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How to start a cleaning business uk: your step-by-step guide.

Starting a cleaning business in the UK offers a path to financial independence with low barriers to entry and a constant demand for services. Whether you plan to operate from home or set up an office, the cleaning industry is accessible and scalable, allowing you to grow at your own pace. With a straightforward entry process, you have the opportunity to launch a successful venture providing a valuable service to residential or commercial clients.

Before you dive into the cleaning business, it’s crucial to understand the legal requirements and market conditions that will shape your operations. This includes crafting a robust business plan, acquiring the necessary insurance, and understanding your target market. Emphasising quality service, reliability, and effective marketing can help you stand out in this competitive landscape.

To set a solid foundation, familiarise yourself with industry standards and health and safety regulations that govern cleaning businesses. It’s equally important to invest in the right equipment, design a branding strategy that resonates with your audience, and implement an operational structure that maximises efficiency and customer satisfaction. With careful planning and a commitment to excellence, your cleaning business can become a trusted name for clients across the UK.

Creating Your Business Plan

Market research.

To ensure your cleaning business meets the demands of the market, thorough market research is imperative. Identify your market ; this could be domestic cleaning , offering services to households, or commercial cleaning , focusing on businesses. Research the market to understand your competition, pricing models, and customer preferences. Utilize tools like surveys and industry reports to gather data that will inform your business strategy.

Business Structure

Deciding on your business structure sets the foundation for operations and financial management. Register as a sole trader if you prefer to keep things simple and retain full control. However, forming a limited company might be advantageous for tax reasons and to protect personal assets. Each option has implications for tax, liability, and business start-up costs , so choose the one that aligns with your long-term goals.

Naming Your Business

The name of your business is your customers’ first impression. Choose a business name that’s distinctive, memorable, and reflects the services you offer while also ensuring it adheres to the UK’s naming regulations. Check for trademarks and domain availability to prevent future legal complications. The name is a cornerstone of your brand identity, so make it count.

Legal Considerations and Registration

When starting a cleaning company in the UK, navigating legal considerations and proper registration is crucial. Ensuring you have the right insurance, are registered with HMRC, and adhere to necessary health and safety regulations will lay a solid foundation for your business.

Insurance Requirements

Your cleaning business will require several types of insurance to protect against potential liabilities. At a minimum, you should have public liability insurance , which covers injury or damages claims made by third parties due to your business activities. If you employ staff, employers’ liability insurance is compulsory; it protects you if an employee is injured or becomes ill as a result of working for you. Consider adding professional indemnity insurance to protect against claims of poor service or advice.

Key Insurance Types:

• Public Liability Insurance : Mandatory in case of third-party claims.
• Employers’ Liability Insurance : Required by law if you have employees.
• Professional Indemnity Insurance : Advisable for protection against claims of negligence.

Tax Obligations

As a business owner, you must register your cleaning business with HMRC. If operating as a sole trader , registration for self-assessment tax is necessary. For a limited company , corporation tax registration is required. It’s important to keep accurate financial records to calculate and pay your taxes accurately.

Health and Safety Regulations

COSHH Compliance Checklist:

• Identify hazardous substances in the workplace.
• Implement control measures and procedures for handling such substances.
• Ensure all employees are trained and made aware of the risks.

Adhering to these legal requirements is essential for running your cleaning business responsibly and avoiding potential fines or legal issues.

Financial Planning

Successful financial planning is pivotal for starting and sustaining your cleaning business in the UK. You’ll need to consider initial investments, determine competitive yet profitable pricing, and implement a robust system to manage your cash flow.

Budgeting for Initial Costs

When budgeting for your new venture, account for all initial expenses to avoid unexpected financial challenges. This generally includes:

• Cleaning Equipment : Purchasing quality cleaning equipment is crucial. Budget for essentials like vacuum cleaners, mops, and cleaning solutions. Remember to also set aside funds for replenishing supplies regularly.
• Transportation : If your services are mobile, factor in the cost of a reliable vehicle and ongoing expenses like fuel and van insurance .
• Insurance : Obtain cleaning business insurance to protect against liability and property damage claims.
• Marketing Materials : Allocate funds for promotional activities, such as business cards and flyers, to attract your initial clientele.

Setting Prices and Rates

Your pricing strategy must balance being competitive with ensuring profitability. Here’s a snapshot to guide your pricing:

• Research competitors to identify market averages.
• Determine your rates based on services offered, factoring in costs and desired profit margins.
• Consider the minimum wage regulations to pay any employees fairly while maintaining business viability.
• Include options for single services and packages to appeal to a broader audience.

Managing Cash Flow

A healthy cash flow is the lifeblood of your business, ensuring you can cover operational costs and grow. Keep these points in mind:

• Payment System : Decide on payment methods (e.g., cash-in-hand, bank transfer, card payments).
• Establish clear payment terms with clients (e.g., advance payment or within 30 days of service).
• Regularly review your finances to anticipate and cover upcoming expenses effectively, maintaining a positive cash flow.

Proper financial planning will lay a strong foundation for your cleaning business, allowing you to operate with confidence and resilience in the face of challenges.

Marketing Your Cleaning Business

Success in the cleaning industry hinges on effective marketing strategies that enhance your visibility and attract clients. Your branding, marketing plan, and reputation are the cornerstones of how you will promote your services and maintain customer relationships.

Branding and Logo Design

Your logo is the face of your cleaning business; it should be professional, memorable, and convey the quality of your services at a glance. Design a logo that reflects your company’s values and cleanliness standards. This visual emblem will feature on all your business cards , ads, and official communication, establishing a recognisable identity that speaks to both potential and current clients.

Developing a Marketing Plan

Creating a detailed marketing plan is crucial in laying out the methods and channels you’ll use to reach your target market. Decide on a budget for advertising and allocate resources to various channels such as local newspapers, online ads, and… Consider offering incentives like discounts or referral benefits as part of your plan to utilise word of mouth , a powerful and cost-effective promotional tool. Identify your unique selling proposition (USP) and make it the centrepiece of your marketing efforts to differentiate your services from competitors.

Building a Strong Reputation

Operations and scaling up.

When managing the operations of your cleaning business in the UK, attention to detail is paramount. It’s essential to organise your resources efficiently, from purchasing the right cleaning supplies to recruiting skilled staff and expanding your client base. This foundation will support your journey to becoming your own boss, whether in residential, commercial, or specialist cleaning services.

Purchasing Cleaning Supplies

Your cleaning business requires high-quality cleaning products and equipment to provide exceptional services. Invest wisely in supplies that are cost-effective in the long run. For example, buy in bulk or from wholesale suppliers to save on domestic cleaners , disinfectants, and window cleaning tools. Ensure that you have the appropriate transport to carry your supplies to various job sites.

• Cleaning Products : Detergents, disinfectants, glass cleaners
• Equipment : Cloths, mops, buckets, vacuum cleaners
• Transport : A reliable van with adequate space

Recruiting and Training Staff

Your staff are the backbone of your service offering. Recruit dedicated cleaners who share your commitment to quality. Investing in thorough training will ensure that they are able to deliver various services, from office cleaning to deep-cleaning kitchens. Consider options such as hiring franchise cleaners who already come with a level of training and experience.

• Select candidates with experience or a willingness to learn
• Conduct background checks
• Provide comprehensive cleaning training
• Emphasise customer service and attention to detail

Expanding Your Client Base

To grow your business, you need to attract more customers. Develop targeted marketing strategies to attract both domestic and commercial clients . Networking, referrals, and online advertising can help you reach potential clients. Establish a robust online presence to showcase your expertise in different areas of cleaning, from general residential services to specialist cleaning .

• Marketing Channels : Social media, local advertisements, SEO-optimized website
• Client Relations : Maintain high customer service standards for repeat business
• Services Offered : Highlight your range of services, including window cleaning and office cleaning

Frequently Asked Questions

Starting a cleaning business in the UK involves understanding legalities, pricing strategies, and initial steps for a successful launch. Here are some frequently asked questions to guide you through the process.

What are the legal prerequisites for establishing a cleaning service in the UK?

To establish a cleaning service in the UK, you must register your business with HM Revenue & Customs (HMRC) for tax purposes. Consider whether to form a sole trader, partnership, or limited company, each with different tax and liability implications. Additionally, ensure you have the proper insurance, such as public liability insurance.

How can I determine the appropriate charges for my UK cleaning business?

Research your local market to understand the going rates for cleaning services. Take into account your operational costs, the quality of service you provide, and the type of cleaning you offer to set competitive and sustainable prices.

What are the initial steps to take when creating a cleaning business in the UK with minimal capital?

Start with identifying your niche and target market, whether residential or commercial. Then, purchase essential cleaning supplies and equipment within your budget. Focus on marketing that requires minimal expense, such as social media advertising and word-of-mouth referrals.

Could you outline the potential profitability of a cleaning enterprise in the UK?

The profitability of your cleaning business depends on your operational efficiency, client retention rate, and pricing strategy. Streamlining your services and offering quality cleaning can help you maintain a loyal customer base, which is key to your financial success.

What does the process entail for starting an online cleaning business in the UK?

To start an online cleaning business, develop a user-friendly website with clear service offerings and an online booking system. Use digital marketing strategies to reach and attract clients. Provide options for online payments to make transactions convenient for your customers.

What best practices should I follow when launching a commercial cleaning company in the UK?

For launching a commercial cleaning company, focus on building a strong brand and reputation through high-quality service. Network with business owners, provide excellent customer service, and tailor your services to the specific needs of commercial clients to gain a competitive edge.

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CLEANING BUSINESS PLAN: Template & All You Need to Know

• by Kenechukwu Muoghalu
• August 14, 2023
• No comments
• 6 minute read

Table of Contents Hide

What is a cleaning business plan, what is the importance of a cleaning business plan, #1. cover page, #2. executive summary, #3. company overview, #4. market analysis, #5. business strategy, #6. operational plan, #7. financial plan, cleaning business plan template, wish to finish your cleaning business plan in 1 day, what can i do to keep my cleaning business safe, do i need to get any training before i start my cleaning business, how can i quickly attract cleaning clients.

Whether you own a window cleaning company or perform a roof cleaning service, having a cleaning business plan gives you a fair advantage over other competitors. Blindly starting your cleaning service business without a plan is more like going on a road trip without a map. A great cleaning business plan will help you create, visualize and conquer your goals and that is why this article is here to help you create that professional business plan by yourself. 

We have also made some provisions for a pre-made cleaning business plan , in case you need a plan urgently. 

A cleaning business plan is more like a living document that sets out your objectives and helps you see exactly what your aims are and how you will achieve them. A business plan will help you to be organized and keep a focus on what’s more important in order for your business to thrive. 

It is also called a living document because it needs to be constantly kept in check and updated according to any new developments in your company. By doing so, you will be able to determine if your business needs some changes or not. 

Before we go into details of how important a business plan can be, I need you to analyze these basic situations. Imagine going to an exam without studying or going to an airport without booking a flight. How does it play in your head? Starting a cleaning company, either offering a window or roof service, without a business plan isn’t any different from the above examples. 

Read Also: Cleaning Insurance: Insurance Policies And Quotes

If you don’t plan ahead of time, you will end up struggling to achieve growth in any form of business. In essence, a business plan is crucial for the growth of your cleaning company. There are other important factors of a business plan, which include. 

• Helps your business to operate efficiently while aiding decision-making.
• Helps to define who your target market is and how to serve them right. 
• Helps to stay organized and easily attain goals and objectives. 
• It helps attract investors or bank loans.

It is also important to note that your business plan is not just written to be kept safely in a box. For you to advance in your business you need to always review your plan and make changes if necessary. 

How to Write a Cleaning Business Plan

When writing your business plan, it should be written in a way that tells your readers anything they need to know about your cleaning company. That is why we have created this guide that will show you some elements that should be present in your business plan. Before we dig in, you should also note that this cleaning business plan covers any cleaning company, which can be either a window cleaning service or a roof cleaning service. 

This section of your business plan mostly serves as a reference point for investors, potential business partners, or new employees. Being the first page your readers will see, it needs to contain a piece of clear and accurate information. You can include key information like your business logo, name, contact information, business address, and your role in the cleaning company. 

This is where you will need to give a brief summary of your entire cleaning business plan. You can also add some information like your business concept, goals, mission statements, strengths, competitors, and company history. The executive summary will contain a brief description of every element of your business plan. To get all the information and points you need, it is best to complete other sections, before coming back to this. 

The company overview should cover an in-depth analysis of your business. Reading this section of your business plan should give your reader a clear view of the type of cleaning service you operate. You should be able to share some information regarding the company’s ownership, your startup costs, and a list of assets. Before you conclude this section of your business plan, don’t forget to specify the type of cleaning service your run, is it a window service, roof service, or an indoor service? Would you like to expand your service offering?

This section requires that you do some level of research to learn about your market . It will give you a clear understanding of what your current market looks like. You would be able to understand who your competitors are and what they offer. You can only write in the section when you have done a thorough market analysis.

Your business strategy comprises your pricing plan, marketing strategy, logistics plan, and your goals and objectives. In essence, you would be telling your readers the plans you have for making your cleaning business a success. While working on this, you should also include how you will package your product, how you will get your services to your customers, and what you plan to achieve after a specific period. You should also elaborate more on your marketing strategy and inform your readers about how you plan on creating awareness for your business. 

Since you have mentioned the plans and goals you have for your business, in this section, you will tell your readers how you will carry out those ideas. You can also give a brief description of your management team and specify each of their roles in the organization. You can also tell your readers how these teams you have chosen will help you actualize your plans.

The financial plan is one of the important parts of your cleaning business plan. It will contain every aspect of your financial projections. This is where you will also describe your growth strategy and tell your readers how you intend to turn your company into a profitable one. To attract investors and to make this section look more professional, you should also include your sales forecast, startup funding, expense budget, cash flow statement, and balance sheet. If you feel that this section is too tough for you to handle, you can seek the help of an accountant or get a professional. 

A cleaning business plan template checklist is another form of guide that can help you set up your cleaning business. To utilize this template checklist in an effective way, you should follow each step in accordance with how it was listed below. 

• Identify your Market
• Get qualifications and licenses
• Set a budget
• Choose a pricing option
• Write a business plan
• Promote your cleaning business
• Plan for growth 

When it comes to creating a business plan for your cleaning business, there is no trick to it. It is either you know how to create a plan or you find it difficult to create. It is understandable if you find the process daunting, especially when it is your first time. To curb this stress, you can stick to our professional pre-made cleaning business plan . 

At Businessyield Consult, we specialize in creating professional business plans for entrepreneurs like you. We have also helped multiple businesses stand on their own and we are eager to help you through this process too. What are you waiting for? Get access to your plan now !

If you have had a hard time creating a business plan, then say no more. With the help of the outlined processes listed above, you can create a business plan within a short period. You should understand that there is always a significant impact a business plan has on any company, so it is best to have one that ignores the whole idea. A business plan will always clarify your objectives and allow you to move with confidence. 

A cleaning business can be hazardous in most cases due to some harsh chemicals found in the cleaning products. To ensure the safety of your cleaning company you need to avoid using those harsh chemicals, check for the expiry date of each product you purchase, avoid mixing products, keep the chemicals out of people’s reach and educate your employees on the importance of safety. 

No, you do not. A cleaning business does not require any form of training or legal requirements. You can only advance and manage your business effectively when you have gained relevant experience over time. You can also improve your skill level by signing up for a course. 

If you plan your marketing and sales strategy in the right manner then you can get clients over a short period. You can also create awareness for your business by getting a website, using social media platforms, offering coupons and discounts, paying for ads, and creating a business plan. 

Related Articles

• How To Start A Cleaning Business UK: Detailed Step By Step Guide
• Cleaning Franchise: Best Opportunities In UK 2023
• WINDOW CLEANING PUBLIC LIABILITY INSURANCE: Cost & Policies
• Advantages of a Business Plan: Definition and What It Entails

Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

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How to start a cleaning business and earn straight away

by Naomi Willis · updated 14 March 2023

Passionate about cleaning? Then it might be time you tapped into the rapidly growing UK cleaning market.

Whether you want to fly solo as a domestic cleaner or build your commercial cleaning empire, this guide will help you get to the perfect start.

Table of Contents

Choosing the right cleaning business to run

The first and most important decision you’ll make when setting up your own cleaning business is which type of cleaning will be your speciality. It’s advisable to be well researched in the three main markets and focus on your own previous experience.

Domestic cleaning business

A domestic cleaning business involves going into people’s homes and cleaning from room to room. You’ll be busy mopping floors, wiping down surfaces and carpet cleaning.

Domestic cleaning is usually the most low-cost business idea of the three, as you’ll mostly be using the homeowner’s cleaning products.

Commercial cleaning business

In a commercial cleaning business, you will be working in large spaces, such as offices and hospitals. Unlike domestic cleaners, commercial cleaners need to hire a team due to the larger scale of the work, and you will also need some specialist equipment.

This type of business will usually be based on a contract with a pre-determined fee and timescale.

Specialised cleaning business

Specialist cleaners focus on a specific area of expertise, including window cleaning, carpet cleaning, roof cleaning, hazardous waste spills, specialised stain removal, or other services.

This can often be the most complicated business of the three to set up, as specialist cleaning will require you and your staff to have additional training, equipment and accreditations. As a result, this can lead to extra start-up costs at the outset.

What insurance will your cleaning business need?

Any new cleaning business will need to have business insurance before beginning to operate. This will give your customers confidence and ensure you’re covered under most circumstances.

Be sure to compare costs through a comparison site to balance the right levels of cover as well as getting the best overall price.

Professional indemnity insurance

Since you’ll be providing professional services to customers, this type of insurance will be essential. It’ll cover you for any legal fees or compensation you have to pay if your client suffers financial loss due to negligence from your business.

Public liability insurance

If your business carries out work at your clients’ sites or people visit your premises, you’ll need public liability insurance. 

If any public, clients, or suppliers make claims against you for property damage or personal injury, this policy will make sure your fees are covered. 

Employer’s liability insurance

This type of business insurance is a legal requirement for most UK employers. You, your current employees and any previous employees will all be covered for any injuries or illnesses caused by working for your business. 

It will also cover you for any costs related to injury or damages caused to a third party by your employees. 

Van insurance

Taking out van insurance means you’ll be covered to use your van for business purposes, such as transporting cleaning products and equipment.

Create a business plan

When starting a cleaning business, it’s good to have a clear plan that you can reference. Below are some initial ideas to get your plan started.

• The Gap –  What gap in the market will your business be filling?
• Market Research  – Identify trends in the market, and see if your area of business is growing.
• Sales and Marketing –  Establish a pricing strategy, and think about how you’ll promote your product.
• Competition –  Research the competing cleaning businesses, and work out what you can offer to customers that they aren’t.

It might be a good idea to follow a course with a business plan template and guidance on how to create a business plan.

Cleaning business start-up costs

The budget required to start your business will depend on the area of cleaning you have decided to work in. A domestic cleaning service won’t need much investment and will be limited to transport and fuel.

Commercial and specialised cleaning businesses will need heavier investment, as you’ll need to purchase professional vacuum cleaners, specialised cleaning products and hazard signs. 

Consider buying a franchise in the cleaning industry

If launching your own business is too daunting a task, you could consider purchasing a franchise in the cleaning industry instead.

These work like any other franchise, meaning you pay for working under a trusted brand and logo. The price will vary widely depending on the franchise you choose, but the costs will usually include expert advice and training. 

Qualifications and skills needed to start a cleaning business

The cleaning market you’ve decided to enter will affect what skills and qualifications you’ll need to have. Your level of experience will help you determine how much extra training you need or if you already have all of the necessary attributes.

Either way, it’s always good to know what’s required before you start contacting clients.

To get started, why not take a course on how to start a cleaning business which will give you an overview of other things like how to handle finances, administration, HR and more!

Domestic cleaning

Usually, domestic cleaners aren’t required to hold any formal qualifications. The skills you’ve developed from cleaning your own home should suffice. However, to meet your client’s expectations, you’ll need excellent attention to detail and consistent results.

Although the profits may at first be fairly modest, having some general bookkeeping and business skills will be really helpful as you grow your business.

Commercial cleaning

To establish your business as a reputable commercial cleaning company, you’ll need to be highly organised, efficient and reliable.

You’ll need to make sure that your staff are properly trained, with a detailed understanding of commercial cleaning equipment and chemicals. As your business may be operating in offices, your staff may also require additional training, such as cleaning without causing disruption to computer systems.

Specialised cleaning

As a specialised cleaning company, you’ll already have experience in your chosen area of expertise. This could be anything from carpet skimming to removing potentially harmful chemicals. 

It could benefit your business if you and your staff gain accredited training from a professional body, such as The British Institute of Cleaning Science .

How much will you charge for your cleaning services?

You’ll need to consider the best way to price yourself to attract new customers and remain competitive. A good way to start is by comparing yourself to competitors and researching the prices in your area.

You could also consider offering discounts and incentives to make your business more attractive to potential clients. This will also help you differentiate yourself from the competition and stand out. 

Looking for another way to make more money? Why not look at other side hustles you can develop into a busines.

Hiring cleaning staff

There will be no shortage of staff available to hire for cleaning work, but you need to take the time to make sure you hire the right people for your business. Ask for references, so you know that they’re trustworthy and reliable.

Most cleaning staff will start on the UK minimum wage, which is £10.42 per hour (from April 2023) for someone over the age of 23, meaning staffing your business shouldn’t be too costly. But, as an employer, it’s vital that you remember to register with HMRC to collect taxes and National Insurance from your employees.

Develop a marketing strategy for your cleaning business

Your best marketing tool will be word of mouth in the early days of a residential cleaning business. Your existing clients will be recommending you to other clients, and you can encourage this by offering new customers discounted services for short periods. 

Commercial cleaning businesses can find it more difficult to attract clients. You should find out who manages the cleaning contracts at your target company and introduce yourself. Be sure to ask them when any contracts are due for renewal.

Specialised cleaning companies have a niche, meaning customers will often seek them out specifically. A good way to market yourself is to create a strong online presence. 

To do this, make sure to fully advertise on social media platforms, engage customers with email marketing, and build a business website with SEO. 

How to structure your cleaning business?

Once you’ve decided which cleaning services your business will focus on, it’s time to decide what legal structure you will choose. The three most popular structures for UK businesses are sole trader, partnership and limited company.

Whichever one you choose for your own business will impact the way it operates, including the tax you pay, the wages you receive and your legal obligations.

Sole trader

At the start of 2018, 3.4 million small businesses in the UK were registered as sole traders, making this the most popular business type.

Under this structure, you’ll be self-employed and the only person who owns your business. This means that you’ll receive the profits you make but will also be personally responsible for any losses as well.

As the profits of the business will also be your profits, you will pay Income Tax and National Insurance on any earnings.

Partnership

In a partnership, you’ll still be self-employed, but you will co-own your business with a partner. As a result, you’ll be sharing the responsibilities for all areas of the business.

Both you and your partner will receive the profits of the business, but you will each pay income tax on your share.

Limited company

If you choose this option, you won’t be self-employed, as the company will be a distinct legal entity from the business owner.

You’ll serve as the director of your own business, making you legally and financially responsible for any business decisions. However, your own finances will be separate from the assets and liabilities of your company.

Limited companies also pay Corporation Tax on any profits, rather than National Insurance and Income Tax.

Create a cleaning business expansion plan

As your business becomes more successful, your profits, budget and staff volumes will grow. You should be prepared for this from the get-go, with a solid business plan and relevant insurance policies. 

You’ll need to make sure you’re up-to-date with any legislation relating to wages as you take on more employees to safeguard the continued expansion of your business. 

The UK cleaning sector continues to grow, so now is the ideal time for you to start your cleaning business. As long as you identify which one of the three main markets is right for you, you’ll have every chance of success. 

If you have a strong business plan and good marketing techniques, then a cleaning business in the UK can prove very profitable. 

If you have a limited budget, the best option is to start your own domestic cleaning business. The start-up costs are low, as you use the customer’s cleaning products.

No, but any staff handling hazardous chemicals must be trained to use them safely. 

Final thoughts

There’s never been a better time to start a cleaning business in the UK, so if our guide has inspired you, dust off those rubber gloves and jump right in.

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How to Start a Cleaning Business

If you're thinking of starting a cleaning business company, then this article shows you what's required to start and run a successful business to provide an office and domestic cleaning service.

There are many opportunities to be successful cleaning domestic homes, office and commercial buildings. This industry covers all manner of niches including window cleaners, carpet renovation and janitorial services, so just what do you need to get started?

Cleaning Business Basics

According the various reliable sources, the domestic cleaning market is worth anything between £3 billion and £9 billion per year and is fairly competitive with many franchise companies such as Molly Maid.

In the last boom period from 1995 to 2008 many people had much disposable income to be able to afford a cleaner but as the recession bites some of these services are being disposed of so you might find the market tougher than before.

What's Involved as a Cleaner?

Domestic cleaning is fairly straight forward as in reality all you need are cleaning products you can purchase in any supermarket and some customers. Most people will either get cleaning undertaken each week for 1 to 2 hours or every two weeks.

Cleaning Business Insurance

You may need insurance for your cleaning business as you're providing services to the general public and are out and about in your van. Have a look at some of the following and see what you may need.

• Professional indemnity insurance protects you against claims made by dissatisfied clients and employees of your cleaning business. PI insurance protects your financial interests and helps minimise day to day disruption to your business. The insurance could pay invoices if a customer refuses to pay you, covers the costs of rectifying a mistake and protect you if the claim against you isn't valid. Professional indemnity insurance also covers you for the dishonesty of your employees, partners or directors. The policy also covers defamation infringement of intellectual property rights, negligent misstatement or misrepresentation and loss of documents or data.
• Public liability insurance covers you for claims against you from third parties for personal injury, or property damage. Claims for damages these days could reach hundreds of thousands in public liability insurance cases, and insurers sell cover based on the limit of liability the business needs.

There are many insurance companies that can help you why not see how much business insurance will cost you and get a quote for your business now as you can come back later for more information.

Getting Customers and Marketing

Customers want an impeccable service from your company and want people they can not only trust to do a good job but not to break or steal any of their household items. When quoting for jobs, you'll need to ask your prospective customer their exact requirements and then estimate how many hours it's going to take you.

Try not to underestimate the work as their home might not always be tidy, and you may have to take the time to move things around.

Some people want you to use their own cleaning products in their home which is better for you as you won't need to buy so much product yourself. But getting the customer in the first place is the hardest part of starting any business and here are some tips to get you started.

• Many private cleaning companies get customers through word of mouth so once you have some give out flyers so they can pass them onto their friends.
• Run a member gets member scheme so that any new business you get via your existing customer base provides a reward for both. Maybe offer a 20% discount off a months cleaning or a free week. This incentive helps you gain new customers and the initial discount shouldn't affect your profits in the longer-term.
• Local newsagents advertising - this is normally a good way to recruit new customers by placing a postcard in your local shop. If you know the people who work there they may also be able to keep a stack of your business cards or flyers by the check out - just ask as many shops in your local vicinity as even 1 or 2 businesses advertising (for free) for you will help.
• Avoid expensive newspaper advertising as this rarely works.
• Speak to all your friends and say you're starting up and if they know anyone who wants your services.
• If you're starting an office cleaning service then personally go into all the offices you want to quote for and ask for the person who manages the contract. Write to them by name and follow up with a phone call. Don't be discouraged if they say they already have a contract. Ask them when the contract is up for renewal and if you can quote nearer that time. Getting office cleaning work is much harder because businesses already have existing contracts.

Should You Choose a Franchise?

There are many franchise cleaning businesses for sale that you can find on the internet or simply locally. The problem with these is that you'll have to find around £10,000 to give them and in reality all you receive is the brand name, e.g., Molly Maid.

Although they'll provide training, they won't get customers for you. This direction might be an option if you've tried to set up the business before and have failed. You should ask yourself why you've failed because it might be that there is simply no business in your area.

If you're thinking of choosing a cleaning franchise business, it may provide you with more confidence if this is the first business you're starting. Try and find someone who already has one (or stop them in the street) to ask them about it and how it works.

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How to Start a Cleaning Business in England and Wales

By Jake Rickman

Updated on 7 May 2024 Reading time: 5 minutes

This article meets our strict editorial principles. Our lawyers, experienced writers and legally trained editorial team put every effort into ensuring the information published on our website is accurate. We encourage you to seek independent legal advice. Learn more .

Why a Cleaning Business?

• Creating a Business Plan 
• Choosing a Business Structure 
• Tax Liability 

Key Takeaways

• Frequently Asked Questions 

Are you looking to clean homes or business premises professionally? Alternatively, do you wish to start your own business doing so? Despite the benefits you may receive, starting any business can come with many hurdles, including choosing the proper business structure and creating a solid business plan. This article will explore some essential considerations that you should make before you start a cleaning business in England or Wales. 

Cleaning businesses can be a particularly profitable business opportunity as they often have a relatively low startup cost. Additionally, they can range from single-person businesses to large agencies with numerous contracted clients . Regardless of the size, it is what most consumers consider to be an evergreen industry. This means that people will typically always want a cleaner. 

Creating a Business Plan 

Depending on your ambition, a business plan may not be strictly necessary. For instance, if you only intend to have a couple of weekly customers who intend to supply you with cleaning material, then you may not need a formal plan. However, a business plan may be a good option if you intend to hire multiple cleaners and create a scalable business . 

Although, it may be helpful to note that a business plan is not a legal requirement. However, nearly all businesses will benefit from having a business plan as it provides some assistance with forecasting costs and setting yourself key benchmarks. Ultimately, these things should help your business succeed. 

What is a Business Plan?

A business plan sets out your short, medium and long-term business objectives. In addition, it will address questions like:

• Who is your targeted market, and how will you source your initial customers? 
• Is it necessary to market your services? 
• What is your overall marketing strategy?
• What are your upfront costs? 
• Will you provide your cleaning equipment, or do you expect your customers to provide certain products and equipment themselves?
• How do you intend to finance your business? Is it necessary to seek third-party funding from friends, family, or your high-street bank?
• Will you work alone or have a partner (or employees)?

Your Financial Plan 

You can think of your financial plan as a subset of your broader business plan. But, arguably, it is an essential part of your business plan.

Essentially, a financial plan aims to identify all costs upfront. Additionally, a financial plan can help forecast your revenue and determine how best to improve your profit margins. Therefore, you should familiarise yourself with the following tools and apply them to your business:

• your break-even analysis;
• what your profit and loss forecast will look like in the first year;
• your cash-flow forecast; and
• your balance sheet forecast. 

Although, if you know that your up-front costs will be pretty low, you may not need to undergo detailed planning. 

For instance, if you intend to clean one or two homes a week by yourself, you may use your customers’ equipment and cleaning products to generate extra personal income.

Startup Costs 

Startup costs refer to expenses that are particular to starting a business . It is essential to understand what these costs are so that you will be able to estimate when you will generate enough cash to pay them back. 

For a startup cleaning business, you should consider the cost of transit. So, will you travel on public transport or will you have a car? Additionally, you may consider what equipment you will use, such as: 

• vacuum cleaners; 
• steamers; 
• mops; and 
• cleaning products.

Other upfront costs typical to most businesses include:

• employee wages ; 
• office rent and storage fees; 
• marketing costs; 
• legal and advisory fees; and
• building up a “war chest” of business savings. 

Choosing a Business Structure 

A business structure refers to the legal framework under which your business will operate. The four most common business structures for all businesses in England and Wales are:

• sole-traders;
• unincorporated partnerships;
• limited companies; and
• limited liability partnerships (LLPs). 

Each structure comes with its advantages and disadvantages. Further, not all structures will be relevant to your business. The structure you use will depend on your particular circumstances and intentions. However, as a business founder, you should familiarise yourself with the implications of trading through an unincorporated business structure instead of an incorporated one. 

Sole-traders and unincorporated (general) partnerships are unincorporated. Limited companies and LLPs are incorporated.

The main benefit of an incorporated cleaning company is that you tend to benefit from the legal principle of limited liability. This means that your business’ assets and liabilities are separate from your personal ones. Although, the downside to trading through incorporated structures is that they require more administration and management. 

Suppose you run a residential cleaning business by yourself or with another person. In that case, you will unlikely benefit from limited liability, particularly if you have a decent insurance policy in place. However, you may benefit from incorporating your business if your business works with: 

• commercial clients;
• has multiple contracts; 
• multiple employees; or 
• a wide market. 

Insurance 

Insurance exists to mitigate risks and ensure that in the event that something goes wrong, someone other than yourself will cover the financial liability. Typically, this is an insurance provider.

Many cleaners operate in England and Wales without insurance, particularly those cleaning residential properties. Although, from a commercial point of view, obtaining insurance for your business is extremely sensible. However, it may be helpful to note that there is no strict requirement in England and Wales to obtain insurance as a cleaner.

To further develop your understanding, consider the case study below. 

Case Study 

Consider you are a small business of one with a modest but growing customer base. One of your residential customers recommends your business to a contact of theirs. You provide a quote, and the new customer agrees. 

On your first job with the new client, you are vacuuming in the living room when the cord catches a stand and sends a vase tumbling to the ground, smashing into pieces. Your new customer is quite cross because the vase has insurance worth £10,000. However, she understands that mistakes happen and says she will take it up with her contents insurance provider. 

Two weeks later, your customer’s insurance provider sends a letter demanding £10,000 because it believes you are at fault for breaking the vase. 

If you do not have insurance, they could likely pursue you personally to reimburse the vase cost. However, you will likely not be personally liable if you have adequate personal liability insurance . 

Tax Liability 

The exact nature of your business’ tax liability will depend on the business structure you trade through and your income and expenses. However, you should consult an accountant or tax professional to ensure you are complying with your obligations and maximising any credits and tax benefits your business may be eligible for. 

Whether or not you need a business plan for your cleaning business will depend on your intentions with your business. For example, if you intend to work as a commercial cleaner, you should likely have a plan. However, if you are servicing a couple of residential properties every other week, you stand to benefit less from having a comprehensive plan. Similarly, operating as a sole trader is often sufficient if you are a small enterprise. Although, all cleaning businesses — no matter what size — should have a comprehensive insurance policy. 

If you need help with your startup business, our experienced  commercial lawyers  can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us on 0808 196 8584 or visit our membership page .

Frequently Asked Questions 

There is no legal obligation to have insurance. However, you must obtain a comprehensive public liability policy. Otherwise, you stand to be personally liable for any injury or damage that occurs.

Generally, there are some legal requirements that are specific to starting a cleaning business. 

We appreciate your feedback – your submission has been successfully received.

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Setting up a Cleaning Business

All you need to know about starting and running your business.

In this article

What is a Cleaning Business?

The rise in demand for cleaners is ever increasing. Busy work and home lives now mean that many people have less time to clean their homes. As many as a third of UK households now employ a cleaner. Furthermore, many cleaning companies are hired by other businesses that now choose to outsource their cleaning to third-party companies.

The British Cleaning Council (BCC) reports that there were 66,420 cleaning businesses in the UK in 2020, with the cleaning industry being worth upwards of £55.5 million, and these figures are only rising.

A cleaning business is a low investment enterprise that can yield high returns. A cleaning business, as the name suggests, involves cleaning.

There are several types of cleaning businesses you can set up:

Residential Cleaning

Residential cleaning, also known as domestic cleaning, refers to the cleaning of people’s homes. Your tasks could include dusting, sweeping, hoovering, mopping, cleaning surfaces, polishing, doing laundry, ironing and cleaning appliances.

You may choose to use your own cleaning products and equipment, or the client’s. You may clean people’s houses while they are at home or when they are out of the house. This requires a level of trust between you and the client. You must also ensure you do not cause any damage to your client’s home or possessions.

A residential cleaning business may have one or two employees or may be made up solely of the business owner. Alternatively, some residential cleaning businesses have a large number of employees and operate in different areas. You can grow your business through customer recommendations and local advertising.

Commercial Cleaning

Commercial cleaning involves cleaning other businesses’ premises and both private and public spaces. You may clean places such as offices, schools, hospitals, shops, studios, banks, shopping centres, GP surgeries and salons. Commercial cleaning businesses usually set up contracts with their clients, with cleaning fees decided ahead of time.

Most commercial cleaning takes place when the premises aren’t open, such as evenings and weekends. However, in areas where constant cleaning is required, such as hospitals, you may be asked to clean throughout the day.

Commercial cleaning of large premises may need a team of cleaners and specialist equipment. You will also likely need to create a cleaning plan ahead of time to ensure you maximise your time and complete all of your necessary tasks.

The owners of commercial cleaning businesses may not be directly involved in cleaning. Instead, your responsibilities may include conversing with clients, managing health and safety, managing the cleaning team, ordering and replenishing cleaning stock and advertising and marketing the business.

Specialised Cleaning

Specialised cleaning businesses provide a specialist cleaning service in a particular area. This could include window cleaning, car washing, carpet cleaning, cleaning graffiti, cleaning chemical spills or medical waste.

Specialised cleaning will likely involve additional training, specialist equipment, additional certifications, more health and safety considerations, and even different business insurance.

If you are thinking of starting a cleaning business, there are certain skills and attributes you may require. Cleaning as a profession requires you to do physical tasks repetitively. This means you will likely need to have good physical health and a good level of fitness – unless you plan to start a cleaning business whereby all cleaning will be done by employees.

Running a cleaning business often requires you to work unsociable hours and to work alone, particularly when you first launch your business. Those who are happy working alternative hours and working alone may be particularly successful in opening a cleaning business.

Potential cleaning business owners will also need attention to detail and will need to be both responsible and trustworthy. Cleaning businesses do not require any particular qualifications or training, nor do they require a big initial investment. However, you will need some business and marketing skills, bookkeeping skills and a knowledge of and passion for cleaning.

The majority of cleaning businesses in the UK are independently owned, making it easier for the average person to set up their own cleaning business.

Types of Customers

The types of customers you target with your cleaning business will depend on the type of cleaning business you choose to set up.

Residential cleaning businesses

This type of business typically cleans people’s homes, including both houses and apartments. They may also clean holiday lettings and rental housing. A residential cleaning business’s target market is usually families, working professionals and shared properties.

Commercial cleaning businesses

Commercial cleaners target other businesses or public and private spaces. They work in a variety of premises.

Specialised cleaning businesses

The types of customers a specialised cleaning business is likely to attract will depend on the cleaning services they offer. For example, a graffiti cleaning business’s main customer may be the local council, whereas a medical waste cleaning business is likely to be more popular with hospitals, clinics, dentists and other medical facilities.

When deciding what type of cleaning business you are going to run and what your target market will be, there are several considerations you should make:

• Will you be the sole cleaner, or will you hire other employees?
• What type of cleaning equipment will you invest in?
• Do you have any specific certifications or training?
• What other successful cleaning businesses operate in your local area?
• What is the average income of your target area?
• Is there a particular niche market you could target, such as landlords renting out properties, and holiday lettings?
• Do you have a vehicle you could utilise as part of your cleaning business?

Equipment You Will Need

When starting up a cleaning business, you will need to invest in certain cleaning equipment and cleaning supplies.

Not every cleaning business will have the same equipment requirements, as equipment needs vary depending on the type of cleaning business.

Some basic equipment requirements could include:

• A dustpan and sweeping brush.
• A mop and bucket.
• Dusters and microfibre cloths.
• Cloths, scourers and sponges.
• Personal Protective Equipment (PPE) such as protective gloves, plastic aprons, goggles, long-sleeved tops and masks.
• Cleaning products such as bleach, sanitiser, floor cleaner, glass and window cleaner, toilet cleaner, disinfectant, oven cleaner, de-scaler and multipurpose cleaner.
• Furniture polish.
• Dishwashing liquid.
• Carpet cleaner.
• Stain remover.
• A van or other vehicle for transporting equipment.

Other equipment requirements:

• Business cards – These can be used for advertising purposes.
• A computer or laptop – Much of your marketing will be done online, making a computer or laptop a valuable piece of equipment. You can also use a computer for making and tracking appointments and ordering equipment and cleaning supplies.
• Cleaning business software – Specialist software can be used to schedule appointments, create professional quotes, store and access client information, create invoices and track your business’s spending and income.

Typical Costs

As mentioned earlier, starting up a cleaning business requires minimal investment. There are also usually fewer overhead costs compared to many other businesses.

However, to help you plan your finances and estimate when you will begin turning a profit, and your estimated profits each month, it is important you are aware of the typical costs associated with setting up and running a cleaning business.

Equipment costs

Equipment costs can vary, depending on the type of equipment you are purchasing and how frequently you need to replenish your cleaning products. To buy a basic variety of cleaning equipment and materials, you can expect to pay £150. This cost does not include more expensive equipment, such as a hoover or a carpet cleaner. If you need to purchase a van or other vehicle as part of your business, this could cost between £5,000 and £60,000 depending on the size and make of the van and whether it is new or second-hand.

Insurance costs

The cost of insurance can vary significantly depending on the types of insurance you purchase and the level of cover you opt for. Prices can vary from as little as £6 per month to as much as £60 per month.

Typical running costs

The running costs associated with your cleaning business will include your overhead costs. If you have a vehicle, you will need to pay for your vehicle insurance, tax, MOT and petrol. Your typical running costs will also include the cost of replenishing cleaning products and replacing or updating equipment.

If you hire employees as part of your cleaning business, you will need to account for this extra expense. You will need to pay your staff an hourly wage. The national minimum wage in the UK, as of 1st April 2022, is £9.50 per hour. When employing staff, you may also need to factor in holiday pay, sick pay, National Insurance and any company pension contributions.

Advertising and marketing

To ensure your cleaning business attracts clients and earns an income, you must spend money on branding, advertising and marketing. It is recommended that you spend between 1% and 3% of your annual turnover on marketing. For example, if your annual turnover is £30,000, it is recommended you spend between £300 and £900 per year on marketing. You may need to invest more money in advertising and marketing when you first set up your business, in order to ensure your business is well-known and potential clients are aware of you.

Your branding costs could include creating a logo, making and distributing business cards, buying uniforms, and creating a business name.

Training costs

It is recommended that you and any cleaners you employ undergo health and safety training. The price of a health and safety course starts at £20 + VAT.

Typical Pricing for Customers

The price you will charge your customers can vary significantly. You could choose to charge your customers per hour, per room, per job or per day.

Some factors you should consider when determining your pricing include:

• How long will the job take you?
• How much do other cleaning businesses in your local area charge?
• What is the average income of the local area?
• What type of cleaning services will you provide?
• What is the state and level of cleanliness of the premises before you begin cleaning?
• Are there any risks to you or your employees?
• Will the job require any specialist equipment?

On average, cleaners in the UK charge between £10 and £20 per hour. However, if you are offering specialist cleaning services, a particularly deep clean is required, or you work in a particularly affluent area, you may charge higher prices.

Safely Running a Cleaning Business

When running a cleaning business, it is imperative to ensure you implement health and safety procedures and safely run your business. Failure to safely run your cleaning business could result in an accident, injury or illness to you, an employee, a client or a member of the public. If you are deemed to be liable for any accident, injury or illness you may have to pay associated costs, receive a fine, experience the forced closure of your business, or even receive a prison sentence.

Some ways you can ensure you safely run your cleaning business include:

Comply with COSHH regulations

The Control of Substances Hazardous to Health (COSHH) regulations require all businesses to control any potential risks or hazards associated with harmful substances, including cleaning chemicals. Cleaning business owners are responsible for ensuring that all chemicals are stored and handled safely. All risks should be identified and minimised and cleaning businesses should ensure they pay attention to the warning labels that are attached to cleaning products.

Avoid the use of harmful chemicals where possible

There may be cleaning products available that are less hazardous but are still suitable for the intended purpose. Look at warning labels to determine how hazardous the products you use are and research if there are any safer products available.

Always use the correct amount of cleaning product

A common mistake that many cleaners make is not paying attention to how much of the cleaning product the manufacturer recommends you use. Using too much of a certain chemical or cleaning product can make the product hazardous to the cleaner or client, or it could cause damage to the client’s home or possessions.

Pay attention to use-by dates

Many people forget that use-by dates don’t only apply to food. The use-by date on chemicals and other cleaning products refers to when they can be safely used. Failure to comply with these dates could result in the products becoming hazardous or less effective.

Ensure you dispose of chemicals properly

Some cleaning chemicals cannot be poured down a sink or drain and must be disposed of through a professional hazardous waste collection and disposal company. You can find a local hazardous waste disposal service in your area on gov.uk .

Ensure cleaning products are correctly stored and labelled

Safe storage is key to ensuring the health and safety of all individuals. Containers and bottles should be sealed and stored in a way that ensures they cannot be spilt or become contaminated. You should also ensure cleaning products cannot be accessed by untrained individuals. All products should be labelled so you can view the use-by dates and any hazard or safety information.

Wear Personal Protective Equipment (PPE)

PPE can help to protect you and your employees from any risks associated with cleaning products. PPE should particularly protect your hands, arms, eyes and face, although you may also need to protect other areas of your body.

Ensure you and any employees have the relevant Health and Safety training

Although training is not a legal requirement, it is recommended to ensure the safe running of your cleaning business. Some training you could consider includes COSHH Awareness, Manual Handling, Health and Safety Level 2 or 3, Fire Safety Awareness, and Assessing Risk. Consult the list of available Health and Safety courses on our website for more information.

Keep records

You should keep up-to-date records of any risk assessments, health and safety policies, staff training and equipment maintenance. You should also record any accidents or injuries that take place.

Legal Requirements

There are certain legal requirements you will need to comply with when setting up and running a cleaning business.

Register your business

You must register your business with HMRC before you begin operating. You can register as a sole trader or as a limited company. You will need to register your business name and any other relevant information.

Register for self-assessment tax

This allows you to calculate and pay your own taxes each year. You will need to track your finances every month and submit any expenses as part of your tax assessment.

Purchase insurance

There are several types of insurance you will need as part of your cleaning business. You will be legally required to have public liability insurance, and if you have any employees, you will also need employee liability insurance. Other types of insurance are likely to be optional but are usually recommended. This could include legal expenses insurance, equipment insurance, personal accident insurance, and professional indemnity insurance.

Carry out risk assessments

You should identify any potential hazards and risks and how these can be reduced or eliminated. You should consider hazards related to cleaning products, how you use any cleaning products or chemicals, any manual handling activities, and any risks associated with cleaning equipment.

Risk assessment should:

• Identify hazards.
• Determine who could be at risk.
• Evaluate any potential risks.
• Implement relevant safety measures.
• Record the results of the risk assessment.
• Review the risk assessment on a regular basis.

Obtain a DBS certificate

A Disclosure and Barring Service (DBS) check may be required for commercial cleaners who work in places such as hospitals and schools. Even if you are a residential cleaner, some clients may still require you to have a DBS certificate, so they feel comfortable with you working in a house with children, elderly people or other vulnerable individuals.

Positives of Owning a Cleaning Business

There are several advantages to owning a cleaning business:

Low start-up costs

Compared to many other businesses, a cleaning business has very few start-up costs. You will likely only need to buy minimal cleaning products, accessories and equipment, meaning you could start your business with as little as £150.

Low overhead costs

As you will likely not be renting premises or paying for electricity, gas or water, your overhead costs are likely to be minimal. You will only need to cover the cost of insurance, replacing equipment or cleaning products, and a vehicle if your cleaning business requires one. The overhead costs associated with a cleaning business are significantly lower than many other businesses, meaning your business can become profitable more quickly.

Quick start-up

Once you have registered your business, organised your insurance and bought the necessary cleaning products, you can begin operating immediately. This means you could begin your cleaning business in a few short days.

Increased demand for cleaners

The cleaning industry is growing year by year, meaning your business will always be in demand. You won’t have to worry about work drying up or your income decreasing.

You can work close to home

Most cleaning businesses only operate in their local area, meaning you won’t have a long commute to work. As long as you live in a city, town or village, close to other houses, there will be plenty of business opportunities in your local area. Advertising close to your home can help you to attract local clients.

Be your own boss

Running your own cleaning business means that you can set your own hours, manage your own accounts and finances, choose your clients and carry out all your cleaning duties yourself. You can manage your business on your own.

Flexible working hours

As you will be self-employed and setting your own working hours, you can choose to work as little or as often as you want. You can work the hours that best suit you and your family, whether that’s weekdays, evenings or weekends. You could also choose to only work part-time by working two or three days per week.

No experience is required

As you do not need any qualifications or training, starting a cleaning business can be relatively easy. Even those with no previous professional cleaning experience can start their own successful cleaning business.

Unlimited income potential

As cleaning businesses are so popular, you can charge higher rates to help increase your profits. As your business grows, you can also hire employees, branch out into other areas and locations, and even open franchise businesses. Cleaning businesses can earn millions of pounds every year by operating with a big team of cleaning staff.

Earn a regular income

Most cleaning businesses have set clients and contracts that they clean for on a regular basis. This means your income will be predictable and you will have a regular income stream every month. Cleaning businesses also usually fare well when the economy is struggling, as cleaners are always in demand.

High customer retention

As long as you do a good job, you are likely to experience high customer retention. Many cleaners also get a lot of their business from customer referrals and word of mouth, giving you a great opportunity to grow your business.

Be part of the local community

Cleaning in your local area gives you a great opportunity to connect with your neighbours and other businesses in your area. Many cleaners and cleaning businesses become an integral part of their local community, which can be rewarding and give you the chance to attract more customers.

Negatives of Owning a Cleaning Business

Although there are many positives to starting up a cleaning business, there are also some negatives you should be aware of:

Difficult physical work

You will need a high fitness level and good physical strength to be a successful cleaner. Cleaning can be a tough physical job that requires manual handling, repetitive movements, the use of heavy equipment, and reaching high and bending low. This can cause aches, pains, strains and even injuries or illnesses.

It can be competitive

As there are so many cleaning businesses in the UK, you may find that your local market is saturated. Unless you open a specialist cleaning company, you may find it difficult to launch and grow your business.

It can be stressful

Setting up and running a cleaning business means you will have a lot of responsibilities, with no one to delegate to. As well as being in charge of cleaning, you will also be responsible for ordering and replenishing materials, handling the finances, marketing, liaising with customers and organising the cleaning schedule, which can be both time consuming and stressful.

Work can be inconsistent

Particularly when you first launch your business, you may not receive regular work and may find it difficult to earn a consistent wage. Unless you have regular contracts with a set fee, you may find the inconsistent work to be extremely problematic.

High liability

If you cause damage to the customer’s home or property or your cleaning results in an injury to a customer, employee or member of the public you may be liable for the costs.

Creating your schedule can be difficult

If you are trying to schedule multiple clients in one day, it can be difficult to predict how long each client is going to take. Some jobs take longer than others, depending on the size of the home, and the level of cleaning that is required. You may not realise how long a job is going to take until you arrive, meaning you are late for other clients or don’t have time to complete all your jobs.

Cleaning fees may be low

As cleaning is a competitive business, some businesses charge low prices which can force down the prices of other cleaning businesses in your area. You may find it difficult to gain new clients or retain your clients unless you offer reduced rates and low prices. This can affect your income and profits.

Employee motivation can be low

If you hire employees as part of your cleaning business, you may find that their motivation is low, and it is difficult to retain them. Cleaners are often paid minimum wage, and when you are working such a physically intense job, this can lower morale and motivation.

Planning Your Cleaning Business

An effective well-designed business plan is essential to ensure the success of your cleaning business. Without a business plan, it can be difficult to successfully set up and run a cleaning business.

When planning your business, there are several important considerations you will need to make:

What type of cleaning business are you going to run?

Deciding whether you will be a residential, commercial or specialist cleaning business is the first factor you should consider. The type of cleaning business you run will affect the clients you attract, the type of equipment you will require, and the prices you will charge.

What are your business objectives?

Your business objects are key to creating an effective business plan. Your business objectives highlight the targets and goals of your cleaning business and help you to create a one-year, three-year and five-year business plan.

Your business objectives should be SMART:

• S = Specific
• M = Measurable
• A = Achievable
• R = Realistic
• T = Time-bound

What are your equipment requirements?

Many new cleaning businesses will initially purchase basic cleaning equipment and products. However, it is important to consider whether you need to purchase a vehicle, larger equipment, such as a hoover, ladder or carpet cleaner, or any specialist cleaning equipment.

Are you going to be self-employed or set up as a limited company?

As well as choosing the type of cleaning you are going to do, you will also need to decide what type of business you are going to run. You can choose to be self-employed and register as a sole trader. This means there is no legal separation between you and the business. Alternatively, you can choose to be a limited company. This creates a legal separation between you and the business. Choosing the type of business you are going to run can affect your taxes, the wages you pay employees and your personal assets.

What is your local competition and what are the prices?

Being aware of other cleaning businesses in your area can help you to determine how to make your business successful and whether you should focus on a niche or specialist type of cleaning. It can also help you to determine your pricing.

Are you going to complete all cleaning jobs yourself or will you hire any employees?

This is key to the costs associated with running your cleaning business. If you can handle all cleaning jobs yourself, it is more cost-effective to operate your business alone. However, if you have a lot of customers or plan to grow your business, you may need to hire additional employees.

Who is your target customer base?

Determining your target customer base can help you to determine your pricing, the cleaning services you will offer, and the area you will operate in.

Can you finance the business yourself or will you need to source an investment?

Calculate your start-up costs and running costs and determine whether you can finance your cleaning business yourself or whether you need to acquire investments from an outside source.

Have you complied with all legal requirements?

Ensure you have filed all your paperwork and have complied with all legal requirements before setting up your cleaning business. Failure to comply with the legal requirements could result in delays in setting up your cleaning business, forced closure of your business, or the incurrence of a fine.

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How to Start a Cleaning Business

Starting a cleaning business could be your opportunity to be your own boss and provide a service with strong demand in a growing industry that has low start-up costs.  

Creating a budget and business plan, acquiring equipment and registering your new cleaning business can all seem daunting, but using our step-by-step guide will make the process simple enough for any budding entrepreneur. 

Why start a cleaning business?

Here are some key reasons a cleaning business might suit you:

• Low start-up costs: Cleaning equipment is generally inexpensive, and some domestic cleaners will use their customers’ equipment and supplies.
• Accessible: You do not need specific qualifications or experience to start a cleaning business. Of course, it is a good idea to learn how to use equipment and cleaning chemicals, but barriers to entry are low.
• Be your own boss: With your own business, you can decide when you work, how many customers you take on and what your company’s processes and culture should be like. This can be particularly useful if you prefer to be self-employed because you need flexibility due to childcare commitments or second jobs. 

Start a cleaning business in 5 steps

Here is our quick guide to all the preparation and considerations that should go into starting your cleaning business in the UK, as well as measures that are legally required.

1. Research and choose your market

Before getting down to cleaning work, market research is an essential step. The objective of this is to find out more about your potential customer base and competitors, a process which will leave you better prepared to set up your business.

You can manage this research in several ways, including conducting online research, talking to potential customers and checking out the competition. 

The two most important questions are:

• Is there demand for my product or service?
• Who is my target market?

When it comes to the UK cleaning sector, there is plenty of research to do before you decide what type of cleaning business you want to run. That’s because it’s an industry that employs a huge amount of people, with nearly 1.5 million workers in the cleaning, hygiene and waste sector, according to figures from the British Cleaning Council. With so much competition, it’s important to understand where your business will fit in.

You’ll also need to decide whether you want to specialise. Different types of cleaning companies include:

• Domestic cleaning: Businesses that tackle regular domestic cleaning tasks, such as vacuuming, dusting, mopping, polishing and cleaning bathroom or kitchen fixtures and fittings. They might also do laundry and ironing, pot washing and some tidying. This is likely to be a low-cost option, as no complex equipment is required.
• Commercial cleaning: This category includes any cleaning of business premises, which could include offices, restaurants, healthcare facilities and more. Most commercial cleaning businesses will pick one of these areas to specialise in. As the spaces being cleaned are generally larger than homes, these companies tend to have industrial cleaning equipment.
• Deep cleaning: These are businesses that offer specialist domestic cleaning that takes more time and more equipment. This might be required by customers at the end of a tenancy or following a major incident, such as a flood or fire. Extra attention is paid to tasks such as cleaning behind or underneath furniture, and cleaning appliances and soft furnishings. 
• Carpet cleaning: These are businesses that remove dust, dirt and allergens, and bugs from carpets. Methods include steam cleaning and dry carpet cleaning, both of which require specialist equipment.
• Oven cleaning: Removing burnt-on grime and grease is a specialism of professional oven cleaners, who aim to leave ovens, hobs and microwaves sparkling clean. As well as using specialist equipment to get rid of marks and mess, oven cleaners will often replace minor oven parts such as extractor filters, seals and lights. 

Once you have done your market research and decided what type of cleaning business to run, it’s time to dig into the details with a business plan and budget. 

2. Create a budget for your cleaning business

Creating a business plan and budget will give you a better idea of exactly how much money you need, as well as helping you to work out if your ideas can realistically be turned into a business. A business plan will normally also be required if you apply for a start-up loan or business loan.

For a detailed guide read our article on how to write a business plan .

A budget will also be a key part of planning your new cleaning business. It’s important to account for every potential expense, whether one-off or recurring. For a cleaning business, key costs to consider are:

• Cleaning supplies: If you need to turn up at each job equipped with cleaning products, such as bleaches, polishes and degreasers, it’s important to know how much they cost and how regularly you may need to restock. Explore whether buying products wholesale would be an effective way to save money.
• Cleaning equipment: This could range from a dustpan and brush to a £6,999 AKM80 battery-powered ride-on sweeper. Whatever the size, account for any machinery or equipment you need to purchase. 
• Transport: Whether you are a domestic cleaner using public transport or a commercial cleaner in a branded van, you need to have a rough idea of how much it will cost to travel and transport your equipment from job to job. For example, you may need to take out a business car insurance policy .
• Employee salaries: If you are planning on employing a team, you will need to pay them at least the minimum wage. The average starting salary of a full-time cleaner is £17,000, but there are other costs associated with hiring an employee . 

For further information on budgeting, explore our five-step guide to creating a small business budget .

As you start launching your new cleaning business, you may also want to think about how you’ll  separate your personal budget from your professional one – a business bank account could help here, providing you with a separate platform to track your incoming versus outgoing costs and your income, without interfering with your living expenses.

3. Register your cleaning business

One of the first official steps you will take when starting up is choosing a business structure and then registering your cleaning business. You should take your time and research which business structure will best suit your needs:

• Sole trader: A sole trader is the exclusive owner of a business and can keep all post-tax profits. It also means there is no separation between you and your business – making you personally responsible for any losses your business makes. You will need to register for self-assessment and complete a tax return at the end of the financial year. 
• Partnership: A business partnership is when two or more people are partners who share the responsibilities, risks, profits and losses of a business. The three main types of partnerships are business partnerships, limited partnerships and limited liability partnerships.
• Limited company: If you choose to incorporate your cleaning business as a limited company, you will be legally and financially distinct from your business. As a limited company, you will have shares and shareholders and can keep any post-tax profits. 

 If you are starting a general partnership, you will need to inform HM Revenue & Customs. To set up a limited company, limited partnership or limited liability partnership, you will need to register it at Companies House.

» MORE: Should I register as a sole trader or limited company?

4. Fund your cleaning business

Of course, most businesses need money to get started. Once you have created a budget and registered your business, you are ready to seek funding. You may need to combine the various funding options below in order to get your start up off the ground.

• Personal savings: Using personal savings to start your business will allow you to retain full ownership, but be careful not to endanger your financial health.
• Friends and family: Borrowing money from friends and family can be tricky, so it is best to draw up a written agreement in order to avoid any disagreements in the future.
• Small business grants: There are a range of non-repayable and partially repayable start up business grants across the UK, as well as those based in Scotland , Wales and Northern Ireland .
• Government business loans: Different government business loans may be available to your organisation depending on where you are in the UK.
• Business loans: A traditional small business loan might be difficult to secure as a start up, but it is not impossible. Loan providers will look at your personal credit history, your business plan and cash-flow projections, for example. 
• Angel investors: Angel investors tend to be wealthy individuals looking to invest in new businesses in exchange for equity or convertible debt that will eventually become stock.
• Crowdfunding: This involves securing funding from more than one source in exchange for benefits, such as equity or early access to products. Crowdfunding often takes place through an online campaign. 

5. Find your first customers to clean for

Finding your first customers can be one of the most rewarding steps in starting a new business. There are several ways to promote your cleaning business and get your name out there:

• Word of mouth: Don’t be shy about your new business. Tell friends, family, neighbours and local businesses. Some of these acquaintances could quickly become key customers.
• Business cards and flyers: Pin these on notice boards or post them through letterboxes to spread the word about your business far and wide. 
• Social media: Creating a social media page can be great for lead generation. A Facebook page can build your online presence, while uploading short videos to TikTok, Instagram or YouTube could even send your business viral. This might be a long shot, but some cleaning businesses have racked up millions of views and huge followings due to the satisfying nature of their clips. 
• Trade platforms: Consider joining websites, such as Checkatrade or Rated People, that allow people to connect with local tradespeople and get a quote – though you will have to pay a membership fee. 
• Local listings online: For free advertising, you can list your cleaning business on local community groups such as Nextdoor. Also ensure your business is featured in local business listings, which you can do for free on sites such as Yell and Local Pages, so that potential customers searching for cleaning services can find you easily.
• Ask for reviews: Make sure satisfied customers leave positive reviews on sites such as Google Reviews and Trustpilot.

How much do cleaning businesses charge?

A key consideration is how much to charge your customers. Costs vary across the UK, but rough average figures are:

• Domestic cleaning: £10 to £20 per hour (individual), £15 to £25 (agency)
• Commercial cleaning: £15 to £20 per hour for regular cleaning
• Deep cleaning: £180 for end-of-tenancy studio apartment clean 
• Carpet cleaning: £50 per small room
• Oven cleaning: £50 for a standard oven

Does a cleaning business need insurance?

While you are not legally required to have insurance, it could be wise even if you are running a small cleaning business. Getting public liability insurance will protect you against claims of property damage from customers, something that is all too possible when working with spillable chemicals in people’s homes and businesses. 

Commercial cleaners may even be required to prove they have public liability insurance before being allowed to work on a customer’s premises. 

You will also need to acquire employer’s liability insurance if you hire any staff. This insurance, which protects you from employees’ compensation claims, is a legal requirement and business owners can be fined for failing to obtain it.

You may also wish to insure expensive tools and equipment that are required for your business. Specialised portable equipment insurance will cover important and valuable tools, such as vacuum cleaners, floor buffers and even company smartphones against theft, loss or damage.  

Finally, it is worth considering insurance against sickness or injury, particularly if you are self-employed and lacking the safety net of sick pay. This will protect you in periods where you cannot work due to ill health, either by offering a regular benefit throughout your time off work or by giving you a one-time lump sum.

Image source: Getty Images

About the Author

Duncan Ferris is a business writer with expertise in pensions, investing and personal finance. Though he began his career as a pensions industry professional, he transitioned to journalism in 2017.…

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How to Start a Cleaning Business

If you’re considering launching your own business, setting up a cleaning company could be a an excellent chance – there are few requirements to get started and a lot of potential customers who need professional cleaning services.

From conducting market research to networking with potential customers, this in-depth guide will walk you through all you need to know to launch a successful cleaning business. So, roll up your sleeves, and let’s get started!

Table of Contents

The Appeal of Cleaning Businesses

Many options are available for those interested in the cleaning industry, from domestic maid services to large-scale commercial cleaning companies.

The sector is largely resistant to economic downturns and presents an opportunity for low-investment business ventures with room for expansion.

As a business owner, you can select your market niche, have flexible work hours, and grow your company at your speed.

Steps to Start a Cleaning Business

Starting a cleaning business can be broken down into several key steps. Follow these guidelines to set up a successful cleaning business:

Conduct Market Research

Conducting in-depth market research is an essential step to take before getting involved in the cleaning sector.

Determine possible competitors, do an analysis of the services and pricing structures offered by those competitors, and gain an understanding of the requirements of your target market and know your customers .

The results of this study will assist you in determining whether you would be most successful operating a domestic cleaning business, a commercial cleaning firm, or a speciality cleaning service such as carpet or window cleaning.

Choose Your Business Model

Next, choose the extent of the cleaning services you will provide. You can begin a residential or domestic cleaning business, in which you provide your services to private residences, or a commercial cleaning business, in which you provide your services to offices and other commercial establishments.

You can also a specialised cleaning company that focuses on certain types of cleaning, such as window or carpet cleaning. Because each model presents its advantages and difficulties, you should select the one that corresponds most closely with your pursuits and capacities.

Develop a Business Plan

Your new endeavour will benefit from having a road map in the form of a well-crafted business strategy. Include specifics like a market analysis, pricing strategy, marketing goals, and financial estimates in your business plan .

You will be able to maintain your focus on your goals with the assistance of this document, and you can also use it to get finance or attract investors.

Choose a Business Name and Structure

Choose a business name that is easy to remember, professional, and conveys the nature of your cleaning services. In addition, you need to choose the structure of your firm, either as a sole proprietorship or a limited liability company.

Both options have benefits and legal responsibilities. Therefore, you should do your homework on each structure to choose an ideal one.

Obtain the Necessary Licences and Insurance

You must acquire specific licences and insurance policies as a cleaning business owner. In the UK, you must register as self-employed with HM Revenue and Customs. These cover income tax and national insurance contributions.

Additionally, obtain public liability insurance . If you plan to employ staff, employer’s liability insurance. Depending on your business model, you may also need professional indemnity insurance.

Purchase Equipment and Cleaning Supplies

Starting a cleaning business requires basic equipment and cleaning supplies. You’ll need professional vacuum cleaners, mop and bucket sets, cleaning chemicals, and cleaning cloths for domestic cleaning,

You may need more specialised equipment like floor polishers and commercial cleaning products for commercial cleaning. Always prioritise eco-friendly and non-toxic cleaning supplies to ensure client safety and minimise the risk associated with harmful chemicals.

Set Your Pricing Structure

Create a price structure for your cleaning services that considers the results of your market research, the costs of your overhead, and the profit margin you want to achieve.

Think about offering competitive prices to bring in new clients. In addition, remember to take into account the amount of time spent travelling, the expenses incurred, and the cost of the consumables.

You have the option of charging clients on an hourly basis or providing them with quotations for individual jobs, depending on the size and scope of the project.

Create a Marketing Strategy

Create a marketing strategy for your cleaning firm to advertise it and attract new customers.

Use online and offline tactics, such as local advertising, social media , and networking with other companies.

Never undervalue the effectiveness of word-of-mouth marketing, as happy clients can be your most significant source of new business if they recommend your company to their friends and family.

By providing referral bonuses and discounts to your existing clients, you can encourage them to recommend your business to their friends and family.

Build a Professional Website

It is necessary to have a decent website to advertise your cleaning services and bring in new customers. Include information on your services, pricing, the areas you serve, and testimonials from happy customers. If you want to attract prospective clients looking for cleaning services in your vicinity, ensure your site is mobile-friendly and optimised for search engines.

Establish Standard Operating Procedures (SOPs)

Establishing standard operating procedures is essential to delivering high-quality service consistently and keeping customers happy.

Make checklists for the type of cleaning service you provide, including the activities that need to be finished and any additional instructions that may be necessary.

These standard operating procedures can serve as a training tool for newly hired employees and a reference manual for those already on the job.

Hire and Train Staff (if needed)

As the demand for your cleaning services increases, you may need to expand your workforce and hire more domestic cleaners.

Make sure you teach every staff member the cleaning methods, safety protocols, and customer service expectations that you have.

Remember that your personnel are the face of your company; therefore, it is essential to hire dependable and trustworthy professionals.

Manage Your Finances

The administration of a successful cleaning company’s finances is essential to the company’s overall performance.

Maintain an accurate record of your income and expenses, and make sure you set some money away each month to pay your taxes, insurance, and other business obligations.

To effectively manage your funds and fulfil your legal responsibilities, it is highly recommended that you seek the assistance of an accountant .

Do I need any qualifications or certifications to start a cleaning business in the UK?

No specific qualifications or certifications are required to start your own domestic cleaning business in the UK. However, obtaining training or certifications in specific cleaning techniques, such as carpet or window cleaning, can help you stand out and enhance your credibility.

How do I find new customers for my business?

Acquiring new customers requires a multi-pronged approach that includes marketing and networking activities and providing outstanding service to a current customer base.

Utilise offline marketing strategies such as local advertising and networking with other companies besides online marketing methods such as social media and a professional website.

Customers who are satisfied with the services they receive from your business are more likely to recommend those services to their friends, family, and coworkers. Because of this, you should place a high priority on customer happiness and consider offering rewards for referrals.

How much can I make with a cleaning service?

Your income will be determined by various elements, the most important of which are your price structure, the number of customers you assist, and your overhead expenses.

Your money-making potential will increase proportionally along with your company’s, whether driven by the acquisition of additional customers or the extension of existing offerings.

Beginning your own cleaning business in the United Kingdom may be fulfilling and profitable.

You can develop a successful cleaning service business and enjoy the flexibility and independence that comes with being your boss if you follow the procedures given in this article, undertake in-depth market research, and provide outstanding customer service. So why should you wait? Today is the perfect day to launch your entrepreneurial venture in the cleaning industry.

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Cleaning Business Plan Template (+Free PDF Download)

Read Time 8 minutes

Author Joanne Bratton

Published March 29, 2024

Table of Contents

Executive summary: Setting the foundation

Industry analysis: understanding the market landscape, marketing plan: promoting your cleaning services, financial plan: estimating costs and projections, operations plan: running a thriving cleaning company, set up your commercial cleaning business for success.

A commercial cleaning business plan can kickstart a new endeavor or clear the way for growth for an existing enterprise.

Crafting a comprehensive commercial cleaning business plan is pivotal to starting a new venture or fostering significant growth in an existing service. A well-structured business plan becomes a cornerstone for:

Making informed decisions

Setting objectives

Navigating the competitive commercial cleaning market

A cleaning company business plan isn’t a one-and-done task. You should regularly review and revise your business plan to evolve as your company grows to reflect your current vision, market, and financial targets.

This template provides a sample to help create a business plan.

An executive summary is an overview of your entire business plan.

While the executive summary is the first section of a business plan, most business owners find it makes sense to write it last. The executive summary often is one to two pages, but you should keep it as short as possible.

Essential components of an executive summary include:

Mission statement: Defines your company's mission, vision, and core values.

Company overview: Write a company description of services, locations, and number of cleaning staff. Include a short history of how the business started, names of owners, and business growth milestones.

Market synopsis: Provide an overview of your market, mentioning your commercial cleaning business's size and competitive advantages.

Financial elements: Summarize your business financials, including sales, profits, and projections for one to two years.

Future objectives: Outline your company’s plans for growth, such as offering new services, adding verticals, or expanding your service area.

Your executive summary must be clear and concise. If you’re seeking funding for your small business, the executive summary should demonstrate your cleaning company’s value to potential investors.

An industry analysis identifies the potential market for your commercial cleaning or janitorial services. This involves defining and comprehending key elements such as:

Target customers

Competition

Cleaning industry trends 

Customer’s changing demands

Customer analysis

Commercial cleaning companies perform a customer analysis to understand and meet customer needs. This research-based process identifies your potential client base's demographics, values, and behaviors.

To perform a customer analysis:

Gather information about your target market through your existing customer data, industry research, online tools such as Google Analytics, and social media surveys.

Segment your customers based on similar demographics, traits, preferences, and pain points.

Create customer personas, or fictional profiles, of your target customers and their specific needs.

Leverage your customer analysis to inform business services, products, and prices.

Customer relationship management (CRM) software assists market analysis by providing invaluable information about your customers and their buying journeys.

→ Aspire commercial cleaning business software helps businesses connect the dots with real-time customer data, feedback, and analysis. 

CRM data empowers companies to retain existing customers and expand their customer base by cultivating strong relationships with prospects and customers through:

Efficient communication

Personalized offers

Proactive support to address potential issues before they escalate

Competitor analysis

A competitive analysis identifies the competitors in your market. It helps you understand market demand and gives your business a competitive edge.

For instance, if you plan to specialize in carpet cleaning or window cleaning, you’ll want to know if competitors offer these services and what they charge.

Steps to perform a competitor analysis include:

Identify and gather information about your competitors.

Evaluate competitors’ services, service areas, prices, promotions, reputation, sales tactics, marketing strategies, target audience, and online presence.

Analyze the strengths and weaknesses of your business.

Develop sales, marketing, and pricing strategies to gain a competitive advantage.

Once you know your customers and competitors, these assessments will help you develop effective marketing campaigns.

While a service business plan template provides a guideline for developing a marketing plan , it’s crucial to identify your company’s marketing goals and include methods to measure outcomes.

An effective marketing plan includes the following components:

Market research: Know your audience, their preferences, and their preferred online channels.

Marketing objectives: What do you want to accomplish? Increase cleaning contracts? Generate leads? The more specific your objectives, the better.

Marketing strategies: The marketing channels you use depend on your target audience. The most effective marketing campaigns use an omnichannel approach to share a consistent message online and offline.

Pricing strategy : A cleaning service pricing strategy should cover costs and include an appropriate profit margin. Your target market preferences and competitor pricing should also be factored into your pricing strategy.

Marketing budget: Determine the percentage of revenue for your marketing budget. Focus on the channels that deliver the best return on investment (ROI). You can adjust your budget depending on objectives, channels, and results.

Key performance indicators (KPIs): Measure marketing effectiveness with KPIs. These could include conversion rate, customer acquisition cost, cost per lead, customer lifetime value, and overall ROI. Track KPIs to make better marketing decisions and improve your ROI.

Review your marketing plan annually. Some businesses review their marketing strategy and budget quarterly to adjust as needed.

A solid financial plan ensures your commercial cleaning business doesn’t just stay afloat but thrives.

To get funding for business operations, you’ll need a realistic estimate of: 

Initial startup costs

Ongoing operational expenses

Financial projections 

A comprehensive, realistic financial plan shows potential partners and investors the value of your company and outlines business growth.

→ Include graphs and visuals in your financial plan to break down the numbers and easily communicate business information.

If you struggle with financial planning or creating budgets and forecasts, consider hiring a professional financial advisor.

The right business management software makes collecting accurate data in your initial months much easier to ensure your initial estimate and projections are sound. 

→ The earlier you can adjust operations and pricing to maintain profitability, the quicker you can set and achieve new goals.

The following sections provide more detail about key areas of a financial plan.

Calculating initial startup costs

Initial startup costs cover one-time expenses for a new cleaning or janitorial business.

While startup expenses vary based on several factors, the average cleaning service spends $3,500 on startup costs .

Startup costs may include:

Legal fees: If you seek the advice of legal professionals, you’ll need to budget for legal expenses.

Business licenses and permits: Check on local regulations because you may need to register in additional states if your business performs work or hires employees from another state.

Cleaning equipment: Equipment such as floor buffers, vacuums, brooms, mops, cleaning supplies , cleaning products, and other specialty equipment.

Office space and equipment: Property purchase or rental deposit for an office space and technology costs.

Company vehicles: Depending on the size of your company, you may use a fleet of branded company vehicles.

Operational software : Instead of implementing siloed solutions for different aspects of your business, look at comprehensive software capable of scaling with you as you build. 

You’ll also want to consider additional marketing and advertising dollars to spread the word about your business.

A clear understanding of operational expenses ensures you correctly price cleaning jobs and target realistic revenue goals.

Recurring expenses are costs you pay regularly to keep your business running. Ongoing expenditures include:

Employee payroll and benefits

Mortgage or rental payments

Office utilities

Business insurance

Vehicle insurance

Cleaning products and supplies

Equipment maintenance

Technology subscriptions

Some expenses may be fixed, such as the mortgage payment, while others may be variable, such as the cost of cleaning products. 

Follow a budget, use best-practice accounting procedures, and track expenses to make needed financial adjustments.

Aspire’s comprehensive business management software collects financials above the gross margin line and pushes them in a one-way data sync to your accounting platform so you have clean, accurate data to inform your business plan updates. 

Financial projections and realism

Financial projections predict business revenue over a certain period. Data-backed financial plans drive better business decisions and help you plan for the future.

A startup cleaning business uses projected financial statements to determine future revenue and expenses. Industry and market analysis data can provide a starting point. In the case of an established cleaning business, use your historical data to project a percentage of financial growth.

To create a financial projection, you’ll need the following financial statements:

Income statement: An income statement, or profit and loss statement (P&L), shows your income and expenses. Your income statement should cover one year.

Cash flow statement: This statement projects all incoming and outgoing expenses for one year. A break-even analysis shows you how much revenue you need to break even with your expenses.

Balance sheet: This document lists business assets and liabilities and shows a summary of a business at present. 

In financial projections, accuracy is key. You don’t want to inflate your numbers, fail to reach your goals, or underestimate and miss out on growth opportunities.

As your business continues to operate, it’s important to use the right software to capture accurate financial data to achieve financial objectives and increase the accuracy of future projections. 

Aspire commercial cleaning business software integrates purchasing, invoicing, accounting, and payroll for full financial visibility. Robust reporting allows you to drill into sales, financials, job costs, and KPIs.

With real-time data , you gain deeper insight into business performance and can develop more effective business growth strategies.

A business operations plan outlines how your company will deliver high-quality service and achieve operational goals.

As you create an operations plan, involve your management team for ideas and input. After all, your managers are the ones who provide on-the-job oversight and remain accountable for operational goals.

An operations plan includes these elements:

Determine operational goals: Set business and departmental  goals. For instance, you could set a goal to increase annual revenue by 20% or a sales goal of 10 new cleaning contracts monthly.

Create roles and job descriptions: Clearly define the roles and responsibilities of each position. This ensures accountability and the ability to measure performance.

Plan the how-tos: Detail business processes and workflows in every department so your team delivers consistent, efficient results. This includes investing in commercial cleaning business software to centralize data and streamline operations.

Track performance: Set KPIs to measure short-term goals and identify areas for improvement. Operational KPIs measure the performance of your operations, such as average contract amount, contract renewal conversion rate, closing percentage, and gross profit percentage by department. 

Aspire provides user-based dashboards so every role can see the KPIs relevant to their short- and long-term goals. Having accurate, real-time information fuels responsive management, building ongoing growth momentum.

Commercial cleaning business owners who optimize operations experience the greatest profitability and growth. Aspire commercial cleaning business software provides seamless workflows in every area of business, including:

Crew management

Job costing

Equipment and supply management

Streamlined processes reduce waste, increase efficiency, and improve performance in your operations.

Creating a thorough commercial cleaning business plan sets the stage for business growth. But successful results rely on how well you execute your plan.

Aspire commercial cleaning business software provides industry-specific management tools to empower business owners to take control of operations. From simplified scheduling to accepting customer credit card payments online, Aspire’s advanced features give cleaning contractors full visibility into business operations and finances.

To get your business plan off the ground, implement the right tools to improve business and boost year-over-year growth.

Ready to see what Aspire can do for you? Request a demo to see Aspire features in action.

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Starting a Profitable Cleaning Business in the UK: Costs and Tips

This article will provide a comprehensive guide on how to start a profitable cleaning business . It will cover essential steps such as researching the industry, creating a business plan, and investing in the necessary equipment and supplies. Additionally, it will outline effective marketing strategies to receive booked cleaning jobs straight away, including utilizing social media, building a website, and networking with potential clients. By following these tips, individuals can establish a successful cleaning business that meets the demands of their target market and generates a steady stream of revenue.

What is Professional cleaning business?

A professional cleaning business is a service-oriented company that provides a range of cleaning services to commercial, residential, and industrial clients. Professional cleaners are trained to use specialized equipment, cleaning solutions, and techniques to ensure that spaces are thoroughly cleaned and disinfected. Services can include carpet cleaning, window cleaning, pressure washing, and more. These businesses typically offer flexible scheduling options and can be hired for one-time or recurring services. A professional cleaning business is essential for maintaining clean and healthy environments in workplaces and homes, and their services are highly valued by individuals and organizations alike.

Is Cleaning Business for You?

The cleaning business is suitable for individuals who enjoy providing excellent customer service and take pride in creating a clean and healthy environment for others. It is also ideal for those who are self-motivated and enjoy working independently. The cleaning business offers flexible scheduling options, making it a good choice for individuals who want to balance work and personal commitments. Additionally, it can be a profitable business venture for entrepreneurs who are willing to invest time and effort in building their brand and reputation. Whether an individual wants to start a small residential cleaning business or a large commercial cleaning company, there is a market demand for cleaning services, making it a viable option for those looking to start a business in the service industry.

Essential Tools for Profitable Cleaning Business

Having the right tools and equipment is essential for starting a profitable cleaning business. Proper cleaning equipment and tools not only help the cleaning process but also ensure the best service is delivered to clients. Equipment such as vacuums, floor buffers, and pressure washers help clean spaces effectively, while tools such as microfiber cloths, mops, and brushes ensure attention to detail and a thorough cleaning process. Additionally, using eco-friendly and sustainable cleaning products can provide a competitive edge and appeal to environmentally conscious clients. Investing in high-quality equipment and tools may require a significant upfront cost, but it can lead to cost savings in the long run and contribute to the business’s success. Ultimately, having the right tools and equipment can help establish a reputation for quality and reliability, leading to increased demand and profitability.

Investing in Tools and Vehicle for Cleaning Business Success

Starting a professional cleaning business requires an investment in the right tools and equipment, including vacuums, cleaning solutions, and brushes, among others. Additionally, having a reliable vehicle to transport equipment and travel to job sites is crucial. The cost of purchasing equipment and a vehicle can vary depending on the size of the business and the services offered. However, these investments are necessary to establish a professional cleaning business that delivers high-quality service and meets client expectations.

Equipment and Products for Professional Cleaning Service, with Prices Included

Here’s a list of essential tools, equipment, and products needed to deliver professional cleaning services, including professional carpet cleaning:

• Vacuum cleaner (£150-£250): A high-quality vacuum cleaner is essential for cleaning carpets, upholstery, and floors. A canister vacuum is best for commercial use.
• Mops and buckets (£25-£45): Mops and buckets are necessary for cleaning floors and hard surfaces. Microfiber mops are best for commercial use.
• Cleaning chemicals (£25-£50): Cleaning chemicals include disinfectants, all-purpose cleaners, and degreasers. Eco-friendly options may cost more but are better for the environment.
• Pressure washer (£150-£300): A pressure washer is useful for outdoor cleaning, such as cleaning sidewalks, driveways, and exterior walls.
• Window cleaning tools (£20-£100): These include squeegees, scrapers, and cleaning solutions for cleaning windows and glass surfaces.
• C arpet cleaning equipment (£1500-£3000): Carpet cleaning equipment includes steam cleaners, carpet extractors, and spot cleaning machines.
• Protective gear (£5-£50): Protective gear, such as gloves, masks, and goggles, is necessary to protect workers from harmful chemicals and debris.
• Vehicle (£4,000-£10000): A reliable vehicle is necessary to transport equipment and travel to job sites.

The prices listed are estimates and may vary depending on the brand and quality of the equipment and products purchased

The average price for each item is:

• Vacuum cleaner: £200
• Mops and buckets: £35
• Cleaning chemicals: £37.50
• Pressure washer: £225
• Window cleaning tools: £60
• Carpet cleaning equipment: £2250
• Protective gear: £27.50
• Vehicle: £7,000

To calculate the total cost, we add up the average price of each item:

£200 + £35 + £37.50 + £225 + £60 + £2250 + £27.50 + £7,000 = £9,835

Therefore, the estimated total cost for all the tools, equipment, and products needed to deliver professional cleaning services, including professional carpet cleaning, is approximately £9,835.

Partnering with Established Cleaning Company for Booked Jobs & Success

After acquiring all the necessary equipment and tools for a cleaning business, partnering with a well-established cleaning company can be a great way to receive booked cleaning jobs. An established company often has a large customer base and can provide a new business with work they have already secured. This partnership can also help a new business to gain credibility and trust in the industry, which can help to attract more clients in the future. Established companies can also offer support and mentorship to new businesses, helping them navigate the industry and grow their business. By working together, both companies can benefit from a mutually beneficial relationship, leading to increased success and profitability.

Winning Cleaning Jobs: Marketing Tips for Website, Social Media & More

Winning cleaning jobs can be a challenge, but with the right marketing strategies, it is possible to attract new clients and grow your business. Here are some tips for using various marketing tools to win cleaning jobs:

• Website : A well-designed website is crucial for establishing an online presence and attracting potential clients. Make sure your website includes information about your services, pricing, and contact details.
• Social media : Social media platforms, such as Facebook, Twitter, and Instagram, are great for promoting your cleaning business and engaging with potential clients. Share before-and-after photos of your work and provide helpful cleaning tips to establish yourself as an expert in the industry.
• Google My Business : This free tool allows you to create a business listing that appears in Google search results. Make sure your listing includes accurate information about your business, such as your hours of operation, contact information, and reviews from satisfied clients.
• Referrals : Ask your existing clients for referrals and offer incentives for new clients. Word-of-mouth recommendations can be a powerful marketing tool.
• Flyers and business cards : These traditional marketing tools can still be effective. Distribute flyers and business cards in local neighborhoods and at community events.

In conclusion, using various marketing tools can help you win cleaning jobs and grow your business. Establishing an online presence, engaging with potential clients, and leveraging referrals are all effective ways to attract new clients and establish yourself as a reliable and professional cleaning provider

Partner with Hello Services for Nationwide Cleaning Business Success

Hello Services is a UK-based cleaning company that provides a range of cleaning services to residential and commercial clients. By partnering with Hello Services, new and existing cleaning businesses can gain access to a large customer base and receive booked cleaning jobs. Becoming a cleaning subcontractor with Hello Services can also provide credibility and trust in the industry, leading to increased success and profitability.

One of the benefits of partnering with Hello Services is the opportunity to provide tenancy cleaning jobs. Hello Services specializes in providing end-of-tenancy cleaning services, which can be a lucrative market for cleaning businesses. With Hello Services’ support and mentorship, new businesses can learn the ins and outs of the industry and establish themselves as reliable and professional cleaning providers.

In conclusion, partnering with Hello Services can provide a solid foundation for new and existing cleaning businesses to grow and succeed. The company’s large customer base, end-of-tenancy cleaning services, and support and mentorship make it an ideal partner for those looking to establish themselves in the industry.

The type of Cleaning jobs you expect

By partnering with Hello Services, cleaning businesses can receive booked cleaning jobs for a variety of services, including end of tenancy cleaning , one-off deep cleaning , a fter builders cleaning , appliances cleaning , and carpet cleaning services . Hello Services has a large customer base and specializes in end-of-tenancy cleaning services, which can be a lucrative market for cleaning businesses. By providing high-quality cleaning services, businesses can establish themselves as reliable and professional providers, leading to increased success and profitability. Additionally, Hello Services offers support and mentorship to subcontractors, helping them navigate the industry and grow their business. Overall, partnering with Hello Services can provide a solid foundation for cleaning businesses to grow and succeed.

How to Become a Cleaning Subcontractor with Hello Services

Hello Services is a UK-based cleaning company that offers cleaning subcontractor opportunities to new and existing cleaning businesses. By becoming a subcontractor with Hello Services, businesses can receive booked cleaning jobs and gain access to a large customer base.

To become a subcontractor with Hello Services, businesses must first apply through the company’s website . Once approved, subcontractors will receive training and support from Hello Services to ensure they provide high-quality cleaning services. Subcontractors are responsible for providing their own equipment and supplies, as well as transportation to job sites.

One of the benefits of becoming a subcontractor with Hello Services is the opportunity to provide tenancy cleaning jobs. Hello Services specializes in providing end-of-tenancy cleaning services, which can be a lucrative market for cleaning businesses.

In conclusion, becoming a cleaning subcontractor with Hello Services can provide a steady stream of booked cleaning jobs and access to a large customer base. With Hello Services’ support and mentorship, subcontractors can establish themselves as reliable and professional cleaning providers.

Cooking After Oven Cleaning: Time Guidelines

1 thought on “Starting a Profitable Cleaning Business in the UK: Costs and Tips”

Thank you for a detailed and very informative article. l am considering starting a cleaning services agency. Any advice will be greatly appreciated.

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Cleaning Service Business Plan

Start your own cleaning service business plan

Mother's House Cleaning Service

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The wealthy single income families,  and affluent double income families  of Cleanly,Wa are in need are a house cleaning service that is professional, trustworthy, and highly effective. Our services are well worth our fees.

Mother’s House Cleaning Service’s mission is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Mother’s House Cleaning Service will be focusing on two upper socio/economic groups. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not to.

Our second segment of the market that we are targeting is the two income family. Both spouses work long hours and have no time to clean or do laundry. Further it is essential that we are trustworthy and professional. We will be given a key to gain entry to a empty house. We take that trust very seriously.

Competition

The residential house cleaning niche is a subset of the larger cleaning business.. The residential house cleaning market is serviced predominately by independent companies. There are however, a few large franchises. Residential services are divided into a couple of different categories, maid or house cleaners, carpet cleaners, window cleaners, and a variety of other services that are required on a less frequent basis. They are far more restricted in their range of offered services relative to the commercial janitorial services.

We are a high end house cleaning service that can be completely trusted in client’s home. MHCS will offer a wide range of services to the residential client, from general room cleaning, to laundry,  to child/pet disasters.

Expectations

We will have over 200,000 of sales our first year. We will be making a net profit by year 3. We are investing in training our employees which will pay off later when they develop great word of mouth and clients that trust implicitly.

Financial Highlights by Year

Financing needed.

Sarah will be investing $15,000 of her own money and her family and friends will invest the additional $60,000. They understand that it will take about 5 years but Sarah plans on paying back her friends and family

Problem & Solution

Problem worth solving.

The wealthy single income families,  and affluent double income families  of Cleanly,Wa are in need are a house cleaning service that is professional, trustworthy, and highly effective. Our services are well worth our fees. 

Our Solution

Mother’s House Cleaning Service’s mission is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Target Market

Market size & segments.

Mother’s House Cleaning Service will be focusing on two upper socio/economic groups. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not to. This spouse would rather volunteer for a public interest organization, play tennis and golf, or just spend time how he/she chooses to. They have no desire to clean the house. To them that is not enjoyable and they have the money to pay someone to do that kind of work. This market has annual incomes over $200,000 and live in expensive houses. While Cleanly, WA only has 650 families that fall into this category, this group reliably uses cleaning services.

Our second segment of the market that we are targeting is the two income family. Over the last couple of decades, the number of two-income households have increased, to a point where in parts of the country they exceed one income families. Our target customer is two income families whose combined annual income is over $125,000. These families don’t really have the time to clean, can afford a cleaning service, and choose to hire a service because the opportunity costs are too high to waste time cleaning their house. These households are typically age 32-55 and live in houses valued over $250,000. Cleanly has approximately 10,000 families that fall into this demographic. It is this segment which has tremendous potential for us. Nearly 80% of dual income households use an outside cleaning service for some of their house cleaning according to the U.S. Department of Commerce.

Additionally, there are some potential customers that MHCS has labeled as assorted "well-off" households. These are families that have the money for our services that do not fit neatly into the two previous categories.

Current Alternatives

Although there are lots of competitors in the cleaning service space, there is good reason for this competition, demand is high. Plenty of maid/janitorial services have waiting lists, they are unable to meet demand. Additionally, many of the maid and janitorial services are "mom and pop" operations without enough employees. Cleaning service customers want quality, and not everyone in the cleaning service space offers quality. How often when you ask one of your friends for a referral do they tell you they have been using a bunch of different companies and they have yet to find one that they are truly happy with.

Our Advantages

Our competitive advantage will be based on our large investment in human capital. MHCS begins with a rigorous training program for new employees. At the outset, employees with be trained on how to clean. Granted everyone has some idea on how to clean, but we will show them a methodical way producing a far cleaner home more efficiently. We will then be training employees to work effectively on teams. While there are some households that prefer individual cleaners instead of a team, a request that we are more then happy to oblige, we generally work in teams as they are more efficient. Working efficiently on a team takes training, and through this team training, we are able to make significant gains in efficiency.

The next topic of training involves professionalism. We provide our employees the tools necessary to impress our most affluent clients. Professionalism is a skill that is used throughout the service call, from the way the employee greets and interacts with the client, to the way they clean, to the way they act when they break that priceless vase (which in the inevitable case that we do break something, we have specific guidelines for the employee to follow to resolve the conflict).

We finally train our employees to know what the expectations of our clients are. We will provide them the tools needed to exceed these expectations.

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Lastly we will emphasize our use of environmentally sound chemicals. Other companies also use environmentally sound chemicals so this is not a huge differentiation, but it is something that we are proud of, and will be mentioned.

We will also be creating the appearance of professionalism through the use of uniforms and large magnetic sign affixed to the side of the vehicles we use.

Keys to Success

Keys to success are: 

• To create a service based company whose #1 goal is exceeding customer’s expectations.
• To increase our number of clients served by 20% per year through superior service.
• To develop a sustainable home-based business, living off its own cash flow.
• The utilization of Mother’s House Cleaning Service on a regular basis by at least 30% of the leads that contact us for more information.

Marketing & Sales.

Marketing plan.

We will market our company through a three pronged approach. One prong is the distribution of a color brochure detailing our services. The distribution of this document will be targeted to hit our chosen segment. This will be done by setting up strategic relationships with organizations or clubs whose members fits our targeted customer profile. Examples of this would be higher-end athletic clubs, country clubs, wine connoisseur clubs, etc. We will gain access to these clubs membership through deals where the club owners will receive our services for themselves to test the quality so they then feel comfortable with helping us by being a "cheerleader" for our service.

The second prong of our approach will be through word of mouth referrals. We will offer an economic incentive (such as a free visit) to our customers if they bring in new business for us. We believe this will be effective because the financial incentive will motivate their behavior, and people naturally like to share good things with their friends.

Our third and final prong is our Social Media Strategy. We will be on Twitter, listening to our customers as well as letting them know about our promotions. We will be on Facebook and Linked in with reviews and some environmentally safe "do it yourself" home cleaning remedies. This will let our customers get to know our employees in other circumstances than trying to get their business. 

The sales process will begin through the qualification of leads generated from our marketing campaign. The marketing campaign will primarily generate leads through interest sparked from our brochures. Someone will call to receive more information about our service, while we will be able to give them an estimate over the phone, we would prefer to be able to get into their home and speak with them. On one hand we would be able to offer them a more accurate estimate. More importantly however, it provides us an opportunity to impress them with our company. We feel confident that since we are dealing with the affluent, who for many services are less price sensitive, are more likely to be impressed with our professionalism, "feel" an immediate trust bond forming, and sign up for the service.

For those clients whom we are only able to speak with over the phone, we will initially quote them a price. Because they are less price sensitive then the general population, we will then detail why our service is priced a bit higher than most. Mother’s House Cleaning Service will explain all of the different training systems and methodologies that each employee goes through, and what expectations are reasonable for the customer to form about our superior service. This conversation will leave the prospective customer the impression that MHCS is indeed different from the run of the mill residential cleaning services and that the price differential is justified.

Lastly, we will be qualifying the leads by explaining up front that our service is more expensive. This is not a fact that we are trying to hide. We are setting up an expectation for the customer that they can indeed expect more with our service. This "angle" is based on the assumption that many people are not thrilled with their current cleaning service. Sure they clean adequately, but there is not a trust bond formed as if you had the same house cleaner for 20 years who helped raise your children. This is how we will differentiate ourselves and ultimately win over new customers.

Milestones & Metrics

Milestones table, key metrics.

• Clients served. Watch for increases in clients served, as per keys to success.
• Leads and closes per lead
• Close rate: leads to closes (goal is 30%)
• New business and repeat business. 
• Clients leaving

Ownership & Structure

Mother’s House Cleaning Service will be a sole proprietorship, owned by Sarah Tookleen.

Management Team

Mother’s House Cleaning Service is owned and operated by Sarah Tookleen. It will be formed as a sole proprietorship. There is no compelling need to incorporate. The advantage of incorporation, limited liability, can be offset by good insurance.

Sarah Tookleen, founder and owner, has a degree in History from Alfred University. Sarah spent three of her four years in college working for a Sanitation Management cleaning service. Sanitation Management was both a residential and commercial cleaning service. Sarah worked on a cleaning crew with two other individuals. By the end of Sarah’s third year she was promoted to crew manager and was responsible for coordinating the jobs for that crew, as well as all customer interactions. After college, Sarah moved from New York to Seattle where she was employed as a Manager of Immaculate Cleanception, a residential house cleaning service. Sarah managed the 23 person organization for two years. Her responsibilities included all facets of management including, hiring, training, customer service, inventory control, and purchasing. It was her experience at Immaculate Cleanception that provided Sarah with the skills and confidence to open up her own company. She decided to move Cleanly, an upscale suburb of Seattle with her husband and start her own company.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions, revenue by month, expenses by month, net profit (or loss) by year, use of funds.

Our start-up costs include equipment needed for a home-based business (to be detailed below), initial legal fees, marketing fees, cleaning equipment and supplies, uniforms, and signs for employee vehicles.

Sources of Funds

Sarah plans on investing 75000 at the start of business 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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How to start a commercial cleaning business

Our experts, written and reviewed by:.

A commercial cleaning business is one where you’ll focus on non-domestic properties – for example, offices and schools rather than homes.  Wondering whether starting a commercial cleaning business could be a quicker way to bigger profits than starting a home cleaning business? Or perhaps you’re in an area where commercial property offers the biggest opportunity for cleaning? If you’ve read our 8 simple steps how to start a cleaning business , then take a look at how a commercial cleaning business compares to the other options.

Costs of starting a commercial cleaning business

Commercial contract cleaning will involve much higher start-up costs than for a domestic offering as you will need to have your own equipment, several staff members (the average rate of pay in the sector is around £7.50 per hour) and a vehicle to get your team and/or equipment to the clients’ locations. Most importantly, you’ll need a much bigger marketing budget. You’ll also need insurance, both as an employer and for your equipment, and this can significantly add to your overheads. It’s not uncommon for accidents and falls to occur and when you’re dealing with hazardous chemicals you need to be covered for all possibilities.

Equipment for starting a commercial cleaning business

Some basic equipment you’ll need to set up a commercial cleaning business include:

• Equipment trolleys: £250-400 each
• Vacuum cleaner – £100 upwards
• Sweeping machine – £200-2,000
• Van – £3,000 upwards

Commercial cleaning business planning and marketing

Once you know what the costs are, think about what you can charge. Find out what the offices and businesses in your chosen area are being charged. You may find out, in the course of your research, that the area you want to set up in is a saturated market and therefore you’ll need to look at other locations. Likewise if bigger, more established companies can undercut you in price you may find it difficult to survive.

Paul Gabriel set up his own cleaning company, T.E.C. Services Ltd, in 1994. After six months of ringing round to find potential clients, Paul gained a core of specialist clients, primarily data centres, before moving into office work. Now the business employs 42 cleaners, and Paul takes a small wage from the business.

Paul says he is still reluctant to branch into domestic work: “ The problem with domestic contracts is that they’re very infrequent , and it’s difficult to find reliable staff.” Indeed he says that, where cleaning staff are concerned, “it’s always problematic. Staff issues are the biggest headaches, particularly around the summer – clients aren’t interested in whether a cleaner’s on holiday or not.”

However Paul says that payment for commercial cleaning is less of a problem. “We’ve only had our fingers burnt a couple of times with payment, and it can be quite time-consuming. I’ve got another director who deals with bills and payments, which reduces the potential hassle.”

Working hours is an issue you’ll have to consider very carefully if you want to run a commercial cleaning business. It’s unlikely that an employer will want his staff disturbed by the sound of a vacuum cleaner during office hours, so a willingness to work outside of the 9-5 routine is a must.

Commercial cleaning regulations and rules

Employers’ liability insurance is a legal requirement if you take on staff and, if you’re taking on a commercial cleaning contract, you will also need to consider the Transfer of Undertakings (Protection of Employment) Regulations, otherwise known as TUPE.

These regulations stipulate that, when you take on a cleaning contract with an office or other business premises, you are obliged to take on the cleaning staff already working there. The Department for Business, Innovation and Skills website offers comprehensive information on TUPE legislation, as does the CSSA website. Cleaning involves handling potentially harmful chemicals, so you will also need to comply with acts such as the Chemicals Regulations 2002, Dangerous Substances and Preparations (Safety) Regulations, Control of Substances Hazardous to Health Regulations and the Health and Safety at Work Act.

You do not need a licence to start a cleaning business. However, staff with Criminal Records Bureau (CRB) checks may prove a valuable asset when reassuring potential clients of your company’s reliability. If you are cleaning buildings such as schools and hospitals you are also likely to have this information requested by clients.

As with domestic cleaning, starting a franchise could be a good way to get started.

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Related articles.

Free Cleaning Service Business Plan (Download PDF Sample)

Download Our Free Template to Get Started

A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

• Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
• A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
• You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
• A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

• Owner’s experience
• Mission statement
• The leadership team and employees
• Financial and growth goals

2. Company Description 

• Why did you decide to start a cleaning services company?
• What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

• Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
• When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

• Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
• With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

• Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
• You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

• Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
• List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
• Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

• Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
• Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

• Add this section if you need additional funding for day-to-day functions and operational expenses.
• You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

• It should include well-researched financial projections for the future to demonstrate your targeted profits. 
• Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
• You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

• You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
• Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

• Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
• This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

Free Resources for the

How to Write a Cleaning Business Bio (Examples for 2023)

5 best colors for cleaning uniforms (and 2 to avoid), 9 ways to get clients for a cleaning business in 2023, cleaning service marketing plan: promote your business in 2022 (pdf).

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