intro to business lesson plans for high school

Business Lessons For High School Students

Owning your own business is part of the American Dream. You might be wondering how a person could start their own company. What steps should be taken? How much money do you need to have saved up prior to starting a business? As a high school student, this possibility might seem more like an impossibility. In order to start the process of running your own operation, the first thing to do is throw all doubt out the window. The next step is obtaining a great education!

High schools all over the United States have classes dedicated to teaching business, marketing, and economics. These classes cover all of the basics needed to start you on your path to success. When taking such classes, a variety of topics will be covered. For instance, economics are a large part of learning about business. In an economics course, you learn more about the various markets in the world, supply and demand, and how the markets fluctuate. You will also need to take some financing courses. These will cover the money basics and how it is important to save money, invest money, and even how to spend money (wisely, of course). Other important business classes include accounting, human resources, operations management, and information and technology management.

If you are truly interested in the world of business, you might consider taking courses over the summer months, just to keep your mind fresh and full of the most up-to-date information. As an exercise, you might even consider creating your own business plan. How do you do this? It is simple, really. Start with an idea that you think could be profitable. The next step in creating your very own company plan is to write a mission statement. This should contain the purpose of your company as well as a brief overview of how or why your company will be successful. To run a proper business, there should be an unmet need in the market that your company will fulfill.

Next comes the steps you will take to fulfill that need. In your plan, be sure to include everything you will need to meet the need of the market. This can include (but is not limited to) employees, machinery, investors, marketing, advertising, and office or warehouse space. Another important component of a business plan is a description of what your product or service actually does. Be sure to mention the feasibility of your company's product or service in this portion of the plan, also referred to as the business model. Also mention why someone would pay for what you are offering.

There are a few more steps to creating your plan. It is important to conduct an analysis of the current market. Take a look at other products that could be your competition. Look at what making your product or offering your services will actually cost you. Do not forget start-up costs! Before you turn a profit, you will need to spend some money. This may require you to ask of others in the form of investors. They are a great way for startups to get money to get your plan off the ground. Other aspects you might consider including in this portion are your sale projections and your qualifications for owning, running, and selling whatever it is that you are going to be doing.

Finally, here's the fun part: Once you have covered the previously mentioned topics, you get to be a little creative. Consider how you will market your product. What will your ads look like? What will your advertisements say? In what other ways will you promote your product? How will you educate people about your product or service? These are all great considerations for the marketing portion of your plan.

That is how you create a very basic business plan. Try doing so with your next great idea. It could just become a real company one day.

Find out more about business and economics lessons through the following resources:

• Lesson Plans and Projects for Business Classes
• Wharton High School Marketing and Entrepreneurship Course Lesson Plans
• Business and Marketing Curriculum Resources
• Financial Education Resources
• Economics and Personal Finance Lessons for High School Students
• Crucial Business Lessons You Learn in High School
• Risk Management Lesson
• Practice Money Skills (Grades 9-12)
• Ted Talks: Economics
• Personal Finance Project Resource Book (PDF)

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Teaching Introduction to Business with Mini-Projects

Article Summary

• Mini-projects are quick, low-stakes assignments that help bolster student understanding
• When supplemented by MindTap activities and textbook readings, mini-projects help students relate course material to real-world applications
• Mini-projects can build student confidence in speaking, engaging with others and presenting in class

Dr . Elizabeth Cameron is a Professor of Law, Cybersecurity & Management at Alma College

Teaching Introduction to Business provides a unique opportunity to inspire students to study Business and kickstart their careers. Actively engaging students in class discussion can excite them about the course topics, improve assessment scores, increase Business majors and improve retention .

One way to do this is by using mini-projects. Mini-projects are quick, low stakes and engaging exercises that help students apply course material in a memorable way. The key is to not overcomplicate the exercises or make them too time consuming.

Professors can use a bonus point incentive to grade these or mark them as engagement points. I assign mini-projects frequently and don’t award points because students love them so much that they willingly do them. These projects are also scalable for larger classes and can be done in breakout rooms with the most interesting ideas being shared with the entire class.

As an instructor, I have found the “Why Does it Matter to Me?” and “Learn It” assignments in MindTap to be a great prelude to mini-projects. The “Why Does it Matter to Me?” assignments help students better understand why the content matters in real life. Then, when the professor links the pre-learning to a mini-project, it cements this knowledge. The “Learn It” sections are also great ways for students to learn terms, definitions and elements. All of this advance learning application in MindTap helps improve the value of mini-projects and results in higher assessment scores.

Below are some of the mini-projects with MindTap that have been successful in my Introduction to Business class. For these activities, I reference chapters in my Foundations of Business , 6th Edition text. All of these mini-projects can be done face-to-face or online with modifications.

1. What Motivates You?

This goal of this mini-project is to have students link motivation theories to real-life application.

Before Class : Have students read chapter 10 on motivating employees, complete MindTap assignment(s) and come prepared to share one item that motivates them.

During Class : Ask students to identify one strategy to motivate employees when money is not an option. This is fun because you will see students build on each other’s comments, whether in the classroom or online. As a follow up activity, ask students, “How would you motivate your classmates?” If you assign group work like I do, this helps your students encourage one another.

2. Stranded at Sea & The Key to Effective Decision-Making

This project focuses on building critical thinking and identifying a problem or opportunity in the decision-making process. I actually led this assignment on Microsoft Teams and it worked just as well as in person.

Before Class : Have students read assigned chapter 6 on management and complete the corresponding activities.

During Class : Go over the steps in the decision-making process then ask students to comment on which step they think is the most difficult. They will have a variety of answers, with few students saying it is hard to identify the problem or opportunity (as not everything is a problem).

Next comes the fun part. Tell an outrageous stranded at sea fact pattern using numbers based on the size of your class, such as:

“The students in the class are traveling by ship to Portugal for a business conference and a sudden storm erupts. The ship sinks into the ocean and the only survivors are the students in the class — all others have perished. Your professor is not with you and is unlikely to immediately look for you. No remains of the ship are visible. You see that four of the students are hurt, and six students have no life jackets.”

Then, have students sit on the floor and “tread water.” Ask, “What is your problem or opportunity?” Students will start with food, sharks, water, injured classmates, etc., which are all symptoms of a greater problem or opportunity. A student usually spots an island. If they don’t, you can interject with this fact.

Once students are on the island, ask the question again: “What is your problem or opportunity?” Students will suggest getting food, starting a fire, helping the injured, etc. Then ask, “Are your problems over once you reach the island?” Typically, at least one student will say no, and that the problem or opportunity is “How will we function? Who will lead and how will we survive?” If the problem or opportunity is misdiagnosed, more people will perish.

Whether online or in-person, make sure to have students “tread water” to put them in a real frame of mind. Also, make sure to embellish the facts each semester as this exercise becomes legendary.

After this exercise, students will have learned a valuable lesson that correctly diagnosing the problem or opportunity is key to effective decision making.

3. Product Classifications

This project helps students better understand the product classifications and how marketing tactics change for each classification.

Before Class : Have students read the content on consumer product classifications in chapter 12, complete MindTap assignments and come to class to class prepared to talk about a product they purchased and its classification (i.e., convenience product, shopping product, specialty product, etc.). I give an example of a unique woven beach mat I purchased while in Hawaii.

During Class : Students will bring a variety of examples such as food, clothing, sports equipment or technology. What is very helpful about this assignment is that students often misclassify these goods. They correct themselves and revise their classifications as they hear their classmates’ examples.

In person, students give answers in a round robin fashion. When teaching online, I allow students to give verbal answers or post in the chat. Students enjoy this activity because they like talking about what they purchase and why. They leave with a solid understanding of product classifications and how businesses market products differently.

4. Shark Tank Analysis  

This project lets students pull together information from all chapters in the book and apply it to a real-life entrepreneurial venture. I discuss the assignment on the first day of class and have it submitted in the last few weeks of the course.

Before Class : Have students select an episode of Shark Tank and focus on one entrepreneur’s pitch. Students then write a one-page reflection on issues, concerns, recommendations and other connections to the course with little repetition of the facts.

During Class : Each student gives a five-minute presentation that demonstrates how their business learning applies to that entrepreneur’s pitch. Students also provide business recommendations to the entrepreneur. For online courses, you can use Bongo within MindTap to have students record a video presentation.

It’s amazing how students notice the topics that were covered in the course. I was also very surprised by which Shark Tank episodes interest students and how fun these class discussions are. For example, “ Squatty Potty ” was more engaging and hilarious than expected. If you have many sections or a large class, consider putting students into teams for this project.

5. Vacations and Hotel Stays

This mini-project aligns with the chapter on marketing and market segmentation. This is a new concept for most students and not always easy to understand.

Before Class : Have students read chapter 11 on building customer relations, complete MindTap assignments and think about a vacation they took, jotting down where they lodged and why.

During Class : Do a market segmentation mapping on the physical or virtual whiteboard with all the places students have stayed. Student answers typically include cheaper hotels (i.e., Super 8) mid-range (i.e., Holiday Inn) above mid-range (i.e., Sheraton) and some real high end (i.e., Ritz-Carlton). For online classes, expect the chat feature to blow up as students really engage with this activity.

After this exercise, students will better understand target markets and the ways that businesses segment the market to target a service or product to a specific group of people.  

6. Customer Relationship Management (CRM)

This project aligns with the “building customer relationships through effective marketing” marketing chapter and sub-topic. The exercise blends discussion on effective CRM, best management practices, marketing follow-up and effective business communication.

Before Class : Have students read chapter 11 on building customer relationships, complete MindTap assignments and think about a business that they continue to frequent because of great customer relationship management. Or, have them consider a business that has lost their patronage and why.

During Class : I put students into groups to discuss, then have them share their most interesting CRM story with the class. When time permits, I let all students share their stories.

After listening to their classmates’ stories on effective and ineffective CRM, students have a better understanding of the importance of a solid CRM plan.

Final Thoughts on Teaching Introduction to Business

Mini-projects are fun for discussion, but they also build student confidence in speaking, engaging with others and presenting in class. As an unintended benefit, these mini-projects also improve attendance, college retention and class friendships.

Every professor can benefit by letting students do more of the discussion. I believe learning goes full circle, and that professors learn as much from our students as they do from us. And above all, students learn a lot from each other. Share the floor, and you will find students more engaged and more excited about the material and your course.

For more teaching resources, check out this post on promoting student collaboration virtually and in person.

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Introduction to Business

Welcome to Introduction to Business, Marketing and Management!

This class will introduce you to the world of business and will prepare you for the economic role of consumer, worker, and citizen. This course has a many focus points, such as marketing, economics, entrepreneurship and the global market. While it is just a small part of the business world, this class is a great starting point for future business courses, from high school to college.

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The digital resource BUNDLE has an easy-to-follow curriculum FOR A FULL YEAR that aligns to the National Business Education Standards (NBEA) . All activities and projects are DIGITAL and attach easily to any learning management system! They are in Google Doc and Google Slide format and can be downloaded easily as Microsoft documents.

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This bundle is FULL of digital resources but DOES NOT include assessments.

** All resource links are flattened, so students CANNOT copy and paste their answers. Students must use their critical thinking skills and build on their knowledge in order to complete the prompts. **

Teacher's keys are included.

SPECIAL BONUS : When buying this bundle, you receive the easy to follow Teacher's LESSON LIBRARY which is 14-pages! The lesson library is a valuable tool for the teacher that lists all lessons, links to the lesson, projects, and teacher's keys in the order that is recommended to teach!

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This is just what I needed to supplement my trimester Intro to Business class. I even pulled out the Accounting items and used them for my Intro to Accounting class assessment. Can't wait to use the rest! Thank you so much for making a difference in student learning and providing wonderful resources for teachers.

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I teach an Intermediate Level ESL class and used this resource. It worked out really well for our class.

THE MAJORITY OF THESE LESSONS ARE PERFECT FOR A SUB DAY OR ONLINE INSTRUCTION!

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Understanding Accounting for Business Students:

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Business Plan:

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This full year course includes student-led material. No PowerPoints needed as all of the information is included to allow the students to discover on their own and present to the class. Also, the lesson library includes formative assessment templates that can be edited and customized for any lesson. There are no tests or quizzes included in this resource to allow for teacher autonomy on student assessment.

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• The Characteristics of an Organizational Entrepreneur
• The Organizational Entrepreneur
• The Qualities of an Entrepreneur — Is It about Sacrifice?
• The Traditional Entrepreneur
• What Kinds of Skills Do Entrepreneurs Need?
• Who Is an Entrepreneur?

II. Marketing

• Bake Sale Lesson 1: Marketing Research Part I
• Bake Sale Lesson 4: Accounting and Marketing
• Creating a Business Plan Lesson 3: Analyzing the Market
• Making Something Better: Market Research to Market Your New Product (Lesson 2 of 3)
• Making Something Better: Market Research to Market Your New Product (Lesson 3 of 3)
• Making Something Better: Using the Engineering Design in Business (Lesson 1 of 3)

III. Economics

• Creating a Business Plan Lesson 5: Supply and Demand-Where Does Our Product Fit?

IV. Finance

• Bake Sale Lesson 3: Finance and Accounting
• Introduction to Industry Analysis (Porter’s Five Forces)
• Jobs and Money Lesson 2: Choosing Jobs, Choosing Salaries
• Jobs and Money Lesson 4: Soft Skills and the Job Market
• Relative Value Ratios

V. Accounting

• Bake Sale Lesson 5: The Finale

VI. Management

• Creating a Business Plan-Lesson 10: Who Do You Want to Work for You?
• Servant Leadership

VII. Global Markets

• Borderless Innovation
• Building Wealth in the Developing World
• Doing Business in China
• Entrepreneurship in Nigeria
• Governments and Global Entrepreneurs: Always in the Way?
• How Cultural Factors Affect Leadership
• Incubating Entrepreneurship
• Selling to the World

VIII. Legal

• An Introduction to Intellectual Property
• Becoming a Good Business Person
• Creating a Business Plan Lesson 11: Legal Issues for Entrepreneurs
• Don’t Copy Me: Copyrights, Patents and Trademarks
• Intellectual Property: Copyrights
• Intellectual Property: Patents
• Intellectual Property: Trademarks

IX. Business Plans

• Creating a Business Plan Lesson 1: I Have an Idea!
• Creating a Business Plan Lesson 12: Creating Your Business Plan (Part II)
• Creating a Business Plan Lesson 13: Creating Your Plan
• Creating a Business Plan Lesson 14: Presenting Your Business Plan to Stakeholders

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