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Language School Business Plan

A language school can create an enduring income stream by providing top-notch language courses and pricing itself competitively. But to be that successful you will need everything well-planned.

Need help writing a business plan for your language school business? You’re at the right place. Our language school business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Language School Business Plan?

Writing a language school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Language school services:.

Highlight the language school services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of language school business you run and the name of it. You may specialize in one of the following language school businesses:

• General language school
• Business language school
• Exam preparation school
• Kids language school
• Online language school
• Describe the legal structure of your language school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established language school business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your language school business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Product & Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your program offerings:

An overview of the languages taught and the competency levels they are geared towards (such as beginner, intermediate, and advanced) should be mentioned.

Course structure:

Teaching methodologies, additional services.

In short, this section of your language school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your language school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your language school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for language school, such as language learning software, classroom technology, computers & laptops, language lab equipment, textbooks & teaching materials, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your language school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your language school business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your language school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample language school business plan will provide an idea for writing a successful language school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our language school business plan pdf .

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Frequently asked questions, why do you need a language school business plan.

A business plan is an essential tool for anyone looking to start or run a successful language school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your language school business.

How to get funding for your language school business?

There are several ways to get funding for your language school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your language school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your language school business plan and outline your vision as you have in your mind.

What is the easiest way to write your language school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any language school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good language school business plan help me secure funding?

Indeed. A well-crafted language school business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a language school business plan?

Marketing strategy is a key component of your language school business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Home » Sample Business Plans » Education » School

How to Write a Language School Business Plan [Sample Template]

Do you want to start a language school and need to write a plan? If YES, here is a sample language school business plan template & FREE feasibility report. English is the official language in the United States and there are migrants and students who intend working or studying in the United States who would need to first enroll and pass through a language school before they can be fully integrated into the society, hence the viability and profitability of language schools in the United States of America.

If you want to start a language school, it would be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged to ensure that they carry out thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time in it.

A Sample Language School Business Plan Template

1. industry overview.

Generally, players in the Language Schools industry offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities. Schools teach foreign languages, sign language and English as a second language. Please note that the Language Schools industry does not include language instruction software.

Over the years, per capita disposable income and international travel by US residents have grown, thus providing remarkable growth for the Language Schools industry. Going forward, the industry will build on its success in the online, corporate and international markets to fuel growth.

So also, steady immigration levels will aid long-term demand for English-language courses in the domestic market. Demand for language training will also grow as the US population becomes more diverse and businesses attempt to target the new demographic markets. Nevertheless, competition from language instruction software continues to pose a threat to the industry.

The Language Schools industry is indeed a large and thriving industry. Statistics has it that the Language Schools industry in the united states of America is worth billion, with an estimated growth rate of 1.3 percent within 2012 and 2017.

There are about 13,324 registered and licensed Language Schools scattered all around the United States of America and they are responsible for employing about 36,078 people. Alexander Language Schools, Berlitz, Language Leaders Franchising and Rosetta Stone Inc. are the market leaders in this industry, they have lion market shares in the industry.

A report released by IBISWorld shows that as with most industries in the education sector, wages, which include salaries and benefits, account for the largest cost to industry operators. This industry requires instructors, researchers and program developers, as well as employees who perform administrative and management duties.

The report also shows that in 2017, wages are estimated to account for 35.3 percent of revenue. Language schools usually deliver training on a face-to-face basis in small groups, which is highly labor-intensive. On the other hand, establishments can expand facilities and purchase equipment according to need, thereby reducing the level of capital needed to successfully operate in this industry.

Small local operators may even hold language classes in community centers, schools or residential homes. Even though there are loads of players in the Language Schools industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own language school, coupled with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Kings International® Language School is an international private language school that will be located in a well – populated residential estate in Atlantic Avenue, Delray Beach – Florida, United States of America. We are a standard and government accredited language school that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Kings International® Language School is a client-focused and result driven private language school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and parents alike).

We will offer standard and professional language teaching services in a highly secured and conducive learning environment. We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our school.

At Kings International® Language School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationists cum teachers in various languages who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Kings International® Language School will at all times demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely.

We have plans to offer learning platforms to people both online and offline. Our overall business goal is to position our language school to become the leading language school brand in the educational industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years’ of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Delray Beach – Florida is the right place to launch our language school.

Kings International® Language School is founded by Dr. Jenkins Adolphus and his immediate family members. He is an educationist par excellence and has won many awards in the education sector in the United States. Dr. Jenkins Adolphus has both the academic qualification and experience to run a private language school that can favorably compete with other leading language schools not only in Delray Beach – Florida, but also throughout the United States.

3. Our Products and Services

Kings International® Language School is going to offer varieties of learning and instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Foreign languages (French, German, Portuguese, Spanish, Japanese, Mandarin and Arabic et al)
• English as a second language
• Career language training
• Sign language
• Retailing of language books and training materials (DVDs, and CDs et al)

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive language school that will become the number one choice for students in the whole of Delray Beach – Florida. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different levels of learning as it relates to the language of their choice.
• Our overall business goal is to position Kings International® Language School to become the leading language school brand in the language school industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years of operation.

Our Business Structure

It is a known fact that the success of any business is to a large extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Kings International® Language School will build a solid business structure that can support the growth of our language school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the language school of our dream. The fact that we want to become one of the leading language schools in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives. Below is the business structure that we will build at Kings International® Language School;

• Head of School (School Proprietress)

School Administrator

Tutors for Various Languages

• Accountant/Bursar
• Client Service Executive/Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of School/School Coordinator:

• Grows management’s effectiveness by employing, selecting, positioning, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Produces, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing school fees and signing business deals
• Accountable for providing direction for the business
• Creates, interconnects, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• In charge of signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the language school
• Design job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily activities of the language school.
• Teach subjects as assigned by the school administrator
• Establishes foundations in various languages as assigned
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the school
• Contributes his/her quota towards growing the language school
• Receives complaints from students and channel it to the appropriate quarters
• Handles any other duty as assigned by the school administrator

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• In control of preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In authority of developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Kings International® Language School
• Serves as internal auditor for Kings International® Language School

Client Service Executive

• Welcomes / receive students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the students with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build student’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Receives parcels/documents for Kings International® Language School
• Distributes mails in the organization
• Handles any other duties as assigned by the School Administrator
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools’ facility
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours’ basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator.

6. SWOT Analysis

Because of our quest for excellence, Kings International® Language School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured language school that can favorably compete in the highly competitive language schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Kings International® Language School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Kings International® Language School;

As a language school, our core strength lies in the power of our workforce. We have a team with excellent qualifications and experience in languages. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new language school in Delray Beach – Florida, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated language schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the language schools industry is massive considering the number of student cum migrants who would want to learn new languages. In the United States, intensive language and cultural training will remain a popular service. As a standard and international language school, Kings International® Language School is ready to take advantage of any opportunity that comes our way.

The fact that language instruction software is becoming popular, this has resulted to increase in external threats for this industry.

Some other threats that we are likely going to face as a language school operating in the United States of America are unfavorable government policies that might affect private language schools, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the language school line of business is that the keys to attracting students are educational performance and the pass rate of their students in national exams. Any language school that has good records will always thrive.

The demand for the services offered by language schools are driven by the fact that migrants, businesses people, tourists and students would need to learn the language of their host country if they truly want to integrate fully in the country or community.

Economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education. The areas you would need to spend heavily on is in ensuring that your school is up to standard, on advertisements, and insurance policy cover.

Lastly, it is trendier to find language schools leveraging on technology to reach out to students beyond the location where their school is located. With the aid of technology, a language school in the United States of America can enroll and tutor students in any part of the world via online study programs.

8. Our Target Market

As a standard and international language school, Kings International® Language School is going to offer varieties of language instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits from the language schools industry.

Our target market as a private language school cuts across people (students, migrants, tourist, diplomats and business people) of different classes and cultural background whether African, Caucasian, Latinos, Indians, and Asians. We are coming into the language school industry with a business concept that will enable us work with the students at different learning stages.

Our Competitive Advantage

Indeed, the language school industry is highly competitive and the entry barriers are high. As a matter of fact, it is pretty difficult for new entrants to establish themselves in the language school industry. So also, the reputation of the language school is of utmost importance.

We are quite aware that to be highly competitive in the industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable improvement and you should be able to meet the expectations of both students and parents alike.

Kings International® Language School might be a new entrant into the language schools industry in the United States of America, but the management staff and owners of the school are considered gurus. They are licensed and highly qualified educationists/teachers at various levels of language learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Kings International® Language School is established with the aim of maximizing profits in the language schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Kings International® Language School will generate income by offering the following language tutorial services;

10. Sales Forecast

One thing is certain, there would always be students who would need the services of language schools to be able to achieve their educational goals and as such the services of language schools will always be needed.

We are well positioned to take on the available market in Delray Beach – Florida and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the language school and our student base.

We have been able to critically examine language schools in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Delray Beach – Florida.

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown within the period stated above. Also, there won’t be any major competitor (language school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst language schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the language school. We will also ensure that our students’ excellent result from national exams and other exams speaks for us in the market place; we want to build a standard school that will leverage on word of mouth advertisement from satisfied clients.

Kings International® Language School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our language school by sending introductory letters alongside our brochure to schools, corporate organizations and key stake holders in Delray Beach – Florida
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations
• Use friends and family to spread word about our language school
• Introduce Kings International® Language School to learning specialists, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Kings International® Language School on bulletin boards in places like schools, libraries, and local coffee shops.
• Place a small or classified advertisement in newspapers, or local publications about Kings International® Language School.
• Use tutorial referral networks such as agencies that will help match students with Kings International® Language School.
• Join relevant association or body that will enable us network and meet others in same industry.
• Advertise online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our language school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al.
• Engage direct marketing approach.
• Encourage word of mouth marketing from loyal and satisfied students.

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for students in the whole of Delray Beach – Florida which is why we have made provisions for effective publicity and advertisement of our language school. Below are the platforms we intend to leverage on to promote and advertise Kings International® Language School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Delray Beach – Florida
• Engage in roadshows from time to time in targeted neighborhoods in and around Delray Beach – Florida
• Distribute our fliers and handbills in target areas in and around Delray Beach – Florida
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Language schools in the United States of America and of course in all parts of the world charge students per tem/per session and students have the option of either paying their tuitions before resumption or during the school session. Language schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al.

At Kings International® Language School, we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

The payment policy adopted by Kings International® Language School is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulations of the United States of America.

Here are the payment options that Kings International® Language School will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our services.

13. Startup Expenditure (Budget)

In setting up a language school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your language school’s environment is conducive enough for students to learn.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a language school business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to start Kings International® Language School in the United of America;

• Business incorporating fees in the United States of America will cost – $750 .
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of classes, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000 .
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a medium scale but standard language school in the United States of America.

Generating Startup Capital for Kings International® Language School

Kings International® Language School is a family business that will be owned and managed by Dr. Jenkins Adolphus and his immediate family members. They are the sole financiers of the language school which is why they decided to restrict the sourcing of the startup capital for the school to three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and of course their business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Kings International® Language School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best.

Kings International® Language School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Securing a standard facility large enough to accommodate our design: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Language Schools’ Logo: Completed
• Graphic Designs and Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the School: In Progress
• Creating Awareness for the language school in Delray Beach – Florida: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the education industry: In Progress

More on School

How to write a business plan for a language school?

Creating a business plan for a language school is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a language school business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a language school?

• What information is needed to create a business plan for a language school?
• What goes in the financial forecast for a language school?
• What goes in the written part of a language school business plan?
• What tool can I use to write my language school business plan?

Having a clear understanding of why you want to write a business plan for your language school will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a language school business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your language school. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your language school to be in the next three to five years.

Once you have a clear destination for your language school, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

To get visibility on future cash flows

If your small language school runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your language school's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your language school business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your language school's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your language school.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your language school and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your language school's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your language school, let's explore what information is required to create a compelling plan.

Information needed to create a business plan for a language school

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your language school business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a language school

Before you begin writing your business plan for a language school, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your language school.

You might find that there is an increasing interest in language classes tailored for specific industries, such as medical or legal fields. Additionally, market research may reveal that there could be a growing demand for classes that focus on conversational language and cultural integration.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your language school.

Developing the sales and marketing plan for a language school

Budgeting sales and marketing expenses is essential before creating a language school business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and equipment needs of a language school

Whether you are at the beginning stages of your language school or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

A language school might incur staffing costs such as wages for teachers, administrative staff, and support staff, as well as benefits such as insurance and retirement plans. Additionally, the school might incur equipment costs such as computers, audio-visual equipment, furniture, and textbooks.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your language school.

What goes into your language school's financial forecast?

The financial forecast of your language school will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a language school are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

Your language school forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

Ideally, your reader will want to see:

• Growth above the inflation level
• Expanding profit margins
• Positive net profit throughout the plan

Expectations for an established language school will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The projected balance sheet of your language school

Your language school's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your language school's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your language school's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The projected cash flow statement

A cash flow forecast for a language school shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your language school business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a language school.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the language school, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your language school business plan, let's have a look at the written part of the plan.

The written part of a language school business plan

The written part of a language school business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your language school's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your language school's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your language school business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your language school, you may emphasize the proximity to major airports and highways, as well as the potential for a large student base. The area might be close to many tourist attractions, as well as a variety of cultural and recreational activities that could draw students from different backgrounds. You could also point out the potential for the language school to benefit from the presence of other businesses and institutions in the area that could attract potential students. Finally, you may suggest that the area could be an ideal place for students to experience living abroad while enjoying the benefits of a safe and secure environment.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your language school business plan should include a detailed description of what your company sells to its customers. 

For example, your language school might offer language classes in various formats such as one-on-one tutoring, group classes and online classes to meet different needs. Furthermore, your language school could provide translation services for customers who need assistance with converting documents or interpreting conversations. Finally, your language school might also offer cultural activities such as cooking classes or outings to cultural sites to give learners a more immersive experience.

The reader will want to understand what makes your language school unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When presenting your market analysis in your language school business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your language school, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your language school is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include recent high school graduates who are looking to learn a new language before going to college. These individuals may want to use the language skills to both enhance their college applications and to prepare themselves for a global career. They may also be interested in traveling to a country where the language they are learning is spoken.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your language school.

5. The strategy section

When writing the strategy section of a business plan for your language school, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your language school faces a variety of risks. For example, there may be a risk of financial instability due to changes in the market or customer demand. Your school could also face a liability risk if there is an accident or incident on the premises. In such cases, you might be held responsible and be subject to financial losses.

6. The operations section

The operations of your language school must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your language school - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as your physical building and the physical resources within it, such as classrooms, books, and other learning materials. You could also have intellectual property such as your language courses, teaching methods, and curriculum. These could be proprietary and potentially of significant value to your organisation.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a language school business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my language school's business plan?

There are two main ways of creating your language school business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your language school's business plan

Using online business planning software is the most efficient and modern way to write a language school business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your language school's business plan

Outsourcing your language school business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the language school business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your language school's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a language school business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your language school business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a language school. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Management team in a business plan: example and tips
• Tips to present business plan milestones
• How to write the suppliers section of your business plan?
• Business plan myths

Know someone who owns or wants to start a language school? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How To Write a Business Plan for Foreign Language School in 9 Steps: Checklist

By henry sheykin, resources on foreign language school.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you considering starting a foreign language school? With the increasing demand for language proficiency and specialized courses, it's no surprise that the foreign language school industry is booming. According to recent statistics, the global language learning market is expected to reach a value of $54.63 billion by 2027, growing at a CAGR of 6.8% from 2020 to 2027. So, if you have a passion for teaching languages and want to tap into this thriving market, you need a well-crafted business plan. In this article, we'll walk you through the 9 essential steps to write a business plan for your foreign language school, providing you with a checklist to guide you along the way.

Conduct Market Research

Before starting a foreign language school, it is crucial to conduct thorough market research to understand the demand, competition, and potential for success in your target market. This research will enable you to make informed decisions and develop a successful business plan. Here are some important steps to consider:

• Identify your target market: Determine the demographics and characteristics of the individuals who are most likely to be interested in learning a foreign language. Consider factors such as age, occupation, education level, and language preferences.
• Understand the demand: Research the demand for foreign language education in your chosen location. Are there already established language schools? If so, what are their strengths and weaknesses? Are there any gaps or untapped opportunities in the market that you can take advantage of?
• Analyze the competition: Identify and analyze your competitors in the foreign language education industry. Look into their offerings, pricing, teaching methods, and reputation. This will help you differentiate your school and develop unique selling points.
• Assess market trends: Stay up-to-date with the latest trends and developments in foreign language education. This includes advancements in teaching methodologies, emerging technologies, and changes in language learning preferences. Understanding these trends will allow you to adapt and stay ahead of the competition.
• Utilize online resources: Take advantage of online platforms, such as social media groups and forums, to gather insights and connect with individuals interested in learning a foreign language. This will help you gain valuable feedback and tailor your offerings to meet their needs.
• Conduct surveys and interviews: Reach out to potential customers to gather firsthand information about their language learning preferences, pain points, and expectations. This will provide you with valuable insights to shape your curriculum and services.
• Visit local language schools: Get a sense of the local market by visiting existing language schools in your area. Observe their classrooms, speak to teachers or administrators, and gather insights on their operations, strengths, and weaknesses.

By conducting comprehensive market research, you will have a solid foundation for your business plan, allowing you to make strategic decisions and position your foreign language school for success.

Define Target Market And Identify Competitors

Defining the target market is a crucial step in developing a successful business plan for a foreign language school. Understanding the specific demographics and characteristics of your potential students is essential for tailoring your offerings and marketing efforts effectively.

To define your target market:

• Identify the demographics of your ideal students, such as age, occupation, and educational background.
• Research their language learning needs and preferences, including their desired proficiency levels and specific industries they wish to work in.
• Consider the geographic location of your target market to determine whether you will focus on local students or offer virtual classes to a global audience.

Identifying competitors:

Researching and understanding your competitors is crucial for positioning your language school effectively and gaining a competitive edge. By analyzing their strengths and weaknesses, you can identify unique selling points and differentiate your offerings to attract students.

Here are some tips for identifying competitors:

• Conduct online research to identify other language schools in your area or those offering virtual classes.
• Visit their websites and social media profiles to understand their course offerings, teaching methods, and pricing structure.
• Read reviews and testimonials to gauge the satisfaction levels of their students.
• Attend language learning workshops or events in your area to network with professionals in the field and gather insights about potential competitors.
• Consider reaching out to language instructors or former students to gather firsthand information about other schools' strengths and weaknesses.

By defining your target market and identifying your competitors, you can better tailor your offerings and marketing strategies to attract and retain students effectively. This understanding will guide your decision-making process throughout the business plan development and implementation phases.

Create A Mission Statement And Define Business Objectives

In order to establish a clear direction for your foreign language school, it is essential to create a mission statement and define your business objectives. This will serve as a guiding principle for your operations and help you stay focused on your goals.

A mission statement is a concise statement that captures the purpose and values of your language school. It should clearly articulate what your school aims to achieve and how it plans to impact the lives of its students. A well-crafted mission statement not only communicates your school's purpose to potential customers but also acts as an internal motivator for your team.

When creating your mission statement, consider the core values that you want your language school to uphold, the unique qualities that set it apart from competitors, and the impact you wish to make in the language learning industry. Keep it concise, memorable, and aligned with your overall business objectives.

• Include specific language learning goals or outcomes you want to achieve.
• Avoid using jargon or complex language to ensure clarity and understanding.
• Consider involving your team in the process to gain diverse perspectives and ideas.

Business objectives are the specific goals and targets you want to accomplish within a defined timeframe. These objectives should align with your mission statement and provide a roadmap for your language school's growth and success.

When defining your business objectives, it is important to make them measurable, attainable, relevant, and time-bound. This will help you track your progress, assess your achievements, and make necessary adjustments along the way.

Consider setting objectives related to student enrollment numbers, revenue growth, customer satisfaction rates, expansion into new markets, or partnerships with reputable institutions. By clearly defining your objectives, you can effectively allocate resources, make strategic decisions, and drive your language school towards success.

• Regularly review and update your objectives to adapt to changing market conditions and emerging opportunities.
• Align your objectives with your overall business strategy and long-term vision.
• Communicate your objectives to your team to foster a shared sense of purpose and motivation.

Determine The Legal Structure Of The Business

Determining the legal structure of your foreign language school is a critical step in the business planning process. It establishes the framework for how your school will operate, and it has important implications for liability, taxation, and ownership.

1. Research Different Legal Structures: Begin by researching the various legal structures available for your business, such as sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different requirements and implications, so it's essential to understand the pros and cons of each option.

2. Consult an Attorney or Other Legal Professional: To ensure you make a well-informed decision about the legal structure, consult with an attorney or other legal professional who specializes in business law. They can provide valuable guidance and help you navigate any legal complexities.

3. Consider Liability Protection: One important consideration when choosing a legal structure is liability protection. Some structures, like an LLC or corporation, provide limited liability protection, which can shield your personal assets in the event of legal actions or debts incurred by the business.

4. Evaluate Tax Implications: Different legal structures have different tax implications. For example, a sole proprietorship may allow you to report your business income and expenses on your personal tax return, while a corporation may require separate tax filings. It's crucial to understand how each structure impacts your tax obligations.

5. Decide on Ownership and Management: The legal structure you choose will also determine how ownership and management of your language school are structured. For example, in a sole proprietorship, you have complete control and bear all responsibility. In a partnership or corporation, ownership and decision-making may be shared among multiple individuals.

Tips for determining the legal structure:

• Consider seeking advice from other language school owners who have experience with different legal structures.
• Think about your long-term goals for the business and how different legal structures align with those objectives.
• Take into account the administrative and paperwork requirements associated with each legal structure.

Estimate The Startup Costs And Develop A Budget

Once you have conducted market research and defined your target market, it is essential to estimate the startup costs and develop a budget for your foreign language school. This step is crucial in ensuring a solid financial foundation for your business.

Start by identifying all the necessary expenses to establish and operate your language school. Consider costs such as leasing or purchasing a physical space, renovating the premises, acquiring furniture and equipment, and obtaining licenses and permits. Don't forget to account for costs related to technology infrastructure, such as computers, software, and internet connectivity.

Here are some important considerations when estimating startup costs:

Researching Market Rates:

Obtaining quotes:, legal and administrative costs:, marketing and advertising:, contingency fund:.

Once you have estimated your startup costs, it is crucial to develop a comprehensive budget that covers all your expenses and revenue projections. A well-defined budget will help you monitor your financial performance, make informed decisions, and track progress toward your business objectives.

Remember, accurately estimating your startup costs and developing a budget is essential for the long-term success and sustainability of your foreign language school.

Identify Potential Sources Of Funding

Identifying potential sources of funding is a crucial step in the process of starting a foreign language school. Securing adequate funding is essential for covering startup costs, establishing the necessary infrastructure, and implementing effective marketing strategies. Here are some important considerations when identifying potential sources of funding:

• 1. Self-Funding: Consider using personal savings or investments as a primary source of funding. This can give you greater control over the financial aspects of your business and demonstrate your commitment to its success.
• 2. Small Business Loans: Explore the possibility of securing a small business loan from financial institutions or government-sponsored programs. Research the requirements and terms of different loans to find the best fit for your needs.
• 3. Grants and Scholarships: Research available grants and scholarships that are specifically tailored to support entrepreneurial ventures in the education sector. These can provide valuable funding resources, particularly if your school aims to promote language learning in underserved communities or for specific target groups.
• 4. Crowdfunding: Consider utilizing crowdfunding platforms to raise funds for your language school. Craft a compelling campaign that highlights the unique aspects and benefits of your school to attract potential donors or investors.
• 5. Partnerships and Sponsorships: Explore the possibility of establishing partnerships with organizations or businesses that align with your language school's mission and objectives. This can provide access to funding as well as additional resources and support.
• 6. Angel Investors or Venture Capitalists: If your language school has the potential for rapid growth and scalability, explore the option of seeking investment from angel investors or venture capitalists. However, be prepared to present a comprehensive business plan and demonstrate the potential return on investment.
• Research and identify specific grants or scholarships focused on language education to increase your chances of securing funding.
• Develop a clear and comprehensive business plan that outlines your school's potential for growth and profitability to attract potential investors or lenders.
• Consider seeking advice from business mentors or industry experts who have experience in securing funding for educational ventures.
• Networking is key: Attend industry events, join relevant organizations, and connect with professionals who can potentially introduce you to funding opportunities.

Remember, securing funding for your foreign language school is a critical aspect of turning your business idea into a reality. Take the time to explore different options, conduct thorough research, and develop a strategic approach to funding your venture.

Develop A Pricing Strategy

Developing a pricing strategy for your foreign language school is essential to ensure your services are competitive and profitable. Here are some important considerations when determining your pricing:

• Research the market: Conduct thorough market research to understand the pricing ranges for similar language schools in your area or online. This will help you gauge what customers are willing to pay and establish competitive pricing.
• Assess your costs: Calculate your business expenses, including rent, utilities, staff salaries, educational resources, and other overhead costs. Determine how much revenue you need to cover these expenses and make a profit.
• Consider value-added services: If you offer additional services like test preparation or cultural immersion programs, determine how much value they add to your offerings. Consider pricing them separately or bundling them into course packages.
• Segment your target market: Divide your target market into different segments based on their preferences, needs, and ability to pay. Consider offering different pricing tiers or packages for each segment, allowing flexibility and catering to different budgets.
• Competitor analysis: Identify your competitors' pricing strategies and differentiate your school by offering unique features or benefits. Consider pricing slightly higher if you can demonstrate higher quality or specialized courses.
• Subscription or pay-per-class model: Decide whether to offer a subscription-based model where students pay a monthly fee for unlimited classes or a pay-per-class model where they pay for each individual session. Evaluate which option aligns with your objectives and target market.
• Discounts and promotions: Consider offering discounts or promotional packages to attract new students or encourage continued enrollment. However, ensure that these discounts do not compromise your profitability in the long run.
• Flexibility: Build flexibility into your pricing strategy to accommodate changes in market dynamics, customer preferences, and evolving business needs. Regularly reassess and adjust your pricing as necessary.
• Offer flexible payment options, such as installment plans or early bird discounts, to incentivize prompt enrollment.
• Consider offering loyalty programs or referral incentives to encourage student retention and word-of-mouth marketing.
• Regularly monitor and analyze the effectiveness of your pricing strategy to ensure it is generating the desired revenue and remaining competitive.

Create A Marketing And Advertising Plan

In order to promote and attract students to your foreign language school, a well-developed marketing and advertising plan is essential. This plan will help you identify the most effective channels to reach your target market and position your school as a trusted language learning provider. Here are some steps to create an effective marketing and advertising plan:

• Identify your target audience: Determine the specific demographics, interests, and needs of your target market. This will help you tailor your marketing messages and choose the most relevant advertising platforms.
• Define your unique selling proposition: Clearly communicate what sets your language school apart from competitors. Highlight the special features, expertise, or teaching methods that make your school the best choice for language learners.
• Choose advertising channels: Explore various advertising channels to reach your target audience, such as online platforms, social media, print media, radio, or television. Consider the cost, reach, and effectiveness of each channel.
• Create compelling content: Develop engaging and informative content that showcases the benefits of learning languages at your school. This can include blog posts, videos, testimonials, and images that highlight your language instructors, available courses, and success stories.
• Implement digital marketing strategies: Utilize search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Consider using pay-per-click (PPC) advertising, email marketing, and social media marketing to reach a wider audience.
• Build partnerships: Seek partnerships with universities, language institutions, or professional language certification bodies. This can enhance your school's credibility and attract more students.
• Offer special promotions or discounts to attract new students and encourage word-of-mouth referrals.
• Develop partnerships with local businesses that have a similar target market, such as travel agencies or international organizations.
• Host free language workshops or events to showcase your teaching approach and engage with potential students.
• Invest in online advertising platforms that allow you to target specific demographics and geographic locations.
• Monitor and analyze the effectiveness of your marketing activities regularly to make informed adjustments and optimize your efforts.

By creating a comprehensive marketing and advertising plan, you can effectively promote your foreign language school and attract a steady stream of students who are eager to learn languages and achieve their language learning goals.

Develop A Timeline For Implementation And Launch

Once you have completed the necessary steps in creating a business plan for your foreign language school, it is essential to develop a timeline for implementation and launch. This timeline will serve as a roadmap to guide you through the process of starting and launching your language school successfully.

The first step in developing a timeline is to break down the tasks required to start your language school into smaller, manageable components. This will help you determine the specific actions that need to be taken and the order in which they should occur. Consider creating a detailed project plan or using project management software to outline these tasks and their respective deadlines.

Next, assign responsible individuals or teams to each task, ensuring that there is clear accountability for completing them on time. By clearly defining roles and responsibilities, you can ensure that everyone is working towards a common goal and that progress is being made.

To help stay organized and on track, it is also beneficial to create milestones or checkpoints at various intervals throughout the timeline. These milestones can be used to evaluate progress, identify any challenges, and make necessary adjustments to the plan. Regularly reviewing and revising your timeline will help you stay flexible and adaptable to changes that may arise.

Tips for Developing a Timeline:

• Break down tasks into smaller, manageable components.
• Assign responsible individuals or teams to each task.
• Create milestones or checkpoints for evaluating progress.
• Regularly review and revise your timeline as needed.

By developing a timeline for implementation and launch, you are setting yourself up for success. This timeline will serve as a guide, keeping you organized and focused on the key tasks and deadlines. With proper planning and execution, your foreign language school will be ready to make its mark in the market.

In conclusion, writing a business plan for a foreign language school involves conducting thorough market research, defining target market and competitors, creating a mission statement and business objectives, determining the legal structure, estimating startup costs and developing a budget, identifying potential sources of funding, developing a pricing strategy, creating a marketing and advertising plan, and developing a timeline for implementation and launch. By following these nine steps, you can effectively plan and establish a successful foreign language school that can cater to the needs of diverse learners and generate revenue through various models and additional services.

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Rethink Your Language School Business Plan To Maximize Profit

Language schools have a significant impact on the economy. Surprised? Don’t be. Language instruction has proven to have impressive financial benefits in the countries where the industry is abloom. In fact, a 2014 BVA study by Campus France for French Language Training in France says that FSL (French as a second language) training provides $2.1 billion in direct economic profit to France. Moreover, the study pointed to a number of additional positive impacts of language instruction on the economy, beyond the net fund. These include:

41% of international students work while in the country, contributing to public health and social security funds as a result. Interestingly, the students themselves rarely benefit from the programs themselves.

85% of survey respondents have the intention to return to france as tourists in the future., 70% indicated their study experience would compel them to purchase french products. nearly 80% stated it would increase their desire to work with french companies..

This trend is great news for language school owners. Of course, there is the benevolent factor of contributing to your country’s economy. But, it’s also impressive that language schools are a profitable business that may influence an entire economy. Is it really true, though? Are language schools profitable? Absolutely. Language instruction is a multi-billion dollar industry. There is money in education! Is your language school reaping the full benefits of the fruitful market?  Read on to learn how to make your language school profitable.

Get Creative with Your Language School’s Business Model

The answer to making money as a language school owner is all about building a school business model  or plan that maximizes profit. Most private schools operate under the same simple business model — students enroll and pay a fee for a fixed period. They take lessons in a physical classroom with a teacher . The product being sold — classroom learning. But what happens if you push beyond that?

There are other ways to operate a school that optimizes both profit and student learning. If your current business plan not working, it is time to look at other options. And there are plenty. Think about the business models for schools below, as described by Terry Phillips in El Gazette, an international ELT newspaper. This may be the change you need to make to produce the business results you desire.

The Supermarket

Do you ever walk into the store for a single thing, let’s say toilet paper, and come out an hour later with a full basket? This is how most supermarkets work: the store offers a small, limited amount of staple products for below the market price to get customers in the store. Upon the first step of the customer through the door, the rest of the business scheme is set to persuade the customer to do all of his or her shopping in one place. The prices of other products may usually be higher than at other stores — but, hey, you’re already here.

A language school using this business model would offer basic/beginner courses at a low price. Once those students advance their skills, they are more likely to remain with the same supplier for higher-level courses. Those, of course, will be more expensive — but familiarity and customer loyalty play a crucial role here.

Most hotels do not actually gain their main income from renting out rooms. In fact, most hotels aim to get the highest occupancy rate every night to gain a large audience to whom they may sell goods and services. Ever check the price on water bottles in the hotel room mini fridge? That’s where the hotel’s profit comes from! The customer comes for the room, and spends money on easily accessible goods and services. And that’s a lot more profitable.

For a language school, the hotel model would work like this: the language courses at a low rate pull in students, while the joint coffee shop, bookshop, bar or restaurant make the money. You may also make money on immersive language trips, which your students will invest in if they feel like they are saving money on the courses themselves.

The Airline

Voyage accounting is the business  model all airlines use. What does it mean? It means that each trip, from start to finish, is one transaction, a single product. Once a plane takes off, the product may no longer be sold — so any empty seat is lost money. The key concept is to sell every last product before a set deadline.

A language school of this type would offer incentives in a form of discounts or other benefits for enrolling in courses very early or very close to the deadline. To really get into the spirit of the model, you may also offer sandwiches and refreshments in the classroom.

The Leisure Club

What happens if you do the exact opposite of what is a typical language school model ? Whereas a typical school has a specific time when it provides its service to its students en masse, the leisure club model provides the service during the time that the customer chooses.

To apply this model to a language school, one could implement a self-access center with staff available to guide and set learning objectives. It also has levels of membership, including a membership with the advantage of a one-to-one trainer.

The Fast Food Restaurant

There is a reason the fast food restaurant business model is so effective — it offers a limited range of products of equal quality at various franchises for a low price. Anything additional, such as condiments, is an extra charge. The key that attracts customers is consistency of quality and service. A language school following this model would offer a limited number of short-term, low-cost courses. The content of the courses would be exactly delineated across various sites. Create a consistent, high-quality language instruction model in various locations, and you will create a trustworthy brand that appeals to students all over the world.

The Fashion Boutique

Do you ever wonder how those haute culture stores with $2,000 sweaters make their money? Who would buy such a thing? What makes boutiques work is only a handful of patrons. Sure, the majority of people walking in or window shopping will not purchase a thing. But, once a single highbrow customer enters and buys the sweater, the purchase not only covers the cost of goods but the total cost of design and production. Multiply that occasion to a handful times a month, and the store has made a profit. That’s why most boutiques have a very healthy profit margin.

A boutique business model applied to a language school would sell a limited number of seats to very expensive courses each year. The course would most likely be a highly specialized ESP (English for Specific Purpose) that would attract a niche audience that may pay the price tag.

Know the Metrics of School Business Growth

In order to increase profit, language schools need to focus on the metrics that influence those numbers. There are eight key areas identified by school business experts that play a role in the financial success of the business:

 1. LANGUAGE SCHOOL Retention rate

To increase your language school retention rate , focus on communicating with the parents. The efficiency of the system of communication between the school and parents will control how the parent perceives the school their child attends. If a parents dislikes how a school handles communication, he or she will not only pull the student, but compel other families to leave, as well. On the other hand, happy parents make the best ambassadors for your brand!

What is the number of prospects that see your advertisement or hear about your language school through word-of-mouth ? That is your company’s traffic. How do you increase that number? Social media advertising is key here — some of the most accessible and high-traffic platforms available.

3. Inquiries

Your website is the determining factor in how your language school handles enrollment inquiries. It will either turn prospects into applicants or give your school a bad name and turn them away. Make your school’s website user-friendly, clean and interesting with a good layout and quality content. This is the platform that parents will use for all types of inquiry — from basic information about the school to filling out application forms.

4. LANGUAGE SCHOOL ENROLLMENTS

With proper marketing, solid branding, and happy parents, your enrollment rates will climb. While this is your ultimate goal, keep in mind that it takes all eight to keep your school successful.

5. Children per Family

How many children a family has may seem like a strange metric for a business. However, imagine this — you have a family who is a perfect fit with your program, who trust your school enough to enroll all three of their children. The parents are more involved in volunteering and you get to know the children on a better level that enhance both their education and interpersonal skills. That’s a solid relationship to have on a community level as well as a great factor for your retention rate and word-of-the-mouth marketing.

6. AVERAGE LANGUAGE SCHOOL PROGRAM TUITION

As the rate of your inquiries increases, you may be more selective with who you enroll. This also means that you may increase the tuition rate, as more demand and limited supply equals a product of a higher market value. Your tuition should be increasing every year, at minimum to keep up with inflation.

7. LANGUAGE SCHOOL PROGRAMS PER CHILD

Being able to offer a selection range is good for any type of business. A language school should have a selection of programs that will appeal not only to students of various levels of language skills, but to those interested in specialized programs (think Business English or English for Technology). Constantly test and develop new programs, while also marketing these programs to your current and prospective parents.

8. Profit Margin

Do you know the profit margin per child? Most schools get stuck at ten percent. How do you get yours higher? Focus on better business management. With the right focus (and by applying the tips below!) your school should and will do better.

Tips on Maximizing Profit when Starting an ESL School

Approach sponsors in intelligently.

  Have a smart plan for how you approach sponsors and how you utilize their business that benefit you both. Take the example of Jean Joachim, author of Beyond the Bake Sale , who held successful fundraisers for schools in New York City for years. He often used the tactic of partnering up with local stores that gave a percentage of sales during certain hours to the school. He says that people love shopping while feeling good about the money they have spent. “One night at Barnes & Noble we handed out fliers to other, non parent customers, explaining that they could help the neighborhood school just by checking out at a designated register. People were thrilled to help,” he says in his fundraising for schools book. Consider collaborating on such events with local stores and restaurants. When you meet with the businesses, mention that an event like this brings in more customers, acts as advertisement to the establishment, and is a great way to give back to the community.

  Involve Students

When potential donors see the face of the child who will directly benefit from their funds, they are more likely to give more. Plus, getting the students involved makes for great community-building activity. Ask for donations from both parents and local businesses! Schools often ask for and receive glue sticks, coloring pencils, handwriting pens, tissues, whiteboard pens and paper.

OPTIMIZE LANGUAGE SCHOOL STAFFING AND Site

According to school business manager Nazli Hussein, schools need to be resourceful with their staff. He also suggested that schools could allow the school itself to generate income . To generate and save funds, Hussein suggests that schools:

• Share services such as site, finance and human resources teams with other schools
• Outsource staff with specialized skills to schools that need the support but cannot afford full-time staff
• Employ a procurement consultant
• Hire a timetabling consultant to improve efficiency of staff
• Hire volunteers and employ parents
• Rent out school spaces. Consider hiring out car parks, IT equipment and catering facilities
• Offer a varied timetable of evening and weekend adult education classes
• Set up an on-site cafe to generate income from pupils, staff and visitors

Offer Virtual LANGUAGE Classes a nd Online Platforms

Classes going online, either partially or fully, may be the easiest method for increasing profitability. Online teaching and learning is extremely efficient in allowing language schools to increase the enrolment volume while saving costs . With the right classroom software , schools may offer courses to more students, without having to spend on expanding the physical infrastructure. Live or recorded virtual classes may be watched from the comfort of home. Students also save time and resources, not having transportation costs and getting a quality education for a lower price. Meanwhile, language schools may focus on delivering the best quality language training available.

That’s why we created Your Agora - an ESL teaching platform that will optimize language instruction while saving you money. Your teachers and students will love the grading tools, the easy scheduling, and a library full of teaching material that has been collaborated by experienced ESL instructors all over the world. Be a smart language teaching business owner and a caring instructor . Make the switch now!  

Use Your Agora to bolster your language school business plan and help improve your profits.

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📣 Edugo.AI has been acquired by Docebo. The Generative AI LMS revolution has begun

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How to start a Language School Online in 5 easy steps.

Starting a language school has always been one of the most difficult tasks. From legal aspects to organizational and staffing costs, there are numerous factors to consider for those who want to set up their own language teaching business.

The advent of digital has been disruptive to the industry, multiplying the number of players given a shot. This makes it even more difficult to retain students after all the effort you put into starting your own business.

But digital technology can also be an opportunity to gain a competitive advantage from the start. In fact, today's tools make it very easy for you to start a language school, saving you a lot of time. This way you can focus on developing training plans and marketing campaigns.

Learning Management Systems can be of great support to your business, whether you want to start a traditional language school or launch a fully online language school.

Today, online learning has turned from being a “ nice-to-have ” option to a “ must-have ”. Online courses represent an easy and accessible way for students to learn new skills at their own pace, as well as a chance for language schools to widen their market. The limitless opportunities of online learning are clear to everyone – so it’s now time to make the best out of it.

Here's how to start a language school online

First of all, you need to leave behind the “remote learning” approach you probably are embracing right now and evolve into a full-online modality. Follow these 5 steps to successfully set your language school online.

Step 1: Choose the right platform 💻

From Learning Management Systems to parent-teacher communication apps, from lesson planning software to learning-games websites, the current EdTech offer is so wide that you could spend the next couple of days (or weeks, probably) to just pass through all the e-learning platforms available.

To know exactly which one is the best, consider your needs. Which are the challenges my school is facing right now? Which tool could help me overcome them? Then, the choice easily follows.

If you are a language school, which is trying to (1) acquire more students online, (2) enhance student engagement and/or (3) digitalize and manage the school online, Edugo.AI seems to suit your needs. Edugo.AI'solution is a one-stop platform completely designed for language schools , which leverages state-of-the-art Artificial Intelligence to maximize the online teaching and learning experience, while helping the school’s management and growth online.

Step 2: Website and Branding 🎨

Would you step into a cloth shop whose window is ugly and messy? Likewise, students won’t enroll online if the landing page of your website doesn’t well-represent your school’s brand and offer.

First, make sure people recognize you – from your school’s logo to the website domain, everything should remind about you. I’m sure you don’t want potential users to close your website and forget the name of your school. Second, make the landing page clear and easy, with a direct call-to-action for the potential students. Your audience needs to be a little encouraged.

At Edugo.AI, we provide our platform as a white-labelled solution, i.e., we fully customize it with everything you need to boost the visibility of your language school online : name, color palette, logo, domain and language(s). Users recognize those elements both in the landing page of your online school, as well as while using the platform every day.

The Landing Page structure we offer has been optimized to facilitate student enrolments. As the window of a shop, show off the amazing teachers who students can have lessons with, the available language courses, the packages of lessons as well as description of your programs or a FAQ section. The objective is to make students aware of your offer and its value in the shortest time possible.

Complete the picture with a strategic CTA– book a free trial lesson, find a teacher, take a placement test, etc. - it turns your visitors one step closer to the enrolment in your online language school.

Check an example of a landing page here : https://italian.edugo.tech – this is an Italian school powered by Edugo.AI - created just for demo purposes.

Step 3: Go live and Perform video lessons 📹

Now that you have taken care of the aspect of the platform, it’s time to set it up for live video lessons, possibly merging synchronous and asynchronous training (click on the previous link to view our webinar).

Language schools affectionate to remote learning usually use Zoom or similar video-conferencing tools to perform live lessons with students; homework is then sent via email or an eLearning platform (like Google Classroom) . In the meanwhile, school managers often struggle in keeping track of teachers’s agenda, while checking payments on another tool. Does this sound familiar to you?

With Edugo.AI one-stop platform we’ve integrated all of this in the same online environment and simplified the set-up process in just few steps:

• Once logged in, the school manager invites teachers to sign-up into the platform simply pressing a button;
• Teachers open the invitation link and sign-up;
• Teachers optimise their profile (with picture and catchy Bio) and set up the time availability for the live lessons.

Voilà, it’s all done! When teachers open the time slot, students can book live lessons with them. Automatically, every users’ calendar (internal the platform) updates and an integrated notification system helps with reminders before the class. The school manager has access to the teachers’ agenda (displaying all the lessons booked and performed), and easily keeps track of payments thanks to a dedicated section within the platform that shows every transaction’s details.

What about the exercises after class? - you may now wonder .

The Edugo.AI state-of-the-art technology, automatically processes interactions during live student-teacher video-lessons; generating a set of gamified exercises to master any skill while learning a new language. The content is not only personalized to each student, but is also based on each live lesson with teachers. As students make mistakes during exercises, the software generates focus around these errors – these "weak areas" unique to each learner are then improved.

With this technique, Edugo.AI has currently proven to increase learning-retention rates in learners from as little as 25% to even 60%. Concurrently, teaching becomes simplified, which now means instructors can fully focus on lesson content and material, engaging with students over new online dynamics, effortlessly.

Step 4: Develop Language Courses ✏️

Let’s fill up your platform with some language material! Weather you create content as supplement of live video-lessons or use it to provide asynchronous training, a Learning Management System is necessary.

To create a language course online , start by choosing the topic and the target of your course. Then, collect all the material you have or create something new and very personalized, which reflects the pedagogy of your language school. It sounds very easy, but those who found themselves at least once in the position of creating a new language course perfectly knows that it is the exact opposite – academic directors we’ve interviewed says that they usually take from 4 to 6 working hours to develop one complete lesson . The result? A very long and expensive process for the school.

To ease the language course creation, Edugo.AI reimagines the LMS power through the use of artificial intelligence. Being integrated in the platform, now teachers only need to:

• Upload the language material they have (audio, video, articles…) – and if you don’t have any, you can record your voice or shoot a video instantly;
• Wait a few minutes – Edugo.AI system is processing the content of the lesson and generating interactive and gamified exercises. Listening, speaking, reading, vocabulary, etc . – now students won’t have any excuse for missing work;
• Combine the lessons into a course;
• Pick a name of the course, choose a nice thumbnail, set a price for the course or leave it for free ... and publish it!

In just 4 quick passages you have developed your language course online and can immediately get revenues from it; students explore your offer and buy the perfect course for them straight from the platform with one click. Say goodbye to long afternoons spent collecting materials and looking for the perfect language exercises; welcome to the new era of easy, effective and profitable language courses development!

By clicking on the next link, you can watch our webinar to find out how easily you can create a new language lesson with Edugo.AI.

Step 5: Sales and Marketing Strategy 💡

Now that you’ve filled up your platform and created a valuable learning experience for your students with personalized solutions, it would be a pity not to have users enjoying it. For this reason, you need to think and follow a marketing plan with a specific sales funnel for your language school which helps you increase your presence online.

In fact, without regularly acquiring new language students online (follow the link for our dedicated webinar) it will be difficult for you to create a stable position on the market.

Having a good landing page as the one above described is a great starting point, but it’s not enough. You can think, for example, to run paid online ads – Google ads, Facebook Ads, Instagram Ads etc . to boost the visibility of your language school; or, use YouTube (or any other channel you have a community) not only to upload a funny video of “ How to say… ”, but also to promote a class with the teacher who made the video or a specific language course linked to that topic.

Regarding sales, you can instead create bundles – sell more courses or lesson packages in one quick swoop offering a discount, or give promotions and coupon codes as gifts to loyal customers. This are all ways to monetize your language school .

Many are the strategies you can try. What is true is that you need to constantly keep track the results of a strategy you have adopted, then adjust it accordingly. How could you determine its effectiveness otherwise?

Edugo.AI platform comes with an integrated section that enables school managers to keep track of everything that happens inside the platform - from new enrolments to number of courses purchased. With data in front of you every day, you can easily check your school's online activity and progress, thus iterating the marketing strategy. Moreover, an automated email notification system will help you activate students with no efforts.

To find the best marketing strategy and sales tricks for your school, the Edugo.AI team offers support with dedicated and strategic consultations. Online growth won’t have secrets anymore!

Now that it’s all set, it’s time to go live and get revenues!

You might think all this information is overwhelming, but if you take it piece by piece, you’ll find out that building an online language school from scratch is a lot easier and faster than you think - when you have the right support.

Create your language course easily now.

How to Start Your Own Online English Teaching Business

When you want to teach English online, getting hired by a company seems to be the easiest way to start your career.

But after a while…

You might become tired of teaching the same beginner lessons over and over again.

Join our mailing list to receive a free ESL teaching resource every week.

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Or maybe you’ll want to start looking for opportunities to make more than roughly $15-20 per hour.

Have you ever considered starting your own independent online teaching business – having the freedom to set up your own curriculum, schedule and price model?

In this post, you will learn what it takes and how to get started.

Should You Teach English Online Independently?

7+1 steps for starting your own online teaching business, 1. choose your specialty, 2. figure out your pricing model, 3. build your class, 4. make a website, 5. promote yourself on social media, 6. set up a payment process, 7. always keep pushing yourself, bonus: create opportunities for passive income.

Running your own online teaching business is a lot of hard work, and it’s definitely not for everyone. However, if you do go down this path, you’ll find yourself with a sustainable career that gives you flexibility, creative control, and life skills, not to mention a sizable income.

If you have good credentials and can tutor in business English or help students prepare for the TOEFL, IELTS, SAT, or other tests, you can charge a lot of money and will undoubtedly get good business.

If you spend 20 hours a week tutoring in a specialized area at $50 per hour, you’ll make $4,000 a month!

But teaching English independently doesn’t just require good teaching and curriculum development skills.

It also requires you to be self-motivated and unafraid to put yourself out there, to have good entrepreneurship as well as be able to market yourself effectively, manage your finances and your schedule, and take care of nitty-gritty details like paying taxes, figuring out cancellation policies for students, and maintaining a website.

Teaching ESL independently is undoubtedly rewarding. It makes you your own boss, gives you the ultimate freedom and flexibility, and gives you the opportunity to design your curriculum independently.

Keep in mind, you can always teach English in more than one place. For example, you can schedule classes with a major ESL company and practice your teaching skills while you work on your own teaching business and build up a client base.

These are the relevant pros and cons to consider when deciding whether to follow this route:

• Running your own teaching business gives you control over every aspect of your teaching practice, so you’ll never be subject to the whims of a major company.
• You can build up a good reputation and grow a loyal customer base.
• You can earn a high salary as an expert teaching professional.
• Once you’ve become established, you can cooperate with other teachers, help new independent teachers start their own businesses, and even hire teachers to work for you.
• Running your own business is a LOT of work: administration, marketing, sales, payment, and troubleshooting are all up to you.
• You’ll need to put a lot of effort in before you start seeing results.
• You assume all the risk, financial and otherwise, for your company.
• Most teaching companies have a section based in the country where their students are and have staff that communicates with them in their native language. As an independent teacher, you have no support, so all communication, including fielding complaints, is up to you. This may be challenging if your students’ English isn’t great and you can’t communicate with them in their native language.

Starting your own company can seem totally terrifying, and with good reason. It’s a lot of work, and the responsibility for all of it falls on your shoulders.

It’s important to make a plan and strategize so that your teaching company is stable and well-run.

Here are a few tips that will help you create a successful online teaching company.

Before starting your independent business, you need to set clear goals for what you want it to look like. You should figure out what specifically you want to teach, who you want to cater to, and what teaching methods you want to use.

Do you want to teach IELTS prep classes to Chinese college students or do you want to teach conversational English to kids in South Africa? Will you give students material to study on their own before class and then review it with them? Find your niche and work to excel there.

Read our guide on how to become an IELTS Examiner.

Look at what other teachers with similar experience and specialties as you charge to help determine what a fair price point for your lessons looks like.

You may also want to consider whether you want to sell class bundles, have free trials, or offer promotions.

You’ll also need to write up a student contract that details pricing and your class cancellation policy.

Create a model for curriculums including long-term plans and individual lesson plans.

You’ll probably want to modify it to fit individual students once you get to know their language levels and learning styles, but you need to build off of a strong model. This is, after all, the meat of your business.

You should also collect teaching resources, including any materials or textbooks the students will need, props for your classroom, teaching backgrounds, and more.

You’ll need to set up your classroom space, including a headset, a high-speed internet connection , and a quiet, bright teaching environment.

Here’s a buying guide for the essential equipment to teach online.

Lastly, you should figure out which platform you want to teach through. Whether it’s Skype or something more sophisticated, it should be easy for both you and your students to use.

Read our step-by-step guide on how to teach online through Skype.

This is an absolute must for your teaching business.

It’s not hard to make a website: WordPress, Wix or SquareSpace all make web design easy for anyone to do, no technical skills required.

Your website should feature information about you and your teaching model, including an introduction video and, if possible, student testimonials. It should also include contact information and information about how to sign up for classes.

You can advertise free teaching resources and a free trial class on your website to generate business.

Use social media sites, teaching forums, and YouTube to advertise your company and build a name for yourself. You can write blog posts and use SEO methods to make your company more visible.

You can use PayPal or another payment platform to collect money from students.

Because you’re teaching internationally, you’ll want to make sure it’s easy for students to transfer money to you from a different currency.

If you’re living in China, you may also consider conducting payments through WeChat Pay or Alipay .

You’re never done building your online English teaching company.

In order to keep your company ahead of the curve and attractive to customers, you should work to constantly improve your business by working on your lessons, marketing, and website.

You should also try to always be learning more about the online English teaching industry to keep yourself abreast of new ideas that will make your company better.

Once you’ve established your online teaching business, you can profit off of it and benefit by selling video courses on how to teach, as well as model lesson plans, marketing strategies, and other resources to help other teachers.

Also, you can sell premade courses to ESL students.

Once you’ve made these resources for sale you don’t need to do anything besides a little advertising to make money from them.

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5 thoughts on “how to start your own online english teaching business”.

Hi Marcel, I’m looking into starting my own ESL online business sooner rather than later. I have been an ESL teacher for the past 6 years at a public school but would love to start something that I could call mine. Are there any other suggestions you might offer especially on topics such as handling aspects of administration and taxes when starting a business.

Thank you, Alexandra

Hi Alexandra, thanks for your comment. Aspects of administration and taxes heavily depend on the laws of your country or state. I recommend talking to a local tax consultant or so. Wish you all the best for your business! Marcel

Hi Marcel. This is a great article. A lot of capable English teachers out there struggle to get employment with ESL companies for arbitrary reasons like having the “wrong” accent or passport. I firmly believe that anyone in that situation can take control of their destiny by building a freelance online English teaching career.

I wrote a blog article on this recently and would appreciate your thoughts. https://www.babelteq.com/what-do-i-need-to-teach-english-online/

Hi! I find your article to be very helpful. I am currently living in Cologne and I have been an ESL trainer for four years, but now I really want to work for myself so, I really want to apply for a self-employment visa. Would you say this article would be a good basis for a business plan? I read that in order to apply for self-employment visa you need to show them a business plan. I would like to have this all figured out before I make an appointment at the immigration office. Any advice would be appreciated. Thank you!

Hello Allie, thanks for leaving a comment. I don’t know about the specifics of business plans required by German immigration. Of course, the points mentioned in this blog post need to be covered in your business plan, but I would look for further advice: for instance, hire a consultant (a “Gründungsberater”) or talk to others who have already gone down that route successfully. Facebook groups with expat ESL teachers in Germany might be a good place to start.

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Language School Business Plan Sample

Jun.04, 2019

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Table of Content

Do you want to start language school business?

Are you thinking about starting a language school? Well, the United States has the largest immigrant population as compared to all other countries due to job and study opportunities. And knowledge to speak and write English fluently is required in several study programs and job fields.

So, if you are intended to hire a team which can teach desired languages accordingly, then, you will be required to make a detailed business plan for language school . To let you know about the essentials of a language school business plan , we are providing one here, for the startup, ‘Naomi Language School’.

Executive Summary

2.1 the business.

Naomi Language School will be a licensed and registered language school based in Boston, with the aim of teaching English, French, Spanish, German and other languages. The school will provide various courses meant to teach language skills from basic to intensive level.

2.2 Management

To manage the school, Naomi will be there in her school by herself, besides, she will hire administrator, coordinators, and tutors. In this business plan english language school pdf, you will later find out the details of how the business will be actually started and run.

2.3 Customers

Knowing your customers can help you a lot in taking major decisions while making language school business plan template . There are a large number of universities and colleges in Boston which offer scholarships to international students. And there are many people from outside the US, who came here just to make a living. So, our customers will be very diverse, relating to different countries, speaking different languages.

2.4 Target of the Company

Our target is to help foreigners understand our language and norms, to settle in our country. Our other targets are to become the most renown language tutoring center while earning a profit margin of $15k per month by the end of the first year.

Company Summary

3.1 company owner.

Naomi Connery is a knowledgeable lady with a bachelor’s degree in English Language & Literature from the University of Oxford. Besides English, she is adept in speaking and writing German, French and Spanish Language.

3.2 Why the Business is being started

Naomi can use the relevant skills she has by starting a language school business . To fulfill the desire of running her own business, while availing what she has achieved so far, the best option she figured out was to start a language school.

3.3 How the Business will be started

Although Naomi is multilingual, still she can’t run the school on her own. She will rent a building which was previously a high school. After getting essential licensing, the building will be renovated. Naomi will purchase the essential inventory, and will hire tutors to teach the English language to non-English people, and other languages as well to be learned by anyone.

Naomi didn’t take the risk of preparing english school business plan by herself. Her business plan for language school which is given here as a sample is written by professional language school business plan writer. The costs for the startup are as follows:

Mentioning the services, you want to provide in your language school business plan template , can help you a lot in figuring out the best ways of advertisements and earning profits.

The language learning programs which will be offered in Naomi Language School are:

• Basic English Learning Program: For children and teens, and for the foreigners, we will provide basic English learning program enabling them to speak and write English.
• Intensive English Learning Program: For undergrads, grads, and professional incomers we will be offering intensive English learning programs to excel their English speaking and writing skills.
• Other Language Learning Programs: We’ll offer programs to learn languages like German, Spanish, French, Chinese, Arabic, and Japanese from basic to a comprehensive level.
• Career Language Training: For professionals who have either come for a managing or other important job in the US, or the natives who will be going in some other country for job works, we’ll be having special and short language programs.

Marketing Analysis of Language School Business

Our target customers will belong to diverse countries and cultures; it will be challenging to bring them together in the same environment to learn the same language unless you have done a detailed marketing analysis in your language school business model.

In this sample business plan language school  pdf, we are analyzing our target groups in order to make our services compatible with their needs.

5.1 Market and Industry Trends

The United States is recorded for having the highest number of international students worldwide. In order to fill the gap between foreigners and natives, there are currently 13,240 language training centers operating in the US, generating a revenue of $2 billion annually according to IBISWorld. Although there are enough language training centers, yet there is an increasing demand for more, with an expected growth rate of 2.5 percent. So if you manage to administer your students and their requirements efficiently, you won’t be at loss.

5.2 Marketing Segmentation

Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Foreigners: Our biggest target group will be the students and professionals who come to Boston to continue their studies and jobs respectively. They usually find difficult to be fluent with the new language. Moreover, certain jobs and study programs require them to get a workshop on the English language before entering the relevant institute.

5.2.2 US Citizens: This group comprises of those students and professionals who are native of US but require some additional language skill regarding English or some other language. For such people, professionals and students we’ll be teaching a few languages other than English in our center.

5.2.3 Professional & Career Oriented: We’ll be having special and short timed language training programs for the professionals who either have to excel in English language or some other languages which we will be offering.

5.3 Business Target

Our main targets to be achieved over the next three years are:

• To earn a profit margin of $15k per month by the end of the first year
• To start online language training besides our current work by the end of the third year

5.4 Product Pricing

Our services are highly efficient, therefore we haven’t priced our services low, they are in fact priced a little bit higher than our competitors.

As mentioned earlier that there are a lot of language schools running in the United States, so before thinking about how to start a language school business you must think about something additional and more lucrative. In this language school business model pdf you can read about the competitive aspects and advertisement define a strategic plan Naomi Language School will adopt.

6.1 Competitive Analysis

Our biggest competitive advantage lies in our workforce. Our tutors are highly experienced and professional and they know the tactics of teaching an entirely new language to those who are alien to it. Secondly, we’ll be greatly benefitted by our location. Boston is the city with two major universities Harvard and Massachusetts Institute of Technology; so students from all over the world desire to come here to study further. We are exactly located in the metropolitan area, where those students can easily approach us to remove their hesitation of speaking a new language. Lastly, we will not only be teaching the language, but we will also be teaching the skill, we’ll arrange group talks and interactions so that foreign students can adjust with the new people.

6.2 Sales Strategy

To advertise our services:

• We will carry out a large-scale social media campaign.
• We will arrange free seminars to exhibit our teaching methods.
• We’ll contact notable institutes to let us introduce our services to their foreign students.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Staff required by Naomi Language School is given here in this business plan for language school sample  with a little job description.

7.1 Company Staff

Naomi will manage and supervise the overall operations, other staff will be:

• 1 Administrator for managing all operations
• 1 Accountant for maintaining financial records
• 2 Sales Executives responsible for marketing the school
• 10 Tutors for tutoring different languages
• 2 General Assistants for undertaking various day-to-day
• 2 Cleaners for cleaning the facility
• 1 Freelance Web Developer for managing school’s web pages and social media accounts
• 1 Front Desk Officer for receiving calls
• 1 Security Guard

7.2 Average Salary of Employees

Financial plan.

Doing detailed financial analysis in your language school business plan is essential as it will list all the startup costs, salaries of your employees, and other expenses along with a plan to cover these expenses. A language training center doesn’t require a lot of investment unless you want to spend too much on getting the perfect location. The investment and expenses Naomi did in order to meet the criteria of an excellent language center are given here in this english language school business plan pdf . This language school business model is written by a professional business plan writer , revised by a financial expert. So, you can take help from here, in case you are starting the same business.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet,  8.6 business ratios.

All tables in PDF

Download Language School Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as starting a driving school business , e-learning business plan , starting a karate school , martial arts school business plan , starting a preschool business plan , start disciplined martial arts business and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Language School Business Plan Template

• Education , Browse by Categories , Browse by Industry , Services/ Consulting Business Plan , Education Industry Business Plan , Startup Business Plan

Launch your language school with confidence using our comprehensive Language School Business Plan Template. This expert-built resource guides you through crucial steps, from defining your target customer to securing funding. Crafted for success, this template includes effective marketing strategies and pricing structures to attract prospective students. Achieve your educational goals with a clear roadmap. Download now and start building your successful language school.

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• This Product: Language School Business Plan Template - $ 180
• Language School Excel Financial Model - $ 350 Original price was: $350. $ 245 Current price is: $245.
• Language School Pitch Deck Template - $ 30

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Introduction to our Language School Business Plan Template

Starting and managing a language school involves more than just teaching. It requires strategic planning, a clear vision, and a robust business plan. Our Language School Business Plan Template provides you with a structured framework to organize your ideas, outline your goals, and secure the necessary resources to make your language school thrive.

Launching and managing a language school can be rewarding, providing personal enrichment to students while fulfilling their educational goals. However, like any business, it requires careful planning and execution. Our comprehensive Language School Business Plan Template can be your roadmap to success, guiding you through crucial steps and helping you achieve your business goals.

Oak Business Consultant is dedicated to providing bespoke services meticulously tailored to your needs. Our comprehensive offerings include customizing business plans, pitch decks, and financial models, each crafted with a keen eye for detail to perfectly align with your requirements. We recognize the value of individuality in the business landscape, and our commitment to personalization distinguishes us in our field. Your satisfaction is our top priority, and we eagerly await the chance to demonstrate our dedication to you. In addition, if you are looking to fine-tune your business plan, our team of seasoned business and financial experts stands ready to assist you. We can adapt and shape these crucial tools to your specifications, ensuring that the final product meets and exceeds your expectations.

Keys of Business Plan

• Ensure your business plan is clear, concise, and easy to understand.

Comprehensiveness:

• Cover all aspects of your language school, from curriculum design to financial projections.

Adaptability:

• Craft a plan that can adapt to changes in the education sector and market trends.

Attractiveness:

• Make your business plan visually appealing with charts, graphs, and well-organized sections.

Our Language School Business Plan Template

Executive summary.

The executive summary encapsulates your entire business plan. It offers a snapshot of your language school’s goals, target market, financial projections, and competitive edge. It’s the first step towards convincing investors and stakeholders of your business’s potential.

Service Portfolio

Detail the languages you offer, the classes available, and any specialized programs. Describe your teaching methods, class structure, and student-to-teacher ratios. Paint a vivid picture of what students can expect when they enroll.

SWOT Analysis

Conduct a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your language school. Highlight your competitive strengths, acknowledge weaknesses, and identify potential opportunities and threats in the market.

Industry Analysis

Examine the broader language education industry. Discuss current trends, government regulations, and the competitive landscape. Show your understanding of the industry’s dynamics and your readiness to navigate them.

Market Analysis

Dive into your target market. Define your ideal students, their demographics, and their language learning needs. Analyze the demand for language courses in your location and the potential for growth.

Competitive Analysis

Identify your competitors in the language school sector. Analyze their offerings, pricing strategies, and market share. Showcase how your school stands out and plans to capture market share.

Marketing Plan

Outline your marketing strategies and efforts. Describe how you will reach potential students, from digital marketing to traditional advertising. Define your unique selling propositions (USPs) and your approach to building brand awareness.

Operational Plan

Explain the day-to-day operations of your language school. Discuss staffing, facilities, curriculum development, and administrative processes. Show that you have a clear plan for running a smooth and efficient operation.

Set achievable milestones for your language school’s growth. Outline key goals and the timeline for reaching them. Investors and stakeholders want to see that you have a clear path to success.

Financial Plan

Present your financial projections , including revenue forecasts, expense breakdowns, and cash flow analysis. Explain how you plan to secure the necessary capital to fund your language school.

Frequently Asked Questions

1. What makes a language school a successful language school?

A successful language school combines effective marketing efforts, a well-defined target customer base, and tailored language classes. Additionally, offering additional services, such as online resources and blog posts, can enhance the learning experience and attract prospective students.

2. How can I secure funding for my language school’s startup costs?

Securing funding, whether through personal savings, business loans, or potential investors, depends on your financial statements and business plan. Demonstrating the feasibility of your language school and the potential return on investment is crucial when seeking financial support.

In the fast-paced world of language education, having a well-structured business plan is your compass for navigating challenges and seizing opportunities. Our Language School Business Plan Template offers the guidance and structure you need to turn your vision into a thriving language school.

Don’t miss the chance to create a powerful plan that attracts investors and helps your language school succeed. Download our template now and take the first step towards making your language education venture a reality.

Effective marketing efforts and strategic pricing structures are essential for success in the competitive language education landscape. With our business plan template, you can confidently present your language school’s potential to investors and key stakeholders. Whether you aim to attract international students, offer additional services, or focus on personal enrichment, this template will help you create a clear path to becoming a successful language school owner.

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a School Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a School

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Language School Profit Calculator

Enter the number of students that you teach in a typical month.

Lessons per Student

Enter the average number of lessons a student has per month.

Lesson Duration

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Student Cost per Hour

What is the average hourly rate at which you charge students.

Students per Lesson

How many students are taught in each lesson.

Teacher Earnings per Hour

Enter the average hourly rate at which teachers are paid.

Fixed Monthly Expenses

Enter any fixed monthly expenses for your business.

Monthly Revenue

Monthly gross profit, monthly profit.

Sample Language School Business Plan

Language school business plan sample.

You possess language skills and want to set up a school right?

One of the most important things you need is a plan. There is hardly any progress to be made without this. Hence the purpose of having this English or foreign language school business plan sample.

Our aim is to help you plan for your business.

This sample gives you an idea on how to go about the whole process. That is, from its planning stages to its eventual implementation.

Here is a sample business plan for starting a language training center.

Executive Summary

Bridge Lingual Center is a center of excellence for the learning of languages. We are a fully licensed and accredited school located in the Buffalo, New York.

Our location is strategic due to its diversity. Such diversity naturally increases the need to learn new languages apart from English. Our classes are taught native speakers of the world’s most popular languages.

These languages include Italian, Spanish, Portuguese, German and Russian. Others are French, American Sign Language (ASL), Chinese, Arabic and Japanese. We plan on expanding the number of languages taught. However, this will depend on demand.

The learning environment at Bridge Lingual Center is very conducive for learning. This is due to our highly interactive classes where students get the opportunity to learn from native speakers. Our online learning program has just been introduced. This will be crucial in developing good language skills within a short time.

Products and Services

We offer a wide range of quality services carefully designed to help with easy language learning. Currently, the available language courses include ASL, Chinese, Portuguese, Spanish, German and Russian.

Other languages are Arabic, Japanese and French.

Cultural programs have also been designed to help immerse our students into the very detailed aspects of various cultures. These helps increase their level of interests and eventually their skills in their chosen language.

Our library services are also very crucial to fast learning. Materials include audio, and visual contents.

At Bridge Lingual Center, our vision is to build a language school known for excellence. We speak through our students. Ease of learning isn’t something that is so common.

However, we are doing all we can by deploying the latest technology coupled with our native speaking workforce.

Through this, we seek to become the reference point for language learning in the nearest future.

Our Mission

We are driven by professionalism and the adoption of global best practices. We believe that these attributes, coupled with innovation will significantly impact on our reputation as an emerging brand.

Our mission is to break into the top 10 league of best language schools in New York in 5 years.

SWOT Analysis

Bridge Lingual Center has been in existence for the past 4 years. During this time, we have seen a steady climb in student enrollment. A major reason for this is due to our marketing efforts. We’ve also attracted referrals from students.

While there has been a lot of positive gains, these gains have not come without their fair share of challenges.

An assessment of our business so far has shown where we’ve performed well as well as shortcomings. This information is critical to our success going forward.

An assessment of key indicators of our operational health show the following;

i. Strength

Our strong work ethic and quality of workforce has been a major boost to our growth. The location of our language school has also impacted positively.

As a result, we’ve witnessed a growing number of students who have shown a great deal of enthusiasm and approval of our instructional approach.

The results too have been deeply satisfying.

ii. Weakness

In spite of all the strength, there have been weaknesses too. There are lots of competing language schools within the City of Buffalo. Although we aren’t fazed by competition, the problem lies in our current capacity.

This problem isn’t insurmountable as we are stepping up our marketing campaign to meet up and gain our fair share of the market.

iii. Opportunities

The growing need to learn languages for business, communication and cultural assimilation etc makes this area very exciting.

There are endless possibilities and we are ever ready to strategically position our business to take advantage. Our growth outlook extends much beyond Buffalo, New York. We plan on opening more locations across many states.

This 10-year target is a deliberate attempt to reap immense benefits which are inherent in the language learning industry.

iv. Threats

This is a problem we’ll have to deal with when it happens. That is, rise in popularity of subscription based language teaching software. This is a real threat which may eventually affect traditional language teaching schools like ours.

However, our most recent online language teaching program seeks to address that.

Financial Projection

We will be actively improving our services starting from this year. This will see major improvements on all fronts.

This will see a jump in our finances over a period of three years.

We have made projections based on available data and the results have been exciting as summarized below

• First Financial Year                                     $850,000.00
• Second Financial Year                               $1,500,000.00
• Third Financial Year                                   $2,300,000.00

Competitive Advantage

Our language school has largely been driven by innovations and the adoption of best practices. The careful selection of our instructors has also added to our advantage.

Bridge Lingual Center also sits in a strategic part of town which has seen a recent surge in the need to learn a language.

Marketing Strategies

Our marketing strategies will be ramped up to enhance our presence and improve our brand. This aggressive marketing drive will be adopt several platforms such as the social media space and on our websites.

Word of mouth marketing and sponsored print and TV ads will also be included in our marketing campaign. We will also target clients who needs to learn as second language.

This language school business plan sample can be used to position your business for excellence. During and after writing your plan, you’ll have to provide an answer to the question “how good is my plan?” How good a plan is depends on what is included. It must reflect clearly and in a concise way your goals and how you intend to execute them.

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12 Tips To Help You Start A Language School

April 14th, 2022

Although starting your own language school can be highly rewarding, it’s not without its challenges. 

From financing and legal considerations to hiring staff and attracting students—there are several factors to consider before you can begin teaching. 

If you aim to build a successful teaching business, there's no place for cutting corners. 

Many first-time school owners do it without a clear strategy because they don’t know where to begin. The good news is, you don’t have to be concerned about that. 

We’ve put this article together to give you all the information you need to start your own language school. 

The 12 tips we’ve provided will ensure that: 

✅ Important details don’t slip through the cracks. 

1. First, Decide on How Your Language School Will Operate

One of the first decisions you will need to make before starting your language school is whether it will operate online or in person. 

The COVID-19 pandemic has proven that schools don’t need to be traditional brick and mortar buildings to run effectively. 

Instead, with the right resources and student management software , schools can deliver value to their students while operating from anywhere in the world. 

If you decide that your language school will have a physical location, there will be many factors that you need to consider. Some of these include:

✅ Do you have the funds available to buy or rent a property? 

✅ How will you finance the furnishings and teaching supplies that your school needs? 

✅ Are you confident that your school will be able to manage the health and safety requirements of a physical premise? 

This is why opening an online teaching business is often more affordable. 

With the right software and processes in place, you’ll be able to manage all of your students, classes, and administrative tasks remotely.

However, you will need to consider the technology that your students, staff, and teachers will require in order to succeed. 

A Note on Teaching Locations

If you decide to start a language school that operates in person, the next step is to think about where you want to be based. 

There are a few factors you need to keep in mind when trying to decide on a location:

✅ Decide whether you want to operate in the same area as a competitor or if you want to be located somewhere where similar services aren’t available.

✅ Take the availability of public transportation in the area into account.

✅ Know the laws of the area you are planning to operate in. If there are special rules for institutions or public buildings, make sure you know them to avoid any nasty obstacles.

Compile a list of all the potential locations for your language school and see if they align with the points we’ve mentioned above. 

This is an easy way to shortlist the ideas you will need to include in your business plan. 

2. Identify Your Language School’s Target Market

The next step is to do some market analysis and research. This will help you determine what type of students your language school will serve. 

On a basic level, you will need to decide whether your language school’s target market is adult learners or children. 

If your language school’s target market is children, it’s important to note that there will be specific security, as well as health and safety regulations that you will need to follow. 

It’s also a good idea to consider which age group of children you are hoping to teach so that you can identify the right learning resources for their needs. 

With adult language learners, you could refine your target market to people who want to learn a new language. 

Alternatively, you could offer your services to working professionals who need to complete a language course for industry certifications. 

For example, some foreign nurses and doctors have to complete specialized language courses in order to practice medicine in English-speaking countries. 

Knowing your language school’s target audience will help you better identify your students’ curricular needs and create better programs.

3. Create a Formal Business Plan 

One of the most important steps for any new venture is to compile a formal business plan. As a blueprint for your language school, a business plan will outline: 

How you will manage the teaching business.

What kind of financing you will need to get your language school up and running.

The pricing structure of the lessons your language school will offer.

A list of people you will need to hire.

How you will market your language school.

These factors will give you a better understanding of whether the language school is a viable business idea and where you may need to adjust your plans. 

If you realize that you will need financing from a bank or investor, they will want to see your business plan before approving a loan. 

This is because a business plan shows investors that you have considered how your company will run and generate a profit, as well as indicate how likely it is that you will be able to repay the financing. 

Don’t Forget Your Language School’s Finances 

When you are drawing up your business plan, it’s important you carefully consider your language school’s income and expenses. 

A good place to start is by working out all of your costs. This includes teacher salaries as well as rent and electricity, just to name a few. 

Once you’ve calculated your expenses, you should decide what your enrollment and course fees are, as well as estimate how many students will take your classes. 

This will give you a better idea of your language school’s total weekly or monthly income to cover the expenses we’ve mentioned above. 

In your business plan, you should also estimate how much money you will need to allocate to marketing and advertising. 

4. Know What Your Legal Considerations Are

Knowing the laws of the area or state you are planning to open your language school in can go a long way in preventing future obstacles.

This is why it’s a good idea to research and familiarize yourself with the relevant educational regulations in the country or region you will be operating in. 

Following these regulations will eliminate any possibility of legal trouble and in turn, ensure that your language school is able to run smoothly. 

Here are some of the regulations that you will need to consider when you set up your language school: 

📋 Curriculum: Does the curriculum you want to implement adhere to the country or state’s academic standards? How will you regulate the academic standards of your school and students? 

📋 Teaching staff: Will educators need to be certified for their positions? What employee benefits (for example, maternity leave or equal pay) will your language school offer? How will you draw up and manage employment contracts?

📋 Sources of Income: What types of funding will you apply for? How regularly will students have to pay tuition? How much will you charge them?

If you are uncertain about any of these legal considerations, it’s a good idea to seek legal advice to ensure that your language school is set up for success from the start. 

5. Think about Ways to Market Your Language School 

The next big decision you will need to make is how you will spread the word about your new language school and attract student enrollment. 

One of the most tried and tested ways to do this is to research your competitors and see where there is a gap in the market for your language school to fill. 

Compile a list of what courses your competitors offer, as well as how much they charge for their classes. 

If you can beat them on quality or affordability, this is one way to ensure your language school is attractive to prospective students. 

Once you have decided what your language school’s unique selling point is, you can start looking at ways to reach your target audience. 

You can either do this the old-fashioned way and create posters to advertise your language school at churches, supermarkets, and other public places. 

Or, you can look into digital marketing strategies like creating social media accounts for your language school and using these platforms to advertise your services. 

Another great way to set your language school up for success is to create a website. 

Not only will this make your language school appear more credible, but you can also use a website to reach a larger online audience. 

There is also no need to spend money on hiring a developer. There are plenty of affordable website builders that will help you create a professional-looking site for a fraction of the cost.

Here are a few tips when building your website:

🖥️ Use a website builder like WordPress or Wix to create your site. These platforms have easy-to-use and customizable templates to help you in the right direction.

🖥️ Make sure your website aligns with the culture you are aiming for in the school. If this is the first time people interact with your business, you’ll want to leave a favorable lasting impression.

🖥️ Make an effort to update and maintain your website to improve its site speed for search engines. 

Over time, it’s also a good idea to make sure that you optimize your website for search engines and mobile devices. 

There are plenty of affordable search engine optimization (SEO) tools available online to help you get started.

6. Hire Great Talent for Your Language School

Your staff will be the backbone of your language school and the primary influence on students’ experiences at your school.

That’s why it is important to hire the right people with the necessary skills to help propel your teaching business forward and ensure it runs smoothly. 

Some examples of the hires you will need to make for your language school include: 

📚 School administrator.

📚 Teachers for various subjects.

📚 Accountant or financial manager.

Here are some points to consider when it comes to attracting and recruiting dedicated employees for your language school:

✅ If you want to attract and retain first-class educators, make sure you have a recruitment strategy in place.

✅ Double-check the experience and qualifications of the teachers you hire. This will ensure that your students will receive a high-quality education and help build the reputation of your school. 

✅ Consider how you will offer competitive salaries to your staff. This is a great way to ensure that you attract and retain the right talent for your language school. 

Find Ways to Grow That Talent

If you really want to find ways to deliver value to your teaching staff over time, it’s important that you continually invest in their development. 

Studies show that 87% of millennials consider career growth and professional development opportunities to be very important. 

After all, you're also increasing retention rates by investing in your employees. Here is Breezy's advice on how to nail it:

✅ Offer teachers paid opportunities to improve their teaching techniques and methods.

✅ Provide greater access to professional learning communities and teaching associations.

✅ Encourage participation in lesson study or study groups with other teachers.

7. Focus on a Good Design

Competition among language schools is high, so you need to stand out from the crowd.

If you want to maximize your chances for success when opening a new language school, the first rule is to create an inviting space that reflects your culture.

While there are some practical things that you need to include—desks and chairs for example—there are a variety of different design aspects to consider when decorating your space.

One of the most important aspects is creating a welcoming environment built on a positive student experience. 

Here are a few design principles to help you get started:

🏫 Make sure that your classrooms have lots of presentation space.

🏫 Build quiet, individual working spaces. 

🏫 Ensure that your classrooms have good acoustics, especially in bigger spaces.

🏫 Find ways to include inviting, natural light. 

🏫 Make sure that there are enough electrical outlets. 

🏫 Ensure that your language school has a stable internet connection to facilitate learning.

The design and layout of your language school should recognize and reflect the culture of the organization while allowing for change over time. 

8. Get the Culture Right

With all of the factors you need to consider when starting a language school, it’s easy to overlook the importance of your staff and student culture in its early stages. 

However, it's vital to pay attention to culture from the beginning, because people want to identify with their environment and feel like they have a purpose.

The following questions will help you get started on working out what your language school’s culture is: 

💭 Why does your language school exist?

💭 How will students benefit from enrolling in this language school?

💭 What kind of teaching will you focus on?

💭 What do you consider success?

💭 Will you focus on one or multiple languages?

Make sure that you listen to students and staff to nurture your language school’s human element. 

When you encourage students and parents to participate in co-creating the school's vision, you'll set your teaching business up for long-term success.

9. Focus on Positive Enrollment Experiences

Keeping your enrolled students connected and engaged with your school is one of the most effective ways to ensure its success. 

Your language school is there to enrich your students and teach them valuable skills, so make sure you are actively focusing on how to do that.

One way to do this is to invest in each of your student’s experiences from their first day. 

Make sure that your teaching staff prepare and organize their classrooms to welcome students and make them feel comfortable. 

You should also encourage teachers to dedicate time to planning a lesson outline for the year.

This ensures that they are ready to hit the ground running when the school year starts and that students get the most out of the curriculum. 

When students have a good experience with your school, they are more likely to spread the word about your services. 

10. Get a Board on Board

Think about a board as a crucial part of your language school, just like the curriculum and its educators. 

Here's a great piece of advice from Carrie Irvin, the founder of Charter Board Partners: 

“One of the most foundational, and often overlooked, aspects of starting a new school is the board—they can be the difference between a good school and an extraordinary school.”

Carrie has a bunch of tips for school owners who want to hit the nail on the head:

✅ Focus from the very beginning on building a governing board, not a 'friends and family' board (a.k.a. employ experienced people who can give you expert advice).

✅ Offer your board valuable resources and training opportunities.

✅ Invest in building formal good governance processes and structures, and follow them.

✅ Don't limit the board's role to fundraising and facilities. You need your board by your side and having your back—especially during those tough early years.

✅ Boards must be aware of particularly sensitive issues involved with the running of a school, and be informed and prepared to handle these.

11. Go with Innovation 

Technology is a big deal in modern schools. Thanks to it, we can redesign schools and create personalized language programs that will better serve students. 

Since the early bird catches the worm, make sure that you stay on top of new trends and technologies that can help your staff and students leap forward and blaze new trails.

EDTech is booming, and it's only moving one way. 

Web technology has been advancing steadily for a number of years and can make the process of managing your language school much simpler.

Implementing innovative school management solutions during the early days is something that will make you forever thankful to yourself. 

The areas for change become more challenging to implement as you scale, and setting up the correct foundations will help you succeed.

12. Take Care of Administration

If there's one thing you need in place before opening your first language school, it's a reliable administration system.

When we designed Teach' n Go , we focused on what language schools and training businesses need without the clutter and complexity. 

Teach’ n Go is a user-friendly platform that keeps you in the loop with what's happening in your training business.

Our software allows you to:

🎉 Schedule and track lessons.

🎉 Track attendance history.

🎉 Assign teachers and other staff to tasks.

🎉 Display individual course pricing.

🎉 Send bills directly to your clients (and they can pay you instantly!)

🎉 Keep track of payments and much more.

We also created a dedicated portal and automated email and SMS notifications to keep parents updated and help you strengthen your relationships with students.

Now, It’s Your Turn

It takes a lot of time and effort to get a new language school up and running. 

From mapping out your language program to learning the lay of the land you set up in, it's a long road full of twists and turns. 

Hopefully, with these tips, you'll feel more confident that you've got what it takes to start a language school and know how to deliver value to your students. 

Try our software for free to see how we can help your language school streamline its workflow and become more efficient than ever before. 

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Language School Business Plan

Written by Elma Steven | Updated on March, 2024

Executive Summary

Overview:  Chumkriel Language School (CLS) is a Cambodian-run grassroots organization that aims to offer affordable education and support to the local community. CLS provides a wide range of educational programs and community assistance to the inhabitants of Chumkriel and the adjacent rural towns to help them improve their life skills. CLS is staffed by Cambodians who understand the significance of teaching their neighbors and providing a good example. Chumkriel Language School aspires to instill in the community the conviction that education and self-improvement will lead to future chances for education and work. This is accomplished through developing life and professional skills, teaching English, and offering support and encouragement to families.

Mission:  CLS provides life-changing possibilities for Chumkriel and nearby community youngsters to achieve a brighter future for themselves and their families.

Vision:  To give students the real-world skills that will enable them to progress and make a substantial and important contribution to their communities via education and training. Industry Overview: By 2027, the global market for English language learning will be worth $54.92 billion. The English language learning market is predicted to increase at a CAGR of 6.2 percent between 2020 and 2027, reaching $54.92 billion.

Financial Overview

Financial Highlights

Industry Analysis

Learners develop the capacity to learn many languages via language learning. Bilingualism gives you a competitive advantage and serves as a cultural bridge. Furthermore, as students migrate to other countries in search of higher education, offline, hybrid, and online language learning courses are becoming increasingly popular to improve communication skills. The integration of artificial intelligence in e-learning, the rising importance of English for business and professional reasons, an increase in investments for English language learning start-ups and small businesses, and the low cost of English language learning applications contribute to the overall growth of the English language learning market. However, worries over data security and privacy are projected to stifle the English language learning market’s development.

Many students who go to another nation or city to attend a language course desire more than simply a formal language education, which is why language Plus programs are becoming more popular. Students may get the language instruction they desire while also getting an enjoyable experience with language Plus programs. Nonetheless, they are concentrated on the student’s field of studies, such as medicine or business. These are often known as language Plus programs since they provide a benefit in addition to basic language instruction. Revenue for the Language Instruction industry declined an estimated 6.2% in 2020 alone due to falling demand amid a sharp decline in international travel. However, as demand for travel picks up in line with the improving economy and drop in coronavirus cases, industry revenue will increase by an estimated 9.6% in 2021. As the economy has expanded over the majority of the five years to 2021, per capita disposable income has increased at a rate of 3.0%, leading to strong demand for industry products over the majority of the five years. In 2020, however, falling corporate profit, consumer spending, and travel demand had mitigated gains from prior favorable macroeconomic conditions.

Language + activity programs are popular among students who want to study English, German, Italian, or Spanish, as seen in the graph above. Language + activity programs will combine language instruction with some immersion experience, such as culinary excursions and photography sessions and visits to local sights. Language schools often choose activities that are popular in their area.

Language courses that contain a professional component are another popular choice under language Plus programs. Speech + business, language + marketing, and even language + medical are examples of frequent language Plus industry programs.

These programs are becoming more popular among professionals as globalization grows more prevalent and English becomes the universal language in many professions such as business, medical, and education. Individuals working in a specific field may study English (or any other language) while also learning the terminology and vocabulary used in their sector via language + industry programs.

Another popular trend is language programs grouped by age group, such as classes for persons aged 40 and up, 50 and up, 60 and up, etc. The baby boomer generation is particularly fond of these shows. They want a program that connects them with others who share their beliefs and interests and who wish to study at the same speed as them. Language programs organized by age group are similar to language + activity programs. They enable kids to attend language classes while engaging in exciting, age-appropriate activities with their peers.

Be careful to address each age group’s interests, problems, and requirements when selling language programs grouped by age group. Assume it’s a group of 65 years old or older. In such a scenario, keep in mind that some people may have health conditions or mobility challenges that make walking or standing for long periods more challenging. It is critical to communicate how the program will address their requirements. As a general guideline, you should emphasize the possibility of meaningful social connection with like-minded individuals, the ability to meet intriguing people from all over the world, and any other particular advantages your program provides.

Marketing Plan

Content Marketing : Create a blog on the website with material catering to prospective customers of Chumkriel Language School (CLS).

Discounts : Provide multiple rewards or incentives where members of Chumkriel Language School (CLS get a deal if they successfully recommend someone.

Social Media: Engage and promote on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your space and events.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer. It creates trust with potential members seeking what your place offers.

Email Marketing: Sending automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email as really important, they are more likely to forward it or share it with others, so include social media share buttons in every email.

Financial Plan

Break-Even Analysis:

Income Statement:

Cash Flow Statement:

Balance Sheet:

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A FAFSA Fiasco Has Students Still Asking: Which College Can They Afford?

The new application for federal tuition aid was meant to be simpler. High school seniors say it has been anything but, and some are still unsure of their plans after graduation.

By Colbi Edmonds and Bernard Mokam

Colbi Edmonds and Bernard Mokam interviewed dozens of students, counselors and experts for this article.

By this time of year, college-bound high school seniors are usually celebrating their choices, researching dorms and even thinking of their majors. This year, that’s not necessarily the case.

Because of a disastrous rollout of the new application for federal tuition aid, many still don’t know how much tuition they would be paying and so have not decided where they can afford to go.

The Education Department’s redesigned form for the Free Application for Federal Student Aid, or FAFSA, was supposed to make applying for tuition aid easier and more accessible. But faced with a bureaucratic mess caused by technical meltdowns and severe delays in processing information and receiving aid packages, students say the new system has been anything but clear or streamlined.

The first signs of trouble began in December with the form’s release and have cascaded since, creating uncertainties for students — with graduation right around the corner.

“It’s been a nightmare from point A to point B,” said Reyna Atkinson, a 17-year-old from Michigan, who ultimately committed to Michigan State University after months of waiting.

FAFSA is a free, standardized application for federal aid for college tuition that millions rely on. Students fill out one form, with details on their background and household income, to request tuition information for the schools they list.

Before the overhaul, applicants typically received their financial aid packages within 72 hours of submission. But this year, the Education Department has to reprocess more than half a million applications , and students have been waiting for two, three months — and counting.

Students typically must commit to a college by May 1. Some colleges have extended their decision days until May 15 or early June because of the FAFSA problems.

Even so, several students interviewed by The New York Times said they were making decisions without getting a full picture of tuition costs, a move financial aid experts discourage. Others said they couldn’t commit without knowing how much their chosen college would cost.

Kenneth Seinshin, a 17-year-old from New York City who hopes to be the first in his family to go to college, started filling out his application the first week it came out. But it took months to troubleshoot the glitches he encountered; he finally submitted in March.

So far, he has received only one aid package, for Union College in New York, and he has yet to make a decision. “The whole process just really stressed me out,” Kenneth said.

Clover Schwalm, an 18-year-old from Michigan, was in a similar situation. As a disabled and transgender student, she wanted a school with an accessible and inclusive environment. She still hasn’t received all of her packages, including from schools of higher priority like Savannah College of Art and Design, but committed to Arizona State.

She said she has “reservations” about moving to Arizona, but was comforted by the fact that it doesn’t have a ban on transgender care for adults. “It’s not the best, but I also recognize that there are states that could be less safe,” she said.

Simply completing the application has been a frustrating task for many. Some have not been able to save their changes or make corrections, while others could not submit their form at all.

So far this year, there has been a noticeable dip in the number of students who have completed the form, compared with last year. Among high schoolers graduating this year, 35.6 percent had completed financial aid applications through April 26, compared with 48.2 percent in the same period for the previous class, data analysis by the National College Attainment Network shows.

“The data on FAFSA completion takes a bad story and makes it even worse,” said Bill DeBaun, a senior director at NCAN, which tracks FAFSA applications.

Reyna, the Michigan student, submitted her FAFSA form in January, but it wasn’t processed until late March. She was accepted to several schools, but the FAFSA system wouldn’t let her add them to her application, so she gave up on trying to get financial aid from them.

Ava James, 17, from California, faced different, but still frustrating, hurdles. When she tried to add her mother’s first name, Janice Cheryl, the system could not process the double name. She eventually figured it out, but then the system prematurely submitted the form without her signature. It took her six weeks to fix it.

Another wrinkle has been the form’s convoluted language.

Vanessa Farris, a counselor for the Ayers Foundation Trust in McMinnville, Tenn., said several of her students tripped over one particular question:

“Are the student’s parents unwilling to provide their information, but the student doesn’t have an unusual circumstance, such as those listed in question 7, that prevents them from contacting the parents or obtaining their information?”

“Such a little thing, but it has a cost,” Ms. Farris said. Several students provided wrong answers, and they were not able to amend their mistake for months.

The debacle affects some more than others. Agnes Cesare, a college counselor at U.C.L.A. Community School, said she was worried about its effects on students from low-income families or racial minority groups — the ones the new form was meant to help.

Ms. Cesare said that because of the arduous process, some students at her school had decided to pursue an associate degree and save up for a bachelor’s later. But she worries that once they are out of high school, they may not get the help they need to transfer to a four-year school.

“It feels like the roadblocks are insurmountable” for those students, Ms. Cesare said.

The process has been especially difficult for students with undocumented parents. The new system asks parents for their Social Security numbers, which undocumented people don’t have.

That was the case for Elizabeth Templos-Galindo, a 17-year-old in Tennessee, and her parents. They called the Education Department for assistance but were put on hold for five hours before learning of other forms of identification her parents could submit.

Education Department officials have acknowledged the glitches, and on a recent call with reporters, the deputy secretary of education, Cindy Marten, said they had been “working tirelessly to resolve those issues.” Officials added that students were now able to make corrections to their forms and that updated financial records were being sent to schools. Last month, the department announced that the leader of the Federal Student Aid office, Richard Cordray, would step down.

While FAFSA is used by every school in the country, a small group of institutions — a lot of them private and elite schools with a larger endowment and more students from wealthier backgrounds — also uses the College Scholarship Service Profile, a financial aid application administered by the College Board.

The CSS profile costs $25 per application, and schools that use it provide aid estimates using a different formula. Because that form didn’t have a bevy of glitches, students received estimates more quickly from CSS-affiliated schools than ones that use FAFSA.

Owen Keller, 18, from Maine, can speak to that. He filled out both FAFSA and CSS forms in December, and received tuition details from CSS-affiliated schools like Bowdoin College well before his first FAFSA package arrived in late April. Owen decided on Bowdoin even before receiving all of his packages.

The FAFSA blunder has made some reconsider their plans.

Yajaira Vargas, 18, from Reno, Nev., wants to study political science and become an immigration lawyer. She got into her top choice, the University of Nevada, Reno, but wasn’t able to apply for aid until May.

Now, she is considering not going to college immediately and taking a gap year. “But I don’t want to do that,” she said.

Universities are also feeling the stress of the FAFSA disaster, said Christopher Murr, assistant vice president for financial aid and scholarships at Texas State University.

“I know the U.S. Department of Education is doing their best at this point,” Dr. Murr said, “but it seems every couple of days there’s a new wrinkle, a new challenge that we have to adapt to.”

Experts are worried things may get worse this summer, when this debacle could collide with the “summer melt”: a period when students who took all the necessary steps to go to college, including putting down a deposit, decide not to enroll by fall semester.

Because of that, Mr. DeBaun said June 30 was seen as a crucial milestone, when the school year ends and high school students will no longer get access to counseling.

“Will we be able to connect students with the assistance they need to finish the process out?” he asked.

Alan Blinder contributed reporting.

Colbi Edmonds writes about the environment, education and infrastructure. More about Colbi Edmonds

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