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Transform your business dynamics with Business First Plus. Enjoy up to 500MB of daily data allocation for Zoom and Teams, vast local data allowances of up to 34GB, increased minutes for local calls, and more!

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Step into a new era of business efficiency with Business Xtreme. Unlimited local calls, generous data allowances, free 1GB daily data allocation for essential tools like Teams and Zoom, up to 20GB roaming, and more!  

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Keep your eyes on the goal: Execute your business plan

09 Apr 2022

In business, words without execution is useless. Any goals or plans must be accompanied with realistic strategies and actions. For without them, they will remain empty words better reserve for literature.

Business leaders say planning a strategy is 25 percent of the task. The rest is execution. And, so it goes without saying that, if not properly carried out, a plan, no matter how great and exciting it may sound, will not make things work.

This is not to say, however, that we need to reinvent the wheel – rather, we need to keep it rolling to get the business going. In this context, the thing keeping the wheel going is the business plan.

Here are the keywords: 

Some confuse a business plan with a goal, which actually are intertwined, experts say. The business plan sets the direction; the goal identifies the targets to be met at every step of the way. This inter-relationship does away with the old practice of creating a plan and expecting things to happen on their own. Goals make for a well-defined and structured assignment of tasks for each team member and as well identifies areas that may have been overlooked in the process of brainstorming.

Priorities and support measures

It is important that entrepreneurs know where their priorities are. Equally essential is keeping these priorities attainable and by this, the experts mean steering clear from setting too many so as not to strain resources – human and logistical. Lastly, priorities need support measures to make it happen.

An example would be expanding sales and marketing operations at a particular area based on research results. That being a priority would need logistical and manpower support. In tangible terms that could mean setting up a satellite office at the target expansion area, increasing presence both physically and on social media, putting knowledgeable and experienced people on board and rolling out a time-bound marketing plan.

As business gurus say: having too many priorities leaves deprives one of the element of being focused.

Key performance indicators (KPI)

These benchmarks should tell you how far you have been progressing, if at all. KPIs are measurable outputs complimenting each other toward a common goal: the success of the business plan.

It doesn’t end there. KPIs are assessed and evaluated regularly to identify areas that need to be improved and areas that are working well.

This practice ensures that the plan is actually continuously being harnessed and developed based on KPI assessment results, which identify what component of the overall plan is hamstringing the project, and thus needs adjusting or improving.

Communication

The importance of regular communication is immense. In this age of global digitalization and connectivity, it is impossible to fail in conducting regular communication with the employees and key people in the loop.

Communications ensures everyone in the team doing his role as regards the plan is on the same page – everybody is moving along; nobody is left behind. It synthesizes results and make possible a quick reaction in cases where a particular component of the business plan is hampered or even fails.

So, in real time context, this could go in the form of daily “morning alignments” in chat groups specifically set for the people involved in the business plan where every reports progress and follow-ups for the day. This provides for a certain level of measurability in gauging whether the plan is getting along and in what stage.

As things progress, those in the executive committee should hold monthly or quarterly meetings for evaluation purposes to identify problem areas and to brainstorm on whether the execution of the business plan needs to take a slightly different path. In other words, data accumulated from the daily alignment meetings would play a key role in setting forth whether the overall business plan is on the right track.

It’s a discussion on the plan’s strength and weaknesses as well as the opportunities that present themselves and threats that could bring the entire project down – SWOT.

Going back to the marketing expansion plan, this executive meetings should be able to identify what is going well; what is not turning out as expected; what are areas that can be favorable or speed up consummation of the business plan; and the threats – disgruntled staff, perhaps, even security – that could derail the plan.

Key product of regular executive committee evaluations is a one-page summary of the business plan’s progress for the employees. This is important in that it gives them a sense of being part of the whole undertaking and thus keeps them motivated and inspired. Just be conscious not to give out too much detailed information, especially company secrets.

Remember all these key words and you are good to go.  

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Business First Plus

High-performance plans designed to take your business to greater heights

Get more. Do more. Grow more. With Business First Plus.

Business First Plus comprises of high-performing, affordable plans that are designed specifically for business needs. Offering you huge data allowances, local, international and CUG minutes, Flexi SMS, along with the unique Carryforward Feature enabling you to carry all your unused local and international minutes across three months! Subscribe to Business First Plus to ensure you get so much more for less!

Purchase a new plan online and enjoy two months of free doubled minutes with your thirteenth month's rental for free! Top that with AED 50 free credit from us in your Easy Prepaid Wallet upon a minimum recharge of AED 10 within the first 6 months of plan purchase!

• All Categories
• No Contract
• 12 Months Contract

National 110

• 5 GB Local Data
• 700 Local Mins
• 110 Flexi SMS
• 3 Months Carryforward

5% VAT excluded

National 150

• 10 GB Local Data
• 900 Local Mins
• 150 Flexi SMS

National 200

• 15 GB Local Data
• 1250 Local Mins
• 200 Flexi SMS

Standard 110

• 250 Local Mins
• 150 Intl Mins

Standard 150

• 400 Local Mins
• 200 Intl Mins

Standard 200

• 600 Local Mins
• 300 Intl Mins

National 135

• 700 Local Mins

National 175

• 900 Local Mins

National 225

• 1250 Local Mins

Standard 135

• 250 Local Mins
• 150 Intl Mins

Standard 175

• 400 Local Mins
• 200 Intl Mins

Standard 225

• 600 Local Mins
• 300 Intl Mins

Business First Plus National 110 - 12 Months Contract

• Benefits: 5GB Local Data, 700 Local Mins, 3 Months Carryforward, 10000 CUG* Mins, 110 Flexi SMS.
• Rental Fee  AED110/Month
• Billing Frequency: Monthly
• Contract Period: 12 Months
• AED 50 Free Easy Prepaid Credit is offered with all new Business First Plus Plans. AED 50 would be credited to your Easy Prepaid Wallet upon recharge of above AED 10. Avail within the first 6 months of plan purchase. Dial *124# and follow on-screen instructions to top up your account, or use the Etisalat Business Mobile App. Limited-time offer.

All prices shown are excluding of 5% VAT charge.

• All unused local mins can be carried forward for 6 months. 
• *Closed User Group (CUG) minutes are intra-company calling minutes allowing subscribers to make and receive calls within their designated group.
• Flexi SMS covers local & international SMS. 
• No Activation Charges applicable.
• Penalty Free Service: Customers can exit the service contract within a maximum period of 5 days from activation without penalty charges (i.e. exit charges) if the service contract was missold or the provided service did not comply with the service terms and conditions.
• Contract duration is as per agreed original contract period between the client and Etisalat.
• In case of early termination, a one-time charge of exit charges equaling to 1 month's rental or AED 1,000, whichever is less would apply.

Out of Bundle charges within UAE

These charges will only be applied should you exceed the allocations as per your Mobile Business Plan.

Terms and Conditions

• All pricing is exclusive of 5% VAT charges
• In-bundle international minute allowances are applicable to pre-approved destinations. Click here to view the list of applicable countries.
• Outgoing roaming minutes will be activated within 48 hours of subscription

Out of Bundle charges while Roaming

Business First Plus National 150 - 12 Months Contract

• Benefits: 10GB Local Data, 900 Local Mins, 3 Months Carryforward, 10000 CUG* Mins, 150 Flexi SMS.
• Rental Fee  AED150/Month
• All unused local mins can be carried forward for 3 months. 

Business First Plus National 200 - 12 Months Contract

• Benefits: 15GB Local Data, 1250 Local Mins, 3 Months Carryforward, 10000 CUG* Mins, 200 Flexi SMS.
• Rental Fee  AED200/Month

Business First Plus Standard 110 - 12 Months Contract

• Benefits: 5GB Local Data, 250 Local Mins, 3 Months Carryforward, 10000 CUG* Mins, 150 Intl Mins, 110 Flexi SMS.
• International minutes allowances are applicable to multiple destinations.  Click here  to view the list of applicable countries.

Business First Plus Standard 150 - 12 Months Contract

• Benefits: 10GB Local Data, 400 Local Mins, 3 Months Carryforward, 10000 CUG* Mins, 200 Intl Mins, 150 Flexi SMS.

Business First Plus Standard 200 - 12 Months Contract

• Benefits: 15GB Local Data, 600 Local Mins, 3 Months Carryforward, 10000 CUG* Mins, 200 Flexi SMS, 300 Intl Mins.

Business First Plus National 135 - No Contract

• Rental Fee AED 135/Month
• Contract Period: No Minimum Commitment, No Termination Charges

Business First Plus National 175 - No Contract

• Rental Fee AED 175/Month

Business First Plus National 225 - No Contract

• Rental Fee AED 225/Month

Business First Plus Standard 135 - No Contract

•  International minutes allowances are applicable to multiple destinations.  Click here  to view the list of applicable countries.

Business First Plus Standard 175 - No Contract

Business first plus standard 225 - no contract, collect aed 50 free credit with your new mobile plan.

Simply recharge your Easy Prepaid Wallet with AED 10 and we'll top up your balance with an extra AED 50 free credit from us!

T&Cs Apply.

Important Information

About Business First Plus

Required Documents to Apply for Business First Plus Plan:

• Valid Copy Of Trade License 
• Passport Copy With Valid UAE Visa Of Individual, As Authorised By Company
• Emirates ID Copy Of Individual, As Authorised By Company
• Letter Of Authority
• Establishment Card

Contract durations is as per agreed original contract period between the client and Etisalat by e& with two options being available: No Contract and 12-Month Contract.

Online Exclusive Offer on Business First Plus Plans – Applicable for 12-Month Contracts: All new online subscriptions would benefit from double local & international minutes for the first 2 months. After two months, plan is downgraded to the original plan purchased. Up on contract renewal, users would get their thirteenth month plan rental for free.

Billing Frequency : Monthly

A hassle-free upgrade/migration to any other Business First Plus & Business Xtreme Plans can be done without any exit charges.

Closed User Group (CUG) minutes are intra-company calling minutes allowing subscribers to make and receive calls within their designated group.

International minutes allowances are applicable to multiple destinations. Click here to view the list of applicable countries.

Flexi SMS covers local & international SMS.

Penalty Free Service:

Customer can exit the service contract within a maximum period of 5 days from activation without penalty charges (i.e. exit charges) if the service contract was mis-sold or the provided service did not comply with the service terms and conditions.

Out of Plan Charges Within the UAE: These charges will only be applied should you exceed the allocations as per your Mobile Business Plan

Out of Plan Charges Outside of the UAE:

If you’re searching for basic postpaid packages with standard benefits, your search has been successful!

Discover our Business First Packages

Frequently Asked Questions

Q.  How does the Carryforward feature in Business First Plus work?

A. The key advantage of this plan starting at AED 110 is that you can carryforward its benefits for 3 months. This means, if you have subscribed to this plan on the 1st of Jan, you are authorized to carryforward the plan’s benefits to ensure all of the remainder allowances of the current month are used until the 30th of April. Similarly, this would continue for the next month, 1st of February until 31st May.

Q.  Can I downgrade/upgrade between Business First Plus base plans?

A. If you are upgrading or downgrading within the Business First Plus Flavors, no exit charges would apply if the online offer has not been redeemed. 

In the case that the online offer has been redeemed, you can upgrade/downgrade to plans only after the completion of the promotional period of two months with the contract being reset and exit charges being applied.

Q. Can I subscribe to any other add-on with an existing add-on activated?

A. Yes, absolutely. Each of the add-ons are independent in nature and users can pick and choose whichever add-ons they require to tailor their plans to suit their requirements.

Q.  What are the exit charges?

A. Exit charges applicable for device and base plans as per the following:

       (i) Exit from the Base Plan only – 1-month of base plan rental fee.

       (ii) Exit from Base plan with a Device - 1-month base plan rental fee + remainder months of rental for device. 

Q. Can I migrate from Business First Plus to any other Business plans? 

A. Yes, you can easily migrate from Business First Plus Plan to any other plan that suits your requirements. Exit charges are subject to upgrade or downgrade and, your contract will reset from the date of migration.

Q.  What happens if I take a Voice add-on on top of my carryforward voice allowance?

A. In this case, Carryforward Allowances will be prioritized. 

Q.  How can I check my plan’s balance allowances?

A. You can check your balance allowances by simply dialing *140#

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Regulators Force Another Microsoft Split

The tech giant is unbundling Teams from its Office software suite, as it faces mounting scrutiny on both sides of the Atlantic.

By Andrew Ross Sorkin ,  Ravi Mattu ,  Bernhard Warner ,  Sarah Kessler ,  Michael J. de la Merced ,  Lauren Hirsch and Ephrat Livni

Microsoft unbundles, again

Microsoft is separating Teams , its popular video and chat app, from its Office software suite in markets around the world, broadening a split that began in the European Union last fall.

It appears to be the latest effort by the software giant to head off investigations by global antitrust enforcers as regulators examine the power of Big Tech.

Rivals have complained about the Teams-Office bundle for years. Microsoft first added the video and document collaboration program to its business software suite in 2017, and saw Teams’s popularity soar after the coronavirus pandemic unleashed a boom in hybrid and remote working.

At the height of the lockdown in 2020, Slack filed a complaint with the European Commission accusing Microsoft of anticompetitive behavior by bundling Teams with Office. (Three months later, Slack agreed to sell itself to Salesforce for $27.7 billion.) And last summer, Eric Yuan, the C.E.O. of Zoom, called on the F.T.C. to follow the E.U. in investigating the Teams-Office tie-up.

It’s unclear if Microsoft’s decision will help it avoid an E.U. fine, which could cost the company up to 10 percent of global revenue. The company told Reuters that the move “addresses feedback from the European Commission by providing multinational companies more flexibility when they want to standardize their purchasing across geographies.”

It comes as tech behemoths are facing investigations by regulators worldwide. Last month, the Justice Department sued Apple over its tight control of the iOS operating system, while Google is awaiting a judge’s verdict in a U.S. lawsuit over its search monopoly.

And Microsoft has drawn scrutiny over its investments in A.I. start-ups like OpenAI and the French company Mistral.

The move is reminiscent of Microsoft’s unbundling of Windows in the 2000s, after a bruising antitrust battle with the Justice Department over the tech company’s efforts to shut rivals out of its platform.

But it’s unclear how consequential this breakup will be. Shares in Microsoft rose on Monday despite the news, as analysts questioned whether the move would mean much for the tech giant’s bottom line. Data from the research firm Sensor Tower showed that use of Teams stayed relatively stable even after the program was cleaved out of Office in the E.U.

That suggests rivals may not experience a surge in new customers. (Shares in Zoom fell nearly 1 percent on Monday.) “Teams is so embedded into workflows that I don’t think this has that same impact,” Rishi Jaluria, an analyst at RBC Capital Markets, told Reuters.

HERE’S WHAT’S HAPPENING

Donald Trump posts a $175 million bond to avert seizure of his assets. In securing the bond for his civil fraud case, the former president avoided paying a $454 million penalty while he appeals the judgment. Separately, shares in Trump Media & Technology Group plunged 21 percent on Monday, after the parent company of the Truth Social online platform disclosed just $4 million in revenue for last year.

Disney is said to be winning its proxy fight against the financier Nelson Peltz. The entertainment giant’s slate of board nominees has secured the backing of big shareholders , including BlackRock and T. Rowe Price, ahead of the company’s annual meeting on Wednesday. More than half of Disney’s voting shares have been accounted for, but a big question is how the company’s unusually high percentage of individual shareholders will vote.

A regulator is reportedly scrutinizing investments by Vanguard, BlackRock and State Street in U.S. banks. The F.D.I.C. is examining whether the big money managers are maintaining a sufficiently passive role in managing their stakes, according to The Wall Street Journal. Such firms are exempt from current rules that require regulatory approval to own more than 10 percent of a bank — if they don’t exert influence on management or boards.

A $4.1 billion bet on sports

One of the biggest players in the booming business of sports just got bigger: The private equity firm Arctos Partners has raised another $4.1 billion to do more deals.

The fund-raising shows investor appetite for sports deals is growing as competition ramps up between private equity firms and Gulf countries like Saudi Arabia and Qatar.

Arctos is one of the busiest sports deal makers. Since its founding in 2019, the firm has invested in Formula One, basketball, baseball and soccer clubs. They include the Utah Jazz and Fenway Sports Group.

Sports deals are booming on the back of the skyrocketing value for media rights . John Malone’s Liberty Media, which owns F1, said on Monday that it had bought MotoGP , the motorcycle racing championship, for €4.2 billion ($4.5 billion).

The deal follows a record year for sports M.& A. , with transaction values up 27 percent to roughly $25 billion in 2023, according to Bloomberg calculations. That included big investments by Arctos in the Qatar-owned French soccer club Paris Saint-Germain and the Aston Martin F1 team.

Sovereign investors are the big new players. Saudi Arabia is pouring billions into soccer and golf, and may be looking at tennis next. And Qatar last year bought a stake in the owner of Washington’s professional basketball and hockey teams.

Arctos sees itself as part of a new wave of long-term deal makers that treat teams like an asset class. As sports leagues have loosened their rules to allow for institutional investors, firms like Blue Owl and Dynasty Equity say they are committed to long-term investments that aren’t tied to economic volatility.

“We’re not a control buyer. And we’re not a leveraged buyout fund,” Ian Charles, an Arctos co-founder, told DealBook.

Arctos played down the rising competition. Charles told DealBook that sports leagues put heavy restrictions on allowing state-backed investment, if they allow them at all. He declined to say whether Arctos had raised money from sovereign wealth funds, though the company said in a statement that its latest fund-raising round included pension funds and “global wealth platforms.”

The latest report card for Bridgewater’s post-Dalio era

Ray Dalio gave up day-to-day management of Bridgewater Associates 18 months ago. Since then, Nir Bar Dea, his successor atop the giant hedge fund, has been under pressure to show that one of the world’s most successful investment firms can maintain its dominance.

Results from the first three months of 2024 suggest that Bridgewater is performing well. But can changes to how the firm is run keep it in the top tier of industry performers?

Its flagship Pure Alpha fund is up 15.9 percent year to date, according to a notice sent to investors on Monday that DealBook has reviewed. That’s up more than sevenfold over the Bloomberg Macro Hedge Fund Index , which tracks funds with a similar strategy.

Pure Alpha is now up 38.4 percent, net of fees, since the creation of Bridgewater’s investment committee in August 2020.

The hard part is maintaining that performance. For much of 2022 and 2023, Pure Alpha has performed well — only to tumble precipitously at the end of each of those years. Bridgewater as a whole lost $2.6 billion last year, one of just two top-tier firms to lose money, according to the research firm LCH Investments.

That continued a string of poor performance in the 2010s that tarnished Bridgewater’s reputation as a profit machine. (It also raised questions about Dalio’s famously idiosyncratic and brutally blunt management style, including baseball cards that featured ratings of each worker based on colleagues’ assessments of them.)

Bar Dea has sought to make Bridgewater more flexible in how it arrives at investment decisions, Bloomberg reports . That includes increasing the number of people who review those moves and pledges to embrace artificial intelligence.

Will that be enough to keep clients happy? Some unidentified investors told Bloomberg that they were considering cutting ties if the firm didn’t pick up its performance.

That said, Bar Dea is reportedly planning to shrink Pure Alpha and return more money to clients — a move that could make the fund more nimble.

“The Western world urgently needs a significant increase in productivity growth as the burden of rising government debt and entitlement spending strains almost every major economy.”

— Ken Griffin . The Citadel founder used his annual letter to investors to warn about his growing worries on debt and share his view that the economy will grow only modestly this year as the Fed tries to bring down inflation to its 2 percent target.

Is A.I. actually boosting productivity?

Investor enthusiasm around artificial intelligence has added trillions in market value to a select few tech companies. But its broader economic impact has been harder to measure.

Economists are divided on the A.I. productivity conundrum. On earnings calls , business leaders have been more eager to share with Wall Street how they plan to use the technology in their operations. But whether these tools will achieve widespread productivity gains for the economy is less clear.

“The enthusiasm about large language models and ChatGPT has gone a bit overboard,” the Northwestern University economist Robert Gordon told The Times . Others are more hopeful, including Erik Brynjolfsson at Stanford University, who has bet Gordon $400 that productivity will take off this decade.

While that wager catches the attention of some in academia, a parade of companies is putting the technology to use:

Walmart has built a generative A.I. chat bot for internal use that answers common H.R. questions including “Do I have dental insurance?”

Abercrombie & Fitch has turned to generative A.I. to brainstorm ideas for clothing designs and to write blurbs for its website and app.

Ben & Jerry’s put cameras that use A.I. into the freezers at grocery stores to alert the company and its distributors when a location was running low on a particular ice cream flavor.

Will such use cases impact workers? David Autor, a labor economist at M.I.T. whose work has focused on how technology can erode earning potential, argues it might not be all bad news. The technology could help people with less expertise to do more valuable work, lifting the middle class . Critics are unconvinced.

In other A.I. news: OpenAI introduced a new tool that mimics human voices with high accuracy, showing how the technology is quickly expanding beyond text, but it could also pose a new misinformation threat.

THE SPEED READ

Sam Altman, the C.E.O. of OpenAI, is no longer listed as the leader of the venture arm of the artificial intelligence start-up . (The Information)

Tiger Global Management, the embattled start-up investor, has reportedly collected $2.2 billion for its latest fund , nearly two-thirds below its goal. (Bloomberg)

Two board members of Warner Bros. Discovery stepped down amid a Justice Department inquiry into whether their presence violated antitrust law. (NYT)

The company that owns the ship that hit the Francis Scott Key Bridge in Baltimore last week is invoking a 173-year-old “Titanic Law” to cap its legal liability to $43 million. (The Lever)

“Poor Nations Are Writing a New Handbook for Getting Rich ” (NYT)

Best of the rest

United Airlines is asking its pilots to take unpaid time off next month, citing late plane deliveries from Boeing. (CNBC)

The owner of Sports Illustrated sued an energy drinks mogul whose media company missed nearly $49 million in publishing-rights payments. (NYT)

“ How a Houthi-Bombed Ghost Ship Likely Cut Off Internet for Millions” (Wired)

We’d like your feedback! Please email thoughts and suggestions to [email protected] .

Andrew Ross Sorkin is a columnist and the founder and editor at large of DealBook. He is a co-anchor of CNBC’s "Squawk Box" and the author of “Too Big to Fail.” He is also a co-creator of the Showtime drama series "Billions." More about Andrew Ross Sorkin

Ravi Mattu is the managing editor of DealBook, based in London. He joined The New York Times in 2022 from the Financial Times, where he held a number of senior roles in Hong Kong and London. More about Ravi Mattu

Bernhard Warner is a senior editor for DealBook, a newsletter from The Times, covering business trends, the economy and the markets. More about Bernhard Warner

Sarah Kessler is an editor for the DealBook newsletter and writes features on business and how workplaces are changing. More about Sarah Kessler

Michael de la Merced joined The Times as a reporter in 2006, covering Wall Street and finance. Among his main coverage areas are mergers and acquisitions, bankruptcies and the private equity industry. More about Michael J. de la Merced

Lauren Hirsch joined The Times from CNBC in 2020, covering deals and the biggest stories on Wall Street. More about Lauren Hirsch

Ephrat Livni reports from Washington on the intersection of business and policy for DealBook. Previously, she was a senior reporter at Quartz, covering law and politics, and has practiced law in the public and private sectors.   More about Ephrat Livni

Exclusive: Microsoft to separate Teams and Office globally amid antitrust scrutiny

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Reporting by Foo Yun Chee in Brussels and Zaheer Kachwala and Jaspreet Singh in Bengaluru; editing by Jason Neely and Krishna Chandra ELuri

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An agenda-setting and market-moving journalist, Foo Yun Chee is a 20-year veteran at Reuters. Her stories on high profile mergers have pushed up the European telecoms index, lifted companies' shares and helped investors decide on their move. Her knowledge and experience of European antitrust laws and developments helped her broke stories on Microsoft, Google, Amazon, numerous market-moving mergers and antitrust investigations. She has previously reported on Greek politics and companies, when Greece's entry into the eurozone meant it punched above its weight on the international stage, as well as Dutch corporate giants and the quirks of Dutch society and culture that never fail to charm readers.

Swiss National Bank's Jordan against issuing retail cenbank digital currency

The Swiss National Bank sees no need for a central bank digital currency (CBDC) to be issued to the general public, Chairman Thomas Jordan said on Monday.

Healthcare IT firm Model N said on Monday it has entered into an agreement to be taken private by investment firm Vista Equity Partners for about $1.25 billion, sending its shares up 9.3% at $29.60 in premarket trading.

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