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Boosting Productivity and Collaboration with Microsoft Teams Video Conferencing

In today’s fast-paced business environment, effective communication and collaboration are crucial for achieving productivity and success. With the rise of remote work and global teams, video conferencing has become an essential tool for connecting employees, clients, and partners across different locations. Microsoft Teams Video Conferencing offers a comprehensive solution that not only facilitates face-to-face communication but also enhances productivity and collaboration within organizations. In this article, we will explore the key features and benefits of Microsoft Teams Video Conferencing.

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The integration with other Office 365 applications such as Word, Excel, and PowerPoint allows participants to collaborate on documents in real-time while in a video conference. This level of integration eliminates the need for back-and-forth email exchanges or separate document sharing platforms.

Microsoft Teams Video Conferencing revolutionizes the way organizations communicate and collaborate across locations. With its seamless communication capabilities, enhanced collaboration features, robust security measures, and integration with productivity tools, this platform empowers teams to work together effectively regardless of geographical barriers. By leveraging Microsoft Teams Video Conferencing, businesses can boost productivity and achieve better outcomes through improved communication and collaboration practices.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.

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Video Production Business Plan

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Michael's Video Service

Strategy and implementation summary.

We plan to initially market our products and services as an alternative solution for television networks and video companies.  These markets were selected because of their size, trends in technology, our experience with video production, our industry contacts, and an overall belief that they are most appropriate to initially target.

We aim to rapidly develop alliances with the major high schools to enable us to gain credibility as the best video production company. Our market strategy will be to advertise and capitalize on the products and services that our competitors do not have. 

4.1 Market Analysis Summary

We expect to compete as a freelance video production company in the broadcasting industry. Companies in the industry are involved in the creation and delivery of various types of programming to consumers. Much of that programming is recorded on film, tape, or disk, so that it can be seen or heard repeatedly by both new audiences and those that are familiar with it. Many of the events that are broadcast live are likely to be recorded, with some or all of such events to be rebroadcast at future times.

Within this national market, Michael’s Video Service will initially focus on supplying its services to the high school market market. We intend to be the only freelance video company in the city and state to offer our services to companies of any size. Our goal is to be on the freelance list for all the major television networks for news and sports coverage in the southeast region of the United States.

4.1.1 Market Segmentation

Our customer is defined as any individual or organization that has need for one of the services we provide. Our target customers are as follows.

4.1.2 Competition and Buying Patterns

Customers are expected to use our services based on traditional factors:

• Performance
• Flexibility

4.1.3 Distribution Strategy

We plan to market our services through diverse channels including the radio, print advertising, and television. These channels are most appropriate initially because we are seeking to gain recognition in the industry. Another element of distribution is our plan to work with established video production companies. This will provide access to their distribution channels and reduce our marketing costs.

4.1.4 Service Business Analysis

The major companies that compete in the market are:

• Synergy Productions
• Local Television Stations
• Video Production, Inc.
• Gene’s Video Productions
• Denton Video Service
• VIP Productions

All of our competitors specialize in one aspect of video production. We are a diversified company and we believe that there will be no down period for us. We are not seasonal based, our services are offered throughout the year. With our diversity, we will be able to attract the larger organizations that like to entrust one company to handle all of their affairs.

4.1.4.1 Possible Barriers to Entry

Michael’s Video Service will benefit from several significant barriers to entry which include:

• Strategic Alliances
• Experience in the field

4.1.5 Strategic Alliances

The company plans to form strategic alliances with clients who require a freelancer to cover various events for them. Michael’s Video Service will also develop strategic alliances with video production companies and work with them as a sub-contractor. 

4.1.6 Value Proposition

By using Michael’s Video Service to cover various events for them, companies will be able to save time. They can then use this time saved to focus on their core competencies and the things that they do best. We are in business to provide a service that is second to none. As such, we guarantee that our customers will receive first class service and a final product that is well worth the money invested. To that end, we guarantee a full refund in the event that a customer is not satisfied. At Michael’s Video Service, we take pride in our work and it is our aim to be the best at what we do. We will conduct our business in a professional manner from our methods and character to our standards and ethics.

4.2 Sales Forecast

The following table and chart show our planned sales.

4.2.1 Channels

Sales, Distribution, and Marketing Channels

In marketing our products and services, we will rely on a combination of the following channels:

• Direct approach
• Yellow pages
• Radio and television
• Word of mouth
• Trade shows

Alliances with video companies that have industry credibility, presence, and distribution are key to our strategy. In monitoring our services and market position, we will rely on feedback from customers with whom we have relationships. This will be done through direct sales. The message associated with our products and services is high quality for less money. Our promotional plan is diverse and will include a range of marketing communications.

4.2.2 Pricing Strategy

We plan to set our pricing based on market value. Our actual price will be based on whether our services are required on a daily or an hourly basis. It is anticipated that we will charge $300 per hour and $1,000 per day. For out of town travel, additional charges will be added for expenses.

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4+ SAMPLE Video Production Business Plan in PDF

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Video Production Business Plan Template

Corporate Video Production Business Plan

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Basic Video Production Business Plan

• Create projections on how you are planning on making profits, e.g. through video production and editing.
• You should also include a plan on how you will repay your existing debts.
• Identify the number of projects you anticipate to work on within a given period.
• Under projected financial statements -demonstrate, how the business is going to generate operating cash flow as well as profitability.

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7 Profitable Video Business Models with Little Competition

The obvious problem with joining the crowd is that you’re liable to get trampled, and the popular video markets, such as weddings and commercials, are pretty crowded. When the competition is thick, it’s harder to get noticed because there are more people going after the same projects, some of them better established and with more experience than you.

When the competition is thick, it’s harder to get noticed because there are more people going after the same projects, some of them better established and with more experience than you.

Perhaps the answer is to leave the crowd altogether and focus on a more specific market. Creating a successful business is said to be about finding a need and filling it. How about finding a need that no one else is trying to fill, then becoming the go-to person in that specific area?

Here are a few examples of some niche markets to get your creative juices a’flowin’:

Real Estate Videos

Holding an open house is an important component in getting the sale, and a well-crafted real estate listing video can be a great way to get people there. Some agents shoot their own, but having a professionally produced video with high production values and careful attention to detail will pay off greatly in terms of increased exposure and greater interest.

Training Videos

The opportunity to produce training videos is immense. The internet is filled with videos providing instruction in weight loss, stress relief, automobile repair, learning a new language, business strategies — the list goes on. Sales training programs, for example, can sell for many thousands of dollars. Showing these trainers the benefits of adding your professional touch will ensure your piece of the training video pie.

Content Marketing Videos

While creating the aforementioned training videos, don’t forget to also produce the marketing videos that will drive traffic to the trainer’s website. This is the heart of content marketing; pique the interest of the target audience, engage, then direct them to the website where they can respond to your call-to-action.

For example, an in-home health care company might produce testimonial videos from happy clients who are the recipients of their excellent service. They will also have videos introducing their staff and caregivers in order to put a face to the services they provide. If they are growing, they will have a video that describes the benefits of working in that field and for them in particular.

Product Videos

Manufacturing and distribution companies have hundreds, even thousands, of items in their catalog, many of which could use a great video describing what they are used for, how they are used and why you should own one — now!

For example, Newegg.com has a video center with over a hundred videos showcasing different products they offer. AppliancePartsPros.com includes a Watch Video link below the pricing information of many of their products. A repair technician shows you how to locate and replace that very part on the exact model of appliance it applies to. How cool is that?

Milestone Videos

Many families and cultures celebrate certain milestones they wish preserved with video. Bar mitzvahs, bat mitzvahs, quinceañeras, school graduations and so on. What milestones take place every day all around you in your area?

Ever hear of Lifetouch? Their name is practically synonymous with school portraits in many areas. Talk about repeat business; they serve the same families year after year after year. How many schools are in your area? Perhaps you can become the go-to person for school graduations, plays and sports events.

Funeral Videos

Like weddings, funerals bring family members and friends together from far away. Capturing the people, their emotions, the speeches and eulogies will leave a lasting legacy of the departed for the entire family. Further, making a respectfully captured, unobtrusive video of the ceremony available to those who were unable to attend provides a valuable service. Memorial videos to be shown at the ceremony are another way to help a family pay their respects.

Family History Videos

Every family has a history worth documenting. How many times has a family lost an elder member and thought how much they wish they had somehow preserved their stories? Was your parent or grandparent a war veteran, perhaps a POW? Who do you know that was in New York on 9/11? Or, maybe Grandma has a hilarious story about a great aunt that just needs to be recorded for future generations. All these people have unique perspectives on events, and maybe you will be the one to bring them to the world.

And don’t limit yourself to shooting only new footage. One project I did involved digitizing old family vacation and reunion VHS and Hi-8 footage then editing highlights together with old photographs and music onto DVDs. It was so well received and appreciated that several referrals ensued.

Finding Your Niche

Open your eyes to the possibilities all around you and you will find that special niche that is just right for you. Be creative and think of every possible opportunity to produce video and you will find an abundance of work, healthy profit margins, very little competition and a whole lot of fun.

Contributing Editor Mark Holder is a video producer and trainer.

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10 Tips for your Video Production Company’s Business Plan

• July 10, 2019
• videography/filmmaking

A video production business plan is a critical component for the success of your business. It is not just a document for investors and stakeholder; it also helps you as an entrepreneur to get a clear understanding of what your business entails.

A business plan acts as a compass to guide you in successfully building your business model. Developing a video production business plan communicates to your business stakeholders that you have a plan in place. Several things comprise a good business plan.

A good video production business plan typically has three main sections. The first section explains the management and marketing components of the business.

The second part describes in detail all the financial projections the company expects in the next few years, usually 3-5 years. The supplemental information in the last section includes justified assumptions in the video production industry, competition analysis, among others.

1. Short and precise Executive summary

The executive summary is usually included in the first pages of the business plan. This is the summary of the whole document. While writing the executive summary, you should capture all the essential information. Precisely define the business objective through the company statement. Include the product and services you are offering as well as the marketing plan.

The summary should also comprise of the physical location of the business, competition analysis, management, and daily business operations, including the personnel. It is also vital that you capture how you are going to utilize the investments and funding in your summary.

2. The business idea should be straight to the point

You have already figured that you want to be in the video production business. This is good, but video production is a broad category, and you need to narrow it down further. The objective here is to keep the description simple and clear. Ask yourself if you can explain the idea to a fourth-grade child and he or she can understand it.

You also need to explain the general status of the business, is the business a start-up, or is it a continuing business that you need to expand. Clearly, describe the type of business you plan on managing. You should state whether it is a sole proprietorship, a partnership or a limited liability. Also, include the services you are going to offer as well as your target customers.

3. On product and services

Under this section, you should explicitly describe the services you are offering. Since you are in the video production industry, you can explain the unique features of the products you are using, such as the cameras and others. Outline the technological advancement of the products as well as the processes but don’t dwell so much on it. Focus on how you are going to position yourself in the industry and gain a competitive advantage over your competitors.

4. Strong marketing strategy

Existing businesses that are drawing a business plan for expansion rely on past data for there market analysis. However, this is a great challenge to startups as there is no previous information regarding the customers.

The market analysis of your business is based on the information about your target market and customer demographics. Critically analyze the customer base, prospects, and market share.

You can include discounts and offers to clients to establish customer loyalty. Such marketing strategies will attract clients to your new business.

5. Define your business location

Whether you are a start-up or an already existing business, you don’t want to spend much of your finances on advertising. Because of this reason, it is vital that you establish your video production company in a place where you can easily attract customers.

For instance, if you specialize in wedding videography, then you locating your business near wedding planners and bridal shops is a good strategy.

6. Know your competitors

Any business idea with a high market potential has competitors. Knowing your competitors well enables you to align your business strategies to gain a competitive advantage. Broaden your concept of the competition and make a list of your top competitors. Critically analyze the strategies used by your competitors as well as the expected reaction of your competitors when you enter the market.

7. Strong management structure

Many start-ups fail to celebrate their fifth birthday, mainly because of management challenges. As a new or existing business, it is important that you explain how you will be going to deal with management issues. Discuss the qualifications of the management personnel and the day-to-day business operations of your video production company.

8. Describe employee qualifications

Your employees are your greatest asset. Recruiting and keeping the best and qualified employees are challenging for almost all business. The success of your company will depend on your ability to recruit, train and keep honest employees. Your video production business plan should put more emphasis on the skills of your employees, the compensation plan, availability, and their future needs

9. Provide a credible investment plan

The investment section is critical, regardless of whether the business is a start-up or an already existing venture. The investment segment is also important, especially if you are outsourcing funds from outside investors. Under this section, your primary concern should be on detailing how you are going to utilize the funds and what is going to be the return on investment known be accounting professional as ROI.

10. Consider your finances

You will require funds for purchasing your video production equipment. You might also need to set aside money for rental space. Consider the following;

• You should create projections on how you are planning on making profits, e.g. through video production and editing.
• Identify the number of projects you anticipate to work on within a given period.
• You should also include a plan on how you will repay your existing debts.

Under projected financial statements-demonstrate, how the business is going to generate operating cash flow as well as profitability. The primary purpose of having projected financial statements is to demonstrate to investors the profitability potential of the business.

Your business plan should explain the capital requirements and how many will be utilized. Some of the basic financial statements include the income statement, statement of financial position and the cash flow statements.

These statements should give a fair and accurate position of the company. Explain the financial impact of your strategies under this section. Various organizations have different financial periods of writing the statements.

However, for a video production business plan, it is advisable that the financial statements be summarized monthly for the initial twelve months. This trend is recommended until the business becomes profitable, after which you can provide yearly financial statements.

A professionally created video production business plan will help your firm reach its full potential. Knowing who your competitors are will allow you to structure your business according to the needs of the market.

The financial information contained in the business plan provides valuable insights into the performance of your business. The employee information and the management structure will allow your investors to understand how you plan to run your establishment.

A good business plan should be informative as well as a marketing tool. Working with an expert to create an elaborate business plan is the first step towards achieving your video production business goals.

© 2023 Beyond The Sight. All Rights Reserved.

How to Write a Business Plan For a Video Production Company in 7 Steps

Whether you’re just starting your video company, or if you’re already established and looking for further funding, you might need to provide a video production business plan. But how to write a business plan?

This article will take you through the steps necessary to create your video production business plan, and also give you some pointers and guidance on the dos and donts, as well as important things to look out for when writing it.

First, let’s look at the various situations in which you might need a business plan for your video company :

• You’re just starting out and looking to create a business roadmap of what you plan to do.
• You’re just starting out and approaching banks (or other investors) looking for money.
• You’re already some years into running your video company , but you need extra funding for one reason or another.
• You’re a veteran video production company owner, but your core business is changing and you want a new business plan written to help find a path forwards.

Your situation might be one of the above, or any combination of them. Whatever your reason for wanting to create a video production business plan, this guide will help you.

How to Make a Video Production Business Plan

Like when you’re working on a video project, creating a business plan is rendered easier when you plan things out and do the work ahead of time. Preparation is everything .

Planning is a thorough exercise, with a lot of research, decision making and effort. I’ve written a number of business plans for different businesses, including for my video production company . These are the most effective methods that have worked for me.

According to oneplanner’s Video Production Business Plan guide , there are 10 stages to a business plan:

Start with the Executive Summary

So, your initial step is really to sit down and think about your overall plan. I recommend working from top down, where you’re able to have a general idea of what you would like to have, your priorities.

And then work towards figuring out the details surrounding the central idea.

The central idea in business plan terms is what’s called the Executive Summary . This essentially is your pitch as to why you want to have your video business in the first place.

It definitely helps to make it catchy, but more importantly, it has to reflect what you really intend to execute in your business.

It would be good to already identify what your niche market and expected kind of output would be, and who would essentially be your target market: local companies, network channels, online businesses, weddings for brides and so on.

It will also benefit you here to drill down deep and go into exactly who your market is. As we’ve explained lots of times here before, it’s not just ‘local companies.’ It’s:

• ‘pet store owners in the greater Los Angeles area.’ Or,
• ‘jewellery stores in New York state. Or
• ‘Fortune 500 companies in the UK.’

What especially helps is highlighting what could set you apart from what is already being offered among your competitors. This is important here.

By the way, before we go much further, when researching this article I found a great Video Production Business Plan Template , complete with example sections written out. Get that here .

Who else are the players in your market?

Are you aware of who else is offering a similar service?

If they’re reasonably local, or covering the same area as you, the you can consider them a competitor if they’re offering at least one of the same services as you.

For example, let’s say you run Bob’s Awesome Video Production Company and you have your local area wrapped up for corporate videos for local businesses.

It’s a thriving market and you make a good living making promo videos for local businesses, as well as filming events and conferences, etc.

Would you like to learn how to get more video production clients? Click the image below to get your free, downloadable guide to getting more video clients and growing your video company!

All’s well and good, but then a new video company open (let’s call them The Acme Video Company ).

If The Acme Video Company start working in the same area and targeting the same kind of local businesses as you for video work, then  you have a competitor.

So do this (especially when you’re just starting out and growing your company):

• Hop on over to your good friend, Mr Google (aka Big G).
• Type in your local area and then a keyword that describes what you do.
• For example, ‘los angeles video production’ or ‘corporate video london.’
• Note down your competitors in a spreadsheet. It’s a good idea to create as much info on them as you can. Consider this your ‘little black book’ of sorts.

Naturally, the smaller your city, or the area in which you want to work, the less competitors you’ll have.

No need to write down every competitor for your business plan. Just choose 5 of your biggest competitors.

As you work to continually develop your business plan, you’ll want to dig in deeper on thee players in the market , and what kind of businesses they run.

Knowing this information can help you evaluate how to set yourself apart, as well as how to compete with them.

Make an assessment of your Production company

Where does your video business stand?

This is a useful question to ask if you’ve been in business for a few years before creating your business plan.

If it’s a new video business, then you can adapt the question to something like, “ What are my strengths and weaknesses ?”

To answer this question, you may want to work with a SWOT analysis . A SWOT analysis is literally an assessment of your current state of:

• Weaknesses,
• Opportunities for your business, and
• Threats that may affect your business.

Here’s a useful graphic courtesy of Finance New Mexico :

The discussion that goes into this should be a very objective one. It helps to analyze the general state of your industry .

The Strengths and Weaknesses focus on your potential video production company, while the Opportunities and Threats are an analysis outward. Don’t just look at personal strengths and weaknesses — look at the bigger picture.

While you go through this exercise, you may find what you can highlight (Strengths), how to improve (Weaknesses), what you can take advantage of (Opportunities), and what may stop your business from growth (Threats).

As from an effective part of a good business plan, this is also a great learning exercise for any business.

While this is a popular method, you also can look into other methods for analysis, like:

• the Boston Consulting Group Matrix ,
• the PEST model, and

These tools will help you drill down further into the true intent of your video production business.

Roll Out Plan

So now that you have a good idea of what kind of business you want, think further about how you intend to roll out your business, once you have started.

Like many businesses, in the beginning money can be a big issue. Clients come in at a trickle until you’re well known and start getting referrals, and Mr Taxman always wants his piece .

Do you want to start up with an office for your video production company, or do you intend to try to keep overhead as low as possible, by setting up in your garage?

Evaluating your location and set up is just one of the considerations you have to think of, as well as things like any employees that will be working with you.

Ultimately, you want to detail how the business works from Day 1 onwards. This is of course assuming that you continue your business for the short and long term .

Certainly, you can avoid the worst mistakes , like shutting down your business even before it starts. A good ‘roll out plan’ helps to prevent crazy scenarios like that.

How do you see your finances?

Let’s talk about money. A video production business needs capital.

You don’t create things out of nowhere, and you can’t buy your necessary video production equipment with no cash. Management and anticipation of the cash flow is one thing. How to get the money is another. And you need to plan effectively for both.

With writing out how you intend your cash flow to be, this lets you see how money is going in and out of the business.

What does this look like?

• You make a projection of how you anticipate your money coming in, through video work, etc
• You identify the target frequency and amount of the video projects you work on,
• You describe how you’ll repay any debt you will be carrying, as agreed on, and
• How you intend to make payments.

This is another method to see if your video business model is really sustainable for the long term, and it gives you financial targets per period to stay afloat.

It’s about this time that mentioning an accountant is pretty important. So, consider it mentioned.

Also, get used to using a spreadsheet. You should know Excel inside out. It should become your new best friend, even if you pay an accounting to do the heavy lifting.

Knowing your numbers is key to your success .

For many, this may be a bit scary, because you’re asking big, crazy questions and your answers might not necessarily resonate as ‘true’ to you right now.

Also, commitments. Lots of people have issues with commitments. And you’re going to be making commitments on lots of things. Some not all are listed below:

• how to track your expenses, and
• how you build your company to make more income,
• where your revenue is coming from.

That is why it’s necessary for you go over the finances , even before you have started.

With this outlined in the plan, you also give visibility the baseline of how much money you would need to start out your business.

How will you Go About Marketeting your Video Business?

To augment your Financial plan, and further solidify the justification of how revenue and projects come in, think about how you want to market your video production business effectively .

A business is only as good as its network and its reputation. Let’s start with some questions like, how will you ensure that people, especially your target market, is aware of your new video production business?

If you have a good network already, it would be great to highlight that you are now open for business, and you are willing to create videos for them.

Some video production companies start with an ‘early bird’ rate, where clients can call for a project and get your awesome services at a discounted rate. This is sometimes a valid option when you’re just starting out and need to build your portfolio.

Remember, you are always promoting and marketing your business, through your projects and the relationships and network of people that you talk to, whether business or personal.

Your website and the marketing materials you produce are also key to your success.

You, and your team, are the initial walking advertisements for your video production business, so make a conscious effort to market your business in the most effective ways possible and leave no stone unturned in your efforts.

What do your daily management activities and operations look like?

Ultimately, planning the day-to-day events also need an initial plan. How you plan to run the daily operations of your video business helps you solidify both your finances and your marketing . Which, as we already mentioned, are integral parts of your business plan.

Some things to ask yourself:

• Are you going to set aside fixed hours a day building your network?
• Do you intend to work with an accountant to ensure that your accounts and expenses are being tracked regularly?
• Are you going to be outsourcing some of the services you offer?
• Are you going to be renting cameras and other equipment?
• Will you be taking on a permanent staff for your videos, or will you just get your regular specialists on a per project basis?

It definitely is essential to know these things, which are closely linked to the other parts of your business plan.

How to write a business plan — A Conclusion

None of the parts of your video production business plan work in isolation. In fact, they are co-dependent on each other. Your business plan (and your business ) will suffer from a lot of handicaps when you haven’t drilled down to the specifics.

I have walked you through the high level of the Executive Summary, down to the everyday plan. In between, we’ve covered managing your marketing and understand what assets you currently have, as well as figuring out how your finances relate to everything else in your business.

With these initially outlined, take more time to review everything again. Get an opinion from a trusted friend or colleague, especially if they have business experience.

Is everything finely tuned and on-point? If not, make a few tweaks here and there to make this business plan a well oiled machine. A great business plan should be part thrilling story and part selling machine. It should be intriguing and entertain the reader to a degree, but be a selling machine (selling you and your business) that really knows its numbers effectively.

Once you have finished, you are ready to discuss your video production business plan with banks, potential investors, etc!

But writing a great business plan is only part of the battle. How you must prepare for any questions that they may ask to clarify further what you have created.

I hope this article has shown you how to write a business plan.

Wishing you the best for setting up your new business, and I look forward to seeing your success! 🙂

Have you written a business plan before ? Have you got funding after presenting a bank, or other funding source, with a business plan for your video company ? Let us know in the comments just below here.

The Best of Filmmaking & Video Production September 2017

How To Use Trello for Video Production Project Management

Matt Crawford

Related posts, taking your video production startup to the next level, 8 best augmented reality software in 2023 [ar tools reviewed], sales techniques: what you really need to sell your video services like hot cakes, how to make a youtube channel: examples, tips & tricks [with template], video making websites: the complete guide to websites for video businesses and filmmakers, 10 tips for starting your video production business.

Awesome, great explanation!

Thanks, man.

Thanks for sharing this article. Writing a business plan for video production is a bit hard. This article is a big help for me. I’ll follow what you said here to do it faster and easier.

Absolutely! Thanks for commenting!

This is a great article! I’m a filmmaker myself and I’ve been trying to write a business plan for years. This is a great starting point.

Thanks, Mitchell.

Best of luck, Mitchell!

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How to Create a Production Company Business Plan [FREE Template]

H ighly successful video companies start with a strong production company business plan. Whether your company has been around for a while, or you’re a freelancer ready to take your services to the next level, this post will provide you with actionable strategies for success to compete more effectively right now.

It all beings with formulating the business plan that will get you where you want to go. If you don’t have a business plan, don’t worry. We provide a  free business plan template below and will walk you through it. 

Step by step.

• Production Company Business Plan
• The Executive Summary
• Perform a Video Company Self Assessment
• How to Get Started
• Financing a Video Production Company
• Marketing Plan
• Day to Day Operations

Freebie: Business Plan Template for Video Production

Download your FREE printable business plan template for your video production. Just enter your email address and we'll instantly send it to you!

business plan template

1. what is a production company business plan.

Essentially it's a tool for raising funds, creating a roadmap, or altering course and plotting out the next steps.

One purpose of any business plan to so convey to investors, or a bank, why they should put money into this business.

Think of creating a business plan you could bring to them

What does that mean?

It means you need this business plan for a production company to prove that you will make money. To prove it to you, but also to any investors.

After all, nobody invests to lose money. Or break even. So with that in mind, let's forge ahead into the actual writing of the business plan.

how to make a business plan

2. what is an executive summary.

Every business plan starts from the top down, with an executive summary.

What is that, exactly?

An executive summary is a short part of a larger proposal or report that summarizes the main points so the reader can become quickly educated on the whole document without having to read it all.

So it’s a detailed overview.

Of course, "executive summary" has a nice ring to it...

Your job here is to lay out the big picture of your plan. Some questions to ask yourself: Why do you want this business in the first place?

Similarly, what inspired you to start it? What's going to make it work?

Next, start to answer the questions your investors might have. Try getting into their head-space.

"Why would YOU invest in this business?"

You might want to write about the competition. The targeted demographic. Be specific here.

What need does your business fill? Which kinds of customers and clients are you targeting?

Think about your target market

Furthermore, what else sets you and your business apart?

Especially relevant is using concrete examples and not only ideas. Can you cite previous work you've done?  

This brings us to...

Your production companies competition

What does the rest of the field looks like. Your investor will want to know if they don't already.

What sets this company and this production company business plan apart from others?

Knowing the entire field of competitors you have is a good idea, even if it's a very long list.

Your production company business plan must factor in what else is being offered. That way you can adjust, and target a more specific niche.

Or, you can figure out what you can do better.

For example: what can you identify in your competitor's list of services that you know you can nail?

This is what your video company plan needs to convey.

Finally, remember to think of it from the investor's standpoint. How is this an opportunity for them?

how to create a business plan

3. why a video company self-assessment.

This step is easy to do, but hard to do well.

Can you take a good long look at your video production studio? With the intent to circle problems? Areas that need improvement?

The second part of this step might be easier. Find the areas where your video production studio can really shine.

In contrast, you don't want to elaborate on weaknesses in your video production company business plan. Rather, you want to identify them so you can find ways to address them.

You need to have answers to the questions these flaws might bring to the mind of your investors.

  You are not required to sing “Man in the Mirror” 

Then go beyond looking in the mirror.

Look back at the field before you.

This is a business plan for a production company. What opportunities exist for that?

Most of all, try and tailor this production house business plan to specific needs.

Here are a few methods of company self-analysis:

This is a way to identify changes in your industry, to target potential growth opportunities. The acronym stands for:

P olitical Factors

E conomic Factors

S ocial Factors

T echnological Factors

 P roduction company business plan would include a PEST

We've mentioned elements of SWOT:

W eaknesses

O pportunities

The one to focus in on here is threats. Don't assume everything will work out for the plan just the why you'd like it to.

Because it won't. Investors will know that. You should not only know it, you should expect it.

Most important of all: prove that you're prepared for whatever may happen.

Here's a cool way to approach your SWOT analysis. Try applying your strengths to your opportunities and see what kind of leverage you can create.

Then theoretically expose your weaknesses to your threats. Are you in trouble? Do you need to address something to better protect your company?

Think of this as planning for a battle. Therefore, you don't want to ignore cracks in the wall if your enemy is bringing a battering ram.

Business plan can benefit from SWOT

Strategy, structure, systems, style, shared values, staff, and skills.  The 7S model  was developed by business consultants  Robert H. Waterman Jr. and Tom Peters . It's also known as the McKinsey 7S framework.

The idea here is that your business needs these elements to be aligned and "mutually reinforcing". Let's go over each "S".

Strategy: How does this business plan to gain an advantage.

Structure: How do you divide the various operations of the company.

Systems: Procedure for measurement, reward and resource allocation.

Skills: the companies core and distinctive capabilities.

Staff: Human resources.

Style: Behavior patterns of the key groups like managers.

Shared values are in the middle of them all on the diagram. It's somewhat self-explanatory.

In theory, using these methods of self-analysis will help you a great deal. Due to them you'll know, and decide, all sorts of things about your production company.

The 7 S model of analysis

Start putting these ideas onto paper now! If you haven’t already…

Gentlemen, start your engines

4. how to get started.

A business plan for a production company must lay out how you will get started. This is also referred to as a "roll out plan".

How you engineer your beginning is critical to your cash flow. What do you need to get started?

And can you start at a sustainable level?

Will you open a physical office space right off the bat?

Overhead is a major cost. If this is more of a production house business plan then you’ll want to factor that in.

Do you have existing clients?

Equipment or gear already in place?

A video production business plan suggests that your focus will be on video production. Things like equipment will be critical.

In addition to considering this an entertainment production company business plan you may also want to focus on creative development.

How you want to focus effects how you want to phrase things. And it matters almost immediately.

START FEES YOU CAN AVOID

It's a good idea to propose that you start small.

There are two reasons for this.

The first is that you will scare away investors if you ask for too much up front, almost without fail they can tell if you are asking for more than it seems like you need.

It also throws into question how serious you are about sustaining success.

Which leads to the second reason.

It'll be much harder for you to sustain success if you ask for big upfront funding that you aren't sure you can earn back plus profit.

Let's say because you know of a few jobs you'll have early on, that you ask for less up front.

You'll be able to get rolling right away, earning back the initial investments and then some.

Above all you want to start off with easy wins.

Or as close to easy wins as you can get when launching or re-launching a video production business plan.

Seems like it would somewhat obvious not to ask for more than you can earn back...

Rather, it's a mistake people make all the time.

Speaking of which...

do have the capital?

5. financing a company.

Any business needs capital. As a result, you need a section where you lay out the cash flow for the production house business plan.

What kind of money do you expect to have coming in, and how much do you expect to be spending?

Make the budget, while also estimating how you'll be earning.

If you can't demonstrate this, then you need to go back to the drawing board.

Just pose like this and you’ll reassure any investor

You will want to get involved with an accountant at some point soon.

But remember, this is a business plan for a production company. So you may have a lot of costs coming at you early just to get started.

What is a marketing plan?

Your video production business plan is almost complete. Another section worth including would be one on marketing.

Here is a good additional resource on small business accounting .

You want to prove that business will be coming in, and not assume it will on faith alone.

Building a strong portfolio is a must. Consider again what niche you may be able to serve best. Find a solid "bread and butter" to start with.

Remember, good businesses expand when they need to. They don't bite off more than they can chew right out of the gate.

INVEST IN A GOOD WEBSITE

Do some research on how you’ll be building the best website for your product.

Get your production company a few social media accounts, and start trying to create a presence there. You'll need to find many ways to attract clients, and show your work.

Do some additional research on how to market a production company.

All this needs to find its way into the marketing section of your production company business plan.

what's your daily workflow?

7. day to day operations.

The day to day operations are a critical part of the plan. Have you visualized what the daily workflow will be?

Now is the time to do that. Who is going to be on your team, and how will it grow and change over time?

Determine what tasks will take priority each day, and how to best utilize your resources and finances.

This will be a key step in determining if your production company business plan is sustainable.

Ask yourself a few of the following questions:

How much time per day will you spend building your client base? What elements of each job will you tackle in-house? Which tasks might you outsource?

What equipment and gear do you own?

When will it need to be replaced and/or upgraded?

Are you going to hire anyone to start? Will they be full-time employees?

Will you hire independent contractors per project? How many, roughly?

As mentioned in the finance section, you need to know how you'll plan your reporting for taxes and your bookkeeping process.

These questions will help you start to determine what each "day at the office" will look like.

The clearer a picture you can paint here, the better.

Write a Business Plan

Get as specific as possible in each section of your entertainment company business plan. The more you know... right?

Now, let's get a little more advanced. In our next post we'll dive into writing a 4 part business plan. 

Up Next: Write a 4-Part Business Plan →

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The Definitive Guide: Video Production for Business

Demystifying video production for businesses by providing resources and information, free download, don’t have time to read the whole guide.

How about a copy to-go? Just fill out this quick form and read the guide when it's convenient for you.

What is Video Production?

Video production is simply the process of creating a video. Whether it is a company overview, product demo, video blog, social video, or customer testimonial, video can help you increase brand awareness and generate new business leads. There is no medium that has the power to demonstrate a concept and evoke a response as effectively as video. Before you embark on video project, there are some things you’ll need to consider.

Video Production Process

While the video production process will vary based on ...

Getting Started with Video

Long before anyone hits record on the video camera ...

Planning Your Project

In order to get your video project underway there are some key ...

What to Create: Video Examples

It’s easy to treat video as the magic bullet of ...

Hiring a Video Company

So now you can see that video production requires a lot of ...

Understanding the Video Production Process

While the  video production process  will vary based on the style, content, timeline, effort, and budget, there are some basic building blocks that are common among  successful video producers . The process can be broken down into three major sections: pre-production, production, and post-production. To better understand how the different phases of the process work together, we've outlined the basics below.

Pre-Production

The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it's essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.

The Pre-Production Phase Includes:

• Video Strategy/Goals
• Budget, Cost, Scope
• Story Selection
• Project Timeline
• Script Creation
• Talent/Characters
• Production Team/Equipment Needs
• Location Scouting

The production phase is where all the raw materials for your final video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer during the production phase.

The Production Phase Includes:

• Setting Up the Sound/Lighting/Video Equipment
• Conducting Interviews
• Recording Voiceovers (if they are needed for your project)
• Capturing B-Roll (extra footage that is used to support your story)

Post-Production

After the production phase is finalized, the producer and editor go to work.  Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.

The Post-Production Phase Includes:

• Logging the Interviews
• Producing the Final Story
• Music Selection
• Video Editing
• Reviews/Approvals
• Final Delivery

Before you do anything else, make sure you understand the video production best practices and current trends.

Getting started with video for business, long before anyone hits record on the video camera, it's important to understand more than just the mechanics of capturing a video. there's a lot that goes into the strategy around creating a successful video that gets measurable results for your business..

Video has the power to be the cornerstone of any content marketing strategy as long as you understand that it's more than a visual brochure.

The way we interact with content online has changed drastically in the last 10 years. Today,   people are watching over 5 billion videos on YouTube every single day . That doesn't even include Facebook videos and other native platforms. Consumers have a voracious appetite for video content. 

So when it comes to creating great videos that take your messages to the next level, there are a few   video production best practices and trends   to consider so that you avoid the   most common mistakes : 

1. Start with the Goal in Mind 2. Know Your Target Audience 3. Align Video to the Sales Funnel 4. Create Interesting, Quality Content

5. Don't Forget Your CTA (Call-to-Action) 6. Test and Measure all Your Videos 7. Search Engine Optimization Matters

LEARN ABOUT BEST PRACTICES AND TRENDS ►

There is often a disconnect between how we view video as a consumer and what we choose to create for our organization. For example, when we watch an online video we click "skip ad" as quickly as we can. Yet, when it comes to producing video content, we can't keep ourselves from   turning the video   into   a commercial .

Once you are ready to create video content, make sure that you've got the answers to the essential video production questions.

Every video project is different. But these universal video production questions should give you a framework for both what you want your video to look like and what you want it to achieve.

We spend a lot of time sitting down with clients discussing how we can best tell their stories using video. And while every organization is unique in how they'd like their story told, there are a series of questions that are universally useful for those looking to produce a video.

What's the purpose of the video?

Who is your target audience?

What are my key messages?

What is your ideal timeline?

What is your project budget?

Is your video part of a strategy or campaign?

How will you measure results & ROI?

What emotion are we trying to evoke?

Who will speak on behalf of the organization?

What questions should I ask the interview subjects?

Should I script the answers to the questions?

What happens if they don't get the answer right the first time?

Should I correct someone if they say the wrong thing?

Who needs to approve the final video?

Where will the video be shot?

How will the final video be hosted, distributed, and repackaged?

SEE THE FULL LIST OF QUESTIONS ►

The Four Essential Steps to Planning Your Video Project

In order to get your video project underway there are some key elements that need to come into place. Whether you work with a company or you are looking to create a video on your own, these steps are essential to creating a video that meets your needs. If you are planning to work with a video production company, they'll help you seamlessly walk through all of these steps.

Step 1: Identify Your Best Video Stories

A video is nothing without great content to support it, the first step in any successful video project is to understand  what makes a good business story .

Put yourself in your viewers' shoes and think about what they'll find interesting. They may like to know about your stats, execs, or sales figures, but only if they're really interesting. More likely, they will be interested in stories about how people are using your product or how your employees bring passion to their jobs.

Powerful videos are about so much more than your 30-second elevator pitch. No matter what the  length of your video  is, you have the opportunity to bring your company's most captivating stories to life with characters, visuals, timing, music, and  storytelling .

LEARN HOW TO FIND THE BEST STORIES ►

Step 2: Select Compelling Characters

Characters are the centerpiece of your video, so it's really important to choose the right ones. Remember that authenticity is essential and your audience will be able to tell if your video spokespeople are feeling uncomfortable or forced.

Choosing the best characters  for your company video can be a little tricky. Sometimes it's easier to decide who is  not  the best spokesperson for your video! 

A lot of companies make the mistake of assuming that their top executive or slick sales guy are the best options for on-camera success without considering who will actually resonate with the audience they're targeting.

LEARN HOW TO IDENTIFY YOUR CHARACTERS ►

Step 3: Choose a Shoot Location

The location of your video shoot can really influence the mood of the final video (though it's not the only factor), so you'll want to make sure that your location is in line with the story and theme of your product. In other words, does your location make sense with what your video is about?

Would you rather showcase your characters in an office building, outside in a park, or in a cool building with some character? Each of these options will give your video a very different tone. Other considerations   play huge role too , such as what is the best   video interview background .

While recording your video outside on a sunny day is a great idea, the sun can make properly lighting your video a problem. Choosing a drab conference room, can be difficult to make unique and interesting. Finding the perfect balance of lighting and a non-distracting, yet non-boring backdrop is challenging, but it is crucial to a beautiful final product.

LEARN HOW TO PICK THE PERFECT LOCATION ►

Step 4: Craft a Production Timeline

Producing a video as part of your company’s  video marketing strategy  requires a lot of planning, patience and confidence. With a limited supply of money and time, knowing how and when everything is going to happen is crucial for getting the job done.

Though each video  requires it’s own creative approach and shooting techniques , having a tried and true  video production process (as mentioned above) will help you get the most out of your video production timeline.

Every company or internal team will have a different timeline that they use as a guideline. For example, our timeline from start to finish is about 6-8 weeks.

During that timeline all the aspects of the video have to be completed including planning, scripting, shooting, story creation, editing and more. 

LEARN HOW TO ESTABLISH YOUR TIMELINE ►

What to Create: Video Production Examples

It’s easy to treat video as the magic bullet of marketing. After all, nothing can take you somewhere, introduce you to someone, or show you something as well as a good video. However — and this is a big however — it needs to be a good video. Obviously, a good video should be well-thought, well-shot, and well-produced, but those production elements are only the start.

The key to video production is putting the right   types of video   in front of the right person at the right time. Matching the buyer’s journey properly requires a keen understanding of both your buyers’ personas and the different examples that work best in each part of the sales funnel.

The awareness stage is the most obvious place to leverage video. When people don’t know anything about your company or products, the power of the play button becomes the magnet that attracts them to check out your content. Still, it needs to be the right kind of video — short and with a very specific point.

Examples of Awareness Videos:

• Video Blogs
• Explainer Videos
• Short Features & Profiles
• Produced Social Media Videos
• Casual Social Media Videos

Consideration

By the time they reach the consideration stage, prospects know who you are — but they want to know more. If you do it right, they’ll use videos to do their research at their own pace. The key is giving them useful, relevant, understandable information that meets their needs.

Examples of Consideration Videos:

• Demo Videos
• Product Videos
• Virtual Tours
• Comparison or Contrasting Videos
• Targeted Portion of an   About Us Video  

If your prospect is in the decision stage, they know who you are, they even know a little bit about you, and they’re trying to decide how much they like you. You’ve done a lot of work to get them there, but they still need to make the ultimate decision — to choose you over the competition. 

Examples of Decision Videos:

• Testimonials
• Video Case Studies
• How-To Videos
• Culture Videos
• Welcome Message
• Full-Length Product Demo

Get "In the Know" with Video Production Terms

Videographers speak their own language. Get fluent in videography with a crash course hosted by one of our own videographers in our blog  "A Beginner's Guide to Video Production Terms."   You'll learn words like C47, b-roll, dead cat, and much more!

Hiring a Video Production Company

So now you can see that video production requires a lot of expertise. Some companies are fortunate enough to be able to hire a  video production team  internally, but many are not that fortunate. It can be easy to think you can hire a freelancer to shoot some video content and just figure out how to do the rest on your own, but we are here to tell you there might be   some reasons why you might want to hire a video production agency.

The Top Reasons to Hire a   Video Production Company    

You are not sure how to start or where to begin.

You have a specific budget in mind, but you are not sure the best way to manage it.

You don't have the bandwidth to ideate, create, manage, produce and edit on your own.

You're not sure how to identify your companies most engaging and compelling content.

You don't know how to prove an ROI for your video content.

Understanding the Cost of Video Production: Factors to Consider

The greatest lever for estimating the cost of your video is the number of professionals involved. Typically, as the number of professionals need grows bigger and bigger, one thing gets proportionately bigger: Price.

It's important to understand how the needs of your video will ultimately effect the cost. Once you know the scope and strategy of your video (internal vs external, posted on social media vs embedded on your website, commercial vs tutorial, etc.)   you can adjust your budget accordingly.

For instance, if you want to make a tutorial on how to fix a lawn mower and post it to Facebook, you can probably do that with a low-budget camera (even a cell phone) and you'll be just fine.

However, if it's important to present yourself in the best light, so to speak, then you'll want to work with a company or agency that can provide better camera technicians, equipment, and production quality that will help elevate your video to the next level.

LEARN HOW TO CALCULATE THE COST OF YOUR VIDEO ►

Understanding Different   Video Production Companies

From solo videographers to ad agencies, there are a lot of different directions your company could take when choosing a partner. And, depending on your project, there may be strategic advantages of choosing one over the other. Here are your options:

Solo videographers are common and can be just what you need if you are on a tight budget and don't need a lot of fancy production.

Small agencies bring experience and expertise while keeping your budget relatively small.

Large agencies are used for high production projects. They can draw in big-name actors, run worldwide campaigns, but while the sky is the limit with ad agencies when it comes to creativity, so is the budget.

So you don't blow your budget on more production than you need, it's important to know what  different production companies offer.  Because in the end, who you pick comes down to their qualifications, your project, and your budget.

COMPARE PRODUCTION TYPES ►

Are You Ready to Get Started with Your Next Video?

schedule a call now ►