mobile auto mechanic business plan

Mobile Mechanic Business Plan Template

Written by Dave Lavinsky

Mobile Mechanic Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their mobile mechanic companies. 

If you’re unfamiliar with creating a mobile mechanic business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a mobile mechanic business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Mobile Mechanic Business Plan?

A business plan provides a snapshot of your mobile mechanic business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Mobile Mechanic Business

If you’re looking to start a mobile mechanic business or grow your existing mobile mechanic company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your mobile mechanic business to improve your chances of success. Your mobile mechanic business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Mobile Mechanic Businesses

With regards to funding, the main sources of funding for a mobile mechanic business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for mobile mechanic companies.

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How to write a business plan for a mobile mechanic business.

If you want to start a mobile mechanic business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your mobile mechanic business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of mobile mechanic business you are running and the status. For example, are you a startup, do you have a mobile mechanic business that you would like to grow, or are you operating a chain of mobile mechanic businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the mobile mechanic industry. 
• Discuss the type of mobile mechanic business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of mobile mechanic business you are operating.

For example, you m ight specialize in one of the following types of mobile mechanic businesses:

• Auto Mobile Mechanic : Probably the most popular type of mobile mechanic, a wide variety of services are available to service or repair vehicles within a geographical region. This may include assisting with emergency mechanical repairs for a car, an oil change for a car parked in a business lot, checking the tire pressure of a car in a customer’s driveway or replacing auto windshield wipers on a busy downtown street.   
• Heavy Equipment Mobile Mechanic: Although not as frequently needed, a mobile mechanic service that specializes in repairing or servicing heavy equipment vehicles typically garners a higher rate-of-pay than autos and generally offers more specialized repairs. 
• Motorcycle and Quad Mobile Mechanic: The focus of this type of mobile mechanic service is on street and dirt motorcycles, as well as quad vehicles of all types. Street motorcycles need regular servicing to change the oil and check parts. Because dirt motorcycles and quads are often used on farms or ranches, repairs and servicing of both are frequently needed.
• Recreational Vehicle Mobile Mechanic: Most customers of a recreational vehicle mobile mechanic company do not service or repair their own vehicles. As a result, mobile mechanics who specialize in recreational vehicle service and repair typically have a sizable customer base. Repairs of recreational vehicles often take place by a highway and 24/7 service is usually offered at an additional cost to the customer.

In addition to explaining the type of mobile mechanic business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of autos serviced or repaired, the addition of services to multiple cities, or the increase of customers who have appointments for regular oil changes. 
• What is your legal business structure? Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the mobile mechanic industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile mechanic industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your mobile mechanic business plan:

• How big is the mobile mechanic industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your mobile mechanic business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mobile mechanic business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individual auto owners, owners of heavy equipment vehicles, recreational vehicle owners, motorcycle and quad owners.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile mechanic business you operate. Clearly, auto owners would respond to different marketing promotions than heavy equipment vehicle owners, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r mobile mechanic businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes auto repair shops, auto parts stores, motorcycle service centers, and recreational vehicle repair services. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of mobile mechanic business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for 24-hour emergency services?
• Will you offer services that your competition doesn’t?
• Will you provide customer service that includes a free amenity?
• Will you offer specialized discounts for packages, such as a service plus cleaning?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a mobile mechanic business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f mobile mechanic company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an oil change and tire check as part of every auto service visit? Will you carry specific repair tools and supplies in your vehicle to meet the needs of heavy equipment vehicles? Will you stock recreational vehicle quick-fix parts in your vehicle for emergency use?   

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the services you offer and their prices.

Place : Place refers to the site of your mobile mechanic company. Document where your company is situated and mention how the site will impact your success. For example, is your mobile mechanic business located in a busy used auto sales district, at your home, or in a small garage in an urban neighborhood? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your mobile mechanic marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites 
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mobile mechanic business, including answering calls, setting appointments for regular servicing, stocking supplies and equipment, and monitoring 24/7 emergency service calls, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to service your Xth auto, or when you will reach $X in revenue. It could also be when you expect to expand your mobile mechanic business to a new city.

Management Team

To demonstrate your mobile mechanic business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing mobile mechanic businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a mobile mechanic business or successfully running a vehicle repair shop.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you service 100 autos per month, repair 20 recreational vehicles, or provide emergency services 10 times monthly ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your mobile mechanic business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mobile mechanic business:

• Cost of your mobile mechanic vehicle, repair equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your home office location as a cost-saving feature and offer a list of already-established customers for monthly vehicle servicing. 

Writing a business plan for your mobile mechanic business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the mobile mechanic industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful mobile mechanic business.

Mobile Mechanic Business Plan FAQs

What is the easiest way to complete my mobile mechanic business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your mobile mechanic business plan.

How Do You Start a Mobile Mechanic Business?

Starting a mobile mechanic business is easy with these 14 steps:

• Choose the Name for Your Mobile Mechanic Business
• Create Your Mobile Mechanic Business Plan
• Choose the Legal Structure for Your Mobile Mechanic Business
• Secure Startup Funding for Your Mobile Mechanic Business (If Needed)
• Secure a Location for Your Business
• Register Your Mobile Mechanic Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Mobile Mechanic Business
• Buy or Lease the Right Mobile Mechanic Business Equipment
• Develop Your Mobile Mechanic Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Mobile Mechanic Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to hire someone to write a business plan for you from Growthink’s team.

Other Helpful Business Plan Articles & Templates

How to Start a Profitable Mobile Mechanic Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a mobile mechanic business plan., 3. develop a mobile mechanic brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for mobile mechanic., 6. open a business bank account and secure funding as needed., 7. set pricing for mobile mechanic services., 8. acquire mobile mechanic equipment and supplies., 9. obtain business insurance for mobile mechanic, if required., 10. begin marketing your mobile mechanic services., 11. expand your mobile mechanic business..

Before venturing into a mobile mechanic business, it's crucial to understand the market you're entering. A thorough market analysis will provide insights into industry trends, customer needs, and competitive landscape, guiding your business strategy for success. Here are key steps to conduct an effective market analysis:

• Research the automotive repair industry to identify current trends, such as the rise in electric vehicle maintenance or the demand for eco-friendly repair options.
• Analyze the target demographics for your services, including location, vehicle types, and income levels, to better understand your potential customer base.
• Assess the competition by identifying other mobile mechanics and traditional auto repair shops in your area of operation. Note their pricing, services offered, and market positioning.
• Understand customer pain points, such as convenience, pricing, or trust issues with existing repair options, by conducting surveys or reviewing online feedback.
• Examine the regulatory environment for any licenses, permits, or insurance requirements specific to mobile mechanic operations in your region.

Are mobile mechanic businesses profitable?

Yes, mobile mechanic businesses can be profitable. Depending on the size of the business and the services offered, the level of profit can vary. To maximize profits, mobile mechanics should focus on providing competitive rates, efficient service, and marketing to increase customer awareness and loyalty.

Creating a comprehensive business plan is a crucial step in establishing a successful mobile mechanic business. It serves as a roadmap for your company's financial health, goals, and strategies. Below are the key components you should include in your draft:

• Executive Summary: Capture the essence of your business, including your mission statement, services offered, and basic financial projections.
• Company Description: Detail the specifics of your mobile mechanic business, your target market, and what sets you apart from the competition.
• Market Analysis: Research the auto repair industry, local demand, customer demographics, and analyze your competitors.
• Organization and Management: Describe the structure of your business and the expertise of your team members.
• Services: List and explain the repair and maintenance services you plan to offer to your clients.
• Marketing and Sales Strategy: Outline how you intend to attract and retain customers, including pricing, promotions, and sales tactics.
• Funding Request: If you're seeking financing, specify the amount needed and how it will be used.
• Financial Projections: Provide an estimate of your startup costs, projected income, cash flow, and a break-even analysis.

How does a mobile mechanic business make money?

Mobile mechanics make money by providing a variety of services to their clients, such as oil changes, brake repairs, tire rotations, and engine trouble shoots. They can charge either flat fees for services or per hour rates depending on the type of job they are doing. Additionally, mobile mechanics can offer preventative maintenance packages that are more cost effective for clients. One example of a target audience for a mobile mechanic business would be commercial truck fleets looking to save money by getting their vehicles serviced off-site instead of in a shop.

Creating a strong brand for your mobile mechanic business is crucial to standing out in a competitive market and building trust with customers. Your brand embodies your business identity and communicates your values, professionalism, and expertise in the field of auto repair. Consider the following steps to develop a persuasive and memorable brand:

• Define Your Unique Value Proposition: Clearly articulate what sets your service apart from others. Is it your speed, affordability, customer service, or specialized skills?
• Choose a Memorable Name and Logo: Your brand name should resonate with your target audience and reflect your services, while your logo should be eye-catching and easily recognizable at a glance.
• Select a Color Scheme and Typography: Pick colors and fonts that reflect the personality of your brand—professional, friendly, reliable—and ensure they are consistent across all marketing materials.
• Create a Slogan or Tagline: A catchy slogan can help people remember your brand and what you stand for. Make it short, memorable, and relevant to your mobile mechanic services.
• Build an Online Presence: Develop a professional website and maintain active social media profiles to showcase your brand, share customer testimonials, and provide valuable content related to auto maintenance and repair.
• Consistently Deliver on Your Brand Promise: Ensure that every customer interaction reflects your brand values and commitment to quality service to build a strong, loyal customer base.

How to come up with a name for your mobile mechanic business?

When coming up with a name for your mobile mechanic business, think about something that will stand out from the competition. Brainstorm several ideas that are unique and memorable, and make sure the name is easy to spell and pronounce. Consider incorporating words such as "cars," "trucks," or "automotive" into the name to help customers easily identify the services you offer. You can also consider playing around with a catchy phrase that ties in your services. After you have some ideas, research them online to ensure there isn’t another business with a similar name. Once you have chosen a name, register it with the state and get trademark protection.

Starting a mobile mechanic business requires not only technical know-how but also legal savvy. Step 4 in your entrepreneurial journey is to formalize your business registration, which will lay the groundwork for legal operations and financial management. Follow these essential steps to ensure your business is set up correctly from a legal standpoint:

• Choose a business structure (e.g., sole proprietorship, LLC, corporation) that best suits your needs and provides the appropriate level of personal liability protection and tax benefits.
• Register your business name with the appropriate state authorities, ensuring it is unique and meets all state naming requirements.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees.
• Apply for any required local and state business licenses and permits, which can vary depending on your location and the services you offer.
• Make sure to get adequate insurance, such as general liability and commercial auto insurance, to protect your mobile mechanic business from potential claims or accidents.
• Register for state and local taxes to ensure compliance with sales, payroll, and income tax requirements.

Resources to help get you started:

Explore crucial resources designed specifically for mobile mechanic entrepreneurs aiming to stay abreast of market trends, optimize operations, and foster business growth:

• Auto Repair Industry Analysis Reports: Comprehensive examinations of the auto repair sector trends and forecasts (Link unavailable).
• Mobile Tech RX: An app offering business management tools for auto repair and detailing professionals ( Mobile Tech RX ).
• Automotive Service Association: Offers insights, news, and networking opportunities for those in the auto repair industry ( Automotive Service Association ).
• Auto Care Association: Provides market research, educational resources, and advocacy for auto care professionals ( Auto Care Association ).
• Ratchet+Wrench: A magazine offering business strategies, operational tips, and technical advice for auto repair shop owners ( Ratchet+Wrench ).

Starting a mobile mechanic business requires careful attention to legal requirements to ensure your operations are above board. Acquiring the necessary licenses and permits is a crucial step that will vary depending on your location and the services you provide. Below is a guide to help you navigate this process:

• Research Local Regulations: Check with your city or county clerk's office to understand local business licensing requirements. You may need a general business license to operate.
• Obtain a Business License: Apply for a business license through the appropriate local or state agency. This license legitimizes your business and is typically required for tax purposes.
• Automotive Repair License: Some jurisdictions require mechanics to have a specific auto repair license. Look into your state's Department of Consumer Affairs or similar entity to see if this applies to you.
• Specialized Permits: If you're performing specific services, like HVAC repair or electrical work, you might need additional permits. Check the requirements for each service you offer.
• Zoning and Parking Permits: Since you're operating a mobile service, ensure you have the correct permits for parking and operating in different areas, especially if you have a designated location for your administrative work.
• Environmental Regulations: Comply with the Environmental Protection Agency (EPA) regulations regarding waste disposal and air quality, if applicable to your operations.
• Insurance: While not a permit or license, having the proper insurance is essential for protecting your business from liability and is often required for certain licenses.

What licenses and permits are needed to run a mobile mechanic business?

In order to run a mobile mechanic business, you may need any combination of the following licenses and permits, depending on local regulations: business license, business tax registration, seller's permit/resale certificate, emission testing certificate, vehicle inspection certification, hazardous materials certification, driver's license, hazardous waste management permits.

Securing your financial foundation is crucial when starting a mobile mechanic business. Opening a business bank account will help you manage your finances professionally and separate personal and business expenses. If your initial investment isn't enough, you may need to secure additional funding to cover startup costs and ensure smooth operation.

• Choose the right bank: Research banks to find one that offers favorable terms for small businesses, such as low fees, online banking, and good customer service.
• Prepare the required documents: You'll typically need your business registration documents, EIN, and personal identification to open a business bank account.
• Explore funding options: Consider various funding sources such as small business loans, lines of credit, SBA loans, or even crowdfunding platforms tailored for startups.
• Create a detailed business plan: A solid business plan can increase your chances of securing a loan by demonstrating the viability and financial projections of your mobile mechanic business.
• Consider equipment financing: If you need expensive tools or a vehicle, look into equipment financing options that can spread the cost over time.
• Budget for operating expenses: Ensure you secure enough funding to cover not just startup costs but also several months of operating expenses while the business gains traction.

Establishing competitive and fair pricing for your mobile mechanic services is crucial to attract customers and ensure the sustainability of your business. Here are several factors to consider when setting your prices:

• Cost Analysis: Calculate all costs involved, including parts, labor, travel, and overhead expenses, to determine the minimum price you need to charge to break even and make a profit.
• Market Rates: Research what competitors are charging for similar services in your area to ensure your rates are competitive. Adjust your pricing to reflect your level of expertise, speed, and quality of service.
• Service Complexity: Offer tiered pricing based on the complexity and time required for different services. Basic maintenance can have a standard rate, while more complex repairs may be priced on a case-by-case basis.
• Value-Based Pricing: Consider the value you're providing to the customer, such as convenience and personalized service, which can justify higher pricing compared to traditional garages.
• Discounts and Promotions: Incorporate discounts for repeat customers or bundled services to encourage customer loyalty and increase the average transaction value.
• Transparent Quotations: Provide clear and itemized quotations to customers before commencing work to build trust and avoid disputes over pricing.

What does it cost to start a mobile mechanic business?

Initiating a mobile mechanic business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $33500 for launching such an business. Please note, not all of these costs may be necessary to start up your mobile mechanic business.

Initiating a mobile mechanic business necessitates meticulous selection of tools and equipment, ensuring that you're equipped to handle a wide range of automotive issues on the go. Before hitting the road, it's crucial to invest in quality supplies that will enable you to provide exceptional service to your clients. Here are some essentials to consider for your mobile mechanic kit:

• Basic hand tools: Wrenches, ratchets, sockets, screwdrivers, pliers, hammers, and a multimeter.
• Power tools: Cordless impact wrenches, drills, and a portable air compressor.
• Diagnostic equipment: OBD-II scanner, multimeter, and a diagnostic laptop with the necessary software.
• Specialty tools: Torque wrench, brake caliper tools, oil filter wrench, and a spring compressor.
• Repair manuals: Access to vehicle-specific repair guides or a subscription to an online service manual database.
• Parts and supplies: Common replacement parts such as belts, hoses, fuses, and a variety of fasteners.
• Portable lighting: LED work lights and headlamps for visibility in low-light conditions.
• Safety equipment: Gloves, goggles, and a first aid kit for personal protection.
• Mobile storage: A well-organized van or truck equipped with shelving, racks, and secure toolboxes.

List of software, tools and supplies needed to start a mobile mechanic business:

1. Set of tools: $500-$2000+ (depending on the number and quality of tools)

2. Scanner tool: $200-$600

3. Electronic diagnostic equipment: $250-$500

4. Shop equipment: $500-1500 (depending on the type of shop equipment needed)

5. Storage container: $50-$100+ (depending on size)

6. Spare parts and fluids for repair work: $200-400+ (prices will vary depending on the make and model of car needing repairs)

7. Computer system for records, invoicing, and ordering: $1000+

8. Mobile software for scheduling, customer service, accounting, and payroll: $50 -$100 per month

9. Vehicle diagnostic software: $100 -$200

10. Advertising materials such as flyers, business cards, vehicle signage, website development/maintenance: Varies widely depending on the scope of materials desired.

Acquiring the right insurance is a critical step in safeguarding your mobile mechanic business and ensuring its long-term success. It protects you from potential liabilities and helps maintain a trustworthy reputation with your customers. Here are some essential guidelines to help you obtain the appropriate business insurance:

• Research different types of insurance policies including general liability, commercial auto, and tools/equipment coverage to determine which ones suit your business needs.
• Contact multiple insurance providers to compare quotes and coverage options. Be sure to discuss your specific business activities to get tailored advice on necessary coverages.
• Consider a business owner's policy (BOP), which combines various types of coverage into a single package often at a reduced cost.
• Ensure that you fully understand the terms, conditions, and exclusions of the insurance policy before making a commitment.
• Review and reassess your insurance coverage annually or whenever there are significant changes in your business operations or assets.
• Keep all insurance documents accessible and provide proof of insurance to clients if requested.

Once you've set up your mobile mechanic business, it's time to get the word out and attract customers. A strategic marketing approach can help you reach potential clients and build your brand. Here are some practical steps to kickstart your marketing efforts:

• Develop a Strong Online Presence: Create a professional website and maintain active social media profiles to engage with your audience and showcase your services.
• Local SEO: Optimize your website for local search engine results to ensure your business appears when potential clients search for mobile mechanic services in your area.
• Offer Promotions: Attract new customers with introductory offers or discounts for referrals to create a buzz and encourage people to try your services.
• Networking: Join local business networks and automotive clubs to connect with potential clients and partners who can refer business to you.
• Vehicle Branding: Use your service vehicle as a mobile billboard with clear branding and contact information to advertise as you travel around town.
• Customer Reviews: Encourage satisfied customers to leave positive reviews online, which can serve as powerful word-of-mouth marketing.
• Partnerships: Partner with local businesses, such as auto parts stores or car dealerships, to create referral programs and expand your reach.

Once your mobile mechanic business is up and running, it's important to consider expansion to increase your customer base, services, and revenue. To ensure sustainable growth, you should focus on strategic planning that encompasses various aspects of your business. Here are some tips to help you expand effectively:

• Invest in marketing strategies to reach a broader audience, such as social media advertising, SEO for your website, and partnerships with local businesses.
• Consider diversifying your services to include specialized repairs or maintenance for different types of vehicles or machinery.
• Explore the option of hiring additional skilled mechanics to handle an increased workload and to provide service in a wider geographical area.
• Invest in additional tools and diagnostic equipment to enhance service offerings and efficiency.
• Implement a referral program to encourage your satisfied customers to spread the word about your business.
• Seek feedback from clients and use it to improve your services and customer experience continually.
• Regularly evaluate your business operations and finances to identify areas for improvement and make informed decisions about scaling up.

Mobile Mechanic Business Plan Template [Updated 2024]

Mobile Mechanic Business Plan Template

If you want to start a successful mobile mechanic business or expand your current mobile mechanic business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of mobile mechanic business plans.

The following mobile mechanic business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.  

Mobile Mechanic Business Plan Example

I. executive summary, business overview.

[Company Name] is a new mobile mechanic service that operates in [Location]. At [Company Name], we understand that car repairs and routine services are not always convenient for the customer. These services are often needed at inconvenient times and require the customer to spend hours at a repair shop before a mechanic even looks at their vehicle.

[Founder’s Name] founded [Company Name] to address this problem. Whether it is a routine service or an emergency repair, we bring the tools to the customer so we can fix the problem quickly, more affordably, and at the customer’s requested location. We aim to provide the best mobile mechanic services in [Location] and become the #1 mobile auto repair fleet in the next five years.

Products Served

[Company Name] will provide a variety of routine and emergency mechanic services to individual automobile owners and businesses. Unlike traditional repair shops, we bring the tools to the customer’s location. We can travel to their home, a parking lot, or even the side of a road to assist them. Some of the services we provide include:

• Oil and Filter Change
• Engine Tune-Up
• Air Filter Replacement
• Fluid Replacement
• Spark Plugs
• A/C Recharge
• Check Engine Light Diagnosis
• Electric Window Repair
• Battery Charge
• Brake Pad Replacements
• Tire Rotations and Alignment

We request that routine and non-emergency services be booked ahead of time through our website or by phone. Urgent and emergency services can be requested by phone. Our hours of operation are Monday through Friday 8:00 am to 6:00 pm, but we will expand these hours once there is enough demand to hire additional mechanics.

Customer Focus

[Company Name] will serve the residents located within a 20-mile radius of our location. The demographics of these customers are as follows:

• 62,129 residents
• Average income of $70,100
• 40% married
• 55% in Mgt./Professional occupations
• 50% of residents are homeowners
• Median age: 35 years

Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [Founder’s Name] has been in the auto repair industry for the past 20 years. He has spent much of his career working for a local repair shop where he worked as a manager and oversaw several mechanics. He saw that many customers preferred mobile mechanic services as they were far more convenient. So after several decades of auto repair experience, he has decided to apply his skills to a new venture and launch a mobile mechanic service.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
• Our location is in a high-wealth area where customers own automobiles and can afford the surcharges that come with convenient mobile mechanic services.
• The management team has a track record of success in the auto repair business.
• The mobile mechanic business has proven to be a successful business in the United States.

Financial Highlights

[Company Name] is seeking a total funding of $150,000 of debt capital to open the mobile mechanic business. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital. Specifically, these funds will be used as follows:

• Vehicle purchase and maintenance: $75,000
• Tools and supplies: $25,000
• Working capital: $50,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new mobile mechanic service that operates in [Location]. At [Company Name], we understand that car repairs and routine services are not always convenient for the customer. These services are often needed at inconvenient times and require the customer to spend hours at a repair shop before a mechanic even looks at their vehicle. [Founder’s Name] founded [Company Name] to address this problem. Whether it is a routine service or an emergency repair, we bring the tools to the customer so we can fix the problem quickly, more affordably, and at the customer’s requested location. We aim to provide the best mobile mechanic services in [Location] and become the #1 mobile auto repair fleet in the next five years.

[Company Name] provides a long list of services to ensure our customers’ cars are in perfect order. These include routine services, such as oil changes, fluid refills, A/C recharges, and tire rotations. We can also work on more urgent or emergency situations, such as checking engine light diagnostics, repairing flat tires, and helping with lockouts. Whatever our customers need, we have the tools and expertise to assist.

[Company Name] is founded by [Founder’s Name] who has been a mechanic for [X] years. After several decades of a successful career, he is ready to apply his skill set to a business that will be more convenient for his clientele. After months of research and preparation, [Founder’s Name] is ready to launch his mobile mechanic service.

[Company Name]’s History

[Founder’s Name] incorporated [Company Name] on [Date of Incorporation]. He has been running the business from his home and personal vehicle but has found a potential commercial space to lease. Once the lease is approved, all operations will be run from there. He will also purchase a vehicle that will be specifically used for the business.

Since incorporation, the company has achieved the following milestones:

• Found a business location
• Developed the company’s name, logo, and website located at [website]
• Determined equipment and fixture requirements
• Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] will provide customers with numerous routine and emergency services in the convenience of their current location. Whether a customer is at home or stranded on the side of the road, we can commute to their location and repair their vehicle in no time.

[Company Name] provides a long list of services that include routine maintenance, common problems, and emergency/urgent repairs. Some of the common and routine services we offer include servicing brake pads, replacing spark plugs, replacing oil and other fluids, and tire rotations. For customers experiencing more urgent issues, we can help with flat tires, charging batteries, engine light diagnostics, lockouts, and more.

The exact list of services we provide will change based on demand and availability. Customers can find the full current list of provided services on our website.

III. Industry Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here. The mobile mechanic industry has exploded in growth in recent years. While the general automotive repair industry has been strong, the demand for convenient services has increased sharply. Customers are fed up with taking hours out of their day to wait at a repair shop for routine services. As a result, small mobile mechanic businesses are popping up all around the country, meeting the demand for quick and convenient vehicle repairs.

The mobile mechanic industry is quite fragmented since most businesses in this industry are small and only employ one or a few mechanics. There are very few large chains or major players in this market. This means that mobile mechanic businesses may have more diverse competition than a traditional auto repair shop might have.

Over the next five years, the industry is anticipated to continue to grow. The key industry drivers include:

• Number of motor vehicle registrations: The number of registered vehicles correlates with demand for repairs and maintenance. As the number of registered vehicles increases, demand for automotive repair and maintenance services also grows.
• Increase in vehicle costs: Inflation has hit the auto industry hard. Millions of new and used car prices have increased greatly making it difficult for consumers to buy new cars as often as they would like. This means that many consumers are more willing to invest in good repair services than purchase a new car.
• Aging vehicles: Since consumers are holding onto their vehicles longer, the average age of vehicles is rising. Vehicles encounter more problems as they age, and repairs become more extensive and expensive. Both traditional and mobile mechanic services can expect to work on more old cars than usual over the next several years.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [Location] and the immediately surrounding areas in a 20-mile radius.

The area we serve is populated mostly by the middle and upper class who lead busy lifestyles; as a result, they have both the need for mobile mechanic services and the means to pay the surcharges for the convenience of our services.

Customer Segmentation

The company will primarily target the following customer segments:

• Local automobile owners : Our largest customer segment will include local automobile owners who need routine or emergency services at their homes or while traveling around town.
• Businesses : Since the [Company Name] is located near big business establishments, the company will target them to offer mobile maintenance services while they work. We can also offer services for fleets.
• Commuters : Vehicles more often than not break down while the owner is commuting to or from work. Therefore, we expect many emergency calls will come from commuters who need to get their vehicle serviced right away. This means we also expect our busiest work times to be during rush hour.

V. Competitive Analysis

Direct & indirect competitors.

The following delivery service companies do business within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Jeff’s Mobile Mechanic Service Established in 2018, Jeff’s Mobile Mechanic Service is a family-run mobile automotive repair service that specializes in providing routine services to domestic cars. They can help with common simple services such as oil changes, tire rotations, and other maintenance services recommended per mileage milestone. The business employs five mechanics, all within Jeff’s family, who can drive anywhere within 20 miles of [Location] to provide routine services. Jeff’s Mobile Mechanic Service does not provide emergency services and requires all appointments to be booked ahead of time.

Oak Street Roadside Services Since 2015, Oak Street Roadside Services has been an essential mobile roadside service for the southside of [Location]. Oak Street Roadside Services provides numerous common emergency and urgent roadside services such as flat tire repair, battery recharges, gas fills, and towing. While Oak Street Roadside Services is a popular service, it does not provide routine maintenance or repairs. Therefore, we expect them to only be a minor competitor.

Mobile Motor Works Mobile Motor Works was one of the first mobile mechanics on the [Location] scene. For two decades, Mobile Motor Works has offered a wide suite of mechanic services including routine services, urgent problems, and major repairs. They have a fleet of 15 mechanics who can provide services all around the [Location] metro area. With great marketing and word-of-mouth referrals, Mobile Motor Works has remained the #1 mobile mechanic service in the region since it launched. Out of all of our competition, Mobile Motor Works offers the most services and most affordable pricing, making them our most difficult competitor.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-oriented service : [Company Name] will focus on client-oriented service that ensures clients are satisfied and eager to contact us again for additional services.
• Management : [Founder’s Name] has been extremely successful working in the auto repair industry and will be able to use his previous experience to provide the best sales and customer service experience. His unique qualifications and his mechanics’ certifications assure the quality of service that he provides his customers.
• Relationships : Having lived in the community for 10 years, [Founder’s Name] knows many of the local leaders, newspapers, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial customer base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

• Convenient location
• Client-focused mechanics that treat each customer individually and get the job done right the first time
• Service built on long-term relationships
• Comfortable, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 20-mile radius of its location. [Company Name] promotions strategy to reach these individuals includes:

Special Offers Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The company will introduce special offers to attract new consumers and encourage repeat services, which will be quite advantageous in the long run.

Advertisement Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The company will advertise its offerings in popular local magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content and post customer reviews to increase audience awareness and loyalty.

Website [Company Name] will develop a professional website where people can learn about the company’s services and the industries it delivers for. The website will utilize SEO to increase traffic and to ensure that the company’s website will appear at the top of search engine results.

Billboards [Company Name] will secure a billboard in the area that captures the attention of residents and local businesses. The billboard will draw attention to our business and the services we provide.

Customer Loyalty Programs [Company Name] will create a customer loyalty program to keep its best customers coming back again and again. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value for our convenient mobile mechanic services. Each customer can expect to receive quality services at a more affordable price than what they pay at pricey automotive repair shops.

VII. Operations Plan

Functional roles.

To execute [Company Name]’s business model, the company needs to perform the following functions:

Service Functions

• Book appointments
• Provide mechanic services
• Bill customers for services received
• Provide customer service

Administrative Functions

• Bookkeeping
• Other general administrative tasks

VIII. Management Team

Management team members.

Though he has never run a mobile mechanic business himself, he has worked in the auto repair industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). He also has the skills and expertise to handle most auto maintenance requests and repairs.

Hiring Plan

[Founder’s Name] will be the President of [Company Name] and the only mechanic. He will hire an Administrative Assistant to manage the administrative tasks and schedule appointments with customers. As [Company Name] expands, Founder’s Name] will hire additional mechanics to keep up with demand.

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from charging customers for the mechanic services provided.

The major costs of [Company Name] include vehicle maintenance costs, tool and supply purchases, equipment maintenance, and ongoing marketing expenditures.

Capital Requirements and Use of Funds

Key assumptions.

The following table reflects the key revenue and cost assumptions made in the financial model:

  5 Year Annual Income Statement

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Create Your Corporation

How to Build a Successful Mobile Mechanic Business: A Step-by-Step Guide

Learn how to start a profitable mobile mechanic business in 8 simple steps. This comprehensive guide will show you how to get your business up and running, find customers, and grow into a successful mobile auto repair company.

Have you always had a knack for fixing cars and dreamed of being your own boss? Starting a mobile mechanic business could be a great way to turn your passion into a thriving enterprise. As more people lead busy lives, the demand for convenient auto repair services that come to you continues to grow. If you have the skills and motivation to build a successful mobile mechanic operation, the rewards can be very fulfilling, both personally and financially. In this guide, we'll walk you through the essential steps to get started: how to develop a business plan, build your customer base, price your services, equip your mobile workshop, hire quality staff if needed, market your new company, and ultimately, take your business to the next level. The path to becoming a successful mobile mechanic entrepreneur isn't always easy, but for those with the determination to see it through, the destination can be very rewarding.

The Mobile Mechanic Market

The mobile mechanic industry serves a wide range of customers, from individual vehicle owners to large commercial fleets. As a mobile mechanic, your target audience will typically be local vehicle owners within a certain radius of your service area. While some mobile mechanics do focus on high-end or luxury vehicles, most provide general repair and maintenance services for standard passenger cars and light trucks. The mobile mechanic model is appealing for many customers because of the convenience - you come to them, saving them the time and hassle of taking a vehicle into a traditional repair shop. For fleet operators, mobile mechanics can help minimize downtime by servicing vehicles on-site. The broader automotive repair industry is a large, stable market, and the mobile segment continues to grow at a steady pace as more consumers opt for services that save them time and add convenience.

Your Service Offering

As a mobile mechanic, your core service is performing automobile repairs and maintenance at your customers' locations instead of in a traditional garage. To stand out, focus on providing high-quality, personalized service with a friendly, convenient experience. Some ways to differentiate your business include: •Offering emergency roadside assistance and towing in addition to standard services. This can help build customer loyalty and word-of-mouth referrals. •Specializing in a particular vehicle make or model to become an expert. For example, you might focus specifically on hybrid vehicles or luxury brands. •Providing additional perks like free vehicle inspections, oil change reminders, or discounts for senior citizens and fleet customers. •Using high-tech tools and software to thoroughly diagnose issues, estimate repair costs, and manage customer records and appointments efficiently. •Hiring experienced, professional technicians and training them to deliver top-notch customer service in addition to quality repairs. To develop your service, start by determining what types of repairs and maintenance you want to offer based on your experience and skills. Then acquire the necessary tools, equipment, software, and supplies to perform those services in a mobile setting. Create service packages and pricing that provide value to your customers while generating a good profit margin for your business. Focus on building a loyal customer base through prompt, reliable service and word-of-mouth marketing before expanding into new service areas or hiring additional technicians.

Economics and Finances

As with any business, the financial aspects of running a mobile mechanic operation are extremely important to understand and plan for. Your two major costs will be the supplies and parts needed to perform repairs and maintenance, known as the cost of goods sold (COGS), and the overhead costs to operate your business. To determine your COGS, analyze the types of services you want to provide and estimate the cost of the necessary supplies, parts, and materials. Factor in additional costs for waste and spoilage. Your COGS will likely be 30-50% of your total revenue. Price your services at a level that covers your COGS and leaves room for a good profit margin after accounting for overhead expenses. Overhead costs for a mobile mechanic business include: •Vehicle costs like a service truck, fuel, maintenance, and insurance •Tools, equipment, software, and diagnostic devices •Certifications and licensing fees •Marketing expenses to attract new customers •Payroll costs if you have employees •General administrative costs such as accounting, legal, rent, utilities, etc. To price your services competitively while earning a profit, determine your total overhead costs and required profit margin. Then work backwards to establish a minimum charge rate for your services that covers both your overhead and cost of goods. You can charge higher rates for emergency calls, night/weekend service, or specialized repairs. Offer discounts and package deals to increase customer loyalty.

Marketing Your Mobile Mechanic Business

Effective marketing is key to building a loyal customer base and a thriving mobile mechanic operation. Some of the best ways to market your business include: •Search Engine Optimization (SEO) - Optimize your website and online listings to rank higher in search results for terms like "mobile mechanic" and "auto repair" in your area. This can drive significant traffic and new customers to your business. •Social Media Marketing - Create profiles for your business on Facebook, Instagram, and Google My Business. Post regularly about your services, share photos and videos, run contests and promotions, and engage with your followers. Social media is a great way to raise brand awareness and connect with potential customers. •Online Reviews - Ask happy customers to leave reviews on sites like Google, Yelp, and Facebook. Positive reviews help build trust and credibility, and they rank highly in local search results. Offer incentives like discounts for customers who leave a review. •Direct Mail - Send postcards, flyers, or brochures promoting your business to vehicle owners in your service area. Include coupons and special offers to motivate people to use your services. •Referral Programs - Offer existing customers incentives like discounts or gift cards for referring new clients to your business. Word-of-mouth referrals are one of the most effective ways to gain new customers. •Local Sponsorships - Sponsoring youth sports teams, charity events, or community organizations is an excellent way to raise brand awareness and goodwill in your area. Make sure to promote your sponsorship on your website and social media platforms. •Online Listings - Create free listings for your business on local directories and review sites such as Yelp, Google My Business, Bing Places for Business, and Facebook Marketplace. Complete your profiles thoroughly with photos, service information, and positive reviews. Local listings rank well in search and help new customers find your business.

Sales Strategies and Processes

To build a steady stream of new customers and revenue for your mobile mechanic business, focus on the following sales strategies and processes: •Offer first-time customer discounts and specials to encourage people to try your services. Provide high-quality work and a great experience to turn them into repeat clients. •Upsell additional services when performing repairs and maintenance. For example, suggest new brakes or filters if the current ones are worn. Bundle related services into package deals at a lower overall price. •Ask happy customers to provide a review and referral. Let them know you appreciate referrals and offer an incentive for anyone they refer who becomes a customer. •Build relationships with local auto parts stores, car washes, vehicle fleets, and dealerships. Offer them discounts or commissions to refer customers to your business. Drop off your business cards and brochures for their customers. •Attend local events like car shows, community festivals, and networking meetings to spread the word about your mobile mechanic service. Bring promotional items like t-shirts, keychains, and coupons to give away. •Call or visit local vehicle owners to introduce your business and schedule service calls. Focus on neighborhoods close to where you will be working each day for maximum efficiency. •Provide fast, accurate estimates for needed repairs before performing any work. Review the estimate with the customer and get their approval to proceed with the repairs. This builds trust and avoids confusion over final charges. •Accept multiple payment methods including cash, credit/debit cards, and online payments. Offer financing options for larger repair bills. Make paying for your services as quick, easy, and convenient as possible for customers. •Follow up with customers after service calls to ensure their vehicle is working properly and see if they need any additional repairs or maintenance. Thank them for their business and ask if they know anyone else who may need your services.

Operations and Execution

To operate a successful mobile mechanic business, focus on the following key areas: •Streamline your processes to maximize efficiency. Plan service routes in a logical order based on location. Stock your service vehicle with common parts and supplies so you can complete most repairs on the spot. •Provide prompt, high-quality service. Respond to calls within a few hours and fix vehicles properly the first time. Double check all work before leaving the job site. Your professionalism and workmanship are the foundations of your business. •Use software and apps to handle scheduling, dispatching, invoicing, and record keeping. Managing operations digitally reduces errors and saves time. Choose programs that can be used remotely via mobile devices for maximum convenience. •Hire qualified technicians if expanding into a multi-vehicle operation. Conduct background checks, verify certifications, and provide ongoing training. Maintain a consistent level of service quality across all employees. •Obtain the proper licenses and permits to operate legally. Requirements vary in different areas but typically include a business license or permit, occupational licenses for technicians, and permits for any signage. Stay up to date with all licensing and permit renewals. •Build a professional brand. Invest in a well-designed website, professional photography for your site and social media, embroidered uniforms, and signage for your service vehicle. A polished, reputable brand instills confidence in your customers and helps your business stand out. •Continue learning and improving your craft. Keep up with changes in vehicle technology, tools, and repair techniques through ongoing training and education. Staying up to date with industry best practices will make you a better mechanic and business owner. •Provide great customer service. Make sure all customer interactions are positive and professional. Address complaints promptly and courteously. Seek regular feedback from your customers on how you can improve your services. Customer satisfaction and loyalty should be top priorities for your business.

Legal Considerations

Before starting a mobile mechanic business, research the legal requirements in your city and state. You will typically need a business license or permit, as well as proper licensing and certifications for yourself and any technicians you employ. There may be zoning regulations regarding operating a vehicle service business from your home or in commercial areas. You should also review environmental regulations regarding handling and disposing of automotive chemicals and waste products. Check with your insurance provider about commercial auto, liability, and other policies to properly insure your business vehicles, employees, customers, and equipment. You may need additional permits or licenses to tow customer vehicles. Make sure to comply with all regulations regarding customer data and privacy as well. Consult an attorney to understand the specific laws that will apply to your unique business model and service area. Failure to obtain proper licensing and follow regulations can result in legal trouble, fines, or even force you out of business. Do thorough research upfront to ensure your mobile mechanic operation will be fully compliant with all legal requirements.

Starting a mobile mechanic business can be extremely rewarding if you have the skills and determination to build a thriving operation. Identify your target market, develop a professional brand, and implement effective marketing strategies to establish a loyal customer base. Focus on providing prompt, high-quality service at a fair price. Streamline your processes, use technology to improve efficiency, and continue expanding your knowledge of the latest automotive repair techniques. With hard work and persistence, you can grow your mobile mechanic business into a successful company that saves customers time and hassle while fulfilling your dream of being an entrepreneur. Follow the steps in this guide, but also let your passion for the work guide you. The road to success is rarely straightforward, so be flexible and open to new opportunities along the way. If you make customer satisfaction and service excellence your top priorities, your mobile mechanic business will thrive.

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Auto Repair Shop Business Plan

Start your own auto repair shop business plan

F and R Auto Repair

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

F & R Auto (F & R) is the desire of John Ford and Michael Ronald who together have 30 years experience as auto mechanics. Both have a dream of starting up their own company and offering better service to their clients than competitors.

1.1 Objectives

The objectives over the next three years for F & R Auto Repair are the following:

• Sales revenues increase steadily through year three.
• Institute a program of superior customer service through rigorous evaluation of service experience.
• Hire three more mechanics.

1.2 Keys to Success

In the auto repair industry  a company builds its client base one customer at a time and mostly through word of mouth marketing. With this in mind, the keys to success for F & R Auto Repair are:

• High-quality work.
• Constant contact with clients so as to keep them informed about the state of their automobile and the repair job progress.
• Knowledgeable mechanics that are friendly, customer oriented, and will take the time to explain to customer the intricate nature of our business and our work.

1.3 Mission

The mission of F & R Auto Repair is to provide high quality, convenient and comprehensive auto repair at low cost. The most important aspect of our business is trust. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness, time to completion and to discover new ways to exceed the expectations of our clients.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The company will be a partnership with John Ford and Michael Ronald each owning 50% of the company. The company will be a limited liability company registered in the state of Washington. The firm will have facilities on 1312 1st Ave NW in Ballard, a neighborhood of Seattle. The facilities will contain a two-bay garage, office space and storage space for tools, parts, etc.

The company is seeking a  loan in order to finance the start of operations for the company. Each of the owners will be putting up some of their own capital as equity.

2.1 Start-up Summary

The data obtained for the start-up comes from research done in the Seattle area with other small mechanic shops who have started their own business. Inflation has been taken into account between the estimates of these fellow business owners (and when they started) and the current prices for expensed items.

Much of the equipment to go into the facilities such as tools, air compressors, etc., are currently owned by the two partners.

F & R Auto offers a wide range of services as outlined in the detailed sections below. It is ultimately the goal of the company to offer a one-stop facility for all auto servicing needs, including brakes, transmission, wheel alignment, etc. In this way the company can offer greater perceived value for the customer than many other shops which specialize in certain areas.

The industry is highly competitive with suppliers having a great deal of power in setting and negotiating the prices of their products and services to repair shops. In addition, because the customers see the service as undifferentiated and a “commodity” with little value separation between competitors, buyer power is also very high. Finally, the barriers to entry are moderately low, and the large number of competitors in this field, including substitutes (such as do-it-yourself work) mean that the pricing for such services are very competitive. The only way to have an advantage in this industry is a low cost leadership principal applied aggressively or to create higher switching costs through the building of strong business to customer ties.

F & R Auto will hire trained and certified mechanics who are able to prove they have superior customer awareness and interaction. It is the company’s professional people who will fulfill the firm’s contracts and goals. The largest part of the company’s expenses will be in labor costs.

3.1 Service Description

F & R Auto provides a wide range of auto repair services. These include:

• Scheduled maintenance.
• Wheel alignments, tires and rims.
• Brake repair.
• Comprehensive engine repair.
• Transmission.

Each job or project will be on a reservation basis, although we will accept a small percentage of drive in repair work.

3.2 Competitive Comparison

The auto repair industry is highly competitive. Each company within this field has high capital costs, low margins, and a high intensity of competition.

 Suppliers have a great deal of power in setting and negotiating the prices of their products and services to repair shops. This is due to the fact that the suppliers who absorb the greatest amounts of cash from repair shops are large auto part companies. These companies are more consolidated that the repair industry, have deeper pockets, an almost limitless number of substitute customers, and finally they are the single most important supplier to F & R’s industry. Therefore, these companies can set whatever price they wish to. Furthermore, labor is a supplier in this industry as well, and salaries for such individuals are well known and not very flexible.

 In addition, because the customers see the service as undifferentiated and a “commodity” with little value separation between competitors (if they offer a suitable level of quality) buyer power is also very high. Additionally, the costs of our services are not cheap, and buyers are willing to search for the most favorable combination of price and acceptable service.

 The barriers to entry and exit are moderately low in this industry. Switching costs are virtually non-existent and the costs to entry and exist the market are low. The large number of competitors in this field including substitutes mean that the pricing for such services are very competitive. The only way to have an advantage in this industry is a low cost leadership principal applied aggressively to all aspects of the business or to build up customer relations to a point where the switching costs are raised.

3.3 Technology

The technological revolution in computers has enhanced our abilities to diagnose and repair our clients vehicles. F &R will remain on the cutting edge by instituting the use of computer diagnostic equipment in its shop. The company will continue to seek new ways to provide a better service through technology.

3.4 Future Services

The company does not have any plans to create further services at this time.

Market Analysis Summary how to do a market analysis for your business plan.">

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4.1 Market Segmentation

The following table and chart show the market analysis for F & R Auto Repair.

4.2 Service Business Analysis

This section is covered in the Competitive Comparison section of the Plan.

4.2.1 Competition and Buying Patterns

While many customers looking to purchase automotive repair services are concerned with price, the primary concern is with building a relationship of trust between themselves and their service provider. A large number of people within the country have experienced or heard of bad service encounters within this market. As a person’s car is usually connected in one way or another with that individual’s livelihood, a dependable automobile is crucial. Therefore, many clients are willing to pay a little more for a mechanic they feel does a quality job and understands their needs.

An automotive repair company that can anticipate, meet, and even exceed customer’s needs can build a defensible position within the market place and acquire market share at the expense of other rivals.

4.2.2 Main Competitors

As stated before, the automotive repair market is very fragmented. The chief competitors in this industry for F & R are the high quality automobile dealerships and licensed service reps. This includes Toyota, Ford, Chrysler, and other major brand names. Within F & R’s immediate service vicinity, There is Rodham’s Toyota, Lester Ford and Woodmark’s Chrysler dealerships. Each of these direct competitors have a service facility. These competitors dominate the market place, have the largest market share, and have advantages such as specially trained personnel, access to lower priced parts and tools, and deep pockets. The other competitors are mostly “mom & pop” style outfits that make up the majority of the competition. For F & R this includes Dave’s Auto Repair, The Taller Mechanico, Kirkland Auto and Body, and Vancouver Auto. The advantages of these firms is that they can seek a low cost leadership strategy due to lower personnel costs. However, they have a much more fluid customer base and higher customer turnover.

F & R will seek to compete initially in the low cost strategy. At the same time, it will seek to provide a higher level of customer satisfaction by having more rigorous quality control and seeking ways to enhance the entire service experience (not just repairing a person’s car). In this way it will lock in a loyal customer base who value the client-service provider relationship.

4.2.3 Business Participants

The auto repair industry is highly fragmented. In fact, there are so many small providers that any company in this industry is facing a purely competitive environment. It is very difficult to create a differentiation, or niche, strategy in this environment and until F & R is able to establish a reputation for quality, on time, superior customer service, the company will seek a low cost role. Once it has achieved what management believes to be a sufficient reputation for its services along with a profitable customer base, the company plans to leverage this advantage into a differentiation strategy that will be able to charge more for its services.

Strategy and Implementation Summary

The following section outlines the company’s strategic focus in growing the business.

5.1 Competitive Edge

F & R Auto’s competitive edge lies in the vision of its partners, who understand better than many of their rivals that a service visit does not just include repairing a client’s car, it includes the entire service experience from the first time a client talks to their mechanic until they decide to stop driving. The long-term profitability of a service firm of this type lies in the repeat customer that finds F & R’s services an excellent experience, DESPITE the fact that they usually have suffered a inconvenient breakdown. The company will seek to examine ALL aspects of the service experience to seek ways to improve its customer satisfaction. In addition, all employees will be rigorously trained and retrained to think about customer satisfaction in order to create a self-sustaining company culture that revolves around this issue.

5.1.1 Positioning Statement

It is the express purpose of F & R to become the local leader in quality and service experience of all the small (non-dealerships) automotive repair firms within the Seattle area while maintaining a low cost plan. Once a reputation for quality and service experience is created, and an ongoing network of referrals is bringing in new business, the company plans to re-evaluate its strategy and positioning within the market to see if a differentiation strategy is viable. If so, this will allow the company to raise prices and increase profit margins in relation to its rivals. This in turn is expected to leverage long-term growth until F & R can reach a regional scope of operations.

5.2 Marketing Strategy

The company has a modest program of marketing its services that include the following:

• Direct mailers.
• Newspaper ads.
• Yellow pages.
• Referrals through other local businesses.

Each of these marketing approaches has the advantage of being low cost and creating service awareness. The company’s long-term marketing goals are to use local radio and TV ads similar to the Les Schwab Tire Center ads.

The company is also investigating the possibility of having a grand opening program that would feature discounts, food, a local radio disc jockey, and other promotional ideas.

5.2.1 Promotion Strategy

The principal owners of F & R Auto expect that a significant number of their pre-existing clients (where Ford and Ronald currently work) will desire to switch to F & R Auto to retain the services of their personal mechanics. This will provide a sufficient income until F & R can build up a reputation and see its marketing program take effect.

This promotion strategy will take the form of flyers, direct mailers, price discounts, and advertisements in newspapers and yellow pages. F & R does not desire to spend a large amount on marketing until the firm is ready to expand either into new facilities or open up new ones. It is estimated this will occur sometime after year five.

5.2.2 Pricing Strategy

F & R Auto exists in a purely competitive environment where each firm must be a price taker. In other words, the firm has no ability to affect the market price of its services, regardless of how many automobiles it repairs. In this case, therefore, marginal revenue (the revenue incurred by producing or servicing one more unit) is equal to the price charged. Furthermore, because the demand curve is essentially horizontal, F & R can service automobiles at total capacity without effecting the price.

5.3 Sales Forecast

Since the automotive repair industry is, operationally, a job-shop environment, it is somewhat difficult to estimate sales. For job-shops, each individual product or service is tailored or unique to that job, and is only initiated once an order is made. However, the sales forecast reflect the professional opinion of Mr. Ford in how much sales he will make based on the following assumptions:

• The number of clients Ford and Ronald can attract from their previous companies.
• The effect of planned promotions and word-of-mouth marketing.
• Current prices and costs of doing business.
• The types of automobiles and jobs that will occur in every month.

For the most part, sales for an automobile repair firm are steady year round and reflect little seasonality.

The table and charts below outline the sales forecast.  Three years of annual sales and costs of sales are shown.  Twelve monthly tallies are included in the appendices.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

John Ford began working as an apprentice mechanic in his father’s shop in 1984. Since that time, he has worked for a variety of automotive shops and dealerships and has numerous certificates in automobile repair. During the past two years Mr. Ford has attended Bellevue Community College where he received an Associates degree in business administration in June of 2000.

Michael Ronald attended ITT Technical Institute where he received a certificate in electronics repair in 1980. In 1983 Mr. Ronald went to work for Jim Click Ford Dealership in Tucson AZ, where he worked on automotive electrical and electronic systems. Desiring to expand his skills, Mr. Ronald received a mechanic’s certificate in 1988 and since then has become certified in various automotive fields. In anticipation of F & R’s business needs, Mr. Ronald is taking night classes at Seattle University in marketing.

6.1 Personnel Plan

F & R’s initial staffing will consist of Ford and Ronald, plus Ronald’s wife who will act as a part-time office manager. The company will seek two entry level mechanics to be hired within a few months after the company is operating. Accounting, bookkeeping, and marketing services will be outsourced. The company’s intermediate goal is to have four full time, fully trained mechanics at the original facility, plus a full-time office manager. However, management has decided to await future developments before determining the best time to bring on such personnel.

Financial Plan investor-ready personnel plan .">

The following sections outline the financial plan for F & R Auto Repair.

7.1 Break-even Analysis

The company’s Break-even Analysis is based on an average company’s running costs within this industry, including payroll, and its fixed costs for such things as rent, utilities, etc.

7.2 Projected Profit and Loss

The following table and chart show the projected profit and loss for F & R Auto Repair.

7.3 Projected Cash Flow

The following table and chart are the projected cash flow figures for F & R.

7.4 Projected Balance Sheet

The following table shows the projected balance sheet.

7.5 Business Ratios

The Business ratios give an overall idea of how profitable and at what risk level F & R Auto will operate at. The ratio table gives both time series analysis and cross-sectional analysis by including industry average ratios. As can be seen from the comparison between industry standards and F&R’s own ratios, there is some differences. Most of these are due to the fact that there is a very large variance in assets, liabilities, financing, and net income between companies in this industry due to the vast differences in company size.

Overall the company’s projections show a company that faces the usual risks of companies in this industry and one that will be profitable in the long-run. The company shows that it has higher SG&A costs than other competitors, however management has deliberately overstated costs and minimized profits in order to create a “safe” or “buffer” zone in case of hard times or other unforeseeable problems. Pre-tax return on net worth and pre-tax return on assets appears to be very high, especially within the first two years, however this is due to the fact that the company will be operating with fewer assets than most companies in the first few years until it can build up enough cash to acquire the tools and facilities that are desired and go beyond the “adequate” level.

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How to Start a Mobile Auto Mechanic Repair Business

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Auto Repair

Do you want to start an auto mechanic repair company? If YES, here is a complete guide to starting a mobile mechanic business with NO money and no experience plus a sample mobile mechanic business plan template.

The invention of automobile has birthed a whole lot of business opportunities around the automobile industry and the mobile auto mechanic repair business is one of them. All over the world, car repair is one business that never goes into extinction.

This is so because daily, fleets of cars are being added to the garages of people and corporate organizations and so whether it is a brand-new car or a fairly used one, you can be sure that sometime in the future car repair would be inevitable because of the mandatory wear and tear of machines.

Because people use their cars and trucks regularly, there will always be reasons for them to visit an auto workshop or hire the services of mobile mechanics if indeed they want these vehicles to continue to ply the roads.

People call auto mechanics for different reasons; it could be for routine servicing, major repair works, or to refurbish their cars. For whatever reasons, the mobile auto mechanic business will always translate into money for the owner of the repair garage.

In some climes, you would be required to own a license to start this type of business; if such applies to you, then be sure to get all the training and documentations needed. This would make issuing of operating license from the licensing office easier for you.

If indeed you want to operate a corporate mobile auto mechanic repair business, you must go all the way to get it registered with the corporate affairs department of your state or country.

Although you can operate an unregistered mobile auto mechanic business in some countries, operating a registered one is the best way to go because it would position you to do business with corporate entities and it will enable your clients to trust you to come to their homes.

If you are interested in starting a mobile auto mechanic repair business, then you should read through this article to get the required guidance.

Steps to Starting a Mobile Auto Mechanic Repair Business

1. understand the industry.

The auto mechanics industry (mobile mechanic repair services inclusive) is amongst the profitable and easy to setup auto services related business ideas an entrepreneur who is a trained mechanic can successfully start. All over the world, car repair is one business that never goes into extinction because new automobiles are being produced and released daily.

The auto mechanics industry provides mechanical and electrical repair and maintenance work for cars, trucks, vans, trailers et al. Players in this industry include self-employed mechanics, auto repair shops, garages and car care centers established by automobile manufacturing companies.

It is important to state that the auto repair industry does not include car dealerships, auto parts retailers or gas stations that provide industry services. So also, the industry services do not include auto bodywork, car washes, oil changes or air conditioning repair.

The mobile auto mechanic repair business is an open line of business hence a low level of market share concentration. Even though large automobile companies operate in the industry, revenue is also spread among thousands of small auto garages and even mobile auto repair businesses.

As a matter of fact, no single auto repair shop or auto company can account for more than 5.0 percent of the total revenue generated in the industry. This is the reason why smaller auto repair shops cum mobile auto mechanic services account for a large percent of the players in the auto repair services industry.

The auto mechanics industry of which mobile auto mechanic repair services is a part of is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, Germany, France, Italy, Holland, Sweden, Switzerland, Australia, Canada et al.

Statistics has it that in the united states of America alone, there are about 254,970 registered and licensed (accredited) auto mechanics garages (mobile inclusive) scattered all across the United States responsible for employing about 562,530 people and the industry rakes in a whopping sum of $64 billion annually.

The industry is projected to grow at a 3.2 percent annual growth within 2011 and 2016. It is important to state that there are no establishments in this industry that has a lion market share.

The auto mechanics industry has grown steadily over the last five years and it is projected to continue to enjoy steady growth.

Individuals and businesses have increased their demand for auto repair services, as rising per capita disposable income and corporate profit encourages consumers to opt for auto repair and maintenance services over the do-it-yourself repair.

Going forward, disposable income levels are expected to continue to grow, encouraging some consumers to spend more on the maintenance and repair of their automobiles.

Some of the factors that encourage entrepreneurs to start their own mobile auto mechanic repair business could be that the business is easy to set up and they can easily run the business as a one man show (sole proprietorship) and still generate good income.

Over and above, the mobile auto mechanic repair business is very open to any aspiring entrepreneur who has acquired the required technical training, skills and perhaps professional certifications to start his or her own business.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

The demographic and psychographics composition of those who hire the services of a mobile auto mechanic repair business is not restricted to individual car owners.

There is a wide range of both corporate and individual clients who find it comfortable to invite mobile auto mechanics to their homes, offices or any location of their choice especially if their vehicles breakdown as against driving their vehicles to an auto garage.

As a matter of fact, the target market for a mobile auto mechanic repair business should involve households, haulage companies, transport companies, auto sales garage/car dealership shops, corporate organizations, and schools amongst others.

So, if you are looking towards defining the demographics for your mobile auto repair business, then you should make it all encompassing.

3. Decide Which Niche to Concentrate On

Most mobile auto mechanic repair businesses tend to operate general automobile maintenance and repair services that a standard automobile garage is expected to offer. That is why it seems that there are no niche areas in the industry. But on the other hand, some automobile repair businesses may decide to major in some key areas such as;

• Repairing and replacing automotive engines
• Performing general automotive repairs
• Powertrain repair services
• Brake repair services
• Scheduled and preventative repair and maintenance services
• Repairing and replacing automotive exhaust systems
• Repairing and replacing mufflers
• Repairing automotive transmissions
• Repairing automotive brakes
• Performing automotive electric repairs
• Performing automotive wheel alignments
• Repairing automotive radiators
• Wheel alignment and repair services
• Pre Purchase Car Inspection
• RV Repair Service
• Heavy-Duty Truck Repair Service
• Fleet Maintenance service
• Construction Equipment Repair Service
• Agricultural Farm Equipment Repair Service
• Heavy Duty Buses Repair Service
• Onsite RV Repair Service

The Level of Competition in the Industry

No matter the line of business you decide to pitch your tent, you are still going to compete with others who are into the same area of business, and mobile auto mechanic repair business is not an exemption.

The level of competition in the auto mechanic repair industry to some extent depends largely on the location of the business, your niche area of operation and of course the capacity of your mobile auto mechanic repair company. If you can successfully create a unique niche for your auto repair company, you are likely going to experience little or no competition.

For instance, if you are the only auto repair company in your location that is into repairing automotive transmissions, you can successfully monopolize the market for a long time before you start having competitions. It is important to also state that the competitions in the mobile auto mechanic repair business is not restricted to the line of business but also you will be competing against all players in the auto mechanic repairs industry.

4. Know Your Major Competitors in the Industry

In every industry, there are always brands who perform better or are better regarded by customers and the general public than others.

Some of these brands are those that have been in the industry for a long while and so are known for that, while others are best known for how they treat their customers. These are some of the leading mobile auto mechanic repair companies in the United States of America and in the globe;

• Mechanic To You
• Mobile Mechanic Memphis Auto Car Repair Service
• Atlanta’s Mobile Mechanic
• Oahu Mobile Mechanic
• Mobile Mechanic Denve
• Mobile Mechanic Aurora
• Mobile Mechanic CT, LLC
• ACE Mobile Mechanics
• SMA/Sharp Mobile Auto Repair
• The Car Connection
• LUBE Mobile – Car Repairs
• Mobile Mechanic Charlotte
• Auckland Mobile Mechanics Car Service
• Quality Mobile Auto Repair Raleigh NC
• Roberts Mobile Mechanics
• Mobile Mechanic Miami
• Fox Mobile Mechanics Fort Worth

Economic Analysis

When starting a mobile auto mechanic repair business, you just have to get your costing cum economic analysis right if your intention of building the business is to generate profit, grow the business and perhaps expand the business and start competing at the national level.

When conducting costing and economic analysis for your mobile auto mechanic repair business, you just have to critically examine these key factors; place, pricing and promotion.

As a matter of fact, you would have to continue to review these key factors at regular intervals while running your mobile auto mechanic repair business. As a mobile auto mechanic repair business owner, you just have to have a proper grasp of your competitive landscape if indeed you want to stay in business.

5. Decide Whether to Buy a Franchise or Start from Scratch

When it comes to starting a business of this nature, it will pay you to start from the scratch as against buying a franchise.

Besides, it is easier to start and run a mobile auto mechanic repair company from scratch to profitability without leveraging on a known brand name. People will patronize your services based on your ability to fix their automobiles, accessibility and pricing as against relying on a brand name.

Please note that most of the big and successful auto mechanic repair companies and mobile auto mechanic repair companies around started from the scratch and they were able to build a solid business brand.

It takes dedication, hard work and determination to achieve business success and of course you can build your own mobile auto mechanic repair company to become a successful company in your area of specialization and even go ahead to start competing at the national level.

6. Know the Possible Threats and Challenges You Will Face

If you decide to start your own mobile auto mechanic repair company today, one of the major challenges you are likely to face is the presence of well established auto mechanic repair garages and of course mobile auto mechanic repair companies in your target market location.

The only way to avoid this challenge is to create your own market; concentrate on households, individuals and also start-up transportation companies, haulage companies and start-up businesses who need the services of a mobile auto mechanic repair company from time to time.

Other threats and challenges include; mature markets, bad economy (economy downturn), stiff competition, volatile costs, and rising fuel prices.

So also, unfavorable government policies, seasonal fluctuations, demographic/social factors, downturn in the economy which is likely to affect consumer spending and of course emergence of new competitors within the same location where yours is located.

There is hardly anything you can do as regards these threats and challenges other than to be optimistic that things will continue to work for your good.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

When considering starting a mobile auto mechanic repair company, the legal entity you choose will go a long way to determine how big the business can grow; some mobile auto mechanic repair companies design their business and services for regional market, while others for national market.

Generally, you have the option of either choosing a general partnership, limited liability company which is commonly called an LLC, or a sole proprietorship for a business such as mobile auto mechanic repair company. Ordinarily, sole proprietorship should have been the ideal business structure for a small scale mobile auto mechanic repair company especially if you are just starting out with a moderate start-up capital.

But people prefer limited liability company for obvious reasons. As a matter of fact, if your intention is to grow the business and operate all across the United States of America, then choosing sole proprietor is not an option for you. Limited Liability Company , LLC or even general partnership will cut it for you.

For example, Setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. This is not so for sole proprietorships and general partnerships.

Limited liability companies are simpler and more flexible to operate and you don’t need board of directors, shareholders meetings and other managerial formalities.

Upgrading to a ‘C’ corporation or ‘S’ corporation will give you the opportunity to grow your mobile auto mechanic repair company so as to compete with major players in the industry; you will also be able to generate capital from venture capital firms, you will enjoy separate tax structure, and you can easily transfer ownership of the company; you will enjoy flexibility in ownership and in your management structures.

8. Choose a Catchy Business Name

Normally, when it comes to choosing a name for your business, you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents. Typically, it is the norm for people to follow the trend in the industry they intend operating from when naming their business.

If you are considering starting your own mobile auto mechanic repair business, here are some catchy names that you can choose from;

• Thomas Gusto Mobile Mechanic Services®, LLC
• Kibbe & Sons Mobile Auto Mechanics Services, Inc.
• Cross Country Mobile Mechanic Company
• Deal With IT Mobile Mechanic Services Ltd.
• Tandem & Wrench Mobile Mechanic Company
• Billy & Whyte Mobile Auto Repair Company
• Seventy-Seven Mobile Auto Repair Company
• Inner City Mobile Mechanic Services, Inc.
• Tilt & Balance Mobile Mechanic Services Company
• Festus Mason Mobile Mechanic Services, Inc.

9. Discuss with an Agent to Know the Best Insurance Policies for You

In the United States and in most countries of the world, you can’t operate a business without having some of the basic insurance policy covers that are required by the industry you want to operate from. Thus, it is imperative to create a budget for insurance policy cover and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your mobile auto mechanic repair business.

Here is some of the basic insurance policy covers that you should consider purchasing if you want to start your own mobile auto repair business in the United States of America;

• General insurance
• Health insurance
• Liability insurance
• Equipment and Auto Insurance
• Risk Insurance
• Workers Compensation
• Overhead expense disability insurance
• Business owner’s policy group insurance
• Payment protection insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

If you are considering starting your own mobile auto mechanic repair company, usually you may not have any need to file for intellectual property protection/trademark.

This is so because the nature of the business makes it possible for you to successful run the business without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties. On the other hand, if you just want to protect your company’s logo and other documents or software that are unique to you or even operation concepts, then you can go ahead to file for intellectual property protection.

If you want to register your trademark, you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subject to the review of attorneys as required by USPTO.

11. Get the Necessary Professional Certification

If you intend starting a mobile mechanic auto repair company in the United States of America, you are encouraged to pursue professional certifications; it will go a long way to show your commitment towards the business. These are some of the certifications you can work towards achieving if you want to run your own mobile mechanic repair company;

• Original ASE Certified
• SOS – Mechanic Certification
• Certified Automotive Technician

Please note that you can successfully run your mobile auto mechanic repair company without any professional certification as long as you have the technical ability to repair, service and maintain automobiles.

12. Get the Necessary Legal Documents You Need to Operate

These are some of the basic legal documents that you are expected to have in place if you want to legally run your own mobile auto mechanic repair company in the United States of America;

• Business and liability insurance
• Commercial Vehicle Operator’s Registration for trucks (especially as it relates to conveying your tool box and equipment to site)
• Appropriate driver’s licenses for drivers (Commercial driver’s license (CDL))
• Proof of ownership, proper identification and vehicle license
• Federal Tax Payer’s ID
• Fire certificate
• Certificate of Incorporation
• Business License
• Business Plan
• Non – disclosure Agreement
• If the Auto Mechanic hires employees, a state Employer Number is required
• Employment Agreement (offer letters)
• Employee’s Handbook
• Operating Agreement for LLCs
• Insurance Policy

13. Raise the Needed Startup Capital

Starting a standard and well equipped mobile auto mechanic repair business is not capital intensive especially if you choose to launch the business on a small scale and you are the only full-time employee on your payroll.

Purchasing a truck/van (for easy movement of your tool box and equipment) and of course the purchase of tool box and equipment are part of what will consume a large chunk of your start-up capital. In essence, if you choose to start the business on a small scale, you may not have the need to go source for fund to finance the business.

No doubt when it comes to financing a business, one of the first things and perhaps the major factors that you should consider is to write a good business plan.

If you have a good and workable business plan document in place, you may not have to labor yourself before convincing your bank, investors and your friends to invest in your business. Here are some of the options you can explore when sourcing for start-up capital for your mobile auto mechanic repair business;

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell of shares to interested investors
• Applying for loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from government, donor organizations and angel investors
• Source for soft loans from your family members and your friends .

14. Choose a Suitable Location for your Business

A mobile auto mechanic repair business is a business that can be situated in any location as long as there are people and organizations that own automobiles there. As a matter of fact, you can start your mobile auto mechanic repair business in your house and still grow the business to profitability.

15. Hire Employees for your Technical and Manpower Needs

When it comes to starting a standard mobile auto mechanic repair company, you will need a truck/van, complete auto repair toolbox and other related equipment that will aid you in carrying out your job. It is important to state that this equipment can be purchased as fairly used if you are operating on a low budget.

When it comes to choosing between renting and leasing a facility for your mobile auto mechanic repair company, the size of the mobile auto mechanic company you want to own, and your entire budget for the business should influence your choice.

Besides, you don’t need a big office/garage to operate from since you will be going out to attend to your clients as against your clients bringing their automobile to your garage.

As regards the number of employees that you are expected to kick start the business with, you would need to consider your finance before making that decision. Averagely, when it comes to starting a standard mobile auto mechanic business on a large scale, you would need the services of the following professionals;

Chief Operating Officer (you can occupy this position), Admin and HR Manager, Marketing and Sales Executive (Business Developer), Accountant, Mobile Auto Mechanics and Customer Services Executive/Front Desk Officer.

Please note that if you are operating the business as a one man show, then you must be ready to occupy all of the above positions and also outsource some key functions like bookkeeping and accounting et al to professionals when the need arises.

Over and above, you would need a minimum of 3 to 7 key staff members to effectively run a medium scale but standard mobile auto mechanic repair company.

The Service Delivery Process of the Business

The operation process as it relates to mobile auto mechanic repair companies depend on the nature of the repair work to be carried out. Basically, mobile mechanics go to their clients to fix their vehicles or do pre-purchase used car buying inspection (PPI) at their homes or any location near them.

When a client calls a mobile auto mechanic, it is the responsibility of the mobile auto mechanic to quickly ask useful questions that will help him know the tools and perhaps spare parts to carry along when going to the location where the client wants him to come to.

When the mobile auto mechanic gets to the location, he will access the repair job to be carried out on the vehicle and the spare parts to be purchased or required engine oil/lubricants to be used. The total cost of executing the job will be given to the client and once an agreement is reached, the job will be carried out and the mobile auto mechanic will be paid as agreed.

16. Write a Marketing Plan Packed with ideas & Strategies

The fact that the entry barrier for starting a small scale mobile auto mechanic repair business is low means that there is bound to be more players in the industry no matter the location you choose to start yours. In essence, you must come up with creativity and innovations if you must carve out a market for yourself within the available market in your community, city, state or country.

So, when you are drafting your marketing plans and strategies for your mobile auto mechanic repair company, make sure that you create a compelling personal and company profile.

Aside from your qualifications and experience, it is important to clearly state in practical terms what you have been able to achieve in time past as it relates to the auto mechanic repairs industry. This will help boost your chances in the market place when marketing your services.

Here are some of the platforms you can utilize to market your mobile mechanic repair company;

• Introduce your business by sending introductory letters alongside your brochure to households, haulage companies, transport companies, auto sales garage/car dealership shops, corporate organizations, and schools amongst others with your locations of operation.
• Open your mobile auto mechanic repair company with a party so as to capture the attention of residents who are your first targets.
• Engage in roadshows in targeted communities from time to time to market your services.
• Advertise your services in community based newspapers, local TV and radio stations.
• List your business and products on yellow pages ads  (local directories).
• Leverage on the internet to promote your mobile mechanic repair company.
• Engage in direct marketing and sales.
• Encourage the use of Word of mouth marketing (referrals).
• Leverage on the internet to promote your business (when you blog regularly on key issues as it relates to your business, people would consider you an expert in the field).
• Join local chambers of commerce and industries around you with the main aim of networking and marketing your services; you are likely going to get referrals from such networks.
• Engage the services of marketing executives and business developers to carry out direct marketing for you.

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

No matter the industry you belong to, the truth is that the market is dynamic and it requires consistent brand awareness and brand boosting cum promotion to continue to appeal to your target market. Your corporate identity has a lot to do when it comes to building a business that is profitable and lasts long.

Here are the platforms you can leverage on to boost your brand awareness and create corporate identity for your mobile auto mechanic repair company;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote your business
• Install your billboards on strategic locations all around your city or state
• Engage in roadshows from time to time in targeted neighborhoods
• Distribute your fliers and handbills in target areas
• Contact households, haulage companies, transport companies, auto sales garage/car dealership shops, corporate organizations, and schools amongst others in your target areas by calling them up and informing them of your mobile auto mechanic repair company and the services you offer
• List your mobile auto mechanic repair company in local directories/yellow pages
• Advertise your mobile auto mechanic repair company in your official website and employ strategies that will help you pull traffic to the site.
• Ensure that all your staff members wear your branded shirts and all your vehicles and trucks are well branded with your company logo et al.

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How to Start a Mobile Mechanic Business in 5 Steps

Free shop handbook ebook.

• By Tristan Corrin
• | March 11, 2022
• | Business Advice

There are multiple paths you can choose when entering the auto repair industry. You could start an independent repair shop, work at a dealership, or become part of a national repair franchise, to name a few.

Recommended: Free Checklist to Help Set Up Your Mobile Mechanic Business [Download Now]

However, setting up isn’t always easy given the time and money it takes. If you’re passionate about servicing cars but don’t want to break the bank with startup costs, you may want to consider starting a mobile mechanic service.

Schedule a free demo today!

Boost your shop sales

Simplify shop management

Empower your technicians

Before learning how to start a mobile mechanic business, let’s define what a mobile mechanic even is.

What is a mobile mechanic?

As the name suggests, a mobile mechanic provides vehicle maintenance and car repair services at any location. These professionals travel to their customers unlike conventional workshops, where car owners bring their vehicles to the mechanic.  Many may consider being a mobile mechanic restrictive. And while you can’t lug around a lift and a hoist, there are still plenty of profitable repair services you can offer:

• Brake service: Brakes are one of the most important vehicle components, and they wear out fast. Additionally, they’re relatively simple for a mobile mechanic to fix.
• Battery replacements: Car batteries in internal combustion engines (ICE) need to be replaced every 4 to 5 years . There’s always that one person who challenges the manufacturer’s recommended replacement schedule and pushes the battery until the very end. These people are likely to find themselves stranded, waiting for a mobile mechanic to help them out.
• Air filters: Busy people might not want to drop their cars off at a workshop for something like an annual air filter replacement . They’d prefer having a mobile mechanic replace the filter while they’re at work or relaxing at home.
• Engine oil changes: Until the time comes that everyone is driving electric vehicles (EV), engine oil changes will remain important. A mobile mechanic can reach the customer’s location and conduct oil changes on the spot. However, it’s important to prepare your shop for electrification so that you can stay in the repair business when EVs eventually dominate the roads.
• Moving parts under the hood: Mobile mechanics can replace spark plugs, alternators, timing belts, water pumps, and conduct vehicle diagnostics . This makes mobile mechanics ideal for people who want quick maintenance checks.
• Tire rotation and replacement: Driving on worn-out tires can be hazardous. Many people would prefer the convenience and lower cost of a mobile mechanic over getting their vehicles towed to a workshop if they have damaged tires.

The perks of becoming a professional mobile mechanic

Now that you know what a mobile mechanic is, let’s go over some of the benefits of becoming one.

• Convenience: In your own traditional repair shop, you might sit around waiting for customers. However, as a mobile mechanic, you can choose to go home and relax on slower days. You can set your own working hours and continue to fix cars afterward to earn an extra buck too!
• Lower cost structure: As a mobile mechanic, you just need to worry about the variable cost of fuel and overheads incurred for basic maintenance. Other startup costs that traditional shops take on won’t apply. Since these are typically lower than utilities and rent that you’d otherwise pay for a shop, your repair business suffers less during the auto repair slow season . Here’s a breakdown of the average cost to set up a mobile mechanic business:

• Modern business appeal: Regardless of the product or service, today’s customers value convenience. If you can eliminate steps for them along the way, that’s great! Customers will place a premium on how you make their life easier. With this type of mobile model, you can bring your business directly to them. And with the right marketing approach, which we discuss later, you have a great chance of creating a highly profitable business!

Things to consider before setting up a mobile mechanic business

If you’re starting a mobile mechanic business, here are some things you need to consider:

1. Acquire the necessary licenses and register your business

After creating an auto repair business plan , you might need a license before you can begin operating as a mobile mechanic depending on your location. If you operate in Florida , you won’t need a business license. On the other hand, mobile mechanics in California need to obtain a repair business license from the Bureau of Automotive Repair (B.A.R.) to operate. Your local small business office can provide guidance and help with paperwork for registering your mobile auto repair business.

Then, contact the IRS in the US or the CRA in Canada regarding a sales tax identification number. This helps when you’re filing tax returns on auto parts, which you need a reseller’s license to sell. It’s also important to decide the kind of legal entity you want your repair business to be, such as a partnership, sole proprietorship, corporation, or limited liability company.

Free Guide on How to Create a Shop Handbook - Download Now!

2. invest in the right auto repair equipment.

• OBD scanner: A quality scan tool might be expensive but it’s worth the investment. It allows you to accurately diagnose issues with a range of different vehicles.  
• Heavy-duty jack: A high-quality jack that can withstand heavy usage will enable you to work under the car and conduct tire rotations and replacements.  
• Brake-related equipment: As mentioned earlier in this article, a vehicle’s brakes are susceptible to wear, even with pristine driving habits. To service brakes, mobile mechanics should invest in a brake pedal depressor and a bleeding kit.

3. Sign up for liability insurance coverage

Liability insurance can protect your business from incurring expensive damage costs. Examples of coverage includes:

• Damage to property: As someone who regularly works on auto repair services for customer vehicles, this is a main damage risk you need to protect yourself against. It’s better safe than sorry, and this type of insurance coverage will keep you protected from devastating liability costs.
• Physical injuries : Unlikely given the nature of your business, but still important to note and protect against.
• Defense expenses: Again, a very unlikely form of coverage you will require. But it’s smart to cover all bases and protect your business as best you can.

Options for liability insurance coverage will vary based on the specifics of your mobile auto repair business. To find the right fit, conduct your own research online. Talk with others you know who own small businesses and get their recommendations.

While it may feel unnecessary now, this investment will provide peace of mind as you work on mobile auto repair and grow your business over time.

4. Purchase the right vehicle

Running a mobile mechanic service means that you’ll need accessibility to the relevant equipment, accessories, and tools at all times. Here are some things to note before investing in a shiny new vehicle:

• Fuel economy: You don’t want to invest in a gas guzzler that’ll burn through your profits. Choose a vehicle that gives you decent fuel economy in both cities and on highways since mobile mechanics spend a lot of time on the road.
• Cargo space: The vehicle should have enough capacity to transport all the equipment and the parts you need. If you’re running a diagnostics service, you’ll need less room than a mobile tire business.
• Configuration: Is the interior space of your vehicle adjustable? Do you have flexible enough options to adapt based on what the specific job requires? Assess the configuration and versatility of the business vehicle with careful consideration.

5. Learn how to deal with the weather

Mobile mechanics often have to work in unpleasant weather conditions . They’re catering to the customers’ vehicles without any shelter from the sun or stormy weather.

Some ways mobile mechanics protect themselves from harsh weather are:

• Use a make-shift shelter: Several mobile mechanics create a short-term shelter attached to their trucks or vans that they extend to cover a large area when needed. Others carry a gazebo that can be collapsed for portability at the expense of using space in their vehicle. This can be seen in the image below from Rough Luck Racing .

6. Market your business

Once everything else is in order, think about how you’ll market your mobile mechanic business. Many of the tips discussed here apply to developing a marketing strategy for any shop .

• Conventional strategies: Sometimes old-school strategies are the most effective. Market your own business by dropping off flyers in high-traffic areas and incentivizing your existing customers to refer you to others.  
• Use social media: Social media marketing is a great way to establish your mobile mechanic service digitally. It’s all about showcasing customer testimonials and your specializations to a larger audience.  
• Website: There’s no substitute for a website to showcase your skills and positive customer reviews. Make sure that you have a contact page that lists all the ways your customers can reach out to you, considering mobile mechanics are often on the move.  
• Customer referrals: Referrals are a great way to generate new business for your shop. After all, your existing customers appreciate the quality service you provide! To ask for referrals, you will need to create an incentive program. Incentives can come in the form of accrued reward points or applied discounts on tire rotations, oil changes, basic repairs and other services. Promote this referral program across your marketing to existing customers and watch the new business roll in!  
• Email promotions: Your mobile repair business won’t gain any traction with generic messaging in email outreach. When it comes to email marketing , get creative! Use attention-grabbing subject lines. Offer compelling value to your customers. And have fun with the email copy itself.  
• Word-of-mouth: Sounds old school, right? But you’d be surprised how effective word-of-mouth marketing can be! Tell all your friends, family and previous work colleagues about the business. Ask them to share within their networks. Attend auto repair conferences and bring business cards with you. Get active with this networking process, as it can pay real dividends.

[Download Now] Free Step-by-Step Guide on How to Create a Shop Handbook

You know how to start a mobile mechanic business with the strategies outlined above. But strategic marketing is the key to generating buzz and getting potential customers interested.

Closing thoughts

Becoming a mobile mechanic can be a rewarding and fulfilling career. Make sure you follow the tips above and you’ll be set on your way to building a promising mobile mechanic business! Once your shop is up and running, consider investing in auto repair shop software to increase your profitability, save time, and build customer trust.

Auto Repair Shop Management Software

AutoLeap is a powerful all-in-one auto repair shop software that helps to keep complete track of your business – from scheduling appointments to managing technicians and generating invoices.

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Sample Mobile Auto Mechanic Shop Business Plan

Mobile mechanic service business plan sample.

Writing a business plan is very crucial to all businesses and that is why it is advisable to follow a sample in writing yours.

The automobile industry is an industry surrounded by several business opportunities that make is a profitable business.

One of the business opportunities surrounding the automobile industry is a mobile mechanic; it is a business that can never go into extinction because many cars are added to people’s garage daily which will all need repair in the nearest future.

LIST: Name Ideas For Your Auto Repair Shop

Here is a sample business plan for starting a mobile mechanic business.

Business Name: Thomas Mobile Mechanic Services

Industry Overview

Executive Summary

Products and Services

Vision Statement

Mission Statement

Business Structure

Target Market

Competitive Analysis

The mobile mechanic business is among the profitable, thriving, and easy to start a business in the automobile industry once the owner is a trained mechanic. In the whole world, repairing cars is a business that will never become old or extinct because all cars need repairs in one way or the other.

The mobile mechanic business provides both electrical and mechanical repair and maintenance for trucks, cars, trailers, vans, and so on. In this industry, the players needed include self-employed mechanics, garages, auto repair shops, and car care centers which are usually established by automobile manufacturing companies.

It is important to know that the mobile mechanic business does not include car dealership or auto parts wholesalers or retailers. The business has a low-level market concentration because it is an open line of business. The auto mechanic industry is indeed large and very active in countries like the United Kingdom, the United States of America, France, Italy, Germany, Holland, Canada, Sweden, Australia, Switzerland, and so on.

This is a business that is open to all aspiring entrepreneurs who have the required training, skills, and professional certification needed to start the business and make money.

Thomas Mobile Mechanic Services is a licensed mobile mechanic business based in the United States. All necessary permits and licenses have been secured for easy operation in Miami Beach, Florida. There will active presence of the business in other cities in Florida such as Clearwater, North Miami, Green Acres City, Deltona, Palm Bay, Jacksonville, Orlando, and so on.

Thomas Mobile Mechanic Services is a mobile mechanic repair services company that is ready to compete in the highly competitive and fragmented auto repair industry to expand the business beyond Miami to other cities in the U.S.

The company is established mainly for profit-making and maximization in the auto mechanic industry.  A competent team that will ensure all repairs are done well to meet and even go beyond customers’ expectations will be put in place. One important aspect of this business is the services that will be provided to customers which are:

• Repairing automotive engines
• Replacing automotive engines
• Performing automotive wheel alignments
• Repairing automotive transmissions
• Performing general automotive repairs
• Repairing automotive brakes
• Performing automotive electric repairs
• Repairing automotive exhaust systems
• Replacing automotive exhaust systems
• Repairing automotive radiators for cars, vans, trailers, and trucks
• Other repair and maintenance services.

Most importantly, all the services listed above will be carried out in any location the customer requests; it can be in the customer’s place of work, house, by the roadside, and so on.

The vision of Thomas Mobile Mechanic Services is to establish a world-class and standard mobile auto mechanic company whose services and brand will be accepted all through the United States of America.

Also, our vision is to become one of the best and leading mobile mechanic businesses in the whole of the U.S. The company will also try its possible best to compete favorably with other leading companies in the industry.

Our mission is to provide excellent repair and maintenance services that will help individuals, businesses, and nonprofit organizations that own automobiles by ensuring that they are always in good shape.

Thomas Mobile Mechanic Services has decided to employ competent and professional hands to occupy the following positions:

• Chief Executive Officer
• Human Resources and Administration manager
• Mechanic Supervisor
• Sales and Marketing Executive
• Customer Service Executive
• Mobile Auto Mechanics

A market survey and feasibility studies have been done to determine the range of clients we will be attending to and we found out that there is a wide range of corporate and individual clients that need the services of a mobile mechanic business especially transport companies and haulage companies.

The people and organizations that we will specifically market our products and services are:

• Blue Chips Companies
• Corporate Organizations
• Haulage Companies
• Transport Companies
• Banks, Insurance Companies and financial-related institutions
• Manufacturers and Distributors
• Individuals
• Schools with a transportation system for students.

To survive in the auto mechanic industry, you need more than your expertise and skills. You must know how to network and connect with key people that matter to the industry; people who make decisions on who will get auto repair and maintenance contract and those that will not.

Thomas Mobile Mechanic Services’ competitive advantage lies with the team; the power of our workforce.

The company has a team of highly experienced and trained auto mechanics who knows what automobile repair and maintenance means.  We also have a team with excellent experience and qualifications in the various areas in the auto repair industry.

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Auto Repair Business Plan

Written by Dave Lavinsky

You’ve come to the right place to create your Auto Repair shop business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Auto Repair shops.

Auto Repair Business Plan Example

Below is a template to help you create each section of your Automotive Repair business plan.

Executive Summary

Business overview.

Tim’s Timely Auto Repair is a startup auto repair shop located in St. Louis, Missouri. The Company is founded by Tim Martinez, an experienced auto mechanic who has gained valuable knowledge on how to manage an auto repair shop during the past 15 years while working at Fast Cars Auto Repair. Now that Tim has experienced managing an auto repair shop, he is ready to start his own company, Tim’s Timely Auto Repair. Tim is confident that his auto repair skills, combined with his understanding of business management, will enable him to run a profitable auto repair shop of his own. Tim is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of auto repair shop operations – sales and marketing, customer service, and financial reporting.

Tim’s Timely Auto Repair will provide reliable auto repair services for customers in the St. Louis area. Tim’s Timely will be the go-to auto repair shop in St. Louis for convenient scheduling, quality work, and timely repairs. The Company will be the ultimate choice for busy individuals, providing the best customer service in the area.

Product Offering

Auto Repair will provide the following repair services for most vehicle makes and models:

• Brake repair
• Powertrain repair
• Muffler & exhaust repair
• Heating repair
• Electrical system repair
• Wheel alignment and repair
• Preventative repair & maintenance

Customer Focus

Tim’s Timely Auto Repair will target personal vehicle owners in St. Louis. The Company will also target small businesses who use a vehicle for their company’s operations such as delivery drivers, plumbers, and other mobile businesses. No matter the customer, Tim’s Timely Auto Repair will deliver the best communication, service, and results.

Management Team

Tim’s Timely Auto Repair will be owned and operated by Tim Martinez. Tim is a graduate of Missouri University with a Bachelor’s degree in Automotive Technology. He has 15 years of experience working as an auto repair technician and manager of another local shop. Tim will be the Company’s CEO and the Head Auto Repair Technician. He will oversee the day-to-day operations, auto repair equipment management, and auto technician staff’s activities.

Tim has recruited his former administrative assistant, Jen Jackson, to be the Company’s Chief Operations Officer and help oversee the auto repair shop’s daily operations and customer relations. Jen has a Master’s degree in Business Administration. She has worked in the auto repair industry for many years and understands what it takes to effectively run this type of business.

Success Factors

Tim’s Timely Auto Repair will be able to achieve success by offering the following competitive advantages:

• Skilled team of auto repair technicians who will be able to diagnose and repair a wide variety of vehicle issues in a timely manner.
• Tim’s Timely Auto Repair makes it easy for customers to schedule appointments, pay for service, and check on the status of their vehicle through a user-friendly customer app.
• The Company offers competitive pricing and discounts for regular customers.

Financial Highlights

Tim’s Timely Auto Repair is seeking $250,000 in debt financing to launch its auto repair business. The funding will be dedicated towards securing the auto repair shop and purchasing auto repair equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Auto repair shop build-out: $100,000
• Equipment, supplies, and materials: $40,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Tim’s Timely Auto Repair.

Company Overview

Who is tim’s timely auto repair.

Tim’s Timely Auto Repair is a newly established auto repair business in St. Louis, Missouri. Tim’s Timely will be the first choice for vehicle owners in St. Louis and the surrounding communities for its reliable and timely repair services. The Company is able to service almost any vehicle make and model and has the ability to accommodate customers’ busy schedules.

Tim’s Timely Auto Repair will be able to guarantee the quality of its repairs thanks to the latest and most reliable auto repair equipment and technology combined with stringent quality control standards. The Company’s team of highly qualified professionals experienced in a wide range of automotive issues will be able to provide timely diagnosis and repair. Customers can easily schedule appointments, check on their vehicle, and make payments using the Company’s customer app.

Tim’s Timely Auto Repair History

Tim’s Timely Auto Repair is owned and operated by Tim Martinez, an experienced auto mechanic who has gained valuable knowledge during his 15 year tenure working as an auto repair technician and manager at another local auto repair shop. Now that Tim has gained the experience and knowledge of how to manage an auto repair shop, he is ready to start one of his own. Tim has begun recruiting a team of highly qualified professionals to help manage the day to day complexities of running an auto repair shop – sales and marketing, customer service, and financial reporting.

Since incorporation, Tim’s Timely Auto Repair has achieved the following milestones:

• Registered Tim’s Timely Auto Repair, LLC to transact business in the state of Missouri.
• Has begun negotiations to purchase the warehouse that will become the shop.
• Reached out to numerous contacts to include past customers, local businesses, and friends and family members to start spreading the word about the new shop.
• Began recruiting a staff of accountants, auto repair technicians, maintenance workers, and sales personnel to work at Tim’s Timely Auto Repair.

Tim’s Timely Auto Repair Services

Industry analysis.

The United States auto repair market is valued at $78B with approximately 280,000 businesses in operation and over 614,000 employees working in the industry across the country. The auto repair industry has grown steadily over the past five years. Much of this growth can be attributed to more vehicles on the road combined with an increasing age of the vehicles in service. Additionally, rising disposable incomes have led to more people foregoing DIY repairs, and instead, taking their vehicles to industry operators when they need to be repaired.

One of the biggest challenges facing the auto repair industry is the growing shortage of technicians as many are retiring and there are not enough new technicians joining the field to fill the vacancies. Additional challenges include increased digitization and evolving technologies. Industry operators will need to keep up with the latest innovations to remain competitive.

Customer Analysis

Demographic profile of target market.

Tim’s Timely Auto Repair will target vehicle owners in St. Louis. The Company will also target small businesses who use a vehicle for their company’s operations such as delivery drivers, plumbers, and other mobile businesses. No matter the customer, Tim’s Timely Auto Repair will deliver the best communication, service, and results..

The precise demographics for St. Louis, Missouri are:

Customer Segmentation

Tim’s Timely will primarily target the following customer profiles:

• Individual vehicle owners
• Delivery drivers
• Mobile service providers who use vehicles for their business operations (e.g., plumbers, HVAC, mobile pet grooming, non-emergency medical transport, solar panel installers, etc.)

Competitive Analysis

Direct and indirect competitors.

Tim’s Timely Auto Repair will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fast Cars Auto Repair

Established in 1975, Fast Cars Auto Repair is one of the largest auto repair companies in Missouri. The company provides a wide range of repair and maintenance services for many vehicle makes and models, with a focus on sports cars, luxury cars, and race cars. Fast Cars Auto Repair’s leadership team continuously introduces new technology and repair training for its staff to ensure all technicians are equipped to repair the latest model vehicles. The company has four locations in St. Louis, with more being built in the near future.

JP’s Affordable Auto Repair

JP’s Affordable Auto Repair is a small auto repair shop catering to local vehicle owners in St. Louis, Missouri and surrounding areas. JP’s Affordable Auto Repair provides efficient service at affordable prices. The company provides same day and 48-hour repairs for an extra fee. The owners of JP’s Affordable Auto Repair have been in the automotive business for over 40 years, so they keenly understand the ins-and-outs of running an auto repair shop.

Dependable Dan’s Auto Repair

Dependable Dan’s Auto Repair is a trusted St. Louis, Missouri-based auto repair shop that provides superior service to vehicle owners in St. Louis and the surrounding areas. The company is able to provide a wide variety of repair services for both personal and commercial vehicles. Dependable Dan’s Auto Repair has been family owned and operated since 1999. The company prides itself on being the number one choice for quality auto repair services at competitive prices.

Competitive Advantage

Tim’s Timely Auto Repair will be able to offer the following advantages over the competition:

• Skilled team of auto repair technicians who are highly skilled and trained in a wide variety of vehicle issues to provide reliable results for almost any make or model.
• Tim’s Timely Auto Repair makes it easy for customers to obtain the Company’s services. Customers can schedule appointments, check on their vehicle, and make payments through the convenience of the customer app.

Marketing Plan

Brand & value proposition.

Tim’s Timely Auto Repair will offer the unique value proposition to its clientele:

• Tim’s Timely Auto Repair provides reliable results in a timely manner for most vehicle makes and models.

Promotions Strategy

The promotions strategy for Tim’s Timely Auto Repair is as follows:

Social Media Marketing

The Company will enlist the help of a marketing director to create accounts on social media platforms such as Linkedin, Twitter, Instagram, Facebook, TikTok, and YouTube.  The marketing director will ensure Tim’s Timely maintains an active social media presence with regular updates and informative content.

Professional Associations and Networking

Tim’s Timely Auto Repair will become a member of professional associations such as the Automotive Service Association, Auto Care Association, National Automobile Dealers Association, and the International Automotive Technicians Network. The leadership team will focus their networking efforts on expanding the Company’s customer network.

Print Advertising

Tim’s Timely Auto Repair will invest in professionally designed print ads to display in programs or flyers at industry networking events. The Company will also send direct mailers to local businesses who may be interested in auto repair services.

Publications

The Company will invest in advertisements in major industry publications such as Auto Body Repair News Magazine, Auto Inc., and Auto Service Professional publications. Additionally, the Company will invest in local advertising through newspapers, magazines, and community newsletters.

Website/SEO Marketing

Tim’s Timely Auto Repair will create a company website. The website will be well organized, informative, and list all the services that Tim’s Timely is able to provide. The Company’s marketing director will also manage the Company’s website presence with SEO marketing tactics so that when someone types in a search engine “St. Louis auto repair shop” or “auto repair shop near me”, Tim’s Timely Auto Repair will be listed at the top of the search results.

The pricing of Tim’s Timely Auto Repair will be moderate and on par with competitors so customers feel they receive value when purchasing the Company’s superior repair services.

Operations Plan

The following will be the operations plan for Tim’s Timely Auto Repair.

Operation Functions:

• Tim Martinez will be the CEO and Head Auto Repair Technician. He will oversee the auto repair technicians, repair process, and the auto repair equipment maintenance. Tim has spent the past year recruiting the following staff:
• Jen Jackson – Chief Operating Officer who will manage the bookkeeping, customer relationships, and help oversee the daily operations for the Company.
• Andrea Miller – Accountant who will provide all accounting, tax payments, and monthly financial reporting.
• Bill Smith – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach.

Milestones:

Tim’s Timely Auto Repair will have the following milestones complete in the next six months.

11/1/2022 – Finalize contract to purchase property.

11/15/2022 – Finalize personnel and staff employment contracts for the Tim’s Timely Auto Repair management team.

12/1/2022 – Begin build-out of the shop and purchase equipment and supplies.

12/15/2022 – Begin networking at industry events and implement the marketing plan.

1/15/2023 – Finalize contracts for auto repair technicians.

2/15/2023 – Tim’s Timely Auto Repair officially opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Tim’s Timely Auto Repair are the fees charged to customers in exchange for the Company’s auto repair services.

The cost drivers will be the overhead costs required in order to staff an auto repair shop. The expenses will be the payroll cost, utilities, auto repair equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of vehicles serviced per month: 450
• Average fees per month: $15,000
• Overhead costs per year: $140,000

Financial Projections

Income statement, balance sheet, cash flow statement, auto repair business plan faqs, what is an auto repair business plan.

An auto repair  business plan is a plan to start and/or grow your auto repair company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your auto repair  business plan using our Auto Repair  Business Plan Template here .

What are the Main Types of Auto Repair Companies?

There are a number of different kinds of auto repair companies , some examples include: Auto Service Shop, Transmission Repair Shop, and Body Repair Shop.

How Do You Get Funding for Your Auto Repair Business Plan?

Auto repair companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. A thorough  business plan for auto repair shop will show investors you are well-prepared to start a business on your own.

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New & Custom Home Builders in Elektrostal'

Location (1).

• Use My Current Location

Popular Locations

• Albuquerque
• Cedar Rapids
• Grand Rapids
• Indianapolis
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• Little Rock
• Los Angeles
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• Portland Maine
• Salt Lake City
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• Santa Barbara
• Washington D.C.
• Elektrostal', Moscow Oblast, Russia

Professional Category (1)

• Accessory Dwelling Units (ADU)

Featured Reviews for New & Custom Home Builders in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Builder that perfectly fits your project and budget limits.

Before choosing a Builder for your residential home project in Elektrostal', there are a few important steps to take:

• Define your project: Outline your desired home type, features, and layout. Provide specific details and preferences to help the builder understand your vision.
• Establish a budget: Develop a comprehensive budget, including construction expenses and material costs. Communicate your budgetary constraints to the builder from the beginning.
• Timeline: Share your estimated timeline or desired completion date.
• Site conditions: Inform the builder about any unique site conditions or challenges.
• Local regulations: Make the builder aware of any building regulations or permits required.
• Land Surveying

What do new home building contractors do?

Questions to ask a prospective custom home builder in elektrostal', moscow oblast, russia:.

If you search for Home Builders near me you'll be sure to find a business that knows about modern design concepts and innovative technologies to meet the evolving needs of homeowners. With their expertise, Home Builders ensure that renovation projects align with clients' preferences and aspirations, delivering personalized and contemporary living spaces.

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