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The Complete Business Plan Course (Includes 50 Templates)

The Complete Business Plan Course (Includes 50 Templates)

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Rating 4.73 out of 5 (6361 ratings in Udemy)

  • Create an incredible business plan from scratch.
  • Understand how to take any type of business to the next level (meaning a start-up or an established business).
  • Create a perfect Executive Summary write-up part of the Business Plan.
  • Create a perfect Financials write-up part of the Business Plan, including an easy way to create and understand and forecast all financial statements and a ratio analysis too.
  • Create a perfect …
  • Create a perfect Product and or Service description write-up part of the Business Plan.
  • Create a perfect Management Team write-up part of the Business Plan.
  • Create a perfect Customer and Market write-up part of the Business Plan.
  • Create a perfect Cover Page part of the Business Plan.
  • Create a perfect Competition write-up part of the Business Plan.
  • Create a perfect Go-to Market Strategy write-up part of the Business Plan.
  • Create a perfect Sales and Marketing write-up part of the Business Plan.
  • Create a perfect Milestone write-up part of the Business Plan.
  • (Bonus Content): Create a perfect Start-up Presentation, using 25 supplied presentation templates.

Welcome to the Complete Business Plan Course, which will help you make an incredible business plan from scratch. Everything that you need to make your awesome business plan is included in this course, including 50 business plan templates and an incredibly detailed 13 step process to help you make an entire business plan from scratch!

I guarantee that this is THEmost thoroughbusiness plancourseavailable ANYWHERE on the market.This course and the many exercises in this course are for beginneror advanced users in any country & in any business sector!

By an Award Winning MBA professor who is a top selling online business teacher,top selling author, former Goldman Sachs employee, Columbia MBA andventure capitalist who has invested in and sat on the boards ofmany companies. He is also the author of the #1 best selling business course on Udemy.He has also written many business plans and read hundreds of business plans too and has raised/managed over $1bn in his career.

THIS COMPLETE BUSINESSPLANCOURSE teaches you everything you need to know in order to make an incredible business plan, including an easy and fun to use 13 STEP program:

STEP 1 of 13: General Business Plan Inputs Questions and Analysis

STEP 2 of 13: Creating Your Cover Page: Input Questions, Analysis and Outputs

STEP 3 of 13: Executive Summary: Input Questions, Analysis and Outputs

STEP 4 of 13: Your Management Team: Input Questions, Analysis and Outputs

STEP 5 of 13: Your Product and/or Service: Input Questions, Analysis and Outputs

STEP 6 of 13: Your Customer & Market: Input Questions, Analysis and Outputs

STEP 7 of 13: Your Competition: Input Questions, Analysis and Outputs

STEP 8 of 13: Your Go-to Market Strategy: Input Questions, Analysis and Outputs

STEP 9 of 13: Your Sales+Marketing Strategy: Input Questions, Analysis & Outputs

STEP 10 of 13: Your Milestones: Input Questions, Analysis and Outputs

STEP 11 of 13: Your Other / Misc. / Risks: Input Questions, Analysis and Outputs

STEP 12 of 13: Your Financials: Input Questions, Analysis and Outputs

STEP 13 of 13: Your Appendix: Input Questions, Analysis and Outputs

Creating Your Final Business Plan Output (with 50 Business Plan Templates included)

[Optional] Creating Your Final Presentation Slides Output (with 25 Presentation Templates included)

Also included in this course is a very comprehensive Excel spreadsheet that will help you create your business plan using an easy to use and very comprehensive 13 step methodology. No prior business orfinance or accounting or Excel experience is requiredto take this course.

I have also provided 50 business plan templates and, as an added bonus, 25 business presentations specifically made for startups.

You can use the comprehensiveExcel exercise document in this course on a Mac or on a PC (I recommend having Excel version 2013 or later in order to complete all of the exercises in this course).

This course and the included comprehensive Business Plan Dashboard Excel business plan maker file is a roadmap for your business plansuccess.

All the tools you need to create an amazing business plan from scratch are included in this course and the entire course is based on real life Practical Knowledge& Experience and not based on theory.

Please click the take this course button so you cantake your business and your business plan to the next level.

*** Again,I guarantee that this is THEmost thoroughbusiness plan course available ANYWHERE on the market.***

Thanks, Chris Haroun

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Business Plan Course

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The Complete Business Plan Course

Beginner + Intermediate : 40m 53s, Access from anywhere

the complete business plan course

What you'll learn

  • How to create an effective business plan without prior experience in the field.
  • Instructions and tips on how to write each section of your business plan.
  • How to create strategies that’ll help you use resources to their maximum potential.
  • How to look at business planning from a strategic and analytical perspective, which in turn will help you save money you’ll give to a consultant.
  • It’ll help you create a strong and viable business model which fits your business the best.
  • It'll help you understand your target customers and their various aspects in a better way.
  • Create a stunning cover page for your business plan.
  • It’ll help you set the right goals and formulate proper strategies to achieve them.

Description

If you have a great business idea, you must plan it down to the last detail to make it successful. But how would you know that your plan is well-rounded and successful? Through this course, we’ll cover all the aspects of business planning in detail to help you throughout the journey of planning your business.

The course includes step-by-step instructions for writing and planning:

  • A well-rounded executive summary to help you sum up your ideas properly.
  • A proper company summary that includes a clear and precise mission and vision statement, products, and services section, and many more.
  • It’ll also help you understand how to conduct industry and market analysis in the right way.
  • How to formulate strategies that work and help you utilize your company’s resources to the maximum potential.
  • It also helps you ensure that you strategize and plan every aspect of your marketing and advertising, and go about promoting your business in a cost-effective way.
  • It would also help you imbibe concepts like cash flow, financial forecasting, and financial risk management effectively and with ease. No more complicated spreadsheets!
  • The course also helps you design your sales funnel and business model and get an accurate sales forecast.
  • A personnel plan to help you build a team that works in sync with your ideologies.
  • Eventually, you’ll also be able to predict your break-even analysis and approximately when you’ll be able to achieve the same.
  • Lastly, it’ll also help you design a presentable and unique cover page.
  • Apart from that, there are 400+ sample business plans so you get to plan your business as per the requirements of your industry.

Above all, business planning can be difficult, but with a little direction from the course paired with easy-to-use software, you can now plan your business faster than ever.

Requirements

  • The desire to grow your business and come one step closer to your dream.

This course is ideal for you if:

  • You want to start a new business and want help and direction for writing your business plan.
  • Grow an existing business or company.
  • You are running short on time and need to write your business plan fast.
  • You want help in formulating a business strategy that works.
  • You want to get funding to grow your business.
  • You are starting any business ranging from eCommerce, local, affiliate, self-branded, start-up, mobile app, B2B, service, or home-based with one or two people.

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Take a 45-Minute Business Plan Course

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zoe talent solutions

Zoe Talent Solutions

The complete business plan writing and development training course.

Developing and Implementing the Business Plan

Course Overview

Course outline, book classes now.

Planning is one of the most crucial steps before starting a business. Every successful business has a lot of effective planning behind it. It can be about launching a new product, service, or a completely new business. The business plan is written keeping in mind the goals, strategies, priorities and business objectives.

How will this course help the participants? It will help the participants to understand their business in detail, analyze the market and competition, find a mission and vision statement, create an effective pitch for investors, create an effective marketing plan, forecast their finances and finally complete their business plan.

This Zoe training course will empower you with your thoughts and strategies to write the most effective business plan. This course is a step by step guide to your business plan which will help you in making your business profitable.

Also Explore Other Courses

Mastery in business strategy.

  • Board of Directors and Members Training Course
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Course Objectives

Upon completing this ‘Complete Business Plan Writing and Development Training Course’ successfully, participants will be able to:

  • Understand the steps and different formats of business plan writing
  • Design and construct a detailed written business plan
  • Write your business plan that contains the most effective business strategies
  • Create and deliver an effective oral presentation of your business plan
  • Save money by not having to buy business plan templates or hire a business plan consultant
  • Create a strong business model and find your target market
  • Design a budget oriented plan for your business

Training Methodology

This collaborative ‘Complete Business Plan Writing and Development Training Course’ will comprise of the following training methods:

  • Presentations & Seminars
  • Assignments
  • Case Studies

Zoe Talent Solutions follows the ‘Do-Review-Learn-Apply’ model.

Organizational Benefits

Companies who nominate their employees to participate in this ‘Complete Business Plan Writing and Development Training Course’ can benefit in the following ways:

  • Improved business planning for new and existing business verticals
  • Clear priorities and goals to work upon
  • Better Cash Management
  • Clarity in overall picture of the business
  • Focused Strategy to run a profitable business

Personal Benefits

Individuals who participate in this ‘Complete Business Plan Writing and Development Training Course’ can gain from it in the following ways:

  • Prepare yourself to play a key role in keeping your company ahead by studying high-impact business planning
  • Gain relevant writing and planning skills to develop and implement business strategies
  • Sharpen your mindset to overcome the challenges while thinking, writing and designing the effective business plan
  • Learn to create a great strategy before starting your business

Who Should Attend?

This ‘Complete Business Plan Writing and Development Training Course’ would be suitable for:

  • Aspiring entrepreneurs
  • Business Heads
  • Business Plan Consultants
  • Freelancers
  • An existing company looking for a new business launch

MODULE 1: INTRODUCTION TO BUSINESS PLAN WRITING AND DEVELOPMENT

  • A brief description of your business
  • What is a Business Plan?
  • Why do we need a business plan?

MODULE 2: TYPES OF BUSINESS PLAN

  • Mini Business Plan
  • Presentation Business Plan
  • Detailed Plan
  • Backup Plan

MODULE 3: Parts of a Business Plan-1

  • Executive Summary
  • Company Description
  • Market Analysis – Determining your market size

MODULE 4: Parts of a Business Plan-2

  • Competition Analysis
  • Products and Service Description
  • Sales Funnel
  • Marketing Time

MODULE 5: Parts of a Business Plan-3

  • How will my business make money?
  • SWOT Analysis
  • Pricing of a Product or Service
  • Financial Projection

MODULE 6: Financial Planning in Detail

  • Cash Flow Statement
  • Forecasting of existing businesses
  • Forecasting of a new business
  • Models of the change process
  • Profit Calculation in a business plan
  • Balance Sheet

MODULE 7: Marketing Plan in Detail

  • Types of Marketing
  • Planning Offline Marketing
  • Planning Digital Marketing
  • How to Effectively Use Social Media Marketing?

MODULE 8: Write Your 1 st Business Plan

  • Templates of Business Plan
  • Examples and Case Studies
  • Inverted Pyramid Model
  • Step by Step writing of 1 st business plan
  • Review and feedback

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The Complete Business Plan Course (Includes 50 Templates)

Everything You Need to Make a Great Business Plan by an Award Winning Business School Prof, VC & Successful Entrepreneur

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Online The Complete Business Plan Course (Includes 50 Templates) Course by Udemy

What you'll learn:

Create an incredible business plan from scratch.

Understand how to take any type of business to the next level (meaning a start-up or an established business).

Create a perfect Executive Summary write-up part of the Business Plan.

Create a perfect Financials write-up part of the Business Plan, including an easy way to create and understand and forecast all financial statements and a ratio analysis too.

Create a perfect Product and or Service description write-up part of the Business Plan.

Create a perfect Management Team write-up part of the Business Plan.

Create a perfect Customer and Market write-up part of the Business Plan.

Create a perfect Cover Page part of the Business Plan.

Create a perfect Competition write-up part of the Business Plan.

Create a perfect Go-to-Market Strategy write-up part of the Business Plan.

Create a perfect Sales and Marketing write-up part of the Business Plan.

Create a perfect Milestone write-up part of the Business Plan.

(Bonus Content): Create a perfect Start-up Presentation, using 25 supplied presentation templates.

Who this course is for:

  • Anyone interested in starting any type of company in any country and in any industry (no prior business experience is required).
  • Anyone that has already started a company, but wants to take their business to the next level.
  • Anyone working at a company that wants to launch a new product and or a new service.

Udemy, founded in May 2010, is an American online learning platform aimed at professional adults and students. As of Jan 2020, the platform has more than 50 million students and 57,000 instructors teaching courses in over 65 languages. There have been over 295 million course enrollments.

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  • Chris Haroun - Award Winning MBA Professor, Venture Capitalist and Author. - 4.5 Instructor Rating - 155,742 Reviews - 1,022,910 Students - 54 Courses
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Check out more ONLINE Business Plan courses

CFI

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  • Duration Approx 3.0 Hours

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Designed for business owners and entrepreneurs ready to create a business plan, from accounting terms to marketing strategy

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Master the key fundamentals of your business’ finances, using a model that builds a comprehensive business plan for you.

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The Business Center

Business Plan Course Business Plan Course .tb_counter_1 .wpb_wrapper {font-size:;font-weight:;line-height:;color:;} TBC Business Plan Course – Now w ith a Cohort or Learner Paced!

Next cohort series starts monday, march 11 working as a group – take our free preview and register now.

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NEW! LEARNER PACED – Start any time, work individually at your own pace! Take the free preview and register any time!

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New Cohort series starts March 11! Work with others – weekly 1 hour meeting plus online!

Take a Free Preview session and Register on our Thinkific course site . Be sure to click the Free Preview button. You will be required to create an account to try out the preview – and you can register right from the preview session. If you are ready to register for the full course and would like to apply for financial aid, complete the financial aid form . The office will contact you with a special discount code before you pay online.

NEW! Learner Paced version – start at any time, work at your own pace!

Cost: $405.00 (includes $25 non-refundable registration fee) | Financial Aid is available. Financial Aid Application .

In this intensive course, taken with a group, with the objective for participants to finish with a complete business plan. Join the virtual class and learn with other entrepreneurs!

The COHORT version 12-week online course that meets LIVE once a week on Mondays at 6:30 to 7:30 pm EST. Weekly assignments and quizzes online are designed to help you collect and organize the information you’ll need to complete your business plan. The course allows you to complete weekly assignments at your convenience during the week. For the final session, you will be given the opportunity to make a live presentation to a panel of experts who will make suggestions on your next steps, including funding. All sessions are recorded if you’re not able to join the live meeting, so you’ll never miss a class!

  • Guest speakers who are experts in their field share advice
  • 1:1 coaching with the instructor when you need assistance
  • Loan opportunities from $10,000 may be offered for viable completed business

We recommended participants have access to a laptop or desktop computer to ensure they have all the resources needed in order to create a complete Business Plan document for presentation at the end of the course. Mobile devices are fine for the live meetings.

In this intensive course, taken individually at your own pace, the objective of finishing with a complete business plan.

The LEARNER PACED course of 12 sessions is designed to lead to a complete business plan. Each session should take about a week to complete all assignments, which include viewing videos, reading content, and working with and assembling information, designed to help you collect and organize the information you’ll need to complete your business plan. The course allows you to complete work at your own pace. Several live virtual one-on-one meetings with instructors are required, and a final live session will be scheduled once the course is completed where you will make a live presentation to a panel of experts who will make suggestions on your next steps, including funding.

  • 1:1 coaching with the instructor when you need assistance, and online help is available through the course
  • Loan opportunities from $10,000 may be offered for viable completed business plans.

We recommended participants have access to a laptop or desktop computer or tablet to ensure they have all the resources needed in order to create a complete Business Plan document for presentation at the end of the course. Mobile phones are fine for most work, but spreadsheets and other documents are part of the assignments and are shown in some videos.

Meet the Lead Instructor

Ronald Williford

Ron Williford

Ron earned his BA degree in Economics from Villanova University. He currently is chair of The Business Center’s board, and serves on the boards of the Haverford YMCA, Retired Senior Volunteer Program (RSVP), Pennsylvania NAACP State Conference (Treasurer), Main Line NAACP Branch (Treasurer) and Making A Way International, Inc. Ron is a member of the Trustee Ministry of Enon Tabernacle Baptist Church and is also active in the Financial and Education Support Ministries.

Ron and his wife, Tanya, reside in North Wales, Pa. They are the proud parents of Jenea Williford, Shannan Williford-Burton and Salina Williford.

Lead instructor Ron Williford talks with entrepreneur Sherimane Johnson about The Business Plan course

Watch a video for instructions on creating a Thinkific account

TBC Virtual Business PlanCourse-program support

550+ Business Plan Examples to Launch Your Business

550+ Free Sample Business Plans

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

Accounting, Insurance & Compliance

Accounting, Insurance & Compliance Business Plans

  • View All 25

Children & Pets

Children & Pets Business Plans

  • Children's Education & Recreation
  • View All 33

Cleaning, Repairs & Maintenance

Cleaning, Repairs & Maintenance Business Plans

  • Auto Detail & Repair
  • Cleaning Products
  • View All 39

Clothing & Fashion Brand

Clothing & Fashion Brand Business Plans

  • Clothing & Fashion Design
  • View All 26

Construction, Architecture & Engineering

Construction, Architecture & Engineering Business Plans

  • Architecture
  • Construction
  • View All 46

Consulting, Advertising & Marketing

Consulting, Advertising & Marketing Business Plans

  • Advertising
  • View All 54

Education

Education Business Plans

  • Education Consulting
  • Education Products

Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation

Entertainment & Recreation Business Plans

  • Entertainment
  • Film & Television
  • View All 60

Events

Events Business Plans

  • Event Planning
  • View All 17

Farm & Agriculture

Farm & Agriculture Business Plans

  • Agri-tourism
  • Agriculture Consulting
  • View All 16

Finance & Investing

Finance & Investing Business Plans

  • Financial Planning
  • View All 10

Fine Art & Crafts

Fine Art & Crafts Business Plans

Fitness & Beauty

Fitness & Beauty Business Plans

  • Salon & Spa
  • View All 36

Food and Beverage

Food and Beverage Business Plans

  • Bar & Brewery
  • View All 77

Hotel & Lodging

Hotel & Lodging Business Plans

  • Bed and Breakfast

the complete business plan course

IT, Staffing & Customer Service Business Plans

  • Administrative Services
  • Customer Service
  • View All 22

Manufacturing & Wholesale

Manufacturing & Wholesale Business Plans

  • Cleaning & Cosmetics Manufacturing
  • View All 68

Medical & Health

Medical & Health Business Plans

  • Dental Practice
  • Health Administration
  • View All 41

Nonprofit

Nonprofit Business Plans

  • Co-op Nonprofit
  • Food & Housing Nonprofit
  • View All 13

Real Estate & Rentals

Real Estate & Rentals Business Plans

  • Equipment Rental

Retail & Ecommerce

Retail & Ecommerce Business Plans

  • Car Dealership
  • View All 116

Technology

Technology Business Plans

  • Apps & Software
  • Communication Technology

Transportation, Travel & Logistics

Transportation, Travel & Logistics Business Plans

  • Airline, Taxi & Shuttle
  • View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

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How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples.

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

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Welcome to the Complete Business Plan Course, which will help you make an incredible business plan from scratch. Everything that you need to make your awesome business plan is included in this course, including 50 business plan templates and an incredibly detailed 13 step process to help you make an entire business plan from scratch! 

I guarantee that this is THE most thorough business plan course available ANYWHERE on the market. This course and the many exercises in this course are for beginner or advanced users in any country & in any business sector!

By an Award Winning MBA professor who is a top selling online business teacher, top selling author, former Goldman Sachs employee, Columbia MBA and venture capitalist who has invested in and sat on the boards of many companies. He is also the author of the #1 best selling business course on Udemy. He has also written many business plans and read hundreds of business plans too and has raised/managed over $1bn in his career. 

THIS COMPLETE BUSINESS PLAN COURSE teaches you everything you need to know in order to make an incredible business plan, including an easy and fun to use 13 STEP program:      

STEP 1 of 13: General Business Plan Inputs Questions and Analysis

STEP 2 of 13: Creating Your Cover Page: Input Questions, Analysis and Outputs

STEP 3 of 13: Executive Summary: Input Questions, Analysis and Outputs

STEP 4 of 13: Your Management Team: Input Questions, Analysis and Outputs

STEP 5 of 13: Your Product and/or Service: Input Questions, Analysis and Outputs

STEP 6 of 13: Your Customer & Market: Input Questions, Analysis and Outputs

STEP 7 of 13: Your Competition: Input Questions, Analysis and Outputs

STEP 8 of 13: Your Go-to Market Strategy: Input Questions, Analysis and Outputs

STEP 9 of 13: Your Sales+Marketing Strategy: Input Questions, Analysis & Outputs

STEP 10 of 13: Your Milestones: Input Questions, Analysis and Outputs

STEP 11 of 13: Your Other / Misc. / Risks: Input Questions, Analysis and Outputs

STEP 12 of 13: Your Financials: Input Questions, Analysis and Outputs

STEP 13 of 13: Your Appendix: Input Questions, Analysis and Outputs

Creating Your Final Business Plan Output (with 50 Business Plan Templates included)

[Optional] Creating Your Final Presentation Slides Output (with 25 Presentation Templates included)

Also included in this course is a very comprehensive Excel spreadsheet that will help you create your business plan using an easy to use and very comprehensive 13 step methodology. No prior business or finance or accounting or Excel experience is required to take this course. 

I have also provided 50 business plan templates and, as an added bonus, 25 business presentations specifically made for startups.

You can use the comprehensive Excel exercise document in this course on a Mac or on a PC (I recommend having Excel version 2013 or later in order to complete all of the exercises in this course).

This course and the included comprehensive Business Plan Dashboard Excel business plan maker file is a roadmap for your business plan success.

All the tools you need to create an amazing business plan from scratch are included in this course and the entire course is based on real life Practical Knowledge & Experience and not based on theory.

Please click the take this course button so you can take your business and your business plan to the next level. 

*** Again, I guarantee that this is THE most thorough business plan course available ANYWHERE on the market.***

Thanks,   Chris Haroun

What you will learn

Requirements.

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Grow Your Business

8 steps to building an online course business (+ business plan template), share this article.

There has never been a better time to build a business selling online courses . By 2027, the global e-learning market is estimated to reach an enormous $521.8 billion ( Research and Markets ), signalling an enormous potential.  Millions of people are purchasing online courses, inside and outside of the traditional education system, in order to upgrade their knowledge and skills.

Skip ahead:

Step 1: Decide what to teach

Step 2: create a business plan for your online training business, step 3: validate market demand, step 4: create a compelling and unique brand, step 5: build your audience, step 6: create an online course, step 7: focus on customer success, step 8: scale your business.

It comes as no surprise that in response to this demand, entrepreneurs and subject matter experts from all over the world have started creating and selling online courses to share their knowledge with others.

At Thinkific, we’ve felt the effects of this demand first hand as thousands of individuals and organizations have started using our platform to create online courses .

Creating an online course is just one part of building an online course business. Building a business is the other part.

But let’s be real here. If you ask ANY type of business owner if it was easy for them to build their business, they will tell you that it wasn’t.

Rome wasn’t built in a day, and neither is an online course business

At the beginning of 2017, I watched a close friend of mine open his own barbershop. It took him 3 months of renovations and tens of thousands of dollars just to get his barbershop ready for him to welcome his first customer through the front door. (I was his second customer, by the way. Someone else beat me to the grand opening by about 5 minutes!)

For my friend, those 3 months of preparation work was just the beginning. During the next 6 months after his grand opening, he worked 7 days per week to build up his clientele and recoup his startup costs before he started hiring more barbers. Why did he do this? Because that’s what it took to start his own barbershop. 

What does this have to do with building an online course business?

The point of this story is that it takes a lot of work upfront to build a business . It doesn’t happen overnight and building an online course business is no exception. There is a lot of work you will have to do, both before and after you create your course, in order to be successful.

Unfortunately, most course creators give up on their business before putting in the work required to ensure they will be successful. They stop digging for gold before they experience the big payoff that makes all the hard work worth it.

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Even though it takes a lot of work to build a successful online course business, there are plenty of other people that have done it before (check out our customer stories to see some examples). 

With that in mind, we reached out to more than 40 successful entrepreneurs and online course creators. These people have literally built their careers by sharing their knowledge with others, many of them selling millions of dollars worth of training programs and online courses throughout their careers.

After reviewing all of the valuable insights these online course creation experts and entrepreneurs shared with us, we managed to distill the process of building a successful online course business into 8 specific steps (well, more like phases, since each one of these phases has several steps involved).

In this guide to building an online course business, we’ll be sharing these 8 steps with you.

8 Steps to Building a Successful Online Course Business

Before we jump into Step 1, there is something very important that you need to understand:

By itself, an online course is NOT a business

Without an online course to sell, you can’t exactly build an online course business. But creating your online course is just one part of building your business . Your online course is your product. It’s not your entire business.

As you can see from the graphic below, a typical online course business has many other parts as well:

This may surprise you, but creating an online course isn’t even the first step in the process of building an online course business. Out of the 8 steps we’re about to go through, creating a course is Step #6.

You’re welcome to skip steps 1-5 if you want to, but I would advise against it and here’s why:

If you jump straight to creating a course without strategically choosing a topic to teach (Step 1), creating a business model (Step 2), and validating demand for that topic (Step 3), you could end up creating a course that no one wants to sign up for.

Secondly, if you don’t build your brand (Step 4) and audience (Step 5) before you launch your course, you won’t have a way to stand out among your competition or have an audience to promote your course to.

Even if you have the “perfect” course created today, without a compelling brand and an audience to promote it to, it will be very difficult to generate sales. No sales = no business.

So to save yourself many hours of effort and (potentially) thousands of dollars in course creation and marketing costs, don’t skip these steps.

Okay, let’s dive in…

The first step in building an online course business is deciding what you will teach. What topic do you want to become known for? What topic are you expert enough to teach to others?

To be an expert at something, you just have to know more about your topic than the person you are teaching. That’s it. To that person, you’re an expert. Don’t overthink this.

Choose your course topic

Between the combination of your life experience and your professional experience, there are likely several topics that you know enough about to create a course on.

To help narrow down a specific course topic , we recommend completing the following exercise:

On a piece of paper, draw 2 vertical lines to create 3 columns. Label the first column Passions & Interests . Label the second column Skills . Label the third column Experience & Achievements .

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Next, start adding as many things as you can think of to each column (aim for at least 20 per column).

Once you’ve done this, identify the top 2-3 topics where your passions/interests, your skills, and your experience/achievements intersect.

For example, if you like science fiction ( passion/interest ), you’re a great writer ( skill ), and you’ve written several science fiction novels ( experience/achievement ), then “how to write a science fiction novel” is a viable topic to consider teaching to others.

“You’ve been given a talent, you’ve been given a gift, you’ve been given experiences in your life that are here to serve others.” – Alexi Panos

Identify a specific target audience

Once you’ve identified a specific topic to teach, the next step is to identify a specific target audience (aka a target market) that is interested in that topic.

Don’t make the mistake of thinking that your topic (and therefore your course) will appeal to everyone. If you try to create a course that appeals to everyone, it will likely appeal to no one. I know it’s counter-intuitive, but trust me on this.

To give you an example, one of our customers ( Lizzie Lasater ) is a yoga practitioner and instructor. When she decided to create online courses , naturally, she decided to start teaching yoga online  

Instead of creating courses to teach people how to practice yoga (a very broad and highly competitive topic) she decided to narrow her target audience to other yoga instructors (more specific). With other yoga instructors as her target audience, she created courses that are specifically about how to become a better yoga teacher.

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Once you have decided on what to teach and have sufficient clarity about your course topic, it is time to get your business plan ready. 

A business plan or business model is a formal blueprint describing how you will structure, manage and market your online course business. It is important to create one as it helps to ensure that your online course business will remain competitive and financially successful in the long term. 

You can choose one of the many software tools to create a standard business plan or use a regular spreadsheet or word processing software.

Now, as every business is different, their business models can vary drastically. However, certain aspects remain common to most companies. 

Here, we have laid out what you must include in your business plan:

Describe your business

A business description is needed to clearly state the purpose of your business, your target audience, and how you plan to deliver your products and services. 

When drafting it, you must be as objective and concise as possible regarding the nature of your online course and how it intends to help the target audience. 

Make sure to highlight if you will deliver your courses only online or offline. It also helps to state if your courses will be instructor-led or delivered through other e-learning methods. 

Identify your marketing strategy

Once you describe the nature of your business, the next step is to put together a marketing and sales strategy. 

Describe the strategies you will use to market your online course and how you plan to implement your email marketing, social media marketing, and other organic methods. 

In addition, you need to plan to allocate a budget for your paid advertisements and online marketing if you decide to opt for pay-per-click ad programs. 

Hiring and team management

While many online course creators choose to run their own shows, many opt to hire virtual assistants or full-time employees for help. Others choose to delegate tasks to freelancers or third-party vendors. 

Make sure to describe how you plan to delegate the tasks you cannot do. It is always a good idea to outsource tasks that do not require your intervention to save time for those that require your expertise.

Business operations

This section of the b-plan states how your day-to-day business activities will be structured and managed. 

You can include your course content, operational hours, telecom and IT-related necessities, insurance, etc. The more concise your operations section, the better ground it makes for you to validate your plan later. 

Every business requires money to run, and online businesses are no exception. In addition to the marketing and advertising expenses mentioned above, you will also need to factor in infrastructure, technology, hiring, etc. Remember to also describe what you plan to sell and how you plan to monetize your business. 

With this, make sure to have a detailed budget plan and allocate your resources to different expenses fairly. However, be careful to ensure that your budget is within what you can commit to and it does not make you feel overstretched. 

Please note that in addition to your online business course, you may also add other income streams such as selling ebooks, offering paid talks, etc. 

Two financial calculations you should consider initially are:

Gross Profit Margin: This is the number of courses you sell minus the cost of running your online course. It can be represented as a percentage. 

Gross Profit Margin = (Net course sale revenues – cost of running your online course) / net course sales x 100

Selling, General and Administrative (SG&A) Ratio : This figure tells you the percentage of your online course sales revenue used to cover your operational expenses. 

SGA = [Selling + General + Operational (Administrative) expenses] / Net online course sales revenue

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While we have described the essential aspects of a business plan, it also helps to follow the structure of a formal Business Model Canvas .  This concept was popularized by Alexander Osterwalder in 2005 and consisted of nine building blocks. These include key partners, activities, resources, cost structure, revenue streams, value propositions, customer relationships, channels, and customer segments.

Once you’ve identified a specific topic to teach and have your basic business plan blueprint in place, the next step is to validate the demand for that topic.

As a course creator it sucks to spend several weeks, maybe even months (or years?!), creating an online course about a topic that you find out there is no demand for.

It’s a lot more efficient to validate demand for your course upfront before you invest time, effort and money creating a course.

Here are 2 ways you can validate the demand for your course topic:

Research your competition

See if you can find other people or companies that are selling courses and other forms of training about your topic (or a similar one), or who serve your target audience.

  • Bestselling books on Amazon
  • Other online courses
  • Popular blogs and forums
  • Top podcasts on iTunes
  • In-person seminars, conferences, workshops
  • Online events (virtual summits, webinars )
  • Networking groups on Meetup
  • Coaches and consultants

If you can’t find anyone that is profitably teaching your topic to others, that is a red flag that there isn’t enough market demand for that topic to justify creating an online course (or building a business). Competition is usually a proof of market demand.

What if there is no competition?!

On the rare occasion that you can’t find any competing products or services about your topic, that could mean one of two things:

  • There is demand, but no one is serving that market yet (rare), or
  • There is no demand, and you should pick a different topic

Either way, there are still two more steps you should take before you pull the trigger and decide to create (or not create) your course.

A great way to gauge demand for your topic is to use Google’s Keyword Planner to see how many people are searching for your topic per month. The higher the search volume, the higher the demand.

“Do not be afraid of competition. Their very existence validates that there is demand for the problem you’re trying to solve or for a solution to it.” – Greg Smith, CEO of Thinkific

Ask your target audience what they want to learn

If you have access to your target audience, whether online or offline, the best way to find out what they want to learn (and would be willing to pay to learn) is to ask them directly!

Here are a few ways you can ask your audience what they want to learn:

  • Ask your list of email subscribers
  • Ask your fans/followers on social media
  • Ask your past and/or existing clients

With each of these options, you can send people a link to a survey, ask them open-ended questions directly, or ask them to have a quick call with you.

Another way is direct outreach (aka cold calling) to your target audience by phone, email or social media. Do this in a polite, non-spammy way of course.

See how many people are searching for your course idea on google

Engaging in keyword research is a great way to identify a course topic that can possibly sell like hotcakes, without directly asking your audience., keyword research essentially helps you to understand what people are looking for online by keying in terms on google or other search engines. , to conduct keyword research on topics that may interest your audience, you can use specialised tools such as semrush or ahrefs . , irrespective of the tool you choose to use, here is the basic framework to engage in keyword research:, identify your seed term, which would be an umbrella term for your course topic. , type in “course” + your seed term., get specific and find a niche area that has not been covered by other course creators but has a high search volume. check out this tool to identify search volume, continue to search and eliminate topics that are not feasible or interesting. , for example, if you wish to start an online course on gardening, type “gardening course” in the keyword search tool. you will see multiple results with different search volumes. these results will help you get more specific. for example, you may find that “gardening courses in semi-arid regions” is a possible course topic with a decent search volume. , alternatively, you can also use our search volume too l to discover popular course topic ideas. .

Remember: If you can’t find anyone that wants to learn the topic that you’re thinking of teaching, you should probably move on to another topic.

If you can’t find buyers before you create your course, you probably won’t find any after either!

The ideal scenario is you choose a topic that there is obviously a demand for (proven by competing products and services about that topic), but nothing that is for your specific target audience.

Facebook marketing , for example, is a broad topic with strong market demand (proven by all of the blogs, books, courses, consultants, seminars, etc. about this topic).

Now, assuming we want to create a course about Facebook marketing, let’s see what topics we come up with as we hone in on a specific target audience:

  • Topic 1: Facebook marketing 101 (very broad)
  • Topic 2: Facebook marketing for business owners (more specific, still pretty broad)
  • Topic 3: Facebook marketing for local businesses (not bad)
  • Topic 4: Facebook marketing for real estate agents (very specific)
  • Topic 5: Facebook marketing strategies to get more listings (ding ding ding, we have a winner!)

If you are a real estate agent and you want to learn how to use Facebook to get more listings, which course topic is going to appeal to you the most? Which topic would you pay the most money for? Probably #5, because it is the most specific. It is exactly what you want to learn.

“The easiest way to know what to do is listen to what people are asking for and then give that to them.” – JJ Virgin , Celebrity Nutritionist & Fitness Expert

Once you’ve decided on a specific topic to teach, it’s time to start building your brand.

Don’t jump straight to getting your logo, website, and business cards designed. Those things do play a role in representing your brand, but they are not the starting point.

The starting point to creating a compelling and unique brand is making a conscious decision about how you want to be positioned in your industry. Branding is about positioning .

Your brand should position you as the go-to expert on your topic. Unless you’re positioned as an expert and a trusted authority on your topic, it will be hard to convince someone to buy a course (or any product or service) from you.

Even though we’re told not to, we do judge a book by its cover. Think of your brand as the “book cover” for your business.

Be strategic with your positioning

The biggest mistake that people (and organizations) make with their branding is trying to appeal to everyone. Don’t do that. Be strategic with your positioning.

Build a brand that appeals to your specific target audience. Don’t try to appeal to everyone, because everyone is not your ideal customer/client.

Here are some questions to consider as you create your brand:

How do you want to be positioned and perceived in your marketplace? What do you want people to think of when they think of you? Who do you want to attract? Who do you NOT want to attract? What do you stand for? What do you stand against? Why do you do what you do?

When your target audience is searching for information about your topic, you want them to find you and immediately feel like they’ve come to the right place. They should feel like they’ve found the exact person (or company) that can help them overcome a specific problem or achieve a specific outcome.

“A great brand starts with understanding who you are, what you stand for, understanding your marketplace and understanding your positioning.” – Re Perez, CEO of Branding For The People

Identify your Unique Value Proposition

An exercise that we recommend all course creators complete is creating a Unique Value Proposition (UVP). Your UVP is what will help you differentiate yourself from your competition.

To create your UVP, answer these questions:

  • Who do you help?
  • What do you help them do?
  • Why is that beneficial for them?

Once you have the answers to these questions, tie them together in a single sentence.

To give you an example, one of our customers Ellie Diop aka Ellie Talks Money , is a business coach with a proven track record that helps you scale your business and have financial success. Pretty good UVP right?

Here is a screenshot of her website’s homepage:

As you can see, anyone who visits her website will be able to instantly figure out who she is, what she does, and who her target audience is. She has a clear and compelling personal brand . If you’re someone who wants to improve your business and reach financial success, it’s obvious you’ve come to the right place. 

Good branding makes your target audience feel like they’ve come to the right place.

Once you’ve decided how you want to be positioned in your market, it’s time to start building your audience.

Your audience is the sum total of all the people that you have the ability to communicate with through various distribution channels (your blog, social media, email list , personal network, etc.).

Why is it important to build an audience?

Without an audience that knows, likes, and trusts you, it will be very difficult to sell your course for the simple reason that you don’t have anyone to sell it to!

So the sooner you start building your audience, the better.

“Online courses are the wave of the future. They can help expand my content and message into places and countries that I have yet to physically visit. Online courses have boosted my income and helped me share my message with a much larger audience.” – Andrea Beaman , Health Educator & Author

Related: How to Create Epic Content Your Customers Will Love

How to define your target audience

It helps if you follow a systematic framework to define your target audience . Some useful steps to that end include: 

  • Ask your current customers
  • Get details on demographics like age, gender, location, etc.
  •  Understand their needs and pain points
  • Analyze the solution they’re hoping for
  • Create a customer avatar

Download our detailed step-by-step guide for audience research

Size is important (but not the most important)

The size of your audience is important, but not as important as you might think. The obvious benefit of having a large audience is the ability to reach more people. If you have 10,000 fans on Facebook, for example, your posts will probably be seen by more people than if you had 1,000 fans (all else being equal).

But the size of your audience is not as important as the relationship you build with your audience.

It’s more valuable to have 100 people on your email list that open and read every email you send them than it is to have 1,000 followers on Twitter who rarely see your Tweets or engage with you in any way.

When it comes to building an audience, loyalty and engagement are the most important.

Here are some of the most common ways that online course creators are building their audience:

  • Social media

Set up profiles and/or pages on the social network networks that your target audience spends time on. You don’t need a presence on every social media network. Choose the top 2-3 that make the most sense for you and focus your efforts there. Share your content, join relevant groups, start your own Facebook group , and engage in conversations. The goal here is to build real relationships with other people that are interested in your course topic.

Read More: Social Media Marketing Guide: Uncracking the Code for Course Creators

  • Content marketing

Publish free content about your course topic as often as you can. Free content helps you build trust and authority in your industry. Common types of content that you can create are articles, videos, podcast episodes, images, and infographics. All of these help to increase traffic to your website and exposure for your business.

The more content you publish on your website and other platforms (like YouTube ), the more likely your target audience will find you as they are searching for information about your topic.

How To Generate Leads With Content Marketing (6 Simple Steps)

  • The Complete Content Marketing Guide: Organic Growth Toolkit
  • Publicity & PR

One of the quickest ways to build your audience is to get in front of existing audiences. Writing articles for popular publications in your industry, getting interviewed on podcasts , and getting featured in traditional media (TV, radio, newspapers, print magazines, etc.) are all great ways to increase your exposure and build authority in your industry.

  • Networking & joint ventures

Build relationships with other experts and influencers in your industry. It doesn’t happen overnight, but building mutually beneficial relationships with others can lead to a number of opportunities including guest blogging, interviews, joint ventures , partnerships, and customer referrals.

  • Public speaking

Reach out to event hosts and organizers of conferences and seminars that your target audience attends. Offer to give a presentation on your topic. Some events will even let you sell your course directly to their audience, in exchange for a percentage of your sales. A major advantage of public speaking is you have the undivided attention of everyone in the room during your presentation, and that can be very hard to get online.

  • Email marketing

When it comes to marketing your online course (or any product or service online for that matter), email marketing is hands down the most effective way to generate sales. An email list of people that have expressed interest in your course topic and have given you permission to communicate with them will likely be your most valuable asset as an online course creator.

Start building your email list as soon as possible. Stay in touch with your subscribers by sending them helpful emails and links to your content on a regular basis. This is a great way to earn their trust before you ask them to buy from you.

  • Paid advertising

Even with a modest budget, paid advertising can be a great way to grow your audience. By utilizing advertising platforms such as Facebook, Google, YouTube, Twitter, and LinkedIn, you can target people based on specific criteria including demographics, interests, search terms, job titles, and more. In fact, many of Thinkific’s most successful customers have been using Facebook ads to grow their audience and generate consistent leads and sales for their online courses.

“Consistency is what did it for us. Doing something every week, at least once a week, helped us get better really, really fast because we were putting in the time and putting in the practice.”

– Jordan Harbinger , Author & Podcast Host

Creating an online course is definitely one of the more exciting steps in this entire process, but it can also be the most time consuming one if you’re not careful.

Most people spend several weeks (or months, depending on the course) creating their online course. Other, more experienced course creators have perfected this process and can create an entire online course in one weekend .

But regardless of how long it takes you to create your course, the process that you go through will most likely look a lot like this:

  • Choose your course title and subtitle. 
  • Ensure that your topic has high demand in the market
  • Ensure that the learning outcomes are stellar
  • Gather material for your online course content
  • Create a lesson plan (aka course outline) and choose your lesson types (audio, video, text, etc.)
  • Identify the best ways to deliver each of your course modules
  • Film, record, and edit your online course
  • Set up your online course, including a website
  • Choose a price for your course
  • Create a sales page and focus on marketing your course

Instead of going through each of these steps in more detail right here in this article (which would make it way longer than it already is!), I’m going to share a few of the most important lessons we’ve learned about course creation from the experts we interviewed.

Want to create an online course business, but unsure of where to start? Use Thinkific for free and get free training !

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Create a “Minimum Viable Course”

A concept that has been popularized by American writer and entrepreneur Eric Ries in his book Lean Startup is the concept of a Minimum Viable Product (MVP) .

An MVP is a development technique used by organizations (especially startups) in which a new product is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users.

the complete business plan course

Applying this concept to creating online courses, that means that you should not try to create the perfect course the first time. Instead, create a Minimum Viable Course (MVC).

Here’s why…

The problem with trying to create the “perfect” course before you show it or sell it to anyone is that “perfect” is a very subjective term. What you think is perfect is probably not the same as what your customers/students think is perfect. Even if it is, your course does not have to be perfect in order to be valuable .

Perfectionism has stopped more people from creating and launching their online courses than anything else. Don’t let this happen to you. If your course (imperfect as it may be) is good enough to help someone, then it is good enough to publish. Done is better than perfect.

Create your MVC as quickly as possible so you can publish it and get real feedback from real students. Based on their feedback and other important data (such as course completion and engagement rates ) you can remove training, add training, and make revisions to your course to make it better.

“Don’t be a perfectionist because the world can’t wait for perfect. Get it done, get it out and get it sold. It’s not a book so you can always revisit it periodically but your number one priority is creating a transformation in your clients, so keep your focus there.” – Shazzie Love , Business Strategist

Course length ≠ course value

Read More: How to decide on the ideal course length ?

Another big mistake to avoid is trying to teach everything that you know about your topic in a single course. Doing this will most likely result in a super long course that your students won’t complete and that takes a ridiculous amount of time to create in the first place. Wrong approach!!

Your online course is the shortcut

The purpose of your course is to teach your student how to get from Point A to Point B as quickly and as efficiently as possible. It’s the shortcut.

Your online course is the shortcut. Help your students get from A to B as quickly as possible.

You absolutely should not overwhelm your students by brain-dumping everything that you know about your topic into your course. Your course should be as short as possible without sacrificing the key concepts in your training.

Don’t create 8 hours of training if you can teach your students what they need to know with 3 hours of training. As long as they learn what you promised to teach them, they won’t complain that your course was “too short”. Instead, they’ll probably thank you for not wasting their time with fluff or filler content.

Launch to a small test group first

Another important lesson we learned from the experts we interviewed is not to launch the first version of your course (your MVC!) to your entire audience.

Instead, you should promote your course to a small segment of your audience at a lower price than what you eventually want to charge for your course. If you do promote your course to your entire audience, consider imposing a limit on the number of students that can enroll in it. Once you hit your goal, you temporarily close enrollment for your course.

This strategy is often called a beta launch (similar to pre-selling ). The goal of this type of launch is to get your course into the hands of a small number of students who will “test” your course. In exchange for accessing your course at a reduced price, you ask your students to provide you with feedback to help you improve the course and testimonials to use in your future marketing.

Based on the feedback from your students, you can make changes to improve your course. When you have a revised version of your course that is better than the first and positive student testimonials to use in your marketing, you re-open enrollment for your course and sell it a higher price.

If you’re ready to start marketing your course, check out these 55 online course marketing ideas here .

Okay, let’s pretend that you’ve already completed Steps 1 to 5.

  • You’ve decided what topic you’re going to teach. It’s not too broad, and it appeals to a specific target audience.
  • You’ve validated market demand for your topic. Thousands of people around the world are interested in it, and they’re already spending money to learn it.
  • You’ve crafted a compelling brand. You are known in your industry as an expert on your topic. When your target audience finds you, they trust that you can help them.
  • You’ve built an audience. You have followers on social media. You have people on your email list. You have relationships with other experts in your industry. You’ve been featured in other publications, podcasts, and media outlets.
  • You’ve created an online course. And after promoting your course to your audience, you are proud to say that you have customers. Your business is generating revenue.

Even though it is a HUGE accomplishment to get this far (and yes, you deserve to celebrate at this point!), there is still work to be done.

Acquiring customers is just the beginning. Now your job is to deliver on the promise you made to your customers.

Think of any local business you are a customer of. A restaurant. A nail salon. A coffee shop. A convenience store.

These businesses don’t stay in business because they are constantly attracting new customers. They stay in business because their existing customers come back more than once, often bringing their friends and family with them. This same rule applies to your online course business.

“We’re not in this business just to get people to buy our stuff. We want them to see the change and the impact and create the success stories.” – Nick Unsworth, CEO of Life on Fire

It’s a lot cheaper to keep a customer than acquire a new one

If you are constantly investing in marketing and promotion to attract new customers, but you’re doing nothing to ensure the success of those customers, it will be very difficult (and expensive!) for you to build a profitable and sustainable business.

When a customer purchases your online course, this should not be the end of your relationship with them. This should be the beginning.

Your customers should be so thrilled with the training and overall experience that you provide to them that they purchase additional courses from you in the future, and they tell others about your courses too.

Related: The Top Customer Success Strategies Used By Successful Companies

Here are a few ways you can increase your student engagement and retention rates:

  • Gamify the learning experience

Create incentives and offer rewards to your students for achieving specific milestones in your course.

Related: Gamification in Training: The Complete Guide to E-Learning Gamification [2022]

  • Help your students be accountable

Pair them up with an accountability partner, offer 1-on-1 or group coaching calls with your students, or create a private group or discussion board for them to interact with each other.

  • Appeal to different learning styles

Don’t create training that appeals to just one learning style. Utilize different media types to deliver your content (text, video, audio, worksheets, quizzes, etc.).

  • Create small, bite-sized lessons

Shorter lessons are more likely to be completed by students than longer ones. If it takes you a while to teach a specific concept, try breaking up the concept into several shorter lessons.

  • Bite Sized Learning: A New Strategy For Teaching (How It Works & Tips)
  • What Is Microlearning? The Case For Shorter, Bite Sized Learning
  • Send reminder emails to your students

If you notice that a student isn’t accessing or completing the training in your course, send them a polite reminder email to re-engage them. Show them that you care.

The final step in building a successful online course business is to scale your business by creating systems and/or hiring people to ensure that it continues to grow.

According to Greg Smith, CEO of Thinkific , you should only scale something that works.

The 76 steps that came before this one are your chance to do just that. To prove that your online course business works. Once you have a business that works, it’s time to shift from spending the majority of your time working in your business to working on it.

This is accomplished by creating systems and hiring people to handle the repetitive, day-to-day tasks involved in running your business. The goal is to free yourself up to focus the majority of your time on activities that move your business forward, such as:

  • Building your audience
  • Building your network
  • Creating sales funnels to acquire new customers
  • Creating additional courses and/or services to sell to your customers

Here are a few of the key lessons we learned about scaling an online course business from the expert we interviewed:

1. Automate repetitive tasks

Identify the tasks in your business that are highly repetitive and not the best use of your time as an entrepreneur. Document the process for those tasks and delegate them to someone else, or use technology/software to automate that task for you. Every repetitive task that you automate today buys you more time to focus on other activities tomorrow.

“The way you multiply time is by spending time on things today that give you more time tomorrow.” – Rory Vaden, Southwestern Consulting

2. Build a team as early as possible

To grow an online course business to 6 or even 7 figures in annual revenue and beyond, you’re going to need some help. Very few entrepreneurs are able to build successful and sustainable businesses without a team of people to help them make it happen. There is simply too much to learn and do, and not enough hours in the day for one person to do it all.

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

Hiring a virtual assistant or a personal assistant is a great starting point. From there, consider hiring help for other areas of your business including content creation and editing, marketing and advertising, branding, accounting, etc. These do not have to be full-time employees. Many course creators have teams that consist of freelancers and independent contractors from around the world.

Related: How to Hire a Virtual Assistant (An Entrepreneur’s Guide To Outsourcing)

3. Tie your business to a greater purpose

Sharing your knowledge by creating online courses is a great way to empower others through education and move humanity forward. But creating online courses is certainly not the only way to make a positive impact in the world.

There are countless organizations that are doing incredible things to make the world a better place. By partnering with other organizations and tying your business to a greater purpose, you ensure that as your business grows, so does the impact you make in the world.

“Whether you’re in the non-profit structure or the for-profit structure, you have a tremendous opportunity to use business as a force for good.” – Adam Braun, Founder of Pencils of Promise

This article was originally published May 2018, and refreshed with new information in February, 2024. 

As the Content Marketing Manager at Thinkific (2016-2019), Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses . Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients.

  • 10 Steps To Creating A Wildly Successful Online Course
  • How to Price Your Online Course (Complete Guide to Course Pricing)
  • The Ultimate Online Course Launch Checklist (Free Guide + Templates)
  • Best Equipment & Software For Creating Online Courses
  • The Best Online Course Platforms in 2023

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