digital printing business plan sample pdf

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Digital Printing Business Plan Sample

Published Mar.30, 2018

Updated Apr.12, 2024

By: Jakub Babkins

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Table of Content

Do you want to start digital printing business?

There are many benefits of starting a digital printing business. You can start it with a very low initial investment from your home, or you can increase its magnitude to any size depending on your investment. Moreover, it gives an incredibly high ROI as compared to other businesses started from comparable investments. Before you move on to starting this business, you will have to prepare comprehensive printing business plans which will establish the basis of your company’s future operations and decisions. If you are wondering how to write one then here we are providing you the business plan for printing company business startup named ‘Junes Printing Services’.

Executive Summary

2.1 the business.

Junes Printing Services will be a digital printing startup located in the main commercial market of Downtown Manhattan. The company will be owned by Elia Junes, a passionate Graphic Designer.

2.2 Management

The success of a startup heavily depends on its staff and management that’s why Junes planned it before starting a print shop . The main management of the company will comprise sales executives, graphic artists, technicians, and customer representatives.

2.3 Customers

Our target market is the corporate sector located in Manhattan. We will provide all sorts of digital printing services and our high-quality services will outperform our competition.

2.4 Business Target

Our target is to balance the initial cost of the startup with earned profits by the end of the first year and to achieve the net profit margin of $10k per month by the end of the first year.

Company Summary

3.1 company owner.

Junes Printing Services will be owned by Elia Junes, a business graduate from the University of Illinois. She is also an adept designer and is known for her exceptional graphics skills and innovative designs.

3.2 Why the Business is being started

Junes has always been passionate about starting her own printing shop business plan . Although she is a business graduate, her interest in graphic designing led her to start print shop business .

3.3 How the Business will be started

The printing shop business plan will be located in a 100-square-feet leased building in the main commercial market of the Downtown Manhattan. The company will initially procure twenty commercial printers, assorted office stationery, five filing cabinets, five work desks, a round table with chairs for meeting area and couch and chairs for customer waiting area. The startup summary is as follows:

Services for customers

If you are writing a business plan for printing services , make sure to pay special attention to what services will you offer to your customers because the planning of many subsequent components depends on your services .

The value of a digital printing business can be increased significantly if you also offer basic level graphic design services to your customers because many customers tend to modify and revise their designs after seeing them in print form.

Junes Printing Services will offer following printing services to its customers:

• Booklets and guides
• Restaurant menus
• Event flyers
• Marketing brochures
• Invitations and business cards
• Newsletters

Marketing Analysis of digital printing business

The most important component of an effective digital printing business plan is its accurate marketing analysis that’s why it is advisable to seek the help of marketing experts. If you are starting this venture on small scale, you can take help from this digital printing business plans sample and carry out a marketing analysis yourself. For the marketing analysis before starting her venture, Junes acquired the services of marketing experts to help her through this phase. Marketing analysis is extremely important because it gives you an idea of your position in the market. Therefore, it must be considered before developing the printing shop business plan .

5.1 Market Trends

There are about 7000 digital printing businesses in the United States, which generate about $10 billion every year. The industry is expected to grow at 1.9% every year. Despite the huge number of existing businesses, this market has a lot of potential provided that one plans and executes this business efficiently.

5.2 Marketing Segmentation

It is very important to analyze the market segmentation of the future customers of your services before developing a printing stote business plan because a successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our target market is the corporate sector located in the Central Business District of the Manhattan which provides many opportunities to us. Manhattan houses more than 300,000 businesses as of 2014, including local, national and multinational businesses. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Corporate Sector:

The biggest consumer of our services will be the corporate sector located in the Downtown Manhattan. The corporate sector includes product manufacturers and distributors, real estate owners, hotels, restaurants and food companies, IT and software development firms, branding and advertising agencies. These companies and businesses need digital printing services for mass printing their brand messages or for other purposes. This target group will contribute the biggest portion of our revenue hence our marketing strategy for business will be specifically tailored to attract this customer group.

5.2.2 Institutions & Organizations:

Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations, schools, colleges and universities, political parties, religious and sports organizations, and non-profit organizations. These organizations also need digital printing services for promoting their messages and other purposes.

5.2.3 Print & Digital Media:

Our third target group consists of print and digital media companies located in Manhattan. These companies include but are not limited to television studios, video production companies, publication companies.

5.3 Business Target

• To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the strategy for any business plan for printing company . After considering the market demands, we have priced all our products in similar ranges as of our competitors.

Alex provided prompt reply and good…

Alex provided prompt reply and good understanding and research, thank you

Like marketing analysis, sales strategy is also an important component of a printing shop business plan  as it determines how the business will grow.

6.1 Competitive Analysis

As of 2018, there are about 7000 business plan for printing company in the United States, so we can say that we have a tough competition ahead. Although we have a lot of competitors, but none of them provides as high-quality services in the same price as provided by us. Secondly, we will facilitate our customers with online orders and free delivery service.

6.2 Sales Strategy

• We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• We will advertise our business in relevant business magazines, newspapers, TV stations, and social media.
• We will offer a 20% discount on our services for the first three months of our launch.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Personel plan shows information about the staff of a company along with their salaries. If you don’t know how to make one, you can take help from this sample business plan for a printing company . Junes has developed the following personnel plan for her company.

7.1 Company Staff

Junes will act as the General Manager of the company and will initially hire following people:

• 1 Accountant to maintain financial and other records
• 2 Sales Executives responsible to market and discover new ventures
• 2 Graphic Artists to design and modify print media
• 3 Technicians to operate the printing machines
• 2 Managing Assistants to manage the company’s official website and social media pages
• 4 Customer Representatives to interact with customers and record their orders
• 4 Drivers to transport or deliver printed materials
• 1 Front Desk Officer to act as a receptionist
• 1 Security Officer

7.2 Average Salary of Employees

Financial plan.

The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before opening a print shop .

8.1 Brake-even Analysis

8.2 projected profit and loss, 8.2.1 profit monthly, 8.2.2 profit yearly, 8.2.3 gross margin monthly, 8.2.4 gross margin yearly, 8.3 projected cash flow.

Download Digital Printing Business Plan Sample in pdf

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Print Shop Business Plan Template

Written by Dave Lavinsky

Print Shop Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their print shop companies.

If you’re unfamiliar with creating a print shop business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a print shop business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Print Shop Business Plan?

A business plan provides a snapshot of your print shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Print Shop

If you’re looking to start a print shop business or grow your existing print shop company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your print shop business to improve your chances of success. Your print shop business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Print Shop Businesses

With regards to funding, the main sources of funding for a print shop business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for print shop companies.

Finish Your Business Plan Today!

How to write a business plan for a print shop business.

If you want to start a print shop business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your print shop business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of print shop business you are running and the status. For example, are you a startup, do you have a print shop business that you would like to grow, or are you operating a chain of print shop businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the print shop industry.
• Discuss the type of print shop business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of print shop business you are operating.

For example, you might specialize in one of the following types of print shop businesses:

• Digital printing : This type of printing is one of the most cost-effective and fast printing processes available today. Electronic files and digital images replace the need for paper, press set-up and ink, which helps reduce the carbon footprint on the earth.
• Offset lithography printing: Used for magazines, circulars, brochures and books, this type of print shop specializes in larger volumes and includes traditional methods of binding.
• Screen printing: Any material that is not flat is a candidate for screen printing: shirts, hats, fabric bags, etc. Screen printing forces ink through a screening process that is replicated onto fabric or other materials used.
• 3D printing: This type of printing is performed through design, initiated by a computer program, followed by the print process in a 3D printer. The 3D printer is calibrated and outfitted with special plastics to fulfill the specifications of the 3D computer program.

In addition to explaining the type of print shop business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of printing projects completed, the amount of revenue earned, or reaching X number of clients served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the print shop industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the print shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your print shop business plan:

• How big is the print shop industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your print shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your print shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, charitable organizations, corporations, and innovators.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of print shop business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other print shop businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. Stores that house copy machines or overseas service companies may be examples of indirect competitors. You will want to mention any direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of print shop business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide bundled services including printing and binding?
• Will you offer large 3D printing projects that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a print shop business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of print shop company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cover design, book layout and digital printing to create a niche service for authors?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your print shop company. Document where your company is situated and mention how the site will impact your success. For example, is your print shop business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your print shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your print shop business, including answering calls, planning and providing printed items or 3D printed items, billing customers and assisting with maintenance of equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth print project , or when you hope to reach $X in revenue. It could also be when you expect to expand your print shop business to a new city.

Management Team

To demonstrate your print shop business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing print shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a print shop business or successfully running a small co-op of screen printers.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 new customers per day, and/or offer discounted packaged pricing? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your print shop business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a print shop business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of corporations on a monthly printing contract.

Writing a business plan for your print shop business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the print shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful print shop business.

Print Shop Business Plan FAQs

What is the easiest way to complete my print shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your print shop business plan.

How Do You Start a Print Shop Business?

Starting a Print Shop business is easy with these 14 steps:

• Choose the Name for Your Print Shop Business
• Create Your Print Shop Business Plan
• Choose the Legal Structure for Your Print Shop Business
• Secure Startup Funding for Your Print Shop Business (If Needed)
• Secure a Location for Your Business
• Register Your Print Shop Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Print Shop Business
• Buy or Lease the Right Print Shop Business Equipment
• Develop Your Print Shop Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Print Shop Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Print Shop business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how a Growthink business plan writer can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Digital Print Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting a digital print shop? If YES, here is a complete sample digital printing business plan template & feasibility report you can use for FREE .

Printing shop business does pretty well if it is properly located in the right location. It has been proven over and over again that a printing hubs and commercial centers are indeed a thriving location for a printing shop. This is the reason why any entrepreneur who is interested in starting a printing shop business will be willing to pay much to locate the business in any of the locations stated above.

A Sample Digital Printing Shop Business Plan Template

1. industry overview.

Operators in the printing industry mainly print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Printing shops engage in a variety of printing processes which include lithographic, gravure, screen, flexographic, digital and letterpress.

It is important to state that this industry does not include publishers that also perform printing, nor does it comprise companies that perform pre-press or post – press services without traditional printing.

A close study of the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital media replaces traditional paper products. In the interim, profit margins are expected to slightly increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing Industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the united states of America alone the industry rakes in a whopping sum of billion annually. There are about 48,698 registered and licensed printing shops scattered all across the length and breadth of the United States and they are responsible for employing about 458,145 people.

The industry is projected to enjoy -0.2 percent annual growth within 2011 and 2016. It is important to state that the establishments with the dominant market share in the printing industry in the United States are Quad / Graphics and R.R. Donnelley and Sons.

Research carried out by IBISWORLD shows that the Printing industry’s long-term struggles have continued over the past five years as digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising, yet over the past two decades, rapid technological change has upended both markets and sent the industry into structural decline.

The report further states that the migration of media content and ad dollars to digital platforms has only accelerated since 2011, precipitously reducing demand for the Printing industry. Amid this trend, industry revenue is expected to decline at an annualized rate of 0.2 percent over the five years to 2016 to $85.7 billion.

If you are looking towards starting your own printing business, then you should endeavor to learn the trade. The truth is that the technology and processes involve in this line of business is one that will require a period of time (months) to learn.

Over and above, the printing industry is pretty much open to new entrepreneurs and investors to come in and build a successful business.

But they must first and foremost ensure that they conduct thorough feasibility studies and market survey before situating the business in any location. This is very important because if this type of business is better located in an area that has available market for its services.

2. Executive Summary

F.F Robin & Sons® Printing™, LLC is a standard and registered printing company. We have been able to secure a standard and well – positioned office facility in a busy business district in Los Angeles – California. We are a world class printing company that is set to compete in the highly competitive printing industry not only in the United States market, but also in the global market.

F.F Robin & Sons® Printing™, LLC will be involved in the all aspect of printing services such as commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing, manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.

Our business goal is to become one of the leading printing companies in the United States and we will make sure that every printing job that leaves our printing press can favorable compete with the best in the industry. Our workers are going to be selected from a pool of talented and highly creative professional printers in and around Los Angeles – California and also from any part of the United States as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading printing companies in the United States and throughout the globe.

At F.F Robin & Sons® Printing™, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. F.F Robin & Sons® Printing™, LLC is a private business that is owned and managed by Mr. Felix F. Robin and his immediate family members.

F.F Robin studied Printing Technology from Illinois Institute of Technology and he has well over 10 years of hands on experience working with one of the leading printing companies in the United States of America. He will be bringing his wealth of experience to grow F.F Robin & Sons® Printing™, LLC to become a national brand.

3. Our Products and Services

F.F Robin & Sons® Printing™, LLC was established with the aim of maximizing profits in the Printing industry. We want to compete favorably with the leading printing companies in the United States of America which is why we have but in place a competent quality assurance team that will ensure that all our printing jobs and other related printing services rendered meet and even surpass our customers’ expectations and match – up with international best practices.

We will work hard to ensure that F.F Robin & Sons® Printing™, LLC is not just accepted in Los Angeles – California but also nationally throughout the United States of America. Our service offerings are listed below;

• Commercial lithographic printing
• Commercial gravure printing
• Commercial flexographic printing
• Commercial screen printing
• Quick printing
• Digital printing
• Manifold business forms printing
• Book printing
• Blank book, loose-leaf binders and devices
• Other related printing services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class printing company whose services and brand will not only be accepted in Los Angeles – California but also throughout the United States of America and the global market.
• Our mission is to build a world class printing company that will be known to execute top notch printing projects and to become the number one choice for branding, advertising and promotion agencies and other stake holder in the industry.
• We want to build a printing company that can favorably compete with other leading brands in the industry.

Our Business Structure

F.F Robin & Sons® Printing™, LLC is a printing company that intend starting small in Los Angeles – California, but hope to grow big in order to compete favorably with leading printing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At F.F Robin & Sons® Printing™, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director
• Human Resources and Admin Manager
• Sales and Marketing Executive

Printing Machine Operators

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.

Creative Director:

• Serves as project manager of the organization; works directly with employees
• Responsible for designing and approving concepts for printing of materials for client
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications / journals; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and printing machine operators and rapid prototyping specialist
• Ensures that the organization work in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for F.F Robin & Sons® Printing™, LLC
• Serves as internal auditor for F.F Robin & Sons® Printing™, LLC
• In charge of handling commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.
• Liaises with clients to determine their requirement and budget
• Working to a brief, which details what the space will be used for, and finding out the client’s personal ideas and requirements
• Responsible for creating patterns and operating printing machines cum equipment
• Responsible for developing detailed designs and choosing materials
• Responsible for preparing drafts or material based on an agreement brief.
• Researches and advices the organization on style, genre and other trendy info as it relates to printing et al.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

We are quite aware that there are several printing companies both large and small in the United States of America which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

F.F Robin & Sons® Printing™, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured printing business that can favorably compete in the highly competitive printing industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for F.F Robin & Sons® Printing™, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of F.F Robin & Sons® Printing™, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

As a new printing company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from the government and other high profile clients in the already saturated and highly competitive printing and industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

Beyond every reasonable doubt, the opportunities in the printing industry are massive considering the number of individuals and corporate organizations that would need the services of standard printing companies. As a standard printing company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new printing shop or even a 3D printing and rapid prototyping services company in same location where our target market exists and who may want to adopt same Business model like us. We are not ruling out the fact that unfavorable government policy can also affect our business.

7. MARKET ANALYSIS

• Market Trends

The trend in the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

The Printing industry over time has experienced rapid growth and this is due to rapid technological advancements, falling costs and new uses for printing technology. Going forward, the demand for printing service and of course the revenue generated is projected to increase rapidly.

As a printing company with the aspiration to favorably compete in the industry, you are expected to keep tab with new trends and products that are always coming up in the industry. It is important to state that in recent time, for a printing company to continue to stay in business and grow, they must continue to come up with highly creative design and concepts and also engage in other printing related services.

8. Our Target Market

Before starting our printing company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully carry out promotions and branding of their products and services without hiring the services of a standard printing company like ours.

We will ensure that we develop strategic pacts with corporate organizations, advertising and branding agencies, and religious organizations et al.

This will give us several options to generate revenue for our company. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that all our printing services are well accepted in the marketplace. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Aspiring celebrities
• Entrepreneurs and Startups

Our competitive advantage

It is a fact that the competition in the printing industry is getting stiffer by the day, you have to be highly creative and come up with appealing designs and concepts and very neat jobs in order to survive in the industry.

The printing industry is indeed a profitable and at the same time a highly competitive industry; it enjoys strong demand as organizations and individuals continue to print materials for promotional purposes. Clients will only hire your services if they know that they can get nothing but the best from you.

We are quite aware that to be highly competitive in the printing industry means that you are not only expected to be able to deliver consistent and highly creative designs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and other support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups printing companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

F.F Robin & Sons® Printing™, LLC is established with the aim of maximizing profits in the printing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. F.F Robin & Sons® Printing™, LLC will generate income by offering the following printing services and other printing related services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual who would need the services of printing companies whenever they have to conduct promotions and branding and also other related printing services.

We are well positioned to take on the available market in the printing industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our printing company to enviable heights.

We have been able to critically examine the printing services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for F.F Robin & Sons® Printing™, LLC, it is based on the location of our business and of course the wide range of our printing services and target market;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $400,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same printing services or even 3D printing and rapid prototyping services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are not ignorant of the fact that there are stiffer competitions in the printing industry; there are loads of printing shops and even 3D printing and rapid prototyping services companies jostling for contracts; which is why we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the general printing industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of F.F Robin & Sons® Printing™, LLC.

Our goal is to grow F.F Robin & Sons® Printing™, LLC to become one of the leading printing companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

F.F Robin & Sons® Printing™, LLC is set to make use of the following marketing and sales strategies to attract clients and win printing contracts;

• Introduce our printing company by sending introductory letters alongside our brochure to corporate organizations, advertising and branding agencies, religious organizations and key stake holders.
• Promptness in bidding for printing contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent printing services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Join local chambers of commerce and industries to network and market our services
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the Los Angeles – California and beyond which is why we have made provisions for effective publicity and advertisement of our printing company. Below are the platforms we intend to leverage on to promote and advertise F.F Robin & Sons® Printing™, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of F.F Robin & Sons® Printing™, LLC and the services we offer
• List our printing company in local directories / yellow pages
• Advertise our printing company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

If you are conversant with the printing industry or even the 3D printing and rapid prototyping services industry, you will realize that the pricing structure ranges from fixed price rate to per square foot billing and even to the quantity of materials to be printed on.

Almost all companies adopt all the available pricing system as it applies to the quantity of the job or project they are expected to execute.

At F.F Robin & Sons® Printing™, LLC we will adopt all the pricing system as is obtainable in the industry but we will ensure that we keep the prices of our services a little below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services to help them print on their promotional materials.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one-off printing services jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by F.F Robin & Sons® Printing™, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that F.F Robin & Sons® Printing™, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for printing services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our printing services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to setting up a standard printing services business, the machines and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard printing services company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup F.F Robin & Sons® Printing™, LLC in Los Angeles – California, U.S;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, standard printing machines and equipment, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• The amount required to purchase the needed software applications – $3,500
• Launching an official website will cost – $500
• The amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
• Miscellaneous – $2,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard printing company in the United States of America. Please note that the salaries for the payment of staff members for the first 3 months is included.

Generating Funds / Startup Capital for F.F Robin & Sons® Printing™, LLC

F.F Robin & Sons® Printing™, LLC is a privately registered family business that will be owned by Mr. F.F Robin and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 ( Personal savings $85,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting F.F Robin & Sons® Printing™, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our printing services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

F.F Robin & Sons® Printing™, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility plus renovation of the facility: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed printing machines and equipment: Completed
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industries: In Progress

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How to Start a Profitable Digital Printing Business

• January 3, 2024
• by Editorial Team

Do you want to start a small digital printing business? Find here a detailed guide to the sample plan, advantages, cost, and profitability of the digital printing press business.

Digital printing is a specific method of printing from a digital-based image directly to a variety of media. Digital printing is a newer option than the most popular and older offset printing. Due to several advantages, digital printing is becoming highly popular.

You can start a small digital printing unit with a moderate startup capital investment. You need a retail location, digital printing machine, consumables, and skilled manpower for quality work.

For the small customized printing requirements, people prefer digital printing to offset. In addition to that, it reduces the cost too.

Why Digital Printing Business?

• First of all, you can start a digital printing venture with a comparatively lower startup capital investment. So, you take a minimum financial risk of starting a printing business.
• With the upgraded digital printing machine, you can provide great work quality. It is as good as offset printing.
• As far as print time is concerned, it takes less time. Digital label printing doesn’t require plates which means a shorter setup time so your labels are printed faster.
• With digital printing, you can enjoy design flexibility. As you don’t need to use plates and you print directly, you can change the shades and designs often and frequently.
• Finally, you can address the customers who need small-quantity printing. And the number of this type of customer is far more than the customers who need bulk quantity printing.

10 Steps to Start a Digital Printing Business 

1. learn the skills of digital printing.

The business demands specific skills and knowledge about the work process and industry. If you have some experience, then it is the perfect opportunity for you. And if are a beginner, then you must gain some experience first. It is better to work with other organization that offers digital printing services.

Specifically, you need to understand the printing process, the pricing strategy, and the way of advertising. Every industry has some internal tricks. Until and unless you don’t go deep down, you won’t be able to understand the inside factors. Simply, you need to learn the nitty-gritty of the business.

2. Understand the Local Market

Like any other business, it is essential to gather as much information as possible. Do market research , and know more about digital market volume, degree of competition, scope, and threats.

This market information will help you not only create an effective business plan but also explore the available gaps.

3. Find Your Niche

For a startup company, deciding on the product is a make-or-break decision. And for deciding the products, you need to understand the exact demand in your locality. Generally, there are plenty of options you can explore. Some of the most popular items are business cards, photos, leaflets, brochures , banners, letterheads, t-shirts, signs, and books.

However, it is better to research the market. You need to get as much information about the present printers in your locality. And try to find out the gap. Try to figure out what services they are lacking.

Related: How to Start a 3D Printing Business

4. Craft a Digital Printing Business Plan

Now you can craft the business plan. Crafting a business plan is the most important step you need to take before starting the business. A financial analysis and marketing strategy are the most important aspects of a business plan.

You must include the startup cost including the machinery, equipment, and other necessary consumables. Additionally, calculate the working capital cost including shop rent, manpower cost, raw material, and other administrative expenses.

If you are planning to start on a small scale, some of the basic topics that your digital printing business plan document are as follows:

• Initial and Recurring Costs
• Market Competition
• Target Customers
• Pricing plan
• How do you plan to sell your digital printing services?

5. Name Your Digital Printing Company

It is extremely important to choose a catchy and attractive name for your digital printing venture. You can check our detailed guide on the steps to be followed to name a business to learn more.

A correctly coined name for your digital marketing company not only contributes n overall brand growth but also fetches more customers.

6. Legal Considerations

Register your business and obtain all the necessary licenses and permits required in your locality. It is advised to consult with legal professionals to ensure compliance with local regulations.

7. Select the Right Location for Your Digital Printing Unit

To make the business successful, you must have a great business location that ensures enough footfalls. And even if you need to pay more for that don’t hesitate. According to the product range, you want to offer to determine the area Sq Ft you want. You will need to have space for machine operation, equipment keeping, and admin jobs. If you want to address large-scale requirements, then you must secure a bigger space.

8. Equipment Needed to Set up Digital Printing Unit

The most important tool that you need to run a digital printing unit is the printer. The type of printer will largely depend on the type of printing you are going to deliver. It can be an inkjet, laser screen, or offset. For large production, a laser printer is a better option.

Other than a printer, you will also need ink toner, cartridge, and other necessary consumables. Also, you need a computer attached to the printer. According to the design requirements, you may need to use some design software solutions like CorelDraw and Photoshop. Try to use every inch of the space effectively.

9. Create a Website

Create a professional website showcasing your services, portfolio, and contact information. In addition, implement online ordering and payment systems to make it convenient for customers to place orders.

10. Promote your Business

Start promoting your business from day one. You need to concentrate on the B2B promotion. Generally, business houses and corporates are the major buyers of this type of product.

Develop a strong brand identity, including a memorable logo and consistent branding across all marketing materials. You can utilize digital marketing strategies such as social media advertising, search engine optimization (SEO), and email marketing to reach potential customers.

Attend local business events, trade shows, and networking functions to promote your digital printing business. Build relationships with local businesses and potential clients.

Frequently Asked Questions

Is digital printing business profitable.

Though offset printing dominates the printing industry, the demand for digital printing is increasing rapidly. The cost-effective nature of digital printing against traditional analog printing is the major reason.

Currently, digital printing accounts for 16.2% of the global print market value and 2.9% of the volume. According to industry experts, the previously dominant offset litho will decline in terms of value.

Inkjet is the fastest-growing print process. It is increasingly being adopted in more applications as the quality, reliability, and economics of the process improve. Additionally, the expenditure on R&D bears fruit in this industry.

What is the Cost of Starting a Digital Printing Business?

The investment required will depend on the size and number of customers you’re planning to handle. On average, the cost of starting a small digital printing business will be around $ 10,000 to $20,000 in the United States. It includes business registration fees, license fees, insurance premiums, software expenses, manpower costs, website fees, and marketing costs. The office rent is not included in the digital printing start-up cost as it depends on the location. However, if you are planning to start from home, the cost will be much less.

What types of digital printing services can I offer?

Digital printing encompasses a wide range of services, including business cards, banners, posters, brochures, promotional materials, personalized items (e.g., mugs, T-shirts), and more. Consider your target market and equipment capabilities when determining your service offerings.

What equipment do I need to start a digital printing business?

Essential equipment includes digital printers, large format printers, cutting machines, and graphic design software. The specific equipment may vary based on your services. Invest in high-quality, reliable machines from reputable suppliers.

How can I differentiate my digital printing business from competitors?

Differentiate your business by specializing in a niche market, offering unique services, providing exceptional customer service, and maintaining a strong online presence. Consider environmentally friendly practices or quick turnaround times as additional differentiators.

How do I set pricing for my digital printing services?

Determine your pricing by considering production costs, competitor pricing, and market demand. Offering package deals, discounts for bulk orders, or loyalty programs can attract and retain customers.

Do I need a physical storefront for my digital printing business?

While a physical storefront can enhance visibility, it’s not strictly necessary. Many successful digital printing businesses operate online, using a professional website to showcase services and facilitate online orders.

What software should I use for graphic design in a digital printing business?

Popular graphic design software includes Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign) and CorelDRAW. Choose software that aligns with your team’s expertise and the specific design needs of your business.

Editorial Team at 99BusinessIdeas is a team of experts led by Rupak Chakrabarty with over 25 years of experience in starting and running small businesses. Started in 2010, 99BusinessIdeas is now one of the largest free small business resources in the industry.

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

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Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

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Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

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If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

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One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

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One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Digital Printing Business Plan Sample PDF Example | Free Download Presented by BizMove

Watch This Video Before Starting Your Digital Printing Business Plan PDF!

Checklist for Starting a Digital Printing Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Digital Printing business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here’s Your Free Digital Printing Business Plan DOC

Free book for you: how to start a business from scratch (pdf).

Copy the following link to your browser and save the file to your PC:

https://www.bizmove.com/free-pdf-download/how-to-start-a-business.pdf

Store traffic. Specialty advertising can help develop patronage. All it takes is a little imagination.

Example: Owners of a restaurant specializing in French cuisine and fine wines believed the best way to increase their patronage was to go after the affluent market. They targeted 500 upper income families new to the area and sent them a linen wall calendar on which was imprinted the recipe of the restaurant's famous shrimp Creole. Recipients were told they could get a free cocktail for each member of their party with purchased meals if they presented the hanger string of the calendar. Fifty-two percent of the targeted households took advantage of the free cocktail offer, and many respondents became regular customers.

Developing leads. Who is really in the market for your product or service? They need to be identified and made aware of what you have to offer.

Example: A personnel placement agency ran an ad in a business journal announcing The Grant Texas Type-off in which secretaries and other typists could compete for a prize trip to Acapulco. Specialties were chosen to conform to the promotion's western theme. Agency employees wore T-shirts imprinted with the Wanted-poster theme of the Type-off, and name badges resembling sheriff's stars were issued to the fast-typing finalists, judges and members of the press. Media reporters were also issued theme-imprinted tote bags and T-shirts. The competition produced good media coverage and 400 entrants. The sponsoring agency obtained 100 new placement candidates and 50 new companies for its client list.

Promoting image and goodwill. Reliability, quality products, fair prices, fast service; concern for customers are typical images businesses like to portray. Specialties can help, too.

Example: A plumbing supply company mailed a survey questionnaire to plumbing contractors. Copy on an accompanying cartoon explained the firm valued the recipients' business and wanted their opinion of the company's performance, because We want to be sure to measure up. To elicit a response, the mailer contained a logo-imprinted tape measure, chosen because of its association with the theme-Measure Up. The mailing generated a 35 percent return, enabling the company to correct service deficiencies.

Introducing new promotional products and services . When you're offering prospects something they haven't seen before from you (or perhaps from anyone else), you've got to tell them about it.

Example: a purchaser of a materials-handling equipment distributorship quickly sought to divorce itself from the previous owner's reputation for poor service. The new owner mailed to 425 prospects a card introducing a cartoon character, Super Hustler, who was described as being faster than a speeding piston, more powerful than a C-500, and able to cut overhead in a single call. The new service policy was amplified in a second mailing that guaranteed a repair man on the scene within three hours of a call. Imprinted on the enclosed specialty, a shoulder phone rest, was the number to call for service. The final mailing promised another specialty, a coffee mug, for those who returned a reply card. Approximately 50 percent of the recipients requested a coffee mug, which was delivered by a salesperson. The new service policy and its imaginative proclamation helped increase the distributor's service business 27 percent.

Opening doors for salespeople. Few salespeople are so presumptuous as to think prospects are waiting to receive them with a brass band. More often, the prospect is "in conference," "out of town," "can't be disturbed," or is otherwise unavailable to the salesperson. And when direct mail is used, often there is a secretary who is screening the mail. What is needed is a door opener.

Example: Telephone solicitation was being used by a sales training organization to arrange appointments for its salespeople. Because it was securing only four appointments for every ten calls, the company decided to try something else. The firm's specialty advertising counselor recommended designing a custom specialty-an 11 ounce bar of chocolate molded into the shape of a giant baby pacifier. The item tied in nicely to the accompanying copy: Instead of trying to pacify salesmen whose sales are declining, show them how to improve. Attractively gift-wrapped, the pacifier was delivered to the target audience without the sender's name on the box so the recipient would have to open the package to find out who sent it. The idea worked. It achieved for the sales trainer a 90 percent appointment rate, and these calls produced an 80 percent closing rate.

Success stories like these do not come about by accident. These advertisers wanted results and looked for someone who could deliver them.

Before opening your Company you Need to decide upon the general Cost Amount you expect to keep. Will you cater to individuals buying in the large, moderate, or low budget? Your choice of location, appearance of your institution, quality of goods handled, and solutions to be offered will depend on the clients you would like to bring, and so will your costs. After establishing this overall price level, You're ready to price Individual products. In general, the purchase price of an item must cover the price of this item, all other costs, and a profit. Thus, you will have to markup the thing by a certain amount to cover costs and earn a profit. In a business that sells few things, total prices can easily be allocated to each item and a markup immediately determined. With a variety of things, allocating costs and determining markup may require an accountant. In retail operations, goods tend to be marked up by 50 to 100 percent or more simply to earn a 5% to 10% gain! Let us work through a markup example. Suppose your company sells 1 product, Product A. The supplier sells Product A for you for $5.00 each. You and your accountant determine the prices involved in selling Product A are $4.00 per item, and you desire a $1 per item gain. What is your markup? The selling price is: $5 plus $4 plus $1 or $10; the markup consequently is 5. As a percentage, it's 100%. So you have to markup Merchandise A by 100% to produce a 10% profit! Many small business managers are interested in understanding what Industry markup standards are for various products. Wholesalers, distributors, trade associations and business research companies publish a huge variety of these ratios and business statistics. They're useful as guidelines. Another ratio (in addition to the markup percent ) important to small businesses is the Gross Margin Percentage. The GMP is comparable to your markup percent but whereas markup Refers to the percentage above the cost to you of each item that you must set the selling cost so as to cover the other expenses and earn profits, the GMP shows the relationship between sales revenues minus the expense of the item, which is your gross margin, along with your earnings earnings. What the GMP is telling you is that your markup bears a certain relationship to your sales revenues. The markup percent along with the GMP are essentially the exact same formula, together with the markup referring to individual product pricing and GMP referring to the product prices times the number of items sold (volume). Maybe an example will clarify the point. Your firm sells Product Z. It costs you $.70 each and you decide to sell it for $1 per cent to cover costs and gain. Your markup is 43%. Let up state you sold 10,000 Merchandise Z's Last month thus producing $10,000 in earnings. Your price to buy Product Z was $7000; your gross profit margin was $3,000 (earnings minus cost of goods sold). This is also your gross markup for the month's volume. Your GMP will be 30%. Both of these percentages utilize the exact same basic numbers, differing only in division. Both are utilized to establish a pricing method. And both are published and can be used as guidelines for small businesses beginning out. Often managers determine what Gross Margin Percentage they will have to make a profit and just go to a published Markup Table to find the percentage markup that correlates with that margin condition. While this discussion of pricing might seem, in some respects, to Be directed just to the pricing of retail product it can be applied to other kinds of companies too. For solutions the markup has to cover administrative and selling costs as well as the direct cost of doing a particular service. If you're producing a product, the costs of direct labor, materials and supplies, components purchased from other concerns, special equipment and tools, plant overhead, selling and administrative expenses have to be carefully anticipated. To compute a price per unit needs an estimate of the amount of units you plan to produce. Before your factory becomes too big it would be smart to consult an accountant about a cost accounting system. Not all things are marked up from the average markup. Luxurious articles Will take more, staples less. For instance, increased sales volume by a lower-than-average markup on a certain thing - a"loss leader" - can bring a higher gross profit unless the price is lowered too much. Then the consequent increase in sales will not increase the entire gross profit enough to compensate for the low price. Sometimes you may wish to market a certain item or service at a lower Markup so as to boost store traffic with the expectation of increasing sales of Regularly priced product or creating a large number of new service contracts. Competitors' prices will also govern your prices. You Can't sell a Product if your competition is greatly underselling you. These and other Factors May make you vary your markup one of items and services. There is no magic Formula which will work on each item or each service all the time. However, You ought to remember the general average markup which you want to make a Profit.

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Starting a Digital Printing Business 101: A Comprehensive Guide

The digital printing industry is booming, driven by a surge in demand for on-demand printing, personalization, and the need for environmentally sustainable practices. For entrepreneurs looking to tap into this lucrative market, starting a digital printing business could be a viable option. Here’s a comprehensive guide to help you navigate through this journey.

Understanding the Market

The first step in establishing your digital printing business is to understand the market. Conduct thorough market research to identify your potential customers, their needs, and what your competitors offer. Understanding the demand in your local market or the niche you want to target will inform your business strategy and service offerings.

Crafting a Business Plan

A well-crafted business plan is your roadmap to success. It should outline your business objectives, target market, marketing and sales strategies, projected financials, and operational plans. A business plan will not only guide your daily operations but will also be crucial if you need to secure funding from investors or financial institutions.

Investing in the Right Equipment

Your printing equipment is the backbone of your operation. You’ll need to invest in high-quality digital printers that can deliver excellent print quality and handle the volume of work you anticipate. Depending on your business model, you might need different types of printers – for example, inkjet for high-quality color prints and laser for high-speed monochrome prints. Or depending on the focus of your product you might order only one type of printers. For example there are services that provide business card printing only.

Don’t forget about finishing equipment like cutters, folders, and binders, and software for design and print management. Also, consider your space requirements; you’ll need a location that can accommodate your equipment, supplies, and finished products.

Building a Skilled Team

In the digital printing business, the quality of your products is largely dependent on the skills of your team. Hiring experienced designers and print technicians will ensure your prints meet the highest standards. Training opportunities should also be provided to keep your team abreast of the latest trends and technologies in the industry. Your team training and selection should be based on your USP and focus. For example if you provide one-day printing services you need to take that into consideration.

Legal and Regulatory Requirements

Ensure you meet all legal and regulatory requirements for starting a business in your location. This might involve registering your business, obtaining necessary permits or licenses, and understanding your tax obligations. It’s advisable to consult with a business advisor or legal professional to ensure you’re fully compliant.

Marketing Your Business

Once your business is ready to launch, you’ll need to attract customers. Develop a robust marketing strategy that includes both online and offline methods. Having a professional website, engaging in social media marketing, and leveraging SEO can help you reach a wider audience online. Traditional marketing methods like networking, attending industry events, and direct mail can also be effective. You could also employ flyer and leaflet distribution service to target specific geographic areas. This service provides a tangible and localized approach that complements your online efforts. It ensures a comprehensive marketing strategy that reaches diverse audiences through digital and traditional channels.

Offering Exceptional Customer Service

In a competitive industry like digital printing, providing exceptional customer service can set you apart. Strive to exceed your customers’ expectations with high-quality prints, fast turnarounds, and personalized service. A satisfied customer not only brings repeat business but can also become a powerful advocate for your brand.

Starting a digital printing business involves careful planning and execution, but the potential rewards are significant. With a clear understanding of the market, the right team and equipment, and a strong commitment to customer satisfaction, your business can carve a niche in this exciting and evolving industry.

Innovating and Adapting to Change

The digital printing landscape is constantly evolving, with new technologies and trends emerging regularly. As a business owner, it’s crucial to stay ahead of these changes and be ready to adapt your business model accordingly. Whether it’s embracing eco-friendly printing methods, adopting the latest design software, or integrating AI technology for improved efficiency, being innovative will help you stay competitive and relevant in the market.

Building Partnerships

Forming partnerships with other businesses can be a powerful strategy to grow your digital printing business. For example, partnering with graphic designers, marketing agencies, or event planners can lead to a steady stream of work. Also, consider working with suppliers who can offer quality materials at competitive prices. These relationships can enhance your service offering, improve your bottom line, and expand your network.

Monitoring and Improving Business Performance

Finally, it’s essential to regularly monitor your business performance against your goals. Use key performance indicators (KPIs) such as revenue growth, customer satisfaction rates, and production efficiency to gauge your success. Regularly reviewing these metrics will help you identify areas where you’re doing well and where improvements are needed. In addition to that you can find new opportunities that way for expanding your product portfolio. For example numerous businesses saw there is demand for lettering stickers and started providing that at scale.

Moreover, don’t be afraid to seek feedback from your customers. They can provide invaluable insights into your product quality, customer service, and overall performance. Use this information to continually refine your operations and services, ensuring your digital printing business remains a cut above the rest.

Starting a digital printing business can be a complex process, but with the right planning, team, and an adaptive mindset, you can position your enterprise for success in this dynamic industry.

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Print Shop Business Plan Template

Written by Dave Lavinsky

Print Shop Business Plan

You’ve come to the right place to create your Print Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their print shops.

Below is a template to help you create each section of your Print Shop business plan.

Executive Summary

Business overview.

Quick Process Print Shop is a startup printing company located in Cypress, Texas. The company is founded by Taylor Owen, a senior print manager who has been in business for over twenty years while working for a nationally-known chain of print shops. Taylor has garnered a high degree of respect and a large following of those who count on his printing abilities for every project they have. As a result, Taylor is confident he will be able to take his depth of experience and wide customer base with him as he opens his own print shop. The emphasis will be on commercial and individual clients seeking printing for any number of projects, including printing and binding of diverse materials.

Quick Process Print Shop will follow its name by offering unparalleled turnaround times for printing projects that competitors do not offer, in addition to offering numerous binding options, folder or book covers, paper stock assortments, and other customized ways to bring each customer’s vision to reality. The products and services will align to create the Quick Process Print Shop; the premier printing facility in Cypress, Texas.

Product Offering

The following are the services and products that Quick Process Print Shop will provide:

• One to four-color printing using CMYK color process
• Printing stock paper or custom, cut-to-size paper
• One-hour turnaround time on select printing projects
• Staple-bound or comb binding in wide variety of colors
• Print and bind corporate folders, presentation binders, brochures
• Custom designs, including holographic and 3D layout
• Printing wedding, birthday, anniversary invitations
• Printing personal/corporate letterhead, business cards

Customer Focus

The target audience for Quick Process Print Shop will be individuals and corporations, along with community, civic and government entities within the greater Cypress and Houston regions. The individuals with personal or business projects will be primary targets, as will administrative managers of corporations, and civic and government entities within the area. Also targeted will be non-profit organizations that will need printed materials on an on-going basis. Whether the client is an individual or corporate account, Quick Process Print Shop will dedicate the experienced full staff of the company to execute excellent results for each client.

Management Team

Quick Process Print Shop will be owned and operated by Taylor Owen. He recruited his former print coordinator, Derek Manahan, to be the Office Manager. His responsibilities will include overseeing employees and day-to-day operations of the print shop.

Taylor Owen is a graduate of the University of Texas, where he graduated with a Bachelor of Arts degree in Design. He has been working for a nationally-known chain print shop for over twenty years as the Print Manager, where he has developed his expertise and dedication to perfectly execute each printing project.

Derek Manahan has been the print coordinator, working under the direction of Taylor Owen, for the past ten years at the same chain print shop. Derek holds a commercial printing certification from Cypress Community College. Derek’s organizational and administrative skills have propelled the former print coordinator to new heights of efficiency and turnaround times for clients; as such, the high expectation is that he will do so again for the Quick Process Print Shop in his new role as Office Manager.

Success Factors

The Quick Process Print Shop will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team at Quick Process Print Shop
• Guaranteed fastest turnaround time on select print projects, making the company the fastest in the region to turn projects around.
• Quick Process Print Shop offers the best binding pricing in town. Their pricing structure for over twenty types of available bindings is the most cost effective compared to the competition.

Financial Highlights

Quick Process Print Shop is seeking $200,000 in debt financing to launch its print shop. The funding will be dedicated toward securing the office space and purchasing office and print equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing campaigns and association memberships. The breakout of the funding is below:

• Office space build-out: $20,000
• Office and print equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Quick Process Print Shop.

Company Overview

Who is quick process print shop.

Quick Process Print Shop is a newly established full-service print shop in Cypress, Texas. Quick Process Print Shop will be the most reliable, cost-effective, and efficient choice for customers in Cypress and the surrounding communities. Quick Process Print Shop will provide a comprehensive menu of printing and binding services for individuals, corporations, civic, and governmental entities in Cypress. Their full-service approach includes a comprehensive set of standard and customized printing and binding processes, designed to meet every customer’s needs.

  Quick Process Print Shop will be able to manage small to oversized printing projects, as well as projects that include binding or other special treatments, and will do so on select projects within a very fast turnaround process. The team of professionals are highly qualified and experienced in printing and management of day-to-day operations and print coordination. Quick Process Print Shop removes all headaches and issues of the printing and binding process and ensures all issues are taken care of expeditiously, while delivering the best customer service.

Quick Process Print Shop History

Quick Process Print Shop is owned by Taylor Owen, a former Print Manager for a nationally-known chain print shop. Taylor Owen is a graduate of the University of Texas, where he graduated with a Bachelor of Arts degree in Design. During his many years of printing, Taylor developed a high degree of expertise within his craft and used that dedication to perfectly execute each printing project. He gained the trust of his clients during twenty years of printing and binding projects; those relationships will now stabilize the revenue for the Quick Process Print Shop while the clientele grows and projects increase in size and number.

Since incorporation, Quick Process Print Shop has achieved the following milestones:

• Registered Quick Process Print Shop as a C-corporation, to transact business in the state of Texas.
• Has a lease contract in place for 10,000 square feet at the building Quick Process Print Shop will utilize.
• Reached out to numerous corporate contacts to secure advance contracts for Quick Process Print Shop.
• Began recruiting a staff of Quick Process Print Shop employees.

Quick Process Print Shop Services

The following will be the services Quick Process Print Shop will provide:

• One to 4-color printing using CMYK color process
• Print and bind corporate folders, presentation binders

Industry Analysis

The Print Shop industry is expected to grow over the next ten years to over $483 billion. The growth will be driven by an increased print market for packaging, which is expected to rise by 66 percent in the coming decade. The market for printing books will decrease in the coming ten years by 15 percent; however, the need for commercial, business, and personal printing will increase as expectations for professionally-prepared materials will rise in every market sector. Future parameters, including an uncertain economy or supply-chain shortages, could impact the printing industry; however, all industry markets will have the same issues in play should such uncertainties come about. Costs will likely be reduced as print collaborations and partnership work together to lower costs, while increasing efficiencies, particularly on large-volume projects.

Customer Analysis

Demographic profile of target market.

Quick Process Print Shop will target individuals or entities required printing or printing and binding services in the Cypress, Texas region. They will target individuals, corporations, civic or governmental agencies, as well as non-profits, and other associations who need printing and/or binding services. .

Customer Segmentation

Quick Process Print Shop will primarily target the following customer profiles:

• Individuals
• Corporations (for-profit/non-profit)
• Civic/community entities
• Governmental agencies

Competitive Analysis

Direct and indirect competitors.

Quick Process Print Shop will face competition from other companies with similar business profiles. A description of each competitor company follows:

TJ’s Speedy Print Shop

PJ’s Speedy Print Shop provides customer self-service printing using copy machines. A customer can select a copy machine when bringing in documents or a flash drive document to be printed. The copy machines print and collate the projects per the instructions of the customer using self-instruction on a self-serve copy machine. Standard materials, such as paper and staples are provided for a fee. While copies are printed at-will and offer a fast turnaround, no binding services are offered. Color copies, customized print processes, high-quality color separation and other quality services are not offered within this self-serve model.

The owner of TJ’s Speedy Print Shop, legally registered as a limited liability company, has been in business for over thirty years and the shop is well-established as a neighborhood copy and print shop. The motto is “Your Printing Your Way” and the focus is on speed and accessibility, as the print shop is open 24 hours per day. An employee is always on site to assist customers who walk in and a full-time repair person oversees the copy machines. The print shop owner, Tomas Johanson, has been talking to customers about retiring; the outcome of his retirement for the print shop is unknown.

RiverEdge Printing & Packing Services

RiverEdge Printing & Packing Services is located in Houston, Texas and is a legal entity formed to serve the grocery store market sector within the regional area. Originally a sole proprietorship, the company was reframed legally as a C-corporation five years ago, when the family-owned business leadership changed from the father to the son. The company prints commercial projects only, focused on printing grocery bags, grocery boxes, packaging materials and other ancillary products that serve one national chain customer with 583 grocery stores in the chain. Products are printed, collated, glued, bound and packed according to the client specifications and the long-term contract is renewed yearly. The labor union is represented in this company, which requires contract negotiation on a yearly basis.

Excelsior Printing Company, Inc.

Excelsior Printing Company, Inc. is a nationally-recognized book printing company known for the 4-color printed, paper-over-board books they produce for children. This specialty printing company faces competition from Asian print providers; however the company provides a fast turnaround on projects that are short and follow a company template for printing production. Based in Houston, Texas, the company is held by two shareholders who take pride in the quality of books produced and the expediency offered in a process they’ve titled, “Fast Track” shipping. Fast Track shipping guarantees printed books will be delivered to bookstores within 4 weeks of a print order placed with Excelsior Printing Company, Inc. This guarantee provides the fastest delivery schedules of any printer in the U.S.

Competitive Advantage

Quick Process Print Shop will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of Quick Process Print Shop employees, who will work with each client to ensure orders are correctly entered into the system, printed and delivered according to specifications.
• The comprehensive menu of services offered by Quick Process Print Shop outshines all other competitors in terms of the variety of printing and binding processes offered, quality maintained and turnaround delivery times guaranteed.
• Quick Process Print Shop offers comparable pricing for printing and binding. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Quick Process Print Shop will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees that is able to provide comprehensive printing and binding services for each client, including customized sizes, materials, designs or other parameters needed for completion of the project.
• Competitive prices with on-the-job service representatives to assist every step of the way.
• Binding products and services to compile corporate reports, organization presentations, and other documents or materials.
• Guaranteed fastest turnaround service for select projects.
• Reasonable pricing for outstanding results.

Promotions Strategy

The promotions strategy for Quick Process Print Shop is as follows:

Word of Mouth/Referrals

Taylor Owen has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. They have communicated to Taylor that they kept renewing their contracts because they were happy with the service Taylor was providing. Once Taylor Owen advised them he was leaving to open his own print shop, they agreed to follow him to his new company and help spread the word of the Quick Process Print Shop.

Professional Associations and Networking

Quick Process Print Shop will become a member of commercial and residential professional associations within the region, due to the fact that each entity will need print services internally for a variety of projects that will need completion. In return, Quick Process Print Shop can offer reduced pricing for community efforts at fund-raising or other worthy causes by way of reciprocation and appreciation for the associations.

Print Advertising

As a printing company, Quick Process Print Shop, will advertise via printed pieces that describe the full range of services offered by Quick Process Print Shop. These printed pieces will be delivered to each resident in Cypress, Texas as a drop-in card inside The Cypress Daily, a city newspaper with a circulation of over 500,000 residents.

Website/SEO Marketing

Quick Process Print Shop will utilize their in-house employees who designed their print ads to also design their website. The website will be well organized, informative, and list all their services that Quick Process Print Shop is able to provide. The website will also list their contact information and list the multiple print and binding services and products available. A short-term social media marketing manager will also manage the website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Fast Printing Cypress” or “print and bind near me”, Quick Process Print Shop will be listed at the top of the search results.

The pricing of Quick Process Print Shop will be moderate and on par with competitors so customers feel they receive excellent value and quality when purchasing their services.

Operations Plan

The following will be the operations plan for Quick Process Print Shop. Operation Functions:

• Taylor Owen will be the Owner and President of the company. He will act as the Senior Print Manager to oversee all major print projects, build client relationships and represent the company within the greater Cypress region. Jay has spent the past year recruiting the following staff:
• Derek Manahan – Office Manager who will manage the day-to-day operations of print projects and oversee the employee team.
• Shelly Duhane – Staff Bookkeeper, who will manage the financial accounts and compile records for payroll and tax purposes.
• Kelly Martin – Social Media Marketing Manager who will develop all initial marketing strategies for Quick Process Print Shop during the first three months of business.
• Carl Snowdon – Maintenance Manager who will provide all equipment and premises maintenance at the property.

Milestones:

Quick Process Print Shop will have the following milestones complete in the next six months.

• 5/1/202X – Finalize contract to lease location space
• 5/15/202X – Finalize personnel and staff employment contracts for the Quick Process Print Shop
• 6/1/202X – Finalize long-term contracts for Quick Process Print Shop clients
• 6/15/202X – Begin networking at regional association events
• 6/22/202X – Begin moving into Quick Process Print Shop location
• 7/1/202X – Quick Process Print Shop opens its building for business

Quick Process Print Shop will be owned and operated by Taylor Owen. He recruited his former printing coordinator, Derek Manahan, to be his Office Manager to help manage the office and day-to-day operations.

Taylor Owen graduated from the University of Houston with a Bachelor of Arts degree in Design. He has been employed by a local printing company for over twenty years as a Print Manager. Jay has successfully secured the assurances of former clients that they will bring their business needs to the Quick Process Print Shop upon opening and he is in the process of obtaining new long-term contracts with corporate clients.

Derek Manahan has been the print coordinator, working under the direction of Taylor Owen, for the past ten years at the same chain print shop. Derek holds a commercial printing certification from Cypress Community College. Derek’s organizational and administrative skills have propelled the former print coordinator to new heights of efficiency and turnaround times for clients; as such, the high expectation is that he will do so again for the Quick Process Print Shop in his new role of Office Manager.

Financial Plan

Key revenue & costs.

The revenue drivers for Quick Process Print Shop are the fees they will charge to the clients for their services and products .

The cost drivers will be the overhead costs required in order to staff and equip the Quick Process Print Shop location. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Quick Process Print Shop is seeking $200,000 in debt financing to launch its property management business. The funding will be dedicated toward securing the location space and purchasing printing equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Projects, Services and Products Sold Per Month: 600
• Average Fees per Month: $55,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, print shop business plan faqs, what is a print shop business plan.

A print shop business plan is a plan to start and/or grow your print shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Print Shop business plan using our Print Shop Business Plan Template here .

What are the Main Types of Print Shop Businesses?

There are a number of different kinds of print shop businesses , some examples include: Digital printing, Offset lithography printing, Screen printing, , and 3D printing.

How Do You Get Funding for Your Print Shop Business Plan?

Print Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Print Shop Business?

Starting a print shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Print Shop Business Plan - The first step in starting a business is to create a detailed print shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your print shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your print shop business is in compliance with local laws.

3. Register Your Print Shop Business - Once you have chosen a legal structure, the next step is to register your print shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your print shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Print Shop Equipment & Supplies - In order to start your print shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your print shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Printing and Photocopy Business Plan Sample

Fill the form to download printing and photocopy business plan example.

Starting a 3D printing business or other types of printing business has many benefits. It is very easy to get started with a very low investment from your home, or you can increase its size depending on your investment.

In order to launch this business successfully, you will need to prepare comprehensive printing and photocopy business plan which will lay the foundations for future business operations and decisions.

If you are wondering how to write one, then here is a printing and photocopy business plan sample  to help you write your own.

Executive Summary

Thinktank will be a business service provider based in Miami, Florida. Founded by Mrs. Cindy Smith, Thinktank will offer a variety of business services including postal, shipping, faxing, and copying to the local residents. While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix. The local area has been in dire need of a service of this type for some time and Thinktank plans to adequately serve them through the consistent delivery of real-time business solutions.

The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must acquiesce. The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day-to-day operations of the organization.

To read the complete executive summary click here

Useful Resource:   How to write an executive summary for a business plan

Financial Highlights

View the full financial highlights by downloading the pdf

Startup Summary

For a detailed startup summary, click here to download a pdf

Industry at a Glance

Click here to read more about the industry at a glance.

Key External Drivers

Industry activity is mostly affected by the level of outsourcing of non-core activities. A growing trend of outsourcing administration functions has resulted in significant growth in revenue in the past. Although rising competition from other industries is now occurring.

Download the pdf file here for a complete guide on key external drivers

SWOT Analysis

1. Location. The location is one of the primary strengths of the Thinktank business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.

1. Lack of funding. Funding is the sole weakness of the Thinktank business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable, sustainable business.

Opportunities

1. Limited competition. The limited amount of local competition  is the primary opportunity for Thinktank as it will give the  organization the opportunity to develop a loyal customer base  while erecting barriers to entry.

1. Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.

Click here to download the pdf for complete detail of the SWOT analysis.

Financial Indicators

To learn more about financial indicators, click here to download the pdf

Projected Cash Flow

Click here to download the pdf to view the full projected cash flow

Projected Balance Sheet

Click here to download the pdf to view the full projected balance sheet

Click to view the faxing and printing and photocopy business plan. Our experienced MBA business plan writers professionally write each business plan and work with you to develop a winning plan.  Your business plan can look as polished and professional as this sample business plan, we provide real sample business plans free of charge.

Business Plan Sample for Printing and Photocopy Business

Download Printing and Photocopy Business Plan Example PDF

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Manufacturing Business Plan PDF Example

• May 7, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful manufacturing business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your manufacturing business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a manufacturing business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the manufacturing industry, this guide, complete with a business plan example, lays the groundwork for turning your manufacturing business concept into reality. Let’s dive in!

Our manufacturing business plan covers all essential aspects necessary for a comprehensive strategy. It details operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

• Executive Summary : Provides an overview of the manufacturing company’s business concept, market analysis , management, and financial strategy.
• Facilities & Equipment: Describes the facility’s capabilities, machinery, and technological advancements.
• Operations & Supply: Outlines the production processes, supply chain logistics, and inventory management.
• Key Stats: Offers data on industry size , growth trends, and market positioning.
• Key Trends: Highlights significant trends impacting the industry, such as automation and localization.
• Key Competitors : Analyzes primary competitors and differentiates the company from these rivals.
• SWOT: Analyzes strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Outlines tactics for attracting new contracts and maintaining client relationships.
• Timeline : Sets out key milestones from inception through the first year of operations.
• Management: Information on the management team and their roles within the company.
• Financial Plan: Projects the company’s financial performance over the next five years, detailing revenue, profits, and anticipated expenses.

Manufacturing Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your manufacturing business plan, offering a concise overview of your manufacturing facility and its products. It should detail your market positioning, the range of products manufactured, the production process, its location, size, and an outline of day-to-day operations.

This section should also explore how your manufacturing business will integrate into the local and broader markets, including the number of direct competitors within the area, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

Facilities & equipment.

Describe your manufacturing facility. Highlight its design, capacity, and technology. Mention the location, emphasizing accessibility to transport routes. Discuss advantages for efficiency and cost management. Detail essential equipment and its capabilities.

Operations & Supply Chain

Detail product range. Outline your operations strategy for efficiency and scalability. Discuss supply chain management. Highlight sourcing of materials, inventory control, and logistics. Emphasize strong partnerships with suppliers and distributors.

Make sure to cover here _ Facilities & Equipment _ Operations & Supplies

Market Overview

Industry size & growth.

Start by examining the size of the manufacturing industry relevant to your products and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends , such as the increasing demand for sustainable manufacturing processes, automation, and advanced materials. For example, highlight the demand for products that utilize eco-friendly materials or energy-efficient production techniques, alongside the rising popularity of smart manufacturing.

Key Competitors

Then, consider the competitive landscape, which includes a range of manufacturers from large-scale enterprises to niche firms. For example, emphasize what makes your business distinctive, whether it’s through advanced technology, superior product quality, or specialization in certain manufacturing niches. This section will help articulate the demand for your products, the competitive environment, and how your business is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for your manufacturing business. Highlight Strengths such as advanced production technology and a skilled workforce. Address Weaknesses, including potential supply chain vulnerabilities or high production costs. Identify Opportunities like emerging markets for your products or potential for innovation in production processes. Consider Threats such as global competition or economic downturns that may impact demand for your products.

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, trade shows, digital marketing, and strategic partnerships. Emphasize the importance of showcasing product quality and technological advantages to differentiate your business in the market.

Finally, create a detailed timeline that outlines critical milestones for your manufacturing business’s launch, marketing initiatives, customer acquisition, and expansion goals. Ensure the business progresses with clear direction and purpose, setting specific dates for achieving key operational and sales targets.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the manufacturing business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the manufacturing business toward its financial and operational goals.

For your manufacturing business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your manufacturing business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your manufacturing business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

The Unique Burial of a Child of Early Scythian Time at the Cemetery of Saryg-Bulun (Tuva)

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Pages:  379-406

In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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