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The Importance of Pre-Booking Your Airport Taxi Transfer

When planning a trip, there are many things to consider, from booking flights to finding accommodations. One often overlooked aspect is arranging transportation to and from the airport. While some travelers opt for public transportation or car rentals, pre-booking an airport taxi transfer offers numerous benefits that can greatly enhance your travel experience. In this article, we will explore the importance of pre-booking your airport taxi transfer and why it should be an essential part of your travel plans.

Convenience and Peace of Mind

One of the main advantages of pre-booking your airport taxi transfer is the convenience it provides. After a long flight, the last thing you want is to wait in long queues for a taxi or navigate unfamiliar public transportation systems. By arranging your transport in advance, you can have peace of mind knowing that a reliable driver will be waiting for you as soon as you land.

Moreover, pre-booking allows you to choose the type of vehicle that best suits your needs. Whether you’re traveling alone or with a group, there are various options available – from sedans to minivans – ensuring that everyone can travel comfortably without any hassle.


Time is precious when traveling, especially if you have connecting flights or important appointments upon arrival. By pre-booking your airport taxi transfer, you eliminate the need to search for transportation upon arrival and can instead focus on getting to your destination swiftly.

Professional airport taxi services understand the importance of punctuality and strive to provide timely pickups and drop-offs. With their knowledge of local traffic patterns and alternative routes, they ensure that you reach your destination on time even during peak hours.

Safety and Reliability

Safety should always be a top priority when traveling in an unfamiliar city or country. Pre-booking an airport taxi transfer allows you to choose licensed and reputable companies with experienced drivers who prioritize passenger safety.

Unlike random taxis or rideshare services, pre-booked airport transfers undergo stringent checks and vetting processes to ensure the highest standards of service. Additionally, these drivers are familiar with the local area, reducing the risk of getting lost or encountering unsafe neighborhoods.


Contrary to popular belief, pre-booking your airport taxi transfer can actually be cost-effective in the long run. While it may seem cheaper to hail a taxi upon arrival, hidden charges and surge pricing can quickly add up. By booking in advance, you have a clear understanding of the costs involved and can avoid any unpleasant surprises.

Furthermore, many airport taxi transfer services offer competitive rates and discounts for early bookings. This allows you to save money while still enjoying the convenience and comfort provided by a reliable transport service.

In conclusion, pre-booking your airport taxi transfer is an essential step in ensuring a smooth and stress-free travel experience. From convenience and time-saving benefits to safety and cost-effectiveness, there are numerous reasons why it should be a priority when planning your next trip. So, don’t leave transportation to chance – book your airport taxi transfer in advance and enjoy a hassle-free journey from start to finish.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.


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How to Get Taxi Service to the Airport

Getting a taxi ride to the airport is one of the best ways to ensure that you’ll catch your flight on time. Here are some of the easiest ways to get taxi service to the airport. Choose from traditional taxis to app-based services like Uber.

Traditional Taxi Services

While there are many different taxi service options, the most obvious is the traditional cab. If you’re confident that you won’t have trouble flagging down a taxi when you’re ready to head to the airport, there’s not much planning required. However, it’s advisable to call the taxi company ahead of time to schedule a pickup.

Airport Taxi Services

Airport taxi services solely focus on helping people get to and from the airport. There are plenty of different companies available for each airport, so simply search for a reputable service in your area. You’ll be able to call or go online to make a reservation. Often, you’ll have the choice of different types of vehicles to pick you up. If you’re looking for an upscale option, some companies offer high-end cars like limousines. These options could be ideal if you have special accommodation needs for extra luggage, pets, several people traveling with you and more.

Airport Shuttle Services

Airport shuttle services are focused on providing reliable rides to the airport, so they could be a great choice if the service covers your area. Search for your local shuttle services, and book by calling them or making a reservation online.

If you’re looking to save some money on the taxi ride to the airport, consider a shuttle service. These shuttle services can be more affordable if you’re comfortable with hopping on a shared ride with other passengers. This option requires more forethought and planning, and you might end up getting dropped off at the airport earlier than you’d prefer.

It’s easy to schedule an Uber for a future date and time. If you’re in an urban area with plenty of Uber drivers, this could be one of the easiest options for getting a ride to the airport. Simply click on the car-and-clock icon, enter your pickup details and confirm. Of course, if you’re in an area with tons of Uber drivers, you might not necessarily need to plan ahead to get a ride.

Another app-based solution to getting a ride to the airport is Lyft. Go to the app and click on the clock icon next to the pickup location. That lets you input details for a future pickup. Simply click “Schedule Lyft” to confirm.


taxi booking app business plan

Build Taxi Booking App | Business model & Revenue Model Of Uber

Home » Blog » Brand Stories » Build Taxi Booking App | Business model & Revenue Model Of Uber

Build taxi booking app

You can’t even think to build taxi booking app business without imagining an Uber- Taxi Booking App for taxi-hailing, that’s why Taxi service apps have almost replaced traditional ride-hailing services and are here to stay. 

Today, mobile apps are very useful for existing taxi business owners and startups that want to offer taxi booking services. Unfortunately, to win the competition, an app is not enough.  Once you join the taxi industry, you’ll face sharp competition. You’ll need to compete with a Lyft cab booking app that has millions of active users and billions of dollars in revenue. 

But there is a way to become successful, you need to give users a reason to choose your taxi booking app over competitors. In other words, your taxi booking service needs a strong and well-recognized brand with a persuasive value proposition. 

Let’s talk about the business model, and revenue model to compete with other taxi booking apps and core benefits to adding to your project. 

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Taxi Business Plan

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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

City Taxi is a San Francisco, CA based company, whose mission is to provide reliable, timely, and safe cab services by using complete, in-car credit and debit card access, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi cab association, Mighty Cab, a family-owned business that was formed 12 years ago.

City Taxi will provide complete taxi cab services using the latest equipment and technology to facilitate the travel of individuals in and around the San Francisco area. The company’s products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At City Taxi, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.

The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, City Taxi cabs are fitted with Global Positioning Systems (GPS), which enable the cabs to be tracked or located in an emergency. All City Taxi cabs will be clean, well maintained, and inspected regularly for safety and comfort.

The company’s strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing taxi cab services in the area. The company’s goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company’s long-term goal is be the top rated ground transportation company in San Francisco.

The company’s emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of $119 million as of March 1999.  Within these markets, City Taxi will focus on the more lucrative credit card/debit card segment.  This segment, when introduced into any area, has started out slow but over a three-year period has increased by 20% each year in Maryland and Virginia, and by 25-35% in New York each year.

Companies with whom City Taxi competes are Transportation, Inc., Capital Cab, Yellow Cab, and Diamond Cab. Their weaknesses are that they do not have the credit/debit card payment option, and some still use the radio dispatch system. The company has a competitive advantage, however, because our technology is unique to the taxi industry in San Francisco. The GPS will enable the company to provide timely service by giving an accurate estimated time of arrival (ETA). The credit/debit card feature will give customers convenience and privacy during the transaction period.

Reliable communications are essential under all circumstances in this business. As such, City Taxi will use the KDT 5000 system.  The KDT 5000 system design provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition. The company will also run a state of the art call center that will be established by Rockwell International.

The company is seeking $2.5 million of financing to fund the acquisition of Mighty Cab Association and its initial operations. This funding will cover the purchase of Mighty Cab, marketing, purchase of extra vehicles, software, and hardware. Projected revenues for 1999 to 2001 are $200,000, $1.5 million, and $2.2 million, respectively.

Taxi business plan, executive summary chart image

1.1 Objectives

The company’s goal in the next year is to pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company’s goal in the next two to five years is be the top rated ground transportation company in the San Francisco Metro Area by continuously monitoring, evaluating, and following up on customer call-ins.

Key components of City Taxi’s initial strategy can be summarized as follows.

Establish Relationship with Rockwell International. The company is currently working to establish and develop a working relationship with Rockwell International. This will enable City Taxi to lock into the many services that they offer including, but not limited to:

  • Continuous improvement

1.2 Mission

The mission of City Taxi is to provide reliable, timely, and safe cab services by using complete in-car credit/debit card access, along with computer aided dispatch.

1.3 Highlights

Highlights of City Taxi

  • Exclusive rights to software . City Taxi has the exclusive rights to the latest taxi cab software in San Francisco.

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Taxi Business Plan

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The taxi business is a thriving industry with tough competition from modern companies such as Uber, Ola, Lyft, and many more. Still, starting a new taxi business is viable and has potential in the current fast-moving world. But a solid and complete business plan is necessary to compete and build a successful taxi business.

If you want to start a new taxi business, the first thing you will need is a business plan. Use our sample taxi business plan  created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new taxi business, spend as much time as you can reading through some examples of  transportation-related business plans .

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample business plan for you to get a good idea about how perfect a taxi business plan should look and what details you will need to include in your stunning business plan.

Taxi Business Plan Outline

This is the standard outline which will cover all the important sections that you should include in your business plan.

  • Introduction
  • Mission Statement
  • Vision Statement
  • 3 Year profit forecast
  • Company Strategy
  • Past Performance
  • Value Proposition
  • Taxi Cab Services
  • Maintenance/Repair Services
  • Future Services
  • Customers and Target Markets
  • Customer Buying Criteria
  • Market Analysis
  • Competition and Buying Patterns
  • Sales Yearly
  • Detailed Sales Forecast
  • Marketing Programs
  • Strategic Alliances
  • Organization
  • Officers and Key Employees
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

After  getting started with upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your taxi business plan pdf  and doc file . It’s the fastest and easiest way to start writing your business plan.

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How to Develop a Taxi Booking App in 2023? (Complete Guide)

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Quick Summary: Have you always thought of building a taxi booking app, but your lack of knowledge has restrained you? In 2023, developing a taxi booking app requires strategic planning, designing, and testing for optimal performance. With our blog, understand taxi booking app development process and what it takes to create an app that stands out.

Taxi apps like Uber , Lyft, and Ola have made traveling and commuting easier than ever. The online taxi industry has brought so much comfort that people now prefer these services even for covering a short distance rather than going out on the streets to look for a transportation option.

So, if you own a taxi business, converting it into an online platform with a taxi booking app can be beneficial for your growth. Further, if you are a startup wanting to enter the online taxi industry, building taxi apps like Uber is what you need for success. 

The industry already has so much competition, with several apps providing the same services. Building a taxi booking app that fills the market gaps is necessary in such a case. It requires a detailed on-demand taxi booking app development process to ensure you do not miss anything crucial. 

But how to create a taxi booking app, and is it really beneficial in this already competitive market?

Our blog focuses on explaining the taxi booking app development process and how to develop a taxi booking app that can compete with others. 

Before beginning with the online taxi booking app development process, let’s look at the market size and its future growth.

Key Takeaways

  • Investing in an on-demand taxi booking app can provide great growth opportunities as its market is expected to grow even more in the future.
  • The taxi booking app development process requires a strategic plan to understand the market gaps and provide relevant solutions to the users.
  • Include some advanced features like fare splitting, live location, AI integration, and in-app tipping to make the app stand out from the competition.
  • Prioritizing customer experience is crucial to designing a user-friendly app that engages users.

Table of Contents

Market Size and Business Opportunities 

2023 is the best time for building a taxi booking app. With the increased demand for cabs, putting your foot in this business can prove to be a profitable business idea. With the appropriate marketing strategies and partnerships with local cab services, your taxi booking app can become a go-to platform for booking cabs in no time. 

Further, it is the most suitable time to invest in taxi booking app development, even for startups and small businesses. The market is expected to show skyrocketing growth by 2027, making online taxis a part of everyone’s lives. 

  • The studies have proved that the on-demand taxi booking app industry will see booming growth. The projected taxi app value for 2026 is $150 billion .
  • In 2022, Uber alone generated a revenue of $31.8 billion, with an 82% increase every year .
  • The number of customers for the taxi booking apps is expected to reach 1.45 billion users by 2027.


The image above shows how various taxi booking apps have generated great revenue with their top-notch services.

How to Develop a Taxi Booking App- Steps to Follow

Every startup or a business that wants to take their taxi business online, will have the question-” how do I create a taxi booking app?”. Often entrepreneurs believe that designing and developing an app can be a big challenge as they may lack tech knowledge. However, the taxi booking app development process can be easy when you follow a well-defined procedure. 

It starts with learning about the market and moves to designing, developing, and launching the app. 

Below, we have explained the whole process in detail that will help startups, small businesses, and enterprises to build an app that engages customers and keeps them coming back to it.

Phase 1- Create a roadmap for your taxi booking app

Planning is a crucial step in the taxi app development process. It includes creating a roadmap of what the app would look like and what exact plans you wish to achieve with it. 

1. Understand the market and user needs

You must be well aware that numerous giants like Uber and Ola in the market have already captured the majority of customers. Many more such competitors entering the online taxi industry have created tough competition. Further, users have already got solutions for many of their problems. 

Hence, how do you plan to stand out from these competitors? What are the market gaps that you wish to cover, and do you recognize the exact user needs? Answering these questions is extremely important for creating a solid plan for your mobile taxi booking app. 

2. Identify the target audience

Now that you know how the online taxi market works and what your inputs would be, discover your target audience. Will it be local people, or do you also want to reach out to people from other cities and states? Clearly identifying the target market will enable you to create a taxi booking app the right way. 

Some things to consider while discovering your target audience are:

  • Analyze the demographics

Consider the age, gender, location, occupation, and other demographic details of your potential users. Recognizing these demographics will help you develop features and marketing plans for your app tailored to their individual requirements.

  • Understand the user behavior

Learn more about how people utilize taxis and transportation services. Consider how often they travel, their favorite means of transportation, reasons for utilizing taxis, and usual travel routes. Using this information, you can adjust the features and positioning of your app to meet their unique needs.

  • Discover the pain points

Analyze the problems or difficulties that potential customers may encounter when booking and using taxis. It could involve problems like lengthy wait periods, a lack of readily available taxis, or unclear pricing. Addressing these issues may draw consumers looking for a better solution with your app’s features and marketing messages.

3. Choose the features to build an engaging app

It’s crucial to establish your target market and list the features you want to include before you begin developing your app. Start by learning about the demands and preferences of your target audience. It will further enable you to create an app that satisfies their needs and offers them a seamless user experience.

Once you have identified your target market for the business, you must choose the features you want to offer in your app. Some essential features that you can consider are:

The above-mentioned features are a must to add to the taxi booking app. But, to make the app even more useful and ensure that it can compete in the market, you can add some advanced features. Advance features to build taxi booking apps that lead the market include:

Split fare: Today, people prefer to share a ride to save money. You can integrate a split fare feature to let them divide the money easily. It can also be helpful for groups of people traveling together.

In-app tipping: Users can tip the driver directly through the on-demand taxi booking app with the in-app tipping feature. Hence, they can show their appreciation for good services. 

Live tracking: This feature will enable users to track the live location of their booked taxi. It can be helpful for the customers waiting for the cab to arrive to know the estimated arrival time.

Multilingual support: Your on-demand taxi booking app should include several languages so that there is no barrier across the globe.

Integration with Smart Home Devices: Enable your users to book rides or get updates through voice commands using smart home devices like Google Home, etc. Smart predictive suggestions: Empower the app with ML algorithms to provide predictive suggestions for frequently visited locations, preferred routes, and personalized recommendations.

4. Boost income with the right monetization method

You have planned an engaging taxi booking app, but how would you make money? Or, to put it better, how does Uber make money and generates profit from providing the services? For better ROI, you can choose one or more monetization methods for the app.

These include:

  • Commission-based model: By implementing a commission-based model, you can earn a percentage of the fare for every ride. The method will help earn revenue directly from each transaction the app facilitates.
  • Subscription model: By offering subscription plans to the users, you can provide additional benefits like discounted fares, priority booking, or access to more exclusive features. Under this, users will pay a recurring fee to keep the subscription.
  • Surge pricing: The surge pricing model involves increasing the service rate during peak hours, high demands, and special events. Hence, you can capture more revenue by temporarily increasing the price.

Phase 2- Steps for user-friendly taxi booking app development

Once you have done the market research, studied your competitors, defined the target audience, and listed the essential features of the app, it’s time for taxi booking app development. Below are various steps that you should follow in the development process:

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1. Create the app design

The UI/UX is critical in attracting customers and enhancing the retention rate. Start the app development process by creating a wireframe of the app’s interface. The design will help you outshine and get noticed by the target audience. Some design guidelines that you can follow are:

  • Simple and intuitive navigation

Make sure the app’s navigation is simple and understandable. Clearly mark each part of the app, such as booking, ride tracking, payment, and profile settings, using labels and symbols. To provide a familiar experience, stick to traditional navigational patterns.

  • Clear CTA buttons

Use call-to-action buttons that are visibly appealing and noticeable enough to take actions like ordering a ride or confirming a payment and simple to reach. Use distinct colors that offer quick visual feedback when buttons are tapped.

  • Consistent and responsive layout

To create visual coherence throughout the app, keep the layout constant. In addition, content should be organized using a grid system to make the design responsive and easily adjusted to various screen sizes and orientations.

  • Minimalist and uncluttered design

Choose a minimalist and clean approach to design to decrease visual clutter. Refrain from overloading users with too much information or unnecessary elements. To increase readability and visual hierarchy, concentrate on displaying the most important information and use whitespace wisely.

2. Develop the app’s features 

Once the design for the taxi booking mobile app is finalized, the next step is to develop its features and functionalities. You can either use a low-code or no-code platform to build your app or employ a dedicated development team. Writing the necessary code and adding functions like user registration, ride booking, real-time tracking, fare computation, driver administration, ratings, and reviews are all part of the development process.

To accommodate upgrades and expansions in the future, put your effort into creating a solid and scalable architecture. Further, the right taxi booking app development company will help you design and develop the app how you want. 

3. Integrate payment and security features

As users will be required to make a payment after each ride, the process should be easy to follow. Further, the app should also provide several payment options so that your customers can pay from the source that they trust the most. It can include paying by cash, debit cards, app wallet, or online payment. Doing this will ensure that making the payments is never a problem.

Every on-demand taxi booking app has to be secure as the users will share their personal information like their address, phone number, and other data. This stage is essential for establishing credibility and trust with your users and safeguarding their private data. Hence, the taxi booking app should provide complete security and privacy to the users.

taxi booking app business plan

Phase 3- Enhance the app’s potential with the testing phase

Finally, it is time to take your online taxi booking app to potential customers. But before you launch the application in the market, it’s vital to ensure that it functions well and provides all the necessary solutions. 

1. Test the app

After the development process is completed, the on-demand taxi booking app will go through the testing stage. The testing process will ensure that the app is bug and error-free. You can test the taxi booking app with a small group of users and take their feedback for improvements.

Some tips for testing your taxi booking app are:

  • Test your taxi booking app on a variety of devices and operating systems.
  • Test the taxi booking app with several users, including people of different ages, abilities, and backgrounds.
  • Test the app in other locations and under different conditions.
  • Pay attention to the app’s performance and look for bugs or glitches.
  • Ask users for feedback on the app’s usability and design.

2. Launch the app

Once you have tested your app and are happy with it, it’s time to launch it on the app stores. To do this, you must create a developer account and submit your app for review. For this, you must register as a developer with each platform, follow their submission requirements, and submit the required app details, including descriptions, screenshots, icons, and keywords. Once your app has been reviewed and authorized, customers will be able to download it.

3. Market the app and create a buzz

When it launches, you must deploy a thorough marketing plan to draw people to your taxi booking app. Make use of multiple channels to advertise your app and raise awareness of it. For example, social media sites can be utilized to interact with prospective customers, disseminate app updates, and launch specialized advertising efforts. 

To increase the app’s exposure in search engine results, use search engine optimization (SEO) strategies. Reaching a larger audience can also be aided by paid advertising, such as targeted adverts or app install efforts. Additionally, to raise brand recognition and encourage app downloads, think about using collaborations with nearby companies, influencers, or taxi service providers.

Technology Stack for On-Demand Taxi Booking App Development

A well-planned tech stack that includes both the frontend and backend elements is needed to build a taxi booking app. An outline of the critical technologies and elements generally used in creating a taxi booking app is as follows:

How Much Does it Cost to Build a Taxi Booking App?

How much does it cost to make a taxi app? It is one of the first questions when entrepreneurs plan to start an online taxi business. Taxi booking app development costs can vary from $15,000-$60,000. Developing an app can be tricky, but it requires the latest tech stack, valuable experience, sufficient time, and knowledge of skilled on-demand mobile app developers. 

The table below shows the factors that affect the cost of a taxi booking app.

Maximize Revenue With a Custom Taxi Booking App 

Are you planning to build a taxi booking app for your startup or existing business? Unlock the potential of your taxi business by taking it online with an engaging app. At ValueAppz, we understand all the challenges you may face in a competitive market and your need to stay ahead of the competition. As a result, our taxi booking app developers excel in creating robust, feature-rich, and user-friendly taxi booking apps that can streamline operations. 

Our on-demand delivery app development services will help you create an app that brings out the desired results.

Do not miss the great opportunities to take your taxi business to the next level. Contact our team now for the best and most customized solutions for your business at the right budget.

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Frequently Asked Questions:

How can I build my own taxi app?

To create your own taxi booking app solution, you need to start with planning and research. Further, an experienced team of on-demand app developers can help you design and build the app how you want.

How much does it cost to build a taxi app?

The average cost of developing a taxi booking app can range from $15,000-$60,000. The price can change depending on factors such as features, app complexity, time required, and so on.

How to build a taxi booking app like Uber?

You must understand its model well to build a taxi app like Uber. Also, Uber clone apps can be the best way to develop a taxi booking app like Uber with some necessary customizations.

What are the top 5 features of a taxi booking app?

The top features that your taxi booking app should have are GPS navigation, real-time tracking, push notifications, ride-sharing, and in-app messaging for a seamless experience.

How many stages are there in the taxi app development process?

There are a total of three stages-planning, building, and launching the app. Each stage has several steps to be followed to build an engaging app.

💡 Note: This blog is updated on 16th June 2023.

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Harjyot kaur

As a technical content writer my focus is on creating high-quality, engaging, and informative content that simplifies complex technical topics. Throughout my career, I have continuously pursued opportunities for growth and development, refining my skills and expanding my knowledge base.

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Starting Taxi Business Plan (PDF)

Taxi Cab Business Plan PDF

A taxi is a vehicle that may be hired for single journeys by members of the public. It is also commonly referred to as a cab or taxicab. There has been a notable market disruption emanating from digital solutions. A whole new industry of online taxi services has grown over the years. For instance, in the USA, Uber facilitates over 40 million rides every month. Even as online taxi services continue to grow, traditional taxi services are still relevant. It is still worth it and profitable to start a taxi business. Taxi cabs play a significant role in the transportation industry. People opt for taxis due to a variety of reasons including convenience and exclusiveness. Starting a taxi business is a very profitable venture, which is highly rewarding. This article will outline how to start the taxi cab business, and the taxi business plan – PDF, Word and Excel.

The possible sets of destinations for the various customers make it apparent that the demand is huge. The fact that more and more players are starting taxi businesses speaks to how lucrative the business is. Once properly setup this is one type of business where you will be assured to realise revenue on a daily basis. This article will help in informing you with vital information you need to know on starting your own taxi cab business.

Market Research

Already we have stated that an increasing number of players are entering this space. This spells out ‘competition’ and whenever competition is involved you can’t overlook the importance of market research. Just by taking a look at how existing players conduct their businesses you’ll notice that they serve different target markets. Some solely focus on people commuting to and fro work. Some specifically target airports and termini. Others have strategic spots they operate from in central business districts to cater for wide-ranging customers. So in order for you to ascertain that you’re on course, you must research to find out which markets are available, penetrable and sustainably scalable. It’s a must to take a look at existing players. Essentially this means you must closely study them to draw invaluable insights that’ll help you start strong and even eventually topple your competition. Some of those insights will be on popular services offered, rates charged, types of vehicles and payment methods amongst others. This makes it a must to have a good taxi cab business plan.

Taxi Business Model

The traditional business model for a taxi business is simple. It entails having an area where you operate from and in. You park somewhere and clients can come up to you in need of a taxi ride. You can be an owner-driver or you can have a fleet of taxis you own. You can charge fixed rates for specific routes or you can use the metered approach. The metered approach (i.e. charging per mile) is best because client needs can be so random. Another approach is charge per duration of a trip e.g. per hour.

You could charge per day as you would for a car rental. This can apply for a client who wants to be taken to several locations consecutively in a day. Charging can also be dynamic where you simply negotiate with a client. You could also have a retainer arrangement with wide-ranging clients. The online aspect is somewhat the same. The major difference is that when using an online approach, clients book a ride online. This is doable by developing a mobile app for your taxi business. The fares you charge can differ given the costs elements you would want to offset.

Vehicles and Equipment

The major procurement you must make is vehicles. The vehicles can be imported from other countries where they are cheap or you can buy them locally from your country. The number and type of taxi cabs required will depend on the amount of capital which you have and your target market. You will also have to make a decision of whether to buy brand new vehicles or used taxi cabs. When starting the business with limited capital, you may opt to purchase used cars. The advantage of having new taxi cabs is that you have lower maintenance costs and better reliability on the road.

There are several factors to take into consideration when purchasing the taxi vehicles. Some of the factors include: purchase price, fuel consumption, transmission mode (automatic vs manual), gross vehicle mass, model, new taxi cab vs used taxi cab. If you have limited capital, you can always start your meter taxi business with just one vehicle. Taxi cab business is very profitable and if you reinvest your profits, you will be able to purchase more taxis.

Equipment required for the meter taxi business include garage equipment, taxi meters, taxi partitions, top lights, communication radios (for communication with the dispatch centre). The taxi drivers should always travel with basic repair tools such that if they encounter minor problems along the way, they can always fix the taxis. The taxi business plan should include the costs of purchasing the vehicles and equipment.

Taxi Servicing And Repairs

When running a taxi business you can never compromise and expect to thrive. Customers are most concerned about convenience. This means your taxis must always perform optimally. They must always be fully serviced and devoid of any operational issues. That is why you must always take your taxi(s) for service. It is advisable to have a reputable servicing and repairs provider that you work with. Always keeping your taxi(s) clean and doing daily checks before, during, and after daily operations is key here. If these elements are all kept in check it is rare for your taxi(s) to malfunction. Servicing and repair costs should be accounted for in your taxi business plan.

Taxi Business Insurance and Licences

One of the critical requirements that can potentially have catastrophic consequences for the public as well as the business is insurance. It is advisable to have a comprehensive insurance plan for all the taxi cabs. The costs of such a package are more than offset by the potential losses if you were to have an accident. As a business; the taxi cab company may be liable for very significant punitive damages particularly if there is a loss of life. Without adequate insurance, the taxi cab business could be bankrupted by compensation claims.

The taxi industry is regulated and the specific licences depends with the country. First of all, your drivers must be properly licensed with up to date records including health checks and driver licences.  Your local council will have a list of regulatory requirements which must be diligently followed lest you lose your license to operate the taxi cab business. The taxi cab business plan should include costs for the insurance and licenses.

Taxi Cab Business

Staff and Management

Operations staff is a necessity. Operations staff are responsible for handling the operations of the taxi cab business. They include drivers, assistants, logistics personnel, mechanics and operations manager. You will need a taxi driver as the minimum starting employee for the taxi business.

Finance and accounting employees are also required. For a small taxi cab business, the duty can be handled by the owner of the business or a part time accountant. However as the taxi transport business grows, there will be need for full time employees who will be responsible for the finance and accounting needs of the business. Their duties will include usual day to day transaction accounting for business, managing the cash flow of the taxi cab business, and always ensuring the enough funds are available for the day to day needs of the taxi business.

Marketing is essential for you to be successful in the taxi business. To have a stable financial position, your taxis should get sufficient number of trips every day. This is only possible if you are marketing your taxi cab business. Thus your taxi business will also need marketing and sales staff. If you have a dispatch centre then you also need staff so the dispatch centre. Your taxi cab business plan should cater for the wages and salaries of all your staff.

Competitive Analysis

The taxi business is marked by intense competition. For instance, you have to compete with unregulated taxi operators. You also have to compete with ride-sharing brands e.g. Uber. Competitive analysis in a taxi business is to establish differentiators that can make you stand out. Customers when they hire taxis they have certain expectations. How are other taxi operators faring in terms of meeting those expectations? Answers to that can show you how best you can provide superior services.

You must in great detail know about all your direct competitors. Look at their profiles, their target markets, and generally how they conduct business. Look for verified information or conduct observations by trying out competitors’ taxi services. Once you establish all that you can know where and how to strategically place your taxi business. One of the most effective ways to do your competitive analysis is by doing a comprehensive SWOT analysis.

Capital for Starting Taxi Business

The amount of capital required for starting the taxi business depends on the size of the business. It all depends on what you want to achieve and the resources that you have. When starting a taxi cab business, most of the capital goes to acquiring the taxi cabs. You can get a loan from the bank, or funding from investors, to use as capital to start your meter taxi business. If you plan to raise capital from investors and a loan from the bank, you need a good meter taxi business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your taxi business overtime. Taxi business is very profitable, so if you reinvest the profits you get, you can grow over time. Even if you are not planning to get a loan, you should still get a taxi project plan to guide you in starting and operating the business. It is essential for you to have a meter taxi business plan before you venture into the taxi cab business, so that you know all the costs involved and you make an informed decision.

Market for the Taxi Cab Business

The market for taxi cab services is very huge. There are a lot of potential customers for taxi services. Companies may outsource transportation of their employees to taxi cab companies. Parents require taxi cabs to transport their children to and from school. Individuals may need taxi services for routes within a specific location which are not plied by public transport or within the city centre. Some individuals prefer to use taxi cabs even if alternate public transport is available. This is because taxis are more convenient, fast, offer privacy, and exclusiveness. Potential sites to find clients include hospitals, universities, schools, airports, night clubs, city centre, hotels & lodges, shopping centres among others. A proper marketing strategy should be included in your taxi business plan. 

Marketing Plan

Engaging vehicle branding.

There are countless marketing approaches you can employ for your taxi business. The taxi business involves the use of moving vehicles. That makes the actual vehicles a central feature of marketing. Have the vehicles colourfully branded with subliminal marketing content. People merely seeing the taxis passing by will have their subconscious minds conditioned.

Attending Strategic Events

The thrust is to attend events that can strategically generate leads for your taxi business. Examples of such events are trade shows, concerts, conferences, and the like. One way is to actually exhibit and showcase your taxi offerings, if possible. The other way is to simply be in the vicinity of such events. There is most likely always going to be people who will need your services.

Sponsoring Or Supporting Worthy Causes

Running a taxi business offers you easy ways to sponsor or support worthy causes. All it can take is you providing your taxi(s) for free for some event or cause. Your presence during that event or cause will draw so much attention to your taxi brand. You could also materially contribute to causes such as helping the underprivileged. Your association with notable events or causes is a potent marketing strategy. Remember, your taxi(s) being branded will be doing the work for you.

Internet And Social Media Initiatives

This should be at the core of the marketing plan for your taxi business. You must have a website and set up active accounts on social media. Use high definition visuals to draw people in. Regularly do online contests; these are highly effective in building your audience. All your social media initiatives should encourage word of mouth and referrals.

Another faster and more effective strategy is to work with social media influencers. Work especially with macro influencers (between 40000 and 1 million followers) and m icro influencers (between 1000 and 40000 followers). Such influencers are often characterised by highly engaged audiences.

Keys To Taxi Business Profitability

You are supposed to be big on quality in your operations. This refers to aspects such as cleanliness, timeliness, cordialness, and convenience. Customers will always settle for taxi businesses that have these qualities. That is why customers will not hesitate to switch to other taxi operators if you are lacking. Using vehicles with good fuel economy is a vital key to profitability in a taxi business. Regular servicing and using fuel from reputable sources also feeds into good fuel economy. This significantly reduces your operating costs. The first ever taxi service or business was started in 1897. It has been more than a century since then and taxis still continue to proliferate. This is because the market is inexhaustible. You can start your own taxi business today and still make significant money.

Pre-Written Taxi Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the taxi cab business, we encourage you to purchase our well-researched and comprehensive taxi cab business plan. We introduced the business plans after discovering that many were venturing into the taxi transport business without enough knowledge and understanding of how to run the meter taxi business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global taxi transport business plan will make it easier for you to launch and run your meter taxi business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the taxi cab business.

Uses of the Taxi Business Plan (PDF, Word And Excel)

The taxi cab business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your taxi business
  • As a taxi business proposal
  • Assessing profitability of the meter taxi business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Taxi Cab Business Plan (PDF, Word And Excel)

The meter taxi business plan include, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Risk Analysis
  • Industry Analysis
  • Market Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in taxi cab business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your meter taxi business

The Pre-written taxi cab business plan package consist of 4 files

  • Taxi Cab Business Plan – PDF file (Comprehensive Version – 71 Pages)
  • Taxi Business Plan – Editable Word File (Comprehensive Version – 71 Pages)
  • Taxi Cab Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
  • Taxi Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of taxis, pricing rate per KM etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Taxi Business Plan (PDF)

Taxi Cab Business Plan PDF

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Get the Taxi Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

Taxi Business Plan

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your taxi business! Check out our collection of business plans  , and more business ideas .

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  • Business Plans Handbook
  • Business Plans - Volume 05
  • Taxi Service Business Plan Business Plan


Taxi Service Business Plan 661


27000 Kingsborough Ave. Toledo, OH 32311

This businsess plan presents a persuasive and innovative system for organizing and running an alternative taxi service. An entrepreneur with a new improvement on a traditional business will find this plan's clear logic instructive. Note the comprehensive overview of industry practices and their shortcomings.


Business orientation, marketing plan, attracting customers, company organization, proposed method of financing, revenue and cash flow projections, start-up costs, financial data.

The mission of Lakeview Taxi is twofold. The first mission is to serve the general public in a fair and honest way. The second is to do this from a Christian perspective. While performing these tasks, it is hoped for and expected that a decent profit will be gathered from our efforts. There are many problems with the current taxi organizations in existence and it is hoped that by adding an alterantive to the services out there, the public will really appreciate our efforts.

The business of Lakeview Taxi will be transportation. Not just taxi service, but package delivery and other types of transportation such as Go Bus (a federally sponsored program) and even Ambucab (transportation on for the elderly) type services. The taxi service will be located in Toledo, Ohio in an office located on South Williams avenue.


The amount of taxi business in the Toledo area is strong and growing. The population in the greater metropolitan area exceeds 500,000 people and the community is dynamic and getting more vibrant with each passing day. The entire area has a low unemployment rate, a diversified economy, and wonderful year round events which attract tourist dollars and people to the region.

Customer Profile

A taxi comapny attracts two main types of business. The first type is a commercial charge account business, and the second is direct consumer business. The commercial accounts usually have either package delivery or pay for passengers as their main function and are usually charge accounts. The direct consumer accounts are people from throughout the city who need taxi service for various reasons, to run errands, get to work etc. Consumer accounts are usually cub accounts and payable immediately. The customer never comes to the place of business of the taxi service, all taxis are dispatched to the customers place of business and the sole representative view that the customer has of the taxi service is through the cleanliness of the vehicle and the driver, and the promptness of their response. Any value added services just enhance these basic considerations of the customer.

Need for Services

There is a pressing need for reliable public transportation in the Toledo area, Bus service is not a viable option for many people due to the limited scope of operation of bus service in the area. The buses here do not run very long during the day and they are very restricted as to routes and times during the weekend and off-peak times. As a result, public transportation is always needed for those whom the bus cannot serve.

Economic Factors

Not only is there a strong and growing industrial base in the region, the city has been quietly developing the downtown area for quite some time. New projects are being planned and built daily and the entire downtown property is expanding at a very fist rate. In the last ten years, there has been an explosion of new venues which have attracted people to the downtown area. The city has recently seen the implementation of several sports franchises, an auto race, expanded concert venues, hotel construction, and are planning a downtown convention center which should pull in business from the surrounding cities in Ohio and throughout the United States. A state-of-theart cancer research center is also being developed in addition to the world's first mall for children. Toledo is a city of opportunity and that expansion and growth fuels the need for more reliable transportation.


There are currently three other taxicab companies in the area. Each company is severely flawed and yet still manages to generate incredible amounts of revenue. Only one company, Maumee Taxi, the largest one, could be considered serious competition. This firm is prosperous and quite skillful at handling large numbers of clients. They currently have 56 taxis in their fleetand have most of the prestigious accounts in town. The other two companies still manage to thrive in spite of the fact that they have much smaller income bases and essentially are driving outdated equipment in poor condition. During busy times, none of the companies can keep up with demand and customers have been known to wait for up to four hours. During normal operating scenarios, wait times still range from approximately twenty to thirty minutes. This wait time is unnecessary and quite destructive to customer support. Taxi companies typically do not fail in this area. Other cities have a higher turnover of taxi companies, but they usually have a much larger presence. Metro Columbus has a population base of one million and 14,000 cabs. Toledo has a population base of 500,000 and 150 cabs. That is quite a difference. The reason for such a large spread is that Toledo is an affluent area and taxi service is not as pressing as in the impoverished areas surrounding Columbus. Another reason is that only recently has Toledo developed a significant downtown business. As the downtown continues to develop, taxi service will be required to increase exponentially.

The current image of a taxi driver in Toledo is not a pleasant one. Drivers are looked at as unprofessional and discourteous. One reason that this is true is the nature of the business. Most taxi companies operate in the best and the worst areas of town and drivers have to deal with a wide variety of people. The drivers that are hired are not professional and are given virtually no training before they are sent out to deal with the public. Lakeview Taxi can change that. Training costs can be reduced through an apprenticeship program. Drivers can ride with several drivers and learn all of the necessary skills without incurring a large cost. In addition, training materials can be written down and provided at the start of training and a simple test can be administered to gauge the skills obtained by the driver. Knowledge of the city, command of the English language, and knowledge of charge account operations would go a long way towards improving the basic professionalism of the driver. Uniforms which are both comfortable and easy to maintain would also strive to complete the look that the public deserves and should expect. Of course, cleanliness of the cars is a must. A monthly inspection of vehicles would eliminate a large number of problems associated with operating a fleet and would ensure that the licensing authority would not bother with inspections of their own. We can control the image of Lakeview Taxi and it is possible to do so with a minimum of intrusiveness.

Pricing is fixed by the city using regulated meters. Prices can fluctuate when the city council votes for a meter rate increase. Increases are usually annual and as a result, meter errata are high in the Toledo area and need minimal adjustment. The only meter problem would actually be the problem associated with metered waiting time. A factor that could be adjusted quite easily. Flag drop is currently 1.65 and the rate is then .17 per click every 1/9th of a mile. This rate is quite reasonable and is a good value to the customer as well.

Most taxi companies currently do not offer to take major credit cards. This is a huge mistake and there are a wide range of people who would use taxis more if this simple problem could be eradicated.

Customer Service

Customer service is a priority at Lakeview Taxi. The customer cares most about the promptness of the taxi that he or she is riding in. One way to ensure that customers would be served in a much better fashion would be to implement a zoned taxi dispatch system. A zoned system is essentially a first come/first served system of dispatching that eliminates much of the delay that occurs during ordinary dispatching. There are no real drawbacks to the system except that it would take a short while for drivers to get used to such a system. It is the quickest and easiest way to operate a taxi company. The current system, which relies on the closest cab to an order bidding on the order, means that orders are constantly being held up while the bidding takes place. It also means that orders are much more selective. Selecting a specific order is fine for the the driver, but it is a slow process that inconveniences the customer. If the drivers were switched over to a different system, in the long run, they would actually make more money and the entire system would speed up immensely.


Advertising is minimal in the taxi service business, but could be maximized with the use of a little creativity. Currently a yellow page ad listing is the only necessary requirement to generate business. Many customers will immediately try the new taxi company in town to see if it has a faster response time than the other services in the area. Other people will try the new service if favorable word-of-mouth advertising is received. A large pool of customers is always available for a new company to have. In fact, most services that start up actually have a problem keeping up with the large volume of orders that come with just opening the doors to business. That pattern has repeated itself with each new taxi business that has developed within the last ten years.

Customer lncentives

Customers could be lured to try a new company by the use of incentives. It is illegal to charge more than the regulated price on taxi fares. It is not illegal to give a discount for first time riders of the service and it would strongly enhance repeat business to do so. Also, customers could be lured by giving away an occasional free ride or by using coupons distributed in the Advance Newspaper or the Toledo Press. These coupons could also be distributed in the taxis themselves as any driver who had a passenger could pass one out and any driver who did not have a fare could stop at local businesses and pass them out. That technique has been tried before with amazing success. However, as soon as the taxi company gets a steady base, all sales activity seems to stop. The company starts to generate sales so high they cannot handle the volume. In fact, most new companies lose business because they are too successful.

A satisfied customer in the taxi business will stay with that company for a long period of time. Sometimes as long as twenty years. Once a customer is satisfied, it is hard to get them to switch companies. Any measure of reasonable success recognizes that the repeat or "regular" customer is the one we all strive to get and maintain. There are a lot of ideas that have not been implemented simply because the business is so strong in this area. Hotels are constantly asking that cabs service them and hotels need shuttles for their overnight guests. A taxi company that catered to this market would do extremely well.

Additional Sources of Revenue

Even though taxi companies are by and large successful, they could be made even more so by adding additional revenue streams. Taxis can be painted with advertisements and turned into independent marketing venues of their own. Drivers could pass out flyers and could direct customers to certain establishments that had a reciprocal relationship with the company. Value added services could include food deliveries and other types of deliveries that other companies make on a routine basis. The horizon is truly unlimited when it comes to the taxi business. A little creativity would go a long way in furthering that horizon.


Taxi brokering is a unique concept. It allows drivers to own their own vehicles and operate them in a manner consistent with the company's policies and procedures. The standard practice for most taxi companies is to have each driver be an independent contractor and not an employee. The IRS has upheld this practice as standard in the industry. Many times, however, a taxi company and other companies treat their independent contractors as employees and they expose themselves and their company to massive tax liability if a tax ruling should happen to go against them. This is not wise policy, but it certainly exists in most taxi companies in the United States. There is a way to avoid liability and yet still maintain reasonable control over the drivers through applying the principles of taxi brokering. When a driver owns his or her own vehicle, there is an enormous savings to be had at all levels in the company. The advantages are spelled out below.

Overhead is reduced enormously when the company does not have to own and operate a fleet of vehicles. The savings on maintenance costs alone justifies using this tactic. In addition to direct cost savings, there is an operation personnel cost savings as well. There is no need for mechanics, no need for a scheduler, in fact, office staff can be reduced to a point where it is almost not necessary.

Controlling Turnover

The high turnover rate that plagues the industry is entirely avoided. Brokers are responsible for procuring their own drivers and even if it becomes difficult for them to locate drivers, the broker simply works more time during his shift to make up the difference. Almost allpersonnel problems are avoided when utilizing brokers.

Shifting Ownership Burden

Brokers take care of their own vehicles. There is no hassle associated with keeping vehicles on the road and no responsibility for ensuring cleanliness. That burden is borne entirely by the broker and most brokers in the past have shown that they have a high regard for their vehicles and they have every reason to keep them running and in good condition. In fact, inspecting the fleet becomes much easier for management when they do not have to attend to the myriad of other details that goes into running a company-owned fleet.

Better Drivers Result

Brokers tend to be careful drivers. It is their equipment, so they tend to treat it more carefully and have a better understanding of any drivers that they hire to work under them. As such, insurance rates will eventually go to show that careful drivers translates into lower costs for everyone involved. Further, insurance costs can also be minimized by reducing the collision coverage for vehicles. Part of the operational costs paid for by the brokers could be used to maintain a collision fund to help pay for repairs when needed while greatly reducing insurance costs, which shall be discussed in further detail shortly.

Fees Minimized

Because brokers help so much to reduce costs across-the board, operational fees (the cost charged to the broker on a daily or weekly basis) can be reduced to an absolute minimum. This ensures that most brokers will succeed in their investment and will have an added incentive to add taxis at their earliest opportunity.

Rotating Dispatch System

With brokers acting as owner-operators, another unique opportunity presents itself for use, that of eliminating a paid dispatch system. Since brokers are experienced drivers and have an investment in the company, they can be utilized as dispatchers for the company. Once again, the cost savings are substantial and using brokers as dispatchers is a good way to promote a solid working relationship among the members of the company. Teamwork is a foreign concept to many drivers now working under exploitive conditions. Having brokers dispatch taxis while using a zone system is not only workable, but more equitable to the drivers because it reduces the possibility of corruption and gives them an opportunity to be continuously trained in all facets of the business.

The company shall be organized with the president of the company overseeing total operations and the vice-president or operations director handling administrative duties. There may or may not be office personnel to contend with, but that will all be handled administratively by thevice-president or operations director. There is no need for mechanics, dispatchers (if using rotating dispatch set-up), or schedulers. All of those duties would be eliminated by the change in company structure resulting from using a brokered system..

Conventional bank financing seems likely due to the collateral that can be presented as security for the loan. This loan security should be enough to get the financing necessary to fund the startup. In the unlikely event that it does not, a private stock distribution could provide for optional financing.

Operational Fees and Their Impactand

The revenue from taxi operations is relatively easy to project. All revenue is based on one factor, the operational fee charged to the brokers. The initial figure given for start-up purposes is $250.00 per week per vehicle to be paid on a daily $50.00 basis for five days. This is $90.00 a week less than all of the other companies in town and is highly competitive. Not only that, but since the fleet would be comprised entirely of brokers, this fee could be adjusted downwards from the first day of operation. When brokers in other companies see lower fees at Lakeview, they will be inclined to bring their cars over. Any time fees were further lowered, a ripple effect would be likely to occur and make bringing over brokers from other companies highly likely. Because the competition could not compete with these lower fees due to their much higher cost structure, they would be placed under tremendous pressure just to continue operations. Bringing over brokers would also mean automatically attracting more customers as some drivers bring with them a certain volume of customers. There is no telling how low operational fees could go with enough volume.

Revenue Formula

The revenue formula for Lakeview Taxi is as follows:

$250.00 x number of vehicles x per week = total revenue per week

The competition (one company) is currently running 56 taxis in the Toledo area. Using the above formula, we arrive at a revenue of $14,000.00 per week, or $56,000 per month, or $728,000.00 per year. Even though the start-up number of taxis would be closer to 10 vehicles, there is still a weekly gross profit potential of $2500.00 or $10,000 per month. Given Toledo size and potential development, it could easily support a taxi fleet of 300 or more within five years. The potential is there and growing every day.

Cash flow in a taxi company is good. The revenue is dependable and stable and is affectedby only a couple of problems. One is that some cars have to be given downtime to help with time spent off of the road. Usually only a token amount is collected. This is a minor factor, but worth mentioning from a cash flow standpoint. This factor is mitigated somewhat by the way fees are charged. Because they are due on Friday for the previous five days, weekends are always free for drivers and many would see that time as an ideal opportunity to effect repairs on their vehicle. Of greater concern is the charge account problem. Drivers and brokers alike are used to receiving their money or credit for charges right away while the charge accounts sometimes have a thirty or sixty day turnaround. This problem could be solved or lessened in one of several ways. Those ways are examined below:

Customer Charged

Charge customers could be assessed a fee for the extension of credit by the taxi company. Extending credit is not as necessary as in the taxi business as in some industries; however, a significant portion of package revenue does come in the form of charge accounts, so it is useful to a degree. The fee could be nominal, in the 5% to 10% range for most customers. This money would be placed in a pool to fund payout to brokers and drivers.

Broker Charged

Brokers could be assessed a fee ranging from 10% to 15% of the charge and that money could be used in the same pool as the one described previously, giving the charge pool a combined rate of 15% to 25%. This pool would be self-financing and would soon build up an incredible reserve of equity in the company. Not only that, but interest derived from the pool could be used as an additional revenue stream down the road. Charges would, out of necessity, have to be small at first and build volume as the fund pool grew of its own accord.

Delayed Payment

Charges could be delayed pending payment by the customer. This would be the most unattractive option since the paperwork generated and the broker dissatisfaction would work against this option. A legitimate argument could be made for delaying payment, but this would likely become a contentious issue if presented.

Despite the problems just presented, for the most part, cash flow is easier to manage in this business than in many others, and cash flow at Lakeview Taxi would help get the business launched and running with almost instant revenue at start-up.

Added Revenue

An additional source of revenue at start-up is the down payments brokers must make to place vehicles on the road. Brokers are currently paying $2000.00 per vehicle at the competition to put a car on the road. These down payments are supposed to cover insurance, cost of radios and meters, and miscellaneous expenses. The fact of the matter is that this is an additional source of revenue for the company at start-up because the costs associated with placing a vehicle on theroad are often much less than what is charged to the broker.

The start-up costs for running a taxi company is high for several reasons. These reasons are explained in detail below:

Insurance : This is the highest cost factor involved in running the taxi company and the greatest hindrance in getting started. Taxis are usually insured at a rate high enough to account for a weekly charge. Taxi insurance is hard to obtain and is billed at between $60.00 and $100.00 per week to the company. This type of coverage is not even first class insurance, as the market for this type of insurance is so small. Other companies' careless use of taxi insurance has lead to the high rates. It is a challenge coming up with the premium down payment, which is usually set at around 20% (partially offset by broker down payments) of the total annual policy. Once insurance is obtained, however, the Lakeview Taxi system would eventually drive rates down in regards to our particular company due to the careful screening and other safe driving incentives mentioned earlier. Still, the obstacle is formidable, but not insurmountable.

Licensing : The cost of licensing is roughly $3000.00 per year and is not a problem if all of the taxis are painted and equipped for inspection.

Office Costs : Would be minimal. The customer never sees the office and therefore the primary consideration for space is simply a location with plenty of parking. The cost for space like the type that is being described here would be roughly $1000.00 per month.

Radios : This cost would also be borne by the broker at start-up, and would be minimal for the company.

Tower and Frequency Allocation : Would be minimal due to the fact that all tower operators wish to have their radio equipment purchased and will cut down the cost of tower space for exclusive purchasing of their equipment.

Meters : Are paid for by the brokers and installed by a servicing company. The meters are then set at a rate determined by the city.

Miscellaneous Costs : Will be estimated and broken down separately.

The following financial data is presented as basic information and is not as complete as that following a financial audit by a certified professional. Please bear in mind that the data presented is only an estimate.

Lakeview Taxi is a viable service company that could provide great benefits to the city and generate large profits for the owners. It is completely possible to start this business with a small investment and produce large returns soon after its inception. The writers of this plan urge you to review the following information and if there is any that you feel is incomplete or inexplicable, please bring it to our attention. We can provide for transportation needs of the city not only now, but in years to come. Thank you for taking time to review this plan.

Balance Sheet

Taxi Service Business Plan

Profit and Loss By Month

Taxi Service Business Plan

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Step-by-Step Guide on Taxi App Development: Features And Business Model

Helen Vakhnenko

How often do you order a taxi in the traditional way, through an operator? We think the answer is rarely or close to never. And why would you, when you have a smartphone that provides you with a lot of cool opportunities to make your life easier and comfier?

Speaking of these opportunities, today you just have to open your favorite taxi-booking mobile app to find a car (and no need to deal with the operator!). Moreover, such services allow you to take a more active part in the choice of a driver, evaluating him according to reviews and ratings.

So taxi service providers have to accept the inevitable: without investing in taxi app development, their business is unlikely to prosper anymore, it might even fail. Yeah, there is no choice: it's time to go online and mobile! 

And if you're in search of great startup ideas, an on-demand mobile application for drivers and passengers would make a wonderful option too. The main thing is to know where to start and what to look for first. And we're covering these issues in our new article.

What is a Mobile App for Taxi Services?

Taxi has long become an extremely popular and convenient way to move around large cities (and not only large ones, actually). More and more people are choosing to take advantage of this very service, and here's why:

Car owners don't have to scour in search of available parking spaces (which is rather challenging in metropolitan areas) or dig a vehicle out of the snow in the winter. And the opportunity to relax and have a beer with friends at a bar is also not the last thing on the pros list. 

If you don't belong to lucky car owners, the ability to get rid of stress (which is unavoidable when it comes to public transportation) is a huge boon too. Surely, a taxi is more expensive than, say, a bus, but the time saved and the peace of mind gained is sometimes worth it.

And let's not forget about the coronavirus. Under quarantine conditions, taxis are not only a more convenient and faster way to move through the city but also a safer one (in comparison with public transport).

And the online cab booking app makes the interaction between all participants in the process even more efficient and pleasant.

How taxi service apps work

The working principle of any application is extremely simple. It cannot be different, that's the beauty of digital platforms! They are intuitive, user-friendly, and require no extra steps.

And taxi apps are no exception (which should be borne in mind when starting a taxi app development). The client opens the program, confirms his location and the time of taxi delivery, indicates his special requirements, if any, sets the destination, and initiates the car search. The rest is up to digital algorithms!

To make a long story short, the application sends a request and all drivers nearby are alerted. An available one of them accepts the order and picks up the client at the specified location. Sounds great, right?

taxi booking app business plan

But what's so cool about taxi software solutions and the way they work? Why are we so excited about them? We’ll give you some of the most popular reasons to explain their popularity:

Continuous real-time tracking . Firstly, there is a possibility to monitor the movement of the car and see the location of the customer (a person in need of a ride).

Receiving push notifications . All participants in the process get instant and timely notifications regarding the ride details: a new order in the system, a driver change, a high traffic alert, etc.

Saving basic settings , which is beneficial to both drivers and passengers. 

AI . The best taxi apps take advantage of artificial intelligence technology and machine learning techniques. This means the user’s needs can be anticipated and met before being raised.

Contactless payments . Also, drivers and passengers do like the provided ability to pay online (cash is less and less popular these days).

Access to reviews and ratings , which we're detailing just below.

Let's dig a little deeper and talk more about the specific pros. In other words, we’d like to discuss the benefits that a cab booking app can offer to business owners, whether they are startups or long-established companies, as well as to other participants in the process. And we’ll start with them, with these very participants.

Key benefits of a taxi booking app for passengers and drivers

As a customer, you get the following options: 

a couple of clicks or taps, and the car is ordered!

the location is being determined automatically, so it's okay if you don't know the exact address where you are;

the better ordering process with the ability to manage its details;

the chance to block the driver you didn't like (if you want to exclude the possibility of a new trip with him);

self-regulation of the cost of the ride;

the ability to tip the driver if you feel like it;

access to information about the driver, including his rating, experience, reviews, etc.

Another taxi booking app market player is drivers. And they enjoy using online taxi apps for such reasons as:

instant notifications of new orders with clarifications for each;

no annoying calls from taxi service managers!

the ability to choose orders he likes;

a chance to improve his reputation (using the earned rating and good reviews);

access to reviews about passengers (so the driver can avoid unpleasant and even dangerous situations).

As for the benefits of a taxi booking app for businesses, it’s mainly about simplifying company management, reducing expenses, increasing project profitability, etc. You manage your business cost-effectively, with a minimum of staff and a maximum of earnings. Isn't this a dream come true?

Who Needs Taxi App Development Services?

So why do you need to get a taxi app (as its owner), to begin with? Why would you embark on a very high-costly venture (as any application development is rather expensive)?

There are two main cases where all your investment will pay off.

#1. Existing taxi services providers

If you have a taxi company, you've just got to go digital (if you haven't yet). Otherwise, you'll lose to your more forward-thinking competitors who have learned long ago that one needs to keep up with the times and introduce new technologies into the business to make it thrive.

Why would it work?

Mobile apps for taxi services make the process of finding and ordering a car easier, which means customers become more loyal to you and your company. Moreover, there is a chance they'll recommend you to their friends, which will lead to an increase in the client base (with the resulting growth in profits, obviously).

Of course, you'll need a large investment (as we mentioned above, the taxi mobile app development cost is high), but this is one of those times when saving is an unreasonable decision. In the long run, you'll return every penny spent with interest: not least because you'll be able to manage your business with less money and time.

#2. On-demand transport services

If you don't have your own company, but you do want to start a new business, consider the idea of delivering on-demand transportation services. 

In this case, you don't need a fleet of vehicles, your role is intermediary. All you have to do is to offer a mobile platform as a link between drivers and passengers.

There are two main ways to approach the problem:

A mobile program offers potential passengers a list of existing taxi companies and makes an approximate calculation of the cost of the trip (and goes no further). The application of the sort is easy to implement and therefore doesn't require significant investment. Naturally, we can't see it as a full-fledged on-demand taxi booking app development, but such an option ​is perfect if you’re on a tight budget.

Uber-like solution. The app searches for drivers on its own, which makes it more convenient to use. Of course, it is rather difficult (and expensive!) to implement (in addition, you have to attract drivers and convince them to register in your application), but it’s worth it.

Key Features to Create a Taxi Application

Most of the features are intuitive and predictable, so we’ll only briefly outline what you have to deal with. 

First, you need to create at least 2 versions of the application (it’s about apps for drivers and apps for passengers). Ideally, you should also add a panel to manage the program and its settings (in a global sense). 

Driver's version . You must provide the driver with a user-friendly working platform. Such features as order management (accept an order, change its status, etc.), GPS navigation (as an aid in building routes), accepting payments, and so on are important in this case.

The passenger version : a program downloaded by the user (aka passenger). It should offer those features that will help him/her order a car with maximum comfort anywhere in the city and get all the information about a future ride (who the driver is, what kind of car he has, how much the ride costs, how long it'll take, etc.). Of course, don't forget to add the ability to track the car online and other useful options.

Admin version . It is not enough to develop a taxi solution; also, someone has to manage it afterward. And that someone must have access to a special admin panel.

So, in the cab-booking app development process, you must create the following features (see infographic below)… 

taxi booking app development services

How to Build a Taxi App : Step-by-Step Development Guide 

Finally, we're getting to the best part of our conversation: the development process itself. The success of the entire project largely depends on the development, so don't screw it up.

How to make your own taxi app a success

Choosing a business model . If you have your own company with a fleet of vehicles and hired drivers, problem number one can be considered solved. Otherwise, you need to partner with existing taxi businesses or individual drivers (which is an Uber-style approach).

Search for a team of experts . Below, we’ll describe what you have to pay attention to when hiring a taxi app development company.

Application development (all the details of such a complex and multi-stage process are described in the next subsection).

This is a pretty short summary of the main steps required... Perhaps it’s worth detailing the process, right?

A more detailed guide on taxi application development

Key app concept . Of course, the basic message is clear: providing people with taxi services and giving drivers better job opportunities. However, that’s a very rough concept, and you need to shape it a little bit. Let's say Uber focuses on the needs of the passenger: like, the driver will pick you up from anywhere and take you wherever you say! Think about how you can pleasantly surprise your users. And it is important not only to come up with a bright idea but also to promote it (which Uber has been doing since the earliest years).

Competent analysis . At the second stage of online cab booking app development, it is imperative to conduct an analysis of the market, target audience, and competitors. You can read tea leaves as much as you like but it makes no sense! What's the point of guessing and being wrong? It's just a waste of your time and, eventually, money. You need real facts, and they can only be provided by an analysis of the modern market and its main players. So, study the latest trends, find out what your user wants today, determine the strengths and weaknesses of competitors.

The analysis performed will provide you with new data to help you improve and finalize your application concept. You'll be able to understand what else to add (or what to remove) to launch the best app for outstation cab booking.

Financing the project . If you don't have a budget to start your project, you had better find someone willing to invest in taxi app development. You can run a crowdfunding campaign or make venture capital funds interested in your startup idea.. who knows, what if you get lucky? 

The cost to build an app of any type is rather high, but what should you focus on when budgeting? You'll see a lot of useful information on this very issue in our article at the link just above.

Feature list . Let's say you have a great market data-driven concept and the money to bring it to life. Now it's time to draw a list of features, which would help turn your idea into a working mobile app for taxi services. Perhaps later you'll expand its functionality, but you need to start somewhere. 

Hiring a team of experts . Above, we promised to give you a couple of tips on how to choose the right taxi booking app development company. We always try to keep our word, so here they are:

Start by looking at the team's portfolio. Do they have similar projects?

Below, we’re sharing our piece of expertise with you!

What about the experience? How long have they been in the digital market?

By the way, our team is very experienced: more than 10 years on the market.

Now pay attention to their approach to web and mobile development (they probably describe it on one of the pages of their site).

And don’t hesitate to read about our way to deal with the website and mobile application development .

Try to contact them and discuss your project. You’ll soon see if you find a common language (which matters a lot too).

UI/UX . Application design creation is one of the important development stages. It determines how your program will look and how convenient it will be to use. To be precise, we create an intuitive UI to provide a positive UX.

The development process , which is, as you can imagine, one of the most difficult and long-term stages of the entire project. We won't go into all the details (you don't really need them), we'll just say this phase determines the taxi app development cost (not totally but in many ways).

One of the key aspects of mobile development is choosing a technology stack. Below, we’ve provided an example of what our team uses to create a high-quality taxi app.

Testing the application . Long gone are the days when customers didn’t understand why to spend time and money testing software. Obviously, you cannot launch a digital product unless the QA team tested it first (what if it doesn't work as smoothly as expected?).

App launch . Everything seems to be ready, and you can publish your app in App Store and Google Play (which is harder than it sounds, by the by, so make sure you're doing it right).

Promotion . Okay, the project is ready and published… but where is the money? How to make taxi booking apps profitable? The only solution is to start marketing your product. Launch several advertising campaigns, each of which will target a specific group of users (drivers, passengers, administrators).

And ideally, start thinking about a promotion strategy long before the application launch.

Product improvement . To never be 100% satisfied with the result is the main secret to the success of any business. And when it comes to online taxi booking software, it's about improving it on a regular basis. Collect feedback from your users, analyze their behavior, draw up a plan to update your app... and act on it! Do your best to fully meet the needs of your target audience.

how to make taxi booking app

By the by, we have some good advice for those who want to save a little (which may be relevant with a limited budget): start small and develop a mobile taxi app’s MVP.

The MVP approach assumes that you first launch the taxi booking app solution with a minimum of features, and add new ones as the project gains popularity and becomes in demand (hence, it begins to bring you some profit). Plus, an MVP is a great way to get users’ feedback on your product and improve it early on (before it’s too late).

taxi booking app business plan

Challenges in Taxi Booking App Development Process

When starting a mobile taxi app development, you must put up with possible pitfalls along the way. The task before you is risky and challenging, but the reward is high too if you do it right.

Dealing with system loads

Sooner or later you’ll have to deal with a large amount of data (and the more popular the application, the more of this data). And there is a risk your system won't handle the load, which means the application might work slowly and incorrectly (and even crash!).

The result is user dissatisfaction (surely!). And dissatisfied users are less loyal, so you won't be able to monetize them (at least, easily).

Thus, you have no choice but to offer a taxi app development solution, which is ready to handle peak loads. 

Let’s give you a couple of tips:

Must-have is a powerful server (which you can clearly guess yourself, right?);

Analyze your market and determine the maximum workload your project might face. Say, if your taxi company operates within a small town, that's one thing. And if you intend to cover the entire United States, the story is quite different;

Be sure to figure out the data storage: where and what kind of information you plan to store, so as not to overload the server with data;

Of course, you need to choose the right technology development stack;

But most importantly, don’t forget to test the system before launching the application (to check if it can handle the loads).

Sounds complicated, right? But that’s why the taxi booking app development services are so expensive.

Location tracking correctness

One of the key problems of applications that deal with ordering a car is the inaccuracy of determining the location of the user or vehicle. As a result, the driver cannot find where the passenger is, both of them are angry and frustrated.

To avoid such an outcome, Uber connects to the server every few seconds and therefore provides the most correct location data. And if you have an idea to create its taxi booking app clone, keep in mind that you’ll have to do the same.

Application scalability

Perhaps, initially, your application will process a small number of orders, but over time, it may develop into something bigger (after all, you're hoping to create the best cab booking app in the market, right?). Therefore, you must ensure your project's scalability at the very start.

A good option is to split the program architecture into several main components, such as:

services, which work with location information (storage, processing, etc.);

real-time systems that deal with any data, which is being constantly updated (real-time data). Usually, it's about vehicle tracking, notifications of all sorts, and the like;

business logic related to payments and other workflows.

With the described approach, you ensure that if the system crashes (which is possible with the scaling of the project and the accompanying increase in the load), you won’t lose all data at once (it would be tragic, wouldn’t it?).

Payment processing

Surely, your taxi booking solution will provide users with the possibility to pay online. Today, such a feature is crucial, without it, there is no chance to rival other market players. And as if that wasn't bad enough, you'll also have to think about how to properly protect your users' payment information... which is quite a challenge, we must say!

Of course, there are many payment systems to help you, and they’ll do the bulk of the work. But you, in turn, must make sure you’ve chosen the right payment solution. And do your part to secure user data too (say, it’d be foolish to store credit card information locally).

Processing unplanned stops

In your imagination, you draw the perfect picture: a user opens your online taxi booking application, finds a car, and gets to the specified destination in the time your service has predicted. However, in reality, things may be different.

How about rush hours when the car is in a traffic jam? Or unplanned stops on the road? How to calculate the time and, accordingly, the ride price correctly?

Well, that's tricky, and you have to figure out how to fix this problem.

taxi booking app business plan

Don't let these challenges intimidate you, okay? After all, you don't have to solve the problems described on your own, you should hire a taxi app development company. And it'll be up to the team you've chosen to cope with difficulties.

And speaking of such a team… why not choose Agilie? We’ve been in the mobile applications market for a long time and have suitable projects.

Our Taxi App Development Solution

We have a successful taxi application project in our portfolio. It has a bright and sonorous name - Shark Taxi - and is highly popular among users.

We started working on the application almost 10 years ago. Since then, we've been supporting and improving it, because our goal is the best taxi app ever (and we're close to the goal). To get things right, we monitor the latest IT trends and implement those that can make the project even more profitable for our client.  

Our taxi app solution means… 

user-friendly UI / UX;

3 custom panels (admins, drivers, and passengers);

full compliance with user expectations.

The challenges described above are familiar to us firsthand. And we've managed to find a way to solve each of the problems.

taxi booking app business plan

Now you know how to get taxi apps to work properly and bring you profit (and how to develop them in the first place). Are you willing to take the risk? Then don’t hesitate and act right away! The taxi booking app development cost might be high, but you end up with a successful and monetized business.

taxi booking app business plan

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  • Case studies

Starting a taxi business: guide for beginners in 2022

  • Growth hacks

What do you need to start a taxi business in 2022?


Entrepreneurship is more than just having a brilliant idea. It’s also about making this idea work for you (and, needless to say, for your customers) sustainably, year after year. Setting up a taxi business is no different.

What do you need to start a taxi business that will change the future of transportation in your region? Here’s the guide on how to start a taxi company in 7 steps. Check all the boxes and make sure you’ve got it all.

Start with your taxi service business plan

business creating

Setting up a taxi business begins with a taxi service business plan—and that’s one hard pill to swallow for many aspiring entrepreneurs. We’ve broken the chunky concept of a business plan down to basic questions to make the planning easier for you.

  • Who are the customers of your cab business? Why will they use your services? Define the business opportunities of0 your future taxi cab company, the services it will provide, and its target audience.
  • What’s the price segment of your taxi business? What will trips cost for different service types, locations, types of bookings, etc.? Knowing this is essential for planning your taxi business’s financial perspectives.
  • What’s the market for your services? Market research and analysis are crucial to understanding your competition and defining your cab business’s unique selling proposition.
  • How will you promote the company? Knowing who your potential customers are will make it easier for you to find out how to reach out to these people efficiently. Answering this question is a great starting point for the future marketing plan of your cab business.
  • What resources (financial and human) do you need to start a taxi service? Financial planning is paramount: it allows you to evaluate various options for funding a private taxi company.
  • What are the potential critical risks and challenges? Two years into the pandemic, we know one thing for sure: try to think through even the unthinkable risks—it’s the only way to make your taxi service business plan strong.

Your first step in creating a sound taxi service business plan is to give clear answers to all of these questions. A business plan makes pitching to potential investors, accelerators, and business partners easier and more convincing.

Need more assistance with it? Use this template  to write a taxi service business plan.

Figure out the business model for your taxi cab company

business investitions

It’s time to think through a well-functioning financial model!

For a cab business, rides are the main source of revenue. Start with calculating the average cost for a ride with your taxi company. In your calculation, include salaries, taxes, rent, and all other fixed and variable costs your taxi business might have. Add initial marketing and promotion expenses, fleet-related investments, and other costs. With this calculation, you can now see how much funds your company will need to launch.

For a taxi business, it’s normal to not be able to cover all the costs in the very beginning. To actually start making money, your cab business needs to grow a bit first. However, try and plan when your business can reach a breakeven. Consider factors like seasonality in your calculations.

Think of the software for your cab business

business software

A plain taxi business is great for many places on Earth that need stable mobility services. However, it’s smart to think of scaling your cab business from the start. One of the best ways to make your taxi cab company scalable from the outset is to power it with a strong technical infrastructure.

So make an inventory of the must-have features for the software that can boost your taxi business. Some of these are:

  • Passenger and driver applications for iOS and Android to attract more bookings and make drivers’ work easier.
  • Possibility to preorder your services.
  • Cashless payments for an impressive turnover on your private taxi company’s bank account.
  • Automated business processes such as driver billing.
  • Reports and statistics on your taxi business progress.
  • Features facilitating business partnerships (Web App, referral programs, custom location names).
  • Operation zones feature for easier management of rates and service types.

This isn’t the ultimate list: you decide which features are essential to let your cab business grow. Depending on your business plan, you can choose whether to order custom software development, use a white-label solution , or go for a franchise ride-hailing service.

Get your paperwork done

business plan

Now your plans are all ready, time to register your cab business and make it official.

Depending on your local regulations, get your employer papers, required licenses and permits, and all the needed insurance contracts. In some countries, the taxi business is very regulated. Find out what the relevant requirements are to not be stunned with unpleasant surprises later. Do your research as to what papers are required from your employees, too.

This is also the time to check and double-check all the obligations you have towards your business partners, investors, and stakeholders.

Do the fleet and hardware check

business team

Taxi meters, a dispatch system, pieces of equipment such as rooflight—these are just some hardware instances you need to keep in mind to prepare your cab business ready to launch. Some of these hardware pieces can be effectively replaced by good software, such as taxi meters and dispatch installations.

For most new taxi cab companies, fleet is the largest initial investment. Depending on your business planning, you can purchase vehicles based on deferred payment options (paying monthly fees until the total is paid off); look for used vehicles; invest in brand-new electric cars or scooters—the possibilities are endless, really.

Vehicle branding  is important for young taxi cab companies, too: it allows your business to stand out and gain initial recognition. Keep in mind: your fleet should convey your brand message. For instance, selling “luxury rides” requires luxury vehicles, while “affordable rides” give you more freedom as to what vehicles to use and how to brand them. This thought brings us forward to the marketing part of the story.

Market your cab business professionally

marketing plan

To young cab businesses, marketing often seems a money-drainer. Nothing is less true. A marketing plan developed well and tailored to the available budget is the only way for a taxi cab company to survive beyond the launch.

Well-planned marketing campaigns help your private taxi company to get first loyal customers—so that later you can scale the user base with referral marketing, offline and online advertising.

You don’t need a whole team of in-house marketing specialists at the initial stages of starting your taxi business: for the sake of money-saving, you can outsource expertise . For instance, we at Onde offer branding and marketing assistance to our business partners at any stage of business development.

How to plan marketing activities for a new taxi business? First of all, do some customer development and find out what drives your target audience. Think of where you can reach your potential customers and how to get their attention. Then check out our tips for every budget  and pick ones that suit you most.

Dare to learn

As your taxi business develops, your team will learn more and more about the customers, their needs, and the local taxi industry. Gradually, your cab business will become better at responding to customers’ needs. You’ll discover new opportunities and maybe change the business model.

To do so, make sure there’s enough space for your team to learn from what is happening out there in the wild. Listen to the feedback from customers, employees, and business partners. A cab business plan is never cast in stone because growth requires flexibility. Starting a taxi business is more about rethinking the future than looking for a one-size-fits-all solution or trying to become “a local Uber.”

Aiming for the stars? Subscribe to get helpful guides and product updates in your inbox!

Related posts, 5 best youtube channels for entrepreneurs to binge on holidays, how to start a taxi business: initial costs, electric vehicle changing ride-hailing business: future is here, get started with onde today.


  1. An Overview on Taxi Booking App Development from Cost to Features

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  3. An Overview on Taxi Booking App Development from Cost to Features

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  4. How Taxi Businesses Improve Taxi Booking App to Compete Uber & Lyft?

    taxi booking app business plan

  5. Business Plan Taxi Service

    taxi booking app business plan


    taxi booking app business plan


  1. Create a full Professional Taxi booking Management System with MS Access

  2. Booking Instructions

  3. How to succeed in Taxi Business in 2023 (Uber & Bolt)


  5. How To Create Airport Taxi Booking Transfers Google Ads Campaign

  6. How To Select Time Of Taxi On Booking.com Hotels App


  1. The Importance of Pre-Booking Your Airport Taxi Transfer

    When planning a trip, there are many things to consider, from booking flights to finding accommodations. One often overlooked aspect is arranging transportation to and from the airport.

  2. How to Use Mobile Apps to Easily Call a Taxi Near You

    In today’s fast-paced world, convenience is key. When it comes to transportation, nothing beats the ease of being able to call a taxi near you with just a few taps on your smartphone. Gone are the days of standing on a street corner, desper...

  3. How to Get Taxi Service to the Airport

    Getting a taxi ride to the airport is one of the best ways to ensure that you’ll catch your flight on time. Here are some of the easiest ways to get taxi service to the airport. Choose from traditional taxis to app-based services like Uber.

  4. Build Taxi Booking App

    Excellent Business model To Build Taxi Booking App ... Step1: In this step, the passenger requests a cab through the Uber app by providing the

  5. Taxi Booking App Business Setup: How Does It Work and Make

    How To Start Uber-Like Online Taxi Booking Business Under USD 20,000? · User Login and Signup: Allow passengers to log in to the app using a

  6. Taxi Business Plan

    The company's strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing taxi cab services in

  7. Taxi Business Plan Template

    Taxi Business Plan Outline · Market Segmentation. Customers and Target Markets; Customer Buying Criteria; Market Analysis · Service Business Analysis. Competition

  8. How to Develop a Taxi Booking App in 2023? (Complete Guide)

    Planning is a crucial step in the taxi app development process. It includes creating a roadmap of what the app would look like and what exact

  9. Starting Taxi Business Plan (PDF)

    This should be at the core of the marketing plan for your taxi business. You must have a website and set up active accounts on social media. Use high definition

  10. Taxi Service Business Plan

    A taxi comapny attracts two main types of business. The first type is a commercial charge account business, and the second is direct consumer business. The

  11. Step-by-Step Guide on Taxi App Development: Features And ...

    Then you need an online cab booking app to support your business. ... Guide on Taxi App Development: Features And Business Model.

  12. Successful Revenue Model of Taxi Business with On-Demand

    The successful revenue model of taxi businesses with on-demand online taxi booking apps is that some apps provide you the facility to book a cab

  13. Start taxi business in 7 steps

    A mobile platform for ride-booking also allows business owners to monitor all

  14. Starting A Taxi Business: Guide For Beginners in 2022

    Start with your taxi service business plan · Figure out the business model for your taxi cab company · Think of the software for your cab business · Get your