business plan club de football

How to write a business plan for a football club?

Putting together a business plan for a football club can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing football club, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a football club?

• What information is needed to create a business plan for a football club?
• How do I build a financial forecast for a football club?

The written part of a football club business plan

• What tool should I use to write my football club business plan?

Having a clear understanding of why you want to write a business plan for your football club will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a football club business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your football club is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your football club, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To get visibility on future cash flows

If your small football club runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your football club's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your football club business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your football club's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your football club.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your football club and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your football club's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your football club, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a football club

Drafting a football club business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a football club

Carrying out market research before writing a business plan for a football club is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your market research might reveal that there could be a trend towards increased interest in your football club due to recent successes. Additionally, it might show that there could be a trend towards increased demand for tickets and merchandise for your football club.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your football club.

Developing the sales and marketing plan for a football club

Budgeting sales and marketing expenses is essential before creating a football club business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and capital expenditure requirements of a football club

Whether you are starting or expanding a football club, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

Football clubs may incur costs for staffing and equipment in order to run and manage their team. For example, they may need to hire a manager, assistant manager, coaches, and support staff such as physiotherapists, nutritionists, and medical staff. Additionally, they may need to pay for the players’ salaries, as well as any bonuses or other incentives. In terms of equipment, they may need to purchase items such as footballs, cones, goalposts, and training gear. Furthermore, they may need to purchase uniforms, boots, and other related items for the players.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your football club, it is time to start creating your financial forecast.

What goes into your football club's financial forecast?

The financial forecast of your football club's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a football club are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a football club shows how much revenue and profits your business is expected to generate in the future.

Ideally, your football club's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established football club. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your football club

The balance sheet for a football club is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your football club's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your football club's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your football club has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your football club business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your football club business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your football club as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your football club, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your football club business plan, let's shift our focus to the written part of the plan.

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The written part of a football club business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

In your football club's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your football club, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

In your football club business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your football club, you could emphasize the potential benefits of its proximity to major highways, airports, and other transportation hubs. You may also point out the potential for increased attendance due to the presence of a large, diverse population in the surrounding area. You could also mention the potential for the team to become a regional or even national powerhouse, due to the presence of a large number of professional, college, and amateur sports teams in the vicinity. Finally, you might mention the potential for increased revenue through sponsorship opportunities, given the presence of international businesses in the area.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your football club could offer a range of services and products to its customers. These might include season tickets, allowing customers to attend all of the team’s home matches for one fee; merchandise, such as replica shirts and hats; and match day hospitality packages, which give customers the opportunity to watch the match from a special area with VIP access and refreshments. These services and products would offer customers added value and help to boost the club’s profile and revenues.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When presenting your market analysis in your football club business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your football club, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your football club is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include avid football fans. These would be people who regularly attend games and show a strong loyalty to the team. Additionally, they would be people who purchase merchandise and attend special events.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your football club.

5. The strategy section

When you write the strategy section of your football club business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your football club could face the risk of financial instability. This could happen if the club fails to generate enough revenue to cover its costs. It might also be exposed to the risk of legal issues. For example, the club might be required to pay compensation if it is found to have breached the rights of an employee or third party.

6. The operations section

The operations of your football club must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your football club's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You may have intellectual property such as the club logo and slogans, and key assets such as the club training ground and the players themselves. These could be extremely valuable to the club and might provide them with a larger competitive advantage over other clubs.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a football club business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my football club's business plan?

In this section, we will be reviewing the two main options for writing a football club business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your football club's business plan

Using online business planning software is the most efficient and modern way to create a football club business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Hiring a business plan writer to write your football club's business plan

Outsourcing your football club business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the football club business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your football club's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a football club business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my football club business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a football club business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your football club and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your football club business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a football club? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Business plan club de football : Modèle rédigé gratuit

Le monde du football ne se limite pas seulement aux prouesses sur le terrain. Derrière chaque match, chaque entraînement et chaque transfert, il y a une stratégie bien définie et une gestion rigoureuse. Dans cet article, nous allons plonger au cœur du business plan du (Club de football ASS), explorant ses ambitions, ses analyses de marché, ses stratégies commerciales et de communication, sa gestion des ressources humaines, et bien sûr, ses prévisions financières et comptables. Que vous soyez un passionné de football, un professionnel du sport ou simplement curieux, vous découvrirez comment un club de football se positionne non seulement comme une entité sportive, mais aussi comme une entreprise à part entière. Embarquez avec nous pour ce voyage fascinant à travers les coulisses du football professionnel.

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Business plan club de football : résumé opérationnel

Présentation du (club de football ass).

Le (Club de football ASS) est une organisation sportive engagée dans la promotion et le développement du football dans la région. Notre objectif est de fournir une plateforme où les jeunes talents peuvent se développer et exceller, tout en apportant une contribution positive à la communauté.

Mission et vision

Notre mission est de former des joueurs de football de classe mondiale, tout en inculquant des valeurs de discipline, de respect et de travail d’équipe. La vision du (Club de football ASS) est de devenir un leader dans le monde du football, reconnu pour son excellence tant sur le terrain qu’en dehors.

Objectifs principaux

1. Développer une équipe compétitive capable de concourir au plus haut niveau. 2. Offrir des programmes de formation de qualité pour les jeunes joueurs. 3. Renforcer notre présence dans la communauté à travers des initiatives de sensibilisation et de soutien. 4. Assurer une gestion financière saine pour la pérennité du club.

Points forts et opportunités

Le (Club de football ASS) bénéficie d’un riche héritage footballistique et d’un soutien solide de la communauté. Nos infrastructures modernes et notre personnel qualifié nous mettent en bonne position pour attirer de nouveaux talents. Par ailleurs, avec l’engouement croissant pour le football dans la région, il existe de nombreuses opportunités de partenariats et de sponsorings.

Challenges et menaces

Comme tout autre club sportif, le (Club de football ASS) fait face à des défis, notamment la concurrence d’autres clubs, la fluctuation des revenus en fonction des performances et la nécessité d’investissements continus dans les infrastructures et la formation. Toutefois, avec une planification rigoureuse et une gestion proactive, nous sommes confiants dans notre capacité à surmonter ces défis. En conclusion, ce résumé opérationnel donne une vue d’ensemble des ambitions, des forces et des défis du (Club de football ASS). En tant que club, nous sommes déterminés à réaliser notre vision et à apporter une contribution significative au monde du football.

Business plan club de football : analyse de marché

Le paysage actuel du football.

Le football est plus qu’un simple sport ; il est devenu une institution mondiale avec une portée massive. Dans notre région, l’engouement pour le football est à son apogée. Les stades sont remplis chaque week-end, et les équipes locales bénéficient d’un soutien fervent de la part de leurs communautés. Cette passion croissante offre une opportunité énorme pour le (Club de football ASS) de se positionner comme un acteur clé du marché.

Segmentation du marché

Le marché du football peut être segmenté en plusieurs catégories : 1. Jeunes talents : des joueurs âgés de 10 à 18 ans à la recherche d’une plateforme pour développer leurs compétences. 2. Supporters locaux : ces fans dévoués soutiennent leur équipe locale en assistant aux matchs et en achetant des marchandises. 3. Partenaires et sponsors : entreprises et marques qui cherchent à s’associer à des clubs pour accroître leur visibilité.

Concurrence

Plusieurs autres clubs opèrent dans la région, chacun avec sa propre vision et ses objectifs. Le (Club de football ASS) se différencie par son engagement envers la formation des jeunes talents et par ses valeurs solides axées sur la communauté. Toutefois, pour rester compétitif, il est essentiel de comprendre les forces et faiblesses de nos concurrents et d’innover constamment.

Opportunités de croissance

Avec l’augmentation du nombre de jeunes s’intéressant au football, il existe une opportunité significative pour le (Club de football ASS) d’établir une académie de football de renommée. De plus, avec l’expansion des médias numériques, le club a la possibilité de toucher une audience plus large à travers des diffusions en direct, des contenus interactifs et des partenariats médiatiques.

Menaces potentielles

L’évolution rapide du monde du football signifie que les clubs doivent s’adapter rapidement aux changements. Les menaces potentielles pour le (Club de football ASS) incluent les changements réglementaires, la volatilité des revenus liée aux performances, et la dépendance à l’égard de sources de revenus uniques, comme les droits de diffusion ou les sponsorings. En somme, l’analyse de marché révèle que, bien que le potentiel de croissance pour le (Club de football ASS) soit significatif, il est crucial d’adopter une approche stratégique pour naviguer dans ce paysage concurrentiel. Se concentrer sur nos points forts tout en reconnaissant et en abordant nos faiblesses permettra au club de prospérer dans les années à venir.

Business plan club de football : stratégie commerciale

Positionnement du (club de football ass).

Le (Club de football ASS) se positionne comme une institution dédiée à l’excellence, tant sur le terrain qu’en dehors. Notre engagement envers la formation des jeunes, associé à notre profond ancrage dans la communauté, nous distingue des autres clubs. En nous concentrant sur ces éléments distinctifs, nous visons à créer une marque forte et reconnaissable qui résonne avec nos supporters et partenaires.

Stratégie de monétisation

Afin d’assurer la pérennité financière du club, plusieurs flux de revenus ont été identifiés : 1. Billetterie : Maximiser la vente des billets pour les matchs à domicile en offrant des packages attractifs et en renforçant l’expérience des fans. 2. Vente de marchandises : Développer une gamme de produits dérivés (maillots, écharpes, etc.) pour capitaliser sur la loyauté des supporters. 3. Droits de diffusion : Négocier des accords avantageux pour la diffusion des matchs, tout en explorant des plateformes numériques pour atteindre un public plus large. 4. Partenariats et sponsorings : Établir des relations solides avec des marques et entreprises locales et nationales pour des accords de sponsoring.

Engagement communautaire

Un élément clé de notre stratégie est de renforcer nos liens avec la communauté. Organiser des événements locaux, des camps d’entraînement pour les jeunes et des initiatives caritatives permettra non seulement d’élargir notre base de supporters, mais aussi de renforcer notre image de club responsable et engagé.

Expansion de l’infrastructure

Investir dans nos installations est essentiel pour attirer et former les meilleurs talents. Un projet est en cours pour moderniser notre stade et notre centre d’entraînement, en y intégrant des équipements de pointe. Ces améliorations, bien que coûteuses initialement, promettent un retour sur investissement significatif à long terme.

Communication et marketing

La visibilité est la clé du succès dans le monde moderne du football. Ainsi, le (Club de football ASS) envisage une stratégie de communication robuste, en exploitant les médias sociaux, les plateformes de streaming et les relations publiques pour atteindre et engager un public diversifié. En conclusion, la stratégie commerciale du (Club de football ASS) est une combinaison d’actions à court et à long terme, visant à renforcer notre position sur le marché, à engager nos fans et à assurer une croissance soutenue. Avec une mise en œuvre minutieuse de cette stratégie, le club est bien placé pour connaître un succès continu.

Business plan club de football : stratégie de communication

Image de marque du (club de football ass).

L’image de marque du (Club de football ASS) est au cœur de notre stratégie de communication. Nous voulons être perçus comme un club engagé, axé sur la formation des jeunes et profondément ancré dans sa communauté. Pour cela, tous nos supports de communication doivent refléter ces valeurs, que ce soit à travers des visuels, des slogans ou des messages clés.

Présence numérique

À l’ère digitale, avoir une forte présence en ligne est essentiel. Cela inclut : 1. Site Web : Un site web intuitif, informatif et mobile-friendly, mettant en avant les actualités du club, les billetteries et la boutique. 2. Médias sociaux : Des comptes actifs sur des plateformes telles que Facebook, Twitter, Instagram et TikTok, pour engager la jeune génération de fans. 3. Contenu vidéo : Des vidéos de highlights, des interviews et des reportages pour donner aux supporters un aperçu des coulisses du club.

Relations publiques

Établir et maintenir de bonnes relations avec les médias locaux et nationaux est crucial. Organiser des conférences de presse régulières, fournir des accès exclusifs à certains journalistes et être transparent dans notre communication permettra d’assurer une couverture médiatique positive pour le (Club de football ASS).

Engagement des supporters

Les supporters sont le cœur battant du club. Impliquer activement les fans dans les décisions, organiser des événements exclusifs pour les membres du club, et encourager les interactions en ligne (comme des sessions de questions-réponses avec les joueurs ou le staff) renforcera leur sentiment d’appartenance.

Partenariats et collaborations

Collaborer avec d’autres entités, qu’il s’agisse d’entreprises locales, d’écoles ou d’autres clubs sportifs, peut élargir notre portée. Organiser des événements conjoints, des campagnes de publicité ou même des initiatives caritatives en partenariat renforce notre image tout en touchant de nouveaux publics.

Campagnes promotionnelles

Organiser des campagnes saisonnières, des offres spéciales sur les billets ou les produits dérivés, et même des jeux-concours peuvent stimuler l’engagement des fans et attirer de nouveaux supporters. En somme, la stratégie de communication du (Club de football ASS) est axée sur la construction d’une image de marque solide et cohérente, tout en maximisant l’engagement des supporters et en établissant des relations solides avec diverses parties prenantes. Cette approche intégrée garantira que le message du club est entendu, compris et apprécié par une large audience.

Business plan club de football : ressources humaines

Philosophie des ressources humaines du (club de football ass).

Au cœur de chaque organisation réussie se trouve une équipe dédiée, passionnée et compétente. Le (Club de football ASS) croit fermement que le capital humain est l’une de ses plus grandes ressources. Notre philosophie repose sur le recrutement des meilleurs talents, leur formation continue et la création d’un environnement de travail motivant et valorisant.

Structure de l’équipe

L’équipe du (Club de football ASS) est structurée de manière à répondre efficacement aux besoins opérationnels et stratégiques du club : 1. Direction : Composée du président, du directeur général et des responsables des différents départements. 2. Équipe technique : Incluant l’entraîneur principal, les entraîneurs adjoints, les préparateurs physiques et les analystes. 3. Administration et gestion : Gérant les finances, le marketing, la communication et les opérations quotidiennes. 4. Support médical : Comprend des médecins, physiothérapeutes et psychologues sportifs.

Recrutement et formation

Le (Club de football ASS) s’efforce de recruter des individus talentueux et passionnés. Nous disposons d’un processus de recrutement rigoureux qui évalue non seulement les compétences techniques, mais aussi l’adéquation culturelle avec la philosophie du club. Une fois recrutés, les membres de l’équipe bénéficient de formations régulières pour garantir qu’ils restent à la pointe dans leurs domaines respectifs.

Évaluation et rétention

Il est essentiel d’évaluer régulièrement les performances pour assurer la croissance individuelle et collective. Des évaluations périodiques permettent de fournir des retours constructifs et d’identifier les domaines d’amélioration. De plus, en offrant des opportunités de progression de carrière, des avantages compétitifs et un environnement de travail positif, nous visons à retenir nos talents sur le long terme.

Gestion des conflits

Dans tout groupe dynamique, des différends peuvent surgir. Le (Club de football ASS) s’est doté de procédures claires pour gérer les conflits, qu’il s’agisse de désaccords entre joueurs ou de problèmes plus vastes au sein de l’organisation. Une communication ouverte, une écoute active et une médiation professionnelle sont les clés pour résoudre ces problèmes.

Culture organisationnelle

L’essence même du (Club de football ASS) réside dans sa culture. Valoriser le travail d’équipe, la passion, l’intégrité et le respect sont des éléments fondamentaux de notre identité. En instaurant ces valeurs au cœur de nos activités quotidiennes, nous forgeons une culture organisationnelle forte qui guide chaque décision et action. Pour conclure, la gestion des ressources humaines est une composante essentielle du succès du (Club de football ASS). En investissant dans nos employés, en les soutenant et en cultivant une culture positive, nous sommes en mesure de réaliser notre vision et nos objectifs ambitieux.

Business plan club de football : prévisionnel financier et comptable

Principes de base.

Le prévisionnel financier du (Club de football ASS) est conçu pour offrir une vision claire et transparente des finances du club pour les années à venir. Il prend en compte à la fois les revenus attendus et les dépenses prévues, en se basant sur des analyses de marché, des tendances historiques et des projections stratégiques.

Principales sources de revenus

Le (Club de football ASS) tire ses revenus de plusieurs canaux : 1. Billetterie : Ventes de billets pour les matchs à domicile et, éventuellement, les participations aux compétitions nationales et internationales. 2. Droits de diffusion : Accords signés avec des chaînes de télévision et des plateformes de streaming. 3. Partenariats et sponsoring : Contrats avec des entreprises locales, nationales et internationales. 4. Vente de marchandises : Produits dérivés tels que les maillots, écharpes, et autres articles de fan. 5. Transferts de joueurs : Ventes de joueurs à d’autres clubs.

Postes de dépenses majeurs

Les principales dépenses du club comprennent : 1. Salaires : Rémunérations des joueurs, de l’équipe technique et du personnel administratif. 2. Infrastructures : Entretien du stade, du centre d’entraînement et investissements pour des améliorations ou expansions. 3. Transferts de joueurs : Achat de nouveaux joueurs pour renforcer l’équipe. 4. Opérations quotidiennes : Déplacements, hébergements, restauration, etc.

Projection sur 3 ans

En se basant sur les tendances actuelles et les stratégies mises en place : • Année 1 : Concentration sur l’investissement dans les infrastructures et le renforcement de l’équipe. Une légère augmentation des dépenses, mais une croissance modeste des revenus est attendue. • Année 2 : Avec les améliorations apportées, une augmentation significative des revenus est prévue, en particulier grâce aux partenariats et à la billetterie. • Année 3 : Stabilisation des revenus et optimisation des dépenses. Les efforts de marketing et de communication devraient porter leurs fruits avec une base de fans élargie et des revenus accrus.

Contrôle et suivi

Il est essentiel d’avoir un suivi rigoureux des finances. Le (Club de football ASS) effectuera des audits internes réguliers, des revues mensuelles des états financiers et des ajustements basés sur les performances réelles par rapport aux projections. En conclusion, le prévisionnel financier et comptable du (Club de football ASS) est un outil dynamique, conçu pour guider le club vers la stabilité financière tout en permettant les investissements nécessaires pour la croissance et le succès. Avec une gestion prudente et stratégique, le club vise à renforcer sa position financière tout en atteignant ses objectifs sportifs.

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Sports Club Business Plan: How To Do It [Guide]

Are you an enthusiast looking to start a sports club? Perhaps you dream of building a thriving sports community that brings people together and promotes physical activity.

As an industry professional in the context of sports clubs, I understand the importance of a well-crafted business plan.

In this comprehensive guide, I will share knowledge and insights to help you develop a winning sports club business plan that sets you up for success.

Table of Content

• Introduction
• Defining Your Vision and Mission
• Market Research and Analysis
• Building Your Sports Club Structure
• Financial Planning and Budgeting
• Marketing and Promotion
• Operations and Management
• Facilities and Equipment
• Risk Management and Legal Considerations
• Measuring Success and Growth

1. Introduction

Starting a sports club can be an exciting venture, but it requires careful planning to turn your vision into a reality.

A well-structured business plan is the foundation of every successful sports club. It not only outlines your objectives but also serves as a roadmap for achieving them.

Let’s dive into the essential steps of creating a sports club business plan.

2. Defining Your Vision and Mission

Before you start writing your business plan, it’s crucial to clearly define your sports club’s vision and mission. Ask yourself the following questions:

• What is the purpose of your sports club?
• What values and principles do you want to promote through your club?
• What are your long-term and short-term goals?

By identifying your club’s purpose and setting specific goals, you’ll be better equipped to create a focused and impactful business plan.

Setting Clear Goals and Objectives

To ensure your business plan is actionable, set clear and measurable objectives. Consider the following factors:

• The number of members you aim to attract in the first year
• The frequency of sports events or activities you plan to organize
• Financial targets, such as revenue and expenses

3. Market Research and Analysis

Understanding the sports industry landscape is essential for a successful sports club. Conduct thorough market research to gain insights into your potential target audience and competitors.

Analyzing the Sports Industry Landscape

Research trends and market demands in the sports industry. Determine which sports are popular in your region and how you can capitalize on those interests.

Identifying Your Target Audience and Competition

Define your target audience based on demographics, interests, and preferences. Identify your competitors and analyze their strengths and weaknesses to find opportunities for differentiation.

4. Building Your Sports Club Structure

The foundation of a successful sports club lies in its structure and offerings.

Choosing the Right Sports and Activities

Select sports and activities that align with your club’s vision and cater to your target audience’s interests. Consider offering a diverse range of options to attract a broader audience.

Selecting the Ideal Location

The location of your sports club can significantly impact its success. Choose a place easily accessible to your target audience and with sufficient space to accommodate your activities.

5. Financial Planning and Budgeting

Developing a sound financial plan is crucial for the sustainable growth of your sports club.

Estimating Initial Costs and Investments

Calculate the initial costs of setting up the club, including facility rent, equipment purchase, and staff recruitment.

Developing a Sustainable Financial Model

Create a detailed financial forecast to estimate revenues and expenses over time. This will help you ensure the financial viability of your sports club.

6. Marketing and Promotion

Effectively marketing your sports club will attract potential members and increase your visibility.

Creating a Brand Identity for Your Sports Club

Develop a strong brand identity that resonates with your target audience. This includes creating a compelling logo, tagline, and mission statement.

Leveraging Digital Marketing Channels

Utilize online platforms and social media to reach a wider audience. Engage with potential members through content marketing and community building.

7. Operations and Management

Efficient day-to-day operations are vital for delivering a seamless experience to your club members.

Establishing Efficient Day-to-day Operations

Develop standard operating procedures (SOPs) to streamline administrative tasks and ensure smooth club operations.

Building a Strong Team and Leadership

Recruit passionate and knowledgeable individuals to manage and lead your sports club. Effective leadership will drive growth and foster a positive club culture.

8. Facilities and Equipment

Investing in quality facilities and equipment is essential for providing a top-notch experience to your members.

Ensuring Adequate Facilities and Amenities

Ensure that your club’s facilities meet the needs of your chosen sports and activities. Offer amenities that enhance the overall experience for members.

Selecting Quality Sports Equipment

Invest in high-quality sports equipment that is safe and durable. Well-maintained equipment will contribute to a positive member experience.

9. Risk Management and Legal Considerations

Mitigating risks and complying with legal requirements protect both your club and its members.

Mitigating Risks and Liabilities

Implement safety protocols and insurance coverage to protect your members from potential accidents or injuries.

Complying with Legal Requirements

Ensure that your sports club adheres to all relevant legal and regulatory guidelines, including permits and licenses.

10. Measuring Success and Growth

Regularly evaluating your club’s performance and progress will help you make informed decisions and identify areas for improvement.

Setting Key Performance Indicators (KPIs)

Establish measurable KPIs to monitor the success of your sports club. These may include member retention rates, revenue growth, and event attendance.

Evaluating and Adapting Your Business Plan

Periodically review and update your business plan based on data-driven insights. This will enable you to adapt to changing market conditions and member preferences.

11. Conclusion

Congratulations! You now have a comprehensive understanding of how to create a successful sports club business plan. By defining your vision, conducting thorough research, and implementing effective marketing and management strategies, you are well-equipped to build a thriving sports community.

Remember that the journey of starting and managing a sports club may have challenges, but with dedication, passion, and the right business plan, you can turn your dream into a reality.

Good luck on your sports club venture! Here’s to a bright and prosperous future filled with sportsmanship, camaraderie, and success!

Hello! I’m Magnus Berglund , a seasoned trendspotter and proud founder of SportsBizTrends.com .

With over a decade of experience as an independent advisor and consultant, I have specialized in business development and creative marketing within the sports industry . This has, among other things, resulted in a book about sports sponsorship (only available in Swedish for the moment).

If you find my writing interesting, please share it with your colleagues and friends. It would be greatly appreciated!

And yes, I do freelance consulting and provide lectures at industry events, business networks, board meetings, and similar occasions. However, since I also work as a Marketing Manager for an industrial company, I choose the occasions wisely.

That said, don’t hesitate to contact me with your inquiry .

With experience from various assignments in strategy, tactical activations, and valuation of sponsorship (from the grassroots level to the English Premier League), I am happy to share my insights and ideas in this fast-paced industry.

For more information about me and my work, including my contact details, please visit the About page , or connect with me via LinkedIn .

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Besoin d'un modèle de Business plan pour votre club de football ?

Chez Supernova, nous vous proposons de créer votre business plan pas à pas grâce à une application simple, rapide et intuitive. Pour être remarquable, osez vous démarquer !

Il existe beaucoup de solutions, mais elles ne sont pas toujours adaptées...

• Modèles à télécharger
• Outils financiers

Les modèles sont souvent des cadres qu’on essaye d’imposer à tout le monde, alors que chaque projet d’entreprise est unique. Du coup, on se retrouve à compléter des sections dont on a pas toujours besoin et à faire des calculs qui ne nous correspondent pas. Aussi, on passe beaucoup de temps dessus alors qu’on aurait d’autres choses à faire.

On ouvre un document Word et/ou Excel censé nous aider à calculer notre rentabilité, à créer nos états financiers, notre business plan… et on se retrouve avec une usine à gaz inexploitable. On ne sait pas à quoi correspond chaque chiffre, le document ne correspond pas à notre projet et on ne comprend pas comment le présenter.

Viennent alors les outils du monde de la finance, souvent très chargés en fonctionnalités et pas toujours adaptés à la création de business plan. Logiciels souvent incompris et onéreux du fait de leurs multiples activités, ils proposent des fonctions de facturation tout comme de comptabilité, et sont pour nous totalement surdimensionnés.

C’est pour cela que nous avons crée SUPERNOVA

Un outil simple pour créer son business plan.

Questionnaire personnalisé

Simulateur de rentabilité, scoring de votre projet, modèles et données intelligentes, exports financiers et business plan.

Prêt à décoller ? C'est simple, rapide, intuitif

Vous souhaitez créer votre propre club de football .

Vous êtes un fan inconditionnel de foot, vous avez longtemps joué à un haut niveau sportif et vous avez toujours rêvé de diriger votre propre club de football. L’occasion de créer ou de reprendre une structure se présente enfin et vous prévoyez logiquement de concevoir un business plan solide pour concrétiser votre projet.

Votre document sera votre fil rouge dans le développement de votre établissement. Il doit prévoir toutes les étapes : création et exploitation de la structure, centre de formation des jeunes, transfert de joueurs, gestion comptable et financière, management… En France, chaque club de foot souhaitant intégrer la FFF (Fédération Française de Football) doit être constitué sous forme d’une association loi 1901, ou selon le droit civil en Alsace et en Moselle.

Votre business plan servira aussi à obtenir un financement. Alors plutôt qu’un format PDF ou Word vierge téléchargé sur Internet, choisissez le business plan sur-mesure Supernova.

Que doit contenir un bon business plan pour lancer son propre club de football ?

Pour vous aider à concevoir un modèle de prévisions financières solide pour votre projet de création ou de reprise d’un club de football, nous vous détaillons ici nos bonnes pratiques pour élaborer un plan de développement qui vous sera vraiment utile.

Parce que vous avez besoin de convaincre vos partenaires, le banquier, les investisseurs et d’avoir une vision claire de vos objectifs, prenez le temps de lire attentivement la méthode inédite Supernova : les prévisions financières avant le rédactionnel.

Parce que votre pitch, l’explication de votre étude de marché, toute cette partie qui concerne votre idée de club de foot est ce qui vient après l’aspect concret. À savoir :

• Qu’est-ce que je vends   ?   Centre de formation pour jeunes ? Exploitation d’une salle de foot indoor ? Boutique pour supporters ?
• A qui   ?   Des jeunes joueurs qui souhaitent devenir professionnels ? Des équipes de joueurs plus âgés qui visent des rencontres amateur ?
• Combien   ?   Quel prix pour la licence des sportifs ? Quelle marge sur cette licence ? Quelle marge sur la vente de boissons ?
• En quelles quantités   ?   Combien de joueurs et d’entraîneurs faut-il prévoir ? Combien de terrains de foot faut-il aménager ?
• Combien ça me coûte   ?   Acquisition du club de football, formation des entraîneurs, transferts, gestion comptable et juridique, management, entretien des terrains…

En d’autres termes : testez par les chiffres votre idée de club de sport, avant de vouloir la mettre en forme et de la présenter dans votre business plan.

Contrairement à d’autres méthodes, chez Supernova, nous recommandons de commencer par la stratégie prévisionnelle et financière qui vous permet d’avoir une vision claire et palpable de votre projet de club sportif. Cette analyse préliminaire vous renseigne immédiatement sur la viabilité de votre modèle économique. Vous y parlerez plan de financement, bilan, compte de résultat, source de revenus. C’est cela qui vous apportera toute la matière nécessaire pour pouvoir détailler ensuite votre business plan sur la partie rédactionnelle.

Pour créer la partie délicate de l’analyse prévisionnelle et financière, nous vous recommandons une approche lucide. Distinguez nettement tout ce qui est incertain (votre chiffre d’affaires et tout ce qui le compose) de ce qui est certain (dépenses en gestion, investissements et transferts, salaires de l’équipe, coûts unitaires, etc.)

Cela vous permettra de vérifier en un coup d’œil le CA minimum que vous allez devoir effectuer et celui qui vous permettra de commencer à bien vivre de votre activité liée au sport.

À Supernova, on aime les projets d’entrepreneurs qui créent leurs propres clubs de sport, leurs sociétés de paris sportifs ou encore leur salle de football indoor à Paris, à Lille ou ailleurs en France. Mais on est raisonnable : on vous conseille d’être le plus pessimiste possible, prudent et pragmatique. Nous croyons en vous et en votre modèle économique, mais mieux vaut sous-évaluer de 10 % vos prix et surévaluer vos coûts de 20 % pour n’avoir que de bonnes surprises.

Certains équipements pour votre projet de club de foot ou de salle de sport dédiée au football indoor  ne sont pas immédiatement nécessaires, ou vous allez pouvoir vous les offrir dans une version plus abordable. Ne prévoyez donc pas les meilleurs équipements, juste ceux dont vous avez besoin !

Plus en détail, votre business model financier pour votre projet en rapport avec le football va demander :

De lister les produits ou services que vous vendez (terrains de loisirs, centre de formation des jeunes, diplôme d’état d’entraîneurs, centre de foot en salle, vente de maillots…), avec le prix unitaire (en coûts directs) tout en parlant hors taxes (toujours !).

De lister vos dépenses liées au lancement et frais récurrents pour chaque saison (les dépenses fixes) : loyer, frais bancaires, etc. Listez vos investissements en transferts, vos salaires, les apports faits par les investisseurs (vous, par exemple !), sans oublier les emprunts.

Prenez votre temps et assurez-vous de ne rien oublier avant la rédaction de votre business plan ! Vous allez utiliser tout cela pour calculer un seuil de rentabilité sur lequel vous baserez toute votre activité. D’où l’intérêt d’être pessimiste dans ses coûts/frais et ses gains/ventes. Lorsque l’on est en pleine création d’entreprise, il ne faut pas se laisser (trop) griser par l’excitation de l’idée.

Seuls les chiffres sont fiables et vous permettront de bâtir une vraie stratégie d’entreprise pour monter votre projet !

Maintenant que votre analyse prévisionnelle et financière est bien calibrée et dans votre tête, vous allez facilement pouvoir détailler votre business plan. Vous savez déjà combien vous devez générer de chiffre d’affaires pour couvrir vos dépenses et vous verser un salaire.

Vous avez besoin de faire la présentation dans le détail de votre projet en rapport avec le football pour convaincre les futurs investisseurs et partenaires de soutenir votre business.

Que cela soit pour créer un business plan pour votre nouveau projet de club de foot, pour le lancement d’une salle de foot indoorou pour reprendre un club de sport déjà sur le marché, votre modèle va être le suivant :

6 parties détaillant le projet, synthétisant puis entrant dans le détail de l’étude de marché, des opérations et stratégies au cours de la 1re année, les équipes et toute la partie concrète des chiffres.

Votre plan budgétaire s’insérera au cours des six parties que nous vous détaillons ici :

• Page de garde avec   : Nom de la société pour votre projet en lien avec le foot. Pitch de présentation du projet d’entreprise.
• La synthèse qui résume le besoin auquel vous allez répondre avec votre idée, la solution que vous allez apporter, la cible et les chiffres clés (chiffre d’affaires, croissance moyenne, taux de profit, etc.)
• Le marché qui détaillera toute l’étude du marché (vos clients potentiels, les clubs concurrents) et surtout qui explique pourquoi vous et pas un autre établissement sportif.
• Les opérations , à savoir tout ce que vous avez déjà mis en œuvre et comptez faire. Toute votre stratégie d’entreprise, marketing, management, administratif et toutes les prévisions financières de la 1re année.
• Vous présenterez ensuite l’équipe avec le ou les fondateurs, leur rôle et bien entendu les éventuels collaborateurs avec compétences et missions au sein du club de foot.
• Enfin les finances où vous dresserez le compte de résultat prévisionnel, les indicateurs prévisionnels (croissance, besoins en fonds de roulement, chaque source de revenus, etc.), le bilan prévisionnel pour déterminer si votre affaire est durable et enfin le plan de trésorerie avec son plan de financement et les mouvements bancaires.

Comme vous le voyez, c’est beaucoup plus simple de remplir son business plan si on en sait plus que « je vais monter un nouveau projet de club de foot professionnel avec un objectif fou : monter en Ligue sous 15 ans » ! Avec les chiffres bien en tête, vous pourrez plus facilement remplir les éléments clés de votre business plan.

Attention cependant à la tentation du modèle de business plan vierge en PDF ou en format Word. Encore une fois : votre projet d’établissement sportif est unique et vous prenez le risque d’avoir des modèles qui oublient des éléments clés de votre secteur d’activité.

Supernova vous propose justement une solution de business plan intelligente qui pré-remplit les tableaux nécessaires à votre projet professionnel dans le domaine du sport avec des données fiables qui ne concernent QUE votre activité.

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How To Write a Business Plan for Soccer Club Business in 9 Steps: Checklist

By henry sheykin, resources on soccer club.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan

According to latest statistical information, soccer is the most popular team sport in the world with over 265 million active players. With such a large market, a soccer club business can be a lucrative venture for entrepreneurs looking to turn their passion for the game into a profitable enterprise. However, starting a business without a solid roadmap can be challenging. In this article, we will guide you through the 9 essential steps to write a business plan for a soccer club business.

First, conducting market research is crucial to determine if there is a demand for your proposed soccer club business. You should evaluate the local demographic, competition, and soccer community to ensure there is a viable market.

Second, evaluating potential locations for your business is essential to find the right venue and community for your soccer activities and services.

Third, defining the business structure and legal requirements is fundamental to keep your business in compliance with local laws and regulations.

Fourth, determining the target market and customer demographics is vital to understand your audience and tailor your products and services to meet their needs.

Fifth, developing a marketing strategy to reach potential customers is essential to generate awareness and attract clients.

Sixth, create a financial plan to calculate start-up costs, operating expenses, and revenue projections to ensure profitability.

Seventh, establishing a team of staff or advisors can provide valuable expertise, networking, and support for your business.

Eighth, obtaining necessary funding or investors may be required to finance your business idea.

Ninth, analyzing potential competition and developing a competitive advantage is crucial to differentiate your soccer club business from others in the market.

By following these 9 essential steps, you can create a business plan to ensure your soccer club business becomes a successful reality.

Conduct Market Research

Before starting a soccer club business, it is essential to conduct thorough market research. This research will help you gather information about the current trends in the soccer industry, understand your competitors, and identify the needs and wants of your potential customers.

Identify your target market: Begin the research process by identifying your target market. This may include youth, adults, and professional soccer players, soccer enthusiasts, and sports organizations. It is crucial to understand what motivates them to participate in soccer-related activities, the average age range, and income bracket of your target audience.

• Conduct surveys and interviews with your potential target audience to understand their needs and preferences.
• Analyze the buying behavior patterns of your target audience to determine your marketing strategy.

Research your competition: Analyze the strengths, weaknesses, opportunities, and threats in the soccer industry. Research your competitors' pricing strategies, marketing techniques, and services offered. This analysis will help you determine how you can differentiate your business from your competitors and create a unique selling proposition.

• Conduct a SWOT analysis of your competitors and include this information in your business plan.
• Identify the unique selling proposition of your business to stand out from your competitors.

Analyze the market: Analyze the current soccer market trends, forecasts, and growth potential. This information will help you determine the demand for soccer-related activities in your desired location and potential market gaps you can fill.

• Research industry publications, reports, and online resources for current trends, forecasts and growth potential in the soccer industry.
• Use social media to monitor the online conversations and interests of your potential audience to identify market gaps and opportunities.

In summary, conducting market research should be the first step in starting a soccer club business. Identifying the target market, competitors, and analyzing the market trends is crucial in developing the right business strategy.

Evaluate Potential Locations

Choosing the right location is crucial to the success of your soccer club business. A location must be easily accessible and visible to your target market. Additionally, you'll need to consider the affordability of the location and the competition in the area. Here are some tips to help you evaluate potential locations:

• Identify the demographics of your target market: It's important to know the age, gender, and income of your potential customers. You can use this information to evaluate whether a location is suitable for your business.
• Evaluate accessibility: Your location should be easily accessible to your target market. Look for areas that have good transport links and are easily walkable.
• Consider competition: Research the competition in the area where you plan to set up your business. Choose a location where there is less competition and a higher demand for soccer-related activities.
• Evaluate affordability: Determine how much rent you can afford and how much you'll need to budget for any renovations or upgrades to the space.

Once you have a list of potential locations, consider the following factors:

• Is the location visible to passers-by?
• Is there enough parking space available for customers?
• Is the location safe and secure?
• What is the footfall in the area?
• Are there any zoning codes or restrictions that apply to the location?

By evaluating potential locations based on the above factors, you'll be able to choose a location that is best suited for your soccer club business.

Define Business Structure And Legal Requirements

Before starting a soccer club business, it is important to define your business structure and understand the legal requirements that are necessary to establish your company. This step is crucial since it guides your decision-making process, helps you predict potential issues, and allows you to set up a solid legal foundation for your business.

First, choose a legal business structure that suits your business requirements. You can choose from various structures, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has its own benefits and drawbacks.

• Consult with a lawyer to determine the best business structure for your needs.
• Consider what type of liability protection, taxation structure, and ownership you need before choosing a structure.

Second, register your business with your state and obtain any necessary licenses and permits. For a soccer club business, you may need permits from your local government, as well as licenses for sporting activities, food service, and other necessary businesses.

• Research your local government’s requirements and ensure you follow all regulations.
• Keep your business and personal finances separate. Open a business bank account and obtain necessary insurance policies.

Third, draft legal documents such as your company’s articles of incorporation, bylaws, operating agreement, and any other legal documents required by your state or relevant organizations. These documents should clearly outline the ownership, management, decision-making process, and structure of your soccer club business.

• Work with a lawyer to ensure your legal documents are thorough and legally sound.
• Keep these documents in a safe and accessible place, and make sure your business partners and employees are aware of their content.

By defining your business structure and legal requirements from the very start of your soccer club business planning process, you ensure that your business operates within the bounds of the law, establishes a solid foundation, and sets your company up for success in the long term.

Determine Target Market And Customer Demographics

Before starting any business, it’s crucial to understand the target market and customer demographics. When it comes to a soccer club business, the target market can be quite diverse, from youth to professional players, parents, families, and corporate organizations. Therefore, the first step is to thoroughly research and analyze your target market .

Identifying the age groups and skill levels of your target market is crucial. This will help determine what type of services your soccer club business should offer such as individual or group coaching sessions, leagues, or tournaments. For instance, if you aim to offer private soccer lessons, then targeting youth players aged 6-16 may be an ideal demographic. However, if you’re offering specialized soccer clinics for older players, then targeting high school or college-aged players could be more appropriate.

Understanding the motivations and interests of your potential customers will help you tailor a marketing strategy that resonates with them. It’s important to understand why they’re interested in soccer and what their goals are. For instance, some players may simply love the sport and want to develop their skills, while others may aspire to play professionally. Understanding these motivations can help you develop customized soccer programs and services.

Some tips to determine target market and customer demographics are:

• Conduct online surveys and focus groups to gather insights from potential customers.
• Research competitors who are offering similar soccer programs and services to understand their target market and customer demographics.
• Attend local soccer games and talk to parents, players, and coaches to learn more about their needs and interests.

In conclusion, identifying your target market and customer demographics is the foundation of any successful soccer club business. By researching and understanding their needs, goals, and motivations, you can tailor your specializations, programs, and marketing strategies for maximum success. Keep this in mind throughout all stages of your business planning process.

Develop A Marketing Strategy

Once you have conducted thorough market research, evaluated potential locations, defined the business structure and legal requirements, and determined your target market and customer demographics, it's time to develop a marketing strategy. A solid marketing strategy will help you reach your target audience, differentiate your club from competitors, and ultimately drive growth for your business.

Create a brand identity- A strong brand identity is crucial in building a loyal customer base and standing out in a competitive market. Develop a brand positioning statement that defines your unique value proposition and differentiators. Create a logo, color palette, and brand guidelines to ensure consistency across all marketing channels.

• Create a memorable name- Choose a name that is easy to remember and reflects the personality of your club.
• Think about your messaging- Develop messaging that speaks directly to your target audience.

Utilize social media- Social media platforms such as Facebook, Twitter, and Instagram can be powerful tools to connect with potential customers and promote your business. Develop a social media content calendar and create engaging content that showcases your services, events, and promotions.

• Engage with your followers- Respond to comments and messages on social media in a timely manner to build relationships with your customers.
• Use hashtags- Utilize relevant hashtags to increase visibility on social media platforms.

Partner with local organizations- Partner with organizations such as schools, sports teams, and community centers to promote your services and events. Offer to host events or clinics to increase visibility within the community.

• Collaborate with influencers- Reach out to local influencers who have a following within your target audience to promote your services.
• Offer referral incentives- Offer discounts or other incentives to customers who refer new business to your club.

Measure and adjust- Continuously measure the effectiveness of your marketing efforts and adjust your strategy accordingly. Use tools such as Google Analytics to monitor website traffic and social media metrics to track engagement.

• Experiment with different channels- Don't be afraid to try new marketing channels to see what works best for your club.
• Stay up-to-date with industry trends- Stay informed on industry trends and adjust your strategy to stay ahead of the competition.

Create A Financial Plan

One of the most crucial aspects of starting any business is creating a financial plan. This plan will outline all the expected expenses and revenues that are involved in running and operating the soccer club business. It will also help in determining the capital required to sustain the business and achieve the desired goals. A successful financial plan involves the consideration of several factors such as:

• Start-up Costs: The costs that are required to start the business such as licensing, registration, legal fees, equipment, and supplies. These costs may vary significantly depending on the type and size of the soccer club business.
• Fixed and Variable Costs: Fixed costs include expenses that remain constant, such as rent, salaries, and utilities. Variable costs include expenses that fluctuate with the level of business activity, such as inventory and advertising.
• Projected revenue: The total revenue expected in a given financial year. This revenue will be earned from a combination of services including private soccer lessons, specialized soccer clinics, tournaments, coaching, and merchandise sales.
• Profit and Loss Projections: The projected profit and loss statement is a financial document that provides an overview of the business's revenue, costs, and profits over time. This statement outlines how much revenue is expected to be generated, how much will be spent on expenses, and how much profit or loss is expected.

Some tips for creating a successful financial plan:

• Research well and estimate accurate figures of all the costs and revenue projections.
• Always leave a margin for unexpected expenses or fluctuations in revenue.
• Consider multiple financial scenarios like best-case, worst-case, and average scenario projections to be prepared for all possibilities.
• Take expert help like from an accountant to understand and analyze the financials better.

Creating a financial plan requires diligent research, accurate data entry, and proper analysis of all financial aspects. By taking the time to create a strong financial plan, the soccer club business can better manage its finances, have a plan for reinvesting profits, and keep its investors and shareholders informed.

Establish A Team Of Staff Or Advisors

Assembling a team of experts in soccer business and management can significantly help your soccer club business build a strong foundation and increase your chances of success. When you start hiring staff or advisors, you should take note of the characteristics and qualifications they must possess. Remember that each position on your team is critical to realizing your goals and objectives.

Whether you choose to hire full-time employees, part-time staff, or consultants, ensure that they understand your vision, mission, and goals for your business. The following are some essential considerations to keep in mind when hiring:

• Job Description and Qualifications: Clearly define the job descriptions and qualifications required for each position. This makes the hiring process more efficient as you can easily match job responsibilities and qualifications with the right candidate.
• Recruitment: Use various recruiting strategies, such as job postings, professional networks, job fairs, or referrals from friends and colleagues, to attract potential candidates.
• Interviewing: Conduct structured interviews to help you identify the right candidate. Use interview questions that are specific to the position to determine the candidate's qualifications, experience, and personality.
• Training and Development: Provide onboarding and training programs for new staff and advisors or offer ongoing professional development opportunities so that they can continuously improve their skills and contribute to your team's success.
• Compensation and Benefits: Establish a competitive compensation and benefits package that reflects industry standards while considering your business's financial resources.
• Choose staff or advisors who have a passion for soccer and share your vision and mission.
• Networking is an excellent way of finding potential candidates. Attend industry events or join online groups or forums to meet like-minded soccer business professionals.
• Consider working with a staffing agency if you need temporary or part-time staff.

Having the right team of staff or advisors can help you develop and implement effective strategies that drive your soccer club business forward. They can provide valuable insights, industry knowledge, and experience that can help you overcome challenges and achieve your business's long-term goals. Take the time to build a team of experts that understands and shares your passion for soccer and your business's mission and vision.

Obtain Necessary Funding Or Investors

Before launching a soccer club business, it is essential to ensure that you have the necessary capital to support your operations. While some entrepreneurs may self-fund their businesses, most businesses require outside funding in the form of debt or equity financing. This step focuses on how to secure funding or investors for your soccer club business.

First, it is important to determine how much funding you require to launch and operate your soccer club business. This amount should be based on your financial plan, which includes projected income, expenses, and cash flow. Once you have determined your funding needs, you can research various funding options and select the one that best suits your business needs.

• Bank loans: Traditional bank loans are a common financing option for small businesses. To secure a bank loan, you will need to submit a loan application that includes your business plan, financial statements, and other supporting documentation. Bank loans typically have competitive interest rates and repayment terms.
• Venture capitalist: Venture capitalists are investors who provide funding to businesses in exchange for equity in the company. Venture capitalists usually seek high-growth companies that can provide a return on their investment within a few years. When seeking venture capitalists, it is important to have a solid business plan that outlines your growth potential.
• Angel investors: Similar to venture capitalists, angel investors provide funding to businesses in exchange for equity in the company. Angel investors are typically high-net-worth individuals who are interested in supporting new businesses. When seeking angel investors, it is important to have a pitch deck that outlines your revenue potential and growth strategy.
• Make sure to research your funding options thoroughly to determine which one fits your business needs and goals.
• Prepare a strong business plan and pitch deck to present to potential investors.
• Be transparent about your business operations, financials, and growth potential with investors.
• Network with potential investors in your industry to increase your chances of securing funding.

It is important to note that securing funding can be a time-consuming process that requires patience and persistence. Be prepared to answer numerous questions from potential investors and be willing to negotiate the terms of your funding agreement.

Analyze Potential Competition And Develop A Competitive Advantage

In any business, competition is a reality that must be faced. When starting a soccer club business, it is critical to analyze potential competition and develop a competitive advantage that will set your business apart from others in the same industry. Here are some tips on how to analyze your competition and develop a competitive advantage:

• Research: Conduct thorough research on your competitors. Know what they offer, their pricing, marketing strategies, customer base, and their strengths and weaknesses.
• SWOT Analysis: Use a SWOT analysis to evaluate your competition. SWOT analysis is an acronym that stands for strengths, weaknesses, opportunities, and threats. It gives you insight into where your competition excels and where they may be vulnerable.
• Finding Unique Selling Points: Analyze your findings and use it to develop unique selling points that will make your soccer club business stand out to the target market. Determine your strengths compared to your competition and develop innovative approaches for capturing more sales in the industry.
• Offer More Value: Seek ways to offer more value to your target audience, such as exceptional customer service, specialized programs, unique clinics, national or international partnerships, or providing additional services to develop athletes beyond their soccer skills.
• Marketing Strategy: Ensure that your marketing strategy incorporates your competitive advantage, so it is clear to potential clients what makes your business stand out from the competition

When analyzing potential competition, it is essential not to copy your competition. Instead, focusing on developing a unique advantage that appeals to the target market will attract new clients while retaining the current ones. The key to making your soccer club business stand out in a crowded marketplace is to develop a refined approach that makes the business stand out from the rest. The resulting effect is that your competitors will have a challenging time replicating your unique approach.

Finally, it's crucial to understand that analyzing the competition is not just a one-time thing. As markets change, new competition may emerge, making it necessary to revisit your SWOT analysis and marketing strategies. Continual analysis of the competition and innovative methods to offer more value to the target market will increase the longevity and success of your soccer club business.

Writing a business plan for your soccer club business is essential for success. By following these 9 steps, you can ensure that your business plan covers all the necessary areas to launch a thriving business. Conduct market research, evaluate potential locations, define business structure and legal requirements, determine your target market, develop a marketing strategy, create a financial plan, establish a team of staff or advisors, obtain necessary funding or investors, and analyze potential competition and develop a competitive advantage. With a solid plan in place, you can bring your soccer club business to life and achieve your goals.

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Strategic Plan

One of the themes within the National Club Development Plan is ‘Future Planning’. This theme relates directly to the outcomes that would be achieved through a club formulating a Club Development Plan. The Framework document below, along with the Club Development Plan Template is designed to assist your club in formulating that Club Development Plan.

A Club Development Plan (like a Strategic or Business Plan in a corporate setting) is a key development tool in planning for your club’s future. Any football club that is serious about sustainability and future development must have a blueprint that shows the direction that it wishes to take. 

The process of putting together a Club Development Plan is ongoing. It involves regular evaluation and discussion by the decision makers at the club. This is not a document that can be completed by just one person in a short amount of time. The ideal way for a club to create one is for the entire committee to be involved. The finished product will show a breakdown of each Key Priority Area (KPA) and:

a)    Provide a snapshot of where your club currently relates to that KPA; b)    Outline a series of achievable goals; c)    Detail a list of actions that will help the club to reach those goals. 

There are many topics that could be included in a Club Development Plan. Football Australia has provided twelve that are essential. These are depicted as KPAs and are below. 

Club Development KPAs 1. Club Vision and Mission 2. Player Retention and Growth 3. Volunteer Development 4. Partnership Development 5. Creating a Welcoming Environment for all 6. Promoting Positive Behaviour 7. Communication and Marketing 8. Coach Development 9. Safety and Risk Management 10. Facility Development 11. Creating Recreational Opportunities 12. Developing Match Officials

Club Development - Framework

Club Development - Template

Club Development - Sample

Football Victoria - Developing your Clubs Strategic Plan

Generating a documented Strategic/Development Plan for your Club, can assist in galvanizing the members of a football club and strive to achieve their Vision and Mission.

Further guidance, information and templates can be found at Sport Australia and the NSW Office of Sport.

Sport Australia

NSW Office of Sport

• Business Type
• Business Plan for Football Club

Football Club Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Football Club business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Football Club business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Football Club business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Football Club business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Football Club business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Football Club small business in the UK.

When you have completed your Football Club business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Football Club business startup.

If you are looking to limit your startup costs when starting up a Football Club small business in the UK, this free business plan builder tool will be it.

Starting a Football Club business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Football Club business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Football Club business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Football Club industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Football Club businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Football Club business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Football Club business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Football Club business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Football Club business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Football Club business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Football Club business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• South African Restaurant
• Appliance Repair Service
• Bus Ticket Agency
• School Bus Service

INSTANT ACCESS - April Government Funding Options

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How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

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Building your strategic plan

A good strategic plan should provide the sports club or Federation with a roadmap to help them achieve their goals and overall vision. It is a documented plan with key SMART objectives which help to focus not only the staff but the Federation or club’s resources in specific areas.

This guest article by Geoff Wilson will not cover all aspects of strategic planning but will give you a general introduction on the subject.

Why strategic planning matters

Taking the decision to develop and grow your club or Federation means embracing the risks that come with growth and development. Spending time on planning should help you reduce and manage those risks. This includes identifying exactly where you want to take your club or Federation and how you will get there. As your club or Federation becomes larger and more complex, your strategy will need to become more sophisticated. You will also need to start collecting and analysing a wider range of information about the sport in your country and the organisation itself. You’ll need information on how your club or Federation operates and about current and potential developments in your sport. To develop a strategy, you must shift your focus from day-to-day concerns and consider your broad and long-term options.

The four key elements of strategic planning

To develop a strategy for your club or Federation you must deepen your understanding of the way your organisation works. You need to know how your organisation compares to other sport organisations in your country. As a starting point, you need to ask yourself the following four questions:

1. Where is your club or Federation now? This involves understanding as much about your organisation as possible. Find out how it operates internally and externally, what drives its revenue/costs, and how it compares with competitors? What is happening in the sports industry? Who are your key stakeholders? What resources do you have at your disposal? Be realistic, detached and critical.

2. Where do you want to take it? Work out your vision, mission, goals, objectives and values. Where do you see your club or Federation in three or five years? What do you want to be the focus of your club or Federation?

3. What do you need to do to get there/how do you get there? What specific action plans do you need to develop under each objective? What changes to the structure and financing of your club or Federation is needed? What is the best way of implementing those changes?

4. Are you getting there? This phase relates to monitoring the implementation of your strategic plan. This step involves meeting regularly to critically scrutinise your Federation’s performance against the objectives and action plans formulated.

What is a vision?

In one sentence, a vision describes a clear and inspirational long term desired change, resulting from an organisation’s efforts and activities. It clearly states where you want your club or Federation to be in the future?

What is a mission statement?

A mission statement defines the current purpose and activities of your club or Federation – simply what you do, for whom, and what the benefits are. Your mission statement describes concisely (within a couple of sentences) your club or Federation’s activities, customers and how it manages each of these to achieve its purpose. It ultimately deals with the question – Why do you exist?

What are Strategic Goals?

These are long-term targets to which resources are directed and can be related to any one of the club or Federation’s key activities.

Strategic goals are generally:

– Broad areas of focus that help to achieve your vision; – Macro; – Long term in nature; and – Focused on addressing organisational or sporting issues.

What are Objectives?

Objectives are your strategic goals translated into specific milestones that can be performed using the resources of your club or Federation. Objectives should be SMART – – Specific, Measurable, Achievable, Responsibility-assigned, and Time-bound.

What are Action Plans?

Action plans involve breaking down objectives into more precise activities or tasks. Action plans document for staff and stakeholders what is to be done, by whom, how and when.

Key learnings

1. Conducted detailed research or an operational review on your club or Federation prior to starting the strategic plan. 2. Bring together your key team and ensure they all contribute during the workshop. 3. Organise several strategic planning workshops. Ensure you give enough time to this process. I also recommend the workshops are held away from the stadium or headquarters. 4. Ensure all objectives are SMART and measurable. 5. Set up a strategic review committee whose purpose is to monitor and evaluate the implementation of the strategic plan. This review committee should meet every quarter with a report provided to the board regarding the status of tasks completed. 6. Launch your strategic plan to your key stakeholders and staff. Ensure everyone is bought into the vision, goals etc

Geoff has created a 90 minutes course that will give you a clear direction when creating your strategic plan. Useful templates are provided that you can use when creating your vision, mission, values, goals, objectives and action plans.

About Geoff Wilson

Geoff runs his own Sports Consultancy, working with clients such as FIFA, UEFA, AFC and FIBA across the world. He is also on the board of Tourism Northern Ireland. You can follow Geoff on twitter @geoffwnjwilson connect on Linkedin at linkedin.com/in/geoffwnjwilson

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Business Plan Club de Football

• Business Plan complet de plus de 40 pages
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• Plus de 200 données paramétrables
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Que contient le business plan club de football.

Un Business Plan complet de plus de 40 pages

Ce modèle de Business Plan complet de plus de 40 pages a été conçu sous la supervision de conseillers bancaires et d'experts-comptables. Il est composé de 7 chapitres qui reprennent les points essentiels et nécessaires pour présenter efficacement votre projet, et que vous pourrez aisément personnaliser afin de rendre votre Business Plan unique. Dans ce modèle de Business Plan, vous retrouverez notamment : - Les chiffres clés du secteur des clubs de football (hors ligue professionnelle) - Les données de marché les plus récentes - Les dernières tendances de l'industrie - Les préférences des consommateurs - Les 3 principaux facteurs clés de succès - Une proposition unique de valeur - Les avantages concurrentiels à mettre en oeuvre - La présentation des porteurs de projet - Les principaux segments de votre marché - Une analyse SWOT - Une étude de l'environnement concurrentiel - 4 axes qui vous permettent de vous différencier - Un Business Model Canvas - Un mix marketing pour gagner des clients - Une stratégie d'acquisition marketing détaillé en 5 étapes - Un plan d'action précis sur 3 ans - Une politique de gestion des risques - Une analyse des barrières à l'entrée - Un résumé des points forts de votre projet - Les tableaux financiers à compléter - Un exemple de montage juridique Aucun prérequis n'est nécessaire. À chaque étape, des exemples et des aides sont là pour vous aider à personnaliser votre Business Plan, et vous garantir un rendu professionnel.

Des tableaux et des graphiques financiers professionnels pour votre banque

Dans la rubrique "Montage Financier" de votre Business Plan, vous retrouverez les principaux tableaux et indicateurs financiers nécessaires à une demande de financement : - Hypothèses de chiffre d'affaires - Compte de résultat prévisionnel - Bilan prévisionnel - Budget de trésorerie prévisionnel - Indicateurs de performance - Besoin en fonds de roulement - Plan de financement - Investissements au démarrage A l'aide de la rubrique "Montage Financier" de ce Business Plan, vous pouvez présenter une analyse financière sérieuse à votre banquier ou à vos investisseurs.

Une centaine d’ icônes additionnelles vous permettant de personnaliser votre Business Plan à l’infini

A la fin de votre Business Plan, vous retrouverez 3 pages d’icônes et photos additionnelles qui vous permettront de personnaliser très facilement votre présentation. Le modèle de Business Plan peut être modifié avec Microsoft Powerpoint, Keynote ou bien encore Google Slides (puis éventuellement exporté au format PDF). Vous pourrez par ailleurs personnaliser votre présentation en y ajoutant votre logo, vos propres photos, le nom de vos principaux concurrents, des données additionnelles concernant votre marché local...etc. Mais vous pouvez aussi simplement vous contenter de modifier le texte. Quoi qu'il en soit, au fil des mises à jour que nous avons faites tous les trimestres, nous avons rendu ce Business Plan plus complet, plus intuitif et plus simple à utiliser. Et nous mettons tout cela à votre disposition sur un plateau d'argent !

TOUT CE DONT VOUS AVEZ BESOIN POUR DÉMARRER VOTRE ENTREPRISE

• Un Business Plan esthétique et professionnel
• Des tableaux financiers à présenter à votre banquier
• Plus de 100 icônes et photos pour personnaliser votre Business Plan

• Un Prévisionnel Financier détaillé
• Une Étude de Marché sectorielle
• Un Executive Summary
• Le guide « Comment se différencier et développer une entreprise prospère »

DONNEZ VIE À VOTRE PROJET AVEC LE PACK COMPLET

Construisez un Prévisionnel Financier correct même si vous n’avez aucune connaissance en finance et en comptabilité

Notre Pack Complet contient un Prévisionnel Financier complet, un Prévisionnel Financier étant la partie financière du Business Plan. Ce Prévisionnel Financier vient donc compléter la rubrique "Montage Financier" de votre Business Plan. A l'aide de notre Prévisionnel Financier, fini les erreurs de calculs ou les oublis de paramètres. Répondez simplement à toutes les questions pour ne rien oublier et laisser les calculs se faire automatiquement. Nul besoin de compétences en finances, en comptabilité ou en modélisation financière sur Excel : vous rentrez vos hypothèses en modifiant des chiffres dans des cellules. Ensuite, les tableaux financiers se calculent automatiquement. Notre Prévisionnel Financier contient l'ensemble des tableaux nécessaires à une demande de financement : - Hypothèses de chiffre d'affaires - Compte de résultat prévisionnel - Bilan prévisionnel - Budget de trésorerie prévisionnel - Indicateurs de performance - Besoin en fonds de roulement - Plan de financement à 3 ans - Investissements et financements - Salaires et charges sociales - Détail des amortissements - Soldes intermédiaires de gestion - Capacité d'autofinancement - Seuil de rentabilité économique Nous avons même ajouté des graphiques et des ratios financiers de fonctionnement : - Chiffre d'affaires (vue annuelle et mensuelle) - Marge globale (vue annuelle) - Valeur ajoutée (vue annuelle) - Excédent Brut d'Exploitation (vue annuelle) - Résultat net (vue annuelle) - Flux et balance de trésorerie (vue mensuelle) - Ratios de rentabilité - Ratios de solvabilité Modifiez simplement les hypothèses (qui sont déjà pré-remplies) afin d'adapter le prévisionnel à votre projet. Des outils de contrôle vous accompagneront aussi tout au long de votre phase de saisie afin de vous aider à comprendre les termes financiers, vous donner des pistes d'amélioration ou bien encore des exemples pour compléter votre Prévisionnel Financier de manière cohérente. Les plus de notre Prévisionnel Financier : - Permet d'éditer un Prévisionnel Financier complet de 10 pages à imprimer en répondant simplement à des questions - Calculs automatiques - Présentation graphique automatisée de vos résultats financiers - Permet d'élaborer ses ratios clés et tableaux de bord (seuil de rentabilité, proportion de coûts fixes, % d'endettement, CA par activité...etc.) - Mise en page simplifiée permettant une impression du document en un clic, ou un export au format PDF. Ainsi, vous pouvez présenter une analyse financière sérieuse et complète à votre banquier ou à vos investisseurs. Ce Prévisionnel Financier s'adresse donc à : - Tout créateur souhaitant réaliser son prévisionnel sans erreur de calcul, ni erreur comptable - Tout entrepreneur devant présenter des chiffres cohérents à sa banque ou à des investisseurs - Tout entrepreneur ayant besoin de comprendre l'impact de ses décisions quotidiennes (achat, prix de vente, délai de paiement...etc.) sur son activité économique

Accédez instantanément aux avantages concurrentiels essentiels dans votre domaine grâce à notre Étude de Marché sectorielle

Notre Pack complet contient aussi une Étude de Marché sectorielle. Notre Étude de Marché a pour principal objectif de vous aider à réduire les risques d'échec. Notre Étude de Marché vous permet aussi de mieux cerner les forces en présence sur votre marché, et à plus long terme de prendre les mesures adéquates pour vous implanter durablement sur votre marché. Notre Étude de Marché contient donc les éléments suivants : - Des données statistiques utiles pour votre secteur - Les tendances de votre industrie - Une étude de la concurrence - Une liste de 10 avantages concurrentiels pour votre activité - La méthode pour choisir un échantillon représentatif - Un exemple de questionnaire et d'étude qualitatifs - Un exemple de questionnaire et d'étude quantitatifs - Une analyse comportementale des clients et des utilisateurs - Les critères qui déclenchent ou freinent l'acte d'achat - Une segmentation de la demande sur votre marché - Une étude fournisseurs - Une matrice SWOT - Une analyse PESTEL de l'environnement économique, technologique, écologique, social et légal de votre projet - La méthode pour calculer la taille et la valeur de votre marché - La stratégie marketing pour faire grossir votre revenu - Des hypothèses de chiffre d'affaires - Des conseils d'experts pour réussir dans votre domaine Ainsi, notre Étude de Marché vous permettra d'esquisser les grandes lignes de la demande sur votre marché : répartition des acteurs par secteur, clientèle, panier moyen, fréquence d'achat globale et par type de produits, canaux de conversion, type de paiement utilisé, taux de refus...etc. Par ailleurs, notre Étude de Marché contient également des avis et conseils d'experts, une aide précieuse recueillie auprès de personnes expérimentées dans le secteur : - Comment vous lancer ? - Quels sont les textes de loi à connaître absolument ? - Quels sont les coûts moyens au démarrage ? - Quels sont les obstacles les plus fréquents que l'on rencontre dans votre secteur ? - Où risque-t-on de perdre du temps ? - Quelles sont les principales raisons d'échec dans votre secteur ? - Quelles sont les activités qui peuvent sembler utiles au premier abord, mais qui prennent en fait un temps fou, pour des résultats limités ?

Sortez du lot avec un Executive Summary qui présente votre projet sous son meilleur jour

L'Executive Summary est le résumé de votre Business Plan. Bien qu'il s'agisse du premier document qui sera lu par votre banquier ou vos investisseurs, c'est un document qui se rédige en dernier. L’objectif de l’Executive Summary est de susciter l’intérêt du lecteur en un minimum temps. L’Executive Summary est donc un véritable outil de marketing et de vente. Dans votre Pack Complet, vous retrouverez donc un Executive Summary adapté à votre secteur que nous avons pré-rédigé : très court et synthétique, il est à la fois percutant, pédagogique et didactique. À vous de le personnaliser avec vos informations personnelles.

Notre guide « Réussir : Comment se différencier et développer une entreprise prospère »

En bonus avec votre Pack Complet, vous aurez immédiatement accès au guide " Réussir : Comment se différencier et développer une entreprise prospère ", un guide qui vous permettra d’intégrer plusieurs stratégies pour exploser votre chiffre d'affaires, et mettre votre business sur orbite ! Si vous voulez connaître une croissance rapide cette année, ce guide va vous permettre de découvrir les outils indispensables pour réaliser vos rêves d'entrepreneur et atteindre vos objectifs. Dans ce guide vous retrouverez notamment : - Comment adopter un positionnement clair et différenciant - Comment développer des avantages concurrentiels pérennes - Comment fixer et suivre vos objectifs - Comment établir vos règles et processus de management - Comment déléguer efficacement les tâches routinières - Comment rester au courant des tendances et évolutions de votre marché - Comment penser de manière créative - Comment mettre l'accent sur l’expérience client Ce guide est normalement commercialisé pour une valeur de 79.90€ mais celui-ci est inclus gratuitement dans notre Pack Complet !

RETROUVEZ TOUTES LES ÉTAPES de la création de votre Club de Foot TRANSFORMEZ UN VAGUE DÉSIR ENTREPRENEURIAL EN UN PROJET VIABLE SUR LE LONG TERME

• Une Étude de Marché de votre secteur

Ce modèle de Business Plan est un support qui va permettre à l'ensemble de vos partenaires (banques, investisseurs, associés…) d'apprécier la faisabilité financière, économique et commerciale de votre projet, mais également les convaincre de vous faire confiance. Il s'agit d'un fichier PowerPoint qui contient toutes les données et analyses spécifiques à votre activité. Le Business Plan est par ailleurs un support indispensable pour solliciter des financements : prêts bancaires, investissements, garanties…etc. C’est un véritable outil d’évaluation du projet dans son ensemble. Également, le Business Plan permet d'apprécier la viabilité et la cohérence de votre projet. Enfin, ce Business Plan sera un excellent outil de pilotage pour toute la durée de vie de votre entreprise.

Oui, le Business Plan est 100% modifiable. Il est d'ailleurs compatible avec toutes les versions de Windows, Mac, et même Linux. Il peut être modifié à l'aide de Microsoft Powerpoint (PC), de Keynote (Apple) ou même à l'aide de divers logiciels gratuits, incluant Google Slides (de la suite Google Office), ou bien encore Impress (de la suite Open Office). Vous pouvez aussi choisir de l'exporter au format PDF si vous le souhaitez.

Pas d'inquiétudes ! Le modèle de Business Plan est très simple à prendre en main à l'aide de simples copier/déplacer, afin que tout le monde puisse l'utiliser et l'adapter à ses besoins. Sachez quoi qu'il en soit que lorsque vous achetez ce Business Plan, cela vous donne accès à notre support client prioritaire pendant 3 mois. Donc si vous avez la moindre difficulté, vous aurez la possibilité de solliciter l'équipe support qui se fera un plaisir de vous accompagner et de répondre à toutes vos questions.

Oui, lorsque vous achetez ce Business Plan, un accompagnement de la part de notre équipe support est inclus pendant 3 mois. Donc vous avez 3 mois pour prendre en main votre Business Plan et tous les outils associés, pour tout tester ; et si vous le souhaitez, à tout moment, vous pouvez solliciter le support clients pour relire ou corriger gratuitement votre Business Plan.

Le modèle de Business Plan est disponible immédiatement après l'achat. Vous recevrez un lien pour le télécharger, ainsi qu'une copie par email, à l'adresse courriel que vous nous aurez communiquée. Le paiement sur notre site se fait de manière sécurisée et cryptée par l'intermédiaire de STRIPE. Vos coordonnées bancaires ne nous sont donc jamais transmises. Nous sommes simplement avertis par STRIPE dès que le paiement a été effectué, et la livraison de votre Business Plan est alors immédiate. Aussi, nous vous envoyons une copie de secours de votre Business Plan par email. Pour ce faire nous utilisons les services d'un spécialiste français de la distribution d'emails (SENDINBLUE).

Oui, comme des milliers d'entrepreneurs que nous avons déjà accompagnés avant vous, vous pouvez présenter ce Business Plan à un partenaire financier afin d'obtenir un financement.

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New Stadium – Business Plan

• 16th Oct 2023

Basingstoke Town Community FC announce new community stadium plans.

Working with club partners since our last public update in February ( https://btfc.co.uk/updates/stadium-plans ) Basingstoke Town Community FC have spent a lot of time and effort developing a fully-costed business plan for a new community stadium at Basingstoke Leisure Park and are urging relevant parties to bring the plans to reality.

The club have held initial talks with the new leaders at Basingstoke & Deane Borough Council over recent weeks and presented them with our progress and our business plan which calls on utilising section 106 funds from the loss of The Camrose and other available grants and funding sources.

The club are now publicly calling on Basingstoke and Deane Borough Council and any potential investors/partners to work with the club to progress this project to the next level to ensure the club has a home of it’s own once again; a like-for-like stadium to mitigate the loss of The Camrose, a community facility that will meet the aspirations of the club.

Chairman Jack Miller added “The on-going upgrade works to Winklebury Football Complex will allow our first team to play matches at our current level and maintain our short-term aspirations but without further significant investment to Hampshire FA’s facility, we are unable to progress further there.”

The new plans include a purpose-built community stadium with classrooms for our full-time education football Academy, a clubhouse and a 3G pitch for teams across the club to be able to use to progress and to be able to continue our own year-on-year growth whilst also having facilities that can be offered to other users within the local community.

Miller continued “We will continue talks with relevant parties to ensure the club is doing everything it can to bring our plans to fruition but felt it was important at this stage that our aspirations are again made known to a wider audience.”

“As one of the highest populated towns in the country without a football league team, the potential at our club is there and the recent growth across the club as a whole has been clear to see but in order to take the club to the next level, we need a home of our own and for that we need support and backing.”

BTCFC would like to thank Frank Whittle Partnership (FWP), Sports Management Solutions and the Football Supporters Association (FSA) for their guidance and assistance throughout this process to date and also to Infinite Images for their work on the visuals (illustrative purposes only).

The club is holding a Community Club Members Zoom meeting on Wednesday 18th October to discuss these plans in more depth and answer any questions from members.

To sign up to become a Community Club member, click here

If you’re interested in working with the club on progressing these plans further or for any potential investment enquiries, please contact [email protected]

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Balle Au Centre

Le business model d’un club de foot.

On le sait tous. Les clubs de foot, de nos jours, sont de véritables entreprises. Elles comportent des acteurs (les supporters par exemple) qui font d’elles des entreprises atypiques. Néanmoins, comme toute entreprise, un club de foot a un business model qui lui est propre et donc différentes stratégies possibles qui s’offrent à lui.

Tout d’abord, que signifie le terme « Business Model » ? Le « Business Model » ou « Modèle d’Affaires » ou encore « Modèle Economique » s’est fortement généralisé au début des années 2000. Selon la définition de Wikipédia, le Business Model est « le modèle d’entreprise, modèle d’affaires ou business model, est la représentation systémique et synthétique de l’origine de la valeur ajoutée d’une entreprise et de son partage entre les différentes parties prenantes, sur une période et pour un domaine d’activité clairement identifiés ». Concrètement, le Business Model c’est la représentation de la façon dont une organisation réalise ou chiffre d’affaires. Il détaille donc la façon dont l’entreprise crée de la valeur.

Maintenant que l’on sait ce qu’est le « Business Model » on peut se pencher sur son application aux clubs de football professionnels, dont on sait que la gestion est entourée d’un ensemble d’éléments tels que la teneur économique, l’aspect social et politique.

Premièrement, la teneur économique est difficile à nier. Le football est devenu un véritable business rapportant énormément d’argent et touchant un nombre considérable de personnes. L’arrêt Bosman a servi d’accélérateur dans un monde conditionné par l’argent. Le football est également créateur d’emplois. Selon un rapport d’Ernst & Young Advisory de 2014, le football professionnel aurait généré directement et indirectement plus de 26 000 emplois pour la saison 2012-2013 en France, par exemple. Cela représente une croissance de 5% par rapport au même bilan effectué deux saisons auparavant. Concernant les retombées économiques d’événements organisés à l’échelle mondiale (Coupe du Monde) ou à l’échelle européenne (Championnat d’Europe), il est difficile de dégager des conclusions tant les rapports et avis divergent sur le sujet. Néanmoins, certains évènements semblent être plus satisfaisants que d’autres : le mondial brésilien en 2014 est davantage apparu comme un fardeau économique alors que l’Euro 2016 organisé en France tire un bilan plutôt positif (selon les sources rendus disponible par le Pôle emploi).

Deuxièmement, l’aspect social du football est unique. Nelson Mandela a un jour dit : « Le football, aussi bien que le rugby et le cricket et les autres sports collectifs, a le pouvoir de guérir les blessures. » Cette citation est d’autant plus vraie pour le football que son attractivité et sa popularité mondiale ne sont plus à démontrer. Le ballon rond représente une échappatoire pour des millions de personnes et la professionnalisation du sport a permis à beaucoup de s’identifier aux joueurs qu’ils supportent. Le caractère unificateur du football n’est pas à démontrer : il rassemble les populations par son côté multiculturel et permet parfois d’adoucir les conflits pesant sur terre, notamment en Belgique avec les tensions communautaires. Les hautes instances du football mondial ainsi que les stars du ballon rond ont donc également un rôle d’ambassadeurs sociaux à bon nombre de niveau tant elles peuvent impacter la société.

Troisièmement, au niveau politique, les enjeux sont majeurs et tendent à intéresser de plus en plus de pays. Le football est un vecteur de développement immense, et sa notoriété permet à certains états désireux de se développer, d’étendre leurs activités. L’organisation du Mondial 2018 en Russie suit parfaitement la logique de l’état russe qui cherche depuis de nombreuses années à développer ses terres et son attractivité (notamment touristique et économique) via le football. Nous retrouvons ce même type de stratégie au Qatar ou aux Émirats arabes unis où les décisions politiques influent sur les stratégies footballistiques choisies. Ces pays du Moyen-Orient ont tout d’abord investi dans leurs structures régionales avant de se pencher sur la gestion ou la participation de clubs européens. L’apothéose du projet est notamment l’organisation de la Coupe du monde 2022 à Doha. Ces projets politiques utilisent donc le football à des fins purement économiques et sociales.

Avant de comprendre les stratégies et objectifs des dirigeants de clubs, il semble judicieux de comparer les différents types de structures en Europe. 

Les Anglais sont les premiers à se préoccuper des statuts de clubs de football professionnel. Dès 1923, l’ensemble des clubs professionnels sont des sociétés dites « à actions ». En Espagne, le statut de « société anonyme » est exigé pour les clubs en 1990, soit de nombreuses années après l’Angleterre. Ceci s’explique par le fait que l’état espagnol se rend compte assez tard (fin des années 80) des déficits énormes des clubs du territoire. Des lois régissent alors la gestion des clubs : les actionnaires doivent être de nationalité espagnole par exemple. Très vite, les grosses écuries espagnoles que sont le Real Madrid et le FC Barcelone se mettent en ordre afin d’obtenir une dérogation leur permettant d’instaurer un système unique : les parts « socios ». Les « socios » sont les supporters investissant un capital annuel, appelé cotisation, qui leur permet d’avoir un mot à dire sur l’élection du président du club et d’être représentés lors des conseils d’administration. À Barcelone, on compte plus de 150 000 socios pour 80 000 à Madrid. En Italie, le système suit le modèle anglais avec un pourcentage obligatoire du budget du club dédié à la formation. L’Allemagne, quant à elle, s’est développée sur le tard. Il faut attendre 1998 pour que les clubs soient en droit d’obtenir le statut de sociétés par actions avec, tout de même, quelques limitations commerciales (Bertaudon, 2012).

Venons-en aux dirigeants de clubs. Selon Drut (2014), il est important de différencier le type de dirigeant. À l’époque du football business, il existe en effet deux sortes de propriétaires : les entreprises et les particuliers.

Les clubs sont tout d’abord soutenus financièrement par de grands patrons industriels régionaux, l’objectif étant de développer la marque entrepreneuriale par le biais du club de football et de son attrait local. L’AS Saint-Etienne fut créé par Pierre Guichard, fils du fondateur du groupe français Casino. En Russie, le Zénith Saint-Pétersbourg est détenu par Gazprom et en Allemagne, le FC Wolfsburg par la firme automobile Volkswagen. Chaque fois, on retrouve l’aspect régional dans la gestion des clubs de football par de puissants industriels eux aussi régionaux. La stratégie de ces firmes internationales qui investissent dans les clubs de leur région est à la fois liée à du marketing et de la communication. Le club de football est un générateur de notoriété pour la marque, d’autant plus quand les résultats sportifs suivent (Bertaudon, 2012). 

En ce qui concerne les particuliers, ce sont généralement de riches entrepreneurs ayant fait fortune dans divers secteurs. Leur but n’est pas toujours clair. D’une part, certains investissent dans un club afin de faire fluctuer leur argent et revendre leurs parts par après. Cette stratégie, bien que peu loyale vis-à-vis des supporters, existe mais ne mène généralement à rien de cohérent sur le long terme. D’autre part, certains particuliers investissent dans un but de notoriété ou simplement dans un but de divertissement personnel, ouvrant bien souvent des portes, parfois au-delà du football (Bertaudon, 2012). 

Nous pourrions également parler d’une troisième sorte de propriétaire, à mi-chemin entre l’entreprise et le particulier. Il s’agit du propriétaire représentant une entité, dans la plupart des cas un fonds d’investissement souverain comme c’est le cas au Paris Saint-Germain où Nasser Al Khelaïfi exerce le poste de directeur/président tout en étant soutenu par un fonds d’investissement qatari. Ces investissements sont en fait des stratégies rondement étudiées cherchant à capitaliser sur des « marques-clubs » à haut potentiel « bankable » se trouvant bien souvent dans une ville géopolitiquement intéressante, comme cela peut être le cas avec Paris.

Dans cette partie, nous allons tenter d’analyser la structure et l’organisation générale d’un club de football professionnel. Nous verrons qu’il existe plusieurs modèles et différents départements tels que les activités marketing et commerciales, les infrastructures, la communication et les fonctions médicales et légales. Ces services sont en place dans le but de supporter les principales activités du club et, dans la majorité des cas, ils créent des sources de revenus. Ces revenus peuvent, en retour, être réinvestis dans les opérations quotidiennes du club, principalement dans le département football et dans l’équipe professionnelle, mais également pour d’autres fonctions. Les départements seront, quant à eux et pour la plupart, étudiés et décryptés dans le prochain chapitre. 

L’organigramme d’un club incorpore trois notions qui sont le temps, l’activité et l’environnement. 

Dans toute entreprise, le temps fait partie intégrante de la stratégie optée par le club. Qu’il soit de court, de moyen ou de long terme, cette notion temporelle permet l’organisation et la mise en place des actions liées à l’activité de l’entreprise ou du club de football dans notre cas. Dans le monde du ballon rond, le court terme est assimilé à un laps de temps très bref, allant du prochain match, de la prochaine période des transferts, jusqu’à la fin de la saison. Le moyen terme, quant à lui, est souvent calculé suivant une période, un cycle de 3 ans, tandis que le long terme se base sur une planification bien plus lointaine.     

Les activités présentes au sein d’un club sont multiples : elles concernent le sportif, les affaires mais aussi le relationnel et la communauté qui entoure l’entreprise sportive. Ces activités sont bien évidemment connectées et dépendantes les unes des autres. Certains services et départements permettent l’exploitation de ces trois activités principales.

Enfin, l’environnement est ce qui rend un club de football professionnel unique de par son histoire et ses caractéristiques. Le milieu dans lequel se trouve le club va déterminer sa particularité et son attrait ou non par rapport aux autres clubs. L’environnement sera donc composé d’éléments spécifiques au club mais également d’éléments plus communs propres à toutes sortes d’organisations. 

Définir la structure organisationnelle d’un club de football professionnel est une des tâches essentielles de la gestion de club, et plus particulièrement de la gestion administrative. La place des différentes parties du club vis-à-vis des autres, la connexion et les liens entre les départements, les rôles des membres du club et la division des pouvoirs sont des concepts cruciaux généralement couverts par le département administratif et les ressources humaines.

Au sein du football européen, il n’y a pas de modèle ou de structure traditionnelle de base. Selon Anatoly Kapski, président du club de football du Bate Borisov : «  La structure idéale d’un club, ce sont les bonnes personnes aux bons endroits. Ce n’est pas une grande chose qui fait la différence, mais une combinaison de petites choses ». Chaque club possède sa propre organisation individuelle et unique, formée par son environnement et son histoire. De plus, les réglementations légales définies dans chaque pays tendent à influencer la forme de gouvernance et la structure organisationnelle des clubs. Cependant, il est possible de dégager des tendances. Celles-ci se basent notamment sur la place du département sportif et la relation entre le propriétaire du club et le manager ou le directeur sportif.

L’une des difficultés majeures des clubs est de trouver l’équilibre entre le pouvoir de décision et les individus au sein de l’organisation pour prendre les décisions de haute importance. Dans certains cas, l’autorité ultime au niveau du club est une seule et unique personne, alors que dans d’autres cas, il y a un comité de gestion ou un conseil de direction où les décisions les plus cruciales sont prises collégialement. 

De nombreux clubs optent pour le model dit « basique » de structure de club où le haut de la hiérarchie est représenté par le propriétaire seul ou accompagné d’un président prenant les décisions avec le propriétaire ou simplement au nom de celui-ci (il endosse alors l’entière responsabilité de ses actes). Le directeur général sert alors de lien et de contact entre le propriétaire/président et le reste des départements. Ces derniers sont eux-mêmes divisés en plusieurs parties bien distinctes comme le sportif, l’administratif, la gestion financière, le service média et presse ainsi qu’une partie juridique propre au secteur du football.

En Angleterre, le rôle de l’entraîneur appelé « manager » est différent par rapport au rôle qu’il peut exercer dans d’autres pays ou championnats. En effet, le manager est, en théorie, aussi chargé des décisions à prendre par rapport aux recrutements, aux transferts et à la constitution de son noyau de joueurs. Ses tâches sont donc plus importantes ici qu’ailleurs, où la formation du noyau et les transferts de joueurs sont généralement effectués par un directeur sportif. Le manager/entraîneur se réfère donc directement au président et a son mot à dire dans l’ensemble des départements stratégiques et sportifs du club pour lequel il travaille.

Pour le modèle sud-européen (souvent appliqué en Espagne, en Italie et au Portugal), nous observons une distinction significative entre le sportif et l’administratif. La partie sportive est dirigée par un directeur sportif qui s’occupe de la gestion des équipes et du centre de formation. Le directeur sportif prend des décisions en concertation avec le directeur général ou président. Concernant le directeur administratif, il s’occupe de gérer les autres départements et services présents dans le club. Son rôle est déterminant tant il est essentiel pour un club de football de mener au mieux la gestion extra-sportive afin de diversifier au maximum les revenus et rentrées du club (les résultats sportifs sur le terrain contribuent en effet eux aussi à la santé financière de la structure footballistique).

Les parties prenantes, ou communément appelées « stakeholders » en anglais, rassemblent l’ensemble des acteurs internes et externes qui interviennent de près ou de loin dans l’activité économique d’une entreprise. 

 Les intervenants économiques, dans notre cas, comprennent tout d’abord les actionnaires (au sens d’investisseurs), qui peuvent se présenter sous la forme d’investisseurs privés ou publics ou de supporters dépensant leur argent pour leur club favori. Les médias au sens large du terme ont probablement un des rôles économiques majeurs étant donné la valeur des droits télévisuels et les négociations concernant les diffusions de matchs. Les sponsors représentent eux aussi une source de revenus importants, ils sont en quelque sorte des investisseurs en quête de reconnaissance. Le club de football sert de vitrine pour ces derniers. Il reste enfin les joueurs du club qui, bien que faisant partie des stakeholders internes au club, ont une valeur économique importante au vu des montants pour lesquels ils peuvent être vendus entre clubs. 

Au niveau politique, une série d’acteurs se retrouvent liés directement ou indirectement au football et forment un environnement rempli de régulations au sein duquel le football se situe. Les clubs doivent continuellement faire face à des fédérations ou institutions comme les ligues, les associations ou les hautes instances telles que l’UEFA en Europe ou la FIFA au niveau mondial. En outre, d’autres parties prenantes indirectement liées au football comme les états ou gouvernements dans lesquels les clubs évoluent, instaurent certaines règles territoriales.

Enfin, les stakeholders sociaux comptent principalement les supporters parmi leurs acteurs. Ceux-ci sont tout autant considérés comme acteurs économiques que sociaux de par leur influence sur les ventes de billets de match, produits dérivés ou droits télévisuels. Ils sont aussi perçus comme des intervenants fondamentaux pour l’identité et la perpétuité du club.

En conclusion, nous pouvons dire qu’un club de foot est une entreprise se référant à des règles génales, applicables à toutes entreprises, mais ayant ses propres spécificités l’obligeant à « muter » pour s’adapter au secteur d’activité sur lequel elle se situe, ce secteur qui nous fait tous vibrer : LE FOOTBALL !!!!

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The Accidental Tax Cutter in Chief

President biden says he wants to rake in more money from corporations and high earners. but so far, he has cut more taxes than he’s raised..

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In his campaign for re-election, President Biden has said that raising taxes on the wealthy and on big corporations is at the heart of his agenda. But under his watch, overall net taxes have decreased.

Jim Tankersley, who covers economic policy for The Times, explains.

On today’s episode

Jim Tankersley , who covers economic policy at the White House for The New York Times.

Background reading

An analysis prepared for The New York Times estimates that the tax changes President Biden has ushered into law will amount to a net cut of about $600 billion over four years.

“Does anybody here think the tax code’s fair?” For Mr. Biden, tax policy has been at the center of his efforts to make the economy more equitable.

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Football Coaching Business Plan Template & Guidebook

Every football coach dreams of having their own successful business, but many are unsure of how to put together a winning plan. With the #1 Football Coaching Business Plan Template & Guidebook, coaches can create an effective, comprehensive plan that will help them achieve their goals. This guidebook offers detailed information and advice on how to create a strong business plan that puts the coach in the best possible position for success.

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• How to Start a Profitable Football Coaching Business [11 Steps]

How to Write a Football Coaching Business Plan in 7 Steps:

1. describe the purpose of your football coaching business..

The first step to writing your business plan is to describe the purpose of your football coaching business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a football coaching business:

Our mission at [Football Coaching Business] is to provide quality, effective coaching and instruction to a diverse range of individuals and teams. We strive to ensure that each participant reaches their highest potential through our commitment to excellence and our passion for the game of football.

2. Products & Services Offered by Your Football Coaching Business.

The next step is to outline your products and services for your football coaching business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your football coaching business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your football coaching business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your football coaching business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a football coaching business?

• Protective Gear for Players
• Coaching Equipment (training cones, agility ladders, etc.)
• Field for Practice and Games
• Business License or Permit from Local Authorities
• First Aid Kit and Supplies
• Insurance Coverage for Staff and Players

5. Management & Organization of Your Football Coaching Business.

The second part of your football coaching business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your football coaching business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Football Coaching Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a football coaching business varies based on many different variables, but below are a few different types of startup costs for a football coaching business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your football coaching business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your football coaching business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your football coaching business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Football Coaching Business Plans:

Why do you need a business plan for a football coaching business.

A business plan is an essential document for any business, and a football coaching business is no exception. A well-written business plan serves several purposes, including outlining the goals and objectives of the business, identifying potential sources of financing and revenue, estimating costs and profits, determining marketing strategies, and offering a roadmap for achieving success. Furthermore, a business plan can provide detailed information on industry trends and regulations to ensure that your football coaching business is meeting all requirements. Finally, if you're looking to secure financing from investors or lenders, a comprehensive business plan can be an invaluable tool in helping to explain your idea and demonstrate the potential for success.

Who should you ask for help with your football coaching business plan?

You should ask a professional business consultant or a qualified accountant for help with creating your football coaching business plan. Additionally, you may want to reach out to experienced business owners in the same industry for advice and guidance.

Can you write a football coaching business plan yourself?

Writing a successful business plan for a football coaching business requires comprehensive planning, research and an understanding of the coaching industry. It is best to consult with professional business plan writers and advisors to ensure that your plan is well-researched, comprehensive and tailored to your individual needs. Business plan writers can help you identify key elements of the plan such as mission and vision statements, market analysis, target demographics, financial projections and more. Professional advice is helpful in order to craft a plan that will attract interest from investors and financiers.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.