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Business research is an essential aspect of the modern corporate world. The ability to understand the latest trends, consumer behavior, and market dynamics is crucial for any firm looking to stay competitive. With this in mind, we've compiled a list of 250 business research topics that can serve as an inspiration for your next paper. From the impact of technology on the workforce to the rise of sustainable firm practices, these research topics in business cover a wide range of subjects that are relevant to today's business climate. Whether you're a student or a researcher, this list of topics related to business is sure to provide you with ideas for your next work or thesis. Stay with our business essay writing service to discover amazing ideas.

What Are Business Research Topics?

Business research topics are areas of study that pertain to the various aspects of running an organization, such as marketing, management, finance, as well as operations. These topics can cover a wide range of subjects. They also focus on specific industries or geographic regions. Business related topics can be studied using various methods, such as quantitative or qualitative ones.It is important to note that business topics for a research paper are frequently evolving and adapting to the current business environment, which makes them very dynamic. As a crucial part of the corporate world, they provide insights and understanding of various aspects of such an environment. These insights can help firms make informed decisions, develop new strategies, and stay competitive in the marketplace.

Characteristics of Good Business Research Topics

There are several characteristics that make business research paper topics good. Here are a few examples:

Relevance The chosen topic should be relevant to the present business environment. Therefore, it seeks to solve issues that are essential to both researchers and practitioners.
Feasibility Good research topics in business should be feasible to research. It means that there are readily available resources and information necessary for the project.
Significance: the topic should have practical implications for practitioners and companies.
Clarity It must be specific and clearly defined.
Originality It should contribute new perspectives or insights to the existing body of knowledge.

All of these characteristics together will make a good research topic, one that is valuable, informative, and useful for the corporate industry.

How to Choose a Business Topic for Research?

When writing your research, you should get your foundation right, which starts with choosing a good business related topic. Here are the steps you can use to select a business topic for research:

Identify your research area Find out the broad area of enterprise that you want to focus on.
Review the literature Conduct a literature review to identify current research trends, gaps, and issues in your chosen area.
Narrow down your focus Based on the literature review, narrow down your focus to a specific topic that is relevant, feasible, and original.
Assess feasibility Consider the time frame, resources, and data availability for the topic. Make sure that you have access to the necessary data and materials to conduct the research.
Finalize the topic Choose a topic that aligns with your interests and that you are passionate about. This will make the research process more enjoyable.
Consult with experts Seek advice from professionals in the field to get feedback on your topic and to make sure that it is relevant.

Business Research Topics List

A well-curated business research paper topics list can help researchers identify current trends, gaps in the literature, and emerging issues in the field. Here are some top business topics that are very useful.

How sustainable business practices affect a company’s financial performance.
Blockchain technology’s role in business.
Effects of the COVID-19 pandemic on global supply chain management.
Impact of fintech on traditional financial institutions.
How digital transformation affects organizational culture.
Consequences of social media marketing for customer engagement.
Data analytics’ role in company performance and decision-making.
Impact of the gig economy on traditional employment model.
Abuse experienced by women in the workplace.
Revolution of firm operations and strategy due to artificial intelligence.

Interesting Business Topics for a Research Paper

We’ve compiled an interesting business topic list that can be helpful in your work. Before choosing research topics on business, you should understand the requirements, then select one that matches your interest from the list below.

Growth in tourism and its impact on the economy.
Limitations of global sanctions.
Determinants of consumer behavior.
Current changes in global labor unions.
History of economic thoughts.
Exploring trade embargo.
Comparative analysis of property rights.
Ways to maximize product profits.
Differences between tax bracket rates and fixed tax rate.
Factors to consider when choosing countries to invest in.
Relevant leadership styles for family-owned organizations.
Ways in which an organization can enter a foreign market.
Challenges of remote employment.
Advantages of franchising for the franchisee.
Languages used in international ventures.

These are just a few examples of the many topics that can be explored through research. The goal is to gain a deeper understanding of the factors that influence organizational performance and to develop strategies for addressing any challenges that arise.

Easy Business Research Paper Topics

Business research is an important aspect of understanding various factors that drive organizational success. However, some business research topics can be complex and time-consuming to investigate. Here are 15 great research paper business topics that may be researched quickly.

Storytelling’s role in marketing.
Impact of online communication tools on team productivity.
COVID-19 pandemic’s impacts on consumer buying behavior.
How virtual meetings enhance team collaboration.
Workplace diversity and employee satisfaction.
Telecommunications effects on employee morale.
Artificial intelligence’s role in personalization of marketing efforts.
Impact of gamification on employee training.
Green initiative’s impact on customer loyalty.
How branding affects consumer purchasing power.
How does mobile technology enhance customer service?
Customer reviews’ role in enhancing online sales.
How digital marketing drives sales for small businesses.
Importance of flexible working hours for employee productivity.
Characteristics of monopolistic markets.

>> View more: Marketing Research Topics

Unique Business Research Topics

Business paper topics listed below are unique and challenging in the sense that they offer new perspectives and angles on the research, and they are not widely studied. It's also important to note that this category of research topic about business can cover ideas in any sector related to corporate world.

Virtual reality’s role in enhancing customer experience in luxury retail.
Artificial intelligence and human resources recruitment.
Using virtual and augmented reality in real estate.
LMS software for small businesses .
Greenwashing’s effect on consumer purchasing behavior.
Applying Internet of Things in predictive maintenance.
Virtual reality’s application in team building.
How mindfulness practices impact decision-making and productivity.
Application of augmented reality in e-commerce and retail.
Using blockchain technology in supply chain management.
Barriers to entering monopolistic markets.
How chatbots lead to employee satisfaction.
Emotional intelligence’s impact on effectiveness of leadership.
Impact of AI-generated content on company sales.
Effective advertising techniques for SMEs.

Controversial Business Research Topics

There are some research topics related to business that are controversial and can challenge widely held beliefs or societal norms. We’ve created a list of controversial business topic ideas below. You can choose any that interests you.

Automation’s impact on job displacement.
Corporate social responsibility’s role in addressing social issues.
Income inequality’s effects on firm performance.
Influence of Artificial Intelligence on privacy and ethical concerns.
Big data’s role in decision-making and potential biases.
Multinational companies’ impact on developing countries.
Sharing economy’s consequences on traditional industries and regulations.
Using blockchain technology in financial privacy and security.
How companies can be responsible for political lobbying.
Cannabis industry’s role in Canada’s economic development.
Ethical implication of AI in corporate world.
How surveillance affects employee privacy.
Effects of automation on the future of work.
Digital currency’s role in financial inclusion.
Social media’s impact on political polarization.

Business Research Proposal Topics

Whether you are an investor or a customer at a local grocery store, everyone is involved in some form of venture that prompts them to develop business research proposal ideas. Students in different academic levels may also be required to write a proposal before their research. Below are some business proposal topics to research that can help you explore your ideas.

Reducing workplace stress using virtual reality.
AI's potential impact on organizations venturing in healthcare.
How the current digital revolution has affected the corporate world.
Importance of video surveillance to organizations.
Potential solutions that private firms can implement to be economically secure.
Reasons why low self-esteem is detrimental at workplace.
Small independent organizations: lifelines in a world of giant franchises.
Solutions to the world's joblessness problem and how to implement them.
How workers’ motivation affects productivity.
A social problem: how altering consumer behavior affects retail sales.
Factors that determine the length of paternity leave given to employees.
The present-day world's environmental problems and their implications for business management.
Importance of leadership abilities in maintaining authority.
A methodical survey of investment approaches in real estate industry.
Comparing direct marketing with other types of advertisement .

Business Research Paper Topics for Students

Research topic ideas for business students can cover a wide range of areas, including management, marketing, finance, and operations. These themes are meant to be used as inspiration for students to conduct research on the business field and can be tailored to meet the specific requirements of the assignment. Research paper topics related to business may also be chosen from areas of interest such as customer service, digital marketing, e-commerce, and green business practices.

Business Research Topics for College Students

Business topics for college students provide an opportunity to conduct research and gain a deeper understanding of the various factors that drive organizational success. Here are 15 potential business topics to write about.

Ways to ensure diversity in the workplace.
Virtual and augmented reality’s role in enhancing customer experience.
Effectiveness of various quality leadership styles in different industries.
Corporate governance’s impact on organizational performance.
Digitalization and its influence on the news industry.
Effectiveness of Artificial Intelligence in personalization of marketing efforts.
How virtual teams affect productivity and communication of employees in an organization.
How does the sharing economy affect traditional industries and regulations?
Ways in which privacy concerns influence consumer purchase behavior.
How the Internet of Things impacts supply chain management.
Digital currency’s role in financial inclusion and inequality.
Different insurance forms for a company.
Benefits of personalizing a firm website.
The future of virtual reality in organizations.
How greenwashing affects consumer purchasing behavior.

Business Research Topics for MBA Students

Business research project topics cover a wide range of areas and can be tailored to meet the specific requirements of the assignment or the student's area of interest. These topics are also relevant to the current business environment and can provide MBA students with a chance to explore the various challenges and opportunities that companies face today. Highlighted below is a list of business research paper ideas that you can consider.

Digitalization’s impact on the financial industry and its regulation.
Artificial Intelligence’s role in the healthcare industry.
How corporate social responsibility affects financial performance and reputation.
E-commerce’s effect on brick-and-mortar retail firms.
Big data’s role in marketing.
COVID-19 pandemic on global trade and investment.
Importance of time management in an organization.
Using virtual and augmented reality in real estate and construction.
Digital transformation’s impact on the public sector and government.
Applying blockchain technology in logistics and transportation.
What are the sustainable firm practices that an organization should adopt?
How social media affects consumer behavior and decision-making.
Digital marketing’s role in the B2B industry.
Artificial Intelligence’s impact on human resources management.
The impact of political and economic changes on renewable energy.

Research Topics on Business in Different Fields

Business research topics cover various industries and sectors, including finance, healthcare, marketing, as well as logistics. They can provide insight into the different business challenges and opportunities that different industries face today. Researchers dive deeper into specific fields to understand how business practices and strategies differ, as well as how they can be improved. These research business ideas can also be tailored to match the specific requirements of the assignment or the student's area of interest.

International Business Research Paper Topics

International business topics for research can encompass various aspects of cross-border trade as well as investment, including market entry strategies, cultural differences, and global supply chain management. Listed here are 15 potential research paper topics on international business.

How cultural differences affect international business negotiations.
An examination of the challenges and opportunities of international franchising.
The impact of currency fluctuations on international business performance.
Different forms of international business ownership.
Role of international trade agreements and their impact on companies.
Brexit’s impact on international business .
Corporate social responsibility and its effect on international business reputation.
Impact of language barriers on international business communication.
How international organizations promote sustainable development.
Most effective market entry strategies for emerging markets.
Political and economic instability’s role in international trade.
Role of technology in facilitating cross-border e-commerce.
Impact of international enterprise on host-country workers.
Influence of international ventures on environmental sustainability.
International business’ influence on local cultures and traditions.

Business Law Topics for a Research Paper

Business law research paper topic ideas can encompass various legal issues that organizations face, including contract law, intellectual property law, and corporate governance. Here are 15 potential research paper topics for business law class.

Effectiveness of different forms of alternative dispute resolution in business disputes.
Consumer protection laws.
Challenges and opportunities of cross-border litigation in international business.
The effects of corporate governance on organizational performance and accountability.
Securities laws on initial public offerings and capital raising.
The role of intellectual property law in protecting innovation and creativity in the digital age.
Challenges and opportunities of merger and acquisition regulation.
The impact of labor laws on human resources management and recruitment.
Effectiveness of different forms of corporate social responsibility in addressing social and environmental issues.
The role of competition law in promoting fair competition and protecting consumer welfare.
Limitations of international trade law and its impact on firms.
Data privacy laws on company operations and decision-making.
Contract law on e-commerce and online business.
The role of property law in real estate and construction enterprises.
Limitations and opportunities of corporate governance in family-owned firms.

Check more: Law Research Paper Topics

Research Topics in Business Administration

Business administration research topics can encompass various aspects of organizational management, including leadership, strategy, and operations. They are also relevant to the current business environment and provide an opportunity to explore challenges that companies face in the field of business administration. We’ve compiled a list of business administration topics for a research paper that can be helpful to you.

Effective leadership styles for different types of organizations.
The impact of organizational culture on employee engagement and performance.
Opportunities and limitations of virtual teams and remote work.
The effects of innovation management on organizational performance.
Digitalization’s impact on organizational structure and processes.
The role of project management in driving organizational success.
Reasons to implement mergers and acquisitions.
The impact of corporate social responsibility on organizational reputation and brand image.
Automation and machine learning influence organizational processes and decision-making.
Human resources management’s role in promoting a healthy and inclusive work environment.
Limitations of international expansion.
The impact of data analytics and big data on organizational decision-making and performance.
Effectiveness of different organizational change management forms.
Operations management’s role in driving efficiency and productivity.
Sustainable firm practices and their impact on organizational performance.

Business Management Research Topics

Are you specialized in management and looking for related business management research paper topics? This article lists business report topics below that can be useful to you.

Applying artificial intelligence in business management.
Gig economy and its impact on workforce management.
Innovative Human Resource practices to improve employee resilience during the COVID-19 pandemic.
Ways to promote sustainable development in an organization.
How virtual reality impacts human behavior and well-being.
The use of technology in strategic management.
Gender disparity and discrimination in wages.
Strategies to encourage more women leaders in organizations.
Team building strategies.
Connection between labor productivity and salary.
Enhancing employee retention rate.
Conflict management in a company.
Ways to motivate employees.
Social media’s impact on business.
How do you ensure diversity in leadership?

These topics cover a wide range of areas and can be tailored to meet the specific requirements of the assignment or the student's area of interest. They provide insight into the field of business management and can help equip you with necessary skills needed in that study area.

Business Ethics Topics for a Research Paper

Business ethics research paper topics can encompass various issues related to moral and ethical principles in the business world, such as corporate social responsibility, diversity and inclusion, and integrity in decision-making. Highlighted below are topics for a business ethics essay or paper that you can consider.

Corporate social responsibility and consumer trust.
Forms of corruption in private sector organizations.
Ways to promote sustainable development.
Diversity and inclusion policies.
How corporate governance impacts organizational integrity.
Forms of whistle-blower protection.
Organization’s role in addressing social and environmental issues.
Challenges of implementing a code of conduct.
Ways to enhance organizational reputation and brand image.
Different forms of corporate social responsibility reporting.
Principles of ethical management.
The impact of ethics on employee engagement and motivation.
How to address issues of social and environmental justice.
Business ethics’ impact on the financial performance of a company.
How do companies address human rights issues?

Business Communication Research Topics

The success of a business depends significantly on the communication between stakeholders. Business communication topics can include different aspects within and between organizations, including cross-cultural, digital, and crisis communication. If you want to study it, here are some business research topics ideas to consider.

Essential digital tools used in business communication.
Forms of multimedia communication in organizations.
Communication’s role in promoting a healthy and inclusive work environment.
Cross-functional communication in organizations.
Communication technology’s impact on networking and relationship building.
Forms of internal communication in different industries.
How communication promotes transparency and trust.
Ways of communicating during mergers and acquisitions.
How communication technology impacts the financial industry .
Nonverbal communication in firm interactions.
Using social media in organizational communication.
Enhancing team dynamics and collaboration through communication.
Crisis communication in the digital age.
Language barriers in international organizations.
Intergenerational communication in the workplace.

>> View more: Communication Research Paper Topics

Business Speech Research Topics

Research topics in business include various aspects of oral communication in the corporate world, such as public speaking, presentations, as well as pitch deliveries. Do you have a speech that you want to deliver related to enterprise and still not sure of the topic to choose? Here are general business research topic ideas you can use.

Types of corporate crimes you should look out for as our employees.
Never be afraid of your competitors.
How to deliberately think and plan for your success.
Moving your company a generation ahead.
How to ensure effective leadership in your company.
How to reward your employees.
Ways to motivate your employees.
Encouraging innovation in your firm.
Why should everyone have a business plan before starting one?
How we can deal with breach of contract.
Types of insurance cover we should consider for a company.
Ways to improve our company’s reputation in public.
How to write effective business letters.
Why we should actively participate in corporate social responsibilities.
How to increase our sales.

Read more: Demonstration Speech Ideas for Students

Business Debate Research Topics

Business research questions for debate involve various aspects of public discourse as well as arguments in the corporate world, such as ethical dilemmas, industry trends, and policy decisions. These themes can provide an opportunity to explore different perspectives and arguments on a particular issue and to evaluate their strengths as well as weaknesses. Some of the debatable business research project ideas include the following:

Is investing in stocks like taking a chance on the lottery?
Do you think cryptocurrencies should power the corporate world?
Is it true that men account for more successful company owners?
Do women fare better than men in the corporate world?
When it comes to commerce, how trustworthy are cryptocurrencies, and how does advertising them increase their customer base?
Are corporations with a global reach causing more harm than good?
If a company invests in advertisements, do they see a return on its investment?
Do jobs in cooperation constitute a new form of slavery?
Should it be possible to blend politics with corporations?
Do you think getting an MBA is worth the cost?
Does technology make people less productive?
Are companies overlooking the issue of cybersecurity?
Has the introduction of emails improved communication within companies?
Is artificial intelligence bad for the corporate world?
Unlike theft, infringing on copyright does not deprive the victim of the original product.

>> Read more: Political Science Research Questions

Bottom Line on Business Research Paper Topics

There are numerous categories of topics for business research paper. The chosen topic should be a reflection of your expertise. Before deciding on the research paper topic about business to write on, you must first establish your specialty besides ensuring you have the necessary facts as well as resources. Provided in this article are 250 business research ideas. Feel free to choose from any category depending on your area of interest. Don't forget to proofread as well as modify your final paper several times before submission. All the best! Just in case you need to conduct a study in another field, remember that we have a huge arsenal of topics in various disciplines. From psychology research topics to sociology research paper topics , you can spot any title idea for an A-grade work.

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Business Research Topics | Best Ideas For Your Papers

What is a business research? Business research is the method of obtaining factual information in all areas of business and the use of such information to maximize sales and profit. You can do business-related research for almost anything. It is, however, vital that you aim the research at helping people or organizations make wise and informed decisions.

This article focuses on the various aspects of business research, such as business law, business ethics, business proposal, international business, business management, business speech, business debate, and controversial business topics.

Why This List of Business Research Topics?

Writing a successful business research paper starts with getting the basics right. While many think they are ready for a business research project, they somehow always get stuck at the very first step: choosing business topics. Even after trying the conventional techniques of preliminary research and brainstorming, many are still unable to come up with great business research topics. This article aims to help you find exciting business topics. The exciting thing is that we don’t just give you a small range of business-related topics to choose from – we have 100!

Here is a list of some hot business essay topics to set the ball rolling. Our list of interesting business topics makes this not just a typical list, but one to give you an outstanding business research paper. This list contains 100 examples of business research topics and will be of great help!

So if you need some business topics for a research paper or presentation, be assured that you’re in the right place!

Controversial Business Topics

Free Market Capitalism
Lower minimum wage and job creation.
Would a minimum wage trap people in poverty?
Is outsourcing an Ethical Practice?
Outsourcing: Theories versus findings.

International Business Topics

Students offering business courses should endeavour to do some international business research that addresses critical issues affecting international trade. Here are some international business research topics which will come in handy.

Surviving International Competition: A Critical Analysis of the Strategic Measures Employed by Local Companies.
International Investment: The Importance of Educating the Public on the benefits of international investment.
Business at Sea: The Importance of Instituting and Implementing Environmentally-friendly Approaches.
Transforming Small Local Businesses into widely Recognized International Brands.
Human Resources: Effective Strategies for Maintaining Largely Diversified Organizations.
Branding: Effective Strategies to Provide a Competitive Advantage for International Businesses.

Business Proposal Topics

The business culture is taking over the world today, and with it comes quite a lot of issues and concerns in how we go about our daily activity. Whether you are a business tycoon or a customer at a grocery shop, everyone is involved in some form of business. Below are some business proposal topics to help you pitch that business idea.

Economic Problems: Possible initiatives to protect small businesses.
American Business Sector: Possible solutions to the decline of trust.
Local Businesses: Providing necessary support to avoid suffocation by huge chains.
Global Unemployment: Strategies and solutions to the problem of unemployment.
Stakeholders: Their impact on the success of a business.
Employee motivation and its effect on employee performance.

Business Speech Topics

Do you have a business speech to deliver and still not sure of the topic to focus on? Here is are some general business speech topics for you!

How to think and plan strategically.
Interpersonal and Family Relations.
How to make a sales pitch.
How to Move Your Business A Generation Ahead.
Reducing and resolving conflicts in family businesses.
Leadership Development and its importance.

Business Law Topics

Business law is a thriving area of business which grabs the interest of many people. Business law helps to govern the dealings in the commercial world. We thought you might need some business law paper topics ; hence this list of current juicy research topics on business law.

Bankruptcy Fraud: Legal identification methods.
Sexual Harassment Lawsuits: Its Avoidance within the company.
Trade secrets: When does it become “too secretive”?
UK Business Laws: A Review of the Legal Standing and Protection of Creditors.
Foreign Entity Registration: A comparative review of legal guidelines and implications for foreign businesses in the UK and Europe.
Trademark infringement: Possible defences to this offence.
E-commerce Practices: US legal implications on the workforce.
Data Privacy Laws: Their impact on business operations.

Business Ethics Topics

Another exciting area of business research is business ethics. With some excellent business ethics research paper topics, you’re well on your way to writing a unique paper. Here are some juicy business ethics paper topics/business research topic examples to get the ball rolling!

Gender Discrimination: A close investigation of its impact on employee performance in an organization.
Organizational Environmental Pollution: A critical look at its effects on consumer trust levels.
Labourer Abuse: Analyzing its repercussions in the construction sector.
Profit Seeking: A critical evaluation of its impact on product quality.
Advertisements: An Expository Study of the effects of misleading advertisements on consumer trust.
Gift-giving by Pharmaceutical Representatives: Any strings attached?
Business ethics: A Philosophical approach.
Ethical issues in governing a corporation.
Ethical conflicts: Avoiding religious, political, and cultural arguments at work.

Business Communication Topics

To be successful in business, one must be able to communicate effectively in areas such as selling ideas, persuading potential customers, communicating with employees, etc. In business, communication may as well be everything! Here are ten fantastic topics for your business communication research paper!

The effect of internal business communication on the external image of a business.
The Impact of Interactive online communication on public relations outcomes.
Interpersonal Communication: The Influence of Culture on interpersonal dialogue.
The impact of Computer-mediated Interaction.
Business Communication: Exploring different mediums and channels for effective communication in business.
The effect of intercultural information exchange on closing business deals.
Business Negotiation: A language-centred activity.
Symmetrical Dialogue: A critical look at the processes involved.
Business Negotiation: Styles in intercultural dialogue.
Exploring the differences between business communication and general communication.

Business Research Topics for MBA Students

Are you an MBA student in need of business research paper topics? Here are some hot ones just for you!

Organizational Culture and its influence on innovation management.
Environmental issues and their effect on business management in the world today.
Leadership Skills and its impact on organizational control.
An analytical overview of investment strategies.
The influence of online marketing on start-ups.
Direct Marketing versus Creative Marketing.
The power of advertising on consumer behaviour.
The impact of employee turnover on Organizational profit.
Globalization and its impact on small scale industries.
The e-commerce industry and its effect on the world today.

Business Management Research Topics

With the many facets of business management, finding a hot topic could be very challenging. Here are ten great ideas for research topics in business management.

Employee benefits and its effect on employee productivity.
The intricacies of managing conflict in the work team.
Start-ups: A look into the issues that occur during business start-ups.
Excessive work: Business consequences.
The evolving nature of work teams in meeting the requirements of the future.
Leadership strategies and Inter-organizational networks.
Product and service improvement in a strategic partnership.
How to manage crises in an organization.
Impact of total quality management practices on customer retention and satisfaction.
Effective time management as a tool for organizational survival.

Business Informative Speech Topics

Are you in particular need of business informative speech topics? Then you’re in the right place! Here are ten business topics which are full of juice!

Ergonomics in the workspace: How desks, chairs, and tables affect physical poses for sedentary workers.
Why there are corporate loans and special grants for women start-ups.
Standards in Creative and Financial Accounting: What is right or wrong?
Copyright protection: The what, the why and the when.
Outsourcing to third parties: When, why and how.
Why you have to back up trade secrets with a signed confidentiality agreement.
What are the types of insurance?
The 24-hour economy: How to manage risk under pressure.
Benefits of human resources and how to develop social skills.
How safety programs and working conditions relate to productivity.

Business Persuasive Speech Topics

A persuasive speech is a speech delivered with the intent of bringing about a change in the ideas or viewpoints of others. Here are ten business compelling speech topics to wow your audience.

Your business will fail if you lack social intelligence.
Why you need both short and long-term goals in business.
Why Introverts could make better entrepreneurs.
Why you must have a business plan.
Business Mentors: why every business person needs one.
The secret in sending past clients thoughtful gifts.
Social Media: Why you should take full advantage of it for your business.
Placing higher values on experience than qualifications.
Parenting: why new fathers should also get paid time off to help with the baby.
Why gut instinct is still essential in hiring.

Business Debate Topics

It is usually challenging to choose business debate topics because you must select a business debate topic which you find interesting. We have prepared some hot business debate topics to help you in your essay.

Multinationals: Doing more harm than good?
Corporate jobs: A new form of slavery.
Stock market: is it related to gambling?
An MBA will not make you a good business leader.
An MBA is worth the cost.
Business and Politics: Should they be mixed?
Should the world run on a cashless economy?
Cryptocurrencies: Are they reliable in business?
Advertisements: Profitable to business?
Women: Better business managers than men?

So here we are! One hundred business topics which cover different areas in business. Are you ready to take your writing to a whole new level? These topics will set you on the right path faster. Don’t forget to proofread and edit your paper thoroughly before turning it in. Good luck!

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Business Research Topics For Students

When pursuing business programs in colleges and universities, students are required to write papers or do my thesis on business research topics. The major challenge for most students is choosing topics for their papers. A vast majority of them are stuck in this step because they fear choosing a topic that is not interesting or too broad and end up with poor grades.

Nevertheless, many inspirations in the contemporary can guide you when choosing business topics for a research paper. Whether you are pursuing a bachelor’s degree or preparing for your Ph.D. defense, there are many topics that you can write about. You just need to choose a topic that you will be interested in researching and writing a paper about.

How to Find Business Research Topics

Best business research paper topics, examples of business-related research topics, business management research topics, business law topics for research paper, international business research paper, business administration topics, argumentative business topics, business communication topics for presentation, business persuasive and informative speech topics, business debate topics, qualitative research titles about business for your dissertation, mba research paper topics, entrepreneurial research topics, business intelligence topics, the most asked business research paper questions, where to get help with business research topics.

There are many factors to consider when choosing a topic for a research paper about business. They include the following:

Whether your professor provides the topic scope and if you are permitted to change it.
Whether you have been given a thematic area within which to choose a topic.
Whether you have specialized in a specific subject.
If you have the total freedom to choose your topic

If you have complete freedom to choose your topic, start with a little research. For instance, you can read news websites, analyze successful companies and corporations, or track problems that other people write about. If you still don’t find a topic after doing this, consider the examples of business research topics provided here.

Your choice of the best topic for your business paper should depend on the field you are interested in. Additionally, your topic should be engaging and related to your study program. It should also enable you to conduct extensive research and come up with facts to back up your argument. What’s more, the best business topics for research papers grab the readers’ attention.

This explains why many students get nervous or struggle when required to choose topics for their business papers. Nevertheless, students cover many topics and subjects during their studies. What you learn in class can, therefore, be your inspiration when choosing topics for business research papers. But, if you find it hard to come up with a topic for your research paper, the internet has many samples that you can consider.

Though there are many sample topics to consider when writing a business research paper, your choice should depend on your study level, the field of interest, and assignment requirements. Here are different categories of business research topics for college students and their examples.

Business Ethics Research Paper Topics

Business ethics is a study field that gives students the freedom to choose from different topics. For instance, a student can choose a topic in this field around duties, morality, integrity, and business behavior. The increasing business ethics issues widen the range of the topics students can choose from in this category. What’s more, business ethics cover ethical conflicts between individuals and groups of employers, employees, customers, and the surrounding. Here are examples of topics for research papers in this category.

Effects of Moral Principles on Business Decisions
Causes of Unethical Conducts in Workplaces
Should Businesses Be Honest with their Customers All the Time?
The Psychology and History of Business Ethics
Examples of Moral Judgment that Doesn’t Work in Business
How Ethical Mistakes can Lead to Business Bankruptcy
Are Business Ethics the Same for the Manager and the Personnel?
How to Avoid Sexual Harassment at the Workplace
Why is an Ethical Code Important for Companies?
Taking Responsibility for the Corporate Ethics of a Company

The fact that people engage in different businesses creates a chance to research common topics like workplace honesty and general topics like environmental protection.

When writing a business management research paper, it’s important to come up with a researchable and interesting question. This can be a challenging task because there are many facets and resources in the business management field. Nevertheless, it’s still possible to find a focused, narrow question that forms the topic of a research paper. Here are examples of topics for business management research papers.

Conflict Management in a Work Team
The Role of Women in Business Management
Issues that Affect Management of Business Startups
Consequences of Excessive Work in Business
Why You Should Start a New Business After One Fails
Importance of Inter-organizational Leadership and Networks
How to Manage Organizational Crisis in Business
Product and Service Development in a Strategic Alliance
Innovation and Network Markets as a Business Strategy
Social Enterprise and Entrepreneurship

Business management research paper topics should not be too narrow or too broad. Nevertheless, there are many topics on enterprise, trade, commerce, and other subjects that you can explore because they all require extensive research.

A business law topic is not easy to find. That’s because your topic should attract the attention of your reader and relate to the broad field of business law. As such, you should narrow down your topic to something more focused. Here are examples of topics for business law papers.

How Do You Define Authority Before You Start Business Negotiations?
Insider Trading- What Does it Mean in the Contemporary World?
Are Alcohol Consumption and Sale Laws Beneficial to the Public’s Wellbeing?
Should Some Corporate Crimes Warrant Death Penalty?
Can State Officials Succeed when Dismissed for their Implication in Corruption Cases?
How Marijuana-Based Businesses Interact with the Federal and State Law
What Should a Business Do to Ensure that Its Former Employees Do Not Join Its Rival Firm?
Should Author Protection for Written Work Be Done with Nom de Plumes or Legal Names?
How can Non-Disclosure Agreements save a Company from Disgruntled former Employees?
How is Copyright Law Favorable to an Artist or a Singer when the Recording Company represents it?

Though there are many business law research topics , it’s important to choose a topic that you are personally interested in to make writing your paper an interesting task.

International topics allow students to explore global business subjects. These topics can be more complex though lucrative. It’s not surprising that this category comprises mostly of business research topics for MBA students. Here are examples of international topics for research papers.

Is Social Media Presence Important for Companies Around the World?
How Does War between Countries Affect Businesses?
Examples of Companies that Have Failed in the International Markets and Why How Do You Spot a Small Business that is Likely to Become a Successful Multi-National?
What Languages are Likely to Be International Business Languages in the Future?
Should international companies be forced to supply healthcare services to full-time employees?
Should maternity leave in international business be increased?
Should recruiters be allowed to ask questions about an applicant’s personal life?
Should we attempt for an equal representation of male and feminine leaders within the workplace?
Should social media sites be blocked at work?
Casual dress codes and the corporate world.
International businesses and their influence on national businesses.

International topics for research papers should be current. They can’t be too general or too narrow. If your topic is too general or too narrow, you will be writing a paper that won’t delve deep or say much. This won’t earn you the grade you desire.

Topics on business administration give students a chance to explore something innovative. However, choosing a topic in this category can frustrating because there are many options available. Here are examples of business administration topics.

How Advertisement Affects Consumer Behavior
How Wages Affect Employees’ Productivity
How Staff Motivation Affects Productivity
How to Measure Employee Retention Rate
Customer follow-up techniques as after-sales methods.
Why business will harden you
Emotional intelligence
Equal opportunities for both sexes
Good governance ethics and social responsibility.
The way to cope with a breach of contract.
The various external factors affecting employee retention.

When writing a business administration research paper, it’s important to choose an effective topic that you can research and present properly. It’s also important to consider the field you are interested in and the goal of writing your paper. An ideal business administration topic is one that you are interested to learn more about.

Argumentative business papers use the existing, published materials and literature. So, when choosing business research proposal topics in this category, students should explore the existing information first. This will enable them to use the existing data when presenting their understanding of the topics argumentatively. The major challenge is to choose a topic that relates to your field of business study. Here are examples of argumentative business topics.

Acquisition vs. merger- Which one is better?
Businesses that Focus on Market Vs. Businesses that Focus on Products
Is Offering Better Value to New Employees a Wise Move?
Can Business Develop Leadership through Practice and Learning?
Is it Wise for a Company to Exploit Labor in Maximizing Profits?
Investing in Digital Marketing and Social Media Campaigns- Does it Capture the Audience Attention?
Monetary Incentives Versus Personal Acknowledgement and Fringe Benefits
Is having a crypto investment risk for businesses?
Is there a bias against the workplace?
Is it possible to work while stressed?
Why are there corporate loans and special grants for females’ start-ups?

Before you decide to write a paper on an argumentative business topic, it’s important to establish your position. Make sure that you have evidence or you can find facts to support your position. Your idea should be put on a pedestal when making your argument.

Business communication is solely the act of sharing and distributing information between people within and outdoors a corporation and how the staff and management communicate to assist out organizational problems. The best researchable business communication topics for presentation include:

Social media usage
Non-verbal communication
Giving proper feedback
Communicating decisions during an issue or crisis
Business and email etiquettes and manners
Usage of company blogs
Role of influencers for building a brand
Impact of social media for workers
Differences between qualitative and quantitative data analysis
Secrets of advertising and marketing

You would have to note that these are two different things; informative speeches support educating and training. In persuasive speeches, you’re imploring that they participate in something or buy something. Some business persuasive and informative speech topics include:

Ergonomics in the workspace
Standards in creative and financial accounting
Understanding business copyright protection
What are the categories of insurance?
How to develop healthy work skills
How safety programs and dealing conditions relate to productivity
Conflict Management Strategies
How to create a comprehensive and viable business plan
Opportunities of internet advertising.
Internal control of resources.
What is a career break?
What impact do oil price fluctuations have on businesses?
Ways to draw in customer attention.
Time management
New fathers’ paternity leave.

Debate may be a valuable way of communicating and also persuading people. Interesting business debate topics for you include:

Can companies be trusted?
Are our casual dress codes beneficial for the company?
Employee drug test: yes, or no?
Should dating within the workplace be allowed?
Should companies spy on employees on social media?
Companies should be forced to produce health care for full-time employees.
Are employees that employment from home productive?
Does job satisfaction help in productivity?
Men should stay longer off for paternity leave.
Non-financial incentives and financial incentives – which is better?
How to put in place strict work policies.

Qualitative business research has to do with the creative and investigative analysis of intangible and inexact data. Here are some qualitative research titles about business for your dissertation.

Handling backlash during a project program
Ways to relieve pressure for strict work deadlines
Time management essence in goal setting
Managers should be flexible in their decisions.
How to manage an organizational crisis in business and work
What is a product development and how to do it the right way?
Major types of business insurance
Ways to enhance short and long run career plans
Networking for a successful manager
Harassment within the workplace.
Telemarketing ideas for tiny companies.

MBA is a prestigious postgraduate qualification outlining key business practices and is valued by top employers. Great MBA research paper topics include:

Gender representation in advertising
Impact of workplace diversity on company culture
Result of emotional branding on customer loyalty
Steps to run a successful retail business.
Molestation should be taken more seriously within the workplace.
Should business strikers be fired?
Strong unions are necessary for the economic process.
How do team-building events foster unity in the workplace?
To be a business owner, you need to learn to be organized.
Top ten strategic e-marketing issues.
Business and politics: should they be mixed?

This develops methods and tools for founders, which are given to start-up companies. To go in-depth, here are some entrepreneurial research topics:

Entrepreneurship skills acquisition and product innovation
Determining the impact of technological advancement on entrepreneurship in a company
Determinants of entrepreneurial innovation in an organization
Role of entrepreneurship in solving unemployment
To be a good business owner, you must learn to be well-organized
A way to promote the business without a marketing budget?
The right technique to write effective business letters
Important business ethics for running a startup
Negotiation techniques every manager must-have.
Recruitment and staffing decisions are crucial to the success of any business.
How performance-related pay can enhance motivation in the workplace.

Business intelligence ensures business owners and employees are at the top of their game at all times. Business intelligence topics worthy of consideration include:

Role of human resources in company development
Impact of organizational culture on employee performance
Evaluating the impact of strategy and leadership for organizational development
Factors influencing employee motivation.
SMEs and their risk management approach.
Ageism within the workplace
Impact of advertisement strategy on consumer behavior.
Data analysis implementation for business intelligence
Knowledge management for organizational knowledge generation
Research on knowledge extraction using data processing for business operations
How poor leadership can bankrupt a business.

A great business research paper requires a relevant subject and one that may distinguish it from other papers. Frequently asked business research paper questions include:

Repackaging a product: is it possible to avoid copyright infringement?
Is it possible for a father to require paternity leave at work?
What are the best methods of identifying bankruptcy and fraud?
Can discrimination affect the work environment?
Should companies provide penalties for smoking employers?
How does piracy influence the gaming business?
Is there anything like the law of molestation at the workplace?
What causes favoritism in the workplace?
15 Ways to start an e-business successfully
How is the worldwide pandemic changing international business strategies concerning different sectors?
What are the best training and development tactics in the office?

Topics for business papers fall into different categories. The choice of your topic should reflect your subject area or study field. But, above all, your topic should capture the readers’ attention from the moment they come across it. It should also be straightforward, original, and specific. That means you should understand your study field well to select a good topic. Therefore, conduct some research before you choose a topic for your business thesis or research paper. Besides, providing good topics for you, we can also help you with your business research paper topics.

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The Top 10 Most Interesting Business Research Topics

Interesting and relevant business research topics are vital for students pursuing an MBA or an undergraduate degree in business . Aside from helping you get excellent grades in school, they can help you understand business problems and come up with solutions to vital business research questions.

Choosing a single business research paper topic can be daunting. There are tons of exciting topics to choose from. This article provides several examples of business research paper topics that can inspire your next paper or research project.

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What makes a strong business research topic.

A strong business research paper topic is clear, concise, well-phrased, and easy to understand. It is devoid of unnecessary jargon and may contain relevant business terms and widely known abbreviations. It also lays the foundation for the entire paper, summarizing the scope and aim of the business research project.

Tips for Choosing a Business Research Topic

Brainstorm: When choosing a research topic, begin by brainstorming topics that strike your interest or that you have substantial knowledge about. Make a list of ideas as you go.
Consider keywords and hot topics: Think about trends and hot topics in your field and academic network. Skimming the table of contents in a recently published business journal can be very helpful in this regard.
Research: Next, read up on your keywords to help you form possible topics for your research paper. Conduct a literature review to see what other researchers have discovered and how your research can add to the existing body of knowledge.
Sort your ideas: After your preliminary research, take your ideas and sort them into categories. For instance, keep topics on business law separate from international business topics.
Narrow down: Finally, narrow down your options. At this stage, consider the cost of running the project, your level of expertise, your interest, and the availability of research materials. Eventually, you’ll arrive at a single ideal research topic.

What’s the Difference Between a Research Topic and a Research Question?

A research topic is a subject that forms the foundation of your research paper—for example, the impact of gender discrimination. Your topic scope here may be fairly broad.

By contrast, a research question articulates a specific problem that your research aims to solve. Answering research questions should be the objective of your study or thesis. One example of a strong research question is “How do cultural contexts affect the impact of gender discrimination in privately owned companies?”

How to Create Strong Business Research Questions

Creating strong business research questions follows the same rules as choosing strong business research topics. However, this time you have to ask the following questions: how, why, and who? Research questions should relate to your topic of study. They should be clear, straightforward, and answerable.

2. Modern Methods of Increasing Employee Productivity

Monetary incentives, healthy work environments, and excellent work-life balance keep workers motivated and improve productivity. This research can explore the pros and cons of each method and its potential implications on employee motivation and morale. You can use data analytics methods to assess the effectiveness of these strategies.

3. Brand Influencing and Social Media Marketing Strategies

The International Chamber of Commerce formulated the international code of conduct on direct selling to guide local and international business marketing operations to ensure fairness in highly competitive business environments. Such online marketing operations include social media marketing and brand influencing.

4. Analyzing the Role of Copyrights and Trademarks in Business Transactions

Copyright, patent, and trademark policy are essential legal doctrines that prevent business people from unfairly profiting from others’ creations. When two businesses enter into a transaction, several potential issues could arise. One such issue is the protection of intellectual property. The purpose of this research is to explore the role copyrights and trademarks play in maintaining fair business transactions.

5. Analyzing the Structure of Transactions and the Role of a Director’s Guarantee in Business Law

Transactions, specifically in business law, play a significant role in the stability of companies. This paper on business law aims to analyze business laws and the structure of transactions. It will also recognize the role of a director’s guarantee in ensuring these aspects function to maintain the stability of companies in the American business sector.

6. Challenges to Transforming Small Local Businesses into Global Business Brands

Scaling a start-up or a small family business into a global brand involves several factors, including financing and financial management , technology, management, and the business environment. By studying international brands like Walmart and Spanx, you can identify core challenges that impede scaling and suggest solutions ranging from innovation management and technological innovation to a possible change in government policies.

7. Ethical Issues in Modern Business Management

Business ethics is a core aspect of business management . It defines the right and wrong ways of conducting business and guides business managers in the day-to-day running of their enterprises. With this research topic, you can explore ethical issues a business leader faces in the modern era, such as business corruption, harassment, and discrimination.

8. The Economic Development of Developing Economies in the Emerging Digital Economy

The United Nations Conference on Trade and Development’s 2021 report revealed a fast-rising global data-driven digital economy. It also sparked several questions regarding the divide between developing economies and their developed counterparts. Some areas of focus were poor internet connection and lack of technological infrastructure.

9. The Role of Business Negotiation in Driving Sales Performance

With this topic, you can focus on the role of different negotiation tactics in achieving desired outcomes for both the organization and the customer. Managers can use these findings to help their team members negotiate more effectively and achieve better results.

10. The Role of Social Entrepreneurship in Societal Transformation

Social entrepreneurs are business start-ups formed with the primary aim of solving a societal problem and upholding moral principles, turning profit-making into a lower priority than it might be otherwise. You can study the business plans and business models of these kinds of ventures and highlight their roles in bringing about sustainable development and other forms of positive social change.

Business Research Questions

Do employee diversity and internal business communication play an essential role in productivity?
How can small companies impact global change?
What are effective strategies for maintaining vastly diversified organizations?
What role does human resource management play in ensuring proper crisis management in small businesses?
What is the role of start-ups in global business?

Choosing the Right Business Research Topic

Choosing the right business topic can be challenging, but it is essential to writing a compelling paper. Make sure to pick a topic that interests you. Also, ensure that your topic meets your professor’s requirements for the assignment.

Having a good research topic is the first step to writing an excellent research paper because it lays the foundation for the entire piece. Conduct in-depth research and take advantage of any resources available to you to facilitate the process.

Business Research Topics FAQ

The difference between quantitative research and qualitative research is that quantitative research uses numerical data to analyze problems, and it relies on statistical sampling and mathematical models to arrive at conclusions. On the other hand, qualitative business research collects data through interviews, focus groups, and observations.

You can find strong business communication research paper topics on research websites like Google Scholar and ResearchGate. You can also check many other online resources for suggestions on dissertation topics in business communication.

When starting a business, you should research your industry, target market, and competitors. It is also necessary to study business law, organizational behavior, and financial management.

Some examples of business research questions on racial and gender discrimination in the workplace include:

How does implicit bias impact employees and businesses?
What can companies do to prevent or mitigate discrimination in the workplace?
How can we create a more inclusive workplace for all employees?
What are the best practices for handling discrimination complaints?

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The 70 Best Business Topic Ideas for Presentations and Research Papers for College Students

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Education is not just about listening to instructors expound on theories and learning from their lectures. A good part of life for college students also revolves around doing presentations and writing research papers; therefore, you will need to acquire an excellent research topic about business.

Business topics for presentations and research papers range from traditional ideas, such as business management and economics, to more modern topics, such as digital transformation and e-commerce. In any case, a good research paper and presentation topic will be meaningful, timely, and interesting to an audience.

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A research paper is a good measure of a student’s understanding of the topic. It allows them to apply what they learned by tackling certain subjects relevant to their course. By developing their ability to communicate through oral and written exercises, research papers shape the accuracy and integrity of your thoughts. Let us help you find the right research topic about business!

Why Choose the Right Business Topic Ideas?

A great business research paper requires a topic that is relevant and one that will distinguish it from other papers. While business is prevalent in society and the global stage in general, it is still not that easy to frame a topic that will be fresh and applicable to today’s world.

After all, thousands of research have already been done when it comes to business. It can be a real challenge to find something that has not been studied yet or add anything new and valuable to those that already exist. But it is indeed possible to look into the present situations and developments and identify new angles from existing research to make it applicable in the modern age.

Choosing the right business topic ideas will give you an easier time when you need to do research and start writing it. A good topic considers your field of interest and your subject, leading you to a research paper that will not only help you acquire the best grades but also expand and test your knowledge and research skills. And because writing a research paper should factor in social impact, it requires extensive and consistent study as opposed to sporadic and casual reading.

Tips for Picking the Best Business Topic Ideas

When starting a research paper or class presentation, the most challenging part is always getting started. It is ideal for students to develop the skill of producing a good research topic. These tips might help.

Brainstorm for ideas on your field of study. You can do this by asking the right questions, such as “ What problems do businesses face these days?” You can also get inspiration from the news regarding business, finance, and economics.
Prepare a list of keywords and concepts to choose from. Use this to form a more focused research topic as well.
Read up on the chosen keyword or concept. When you’ve decided, start to learn more about it by reading the background information for a good overview.
Give the topic a greater focus but be careful not to make it too broad or too narrow. To be sure, keep the subject limited in the areas of geography, culture, time frame, or discipline.

Business Topic Ideas for the Different Fields of Business

Business communication.

It is common for information to be shared between the company and its employees or the company and its customers. Effective communication within or outside of the business is vital for a company to function. Business communication is a continuous process that can be done in many ways and various channels.

When a business has good communication with its internal and external affairs, it can run smoothly. It is vital in transmitting information that can impact the industry and its success. For business communication students, finding a topic that can best suit their research papers is not that hard when they understand its importance and how it can affect the running of a business.

Here is a list of topic ideas that can help business communication students:

The different ways men and women communicate in the business environment
The effects of good business communication on business development and growth
Communication and its relation to marketing effectiveness
How effective communication can help in dealing with global companies
The theories of communication and their different roles in the corporate world
How communication influence decision-making within the company
The effect of communication in overcoming business challenges
Effective communication skills in the management sector
Convincing customers to buy products through good communication
How business communication and effective marketing go hand in hand

Business Administration

When it comes to business administration programs, students are required to think of research topics that resolve a particular subject in an area of specialization. The issues are not expected to be broad or new; instead, they must be able to get the message across regarding the areas covered by the degree program. It can be ideas on business management, leadership skills, communication methodologies, business policies, trade, and commerce, or financial management.

Here are some of the relevant and exciting topics for business administration:

How does management affect an organization’s performance?
The effects of advertisement on consumer behavior
In what ways can human resources promote industrial harmony?
The Impact of staff motivation incentives on productivity
The everyday challenges of small and medium enterprises at the start of trade
Short-term management and its risks
How does corporate sustainability affect the organizational process?
Weighing the pros and cons of startup and established companies
The strategy of corporate sustainability
The roles of budget analysis and budgetary controls on an organization’s operation

Business Ethics

There is a connection between ethics and global business. Two of the essential foundations of global commerce are business ethics and corporate responsibility. Studying Business Ethics is vital for many Business majors. This is where they learn how businesses should treat their employees and other organizations in global and local contexts.

Today, the business environment has changed drastically, owing mostly to government policies and political stability. To keep up with the current dynamics, ethical principles and moral-ethical problems must be advanced.

Courses related to business ethics must carefully choose topics that address common issues and improve businesses in terms of ethical practices. Some of the ideas students can explore for Business Ethics research and presentation include:

The impact of gender discrimination on employees’ performance
The effects of a company’s environmental practices on consumer trust
Examine the repercussions of abuse of laborers in the construction industry
The connection between profit-seeking and product quality
Misleading advertisements and their impact on consumers’ trust levels
The importance of trust in modern economics
How do companies make a difference to global problems?
Are companies accountable when consumers misuse their products?
The ways a company can create a healthy and more balanced work environment
Does workplace diversity play an important role in productivity?

Small Business

he evolution of small businesses in the digital era is an interesting study for many Business major students. It is true that big companies and organizations can shell out massive amounts for advertising and brand enhancement, but they can still lose out to small businesses, especially in niches like flower shops, coffee houses, and bakeries.

That is only one aspect of small businesses. There are many more areas that students can explore to understand the issues and ideas that surround small companies and their ability to compete with their giant counterparts. Take a look at some of these research topics:

What struggles do small business owners encounter in marketing?
Digital marketing and its impact on small businesses
How should small companies deal with a crisis?
Is relationship building important for small businesses?
The common products that consumers purchase from small companies
The impact of online marketing strategy on conversion and revenue growth
The challenges of starting a small company
How can small companies contribute to global change?
The effect of a business plan on small business growth
Finance models for different spheres of small business

Business Management

As one of the most significant tasks for many businesses and organizations, business management focuses on planning and organizing. Like the Business Administration programs, Business Management includes marketing, accounting, economics, and finance as its core subjects.

Professors often give research assignments to business students to measure their analytical skills and understanding of supervising a business or managing people.

We’ve gathered some of the most interesting research topics for Business Management courses:

How did the rapid technological developments revolutionize marketing?
What is sustainable development and what is its impact on modern businesses
Frugal innovations to help small to medium businesses create value for profits and return?
Why companies should enshrine corporate social responsibility
Keeping the balance between employee expectations and the organization’s profit
The role of financial managers in maintaining records of business expenses
How does employee motivation increase the earnings of organizations?
The importance of a digital marketing strategy to small businesses
Understanding the process of taxation and its relation to the profit of the business
How to handle a crisis in an organization

Global Business

The age of globalization has dawned, and businesses must adapt to the changes and repercussions it brings. Globalization has a way of influencing the trends in the market and how companies should approach consumers. It can also determine the emerging marketing methods that can contribute to the success of an organization.

Students who study global business aim to understand how companies around the world are connected. When they look at the industry from an international perspective, they will be able to navigate the impact of boundaries and cultures on the operation and management of global companies. Developing a global mindset is essential.

Keep these ideas in mind when exploring topics for their research paper:

The challenges of company expansions to different countries
Examining world markets and how they benefit from globalization
How does globalization affect consumer behavior
The rise of the foreign exchange market in the era of globalization
Going digital and its effects on international business
The influence of culture on marketing and branding
The advantages and disadvantages of outsourcing the business
The many ways for foreign companies to handle scam
How can war impact company profits around the world?
The different structures suitable for international business

Business Law

Also known as mercantile law or commercial law, business law governs the dealings between people and commercial matters. It can be divided into two areas. One is the regulation of commercial entities with a basis on laws of partnership, company, and bankruptcy.

The other is the regulation of commercial transactions through the laws of contract. Students who are in the field of business law must know how to stop problems before they can hurt the organization or bring about legal repercussions.

Searching for topics in this field can be daunting but doable. To inspire students, we have listed down some ideas that can help them with their research and presentation:

The various ways a company can curtail harmful human behaviors in the workplace
Examining the effectiveness of penalties on serious work infractions
How companies offer treatment in cases of workplace accidents
When are data confidentiality policies applicable in a business?
The lawful ways to regulate online gambling websites
The importance of copyright and trademark on businesses
A comparative analysis of business laws in the Western and Eastern World
How do laws impact e-Commerce?
The implications of data privacy on businesses and consumers
Looking at data privacy laws from an international perspective

When the most viable picks for research topics have been provided, it is time to choose the most suitable one for a specific area of specialization and field of interest. A careful study of the issue at hand and selecting a topic that encompasses the academic course or specialization will do the trick.

While you are at it, it is vital to find the balance between a relevant and original topic and an interesting one. Remember, a presentation and research paper do not have to be uninteresting to be effective. Your selected research topic about business is important, so choose wisely. Pick something that you are interested in, and the rest will follow.

Frequently Asked Questions

What are the basic things to know about delivering a successful presentation.

Have Effective Content: Make sure the content of your presentation is relevant, organized, accurate, and concise. Use visuals and examples to support your points.
Practice: Take the time to practice your presentation. Practicing out loud may help you identify any issues in the presentation, as well as anticipate how your audience may respond.
Engage your Audience: Establish a connection with your audience by using eye contact, gestures, and speaking clearly.
Use Visual Aids: Incorporate visuals like PowerPoint slides, posters, and other props to make your presentation more dynamic.
Be Positive: Present your material with enthusiasm and confidence. Even if you don’t feel confident in what you’re presenting, practice your material until you feel more comfortable.

What are the top components of a business presentation?

Visuals: Visuals such as slides, graphs, diagrams and videos help draw and keep the audience’s attention and ensure that the message is clear.
Content: Content is the main part of a business presentation and is made up of talking points, summaries, facts and figures.
Delivery: Delivery refers to the style and method used to present the content and visuals. This includes the presenter’s body language and vocal delivery.

What must be avoided in any presentation?

Rambling or becoming distracted
Being overly verbose or using unduly complicated language
Reading from written notes most of the time
Not rehearsing and/or not knowing the material
Not engaging with the audience
Glancing at the slides too often
Focusing on slides with too many words or too much detail
Apologizing for the presentation
Failing to make connections and summarize key points
Talking too quickly or loudly

Watch this YouTube video for examples of do’s and dont’s:

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Business Management Research Paper Topics

This page provides a comprehensive guide on business management research paper topics , designed to assist students in selecting areas that align with their interests and academic goals. The content is organized into several sections, offering an extensive list of topics divided into ten major categories, practical tips on choosing and writing on these topics, and information about iResearchNet’s customized writing services. The material aims to not only inspire and educate students but also support them in their academic journey, making the process of writing a research paper in business management more accessible and engaging. Whether you are new to the field or looking to explore new areas, this resource serves as a valuable starting point.

100 Business Management Research Paper Topics

Business management is a multifaceted field that touches various aspects of organizational functionality, leadership strategies, innovation, ethics, human resources, and much more. Here, we present a comprehensive list of business management research paper topics, categorized into ten distinct sections. These categories span the width and breadth of the field, giving students a wide range of topics to choose from.

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The Role of Transformational Leadership in Organizational Success
Ethical Leadership and Corporate Social Responsibility
Cross-Cultural Management: Leading Global Teams
Women in Leadership: Challenges and Opportunities
The Impact of Autocratic Management on Employee Satisfaction
Emotional Intelligence in Leadership
Leadership Styles and Organizational Culture
Innovations in Management Practices
The Relationship between Leadership and Motivation
Agile Leadership: Adapting to Rapid Changes in Business

Human Resources Management

Employee Retention Strategies in Competitive Markets
The Role of HR in Diversity and Inclusion
Talent Acquisition and Talent Management Strategies
The Impact of Remote Work on Human Resources Practices
Performance Appraisal Systems and Their Effectiveness
Employee Wellness Programs and Their Impact on Productivity
HR Analytics: Using Data to Drive Decision-making
Labor Relations and Conflict Resolution
Organizational Learning and Development
Ethics in Human Resources Management

Strategic Management

Competitive Advantage through Strategic Planning
SWOT Analysis and Its Role in Business Strategy
Mergers and Acquisitions: Strategies and Challenges
Corporate Governance and Business Performance
Strategic Management in Family-owned Businesses
Sustainable Business Strategies
The Role of Innovation in Strategic Management
Risk Management in Business Strategy
Strategic Alliances and Business Growth
Strategy Implementation and Organizational Change

Marketing Management

Digital Marketing Trends and Their Impact on Business
Consumer Behavior and Market Segmentation
Social Media Marketing Strategies
Brand Management and Brand Loyalty
Pricing Strategies in Competitive Markets
Content Marketing and SEO Best Practices
Relationship Marketing and Customer Retention
Viral Marketing: Methods and Outcomes
Influencer Marketing in the Age of Social Media
Ethical Considerations in Marketing

Financial Management

Financial Planning and Budgeting in Businesses
Investment Strategies for Corporate Growth
Risk Management in Financial Decision Making
The Role of Financial Technology (FinTech) in Business
Financial Ethics and Regulations
Mergers, Acquisitions, and Financial Analysis
Cash Flow Management for Small Businesses
Corporate Finance and Capital Structure
International Financial Management
Impact of Economic Fluctuations on Financial Management

Operations Management

Supply Chain Management: Strategies and Challenges
Quality Control and Total Quality Management
Lean Manufacturing and Efficiency in Operations
Operations Strategy in E-commerce
Inventory Management Techniques
Process Improvement and Operational Excellence
The Role of Information Technology in Operations Management
Sustainability in Operations
Project Management Best Practices
Outsourcing and Global Operations

Innovation and Entrepreneurship

Start-up Culture and Innovation
Social Entrepreneurship and Sustainable Development
Innovation Management and Organizational Growth
The Entrepreneurial Mindset and Business Success
Venture Capital and Financing Start-ups
Women Entrepreneurs: Challenges and Opportunities
Franchising as a Business Model
Innovation in Product Development
Disruptive Technologies and Business Transformation
Creativity and Problem Solving in Entrepreneurship

Business Ethics and Social Responsibility

Corporate Social Responsibility (CSR) and Stakeholder Engagement
Ethical Dilemmas in Business Decision Making
Sustainability and Business Ethics
Transparency and Accountability in Business
Ethical Leadership and Organizational Culture
Business Ethics in Global Operations
Corporate Philanthropy and Community Engagement
Environmental Ethics in Business Practices
Compliance, Regulations, and Business Ethics
Social Impact of Business: Measuring and Reporting

International Business Management

Globalization and its Impact on Business Management
Cross-Border Mergers and Acquisitions
International Business Strategy and Cultural Considerations
Managing Multinational Corporations
International Trade Regulations and Compliance
Emerging Markets and Business Expansion
International Marketing Strategies
Global Supply Chain Management
Foreign Direct Investment Strategies
Leadership and Management in International Business

Technology Management

The Role of Artificial Intelligence in Business Management
Cybersecurity and Business Risk Management
Technology Adoption and Organizational Transformation
E-Business and Digital Transformation
Technology Management in Healthcare
Blockchain Technology in Business Operations
Innovation in Mobile Technologies for Business
Technology in Human Resources Management
Internet of Things (IoT) and Smart Businesses
Virtual Reality (VR) and Augmented Reality (AR) in Marketing

In conclusion, this comprehensive list of business management research paper topics offers students an expansive range of subjects to explore. These topics cater to various interests and can be further customized to align with specific research goals and academic requirements. Whether focusing on leadership, innovation, ethics, or technology, the options provided enable students to dive into meaningful inquiries that contribute to our understanding of the complex and dynamic field of business management.

Business Management and the Range of Research Paper Topics

Business management is an intricate and multifaceted discipline that encompasses various aspects of the modern corporate environment. It involves planning, organizing, directing, and controlling organizational resources to achieve specific goals. This vast field offers a plethora of research paper topics that span across leadership, strategy, marketing, human resources, technology, and more. In this article, we’ll explore the core areas of business management and the wide range of research topics they offer to students and scholars.

Leadership and management form the backbone of any successful organization. They involve setting visions, defining missions, developing strategies, and guiding the organization to achieve its objectives. Research in this area can focus on transformational leadership, ethical leadership, cross-cultural management, and various leadership styles. Investigating leadership theories and their practical application can shed light on how leaders influence organizational success and employee satisfaction.

Human resources management (HRM) plays a critical role in recruiting, training, motivating, and retaining employees. Research topics within HRM may include diversity and inclusion, talent management, performance appraisal systems, and employee wellness programs. The evolving nature of remote work has also opened new avenues for research in HR practices and its impact on organizational culture.

Strategic management involves the formulation and implementation of major goals and initiatives to ensure organizational growth and sustainability. Topics like competitive advantage, mergers and acquisitions, corporate governance, and risk management fall under this umbrella. Researching sustainable business strategies or innovation in strategic management can lead to valuable insights into long-term planning and decision-making.

Marketing management focuses on planning, executing, and monitoring marketing strategies. Research topics can cover digital marketing trends, consumer behavior, brand loyalty, pricing strategies, and ethical considerations in marketing. Investigating the effects of social media on marketing or exploring new methods of viral marketing can provide fresh perspectives on reaching modern audiences.

Financial management is vital for the financial health and stability of an organization. Research in this area may involve financial planning, investment strategies, risk management, financial technology, and corporate finance. Analyzing the effects of economic fluctuations or studying the role of FinTech in business can contribute to a deeper understanding of financial decisions and their consequences.

Operations management is concerned with designing, overseeing, and controlling production processes. Topics like supply chain management, quality control, lean manufacturing, and sustainability in operations are key areas of interest. Research in process improvement, project management best practices, or the role of IT in operations management can provide insights into efficiency and productivity.

Innovation and entrepreneurship are about fostering creativity, starting new ventures, and driving organizational growth. Research in this field can cover start-up culture, social entrepreneurship, venture capital, women entrepreneurs, and innovation in product development. Understanding disruptive technologies or exploring creativity in entrepreneurship can enrich the body of knowledge in business innovation.

Business ethics and social responsibility examine how organizations engage with stakeholders and the broader community. Topics include corporate social responsibility, ethical decision-making, transparency, and compliance. Research in this area can highlight the importance of ethics in global operations or explore the social impact of business practices.

International business management studies how organizations operate on a global scale. Research topics in this area may include globalization, cross-border mergers, international business strategy, and emerging markets. Investigating international marketing strategies or leadership in international business can offer unique insights into global commerce and cross-cultural interactions.

Technology management is an evolving field that integrates technology into business strategies. Research can explore artificial intelligence, cybersecurity, digital transformation, blockchain technology, and more. Investigating the role of technology in various business functions can lead to new ways of leveraging technology for growth and innovation.

Business management is a dynamic and complex field that intersects with various domains and specialties. The breadth of topics available for research reflects the multifaceted nature of the business world. Whether investigating leadership philosophies, diving into marketing strategies, exploring financial decision-making, or examining the ethical considerations of business practices, the field of business management offers a rich and varied landscape for intellectual inquiry.

For students looking to embark on a research paper, this wide array of topics provides opportunities to align academic interests with real-world applications. The continuous evolution of business practices, influenced by technological advancements, societal norms, global trends, and economic forces, ensures that business management will continue to be a fertile ground for research and exploration for years to come.

How to Choose Business Management Research Paper Topics

Choosing a topic for a research paper in business management can be a daunting task given the multifaceted nature of the field. Selecting the right topic is crucial as it lays the foundation for the entire research process. A well-chosen topic not only engages the reader but also aligns with the researcher’s interest, the study’s scope, and academic requirements. Here, we’ll explore some strategies and tips to help guide you through the process of choosing business management research paper topics that will resonate with your academic pursuits and curiosity.

Identify Your Area of Interest : Start by identifying the particular aspect of business management that intrigues you the most. Whether it’s human resources, marketing, finance, leadership, or any other area, focusing on your interest helps ensure that the research process will be engaging and rewarding.
Analyze the Relevance : Consider the relevance of the topic to current trends and issues in the business world. Researching a relevant and timely subject allows your work to contribute to contemporary discourse and can make it more appealing to readers.
Consider Academic and Practical Applications: Think about the academic significance and real-world applications of the chosen topic. It’s essential to align the topic with academic theories while also considering how it can apply to real-world business scenarios.
Evaluate the Scope: Evaluate the scope of the topic to ensure that it’s neither too broad nor too narrow. A well-defined scope helps in focusing the research, developing a coherent argument, and ensuring that the research is manageable within the given timeframe.
Check for Available Resources: Before finalizing a topic, ensure that there are enough resources and research materials available. Having access to relevant literature, data, and experts will facilitate a more thorough and credible research process.
Consult with a Mentor or Advisor: Consulting with a mentor, advisor, or faculty member can provide valuable insights and guidance in selecting the most suitable topic. They can offer expert advice based on your interests, academic requirements, and the field’s current trends.
Analyze Previous Research: Reviewing existing research in the desired field can highlight gaps in knowledge, emerging trends, and potential areas for further investigation. Analyzing previous works helps in building on existing knowledge and contributing something new to the field.
Consider Ethical Implications: It’s important to consider the ethical implications of the chosen research topic, especially if it involves human subjects, sensitive data, or controversial issues. Ensuring that the research adheres to ethical standards adds credibility to your work.
Align with Learning Objectives : Make sure that the chosen topic aligns with your course’s learning objectives and your personal academic goals. A topic that complements your academic trajectory can enhance your understanding of the field and contribute to your professional development.
Test the Topic : Before fully committing to a topic, consider writing a brief overview or outline to test if the topic resonates with your interests and if it can be explored in depth. This preliminary exercise can help in refining the topic and ensuring that it’s suitable for an extensive research paper.

Choosing the right business management research paper topic is a critical step that requires careful consideration and thoughtful planning. By following these tips, students can navigate the vast landscape of business management research and hone in on a topic that aligns with their interests, academic requirements, and the current trends in the field.

The chosen topic should not only reflect personal curiosity but also contribute to the broader understanding of business management. Engaging with mentors, analyzing existing research, considering practical applications, and evaluating the ethical and academic alignment of the topic will enable students to embark on a rewarding research journey that resonates with both academic scholars and business professionals.

How to Write a Business Management Research Paper

Writing a business management research paper involves meticulous planning, research, analysis, and composition. A well-crafted paper should reflect an in-depth understanding of business principles, theories, practices, and their application in the real world. In this section, we’ll guide you through the process of writing a compelling and insightful business management research paper, from the initial stages of planning to the final draft.

Understand the Assignment Requirements : Before you begin, carefully read and understand the assignment guidelines and requirements. Pay attention to the expected length, format, style, and deadlines. Knowing what’s expected ensures that you meet the specific criteria and avoid unnecessary revisions.
Start with a Strong Thesis Statement : Your thesis statement is the central argument or claim that you’ll be supporting throughout the paper. It should be clear, concise, and specific, guiding the reader on what to expect from your research.
Conduct Thorough Research : Invest time in conducting thorough research. Utilize academic databases, scholarly articles, textbooks, and reputable online sources. Ensure that your sources are credible, recent, and relevant to your topic.
Create a Detailed Outline : A well-structured outline helps in organizing your thoughts, arguments, and supporting evidence. Outline each section of your paper, including the introduction, methodology, analysis, conclusion, and bibliography.
Write the Introduction : The introduction sets the stage for your research, providing background information, context, and the rationale for your study. Clearly state the problem you are addressing, your research questions, and your thesis statement.
Develop the Methodology : In the methodology section, describe the research methods you used, such as surveys, interviews, or case studies. Explain why you chose these methods and how they helped you gather and analyze data.
Analyze and Discuss Your Findings : Present and analyze your findings in a logical and coherent manner. Use charts, graphs, or tables to illustrate key points. Discuss how your findings support or challenge existing theories, and provide insights into the implications for business management.
Craft a Thoughtful Conclusion : The conclusion should summarize the key findings, restate the thesis, and discuss the broader implications of your research. Highlight any limitations and suggest areas for future research.
Cite Your Sources Properly : Proper citation is essential for academic integrity. Use the required citation style (APA, MLA, Chicago/Turabian, Harvard) consistently throughout the paper. Create a comprehensive bibliography to list all the sources you’ve referenced.
Revise and Edit : Spend ample time revising and editing your paper. Check for clarity, coherence, grammatical errors, and stylistic issues. Consider seeking feedback from peers, tutors, or professional editors to ensure that your paper meets high standards.
Consider the Practical Implications : Discuss the practical implications of your findings, linking theoretical concepts with real-world business applications. Demonstrating how your research can be applied in a business context adds value to your paper.
Adhere to Ethical Standards : Ensure that your research complies with ethical standards, particularly if you’ve used human subjects or sensitive data. Obtain necessary permissions and be transparent about your research procedures.
Add an Executive Summary (if required) : An executive summary provides a concise overview of the entire paper and is particularly useful for papers intended for a business audience. It should highlight the main points, findings, and implications in a brief and accessible manner.

Writing a business management research paper requires careful planning, critical thinking, and meticulous execution. By following these tips, you can craft a paper that is coherent, insightful, and engaging.

Remember that a successful business management research paper not only adheres to academic standards but also resonates with professionals in the field. Invest time in understanding the topic, conducting robust research, articulating your arguments, and reflecting on the broader implications of your findings. With dedication, attention to detail, and a thoughtful approach, you’ll be well on your way to producing a research paper that stands out in both academic and business communities.

iResearchNet Writing Services

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Expert Degree-Holding Writers : At iResearchNet, we boast a team of seasoned writers holding advanced degrees in business management and related fields. Their expertise ensures that your paper is not only well-written but also grounded in current theories, methodologies, and industry practices.
Custom Written Works : Our writing services are tailored to meet your specific needs. From selecting a topic to finalizing the bibliography, every aspect of the paper is customized to your preferences, guidelines, and academic requirements.
In-Depth Research : Thorough research is the backbone of a compelling research paper. Our writers have access to premium academic databases, scholarly journals, and industry reports, enabling them to provide well-researched, evidence-based arguments that support your thesis.
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191+ Business Research Topics for College Students

In today’s dynamic business landscape, staying ahead requires a keen understanding of emerging trends and challenges. For college students aspiring to enter the business world, engaging in research is a valuable way to develop critical thinking skills and gain insights into the ever-evolving industry. This blog aims to provide compelling business research topics for college students that not only align with academic interests but also offer practical implications for the real world.

Importance of Business Research for College Students

Table of Contents

Business research plays a pivotal role in shaping the academic and professional journey of college students. It is a vehicle through which theoretical concepts are tested against real-world scenarios, allowing students to develop a deeper understanding of their chosen field.

Moreover, the skills acquired through conducting business research—such as analytical thinking, data interpretation, and problem-solving—are highly transferable and invaluable in the competitive business environment.

The impact of digital marketing on consumer behavior.
Sustainability practices and their effects on corporate reputation.
Analysis of successful business models in the sharing economy.
The role of corporate social responsibility in brand image.
Strategies for managing workplace diversity and inclusion.
The influence of social media on brand loyalty.
Factors affecting employee job satisfaction in the modern workplace.
Impact of artificial intelligence on business operations.
The effectiveness of e-commerce strategies in different industries.
Assessing the challenges and opportunities of international business expansion.
Innovation and its impact on business growth.
The role of emotional intelligence in effective leadership.
Analyzing the effects of cultural differences on international business negotiations.
Strategies for managing organizational change.
The impact of data analytics on decision-making in business.
Ethical considerations in business: A case study approach.
The role of entrepreneurship in economic development.
Analysis of the gig economy and its implications for workers.
Corporate governance and its influence on firm performance.
The impact of the COVID-19 pandemic on business continuity planning.
The role of branding in small business success.
The role of emotional marketing in consumer decision-making.
Analyzing the effectiveness of employee training programs.
Strategies for managing a remote workforce.
The influence of celebrity endorsements on consumer behavior.
The impact of green marketing on consumer purchasing decisions.
Assessing the effectiveness of employee wellness programs.
The role of blockchain technology in supply chain management.
Analyzing the success factors of family-owned businesses.
The impact of cultural differences on negotiation outcomes in international business.
Corporate fraud: Causes, consequences, and preventive measures.
The role of corporate culture in attracting and retaining talent.
Assessing the economic impact of trade wars on global business.
The role of emotional intelligence in customer service.
E-commerce security: Challenges and solutions.
The impact of social media influencers on brand perception.
Strategies for managing a crisis in corporate communication.
The role of big data in predicting market trends.
Workplace harassment: Causes, consequences, and prevention.
Analyzing the impact of globalization on small businesses.
The effectiveness of gamification in employee training programs.
The role of technology in reshaping the retail industry.
Strategies for managing talent in a competitive business environment.
The impact of political instability on international business.
Corporate entrepreneurship: Fostering innovation within established companies.
The role of emotional intelligence in negotiation success.
Assessing the impact of employee engagement on organizational performance.
Strategies for effective crisis management in public relations.
The influence of online reviews on consumer purchasing decisions.
The role of corporate philanthropy in community development.
The impact of trade policies on international business.
The effectiveness of loyalty programs in retaining customers.
The role of emotional intelligence in team collaboration.
Analyzing the success factors of start-ups in emerging industries.
The impact of climate change on business sustainability.
Corporate social responsibility in the fashion industry.
Strategies for managing cultural diversity in global teams.
The role of innovation in sustainable business practices.
Analyzing the effects of economic recessions on consumer behavior.
The impact of e-commerce on traditional brick-and-mortar retail.
Strategies for building a strong employer brand.
The role of technology in enhancing customer experiences.
Assessing the impact of workplace flexibility on employee satisfaction.
The effectiveness of influencer marketing in different industries.
The influence of corporate ethics on customer loyalty.
The impact of automation on job satisfaction in the manufacturing sector.
Strategies for managing intellectual property in the digital age.
The role of emotional intelligence in conflict resolution.
Analyzing the effects of cultural intelligence on international business success.
The impact of employee well-being programs on productivity.
Corporate governance and financial performance: A meta-analysis.
The role of corporate branding in mergers and acquisitions.
Assessing the impact of corporate social responsibility on financial performance.
The effectiveness of green supply chain management practices.
The influence of cultural factors on consumer decision-making.
Strategies for managing customer complaints in the age of social media.
The impact of employee empowerment on organizational innovation.
The role of emotional intelligence in customer relationship management.
Analyzing the effects of the gig economy on traditional employment.
Strategies for managing organizational conflict.
The impact of technology on the future of work.
The effectiveness of corporate training programs in developing leadership skills.
The role of emotional intelligence in project management.
Analyzing the success factors of online marketplaces.
The impact of corporate social responsibility on investor perceptions.
Strategies for building a sustainable competitive advantage.
The influence of cultural intelligence on global marketing strategies.
The role of emotional intelligence in talent acquisition.
Assessing the impact of employee engagement on customer satisfaction.
The effectiveness of digital advertising in reaching target audiences.
The impact of workplace diversity on organizational creativity.
Strategies for managing cross-cultural teams in multinational corporations.
The role of emotional intelligence in customer retention.
Analyzing the effects of artificial intelligence on job displacement.
The influence of organizational culture on employee well-being.
The impact of corporate sustainability practices on shareholder value.
Strategies for managing organizational stress.
The role of emotional intelligence in organizational change.
Assessing the impact of ethical leadership on employee performance.
The effectiveness of virtual teams in global organizations.
The influence of corporate governance on financial reporting quality.
The impact of digital transformation on business models.
Strategies for managing cybersecurity risks in business.
The role of emotional intelligence in crisis communication.
Analyzing the effects of corporate wellness programs on healthcare costs.
The impact of social media on employee productivity.
The influence of leadership communication styles on organizational culture.
Strategies for managing cultural diversity in customer service.
The role of emotional intelligence in supply chain management.
Assessing the impact of employee recognition programs on motivation.
The effectiveness of corporate training in promoting diversity and inclusion.
The impact of blockchain technology on financial services.
Strategies for managing virtual teams in the digital age.
The role of emotional intelligence in organizational resilience.
Analyzing the effects of corporate social responsibility on employee engagement.
The influence of leadership styles on team performance.
The impact of technology on customer service in the hospitality industry.
Strategies for managing organizational change in a dynamic environment.
The role of emotional intelligence in talent retention.
Assessing the impact of corporate culture on innovation.
The effectiveness of customer loyalty programs in the airline industry.
The impact of employee well-being on organizational performance.
Strategies for managing cultural differences in global marketing campaigns.
The role of emotional intelligence in strategic decision-making.
Analyzing the effects of automation on job satisfaction in the service sector.
The influence of organizational culture on employee turnover.
The impact of corporate sustainability practices on employee morale.
Strategies for managing workplace conflict in virtual teams.
The role of emotional intelligence in customer feedback management.
Assessing the impact of corporate governance on shareholder activism.
The effectiveness of social media marketing in B2B industries.
The impact of technology on employee training and development.
Strategies for managing cultural diversity in project teams.
The role of emotional intelligence in corporate entrepreneurship.
Analyzing the effects of corporate social responsibility on employee well-being.
The influence of leadership styles on organizational agility.
The impact of workplace design on employee productivity.
Strategies for managing cross-functional teams in project management.
The role of emotional intelligence in customer service excellence.
Assessing the impact of corporate sustainability practices on customer loyalty.
The effectiveness of employee assistance programs in managing workplace stress.
The impact of technology on employee communication in remote teams.
Strategies for managing cultural diversity in innovation teams.
The role of emotional intelligence in organizational learning.
Analyzing the effects of corporate social responsibility on investor decision-making.
The influence of leadership communication on employee engagement.
The impact of technology on talent acquisition and recruitment.
Strategies for managing organizational change in the healthcare industry.
The role of emotional intelligence in employee feedback and performance appraisal.
Assessing the impact of corporate governance on corporate social responsibility.
The effectiveness of employee wellness programs in reducing absenteeism.
The impact of social media on organizational knowledge sharing.
Strategies for managing cultural diversity in customer relationship management.
The role of emotional intelligence in organizational conflict resolution.
Analyzing the effects of corporate social responsibility on brand equity.
The influence of leadership styles on organizational innovation.
The impact of technology on employee onboarding and orientation.
Strategies for managing cross-cultural communication in global teams.
The role of emotional intelligence in organizational trust.
Assessing the impact of corporate governance on corporate performance.
The effectiveness of employee recognition programs in enhancing morale.
The impact of workplace diversity on organizational performance.
Strategies for managing cultural diversity in sales teams.
The role of emotional intelligence in organizational decision-making.
Analyzing the effects of corporate social responsibility on employee motivation.
The influence of leadership styles on organizational change management.
The impact of technology on employee performance evaluation.
Strategies for managing cross-functional collaboration in organizations.
The role of emotional intelligence in customer experience management.
Assessing the impact of corporate governance on corporate ethics.
The effectiveness of employee wellness programs in reducing healthcare costs.
The impact of social media on organizational innovation.
Strategies for managing cultural diversity in leadership teams.
The role of emotional intelligence in organizational communication.
Analyzing the effects of corporate social responsibility on customer satisfaction.
The impact of technology on employee satisfaction and engagement.
Strategies for managing organizational change in the technology industry.
The role of emotional intelligence in employee training and development.
Assessing the impact of corporate governance on corporate social responsibility reporting.
The effectiveness of employee recognition programs in improving job performance.
The impact of workplace diversity on organizational culture.
Strategies for managing cultural diversity in technology teams.
Analyzing the effects of corporate social responsibility on employee retention.
The influence of leadership communication on organizational learning.
The impact of technology on talent retention and turnover.
Strategies for managing cross-functional teams in organizational projects.
The role of emotional intelligence in customer relationship building.
Assessing the impact of corporate governance on corporate reputation.
The effectiveness of employee wellness programs in promoting work-life balance.
The impact of social media on organizational communication.
Strategies for managing cultural diversity in project management teams.

Key Points To Consider For Business Research Topics for College Students

When selecting business research topics for college students, it’s important to consider various factors to ensure the relevance, feasibility, and academic rigor of the research. Here are key points to consider:

Relevance to Coursework or Program

Choose a topic that aligns with the goals and objectives of your business program or coursework.
Ensure that the topic is relevant to current trends, issues, or challenges in the business world.

Personal Interest

Select a topic that genuinely interests you. This will keep you motivated and engaged throughout the research process.

Feasibility

Assess the feasibility of your chosen topic in terms of data availability, access, and the resources required for research.
Consider the timeframe available for your research project.

Originality and Uniqueness

Aim for a topic that allows you to make a unique contribution to existing knowledge in the field.
Avoid overly broad or generic topics; instead, focus on a specific aspect of the business domain.

Practical Significance

Consider the practical implications of your research. How might the findings be applied in real-world business scenarios?
Think about how your research can contribute to solving practical business problems.

Ethical Considerations

Ensure that your research topic is ethically sound. Consider any potential ethical concerns related to data collection, analysis, and reporting.

Research Design

Think about the research methodology you will use to investigate your chosen topic.
Consider whether a quantitative, qualitative, or mixed-methods approach is most appropriate.

Availability of Data

Check whether there is existing data relevant to your topic, or if you need to collect new data.
Consider the availability of primary and secondary data sources.

Academic Resources

Ensure there is a sufficient body of academic literature and research articles related to your topic.
Access to relevant journals, books, and databases is crucial for a comprehensive literature review.

Practical Constraints

Consider any practical constraints, such as the availability of participants for surveys or interviews.
Evaluate whether you have the necessary skills or resources for specific research methods.

Alignment with Career Goals

If possible, choose a topic that aligns with your future career goals. This can make your research experience more valuable in the long run.

Faculty Expertise

Check if there are faculty members with expertise in your chosen research area. Their guidance can be invaluable throughout the research process.

Scope of the Research

Define the scope of your research clearly. Avoid overly ambitious topics that may be difficult to cover within the given timeframe.

Accessibility of Participants

If your research involves participants, consider the ease of access to them. Ensure you can reach the target audience without significant challenges.

Research Questions or Hypotheses

Clearly articulate the research questions or hypotheses your study aims to address.
Ensure that these questions are focused and researchable.

By carefully considering these key points, you can choose a business research topic that not only meets academic requirements but also allows you to make a meaningful contribution to the field. Remember to consult with your instructors or advisors during the topic selection process for additional guidance.

Final Thought

In conclusion, selecting appropriate business research topics for college students is a crucial step that demands careful consideration of various factors. The chosen topic should align with the academic program’s objectives, reflect current trends in the business landscape, and resonate with the researcher’s interests.

Additionally, feasibility, ethical considerations, and the availability of data and academic resources are essential aspects to evaluate. A well-chosen research topic not only contributes to academic knowledge but also offers practical insights with real-world applications.

Ultimately, students should aim for topics that are original, relevant, and have the potential to make a meaningful impact in the field of business. Through thoughtful consideration of these factors, students can embark on a research journey that is both academically enriching and personally fulfilling.

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Factors affecting students’ entrepreneurial intentions: a systematic review (2005–2022) for future directions in theory and practice

Open access
Published: 15 August 2022
Volume 73 , pages 1903–1970, ( 2023 )

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Greeni Maheshwari ORCID: orcid.org/0000-0003-4470-6040 1 ,
Khanh Linh Kha 1 &
Anantha Raj A. Arokiasamy 2

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Entrepreneurship has been viewed as a critical contributor and an economic engine in a country for creating new jobs and it is crucial for graduates to alter their mindset to become self-employed. Thus, it is necessary to synthesize the factors that impact the entrepreneurial intentions (EI) of students at tertiary level. The aim of this research is twofold; first to identify the factors which have been most studied in the literature and second, to determine which factors are less explored to measure the EI of students. This research adopts the systematic review approach to identify various studies conducted between 2005 to June 2022. The paper further adopted citation analysis and identified the 36 most impactful studies in this area of research. Next, the thematic analysis was conducted and seven main themes (factors) (cognitive, personality, environmental, social, educational, contextual and demographic) of EI determinants were identified. The analysis of the papers clearly demonstrated that the TPB model and cognitive factors dominate this area of research. Furthermore, over half of the studies are conducted in Asia, hence it is important to explore other regions such as Africa, America and Europe and other comparative studies between various regions. The study offers avenues for future research and practical implications of the study for the practitioners.

Factors Influencing University Graduates’ Intentions to Become Entrepreneurs: Case from Bahrain

Entrepreneurial Intention Among University Students: A Literature Review

Determinants of entrepreneurial intention among students of management stream in the Kingdom of Saudi Arabia

Hashem Abdullah Alnemer

Avoid common mistakes on your manuscript.

1 Introduction

Entrepreneurship has been viewed as a critical contributor and an economic engine of every country as it helps in creating new jobs, and increases innovation and competitiveness in the labor market (Barba-Sánchez et al. 2022 ). Entrepreneurship activities have been given importance in many Western countries and are also gaining more attention in developing countries. Many studies have identified entrepreneurial intention (EI) as one of the most significant predictors of entrepreneurial activities and behaviors (Krueger et al. 2000 ; Autio et al. 2001 ; Arasti et al. 2012 ). Hence, the focus of various contemporary research has shifted from entrepreneurship to EI (Yu et al. 2021 ). Indeed, the number of studies using EI as a research framework has increased since the early 90s, confirming the importance of EI aspect in several settings (Liñán and Fayolle 2015 ). In addition, it is crucial for graduates to eventually alter their mindset from searching for jobs to creating jobs as a country’s government will not be able to ensure sufficient job provision for all tertiary-level graduates in the future (Reuel Johnmark et al. 2016 ). University students should shift their focus towards entrepreneurial revolution (Nuan and Xin 2012 ; Jiang and Sun 2015 ). Considering this, it is important to understand the factors that affect the EI of students in order to nurture their future entrepreneurialism in their respective countries.

There have been several studies conducted by scholars to examine the factors that impact EI of higher education students. Cognitive and personality factors, such as self-efficacy, individual attitudes, desire for achievement and behavioral control, have significant influence on students’ intentions towards entrepreneurship (Nasip et al. 2017 ; Shah and Soomro 2017 ; Biswas and Verma 2021 ). Social and environmental researchers have identified elements such as prior experience, family background, regional culture and government support as critical factors that affect EI of students (Ahamed and Rokhman 2015 ; Ali et al. 2019 ; Tiwari et al. 2020 ). Another fundamental factor contributing to the formation of students’ EI is entrepreneurial education. Entrepreneurial education in higher education plays an important role in enhancing foundational entrepreneurial knowledge and various cognitive and non-cognitive skills by stimulating students’ entrepreneurial activities (Walter and Block 2016 ; Brüne and Lutz 2020 ). This will further motivate students towards entrepreneurship, help improve entrepreneurship quality, and lead to entrepreneurial success (Galloway and Brown 2002 ). Many entrepreneurship models and theories have been developed to investigate the impact of factors on EI of an individual. Among those proposed models, most of the papers in this research area used theory of planned behaviour (TPB) model (as highlighted by analysis from this review discussed next in the paper) to study the EI of the students. The EI of students is not only affected by factors from TPB model, but there are various other models affecting the EI of students as discussed later in the paper.

Based on the different models developed on entrepreneurship (as discussed further in the paper), there are various factors that affect the entrepreneurial intentions of university students, such as educational factors, contextual factors, environmental factors, psychological factors, and personality factors but little work is done to understand which factors scholars considered the most in measuring the entrepreneurial intentions of the university students. This review of literature is based on the synthesis of papers and will provide an overview of (1) which factors the scholars have paid the most attention to measure EI of the students and (2) what factors are understudied in the literature to determine the factors affecting EI of students.

This study will contribute to the growing body of literature on the factors affecting entrepreneurial intentions of university students by providing theoretical and practical contributions. The study will be particularly beneficial to researchers working in this research area as this paper also provides gaps for future research. The study results would also help educational institutions to support and encourage students towards their entrepreneurial intentions and policy makers who will be able to understand how they can support the development of entrepreneurship activities that in turn, enhance the economic growth of the country.

Despite entrepreneurship being considered a key contributor for sustained growth and development of countries, and EI being regarded as the dominant influence of an individual’s entrepreneurship, the non-quantitative studies pertaining to determine the factors affecting EI have not been paid much attention. There are some scholars who have conducted systematic reviews of study in this area; for example, Pittaway and Cope ( 2007 ) examined the interface between higher education institutions and business sector. The study by Bae et al. ( 2014 ) was regarding a systematic review of literature in order to find the correlation between entrepreneurial education and EI of students. Nabi et al. ( 2017 ) provided a systematic review of literature to study the impact on the EI of students considering entrepreneurial education. Wu and Wu ( 2017 ) systematically reviewed the effect of entrepreneurial education on the EI of students, particularly in the Asia–Pacific region. It is important to synthesize the literature to get the holistic picture and contribute towards this research field (Kuckertz and Block 2021 ). Hence, in this paper, the synthesis of factors that impact the EI of students is carried out and further analyze the extent they have been used by various scholars in this field.

This research adopts the systematic review approach, which is important for synthesizing knowledge to identify numerous studies conducted between 2005 and June 2022. The studies on the EI of students have been receiving a lot of attention since 2016 (as determined by the analysis in this paper) and hence it is clearly visible that this area triggered the researchers’ interest and therefore is important to understand which factors are considered by different scholars to measure the EI of university students in the studies conducted so far. The aim of this research is twofold; first to identify the factors affecting the EI of students which have been studied the most in literature in previous years (from 2005) across the world. Second, to determine which factors are less explored in measuring the entrepreneurial intentions of students and thus can be explored more in future studies. A clearer perspective regarding various factors affecting EI of university students used by various scholars are analyzed in this paper. The findings from this paper can support practitioners to implement policies and take action to promote entrepreneurship in higher education students, as well as provide insights for further research in the future.

Following this brief introduction, the rest of the paper is organized as follows. Section 2 displays the review of literature on the development of various entrepreneurial models, Sect. 3 explains the research methodology, while Sect. 4 provides the results of the review, the next section corresponds to the discussion of the paper and the concluding remarks are provided in the last section of the paper.

2 Review of development of entrepreneurial models

There are various models developed and used by various scholars to determine the entrepreneurial intentions of an individual.

2.1 The entrepreneurial event model (EEM)

The entrepreneurial event model (EEM) proposed by Shapero and Sokol ( 1982 ) is the first model to shed light on entrepreneurial intention theory. According to the model, the three main determinants that affect an individual’s intention in entrepreneurship are perceived desirability, perceived feasibility and propensity to act. The perception of desirability towards entrepreneurship implies the engagingness of entrepreneurial conduct that a person can perceive. Perceived feasibility signifies the extent that an individual believes they can perform entrepreneurial behavior; and propensity to act indicates the possibility to become an entrepreneur. The proposed model also highlights that the “entrepreneurial event” acts as a trigger to determine behavior towards entrepreneurship of an individual, which can help them to make the best decision among a range of choices.

2.2 The expectancy theory

Expectancy Theory (known as Theory of Motivation or the Rational Intention Theory) developed by (Vroom ( 1964 ) states that conscious choice of an individual to maximize satisfaction and minimize adversity will lead to a person’s behavior. In the theory, motivation is defined as a result of an expectancy that greater effort will foster greater performance, instrumentality refers to the expectation of an individual to receive a certain outcome when they make the effort, and valence implies the degree to which the person values the outcome. The Expectancy Theory has been used as a framework in many studies to explore people’s motivation for becoming entrepreneurs (Locke and Baum 2007 ). The three variables: expectancy, instrumentality, and valence, were confirmed to increase entrepreneurship motivation, further concluding that apart from ability and aptitude, motivation could enhance the entrepreneurial intentions of an individual (Barba-Sánchez and Atienza-Sahuquillo 2017 , 2018 ).

2.3 The theory of planned behavior model (TPB)

The theory of planned behavior (TPB) is advanced from the theory of reasoned action (TRA) by Ajzen and Fishbein ( 1980 ). TRA implies that intentions, which are shaped by personal attitudes and subjective norms, will govern the actions of an individual. Regarding the TPB model by Ajzen ( 1991 ), the behavior of a person is based on voluntary control and specific planning. TPB defines the three antecedents that shape an individual's intention, namely attitudes towards behavior (ATB), social norms (SN), and perceived behavioral control (PBC). ATB implies the positive or negative perceptions of individuals regarding behavior. SN refers to how social pressures can influence the performance of a certain behavior. PBC represents the person’s aspects towards difficulty level of conducting the behavior. Similar to TRA model, TPB also emphasizes that intention is the direct antecedent of behavior, and the greater intention will more likely cause behavior to be performed (Ajzen 1991 ). The study by Barba-Sánchez et al. ( 2022 ), considered TPB components in their study and found that PA and PBC have a direct influence on the EI of students, while SN does not influence the EI of students directly, but mediate the relationship between environmental awareness and PA; Environmental awareness and EI.

2.4 The theory of planned behavior entrepreneurial model (TPBEM)

Based on TPB, the theory of planned behavior entrepreneurial model (TPBEM) by Krueger and Carsrud ( 1993 ) explains the three factors that impact individuals’ intentions to start a business: attitude towards venture creation, subjective norms and perceived control for entrepreneurial demeanor.

2.5 The entrepreneurial intention model (EIM)

The entrepreneurial intention model (EIM) by Boyd and Vozikis ( 1994 ) is further developed from Bird’s ( 1988 ) original model of entrepreneurial intentionality. According to Bird’s model (1988), a person establishes intentions towards entrepreneurship based on both contextual and personal characteristics. Specifically, the contextual factors include political, social and economic elements that can shape an individual’s rational thinking. While personality, ability and background can affect one’s intuitiveness about starting a business. Based on the original model, EIM of Boyd and Vozikis ( 1994 ) added the self-efficacy factor as an application from social cognitive theory (Bandura 1977a , b , 1986 ) to demonstrate its importance in impacting entrepreneurial intentions and behaviors of individuals as well as being intermediary between one’s thoughts regarding entrepreneurship and intentions towards venture creation.

2.6 The social cognitive career theory model (SCCT)

Social learning theory (SLT) was first introduced through the Bobo Doll Experiment in the 1960s by Bandura et al. ( 1961 , 1963 ), indicating that learning can happen by observing, imitating, practicing behaviors and encountering consequences of behaviors in a social context (Bandura 1977a ). The learning procedure is determined by the association between individuals and the degree of elevating emotional and practical expertise, defining self-perception and others’ perceptions (Bandura 1977a ). Bandura ( 1977b ) adopted the concept of self-efficacy to SLT to demonstrate the correlation between perceived self-efficacy and changes in behavior. Self-efficacy refers to a person’s belief in successfully performing a task in a certain situation. The proposed model presents four primary antecedents that develop the personal efficacy expectations, including performance achievements, vicarious experience, social persuasion, and physiological conditions, such as anxiety and arousal.

Social cognitive theory (SCT) is further developed from the SLT of Bandura, strengthening the vital role of cognitive components in the social learning process. The self-efficacy factor from his previous studies is also included in SCT as one of an individual’s behavioral determinants. Moreover, the model presents that human behavior is shaped by the reciprocal causation among environmental, behavioral, and cognitive attributes (Bandura 1986 ).

Lent et al. ( 1994 ) expanded the social cognitive career theory (SCCT) from the original SCT of Bandura, studying the decision-making demeanor that involves career matters. It is denoted by SCCT that career success is affected by cognitive-related elements, which consists of self-efficacy, expectancy of outcomes and intentions; and a career decision-making procedure is regulated by both personal and contextual factors.

2.7 Lüthje and Franke model (LFM)

Lüthje and Franke Model (LFM) developed by Lüthje and Franke ( 2003 ) indicates the crucial significance of personality traits in explaining self-employment attitudes and entrepreneurial behaviors besides personal attitudes, social norms, contextual and economic determinants. Specifically, in the study concerning university's influence on the entrepreneurial intentions of students, Lüthje and Franke indicated that the components of personality traits, including risk-taking propensity and internal locus of control, have a significant influence on attitude towards entrepreneurship, hence indirectly impacting the intention to establish a new business. The model also incorporates perceived support and perceived barriers as contextual factors to determine the importance in reinforcing an individual’s intentions towards entrepreneurship (Lüthje and Franke 2003 ). By integrating personal and environmental factors, this model presents an extended approach to investigate the broad range of antecedents that affect entrepreneurial intentions (Nabi et al. 2010 ).

3 Research methodology

A systematic review has been conducted for this study and the papers which measured the entrepreneurial intentions of the university students published from 2005 until June 2022 were analyzed. A four-step review was adopted for this study (Maheshwari et al. 2021 ). The first step focused on reviewing articles measuring the entrepreneurial intentions (EI) of students (from 2005 to June 2022). During the next step, the data extraction was conducted using various databases such as Scopus, Emerald, Springer, Taylor and Francis, ProQuest and JSTOR as many highly ranked journals of educational studies are indexed in these prominent databases and aligned with publication standards. An additional search was conducted on Google Scholar to include relevant articles. The search began using the key words such as “Entrepreneurial Intention” AND “determinants” OR “factors” AND “university students”, which resulted in 387 results (including articles, books, conference papers) in which 342 articles were in English. The third step focused on extracting the articles of our interest based on the research objective regarding factors influencing EI of students. After reading the abstract of 342 articles, 52 articles did not match our research objective and hence those were discarded leaving us with 290 final articles relevant to this study, most of which were found from the Scopus database (Table 1 ). During the last step, the articles were analyzed using the average citations received per year to identify the most influential papers based on the average citation per year of 10 or above. This resulted in 36 papers (Table 2 ) and the thematic analysis was conducted to identify the various themes from these papers regarding factors affecting EI of students. The rest of the papers (n = 254) (Table in Appendix) were analyzed further based on the identified themes. The research methodology for this paper is shown in Fig. 1 .

Research Methodology (adapted from Maheshwari et al. ( 2021 ))

4.1 Region of research

The first criteria to analyze the paper was based on the region of research and is presented in Fig. 2 . The analysis of the articles showed that most of the studies were conducted in Asia (52%), followed by 19% of studies conducted in Europe/UK region, 12% studies in both America and Africa region and the remaining 6% of the studies were multi-country studies.

Region of research

4.2 Year of research

Next, the articles were analyzed to determine the number of studies conducted in different years. It was found that very few studies had been conducted until 2016 (n = 50). Most of the studies were conducted after 2016 (n = 240). This indicates the growing interest of scholars in this area since 2017 (as in Fig. 3 ).

Year of study

4.3 Research methods used in the studies

Out of the 290 studies conducted between 2005 and June 2022, most of the studies (n = 285) used quantitative research methodology as seen in Table 3 and three studies used qualitative methodology. One study used mixed methodology while another study was a synthesis of literature. This clearly indicates that quantitative research methodology dominates this field of research and there is a need to use qualitative or mixed methodology approaches in this research field (Table 3 ).

4.4 Citation analysis

The next stage of the analysis included the citation analysis to identify the most influential papers from the total 290 papers identified in the study. The authors analyzed all 290 final articles and calculated the average citations received per year for each paper and identified a total of 36 articles as the most influential paper based on the average citation of 10 or above received per year. These 36 most cited papers were further analyzed to identify the themes based on content similarities regarding the factors affecting the entrepreneurial intentions of university students. After reading 36 papers, the authors identified seven main themes (factors) which affect the EI of the students. The seven themes of this paper were identified based on our holistic understanding of two criteria (1) the core factors (variables) considered in all the influential papers (2) the common core factors used by these influential papers to measure the EI of students. These seven factors are cognitive factors, personality factors, environmental factors, social factors, educational factors, contextual (situational) factors and demographic factors. These factors are classified from the 36 papers identified and Table 4 shows these seven themes (factors).

The Education and Training Journal has published the highest number of papers (five) identified in this study, followed by four published in International Journal of Entrepreneurial Behaviour and Research, three in International Entrepreneurship and Management Journal, two each respectively in Journal of Asian Finance, Economics and Business and the Studies in Higher Education. There was one article each in the rest of the journals. There are 15 studies from Asia, 10 studies conducted in Europe, six were a collaboration between multiple countries, four in America and one from Africa. 19 out of 36 studies have used the TPB model whereas seven studies have combined the TPB model with other models (as per Table 2 ).

4.5 Themes (categories) identification from influential papers

The 36 most cited papers were further analyzed to identify the themes used in these papers following Fitz-Koch et al. ( 2018 ) research and it was found that most of these studies revolved around seven categories (themes). The summary of the factors under each category (theme) are summarized in Table 4 . These seven identified categories (themes) used in various influential papers are discussed next in detail.

4.5.1 Cognitive factors

4.5.1.1 tpb factors.

The effect of TPB antecedents—attitudes, social norms and perceived behavioral control—on entrepreneurial intentions is discussed in many studies, including Solesvik ( 2013 ), Zhang et al. ( 2015 ), Iglesias-Sánchez et al. ( 2016 ), Karimi et al. ( 2017 ), Mirjana et al. ( 2018 ), Al-Jubari et al. ( 2019 ). In research by Wu and Wu ( 2008 ), personal attitude is the critical influence of entrepreneurial intentions, regardless of the educational backgrounds of students. The three antecedents were proven to have a direct and significant impact on entrepreneurial intentions in the study of Solesvik ( 2013 ) and Utami ( 2017 ). Furthermore, perceived entrepreneurial motivation, which was enhanced among students who joined an enterprise education program, stimulated entrepreneurial intentions through the mediating effect of the three TPB factors (Solesvik, 2013 ).

Zhang et al. ( 2015 ) proved that social norms and perceived behavior control relate significantly to entrepreneurial intentions of students, and controlled behavior generates greater impact on the intentions than social norms do. However, no relationship is found between attitudes and the desire to start a business, considering the lack of experience towards entrepreneurship among undergraduate students. In the research of Iglesias-Sánchez et al. ( 2016 ), PA and PBC have a significant impact on students’ intentions to start ventures, while SN is not a determining component but only demonstrates a decision-making role. In line with other studies, Karimi et al. ( 2017 ) confirmed the significant impact of TPB antecedents on Iranian students’ EI. Among the three predictors, PBC shows the strongest relationship with intentions to start a business while SN demonstrates the weakest. Maresch et al. ( 2016 ) highlighted a negative relationship between subjective norms and entrepreneurial intentions for science and engineering students. By applying TPB to investigate entrepreneurial intentions of students between developing and developed countries, Iakovleva et al. ( 2011 ) showed stronger entrepreneurial intentions with higher attitudes, SN and PBC in developing countries. The result of the study indicated that SN significantly impacted entrepreneurial intentions of students, which is different from some past papers that found no significance in the relationship between SN and intentions towards entrepreneurship (Chen et al. 1998 ; Wu and Wu 2008 ).

4.5.1.2 Other factors

The study of Zhang et al. ( 2014 ) identified that entrepreneurial intentions are significantly influenced by perceived desirability, but not by perceived feasibility. This is explainable by negative environmental elements of perceived behavioral control, uncertain locus of control and environmental controls due to lack of prior experiences. Solesvik et al. ( 2014 ) stated that in a transitional economy context, students that have perceived desirability and perceived feasibility have greater entrepreneurial intentions. Moreover, the study found that students who take initiative have greater intentions to start a business, while students with low capability beliefs yield lower entrepreneurial intentions. The research of Mirjana et al. ( 2018 ) also highlighted the crucial relationship between innovative cognitive style and students’ intentions to become entrepreneurs. However, innovative cognitive style inconsiderably influences entrepreneurial intentions when the factor is considered as a solely explanatory component.

4.5.2 Personality factors

According to Zhao et al. ( 2005 ), people having higher risk propensity will be more confident confronting risky situations and viewing uncertain circumstances as less risky than other individuals. Considering that, they might feel less anxious to take on entrepreneurial occupation, fulfill the position and complete the tasks more comfortably, thus having higher entrepreneurial self-efficacy. This impact is also justified by the findings of the study, stating that self-efficacy plays a mediating role in the relationship between risk propensity and intentions towards entrepreneurship of students.

Many studies found that self-efficacy and intentions towards entrepreneurship of students have a positively significant relationship, such as Guzmán-Alfonso and Guzmán-Cuevas ( 2012 ), Sesen ( 2013 ), Utami ( 2017 ), Zhang and Cain ( 2017 ). The research of Gurel et al. ( 2010 ) indicates that innovativeness and risk-taking propensity play a significant role as a predictor for entrepreneurial intentions of tourism students in the UK and Turkey, while tolerance of ambiguity and locus of control do not relate to the intentions towards entrepreneurship. Additionally, education does not demonstrate the moderating impact in the relationship between those entrepreneurial traits and intentions of tourism students. On the other hand, locus of control shows significant influence on entrepreneurial intentions in the study of Sesen ( 2013 ). The study also indicates that personality factors are more significant towards the entrepreneurial intentions of students than environmental predictors such as access to capital and social networks.

Zhang et al. ( 2015 ) also stated that short-term risk-taking preference and factors of psychological well-being positively influence the intentions towards entrepreneurship of an individual with the existence of TPB antecedents, namely personal attitudes, social norms and perceived behavioral control. The study of Zhang and Cain ( 2017 ) pointed out that there is an absence of a direct effect of risk aversion on intentions to start a business in dental school students. Risk aversion only diminishes entrepreneurial intentions indirectly via antecedents of TPB. The impact stated that risk aversion might not be a fixed dispositional factor, but an adjustable trait that can be altered over time. The study of Mustafa et al. ( 2016 ) found that entrepreneurial intentions are positively impacted by a proactive personality and the perceived university support of Malaysian students. Among the two drivers, proactive personalities have a stronger influence on intentions towards self-employment than from the perceived concept of student development support from students. Karimi et al. ( 2017 ) stated that personality factors, including the need for achievement, risk taking and locus of control, indirectly affect the intentions towards entrepreneurship of Iranian students through the entrepreneurial attitudes and PBC.

In the paper of Al-Jubari et al. ( 2019 ), intrinsic and extrinsic motivations, which are generated from psychological needs of autonomy, relatedness and competence, are indicated to have a positive indirect effect on entrepreneurial intentions in Malaysian students via the three components of TPB. More importantly, the motivation types play important roles in the entrepreneurial process, in which each kind yields different impacts. Entrepreneurs with intrinsic motivations will demonstrate more effective performances, more persistence and greater autonomy, leading to dynamic entrepreneurs. Meanwhile, individuals with extrinsic motivations will be less persistent when confronting challenges, more likely to discontinue nascent behaviors, and concentrate on external achievements. In addition, the need for satisfaction and the need for frustration are also proven to be negatively correlated.

4.5.3 Environmental factors

In the study, Pruett et al. ( 2009 ) indicated that the participants’ country and cultures, exposure to acquaintance entrepreneurs in family, family support, and the strength of beliefs towards motives for entrepreneurship positively impact entrepreneurial intentions. However, the significance of those variables is smaller than the effect of entrepreneurial disposition, implying that factors related to personal characteristics are more influential on the intentions towards self-employment. In addition, entrepreneurial intentions are negatively affected by social barriers, which involve operating risks, or lack of knowledge and capital. But the impact is also relatively small as compared to the disposition factor.

According to Turker and Selcuk ( 2009 ), structural support shows significant impact on entrepreneurial intentions, stating that a greater comprehensive support from all social sectors is required to stimulate entrepreneurship in young people. In addition, the effect of self-confidence as a moderating component is more considerable in the connection between structural support and entrepreneurial intentions. However, the study demonstrates that perceived relational support, such as monetary and sentimental assistance from family and friends, does not influence the intention to establish a business for students. Access capital is proven to have a negative and significant correlation to entrepreneurial intentions of students in the study of Sesen ( 2013 ).

4.5.4 Social factors

Prior entrepreneurial experience, which provides students a role model and enactive proficiency from empirical exposure, is proven to be strongly mediated by self-efficacy, thus further affecting entrepreneurial intentions (Zhao et al. 2005 ). However, prior entrepreneurial exposure shows a notable negative impact on intentions towards entrepreneurship in the research of Zhang et al. ( 2014 ). The reason for this unexpected result is that the participants in the study mostly underwent negative entrepreneurial experiences, thus raising the fears and insecurities towards self-employment. The proposed model of Kuckertz and Wagner ( 2010 ) indicated the orientation of an individuals' sustainability is meaningful in the relationship with their entrepreneurial intentions. Nevertheless, while significant potential is found among students for entrepreneurship opportunities with sustainable orientation, it declines as business experience is achieved.

Gurel et al. ( 2010 ) included social factors into the research model to explain the effect on entrepreneurial intentions of tourism students. Among those elements, students with entrepreneurial families tend to have higher intentions towards entrepreneurship. Conversely, cultural factors are considered when there is concern in the probability of self-employment, instead of entrepreneurial intention. The findings of Hockerts ( 2017 ) showed that prior experience with social organizations can increase social entrepreneurial intentions of an individual. The relationship is mediated by factors including empathy, self-efficacy, moral obligation, and perceived social support. The self-efficacy variable holds the greatest effect. Furthermore, the study provided compelling evidence that the number of social entrepreneurship electives by students is predicted by entrepreneurial intentions.

4.5.5 Educational factors

The perceptions of formal learning from students does not directly influence entrepreneurial intentions but demonstrates a strong indirect impact on the decision of an individual to start a business via a mediating factor—self-efficacy. Supporting the idea that students’ intentions towards entrepreneurial venture creation can be shaped by formal academic courses. The study of Zhao et al. ( 2005 ) suggests educational institutions integrate distinct types of learning ways to improve entrepreneurial self-efficacy in students. Entrepreneurial intentions of students are proven to be impacted at educational level through personal attitude effects and academic majors through both attitudes and the PBC of individuals. However, no relationship is found between academic accomplishment and PBC; and entrepreneurship education curriculums have little to no impact on the entrepreneurial desires of students (Wu and Wu 2008 ). One highly influential paper by Walter and Block ( 2016 ) identified the effects of entrepreneurship education is higher on the EI of students in entrepreneurship-hostile institutional environments than in entrepreneurship-friendly institutional environments. Although the paper was highly cited, we could not include it in this list because it was based on macrolevel educational factors, whereas this study is based on microlevel educational factors.

The result from the study of Turker and Selcuk ( 2009 ) indicates that educational support significantly impacts the entrepreneurial intentions of students in Turkey. As specified by the paper, an educational institution delivering sufficient knowledge and motivation towards entrepreneurship to students will enhance the likelihood of young people being involved in venture creation, thus suggesting universities to develop educational policies and structures to effectively inspire entrepreneurs. Nevertheless, self-confidence, which is a moderator in the model, was proven to not strengthen the relationship between educational support and intentions towards entrepreneurship. Moreover, according to the article, the educational factor has greater beta co-efficiency than structural support factor, the former variable is a more influential predictor to entrepreneurial intentions than the latter. This can be explained that students might perceive educational support as an immediate factor, thus having more awareness towards this support (Turker and Selcuk 2009 ).

According to the study of Arranz et al. ( 2017 ), although curricular and extracurricular activities have a positive impact on attitudes towards entrepreneurship, they might reduce capacity and intention to engage in the start-up activities of students. Moreover, the research demonstrates different influences of curricular activities on the entrepreneurial competences of students in two institutions, suggesting the development in educational methodology and strategies to enhance their competences. There are a substantial number of studies indicating the positive connection between entrepreneurship education and entrepreneurial intention of students (Hattab 2014 ; Zhang et al. 2014 ; Maresch et al. 2016 ; Nowiński et al. 2019 ). Research from Zhang et al. ( 2014 ) shows a direct relationship between entrepreneurship education and entrepreneurial intentions. Also, gender, study majors and university types have considerable positive interactive impacts on the correlation between entrepreneurship education and intentions to run a business in the context of Chinese university students. The findings of Hattab ( 2014 ) and Maresch et al. ( 2016 ) are also in line regarding the positive impact of entrepreneurship education towards entrepreneurial intentions of students. It is noteworthy that students in business majors may benefit more from entrepreneurship education than those in science and engineering programs. In the study of Hattab ( 2014 ), education is indicated to positively influence perceived desirability towards entrepreneurship of students, while the effect is less significant on perceived feasibility and inconsiderable on students’ self-efficacy. The positive significant relationship between entrepreneurship education and entrepreneurial intentions, mediated by self-efficacy, is also confirmed in the study of Nowiński et al. ( 2019 ). Among Visegrad countries, the correlation is considerable only in Poland where entrepreneurship education is introduced in high school. Another important finding is that despite lower levels of self-efficacy and intentions towards entrepreneurship in female students, they may benefit more from entrepreneurship education than males do. However, some studies found no relationship between university environment and entrepreneurial intentions of students, including the work of Sesen ( 2013 ), Chen et al. ( 2015 ).

According to Chen et al. ( 2015 ), entrepreneurship courses increase learning efficacy and satisfaction of technical undergraduate students, but do not enhance the intentions of students to start a business. The study implies that entrepreneurship courses provided by universities would help students to recognize that entrepreneurial occupations might not be suitable for them and rather to implement what they learned to future jobs rather than pursue entrepreneurship. Solesvik et al. ( 2014 ) proved that although the relationship between students joining in entrepreneurship-specific education and high intensity of entrepreneurial intentions is positive, the interactions of entrepreneurship-specific education with perceived desirability, perceived feasibility, and perceived cultural elements are not related to greater entrepreneurial intentions.

4.5.6 Contextual (situational) factors

According to Guzmán-Alfonso and Guzmán-Cuevas ( 2012 ) perceived social value and entrepreneurial intentions have a significantly negative relationship for people aged 18–64 in Latin America, which is not in line with Ajzen's model. The study of Karimi et al. ( 2017 ) indicated that perceived contextual support and barriers have an indirect impact on entrepreneurial intentions of students via PBC; and perceived barriers are also found to have a direct, negative association with the intentions towards start-up. The entrepreneurial intentions were found to be positively related to perception of motives such as creativity and desire for independence while perceptions of barriers were negatively impacting the entrepreneurial intentions of the students as mentioned by Pruett et al. ( 2009 ) in their study.

4.5.7 Demographic factors

4.5.7.1 gender differences.

Gender was proven to have a direct relationship with entrepreneurial intentions in the study of Zhao et al. ( 2005 ), in which females show lower intentions to start a business than males. However, the research indicates that there is no difference between the two genders regarding entrepreneurial self-efficacy, suggesting that the connection between sexuality and entrepreneurial intentions is shaped by theoretical mechanisms such as perceived social supports and barriers, and outcome expectations, rather than self-efficacy. Empirical results from Zhang et al. ( 2014 ) state that women and people from universities and backgrounds, other than technology, have lower entrepreneurial intentions than men and people from technological ones, suggesting eliminating the traditional entrepreneurial stereotypes among females and increase the need for additional women role models. Furthermore, the research of Maes et al. ( 2014 ) investigated the differences between females and males in the elements that predict entrepreneurial intentions of graduate students in Belgium. Females tend to be driven to self-employment by the motivation of getting organized and in consideration of their own personal abilities, while males will base their entrepreneurial intentions on financial restraints and creativity while perceiving entrepreneurship as a means of getting ahead. In addition, females prefer to comply with normative role models than males; however, the gender impact on entrepreneurial intentions is not mediated by social norms.

4.5.7.2 Nationality differences

The study of Giacomin et al. ( 2011 ) determined the national differences in entrepreneurial intentions, motivations, and perceived barriers towards venture creation dispositions of students in American, Asian, and European countries. Specifically, the strongest entrepreneurial intentions are found in Spanish students, while interests towards public administration occupations are identified in Chinese students. Furthermore, despite similarly perceived motivations and barriers to self-employment, students in those countries show different sensitivity levels and significant extents to each motivator and barrier, which can be explained by the socio-economic factors of each nation.

Regarding students in Beira Interior region (Portugal) and Extremadura region (Spain), there is evidence that some differences exist in perceived desirability, perceived feasibility, and entrepreneurial intentions among the countries according to the study of Díaz-Casero et al. ( 2012 ). University students in the two nations have positive perceptions towards the desirability of entrepreneurship. Concerning perceived feasibility, Spanish students found it easier to start a business in the present than in the past, while this was not true for Portuguese students. Moreover, students in the Extremadura region have higher intentions to start a business than those in the Beira Interior region; nevertheless, the seriousness of entrepreneurial intentions is higher in Portuguese students compared to individuals in Spain. Additionally, the influences of gender and entrepreneurial family members on the perceptions of students in the two countries are also investigated, in which sexuality impacts the perceived intentions of students. Yet no influence is found between gender, family backgrounds and perceived feasibility in both groups.

4.6 Further analysis of themes from influential papers

To visually present the themes clearly, the mind map has been used (as in Fig. 4 ) to summarize as what factors are most commonly considered in these 36 most influential papers and the analysis suggests that cognitive factors are most commonly used (three studies used them as only factors affecting entrepreneurial intentions) or cognitive factors used with personality factors (in three studies) or cognitive factors with educational factors (used in five studies) or cognitive factors used with environmental factors, demographic factors and contextual factors respectively in one, one and two studies. This shows that most of the papers (15 out of 36) have used cognitive factors as only factors or combined with other factors affecting EI of students. Personality factors, environmental factors or social factors are never considered alone in these most cited papers but used in combination with other factors and that too are not very widely used. Other factors, such as social factors, educational factors, contextual factors, and environmental factors, are rarely used as single factors to measure the EI of students.

Mind map showing most common factors in (n = 36) most influential papers. Note : Mind map reading; for example: EI affected by cognitive factors (3 studies) (on left of EI box); EI affected by cognitive factors and personality factors (3 studies) (on left of EI box); EI affected by cognitive, personality and environmental factors (1 study) (on left of EI box); EI affected by cognitive factors, environmental factors, demographic factors (1 study) (on left of EI box); EI affected by only education factors and contextual factors (1 study) (on right of EI box); EI affected by personality factors and educational factor (1 study) (on right of EI box)

Based on these identified seven-factors themes, the rest of the 254 papers were also grouped in similar way as seen in Fig. 5 . This analysis also indicates that the cognitive factors are used as a single factor in 61 studies, followed by a combination of cognitive and personality factors by 20 studies, cognitive and educational factors by 22 studies, cognitive and contextual factors by 11 studies and cognitive factors with social, environmental, demographic factors considered by respectively seven, three and two studies. Overall, 161 studies used cognitive factors (single or in combination with other six factors), followed by 43 studies which used personality factors alone or in combination with the rest of the five factors. The pattern found in the rest of the papers are like the ones used by most cited papers except that in these papers, the personality factors are explored in more detail.

Mind map showing most common factors in n = 254 papers (non-influential papers)

4.7 Conceptual model

Based on the synthesis of literature, we propose the integrated conceptual model of the variables that affects the entrepreneurial intentions of the students according to the extensive coding of 290 papers. The first important finding is that the independent variables used to measure the entrepreneurial intentions of university students are captured in the literature at seven levels: cognitive factors, personality factors, environmental factors, social factors, educational factors, contextual factors and demographic factors. Most of the papers have used cognitive factors (TPB model, EEM, EIM) as an independent variable and TPB components are used as mediators/moderators to measure the EI of students.

The second important finding that the model depicts is that there are a wide range of mediators and moderators used to measure the EI of students. The mediators and moderators are also measured at the same seven levels as mentioned for independent variables. In total, 130 studies used mediators and 61 scholars used moderators in their study. Most of the studies have used TPB components as mediator, while moderators used are mostly related to demographic factors, contextual factors, and personality factors.

Other than TPB factors, examples of mediators used as cognitive factors from entrepreneurial event model are perceived desirability, perceived feasibility, and entrepreneurial self-efficacy. Other mediators used are risk propensity, need for achievement, and locus of control which are derived from Bandura’s social cognitive theory and are related to personality factors. The next level of mediators used are at a social level such as the family influence, social exposure, country culture, and prior experience. The next majorly used mediators are related to situational factors as shown in conceptual model, followed by educational factors, and demographic factors. Only 21% of scholars in their studies have used moderators. The moderators also consist of seven identified factors (see Fig. 6 ). Some of the scholars have also used control variables in their study which are mostly demographic variables such as gender, university type, university locality, nationality, major, age, work experience, and exposure to entrepreneurial activities, family income, marital status, and entrepreneurial family background.

Conceptual model (Factors influencing EI)

5 Discussion

Entrepreneurship studies have arisen rapidly since the published works of Shapero 40 years ago (Shapero and Sokol 1982 ; Shapero 1984 ), many research papers have focused on EI, which is considered to have the greatest influence on entrepreneurship activities. This paper systematically analyzed various publications regarding the EI of students during the period 2005 till June 2022 and discusses the most and common studied factors in past research and how future studies can further explore this research area.

The paper adopted citation analysis, which is a prominent method, that recognizes the 36 most impactful studies in this research area over the period considered in this study. From the analysis, seven main themes (categories) of EI determinants were identified and implemented further in the paper’s analysis framework to analyze the rest of the articles (n = 254) used in this study. The analysis on several factors from 254 studies is briefly included in this review paper and indicated similar results as found in most influential papers, which suggests that the cognitive factor is most used factor in many papers which influences the EI of students.

5.1 Theoretical implications and suggestions on future research

From a theoretical perspective, the literature review aims to identify the factors most studied by past scholars that have an impact on the EI of university students. The study contributes to the educational entrepreneurship research literature, which will help higher educational institutions to understand which significant factors stimulate students’ intentions to start a business. The analysis of the paper clearly demonstrated that TPB model and cognitive factors dominate this area of research, and most studies are found to be conducted in Asian countries. Hence, based on the analysis of papers, this study discusses further steps for entrepreneurship research to better understand EI of university students and offers the following suggestions as below and as summarized in the conceptual model for future research (Fig. 6 ).

It is clear that to improve the understanding of factors affecting entrepreneurial intentions, future research should consider moving from cognitive factors using the TPB model. It is important to access the role of social factors including the family background and culture, contextual (situational) factors as to what forces an individual to become an entrepreneur, and this may shed further light on the EI of students. These combined factors will help in bringing out a holistic overview of factors affecting students EI. Cognitive factors have been extensively used in literature and there is a need to identify other important factors which affect the EI of students. Next, the culture of the country can have a great influence on the intentions of the students which has been less explored in the studies and hence conducting research considering the socio-cultural factors in different countries might help in providing multi-faceted views in terms of entrepreneurial intentions. It can also be of interest for the scholars to further explore the demographic factors as very few studies have considered them to determine the EI of students. The outbreak of COVID-19 has affected entrepreneurship (Yu et al. 2021 ), and hence future research may consider the impact of the pandemic, such as online education, macroeconomic factors, etc., on EI of university students.

In the digital transformation economy, technological entrepreneurship started to grab the attention of many countries, especially developing countries (Nathani and Dwivedi 2019 ). The perception towards technology growth can influence students’ intentions to start new ventures. Future research can study the technological entrepreneurship by investigating how combined factors such as environmental factors (e.g., access to technology), contextual factors (e.g., perception of recent economy/market, perception of government support, opportunities), and social factors (e.g., prior experiences, role models) affect the EI of university students, from which many implications can be undertaken to benefit the young people’s entrepreneurial activities. Most of the studies provided comparisons on EI considering different nationalities or genders. Furthermore, to enhance understanding in the EI research area, comparison can be provided considering other demographic factors, for instance, online versus physical educational environment, individuals with disabilities versus the ones without disabilities. Most of the studies have focused on theory of the planned behaviour model and hence it might be important in the future to combine different EI models to explore and broaden the scope of literature which will further add value and contribute to the already existing literature.

More than half of the studies are conducted in Asia and hence it is important to explore other less explored regions such as Africa, America, and Europe to determine if there are any differences in factors affecting the EI of students in these developed and developing regions. As identified by the review, the entire literature in this field is dominated by quantitative studies and hence to provide more robust results, mixed studies using quantitative and qualitative should be conducted in the future. Future research may benefit from EI determinants in the context of higher education to conduct studies on different developmental phases, such as primary and secondary school. In the study of Brüne and Lutz ( 2020 ), entrepreneurship education had greater positive influence on the self-efficacy and entrepreneurial desirability of younger students than older ones. Scholars can examine the effect of early exposure to entrepreneurship on the development of factors that will further impact EI of students. The research of Barth and Muehlfeld ( 2021 ) found that the interventions in early entrepreneurship enhanced the entrepreneurial self-efficacy of university students.

5.2 Practical implications

There are some critical implications based on the analysis from this paper for various stakeholders. The systematic review can be useful for the scholars who aim to conduct research in EI of students in the future and this review will inspire and motivate the scholars to determine the novel research framework based on the insights provided from this systematic review which can help the community in general. Policy practitioners can implement relevant policies and provide appropriate support to enhance the EI of individuals and to provide an environment to build an entrepreneurship culture in their country. Educational institutions and teachers can find ways to inspire the entrepreneurial intentions in the students by enhancing course curriculums, developing applicable skills and knowledge, encouraging ideas, and boosting self-confidence in students and helping them to develop overall. Entrepreneurial intentions are often used as a proxy for behavior, but entrepreneurial intentions rarely convert into entrepreneurial action, particularly among students who have limited experience of entrepreneurship and lack experience of work altogether. Therefore, focusing on entrepreneurial intentions only, or using intentions as a proxy for action, represents a severe limitation to entrepreneurial action and future studies should focus on measuring the entrepreneurial actions with entrepreneurial intentions.

6 Conclusion

This paper has conducted the systematic review on more than 15 years of EI research studied in worldwide university students to provide an understanding of the most common factors that affect students’ intentions to become entrepreneurs used in the literature and suggest novel lines of research in the future. Various papers published between 2005 and June 2022 measuring the EI of the students were analyzed and the findings clearly suggest that there is an increasing trend of these studies from 2017 onwards. Most of the research focused on Asia with more than half of the studies conducted in this region. The results highlighted that the most scholars used TPB model to measure EI of students, and the factors used by most papers are related to cognitive factors. It is believed that using a range of factors can provide a better understanding to measure the EI of students. Hence, future research can be extended in various areas as identified by the gaps provided in the discussion section above. Based on the above findings, it is clear that cognitive factors should not only be accounted for to understand the intentions of students and more studies should focus on other factors which are equally important in their influence on the EI of the students.

Like every other study, this review also has some limitations that can be addressed in future research. First, although the authors tried their best to include the studies between 2005 and June 2022, some studies might have been overlooked due to the variety of databases available. Next, the comparative review between different regions might have helped to understand the region-specific factors affecting the EI of students which was not explored in this study. Next, specific review can be conducted in Africa to better understand the EI of students as there are fewer studies currently in this region and such review can motivate the scholars to explore this region further. Finally, the comparative review between Asia and Africa might provide valuable insight on the factors affecting the EI of students, as both the regions mostly consist of developing countries.

Data availability

Data sharing is not applicable as no datasets are generated in this current study. All the articles used for the analysis are already provided in the article (in Table 2 and Appendix table).

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Analysing the transformation brought about by digital technologies in the delivery of investment banking services and its effects on efficiency and client satisfaction.
Evaluating the role of investment banks in promoting sustainable finance and the integration of Environmental, Social, and Governance (ESG) criteria in investment decisions.
Assessing the impact of technology on the efficiency and effectiveness of investment banking services
Examining the effectiveness of investment banks in pricing and marketing IPOs, and the subsequent performance of these IPOs in the stock market.
A comparative analysis of different risk management strategies employed by investment banks
Examining the relationship between investment banking fees and corporate performance
A comparative analysis of competitive strategies employed by leading investment banks and their impact on market share and profitability

Private Equity & Venture Capital (VC)

These research topic ideas are centred on venture capital and private equity investments, with a focus on their impact on technological startups, emerging technologies, and broader economic ecosystems.

Investigating the determinants of successful venture capital investments in tech startups
Analysing the trends and outcomes of venture capital funding in emerging technologies such as artificial intelligence, blockchain, or clean energy
Assessing the performance and return on investment of different exit strategies employed by venture capital firms
Assessing the impact of private equity investments on the financial performance of SMEs
Analysing the role of venture capital in fostering innovation and entrepreneurship
Evaluating the exit strategies of private equity firms: A comparative analysis
Exploring the ethical considerations in private equity and venture capital financing
Investigating how private equity ownership influences operational efficiency and overall business performance
Evaluating the effectiveness of corporate governance structures in companies backed by private equity investments
Examining how the regulatory environment in different regions affects the operations, investments and performance of private equity and venture capital firms

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Asset Management

This list includes a range of research topic ideas focused on asset management, probing into the effectiveness of various strategies, the integration of technology, and the alignment with ethical principles among other key dimensions.

Analysing the effectiveness of different asset allocation strategies in diverse economic environments
Analysing the methodologies and effectiveness of performance attribution in asset management firms
Assessing the impact of environmental, social, and governance (ESG) criteria on fund performance
Examining the role of robo-advisors in modern asset management
Evaluating how advancements in technology are reshaping portfolio management strategies within asset management firms
Evaluating the performance persistence of mutual funds and hedge funds
Investigating the long-term performance of portfolios managed with ethical or socially responsible investing principles
Investigating the behavioural biases in individual and institutional investment decisions
Examining the asset allocation strategies employed by pension funds and their impact on long-term fund performance
Assessing the operational efficiency of asset management firms and its correlation with fund performance

Hedge Funds

Here we explore research topics related to hedge fund operations and strategies, including their implications on corporate governance, financial market stability, and regulatory compliance among other critical facets.

Assessing the impact of hedge fund activism on corporate governance and financial performance
Analysing the effectiveness and implications of market-neutral strategies employed by hedge funds
Investigating how different fee structures impact the performance and investor attraction to hedge funds
Evaluating the contribution of hedge funds to financial market liquidity and the implications for market stability
Analysing the risk-return profile of hedge fund strategies during financial crises
Evaluating the influence of regulatory changes on hedge fund operations and performance
Examining the level of transparency and disclosure practices in the hedge fund industry and its impact on investor trust and regulatory compliance
Assessing the contribution of hedge funds to systemic risk in financial markets, and the effectiveness of regulatory measures in mitigating such risks
Examining the role of hedge funds in financial market stability
Investigating the determinants of hedge fund success: A comparative analysis

Financial Planning and Advisory

This list explores various research topic ideas related to financial planning, focusing on the effects of financial literacy, the adoption of digital tools, taxation policies, and the role of financial advisors.

Evaluating the impact of financial literacy on individual financial planning effectiveness
Analysing how different taxation policies influence financial planning strategies among individuals and businesses
Evaluating the effectiveness and user adoption of digital tools in modern financial planning practices
Investigating the adequacy of long-term financial planning strategies in ensuring retirement security
Assessing the role of financial education in shaping financial planning behaviour among different demographic groups
Examining the impact of psychological biases on financial planning and decision-making, and strategies to mitigate these biases
Assessing the behavioural factors influencing financial planning decisions
Examining the role of financial advisors in managing retirement savings
A comparative analysis of traditional versus robo-advisory in financial planning
Investigating the ethics of financial advisory practices

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The following list delves into research topics within the insurance sector, touching on the technological transformations, regulatory shifts, and evolving consumer behaviours among other pivotal aspects.

Analysing the impact of technology adoption on insurance pricing and risk management
Analysing the influence of Insurtech innovations on the competitive dynamics and consumer choices in insurance markets
Investigating the factors affecting consumer behaviour in insurance product selection and the role of digital channels in influencing decisions
Assessing the effect of regulatory changes on insurance product offerings
Examining the determinants of insurance penetration in emerging markets
Evaluating the operational efficiency of claims management processes in insurance companies and its impact on customer satisfaction
Examining the evolution and effectiveness of risk assessment models used in insurance underwriting and their impact on pricing and coverage
Evaluating the role of insurance in financial stability and economic development
Investigating the impact of climate change on insurance models and products
Exploring the challenges and opportunities in underwriting cyber insurance in the face of evolving cyber threats and regulations

Quantitative Finance

These topic ideas span the development of asset pricing models, evaluation of machine learning algorithms, and the exploration of ethical implications among other pivotal areas.

Developing and testing new quantitative models for asset pricing
Analysing the effectiveness and limitations of machine learning algorithms in predicting financial market movements
Assessing the effectiveness of various risk management techniques in quantitative finance
Evaluating the advancements in portfolio optimisation techniques and their impact on risk-adjusted returns
Evaluating the impact of high-frequency trading on market efficiency and stability
Investigating the influence of algorithmic trading strategies on market efficiency and liquidity
Examining the risk parity approach in asset allocation and its effectiveness in different market conditions
Examining the application of machine learning and artificial intelligence in quantitative financial analysis
Investigating the ethical implications of quantitative financial innovations
Assessing the profitability and market impact of statistical arbitrage strategies considering different market microstructures

Treasury Management

The following topic ideas explore treasury management, focusing on modernisation through technological advancements, the impact on firm liquidity, and the intertwined relationship with corporate governance among other crucial areas.

Analysing the impact of treasury management practices on firm liquidity and profitability
Analysing the role of automation in enhancing operational efficiency and strategic decision-making in treasury management
Evaluating the effectiveness of various cash management strategies in multinational corporations
Investigating the potential of blockchain technology in streamlining treasury operations and enhancing transparency
Examining the role of treasury management in mitigating financial risks
Evaluating the accuracy and effectiveness of various cash flow forecasting techniques employed in treasury management
Assessing the impact of technological advancements on treasury management operations
Examining the effectiveness of different foreign exchange risk management strategies employed by treasury managers in multinational corporations
Assessing the impact of regulatory compliance requirements on the operational and strategic aspects of treasury management
Investigating the relationship between treasury management and corporate governance

Financial Technology (FinTech)

The following research topic ideas explore the transformative potential of blockchain, the rise of open banking, and the burgeoning landscape of peer-to-peer lending among other focal areas.

Evaluating the impact of blockchain technology on financial services
Investigating the implications of open banking on consumer data privacy and financial services competition
Assessing the role of FinTech in financial inclusion in emerging markets
Analysing the role of peer-to-peer lending platforms in promoting financial inclusion and their impact on traditional banking systems
Examining the cybersecurity challenges faced by FinTech firms and the regulatory measures to ensure data protection and financial stability
Examining the regulatory challenges and opportunities in the FinTech ecosystem
Assessing the impact of artificial intelligence on the delivery of financial services, customer experience, and operational efficiency within FinTech firms
Analysing the adoption and impact of cryptocurrencies on traditional financial systems
Investigating the determinants of success for FinTech startups

Commercial Banking

These topic ideas span commercial banking, encompassing digital transformation, support for small and medium-sized enterprises (SMEs), and the evolving regulatory and competitive landscape among other key themes.

Assessing the impact of digital transformation on commercial banking services and competitiveness
Analysing the impact of digital transformation on customer experience and operational efficiency in commercial banking
Evaluating the role of commercial banks in supporting small and medium-sized enterprises (SMEs)
Investigating the effectiveness of credit risk management practices and their impact on bank profitability and financial stability
Examining the relationship between commercial banking practices and financial stability
Evaluating the implications of open banking frameworks on the competitive landscape and service innovation in commercial banking
Assessing how regulatory changes affect lending practices and risk appetite of commercial banks
Examining how commercial banks are adapting their strategies in response to competition from FinTech firms and changing consumer preferences
Analysing the impact of regulatory compliance on commercial banking operations
Investigating the determinants of customer satisfaction and loyalty in commercial banking

International Finance

The folowing research topic ideas are centred around international finance and global economic dynamics, delving into aspects like exchange rate fluctuations, international financial regulations, and the role of international financial institutions among other pivotal areas.

Analysing the determinants of exchange rate fluctuations and their impact on international trade
Analysing the influence of global trade agreements on international financial flows and foreign direct investments
Evaluating the effectiveness of international portfolio diversification strategies in mitigating risks and enhancing returns
Evaluating the role of international financial institutions in global financial stability
Investigating the role and implications of offshore financial centres on international financial stability and regulatory harmonisation
Examining the impact of global financial crises on emerging market economies
Examining the challenges and regulatory frameworks associated with cross-border banking operations
Assessing the effectiveness of international financial regulations
Investigating the challenges and opportunities of cross-border mergers and acquisitions

Choosing A Research Topic

These finance-related research topic ideas are starting points to guide your thinking. They are intentionally very broad and open-ended. By engaging with the currently literature in your field of interest, you’ll be able to narrow down your focus to a specific research gap .

When choosing a topic , you’ll need to take into account its originality, relevance, feasibility, and the resources you have at your disposal. Make sure to align your interest and expertise in the subject with your university program’s specific requirements. Always consult your academic advisor to ensure that your chosen topic not only meets the academic criteria but also provides a valuable contribution to the field.

If you need a helping hand, feel free to check out our private coaching service here.

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417 Business Topics & Research Titles about Business

The corporate world is the world of the future – there’s no doubt about that. And education in ABM will help you conquer it!

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What is ABM strand, exactly?

ABM stands for Accountancy, Business, and Management. Future leaders and entrepreneurs pursue education in this field to learn the skills essential for their careers. They study how to run a business. How to talk to clients. And, of course, how to come up with strategies to earn money.

Looking for exciting business topics to write about in a paper or dissertation? Here you’ll find a list of research titles about business, as well as ABM qualitative and quantitative research ideas collected by Custom-writing.org experts. We hope that these business and management research topics will inspire you for your own project or for a heated discussion.

❣️ Choosing an ABM Qualitative or Quantitative Research Topic

👔 business topics to write about, 💸 business topics on marketing, 📈 accounting research titles about business, 💫 business management research topics, 👷 business topics on hr, 🤔 abm strand research faq, 🔍 references.

The key part of acquiring any education is writing a research paper . Why do it? First, it’s a test of a student’s analytical, writing, and research skills. Second, being able to conduct business research is paramount to its success.

It helps you communicate with customers.
It helps you scan the marketplace for threats and opportunities.
It helps you understand how to minimize risks.
It helps you plan your investments effectively.
It helps you keep your hand on the pulse of the current trends in the market.

The obtained skills will guide you through the entirety of your professional career. It’s an experience that can’t be skipped. We’ve hand-picked 417 research topics related to the ABM strand, just for you. Here, you will find the best ideas for your future ABM research paper masterpiece.

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The first step in writing an ABM research paper is choosing a topic. With the abundance of ABM research topics ideas on the Internet, it’s not an easy task. Simply picking one won’t do the trick. You will need to juggle relevance, applicability, and your own personal interest in the subject.

There are two main types of AMB research methods: qualitative and quantitative.

Qualitative research answers the why and the how questions. It tests customers’ reaction to new products and studies consumer behaviors. Case studies, interviews, and focus groups are the common methods of collecting such data.
Quantitative research collects numerical data and analyzes stats. The common methods include various surveys in target groups.

What ABM fields to explore are out there?

Financial accounting (aka accountancy) is creating financial statements to be distributed within and outside of a company.
Management accounting is creating operational reports to be distributed only within a company.
Banking and finance are all about financial services provided to customers, and the laws of investment.
Business administration is supervising and overseeing various business operations.
Marketing is all about the promotion of buying and selling services and products.
Entrepreneurship is all about the process of coming up with, starting and managing a new business.
Human resource development management is all about reaching the top potential of the employees.
Hospitality management is overseeing and supervising various administrative tasks of a resort or hotel.
Tourism is all about attracting, housing, and entertaining tourists, and organizing tours for them.

Getting lost in this embarrassment of riches? Let’s single out the five of the trendiest areas of ABM research. They are: business, marketing, accounting, project management, and human resources. Want to see more examples of research titles about ABM strand? More on them down below!

Decided to go with a business-related topic for your ABM research paper?

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We have you covered!

Here are some of the freshest ideas for a relevant business research paper. Enjoy our selection of business research topics and research titles for ABM students. Choose one and prove that your finger is on the pulse of the modern market world!

Is poverty a concern of a corporation? How can corporations contribute to social development? Should they concern themselves with it in the first place, and to what degree? How can corporate social responsibility result in the betterment of the market? How can a corporation’s perceived awareness produce a positive image for the customers?
Labor relations : the latest tendencies and the predictions for the future. Analyze the contemporary trends in the labor-corporate relationship. What issues are likely to emerge in 2025-2030? Back up your conclusion with real-life examples.
Diversity as a contemporary working reality. Due to globalization, people of various backgrounds tend to work together, more and more so. Does it influence the working process at all? Does the difference between genders, ages, and ethnicities hinder or facilitate business? Should the companies ensure that there’s diversity among their employees , and why? How should the work environments be organized to maximize efficiency?
Personal networking : labor-corporate communication tool. How does the number of people you know correlate with the chances of finding the best partners, workers, and customers? Is it an exponential or a sine curve? Produce real-life examples.
E-business: the world-wide globalization process. Some of the most successful modern businesses operate almost exclusively online. What are the examples? Assess the role of integration in their workflow. What are the overall perspectives of SCM (supply-chain management) in the realities of e-business?
Leadership and business in the modern world. Is there a significant difference in the styles and strategies implemented by the leaders in the 21 century as compared to the earlier eras? How do modern leaders adjust to contemporary business realia? What are the challenges and opportunities? What are the global trends? Produce real-life examples.
Copyright law : is it on the side of the artist or the company representing them? How has copyright law evolved through the times? What drove it so? To what extent does it protect modern artists? How can a copyright corporation exploit it, and to what degree? Produce real-life examples. Are there any court precedents?
Advertisement and consumer behavior . What types of advertisements prove to be the most effective? Back up your data with research results. What are the latest trends in the world of advertisement? What are the advantages and disadvantages of online and offline advertising? What mistakes can be made by a brand that is trying to produce a positive image through advertisement?
Apple : how to turn your brand into a religion. What are the factors behind the success of the Apple corporation? Is it just clever advertising, or is there something more to that? How does Apple build a following of brand loyalists? Does Apple face any difficulties in the realities of the modern harsh brand competition? What are your predictions for the nearest future of Apple corporation?
Word of mouth: a fossil or a gem? Who usually relies on this form of advertisement the most? How can an already well-established corporation benefit from it? How does word of mouth differ from other types of advertisement? What are the advantages and disadvantages? Produce real-life examples of a brand’s or organization’s success due to word of mouth.
Facebook and business . How can Facebook be used as a modern platform for conducting business? Does it have any advantages as compared to other online platforms? What are the disadvantages? What successful companies use Facebook as a business platform?

Pay for performance: a source of loyalty or displeasure ? What’s the best strategy for an employer to link pay and performance? Should pay increases be dependent on just the performance of an employee, or should other factors also be considered? Back up your reasoning with research results.
Local customization vs. global standardization. What are the pros and cons of each of the approaches? What companies are known to implement both strategies successfully? Give examples.
External recruiting vs. Internal promotions . What are the pros and cons of each of the approaches? How can a company implement both strategies successfully? Which is a more cost-effective approach? Why is it impossible to stick to just one of the strategies?
Does a multinational corporation have a motherland? Is it obligatory for a multinational corporation to have a strong presence in its home country? What are the economic benefits or downsides of it? Produce real-life examples.
Management by walking around (MBWA). What is the reasoning behind it, and how is it implemented? Is it a boost for productivity or a stress for employees? Who needs it more – the employees or the manager? Is it effective? Illustrate your point with research results.
The AIDA formula in advertising. What exactly is the AIDA formula? Why is it popular nowadays, and how does it compare to the other formulas for creating advertisements? Is it the key to a successful message broadcasting or a hindrance to creativity?
Free market : an achievable goal or a utopia? What exactly is the concept of a free market? What are the advantages of such a system? What are the disadvantages? Are there any real-life examples, and what can be learned from them?
Family business : pros and cons. Are there any modern examples of a successful family business? What might be the downsides of such a business model? What are the advantages? What can be learned from the examples of exercising interpersonal relations in business?
Franchises vs. “from scratch” businesses. Why having a franchise is a go-to option for a lot of corporations? What benefits does it produce? Are there any downsides? Which business model is easier to maintain? Which business model is more cost-effective?
Marijuana business in the US: state law vs. federal law. What is the current stand of federal law on the issue? What about state law? What is your prediction for the marijuana-based businesses for the nearest future?
Governments vs. private businesses. How does the government manage private businesses in your country? What is the best strategy for a government-private business relationship? How does this relationship reflect on the economy of the country?
The Internet and consumer behavior . How does the Internet shape consumer behavior in modern days? Are there any drastic changes in consumer behavior as compared to ten years ago? Is the Internet just a new platform for advertising, or is there more to that? Produce real-life examples.
The culture of consumerism . What exactly is this phenomenon? Is it really a thing or just a popular penny dreadful? Is it a natural occurrence or an artificial design created by the major companies for increasing profit? What proofs of the latter can be produced?
The best countries to invest into in 2020. How can a country be invested into? Why would some corporations choose to do it? What are the criteria? Is it cost-effective? What are the real-life examples?

Here are some more business research topics to explore:

Outsourcing: its advantages and disadvantages for a business. Is it ethical?
Authors and copyright: which works better, legal names or nom de plumes?
Negotiation tactics : understanding authority.
Oil prices impacts on consumer behavior in Turkey .
Corruption cases: do state officials have a higher chance of succeeding with a request for dismissal?
Juicy Fruit: business strategies and product promotion .
Insider trading : how the nature of the offence and the punishment for it has changed through the decades.
American Airlines: the secret of success .
Alcohol: the advantages of the sale and consumption laws for the society’s well-being.
Organizational change capacity concept .
Death penalty : should it apply for the most severe corporate crimes?
The correlation between wages and employee productivity.
The correlation between strategic management and employee productivity .
The impact of staff motivation on employee productivity.
Managing employee retention .
Low-cost economy: companies benefits and drawbacks .
Sales letter vs. waste bin: how to avoid spam folder?
Startups: how to.
L’Oreal and Procter & Gamble: financial analysis .
Teenagers vs. business: the phenomenon of teenage business.
Logistical system: private and public warehouses combining .
Small business : the basis of economics.
Coca-Cola and PepsiCo: Comparative Analysis .
Third-world countries: how is business done there?
Taxes : types and uses.
The role of corporate lobbyists in American future .
Business ethics: is there a difference from general ethics? What are the laws?
What are the cultural differences of doing business in different countries?
Roadrunner Sport: social and digital media strategies .
The target audience : how to define it and how to attract it?
Crisis management in business.
Call centers outside the US: pros & cons .
Risks: how to calculate them in your business endeavor.
Monopolies : how do they impact the market?
Business dynasties: how does family business operate?
Copyright law : how does it operate?
A gaming lounge: business plan .
Services: what are the most and least popular in the market?
Dell Company: global strategies .
Charity: is it a good advertisement strategy for a business?
How to balance ecology and increasing production.
SunTrust: business strategies in banking industry .
Corporate culture : what company rituals are common in business?
Negotiation and diplomacy in business.
TransGlobal Airlines as a monopoly .
A healthy working environment and its importance in business
Google’s success: a case study .
Brands: what’s their place in the modern market?
American Airlines’ and US Airways merger .
Military crisis: a hindrance or a boost for business?
Small enterprises: what are the challenges?
British Petroleum: the corruption case .
Internet advertisement: is it overtaking the world of advertising?

The psychology behind people’s decision to buy a more expensive product or a higher quantity of it.
Feminism: how does it influence the way women consume?
Hilton’s investments into the Italian tourism sector: causes and effects .
Teenagers and brands: what brands are the most popular among modern teenagers?
Mandatory recycling: how would it affect the prices? Would it be cost-effective in the long term?
Advertising in schools: is it acceptable?
Social media: what marketing strategies are used there? Does it influence offline advertisement?
Tariffs on car imports in Ukraine .
Employee stress : does every company need to offer services of a psychologist?
Sports and art: do corporate extracurricular classes enhance employees’ creativity and result in a healthy work environment?
Walmart company: environmental sustainability .
Eco-friendliness: how can more eco-friendly policies be encouraged in companies and businesses?
The concept of perfect competition .
Personal guns: does the successful handgun production industry depend on their free distribution?
BMW group sustainability plan .
Minimum wage : should it be canceled? Why?
Starbucks, Toyota and Google: missions comparison .
Commerce and retail: what is the future? Will shopping activity move completely to the Internet?
Toyota and Plexus: pricing strategies .
Internet advertising: is it more effective than other types of advertisement?
Tobacco production: should higher taxes apply to the tobacco companies? Should they be obliged to donate to cancer treatment centers?
Alcohol production: should higher taxes apply to alcohol companies? Should they be obliged to donate to alcohol treatment centers?
Xerox: company profile and overview .
Business ethics: how does it influence important decisions made by a company?
Ethics and morality in a business-oriented world.
The rise and fall of Eastman Kodak .
A museum exhibition: how can it be made marketable?
The business guide to sustainability .
Mobile phones: what has facilitated their high sales rates in recent years?
Under Armour: company analysis and strategic alternatives .
International human resources : what are the major challenges and pitfalls?
Corporate rituals: what are the oldest and most rigid ones that are still practiced in companies?
Brainstorming: how effective is it in producing ideas and business solutions?
Healthy work environment: what does it look like, and how can it be created?
Financial crisis: how does it affect business in the US and worldwide?
Famous brands: what are the associated advantages of owning a product of a recognizable and respectable brand? Why are consumers often willing to pay for it more than for a less well-known alternative?
Image: how does it affect the modern business culture and consumer behavior?
Gender: does it influence the ability to manage small and large teams?
Hiring youth: why certain niche companies prefer to employ young people? What are the examples?
Differences in ethnic cultures: how do they influence team-building?
Differences in ages: do they create difficulties in departmental cross-functional cooperation?
Gender: why certain companies prefer to employ more women than men and vice versa? Are efficiency stereotypes empirically and numerically confirmed?
Fitness franchises : why are they more and more popular?
Franchise models: what types are out there? Which would you choose for a coffee house? Other examples are welcome.
Franchise promotion: is it the responsibility of the franchisee or of the franchise holder?
Franchise agreement: which items should be included to save from excessive spending with no reward?
What factors must be considered when choosing the market for business expansion ?
Globalization and consumer behavior: how does one affect the other?
Chinese market: how does it benefit from globalization?
Globalization: will it continue to spread, or will it cease to decrease?
Business clusters: how do they move globalization?
Bank mergers : a wise strategy or a result of failure? When should a bank consider this move?
Bankruptcy : what are the most common reasons for it? Does it necessarily spell the end for a business?
Big-box stores : how to ensure the success of a big-box retailer?
Brand awareness: how to make people remember and recognize your brand?
Competitive intelligence : what are the best ways to gather and analyze information about the business environment?
Consumer loyalty: how to make a consumer develop a behavioral tendency of favoring one brand’s products over the other?
Consumer risk management: what are the best ways to minimize the potential risk of a product not meeting quality standards entering the marketplace? How to make it cost-effective?
Copycat products: why do they enter the market so easily, and what are the ways for a brand to fight for its copyright?
Corporate crime : how is it best for a company to redeem its reputation after being compromised?
Corporate social responsibility : how does this business model help make a company be socially accountable?
People Water: corporate social responsibility .
Customer competencies: how to enable your customers to learn and engage in an active dialogue?
Data security : how to protect data from unauthorized access and data corruption?
Downtown revitalization: how can it be beneficial for a business?
Ruth’s Chris restaurants: SWOT analysis .
Employee coaching: how is it different from managing? How is it best to organize employee coaching in a big / small company?
The “Do no harm” ethical principle in business.
Green products : are they good for a business? How can a company use less packaging, and reduce the amount of disposed toxics?
Industry disruptor: what is a disruptive innovation in business?
Intellectual capital: what are the components and what is the best way to unlock their potential?
Job sculpting: what is the best way to match a person to a job that unlocks their potential to the fullest degree?
Marketing ethics : what are the moral principles behind the regulation and operation of marketing in your country?
Mergers : what are the types, and why do businesses do it?
Organigraphs: how to graphically represent a company’s structure and processes? How are organigraphs different from a traditional organizational chart?
Philanthropy: what are the competitive advantages of corporate philanthropy?
Quality circles: how does it influence business positively?
Regional planning: how to place infrastructure across a large area of land efficiently?
Customer service initiatives: how to learn what your customers dislike, tolerate, and actively appreciate?
Bagel Store vs. Subway: comparative analysis .
Shared services model: why are they cost-efficient?
Short-term financing: in what types of businesses does it apply best?
Starbucks Effect: how does a Starbucks store affect home and property values?
Groupon: daily deal or lasting success ?
Strategic planning : how to establish the direction of a small business?
IBM Corporation: business strategies .
Labour strikes: what causes them? What are the consequences for a business in particular and for the economy in general?
Companies’ ethics: concepts and cases .
Subliminal advertising: how do they work?
Telemarketing: a thing from the past or a relevant method of advertising?
Underage workers: how does employment of minors work?
Underwriting: who provides underwriting services and who receives them?
Undocumented workers: do they have rights, and what are the risks?
Unions: what is their stand in your country?
Whistle blowing: is it regarded ethical in modern business practice?
Work ethic : what kind of belief system is that? Does it have any downsides?
Work-life balance : what are the ways of encouraging and maintaining it?
Business leadership: is it a skill that can be learned?
Stakeholders : what is their impact on the success of a business?
Global unemployment: why is it a worldwide phenomenon? What are the solutions to the problem?
International investment : why is it important to educate the public on its benefits?
International competition: what are the strategic measures of survival for local companies?
Job creation : how can big and small businesses create jobs?
Businesses and oceans: why is it crucial to institute and implement environmentally-friendly approaches?
Ethical conflicts: how to avoid cultural, religious, and political arguments at work?
Organizational environmental pollution: how does it affect consumer trust levels?
Business negotiation: what are the styles of intercultural dialogue?
Excessive work: what are the consequences of overworking ?

Marketing is one of the most prominent entities that govern our world. It’s the cornerstone of business, serving to identify and satisfy customers’ wants and needs. Without marketing, there is no business!

Here are some of the most relevant marketing research paper topics and ideas. Choose one, and you are bound to impress your professor!

Get an originally-written paper according to your instructions!

Coronavirus: a case study. How has COVID-19 affected consumer behavior worldwide ? What about your own country? Are there any glaring examples of inadequate consumer behavior? What are the reasons behind them? How do different businesses deal with the consequences of quarantine? Produce examples of marketing centered around Coronavirus.
Zoom: a case study. How did Zoom manage to become a go-to platform during the Coronavirus outbreak ? Was it the brand’s clever marketing, or did something else influence the consumer choice? How did Zoom manage to outperform the dozens of rival video conferencing services? What are the numbers? Make your predictions on whether the company will be able to sustain its success after quarantine is over.
Gillette #MeToo commercial: a case study. How did the brand express its political stand on a pressing social subject? Did the campaign ultimately succeed in its goal? Did the backlash harm Gillette’s reputation, or was it a sign of successful branding? How did it ultimately reflect on sales? What can be learned from the data?
Xbox Series X: a case study. The Xbox Series X is the successor of the popular Xbox One home video game console. It is scheduled for release in late 2020. How is it advertised? How does its marketing campaign impact user behavior? Is it a fast process? Analyze the concept and the marketing campaign of the product.
Colin Kaepernick in a Nike commercial: a case study. How did the brand use an existing political situation to its advantage? Did the campaign ultimately succeed in its goal, or did it merely taint Nike’s reputation? Was it marketing genius or brand failure? What do the numbers say? What can be learned from the data?
Brexit and consumer behavior. How has Brexit affected consumer buying behavior in the UK? What about the EU? How did it impact currency exchange rate? What businesses benefited from it? What can be learned from the data?
Same product, different branding: a comparison. Two companies are selling the same product – only branding and packaging are different. What influences customers’ choice? Is the price relevant in this equation? What can be learned from the data?
Addictive consumer behavior. What brands are known to inspire addictive consumer behavior? What marketing tools do they employ? Are there any downsides for a business? Should companies be held liable for maniacal consumer behavior?
Corporate social responsibility as a brand marketing tool. How effective is it? Produce examples of brands whose sales increased after a charity or awareness campaign. What can be learned from the data? What are the pitfalls of the CPR approach?
The ROI in athletics. What exactly is return on investment? How is it calculated? Why is there close public attention to the ROI factor in athletics? How can ROI be used as a marketing tool? Produce real-life examples.

Slack: a case study. How popular is Slack as compared to rival platforms offering similar services? How much of its success can be attributed to marketing? Is its success currently on the rise or on the decline?
Uber : a case study. How has Uber become the leading company in its field? Analyze its history. What role did marketing play in its success? Analyze the company’s exit from the Chinese, Russian, and South Asian markets. Why did the company choose to do it? What benefits did it gain by doing so? What’s the current stand of the company?
Facebook : a case study. Facebook has faced a lot of backlash in recent years. How did the company manage it? What are the examples of Facebook’s different takes on marketing influenced by the company’s negative publicity?
Marketing in recession : a case study. The 2008 global financial crisis took a great toll on the markets worldwide. Nevertheless, there are stories of success for new products introduced to the market at the time. What companies managed to successfully roll out a product in the time following the 2008 global financial crisis? Give a case study of such a company.
Microsoft : a case study. How does Microsoft advertise its products? How are traditional storefronts doing market-wise as compared to the recent advertising trend, mobile phone marketing? What choices does the IT giant make concerning mobile ad targeting? Is it successful?
Black Friday : what’s the secret behind the phenomenon? Does it offer real value for money or is it simply a psychological trick of clever marketing?
Digital transformation: how to create an effective digital marketing budget?
Production expenditure: how does marketing affect it?
Jeep company’s marketing .
The Internet of things : what exactly is IoT? What are the examples? How can marketing be incorporated into it?
Volkswagen company’s information technology .
Volkswagen in America: managing IT priorities .
Relationship banking: how has it been influenced by digital promotion and mobile money accessibility? How is mobile banking redefining the customer-bank relationship?
Apple Computer Inc.: maintaining the music business .
Credit card responsibility: how to limit compulsive buying behaviors for credit card holders?
Corporate social responsibility: how do organizations use CSR to reinforce brand equity?
Servus Credit Union Ltd: marketing strategies .
Marketing manipulation tactics: what do brands do to get more customers?
Herfy’s marketing strategy in India .
Social media marketing as an image builder: different ways of communicating your brand image on the YouTube, Tik Tok, Twitter, Facebook, and Instagram platforms.
Consumer motivation on the BevCo example .
Influencers: how can Internet-famous people impact the buying choices of consumers ?

Marketing strategy connting digital devices.

A Coffee shop marketing strategy .
Direct marketing strategies: are consumers equipped enough to shield themselves from it?
The “Do no harm” ethical principle in business .
Maternity: what is the best way to market baby products?
Family orientation: how does it affect marketing in general?
Online shopping : what do buyers look for when shopping online? What attributes do they compare when choosing the product?
Harley Davidson, Naked Juice, and Tropicana Juice: brand perception analysis .
Global marketing: how does it incorporate standardization?
Social class differentiation: how do financial institutions market their products and services differently on the basis of social class?
Snapple Juice: marketing strategies .
Internet marketing: what trends can be expected to dominate the online world in the future?
Marketing and culture : how do advertising strategies vary across different cultures?
The Green Motor Car Company: marketing strategy .
Political campaigns : how can they impact advertising? Produce real-life examples.
Impulsive buying : how does it occur, and how do brands exploit it?
American Marketing Association: promotion strategy .
Loyalty cards: do they boost sales and encourage customer loyalty?
Brand trust: is it possible for well-marketed brands to get away with selling products of substandard quality?
Trust as the way to develop proper company-clients relationships .
Globalization : what is its impact on consumer behavior?
Customer loyalty : what brand attributes result in it?
Market monopoly: what are some of the successful marketing approaches that can help break through it?
Cause marketing : how does it impact a brand’s affinity with its target audience?
Brand equity : what is the effect of discount offerings and consumer promotions on it?
The outcomes of advertising in a recession
Top-of-mind awareness: how is it best achieved in modern times? Produce real-life data.
Event sponsorships and customer perceptions: how to?
Mobile ad targeting: pros and cons of mobile ad targeting based on users’ browser and app history.
Mortgage marketing: how to make customers be able to differentiate between various mortgage options offered by competing banks?
Drones production company marketing plan .
Click baiting: a promising novelty in sponsored posts promotion or a brand-compromising nuisance, best to be avoided for fear of bad associations with the brand?
Who are the consumers of Nivea?
Celebrity endorsement : what’s its impact on ROI for CPG brands?
Comparison advertising: is it effective in building brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
Word of mouth: what makes people want to forward content to their friends?
Viral content: how to?
Evolving family structures: what has changed and how to address it with marketing?
Augmented reality : how is it enhancing marketing experiences?
Artificial intelligence: what role does it play in modern marketing?
Advertising to children : how to? What are the pitfalls?
Brand salience: how to?
Humour in advertising: what’s the impact, and what’s the customer response?

As you are very well aware, accounting is all about numbers and measurements. It’s even been called the language of business! That’s why writing a research paper on one of the accounting research paper topics is such a good idea. You are going to master it in no time!

What are the main fields of accounting?

Financial Accounting
Management Accounting
Accounting Information Systems
Tax Accounting

There are carefully selected topics down below that explore each of those fields. Just go there and choose one – it’s that easy!

Taxes and politics. How do organizations fight for the reduction of the taxes they have to pay? How can politicians influence the tax rate in different spheres? Are there any real-life examples of that? How can this situation be curbed?
Financial markets. What are commodities and stocks? What is the role of financial markets in the global economy? Why are there few people who understand financial markets? What issues does it raise? What can be done about it?
Accounting information systems . What are the most popular accounting systems used by businesses nowadays? What are the most modern ones? How rapid is the flow of information today? How does it influence modern accounting? What can be done to advance it even further?
Managing and accounting. How can managerial accounting help a company make better decisions? How does it work? What are the possible examples of successful and unsuccessful decisions made in a company based on the managerial accounting reports?
Personal finances . Why should individuals hire personal accountants? How can this practice be systematized? What are the alternatives? Produce examples of modern mobile accounting applications and free online services. What are the pitfalls to be aware of?
Debt management. Why does such a serious issue exist in the modern world? Produce the current numbers of people for whom debt is a life-governing factor. What is the reason behind the prevalence of this problem? Who may benefit from this situation? How can this be fixed?
Auditing collusion. What is employee / auditing collusion? How can it result in an unfair marketing advantage? Why is it illegal? Produce real-life examples of auditing collusion disrupting marketing equilibrium. What can be done to anticipate and prevent such occurrences in companies?

Below are some other accounting research topics to explore:

Accounting decisions: what are the criteria for making them correctly?
General principles of accounting .

Forensic accounting : how does the investigation process go? What are the role and essential skills of forensic accountants?
Accounting theory: how is it influenced by culture?
Tax assessment: how to correctly assess the tax on organizational earnings?
The 2008 global financial crisis : what factors were the primary cause?
What are the steps on the way to becoming a certified accountant ?
Accounting ethics: what are the modern dilemmas?
Accounting history : what are the historical prospects for the best accounting practices?
Accounting systems: what are the risks in the process of developing their design?
Earnings management: what are the perspectives?
Tax reduction : what are the most effective ways of doing it for organizations?
Managerial accounting: what are the effects of financial markets on management accounting?
Financial fraud : what are the ways to escape it?
Accounting theories: what is their meaning for business?
Nortel Networks Corporation Accounting Theory .
Normative theories: what are the issues with normative theorizing in accounting?
Theoretical concepts: how to implement them in practical accounting?
Earnings management: how to best organize it in a company?
Cash flow: what is the effect of external factors on cash flow in an organization?
Online accounting: can accountancy be effectively based on the Internet?
Offshore accounting: how does it work? What are the pros and cons?
Accounting systems: which are the most effective for accountants?
Tax code: how to?
Islamic banking : how is it different from the European approach?
Financial markets: what are the known commodities?
Financial markets: what is their role in the global economy?
Financial transparency: what are the strategies to make organizational finances transparent?
Cloud computing : what is its role in data management for accounting information systems?
Personal investment: important factors .
The ideal framework for AIS: what does an ideal framework for an accounting information system in multinational cooperatives look like?
Food production company: a financial plan .
Decision-making process: what is the role of AIS in the decision making process for medium / large economic enterprises?
Accounting frauds: analyze three major accounting frauds of the last decade in detail. Why is ethical judgment needed in accounting at all times?
Intellectual capital: how do two major business companies (of your choice) build a relationship between their financial statements and their intellectual capital?
Education for senior executives: how can business education for senior executives influence hedging behavior?
Non-profit accounting: what are its financial reporting requirements?

Project management is the cornerstone of doing business. After all, how can you do anything without organizing it first? You may think, “Oh, but that’s easy… I just do it!” But that’s not how it works in modern business.

In big corporations, the way you organize a project is often synonymous with its eventual success or failure. Project managers need all of their knowledge, skills, and techniques to make projects meet the requirements. Want to look deeper into the processes and secrets behind project management? The idea for your perfect project management research paper is waiting for you down below!

Project management software . Which project management tools dominate the market today? Are they cost-effective? What do they primarily focus on (e.g., cost, scheduling time, etc.)? Analyze different project management software and find out whether they really lead to project success and increase productivity or not.
Humanitarian logistics. How do system dynamics and project management principles affect logistics operations? The need for humanitarian logistics has increased around the world due to the rise in environmental disasters (earthquakes, tsunamis, etc.). How can the sustained damages be reduced? Analyze the collaboration between system dynamics and humanitarian logistics. How does it impact flows in the supply chain, stakeholders, and responses? What are the best adaptations of project management theories?
Project delay causes. Identify the leading symptoms and causes of project delays. How does it impact the project life cycle? How do global construction companies cope with it? What strategies have they devised to deal with the issue?
Factors of project selection. What are the primary factors that affect selecting a project? Analyze the shift of project benefits approach towards customer-centricity. What is the reason for it? What is the difference between the two approaches? Which is more effective in modern business?
IT industry and agile project management . What is the impact of agile project management on productivity in IT companies? Analyze it using quantitative research techniques. Measure improvement of productivity, customer satisfaction, and employee satisfaction. Analyze and report the outputs of the data using empirical hypothesis testing methods.
Implementation of project management practices . What is the impact of an organization on how project management practices are implemented? Analyze the more informal and people-focused project management practices that are used in small and medium-sized enterprises. Use mixed methods research techniques such as interviews and surveys. Choose companies from a specific sphere to collect data. Examine the size of the company and how it impacts project management practices.
Communication and quality. How significant is communication in maintaining timely delivery and quality of project activities? Analyze the importance of communication between the organization of a project and its stakeholders (external and internal). How does efficient communication help an organization meet the expectations?
Team conflict dynamics model: what conflict types and team conflict profiles are there? How can they produce resolutions that can lead a project to success?
Culture and conflict management: how different cultures of project managers may influence the methods of conflict resolution they implement? How does a project manager’s background affect the way they identify misdeeds and the way they try to deal with conflicts that arise in their project?
Project misalignment with business objectives: how does it affect the overall project performance?
Project management soft skills : how important are they in the context of project success rates? What is the cost of training, and what are the benefits? How do they help the project achieve the desired outcome?
Psychosocial stressors: how do they impact project manager performance? What types of psychosocial stressors are there? Does organizational culture have any mediating effect? Use real-life data.

Project management research trends: how do they influence project success? What is the relationship between project management research trends and social-economic trends?
Project management maturity factors: how do they influence project success in large enterprises? How come the role of projects has increased worldwide, but the overall number of successful projects hasn’t changed? What is the relationship between project performance factors and organizational project management maturity?
Agile-scrum beyond IT: how can it bring managerial benefits to other sectors? Analyze its potential for the healthcare industry. Illustrate how it may be applied to develop frameworks for quality and timeliness improvement. How can it help deliver healthcare in a large-scale patient setting?
Project completion rate: how do organizational characteristics influence it in the construction industry? Analyze data on project performance using key performance indicators (KPIs). Use social network analysis tools to document organizational characteristics.
Leadership style as a mediator: how to connect collaboration satisfaction and emotional intelligence? What leadership styles are there? What are their roles as mediators between emotional intelligence and collaboration satisfaction?
Effective project scheduling system: what are the effects of the application of this planning and scheduling style in construction projects? Use the critical path method (CPM) in the analysis of drafting and subsequent implementation of an effective project scheduling system for manufacturing renewable energy plants.
Effective project manager appointment guidelines: how to design and implement them for construction companies in XYZ? How do two types of leadership styles, person-centered and team-centered, differ when used by project managers? How can one balance them? What does Archer say on the topic in her Realist social theory? Use the data from your analysis for designing effective project manager appointment guidelines to be implemented in XYZ construction companies.
Controlling costs in project management: a systems approach. Analyze the work of the research and development departments for a US-based consumer goods manufacturer.
Management: power, authority, and influence .
Culture, project performance, and IT industry: what might be the causes of delay and failure due to cultural factors?
CISCO Systems Inc: strategies and management .
Initiation stage of a project: a review. Analyze the work of the US medicine sector.
Similar but different: review the similarities and differences in how people practice project management across the world.
Effective teamwork role for organizations performance .
Competitive advantage: does a company gain a competitive advantage by implementing expert management in a project?
Canbide Corporation: operations management tools .
Critical path analysis: how do project managers plan for it and assess it?
Diversity: management practices and principles .
The uncertainty: how valid is it in lengthy and difficult projects in the US construction industry?
Transformational and transactional leadership models .
The history: investigate and analyze the development and evolution of project management across the past 20 years.
The qualities of an efficient leader .
Understanding the intricacies: how important is the grasp of the project’s intricate nature for its effective management?
McDonalds: management effectiveness .
Benchmarking project management maturity: analyze the benchmark standard of measuring maturity in project management.
Shangri-La Hotels: company management .
Agile project management: how does academic literature help develop its understanding?
The organization of international business .
The PMBOK guidelines: do they prepare managers for handling project risks successfully?
Information management system: practical solutions .
Project management methodologies: how do various prevailing project management methodologies correspond with efficacy? Review the US market.
Subway in the US: management strategies in food industry .
Software development methodologies: how do organizations justify their choices?
Teamwork on project management : how important is it in the US healthcare system?
The concept of change in management .
Software tools: how do different project management software tools correspond with efficacy in the developed world?
Establishment of Ruth’s Chris Steak House in London: how to make a restaurant chain international?
Attitude towards risk: how does project management handle possible risks in the US oil and gas sector?

Package role in design and planning process .
Public procurement: what are the associated challenges for project management in the US IT sector?
Humility and its impact in leadership .
The stakeholder approach: how does a global perspective picture its overall success in adoption and completion of projects?
Management: Holistic Response to Client Issues .
Captiva Conglomerate: management strategies .
Best project management practices: what does the European financial sector tell us about them?
Hewlett-Packard: global supply chain management .
Leadership qualities: does successful project management need them?

Human resource management is one of the most interesting spheres of business. After all, it’s all about people!

There are three major areas of a human resource manager’s responsibilities. They are: staffing, allocating compensation and benefits for employees, and administrating work.

There’s so much you can do as an HR specialist. It’s as people-oriented as a profession can get. It’s always a continuous process, too. You’ll never get bored!

There are a number of questions an HR specialist needs to know the answer to. How to select the best recruits? How to encourage team spirit and teamwork among the employees? How to motivate people? How to appraise and how to punish? All of those questions and more are raised in our selection of human resources research topics!

Training of employees as a performance enhancer. How does training of employees correspond with their performance? Produce real-life data. Use a questionnaire to identify and determine the workforce needs in an organization. Analyze the data by calculating a simple percentage analysis. How much did employee training influence their performance? Was it cost-effective?
Performance evaluation and its impact on productivity. How does performance evaluation impact employee productivity? What is its purpose? What is the difference between formal and informal evaluations? How should a performance evaluation be carried out? Describe each of the steps. What is the influence of a poor evaluation on an employee’s morale and their absenteeism rate? Produce real-life data.
Motivation and its impact on morale. What motivation theories are there? Which are the most popular to utilize in organizations today? What does the process of staff motivation look like? Does it influence employee performance? Produce real-life data. Analyze the data by calculating a simple percentage analysis.
Performance appraisal and its impact on productivity. What is performance appraisal, and how is it different from performance evaluation / employee motivation? Why is it considered to be crucial for the growth and survival of an organization? What is the role of performance appraisal as a strategic factor? Describe what performance appraisal techniques are used in an organization. How does it impact employee productivity? Produce real-life data.
Human resource and its relevance in modern business. Why are the effective acquisition, utilization, and maintenance of human resources considered to be central to the growth of an organization? How can executive initiative utilize human resources profitably for an organization? What are the techniques of sustaining and developing human resources in an organization? How to achieve maximum cooperation between staff and management?
Stress and its impact on the employee performance. What is the effect of stress on workers’ performance? Produce real-life data. Collect data using questionnaires and descriptive survey research design. Present the collected data in tables. Analyze it using simple percentages and frequencies.
Staff training in business organizations. How to identify the training needs of an organization? What is the role of management in staff training and development? What types of training methods are there? What are the effects of training on employee performance? Produce real-life data.

Here are some of the simpler human resources topics to explore:

Employee loyalty: what are the main factors that can increase it?
The cost of prejudice and discrimination on the wprkplace .
Conflicts in the workplace : how to resolve them? What are the most typical ones?
Cultural differences: how can human resource managers work around cultural differences in an international company?

Recruiting students: what are the pros and cons?
Compensation and benefits are the parts of employment relationship .
Employees’ education : should a company pay for it?
Harmful outsourcing of United States jobs .
Outsourcing and freelance workers: what are the pros and cons?
Recruitment : what are the opportunities and risks of recruiting new team members?
How to motivate employees effectively?
HR managers: how to select, recruit, hire, and educate human resource managers?
Legal aspects of human resource management .
Overqualified employees: how should an HR manager deal with an overqualified employee?
Google company: workforce diversity policy .
Talent hunting and management: what’s the human resource manager’s role in this process?
Character types: what character types are there, and how do they affect the team-building process in a company?
Workplace harassment and bullying: how should a human resource manager deal with such challenges? What strategies of prevention are to be employed?
Diversity : how can a company encourage it? What is its impact on the dynamics in the workplace?
Communication: how to make it effective? How does it affect a company’s success?
Wages : do they affect employee productivity? How to increase employees’ motivation and make it cost-effective?
Assessing employee performance : what are the best ways to do it? What tools and criteria are there?
The role of diversity in the workplace .
Labor laws : what are the most critical issues to be resolved?
Company data : how to protect it in the age of technology?
Equal pay : are staff members paid equally, and how can HR managers address this issue?
Leadership styles .
Health problems: how can they affect employees’ productivity, and how can HR managers address this issue?
Riordan Manufacturing: HR marketing services .
Workplace motivation: what motivates people to work more?
Mergers and acquisitions : what is the role of an HR specialist in these processes?
Managing a diverse workforce .
Employee loyalty: how can HR specialists encourage employee loyalty through developing the job satisfaction factor?
Organizational burnout of employees .
Employee retention: which factors contribute to it?
Salary bonuses: what are their additional benefits? How can an HR specialist identify who is eligible for getting them?
Strategic human resources : is there global competitiveness on it, and why?
Human resources market: describe its demand and supply circle.
Daily childcare: how can it enhance the performance of employees in the company?
Compensation packages : what are they and what is their function? How can an HR specialist identify who is eligible for getting them?
Career planning : should it be more people-oriented, or is it to be centered around companies?
Professional qualities vs. fitting personality: which is more important?
Performance tests: how are they to be conducted?
Do remote interviews match in their effectiveness with personal ones?

The Accountancy , Business , and Management (ABM) research focuses on the basic concepts of financial, marketing, and business management. ABM research explores various strategies employed in the business, marketing, and accounting spheres. It helps specialists in the sphere discern which business theories work best when put to practice.

Qualitative research gathers non-numerical data used to uncover customers’ opinions, thoughts, and trends. ABM qualitative studies use focus groups, observations, and interviews. The importance of the qualitative method have been increasingly recognized in the ABM field as a rich in detail and insightful way of analyzing the current market situation.

The nature of business research is the collection, study, and analysis of various business-related data to acquire detailed information and use it to maximize sales and profit of a business. The employed research methods include qualitative and quantitative types. The importance and benefits of business research can’t be overrated.

A marketing research topic is an issue that a researcher is investigating in their marketing research paper. The topic needs to be specific and well-defined to ensure the success of a research project on market and marketing. Selecting a topic is a challenging part of the marketing research.

Learn more on this topic:

280 Good Nursing Research Topics & Questions
256 Research Topics on Criminal Justice & Criminology
224 Research Topics on Technology & Computer Science
178 Best Research Titles about Cookery & Food
507 Interesting History Topics to Research
193 Best Education Research Topics & Ideas
120+ Micro- & Macroeconomics Research Topics
201 Research Topics on Psychology & Communication
512 Research Topics on HumSS
301 Best Health & Medical Research Topics
521 Research Questions & Titles about Science
A List of Research Topics for Students. Unique and Interesting
Good Research Topics, Titles and Ideas for Your Paper
Gale Databases: Gale
Writing a Research Paper: Purdue OWL
What are the Topics used in Research Starters – Business? EBSCO Connect
What should be a good topic for research related to Accountancy, Business, and Management? Quora
The difference between quantitative vs. qualitative research: SurveyMonkey
Understanding Quantitative vs. Qualitative Research: Medium.com
PhDs in Business & Management: Five Hot Research Topics (TopUniversities)
All Topics: Harvard Business Review
Research topics and projects: QUIT Business School
Browse All Topics: Harvard Business School
Market Research: Entrepreneur
Management Accounting Research: Elsevier
Accounting Research Tutorial: UF Libraries
What Is Management Research Actually Good For? Harvard Business Review
What is Management Research? University of Toronto
The value of management research to managers: The Conversation
Human Resources: Harvard Business School
Research & Surveys: SHRM
Human Resources in Research: UOttawa
BA (Hons) Business Studies: University of Stirling
BA Research: University of Newcastle
Education Studies BA: UCL Institute of Education
Areas of Research: PhD in Management, Michigan State University
Research focus areas in business and government: Victoria University of Wellington
PhD Subject Groups: Business School, University of Edinburgh
Research areas: The University of Sydney Business School
Research topics: Leeds University Business School
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Research Proposal Topics: 503 Ideas, Sample, & Guide [2024]

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Business Management

10 Trending Business Management Research Topics in 2024

Home Blog Business Management 10 Trending Business Management Research Topics in 2024

Business management has become essential for staying competitive and profitable in today's fast-paced world. It encompasses understanding all aspects of business, from its structure to finance, marketing, and strategy. Pursuing a postgraduate course in business management, such as PGDM, requires writing a well-researched paper to kickstart one's career.

However, the biggest challenge lies in selecting a relevant and trending research topic. To help with this, we have compiled a list of ten business management research paper topics that are currently trending in 2024, covering advancements in technology and innovative leadership strategies. Enrolling in Business Management training courses can further enhance your skills and knowledge, enabling you to take your career to new heights. So, let's delve into these cutting-edge topics together and gain insights for career growth.

What are some Good Business Management Research Topics?

Every aspect of business, like strategy, finance, operations, and management, is essential. So, it’s hard to say that a particular area of research is more significant. Choosing the best research topic in business management within your area of interest or specialization is one way to decide what your business management research project will be about. It is also a learning process and an opportunity to showcase your in-depth knowledge.

But if you want to explore other options, write about trending issues and events in the business world, and learn something new, here’s a list of 10 research proposal topics in business management that can help you create an engaging and practical project. You can also take a CCBA training certification to learn more in-depth about business management.

Conflict Management in a Work Team

With businesses going global, team management has escalated from merely managing people to guiding, mentoring and resolving conflicts among individuals. Teams with multicultural members from different departments are fertile ground for conflicts. If you are looking for international business management research topics, conflict management in work teams is an excellent option.

This research will give you an insight into the various causes of conflict and different techniques and methods of conflict resolution within global multi-lingual and multi-cultural teams enabling you to lead teams successfully and keep disruptions minimal. Better teams translate to better productivity and, eventually, revenue. On the personal front, it means career growth, leadership roles, and higher pay scales for you.

The Role of Women in Business Management

In contemporary society, women have made notable strides in shattering patriarchal norms and embracing diverse opportunities and career paths, thereby demonstrating their strength and autonomy. While women encounter challenges in assuming leadership roles, often stemming from prevailing cultural attitudes, their presence in business management positions is more prevalent than commonly perceived. This prompts inquiry into the factors that contribute to the exceptional success of certain women in managerial positions and the unique value they bring to such roles. Exploring this subject through qualitative research could yield insightful findings regarding women's impact on business management.

Issues that Affect the Management of Business Startups

The COVID-19 pandemic drove everyone online and created a new digital startup ecosystem. However, while it may be easy to set up a digital business, sustenance, scaling, and growth are some of the challenges that follow. If you are entrepreneurial, your research title about business management should read something like “Challenges in the startup ecosystem.” Such research covers issues that affect the management of business startups. It covers the various factors that lead to success and the pitfalls and obstacles on the growth trajectory. It covers effective strategies to mitigate or work around challenges, and this is where you can get creative. Limiting your research to startups is okay, but you can also cover significant ground across other business models.

Consequences of Excessive Work in Business

Work-life balance is the buzzword in today’s business environment. If you choose to write your thesis on the impact of excessive work in business, it could well escalate to international levels as everyone talks about employee well-being, from corporates to SMEs and top management to HR.

The single most significant reason behind this is the instances of early burnout seen in the past. Secondly, globalization is another cause for concern since people are often required to work multiple shifts. Lastly, the recent trend of post-Covid layoffs that have driven the need for side hustle makes it even more necessary to keep track of how hectic business operations are.

Why You Should Start a New Business After One Fails

Failure is the steppingstone to success. Or so the saying goes. The recent outcrop of start-ups has proven this to be true. If one venture fails, do not give up. Learn from the experience and start again. Not only is that the mantra of the current generation, but it is also among the trending quantitative research topics in business management.

The main objective and outcome of this business management research topic are to explore lessons learned from failures, the advantages of starting afresh, and the strategies for overcoming the fear of failure.

Importance of Inter-organizational Leadership and Networks

This research focuses on managing global networks in leadership roles. It is among the hot favorite research topics for business management students considering how businesses are going global. If you are an aspiring global entrepreneur or leader, you would want to know more about local and global inter-organizational networks, how things work, how people communicate, etc. Researching inter-organizational leadership and networks can provide insights into businesses' challenges and opportunities when building and maintaining relationships. Managing these relationships is another challenging part of the process, and that is what you will learn through this research.

How to Manage Organizational Crisis in Business

Not only is crisis management a critical leadership skill, but today's turbulent business environment is fertile ground for an organizational crisis. Globalization, digitization, and the startup ecosystem have disrupted the environment. Barring corporates, a crisis can strike any business at any time and bailing out of that crisis is the responsibility of the business leadership. Managing an organizational crisis in business is a popular business management research paper topic, especially among MBA students, PGDM, and aspiring entrepreneurs.

Product and Service Development in a Strategic Alliance

When it comes to research paper topics related to business management, one area worth exploring is product bundling in a strategic alliance. The ICICI credit card offered to online customers of Amazon India is a classic example.

Development of such strategic products or services requires in-depth product knowledge, knowledge of finance, and of course, a strategic mindset. If you have a strategic mindset and interest in product management, this is one of your best business management research project topics.

Innovation and Network Markets as a Business Strategy

Innovation and Network marketing is an emerging and strategic business model for startups. When entrepreneurs need more resources to raise seed or venture capital for their businesses, they elect to market their products through networking. Social Media platforms like Facebook offer substantial networking opportunities. Choose this probe as your quantitative research topic for business management if you have entrepreneurial aspirations to understand every aspect of this business model and strategy in depth.

Social Enterprise and Entrepreneurship

Social enterprise is any business having a social objective and undertaking activities in the public interest. Writing a research paper on social enterprises and entrepreneurship will lead you to explore opportunities that can bring an innovative change in society and hold business potential. One thing to remember if you want to explore social enterprise and entrepreneurship as one of several business management research titles is that the organizational goal is primarily social impact rather than revenue generation. This research will make you more open to an inclusive idea of growth by bringing you closer to social causes, marginalized communities, and people thriving in them.

Business Research: Types and Methodologies

Business research, like any other research, involves the collection of data and information about your chosen topic, analysis of the information and data gathered, and exploring new possibilities in the field.

Broadly speaking, research may be of two types – Quantitative or Qualitative. Quantitative research, also called empirical research, involves the collection of data from sample groups to answer a question. Qualitative research has more to do with the impact of certain phenomena. Such research is usually an extension of previously researched topics.

The table below highlights the difference between quantitative research topics in business management and qualitative research about business management.

How to Find Business Research Topics?

This is just our list of hot and trending business research topics. To help you discover more research project topics on business management, here are some quick-follow tips:

Identify Your Interests

Start by making a list of the various aspects of business management that interest you. Rate them on a scale of 1-10, with one being the least liked and 10 being your most favorite. You can also narrow down your topic to a specific niche while seeking sample research topics in business management.

Read Academic Journals

You might want to conduct preliminary research on a few of the topics you shortlisted to see if something interesting jumps out at you. One way to do this is by reading academic journals related to your selected area of business management. Findings by earlier researchers may trigger innovative thought.

Attend Events

Attending business events like seminars, conferences, and webinars on topics of interest can help you narrow down your list of research topics related to business management. It is also an excellent way to gather knowledge about your area of interest as well as to grow your network.

Consult your supervisor or Mentor

Your thesis supervisor is a valuable resource when searching for the best research topics in business management. They can guide you about relevant research areas and help you identify potential research questions apart from guiding you on research presentation.

Use Online Resources

Many research journals online allow students access to research papers either free of cost or in exchange for a small fee. Explore this resource and sign up for a few that are relevant to your area of interest.

The world of business management is constantly evolving and finding the right business management research topic might seem like a Herculean task. But, with a little thought, planning, and some research, it is not that hard. So, the 10 topics we've explored in this blog represent some of the most significant areas of development in the field of business management today, from the rise of women as business leaders and to the importance of innovation and network markets. As we move into 2024 and beyond, it's clear that these topics will only continue to grow in importance, shaping the way we do business and interact with the world around us. By staying informed and engaged with the latest research and trends, you can position yourself as a thought leader and innovator in the world of business management.

Also, our pointers on how to discover a business management research topic will help you identify a list of research topics in business management for your thesis. You can then narrow it down to your area of talent or interest. If you still want to know more, you can enroll in our KnowledgeHut Business Management training , where you’ll learn more about the different aspects of business.

Frequently Asked Questions (FAQs)

Business management is wide in scope, and there is a spectrum of research topics to choose from. The most prominent areas of business include finance, operations, procurement, marketing, and HR. Within each of these, you’ll find several macro and micro niches to explore.

An example of a business research study could be investigating the impact of social media marketing on consumer buying behavior or examining the effectiveness of a new leadership development program in a company.

The 4 types of business research include:

Exploratory
Descriptive

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250 Business Research Paper Topics: Best Ideas for Students
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Here are ten great ideas for research topics in business management. Employee benefits and its effect on employee productivity. The intricacies of managing conflict in the work team. Start-ups: A look into the issues that occur during business start-ups. Excessive work: Business consequences.
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Here are different categories of business research topics for college students and their examples. Business Ethics Research Paper Topics. Business ethics is a study field that gives students the freedom to choose from different topics. For instance, a student can choose a topic in this field around duties, morality, integrity, and business ...
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Business Research Paper Topics. This list of business research paper topics is aimed to provide students and researchers with a comprehensive yet concise outline of today's issues in business. From competitive forces to organizational development, our expert team has curated a diverse selection of subfields and subcategories to help you ...
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Some of the ideas students can explore for Business Ethics research and presentation include: The impact of gender discrimination on employees' performance. The effects of a company's environmental practices on consumer trust. Examine the repercussions of abuse of laborers in the construction industry.
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191+ Business Research Topics for College Students. The impact of digital marketing on consumer behavior. Sustainability practices and their effects on corporate reputation. Analysis of successful business models in the sharing economy. The role of corporate social responsibility in brand image.
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2. Modern Methods of Increasing Employee Productivity

3. Brand Influencing and Social Media Marketing Strategies

4. Analyzing the Role of Copyrights and Trademarks in Business Transactions

5. Analyzing the Structure of Transactions and the Role of a Director’s Guarantee in Business Law

6. Challenges to Transforming Small Local Businesses into Global Business Brands

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8. The Economic Development of Developing Economies in the Emerging Digital Economy

9. The Role of Business Negotiation in Driving Sales Performance

10. The Role of Social Entrepreneurship in Societal Transformation

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