write a business plan or proposal detailing the prospect process and challenges

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

In the example above, I included several signals to showcase my expertise – that I've been in the photography biz for 10 years, that I've worked with over 500 clients, and that I've been featured a number of publications. 

As you approach this section, focus on presenting yourself as an authority. Consider leveraging tools like:

• Case studies
• Client testimonials
• Relevant awards
• Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

The pricing section of your proposal could include:

• A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
• How product features and benefits align with pricing choices
• Pricing for different needs and budgets
• How your pricing compares with competitors
• An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

• First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
• Then, to prompt further conversation, confirm your availability to go over the next steps.
• At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

What We Like

The one-page template is clear, straightforward, and easy to read — without skipping on the key elements of a business proposal. This format is especially useful for busy clients who appreciate brevity and clarity.

2. Web Design Proposal

With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

This template includes all the bells and whistles of a social media proposal packaged in a fun yet professional design. It also includes helpful writing instructions under each section.

8. Content Marketing Proposal

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? This template should inspire you.

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. I recommend going a step forward and designing the layout in your or your client’s brand colors.

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

• Start with an outline.
• Keep it simple.
• Stay on brand.
• Quality control.
• Include data and visuals.
• Add social proof.
• Use a call-to-action.
• Create a sense of urgency.
• Make the decision for them.
• Incorporate video into your proposal.
• Include up-sell and add-on opportunities.
• Clarify your terms and conditions.
• Include a space for signatures to document agreement.
• Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

Before I dive into writing a proposal, I always outline the major sections of the proposal that I want to include. That way, I can stay focused and make sure my message stays intact as I write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

Ultimately, there's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, I'm a firm believer in quality over quantity, especially when it comes to business proposals. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

I've made it a habit to add an editing/QA step in my writing process. During this step, I do a quick spelling and grammar check before hitting send.

So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

• Meets client needs and expectations
• Highlights your value proposition
• Is well-structured and easy to read or skim
• Complies with legal, ethical, and regulatory requirements
• Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

From my experience, you can only be so convincing when you're personally talking up how great your business is — which is why adding social proof is key to establishing credibility.

At the end of the day, prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

I've learned that the best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. From my experience, prospect tend to drag their feet and put off making a decision if there isn't a sense of urgency.

So, as you create your business proposal, your goal should be to add a degree of urgency. When prospective clients read your business proposal they should feel that the best time to sign up for your service is now .

One way I accomplish this is by stating short and long-term goals for their business. They'll have to wait for the long-term goals, but I make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

Don't forget to share this post!

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

What should you include in a business proposal?

What are the types of business proposals, more business proposal examples + writing and design tips.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s . 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging. but you can use an AI summarizer online to generate an executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal. You can even use the  Excel Invoice Template  to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online digital project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doig that would be to include an e-business card with your contact details, email i.d and any other social links you want to share. You can go through this article for the best digital business cards .

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional  market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website : 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex ) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines , by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

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How to write better business proposals (7 step guide & a template)

Natasha Ellis-Knight

Feb 22, 2024

Read. 16 min.

63% of businesses currently win less than half of the proposals they submit. Meanwhile, just 15% are winning new business from at least 70% of their proposals. The moral of this story? It’s time to improve the way you write your business proposals. 

In this article, we're sharing a 7-step guide to help you create better business proposals. We’ve also included a template you can use as a framework to improve the way you write a business proposal.

What's the big deal with business proposals?

For most B2B companies, proposals are an essential part of doing business. And if your win rate is lower than you’d like, it’s time to start thinking about how your proposals could be contributing to that.

It doesn’t matter if it's an RFP, short-form, or even an unsolicited proposal – a business proposal will feature many of the same elements. 

This is because, when done right, business proposals can overcome objections from the most diligent prospects. 

The trouble is it can be difficult to know how to turn an average proposal into a winning proposal that puts you in the top 15%.

Common issues most businesses face with writing proposals include;

• The time it takes to create a proposal from scratch
• Keeping each proposal consistent with company branding
• Making sure they feature the latest product and pricing details

So it’s clear that there has to be a better way. 

7 Steps to writing better business proposals

Business proposals outline your solution to a prospective client’s problem and are designed to give them confidence that you’re the right vendor to work with.

Typically, proposal documents will include details on pricing, deliverables, and milestones, as well as details on your company. 

To be more specific, there are 8 questions a potential client is looking to answer when they read your proposal:

• Who are you, and what makes you qualified to help them?
• Do you understand the prospect’s pain points and challenges?
• How do you plan to solve these problems?
• How long will your solution take to implement?
• How much will you charge?
• What is the return on investment of your product or service?
• Who will be working on delivering your solution?
• Have you helped other companies like them solve similar problems?

This 7-step guide (and proposal template) will help you answer all these questions.

However, before you can begin to write a business proposal, you’ll need to start with research.

1. Preparation is key

There are 3 key areas you should focus on before you start writing your proposal.

Discovery and problem statement

As part of your sales process , your team should be undertaking discovery to clarify the problems your prospect is looking to solve and the challenges they’re currently facing. 

A good discovery process will also quantify what solving these issues could mean for your prospect. This will help you to understand the return on investment of your solution. 

Company research

As well as the details gathered during discovery, you should also take the time to understand your prospect’s company in more detail. 

This background research includes firmographic data such as company size and revenue, as well as environmental factors such as operating conditions and industry regulation.

Uncovering these insights is critical to ensuring that your proposal is an appropriate size and scale for your prospect and you can tailor it to their specific needs.

To make sure the information in your business proposal is consistent and accurately reflects your company’s brand, you should consider preparing a template in advance. 

Now that the research step is complete, you’re ready to start writing your most effective business proposal yet.

2. First impressions matter

You don't get a second chance to make a good first impression.

So while it's easy to jump straight into the price and delivery, it's a good idea to take a moment to start how you mean to go on.

And one of the best things you can do to have a positive impact on your prospect is to include a well-designed cover page in your proposal .

It may seem like a small detail, but proposals featuring an attractive front cover page are proven to convert 45% better than those that don’t.

Next, you should include an executive summary and/or introduction that allows you to quickly demonstrate how well you know the prospect and their pain points. 

Using a template is a great way to produce proposals efficiently, but you should always personalize the content to make sure it doesn’t sound generic or ‘boilerplate’. No prospect wants to feel like they’re reading a one-size-fits-all proposal.

Another way to make a great first impression?

Use video .

Using video in your proposals has a huge impact on close rates. In fact, they helped one sales rep increase his close ratio to 91%.

With GetAccept , all customers have access to the video functionality, which lets you quickly add a personalized video to your proposal and stand out from the competition.

One more recommendation:

Add a ‘contents’ page to ensure the content is easy to navigate .

In parallel to this, you should ensure that the document’s length reflects the size of the opportunity.

A prospect involved in a multi-million dollar deal will expect a long and detailed proposal, but this same approach would be overwhelming for a much smaller business.

3. Your proposed solution

Let’s be clear:

You need to offer compelling insight into who you are and why they should trust you as a vendor – because 90% of people only buy from companies they trust. 

You can convey this through trust signals such as how long your company has been trading, names of flagship customers, metrics that indicate previous success, and any certifications, affiliations, or awards relevant to your sector.

Next, you need to focus on the prospect and their problem, ensuring that you thoroughly understand exactly what it is they’re looking to achieve.

To make sure your messaging here really resonates, try to include some of the specific language they shared during discovery. 

By this point, the prospect will be eager to understand exactly how you’ll solve their problems. 

Take the time to outline your solution in as much detail as necessary, answering any specific questions that may have come up during discovery. 

Alongside this, you should include an itemized list of deliverables and details of the associated milestones or timeframes for each item. This will help all stakeholders to see exactly what is happening and when. 

Now that the prospect trusts you and you can deliver on what you’re proposing, they’ll be ready to learn more about how much it will cost.

4. Pricing & ROI

The next part of your proposal should outline how much the prospect needs to invest in choosing your solution.

The key word here is invest . 

You should present the pricing as an opportunity r ather than a cost.

One of the cleanest ways to present this information is with itemized pricing. This gives prospects a clear picture of precisely what is going into the total price for this project.

GetAccept includes CPQ functionality that helps you and your sales team easily include accurate pricing tables directly into your proposals. 

Depending on how your discovery and company research went, you can also discuss the return on investment your prospects may expect from choosing your proposal. 

To help convince your prospects of the value of your proposal, the next thing you need to look at is social proof.

5. Social proof is key

According to research by Gartner , 86% of businesses consider verified reviews critical in their purchase decisions. 

This evidence underlines the importance of including social proof in your proposal because not only does it increase trust, but it also increases conversions by 34% . 

Social proof is a way to showcase the experiences and opinions of other customers quickly and can often indicate the results that your prospect can expect to achieve.

Examples of social proof you could use in your proposal include;

• Testimonials
• Case studies
• Video interviews
• Buyer reviews (i.e. from platforms like G2 and Capterra )

For maximum impact, make sure the social proof you choose is from companies of a similar profile and size to your prospect and is relevant to the problem you’re solving for them.

Depending on the deal's value, you may also wish to invite your prospects to reach out to customers featured in your social proof. 

However, you should clear this first with your customers and reward them in some way as part of a customer loyalty program. 

By this point, it’s decision time for your prospect. 

So let’s look at how you can ensure your proposal has a strong ending.

6. Close your proposal strongly

After outlining the details of your company, your solution, and your pricing, there are 3 key questions to ask yourself:

• Have you covered the 8 key questions your prospect expects to answer?
• Have you included a call to action? The next steps shouldn’t be a guessing game for your prospects!
• Have you put any contract details or T&Cs in your proposal for easy sign-off?

If you can answer ‘yes’ to all 3 of these, you’re ready to head straight to step 7 and finalize your proposal.

7.  Edit and polish for consistency

Once you’ve finished writing your proposal, you should take the time to review. First of all, ask yourself:

• Can it be refined?
• Does everything make sense? i.e. Is it super clear and easy to read?
• Can I remove any words to make it even easier to read? 

Once you’ve made any edits to refine your proposal, it’s time to proofread it for spelling, punctuation, and grammar. 

The final check you should do is for consistency. This is especially important if multiple people have contributed to the document. It helps to iron out differences in writing style, layout, and approach – and ultimately keeps everything ‘on brand’.

Finally , it’s time to send it to your prospect.

Do’s and don’t for writing a business proposal

Along with our 7-step guide on how to write a business proposal, we also wanted to share a few tips based on our experience that you should keep in mind while creating them.

✅ Make sure you cover the 8 key questions prospects want to answer.

✅ Frame the project as an investment, offering a potential ROI where possible.

✅ Include as much relevant social proof as possible to build trust with your prospects.

❌ Don’t just use generic ‘cut and paste’ content – your prospects will know.

❌ Don’t waste time creating huge proposals for tiny deals – be proportionate.

❌ Don’t forget to include a cover page to increase conversions by up to 45%. 

Now you’re clear on what you need to do to create a winning business proposal, we’ve prepared a business proposal template to help you fast-track your proposal process.

Business proposal template

To get started on your journey to writing better business proposals, we’ve included a template on which you can base yours.

It’ll help you include all the major parts needed and can be customized to suit your needs.

It’s worth noting, though, that using a template like this is no substitute for using proposal software , especially if you’re submitting more than a few proposals a month.

You can also visit our free-to-use business proposal template library , which includes video, chat, and e-signatures, to help your proposals come to life and close deals faster. 

Whether you want to send a business proposal , joint venture proposal , or something else entirely, our free template library has 30+ templates for you to choose from. 

In the meantime, you can use the template below to help you write better business proposals.

The number of pages needed for your proposal will vary depending on the size of the deal and the complexity of your offering.

However, if you follow the process outlined in this article, you’ll be well on your way towards writing a better business proposal that wins you more business. 

Of course, you can produce all of your proposals manually using Microsoft Office and email – but why would you? 

There is a better alternative.

Increase win rates with proposal software

Now that we’ve covered creating better proposals, let’s take a look at how proposal software can elevate your output even further. 

In a nutshell, proposal software allows you to use templates, automation, integrations, engagement tools, and analytics to radically improve your proposal process . 

Managing proposals by email means you lose out on advanced tracking insights that help you understand when a prospect has opened and interacted with your proposal.

At the same time, creating proposals in Word and Excel means you’ll miss out on presenting your clients with polished, professional documents that are on brand and consistent every time.

Proposal software doesn’t have to be expensive, either.

For example, you can start sending proposals from just £13 a month .

Not a bad investment. So, what’s the return ?

Well, the average sales rep sends 179 proposals a year using proposal management software versus 145 without. 

At a 44% close rate, that’s an extra 17 deals a year you’re missing out on.

( Sign up here and see how quickly you can send out your first proposal).

To conclude

Business proposals are a critical part of winning B2B sales.

However, while most companies are winning less than half of the proposals they submit, only 15% of companies that are winning 70% or more. 

There has to be a better way when it comes to writing proposals.

There is. That’s where technology comes in.

GetAccept – a digital sales room (a.k.a. DSR) platform – includes software to help you manage your entire proposal and contract management process, with features like;

• Content library - helping you to create mobile-ready proposals in minutes
• CPQ - enabling you to include accurate quotes and pricing in proposals quickly
• Tracking - easily send proposals directly to prospects and track their interactions
• Real-time editing - update your proposals in seconds based on prospect feedback
• Personalization - include unique videos and messages to boost engagement
• Contract management - sign and manage contracts digitally with ease

Write better business proposals and increase win rates with GetAccept

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How to write a business proposal (free templates+ examples).

Crafting a compelling business proposal is an art that requires a deep understanding of the client’s needs, meticulous attention to detail, and a knack for presenting information clearly and convincingly. This guide will walk you through writing a business proposal, offering tips and insights to help you create an outstanding proposal.

Defining a Business Proposal

A business proposal is a formal document that outlines your offerings and how they can solve a prospective client’s problem. It serves as a bridge between you and potential clients, providing a platform for you to showcase your services and persuade clients to do business with you.

While business proposals and plans may seem similar, they serve different purposes. A business plan outlines your company’s goals and strategies, while a business proposal focuses on presenting your offerings to solve a client’s issue.

Why is a proposal document important for a prospective buyer? A proposal document is essential for a prospective buyer as it outlines the offered solution, demonstrates an understanding of their needs, and provides transparency on costs and terms, helping them make an informed decision.

Three Examples of Proposal Outlines :

Example 1: Marketing Services Proposal

Offer comprehensive digital marketing services to help clients enhance their online presence and increase customer engagement.

Fundamental Components:

Executive Summary

Client Background and Goals

Proposed Solution (Digital Marketing Services)

Scope of Work

Timeline and Milestones

Cost Estimate and Payment Terms

Case Studies (Previous Successful Campaigns)

Call to Action

Example 2: IT Consulting Proposal

Provide IT consulting services to optimize a client’s existing infrastructure, improve security, and streamline processes.

Client Information and Current IT Landscape

Problem Statement

Proposed Solution (IT Consulting Services)

Team and Roles

Testimonials from Previous Clients

Next Steps and Contact Information

Example 3: Product Launch Proposal

Present a proposal to assist a client in launching a new product, including marketing strategies, distribution plans, and budget considerations.

Client Background and New Product Information

Proposed Solution (Product Launch Strategy)

Marketing and Promotion Plan

Distribution and Sales Strategy

Budget Estimate and Funding Options

Case Studies of Successful Product Launches

Closing Statement and Call to Action

Get Your Free Templates Here :

Understanding the types of business proposals.

Business proposals can be categorized into two main types: solicited and unsolicited.

Formally Solicited Proposals:

Formally solicited proposals are meticulously crafted documents that respond to specific requests for products or services issued by organizations or government agencies. 

These proposals are typically initiated through a formal procurement process, where the requesting entity outlines its requirements, specifications, and evaluation criteria. In a formally solicited proposal, the responding party must adhere to a structured format and address all the stipulated elements outlined in the solicitation. 

This includes a detailed description of the proposed solution, a breakdown of costs, a timeline for implementation, and credentials demonstrating the offering entity’s capability to fulfill the requirements. These proposals comprehensively address the specific needs outlined in the solicitation and adhere to a strict set of guidelines, reflecting the proposing party’s commitment to professionalism and adherence to the procurement process.

Business Proposals vs. Business Plans:

Business proposals aim to secure specific projects by presenting tailored solutions and costs to clients. In contrast, business plans serve internally, offering a holistic roadmap for overall organizational growth, encompassing goals, finances, market analysis, and strategies. Proposals target external clients, while plans guide internal operations and long-term development. Both are essential tools, serving distinct purposes in the business landscape.

How do you write winning business proposals?

Crafting a winning business proposal involves a strategic approach that highlights your strengths, addresses the client’s needs, and showcases your business’s unique value. Here are the key steps:

• Understand the Client’s Needs: Thoroughly grasp the client’s requirements, challenges, and goals before crafting your proposal.
• Tailor Your Approach: Customize each proposal to the specific client, showcasing how your solution meets their unique needs.
• Clear Value Proposition: Clearly articulate the value your product or service provides. Explain how it addresses the client’s pain points and adds significant value.
• Compelling Executive Summary: Begin with a concise yet compelling executive summary that captures the essence of your proposal, highlighting key benefits.
• Detailed Solution: Present a detailed solution that outlines your approach, methodology, and how your product or service will meet the client’s requirements.
• Transparent Pricing: Clearly outline your pricing structure, ensuring transparency and alignment with the client’s budget constraints.
• Demonstrate Expertise: Showcase your expertise, relevant experience, and success stories. Include case studies or testimonials to build trust.
• Engaging Proposal Design: Make your proposal visually appealing and easy to navigate. A well-designed proposal creates a positive impression.
• Timely Submission: Submit your proposal before the deadline, demonstrating your commitment and professionalism.
• Follow-Up: After submission, follow up with the client to address any questions or concerns promptly.

Basic Business Proposal Template:

A basic business proposal template is a foundational proposal creation framework. It typically includes

• Cover Page: Your business name, logo, and contact information  
• Summary: A brief overview of the proposal’s key points.
• Introduction: Introducing your company and establishing context.
• Problem Statement: Clearly define the client’s problem or need.
• Proposed define: Detailing how your product or service addresses the identified problem.
• Timeline: Outlining the proposed project timeline.
• Budget: Presenting a detailed breakdown of costs.
• Qualifications: Highlighting your company’s relevant experience and qualifications.
• Conclusion: Summarize key points and invite further discussion.

Business Proposal Outline 

A comprehensive business proposal follows this outline:

• Briefly introduce and purpose.
• Concise summary of key proposal points.
• Clearly define the client’s problem or requirements.
• Detail how your product or service addresses the client’s needs.
• Outline the approach and methodology for implementing the solution.
• Present a realistic timeline for project completion.
• Provide a detailed breakdown of costs.
• Showcase your company’s expertise and relevant experience.
• Highlight the specific benefits the client will gain.
• Summarize key points and encourage further discussion.

What is a Basic Business Proposal Template?

A basic business proposal template serves as a foundational framework for creating proposals. It typically includes Cover Page: Your business name, logo, and contact information.

• Executive Summary: A brief overview of the proposal’s key points.
• Proposed Solution: Detailing how your product or service addresses the identified problem.
• Qualifications: Highlight your company’s relevant experience and qualifications.

What should a Business Proposal Include?

• Briefly introduce your company and purpose.
• Detaidefineur product or service addresses the client’s needs.

5 Business Proposal Ideas

• Innovative Solutions: Propose cutting-edge solutions that address emerging industry challenges.
• Collaborative Partnerships: Suggest collaborative partnerships that leverage the strengths of both parties.
• Customized Packages: Offer customized service packages tailored to clients’ needs.
• Efficiency Improvements: Propose solutions that enhance the client’s operational efficiency and productivity.
• Long-Term Strategies: Develop proposals that outline long-term strategies for sustained success.

What does a well-written business proposal look like?

A well-written business proposal is clear, persuasive, and tailored to the client’s needs. It includes:

• Professional Formatting: Neat and well-organized layout with clear headings and visuals.
• Clear Language: Use concise and clear language, avoiding jargon.
• Thorough Research: Demonstrates a deep understanding of the client’s industry and challenges.
• Compelling Executive Summary: Engaging summary entices the reader to delve deeper.
• Solution Focus: Emphasizes the proposed solution’s benefits and how it uniquely addresses the client’s needs.
• Transparent Pricing: Clearly outlines costs and demonstrates value for money.
• Supporting Documentation: Includes relevant case studies, testimonials, or credentials to build credibility.
• Call to Action: Encourages further discussion or action.

A well-crafted business proposal addresses the client’s immediate needs and positions your business as a valuable and trustworthy partner.

Solicited Business Proposals

Solicited proposals are in response to a specific request from a prospective client. These proposals are typically detailed and tailored to the client’s needs and requirements.

Unsolicited Business Proposals

Unsolicited proposals, on the other hand, are initiated by you and presented to potential clients even without a formal request. These proposals often adopt a generalized approach, but with a good understanding of the client’s business, you can customize your proposal to address their potential needs.

How long should it take to write an entire proposal?

The time it takes to write an entire proposal can vary significantly based on factors such as the project’s complexity, the depth of research required, the level of customization needed, and your familiarity with the subject matter. However, here’s a general guideline to help you plan:

• Simple Proposals: For straightforward projects with minimal customization, a basic proposal might take a few hours to a day to complete.
• Moderate Complexity: Projects requiring moderate customization, in-depth research, and a more detailed proposal might take a few days to a week.
• High Complexity: Complex projects, especially those involving intricate solutions, extensive research, or collaborations, can take several weeks to a month or more.

Not rushing the proposal writing process is crucial, as quality is paramount. Take the time to thoroughly understand the client’s needs, craft a tailored solution, and ensure the proposal is well-organized, clear, and persuasive. Additionally, factor in time for revisions, proofreading, and seeking feedback from colleagues or team members. Ultimately, the goal is to submit a proposal that not only meets the client’s requirements but also reflects the professionalism and expertise of your business.

Are you writing a formal business proposal for a potential client?

Writing a formal business proposal for a potential client involves several key steps. Below is a structured guide to help you create a comprehensive and persuasive business proposal:

1. Introduction:

• Objective: Set the stage by introducing your company and the purpose of the proposal.
• Brief company overview.
• Statement of purpose for the proposal.
• Acknowledge the client and express interest in their project or needs.

2. Executive Summary:

• Objective: Provide a concise summary of the key points in your proposal to grab the client’s attention.
• Succinctly outline proposed solutions.
• Highlight key benefits.
• Include a compelling call-to-action.

3. Client Needs and Objectives:

• Objective: Clearly articulate your understanding of the client’s needs, challenges, and objectives.
• Identify and define the client’s requirements.
• Highlight specific challenges or pain points.
• Connect their needs to your proposed solutions.

4. Proposed Solutions:

• Objective: Detail how your products, services, or solutions meet the client’s needs.
• Present a comprehensive solution.
• Break down the proposed approach.
• Showcase the uniqueness and benefits of your offering.

5. Methodology:

• Objective: Outline the step-by-step process you’ll undertake to implement the proposed solutions.
• Detail the methodology, strategies, and tactics.
• Provide a timeline for each phase.

6. Timeline:

• Objective: Present a realistic timeline for project completion.
• Break down tasks and milestones.
• Align the timeline with the client’s expectations.

7. Budget and Pricing:

• Objective: Clearly outline the costs associated with your proposal.
• Present a detailed breakdown of costs.
• Explain pricing structures.
• Highlight value for investment.

8. Qualifications and Experience:

• Objective: Demonstrate your company’s expertise, qualifications, and relevant experience.
• Showcase past successful projects.
• Highlight team expertise.
• Provide client testimonials or case studies.

9. Benefits and Outcomes:

• Objective: Emphasize the positive impact of your proposed solutions on the client’s business.
• Clearly articulate the benefits.
• Explain how the outcomes align with their goals.

10. Conclusion:

• Objective: Summarize key points and reiterate the proposal’s value.
• Briefly recap the proposal.
• Express enthusiasm for potential collaboration.
• Provide contact details for further discussion.

11. Appendix (Optional):

• Include additional supporting materials such as charts, graphs, or relevant documentation.

Tips for Writing:

• Clarity: Use clear and straightforward language.
• Formatting: Ensure a professional and well-organized layout.
• Customization: Tailor each proposal to the specific client.
• Proofreading: Eliminate grammatical errors and typos.
• Visuals: Incorporate visuals to enhance understanding.

Remember to adapt this framework based on the specific requirements of the proposal and the preferences of the potential client. Each proposal should be a personalized and compelling document that showcases your company’s capabilities and commitment to meeting the client’s needs.

5 practices of Great Business Proposal Writing

Here are five best practices for great business proposal writing:

• Begin by thoroughly understanding the client’s requirements, challenges, and goals. Tailor your proposal to directly address their unique needs and demonstrate a deep understanding of their business.
• Use clear and concise language in your proposal. Avoid unnecessary jargon and complex terminology. Clearly articulate your ideas and solutions to ensure the client can easily grasp the key points.
• Craft a compelling executive summary that captures the essence of your proposal. This section should provide a snapshot of the key benefits, proposed solutions, and why your business is the right fit for the client.
• Avoid generic proposals by customizing and personalizing each proposal to the specific client. Incorporate details that demonstrate you’ve done your homework and are offering a solution tailored to their industry, challenges, and goals.
• Make your proposal visually appealing and well-organized. Use headings, subheadings, and bullet points to break up text. Include visuals such as charts or graphs to illustrate key points. A well-designed proposal is more likely to be engaging and leave a positive impression.

By incorporating these practices into your business proposal writing, you can enhance the overall quality and effectiveness of your proposals, increasing the likelihood of securing successful partnerships with clients.

A Business Proposal Format Should Include:

A well-structured business proposal should include the following key elements to effectively convey your message and persuade the client:

1. Title Page:

• Objective: Clearly identify your proposal and your company.
• Proposal title.
• Your company’s name and logo.
• Date of submission.
• Objective: Provide a concise overview to capture the client’s interest.
• Briefly summarize the proposal.
• Highlight key benefits and outcomes.

3. Table of Contents:

• Objective: Aid navigation through the proposal.
• List major sections and subsections with corresponding page numbers.

4. Introduction:

• Objective: Set the context and purpose of the proposal.
• A brief introduction to your company.
• A statement of purpose for the proposal.
• Acknowledge the client and express interest.

5. Client Needs and Objectives:

• Objective: Demonstrate your understanding of the client’s requirements.
• Identify and define the client’s needs.

6. Proposed Solutions:

7. methodology:, 8. timeline:, 9. budget and pricing:, 10. qualifications and experience:.

• Objective: Demonstrate your company’s expertise and relevant experience.

11. Benefits and Outcomes:

12. conclusion:, 13. appendix (optional):.

Customize this format based on your proposal’s specific requirements and the potential client’s preferences. Each proposal should be a personalized and compelling document that showcases your company’s capabilities and commitment to meeting the client’s needs.

What is involved in writing a sales proposal?

Writing a sales proposal involves a strategic process to effectively communicate your products or services to a potential client and persuade them to make a purchase. Here are the key steps involved in crafting a compelling sales proposal:

1. Research and Understanding:

• Objective: Understand the client’s needs, challenges, and goals.
• Conduct thorough research on the client’s business.
• Identify pain points and areas where your product or service can add value.
• Understand the client’s industry and competitors.

2. Customization:

• Objective: Tailor the proposal to the specific client.
• Use the client’s name and personalize the proposal.
• Address the client’s unique challenges and requirements.
• Highlight how your solution is uniquely suited to their needs.

3. Executive Summary:

• Objective: Provide a concise overview to grab attention.
• Summarize the key points of the proposal.
• Highlight the main benefits of your product or service.
• Create a compelling opening that encourages further reading.

4. Problem Statement:

• Objective: Clearly articulate the client’s challenges.
• Identify and describe the client’s pain points.
• Connect their challenges to broader industry trends.
• Create a sense of urgency for addressing these issues.

5. Proposed Solutions:

• Objective: Present your products or services as solutions.
• Clearly outline how your offerings address the identified challenges.
• Highlight the features and benefits of your products or services.
• Use language that emphasizes the positive impact on the client’s business.

6. Value Proposition:

• Objective: Clearly communicate the value your solution brings.
• Quantify the benefits wherever possible (e.g., cost savings, increased revenue).
• Explain how your solution is superior to competitors.
• Showcase any unique selling propositions (USPs) that set your offering apart.

7. Pricing and Packages:

• Objective: Clearly outline the costs associated with your solution.
• Provide transparent and detailed pricing information.
• Offer different packages or options if applicable.
• Highlight the value clients receive for their investment.

8. Timeline and Deliverables:

• Objective: Clearly communicate the implementation process.
• Provide a timeline for the delivery of your product or service.
• Break down key milestones and deliverables.
• Clearly explain the steps the client needs to take for a successful partnership.

9. Testimonials or Case Studies:

• Objective: Build credibility by showcasing past successes.
• Include relevant testimonials from satisfied clients.
• Incorporate case studies that demonstrate successful outcomes.
• Highlight any awards or recognitions your company has received.

10. Call to Action:

• Objective: Encourage the client to take the next steps.
• Clearly state what action you want the client to take (e.g., schedule a meeting, sign a contract).
• Provide contact information for inquiries.
• Express enthusiasm for the potential partnership.

11. Follow-Up:

• Objective: Continue the conversation and address any questions.
• Follow up with the client after they’ve had time to review the proposal.
• Address any concerns or questions they may have.
• Be prepared to provide additional information or clarification.

12. Formatting and Presentation:

• Objective: Ensure a professional and visually appealing document.
• Use a clean and professional layout.
• Incorporate visuals such as charts or graphs to illustrate key points.
• Proofread the proposal for grammar and formatting errors.

13. Continuous Improvement:

• Objective: Learn from each proposal to enhance future efforts.
• Collect feedback from clients on rejected proposals.
• Analyze successful proposals to understand what worked.
• Continuously refine and improve your approach based on insights gained.

Crafting a sales proposal requires a mix of strategic thinking, empathy, and effective communication. By thoroughly understanding your client, tailoring your approach, and presenting a compelling value proposition, you increase the likelihood of success in securing new busines

Step by Step Guide to Writing a Business Proposal

Crafting an effective business proposal involves several steps. Let’s explore each one in detail.

1. Begin with a Title Page

The title page is the first point of contact with your prospective client. It should include essential information such as your company name, logo, contact information, the client’s name, and the proposal submission date. This page sets the tone for the proposal, so ensure it’s professional and engaging.

2. Write a Cover Letter

The cover letter provides an opportunity for you to introduce yourself and your company. Keep it brief and to the point, highlighting your company’s mission, unique selling proposition, and inviting the reader to get in touch with any queries.

3. Craft an Executive Summary

The executive summary provides a snapshot of your proposal. It should highlight your understanding of the client’s needs, your proposed solution, and why your company is the best fit for the job. Keep it concise and clear, focusing on the value proposition your company brings.

4. Identify the Problem or Need

In this section, provide a detailed analysis of the problem or need that the client is facing. Demonstrating a deep understanding of the issue at hand not only validates the client’s concerns but also positions your company as a credible problem solver.

5. Propose a Solution

Here, outline the solution your company offers to address the client’s problem. Be as specific as possible, detailing the deliverables, implementation methods, and the estimated timeframe for the solution. Make sure to tailor your proposal to the client’s unique needs.

6. Highlight Your Qualifications

This is your chance to establish your company’s credibility. Include information about your team’s expertise, your company’s accomplishments, case studies, and testimonials from satisfied clients. This will give the client confidence in your ability to deliver the promised solution.

7. Provide Pricing Details

In this section, provide a detailed breakdown of the costs associated with your proposed solution. Be transparent and upfront about the pricing, and offer options if possible. This will help the client understand the value they’re getting for their investment.

8. Conclude the Proposal

Wrap up the proposal with a summary of the key points and a call to action. Encourage the client to get in touch if they have any questions or need further clarification.

9. Include an Agreement and Terms and Conditions

If appropriate, include a business agreement in your proposal. This section should detail the terms and conditions of your services, including payment terms, confidentiality clauses, and any other relevant legal information.

10. Make Room for Signatures

Finally, include a space for signatures, indicating that the client agrees to the terms outlined in your proposal. This step formalizes the agreement and sets the stage for the work ahead.

Business Proposal Templates

Templates can be a great starting point when crafting a business proposal. They provide a structured format that ensures you include all the necessary information, from the executive summary to the pricing details. Here are some free business proposal templates that you can use as a guide:

• HubSpot’s Free Business Plan Templates
• Web Design Proposal Template
• SEO Proposal Template
• Sales Proposal Template
• Marketing Project Proposal Template
• Business Consulting Proposal Template
• Social Media Marketing Proposal Template
• Content Marketing Proposal Template

Business Proposal Example

Studying business proposal examples can help you get a sense of what a finished proposal might look like. Here’s an example of a business proposal created by Social Portal Consulting for a client, Graphic Bean. This proposal is visually appealing and includes a comprehensive summary of the services that Social Portal Consulting offers, from strategy implementation to content creation.

What should a social media marketing proposal include?

A comprehensive social media marketing proposal should outline your strategy, objectives, and the value you bring to the client. Here’s a breakdown of key elements to include in a social media marketing proposal:

1. Executive Summary:

• Objective: Provide a concise overview of the proposal.
• Briefly introduce your agency.
• Summarize the proposed social media marketing strategy.
• Highlight key benefits for the client.

2. Client Background and Goals:

• Objective: Demonstrate understanding of the client’s business and objectives.
• Provide background information on the client.
• Outline the client’s current social media presence.
• Clearly state the client’s goals and objectives.

3. Target Audience Analysis:

• Objective: Identify the client’s target audience.
• Define the client’s ideal customer demographics.
• Conduct a brief analysis of the current audience.
• Explain how your strategy will reach and engage the target audience.

4. Social Media Audit:

• Objective: Assess the current social media presence.
• Evaluate existing social media accounts.
• Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Provide insights and recommendations based on the audit.

5. Proposed Social Media Strategy:

• Objective: Outline the plan to achieve client goals.
• Specify the social media platforms to be utilized.
• Detail content creation and posting schedule.
• Describe engagement and interaction strategies.

6. Content Plan:

• Objective: Detail the types of content to be created.
• Specify content formats (e.g., images, videos, blog posts).
• Discuss content themes and topics.
• Explain how the content aligns with the client’s brand and goals.

7. Advertising and Promotion Strategy:

• Objective: Outline paid advertising plans.
• Identify target keywords and audiences for ads.
• Specify budget allocation for paid promotions.
• Discuss ad formats and platforms.

8. Metrics and Key Performance Indicators (KPIs):

• Objective: Establish measurable goals for success.
• Define key metrics (e.g., engagement, reach, conversions).
• Set specific, measurable, achievable, relevant, and time-bound (SMART) goals.
• Discuss tools and methods for tracking and reporting.

9. Timeline:

• Objective: Provide a realistic schedule for implementation.
• Break down the social media strategy into phases.
• Specify milestones and deadlines.
• Align the timeline with client expectations.

10. Budget and Pricing:

• Objective: Clearly outline the costs associated with your services.
• Highlight the value for the client’s investment.

11. Team and Roles:

• Objective: Introduce the team responsible for executing the strategy.
• Provide brief bios of key team members.
• Outline roles and responsibilities.
• Assure the client of the team’s expertise.

12. Case Studies/Testimonials:

• Objective: Build credibility through past successes.
• Include relevant case studies of successful social media campaigns.
• Showcase client testimonials or reviews.
• Highlight any industry awards or recognitions.

13. Terms and Conditions:

• Objective: Clearly define the terms of the proposal.
• Specify the duration of the contract.
• Detail payment terms and methods.
• Outline any exclusivity or non-disclosure agreements.

14. Next Steps and Call to Action:

• Objective: Encourage the client to proceed with your services.
• Clearly state what action you want the client to take (e.g., signing the contract, scheduling a meeting).

15. Appendix (Optional):

• Include additional supporting materials, such as sample content, graphics, or additional data.
• Customization: Tailor the proposal to the specific client’s needs and industry.

A well-crafted social media marketing proposal not only showcases your expertise but also demonstrates a clear understanding of the client’s needs and business objectives. It should provide a roadmap for achieving success through social media channels.

A free business proposal template includes:

A free business proposal template typically includes the following key elements:

• Business name and logo.
• Contact information (address, phone, email, website).
• Date of proposal.
• Brief overview of the proposal.
• Concise summary of the main points.

3. Client Information:

• Client’s name and contact details.
• Any relevant background information on the client.
• Introduction to your business and its expertise.
• Statement of understanding the client’s needs.

5. Problem Statement:

• Clear identification of the client’s challenges or needs.
• Explanation of why these challenges need addressing.

6. Proposed Solution:

• Detailed explanation of how your product or service solves the client’s problem.
• Highlight key features and benefits.

7. Scope of Work:

• Specific tasks or activities to be undertaken.
• A breakdown of the proposed services.
• Projected timeline for completing the work.
• Milestones or key dates.

9. Cost Estimate:

• Breakdown of costs associated with the proposed services.
• Clear pricing structure.

10. Payment Terms:

• Explanation of how and when payments should be made.
• Any relevant terms regarding payment.

11. Terms and Conditions:

• Any specific terms and conditions related to the proposal.
• Legal or contractual information.

12. About Us:

• Background information about your business.
• Relevant experience and expertise.

13. Client Testimonials (Optional):

• Quotes or testimonials from satisfied clients.
• Evidence of past successful collaborations.

14. Call to Action:

• Encouragement for the client to take the next steps.
• Contact information for inquiries.

15. Closing:

• A professional closing statement.
• Appreciation for the opportunity.

Tips for Using a Template:

• Customization: Tailor the template to the specific client and industry.
• Clarity: Use clear and concise language.
• Formatting: Maintain a professional and visually appealing layout.

A free business proposal template serves as a foundation for creating personalized proposals for potential clients. It provides a structured format to ensure that essential information is included and presented in a professional manner.

5 Proposal Software Tools

• Drag-and-drop document builder.
• Electronic signatures.
• CRM integration.
• Real-time tracking and analytics.
• Proposal templates.
• Customizable templates.
• Content library.
• Proposal analytics.
• Interactive and responsive proposals.
• Analytics and tracking.
• Digital signatures.
• Integrations with popular apps.
• Client management.
• Integration with CRM tools.
• Workflow automation.
• Agreement analytics.
• Integration with various apps.
• Mobile-friendly.

These proposal software tools offer a range of features to streamline the proposal creation process, enhance collaboration, and provide analytics for tracking engagement. The choice of tool depends on specific business needs and preferences.

Tips for Writing a Business Proposal

Here are some additional tips to help you craft a winning business proposal:

• Keep it simple and avoid jargon.
• Stay on brand and let your company’s personality shine through.
• Quality control is key. Proofread your proposal to avoid any errors.
• Include data and visuals to make your proposal more engaging.
• Add social proof in the form of testimonials or case studies.
• Use a call-to-action to guide the client on what to do next.
• Create a sense of urgency to motivate the client to act.
• Make the decision for the client by presenting a compelling offer.
• Incorporate video into your proposal to make it more interactive.
• Include up-sell and add-on opportunities to maximize the value for the client.
• Clearly state your terms and conditions to avoid misunderstandings.
• Include a space for signatures to formalize the agreement.
• Create a table of contents for easy navigation.

With these tips and examples, you’re now equipped to write a business proposal that will impress your prospective clients and help you win their business. Happy writing!

Frequently Asked Questions

No, it’s best to use clear and understandable language to ensure the proposal is easily comprehensible by all stakeholders.

Use specialized proposal software or tools, such as PandaDoc, Proposify, or Microsoft Word, to create, edit, and share proposals electronically.

Legal aspects may include clarity of terms, compliance with regulations, confidentiality clauses, and adherence to relevant laws. It’s advisable to seek legal guidance.

In some cases, a proposal can be considered a legally binding contract, especially if it includes essential contract elements. However, clarity and mutual agreement are crucial.

Yes, unless exclusivity is specified in the proposal terms. It’s common for businesses to consider multiple proposals before making a decision.

Yes, including a clear payment schedule in the proposal helps establish expectations and ensures transparency in financial terms.

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How to Write a Business Proposal - Templates & Examples

• Table of contents

Introduction To Business Proposal 

Your business proposal is the first document that your client will see from your side. It is the one document that creates the first impression. And like people say, - “ First impression is the best impression ”. That's why you need to make the first impression THE BEST. 

Crafting a killer business proposal is about a compelling narrative that leaves a lasting impact. But when it comes to creating that narrative, most business owners struggle.  They find it hard to put together what should be included in a business proposal and how to present it.

What is a Business Proposal?

A business proposal is a written document that a firm creates to offer its goods or services. It is an outline of a project, with details of what the company will provide. It includes the details of when, and how much it will cost. It also clarifies why the business is a suitable match for the customer's demands.

Types of Business Proposals

Business proposals come in various types. There can be different types of proposals, each tailored to specific needs. Some common types are: 1. Formal Solicited Proposals: This is developed in response to a specific request by the client. 2. Unsolicited Proposals: This is developed by the proposing party without a request from the client. 3. Sales Proposals: This proposal type is for clients to pursuade them to buy a service or product. 4. Business Plan Proposals: Used to outline company's strategy and operations.

Business Proposal Example

Below is a sample reference for a business proposal format and the things to be covered in a business proposal. It looks something like below.

More examples of business proposals depending on the business type: 

• Digital Marketing Proposal

• Accounting Services  

You can access more FREE Cone’s templates and use them depending on your business.

What should be included in a business proposal?

A business proposal should include your company and services, about the team, the challenge and solution offered, testimonials, timeline, pricing , terms and deliverables. Format of business proposal:

• Executive Summary
• Client Information and Signing Authority
• Engagement letter
• Scope of work and deliverables
• Services offered with pricing
• Terms and conditions

Creating a proposal from scratch and putting together what should be included in a business proposal might feel like a hassle. That’s where Cone’s proposal to payment software comes in. Instead of wasting precious minutes on routine business chores, You can now focus on providing high value for your clients. Click here to check out the free business proposal templates of Cone.

How to write a Business Proposal?

Let us understand in detail how to write a business proposal, format of business proposal and what should be included in the business proposal in more details based on the above elements:

1. Create a Robust Outline

Research your customer's needs to craft a compelling proposal. Include case studies, examples, and data to prove how the products and services offered by your business solved similar problems in the past. It is vital to create a brief outline that summarizes the contents of your proposal in bullet points. You can expand these in different sections to provide additional information.

2. Create a Title and Table of Contents

An engaging title captures attention. If the proposal is unsolicited, ensure that the title entices the target audience, promising to solve their problems. The table of contents summarizes the proposal and helps readers with a quick overview and easy navigation.

Explore the sample free bookkeeping contract template here .

3. Write an Executive Summary

The executive summary states the brief outline of the proposal. State the mission and vision statements of your business, short-term and long-term goals, and showcase your benchmarks.

An executive summary in a small business proposal example for a fashion brand can be stated as follows:

This proposal outlines a plan to offer stylish, sustainable, and affordable fashion for consumers. We offer a diverse range of products from casual wear to office attire to cater to the needs of all ages. Key features of our products include affordability, high-quality materials, and exquisite designs.

Mission: We aim to inspire confidence, foster inclusivity, and make a positive impact on the fashion industry and the environment with our unique offerings.

Vision: Our vision is to become a globally recognized clothing brand known for its commitment to sustainability, innovation, and style.

Our short-term goals include,

Product Expansion: Launch new collections, including eco-friendly casual wear and seasonal fashion lines

Market Penetration: Establish a strong online presence, reach a minimum of 100,000 social media followers, and achieve month-over-month sales growth of 15%

Our long-term goals include,

Global Expansion: Expand our market presence beyond domestic borders, targeting vital international markets in Europe and Asia

Retail Presence: Open retail stores in major fashion capitals while maintaining a robust online presence

4. State the problem

Identify the problems your clients are facing and propose to them effective solutions. Gauge specific issues of your customers, analyze causes, and frame them in such a way that they can consider your proposed solution as the optimal choice.

For example, state the problems your customers face while filing taxes in a small business proposal.

Common challenges include:

Complex Tax Code: The tax codes are convoluted for the customers to comprehend. Customers may struggle to interpret tax laws, deductions, credits, and exemptions correctly, leading to errors while filing returns.

‍ Form Confusion: Tax forms come in various formats and can be overwhelming for customers. Choosing the right forms and correctly filling them out can be frustrating.

5. Propose a solution

Propose a robust solution that is tailored to your client's specific needs. Make sure you include:

• The deliverables you need to provide
• The processes you will use and
• The timelines for the solution
• Pricing options

For example:

A tailored solution to help clients streamline their tax filing process, ensure compliance, and reduce the risk of errors and audits.

Solution: TaxStreamline Pro-Corporate Tax Filing Solution

[fs-toc-omit]Client Needs:

Streamlined tax filing process

Compliance assurance

Error reduction and audit risk mitigation

[fs-toc-omit]Deliverables:

Custom Tax Filing System: We will provide a customized corporate tax filing system designed specifically for your business. This system will automate data collection, calculations, and filing processes, ensuring accuracy and efficiency.

‍ Compliance Audit: Our experts will conduct a thorough audit of your tax records to ensure compliance with current tax laws and regulations. We will provide a detailed report highlighting any issues and recommendations for correction.

‍ Training and Implementation: We will provide training for your tax department on how to use the TaxStreamline Pro system effectively. Additionally, we will assist in the implementation of the system within your organization.

Ongoing Support: Our team will offer lifetime support for any questions, issues, or updates related to the system and tax compliance.

[fs-toc-omit]Processes:

Initial Consultation (Week 1): We will meet with your tax department to understand your current tax filing process, pain points, and specific compliance needs.

System Development (Weeks 2-6): Our development team will customize the TaxStreamline Pro system to align with your unique tax requirements.

Training and Onboarding (Weeks 7-8): We will conduct training sessions for your tax team to ensure they are proficient in using the new system.

Compliance Audit (Weeks 9-10): Our experts will perform an in-depth audit of your tax records and systems to ensure compliance.

Recommendation Presentation (Week 11): We will present a detailed compliance audit report and provide recommendations for correction.

Implementation (Weeks 12-14): With your approval, we will assist in implementing the recommended changes to ensure compliance.

‍ Ongoing Support (Ongoing): We will provide continuous support for system usage, compliance, and any questions or issues that arise.

[fs-toc-omit]Timelines:

System development and onboarding: 5 weeks

Compliance audit: 2 weeks

Recommendation presentation: 1 week

Implementation: 3 weeks (based on approved recommendations)

[fs-toc-omit]Pricing Options:

We offer flexible pricing options tailored to your needs:

Basic Package: $15,000 (one-time fee)

Includes system development, initial training, and compliance audit

Standard Package: $20,000 (one-time fee)

Includes all features in the Basic Package plus implementation support

Premium Package: Custom Pricing

Tailored to your specific needs, including ongoing support, extensive compliance audit, and full implementation of recommended changes.

6. Testimonials

Incorporate client testimonials in your business proposal to help build credibility and trust. It helps highlight positive feedback which reinforces your expertise, showcases successful outcomes, and assures prospective clients of your reliability and quality of service.

6. Summarize the Proposal

Summarize the proposal in brief with a robust call to action to take the next steps like say signing the proposal. Offer contact information to the clients so that they can reach out to you for further discussions.

For example, 

In conclusion, TaxEase Pro is a comprehensive software solution that addresses clients' tax return filing problems by simplifying the process, ensuring accuracy, and offering tax planning support. Its deployment options and pricing plans cater to a range of organizations, making it a versatile and cost-effective solution for individuals, freelancers, small businesses, and enterprises alike.

Business Proposal Templates

Do you need a little inspiration before you begin a detailed proposal outlining?

Use Cone's free proposal software to assist you in the format of business proposal, what to be included in the business proposal and writing your own proposal. You can easily select the most suitable business proposal template out of the various Cone templates for your business. 

Below are few of our popular proposal templates:

• Accounting services proposal template in UK
• CFO services proposal
• Bookkeeping contract template
• Marketing consulting proposal
• Social media proposal template
• SEO proposal template
• Freelance graphic design proposal template
• Graphic design proposal template
• Logo design proposal template
• Web design proposal template
• Video production contract template
• Adwords proposal template

Tips For Writing A Business Proposal

A great business proposal is not written hastily. It follows a series of steps. To create a successful business proposal you need to keep the following in mind:

• Get to Know Your Audience:

Before you start writing, you want to know your client's likes and dislikes. Do some research on the people you're sending the proposal to. What are their problems? What do they care about? Tailor your proposal to their needs.

• Start with a Catchy Introduction:

Think of it as your elevator pitch. The beginning of your proposal should be like a quick "Hey, here's what we're all about." Sum up the most important points in a friendly and engaging way.

• Problem-Solution Combo:

Just like in a good chat, you don't want to talk about problems for too long. Define the problem clearly and explain how it's affecting your potential client. Then, jump into your solution - what you're going to do to make things better.

• Show Off Your Expertise:

Let them know why you're the perfect fit for the job. Share your success stories, customer reviews, or any impressive achievements. This builds trust.

• Money Talk and Schedules:

When you're discussing plans for business, you might talk about budgets and timelines. Similarly, in your proposal, lay out the costs and payment schedules clearly. Create a timeline with milestones so they can see what to expect and when.

Use these additional tips to take your proposal to the next level: 7 steps to write a stellar business proposal .

Use Templates

Using templates for proposal creation is a time-saving strategy that offers consistency, efficiency, and a professional edge. It's like having a handy starting point for the format of business proposal, what to be included that can save you loads of time. You get consistency and professionalism without breaking a sweat. With templates, you avoid the headache of starting from scratch. 

The pre-designed structure keeps things organized and looking sharp. Plus, they're super adaptable. You can tweak them to match the unique needs of each proposal, adding that personal touch. As a bonus, they make team collaboration and keeping track of different versions a breeze. 

Adding images makes your proposal more appealing. Visuals can clarify complex ideas, engage the reader, and leave a lasting impression. Think of it as a visual storytelling tool, helping you convey your message with impact. It's a game-changer when presenting data or showcasing your work. So, don't hesitate to include relevant images, whether it's product shots, infographics, or charts. They'll make your proposal not just informative but visually appetizing!

Use Visual Timeline

When you're putting together a business proposal, it's important to create a timeline that really catches the eye. Start with a chart that lays out all the key milestones and tasks. To make it even clearer, use different colors to show different phases and how things depend on each other. Don't forget to put in realistic estimates for how long things will take, so you can be sure your plan is doable.

And you also need to highlight important dates and deadlines with milestone markers. This isn't just about making it look nice; it's about showing that you've got your act together and that you've thought everything through. 

With these tactics, people who see your proposal will feel more confident about supporting your business idea.

Best Practices For Business Proposal Writing

Business proposal writing is no less than an art. Writing the best proposal is a practice. While practicing this art, you can keep the following in mind. 

• Use graphics, charts, and a professional layout to make your proposal visually appealing. Visual elements can help convey complex information more effectively.
• Eliminate typos, grammatical errors, and formatting issues by thoroughly proofreading your proposal. A well-edited document conveys professionalism.
• Clearly state what you want the client to do next. Whether it's to sign a contract, schedule a meeting, or provide feedback, make the next steps explicit.
• Don't assume your proposal will win the deal immediately. A well-timed follow-up can demonstrate your commitment and keep the conversation going.
• Avoid sending a generic proposal. Customize each proposal to the specific client and project, addressing their unique requirements.
• Utilize proposal templates to streamline the writing process, maintain consistency, and save time.

Tips On Follow-Up

Okay, so let's say now you have sent your proposal. What’s next if the client does not reply? We know many of you have faced the same situation. So here is what you can do. 

1. Polite Persistence Pays Off

After sending your proposal, don't be shy about gently following up. It's a friendly reminder that shows your commitment. A polite email or call, saying something like, " Just wanted to check if you had a chance to review our proposal ," can do wonders.

2. Offer Further Clarity

The follow-up is a great chance to address any queries or worries the client may have. Saying something like "I am available for more details or to answer any questions you might have" will help them make a decision more easily.

3. Propose Next Steps

Put a clear call to action at the end of your follow-up. Make it clear what you want to happen next—whether you want to set a deadline or arrange a meeting to discuss the plan in more detail.

What Are The Tools And Products That Can Help With Business Proposals?

Business proposal creation tools and products can streamline the process, enhance quality, and streamline the proposal process.

If you are creating proposals from scratch, then you can do so with the help of Google Docs. Canva or Adobe can help you create visually appealing graphics, charts, and infographics to enhance your proposals.

There are dedicated proposal software solutions like Cone’s proposal to payment. This free business proposal software is designed to create, customize, and track proposals. This tool includes features for e-signatures, and analytics.

Further, this is one of the best business proposal software with a wide variety of templates. With Cone's business proposal templates, you can Save an additional 40+ hours per month and achieve a 27% boost in revenue. And the best part? It is completely FREE. Try it out now.

As your first point of contact with your clients, your proposal must show your professionalism, attention to detail, and comprehension of the demands of your client. A strong proposal can pave the way for a fruitful collaboration. Proposal software and templates are just a couple of the tools and resources you may use to speed up the process and save time, as well as improve your chances of landing worthwhile prospects.

Writing a strong business proposal is a talent that may advance your company, win business, and open doors. Make that first impression count, and watch your business thrive.

How to write a business proposal: marketing proposals, grants, and more

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If you haven’t got much experience writing a business proposal, it can be a daunting prospect. Not to worry, in this post we’ll show you how to write an engaging proposal, explore the different types of proposals, and share some examples to help get you started.

What is a business proposal?

A business proposal is a formal document that you send to a potential client, to convince them to work with you and secure a business agreement. The goal of your proposal is to sell your product, solution, or service—rather than your business itself.

Broadly speaking, there are two different ways business proposals are sent out: unsolicited and solicited.

Unsolicited proposals are sent out to potential customers, even if they haven’t requested one, with the aim of winning their business. As these proposals are often sent out en masse without extensive knowledge of the buyer or their requirements, they usually take a generic, one-size-fits-all approach.

Solicited proposals are requested directly by a prospective client. They’re often sent out in response to a Request for Proposal (RFP)—so they’re more specific and tailor-made to address the prospect’s specific needs.

The different types of proposal

Sales proposal

Sales proposals are your standard, bread-and-butter proposal. It’s how you document and present your offering to potential clients to try to win their business.

Marketing proposal

A marketing proposal is a detailed plan that outlines an upcoming marketing, brand awareness, or advertising campaign for a prospective client’s business.

If you’re curious about what a good marketing proposal looks like, HubSpot offers a great free template that’s worth checking out.

Grant proposal

A grant proposal is different from a business or marketing proposal, as you’re not directly selling a product, solution, or project. Instead, you’re trying to secure funding for your business—often for research or to support education initiatives.

You can find some examples of grant proposals here .

Though there are some nuances to each of these proposal types, the tips outlined here apply broadly across all three.

How to write a business proposal

Before you start furiously typing out your proposal, you need to know what business you’re writing for. If you’ve received an RFP, great. Read through it carefully until you understand the problems and how your business can solve them. If you’re sending an unsolicited proposal or a less formal request, it still pays to do your research. The more you can learn about the company you’re selling to, the better.

With an understanding of the problem you’re solving, it’s time to start writing. As a starting point, your proposal should follow this rough structure:

• Start with a title page
• Create a table of contents
• Write an executive summary
• Add proposal and solutions pages
• Explain pricing options
• Sell yourself and your company
• Show off your past testimonials
• Finish with agreement and CTA

But before you create your proposal, it’s worth having taking a moment think about how to format it. Some clients may prefer a slide-deck, while others will be happy with a standard written document. To put your best foot forward, show that you understand your client’s document culture, and present your proposal in a format that suits them.

Now that’s out of the way, let’s explore how you can structure your proposal.

1. Start with a title page

To kick things off, you need a title page. Here, you’ll introduce yourself and your organization. You’ll need to include your name, your company’s name, the date you’ll submit the proposal, and the name of the client or their business.

This page sets the tone for the rest of the document, so make sure it’s smart, aesthetically pleasing, and professional. Don’t be afraid to add your own creative flair, branding, and design—but make sure it sits within your company’s accepted guidelines. If in doubt, keep it simple.

It’s also worth taking time to name your proposal. Your proposal title is a quick, easy way to get across your message and show that you understand the client’s needs. So, come up with a concise title that aligns with the objective of the project.

Here are some examples of effective business proposal title pages .

2. Create a table of contents

A table of contents lets potential clients know exactly what’s included in your proposal by making it scannable, easy to read, and accessible.

If you’re sending your proposal electronically, it’s also worth including a hyperlinked table of contents instead of just simple text for easy navigation. That way, whoever’s reading your proposal can jump between sections quickly and save themselves from any unnecessary scrolling.

3. Write an executive summary

An executive summary is a staple in everything from annual reports to project plans—and your proposal is no different.

Your executive summary should outline why you’re sending the proposal and why your solution is the best fit for the client. It pays to be specific here so your prospect understands why they should choose you over a competitor.

It doesn’t need to be overly long, but make sure you:

• Briefly introduce your company
• Give an overview of the benefits of your solution
• Explain how you can solve the prospect’s problem

Here’s an example of how you can structure your executive summary .

4. Include proposal or solutions pages

This section is the meat of your business proposal. It’s where you demonstrate your understanding of your prospect’s needs and the problem they need your help with—so you can offer up your solution.

Show how your prospect’s issues impact their wider business. Next, explain your strategies for solving each problem. The more personalized and specific you can make this section, the better.

You’ll also need to cover:

• Specific deliverables
• The methods you’ll use
• Expected timeframes

5. Explain pricing options

Writing a pricing section is straightforward—set out the various pricing options for your product or solution. But be careful not to overvalue or undervalue your offering, as this can cause dissatisfaction on both sides of the table.

If you’re writing a grant proposals, you’ll want to outline exactly how you plan to spend the money you’re receiving in the most specific way possible.

6. About us (sell yourself and your company)

Although you’ve already provided a brief intro to your company in the title and executive summary pages, this section is where you can really hammer home what makes your company unique.

It’s an opportunity for potential clients to get to know you better, so make it personal. Include your mission statement, background, and anything your business is passionate about or sets you apart. If you’ve got a great team behind you, put them front and center. People like to know who they’re working with, so photos and brief biographies can go a long way.

Here’s an example of a basic but effective about us page.

7. Show off your past success

Why should your prospects trust you? What makes you qualified for the job? What results have you delivered for similar businesses? In this section you’ll answer these questions.

Showcase your testimonials, case studies, awards, accreditations—anything that makes you stand out and boosts your authority.

8. Finish with CTA and your contact details

Once prospects are done reading your proposal, you want to make it easy and compelling for them to reach you.

Often proposals are passed around teams, which means many people in the process won’t have your contact information. So make sure to include your contact details at the end of your proposal.

Adding a clear call to action (CTA) to prompt your prospective client to contact you may also be the difference between your proposal and another business’. You want to invoke an immediate response in the reader, so tell them exactly what you want them to do.

A couple things to remember…

‍ Don’t make your proposal too long

The average proposal is about 10 pages . And unless your product is complex and difficult to explain, you shouldn’t need to make it longer than this—a short, engaging proposal will always have a better chance of being read, understood, and accepted.

Include data and visuals where possible

Impactful stats can help cement your authority and capture your prospect’s attention. The same goes for good visual design. Charts, graphs, and other visual elements are a great way of setting your offering apart from the average, run-of-the-mill proposal.

Start writing proposals like a pro

So, now you’ve got everything you need to write an engaging proposal, every time. But once it’s been accepted, you need to send over a contract to your prospects and get it signed.  

With Dropbox Sign , you can send your documents digitally, and give your clients the option to sign contracts from anywhere. This not only speeds up time to completion, but means you can track the progress of the document across its lifecycle, so you’ll always avoid unnecessary hold-ups.

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A ccording to research from the RAIN Group, you’ll likely need to speak with a prospect at least eight times before they convert to a paying client. One of those touchpoints involves developing and sending a business proposal that outlines how your product or service can help solve this potential client’s pain points. Our guide goes through what a business proposal is, why they’re important, and each component of this vital document.

What Is a Business Proposal?

A business proposal is a document that small business owners like yourself submit to business prospects to show how your company will serve the prospect. Business proposals can be either unsolicited or solicited – the former is essentially a cold call, and the latter follows a conversation with a clearly interested lead. Both types of proposals should follow the same approximate business proposal outline.

Why Do You Need Business Proposals?

Whereas an ordinary consumer can just walk into a store and pick up whatever items they need, B2B client relationships are more complicated, and business proposals help to demystify them. For example, if a small business approaches your advertising firm for help exposing their brand to a certain segment, then saying “we’ll advertise to that segment” tells the prospect next to nothing. A business proposal fills in all the gaps.

Namely, a business proposal outlines how you’ll do what you do. In the advertising example above, a business proposal might outline the ad types implemented, the ad budget required, the duration of the ad campaign, your client reporting commitments, and more. Later in this article, you can find a basic business proposal outline that you can adapt to fit the needs of any client no matter your industry.

Business Proposal vs. Business Plan

Before you look more closely at business proposal outlines, you should make sure you understand that business proposals and business plans are not one and the same. The two terms are commonly conflated, but a business plan’s scope is far broader than just sales.

A business plan outlines how your whole company will function so that investors and lenders can decide whether to fund your business. A business proposal, as described above, is only pertinent to sales prospects, and you’ll need to develop a different business proposal for every prospect. A business plan, on the other hand, remains relatively constant as you pass it among potential funding sources.

Business Proposal Outline

A rough business proposal outline is as follows:

• Identify the prospect your problem wants to solve.
• Discuss relevant solutions that your company offers.
• Share your qualifications.
• Share your prices or estimate for service.

The above is just the broad order in which you should present your proposal. A more organized and compelling business proposal outline that follows the above structure might look as follows:

1. Executive Summary

The executive summary briefly tells your prospect about the solution you’ll offer in your business proposal and why it stands out from other solutions. In just a paragraph or two, this section gives an overview of your company's services and explains the problems that these services solve. The goal of this section is to give your prospect a general idea of your proposal before getting into the specifics.

2. Problem Statement

After your executive summary, describe your prospect’s problem in a few paragraphs. Although doing so might seem like telling your prospect something they already know, it instead shows the prospect that you’ve listened to them and thoroughly considered their situation. It also sets you up to deftly walk the prospect through your solution.

3. Services Proposed

Once you’ve briefly described your proposal and outlined the prospect’s pain points, get into how you’ll solve these problems. Start by naming all the relevant services that your company offers, then get into the details of each service. For example, don’t just say “media outreach” – detail to whom you’ll reach out, which channels you’ll use to reach out, and how often you’ll do so.

4. Service Timeline

After you detail how you’ll meet the prospect’s needs, present a timeline for doing so. This timeline should include dates for major milestones such as campaign launches and ends, deliverables, and reports. You should also indicate what each of your deliverables will comprise when crafting this business proposal section.

5. Qualifications

Anyone can propose a way to solve a problem, but only so many people have the skills and connections to actually solve the problem. That’s why sharing your qualifications is as important as explaining your solution.

In the qualifications section of your business proposal, you should discuss your company’s background. You should also share company case studies, success stories, awards, and accreditations, but try to avoid sharing personal awards and accreditations unless you think doing so is absolutely necessary. Choose what you present to best build trust with your prospect and increase your chances of making the sale.

No business proposal outline is complete without a pricing section – after all, no matter how passionate you are about your work, you do have to get paid. A fee table is likely your best route for sharing your prices since it breaks down your costs by service.

You can also offer several pricing packages and add discounts for additional services as you add more services to higher-tier packages. This structure can make prospects more likely to hire you for services they might otherwise decline.

7. Terms and Conditions

All proposals should end with a terms and conditions section. In this section, you can include terms such as:

• A confidentiality agreement
• A non-disclosure agreement
• A payment amount that the prospect must make to initiate services
• A proposal or services cancellation policy, if applicable
• A firm statement of the date range for which your service agreement will apply
• An expiration date for how long the prices in the business proposal outline are relevant

Additional Business Proposal Considerations

In addition to the above business proposal outline, keep the following in mind as you create business proposals:

• Cater each proposal to each client.
• Develop a buyer persona that you’ll compare and contrast with your prospect.
• Know why you’re sending the proposal, whether to see a sales call through to its logical end or establish your brand with a newer prospect.

For more on these business proposal considerations, read the SmartBiz Loans Blog How to Write Compelling Business Proposals to Win More Clients .

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11.4 The Business Plan

Learning objectives.

By the end of this section, you will be able to:

• Describe the different purposes of a business plan
• Describe and develop the components of a brief business plan
• Describe and develop the components of a full business plan

Unlike the brief or lean formats introduced so far, the business plan is a formal document used for the long-range planning of a company’s operation. It typically includes background information, financial information, and a summary of the business. Investors nearly always request a formal business plan because it is an integral part of their evaluation of whether to invest in a company. Although nothing in business is permanent, a business plan typically has components that are more “set in stone” than a business model canvas , which is more commonly used as a first step in the planning process and throughout the early stages of a nascent business. A business plan is likely to describe the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives. An in-depth formal business plan would follow at later stages after various iterations to business model canvases. The business plan usually projects financial data over a three-year period and is typically required by banks or other investors to secure funding. The business plan is a roadmap for the company to follow over multiple years.

Some entrepreneurs prefer to use the canvas process instead of the business plan, whereas others use a shorter version of the business plan, submitting it to investors after several iterations. There are also entrepreneurs who use the business plan earlier in the entrepreneurial process, either preceding or concurrently with a canvas. For instance, Chris Guillebeau has a one-page business plan template in his book The $100 Startup . 48 His version is basically an extension of a napkin sketch without the detail of a full business plan. As you progress, you can also consider a brief business plan (about two pages)—if you want to support a rapid business launch—and/or a standard business plan.

As with many aspects of entrepreneurship, there are no clear hard and fast rules to achieving entrepreneurial success. You may encounter different people who want different things (canvas, summary, full business plan), and you also have flexibility in following whatever tool works best for you. Like the canvas, the various versions of the business plan are tools that will aid you in your entrepreneurial endeavor.

Business Plan Overview

Most business plans have several distinct sections ( Figure 11.16 ). The business plan can range from a few pages to twenty-five pages or more, depending on the purpose and the intended audience. For our discussion, we’ll describe a brief business plan and a standard business plan. If you are able to successfully design a business model canvas, then you will have the structure for developing a clear business plan that you can submit for financial consideration.

Both types of business plans aim at providing a picture and roadmap to follow from conception to creation. If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept.

The full business plan is aimed at executing the vision concept, dealing with the proverbial devil in the details. Developing a full business plan will assist those of you who need a more detailed and structured roadmap, or those of you with little to no background in business. The business planning process includes the business model, a feasibility analysis, and a full business plan, which we will discuss later in this section. Next, we explore how a business plan can meet several different needs.

Purposes of a Business Plan

A business plan can serve many different purposes—some internal, others external. As we discussed previously, you can use a business plan as an internal early planning device, an extension of a napkin sketch, and as a follow-up to one of the canvas tools. A business plan can be an organizational roadmap , that is, an internal planning tool and working plan that you can apply to your business in order to reach your desired goals over the course of several years. The business plan should be written by the owners of the venture, since it forces a firsthand examination of the business operations and allows them to focus on areas that need improvement.

Refer to the business venture throughout the document. Generally speaking, a business plan should not be written in the first person.

A major external purpose for the business plan is as an investment tool that outlines financial projections, becoming a document designed to attract investors. In many instances, a business plan can complement a formal investor’s pitch. In this context, the business plan is a presentation plan, intended for an outside audience that may or may not be familiar with your industry, your business, and your competitors.

You can also use your business plan as a contingency plan by outlining some “what-if” scenarios and exploring how you might respond if these scenarios unfold. Pretty Young Professional launched in November 2010 as an online resource to guide an emerging generation of female leaders. The site focused on recent female college graduates and current students searching for professional roles and those in their first professional roles. It was founded by four friends who were coworkers at the global consultancy firm McKinsey. But after positions and equity were decided among them, fundamental differences of opinion about the direction of the business emerged between two factions, according to the cofounder and former CEO Kathryn Minshew . “I think, naively, we assumed that if we kicked the can down the road on some of those things, we’d be able to sort them out,” Minshew said. Minshew went on to found a different professional site, The Muse , and took much of the editorial team of Pretty Young Professional with her. 49 Whereas greater planning potentially could have prevented the early demise of Pretty Young Professional, a change in planning led to overnight success for Joshua Esnard and The Cut Buddy team. Esnard invented and patented the plastic hair template that he was selling online out of his Fort Lauderdale garage while working a full-time job at Broward College and running a side business. Esnard had hundreds of boxes of Cut Buddies sitting in his home when he changed his marketing plan to enlist companies specializing in making videos go viral. It worked so well that a promotional video for the product garnered 8 million views in hours. The Cut Buddy sold over 4,000 products in a few hours when Esnard only had hundreds remaining. Demand greatly exceeded his supply, so Esnard had to scramble to increase manufacturing and offered customers two-for-one deals to make up for delays. This led to selling 55,000 units, generating $700,000 in sales in 2017. 50 After appearing on Shark Tank and landing a deal with Daymond John that gave the “shark” a 20-percent equity stake in return for $300,000, The Cut Buddy has added new distribution channels to include retail sales along with online commerce. Changing one aspect of a business plan—the marketing plan—yielded success for The Cut Buddy.

Link to Learning

Watch this video of Cut Buddy’s founder, Joshua Esnard, telling his company’s story to learn more.

If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept. This version is used to interest potential investors, employees, and other stakeholders, and will include a financial summary “box,” but it must have a disclaimer, and the founder/entrepreneur may need to have the people who receive it sign a nondisclosure agreement (NDA) . The full business plan is aimed at executing the vision concept, providing supporting details, and would be required by financial institutions and others as they formally become stakeholders in the venture. Both are aimed at providing a picture and roadmap to go from conception to creation.

Types of Business Plans

The brief business plan is similar to an extended executive summary from the full business plan. This concise document provides a broad overview of your entrepreneurial concept, your team members, how and why you will execute on your plans, and why you are the ones to do so. You can think of a brief business plan as a scene setter or—since we began this chapter with a film reference—as a trailer to the full movie. The brief business plan is the commercial equivalent to a trailer for Field of Dreams , whereas the full plan is the full-length movie equivalent.

Brief Business Plan or Executive Summary

As the name implies, the brief business plan or executive summary summarizes key elements of the entire business plan, such as the business concept, financial features, and current business position. The executive summary version of the business plan is your opportunity to broadly articulate the overall concept and vision of the company for yourself, for prospective investors, and for current and future employees.

A typical executive summary is generally no longer than a page, but because the brief business plan is essentially an extended executive summary, the executive summary section is vital. This is the “ask” to an investor. You should begin by clearly stating what you are asking for in the summary.

In the business concept phase, you’ll describe the business, its product, and its markets. Describe the customer segment it serves and why your company will hold a competitive advantage. This section may align roughly with the customer segments and value-proposition segments of a canvas.

Next, highlight the important financial features, including sales, profits, cash flows, and return on investment. Like the financial portion of a feasibility analysis, the financial analysis component of a business plan may typically include items like a twelve-month profit and loss projection, a three- or four-year profit and loss projection, a cash-flow projection, a projected balance sheet, and a breakeven calculation. You can explore a feasibility study and financial projections in more depth in the formal business plan. Here, you want to focus on the big picture of your numbers and what they mean.

The current business position section can furnish relevant information about you and your team members and the company at large. This is your opportunity to tell the story of how you formed the company, to describe its legal status (form of operation), and to list the principal players. In one part of the extended executive summary, you can cover your reasons for starting the business: Here is an opportunity to clearly define the needs you think you can meet and perhaps get into the pains and gains of customers. You also can provide a summary of the overall strategic direction in which you intend to take the company. Describe the company’s mission, vision, goals and objectives, overall business model, and value proposition.

Rice University’s Student Business Plan Competition, one of the largest and overall best-regarded graduate school business-plan competitions (see Telling Your Entrepreneurial Story and Pitching the Idea ), requires an executive summary of up to five pages to apply. 51 , 52 Its suggested sections are shown in Table 11.2 .

Are You Ready?

Create a brief business plan.

Fill out a canvas of your choosing for a well-known startup: Uber, Netflix, Dropbox, Etsy, Airbnb, Bird/Lime, Warby Parker, or any of the companies featured throughout this chapter or one of your choice. Then create a brief business plan for that business. See if you can find a version of the company’s actual executive summary, business plan, or canvas. Compare and contrast your vision with what the company has articulated.

• These companies are well established but is there a component of what you charted that you would advise the company to change to ensure future viability?
• Map out a contingency plan for a “what-if” scenario if one key aspect of the company or the environment it operates in were drastically is altered?

Full Business Plan

Even full business plans can vary in length, scale, and scope. Rice University sets a ten-page cap on business plans submitted for the full competition. The IndUS Entrepreneurs , one of the largest global networks of entrepreneurs, also holds business plan competitions for students through its Tie Young Entrepreneurs program. In contrast, business plans submitted for that competition can usually be up to twenty-five pages. These are just two examples. Some components may differ slightly; common elements are typically found in a formal business plan outline. The next section will provide sample components of a full business plan for a fictional business.

Executive Summary

The executive summary should provide an overview of your business with key points and issues. Because the summary is intended to summarize the entire document, it is most helpful to write this section last, even though it comes first in sequence. The writing in this section should be especially concise. Readers should be able to understand your needs and capabilities at first glance. The section should tell the reader what you want and your “ask” should be explicitly stated in the summary.

Describe your business, its product or service, and the intended customers. Explain what will be sold, who it will be sold to, and what competitive advantages the business has. Table 11.3 shows a sample executive summary for the fictional company La Vida Lola.

Business Description

This section describes the industry, your product, and the business and success factors. It should provide a current outlook as well as future trends and developments. You also should address your company’s mission, vision, goals, and objectives. Summarize your overall strategic direction, your reasons for starting the business, a description of your products and services, your business model, and your company’s value proposition. Consider including the Standard Industrial Classification/North American Industry Classification System (SIC/NAICS) code to specify the industry and insure correct identification. The industry extends beyond where the business is located and operates, and should include national and global dynamics. Table 11.4 shows a sample business description for La Vida Lola.

Industry Analysis and Market Strategies

Here you should define your market in terms of size, structure, growth prospects, trends, and sales potential. You’ll want to include your TAM and forecast the SAM . (Both these terms are discussed in Conducting a Feasibility Analysis .) This is a place to address market segmentation strategies by geography, customer attributes, or product orientation. Describe your positioning relative to your competitors’ in terms of pricing, distribution, promotion plan, and sales potential. Table 11.5 shows an example industry analysis and market strategy for La Vida Lola.

Competitive Analysis

The competitive analysis is a statement of the business strategy as it relates to the competition. You want to be able to identify who are your major competitors and assess what are their market shares, markets served, strategies employed, and expected response to entry? You likely want to conduct a classic SWOT analysis (Strengths Weaknesses Opportunities Threats) and complete a competitive-strength grid or competitive matrix. Outline your company’s competitive strengths relative to those of the competition in regard to product, distribution, pricing, promotion, and advertising. What are your company’s competitive advantages and their likely impacts on its success? The key is to construct it properly for the relevant features/benefits (by weight, according to customers) and how the startup compares to incumbents. The competitive matrix should show clearly how and why the startup has a clear (if not currently measurable) competitive advantage. Some common features in the example include price, benefits, quality, type of features, locations, and distribution/sales. Sample templates are shown in Figure 11.17 and Figure 11.18 . A competitive analysis helps you create a marketing strategy that will identify assets or skills that your competitors are lacking so you can plan to fill those gaps, giving you a distinct competitive advantage. When creating a competitor analysis, it is important to focus on the key features and elements that matter to customers, rather than focusing too heavily on the entrepreneur’s idea and desires.

Operations and Management Plan

In this section, outline how you will manage your company. Describe its organizational structure. Here you can address the form of ownership and, if warranted, include an organizational chart/structure. Highlight the backgrounds, experiences, qualifications, areas of expertise, and roles of members of the management team. This is also the place to mention any other stakeholders, such as a board of directors or advisory board(s), and their relevant relationship to the founder, experience and value to help make the venture successful, and professional service firms providing management support, such as accounting services and legal counsel.

Table 11.6 shows a sample operations and management plan for La Vida Lola.

Marketing Plan

Here you should outline and describe an effective overall marketing strategy for your venture, providing details regarding pricing, promotion, advertising, distribution, media usage, public relations, and a digital presence. Fully describe your sales management plan and the composition of your sales force, along with a comprehensive and detailed budget for the marketing plan. Table 11.7 shows a sample marketing plan for La Vida Lola.

Financial Plan

A financial plan seeks to forecast revenue and expenses; project a financial narrative; and estimate project costs, valuations, and cash flow projections. This section should present an accurate, realistic, and achievable financial plan for your venture (see Entrepreneurial Finance and Accounting for detailed discussions about conducting these projections). Include sales forecasts and income projections, pro forma financial statements ( Building the Entrepreneurial Dream Team , a breakeven analysis, and a capital budget. Identify your possible sources of financing (discussed in Conducting a Feasibility Analysis ). Figure 11.19 shows a template of cash-flow needs for La Vida Lola.

Entrepreneur In Action

Laughing man coffee.

Hugh Jackman ( Figure 11.20 ) may best be known for portraying a comic-book superhero who used his mutant abilities to protect the world from villains. But the Wolverine actor is also working to make the planet a better place for real, not through adamantium claws but through social entrepreneurship.

A love of java jolted Jackman into action in 2009, when he traveled to Ethiopia with a Christian humanitarian group to shoot a documentary about the impact of fair-trade certification on coffee growers there. He decided to launch a business and follow in the footsteps of the late Paul Newman, another famous actor turned philanthropist via food ventures.

Jackman launched Laughing Man Coffee two years later; he sold the line to Keurig in 2015. One Laughing Man Coffee café in New York continues to operate independently, investing its proceeds into charitable programs that support better housing, health, and educational initiatives within fair-trade farming communities. 55 Although the New York location is the only café, the coffee brand is still distributed, with Keurig donating an undisclosed portion of Laughing Man proceeds to those causes (whereas Jackman donates all his profits). The company initially donated its profits to World Vision, the Christian humanitarian group Jackman accompanied in 2009. In 2017, it created the Laughing Man Foundation to be more active with its money management and distribution.

• You be the entrepreneur. If you were Jackman, would you have sold the company to Keurig? Why or why not?
• Would you have started the Laughing Man Foundation?
• What else can Jackman do to aid fair-trade practices for coffee growers?

What Can You Do?

Textbooks for change.

Founded in 2014, Textbooks for Change uses a cross-compensation model, in which one customer segment pays for a product or service, and the profit from that revenue is used to provide the same product or service to another, underserved segment. Textbooks for Change partners with student organizations to collect used college textbooks, some of which are re-sold while others are donated to students in need at underserved universities across the globe. The organization has reused or recycled 250,000 textbooks, providing 220,000 students with access through seven campus partners in East Africa. This B-corp social enterprise tackles a problem and offers a solution that is directly relevant to college students like yourself. Have you observed a problem on your college campus or other campuses that is not being served properly? Could it result in a social enterprise?

Work It Out

Franchisee set out.

A franchisee of East Coast Wings, a chain with dozens of restaurants in the United States, has decided to part ways with the chain. The new store will feature the same basic sports-bar-and-restaurant concept and serve the same basic foods: chicken wings, burgers, sandwiches, and the like. The new restaurant can’t rely on the same distributors and suppliers. A new business plan is needed.

• What steps should the new restaurant take to create a new business plan?
• Should it attempt to serve the same customers? Why or why not?

This New York Times video, “An Unlikely Business Plan,” describes entrepreneurial resurgence in Detroit, Michigan.

• 48 Chris Guillebeau. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future . New York: Crown Business/Random House, 2012.
• 49 Jonathan Chan. “What These 4 Startup Case Studies Can Teach You about Failure.” Foundr.com . July 12, 2015. https://foundr.com/4-startup-case-studies-failure/
• 50 Amy Feldman. “Inventor of the Cut Buddy Paid YouTubers to Spark Sales. He Wasn’t Ready for a Video to Go Viral.” Forbes. February 15, 2017. https://www.forbes.com/sites/forbestreptalks/2017/02/15/inventor-of-the-cut-buddy-paid-youtubers-to-spark-sales-he-wasnt-ready-for-a-video-to-go-viral/#3eb540ce798a
• 51 Jennifer Post. “National Business Plan Competitions for Entrepreneurs.” Business News Daily . August 30, 2018. https://www.businessnewsdaily.com/6902-business-plan-competitions-entrepreneurs.html
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• Authors: Michael Laverty, Chris Littel
• Publisher/website: OpenStax
• Book title: Entrepreneurship
• Publication date: Jan 16, 2020
• Location: Houston, Texas
• Book URL: https://openstax.org/books/entrepreneurship/pages/1-introduction
• Section URL: https://openstax.org/books/entrepreneurship/pages/11-4-the-business-plan

© Jan 4, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.