party planner business plan

How to Start a Profitable Party Planner Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a party planner business plan., 3. develop a party planner brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for party planner., 6. open a business bank account and secure funding as needed., 7. set pricing for party planner services., 8. acquire party planner equipment and supplies., 9. obtain business insurance for party planner, if required., 10. begin marketing your party planner services., 11. expand your party planner business..

When embarking on a venture in the party planning business, it is essential to have a thorough understanding of the market dynamics. A comprehensive market analysis will reveal the existing demand, competition, and potential for growth, guiding you to make informed decisions as you lay the foundation of your enterprise. Here are key steps to consider:

• Analyze the local demand for party planning services by identifying the most popular types of events, such as weddings, birthdays, corporate events, or themed parties.
• Research local competitors to understand their service offerings, pricing strategies, market share, and unique selling propositions.
• Identify your target demographic by age, income level, and social preferences to tailor your services effectively.
• Assess industry trends and emerging themes in party planning to stay ahead and offer cutting-edge services.
• Collect and interpret data from surveys, social media, and industry reports to gauge customer needs and satisfaction levels.
• Consider economic indicators and local event regulations that could impact the party planning business in your area.

Are Party Planner businesses profitable?

Yes, party planning businesses can be very profitable. Depending on the type of events you plan and the size of your business, you can generate a significant income. With proper planning, organization, and marketing, you can create a successful and profitable party planning business.

Creating a well-structured business plan is essential for the success of your party planner enterprise. It will serve as a roadmap for your business, outlining your goals, strategies, and financial projections. Here are critical elements that should be included in your party planner business plan:

• Executive Summary: Provide a brief overview of your party planning business, including your company's mission statement, service offerings, and unique selling propositions.
• Market Analysis: Research the party planning market, identify your target audience, and analyze your competitors to find a niche or advantage.
• Services Offered: Describe the types of parties you plan, such as weddings, birthdays, corporate events, and the specific services you offer, from venue selection to vendor coordination.
• Marketing and Sales Strategies: Detail how you plan to attract and retain clients, including pricing, promotions, advertising, and sales tactics.
• Operational Plan: Explain the day-to-day operations of your business, including the roles and responsibilities of your team, if applicable, and the tools and technology you will use.
• Financial Plan: Include a budget, a projection of start-up costs, ongoing expenses, revenue forecasts, and a break-even analysis.
• Milestones and Metrics: Set clear goals and objectives, with measurable metrics to track progress and success.

How does a Party Planner business make money?

A Party Planner business typically makes money by charging a fee for their services. This fee is usually based on the services provided and the amount of time and effort required to plan and organize the event. Additionally, some party planners may offer additional services such as catering, venue rental, and decorations which generate additional income.

Establishing a memorable and appealing brand is crucial when starting a party planning business. Your brand is the face of your company and should reflect the unique value and experience you offer to clients. Here are some key points to consider when developing your party planner brand:

• Identify Your Niche: Determine the specific market or theme you'll specialize in, such as children's parties, weddings, or corporate events.
• Create a Brand Identity: Design a logo and choose color schemes and fonts that convey the style and tone of your services, ensuring consistency across all materials.
• Define Your Brand Values: Decide on the core values and messages you want to communicate to your clients, like creativity, attention to detail, or stress-free planning.
• Develop a Unique Selling Proposition (USP): Articulate what makes your party planning service stand out from competitors, such as unique themes, personalized experiences, or exceptional customer service.
• Build an Online Presence: Create a professional website and active social media profiles to showcase your portfolio, share customer testimonials, and engage with your audience.
• Consistency is Key: Ensure that all your communications and marketing materials align with your brand identity to build trust and recognition.

How to come up with a name for your Party Planner business?

Brainstorming is the best way to come up with a name for your Party Planner business. Consider words that are associated with parties such as celebration, festivity and fun. Also think about what makes your business unique and special and use that as inspiration. Finally, keep it simple and memorable and make sure the name is easy to pronounce and spell.

Formalizing your business registration is a critical step in establishing your party planner business as a legal entity. This process varies depending on your location, but it generally involves a few key steps that will help protect your business and ensure compliance with government regulations. Here are some essential actions to take:

• Choose a Business Structure: Decide whether your party planner business will be a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications.
• Register Your Business Name: If you're using a name other than your own, you'll need to register a "Doing Business As" (DBA) name. Check with your local government to ensure the name isn't already taken and to register it properly.
• Obtain Necessary Permits and Licenses: Depending on your location and the scope of services you're offering, certain permits and licenses may be required to operate legally. Research local regulations and apply for all necessary documentation.
• Apply for an Employer Identification Number (EIN): If you plan to hire employees, or your business structure requires it, you will need to obtain an EIN from the IRS for tax purposes.
• Register for State and Local Taxes: Register with your state's taxation department to obtain a tax identification number, worker's compensation, unemployment, and disability insurance.

Resources to help get you started:

Explore crucial resources designed specifically for party planner entrepreneurs, featuring the latest market trends, operational best practices, and strategic tips for business expansion:

• Event Planner Magazine: Offers comprehensive insights into event planning trends and business strategies. https://www.eventplannermagazine.com
• International Live Events Association (ILEA): Provides industry reports, professional development resources, and a community for networking. https://www.ileahub.com
• Special Events Blog: Features articles on event trends, case studies, and marketing tips for event professionals. https://www.specialevents.com/blog
• Event MB: Offers free reports and articles on event technology, innovations, and event planning best practices. https://www.eventmanagerblog.com
• Party & Event Planner Success Podcast: A podcast series delivering actionable advice and insights from industry experts. https://www.eventplanningsuccesspodcast.com
• Catersource: Provides resources and training for caterers and event planners, including a conference and tradeshow. https://www.catersource.com

Starting a party planning business involves more than just a keen eye for detail and a penchant for organization; it also requires obtaining the appropriate licenses and permits to operate legally and professionally. These documents are essential to ensure that your business activities are in compliance with local, state, and federal regulations. Below are the key licenses and permits you may need to acquire:

• Business License: Check with your city or county government to apply for a general business license, which is the fundamental permit for operating a business in your area.
• Employer Identification Number (EIN): If you plan to hire employees, you'll need to obtain an EIN from the IRS for tax purposes.
• Event Permits: Certain events may require specific permits, especially if you're planning public gatherings or events that involve food, alcohol, music, or street closures.
• Insurance: While not a permit or license, having liability insurance can protect your business from potential claims and is often required by venues and vendors.
• Health and Safety Permits: If your party planning services include catering or setting up temporary food stations, you may need to acquire health department permits to ensure food safety.
• Alcohol License: Selling or serving alcohol at events may necessitate a temporary or permanent alcohol license, depending on the laws in your area.

What licenses and permits are needed to run a party planner business?

Depending on the type and location of the party planner business, licenses and permits may include a business license, health department license, insurance, liquor license, sales tax permit, and any permits required for holding large events.

Opening a business bank account and securing funding are crucial steps in establishing a strong financial foundation for your party planner business. These steps not only help in managing your finances effectively but also in gaining credibility with vendors and clients. Here are some guidelines to assist you:

• Research banks and credit unions to find the best business banking options that offer low fees, good customer service, and additional benefits such as online banking and mobile access.
• Prepare the necessary documents to open a business bank account, which typically include your business license, EIN (Employer Identification Number), and Articles of Organization if you've formed an LLC or corporation.
• Consider the different types of funding available to you, such as small business loans, business credit cards, lines of credit, or investors, and decide which source aligns best with your financial needs and business goals.
• Create a solid business plan that outlines your party planning services, target market, marketing strategy, and financial projections to present to potential lenders or investors.
• Explore local and federal government grants, as well as crowdfunding platforms, as potential funding sources that may offer a more favorable alternative to traditional loans.

Setting the right price for your party planning services is crucial to attract clients while ensuring your business is profitable. Consider the value you bring, your expertise, and the market rates. Below are key points to guide you in establishing your pricing:

• Analyze the Market: Research your competitors' pricing to understand the going rates for similar services in your area.
• Costs and Expenses: Calculate all your business costs, including supplies, labor, and overhead, to ensure your prices cover these expenses.
• Value-Based Pricing: Consider the value of your unique offerings and experience when setting prices; premium services can command higher fees.
• Pricing Models: Decide whether to charge a flat fee, an hourly rate, or a percentage of the party budget. Each model has its pros and cons.
• Package Deals: Create service packages with tiered pricing to cater to different client needs and budgets.
• Flexibility: Be prepared to negotiate with clients but know your minimum acceptable rate to maintain profitability.
• Transparency: Clearly communicate what is included in your pricing to avoid misunderstandings and build trust with clients.

What does it cost to start a Party Planner business?

Initiating a party planner business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $6500 for launching such an business. Please note, not all of these costs may be necessary to start up your party planner business.

Starting a party planning business requires gathering the right tools and supplies to ensure every event is a hit. From decorations to organizational tools, equipping yourself with the essentials will make your job easier and your events more memorable. Here's what you'll need to get started:

• Basic Planning Supplies: Notebooks, planners, pens, and folders to keep your planning details organized.
• Event Decor: A variety of decorations such as balloons, streamers, tablecloths, and centerpieces that can cater to different party themes.
• Tableware: Disposable or reusable plates, cups, napkins, and cutlery for serving guests.
• Sound System: Portable speakers or a PA system for music and announcements.
• Lighting Equipment: String lights, LED candles, or spotlights to enhance the ambiance.
• Furniture: Foldable tables and chairs for guest seating and food display.
• Catering Supplies: Serving trays, utensils, chafing dishes, and beverage dispensers.
• Entertainment Items: Games, props, and activities suitable for various age groups and party themes.
• Transportation: A reliable vehicle to transport supplies to and from event locations.
• Software: Event management software for guest lists, floor plans, and schedules.

List of Software, Tools and Supplies Needed to Start a Party Planner Business:

• Computer and Printer
• Business Software (Accounting, Invoicing, Budgeting)
• Party Planning Software (Theme Design, Event Scheduling, Checklists)
• Party Supplies (Decorations, Tablecloths, Tableware, etc.)
• Party Favors
• Party Entertainment (DJs, Bands, Magicians, etc.)
• Advertising Materials (Flyers, Business Cards, etc.)
• Photography Equipment (Camera, Lighting, etc.)
• Website Design Tools
• Social Media Tools

As you embark on your journey as a party planner, safeguarding your business with the right insurance is a crucial step. Insurance not only protects your financial stability but also provides peace of mind for you and your clients. Here are some key insurance types to consider:

• General Liability Insurance: Covers third-party bodily injury and property damage claims, which could arise during an event.
• Professional Liability Insurance: Also known as Errors and Omissions (E&O) insurance, it protects against claims of negligence or failure to deliver services as promised.
• Business Property Insurance: Protects your office space, equipment, and inventory against theft, damage, or loss.
• Workers' Compensation Insurance: Required if you have employees, to cover medical costs and lost wages for work-related injuries or illnesses.
• Event Cancellation Insurance: Helps recoup lost expenses if an event you're planning is unexpectedly canceled or postponed.
• Commercial Auto Insurance: Essential if you have a vehicle dedicated to your business, to cover damages from accidents during work-related trips.

Consult with an insurance broker to tailor a policy that fits the unique risks associated with your party planning business.

Now that you've set the groundwork for your party planner business, it's time to get the word out and attract clients. Marketing your services effectively is crucial to your success. Here are some strategies to help you start promoting your party planning services:

• Develop a Strong Online Presence: Create a professional website and active social media profiles to showcase your portfolio, client testimonials, and services offered.
• Network: Attend local events, join community groups, and connect with other vendors in the industry to build relationships and gain referrals.
• Offer Promotions: Entice new customers with introductory offers, discounts for referrals, or package deals for different types of events.
• Collaborate with Vendors: Partner with caterers, venues, and entertainment providers to create mutual referral programs.
• Local Advertising: Advertise in local magazines, newspapers, and on community bulletin boards. Consider sponsoring local events for added visibility.
• Collect Testimonials: Encourage satisfied clients to provide testimonials that you can use in your marketing materials and on your website.

Once your party planning business is well-established and you're ready to take the next step, expansion is the way to go. Here are some strategies that can help you grow your business and take it to new heights:

• Explore niche markets: Look for untapped areas within the party planning industry, such as corporate events, destination weddings, or eco-friendly parties.
• Build strategic partnerships: Connect with vendors, venues, and other event planners to create a network that can offer more comprehensive services to clients.
• Invest in marketing: Increase your online presence through social media, optimize your website for search engines, and consider paid advertising to reach a wider audience.
• Expand your team: Hire additional staff or freelancers with specialized skills to handle increased demand and offer new services.
• Diversify your offerings: Introduce new services like virtual event planning, party supply rentals, or personalized party favors to differentiate your business.
• Franchise your business: If your brand is strong and your business model is replicable, consider franchising to allow others to open branches under your brand name.

How To Write a Successful Party Planner Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for party planner businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every party planner business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Party Planner Business Plan?

A party planner business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Party Planner Business Plan?

A party planner business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Party Planner Business Plan

The following are the key components of a successful party planner business plan:

Executive Summary

The executive summary of a party planner business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your party planner company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your party planner business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your party planner firm, mention this.

You will also include information about your chosen party planner business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a party planner business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the party planner industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a party planner business may include brides-to-be, parents of young children, or corporate event planners.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or party planner services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your party planner business may have:

• Extensive event planning experience
• Unique and creative event ideas
• Strong relationships with vendors and suppliers
• Diverse service offerings
• Ability to manage large-scale events

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your party planner business via word-of-mouth or by exhibiting at trade shows.

Operations Plan

This part of your party planner business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a party planner business include reaching $X in sales. Other examples include adding new services, expanding to a new location, or hiring new employees.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific party planner industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Party Planner Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Party Planner Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup party planner business.

Sample Cash Flow Statement for a Startup Party Planner Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your party planner company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any party planner business. If you are seeking funding from investors or lenders, it’s important to have a polished and professional business plan. Use the outline above as a guide as you write your own party planner business plan.   

Finish Your Party Planner Business Plan in 1 Day!

BUSINESS STRATEGIES

How to start a party planning business in 7 steps

• Jeremy Greenbaum

If you have a passion for organizing events, love bringing people together and enjoy creating memorable experiences, starting a party planning business can be a rewarding and exciting venture. In this guide, we'll take you through the process of launching a party planning business, from developing your concept to creating a professional business website . It’s time to turn your party-planning dreams into a reality.

What is a party planning business?

A party planning business is a service-based enterprise that specializes in organizing and executing various types of events, such as birthdays, weddings, corporate gatherings and special occasions. In this type of business , you will work closely with clients to understand their vision, coordinate logistics and ensure that every detail of the event is meticulously planned and executed.

Party planning businesses have become increasingly popular as people seek professional assistance to alleviate the stress and complexity of organizing events. By providing expert guidance, creative ideas and impeccable coordination, party planners help clients bring their vision to life and create unforgettable experiences for their guests.

Why start a party planning business?

The demand for professional party planning services is on the rise as people value convenience, expertise and the desire for exceptional celebrations. In fact, the global party planning industry is projected to reach $1,552.9 billion by 2028 , giving it a compound annual growth rate of over 11%. In the US, that growth rate is up to 18% .

Besides having major growth potential, this field can also be extremely fun and creative. If you have a genuine love for organizing events and making people happy, starting a party planning business allows you to turn your passion into a fulfilling career. As a party planner, you have the opportunity to unleash your creativity and bring unique ideas to life. Each event presents a new canvas for you to design memorable experiences tailored to your clients' preferences.

Speaking of clients, planning parties allows you to connect with clients on a personal level and make a positive impact on their lives. The joy and satisfaction of seeing happy clients and their guests enjoying a flawlessly executed event can be immensely rewarding.

Benefits of starting a party planning business

In summary, starting a party planning business comes with benefits such as:

Diverse clientele: Party planning businesses cater to a wide range of clients, including individuals, businesses, nonprofit organizations and community groups. This diversity allows you to work on various types of events and expand your network.

Endless creativity: From themed parties to unique décor and entertainment ideas, party planning offers limitless opportunities for creativity. You can continuously explore new trends, innovative designs and exciting concepts to impress your clients and stay ahead of the competition.

Collaboration opportunities: As a party planner, you have the chance to collaborate with different vendors, such as caterers, florists (read also: how to start a flower business ), DJs and photographers. These collaborations not only enhance the quality of your events but also help you build a strong network within the event industry. And if you're interesting in taking that on yourself, check out our guide on how to start a dj business .

Personal and professional growth: Running a party planning business allows you to develop essential skills in project management, negotiation, budgeting and customer service. Each event presents an opportunity for growth and learning, enabling you to refine your expertise and expand your knowledge.

Challenges of running a party planning business

While starting a business has numerous benefits, it's important to be aware of the challenges that come with it. Here are some common challenges you may face:

Time management: Planning and executing events require meticulous attention to detail and effective time management. Juggling multiple projects, coordinating with clients and vendors and meeting deadlines can be demanding, especially during peak event seasons.

Budget constraints: Balancing clients' expectations and budget limitations can be a challenge. It's crucial to find creative solutions, negotiate with vendors and effectively communicate with clients to deliver exceptional experiences within their financial constraints.

Vendor management: Building relationships with reliable and trustworthy vendors is essential. However, finding the right vendors who align with your clients' needs and standards can be time-consuming. Maintaining these relationships and ensuring consistent quality from vendors is crucial for successful events.

Event logistics: Managing logistics, such as venue selection, transportation, guest seating and equipment rentals, requires careful coordination and attention to detail. Overlooking any aspect of event logistics can result in delays, misunderstandings or last-minute complications.

How to start a party planning business

Starting a party planning business involves several essential steps. By following these steps, you can establish a strong foundation for your business and set yourself up for success:

Define your party planning services

Develop a comprehensive business plan

Set up your business

Build your professional network

Develop pricing packages and contracts

Establish online presence with a Wix website

Market your party planning business

01. Define your party planning services

Identify the types of events you want to specialize in and the services you will offer. Determine your target market based on factors such as event size, budget range, location and specific event themes or styles, as well as your unique selling proposition . Defining your niche will help you focus your marketing efforts and differentiate yourself from competitors.

02. Develop a comprehensive business plan

Create a detailed business plan that outlines your goals, target market analysis, marketing strategies, pricing structure, financial projections and operational plans. You’ll also want to create a detailed financial forecast, including how you plan to raise money for your business , monthly expenses, revenue projections and profitability analysis. These documents will serve as a roadmap for your party planning business and guide your decision-making process.

Once you've written your party planning business plan , write a concept statement to outline your vision.

03. Set up your business

When you are figuring out how to name your business , try using dedicated tools like Wix’s business name generator and register your business with the appropriate local authorities. Determine your business entity ( sole proprietorship , partnership , LLC , corporation ) and obtain any required licenses or permits to operate legally. Additionally, consider getting liability insurance to protect your business.

Some examples of potential party planning business names include:

CelebrateJoy Events

FestiveFiesta Planners

GlamourGatherings

SparkleSoiree Services

PartyPerfection Pros

JubileeJunction Events

BlissfulBash Planners

EliteEntertain Events

RazzleDazzle Celebrations

ChicCharm Events

VelvetVibe Parties

GalaGrove Planners

EnchantedOccasions

RadiantRevelry Events

MajesticMingle Planners

04. Build your professional network

Establish relationships with vendors, venues, caterers, entertainers and other professionals in the event industry. Collaborate with reliable partners who share your commitment to quality and professionalism. Building a strong network will ensure that you have access to reliable resources for every event.

05. Develop pricing packages and contracts

Create pricing packages for your party planning services based on the type of event, services provided and estimated hours of work. Develop clear and comprehensive contracts that outline the terms and conditions of your services, including payment schedules, cancellation policies and liability disclaimers.

06. Establish your online presence with a Wix website

Create a professional website using a user-friendly website maker like Wix. Showcase your services, portfolio of past events, client testimonials and contact information. Implement an inquiry form to capture leads and make it easy for potential clients to reach out to you.

07. Market your party planning business

Implement a strategic marketing plan to promote your party planning services. Consider online and offline marketing tactics, such as social media marketing, search engine optimization, email marketing, attending industry events and networking with local businesses. Utilize your website and social media platforms to showcase your expertise, share event inspiration and engage with your target audience.

Thinking of starting another type of business? Check out some of these creative service business ideas  to help get you started.

Promote your party planning business

Promoting your party planning business effectively is essential for sustainable growth and client satisfaction. Here are five key steps to effectively manage your party planning business:

Streamline processes and workflow: Develop efficient processes for client communication, vendor coordination, budget management and event execution. Use project management tools and software to track progress, assign tasks and streamline workflow. Regularly review and refine your processes to optimize efficiency and productivity.

Maintain strong vendor relationships: Nurture your relationships with vendors by communicating effectively, providing clear guidelines and promptly addressing any concerns or issues. Maintain an updated vendor database with detailed information, such as pricing, specialties and past collaborations. Establishing trust and reliability with vendors will ensure smooth event execution.

Prioritize customer service: Deliver exceptional customer service by actively listening to your clients, promptly responding to their inquiries and going above and beyond to exceed their expectations. Tailor your services to meet their unique needs and preferences. Providing a personalized and attentive experience will build trust and loyalty among your clients.

Leverage social media and visual content: Utilize social media platforms to showcase your past events, share event inspiration and engage with your target audience. Utilize visual content, such as high-quality photos and videos, to highlight your creativity and expertise. Encourage clients to share their experiences and reviews on social media, further enhancing your online presence.

Build client testimonials and referrals: Request testimonials from satisfied clients and feature them on your website and social media platforms. Positive reviews and testimonials build trust and credibility among potential clients. Implement referral programs that incentivize existing clients to refer new clients to your party planning business. Offer discounts, exclusive packages or rewards as a token of appreciation for referrals.

How to start a business in a specific state

Registration and licensing requirements can vary by state and local jurisdiction. Therefore, it's important to research and comply with the specific guidelines of your location so you’re operating legally and protecting your business. Here are some helpful resources:

Start a business in Pennsylvania

Start a business in Tennessee

Start a business in Connecticut

Start a business in Texas

Start a business in New York

How to start a business in Washington

Start a business in Georgia

Don’t see your state here? Just use the search bar in the Wix Blog to find all the information you need.

No matter where you promote your business, make sure to keep your branding consistent. Use Wix’s logo maker to create a logo that you can feature in all of your digital assets. Check out these photography logo ideas for inspiration.

Party planning businesses on Wix

Pop Tier Party Solutions : PopTier Parties is your go-to destination for creating unforgettable and personalized party experiences. From themed decorations to entertainment, they curate every detail to make your special occasions truly magical.

Social Peanut Planning : Social Peanut Planning specializes in crafting seamless and stylish parties for any child event, birthday or baby shower. Their expert team brings creativity and attention to detail to ensure your gatherings are a resounding success.

The Peachtree Party Planner : Located in the Greater Atlanta Region, The Peachtree Party Planner is a premier event planning service dedicated to extravagant and stylistic themed parties. Meet your new secret weapon when it comes to impressing your party guests.

For more inspiration, you can check out these service business examples to help you get your creative juices flowing.

What are some of the qualities of a good event planner?

Looking to be successful with an event planning business? You'll need to posses and hone some of the following skills:

Effective communication

Good organizational ability

Leadership qualities and experience

Problem solving

People skills

Great time management

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How to start a party planning business FAQ

How to start an event planning business from home.

As general advice - research the market, define your niche, create a business plan, set up a home office, build a website, network with vendors for party planning supplies and offer exceptional service to launch your home-based event planning business successfully.

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Business , Your Event Career

How to Start a Party Planning Business in 12 Steps

So, you want to start a business as a party planner? That’s great! Party planning is a fun and exciting industry, and there’s a LOT of potential for success in this field. However, if you want to learn how to start a party planning business, it’s important to remember that it won’t be easy. It actually takes hard work, dedication, and lots of elbow grease to make it in this competitive industry.

But don’t worry—we’re here to help!

In this article, we’ll walk you through everything you need to know to start a party planning business in 12 easy steps, right from scratch. We’ll cover topics like choosing the right niche, building your brand, creating a business plan, and more.

So, let’s jump right into it!

What is a party planner.

A party planner is someone who plans, organizes and runs events for their clients. They’re responsible for all aspects of the event, from planning to execution. A successful party planner should have exceptional organizational skills and be able to handle any type of event—from birthdays, baby showers, and anniversaries to corporate events and weddings.

PRO TIP: Discover the full range of what a party planner does so you have a clear idea of what you can expect!

The benefits of starting your own party planning business.

Starting your own party planning business has tons of potential rewards! It gives you the opportunity to be creative, work with clients and build relationships, and make a good living. Plus, when you’re your own boss, you have the freedom to choose how much or how little you want to work—giving you more flexibility than working for someone else!

What Are the Steps to Starting a Party Planning Business?

Starting any business is no easy feat, and that’s especially true when it comes to party planning. It takes a lot of hard work and dedication if you want to make it in this competitive industry. But don’t worry—if you’re willing to put in the effort, we have the perfect guide to help you get started…

How To Start a Party Planning Business in 12 Steps

1. choose your niche.

The first step is to decide what kind of parties you want to specialize in. This is also called finding your niche . Think about the types of events that interest you and the ones you have experience with—this will help narrow your focus so that you can build a successful business.

For instance, as a professional party planner, you can specialize in any of the following types of parties:

• Baby showers
• Corporate events
• Anniversaries
• Engagement parties
• Bridal showers
• Bachelor parties
• Graduation parties
• Retirement parties
• And SO much more!

2. Get Professionally Trained as a Party Planner

It’s essential that you have the right skills to be a successful party planner! When you have proper training and a legit certification on your resume, it gives your clients confidence in your ability to deliver a great experience. As a result, you’ll be able to:

• Book more clients
• Network more successfully
• Offer better party planning services
• Stand out from your competition
• Make better money

Not to mention, the right certification course will also give you some business training, too. Since you’re here because you want to know how to start a party planning business, this is obviously a must!

So, consider getting professional training in event planning and take courses offered by reputable organizations like the QC Event School .

PRO TIP: If you’re looking to be a party planner, we recommend QC Event School’s self-paced, online Event & Wedding Planning Course ! This 7-unit program can arm you with a globally-recognized International Event and Wedding Planning Professional™ (IEWP®) certification in as little as 3 short months!

3. Know Who Your Target Audience Is

Now that you know what type of parties you’re going to specialize in, it’s time to figure out who your target audience is. Consider demographic factors like age, gender, location, and income level. How old are they? Are they married or single? What type of events do they usually host? How much money can they spend on a party planner?

By understanding these details, you’ll get a better idea of who your ideal client is and be able to tailor your services, brand, marketing efforts, and overall business accordingly!

4. Build Your Brand

Once you know what kind of parties you want to specialize in and you’ve been professionally trained, it’s time to start building your brand . As a business owner, your brand is what will make you unique and stand out from competitors.

In a nutshell, it’s that special thing that will help convince clients to book with YOU instead of somebody else!

So, think about how you want to present yourself and your business to potential clients. For example, do you want a fun and colorful brand or a more sophisticated vibe? How do you want to come across in your messaging and marketing materials? What kind of logo and website do you want? How will you capture the attention of your target market?

These are all key questions to consider when building your brand. From there, make sure your brand (and its visual identity) remains consistent across ALL of your marketing materials. This includes:

• Your website
• Social media accounts for your party planning business
• Business cards
• The tone of voice you use whenever speaking (both online and in-person)
• Emails, etc.

5. Know Where You Plan To Run Your Business From

As a party planner, you have numerous options in terms of where you want to operate your business. For instance, you can run it from home or rent a space in an office building. Or, you can also become a virtual party planner and offer your services online.

It all depends on your preferences and budget, but whatever you decide—make sure it allows you to accommodate all of the necessary party planning supplies and materials. That way, you can provide the best possible service for your clients!

Interested in virtual party planning? Learn everything you need to know in less than a month with the help of QC’s Virtual Events Training mini course !

6. set your party planning service rates.

When starting a party planning business, you want to make sure that you set the right price for your services. Depending on what kind of parties you specialize in and the amount of time required to plan them (not to mention the cost of materials), your rates may vary from client to client.

So, it’s a good idea to have a few different pricing options available, such as hourly rates or flat-fee packages. Just make sure that whatever you decide to charge your clients is both competitive and fair for the market you are serving in.

Remember: you don’t want to undersell your services—but you don’t want to overcharge for them either!

7. Create Your Party Planning Business Plan

Creating a business plan is the next step in starting your business as a party planner. A business plan is like a roadmap that outlines the key details of your business, including:

• Your mission statement
• An executive summary of your party planning business
• Short-term and long-term goals
• A SWOT analysis (strengths, weaknesses, opportunities, and threats)
• A detailed description of the services you offer
• Your target market
• Competitor analysis
• Financial highlights and future projections
• Marketing and advertising plans
• And so forth!

There are several reasons why you should develop a business plan. For starters, it’ll help you articulate your strategy for success and gain the confidence of any potential investors (such as a bank). It’ll also serve as a reference guide if ever need to make changes down the line.

At the end of the day, though, it’s important to remember that your business plan is unique to your business’s needs and objectives. Furthermore, it should also be reviewed and updated regularly as your business evolves and grows.

Need help writing your business plan for the first time? Small Business Administration has an article that breaks the process down into more detail—and even offers a couple examples to better help you visualize what you should be doing!

7. Get the Necessary Licenses and Insurance for Your Party Planning Business

When starting a party planning business, you’ll need to obtain the necessary licenses and insurance. The type of license you’ll need will depend on your location and the services you offer as a party planner.

Generally, though, some of the licenses you may require include:

• Business License
• Liquor License (if applicable)
• Food Handler’s Certificat e (if applicable)

In terms of insurance coverage, this will vary depending on the type of activities and services you offer as a party planner. At the very least, you should look into getting general liability insurance to protect yourself from any potential claims or lawsuits.

You can also speak with an insurance broker to discuss more specialized coverage that may be suited for your business (such as event cancellation/rain insurance).

8. Get Some Experience Under Your Belt

Unless you already have some experience planning events, it’s a good idea to get some practice before launching your party planning business.

This could involve taking on some volunteer projects or low-budget gigs at first. That way, you’ll have the opportunity to gain more experience and build up a portfolio of successful parties to showcase!

Another awesome idea is to take part in a stylized photoshoot . Working with a photographer and stylist, you can create a few mock parties to provide potential clients with visuals of what they might expect when working with your business. No, you probably won’t get paid to organize a styled shoot—however, the high-quality content you can then use in your portfolio will be worth its weight in gold!

Lastly, another idea for getting real-world experience is to turn to people you know, such as friends and family. Offer to plan small gatherings and get-togethers, or even help out with other people’s events. This will give you the opportunity to learn more about the industry, even if it isn’t in a paid capacity.

9. Put Together a Solid Professional Portfolio

Your professional portfolio should be the envy of any potential client. Therefore, it’s important to put together one that stands out and is reflective of your skills as a party planner!

How To Build a Party Planning Portfolio

When building your portfolio, make sure to include visuals of any parties you have organized in the past and provide details such as:

• Short description of the event
• Purpose of the event
• Goals/objectives achieved
• Challenges faced
• Details of how you overcame them
• How you exceeded expectations (if applicable)

The more detail and visuals you can include in your portfolio, the better. After all, it will give potential clients a good idea of what they can expect when working with you!

10. Build Your Business Website and Social Media Presence

Creating an online presence is necessary for any business, especially if you’re starting a party planning business. This will help potential clients discover your services and showcase your work online.

Your Website

When setting up your website, make sure to include information about yourself (including experience and qualifications), the types of services you offer, and examples of past work. You can also create some sort of booking service/application form on your website to make it easier for potential clients to get in touch with you.

Social Media Accounts

In addition to your website, you’ll also want to set up a presence on the various social media platforms, such as:

This will help build an online community and increase awareness of your business. You can then post pictures from past events, details about upcoming parties you’re planning, industry advice, and other awesome types of content. Just make sure that you’re posting on a regular basis and always replying back to anyone who comments or DMs you!

11. Determine (and Implement) Your Marketing Strategies

Having a solid marketing strategy is key to the success of any business, so it’s essential that you come up with one for your party planning business too. How will you reach potential clients and how are you going to market yourself?

Some ideas include:

• Creating online ads (Google AdWords, Facebook Ads, etc.)
• Making use of influencer marketing
• Working with local media outlets (newspapers, TV, etc.)
• Maximizing email campaigns
• Attending industry events and networking
• Creating a newsletter
• Utilizing traditional outdoor advertising (billboards, flyers, etc.)

Real talk: your marketing strategy can be the very thing that makes or breaks your party planning business. I know, no pressure, right? We’re not trying to freak you out or anything… But seriously, make sure to think through your strategies and come up with ones that fit your budget and target audience!

11. Start Networking

Networking is another important step in the process of starting a party planning business. The reason for this is quite simple: networking will help you get the word out about your services, as well as give you the opportunity to learn from other party planners.

So, how should you network?

Well, the best way to network is to attend industry events and meet-ups. Here, you can make connections with other professionals in the field, share ideas, and learn from each other. You can also join online forums, groups, and association to continue building up your network.

12. Keep Learning and Stay Up-to-Date With Industry Trends

Finally, in order to stay relevant and up-to-date with the latest industry trends, it’s important to set aside time to continually be learning.

This may include attending workshops or seminars related to party planning, reading books and articles from experienced professionals in the field, or subscribing to industry websites/blogs for updates. By doing this, you’ll be able to stay on top of the latest trends and make sure that your parties are always ahead of the curve!

Frequently Asked Questions

Now that you know how to start a party planning business from scratch, let’s answer some of the most frequently asked questions about this journey:

Q: How much does it cost to build a professional party planning business?

A: How much you have to invest in your business depends on what kind of services you plan to offer and how much overhead costs (such as rent, utilities, advertising, etc.) you have to pay. Generally speaking, the cost of starting a party planning business can range from a few hundred dollars up to tens of thousands, depending on your budget.

Q: Can you start a business as a party planner while earning your certification, or should you wait until you’re certified?

A: That’s really up to you! If you’re confident in your skills and have enough experience, then there’s no reason why you can’t start building your party planning business while you’re still earning your certification. However, if you’re feeling overwhelmed or don’t have enough experience yet, it may be best to wait until you finish the certification process before jumping in.

Q: How long does it take to start a party planning business?

A: How long it takes to start a party planning business really depends on how much research, planning and preparation you’re willing to put in. It can take anywhere from a few weeks to a few months, depending on the type of services you offer and how quickly you want to get started. Once you have a plan of action and have taken the necessary steps to bring your business vision to life, you’ll be well on your way to becoming a successful party planner!

Q: How long should you expect to wait before seeing a profit?

A: It again depends on a few factors, such as the types of services you offer, how much time and effort you’re willing to invest in the business, and how much of a budget you’ve allocated for marketing and promotion. Generally speaking, it can take anywhere from a few months to a year before you start seeing consistent profits.

Q: Is party planning a good side hustle?

A: Absolutely! Party planning is a great side hustle for people who love planning events and have an eye for detail. It’s also a great way to make a part-time income without having to take on full-time hours. Plus, as your business grows, you can always consider taking on more clients, expanding your services, and making your business a full-time endeavor down the road.

Q: How much do party planners make per year?

There’s no definitive answer to this question as every party planner’s income is dependent on their services, expenses, and how many events they take on. Generally speaking, though, ZipRecruiter reports that party planners in the United States alone tend to make anywhere from $13,500 to $79,500 USD annually.

Q: What are some must-have supplies that all party planners need?

A: Some of the most important supplies you should have as a party planner include things like decorative items, catering supplies, sound systems/PA equipment, and event planning software. These will help you ensure that all of your parties are well-prepared, organized, and run smoothly.

In terms of running your party planning business, we recommend investing in the following items:

• A business plan
• A registered business name
• Organization tools, such as a calendar and daily planner
• A proper website domain
• Marketing materials (flyers, brochures)
• Accounting software
• And any necessary legal documents such as insurance, contracts, etc.

PRO TIP: Check out our full list of the BEST tools to help you grow your party planning business successfully!

Q: where can you buy party planning supplies.

A: You can buy party planning supplies from a variety of suppliers, both online and in-person. Online stores such as Amazon or Party City are great resources for finding decorations, catering supplies, sound equipment, and more. Local party supply stores can also provide you with everything you need to make your parties memorable.

Q: How do party planners get clients?

A: The best way to get clients as a party planner is through networking and building relationships. You can start by attending local events or industry conferences and introducing yourself to potential clients. Additionally, you should also consider marketing your services on social media platforms such as Facebook or Instagram.

Another business-savvy way to attract and book clients is by offering them some sort of pricing incentive. For example, you could offer discounts on services or free consultations in exchange for referrals. This will help build your reputation, and it’s a great way to get new clients.

Finally, don’t forget about word of mouth! Ask friends and family to spread the word about your business and refer you to anyone who’s looking for a party planner.

Hopefully, this guide has given you all the information you need to start a successful party planning business from scratch. When it comes down to it, running a successful business is all about staying organized and having the right resources at your disposal. With the right planning, dedication, and effort, you can turn your party planning business into a thriving success!

Become a party planner in as little as 12 short weeks by starting your self-paced, online certification training with QC Event School. Enroll today !

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How to Start an Event Planning Business: The Ultimate Guide

It's no surprise that starting an event planning business involves many moving parts. It can feel overwhelming, from identifying your unique selling proposition and having all the key skills to executing flawless events to getting all the required compliances. But not anymore. 

In this guide, we'll discuss everything about  event planning  and provide a step-by-step guide on how to start your own event-planning business. This post covers everything from determining profitability to understanding the skills you need to run a successful business.   

But before you dive headfirst into how to start an event planning business, let's take a step back and understand the basics. 

What is Event Planning in Business?

If you plan to start your event planning business, you probably know the answer to this question. Event planning involves managing the details of large or small events, including meetings, conferences, or parties. This business is typically utilized for: 

• Large educational meetings, such as graduations or conferences.
• Major promotions, including marketing events, product launches, and fashion shows.
• Corporate events , like after-work cocktail hours, trade shows, galas, and more.
• Celebrations and social events like parades, weddings, birthdays, reunions, and more. 

What Do Event Planning Businesses Provide?

As an event planner, you are expected to work with clients to understand their requirements and goals and then provide end-to-end event planning and execution services to ensure the seamless and successful execution of in-person or virtual events . 

Some of the services you must include are:

• Event management and coordination
• Theming, décor, and styling
• Conferencing and exhibitions
• Signage and branding
• Entertainment and talent management
• Venue sourcing and management
• Catering and food & beverage management
• Audio-visual production and management
• Logistics and transportation management
• Budgeting and financial management
• Marketing and promotion
• Security and risk management
• Registration and guest management
• Post-event evaluation and reporting 

Why Do People Hire Event Planning Businesses?

There are two primary reasons why people hire event planning services: 

• To allow event attendees and guests of honor to thoroughly enjoy themselves without worrying about event logistics. 
• To ensure that the event runs without any glitches. 

Consider a typical corporate conference, for example. 

A business may hire your services to create a stellar multi-day conference while their employees and attendees can focus on networking or learning. This way, they don’t have to worry about details like catering, keynote speakers, registration, and managing the event schedule. 

Advantages and Disadvantages of Starting an Event Planning Business

As with everything, the event planning business also has advantages and disadvantages. Some of them are: 

• Enjoy the freedom to choose who you work with, where you work, and how you manage your schedule.
• Pull off a showstopping event, and chances are your clients will return repeatedly, thus building loyalty.
• Event planning business lets you unleash your creativity as you get to design events that are unique and unforgettable for your clients. 
• Establishing relationships with reliable vendors takes time, especially in a crowded market.
• Growing your business needs adding resources or raising prices, which can be tricky.
• Most of the time, although the planning takes place in advance, you must ensure your presence in the field during the event—meaning long working hours, even on evenings and weekends. 

How to Start an Event Planning Business

Here are some steps to help you start an event planning business: 

Evaluate your  event planning skills.

Event planning involves many tasks beyond the glamor of parties and events. To be successful, you must be able to handle various responsibilities. After all, successful event planners are masters of multitasking, with a talent for keeping calm under pressure. 

For example, you’ll need to create an event theme or design, find a venue, arrange entertainment, book vendors, send RSVPs and marketing information to attendees, and balance the budget. The list goes on. 

If you're unsure whether you possess all the necessary skills, consider gaining some hands-on experience. Perhaps shadow an experienced planner, assist with events at a local organization, or even volunteer for a nonprofit event. 

Create your event planning business plan.

A well-structured business plan is the foundation of any successful venture, and event planning is no different. Consider it your roadmap to success. Here are the key sections to include: 

• Executive Summary:  Summarize your business concept, goals, and what sets you apart.
• Overview : Outline your company background, structure (e.g., sole proprietorship), and essential details.
• Industry Analysis : Demonstrate your understanding of the local event planning market, including potential clients and event trends .
• Competitive Analysis: Examine your competition, identifying their areas of strength and areas you can exploit.
• Marketing : Craft a strategy for attracting clients—how will you make them aware of your exceptional services?
• Management: Detail your unique experience and skills.
• Operations Plan : Describe your day-to-day process for planning and executing events.
• Financials : Project your income, expenses, and profit expectations over your initial years of operation. 

Find your event planning niche.

Finding your niche is how you stand out from the rest—it helps you specialize in a specific subset of the broader event planning industry. Also, it becomes easier for your target market to find you. Common niches and event types include: 

• Business event planning:  Award ceremonies, charity and nonprofit events, corporate bonding retreats, meetings and seminars, conferences, grand openings, fashion shows, experiential events, holiday parties, networking events , trade shows, and VIP events. 
• Private/social event planning:  Weddings,   anniversaries, holiday parties, baby showers, theme parties, wedding/bridal showers, bachelor/bachelorette parties, milestone birthday parties, and murder-mystery parties. 

Identify your unique selling proposition.

Identify your event planning business’ unique selling proposition (USP) to set yourself apart from your competitors. It is the reason why clients should choose your company over others. 

Here’s how you can define your USP: 

• Identify your target market:  The first step in uncovering your event planning USP is to identify your target market. Who are your ideal clients? What type of events do they typically host? What are their pain points and needs? Understanding your target market lets you tailor your services to your client's needs and preferences. 
• Analyze your competition:  The next step is to analyze your competition. Who are your competitors? What services do they offer? What is their pricing strategy? What are their strengths and weaknesses? Understand your competition to identify gaps in the market and ways to differentiate your business. 
• Determine your unique strengths:  What sets your business apart from your competitors? What unique strengths do you bring to the table? It could be your expertise in a particular type of event, your creative approach to event design, your extensive network of vendors, or your exceptional customer service. Identify your unique strengths and use them to craft a compelling USP.

Consider funding and costs.

The events business can be lucrative, but getting started requires smart financial planning. Calculate your initial startup costs carefully. Price your services strategically so you cover expenses while remaining competitive. If number crunching isn't your strong suit, invest in a bookkeeper or accountant early on.

While exact costs vary by location and services offered, here's a ballpark range to get you thinking:

• Rent: $0 to $2,300
• Equipment: $5,000 to $17,000
• Inventory: $0 to $500
• Licenses and Taxes: $250 to $350
• Communications: $100 to $250
• Payroll: $0 to $4,000
• Advertising/Promotion: $500 to $2,000
• Legal Fees & Accounting: $650 to $1,500
• Insurance (1st Quarter): $800 to $1,700
• Miscellaneous: $750 to $1,500
• Total: $8,050 to $31,100 

Remember, startup expenses don't have to be astronomical. Begin with the essentials, and scale up as your business grows.

Structure your pricing strategy.

Pricing your services is an art and a science. Factor in your location (cost of living varies), your experience level, and what your competitors charge. Most importantly, ensure your pricing allows you to cover costs and earn a worthwhile profit while remaining attractive to clients. 

Remember, transparency is key—explain your fee structure clearly so there are no surprises later on.

Here are some common pricing models for your consideration: 

• Hourly rate: Ideal for projects where the scope is difficult to predict upfront. Rates typically range from $25 - $100+ per hour, depending on your skills and the complexity of the event. 
• Flat fee:  A single charge covers your planning services. This works well for events with well-defined parameters. Sometimes, planners add a percentage of vendor fees to ensure sufficient compensation. 
• Percentage of the event:  Typically, this will be 15-20% of the total event cost. Such pricing structure is common for complex events, as your fee scales alongside the project.  
• Day-of coordination:  A specialized service, handling the on-site logistics on the day of the event itself. 
• Vendor commission:  In this model, your income comes from commissions from selected vendors, rather than directly from the client. This requires careful negotiation and transparency with all parties involved. 

Obtain necessary legal documents and permits.

Don't neglect the legal side of your business. Taking these steps protects both you and your clients from potential issues:

Register Your Business :   Choose a legal structure (LLC, Sole Proprietorship, etc.) that's right for you, and register officially with your state. Obtain a tax ID—essential for everything from opening a bank account to filing taxes. 

Obtain Necessary Permits : The red tape of event planning might not be glamorous, but it's crucial. Permits vary by location, so contact local authorities to learn exactly what you need. Common examples include: 

• Building permits (tents) for outdoor events that require tents.
• Business license to operate legally.
• Event permits vary by city, so contact the local government for relevant ordinances.
• Noise permit if your event is outside.
• Fire/fireworks permit, which you must check with your county.
• You can get a health permit from your county’s health department.
• You need a liquor license if you plan to serve alcoholic beverages. 
• Seller’s permit, which you may need as an event planner.
• Temporary use/structure permit for vacant land or temporary space for loading areas, vendors, and parking. 

Get your event planning business insured.

Obtain insurance coverage for your event planning business to protect yourself and your clients from unexpected incidents. Here are some important coverages to consider:

• Workers' compensation:  This is mandatory in all states. It protects your employees (and yourself, if you count as an employee) in case of work-related illness or injury.
• General liability insurance:  A must-have for any event planning business. This protects you from claims of property damage or bodily injury at an event you organized. 
• Property insurance:  Safeguard your equipment (tables, chairs, laptops, etc.) from theft, fire, and other unexpected events.
• Business interruption:  If unforeseen circumstances force you to temporarily shut down, this can provide financial support. Think of it as backup income if things go awry.
• Business Owner's Policy:  This bundles several important coverages into one convenient package, often at a good value. 

Market your event planning business.

Once your business is set up, it's time to attract those exciting new clients. Here are some strategies to get you started:

• Build a Website: Your website is your online storefront. Services like Weebly and Squarespace make it easy, even if you're not tech-savvy. Invest time in making it visually appealing and easy to navigate.
• Boost Your Online Presence: List your business on directories like Yelp, Eventective, and Google My Business. This helps potential clients discover you when they're searching for event planners in your area.
• Get Social: Create engaging profiles on relevant platforms (Instagram, Pinterest, Facebook, etc.). Share social media-worthy photos, behind-the-scenes glimpses, and client testimonials.
• Traditional Marketing Still Works: Don't underestimate the power of beautifully designed brochures, flyers, and business cards. Distribute them strategically at local businesses or events.
• Get Referrals: Happy clients are your best advertisement. Encourage them to leave glowing reviews, and feature video testimonials on your website and social media.
• Strategic Partnerships: Caterers, photographers, venue owners—these businesses have the same clientele as you. Build relationships and create a referral network to mutually benefit. 

Related: Read some practical  event planning tips  for before, during, and after the event. 

What skills do you need to run an event planning business?

The basic skills needed to run an event planning business effectively are primarily soft skills, such as organizational skills, business management skills, and presentation skills. Here are some necessary skills to run an event planning business successfully: 

• Attention to detail
• Customer service
• Education (staying updated on event trends) or experience
• Interpersonal relationship skills
• Negotiation
• Organization
• Under-pressure performance 

Is an event planning business profitable?

Event planning has the potential to be a very profitable business venture. The fact that  89% of event and meeting leaders  consider in-person events crucial for revenue growth demonstrates the ongoing demand for well-planned events. 

However, the profitability of your event planning business will depend on several factors. The key to success lies in your ability to command premium rates for your services while keeping your expenses in check.            

What does an event planning business do?

An event planning business organizes and coordinates various aspects of events for individuals or organizations. This includes selecting venues, arranging catering and other vendors, creating event schedules and itineraries , managing budgets, and ensuring all necessary equipment and supplies are available. 

Do event planners travel a lot?

Event planners may travel depending on the nature of the events they plan. Some events may occur locally, while others may require travel to different cities or countries. Ultimately, the amount of travel required will depend on each event's specific needs and requirements. 

The Future of Event Planning is Yours to Create

The event planning industry offers vast opportunities for those with an eye for detail, a flair for organization, and a knack for staying on budget. Whether your heart lies in orchestrating sleek corporate events or bringing dream weddings to life, the skills you hone as an event planner are valuable in countless contexts. 

A carefully crafted business plan, paired with smart marketing and a dedication to providing exceptional experiences, can turn your passion into a truly successful venture. Find your niche, or cast a wide net—the choice is yours.

If you're ready to take the leap into the world of event planning, don't hesitate. Use this guide as your springboard. With hard work, a little business savvy, and a genuine love for creating memorable moments, there's no limit to what you can achieve.  

Up next, learn some  best practices in event management to create scalable and successful event strategies for your business.

John Hunter

John is the Senior Manager of Event Cloud Content Marketing at Cvent. He has 11 years of experience writing about the meetings and events industry. John also has extensive copywriting experience across diverse industries, including broadcast television, retail advertising, associations, higher education, and corporate PR.

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Small Business Trends

How to start a party planning business.

Starting an event planning business can be an exciting and rewarding endeavor. In this article, we’ll walk you through the ins and outs of how to start a party planning business, ensuring you’re equipped with the knowledge and insights to become a successful party planner. Whether it’s the allure of the industry’s profitability, the evolving dynamics of event planning, or the niche specifics like wedding planning, we’ve covered it all for you. 

Why Start a Party Planning Business?

The journey to start a successful event planning business comes with its share of perks. Not only do you get the opportunity to showcase your creativity and organizational skills, but there’s a substantial market out there ready to be tapped.

In 2022, the US party and event planning service market bounced back valiantly, boasting a size of $3.2 billion. Following a few challenging years with an annualized dip of -9.1% from 2016 to 2021, the industry regained momentum with a growth of 4% by the start of 2022, making it again one of the top service business ideas for aspiring entrepreneurs. This resurgence signals a shift, with corporate events, holiday parties, and professional social occasions, like company picnics, emerging as the frontrunners for potential growth.

Diving into this business now can offer you a chance to ride this wave of recovery, as many sectors are actively looking to revitalize their event calendars. You get to play a part in creating memorable experiences and helping people reconnect in delightful settings.

The Event Planning Industry Today

Getting a clear picture of the current industry landscape is vital before you roll up your sleeves and immerse yourself in the events industry. Recent shifts and developments have reshaped how the industry operates in recent years.

Technology, for one, has significantly influenced the industry. From virtual event platforms to sophisticated event management software, embracing technology can give your business a competitive edge. Moreover, consumer demands constantly evolve, with a notable inclination towards personalized and unique experiences. The contemporary clientele seeks more than just an event; they crave an experience that resonates with them personally.

Furthermore, significant global events have urged businesses to rethink their strategies. Flexibility and innovation have become the keystones for survival and growth. Keeping a pulse on these trends and adapting your business model can pave the way for a successful and sustainable event planning service.

What Does an Event Planning Company Do?

If you’ve ever been to a seamless event and marveled at how everything just seemed to fall into place, you’ve probably experienced the work of a skilled event planner. But what do these wizards behind the curtains do? Let’s peel back those curtains and uncover the myriad of roles and responsibilities an event planning business typically handles.

From Vision to Reality

At its core, an event planning company is responsible for turning a vision into a tangible reality. This means they’ll tackle everything from the nitty-gritty details to the grander aspects of an event. The planner works closely with clients to understand their requirements and preferences, drawing up an actionable plan to ensure everything proceeds without a hitch.

The Intricacies of Planning and Coordination

While the word ‘party’ sounds like all fun and games, a lot of groundwork goes into it. This includes budgeting, selecting the venue, arranging for equipment, coordinating with various vendors, managing invites and RSVPs, and ensuring proper transportation and accommodations for guests if needed.

Execution – The Final Countdown

On the day of the event, an event planner morphs into a maestro, orchestrating every detail. They ensure everything is set up as planned, resolve any last-minute hiccups, manage the event schedule, and ensure guests have a pleasant experience.

Types of Events An Event Planner May Handle

An event planner’s role is varied, but their skill set is transferable across various event types. Let’s delve into some of the most common events they handle:

Corporate Events

These are often large-scale events organized by businesses for their employees, stakeholders, or clients. It could be product launches, conferences, workshops, or team-building retreats. Each comes with its own set of requirements, from professional settings to interactive activities, and an event planner ensures the event aligns with the company’s goals and brand image.

Arguably one of the most significant events in a person’s life, weddings require meticulous planning. From venue selection to décor, catering, entertainment, and coordinating ceremonies, an event planner makes the special day truly memorable for the couple and their guests.

Birthday Parties

Birthday parties are joyous occasions, whether a child’s first birthday or a grandparent’s milestone celebration. Planners help with theme selection, activities, food, and ensuring the birthday person is the center of attention.

Holiday Celebrations

Holiday events have a unique charm, from planning a business holiday party to vibrant New Year’s Eve bashes. An event planner can craft experiences centered around the holiday’s theme, ensuring everyone soaks in the festive spirit. For example, a Christmas party may feature a Santa for hire , while New Year’s Eve bashes may include live music late into the evening.

Charity Galas and Fundraisers

These events are increasingly popular and require a balance of entertainment and a deeper purpose. Planners ensure the event entertains, effectively conveys the cause, and encourages donations or support.

Specific Tasks Handled by an Event Planning Company

The beauty of an event often lies in its details. Behind every successful event, there’s a plethora of tasks that an event planning company takes on to ensure everything is just right. While we’ve touched on what event planners do broadly, let’s take a closer look at some of the specific roles they manage on a day-to-day basis:

Booking Venues

Finding the perfect backdrop for an event is crucial. Event planners:

• Scout potential venues based on client preferences and event requirements.
• Negotiate prices to fit within budgets.
• Handle contracts, including terms for cancellations or changes.
• Ensure the venue complies with health and safety regulations.
• Coordinate logistics like parking, accessibility, and event flow within the venue.

Arranging for Catering

Good food can elevate the event experience.

• Work closely with clients to finalize the menu, taking into account dietary restrictions and preferences.
• Source reliable catering services known for quality.
• Handle tastings to finalize dishes.
• Ensure timely food service during the event.

Managing Invitations and RSVPs

Proper communication sets the tone for an event. Planners:

• Design and order invitations aligned with the event’s theme.
• Manage mailing or e-invitations to the guest list.
• Handle RSVPs, keeping track of attendees.
• Make provisions for special requests or requirements from guests.

Coordinating Entertainment and Activities

Ensuring guests are engaged and entertained is vital. To achieve this, planners:

• Source entertainers or hosts, be it a DJ, a band, or a keynote speaker.
• Arrange for technical equipment like microphones, speakers, or projectors.
• Plan activities, games, or workshops that align with the event’s objective.
• Manage event schedules to ensure timely transitions between segments.

Handling Decorations and Themes

The visual appeal sets the mood. In this regard, event planners:

• Collaborate with clients to decide on a theme or aesthetic.
• Source decorations that resonate with the chosen theme.
• Collaborate with decorators or florists to bring the vision to life.
• Ensure timely setup and teardown, keeping the venue’s policies in mind.

Budgeting and Finance Management

A crucial behind-the-scenes task, planners:

• Create a comprehensive budget outline based on client inputs.
• Monitor expenses, ensuring they stay within allocated budgets.
• Handle payments to vendors, venues, and service providers.
• Provide financial summaries post-event for transparency.

Unraveling the magic of a memorable event means diving deep into these intricate tasks. When thoughtfully managed, each detail culminates in an experience that leaves an indelible mark on the attendees.

Key Steps to Start Your Own Event Planning Business

Venturing into the event planning business? Beyond the glitz and glamour of the events themselves, there’s a structured approach to planning events and setting up a successful business in this space. Here are some foundational steps for how to start a business in this exciting industry :

Market Research Local Event Planning Services

Before you dive into the event planning business, you’ll want a lay of the land. Here’s how you go about it:

• Identify your competitors: Look for other event planning companies in your area. Understand their strengths, offerings, and pricing structures.
• Understand your target audience: Are you focusing on corporate events, weddings, or private parties? Understanding your niche will help in tailoring your services.
• Gather feedback: Speak to friends, family, or potential clients to understand what they look for in an event planner. Their insights can help shape your business.
• Analyze trends: Stay updated with the latest in event themes, technologies, and preferences. This ensures your services remain current and in demand.

Crafting Your Event Planning Business Plan

Every successful venture starts with a robust hires . Here’s what yours should include:

• Mission Statement: Define what your business stands for and what you hope to achieve .
• Services Offered: Detail out the range of services you’ll provide, from end-to-end planning to specific tasks like catering or décor.
• Pricing Structure: Decide on your pricing. Will you charge a flat fee, a percentage of the event budget, or hourly rates?
• Marketing and Promotion: Outline strategies to promote your business, be it through social media, word-of-mouth, or partnerships.

Registering Your Business and Legal Requirements

It’s not just about planning parties; you’ll need to ensure your business is above board:

• Choose a Business Structure: Will you operate as a sole proprietor, partnership, LLC, or a corporation? Each has its tax and liability implications.
• Register Your Business: Register your business with the appropriate governmental bodies depending on your locale.
• Licenses and Permits: Research and obtain any necessary licenses or permits. Some locations may require special permits for public events or large gatherings.
• Insurance: Consider getting business insurance. Given the nature of events, liability insurance can be a lifesaver in case of unforeseen issues.

Financing Your Party Planning Business

Even event planning service requires some initial capital:

• Startup Costs: Calculate costs for setting up your office, marketing materials, a website, and any initial hires.
• Secure Funding: Depending on your needs, you could self-fund, take a business loan, or look for investors.
• Maintain a Budget: Especially in the early days, track your expenses and income meticulously. This not only helps in managing cash flow but also in future financial planning.

How to Become a Successful Party Planner

So, you’ve set the stage with your event planning business. Now, how do you ensure that your venture not only survives but thrives? Let’s delve into some crucial event planning service tips and practices that can pave the way for your success.

Essential Tools and Software

In the digital age, leveraging technology can make all the difference:

• Event Management Software: Invest in software that helps you manage every aspect of an event, from budgeting to scheduling and vendor management.
• Design Tools: Platforms like Canva or Adobe Suite can be handy for creating promotional materials, designing invitations, or presenting event mock-ups to clients.
• Communication Tools: Apps like Slack or WhatsApp Business can streamline communication with clients and vendors. Moreover, video conferencing tools like Zoom or Microsoft Teams are invaluable for remote consultations.
• Feedback and Survey Platforms: Use tools like SurveyMonkey or Google Forms to collect feedback post-event. It’s a goldmine for improvement!

Networking and Partnerships

Your network is your net worth, especially in the event planning service industry:

• Attend Industry Events: These can be conferences, workshops, or seminars. It’s a fantastic way to meet potential clients, vendors, or even competitors.
• Forge Strategic Partnerships: Partner with related businesses like catering companies, décor agencies, or venues. Mutual referrals can significantly boost clientele.
• Join Associations: Consider memberships in event planning associations or groups. They often offer training, resources, and networking opportunities.

Marketing and Social Media

Visibility is key in the event planning industry:

• Build a Stellar Website: Ensure it showcases your portfolio, client testimonials, and services. An integrated blog can also boost SEO and provide value to visitors.
• Leverage Social Media: Platforms like Instagram and Pinterest are visual-heavy and perfect for showcasing your events. Regular posts, stories, and reels can help engage a wider audience.
• Engage in Content Marketing: Share articles, videos, or infographics related to event planning. It positions you as an expert in your field.

Building Client Satisfaction and Repeat Business

Happy clients are your business’s best promoters:

• Over-communicate: Ensure your clients are always in the loop. Regular check-ins and updates can instill confidence.
• Go the Extra Mile: Little gestures, like sending a thank-you note post-event or giving a small gift, can leave a lasting impression.
• Seek Feedback: Post-event, actively ask for feedback. This shows clients you value their opinion and are keen on improving.
• Loyalty Programs: Consider offering discounts or added services for repeat clients. It encourages them to come back and can also lead to referrals.

Required Skills and Qualifications for a Professional Event Planner

The exhilarating event planning industry demands a unique mix of skills. Here’s what you need to have in your toolkit, both in terms of soft skills and formal qualifications, to shine in this industry:

Communication Skills

In event planning, communication is the bedrock of success:

• Clarity and Precision: Clear communication prevents mishaps, whether it’s understanding client requirements or conveying those to vendors.
• Listening Skills: Paying attention to the needs and feedback of clients, vendors, and team members ensures that everyone is on the same page.
• Negotiation Abilities: Event planners often juggle budgets, and negotiating with suppliers or venues can ensure top-notch services without breaking the bank.

Time Management

Every event is bound by time, making this skill crucial:

• Prioritization: With multiple tasks vying for attention, understanding what to tackle first is essential.
• Scheduling: Using tools or software to lay out tasks, set reminders, and ensure nothing is overlooked can be a lifesaver.
• Flexibility: Things don’t always go as planned. The ability to swiftly adjust and reorganize is a trait every event planner needs.

Creative Thinking

Events are as much about experience as they are about logistics:

• Innovative Solutions: Whether it’s a last-minute venue change or a sudden rainstorm, coming up with quick, creative fixes is key.
• Design Sensibility: An eye for aesthetics helps in creating memorable event atmospheres.
• Trend Awareness: Keeping tabs on the latest in event themes, technologies, or entertainment can give your events a fresh appeal.

Formal Qualifications

While not always mandatory, some qualifications can give you an edge:

• Certifications: Many institutions offer event planning certifications. These can be valuable in showcasing your expertise and commitment to the profession.
• Related Fields of Study: Degrees in hospitality, public relations, marketing, or business can provide foundational knowledge beneficial in event planning.

How to Set Up Your Event Planning Business Operations

Getting your operations up and running smoothly is fundamental. Here’s how to structure this crucial aspect of your event planning service business:

Choosing a Location

• Home Office: Many event planners start out from home offices. It’s cost-effective and offers flexibility.
• Co-working Spaces: As your business grows, co-working spaces can provide a professional setting without the hefty price tag of a private office.
• Rental Offices: For larger operations with a team, renting an office space might be the way to go. Ensure it’s easily accessible for clients and staff.

Hiring Staff

• Freelancers vs. Full-time: Initially, you might rely on freelancers for tasks like design or marketing. As the workload grows, consider hiring full-time staff.
• Roles to Consider: Assistants for handling administrative tasks, marketing professionals for promotion, and coordinators for managing events are some of the first hires many planners consider.
• Training: The event industry is dynamic. Regular training sessions can keep your team updated on the latest trends and best practices.
• Building a Cohesive Team: Team building activities and regular feedback sessions can foster a collaborative and efficient work environment.

Marketing and Branding Your Party Planning Business

In the event planning service industry, how you present and market your business can set you apart. Here’s a roadmap to making your brand the talk of the town:

Digital Marketing for Your Event Planning Service

Digital platforms offer a vast audience waiting to discover your brand:

• Website Optimization: A user-friendly, visually appealing website that’s mobile-responsive and SEO-friendly can draw potential clients.
• Social Media Engagement: Platforms like Instagram, Pinterest, and Facebook are perfect for showcasing event visuals. Regular posts, behind-the-scenes stories, and client testimonials can enhance engagement.
• Pay-per-click (PPC) Advertising: Platforms like Google Ads allow you to target specific keywords related to event planning, driving targeted traffic to your website.
• Email Marketing: Periodic newsletters with event tips, discounts, or industry news can help you stay in the minds of past and potential clients.

Networking at Local Events

Personal connections are invaluable for a party planner:

• Exhibitions and Trade Shows: Setting up a stall or even attending can get you direct contacts.
• Community Events: Participating or volunteering in local community events can offer organic promotion.
• Business Chambers and Clubs: Joining local business networks can help you forge ties with potential clients and collaborators.

Customer Testimonials

Word of mouth is golden:

• Website Features: Display glowing reviews prominently on your website.
• Social Proof: Share testimonials on social media, perhaps as short video clips or graphic cards.
• Incentivize Reviews: Encourage feedback by offering discounts on future bookings or small giveaways for detailed reviews.

How to Grow Your Event Planning Business

With a solid foundation, scaling your event planning services is the next frontier. Here are some steps to consider:

Expanding Services

• Diversify Offerings: From intimate house parties to large corporate events, widening your spectrum can tap into new client bases.
• Skill Development: Offering unique services like thematic decor, sustainable events, or technology-driven setups can set you apart.
• Training and Workshops: Hosting workshops on event planning or allied topics can offer an additional revenue stream.

Partnerships and Collaborations

• Vendors and Suppliers: Forge deals with decor agencies, caterers, or entertainment groups for mutual referrals.
• Collaborate with Non-competitors: Consider tie-ups with businesses like florists, bakers, or photographers. Their clientele can be a direct lead into your target audience.

Customer Retention Strategies

Repeat business is a surefire growth strategy:

• Loyalty Programs: Offer discounts or complimentary services for repeat bookings.
• Post-event Feedback: Regularly seek and act upon feedback. It not only aids improvement but also shows clients that you value their opinions.
• Anniversary Reminders: Send out reminders for annual events, be it birthdays or corporate anniversaries. It’s a gentle nudge for repeat business.

Specializing as a Wedding Planner

Often hailed as the most significant events in many individuals’ lives, weddings demand a unique blend of skills and sensibilities. Picking wedding planning as a specialization within the broader event planning spectrum can be both challenging and highly rewarding. Let’s explore this niche:

• The Magic and Magnitude: Weddings aren’t just events but deeply personal and emotional. A wedding planner isn’t just organizing a day; they’re crafting memories that last a lifetime.
• Attention to Detail: The details matter immensely in weddings, from matching the napkins to the bride’s dress shade to ensuring the music aligns with the couple’s love story.
• Cultural Sensitivity: Weddings are deeply rooted in traditions. A wedding planner should be well-versed and respectful of diverse cultural customs, rituals, and etiquette.
• Stress Management: With high emotions can come high stress. Being the calming presence, mediating disagreements, and ensuring smooth execution is part of the job.

Tips for Focusing on the Wedding Niche:

• Educate Yourself: There are specific courses and certifications for wedding planning. Investing in these can give you an edge.
• Portfolio Building: A stunning portfolio with photos, testimonials, and detailed breakdowns of weddings you’ve managed can be your strongest marketing tool.
• Forge Relationships: Build solid relationships with suppliers catering to weddings—florists, caterers, photographers, and venue managers.
• Stay Updated: Wedding trends evolve rapidly. From sustainable weddings to tech-driven ceremonies, be aware of what’s new in the wedding world.

FAQs: How to Start a Party Planning Business

How profitable is a party planning business.

The profitability of a party of event planning business varies based on location, specialization, market demand, and business acumen. In the US, the party and event planning market has seen growth, especially after overcoming the challenges in previous years. With dedication, networking, and effective marketing, many party planners have built lucrative careers.

Do you need a certification to start a party planning business?

No, you don’t necessarily need a certification to start an event planning business. However, having a certification can provide credibility, showcase your commitment to the profession, and equip you with essential industry knowledge. It can also be beneficial when seeking certain clientele or corporate contracts.

What is the best way to market event planning services?

There’s no one-size-fits-all answer, but digital marketing, especially through visually-rich platforms like Instagram and Pinterest, has proven effective for many event planners. Showcasing your work, using customer testimonials, attending local networking events, and leveraging word of mouth are also valuable marketing strategies. Regularly engaging with your audience, updating your portfolio, and highlighting unique offerings can set you apart in the market.

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The joy of making special days and big events even more special for the attendees seems exciting right? This is what event planners exactly do.

Whether it’s birthday celebrations, weddings, anniversaries, or corporate galas, the demand for expert event planners is soaring.

Starting an event planning business can be a great move because initially it needs a small investment, and you can make good money out of it.

It is a profitable venture but if are you confused about how to start an event planning business , then let us understand it through this guide.

Get to know the basics of event planning

Before you start getting into the process of starting an event planning business, you should know the basics of event planning, like what would be your responsibilities, what kind of events are there, etc.

So let’s get started:

Event Planning is most often used for purposes like

• Social Events: Weddings, birthdays, anniversaries, reunions, etc
• Corporate Events: Seminars, workshops,  conferences, product launches, award ceremonies, gala dinners, etc.
• Cultural and Art Events: Art cultural celebrations, exhibitions, music festivals, etc

Key responsibilities of an Event Planner include

• First of all, consult with your client properly before the event to understand their needs, objectives, and preferences.
• You need to build a team as per the event type, whether it is a corporate or social event.
• Prepare a budget to ensure that the event’s overall costs stay within the financial constraints of the customer.
• Choose a venue that aligns with the event’s size, and theme.
• Oversee the various vendors including florists, caterers, and photographers ensuring that they are all synchronized with the timeline.

After having a glimpse of the basics of event planning business, let’s see what is required next to start your business journey.

Quick Steps to Start an Event Planning Business

• Conduct Industry and Market Research
• Identify Your Event Planning Niche
• Prepare an Event Planning Business Plan
• Consider Startup and Operations Costs
• Paperwork and Legal Registration
• Figure Out Pricing Strategy
• Get Licenses, Permits, and Insurance
• Build a Core Team
• Marketing to Spread the Word

1. Conduct Industry and Market Research

All businesses have competition – that’s what keeps the market in balance.So it is necessary to conduct thorough research of the market to identify your competitors and the current trends.

Moreover, it also helps you understand your target customers, identify market needs, develop marketing strategies, and maintain a competitive edge.

At the primary stage of your research, you may conduct surveys to learn more about your potential clients and their problems.

Now gather information for the secondary research from online resources and industry reports. Compiling and analyzing this data with your primary research will help you highlight the areas that need attention.

Besides identifying your target market, market research is instrumental in strategic planning for the future of your business. It also helps you discover effective growth strategies by setting the targets for your business and making you aware of your competitors.

2. Identify Your Event Planning Niche

Are you aware that knowing a “niche” is a must in the Event Planning Company? A niche is a segment of the market that an event planner focuses on serving.

Identifying your niche involves determining a specific area or target audience within the broader event industry where you can focus and distinguish your services. This allows you to delve into a specific client base and build a reputation for expertise in that particular niche.

Let’s have a look at a few of the common niches and event types:

Social Events

• Wedding planning
• Baby Showers
• Anniversaries
• Bachelor/Bachelorette Parties
• Birthday Parties

Corporate Events

• Award ceremonies
• Conferences
• Corporate Meetings
• Grand Openings
• Product or Service Launch Party

So you can develop various strategies for your venture after deciding upon any of the following above-mentioned niches as per the demand in the events industry.

3. Prepare an Event Planning Business Plan

Once you know your niche, it’s time to put together your business plan, which is an essential step of any business. A well-structured event planning business plan will help you build a roadmap for your business, by setting out where you want your business to go and how you intend to go there.

This business document will include details about your business, its history, service offerings, management, financial health, and more.

A business plan becomes particularly crucial when one seeks financial support from banks or other institutions. It provides a transparent overview of your plans to attain financial and operational objectives, offering reassurance to funders about the feasibility of loan repayment.

Although, many consider it just a way to peak investors’ interest, a solid business plan can change the entire course of your small business.

Besides these, it also provides a structure for your company’s daily operations, helps you understand the market trend, provides an exit strategy, and also helps to attract key employees.

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4. Consider Startup and Operations Costs

The next foremost step is determining your financing requirements. You must have an in-depth understanding of your startup and operational costs.

You can estimate your startup costs by listing down the essential startup supplies, insurance costs, licensing requirements, office space, and associated expenses.

The operational costs include venue costs, decoration costs, employee salary, marketing, advertising costs, etc.

5. Paperwork and Legal Registration

Setting up the paperwork and legal registration for your event planning company is an important step to ensure that you are committed to legal norms.

First things first – before you start your event planning business finalize the legal structure and do business as (DBA) name of your business.

Brainstorm different names and pick something that reflects your business idea.

You can also opt for the DBA (Doing Business As) name. It allows the business to operate under another name other than the formal business name.

Register your Business Name

Once you have a name decided, it’s time to register your business entity with the state and local government. This will ensure that your business name is yours and you can do the business using that name.

Register your Business Structure

A business structure describes how a company is legally organized. This is an essential part.

You can choose from different business structures like operating as a sole proprietor (if you’ll be running the company on your own), a partnership, as well as other entities that provide limited liability (which ensures you won’t be held responsible for the company’s debts or other actions).

Get an EIN: Federal Tax ID Number

The process for this can vary, so you can reach out to the office of your state’s Secretary for specific guidance. Moreover, obtaining an Employer Identification Number (EIN) from the IRS Internal Revenue System is essential.

Once you have your EIN, you can open a business bank account, apply for a loan, and separate your personal and business finances.

6. Figure Out Pricing Strategy

The pricing structure depends on the market segment you serve, your potential customers, geographic location, expertise, and most importantly your competitor will help you decide your fees.

How you price your event planning services will impact how often you get requests.

You can determine your pricing structure as follows:

Hourly Rate: Initially, some event planners might charge around $25 per hour, while experienced planners can command rates exceeding $100 per hour. Corporate events tend to bring in rates about 30% higher than social events.

Flat Fee: This is a common approach where you charge a fixed price for your event planning services, often including a percentage of the total fees from vendors.

Percentage of Total Event Budget: Some planners prefer charging a percentage of the overall event budget, which could range from 15% to 20%.

Vendor Commission : A few planners choose to decrease their charges or may charge nothing for their services instead they prefer to make their income solely from commissions received from vendors they work with.

7. Get Licenses, Permits, and Insurance

Licensing and legal requirements are important in starting and running your own event planning business.

Common licenses you need to run this business are:

• Business License
• Special Event Permit
• Liquor license
• Fire/fireworks permit
• Health and Safety Permit
• Seller’s Permit

Insurance: While not a permit or license, having general liability insurance, and possibly professional liability insurance, is highly recommended to protect your business from potential liabilities.

8. Build a Core Team

Hiring employees is a crucial step. The team you set up will be the business’s backbone, helping you effectively manage and execute events.

Here are key roles you need to consider when building your core team:

• Event Coordinator
• Marketing and Communication Specialist
• Sales Representative
• Logistics Coordinator
• Administrative Support

You can hire event planners from Zippia, Upwork, Workstream, and also through LinkedIn.

9. Marketing to Spread the Word

You need to build effective marketing strategies to spread the word about your business to attract clients and establish your brand in the competitive world of events. You also need to set some marketing budget.

Here are some key areas to consider:

Target Audience

Who are you trying to reach and cover? Understand their interests, objectives, and event planning needs.

Developing a Strong Brand Identity

First, see what makes your service stand out. Developing a strong USP(Unique Selling Proposition) will help you grow your business by making it recognizable in a competitive market.

Build a professional website

Create a website that is visually appealing, informative, user-friendly, and easy to navigate.

Content Marketing

Be active on social media platforms like Instagram, Facebook, and Pinterest, sharing visually appealing content and engaging with your audience.

Showcase your successful events and satisfied clients to demonstrate your capabilities. Post the reviews of your customers on social media accounts.

Now you might be pretty much clear about how to kick-start an Event Planning Business.

To launch successfully, it’s essential to have a deep understanding of your target market, a solid business plan, and a clear grasp of the legal structure and financial aspects of running the business.

You’ve got everything now! What are you waiting for? Let’s start your journey as an event planner.

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Frequently Asked Questions

What do you need to start an event planning business.

To start an event planning business, you’ll need several key components:

• Business Plan
• Market Research
• Legal Setup
• Financial Management
• Branding and Marketing

Do you need a degree to start an event planning business?

Technically speaking, you don’t need an event planning degree to become a professional event planner. However, there are certain qualities, skills, and certificates to help you attract clients when you start the event planning industry.

A degree in a field related to events planning, design, and management may give you an edge. All other skills can be developed over time.

How can I find clients as a new event planner?

You can get your customers through:

• Building an online presence
• Collaborations with known faces
• Referral Programs
• Advertisement

Should I register my business as an LLC, sole proprietorship, or corporation?

Each structure has pros and cons, so consult with a legal or financial           advisor for the best fit:

• Sole proprietorship: Easiest to set up, but you have unlimited personal liability.
• LLC: Offers some liability protection and is relatively simple to manage.
• Corporation: More complex setup, but provides greater liability protection and tax benefits.

What skills are required to be an event planner?

To become a successful event planner, you may not need formal education, but you do have to master these skills:

• Communication Skills
• Networking skills
• Adaptability
• Negotiation Skills
• Budget Management
• Level-headed and calm under pressure
• Attentive to details
• Humble and Responsive to Clients’ Needs

About the Author

Shyam Dua is a seasoned tax professional with 40+ years of experience & a mentor at SCORE. He stands out due to his exceptional business planning skills. With a keen eye for detail and a strong financial acumen, Shyam crafts compelling business plans that pave the way to success. A CPA with a philanthropic heart, Shyam's strategic expertise, and dedication make him an invaluable asset in shaping thriving business ventures. Read more

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Corporate Retreat Professionals

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Companies need to make sure their employees have the best training and tools available.  They use the retreats to help colleagues get together and work well together which helps avoid turnover. Happy coworkers mean happy customers

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers.  CRP will offer two types of services, retreat training services as well as product launch event planning.  The retreat training services will be either leadership development training or teaming skills training.  For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners.

The corporate market for event planning is steady and profitable.  For some large companies, economic downturns mean cuts in training. This is, however, only the case for short sighted companies.  The benchmark companies may trim down the workforce during a downturn, but they do not cut funds for training.  They recognize that investing in human resources is always a good investment.  CRP intends to profit nicely from this.  Additionally, even in economic downturns, companies still have product launches and will still need someone to organize these events.  In short, the need for corporate event planning/hosting services rarely diminishes, it is a steadily increasing demand that CRP will capitalize on.

Competition

In the past, the buying patterns for the larger corporations was in the past to have an in-house solution. This pattern is is disappearing in favor of outsourcing as there is the constant drive for gains in efficiency, something outsourcing can offer.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Expectations

Financial highlights by year, financing needed.

We will be getting $50,000 from the owner and founder of the company. 

Problem & Solution

Problem worth solving, our solution.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Target Market

Market size & segments.

CRP will serve the corporate customer in the event planning market.  CRP will be specializing in two important niches.  The first is leadership development and teaming skills development.  With the recent trend in corporate downsizing, corporations are ditching their in-house solutions in favor of outsourcing.  Even though we are in the midst of an economic downturn, investments in human capital are generally not reduced.  Corporations still have the need for leadership development and teaming skills development.  These are investments that cost a bit up front but pay nice returns in the long run.  These are the services that CRP will specialize in.

Additionally, CRP will offer event planning for product launches.  Product launches are an integral stage in the release of a new product, communicating to the public about the new "thing" the company has just released.  Our customers will be companies seeking to raise awareness about their new product release.  CRP will provide a complete service of planning and hosting these product release events.

4.1 Market Segmentation

CRP is providing services to corporate customers only.  We will not be going after the "social market" which is an alternative market within the event planning niche. 

The corporate customer is a company that contracts with CRP to plan and typically host an event for the company.  Corporations will be turning to CRP to plan the events because:

• It is cost effective for a third party to plan the event.  This is the case because the third party only does event planning so they can plan and host the event more efficiently.
• The company does not have additional people that can be taken away from their daily tasks to invest time in this infrequent event.

Our event planning services for corporate retreats will typically be utilized by larger corporations.  A larger company can be generally defined as one with more than 40 employees.  Smaller companies sometimes will utilize this service of ours, however, it is the larger corporations that typically have the budget for this activity.

For our product launch event planning, we will be servicing companies of all different sizes.  Typically the companies that use this service will be product based companies, but we will also offer this service to service-based companies who desire to announce a new service that they are offering.

CRP is targeting large companies for our corporate retreat event planning.  The large corporations typically have the budget and the foresight to recognize the value in corporate retreats.  In addition, it is the larger corporations that typically use the corporate retreat as a training session for their employees.  The training is typically in leadership development or teaming skills.  While they do have these retreats at different intervals through the year,  it is more cost effective for them to hire a service such as CRP to plan the events when needed instead of paying the carrying costs of having a full-time, trained employee ready to do the planning when it is needed.

CRP’s product release planning services will be targeted at all different size companies.  Companies of all sizes have product release and it is unusual for them to have product release many times a year requiring someone to be a full-time planner on staff.  Therefore, it makes sense for them to hire an outside service to plan the event using their expertise in event planning to drive down the costs of production and hosting.

Current Alternatives

Currently there are three other companies that offer event planning specifically to corporations. They however, tend to do events that are more general in scope such as parties to reward customers or employees, or events to change the company image. There is no company that specializes in event planning of corporate training and product release events. There are companies that offer corporate training, but these companies provide the actual training and do not do any of the actual event planning/ logistics of the entire event.

There are companies that provide product-release services, but they do not specialize in it. Because event planning is a tight market, CRP will benefit from their specialization in this area.

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CRP’s second competitive edge is based on the use of strategic relationships. CRP clearly realizes that they cannot be good at everything. CRP believes it is better to concentrate on a few things, excel in those areas, and form strategic partnerships with companies that excel in the service areas that CRP doesn’t. Applying this philosophy, CRP has decided in addition to planning corporate retreat training sessions, they want to offer the service of hosting/leading these events as well. The service of hosting/leading however, is quite different than planning and CRP believes that it would be more cost effective to form a strategic relationship with an expert in this field instead of trying to become proficient themselves. CRP then is able to offer a top-notch service offering of hosting/leading the training seminars but does not have to invest heavily in developing the program.

The use of strategic relationships is unusual in the event planning space. Most event planners are generalists and try to do a little of everything. CRP is following the model of benchmark companies in other industries that have recognized the value of specialization and the use of strategic relationships.

Keys to Success

Our keys to Success are: 

• Create a service-based company whose #1 value is exceeding customer’s expectations.
• Utilize of CRP’s services in 10 of the 100 top performing companies as listed by the Seattle Business Journal.
• Increase our number of served clients by 20% per year through superior service.
• Develop a sustainable, profitable start-up business.

Marketing & Sales

Marketing plan.

CRP will, for the most part, be using the sale strategy of personal selling. With his five years of consulting for larger corporations, Jeff has formed relationships throughout the business community. Jeff will initially leverage these relationships to form some initial clients. Once things get rolling and CRP has developed some satisfied clients, Jeff will be developing relationships with his network of friends developed through the Chambers of Commerce and trade shows.

Jeff’s spiel to prospective customers will be based on the high level of service offered and cost advantages by going with CRP. The cost savings can be quantified and shown to the customer while the higher level of service can be guaranteed as well as communicated through testimonials from satisfied clients.

Additionally, the website will be used not only to communicate information to prospective customers but also a method of communication where CRP can provide more specialized information such as cost estimates as well as answering questions through the site.

CRP will offer event planning for the corporate market.  CRP will concentrate on two types of event planning:

• Corporate retreats – These events are typically used for two different reasons.  They are either a leadership training or teaming skills training where employees of the corporations are sent away to develop these skills.  In addition to the planning of the events, CRP will be able to host the event as well.  While CRP’s core competencies are not in hosting, CRP will align itself with a well-respected host of leadership development/teaming skills programs and have them assist CRP in the hosting aspect.  Using a strategic partner, in this case, allows CRP to stick with a narrow focus but still offer the service to our customers.
• Product launches – These are events where the corporation is releasing a product and they have an event that is open to people outside of the corporation.  The purpose of the product launch event is to create visibility for the new release. 

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are: 

• # of monthly customers, we would like to slowly increase our monthly customers 
• #of return customers 
• # of reviews and recommendations 
• food and drink inventory turnover
• each even cost of goods 
• cost of training our staff 
• # of events and of rooms occupied to break even 

Ownership & Structure

CRP is a Washington corporation whose sole stock holder is Jeff Organizer. Jeff will be incorporating to protect himself from personal liability.

Management Team

Jeff Organizer, Founder and President, has a degree in Business from the University of Washington. After college, Jeff spent five years working for Andersen Consulting. During these years, Jeff became familiar with a large number of companies and the important players in the Seattle business community. While working for Andersen, Jeff attended an MBA night program and received his MBA in 1996.

After completing his degree, Jeff decided to join Boeing in their PR department. It was at Boeing where Jeff learned the bulk of his organizing and event planning skills. These skills, in conjunction with his MBA education, gave Jeff the confidence to handle a wide range of business propositions. After three years at Boeing, Jeff decided to start his own business. Corporate Retreat Professionals was finally born

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Our key assumptions are: 

• Personnel are the difference between customers choosing one company over the other, training is key 
• happy bonded coworkers mean longer hours and better products 
• there are a set number of events we need to breakeven. more will make us a profit. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Legal 1,000

Stationery etc. $300

Brochures $300

Consultants $300

Insurance $200

Rent $1,000

Office equipment $300

TOTAL START-UP EXPENSES$3,400

In addition we will be having $5,000 of long term assets.  The remainder of the $50,000 will be used as cash to help fund the operations. 

Sources of Funds

We will be getting $50,000 from the owner. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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How to Start a Party Planning Business

Last Updated: March 9, 2024 Approved

This article was co-authored by Rachel Weinshanker . Rachel Weinshanker is a Certified Event and Wedding Planner and the Owner of San Diego Life Events, an award-winning wedding and event planning business based in San Diego, California. Rachel has over eight years of event planning experience, and her work has been featured in many notable publications. San Diego Life Events has been awarded the Wedding Wire Couple's Choice Award in 2018, 2019, and 2020. Rachel is a graduate from San Diego State University. There are 11 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 15 testimonials and 83% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 239,478 times.

A party planning business can be a fulfilling and profitable opportunity for someone who is social, organized, detail-oriented, and has a flair for entertaining and coordinating events. Unlike other startups, a party planning business does not require much capital or dedicated space. However, figuring out how to start a party planning business does require some basic steps that are similar to all home based ventures, as well as those that are unique to the field.

Starting Out

• Search online and use the U.S. Patent and Trademark Office's trademark search tool (or your country's equivalent) to check potential names against existing trademarks.
• You will may need to register your company as a "Doing Business As" name with your state or county government. Consult local business laws to find out. [1] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

• Double-check with your state and local government before you start doing any business. You could run into legal trouble if you aren’t properly registered.

• You may choose to rent out a permanent office space or a temporary meeting room when seeing clients.
• Many professionals who work from home see clients in public spaces, such as a coffee shop or restaurant. [2] X Research source

• Early on, take as many jobs as you can. This will help you establish a reputation as a great planner, which is a great way to set yourself apart!

• Look at how your competition prices their services to get a good sense for the range in your area.
• How much experience do you have? A planner with previous professional party planning experience will command a higher rate than an unseasoned planner.
• To attract clients, you may have to start out low and gradually raise your prices over time as you gain a positive reputation.
• Most planners will charge a 15% commission per vendor. For example, if you find and hire the florist, you could charge 15% of their cost as a fee. [3] X Research source

• This is especially important when planning outdoor events. Always have a backup plan for inclement weather!

Making a Plan for Your Business

• The two most popular types of party planner are corporate and social. Corporate party planners organize events for companies, while social planners focus on weddings, birthday parties, etc.
• Many party planners pick a niche based on what they enjoy the most. This can be a specific type of event or a unique style you offer.
• Most party planners either focus exclusively on children’s parties or only offer services for adult parties. [5] X Research source

• Study your local competition. If there’s something you can do that they can’t, you can gain a big competitive advantage!
• Establish relationships with local caterers, suppliers, entertainers, and venue owners. It will be your job to organize and coordinate these disparate elements to create a memorable event.

• Using your market research, determine the rates you will charge for your services. Don’t undercharge, but aim to set competitive rates.
• Estimate your startup costs and secure funding. If you can’t fund the business yourself, you may need to take out a small loan or find investors. [10] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

Growing Your Business

• Make sure your website is aesthetically pleasing and easy to navigate. Try to have your company's name and contact information written clearly on each page.
• Create flyers that show off your graphic design skills. Distribute them door to door and ask local businesses to display them on their corkboard.
• Tell family and friends about your new business and ask you to recommend you to anyone they know who is looking for a party planner.

• Actively and directly engaging with customers will show them that you care. Respond to folks when they comment on your posts or ask questions.
• Use hashtags to target specific areas or holidays. For example, if you want to advertise your services for a Halloween party in Chicago, you could use #HalloweenCHI.
• Showcase your talents by uploading photos and videos of successful parties you have planned. Be sure to always obtain express written permission from your clients if they are featured in them.

• Register (or claim) your accounts on the applicable review sites that people use in your area.
• Address any concerns or negative reviews honestly and maturely. Remember, these posts may be a first impression for potential future clients.

• Always be on the lookout to make contact with new vendors the area. You never know when a client may request a specific type of food or performer.
• Attend event planning trade shows to meet other planners and service providers.
• Trade shows are also an opportunity to learn about new trends and developments in the industry.

Expert Q&A

• While most party planners handle administrative duties themselves, if your business takes off you may choose to hire an assistant. Even though event planning is an extremely low-risk job, you will likely need to purchase workers' compensation insurance. Check your local laws. [11] X Research source Thanks Helpful 0 Not Helpful 0
• Make sure to have some experience planning parties casually before you commit to starting a business. Not everyone is suited for this surprisingly stressful occupation. Unless you're very talented, it can be difficult to make party planning a career. Know what you're getting into before investing the time and money to create a company. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ https://www.sba.gov/content/register-your-fictitious-or-doing-business-dba-name
• ↑ https://www.businessknowhow.com/homeoffice/clientmeetings.htm
• ↑ https://www.entrepreneur.com/article/233684
• ↑ [v161267_b02]. 11 February 2020.
• ↑ https://www.entrepreneur.com/article/37892
• ↑ https://www.besthospitalitydegrees.com/faq/what-kind-of-degree-is-helpful-to-become-an-event-planner
• ↑ https://www.mpiweb.org/ProfessionalDevelopment
• ↑ https://learningpath.org/articles/Becoming_a_Party_Planner_Job_Description_Salary_Information.html
• ↑ https://www.sba.gov/content/what-state-licenses-and-permits-does-your-business-need
• ↑ https://www.sba.gov/content/funding-request
• ↑ https://www.entrepreneur.com/article/79594

About This Article

To start a party planning business, start by figuring out what kind of clients and events you’d like to focus on. Additionally, do some research on the party planning industry where you live so you can think about how to set yourself apart. Next, write a business plan detailing exactly what niche you plan to fill and how you plan to accomplish this. Then, pick an unambiguous name for your business that lets potential clients know exactly what type of services you provide. You'll also want to check your state's laws to find out if you need to register your business. To learn how to market your new business on social media sites, keep reading! Did this summary help you? Yes No

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How to Start a Party Planning Business

Starting a party planning business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful party planning business.

Importantly, a critical step in starting a party planning business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Party Planning Business :

• Choose the Name for Your Party Planning Business
• Develop Your Party Planning Business Plan
• Choose the Legal Structure for Your Party Planning Business
• Secure Startup Funding for Your Party Planning Business (If Needed)
• Secure a Location for Your Business
• Register Your Party Planning Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Party Planning Business
• Buy or Lease the Right Party Planning Business Equipment
• Develop Your Party Planning Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Party Planning Business
• Open for Business

1. Choose the Name for Your Party Planning Business

The first step to starting a party planning business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your party planning business.

2. Develop Your Party Planning Business Plan

One of the most important steps in starting a party planning business is to develop your business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your party planning business.
• Company Overview – this section tells the reader about the history of your party planning business and what type of event planning business you operate. For example, are you an event planner, catering company, or an event venue?
• Industry Analysis – here you will document key information about the party planning industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract prospective clients to your party planning business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your party planning business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your party planning business.

Next you need to choose a legal business structure for your own event planning business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the event business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a party planning business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a party planning business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a party planning business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your party planning business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Party Planning Business (If Needed)

In developing your party planning business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a party planning business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a party planning business that they believe has high potential for growth.

5. Secure a Location for Your Business

When starting an event planning company, the first thing you need to do is find a location. You’ll want to find a space that’s big enough to accommodate your business operations and client meetings. It’s also important to find a location that’s affordable and accessible. You may want to start by looking for an office space or commercial property for rent in your desired area. 

6. Register Your Party Planning Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your party planning business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your party planning business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

The licenses and permits you will need to start an event management company will vary depending on your location. You may need a business license, a food license, a vendor’s license, and a special event permit. You should contact your local licensing agency or municipality to find out what specific licenses and permits you will need.

10. Get Business Insurance for Your Party Planning Business

There are a few types of insurance that you will need to operate a party planning business.

Some business insurance policies you should consider include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Party Planning Business Equipment

To start a party planning business, you will need some essential equipment. You’ll need some basic office supplies, including a computer, pens, paper, and folders. You may also need office furniture such as a desk or table, chairs, a printer, a fax machine, and a phone to communicate with potential clients. Additionally, you may need a vehicle to transport supplies and equipment to your events.

12. Develop Your Party Planning Business Marketing Materials

Marketing materials will be required to attract and retain customers to your party planning business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your party planning business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional party planning business website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media platforms will help customers and others find and interact with your party planning business.

13. Purchase and Setup the Software Needed to Run Your Party Planning Business

In order to start a party planning business, you will need accounting software, event management software, and a website. You may also want to invest in software that can help you create invitations, manage guest lists, and keep track of payments.

There are a number of different software options available, so you should be able to find one that meets your needs.

14. Open for Business

You are now ready to open your party planning business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

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How to Start a Party Planning Business FAQs

Is it hard to start a party planning business.

No, it is not hard to start a party planning business. The most important thing to do is make sure you have a clear business plan and a good marketing strategy. You also need to be organized and have a lot of energy, because party planning can be hard work.

How can I start a party planning business with no experience?

There are a few things you can do to get started in party planning without any experience. First, you can read online resources about party planning to get a basic understanding of the process. You can also join online communities or forums related to party planning to learn from others who have more experience. Finally, you can attend workshops or classes to gain more knowledge and event planning skills.

What type of party planning business is most profitable?

The most profitable type of party planning business is one that specializes in large events, such as weddings and corporate functions. These events require a lot of planning and coordination, and businesses that are good at this can charge high prices for their services.

How much does it cost to start a party planning business?

To start an event planning business, it will cost you between $2,000 and $10,000. This includes the cost of setting up a business entity, obtaining licenses and permits, and purchasing necessary equipment.

What are the ongoing expenses for a party planning business?

The ongoing expenses for a party planner can vary depending on the size and scope of the business. However, some of the most common expenses include marketing and advertising, employee salaries, materials, rent and utilities.

How does a party planning business make money?

A successful event planning business can make money by charging a fee for their services, by selling party supplies, or by receiving donations from the party guests. Many event planner s can also make money by holding workshops and classes to teach people how to plan their own parties.

Is owning a party planning business profitable?

Yes, a party planning business is profitable because it offers a unique service that is in high demand. Party planners can also charge relatively high rates for their event planning services, since clients typically value the convenience of these services and the expertise of the party planner. 

Why do party planning businesses fail?

There are a number of reasons why party planning businesses fail. One reason is the business might not have a solid business plan in place. Another reason might be that the business owner does not have the necessary skills to run successful parties and events . Finally, the business might fail because it is unable to compete with other business owners in the industry.

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Event Planning Guide

The experienced event-planning staff at Moscow Hotels is ready to help you with any aspect of organization for MICE and private celebrations at hotels in Moscow. Just send us a Meeting Proposal Request with as much details as possible about your proposed event, and we'll be in touch soon with a number of options.

To help you choose the best venue for your particular Moscow event, we recommend that you consider the following aspects of event-planning:

When defining your budget for any event, remember that the rates for meeting space will only be one part of your expenditure, and make sure to allow a similar sum at least for equipment rental, refreshments, transport costs, etc. Once we know the type of event that you propose, Moscow Hotels will be able to provide you with an integrated estimate for all your meeting costs.

The choice of location depends, of course, not only on the best facilities available for your type of event, but also on where you will be staying and where most of your attendees will be traveling from. Many of the best and most prestigious MICE facilities are located in central Moscow, but bear in mind that traffic congestion in the city is often chronic, and downtown parking is also almost non-existent. Depending on your circumstances, you may well find it easier to use hotels on the outskirts of the city, near major airports, or near Moscow's major expo-centers.

In choosing your venue, you'll want to factor in not only the size and capacity of a space, but also its technical capabilities and the impression it will make on attendees. Remember that some of the most stylish and prestigious conferencing venues in Moscow often leave you with little opportunity to personalize the space for your own requirements. If you want to make your corporate identity felt to all attendees, you may be better off finding a more low-key, plain meeting space which can be decorated and adapted to your needs.

Depending on the type of meeting, you may well need more than one meeting venue to accommodate your event. For all except the smallest boardroom meetings, extra space can make a massive difference to the success of your meeting, allowing you to create a more personalized atmosphere, and giving you and your guests the chance to relax between sessions, with clear boundaries between working and rest areas, and the chance to share ideas under less formal circumstances. Many Moscow hotels offer transformer halls, which often provided the opportunity of creating a main meeting space and auxiliary break-out space for receiving guests and organizing refreshments.

As a general rule, the most important aspect of timing a meeting is to balance the agenda with the attention span of your attendees. Don't forget that successful meetings and conferencing events always require plenty of preparation time, and that is especially true in an unfamiliar atmosphere in a foreign country. Ensure that hotel staff fully understand what you require well in advance, and be sure to allow at least one hour for set-up, even for the most basic meetings.

Most hotels with MICE spaces in Moscow offer a reasonably extensive range of modern audiovisual equipment. However, never take for granted that all venues have exactly the equipment you need for your conferencing event. As a rule, if you have specific technical requirements, it is always worth checking with us before you book. Moreover, you will have to ensure that the materials you are bringing with you - software, electronic data, laptop computer, etc. - are compatible with local Moscow standards.

• Request a Meeting Proposal Send us the details of your meeting or event requirements, and we'll put together a proposal for Moscow meeting space that suites your purposes.   ›››

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Corporate event management in Russia

Like any megapolis, Moscow is a paradise for event management professionals. Proekta main office is located in Moscow, and our second location is in Staint Petersburg. The capital has thousands of companies, which consider it the same process of development as staff training or new product release. Almost each company faces a problem in quality corporate event management services.

MAJOR PROBLEMS YOU FACE WHEN MANAGING A CORPORATE EVENT IN MOSCOW

On the one hand, having plenty of options is great , but on the other hand, it also creates problems problems for inexperienced corporate events management company. In theory, it is easy to choose a quality partner, coordinate the contractor's work,  develop functional ideas, and find a proper venue.   Unfortunately, it is only easy in theory. Luckily, it’s cheaper to use agency’s services to organize and run corporate events in Moscow.    This is because, for inexperienced planners, each mistake they make will cost them money. For example, if you make a mistake when choosing the right partner or fail to meet your obligations, you will have to pay more to make the situation right. 

WHY IT’S A GOOD IDEA TO WORK WITH AN AGENCY

A professional agency’s experience allows them to properly arrange any corporate party in Moscow or St. Petersburg. They know how to avoid making mistakes, save time and, of course, provide professionalism. Obviously, time and quality are the main reasons you should work with an agency. You’ll save time on delegating task and receive a much higher quality event when using professionals. Corporate event planning services in Moscow is a difficult job that requires stress tolerance and inexhaustible enthusiasm, which any professional always provides.

WHAT’S THE BEST WAY TO CHOOSE AN AGENCY?

The best proven way to find a reliable partner to run you corporate event in Moscow is through recommendations. The top agency’s names are passed from person to person. However, there are cases when there’s neither time nor resources to manage your corporate events planning and search for an agency on your own. If that sounds like you, then make sure you pay attention to the company’s portfolio and range. If you can, contact this contractor’s previous clients.

CONTRACTORS YOU SHOULD AVOID WORKING WITH

The greatest mistake is to choose a partner who offers the lowest price for their services. Certainly, cost does matter, but it shouldn’t be too low or too high, especially if it’s an offsite corporate event organization. A professional corporate event agency always provides you with detailed estimate that is clear and transparent. Typically, incompetent contractors do not provide these types of estimates, rather they quote you an approximate cost. Besides this, pay attention to the way a contractor communicates. Know what their services and current project are. These factors will eventually allow you hire the right agency to plan and hold a corporate party that will please everyone. Most importantly, know that when you are planning corporate events in Russia, you will definitely need a reliable partner.

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Party Planning on a Budget: Tips for Creating Great Memories Without Draining Your Wallet

Hosting a fabulous party doesn't mean a hefty price tag. With a little creativity and thoughtful planning, you can throw a bash that dazzles your guests without breaking the bank.

While there's no one-size-fits-all answer to how to break down your party budget, as it depends on several factors, including the type of party, number of guests, location (renting a venue versus at home) and catering versus DIY, here is a typical expense breakdown to get your plan started.

To help with the big expenses, here are some budget-savvy tips around themes, food, and entertainment that will leave your guests raving long after the music fades.

Theme Magic

• DIY Décor Delight:  Unleash your inner crafter! Upcycle old materials, create stunning backdrops with fabric or found objects, and get your guests involved in pre-party craft sessions. 
• Nature's Bounty: Embrace the power of the outdoors! Host a backyard picnic with blankets and fairy lights, or transform your space into a tropical paradise with DIY palm trees. Nature provides the best (and least expensive) decorations! 
• Dazzling Dress-Up: Make dressing up part of the fun! Encourage your guests to come in costume or dress up according to the party theme.This not only adds to the party's ambiance but will reduce the need for elaborate decorations. 

• Potluck Power: Ditch the catering and embrace the potluck! This budget-friendly way to showcase everyone's culinary talents adds variety and keeps costs down. Encourage themed dishes or assign specific courses. 
• Snacking Stations: Set up fun stations with bite-sized delights. Think taco bars, pizza-topping counters, or DIY nachos with a topping spread. It's interactive, fun, and budget-conscious. 
• Sweet DIY: Get creative with homemade treats! Bake cookies, whip up a signature cocktail, or make your own ice cream sundaes with a toppings buffet. 

Entertainment Extravaganza

• Games Galore: Dust off those board games or organize charades with party-themed clues. Interactive games break the ice, keep everyone engaged, and are often things you already have at home. 
• Photo Booth Fun: Create a photo booth with a backdrop, props, and signs using items you already have around the house, or take a quick trip to the craft store. 
• Musical Mash up: Use streaming services to create your own playlist instead of hiring a DJ or band. Include a mix of genres to get everyone dancing and singing along. 

The key is to set a realistic budget and stick to it. Then, if you can, enlist your friends and family to help plan, set up, and clean up.

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Scaling back Labour’s workers’ rights plan would be disastrous, warns TUC president

Reports say Sir Keir Starmer may risk union support and bow to pressure from business to amend new deal

Watering down Labour’s plan to strengthen workers’ rights would be disastrous for the party’s relations with the unions and could cost votes at the general election, the president of the Trades Union Congress has warned.

Amid reports that Sir Keir Starmer may bow to pressure from business and amend important parts of his “ new deal for workers ”, Matt Wrack said the Labour leader risked causing “significant anger” among union members.

Wrack, the general secretary of the 34,000-strong Fire Brigades Union, said: “The debate on workers’ rights is a key issue for all unions as we approach a general election. As a policy, it is very popular with our members but it is popular with the voters as well.

“We know Labour will come under pressure from business interests but there should be no backtracking and no weakening. Labour needs to deliver this as one of its top priorities. If there is a rolling back there will be significant anger.”

The proposed new deal for workers includes curbs on the use of zero-hours contracts , the extension of collective bargaining, and protection against unfair dismissal from day one of employment.

Wrack made it clear that unions were watching closely to see whether intensive lobbying from business had paid off after it emerged last week that Labour’s plans do not involve a complete ban on zero-hours contracts and that the extension of sectoral collective bargaining will initially be confined to social care.

“We have picked up the press talk about possible rolling back. The message we have had back from the leader’s office is that there is nothing to it,” Wrack said.

“I don’t want to get in a slanging match with Keir Starmer until I see what he is proposing,” Wrack added, “but it would be inept in our view to backtrack on a very popular policy that will win votes and appeal to working-class voters who would traditionally be expected to vote Labour but who have drifted off.

“It is a policy that is necessary in terms of maintaining unity in the Labour party. The leadership shouldn’t just rely on the idea that Labour is the only game in town. People need to have something to vote for other than Keir Starmer who is not Rishi Sunak.”

Wrack said Labour also needed to deliver on its pledge to repeal the 2016 Trade Union Act, which placed curbs on how unions could take industrial action, and minimum service levels, under which unions are forced to maintain public services during strikes.

“I would struggle to see how Keir Starmer could backtrack on these two commitments because he has been so clear about them, but I would never rule anything out with Labour politicians.”

Despite Labour’s strong showing in last week’s elections, Wrack said he detected little enthusiasm for the party because “people are not sure what the policy agenda is other than continuity”.

Wrack said many unions had their annual conferences coming up with the TUC holding its annual congress in September. “If the message is that Labour is rolling back on workers’ rights, then the leadership can expect a hostile reception.

“Rolling back on this would be pretty disastrous for relations with the unions.”

“It is the one thing unions have to sell to Labour voters. You look around and I am not sure what other reason there is to vote Labour.”

“If organised labour comes out strengthened from the early months of a Labour government that alters the political balance after 40 years of attacks on unions. The plans for workers’ rights don’t go far enough but they do start to alter the balance of power in the workplace.”

A Labour spokesperson said: “The new deal will be a core part of Labour’s offer and we will be campaigning on this ahead of the general election. “Labour’s new deal for working people was agreed at the party’s national policy forum last summer building upon our green paper. Our commitments to bring forward legislation to parliament within 100 days to deliver the new deal and to consult widely on implementation have not changed.”

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Entertainment Center and Banquet Hall Pozitiv Park

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Topeka business introduces virtual wedding planning

TOPEKA, Kan. (WIBW) - A local Topeka event space is redefining wedding planning and this small business says it could even make the perfect virtual gift for Mother’s day.

A new era of wedding planning is here.

Abbey Brown, Owner of the Brownstone says her event space is now providing virtual wedding planning.

“So you meet one one-on-one with your designer and then your designer goes back and creates an entire board for you so up to 20 pages of designs specific for your wedding day. So we give you designs for your ceremony, cocktail hour and your reception and with that design we actually have clickable links so that way you can take your design from the design board to an actual shop and go purchase the items, rent the items and then go execute,” says Owner of the Brownstone, Abbey Brown.

Brown says advancements in technology have revolutionized nearly every aspect of our lives, and the wedding industry is no exception.

“So we actually took this service and we planned an entire styled shoot and entire wedding in New York. We went there during bridal fashion week and we took some of the dresses that were used on the runway the day before and we executed this styled shoot,” says Brown.

And with Mother’s Day right around the corner, Brown says virtual wedding planning could be the perfect gift for some.

“So this is a really great option especially for mothers of the bride because whether you’re a bride or you’re a mother of the bride this is such a special time. Gifting this to them with allow them the opportunity to have a teammate in planning their wedding and really take that stress off of them so that way they can sit back drink mimosas and enjoy their day,” says Brown.

If you’re interested in virtual wedding planning click here .

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Your Travel Planning Guide for The MedTech Conference

• By Sarah Arth
• The MedTech Conference
• May 6, 2024

Welcome to your go-to guide for planning and attending the 2024 MedTech Conference in Toronto! AdvaMed is thrilled to host the conference for the first time in Toronto and the planning team has organized tips on navigating the schedule, travel to Toronto, great hotel accommodations and how to get the most value out of your registration. We hope you join us October 15-17 to connect with industry leaders and innovators at the premier medtech event of the year .

Ensure Your Passport is Up To Date   

If you are traveling from outside of Canada, please remember to check your passport’s validity. Most countries require that your passport be valid for at least six months beyond the date of your trip. Ensure your passport is up-to-date to avoid any last-minute hassles. For those travelling from the U.S., the  U.S. Department of State website  is your go-to resource for the latest information. 

Traveling to Toronto – 8 th  Largest Medtech Hub in the World   

Getting to Toronto is hassle-free, especially for attendees coming from the United States. Toronto Pearson International Airport offers direct flights from most major U.S. cities like San Diego, Minneapolis, Chicago, Boston, NYC, San Francisco and more! This ensures a quick and straightforward journey. Conference registrants and accompanying travelers can also enjoy a 10% discount on flights to Toronto courtesy of Air Canada, view the  Travel and Housing  page for more details.

Once you arrive, the airport is just a short ride from the city center, and Union Station provides convenient rail connections for those arriving by train. The city also offers extensive subway and bus to make getting around efficient and simple. Whether you’re exploring the city or heading straight to the convention center, navigating Toronto is effortless and reliable.

As the 8th largest medtech hub in the world, Toronto is a prime destination for professional networking and industry growth. If you are considering bringing a delegation, additional resources are available here .

Downtown Toronto Hotels – Safe, Affordable and Convenient   

As Toronto gears up to host the 2024 MedTech Conference, we’ve arranged for excellent accommodation options near the Metro Toronto Convention Center (MTCC). You can choose from a selection of premier hotels with negotiated prices located within walking distance of the conference venue. These hotels are equipped with top-notch amenities such as fitness centers and pools, ensuring a comfortable stay. With competitive room rates and a variety of features, each hotel offers a unique experience to fit your preferences and budget. Check out the  Travel and Housing  page for the full list of featured hotels.  

Revamped Conference Agenda   

The conference will run from October 15 – 17, packed with engaging sessions and networking opportunities . The event kicks off with a welcome reception where you can meet the who’s who of medtech on the evening of the 14th, followed by three days of presentations, workshops, and panel discussions. Check out the  Schedule at a Glace  for an overview of everything the conference has to offer. The full program will be announced in July. 

Discounts + New Member Perks Available   

Registration for the conference is now open! Whether you’re a startup or an established industry player, you can choose from two types of passes to match your needs. AdvaMed members enjoy discounted rates, so be sure to check your membership status before registering. Also, make sure to take advantage of our early bird pricing by registering before August 13 th . Visit the   registration page for more information .  

We look forward to welcoming you to Toronto for the 2024 MedTech Conference !  It’s an incredible opportunity to network, learn, and explore all that this vibrant city and the field of medical technology have to offer. Safe travels, and see you in October! 

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• IRS Recommends Planning to Protect Important Documents in the Event of a Natural Disaster

In a recent notice the IRS is reminding all of us to undertake planning to protect important documents in the event of a natural disaster. This is National Wildfire Awareness Month, and we are in the midst of National Hurricane Preparedness Week (May 5 to 11). It is important to take the time to develop and implement plans to protect important business, tax, and personal financial information as you consider emergency planning and disaster preparedness.

The IRS notes that the Federal Emergency Management Agency (FEMA) has “already issued 25 major disaster declarations in 15 states impacted by winter storms, flooding, tornadoes, wildfires, landslides and mudslides.” We are just entering the time of year when communities here in California and across the country face the greatest risk of weather-related storm damage and wildfire risk. Many in California are convinced a major earthquake isn’t a matter of “if,” it is a matter of “time.”

We all need to be prepared.

In it’s recent publication IR-2024-129 the IRS provides encourages taxpayers to visit ready.gov , the IRS’ own “ Preparing for a Disaster (Taxpayers and Businesses) ”, and FEMA.gov for up-to-date information on natural disaster preparations and information.

Planning to protect important documents and possessions in the event of a disaster is an important consideration for each of us to attend to. The citizens of San Diego are unfortunately more than familiar with the risks of wildfire. Our communities have suffered many losses over the past years, and it is important to be prepared to evacuate one’s home in a matter of moments.

It is often a substantial challenge (if not impossible) to reproduce or recreate important business, tax, and personal financial records in the aftermath of any disaster. These documents can be crucial when working to establish the valuation of losses for insurance and tax purposes. Any documents such as recent tax returns, marriage records, social security cards, birth certificates, information about real property, titles, mortgage documents and business records should be organized in a fireproof container that is easily portable in the event of an emergency.

USB drives are able to hold substantial amounts of information and are an excellent strategy for backing up documents, records, business-related information and even important photographs. Our cell phones are able to capture detailed images and videos of personal property to support any resulting insurance or tax reduction claim. You may need to claim federal funds or assistance. The ability to accurately establish the existence of and valuation of losses associated with a natural disaster improves the ability to qualify for the maximum amount of available grants, relief, or even future loans.

The IRS has postponed many tax filing deadlines for US taxpayers in response to the challenges of natural disasters and emergencies. We are entering a season where the likelihood of additional challenges greatly increases. This is why it is important to set aside time for planning to protect important documents in the event of a natural disaster.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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9 places to nosh on bagels in southern Maine

From old-school spots to foodie favorites, there's a 'hole' lot to try.

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Bread and bagels at The Works Cafe in downtown Portland. Photo by Aimsel Ponti

From New York-style boiled bagels to Montreal-inspired wood-fired ones, there’s lots of great bagels in southern Maine and several shops have the accolades to back that up.

In 2023, Bon Appetit named bagels from Rose Foods and Rover Bagel among the best in the country.

Two years before that,  Food & Wine Magazine put Rover, Forage and Scratch Baking Co. on its list of best bagels in the U.S.

Whether you like yours toasted with cream cheese or as the bread for your breakfast sandwich, you can find plenty of styles and flavors from Biddeford to Brunswick.

BEACH BAGELS

The offerings at Beach Bagels include a French toast and marble bagel, and the cream cheese menu comprises spreads like strawberry, olive and honey walnut. Along with breakfast sandwiches, Beach Bagels has hearty breakfast options like omelets and pancakes. Best of all, you’re steps away from a beach stroll. Just don’t let the seagulls steal your bagel. Advertisement

WHEN: 7 a.m. to 3 p.m. daily WHERE: 34 Old Orchard St., Old Orchard Beach. beachbagels.yolasite.com ______________

Dutchman’s opened in 2022 as a pop-up housed at Nomad pizza in Brunswick’s Fort Andross building. It’s since become a permanent fixture there and uses the pizzeria’s wood-fired ovens to bake its bagels. The hand-shaped, honey-boiled bagels come in plain, roasted garlic, poppy and a bagel-of-the-day flavor.

WHEN: 8 a.m. to 1 p.m. Thursday to Sunday WHERE: Fort Andross, 14 Maine St., Brunswick. dutchmans.me ______________

FORAGE MARKET

Making bagels at Forage Market involves a two-day aging process. The bagels are naturally leavened with wild yeast starter and baked next to a hardwood fire. There are usually five flavors available, including sesame and garlic. Breakfast sandwiches (including vegan options) are available. Forage also has a location in Lewiston. Advertisement

WHEN: 7 a.m. to 1 p.m. Monday to Friday, 8 a.m. to 1 p.m. Saturday and Sunday WHERE: 123 Washington Ave., Portland. foragemarket.com _____________

MISTER BAGEL

There are 10 or so Mister Bagel locations in Maine, including South Portland and Falmouth. It all began with the Portland location, which was the first bagel shop to open in Maine. The late Rick Hartglass started Mister Bagel in 1977, and it is still a family business. Music fans will appreciate the breakfast sandwich menu, which includes The David Bowie (bacon, egg and American cheese), the Jimmy Buffett (egg with roast beef and cheddar) and The Lady Gaga (avocado, salt and pepper, with or without egg).

WHEN: 6:30 a.m. to noon Monday to Friday, 7 a.m. to noon Saturday and Sunday WHERE: 599 Forest Ave., Portland. misterbagelforestave.com ______________

At Rose Foods, the menu varies depending on the day, but there are usually six to eight flavors available. For example, should you pop in on a Friday, you’ll find a poppy and onion bialy (a cousin of the bagel that is not boiled). Rose Foods also makes a number of bagel sandwiches, including the Classic Nova with Nova lox and the Classic Whitefish. Advertisement

WHEN: 7 a.m. to 2 p.m. daily WHERE: 428 Forest Ave., Portland. rosefoods.me

______________

ROVER BAGEL

At Rover Bagel, you’ll find wood-fired plain, poppy, sea salt, sesame and everything bagels available most of the time, and the spread game here is strong with cream cheese options like lemon-thyme-honey cream and chili-garlic.

WHEN: 7 a.m. to 1 p.m. Wednesday to Friday, 8 a.m. to 1 p.m. Saturday, 8 a.m. to noon Sunday WHERE: 10 West Point Lane Suite 10-204, Biddeford (Pepperell Mill). roverbagel.com

______________ Advertisement

SCRATCH BAKING CO.

You haven’t lived until you’ve experienced the line of devoted fans waiting for Scratch Baking Co. to open, especially on weekend mornings. Along with the popular Maine sea salt, plain and other everyday flavors, Scratch has a daily special bagel. There’s honeyed rosemary on Wednesday and jalapeno cheddar on Thursday. Scratch is also famous, at least to locals, for its P-Cheese spread. It’s a pimento cheese recipe made with cheddar, mayo, roasted red peppers and seasoning and was passed down to co-owner and head baker Allison Reid by her grandmother, Mern.

WHEN: 7 a.m. to 1 p.m. Wednesday to Saturday, 7 a.m. to noon Sunday WHERE: 416 Preble St., South Portland. scratchbakingco.com ___________

THE MAINE BAGEL

The Maine Bagel is a drive-thru with several breakfast and other kinds of sandwiches available. With a bagel list that features egg and bialy among the standards, the family-owned spot is the perfect place to stop on your way to Pine Point Beach. The Maine Bagel really shines with a dozen kinds of cream cheese spreads, including raisin-walnut, lox, strawberry, cranberry-nut and bacon-chive.

WHEN: 6:30 a.m. to 2 p.m. Tuesday to Friday, 7 a.m. to 1 p.m. Saturday. WHERE: 117 Route 1, Scarborough. themainebagel.com Advertisement

THE WORKS CAFE

The Works Cafe is an institution on the edge of the Portland’s Old Port. It opened in 1990 as Bagel Works before it changed its name in 2002. The original shop in this regional chain opened in Manchester, Vermont, in 1988, and there are 11 locations around New England, though just the one in Maine. Gone are the ’90s-era banana-walnut bagels and cold pizza cream cheese, but The Works Cafe is still a reliable place to grab a salt, multigrain or cinnamon raisin bagel, among others. The menu also has bowls, sandwiches and smoothies.

WHEN: 6 a.m. to 7 p.m. daily WHERE: 15 Temple St., Portland. workscafe.com

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Politics latest: Keir Starmer accused of 'rank hypocrisy' by Rishi Sunak after setting out what he'll do to tackle small boat crossings

Labour leader Sir Keir Starmer lays out his party's plans to try and tackle small boat crossings if it wins power. Listen to the latest episode of the Electoral Dysfunction podcast as you scroll.

Friday 10 May 2024 18:30, UK

• Starmer says small boat crossings 'one of the greatest challenges we face'
• Explained: What's in Labour's plan to try and tackle problem
• Darren McCaffrey: Will Labour's plan cut it with voters?
• Starmer says no flights to Rwanda will take off under Labour
• Sunak accuses Starmer of 'rank hypocrisy'
• Electoral Dysfunction:  Jess Phillips says Elphicke defection like 'being punched in gut'
• UK exits recession | Economy 'returning to full health'
• Faultlines:   Can British farming survive?
• Live reporting by Tim Baker

Across the UK, anger is brewing amongst some farmers.  

Protests have already been held in London, Dover and Cardiff, with more planned - mirroring similar tensions seen across Europe in the last six months.     

They say they’re annoyed about cheap foreign imports and changes to subsidies forcing them to give up land in favour of environmental schemes.    

But what does this mean for the food on our table - and does British produce risk becoming a luxury product for the wealthy only?    

On the Sky News Daily , Niall Paterson is joined by West of England and Wales correspondent Dan Whitehead to find out why farmers are so concerned, and speaks to Liz Webster, the founder of Save British Farming, about why she believes eating British isn't just good for our farmers - it's good for the nation's health, too.   

In response to our report, Farming Minister Mark Spencer, said: "We firmly back our farmers. British farming is at the heart of British trade, and we put agriculture at the forefront of any deals we negotiate, prioritising new export opportunities, protecting UK food standards and removing market access barriers. 

"We've maintained the £2.4bn annual farming budget and recently set out the biggest ever package of grants which supports farmers to produce food profitably and sustainably."

The Welsh government said: "A successful future for Welsh farming should combine the best of our traditional farming alongside cutting-edge innovation and diversification. 

"It will produce the very best of Welsh food to the highest standards, while safeguarding our precious environment and addressing the urgent call of the climate and nature emergencies."

👉  Listen above then tap here to follow the Sky News Daily wherever you get your podcasts   👈

Following the defection of the Dover and Deal MP Natalie Elphicke to Labour, Beth, Ruth and Jess discuss the surprise move and whether it could have been handled differently by Sir Keir Starmer.

They also talk about Beth's interview with the former immigration minister Robert Jenrick and his warnings about Reform UK.

Plus, how significant was the defeat of former Conservative mayor of the West Midlands Andy Street? Beth and Jess were both there to tell the story.

And they answer a question on Labour and the Muslim vote, and what the party can do to restore confidence and trust.

Email Beth, Jess, and Ruth at [email protected] , post on X to @BethRigby, or send a WhatsApp voice note on 07934 200 444.     

👉 Listen above then tap here to follow Electoral Dysfunction wherever you get your podcasts 👈

In January 2023, Rishi Sunak made five promises.

Since then, he and his ministers have rarely missed an opportunity to list them. In case you haven't heard, he promised to:

• Halve inflation • Grow the economy • Reduce debt • Cut NHS waiting lists and times • Stop the boats

See below how he is doing on these goals:

The Sky News live poll tracker - collated and updated by our Data and Forensics team - aggregates various surveys to indicate how voters feel about the different political parties.

With the local elections complete, Labour is still sitting comfortably ahead, with the Tories trailing behind.

See the latest update below - and you can read more about the methodology behind the tracker  here .

Speaking to Sky political editor  Beth Rigby , Sir Keir Starmer has defended his decision to allow Tory MP Natalie Elphicke into Labour.

Ms Elphicke was on the right of the Conservative spectrum, and previously defended her sex-offender ex-husband, comments which she apologised for this week following her defection.

Addressing Tory voters, Sir Keir says he wants Labour to be a "place where they who have ambitions about their families, their communities, their country, can join and be part of what we are trying to build for their country".

Asked by Beth if he was ruthless, Sir Keir said: "Yes, I'm ruthless in trying to ensure we have a Labour government that can change this country for the better.

"Not ruthless for my own ambition, not ruthlessness particularly for the Labour Party - I'm ruthless for the country. 

"The only way we'll bring about a change in this country is if we're ruthless about winning that general election and putting in place a government of public service, that’ll be a major change.

"Politics, I believe, should be about public service, that's what I've been about all my life."

More now from political editor Beth Rigby's interview with Labour leader Sir Keir Starmer.

She reminded him that he previously ruled out doing a deal with the SNP - but has not done so for the Liberal Democrats.

Sir Keir again ruled out a coalition with the SNP - adding that he is aiming for a "majority Labour government".

He says Labour needs "to keep working hard, keep disciplined and getting our message across, which is something fundamental to me".

Pushed on his lack of ruling out a possible agreement with the Lib Dems, Sir Keir says: "I'm going for a majority.

"That's the answer I gave you a year ago. It's the same answer I'm giving you now."

Sir Keir Starmer was earlier today pushed on whether Rwanda deportation flights will take off if he was prime minister - although it was not clear if he would cancel flights which had already been organised.

Sky News understood that previously booked deportation flights to Rwanda would still go ahead if Sir Keir entered Number 10. 

But the Labour leader has now gone further.

Speaking to political editor Beth Rigby , Sir Keir has ruled out any flights taking off.

"There will be no flights scheduled or taking off after general election if Labour wins that general election," he says.

He says: "Every flight that takes off carries with it a cheque to the Rwanda government. 

"So I want to scrap the scheme - so that means the flights won't be going."

Sir Keir says he would rather spend the money on his own measures to counter small boats.

"No flights, no Rwanda scheme. It's a gimmick," he says.

By Alix Culbertson , political reporter

Scotland's new first minister has told Sky News that the controversial gender recognition reforms "cannot be implemented."

John Swinney,  who became first minister this week , has faced questions over his stance on gender recognition after MSPs voted in 2022 to pass a bill to make it simpler for people to change their gender without having to obtain a medical diagnosis.

The UK government blocked the bill from being made into law and the Supreme Court rejected a request by the Scottish government for a judicial review.

Asked if he would be fighting to push the bill through, Mr Swinney told Sky News: "The reality of the situation we face is that the Supreme Court has said that we can't legislate in that area. We can't take forward that legislation."

The UK economy is no longer in recession, according to official figures.

Gross domestic product (GDP) grew by a better-than-expected 0.6% between January and March, the Office for National Statistics (ONS) said.

Economists had predicted the figure would be 0.4%.

Prime Minister Rishi Sunak said it showed the economy had "turned a corner".

He told Sky News's Ed Conway: "I am pleased that while there's more work to do, today's figures show that the economy now has real momentum, and I'm confident that with time, people will start to feel the benefits of that.

"We've had multiple months now where wages are rising, energy bills have fallen, mortgage rates are down and taxes are being cut... I'm pleased with the progress that we're making."

Mr Sunak added: "I am confident the economy is getting healthier every week."

You can read more here:

Rishi Sunak has criticised Sir Keir Starmer's position on Rwanda as "rank hypocrisy".

Speaking to broadcasters, the prime minister says the Labour leader has announced things the government is "already doing".

He gives the example of "punching through the backlog, having more law enforcement officers do more, that's all happening already".

"We've announced all of that more than a year ago," the prime minister adds.

"The question for Keir Starmer if he cares so much about that, why did he vote against the new laws that we passed to give our law enforcement officers new powers? 

"They've now used those to arrest almost 8,000 people connected with illegal migration, sentenced them to hundreds of years in prison.

"And if it was up to him, all those people would be out on our streets, so I think it's rank hypocrisy property of his position."

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