management team in a business plan

How to Write the Management Team Section of a Business Plan + Examples

Written by Dave Lavinsky

Over the last 20+ years, we’ve written business plans for over 4,000 companies and hundreds of thousands of others have used the best business plan template and our other business planning materials.

From this vast experience, we’ve gained valuable insights on how to write a business plan effectively , specifically in the management section.

What is a Management Team Business Plan?

A management team business plan is a section in a comprehensive business plan that introduces and highlights the key members of the company’s management team. This part provides essential details about the individuals responsible for leading and running the business, including their backgrounds, skills, and experience.

It’s crucial for potential investors and stakeholders to evaluate the management team’s competence and qualifications, as a strong team can instill confidence in the company’s ability to succeed.

Why is the Management Team Section of a Business Plan Important?

Your management team plan has 3 goals:

• To prove to you that you have the right team to execute on the opportunity you have defined, and if not, to identify who you must hire to round out your current team
• To convince lenders and investors (e.g., angel investors, venture capitalists) to fund your company (if needed)
• To document how your Board (if applicable) can best help your team succeed

What to Include in Your Management Team Section

There are two key elements to include in your management team business plan as follows:

Management Team Members

For each key member of your team, document their name, title, and background.

Their backgrounds are most important in telling you and investors they are qualified to execute. Describe what positions each member has held in the past and what they accomplished in those positions. For example, if your VP of Sales was formerly the VP of Sales for another company in which they grew sales from zero to $10 million, that would be an important and compelling accomplishment to document.

Importantly, try to relate your team members’ past job experience with what you need them to accomplish at your company. For example, if a former high school principal was on your team, you could state that their vast experience working with both teenagers and their parents will help them succeed in their current position (particularly if the current position required them to work with both customer segments).

This is true for a management team for a small business, a medium-sized or large business.

Management Team Gaps

In this section, detail if your management team currently has any gaps or missing individuals. Not having a complete team at the time you develop your business plan. But, you must show your plan to complete your team.

As such, describe what positions are missing and who will fill the positions. For example, if you know you need to hire a VP of Marketing, state this. Further, state the job description of this person. For example, you might say that this hire will have 10 years of experience managing a marketing team, establishing new accounts, working with social media marketing, have startup experience, etc.

To give you a “checklist” of the employees you might want to include in your Management Team Members and/or Gaps sections, below are the most common management titles at a growing startup (note that many are specific to tech startups):

• Founder, CEO, and/or President
• Chief Operating Officer
• Chief Financial Officer
• VP of Sales
• VP of Marketing
• VP of Web Development and/or Engineering
• UX Designer/Manager
• Product Manager
• Digital Marketing Manager
• Business Development Manager
• Account Management/Customer Service Manager
• Sales Managers/Sales Staff
• Board Members

If you have a Board of Directors or Board of Advisors, you would include the bios of the members of your board in this section.

A Board of Directors is a paid group of individuals who help guide your company. Typically startups do not have such a board until they raise VC funding.

If your company is not at this stage, consider forming a Board of Advisors. Such a board is ideal particularly if your team is missing expertise and/or experience in certain areas. An advisory board includes 2 to 8 individuals who act as mentors to your business. Usually, you meet with them monthly or quarterly and they help answer questions and provide strategic guidance. You typically do not pay advisory board members with cash, but offering them options in your company is a best practice as it allows you to attract better board members and better motivate them.

Management Team Business Plan Example

Below are examples of how to include your management section in your business plan.

Key Team Members

Jim Smith, Founder & CEO

Jim has 15 years of experience in online software development, having co-founded two previous successful online businesses. His first company specialized in developing workflow automation software for government agencies and was sold to a public company in 2003. Jim’s second company developed a mobile app for parents to manage their children’s activities, which was sold to a large public company in 2014. Jim has a B.S. in computer science from MIT and an M.B.A from the University of Chicago

Bill Jones, COO

Bill has 20 years of sales and business development experience from working with several startups that he helped grow into large businesses. He has a B.S. in mechanical engineering from M.I.T., where he also played Division I lacrosse for four years.

We currently have no gaps in our management team, but we plan to expand our team by hiring a Vice President of Marketing to be responsible for all digital marketing efforts.

Vance Williamson, Founder & CEO

Prior to founding GoDoIt, Vance was the CIO of a major corporation with more than 100 retail locations. He oversaw all IT initiatives including software development, sales technology, mobile apps for customers and employees, security systems, customer databases/CRM platforms, etc. He has a  B.S in computer science and an MBA in operations management from UCLA.

We currently have two gaps in our Management Team: 

A VP of Sales with 10 years of experience managing sales teams, overseeing sales processes, working with manufacturers, establishing new accounts, working with digital marketing/advertising agencies to build brand awareness, etc. 

In addition, we need to hire a VP of Marketing with experience creating online marketing campaigns that attract new customers to our site.

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How to Write Management Team Section in a Business Plan

Free Ultimate Guide On Writing A Business Plan

• May 1, 2024

A business is as efficient as its team and its management. Therefore, it becomes important for business owners to build a structured management team that achieves the objectives and goals set by the organization.

Andrew Carnegie, an American steel magnate, beautifully summarized it –

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives.”

A business management plan helps build an efficient team and formalizes business operations. This helps businesses streamline strategies to achieve their goals.

So, if you are a business owner who is looking to formalize their business structure and write the management team section in their business plans, this guide is for you.

Here’s a sneak peek into what you’ll learn:

Sounds good? Let’s dive in.

What is the Management Section of a Business Plan?

The management section of a business plan is an in-depth description of a business’s team, its structure, and the owners of a business.

The section discusses ‌who is on the management team—internal and external, their skill sets, experiences, and how meaningfully they would contribute to an organization’s mission statement and goals.

Now that we have defined what the management section of a business plan is, let’s understand why it is so important.

Importance of a Business Plan Management Section

The management section helps you to

• Showcase leadership: The management team section helps you showcase how qualified and experienced team you have.
• Clarify team roles: It outlines who does what in your team, ensuring everyone knows their key performance areas and works together towards the same goals.
• Attract investors: Present your team in the best possible way, as it is one of the key factors in making the final investment decision.

What to include in the Management Section of a Business Plan?

Now that you know why exactly a management section in the business plan is necessary, let’s move ahead with what to include in it:

1. The Management Team

An organization’s entire management team can be divided into parts — the internal team and the external team. Let us see those in detail:

The Internal Management Team

A business team consists of several departments. The most common departments are—marketing, sales, IT, customer service, operations, finance, and HR.

These departments depend on the nature and functioning of your business. For example, a dental clinic may not require a sales department per se.

The entire management team is distinguished according to their responsibility. This helps the business owners and investors be aware of the roles, benefits, ESOPs (if applicable), profit sharing (for sales), work contracts, NDAs (Non-Disclosure Agreements), and Non-Competition Agreements of the entire team.

It is recommended that business owners collect and document the following information about their team:

• Educational Background
• Work Experience
• Accomplishments

The External Management Team

The external management team is usually composed of—advisory board members and professional services.

Advisory board members help by:

• Bringing their industry expertise, experience, and knowledge to the table.
• Offering strategic advice and helping the business develop long-term goals with future considerations in mind.
• Having a lot more contacts than any other individual can help businesses grow.

Credible advisory board members show great commitment to a company’s growth. Therefore, it becomes important to mention their experience and specialization in the business management plan.

The advisory board members can help give valuable advice that internal team members need or lack.

Usually, board members meet quarterly or monthly to provide strategic guidance in place of stock options in your company. This helps attract the best advisors and motivates them to invest in your business.

On the other hand, professional service helps by

• Offering highly specialized advice and sharing knowledge.
• Helping through the implementation process of strategies.

Such services help businesses leverage skills that would be difficult to build and acquire over a short period.

Examples of such professional services are:

• IT Consultants
• Business coaches and consultants

After a brief overview of the management team, let’s move forward.

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2. The Management Team Gaps

The management team gap is an important part of the management section. Primarily because it helps document if your management team currently has gaps or missing skills.

Your team may lack a few required skills while starting. The management team gaps help you to be aware and make efforts to close this gap.

As a business owner, you must document what positions are missing and who ought to fill those positions or take responsibility.

For example, if you need a VP of Sales, clearly document this in the section.

Also, write down the job description and key responsibilities to be undertaken. For example—you might mention that the role requires 10 years of experience in the sales domain. The applicant must have experience handling a sales team, closing new accounts, and working in tandem with the marketing team.

Be as detailed as possible. This will help you build a checklist while interviewing the right candidate and also win investor confidence in your managerial skills.

Here are a few key positions you would want to include in your management team business plan:

• Founder and/or CEO
• Chief Technical Officer (CTO)
• Chief Marketing Officer (CMO)
• Head of Product Management (PM)
• VP of Sales
• VP of Marketing
• Business Development Manager
• Customer Service Manager
• Sales Managers/Sales Staff
• Human Resources Manager
• Advisory Board Members

3. The Management Structure

The management structure defines how a business organizes its management hierarchy. A hierarchy helps determine all team members’ roles, positions, power, and responsibilities.

The management structure also depends upon the type of business ownership. Business ownership can be—a sole proprietorship, partnership, or LLC.

Following is a sample management structure of an organization.

Now that we understand what details we need to document in business management plans, let’s have a look at the example.

Example of a Management Section Plan

[management section of a hotel], [management team], internal team members.

Name: Charles Fargo Role: Owner Responsibility: Formulating key strategies, defining budgets, and building a business plan Experience: 35 years of owning multiple hotels in Las Vegas Educational Background: B.Sc in Hospitality Management from South Dakota State University.

Name: Michael Clark Role: General Manager Responsibility: Overall hotel operations – guest interactions, revenue management, brand ambassador of the hotel, customer satisfaction, and experience, leadership to all departments Experience: 25 years working with several technology hotels as the general manager. Educational Background: MBA from Wharton School

Name: George Trump Role: Department Manager Responsibility: Manage employees, smooth coordination amongst employees, plan daily affairs of the department, strategize, prepare reports, and deal with complaints and suggestions. Lead team members to function as a team Experience: 15 years working as a department manager Educational Background: BSc in Hotel Management from Texas University

Note: There can be multiple Department Managers depending on the nature of your business. In the case of hotels, departments can include – housekeeping, logistics, security, food, and banquets.

Name: Donald Clooney Role: Marketing and Sales Manager Responsibility: Increase occupancy and generate revenue. Position the hotel as an option for leisure activities, relaxation, and holidays. Experience: 11 years working as the marketing and sales manager for hotels Educational Background: MBA in Tourism and Hospitality from Midway University

Name: Oprah Williams Role: Human Resources Manager Responsibility: Recruit and train hotel staff, maintain smooth onboarding process for new recruits, train, counsel, and coach staff, resolve conflicts, and conduct performance reviews Experience: 9 years working as human resources manager for hotels Educational Background: MBA in Human Resources Management from California University

External Team Members

Advisory Board Member

#1 Richard Branson Responsibility: Strategic advisory for sustainable growth and expansion Experience: Founder of Virgin Group

Professional Services

#1 Digital Marketing Agency – Neil Patel – Help market and sell our product using digital mediums – blog, website, YouTube, and social media.

[Management Structure]

There is a gap in one key position in our startup.

#1 Chief Finance Officer (CFO) Responsibilities: Finance, Accounting, Tracking Profit and Loss, and overseeing FP&A (Financial Planning and Analysis)

So, that’s it for today! Now that you know how to write a management team section, make sure you write the best one by mentioning all the necessary details.

If you are still confused about writing the management team sections, then you can visit various sample business plans to know more. You can even use smart business planning software to smooth your business planning process.

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Frequently Asked Questions

What tone should i use when writing the management team section.

When writing about your management team in your business plan, use a tone that’s confident, professional, and positive. This shows investors that your team is experienced, qualified, and able to lead your company to success.

Who should be included in the management team's business plan?

In the management team of a business plan, you should include all the key members of the company:

• Top management
• Founder/CEO
• VP of sales

Do I need to include personal information about team members?

In a business plan, it’s not necessary to include personal information about team members unless it directly relates to their role in the business. The focus should be on professional qualifications, experience, and skills that are relevant to their position.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to present the management team in your business plan?

Behind every successful business venture lies a dynamic and capable management team that serves as the driving force behind its growth and success. 

In the world of entrepreneurship, having a strong management team is a crucial element that investors and stakeholders closely examine before deciding to invest in or support a business. 

When crafting a compelling business plan, showcasing your management team effectively is vital. This section should include details regarding the members of your management team and explain how their respective skillsets compliment each other and will give your business the best chance of success.

So, let's delve into the essential strategies and best practices to effectively introduce your management team and leave a lasting impression on those who hold the keys to your business's success.

In this guide:

What is the objective of the management team subsection of your business plan?

What information should i include when presenting the management team in my business plan.

• How long should the management section of your business plan be?
• Example of management section in a business plan

What tools should I use to write my business plan?

The part presenting the management team aims to detail the qualifications and experience of the management team responsible for leading the company.

When writing this section, your goal should be to demonstrate to potential investors that the professionals hired by your business are qualified to hold leadership roles because they have the required expertise and exeperience.

It is crucial to address any skills or experience gaps within your management team. Explain your strategies for filling these gaps, and mention if involving a board member to provide additional support in those areas is a possibility.

Another pivotal aspect is emphasizing your management team's cohesiveness and successful collaboration. This is necessary as potential investors are not just interested in the product or service you offer, but they also invest in the people behind the business. 

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In professional business plans, the management team subsection is usually placed at the end of the company section, after the presentation of the business’ structure, ownership, and location. 

The management team subsection should aim to provide the investors with a comprehensive understanding of who's responsible for delivering the business plan. 

Let’s have a look at the different aspects that this section should cover:

Business structure and role

Start by giving an outline of how your business is or will be structured internally (i.e. the overall hierarchy and where each individual is positioned). 

You should keep this section focused in people in leadership position. The exact number of relevant people will vary based on the size of your business. For example, this could involve naming the CEO, CFO and CMO, or the managing director and his right hand in a smaller business.

You can provide an organisational chart in the appendices to make this easier for the reader to understand your exact organization.

Thorough profile

A detailed profile for each member of the management team is necessary and should include the following details:

• Background information including their gender and nationality
• Their educational background emphasizing any degrees or certifications that are relevant to their roles
• Qualifications or accreditations that hold team members distinct in their particular industries
• A rundown of all relevant job experience, both in the same sector/role or in other industries
• Both hard and soft skills that each team member possesses which makes them an asset to the business
• Details of how long they've been with the company

Visual assets

Incorporating visual aids, such as organizational charts and images of the management team members helps improve the readability of this section. 

These representations prove especially beneficial in situations like pitching sessions, where potential investors may have the opportunity to engage with the team face-to-face in the future.

Succession planning (if applicable)

Briefly describe your succession planning approach if your company has plans for future leadership transitions. 

Discuss how important individuals may leave their positions over time and how the business aims to replace them.

Startups only

If your business is a start-up, describe why the founders decided to start this business together, how long they've known each other, and what motivated them.

Some roles or positions may be vacant for startups or businesses that are still in the early stages of growth. It is crucial to discuss these positions and provide a staffing strategy in such situations.

How long should the management section of your business plan be? 

As a general rule of thumb, 2 to 3 paragraphs per individual can be considered a good starting point. This recommendation may need to be modified depending on the size of your management team and the specific characteristics of your industry:

• If your business has less than five people: each member of the management team is crucial. To showcase the team's trustworthiness in such situations, additional information about each member's background, credentials, and area of specialty is necessary.
• A more concise approach may be acceptable in larger companies with a larger management team. In this case, concentrate on key executives and give a general picture of the leadership structure rather than going into excessive detail on each individual.
• The nature of your industry can also define the level of detail required in the management section. In emerging industries or those with specialized technologies, the reader may not be familiar with all of the details and so it’s important to explain how each team member contributes to the business.
• In industries with strict rules and regulations - medical practice for example - your business plan's management section might need to focus more on the qualifications and experience of each team member. Mentioning their previous roles, especially if they were leaders in other organizations, can make your management section appear stronger and more effective.

Ensure a balance between providing enough detail and avoiding excessive elaboration (CVs can be included in appendix if necessary).

Example of management section in a business plan 

Below is an example of how the management section of your business plan might look like. As you can see, it precedes the products and services section.

The management section of a business plan outlines the organizational structure, key team members, their roles, responsibilities, and expertise, demonstrating the leadership and operational framework of the business.

This example was taken from one of  our business plan templates .

In this section, we will review three solutions for creating a business plan for your business: using Word and Excel, hiring a consultant to write the business plan, and utilizing an online business plan software.

Create your business plan using Word or Excel

This is the old-fashioned way of creating a business plan (1990s style) and using Word or Excel has both pros and cons.

On the one hand, using either of these two programs is cheap and they are widely available. 

However, creating an error-free financial forecast with Excel is only possible if you have expertise in accounting and financial modeling.

Because of that investors and lenders might not trust the accuracy of your forecast unless you have a degree in finance or accounting.

Also, writing a business plan using Word means starting from scratch and formatting the document yourself once written - a process that can be quite tedious - especially when the numbers change and you need to manually update all the tables and text.

Ultimately, it's up to the business owner to decide which program is right for them and whether they have the expertise or resources needed to make Excel work. 

Hire a consultant to write your business plan

Outsourcing your business plan to a consultant can be a viable option, but it also presents certain drawbacks. 

On the plus side, consultants are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring consultants is expensive: budget at least £1.5k ($2.0k) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the first meetings with lenders).

For these reasons, outsourcing the plan to a consultant or accountant should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their own business plan using an online software.

Use an online business plan software for your business plan

Another alternative is to use online business plan software .

There are several advantages to using specialized software:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already written business plan templates
• You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
• You get a professional document, formatted and ready to be sent to your bank
• The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

Whilst it’s true that all investors aim to maximise profit, it’s also important to remember that they probably won’t finance a business if they are uneasy about the individuals running it. 

A well-written management section of your business is, therefore, critical in ensuring that your business plan is able to obtain funding and grow.

Also on The Business Plan Shop

• 7 tips for writing an effective business plan
• Where to write the conclusion of your business plan?
• How to write the location section of your business plan
• How to write the products and services section of your business plan
• How to write the milestones section of your business plan
• Business plan to find a partner
• One-page business plan template
• Executive summary in a business plan

Know someone who needs help writing up the management section of their business plan? Share this article with them and help them out!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Writing the Organization and Management Section of Your Business Plan

What is the organization and management section in a business plan.

• What to Put in the Organization and Management Section

Organization

The management team, helpful tips to write this section, frequently asked questions (faqs).

vm / E+ / Getty Images

Every business plan needs an organization and management section. This document will help you convey your vision for how your business will be structured. Here's how to write a good one.

Key Takeaways

• This section of your business plan details your corporate structure.
• It should explain the hierarchy of management, including details about the owners, the board of directors, and any professional partners.
• The point of this section is to clarify who will be in charge of each aspect of your business, as well as how those individuals will help the business succeed.

The organization and management section of your business plan should summarize information about your business structure and team. It usually comes after the market analysis section in a business plan . It's especially important to include this section if you have a partnership or a multi-member limited liability company (LLC). However, if you're starting a home business or are  writing  a business plan for one that's already operating, and you're the only person involved, then you don't need to include this section.

What To Put in the Organization and Management Section

You can separate the two terms to better understand how to write this section of the business plan.

The "organization" in this section refers to how your business is structured and the people involved. "Management" refers to the responsibilities different managers have and what those individuals bring to the company.

In the opening of the section, you want to give a summary of your management team, including size, composition, and a bit about each member's experience.

For example, you might write something like "Our management team of five has more than 20 years of experience in the industry."

The organization section sets up the hierarchy of the people involved in your business. It's often set up in a chart form. If you have a partnership or multi-member LLC, this is where you indicate who is president or CEO, the CFO, director of marketing, and any other roles you have in your business. If you're a single-person home business, this becomes easy as you're the only one on the chart.

Technically, this part of the plan is about owner members, but if you plan to outsource work or hire a virtual assistant, you can include them here, as well. For example, you might have a freelance webmaster, marketing assistant, and copywriter. You might even have a virtual assistant whose job it is to work with your other freelancers. These people aren't owners but have significant duties in your business.

Some common types of business structures include sole proprietorships, partnerships, LLCs, and corporations.

Sole Proprietorship

This type of business isn't a separate entity. Instead, business assets and liabilities are entwined with your personal finances. You're the sole person in charge, and you won't be allowed to sell stock or bring in new owners. If you don't register as any other kind of business, you'll automatically be considered a sole proprietorship.

Partnership

Partnerships can be either limited (LP) or limited liability (LLP). LPs have one general partner who takes on the bulk of the liability for the company, while all other partner owners have limited liability (and limited control over the business). LLPs are like an LP without a general partner; all partners have limited liability from debts as well as the actions of other partners.

Limited Liability Company

A limited liability company (LLC) combines elements of partnership and corporate structures. Your personal liability is limited, and profits are passed through to your personal returns.

Corporation

There are many variations of corporate structure that an organization might choose. These include C corps, which allow companies to issue stock shares, pay corporate taxes (rather than passing profits through to personal returns), and offer the highest level of personal protection from business activities. There are also nonprofit corporations, which are similar to C corps, but they don't seek profits and don't pay state or federal income taxes.

This section highlights what you and the others involved in the running of your business bring to the table. This not only includes owners and managers but also your board of directors (if you have one) and support professionals. Start by indicating your business structure, and then list the team members.

Owner/Manager/Members

Provide the following information on each owner/manager/member:

• Percentage of ownership (LLC, corporation, etc.)
• Extent of involvement (active or silent partner)
• Type of ownership (stock options, general partner, etc.)
• Position in the business (CEO, CFO, etc.)
• Duties and responsibilities
• Educational background
• Experience or skills that are relevant to the business and the duties
• Past employment
• Skills will benefit the business
• Awards and recognition
• Compensation (how paid)
• How each person's skills and experience will complement you and each other

Board of Directors

A board of directors is another part of your management team. If you don't have a board of directors, you don't need this information. This section provides much of the same information as in the ownership and management team sub-section. 

• Position (if there are positions)
• Involvement with the company

Even a one-person business could benefit from a small group of other business owners providing feedback, support, and accountability as an advisory board. 

Support Professionals

Especially if you're seeking funding, let potential investors know you're on the ball with a lawyer, accountant, and other professionals that are involved in your business. This is the place to list any freelancers or contractors you're using. Like the other sections, you'll want to include:

• Background information such as education or certificates
• Services provided to your business
• Relationship information (retainer, as-needed, regular, etc.)
• Skills and experience making them ideal for the work you need
• Anything else that makes them stand out as quality professionals (awards, etc.)

Writing a business plan seems like an overwhelming activity, especially if you're starting a small, one-person business. But writing a business plan can be fairly simple.

Like other parts of the business plan, this is a section you'll want to update if you have team member changes, or if you and your team members receive any additional training, awards, or other resume changes that benefit the business.

Because it highlights the skills and experience you and your team offer, it can be a great resource to refer to when seeking publicity and marketing opportunities. You can refer to it when creating your media kit or pitching for publicity.

Why are organization and management important to a business plan?

The point of this section is to clarify who's in charge of what. This document can clarify these roles for yourself, as well as investors and employees.

What should you cover in the organization and management section of a business plan?

The organization and management section should explain the chain of command , roles, and responsibilities. It should also explain a bit about what makes each person particularly well-suited to take charge of their area of the business.

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How to Write the Management Team Section of a Business Plan

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Of course, they'll read the market analysis section – and you can expect them to linger over the financial projections section. But if there's one section of a business plan that may carry the greatest weight with lenders, investors and potential strategic partners, it's the management team section. This is where you provide details about the education, qualifications and experience that you and your management team bring to your small business. Written in a crisp and focused manner, the management team section should help those third parties recognize what sets your business apart from others. And it should give meaning to that oft-repeated business maxim: “I don't invest in ideas; I invest in people.”

Gather Key Information

Before you put pen to paper – or your fingers to the keyboard – gather the information you need on your management team. At the least, you should have their resumes handy – and include them in the appendix of your business plan.

Also, be prepared to speak with members of your management team to fill in any blanks. Structure the management team section to include:

• An organizational chart of your small business, including departments, department managers and employees. Biographical information about you, the owner, and any other owners. Specify your ownership percentage and exactly what your day-to-day responsibilities will be. Biographical information on your management team.* The credentials of any advisers who will be at your side providing expert advice, such as an accountant and a lawyer.

One Paragraph Poses One Big Challenge

Like many small-business owners, you may not think of yourself as a writer. So you may be relieved to know that you should devote only about one paragraph to each person you profile in the management section. But in the end, that should be one substantive paragraph, and it will require some finesse to pull it off.

As many writers will attest, being verbose isn't difficult; being concise yet enlightening can be a challenge. Put another way, you want to include only the most relevant and insightful information about your management team – and you want to be quick about it. So be prepared to edit your words ruthlessly as you structure the paragraph to include the team members' info:

• Name and title. Education and professional credentials and some personal information. Primary responsibilities at your small business.

Expand the Second Component

Providing names and titles should be the easy part. The most robust part of your paragraph should proceed with ease if you include:

• Education credentials, including college and major, and any relevant certifications. Employment highlights. Pick the last or last two titles and company affiliations unless there is something truly stellar in someone's past worth mentioning. Skills or specialties, meaning those things that someone truly excels at or is known for.* Notable accomplishments, which can serve as a subliminal message that they can be repeated at your small business.
• Personal insights, which may include anything from community involvement to someone's rationale for joining your company. You have a lot of latitude here, so try to think in terms of what conveys the mark of a can-do, energetic person. If you're impressed by it, chances are someone reading your business plan will be too.

Spell Out the Third Component

Because you opened the paragraph with the person's name and title, you want to close it with a summation of the contributions you expect the person to make. Discretion here is important; you want to demonstrate to people reading your business plan that you've hired accomplished people, but you don't want to stray into the realm of hyperbole, either.

This said, after spelling out so many numbers and analytics in your business plan, the management section is your chance to expose the human side of your business. A good balance can be found in this paragraph:

Thomas Cole, Director of Marketing A mass communication graduate of Illinois State University, Tom brings to us nearly 20 years of marketing experience and a proven ability to integrate best practices into emerging businesses. Websites, smartphones and digital marketing all came of age as the proud redbird worked as a district marketing manager for ABC Media and then marketing manager for XYZ Newspaper Group, both in Chicago. Tom helped these companies navigate sea changes in the newspaper industry and return to profitability by developing imaginative and synergistic marketing campaigns. We expect him to replicate these efforts at Write-On Marketing, at least when he's not busy critiquing the latest creations at his family's award-winning Illinois winery.

Assuming that you believe people are your greatest asset, write your management section like the proud small-business owner you are – your instincts should serve you well.

• NFIB: Parts of a Business Plan: 7 Essential Sections
• Inc.: How to Write a Great Business Plan: Management Team
• Entrepreneur: First Steps: Writing the Management Section of Your Business Plan
• BP Plans: Coffee Export Business Plan

Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms. Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns. Mary writes extensively about small business issues and especially “all things marketing.”

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How To Write a Management Team Business Plan (With an Example)

When creating a business plan, the management section outlines your management team, personnel, resources, and the ownership structure of your company. This section should not only list the members of your management team but also how their individual skill sets will affect your financial results. We’ll go into detail about how to put together and highlight your management team in this article. This section can be conveniently organized by dividing it into the following sections:

How to write a management team business plan

Consider using these guidelines to produce a powerful team business plan:

1. Collect resumes from each manager

Typically, resumes outline a professional’s qualifications, including their training, prior employment, and technical and soft skills. You can use the resumes of your management team as a resource when writing content for your business plan. Ask each manager to send a fresh copy of their resume Asking them to modify their resume to reflect their specific position within your company could be useful and make it simpler for you to create their profiles. Include copies of their resumes as annexes to your proposal.

2. Organize your management team into categories

The next step is to depict the chain of command within your company. List the profiles, going from the company’s owners to the departmental supervisors in descending order. Your management team business plan can appear more organized by using categories, and your audience will understand how the teams’ qualifications correspond to their positions. If your company has multiple divisions, categories may also be useful.

3. Write the managers name and job title

Finding the manager on their individual profile is the third step. Include their role title and first and last names in your writing. Consider adding their department to distinguish between them if there are multiple managers with the same title. To be more specific, you could write “Assistant Manager, Marketing Department” for various employees with the title “assistant manager.”

4. Describe their employment history

The employment history details prior positions your managers held in the sector. Listing the candidates’ prior positions can support your decision to appoint them as managers if they have experience as organizational leaders. Summarize their responsibilities and projects theyve coordinated in the past. You can also highlight your managers’ achievements in this section, such as awards they have won or helpful things they have done for previous employers.

5. Explain their educational background

The manager profile’s education section covers the institutions your team attended and the degrees they obtained. It can further highlight the manager’s credentials by demonstrating that they have received the necessary training to oversee other team members in your organization. You can also write professional certifications your managers have. For instance, listing a certification in spreadsheet software may impress potential business partners if you run a technology company.

What is a management team business plan?

A management team business plan describes the qualifications and experience of a group of managers in a company. Its goal is to demonstrate to potential investors that the professionals your business has hired are qualified for leadership roles because they have training and experience. It includes details that distinguish your organization from competitors. A potential investor or business partner may be persuaded to provide funding or work with your company if your management team’s business plan impresses them.

Tips for writing a management team business plan

The following three rules will help you gather data and organize your management team business plan:

Incorporate relevant information

Include information that is relevant to their interests in your management profile as a way to attract potential investors. List the qualifications of your leaders in relation to your company and your sector. By including pertinent information, you can demonstrate to potential customers that your team has the managerial skills they need. Be selective when gathering information about your managers to avoid detracting the audience from your goal.

For instance, if you work for a ride-sharing company, you might be looking for partnerships to expand into major cities. You could note in your management team business plan that your executives have experience in customer service, technology, and transportation, three crucial areas that can help the ride-sharing business succeed. The strategy shows potential partners that your team has the expertise to work in the field, encouraging them to collaborate with your company.

Use straightforward wording

Simple language can keep your management team business plan clear and understandable. It’s crucial that customers can understand your company’s organizational structure and which employees are responsible for what tasks. The size of the business and the number of supervisors there are may have an impact on the length of the proposal. But even if your plan is more detailed, keeping your writing simple can help you keep the interest of potential stakeholders. It might be beneficial to reread your sentences and omit any pointless details so that you can convey the key ideas of your message in fewer words.

Clarify information with your team

It may be difficult to include every qualification of an employee on a resume because they are typically one page long. To learn more about your team members’ professional backgrounds, think about speaking with them directly. Find out if they have any additional pertinent information to include in their profile that will appeal to potential customers. Maybe you should mention a gap in their resume or point out that they have more work achievements you can list in their profile. Clarifying details with managers can help you plan the content more effectively and prevent repeating too many details from their resumes.

Example of a management team business plan

You can write a management team business plan that is successful by using the following example of a team member’s profile as a model:

Management Team Member Profile

Jane Stewart, Director of Marketing

The marketing division is headed by Jane Stewart, who is also the coordinator of marketing, social media manager, and graphic designer. Her duties include keeping an eye on social media engagement analytics and creating creative consumer engagement strategies. Stewart graduated from Pine Ridge University with a bachelor’s in marketing and a master’s in business administration. She is professionally certified in social media management and content marketing. Stewart’s previous position was assistant marketing director at full-service advertising agency Oak Wood, where she saw a 25% increase in email and video subscriber numbers.

Writing the Management Team Section of Your Business Plan

How do you present a management team in a business plan?

An organizational chart of your small business, including departments, department managers, and employees, should be included in the management team section. Biographical information about you, the owner, and any other owners. Clearly state your ownership stake in the company and your day-to-day responsibilities.

How do you write a management plan for a business plan?

• Indicate the number of employees your business will require at each stage and their associated costs.
• Describe the specifics of how your company’s human resource needs can be satisfied.
• Describe your hiring needs, including a list of the particular skills that any employees you hire must possess.

How important is management team in a business plan?

A strong management team is especially important if you want the company to expand and grow as a whole. A management team is crucial for distributing leadership responsibilities as a business expands. If your business operates in multiple locations, it is essential.

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How to Write the Management Team Section of a Business Plan

Every business owner knows that starting a business requires a lot of planning. Coming up with a well-researched business plan is as important as coming up with the idea for the enterprise itself. In fact, this document covers everything one needs to know about the venture and more.

It is important to remember that this document has internal and external purposes, according to Deloitte & Touche LLP (2003). For internal purposes, a business plan serves as “an important management tool” such that “it enables management to plan company growth and to anticipate changes in a structured way” (p. 2). Meanwhile, the external use of this document can help the company secure funding, form alliances, establish mergers and acquisitions, and build relationships (pp. 1-2).

Given the vital role this document plays, entrepreneurs need to focus on the Management Team Section of a business plan. This article tackles the importance of this segment and how to proceed with writing it.

What is the Management Team Section of a Business Plan?

As mentioned, a business plan covers all kinds of information about the business. It is composed of an executive summary, company description, market analysis, and service or product line, just to name a few. All of these provide an insight into what the business will offer and how it will be able to reach its target market.

However, the Management Team section provides a view on how the organization will be managed. It aims to show the reader what the management team looks like, who will be running the business and its operations, and how these individuals can contribute to executing strategies and achieving goals.

According to Deloitte and Touche, “Your business plan should describe how the company is organized and what each individual’s duties and responsibilities are… It is also helpful to explain how the individual talents of the management team contribute to realizing the company’s strategy.”

These elements seek to show how competent and efficient the management team is or will be. Nevertheless, it is important to mention that it should also recognize shortcomings and gaps.

The Need for the Management Team Section

The importance of this section banks on the dual purpose of the business plan. Those who are planning to use it for external matters should keep in mind that potential investors and allies takes the strength of the management team into account as this can influence the success of the venture.

Similarly, the organization itself can use this to improve its operations. By identifying strengths and weaknesses, the company will know what aspects of the management team are performing optimally and what need improvement.

Tips for Writing the Management Team Section

Because the Management Team Section is an integral part of a business plan, it is essential to learn how to write it effectively. Here are some tips that can help entrepreneurs put together an excellent Management Team Section.

Determine the Business Structure

The first thing an entrepreneur needs to know about assembling a management team is that the need for certain roles depends on the business structure. There are different structures to choose from and all of them have an effect on the assets, liabilities, responsibilities, and operations.

According to the United States Small Business Administration (n.d.), some of the most common are sole proprietorship, partnership, limited liability company (LLC), and corporation. Startups are commonly sole proprietorships or partnerships.

As a sole proprietor of a business, the entrepreneur can have complete control, responsibility, and liability. Meanwhile, a partnership, which is a business owned by two or more people, can come in two types, namely limited partnerships (LPs) and limited liability partnerships (LLPs). In LPs, only one owner is given unlimited liability, while others have limited. LLPs provide limited liability to all owners.

Identify Essential Management Positions

Startups are typically small businesses. Sole proprietorships are owned by one founder and are bound to have a small management team. It may only be composed of the owner or founder (who is also the boss), some managers, and a human resource manager.

In partnerships, the team would be bigger as most or all partners are bound to have management roles. Co-owners can be managing partners, and junior or senior partners, for example. Depending on the scale of the business, the organization will need team leads, a human resource manager, and others. Partnerships may also choose to establish a management committee.

Make sure to take note of these positions in relation to the organizational structure when writing the business plan.

Look for People Who Fit the Job

This section of the plan is not supposed to be written in general terms. It needs to include particulars including names of people, their positions, and their qualifications. If used for external purposes, potential funders and allies will see the strengths and weaknesses of the team based on the people in it.

It is important to find human resources who are qualified and competent to perform the job of managing a team, hiring new people, and such. For partnerships, it is important to assign roles to partners who have experience and skills to fill them.

Document Assignments

Finally, it is essential to document these assignments in detail. This does not only mean including names, positions, and synopses. A more informational description of the person and their position is required.

In fact, Deloitte and Touche advises entrepreneurs to include resumes of the management team in the appendix, complete with their employment info, schools, and educational degrees. Compensation for the role is also important, especially for business plans which will be presented to investors.

The compensation includes salary, profit sharing, stock ownership opportunities, bonuses, and benefits. Investors need to know these details to see if the current plan is in line with their own financial capacity and goals.

Final Thoughts

The Management Team section is vital to the business plan no matter what the purpose is. With these writing tips, entrepreneurs and their partners can put together a section that is solid and fully informational in order to help them achieve their strategic goals.

References:

• Deloitte & Touche. (2003). Writing an effective business plan. Retrieved from https://www.academia.edu/7094242/Fourth_Edition_Writing_an_Effective_Business_Plan .
• Small Business Administration. (n.d.) Choose a business structure. Retrieved from https://www.sba.gov/business-guide/launch-your-business/choose-business-structure

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Plan Projections

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Home > Business Plan > Management Team in a Business Plan

Management Team in a Business Plan

…we have put a team together…

What do the Investors look for in the Management Team?

Investors will be particularly interested to obtain answers to the following questions about the management team:

• Does the team know its weaknesses?
• Does each team member have a defined role to play?
• Are there any previous working relationships within the team?
• Is there a common objective for all team members?
• Is there relevant experience relating to the business idea in the team?
• What are the business ownership arrangements?
• Is the team fully committed?

Business Plan Management Team Presentation

There is no set style for the presentation of the management team information in a business plan, but we suggest a simple format similar to that shown below. Full details and complete CV’s can be included in an appendix or submitted later if requested.

For each individual, the format shows details of their name, title and role in the business, and a brief biography of the person. The biography should have particular emphasis on the following characteristics and skills and show how they link back to the business idea discussed in elevator pitch section of the business plan contents article.

• Past successes and failures.
• Education and professional training.
• Management and work experience.
• Special skills related to the business idea.
• Business reputation.

This is part of the financial projections and Contents of a Business Plan Guide a series of posts on what each section of a simple business plan should include. The next post in this series is defining the customer problem .

About the Author

Chartered accountant Michael Brown is the founder and CEO of Plan Projections. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

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How to Write the Management Section of a Business Plan

Writing a business plan is a crucial step in launching any business venture. The management section of the business plan should provide investors with a clear understanding of your team’s qualifications and the business’s organizational structure.

It should also include an action plan for the company’s future, including hiring procedures, growth objectives, and financial projections. A well-written business management plan can help convince investors to back your venture. This article will share a step-by-step guide for writing the management section of a business plan, from outlining your team’s qualifications to setting out your financial objectives.

1. Ask For Help

As mentioned on Assignmentgeek.com , professional assistance should be sought when writing the management section of a business plan as it is a critical component of the program. The management section of the program is essential in providing details about the business, such as who the key personnel are, their qualifications, and their roles in the company. It is crucial to present this information clearly and concisely to give the reader a clear understanding of the business. 

Additionally, the management section should include a strategy for the business, which should be professionally crafted to ensure the company’s success. Professional assistance ensures that the business plan is organized and comprehensive and effectively communicates the information needed to make an informed decision.

2. Outline the Structure of the Management Team

Outlining the structure of your management team in the management section is vital because it allows potential investors to understand the capabilities and qualifications of the individuals in charge of running the company. It is essential for the business’s success that the management team is knowledgeable and has experience in their respective fields.

Outlining their backgrounds, qualifications, and expertise assures investors that their investment is in capable hands. Additionally, it gives investors an idea of the team’s leadership style and decision-making processes and how they will work together to achieve success.

3. Detail the History of the Business

This section is one of the most important as it provides insight into the business strategy and how it will be executed. Including a detailed business history in the section is essential to provide a comprehensive overview of the company and its operations. This helps potential investors and lenders understand the business better and gain confidence in its ability to achieve its goals.

By detailing the history of the business, the management section of a business plan can provide a clear picture of the business’s trajectory, its successes and failures, and how it has evolved. This information can help assess the business’s current performance and identify areas for improvement. It can also demonstrate the experience and qualifications of the business’s owners and management team, which can be a deciding factor for potential investors and lenders. Furthermore, the management section of a business plan can provide a platform to discuss strategies and goals, which can be better understood in the context of the business’s history.

4. Describe the Overarching Strategy

Describing a company’s strategy in the management section of a business plan is critical because it provides investors and lenders with an understanding of the company’s goals and how it intends to achieve them. It also comes as a roadmap for the company’s future, guiding the management team in making decisions and setting priorities.

A clear and well-defined strategy gives investors and customers confidence that the company is on the right track and that the management team is well-prepared to deliver results. It can also help the company stand out among potential investors and lenders, as a strong strategy is a sign of a well-thought-out business plan and a competent management team. Furthermore, it can help the company attract and retain key talent , as employees are more likely to join and remain with a company with a clear and concise strategy for success.

5. Explain the Organizational Hierarchy

Organizational structure is crucial to a business plan because it outlines the company’s hierarchical structure and how duties are delegated among different teams and employees. It is essential to explain this structure because it gives an investor an idea of how decisions come into play and how they can be implemented in the company. This organizational structure also reveals who is in charge of specific tasks and who is responsible for what, which is essential information for an investor.

Furthermore, the organizational structure also outlines how different teams within the company interact with each other and how the company is designed to support its goals and objectives. This information is vital for investors to understand because it gives them insight into how the company operates and manages its resources. Knowing the organizational structure offers relevant parties insight into how the company is structured and how it can be managed more efficiently. It also helps investors to understand exactly how the company’s strategies and objectives will be achieved.

6. Remember to Edit and Review Your Work

Editing and reviewing your work is essential when writing a business plan’s management section. It is crucial to ensure that your program is accurate and comprehensive to be used as a tool to help you achieve your business goals. Editing and reviewing your work will help ensure that all of the information is accurate, up-to-date, and relevant and that all plan sections are correctly formatted and organized.

In Conclusion

Coming up with the management section of your business plan is an integral part of launching any business venture. It is essential to provide potential investors and lenders with a clear understanding of the team’s qualifications, the organizational structure, and the strategies and plans for the company’s future.

Outlining the structure of the management team, detailing the business’s history, describing the company’s strategy, and explaining the business’s organizational structure are all necessary steps when writing the management section of a business plan. Finally, remember to edit and review your work to ensure accuracy and clarity. Utilizing a quality editing and review service can help to ensure that your business plan is of the highest quality and is ready to be presented to potential investors.

Adrian Lomezzo

Ai in erp: financial data analysis and risk management, ai in erp: reporting and analytics, key strategies for business growth in 2024.

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First Steps: Writing the Management Section of Your Business Plan This quick guide offers tips that will help you create the management section for your business plan.

By The Staff of Entrepreneur Media, Inc. • Jan 4, 2015

In their book Write Your Business Plan , the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what's essential to any business plan, what's appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors discuss what type of information you should include in the management section of your business plan.

In the management section of your business plan, you describe who'll run the company. This may be no more than a simple paragraph noting that you'll be the only executive and describing your background. Or it may be a major section in the plan, consisting of an organizational chart outlining interrelationships among every department and manager in the company, plus bios of all key executives.

Time and again, financiers utter some variation of the following statement: "I don't invest in ideas; I invest in people." Whether this is the whole story—investors certainly prefer capable people with good ideas to inept people with good ideas—there's no doubt that you, and the people who run your company, will receive considerable scrutiny from financiers as well as from customers, suppliers and anyone else with an interest in your plan. People are, after all, a company's most important asset. Not adequately addressing this issue in a business plan is a serious failing. Luckily, it's one of the easiest parts.

Be sure to include all of the following parts, where applicable:

You. Before you can impress people with your management team, it's important to let your readers know who's at the helm and who's selecting the management team. You, therefore, have to let them know your background, including your vision, your credentials, and why you chose the management team you did. You need to briefly explain what's expected of this management team and the role you see them playing in the future of this business.

Your managers. Identifying your managers is about presenting what they bring to the table. You can provide this by describing them in terms of the following characteristics:

Education . Impressive educational credentials among company managers provide strong reasons for an investor or other plan reader to feel good about your company. Use your judgment in deciding what educational background to include and how to emphasize it.

Employment . Prior work experience in a related field is something many investors look for. If you've spent ten years in management in the retail men's apparel business before opening a tuxedo outlet, an investor can feel confident that you know what you're doing. Likewise, you'll want to explain the key, appropriate positions of your team members. Describe any relevant jobs in terms of job title, years of experience, names of employers, etc. Feel free to omit any irrelevant experience.

Skills . In addition to pointing out that you were a district sales manager for a stereo-equipment wholesaler, you should describe your responsibilities and the skills you honed while fulfilling them. Again, list the skills that your management team has that pertain to this business. Each time you mention skills that you or a member of your management team has spent years acquiring at another company, it will be another reason for an investor to believe you can do it at your own company.

Accomplishments. If you or one of your team members has been awarded patents, achieved record sales gains or once opened an unbelievable number of new stores in the space of a year, now's the time to tell about it. And don't brag: Just be factual and remember to quantify. If, for example, you have 12 patents or your sales manager had five years of 30 percent annual sales gains, this is the stuff investors and others reading your business plan will want to see.

Personal . Investors want to know with whom they're dealing in terms of the personal side, too. Personal information on each member of your management team may include age, city of residence, notable charitable or community activities and, last but far from least, personal motivation for joining the company. Investors like to see vigorous, committed, involved people in the companies they back. Mentioning one or two relevant personal details of your key managers may help investors feel they know what they're getting into, especially in today's increasingly transparent business climate.

In a longer plan, when you give your management team's background and describe their titles, go on and tell readers exactly what each member of the management team will be expected to do in the company. This may be especially important in a startup, in which not every position is filled from the start. If your marketing work is going to be handled by the CFO until you get a little further down the road, let readers know this up front. You certainly can't expect them to figure that out on their own.

Board members. Your board members, and their reasons for being included, should be a brief part of your business plan. A board of directors gives you access to expertise, provided you choose them wisely, but at the cost of giving up control of the business to them. Technically, the officers of a corporation report to the board of directors, who bear the ultimate responsibility for the proper management of the company.

A board of advisors is a less-formal entity. You can have the same kind of people on an advisory board but you don't report to them nor do they have the same power as a board of directors. Your board should be able to challenge your thinking, help you solve knotty problems, and even change management if necessary.

Outside professionals. Some of the most important people who'll do work for you won't work for you. Your attorney, your accountant and your insurance broker are all crucial members of your team. Your business plan should reassure readers that you have your bases covered in these important professional positions.

Investors want profit. They don't just give money to people they like or admire. But it's also true that if they don't like, admire or at least respect the people running your company, they're likely to look elsewhere. The management section of your plan is where you tell them about the human side of the equation. You can't control your readers' responses to that, but you owe it to them to provide the information.

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How to Write Management Team Section in Business Plan

A business plan must include details about your key people and managers. 

The management team section in business plan includes a detailed introduction to the owners, managers, and key people.

How do you write the management team section in business plan?

5 points to include in management team business plan.

The management team section explains the educational and professional backgrounds of your key people. You can convince potential lenders or investors of the professional capabilities of your organization. A competent team is a strong argument in your favor. 

The management team section in business plan also includes the vacant positions, the people you are looking for those positions, and how and when you plan to hire them. 

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Writing a management team section in a business plan is very easy; all you will need to do is to introduce your team to the world. 

If you have not hired yet, explain who you want to hire, describe their educational and professional background, and also mention their job description.

Collect Manager Resumes 

When writing the m anagement team section in business plan, c ollect the resumes of managers and key people. A resume typically packs every important professional detail about a person. You will need to use this information in the management team business plan section. 

Describe an ideal resume for a post if you are yet to hire a manager.

Group Employees in Categories 

Insert your organizational chart here. Show your chain of commands and describe who is who and what is what. 

Every organization is divided into different departments like management, HR, advertising/marketing, procurement, etc. You will need people with different skills in every position. 

Your organization chart will not only help introduce your team and chain of commands, but it will also help you prepare for hiring the right people for the job.

Introduce Key people 

Key people include owners, top management, key managers, etc. These are the primary decision-makers in an organization. Potential lenders or investors would like to know the people in your business, their profile, and their business philosophy. 

Include the resumes of your key people, their education or professional background, and their uniqueness for the business. 

Managers Employment History 

As the name suggests, you will tell the employment and professional history of managers. Though this is similar to the key people section, this part will include managers only. 

A relevant employment history speaks in favor of your sound choice.

Explain Team Gaps 

Team gaps are the positions yet to be filled. 

If you are starting a new business, you may only have key people. Your organization chart is helpful here too. 

Spot and name the vacant positions. Explain what the resume of the best candidates will look like and when you plan to hire. 

Want to see a sample of the management team section in a business plan? Check our professional business plan samples and see how it is done.

Access our free business plan examples now!

• Who are key managers? If you have appointed them already, mention them; if not, explain who you want to hire.
• Discuss the educational backgrounds, professional experiences, and skills of managers. 
• Explain the relevant industry experience of your managers. If you have not hired yet, describe who you will hire and give your desired profile. 
• Explain who will be responsible for what. Including an organizational chart would be a good idea. 
• What is the salary you will offer to attract the right people for the jobs?

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The management team section should include details about the key members of your team, their roles and responsibilities, their qualifications and experience, and their contributions to the success of the business. It provides an overview of the skills and expertise within your team.

Showcase the qualifications of your management team by highlighting their relevant education, professional certifications, industry experience, and track record of success. Include specific achievements or notable projects they have been involved in.

If your management team is not fully formed, include the key positions you plan to fill and describe the ideal qualifications and experience for those roles. Highlight any progress made in identifying or recruiting potential team members.

Yes, you can include advisors or consultants who play a significant role in guiding your business. Briefly mention their expertise and how they contribute to the management and strategic decision-making process.

The management team section demonstrates the strength of your business by showcasing the collective expertise, experience, and skills of your team. It instills confidence in potential investors or lenders that your business is led by capable individuals who can effectively execute the business plan.

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Business Plan Organization and Management: How to Write Guide .

Sep 17, 2023 | Business Consulting , Business Plan , Organization and Management , Organizational Development , Strategy

Writing the Business Plan Organization and Management Section

It provides critical information for those looking for evidence that your staff has the necessary experience, skills, and pedigree to realize the objectives detailed in the rest of your business plan.

What Is the Organization and Management Section in a Business Plan?

The organization and management section of your business plan should provide details about your business structure and team. This section typically comes after the executive summary. However, some people have it further in the document after the market analysis section.

This section generally is separated into two parts. The first concerns the organization as a whole. It gives readers an overview of the company structure, which is an excellent opportunity for the reader to lift the roof off your office and peer into its inner workings. For your legal design, you may set up as a limited liability company (LLC) or nonprofit/ charity or form a partnership. It’s crucial to include this section. However, suppose you’re starting a home business or have an already operating business where you’re the only person involved. In that case, you can skip this section or show the company registration details from either the company’s house or the awarding .gov.

The second part focuses specifically on your management team and introduces readers to each member — your chance to impress them with the many accomplishments pinned to your organization’s management team.

This section may seem less important than some of the other parts of your business plan, but the truth is that your people are your business. If they’re highly competent and accomplished, the implication is that so is your business.

Of course, if you’re a sole proprietor with no management structure or any employees, this section is unnecessary other than to talk about yourself and your achievements.

The section on organization and management should outline the hierarchy, individual roles, and corresponding responsibilities. It should also highlight each person’s strengths and qualifications for their positions.

Business Plan Organization Section

The organizational section of your business plan outlines the hierarchy of individuals involved in your business, typically in a chart format. This section identifies the President or CEO, CFO, Director of Marketing, and other roles for partnerships or multi-member LLCs. If you’re a single-person home business, this section is straightforward as you are the only person on the chart.

Although this section primarily focuses on owner members, you can include outsourced workers or virtual assistants if you plan to hire them. For example, you may have a freelance web admin, marketing assistant, or copywriter. You may even have a virtual assistant who coordinates with your other freelancers. While these individuals are not owners, they hold significant responsibilities in your business.

There are various business structures, such as sole proprietorships, partnerships, LLCs, and corporations.

Detail the Legal Structure within the Business Plan Organization and Management Section

Here is an indicative list of business structures. It would help if you talked to your accountant and legal advisors to determine which legal form is the best for your business proposition.

Sole Proprietorship

When embarking on a business venture, it’s essential to consider the various structures available. A sole proprietorship is a structure whereby the business is not regarded as separate from its owner’s finances. The owner retains complete control and responsibility for the company. However, they are unable to sell stocks or bring in new owners. The business becomes a sole proprietorship if not registered under any other structure.

Partnership

When forming a partnership, it can either be a limited partnership (LP) or a limited liability partnership (LLP). One partner assumes most liability in a limited partnership (LP). In contrast, the other partners have limited liability and control over the business. Alternatively, in a limited liability partnership (LLP), all partners have limited liability from debts and actions of other partners, and there is no general partner.

Limited Liability Company

A limited company (LTD) or limited liability company (LLC) is a mixture of business structures that mixes aspects of partnerships and corporations. It offers limited personal liability to the owner and passes profits through to their tax returns.

Corporation

There are various types of corporate structures. A C-corporation enables the issuance of stock shares, pays corporate taxes instead of personal returns, and provides the highest level of personal protection from business activities. On the other hand, nonprofit corporations are similar to C corporations. However, they do not aim to make profits and are exempt from state or federal income taxes.

More information on company legal structures is available on UK.Gov and USA.SBA websites.

Describe Your Company’s Organizational Structure

This first step illustrates the positions in your organization’s employee hierarchy and how they all relate to each other.

This is usually done graphically as a guide, using an organizational chart, or “org chart” for short. People use a Microsoft tool, i.e., PowerPoint or Excel, to help.

Organization Charts typically follow a top-down hierarchy, starting with your CEO/ Managing Director in the top box at the top of the page. Lines extend down from that person’s name to boxes containing the terms of the CEO’s direct reports.

We have included an example organizational chart below for guidelines only.

Identify your business organization structure and list your team members’ strengths and skills.

Those managers then have lines extending to those who report to them, and so on, down to your lowest staff positions.

This section will give your readers a quick understanding of your management and governance structure, the size of your organization, and your lines of control and communication.

Describe your Team in your Business Plan Organization and Management Section

In your business plan’s Organization and Management section, please provide a detailed description of your team. Y ou will discuss the company’s management team, starting with the owners.

This section highlights who is involved in the running of your business and who are the support professionals. It also includes the roles and responsibilities of managers.

Suppose the company structure is a multi-owner arrangement or some other multi-owner arrangement. In that case, you’ll want to include information for every member and their percentage of ownership and ongoing involvement in the company.

It’s important to discuss how ownership interests are split, their responsibilities, what they did before securing their current position, and how they came to be involved with the company.

Here, it would help if you talked about some of your critical team members. These people are directly responsible for large portions of your business operations.

Owner/Manager/Members

Within your business o rganization and management section, y ou should introduce the team and talk about their experience, qualifications, previous companies and achievements, role in the company, and any special skills they bring with them. Please provide the following details for each owner, manager, or member of the business within your business plan:

• Percentage of ownership (if applicable)
• Level of involvement (active or silent partner)
• Type of ownership (e.g., stock options, general partner)
• Position in the company (CEO, CFO, etc.)
• Responsibilities and Duties
• Educational background
• Relevant experience and skills
• Previous employment history
• Skills that will benefit the business
• Awards or recognition received
• Compensation structure
• How each individual’s skills and experience will complement and contribute to the business’s success

Perhaps they’re an entrepreneur, business coach, exclusive advisor, or industry specialist to help you grow.

This is an ideal opportunity for companies with an Executive Board of Directors, Governance Structure, or Advisory Board to introduce them to your readers.

Executive Board

Having a board of directors is essential for your management team. Without one, you may be missing out on crucial information. This section includes details similar to those found in the ownership and management team sub-section, such as the names, areas of expertise, positions (if applicable), and involvement with the company of each board member.

Strategic Advisors

Suppose you’re looking for funding for your business or to fill a gap in your knowledge, or you may not have the funds to hire an executive board. In that case, you must inform potential partners and investors that you have a team of professionals assisting you. This includes lawyers, accountants, and any freelancers or contractors you may be working with. When listing these individuals, include their name, title, educational background, certifications, services they provide to your business, and their relationship with you (i.e., hourly rates, projects, retainer, as-needed, regular). Additionally, highlight their skills and experience that make them an asset to your team you need

Does anything else make them stand out as quality professionals (awards, past working with credible brands)?

Spotlight on the Wider Team Structure

Now, you’ve showcased the management team in its entirety. You can provide brief bios for hiring team needs or secondary members and talk at length about how the team’s combined skills complement each other and how they amplify the team’s effectiveness.

It’s also important to point out any gaps in the knowledge your team is currently suffering. Your readers will likely be savvy enough to pick up on existing holes.

Therefore, you’ll want to get ahead of these criticisms and demonstrate that you’re already aware of the positions and complementary skill sets your management team still requires and how you plan to address the knowledge gaps with future hires.

Do you need help writing your business plan o rganization and management section ? 

Every successful business plan should include the organization and management section, helping you communicate your legal structure and team.

Writing a business plan can seem overwhelming, especially when starting a small, one-person business. However, it can be a reasonably simple task. This section of the plan should be updated if there are any changes to the organization structure or team members, such as additional training, awards, or other resume changes that benefit the business.

Creating your comprehensive business plan takes planning, research, time, and a herculean effort. If, at any point, the work becomes too much to handle, we can step in to assist.

Do you want an expert “second opinion” before creating your business plan or financial forecasts? Let’s talk !

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How To Write the Management Team Summary of a Business Plan

The people responsible for the management of your company do matter to your lenders, investors, and potential strategic partners. This crucial part of your plan shows your investors how your business is structured, who is involved in your company’s development, including external resources, and how the whole industry is managed overall.

The management team summary of a business plan also highlights your team’s education, qualifications, and experience.  In turn, the summary then also showcases your company’s strengths and what sets your business apart from others. That’s why it’s essential to learn how to write the management team summary of a business plan.

Who to Include in Your Management Team Summary

1.your team founder(s) or leader(s).

It’s vital to introduce potential investors to the person(s) responsible for selecting and organizing your team. We call these the key leaders. You’ll want to highlight the person(s) background, vision, and credentials in detail and explain how exactly they choose this specific management team.

2.The Team Itself

Like with your team founder(s) or leader (s), you’ll want to include biographical information about the owner(s), including their skills and professionalism. This should be done with accuracy but also brevity. Highlight the following for each manager:

• Educational credentials
• Professional training (specific to the role)
• Current and previous work experience relevant to the field
• Skills and specialties
• Accomplishments gained while working for the company
• Community involvements

You can also include, if applicable, their age, the city where they live now, their most notable activities, and their motives to become part of the management team. We recommend adding an organizational chart, including departments, department managers, employees, and any relevant employee resumes, to the appendix of your plan. However, because a team rarely functions as an organizational chart indicates, we always recommend describing how key personnel will interact with each other and how their roles may cross paths.

3.The Board (if relevant)

If your management team also includes a board, introduce them here and why each board member was chosen to be a part of the board.

4.Outside Professionals

A team may not always include the people who work for a company. It could also include outside professionals who have lent their support and expert advice. This could include accountants, lawyers, public relations professionals, administrative support, or an external advisory board.

5.Business Structure

Is your company a sole proprietorship, an LLC, a partnership, or a corporation? It’s important to state this clearly here.

How long should the management team summary be?

When learning how to write the management team summary of a business plan, it’s crucial to exercise conciseness while still including the most relevant and insightful information about your management team. We recommend keeping the management summary to a single page or two at the most. If it’s any longer, it may not be read in its entirety.

To ensure that your summary is easy to read, keep it simple in form, function, and structure. This can be accomplished by using:

• Subheadings
• Infographics
• An organization structure based on informational importance, starting with what you think needs more attention and emphasis and then follows up with other points.
• Strong language with a tone that is authoritative, assuring, and affirmative

What If I Don’t Have a Management Team?

If you’re a start-up, it’s to be expected that you may not have a complete management team. That’s okay. In the process of learning how to write the management team summary of a business plan, you’ll evaluate the skills, experiences, and resources your management team will require. Focus on:

• What type of people do you need as key leaders?
• What duties will each position perform? What authority will be granted to each manager, and what responsibilities will be expected of them?
• What salary levels will be required to attract these team members? What is the salary structure, by position, for the next three years?

Final Steps

Once your summary is complete, we always recommend passing it by your key personnel for their review. This ensures you’ve accurately described the roles, skills, and responsibilities as understood by the team. It will also show your team that you value their opinion, which can help motivate your staff and boost their productivity.  We also recommend reading your management team summary aloud to make sure it flows properly, and that points are well connected and clear to the reader.

With your management team summary complete, you want to demonstrate to lenders, investors, and potential strategic partners that you’ve hired accomplished people and have outlined their specific responsibilities within the company. It also backs up all the data you’ve included elsewhere in your business plan, by demonstrating your team’s expertise and capabilities for your company.  When written concisely and with focus, your management team summary will highlight what sets your business apart from the others.

At Bsbcon, we will help you craft a tailor-made, easily implementable business plan that will act as a road map for your business. Accomplishing everything you’ve dreamed of is easy with Bsbcons consumer-tested, expert panel-approved business plans that outline your steps to success. We provide business plans for bank loans, investors, immigration, and more. Your plan will include a business description, unique selling point, market analysis and strategy, capital requirements, mission statement, and more. Order yours today by clicking HERE .

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How to Write the Management Team Section of a Business Plan

Management team example.

The management team of SI Co will consist of Susan Trip and Brendon Trip. While they do not have direct management experience, Brandon has served as foreman on many jobs. Brendon is currently in the Alton electrician local IBEW 649. He is currently working for JF Electric. His technical experience includes 14 years working as a union electrician, and he is a certified electrician. Since he has been an electrician for many years it ensures that he is very knowledgeable about what he does. Through the years he has developed many contacts with contractors and suppliers. These contacts will be very helpful because they could refer customers to him. This will be especially useful during the early stages of the business. He has a commitment to develop his business to be an industry leader in all things solar. He also wants to become someone who is an expert on the subject and be able to offer consultative services in the future.

The Board of Directors will consist of four people-- Susan Trip, Brendon Trip, and two outside members, consisting of an investor and a consultant. It will help the company to secure capital if they offer the investor a position on the Board ... Continue reading this Management Team example .

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How To Write a Management Team Business Plan (With an Example)

When creating a business plan, the management section outlines your management team, personnel, resources, and the ownership structure of your company. This section should not only list the members of your management team but also how their individual skill sets will affect your financial results. We’ll go into detail about how to put together and highlight your management team in this article. This section can be conveniently organized by dividing it into the following sections:

Writing the Management Team Section of Your Business Plan

How to write a management team business plan

Consider using these guidelines to produce a powerful team business plan:

1. Collect resumes from each manager

Typically, resumes outline a professional’s qualifications, including their training, prior employment, and technical and soft skills. You can use the resumes of your management team as a resource when writing content for your business plan. Ask each manager to send a fresh copy of their resume Asking them to modify their resume to reflect their specific position within your company could be useful and make it simpler for you to create their profiles. Include copies of their resumes as annexes to your proposal.

2. Organize your management team into categories

The next step is to depict the chain of command within your company. List the profiles, going from the company’s owners to the departmental supervisors in descending order. Your management team business plan can appear more organized by using categories, and your audience will understand how the teams’ qualifications correspond to their positions. If your company has multiple divisions, categories may also be useful.

3. Write the managers name and job title

Finding the manager on their individual profile is the third step. Include their role title and first and last names in your writing. Consider adding their department to distinguish between them if there are multiple managers with the same title. To be more specific, you could write “Assistant Manager, Marketing Department” for various employees with the title “assistant manager.”

4. Describe their employment history

The employment history details prior positions your managers held in the sector. Listing the candidates’ prior positions can support your decision to appoint them as managers if they have experience as organizational leaders. Summarize their responsibilities and projects theyve coordinated in the past. You can also highlight your managers’ achievements in this section, such as awards they have won or helpful things they have done for previous employers.

5. Explain their educational background

The manager profile’s education section covers the institutions your team attended and the degrees they obtained. It can further highlight the manager’s credentials by demonstrating that they have received the necessary training to oversee other team members in your organization. You can also write professional certifications your managers have. For instance, listing a certification in spreadsheet software may impress potential business partners if you run a technology company.

What is a management team business plan?

A management team business plan describes the qualifications and experience of a group of managers in a company. Its goal is to demonstrate to potential investors that the professionals your business has hired are qualified for leadership roles because they have training and experience. It includes details that distinguish your organization from competitors. A potential investor or business partner may be persuaded to provide funding or work with your company if your management team’s business plan impresses them.

Tips for writing a management team business plan

The following three rules will help you gather data and organize your management team business plan:

Incorporate relevant information

Include information that is relevant to their interests in your management profile as a way to attract potential investors. List the qualifications of your leaders in relation to your company and your sector. By including pertinent information, you can demonstrate to potential customers that your team has the managerial skills they need. Be selective when gathering information about your managers to avoid detracting the audience from your goal.

For instance, if you work for a ride-sharing company, you might be looking for partnerships to expand into major cities. You could note in your management team business plan that your executives have experience in customer service, technology, and transportation, three crucial areas that can help the ride-sharing business succeed. The strategy shows potential partners that your team has the expertise to work in the field, encouraging them to collaborate with your company.

Use straightforward wording

Simple language can keep your management team business plan clear and understandable. It’s crucial that customers can understand your company’s organizational structure and which employees are responsible for what tasks. The size of the business and the number of supervisors there are may have an impact on the length of the proposal. But even if your plan is more detailed, keeping your writing simple can help you keep the interest of potential stakeholders. It might be beneficial to reread your sentences and omit any pointless details so that you can convey the key ideas of your message in fewer words.

Clarify information with your team

It may be difficult to include every qualification of an employee on a resume because they are typically one page long. To learn more about your team members’ professional backgrounds, think about speaking with them directly. Find out if they have any additional pertinent information to include in their profile that will appeal to potential customers. Maybe you should mention a gap in their resume or point out that they have more work achievements you can list in their profile. Clarifying details with managers can help you plan the content more effectively and prevent repeating too many details from their resumes.

Example of a management team business plan

You can write a management team business plan that is successful by using the following example of a team member’s profile as a model:

Management Team Member Profile

Jane Stewart, Director of Marketing

The marketing division is headed by Jane Stewart, who is also the coordinator of marketing, social media manager, and graphic designer. Her duties include keeping an eye on social media engagement analytics and creating creative consumer engagement strategies. Stewart graduated from Pine Ridge University with a bachelor’s in marketing and a master’s in business administration. She is professionally certified in social media management and content marketing. Stewart’s previous position was assistant marketing director at full-service advertising agency Oak Wood, where she saw a 25% increase in email and video subscriber numbers.

How do you present a management team in a business plan?

An organizational chart of your small business, including departments, department managers, and employees, should be included in the management team section. Biographical information about you, the owner, and any other owners. Clearly state your ownership stake in the company and your day-to-day responsibilities.

How do you write a management plan for a business plan?

• Indicate the number of employees your business will require at each stage and their associated costs.
• Describe the specifics of how your company’s human resource needs can be satisfied.
• Describe your hiring needs, including a list of the particular skills that any employees you hire must possess.

How important is management team in a business plan?

A strong management team is especially important if you want the company to expand and grow as a whole. A management team is crucial for distributing leadership responsibilities as a business expands. If your business operates in multiple locations, it is essential.

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Executive Summary of a Construction Contractor: Template & Example

• May 9, 2024
• Business Plan , Executive Summary

A construction contractor business plan needs a straightforward executive summary . This part of your plan is the first thing investors and partners see, and it should clearly outline what your construction contractor is all about. It’s where you explain what makes your construction contractor business different and worth investing in.

We recommend using a two-slide PowerPoint format for this summary. The first slide should cover the basics of your business and the market you’re entering. Here, you detail your construction contractor’s services, location, and what sets you apart from others. The second slide focuses on your management team and your financial plans, highlighting the people behind the business and how you expect the construction contractor to grow financially.

This simple, two-slide approach ensures that your executive summary is easy to follow and covers all the essential points about your construction contractor business.

Construction Contractor Business Plan

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Construction Contractor Executive Summary: Page 1

Business Overview

When detailing the business overview in your executive summary, it’s crucial to provide clear and concise information. This includes the name of your construction company, its location, and an overview of the types of construction projects you undertake.

These details not only introduce your business but also set the stage for its unique qualities. Indeed, a unique selling proposition (USP) is what sets your construction company apart from the competition. Whether it’s your expertise in green building practices, your use of cutting-edge technologies like BIM, or your focus on client-centric service, your USP should be a focal point of your executive summary. It’s what captures the interest of your audience and showcases the unique value your business brings to the market.

Example: For instance, “Superior Builds,” located in the industrial hub of Metro City, operates from a well-equipped office on Builders Lane. Established in 2010, they specialize in commercial and residential projects, incorporating sustainable building practices and advanced technologies such as BIM. Their USP is their commitment to eco-friendly construction methods, which not only appeal to environmentally conscious clients but also provide long-term value through energy efficiency.

Market Overview

Understanding and presenting the market size , growth trends, and industry dynamics are integral parts of the market analysis . This section should highlight the potential of the U.S. construction market, backed by relevant data like market value and growth rates. Discussing industry trends, such as the adoption of green building materials and BIM, provides insight into the evolving landscape and where your construction company fits within it.

Equally important is the competitive landscape. Your executive summary should identify key competitors and explain how your construction company positions itself in this environment. Whether you focus on specialized construction services, superior project management, or innovative construction solutions, this is your opportunity to showcase how your company is poised to stand out in a crowded market.

Example: Consider “Superior Builds” within the general contractor industry, part of a $112 billion market. Despite intense competition from 493,728 companies nationwide, “Superior Builds” differentiates itself by focusing on sustainable building solutions and advanced project management using BIM, catering to a growing segment of the market that values environmental responsibility and efficiency.

Construction Contractor Executive Summary: Page 2

Management Team

The management team’s background and expertise are significant assets to your business. In your executive summary, highlight the key qualifications and experiences of your team members.

This might include the CEO’s extensive background in sustainable construction or the CFO’s expertise in financial management within the construction industry. Demonstrating the team’s expertise not only builds credibility but also assures potential investors and partners of your construction company’s capability to succeed.

Example: At “Superior Builds,” the team is led by CEO John Carter, a pioneer in green construction with over 20 years of industry experience, and CFO Linda Smith, who has a robust track record of managing finances for large-scale construction projects. Their combined expertise ensures the company’s strategic positioning and operational efficiency.

Financial Plan

The financial plan overview should succinctly summarize your financial goals and projections, including revenue targets and profit margins, to provide a clear picture of your construction company’s financial trajectory.

Example: “Superior Builds” aims for $16 million in annual revenue by 2026, with a profit margin of 7-20%. The financial strategy includes leveraging high-profile, sustainable construction projects and expanding into new markets, with sales growth driven by a strong reputation and strategic partnerships, positioning the company for profitability and industry leadership within the next few years.

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8 tips from Jeff Bezos on how to run a company and manage your team

• Jeff Bezos spent nearly three decades at the helm of Amazon.
• His successor, Andy Jassy, has called him the "most unusual business leader of our era."
• Here's some of Bezos' most famous principles for running a team and business.

Andy Jassy has called him "arguably the most unusual business leader of our era."

In his 27 years at the helm of Amazon , Jeff Bezos taught his successor, Jassy, and others a lot about how to run one of the world's biggest businesses.

Here's some of the advice he's shared over the years about managing a team and company:

Think big picture

Bezos "always had a way of getting teams to think bigger," Jassy said at a 2017 talk.

"It was amazing to watch how many ideas came to him from teams — that I thought were really good ideas, and they were really good ideas — where Jeff kind of listened to them, thought about them and then really looked around corners and helped figure it out and said: 'Well, shouldn't we extend this idea? Shouldn't we look around this corner naturally to advance the idea beyond what we are thinking just now to really change the shape of what we've built?'" Jassy said .

"Big things start small. The biggest oak starts from an acorn," Bezos said in 2017.

Have high standards

Bezos' had high expectations that extended throughout the organization.

""When you run a big organization and you can't attend all of the meetings, you can set reasonably high standards — I'll say maybe even unreasonably high standards, reasonably high standards that people stretch to — it gives you a lot of leverage across the organization where you are not in all of those meetings," Jassy said .

Be "strategically patient and tactically impatient"

Bezos put an emphasis on speed while sticking to his long-term vision for the company.

"His conviction about long-term vision and where he wants to take something — and even when people tell him it is not possible, which by the way, all of the time people tell him it is not possible — he has a conviction about it and believes it is possible and is stubborn about that vision," Jassy said . "But, in the interim, even though it may take us a long time to get to where we want to go, he understands that speed disproportionately matters."

Determine meeting head count by 2 pizzas

Bezos famously employs a "two-pizza rule" for meetings: He limits them to only the number of people that could be fed with two pizzas.

He credits this with helping with productivity, speed, and collaboration.

Create narratives, not PowerPoints

Bezos has said Amazon has "the weirdest meeting culture you ever encounter." One of Bezos' meeting no-nos is PowerPoints , which he has banned in company meetings.

"For every meeting, someone from the meeting has prepared a six-page, narratively structured memo that has real sentences and topic sentences and verbs," he's said. "It's not just bullet points. It's supposed to create the context for the discussion we're about to have."

He's said his perfect meeting has days of prep and involves "a crisp document and a messy meeting."

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In a 2004 email to his senior team, Bezos explained why he doesn't like PowerPoints .

"Powerpoint-style presentations somehow give permission to gloss over ideas, flatten out any sense of relative importance, and ignore the innerconnectedness of ideas," he wrote.

Bezos makes sure meeting attendees read through the memos.

"We read in the room. Just like high-school kids, executives will bluff their way through the meeting as if they've read the memo. So you have to carve out time so everyone has actually read the memo — they are not just pretending," he said.

Bezos has also assigned summer reading to top executives before.

Get customer input

Bezos' email is public, and while it's hard to imagine the jet-setting centibillionaire responded to any customers, he says he sometimes forwarded their concerns or feedback to the relevant departments .

"I see most of those emails. I see them and I forward them to the executives in charge of the area with a question mark. It's shorthand [for], 'Can you look into this?' 'Why is this happening?'" he said in 2018.

Bezos made a big point at Amazon of being focused on "customer obsession, as opposed to competitor obsession."

"Often companies say they are focused on customers, but they really spend most of their energy reacting to and talking about competitors," he said.

In fact, much of Amazon's success can be traced back to Bezos soliciting customer input in the company's early days.

In 1997, Bezos emailed 1,000 customers asking what they'd like to see the company sell. One customer said they wished Bezos sold windshield wiper blades because they needed new ones.

"I thought to myself, 'We can sell anything this way,'" Bezos said.

"Disagree and commit"

In his 2016 letter to shareholders , Bezos talked about the importance of the "disagree and commit" strategy in decision-making.

"If you have conviction on a particular direction even though there's no consensus, it's helpful to say, 'Look, I know we disagree on this but will you gamble with me on it? Disagree and commit?' By the time you're at this point, no one can know the answer for sure, and you'll probably get a quick yes," he wrote.

Categorize decisions, and make them sooner than you think

Bezos wrote in his 2015 shareholder letter that he distinguishes Type 1 and Type 2 decisions . Type 1 decisions are high-impact and have a big influence on the company's strategy, while Type 2 decisions have lower stakes and can be more easily reversed if necessary.

Bezos says Type 1 decisions take up most of your time, while Type 2 decisions should be delegated or grouped with other smaller decisions for later.

Bezos believes you should make decisions with 70% of the information you wish you had, and iterate from there. He says he does this because if you waited for all of the data you wanted, you'd be acting too slowly.

In addition, Bezos likes to make decisions in the mornings .

"He said, 'Normally, I make important decisions around 10:30 a.m. I'll discuss it the day before, I'll sleep on it, and in the morning I'll actually make the decision,'" Italian fashion designer Brunello Cucinelli told The Wall Street Journal's Lane Florsheim in 2020.

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