital Marketing Plan: 8 Best Practices
In the ever-evolving digital landscape, travel agencies face increasing competition in attracting online bookings and building customer relationships. An effective travel agency marketing plan tailored to your niche and target market is essential for maximizing your ROI. This article provides 8 updated tips and best practices for creating a successful marketing plan that resonates with customers and drives growth in the travel industry. Let’s go!
Personalize Your Website, Content, and Services
To stand out in the crowded travel market, personalization is key. Create a unique identity and image for your agency by offering personalized or niche services, interactive customer experiences, and customized recommendations based on individual preferences. Tailor your website design, content, and offerings to provide a personalized touch that resonates with your target audience.
Focus on High-Quality Content
Compelling content is the foundation of a successful travel agency website. Create informative, engaging, and visually appealing content that captivates your audience and drives traffic to your site. Incorporate storytelling, share personal travel experiences, provide destination guides, and offer insider tips. Invest in professional copywriting or try out generative AI writing tools to produce a regular stream of high-quality content that boosts site visits and encourages customer engagement.
Leverage User Reviews and Testimonials
Online reviews and testimonials are powerful tools for building trust and enhancing your agency’s reputation. Encourage satisfied customers to leave reviews on platforms like Google My Business, TripAdvisor, Yelp, and industry-specific review sites. Respond promptly to both positive and negative reviews, demonstrating your commitment to customer satisfaction and actively addressing concerns.
Optimize Your Website for User Experience
A visually appealing, user-friendly website is essential for converting visitors into customers. It is also essential for good SEO rankings . Ensure your website is responsive, optimized for mobile devices, and offers seamless navigation. Utilize intuitive booking interfaces, high-quality visuals, and captivating headlines to engage visitors and drive conversions. Incorporate customer reviews and testimonials into your website to showcase social proof and build trust.
Boost Your Social Media Presence
Focus on the platforms where your target audience spends their time, whether it be Facebook, Instagram, TikTok, Twitter, LinkedIn, or a combination of these. Stay updated with emerging platforms such as BeReal, Telegram, and Clubhouse. Leverage social media to connect with a broader audience, share engaging content, promote special offers, and interact with customers in real time. Influencer collaborations can also amplify your agency’s reach and credibility.
Focus on Mobile Marketing
As mobile usage continues to rise, optimizing your marketing efforts for mobile devices is critical. Develop a mobile-responsive website or create a dedicated mobile app for your travel agency. Mobile apps offer personalized experiences, loyalty programs, and push notifications, enhancing customer engagement and convenience. Prioritize mobile advertising, mobile-friendly emails, and mobile-specific promotions to reach and engage your mobile-savvy audience.
Harness the Power of Visuals
Visual content plays a crucial role in captivating and inspiring potential travelers. Utilize high-quality images, videos, and immersive virtual tours to showcase destinations, hotels, and experiences. Incorporate user-generated content by encouraging travelers to share their photos and videos, further enhancing your agency’s authenticity and social proof.
Set Goals, Track Metrics, and Adapt
Establish measurable goals for your marketing plan and regularly monitor KPIs to track progress. Analyze website analytics, social media engagement, conversion rates , and customer feedback to gain insights into what resonates with your audience. Use data-driven decision-making to adapt your marketing strategies, focusing on successful channels, content formats, and customer preferences.
With the rapid changes in online marketing, travel agencies must adapt their strategies to remain competitive. Stay agile, experiment with new trends, and continuously refine your strategies to attract, engage, and convert customers in the crowded and challenging travel industry.
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Social Media Marketing for Travel Agents
By Travefy Academy
Successful social media marketing for a travel business can be a huge opportunity to grow your leads. This is due to the appeal of sharing beautiful destination photos, captivating your audience with fun travel videos, and so much more. In this article, we will share:
- How to get started with social media.
- Building a social media strategy.
- Ideas to get you rocking and rolling to new client leads!
Is social media right for my travel business?
The answer to the question is yes, of course! However, it’s important to recognize that social media isn’t going to be everyone’s bread and butter for creating new leads. That’s why it’s important to be honest with yourself on where you want to put your marketing efforts and grow.
This isn’t to say you shouldn’t use social media. You absolutely should because it helps get your business discovered. But don’t stress – you don’t have to use all platforms and try to excel at everything they have to offer.
A great first step is to create a profile for the main social media networks: Facebook, Twitter, Instagram, YouTube, LinkedIn, and any others that feel important and relevant to your target audience. The reason why you will want to create profiles in all of these channels to make sure your branding is visible and you can claim your username/profile name.
Pro Tip: Fill out your entire social media profile and be sure that your logo and photos appear correctly. Always make sure you have contact information listed so a new lead knows how to reach you.
The next step is to better understand each platform’s demographics and what type of content you are wanting to share and create. If images and videos are more your thing, you might want to focus on Instagram and YouTube. But if you are more interested in writing blogs on your website or sharing travel inspiration articles from other sources, maybe Facebook and Twitter are the best channels for you.
A great place to start is to research each platform and search for inspiration. See what other travel agents are doing and understand who the audience is on these platforms and make sure they match with your ideal client.
Building a Social Media Strategy
Once you have taken consideration into which social media channels you would like to focus on, begin planning how you will market to these channels. What type of content are you planning to share? Start to jot down different topics or themes you would like to focus on (see ideas in the next section for inspiration to get started). As examples, here are some focus themes: Destination focused, travel tips, lifestyle, quotes, etc.
Next, decide a goal for how often you will post to each channel. Consider using a social media scheduling tool to be more mindful with planning instead of trying to come up with something last minute as well.
Below is an example of a simple social media schedule:
This is just an illustration but it gives you an idea of how you can lay out what you will focus on where and when. It’s also important to note that you don’t have to post 4+ times a week. If you just want to work on 2 posts a week, that’s okay too!
Once you do begin posting content, be sure to check on your data and total reach for each post so that you can learn to adjust accordingly. As an example, maybe Sunday isn’t a popular day to get views, so you move posts from Sunday to Monday. Always pay attention to what’s working and what’s not so you can define what works best for you.
Social Media Content Ideas
So you have your social media channel(s) ready to go, now what? Here’s the fun part of creating content that your audience and potential new leads will enjoy. Below you will find 10 different ideas to get inspiration flowing for new content to share:
1. Introduce Yourself
Consider sharing a post every so often about yourself. This gives you the opportunity to welcome new followers and audience. Share information about who you are and fun facts like your all-time favorite trip or travel destinations.
2. Share a Food or Drink Recipe
Why not share one of your favorite recipes with the audience? You can create a video or share an image with a description. If it’s from a certain destination, tell your followers about it. It’s all about inspiring future travel!
3. Highlight a Destination or Experience
After all, travel is your speciality so be sure to share travel ideas to your audience. Create a weekly segment of #TravelTuesday and highlight a different place each week. Share the top things to do and see there and what makes it so special.
4. Travel Tips and Hacks
Have a unique packing trick that you swear by? Share that! This can also be special tips for visiting a destination like a hidden speakeasy in NYC or something similar that would make people want to save that post for later viewing.
5. Host a Q&A
This could be live with audience involvement or you can put out a post asking for people’s travel questions. You can begin answering those in one or multiple posts. This can also be a great way to get new content and see what your followers are most interested in.
6. Inspiring Quotes
Share an inspiring quote or saying. You can even find a beautiful picture and add text to it and voila, you have an inspiring post!
7. Share “Behind the Scenes”
Are you working from a coffee shop planning your client’s next trip? Snap a photo and share it with the world! It’s always fun for your clients to get a glimpse into what you’re doing behind the scenes making their travel dreams come true!
8. Get Personal
Don’t be afraid to share insight into your life beyond your travel business. Maybe you just got married or you’re on a weekend getaway with your best friends. Don’t be afraid to live your brand and share your life with your clients and followers.
9. Ask for Engagement
Ask your followers a question and get a conversation going in the comment section! A great question is as simple as “Where is your next travel destination?” or “What is your favorite travel memory?”. Don’t forget to reply back to comments, engage and even share your own answer!
10. Host a Contest
Create a fun content with your audience! You can have a simple trivia question or ask for others to participate in the post. The winner could get a special gift or maybe you offer a waived fee or discount on their next booking.
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Shopping cart items, 9 golden social media tips for travel companies.
Here’s a number every adventure travel professional should know: 2.7 billion. That’s the number of people who will be using social media by the end of 2019, according to Statista . That’s about one-third of the world’s inhabitants, so if your company wants to maximize its social media strategy, now is the perfect time to get started.
A solid social media and content strategy is essential for travel companies working in today’s global marketplace. Done well, such a strategy can result in increased brand awareness, improved search engine rankings, higher conversion rates, better customer satisfaction, improved brand loyalty, and cost efficiency.
Unfortunately, it’s easy to waste time and effort on social media if you don’t follow certain guidelines or have a strong strategy in place. For organic (non-paid) efforts, this translates into stagnant channels that don’t engage audiences and don’t gain followers. For poorly executed paid campaigns, the results can be a lot worse: thousands of valuable marketing dollars down the drain with nothing to show for it.
The nine tips below will get you well on your way to creating successful social media campaigns for your travel business.
1. Choose your battlegrounds wisely.
Not all social media platforms are created equal — at least not for the travel industry. In the travel sector, some platforms perform better than others, and for a good reason: We work in an industry that benefits from the marketing of great content, especially when tied to a strong visual. Therefore it makes sense the strongest platforms are the ones with the most flexibility in this regard. Users love sharing interesting information about exotic animals, places to see, popular destinations, or the best places to eat in a foreign city. Make the most of this trend by using social media wisely to promote your content, attract users, and lead people to your website, where they can book one of your adventures.
Regardless of your ideal traveler’s profile, being on Facebook and Instagram is required if you run a travel business. This applies whether you run a tour operation or a travel agency, a large company or a one-person business. Not only are Facebook and Instagram two of the most popular social media platforms worldwide, they are also among the strongest platforms for displaying visual content … and that’s where the travel industry can really shine, thanks to the beautiful planet we live on. Also, if you produce good video content on a fairly regular basis, consider establishing a YouTube presence. It ranks just below Facebook in worldwide popularity, with hundreds of millions of users watching videos daily.
On the B2B side, LinkedIn is an important social media platform. This is a more professionally targeted and not intended to entice potential consumers. Rather, this is a space to connect with other travel professionals, learn about industry trends, and establish your company’s professional voice.
2. Know your audience, and use what you know.
Your audience is the core of your business. You must know who these people are and what they want so you can help them. If you ignore the needs of your core audience, it will become difficult to reach and connect with them, and you’ll likely spend your marketing and promotional budget in the wrong places.
Gather as much information as you can from existing customers to create an ideal audience profile. This includes data and demographics like age, nationality, hobbies, travel preferences, websites they visit frequently, average household income, and more. Traditional tools like customer surveys can be valuable in achieving this; get information from past guests by asking questions that identify who they are and how they want to interact with your company in the future.
It’s also important to understand that different generations use social media very differently. Recognize how your ideal audience uses social media, and use analytics tools to figure out who is engaging with your site and your overall brand. This allows you to tailor your company’s social media campaigns and content to meet your audience(s) in the places they hang out online.
One other helpful note on audiences: Facebook lets you upload email addresses of past guests to create lookalike audiences. These are new people who are likely to be interested in your business because they're similar to your best existing customers. Put together the largest list of email addresses possible from your best customers, and you will have a nicely profiled lookalike audience you can market to via Facebook ads. The amount of your ad spend determines how much of the total lookalike audience you can reach.
3. Conquer the fear of negative reviews.
When people choose to travel with your company, they trust you with their most valuable non-renewable resource: their leisure time. Your task is to do your best to meet and surpass their expectations. Unfortunately, from time to time, things don’t go as planned and there will be upset guests with whom you must deal delicately. This will happen to all of us eventually, but it’s the way you deal with these unhappy guests and their negative comments that will set you apart from the rest of the field.
Look at negative posts and online criticism as opportunities to speak to clients. Also use them as opportunities to improve your product and provide better travel experiences. When you receive a negative comment and can’t solve the issue immediately, simply acknowledging it, apologizing, and communicating what you’re doing to investigate or address the problem can go a long way toward appeasing an upset customer. Humans appreciate transparency, and a sincere apology can go a long way.
4. Let your brand’s personality shine.
In an extremely crowded social media landscape, only the most distinctive travel companies stand out. A great way to separate yourself from the rest of the field is to define your brand’s unique voice and tone when it comes to how you communicate. When booking my own leisure travel, I’m always surprised at the number of travel companies that don’t have an original tone and voice, yet I know they are amazing travel companies with an amazing story.
In the end, people buy from those they know, like, and trust. So, who are you? How did you, or the founders of your company, start the business? What values is your company built upon? Clearly communicate your brand’s journey, what you stand for, your brand’s core values, and your point of view in the travel industry. This is what your customers will relate to the most.
Don’t be afraid to show the human side of your business as well. In fact, in an increasingly automated world, people indicate they want to know the humans behind the products .
5. Embrace the editorial calendar.
A solid editorial calendar is an essential tool for driving content marketing efforts. This is especially important if you have more than one contributor and, like most of us in this industry, several integrated marketing channels. A good editorial calendar allows you to organize your communications through channels like email, Facebook, Instagram, and Twitter, ensuring that all your content programs complement each other. You can use tools like Microsoft Excel or Google Drive to create simple content calendars, and if you run more complex operations you can use more robust tools like Trello or Evernote.
A good content calendar should be separated by social media platform. For each post, note the publication date, the content type (promotion, brand awareness, entertainment, etc), the subject or title, the visuals to be used, and any other important details so the person managing the calendar is always clear on what is being published and why.
After you have your content calendar laid out, take a look at its complexity and the amount of time required to keep up with it. Set realistic goals based on your budget, staffing, and commitments. For larger companies, it may be wise to invest in a good social media management platform to help administer, organize, and publish content aligned with your pre-defined content calendar. If you manage multiple destinations and many clients per year, tools with workflow and governance capabilities are especially beneficial.
6. Put people in the spotlight.
The content with the most engagement on many brands’ social media channels is often not about the brand or its products. It’s about a brand’s people: their guides, staff, or even customers. This content can range from guest video testimonials to photos of your company retreats or trainings. Use social media to celebrate the stories of the people who make your travel company truly special, and your audience will reward you with increased interest and loyalty.
7. Educate, entertain, enlighten, and evoke.
“So, what should I post about?” This is one of the most frequently asked questions when it comes to social media content and strategy. Fortunately, the answer is fairly simple … in theory. You must produce content that creates value for your audience by educating, entertaining, enlightening, or evoking.
Educational posts teach your audience members something they didn’t know before and provide value as they learn about your destination, product, or brand. Entertaining posts capture your audience’s attention and imagination while watching or reading your content. Enlightening posts offer details and information needed to better understand your destination, product, or brand. Finally, evoking posts create an emotional response in your audience, helping people envision themselves in the solution you’re presenting or story you’re telling.
8. Keep plans simple and metrics simpler.
Measuring the results and impact of your company’s social media efforts is important. It helps direct your marketing efforts and helps you make better and smarter decisions, resulting in better ROI if you are investing in paid social media campaigns.
Unless you run a large travel company that spends tens of thousands of dollars each month on social media campaigns, don’t spend too much time putting together detailed reports. Instead, start by finding a few good metrics that realistically allow you to measure the efficiency of your efforts. Sophisticated marketers will look beyond basic followers, clicks, and likes and focus on broader engagement: Are users commenting and truly engaging with you on social media? How much of the videos do they really watch? Usually, it is also important to measure traffic back to your site as a result of social media efforts. Spend time reviewing these metrics with your social media and creative teams to ensure your company’s budget and efforts are being used in the best way possible. Note what works well to meet your established marketing goals and adjust accordingly.
9. Learn, learn, learn.
Putting together great social media campaigns and measuring key metrics doesn’t mean much if you don’t learn from the data you receive. This is especially true for feedback received from customers. Capturing their recommendations and requests and directing them to your product teams is a great catalyst for making valuable changes your customers really want. Use your social media channels to improve your processes throughout all parts of the customer journey, and make them more customer-friendly. By carefully listening to your customers and applying what you’ve learned, you create better and more engaging products and services for future — and return — travelers.
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Top 10 Digital Marketing Strategies for Travel Agency
- September 19, 2022
Table of Contents
Whether for vacation, work or a honeymoon, people love travelling and often look for any excuse to pack up and go to the beach or the mountains for a few days off. Because of this, the travel industry has grown to become one of the most successful and largest service industries in the world today. Not only do travel agencies overlook the safe transportation of individuals from one place to another, but they also work closely with the hotel industry and rental services to give their clients a stress-free travel experience. The end goal should be to keep your customers happy so that they are more likely to avail of your services for a second time and also refer your agency to friends and family.
But how will clients find your travel agency? And how do you sell your services in an attractive, relevant, and purposeful way?
The answer to the questions is actually more complex than it sounds. Creating an online presence for your travel agency requires you to design a daily, weekly and monthly strategy to successfully engage with a large audience.
But don’t worry because we have you covered with the top 10 Digital Marketing strategies to help boost your travel agency!
How is Digital Marketing Beneficial for Travel Agency?
Today every trip is planned online. Individuals will Google the top travel destinations, read up on things to do, plan their itinerary, book tickets, and hire services on the internet. If you want to increase the influx of clients who avail of your services, then the internet is the place to be!
Developing a website for your travel agency is only the first step in creating a digital presence. However, designing a Digital Marketing plan will help you survive in the long run by increasing the traffic you get on your website and improving the number of engagements and conversions you receive. Additionally, it will also enable you to build a strong long-term relationship with new and existing clients and allow you to create a personalised experience for them.
With the rise of technology, using a predominantly offline marketing strategy is detrimental to the success of your business. This is because of two reasons; only a limited number of people will have access to your services, and most people turn to Google.
Digital marketing has thus become the medium through which companies have to build their brand and promote their services to a larger audience. In today’s world, a poor online presence could impact the growth or decline of your business drastically.
One of the biggest challenges that companies experience is the ability to inform travellers about their services and stand out among the variety of options available on the internet. To make things easier for you, we have curated a list of digital marketing strategies to grow your travel agency online.
1. Build a User Friendly Website
If you want to mark a place of your own in the digital world, create a website with a unique design that caters to the needs of a variety of clients. A customised user experience such as one on one interaction, offering ‘Build a plan’ options, curating client specific trips and providing personalised recommendations are some things that could set you apart from the competition.
Another thing to focus on is the design of your website. Ensure that your website is easy to navigate and has ample of images and videos to make it more attractive and readable. The colour, font, size and placement of text will help create a persona for your website. Don’t forget that the design is the first thing that any customer will see.
2. Make it Mobile Friendly
A majority of people today use their mobile phones to access information and quickly look up some travel options. It is thus essential that your website caters to a variety of different devices. When we say mobile friendly, we mean that your website should look good on a smaller screen, and the images and text should not be too big or too small. There are many advantages of investing in a mobile friendly website:
- You will cater to 52.2% of internet traffic without losing out on potential customers
- Since 2015, Google has started boosting the search results rankings of websites that are mobile friendly
- Provides customers with easy access to information about both their travel and your business
- People are more likely to recommend and share your website if it is optimised for a mobile phone
3. Content is King
Content comes in many forms. Whether we talk about blogs, photos, videos, or customer reviews, all of them have their own role to play in boosting your brand and attracting customers to your website. In the age of social media, individuals often choose a travel destination based on the images they see on Instagram, and travel agencies could use this to their advantage.
Whether it is on your website or via your Instagram page, provide content that is relevant, original, engaging, creative, personal, informative, and instils curiosity. As mentioned before, every trip is planned on the internet, and if a user finds essential information on your website, they are likely to convert to a customer.
Another important aspect is to create a blog for your travel agency. Writing about the “Top Tourist Destinations in Summer” or “5 Places You Must Visit At Least Once in Your Life” will not only attract new customers to your page, but they are also a good SEO tool that will improve your search results rankings. Don’t forget to use keywords relevant to your industry and make use of various channels like social media, email marketing and website engagements.
4. Do Not Underestimate Email Marketing
Companies often forget that the best way to build a long-term relationship with a customer is to communicate with them in a direct and personal way. Email Marketing is often overlooked in the age of Social Media; however, it is perhaps one of the most essential tools to inform your customers about offers, promotions, and deals for the upcoming holidays. However, be cautious that you don’t buy email lists. Instead, give customers an option to subscribe to your page and receive emails or newsletters about your latest offers and things to look forward to. This makes them more likely to read through the content of the emails and has a higher chance of converting to a booking with your travel agency.
An ideal target audience for email marketing is a pool of customers who have already availed of your services in the past or shown some interest in your offerings.
5. Social Media Marketing
Today, every person with access to a smartphone and the internet is active on at least one social media platform. They spend sufficient time in their day scrolling through their feed. So if your travel agency is not on social media, you’re missing out on a large pool of potential customers. According to a study in the UK, 57% of millennials have planned their vacation after viewing aesthetic images posted by their friends on social media. Here’s how you can use social media to promote your business:
- Make visually aesthetic posts to trigger excitement and adventure in the minds of viewers.
- Let them know about your latest offers and discounts like an early booking discount, holiday special offers, etc.
- Encourage your clients to tag you in posts or stories that they share on Instagram or leave a review on your Facebook page. The UK study also found that 97% of millennial travellers said that they were likely to share a good travel experience on platforms like Instagram and Facebook.
- Organise contests to attract new customers. This will also encourage them to generate content on their personal accounts, which will help promote your travel agency among their followers.
6. Partner with Influencers
With the popularity of digital influencers on the rise, it is becoming hard for hotels and travel agencies to ignore their effect on the general population. According to 60% of marketers approached for a study, content put out by influencers is more beneficial than branded content. Picture this; a post put up by a travel agency about “5 reasons you should travel to Goa” versus a reel shared by an influencer staying at a hotel overlooking the beach in Goa on a trip planned by your agency. Which one do you think will garner more views and boost traffic to your page and website?
Partnering with influencers could thus prove to be a powerful tool to shape opinions about your travel agency and build its credibility with the target audience. This is because viewers trust influencers and assign value to their suggestions- definitely more than a company talking about its own services.
7. Keep Up to Date with Trends
To create a successful digital marketing plan, you must analyse your competition, learn about the newest tools and technology and follow the behaviour patterns of potential customers. Knowing the purchasing power and travelling desires of your target audience are crucial to making your travel agency relatable and likeable.
Another strategy is to read up about the latest news relevant to your industry and keep updated with the latest hashtags or trends to generate ideas for content and posts. This could help you promote your business on social media in a better capacity.
Also, keep yourself updated with the digital marketing plan of your competitors. Every two months you should try to understand what they are doing, how they are attracting customers, offers they are providing etc. In this way, you could take on your competition head on head and prevent them from obtaining an advantageous hold over the target audience.
8. Customer Reviews Build Credibility
Acquiring feedback and reviews from individuals who have already used your services in the past is a good way to build trust and credibility. Such reviews or testimonials are often the best way to attract new clientele. Potential customers are inspired to hire the services of a travel agency that is trusted by people around them because you can’t take chances when you are dealing with the high cost of flight tickets and hotel bookings.
Not only does feedback encourage individuals, both new clients and repeat customers, it also improves your company’s rank in the search results. Customer feedback is an important SEO tool that you should include in your Digital Marketing Strategy. Additionally, negative reviews or suggestions should not be ignored, because they could help you identify blind spots to improve the services offered by you.
On the internet, you will find many ways through which you can collect feedback from customers. Emailing past customers is one of the most traditional ways to ask them for testimonials or reviews. Some other techniques to ask customers for feedback are by asking them to fill in a form (online or offline), and leave a review on Google or any other third party app. You could also ask them to share their experiences on their personal social media and tag your account or leave a review on your website.
9. Keep an Eye on the Events Calendar
Paying attention to upcoming holidays or festivals is essential for a travel agency. This is a good way to come up with promotional strategies and offers to encourage people to travel. For instance, you could plan special itineraries or offer a discount to people travelling to a beach destination during the summer season or for long weekend trips.
Separating festive dates from off-season ones will enable you to develop promotional strategies that cater to both appropriately.
10. Review and Revise Your Digital Marketing Plan
Your first digital marketing plan is not the final marketing plan. Once you start promoting your business online, you will be able to identify certain trends in the market and have a better understanding of what makes your customers tick. This knowledge, when collected, assessed and analysed, should be utilised to make modifications and alterations to your existing digital marketing plan. For example, if Instagram is drawing in a larger proportion of customers than Facebook, then you should reassign appropriate company resources to create more content for Instagram. Or, if you notice that a particular style of blog is obtaining more traffic than others, then you could put out those kinds of blogs on a weekly or biweekly basis.
The travel industry is a flourishing industry that caters to an individual’s sense of adventure, drive for ambition, and curiosity about culture. Everyone loves travelling but also experiences varying amounts of stress when it comes to planning a trip and booking tickets. This is where a travel agency comes in; to take the load off of an individual’s back so they can enjoy their vacations carefreely.
In the section above, we have shared 10 Digital Marketing Strategies that will help your travel agency grow. If your digital marketing plan is implemented in a strategic way, it could result in an increase in the amount of traffic, engagements and purchases seen by your travel agency. Additionally, identifying creative and unique ways of connecting with your customers in the online space will give you an edge over your competition.
Do not forget : Not just planning a trip. Everything starts from the internet.
Learn digital marketing today from industry experts and grow your travel agency to the next level via the help of digital marketing. Fill out the below form to know more about the online digital marketing course .
Written By Digital Scholar
Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.
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Travel agencies are one of the hardest-hit industries due to the covid-19 outbreak. With more than 68% of people performing online research before making a traveling decision, we can say that digital marketing plays a pivotal role in attracting new customers.
It is one of the best technology to serve every industry and offer global exposure. The travel industry is one of the first industries to leverage the power of digital marketing to enhance its marketing efforts.
To gain a competitive edge, the players of the traveling industry are always looking to attract buyer personas by utilizing innovative digital marketing strategies to secure guaranteed growth. Digital marketing tactics help you stand out among others on the digital front.
After applying the digital marketing strategy, your travel agency will start climbing towards the next level. You can develop your own prototype of strategies and incorporate them as well.
How Can A Digital Marketing Agency Help To Promote Your Coffee Shop Business?
With time evolving, the infusion of digital marketing and the travel industry has guaranteed brand growth as everything is just a click away. Various sources help, like a digital marketing agency in Chennai like EchoVme, various sources provide the most valuable digital marketing tips for travel agencies. An award-winning agency that offers holistic and comprehensive digital marketing tactics to promote your travel agency
Marketing via digital platforms is cost-effective and more affordable alternative compared to the traditional forms of marketing. Digital marketing must be preferred over traditional marketing as it offers a higher level of engagement and interaction with customers.
Let us explore the vital benefits of digital marketing for travel agencies:
- The role of virtual reality and the latest innovations can enhance your PR efforts.
- Big data can help you provide customized offerings and track the preferences of the millennials.
- The social ecosystem can influence your buyer’s decisions and help you stay logged in people’s minds.
Let Us Look At The Digital Marketing Strategy For A Travel Agency Which Is As Follows
1.a good website is a must for your travel agency .
Gone are the days when visitors would come to your office and book your tour packages. A website is one of the prime movers to help travel buddies to reach their favorite dream destinations. An attractive website design is one of the main tools for information searches.
Aim for an eye-catching and well-functioning website. A responsive website with attention-grabbing designs and top-notch content retains your customers on your website. Use tools like Photopea, VistaCreate, to make exciting web designs. You can include the following while designing your traveling website:
- High-quality and optimized images, infographics, videos, and highlights of the attractions.
- Maps and guides for enhanced navigation user experience.
- Travel and accommodation listings
- Blogs and articles that describe the information on travel and accommodation.
2. Get Quality Leads By running PPC Campaigns.
PPC is one of the powerful tools for aligning website traffic to end goals. It helps to achieve all marketing goals. PPC campaigns are among the best digital marketing tools to gain quality leads and bookings from your visitors. You can track the traffic of the PPC campaigns with Google Analytics, and with various algorithms, you can position your ads.
The beneficial point is that you need to pay only when someone clicks your ad. It is one of the effective strategies to determine the potential Return On Investment. It offers excellent insights on impressions, clicks, and conversions to enhance SEO efforts.
3. Social Media Management
Create pages across all social media platforms and get bookings from where your potential customers spend time. Reports state that 1 out of 5 travelers use social media to plan their favorite destination trip. It would be best if you didn’t miss the opportunity to grab those leads and convert them into customers. Social media platforms will help you increase engagement from posts, shares, likes, and subscribes. You can make online stores available use them to enhance more conversions. With the ease of technology and the internet, you can make travel packages online for visitors easy book. You can run paid social media campaigns mini-campaigns for clearing visitors’ queries, which acts as a helping hand for many visitors. One of the essential digital marketing strategy for travel agency.
4. Go mobile With Mobile Marketing.
With the advent of global mobile users and growing internet users, it is essential to have an excellent mobile marketing strategy. Optimize your website (mobile SEO) for a good user experience. Research states that 41% of travel visits come from mobiles. Travelers can visit websites read social media comments and apps for recommendations of top travel agents. Clients expect fast access to websites through the mobile technology spectrum to get information about traveling, accommodation, departures, travel advisories, or guides. Travel media PR also plays a pivotal role for any online business today.
5. Local SEO
Verify your business on Google My Business listings, and local citations, as most search queries, are local search intent. It is essential to have a robust online presence to secure high rankings. Local SEO is a way to optimize your website to appear on the local searches when customers search for your locations.
Create a compelling Google My Business account with accurate descriptions contact pages of your business. Add your local address to your home page and optimize page titles meta descriptions concerning your locations. It helps to earn good quality links from reputed, trusted websites.
Ensure to have your business name the same across various channels like websites, business directories, etc. Have business listings across various platforms like Yelp to attract more visitors. Have dedicated landing pages for your tourist packages for enhanced user experiences.
6. Influence With Influencer Marketing
It is one of the best digital marketing strategies for Travel Agency. People are looking for more online influencers and content creators for several recommendations of the best travel agents. Leverage the best from influencer marketing to expand your reach and increase more conversions. Pairing up with top-notch influencers enhances your exposure and helps to expose your business to a new set of visitors. Research states that 58% of people bought products or planned trips because influencers recommended them. It is essential to tap new influencers as 64% of customers trust influencer opinions about brand offerings.
7. Content Marketing
Create engaging content that makes travel averse people go for vacation. Market your content across social media platforms and share your customer’s travel stories to increase engagement. Content is the thread that ties your digital marketing strategies and tactics together; having exclusive blogs or articles regarding your travel packages helps to enhance user experience. It helps to generate more valuable leads and conversions. Make sure to add mages, videos, and clippings to increase engagement. It is essential to generate creative content to reinvigorate people’s interest in your packages.
8. App Marketing And YouTube Marketing
It is essential to have an app for your travel agency for a hassle-free experience to conduct transactions and offer effortless access to services for customers. Create exciting videos on various attractions and publish them across various platforms and special media channels. Opt for paid marketing strategies to increase visibility across search engine results pages. You can create a buzz for your brand offerings with Youtube marketing through live streaming videos.
9. Be Engaged With Online Reputation Management.
Online customer reviews are an essential and powerful tool in building a company’s online reputation. It is vital for the travel and tourism industry as there is a growing importance of online reviews impacting the success of any industry. Be active on various traveling rating sites to monitor the reviews and queries of the customers.
Monitor daily and respond to the queries of the customers. It helps in increasing engagement and converting more leads.
10. Register Your Agency In Local Directories And Advertising
Advertising on Bing and Yahoo will help you gain more exposure. Registering in various business listings will help earn many visitors. It helps to multiply the number of prospects for your travel agency. These are vital tips to earn more customers and stand out among others. From that, you can earn more engagement and impressions to help you produce a better output.
The above-listed points are the best digital marketing strategy for travel agencies . To sum up, it is worth investing in digital marketing strategies for travel agencies. So invest your time and earn hefty profits. The booming impact of digital marketing will help your travel agency to have an edge over other industries or agencies. Are there any key strategies we missed out? Do let us know in the following section.
Travel Agency Social Media Marketing Plan Template
Looking to skyrocket your travel agency's online presence and attract wanderlust-filled customers? Look no further than ClickUp's Travel Agency Social Media Marketing Plan Template! This template is your ticket to creating an effective social media strategy that will turn heads and spark engagement.
With ClickUp's Travel Agency Social Media Marketing Plan Template, you can:
- Strategically plan and schedule social media campaigns to maximize impact
- Create compelling and visually stunning content that captures the essence of wanderlust
- Leverage various social media platforms to reach and target your desired audience
- Track and analyze the success of your campaigns to make data-driven decisions
Don't miss out on the opportunity to take your travel agency's social media game to new heights. Get started with ClickUp's Travel Agency Social Media Marketing Plan Template today and watch your online presence soar!
Benefits of Travel Agency Social Media Marketing Plan Template
Travel Agency Social Media Marketing Plan Template can provide numerous benefits to your travel agency's social media marketing efforts, including:
- Streamlined social media strategy: Effectively plan and organize your social media campaigns to maximize your reach and engagement.
- Targeted audience reach: Identify and target your desired audience segments, ensuring that your content reaches the right people at the right time.
- Consistent brand messaging: Maintain a cohesive brand presence across all social media platforms, enhancing brand recognition and customer loyalty.
- Engaging content creation: Craft compelling and visually appealing content that resonates with your audience, increasing engagement and driving conversions.
- Performance tracking and analysis: Monitor the success of your social media campaigns, track key metrics, and make data-driven decisions to optimize your marketing efforts.
Main Elements of Travel Agency Social Media Marketing Plan Template
ClickUp's Travel Agency Social Media Marketing Plan template is the ultimate tool for managing your social media campaigns and content creation process.
Here are the main elements you'll find in this template:
- Custom Statuses: Stay organized with status options like Draft, In Progress, Scheduled, and Published to easily track the progress of your social media posts.
- Custom Fields: Utilize 5 custom fields including Social Media Platform, Content Progress, Designer Editor, Month, and Copywriter to keep track of important information like which platform the post is for, the progress of the content, the designer/editor assigned, the month of publication, and the copywriter responsible for the post.
- Different Views: Take advantage of different views such as the Calendar View to get a visual overview of your social media posting schedule, the Board View to visualize tasks and their progress, and the List View to easily manage and prioritize your social media content.
- Task Management: Streamline your social media marketing efforts with task management features like assigning tasks to team members, setting due dates, adding attachments, and leaving comments for seamless collaboration.
How to Use Social Media Marketing Plan for Travel Agency
Are you a travel agency looking to boost your social media presence and attract more customers? Look no further! Follow these 6 steps to effectively use the Travel Agency Social Media Marketing Plan Template in ClickUp:
1. Define your target audience
Before diving into social media marketing, it's crucial to identify your target audience. Consider factors such as age, interests, travel preferences, and online behavior. This will help you tailor your content and messaging to resonate with your ideal customers.
Use custom fields in ClickUp to categorize your target audience based on demographics and travel preferences.
2. Set goals and objectives
Determine what you want to achieve with your social media marketing efforts. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost bookings? Setting clear goals will guide your strategy and help you measure success.
Create Goals in ClickUp to track your social media marketing objectives and monitor progress.
3. Choose the right social media platforms
Identify the social media platforms that align with your target audience and goals. Consider popular platforms like Facebook, Instagram, Twitter, and LinkedIn. Each platform has its own strengths and audience demographics, so choose wisely to maximize your reach.
Use the Board view in ClickUp to compare and analyze the pros and cons of different social media platforms.
4. Plan your content strategy
Develop a comprehensive content strategy to engage and captivate your audience. Brainstorm ideas for blog posts, videos, infographics, and stunning travel photos. Create a content calendar that outlines when and where each piece of content will be published.
Use the Calendar view in ClickUp to schedule and organize your social media content.
5. Engage with your audience
Social media is all about building relationships and engaging with your audience. Respond to comments, messages, and reviews promptly. Encourage user-generated content by running contests or featuring customer testimonials. Show your followers that you value their input and appreciate their support.
Use Automations in ClickUp to set up notifications for new comments, messages, and mentions across your social media platforms.
6. Analyze and optimize
Regularly analyze the performance of your social media marketing efforts to identify what's working and what needs improvement. Track metrics such as reach, engagement, click-through rates, and conversions. Use this data to optimize your strategy and make data-driven decisions.
Use Dashboards in ClickUp to visualize and track your social media metrics in real-time.
By following these steps and utilizing the Travel Agency Social Media Marketing Plan Template in ClickUp, you'll be well on your way to growing your social media presence, attracting more customers, and ultimately increasing your bookings. Happy marketing!
Get Started with ClickUp’s Travel Agency Social Media Marketing Plan Template
Travel agencies can use this Travel Agency Social Media Marketing Plan Template to effectively promote their services and generate customer engagement through social media campaigns.
First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.
Next, invite relevant members or guests to your Workspace to start collaborating.
Now you can take advantage of the full potential of this template to create a successful social media marketing plan:
- Use the Campaign Calendar View to plan and schedule your social media campaigns, ensuring a consistent and strategic approach
- The Content Library View will help you organize and store all your social media content, making it easy to access and reuse
- Utilize the Analytics View to track and measure the performance of your social media campaigns, allowing you to make data-driven decisions
- Create tasks for each social media platform you're active on, such as Facebook, Instagram, Twitter, and LinkedIn
- Assign tasks to team members responsible for content creation, scheduling, and engagement
- Set up recurring tasks to ensure consistency in posting and engaging with your audience
- Collaborate with your team to brainstorm ideas, create engaging content, and plan social media promotions
- Analyze the effectiveness of your social media campaigns and make adjustments as needed to optimize results
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