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How to Start an Owner-Operator Trucking Business

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Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 25, 2022 Updated on February 14, 2024

How to Start an Owner-Operator Trucking Business

Investment range

$14,850 - $28,600

Revenue potential

$100,000 – $220,000 p.a.

Time to build

Profit potential

$60,000 - $132,000p.a.

Industry trend

Do you love traveling the open road, watching the landscape change as you cross state lines? If so, an owner-operator trucking business may be just the ticket. Trucking is a $217 billion industry, so why not haul away a piece of that pie? As an owner-operator, you can make a lot more money than you would working for a company, and you can pick and choose the trips you want to take. 

You’ll need to load up on some business intel, though, to be successful. Luckily, this step-by-step guide details all the info you need to get on the road to business ownership.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting an owner-operator trucking business has pros and cons to consider before deciding if it’s right for you.

  • Travel – See the country, have new experiences
  • Control – Be the master of your own time and income
  • High Demand – Trucking is an in-demand service
  • Investment Required – A truck and licensing require time and money
  • Time Away from Family – Homesickness may occur!

Owner-operator trucking industry trends

Industry size and growth.

  • Industry size and past growth – The US freight trucking industry is worth an impressive $217.3 billion in 2022 and has increased nearly 3% annually the past five years despite a pandemic dip.(( https://www.ibisworld.com/industry-statistics/market-size/general-freight-trucking-truckload-united-states/ ))
  • Growth forecast – The global freight trucking industry is expected to grow 36% by 2025.(( https://www.researchandmarkets.com/reports/5323180/local-general-freight-trucking-global-market ))
  • Number of businesses – In 2022, 684,846 freight trucking businesses were operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/general-freight-trucking-truckload-united-states/ ))  
  • Number of people employed – In 2022, the freight trucking industry employed 1,260,636 people.(( https://www.ibisworld.com/united-states/market-research-reports/general-freight-trucking-truckload-industry/ )) 

owner-operator trucking industry size and growth

Trends and challenges

Trends in the owner-operator trucking industry include:

  • More and more loads are being booked on an app or online, which provides a great way for owner-operators to secure business.
  • The increased number of distribution centers is making the average haul shorter.

Challenges in the owner-operator trucking industry include:

  • Rising fuel prices are cutting into the profit margins of owner-operator truck drivers.
  • Freight rates are constantly fluctuating, impacting the revenue of owner-operators.

owner-operator trucking Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for truck drivers are Kentucky, Indiana, and Ohio.(( https://www.zippia.com/truck-driver-jobs/best-states/ ))
  • Least popular states – The least popular states for truck drivers are Hawaii, Alaska, and Texas. 

owner-operator trucking demand hotspots

What kind of people work in Trucking?

  • Gender – 16.7% of truck drivers are female, while 80% are male.(( https://www.zippia.com/professional-truck-driver-jobs/demographics/ ))
  • Average level of education – The average truck driver is high school educated.
  • Average age – The average truck driver in the US is 48.2 years old.

owner-operator trucking industry demographics

How much does it cost to start an owner-operator trucking business?

Startup costs for an owner-operator trucking business range from $15,000 to $30,000. The main costs are for a down payment on a truck and truck insurance.

If you need to go to truck driving school, it costs an average of $6,000 and takes between 6 to 8 weeks.

How much can you earn from an owner-operator trucking business?

You should be able to earn about $2 per mile. After the costs of fuel, maintenance, and insurance, your profit margin should be about 60%.

In your first year or two, you could drive 50,000 miles per year, bringing in $100,000 in annual revenue. This would mean $60,000 in profit, assuming that 60% margin. As you grow your business, you could drive 110,000 miles per year. With annual revenue of $220,000, you’d make a tidy profit of $132,000.

owner-operator trucking earnings forecast

What barriers to entry are there?

There are a few barriers to entry for an owner-operator trucking business. Your biggest challenges will be:

  • The relatively high startup costs
  • Meeting licensing requirements

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Step 2: hone your idea.

Now that you know what’s involved in starting an owner-operator trucking business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research owner-operator trucking businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a trucking business that delivers to Canada.

truck driver owner operator business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as long-haul trucking.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You just need to determine how long you want your hauls to be, and if you want to specialize in certain types of loads. Your best bet is to keep your services open to any type of load and any distance.

How much should you charge for owner-operator trucking services?

You should be able to earn about $2 per mile. Your ongoing costs will be for fuel, truck maintenance, and truck insurance. You should aim for a profit margin of about 60%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be businesses that need trucking services. You can find business owners on LinkedIn. You can also use online services and apps to find work. An example is truckstop.com . 

Where? Choose your business premises

You can run your business from home, but if you ever want to have your own trucking company with a fleet of trucks and drivers, you’ll need an office. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

owner-operator trucking idea rating

Step 3: Brainstorm a Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “trucking” or “truck driver”, boosts SEO
  • Name should allow for expansion, for ex: “Road Masters” over “Oversize Freight Solutions” or “Hazmat Solutions”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Provide a brief overview of your business plan, summarizing your goals and approach to the business.
  • Business Overview: Introduce your owner-operator trucking business, outlining the types of freight you’ll transport and the areas you plan to serve.
  • Product and Services: Detail the transportation services you’ll offer, including the types of cargo, equipment, and any specialized services like refrigerated transport or hazmat hauling.
  • Market Analysis: Analyze the trucking industry, identifying demand for transportation services, key routes, and potential customers, and highlight any market trends.
  • Competitive Analysis: Identify competitors in the trucking industry, evaluate their services, pricing, and customer base, and explain how your business will differentiate itself.
  • Sales and Marketing: Describe your strategies for acquiring clients, such as online load boards, networking with shippers, and building relationships with brokers.
  • Management Team: Highlight your qualifications and experience in the trucking industry, emphasizing your knowledge of regulations, safety protocols, and logistics.
  • Operations Plan: Explain how your trucking business will operate, covering maintenance schedules, route planning, compliance with regulations, and safety measures.
  • Financial Plan: Provide financial projections, including revenue estimates, cost breakdowns, profit margins, and startup expenses, demonstrating the business’s financial viability.
  • Appendix: Include necessary documents such as your trucking license, insurance certificates, vehicle inspection records, and contracts with shippers or brokers to build credibility with clients and regulatory agencies.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to owner-operator trucking businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your owner-operator trucking business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

truck driver owner operator business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

truck driver owner operator business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family : Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an owner-operator trucking business. 

types of business financing

Step 8: Apply for Licenses/Permits

Starting an owner-operator trucking business requires obtaining a number of licenses and permits from local, state, and federal governments.

First, you’ll need to obtain a commercial driver’s license from your state DMV. You’ll also need a Department of Transportation number and a Motor Carrier Authority number, both of which you can get by registering with the Federal Motor Carrier Safety Administration (FMCSA) . Finally, you’ll need to complete a unified carrier’s registration , and if you plan to drive to other states or Canada, an International Registration Plan tag and an International Fuel Tax Agreement decal.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your owner-operator trucking business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property : Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation : Provides compensation to employees injured on the job.
  • Property : Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto : Protection for your company-owned vehicle.
  • Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP) : This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as ShipWell , TruckingOffice , or Truck Logic , to help you manage your scheduling, billing, bookkeeping, and more.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.

Here are some powerful marketing strategies for your future business:

  • Specialized Services Offerings: Tailor your services to cater to specific industries or niches, such as refrigerated transport for perishables or hazardous materials transportation, to stand out in the market and attract businesses with unique needs.
  • Local Partnerships: Forge partnerships with local businesses, warehouses, and manufacturers to establish a reliable local clientele, leveraging the advantage of being an owner-operator with a strong understanding of the regional logistics landscape.
  • Social Media Advertising: Utilize targeted social media advertising on platforms like LinkedIn and Facebook to reach decision-makers in logistics and supply chain management, showcasing your reliability, efficiency, and any special offerings you provide.
  • Customer Referral Programs: Implement referral programs that reward current clients for referring new businesses to your services, fostering a word-of-mouth marketing approach that can be particularly effective in the trucking industry.
  • Fleet Branding: Ensure your truck is well-branded with a professional logo and contact information, turning your vehicle into a moving billboard that advertises your services wherever it goes, increasing brand visibility and recognition.
  • Online Reviews Management: Encourage satisfied clients to leave positive reviews on popular review platforms like Google Business and Yelp, building a positive online reputation that can influence potential clients when they research your services.
  • Trade Shows and Industry Events: Attend relevant trade shows and industry events to network with potential clients, suppliers, and other stakeholders, establishing a presence in the industry and staying updated on the latest trends and opportunities.
  • Loyalty Programs: Develop loyalty programs for repeat customers, offering discounts, priority service, or other perks to incentivize clients to continue choosing your services for their transportation needs.
  • Optimized Routing and Efficiency: Highlight your commitment to efficiency and cost-effectiveness by optimizing your routing and delivery processes, emphasizing how your streamlined operations can save clients time and money.
  • Community Involvement: Engage with the local community by sponsoring events, participating in charity drives, or supporting local causes, creating a positive image for your business and enhancing your connection with the community.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your owner-operator trucking business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your owner-operator trucking business could be:

  • We haul your loads anywhere in the country
  • Ontime load delivery, guaranteed!
  • Transport to anywhere in the US and Canada

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an owner-operator trucking business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in trucking for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in trucking. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

Working as a solopreneur owner-operator, you won’t need any employees. But if you decide to grow into a trucking company, you’ll need workers to fill various roles. Potential positions for a trucking business include:

  • Truck Drivers – drive loads
  • Dispatcher – dispatch drivers
  • General Manager – staff management, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Start Making Money!

Ready to get on the road? Starting an owner-operator trucking business takes an investment to get started, but you can make good money in a $200 billion industry. If you love traveling, that’s an added bonus. You’ll get to see places you never knew existed while being an integral part of the all-important supply chain. 

Now that you’ve done your business homework, it’s time to take the next steps and get on the highway to entrepreneurship!

  • Owner-Operator Trucking Business FAQs

Most established owner-operator truck drivers make a six-figure income. It may take you a while to build up a customer base to get to that level, but you can make good money right from the start.

On average, you should be able to charge about $2 per mile. Freight rates tend to fluctuate, however, so your rate may be lower or higher at any given time.

If you can get consistent work it can be very profitable. Some successful owner operators make well into the six figures.

Establish a regular maintenance schedule, including oil changes, tire inspections, and brake checks, to prevent breakdowns and ensure the longevity of your equipment. Develop relationships with reputable mechanics or maintenance facilities to handle repairs promptly and efficiently. 

The hardest part of trucking can vary from person to person, but some common challenges include long hours and time away from home, dealing with traffic and road conditions, managing tight schedules, navigating regulatory compliance, and handling the physical demands of the job.

Yes, as an owner-operator, you can contract with multiple companies to provide transportation services. This arrangement allows you to diversify your client base, reduce dependency on a single source of income, and potentially increase your earning potential. 

Finding clients or companies in need of transportation services can be accomplished through various strategies:

  • Online platforms and load boards
  • Cold calling and direct marketing

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Business Name
  • Create a Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Licenses/Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Start Making Money!

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Truck Owner Operator Business Plan

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The American economy depends heavily on the trucking sector, which is in charge of moving commodities and goods around the nation. Truck owner-operators play a crucial part in this sector, offering both businesses and consumers a useful service.

Thus, are you planning to be a truck operator? If yes, then you need to plan your whole business out.

Need help writing a business plan for your truck owner operator business? You’re at the right place. Our truck owner operator business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Truck Owner Operator Business Plan?

Writing a truck owner operator business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

  • This section may include the name of your business, its location, when it was founded, the type of truck owner operator business (E.g., dry van trucking, refrigerated trucking), etc.

Market opportunity:

Products and services:.

  • For instance, you may include warehousing and distribution as your trucking services.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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truck driver owner operator business plan

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

  • Dry van trucking
  • Refrigerated van trucking
  • Expedited trucking
  • Specialty trucking
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, manufacturers, distributions, and retailers are an ideal target audience for a commercial truck owner-operator business.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, the expansion in the e-commerce industry leads to speedy and efficient delivery so mention how will you cope with the demand.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your owner operator trucking business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the truck owner operator services your business will offer. This list may include services like,

  • Full truckload
  • Less than truckload
  • Expedited shipping
  • Warehousing and distribution
  • Intermodal transportation
  • Some specialized services
  • Local delivery
  • Flatbed trucking

Describe each service:

Additional services:.

In short, this section of your truck owner operator plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

  • For example, reliable & on-time delivery, competitive pricing, etc.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your truck owner operator business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

  • It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, fleet manager, safety & compliance manager, etc.) involved in the business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information about roles and years of experience.

This section should describe the key personnel for your truck owner operator services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This sample truck owner operator business plan will provide an idea for writing a successful truck owner operator plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our truck owner operator business plan pdf .

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Frequently asked questions, why do you need a truck owner operator business plan.

A business plan is an essential tool for anyone looking to start or run a successful truck owner operator business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your truck owner operator company.

How to get funding for your truck owner operator business?

There are several ways to get funding for your truck owner operator business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your truck owner operator business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your truck owner operator business plan and outline your vision as you have in your mind.

What is the easiest way to write your truck owner operator business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any truck owner operator business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Truck Owner Operator Business Plan

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Trucking Business Plan Template

Written by Dave Lavinsky

Trucking Company Business Plan

You’ve come to the right place to create your trucking business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their trucking companies.

Trucking Business Plan Example

Below is a sample trucking business plan template to help you write a trucking business plan for your own company.

Executive Summary

Business overview.

On The Road Trucking (OTRT) is a new trucking company located in Dallas, Texas. The company was founded by Michael Williams, a trucking and logistics professional who has over 20 years of management experience in trucking and logistics. Michael is confident in his ability to effectively negotiate contracts, oversee drivers and employees, and minimize costs as he ventures out to start his own trucking company. Michael plans on recruiting a team of highly qualified drivers, sales representatives, client relationship managers, and dispatchers to carry out the day-to-day operations of the company.  

On The Road Trucking will provide a comprehensive array of trucking and logistics services for any business or individual in need of freight distribution. OTRT will use the latest technology to ensure that every shipment is distributed efficiently and handled with the best of care. On The Road Trucking will be the ultimate choice in the Dallas, Texas area for customized trucking services.

Product Offering

The following are the services that On The Road Trucking will provide:

  • Dedicated fleet services
  • Flatbed transportation services
  • Local distribution services
  • Logistics services
  • Warehousing services

Customer Focus

On The Road Trucking will target all businesses and individuals in need of freight services. OTRT will begin by targeting small business owners in need of distribution services and individuals in need of shipping services who may not be able to get service from a larger trucking company because their shipment size is too small. No matter the client, On The Road Trucking will deliver a customer-centric experience where they will customize each shipment to match the customer’s specific requirements. 

Management Team

On The Road Trucking will be owned and operated by Michael Williams. He has recruited another experienced trucking professional and former CPA, Steve Brown to be the CFO of the new company and manage the financial oversight of the accounting department. 

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Steve Brown has been the accounting manager for a local trucking company for over ten years. Prior to his experience in trucking, Steve worked as a CPA in a local tax firm. Michael relies strongly on Steve’s attention to detail, diligence, and focus on cost-saving solutions.

Success Factors

On The Road Trucking will be able to achieve success by offering the following competitive advantages:

  • Proactive, helpful, and highly qualified team of sales representatives and dispatchers that are able to effectively navigate the journey of both customers and drivers. 
  • Customized service that allows for a small business or an individual to have their requirements accommodated. On The Road Trucking takes care of everything from truck inspections and maintenance to scheduling drivers, loading/unloading, and short-and-long range distribution. 
  • On The Road Trucking offers the best pricing for customized and small shipments compared to the competition.

Financial Highlights

On The Road Trucking is seeking $300,000 in debt financing to launch its trucking business. The funding will be dedicated towards securing the warehouse and purchasing the trucks. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

  • Warehouse build-out: $50,000
  • Trucks, equipment, and supplies:  $20,000
  • Three months of overhead expenses (payroll, rent, utilities):  $180,000
  • Marketing costs: $30,000
  • Working capital:  $20,000

The following graph below outlines the pro forma financial projections for On The Road Trucking.

successful trucking company financial highlights

Company Overview

Who is on the road trucking .

On The Road Trucking is a newly established trucking company in Dallas, Texas. On The Road Trucking will be the most reliable, secure, and efficient choice for small business owners and individuals in Dallas and the surrounding communities. OTRT will provide a personalized approach to trucking services for anyone in need of freight transportation. Their full-service approach includes comprehensive truck driver oversight, short-distance distribution, small shipments, and customized service.   

  On The Road Trucking’s team of professionals are highly qualified and experienced in trucking and logistics operations. OTRT removes all headaches that come with dealing with trucking companies and ensures all issues are taken care off expeditiously while delivering the best customer service.

On The Road Trucking History

OTRT is owned and operated by Michael Williams, a long-time trucking and logistics professional who has a Business Management degree. He worked at a local trucking company for over two decades where he served as Lead Transportation Manager for the last five years, and is well-versed in all aspects of the trucking and transportation industry. Micheal used his industry expertise to reach out to potential customers who may need small-size distribution services that are not offered by larger trucking businesses and letting them know about the services OTRT will offer. 

Since incorporation, On The Road Trucking has achieved the following milestones:

  • Registered On The Road Trucking, LLC to transact business in the state of Texas. 
  • Identified the target location for the warehouse. 
  • Contacted numerous small businesses to let them know about the services that will be offered. 
  • Began recruiting drivers, sales representatives, and dispatchers. 

On The Road Trucking Services

The following will be the services On The Road Trucking will provide:

Industry Analysis

As the primary source of land freight distribution in the United States, the trucking industry is a $730B industry. 

There are approximately 900,000 available truck drivers across the country. The demand for drivers is much higher than the supply, which means there is a lot of opportunity for new companies to recruit people to become truck drivers by offering them better incentives than currently being offered by larger trucking companies. Additionally, a new trend in trucking is the increasing popularity of shorter or local hauls compared to long-distance. This poses an opportunity for companies to cater to the customers demanding short-distance hauls. 

Some challenges for trucking industry operators include rising fuel costs and an increased use of online booking and monitoring technology, which can leave traditional companies behind if they are using outdated systems. New entrants can benefit from using the latest technology from the outset, providing drivers with incentives to work with them, and implementing cost-effective solutions to reduce their fuel costs. 

Customer Analysis

Demographic profile of target market.

On The Road Trucking will target anyone in need of trucking services in Dallas, Texas and surrounding areas. Primarily, the company will target small businesses and individuals that may need local distribution or have small size hauls.  Below is a snapshot of this market.

Customer Segmentation

OTRT will primarily target the following customer profiles:

  • Small business owners
  • Small manufacturing companies
  • Individuals in need of freight transportation services

Competitive Analysis

Direct and indirect competitors.

On The Road Trucking will face competition from other companies with similar business profiles. A company description of each competitor is below.  

Texas Truck Services

Texas Truck Services provides trucking services, logistics services, freight distribution, and warehousing services. Located in Dallas, Texas Truck Services offers local service to the Dallas area. Texas Truck Services’s team of experienced professionals assures the hauls are run smoothly, freeing the customer from worry over whether their shipments will arrive on time and in good condition.   

US Trucking & Logistics

US Trucking & Logistics is a Dallas-based trucking and logistics company that provides freight distribution services for small businesses across Texas. The management team is composed of former truck drivers and business management professionals who are familiar with the trucking industry in Texas. US Trucking & Logistics uses electric vehicles to reduce its fuel costs, which allows the company to pass these savings on to its customers.   

Best Trucking

Best Trucking is a trusted Dallas-based trucking company that provides superior trucking and logistics service to customers in Dallas and the surrounding areas. Best Trucking provides shipping, receiving, packaging, and disposal services. The Best Trucking team of logistics experts ensures that each shipment is delivered with the highest security standards and that the entire freight process is smooth and seamless for its customers.   

Competitive Advantage

On The Road Trucking will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of trucking and logistics experts with extensive experience in the field. 
  • Use of the latest trucking and logistics technology to ensure each haul is handled with the best of care and delivered efficiently. 
  • On The Road Trucking offers local distribution and takes small hauls that may be denied by larger trucking companies. 

Marketing Plan

Brand & value proposition.

On The Road Trucking will offer the following unique value propositions to its clientele:

  • Highly-qualified team of skilled employees that is able to provide a comprehensive set of trucking services (shipping, receiving, monitoring, short-distance, small hauls).
  • Customized approach to freight distribution, leveraging technology and flexibility to provide the highest quality of service to its customers. 

Promotions Strategy 

The promotions strategy for On The Road Trucking is as follows:

Word of Mouth/Referrals Michael Williams has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Once Michael advised them he was leaving to open his own trucking business, they committed to follow him to his new company and help spread the word of On The Road Trucking.

Professional Associations and Networking On The Road Trucking will become a member of Texas Trucking Association (TTA), and American Trucking Association (ATA). They will focus their networking efforts on expanding their client network.

Print Advertising On The Road Trucking will invest in professionally designed print ads to include in industry publications.

Website/SEO Marketing On The Road Trucking will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services. The website will also list their contact information and provide information for people looking to become drivers. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Dallas trucking company” or “trucking near me”, On The Road Trucking will be listed at the top of the search results.  

The pricing of On The Road Trucking will be moderate and on par with competitors so customers feel they receive value when purchasing their services. 

Operations Plan

The following will be the operations plan for On The Road Trucking.

Operation Functions:

  • Michael Williams will be the Co-Owner and President of the company. He will oversee all staff and manage client relations. Michael has spent the past year recruiting the following staff:
  • Steve Brown – Co-Owner and CFO who will be responsible for overseeing the accounts payable, accounts receivable, and managing the accounting department. 
  • Beth Davis – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting. She will report directly to Steve Brown. 
  • Tim Garcia – Marketing Manager who will provide all marketing, advertising, and PR for OTRT.
  • John Anderson – Safety Manager who will provide oversight on all maintenance and safety inspections of the vehicles and drivers. 


On The Road Trucking will have the following milestones complete in the next six months.

7/1/2022 – Finalize lease on warehouse

7/15/2022 – Finalize personnel and staff employment contracts for the management team

8/1/2022 – Finalize contracts for sales representatives, dispatchers, and initial drivers

9/15/2022 – Begin networking at industry events 

10/22/2022 – Begin moving into On The Road Trucking warehouse and securing trucks

11/1/2022 – On The Road Trucking opens for business

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades, most recently as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Financial Plan

Key revenue & costs.

The revenue drivers for On The Road Trucking are the trucking fees they will charge to the customers for their services. Most trucking companies charge a per-mile rate. Average per-mile rates vary, but are typically between $2.30-3.30. 

The cost drivers will be the overhead costs required in order to staff a trucking operation. The expenses will be the payroll cost, rent, utilities, fuel and maintenance for the trucks, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Trucks in Fleet: 10
  • Average Fees per Truck per Month: $20,000
  • Warehouse Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, trucking business plan faqs, what is a trucking business plan.

A trucking business plan is a plan to start and/or grow your trucking business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your trucking business plan using our Trucking Business Plan Template here .

What are the Main Types of Trucking Companies?

There are a number of different kinds of trucking companies, some examples include: For- Hire Truckload Carriers, Less Than Truckload Carriers, Hotshot Truckers, Household Movers and Inter-Modal trucking.

How Do You Get Funding for Your Trucking Business Plan?

Trucking companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a trucking company and a transportation business plan.

What are the Steps To Start a Trucking Business?

Starting a trucking business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 

1. Develop A Trucking Business Plan - The first step in starting a business is to create a detailed trucking business plan that outlines all aspects of the venture. Starting a trucking company business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your trucking business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your trucking business is in compliance with local laws.

3. Register Your Trucking Business - Once you have chosen a legal structure, the next step is to register your trucking business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your trucking business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Trucking Equipment & Supplies - In order to start your trucking business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your trucking business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful trucking business:

  • How to Start a Trucking Business

Where Can I Get a Trucking Business Plan PDF?

You can download our free trucking business plan template PDF here . This is a sample trucking business plan template you can use in PDF format.


Truck Owner Operator Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Trucking

Are you about starting a truck owner operator business? If YES, here is a complete sample truck owner operator business plan template & feasibility report you can use for FREE .

Although you would need certifications, licenses and college degrees to be able to launch some businesses, but the truth remains that there are also loads of businesses out there that you can launch with just what you have and one of such businesses is to start a truck owner operator business.

This is especially ideal for you if you already own your own truck. All you have to do is to ensure that you equip yourself with the required commercial driver’s license (CDL), business network and the right attitude.

A Sample Truck Owner Operator Business Plan Template

1. industry overview.

Truck owner operators operates in the trucking industry and it is a known fact that the trucking industry plays a very important role in the economy of the world; they provide essential services to the united states economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and from warehouses to construction sites.

As matter of fact, heavy duty trucks are indispensable in the construction industry. The trucking industry is responsible for the majority of freight movement over land, and they are a major stakeholder in the manufacturing, transportation, and warehousing industries in the United States of America and in other parts of the world.

In the United States, Large trucks and buses drivers require a commercial driver’s license (CDL) before they can be permitted to operate. The activities in the trucking industry is regulated by the United States Department of Transportation (USDOT), the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Highway Administration (FHWA).

They ensure that drivers and trucking companies adhere to safety rules and regulations and also that potential truck drivers undergo special training on how to handle large vehicle before applying and obtaining their commercial driver’s license (CDL).

Statistics has it that food and food products, lumber or wood products, as well as petroleum or coal account for 34.8 percent of truck traffic in the United States and by volume, clay, glass, concrete and stone, farm products, as well as petroleum and coal account for 35.6 percent of truck traffic.

The advancement in technology in areas such as computers, satellite communication, and the internet, has contributed immensely to the growth of the industry. The advancement in technology is responsible for increase of productivity of trucking companies operations, it helps them effectively monitor their trucks and their drivers and it helps driver save time and effort.

The trucking industry is not restricted to trailers or large trucks hauling goods from destination to another via interstate highways, it also involves smaller trucks that help transport smaller quantity of goods from one destination within a city to another destination within same city. Trucking business is not only about transporting goods over a long distance.

As a matter of fact, in the U.S. about 66 percent of truck tonnage moves distances of 100 miles or less; local and regional hauls account for almost half of all truck revenues and are they are the preferred choice for private carriers. No doubt starting and operating a truck owner operator business can be challenging, but the truth is that it can be rewarding at the same time.

One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with fleet of trucks and aspiring entrepreneurs who may one to start with just one truck operating as a truck owner getting deals from haulage companies and from big time trucking companies amongst others.

2. Executive Summary

Robson Graham® Truck Service Inc. is a trucking services company that will operate for now as a truck owner operator company with just one standard 40Tons truck, the company will be based in 10548 SD Highway 32 Belle Fourche South Dakota.

We will provide daily freight services (trucking services, moving services & supplies, and bulk material sales & supplies) on one skid to full truckloads to and from South Dakota, North Dakota, Southern Illinois; St Louis, Missouri; Southeast Missouri; Evansville, IN; Nashville, Tennessee; Memphis, Tennessee and Chicago land areas et al.

We will in the nearest future provide cross docking, warehousing, lift gate and specialized van service in South Dakota, North Dakota, Southern Illinois, Southeast Missouri and Western Kentucky.

Robson Graham® Truck Service Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada. We will ensure that we abide by the rules and regulations of the trucking industry and when it is time for us to expand the business; we will only hire experienced and qualified drivers with valid commercial driver’s license (CDL).

Our customers and potential customers alike can be rest assured that they will get quality services at competitive rates. We will go the extra mile to ensure the safety of goods under our care and our customers get value for their money.

At Robson Graham® Truck Service Inc. our goal is to provide excellent service to our customers and we pride ourselves on the integrity and competence of our company and our employees. Robson Graham® Truck Service Inc. will ensure that all our deliveries are on time and we supersede the expectation of our customers.

We will only put trucks that are in top shape on the road, and all our drivers will be trained to be courteous, friendly and to abide by the rules and regulations of the industry. We will maintain and take proper care of our drivers as well as our trucks and equipment.

Robson Graham® Truck Service Inc. is a family business; it is owned by Robson Graham and his immediate family members. Robson Graham is a professional truck driver with a valid commercial driver’s license (CDL) with a diploma in Transport and Logistics Management and his has over 5 years of experience in the transportation industry.

Although the company is starting out as a truck owner operator business, but plans are in place to expand the business and operate a fulltime trucking company with more than a handful of fulltime commercial truck drivers.

3. Our Products and Services

Robson Graham® Truck Service Inc. is a company that looks forward to deliver excellent services in terms of helping our customers move goods and equipment from one destination to another destination. Even though we are starting out as a truck owner operator business, we want to be known as the trucking company that truly cares for her customers.

We are in the trucking industry to make profits and also to give our customers value for their money. We will ensure that we do all that is permitted by the law in the United States of America to accomplish our business goal and objective. Our business offerings are listed below;

  • Moving supplies
  • All furniture quilt-wrapped for protection
  • On-time pickup and delivery
  • Home and office movement
  • Local and long distance movement
  • Heavy duty equipment movement
  • Excavators movement
  • Bulldozers movement
  • Construction equipment movement
  • Agricultural equipment movement
  • Movement of oil and gas products

4. Our Mission and Vision Statement

  • Our Vision is to become one of the preferred choices for individual and organization when it comes to the demand for trucking services in the whole of the United States of America.
  • Our mission is to ensure that we build a truck owner operator company cum trucking company that will operate in the whole of the United States of America and Canada; a company that will boast of having some of the best and reliable commercial truck drivers in the whole of the United States of America.

Our Business Structure

Despite the fact that we are starting out with just one 40Tons truck as a truck owner operator company, we will still go ahead to put business structure in place that will accommodate the kind of standard trucking company that we want to build. Our business structure will be designed in such a way that it can accommodate both full – time employees and part – time / contract staff; those who just want to take some time off to generate additional incomes.

We make provision to engage full time employees (t ruck drivers, professional material handlers / yard spotters and back office staff ) and some of the available driving roles will be handled by qualified contract drivers when the business fully kick off as a standard trucking company.

But for now, all the available roles will be played / occupied by the owner Robson Graham, except for some roles that can be contracted out as our sources of income increases. For now, we will contract the maintenance of our truck to service provider, we don’t intend to maintain a very any overhead due to the nature of the business.

But as soon as the business grow and stabilize, we will assemble our own in – house maintenance team. Below is the business structure and the roles that will be available at Robson Graham® Truck Service Inc.;

  • Chief Operating Officer (Owner)
  • Admin and HR Manager (Owner)
  • Transport and Logistics Manager (Owner)
  • Marketing and Sales Executive (Owner)
  • Accountant (Owner)
  • Truck Driver (Owner)
  • Material Handlers / Yard Spotters / Forklifts Operators(Contract)
  • Customer Services Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Transport and Logistics Manager

  • coordinates drivers, vehicles, loads and journeys
  • operating IT systems
  • negotiates and agreeing contracts
  • develops and confirming schedules
  • plans for and negotiating technical difficulties
  • prepares paperwork for regulatory bodies
  • liaises and managing staff
  • implements health and safety standards
  • Plans routes and load scheduling for multi-drop deliveries.
  • Books in deliveries and liaising with customers.
  • Allocates and records resources and movements on the transport planning system.
  • Ensures all partners in the supply chain are working effectively and efficiently to ensure smooth operations.
  • Communicating effectively with clients and responding to their requirements.
  • Directs all transportation activities.
  • Develops transportation relationships.
  • Monitors transport costs.
  • Negotiates and bargains transportation prices.
  • Deals with the effects of congestion.
  • Confronts climate change issues by implementing transport strategies and monitoring an organization’s carbon footprint.

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Marketing and Sales Executives (Business Developers)

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Robson Graham® Truck Service Inc. in strategic meetings
  • Helps to increase sales and growth for Robson Graham® Truck Service Inc.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Commercial Truck Driver

  • Assists in loading and unloading goods / materials
  • Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment, such as hazardous material placards.
  • Assists the transport and logistics manager in planning their route according to a pick – up and delivery schedule.
  • Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collects and verifies delivery instructions
  • Reports defects, accidents or violations

Material Handlers / Yard Spotters / Forklift Operators

  • Responsible for handling core services such as operating forklifts, loading and unloading materials from trucks and vans, packing and packing goods et al
  • Handles general services that involves the transportation of goods from one location to another location
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Handles any other duty as assigned by the transport and logistics manager.

Customer Service Officer

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Robson Graham® Truck Service Inc. hired the services of a seasoned business consultant with bias in start – ups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in Trucking industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Robson Graham® Truck Service Inc.;

Our area of strengths as a truck owner operator business are reliability, honesty, adequate experience, cost advantages, customer loyalty and strong reputation amongst domestic and industry players and our transportation network serves some of the largest population centers in the U.S. Basically, our business is centrally located in a densely populated industrial and residential estate in South Dakota; our location is in fact one of our major strength.

Our weakness could be lack of finance, high debt burden, cost structure, lack of scale compared to our peers who have already gained ground in the industry. As a new truck owner operator business, which is owned by an individual (family) with just one truck, we may not have the financial muscle to sustain the kind of publicity we want to give our business. We are also aware that it will take time for us to build trust with our clients.

  • Opportunities:

The opportunities that are available to us as a truck owner operator business in the United States are online market, new services, new technology, and of course the opening of new markets. We are centrally located in one of the busiest industrial area in South Dakota and we are open to all the available opportunities that the city has to offer.

Our business concept also positioned us to be the preferred choice in South Dakota. The truth is that there are no standard and well – equipped truck owner operator companies within the area where ours is going to be located; the closest truck owner operator company to our proposed location is about 15 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that we are likely going to face are mature markets, bad economy (economy downturn), stiff competition, volatile costs, and rising fuel prices.

Other threats that are likely going to confront Robson Graham® Truck Service Inc. are unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.


  • Market Trends

The market trends as it involves the trucking industry especially in the United States and Canada, is indeed dynamic and at the same time challenging.

But one thing is certain, once a truck owner operator can gain credibility, it will be much easier for the company to secure permanent deals / contracts with big time merchants, haulage companies and warehouse operators who are involved in moving goods and materials from one location to another on a regular basis

The demand for the services of truck owner operator companies is highly correlated with consumer spending. With the advancement of technology and the sole need for every individual to live in a comfortable house, the trucking industry keeps souring high, and as home sellers, buyers and renters prepare for season, hiring professional movers is likely to be on their moving checklists.

It is anticipated that the five below trends will be prevalent in the trucking industry. No doubt some of the major factors that count positively in this line of business are competence, trust, honesty, robust network, good relationship management and of course timely and safe pick – ups and deliveries.

8. Our Target Market

Our target market is basically every one (organizations and individual as well who have cause to move goods and materials from one location to another. In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

  • Merchants and Warehouse Operators
  • Retailers who would want to move their goods from one locations to another
  • Manufacturers ( Chemical manufacturers, and Textiles manufactures et al )
  • Households who would want to move from one apartment to another
  • Corporate organizations who would want to move from one office to another
  • Government agencies who have cause to mover goods and materials from one location to another location
  • Non – Profits and Charity organizations that have cause to move goods and materials from one location to another.

Our competitive advantage

Surviving in the business world as a truck owner operator requires more than your expertise, knowing how to deliver on time but also how to network with key people that matters; decision makers that can decide who will get a haulage contract.

Our major competitive advantage is the vast industry experience and solid reputation of the owner of the business Robson Graham. Robson Graham® Truck Service Inc. no doubt is a new truck owner operating company, which is why we took our time to do a thorough homework before launching the business.

We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors reliability, honesty, adequate experience, cost advantages, customer loyalty and strong reputation amongst domestic and industry players and our transportation network serves some of the largest population centers in the U.S.

Basically, our business is centrally located in a densely populated industrial and residential estate in South Dakota; our location is in fact one of our major strength.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both individuals who may want to make use of small trucks and also big conglomerates who are involved in massive movement of goods and materials from one locations to another on a regular basis.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups truck owner operator companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


  • Sources of Income

Robson Graham® Truck Service Inc. will ensure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability (from a one-man business to a standard trucking company with loads of fulltime employees).

We will go all the way to explore every available source of income in the trucking industry. Below are the sources we intend exploring to generate income for Robson Graham® Truck Service Inc.;

10. Sales Forecast

One thing is certain, there would always be corporate organization, government agencies, households and individual who would need the services of truck owner operator companies from time to time.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first month or operations and grow the business and clientele beyond South Dakota to other states in the U.S. and Canada

We have been able to critically examine the trucking industry and we have analyzed our chances in the industry and we were able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in the United States of America.

Below are the sales projections for Robson Graham® Truck Service Inc., it is based on the location of our business and our competitive advantage;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $600,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same truck owner operator services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

The marketing strategy for Robson Graham® Truck Service Inc. is going to be driven basically by professionalism, excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like moving and storage services.

Robson Graham® Truck Service Inc. is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and enable us to access our target market.

In future when we expand the business from truck owner operator business to standard trucking company, our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Robson Graham® Truck Service Inc.

Our goal is to grow Robson Graham® Truck Service Inc. from a one-man business (truck owner operator business) to become the trucking company in South Dakota which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the Trucking industry.

Robson Graham® Truck Service Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our truck owner operator business by sending introductory letters alongside our brochure to corporate organizations who are into manufacturing, merchants and warehouse operators, households and key stake holders in South Dakota
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industry to network and to market our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business. We intend growing our business beyond South Dakota which is why we have perfected plans to build our brand via every available means.

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and households in the whole of South Dakota and beyond which is why we have made provisions for effective publicity and advertisement of our truck owner operator business.

Below are the platforms Robson Graham® Truck Service Inc. intend leveraging on to promote and advertise our trucking business;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around South Dakota
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations and households and corporate organizations by calling them up and informing them of Robson Graham® Truck Service Inc. and the services we offer
  • List our company in local directories / yellow pages
  • Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our trucks and vans are well branded with our company logo et al.

12. Our Pricing Strategy

Robson Graham® Truck Service Inc. has a lease arrangement with car / truck dealership shop and the company’s pricing is going to be based on miles per thousands of tons of goods and materials transported. We have perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporate organizations means that we will have different price range for different category of clients.

We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts. As the business grows, we will continue to review our pricing system to accommodate a wide range of clientele.

  • Payment Options

The payment policy adopted by Robson Graham® Truck Service Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Robson Graham® Truck Service Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a truck owner operator business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Robson Graham® Truck Service Inc. in the United of America;

  • The total fee for incorporating the business in the United States of America – $750.
  • The budget for liability insurance, permits and license – $5,500
  • The amount required to finance the purchase of the first 40 Ton Truck including maintenance and servicing for the for a year – $40,000
  • The cost for equipping a small office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $5,000
  • The cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
  • Other start-up expenses including stationery – $1000
  • Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
  • Operational cost for the first 3 months (fueling, payments of bills et al) – $10,000
  • The cost of Launching our official Website: $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $2,500

Going by the report from our market research and feasibility studies, we will need about $70,000 to set up a truck owner operator business in South Dakota.

Generating Funds / Startup Capital for Robson Graham® Truck Service Inc.

Robson Graham® Truck Service Inc. is set to start as a private business that will be solely owned and managed by Robson Graham and his immediate family members. They will be the sole financial of the company but may likely welcome other business partners when need for expansion arises.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $20,000 ( Personal savings $15,000 and soft loan from family members 5,000 ) and we are at the final stages of obtaining a loan facility of $50,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Robson Graham® Truck Service Inc. is a business that was established with the aim of covering the whole of South Dakota and other cities in the United States of America.

We have invested a whole lot of money in the business and we would not want to see our investment go down the drain which is why we hired a core business structuring professional to help us put strategies and structure in place that will help us grow the business from a one man business to a standard trucking company.

One of our major goals of starting Robson Graham® Truck Service Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our trucking services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

At Robson Graham® Truck Service Inc., we will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Acquiring of trucks, vans and forklifts: In progress
  • Renting of Office Facility (Yard) in South Dakota: In Progress
  • Conducting Feasibility Studies: Completed
  • Start – up Capital Generation: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees and drivers: In Progress
  • Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (networking and membership of relevant organizations and chambers of commerce): Completed
  • Purchase of a 40 ton truck: Completed

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truck driver owner operator business plan

Create a Business Plan for Trucking as an Owner Operator

Create a Business Plan for Trucking as an Owner Operator

Starting a successful trucking business in 2024 as an owner-operator can be a profitable venture, but it requires careful planning and a solid business plan. Such a plan is essential for any business startup, including being a truck driver, as it outlines the company’s goals, operations, and financial projections. A well-crafted business plan can help secure funding, attract investors, and set your own trucking business on the path to success. You may be able to find a great business plan template by other entrepreneurs out there to act as a roadmap but we will break down some of the key points here. In this article, we will guide you through the steps to create a small business plan for your trucking business as an owner-operator.

Determine Your Business Structure

Before you start writing your business plan, you need to determine your business structure. There are several types of business owners, including sole proprietorship, partnership, limited liability company (LLC),and corporation. Each has its advantages and disadvantages, so it is essential to research and determine the best fit for your successful trucking company.

Develop Your Executive Summary

The executive summary is the first section of your trucking company business plan and should provide an overview of your company and its goals. It should be concise and attention-grabbing, highlighting the most critical aspects of your business plan. This section should include your company’s mission statement, business structure, services offered, target market, and financial projections.

Describe Your Company

In the company description section, you will provide a more detailed overview of your trucking business beyond just your business name. You will describe your business’s history, management team, ownership structure, and legal status. You should also highlight your unique selling proposition, the factors that set your business apart from competitors, and how you plan to provide quality services to your potential customers.

Outline Your Services

In the services section, you will describe the types of trucking services you will offer that will give you a competitive advantage, such as long-haul trucking or local deliveries. You should also detail the types of freight you plan to haul and your operating area. It is crucial to be specific about your services, as this will help you target your social media marketing efforts and attract the right clients.

Conduct a Market Analysis

A market analysis is a critical component of your business plan, as it helps you understand your industry, target market, and competitors. In this section, you will research and analyze truckers in your industry, identifying trends, growth opportunities, and potential challenges. You will also identify your target market, including the types of clients you plan to serve and their specific needs. Finally, you will conduct a competitive analysis, identifying your competitors and analyzing their strengths and weaknesses.

Develop a Sales and Marketing Plan

In the sales and marketing strategy section, you will outline your strategy for acquiring and retaining clients. This means how you will find loads on load boards or through a dispatcher to grow your client base. This section should include your pricing strategy, expected profit margin and predicted loss statement, advertising and promotional efforts, and sales goals. It is also essential to outline your bookkeeping, sales process, and include how you will generate leads, qualify prospects, and close sales. Working with a factoring company can also be a beneficial sales tool, as it provides you with access to cash flow and credit check services that can help you grow your business.

Outline Your Financial Plan

The financial plan is a crucial section of your business plan, as it outlines your company’s financial projections and funding requirements. In this section, you will detail your startup costs, operating expenses, and revenue projections. You should also include a cash flow statement, balance sheet, and income statement. It is essential to be realistic and conservative when developing your financial projections, as this will help you attract investors and secure funding.

As a truck owner operator in the trucking industry, creating a solid business plan is crucial for long-term success. Your business plan should include an executive summary, company description, market analysis, operations plan, marketing plan, and financial projections. It should also take into account the unique challenges of the trucking industry, such as fluctuating fuel costs, competition, and changing regulations.

While creating a business plan can seem like a daunting task, there are resources available to help you. A factoring company, for example, can provide valuable assistance in managing cash flow and getting paid on time. Additionally, seeking guidance from industry experts and other successful owner operators can provide insight and inspiration.

By taking the time to create a comprehensive business plan, you can set your trucking business up for success and avoid common pitfalls that lead to failure. With dedication, hard work, and a solid plan in place, you can achieve your goals as an owner operator in the trucking industry.

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Trucking Business Plan Template

Are you considering starting or growing a trucking business? If so, you need a business plan and you’re in the right place to learn how to complete it!

Whether you’re looking to secure funding and/or make more strategically-sound decisions about your operations and growth, this comprehensive trucking business plan guide will help you.

Below you’ll learn what to include in your plan and how to most efficiently complete it. So, fasten your seatbelt and let’s show you how to finish your plan and grow your trucking business!

How to Write a Trucking Business Plan

Below are links to each section of your trucking company business plan template:

  • Executive Summary
  • Company Overview
  • Industry Analysis
  • Customer Analysis
  • Competitive Analysis
  • Marketing Plan
  • Operations Plan
  • Management Team
  • Financial Plan

Next Section: Executive Summary >

Trucking Business Plan FAQs

What is the easiest way to complete my trucking business plan.

Growthink's Ultimate Trucking Business Plan Template allows you to quickly and easily complete a business plan for a trucking company. Our business plan template includes all the key sections necessary to write a trucking business plan including the executive summary, company description, management team, industry analysis, operations plan, financial plan, and more!

Where can I download a trucking company business plan PDF?

Our trucking business plan PDF template is a free resource to help you get started on your own business plan. You can download the trucking company business plan example pdf here. This is a business plan template you can use in PDF format for any type of trucking or transportation business.

What is a trucking business plan?

truck drivers

A trucking business plan for provides a snapshot of your trucking company as it stands today, and lays out your growth plan for the next five years. It explains your short term and long term goals, mission statement, operational plan and your strategy for reaching them. It also includes a market analysis to support your plans, sales strategy and show your potential target market size.   It should also include market research to support your plan, as well an operations plan, financial plan and a marketing plan.

A trucking business plan template makes it easy to write this crucial business document.

Is a trucking business profitable?

Although trucking companies vary in their rates of return, the trucking industry as a whole is generally quite profitable when compared to other types of business ventures.

The amount of money you can make is largely dependent on your trucking industry niche, client base, services provided, implemented business strategies, and other factors. However, the average trucking business owner earns approximately $56K in annual revenue, though many others have reported earning more than $100K per year after expenses.

Why do I need a trucking business plan?

If you’re looking to start a trucking business or grow your existing trucking business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your trucking business in order to improve your chances of success. Your trucking business plan is a living document that should be updated annually as your company grows and changes. 

How do I start a trucking business plan?

commercial motor vehicles

Once you determine the scope of your own trucking business, you will begin to conduct thorough market research and competitive analysis. You should know which region you plan to work in (in the case of trucking companies focusing on a specific geographical region) and whether you want to focus on a particular type of freight (e.g., heavy hauling vs. general commodities). Gather as much information as you can, including competitor profiles and market research reports. This should help you determine your competitive edge, the profile of your potential customers and a realistic price range for your trucking services or transporting goods. All of this information will be included in your business plan and will help convince potential investors if you are seeking funding.

What are the 7 steps to creating a successful trucking business?

transport goods

  • Conduct thorough research and analysis.
  • Gather as much information as you can, including competitor profiles, industry trends, government regulations and market analysis reports.
  • Determine your competitive advantage, ideal target customer profile, and a pricing strategy.
  • Meet with an accountant or financial planner with trucking business knowledge to determine what legal structure and business model is best for you.
  • Establish LLCs or corporations in addition to co-ops if desired.
  • Choose the trucking company name carefully and secure all necessary trademarks to prevent others from legally using them in your field of business.
  • Use a trucking business plan template to write a successful trucking business plan or work with a business plan expert to write a trucking business plan that's tailored for your particular needs and financial goals.

How much money should I have to start a trucking company?

Starting a trucking company can cost as little as $10,000 for an individual owner-operator who leases their truck, and as much as $1 million or more for someone looking to have a fleet of trucks.

The biggest startup cost is typically the purchase or lease of trucks: The cost of a truck varies based on the make, model, and condition. On average, you might spend between $80,000 to $150,000 per truck to purchase new trucks. The average cost to lease a truck ranges from approximately $1,000 to $2,500 per month, but you’ll also need a down payment of several thousand dollars.

There are a wide range of other operating costs associated with running your trucking business that you’ll incur. You generally want to have enough capital to pay for 3 months of these costs when you start. Specific costs include the following:

Fuel: The annual fuel cost per truck can range from $30,000 to $70,000, depending on fuel efficiency and distance traveled.

Maintenance and repairs: Budget for routine maintenance costs and unexpected repairs. This can cost approximately $15,000 to $25,000 per truck annually.

Commercial truck insurance: The cost of insurance depends on factors like the type of cargo you carry and your driving history. On average, expect to pay around $9,000 to $12,000 per truck per year.

Operating authority (MC number): The Federal Motor Carrier Safety Administration (FMCSA) charges a fee for obtaining an MC number, which can cost around $300.

State permits and licenses: Costs can vary by state but typically range from $1,000 to $5,000.

Driver wages: The salary for truck drivers varies based on experience and location. Expect to pay an average of $40,000 to $70,000 per qualified driver annually.

Office space and equipment: Costs for an office space, computers, and other administrative essentials can vary widely depending on location but might average around $10,000 to $40,000 per year.

Compliance software and services: Investing in compliance software or services to ensure your company adheres to safety regulations can cost around $5,000 to $10,000 annually.

Marketing costs and advertising expenses: Depending on your marketing strategy, budget for promotional activities, which can range from a few thousand dollars to tens of thousands per year.

How long should my trucking company business plan be?

It's best to try to keep your trucking company business plan between 15 and 30 pages including your financial statements (which belong in the appendix), but there are no firm rules. Length is determined by how thorough you need to be. If you're just looking for funding for new equipment, for instance, your plan may only require 15 pages of material, but you will still need a financial model. On the other hand, if you're looking for outside investment or planning on expanding into new markets, it may require a more comprehensive business plan to more thoroughly explain the opportunity and why you’re qualified to be successful.

Will I have to attach expenses and budgets to my trucking company business plan?

business plan template for trucking company

What is the best business structure for a trucking company?

truck owner operator

Most of the time, trucking companies start as sole proprietorships, which are the simplest and most inexpensive to maintain. You may also establish LLCs or corporations in addition to co-ops.

What are the most important elements in a trucking company business plan?

freight lanes

What are the sources of funding for a trucking business?

With regards to funding, financing options for a trucking business include bank loans and angel investors. With regards to bank business loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan, complete with a cash flow statement, income statements, loss statement and balance sheets. Such a plan will give them the confidence that you can run a successful business. 

The second most common form of funding for a trucking business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a trucking business.

How do I find financing for my trucking company?

There are several sources of financing available specifically for established trucking businesses including commercial loans, small business administration (SBA) loans, and credit cards.  Many financial institutions can provide a loan of some type to help you get started. All of these can help cover the cost of purchasing new trucks along with other equipment.

Having realistic financial forecasts, backed by research will help secure financing.


  • Trucking Business Plan
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Trucking Business Plan Summary

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How To Write a Winning Owner Operator Business Plan + Template

Business Plan-DB

Creating a business plan is essential for any business, but it can be especially helpful for owner operator trucking businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every owner operator trucking business owner should include in their business plan.

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What is an Owner Operator Trucking Business Plan?

An owner operator  business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Owner Operator Trucking Business Plan?

An owner operator trucking business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Owner Operator Business Plan

The following are the key components of a successful owner operator business plan:

Executive Summary

The executive summary of an owner operator business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your owner operator trucking company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your owner operator trucking business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your owner operator trucking firm, mention this.

Industry Analysis

The industry or market analysis is an important component of an owner operator business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the owner operator trucking industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, an owner operator trucking business’ customers may include businesses that need to transport goods or individuals who need to move their belongings from one location to another.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or owner operator trucking services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your owner operator trucking business via word-of-mouth marketing.

Operations Plan

This part of your owner operator business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an owner operator trucking business include reaching $X in sales. Other examples include adding new services, expanding into a new geographic market, and hiring new personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific owner operator trucking industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Owner Operator Trucking Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Owner Operator Trucking Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup owner operator trucking business.

Sample Cash Flow Statement for a Startup Owner Operator Trucking Company

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your owner operator trucking company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any owner operator trucking business. If you plan to seek financing, investors, or partners, you’ll need a  business plan. Even if you’re not looking for funding, a business plan can still be a helpful tool to organize your thoughts and map out your company’s future.  

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How to write a business plan for a truck owner-operator company?

truck owner-operator company business plan

Writing a business plan for a truck owner-operator company can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a truck owner-operator company business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a truck owner-operator company?

  • What information is needed to create a business plan for a truck owner-operator company?
  • What goes in the financial forecast for a truck owner-operator company?
  • What goes in the written part of a truck owner-operator company business plan?
  • What tool can I use to write my truck owner-operator company business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a truck owner-operator company business plan in the first place.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your truck owner-operator company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your truck owner-operator company to be in the next three to five years.

Once you have a clear destination for your truck owner-operator company, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small truck owner-operator company runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your truck owner-operator company's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your truck owner-operator company business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your truck owner-operator company's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Whether you are a startup or an existing business, writing a detailed truck owner-operator company business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your truck owner-operator company has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a truck owner-operator company, let's take a look at what information is needed to create one.

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Information needed to create a business plan for a truck owner-operator company

Drafting a truck owner-operator company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a truck owner-operator company

Carrying out market research before writing a business plan for a truck owner-operator company is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your truck owner-operator company.

Truck owner operator business plan: successful entrepreneur

Developing the marketing plan for a truck owner-operator company

Before delving into your truck owner-operator company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a truck owner-operator company

As you embark on starting or expanding your truck owner-operator company, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A truck owner-operator company might incur the cost of hiring a driver, which could include wages, benefits, and taxes, as well as the cost of purchasing and maintaining a truck, such as fuel, insurance, and repairs. The company might also need to pay for any additional equipment needed, such as a trailer or a GPS system.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your truck owner-operator company's financial forecast?

The financial forecast of your truck owner-operator company will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a truck owner-operator company are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a truck owner-operator company shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a truck owner-operator company business plan

A healthy truck owner-operator company's P&L statement should show:

  • Sales growing at (minimum) or above (better) inflation
  • Stable (minimum) or expanding (better) profit margins
  • A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established truck owner-operator company.

The forecasted balance sheet of your truck owner-operator company

The projected balance sheet of your truck owner-operator company will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a truck owner-operator company business plan example

Analysing your truck owner-operator company projected balance sheet provides an understanding of your truck owner-operator company's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your truck owner-operator company's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your truck owner-operator company has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your truck owner-operator company business plan.

example of projected cash flow forecast in a truck owner-operator company business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

  • Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
  • Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
  • Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your truck owner-operator company business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a truck owner-operator company.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a truck owner-operator company business plan

This table helps size the investment required to set up the truck owner-operator company, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your truck owner-operator company business plan, let's have a look at the written part of the plan.

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The written part of a truck owner-operator company business plan

The written part of a truck owner-operator company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a truck owner-operator company business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your truck owner-operator company's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your truck owner-operator company's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your truck owner-operator company's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your truck owner-operator company to a third party financier, you may want to emphasize the potential opportunity for growth. Depending on the region, there could be an abundance of potential customers that could benefit from your services. You may also want to describe the potential for favorable taxation and infrastructure in the area. Additionally, you could highlight the potential for access to a wide range of transportation routes, as well as the local availability of resources necessary for success.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your truck owner-operator company business plan should include a detailed description of what your company sells to its customers. 

For example, your truck owner-operator company could offer transportation services, including pickup and delivery of freight and goods to customers. Additionally, you could offer storage services for customers who need a secure location to store their goods, as well as warehousing and inventory management services. Your company could also offer package tracking services that would allow customers to track their shipments in real time. These services would provide customers with reliable and convenient options to transport goods and maintain inventory.

The reader will want to understand what makes your truck owner-operator company unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

Truck owner operator: products and services section

4. The market analysis

When outlining your market analysis in the truck owner-operator company business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your truck owner-operator company, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your truck owner-operator company targets. Explain how your products and services are tailored to meet the unique needs of these customers.

In the competition subsection, introduce your main competitors and explain what sets your truck owner-operator company apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your truck owner-operator company.

5. The strategy section

When writing the strategy section of a business plan for your truck owner-operator company, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your truck owner-operator company could face financial risks. For example, unexpected costs such as repairs or maintenance may arise, leading to financial instability. Additionally, there could be risks associated with cargo. Cargo may be damaged in transit, leading to legal complications and financial losses.

6. The operations section

The operations of your truck owner-operator company must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your truck owner-operator company - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

Your truck, know-how, as well as your brand are likely to be the main key assets of your truck owner-operator company.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a truck owner-operator company business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my truck owner-operator company's business plan?

There are two main ways of creating your truck owner-operator company business plan:

  • Using specialized business planning software,
  • Hiring a business plan writer.

Using an online business plan software for your truck owner-operator company's business plan

Using online business planning software is the most efficient and modern way to write a truck owner-operator company business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your truck owner-operator company's business plan

Outsourcing your truck owner-operator company business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your truck owner-operator company business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your truck owner-operator company's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a truck owner-operator company business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your truck owner-operator company business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a truck owner-operator company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a truck owner-operator company? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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truck driver owner operator business plan

How to Create a Trucking Business Plan for Owner Operators

truck driver owner operator business plan

Are you an Owner Operator who has been driving for a while and is ready to branch out on your own? Did you just get your CDL and want to drive for yourself from that very first mile? No matter where you’re at in your trucking journey it is imperative that you have a well-thought-out business plan that not only can be pitched to possible lenders and investors but also gives you a basic blueprint to follow as your business progresses. 

What is an Owner Operator in the Trucking Business

An Owner Operator in the trucking business is a driver or company owner that drives their own truck. They can drive either under their own authority or they can choose to lease their units to a larger company. Either way, they are in charge of all operating costs for the equipment including fuel, payments, maintenance, and some lines of insurance coverage. 

The Basics of Writing a Business Plan for an Owner Operator

Once you have completed all of the steps to get your business legal and ready to start trucking, including registering your company name and getting a Federal EIN Number, applying and receiving your DOT number, applying and receiving your MC number with the FMCSA, have your insurance in place and make sure your IRP plates are good to go. 

After you get all of these pieces out of the way you are ready to set up your Business Plan that you can use to prove to yourself and to others that your business is ready to be successful and that you are knowledgeable and capable of running a trucking business. 

You will want to make sure that you don’t use repetitive speech or blend in with other business plans with your wording but all business plans will be made up of the same components or sections. 

  • Executive Summary
  • Company Description
  • Services Offered/Experience That You Bring in These Specific Services
  • Market Analysis
  • Sales & Marketing
  • Funding Request
  • Financial Projections

How to Write the Executive Summary of Your Own Business Plan

The executive summary of your business plan is where you tell people who you are, what you bring to the table as far as experience and dependability, the mission you have set for your company as well as a place to show off some of your knowledge of some of the industry’s key terminology. 

While lenders and investors are going to be looking for the same outline of an executive summary it is vital that you make this a first impression of your business that helps you to stand out from the competition and make them want to invest in you and your business. If writing really isn’t your thing and you struggle to put your thoughts onto paper it could be worth it to hire a professional writer to help you get your expertise delivered properly in your business plan. 

The Financial Section of Your Own Business Plan

When presenting your business plan to potential lenders and investors, as well as when you’re writing out your plan for yourself it is important to make sure you have figured out the financial aspect to show the business can be profitable for everyone involved. 

This is a good place to show that you are familiar with financial aspects of the business such as balance sheets, profit & loss statements, taxes and corporate structure of running a business, different types of rates including sport market and contract, and your plan (preferably through 5 years) of how you are going to use all of this data to make your business profitable. 

If you aren’t familiar with some of this terminology or aren’t sure about how to factor in what rates you need to make in order to pay the bills as well as how the rates can fluctuate depending on how the market is at any given time it might be a good idea to look into some online classes or classes offered by your local community college to get you more prepared in this sector.

Many owner operators are great drivers and have lots of experience being on the road but aren’t as well-versed in the x’s and o’s of building the spreadsheets, completing the paperwork and factoring in all of the different aspects of the financial side of the business. With the endless options for education in today’s world there is definitely no shame in using the resources available to give your business and you the best chance at success. 

Conclusion and Next Steps

The best business plans are going to be filled with detailed and accurate information that not only presents well to outsiders but also gives you a good idea of where you’re at in being prepared to run a profitable business . It’s important that you don’t just throw this together in hopes that someone might bite at the chance to work with you. It is just as important that you are aware of all of the possibilities of what to factor in to make sure that you’re not setting yourself or your family up for a bad situation if you misfigure something or if the freight dries up for any given amount of time. 

Once your plan is researched, prepared and ready to go you can take a few different steps. If you have the assets available and can hit the road with the equipment that you have then get on the road and get to trucking. Build that plan and continue to expand your knowledge and experience in the case you may want to grow in the future. 

With so many different options available to run a successful trucking business it is important for you to find what works best for you and your business plan going forward. Once you’ve situated your plan, you’ll start thinking about expenses and ways to reduce costs. Enter a lightweight TMS by Truckbase. Our system will enable you to cut back on time spent in the office, whether it’s done by yourself or someone else. Truckbase can assist you in many aspects of your business. Sign up for a free demo today and learn why owner-operators are switching to Truckbase.

Schedule your demo today to understand how Truckbase can help.

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truck driver owner operator business plan



Key Strategies for an Effective Owner Operator Business Plan

by Baily Sandage | Jan 11, 2024 | Uncategorized

owner operator business plan

Starting your own trucking business as an owner-operator is both an exciting and daunting venture. You’re not alone in feeling overwhelmed by the complexity of crafting a successful business plan. It’s a common hurdle for many in your shoes, seeking to transform their trucking career into a thriving, independent business.

Crafting a Winning Owner-Operator Business Plan

Imagine John, an experienced driver, ready to steer his career towards owning a business. He faces the same challenges you do: understanding regulatory requirements, passing the new entrant safety audit , acquiring a DOT number, and ensuring compliance. These obstacles are casting a shadow of doubt over his dream.

Picture this: a world where these challenges are just milestones, not roadblocks. You’re at the helm of a successful trucking operation, with all regulatory and compliance boxes checked. This freedom allows you to focus on growing your business, finding better routes, and maximizing profits. It’s a world of opportunities, unlocked by overcoming initial hurdles.

Your Roadmap to Success

  • Develop a Robust Business Plan: Outline your business goals, financial plan, and strategies.
  • Understand and Prepare for the New Entrant Safety Audit: This critical step ensures your compliance with safety standards.
  • Acquiring Your DOT Number: Typically, it takes around one week to get a DOT number, but preparation is key.
  • Stay Informed and Compliant: Regularly update yourself on DOT regulations and ensure your business adheres to these standards.
  • Invest in Adequate Insurance: Protect your business against unforeseen events and liabilities.
  • A DOT Inspection Checklist : Maintain your fleet with routine checks to avoid any compliance issues.

Frequently Asked Questions

  • How long does it take to get a DOT number ? Usually, it takes about one week to obtain a DOT number, but preparation for compliance starts much earlier.
  • What is crucial in passing the new entrant safety audit? Maintaining accurate logs, ensuring vehicle safety, and having proper insurance are key.
  • Why is compliance so important? Compliance is not just about following rules; it’s about ensuring the safety of your operations and the longevity of your business.

Connecting Through Shared Experiences

Think about your current challenges in starting your trucking business. What steps can you take today to move closer to your goal?

Your journey as an owner-operator, though filled with challenges, is a path to independence and success. At TruckingHQ, we understand the intricacies of this journey and are here to guide you through every step. Connect with us for personalized advice and solutions to create a thriving owner-operator business plan. Let’s steer your dream into reality together!

About This Site

TruckingHQ is here to help transportation companies navigate regulation, compliance, and back office paperwork.

Sample Truck Owner Operator Business Plan

Truck owner operator business plan pdf sample.

Truckers are an essential part of conducting business.

They help haul heavy or oversized goods from one part of the country to the other. Truckers move anything from fuels for gas stations and industries to building materials and anything you can think of.

So, you need trucks to move stuff from the sea inland. If large materials have to be moved, then truckers are those who can move them. Trucks and truckers are a veritable part of the haulage industry.

Seeing the prospects of the trucking industry, here’s a Truck Owner Business Plan sample to help you set up your own truck business.

Here is a sample business plan for starting an owner-operator trucking business. The venture is a worthwhile one.

Business Name: O’Connor Haulage Limited

Executive Summary

  • Our Products and Services

Vision Statement

Mission Statement

Business Structure

Market Analysis

  • Sales and Marketing Strategy
  • Financial Plan

Competitive Advantage

O’Connor Haulage is based in Malibu, California. They are focused on providing haulage services for the construction industry in America.

So they are always helping to transport sand, stone, shingles, and other building materials. They also deliver imported goods from the coast to the inland part of the country.

There are loads of opportunities in the trucking industry, and O’Connor is in the bid to position itself to exploit those opportunities.

Products and Services

O’Connor Haulage gives out trucks for lease and engages in the delivery of building materials. Their services are in two ways: they can hire out the trucks, and the hiree provides a driver.

Or O’Connor uses its vehicle and driver to get the materials and deliver them.

Not all construction companies have trucks, and not all companies dealing in building material production have trunks. So there’s a gap between the manufacturers, the builders, and the truckers that help bridge this gap.

This company will be servicing the state of California and its environs.

The vision is to provide world-class haulage services to our customers.

The mission is to be the biggest and best haulage service company in the U.S.

The CEO of O’Connor Haulage is Mike O’Connor; he is the company’s founder and majority shareholder. There are also different managers in charge of servicing the various areas of California.

These managers make sure our customers in these areas are well treated. Of course, we have truck parks in the different parts of the state for ease of conducting business.

Market Trend

I was looking at the fact that many developers are putting up luxury buildings in California and yet want to save as much cost as possible.

Haulers and truckers, therefore, are in good demand in California. O’Connor Haulages is focusing on the construction industry, seeing a gap that needs to be filled.

O’Connor is also involved in the haulage of electronic products from the ports and coasts and bringing them inland. With many goods coming in from   China and then remaining in the ports due to difficulty in getting offers, there’s an excellent market for haulages and Logistics service providers.

Target Market

Our target markets, for starters, are manufacturers of building materials. A lot of them like to hand over logistics to other companies. So that’s where we come in. We go to the factories, pick up their products, and move them into the markets.

Our next market is builders since they are the consumers of these building materials. The importers and exporters are also part of the target markets. They are known to move products through and from the ports.

Sales Marketing and Strategy

  • We already have a good reputation amongst the builders as our services to them have been top-notch. Many of this sector’s business is through referrals; therefore, we know we will do well in that aspect.
  • We are also bringing in some seasoned professionals with experience in the logistics and transport optimization field to help improve the services we render.
  • There are enormous billboard advertisements around California to create more awareness about our services.
  • We’ll start a blog soon and advertise on Google Adwords and Facebook. These are the strategies we are using for marketing.

Financial Plan Source of Startup Capital

We plan to start offices in New York soon, and we will need $5 million for that. O’Connor already has $1 million in cash and assets. Other investors will be bringing in the remaining $4 million.

In the Malibu area of California, we are already a well-known company. This will do well for us. And we are in a narrow niche, just transporting building materials and electronics from the ports.

Therefore, we are not stretched thin, and have expertise in this area; thus, we will always satisfy our customers.

If you want to start a Truck owner company, here’s a business plan that will guide you in doing exactly that.

Related posts:

  • How to Become a Box Truck Owner Operator
  • 7 Best Owner Operator Lease Programs for Truckers
  • Is Being An Owner Operator Worth It? Profitability

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How to Be a Successful Owner-Operator Truck Driver

truck driver owner operator business plan

Working as owner-operators can be exciting and rewarding, while also filling you with pride. As your own boss, you manage day-to-day operations and your own driving schedule.

On the flip side, being an owner-operator also comes with more responsibilities and possible pitfalls if you don’t manage your business effectively. Use these tips to help you become and stay a successful owner-operator.

Create a Business Plan as an Owner-Operator Truck Driver

Business plans aren’t just for large corporations. They suit all entrepreneurs, which includes owner-operators. 

A business plan helps you plan for your business, which includes managing yourself, operating the business and growing your business.

Key items to include in a business plan are:

  • Executive Summary – a short description of what our business does, where it is located and the target audience it serves.
  • Company Overview – an overview of the company, how you started it and plans for continued success.
  • Marketing Plan – a plan for how you intend to find business, such as via websites, social media, peers, etc., and show the value your business provides.
  • Goals and Milestones – a list or spreadsheet of profit goals, plans for growth, adding staff, etc.
  • Financial Plan – a list or spreadsheet showing investments, debits and revenue projections.

Know Your Profit Margin

Business experts typically say a healthy business has a profit margin of 10-20% .

To track your profit margin, start by calculating your gross profit. This is the difference between your revenue and operating expenses. Divide your gross profit by your total revenue to get your profit margin percentage.

An easy way to keep track of this is to incorporate a system for managing and tracking finances. This also helps when filing taxes. You can manage this with your own spreadsheet but may want to consider a trucking software system as your business grows.

Balance the Lifestyle

As an owner-operator, you may face additional challenges that come from being a business owner who is on the road for extended periods of time.

Maintaining a good work-life balance is important to keep you healthy, avoid burnout and keep you enjoying truck driving.

One of the biggest challenges most truck drivers face is balancing being away from family and friends. Communication is key. You also must take time to make time for those important people in your life.

Today’s technology makes it easier than ever before to stay connected and keep your personal relationships healthy and strong. Here are six ways technology can help you stay connected:

6 Ways Truckers Can Stay Connected with Family

Prioritize Your Health

As a business owner, it’s important to take care of your health so you can keep your business running smoothly. 

Prepare healthy meals, exercise regularly, stay connected with family and friends and keep stress under control. Here are some additional articles and tips for a healthy lifestyle while trucking:

A Truck Driver’s Tips on How to Eat Healthy Fitness Apps Perfect for Truckers Road Rage Be Gone: Tips for Keeping Your Cool Behind the Wheel

Market Yourself

It can be tough to find loads outside of load boards to keep your business growing. This is where marketing and your marketing plan come in handy. Here are a few marketing tips to help spread your company name to gain more business.

  • Ask for reviews and recommendations from current customers
  • Offer incentives for referrals
  • Use social media to create an online presence
  • Join industry associations and attend events

Also, be sure to plan time for marketing and customer outreach. Research current companies that are actively recruiting and looking for drivers and owner-operators.

Driven by the Best

At Classic Carriers, we are actively hiring owner-operators.

Owner-operator jobs now include an $5,000 sign-on bonus for drivers with 2 or more years of experience. Gain great pay and benefits, safety bonuses, weekend pay and a maintenance/repair shop to save you on costs. 

Apply for an Owner-Operator Job at Classic Carriers today!

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Owner Operator Business Plan 6: Financial Statement

by TruckingOffice | Business Plan , Trucking Authority , Trucking Software | 0 comments

Owner Operator Business Plan 6: Financial Statement

Building an Owner-Operator Trucking Business Plan

Your business plan will have

  • an executive summary
  • a company overview
  • a marketing plan
  • a set of goals or milestones
  • a list of the current staff
  • a financial plan.

TruckingOffice can help you as we break down each step of writing your owner-operator trucking business plan for your success.

Financial Reports

There are “numbers” people in the world, and there are people who aren’t.  That’s a pretty grand stereotype, but we all know what we are by the time we get our first driver’s license.  So when it comes to financial reports, there are some of us who are going to stop right now and run the opposite direction.  Others have been wondering when we were going to get to talk about the dollars and sense of the business.

Sense of the Business

We all love the comfort of a safety net under us that’s fully funded.  The emergency fund, the savings, the paid off loans – all of those give a sense of security so that if something horrible happens, we’ve got it covered.  For small business owners, that sense of security should be called a sense of the business – that things are going well and you can make some reasonably good predictions for the future.

The financial report is the sense of the business in numbers.  What have you done in the past can be an indicator of your future, so providing some of those details needs to be included in the business report.

A Profit and Loss Statement is a traditional business accounting report.  It’s often the first thing a loan officer will look for in the stack of forms when you apply for a loan.

According to Investopedia , a P&L is

The profit and loss (P&L) statement is a financial statement that summarizes the revenues, costs and expenses incurred during a specified period, usually a fiscal quarter or year. The P&L statement is synonymous with the  income statement . These records provide information about a company’s ability or inability to generate profit by increasing revenue, reducing costs or both. Some refer to the P&L statement as a statement of profit and loss, income statement, statement of operations, statement of financial results or income, earnings statement or expense statement.

You can find samples online for examples or PDFs to fill in.  TruckingOffice offers a P&L statement in its report feature. If you use accounting software, it’s likely a report you can print.

Sales Projections

Based on past years’ records, you may be able to predict your probable activity in the coming year.  Trucking is a very seasonal job for many people; the loads drop in January through March, then start increasing through the summer.  The holidays can be very profitable for some truckers.  By looking at previous years’ data, you can make some guesses.  Along with your goals and milestones planning, you may be able to show growth in your earnings over the coming three years.  Keep this part of the business plan as simple as possible.  Details in projections aren’t expected or necessary.

Personnel Expenses

What are your business expenses related to you and your employees?  Insurance, payroll taxes, and bonuses should be thought about as well as pay for services for your bookkeeper/accountant or another driver.  This won’t include temporary workers or contractors such as a tax accountant or mechanic.  If you hire a website designer, you won’t keep that person on staff permanently either.  Put together a list of employees and the cost of having them on your payroll.

Cash Flow Statement

Don’t confuse the Cash Flow Statement with the P&L Statement:  they use the same numbers but show a very different picture of your business.

This is another standard accounting report that shows how money flows through your business.  You may show profits on the P&L statement but if an invoice is late, it has an impact on your ability to pay your bills. Some accounting programs can print this statement.  It’s not a difficult statement to create for a small business like an owner-operator trucking business.  We found an excellent example on Fundera.com  of how the cash flow is calculated and how to produce one without investing in expensive software.  This may become a report that you consider frequently, as it shows how you know you’re making a profit, but the bank balance doesn’t show it.

Business Balance Sheet

What’s the net worth of your company?  The Balance Sheet will show it.  This is the highest overview of your company.  You will list the company assets (what do you own), the company liabilities (what do you owe), and the owner’s equity stake in the business (how much of the business you own vs. how many investors hold what percentage of the company.) Subtract the company liabilities from the company assets and you have a company balance sheet.  Be sure to date this balance sheet, especially if you have loans.  Those figures change monthly.

Exit Strategy

What do you want to do with your owner-operator business when you’re ready to retire?  Could someone buy your business out?  Do you have a child or relative who wants to take over from you?  Will cash be involved in that process?  If this is the first time you’ve thought about this, you may want to consult with the other stakeholders or owners of your business, or your spouse. What are their expectations about the future of your company?

Getting a Loan? Use of Funds

If you are using this business plan for a loan or financing, then you need to explain what you’re going to use the money for.  This isn’t a wish list.  Be specific about the use of the money along with estimates of the costs.  You don’t need to provide actual contracts unless the financing company or the bank ask for them – to cover an expensive repair or purchase.

Approaching an Investor?

If you’re approaching an investor to buy a percentage of the value of your company, we recommend you watch an episode or three of Shark Tank . Not every investor is Mr. Wonderful, but you need to be prepared to answer some tough, specific questions.  This section of the owner-operator trucking business plan will help you prove the value of your company.

The Financial Statements Carry Weight

{That’s a truck joke, right?)  The numbers are important to your business plan because what we measure, we can improve.  While predictions aren’t to be written in stone, this section weighs heavily in showing your commitment to your business long term.  By looking forward with goals and milestones, this section lays out a solid plan for the future of your trucking business.

Ask for help if you need it.  You can find financial planners who specialize in helping companies prepare their financial statements.  Even if you’re uncomfortable with numbers, find someone you can trust to help you.  They’re worth what you’re going to pay them for their services.

Why It Is Important to Have a Business Plan

Even if you’re new to the trucking industry, you’ve already learned that there’s more to it than being a safe driver and delivering goods on time. You have to stay on top of everything from expenses, costs, mileage, invoices, taxes, truck maintenance, and so much more.  That’s why it’s best to have a detailed business plan to keep you headed in the right direction.  

Not only does a business plan keep your trucking business organized, it will improve your chance of seeing your dream come true. Think of the business plan as a road map for success.  Just as you follow directions on a GPS to your next drop, you can follow your business plan to the next step to develop a thriving, profitable operation.

When it comes to running a trucking business, numbers can be your friend or enemy.  Math errors can result in fines or penalties that throw your operation off course.  But with a solid business plan in conjunction with a reliable trucking software program, you will stay on track.  If you’re ready for a TMS package that is right for your operation, give TruckingOffice a try.  We’re here to make your job easier and more profitable.    See what you think about our TMS by signing up for this free trial today.

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See Work Plan

Project overseer will use the following evaluation indicators:

·      Compliance with the timeline elaborated by the Steering Committee and generally reflected in Section 5 of the Project Proposal.

·      The PO will gather information from economies through nominated experts and circulated questionnaires to perform initial research. Then, once the recommendations of the workshop are issued a comparative analysis with the current situation will be performed and further Action Plan will be developed by PO and GIT/IIEG members for economies to comply with recommendations. The Action Plan is to be adopted by GIT and IIEG and will be discussed during the upcoming meetings and checked against its implementation. Further action is to be proposed for higher levels (ECOTECH/TMM) through TPTWG mechanisms.

·      The Project overseer will circulate a questionnaire to the Workshop participants to gather the feedback on the Workshop itself (topic, organization etc) and possible follow-up ideas to spread the outcomes of the Workshop to broader audience in APEC and non-APEC economies, to use the Workshop outcomes in upcoming and future projects.

·      Number of Workshop participants (approx. 60 participants are planned)

·     Number of ideas officially approved by the relevant government authorities with reference to workshop results.

·     The PO will participate in the upcoming TPTWG36 meeting to discuss the project and include the wording on the mechanism of exchange of information and coordinating activities into the final report of IIEG. The issue of using advanced ATMS technologies will be raised at future TPTWG meetings as one of the best ways to enhance the global supply chain routes in the Asia-Pacific region. The PO will also share the results of the project with non-APEC economies that are also involved in the global supply chain and are major consumers (Europe, Middle East, CIS countries).

·    Project results will be taken into account by Russia as one of the major supplier of space services.

The Project helps to contribute to the framework established in APEC fora and to the initiatives recently launched by the Russian Federation as APEC 2012 Host Economy. In particular, the project was announced to be in support of the “Development of Intelligent Supply Chains” initiative presented at SOM-1, CTI-1 and to TPTWG (intersessionally) and further discussed during the Friends of the Chair Meeting and SOM-2 in Kazan this June.

As soon as the project is finally approved project co-sponsors and other interested APEC-economies (with the help of TPTWG (incl. IIEG, GIT) members) will be invited to determine local institutions, agencies or experts to attend the Workshop and share their experience and studies results to contribute to the discussions and final documents of the Workshop. At the same time the Workshop Agenda will be elaborated to consider the largest range of experience on the Workshop issue.

Key experts working in the Russian Logistics and Transportation Centre in Sochi will be invited as speakers to share unique and up-to-date experience.

The project outcomes can contribute to costs reduction for infrastructure investment and removal of bottlenecks in supply chains. The importance of economic aspect of the project’s topic is in a direct way underlined by 2012 Meeting of APEC Ministers Responsible for Trade and its Statement^

“We instruct officials to advance the discussion on the technological enhancement of supply chains with a view to forming intelligent supply chains and making them greener, smarter, more efficient and visible. We support continued discussion by officials on enhancing supply chain visibility and better coordination through tracking technologies , developing early warning systems, and better control of transportation of bulky and dangerous goods or hazardous materials, and enhancing logistics sub-providers capacity”.


The project develops ideas from previous APEC projects, e.g. “Management of Security, Safety and Emerging Technology in Global Intermodal Transportation and Supply Chain Systems” and takes into account findings of the Policy Support Unit report “The Economic Impact of Enhanced Multimodal Connectivity in the APEC Region” (May, 2010).

The results of other relevant projects such as “Supply Chain Visibility” Workshop and "Transborder Control and Optimal Transborder Logistics” Workshop are to be considered as well. The key point will be developed in a practical manner - the number of international trade-related parties continue to increase, and work related to the global supply chain becomes even more complicated. So manufacturers, logistics operators and others need to be aware of the changes in real time, and modify their global sales, production, and logistics plans accordingly. The main driver in this process is broader usage of new technologies in transactions of intermodal transborder cargo movement.

The project is largely based on recommendations elaborated during the APEC Workshop “GNSS Application for Seamless Transport Supply Chain Connectivity in APEC”, Vladivostok, Russia, 2011. It aims at further development of the workshop key outcomes to study the necessity and feasibility of setting up dispatching centres on main freight routes in APEC economies, borderline areas, ports, etc. to promote a seamless supply chain; to define goals, objectives and a clear structure of dispatching centres.

The recommendations of the previous project directly mention the need to transfer the concept of dispatching centres into the concept of automated logistics and transportation centers equipped not only with GNSS-based, but also with ITS technologies. Lessons learned from the previous workshop showed that GNSS-based technologies are not sufficient enough for establishing seamless supply chains. The application of ITS along with GNSS-technologies tracking and monitoring technologies will greatly contribute to enhancing the effectiveness of transportation management and transport system in the Asia-Pacific region as a whole which is also noted by the previous workshop final document.


APEC is the best source to support the project, because APEC as an intergovernmental forum pays a lot of attention to the topic of transportation industry.

The issue of intensified implementation of innovations in all transportation and logistics areas including ITS and GNSS location-based guidance and navigation systems is widely discussed on different levels at APEC meetings. The project develops the ideas from previous APEC projects and will be useful for all APEC economies.

APEC serves as a perfect framework for expertise sharing as regards to exchange of best practices and technological solution within the Asia-Pacific, being the most rapidly developing region of the world.

The project will continue to make the appropriate effect even after termination of its financing from APEC budget by means of conditions arrangement for the “launching” of horizontal integration processes aiming at coordinated development of transport and logistics infrastructure in order to get a synergetic effect in the sphere of the world trade.

The development of the project will contribute to the harmonization of specifications for information exchange between all transport logistics chain participants which will stimulate the increase of efficiency and quality of transportation and terminal services.

Agreed forward-looking solutions (reflected in the elaborated recommendations) will be generated in respect of implementation of other projects aiming at development of transport and logistics infrastructure and information networks integration for the purpose of competitive growth on the world transportation services market as a result of the project development.

It is particularly important that the project largely builds on the results of the previous work and thus, ensures the sustainability of overall topic of discussion. Application of experience of the APEC Workshop “GNSS Application for Seamless Transport Supply Chain Connectivity in APEC”, held in Vladivostok, Russia in 2011 in the new project is to be seen as a sustainable development of innovative agenda in IIEG and GIT.

The sustainability will be ensured by the Russian delegation (incl. PO) to TPTWG via inclusion of the ATMS topic into upcoming TPTWG meetings. Possible new projects on this topic will be further discussed, based on the outcomes of the Project.

The results of the project will be published on the related web-site with links on APEC fora web-sites with open access. This will make the Project outputs available for interested authorities, stakeholders and beneficiaries to use in their work.

- This project will make possible the cooperation between the Russian Federation and APEC economies on issues of development of all transportation types, transport infrastructure, information and logistics technologies, as a result of which all concerned and beneficiary parties will receive information support;

- This project is targeted to synchronize the development of documents, technologies and specifications, used for information exchange in the sphere of transport and logistics service performance in the Russian Federation and APEC economies, due to the above actions all concerned and beneficiary parties will be able to reduce their time consumption and cut their costs;

- This project will lay the basis for efficient performance of the reliable information acquisition system in respect to the transportation and logistics performance and its monitoring, required by both concerned and beneficiary parties in order to make their justified forecasts and development programs;

- This project will predetermine all necessary conditions for attraction of potential investors for financing in the sphere of transport and logistics development on a long-term basis and for possibility for all concerned and beneficiary parties to agree their plans and act jointly in the field of transport infrastructure and information technologies development. ----------------------------  

Upon the completion of the project the integration processes in the sphere of transport and logistics and practical creation of all mechanisms and information technologies supporting the process will be further implemented which will let the original information and logistics product for monitoring of transport and cargo flows enter the global markets (world, European, Asian, etc.), as well as the inner market of Russia. Successive implementation of the further steps will be specified within the project in detail.

Moreover, as stated in project objectives it seeks to establish a mechanism of experience sharing as regards to AMTS use and to bring this issue to the agenda of relevant TPTWG bodies.

The Project overseer is Mr. Alexander Bochkarev, Deputy Head of International Contractual Department of the Federal Space Agency (Roscosmos). Mr. Bochkarev has worked on APEC related issues in Roscosmos since 2009 and currently covers a portfolio of issues in APEC related to navigation, transportation, satellite technologies etc. He has relevant experience in international projects as project overseer. Prior to this he used to work for Aeroflot - Russian airlines company. Graduated from Moscow Aviation Institute.

Ms. Anna Prokopchik is an expert of International Legal Unit of International Contractual Department of the Federal Space Agency. Ms.Prokopchik has worked on APEC related issues in Roscosmos since 2010. Graduated from Moscow Pedagogical State University.

The project is to be implemented with major support and under supervision of the Ministry of Transport of the Russian Federation, which will bring the required expertise in the field of transport and logistics and is a coordinating authority for Russian representation in TPTWG.

The project is also supported by the Ministry of Economic Development of the Russian Federation – the key governmental body responsible for APEC activities.

The cost-efficiency of the project is to be ensured through its compliance with the APEC Project Guidebook requirements.

Payments for the Workshop participants will be made for travel-eligible economies only and for 6 best experienced speakers. Per diem allowances are calculated within the limits of the UN Per Diem Rate. 

The venue choice is made due to the close distance and possibility to organize the unique Technical tour to the Logistics and Transportation Centre that will significantly enhance the participants’ interest and involvement to the issue.

The Workshop time (October) has also been chosen intentionally – after the end of the high season in Sochi, so the accommodation and hosting costs are lower.

The Steering Committee will consist of mostly experienced representatives of governmental bodies, research institutes and executors that will ensure minimized budget and time spent for the project implementation.

No contracts will be signed with government employees, representatives of international organizations, or Roscosmos staff.  

Short-term clerical workers should speak English fluently. They will help to organize final arrangements on the Workshop venue, register and assist participants during the Workshop.

Contractor’s staff will plan and prepare the Workshop, will form and disseminate up-to-date information about the project, supervise the researching process, communicate to the participants, sub-contractors (researchers), speakers, experts, hold the Workshop, prepare final documents and reports, incl. photo-report.

Technical tour guides are highly skilled technical specialists working for the Logistics Hub operator, ANO Transport Direction of the Olympic Games. They will be involved in the Technical tour to ensure the access to all of the LTC infrastructure facilities (the detailed plan of the tour is described in the Workplan), to provide the most up-to date technical information on the organizational and engineering solutions used to manage and coordinate the traffic and cargo, and the necessary legislative amendments put in place.

The Technical tour addresses the key objectives 1 and 2 of the project and will demonstrate efficiently functioning Logistics and Transportation Centre (combining the Logistics Hub, Railway station Vesyoloye, S eaport Port Sochi – Imereti , Olympic facilities), the on-line system for multimodal transportat ion and cargo flow management, that enhanced cargo flow in this region by 20% using existing infrastructure.

A  waiver is sought for advance payment for project executors to cover the expenses of the preparation stages of the project implementation.

In accordance with APEC project Guidelines a waiver is sought for advance payment for the speakers and travel-eligible participants travel expenses and per diems. All funded participants and most of the speakers are from travel-eligible economies and have no possibility to attend the Workshop without the advanced payment.

All Rights Reserved © 2011 Asia-Pacific Economic Cooperation. Singapore. Developed with the assistance of Microsoft.


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