business proposal for security guard company

Free Security Proposal Template That Wins Clients

This proven proposal template won over $23,000,000 of business for our security customers in 2022 alone. The text, images, colours, your logo - it's all 100% editable.

A look at everything in this Security Proposal Template

Visually stunning cover.

The first thing your client sees is a beautifully designed cover, fit for a world-class security company. If the cover doesn't impress them it's always going to be an uphill struggle from there. You can change the text, your logo and the background image if you like - this gets you started.

Pre-Written Services Section

Writing about what you do is hard. How much is too much? Will the client understand it? Completely valid questions and ones you don't need to worry about now.

In this security proposal template, the page detailing the work you're going to do is done, the structure is laid out. You just need to add a few client specifics when you use it. Like with this entire proposal, it's all editable - the colors, the text, images, layout - everything.

Process and Timescales

Explaining the security installation process can be difficult. You want to give enough detail but not so much it seems overwhelming. Fortunately, this has been battle tested and is the perfect amount of information. You can tweak it to suit your exact process.

Case Study Example

The number of security companies that simply put examples of their work in their proposal templates is shocking. It's not enough. If you want to be taken seriously, you need to show that you understood the client's issues and came up with a solution that was successful.

In this accounting proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.

Getting pricing right in the security industry is difficult. In this automatically calculated pricing table, all you do is put the numbers in, type a quick 1-line description of the service and the quote part of your proposal is done. If you want to charge per hour, sell in quantities, or have optional up-sell products, you can do that too.

Next Steps with Digital Signing

One of the biggest reasons businesses don't win work is they don't give clear instructions on how to buy from them. This proposal template comes with a 'Next Steps' page which you shouldn't need to alter at all. Simply detail the next steps your client will go through and ask them to sign digitally by typing their name and clicking Accept.

All digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.

Pre-Written Contract

Every service business needs a contract with its clients. The security industry is no exception. We've scoured the world for experts to lend the contracts they use in their businesses for you to use.

We're not legal professionals and don't play them on the internet but if you're not using anything at all, this will likely be a great start - that said, get a legal professional to read it over.

Take Payment from Your Client

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account the better. Using our integrations with Stripe, PayPal and GoCardless you can take payment from your client the moment they sign your proposal and then, if needed, start a subscription.

Don't take just our word for it

Here is what some of our 10,000 users across the globe have to say

Sara K. CEO & Founder

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150+ other free proposal templates just like these are also available inside Better Proposals

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• Business Templates
• Sample Proposals

FREE 11+ Security Proposal Samples in PDF

Security companies offer security services to other companies who are in need or who demand security services. There are many types of security services being offered and the competition is tough in this business industry. A security proposal is a document that is written by a security company detailing what the companies does, its achievements, the services that they offer, etc. A well-written proposal is the key to getting the job that your client offers. Proposal writing is both a difficult and easy thing to do. The difficult part is writing a persuasive one while the easy part is determining the contents the proposal. Here are some sample proposals that can help you easily make that happen.

Security Proposal Samples

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Size: 200 KB

A security service business proposal template is something that you should have if you own a security business. This document must be ready whenever you need it or whenever you have new or prospective clients who are looking into doing business with you. The advantage of using a proposal template is that it makes your task easier and quicker to do. So the next time you think of finding ways to get things done, be sure to include a template in you plans.

Size: 927 KB

What do clients want to know about your security business? They not only want to know what your business does or how many clients you have had in the past, but they also want to know how you hire your security personal, how you train them and what things you do to keep the safety and security of the company you are providing the services with. You can properly and proudly discuss this in your security proposal and the best reference you can get to help you properly position the details is through this  security services proposal sample template. Check it out now and you will never regret it!

Size: 643 KB

The primary goal statement of a security business is the provision of reliable and high quality security services to all of your business clients. To do that you will need a really good security proposal where you can tell all about your business and at the same time one that you can execute or implement without fail. This sample is a good source of information to help you get the contents of your proposal right.

Size: 32 KB

Clients can also call out to security companies if they need security services. They just need to submit or publish a request for proposal for security services which contains all of the details of how they want to the proposal to be formatted and written. Often included in the request for proposal are proposal templates and other forms that will complete the transaction. Interested companies must follow the provided guidelines or they may not be entertained at all. It also makes the selection process easier for the client.

Size: 24 KB

Companies can hire both armed and unarmed security guards depending on their needs or preferences. If you have noticed, not all guards you see are armed with guns. Some of them are only armed with short wooden or metal clubs. If your business offers both armed and unarmed security manual personnel, then you will need to make sure to have it specified in your proposal, especially in the part where you write the scope of services. Here is a sample that you can take a look at and get ideas from.

Size: 339 KB

Here is another request for proposal sample that you can use as reference to help you come up with your own personalized request for proposal document. This security business proposal sample is focused both on providing security and protection. Interested security companies can respond to this request by writing and submitting a proposal based on the provided guidelines. Use this sample as your reference so that you can come up with your own unique request for proposal or proposal document.

Size: 83 KB

A master plan is a comprehensive and dynamic log-term plan that is used to guide future growth and development. Including such plan in your security proposal will most likely impress your clients and will convince them to sign up for a long-term service contract with your security company. Now that is an achievement you don’t want to miss. You will need all the help that you can get and for that we recommend that you check out this safety and security master plan proposal sample.

Size: 295 KB

Aside from hiring security guards to watch over and ensure the physical safety of your employees and business premises, there are also security companies that provide computer security. Computer security deals mostly with keeping data and other technology based information or equipment in your company safe and out of reach of outsiders. This sample computer security proposal for small businesses is what a computer service proposal looks like. You can use the sample as a reference for writing your very own proposal.

Size: 68 KB

This network and information security proposal sample is similar to that of a computer security proposal in so many ways. That is because they both provide services that help secure data and other information out of reach of outsiders or wrong doers, like fraudsters or information thieves. The sample also makes a good material that you can use as a reference list .

HIPAA stands for Health Insurance Portability and Accountability Act which is United States legislation that provides data privacy and security provisions for medical information. Use this proposal sample if you need help with getting ideas or research information sheet for your own work.

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Sample Business Proposals / Security Guard Services Sample Proposal

View Security Guard Services Sample Proposal

How to write your own security guard services proposal.

• This sample proposal plus
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Screenshots of 4 of 17 pages of this sample. Click the PDF View link above to see more. The complete sample is included in every Proposal Pack and the included Wizard software can build you an editable version in Word that will be in the design theme you purchased. You can purchase a different design theme than the sample is illustrated with.

1. Get a Proposal Pack such as Security #9.

This sample was created using the design theme Proposal Pack Security #9 . You can recreate this same sample using any of our Proposal Pack design themes and have it customized for your business.

This Security Guard Services Sample Proposal is included in both PDF format and editable Word format chapters that can also be customized using the included Wizard software.

To create your customized proposal using your own logo and colors get Proposal Pack for Any Business. This sample is included in every Proposal Pack.

2. Download and install after ordering.

Once you have ordered and downloaded your Proposal Pack you will have all the content you need to get started.

3. Setup the included Wizard software.

While the Wizard software makes the process more efficient you can also manually assemble your version of this sample using the content provided and just a Word processor.

4. Import the Quick Start layout titled 'Security Guard Services Sample Proposal'.

The included Proposal Pack Wizard software makes it very fast and efficient to create a customized version of this document. The sample content is included in Word format documents so you can also use the sample text without the need to use our Wizard software.

5. Customize the template with your own information.

You can customize the layout with different chapters, change the order of chapters, import your own content and information, change the visual design, edit the text, etc. You have complete control over customizing this sample.

Security Guard Services Sample Proposal

Security Services for Copperville Centre

Please find enclosed our proposal for providing security services for Copperville Centre. We have reviewed the requirements and standards set by the City of Copperville and the State of North Carolina, and are prepared to meet all conditions and abide by the terms set forth in the Request for Proposal RFP. We believe you will see that TopMarx Security has the appropriate experience and can provide outstanding service for this project. If you have any questions about the content of this proposal, please call us for clarification or additional details.

We hope to meet with you to sign the Copperville Centre Security Services Contract at your earliest convenience. Copperville Centre, a mixed-use tourist and public attraction, requires security services. TopMarx Security has the appropriate experience and can provide outstanding service for this project.

TopMarx Security Services is perfectly positioned to provide trained security personnel who can meet the needs and goals of Copperville Centre.

The Objective

Copperville Centre, a mixed-use tourist and public attraction, requires security services. Adequate numbers of security personnel are needed to protect the public and property within Copperville Centre 24 hours a day, seven days a week. Additional security personnel are needed on occasion to handle large festivals and sporting events held at Copperville Centre. Because Copperville Centre is a tourist attraction, security personnel working there should be able to assist and instruct visitors in a courteous manner.

The Opportunity

Contracting with TopMarx Security Services to provide security services will meet the following goals of Copperville Centre management. Keep Copperville Centre a safe, pleasant place for the local public and for tourists to visit. Protect the property and interests of the business owners within Copperville Centre. Gain the flexibility to expand and contract security staff as needed to handle a variety of seasonal events.

The Solution

TopMarx Security Services is the leading supplier of security services within our region of North Carolina. We have a well established training program for security guards that can be customized to meet the needs of Copperville Centre. TopMarx consistently maintains a large pool of qualified security guards, and so we possess the capability of scheduling security personnel as needed to handle a variety of situations and events. Copperville Centre management should meet with TopMarx Security Services to discuss event schedules and address any special personnel requirements Copperville Centre may have.

Copperville Centre management should finalize a one-year contract with TopMarx Security Services, with options to renew for future years. After signing the contract, TopMarx will immediately review available candidates, develop training materials as needed, and train and place guards in new assignments at Copperville Centre. TopMarx Security Services is ready to fulfill all the needs and meet all the requirements described for the Copperville Centre project in their Request for Proposal. Standard Disclaimer.

The prices shown above are valid for one year from the time of contract agreement. New costs will be determined each year and a new contract must be signed each year. TopMarx Security pays for all training, supervision, employee benefits, and insurance costs for its workforce.

After conferring with Copperville Centre management and vendors, our staff will develop and provide specialized training for our security guards. We are staffed and equipped to handle a variety of training needs. On-Site Training All security guards will be thoroughly oriented on-site as to the specific locations and building layouts and potential security issues of the different venues included within Copperville Centre. Off-Site Training All security guards will be trained in proper procedures and expected behavior standards during the six-week TopMarx training course.

Printed Manuals With assistance from Copperville Centre management and merchants, TopMarx Security will develop a training manual for all guards assigned to Copperville Centre. Fast Track Training Experienced TopMarx security guards will receive concentrated training and orientation so that they may assume their responsibilities at Copperville Centre as soon as possible. Ongoing Training TopMarx will provide ongoing training for its staff as needed to handle new situations and correct any deficiencies that may be noted during the course of our contract with Copperville Centre. TopMarx Security Services can handle all the training needs for security personnel at Copperville Centre.

Unarmed security guards cannot handle every situation on their own. TopMarx Security will put in place procedures with other agencies and train all personnel to coordinate with other city and county agencies as described below.

Law Enforcement Issues

Upon observing criminal activity, TopMarx guards will immediately call the Copperville Police Department for assistance. If necessary, TopMarx guards may stop and question a suspect, but only law enforcement officers can arrest suspects. During sporting events or international events, TopMarx guards may be called upon to interact with federal authorities as well as local police. In these cases, TopMarx guards will obey all instructions of the law enforcement authorities.

Medical Issues

All TopMarx guards will be certified in First Aid and CPR procedures to render emergency assistance as needed. In the case of minor injury or illness no broken bones, bleeding, unconsciousness, or breathing difficulties , TopMarx guards will be instructed to call the Copperville Fire Department and request Emergency Medical Technician assistance. In the case of major injury or severe illness obvious broken bones, bleeding, periods of unconsciousness or breathing difficulties , TopMarx guards will call the Copperville Fire Department and request a Paramedic Unit. Should the sole Copperville Paramedic Unit be unavailable, TopMarx guards will call Copperville Hospital and request an ambulance.

Tourism Issues

Because Copperville Centre is an international tourist attraction, there may be times when emergency translation services are needed. In cases where a guard cannot communicate with a distressed visitor, the TopMarx guard will call the Copperville Police Department and request translation services, which can generally be provided over the phone within a short period of time.

Issues with Transients

Because the central park area is not fenced, people may enter 24 hours a day. This presents potential problems with homeless who may want to camp out within the Centre after dark. TopMarx guards will be instructed to urge homeless persons to leave and hand them information cards from the local shelter.

If they refuse to leave, guards will be instructed to call police for assistance. Periodic drills will be held in conjunction with appropriate agencies to ensure that all parties know how to respond in an efficient, appropriate manner to keep the public, business owners, and employees safe. Effective security services depend on adequate supervision and performance reviews for security personnel.

Your contract with TopMarx Security guarantees the following. Random checks by TopMarx supervisors of the Copperville Centre to ensure that our guards there are performing as expected. A surprise drop-in inspection by our supervisory staff can happen at any time and during the course of any event.

During a check like this, all guards will be observed and evaluated. Availability and willingness of TopMarx management to take comments and complaints on our service. In the event that any of our guards behave in an unsatisfactory manner, we want to hear about it immediately.

Supervisors are available 24 hours a day, seven days a week. Immediate correction of all service problems. If an issue is determined to be a lack of training or a misunderstanding, guards will be instructed in correct behavior and put on probation. A repetition of problem behavior will result in immediate replacement of that guard.

Availability of TopMarx management to handle scheduling issues, including emergency situations. A supervisor from TopMarx is on call 24 hours a day, seven days a week, to coordinate with Copperville Centre management and handle any situation. TopMarx Security Services is dedicated to training and supervising our staff to provide superior service to our clients.

All TopMarx security guards must undergo a thorough background check prior to employment, and must agree to a yearly background check during their employment with TopMarx. The following areas are investigated. Criminal history – Candidates must have no criminal charge more serious than a traffic ticket.

Credit check – Because guards must be trusted never to steal, candidates must not have significant liens, defaults, or other indicators of financial difficulty in their recent history. We check each applicant’s credit history for the last five years. Domestic abuse concerns – A candidate may be disqualified from employment if he or she has a history of being the cause of repeated calls to the police department for loud arguing or violence at home, even if the candidate was never arrested.

Civil court case history – A candidate may be disqualified from employment if he or she has a history of repeatedly suing or being sued by other parties. Drug screening – Candidates must pass a drug screening test before employment, and must agree to undergo random drug screening during the course of employment. TopMarx Security Services obeys all privacy laws during the course of its investigations, and all candidates receive copies of their background check reports so that they can remain informed and correct any errors that may occur. Copperville Centre, with its mix of buildings and park area and its variety of public events, presents a number of security challenges.

The needs for different areas are discussed below.

The grassy park area in the middle of Copperville Centre is popular with locals as well as with visitors. No fences enclose this area, so people can enter 24 hours a day. During daylight hours, people of all ages are likely to be present, as well as their various pets.

After dark, there is potential to have homeless people sleeping in the area, and unsavory activities such as drug dealing or prostitution taking place. The park area will require 24-hour supervision to ensure public safety. Large festivals such as Medieval Days and SpringFest also take place in this park area.

Events such as these offer opportunities for pickpockets and other predators. During these times of heavy visitation and large crowds, additional security will be needed to maintain order and guarantee safety.

Sports arena

The Copperville Centre Sports Arena hosts basketball games and volleyball games and occasional trade shows with large crowds in attendance. The attendees park in the surrounding parking lots and pass through the public areas between the restaurants and nightclub. On game or show days, additional security guards will be needed for crowd control both on the exterior and interior of the arena, as well as in transit areas.

Restaurants

Copperville Centre hosts three restaurants. The CC Deli, with hours from 10 a.m. to 7 p.m. and outdoor seating bordering the park area; Evangelina’s, with indoor only dining and hours from 11.00 a.m. to 10 p.m.; and the Copper Crow Diner, with both indoor and outdoor seating areas and hours from 11.00 a.m. to 9 p.m. Although security is not planned for the interior of these establishments, guards may be called by restaurant personnel requesting assistance with difficult situations, and all these premises will be checked hourly after closing to be sure they are secure.

In the northeast corner, Copperville Centre includes Ceci’s, a popular nightclub, with hours from 9 p.m. to 2 a.m. Ceci’s has requested a security guard at the door during open hours. Ceci’s may also be the source of or attraction for inebriated persons wandering into the park area or between other buildings after closing, and security guards will need to be posted in trouble spots during the prime leaving hours from 12 a.m. to 2 a.m. Due to the varying venues, variable circumstances and scheduled events, the exact numbers of security guards needed and total costs cannot be projected on a yearly basis.

TopMarx Security will coordinate and schedule with Copperville Centre Management to provide complete security services for Copperville Centre in the most efficient manner possible. Copperville Centre is a prime attraction for tourists from other states and countries. Because tourism is very important to Copperville’s economy, TopMarx Security is dedicated to presenting a friendly, helpful face to visitors while keeping them safe.

Tourist Considerations

Tourists often need guidance on how to travel around Copperville, or on how to find the information they need. TopMarx security guards will be trained to provide useful instructions to visitors.

Some visitors to our area do not speak English well. TopMarx security guards will be trained to be polite to these tourists and to call the police department to enlist the aid of a translator when needed.

Many visitors from other countries have a natural distrust of law enforcement or any official in uniform. By presenting a friendly, helpful face, we can demonstrate to these tourists that American authorities are not threatening and can be trusted. All TopMarx Security guards must meet the following qualifications.

• Have at least a high school diploma or GED certificate.
• College coursework or additional training is preferred.
• Pass the six-week TopMarx training course with a score of at least 85 out of 100, or have at least three years experience as a law enforcement officer, military police officer, or as a security professional at a public venue.
• Have excellent command of written and oral English.
• If armed, possess a current firearms license and certificate relating to the standard firearm carried on the job.
• Be at least 21 years of age.
• Be a U.S. citizen or legally allowed to work in the United States.
• Possess a valid U.S. driver’s license.
• Pass a background check, including credit check.
• See the Background Check page for more information.
• Pass a company physical.
• Pass all drug screening tests.
• Be able to lift 50 pounds without difficulty.
• Be able to remain standing for long periods.
• Present a friendly yet authoritative manner.

Additional qualifications for TopMarx personnel may be added at any time. About us – TopMarx Security Services is the premier supplier of security services in the southeast region of North Carolina. We can provide custom-tailored security services to meet all needs, large or small.

TopMarx Security Services was founded in 1979 and employs a workforce of trainers, unarmed and armed security guards, managers, office staff, and a variety of specialists. We are capable of quickly contracting or expanding our employee list to meet the needs of our clients. Our employee numbers typically range between 592-970 people. TopMarx Security Services is headquartered in Wilmington, North Carolina and has regional offices in Copperville and South Panasic.

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Proposal Templates > Security Proposal Template

Security Proposal Template

If you work in the security world you know how important a professional and persuasive security proposal can be when it comes to securing new contracts. We’ve taken the guesswork out of putting together impressive looking proposals with our free and fillable security proposal template that can be customized to your needs in minutes. Edit, deliver, and track your proposal, then get approval with built-in eSignatures.    

A security proposal is a professional document created by a security company given to a prospective client who requires security services. This Security Proposal template from Jotform Sign comes with a customizable cover page and introductory letter. You can also fill out details about your company, staff, services offered, proposed services, and terms and conditions. Share it with clients via email to seamlessly gather e-signatures from any device. You’ll receive a finalized document once both parties have signed.

Customizing this Security Proposal is a snap with Jotform Sign’s no-code online builder. Drag and drop to add or edit form fields, include your personal branding, change fonts and colors, and make other cosmetic changes. You can also set up an automated signing order to receive signatures in a timely manner.

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Don’t waste time creating multiple project proposals from scratch. With Jotform Sign’s ready-made Project Proposal template, you can generate and customize a professional-looking proposal that includes details such as an overview and description of the project, resources and budget, project goals, expected outcomes, and more. Update the wording however you see fit, then share it with clients via email to seamlessly gather e-signatures from any device.Want to personalize this Free Project Proposal to match your company’s branding with Jotform White Labeling? No problem! Using our powerful online builder, you can add or edit form fields, upload your logo and branding, include images, change fonts and colors, and make other design changes without any coding. Once both you and your client have signed this proposal, you’ll automatically receive a finalized document — ready to share, download, and print for your records.

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Create a Mobile App Development Proposal Template that works for all occasions with Jotform Sign. With our entirely online signature and feedback collection process, you’ll be able to manage and reference signatures from your team members in one convenient place. Share via email or embed in your online team portal.Customizing this Mobile App Development Proposal Template is simple and efficient with Jotform Sign. Update the terms and conditions, add or remove form fields, change fonts and colors, and make other cosmetic changes with no coding required. Create your app proposal, send it straight to your team, and start collecting signatures and feedback instantly. Collaborate smarter with Jotform. To collect e-signatures on any device, create an e-sign document with Jotform Sign.

These templates are suggested forms only. If you're using a form as a contract, or to gather personal (or personal health) info, or for some other purpose with legal implications, we recommend that you do your homework to ensure you are complying with applicable laws and that you consult an attorney before relying on any particular form.

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Write a winning proposal in minutes with Jotform’s Proposal PDF Templates. Whether you need a business proposal , bid proposal , or project proposal, these free proposal templates will help guide you in creating an attention-grabbing proposal that contains key information regarding objectives, strategy, and budget. Proposal submissions will automatically be converted into PDFs that are easy to print, pitch, and present.

Personalize your proposal for your company or potential clients using Jotform’s PDF Editor . If you need to start from scratch, you can always get started generating a custom proposal for free! In any case, you’ll be able to modify your proposal template however you’d like, from writing additional form fields to changing fonts and colors. Jotform simplifies the proposal process so you can spend less time drawing up your proposals and more time closing deals.

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What is a proposal?

A proposal is a formal offer written in response to a specific request or opportunity with a prospective client. As the name suggests, it proposes a unique idea or a solution to a client’s problem. Proposals are evaluated on whether they meet a client’s expectations regarding goals, timelines, deliverables, and budget.

What are the different types of proposals?

From sales proposals to construction proposals to book proposals, proposals are written for all purposes and industries. Some of the most common types of proposals are grant proposals, research proposals, and business proposals. Business proposals are either solicited or unsolicited. A solicited proposal is one that has been requested by a client or written in response to an RFP (request for proposal) . RFPs are sent out by companies and agencies and list specific requirements. Unsolicited proposals initiate the sales process without responding to a request and are generally considered to be more challenging to write.

What should I include in my proposal?

Our free proposal templates already include everything you'll need for your proposal. To learn more about proposals, read our article on items to include in a proposal!

How should I write an effective business proposal?

It takes a lot more than a good idea for a proposal to be successful. Check out our tips on how to write a winning proposal .

What makes a proposal different from an estimate, quote, bid, or business plan?

Unlike estimates, quotes, and bids, proposals include information beyond the specific cost of a project or service. Proposals provide an in-depth explanation of the work being done, with details about scope, deliverables, milestones, and qualifications as well as budget.

While a business plan and business proposal might sound like the same document, one focuses on a company’s internal operations while the other seeks to create a business relationship with another company. A business plan, usually written with the intent of securing funds from an investor, summarizes a company’s overall goals and objectives. On the other hand, a business proposal focuses on a specific project or service for a prospective client.

Can a proposal become a contract?

For a document to be considered a legally binding contract, it must consist of an offer, consideration, and acceptance. A proposal can serve as the foundation for a contract, but it will generally only require a client’s signature, whereas a contract needs signatures from all involved parties.

A signed proposal may become a contract only if it contains signatures from each party and contractual language such as terms and conditions. However, it’s best to keep your contract separate from your proposal in case your client disagrees with your offer and requires a new document outlining the negotiated terms. If you need inspiration for your contract, we recommend our free contract PDF templates.

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Security Company Business Plan Template

Written by Dave Lavinsky

Security Company Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their security companies.

If you’re unfamiliar with creating a security company business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a security company business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your security company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a security company or grow your existing security company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your security company to improve your chances of success. Your security company business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Security Companies

With regards to funding, the main sources of funding for a security company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for security companies.

How to Write a Business Plan for a Security Company

If you want to start a security company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your security company business plan.  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of security company you are running and the status. For example, are you a startup, do you have a security company that you would like to grow, or are you operating a chain of security companies?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the security company industry.
• Discuss the type of security company you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of security company you are operating.

For example, you might specialize in one of the following types of security companies::

• Crisis management: This type of security business depoys security officers trained in crisis situations such as natural disasters, terrorist attacks, or other emergencies.
• Security guards: This type of security business provides security guards to government or private clients to provide protection against theft or harm to personal or public property.
• Surveillance company: This type of security business provides surveillance equipment and monitoring services that can include security alarms, cameras, and on-call security officers.
• Security patrol: This type of security company deploys security officers who drive around the designated area, patrolling from car, motorcycle, or other vehicle.

In addition to explaining the type of security company you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of security cameras sold, or reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the security company industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the security company industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your security guard business plan:

• How big is the security company industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your security company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your security company business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of security company you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other security companies..

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of security service providers, in-house security personnel, and do-it-yourself security equipment. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of security company are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for clients to acquire your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a security guard business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of security company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide on-call security guard services, crisis management, or surveillance equipment?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your security company. Document where your company is situated and mention how the site will impact your success. For example, is your security company located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your security company marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your security company, including answering calls, scheduling security personnel, billing clients and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your security company to a new city.  

Management Team

To demonstrate your security company’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing security businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a security company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you employ a staff of 10 security officers, and will you charge an hourly fee of $150 for each security officer deployed ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your security company, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a security company:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of your security guards and their credentials.  

Writing a business plan for your security company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the security company industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful security company.  

Security Company Business Plan FAQs

What is the easiest way to complete my security company business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your security company business plan.

How Do You Start a Security Company?

Starting a security company business is easy with these 14 steps:

• Choose the Name for Your Security Company
• Create Your Security Company Business Plan
• Choose the Legal Structure for Your Security Company
• Secure Startup Funding for Security Company (If Needed)
• Secure a Location for Your Business
• Register Your Security Company with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Security Company
• Buy or Lease the Right Security Company Equipment
• Develop Your Security Company Marketing Materials
• Purchase and Setup the Software Needed to Run Your Security Company
• Open for Business

Learn more about   how to start your own security company .

Don’t you wish there was a faster, easier way to finish your Security Company business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business planning advisors can create your business plan for you.  

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