Content Master: ENT-5125: Business Plan Creation

  • Academic Support
  • APA 7th Edition Resources
  • Lesson 1 Required Resources
  • Lesson 2 Required Resources
  • Lesson 3 Required Resources
  • Lesson 4 Required Resources
  • Lesson 5 Required Resources

Lesson 6 Required Resources

  • Lesson 7 Required Resources
  • Lesson 8 Required Resources
  • Gap Analysis Mercadal, T., PhD. (2020). Gap Analysis. Salem Press Encyclopedia . Gap analysis is a tool applicable to all business types. This article investigates how an entrepreneur can run a gap analysis to better serve their business idea. .
  • Strategic Responsible Innovation Management (StRIM): A New Approach to Responsible Corporate Innovation through Strategic CSR (Read 3.1 – 3.5) Yaghmaei, E., & van de Poel, I. (editors) (2021). Assessment of Responsible Innovation: Methods and Practices . Routledge. Stakeholder engagement toward long-term strategic innovation management.
  • Now & Later: Stakeholders Convene in Las Vegas to See How Technology Connects Consumers to Brands Today – And Why Every Company Needs a Strategy Moving Forward Esposito, C. (2020, February 1). Now & Later: Stakeholders convene in Las Vegas to see how technology connects consumers to brands today--and why every company needs a strategy moving forward. Household & Personal Products Industry, 57 (2), 64. An industry example of how important technology can be to stakeholder engagement.
  • Think Like a Start-up CFO: Adopting the Mindset Required to Run Finance Successfully at a Start-up Can Benefit CFOS of Large Organizations Faust, B. (2017, May 1). Think like a start-up CFO: adopting the mindset required to run finance successfully at a start-up can benefit CFOS of large organizations. CFO, The Magazine for Senior Financial Executives, 33 (4), 22. While written from the perspective of an existing company the article provides a mindset for addressing financial management and communication.
  • Consultation With a Community-Based Organization Serving Urban Youth: A Case Study Wycoff, K. L. (2021). Consultation with a community-based organization serving urban youth: A case study. Consulting Psychology Journal: Practice and Research, 73 (2), 163–180. A full organizational assessment of a non-profit support organization and its growth challenges and needs to best meet stakeholder needs. The challenges noted are common for new venture creation and growth.
  • A Multi-Stakeholder System-Based Methodology to Evaluate the Needs of Innovation Ecosystems Camargo, M., Palominos, P., Marche, B., Toledo, F., Boly, V., & Alfaro, M. (2021). A multi-stakeholder system-based methodology to evaluate the needs of innovation ecosystems. Research in Engineering Design, 32 (4), 489–506. A real-world example of the analysis of stakeholder needs analysis and the impact of decision making from that analysis.
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Developing a Business Plan

This course will give you an in-depth look at what to consider when drafting your business plan. You'll learn how to put a business plan together, how to organize your departments and employees, and how to create a strategic financial plan.

Course Syllabus – 6 Lessons

  • Lesson 1 Brainstorming Your Business Plan This article will teach you what you need to think about when determining your business goals and objectives.
  • Lesson 2 Do's and Don'ts of Your Business Plan Learn the do's and don'ts of writing your business plan from experts who have been in your spot.
  • Lesson 3 Writing Your Executive Summary There's a lot of items that go into an executive summary. Find out all about it in this lesson.
  • Lesson 4 Creating Your Marketing Strategy In this video, experts share their thoughts on how to create a marketing strategy.
  • Lesson 5 Organizing Your Management Team It's time to put your dream team together! Learn how to decide who you need to hire right away, and how to pay them.
  • Lesson 6 Operations Plans This article will shed light on why it's important to have an operations plan and deadlines.
  • Fireside Chat How to Create the Modern Business Plan for your Startup Successful entrepreneurs chat about how to write the modern business plan for your startup. Insight on determining projections, market research and more!
  • Final Project One-Page Business Plan The final project will give you the chance to take all the activity worksheets in the section, and compile into a one-page business plan.

Course Contributors

Monica Magnetti

Share the knowledge


Register for Brainstorming your Business Idea to receive exclusive course handouts plus a chance to interact with the course experts.

Creating a Successful Business Plan

Creating a Successful Business Plan

Turn your business ideas into a solid plan for financing and long-term success. This course will guide you through all the major components of writing a business plan and you'll emerge with your first draft in hand.


Turn your business ideas into a solid plan for financing and long-term success. Committing your idea to paper in the form of a business plan not only increases your chances of obtaining financing, but also in keeping your business strategically focused. You will work through all the major components of writing a business plan and emerge with your first draft in hand. Most importantly, you will have completed the first—and most difficult—step on the path to small business success.

Enrollment Options:

Lesson 1 - a strategy for success, lesson 2 - defining your business, lesson 3 - the role of the customer, lesson 4 - structuring your organization, lesson 5 - the marketing plan, lesson 6 - the competition, lesson 7 - marketing in action, lesson 8 - operations and manufacturing, lesson 9 - understanding the finance section (part i), lesson 10 - understanding the finance section (part ii), lesson 11 - financing your business, lesson 12 - the final document.


There are no prerequisites to take this course.


Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Microsoft Word or other word processing program (not included in enrollment).
  • Adobe Acrobat Reader .
  • Software must be installed and fully operational before the course begins.
  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.


Kris Solie-Johnson

Kris Solie-Johnson, chancellor and president of the American Institute of Small Business, best-selling author, educator, speaker, and mother of three, is an energetic and passionate entrepreneur. Her books are in public libraries, high schools, colleges, and military bases both nationally and internationally. Solie-Johnson has an MBA in Venture Management from the University of St. Thomas and over 19 years of experience helping entrepreneurs reach their goals quickly through joint venture partnerships, creative marketing programs, and innovative financial options. She's dedicated to motivating and inspiring owners to achieve beyond their dreams.

Instructor Interaction : The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.

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