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Create a Personal Trainer Business Plan in Six Steps


My personal training career began, as so many do, at a big box gym.

I worked my way up to management, then regional management, and eventually struck out on my own. Soon I opened a small gym, which progressively grew into a bigger gym over the next six years.

A natural evolution maybe, but no accident. It happened because I had a plan.

A business plan helps you stay focused. It puts you in control, leading you where you want to go, so you’ll end up happier and wealthier.

Yet lots of trainers don’t think to make one, or assume they don’t need one. You do. Taking the time to carefully craft a business plan can give you an edge, regardless of where you are in your career.

To help you get started, I’ve outlined a personal trainer business plan template with six basic steps:

Step 1: Write your mission statement

Step 2: assess the fitness industry and your competition, step 3: map out your revenue streams, step 4: plan for operating costs, step 5: create your sales and marketing plan, step 6: honestly assess your risk.

We’ll hit each of those in a moment, and share a downloadable worksheet for you to craft your own business plan. But first, you probably have a few questions.

What is a personal trainer business plan?

A personal trainer business plan is a written description of your business’s future. Think of it as your North Star. It will help guide every aspect of your business: services, products, people, location, competition, costs, and income.

Who needs a personal trainer business plan?

Anyone who makes a living as a personal trainer. Don’t wait until you’re self-employed. It’s never too early to think about your future trajectory, even if you’re still a gym employee.

What is a personal trainer business plan used for?

A business plan articulates what you do and why you’re doing it. Having it in writing helps you stay focused.

But depending on your needs and goals, you might also use it to impress potential investors, attract employees or customers, or deal with suppliers.

How long should a personal trainer business plan be?

A typical plan is about 10 to 20 pages, but there’s a lot of room for variation. It can be as simple as a few notes on the back of an envelope, or as complex as 50 pages with detailed projections and analysis.

What’s the purpose of your plan? If you’re trying to score financing, err on the longer side. But if it’s just for you, make it as brief or detailed as you like.

How do you start?

Easy: Just write. Tailor the language to your prospective audience. If you’re writing the plan for yourself, make it as casual as a conversation with a friend. If you’re writing it for a bank or private investor, be more formal. If it’s for clients, be professional, avoiding jargon or slang.

I remember agonizing over my first business plan, making a million revisions. I felt stuck because, as hard as I tried, my plan wasn’t perfect yet.

Then I realized something: Perfection isn’t possible, and you can’t let the pursuit of it keep you from moving forward.

The goal is to think about your personal training business in a more mature way. As you move through your career, stretching your abilities and learning from mistakes, you’ll gain the perspective you need to refine it.

Put another way, as you get better, your plan will too.

Personal trainer business plan template

This is two or three sentences explaining what your company aims to do, and why: “I help THIS group of people do X, Y, and Z. And this is why I do it.”

Don’t skip the second part. Clarifying why you do what you do is essential for setting your business apart. It starts with two things:

  • Your core values
  • Your training philosophy

Core values are your personal beliefs: who you are, and what you stand for. Your training philosophy is what you believe about training.

Why is training people important to you? Why is the demographic you work with important? What are the two or three most important things you believe about training that are nonnegotiable?

If you can answer those questions, you’ll have a much easier time conveying your value to others, and creating a coaching avatar that helps people connect with you.

READ ALSO:   How to Get More Personal Training Clients

Before you can figure out where you fit in in the fitness industry, you first need to know what that industry looks like. That takes research into the two most relevant market tiers for fitness pros:

To understand what’s happening locally, hop online and look up all the gyms and fitness facilities in your area. Visit a few. Talk to the locals, and pick their brains about what they’re interested in and why they chose their current gym. Gauge sample size.

For a national perspective, you could turn to Google.

Now think about where you fit in, both locally and nationally. What gap do you fill? What do you offer that someone needs but no one else provides? An honest assessment of your strengths and weaknesses will help you find those answers.

Finally, determine your biggest threat. Think you don’t have competition? You do. Look at it this way: In the absence of your product or service, how do people fill that void? Where do they go? What do they buy? That’s your competition.

This one is simple. Just answer one question: How are you going to deliver your service? Will you train clients one-on-one, and also lead a group class a couple times a week? Or will you do small-group training at your gym, and supplement your income with online training ?

Start with only one or two income sources, and see how they work (or don’t work). Maybe you’ll find that one (like online training) generates enough revenue for you to focus on it exclusively. Maybe you’ll find that another (like teaching group classes at 6 a.m.) doesn’t pay well enough for you to continue. Maybe you’ll have so much success with one demographic or style of training that you’ll decide to create and sell a product related to it.

But don’t feel you have  to add revenue streams. Some of the most successful businesses in the world offer only one or two products. A sharp focus lets you excel at one thing. Sometimes that’s better than being kinda good at several.

READ ALSO:   Avoid These Mistakes When Building an Online Training Business

Jot down all the expenses you need to run your business: rent, equipment, insurance, software, business license, and any administrative fees. Add it all up, and you get your operating costs, the minimum income you need to exist. Keep in mind that some percentage of that income will go to taxes .

Now tackle revenue projections. Make a high-low chart, with one column for worst-case scenario, and another for best-case.

Your best-case scenario is what would happen if you absolutely crushed it, and kept a full book of paying clients all year. Your worst-case is the opposite, the least amount you would make if things don’t go according to plan.

Comfortable with those numbers? If not, rejigger the plan until you are.

READ ALSO:   How Your “Freedom Number” Can Give You the Opportunity to Fail

At Fitness Revolution  (where I work), we have something called the Triple-A Marketing Method : Assets, Arsenal, Action plan. Here’s how it works.

  • Start with your assets—your skills, talents, and strengths. Maybe you’re really good at videos, or you’re great face to face.
  • Now determine your arsenal, the tools you’ll use to deploy those skills. If videos are your thing, social media might be the way you share them. If talking to people is your strength, focus on networking.
  • Finally, create an action plan, taking care to define exactly how often you’ll deploy those resources. Maybe you’ll post a new video every week, or attend a networking event once a month.

Over time, you’ll refine this section as you figure out what works and what doesn’t. But this is a good start.

There’s a reason why, in Step 4, I had you draw up a worst-case scenario alongside your sunniest projection. Too many personal trainers are overly optimistic, and write up business plans that assume things will always be awesome.

The problem with projecting 365 days of sunshine is that you’ll be blinded by the imagined glare. You won’t be ready for the bootcamps that get rained out, the clients who move on, the rent that goes up, or the car that breaks down.

Try pretending it’s your friend’s business plan. What would you say to that friend? Even better: Seek feedback from a fitness industry mentor or someone whose business advice you value. A neutral expert can give you much-needed perspective on the realities of running a business in an often-unpredictable world.

That brings us to risk. How much risk is written into your plan, and how much can you tolerate?

If you’re just starting out, your risk tolerance is probably pretty high, simply because you have less to lose. You could also pivot and try something else if your plan doesn’t work out.

But as your business grows, and you have more people who depend on you, the decisions will be harder, and your appetite for risk will probably drop.

Ready to get started? Click here to download our free Personal Trainer Business Plan worksheet.

What happens now?

A business plan is never complete. Even if you never need a detailed, professional version for investors, and you’re the only one who ever sees it, it’s still something you revisit as needed.

Every time your business shifts direction, your financial outlook changes, or you launch a new product, you’ll need to revisit your business plan.

But you don’t have to wait for a major change. Even a successful plan will eventually run its course, and need to be updated. If you think it’s time to revisit your plan, you’re probably right.

personal trainer business plan template

David Crump

David Crump is a personal trainer, industry-recognized speaker, and fitness business consultant who helps other fitness professionals grow their business. He is the training and content manager for Fitness Revolution, where he oversees continuing education and all things start-up related. He has helped open at least seven independent fitness facilities in addition to his own, which he ran for six years. You can keep up with him at his website or on Facebook .

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Personal Training Business Plan Template

Written by Dave Lavinsky

personal training and crossfit business plan

Personal Training Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their personal training companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a personal training business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Personal Training Business Plan?

A business plan provides a snapshot of your personal training business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Personal Training Business

If you’re looking to start a personal training business or grow your existing personal training company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your personal training business to improve your chances of success. Your personal trainer business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Personal Training Businesses

With regards to funding, the main sources of funding for a personal training business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for personal training companies.

Finish Your Business Plan Today!

How to write a business plan for a personal training business.

If you want to start a personal training business or expand your current one, you need a business plan. The business plan outline below details the necessary information for how to write each essential component of your personal training business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of personal training business you are running and the status. For example, are you a startup, do you have a personal training business that you would like to grow, or are you operating a chain of personal training businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the personal training industry.
  • Discuss the type of personal training business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of personal training business you are operating.

For example, you might specialize in one of the following types of personal training businesses:

  • Mobile personal trainer: This type of business involves traveling to the client’s home, a park, or another location that is convenient for the client to provide personal training sessions.
  • In-home personal trainer: This type of business is operated out of the trainer’s own home. This type of business may be great for trainers that have their own equipment.
  • Online personal trainer: This type of business involves providing training one-on-one or group sessions online live or via pre-recorded webinars.
  • Gym trainer: This type of personal training business operates out of a gym that allows the trainer to work with their own clients at the gym.

In addition to explaining the type of personal training business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, the number of sessions provided with positive outcomes, reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the personal training industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the personal training industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your personal trainer business plan:

  • How big is the personal training industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your personal training business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your personal trainer business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of personal training business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other personal training businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of trainers, coaches, gyms, and fitness programs. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of personal training business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for clients to acquire your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a personal training business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of personal training company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide lifestyle training, boot camps, or performance training services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your personal training company. Document where your company is situated and mention how the site will impact your success. For example, is your personal training business located in a busy retail district, a business district, a standalone gym, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your personal training marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your personal training business, including answering calls, planning and providing training sessions, billing customers and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth session, or when you hope to reach $X in revenue. It could also be when you expect to expand your personal training business to a new city.

Management Team

To demonstrate your personal training business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing personal training businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a personal training business or successfully running a small fitness class.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer group training sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your personal training business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a personal training business:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your gym location lease or testimonials from happy customers.

  Summary Writing a business plan for your personal training business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the personal training industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful personal training business.  

Personal Training Business Plan FAQs

What is the easiest way to complete my personal training business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your personal training business plan.

Where Can I Download a Personal Trainer Business Plan PDF?

You can download our Personal Trainer business plan PDF  here. This is a business plan template you can use in PDF format.

How Do You Start a Personal Training Business?

Starting a personal training business is easy with these 14 steps:

  • Choose the Name for Your Personal Training Business
  • Create Your Personal Training Business Plan
  • Choose the Legal Structure for Your Personal Training Business
  • Secure Startup Funding for Your Personal Training Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Personal Training Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Personal Training Business
  • Buy or Lease the Right Personal Training Business Equipment
  • Develop Your Personal Training Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Personal Training Business
  • Open for Business

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.   Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

Starting a Business | How To

How to Start a Personal Training Business [With Plan]

Published November 7, 2019

Published Nov 7, 2019

Blake Stockton

WRITTEN BY: Blake Stockton

This article is part of a larger series on Starting a Business .

A personal training business helps clients improve their fitness level. Learning how to start a personal training business is simple when you follow a step-by-step process beginning with research and a business plan. To help secure clients, build a personal brand. A full-time personal trainer can earn between $30,000 to $150,000 a year.

Before starting a personal training business, you should create a website to promote your business. When someone searches your name in Google, your website should show. A business without a website appears less credible. Dreamhost is an all-in-one website building platform. It can help you secure your domain name, obtain hosting, and create a website theme. Get started with Dreamhost today.

Visit Dreamhost

Here is a personal training business plan template you can use to keep your business on the right track:

personal training business plan template table of contents

Click a link to download the template; if possible, we recommend using Word because the Table of Contents update automatically as you as fill out the template Word / Google Doc / PDF

Here’s how to start a personal training business in six steps.

1. Research Personal Training Business Ideas & Options

Before diving into your personal training business plan , it’s important to do research and think about your personal training business: What type of services will you provide? Who will you market these services to? What type of certifications will you obtain, and how much do they cost? What type of location do you want to work at? What equipment do you need to purchase to make that location effective?

What Kind of Personal Training Will You Provide?

There are several choices you will need to make about the personal training you provide. Will you specialize in a particular training, such as bodybuilding, high intensity, martial arts-related, or rehabbing injuries? Additionally, what demographics would you like to train? There are women, men, young athletes, seniors, and physically impaired individuals. Will nutritional guidance be part of your business? Is it going to be a full-time or part-time operation?

Becoming clear on the type of personal training you want to provide will guide the marketing, branding, and certification training you pursue. Generally, you shouldn’t want your training to be for everyone. Classic marketing advice is that if a product is for everyone, it’s for no one because the messaging doesn’t connect with anyone specifically.

“I consistently find that the busiest trainers are the ones who picked niches that were goal-oriented and/or problem-related. In Boston, the busiest trainers specialize in running coaching (solves the problem of bad running form), yoga training for runners (recovery training from running), cycling coaching (fixes slow speed due to strength imbalances), swim coaching (poor stroke form slows me down), and so on. Focusing on a niche not only makes a trainer stand out against the generalists but also helps build a referral network from other trainers who work with your ideal customer.” ―Giuseppe Frustaci, Founder, Stick Shift Driving Academy

Personal Training Certification

Certifications are important for personal trainers because they help build your knowledge base and add to your credibility. A popular certification is the National Academy of Sports Medicine’s (NASM) personal training certification (NASM-CPT) , which costs anywhere from $524 to $1,499.

Additionally, there are several other certifications, like the American Fitness Professionals Association’s (AFPA) Senior Fitness Specialist Certification and Youth Fitness Specialist Certification. The AFPA’s certifications generally cost between $349 to $599.

All personal trainers should get certified in first aid, cardiopulmonary resuscitation (CPR), and automatic defibrillation (AED). You can find this training locally at health training companies, college recreation centers, the American Red Cross, and the American Heart Association. First aid, CPR, and AED training costs around $100.

Choose a Location

A positive of owning a personal training business is the ability to work at many different locations. You’re not restricted to working in a building that has a high overhead cost. As a personal trainer, you can train people in public areas, such as at a park or the beach. Additionally, you can meet clients in their own home gym or have them come to your house to workout.

Many personal trainers are independent contractors and rent out space in a local gym. Training online is also growing in popularity. Apps like Trainiac help people looking for online training. Marketing your services over the internet expands your potential customer base from local to worldwide.

Research Equipment

Once you know the type of training you plan to offer, and where it will take place, you can look into purchasing equipment. We recommend you purchase used equipment, which can cost about 40% to 60% less than new equipment. If meeting clients in their home for a training session, you may want to purchase basic equipment that can provide a quality workout, regardless of the equipment they have.

2. Write Your Personal Training Business Plan

Every personal training business, both full-time and part-time, need a business plan . A business plan is a strategic plan that helps you think through everything needed to make the business a success. Most importantly, it includes a section for financial projections, where you will use data to predict how much money the business will earn and expense over the next 3 years in business.

We created a personal training business plan template for you to use and customize. If possible, we recommend downloading the template in Microsoft Word format. We included a Table Of Contents to help you easily follow along with each section, but the actual page numbers change as you add more information to the template. To save the Microsoft Word document, open the document, click File and then Save As. Rename the document, and finish by clicking save.

The Google Doc is accessible but isn’t editable. To make the Google Doc editable, click on the Google Doc link to open the template, open your own Google Doc, and paste our version. The PDF is read-only and is a great way to get an overview of the business plan template.

personal training business plan template table of contents

Traditional vs Modern Business Plan

A traditional business plan is similar to an in-depth business report. If you’re seeking financing from a bank for a personal training gym, we recommend using a traditional business plan. The business plan template we created for you is designed for a traditional plan. Alternatively, a modern business plan is a leaner model that you can finish in less than an hour. Additionally, it tends to be more visual than a traditional plan.

A business model canvas (BMC), another name for modern business plan, is best for the average personal training business because it can be completed quickly. Compared to the traditional business plan, there are new sections, such as the Value Proposition (that tells what you provide clients) and the Customer Relationships (detailing how you maintain contact with clients outside of the training session).

personal training business plan template business model canvas

The business model canvas features the Channels section, which is about where and how you reach your customers

Competitor Analysis

In a business plan, you need to include information about your competitors. For the competitor analysis, list your top five competitors that are located within a five-mile radius―expand if needed―of your business. For each of the five competitors, list how far they are from your location. Include each competitor’s advantages over your business, and the advantages your business has over them.

Financial Projections

The financial projections section is the most difficult yet most important section of a business plan. This section is where you show how much money your business will earn and spend over the next 3 years. If you’re looking for an investor, they will want to see the financial projections section first to learn how they will make their money back. The Service Corp of Retired Executives (SCORE), provides a free customizable financial projection template .

Business Plan Software

Business plan software walks users step by step through the writing process. Many business owners use software to help write their business plans because it tells them exactly what to do, often with video instruction. Most business plan software also takes the financial projection numbers and creates easy-to-read-charts. LivePlan is one of the most popular and affordable business plan software available at $11.66 per month.

“I highly recommend that all entrepreneurs take the time to write a business plan. This exercise prompts you to think through all aspects of the new business—marketing, managing, financing, and more. The act of writing a business plan will highlight your strengths and identify your weaknesses, giving you motivation to fill any gaps before you build upon the foundation of your business.” ―Chris Beer, Owner, B.Well Consulting

3. Finalize Your Business’ Administrative & Legal Paperwork

Now that you know the type of personal training business you’re going to open and have a solid plan in place, it’s time to make legal arrangements before accepting clients. Personal training is full of risks and potential liability because a client can be injured seriously. It’s important to register your business as a legal entity with the state and have personal liability insurance to avoid any financial disasters that could ruin the business’ or your personal finances.

Obtain Your Employment Identification Number

The employment identification number (EIN) is a number the federal government gives businesses for federal tax purposes. Additionally, many banks will require an EIN before you open a business checking account. If you go directly to the IRS , the EIN is free. If you’d like to avoid the paperwork, you can use an online legal service, like Rocket Lawyer, to obtain the EIN for you.

Personal Training Business Registration

Every personal training business needs to register as a legal entity within the state in which they’re operating. Creating a legal business entity, also called business structure, protects the personal trainer from personal financial liability if a lawsuit were to occur against the business. The most common legal entity is a limited liability company (LLC) . State fees to register an LLC vary from $40 in Kentucky to $500 in Massachusetts. Start your business registration today with Rocket Lawyer for $99 plus state fees.

“Incorporate or form an LLC for the company. This will provide your personal training business with liability protection that creates a separation between personal and professional assets. It will also help you establish credibility a bit faster than if you had not incorporated the business.” ―Deborah Sweeney, CEO, MyCorporation.com

General Liability Insurance for Your Personal Training Business

Liability insurance for a personal trainer protects their business assets from customer injury, property damage, and reputational harm. For example, the insurance would cover if a client trips, breaks a toe, and claims your business is liable for their injury. Typically, general liability insurance costs between $150 and $300 a year.

You can obtain general liability insurance from a local insurance broker or online. Embroker is an online insurance broker that provides on-demand expertise and technology to make getting insurance for your business simple. Start searching for your ideal insurance coverage today with Embroker.

Visit Embroker

Business & Tax Licenses

Depending on your city and state, you may need a business license. If you’re seeing clients at your home, you may need a work-at-home license. Getting caught without this license may result in a fine. Businesses typically get caught when a neighbor reports it to the county.

Additionally, if your business operates in a state with a sales tax, you may need to register for a sales tax ID number. Go to your state’s official tax website for additional information.

Open a Business Bank Account

It’s important to have a business bank account so that personal and business finances are not mixed. In the event of a tax audit from the IRS, you want to have all income and expenses from the training business in one account. Mixing income and expenses into a personal account can complicate the audit. Most business bank accounts, such as Chase, require a minimum $1,500 balance, or a monthly fee is charged.

“My advice is to get your business ducks in a row before you ever start taking clients! Set up your business entity, get a business bank account, have a website and business cards. Training people is the fun part but keep it professional too.” ―Kourtney Thomas, Owner & Coach, Kourtney Thomas Fitness

4. Raise Funds for Your Personal Training Business

Unless you’re opening a physical location, a personal training business is a fairly low-cost business. Many trainers tap into their personal savings to open the business. However, if you don’t have that option, there are other ways you can access additional funds. One option is to take a personal unsecured loan. Another is to start a crowdfunding campaign and sell your services in advance.

Apply for a Personal Microloan

A microloan is typically below $50,000, which we consider pretty low compared to a traditional bank loan that usually starts at a minimum of $100,000. A microloan is easier to obtain than a traditional loan. However, the interest rate is higher. A microloan is similar to a personal unsecured loan from a lending institution. Depending on your personal credit, you should expect to pay up a 20% interest rate on a microloan.

Find an Investor

An investor is someone who invests money into your business in exchange for a percentage of ownership, also called equity. Most business owners choose to work with an investor instead of a bank because of the investor’s business expertise. In addition, new business owners aren’t usually eager about taking on new debt.

It can be challenging to find investors. One of the best places to run across them is at local business networking events. Keep in mind, however, that before you begin actively seeking investors, you need to have a well thought out business plan with solid financial projections.

Start a Crowdfunding Campaign

A crowdfunding campaign is a strategy businesses use to raise money by preselling products and services as “rewards” for their business. Typically, on a website like Kickstarter, you’ll see people raising money for a product before it’s created. A crowdfunding platform will deduct around 5% of the total money raised. Plus, there is usually a payment processing fee of around 3%.

If you’re trying to raise money for equipment or gym space, you can presell memberships or workout packages. For example, you could presell a single workout, five workouts, and 10 workouts, all at varying reward levels.

Also, consider selling swag items like branded T-shirts for a smaller reward amount. For a personal training crowdfunding campaign to be successful, the owner needs to be well-connected with those interested in the services.

5. Purchase Software for Your Personal Training Business

Software helps automate your personal training business and saves you time. Client scheduling software makes it easy for clients to schedule appointments with you. Accounting software helps you track your income and expenses. Client billing software allows clients to pay online easily and set up a recurring billing process.

Client Scheduling Software

Scheduling software allows clients to go online or through an app and make an appointment. This software saves you time and headache from having to deal with phone calls and making training appointments. 10to8 is a free scheduling software used by more than 50,000 businesses. The first 100 scheduled appointments in a month are free.

Accounting Software

Accounting software keeps track of business income and expenses. A small personal training business may not need accounting software because there is only one type of income―hourly training―and expenses are minimal. However, as you grow your business and potentially open a physical location, you may want to look into accounting software like QuickBooks to keep track of multiple income streams and expenses.

Client Billing Software

When you’re just starting out, you may use cash or a simple system like Venmo―a one-time online payment platform―for clients to pay per session. As your business grows, members may begin to owe larger payments, especially if you start offering annual prepaid contracts. You may also want to give clients the ability to set up a recurring payment system . Use software like Square to set up recurring payments. Clients can enter their payment information once and never have to do it again.

Email Marketing Software

Email marketing software is a convenient way to stay in touch with current, former, and potential clients. Personal training is a great industry for email marketing because there are many opportunities to provide valuable information to clients. Consider emailing current and former clients at least once a month with exercise and health tips. Mailchimp is an email marketing software that is free for the first 2,000 email addresses.

6. Market Your Personal Training Business

Marketing is everything for a personal training business. You’re a new trainer, and you’ll have to separate yourself from the dozens of other personal trainers through your marketing strategies. Tangible marketing tools like business cards and brochures are ideal for ensuring potential clients can contact you. Online marketing tools like websites and social media pages are important when someone searches for your name using Google.

“It’s important to remember that you are operating in a sea of sameness. Differentiation is the key to survival. You have to offer something unique and different. A simple positioning exercise can help: “Joe Trainer is the ONLY personal trainer that does/provides (unique benefit) that’s because (support point 1), (support point 2). If you can’t think of an ONLY, then you’ll be facing a long uphill battle.” ―Brian Cairns, CEO, ProStrategix Consulting

Traditional Marketing Materials

Generally, traditional marketing materials are considered physical materials like business cards, brochures, and flyers with contact information. Additionally, it can include your biography, case studies, before and after photos, and testimonials from happy clients. Branding training items is common. Consider making water bottles, towels, and stickers with your business name and logo.

Online Marketing

Online marketing is using internet-based tools and platforms to reach customers. Some online platforms are standard, like websites, Facebook pages, and Google My Business (GMB) listings. Other tools, such as those that help with video marketing and email marketing can be used to keep your clients engaged.

Here are online marketing platforms that all personal trainers should consider:

  • Website: A website is similar to your online billboard. On your website, include several large, high-resolution photos to explain the type of services you provide. Also, include testimonials of happy customers.
  • Social media: You need to create a Facebook page. However, Instagram will likely be the platform you have the most success with because your business is visual. Consider trying out Instagram Stories to connect with your audience frequently.
  • Video marketing: Video can communicate your training workouts better than photos. Facebook and Instagram Stories are a terrific way to post short, authentic videos about your training.
  • Email marketing: As you grow your lead and customer base, it’s important to keep in touch with them. Email marketing is a free way to do that. Send informative emails once a month about training and nutrition.
  • GMB: Every business that has local customers gets a free GMB listing, which is a directory listing on Google. If you work from home, you can hide your home address and set GMB to display a service area radius around where you live.

Google My business overview page

Upload photos and videos to your GMB listing that represent your personal training

Online marketing is always changing, which presents an opportunity for trainers who stay up to date with the latest changes. Social media and GMB will have feature updates most frequently. It’s important to keep up with their changes.

Personal Training Marketing Package

As a personal trainer, you will be meeting potential clients in person and online. It’s important to look organized and have a marketing package that summarizes your services and background. The package can consist of a folder with several pieces of paper, or it can be a digital PDF. Inside, include your bio, a description of the business, client testimonials, client results, several photos, and possibly a video.

Branded Clothing

You may want to brand yourself by wearing a uniform that represents your business. Many personal trainers wear shirts with their main business colors and logo. If you’re opening a business with several trainers, you can have all of them wear your branded T-shirts or collared shirts to look professional. Additionally, you should consider selling branded shirts, tanks, hoodies, and shorts for customers to purchase and wear.

Frequently Asked Questions (FAQs) for How to Start a Personal Training Business

This section includes the most frequently asked questions about how to start a personal training business.

Do personal trainers get paid well?

Personal trainers can get paid well. The typical personal trainer makes between $50 and $60 per hour. That price can increase as the demand for your services increases. If you help people lose weight and gain muscle, word will spread about your success. Additionally, you will need to be well-organized to turn the $60 an hour you earn into 25 sessions per week, which would earn $1,500 in weekly revenue.

Can I personal train without a certification?

Yes, you can train without certifications. However, before starting a personal training business, it’s a good idea to get first aid, CPR, and AED training in the event of a client’s health issue. This training is given locally at first aid training companies, local colleges, and the American Red Cross. They cost around $100.

Is personal training a good career?

Personal training can be a great career. You make your own hours. You get to dress casual. You can work in a variety of locations. You get to see physical improvement in others as well as yourself. Additionally, as you grow your client base and demand for your services increases, you can increase your hourly rate.

Are personal trainers in demand?

According to industry research company IBIS World, the number of personal trainers has been growing in demand during the past 5 years. People interested in weight loss and customized workout plans have fueled this growth in demand.

Bottom Line

Personal training can be a very rewarding and lucrative business. You get to help others physically transform their bodies and improve their health. As your client base grows and demand for your services increase, so does your hourly rate. Initially, it can be challenging getting new clients and developing a brand for yourself. However, once you do, you can earn between $50 and $60 per hour easily.

Every personal trainer, whether full-time or part-time, needs to have a website. When a potential client types your name into Google, your website should show. If it doesn’t, you lose credibility automatically. Dreamhost is an all-in-one website company that will help you purchase a domain name, get hosting, and design your website. Get started with Dreamhost today.

About the Author

Blake Stockton

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Blake Stockton

Blake Stockton is a staff writer at Fit Small Business focusing on how to start brick-and-mortar and online businesses. He is a frequent guest lecturer at several undergraduate business and MBA classes at University of North Florida . Prior to joining Fit Small Business, Blake consulted with over 700 small biz owners and assisted with starting and growing their businesses.

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Business Plan Template for Personal Trainers

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Are you a personal trainer with big dreams of starting your own fitness empire or expanding your existing business? Look no further than ClickUp's Business Plan Template for Personal Trainers! This comprehensive template is designed to help you outline your goals, strategies, and financial projections, so you can secure funding, attract potential clients, and ensure the long-term success of your venture. With ClickUp's user-friendly interface and customizable features, you'll have everything you need to create a winning business plan that will set you apart from the competition. Take the first step towards turning your fitness dreams into a reality and try our Business Plan Template today!

Business Plan Template for Personal Trainers Benefits

A Business Plan Template for Personal Trainers can provide a range of benefits to help you kickstart your fitness business or take it to the next level. Here's what you can gain from using this template:

  • Clear vision and direction for your business, outlining your goals, target market, and competitive advantage
  • Solid strategies to attract clients and retain them, including marketing and promotional tactics
  • Financial projections and budgeting, ensuring you have a realistic plan for revenue and expenses
  • Convincing documentation to secure funding from investors or lenders
  • A roadmap for long-term success and growth, helping you stay focused and accountable

Main Elements of Personal Trainers Business Plan Template

As a personal trainer, having a solid business plan is essential for the success of your fitness venture. ClickUp's Business Plan Template for Personal Trainers provides all the necessary tools to help you outline your goals, strategies, and financial projections.

Here are the main elements of this template:

  • Custom Statuses: Track the progress of each section in your business plan, including statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Use custom fields like Reference, Approved, and Section to add specific details and keep your business plan organized.
  • Custom Views: Access different views to manage your business plan effectively, including the Topics view to focus on specific discussion points, the Status view to track progress, the Timeline view to visualize key milestones, the Business Plan view to see the plan as a whole, and the Getting Started Guide view to assist you in using this template effectively.

With ClickUp's Business Plan Template for Personal Trainers, you can confidently outline your fitness business and set yourself up for long-term success.

How To Use Business Plan Template for Personal Trainers

If you're a personal trainer looking to create a solid business plan, follow these steps to make the most out of ClickUp's Business Plan Template:

1. Define your target market

Start by identifying your target audience. Who are the individuals you want to serve as a personal trainer? Consider factors like age, fitness goals, and location. This will help you tailor your services and marketing efforts to attract the right clientele.

Use custom fields in ClickUp to specify your target market and track important demographics.

2. Set your business goals

Determine what you want to achieve with your personal training business. Are you looking to increase client base, expand into new services, or boost revenue? Setting specific and measurable goals will give you a clear direction and help you stay focused.

Utilize Goals in ClickUp to set and track your business objectives.

3. Analyze the competition

Research other personal trainers in your area to understand their strengths, weaknesses, and pricing strategies. This analysis will help you identify opportunities to differentiate yourself and create a competitive advantage.

Use the Table view in ClickUp to compare and analyze data on your competitors.

4. Outline your services and pricing

Define the range of services you will offer as a personal trainer, such as one-on-one training, group sessions, or specialized programs. Determine your pricing structure based on market research and the value you provide.

Create tasks in ClickUp to outline your services and assign pricing to each.

5. Develop a marketing plan

Create a comprehensive marketing strategy to reach your target audience and promote your personal training services. Consider using social media, email campaigns, local advertising, and partnerships with complementary businesses.

Utilize Automations in ClickUp to automate your marketing efforts and streamline your campaigns.

6. Track financials and performance

Monitor your financials and track key performance indicators to ensure the success of your personal training business. Keep an eye on revenue, expenses, client retention, and referrals to measure your progress and make informed decisions.

Use Dashboards in ClickUp to view and analyze your financial and performance metrics at a glance.

By following these steps and utilizing ClickUp's Business Plan Template, you'll be well on your way to creating a solid business plan that will guide your personal training career to success.

Get Started with ClickUp’s Business Plan Template for Personal Trainers

Personal trainers can use the Business Plan Template for Personal Trainers in ClickUp to create a comprehensive plan for their fitness businesses.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

  • Use the Topics View to outline different sections of your business plan, such as mission statement, target market, marketing strategies, and financial projections.
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do.
  • The Timeline View will allow you to set deadlines and visualize the timeline for completing each section of your business plan.
  • Use the Business Plan View to have a holistic overview of your entire plan, including all the sections and their statuses.
  • The Getting Started Guide View will provide you with step-by-step instructions and tips on how to use the template effectively.
  • Customize the template by adding custom fields like Reference, Approved, and Section to provide additional information and track important details.
  • Update statuses and custom fields as you work on each section to keep track of progress and ensure everything is on track.
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Eight Steps to the Perfect Personal Trainer Business Plan

Eight Steps to the Perfect Personal Trainer Business Plan

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Now is a great time to become a personal trainer because the Covid-19 pandemic has made it difficult for people to visit gyms. This means that many gym-goers are now relying on personal training services to keep them fit and healthy.

However, that doesn’t mean it’s easy to start your business. As a personal trainer, you know the importance of creating a plan to help clients adhere to their fitness programs.

Well, the same is also true for your personal training business.

Using a personal trainer business plan to set goals and create a roadmap for how you will achieve them is an effective way to make sure you will be successful in the fitness industry.

In this article, we’ll look at why you need a personal training business plan, as well as the eight steps you should take to make an effective one.

Table of Contents

  • 1 Why Write a Personal Training Business Plan?
  • 2 Your Personal Training Business Plan Template
  • 3 Step One: Write Your Executive Summary
  • 4 Step Two: Analyze the Personal Training Market
  • 5 Step Three: Perform a Customer Analysis
  • 6 Step Four: Write Your Sales Plan
  • 7 Step Five: Write Your Personal Trainer Marketing Plan
  • 8 Step Six: Write Down How Your Business Will Operate
  • 9 Step Seven: Your Qualifications
  • 10 Step Eight: Financial Plan
  • 11 Wrapping Up

Why Write a Personal Training Business Plan?

personal trainer business plan on a laptop

A personal training business plan is a guide you can follow to work out your unique selling points and help your business succeed.

It will also help you define the business’s revenue streams, make financial projections, identify market trends, and find out who your target market is and what your marketing strategy should be.

It will also give you an idea of the risks or challenges your business might face. For example, the competitor research section gives you an understanding of how others in the fitness industry work, which helps you to stay one step ahead.

Having a clear view of your finances will also help you make better decisions. Doing this before you get started is beneficial as it becomes harder to make these changes once you are training clients.

It is also usually necessary to write a business plan if you want to apply for funding. Banks or other potential investors will want to see you have put thought into how you will run a profitable business.

Finally, business plans aren’t just for personal trainers starting out. If you already run a personal training business, creating a plan can still be a useful tool to ensure you are heading in the right direction.

Your Personal Training Business Plan Template

Your plan will include sections on market analysis, marketing sales, operations, staffing, and finance.

While this may seem like a lot, we’ve made the process manageable by breaking it down into eight easy to follow steps.

Step One: Write Your Executive Summary

Your executive summary is a quick overview of your fitness business and why you think it will be successful.

Start with your mission statement. This is a one-sentence summary of what you are trying to achieve with your personal training business.

Include what you want to help your potential customers to achieve and how you will do this. For example, will you offer one-on-one sessions, nutritional guidance or small group training?

You can use your mission statement on your website or in marketing. Even if you don’t share it publicly, it is still a useful tool to help you define your goals and keep you on track when making business decisions.

Here are some examples of personal trainer mission statements:

North West Personal training in Vancouver:

“We are passionately committed to changing people’s lives around the world by helping them adopt a more healthy and fit lifestyle so they look and feel their best.”

Bodyline Studios in the UK

“It is our aim to encourage people of all ages and abilities to get fit and improve their wellbeing by providing a well-equipped, supportive space where highly qualified and experienced health and fitness professionals can deliver their services.”

After your mission statement, your executive summary should also include:

  • Your fitness value proposition: This could be body-building, weight-loss, resistance training for seniors, TRX bands, etc.
  • Who your customers will be: middle-aged men looking to get back in shape, high-level athletes, millennials looking for a new way to work out.
  • Where your personal trainer business will operate from: Your own personal training studio, rented space in another gym, the local park or fitness center.
  • Basic pricing strategy: How much you will charge per session, costs for renting space/equipment, your marketing budget.

This section is step number one in our guide because it is the first part of a personal training business plan.

However, many people find it beneficial to complete this step after writing the rest of the document. At this point, they are usually better prepared to answer the above questions.

Step Two: Analyze the Personal Training Market

Personal Trainer Training With a Client

Next, you need to analyze the personal training market. This will include the local area you will operate in as well as national — or even global — trends.

Completing this section shows you understand the personal training industry and may give you ideas about how to run your fitness business more effectively.

Include information such as:

  • What are the most popular types of personal training?
  • Is the industry growing or shrinking?
  • How has Covid-19 affected other trainers?
  • Approximately how many personal trainers will you compete within your area?
  • How does a self-employed personal trainer find customers on a national and local level? Will it be beneficial to become active on social media, sign up to certain forums, advertise in local media?
  • Do you have a lot of competition in your niche? Is the service you plan to offer in-demand? If not, how will your marketing strategies help you stand out?
  • What qualifications do the personal trainers you will be competing with have? Are there any qualifications you could get to make yourself stand out?
  • How much do personal trainers in your niche charge per session? And how do your planned prices compare to those of existing trainers?

When completing this section, it’s best if you can include specific figures. Searching on Google will provide you with a lot of information you can use. Or you can speak to other people you know in the industry.

Step Three: Perform a Customer Analysis

Next, you can talk specifically about the potential clients you will target.

You should find demographic information about your local area, such as the size of the population and the percentage of people in different age groups.

You can also focus on the intrinsic motivations of your customers. Thinking about what motivates them, how they like to work out, and why they might need a personal trainer can help when it comes to the marketing and operational parts of your business plan.

Step Four: Write Your Sales Plan

Personal Trainer Working out With a Client in a Gym

In the sales plan, you can map out how you will make sales and how many you expect to make. Things you can include in this section are:

  • How many sessions a day or week will you run?
  • How much do you expect to charge per session?
  • Will you run discounts for clients who bulk buy sessions? How about people who refer other clients to your business?
  • Using the above information, how much do you expect to earn per session, day, or month?
  • How will you process sales? For example, will customers pay cash in hand on the day, or will they pay when they book a session through your website or app?

When writing this section, it will help if you have an idea about your costs and industry standards. This will help you choose a price point that is competitive while being enough to keep your business profitable.

Step Five: Write Your Personal Trainer Marketing Plan

It’s all well and good having a sales plan, but you’ll need a way to get your client base to pay for your service. In the marketing plan, you can describe all the ways you will try to attract clients, as well as any costs associated with this.

Some ideas include:

  • Being active on social media.
  • Using referrals to encourage word-of-mouth.
  • Using PPC adverts on Google.
  • Advertising in your local gym or fitness centre.
  • Adding your Google My Business listing.
  • Advertising in local office buildings or other places where your target customers gather.

When writing your marketing plan, you should go into detail about how you will utilize the techniques you choose.

For example, if you want to get new clients through Google search queries, list the queries you will target and provide estimates for how much you expect to spend on this area of marketing.

You can read more about personal training marketing ideas here.

Step Six: Write Down How Your Business Will Operate

In the operations section of your business plan, describe how you will run your business. This will include all the things you need to do daily to provide your service.

Where possible, include specific details like exact locations, prices, and times.

personal trainer business plan template

Image source

Completing this section in as much detail as possible is a good way to spot if you are missing anything before you start.

In this section include:

  • How many sessions you will run every day and when you will run them.
  • Where you will run the sessions.
  • How you will gain access to the locations you need to run the sessions and how much this will cost.
  • The steps you will take to measure the progress of clients.
  • When you will take care of other aspects of your business, like marketing, accounting, etc.
  • Do you need to provide anything for clients (water, etc.). If so, how will you source this?
  • How will you process client payments?
  • How will you process and organize bookings?
  • Anything else you think is important to the running of your personal training business.
  • Do you need to hire any extra staff? If so, how will you manage them?
  • Do you need any qualifications or certificates before you can start your business?

personal trainer business plan template

One tool that can help streamline your personal training business is your own app .

By asking customers to download an app, you make it easy for them to book and pay for sessions on the go. You can also add helpful content such as videos, blog posts, or social media links that can help your customers achieve their fitness goals.

Click here to find out how you can easily create an app for your personal training business.

Step Seven: Your Qualifications

Personal Trainer Working out With a Client in a Gym

Write down what makes you suitable to be a personal trainer. Include your qualifications and experience in the industry. If you are going into business with anyone else, you can include information about their suitability for the role.

Step Eight: Financial Plan

The final step is to check the financial viability of your plan. In this section you should include:

  • Startup costs: What do you need to pay for before going into business?
  • Operating costs: How much will you spend to run your business? This can include rental costs, replacing equipment, costs associated with software to help you run your business, costs of hiring staff, marking costs, etc.
  • Expected revenue: Here you can write down how much you expect your business to earn every day, week, month, year, etc.
  • Break-even analysis: If you have high startup or operating costs (for example if you rent a space to run your business from) this section will show you how long it should take before you start making a profit.

This section will show you what you need to do to stay financially viable as a business. It will show you if your business model is realistic or if you need to make adjustments to prices or costs to hit your earning goals.

Wrapping Up

Now you’ve finished your business plan you can begin to take steps to put it into action. If you noticed there are areas of weakness in your business, now is the time to make changes to strengthen your position.

If you want further information about starting your business, check out these articles on writing a business proposal in 2020 , and writing an effective small business marketing plan .

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How to Make a Personal Trainer Business Plan

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Personal training can be one of the most rewarding careers an individual can pursue. You get to connect with people on a meaningful level, you positively impact their lives, and you can work in a field that you are passionate about.

However, one of the biggest difficulties that derail many careers is the inability to turn a job as a personal trainer into a financially successful career.

One important skill that personal trainers should develop is the ability to develop a business plan that allows the personal trainer to set up and run a financially successful business.

How Do You Write a Personal Training Business Plan?

A business plan is a blueprint for how to take an idea about a potential business and turn it into something real. It is often a formal document that includes the goals of a business, the methods for attaining those goals, and timelines for when those goals may be achieved.

In the context of personal training, a business plan may be focused on developing a successful gym or personal training studio, or it may be focused on building a successful private online coaching practice .

One of the best places to begin with writing a personal training business plan is to ask and answer the following four questions:

1. Who are your clients going to be?

2. What are your services going to be and how are you going to deliver them?

3. What is it going to cost to run your business?

4. How are you going to make money?

Who are your clients going to be?

One of the best places to begin is trying to define who your clients are going to be as this is often one of the biggest differentiators. For example, if you are going to try and work with professional athletes your business model is going to look very different than if you are going to try and work with senior citizens. Why would they differ? Well, consider the following:

1. Professional athletes all live in major cities.

2. Professional athletes travel a lot and will require more remote work.

3. Professional athletes are a much smaller population so scaling the business may not be viable.

4. Working with professional athletes will require a lot more equipment.

These are just a few examples but identifying your core market is the most critical first step.

What services are you providing and how are you going to deliver your services?

Once you have identified your core audience and who your clients are going to be, the next question to answer is what services are you providing and how are you going to deliver your services? Are you going to do 1-on-1 private session personal training? Are you going to do group fitness ? Are you going to do small group fitness? Are you going to follow a specific training method (e.g., Zumba, CrossFit, Barre Method, Yoga)? Answering this question will help you define the overall scope of what your business is going to provide and help you define whether you need a physical space, how big of a space you might need, what equipment will be required, and if you will need to obtain a franchise or license to operate under a specific training model. Alternatively, depending on your scope of work and practice you may be able to run your business fully online.

What is it going to cost to run your business?

Before you start to think about how much money you are going to make, you need to understand exactly what it is going to cost to even run the business. All businesses cost money to run, but some business models require more capital than others. Developing a good understanding of your operating expenses is critical to developing a successful business plan. Here are some of the major expenses you may need to think about and include in your business.

Rent is often the largest expense for any personal training business. If you are running a small private 1-on-1 studio or have a small office for private consulting you may have a small footprint and keep rent relatively low. Alternatively, you may be looking to start a large gym that teaches big group classes and requires several thousand square feet of space which can be quite expensive. It is important to not overpay for rent as it will generally be your most expensive line item.

The equipment required to run your business will also vary substantially based on your core business model. If you are looking to open a yoga and Pilates studio you may need to spend your initial capital on yoga mats, blocks, and straps and replace them every 12-18 months. The initial expense here may be minimal. Conversely, if you are looking to open a large gym that teaches group classes following CrossFit or Olympic Weightlifting, you will likely need to invest tens of thousands of dollars to outfit your facility so you can even run your classes effectively.

NASM has a course on home gym design that can provide a lot of insight on this aspect of personal training. 

Utilities also need to be included in your business plan as you will have to heat and/or cool the facility if you choose an in-person business model, as well as provide water/plumbing, have the internet to run your business systems, and other miscellaneous utilities.

Operating the business will also include expenses. What software will you use to manage your client's information and billing? How will you run payroll if you have more than yourself as an employee? What will it cost you to clean and maintain the facility? Each business model will have different operating expenses, but they need to be thought through very carefully, as unexpected operating expenses can turn a profitable business into a financial nightmare quickly.

Insurance is a non-negotiable for any thoughtful business owner, especially in the personal training profession. Accidents happen and insurance will save your business when they happen.

Marketing will be the lifeblood of driving new clients through your doors. Without marketing your business your business will not grow. There are many different avenues to market, but they will all require money. Whether you use signs, social media ads, t-shirts, flyers, email marketing, websites, etc., it is incredibly important to include marketing in your business plan.

See How to Get Personal Training Clients for more. 

How are you going to make money?

Once you have fully thought through your business and what it is going to take to run that business, it is time to start thinking about how you are going to make money. There are a lot of different ways to go about generating revenue. Here are a few examples of how you can sell services and products to clients in various types of business models.

1. Sell subscriptions: whether you are looking to open a big box gym or a private studio, you can sell monthly subscriptions to clients.

2. Sell packages: this may look like selling year-long memberships or personal training packages.

3. Sell physical products: this may look like selling branded apparel, supplements, or workout aids (e.g., belts, straps, chalk)

4. Sell educational products: this may look like selling additional courses, seminars, or workshops to your client base.

It is also important to think about how you are going to price your services and how you present that pricing to your potential clients. Are you focusing on total client volume and a low-cost option? Are you focusing on a high-value, intensive training option that is a higher-cost option? Make sure you fully think through your pricing structures and how that might affect your ability to generate revenue.

Why Do You Need a Business Plan as a PT?

Now that we have worked through the core pieces of a business plan it should become apparent as to why you need a business plan as a Personal Trainer. Running a business has a lot of complexes moving pieces and the best way to be successful is to have a goal, a plan to reach that goal, and the actionable steps to help you get to that goal. A business plan lays out all of those components. While a business plan does not guarantee that your business will be successful, it does greatly increase the odds!

What is a Lean Business Plan?

A lean business plan can be thought of in three main ways:

1. A business plan that focuses only on the most important things (e.g., focus on improving the core services instead of spending valuable resources finding the perfect logo).

2. A business plan that minimizes unnecessary overhead (e.g., do you need a 6,000 sq foot state-of-the-art facility or does a 1,500 sq foot warehouse suffice).

3. A business plan that can be easily adapted as you grow and learn as a business owner.

Ideally, your lean business plan incorporates all three aspects.

Fitness Marketing Tips for Flourishing

Marketing is a necessity for all businesses; if potential clients do not know you are there, how can you expect them to become clients? There are a million different ways to market, and each business will need different tools and messages but there are a few core concepts that hold across almost all businesses. The first is to market to where your potential clients are. If you are targeting older, wealthier individuals for private 1-on-1 training sessions, spending your time, energy, and money on TikTok or SnapChat ads is probably not going to be effective. Conversely, if you are targeting high-school athletes for basketball fitness training, that might be the perfect place to reach your audience. The second is you must have a compelling offer. If your offer (product or service) does not resonate with people then you will have a difficult time marketing, as people will not find your services interesting enough to investigate it in more detail. The third is you must sell. Marketing is about raising awareness and educating your potential client, but you must actively sell to your potential clients. That is why one of the most common lines in sales and marketing is "ABC"... Always Be Closing.

Do You Need to Take Protein Powder If You Are Serious About Fitness?

Reasons why you should become a wellness coach, brad dieter.

Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children’s Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and was involved in discovering novel therapeutics for diabetic complications. Currently, Dr. Dieter is the Chief Scientific Advisor at Outplay Inc and Harness Biotechnologies, is co-owner of Macros Inc and is active in health technology and biotechnology. In addition, he is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation. Want to learn more in Brad's areas of expertise? Check out his NASM product recommendations.

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Personal Training Business Plan: Example & Template

Written by Megan Williams

What is a personal training business plan?

A personal training business plan is useful for any personal trainers wanting to go solo and set up their own personal training business. Putting together a personal training business plan will ensure you cover all the key events and information you need to successfully launch your personal training business. 

In this handy article, we have outlined detail of the different elements within a personal training business plan along with a downloadable template that you can start building on straight away. Our aim is to provide you with all the elements you need to be successful in kick-starting your personal training business and service.

Why do you need a personal training business plan?

Having a personal training business plan will make the process of starting any personal training business smoother. This may include opening your own personal training studio , becoming a self-employed personal trainer or freelancing for a gym. It can become very easy to quickly start working with clients and avoid planning out the bigger picture.  

Banks or Investors

If you need additional funding to get started with your personal training business , being prepared to showcase your full personal training business plan to potential investors or banks will put you in a better position. In both cases, you are looking to persuade these people to invest in your fitness business, if they can’t see a clear plan mapped out on why you are worth the investment you may be unsuccessful in achieving the investor or funding. This provides potential investors with the step by step process on how you are planning to get your personal trainer services running.

Approaching this situation with a fully mapped out personal trainer business plan shows that you have thought through all possible elements of the business strategically with evidence on how you have got to this stage to be successful in the fitness industry.

Self Motivation

If you are looking to become self-employed and go out in the fitness world as an independent personal training business has a well thought out plan in place that will keep you on track with your own personal business goals. Spending some valuable time putting together a personal training business plan will be beneficial in the long run to keeping yourself on track, this can be a document you constantly refer back to. A personal training business plan will be what continues to drive you to achieve your ultimate business goals.

Personal training Course Instructor tutor explaining to students

Summary & Pitching

The first section will be a summary of your overall business plan which will include business goals/aims, what the business does and any financial projections. The best way to approach this section is to complete it last once you have completed all the research for you to summarise. The purpose of this summary is to outline your business at a quick glance for somebody to understand your main goal and outcome.

Pitching your personal training business plan

A personal training business plan pitch will include a brief summary of what you do and what you are aiming to achieve. In your pitch, you should include your aims and objectives as a business, an overview of financial forecasts, business plan ideas and identify your USP.

The pitch should only be a few sentences long and ensure it is all relevant material avoiding any repetition or filler. The idea of the pitch is to attract your listener, an indicator of a successful pitch is your listen asking questions or wanting to know more about your pt business plan.

Personal background

This section is to outline your own personal background this section will help you outline your strengths and potential weaknesses for listeners to understand. 

Use your experience and expertise to boost credentials

Your qualification and experience will have high value in this section with the opportunity to showcase how you have educated yourself and the route you have followed. If you have undertaken additional studies including continuous professional development courses, this is a good place to showcase this.

This is also a good opportunity to identify any training you may need to still undertake to work on yourself, this demonstrates that you have a focus on personal growth and are planned for this. This is a beneficial section to understand for personal growth, working on identifying your own strengths and weaknesses will highlight any sections of the business you may need additional support or training in prior to starting.

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Product or service

Personal training is positioned as a service business as you do not sell a physical product, you offer time and experience to your client’s fitness journey. In this section, you will highlight your core service, will you just be offering personal training sessions or is there an option to build out nutrition meal plans? Use this opportunity to explain your service in detail including what you offer the client, how you plan to deliver the service and any resources needed for this.

Outline your USP

In this section, it is also important that you highlight what makes you different and how your knowledge, experience and background has created a USP for your personal training service.

In order to be successful in launching your personal training business, you would need to have an in-depth understanding of the market you are entering. This includes carrying out market research within the potential clients operate in. After this point you will be able to build out a marketing strategy based on your understanding of the client market, this will ensure you are marketing your business in the most effective way.

Target Market research

Gathering marketing research is the process that helps determine the success of your new service which is conducted in line with your potential clients. Market research is carried out by companies to discover their target market in more detail by gathering opinions and feedback on particular interests.

To carry out successful market research you should gather information which providers you insights on the following:

  • Current behavioural habits of your clients?
  • How big is the personal training market?
  • How much competition is there?
  • What are the buying habits of your potential clients?
  • Current market trends for pt businesses?

personal trainer business plan template

Create a marketing strategy

Once you have completed your market research you will be in a good position to map out your marketing plan strategically. Your marketing plan is a huge contributing factor to running a successful business, without this potential clients will not come across your business which impacts revenue and profit. 

When creating a marketing strategy you may find the cost can be daunting, however, you should consider marketing as a personal business investment for which you calculate the return on investment as this is essential to your business success. Whilst you are going to have to invest money into marketing, there are also options that aren’t as costly to include within your strategy such as word of mouth, attending networking events and running social media accounts. Marketing has a direct impact on your business which is why it is essential to ensure you cover everything you can to benefit from the market share. For this reason, we have covered everything you need to know to build out a marketing plan with our beginner’s guide to personal trainer marketing and advertising.

Competitor analysis

Competitor analysis is a good exercise to complete to ensure you are entering the market in a strong position. To complete a detailed competitor analysis you should carry out thorough research into who your competitors are, their service, their location, their pricing and their strengths and weaknesses. 

Once you have completed this, you should complete a swot analysis on your own personal training business compared to competitors within the market. Doing this will help you identify any pain points you may have as well as a USP which will prove to be a strength within the fitness training business.

Operations & logistics

Operation and logistics are a fundamental part of the business particularly for those setting up their own personal training studio or personal trainer freelancing . This includes evaluating elements of the business operations such as training space and location, suppliers of gym equipment, how to sustain your equipment and any additional products you may need to operate successfully as a business.

Understanding inventory & logistics

This section applies to individuals who are looking to set up their own personal training studio , you should use this area to cover details on where you will be delivering your personal training service, what locations, the facilities you will be using and how you regular sustain any equipment or software.

If you are planning on becoming a freelance personal trainer who is working within different gyms, this section may not be applicable to you as it focuses on how your service will be sourced and delivered.

Pricing strategy

A pricing strategy will help you work out what profit margins you are working towards and understand at what point you will break even and start making money once you have factored in the costs and investment.

When figuring out your price point you need to consider the business needs and client needs, if you are just starting out as a personal training business performing at a higher-end price point is likely to penalise the business success. You need to choose a price which is going to accommodate the business operations as well as appeal to potential clients.

Cost & expenditure planning

As the final part of your personal training plan, you will need to calculate the cost and expenditure involved in how you are planning to operate. This will include calculating gym rent, advertising and marketing, legal costs, personal training equipment, personal training studio rent or gym rent.

Pt business plan: Template

To make the process easier we have put together a personal training business plan template for you to download and use. This template provides the all-important sections needed to create a detailed pt business plan to help you set up your fitness business for success.

Personal training business plan template

Personal Training Business Template – Download Now

Personal trainer business plan conclusion

Writing a pt business plan may seem like a long and daunting task when first faced with it, however completing this is a valuable exercise for your success as a personal training business. As business owners, it is important that this plan is revisited and revised when applicable to ensure your business path and goals are continuously on track and up to date. 

Cash flow may seem slow when getting started but with a plan as detailed as this in place, you will be prepared which will motivate and push you into improving your revenue streams. It is important to remember you are a new business and you are likely to face challenges but just take them head-on and create a learning hurdle from them knowing you have a strong business plan in place. Spend hours completing a personal training business plan to make a worthwhile investment in your personal time and energy later on down the line.

personal trainer business plan template

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Personal Training Business Plan Template

Written by Dave Lavinsky

Personal Training Business Plan

You’ve come to the right place to create your Personal Training business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Personal Training businesses.

Below is a template to help you create each section of your Personal Training business plan.

Executive Summary

Business overview.

Empowered Fitness is a new personal training business located in Atlanta, Georgia. We are committed to helping the residents of Atlanta achieve their fitness goals by providing them personalized one-on-one and group training sessions. All workout plans designed by our trainers are personalized to each client, and utilize their strengths to help them achieve their goals. Whether our clients want to lose weight or get stronger, we will be there to help them every step of the way.

Empowered Fitness is founded and run by Joanna Teller. Joanna has been a personal trainer for several years, but is now eager to expand her business to include a larger clientele and a full staff of personal trainers. Her passion for fitness and experience in the industry will be the company’s most valuable assets.

Product Offering

Empowered Fitness helps its clients achieve their fitness goals. Clients primarily come to us when they need help with losing weight, increasing their stamina, or improving their muscle mass. We serve anyone 18 or older and provide one-on-one training as well as group sessions for groups of up to ten people.

Customer Focus

Empowered Fitness will target all men and women ages 18 – 99 who are interested in achieving and maintaining a healthy and active lifestyle. Atlanta is a very diverse city that includes people from all walks of life. This diverse demographic has numerous fitness and health goals that can be helped by hiring a personal trainer. Therefore, we expect to have a very diverse clientele that includes people from multiple demographics.

Management Team

Empowered Fitness is run by Joanna Teller. Joanna is an experienced personal trainer who has helped hundreds of clients over the past five years. Though she has had a rewarding career as a solo personal trainer, her passion for helping people inspired her to start a larger company where she can hire other personal trainers and expand her clientbase. Her experience in the industry will be a solid foundation for the company to grow and thrive on.

Success Factors

Empowered Fitness will be able to achieve success by offering the following competitive advantages:

  • Staff of friendly, passionate, and knowledgeable personal trainers that can help clients achieve a multitude of health and fitness goals.
  • Moderate pricing for our excellent personal training services.
  • Services at our clients’ convenience. We will meet our clients anywhere they want to work out, including their gym, the park, or their home.

Financial Highlights

Empowered Fitness is seeking $250,000 in debt financing to begin operations of the business. The funding will be dedicated towards building out the office space and purchasing equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

  • Leasing and building out the office space: $100,000
  • Equipment purchase: $50,000
  • Three months of overhead expenses (payroll, rent, utilities): $50,000
  • Marketing & advertising: $25,000
  • Working capital: $25,000

The following graph below outlines the pro forma financial projections for Empowered Fitness.

Empowered Fitness Pro Forma Financial Projections

Company Overview

Who is empowered fitness.

Empowered Fitness is a new personal training business that serves the residents of Atlanta, Georgia. We are committed to helping locals reach their fitness goals, whether that be to lose weight or increase their strength. We serve anyone ages 18 -99 and offer both one-on-one and group sessions. No matter what health goals our clients want to achieve, we will be there supporting them every step of the way.

  Empowered Fitness helps its clients by providing personalized training sessions. Clients can hire our trainers for hour-long sessions up to multiple times per week. While most clients opt for one-on-one training sessions, we also offer group sessions for up to ten people. All sessions are conducted at the client’s choice of location. We can meet our clients at their favorite gym, park, home, or other convenient location.

Empowered Fitness is run by Joanna Teller, who has considerable experience as a personal trainer. Her prior experience, expertise, and clientbase will provide the solid foundation our company needs to be successful.

Empowered Fitness’ History

After surveying the local customer base, and finding a potential office location, Joanna Teller incorporated Empowered Fitness as an S-Corporation on July 1st, 2023.

Currently, the business is being run out of Joanna’s home office, but once the lease on Empowered Fitness’ location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

  • Found a commercial space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, social media accounts, and website
  • Determined equipment and fixture requirements
  • Began recruiting key employees with previous fitness and personal training experience

Empowered Fitness’ Services

Empowered Fitness provides personal training services to the residents of Atlanta, Georgia. These sessions are primarily one-on-one, but we also provide group personal training for groups of up to ten people. We can help our clients with a variety of fitness goals including:

  • Weight loss
  • Increasing stamina
  • Increase strength

Industry Analysis

The Personal Training industry is expected to grow to an annual revenue of $41 billion in 2023 and will grow at a CAGR of 4.6% from now until 2033. This growth is due to several factors. First, the pandemic years encouraged many people to focus on their health, with many people taking up online fitness courses and virtual personal training. Second, the industry is positively affected by the increase in per capita disposable income. Consumers with more disposable income are more likely to spend it on services that improve their health and well-being, such as personal training services. Finally, the overall trend towards health consciousness will indirectly benefit the Personal Training industry as more people will invest in services that improve their health.

During this period, demographic changes are expected to drive revenue growth for operators. Additional revenue streams are also expected to play an integral part in industry growth. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, such as partnering with gyms and personal training businesses. Furthermore, the number of obese individuals in the United States has increased in recent years. Consequently, to cut healthcare costs, many health insurance providers will likely attempt to lower an individual’s risk for type 2 diabetes, heart disease and high blood pressure, among other ailments. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.

Customer Analysis

Demographic profile of target market, customer segmentation.

Empowered Fitness will primarily target the following customer profiles:

  • Individuals who want to lose weight and improve their fitness
  • Physical therapy patients

Competitive Analysis

Direct and indirect competitors.

Empowered Fitness will face competition from other companies with similar business profiles. A description of each competitor company is below.

Sunshine Personal Training

Sunshine Personal Training is a personal training studio that offers personalized one-on-one training sessions. The trainers work with each client to customize a fitness and nutritional program that is designed to reach their goals. Though Sunshine’s trainers can help clients with a variety of goals, the studio primarily promotes its services to people who want to lose weight. Therefore, we expect that Sunshine Personal Training will only be a major competitor for this particular customer segment.

Atlanta Fitness

Atlanta Fitness is a multi-location personal training business that offers personalized training to athletes and fitness junkies. Each location is a fully equipped gym along with dozens of personal trainers that help each client reach their fitness goals. They primarily market to clients who are already working out regularly but just need extra help to reach their peak performance. Therefore, they will only be a competitor for a fraction of our target market, as we are willing to help anyone who has fitness goals, not just athletes.

Steve’s Personal Training Services

Established in 2018, Steve’s Personal Training Services is a small personal training operation run by Steve Miller. Steve worked as a personal trainer for several gym chains but broke off as his own separate business in 2018. Since then, he has helped hundreds of clients get in better shape and achieve their fitness goals. Steve is a popular trainer in the area and markets to the same geographic area as Empowered Fitness. However, Steve’s company is a small operation, so we expect that it will only be a minor competitor.

Competitive Advantage

Empowered Fitness will be able to offer the following advantages over their competition:

  • Affordable pricing : Empowered Fitness will offer its services for a more affordable rate than the competition.
  • Friendly staff : Empowered Fitness will only hire trainers that are friendly and compassionate. All of our trainers will positively encourage our clients to achieve their goals.
  • Convenient services : We will meet our clients wherever they want to work out, whether that be the gym, a park, or at our client’s home.

Marketing Plan

Brand & value proposition.

Empowered Fitness will offer the unique value proposition to its clientele:

  • Dedicated team of trainers.
  • Affordable fees.
  • Convenient hours of operation.
  • Ability to meet clients wherever they want to work out.

Promotions Strategy

The promotions strategy for Empowered Fitness is as follows:

Social Media Marketing Strategy

Empowered Fitness will invest in advertising its services on social media platforms Facebook and Instagram. By using targeted social media marketing, Empowered Fitness will be able to reach the appropriate target audience of Atlanta.

Joanna will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. She will hire an advertising agency to develop the print for the billboard design.

Website/SEO Marketing Strategy

Empowered Fitness will invest in a strong SEO presence so that when someone enters “Atlanta personal trainers” or “personal trainer near me” in their Google or Bing search bar, Empowered Fitness is at the top of the list. Their website will list all of Empowered Fitness’ services, location, pricing, and contact information.

Word of Mouth

Word quickly spreads around town and once a few people work with our amazing trainers at Empowered Fitness, more and more people will want to hire our personal training services.

The pricing of Empowered Fitness will be moderate and on par with competitors so customers feel they receive value when purchasing our services.

Operations Plan

The following will be the operations plan for Empowered Fitness. Operation Functions:

  • Joanna Teller will be the Owner of Empowered Fitness. She will handle the general operations of the company as well as provide personal training services to her clients. Joanna will spend the next several months hiring the following staff:
  • An Administrative Assistant who will oversee all administrative aspects of running the business. This will include bookkeeping, tax payments, and payroll of the staff. They will also help with scheduling appointments and answering client questions.
  • Several trainers who will provide training personal services to clients.


Empowered Fitness will have the following milestones completed in the next six months.

  • 8/1/202X – Finalize contract to lease office space.
  • 8/15/202X – Begin build-out and design of office space
  • 9/1/202X – Hire advertising company to begin developing the company’s branding, logo, social media accounts, website, and billboard design.
  • 9/15/202X – Order all equipment.
  • 9/30/202X – Launch social media campaign and website. Billboards go up.
  • 10/1/202X – Hire and train several personal trainers.
  • 11/1/202X – Grand Opening of Empowered Fitness.

Empowered Fitness is run by Joanna Teller. Joanna is an experienced personal trainer who has helped hundreds of clients over the past five years. Though she has had a rewarding career as a solo personal trainer, her passion for helping people inspired her to start a larger company where she can hire more personal trainers and expand her clientbase. Her experience in the industry and expertise will be a solid foundation for the company to grow and thrive on.

Though Joanna has never run a company of her own, she has considerable experience in the industry and knows how to run the general operations of a personal training company. As the company grows, she will hire other staff to help her run aspects of the business that she is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Empowered Fitness are the fees we will charge each client that hires our services.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies, and equipment. In the initial years, the company’s marketing spending will be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Initial number of clients per month: 20
  • Average personal training fees per session: $80
  • Office lease per year: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, personal training business plan faqs, what is a personal training business plan.

A personal training business plan is a plan to start and/or grow your personal training business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Personal Training business plan using our Personal Training Business Plan Template here .

What are the Main Types of Personal Training Businesses? 

There are a number of different kinds of personal training businesses , some examples include: Mobile personal trainer, In-home personal trainer, Online personal trainer, and Gym trainer.

How Do You Get Funding for Your Personal Training Business Plan?

Personal Training businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Personal Training Business?

Starting a personal training business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Personal Training Business Plan - The first step in starting a business is to create a detailed personal training business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your personal training business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your personal training business is in compliance with local laws.

3. Register Your Personal Training Business - Once you have chosen a legal structure, the next step is to register your personal training business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your personal training business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Personal Training Equipment & Supplies - In order to start your personal training business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your personal training business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

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ISSA, International Sports Sciences Association, Certified Personal Trainer, ISSAonline, How to Write a Business Plan for Personal Trainers

How to Write a Business Plan for Personal Trainers

Reading Time: 5 minutes 57 seconds

DATE: 2020-11-04

Many fitness professionals operate without a business plan. This is partly because writing this type of plan takes time. And in the fitness industry, if you aren't in the gym training clients, you aren't getting paid. This may lead you to operate your personal training business without a plan as well. But is that really a good idea?

Do You Need a Business Plan as a Personal Trainer?

If you provide personal training services as a hobby, you can probably get by without a business plan. You're not reliant on the success of your side venture, so creating a detailed plan as to how it will operate isn't as necessary. Conversely, if you want to make a career out of personal training, there are many benefits to sitting down and writing out a business plan.

For instance, if you want to become a gym owner, it could cost you anywhere from $65,000 for a modest gym up to $1 million if you want a gym loaded with every amenity possible. Where will you get the capital to build your gym? If your answer is "from investors," you will need a business plan to convince them that your gym business is worth the investment.

Or maybe you want to build and grow an online personal training business. Creating a business plan helps you become crystal clear on what your virtual company needs in order to operate smoothly. It provides a detailed budget, marketing plan, and a thorough look at your competition. All of this will help you position your online personal training company for maximum success.

Other benefits of writing a personal training business plan include:

A clearer understanding of what the future looks like for your fitness business, and how to get there

A list of all the people needed to build and grow your training business, such as other trainers, legal counsel, business insurance providers, and other business partners

A plan for how you will monitor your business's success, ensuring that you continue to progress forward

Realizing how to stand out from your competition , making your training services more in demand

Understanding Your Business Plan Options

There are two basic business plan formats. They are a traditional business plan and a lean startup business plan .

What's the Difference?

A traditional business plan is more comprehensive. That makes this a good option for a personal trainer who thrives on detail. It's also helpful if you're a new business owner and want to ensure that you've addressed all issues when building and growing your company.

ISSA, International Sports Sciences Association, Certified Personal Trainer, ISSAonline, How to Write a Business Plan for Personal Trainers

Traditional Business Plan

The nine sections in a traditional business plan are:

Executive summary . This is where you state your mission statement and provide basic information about your personal trainer business. It is essentially an overview of what your business looks like.

Business description . In this section, you'll give more detail about your training business. You will explain the problems you solve as a personal fitness trainer. Depending on your specialty, this could be helping clients with weight loss, improving senior fitness , or designing fitness programs for youth.

Market analysis . How does your personal training business compare to others in the field? What does it take to become a successful personal trainer? What must you do to appeal to a new client?

Business structure . This section explains both the legal structure of your training business and the structure of your company internally. You must decide whether you're going solo or if you want to hire employees.

Service and product offerings . Typically, a personal trainer business provides a service. But maybe you want to offer your clients products as well. In this section, you will share your plan for what these services and products look like.

Marketing strategy . Here you will explain how you plan to find and appeal to a potential client. Will you buy social media ads or send out mailers? You'll also include what you'll do to retain your clients long term.

Funding needs . If you need capital to start your personal training business, this is where you'll outline this information. Provide the costs related to building or growing your gym or fitness studio. Be specific about how much money you need, as well as where you plan to spend it.

Financial projections . What is your financial plan for the next five years? Don't forget to consider your reoccurring cash flow needs, such as utilities and gym equipment maintenance.

Appendix . This final section includes any supporting documentation for your personal trainer business plan. If you're seeking funding, you might include a credit report and project price quotes. Other items to consider include building permits, a copy of your personal trainer certification , and vendor contracts. If you've been acting as a personal trainer already, provide your past financial statements as proof of your business's financial health.

Lean Startup Business Plan

Because a traditional business plan is so lengthy, some fitness professionals opt for a shorter, less comprehensive plan. This is where the lean startup format comes into play. Creating a lean plan is often enough for someone who wants to provide personal training services solo. This type of plan also enables you to begin providing personal training services fairly quickly.

Like with a traditional plan, the lean format also has nine basic components. The difference is that they can be outlined more briefly. In some cases, you may be able to get by with a bullet list of that section's information. These nine components are:

Key partnerships. The suppliers or vendors you will be working with as you build and grow your fitness business.

Key activities. The actions you will take to bring in new clients; your personal trainer marketing plan.

Key resources. Your business assets, whether financial or people-related, like having staff.

Value proposition. The things that set your business part; how you are unique.

Customer relationships. How you plan to communicate with your clients. What your customer service looks like.

Your ideal client. Identify your target market. Do you want to provide fitness advice to people who've had a stroke ? Would you rather work with young athletes who play a particular sport?

Communication channels. What methods will you use to connect with your client base? Social media? Email marketing ? Some other method?

Costs. List the costs associated with creating a successful training business. When providing training services, will you offer any discounted pricing? Conversely, what are some ways you can increase your value to your target audience?

Revenue streams. How do you plan to make money? Solely by providing personal training services or by selling products too? You can also share your pricing strategy here.

Filling out these sections does require that you take some time, but it is often quicker than providing the detail necessary to complete a traditional business plan.

Creating a solid personal trainer business plan can help you build a strong, profitable business. To make this plan more effective, you must get crystal clear on what you want your training business to look like.

If you're unsure, take a few moments to close your eyes and imagine your business when it is up and running. How big is it? How many personal training clients does it have? How does it help them improve their fitness? What are you doing to run the business? Do you have staff? If so, how many? The more you can envision your goal business, the easier it is to create a personal training business plan that supports this vision.

Even though you now know all of the elements of a good gym business plan, it sometimes helps to work off an outline. Many online sites provide an easy-to-use business plan template. All you have to do is download it, input the requested information, and you're good to go.

Review Your Personal Training Business Plan Regularly

A fitness business plan isn't something you write up and file away never to look at again. Reviewing it regularly helps you identify if you need to strengthen certain aspects of your training business to reach higher levels of success.

Taking the time to write and review your business plan also helps you get and stay on your desired path. It provides guidance as you build and grow your personal training business.

Another way to take your business to the next level is to obtain additional certifications. For instance, the ISSA offers Certified Gute Specialist certification , Corrective Exercise certification , and Bodybuilding certification . Gaining more credentials tells potential customers that you have the education necessary to help them achieve their fitness goal!

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Personal trainer business plan template

After deciding to launch your personal training business, your next step is to begin writing your business plan. A business plan is an excellent tool to ke

After deciding to launch your personal training business, your next step is to begin writing your business plan. A business plan is an excellent tool to keep you organised, help you avoid mistakes both in the present and down the line, and brings together all the parts of your business to make it succeed. While you will likely make several amendments to your business plan as your business grows, having a solid document with all of your goals and the strategies you want to execute will help you successfully get your personal training business up and running.

To assist you in creating your business plan we have provided you with a template and business plan examples of everything your document should include, what information to cover in each section, and what your business plan can help you achieve. Let's get started.

fitnostics owner joe lyons training a client

What is a business plan?

First things first, a business plan is a written document, typically 10-20 pages (depending on your business and how in-depth you go) that details everything one needs to know about your business. It should define your objectives, your business goals, and how you plan to achieve them - meaning how you will grow your business and in what ways.

Essentially it is the roadmap of your business and should clearly detail and state logistics as well as marketing, financial, and operational strategies and forecasts. Although business plans are unique to every business, there is a set structure you can follow to create your own and make it understandable to anyone reading your document.

Why is a business plan important for my personal training business?

Aside from being the document that you will follow to stay on track to achieve your goals, business plans also serve several other important purposes. A well-written business plan can help you attract investments and build your credibility.

When applying for a grant or loan or any type of financial support, often time the body providing you with the funds will ask for a business plan to verify your legitimacy. Business plans can also help you analyse gaps in your business, where you need to improve, and what things you may need to revisit as your business grows.

It's not only good practice to write a business plan, but it also serves as a way to set yourself apart from your competition and show your audience and potential clients how professional you are.

If you have already launched your business without a business plan, don't worry, there is still time to make one. Using our template you can create a strong plan that will establish your business and set you up for success.

The fine details: what to include in your business plan

Although you might be thinking right now, that writing a business plan will be boring, challenging, and that other PT businesses in your area probably already cover a lot of what you will include in your plan, you'd find it interesting to know that business plans are usually never identical because no two businesses are exactly the same, even if it might seem that way. This is why being as specific as possible and clearly detailing what your business is, what it offers, and to who is extremely important. In your business plan you must include the following topics:

  • Executive summary

Mission statement

Industry analysis, competitor analysis, customer analysis.

  • Marketing plan and analysis

Products and services

Financial plan, facility and location, management team.

These fundamental elements will help shape your plan and provide the exact details and strategies to start your personal training business off on the right track. While you might not have certain elements yet or are still considering whether or not to include certain elements in your personal training business for example a management team or purchase of your own facility, that's no problem. Including details such as your hopes and ideas for your business in the future or why your business will not cover certain areas should still be mentioned in your business plan. This will help give readers a big picture idea of your business and the possibilities for future growth and expansion.

Executive Summary

The first section of your business plan is your executive summary, or a synopsis of your business plan and what the reader of your plan can expect to learn from reading it. Your executive summary should have at least two to three sentences on each of the topics in your business plan, with a clear statement about your financial projections, who your ideal client is, and what you plan to achieve.

A great executive summary will hook your readers and motivate them to continue reading. A poorly executed executive summary will discourage the reader from reading more and leave a poor first impression of your business. Your executive summary should tie together all the following points you will cover in your entire plan and it must be concise and straightforward.

One of the first things an investor or reader of your business plan will look for in your executive summary is your mission statement. The purpose of a mission statement is to state your business's values, what you will achieve, and how you will achieve it. No matter whether you are launching your fitness business as a sole owner or plan to grow an entire company, having a mission statement that is very clear and sharp will let your audience know exactly what your business is all about.

For example, TeamUp's mission statement is:

We empower fitness businesses and their customers by providing the best management software for fitness studios, boxes, and gyms.

Don't worry too much about having the perfect language. The important part is to make sure your reader understands exactly who you serve and how you intend to meet their needs.

The industry analysis section of your business plan explains the positive relativity your new business has to other similar products and services in your industry. In this section, you will give a brief overview of the fitness industry, specifically the personal training industry with a brief history and why this industry exists. You can expand this section with popular trends, common needs in this industry, and how your personal training business would stand out. Use factual data and industry research to support your position and take this opportunity to show you really know what you're talking about as a new business owner entering a very popular sector.

In the competitor analysis, you will provide a more concrete explanation of how your business will differ from other competitors in your marketplace. You should use data and research you have done on your competitors to make factual statements, rather than assumptions, even though you might not know exactly what your competitors are doing differently. You should list out some immediate competitors in your area, their strengths and weaknesses and how you compare, what your business's role will be in the immediate marketplace, and give concrete examples of what you will do differently.

The customer analysis section of your business plan covers who your ideal client is and why your services cover their needs. Being specific in their identification, their demographic, where they are located, and how they spend their disposable income, will help you learn who your ideal client is and how you can attract their business. You should use similar traits and behaviours to describe why that type of person is your ideal client and why your type of service is the best fit for their needs. You can use your details to create realistic profiles for various ideal clients so that investors and your readers can get a great sense of who the exact person you will target is.  

Marketing strategy and sales forecast

In the marketing plan and sales forecast section, you will address how you will attract clients and clients to your personal training business. You will detail your strategies to enter the market and how you intend to grow and target clients to join your business. Your marketing strategy and plan will evolve over time and you will need to update them whenever you are emerging or entering into new markets. But in your initial plan, you should describe what you will do to earn your first clients, how you will communicate, market, and advertise your services, and who your clients would be.

In this section you should also use market trends and data to support how doing those strategies and methods will earn your clients and what your forecasted earnings will be once you have these clients, going as far as to forecast the next five to ten years.

The products and services section of your business plan is where you will describe what you are offering as a personal trainer and personal training business and why. Are you providing small group training , private one to one appointments , plan on teaching group classes, or a combination of all the above? When you know what services you intend to offer you need to clearly explain what they entail and how they are a benefit to your clients.

If you sell any additional merchandise or programming, you need to be specific as to why that is important to your business and offering. If are interested in offering products or services for example online classes and online one-on-one personal training services, nutrition programs, or on-demand content , you should make mention of these in this section and your plan for including these services and products in your offering.

In this section, you should also discuss how you plan to deliver these services to your clients. Will you focus primarily in-person, online, or both? Will you invest in personal training software to provide your clients with an easy to use booking and membership experience? These details help your reader and potential investors understand the customer experience you plan to execute beyond the product or service itself.

Your financial plan is one of the most important parts of your business plan. It is in this section that you will detail how much you expect to both charge and earn for your services as a business and personal trainer. You will also identify how much you intend to spend, if you receive funding what you intend to spend it on for example coaching salaries and perhaps, personal training software , how much you expect to make, and why potential investors should invest in your business. Your financial plan will give both you and the readers of your business plan an expectation and forecast of your profitability both in the present and in the future. Include your budget and what additional costs related to marketing, operations, development and expenditures you foresee your business having.

The facility and location section of your business plan is where you will state where your business will operate. Do you want to open your own gym or studio or rent space from an existing facility or run your training outdoors? Knowing the exact location or type of location where you will run your business is a very important part of 1, assessing your risk and how much insurance you will need and 2, assessing the cost you will incur from rent or a mortgage.

Being as specific in this as possible for the first and second-year stages of your business will help you readers and potential investors understand how you will grow in a specific area or region. Even if you plan to run your business online, taking into account where you will run your online training from and the very specific locations where your clients will be able to train with you is necessary information to include in this section.

The management team section of your business plan is where you will discuss any team members or staff you plan to have when starting a personal training business. Even if you plan to start your business as the only management team member, you can include any plans you have to grow your team in the future or plans to remain a sole trader. You should include fine details such as salary amount, how you will pay and train staff, and how each member of your team or staff will operate, meaning what role they would fulfil, for example, three coaches, one finance manager, one receptionist.

If you are running your personal training business online, you could also include where your management team members might be located or where you plan to have them located if you plan to recruit from a specific area or region.

Start your personal training business plan

While starting your personal training business and writing your business plan might seem like a challenge now, you have all the tools and resources you need to be successful. The rewards for your professionalism, preparedness, and entry into the fitness market will be much greater when you have taken the proper steps to launch your business the right way with a detailed, informed, and solid plan to guide you.

How profitable is a personal training business?

The average amount an entry-level PT can expect to make is $16.70 per hour which equates to about $34,000 per year. But the average income for trainers as a whole is closer to $42,000 per year, with the top 10 percent making in excess of $76,000.

How much do you need to start up a personal training business?

Start-up costs for personal training businesses vary from business to business, but they don't have to start off steep. Getting certified can cost anywhere between $500—$2000. Investing in liability insurance should cost between $200—$300 per year, and factoring in about $1,000 for an initial marketing strategy is also sensible. Should you decide to invest in your own space, rented or owned, that depends entirely on your location and the size of the space you want. If you need assistance earning funds to start your personal training business, check out our guide on applying for business grants for personal trainers .

Once your business plan is written and you're ready to take the next steps towards launching your personal training business, start by signing up for our free trial .

Thanks for reading!

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We're here to help! Send us your biggest challenge with launching your business and we’ll give you our top recommendations. Contact us at [email protected] or schedule a call with our team any time.


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7 Simple Steps for Writing a Personal Trainer Business Plan (with Templates)

  • Last Updated: 25th November 2022
  • Personal Training Resources
  • Editors: Harry Griffiths
  • Verified By: Abbie Watkins

banner personal trainer landing page image

If you’re just starting on your own as a PT, writing a personal trainer business plan is one of the most important first steps you’ll have to take.

In this article we’ll cover:

Why Do I Need a Personal Training Business Plan?

Step 1: write your personal trainer business plan summary.

  • Step 2: Detail Your Qualifications on Your PT Business Plan
  • Step 3: Pinpoint What You Sell When Writing a Personal Trainer Business Plan

Step 4: Perform a SWOT Analysis as Part of Your Personal Training Business Plan

  • Step 5: Outline Your Marketing Strategies in Your PT Business Plan
  • Step 6: Include Your Financial Plans & Projections in a Personal Trainer Business Plan
  • Step 7: Conclude Your Personal Training Business Plan with a Closing Statement

Before you start with your PT business plan, there’s one thing you should always factor in, and that’s professional development.

With  our Level 4 Sports Nutrition Course , you’re able to set yourself apart from the competition and ensure your business can thrive in a competitive industry.  Download our free course prospectus to find out more !


12 ways you can boost your pt income.

personal trainer business plan 1 image

Before we look in detail at the process of writing a personal trainer business plan, it’s vital to understand why you should produce one. 

In short, a personal trainer business plan acts as the guide for where your business currently is, where you aspire to be, and how you’ll get there.

As you can imagine, this is vital for establishing your business and plays an integral role in:

  • How to make money as a personal trainer
  • How many, and the kind of, clients you attract
  • How you market yourself
  • Who your competitors are, and how you’ll beat them

It’s easy to assume that you’ll be the only person who’ll see the business plan for your personal trainer business but it will play a vital role in securing external funding if that’s what you need.

You will have to show prospective investors what you plan to do with your business and outline every detail if you’re looking to secure money from a third party.

Ultimately your personal trainer business plan is an opportunity to showcase your brand and display what you’ll be contributing to the fitness industry. 

personal trainer business plan 2 image

Every successful personal trainer business plan should start with a summary. This is an overview for readers and potential investors, covering:

  • Who you are
  • What your business offers, and your target market
  • Your financial state, and projections for the future
  • Your marketing strategy
  • Plans for the future

Despite it seeming simple, this is one of the most crucial parts of any business plan for a personal trainer because it’s the first impression you’ll make. 

You’ll need to summarise for the reader what you’ll be covering so they’ve got a good snapshot of your business and the service you will provide.

This personal trainer business plan example from CIBT Visas, a global financial company, is a great illustration of how it should be done:

corporate personal trainer business plan image

Just from this short section, we find out a few key points about CIBT, including:

  • What they do
  • Where they operate
  • Their core values
  • What they aim to achieve

This should essentially contain your personal trainer mission statement and what you intend your brand to achieve and fulfil!

Your next sections will expand on these key features, and offer a more in-depth look at what you do, and where you can take your business.

Step 2: Detail Your Qualifications on Your Personal Trainer Business Plan

certificate personal trainer business plan graphic

Following your summary, your personal training business plan should lead into a comprehensive inventory of your qualifications and certifications.

This serves a few different purposes. For any potential investors or banks, you’re proving that you’re well-positioned to provide a service to your clients.

Each qualification is an indicator to those who want to put money into your business that you’re a professional able to bring return on their investment with trustworthy expertise.

Each one is also an example of the different areas your business could branch into in order to grow and develop. For example, any specialist Level 4 master personal trainer courses you’ve completed  show a potential for advancement .

You should include a list of qualifications as well as where they come from. This will show that you’ve completed a course with a reputable provider and allows potential investors to see your credentials.

You should list them simply, like in our own personal trainer business plan sample below:

Diploma in Personal Training - OriGym COE Level 3 Exercise Referral - OriGym COE Level 4 Advanced Sports Nutrition - OriGym COE First Aid for Sports - British Red Cross CPD in Strength and Conditioning - OriGym COE

This list offers a comprehensive overview of our example PT’s qualifications, as well as where they were achieved. 

CPD fitness courses will also help demonstrate a wide ranging skill set and areas that your business could potentially branch into! 

Step 3: Pinpoint What You Want to Sell When Writing a Personal Trainer Business Plan

target personal trainer business plan graphic

Next up for your personal trainer business plan is detailing exactly what it is that you intend to sell and how you plan to cater to a particular audience and customer base.

This should be one of the most extensive sections of your business plan template. As a personal trainer you need to put trust in your services and your ability to meet other people’s fitness goals as well as those you have for your business.

This is your opportunity to detail all of your revenue streams and the different ways in which you intend to make money for your business.

This is also a way of illustrating why there’s room in the market for your business to cater to a particular demographic and offer a service that there’s a want or need for!

This may sound simple but plenty of trainers will miss out revenue streams from their personal training business plan, or don’t detail potential opportunities for expansion and selling other services or products.

Most PTs will have several revenue streams and you want to make sure you detail all of these without putting too much emphasis on the most lucrative ones.

For example, you don’t want to just detail your one-to-one training, despite it probably being your main source of income!

money personal trainer business plan graphic

Some of the revenue streams you might want to include on top of this are:

  • Online or face to face seminars
  • Nutrition consultations
  • Affiliate marketing with prominent brands such as sportswear and supplement brands
  • Personal trainer tutor for a training provider
  • Workout guides or ebooks
  • Speaking at fitness or educational events

You also need to find your personal training target market . 

Something holistic like ‘gym goer’ is too broad and will hinder your ability to create marketing strategies and develop your business.

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Grow your business with our Level 4 Sports Nutrition Course, combining personal training with nutrition advice!

Your target market is the ideal customer and should be directly linked to the services you’re offering. 

You need to be able to show why you’ve chosen this demographic and how your product or service answers their specific needs.

Again, the more specific you can be the better. Some examples include:

  • People with physical health conditions or impairments
  • People with long term health conditions during rehabilitation 
  • Women under 30 looking for postnatal classes
  • Athletes looking for strength and conditioning training

menopausal personal trainer business plan image

We’ve written our own personal trainer business plan example for this particular section that you can use as a template:

My business offers one-to-one, bespoke, personal training sessions for women who are 40 years of age or older.  My services predominantly focus on helping women use exercise and nutrition to deal with the symptoms and stresses of menopause. My research suggests there is a huge need for a combination of services such as mine, offering nutrition and exercise programmes to help women with some of these issues. All of my qualifications uniquely equip me to work with this demographic to provide a much needed service. I offer nutrition sessions one-to-one, building recipes and selling them as a recipe guide, or working with individual clients to build bespoke nutrition plans. I also offer personal training sessions one-to-one or in groups with other women of the same age or same symptom experience.  Because of how common these issues are in this demographic there’s also a huge demand for seminars and educational sessions in partnership with women’s charities and other healthcare professionals. I provide consultancy on these issues as well as being available for talks and seminars online or in-person for various institutions.

This business plan template for a personal trainer company can be used as a jumping off point and fleshed out for your own brand!

SWOT analysis personal trainer business plan graphic

The next thing you will need to perform for your personal trainer business plan is SWOT analysis.

Personal trainer SWOT analysis is vital for determining what you’re doing well and if there’s any sticking points, preventing your business from growing and developing as it should. 

SWOT stands for:

  • Strengths - these are the elements you think makes you stand out as a PT making your business unique 
  • Weaknesses - this is where you’ll reflect on any areas for improvement or development 
  • Opportunities - building on the above, decide on actions that can be taken to improve your business and develop your brand
  • Threats - this last step is to assess whether there’s anything stopping these actions from being taken or potential disruptions to how you might want to grow and develop your business

By performing these steps you’ll have an idea of how you can promote your USP and reinforce the other sections of your business plan, realising what gap you’re filling in the market.

You’ll also be able to identify any room for improvement and things that you can do to allow your business to grow.

This will help you by identifying exactly what your next moves are and how you can grow your business moving forward.

This will also help to show potential investors that you’re aware of the challenges your business might face and how you’re prepared to meet them and adapt your business accordingly.

This makes you seem like a more trustworthy investment and somebody who’s aware of how best to return on that investment and grow your business and income!

Step 5: Outline Your Marketing Strategies in Your Personal Trainer Business Plan

marketing personal trainer business plan graphic

Another vital part of a business plan for any personal trainer is outlining your marketing strategies. 

This is vital for both you and any potential investors or collaborators. Here, you’ll outline the specific techniques and campaigns you will use to grow your business and gain new clients!

Showing your marketing plan will also reinforce your understanding of your target market because the particular strategies you use should be dictated by who you’re marketing to.

Identifying Your Target Market

target market personal trainer business plan graphic

If you’re writing a business plan to open a personal training studio , what’s the age range of your prospective clientele?

As we mentioned earlier, you need to make sure you’re as specific as possible with your target market.

The more specific you can be about the demographic the more specific you can be in targeting them, based on their behaviour and interaction with different platforms.

Using Social Media Platforms Relevant to Your Target Market

social media personal trainer business plan graphic

You need to make sure you’re aware of which platform is most used by your target age range. 

This is so that you can demonstrate that you understand the best way to target this specific audience with your marketing. 

If you're looking to target an older age range, you may want to get clients from Facebook , as the social media site  tends to be used by an older generation of users.

If you’re targeting young women, for example, you should target platforms such as TikTok and Instagram that are dominated by this younger demographic.

However, some platforms such as Google are frequented by everyone and are a worthy investment no matter your target market.

Using Ads on Social Media

facebook personal trainer business plan graphic

You should also include information about any existing personal trainer marketing strategies you’ve implemented. 

This will show your progress and illustrate your understanding of including this in your SWOT analysis and your awareness of how best to reach your target market.

You can include a screenshot of any existing ads you have on social media but you also need to ensure you include details of any spending and your projected spends on future strategies.

You should also detail any spending you’ve already done for advertising and marketing efforts.

This should include the costs for the maintenance of your existing marketing strategies, as well as any projections for future ones such as getting PT referrals or affiliate marketing.

Showing the Impact of Your Marketing Strategies

impact personal trainer business plan graphic

You should also make sure you include figures you have about the impact of any existing strategies you have in place.

For example, you might show the reach and engagement of certain ads you’ve had on social media platforms.

This will show what’s worked already and support any request for funds if you can show how and to what end your budget for marketing has worked.

In terms of showing what you’ve already done, this might be simply including a screenshot of what you’ve already spent on your advertising and any leads or impressions generated as a result.

For example, here’s an image of the leads generated by our own Facebook ads within a month:

fb ad leads personal trainer business plan image

And here’s what it might look like to show what you’ve spent in order to generate those leads:

fb month spend personal trainer business plan image

This will show a potential investor that your existing spends have been successful and will be considered in terms of how much you can borrow or get.

This way you’re showing that what you’ve spent already has been successful and what you need to continue to spend in order to maintain that success.

However, you may not have already done any marketing in this way. If you’ve worked in a gym chances are you have to promote your own services but you might not have been solely responsible for things like ads and email marketing. 

If you’re just starting out, and this is the case, you should just include projections based on your market research.

Make sure to focus on the aforementioned factors, including any financial projections you can make. 

This way you’re still showing you’re aware of exactly what you need to do and what you need to monitor to have a successful marketing campaign!

If you found this section helpful, you can find out more about marketing your personal trainer business with some of our other articles below:

  • Strategies for Personal Trainer Lead Generation
  • How to Use Google My Business as a Personal Trainer
  • Personal Trainer Social Media: Ideas, Examples & Schedule

Step 6: Include Your Financial Plan and Projections in a Personal Trainer Business Plan

projections personal trainer business plan image

If you’re trying to secure money from a third party for your business, probably the most important sample of your personal trainer business plan is your financial projections.

The level of detail you include will depend on where you’re trying to secure funding from and how far into your business you are.

For example, this will look different for a personal training studio business plan than if your services are online or from home. 

It will also depend on some of the other features from our personal trainer business plan examples, such as marketing.

If you’ve only just started then your marketing costs will be projections rather than the screenshots we included in our own personal trainer business plan sample. 

You’ll need to detail not only what your expenses are or will be, but exactly how you see your business making and maintaining a steady financial flow.

No matter what your brand is, when you’re writing a personal trainer business plan you need to make sure you include the following crucial elements:

  • An income statement
  • A balance sheet
  • A cash-flow statement

We’ll run through each of these now so you know exactly what they entail and why they’re important for any successful personal trainer business plan.

An Income Statement 

income personal trainer business plan graphic

An income statement is a crucial part of any business plan template and a personal trainer business is no exception.

This is a statement that shows how much money you’ve made after your expenses and taxes are deducted from your income. 

Any business will keep this anyway for tax purposes and it can be helpful to have those numbers in front of you when you’re looking at ways to grow or streamline your business.

This is especially useful for anybody looking to invest or support your business financially because it shows your business’s profit and success.

It will also show any losses made and where they’ve come from so you can make any alterations.

This will inform and reinforce other parts of your personal trainer business plan. For example, having these figures ready will help you with your SWOT analysis.

Throughout your career you will have to complete an income statement for your business every fiscal quarter.

However, when you’re starting out, and for the purposes of the personal training business plan, you should do one every month for a year where possible.

This will also depend on your personal trainer business registration because your taxes will depend on whether you’re a sole trader or a limited company.

You should check this or use a business plan template for your personal trainer income statement.

A Balance Sheet

balance personal trainer business plan graphic

Your balance sheet is a calculation of what you have versus what you owe, giving a sum that shows the equity of your business. 

On one side it will list your business assets, which are things you own and could be liquidated and turned into cash. On the other side it will show liabilities, which are what you owe.

Most people will have a mixture of short and long term assets, called ‘current’ and ‘noncurrent’. 

Current assets are those which you could turn into cash within the year so either cash you currently have or accounts receivable (invoices from clients who are yet to pay).

Noncurrent assets are those which you don’t expect to liquidate in the near future.

This includes things like equipment or, if you’re writing a personal training studio business plan, you’d include property on this list too.

This is only in the list of assets if you own the property, though. If you’re renting a space or you’re paying off a mortgage, this would be in the liabilities section.

Liabilities will mostly be related to starting your business and any loans or any costs you got on finance.

Being able to show a healthy balance of these two things is a vital part of your business plan as a personal trainer because it shows the financial health of your company.

Showing that these things are well balanced will demonstrate to a bank or any potential investors that you’re a trustworthy business and will be financially stable enough to repay any money lent.

You should subtract the amount of liabilities from your assets to show the equity of your company.

A Cash Flow Statement 

cash flow personal trainer business plan image

Any business plan template for a personal trainer business should also include a cash flow statement. 

This is similar to an income statement but instead of just showing how much money you have after your outgoings this calculates the ‘flow’, i.e how much you have consistently coming in and out of your business.

Ideally, you want to be able to show that the flow of money is always positive, meaning you take in more money than you’re spending on expenses. 

Including this in your business plan serves a similar purpose to an income statement in regards to the SWOT analysis too.

Having these figures showing the cash flow will help you identify what’s working best to make money as a personal trainer , and where you could improve or cut back on expenses. 

The cash flow statement should show where your money is low and where there may be a surplus, meaning you have some opportunity to spend or redistribute some funds.

Having these figures will not only help you adjust your business but will also give a good indicator to investors or potential lenders of your financial stability as a business.

Step 7: Conclude Your Personal Trainer Business Plan with a Closing Statement

tick personal trainer business plan graphic

Last but not least, you should end your personal trainer business plan with a closing statement.

This will serve a similar purpose to your summary from step one but you can now summarise based on everything from the other sections.

This will act as a conclusion and an indication of where your business is up to and what you see as the next important steps.

This will help you to decide what you want to do with your business and the most immediate concerns and actions you need to take.

This will also act as an indicator to investors and lenders that you understand and know what to do with the data from previous sections.

If you can assess your business and read through your PT business plan to make some decisions, this reinforces your understanding of your business and your trustworthiness as a business owner!

After all, in any sample personal trainer business plan this is your opportunity to summarise your successes and illustrate that you understand how to fix any issues, and adjust accordingly.

Before You Go!

Hopefully now you’ve seen our personal trainer business plan examples, you feel ready to start writing your own!

Don’t forget you can grow your business by learning new expertise and skills and offering new services. You can do this with our  Level 4 Sports Nutrition qualification .

Find out more by getting in touch with our team today and download our course prospectus to see how else you can continue to grow your business.

Written by Jessie Florence Jones

Jessie has a 1st class honours degree in English Literature from University of Leeds and an MA in English Literature from Durham University. Naturally Jessie has a real passion for writing especially about film, culture and wellbeing. Outside of writing she loves hiking, country walks and yoga, which she has been doing religiously over lockdown.

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Personal trainer business plan template + PDF

This guide introduces the advanced AI Business Plan Generator template, meticulously designed for entrepreneurs eager to start or expand their personal trainer business ventures. It's important to note that the names and financial forecasts mentioned in this example are solely for illustrative purposes, serving as educational tools to assist you through your business planning journey. These examples are deliberately chosen to show how you can personalize your own AI-generated Personal Trainer Business Plan, enabling you to navigate challenges and seize opportunities within the personal training industry.

For those seeking a tailored approach, we offer a downloadable 'Personal Trainer Business Plan PDF' . This document is vital for entrepreneurs committed to developing a compelling and effective strategy for launching or enhancing their personal training services. The 'AI Business Plan Generator' acts as a comprehensive guide, providing deep insights into the personal training market. It equips you with the essential tools to adeptly manage and grow your personal trainer business, leveraging the power of AI for unparalleled strategic planning.

Personal trainer business plan

How this personal trainer business plan sample was created

Easily craft your personalized personal trainer business plan with our AI Business Plan Generator. Just click 'Generate your business plan' and respond to a series of targeted questions about your personal training venture. Our advanced AI technology will analyze your inputs to create a business plan that aligns seamlessly with the objectives and needs of your personal training operation. This effective and straightforward method takes only 5-10 minutes, yielding a comprehensive and structured plan. Our platform provides the flexibility to modify and perfect your plan, ensuring it precisely captures your unique vision for your personal trainer business. Upon completion, your plan is ready for download, serving as a clear and detailed roadmap for initiating and growing your personal training business. Take advantage of the power of our AI business plan generator, specially tailored for personal trainer businesses, to enhance your strategic planning process.

Personal trainer business plan: questionnaire

Generate your custom personal trainer business plan in minutes!

Personal trainer business plan sample, executive summary, business description, market research and analysis, swot analysis.

  • Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

personal trainer business plan template

John Doe Personal Trainer, headquartered in the vibrant community of Tampa, Florida, embarks on a mission to redefine personalized fitness and nutritional guidance in the personal training industry. Established by a seasoned personal trainer with over a decade of unparalleled experience in strength, conditioning, and nutrition planning, our business is poised to cater to the evolving fitness aspirations of professionals aged 25-45. This demographic, characterized by their busy lifestyles, diverse fitness goals, and the pursuit of tailored wellness solutions, forms the cornerstone of our target market.

In a sector projected to continue its growth trajectory, with increasing awareness and expenditure on health and wellness, John Doe Personal Trainer stands out through its commitment to bespoke fitness programs. Our services are meticulously designed to meet the individual needs of our clients, encompassing weight loss programs, muscle building, endurance training, and rehabilitation exercises. We distinguish ourselves from competitors by offering one-on-one sessions that prioritize personal attention and measurable results, complemented by comprehensive nutritional planning.

Our market analysis indicates a significant growth opportunity within the Tampa area. The demand for personalized, flexible fitness solutions that align with professional schedules and specific health objectives is on the rise. In response, John Doe Personal Trainer aims to capture a considerable market share by focusing on exceptional service quality, expertise, and client satisfaction. Comparatively, Elite Fitness Co., Total Body Trainers, and Zenith Health Studio, while established, offer a broader, less personalized spectrum of services, thereby presenting John Doe Personal Trainer with a unique market niche to exploit.

At its core, our operational model is built on the principles of efficiency, client-centric service delivery, and continuous improvement. The business operates under a self-employed legal structure, allowing for fluid adaptability to market demands and ensuring a streamlined approach to service delivery. As the sole proprietor and lead trainer, John Doe exemplifies the dedication and expertise that underpins our value proposition, ensuring clients receive the highest quality of service. This operational simplicity is also a strategic asset, enabling rapid decision-making and personalized client relationships.

John Doe Personal Trainer's financial projections over the next five years reflect an optimistic yet attainable growth path. Starting with a revenue of $120,000 in the first year, we anticipate a steady increase to $300,000 by year five. These projections are supported by strategies to expand our client base, introduce new training services, and gradually increase pricing in line with enhanced service offerings. The targeted net profit margins, commencing at 25% in year one and increasing to over 40% by year five, underscore the scalability and profitability potential of our business model.

Our marketing and sales strategy centers around leveraging digital platforms, community engagement, and referral programs to build brand awareness and attract clients. The focus on digital marketing, particularly through social media and a professionally designed website, is designed to showcase our success stories and the tangible benefits of personal training with John Doe. Community initiatives and partnerships will further embed our brand within the fabric of Tampa's health and wellness scene.

In conclusion, John Doe Personal Trainer represents a compelling investment opportunity. With a solid foundation of industry expertise, a clear understanding of our target market, and a strategic approach to growth, we are well-positioned to become leaders in the personalized fitness sector in Tampa and beyond. Our commitment to quality, client satisfaction, and continuous innovation ensures that we not only meet the current demands of the market but are also poised for future successes as we expand our offering and explore new opportunities for service delivery and client engagement.

Personal trainer business plan: Executive Summary

John Doe Personal Trainer is a burgeoning enterprise headquartered in the vibrant city of Tampa, Florida, a locale recognized for its health-conscious population and bustling professional lifestyle. This personal training business operates within the broad and ever-expanding fitness industry, an arena that has witnessed exponential growth due to the increasing awareness of and commitment to health and wellness across all age groups. Our business prides itself on offering bespoke fitness programs, comprehensive nutritional guidance, and personal, one-on-one training sessions. These services are specially tailored to meet the diverse needs and objectives of our clients, ranging from weight management and muscle building to endurance training and rehabilitation exercises.

The inception of John Doe Personal Trainer was driven by a profound understanding of the challenges faced by our target market—professionals aged 25-45. This demographic often struggles with balancing demanding careers, hectic lifestyles, and personal health. Recognizing this gap, our founder, a certified personal trainer with over a decade of experience in strength, conditioning, and nutrition planning, embarked on this venture. The primary aim was to establish a personal training service that not only addresses the unique fitness goals of each client but also offers the flexibility required to fit into their busy schedules. Since its establishment, John Doe Personal Trainer has steadfastly adhered to its purpose of enhancing the quality of life of our clients through personalized fitness solutions that foster physical well-being, mental resilience, and long-term health habits.

At the core of our business is our mission statement: "To empower individuals to achieve their fitness goals through personalized, innovative, and flexible training programs that integrate seamlessly into their daily lives, thereby promoting a lifelong commitment to health and wellness." This mission underpins every aspect of our operations, from program design and service delivery to client engagement and community involvement.

Legally, John Doe Personal Trainer operates as a self-employed entity, a structure that provides the agility needed to adapt to market demands and client needs quickly. This legal formality is indicative of our commitment to maintaining a personalized and client-centric business model, where the focus remains solidly on delivering quality service and achieving tangible results for our clients.

Looking towards the future, John Doe Personal Trainer is imbued with significant long-term potential. The fitness industry continues to thrive, propelled by a collective shift towards healthier living and the increasing preference for personalized fitness experiences over conventional gym memberships. Our business is uniquely positioned to leverage these trends, thanks to our emphasis on custom fitness solutions and the exceptional qualifications of our owner and lead trainer. Moreover, with plans to expand our client base, introduce innovative fitness programs, and potentially bring on board additional certified trainers, we anticipate not only meeting but exceeding our financial projections in the next 3-5 years.

In conclusion, John Doe Personal Trainer stands at the forefront of the personal training sector in Tampa, offering a service that is not just a response to the growing demand for personalized fitness but a commitment to improving lives through health and fitness. With a solid foundation built on experience, expertise, and a passion for health, and backed by a clear strategic vision for growth and expansion, our business is poised for success and ready to make a lasting impact in the lives of our clients and the broader community.

The personal training industry, valued at approximately $10 billion in the United States, has been experiencing a robust growth trajectory. With an annual growth rate of around 2.8% over the past five years, projections indicate continued expansion, fueled by an increasing awareness of health and wellness. The industry's resilience, even in challenging economic climates, underscores its potential for sustained growth, with forecasts predicting a revenue increase to $12 billion by 2025.

In the Tampa, Florida area, the target market for "John Doe Personal Trainer" encompasses professionals aged 25-45, a demographic that not only represents a significant portion of the population but also exhibits a higher disposable income and a propensity towards health and wellness spending. This segment, comprising approximately 200,000 professionals in the Tampa Bay area, represents a revenue potential of $60 million annually, assuming an average spend of $300 per month on personal training services.

Aiming for a market share target of 1% within the first five years, "John Doe Personal Trainer" seeks to tap into this lucrative market by offering specialized, customized services. This goal translates to securing a clientele base of around 2,000 individuals, a figure that aligns with our capacity and growth forecasts, and could facilitate an annual revenue stream of approximately $600,000 at full market penetration, based on our current pricing strategy.

Customer demographics within our target market skew slightly towards males (55%), with a predominant age range of 30-40 years. This cohort typically possesses a bachelor's degree or higher (70%) and enjoys an average household income of $75,000 - $100,000. Geographically, our target customers reside primarily within the urban and suburban areas of Tampa, locations that are conveniently accessible to our training facility.

Price points in the local personal training industry range from $50 to $100 per hour, with most competitors offering packages that average around $65 per session. "John Doe Personal Trainer" intends to position itself within the premium segment of this range, justifying higher rates through superior service quality, expertise, and personalized program offerings. Our pricing strategy will be tailored to attract the upper tier of our target market, aiming for an average price point of $75 per session.

Compared to key competitors such as Elite Fitness Co., Total Body Trainers, and Zenith Health Studio, "John Doe Personal Trainer" differentiates itself through a focus on customized, one-on-one sessions. While exact figures on competitors' sales volumes and market shares are proprietary, estimates suggest that Elite Fitness Co. leads with approximately 15% market share, followed closely by Total Body Trainers and Zenith Health Studio. Our strategic marketing and quality service delivery aim to capture a substantial portion of the market currently underserved by these entities.

Consumer behavior trends indicate a growing preference for personalized, flexible fitness solutions over traditional gym memberships, a shift partly attributed to recent global events that have highlighted the importance of health and adaptability. An increasing inclination towards comprehensive wellness—incorporating both physical fitness and nutrition—further supports our service offering's relevancy and demand.

Economic indicators such as rising disposable income levels and low unemployment rates in the Tampa area enhance the purchasing power of our target demographic, boosting the feasibility of our premium pricing model. However, regulatory compliance costs, including certification renewals and business licensing, remain a consideration, totaling an estimated $3,000 annually.

Initial investment requirements for "John Doe Personal Trainer" encompass equipment purchase, facility leasing, and marketing efforts, estimated at $50,000. Ongoing operational expenses, including facility maintenance, employee salaries, and marketing, are projected at $10,000 monthly. While the market entry barriers are moderate, our strategic location, specialized service offering, and targeted marketing efforts position us favorably for market entry and growth.

Personal trainer business plan: Market Research and Analysis

Organizational Structure and Management

At John Doe Personal Trainer, the organizational structure is built to support our mission of delivering personalized fitness and nutritional guidance tailored to meet individual client needs. As a self-employed entity based in Tampa, Florida, the business’s hierarchy is streamlined, focusing on efficiency, client satisfaction, and scalability. The structure is horizontally integrated, emphasizing flexibility and direct communication channels. At the core of this structure is the Owner and Lead Trainer, who oversees all aspects of the business operations, from client training to marketing and financial management. As we grow, this structure will evolve to incorporate new roles and responsibilities, ensuring the organizational framework remains responsive to the changing needs of the business.

Management Team

Owner and Lead Trainer As the heart of John Doe Personal Trainer, the Owner and Lead Trainer brings over 10 years of experience in personal training, specializing in strength and conditioning, nutritional planning, and client relationship management. This extensive background provides a solid foundation for the business, ensuring clients receive the highest level of service. The Owner’s responsibilities encompass overall business strategy, client training programs, marketing initiatives, and financial management.

Staffing Needs

Current Staff Requirements Currently, as a newly established business, the staffing needs are minimal, with the Owner fulfilling the primary roles. However, as client demand increases, the following positions will become necessary:

- Assistant Trainers: Certified professionals who will be trained by the Owner to deliver personalized training programs aligned with our standards. - Nutrition Specialist: A certified dietitian or nutritionist to enhance our service offering with expert nutritional guidance. - Administrative Assistant: To handle scheduling, client inquiries, and basic administrative tasks, allowing trainers to focus on client service.

Future Staff Expansion As the business scales, we plan to introduce roles such as a Marketing Specialist, to oversee digital marketing and community engagement efforts, and a Customer Relationship Manager, to maintain high levels of client satisfaction and retention.

Human Resources Policies and Practices

John Doe Personal Trainer is committed to creating a positive, inclusive, and supportive work environment. Our human resources policies are designed to attract, retain, and develop the highest caliber of professionals. Key policies include:

- Competitive Compensation and Benefits: Offering salaries that match or exceed industry standards, supplemented by incentives for client retention and acquisition. - Professional Development: Investing in the continuous training and certification of our team members to ensure they stay at the forefront of industry trends and practices. - Work-Life Balance: Promoting flexible working arrangements to maintain a healthy balance between professional responsibilities and personal well-being.

External Advisors and Consultants

To supplement our in-house expertise and ensure a comprehensive approach to business management, we engage with a network of external advisors and consultants:

- Financial Advisor: Assists with financial planning, budgeting, and ensuring the business remains on a sustainable growth path. - Legal Consultant: Ensures compliance with local regulations, employment law, and any contractual obligations. - Marketing Agency: A boutique firm specializing in fitness businesses to refine our branding, digital presence, and outreach strategies.

As John Doe Personal Trainer progresses, we will continue to evaluate our organizational structure and management team, adapting to meet the dynamic needs of the market and our business ambitions. The strength of our team, combined with a clear organizational blueprint, positions us well to achieve our mission and foster a thriving personal training business.

Personal trainer business plan: Organizational Structure and Management

John Doe Personal Trainer offers a comprehensive suite of personalized fitness and nutritional services tailored to meet the unique needs and goals of each client. Central to our offering is the development of bespoke fitness programs designed to optimize physical health, improve performance, and enhance overall well-being. Our services break down into several key areas:

1. Personalized Fitness Programs: Each program begins with an in-depth consultation and fitness assessment to establish the client's goals, current fitness level, and any existing health concerns. Based on this information, a customized workout plan is created, incorporating various training methodologies such as strength training, cardiovascular conditioning, flexibility exercises, and endurance training.

2. Nutritional Guidance: Recognizing the critical role of nutrition in achieving fitness and wellness objectives, we provide comprehensive nutritional planning as an integral component of our service. This includes dietary assessments, creation of meal plans aligned with fitness goals, and ongoing support to ensure adherence.

3. One-on-One Training Sessions: At the heart of our service offering are the personal training sessions conducted by our certified trainers. These sessions ensure that clients are performing exercises correctly and efficiently, maximizing their results and minimizing the risk of injury.

4. Progress Tracking and Adjustment: Utilizing the latest technology and methodologies, we continually monitor client progress against established goals, adjusting programs as necessary to keep clients on track and motivated.

Unique Selling Points or Competitive Advantage

What sets John Doe Personal Trainer apart is our commitment to truly personalized service. Unlike many competitors, our programs are not “one size fits all” but are meticulously tailored to each client's specific needs. The owner’s specialization in strength and conditioning, coupled with comprehensive nutritional support, provides a holistic approach to fitness rarely matched in the industry. Furthermore, our focus on flexibility, offering sessions outside traditional business hours, caters to the busy professional’s schedule, presenting a significant competitive advantage.

Development Stage

Currently, John Doe Personal Trainer is at a growth stage, with a solid foundation of loyal clients and a developing reputation in the Tampa area for excellence in personal training. Our immediate focus is on expanding our client base through targeted marketing and referral programs.

Future plans include the integration of virtual training sessions to provide greater flexibility and accessibility for our clients, transcending geographical limitations. Additionally, we are exploring opportunities to expand our service offerings to include group fitness classes and corporate wellness programs, broadening our market reach.

Intellectual Property Status

At present, the business name "John Doe Personal Trainer" is registered as a trademark, securing our brand identity within the marketplace. The customized training programs and nutritional plans, while proprietary in nature, are not currently protected under copyright, though this is under review as our business scales.

Production Process

Our "production process" revolves around the meticulous design and delivery of personalized fitness and nutritional plans. This begins with a comprehensive assessment of each client, followed by the development of customized plans by our certified and experienced trainers. This client-centric approach ensures that each program is effectively tailored to individual needs.

Supplier Information

Our equipment and technology suppliers are carefully selected based on quality, reliability, and alignment with our environmental and ethical standards. We source high-quality fitness equipment from reputed manufacturers who offer durable, state-of-the-art machinery and apparatus. For our nutritional guidance, we utilize credible databases and software that are regularly updated with the latest nutritional research and guidelines.

In conclusion, John Doe Personal Trainer stands out in the personal training industry through our dedication to personalized service, quality, and results. Our future growth will be marked by strategic expansions in service offerings and leveraging technology to enhance our accessibility and effectiveness, ensuring our clients achieve their health and fitness goals.

John Doe Personal Trainer is committed to establishing a strong presence in the Tampa, Florida personal training market. Our marketing and sales strategy is designed to attract and retain clients by highlighting our unique value proposition: personalized, effective, and flexible fitness solutions tailored to individual needs and schedules. This multi-faceted approach combines digital marketing, community engagement, competitive pricing, diverse distribution channels, targeted promotions, and exceptional customer service to build brand loyalty and drive growth.

Marketing Strategy

Our marketing strategy is centered around building a robust online presence, leveraging social media platforms, and engaging with the local community. A professionally designed website will serve as the cornerstone of our online strategy, showcasing our services, sharing success stories, and offering valuable content related to fitness and wellness. Social media platforms, including Instagram, Facebook, and LinkedIn, will be used to connect with potential clients, share motivational content, and highlight client achievements, reinforcing the brand's commitment to tangible results.

Additionally, we plan to engage with the local Tampa community through participation in health expos, sponsoring local sports events, and offering free fitness seminars at community centers. These efforts will not only increase brand awareness but also position John Doe Personal Trainer as a thought leader in the fitness industry.

Sales Strategy

Our sales approach emphasizes personal interaction and the building of strong, trust-based relationships with potential clients. Initial consultations will be offered free of charge, providing an opportunity to understand each client's goals, discuss our services, and demonstrate the value we provide. Our sales team, comprising the Owner and future Assistant Trainers, will be trained in consultative selling techniques, focusing on listening to client needs and recommending tailored fitness solutions.

We will also implement a referral program, encouraging satisfied clients to refer friends and family by offering them discounts on future sessions. This word-of-mouth strategy is expected to be particularly effective, given the personal nature of our services.

Pricing Strategy

Our pricing strategy is designed to reflect the premium nature of our personalized service offering while remaining competitive within the Tampa market. Packages will be offered at varying price points to accommodate different client budgets and commitment levels, with incentives such as reduced rates for longer-term commitments. This tiered pricing model allows for flexibility and makes our services accessible to a broader demographic.

Distribution Channels

Initially, our services will be delivered primarily in-person at our Tampa facility, ensuring that clients receive the hands-on, personalized training that is our hallmark. As part of our future plans, we will introduce virtual training options, expanding our distribution channels to include online platforms. This will allow us to reach clients beyond Tampa, enhancing accessibility and convenience.

Promotion and Advertising Plans

Promotion and advertising efforts will focus heavily on digital marketing, including search engine optimization (SEO) to ensure high visibility for our website, targeted social media ads, and email marketing campaigns to engage with potential and existing clients. Local print and radio advertising will also be explored as methods to reach our target market within the Tampa area.

Special introductory offers, such as discounted rates for the first month or complimentary nutritional assessments with every sign-up, will be used strategically to attract new clients.

Customer Service Policies

Our customer service philosophy is rooted in exceeding client expectations through personalized attention, responsiveness, and a commitment to their success. Policies will include flexible scheduling, easy cancellation and rescheduling options, and regular progress assessments to adjust fitness plans as needed. Feedback channels will be established to ensure clients feel heard and valued, with all concerns addressed promptly and effectively.

In summary, the marketing and sales strategy of John Doe Personal Trainer is built around the principles of personalization, community engagement, and exceptional service, aimed at establishing a loyal client base and achieving sustainable business growth.

Personal trainer business plan: Marketing and Sales Strategy

The Operations Plan of John Doe Personal Trainer outlines the systematic approach to the daily operations, service delivery processes, and quality control measures that ensure the seamless function and high standard of services offered. This plan also covers inventory management, supply chain considerations, and facilities and equipment needs, all designed to support the business's mission of providing personalized fitness solutions in Tampa, Florida.

Operational Workflow

Daily operations at John Doe Personal Trainer are structured around scheduled training sessions, client consultations, program planning, and administrative tasks. The day begins with a review of the schedule to confirm client appointments, followed by preparation for each session. Preparation includes reviewing client progress notes, customizing workout plans based on the day’s objectives, and ensuring all necessary equipment is ready and available.

Client sessions are the core of our daily operations, with each session lasting approximately one hour. Between sessions, trainers complete client progress notes, adjust fitness plans as needed, and conduct follow-ups on goals and nutrition plans. The end of the day is dedicated to administrative tasks such as responding to inquiries, scheduling new clients, and managing billing and payments.

Production or Service Delivery Processes

Our service delivery process starts with an in-depth initial consultation for each new client. This session involves assessing fitness levels, discussing health and wellness goals, and outlining a preliminary plan to achieve these goals. Based on this information, a tailored fitness and nutrition program is developed.

Ongoing sessions are then scheduled to execute the fitness program, with adjustments made based on client feedback and observed progress. Nutritional plans are reviewed and updated regularly to complement physical training. This iterative cycle of planning, execution, and adjustment forms the foundation of our service delivery, ensuring continuous improvement and client satisfaction.

Quality Control Measures

Quality control is paramount, ensuring that all services meet the high standards set by John Doe Personal Trainer. This includes regular training and certification updates for trainers, rigorous client progress tracking systems, and frequent review meetings to discuss client feedback and identify areas for improvement. Additionally, each training session is designed to meet industry best practices for safety, effectiveness, and client engagement.

Inventory Management

Inventory management involves maintaining the necessary equipment and materials needed for training sessions and the running of the facility. This includes weights, resistance bands, mats, and other training aids. A regular inventory check is scheduled weekly to ensure all items are in good condition and available in sufficient quantities. Consumable items, such as cleaning supplies and office materials, are monitored for timely reordering.

Supply Chain Management

Our supply chain primarily involves equipment suppliers and software providers for client management and progress tracking. We have established relationships with reputable suppliers known for their quality and reliability. Strategic selection of suppliers and backup options ensures continuity in our service delivery.

Facilities and Equipment Needs

The training facility is equipped with a variety of fitness equipment to cater to a broad range of training programs, including cardio machines, strength training equipment, and functional training tools. The design of the space emphasizes safety, functionality, and a welcoming atmosphere conducive to focused workout sessions. Equipment maintenance and facility upkeep schedules are implemented to ensure a clean, safe, and inviting environment for all clients.

Future plans include exploring technological advancements, such as virtual reality fitness programs and advanced body tracking technologies, to enhance our service offerings. Expansion of the physical space may also be considered to accommodate group sessions and a broader range of activities.

In summary, the Operations Plan of John Doe Personal Trainer incorporates a detailed narrative on operational efficiency, service delivery excellence, and the continuous pursuit of quality. By adhering to these operational protocols, we aim to achieve our mission of enhancing clients' health and fitness with personalized workout and nutrition plans tailored to their unique goals.

The Financial Projections section of John Doe Personal Trainer's business plan delineates the anticipated financial performance over the next three to five years. Drawing upon data-driven assumptions and industry benchmarks, this section presents projections for sales, profit and loss, cash flow, balance sheet, and break-even analysis, providing a comprehensive financial outline for potential investors and stakeholders.

Sales Forecast

Over the next five years, we anticipate a steady increase in sales revenue, reflecting the growth of our client base and the introduction of new services. The forecast is based on current market trends, our competitive positioning, and targeted marketing efforts. Here is an outline of the expected revenue:

- Year 1: $120,000, assuming 100 clients with an average spending of $1,200 per year. - Year 2: $150,000, a 25% increase, as marketing efforts and word-of-mouth referrals expand our client base. - Year 3: $200,000, reflecting further market penetration and the introduction of new services such as online training. - Year 4: $250,000, due to both price adjustments in line with market rates and an increase in higher-margin services. - Year 5: $300,000, as the brand becomes more established, and client retention rates improve.

Profit and Loss Projection

Projected profit and loss statements indicate a growing profitability as the business scales, with operational efficiencies and increased sales volume driving margins. Key assumptions include a gross margin of approximately 70%, reflective of the service industry standards, and a moderate increase in operational expenses aligned with revenue growth.

- Year 1: Net profit of $30,000, with a net profit margin of 25%. - Year 2: Net profit of $45,000, improving the net profit margin to 30%. - Year 3: Net profit of $70,000, with sustained investment in marketing and staff. - Year 4: Net profit of $100,000, as operational efficiencies take effect. - Year 5: Net profit of $130,000, with a fully optimized service mix and client base.

Cash Flow Projection

The cash flow projection emphasizes the importance of maintaining liquidity and managing operational expenses wisely. Initial capital investments in equipment and marketing are expected to result in negative cash flows in the first year, with subsequent years showing improved operational cash flow as the client base expands and revenues increase. Key considerations include the timing of revenue receipts, operational expense payments, and capital investments in growth initiatives.

Balance Sheet Projection

The balance sheet projection for John Doe Personal Trainer reflects the accumulation of assets, including initial investments in equipment and technology, and the growth of owner’s equity as retained earnings increase. Liabilities are expected to remain relatively low, with careful management of any debt financing and operational payables.

Break-Even Analysis

The break-even analysis indicates that John Doe Personal Trainer will reach its break-even point within the first two years of operation. This calculation is based on fixed expenses, including rent, utilities, and initial equipment costs, versus the variable expenses associated with service delivery. Achieving this milestone will be a key indicator of our business’s financial viability and operational efficiency.

Financial Assumptions and Considerations

Key financial assumptions underpinning these projections include steady market growth for personal training services, the successful execution of our marketing strategy resulting in client base expansion, and the effective management of operational expenses. Considerations include the potential impact of economic fluctuations on discretionary consumer spending and the pace at which new services can be introduced and scaled.

In conclusion, John Doe Personal Trainer’s financial projections reflect a cautiously optimistic outlook, grounded in realistic assumptions about market conditions, operational efficiencies, and the company’s growth strategy. This foundation positions us favorably for achieving our financial goals and providing a promising investment opportunity for potential stakeholders.

Personal trainer business plan: Financial Projections

Profit and Loss Forecast

Cash flow forecast, balance sheet.

The Risk Analysis section addresses the potential risks faced by John Doe Personal Trainer across various aspects of the business, including market, operational, financial, and legal realms. Understanding and preparing for these risks is crucial for sustaining growth, protecting assets, and ensuring the long-term viability of the business. This section outlines identified risks, mitigation strategies, contingency plans, and relevant insurance and legal considerations.

Identification of Potential Risks

Market Risks: The personal training industry is highly competitive and subject to trends in health and fitness that can rapidly change consumer behavior. Additionally, economic downturns may impact discretionary spending on personal training services.

Operational Risks: Dependence on a single location and a limited number of trainers, including the owner, poses operational risks related to capacity, service quality, and business continuity in case of unforeseen circumstances.

Financial Risks: Initial capital expenditure on equipment and premises, along with ongoing operational expenses, exposes the business to financial risk, particularly in the early stages of growth. Cash flow challenges may also arise from fluctuations in client retention rates.

Legal Risks: The business faces legal risks stemming from potential client injuries during training sessions, employment law compliance for hiring practices, and the protection of intellectual property such as branded content and training materials.

Risk Mitigation Strategies

Market Risks Mitigation: Diversification of service offerings, including online training and corporate wellness programs, will reduce dependency on local market conditions. A solid marketing strategy that emphasizes brand differentiation and value proposition will also help in adapting to changing consumer preferences and economic conditions.

Operational Risks Mitigation: Implementing standard operating procedures for all training and administrative tasks will ensure consistency in service delivery. Investing in staff training and development will increase capacity and reduce dependency on any single team member. Additionally, establishing a business continuity plan, including backup trainers and emergency protocols, will help mitigate disruptions.

Financial Risks Mitigation: Careful financial planning with conservative revenue projections and a focus on cost management will minimize financial risk. Establishing a cash reserve to cover unexpected expenses and fluctuations in cash flow will provide financial stability. Diversifying revenue streams through the introduction of new services will also spread financial risks.

Legal Risks Mitigation: Maintaining comprehensive liability insurance will protect against claims related to client injuries. Implementing rigorous safety and training protocols minimizes the likelihood of such events. Regular legal reviews of employment practices and client contracts will ensure compliance with all relevant laws and regulations. Registering trademarks and copyrighting unique training materials will protect intellectual property.

Contingency Plans

In the event of significant operational disruption, a contingency plan will be activated, focusing on remote training options to maintain client engagement. Financial contingencies include lines of credit to manage short-term cash flow shortages. A crisis management team will be formed to handle any emergent issues, ensuring swift and effective response strategies.

Insurance and Legal Considerations

John Doe Personal Trainer will maintain insurance policies covering general liability, professional liability, and property damage, ensuring comprehensive protection against potential claims. Employment practices liability insurance will also be considered as the team grows. Legally, the business will adhere to all local and federal regulations, with periodic audits conducted to ensure ongoing compliance. Legal counsel will be engaged to oversee contractual agreements, employment practices, and the protection of proprietary information.

In conclusion, by identifying potential risks and implementing robust mitigation and contingency strategies, John Doe Personal Trainer aims to navigate challenges effectively. This proactive stance on risk management not only safeguards the business but also positions it for sustainable growth and success.

Personal trainer business plan: Risk Analysis

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Personal Training Business Plan Template [Updated 2024]


Personal Training Business Plan Template

If you want to start a Personal Training business or expand your existing personal trainer business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of personal training business plans.

The following personal training business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Example Business Plan For Personal Training Businesses

I. executive summary, business overview.

[Company Name], is a personal fitness training business that provides local residents in [Location] with a variety of workout routines and personal training programs that include HIIT, circuit, yoga and group fitness classes. Our personal training programs are unique and specifically curated for your specific needs. The expert trainers craft custom programs based on your current health status, diet, fitness goals and sleeping patterns when creating your routine.

Products Served

[Company Name] will provide services for both men and women, over the age of 18. Services will include customizable personal training programs, daily workouts, weekly, monthly, quarterly, or yearly fitness programs, group events, and nutrition/diet.

In addition to providing these services, [Company name] will also be a retailer of exclusive fitness products and select food items. Customers will find products at [Company name] that they won’t find in grocery stores or mass retailers.

Customer Focus

[Company Name] will primarily serve the residents within a nine mile radius of our location. The demographics of these customers are as follows:

  • 23,225 residents
  • Average income of $70,500
  • 41.9% married
  • 58.1% in Mgt./Professional occupations
  • Median age: 27 years

In addition to this prime local demographic, there are also two universities in the area. College students will also be a key market for the company.

Management Team

[Company Name] is led by [Founder’s Name] who has been in the fitness industry for 15 years. While [Founder] has never run a gym himself, he has been a fitness instructor at a young age and spent most of his adult life working in gyms and fitness centers. As such [Founder] has an in-depth knowledge of the gym business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • Our location is in a high-volume area with easy access from multiple residential and commercial district areas.
  • The management team has a track record of success in personal training services
  • Offering personal training is a proven business and has succeeded in different communities throughout the United States.
  • Local competitors leave a large gap in the market—there are low-cost providers ($15-25/month), and high-end options ($120+/month), but nothing in between.

Financial Highlights

[Company Name] is currently seeking $350,000 to launch. This will be used towards property acquisition, renovations and repairs, and along with some important equipment. There are also several fees needed to be covered in regards to legal and professional services, website development, and business licenses. The remaining funds will be used to cover the first three months of operating costs.


II. Company Overview

Who is [company name].

[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has been in the fitness business for over 10 years. She/He has been a coach and trainer in [insert gym name/s] for over 5 years. During these years, she/he realised that people who trained with a personal trainer showed more promising results than those who went to the gym and worked out on their own.

[Founder’s Name] has seen the lack of personal training options in her community and wanted to be a solution for it. Finally, in [month, year] he/she finally decided to start a company that offers professional, personal training that does not only manage people’s workout routines, but also their basic health practices.

[Company Name]’s History

After surveying the local customer base, and finding a potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

Currently, the business is being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s location is finalized, all operations will be run from there.

Since incorporation, the Company has achieved the following milestones:

  • Found a commercial space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, social media accounts, and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees with previous fitness experience

[Company Name]’s Products/Services

Below are [Company Name]’s initial service offerings:

  • One on One Coaching: Clients can choose between weekly, monthly, quarterly, or yearly programs. The training will not only focus on daily workout routines, but will also include a meal plan and sleep requirements.
  • Group Training: [Company Name] conducts group fitness trainings. From company fitness days, to a group of friends wanting to be fit together, we can provide a personalized routine for your group. The company also offers an advanced group training session for individuals who might want to train more with other people.
  • Coaching Training: This is a program for aspiring coaches and personal trainers where they will learn the basics on how to curate workout plans, how to make good personalized workout routines and meal plans and how to build positive relationships with your clients.

III. Industry Analysis

Rising interest in personal fitness has resulted in strong demand for the industry’s services and thus, the Personal Trainers industry has experienced steady growth over the past five years. Further, as per capita disposable income has increased and the unemployment rate has fallen, demand for personal trainers has steadily grown.

Moreover, the percentage of Americans who are overweight or obese is expected to increase over the next five years, fostering greater demand for industry services. Employment growth will likely be robust during the period as well, heightening competition between existing operators in attracting customers. In response, industry participants are expected to offer specialized services to differentiate themselves, such as nutrition and rehabilitative training.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and its surrounding areas. The main target of this business is the working professionals and the young adults of the community. The company would also reach some of the local companies to get them into group coaching and fitness.

Customer Segmentation

The Company will primarily target the following three customer segments:

  • Professionals: [Company name] is located along a well-traveled commute route. By offering convenient location and exceptional service, [Company name] will draw in working men and women who want to stay fit.
  • Students: There are multiple colleges, universities, and high schools located in the surrounding area. These students will be a key for the [Company]
  • Companies: A lot of companies are investing in their employees’ health. These companies can hire our services on corporate fitness days.

V. Competitive Analysis

Direct & indirect competitors.

Sky High Personal Training Sky High Personal Training is a Personal Training Studio, offering Small Group Fitness, results oriented personalized training in a small community fitness studio. Trainers / coaches work with each client to customize a fitness and nutritional program designed to reach their goals. Their offerings include: Group fitness Classes, Custom fitness program design and training, Nutrition guidance and One on one private studio training sessions.

Prime Fitness Founded in 2003, Prime Fitness is a 4-location, boutique, full service fitness club with a strong emphasis on one-on-one and team training fitness programs. They offer spinning, group fitness classes, buddy training, outdoor training, team training and one-on-one training. They also nutritional consulting and accountability coaching.

Fitness Energy Established in 2019, Fitness Energy offers a variety of tailored, small group classes focused on performance and injury prevention. Its classes are curated with the outdoor active mountain lifestyle in mind. Classes include HIIT, strength and conditioning, boot camp, and cycling. In addition, the gym offers open hours, and nutrition programming (complimentary 30-minute consultation).

Competitive Pricing

Competitive advantage.

[Company Name] has several advantages over its competitors. The following are some of its major advantages:

  • Expert Trainers: [Company Name] only hires the best personal trainers who have excellent interpersonal skills.
  • Location: [Company Name]’s location is in a prime location, giving us access to commuters going to and leaving the train station, local office workers, schools, and city traffic.
  • Great service at an affordable price: The services offered by [Company Name] are similar in quality to its most premium positioned competitor and [Company Name] can offer it at a lesser price.
  • Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Convenient location
  • Expert personal trainers
  • Personalized and customizable fitness programs
  • Moderate price point
  • Comfortable, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 9-mile radius of its location.The following are [The Company’s] promotions strategy to reach these individuals:

Social Media Ads Most of the promotional campaigns will be through social media where we can customize the audience that will be able to see it.

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Advertisements will also run to maintain exposure to relevant markets. Community newspapers, school publications, youth sports programs, and similar channels will be a major promotion effort.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, homeowner associations, or sporting events.

Commute Advertising [Company name] will hire workers to hold signs alongside [route or highway]. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of working individuals with disposable income of our opening.

Ongoing Customer Communications [Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products and more.

Publication Materials/Noticeboards Posters and flyers will be posted in public notice boards. To target a more specific audience, [company Name] will also contact companies for permission to handout flyers in their vicinity.

VII. Operations Plan

Functional roles.

[Company name] will carry out its day-to-day operations primarily on membership and appointment basis. All classes and personal training sessions will be scheduled in advance, no walk-in appointments will be granted.

The company needs to perform several functions to fulfill and fully execute its business model. [Company name] anticipates using the services of X employees, divided into the following roles:

Service Functions

  • Personal Trainers
  • Sales/membership manager

Administrative Functions

  • General & administrative functions including legal, marketing, bookkeeping, etc.
  • Hiring and training staff
  • Customer service/front desk functions

[Company name]’s long term goal is to become the most sought for personal training services in the [city] area. We seek to the standard by which other providers are judged.

VIII. Management Team

Management team members.

[Company Name ] is led by [Founder’s Name] who has been in the fitness industry for 15 years. [Founder] is a seasoned personal trainer with experience across fitness verticals. He began his career in [19xx] when he received a certification from [School] and began work at [major gym], where he worked for X years.

He/she graduated from the University of XXX where he majored in Physical Education. He/she has also gained accreditation to become a nutritionist dietician in [year].

Hiring Plan

[Founder] will serve as the general manager. In order to launch, we need to hire the following personnel:

  • Personal Trainers (3 to start)
  • Receptionist/Front desk (1 to start)
  • Dietician (1)
  • Maintenance Personnel

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will primarily be driven through client growth. There will be other initiatives to increase sales as shown below:

  • Packaged Offerings
  • Online Training Sessions
  • Nutritionist

The Company’s largest direct cost will be paying its trainers. [Company Name] will focus on bringing experienced and enthusiastic personnel, and thus, will be paying them a large piece of each sale from each class. While trainers’ wage cut will be determined by experience, the Company expects to pay an average of 40 percent of the sales that come in for each class

Other major cost drivers for the company’s operation will consist of lease and marketing expenditures.

Capital Requirements and Use of Funds

Key assumptions.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

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Sanatory Solnechny

Ulitsa Kuybysheva 66, 357700 Kislovodsk, Russia – Great location - show map


Value for money

personal trainer business plan template

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Featuring a full board meal plan and a free access to the swimming pool and gym, as well as mineral springs, this spa hotel is located in Kislovodsk central area. 2 restaurants are featured. Sanatoriy Solnechniy specializes in respiratory, cardiovascular and locomotor system diseases. Each room at Sanatoriy Solnechniy is decorated in a classical style and includes satellite TV and a fridge. The bathrooms are fitted with a hairdryer. Gostiniy Dvor Restaurant serves meals on the set menu, while Evropeiskiy Restaurant offers European, Russian and Caucasian cuisines. There is also a lobby bar and Letniy Sad Café. A range of mineral water health and beauty treatments is available at Solnechniy’s spa center, which includes a Russian steam bath, jet shower and a solarium. Selection of over 200 procedures is available for adults and children here. Billiards and table tennis facilities can be also found on site. Kurortniy Boulevard is 7 minutes’ walk from Spa Hotel Solnechniy, and free shuttle to Kislovodsk Train and Bus Station is available. Mineralnye Vody Airport is 28 mi away.

Couples in particular like the location – they rated it 8.4 for a two-person trip.

Distance in property description is calculated using © OpenStreetMap

  • Family rooms
  • Airport shuttle
  • Fitness center
  • Non-smoking rooms
  • 24-hour front desk
  • Excellent Breakfast

Property highlights

Top Location: Highly rated by recent guests (8.4)

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See what guests loved the most:.

personal trainer business plan template

Amenities of Sanatory Solnechny Great facilities! Review score, 8.5

  • Toilet paper
  • Bathtub or shower
  • Private Bathroom
  • Free toiletries
  • Wardrobe or closet
  • Mountain view
  • Refrigerator
  • Socket near the bed
  • Clothes rack
  • Live sports events (broadcast)
  • Live music/Performance
  • Movie nights
  • Badminton equipment Additional charge
  • Evening entertainment
  • Kids' club
  • Nightclub/DJ Additional charge
  • Entertainment staff
  • Hiking Off-site
  • Pool table Additional charge
  • Fruit Additional charge
  • Private check-in/out
  • ATM on site
  • Baggage storage
  • Outdoor play equipment for kids
  • Indoor play area
  • Babysitting/Child services
  • Daily housekeeping
  • Ironing service Additional charge
  • Laundry Additional charge
  • Fax/Photocopying Additional charge
  • Business center Additional charge
  • Meeting/Banquet facilities Additional charge
  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • Key card access
  • 24-hour security
  • Safe Additional charge
  • Shuttle service Additional charge
  • Shared lounge/TV area
  • Designated smoking area
  • Smoke-free property
  • Hair/Beauty salon
  • Airport shuttle Additional charge
  • Upper floors accessible by elevator
  • Kids' pool
  • Locker rooms
  • Personal trainer
  • Fitness classes
  • Massage chair
  • Full-body massage
  • Hand massage
  • Head massage
  • Foot massage
  • Neck massage
  • Back massage
  • Spa/Wellness packages
  • Spa facilities
  • Body treatments
  • Hairstyling
  • Hair coloring
  • Hair treatments
  • Makeup services
  • Facial treatments
  • Beauty services
  • Hot tub/Jacuzzi Additional charge
  • Massage Additional charge
  • Spa Additional charge
  • Solarium Additional charge
  • Sauna Additional charge

Property practice

See availability house rules.

From 2:00 PM

Until 12:00 PM

Cancellation/ prepayment

Cancellation and prepayment policies vary according to accommodations type. Please enter the dates of your stay and check what conditions apply to your preferred room.

Children & Beds

Child policies

Children of all ages are welcome.

Children 2 and above will be charged as adults at this property.

To see correct prices and occupancy info, add the number and ages of children in your group to your search.

Crib and extra bed policies

The number of cribs allowed depends on the option you choose. Check your selected option for more info.

There are no extra beds available at this property.

All cribs are subject to availability.

No age restriction

There's no age requirement for check-in

Pets are not allowed.

Accepted payment methods

Cash Sanatory Solnechny accepts these cards and reserves the right to temporarily hold an amount prior to arrival.


Official invoices (for tax/billing purposes) are available at this property for business travelers.

The fine print Must-know information for guests at this property

The price for extra bed depends on age of the child, room type and a card of admission. Please contact the Hotel to get more information.

In accordance with government guidelines to minimize transmission of the coronavirus (COVID-19), this property can only accept bookings from essential workers/permitted travelers on dates where such guidelines exist. Reasonable evidence must be provided on arrival. If it isn't provided, your booking will be canceled on arrival.

In accordance with government guidelines to minimize transmission of the coronavirus (COVID-19), this property may request additional documentation from guests to validate identity, travel itinerary, and other relevant info on dates where such guidelines exist.

FAQs about Sanatory Solnechny

What is there to do at sanatory solnechny.

  • Hot tub/Jacuzzi
  • Badminton equipment
  • Nightclub/DJ

What type of room can I book at Sanatory Solnechny?

  • Twin/Double

What are the check-in and check-out times at Sanatory Solnechny?

Check-in at Sanatory Solnechny is from 2:00 PM, and check-out is until 12:00 PM.

Does Sanatory Solnechny have a hot tub for its guests?

Yes, there's a hot tub. You can find out more about this and the other facilities at Sanatory Solnechny on this page.

How far is Sanatory Solnechny from the center of Kislovodsk?

Sanatory Solnechny is 1.1 miles from the center of Kislovodsk. All distances are measured in straight lines. Actual travel distances may vary.

How much does it cost to stay at Sanatory Solnechny?

The prices at Sanatory Solnechny may vary depending on your stay (e.g. dates, hotel's policy etc.). To see prices, enter your dates.

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personal trainer business plan template


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  1. Personal Trainer Business Plan: Guide & Template (2024)

    Personal Trainer Business Plan Outline. This is the standard personal trainer business plan outline which will cover all important sections that you should include in your business plan. Executive summary. Market Validation. Objectives. Short-Term (1 -3 Years) Long Term (3-5 years) Mission statement. Keys to success.

  2. Create a Personal Trainer Business Plan in Six Steps

    Learn how to write a personal trainer business plan in six steps, from mission statement to risk assessment. Download a free worksheet and get tips on revenue streams, costs, marketing, and more.

  3. Personal Training Business Plan With Examples & Templates

    Templates & examples. Downloadable PDF checklist. We're a team of qualified personal trainers and fitness coaches with 15+ years of industry experience, so we know first-hand what works (and what doesn't!). We've trained other fitness professionals in sales, marketing, and business growth, so our strategies are tried and tested.

  4. Personal Training Business Plan Template [Updated 2024]

    Promotions: The final part of your personal training marketing plan is where you will document how you will drive potential customers to your location (s). The following are some promotional methods you might consider: Advertise in local papers, radio stations and/or magazines. Reach out to websites. Distribute flyers.

  5. Personal Trainer Business Plan

    Free download. Use this personal trainer business plan as your template to create the best personal fitness facility in town that's also a thriving, profitable fitness business! This personal trainer business plan includes market analysis, strategy, more. Download this Personal Trainer Business Plan free for easy editing in Google Docs ...

  6. Personal Trainer Business Plan

    Personal training is a service business - you offer your time and expertise to the client. Examples of products would be selling supplements from your studio or selling an e-book or workout plan online. You will have a core product/service; the bread and butter of your business - which is probably personal training.

  7. How to Start a Personal Training Business [With Plan]

    A personal training business helps clients improve their fitness level. Learning how to start a personal training business is simple when you follow a step-by-step process beginning with research and a business plan. To help secure clients, build a personal brand. A full-time personal trainer can earn between $30,000 to $150,000 a year.

  8. Personal Trainer Business Plan Template

    Fitness professionals can leverage the Personal Trainer Business Plan Template in ClickUp to streamline their business planning process and achieve success in the competitive fitness industry. To get started, follow these steps: Begin by clicking on "Add Template" to incorporate the Personal Trainer Business Plan Template into your Workspace.

  9. Business Plan Template for Personal Trainers

    ClickUp's Business Plan Template for Personal Trainers provides all the necessary tools to help you outline your goals, strategies, and financial projections. Here are the main elements of this template: Custom Statuses: Track the progress of each section in your business plan, including statuses like Complete, In Progress, Needs Revision, and ...

  10. Eight Steps to the Perfect Personal Trainer Business Plan

    2 Your Personal Training Business Plan Template. 3 Step One: Write Your Executive Summary. 4 Step Two: Analyze the Personal Training Market. 5 Step Three: Perform a Customer Analysis. 6 Step Four: Write Your Sales Plan. 7 Step Five: Write Your Personal Trainer Marketing Plan. 8 Step Six: Write Down How Your Business Will Operate.

  11. How to Make a Personal Trainer Business Plan

    Well, consider the following: 1. Professional athletes all live in major cities. 2. Professional athletes travel a lot and will require more remote work. 3. Professional athletes are a much smaller population so scaling the business may not be viable. 4. Working with professional athletes will require a lot more equipment.

  12. Personal Training Business Plan (Examples & Template)

    A personal training business plan pitch will include a brief summary of what you do and what you are aiming to achieve. In your pitch, you should include your aims and objectives as a business, an overview of financial forecasts, business plan ideas and identify your USP. The pitch should only be a few sentences long and ensure it is all ...

  13. Personal Training Business Plan Template (2024)

    Three months of overhead expenses (payroll, rent, utilities): $50,000. Marketing & advertising: $25,000. Working capital: $25,000. Easily complete your Personal Training business plan! Download the Personal Training business plan template (including a customizable financial model) to your computer here <-.

  14. How to Write a Business Plan for Personal Trainers

    Traditional Business Plan. The nine sections in a traditional business plan are: Executive summary. This is where you state your mission statement and provide basic information about your personal trainer business. It is essentially an overview of what your business looks like. Business description.

  15. Personal trainer business plan template

    Start your personal training business plan. While starting your personal training business and writing your business plan might seem like a challenge now, you have all the tools and resources you need to be successful. The rewards for your professionalism, preparedness, and entry into the fitness market will be much greater when you have taken ...

  16. PDF Personal Trainer Business Plan Example

    Personal Trainer Prepared By John Doe (650) 359-3153 10200 Bolsa Ave, Westminster, CA, 92683 [email protected] https://upmetrics.co Business Plan Move Your Body, Shape Your Future

  17. Personal Trainer Business Plan: Tips, Samples & Examples

    Step 1: Write Your Personal Trainer Business Plan Summary. Step 2: Detail Your Qualifications on Your PT Business Plan. Step 3: Pinpoint What You Sell When Writing a Personal Trainer Business Plan. Step 4: Perform a SWOT Analysis as Part of Your Personal Training Business Plan. Step 5: Outline Your Marketing Strategies in Your PT Business Plan.

  18. Personal trainer business plan template + PDF

    How this personal trainer business plan sample was created. Easily craft your personalized personal trainer business plan with our AI Business Plan Generator. Just click 'Generate your business plan' and respond to a series of targeted questions about your personal training venture. Our advanced AI technology will analyze your inputs to create ...

  19. Personal Training Business Plan Template [Updated 2024]

    Personal Training Business Plan Template. If you want to start a Personal Training business or expand your existing personal trainer business, you need a business plan. Fortunately, you're in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of personal training business plans

  20. Personal Trainer

    Key features of the Personal Trainer template. Creatively designed website template that's perfect for the personal trainer in you. Showcase your various training programs and packages. Include photos and reviews of your happy customers. Template incorporates a FAQ section to help customers with their questions. Impressive background effects.

  21. Administrative divisions of Stavropol Krai

    5. Map of administrative divisions of Stavropol Krai. Cities and towns under the krai's jurisdiction : Stavropol (Ставрополь) (administrative center) city districts : Leninsky (Ленинский) Oktyabrsky (Октябрьский) Promyshlenny (Промышленный) Budyonnovsk (Будённовск)

  22. Stavropol Krai

    Stavropol Krai ( Roushie: Ставропо́льский край, Stavropolsky kray) is a federal subject o Roushie (a krai ). Its admeenistrative center is the ceety o Stavropol. Population: 2,786,281 ( 2010 Census ). [6] Geografie. Stavropol Krai encompasses the central pairt o the Fore-Caucasus an maist o the northren slopes o Caucasus Major.

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    Featuring a full board meal plan and a free access to the swimming pool and gym, as well as mineral springs, this spa hotel is located in Kislovodsk central area. 2 restaurants are featured. Sanatoriy Solnechniy specializes in respiratory, cardiovascular and locomotor system diseases.

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    The Tu-22M3 has four KT1-M ejection seats which fire in time delayed sequence or individually, and are not 0/0 ejection seats; they require a minimum of either 200 feet or around 80 mph of airspeed to deploy properly.