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How to Create a Rubric to Assess Student Videos
Jul 25, 2022
Using video in the classroom helps to keep students engaged and add make your lessons more memorable. Students can even make their own videos to share what they've learned in a way that is exciting and fun . But what do you do when it comes to grading students’ video projects?
One of the easiest ways to show students what’s expected of them is to create a rubric breaking down the different elements of a video project. You may have already created rubrics for other class projects — ones that involved posters, labs, or group work. Rubrics for video projects are similar. The medium may be different, but the learning and thinking students do are still there for you to assess.
Ways to assess a video:
You can use video projects at many different levels. Some of the elements in your rubric are going to be the same, whether you’re assigning a video to a high school physics class or using Animoto for a fourth grade vocabulary project.
Here are some things to include when developing a video project rubric:
Content: Clearly state what information and how much of it students should include. For example, in a biography project, students might be expected to include five interesting facts about their person in order to get the highest number of points on the rubric.
Images: Make sure your rubric states how many images you expect in an excellent, good, average, and poor project. You might want to add that those images should be relevant to the topic (e.g. no skateboards in a butterfly video) and appropriate. If you want to emphasize research skills, you could also require they use public domain images or cite their image sources.
Sources While this may not be necessary for very young students, middle and high school student videos can and should include a text slide with their bibliography or an accompanying paper bibliography.
Length: Just as you would set a page limit for an essay, you should set limits on video length, especially if you want to share the videos with the class. That length depends on your project — a simple “About Me” video project can be a minute long, while a more involved science or English assignment could be two to three minutes.
The style and flair of the video itself should really take second place to the student’s process — how a student researched the project, chose images, and organized their information. When your rubric reflects that, you’re truly assessing what a student learned.
Video project ideas
Creating Animoto accounts for you and your students is completely free! Once you have your free account set up, there are endless ways to strengthen your lessons using video. Here are some of our favorites.
Digital scavenger hunt
Take your lessons outside of the classroom with a digital scavanger hunt ! Have your students find specific plants and animals, architectural landmarks, historical features, and even shapes in their real-world environments and photograph them as they go. Then, they can add them to an exciting video that can be shared with the class using our Educational Presentation template.
Video autobiography or biography
Have your students research important figures throughout history or even share their own life stories with a video ! The Self-Introduction template makes it easy to share the most important moments of one's life in a fun and engaging way.
Put new vocabulary into action with a video! You can teach students new vocabulary words and then have students find real-world examples of them in real life. Or, let students share all the new words they've learned over summer break using the Vocabulary Lesson template.
Book trailers are a great way to get the story across in just a few short minutes. Whether starting from scratch on a brand new book or creating a summary of a favorite book, the Book Trailer template makes it simple.
Video presentations are a great way to showcase your learnings without the anxiety of a traditional presentation. They can be used in virtual classrooms or shared "IRL" to supplement student presentations. The Educational Presentation template is versatile, engaging, and easy to customize and share.
Extracurricular activities are part of a well-rounded education. Celebrate wins or even analyze your game with the Sports Recap template! It's a great way to increase school spirit and show students that you care.
Hit your reading goals for the semester and make sure the lessons hit home with a book report! Rather than an extensive essay, the Book Report template hits on all the high-notes and most important elements of a particular book.
How are you grading your students’ Animoto videos? Let us know in our Facebook group, the Animoto Social Video Marketing Community .
- Marketing video
- How-to video
- Slideshow video
- Social media
- Promo video
- Birthday video
- Intro / Outro videos
- Explainer video
- Email marketing
- Training video
- Internal communications video
- Presentation video
- Real Estate
- Marketing Agency
- HR / People Ops
- Video commenting tool
- Screen recorder
- Photo video maker
- Music library
- Online video editor
- Video trimming
- Stock library
- Animoto Tutorials
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Video Project Rubric
Examples of Other Rubrics
Video class assignment tips for instructors and students
- January 31, 2021
- Alex Martinez
- Digital Media / Kaltura (Video Management) / WeVideo
This article covers:
- For instructors
- For students
- Getting Started
Team Roles and Responsibility
Stock photos and graphics, video software, video tutorials, affordable and royalty-free audio clips.
Video assignments can be a research-intensive, collaborative, and highly engaging student activity. The video can demonstrate skills, knowledge, and communication strategies. View some student video projects to give you ideas for your next class assignment.
- Final videos should be between 2-5 minutes. A high quality 5-minute video can take about 5-10 hours to produce.
- Ensure that the project grade has the appropriate weight.
- Ensure that students keep you updated with their progress, require them to send you frequent project updates to avoid the project being done at the last minute.
- Create a “Group Planning” document for your student groups to help them plan, communicate, and organize. Spanish Skits ( http://goo.gl/hvaq4I ) Chemistry ( http://goo.gl/RpsPO2 ) B2B Marketing ( https://goo.gl/DsQef7 ) Why Make B2B Videos?
- For help with video assignments, contact [email protected] to get answers to your questions and support. We can give your students a workshop and a tour of the Digital Media Center.
- Give your students a few weeks to complete this project. Each week students should submit a progress report to ensure they are on track.
- Inform students that they can upload their videos into your Canvas course using My Media
- Create a video assignment in your Canvas course to make.
- Instruct students to submit their video assignments to make grading fast and easy using the Canvas speed grader tool.
- Science Communication Rubric
- Pecha Kucha Rubric (PDF)
- Infographic Instructor Grading Rubric
- Multimedia Science Activity Rubric
- Digital Storytelling Rubric
- Digital Video Project Rubric
- B2B Marketing Video Rubric
- Tips for students completing video class assignments (PDF)
- Spanish Skits
- Chemistry Educational
- B2B Marketing
- Take advantage of the DU Digital Media Center ; they have friendly staff and cool video software.
- Computer Screen Capture: Jing (Free) and Skitch (Free)
- Prioritize recording high-quality audio. The further the microphone is from your presenter, the worse your audio quality will be. Recording indoor in quiet spaces or adding a voice-over track are the best options for capturing high-quality audio.
- Define a clear purpose and outcomes for the video .
- Establish teams and assign project roles and responsibilities.
- Research videos online that match your goals and expectations.
- Produce a video that is visually engaging to your audience. Scenes should be changing every 5-10 seconds.
- Create a storyboard shoot list and script .
- Create a project timeline and video team document to keep you organized.
- Tips for producing class assignment videos, “Before, During and After” .
- Have weekly team meetings.
- How to produce a video documentary by Adobe
- How to share final video securely to only class participants via Canvas Media Gallery
- Producer: Initiates and coordinates meetings and time management; has a high-level view of the project and timelines
- Script Writers: Responsible for creating the storyboard and script
- Researchers: Responsible for researching the topic, fact collecting and citations
- Videographer/Photographers/Audio Technicians: Responsible for video recording and still photos; ensures good lighting and audio quality
- Narrators: Provides audio or video commentary
- Illustrators / graphic artist : Responsible for drawing custom art work
- Video & Audio Editors: Responsible for video and audio editing software; will edit and share revisions with team members
- OpenVerse – 6 millions reusable objects
- Flickr Creative Commons
- DU Flickr Collection
- Science Images
- Videvo.net – video b-roll clips
- ZOOM: Free video conference for all DU staff and students. Allows you to record your computer screen, webcam, interviews, and microphone. No editing features.
- Kaltura (Canvas My Media and DU MediaSpace): Free video conference for all DU staff and students. Allows you to record your computer screen, webcam, and microphone. Limited editing features. Kaltura is available within Canvas under My Media and DU MediaSpace .
- Kaltura Capture allows you to record your computer screen, webcam, and microphone.
- WeVideo – A web-based video editor designed for non-video professionals that’s easy to use. DU has a few student licenses.
- Adobe Creative Cloud software : DU Students, staff and faculty members now have access to this suite of Adobe software.
- iMovie – Mac
- Camtasia Studio – Free video editor – 30 day trial for PC and Mac
- Blender : Free and open source 3D creation suite.
- PowToon – An online animated video software for both Mac and PC. Not free.
- Making a digital story video using iMovie
- Making a digital story video using WeVideo
- Vimeo Video School
- Video Story Guide
- Tips for marketing videos
- Videvo video clips
- YouTube Audio Library
- Global Sound Promotion
- Free Music Archive
The DU Digital Media Center has professional video and audio software for students. They are located in the Anderson Academic Commons and are normally open when the library is open.
How to access zoom recordings in mediaspace, how to obtain a transcript file when conducting interviews using zoom, kaltura or a phone, kaltura – adding a single video to your canvas course, adding kaltura video on a du drupal page, wevideo tutorials & resources, introduction to wevideo.
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Rubric Best Practices, Examples, and Templates
A rubric is a scoring tool that identifies the different criteria relevant to an assignment, assessment, or learning outcome and states the possible levels of achievement in a specific, clear, and objective way. Use rubrics to assess project-based student work including essays, group projects, creative endeavors, and oral presentations.
Rubrics can help instructors communicate expectations to students and assess student work fairly, consistently and efficiently. Rubrics can provide students with informative feedback on their strengths and weaknesses so that they can reflect on their performance and work on areas that need improvement.
How to Get Started
Best practices, moodle how-to guides.
- Workshop Recording (Fall 2022)
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Step 1: Analyze the assignment
The first step in the rubric creation process is to analyze the assignment or assessment for which you are creating a rubric. To do this, consider the following questions:
- What is the purpose of the assignment and your feedback? What do you want students to demonstrate through the completion of this assignment (i.e. what are the learning objectives measured by it)? Is it a summative assessment, or will students use the feedback to create an improved product?
- Does the assignment break down into different or smaller tasks? Are these tasks equally important as the main assignment?
- What would an “excellent” assignment look like? An “acceptable” assignment? One that still needs major work?
- How detailed do you want the feedback you give students to be? Do you want/need to give them a grade?
Step 2: Decide what kind of rubric you will use
Types of rubrics: holistic, analytic/descriptive, single-point
Holistic Rubric. A holistic rubric includes all the criteria (such as clarity, organization, mechanics, etc.) to be considered together and included in a single evaluation. With a holistic rubric, the rater or grader assigns a single score based on an overall judgment of the student’s work, using descriptions of each performance level to assign the score.
Advantages of holistic rubrics:
- Can p lace an emphasis on what learners can demonstrate rather than what they cannot
- Save grader time by minimizing the number of evaluations to be made for each student
- Can be used consistently across raters, provided they have all been trained
Disadvantages of holistic rubrics:
- Provide less specific feedback than analytic/descriptive rubrics
- Can be difficult to choose a score when a student’s work is at varying levels across the criteria
- Any weighting of c riteria cannot be indicated in the rubric
Analytic/Descriptive Rubric . An analytic or descriptive rubric often takes the form of a table with the criteria listed in the left column and with levels of performance listed across the top row. Each cell contains a description of what the specified criterion looks like at a given level of performance. Each of the criteria is scored individually.
Advantages of analytic rubrics:
- Provide detailed feedback on areas of strength or weakness
- Each criterion can be weighted to reflect its relative importance
Disadvantages of analytic rubrics:
- More time-consuming to create and use than a holistic rubric
- May not be used consistently across raters unless the cells are well defined
- May result in giving less personalized feedback
Single-Point Rubric . A single-point rubric is breaks down the components of an assignment into different criteria, but instead of describing different levels of performance, only the “proficient” level is described. Feedback space is provided for instructors to give individualized comments to help students improve and/or show where they excelled beyond the proficiency descriptors.
Advantages of single-point rubrics:
- Easier to create than an analytic/descriptive rubric
- Perhaps more likely that students will read the descriptors
- Areas of concern and excellence are open-ended
- May removes a focus on the grade/points
- May increase student creativity in project-based assignments
Disadvantage of analytic rubrics: Requires more work for instructors writing feedback
Step 3 (Optional): Look for templates and examples.
You might Google, “Rubric for persuasive essay at the college level” and see if there are any publicly available examples to start from. Ask your colleagues if they have used a rubric for a similar assignment. Some examples are also available at the end of this article. These rubrics can be a great starting point for you, but consider steps 3, 4, and 5 below to ensure that the rubric matches your assignment description, learning objectives and expectations.
Step 4: Define the assignment criteria
Make a list of the knowledge and skills are you measuring with the assignment/assessment Refer to your stated learning objectives, the assignment instructions, past examples of student work, etc. for help.
Helpful strategies for defining grading criteria:
- Collaborate with co-instructors, teaching assistants, and other colleagues
- Brainstorm and discuss with students
- Can they be observed and measured?
- Are they important and essential?
- Are they distinct from other criteria?
- Are they phrased in precise, unambiguous language?
- Revise the criteria as needed
- Consider whether some are more important than others, and how you will weight them.
Step 5: Design the rating scale
Most ratings scales include between 3 and 5 levels. Consider the following questions when designing your rating scale:
- Given what students are able to demonstrate in this assignment/assessment, what are the possible levels of achievement?
- How many levels would you like to include (more levels means more detailed descriptions)
- Will you use numbers and/or descriptive labels for each level of performance? (for example 5, 4, 3, 2, 1 and/or Exceeds expectations, Accomplished, Proficient, Developing, Beginning, etc.)
- Don’t use too many columns, and recognize that some criteria can have more columns that others . The rubric needs to be comprehensible and organized. Pick the right amount of columns so that the criteria flow logically and naturally across levels.
Step 6: Write descriptions for each level of the rating scale
Artificial Intelligence tools like Chat GPT have proven to be useful tools for creating a rubric. You will want to engineer your prompt that you provide the AI assistant to ensure you get what you want. For example, you might provide the assignment description, the criteria you feel are important, and the number of levels of performance you want in your prompt. Use the results as a starting point, and adjust the descriptions as needed.
Building a rubric from scratch
For a single-point rubric , describe what would be considered “proficient,” i.e. B-level work, and provide that description. You might also include suggestions for students outside of the actual rubric about how they might surpass proficient-level work.
For analytic and holistic rubrics , c reate statements of expected performance at each level of the rubric.
- Consider what descriptor is appropriate for each criteria, e.g., presence vs absence, complete vs incomplete, many vs none, major vs minor, consistent vs inconsistent, always vs never. If you have an indicator described in one level, it will need to be described in each level.
- You might start with the top/exemplary level. What does it look like when a student has achieved excellence for each/every criterion? Then, look at the “bottom” level. What does it look like when a student has not achieved the learning goals in any way? Then, complete the in-between levels.
- For an analytic rubric , do this for each particular criterion of the rubric so that every cell in the table is filled. These descriptions help students understand your expectations and their performance in regard to those expectations.
- Describe observable and measurable behavior
- Use parallel language across the scale
- Indicate the degree to which the standards are met
Step 7: Create your rubric
Create your rubric in a table or spreadsheet in Word, Google Docs, Sheets, etc., and then transfer it by typing it into Moodle. You can also use online tools to create the rubric, but you will still have to type the criteria, indicators, levels, etc., into Moodle. Rubric creators: Rubistar , iRubric
Step 8: Pilot-test your rubric
Prior to implementing your rubric on a live course, obtain feedback from:
- Teacher assistants
Try out your new rubric on a sample of student work. After you pilot-test your rubric, analyze the results to consider its effectiveness and revise accordingly.
- Limit the rubric to a single page for reading and grading ease
- Use parallel language . Use similar language and syntax/wording from column to column. Make sure that the rubric can be easily read from left to right or vice versa.
- Use student-friendly language . Make sure the language is learning-level appropriate. If you use academic language or concepts, you will need to teach those concepts.
- Share and discuss the rubric with your students . Students should understand that the rubric is there to help them learn, reflect, and self-assess. If students use a rubric, they will understand the expectations and their relevance to learning.
- Consider scalability and reusability of rubrics. Create rubric templates that you can alter as needed for multiple assignments.
- Maximize the descriptiveness of your language. Avoid words like “good” and “excellent.” For example, instead of saying, “uses excellent sources,” you might describe what makes a resource excellent so that students will know. You might also consider reducing the reliance on quantity, such as a number of allowable misspelled words. Focus instead, for example, on how distracting any spelling errors are.
Example of an analytic rubric for a final paper
Example of a holistic rubric for a final paper, single-point rubric, more examples:.
- Single Point Rubric Template ( variation )
- Analytic Rubric Template make a copy to edit
- A Rubric for Rubrics
- Bank of Online Discussion Rubrics in different formats
- Mathematical Presentations Descriptive Rubric
- Math Proof Assessment Rubric
- Kansas State Sample Rubrics
- Design Single Point Rubric
Technology Tools: Rubrics in Moodle
- Moodle Docs: Rubrics
- Moodle Docs: Grading Guide (use for single-point rubrics)
Tools with rubrics (other than Moodle)
- Google Assignments
- Turnitin Assignments: Rubric or Grading Form
- DePaul University (n.d.). Rubrics .
- Gonzalez, J. (2014). Know your terms: Holistic, Analytic, and Single-Point Rubrics . Cult of Pedagogy.
- Goodrich, H. (1996). Understanding rubrics . Teaching for Authentic Student Performance, 54 (4), 14-17. Retrieved from
- Miller, A. (2012). Tame the beast: tips for designing and using rubrics.
- Ragupathi, K., Lee, A. (2020). Beyond Fairness and Consistency in Grading: The Role of Rubrics in Higher Education. In: Sanger, C., Gleason, N. (eds) Diversity and Inclusion in Global Higher Education. Palgrave Macmillan, Singapore.
The Ultimate Rubric for Video Assignments 1
When you are ready to embark on a video project in your classroom, creating the perfect rubric to grade your students work can at first look like a very technical task. In this article, we will share with you the ultimate rubric for video assignments.
Establishing a Coherent Set of Criteria for Students’ Success
A rubric is a “coherent set of criteria for students’ work that includes descriptions of level of performance quality on the criteria” ( ASCD ). The most important aspect of rubrics in our opinion is that they take away the guess work for our students by allowing them to self-assess their performance based on pre-determined criteria. Rubrics are particularly useful to offer guidance to students during the completion of extended projects. In many instances, you will want to create the rubric with the help of the students so they acquire a thorough understanding of the task at hand. Alongside exemplars of previously completed pieces of work, they are key to the success of your students.
Rubric for Video Assignments. Photo Credit CC Michael Porter via Flickr .
Video projects include technical phases for which you might not consider yourself an expert. Choosing amongst audio and video equipment for recording, filming techniques, editing methods, special effects and ways to share the final product present so many options that it would seem a daunting task to teach students every single option. The video project rubric that is presented here has the benefit of clearly establishing the qualitative criteria you are researching while not getting losing itself in the details of the production.
Criteria of our Rubric for Video Assignments
Our rubric for video assignments examines 4 levels of performance: exemplary, proficient, partially proficient, and unsatisfactory, across 8 different criteria:
- Content and organization
- Video Continuity and Editing
- Audio Editing
- Camera Techniques
- Graphics, Special Effects and Animation
- Fair Use and Citation
Details of the Rubric
Peer over the details of each criteria in this Video Project Rubric shared as a Google Document:
This rubric was adapted by Jessica Faivre from an original work by the University of Wisconsin, Stout
As always, leave your comment below so that together we can fine tune this work together.
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A simple rubric for a documentary, evidence-based video
A few semesters ago I helped a professor from CU's School of Business with an assignment in which students were asked to show working supply chains in local businesses. Certain, very specific attributes of a true supply chain had to be shown in the video, but creativity, cleverness, and storytelling were to be given extra credit; the instructor felt that knowing one's way around compelling media use would prove invaluable to students entering the workforce.
We worked together to develop a very simple rubric - one that gave students the confidence they needed to proceed with their projects, and one that gave the professor the confidence he needed to grade fairly and constructively.
You may find this model useful in starting on a video documentary rubric of your own.
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How to do a Video Essay: Marking Rubric
For Educators wanting to teach with the Video Essay
So, how do you mark a video essay? Do you compare it to the written academic essay? How long does a video essay need to be to match the word count of a written essay? Or, does the video essay stand on its own.
Marking rubrics consist of a set of criteria and descriptive levels of performance. To be effective, rubrics need to have appropriate criteria and clear description statements. The performance is assessed by evaluation against each criteria. Resources on this page may assist in rubric design to assess a video essay.
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Video Assignments: More Reflection (and Less Grading)
March 1, 2021 doan winkel comments 0 comment.
Quizzes have no place in an entrepreneurship class. Video assignments do!
Entrepreneurship is about developing a mindset and a set of skills ; quizzes cannot assess either of those. Instead, the recommended tools for assessing entrepreneurship students are reflective assignments .
Of course, quizzes are faster to grade than traditional written reflections, so quizzes are still common. Fortunately, there’s a better way. There’s a way for students to quickly reflect on the experiences they’ve had in class, multiple times throughout the course, that will take you minutes , not hours to grade.
Structured video reflections : a fast, and rigorous way to assess entrepreneurship students.
Video Reflections Take Less Time
Traditional written reflections take a long time to grade because they require you to read lengthy responses from every student in your class, and then grade what you’ve read.
Video reflections take less of your time because:
- Students are required to keep them short . Typically 1 – 3 minutes
- You can play them back at double-speed
- You can grade while you’re watching
You can literally…
Grade video reflections in 30 – 90 seconds .
Example Reflection Video & Rubric
Enter your teaching email address below to see:
- A sample video reflection
- Rubric for grading one
- Demo of what it looks like to grade in your LMS
- Keys for successful video reflections
The Experiential Entrepreneurship Curriculum we produce uses video reflections extensively to help students document the evolution of their business models . For example, in the first iteration of their business model canvas, they hypothesize their:
- Customer segment
- Value proposition and
They also demonstrate how they developed those hypotheses, and reflect on why they are important entrepreneurial steps to take. Below is a sample video reflection submission.
Demo of Grading in Canvas
Below you can see how efficient it is to grade a submission in Canvas. With just a few clicks you are already providing feedback, both quantitative and qualitative. Our professors appreciate how quickly they can digest and assess students’ work. Students appreciate getting feedback quickly, so they can move forward before they lose momentum.
Tips for Successful Reflection Videos
Video reflections will save you a lot of time in the long run, but they require some prep work upfront:
- “You have a time limit of 2 minutes for this video presentation.
- About 15 seconds to summarize your Customer Segment and Problem (i.e. Value Proposition) hypotheses.
- About 45 seconds (or less) to describe how you believe your Early Adopters behave and the Channels where you assume you can find them. You can present using this mental model:
“I think our Early Adopters (describe their behaviors) , and as a result, I should be able to see them (describe their Externally Observable Behaviors) , so I assume I can find and interview them (describe your channels). ”
- About 30 seconds to share your thoughts and learnings about the entrepreneurial steps you’ve taken so far.
- About 30 seconds to explain why an entrepreneur would/should take the following steps.”
- Provide examples . Your students likely won’t have done this kind of assignment before so you’ll want to show them an example video of precisely what they should be shooting for.
- Teach them how to use Loom . Loom is an amazing tool, a Google Chrome extension that is super simple to use. Thousands of ExEC students have used it on Mac and PC to present their process, and hundreds of faculty use it to quickly provide feedback to those students (because it allows you to play videos back at double speed!). Loom offers an expanded educational version that allows for longer feedback videos for those times when you want to go really deep with your feedback.
- Keep them short . As mentioned before, you want to keep them short (1 – 3 minutes). Short videos require students to practice presenting concisely (an extremely important skill for entrepreneurs), and it means you’ll spend less time grading.
- Allow students to share additional materials. When students submit a video reflection, they should include a link to any written work that provides more details on their experiences. For instance, as they are iterating on their business model canvas, they provide a link to slides of their multiple canvases in addition to their video link.
Video Reflection Bonuses
In addition to the time savings, there are several added benefits to using video reflections:
- Students generally prefer them . Students naturally consume and create video content and we often get comments from students asking why they can’t do this in all of their classes. Offering them the opportunity to explain their process by talking to their phone will result in happier (i.e., more engaged) students.
- Students get to practice speaking concisely . Communicating efficiently is an incredibly important skill, no matter whether students become entrepreneurs or not. These 1 -3 minute videos help students develop more effective communication skills.
- Students can’t get a “free-ride” on video assignments . Students share quiz questions and written assignments can be “inspired” by other students, but it’s nearly impossible for a student to fake their way through a video recording. Just the act of speaking their reflections out loud helps them internalize their experiences and lesson learned along the way.
Want Faster Assessment Next Semester?
If you’re interested in using video reflections without having to design them yourself, check out the Experiential Entrepreneurship Curriculum .
Students complete a set of video reflections through the ExEC exercises, each of which has a detailed rubric and can be easily integrated into your LMS.
In upcoming posts, we will share tips for a better pitch class, and how to own a class if/when you inherit one!
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