transport broker business plan

Freight Broker Business Plan Template

Written by Dave Lavinsky

Freight Broker Business Plan

Over the past 20+ years, we have helped over 9,000 entrepreneurs and business owners create business plans to start and grow their freight broker businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a freight broker business plan template step-by-step so you can create your plan today.

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What is a Freight Broker Business Plan?

A business plan provides a snapshot of your freight broker business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Freight Brokerage

If you’re looking to start a freight broker business or grow your existing freight broker business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your freight broker business in order to improve your chances of success. Your freight broker business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Freight Broker Businesses

With regards to funding, the main sources of funding for a freight broker business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a freight broker business. Venture capitalists will usually not fund a freight broker business. They might consider funding a freight broker business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for freight broker businesses.

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How to write a business plan for a freight brokerage.

If you want to start a freight broker business or expand your current one, you need a business plan. Below are links to each section of your freight broker business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of freight broker business you are operating and the status. For example, are you a startup, do you have a freight broker business that you would like to grow, or are you operating a chain of freight broker businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the freight broker industry. Discuss the type of freight broker business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of freight broker business you are operating.

For example, you might operate one of the following types of freight broker businesses:

• Agent Model : this type of freight broker business focuses on a freight agent overseeing every aspect of the freight movement and working as a self-employed individual, but still being considered as working under the umbrella of a corporate brand.
• Asset-Based: this type of business is when a trucking company that has a fleet of trucks and truck drivers has the authority and access to brokerage freight for themselves.
• 3PL: this type of freight broker is where the company takes over and manages every step of the transportation process by offering freight transportation, warehousing and storage, distribution, and supply chain fulfillment.

In addition to explaining the type of freight broker business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of long-term contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the freight broker industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the freight broker industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The following questions should be answered in the industry analysis section of your freight broker business plan:

• How big is the freight broker industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your freight broker business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your freight broker business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: shippers, manufacturers, producers, distributors, and suppliers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of freight broker business you operate. Clearly, shippers would respond to different marketing promotions than wholesale distributors, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most freight broker businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other freight broker businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes independent truckers and logistics companies. You need to mention such competition as well.

With regards to direct competition, you want to describe the other freight broker businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of cargo do they ship?
• What types of shipping options do they offer (FTL, LTL, reefer, oversize, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide real-time tracking services of each shipment?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a freight broker business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of freight broker company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a freight broker, will you provide real-time and fully electronic tracking services, electronic or manual booking services for drivers, or a 24 hour support phone number?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your freight broker company. Document your location and mention how the location will impact your success. For example, is your freight broker business located in or near a warehouse, an office setting, completely remote, etc.  Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your freight broker marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your freight broker business, including negotiating contracts with carriers, finding efficient shipping routes, booking shipments with shippers and carriers, and tracking shipments.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your 100 th shipment, a date when you secure your 10 th shipping client, or when you hope to reach $X in revenue. It could also be when you expect to expand your freight broker business to a new city.  

Management Team

To demonstrate your freight broker business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing freight broker businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing logistic operations or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you book 5 shipments a day or 5 per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your freight broker business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a freight broker business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include contracts you have completed with shippers and/or truck drivers and carriers.  

Putting together a business plan for your freight broker is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the freight broker industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful freight broker business.  

Freight Broker FAQs

What is the easiest way to complete my freight broker business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Freight Broker Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of freight broker business you are operating and the status; for example, are you a startup, do you have a freight broker business that you would like to grow, or are you operating a chain of freight broker businesses?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

How To Write a Freight Brokerage Business Plan

Creating a business plan is essential for any business, but it can be especially helpful for freight brokerage businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every freight brokerage business owner should include in their business plan.

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What is a Freight Brokerage Business Plan?

A freight brokerage business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Freight Brokerage Business Plan?

A freight brokerage business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Freight Brokerage Business Plan

The following are the key components of a successful freight brokerage business plan:

Executive Summary

The executive summary of a freight brokerage business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your freight brokerage company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your freight brokerage business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your freight brokerage firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a freight brokerage business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the freight brokerage industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a freight brokerage business’ customers may include small businesses that need to ship products domestically, larger businesses with international shipping needs, or e-commerce businesses.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or freight brokerage services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your freight brokerage business via a combination of these marketing channels.

Operations Plan

This part of your freight brokerage business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a freight brokerage business include reaching $X in sales. Other examples include expanding to new markets, increasing market share, launching new products/services,  and hiring new employees.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific freight brokerage industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Freight Brokerage Firm

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Freight Brokerage Firm

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup freight brokerage business.

Sample Cash Flow Statement for a Startup Freight Brokerage Firm

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your freight brokerage company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A good  business plan can also be a valuable tool that helps you secure funding,  measure progress, and keep track of milestones along the way. By following the tips and including all the essential components detailed in this guide, you will be well on your way to drafting a successful business plan for your freight brokerage company.  

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10 Essential Elements of an Effective Freight Broker Business Plan

• March 2, 2023

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Whether you’re new to the freight brokerage industry or you’ve got 20 years of experience under your belt, you should know that the roadmap to your business’s success is in its business plan. This is a comprehensive document that guides a company’s growth from its very beginning stages. However, it’s also a living, adaptable document that can evolve as your business evolves.

So, even if your freight brokerage already has a business plan, it’s important to revisit it every now and then to verify that it’s still in line with your goals and that there’s a clear growth path. Here’s a guide you can use to ensure you’ve checked all the boxes.

Building Your Freight Broker Business Plan: 10 Key Elements

No freight brokerage’s business plan is alike; they vary in format, length, formality, etc. However, all of them should contain 10 key components. 

1. Executive Summary

The executive summary provides a brief overview of all the components of your business plan. It’s there so that whoever reads it gets a quick understanding of what will be covered in terms of: 

• What services your brokerage provides
• Who owns and operates your brokerage
• Who your customers are
• What your brokerage’s finances are like
• Why and how your brokerage will succeed

Keep in mind that while this is the first section of your business plan, most businesses save it as the last on the list to write.

2. Company Overview

This is where you describe your company’s history and help readers understand what exactly you do. It’s a little bit like an elevator pitch, as you need to describe the important aspects of your company in just a few paragraphs or pages. Some ideas to include: 

• Brokerage founding date
• Brokerage leadership and their backgrounds
• Brokerage mission and vision statements
• Brokerage services overview

3. Services Description

While you might have mentioned the services your brokerage provides in the previous step, this is where you’ll dive into a bit more detail. Discuss the ins and outs of your brokerage services, paying particular attention to any aspects that make your services stand out from competitors’ — which leads us to the next element.

4. Unique Selling Propositions

Unique selling propositions (USPs) are features that make your business or services better than your competitors’. What pain points do you solve that others don’t? Do you provide a higher level of service, and how? What unique features and benefits do your clients gain by working with you? List them out!

5. SWOT Analyses

A SWOT analysis is an exercise you can do to determine strengths (S), weaknesses (W), opportunities (O), and threats (T) in various aspects of your business. You may do one or more of the following analyses in this format: 

• Industry Analysis — Look at the freight brokerage industry as a whole, and how your company fits into it. Is demand rising? What factors are affecting it? What new tools and resources are available? 
• Competitor Analysis — List any direct and indirect competitors you have, then discuss where you stack up against them in the market. What advantages do you have that they don’t have, and vice versa?
• Customer Analysis — Who are your current customers? List demographic, geographic, and motivator information. Is that who you’d like to be serving, or do you need to switch something in order to gain a larger or more targeted audience?

6. Sales and Marketing Plan

Sales and marketing plans are two separate documents in themselves, but you should provide a brief synopsis of each of them in your brokerage business plan. Discuss how you’ll position your company in the industry and how you’ll get the word out about your services. Then, describe your plan for how you’ll convert leads into deals and drive revenue.

7. Operations Plan

Again, this is a separate document of its own that needs to be summarized in your business plan. Discuss organizational structure, roles, and hiring plans. Also, be sure to include administrative tasks and how those will be delegated to keep your business running efficiently.

8. Financial Plan

Where does your revenue come from? What expenses do you expect to incur? Do you need funding? If so, how much and how do you plan on obtaining it? 

This section may seem overwhelming, but with some help from your finance team or a trusted financial advisor, you can get clear on all things cash flow, balance sheets, and projected income. You don’t even need to be perfectly accurate — just your best predictions based on your research.

9. Short-Term Goals

Where is your brokerage now, and where would you like it to be in a year? Define your goals for the upcoming year, or maybe 2-3 years. These should be based on the SMART goal methodology — Specific, Measurable, Attainable, Relevant, Timely. 

10. Long-Term Goals

Where is your brokerage now, and where would you like it to be in 5-10 years? This is the time to dream. While your goals should still be reasonable and follow SMART format, you should have a 30,000-foot vision of what you’d like to achieve in the long term.

Tools to Execute Your Freight Broker Business Plan Successfully

Voilà! Once you’ve completed those 10 components, your freight broker business plan is likely done, or at least mostly done. The rest of what you choose to include is completely up to you.  But now that you’re done, the real work has to happen. You need to put all those great ideas into practice, hopefully growing your business along the way. ComFreight has a few tools that can help. While we can’t run your business for you, we can offer some resources that will help you streamline processes, reduce friction, and move more freight — ultimately driving revenue.

Our Load Board tool is an online marketplace tool that you can use to connect with carriers. You can use it to seamlessly post loads, book trucks, see trending market rates, and pay carriers — making it that much easier to maintain quality relationships with all of your clients. Enjoy the following features:

• Load matching
• Notetaking tools
• Message boards
• Credit information
• Federal Motor Carrier Safety Administration (FMCSA) verification
• Freight factoring and financing for pre-approved loads
• 24/7 mobile access

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HaulPay is ComFreight’s automated freight factoring and payment solution. You can offer quick pay to carriers, select loads you’d like to factor, and simplify your back-office operations. Even if you don’t need a factoring partner, HaulPay can help streamline the payment and credit risk assessment processes tremendously. 

Benefits to brokers include:

• Quick pay offerings to carriers
• 1-day broker margin turnaround
• Digitized carrier payments
• FREE payment software
• FREE TMS integration

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Get started with comfreight.

Interested in one or both of our innovative solutions for freight brokerages? Get in touch today to learn more. 

How to Start a Freight Brokerage Business

Main Sections In This Post Steps To Starting A Freight Brokerage Business Points to Consider Knowledge Is Power Featured Video

Discover a comprehensive step-by-step guide to kickstart your freight brokerage business.

This post offers insights, examples, and samples as starting points. Access up-to-date information through “Knowledge Is Power” search results.

These resources aid both the startup and established phases of your business.

Share and bookmark for future reference to harness the wealth of valuable information provided.

Let’s get started with the steps.

The Steps to Take To Start Your Freight Brokerage Business

Below are the steps to starting a freight brokerage business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Freight Brokerage Business Overview
• Researching Your Freight Brokerage Business
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Freight Brokerage Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1. An Overview of What You’re Getting Into

An Overview of What You’re Getting Into:

Is Starting a Freight Brokerage Business the Right Step for You?

There is a key factor to succeeding in business, and that factor is you!

Understanding your feelings about owning and running a freight brokerage business is important.

Passion is a crucial element for success in your own business.

Passion is the driving force you need.

When you’re passionate about your business and problems arise, you look for solutions. On the other hand, without passion, you’ll look for a way out when problems arise.

How passionate are you about owning your own freight brokerage business?

Let’s go through a short exercise.

Take a few minutes to think about this. It’s important before moving forward.

Imagine you won the lottery, quit your job, traveled the world, and bought your dream home, cars, and everything you ever wanted.

You have given to charity and causes you believe in.

You have helped your friends and family with more than enough money to live a better life.

It’s been three years since you won the lottery, and you still have 10 million dollars left in cash and investments that provide more than enough income flowing in every month.

Here is an important question to think about!

Now that you have achieved everything you have ever wanted, would you still start a freight brokerage business?

If your answer is yes, it shows that you are passionate about owning and operating a freight brokerage business and are heading in the right direction.

However, if your answer is no, it prompts another question:

What would you prefer to do instead? Perhaps you should pursue that path instead.

In summary, you need to be passionate about the business you plan to start because it’s something you want to do!

When your only concern is the money generated, you won’t be as successful as starting a business you are passionate about.

For More, See How Passion Affects Your Business . Also, see Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Freight Brokerage Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Freight Brokerage Business

A freight brokerage business acts as an intermediary between shippers and carriers, facilitating the transportation of goods.

It doesn’t own the trucks or cargo but connects shippers with suitable carriers to transport shipments efficiently.

Brokers negotiate rates, coordinate shipments, and ensure smooth logistics operations.

Day-to-Day Tasks in Running a Freight Brokerage Business:

• Client Interaction: Communicate with shippers to understand their shipping needs, cargo details, and delivery requirements.
• Carrier Coordination: Reach out to carriers to find available capacity, negotiate rates, and confirm transportation arrangements.
• Route Planning: Strategically plan routes to optimize delivery times, costs, and overall efficiency.
• Documentation: Prepare shipping documentation, including bills of lading, contracts, and customs paperwork.
• Tracking and Communication: Monitor shipments in real-time, providing updates to clients and carriers on delivery progress.
• Problem Solving: Address any disruptions or delays in shipments, finding solutions to keep operations on track.
• Financial Management: Invoice clients for services rendered and manage carrier payments, ensuring accuracy and timeliness.
• Market Research: To make informed decisions stay updated on industry trends, carrier capabilities, and market rates.
• Customer Service: Offer exceptional customer service by promptly addressing inquiries and concerns, and providing support.
• Compliance and Regulations: Ensure compliance with legal regulations, safety standards, and customs requirements.
• Relationship Building: Cultivate strong relationships with clients, carriers, and industry stakeholders for long-term partnerships.
• Negotiation: Skillfully negotiate rates with carriers and pricing terms with clients to maintain profitability.
• Technology Utilization: Utilize freight management software, communication tools, and tracking systems for efficient operations.
• Sales and Marketing: Promote your services through online platforms, networking, and maintaining a strong online presence.
• Problem Resolution: Address any disputes, conflicts, or issues between clients and carriers.
• Expansion and Growth: Identify opportunities for business expansion, market diversification, and strategic growth.
• Risk Management: Assess and manage potential shipping and logistics operations risks.

Running a freight brokerage business requires multitasking, effective communication, negotiation skills, and adaptability to navigate the dynamic logistics landscape.

The role demands orchestrating shipments, building relationships, and maintaining high customer satisfaction while ensuring timely and secure movement of goods.

b.) Freight Brokerage Business Models

Freight brokerage businesses come in various setups, each with distinct business models tailored to meet different needs. Here are a few types:

• Acts as intermediaries between shippers and carriers.
• Earns revenue by negotiating favorable rates and charging a margin.
• Focuses on matching loads with available carrier capacity.
• Concentrates on specific industries or commodities.
• Requires niche expertise to cater to unique transportation needs.
• Offers tailored solutions for specialized cargo.
• Leverages technology platforms to connect shippers and carriers.
• Automates processes and offers real-time visibility.
• Revenue comes from transaction fees or subscription models.
• Owns some transportation assets (trucks, trailers, etc.).
• Combines brokerage services with direct transportation.
• Offers a one-stop solution for shippers.
• Integrates traditional brokerage with digital platforms.
• Combines personalized service with tech-driven efficiency.
• Adapts to diverse customer preferences.

Choosing the right business model from the outset is critical, as changing your model later can be complex.

Identifying a profitable and high-demand niche for your freight brokerage business is essential.

It allows you to tailor your services, target specific markets, and position yourself as an expert.

Research and market analysis are paramount in selecting a niche that aligns with your expertise and market demand.

Ultimately, your chosen business model and niche will influence

c.) Pros and Cons of Owning a Freight Brokerage Business

Owning and operating a business brings rewards and challenges. While benefits are appealing, overlooking potential issues is common.

It’s crucial to assess both sides to anticipate and address challenges effectively.

This preparation minimizes surprises and equips you to navigate obstacles, fostering a proactive and resilient business approach.

For more, see Pros and Cons of Starting a Small Business.

d.) Challenges You Could Face When Starting and Operating a Freight Brokerage Business

Challenges When Starting a Freight Brokerage Business:

• Market Entry Barriers: Intense competition and established players can make it challenging to carve a niche.
• Regulatory Complexity: Navigating industry regulations, licensing, and compliance demands a learning curve.
• Building Trust: Gaining shippers’ and carriers’ trust as a new entrant requires proving your reliability.
• Limited Network: Building a network of reliable carriers and clients takes time and effort.
• Cash Flow Strain: Initial operating costs, marketing, and overheads can strain finances before revenue flows.
• Sales and Marketing: Attracting clients in a competitive landscape demands effective marketing and sales strategies.

Challenges in Full Operation:

• Capacity Constraints: Ensuring carrier availability during peak seasons or sudden demand spikes.
• Customer Retention: Sustaining customer loyalty amidst fierce competition and changing needs.
• Rate Volatility: Navigating fluctuating market rates and maintaining profitability.
• Operational Complexity: Coordinating shipments, managing paperwork, and resolving issues require precision.
• Technological Adaptation: Keeping up with evolving logistics technology for efficient operations.
• Risk Management: Mitigating risks associated with disruptions, damages, or delays.
• Staff Management: Efficiently managing growing teams and maintaining employee satisfaction.
• Service Quality: Balancing service quality with cost-efficiency to meet client expectations.
• Market Shifts: Adapting to market shifts, economic fluctuations, and industry trends.
• Legal Challenges: Addressing contractual disputes, liability concerns, and legal issues.

Navigating these challenges demands resilience, strategic thinking, and continuous improvement.

Overcoming obstacles strengthens your freight brokerage business, paving the way for sustainable growth and success.

e.) Questions You Need to Consider for Your Freight Brokerage Business

Questions to Consider for Your Freight Brokerage Business:

By addressing these questions, you’ll prepare for potential challenges in starting your freight brokerage:

• Business Model:  What freight brokerage business model do you plan to adopt?
• Skills:  Do you possess the necessary skills to manage and operate the business effectively?
• Team:  Will you run the business alone or hire employees?
• Management:  Will you oversee operations or hire a manager?
• Customer Acquisition:  How will you attract customers to your brokerage?
• Customer Retention:  What strategies will you implement to ensure repeat business?
• Partnerships:  Are you considering partnerships or investors?
• Financing:  How will you fund your startup costs?
• Profitability Timeline:  Have you estimated the time required to become profitable?
• Financial Support:  How will you sustain yourself during the initial challenging phase?
• Offerings:  What products and services will your brokerage provide?
• Market Demand:  How can you ensure people need your services?
• Differentiation:  What unique value will you offer to stand out from competitors?

Answering these pivotal questions equips you with insights to address critical aspects of your freight brokerage venture.

3. Research

Inside information freight brokerage business research.

Thorough research is essential before embarking on any business venture.

Quality information offers insight into potential challenges and opportunities, preventing unexpected situations. For a freight brokerage business, seeking advice from experienced individuals is invaluable.

They provide reliable information based on their expertise and experience. Spending time with them offers priceless insights gained from years in the field.

Finding the right people to approach is crucial; an article offers guidance on approaching them respectfully.

To comprehend your potential venture, read the article “An Inside Look Into the Business You Want To Start” for comprehensive details on gaining insights from those with first-hand experience.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience is crucial. Deep insights enable tailored products, services, and offers.

By catering to customers’ preferences, you maximize relevance and satisfaction.

Instead of a broad approach, you provide precisely what your audience seeks.

Target Market Ideas:

• Manufacturers and Distributors
• Small and Medium Enterprises (SMEs)
• Retailers and E-commerce Businesses
• Importers and Exporters
• Agricultural and Food Products Industry
• Construction and Building Supplies
• Automotive Parts and Equipment
• Pharmaceuticals and Healthcare
• Electronics and Technology
• Consumer Goods and Appliances

For more, see How To Understand Your Target Market.

Product & Service Demand

Determining the demand for your products and services before launching is paramount.

Quality and pricing alone won’t suffice if there’s insufficient demand.

Ignoring this vital aspect can lead to business failure.

Opening a freight brokerage business without adequate demand could result in early closure and substantial debt.

Strategies to Assess Market Demand for Your Freight Brokerage Business:

• Market Research: Conduct thorough research on the logistics industry in your target location. Identify existing players, their services, and the gaps you can fill.
• Competitor Analysis: Study the services offered by competitors in the area. Gauge their popularity and identify areas they might be overlooking.
• Networking: Connect with local businesses, manufacturers, and distributors. Gauge their interest in your brokerage services and understand their transportation needs.
• Surveys and Feedback: Distribute surveys or questionnaires to potential clients to gauge their willingness to utilize brokerage services. Gather insights on their preferences.
• Industry Trends: Monitor trends and shifts in the logistics and transportation sector. Adapt your offerings to align with emerging needs.
• Consult Industry Experts: Seek advice from experienced professionals in the logistics field. Their insights can provide valuable information about the market demand.
• Partnerships: Collaborate with carriers and shippers in the area. Their input can shed light on the demand for brokerage services.
• Online Platforms: Explore online forums, social media groups, and industry platforms to engage with potential clients and gather insights into their needs.
• Pilot Testing: Consider starting with a small-scale pilot project to gauge interest and demand before fully committing.
• Feedback Loops: Establish mechanisms to continuously gather client feedback and adjust your services based on their evolving demands.

By employing these strategies, you can gauge the market demand accurately and tailor your freight brokerage business to meet the specific needs of your target location.

For more, see the Demand for Your Products and Services.

4. Looking at Financials:

Overview of Startup Costs, Expenses, Revenues, and Profits for Your Freight Brokerage Business:

Startup Costs: Accurately estimating startup costs is essential for a successful launch.

Underestimating can lead to financial hurdles while overestimating might deter potential investors. Costs depend on business size, location, equipment, and staffing.

Research and list all expenses to create a comprehensive estimate.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit: Sales hinge on factors like customer service, product popularity, demand, and targeted marketing. To simplify profit understanding, consider this:

• Low-Volume, High-Profit Sales:  Making a substantial profit per sale isn’t beneficial if sales volume is low.
• High-Volume, Low-Profit Sales:  Large sales volume with minimal profit per sale might still not cover expenses.

Profitability Overview: To gain a clear view, assess profit per sale, anticipated sales volume, and monthly overhead. This holistic approach ensures your revenue covers expenses, keeping your freight brokerage business sustainable.

For More, See Estimating Profitability and Revenue.

Understanding these financial aspects equips you to plan, budget, and strategize effectively, fostering a solid foundation for your freight brokerage business.

Simple Sample: Financial Lists to Consider As a Starting Point

Note: Focus on the list items more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues.

Sample Estimated Startup Costs for a New Freight Brokerage Business in the USA:

Note: Actual costs can vary based on location, business size, and choices.

• Business Registration and Licensing: $500 – $1,000
• Office Space Rent (First Month and Deposit): $1,500 – $3,000
• Furniture and Equipment: $2,000 – $5,000
• Computer Systems and Software: $2,500 – $5,000
• Marketing and Branding: $1,000 – $2,500
• Initial Website Development: $1,000 – $2,500
• Legal and Professional Fees: $1,000 – $3,000
• Insurance (General Liability, Cargo, E&O): $1,500 – $3,000
• Miscellaneous (Office Supplies, Utilities, etc.): $1,000 – $2,000

Total Estimated Startup Costs: $11,000 – $26,000

Sample Estimated Monthly Expenses for a Freight Brokerage Business in the USA:

• Rent/Lease Payment: $1,000 – $2,500
• Employee Salaries (if applicable): $3,000 – $7,000
• Marketing and Advertising: $500 – $1,500
• Software Subscriptions: $300 – $600
• Insurance Premiums: $500 – $1,000
• Utilities: $200 – $500
• Office Supplies: $100 – $300
• Loan Payments (if applicable): $1,000 – $2,000
• Miscellaneous (Maintenance, Travel, etc.): $300 – $700

Total Estimated Monthly Expenses: $7,900 – $16,100

Sample Examples of Profit Per Sale:

• High-Value Sale: Profit per sale = $500
• Moderate-Value Sale: Profit per sale = $100
• Low-Value Sale: Profit per sale = $20

These sample figures offer a starting point for your financial planning. Adjustments will be necessary based on specific circumstances, market conditions, and business growth.

Consider revisiting Step 3. Researching your freight brokerage business , where there is a technique to get inside information, will benefit you in this step.

5. Choosing The Right Business Location

The success or failure of a local brick-and-mortar business hinges on its location.

Inadequate demand leads to failure, while stiff competition challenges growth.

Striking a balance between demand and competition is vital. Affordability matters, too; high exposure mustn’t overshadow increased costs.

Similarly, cheaper locations must ensure sustainable sales. Thorough research is key in choosing a location that drives success.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

A mission statement defines your business’s purpose, keeping you focused on the core value you offer customers and the community.

It serves as a guiding principle, aiding you in staying aligned with your intended direction.

Examples of Mission Statements for a Freight Brokerage Business:

• “Empowering businesses through seamless logistics solutions, connecting shippers and carriers for efficient transportation and fostering growth in the supply chain.”
• “Our mission is to provide exceptional brokerage services, streamlining freight movement, and ensuring reliability, so businesses can thrive in a dynamic global market.”
• “Dedicated to optimizing cargo transportation, our mission is to bridge the gap between shippers and carriers, creating value-driven solutions for enhanced supply chain efficiency.”
• “At the heart of our business is a commitment to facilitating smooth cargo flow, forging partnerships between shippers and carriers to deliver cost-effective and reliable freight solutions.”
• “Striving to simplify logistics complexities, our mission is to provide innovative brokerage services that enable businesses to focus on growth while we handle efficient freight management.”
• “Guided by our mission, we connect industries through tailored logistics solutions, enhancing partnerships between shippers and carriers for seamless cargo transportation.”

These mission statement examples encapsulate the primary purpose and value that a freight brokerage business aims to provide to its clients and the broader community.

For more, see How To Create a Mission Statement.

7. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) enables you to pinpoint and craft distinctive qualities that set your business apart.

It highlights what makes your business exceptional and gives customers a compelling reason to choose you over competitors.

Examples of Unique Selling Propositions for a Freight Brokerage Business:

• “24/7 Expedited Solutions: Offering round-the-clock logistics support, ensuring urgent shipments reach their destination on time, every time.”
• “Personalized Cargo Care: Tailoring solutions to each client’s unique needs, guaranteeing hassle-free transportation and comprehensive support.”
• “Real-time Visibility: Providing advanced tracking systems, giving clients full visibility into their shipments, enhancing trust and transparency.”
• “Green Freight Solutions: Focusing on eco-friendly transport options, delivering goods while minimizing environmental impact for a sustainable future.”
• “Cost-Effective Routing: Optimizing routes and modes to reduce shipping costs, helping clients maximize savings without compromising service quality.”
• “Technology-Driven Efficiency: Leveraging cutting-edge software for streamlined processes, ensuring quick and accurate freight management.”

These USP examples demonstrate how a freight brokerage business can differentiate itself by offering distinct benefits that cater to specific customer needs and market demands.

8. Choose a Business Name

Choosing a Catchy and Appropriate Business Name:

Selecting a business name is pivotal; it should be fitting, easy to remember, and aligned with your industry.

Take time, as names are usually long-term. Ensure a matching domain name for your online presence and check for trademark availability.

30 Ideas for Freight Brokerage Business Names:

Here’s a list to inspire your creativity in crafting an original and appealing business name:

• FreightFlow Connect
• CargoSwift Solutions
• ShipEase Logistics
• RapidTrans Brokerage
• FreighTrack Innovations
• SwiftHaul Partners
• EfficientMove Brokerage
• CargoLink Logistics
• TransWave Connections
• NavigateFreight Solutions
• OnPoint Carrier Connect
• ExpressCargo Nexus
• GlobalBridge Logistics
• ProShip Direct
• FreighTech Express
• ShipSmart Brokerage
• RouteMasters Logistics
• Seamless Haul Solutions
• ApexShip Connect
• FreightWise Hub
• TranscendLogix
• SwiftStream Freight
• CargoSphere Logistics
• NexusFreight Network
• TransGlobe Express
• LinkLine Logistics
• SpeedyShift Brokers
• NexusRoute Solutions
• ExpressTrans Connect
• GlobalHaul Innovations

Use these suggestions as a starting point to craft a memorable and distinctive name that resonates with your freight brokerage business’s identity.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

9. Register Your Company

Ensuring Legal Compliance for Your Freight Brokerage Business:

Legal compliance is paramount for your business’s success. Seeking professional advice ensures proper setup for tax advantages and liability protection.

Various registrations, permits, and licenses need consideration.

Common Types of Registrations for a Freight Brokerage Business:

• Business Structure Registration: Choose from sole proprietorship, LLC, corporation, or partnership, registering as per your chosen structure.
• Employer Identification Number (EIN): Obtain an EIN from the IRS, essential for tax purposes and hiring employees.

Permits and Licenses for a Freight Brokerage Business:

• Freight Broker Authority (MC Number): Required by the Federal Motor Carrier Safety Administration (FMCSA) for interstate freight transportation.
• Unified Carrier Registration (UCR): A federal registration for carriers and brokers operating across state lines.
• BMC-84/BMC-85 Bond or Trust Fund Agreement: A financial requirement for freight brokers, ensuring financial responsibility.
• State Business Licenses: Obtain licenses specific to your state’s business operations regulations.
• Motor Carrier Permit: Required by some states for intrastate transportation.
• USDOT Number: If operating commercial vehicles in interstate commerce, this number is required by the FMCSA.
• Broker’s License: Some states require specific broker licenses beyond federal requirements.
• IFTA Decal: If your business involves fuel tax reporting for interstate carriers.
• Hazardous Materials Registration: Certain permits might be required if your business handles hazardous materials.

Consulting professionals, like legal advisors or industry experts, is essential to navigate the complex regulatory landscape, ensuring your freight brokerage business is legally compliant and positioned for success.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

Creating a Consistent Corporate Identity:

A Corporate Identity (CI) visually defines your business. It encompasses elements like your logo, business cards, website, signage, stationery, and promotional materials.

A well-crafted CI ensures a professional and lasting impression on customers.

Key Components of Corporate Identity:

• Logo: A symbol that encapsulates your business’s essence, fostering recognition and brand association.
• Business Cards: Vital for networking, they provide a snapshot of your identity and contact information.
• Website: A digital face of your business, offering information, services, and interactions.
• Business Signage: Visible representation that creates brand recognition and enhances physical presence.
• Stationery: Letterheads, envelopes, and other materials present a consistent written communication image.
• Promotional Items: Merchandise like pens, apparel, and more, extending your brand reach.

Ensuring a Lasting Professional Impression:

A cohesive CI reflects your brand values, professionalism, and dedication.

Consistency across all elements reinforces your brand identity and fosters customer trust, leaving a positive and lasting impression on new and existing clients.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

Importance of a Comprehensive Business Plan:

A business plan serves as a vital tool when seeking financing or investors. It guides you through startup and operational phases, providing a roadmap for success.

Effort Required for an Effective Business Plan:

Creating a business plan demands dedication as it outlines your operational vision.

Crafting and expressing details requires time and consideration. The effort pays off by providing a clear operational vision.

Diverse Approaches to Business Plan Creation:

Options abound when crafting a business plan.

Choose from starting from scratch, hiring a professional, using templates, or employing business plan software.

Active involvement is key, especially when seeking professional assistance.

Adaptation and Optimization of Business Plans:

Business plans can evolve as you gather experience or market dynamics change.

Periodic review and adjustments are advisable to ensure alignment with operational realities and market trends, maximizing your business’s potential for success.

Business Plan Template for a Freight Brokerage Business

1. Executive Summary:

• Brief overview of your business concept and goals.
• Overview of the freight brokerage industry and your value proposition.
• Highlight financial projections and funding requirements.

2. Company Description:

• Introduction to your freight brokerage business, its mission, and vision.
• Background information on the industry and the problem you aim to solve.
• Business structure (LLC, corporation, etc.) and legal considerations.

3. Market Analysis:

• In-depth analysis of the freight brokerage industry, trends, and growth potential.
• Identification of your target market and their needs.
• Competitive landscape and analysis of key competitors.

4. Products and Services:

• Detailed description of the brokerage services you offer.
• Differentiation factors that set your services apart from competitors.
• Pricing strategy and how you plan to remain competitive.

5. Marketing and Sales Strategy:

• Outline of your marketing efforts, including online presence, networking, and partnerships.
• Sales tactics, strategies for customer acquisition and retention.
• Marketing budget allocation and anticipated results.

6. Organization and Management:

• Structure of your team, their roles, and responsibilities.
• Overview of your management style and strategies.
• Information on any advisors or consultants you’re working with.

7. Financial Projections:

• Detailed financial forecasts for the next 3-5 years.
• Income statement, balance sheet, and cash flow projections.
• Breakdown of startup costs, monthly expenses, and revenue streams.

8. Funding Request:

• Clear explanation of how much funding you need and how it will be used.
• Options for funding, including personal investment, loans, or investors.
• Offer potential investors an attractive ROI proposition.

9. Milestones and Timeline:

• Highlight key milestones and achievements for your business.
• Create a timeline for each milestone, including the startup phase.
• Showcase your business’s growth trajectory and projected achievements.

10. Appendix:

• Include any additional information, documents, or references.
• Resumes of key team members, legal documents, licenses, and permits.
• Market research data, competitor analysis, and industry reports.

Remember: This template serves as a starting point; tailor it to your vision and goals.

A well-crafted business plan is crucial for your freight brokerage business’s success, helping secure funding, guide operations, and achieve growth.

See How to Write a Business Plan for information on creating your business plan.

12. Banking Considerations

Selecting the Right Bank for Your Business:

Opt for a local bank with a small business focus, as they can provide tailored solutions for your freight brokerage business.

Benefits of a Business Account:

Separate business and personal transactions through a dedicated business account. This simplifies expense tracking, accurate reporting, and tax filing.

Building a Relationship with Your Banker:

Cultivate a professional rapport with your banker. They offer valuable advice financial services, and expedite applications, contributing to smoother operations.

Merchant Account or Online Service:

Obtain a merchant account or utilize an online payment service to accept credit and debit cards. This enhances sales and customer convenience, which is vital for your freight brokerage business’s success.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Securing Financing for Your Freight Brokerage Business:

When seeking funding, explore options like traditional lenders, private loans, investors, and asset sales to launch your freight brokerage business.

Meeting with a Loan Officer:

• Research potential lenders and their loan programs.
• Prepare a clear business plan detailing your operations, revenue projections, and repayment strategy.
• Be ready to discuss your credit history, financial stability, and business experience.
• Understand the terms and conditions of the loan, including interest rates and repayment schedule.
• Showcase your passion and commitment to your freight brokerage business’s success.

Documents Needed for a NEW Business Loan:

• Business plan highlighting your market analysis, services, and revenue projections.
• Personal and business financial statements.
• Proof of collateral and any assets to secure the loan.
• Credit history and credit score reports.
• Legal documents, such as business licenses and permits.
• Bank statements, tax returns, and financial projections.
• Resumes of key team members and their relevant experience.
• Any additional documentation requested by the lender.

Preparing a comprehensive loan application with the necessary documents improves your chances of securing the funding required to kickstart your freight brokerage business.

See Getting a Small Business Loan for more.

14. Software Setup

Choosing the Right Software for Your Freight Brokerage Business:

• Research thoroughly to select software that aligns with your needs, as transitioning later can be complex.
• Opt for established software providers with a reliable support history for future assistance.
• Utilize available demos to test before committing.
• Gather insights from software reviews and forums for user experiences.
• Consider software for expense tracking and financial document preparation for tax filing.
• Consult with a bookkeeper or accountant for informed software decisions.

Types of Software for Freight Brokerage Business:

• Transportation Management System (TMS):  Streamlines freight management, carrier communication, and logistics coordination.
• Customer Relationship Management (CRM):  Manages customer interactions, leads, and sales.
• Accounting Software: Tracks expenses revenue and prepares financial reports.
• Dispatch Software:  Efficiently assigns and tracks shipments to carriers.
• Load Boards:  Facilitates load posting and carrier bidding for freight assignments.
• Document Management:  Organizes and stores essential documents securely.
• Communication Tools:  Facilitates communication between shippers, carriers, and customers.
• Route Optimization:  Maps the most efficient routes for shipments.
• Financial Software:  Assists in budgeting, invoicing, and payroll management.
• Analytics and Reporting: Generate insights from data for informed decision-making.

Selecting the right software suite enhances efficiency and productivity across various aspects of your freight brokerage business.

Check out Google’s latest search results for software packages for a freight brokerage business.

15. Get The Right Business Insurance

Importance of Comprehensive Insurance Coverage for Your Freight Brokerage Business:

Ensure your freight brokerage business is adequately protected by securing the right insurance coverage before any operations commence.

Safeguard your customers, employees, premises, and assets against unexpected incidents.

Key Insurance Considerations:

• General Liability Insurance: Protects against accidents, injuries, and property damage that may occur on your premises.
• Professional Liability Insurance: Safeguards you from potential lawsuits resulting from errors or omissions in your services.
• Interruption Insurance: Acts as a lifeline in case of business shut down due to unexpected incidents, ensuring continuity during challenges.
• Property Insurance: Covers damages to your physical assets like equipment, office space, and inventory.
• Workers’ Compensation Insurance: Provides financial support for injured employees.
• Commercial Auto Insurance: Essential for freight brokerage businesses with vehicle operations.

Guidance from an Insurance Broker:

Consult a proficient insurance broker to navigate the intricacies of insurance coverage.

They can assess your business’s unique needs, recommend suitable policies, and ensure you have comprehensive protection.

The right insurance coverage guarantees peace of mind and financial stability, shielding your freight brokerage business from potential setbacks.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for freight brokerage business insurance .

16. Suppliers, Service Providers

Choosing Reliable Suppliers for Your Freight Brokerage Business:

Selecting suitable suppliers and service providers is integral to the success of your freight brokerage business.

Establishing strong relationships with them is essential for smooth operations.

Items and Services You Might Need from Suppliers:

• Carriers:  Partnering with reliable carriers for freight transportation services.
• Technology Solutions:  Software, tools, and systems for efficient operations.
• Office Supplies:  Essentials like stationery, computers, and furniture.
• Marketing Materials:  Brochures, business cards, and promotional materials.
• Insurance Services:  Comprehensive coverage for risk mitigation.
• Legal Services:  Consulting legal professionals for contracts and compliance.
• Financial Services:  Bookkeeping, accounting, and financial consulting.
• Training and Development:  Programs to enhance employee skills and industry knowledge.

Cultivating a positive relationship with suppliers ensures mutual benefits.

Trustworthy suppliers offer competitive prices, allowing cost savings to be passed on to customers. Consistent supply guarantees smooth business operations.

Mutual respect and fair financial arrangements strengthen working relationships, fostering long-term partnerships that contribute to the overall success of your freight brokerage business.

For More, See How To Choose a Supplier.

17. Physical Setup

Establish an efficient work area with designated computer, communication, and paperwork spaces.

Ensure proper lighting and ergonomic furniture for productivity.

Display your main business sign prominently.

Add signs to parking lots, exits, and important areas for clear navigation and branding, projecting professionalism.

Office Setup:

Acknowledge the time-intensive nature of business operations.

Organize your office for enhanced efficiency and time management.

Equip it with essential tools, computers, communication devices, filing systems, and office supplies for seamless business management.

See Here are Considerations for The Setup of Your Office for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

A website is essential for your freight brokerage business, serving as a primary point of contact and sharing crucial business information.

Unlike social media, a website gives you ownership and control, making hosting and domain registration key.

It’s a powerful marketing tool where you can share industry insights, valuable tips, and tailored content to build customer trust and establish expertise.

Blogging enhances credibility and positions you as an industry expert in customers’ eyes.

A well-crafted website strengthens your online presence, effectively attracting and engaging potential clients.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

An external support team for your freight brokerage consists of advisors and service providers outside your payroll.

Their expertise aids projects, tasks, or retainer arrangements. Start with essential roles and expand over time.

These professionals, like accountants, lawyers, marketers, consultants, and more, enhance your business.

Building strong relationships takes time but offers valuable support when needed.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Running a freight brokerage solo initially can curb costs. Yet, as business expands, managing alone becomes challenging.

Hiring employees becomes necessary. Ensure hiring qualified, ethical individuals suited to their roles.

The following are job positions or outsourced services you may want to consider as your freight brokerage business grows:

• Freight Broker or Owner-Operator
• Sales and Business Development
• Operations Manager
• Dispatch Coordinator
• Carrier Relationship Manager
• Customer Service Representative
• Administrative Support
• Accounting and Finance
• Marketing and Communications
• IT and Software Support
• Legal and Compliance Specialist
• Human Resources Manager
• Freight Auditor
• Logistics Analyst
• Outsourced IT Support
• Outsourced Marketing Agency
• Outsourced Legal Counsel
• Freight Tracking and Customer Portals Developer
• Social Media Manager
• Bookkeeper or Accountant

For more, see How and When to Hire a New Employee.

Points To Consider

A List of Equipment and Supplies to Consider for a Freight Brokerage Business:

• Desktop computers or laptops for you and your staff.
• High-speed internet connection for efficient communication and data exchange.
• Monitors for better multitasking and improved workflow.
• Freight management software to handle bookings, shipments, and track logistics.
• Communication tools like email clients and messaging apps for smooth correspondence.
• Accounting software for financial management and record-keeping.
• Office suite software for creating documents, spreadsheets, and presentations.
• Landline phones for direct communication with clients, carriers, and suppliers.
• Mobile phones for on-the-go communication and quick response.
• Desks, chairs, and workstations for a comfortable and productive workspace.
• Meeting tables and chairs for discussions with clients or team members.
• Storage solutions like cabinets, shelves, and filing systems for organizing documents.
• Printers for generating hard copies of contracts, agreements, and other documents.
• Scanners for digitizing paperwork and facilitating electronic document management.
• VoIP systems for cost-effective and efficient voice communication.
• Headsets and microphones for clear communication during calls and video conferences.
• Computers for website development and maintenance.
• Cameras for creating promotional videos or video content.
• Lighting equipment for better video quality during virtual meetings.
• Security cameras for office surveillance and protection.
• Cybersecurity software to safeguard sensitive client and business data.
• Stationery supplies, including pens, notepads, and folders.
• Whiteboards or bulletin boards for team updates and planning.
• Comfortable seating arrangements for waiting clients or visitors.
• Shipping scales for accurate weight measurements.
• Label printers for printing shipping labels and documentation.
• GPS devices or navigation software to assist carriers with directions.
• Graphic design software for creating marketing materials and branding.
• Cameras for capturing images for promotional materials or social media.
• External hard drives or cloud storage services for data backup and recovery.
• Projectors and screens for training sessions or presentations.
• Collaboration software for team discussions, file sharing, and project management.
• Basic office supplies such as pens, paper, staplers, and tape.
• Ergonomic keyboards, mice, and chairs to enhance comfort and productivity.

Ensure your equipment aligns with your business’s specific needs and workflow, helping you effectively manage your freight brokerage operations.

Key Points To Succeeding in a Freight Brokerage Business

To succeed in operating a freight brokerage business, focus on these points:

• Niche Focus: Specialize in a specific market segment to establish expertise and attract clients with unique needs.
• Building Customer Base: During startup, acquiring clients can be challenging. Persistence and networking are essential.
• Relationship Building: Forge strong connections with customers, suppliers, and staff. Relationships foster loyalty and growth.
• Offer Desired Products/Services: Understand client needs to provide tailored solutions that resonate.
• Customer Feedback: Address credible feedback to enhance services, gaining a competitive advantage.
• Customer Service: Prioritize exceptional customer service, as your clients are the foundation of your business.
• Value Delivery: Consistently deliver value to retain customers and foster loyalty.
• Team Building: Hire the right people for various roles, forming a capable and dedicated team.
• Effective Staff Management: Treat employees respectfully, creating a positive work environment to improve retention.
• Cash Flow Management: Efficiently manage finances to ensure business sustainability.
• Cost Control: Minimize expenses without compromising quality or service.
• Adaptation to Change: Stay current with industry, process, and technology changes to remain competitive.
• Revenue Fluctuations: Prepare for revenue ups and downs, maintaining stability in uncertain times.
• Competition Handling: Deal with new and existing competitors through innovation and differentiation.
• Effective Marketing: Utilize strategic marketing to create awareness and attract potential clients.

Making Your Freight Brokerage Business stand out

Ideas to Make Your Freight Brokerage Business Stand Out:

• Specialized Expertise: To establish authority, focus on a niche market within freight brokerage, such as hazardous materials or temperature-sensitive shipments.
• Exceptional Customer Service: Provide personalized support, quick responses, and proactive updates to exceed client expectations.
• Advanced Technology: Employ cutting-edge software for real-time tracking, analytics, and streamlined operations, showcasing your commitment to innovation.
• Transparent Pricing: Offer transparent and competitive pricing structures that build trust and make clients confident in your services.
• Efficient Problem Solving: Highlight your ability to swiftly address challenges and find solutions, demonstrating reliability under pressure.
• Diverse Carrier Network: Showcase a wide range of reliable carriers and modes of transportation, ensuring flexibility and meeting various shipping needs.
• Value-Added Insights: Share industry insights, trends, and best practices through blogs, webinars, or newsletters, positioning your business as an industry resource.
• Custom Solutions: Tailor solutions to clients’ specific requirements, demonstrating flexibility and a commitment to meeting their unique needs.
• Green Initiatives: Emphasize eco-friendly practices and partnerships with eco-conscious carriers, appealing to environmentally conscious clients.
• Client Success Stories: Highlight successful collaborations with case studies and testimonials to showcase your track record.

Add on Ideas for a Freight Brokerage Business

• Supply Chain Consultation: Offer end-to-end consultation to help clients optimize their logistics operations comprehensively.
• Customized Reporting: Provide clients with detailed performance reports and analytics, helping them make informed decisions.
• Warehousing Solutions: Partner with warehousing facilities to offer storage and distribution services as an extension of your logistics solutions.
• Cargo Insurance Services: Facilitate cargo insurance options for clients, ensuring their shipments are protected during transit.
• Global Freight Services: Expand into international shipping, assisting clients with customs, regulations, and cross-border logistics.
• Freight Audit and Payment: Offer services to audit freight bills and manage payment processes for clients, saving them time and resources.
• Last-Mile Delivery: Partner with local carriers to provide last-mile delivery solutions, ensuring the final leg of shipments is seamless.
• Technology Integration: Develop API integrations with clients’ systems to streamline booking, tracking, and communication processes.
• White Label Solutions: Provide your brokerage services under your clients’ branding, offering them a comprehensive logistics solution.
• Freight Management Software: Develop or partner with software providers to offer clients a comprehensive freight management platform.
• Risk Management Services: Offer clients risk assessment and mitigation strategies to minimize disruptions and losses.
• Online Training Courses: Create educational courses for clients on freight brokerage basics, helping them better understand the logistics process.
• Trade Compliance Services: Assist clients with navigating complex trade regulations and compliance requirements.
• Reverse Logistics: Develop processes for managing returns and reverse logistics, adding value to your client’s supply chain operations.
• Temperature-Controlled Shipping: Partner with carriers offering temperature-controlled transportation options for sensitive cargo.
• Freight Packaging Solutions: Guide optimal packaging for efficient and safe transportation.
• Vendor Managed Inventory (VMI): Collaborate with clients to manage inventory levels and replenishment needs.
• Freight Financing: Offer financing options for clients to manage cash flow challenges related to shipping expenses.
• E-commerce Integration: Develop integrations with e-commerce platforms to provide seamless shipping solutions for online retailers.
• Freight Tracking App: Create a user-friendly app for clients to track their shipments in real-time, enhancing their experience.

By implementing these add-on ideas, you can diversify your services and offer comprehensive solutions that cater to a wider range of client needs.

Marketing Considerations

A freight brokerage business hinges on customers; attracting the right ones is vital for success.

Initially challenging due to novelty, building a strong reputation eases the process over time, accompanied by enhanced marketing skills.

Marketing remains an ongoing effort, directly impacting revenue.

While expert help isn’t always necessary, it’s an option when suitable.

Simplifying marketing involves creating awareness opportunistically. Methods to spread the word about your freight brokerage business include:

• Networking: Attend industry events, conferences, and trade shows to connect with potential clients and partners.
• Social Media: Utilize platforms like LinkedIn, X, and Facebook to share industry insights, engage with your audience, and showcase your expertise.
• Content Marketing: Create valuable blog posts, articles, and videos about freight brokerage trends, offering solutions to common challenges.
• Email Campaigns: Regularly send newsletters and updates to your contact list, sharing relevant news and service offerings.
• Collaborations: Partner with complementary businesses to cross-promote services and expand your reach.
• Referral Program: Incentivize current clients to refer new customers by offering discounts or rewards.
• Local Advertising: Advertise in local newspapers, magazines, and community boards to reach businesses in your area.
• Online Directories: List your business in relevant online directories and platforms used by logistics professionals.
• Webinars and Workshops: Host online webinars or workshops to showcase your expertise and provide value to potential clients.
• Cold Outreach: Reach out directly to potential clients via emails or phone calls, offering tailored solutions to their shipping needs.

By employing these methods, you can spread the word about your freight brokerage business, attracting customers and ensuring steady growth.

See How To Get Customers Through the Door and our marketing section to provide ideas to help you bring awareness to your business.

Sample Ad Ideas:

1. Headline: “Simplify Shipping Solutions with Our Freight Brokerage Expertise!”

Unlock seamless shipping experiences with our freight brokerage services. Expertly manage logistics, optimize routes, and ensure on-time deliveries. Get started today!

2. Headline: “Efficiency Meets Excellence: Your Trusted Freight Brokerage Partner!”

Experience top-tier logistics solutions tailored to your business needs. From reliable carriers to real-time tracking, we’ve got your freight covered.

3. Headline: “Elevate Your Supply Chain with Our Freight Brokerage Expertise!”

Revolutionize your supply chain operations with our cutting-edge freight brokerage services. Enhance efficiency, reduce costs, and exceed customer expectations.

4. Headline: “Navigating Logistics Made Easy: Choose Our Freight Brokerage Services!”

Streamline your shipping processes effortlessly. Our freight brokerage expertise ensures hassle-free deliveries, exceptional customer service, and unbeatable rates.

5. Headline: “Unlock Growth Opportunities: Partner with Our Freight Brokerage!”

Maximize your business potential by collaborating with our freight brokerage. Seamlessly manage shipments, expand your reach, and optimize operations for success.

When seeking business partnerships to refer clients, consider industries closely aligned with freight brokerage. Potential partners include:

• Manufacturers/Distributors: They can refer clients needing shipping services while benefiting from efficient logistics.
• Shipping and Freight Companies: Collaboration can streamline shipping processes and expand both businesses’ networks.
• E-commerce Platforms: Partner to provide shipping solutions for online sellers, enhancing customer experience.
• Warehousing/Storage Providers: Mutual referrals can offer comprehensive solutions for clients’ logistics needs.
• Customs Brokers: Working together can ease international shipping challenges and ensure compliance.
• Supply Chain Software Providers: A symbiotic relationship aids clients in managing their supply chain efficiently.
• Trucking Companies: Partnering offers comprehensive transportation solutions for various client needs.
• Trade Associations: Collaboration widens reach and benefits industry members seeking freight services.
• Manufacturing Associations: Mutual referrals can offer complete logistics solutions to manufacturers.
• Export/Import Consultants: Join forces to provide end-to-end solutions for clients in global trade.

When forming partnerships, tailor benefits to each partner’s goals.

Referral fees, reciprocal referrals, joint marketing efforts, or access to each other’s client base can all be effective incentives, promoting mutual growth and success.

Importance of Evaluating Skill Set for Freight Brokerage Business:

Before launching a freight brokerage business, assessing your skill set is paramount. Your abilities directly impact business success , operational efficiency, and client satisfaction.

A thorough self-evaluation helps determine whether you possess the essential skills to run the business effectively.

If certain skills are lacking, there are two viable options to address this gap:

• Skill Acquisition: Identify the specific skills you lack and invest time in learning and honing them. This could involve taking relevant courses, attending workshops, or seeking mentorship to improve your capabilities.
• Delegation/Hiring: Recognize areas where your expertise is insufficient and consider hiring or delegating tasks to individuals with the necessary skills. Building a team with diverse talents can strengthen your business’s overall performance.

Essential Skills for a Freight Brokerage Business Owner:

Running a successful freight brokerage business demands a multifaceted skill set. Some key skills include:

• Communication: Effective communication is vital for negotiating with carriers, clients, and team members.
• Sales and Negotiation: The ability to close deals and negotiate favorable terms is crucial for business growth.
• Logistics and Organization: Managing complex logistics and maintaining an organized workflow is essential for efficient operations.
• Analytical Thinking: Analyzing data to optimize routes, costs, and decision-making is essential.
• Adaptability: The freight industry is dynamic; adapting to changing circumstances is necessary.
• Problem-Solving: Quick and effective problem-solving ensures smooth operations even when issues arise.
• Financial Literacy: Understanding budgets, pricing, and profitability is fundamental for sustainable growth.
• Marketing: Promoting your brokerage and building a strong brand presence enhances visibility.
• Customer Service: Providing exceptional service fosters client loyalty and positive referrals.
• Time Management: Efficiently managing time ensures timely deliveries and effective task handling.
• Legal Knowledge: Navigating contracts, regulations, and compliance is essential to avoid legal pitfalls.
• Leadership: Inspiring and leading your team is key to maintaining motivation and productivity.
• Multitasking: Handling multiple tasks simultaneously is common in this fast-paced industry.

In conclusion, evaluating your skill set and addressing gaps is pivotal for the success of your freight brokerage business.

Whether through skill acquisition or delegation, having the right skills ensures effective business operations and growth.

Knowledge Is Power if You Use It!

Utilize knowledge as a powerful tool. Abundant industry information is available.

Links provide valuable startup and operational insights for your business journey.

Trends and Statistics

Studying industry trends and statistics enhances strategic planning, guides decision-making, and ensures a competitive edge in freight brokerage.

See the latest search results for trends and statistics related to the freight brokerage industry.

Freight Brokerage Associations

Trade associations provide benefits such as industry updates and networking chances for staying informed in the freight brokerage sector.

See the search results related to freight brokerage associations and the benefits of Joining the Chamber of Commerce.

The Top Freight Brokerage Firms

Examining established freight brokerage businesses sparks innovation, reveals market gaps for competitive edges, and uncovers overlooked opportunities to differentiate and succeed.

See the latest search results for the top freight brokerage firms.

The Future of the Freight Brokerage

Researching the industry’s future aids prospective freight brokerage entrepreneurs in making informed decisions, identifying trends, and adapting strategies for long-term success.

See the search results for the future of the freight brokerage industry.

Researching pricing for starting a freight brokerage business ensures competitive rates, profitability, and informed decision-making.

See the latest freight brokerage prices.

Find a Freight Brokerage Business For Sale

Acquiring an existing freight brokerage business has pros and cons.

Benefits include immediate revenue, startup phase skipping, proven success, known financials, established customer base, and reputation.

Drawbacks encompass higher costs due to goodwill, potential customer loss if changing operations, and inheriting positive and negative reputation aspects.

Exploring available options in the same industry, even if not an exact match, can be done using the provided link.

The latest search results for a freight brokerage business for sale and others in the same category.

Franchise Opportunities Related to a Freight Brokerage Business

Considering a freight brokerage franchise involves pros and cons worth exploring.

Benefits include a proven model, established reputation, full business insight, and corporate support.

Drawbacks encompass high costs, limited autonomy for changes, approved product limitations, operational restrictions, and ongoing fees.

Exploring such opportunities might uncover unconsidered aspects.

Similar industry franchises can be found using the provided link if an exact match isn’t available.

See the latest search results for franchise opportunities related to this industry.

Customer Expectations

Analyze search results on customer expectations to grasp perspectives and surpass them in freight brokerage.

Identify unaddressed issues for comprehensive service and opportunities for improvement.

See the search results related to customer expectations for freight brokerage.

Expert Tips

Expert tips enhance skills for both novices and experienced individuals. Experts gain new perspectives. Novices access valuable information to improve skills and knowledge.

See the latest search results for freight brokerage to gain tips and insights.

Freight Brokerage Business Insights

Examining tips and insights yields ideas, helps prevent pitfalls, and boosts industry knowledge for effective freight brokerage business management.

See the latest search results about insights into running a freight brokerage business.

Freight Brokerage Publications

Publications offer vital updates and insights for staying current in the realm of freight brokerage.

See the search results for freight brokerage publications.

Freight Brokerage Forums

Engage in freight brokerage forums to foster connections and dialogue. Gain insights into customer viewpoints for improved understanding and customer relations.

See the latest search results related to freight brokerage forums.

Enhance freight brokerage skills through online or local courses. Learning improves expertise and benefits your business.

See the latest courses that could benefit a freight brokerage business owner . Also, see our management articles for tips and insights for managing your business.

Freight Brokerage Blogs

Subscribe to diverse freight brokerage blogs for industry insights. Unsubscribe from inactive or unhelpful ones.

Build a valuable collection for a continuous flow of valuable information.

Look at the latest search results for freight brokerage blogs to follow.

Freight Brokerage News

Stay updated on freight brokerage news via media coverage. It’s another source for staying informed about industry developments and news stories.

See the latest results for freight brokerage news.

YouTube daily uploads include informative videos offering valuable freight brokerage tips. Spend a few minutes browsing for priceless insights and knowledge.

YouTube videos related to freight brokerage.

Privacy Overview

Freight Broker Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Freight Brokerage & Forwarding

Are you about starting a freight brokerage business? If YES, here is a complete sample freight broker business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a freight brokerage business. We also took it further by analyzing and drafting a sample freight forwarding service marketing plan template backed up by actionable guerrilla marketing ideas for freight brokerage companies. So let’s proceed to the business planning section .

Why Start a Freight Brokerage Business?

Starting a freights brokerage business requires knowing how to play the perfect role in helping clients ensure that their trucks are filled and also help shippers find reliable carriers. The freight brokerage business is one that has existed early in the 20 th century, and is guided by government regulations that have become less restrictive than it was earlier.

This means it is now easier to go into this business, entry barrier isn’t so high anymore. The business can be quite lucrative especially if the entrepreneur understands the environment and has good network that will make it easy for him or her to find shippers and carriers.

Before starting this business, you would need to seek the services of a business consultant who thoroughly understands the industry and who is familiar with the environment your business is operating from. Another important aspect of the business that must not be overlooked is a business plan. Below is a sample freight brokerage business plan;

A Sample Freight Brokerage Business Plan Template

1. industry overview.

The freight industry is one that is valued at a $123 billion even though there are no dominant companies holding a high market value in this industry. The growth for this industry has been projected at 5.3% between the periods of 2011 to 2016. There are more than 40,000 freight brokerage businesses employing more than 280,000 people.

Demand in this industry has continually grown over the past five years and this is because the industry has been able to surpass the period before recession, as domestic freight services were pushed up by more demands.

Emerging markets have also contributed to the growth of this industry, as trade has grown tremendously, leading to a high demand for the industry’s trade-related services. According to IBISWorld, the industry over the next five years to 2022 is expected to grow slowly due to limited trade volumes and values.

Most of the activities of the industry is largely concentrated within states in the Southeast, Mid-Atlantic and West that have high levels of trade, manufacturing, and other commercial activities. The southeast region for instance has a large population and commercial base and accounts for 23.4% of the industry’s share.

Asides the industry’s share, the southeast also as the largest population share in the united states of America at 25.4% and also is a home to major ports in the country. The region is also known to host a large proportion of freight employees and support maintenance.

Getting good drivers that are qualified has been hard or freight brokers as their shortage are the limiting factors for the trucking industry. Lack of qualified drivers is why the growth of many fleets has slowed down.

Due to economy downturn, international shipping will slow down and this will affect the freights industry globally, as domestic economics in other countries will be affected as well.

Freight brokers will be able to make decisions that will increase efficiency and also improve customer service due to new technologies, as fleets will implement new technologies in all their trucks so that there will be accurate tracking of packages.

2. Executive Summary

D&L Freight Brokerage LLC is a leading and standard freight brokerage firm here in Detroit – Chicago as well as in the whole of the United States of America. Our vision is to ensure that we offer quality management services to all our long and short distance customers, as well as ensuring that we not only meet the expectations of our customers but that we surpass them as well.

We are established with the sole intention of generating revenue and making profit through offering of our core service as well as other services that we will be offering to boost our income and have a solid bottom line as well. Our offering of other services is to enable us compete favorably against our competitors here in Chicago.

This industry is one that is filled with intense competition, which means that most services offered are uniform in nature; which is why we have introduced dry freights and special haulage in order to stand out from our competitors in the industry.

This is a service based business that is involved with financial management and so requires a high level of ethics and transparency. We intend to ensure that we do not misrepresent the facts to our customers and as such will always offer the highest service in the industry to all our customers.

Because we know how important building the right business structure is, we intend to source for and hire competent and professional staff that understand the business thoroughly and are also aligned to our goals and are committed to ensuring that we achieve these intended goals and objectives. Our employees are always updated as regards the trends in the industry, which makes them better than their counterparts in the industry.

We intend to ensure that we take good care of our employees and as such we will provide the best welfare package that can be found in similar start-ups here in Detroit – Chicago as well as round the United States of America. We also intend to ensure that our employees undergo regular training that will not only enhance their skills but will also improve productivity for our business as well.

We love to take good care of our customers and as such we intend to offer excellent customer service. All our employees are duly trained and understand that customers are so precious and should be treated well. They are also updated about the trends in the industry and as regards the company’s policies in order to give clients accurate information.

D&L Freight Brokerage LLC, is owned and run by Dean and Linda James, two siblings who have over 25 years experience in the freights brokerage industry. Their experience in this industry will allow us achieve our goals and objectives on time.

3. Our Products and Services

At D&L Freight Brokerage, LLC, our intention is to provide management service for long and short distance freight services in an efficient and effective manner to our customers both corporate and domestic in our target market.

However, we also intend to create multiple sources of income in addition to our core service which will include specialty hauling and consultancy services. This is so because we intend to generate revenue and make profits that will sustain the business.

We also intend to ensure that our revenue generation is under the permissible law of the United States of America and within reasonable ambition. Therefore some of the services we intend to offer are;

• Management of Long and short distance freight services
• Management of Dry Freights
• Specialty haulage
• Consultancy and advisory services

4. Our Mission and Vision Statement

• Our vision is to become a recognized brand in the freight brokerage industry and create a service-based firm that will not only meet but exceed the expectations of our customers.
• In order to achieve our stated vision, we will ensure that we provide customers with the most satisfying shipping experience. We will also build a business structure that will ensure we achieve our vision of not only attracting but maintaining our various customers as well.

Our Business Structure

Due to our desire at achieving excellence in our business, we intend to build a freight brokerage firm that is not only standard but will be a force to be reckoned with in the industry and because of this, we have laid that plans and processes that will ensure that we get it right from the beginning by hiring competent and hardworking employees to all the available positions in our firm.

The employees that we would be hiring to our firm are those that understand the objectives and goals of our business and are willing and committed to ensuring that we are able to not only meet our goals and desired objectives but also exceed it as well. Due to this we are willing to go the extra mile to ensure that our employees work in a well structured environment.

Due to the wide range of services we intend to offer our various customers, we will hire more employees than the conventional freight brokerage firm and this is due to the fact that our different services will open up more tasks that will involve more people have to man it with the different responsibilities therein.

Below, therefore is the business structure we intend to build at D&L Freights Brokerage, LLC;

Chief Executive Officer

Operations Manager

Human Resources & Administrative Manager

Marketing Executives

Customer Service Executives

Security Guard

5. Job Roles and Responsibilities

• Drafts the policies and business structures that will be used to move the organization forward
• Drafts the budget that will be used by the organization for the business year
• Ensures that drafted policies are implemented and that ineffective ones are modified or removed
• In charge of ensuring that costs are controlled and that the organization is kept on track financially
• Helps sets goals and also establish policies for the various departments
• Use cost-benefit analysis in order to improve efficiency in the organization
• Sources for and hires competent employees on behalf of the organization
• Conducts performance appraisal on the employees regularly and also ensures that the welfare package of the employees are in order
• Ensures that the administrative functions of the organization continues smoothly
• Provides and prepares financial analysis, reports and statements for the organization
• Responsible for ensuring the organization’s books is duly reconciled with that of the bank
• Prepares tax documents for the organization and ensures that they are submitted to the tax authorities
• In charge of conducting marketing survey that will open up new opportunities for the organization
• Conducts direct marketing on behalf of the organization
• Drafts effective marketing strategies and policies for the organization
• In charge of answering inquiries, feedbacks and complaints from customers and ensures that they are promptly attended to
• Keeps an accurate database of customers on behalf of the organization
• Stays abreast of company policies as well as industry trends so as to give customers accurate information
• In charge of ensuring that the premises are always secured at all times
• Scrutinizes those that go in and out of the organization
• Provides security tips and information to all staffs in the organization
• Ensures that premises are kept clean at all times
• Ensures that cleaning supplies are always in stock
• Carries out any other duties as directed by the human resources and admin manager

6. SWOT Analysis

The fact that we intend to run a standard freight brokerage business has led us to seek the services of a reputable business consultant who not only understands the industry thoroughly but also the business as well and knows how we would likely fare in this environment.

The analysis to be used by the business consultant is one that is very objective and will look at all our attributes and use this to decide if it would be worthwhile going into the business and being able to face all those that we would likely have to compete with in this environment. This critical review was done based on our environment as well as similar start-ups such as our here in Chicago.

In determining how best to know if we were suitable for this kind of environment, our hired business consultant used our strengths, weaknesses, opportunities and threats to be able to give us the different scenarios we were likely to face in the course of running the business.

Therefore, below is the SWOT analysis that was conducted by the business consultant on behalf of D&L Freight Brokerage, LLC;

We have several attributes in our advantage. First of all, we have a positive public image that customers have come to identify with and this is due to the fact that we take how we project ourselves very seriously and ensure that all our employees do this as well.

Another strength in our favour is the fact that we have an excellent customer service, and this is because we take our customers very seriously and have strategies in place that has ensured that we retain more than 80% of our customers.

Also, our loyal customers are given discounts every once in a while as we strive to not only meet but surpass the expectations of our customers. We are proud of our facilities as they are among the best in the industry across similar start-ups such as ours. We also have a strong partnership with the carrier industry, which leads to a better lead time for our shipper clients.

As a new business, we are running on a tight budget and do not have the necessary money to advertise as we wish or get the needed employees to come and work for us. We will also be facing stiff competition from other freight businesses here in Chicago. Also as a start-up, we have less experience as regards how the industry works as against our already established competitors. We also have limited knowledge about the business we intend going into.

• Opportunities

There are several available opportunities in this industry for us as trainings are available in almost every aspect and we plan to take advantage of these several opportunities. We also intend to build several networking opportunities with others in the industry. There will always be new carriers and shippers coming into the business which gives us enough opportunities as we wish.

There are several threats that we are likely to encounter during the course of starting our business and this is having to contend about changing government policies regarding the freights industry another threat is having to compete intensely with rivals in the same environment. We know that threats can crop up any time and we are prepared on how to tackle these threats.

7. MARKET ANALYSIS

• Market Trends

Most of the goods that are transported in the United States of America are carried via trucks. According to statistics, 60% of the annual gross tonnage moved in the United States in the transportation network out of sea, land and air, are moved by trucks.

These trucks which are under various categories (semi-trucks, motor carriers, and 18-wheelers) usually move freight from one destination to the other in the United States of America. All cargoes ranging from consumer goods, general cargoes to perishable goods are usually transported via these trucks.

There has been a sudden seven-fold increase regarding the freight brokerage firm in the year 2013 from 1970. This is because the industry has more stringent regulations than before, an increase in standard and also there are more sources of income than before.

Lastly, trucks remain a very important mode of goods transportation. 70% of all freight is still via trucks and these trends will likely no change in the near future. However, the issues for most freight brokers are the shortage of truck drivers, as this issue keeps plaguing this industry.

8. Our Target Market

Even though it might look like the target market is a bit limited to certain individuals and companies for freight businesses, the target market is wider than what might be presumed by us, which is why we have decided to conduct a thorough market survey based on our location here in Chicago.

The intention of conducting a market survey on our target market is to ensure that we have an idea of what to expect from our target market so as to be able to draft effective strategies that would suit these strategies. From the result of our marketing survey, we are in business to offer our services to the following group of people;

• Shipping companies
• Carrier companies
• Individuals
• Small Businesses
• Corporate Executives
• Educational institutions

Our competitive advantage

Our intention at D&L Freights Brokerage, LLC is to ensure that we provide quality management services to all our customers either short or long distance freights. We also aim to ensure that we not only meet our customers’ expectations but exceed it as well by offering them services that will surpass what they can get from our nearest rivals here in Detroit – Chicago, as well as round the United States of America as well.

However, for us to achieve this, we intend to have several laid down strategies in place that will allow us have the intended edge over our competitors.

One of the first competitive advantages we have over our competitors is the fact that we have a huge network with the carrier industry, which means that shippers who approach us have an advantage over those who don’t as they will be able to move their goods faster. Asides from that, it also means we would get and disseminate vital industry information that will be of huge benefits to our clients.

Due to our desire to build the best business structure, we intend to source for and hire only those who not only understand the business and are professionals but who also understand our core dreams and vision and are committed and willing to ensuring that they are achieved within the set milestones.

We intend to ensure that not only do our employees work in a competitive, creative and conducive environment but that they are also suitably paid better than their counterparts in similar start-ups such as our across the industry an country.

We will also make sure that our employees are well trained so that they would be miles apart from their colleagues in the same industry in terms of skills while also boosting the productivity efficiency for our freight brokerage business.

Finally, we are a huge believer of customer excellence and as such, we would make sure that our customers are well taken care of. Our employees are well trained in attending to customers and making sure that they get what they want. These competitive strategies will make us stand out as we should from others.

9. SALES AND MARKETING STRATEGY

• Sources of Income

D&L Freight Brokerage, LLC is established with the aim of generating revenue and making profit in the freights brokerage industry here in the United States of America. In order to achieve our aim of making enough profit that will sustain our company and also boost our bottom line; we intend to offer various services to all our customers.

The services we intend to offer in order to generate revenue for our freight brokerage business are;

•  Management of Long and short distance freight services

10. Sales Forecast

The freight brokerage business has come to stay as shippers and carriers require the services of a broker to manage transactions between them.

We are strategically located in Detroit – Chicago and will have it easy taking on the available market to generate the revenue we need to grow our business. We are also confident that we meet our target and make profit within a year of starting this business.

Our optimism is borne out of the assumptions that we got after critically evaluating the freights industry and what chances we had of ever making it in the industry. We sought the services of a reputable sales consultant here in Detroit – Chicago, who thoroughly understands the business, and who gathered and used data and information peculiar to start-up businesses such as ours here in Detroit – Chicago.

His findings for D&L Freight Brokerage, LLC, which are below was based on certain assumptions and findings that was based on our location;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $400,000
• Third Fiscal Year-: $850,000

N.B: It should be noted that the above sales projection were conducted based on what was obtainable in the industry as at the time of the projections. Also several factors such as downturn of the economy and the arrival of a major competitor for the above three year period were put into consideration. It should also be noted that should there be any change in these factors, the sales projected figures might increase or decrease.

• Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business and so it is necessary that any business that intends to generate the revenue that will boost the business and ensure that it succeeds deploys effective marketing strategies. Having the right marketing strategies will also allow us penetrate the market and position our business in such a way that will allow us gain a huge share of the market, and allow us favorably compete with our competitors here in Detroit – Chicago as well as round the whole United States of America.

In order to have the marketing strategies that would be just right for us, we intend to conduct a market survey that will allow us have detailed information about the market we intend going into. Conducting a market survey is very important as it would allow us have an idea of the characteristics of those in our target market and how well they would respond to our strategies.

We intend to hire the services of a reputable marketing consultant who understands the market thoroughly so as to help us draft the right strategies that would be beneficial to our business and help us also to win a large percentage of the available market here in Chicago as well as all over the United States of America.

We will also ensure that we empower our marketing team in order to develop and modify marketing strategies that will be aligned to our corporate sales and marketing goals at D&L Freight Brokerage, LLC. In summary, D&L Freight Brokerage LLC will adopt the following marketing and sales strategies in order to be able to deliver our wide range of services;

• Ensure that we introduce our freight brokerage business to major shipping and carrier industry. We will also formally introduce our business to major stakeholders in the industry here in Detroit – Chicago as well as round the United States of America
• Throw a large party to announce the launch of our business in such a way as to generate interest and create awareness about our freight brokerage business
• Advertise our freight brokerage business on local newspapers and business magazines as well as on radio and television stations
• Engage in direct marketing for the benefit of our business
• Ensure that our business is listed on online and offline (yellow pages) directories
• Use social media platforms such as our Facebook page to market our business

11. Publicity and Advertising Strategy

Having the right publicity is very vital to our business and we intend to ensure that we deploy several strategies that will allow us have the right publicity that will positively promote the image of our business; especially as the industry we are in is a very competitive one. Our publicity strategies are aimed at not only penetrating the market and gaining a huge share but also ensuring that these actions allow us boost our bottom line.

Due to this, we intend to hire the services of a brand consultant that will help us draft strategies that will ensure that we positively communicate our brand to the public. The publicity strategies that we would use for our business will allow us grow our brand strongly here in Chicago and all around the whole United States of America as well. We intend to also adopt the use of technologies in communicating our brand to the target market.

Some of the publicity and advertising strategies we intend to use in growing our business at D&L Freight Brokerage, LLC are;

• Using social media platforms such as Facebook, Twitter and Google Plus as well as other social media to effectively publicize our freights brokerage business
• Ensuring that we install our billboards in strategic locations all over Detroit – Chicago
• Distribute handbills and paste our fliers in conspicuous but strategic places
• Place adverts in local newspapers, magazines as well as on radio and television stations
• Engage in seminars, conferences, fairs and special events in order to network with others and gain prospective clients
• Engage in relevant programs in our community

12. Our Pricing Strategy

Setting the price for intangible services can be very different from that of physical goods and products; however setting our own price will be determined on a whole lot of factors as we intend to conduct a research that will allow us know what price is right for us as well as affordable for our customers.

We will ensure that the price we set for our services are one that will cover our overhead and running costs and will also be one that is within the range of what our near competitors are offering.

However, in order to attract more customers and increase awareness for our business, we intend to offer a discount in our first three months of operations to all our customers. We have taken a thorough look into how this will affect our bottom line and after a careful study have found that even though our revenue for these three months might be affected a bit, we would not be running at a loss.

• Payment Options

Because we understand that our customers are diverse, we at D&L Freights Brokerage, LLC have come up with different payment options. The different payment options we intend to offer all our customers are;

• Payment via cash
• Payment via check
• Payment via bank draft
• Payment via credit card
• Payment via online payment portal

The above payment portal were chosen after deliberating on what would be suitable for us as well as our clients These payment options would work well for both parties without any hitches.

13. Startup Expenditure (Budget)

Every business requires capital in order to start up and run successfully. This is because there are a number of things that the capital is supposed to be spent on. Even though this is a service oriented business, there are certain things that are supposed to be in place such as having to lease a facility, payment of employees’ salaries and utility bills for a definite period of time, and other such necessities.

The areas where we therefore intend to use our generated capital on are;

• Fees for registering and incorporating our freight brokerage business – $750
• Obtaining of zonal and regulatory licenses and permits, as well as accounting software – $1,250
• Insurance coverage (General liability and Workers Compensation) – $2,000
• Marketing expenses for general brokerage firm activities as well as promotional activities to promote grand launching of D&L Freight Brokerage, LLC – $5,000
• Cost of hiring reputable business consultants – $3,000
• Operational costs for the first 6 months (employee salaries, utility bills) – $140,000
• Leasing of office facility for a period of one year including renovations – $27,000
• Cost of purchasing furniture, computers, printers, fax machines, phones – $10,000
• Cost of launching a website – $1,000
• Cost of our opening party – $5,000
• Miscellaneous – $5,000

From the above break down, we would need the sum of $200,000 to be able to start up and successfully run our freight brokerage business here in New York City. It should be noted that the bulk of the above amount will be used to pay the salaries of employees for at least 6 months, as well as lease a facility from where we would operate our business from.

Generating Funding / Startup Capital for D&L freights Brokerage Business

D&L Freights Brokerage LLC, is a business owned and run by Dean and Linda James, two siblings with enough experience in the freights business. They have no plans as at now to have an external business partner, which is why they have decided to limit the sourcing of their capital to just three major sources.

The three areas where we intend generating our start-up capital from are;

• Generate part of the start-up capital from our joint personal savings
• Source for soft loan from close friends
• Apply for loan from bank

N.B: We have been able to generate the sum of $50,000 from our joint personal savings and $25,000 from our close friends. We sought the sum of $125,000 from our bank, and after intense negotiation, we agreed that the loan will be repaid in 7 years with a 5% fixed interest rate. All the necessary documents have been signed and we have been told that the money will be credited to our account by the end of the week.

14. Sustainability and Expansion Strategy

Just like any other business, our freight brokerage is established to not only make profit but remain sustained for a long period of time which might lead to expansion. In order for us to achieve sustainability and expansion, we intend to ensure that we give quality services that will allow our customers remain loyal to us, we also intend to re-invest into our business as well as build a sound business structure that will allow us remain in business for as long as we want.

Customers are the lifeblood of any business and as such we intend to ensure that they are treated well in such a way as to not only make them repeat customers but also ones that will refer others to our business. According to statistics, it is more expensive to attract than retain customers, so we will do all we can to ensure that we not only meet but exceed the expectations of our customers in order to create a high customer satisfaction.

We not only have competent staff that will ensure that we attain customer satisfaction; we will also draft the right strategies that will ensure that we achieve this as well.

In order to ensure that the bottom line of our freight brokerage business is not only boosted but sustained, we will create multiple sources of income and then re-invest the earnings from these multiple sources back into our business. This will allow our business not to constantly seek for external funds by which to run itself but use the revenue it generates to sustain itself.

We are concerned about building a solid business structure and due to this, we intend to go the extra mile in ensuring that we source for and hire only competent and professional employees to handle the different roles that will be assigned to them in order to ensure that our goals and objectives are achieved.

We will ensure that our employees are well trained and receive continuous training that will not only enhance their skills but also increase productivity for our business. We also intend to ensure that our employees are well taken care of by making sure that they have a great welfare package that is better than what similar freight brokerage firms start-ups are offering. We know that if we engage these three measures suitably well, we would be able to sustain and expand our freight brokerage business.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of trucks: Completed

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• How to Start a Freight Forwarding Business
• How to Start a Freight Brokerage Company
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• What is a Freight Forwarding Company? How Does It Work?

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Freight Broker Business Plan Sample

Published Sep.25, 2013

Updated Apr.23, 2024

By: Jakub Babkins

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Table of Content

Do you want to start Freight Broker business plan?

Do you want to learn how to start a freight broker company? If so, you’re in the right place. This business plan for freight broker will teach everything from how to start a freight brokerage to all the management operations needed. The best thing about freight broker business is that you don’t need a ton of experience to get started. All you need are some street smarts and a good business plan.

In this document, we will be explaining how to develop a good business plan that can guide your company. You can also follow the business plan of a related business like business plan for real estate or an import/export business plan for more examples. Here, we will provide the business plan of Carry On, a Freight Brokerage Startup operating in Newark, New Jersey.

Executive Summary

2.1 the business.

Carry On will be a freight broker startup started by Harry Doofenshmirtz. The startup will aim to provide freight brokerage services to various producers and distributors around Newark, New Jersey. The business will ensure that the shipment from shippers is adequately handled and delivered by the Cargo company.

2.2 Management of Freight Broker Company

To make sure that every aspect of the freight broker startup is managed properly, efficient planning needs to be done. And what better way to learn how to start your own freight brokerage business than through a business plan. A business plan will answer your question about “what do you need to start a freight brokerage”?

Since this is a business plan for a startup, it will also tell you how to become a freight broker from home. You can use this as a guide to make business plans for investment . That way, you can put a planned-out persona in front of your investors.

Apart from this plan, you can also refer to a related business plan like a non-emergency medical transportation business plan as it has similar services to the business at hand.

2.3 Customers of Freight Broker Company

The customers of Carry On will belong to all industry domains including clothing, sports goods, and furniture, etc. However, our most prominent customers will include:

• Distributors
• Manufacturers
• Import/Export Business

2.4 Business Target

Our target is to become a reliable and trusted freight brokerage in town connecting suppliers to carriers when they most need it.

Our financial targets to meet for the five years of launch are demonstrated below:

Company Summary

3.1 company owner.

Harry Doofenshmirtz will be the owner of Carry On. He attained a business diploma from a local college and then worked up his way in a distribution warehouse. However, he wanted to start his own business. So, after much thought, he left his post and started Carry On.

3.2 Why the Freight Broker company is being started

Through his job, Harry noticed that most of the good companies around him suffered because of a lack of good carriers. It seemed that even though there were carrier companies available, it was much too time consuming for a company to compare their merits. So, Harry decided to bridge this communication and time gap between the two domains by starting a freight broker business of his own.

3.3 How the Freight Broker company will be started

Step1: Plan Everything

One of the first steps when learning how to start a freight broker business is to plan out everything. Every aspect of the business should be planned in some detail beforehand to avoid any big surprises. For planning your business, you can use this freight broker business plan sample for Carry On. You can also use a Muskoka airport business plan for guidance as it has the same structure. In this freight broker business plan pdf, the entire start up of Carry On will be planned out.

Step2: Define the Brand

The next step after planning the operations is to advertise the business so that it attracts customers. At this time, you should develop a brand image for your company and highlight its human aspirations and values to attract more people.

Step3: Establish Your Corporate Office

To start of the business, Harry rented out an office space in the marketing sector of town. He will now work to hire employees and make contacts with shippers and carriers.

Step4: Establish a Web Presence

Internet presence is an important part of any business today to get more reach to customers.

For this purpose, Harry decided he will get a one-page website developed through which customers will be able to contact the business. He also decided to establish social media presence for his business.

Step5: Promote and Market

The last step is to develop a thorough marketing plan for your company and then stick to it for advertising your business.

Before you start your freight broker business startup, you need to know some details. There are requirements to become a freight broker and one of these requirements happens to be deciding services. For getting a freight broker license, you will need to know several details of your business. That way you can plan everything effectively.

Here, we are providing the service details of freight brokerage business plan. You can also look at something similar like a travel agency business plan for guidance. In this free freight broker business plan, the services offered by Carry On will be:

One of the main jobs of Carry On as a freight brokerage will be to connect carriers with the supplier customers they need and vice versa.

• Carrier Evaluations

Carry Out will evaluate all the carriers available for the job required by the shipper to make sure that each shipper is matched with the best carrier. The company will cater to the location and type of goods to be transported by the shipper to make sure that only the best partnership is achieved between the two parties.

• Shipment Monitoring

One of the services of Carry On that make it so convenient is that the company will be responsible to track the shipment from the Shippers. And shippers can just relax and focus on other work. The company will track the cargo regularly to ensure that everything is safe.

Carry On will also ensure compliance of the carriers to the requirements by shippers. Some shipments include things that might be vulnerable to damage or need certain conditions for transport. Carry On will make sure that the carriers fulfill all the requirements.

• Price Negotiations

In addition to carrier evaluations, our company will also cater to the price range of its clients. Multiple options will be considered, and prices will be negotiated with both shipper and carrier parties to achieve at a middle ground that is good for both.

Marketing Analysis of Freight Broker Company

Before you start a freight brokerage business, you need to know your customers and competitors in-depth. In short, getting well versed about the target market is one of the steps to become a freight broker. For this purpose, you can conduct a marketing analysis as a part of your freight broker business plan. Your marketing analysis should analyze market trends with your financial goals to figure out pricing of your services. This analysis will help you learn how to be a successful freight broker.

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If you don’t know how to conduct a marketing analysis and you want to know “how can I become a freight broker?”, you can use this business plan. This document will tell you ways to start your own freight brokerage business pdf. It will outline all the components of a broker business model and help you do a target market analysis for your business.

Here, we are providing the marketing analysis for Carry On. You can use this template to learn how to become a freight broker agent .

5.1 Market Trends

According to Verifired Market Research, Freight Brokerage industry is valued at around $1.164 Billion in the US. The industry is expected to grow at a rate of 36% and reach around $14 Billion by 2028. There is an increase in the need for convenience in intermediate operations that is driving the growth of the industry. And it is expected to do so in the coming years as well making any investment in the industry an excellent choice.

5.2 Marketing Segmentation

The potential customers of Carry On are divided into the following groups:

Business plan for investors

5.2.1 carriers.

Carriers will be cargo companies that will be responsible for the delivery of goods. Our company will also be providing them business by acting as an intermediate party. So, these will be our most consistent and reliable customers. And they will primarily utilize our connection services.

5.2.2 Producers

Our secondary customers will be the producer companies that produce raw materials or products and need them to be taken to their clients. They are expected to utilize our services most often.

5.2.3 Distributors

Our third target customers will be Distributors who buy materials and products in bulk and then send them to various warehouses and shops for selling. There are quite a considerable number of distributor companies around Newark in need of freight brokers, so we expect to receive these customers regularly.

5.2.4 Manufacturers

This will be our fourth target group of customers. There are a few manufacturing industries set up around Newark. Therefore, we expect to receive business from them quite often.

5.2.5 Import/Export Business

Lastly, we will cater to the import/export businesses in and around town. The trend of selling imported goods has increased, especially in the fashion industry. So, we expect a fair amount of business from the local import/export businesses.

5.3 Business Target

• To become the best freight brokerage business in New Jersey.
• To expand the business to include not just Newark but entire New Jersey.
• To earn a profit margin of $50k/month by the end of two years.
• To maintain cordial relationships between the shippers and carriers.

5.4 Product Pricing

Our prices will be a little higher than if the shippers were to hire carriers on their own. But for this price, we will offer our clients a stress-free management of their goods and delivery operations.

Marketing Strategy

To make sure that you are recognizable amongst your competition, you will need to come up with several competitive aspects for your freight brokerage startup . For this, you need to focus on developing a marketing strategy. This can include anything from advertisements to freight broker business cards.

For a good marketing of your business, you will need to analyze many things such as freight broker software cost and costs of different ways of advertisement.

In this freight brokerage business plan pdf, we are detailing the marketing strategies of Carry On. However, you can take help from marketing strategies of other businesses as well. For instance, from a subscription box business plan .

6.1 Competitive Analysis

• We have a lot of ways of communicating with clients including direct meetings, social media, and website so our clients have more ease.
• We will offer stress-free delivery operations for our clients.
• We will implement good discussion practices so that all the client’s requirements are met.

6.2 Sales Strategy

• We will advertise our business through local ads, social media, and Google Ads.
• We will offer discounts to our first 20 clients.
• We will also offer great packages for our long term and regular clients.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

The business of a freight broker franchise depends a lot on its customer service and relations. Therefore, Harry put together a list of all the employees that will be necessary for the success of business. Additionally, he also included specific criteria in the freight broker business plan to hire workers.

7.1 Company Staff

• 1 Co-Manager to help in overall operations
• 3 Supply Chain Executives
• 2 Broker Assistants
• 1 Web Developer to develop and maintain webpage
• 1 Sales Executives to organize and promote sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

To ensure the success of your business, you need to control freight broker startup costs. It is essential to manage everything efficiently so that your business doesn’t go into a loss. A good financial plan will keep your company from becoming a freight brokerage business for sale.

In your financial plan, you need to detail all the costs necessary to run your business as well as the ways you will earn revenue. In this business plan, we are detailing the financial plan of Carry On. But you can take help from other business plans as well such as hot shot trucking service business plan .

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

1. How do I write a freight brokerage business plan?

You can develop a business plan for your freight brokerage by following this freight broker business plan sample.

2. How much do freight brokerage owners make?

The income of a freight broker depends on a lot of things including freight broker startup costs, freight broker process, and prices of services.

3. Are freight brokerages profitable?

Starting a freight brokerage company can prove profitable if it is managed efficiently and smartly.

4. How much does a freight broker make a year?

If you are learning how to be a freight broker agent, you might be wondering how much they make in a year. Though the accurate number depends on the success of the business, on average, freight brokers make around $60,000 in a year.

Download Freight Broker Business Plan Sample in pdf

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Freight Brokerage Business Plan Template [Updated 2024]

Freight Brokerage Business Plan Template

If you want to start a Freight Brokerage business or expand your current Freight Brokerage business, you need a business plan.

The following Freight Brokerage business plan template gives you the key elements to include in a winning Freight Brokerage business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of an example Freight Broker business plan. Once you create your plan, download it to PDF to show banks and investors.

Freight Brokerage Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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RTSB is a family owned business and one of the leading railway operators along the Eurasian logistics corridor, well known for quality service, flexibility and reliability.

RTSB Timeline

A chronological outline of our company history and milestones.

Our background and how it all started.

RTSB was founded in 1996. The founder’s fundamental knowledge of the railway market in the CIS, Russia and Europe paired with years of experience and valuable relationships in the railway sector laid the foundation for the future success of RTSB, building a bridge between the East and the West.

Around the turn of the century diversification took place. In 2007 the ContainerOnlineshop GmbH and the web-based  application myTransoffice were introduced. MyTransoffice received an innovation award in the category ‘logistics software’ at CEBIT in Hannover 2009, convincing the jury with an unmatched level of innovation and utility especially for medium-sized companies.

At the same time RTSB grew, making a name for itself as a progressive transportation company between Europe, the CIS and Central Asia.

The RTSB group was created.

RECENT DEVELOPMENTS AND ACHIEVEMENTS

Strategic change.

RTSB undergoes a change in strategy as Artur Ballardt becomes CEO of the company. The service portfolio is extended, RTSB prepares to evolve from a freight forwarder to a railway operator.

RTSB goes Russia

An RTSB branch office in Moscow is established. A forwarding contract with the Russian State Railway (RZD jsc) is signed, making RTSB official freight forwarder.

RTSB becomes railway operator

RTSB introduces their first own block train service ‘Katarina’ from Hamburg (Germany) to Malaszewicze (Poland) and prepares to participate in the BRI initiative. The subsidiary Intermodtrans GmbH with a branch in Riga (Latvia) and Belintertrans Germany GmbH, a daughter of the Belarusian state railway, are established in Friedrichsdorf.

First block train between China and Europe

RTSB operates their first block train from Duisburg (Germany) to Shanghai (China). Our first regular block train service from Zhengzhou (China) to Hamburg (Germany) is established. A new branch office is established in Malaszewicze (Poland) right by the border crossing to Belarus to ease customs procedures.

RTSB expands further

Regular block train services between Duisburg (Germany) and Malaszewicze (Poland), as well as Baku (Azerbaijan) and Poti (Georgia) on the New Silk Road are established. RTSB initiates operations with locations in Izmir (Turkey) and Shanghai (China) are opened.

RTSB grows as an operator

A subsidiary in Astana (Kazakhstan) is established. New regular block train services from Chengdu and Hefei to Europe are introduced. In cooperation with DHL the first freight train from Chengdu to Poti along the New Silk Route is operated. RTSB becomes a medium sized company.

New routes between Europe and China

The new route Chongqing – Duisburg (Germany) / Chengdu – Tilburg (Netherlands) / Nuremberg (Germany) is established. The annual turnover reaches US$ 100Mio, RTSB now is a large business.

Contracts with LDz and CDIRS are signed

RTSB signs a forwarding contract with the Latvian state railway (LDz). A contract with CDIRS is closed in Chengdu. In cooperation with Belintertrans and DHL China a regular train link between Shenzhen and Minsk is established. Business units in Gams (Switzerland), Lodz (Poland) and New York (United States) are established.

Introduction of new gateways

A block train service from Xi’an (China) to Hamburg/ Duisburg/ Neuss (Germany) and Budapest (Hungary) is established. The Chongqing service to Duisburg now runs through Bruzgi (Belarus) / Kaliningrad (Russia) as an alternative to the main corridor Brest (Belarus) – Terespol (Poland). RTSB established an office in Xi’an, as well as an RTSB branch office in Istanbul (Turkey). A contract about a direct cooperation with UTLC ERA is signed.

RTSB goes carrier, Coopertaion with CRCT is extended

The joint venture ERC – Eurasian Railway Carrier is founded in cooperation with Belintertrans Germany. Our cooperation agreement with CRCT Europe is extended. The annual turnover reaches US$ 300Mio.

New routes and destinations

Our block train volume increases by approximately 32% in the first quarter and by 57% in the first half of 2020 (compared to 2019) during the Covid-19 pandemic.

New regular block train services are established:

• between Ludwigshafen (Germany) and Xi’an (China)
• Frenkendorf / Niederglatt (Switzerland) and Xi’an / Hefei (China)
• Liège (Belgium) and Chengdu (China)

RTSB  expands, further

Despite the ongoing disruptions due to the Corona pandemic, RTSB is able to extend their business and further increase block train volumes.   RTSB RUS LLC is founded in Moscow. A representative office is established in Budapest, Hungary. Multimodal transports via the port of Kaliningrad to Hamburg and the UK are established . 

Route development becomes crucial

The TMTM route via the Black Sea sees a revival as an alternative to the Northern routings as tensions between Russia and Ukraine increase. We are able to attend expos in China, Kazakhstan and Europe, again after the Corona-induced break.

RTSB embraces the dynamic Indian market

The company expands business operations along the Middle Corridor with the plan to establishment of a liaison office in Mumbai, India in 2024. This significant move is part of our commitment to tap into the vibrant and evolving Indian market, enriching our global portfolio.

To strengthen our network and enhance connectivity, we’ve also established an agency in Dubai, UAE. This strategic location serves as a pivotal hub, ensuring we have maximum control and flexibility over these new transport routes.

OUR MISSION

is to optimize current services in intermodal logistics and to develop new solutions to satisfy our customer’s transportation needs.

RTSB LOCATIONS

AT YOUR SERVICE ON THREE CONTINENTS

We operate in 20 locations in 15 countries. Our headquarters is situated in Friedrichsdorf, Germany.

OUR BUSINESS SCOPE

CORE MARKETS & CUSTOMERS

Eurasia is the largest continent on our planet, containing Europe and Asia. With 55,000.000 km2 Eurasia covers about 36% of the Earth’s total landmass, hosting over 5 billion people in over 100 countries.

As a neutral forwarder and well established partner, we work with globally operating transportation companies as well as state-run railway companies all over the Eurasian continent and the United States. Our expertise is the operational management and coordination of our customer’s transportation requirements.

Our integrated door-to-door logistics solutions allow us to deliver container cargo to almost any destination in Europe, the CIS, Mongolia and China.

OUR SIX STRONG CORE BUSINESSES

BLOCK TRAIN OPERATIONS

RAILWAY CARRIER SERVICES

Container freight forwarding, road freight transportation, project cargo services, it services.

Benefit from our comprehensive experience in freight forwarding on more than 1.000,000 routes.

OUR COMPETITIVE ADVANTAGE

AGREEMENTS WITH STATE RAILWAYS

The RTSB group holds direct forwarding contracts and agreements with major state railways. These contracts allow us to be listed as a carrier in all relevant shipping documents with our own freight payment codes. No intermediary needed.

RTSB holds freight payer code agreements with the state railways of:

For our customers these agreements mean shorter transit times, faster processing at the borders as well as higher cost efficiency resulting in attractive pricing.

STRATEGIC PARTNERSHIPS

Together with our strong partners we aim to tailor our services exactly to your specific needs, adding even more value to your customer experience with RTSB.

ERC is a licensed railway carrier for joint intermodal and conventional freight transport on European tracks. 

MyTransoffice is a streamlined platform for end to end communication, mapping all processes along multi-modal transport chains.

Belintertrans Germany is a subsidiary of the Belarusian State Railway, based out of Friedrichsdorf, Germany.

Our Latvian branch organizes short-sea pre-carriage from the North and Baltic Sea ports as well as handling and forwarding of shipments to the CIS, Mongolia and China.

CONTACT OUR TEAM NOW!

[email protected]      +49 6172 5908 0 

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