product business proposal letter sample pdf

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

In the example above, I included several signals to showcase my expertise – that I've been in the photography biz for 10 years, that I've worked with over 500 clients, and that I've been featured a number of publications. 

As you approach this section, focus on presenting yourself as an authority. Consider leveraging tools like:

• Case studies
• Client testimonials
• Relevant awards
• Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

The pricing section of your proposal could include:

• A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
• How product features and benefits align with pricing choices
• Pricing for different needs and budgets
• How your pricing compares with competitors
• An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

• First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
• Then, to prompt further conversation, confirm your availability to go over the next steps.
• At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

What We Like

The one-page template is clear, straightforward, and easy to read — without skipping on the key elements of a business proposal. This format is especially useful for busy clients who appreciate brevity and clarity.

2. Web Design Proposal

With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

This template includes all the bells and whistles of a social media proposal packaged in a fun yet professional design. It also includes helpful writing instructions under each section.

8. Content Marketing Proposal

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? This template should inspire you.

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. I recommend going a step forward and designing the layout in your or your client’s brand colors.

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

• Start with an outline.
• Keep it simple.
• Stay on brand.
• Quality control.
• Include data and visuals.
• Add social proof.
• Use a call-to-action.
• Create a sense of urgency.
• Make the decision for them.
• Incorporate video into your proposal.
• Include up-sell and add-on opportunities.
• Clarify your terms and conditions.
• Include a space for signatures to document agreement.
• Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

Before I dive into writing a proposal, I always outline the major sections of the proposal that I want to include. That way, I can stay focused and make sure my message stays intact as I write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

Ultimately, there's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, I'm a firm believer in quality over quantity, especially when it comes to business proposals. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

I've made it a habit to add an editing/QA step in my writing process. During this step, I do a quick spelling and grammar check before hitting send.

So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

• Meets client needs and expectations
• Highlights your value proposition
• Is well-structured and easy to read or skim
• Complies with legal, ethical, and regulatory requirements
• Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

From my experience, you can only be so convincing when you're personally talking up how great your business is — which is why adding social proof is key to establishing credibility.

At the end of the day, prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

I've learned that the best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. From my experience, prospect tend to drag their feet and put off making a decision if there isn't a sense of urgency.

So, as you create your business proposal, your goal should be to add a degree of urgency. When prospective clients read your business proposal they should feel that the best time to sign up for your service is now .

One way I accomplish this is by stating short and long-term goals for their business. They'll have to wait for the long-term goals, but I make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

Don't forget to share this post!

Related articles.

A Complete Guide to Successful Brand Positioning

70 Small Business Ideas for Anyone Who Wants to Run Their Own Business

How to Start a Business: A Startup Guide for Entrepreneurs [Template]

Door-to-Door Sales: The Complete Guide

Amazon Affiliate Program: How to Become an Amazon Associate to Boost Income

Product Differentiation and What it Means for Your Brand

The 25 Best PayPal Alternatives of 2023

The First-Mover Advantage, Explained

Intrapreneurship vs. Entrepreneurship: What's the Difference?

What Are Current Assets? Definition + Examples

Propose your business as the ideal solution using this free template.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

What should you include in a business proposal?

What are the types of business proposals, more business proposal examples + writing and design tips.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s . 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging. but you can use an AI summarizer online to generate an executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal. You can even use the  Excel Invoice Template  to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online digital project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doig that would be to include an e-business card with your contact details, email i.d and any other social links you want to share. You can go through this article for the best digital business cards .

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional  market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website : 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex ) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines , by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

• 31 Consulting Proposal Templates to Close Deals
• 20+ Professional Business Letterhead Templates + Branding Tips
• How to Write a White Paper [Tips & Templates]

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

Business Proposal Template for Word, PDF

Download Free Template

Available for Word & PDF

Your download is available!

Click to download your document template in the format you need.

Your download is ready!

Download Business Proposal Template for Word & PDF or email it to yourself later.

Download Business Proposal Template for Word & PDF.

• Send to email

Plus, you've unlocked access to our full collection of 130 hand-built business templates!

Template Highlights

• Add a summary of the problem, your proposed solution, pricing info, timeline, a short conclusion, terms & conditions, and optionally, an appendix
• Not sure what to say? We got you. Just follow the simple instructions in each section
• Make it look custom with your own logo & branding
• Download it as a Word or PDF file
• Print it, email it, declare your undying love for it

Template Preview

Business Proposal Template

No matter what kind of business you have, you will need to write a proposal at some point. You might respond to a Request for Proposals (RFP) that you saw advertised on an industry website, or you might receive an invitation directly from a client. Either way, it is essential to construct a clear, comprehensive response. You can adapt this template to meet the specific requirements of your potential client.

HubSpot Tip: If your business proposal is particularly long, consider including an Executive Summary that provides the highlights. See HubSpot’s Executive Summary template for more detailed guidance.

Understanding of the Problem

Projects are typically developed around problems that need to be solved. In this section, show the potential client that you understand the history of the problem and the unique requirements that it entails.

Keep your proposal customer-focused. Make the client feel like you understand them better than any of your competitors.

HubSpot Tip: Think of the organization of this section like a funnel. Start with a broad description of the context, then continue to give more specifics about the potential client and their general needs, and finally home in on the particular problem at hand.

Proposed Solution

This section is the heart of your proposal. Present your solution in as much detail as possible, preferably in a step-by-step format that addresses all of the client’s requirements.

To really drive home the point that your offering meets all of the client’s needs, consider providing a “features and benefits” table like the one below. It outlines key parts of your product or service and their specific value to the potential client.

Product/Service Feature

Benefit to the Client

You know the saying “a picture is worth a thousand words”? Well, it rings true in business proposals! Try to provide tables and graphics when possible to break up the narrative and make your points easier to understand and digest. If you work in a field that is suited to it, consider including images and examples of your products or services.

HubSpot Tip: Keep your solution focused on the client. Be specific about how you will meet their unique requirements. Using a proposal template is helpful, but you need to tailor it to every new project.

Pricing Information

While the Proposed Solution section is important for persuading the potential client to choose your company, it is also crucial to provide a well-documented, competitive pricing summary. Make sure you include pricing for everything that you described in the previous section.

Depending on the good or service you are providing, you might be paid on a fixed fee, hourly, or per unit basis. You might want to suggest a one-time payment or a series of installments. If you will be paid in multiple installments, consider detailing this in a Pricing Schedule.

You should also list and explain any assumptions that, if they were to change, would alter the price of your proposal. For example, the number of in-person meetings required, the start and completion dates of the contract, and the number of rounds of revisions allowed.

HubSpot Tip: If your pricing structure is complicated, consider using Microsoft Excel, Google Sheets, or another spreadsheet tool to calculate your final price. You can provide the price in this format or transfer it to your proposal document.

Proposed Schedule

Whether or not your client specified an expected completion date, you will want to propose one. You should offer a detailed schedule of the phases needed to meet the requirements of the proposal. You should also describe the work products, also called deliverables, associated with each phase.

Consider presenting the schedule graphically in a timeline or as a table with activities and dates, as shown below.

Project Activity

Date of Completion

HubSpot Tip: A project schedule is an essential tool for successful project management. By providing a detailed schedule in your proposal, you can show the client that you are committed to completing the project by the deadline.

It is always a good idea to simplify things for the customer. Begin the conclusion by briefly stating why you are the best choice to meet the requirements. Describe the next steps and confirm your availability for future discussions.

Then, rather than make them search for it, provide detailed contact information right at the end of your proposal, so the client can get in touch with you easily.

HubSpot Tip: Consider including a signature page directly in your proposal. This way, the client can sign right away without having to request an additional document.

Terms and Conditions

Include your company’s terms and conditions. The terms and conditions indicate the provisions, requirements, rules, specifications, and standards on which the resulting contract will be based.

HubSpot Tip: Be sure to make any adaptations that are necessary for this specific proposal.

Appendices are a good place to include any information that you think is important, but that the client did not specifically request. Also, it is a good place to insert documents that are too large to include within the document. You can reference the proposal and attach them in the Appendices so that they do not interrupt the flow of the narrative.

HubSpot Tip: Sample items for the Appendices include the bios and/or resumes of the team that would work on the project, photographs of products you will use in the solution, or screenshots of your software solution.

Frequently Asked Questions

How do i write a business proposal, is this template free, can i edit this template, related tags:.

• Proposals, Estimates & Quotes

Related Business Templates

Root cause analysis.

Use this free root cause analysis template to identify the source of business issues and create a pl...

Business Case

Make a case for an upcoming project or investment with the help of this free business case template.

Simplify order management with this easily customizable free online order form template.

Fishbone Diagram

Identify a problem's root causes efficiently with a fishbone diagram. This visualization template ca...

Process Map

Streamline your workflow, enhance efficiency, and foster continuous improvement in your organization...

Download the free 5 whys template to identify the root cause of business challenges and develop prac...

Succession Plan

Enhance your organization’s leadership continuity, improve workforce readiness, and ensure smooth tr...

Business One-Pager Template

Use this professional one-pager template to help capture the attention of stakeholders and potential...

Decision Tree

Use this free decision tree template to understand the potential outcomes of your business decisions...

Profit and Loss Statement

Use this free profit and loss statement template to analyze performance over time and improve your c...

Get this template for free!

Sample Proposal Letter to Sell Products: Free & Effective

I’ve created many sales proposals in my career, turning product insights into compelling pitches for clients. This article offers a guide and template to craft winning proposals.

Key Takeaways

• Purpose : Learn to write an effective proposal letter for selling products.
• Audience : Entrepreneurs, sales professionals, and business owners.
• Key Components : Introduction, product benefits, customization, pricing, and closing.
• Template Included : A customizable template to get started quickly.
• Expert Advice : Insights from my extensive experience in proposal writing.

Step 1: Understand Your Product and Audience

Real-life Example : When I proposed a new line of eco-friendly office supplies, I first delved deep into the product’s unique features and how they aligned with the values of my target customers, environmentally conscious businesses.

• Identify Key Features : List down what makes your product stand out.
• Know Your Audience : Understand their needs and how your product meets them.

Step 2: Craft an Engaging Introduction

The opening of your proposal is crucial. It should grab attention and set the tone for what’s to come.

• Start with a Hook : A compelling fact or question.
• State Your Purpose : Clearly mention why you’re writing this proposal.

Step 3: Highlight the Benefits

Here’s where you make your product shine. Focus on how it benefits the customer, not just its features.

• Benefit-Driven Approach : For each feature, explain the direct benefit to the customer.
• Use Testimonials : Share success stories or endorsements if available.

Step 4: Personalize Your Proposal

Trending now: find out why.

Personalization can significantly increase the effectiveness of your proposal.

• Tailor to the Client : Mention how your product solves specific problems they face.
• Use Friendly Tone : Make it conversational, like you’re talking to them directly.

Step 5: Discuss Pricing Clearly

Transparency in pricing builds trust. Don’t shy away from discussing costs.

• Detailed Pricing : Include all costs, discounts, and payment terms.
• Justify the Cost : Relate pricing to the value and ROI your product offers.

Step 6: End with a Strong Call to Action

Your conclusion should prompt the reader to take the next step.

• Clear CTA : What do you want them to do next? Make it clear and direct.
• Contact Information : Provide easy ways to reach you for further discussion.

Proposal Letter Template

[Your Name] [Your Position] [Your Company] [Date]

[Recipient’s Name] [Their Position] [Their Company]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself and your purpose.]

[Product Benefits: Detail the benefits of your product, tailored to the recipient’s needs.]

[Pricing: Clearly outline the cost of your product and any relevant terms.]

[Closing: A strong call to action, inviting them to take the next step.]

Looking forward to the opportunity to discuss this further.

Best regards, [Your Name] [Your Contact Information]

Writing a proposal letter to sell products is an art that blends persuasion, clarity, and personalization.

By following these steps and using the template provided, you’re well on your way to creating proposals that not only showcase your product but also resonate with your potential clients.

Remember, each proposal is a chance to tell a story—your product’s story.

Comments and Feedback are Always Welcomed!

If you have any questions or need further clarification on any of the steps mentioned, feel free to drop a comment below. Your insights and experiences with proposal writing are also valuable to us and our readers, so don’t hesitate to share!*

Through this comprehensive guide, I aimed to blend my personal experiences with practical advice, creating a resource that’s both informative and relatable.

The balance of personal anecdotes and structured steps is designed to cater to both beginners and seasoned professionals looking to refine their approach to proposal writing.

In crafting proposal letters, the emphasis on understanding both the product and the audience sets the foundation for success.

By relating real-life scenarios and providing a direct, easy-to-use template, my goal is to streamline the process, allowing you to focus more on personalizing and fine-tuning your proposals.

Remember, the key to a successful proposal is not just in the details but also in the delivery.

Your proposal should not only speak about your product but also echo your understanding of and commitment to your potential clients’ needs.

This approach is what has consistently worked for me and what I believe will work for you too.

In summary, writing an effective proposal letter for selling products is a blend of art and strategy. It requires a deep understanding of both your product and your audience, coupled with the ability to communicate this understanding in a way that is both engaging and persuasive.

By following the steps outlined in this guide and using the provided template, you are well-equipped to create proposals that resonate with your audience and effectively showcase the value of your products.

Happy writing, and good luck with your next proposal!

Frequently Asked Questions (FAQs)

Q: How Do I Identify the Right Audience for My Product Proposal?

Answer: In my experience, identifying the right audience begins with understanding your product deeply. I analyze its features, benefits, and which problems it solves. 

Then, I research the market to find out who faces these problems the most. For instance, when I proposed eco-friendly office supplies, I targeted companies known for their environmental initiatives. It’s about matching your product’s strengths with the customer’s needs.

Q: What’s the Most Effective Way to Start a Proposal Letter?

Answer: The most effective way, I’ve found, is to start with a hook that immediately grabs the reader’s attention. It could be a startling statistic, a bold statement, or a compelling question. 

In my proposals, I often start with a fact about the product’s success or a question that makes the reader think about their current challenges. This not only grabs attention but also sets the stage for the proposal.

Q: How Important is Personalization in Product Proposals?

Answer: Personalization is crucial. In my career, I’ve seen a significant difference in response rates between generic proposals and those tailored to the specific client. I always research the client’s business, understand their challenges, and then link these to my product’s benefits. For example, if I’m selling a software solution, I’ll mention how it can specifically address the efficiency issues they might be facing.

Q: Can You Share a Strategy for Discussing Pricing in the Proposal?

Answer: Absolutely. Discussing pricing can be tricky, but transparency is key. In my proposals, I clearly outline the pricing but also ensure to relate it to the value the product offers. 

I’ve found that providing context, like comparing the cost with the ROI or savings over time, helps clients understand the pricing better. It’s about showing them that it’s not just a cost, but an investment.

Q: What Should a Strong Call to Action (CTA) in a Proposal Include?

Answer: A strong CTA is direct and clear about the next steps. In my proposals, I always include what I expect the reader to do next, whether it’s setting up a meeting, calling for more information, or simply replying to the email. 

I make it easy for them to take action, often including my direct contact details. For instance, I might end with, “Please call me directly at [phone number] to discuss how we can tailor this solution for your business.”

Q: How Do You Handle Rejections of Your Product Proposals?

Answer: Handling rejections has been a learning curve. Initially, I took them personally, but over time, I’ve learned to see them as opportunities for feedback and improvement. 

When a proposal is rejected, I politely ask for the reasons why and use this information to refine my approach. Understanding that not every product is a perfect fit for every client and learning from each experience has been key to my growth in this field.

Related Articles

Electrical proposal letter: how to write it right, outsourcing proposal letter sample: free & customizable, sample business proposal letter for coffee shop: free & effective, sample proposal letter for cctv camera installation: free & effective, sample letter of request for cleaning services: free & effective, sample lawn care proposal letter: free & effective, 1 thought on “sample proposal letter to sell products: free & effective”.

I found this sample proposal letter to sell products incredibly helpful and well-structured. It’s a great resource for anyone looking to create a professional and persuasive sales pitch.

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Start typing and press enter to search

All Formats

Proposal Templates

• 11+ Product Business Proposal Templates – Sample, Example

A request for proposal from business entities often requires the information on the supplier’s product proposals as a response to these requests. Another way of responding to these requests is with the use of product business proposal samples which will show the purchaser how the terms and conditions will go about if the business relationship transpires. Our proposal templates are suited for any kind of industry whether it’s product photography, software development, restaurant, or engineering.

Proposal Template Bundle

• Google Docs

Free Product Business Proposal Letter

• Apple Pages

Engineering Product Service Business Proposal Template

Business Product Proposal for Client

Simple New Product Business Proposal

Product Business Proposal Templates

• Introduce your product business ideas
• Write about the solutions to those problems
• Write a complete detail about pricing for all the business process
• Provide a sample business proposals in support of your proposal

Product Business Supplier Proposal

Restaurant Food Business Sales Product Proposal

Product Design Marketing Proposal

How to Write a Product Business Proposal

• Identify your client’s problem. After understanding the requirements outlined by the client on their request, you must identify the problem which will become your basis for your strategies.
• State objectives of the proposal. Once you have identified the problem, state the goals you’d want to achieve in meeting your client’s needs. Most proposal templates in DOC indicate the objectives at the beginning.
• Explain the product strategies created. Elaborate on the procedures you think are necessary to achieve the objectives specified. Marketing proposal templates have detailed steps when it comes to meeting marketing goals.
• Indicate the costs to be incurred. These are calculations derived from the requirements to accomplish the procedures that cover the billing and payment terms.
• Specify the reasons for you to be chosen. You must state your strengths, emphasize what sets you apart from your competitors as illustrated on these free proposal templates in Pages .
• Enumerate the benefits to be achieved. Aside from your strengths, you must tell the client what the benefits they will gain from choosing your product business proposal.

Basic Product Photography Business Proposal

Product Business Plan Outline Proposal

Software Product Business Launch Proposal

Example of Product Development Proposal

Tips to Follow on Product Business Proposal Writing

• Present two to three strategic options. For the client to have something to choose and to ponder about, provide two to three strategic options starting from the high-cost option to the lowest one.
• Choose the right words to use. Do not be careless in using business terms for supplier purposes. As reflected on the investment proposal templates , make use of the word investment instead of using the word cost when about the money involved in the business proposal.
• Make benefits personal. Use the first word when explaining the benefits to your clients as if you are making conversation with them through your sales pitch or sales proposal for client purposes.
• Use comparisons in presenting strategies. Citing examples in the form of comparisons will help the clients see how your options will aid in solving their needs.

More in Proposal Templates

New product launch business plan template, business handbook template, business plan for hotel resort & spa product template, short business plan, concept note template, product development business plan template, new product business plan template, product launch business plan template, new product launch plan template, production company business plan template.

• Proposal Templates – 170+ Free Word, PDF, Format Download!
• 57+ Training Proposal Templates in PDF | Google Docs | MS Word | Pages
• 7+ Logistics Proposal Templates in PDF
• 13+ Recruitment Proposal Templates in Google Docs | MS Word | Pages | PDF | MS Excel
• 12+ Logistics Business Proposal Templates in PDF
• 67+ Project Proposal in PDF , Docs
• 39+ Sponsorship Proposal Templates – Free Word, Excel, PDF Format Download!
• 23+ Funding Proposal Templates – DOC, PDF, Excel, Apple Pages, Google Docs
• 22+ Bid Proposal Templates – Word, PDF, Google Docs, Apple Pages
• 16+ School Project Proposal Templates – Word, PDF
• 10+ Travel Insurance Document Templates in Google Docs | Google Sheets | Excel | Word | Numbers | Pages | PDF
• 10+ Longevity Insurance Document Templates in Google Docs | Word | Pages | PDF
• 10+ Auto Insurance Templates in Google Docs | Word | Pages | PDF
• 10+ Homeowners Insurance Templates in Google Docs | Word | Pages | PDF

File Formats

Word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates.

• Business Templates
• Sample Proposals

FREE 11+ Product Sales Proposal Samples in PDF | MS Word

When you want to sell certain products to potential buyers, you would want to make a product  sales proposal . The proposal is a formally written document that introduces the products to the potential customer and provides the benefits that the product offers. It is often referred to as a sales pitch put in writing. Product sales proposals play an important role in a business, especially those that are well-written and very persuasive. One of the main uses of a product sales proposal is to persuade or convince potential buyers to buy a certain product. Here are sample proposals that you will surely find useful.

Product Sales Proposal Samples

1. product sales proposal template, 2. product sales proposal letter template, 3. sample product sales proposal template, 4. sample product sales proposal format, 5. sample software product proposal template, 6. mobile product sales proposal template, 7. sample public relations proposal template, 8. sample business proposal outline template, 9. sample new product proposal sales template, 10. bicycle product sales proposal template, 11. sample product sales proposal form template, 12. food product sales proposal template.

• Google Docs

Size: 34 KB

Looking for a product sales proposal that will save you time and energy? Well, look no further as we bring you this customizable and print-ready proposal template that will surely help you get things done on time. This sample template is available in Word allowing you to easily make changes, add a logo or do whatever you want with the template to make the finished product appropriate for your needs. You will also be able to save a lot of time with the use of this wonderful template.

Size: 237 KB

Product sales proposals come in may different format based on the writers preferences or on certain requirements. A good sales proposal format to use is this sample product sales proposal format shown above. The sample is taken from the University of Kansas so it’s pretty much a guarantee that you will be able to come up with a good looking proposal if you use the format provided. Aside from a persuasive proposal, it first must be good looking to lure your readers to read further. Check it out now!

Size: 445 KB

Why do you need proposal samples. It is simply because you need help writing your own proposal. A product sales proposal sample above is just one of the many samples that you can rely on for help. This sample is for a software product which is four pages long. Not too lengthy and not too short either. Just the right reference to get your readers interested in the product that you have to offer. Proposal writing samples  such as this one is indeed useful.

Size: 262 KB

Mobile products and other gadgets are in demand nowadays and they keep on getting updates and upgrades. It has now become a need and there seems to be an endless demand for these products. If you are into this business, then you better have a mobile product sales proposal created. Created a trendy and easy to follow proposal with the aid of this sample as sample reference. Instead of paragraphs that may drive readers away, this proposal sample uses bullets to show details and enumerate the benefits and advantages of their mobile product. Interested? Download the sample now!

Size: 16 KB

This proposal template in Word  should be one of your go to templates in creating a proposal of your own. What can you do with it? You can customize the template according to your needs and preferences, like add a logo, remove certain parts of the proposal that are not necessary, change the font color and font size of the texts, add images, etc. And you can do all these changes easily and quickly. Just make sure that you have the appropriate software to be able to work on it.

A business proposal will include a list of the products or services that a business offers. So you not only sell the business as a whole, but you also introduce the products and the services that the business can offer. That is like hitting two birds with one stone. This business proposal outline is perfect for those who want to showcase what their business has to offer and attract both potential customers and investors alike. Why go for less f you can go for more? You will surely love this sample  proposal outline .

Size: 357 KB

Deciding on a new product to make and introducing it to the market is always a challenge to any business analysis. That is because you will never know how the market and your customers will react to it. If you need help with introducing a new product, then you will find the new product proposal sales template a lifesaver. Easily make proposals using this print-ready template. Just supply the required information to complete the document, save the changes and print your work.

Size: 263 KB

If the product that your business sells are bicycles, then a good sample material that you can use to persuade and attract potential customers to buy from you is the proposal sales sample shown above. The proposal includes a sample list of the bicycle products being offered, their benefits or advantages as well as the images of the products for visuals. Seeing the product in photos will pique the readers interest and may lead to a successful sale.

Size: 125 KB

Regardless of what type of product you are selling, you can definitely use this free product sales proposal form. It is blank proposal where you can add the specifications and details of the product you want to sell. Although this product consists only of a single page, you can still add more pages to it if needed. Just look at how convenient this template can be.

Size: 85 KB

Want to sell new food products? Why not write a new food product proposal ? This sales proposal template will be a great tool to use to help you get started with your proposal. It is very simple and easy to use. Start downloading your copy now!

Related Posts

32+ business proposal letter in word, 6+ sample sales proposal letters - pdf, word, 9+ sample project proposal letter - examples in word, pdf, sample proposal offer letter - 6+ examples in pdf, word, 5+ sample cleaning proposal letters - pdf, word, 9+ sample product proposal letters - word, pdf, sample salary proposal letter - 8+ examples in pdf, word, sample project proposal report - 9+ examples in pdf, word, sample non profit proposal template - 13+ free documents in pdf ..., 14+ sample lease proposal letters - pdf, pages, sample informal proposal template - 5+ free documents in pdf, sample job proposal letter - 7+ examples in pdf, word, sample catering proposal - 7+ documemts in pdf , word, sample funding proposal template - 8+ free documents in pdf ..., 12+ loan proposals - word, pdf, pages, 47+ proposal letter examples - word, pdf, sample proposal letter - 8+ examples in word, pdf, 16+ film proposal templates - pdf, word, 8+ sample business proposal cover letters - pdf, word.

Proposal Letter

Good communication is critical in carrying out successful transactions in the world of business. How a given message is delivered can greatly affect the way you’re perceived. Whether you’re writing a formal proposal letter or just a simple business letter , proper formatting and delivery ensure that your audience understands the message you are trying to convey, and it increases their likelihood of reading them favorably.

As a formal business document, the proposal letter must contain useful content that is relevant to the corporate transaction at hand. While there are no firm rules as to how the letter must be written, there are a few standard guidelines that must be noted to make sure the letter carries out its purpose effectively. To help you write a professional proposal letter, refer to the templates and samples provided in this post.

Long Letter Enclosing Proposal Template

• Microsoft Word
• Apple Pages
• Google Docs

Size: A4, US

Short Letter Enclosing Proposal Template

Minimalist Short Letter Enclosing Proposal Template

Basic Proposal Letter Template

Free Download

Simple Proposal Letter Template

Formal Proposal Letter Template

Product Business Proposal Letter Template

What Is a Letter of Proposal?

A proposal letter is a professional letter that typically states how an organization, institution, company, or any given entity could support a corporate venture of yours. Say, for example, a job applicant vying for a position in a company submits a job proposal to a potential employer.

In the proposal, the applicant tries to convince an employer he is the perfect candidate for the position by sharing a detailed description of his skills and capabilities. By letting a prospect know how you could be an asset to the company, you can easily persuade them to allow you to become a significant part of the enterprise. You may also see business proposal letter examples.

A letter for proposal may also be written for various reasons—in particular, the letter may be used to request a grant, a business loan, or a publication.

Event Proposal Letter

Lease Proposal Letter Template

Size: 41 KB

Partnership Proposal Letter Template

Size: 42 KB

Commercial Lease Proposal Letter Template

Size: 46 KB

Proposal Letter for Business Template

Size: 88 KB

Proposal Letter to Supply Products Template

Size: 49 KB

Lease Proposal Letter of Intent Template

Size: 51 KB

Formal Business Proposal Letter Template

Size: 65 KB

Strategic Partnership Proposal Letter Template

Size: 43 KB

Product Sales Proposal Letter Template

Size: 71 KB

Formal Proposal Letter for Partnership Template

Size: 68 KB

Business Proposal Letter for Partnership Template

Catering Proposal Letter Template

Business Partnership Proposal Letter Template

Business Proposal Letter for Service Template

Size: 44 KB

Event Partnership Proposal Letter Template

Proposal Letter to Sell Products Template

Business Proposal Letters

Business sponsorship proposal.

Size: 82 KB

Business Proposal Letter to Client

Size: 12 KB

Business Sales Letter

Size: 28 KB

Love Proposal Letter Examples

Love letter for boy.

Size: 21 KB

How to Make Your Business Proposal Letter Persuasive

Most people put a lot of effort into creating an actual business proposal while disregarding the importance of a business proposal cover letter . Unfortunately, those who dismiss its importance are essentially missing out on a great opportunity to build a deeper connection with the prospect they are communicating with.

Given the significance of a business proposal in making a sale, a  cover letter must be crafted in such a way that expresses your willingness to offer a solution (a product or service) to the buyer’s problems. At the very minimum, you must create a sense of curiosity that will compel its intended audience. This will prompt a reader to continue reading your executive summary, along with your full business proposal.

Through this, you’d have the opportunity to convince a prospective client why you possess the best solution to whatever issue they might be facing.

To guide you in writing a persuasive proposal letter, refer to the following steps:

1. Maintain formality.

Before you begin making your pitch, you need to make sure your letter is structured professionally. This will help you establish a level of formality and authority to show prospects that you’re serious about you do. Be sure to follow the standard business format when writing a formal letter to ensure that your proposal letter contains relevant details that clients might find useful.

2. State the problem.

Once you have decided on the format, you can then start working on the body of your letter.

The content of the proposal letter must tackle the first thing that brought everything else together: the problem. For a solicited business proposal, you can begin by expressing the current issue at hand. This is usually indicated in the first paragraph of your letter and must be kept brief (a single sentence would do). An unsolicited business proposal, on the other hand, needs to be a bit more explosive to make a person sit up and grasp what you have to say.

You can start with a question or a monetary implication of a particular problem to evoke emotions. This way, you can shed light on issues that might have never been taken into consideration before.

3. Provide a solution.

Tell the reader what you could do to help them. Bring everything you have in store for them to the table. Start with a sentence or two expressing your conviction on the problem, followed by a list of objectives that you intend to achieve through your offered product or service. Be sure to provide a bullet list of smart goals that are convincing enough to make the reader see things from your perspective.

4. Offer the proposed benefits.

Remember, you’re writing a letter for your business proposal, so you’re merely trying to persuade a person to read the full content of your proposal through a written letter. Hence, you must answer all the possible questions the recipient might have regarding why the time spent reading your proposal would be worth it. Rather than emphasizing the key features of your product or service, you can state the benefits that the recipient will likely receive if they purchase your solution.

5. Create a call to action.

To end your proposal letter, tell the reader what he or she could do next. This may be in the form of an encouragement to prompt a recipient to continue reading your proposal or to get in touch with you to bring the conversation even further. If necessary, you can also provide contact information to make it easier for prospects to reach you. You may also see email cover letter examples.

Once you’re finished writing the letter, be sure to review and edit the letter until you’re completely satisfied. Read and reread the letter to see if any mistakes might have been overlooked or details you might have forgotten to include.

Advertising Proposal Letter Samples

Magazine advertising proposal.

Size: 13 KB

Advertising Campaign Proposal

proposal-templates.com

Size: 10 KB

Bid Proposal Letter Sample

Bid proposal cover letter.

Construction Bid Proposal

Size: 11 KB

Construction Proposal Letter Sample

Construction proposal letter.

Construction Project Proposal Letter

Construction Services Proposal

How to Write a Cover Letter for Your Grant Proposal

Creating a grant proposal can be a hectic task for any organization. Grant proposal might not be the winning factor to resolving a funding emergency, but it does help a charity gain enough support from various sponsors. Considering the weight of what is asked, it’s important to pay close attention to every aspect of your proposal, including its cover letter.

The cover letter is almost like the front porch of your proposal. Since first impressions play a huge role in closing a business deal, you’d want to leave an impact with the person who can fund your grant.

1. Basic Attributes of a Good Cover Letter

When creating a cover letter for your grant proposal, remember to keep it short and to the point. But instead of repeating what has been stated on the proposal, it should tell the reader how well you understand the nature of their business and how your grant can meet their requirements. You may also see simple resignation letter examples.

Building a personal connection with your prospects will allow them to see just how much of an asset you could be to their day-to-day operations. If you make it seem as if you care more about the monetary benefits than the actual welfare of the company, your grant proposal is bound to be ignored and thrown out right after the cover letter has been read. You may also like notice letter examples.

Keep in mind that the cover letter must only be constructed once you have finished with the entire proposal. This way, you’d know exactly what to include in the letter based on what has been expounded in your proposal.

2. Tips on Formatting Your Cover Letter

Following a proper format for your cover letter is extremely important to project professionalism. Observe the basic principles below, and you’d be good to go:

• Use the official business letterhead.  For formality’s sake, use the corporate letterhead of the business you are representing. The date on the cover letter must be the same date indicated on the grant application as well. By doing so, consistency is met throughout the entire proposal package.
• Include an updated inside address.  The inside address (which goes at the top of the letter) must contain the contact person’s name and title, followed by the funding source’s name and complete address. Double-check this information to see if it’s up to date. Such details are bound to change without prior notice, so make sure you have the current name and address listed on the letter. You may also see application letter examples & samples.
• Begin with a salutation.  As standard letter-writing etiquette, always begin the letter with a greeting or salutation. You can use “Dear” plus the person’s title (Mr., Ms., Mrs., etc.), followed by their surname. It’s critical to address the letter to a particular person to ensure that it falls to the right hands. If you aren’t sure who to address it to, then you can contact the foundation or corporate office to clear things out. Though this information might not be as impactful as the rest of the content, it matters nonetheless. You may also like  complaint letter examples & samples.
• End with a summary.  After expressing your purpose for writing in the first two to three paragraphs, end the letter with a summarizing paragraph. This is your last chance to convince a reader into considering your grant proposal, so you might want to add in a few points that might interest them. For instance, you can tell them what this funding partnership can mean to your target audience, or you can offer a firsthand experience of the issue at hand through a site visitation. You may also check out thank-you letter examples.
• Never forget the signatures.  Below the closing part of your letter, remember to have it signed by the executive director or the board president in charge. The signature must be located above the signer’s full name and job title. In most cases, you can formally end the letter by including the word ENCLOSURE  in all caps.

When creating your grant proposal letter, remember to highlight the purpose of your program, along with the impact it leaves on the desired audience.

Many corporate entities care about touching the lives of the general public, as it usually gives them an enchanting brand image that customers are sure to remember. But don’t just make this a business deal that companies must give in to, as you must also make them care about your mission as everyday human beings to keep them fully involved in the process once the proposal has been approved. You may also see appointment letter format examples.

Project Proposal Letter

Senior project proposal letter.

Job Proposal Letter Sample

New job proposal.

Accepting Job Letter

Size: 108 KB

Product Proposal Letter Example

Product sales proposal.

Internship Proposal Letter

Summer internship proposal.

Size: 64 KB

How to Start a Business Proposal Letter in 5 Simple Steps

A  business proposal letter  is a document used to introduce an idea to entrepreneurial entities such as investors, higher executives, potential business partners, etc. and persuade them to support the said concept. However, before you could convince them, there is still something you need to accomplish— catch their attention.

Just like writing an essay or report, it is the job of an introduction to allure the audience so they would read the entire content of your composition. In other words, it is highly essential to observe the quality of this segment. To compose an applaudable intro, you may consider following through these steps:

1. Begin with a splendid greeting.

In your letter, you are not just relaying a message but also creating a pleasant impression. Likewise, leave your readers the best impression by starting with a professional business greeting. Though it is already a common sense in ethics, this form of politeness is yet disregarded by some writers. Moreover, some proponents are still poor in constructing their salutations. For you to be guided, here are some samples of professional letter salutations:

• Dear + full name of the receiver; e.g. Dear Juvely Mills,
• Dear + Mr., Ms., or Mrs. + last name of the receiver; e.g. Dear Ms. Mills,
• Dear + Mr., Ms., or Mrs. + full name of the receiver; e.g. Dear Ms. Juvely Mills,
• Dear Sir, Madam or Ma’am,
• Dear Human Resources Manager
• To whom it may concern:

Furthermore, sync the tone of your greetings to the formality of your letter.

2. Place the groundwork.

Upon opening the envelope, the reader always wants to know the purpose of the letter as soon as possible. Hence, give that to your audience. In your proposal letter’s opening sentences, state the context in a straightforward but creative way. Craft an introductory statement that would be ultimately suitable for your prospective recipient. For instance, if you already have a past interaction with your audience, you can mention the most recent one as a transition. If not then asking an interesting and captivating question is a good choice. Also, see to it that the question is also relevant to your proposed idea.

3. Distinguish the problem.

In your introductory part, state the dilemma that you want to address using your proposed idea. In doing this, depict the scenarios or situations that would support your point that these problems are indeed serious and need to be addressed. This is a critical aspect of your introduction since it tackles the idea that your suggested product or service is something that would be purchased by the target consumers.

Within this section, you can conduct a survey or experiment that would support your proposal. This would make your argument much stronger as well as more persuasive. Statistics and facts are great game-changers as well.

4. Mention the benefits of your proposal.

Now that you already have mentioned the issues you want to resolve, back it up with a statement that shows how will your proposed product or service be helpful in the scenario. Nonetheless, do not uncover the deepest details regarding your proposed solution yet. Instead, give them the sneak peek here. Hence, simply provide them with a comprehensible yet intriguing message.

5. Ask questions to be responded to in the proposal.

Ending the beginning of your introduction could be as challenging as opening it because it acts at the transition to your next paragraph. However, do not feel troubled because we have an easy way to do that. For you to obtain a closing part in your introduction that would persuade the readers to continue reading is to ask some spellbinding questions that you intend to answer in the later part of your proposal. Remember, you don’t aim to inform your audience in this final step, intend to give your audience some hints instead. Furthermore, you can also open your expertise in the field you are proposing in which you can expound on your proposal.

Proposal Rejection Letter Sample

Bid proposal rejection.

Marriage Rejection Letter

Size: 16 KB

Proposal Cover Letter

Business proposal cover letter.

Sponsorship Proposal Cover Letter

Salary Proposal Letter Example

Salary review proposal.

Size: 15 KB

Salary Proposal Acceptance Letter

Promotion Proposal Letter

Job promotion proposal letter.

Proposal Thank You Letter

Business proposal thank you letter.

How to Write a Business Proposal for Clients

When creating a business proposal, you need to develop a plan that is worthy of your client’s time and attention. It should indicate how your product or service may solve your client’s most antagonizing problems through a simple solution that only you could offer. To do so, you must understand the problems or issues that your clients currently face, along with why they should consider doing business with you in the first place. Focusing on the finer points of the business document can greatly affect the way your message is perceived by recipients.

Accordingly, three things must be addressed when creating a corporate proposal, these are as follows:

1. Your Client’s Needs

Many proposal writers focus too much on their own business that they often fail to understand their client as a whole. This includes the nature of what they do, the industry they are in, and the challenges that they face. Knowing this, try pondering on these questions to construct the first section of your proposal:

• What are the challenges faced by this industry?
• What is the current challenge faced by the organization or company?

Once you have found your answers, this will then open a series of related questions that could be useful in writing the proposal. You can also gather answers from the client to generate better results. You may also see recommendation letter examples & samples.

2. Your Solution

When conveying your proposed solution to one’s problems, you must portray your understanding of such needs. This includes relevant industry research and benchmarks that may support your analysis. Next, you’d also need to provide information regarding the process that must be executed to solve a problem. You may also like acknowledgment letter examples & samples.

Make sure that each step in the process is of great value, otherwise, you may be questioned as to why it is necessary. The potential results and its impact on the client’s needs should also be stated in this section.

3. The Administration

Finally, you’ll need to address the administrative aspects of your business proposal as well. This includes a preliminary timeline of project tasks and responsibilities, the milestone to be attained, the budget of your project plan , as well as the terms and conditions that must be met.

Furthermore, you’d also want to avoid using long, complex paragraphs and jargon that might be difficult to comprehend. Most experts strongly suggest that you limit your letter to one page consisting of three or four paragraphs. Since the reader has an entire proposal to go through, you wouldn’t want to waste their precious time with your official letter . Short sentences and simple wording would be your best option to ensure clear communication.

Payment Proposal Letter Example

Installment payment letter.

Letter of Event Proposal

Letter for school event proposal.

Proposal for Event Venue

Event Partnership Proposal Letter

Training Proposal Letter Example

Corporate training letter.

Industrial Training Proposal

Size: 25 KB

Computer Training Proposal Letter

What Business Should You Approach for a Sponsorship Proposal?

Failed business ventures are often the product of poor decisions. If your company chooses to do business with an organization that doesn’t possess similar objectives as you do, there would be many hurdles and uncertainties that would prevent you from achieving success.

Going from a sponsorship seeker to an official marketing partner is far from simple. Apart from creating an impressive sponsorship proposal , you must first look for a business that would best suit your end goal. This would depend on the specific market being catered, what you can offer the sponsor, and how you may benefit from them. Looking for potential sponsors is a grueling task to undertake, considering the amount of time and effort that one puts into the search, along with the number of rejections you’re likely to face.

Remember, this is a vital step that you must commit to. So to find the perfect sponsor, take note of the steps below:

1. Create a wishlist.

When creating your list, consider the needs of your target audience, the social connections you have to a given sponsor, the similarities between you and the specified sponsor, as well as their competitors. Jot down company names until you’ve reached a healthy list of about 25 to 30 items. You can always add more to the growing list, as long as you can handle cutting them down later on. You may also see reference letter examples.

2. Conduct research on each sponsor.

Once you have made a list of sponsors, it’s time to do a little background check for each item on the list. The Internet would be the perfect platform to gather a sufficient amount of information. From the company website to their social media pages, you can look for references to a given brand and company by simply inputting certain keywords into the search bar. You may also like employee reference letter samples.

3. Record the data you have collected.

Write down the data you have just gathered on a sheet of paper. Organize this in such a way that it would make it easier for you to draw comparisons between each sponsor.

4. Get a reality check.

No matter how much you want to partner with a company, if they aren’t compatible with your needs and purpose, then they aren’t worth pursuing. Remember to cross them off your list before proceeding to the next step.

5. Contact each sponsor on your list.

Now you’re left with a hotlist of sponsors to reach out to. Though there’s no guarantee that these prospects would be on board with your plans, the least you can do is try. Perhaps you could influence their decision through a cover letter, or discuss your proposed plans over a business meeting . However, don’t waste time on the wrong people. If you can’t break the barrier, move on to the next one on your list and see if you can strike a deal by then.

Additionally, make sure that you’re communicating directly with the person who has the authority to approve your proposal. Otherwise, you might just lose your chance with a company that might’ve been willing to partner with you.

Cleaning Bid Proposal

Marketing Proposal Letter

Restaurant marketing letter.

Size: 22 KB

Joint Marketing Proposal Letter

Loan Proposal Letter Example

Business loan proposal.

Vendor Proposal Letter

Vendor proposal acceptance letter.

Vendor Proposal Cover Letter

Investment Proposal Letter Sample

Business investment proposal letter.

Franchise Proposal Letter

Letter of intent franchise proposal.

Size: 84 KB

Grant Proposal Letter Example

Budget Proposal Letter

Size: 24 KB

Marriage Proposal Example Letter

Contract Proposal Letter

Size: 14 KB

Sample Proposal Letter

Size: 122 KB

Financial Proposal Submittal Letter

Size: 139 KB

Free Business Proposal Letter

Size: 48 KB

Sample Request for Proposal Letter

Size: 151 KB

Sample Proposal Covering Letter

Size: 39 KB

Individual Advantage Rate proposal letter

Size: 66 KB

Basic Proposal Letter Example

Size: 176 KB

Simple Proposal Letters Example

Proposal Letter in DOC

Proposal Letter Template

What Is the Main Purpose of a Proposal Letter?

We’ve been going on and on about the importance of writing an effective proposal letter in this article, but what purpose do these proposal letters even serve?

A business proposal letter, which can either be solicited or unsolicited, is a type of document used to outline your offered products or services that prospective clients might need. The main goal of creating a proposal letter is to make a formal proposal involving the delivery of goods according to the terms of the transaction. You may also see offer letter examples.

Solicited proposals are typically made at the request of a buyer or a client that might be interested in what the business has to offer. But when it comes to writing a letter of proposal, the seller (business) usually does this for free to make a strong impression with prospects.

Given how the content of the letter is merely a summary—plus a few persuasive facts—of what has been stated on the formal proposal, creating an informative, convincing, and the professional document is extremely important. Keep in mind that the content of the letter represents what the proposal has in store for its prospects. If you fail to write a compelling letter, then this might hinder the person to even consider reading the entire proposal. You may also like incident report letter examples.

The proposal letter is simply a reflection of how much you know about your potential clients, their needs, and what you do to resolve their current problems.

Unfortunately, your business proposal could be among hundreds or thousands of other proposals that a corporate entity receives on an annual basis. Standing out might seem like a chore to do, but this can be accomplished with the help of a good proposal letter. You may also check out job application letter examples.

Creating a cover letter to support your proposal can be beneficial in a lot of ways. At the end of the day, what matters most is your means of delivery to get your point across to potential clients in a way that may be comprehended effectively.

General FAQs

1. what is a proposal letter.

A proposal letter is basically a formal business letter that is written to engage prospective clients regarding a new product, business, or a partnership. It outlines how the potential client can be benefitted by using your company’s products or services.

2. What is the Structure of a Proposal Letter?

The structure of a proposal letter is as follows:

• Introduction and background
• Statement of the problem
• Goals and objectives
• Breakdown of costs
• Contact information.

3. How To Prepare a Proposal Letter?

You can prepare a proposal letter by following these steps:

• Identify the client’s key business needs
• Offer a solution to meet those needs
• Explain your approach towards those needs
• Mention your most important differentiators
• End with a call to action.

4. What is the Difference Between an Executive Summary and a Proposal Letter?

An executive summary is a brief and less detailed version of a proposal. It covers the key points of your offer and how it aligns with the potential client’s strategic priorities. A proposal letter, however, introduces your business and explains that you understand the client’s needs.

5. How Should You Conclude a Proposal Letter?

While concluding a proposal letter, you should summarize the important points of the proposal and emphasize the major concepts. Provide an explanation that connects all the main points and also offer to discuss the idea in greater detail at a later date.

Proposal Maker

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

67+ SAMPLE Proposal Letters in PDF | MS Word | Google Docs | Apple Pages

Proposal letters | ms word | google docs | apple pages, 67+ sample proposal letters, what is a proposal letter, elements of a proposal letter, how to write a proposal letter, dos and don’ts of writing a proposal letter.

Lease Proposal Letter Template

Partnership Proposal Letter Template

Commercial Lease Proposal Letter Template

Proposal Letter for Business Template

Proposal Letter to Supply Products Template

Product Business Proposal Letter Template

Lease Proposal Letter of Intent Template

Formal Business Proposal Letter Template

Strategic Partnership Proposal Letter Template

Product Sales Proposal Letter Template

Event Proposal Letter Template

Formal Proposal Letter for Partnership Template

Business Proposal Letter for Partnership Template

Catering Proposal Letter Template

Business Partnership Proposal Letter Template

Proposal Letter Example Template

Business Proposal Letter for Service Template

Event Partnership Proposal Letter Template

Proposal Letter to Sell Products Template

Proposal Letter For Cleaning Services Template

Sample Event Proposal Letter

Request for Sponsorship Proposal Letter

Design Partnership Proposal Letter

Sample Agency Request for Proposal Letter

Formal Proposal Cover Letter

Contract Work Proposal Letter

Funding Introduction Support Proposal Letter

New Club Client Proposal Letter

Business Supplier Proposal Letter

Effective Approval Proposal Letter

Senior Project Proposal Letter Rubric

Construction Project Proposal Letter

Offeror’s Government Proposal Letter

Sample Proposal Quotation Covering Letter

Non Profit for Proposal Letter

Dividend Exclusion Collaboration Proposal Letter

Good Training Proposal Letter

Action Travel Agency Proposal Letter

Senior Project Proposal Letter

Grant Birthday Proposal Letter

Vendor Proposal Letter

Commission Proposal Letter of Intent

Proposal or Nomination Letter

Graduation Project Proposal Letter

Proposal Submission Letter

Project Management Request for Proposal Letter

Request for Proposal Letter of Interest

Legislative Proposal Letter Template

General Grant Proposal Letter

Profit Share Proposal Letter

Request for Proposal Letter to Auditing Firms

School Proposal Letter

Proposal Letter of Credit

Draft Proposal Open Letter

Response to Proposal Letter

Proposal Letter Example

Call for Proposal Letter

Internship Proposal Letter

Tennis Courts Proposal Letter

School Proposal Letter of Intent

Job or Internship Proposal Letter

Program Proposal Letter

Teacher Proposal Letter

Attendance Proposal Letter

Twinning Proposal Letter

Standard Proposal Letter

Contractors Proposal Letter

Cost Proposal Transmittal Letter

Step 1: Formulate a Formal Introduction

Step 2: introduce the proposed solution, step 3: list down benefits, step 4: end with a compelling conclusion, step 5: follow up the final decision, don’ts, share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 24+ sample recognition letters in pdf | ms word | google docs | outlook | apple pages.

It is not nearly always that employees put their heart and soul into everything that they do. There are instances wherein they slack off and fail to do their…

17+ SAMPLE Contract Cancellation Letters in PDF | MS Word | Google Docs | Apple Pages

In a company or business, partnership is very important to the success. Businessmen and entrepreneurs have used the notion of strategic collaboration to operate their enterprises from long ago and this strategy still…

browse by categories

• Questionnaire
• Description
• Reconciliation
• Certificate
• Spreadsheet

Information

• privacy policy
• Terms & Conditions